Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
When Business Development is done right, there is no limit to what can be accomplished! Caryn answers the top 4 sales questions she is asked most about sales including, “How do I get more sales? How do I meet more prospects? How do I close sooner? And, how do I find time for business development?”
LinkedIn Publisher is like a hidden treasure for content marketing. If you have the right “map” to find the gold within! My session will be your roadmap to LinkedIn Content Marketing Success. As one of Linkedin Learning’s authors, we get special access to what LinkedIn is looking for in Publisher Posts- and I’ll share that information with you!
Here is what you will learn:
•The five-step master formula for attracting all the business you want
•The secrets to building a sales machine that delivers quality prospects day in and day out
•How having fewer prospects actually leads to more profit
•And so much more...
We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!
Join us on Thursday, February 23 at 1pm ET for a contextual email makeover. You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
Seats will go fast for this exclusive event. Register now! And, if you'd like to submit your campaign for consideration, please fill out this form:
Register for this webinar and discover 5 powerful strategies to help you excel and shine as an introvert in sales, without losing yourself in the process:
•How to promote yourself without being obnoxious
•What strategies to use for networking and social functions
•How to know and meet your client's REAL needs (and make them happy)
•How to persuade your clients without being manipulative
With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.
It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.
Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.
In this webinar, you’ll:
* Understand the broader digital wallet strategy to connect with customers through chatbots
* Get valuable tips to spin chatbots into gold
* Learn the biggest mistake organizations are making with payments through Messenger
* Laura Knapp, Managing Director, SRAX Social, Social Reality
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have to deal with data at a scale not seen by most companies. You can not make decisions with data when people need to write manual SQL only for queries take 10-20 minutes to return. Infectious Media made the switch to Google BigQuery and Looker and now every member of every team can get the data they need in seconds.
Infectious Media will share:
- Why they chose their current stack
- Why faster data means happier customers
- Advantages and practical implications of storing and processing that much data
Competing for a single consumer’s attention across an average of five screens is a daunting task. But tackling this challenge may not be so difficult if you have a nuanced understanding of how consumers behave across the devices they own and the apps, sites, and services they use.
In this 60-minute live webinar, we'll present new research including:
- A state of the market for consumer behavior and how behaviors are changing
- Number of apps consumers actually use
- Emerging behaviors around app multitasking
Join 451 Research to learn how account-based marketing (ABM) is taking on new prominence in the marketing technology stack. In this webinar we’ll examine how ABM has developed into a key methodology for aligning marketing and sales teams in B2B environments. Critical to its evolution have been advances in data science and machine learning, which allow marketers to find and target leads more accurately and with better relevance. Vendors across the martech landscape are developing features that augment ABM practices; in this discussion we will talk about the practicalities of fitting ABM into existing marketing automation frameworks, and how vendors can differentiate their offerings and clarify the landscape for buyers.
Thousands of people are on LinkedIn and not taking advantage of its full power. Find out how to make your connections count and get the leads flowing. Discover the 5 Secrets That Will Change Your Approach to LinkedIn Networking forever.
Salespeople will be amazed at how they can build relationships and generate leads.
Sales leaders will gain ideas to help their salespeople prospect.
In the world of marketing, these principles have been applied through the application of a marketing supply chain, effectively connecting customer and company demand for marketing materials (typically marketing consumables like printed content, promotional items, etc.) into a transparent, technology-powered network of suppliers and users to streamline processes and optimize budgets and utilization. Just as with manufacturing supply chain management, marketing supply chain optimization has led marketing leaders to realize great customer satisfaction and profitability, particularly through significant savings and the reduction in material obsolescence.
So now, savvy CMOs are turning to the customer and asking whether these same principles of supply chain dynamics can be applied to a process that actually reaches, engages and connects with customers. The answer is surely yes…but before we take that leap, the same rigor and advancement used to establish a marketing supply chain must be paid to content itself. Now is the time to realize the state of the content supply chain.
According to the Content Marketing Institute, 32 percent of a B2C organization’s budget and 28 percent of a B2B organization’s budget is spent on content. In a recent CMO Council study on the impact of the connected omni-channel experience, 60 percent of marketers admitted that the new connected customer has necessitated a shift in content strategies and a call for the rapid development of new content in new formats and sizes. Yet despite the clear budget priority content has taken—as well as the clear call to rapidly advance our content development and management skills to meet the demands of our customers—why is content still developed in campaign and functional team silos, often lacking effective paths for cross-functional collaboration and distribution? Are we giving content the respect and attention it deserves?
