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  • How to Handle Your Sales Team’s Objections on Lead Quality How to Handle Your Sales Team’s Objections on Lead Quality Adam Hutchinson, Demand Generation Marketing Manager, Socedo Recorded: Oct 25 2016 48 mins
    We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality.

    The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we:
    •Handle objections from Sales on lead quantity and quality
    •Define the hand-off point from Marketing to Sales
    •Utilize different tactics to deliver more leads faster to our sales team
    •Select KPIs to make sure that lead quality is on-par from different lead sources
  • How to use AI in designing the customer experience How to use AI in designing the customer experience Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Oct 25 2016 61 mins
    Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.

    It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.

    Join us for this hour long deep dive into using AI and machine learning to design the customer experience.

    After this webinar you'll:

    * Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
    * Hear valuable tips on improving your customer engagement now
    * Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.

    * Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    * Robert Hoffer, founder, Smarter Child
    * Nick Edwards, CEO, Boomtrain
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Boomtrain
  • The Essential Pieces of Your 2017 Demand Generation Plan The Essential Pieces of Your 2017 Demand Generation Plan Robert Pease Recorded: Oct 25 2016 60 mins
    Converting valuable Leads into customers is the name of the game in B2B marketing. As we’ve already reached the last quarter of 2016, now is the time to think about your 2017 marketing plan and where you want to invest. In this webinar, learn about the key areas to consider in your 2017 to turn more prsopects into customers, including:

    -The most effective channels modern marketers are using
    -How to implement emerging strategies, including social demand generation and account-based marketing
    -Utilizing new data sources to personalize your outreach with prospects
    -The most important metrics to track
    -How to do a post-mortem on your 2016 marketing activities to identify key areas of focus for 2017
  • "Predictable Prospecting" Part 2 - Engaging at the Right Time and Place "Predictable Prospecting" Part 2 - Engaging at the Right Time and Place Marylou Tyler - Author of "Predictable Prospecting" Recorded: Oct 21 2016 51 mins
    Now that you have determined what you need to identify the right audience, how do we reach out to them? Marylou is bringing us through part 2 on reaching out at the right time, with the right message, in the right place.

    Some key takeaways from this session:
    -How to craft the right sales message
    -Using sequences to schedule more meetings
    -Identifying what a high-value prospect looks like

    Marylou has proven these methods time and time again, and lucky for us, she’s sharing her secrets! Get ahead of the game, and join the webinar to get the inside sales knowledge.
  • Data Center Colocation: Is it the Right Approach for the Enterprise? Data Center Colocation: Is it the Right Approach for the Enterprise? Kelly Morgan - 451 Research, Jim Leach- RagingWire, Bill VanCuren- NCR Recorded: Oct 21 2016 36 mins
    Is Data Center Colocation the Right Approach for the Enterprise? A 451 Conversation with the CIO of NCR.

    Large enterprises have traditionally owned and operated their own data centers. But the capital and personnel requirements of owning and operating your own data centers as well as the strategic distraction, are causing many enterprises to consider replacing their data centers with a mix of colocation and cloud computing.

    In this webinar, Kelly Morgan, Vice President at 451 Research and one of the leading authorities on the economics and finances of the data center and hosting industries, will present the key considerations for enterprises as they evaluate colocation. Then, William VanCuren, Chief Information Officer at NCR, will join Kelly for a discussion on NCR’s hybrid cloud strategy, including their convergence of public cloud and colocation to support the enterprise
  • You Got the Lead, Now What?: How to Get a Lead to Take Action You Got the Lead, Now What?: How to Get a Lead to Take Action Ian Campbell, CEO, Mission Suite Recorded: Oct 20 2016 46 mins
    Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.

    Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
  • Getting Ready for Black Friday Getting Ready for Black Friday Jennifer Freedman, Client Marketing @ Movable Ink + John Landsman, Director of Strategy & Analysis @ eDataSource Recorded: Oct 20 2016 38 mins
    The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year.

    Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox?

    We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including:

    - Timing your campaign perfectly
    - Targeting based on your customers’ behavior
    - Advanced personalization techniques

    … and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!
  • B2B Lead Generation Strategies for 2017 and Beyond B2B Lead Generation Strategies for 2017 and Beyond Cooper Pickett, CEO - L&T Co. Recorded: Oct 20 2016 26 mins
    Lead generation is so old school...

