Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
For LTV, engagement, and lifecycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.
ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.
For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!
In this webinar you'll:
* Learn why ASO is fundamental to the success of any app
* Familiarize yourself with the pillars of solid ASO strategy
* Leverage technology to increase your lifetime user value
* Think beyond keywords for your search strategies
* Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Peggy Anne Salz, Chief Analyst, MobileGroove
* Wendy Schuchart, Moderator, VentureBeat
End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.
Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.
This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.
It may be the height of summer, but it's also peak time for holiday email campaign planning. If you're looking beat last year's numbers, this webinar is a must-see.
We'll show you new tactics for behavior-based campaigns, explore using data to create hyper-personalized campaigns, look at leading brands with track records of sending successful holiday campaigns and much more.
Can't make the webinar? Sign up anyway, and we'll send you the recording!
Does the rise of AI-driven personal assistant apps - led by Siri, Alexa, and Cortana - have the potential to impact our daily digital behavior with everyday tasks like shopping, browsing the internet, and discover content? In this webinar, we’ll look at new research that indicates where this market is headed.
Key insights included:
- The most popular AI-powered personal assistant apps.
- How are consumers actually using personal assistant apps?
- A day-in-the-life of a Personal Assistant App super user.
Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.
This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.
Matt Sidden, IT Manager Enterprise Architecture, Cisco
John Schmidt, VP Global Integration Competency Center Practice, Informatica
David Lyle, VP Business Transformation Services, Informatica
Online marketplaces in Asia are a fast-growing channel for counterfeit activity and brand abuse. What are the complexities of protecting your brand in these marketplaces and how can you drive a successful enforcement strategy?
Please join MarkMonitor® Brand Protection expert Trevor Robbins as he reveals key strategies for successful monitoring and enforcement in Chinese Marketplaces.
During this webinar you’ll learn:
-How to build a strong trademark portfolio that meets country-specific requirements
-Ways to leverage local partners to understand and build trust with Chinese marketplaces
-Tips for avoiding and resolving enforcement issues
Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.
In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.
By attending this VB Live event, you'll:
* Understand VR and AR attitudes across the globe
* Learn what's holding consumers back from these technologies
* Introduce innovation with AR and VR into your own organization
* Learn how payment technology will help facilitate new VR/AR experiences
* Hear what experts think the future holds
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
* Wendy Schuchart, Moderator, VentureBeat
Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.
What you'll learn:
- Key decision points for building a partner referral program
- Best practices from successful programs
- Performance benchmarks for referral partner programs
Cyber attacks are on everyone’s agenda but with so much at stake just how should Broadcast, Media and Entertainment players protect themselves in an increasingly hostile world?
High profile attacks on broadcast and media players are on the increase. But what does the threat landscape look like? What are the new attack surfaces and how should broadcasters and media companies approach cybersecurity?
Brian Brackenborough, CISO, Channel 4
Richard Welsh, CEO, Sundog Media Toolkit & VP of Education, SMPTE
Cameron Brown, Information Security Strategist & Cyber Defence, EY
It is intuitive to believe that visuals are more memorable than text. To a certain degree, science confirms this. Research shows that visuals impact recall because they help viewers process information faster and assist them to pay attention by being more engaging than text.
But there is such a thing as a forgettable visual. Think of all the information you encounter in a typical week. How much of it do you remember? We tend to forget our lives almost as quickly as we live them and visuals can still escape our memories.
Join me, Scott Abel, The Content Wrangler, for a free, one-hour educational webinar with cognitive neuroscientist, Dr. Carmen Simon, to learn how to stay on people’s minds by applying science-based guidelines from the angle of how the brain processes visuals.
You will learn how to use visual thinking skills in four areas that are prevalent in business communication: facts, processes, data, and abstracts. And, you’ll discover how to use design elements such as images, text, lines, shapes to create interesting—and memorable—content. Dr. Simon will provide you with universal visual design principles and explain how they influence viewer attention and retention.
In just one hour, you will learn how to create and select visuals that impact memory and how to avoid those that don't. Visual thinking is important because when you use images correctly, you have the luxury of staying on your audience’s minds long-term. This helps you influence their decisions because people act in your favor based on what they remember, not on what they forget.