As we get closer to Oracle de-supporting Discoverer, many organizations are still struggling to find the right ‘replacement’ tool that will protect your investment and minimize the impact on both IT and end users. Join our webinar, where we will cover:
-Our approach to quickly migrate Discoverer Workbooks into dynamic SplashBI Reports -Migration Utility converts Worksheets, Columns, Parameters, Conditions, Totals, Format, Colors along with Folders and joins, keeping your workbook structure intact -Compatibility with the various Oracle Security Models -Ability to run your converted reports from Excel: a must for many Discoverer users! -Extend you reports to provide intelligent dashboards -Access your converted reports on mobile and tablet devices -Easy to learn, self-service tool means faster adoption by your users -Ability to connect other data sources
Register now and learn about SplashBI - our on-demand, self-service business intelligence and reporting tool that WILL make your Discoverer conversion faster, easier, more affordable and complete!
If you were honest with yourself, could you say that your sales aids, value propositions, sales and forecasting processes are designed from a customer point of view, or are your tools company-centric? Join Janice Mars, Principal and Founder of SalesLatitude and Lisa Dennis, President of Knowledgence Associates for a fun and action-packed 45 minutes on not only how to see things through your customer’s lens, but also how to build it into your sales toolkit.
Lisa Magnuson President of TopLine Sales to moderate
Christian Renaud, Research Director, Internet of Things, discusses the vertical and horizontal approaches to the Internet of Things, the state of IoT deployments, 2016 IoT M&A, and a preview of what to expect at the upcoming Real World IoT event, 5-6 April at the Landmark London.
‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.
Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.
In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
In times of change and increased competition, HOW you sell is becoming your primary differentiator. Learn how to build a sales process that makes it easy to execute your b2b sales strategy, by driving the behaviors needed to consistently achieve your targets.
By 2020 customer experience will overtake price & product as the key brand differentiator according to the Walker 2020 Customers Report. Your focus on demonstrating value NOT selling features is how deals get closed. Learn strategies for getting buyers at hello and delivering a great sales experience at every step in the buying process.
Why do the majority of salespeople struggle to have conversations with buyers that build trust and add value? Learn what science has found are the hidden, but most common, mindsets and beliefs that the majority of salespeople struggle with and discover how they impact sales performance and growth.
This series of workshops are specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 2 will include 15 minute Tech Talks featuring:
Fujio Turner, Architect, Couchbase
Jacob Pellock, Sr Director Software Engineering, LexisNexis Risk Solutions
Roger Dev, Sr Architect, LexisNexis Risk Solutions
Richard Taylor, Chief Trainer, HPCC Systems.
Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. The imminent enforcement of the 4AMLD and the publication of the 5AMLD will nothing but add pressure on the financial services industry.
To keep a competitive edge and still be compliant with the latest Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations, banks, prepaid card operators, digital currency processors, exchanges, and wallets are being compelled to embrace the digitalisation of traditionally cumbersome processes such as customer due diligence and ongoing authentication.
Aiming to simplify KYC in this ever-changing regulatory environment, and optimizing the digital channels for further security and convenience, financial institutions need to successfully achieve this change within their policies, procedures, business models, and technology infrastructures.
During this webinar, our panel of experts will provide answers to the following questions:
•Are the technologies to underpin digital identity verification reliable and robust enough for financial institutions to rely on them?
•Are customers prepared to go down the digital route?
•Can financial institutions strike the right balance between rock-solid compliance, and smooth, easy, digital customer experience?
•How are financial institutions coping with the challenges posed by the latest regulatory updates?
Join us for this panel discussion with our expert speakers:
Don Thibeau, Chairman & President, The Open Identity Exchange (OIX)
Fintan Byrne, Head of Risk & Chief Compliance Officer, CurrencyFair
Sarah Clarke, General Manager - Identity, Mitek
David Rennie, Identity Assurance Programme, UK Cabinet Office
‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.
As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.
In this webinar you will learn about the following:
1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
2. Why businesses have lost sight of their true purpose and are failing their customers and employees
3. Why business strategy is a balance of what the business wants AND what the customer wants
4. How to create a clear customer focused strategy
5. The importance of measuring the success of your strategy through the Customer Journey
Hear Ben Conwell; our eCommerce Fulfillment Practice Group Expert (and former Amazon N. American Operations Real Estate Director) and Garrick Brown; our Head of Retail Research for the Americas, explore the impact of the holiday shopping season and eCommerce, and relevant trends and data points affecting what’s in store for supply chain and brick-and-mortar retail in 2017.