    Learn some of the best tried and true tactics and how they combine with L&T's new school thinking on building business relationships online.

    In this webinar, you will learn:

    - How to make LinkedIn ads work for your company
    - How to develop a database of contacts that DON'T MIND and even ENJOY when you reach out to them
    - How to build relationships that benefit your bottom line
    - How to avoid old school tactics that people keep trying even though they simply don't work anymore
  • Gen 4 Attacks: Web Behavior Analytics to Protect Websites Gen 4 Attacks: Web Behavior Analytics to Protect Websites Eric Ogren, Senior Analyst at 451 Research, & Omri Iluz, CEO of PerimeterX Recorded: Oct 20 2016 58 mins
    Join Eric Ogren, Senior Security Analyst at 451 Research, and Omri Iluz, CEO of PerimeterX, as they discuss how your best defense against automated website attacks rests with an approach founded on analyzing the behavior of humans and bots. 451 Research has talked with organizations that have saved millions in fraudulent transactions after embracing a behavioral analysis approach to security.

    Sophisticated attackers are commercially motivated, using automated attacks to inflict damage. By abusing encoded business logic, they utilize real browsers to take over accounts, perform fraudulent purchases and scrape intellectual property, without triggering traditional security mechanisms. Through advanced techniques of cloaking from the world of malware, they disguise their nefarious intentions. Signature-based bot detection and WAFs are blind to these new threats, leaving your organization’s website defenseless.

    In this webinar you will learn:

    •How bots have evolved from simple scripts to sophisticated Man-in-the-Browser attacks
    •How to protect against advanced modern attacks utilizing real-user browsers
    •How to detect malicious behavior with Web Behavior Analytics (WBA) technologies
    •Real-world attacks and how organizations use behavioral analysis to prevent them
    •How to future-proof your business and your infrastructure
  • Metrics that matter: Mastering mobile marketing KPIs Metrics that matter: Mastering mobile marketing KPIs Sheila Bhardwaj, Director of Account Management, TUNE Recorded: Oct 20 2016 60 mins
    In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).

    Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.

    By registering for this webinar you'll:

    * Learn the most widely used mobile marketing KPIs
    * Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
    * Know unique KPIs that can help demonstrate value even if not a mobile-first business
    * Get action items for your new KPI data geared toward moving the needle for your business
    * See how your app stacks up against key industry benchmarks.

    * Gwen Murray, Mobile Marketing Lead, Staples
    * Sheila Bhardwaj, Director of Account Management, TUNE
    * Wendy Schuchart, Analyst, VentureBeat
  • Digital Transformation with Inbound: An Enterprise Guide Digital Transformation with Inbound: An Enterprise Guide Shellie Hutchens, Director of Marketing, Mediacurrent Recorded: Oct 20 2016 33 mins
    Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.

    A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.

    In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.

    Topics include:

    • Overcoming challenges to inbound marketing implementation
    • Considerations before implementation
    • Proving measurable ROI
    • Innovative ways to make sure your system works for your goals
  • Account-Based Content Marketing Hacks Account-Based Content Marketing Hacks Dayna Rothman, VP Brand, Content and Demand Generation, EverString Recorded: Oct 19 2016 62 mins
    ABM strategies require the coordination of a lot of moving parts.

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
  • Email marketing: How to achieve 300% ROI Email marketing: How to achieve 300% ROI Tommy Lamb, Director of Loyalty and Retention, Teleflora Recorded: Oct 19 2016 60 mins
    Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.

    So how do you get there?

    We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.

    In this webinar you'll learn to:
    * Personalize email marketing without making huge errors.
    * Avoid common marketing errors (wrong names and/or interests)
    * Increase open rate
    * Leverage data to target email personalization

    * Tommy Lamb, Director of Loyalty and Retention, Teleflora
    * Traci Inglis, CMO, Just Fab
    * Chris Bernarbe, Sr. Marketing Manager, JetSuite
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this executive session today.

    Sponsored by Emarsys
  • Optimizing customer journeys with the American Automobile Association (AAA) Optimizing customer journeys with the American Automobile Association (AAA) Terry Chegwin, AAA & Andrew Smith, BlueVenn Recorded: Oct 18 2016 40 mins
    Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management.

    Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA) as they discuss strategies for utilizing the BlueVenn Customer Journey and Analytics platform to accelerate its marketing capability. Using the BlueVenn Closed-Loop marketing methodology, Terry will talk about how AAA can deploy sequences of strategies, combining its, mobile, digital and offline channels.