About Dr. Carmen Simon
Carmen Simon is a cognitive neuroscientist, bestselling author, and leading expert on using memory to influence decision-making. Her most recent book, Impossible to Ignore: Create Memorable Content to Influence Decisions, has won the acclaim of publications such as Inc.com, Forbes, and Fast Company, and has been selected as one of the top international books on persuasion.
The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.
And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.
Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.
* Understand the role of VR in online gaming
* Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
* Discover how to deploy full-stack analytics infrastructure and tools
Nicolas Nadeau, President, Exostatic
Kiyoto Tamura, VP Marketing, Treasure Data
Ben Solganik, Producer, Survios
Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Instaclustr, the Open Source-as-a-Service company, has recently released Elassandra and Kibana support through our Managed Service. Elassandra gives you the power of Elasticsearch to search your data directly from Cassandra – without developing custom integration or synchronisation code. This secondary index also provides the availability and cross-region replication benefits of Cassandra.
In this 30 minute webinar, Vincent Royer of Strapdata, the creator of Elassandra, and Instaclustr will walk you through the basic architecture and features of Elassandra and Instaclustr’s managed service offering for Elassandra and Kibana.
Join Intel, ScaleMatrix, and 451 Research for an insightful webinar covering the challenges and solutions to the adoption of Artificial Intelligence workloads: Deep Learning, Machine Learning and HPC, in the Cloud. High Performance Computing is a fundamental tool used in analytics and research; and on average, can provide an ROI as high as $515 per $1 of investment. However, HPC could deliver even greater value if we could overcome key technical barriers associated with different workloads driving separate systems with specialized hardware and software for each workload. These challenges lead to increased acquisition and management costs and are often responsible for reducing efficiency.
Learn how ScaleMatrix’ high-density data centers and cloud delivery capabilities along with Intel’s Scalable Systems Framework have overcome these challenges with tight system integration, increased density, and balanced compute, memory, network/fabric and storage in a composable, cloud-delivered architecture, specifically designed to address the various AI and HPC requirements associated with compute intense workloads like Genomic Analytics, Molecular Dynamics, and Machine Learning.
The ScaleMatrix Artificial Intelligence Cloud solution using Intel’s Scalable System Framework employs heterogeneous blocks of compute nodes that can be readjusted to match workload demand. It is easily scaled to meet any size customer need, offers ease of use, faster delivery times, and lower TCO by simplifying and improving core infrastructure. Technologies highlighted include the Intel® Xeon and Xeon Phi processors, Intel® Arria FPGA, Intel® SSD’s, and Intel® Omni-Path Architecture. Whether you’re focused on Image Processing, Convolutional Neural Networks, Alignment Algorithms, or DNA Sequencing, you’ll hear from Intel and ScaleMatrix experts how their joint solution can improve your HPC workload performance in an economical way. Complementary trial details will be presented.
Spend 1hr with Robert online and ask any question you want! Robert will present the latest industry information and give you insights into the present and the near-future.
Robert Scoble is on the Advisory Board of the VR/AR Association and is an authority on what's next, particularly when it comes to VR, AR, and MR. Partner at Transformation Group, Robert helps companies deal with the disruption that next generation augmented reality, AKA "Mixed Reality" represents. In his book, "The Fourth Transformation," he details how it will change everything from retailing to education to sports. Robert received several endorsements: Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc.: Top 5 on list of Tech Power Players You Need to Know. Next Reality: Top 50 AR influencer.
On a sales call, knowing about the person and what’s important to him/her is the key to relevance, gaining permission to ask questions, and building a genuine relationship. In this session, award-winning speaker Sam Richter will show you how to find information on people, in ways you never thought possible
Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.
But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.
Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.
In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions
* Dr. Anand Rao, Global AI Lead for PwC Data & Analytics
* Scott Horn, CMO, 24
* Stewart Rogers, Director of marketing technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.
At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.
Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.
