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Marketing

  • Focus on Digital Experiences, Not the Infrastructure
    Focus on Digital Experiences, Not the Infrastructure
    Gregg Shupe & Sergei Sokolov, Progress Recorded: Jan 16 2020 61 mins
    The pace of business is accelerating, as are the demands of today’s digital consumer. Does your organization have the agility, scalability and infrastructure necessary to deliver great customer experiences and stay competitive in an omnichannel landscape?

    With digital experiences as a key competitive differentiator for modern businesses, the underlying architecture has never been more important. The best digital experiences demand a content management system coupled with an architecture that facilitates agility, extensibility and scalability.

    This webinar recording covers:
    * Why the industry is moving content operations to the cloud and what it means to your business
    * How to make an impact with your global experiences fast to support corporate growth initiatives and drivers
    * How a move to the cloud can address performance, security and the development process

    Sitefinity Cloud empowers companies to easily develop and deploy powerful, unique digital experiences at the speed of business. Learn more by watching our webinar.
  • How Flywheel Uses Sitefinity Digital Experience Cloud (DEC) to Drive Results
    How Flywheel Uses Sitefinity Digital Experience Cloud (DEC) to Drive Results
    Scott Snowden, Progress Sitefinity Partner, Flywheel Strategic Recorded: Jan 16 2020 41 mins
    Today’s digital marketers are more directly accountable for business results than ever before. But with data growing increasingly complex and fragmented, connecting marketing strategy to bottom-line results is a formidable challenge.

    Progress Sitefinity Digital Experience Cloud (DEC) enables marketers to drive demonstrable growth by understanding and optimizing every customer’s individual journey. Join us to see how Progress Sitefinity partner Flywheel Strategic uses DEC to make actionable decisions that drive real results—and how you can too.

    This webinar will discuss:
    * The basics of DEC and the importance of turning anonymous visitors to known contacts
    * Personas and why you need to know your audience
    * Conversions and touchpoints
    * Lead scoring and journey timelines

    Learn from the experts that use Sitefinity DEC daily to make smarter marketing decisions.
  • Millennialization of the Mainframe and Beyond
    Millennialization of the Mainframe and Beyond
    Jeff Cherrington, VP, Product Management, Systems, ASG Technologies Recorded: Jan 16 2020 51 mins
    The mainframe market is experiencing a generational shift among its infrastructure support professionals. Those who extend to the earliest days of the mainframe have reached the point where they will no longer be part of the day-to-day workforce and millennials are emerging as the new mainframe mavens.

    The mainframe remains a critical component of the IT Infrastructure for many enterprises and, whether in-house, outsourced to a GSP, or in zCloud, the transitioning workforce requires changes to the tools, utilities and applications used to perform functions such as Performance Management and JCL Configuration.

    Join this ASG webinar to learn more about what these unavoidable changes mean for the user experience administering the mainframe, and how that experience can be provided.
  • The Ultimate Sales Experience: The Customer Journey
    The Ultimate Sales Experience: The Customer Journey
    Melissa Madian, The Sales Experience Expert Recorded: Jan 16 2020 45 mins
    The terms Sales Enablement and Customer Experience are super trendy right now... but how do you practically apply them to your business to achieve revenue growth? In this session, Melissa Madian will be joined by the Founder of DesiredPath, Kia Puhm, to provide some real talk on common mistakes made in your customer’s journey, how to combat them, and how to enable your sales functions to create a fabulous customer experience.

    You will learn:

    1.What mistakes you are making in your customer’s journey.
    2.How to easily avoid those mistakes by getting into the head of the customer.
    3.How to create situational awareness for your revenue-generating functions.
  • A Masterclass in AI-Enabled Support Transformation
    A Masterclass in AI-Enabled Support Transformation
    Jessica Ruvalcaba, Relativity, and Judith Platz, TSIA Recorded: Jan 16 2020 44 mins
    Customers expect effortless, individualized interactions—on websites, in apps, and on the phone—and the companies who manage to leverage AI to meet these expectations are reaping business benefits and gaining competitive ground.

    In this 45-minute masterclass on support transformation, learn the steps that Relativity, a leading e-discovery software provider, took to create a more effortless service experience that has increased customer self-service success, reduced case resolution time by 33%, and empowered agents to do more meaningful work.