    You will learn:

    •The fundamentals of the BlueVenn closed-loop marketing methodology
    •The importance of a Single Customer View for AAA
    •How AAA can build and coordinate complex, multi-tiered campaigns
    •How AAA look to move their members through customer journeys based on their behavior
  • Cloud Integration Hub Product Demo Cloud Integration Hub Product Demo Cloud Integration Hub product specialists Recorded: Oct 13 2016 35 mins
    See Informatica Cloud Integration Hub in action. This is a recording of a product demo so that you can better understand how Cloud Integration Hub works and how it’s modern publish/subscribe hub for data can simplify complex cloud and hybrid data integrations. Better organize your cloud data integration, save time and costs, and improve data governance with Informatica’s Integration Hub in the cloud. Cloud Integration Hub is available today as a service in Informatica Cloud.
  • Facebook Marketing Strategies Facebook Marketing Strategies Catherine Schutten, Sr. Marketing Manager Recorded: Oct 13 2016 49 mins
    Drive sales and reach customers interested in products and services you offer with the Facebook marketing strategies covered in this webinar.

    Marketing your business on Facebook is an incredibly efficient way to reach customers.

    With a few Facebook marketing strategies, you can reach local people interested in your business and increase sales.

    This 45-minute free webinar will cover:

    ✔ Creating a Facebook Page that attracts customers
    ✔ Marketing your business to new audiences on Facebook
    ✔ Ads that drive sales

    Register today for this webinar and start using the social media network to reach more local customers.
  • Supporting Modern Applications: Data Management for Speed & Scale Supporting Modern Applications: Data Management for Speed & Scale Hitachi Data Systems, Aerospike, and RedPoint Recorded: Oct 13 2016 66 mins
    Today, more than ever, businesses rely on data to deliver a competitive edge. From startups to Fortune 100 companies, success means increasing efficiency, agility and innovation through better collaboration, visibility and performance. However, as business applications continue to grow more sophisticated, so does the challenge of supporting them.
  • Revolutionising buyer journeys, one interaction at a time Revolutionising buyer journeys, one interaction at a time Jon Dome, Manager Customer Roadmap, Harte Hanks and Alex Gill, Senior Director, Harte Hanks Recorded: Oct 13 2016 36 mins
    This webinar outlines breakthrough approaches B2B marketers can take to drive revenue through optimising the buyer journey, based on understanding buyers, the buying steps they take and the outcomes they are aiming for. We’ll look at how to understand the new digitally driven buying process including cues that buyers exhibit during different journey phases, the ‘buying’ jobs they perform through the process, the outcomes they are seeking and the interactions that happen. Then we’ll explore ways to design and deliver brilliant marketing solutions where every interaction is tailored to buyers’ needs, with special focus on those buying outcomes that are under-served.

    Intelligent management of the buyer journey is a vital component of strategies to drive better revenue and growth. This webinar will give you what you need to accelerate your efforts.

    You will learn:
    • How to understand buyers and their buyer journeys
    • How to take a step back from your current efforts to evaluate your audience and work out how to serve them better
    • How to improve the buyer journey and customer lifecycle
    • How to identify and act on buyers’ digital cues
    • The pillars of marketing success, and how to deploy them
  • Insurers & GDPR: Thinking beyond compliance, turn your obligation to opportunity Insurers & GDPR: Thinking beyond compliance, turn your obligation to opportunity Andrew Joss, Head of Industry Consulting – Financial Services, Informatica & Steve Parry, Executive Vice President, Entity Recorded: Oct 13 2016 57 mins
    From 25 May 2018, the EU General Data Protection Regulation (GDPR) will affect every organisation that processes EU residents’ personally identifiable information (PII). Non-compliance with GDPR could be catastrophic – in terms of fines and reputational damage - however, non-compliance could also mean a significant loss of competitive advantage.

    This webinar explores the strategic impact GDPR will have across insurance organisations and their data landscapes. In reality, GDPR is a clarion call for treating data as a strategic asset – and affects all of us, regardless of whether you are a Chief Data Officer, Head of Risk/Legal or a CMO.

