Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building an multinational presence means ensuring your content is global-ready.
Join me, Scott Abel, The Content Wrangler, and my special guest, senior analyst Rebecca Ray of Common Sense Advisory, as we discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.
Attendees will learn how to apply domestic market discipline to global rollouts, steps to follow when creating a practical strategy, and the importance of validating domestic marketing profiles to ensure they are appropriate for global use. You'll also learn how customer journey maps, auditing and categorizing of content for local markets, and establishing content tiering criteria based on hard data can help you be successful.
In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time? Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and fuel your pipeline.
Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.
Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.
As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
It's a perfect storm... If you are like most Organizations still using Oracle Discoverer, you probably also run Microsoft products as well as Java. Did you know that these two can cause your Discoverer tool to error and crash?
As you upgrade Windows, Excel, Outlook, etc., Discoverer becomes more incompatible, and you risk your reporting infrastructure. As Microsoft releases newer versions (Windows and Office), they are moving away from Java as part of the software. Customers already are finding with Windows 7 and Office, they are experiencing issues in exporting from Discoverer from Excel. In Windows 10, Discoverer Desktop & Discoverer Administrator will, at best, have serious issues, but more likely, will not work at all.
Additionally, as you upgrade ANYTHING in Oracle, it will require you to upgrade your Java version to ensure security is maintained. Unfortunately, Discoverer's required Java version has been desupported for years, which means in the future, when you upgrade Oracle, there is a potential that Discoverer will become incompatible with any Oracle Database (or other software!).
Join our webinar as we discuss what potential issues might be encountered should you stay on on Discoverer, while running Microsoft, Java, and Oracle, as well as how you can mitigate these risks with the SplashBI platform.
If there’s one webinar you need to watch about email marketing personalization, this is it. Join Movable Ink and Campaign Monitor as we explore next-level email personalization tips to help you master gathering customer data, segmentation, and how to take your personalization to the next level with behavioral data.
You’re thoughtful about the web content you create to attract prospects and to serve existing customers. You take great care to make sure your content is well-written, properly-punctuated, and error-free before you publish it. It’s what you’ve always done. But, it’s no longer enough.
Interactive voice response systems, intelligent personal assistants, chatbots, smart homes, smart devices, and smart appliances introduce new content requirements. Your web content needs to be both human-readable and machine-processable to deliver on the promise of these emerging technologies.
Join me, Scott Abel, The Content Wrangler, and my guest Andrea Volpini, CEO and co-founder of WordLift, for this free, one-hour webinar on how to quickly make your Wordpress web content more capable. You will learn how creating semantically-rich web content in Wordpress can help you develop new ways of interacting with your audience.
You’ll discover how building a knowledge graph can empower your web content—making it readily available to chatbots, smart crawlers, voice interfaces, and personal assistants. You’ll find why making your content machine-friendly can help you optimize your content, so it appears at the top of the search results. And, you’ll learn how making your content intelligent can provide you with actionable business insights and metrics that matter.
Analytics continues to be identified as a key competitive differentiator for businesses across all industries. Analytics drives better decision making through the application of a diverse set of techniques to uncover meaningful information and trends from data. Many small to mid-size companies have the potential to benefit from analytics, but aren't sure where to begin. In this webinar, will discuss:
* Understanding analytics in a business context.
* Building your analytics road map.
* Applying an effective data strategy.
* Descriptive statistics in action.
You may already know the value of content that is constructed based on its purpose rather than just presentation. But many solutions today lock that value into one product or silo, inhibiting collaboration and reuse across the enterprise.
The Darwin Information Typing Architecture (DITA) is a widely-adopted XML standard that delivers on this promise of intelligent content, but there are some inhibitors to adoption. Some see it as too complex. Others work to create content in compliance with an existing content format such as HTML or Markdown. With Lightweight DITA in the works, we can finally bridge the gap between the promise of intelligent content and the challenge of diverse authoring platforms and communities.
Join Scott Abel, The Content Wrangler and his special guests Michael Priestley, one of the original architects of the DITA standard, and Rob Hanna from Precision Content, for a free one-hour online discussion designed to help you decide whether you should consider adopting DITA or Lightweight DITA.
With over 10 million node hours and a petabyte of data under management globally for a wide range of clients, Instaclustr has seen it all.
