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Marketing

  • Life after Discoverer: Where to go and how to get there!
    Life after Discoverer: Where to go and how to get there! Michael Armstrong-Smith and Katie Fair Recorded: Jun 23 2017 56 mins
    As Oracle de-supports Discoverer, many companies are struggling to find the right ‘replacement’ tool that will protect their investment and will minimize the impact on IT staff and end users.

    Join Michael Armstrong-Smith, an Oracle ACE, author of all three editions of the "Oracle Press, Oracle BI Discoverer Handbook", and leading expert on all things Discoverer as he discusses:

    - His experience with Discoverer, past, present and future
    - The opportunity for better reporting
    - What to look for in a new reporting solution
    - What he is recommending to his clients
    - Plus much more
  • The Power of Open Source Apache Cassandra Managed by Instaclustr
    The Power of Open Source Apache Cassandra Managed by Instaclustr Ben Bromhead, CTO and Co-Founder, Instaclustr Recorded: Jun 22 2017 37 mins
    This webinar provides a detailed comparison between open source Apache Cassandra managed by Instaclustr and proprietary technologies such as DataStax Enterprise. The aim is to highlight the operational and cost benefits associated with deploying open source Apache Cassandra and other data management technologies including Apache Spark. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
  • Objective Based Selling: Sell More to More People
    Objective Based Selling: Sell More to More People Tibor Shanto Recorded: Jun 22 2017 46 mins
    Most sales people spend a disproportionate time selling to narrow segment of their market, while ignoring or struggling to engage with over 50% of potential buyers. Objective Based Selling presents a different way to look, engage and sell to often ignored segments, leaving money and success on the table.
  • The Customer Journey Has Changed: Are You Ready?
    The Customer Journey Has Changed: Are You Ready? Felipe Walker, Sr. Director and Ian Griffin, Manager LexisNexis Risk Solutions Recorded: Jun 22 2017 26 mins
    Insurers are missing key points within their policyholders lives that can impact risk and retention. There is a way to close that knowledge gap. To gain insight and take action on important changes within your policyholders’ lives. An Active Risk Management program. Join us as we discuss
    - Current statistics and trends that trigger your policyholders to shop and how you can get ahead of it
    - Events that can indicate your customer’s life and risk level is changing
    - Best practices for integrating an Active Risk Management program into your current workflow to continually monitor your book of business and alert you to key events
  • How to Tell a Compelling Story About your Cross-Device Audience
    How to Tell a Compelling Story About your Cross-Device Audience Antti Riikonen, Product Lead, Mary Shirley, Product Marketing Consultant Recorded: Jun 22 2017 33 mins
    Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.

    In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:

    - The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
    - How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
    - The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
    - How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
  • Avoiding Collateral Damages to your Business with System Thinking
    Avoiding Collateral Damages to your Business with System Thinking Christian Maurer Recorded: Jun 22 2017 33 mins
    Sales Managers are often unconscious about collateral damages to the business caused by their current management practices. Many of them cause actual. System Thinking helps to identify the causes for those collateral damages and to take corrective actions.
  • Clearing the Fog Around IoT Analytics
    Clearing the Fog Around IoT Analytics Jason Stamper, Data Platforms and Analytics Analyst, 451 Research Recorded: Jun 22 2017 38 mins
    In this webinar, Jason Stamper, analyst for Data Platforms and Analytics at 451 Research, will look at some of the latest trends that are being seen in IoT and specifically analytics at the edge of the network — in other words close to where the data is generated.

    He will also identify a number of data platform and analytics themes that are becoming more critical in the IoT era: security and data governance; infrastructure including edge analytics and server less computing; data processing; data integration and messaging.
  • Customers: Your Most Important Source of Demand
    Customers: Your Most Important Source of Demand Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies and Trisha Winter, CMO, Amplifinity Recorded: Jun 22 2017 49 mins
    Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies, will share research and methodology behind the value that customers can bring to your company if engaged with strategically. A new data report on the performance of B-to-B customer referral programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will prove with data the case for leveraging customers for demand generation and the results seen by companies that are running this as an always on channel.

    What you'll learn:
    - Why peers are critical to creating demand
    - How to engage with customers to help create demand
    - Performance benchmarks for customer referral programs
    - Case study examples and business impact
  • Hybrid IT: How to create the right multi-cloud strategy.
    Hybrid IT: How to create the right multi-cloud strategy. William Fellowes, Founder, 451 Research, Neville Roberts, CEO, Planixs, James Griffin, Cloud Evangelist, Vodafone Recorded: Jun 22 2017 60 mins
    How can you better embrace multiple cloud and non-cloud IT environments in order to accelerate your digital business?
    How can you succeed in a multi-cloud world? We’ve gathered a range of experts opinions including the analyst perspective, the Vodafone view and a Vodafone customer CEO’s outlook.

    Speakers:
    William Fellowes, Analyst, 451 Research
    Neville Roberts, CEO, Planixs
    James Griffin, Cloud Evangelist, Vodafone


    Key talking points:
    -Common challenges of managing IT environments
    -What challenges enterprises face in different countries
    -How to select the right cloud for the right application
    -Choosing the right cloud vendors
    -How to manage these environments simply and securely

    Hear from Vodafone’s key customer Planixs (http://www.planixs.com) on:
    - How they manage multi cloud environments
    - The key things they consider when selecting vendors
  • Intelligent Content in Email
    Intelligent Content in Email Rob Brosnan, Vice President of Strategy, Movable Ink Recorded: Jun 20 2017 58 mins
    In our upcoming webinar, we'll show you how to activate your data and use it to create 1:1 email content that wows your customers and crushes your KPIs. You'll get an exclusive look at Movable Ink's Intelligent Content Platform and learn how leading brands are using it to create amazing customer experiences.
  • Accept Higher Risk Orders Without Fraud Losses
    Accept Higher Risk Orders Without Fraud Losses Eric Negler Recorded: Jun 19 2017 26 mins
    WEBINAR INFO:
    As an ecommerce business you need to turn away certain orders because they appear fraudulent or simply too risky. But what if you didn't? How many additional orders, and how much additional revenue, could you earn if you could accept increasingly riskier orders without fraud losses? Signifyd introduced "Guaranteed Fraud Protection" as a means for merchants to do just that; increase sales by accepting more orders, without fraud losses. Machine learning and domain expertise make this possible. What makes this important is your need to increase sales and enter new markets.

