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Marketing

  • DevOps, Mainframes and the Economic Rebound
    DevOps, Mainframes and the Economic Rebound
    Anna Murray, ASG Technologies; Jeff Cherrington, ASG Technologies & Mitchell Ashley, Accelerated Strategies Group Recorded: May 21 2020 59 mins
    Disruption is upon us. Businesses are quickly dealing with the economic impact from COVID-19. At the same time, organizations must innovate by shifting to contactless services, increasing digital forms of commerce, and accelerating time to market in the post COVID-19 world.

    Mainframe applications underpin many critical business processes, executing vast numbers of financial transactions, storing terabytes of data and supporting major brands around the globe. Organizations continue to invest in software tools to move to DevOps, automated workflows, CI/CD and IDE integration to accelerate development and manage the complexity. Mainframes are and will be a critical part of organizations path to economic growth.

    On this webinar, ASG Technologies and Mitch Ashley, a former CIO and current CEO of the analyst firm Accelerated Strategies Group, share the importance of advancing mainframes with DevOps processes and toolchains and the vital role mainframes will continue to play in an organizations future.
  • Digitally Transform InsurTech: Growth in a Highly Commoditized Insurance Market
    Digitally Transform InsurTech: Growth in a Highly Commoditized Insurance Market
    Eric Howse, Director, Enterprise Sales, Zia Consulting & Jim Schmidt, Strategic Solution Specialist, ASG Technologies Recorded: May 21 2020 44 mins
    Many of ASG’s insurance customers have told us that they are dealing with increasing volatility, uncertainty and commoditization driven by our changing world.

    Consumers and policyholders may have shopped for the best price or the best experience but now they want immediate answers to their quickly changing needs. Brokers may have had the luxury of time to determine policy terms, rates and their commission payments when working with their customers, but today they need immediate answers.

    Group policy administrators now need immediate insights on layoff and furlough provisions, enrollment rules and where they can find policy certificates. Responsive insurers, able to quickly satisfy the needs of multiple stakeholders, will succeed.

    In response to this, ASG and Zia Consulting, will demonstrate how targeting costly and complex document processing tasks seen in applications, underwriting and claims can deliver a rapid ROI.
  • Episode 2: How Virtual Care Changes Population Health Management Post COVID-19
    Episode 2: How Virtual Care Changes Population Health Management Post COVID-19
    Hosted by Marten den Haring, PhD Recorded: May 21 2020 42 mins
    Webinar Series: Re-engaging Patients and Employees Post-COVID 19

    As cognitive and regulatory barriers have been cleared by the impact of COVID-19, usage and satisfaction has increased exponentially for both patient and physician—physicians gain a more holistic understanding of home and circumstances, while patients get to make eye contact with their physician again. This has paralleled a shift in telehealth usage not just for urgent care but for chronic conditions and mental health, highlighting the potential for increased access to care while maintaining empathy.

    Join Lirio COO Marten den Haring as he talks with Ann Mond Johnson, CEO of American Telemedicine Association, about the role of virtual care in this reopening phase and the opportunity to meet people where they are.
  • Deal Execution: How to Maintain Momentum During Uncertainty
    Deal Execution: How to Maintain Momentum During Uncertainty
    Justin Welsh, Anna Phalen, Stephanie Jenkins, Ralph Barsi Recorded: May 21 2020 57 mins
    Listen to a panel discussion with sales leaders from Jellyvision, Glassdoor and Tray.io on how to maintain deal momentum during times of uncertainty. Originally aired at Gong.io's virtual event Celebrateonline.

    Speakers:
    Justin Welsh, Founder, The Official Justin Welsh
    Anna Phalen, VP Sales and Account Management, Jellyvision
    Stephanie Jenkins, VP of Sales, SMB, Glassdoor
    and Ralph Barsi, VP, Global Inside Sales, Tray.io
  • A Marketer's Guide to Organic SEO
    A Marketer's Guide to Organic SEO
    Taylor Wheeler, Director of Digital Sales & Marketing Recorded: May 21 2020 50 mins
    SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.

    In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
    • Defining Organic SEO
    • Why SEO Matters
    • SEO Ingredients
    • Updates & Best Practices
    • Marketer's Actionables
  • Emotional Intelligence For Sales Leadership
    Emotional Intelligence For Sales Leadership
    Colleen Stanley, The Emotional Intelligence for Sales Expert Recorded: May 21 2020 45 mins
    Sales managers often get set-up to fail. You’ve heard this story. Top salesperson gets promoted to sales manager, only to discover the skills needed to develop and lead a sales team are very different than those of a seller---especially in difficult times. With education and training, many sales leaders end up hiring culture misfits or have trouble transferring the skills and habits that made them a resilient and successful producer.
    There is a better way.
    And that better way is learning how to incorporate emotional intelligence skill into your sales leadership processes.
    Learning Outcomes:

    1.Discover how to hire for Sales EQ. Stop hiring whiners and non-coachable salespeople. Start hiring resilient, coachable salespeople that can sell in any environment.
    2.Uncover the invisible reasons your sales team doesn’t consistently execute the right selling skills and behaviors.
    3.Improve your ability to train and coach your salespeople to the “next level.”
    4.Build your sales team’s resiliency muscles. Create sales teams that bounce back quickly from adversity and failure.
    5.Create sales cultures that embrace learning and change rather than fear.
  • Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform
    Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform
    Micki Collart, Sr. Product Marketing Manager at Treasure Data and Yili Huang, Sr. Product Manager at Treasure Data Recorded: May 21 2020 46 mins
    Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been relegated to the ranks of customer retention and loyalty business process. But did you know that the same powerful technology that many successful businesses are already using to predict and personalize customer interactions can also be used to prospect for new customers?

