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Marketing

  • The AI Advantage – Practical Steps Toward Realizing the Promise of AI
    The AI Advantage – Practical Steps Toward Realizing the Promise of AI
    Seth Earley, Founder and CEO, Earley Information Science, Tom Davenport, author of The AI Advantage Recorded: Mar 21 2019 48 mins
    Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. Many successful implementations are having subtle, but far reaching implications for companies across industries. In this roundtable we will discuss:

    1. Where to begin looking for practical opportunities to leverage AI in your organization
    2. How market forces are driving this evolution
    3. Prioritizing incremental wins over big hit projects
  • 5 Key Considerations for Your Hybrid Cloud Content Management Strategy
    5 Key Considerations for Your Hybrid Cloud Content Management Strategy
    Kevin Bender, ASG & Brad Steinmeyer, Zia Consulting Recorded: Mar 21 2019 29 mins
    As companies strive to make the Cloud a coherent part of their overall IT infrastructure, we often hear customers asking, “Are we taking the best approach to get the most from our Content?” Navigating the best path for your organization is more varied and compelling than ‘just moving content to the Cloud’.

    Blending traditional and modern IT models can offer cost savings as well as the agility you need to compete in the digital world. Watch this webinar to hear ASG and Zia Consulting discuss best practices developed while helping organizations construct and implement successful cloud strategies:
    • How Cloud migration can enhance IT agility and business competitiveness
    • What Consolidation vs. Migration really means
    • How Efficiency and Security can and should ‘work together’
    • How to measure immediate gains that align with your long-term vision
    • Why the Cloud is important as you drive digital transformation
  • Essential SaaS benchmarks for a competitive advantage
    Essential SaaS benchmarks for a competitive advantage
    Recurly Recorded: Mar 21 2019 61 mins
    The competition is coming. By 2020, eighty percent of SaaS players will move to a subscription-based model, which means your success strategies have to evolve — and that includes the all-important fundamental: how your subscriptions are structured.

    Your subscription pricing and plan structure have a profound impact on subscriber acquisition and retention, and once you nail the formula, you'll see revenue increase. Do you choose an annual or monthly plan? Offer a trial or discounts?

    This is where a test plan is critical. Combined with benchmark data, you can test and iterate your way to the right pricing and plan structure. And when important decisions are backed by comprehensive benchmark data, you’re far more likely to see an increase in adoption and revenue.

    Join this VB Live event to discover essential SaaS benchmarks and best practices to maximize revenue, improve acquisition, and spur adoption.

    Registration is free!

    Attendees will learn:

    * Important SaaS benchmarks by industry segment
    * How to structure your SaaS subscription plans and pricing to maximize revenue and retention
    * How successful SaaS companies use a test, learn, and iterate framework to optimize revenue
    * The key metrics — and reports — to monitor for success and maximum LTV
    * The results of an in-depth case study on SaaS testing and pricing

    Speakers:
    *Panelist: Emma Clark, Chief of Staff, Recurly
    *Moderator/Analyst: Sean Joyce, Recurring Revenue Technologies, Navint
  • The Download: Tech Talks by the HPCC Systems Community, Episode 22
    The Download: Tech Talks by the HPCC Systems Community, Episode 22
    HPCC Systems Recorded: Mar 21 2019 93 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community.

    Featured speakers include:

    Vincent Freeh, Professor NC State University, HPCC Systems as a Service (Haas)
    There are numerous reasons to use an IaaS for HPCC Systems instead of dedicated hardware, especially if the workload does not execute 24/7. We developed a CloudFormation Template and an AMI for HPCC Systems and a reference architecture for HPCC Systems in AWS. Significant effort was expended to determine the best set of resources for HPCC Systems clusters. Furthermore, we created a program to create and manage HPCC Systems clusters in AWS from the command line. This talk will present the tools we created and also explain the reference architecture and many of the configuration options.

    David de Hilster, Consulting Software Engineer, LexisNexis Risk Solutions, New ECL IDE Features in 7.0
    The ECL IDE is an integrated development environment for ECL programmers to create, edit, and execute ECL code within the HPCC Systems platform. The latest 7.0 version includes new features and enhancements such as a more comprehensive autocomplete, tooltips and F12 capabilities. In this talk, David will discuss how users can leverage these features and more.

    Bob Foreman, Senior Software Engineer, HPCC Systems, LexisNexis Risk Solutions - ECL Tip: A Tiny Trove of TABLE Tidbits
    This month’s ECL Tip of the Month will focus on the ECL TABLE Function. Common (and some not so common) use cases will be discussed. Code example demonstrated will also be available for download.
  • How to Craft a Winning Cover Letter
    How to Craft a Winning Cover Letter
    Brendan Gurrie Recorded: Mar 21 2019 38 mins
    When applying for roles as a D-level or C-suite executive, many people pour all their energies into their CV and often end up neglecting their cover letter. No longer a mere formality, a stellar cover letter can, in fact, be the difference between success and rejection.

    Join our upcoming 45-minute webinar ‘How to Craft a Winning Cover Letter’ to get insight, tips and tools to ensure recruiters will be placing you on the interview list.

    The session will be hosted by our CV Specialist, Brendan Gurrie, who has helped to expertly craft bespoke cover letters for hundreds of In Touch members. Brendan will explore how a great cover letter should complement your tailored CV. It must both pique a recruiter’s interest and adds an extra dimension to your resume.