    Join this webinar and learn:
    - The data challenge GDPR poses to Insurers, and what compliance means to you and your organisation
    - How to treat Personally Identifiable Information (PII) as a strategic asset, and use it to create foundations for success across your organisation
    - How to address the GDPR compliance challenge, and turn it into competitive advantage
  • Driving change across Lloyds Bank through collaborative dashboards Driving change across Lloyds Bank through collaborative dashboards Harmeen Birk, Director; Hristiyan Nedkov, Business Analyst, Tableau Recorded: Oct 13 2016 20 mins
    The world of commercial banking moves swiftly. B2B clients have complex needs and offer great opportunity for banks who can move fast, resolve queries quickly and provide a premium service. If relationship managers aren’t anticipating and responding to their client’s every need then business can easily be taken elsewhere. However, with hundreds of clients to manage at once, it is often impossible to keep them all happy.

    For one of the largest commercial banks in the UK, Tableau provided the perfect solution to create client dashboards to help relationship managers, product partners, and service and operational staff to all easily access and take action on client feedback, review product opportunities and keep up to date with client industry news.
  • Digital Killed The IVR Star Digital Killed The IVR Star Steve Flanagan & Martin Bird Recorded: Oct 13 2016 41 mins
    Everyone is talking about a shift to digital, with mobile web and app capabilities offering simple, accessible services to customers whilst providing companies with opportunities to reduce support in contact centres. 24hr availability, no wait times, low cost to serve - what’s not to like? But can you really shift complex enquiries or support requests to these channels? And when you can’t manage something here what happens?
    Customers turn to the phone, or more accurately they reach the IVR, the gateway to the contact center. The IVR has in many cases become the poor relation, being ignored by most and dead to others (this demise is taking a long time right?). But in an age where customer experience is the differentiator, can you really afford to ignore the beginning of the call experience? Investment in IVR solutions may not be as easy to sell as glamorous digital transformation projects, so you may have to make the best of what you’ve got.
    The IVR accounts for 27% of overall call experience but only 7% of organizations invest in IVR to deliver a better experience.
    In this webinar we will remind you of all the reasons to love your IVR again, and show you how to pay it, and the customers who use it, the utmost attention.
  • Introducing eIDAS - Creating a Digital Single Market for Cross-Border Business Introducing eIDAS - Creating a Digital Single Market for Cross-Border Business Richard Oliphant, EMEA General Counsel at DocuSign Recorded: Oct 13 2016 44 mins
    For over a decade, UK companies have been challenged by EU laws and regulations to keep up with the pace of an evolving and increasing digital business environment. This is especially true outside the UK, where regulations are more stringent.

    Recognising these challenges, the European Commission created a new EU-wide regulation, eIDAS (electronic identification and trust services for electronic transactions in the internal market), effective 1st July 2016, that opens the door for businesses operating across borders to realise the speed, transparency, security and financial benefit of digital services with a simplified and standardised approach to electronic signature.

    Hear from Richard Oliphant, EMEA General Counsel at DocuSign, as he explains how businesses with operations or partners on the continent can best capitalise on this new opportunity and what the new regulation means for cross-border business in the UK and Europe.
  • Marketing Agencies: How that next campaign can (and must!) deliver more Marketing Agencies: How that next campaign can (and must!) deliver more Robert Gorby, Senior Director Language Cloud, SDL and Darryll Bayes, Associate Director of Marketing, The Church Agency Oct 26 2016 2:30 pm UTC 45 mins
    Near enough, is no longer good enough.

    The survival of the external agency is now determined not by creative originality, but by creative effectiveness.

    In a digital age in which the client marketing team is under extreme pressure to continuously shift the dial on acquisition and conversion rates, and have the analytics in real-time, the margin between success and failure can come down to a couple of percent in campaign effectiveness.

    In this webinar in partnership with B2B Marketing and The Church Agency, we’ll discuss:

    • The reality faced by marketing agencies to deliver effective global campaigns that speak locally
    • How to handle the balance of effective campaigns that resonate vs. cost vs. operational efficiency
    • How to handle the localization process and who owns responsibility: Agency vs. Client
    • The key questions you should be asking about localization & campaign results that can be achieved through great localization.
  • Addressing Manufacturing Business Challenges with Total Customer Centricity Addressing Manufacturing Business Challenges with Total Customer Centricity Suresh Babu Balasubramanian, Consulting Partner, Wipro & Hamaad Chippa, Director of Manufacturing & Retail, Informatica Oct 26 2016 4:00 pm UTC 60 mins
    Industry analysts believe that “eighty-nine percent of companies plan to compete primarily on the basis of the customer experience.” To fulfill this vision in the manufacturing industry, the role of master data management (MDM) has been strategically evolving. Now, in addition to traditional uses, MDM is helping manufacturers tackle an array of business challenges like cross-sell and upsell, vendor management, or targeted marketing campaigns. Early adopters have seen significant business advantages by using MDM to build a 360-degree view of customers across products, regions and lines of business. In fact, with a next-generation view of customers and the products they own, one $60 billion manufacturing company improved cross-sell and upsell success by five percent.