    In the latest Arm Treasure Data release, we’ve introduced new features that not only streamline cross-channel advertising activities, but also empower marketers with visibility into their buyers’ journeys. In this webinar, we’ll show you how to extend your marketing reach through new identity resolution techniques and new advertising channels. We’ll also demonstrate how you can find and keep new buyers with greater visibility into customer journeys at scale. Join us on May 21 at 10:00 a.m. PST, for an overview of our new product launch and demonstration of our new Customer Journey Orchestration feature.

    Here are a few of the highlights of this release:

    ·Customer Journey Orchestration allows marketers to track buyers through a purchasing journey at scale. Influence the path to purchase for greater conversion and marketing attributable sales growth.

    ·New AdTech connectors open new channels for greater marketing reach. Marketers can now suppress ad lists intelligently across ad networks, reduce the days it takes to launch campaigns and decrease the overall costs of acquisition.

    ·Increased investment in supporting our global operations makes onboarding new Treasure Data users and implementing new use cases easier. Faster adoption across regions, divisions and functions, helps improve CDP return on investment.
  • Sputnik’s Grandchild: The New Rocket of Science and Technology Post COVID-19
    Sputnik’s Grandchild: The New Rocket of Science and Technology Post COVID-19
    Barbara Weaver Smith, The Large Account Sales Expert with guest, Ray Weaver Recorded: May 21 2020 49 mins
    This program is part of The Whale Hunters Expert Series, featuring interviews with experts on business development and enterprise sales. Today’s episode is geared to CEOs, sales and marketing leaders and other executives of small and midsize companies, especially tech companies and marketing companies.

    My guest today is Ray Weaver, the new CEO of The Whale Hunters. Ray is a business veteran, leader and entrepreneur with 25 years of broad experience in technology, e-commerce, consulting, retail, entertainment and education. He co-founded Muse Paintbar and grew it to 30 stores along the east coast, and more recently founded Skeleton Key, an escape room concept.

    Ray spent five years on the marketing faculty at the Harvard Business School—and before that was a technology marketing exec at Akamai, did a stint at Intel, and was a consultant at Deloitte.

    Ray will be talking about his upcoming book, Sputnik’s Grandchild™, which explores the emerging explosion in science and technology brought on by the pandemic and offers you a framework to explore the forces, phases, and trends that will impact your business and markets. Additionally, it suggests how these issues will influence sales and marketing strategy and customer conversations.

    You will learn:

    1. Why this pandemic is the modern Sputnik
    2. 3 forces creating economic changes
    3. 3 phases of the post-pandemic economy
    4. 5 trends that will impact your business
    5, How to reframe your business to survive, evolve, and thrive post COVID-19
  • A “Real-Life” Data Governance Journey
    A “Real-Life” Data Governance Journey
    Ian Rowlands, VP, Product Marketing, ASG Technologies & Scott Peachey, Director, Data Governance & QA Enterprise, Nationwide Recorded: May 21 2020 60 mins
    It’s a volatile and uncertain world. There’s exponential data growth, an increasing number of regulations and the COVID-19 pandemic has added a new layer of complexity. The strategic digitization imperative cannot be neglected, but costs are being locked down. Data Governance is more relevant than ever before. But how do you navigate these tricky waters so that your Data Governance journey is successful?

    Data Governance in challenging times is nothing new for Nationwide Insurance. Under the direction of a Chief Data Officer, Nationwide has been on a Data Governance journey for more than 10 years—starting with Data Governance as a functional challenge, moving to an enterprise-wide perspective and progressing to a mature Data Governance environment.

    ASG is a recognized industry leader with proven Data Governance capabilities that have been supporting customers for more than 30 years.

    Join this webinar featuring thought leaders from Nationwide and ASG in a conversation about:
    • Nationwide’s Data Governance Journey
    • Recognizing your level of Data Intelligence Maturity
    • The essential tools required for a successful Data Governance journey
  • The Download: Tech Talks by the HPCC Systems Community, Episode 34
    The Download: Tech Talks by the HPCC Systems Community, Episode 34
    HPCC Systems Recorded: May 21 2020 94 mins
    Join us as we continue our webinar series specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community. Featured topics and speakers include:

    Shamser Ahmed, Senior Consulting Software Engineer, LexisNexis Risk Solutions, speaking about the Workunit Analysis Tool. This talk discusses the latest developments for the Workunit Analysis Tool and shares its roadmap plans.

    Jeremy Clements, Software Engineer III, LexisNexis Risk Solutions, speaking about the ECL Cloud IDE, a zero-configuration, collaborative environment for creating ECL code.

    Greg Panagiotatos, Software Engineer III, LexisNexis Risk Solutions, speaking about his new series of short training videos.
  • AI for Sales & Marketing Discussion
    AI for Sales & Marketing Discussion
    Chad Burmeister, The AI for Sales Expert with guest, Caroline Life Recorded: May 21 2020 42 mins
    Learn how AI for Sales and Marketing is being leveraged in the workplace.

