Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
Mitchell Levy, TEDx Speaker and Global Credibility Expert. Naomi Kent, President of In Touch Networks North AmericaRecorded: May 23 201944 mins
Are you a business leader wanting to create a personal brand using thought leadership? Have you ever thought about writing a book or article? Watch this webinar to learn exactly how to builld your brand through engaging thought leadership.
Michael Dalis, The Drive-Sales ExpertRecorded: May 23 201949 mins
You are a Senior Leader in a Professional Services Firm, you want to accelerate revenue growth. You spend a lot on marketing and business development, so why aren’t your sales growing at the pace you need? While you have had success in your own new client pursuits, it is less clear what role you and your Leadership team play in enabling a stronger biz dev effort. Michael Dalis — a recognized leader on the subject of B2B selling, a former sales leader and author of Sell Like a Team - How to Win Big at High Stakes Meetings — invites you to join him in this webinar to enable you to:
-identify the likely root causes of your organization’s slow revenue acceleration,
-avoid the common failure points in business development initiatives, and
-pick your spots where strong Leadership and Coaching impact faster sales growth.
Following this webinar, it will be clear what you can do as a Managing Partner to lead faster Business Development growth by making the right adjustments to your Business Development investment.
You will learn:
1. Why the responsibility for growth cannot be fully delegated.
2.What roles senior leadership plays in growth
3.How to play those roles effectively
Scott Anderson, Senior Solutions Consultant Shane Swiderek, Product Marketing ManagerRecorded: May 23 201955 mins
Guiding principles for adding reporting to your application
This webinar will examine the fundamental methods and considerations to start an embedded reporting project. Most importantly, it will help you answer the tough questions that are critical to ensure your project’s success.
-What type of reporting do you need? (static, interactive, and/or self-service reporting)
-What level of embedding do you need? (separate reporting portal, an in-application reporting tab, or a fully embedded, inline reporting solution)
-How do you deploy embedded reporting within your application? (best practices for shared security and access permissions, performance & load balancing, data architecture, and more)
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community.
Featured speakers include:
Itauma Itauma,PhD, Keiser University, HPCC Systems Community Innovator - Cervical Cancer Risk Factors: Exploratory Analysis using HPCC Systems
Cervical cancer is a leading cause of cancer-related death among women with about half a million new cases worldwide in 2018. 90% of cervical cancer deaths occur in low resource settings. This mortality could be reduced through effective prevention, screening and treatment programs. I will explain how an exploratory analysis of a cervical cancer database was performed using HPCC Systems with data visualizations and how the findings could be beneficial.
Itauma Itauma has a PhD in Instructional Design and Technology from Keiser University and is a student in the Harvard Business Analytics Program.
Lili Xu, Software Engineer III, LexisNexis Risk Solutions - Automatically cluster your data with the HPCC Systems massively scalable K-Means machine learning bundle
Imagine you are sitting in front of thousands of articles and trying to organize them into different folders. How would you accomplish it and how long would you expect to finish it? If you have some sort of data but have no clue how to efficiently cluster them, then Lili's talk will provide insight on a great place to start.
Lili Xu is in the final stages of completing her PhD in Computer Science at Clemson University. Now an employee, Lili has completed three internships with HPCC Systems on machine learning.
Richard Taylor, Chief Trainer, HPCC Systems, LexisNexis® Risk Solutions - ECL Tips and Tricks: DICTIONARY does it!
Richard Taylor has worked with the HPCC Systems technology platform and the ECL programming language for over 15 years.
William McKnight, Kuber SharmaRecorded: May 23 201959 mins
This free 1-hour webinar from GigaOm Research brings experts in AI and data analytics, featuring GigaOm analyst William McKnight and a special guest from Microsoft. The discussion will focus on the promise AI holds for organizations in every industry and every size, and how to overcome some of the challenge today of how to prepare for AI in the organization and how to plan AI applications.