    Join Relativity senior manager of operations Jessica Ruvalcaba and TSIA vice president of Support Services Research, Judith Platz, to learn how you can:

    - Use AI to harvest data and customer intent, and stitch together experiences that are effortless and relevant for customers.
    - Create a culture and practice of knowledge sharing that will improve the customer and employee experience.
    - Get meaningful analytics to measure and continuously improve the customer experience.
  • Watch Your Sales Language: What To Say & Avoid In Emails & Online
    Watch Your Sales Language: What To Say & Avoid In Emails & Online
    Liz Wendling, The Authentic Selling Expert Recorded: Jan 16 2020 40 mins
    Are you frustrated with sending emails that don't get a response? Do you feel like your messages are not hitting the mark or landing with impact?
    In this new webinar, Liz Wendling will help you to identify the sales language that generates interest versus creating resistance. You will understand the importance of language and learn why what you say and how you say it matters more today than ever before. You will have what you need to craft messages that get a response.
    Takeaways:
    • Understand how specific language either pulls people into you or pushes people away.
    • Discover the phrases that suck the power out of your communication and weaken your message.
    • Identify that predictable language that causes people to trust you, buy from you, follow you, listen to you, or dismiss you.
  • [Quickinar] What is Conditional Processing?
    [Quickinar] What is Conditional Processing?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 6 mins
    For content, conditional processing is when similar but distinct content is delivered to different audiences. Watch the video and learn more.
  • [Quickinar] What is Content Reuse?
    [Quickinar] What is Content Reuse?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 8 mins
    With Structured Content Reuse, your company knowledge is ready to deploy.
  • Take Personalization to the Next Level with Hyper-Personalization
    Take Personalization to the Next Level with Hyper-Personalization
    Gregg Shupe, Digital ExperienceThought Leader, Progress Recorded: Jan 15 2020 52 mins
    In today’s omnichannel world, combining all your touchpoints across web, mobile, email, ads, etc. is becoming critical for better engagement and conversions. That combination of touchpoints is hyper-personalization, which requires a company to have a deep understanding of its own products and a 360-degree view of the customer to devise a customized marketing strategy.

    Watch this webinar featuring, Progress and HGS Digital to learn about big data and hyper-personalization. In it, you’ll learn:

    *Why digital experiences are so important to businesses
    *How businesses are using big data and hyper-personalization to yield better engagement and conversion rates
    *How a U.S. specialty retailer is transforming its business from intuition-based decisions to data-driven decisions and significantly improving the customer experience
  • How to Leverage LinkedIn to Optimize the Customer Experience
    How to Leverage LinkedIn to Optimize the Customer Experience
    Sam Momani, CEO of Global Technology Sales Solutions Recorded: Jan 15 2020 48 mins
    Join us as we outline in detail how a holistic LinkedIn strategy will optimize the customer experience. This event is ideal for sales producers, strategists and marketing executives, and managers. Anyone concerned about improving their customer’s experience.
  • Cyber Security: FBI Insight on Managing One of the Highest Risks at Board Level
    Cyber Security: FBI Insight on Managing One of the Highest Risks at Board Level
    Miguel Clarke - FBI Special Agent Recorded: Jan 15 2020 60 mins
    Cybersecurity is increasingly reported as one of the largest threats internationally across multiple industries. Cisco reported that 31% of organizations have, at some point, encountered cyber-attacks on their operations.

    Hosted by FBI Special Agent, Miguel Clarke, the session will share valuable and vital information on how to avoid attacks and lower the threat level posed to your organization. Having assembled and led a successful National Security Cyber Squad, SA Clarke has exceptional experience in investigating and deterring classified threats.

    The National Cyber Security Centre stresses that the protection of organizational information is a board-level responsibility, requiring a proactive approach to managing the allocated responsibilities, security policies and assessing vulnerability. Drawing on his expertise, SA Clarke will share his insights on the importance of managing, and tips on how to reduce your threat to cyber security.
  • CCPA is here: Protect your customer data with Instart Web Skimming Protection
    CCPA is here: Protect your customer data with Instart Web Skimming Protection
    Jon Wallace, Security Technologist at Instart Recorded: Jan 14 2020 19 mins
    At the start of 2020, California’s privacy law went into effect to ensure that organizations put procedures in place to protect the personal information of their customers. Unlike other privacy regulations, CCPA specifically highlights that an organization is now liable for data loss resulting from inadequate protection — consumers can demand up to $750 per data loss incident. Now is the time for organizations to reassess their security solutions to ensure they address the latest threats, such as web skimming, to remain CCPA compliant.

    Join Instart’s Security Technologist, Jon Wallace, to learn about CCPA and how you can avoid falling victim to a multi-million dollar fine for data loss violations resulting from a web skimming attack, such as Magecart.

    In this webinar, you will learn:
    -What CCPA is and who it applies to
    -What a web skimming attack is and how it relates to CCPA
    -Why web application firewalls will not protect against web skimming
    -How Instart helps protect organizations from the data loss fines associated with CCPA
  • Decluttering Content — The Need for Minimalism in Clear Communication
    Decluttering Content — The Need for Minimalism in Clear Communication
    Patricia D'Ambrosio, Pearson Education Recorded: Jan 14 2020 60 mins
    In a world exploding with content, readers are overwhelmed. Learn how to maximize the impact of your writing by decluttering.