    During the webinar, Brendan will share his expert knowledge, looking at the dos and don’ts of cover letter writing, revealing the common mistakes many people make and explaining how to ensure you maximise the potential of your one-page pitch.

    The following topics will be covered during the session:

    - Why a cover letter counts
    - Back to Basics - don’t let silly mistakes ruin your chances
    - Research - make sure you know the company and how to sell yourself to them
    - Crafting the Cover Letter - what you must include to guarantee success

    There will also be the opportunity to ask any outstanding questions you may have during a 15 minute Q&A session at the end of the presentation.
  • How to Avoid Unexpected Leaks in Your Market Research Budget
    How to Avoid Unexpected Leaks in Your Market Research Budget
    Justin Ethington, Thought Leadership Market Research @ Qualtrics Recorded: Mar 20 2019 21 mins
    Learn to anticipate and minimize the unexpected costs of market research. We’ll address some costs you can expect, some costs you probably don’t expect, and we’ll identify cost-saving actions you can take to make your market research budget plan.

    What you will learn from this webinar:
    * How to anticipate and minimize the unexpected costs of market research
    * How to address some costs you can expect and some costs you probably don’t expect
    * How to identify cost-saving actions you can take to make your market research budget plan
  • Build A Coaching Culture for Successful Large Account Sales
    Build A Coaching Culture for Successful Large Account Sales
    Barbara Weaver Smith, The Large Account Sales Expert Recorded: Mar 20 2019 45 mins
    Part II in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.

    The successful large account salespeople today and in the future need to be intelligent, informed, skilled, knowledgeable and wise. Too much sales training focuses on information (mostly product-based) and skill (mostly routine). The leaders’ job is to coach the entire team to translate information into knowledge and move towards real wisdom in their interaction with prospects and customers. This webinar covers how to create a culture of coaching within your sales team, how to develop a deep customer-centric perspective within your company, and how to manage the short-term demands with a long-term perspective.


    You will learn:

    1.How to coach your team to turn their information into useful knowledge.
    2.How to find time and ways to coach your team.
    3.Sales enablement ideas for a coaching culture.
    4.Characteristics of a culture that fosters fast growth.
    5.How to nurture a customer-centric perspective in your sales team.
  • Driving Value From Digital Transformation
    Driving Value From Digital Transformation
    Ian Matthews, NGDATA and Richard Holland, London Borough of Waltham Forest Recorded: Mar 20 2019 39 mins
    Applying Technology and Best Practices to Drive
    Meaningful Outcomes for Customers, Residents and Staff

    We are now in the Digital Economy, and that means needing the most accessible and actionable customer data. Today’s consumers demand a unified, omni-channel experience provided by everyone they engage with, from their banks to local government. But, it’s impossible for organisations to create this when their data exists in silos. To create that seamless, connected customer experience, you need unified data – and to be able to take action on that data to give meaningful outcomes for your customers.

    Join Ian Matthews, Data Evangelist at NGDATA, and special guest, Richard Holland, Assistant Director Technology Innovation at London Borough of Waltham Forest, for a dynamic and informative webinar on using big data and analytics to support digital transformation.
  • Turning data into pipeline in a GDPR world
    Turning data into pipeline in a GDPR world
    Henry Bruckstein CEO & Founder | Campaign Stars & Krystan Resch Director of Partnerships | DiscoverOrg Recorded: Mar 19 2019 40 mins
    How GDPR-compliant survey-based research presents a golden opportunity for account-based marketing (ABM) success.

    GDPR compliance has added a new layer of legal concern for marketers.

    But far from limiting it, GDPR compliance has created a truly golden opportunity for successful survey-based market research.

    In this webinar, we’ll share the exact tactics you need to execute a survey-based research play that:

    Remains GDPR-compliant.
    Enables true account-based prospecting.
    Fuels an entire quarter’s worth of content strategy.

    Join Campaign Stars CEO & founder Henry Bruckstein and DiscoverOrg Director of Partnerships Krystan Resch for this ABM and GDPR Bootcamp!
  • Planning for a DITA Implementation
    Planning for a DITA Implementation
    Stephani Clark, Head of Customer Success Recorded: Mar 19 2019 60 mins
    It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
     
    In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:

    1) Information architecture
    2) Content strategy
    3) Content conversion
    4) Development of published outputs
    5) Training requirements
    6) Expectation and resource management

    ABOUT STEPHANI CLARK

    Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.

    Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.

    Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
  • Sales Acceleration - 7 Back to Basics Approaches to Propelling Sales Success
    Sales Acceleration - 7 Back to Basics Approaches to Propelling Sales Success
    Deb Calvert w/special guest Drew Stevens Recorded: Mar 19 2019 45 mins
    Are you struggling with sales success? Are you meeting your sales closure goals? Or, are you simply seeking better and more efficient methods to close sales quickly? Selling is a 3000-year-old profession that requires one ideal to achieve success – simplicity! Sometimes it is not what you are doing but what you are avoiding so that you achieve and exceed quota. In this fascinating, interactive and enjoyable presentation you will be engaged with the art of simplicity and basics so that you achieve more, bypass competition and excel personally and professionally in all you do!

    In this interview you will learn:
    1.How to achieve differentiation from other sales professionals
    2.Compare and contrast electronic and traditional methods to break out from competition
    3.Analyze and develop better methods to reaching the economic buyer
    4.Understand the importance of a process and remaining true
  • Conversion Rate Optimization through Web Performance
    Conversion Rate Optimization through Web Performance
    Alex Painter, Eggplant Recorded: Mar 19 2019 14 mins
    Why do customers abandon purchases?
     