Instaclustr has recently partnered with Kinetic Data to provide support through our Managed Service. Kinetic Data provides a powerful platform to build enterprise applications without expensive development and support costs. This solution extends the value of leveraging Cassandra for an enterprise software platform.
John Sundberg of Kinetic Data, the creator of Kinetic Request and Kinetic Task, and Ben Bromhead, CTO and Co-Founder of Instaclustr, will walk through the benefits of a low-code platform built on Cassandra. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
Learn how our sales intelligence solution, D&B Hoovers, can help you monitor developments at your accounts and stay informed of new opportunities with our personalized desktop, real-time alerts and notification options.
Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
The Connections, Contracts and Outcomes you want are waiting for you to become an “eligible receiver.” When you develop the qualities and apply the tactics that engage them then what you’ve been seeking will also be seeking you.
Jim Cathcart, author of Relationship Selling, The Acorn Principle and The Self Motivation Handbook is one of the top speakers in the world: Sales & Marketing Hall of Fame, Speaker Hall of Fame, TEDx top 1% (over a million views), Golden Gavel Award and more. He has worked with over 3,100 clients in applying this strategy and it will work for you too!
Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.
Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.
Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.
By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
Industrial revolutions are epic moments and great opportunities to invest in new technologies and change the way business is done. The fourth industrial revolution, Industry 4.0, is now underway. But what is it all about?
It is characterized by an unprecedented convergence of people, systems, and devices that’s changing business models and creating new revenue opportunities; by applying streaming analytics on all big data sources to identify important moments and enable real-time action; and by interconnected devices that exchange of information to provide new capabilities and compelling customer experiences.
Discover the biggest challenge to both inbound and outbound sales efforts and how to address it so both thrive. In this session, you will learn the key component for success in both your inbound and outbound sales strategy.
To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
Are you starting to build up difficult to manage data integration spaghetti as your cloud data integrations proliferate? Organize and simplify multi-point cloud data integrations with Cloud Integration Hub, the modern publish/subscribe solution for efficiency and productivity. Reduce data transfer and API charges by removing redundant Cloud synchronizations with Informatica’s Hub for data. Jumpstart your use of the Cloud Integration Hub with the new Salesforce Accelerator. Existing Informatica Intelligent Cloud Services Premium and Advanced customers can get started right way with the one year of basic Cloud Integration Hub with their subscriptions.
In this webinar we will:
•Provide a technical overview of the key capabilities and value of Cloud Integration Hub by Informatica experts
•Demo the latest version of Cloud Integration Hub including the new Salesforce Accelerator
•Show how existing Informatica Intelligent Cloud Services customers can get started with the one year of basic Cloud Integration Hub included in their subscriptions.
Inbound Marketing, Outbound Selling, Social Selling and Content Marketing: So many options. So little time!
If you have been struggling to find a balance between staid and traditional outbound selling and time-sucking inbound strategies, do I have the panel for you! I will be interviewing three of the world’s foremost experts in Sales, Social Selling and Inbound Marketing. Shawn Karol Sandy, Tamara Schenk and Maxwell Bogner will share their thoughts and tactics on winning strategies they have used to bridge and balance the gap between Inbound and Outbound.
FinTech is one of the biggest buzzwords these days, and unfortunately this means the market can get quite saturated with content.
How can you grow, nurture and continue to engage a community of professionals who are keen to learn, educate themselves, and stay updated on the latest trends and topics in FinTech and Financial Services?
David and Ina are Senior Content Strategy Managers for BrightTALK's FinTech and Financial Services communities which have over 400,000 members globally. Together, they organise online and offline events where leading experts debate and discuss topics ranging from innovation in payments, blockchain, mobile banking, and more.
Join this session where you will learn:
-What makes good FinTech content?
-How to keep your followers or subscribers engaged and coming back for more
-How to manage conversations where speakers might have opposing views
-How can incumbents create compelling content that helps them better compete with "cooler" challengers?
-How can speakers best position themselves to become credible thought leaders?
-What are the top trending keywords in FinTech that will help your marketing campaigns?
-How can you make the most out of a speaking opportunity?
When sales is truly enabled, the right sales team consistently achieves maximum success in every performance moment from opening new relationships to closing sales. The enabled sales team has the right message, has demonstrated proficiency in the process, dependably executes on the right recipe and has the right support at their fingertips, To do this effectively key elements of the enablement process, which are typically overlooked, MUST be right.