The foundation for AI is data. You must have enough data to analyze to build models. Your data determines the depth of AI you can achieve -- for example, statistical modeling, machine learning, or deep learning -- and its accuracy. The increased availability of data is the single biggest contributor to the uptake in AI where it is thriving. Indeed, data’s highest use in the organization soon will be training algorithms. AI is providing a powerful foundation for impending competitive advantage and business disruption.
In this 1-hour webinar, you will discover:
•AI’s impending effect on the world
•Data’s new highest use: training AI algorithms
•Know & change behavior
•Corporate Skill Requirements
You’ll learn how organizations need to be thinking about AI and the data for AI.
Khoros and Jordan Berger, Strategy Director at McCann Recorded: May 22 201958 mins
Gen Z is growing up! They have recently entered the workforce, have more cash flow and now hold tremendous buying power and influence in the market today. Gen Z doesn’t just buy a product - they buy the lifestyle, the mission and the brand promise.
In this webinar, we’ll discuss insights and misconceptions about this generation who has begun to establish different habits, motivations and expectations from today’s brands. We will also discuss marketing strategies that have resonated with Gen Z, and how social listening tools can provide deep insights to learn more about this audience to help you implement innovative campaigns.
Lloyd Yip, The Startup Sales ExpertRecorded: May 22 201941 mins
Outbound is the most predictable and scalable channel for pipeline generation. However, it is also incredibly hard to build in an effective manner. You can probably even remember receiving awful cold outreach from companies that you immediately tossed to the trash.
In this session, we’ll go through how you can design an outbound process that cuts through the noise and compels your prospects to respond.
You Will Learn:
1.The four ingredients to a strong outbound strategy
2.Four common mistakes that will ruin your outbound effectiveness
3.Putting it all together to craft an amazing outbound strategy
Andy Wyatt, Sr. Product Marketing Manager, InstartRecorded: May 22 201936 mins
Regardless of how web skimmers infect your website, preventing your customer's personal information like credit card numbers, social security numbers, passwords and more from being skimmed is the only way to actually protect your website and your customers.
In this webinar, we’ll cover:
-How web skimming attacks like Magecart work and how they are notably different than traditional breaches
-How this vulnerability is impossible to solve with the current security tools and infrastructure
-Why preventing data exfiltration from the browser is the only way to fully protect yourself from web skimming attacks.
Tim Bartz, Yelena KasianovaRecorded: May 21 201945 mins
The buzz around Deep Learning and Big Data have led many decision-makers to believe that Machine Learning alone can recognize intent and provide proper responses without human supervision. Real-world experience proves otherwise.
Our unique patented hybrid approach is flexible and allows enterprise personnel to use linguistic tools to train an AI Assistant into more than an advanced FAQ bot, even without data. Thus collected data from multiple sources is used as context to optimize the solution’s ability to carry on natural language dialogs, embodying the tone, personality, and other attributes consistent with the company’s brand.
Join Tim Bartz, EMEA Presales Consultant at Artificial Solutions as he demos Teneo's Hybrid capabilities.
Introducing Teneo Developers, a new comprehensive resource to allow enterprise developers and partners fast access to experience the power of Teneo. Visit www.teneo.ai to get started for free.
This webcast from the BRC, in association with PwC, will help retailers navigate the complexity of current legislation. It will give practical advice on how to manage risk as the legislation evolves and will bring all this to life with a number of case studies.
Chris Allison - Managing DirectorRecorded: May 21 201948 mins
Join us for our upcoming webinar, ‘Business Opportunity: Realise your true potential’ hosted by Chris Allison, Managing Director of Auditel.
Auditel is currently expanding its network of franchised consultants and is looking for business professionals who want to develop a new consulting career or add additional services and income streams to their current portfolio.
This informative, free 60 minute webinar will explore the changes and trends in procurement and supply-chain management. It will then highlight the opportunity to become an Auditel customer advisor, detailing the benefits of the role, training you will receive and income potential. The full agenda for the session is detailed below:
How the 4th Industrial revolution is changing the face of procurement and supply-chain-management.