    Poor-performing pages in the conversion funnel can leach success from an otherwise effective marketing campaign.
     
    In this webinar, we’ll show you how an often-overlooked factor can cause people to drop out before completing a sale and how to identify problem pages quickly and easily.
     
    Finally, we’ll bring you simple but powerful and rarely used techniques for slicker user journeys that deliver real, measurable improvements in conversion.
  • Intelligent Fraud Management – Banking and Insurance
    Intelligent Fraud Management – Banking and Insurance
    Ritika Sehgal Director Pre-Sales Analytics and Alain Martens Analytics Solutions Consultant, TIBCO Software Recorded: Mar 19 2019 54 mins
    A perfect storm of legislation, market dynamics, and increasingly sophisticated fraud strategies require you to be proactive in detecting fraud quicker and more effectively.

    TIBCO’s Fraud Management Platform allows you to meet ever-increasing requirements faster than traditional in-house development, easier than off-the-shelf systems, and with more control, because you’re in charge of priorities, not a vendor.
    All this is achieved using a single engine that can combine traditional rules with newer predictive analytics models.
    This webinar will cover:

    - Why is a fraud management platform necessary
    - How to gain an understanding of the components of a fraud management platform
    - The benefits of implementing a fraud management platform
    - How TIBCO’s platform has helped other companies
  • Learn How to Seamlessly Connect Cloud and Hybrid Applications
    Learn How to Seamlessly Connect Cloud and Hybrid Applications
    Paul Varley, Sr. Product Marketing Manager Recorded: Mar 19 2019 17 mins
    TIBCO Cloud™ Integration makes it easy for anyone to integrate business applications. From developers, to IT specialists, to daily business operations participants, everyone is involved with integration. One of the newest additions to TIBCO Cloud Integration is TIBCO Scribe® Software capability.
  • Manufacturing Intelligence: Keep Your Processes Under Control
    Manufacturing Intelligence: Keep Your Processes Under Control
    Alessandro Chimera, Manufacturing Industry Expert, TIBCO Software Inc. , Danny Stout, Sr. Solutions Consultant, TIBCO Soft Recorded: Mar 19 2019 30 mins
    The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.

    Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.

    What You Will Learn:

    -Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
    -How multi-variate statistical process control can help to detect deviations from a baseline
    -How to monitor in real time the OEE and produce a 360 view of your factory

    The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
  • Emotionally Intelligent Sales Cultures
    Emotionally Intelligent Sales Cultures
    Colleen Stanley, The Emotional Intelligence For Sales Expert Recorded: Mar 18 2019 43 mins
    In today's hyper-competitive markets, sales people are under a lot of pressure. A sales person must not only sell a solution to a client, they must partner with the client to create the solution. This requires the ability to build trust with prospects and customers quickly. This level of partnership, co-creation, is not possible without the ability to engage people on both a rational and emotional level. Emotional intelligence is the competitive tool for sales people.

    Colleen Stanley shares thought provoking and practical tips for incorporating emotional intelligence skills into your sales process. Learn how soft skills produce hard sales results.
    Learning Objectives:
    Understand the art and neuroscience of influence, sales and sales leadership.
    Discover why salespeople—and sales managers---default to fight or flight responses during difficult conversations.
    Learn the power of emotional self-awareness, the mega soft skill. Know thyself before you can know others.
    Discover how and why empathy builds trust and relationships. Leverage the power of truly ‘walking a mile’ in another person’s shoes.
    Gain insights on the importance of delayed gratification in building powerful selling skills and sales teams.
  • Preventing Magecart—stopping the exfiltration of sensitive data from the browser
    Preventing Magecart—stopping the exfiltration of sensitive data from the browser
    Andy Wyatt, Sr. Product Marketing Manager, Instart Recorded: Mar 14 2019 38 mins
    Regardless of how Magecart infects your website, preventing your customers' credit card numbers from being skimmed is the only way to actually protect your website and your customers.

    Looking at Magecart through the lens of E-Commerce, in this webinar you will learn:
    - What the Magecart vector of attack is and how it is notably different than traditional breaches
    - How this vulnerability is impossible to solve with the current security tools and infrastructure
    - Why preventing data exfiltration from the browser is the only way to fully protect yourself from Magecart
  • Why you need a performance budget for third-party tags
    Why you need a performance budget for third-party tags
    Andy Wyatt, Sr. Product Marketing Manager, Instart Recorded: Mar 14 2019 37 mins
    How do you create and implement a performance budget for third-party tags in e-commerce?

    Over half of the content on most modern websites now originates from third-party services. This increased reliance on third-parties means the performance, reliability, and experience of a website is very dependent on the performance of its third-party services.

    Managing, monitoring, and ensuring the performance and reliability of these services has become an immense challenge in e-commerce. Since multiple teams within your organization can add new third-party services - and these third-party services exist outside of your dedicated monitoring and control systems - it's crucial you keep a close eye on it.

    During the webinar, you’ll learn:

    - Why a performance budget can improve the reliability and performance of your e-commerce site
    - How to gather data on the performance of your third-party tags
    - How to add new tags or audit your existing tags in a consistent manner
  • How to Identify and Leverage Win Themes™ for Every Prospect Call
    How to Identify and Leverage Win Themes™ for Every Prospect Call
    Lisa Magnuson, The Landing 7-Figure Deals Expert Recorded: Mar 14 2019 35 mins
    If you want to improve the customer experience and their receptivity to your messages, then you need to know about Win Themes™. Accelerate your sales by staying in the conversation sweet spot thereby moving the prospect through the sales cycle without stalls.