    Join Scott Abel, The Content Wrangler, and his special guest, Pat D'Ambrosio of Pearson Education, for this free. one-hour webinar. Pat will guide you on your way to helping your readers clearly understand what you are saying and keep them coming back. Learn to follow the guidelines and learn the art of friendly, minimalist writing that increases accessibility and minimizes cognitive load.

    About Pat D'Ambrosio

    During her years in search and text analytics, Pat tackled the issues of information overload. Today she is proud to work for Pearson Education, tackling information from the accessibility perspective because it's the right thing to do. Since coming to Pearson, Pat has been able to put her teaching experience and knowledge of learning challenges to work. In writing to a minimalist standard, her team supports the learning challenges of many, which benefits us all.
  • The Whale Hunters Expert Series: Your One-Page Strategic Plan
    The Whale Hunters Expert Series: Your One-Page Strategic Plan
    Barbara Weaver Smith, The Large Account Sales Expert Recorded: Jan 14 2020 22 mins
    The Whale Hunters Expert Series features video interviews with experts who bring actionable tips, best practices, and new ideas about business development and enterprise sales. Topics are directed at founders/owners/CEOs, sales and marketing executives, and large account salespeople of small and midsize companies that want to excel at doing great, long-term business with very large customers.

    This episode features Laura Posey, Chief Instigator of Simple Success Plans. Laura invented the One-Page Strategic Plan, an awesome plan that literally fits on one sheet of paper and covers a whole year. It will change the way you plan, increase your revenue, and make your planning become an active, daily map to guide decision-making in all areas of the business:

    You will learn:

    1. Why strategic planning is a barrier to so many business owners.
    2. The 3 questions that you need to ask to guarantee you hit your goals in 2020?
    3. The four things you must do each day to achieve BIG goals.
    4. The 5 steps to a perfect one-page plan.
    5. How to make your strategic plan useful for every-day sales decisions.
  • Powerful Strategies to Build Long-Term Executive Relationships
    Powerful Strategies to Build Long-Term Executive Relationships
    Lisa Magnuson, The Landing 7-Figure Deals Expert Recorded: Jan 14 2020 37 mins
    Do you know what executive relationships are needed to land your largest prospect? Have you engaged the full account team to create your strategy for accessing and cultivating your executive sponsor in the most effective way? Is your executive engagement plan working?

    You will learn:

    1.The steps associated with building a powerful executive sponsor strategy
    2.The proven tools that account teams can use to engage senior leaders
    3.Why on-going relationship mapping is a fundamental element for your biggest account opportunities
    4.The benefits you can expect from a solid executive cultivation plan
  • Getting Started with Conversational Artificial Intelligence
    Getting Started with Conversational Artificial Intelligence
    Artificial Solutions: Chris Tew, VP APAC & Alexander Hoffmann, Presales Engineer Recorded: Jan 14 2020 45 mins
    What's Conversational AI and how can it transform my business? How do I get started?

    Conversational AI is changing the way people interact with technology. From speech enabled interfaces, through to intelligent virtual assistants and chatbots, it’s becoming increasingly apparent that customers are looking for a more humanlike, natural experience. But creating this type of experience requires more than just simple slot-filling chatbot technology, where users are expected to speak or text in formulaic, rigidly structured commands. Customers want to converse using their own words, phrases and terminology, and expect an intelligent response.

    From answering a simple billing query or booking a reservation, to delivering advice on complex topics, an intelligent conversational interface lets your customer ask for exactly what they want to know.

    Join Chris Tew, VP Sales Asia Pacific for Artificial Solutions as he discusses how companies can get started on their digital transformation and conversational AI journey today. Then, Alexander Hoffmann, Presales Engineer for Artificial Solutions will live demo a Teneo built solution.
  • Augmenting reality: Creative and commercial opportunities for AR content
    Augmenting reality: Creative and commercial opportunities for AR content
    IBC365 | Dream Reality Interactive | Eurosport | Muki International Recorded: Jan 9 2020 61 mins
    Across gaming, TV and commercial applications, augmented reality (AR) is unlocking valuable new formats and markets for the most creative content.

    From high-profile themed games like Harry Potter: Wizards Unite to short-form films. From investments by major telcos to commercial applications like real estate, AR is creating new opportunities for tech companies and content owners.