    In this webinar, Suresh Babu Balasubramanian from Wipro and Hamaad Chippa of Informatica will discuss how great customer data can help tackle some of the major strategic and operational business challenges manufacturers face. Our conversation will focus on:

    • Industry trends impacting the customer experience and need for a 360-degree view of customers
    • An overview of key Total Customer Centricity solution capabilities and value-add
    • Business benefits of improved customer information
    • A customer success story
  • How to Load Test for your Mobile Peak How to Load Test for your Mobile Peak Tom Chavez, SOASTA CloudTest Product Manager | Mike Ostenberg, SOASTA Director of Solutions Engineering Oct 26 2016 6:00 pm UTC 60 mins
    Is your mobile website ready for load? Can your mobile app's back-end scale to service peak demand?

    Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

    Join us at this webinar to learn:
    • The different types of mobile traffic generated by browsing and apps
    • How to load test your mobile web site for mobile browsers
    • Why mobile apps need load testing, too, and how to create tests

    Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
  • Funnel Vision: How to Improve your Digital Marketing Efforts Funnel Vision: How to Improve your Digital Marketing Efforts Sarah Vizard (MW), Alan Fitzgerald (Head Market Specialist, AdRoll) & Éadaoin Murphy (Senior Manager, HubSpot EMEA) Oct 27 2016 2:00 pm UTC 75 mins
    Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?

    In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:

    Define the inbound marketing and sales funnel

    Create effective ads to support your retargeting efforts

    Identify where in the inbound methodology various forms of ads are most effective
  • Proactive Strategies for Finding and Fixing Performance Issues Proactive Strategies for Finding and Fixing Performance Issues Ryan Vila, SOASTA System Engineer | Nicolas Smotek, Deckers Digital Technology Manager Oct 27 2016 5:00 pm UTC 60 mins
    Most organizations have internal processes to address performance problems, but they are typically reactive—occurring only after online performance has already been degraded. Relying on a defensive strategy to address performance problems can negatively impact end-users and revenue before you’re able to identify and solve the issue.

    This web seminar will explain how to customize performance practices to build proactive internal testing processes. These methods will help you detect and solve performance problems before they make it into production and cost you money and customers.

    You will learn how to:
    - Customize your test processes using the latest performance tools
    - Get ahead of issues with real-user and synthetic monitoring
    - Prevent negative user experiences that impact the bottom line
    - Solve performance issues proactively, before they become problems for your users
  • BotBeat: The state of chatbots -How to win BotBeat: The state of chatbots -How to win Veronica Belmont, Product Manager, Growbot Oct 27 2016 5:00 pm UTC 60 mins
    Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?

    Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.

    From this webinar, attendees will learn to:

    * Identify and harness competitive advantage
    * Understand the bot landscape and the opportunities it presents
    * Build your own bot on a budget

    * Veronica Belmont, Product Manager, Growbot
    * Stewart Rogers, Director of Marketing Technology
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
  • Local Search Secrets: SEO Ranking Factors that Matter Most Local Search Secrets: SEO Ranking Factors that Matter Most Andrew Shotland Oct 27 2016 6:00 pm UTC 60 mins
    How can small business show up in local search results? Andrew Shotland of Local SEO Guide will walk you through the results of one of the largest-ever statistical studies of the local search ranking factors. Learn which tactics really matter, so you know how you and your team should spend your resources.
  • Mobile Strategy: The Benefits of Using an Integrated Solution Mobile Strategy: The Benefits of Using an Integrated Solution Chris Marsh, Research Director at 451; Emil Stoychev Progress, Product Manager at Progress Digital Factory for Mobile Oct 27 2016 7:00 pm UTC 60 mins
    Companies have struggled to find their feet when it comes to combining technology, people and workflow in their mobile application development strategies. All too often fragmented technologies have impeded progress. As technologies mature however and mobile (as distinct from pure web development) becomes better understood, there is light at the end of the tunnel. In particular integration across the lifecycle is delivering significant productivity gains for developers and business stakeholders that makes moving from handfuls of apps to a scaled mobile app strategy more of a reality.
  • "Predictable Prospecting" Part 3 - People, Process, and Technology "Predictable Prospecting" Part 3 - People, Process, and Technology Marylou Tyler - Author of "Predictable Prospecting" Oct 28 2016 4:00 pm UTC 75 mins
    Marylou Tyler believes in the power of 3. Whether it’s in your sales methodology, your day-to-day habits, or even this webinar series. Save your seat for Part 3 where she will go through her optimization framework.