    You will learn:

    1. What are Win Themes™?

    2. Why are Win Themes™ so powerful for customer interactions?

    3. When to use Win Themes™?

    4. What results can you expect with Win Themes™??
  • Data Virtualization for the Energy Industry
    Data Virtualization for the Energy Industry
    Stephen Archut, Sr. Product Marketing Manager, TIBCO Data Virtualization Phil Unger, CEO, Cadeon Niaz Tadayyon, M.Eng, CBIP Recorded: Mar 14 2019 32 mins
    Within the energy industry, Exploration, Production, Refining, and Marketing each present unique business challenges. Analyzing the disparate data created and used upstream, downstream, and beyond poses unique IT challenges. With siloed data assets forming an often-untapped reservoir of business opportunity and insight, energy companies who successfully leverage them can gain a significant competitive advantage.

    Watch this joint webinar with TIBCO and Cadeon, a data and business analytics expert in the Oil & Gas, Utilities and Mining industries to learn about:

    •How to federate, abstract, and simplify data using TIBCO Data Virtualization for faster analytic insights
    •How to overcome data and analytic challenges to gain tangible business benefits
    •How to do this with all your data, no matter where it resides — upstream, downstream or anywhere across the globe.
  • 2019 Top 10 Business Intelligence Trends
    2019 Top 10 Business Intelligence Trends
    Andrew Beers, Andy Cotgreave, Ellie Fields, Stephanie Richardson Recorded: Mar 14 2019 61 mins
    Keeping up with the rapid pace of change in the Business Intelligence ecosystem gets more challenging every year. We interviewed a variety of customers, Tableau staff, and experts to identify 10 influential Business Intelligence trends.

    This 60-minute webinar will give you a high-level overview of all 10 trends including artificial intelligence (AI), natural language processing (NLP), data ethics, and more.
  • Hear from the Winners: AccessData
    Hear from the Winners: AccessData
    Val-Pierre Genton, Jessica Carter Recorded: Mar 13 2019 45 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's VP of Product Marketing Val-Pierre Genton as he sits down with Jessica Carter, Sr. Director, North American Marketing at AccessData, to learn about her team's success. You'll walk away with insights into AccessData's webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.
  • Hear from the Winners: Commvault and the International Association of Women
    Hear from the Winners: Commvault and the International Association of Women
    Natalie Cerri, Gael Schmid, Elizabeth Fernandez Cuervo Recorded: Mar 13 2019 39 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's Natalie Cerri as she sits down with Gael Schmid, Digital Marketing Manager EMEA at Commvault, and Elizabeth Fernandez Cuervo, Senior Marketing Manager at The International Association of Women, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
  • A Modern Digital Data Architecture: Best Practices for Adoption
    A Modern Digital Data Architecture: Best Practices for Adoption
    Alex Gurevich, DXC Technology’s Analytics CTO for the Americas & Clark Bradley, Solutions Engineer at Zaloni Recorded: Mar 13 2019 61 mins
    Organizations that put analytics and artificial intelligence (AI) at the core of their transformation strategy will survive and thrive in the age of digital disruption. To achieve this, a holistic, modern data architecture and a rock-solid information supply chain are critical for success.

    Organizations can deliver timely, self-service, democratized data access and analytical insights at enterprise scale by leveraging the innovation design principles of data lakes, scalable and elastic cloud infrastructures, and automated information pipelines. However, many find that these architectures are complex to create, deploy and operate — often resulting in poor performance, unnecessary expense and underutilized assets for the do-it-yourselfers. Transitioning to such architectures from legacy paradigms carries additional difficulty and risk, especially in hybrid environments that can span multiple design patterns and cloud providers.

    In this webinar, Clark Bradley, Zaloni solutions engineer, and Alex Gurevich, DXC Technology’s Analytics chief technology officer for the Americas, will present solution designs and representative field-use cases for simplifying and accelerating adoption of a modern, digital data architecture.

    Topics to be discussed will include:
    - Best practices for migrating from a legacy to a modern data architecture
    - Deploying a data catalog in support of data lake architectures
    - Data lake architectures for hybrid and cloud environments
    - Protecting data assets and privacy without obstructing access
  • Hear from the Winners: All Star Company and Partner
    Hear from the Winners: All Star Company and Partner
    David Pitta, Deb Calvert, Hillary Baron, Stephanie Kubina Recorded: Mar 13 2019 41 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's CMO David Pitta as he sits down with Stephanie Kubina, Webinar Program Manager at Symantec, Deb Calvert, Founder of The Sales Experts Channel, and Hillary Baron, Program Manager at Cloud Security Alliance, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
  • Lessons Learned from an Enterprise-Scale Migration Project
    Lessons Learned from an Enterprise-Scale Migration Project
    Lars Muller, CRM Partners AG, TIBCO MVP Mar 25 2019 3:00 pm UTC 37 mins
    Data migration projects are growing more complex. With companies adopting more applications, especially cloud applications, and using more data sources than ever before, migrating just one system to the cloud can be a high-stakes, risky project. CRM Partners AG has a history of implementing successful migration projects, such as a recently completed project for a global manufacturer. Their methodology for data migration projects is designed to reduce the cost and risk they may encounter.