    Explore the technology, use cases and business models behind AR including:
    - The challenges of producing and delivering AR content and platforms
    - Which audiences are consuming AR content and in what forms
    - Successful AR formats across gaming, film & TV, and commercial applications
    - The future of AR, and how it compares with other XR formats like VR and 360 video

    Speakers:
    Dave Ranyard, CEO, Dream Reality Interactive
    Gordon Castle, SVP technology and operations, Eurosport
    Muki Kulhan, managing director, Muki International
  • Quantifying the impact of marketing campaigns on your business using Real Impact
    Quantifying the impact of marketing campaigns on your business using Real Impact
    Hiral Jasani, Anand Prasad Recorded: Jan 8 2020 46 mins
    Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and to what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
  • An introduction to the Open Transport Initiative
    An introduction to the Open Transport Initiative
    Hayden Sutherland, Founder, Open Transport Initiative and Marie Walker, Founder & Head of Content, Open Banking World Congres Recorded: Jan 8 2020 23 mins
    The Open Transport Initiative aims to do for transport and mobility what open banking has done for finance. Hot on the heels of launching the world's first open standards for transport interoperability (3rd Jan) founder Hayden Sutherland speaks to Marie Walker, Founder & Head of Content, Open Banking World Congress.
  • Endesa Transforms with TIBCO for the Digital Energy Era
    Endesa Transforms with TIBCO for the Digital Energy Era
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio, Endesa Recorded: Jan 7 2020 2 mins
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio on accelerating innovation through IoT automation at the second largest electric and gas utility in Portugal.
  • DATA AT WORK - how to extract more value from your data
    DATA AT WORK - how to extract more value from your data
    Caroline Carruthers, Author, Jonathan Bowl, VP Dig. Insights Hitachi Vantara Recorded: Jan 7 2020 14 mins
    Discover exclusive expertise, insights, and analysis from across the global data community. And accelerate your DataOps strategy, with the right data thinking, in the right place, at the right time…

    This Webinar introduces the Data at Work podcast series which is your guide to extracting more value from your data. In 12 episodes you can learn how to put data at the heart of your organisation.

    The series is founded on the ideas discussed in "Data Driven Business Transformation: How to Disrupt, Innovate and Stay Ahead of the Competition". A unique take on data transformation, written by Caroline Carruthers and Peter Jackson. You can hear directly from the authors, plus, Hitachi experts and special guests, all sharing their know-how, to get you on the path to data maturity.
  • How to Succeed as a Non-Executive Director
    How to Succeed as a Non-Executive Director
    Karen Moore, In Touch Executive Coach Recorded: Jan 7 2020 49 mins
    This highly informative and practical webinar will explore how to excel as an independent director. In Touch coach and non-executive Karen Moore will identify the behaviours, skills and knowledge required of a non-exec and assess the different expectations placed on directors in both the public and private sectors.

    This webinar will help you to ensure you add maximum value to any board and cement your place at the table.

    After the presentation there will be an interactive Q&A session.
  • How to Reduce False Positives? - Intro to Fraud Accelerator
    How to Reduce False Positives? - Intro to Fraud Accelerator
    Chris Lowe, Senior Solutions Consultant, TIBCO Software Inc. Recorded: Jan 6 2020 8 mins
    A short introduction to TIBCO's Fraud Accelerator, an intelligent, automated, analytical system, that helps businesses reduce false positives and augment human intelligence with data science models that can help predict fraudulent business events.
  • Drive costs down with Vehicle Route Optimization
    Drive costs down with Vehicle Route Optimization
    Philip Walker, Transportation & Logistics Account Executive & Ashwin Datla, Senior Solutions Architect at TIBCO Software Inc. Recorded: Jan 6 2020 24 mins
    Based on McKinseys Navigating a World of Disruption 2019 report, the industries that stand to gain the mostvalue from AI are Travel, Transport and Logistics.

    With digital transformation, there's a polarisation of outcomes: winners win more, losers lose more.

    To win, we need to grasp the advantages of digital before your competitors do, and nowhere is this more true than in transport and logistics. Within these industries, vehicle route optimization is recognised as significant business opportunity. But what does it take to implement and stay ahead of the competition?

    This short webinar will show you how TIBCO’s Connected Intelligence Cloud provides the tools needed to make your vehicle route optimization journey a success.
  • AA Ireland Transforms Itself and Insures Predictable Success
    AA Ireland Transforms Itself and Insures Predictable Success
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen - AA Ireland Recorded: Jan 3 2020 3 mins
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen on the advantages of putting analytics in the hands of every business user.

    AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
  • Building Your 2020 Sales Plan for Professional Services
    Building Your 2020 Sales Plan for Professional Services
    Amy Franko, The Strategic Sales Expert Jan 20 2020 9:00 pm UTC 45 mins
    Spend a day in the life of top sellers or business developers, and you’ll likely find a common theme. They invest their time in the right prospects, clients, and sales activities. Your sales productivity becomes even more important in professional services, where you’re balancing business development with client delivery.