In this webinar you will learn how to:
Pinpoint prospects more likely to say yes in a shorter time frame to avoid misusing time
Craft messaging which keeps prospects/clients engaged and sales moving forward at every stage
Uncover blind spots which can ruin results even if everything else you do is right.
Tune in to also hear the bonus you get when you get Sales Enablement right. When Business Development is done right, there is no limit to what can be accomplished.
Today's consumers come to the negotiating table with more information than ever before. They’ve researched your products online; they’ve read the reviews; they’ve scanned the social channels. For your sales channels to effectively work with these educated buyers, they need onboarding and enablement that goes way beyond basic access to marketing and sales assets. Based on more than a decade of experience deploying sales enablement software, we at CallidusCloud know that you need a dynamic solution that delivers training, content, and coaching in a prescriptive way, if you want to generate consistent revenue growth.
Attend this session to learn how to:
•Close deals faster and increase deal sizes and win rates, while reducing time-consuming enablement efforts.
•Establish a repeatable onboarding process that reduces new staff time to productivity.
•Deliver content in a prescriptive way that advances today's more informed buyers through the sales process.
•Improve communication with buyers as well as internally across product management, marketing, sales, and service roles.
•Apply a ready-to-use sales enablement maturity model that we’ll provide as a take-away to attendees.
We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?
But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.
Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.
You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.
This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
In a rapidly evolving and digitized economy, the adoption of cloud services is accelerating for companies both small and large who want to remain competitive and relevant to their market and clients. Network transformation becomes critical for enterprises to support these cloud initiatives and in this context the emergence of SD-WAN is very timely. If you are considering SD-WAN to access cloud applications and leverage the Internet for your wide area network, this webinar will provide insight into real life SD-WAN deployment considerations. This knowledge will help you fast track your SD-WAN decision-making process and avoid costly mistakes.
Join this webinar to learn:
•How connectivity and security need to be a critical consideration of SD-WAN deployment, both at the data center and small branch office level
•How SD-WAN network analytics can provide you with detailed visibility into the behavior of your network and can help your IT organization better manage workload and performance
•Why it’s important to select a partner who is flexible and can offer choices from the design, deployment and management of the transformation
Customizing the online experience users receive based on their context has become the holy grail of personalized marketing. But do we know as much about our users as we think we do or are we making assumptions? What knowledge can we realistically gather and what can we do with it? In this presentation, Paul Boag looks at context and how it can influence our digital products and services.
By the end of this webinar you will:
• Have a better understanding of the different context that impacts user behavior
• Have a clear path to discovering more about the user's context
• Know how to target users based on their context and what exactly is possible
• Be aware of the dangers involved in making assumptions and know how to avoid them
We all know the importance of a well-defined buyer persona. It tells everyone at a company who we sell to and what makes that person tick. A buyer persona is a fictional representation of your ideal customer. But, when a company grows globally, does that ideal customer change?
Last year, HubSpot decided to "Go Fast in France." There was a lot of fanfare, hiring of French staff and several references to a famous cycling circuit. But, there wasn't a whole lot of thought given to exactly who were marketing, selling and servicing.
Join me, Scott Abel, The Content Wrangler for a discussion with Christopher Englund and Marco Chieppe of HubSpot about the importance of building market-relevant buyer personas. You’ll discover how following a roadmap—and doing your research ahead of time—can help you develop international buyer personas that work.
Join 451 Research and CenturyLink on the 20th September at 3:00pm UK time, 4:00pm CET, to discuss how enterprises are choosing and deploying digital transformation initiatives for business gain. This webinar will focus on the strategies and actions impacting the European market.
Organisations of all sizes and in every sector are busy redefining their IT priorities for a digital future, identifying the goals of enhanced customer experience, operational efficiency, business agility and improved risk management as four key pillars for their digital transformation strategies.
Digital transformation can play out differently depending on a company’s maturity, the vertical sector in which it operates, its employees, its infrastructure, and its ability to innovate. Knowing where to start, and how to maintain momentum is critical.
Join 451 Research and CenturyLink to learn how European enterprises are making assured first steps, and discover the following:
- Understand how companies with more progressive digital transformation strategies are prioritising their efforts for competitive differentiation, changing the nature of their business with innovative technologies, and making service provider choices to accelerate results.