    Watch this webinar to learn:

    - The advantage of using the TIBCO Cloud™ Integration cloud-based (iPaaS) integration platform for your migration project vs. custom code
    - Key decisions you need to make at the outset of your project that will minimize risks
    - How to prepare your data for a successful migration
    - How to test and execute your migration to ensure a smooth launch
  • Blockchain: Flying the Friendly Skies
    Blockchain: Flying the Friendly Skies
    Nelson Petrack, CTO, TIBO Software Mar 26 2019 10:00 am UTC 36 mins
    According to the newest research released by SITA, Blockchain is fast emerging among airports and airlines as the priority technology for making the travel experience more efficient. The most commonly expected use of blockchain is for passenger identification, with 40% of airlines saying it would offer a major benefit, and more use cases around passenger experience and airport operations are emerging.

    Watch this webinar with TIBCO CTO Nelson Petrack presenting:

    -A new business model where the traveller is highly connected. Can a blockchain be used to streamline airport operations and improve the customer experience? Increase security?
    -How can blockchain play a role in passenger identity management? What about issues like privacy, GDPR, and blockchain’s immutable behaviour (meaning no deletes)?
    -What is the role of consensus in an enterprise/permission blockchain deployment? What are some examples?

    Learn more about Project Dovetail™ at https://www.tibco.com/resources/community/project-dovetail.
  • Réalisez enfin les promesses du Big Data grâce à la Data Virtualization
    Réalisez enfin les promesses du Big Data grâce à la Data Virtualization
    Sihem Merah, ingénieure avant-vente, Denodo & Rick van der Lans, analyste indépendant et expert Big Data & BI Mar 26 2019 10:00 am UTC 60 mins
    Selon le Gartner, deux tiers des projets big data des entreprises ne franchiront pas le stade du pilote et de l’expérimentation au cours des deux prochaines années, et finiront par être abandonnés. Et selon une étude de Capgemini, seulement 29% des projets big data en cours sont pleinement rentables… A l'évidence, ces entreprises n'ont pas envisagé la data virtualisation dans leur architecture.
    Denodo et Rick van der Lans - analyste indépendant et consultant de renommée internationale sur des sujets big data et BI - vous invitent à en discuter durant ce webinar. Nous développerons les bonnes pratiques à mettre en place pour réaliser les promesses du Big Data et détaillerons comment la Data Virtualization simplifie et sécurise les initiatives Big Data, vous garantissant ainsi de rejoindre ces entreprises “data-driven” ou “insight-driven” qui, selon une étude Forrester, seront celles qui connaîtront la croissance la plus remarquable.
  • Communicate So Virtual Teams Listen
    Communicate So Virtual Teams Listen
    Cynthia Spraggs Mar 26 2019 4:00 pm UTC 30 mins
    Break through the noise! Key communication tips from people who’ve making virtual teams productive for over decade – all over the world.
  • How to Prepare for Your HubSpot-CRM Integration Project
    How to Prepare for Your HubSpot-CRM Integration Project
    TIBCO Mar 26 2019 4:00 pm UTC 31 mins
    Any integration project can have gotchas, such as custom fields or duplicate records that can slow you down. Proper up-front planning can help you successfully manage the gotchas, reduce the time needed and achieve better results.

    In this presentation, integration experts from LyntonWeb discuss:

    - How to prepare for your HubSpot-Dynamics CRM integration project to get the results you want
    - How to apply this advice to other marketing automation-CRM integration projects, including Salesforce integrations
  • Throwing IoT in the Trash (literally)
    Throwing IoT in the Trash (literally)
    Shane Swiderek, Brett Orr, Peter Girgis, Gavin Adams Mar 26 2019 5:00 pm UTC 55 mins
    Innovative IoT solutions are solving real-world problems, with data serving communities in ways you would never expect. Who would have predicted the hidden insights and cost savings waiting to be uncovered in our trash? Well, Bigmate! This IoT solutions provider turns real-time sensor data into insights.

    Realizing the trash collection process was outdated and inefficient, Bigmate developed a system with IoT sensors providing location, temperature, and bin level monitoring to optimize trash pickup. Saving money, streamlining operations, and optimizing processes, IoT sensor data can help your business discover new ways to solve old problems.

    Join our interactive webinar panel with Bigmate and AWS to learn:

    -How city-wide IoT implementation is optimizing trash pickup
    -How to translate raw data into actionable insights for users
    -The ins and outs of Bigmate’s IoT platform


    Presented By:

    -Gavin Adams, Sr. Solutions Architect, IoT at Amazon Web Services
    -Peter Girgis, Chief Technology Officer, Bigmate
    -Brett Orr, General Manager, Bigmate
    -Shane Swiderek, Product Marketing Manager, TIBCO Jaspersoft
  • Branding and Positioning for Marketplace Leadership:Revenue Growth Series Part I
    Branding and Positioning for Marketplace Leadership:Revenue Growth Series Part I
    Christopher Ryan, The B2B Revenue Growth Expert Mar 26 2019 5:00 pm UTC 45 mins
    A clear, compelling and differentiated brand is a critical factor in the success of every market leader (company or individual). The right branding and positioning strategy can propel your growth and provide significant competitive advantage and the wrong branding strategy can make it more difficult to achieve revenue goals.