    You will learn:

    1. Where AI is making its way into corporations (collaboration is a big one)
    2. How sales & marketing can leverage AI in the buyer journey
    3. Who should own the SDR/BDR team (the answer may shock you!)
  • Coffee and Content: Capabilities Enabled by Structured Content
    Coffee and Content: Capabilities Enabled by Structured Content
    Ann Rockley Recorded: May 21 2020 43 mins
    Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content.
  • Webinar: The Basics of Exploratory Testing
    Webinar: The Basics of Exploratory Testing
    John Spitta, Technical Consultant at Eggplant Recorded: May 21 2020 30 mins
    Exploratory testing can lay the groundwork and lead the way for test automation. But what does it actually entail? Learn about the basics and find out how easily Eggplant can make it as part of your strategy.
  • ISM LIVE: How furloughed Employees can thrive, not just survive, the crisis
    ISM LIVE: How furloughed Employees can thrive, not just survive, the crisis
    ISM Head of Marketing: Adam Brook FISM LISM Recorded: May 21 2020 58 mins
    Join us for an unscripted chat on sales.

    We will be joined by:

    Tamara McMillen: ISM Fellow and former BESMA Judge
    Simon Murthwaite: ISM Leader, Business Development Manager - Webrecruit
    Martin Middlehurst: ISM Executive, New Business Manager - Northgate Vehicle Hire
  • The Fundamentals of Data Visualization
    The Fundamentals of Data Visualization
    Jacelyn Lim, Senior Product Consultant, APAC Recorded: May 21 2020 57 mins
    Watch this webinar to learn what is data visualization & how to best present data visuall.
  • Google's New Free Shopping Ads and What It Means For You.
    Google's New Free Shopping Ads and What It Means For You.
    Kirk Williams Recorded: May 20 2020 54 mins
    Is Google Shopping Now Free? WTHeck is Going On With Surfaces Across Google? In this interview, AJ Wilcox from Utah DMC and Kirk will discuss the Surfaces Across Google entity and what that means for your business or clients. We'll discuss what is free, and what is still Paid, how to get on Surfaces Across Google, and ideas to optimize for ranking once you're on it.

    About Kirk Williams:

    Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009.

    He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero for 4 years in a row, has written articles for many industry publications (including Moz, PPC Hero, Search Engine Land, and Bing), and is a frequent guest on digital marketing podcasts and webinars.

    Kirk currently resides in Billings, MT with his wife, five children, and little sleep.

    Kirk is one of the revolving hosts of the weekly #PPCChat on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads). Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.
  • 3 Things TA and HR Leaders Should be Doing to Engage the 2020 Graduating Class
    3 Things TA and HR Leaders Should be Doing to Engage the 2020 Graduating Class
    Tim Sackett, President of HRU Technical Resources in Lansing Recorded: May 20 2020 68 mins
    The 2008-9 recession had a lingering impact on graduates and companies. Here we are again, but more so.

    In this webinar, Tim Sackett, president of HRU Technical Resources in Lansing, Michigan, will address the talent acquisition and talent management challenges that companies are facing, whether they are still hiring or in a hiring freeze. He’ll be joined by Eightfold’s Andrea Constantine.

    Together, they’ll help CHROs and other talent leaders navigate the current reality and reflect on how AI can help companies do better this time around.

    The major takeaways you’ll get from this webinar:
    – 3 Things every TA and HR Leader should be doing to engage the 2020 graduating class, even if you don’t have openings now!
    – The one thing every organization should be doing with 2020 Internships, even if you had to cancel your internship program!
    – 5 Ways World-Class organizations are increasing their talent on the backside of the pandemic.
  • Join Dun & Bradstreet for a Live Webinar: Restarting Small Business
    Join Dun & Bradstreet for a Live Webinar: Restarting Small Business
    Joseph Pascaretta & Amber Colley, Dun & Bradstreet Recorded: May 20 2020 33 mins
    Position yourself to restart your small business successfully -- learn how to evaluate and maintain your key relationships, better manage your cash flow, and build an emergency plan. Speakers: Joseph Pascaretta, General Manager of Credibility at Dun & Bradstreet, and Amber Colley, Business Credit Specialist and Senior Vice President of Sales Training at Dun & Bradstreet. Length: 30 minutes

    As a business owner in Detroit during the 2008 financial crisis, Mr. Pascaretta will share his unique perspective on running two businesses during a crisis. Join Mr. Pascaretta and Ms. Colley for an engaging discussion on how to better position your business to endure financial hardship, navigate a shifting economy, and weather this and future storms.

    You’ll learn:
    •How to help evaluate and maintain your key business relationships
    •Ways you can better manage your cash flow
    •How to build an emergency plan to help protect your business

    We look forward to seeing you at the event.

    Meet Your Speakers:
    Joseph Pascaretta, General Manager, Credibility, Dun & Bradstreet
    Amber Colley, Business Credit Specialist and Senior Vice President of Sales Training, Dun & Bradstreet
  • How to Manage Marketing in Times of Crisis
    How to Manage Marketing in Times of Crisis
    Tom Treanor, VP Marketing at Arm Treasure Data and Ben Shapiro, Producer and Host at MarTech Podcast Recorded: May 20 2020 56 mins
    Marketing events cancelled. Sporting arenas closed. Bars and restaurants are closed. If someone told you about all this last year, would you have believed them? Today’s reality is affecting businesses across the globe as they shift and pivot to a digital landscape.