    How do you determine which prospects, clients, and sales activities to invest in? What will move your book of business, practice, or sales territory forward most quickly? Having the right sales plan will get you there.

    In this session, you’ll learn:

    1.The sales plan elements you need to focus on that will grow your book of business, sales territory, or practice.
    2.How to successfully choose verticals and become known (Even if you work within a defined territory or practice.)
    3.The activities that will keep your sales plan from gathering digital dust.
  • Webinar: Why membership is the new revenue generating community
    Webinar: Why membership is the new revenue generating community
    Gordon Glenister - Branded Content Marketing Association Jan 21 2020 11:00 am UTC 60 mins
    Reasons to Attend:
    If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business


    Key Takeaways

    •Are you membership ready – the different types to consider
    •How to create a membership programme
    •Understanding the importance of member engagement
    •Why they join, why they leave
  • Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Mike Alperin, Manufacturing Industry Consultant, TIBCO Software Data Science team Jan 21 2020 2:00 pm UTC 49 mins
    A major transformation is taking place in manufacturing. New capabilities for processing streaming sensor data—along with big data, machine learning, and edge technologies—are driving the industry from reactive problem-solving towards increasingly proactive management of equipment, processes, products, and factories. It is now becoming possible to aggregate, analyze, and rapidly act on vast quantities of data being generated.

    In this webinar, discover how we are enabling customers with solutions such as predictive maintenance, automated pattern classification, anomaly detection, and product and process digital twins.
  • Webinar: How to boost buyer engagement
    Webinar: How to boost buyer engagement
    Jon Perera - Highspot Jan 21 2020 2:00 pm UTC 90 mins
    Many sales leaders are challenged by faltering sales often caused by the growing gap between buyers and sellers.

    So, how are B2B companies going to boost buyer engagement and retention to meet the tough sales targets?

    •Sales Enablement - how companies are planning to embrace it
    •Sales Training - what are the pitfalls and the plans for change
    •Digital transformation - what are the plans now and in the future

    Don't miss the must-attend webinar for sales and marketing professionals!
  • Explain Data: From What to Why
    Explain Data: From What to Why
    Richard Tibbetts, Principal Product Manager, AI, Tableau; Ryan McShane, Director, Product Marketing, Tableau Jan 21 2020 2:00 pm UTC 23 mins
    Say hello to Explain Data—a new AI-powered feature that helps you understand the “why” behind the values in your data. It provides potential explanations for unexpected data points with a single click.

    Curious to see it in action?

    Watch this webinar and see how Explain Data is changing the way in which you interact with data. Join Tableau product experts as they outline the technology behind the newest feature and how significant AI innovations are bringing you closer to your data so that you can get answers faster and make better, more meaningful decisions.
  • Supercharge Your Data Landscape with Artificial Intelligence & Data Intelligence
    Supercharge Your Data Landscape with Artificial Intelligence & Data Intelligence
    Jonathan Kaufman, Head of AI Products and Services, 4th-IR Jan 21 2020 6:00 pm UTC 39 mins
    Join ASG and 4th-IR to learn how the combination of Artificial Intelligence (AI) & Data Intelligence (DI) can enrich your data landscape and improve your understanding of your organization's data.

    In this webinar, we’ll discuss:
    • How AI supports data quality and drives better data insights
    • Customer use cases in banking and healthcare
    • Where AI improves data lineage
    • Different ways in which ASG Data Intelligence can be used to curate data to improve the performance of AI algorithms

    Register now to learn how to kickstart and accelerate your own AI and DI projects.
  • Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Andy Carvell, Ketan Pandit Jan 22 2020 1:00 pm UTC 35 mins
    This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
  • AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    Mark Palmer, SVP and General Manager of Analytics at TIBCO Software & David Skerrett, Digital Transformation Leader Jan 23 2020 11:00 am UTC 59 mins
    Delve into the FSI computing trends that will facilitate next-generation banking systems. From adaptive data science for real-time and predictive intelligence, to visual intelligence that helps humans effectively “query the future,” this webinar examines:

    - How artificial intelligence is innovating the industry and how humans and machines can combine to achieve strategic enhancement
    - How FSI leaders can make sense of millions of data points and turn them into meaningful insights, and how AI is making this easier than ever before
    - How data analytics is transforming risk and fraud management
    - Discussions and participant poll results surrounding the good, the bad, and the ugly of AI
  • Benchmarking CDPs to fuel better insights, personalization and compliance
    Benchmarking CDPs to fuel better insights, personalization and compliance
    CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison Jan 23 2020 3:00 pm UTC 45 mins
    Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.

    BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.