    The 3 key themes for this session are:
    -Finding the right people for the right seats
    -Measuring and optimizing your sales process
    -Leveraging the right sales tools

    Registering for the webinar will not only save your spot, but you’ll get access to templates and resources you can start using right away. There isn’t a part 4, so this is your last chance to get the inside secrets from Marylou. See you soon!
  • Next-Generation End-to-End MDM Solution from Informatica Next-Generation End-to-End MDM Solution from Informatica Ben Rund, Prash Chandramohan Nov 1 2016 3:00 pm UTC 30 mins
    Creating the ultimate master record with a 360-degree view just got re-mastered. Join us as we talk about Informatica MDM – a true multi-domain MDM solution, available both on-premise and in the cloud.

    Take a look “under the hood” as we share the freshest updates for our data quality, data integration, and business process management workflow integrations with Informatica MDM. Learn how to improve your customer and business profiles with our Contact Validation Data-as-a-Service powered by Dun & Bradstreet, which helps you fill in the missing information you need, for accurate records you can swear by.

    Join us for a live webinar to tour what’s new in Informatica MDM:

    •See the latest features and functionalities available in our flagship MDM solution

    •Explore the flexible and powerful user interface with rich new page layouts that make it easier to view, add and update business-critical data and relationships

    •Meet Entity 360, an intuitive UI platform for building business user focused rich interfaces such as Customer 360, Product 360, and Supplier 360

    Who is this webinar for?

    •Current Informatica MDM customers who want to know what’s latest from industry leader

    •MDM consultants, practitioners, and developers who want to stay on top of MDM advancements

    •You! Just browsing or researching MDM options? Perfect! Or maybe you’re MDM-curious? Awesome! This webinar will help you understand what Informatica MDM does, how it’s used, what’s possible, and whether or not it fits your business needs

    Ranked as a clear leader in top analyst reports, including Gartner MQ, Forrester Wave, and The Information Difference MDM Landscape, Informatica MDM has been awarded top scores for customer satisfaction, innovative technology, and market strength.

    Can’t attend the live webinar? Sign up today and we’ll send you the on-demand recording afterward.
  • Big Data Drives Big Efficiency Big Data Drives Big Efficiency Matt Aslett - 451 Research Director, Data Platforms and Analytics with Aali Masood, Senior Director, Oracle Nov 1 2016 4:30 pm UTC 60 mins
    Improving the efficiency of existing processes is critical for enterprises, and one of the first proof points of many big data projects. In the long-term enterprises may be looking for big data to generate revenue from new projects and applications, but proving the potential benefits by improving the efficiency of existing business processes – such as optimizing supply chains, or accelerating compliance – is a good place to start. Additionally, operating more efficiently at lower cost and with lower risk enables an organization to redirect budget towards driving growth.

    Join Oracle and 451 Research for a webinar exploring how to make this operational efficiency possible through a combination of data management, statistical analysis and visualization.
  • Build the Rocket for Your Journey Build the Rocket for Your Journey Eva Tsai, VP Marketing and Business Operations, vArmour Nov 1 2016 6:00 pm UTC 45 mins
    Eva Tsai will share her experience as a woman in tech charting a journey spanning multiple disciplines and excelling as a strategic business leader, her thoughts on the challenges women are facing, both in entering and advancing in their careers, and what her recommendations are on both professional and personal fronts.