    Your marketing strategy is more important than ever. But does your martech stack give you the insights you need to keep prospects and customers engaged? In this session, Ben Shapiro, Host and Producer of the MarTech Podcast is sitting down with Treasure Data’s VP of Marketing, Tom Treanor, to discuss “How to Manage Marketing in Times of Crisis”.

    In this discussion, our hosts will provide marketing insights like:
    · Implementing new marketing strategies for today’s economy
    · How to thoughtfully leverage emerging opportunities
    · Which marketing channels are suffering and thriving
    · How to protect your home base: your product and customers
  • Value Discovery: the Key to Elite Selling…and in Our New World, Key to Survival
    Value Discovery: the Key to Elite Selling…and in Our New World, Key to Survival
    Mark Boundy, The Value Pricing Sales Expert and special guest, Christine Gilroy Recorded: May 20 2020 46 mins
    In the shadow of CV-19, sales has become more demanding, especially in larger B2B opportunity pursuit. The type of discovery formerly performed by elite sellers and sales organizations is now a matter of survival for all; uncovering a customer’s value gaps during discovery is a critical skill, and we will explore it during this session. Please join Christine Gilroy, who has led technology sales for over two decades, and Mark Boundy who has not only sold, but has almost a decade of experience growing sales in a wide variety of industries as a sales consultant, coach, and facilitator.

    You will learn:

    1. A definition of value you can measure, track, and execute against.
    2. That the most Important part of selling is what salespeople do worst.
    3. How value builds in your prospect’s mind, and how sellers help it grow.
    4. Why discovery is where you win.
    5. Why discovering, building, then selling value is now a key to survival.
  • Digital Payments your Customers Will Love!
    Digital Payments your Customers Will Love!
    Thompson Alastair, Giesecke+Devrient | Rupert Nicolay, Microsoft Recorded: May 20 2020 19 mins
    There is no doubt: the world is digital! And banking customers are changing their behaviour based on the experiences they have on their daily digital journey.

    Nevertheless, today‘s customers adapt their expectations around digital applications based on the experience they have with leading social networks, global marketplaces, and their favourite online-stores. But it’s not only the adoption of new behaviours that are disrupting customers’ expectations. 67 per cent of the next generation’s banking customers will be digital natives. And these customers also expect their solutions to be available anytime and anywhere. This presents an exciting opportunity to build your bank around your customer!

    But as banking on the fly turns into a commodity, industry newcomers change the way traditional banking is done. For established financial service providers, this can be a threat.

    In this talk, G+D’ Digital Payments expert Alastair Thompson will give hands-on examples on the need for device-agnostic, digitalized payment services. And how to turn disruption into innovation and carve out new revenue streams.

    Thompson Alastair, Business Development and Payment Expert, G+D Mobile Security
    Rupert Nicolay, Worldwide Services Architect - Financial Services, Microsoft
  • BrightTALK Local India: Driving demand during a pandemic
    BrightTALK Local India: Driving demand during a pandemic
    Purnima Menon (Marlabs Inc), Smitha Hemmigae (ThoughtWorks), Joe McCarthy (BrightTALK), Andy Wiggans (BrightTALK) Recorded: May 20 2020 64 mins
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • 10 Ways to Win the Hearts and Minds of more Customers
    10 Ways to Win the Hearts and Minds of more Customers
    Peter Strohkorb, Founder and CEO, Peter Strohkorb Advisory Recorded: May 19 2020 57 mins
    Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
    This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.
  • AI Augmentation, A Supplement to Human Intelligence
    AI Augmentation, A Supplement to Human Intelligence
    Chad Burmeister, The AI for Sales Expert with guest, Alice Heiman Recorded: May 19 2020 29 mins
    Chad Burmeister, the AI for Sales Expert, will have a fireside chat with Alice Heiman around the value of artificial intelligence for sales.

    You will learn:

    1. How sales leaders are thinking about Artificial Intelligence
    2. How you can prepare for Q4/2020, a quarter predicted to be the best quarter in US history!
    3. Some tactics you can use (like meditation) to get through difficult times
  • Q2 2020 Community Update: Human Resources
    Q2 2020 Community Update: Human Resources
    Erin Junio, Content Manager (Human Resources Community), BrightTALK Recorded: May 19 2020 22 mins
    Who is in the BrightTALK Human Resources community, what topics are of most importance to them, and what type of content do they prefer?

    Join this webinar to learn:
    - How the community has grown and evolved
    - What topics are trending within our audience of HR Professionals
    - What to look forward to in 2020
  • Виртуализация Данных: Введение
    Виртуализация Данных: Введение
    Алексей Сидоров, Главный Евангелист и Директор по управлению данными, Denodo May 26 2020 8:00 am UTC 60 mins
    В нашу эпоху головокружительных достижений в области искусственного интеллекта, облачных вычислений и передовой аналитики, как ни странно, многие организации по-прежнему полагаются на архитектуры данных, построенные в прошлом веке.
    Однако, ситуация быстро меняется с ростом применения виртуализации данных в реальном времени для обеспечения безопасного, логического доступа к информации. Данный подход позволяет отказаться от физической трансформации и перемещения данных в хранилище, прежде чем они могут быть использованы бизнесом.