    Webinar Agenda

    •The different segments of CDP vendor
    •CDP market trends, dynamics and growth
    •Defining ‘Core’ and ‘Adjacent’ CDP capabilities
    •How different segments of CDP stack up in terms of capability
    •What type of CDP your company needs
  • The Download: Tech Talks by the HPCC Systems Community, Episode 30
    The Download: Tech Talks by the HPCC Systems Community, Episode 30
    HPCC Systems Jan 23 2020 4:00 pm UTC 120 mins
    Join us as we continue our webinar series specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community. Featured topics include project work presented by two interns from our HPCC Systems academic community:

    Elimar Macena - Federal Institute of Espírito Santo (IFES) - Campus Serra, Brazil - Studying Crime Patterns in São Paulo state between 2006 and 2016

    Intelligence led policing (ILP) refers to technology-driven crime data analysis activities to support the design of effective crime prevention and prosecution strategies. This is a new approach to fighting crime that has been gaining strength due to the convergence of two technological streams: the digitization and release of public information related to the occurrence of crimes and the development of technological platforms that allow the proper handling of such information, such as the HPCC Systems platform. Elimar's project used the HPCC platform to analyze crime patterns in the state of São Paulo in Brazil between the years of 2006 and 2017.

    Muiredach O'Riain - Goldsmiths, University of London - Machine Learning and the Forensic Applications of Audio Classification: An exploration of the forensic applications of sound classification using Artificial Neural Nets

    Muiredach will present how he used HPCC Systems to help build a reliable classification model that is able to accurately classify an input sound file to its location. His project intends to not only demonstrate a proof of concept for this technology, but also to lay the groundwork for what could be the next step in forensic audio analysis and a new means of gathering information through sound.
  • Leveraging Behavioral Intelligence to Grow & Scale Teams
    Leveraging Behavioral Intelligence to Grow & Scale Teams
    Mary Grothe, The Sales Behavioral Quotient Expert Jan 24 2020 4:00 pm UTC 45 mins
    Some sales reps have the knowledge and skills to be top performers, but they still aren’t hitting quota. That’s where BQ comes into play. A person’s behavioral quotient determines how they show up and get the job done. BQ is fueled by thoughts, which turn into feelings, which dictate actions, and result in performance. BQ is what determines a rep’s success. This session discusses how to fuel BQ.

    You will learn:

    1. The top 10 knowledge and human-based skills that reps must have to become top performers.
    2. The 3 motivational styles and how each fuels BQ; altruistic, intrinsic, and extrinsic.
    A breakdown of BQ, how to benchmark yourself, identify the gaps, and make a plan for success.
  • How Content Federation Empowers Digital Work
    How Content Federation Empowers Digital Work
    Geoff Bock, Principal, Bock & Company and Erin McCart, Director, Product Marketing and Management, ASG Technologies Jan 28 2020 6:00 pm UTC 60 mins
    In today’s digitally driven economy, companies struggle to streamline organizational practices and operational activities. Many are saddled with inefficient business processes and outdated content management capabilities. Savvy firms, however, are relying on innovative ways to unlock the business value of information maintained within legacy silos and repositories.

    This webinar examines how content federation empowers digital work while leveraging existing IT investments and information resources across the enterprise. Integrating through the web and the cloud, content federation provides a consistent way to:

    • Access and view content stored within disparate repositories
    • Enable a unified search experience
    • Produce actionable results for business process automation

    Noted industry analyst Geoffrey Bock, Principal at Bock & Company, and Erin McCart, Director, Product Management and Marketing at ASG Technologies will discuss why content federation transforms digital work. They will describe how organizations can leverage existing content resources, explain how Mobius Content Services from ASG Technologies enables organizations to cost-effectively federate access to different repositories, and identify three essential steps to harness the business value of enterprise information.
  • Webinar: The Number 1 Reason You Are Not Hitting Quota
    Webinar: The Number 1 Reason You Are Not Hitting Quota
    ISM Jan 29 2020 11:00 am UTC 75 mins
    Let’s face it… selling isn't easy. Sometimes it seems easier to lure a ravenous lion with a lettuce leaf than hit your monthly sales target. Even the best, most seasoned salespeople will feel pressurized from time to time and result in them not hitting the target. It’s this pressure that spawns excuses – excuses that detract attention away from a salesperson’s performance (or lack of it).