    Presenter Bio:
    Eva has extensive experience leading go-to-market transformation and managing company telemetry to drive growth worldwide. Her innovation and leadership has been recognized with significant industry awards and patents. She was selected by Silicon Valley Business Journal in 2015 as one of Silicon Valley's 100 Most Influential Women and won the 2014 Marketer That Matters™ award, sponsored by The Wall Street Journal. At vArmour, Eva has transformed the company into a growth machine via innovative and well-executed go-to-market strategy, insightful telemetry, and process optimization. vArmour has been named a “Company to Watch” by TechCrunch and a "Cool Vendor" by Gartner. Prior to vArmour, Eva held strategic roles at Citrix, BroadVision and Oracle. Eva holds a BS and a MS in Computer Science from Massachusetts Institute of Technology.
  • How Spireon Turned IoT Data into a Competitive Advantage How Spireon Turned IoT Data into a Competitive Advantage Ben Tran, Product Manager, Spireon Nov 2 2016 10:30 am UTC 45 mins
    Spireon, an IoT company, needed a BI platform that could turn over 3 billion records of data, with a projected growth rate of 3x per year, into operational insights both for their internal teams as well as their customers.

    Watch this webinar and learn:
    - How Spireon used Birst to transform semi-structured data into analytic format
    - Best practices in approaching analytics for data volumes with exponential growth
    - How analytics is used internally by product and customer success teams
    - How Spireon has disrupted the IoT market by creating a data product
  • Launching Your Customer Experience Program: Change Management Launching Your Customer Experience Program: Change Management Ram Kamp, Director, Customer Success, NICE Nov 2 2016 4:00 pm UTC 45 mins
    Join us for this webinar to learn about managing the change within your organization that launching your CX program demands. We’ll discuss how to assess your internal communication and training needs, which methods will be most effective for internal communications and how to manage key project stakeholders. We’ll also provide a sneak peek into one of our CX communication kits!
  • Mobile game statistics every publisher needs to know for 2017 Mobile game statistics every publisher needs to know for 2017 VentureBeat Nov 2 2016 5:00 pm UTC 60 mins
    With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.

    The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.

    The webinar will cover:
    * Top app install formats by usage
    * Most effective app install formats
    * App install budget allocation by channel
    * Key KPIs of top advertisers
    * Top 5 campaign trends
    * Top drivers of app install scale and quality
    * The targeting methods that work
    * What’s changed in mobile apps since 2015
    * The big new mobile app trends for 2017

    Speakers include:

    * Christian Calderon, CRO, Ketchapp
    * David Rose, Director of Performance Marketing, Pocket Gems
    * Kevin Teng, Sr. Director, User Acquisition, AdColony
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by AdColony
  • Build a Better Newsletter Build a Better Newsletter Lauren Lind, Account Manager at Movable Ink Nov 3 2016 5:00 pm UTC 60 mins
    According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter.

    In our webinar, we’ll show you how to:
    - Consistently send the content your subscribers want by building subscriber profiles with progressive polling
    - Always deliver up-to-the-minute content, product inventory and more directly from your website with content automation
    - Deliver great mobile experiences with device targeting
    - Promote events and stores that are nearest to your subscribers with geo-targeting
    - Save time by automatically delivering daily sales

    Grab your spot now!
  • Oh the places you’ll go! Reinvent Your Tech Career By Mastering The 3 P’s Oh the places you’ll go! Reinvent Your Tech Career By Mastering The 3 P’s Jen Holtvluwer, Director of Digital Marketing, Cherwell Software Nov 9 2016 5:00 pm UTC 60 mins
    The hi-tech industry is highly competitive when it comes to employing top talent. As technology continues to advance, so does the demand for top-notch employees. Knowing this, it is important to be consistent with evaluating not only what you want out of your career, but also how to reinvent yourself to stay relevant to the ever changing hi-tech business landscape.
  • Boosting consumer engagement with next gen chat bots Boosting consumer engagement with next gen chat bots Peter Wannemacher, Senior analyst, Forrester Research Nov 9 2016 6:00 pm UTC 60 mins
    Stop implementing; start planning. Forrester Research shows that while messaging platform chatbots can be effective, the customer experience is too often unacceptably poor. And while it’s not a big deal when you’re ordering a pizza, the stakes are far too high for financial institutions to go all in on this generation’s chatbot technology without the right planning.

    Simply put, being too early can be the same as being wrong. Bots are only as good as the systems behind them — outdated architecture and poor integration can sabotage your services and drive away customers.

    But given bot technologies are shaping up to be an essential part of the FI and fintech mix, your next two to three years should be devoted to investing in foundational digital initiatives that will position you to leverage the future that’s coming fast.

    Join this free VB Live event to learn how to reap the rewards of future fintech AI innovation — and get it right the first time.