    Посетите этот новый вебинар на русском языке, чтобы узнать:
    - Что такое виртуализация данных?
    - Чем данный подход отличается от других корпоративных технологий интеграции данных, таких как ETL
    - Почему крупнейшие организации используют виртуализацию в масштабах всего предприятия

    Узнайте больше о проблемах интеграции данных, решаемых с помощью виртуализации и вариантах применения этой динамично развивающейся технологии.
  • Datenstrategie der Zukunft - Technologietrends, die Sie kennen müssen
    Datenstrategie der Zukunft - Technologietrends, die Sie kennen müssen
    Jörg Meiners, Principal Sales Engineer DACH Region - Denodo Technologies May 26 2020 9:00 am UTC 45 mins
    Im Zeitalter von Big Data, künstlicher Intelligenz und Cloud Computing nimmt die Menge und Heterogenität der Daten rasant zu. Unternehmen brauchen klare Strategien, um ihre digitalen Informationen effektiv zu nutzen und die datenbasierte Wertschöpfung voranzutreiben.

    In diesem Webinar stellen wir Ihnen zukunftsweisende Technologietrends vor, die die Datenstrategien von Unternehmen global prägen:

    • Wie richten große Organisationen ihre Architekturen zur konformen Daten-Bereitstellung strategisch aus? Welche Rolle spielt hierbei das Konzept der „Data Fabric“?
    • Wie lässt sich eine konsistente Daten-Integration in Echtzeit innerhalb einer heterogenen Landschaft aus on-prem und diversen Clouds sicherstellen?
    • Wie können Unternehmen eine Self-Service Infrastruktur aufbauen, um ihre Datenbestände zugänglich zu machen und zu monetarisieren?
  • Demo: Using Hybrid NLU to Rapidly Build Conversational AI Solutions
    Demo: Using Hybrid NLU to Rapidly Build Conversational AI Solutions
    Siem Uittenhout, Presales Consultant at Artificial Solutions May 26 2020 9:00 am UTC 30 mins
    Never before have companies had to react to change as quickly as in the current times. Indeed, agility has become a crucial skill in a volatile, uncertain, complex and ambiguous environment. Companies that are not able to react quickly to unexpected crisis have an unclear future whilst for those companies that respond quickly to market demands are likely to have a bright future and come out of this crisis stronger than ever.

    In the conversational AI space, agility is illustrated by creating and deploying new solutions quickly.

    Yet the rapid deployment of AI has traditionally always been challenging as it typically requires vast amounts of data to train ML models. In addition, advanced intelligent assistants need to be able to interact with backend systems and are (or should be) accessible from a wide range of channels.

    In this webinar, Siem Uittenhout, Presales Consultant at Artificial Solutions, will demonstrate how Teneo, the leading conversational AI platform for the enterprise, has a unique hybrid approach that combines the best of linguistic and machine learning in one solution. This remarkable feature together, with other capabilities demanded by large multi-national enterprises, makes it possible to deploy advanced intelligent conversational AI solutions in a matter of weeks.

    Do not miss this opportunity to gain advantage towards your competition.
  • Business Financial Planning & Risks
    Business Financial Planning & Risks
    April Leeson, George Wood and Luke Norman - Financial Planning Executives May 26 2020 9:00 am UTC 60 mins
    Date: Tuesday 26th May 2020
    Time: 10am

    The Private Office (TPO), an award winning firm of chartered Independent financial planners, bring this webinar to give you, as a business owner, shareholder or non-executive director, a comprehensive overview of the key areas you should be considering when fulfilling your financial duties.

    The free webinar will explore how you can financially protect your business’ most valuable assets, your staff and shareholders, how you can best utilise business assets, and how you can outline long-term strategy appropriately.

    With you, TPO’s own Financial Planning Executives, April Leeson, George Wood and Luke Norman will explore a wide range of scenarios including pension planning, purchasing commercial property and selling the business, the presentation will expand your knowledge of the fiduciary responsibilities within your role, and explain how your contributions can help maintain the financial fitness of your company.

    Agenda:

    i.Business risk: protecting your most valuable assets, your people.
    ii.Pension planning with your business
    iii. Selling a business: the wonders of cash flow forecasting

    Who will benefit from this presentation?
    Business owners and shareholders alike.
  • Scopri i segreti per una Digital Experience ottimizzata con la CX Analytics
    Scopri i segreti per una Digital Experience ottimizzata con la CX Analytics
    Silvia Scorrano- Head of CX, BitBang; Monica Versino- Sales Executive; Serena Di Luca-Customer Success Manager,Contentsquare May 26 2020 9:00 am UTC 60 mins
    Customers buy experiences, not products!

    La proposta di servizi e prodotti di qualità non basta a soddisfare le alte aspettative degli utenti che vogliono vivere un'esperienza online unica, fluida e coinvolgente.

    Offrire loro un’esperienza su Sito o App semplice ed intuitiva in tutti i suoi step, dalla Homepage al funnel d’acquisto, è fondamentale per evitare frustrazione e abbandono.

    La vera sfida parte dalla capacità delle aziende di saper misurare la Customer Experience in maniera efficace.

    Come? Seguendo una strategia di misurazione data-driven basata su Insights ottenuti dal reale comportamento degli utenti e non tramite intuizioni o viste parziali dei dati.