* Discover the one trick to never-fail push notifications everywhere, not just apps
* Drive 2770% higher conversion rates through a specific kind of push notifications
* Learn how to apply behavioral triggered push notifications in your own marketing strategy
* Build better timing into your push notifications to increase conversions
* Marissa Aydlett, VP Marketing, Appboy
* Colleen LeCount, SVP Global Sales and Marketing, Mobolize
* Kara Dake, Founder, Women in Wireless
* Stewart Rogers, Director of Marketing Technology for VentureBeat
• Rachael Brownell, Moderator, VentureBeat
Watch this webinar to hear from Nancy Nardin, founder at Smart Selling Tools, Valerie Kuklenski, Senior Legal Contracts Manager at BlackLine, and Ryan Vandersloot, Account Executive at DocuSign, on how sales organizations are shortening their sales cycles and increasing ROI by reducing paper waste and going completely digital with DocuSign’s eSignature solution.
Sign up now to hear more about DocuSign’s seamless eSignature solution and how DocuSign can help shorten the sales cycle and help close more deals.
The value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve.
Some may use content to deliver new sales leads, improve customer satisfaction or enhance brand visibility. But for all the benefits content can bring, expressing the contribution it makes to a business in pounds and pence remains one of the biggest hurdles for B2B marketers.
Phil’s webinar will offer a step-by-step guide to building out your content strategy by highlighting the three key elements needed to feed your sales pipeline:
- Buying cycle
- Content map
- Content personas
He'll also explore the importance of a content audit, and how to carry one out, and discuss what type of content works best at different stages of the sales cycle.
Phil has over 20 years’ experience in online marketing and performance-based lead generation and has worked both client and agency side, including in the private sector as head of marketing for a B2B software provider.
Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.
In this webinar, the all-star panel will discuss:
• Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
• How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
• What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
• How to support both high touch and low touch channel partners (while keeping your sanity)
• Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers
Radiant is a robust tool for business analytics and running sophisticated models without any need for code development. It leverages the functions and tools in R and at the same time provides a user-friendly interface. With Radiant, you can manipulate and visualize your data, run different models from simple OLS to decision trees (CART) and neural networks, and evaluate your results.
The application is based on the Shiny package and can be run locally or on a server. Radiant was developed by Vicent Nijs. In this webinar, we review the tools available in Radiant and explain how easily you can use this tool without any setup or installation on your system.
Radiant key features:
• Explore: Quickly and easily summarize, visualize, and analyze your data
• Run different models: OLS, GLM, Neural Networks, Naïve Bayes and CART.
• Cross-platform: It runs in a browser on Windows, Mac, and Linux
• Reproducible: Recreate results and share work with others as a state-file or an Rmarkdown report
• Programming: Integrate Radiant's analysis functions with your own R-code
• Context: Data and examples focus on business applications
After this webinar you will learn:
• Data manipulation and running different models
• How to run advanced analytics in a browser on any device even in your tablet or iPad.
Ali has a Ph.D. in Finance from the University of Neuchatel in Switzerland and a BS in Electrical Engineering. He has extensive experience in financial modeling, quantitative modeling, and financial risk management in several US banks.
If data is not already the lifeblood of your business, it will soon be a critical competitive imperative. Several major impediments keep most organizations from taking full advantage of their data, but new technology is now making possible the creation of a modern global data fabric that can radically modernize an organization’s data management strategy while also enabling unlocking the business value to directly drive transformation of the business in a more compelling way.
Join us to learn:
•New Challenges around managing distributed data
•Current and Emerging technologies
•Crafting a modern data strategy
Allison Maslan shows you how creating just one powerful business relationship can tip the scales in your favor.
Developing a healthy network of strategic business relationships is key to growth.
During this free, on-demand webinar Allison Maslan, #1 bestselling author and CEO of a global business mentoring company, will teach you how to:
•Honor the "relationship-building code"
•Upgrade your personal brand
•Make new connections on a daily basis
•Accelerate your business growth
Most companies think they have an established channel marketing strategy, but can easily be left behind as soon as the next evolution of marketing hits. Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy.