    In this event, part 1 of the revenue growth series, discover how to craft your messaging to accelerate revenue and command higher prices. Find out how to use artful branding to take yourself out of bidding wars and become the “obvious choice”. Understand how you can brand yourself both for today’s and future markets. Hear examples of companies that have been branding winners and losers (and the differences).

    We’ll cover the scenarios where you need a major brand overhaul and those where a branding tune-up is sufficient. You will understand why your brand promise is not just a clever slogan that your marketing department dreams up, but rather the foundation upon which your business is built. Last, but certainly not least, we will discuss how your branding and positioning can be used as a key asset to achieve profitable revenue and grow the value of your company.

    You will learn:
    1.Which branding elements contribute to greater revenue.
    2.How to successfully out-brand a larger competitor.
    3.The six major principles that separate great brands from mediocre brands.
    What you can start doing today - to get your branding and positioning on track.
  • Global Supply Chain Risk Report: Insights and Findings from Q4 2018
    Global Supply Chain Risk Report: Insights and Findings from Q4 2018
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Mar 27 2019 12:00 pm UTC 45 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q4 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 200,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q4 2018 report, published in March 2019. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q4 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter

    Presented by Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
  • How Legacy Retailers Can Beat Young Upstarts at Their Own Game
    How Legacy Retailers Can Beat Young Upstarts at Their Own Game
    Jasmine Glasheen, Contributing Editor at RetailWire and Content Lead at Retail Minded Mar 27 2019 4:00 pm UTC 45 mins
    Maybe it’s their large amount of customer data, or their storefronts as a source of gathering data.

    Retail is the industry that never sleeps and in the past decade, many legacy retailers have fallen by the wayside in favor of stores with fresh retail concepts: Claire’s has been replaced by BaubleBar, Sears has given way to Amazon, Bon-Ton has given way to HauteLook, and so on. The reality of the current market is that some of these young upstarts understand something that many legacy retailers realizetoo late: advanced personalization initiatives are necessary to stay in the game. It isn’t a coincidence that 45 percent of retailers will use artificial intelligence to improve their operation in 2019. However, simply investing in AI isn’t enough… you need to know how to use it.

    This webinar will answer the following questions:

    • What will customers expect from retailers in 2019?

    • How are new retailers redefining the game?

    • Which legacy retailers have successfully evolved to meet customer demand?

    • What advantages do legacy retailers have, and how can they leverage those advantages to compete?

    • What are retailers’ top challenges to scaling personalization initiatives?

    • How will master data management (MDM) empower retailers in the years to come?
  • Sales Management: Fireside Chat - You Are Managing Salespeople - Now What?
    Sales Management: Fireside Chat - You Are Managing Salespeople - Now What?
    Steven Rosen Mar 27 2019 4:00 pm UTC 46 mins
    Join sales management expert Steven Rosen and his guest sales management expert Suzanne Paling for an exciting “Fireside Chat.”

    In this episode, they will share their insights on what sales leaders who are ill-prepared to lead the sales organization must do to achieve their company’s objectives.

    No PowerPoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories that will help you crush your sales numbers.

    Steven and Suzanne will answer these questions and share their insights into how to step up and lead the sales team.

    You will learn:

    - What is the role of the sales manager?
    - How can you ensure you are leading your sales team to achieve the objectives?
    - What are the biggest mistakes new sales managers make?
  • Outpace Your Rivals with an Insights-driven Culture
    Outpace Your Rivals with an Insights-driven Culture
    Boris Evelson, VP - Principal Analyst at Forrester & Andrew Yeung, Sr Dir PMM Mar 27 2019 5:00 pm UTC 60 mins
    The pace of innovation in analytics has hit breakneck speed. Technologies like AI, natural language processing, and voice-driven analytics make it easy for insights-driven businesses to harness insights from data to operate smarter and faster in a fast-moving competitive environment. Turning these data-driven insights into action fuel an organization’s intelligence to improve customer experience, streamline operations and drive growth. And the payoff is immense. According to Forrester Research, insights-driven businesses grow on average 30% year-over-year, seven to ten times faster than the global economy1.

    Join ThoughtSpot and guest speaker, Forrester Research VP and Principal Analyst Boris Evelson to learn how to transform your organization into an insights-driven business by letting business users uncover actionable insights in a whole new way using search and AI.
  • A Governed Self-Service Data Platform Accelerates Insights
    A Governed Self-Service Data Platform Accelerates Insights
    Ryan Peterson, Global Technology Segment Lead at AWS & Scott Gidley, Vice President of Product at Zaloni Mar 27 2019 6:00 pm UTC 58 mins
    Today's enterprises need a faster way to get to business insights. That means broader access to high-value analytics data to support a wide array of use cases. Moving data repositories to the cloud is a natural step. Companies need to create a modern, scalable infrastructure for that data. At the same time, controls must be in place to safeguard data privacy and comply with regulatory requirements.

    In this webinar, Zaloni will share its experience and best practices for creating flexible, responsive, and cost-effective data lakes for advanced analytics that leverage Amazon Web Services (AWS). Zaloni’s reference solution architecture for a data lake on AWS is governed, scalable, and incorporates the self-service Zaloni Data Platform (ZDP).