In this webinar, Ago Cluytens will take a deeper dive into the six core competencies that are required for Strategic Account Management success. Based on in-depth, current research around what high-performers do differently, Ago will give a detailed breakdown of how your organization – and you – can increase account penetration, protect your most valuable account from competitors, and generate substantially more revenue.
Join SVP of BI from Sterling National Bank Patrick DeKnipp as we
discuss how his team is delivering 360 degree customer analytics to
everyone across sales, marketing and service with ThoughtSpot's
search-driven analytics platform.
A View of the World's Largest & Fastest Growing Data Center Spot and why you should be there
The Northern Virginia market, which includes multiple locations in/around Washington DC, continues to be one of the largest and fastest growing datacenter hot spots in the world and top market for cloud providers. While much has been said about the area, please join us to discuss the latest in: what makes the market special, why so many firms want datacenter space there, how the market is evolving, and which locations to consider when thinking about a deployment in the area.
Please join us for a webinar with Kelly Morgan, Vice President at 451 Research and Mark Kidd, Senior Vice President and General Manager for Iron Mountain Data Centers, for a discussion on the Northern Virginia market and Iron Mountain’s approach to the market.
Traditional solution selling is failing. Why? Because buyers don’t see value in your traditional approach. Your sales methods have become commoditised.
What do buyers want? They want help to think differently about their business, to explore new ways to achieve their desired outcomes. They need you to disrupt their thinking.
Everyone can be more intelligent about some aspects of Selling. Jim Cathcart, co-creator of The Sales IQ Plus online assessment shows you how to break down each aspect of selling so that you can initiate surgically precise improvements that pay off big time in sales results. Don’t just study Selling study the parts of it that will help You the Most!
Stakes are high for software demos. Mistakes can slow down the sales cycle and even cost you the sale. Discover the 5 biggest demo mistakes being made today by both new and experienced sales reps and learn how to avoid them.
Are you an effective sales communicator? Can you go toe-to-toe with senior executives and drive a purposeful, strong, relevant, engaging and effective sales conversation? And not sound like a salesperson? Easier said than done. This power-packed webinar will provide practical sales enablement frameworks to improve and impact executive sales conversations.
Data center uptime is more critical than ever as more and more business processes are digitized. Having a sound foundation starts with having a solid and reliable data center in which to deploy your IT infrastructure. The data shows that how a data center is run and managed is the single biggest contributor to uptime.
Join 451 Research Senior Analyst, Dan Thompson, and Kelly Sullivan, VP Global Data Center Operations at CenturyLink for a dialog on how operational excellence is put into practice and has become a core of the organizational culture at CenturyLink.
Hear real-world experience and insight derived from managing a global fleet of 57 data centers and how the Uptime Institute Management and Operations Stamp of Approval program helped them raise their game through a regiment of continual improvement.
Are you coaching to hit quota or are you coaching for customer success? There’s a big difference, one drives mediocrity, the other drives competitive differentiation. Learn the distinctions between quota coaching and purpose coaching along with techniques to improve the win-rate, and coach reps after they fail.
Business favours the brave. Today salespeople must step out of the mold of reactive order takers content to do what they have always done. Today, they must become marketers of not just their product and company but their own personal company brand. Discover how to market yourself more fully in this VUCA world.
Returns are seen as the next big obstacle to overcome in eCommerce delivery. Savvy consumers say that their decision to buy online is increasingly influenced by the returns options on offer. Therefore, returns need to be easy and as convenient as possible for consumers. But shopper frustrations are running high. Almost half (43%) complained that it is often difficult to find information on the returns process on an eCommerce website.
MetaPack and Buck Consultants International are pleased to invite you to this 60-minute webinar on international returns, how they benefit your business goals and make a differentiator. Listen to industry experts Ton ter Laak (VP Sales Northern and Central Europe, MetaPack) and Patrick Haex (Managing Partner, BCI) as they present the latest insights of return preferences of online shoppers. How should you drive your returns to benefit your business? How important is tracking of returns for your customers’ experience? If so, how can you best implement this in your overall strategy? And what does it mean for owning the last mile/your carrier landscape?