    Durante il webinar vi racconteremo:
    - il valore della Customer Experience nella cultura aziendale
    - come si misura l’Experience con la CX Analytics
    - l’importanza della tecnologia di CX/UX Analytics
    - come strutturare un metodo data-driven che dia di fatto insights azionabili
    - success story: come un noto brand italiano del lusso ha perfezionato la propria Customer Experience!
  • Discussion: Ship from Store
    Discussion: Ship from Store
    Tracy Adams - Global Partnerships Director at Metapack, Katie Langely - Global Head of Partnerships at Doddle May 26 2020 9:30 am UTC 15 mins
    Join us for an exchange on the success of ship from store solutions in the time of COVID. How do successful solutions work? And, how do we suggest you get started?
  • Data Xpresso meets Seth Cochran, Founder & CEO of Operation Fistula
    Data Xpresso meets Seth Cochran, Founder & CEO of Operation Fistula
    Helena Schwenk, Technology Evangelist,; Eva Murray, Technology Evangelist | Exasol May 26 2020 1:30 pm UTC 30 mins
    Special guest Seth Cochran takes us through how he built a nonprofit for maternal health and how his data-driven approach completely flipped the typical nonprofit funding model on its head to lead to more effective and better outcomes for women and girls.
  • The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    Noz Urbina, Urbina Consulting May 26 2020 3:00 pm UTC 45 mins
    We chat with globally recognized content strategist, Noz Urbina, about the roles, relationships, and differences, of content designers, UX writers, and content strategists. Urbina will discuss ways we can improve our work by learning from others in related disciplines and by working to operationalize content production.

    Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz. In 2013 Noz founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX.
  • The Future of Social Engagement
    The Future of Social Engagement
    Chad Burmeister, The AI for Sales Expert with guest, Brian Cook May 26 2020 3:00 pm UTC 29 mins
    Chad Burmeister, the AI for Sales Expert, will discuss the Future of Social Engagement with Brian Cook, CRO of Grapevine6.

    You will learn:

    1. How AI can be leveraged to personalize content for social engagement
    2. Why is social engagement more important than ever before for executives?
    3. What tools & technologies are most important in today’s selling environment?
  • Charting your Enterprise Account Strategy for Big Wins during Challenging Times
    Charting your Enterprise Account Strategy for Big Wins during Challenging Times
    Lisa Magnuson, The Landing 7-Figure Deals Expert May 26 2020 4:00 pm UTC 45 mins
    Do you know how to build a winning strategy to land your largest prospect, especially now during these challenging times? Has the account team mapped out all the strategy elements needed for success? Do you have short, medium and long term account goals that connect to your overall account strategy?

    Target audience: Sales leaders (Sales VP’s, Directors, Managers) and Enterprise salespeople

    You will learn:

    1.Why account strategy development is a fundamental element required to win 5X deals (i.e. contracts valued at 5X your average deal size).
    2.What are the most important aspects to a winning strategy?
    3.How account goals connect to strategy achievement.
    4.Measures to determine if the account team is on the right track and set up for success.

    For those salespeople who want to increase their sales productivity with 5X deal opportunities, charting your enterprise account strategy is essential.
  • Growth Strategy - Growing Your Business Post Lockdown
    Growth Strategy - Growing Your Business Post Lockdown
    John Courtney, non-executive, board advisor and entrepreneur May 26 2020 4:00 pm UTC 60 mins
    In the third webinar of our COVID-19 series, non-executive, board advisor and serial entrepreneur John Courtney will look to how businesses can grow once the global lockdown has eased.

    With many businesses focussed on firefighting the problems created by the pandemic in the present, it can be easy to overlook the need to consider the future.
    Join John at 5pm on 26th May for his webinar ‘Growth Strategy - growing the business post lockdown’ to understand how to address market gaps left by the economic downturn and understand newly emerging customer needs.

    John will also explore how to communicate with stakeholders and generate custom in a what will be a vastly different business world.
  • How To Turn Events Into A Measurable, Pipeline-Generating Machine
    How To Turn Events Into A Measurable, Pipeline-Generating Machine
    Chris Wickson, GM of Events, Integrate May 26 2020 4:30 pm UTC 33 mins
    The world of B2B face-to-face events has been hit harder than most by the Covid-19 pandemic. Uncertainty remains around when and how events will return, and the longer-lasting impact.

    One thing few people can argue against is that B2B events will be back. They will always play a key, strategic role in any B2B Marketing and Sales strategy.

    With that in mind and to coincide with the release of our new Guide entitled “How To Turn Events Into A Measurable, Pipeline-Generating Machine”, join on GM of Events at Integrate, Chris Wickson for this webinar.

    Chris will be sharing insights, tactics and takeaways from the Guide that will help B2B Event Marketers prepare for the return of physical events:

    -How to prepare a business strategy for your events
    -Building the right events mix to hit your objectives
    -Converting attendees into event qualified leads, pipeline and revenue
    -Measuring and reporting event success
  • Supply Chain Resiliency: Countermeasures & Resource Mobilization
    Supply Chain Resiliency: Countermeasures & Resource Mobilization
    Frank Konieczny, CTO, U.S. Air Force & Mark Palmer, SVP Analytics, TIBCO Software. May 26 2020 5:00 pm UTC 52 mins
    Watch TIBCO’s Virtual Supply Chain Round Table on to gain access to exclusive thought leadership concerning the current state and future of supply chain.

    Gain industry perspective from guest speakers including; Frank Konieczny, CTO, U.S. Air Force and Mark Palmer, SVP Analytics, TIBCO Software.