Overview of Auditel’s Procurement and Business Transformation solutions.
Benefits of being an Auditel franchisee and supporting business owners as a trusted advisor.
Training support and coaching provided.
Investment required and income potential.
Lisa Magnuson, Founder & CEO, Top Line SalesRecorded: May 17 201947 mins
Senior Sales Leaders, Sales Managers and Account Managers will all learn about:
How to spot a TOP opportunity
Why a War Room approach works and delivers top $$$’s
What you need to know about War Room strategy
Three big roadblocks and how to avoid
Key points to ensure ongoing success with account based selling
In this webinar, Ago Cluytens will take a deeper dive into the six core competencies that are required for Strategic Account Management success. Based on in-depth, current research around what high-performers do differently, Ago will give a detailed breakdown of how your organization – and you – can increase account penetration, protect your most valuable account from competitors, and generate substantially more revenue.
Why your Key accounts aren’t growing as much as they could be
Understanding your current situation and relationships
Prospecting in Key Accounts
Building a plan to grow an account
Leveraging your team to succeed
Caryn Kopp, Chief Door OpenerRecorded: May 17 201945 mins
Leaders! Join Chief Door Opener, Caryn Kopp when she shares the secret sauce for landing meetings with larger prospects. You’ll learn:
•Which prospects are exactly right for you
•How to create the sales message that piques interest and gets you in
•The tactics that Door Openers® use to get meetings others can’t
Danny W. Stout,, David SweenorRecorded: May 16 201942 mins
If yours is like most organizations, you are keenly aware that analytics is the fuel for a successful digital transformation. So, given that you have access to voluminous amounts of data and a plethora of algorithms, is there a secret ingredient that you (and most other organizations) are missing?
To deliver predictive insights, you need to increase focus on deployment, management, and monitoring of analytic models. To monetize and realize the value of data science, you need to focus on production refinement. This is the secret ingredient leading to competitive advantage. Watch this webinar to learn more.
Danny W. Stout, Ph.D., Senior Solutions Consultant and Pre-Sales Professional, TIBCO Data Science, TIBCO Software
David Sweenor, Global Analytics Marketing Leader, TIBCO Software
Andy Wyatt, Senior TechnologistRecorded: May 16 201944 mins
Don’t let third-party code (continue to) steal your customer information.
While 2018 was the year of GDPR, the new California Consumer Privacy Act (CCPA) is coming in 2020 and chances are your web apps are still not fully compliant. Both of these privacy regulations require that businesses take adequate precautions to protect customer information and prevent unauthorized access. Unfortunately, third-party tags or scripts in your web apps make it difficult to comply with this requirement.
All third-party code included in your web apps executes in the browser and has access to the same cookies and form fields that your first-party code does, leaving your customers’ data at risk for exfiltration through formjacking or cookie stealing. If you don’t take steps to prevent third parties from accessing sensitive information that customers enter on your website, you won’t be compliant.
The unfortunate reality is that the web was not built with privacy in mind, but there are ways to secure your customer data.
In this webinar, we’ll cover:
- The current ‘backdoors’ that exist in your web apps due to third-party code
- Why existing tag management and security measures are not enough
- How to defend customer information from being leaked from your web apps
Liz Heiman, Chief Strategy OfficerRecorded: May 16 201937 mins
46% of sales reps don’t hit their goals. Is that good enough for you? Don’t leave sales results to chance. Make sure you set your sales team up to succeed. These 7 steps will help you ensure that your team has what they need to succeed.
You will learn:
1.Avoiding Sales Prevention
2.How Vision Helps
4.What Your Sales Team Needs from You
Gareth Smith, CTO, Eggplant; Joel Montvelisky, Chief Solution Architect, PractiTestRecorded: May 16 201915 mins
Eggplant and PractiTest are joining forces to give testers and test managers better control of their projects, and the capacity to provide complete visibility to their stakeholders.
Join this webinar find out how you could benefit from this integration.