- Gain insights and recommendations from a major survey of the IT priorities of enterprises in Europe.
- Identify the key shifts in business context that will continue to shape digitisation efforts, and how these need to be reflected in a digital transformation roadmap for IT organisations.
Real estate developers, owners and tenants are rethinking the office building experience. Not only are buildings becoming increasingly efficient in in-door energy management and operations, they are also beginning to interact with the people who work within the walls, and with the out of doors environment.
This type of sentient building design is making use of increased connectivity to and in buildings, as well as the use of sensors and IoT applications. This webcast will discuss communications and connectivity infrastructure that is being deployed in and to current real estate developments; what buiding owners, operators and tenants expect; the impact smart community development is having on smart buildings; and sample smart building IoT applications.
Yann Palmore, Vice President, Smart Building Solutions, JLL
Ray Moya, COO/CTO, Argent Associates, Inc.
>> Yann Palmore helps CRE investors, owners, and operators understand how to rethink building system infrastructure to support Internet of Things (IoT) technologies and drive smart building strategies. Yann’s key responsibilities are to guide clients through a structured process that prioritizes program goals, defines specific smart building strategies, specifies appropriate technologies, and oversees program implementation.
>> Ray Moya has over 25 years of network engineering and organizational management experience. His specializations include, wireline and wireless voice and data networks, network security, software development, and finance. He has designed, engineered and installed hundreds of Fortune 500 Company and Government networks. He leads network-consulting teams in LAN/WAN, software development, wireless technologies, and Network security.
For more about the speakers, please visit: http://www.tiaonline.org/webcast-iot-and-smart-buildings-new-construct
Getting started on an IoT project? Are you going to build a business or a liability for yourself? Canonical commissioned a research of 361 IoT professionals to find out how their projects are progressing. The findings were compiled in a report titled Defining IoT Business Models, which explored the practices of organisations currently implementing IoT projects. You can read it for yourself at http://ubunt.eu/vkTPIW
In this webinar, Canonical's EVP of Devices & IoT and 451 Research's IoT Analyst will discuss our findings as well as the challenges and opportunities businesses will face with the internet of things!
Join our webinar to find out...
>How businesses can monetise the internet of things in the long term
>What skills they need and where to find them
>How to address fundamental security considerations.
The journey to cloud is an evolution not a revolution Data management issues get amplified in the cloud because of a complex landscape across cloud and on-premise applications. When you are moving data around, data security, data governance and data quality should be a top priority. Join Joe McKendrick from Forbes and Anthony Smith, Head of Technology Solutions at JLL to discover:
•How to get the architecture right and understand what data goes to cloud and what stays on-premises, and what data management brings to the table around data quality, data security, and data governance.
•Best practices on embracing both cloud and on-premises to scale flexibly and innovate faster to meet with accessible, secure and relevant data
•How JLL is embracing both cloud and on-premise worlds for flexibility and faster development of best of breed solutions irrespective of where they are hosted. Hybrid is about digital innovations at JLL helping us scale flexibly and innovate faster to meet our customers’ needs with innovative solutions.
A strong opening is critical to the success of your presentation today. Learn how to create an “Out of the Box” presentation opening that stands out from the competition and gives your prospect a compelling reason to pay attention.
In this webinar, you will learn how to use SAS to enhance the security, reporting and analytical capabilities of Microsoft Office while eliminating any data size restrictions. Regardless of your skill level, you will be able to harness the power of SAS from the Microsoft Office environment and take it from good to great!
During the webinar attendees will see how they can use Microsoft Office to:
* Access data from multiple sources.
* Create historical analysis and use predictive analytics.
* Disseminate findings to key stakeholders.
Join Trisha Winter, CMO of Amplifinity, as she shares the data from the analysis of all customer referral programs run on the Amplifinity referral platform and what the data means for those that want to get more high quality leads from their customers.
Trisha will cover:
> Details behind the data
> Key findings from analysis
> Lessons learned for marketers running customer referral programs
Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.
In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.
Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!
Don’t miss out!