Laz Gonzalez, Chief Strategy Officer at Zift Solutions, and Chad Reese, Director, Partner Digital Marketing at Cisco share:
•Disruptive forces in the channel and how to anticipate them
•Integrated marketing programs Cisco is delivering to partners
•Leveraging data and analytics to be more effective with channel partners
•Best practices in content marketing
•ROI expectations when marketing through partners
IT planners have far more options as to where to run their workloads than ever before. On-premises data centers, co-location facilities and managed services providers are now joined by hybrid multi-clouds – a combination of Software-, Infrastructure- and Platform-as-a-Service (SaaS, IaaS, and PaaS) execution venues. All have unique operational, performance and economic characteristics that need to be considered when deploying workloads.
In this Webinar Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center business will discuss how industry leading enterprises determine the best execution venues for their workloads by addressing:
•The market and technology trends that influence workload, data center and cloud strategy
•How to evaluate the characteristics of various workloads and execution venues
•How to manage workloads across on-premises and off-premises ecosystems
Attendees will learn how to formulate an IT strategy that can be used to guide the decision criteria needed for placing workloads on their best execution venues, and enable the migration and ongoing management of workloads across a hybrid multi-cloud enterprise architecture.
With social media consumption at an all-time high, companies must be vigilant against burgeoning cases of brand impersonation, false association and improper partner compliance in the social channel. Customers expect an authentic and seamless brand experience, and even one negative experience can have a damaging impact on your social reputation – and your bottom line.
Please join MarkMonitor® Brand Protection experts Kyle Sale and Zachary Wolf as they discuss the most common types of brand abuse found in social channels and best practices for protecting your brand across social and other digital channels.
During this webinar, you'll learn:
-How to detect unauthorized branding on social pages, user names and posts
-Existing social site enforcement policies – and gaps you should be aware of
-What unauthorized use of copyrighted content, images, and trademarks looks like on social media
Emerging technology allows organizations to differentiate through service and increase revenue while improving customer experiences.
After-sales service is now one of the biggest opportunities for companies looking to generate revenue, increase margins, and improve customer loyalty. Used correctly, emerging technology could become a huge source of competitive differentiation in field service. By putting the customer first and operationalizing field service strategy, organizations can maximize results.
Join this webinar to:
- Discover why customer demand is driving investments in mobile field service
- Find out the benefits and best practices of automating a field service solution
- Learn how to achieve efficiency gains without sacrificing the customer experience
Presented by Barbara Giamanco, CEO of Social Centered Selling, Christine LaVoi, Field Service Management Client Success Manager, IFS and Sean McDade, CEO of PeopleMetrics.
This webinar is part of our Connected field service webinar series. Sign up for this session, or the entire series today!
The most differentiating aspect of a strong value proposition is its degree of relevance to the buyer. This session shares an approach to developing a value proposition that centers on how to wrap your product or service offering in buyer-focused messaging that drives home relevance.
To achieve digital transformation means businesses need to be data driven, insight rich, and intelligently powered. Companies that strategically invested in MDM consistently out perform both digital and non digitally focused organizations. Why? Because MDM brings understanding to the data across a complex hybrid ecosystem of data silos and platforms allowing digital enterprises to gather, orchestrate and syndicate data and insights anywhere at any time. The best practices, skills and technologies needed to power master data, are the foundational skills to scale the broader investment in information and analytic architecture. Michele Goetz, Principal Analyst at Forrester Research, will share how digital transformation is shaping MDM and how businesses are rethinking their MDM strategies for competitive advantage.
• How MDM is at the center of driving stronger business outcomes
• How MDM competencies lay the foundation for data mastery and deeper insight
• How MDM technology is evolving to meet the new digital age and how to select your MDM capabilities
Behavior-Driven Development with Ruby/Cucumber automation is a practical, fail-proof, read-to-use strategy or process that improves software quality and decreases costs.
Ambiguity and miscommunication cause the majority of critical defects and undesirable outcomes in the software development lifecycle. Behavior Driven Development (BDD) ensures that requirements are accurate. It builds a mutual understanding of what should be developed and tested through a common vocabulary.
This webinar introduces BDD methods that promote product quality by generating business requirements in Gherkin (Given-When-Then) format. Tool agnostic, BDD emphasizes communication between business, requirements analysts, developers, and testers to ensure quality expectations are achieved. Describing requirements in the form of system behavior eliminates scope creep and guarantees proper software functionality.
VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?
Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.
And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.
Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.
In this webinar you’ll:
*Hear the results - for the first time - of the latest VR market research
*Discover the compelling business case for VR
*Understand why consumer-generated VR content is important to business
*Find out how companies are using VR content to strengthen their bottom line
*Learn what’s next in the VR content world
*Taylor Freeman, CEO, of Upload, Inc.
* Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
*Stewart Rogers, Director of Technology, VentureBeat
Task Types and Effort Driven can be two of the most confusing features of Microsoft Project, both to novice users and to experienced users alike. For example, have you ever changed one number in Microsoft Project, and then the software changed another number in response, and you don’t know why?
Guest expert Dale Howard will unlock the mysteries of Task Types and Effort Driven behavior in Microsoft Project, showing you how their behavior is logical, predictable, and meaningful.
Join this webcast to:
- Eliminate the confusion around these two Microsoft Project features
- Harness the power of Task Types in your own projects
- See how Effort Driven task statuses interact with each Task Type
Tableau is all about making your analytics faster, smarter, and more powerful, so that everyone can get the answers they need. Helping people gain insight into their data to solve unexpected problems is what drives us.
In this webinar, we will explore how Tableau can help with all stages of an analytics project, but focus specifically on a few advanced capabilities. Broadly, we will look at the following scenarios and the capabilities that support them:
-Segmentation and Cohort Analysis
-What-If and Scenario Analysis
-Rand Python Integration
Attend to see how Tableau is making advanced analytics exploratory, faster and more scalable than ever before.
Is your company on a data-driven digital transformation journey?
With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.
In this webinar, you will learn:
- Current digital transformation market trends driving the influence of cloud.
- Role of hybrid data management
- How National Instruments is growing at scale and reducing time to market for their products and services
- How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
Activating your company's data is the key to creating hyper-personalized email campaigns. In our upcoming webinar, you'll see examples of how to use your customers' data in creative ways. You'll also get an exclusive demo of Movable Ink's Summer Launch, including the new Data Sources app and a few other surprises!
Learn how automotive manufacturers can take advantage of connected vehicle innovation, data management and analytical opportunities supporting these strategies - webinar from SAS and Bosch.
By 2030, market estimates from McKinsey & Company indicate the automotive revenue pool could grow by $1.5 trillion stemming from shared mobility, connectivity services and feature upgrades to vehicles. Driven by these potential gains, automotive companies are racing to find ways to define and claim their role with new business models.
Yet, what is possible for automotive companies to achieve now given the availability of accessible driver and vehicle information? How can innovation teams take advantage of near-term opportunities that propel both current and future projects enabled by connected vehicle, mobility and on-demand services? How can companies start “doing” work around these emerging opportunities?
During the webinar you will learn about:
•Business development opportunities tied to connected vehicle and mobility strategies that ultimately allow for data monetization.
•Technology that allows OEMs and other organizations to draw out complex vehicle data before using it for analytical initiatives.
•A framework that helps organizations leverage predictive analytics, streaming and real-time information to improve business outcomes as well as customer experiences
A majority of manufacturers in MPI’s recent survey are now making money off the IoT – a big change from just two years ago. But challenges remain. Many decision makers can’t access essential data: They can’t always get what they want. This growing digital divide means that improvements in operations, supply chain, logistics, and customer service are being delayed for some while others are benefiting. Webinar attendees will learn how their manufacturing peers benefit from IoT data today, what solutions, such as streaming analytics, are gaining traction, and where early adopters are seeing success.
As widespread unauthorized product distribution reaches a new level of complexity, brand owners are finding themselves mired in a “whack-a-mole” battle against fraudsters. Unauthorized sellers are adept at setting up new sites and marketplace listings almost as quickly as they are taken down. Meanwhile, their multi-level marketing networks allow them to hide behind layers of anonymity.
Please join MarkMonitor brand protection experts Josh Hopping and Annie Wood as they discuss how to generate actionable intelligence and leverage investigative tactics to disrupt and dismantle infringing online networks at their source.