    Explore how you can:
    Eliminate data silos with an integrated solution
    Ensure accuracy & one version of the truth
    Analyze and gather insights from designated data sources to create timely & reliable plans/forecasts
    Understand the impacts of potential outcomes in order to adapt to market conditions
  • Component Content Management System Foundations
    Component Content Management System Foundations
    John Baker, Jorsek Inc. May 26 2020 5:00 pm UTC 60 mins
    Creating DITA content for the first time is exciting! You’ve started creating structured content with incredible potential. But, now that it’s written, you need to actually… manage it.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, John Baker, Professional Explainer & Content Strategist at Jorsek Inc., makers of easyDITA, for this free one-hour webinar. In this webinar, we’ll explore the Component Content Management System, and we will unpack all the fundamental questions around these systems such as:

    1) What is a component content management system?
    2) How are they unique?
    3) Do you really need one?
    4) What criteria should you consider when selecting a system?
  • When Online Shopping Becomes the Only Channel
    When Online Shopping Becomes the Only Channel
    Mark Floisand, SVP Product & Industry Marketing at Coveo May 26 2020 6:00 pm UTC 46 mins
    We are in a new reality: one where shoppers are confined to their homes, and retailers have shut their doors. A reality in which retailers need to react now to cope, and adapt quickly to compete once we get through this.

    With the online shopping channel now being the only channel, brands and stores have to quickly roll out intelligent, personalized online shopping experiences that meet customer expectations – or risk losing them for good.

    View the webinar to get answers from Mark Floisand, SVP Product & Industry Marketing at Coveo, to see how companies are dealing with this new reality by leveraging AI & data. You’ll learn how to:

    - Make the most of your online channel, now.
    - Enable shoppers to find, explore and buy products, intuitively.
    - Deliver personalized product and content recommendations for each shopper.
    - Balance the shopper’s experience with what makes business sense for you.
  • Data Trust - Your Data, Your Confidence, Your Decision
    Data Trust - Your Data, Your Confidence, Your Decision
    ASG Technologies, Syncsort & Catapult BI May 27 2020 1:00 am UTC 60 mins
    The stakes for data compliance and reliability could not be higher. Our clients have told us that there is increased concern when regulators and management question the data and analytics in a report if the numbers reported appear to be implausible.

    Join ASG, Syncsort and Catapult BI to learn how implementing defensive and offensive data strategies by capturing and governing information supply chains, empower stakeholders to find, understand, share and analyze trusted data and remain compliant.

    In this webinar, you will hear from industry experts who will discuss:
    • How data quality and data intelligence enable cell to source traceability
    • Establishing a credible traceable path of data sources to reports
    • Benefits of automated metadata collection
    • The path to data quality ensuring completeness, validity, uniqueness, consistency, timeliness and accuracy for data driven decision making
    • Enrichment of data across multiple sources with geo-location and socio-demographic information for quicker profiling, segmentation and reporting.

    Register now to learn how to maintain trust in data with automated governance and data quality.
  • The Power of Prevention - How to Defeat APT29 MITRE ATT&CK
    The Power of Prevention - How to Defeat APT29 MITRE ATT&CK
    Tom Pace | Robert Collins | Jason Duerden, BlackBerry Spark | Brett Callaughan, AttackIQ May 27 2020 1:00 am UTC 60 mins
    Modern problems require modern solutions.

    Attackers primarily targeted endpoints in 70% of successful breaches. Enterprises today face an increasingly chaotic environment where cyberthreats are ever-more sophisticated and pervasive. At the same time, enterprise endpoints and the amount of data shared at the edge are growing exponentially. Together, cybersecurity threats and endpoint chaos are putting organizations at risk while cutting into employee productivity and increasing IT costs.
    Join industry leaders as they discuss how to leverage true artificial intelligence, machine learning and automation to provide improved cyber threat prevention and remediation, all while offering visibility to help you manage all endpoints with the highest level of security.

    Presented by:
    - Tom Pace, VP Global Enterprise Solutions, BlackBerry Cylance
    - Jason Duerden, Managing Director, BlackBerry Spark, Australia & New Zealand
    - Rob Collins, Technical Director, Australia and New Zealand, BlackBerry Cylance
    - Brett Callaughan, Senior Engineer, APAC, AttackIQ

    Speaker bios:

    Tom Pace is the VP of Global Enterprise Solutions at BlackBerry. In this role, Tom ensures best-in class services delivery as well as technical expertise throughout the entire service offering life cycle.

    Robert Collins is responsible for leading the Pre-Sales Systems Engineering team in Australia and New Zealand.  With 15 years in the Cyber Security Industry Rob has a wealth of knowledge and experience. 

    As Managing Director for BlackBerry’s Spark Division, Jason Duerden is responsible for building and executing the business in Australia and New Zealand (ANZ). In this region, he drives strategy, operations and growth of BlackBerry’s next-generation platform, BlackBerry Spark.

    Brett Callaughan, Senior Sales Engineer for AttackIQ, is responsible for enabling the company’s partners and customers across Asia Pacific to fully leverage the AttackIQ Platform.
  • What is Identity Resolution & how does it enable true omnichannel marketing?
    What is Identity Resolution & how does it enable true omnichannel marketing?
    Matt Dimond, Consultant at BlueVenn May 27 2020 2:00 pm UTC 60 mins
    Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

    In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
  • Glisser Product Feature Update May 2020
    Glisser Product Feature Update May 2020
    Glisser Product team May 27 2020 3:30 pm UTC 45 mins
    Join the Glisser Product Team as they walk through newly released features for our platform. Ask questions and hear more about upcoming developments.
  • Experience Acquia Latinoamérica
    Experience Acquia Latinoamérica
    Leticia Viola, Ecuavisa | Christian Barreto, Liberty Seguros | Dan Katz, Acquia May 27 2020 4:00 pm UTC 60 mins
    Crear una experiencia digital que ofrezca lo que los clientes quieren ahora comienza con la comprensión de sus necesidades y deseos, y el desarrollo de una estrategia inteligente. Durante este evento virtual, examinaremos las formas más efectivas para que todo suceda.