Eggplant’s Digital Automation Intelligence is an AI-driven test automation solution that can test the full customer experience, actively hunting bugs, predicting the quality of releases, and using intelligent image recognition to test through the eyes of the user.
PractiTest provides a Test Management system for your QA and Testing process. This allows you to control your testing tasks while getting complete visibility of your results, and most importantly, release your products in a professional way.
Now that these systems will work together seamlessly, you can have greater control over all your testing, providing everyone in the project with the information they need, in the format they expect it, and at the time they require it.
This webinar will give you an overview of both solutions and include a practical demonstration that will show you what you can expect to gain by integrating them.
Matt Schnarr, Senior Manager, Sales Engineering at ZeroFOXRecorded: May 16 201935 mins
Social media profiles serve as a valuable tool for corporations, high-profile executives and celebrities to create brand awareness and engage directly with followers. But these profiles also represent a broad, easily exploited, and often unregulated attack surface. Bad actors take advantage of your hard-earned social following to spearphish your customers and employees, spread offensive or malicious content, and damage your reputation. Learn how to identify and remediate impersonating profiles of your brand, executives and even yourself.
Attendees will learn:
-Why social impersonations often serve as the gateway to broader cyberattacks
-Tactics for identifying and taking down impersonating profiles
-Best practices for securing your accounts
Barbara Weaver Smith, The Large Account Sales ExpertRecorded: May 15 201943 mins
Program #5 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.
Hunter, Farmers, SDR, ADR, BDR, Account Exec, Road Warrior, Pre-Sales Engineer—the mix of specialized roles and titles can be overwhelming, especially for a small but growing company. This presentation will help you sort out the whys and wherefores of placing your people into the most appropriate roles for success in selling your product/service lines to large accounts, and to set the stage for scaling as you grow. For larger companies, you’ll get ideas for re-org if you’re not getting the results you want.
You will learn:
1.What the variety of sales roles today and how each supports large account sales.
2.How to enable a team sales approach for large account sales.
3.How to effectively engage subject matter experts in your large account sales process.
4.How to consider resellers, partners and intermediaries as part of your sales team.
5.Complications in placing people and how to avoid them.
Robert Pearson, Pearson Consulting and Bob Hogg, Marketing, Government, Aerospace & Defense, SDLMay 28 20194:00 pmUTC60 mins
Driven by an ever increasing need to reduce sustainment costs and deliver capabilities that enhance maintainer accuracy, efficiency and speed, defense organizations are pursuing enterprise consolidation and condition-based maintenance (CBM) strategies. These trends hold the promise to dramatically change how technical information is created, managed, delivered and utilized.
Alessandro Chimera, Manufacturing Industry Expert, and Danny Stout, Sr. Solutions Consultant, TIBCO Software Inc.May 29 20193:00 pmUTC30 mins
The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.
Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.
What You Will Learn:
-Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
-How multi-variate statistical process control can help to detect deviations from a baseline
-How to monitor in real time the OEE and produce a 360 view of your factory
The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
Andy Cotgreave - Technical Evangelism Director, TableauMay 29 20194:00 pmUTC60 mins
What is a dashboard? And does it matter? Should a dashboard fit one screen? Should it provide instant insight? Should it be interactive?
In this webinar, Andy Cotgreave will challenge the traditional definition of a dashboard. He will share his own definition and explain how the purpose of sharing data isn't to fit a particular definition, but to fulfill a goal. Andy will show many examples of different dashboards, explaining why they work and how they push the definition of the term "dashboard". Attend this webinar if you want to more effectively engage the users of your dashboards.
Steven Rosen with Rob JeppsenMay 29 20194:00 pmUTC48 mins
Join sales management expert Steven Rosen and his guest sales leadership expert Rob Jeppsen for an exciting Fireside Chat. In this episode, they will share their insights on what sales executives, managers and trainers need to do to Develop a World Class Coaching Program and crush their sales numbers.
No PowerPoint, no videos, just open and frank discussion.
Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories that will help you crush your sales numbers.