    I hate hearing excuses; it feels like people are trying to blame others rather than accepting their own failings. But what are the top excuses you’ll hear from a salesperson?
  • The ROI of Delivering Amazing Experiences featuring Forrester Research and USAA
    The ROI of Delivering Amazing Experiences featuring Forrester Research and USAA
    Ted Schadler, VP, Forrester (Guest Speaker) | Phil Leininger, SVP&GM, USAA| Sunil Karkera, Head, TCS Interactive Jan 29 2020 1:00 pm UTC 59 mins
    In this age of digital disruption, it’s time to redefine customer experience by leveraging technology, behavioral economics, and innovative ideas. Firms that move beyond the front end to enterprise transformation will realize the benefits.
    Join Forrester Research and TCS to discover how to deliver the digital experience your customers demand.
  • Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Geetali Raj, Head, Solutions & Presales – Intelligent Process Automation, Automation & AI, TCS Jan 29 2020 2:00 pm UTC 29 mins
    Happy employees make happy customers. Automation and AI play a significant role in enabling employees to provide an ‘In the Moment’ experience at every touchpoint in the customer journey. Learn how intelligent automation elevates the role in delivering seamless customer experience.
  • Embracing Predictive Banking: Loan Growth with Next Best Action
    Embracing Predictive Banking: Loan Growth with Next Best Action
    Dibyendu Mukherjee, Senior Consultant, Advanced Analytics and ML Solutions, Analytics & Insights, TCS Jan 29 2020 3:00 pm UTC 29 mins
    Traditional banks have access to rich customer data. But unless banks proactively leverage digital technologies and advanced analytics, the data fails to deliver ROI. Gain insights into how one bank is harnessing data with a Next Best Action approach to predict customer needs for personal loans and create a wealth of cross-selling opportunities.
  • The Power of Image - Conveying Your Wisdom to Impact Your Audience
    The Power of Image - Conveying Your Wisdom to Impact Your Audience
    Tania Sterl, Image Consultant and Alyssa Peek - Personal Branding Photographer Jan 29 2020 6:00 pm UTC 60 mins
    Research shows that it takes only seven seconds for someone to make a solid first impression of you, and even less time to identify certain traits that could make you a character worthy of their time, patience and attention.

    Non-verbal communication counts for up to 80% of the impact made when meeting someone, highlighting the importance of ensuring your exterior profile connotes exactly what you want to portray. During this webinar, our expert presenters will share valuable advice to help viewers recognize how to leverage their image, both online and in-person, to be interpreted as the elite professional they are.

    During the presentation, hosts Tania Sterl, Image Consultant and Alyssa Peek, Personal Branding Photographer, who both work with corporate executives and board members will share their insights on how to build your brand and elevate your image through style, body language and more.
  • 3 keys to moving toward white-box, explainable AI
    3 keys to moving toward white-box, explainable AI
    Dataiku x VentureBeat Jan 29 2020 6:00 pm UTC 60 mins
    With black box AI, people are refused or given loans, accepted or denied university admission, offered a lower or higher price on car insurance, and more, all at the hands of AI systems that usually offer no explanations. In many cases, humans who work for those companies can’t even explain the decisions.
     
    That’s why white-box AI is now getting heaps of attention. But what does it mean in practice? And how can businesses start moving away from black-box systems to more explainable AI? 
     
    We’ll delve into the three key components needed for white-box AI success: more collaborative data science, involving all teams from lines of business through IT; trust in data at all levels, including tools that
    can be used to increase transparency in data processes; and the role of education and the democratization of data. 
     
    And we’ll address why white-box AI brings business value in the first place and how it’s a necessary evolution for AI. Not only do customers care about explainable results of AI systems, but internally, white-
    box AI is less risky. Don’t miss this VB Live event on how to move towards explainable AI. 

    REGISTER FOR FREE.

    Key Takeaways:
     
    + How to make the data science process collaborative across the organization 
    + How to establish trust from the data all the way through the model
    + How to move your business toward data democratization

    Speakers:

    + Triveni Gandhi, Data Scientist, Dataiku
    + David Fagnan, Director, Applied Science, Zillow Offers
    + Rumman Chowdhury, Global Lead for Responsible AI, Accenture Applied Intelligence
    + Seth Colaner, AI Editor, VentureBeat
  • DRIVING SALES EFFICIENCY, REDUCING COSTS THROUGH EFFECTIVE CRM IMPLEMENTATION
    DRIVING SALES EFFICIENCY, REDUCING COSTS THROUGH EFFECTIVE CRM IMPLEMENTATION
    Bart Findley, Sr CRM Expert, Andy Brownell CEO, LeadMaster Jan 29 2020 7:00 pm UTC 45 mins
    Learn how incorporating an appropriate CRM strategy will lead to an overall increase in sales efficiency, a reduction in management costs and a better customer experience. Join our panel of experts as we discuss what factors should be considered and why.
  • The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    Peter Strohkorb Jan 29 2020 9:00 pm UTC 60 mins
    If you are in a Sales role you must not miss this webinar on how to generate sales leads on LinkedIn.
    BUT THERE IS A TWIST.
    Unlike other forums, this is not about YOU learning how to do it yourself.
    Instead, Peter will show you how you can have a constant stream of high-quality engagements with your ideal prospects WITHOUT you having to do much work at all!