* Why broad segmentation is no longer enough
* How shopping bots, AI + more enable one-to-one marketing
* How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
* How engagement, experience and retention improve one-to-one marketing
* The importance of not being creepy
* The trends and future of hyper-personalization
* Cherie Yu, Head of Local Marketing, Lyft
* Dr. Martin Prescher, CTO of AutoGravity
* Stewart Rogers, Direct of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
The marketing team’s goal is to acquire new customers and grow existing customer spend. To do this, they must have customer data that is relevant, timely and trusted. Data-driven marketers don’t just manage their new marketing applications; they actively manage their data as a strategic asset. And, as with all strategic assets, that means putting in place rigorous systems of governance to define key dimensions and the metrics to control the data that defines them.
In this session, John Donlon, Senior Research Director, at SiriusDecisions discusses a seven-step process required within the marketing department for auditing, cleansing and managing data that is sustainable and delivers tangible results.
Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
In sales, the right data and analytics can be the difference between making or missing your quota. Here at Tableau, we rely on analytics to empower every salesperson to better understand their accounts, identify promising prospects, and forecast accurately. This webinar is part of the "Analytics in Action" week.
Join the live webinar with Tableau's UK Sales Manager, Joe Clarke, to see how our sales team have made sales analytics part of their team daily routine.
You'll learn how Tableau's sales organisation uses analytics to:
*Develop strategic account plans
*Align with marketing campaigns
*Define territories and lead routing
*Collaborate globally for the best customer experience
Join Trisha Winter, CMO of Amplifinity, as she shares the data from the analysis of all referral partner programs run on the Amplifinity referral platform and what the data means for those that want to get more high quality leads from their partner network.
Trisha will cover:
> Details behind the data
> Key findings from analysis
> Lessons learned for marketers running referral partner programs
You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.
There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.
Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
Join our webinar led by Nick Wildgoose – Global Supply Chain Product Leader at Zurich Insurance and Jon Ball – Senior Global Director, Analytic Consulting at Dun & Bradstreet, to hear the results of the latest market research. You’ll learn at which tiers in the supply chain disruptions are occurring more frequently and the causes of these disruptions. Nick and Jon will be providing you with a greater understanding of the challenges and opportunities facing companies across North America and Europe to improve supply chain resilience. They will also describe the innovations being brought in terms of supply chain risk assessment, technology, and transfer to help protect financial performance.
Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.
Steve Smith, CTO, Cloud, Imagine Communications
Stephen Smith is the CTO, Cloud, for Imagine Communications, where he leads the transformation of solutions to support media and entertainment markets in a future defined by IP, software, virtualization and cloud. Previously, Smith was the Executive Director of Media Systems at Starz Entertainment in Colorado, where he was responsible for the technology, implementation and operation of their Media Asset Management and Content Processing platforms. With 20+ years in the industry, Stephen has extensive experience in architecting, deploying, owning and operating complex media processing, origination and distributions systems.
Host: Limor Schafman, Content Development Director, TIA
Tune in to this webinar to understand how ordinary legacy EDI and other B2B technologies are being upgraded to handle many more standards without additional effort. Listen to the case of how one user went from a dated on-premise solution to B2B integration in the Cloud using familiar tools and practices. You'll walk away from this webinar with 3 solid actionable best practices to help you implement a future proof B2b solution.
Can government institutions use modern tools and technologies to become more flexible and responsive to their constituents? What should they be looking at, and how should they adapt to the challenges of data security, privacy, and reliance on legacy systems? Digital transformation is an ambitious project for any organization; government decision-makers are hoping it will provide a path to broader citizen engagement, empowered employees, and new digital infrastructures that will provide better access to data and services.
In this webinar we will discuss the results of a survey on the challenges and imperatives of digital transformation, including the perspectives of government managers on their technology and operational challenges and expectations.
Marketers are no strangers to data, especially as the number of tools generating marketing data grows each year. Curious about how much revenue was attributed to paid search last quarter? We've got data for that. Want to prove which programs generate higher quality leads than others? Data. This webinar is part of the "Analytics in Action" week.
Here at Tableau, we rely on analytics to understand the mass of data - a challenge all marketers must overcome to thrive in a data-driven world. In this live webinar with Tableau's Marketing Director, Susan Graeme, you'll see how we tackle the marketing data dilemma.
You’ll learn how Tableau's marketing team uses analytics to:
*Build a Demand Generation funnel
*Overcome our 5 marketing dilemmas
*Visually analyse data from our marketing technology stack
*Connect disparate data sources (Salesforce, Eloqua, Google Analytics)
Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.
Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.
Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.