Effective sales coaching can produce tremendous performance improvements. The challenge is that developing a World Class coaching program is multi-faceted.
You will learn:
- 4 building blocks to Develop a World Class Coaching Program
- New findings on where sales managers need to focus their coaching time
- The impact of technology on coaching
- Approaches to coaching the sales coaches
- The power of cadence and accountability
Margaret Collins, Kristine Murphy, Lawrence Orin, and Joe GelbMay 29 20195:00 pmUTC60 mins
Instructional designers and technical writers both exist to explain how things work. Traditionally, instructional designers were focused on creating content experiences that educate, while technical writers were more concerned about crafting clear, concise instructions for using a product or service. Both disciplines strive to do the best job possible using the skills and tools at their disposal. And, increasingly, they’re being charged to do create the same types of deliverables.
Join me, Scott Abel, The Content Wrangler, and my special guests, eLearning specialist Margaret Collins, and Senior Software Engineering Manager, Kristine Murphy, both of adaptive experience platform, Progress. We’ll be joined by Lawrence Orin and Joe Gelb from Zoomin Software to discuss how the Progress team applies a learning and instructional design mindset that allows them to focus on user types and creating role-based, personalized content experiences.
Amit Prakash, Co-Founder / CTO & Nate Weaver, Sr. PMM - CI, at ThoughtSpotMay 29 20195:00 pmUTC60 mins
It’s easy to add a search box. Making search work for analytics? That’s a whole lot harder. While the last few years have seen a rise in search and NLP, not all search-driven analytics are created equal. Other analytics vendors have bolted on search capabilities, but search is not a side hustle. We should know. We’ve been developing the only analytics platform specifically built for search for the last seven years.
Doing search well is really difficult - especially when you factor in smarts, scale, speed, security, and complexity. And if a platform fails to address any one of those considerations, its search-based analytics capabilities are simply not enterprise-ready. Join us for a live webinar to learn how ThoughtSpot’s unique approach to analytics is creating a new world of possibilities through search and AI.
Cameron O'Rourke, Director, GoodDataMay 29 20196:00 pmUTC55 mins
In this friendly yet fast-paced webinar, Cameron O'Rourke, will show you the full-range of GoodData embedded business intelligence (BI) capabilities — from data intake to creating analytics, as well as building dashboards, embedding, and managing large-scale analytic deployments.
Learn why 50% of the Fortune 500 uses GoodData to power their enterprise and customer-facing applications and find out how you can get started. This is your chance to see the whole platform, end-to-end, and get answers to any questions you may have.
We will cover:
- How analytics for every user is fundamentally different.
- Scaling analytics.
- Analytics for developers.
- Why choose GoodData for embedded, white-label, or OEM analytics?
This webinar is appropriate for:
- Anyone seeking to learn more about how to scale their analytics strategy for the enterprise.
- Anyone evaluating analytics and data management solutions.
Approximately 45 minutes with additional time for Q&A.
Kathi Enderes, Vice President, Talent and Workforce Research Leader, Bersin (TM), Deloitte Consulting LLPMay 29 20196:00 pmUTC60 mins
As technology is advancing exponentially, productivity is often stalling. A new approach to talent management is needed to lead into the future.
Join Kathi Enderes, Vice President, Talent and Workforce Research Leader, Bersin TM , Deloitte Consulting LLP and eightfold.ai to learn about the disruptors in the Future of Work, and ways to use the new Bersin Workforce Transformation framework to help you continuously transform work and the workforce for these new realities.
What You Will Learn:
- Apply the 7 disruptors driving the Future of Work for your organization, and see why productivity is stalling
- Define the change from talent management to workforce transformation
- Determine what dimensions need to be addressed to continuously transform work and the workforce
- Identify specific use cases and examples where smart technology can enable workforce transformation
Antony Edwards, COO, EggplantMay 30 20192:00 pmUTC45 mins
No matter how carefully you design and build your software, people will stubbornly refuse to stick to the happy paths you’ve carefully laid out for them. It’s why exploratory testing is so important. Do something unexpected, because your customers certainly will.