    So, if you are in Sales you must not miss this critical webinar. Book yourself in now.
  • Why the Future of Data and Analytics is in the Cloud?
    Why the Future of Data and Analytics is in the Cloud?
    Patrick Ludwig, BD manager at AWS Florent Voignier, CTO at Indexima Nicoals Korchia, COO at Indexima Jan 30 2020 11:00 am UTC 30 mins
    This webinar is dedicated to best practices for business intelligence and analytics applications in the cloud.

    1.Why the future of data & analytics is in the cloud?
    2.From tech trends to reality: how to empower instant big data analytics from AWS marketplace with Indexima data hub?
    3.Live demo on 20 billion rows and a customer use case
  • Broadcaster VOD: Delivering the next-generation of catch-up viewing
    Broadcaster VOD: Delivering the next-generation of catch-up viewing
    IBC365 | Speakers announced soon... Jan 30 2020 2:00 pm UTC 75 mins
    The onslaught of global OTT players is facing stiff competition in Europe from broadcasters' own catch-up VOD services (BVOD). Platforms like the BBC's iPlayer and Discovery's newly-launched dplay form a key part of broadcasters' strategy to protect audiences and advertising revenues.

    Join IBC365 on Thursday 30 January at 2pm GMT to find out how broadcasters with limited budgets build platforms to compete with the global players. In this webinar we:
    - Unbox BVOD platforms' content strategy, business models, technology platforms and operational requirements.
    - Explore the next steps in BVOD - from the BBC's move to build a deep content library of free-to-view box sets, to the importance of data, personalisation and addressable advertising models.
    - Understand the technology investment required to build class-leading user experience and assess the rise of shared platforms like LovesTV and Salto.
  • Demystifying Customer Data Platforms, with Winterberry Group
    Demystifying Customer Data Platforms, with Winterberry Group
    Michael Harrison, Managing Partner of Winterberry Group Jan 30 2020 6:00 pm UTC 60 mins
    Everything you've always wanted to know about Customer Data Platforms.

    Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data.

    Enter the Customer Data Platform.

    Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online!

    ************

    Speaker: Michael Harrison, Managing Partner of Winterberry Group

    With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.

    Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media.

    The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce.

    Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.
  • Modernizing Data Architectures for a Digital Age Using Data Virtualization
    Modernizing Data Architectures for a Digital Age Using Data Virtualization
    Rick van der Lans, Independent Analyst, R20/Consultancy & Paul Moxon, VP Data Architectures & Chief Evangelist, Denodo Jan 30 2020 7:00 pm UTC 59 mins
    Success or failure in the digital age will be determined by how effectively organizations manage their data. The speed, diversity and volume of data present today can overwhelm older data architectures, leaving business leaders lacking the insight and operational agility needed to respond to market opportunity or competitive challenges.

    With the pace of today’s business, modernization of a data architecture must be seamless, and ideally, build on existing capabilities. This webinar explores how data virtualization can help provide a seamless evolution to the capabilities of an existing data architecture without business disruption.

    You will discover:
    -How to modernize your data architectures without disturbing the existing analytical workload
    -How to extend your data architecture to more quickly exploit existing, and new sources of data
    -How to enable your data architecture to present more low latency data

    Join this webinar and learn how data virtualization can be an essential part of your modernization strategy, and future-proof your data architecture to more easily support cloud, data science, self-service BI, and other initiatives that will ensure your organization’s success in the digital age.
  • From Source to Value: Why Automation is Driving Data Catalog Success
    From Source to Value: Why Automation is Driving Data Catalog Success
    Matthew Monahan, Senior Product Manager Jan 30 2020 8:00 pm UTC 90 mins
    Traditional data catalog solutions often require a conglomeration of separate tools (multiple catalogs, ETL, data governance, etc.) which are managed in silos by separate teams. When a data analyst needs to derive business value from this data, it requires communication across teams, integrations between products, and a high level of coordination to get them the data they need.

    A single platform, on the other hand, provides a single source of truth for analysts to quickly gain access to the data they need in a self-service manner. From source to provisioning, the automated data catalog keeps gears aligned and the train on the track. This reduces the burden on the IT staff, while ensuring the right level of governance over the whole process.

    An automated data catalog provides the workflow to take your data from source to value without manual intervention. Allowing a small team to accomplish the same tasks as one much larger. The catalog can automatically bring the data in from the systems of record, execute data quality rules, profile the data, prepare it for consumption, and provision it to the locations where the analysts can use it.

    During this webinar, Matthew Monahan, Senior Product Manager at Zaloni, will explore:
    - The benefits of a single application over connecting various point-solutions
    - How automation from source to destination reduces your workload
    - Real-world examples that you can leverage