    Join our webinar to learn how to:
    - Create a flexible and responsive data platform at minimal operational cost.
    - Use a self-service data catalog to identify enterprise-wide actionable insights.
    - Empower your users to immediately discover and provision the data they need.
  • Smart City Solutions: Futuristic or Feasible?
    Smart City Solutions: Futuristic or Feasible?
    Ritika Sehgal Director PreSales Analytics and Ashwin Datla Senior Solution Consultant TIBCO Software Mar 28 2019 10:00 am UTC 29 mins
    How does a modern city transform into a smart city? A city that would like to function as an integrated orchestration of people, processes, services, organizations and technologies to enhance living conditions has some challenges.

    What’s needed is an agile AI and machine learning-enabled ecosystem that can provide intelligent, connected and predictive services in healthcare, utilities, and/or transportation.

    Watch this short webinar on smart cities for real-life customer examples of how TIBCO’s Connected Intelligent solutions can help:

    - Make use of data sources for informed decision-making
    - Monitor and manage change through streaming analytics
    - Realize new revenue streams and engagement models for modern urban environments
  • Got CRM? Why you need marketing automation, too
    Got CRM? Why you need marketing automation, too
    Katie Jameson - Head of EMEA Marketing at Act-On Software Mar 28 2019 10:00 am UTC 60 mins
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.

    While marketing automation and CRM have different capabilities, when used together this dynamic duo forms a powerful sales and marketing tool.

    In this webinar, led by Katie Jameson, Head of Marketing at Act-On Software, you'll learn:

    1. What is a lead to revenue process?
    2. How to enable a lead to revenue process with the right technology
    3. How marketing automation and CRM systems compliment each other
    4. How to get the best out of both platforms.

    Katie will also share with you some top tips on how to get the most out of your marketing automation and successfully integrating it within your tech stack.

    Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

    Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Digital Transformation Next Steps, from the Analyst
    Digital Transformation Next Steps, from the Analyst
    Henry Peyret, Principal Analyst, Forrester Mar 28 2019 3:00 pm UTC 51 mins
    Today’s enterprises are now required to evolve into the next phase of their digital transformation journey. This next step is driven by value transformation—and integration plays an important role. During this thought leadership session, guest speaker, Forrester Principal Analyst, Henry Peyret, author of The Forrester Wave™: Strategic iPaaS And Hybrid Integration Platforms, Q1 2019, discusses what this evolving landscape looks like, its key drivers, and what enterprises should consider to be successful.

    Watch this webinar to learn more about:

    - Evolving from digital transformation to values transformation
    - The integration challenges and drivers in this transformation
    - Integration trends: iPaaS, strategic iPaaS, and API-led hybrid integration
    - What the next IT evolution looks like, and why you should care
    - How to design your next enterprise organization
    - Key recommendations
  • 5 Levels of Embedded BI Explained
    5 Levels of Embedded BI Explained
    Scott Anderson, Senior Solutions Consultant Shane Swiderek, Product Marketing Manager Mar 28 2019 4:00 pm UTC 58 mins
    Business applications are evolving from static operational data providers into interactive analytic applications that can enable better decision-making. Embedded BI is enabling product builders to introduce new sources of value to their applications. Choosing the right level for your application is a critical factor to your customers’ success and happiness.

    This webinar will describe and demo the five levels of embedded BI helping you determine which level or levels are most appropriate for you. It is designed to provide a framework for approaching and designing an engaging, competitive, and innovative analytic application.

    Topics Covered:

    •The 5 levels of Embedded BI through real world examples
    •Tips for identifying which level is best for your application
    •See sample product integrations and in-depth demos
    •Ask questions of experts who have integrated BI for other applications
  • Are We Prepared to Achieve Digital Transformation?
    Are We Prepared to Achieve Digital Transformation?
    Liz Miller - CMO Council, Patrick Quinlan - Convercent, Gene Holmquist - Insight, Alvin Lu - HashiCorp Mar 28 2019 5:00 pm UTC 75 mins
    Digital transformation is, for most executives and organizations, top of mind as we look to shift our people, processes and platforms to a more connected, efficient and effective ecosystem. For many brands, the reality is that transformation has not come at the behest of an internal quest for innovation but rather to keep up with a connected customer making new choices based on experiences and value delivery.

    But the quest for transformation has been rife with buzzwords, failed promises and more than a few platform investments that have only partially yielded results. Teams continue to be hampered by fractured operations and limited access to customer intelligence, and there is growing frustration that transformation initiatives may prove to be never-ending with no real payoff in sight.

    The call to action for business leaders focused on growth is to shake off the missteps of past transformation programs and embrace new strategies that empower employees to act. This also means entrusting teams with intelligence and insight into the customer, and better connect and align teams and partners across the customer engagement lifecycle, in order to deploy truly relevant and meaningful experiences. These experiences, according to today’s customer, must be personalized, relevant and must not violate the customer’s trust that the data they have provided the brands they love has not been misused or mismanaged.
  • Introducing TIBCO Data Virtualization 8
    Introducing TIBCO Data Virtualization 8
    Jason Tiret Sr. Product Manager TIBCO Data Virtualization, Stephen Archut Sr. Product Marketing Manager TIBCO Data Virtual Mar 28 2019 5:00 pm UTC 17 mins
    Ten times faster, TIBCO® Data Virtualization 8 sets the standard for big data scale data virtualization with unique and significant advancements in scalability, performance, and workload management.