The trouble is that it’s an overwhelming task. Test automation solves a big part of the problem – especially if you can add a dose of AI that actively seeks out bugs. But what if you could draw on real, live customer data to drive your testing?
Join Eggplant COO Antony Edwards and learn how to make the most of a massive, largely untapped resource, and deliver testing that truly reflects how people use your software.
Josh Zelonis, Forrester Research, Inc. and Evan Blair, ZeroFOXMay 30 20194:00 pmUTC60 mins
According to ‘The Digital Risk Protection Market in 2019’, an April 2019 report from Forrester, “sixty-four percent of global security decision makers rate improving advanced threat intelligence capabilities as a high or critical priority”. In this ZeroFOX webinar featuring that report’s co-author, Senior Analyst Josh Zelonis, we’ll discuss how the Digital Risk Protection (DRP) market is evolving as well as the different types of buyers and use cases for digital risk protection services. Security professionals can use this information to determine how digital risk protection can best suit the needs of their business. DRP makes threat intelligence actionable — which is why “it’s a great place to start” for many organizations. During the session, you’ll learn how DRP can be the foundation for building your cyber intelligence program.
-Understand how DRP makes cyber intelligence accessible to smaller
organizations and under-resourced security teams
-See how DRP provides tactical intelligence, which makes demonstrating ROI
-Learn how Marketing, Compliance, Legal and other teams can benefit from DRP
EPAM Systems’ Visualization Suite for TIBCO Spotfire
EPAM Systems’ Visualization Suite is a package of accelerators for improving user experience through embedded features, self-service guidance, and custom look & feel:
-EPAM Guided Tour
-EPAM Floating Visuals
-EPAM Visual Replacement
-EPAM Visualization Widgets
-Using the EPAM Visualization Suite, you can increase business user engagement and accelerate analytics adoption by:
-Enhancing analytics understanding
-Automating training guidance
-Creating transparent and easy-to-overview reporting
-Providing visually appealing analytics
Watch this webinar featuring Botond Kopacz, product owner, -Enterprise Analytics, EPAM Systems, to learn how EPAM Visualization Suite integrates BI & analytics into your corporate culture to contribute to your success.
Contact EnterpriseAnalytics@EPAM.com for more information or to schedule a free consultation.
About EPAM SYSTEMS
Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its software engineering expertise to become a leading global product development, digital platform engineering, and top digital and product design agency. Through its engineering DNA and innovative strategy, consulting, and design capabilities, EPAM works in collaboration with customers to deliver next-gen solutions that turn complex business challenges into optimized business outcomes.
Ritika Sehgal Director PreSales Analytics and Ashwin Datla Senior Solution Consultant TIBCO SoftwareJun 3 20195:00 pmUTC29 mins
How does a modern city transform into a smart city? A city that would like to function as an integrated orchestration of people, processes, services, organizations and technologies to enhance living conditions has some challenges.
What’s needed is an agile AI and machine learning-enabled ecosystem that can provide intelligent, connected and predictive services in healthcare, utilities, and/or transportation.
Watch this short webinar on smart cities for real-life customer examples of how TIBCO’s Connected Intelligent solutions can help:
- Make use of data sources for informed decision-making
- Monitor and manage change through streaming analytics
- Realize new revenue streams and engagement models for modern urban environments
James Carter, Senior Sales EngineerJun 4 20199:00 amUTC45 mins
More than half the content on modern websites comes from third-party services. While this enables businesses to easily leverage personalization, tracking, and other advanced functionality like live chat — this also means that a website must rely on performance and security of third parties.
Finding a way to manage and monitor these services is critical to ensuring the performance and reliability of your website. However, many organizations struggle since multiple teams can add new third-party services which exist outside of your dedicated monitoring and control systems.