During this webinar, you’ll learn how to:
-Identify interconnected networks of infringing activity and shut them down
-Use test purchases and investigations to support legal action
-Connect the dots between online infringement and physical enforcement
Retailers and brands today face more challenges than ever before in terms of collecting, normalizing, editing and syndicating consistent product content across channels and partners. The penalties for inaccurate or inconsistent content are severe.
The webinar will discuss best practices for using connectors to deliver product content consistency across a network of partners and to drive customer satisfaction and long term profitability. We will examine some of the challenges of synchronizing content with partners and at the connectors from GS1 to product data feeds that help ensure a consistent rich experience for customers across channels.
As cloud continues to erase the network perimeter, it’s more important than ever to align IT infrastructure to track more closely to the businesses it serves.
As a result, gateway technology choices and investments need to fit the cloud model and fit in terms of security use case, value, and real-world business requirements.
Join Dan Cummins, analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing at Symantec, for an informative webinar on August 2 to hear a discussion of network security today.
- Discussion on the increased dependence on HTTP and HTTPS
- The limitations of Firewalls in the web and cloud world
The increasing critical need for web gateways, both on premise and in the cloud, for achieving:
- Access governance for users and devices
- Verifiable protection against advanced attack methods
- Agile risk management and measurable return on investment.
Important opportunities are at hand right now to integrate network and cloud-based approaches to achieve coordinated and robust anti-malware, privacy, policy and connectivity capabilities, while continuing on a path to flexible, software-defined infrastructure.
In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.
Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.
In this webinar, we will discuss:
- why Salesforce is great platform for marketing reports and dashboards
- revenue attribution modeling in Salesforce
- opportunity vs account based attribution
- example reports and dashboards
- what's included in the freemium edition and what's not
- how to install and try out the app
Customer service is the new brand differentiator. By 2020, customer experience will overtake price and product as the key brand differentiator per the Walker 2020 Customers Report. Customer experience also impacts customer retention by over 40% and provides opportunities to improve customer satisfaction and up-sell other products and services.
According to a Microsoft study, various industries touched by field service ranked between $200 million and $380 million more in growth. A connected experience is key to a service organization’s success now and into the future.
Join this webinar to:
- Learn why customer experience and communication are relevant for field service organizations
- Find out how to analyze data to improve customer satisfaction
- Discover best practices for delivering exceptional customer experiences
This webinar is part of our Connected field service webinar series. Sign up for this session, or the entire series today!
Many sales leaders struggle to get their salespeople to successfully use LinkedIn to grow their business. LinkedIn Expert Brynne Tillman and Sales Execution Expert Steven Rosen will share their formulas for success.
This webinar will cover two perspectives to a Crush your sales numbers using LinkedIn;
1. The practical and tactical activities to leveraging LinkedIn and
2. 3 Steps to effectively execute your LinkedIn strategy
You better get good at conversational video marketing, fast—or you're going to be obsolete.
Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.
Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.
Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.
By watching this webinar, you'll:
* Optimize your audience takeaways for video content
* Get tips from the savviest sales and marketing people on their video content strategy
* Focus your energy on the right distribution channels for your adverts
* Personalize video content to lock in the close
* Michael Ballard,Sr Manager Digital Marketing, Lenovo
* Stewart Rogers, Director of Marketing Technology, VentureBeat
Your Ultimate Guide to Black Friday Email Inspiration
Movable Ink and Iterable are teaming up to bring you proven email marketing tactics for your upcoming Black Friday, Cyber Monday, and Cyber Week campaigns. We’ll look at holiday email reports to help you identify the biggest tips and trends for the 2017 holiday season, including:
- Behavioral campaigns that deliver 1:1 experiences
- Time-targeted emails to drive customers to act fast
- Hyper-personalized content that boosts engagement across email and mobile
Trusted customer data is the difference maker between happy customers and getting blasted on social media. By using our contact data verification tools, you can quickly clean your customer contact data so that it can be relied upon for success. Whether the end goal is improved customer relationships or another data-driven digital transformation objective, clean contact data enables you to engage with your customers more effectively.
During this webinar, you’ll hear from Salema Rice, Chief Data Officer of Allegis Group, on how great customer data has improved her customers' experience. You’ll discover the positive effects right from a CDO and learn about how you can get started in creating better customer outcomes.
Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.
This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!