    By attending this webinar, you'll

    * Re-engineer back-end systems to enable real-time action
    * Make progress on platform improvements—or replacements
    * Embrace APIs for faster, more dynamic future changes


    * Peter Wannemacher, Senior Analyst, Forrester Research
    * Katy Gibson, Vice President, Product Applications, Envestnet | Yodlee
    * Moderator: Evan Schuman, VentureBeat
  • Turning Digital Performance into Competitive Advantage Turning Digital Performance into Competitive Advantage Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot Nov 9 2016 7:00 pm UTC 60 mins
    Time is money! In today’s hyper-digital world, digital performance means business performance. If your customer’s digital experience is lacking, your revenue will suffer. Customers are – rightly – expecting every touchpoint with the companies they do business with to work every time, at top speed. If you drop the ball – even for a few seconds – you’ll lose business, and worse, you’ll lose customers.

    Digital Performance Management (DPM) technologies and services exist to help companies identify critical weaknesses and performance bottlenecks across their digital assets. By providing clear insights and guidance, Digital Performance Management tools make it possible to get ahead of potential performance challenges before they’re discovered – the hard way – by your customers.

    Join Jason Bloomberg, president of Intellyx, Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot and Scott D. Lowe from ActualTech Media.
  • Cross channel analytics: Go from juggler to ringmaster Cross channel analytics: Go from juggler to ringmaster Michael Healey, CEO, Nov 9 2016 8:30 pm UTC 60 mins
    Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them.

    But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities.

    But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis.

    In this webinar, you'll:

    * Learn how to factor in different contexts across channels
    * Measure ROI while honoring the platform differences and measures for success
    * Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition
    * Leverage your cross-channel data to determine your paid media strategy

    * Michael Healy, CEO, Yeoman Technologies
    * Raj Koneru, CEO, Kore
    * Wendy Schuchart, Moderator, VentureBeat
  • How-to: Orchestrating a Customer Experience Across Marketing Channels How-to: Orchestrating a Customer Experience Across Marketing Channels Tanya Osterfield, Digital Marketing Manager, New England Biolabs Nov 10 2016 4:00 pm UTC 60 mins
    Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements, including content, personalization, omni-channel, and commerce, need to fit together in harmony to help you gain customer insight to deliver the right content at the right time.

    Register for this upcoming webinar for a step-by-step tutorial on how to set goals, work cross functionally, harness your data, and sync your channels to improve the customer experience.

    You'll learn how New England Bio Labs integrated its marketing pieces and built a solid foundation that empowered them to capitalize on best-in-class collaboration, support, engagement, and satisfaction.

    You'll also learn:
    • How to set expectations and priorities to orchestrate a strategy for digital maturity
    • How to integrate actionable data from a number of systems
    • Tips for optimizing the interactions that create lifetime customers

    Don't miss this chance to hear practical, real-world advice on building excellent customer experiences!
  • Scaling infrastructure for global multiplayer games without going broke Scaling infrastructure for global multiplayer games without going broke Nelson Rodriguez, Director of Games Industry Marketing, Akamai Technologies Nov 10 2016 6:00 pm UTC 60 mins
    How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.

    Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

    In this webinar you'll learn:
    * What game mechanics and protocol questions you need to ask when designing your global launch
    * What risks to look out for in terms of network stability and reach in different parts of the world
    * How to mitigate internet roadblocks from a centralized data center

    * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
    * Vincent Low, Director of Business Development for Gaming, Akamai Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free VB Live event with interactive Q&A session!

    Sponsored by Akamai
  • Warp-Speed Webinar: Lead scoring in 20 minutes or less Warp-Speed Webinar: Lead scoring in 20 minutes or less James Pellizzi Nov 10 2016 6:00 pm UTC 30 mins
    Marketing automation doesn’t have to seem like a distant frontier. Layer One Media’s James Pellizzi delivers a hands-on session with actionable insight that you can deploy, faster than your competitors eat lunch. Presentation followed by 10 minute Q&A.
  • Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Nov 15 2016 6:00 pm UTC 30 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage.

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
  • Are buy buttons working? Social commerce for 2017 Are buy buttons working? Social commerce for 2017 Stewart Rogers, Director of Marketing Technology, VentureBeat Nov 15 2016 8:30 pm UTC 30 mins
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jim Tuerk, Director of Business Development, Reverb
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free executive session today