Lisa Buffo, Cannabis Marketing Association (Moderator) and Daniel Stein, EVBJun 5 20193:00 pmUTC60 mins
As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
Julie Hansen, The Sales Presentation ExpertJun 5 20194:00 pmUTC45 mins
How is sales like improv? Both require the ability to adapt quickly to change, connect with a variety of players, and move the conversation forward. Sales Coach, Actor and Improv Performer Julie Hansen shares proven improv techniques from Improv Comedy that can help salespeople and sales leaders successfully collaborate with customers, overcome objections and move the sale forward.
You will learn how to:
1.Quickly pick up on buyer cues
2.Make your customer look (and feel) good
3.Easily overcome objections
4.Avoid this “conversation killer”
5.Move the sale forward
James C. Foster, CEO, ZeroFOX & P.W. Singer, Author of LikeWar: The Weaponization of Social MediaJun 5 20195:00 pmUTC60 mins
Is your organization prepared for the newest cyber threat to have hit business and government alike: attacks targeting not the networks, but the people and their beliefs on them? P.W. Singer's new book LikeWar outlines a radical new paradigm for understanding and defending against the unprecedented threats of our connected world. Modern businesses need to prepare and protect themselves against digital threats in our new social spaces that have hit everything from elections to corporate brands. Learn about this new battlespace and how organizations can better protect their executives, brand and people.
-Explore the collision of social media, war & politics
-Understand the social media based attacks targeting your brand and business
-Learn top tactics to protect yourself and your organization on social & digital channels
Tim Madigan, VP, eCommerce at Tyson Foods & Alex Murray, Digital Director at Lidl UKJun 5 20195:00 pmUTC51 mins
Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.
In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:
•The confluence of trends, new players and events fueling this revolution
•How customer journey “shopping modes” are critically different in grocery
•How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
•Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
•How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”
Consumers today expect their purchases to be delivered when and where they want them. By providing up-to-date, available delivery options at the point of purchase, retailers are able to build brand differentiation and loyalty with targeted and personalised delivery choices.
In this webinar, we will highlight the importance of providing flexible and varied delivery options, which can Increase conversion, reduce basket abandonment and build brand loyalty.
We will also showcase the Delivery Options Maturity index; MetaPack's industry benchmark report.
Expert Marketing AdvisorsJun 6 20195:00 pmUTC60 mins
End-to-End Event Execution: Elevate Physical Events to Digital Success
Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!
In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.
In this webinar you will learn:
- Pre-Event, During Event and Post-Event Best Practices
- How to leverage the event to supplement your Digital Footprint, SEO, SEM
- Capturing Onsite Event Value to make an impact online for months after the event has ended
At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.
About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.
Christopher Ryan, The B2B Revenue Growth ExpertJun 6 20195:00 pmUTC45 mins
In our third event in the Revenue Growth Series, Chris Ryan and special guest expert Ron Friedman will share a powerful 3-step process for accelerating revenue growth. Drawing upon the speakers’ extensive experience as business builders, corporate executives, and sales and marketing experts, Ron and Chris will share strategies and tactics that have led to consistent revenue acceleration, company turnarounds and improved company valuations.
Starting with five specific ways you can assess the strength of your existing sales and marketing performance, we will then cover eight action items you can take to align your marketing and sales teams. We will close with three important things you can do to accelerate revenue growth as well as an example of a B2B company that vastly improved its performance by following this three-step methodology. As a bonus, all attendees will receive a free copy Chris Ryan’s bestselling book, The Expert’s B2B Revenue Growth Playbook: Actionable Strategies to Make Your Business Soar.
By attending this event, you will:
1.Learn the best ways to accurately assess your existing marketing and sales performance.
2.Recognize the factors that lead most quickly to revenue growth.
3.Know how to align every part of your lead-to-revenue process for maximum results.
4.Establish the right metrics to manage performance.
5.Understand how to accelerate your revenue growth and gain competitive advantage.
Eric Fullerton - Product Marketing ManagerJun 11 20199:00 amUTC55 mins
Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.
In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.
Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.
Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.
The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.
Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.