    Watch this webinar to hear about the exciting new features in the upcoming release of TIBCO Data Virtualization. Learn about the new massively parallel processing engine (MPP) that enables big data scale workloads, federating queries across data lakes, data marts, and your enterprise data warehouse. Other exciting new features include granular workload management, new data adapters, and developer productivity enhancements for ease of use.
  • Best Practices for Research Sample
    Best Practices for Research Sample
    Aleksandra Polovina, Head of Brand Research @ Qualtrics Mar 28 2019 5:00 pm UTC 41 mins
    It’s easier than ever to reach people, but are you reaching the right people? Join us as Aleksandra Polovina discusses what research sample is, how it is sourced, and why it is so important. Also learn best practices for optimizing your survey experience, incentives, and sampling.

    What you will learn from this Webinar
    * What is research sample and how is it sourced?
    * Best practices for data quality, including sourcing, incentives, and survey flow
    * Overcoming sampling pitfalls for brand trackers
    * Your 3 options for sourcing respondents
  • A Guide For US Retailers And Brands Shipping To Europe
    A Guide For US Retailers And Brands Shipping To Europe
    MetaPack Mar 28 2019 6:00 pm UTC 60 mins
    For U.S. retailers and brands looking to expand globally and grow their revenue, the European market is attractive. Entering and expanding in Europe is challenging, but with the right guidance and preparation, it can be both achievable and lucrative. Cross-border retailers who can provide a superior delivery experience will be able to succeed in building customer loyalty and benefit from consumers with an appetite for e-commerce.

    In this webinar we’ll look at MetaPack’S upcoming whitepaper, which provides insight into the European market, highlighting the complexities and offering guidance for U.S. retailers and brands.

    This is a must-attend webinar for retailers and brands interested in their cross-delivery strategy.
  • Machine Learning & Analytics
    Machine Learning & Analytics
    Thomas Niewel, Technical Sales Director bei Denodo Mar 29 2019 10:00 am UTC 30 mins
    Advanced Data Science Techniken, wie das „Machine Learning“, haben sich als äußerst nützliche Methode erwiesen, um aus bestehenden Daten wertvolle Erkenntnisse zu gewinnen.


    Plattformen wie Spark und komplexe Libraries für R, Python und Scala ermöglichen es Data Scientists, erweiterte Techniken zum Gewinnen von Erkenntnissen aus den zugrundeliegenden Daten zu nutzen.


    In der Vergangenheit haben Data Scientists einen großen Teil ihrer Zeit dafür aufgewendet, nach relevanten Daten zu suchen und diese dann in ein nutzbares Format zu konvertieren. Die Datenvirtualisierung erlaubt es diesen Zeitaufwand deutlich zu reduzieren und ermöglicht ein agiles und effizientes Vorgehen.


    Nehmen Sie an diesem Webinar teil und lernen Sie:

    - Wie die Datenvirtualisierung die Datenbeschaffung und -aufbereitung beschleunigt
    - Wie gängige Tools aus dem Data Science Umfeld (Spark, Python, Zeppelin, Jupyter, etc.) mit Denodo integriert werden können.
    - Wie Sie die Denodo-Plattform mit großen Datenmengen effizient nutzen können.
  • Connected Intelligence for AI and ML - Smart Energy
    Connected Intelligence for AI and ML - Smart Energy
    Michael O'Connell, Chief Analytics Officer - TIBCO Software, Inc. Hosted by: Bill Vorhies, Editorial Director - Data Science Apr 2 2019 9:00 am UTC 61 mins
    TIBCO Connected Intelligence solutions connect data, systems, processes, and people—and it delivers predictive analytics, AI, and data visualizations for all aspects of asset management, customer information, distribution, forecasting, production, and supply chain.

    Wouldn’t it be great if you had a one-stop-shop, a single platform to connect data, systems, processes, and people? What if this solution could also incorporate predictive analytics, data visualization, and analytic actions for applications such as asset management, customer engagement, risk investigation, and supply chain management?

    We’ve got you covered!

    Watch this webinar hosted by Data Science Central to learn how the TIBCO® Connected Intelligence portfolio helps you:

    Reduce costs and downtime
    Increase output, and
    Improve customer retention

    With TIBCO Connected Intelligence you can easily construct and embed visual analysis and machine learning models into business processes—and even into field equipment—for responsive batch and on-demand software action.
  • Blockchain: A framework for the secure exchange of digital assets
    Blockchain: A framework for the secure exchange of digital assets
    IBC365 | IBM Aspera Apr 2 2019 3:00 pm UTC 60 mins
    Content professionals are migrating production, ingest, storage, and delivery workflows to hybrid and multicloud environments; as these footprints grow, the workloads become increasingly distributed. In this new paradigm, digital assets will often traverse multiple hosted IT solutions, raising new questions about trust and security that each industry must address.

    In this webinar, learn how blockchain can integrate with high-speed data transfer and other cloud-based services to build a shared network for the secure tracking of the digital asset lifecycle. Key use cases for discussion include:
    - Definition of trusted business networks
    - Unique encryption and secure key exchange
    - Forensic asset tracking
    - Execution of commercial and legal terms
  • Guidelines for Metadata Injection
    Guidelines for Metadata Injection
    Mark Monroe, Solution Architect Apr 2 2019 4:00 pm UTC 60 mins
    This webinar covers some best practices for using template-driven designs and navigating and operating levels of Metadata Injection. We’ll go over examples of how to build the data-driven rule Extract/Transform/Load (ETL) transformation, making it flexible so that it can be added to, changed, or removed without adding development cycles.

    We’ll also cover some tips on building the metadata layer that Pentaho Interactive Reports uses, along with a few recommendations to consider while in the design phase.