The session will also include an overview of how MetaPack and BCI can help your business keep up with consumer demand and to ensure a fluid returns process.
What you will learn?
•Recent trends and development in international returns
•Impact of alternative service offerings
•Current and future return models to support customers’ demands
•Latest insight of customers’ expectations
•Effective cross border return management
•Returns influence on your carrier landscape
•Best practice examples
Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:
1. No insight on anonymous website visitors
2. No idea if content is being seen by the right people
3. Lots of budget being wasted on display ads
If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.
During this interactive webinar, you will learn how to:
• Identify your anonymous website traffic
• Ensure content is seen by target accounts on your website
• Take control of the buyer journey from the beginning
• Deliver targeted personalised display ads
A well thought out Sales Learning Strategy enables the processes, systems, and methodology you have in place to be most effective. Sales Expert Jane Gentry will share how to create a learning strategy that will enable your sales team to create growth.
Sustained revenue or business growth doesn’t happen by accident. Creating the right sales strategy to create and sustain the growth you need is key. Learn the secrets to building strong strategies to drive results.
When designing a modern sales force, what works best for your sales organization? This session highlights four Sales Experts’ perspectives on planning a successful sales program. From Small Businesses building a first sales team to Enterprise Organizations looking to improve sales operations, join this session to understand how sales leaders can plan for sales success.
We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.
You’ve invested a substantial amount in the Adobe Marketing Cloud to help drive your digital marketing performance. But are you properly optimizing your use of Adobe’s solutions?
Attend this interactive webinar to see how you can improve Adobe performance across the board using a new type of application, a Customer Data Platform (CDP), to drive everything from faster tool deployment to creating a more holistic view of customer activity.
Customer Data Platforms are growing at 50 percent a year, according to the CDP Institute, and are slated to reach $1B in market value by 2019. CDPs uniquely combine enterprise tag management, omni-channel data collection, mobile app optimization, data governance capabilities and more to help organizations drive superior customer experiences across touch points.
In this webinar, you will learn:
- How to create a modern marketing strategy that revolves around first-party customer data and profiles that your brand directly owns
- How to accelerate and optimize tool deployments, including Adobe Target
- How to create deeper integration with the broader digital marketing eco-system
- How to improve privacy enforcement and consent
- How to avoid vendor-lock and easily A/B test different tools
Whether you're a global sales leader or a regional sales manager, effective Sales Operations and Planning is critical to running a successful team. What are the keys to managing territory and account priorities, correct processes, accurate forecasting and efficient pipeline management? This session will highlight proven best practices, tools and principles.
Do you set BIG goals but end up the year missing them? Put an end to missing goals once and for all with this fast-paced session. Learn how to increase your productivity so you spend less time working and more time making money.
The TIA Team will be attending Mobile World Congress 17, one of the leading annual events showcasing the latest in mobile and wireless technologies. TIA hosted its CTO Council Meeting on the Internet of Things [http://www.tiaonline.org/events/cto-council-meeting-barcelona-spain-february-26-2017] on February 26 in Barcelona.
Join TIA for a post-event webcast on sights and insights from the MWC17 show floor, including discussions between TIA executives, members and communications leaders from around the world highlighting the growing international movement toward 5G, the expansion of Internet of Things (IoT) applications and the proliferation of Smart Communities projects.
> David Heard, Chairman of the Board, TIA
> Brenda Boehm, Chief Strategy Officer and Executive Vice President of Technology and Products
> Susan Schramm, Chief Marketing Officer & Senior Vice President of Membership and Marketing
> John Jacobs, Vice President, Market Intelligence and Research
Learn advanced sales intelligence techniques for identifying opportunities, finding and creating lists, and making a great impression. You’ll discover web search secrets for using Google, social media, and the Invisible Web in ways you never thought possible, to help you dramatically improve your sales efforts and win more business.
Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.
To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.
Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.
In this webinar you'll:
* Use AI to accelerate your customer support
* Learn why chatbots are the answer to increased customer service
* Get started on the first steps toward implementing an AI solution on the help desk
* Integrated an innovative social customer service operation in a bot-driven world
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Quinn Banks, Sr. Product Marketing Manager, Mobile, Farmers Insurance
* Wendy Schuchart, Moderator, VentureBeat
Prospecting is tough! You have to get creative in your strategy to get in the door and build your pipeline. You can’t use the same old tired strategies. Your prospects won’t even notice you. Come discover four new prospecting strategies today’s sales pros use to get more leads.