    Asistentes al evento escucharán a Dan Katz, Gerente Senior, Ingeniería de Soluciones, Acquia, mientras comparte cómo comprometiéndose a la experiencia del cliente impulsará la lealtad del cliente ante una pandemia global. También escuchará a Leticia Viola, Gerente Digital de Ecuavisa, y Christian Barreto, Gerente de Iniciativas de Liberty Seguros cuando compartan cómo el entorno actual está impactando las estrategias digitales en sus empresas. Y finalmente, los presentadores discutirán cómo la crisis está impactando las estrategias digitales, cómo puede saber si su propio enfoque está funcionando y qué oportunidades tendrá 2020.
  • Forecasting Cyber Threats Post Pandemic
    Forecasting Cyber Threats Post Pandemic
    Richard Stiennon, Kurtis Minder, Jessica Gulick May 27 2020 4:00 pm UTC 45 mins
    The world has changed, and so has your threat landscape. Join us for a discussion on how cyber attacks have pivoted their tactics and targets. From the latest on phishing kits to video threats, our experts will explore how changes in motives and targets is disrupting and increasing our threat landscape. Learn how to reframe your understanding of your threat profile and better defend and respond to these attacks.

    Our featured experts for this webinar include Richard Stiennon, chief research analyst at IT-Harvest and Kurtis Minder, CEO of GroupSense, GroupSense is a digital risk management company that delivers customer-specific intelligence.
    Here’s What Will Be Discussed:

    1) Threat actors are adapting their tactics and targets
    2) Changes in motives and targets are disrupting and expanding the threat landscape
    3) Understanding your threat profile to create a better cyber defense strategy.
  • Practices for Leading Remote Sales Teams: WHAT is the Same–HOW is Different
    Practices for Leading Remote Sales Teams: WHAT is the Same–HOW is Different
    Jennifer Leake, The People Analytics Expert & Phil Gerbyshak, The Inside Sales Expert May 27 2020 4:00 pm UTC 45 mins
    Sales teams have been forced to work remotely and virtually, and you’re still responsible for results. What is different about managing without direct contact and what is the same? Why may previously successful sales reps find themselves challenged when working remotely? This session offers managing best practices for sales teams, 3 key take-aways and a bonus surprise to help ensure sales success for you and your people.


    You will learn:

    1.How to lead with empathy and why it’s important
    2.The Productivity Triangle – a Law of Thirds
    3.The Work is the Same – The Setting is Different … and how to manage/lead this
    4.The Most Important Things to Focus on - Everyday
    5.Three Key Take-aways to Use NOW
  • Using video marketing confidently and effectively when resources are tight
    Using video marketing confidently and effectively when resources are tight
    Meaghan Corson, Video Marketing Consultant May 27 2020 4:30 pm UTC 45 mins
    None of us are strangers to the importance of video in our content marketing strategies. In fact, 85% of internet users in the U.S. consume video content monthly and 54% of consumers want to see more video content from the brands they support. But what do you do if you want to incorporate more video content but you're not a professional videographer? Join this webinar to learn about
    -Crafting a video strategy to set yourself apart;
    -Creating an engaging and authentic on-camera presence;
    -DIY video creation when resources are tight (like during quarantine) and;
    -How to effectively batch create video content to simplify your content strategy

    About Meaghan: Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan’s expertise to map out their video strategy and improve their on camera skills so they can achieve their marketing, sales, and internal communications goals.
  • TIBCO Anything 360 for Microsoft Azure
    TIBCO Anything 360 for Microsoft Azure
    Kevin Barrett, Senior Cloud Solution Architect, Microsoft May 27 2020 5:00 pm UTC 34 mins
    When moving to the cloud, many businesses struggle to obtain complete business views across all of their disparate data sources. Information today is increasingly spread out across on-premises and cloud environments. To gain a comprehensive view of the business, organizations must modernize their data management techniques.

    Only TIBCO’s Anything 360 solution enables 360-degree views of any business entity—customers, products, employees, locations, assets, inventory, and more. It combines data virtualization and master data management (MDM) technologies and can be used in partnership with cloud computing services to help organizations gain 360-degrees of anything in the cloud.

    Watch this webinar with Kevin Barrett, Senior Cloud Solution Architect from Microsoft, to learn more about:

    Microsoft’s view of the modern data estate and predictions on upcoming industry trends
    How to overcome the challenge of obtaining complete business views in the cloud
    The benefits of Customer 360 and a real-world business example
    Step-by-step guidance on how to create 360-degree views for anything
  • What’s New at TapClicks - May 2020
    What’s New at TapClicks - May 2020
    Brian Childs May 27 2020 5:00 pm UTC 30 mins
    Become a TapClicks Expert! Join the head of our Product Training team, Brian Childs, for a brief conversation about the latest features from our engineering team. Also, learn about tips & tricks to help you work smarter.