    Join this webinar to understand how fraud liability is shifted away from merchants and how fraud losses are completely eliminated to enable sales growth.

    ABOUT THE SPEAKER:
    Eric Negler is the Head of Strategic Partnerships at Signifyd, a company focused on helping merchants realize their full potential by removing fraud as an obstacle to business growth. Eric is responsible for building relationships with strategic partners that provide eCommerce and Payments services/solutions. 
  • Fireside Chat: The Biggest Challenge Sales Managers Face
    Fireside Chat: The Biggest Challenge Sales Managers Face Steven Rosen Recorded: Jun 19 2017 47 mins
    Sales management experts Mike Weinberg and Steven Rosen are hosting a fireside chat providing their solutions and insights on the most challenging issues facing sales managers.
    Expect an action-packed discussion, filled with bold, blunt and powerful sales management insights and stories, that will help you crush your sales numbers.
  • Industry 4.0 - Augment operational intelligence in real time & generate insights
    Industry 4.0 - Augment operational intelligence in real time & generate insights Claus Thoden, Senior Technical Lead TIBCO Software Recorded: Jun 18 2017 57 mins
    Industrial revolutions are epic moments and great opportunities to invest in new technologies and change the way business is done. The fourth industrial revolution, Industry 4.0, is now underway. But what is it all about?
  • Dissecting the OPM Breach: How AI and Threat Hunting Removed the APT
    Dissecting the OPM Breach: How AI and Threat Hunting Removed the APT Thomas Pace, Director of Consulting Services at Cylance® Recorded: Jun 15 2017 50 mins
    The 2015 data breach at the U.S. Office of Personnel Management (OPM) was a defining moment for the federal government, as it continues to reel from the colossal theft of personnel information affecting 21.5 million individuals. Join us for an insightful discussion to understand more about this massive cyberattack in our webinar, “Dissecting the OPM Breach. How Artificial Intelligence and Threat Hunting Removed the APT.”

    During the webinar Thomas Pace, Director of Consulting Services at Cylance®, will walk you through the course of events that led up to the OPM breach, expose the motivation behind the attack, and project its probable long-term impacts on how the U.S. government evaluates its IT and security strategy.

    Thomas will review the role Cylance played in responding to the breach by explaining the tools and processes that Cylance utilized to quickly detect and remove the malware from over 10,000 machines. You’ll also get an inside look at how the lessons learned can help your organization to better prepare against and prevent security vulnerabilities.

    Register for the webinar to learn more about:

    •The evolution of the threat landscape during the past two years
    •The value of having incident response processes and products in place before an incident occurs
    •The inefficiencies of legacy antivirus solutions
    •The benefits of artificial intelligence-based malware detection
  • Are You Set Up for ABM Success? What to Know Before You Go.
    Are You Set Up for ABM Success? What to Know Before You Go. Katie Martell, Jon Russo Recorded: Jun 15 2017 56 mins
    Account-Based Marketing tools like Engagio, DemandBase, and Terminus are powerful, exciting pieces of technology. But without the right data and decisions in place, it's like putting really nice shutters on a house without a foundation.

    B2B companies must be thoughtful about their ABM setup.

    Join Katie Martell, on-demand B2B marketer, and Jon Russo, B2B marketing operations expert and high-tech CMO as they walk through EXACTLY what companies need to get these tools to work. They'll share a real-life example of how to wrangle data and MAP/CRM integrations to get up and running with account-based strategies.

    Everyone's on a journey with ABM, but some are in different places than others. This session is ideal for anyone who's interested in getting started with ABM, who has bought an ABM tool and wants to improve their implementation, or who wants to see more value from their investment in ABM.
  • Why B2B channel organizations need PRM even if they already have CRM
    Why B2B channel organizations need PRM even if they already have CRM Tim Harmon, Managing Director, Nuvello, Laz Gonzalez, Chief Strategy Officer, Zift Solutions Recorded: Jun 15 2017 53 mins
    In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM (Professional Risk Manager).

    Watch live and learn:

    - How changes in the channel landscape have created higher demand for PRM
    Why B2B channel organizations need PRM even if they already have CRM and/or SFA in place
    - Key components and operational processes required to “start smart” with PRM
    - Best practices for partner recruitment, onboarding, shortening time-to-revenue and measuring performance with PRM
    - Why integration and prioritization matters when it comes to PRM and CMM
  • Transforming Your Digital Advertising With the Power of First Party Data
    Transforming Your Digital Advertising With the Power of First Party Data Lakshmi Ramesh, Director of Digital Marketing at Treasure Data Recorded: Jun 15 2017 26 mins
    Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.

    Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.

    The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.

    Join us for our webinar and you will learn:

    - How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
    - The common pitfalls of working only with 2nd and 3rd party data
    - Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
    - Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
  • The Account Journey: Stage Automation and Attribution
    The Account Journey: Stage Automation and Attribution Grant Grigorian, Co-Founder and CEO of Path to Scale Recorded: Jun 15 2017 36 mins
    In this webinar we'll explore how to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes.

    Specifically, we'll introduce the idea of an "Account Stage" and map out a few variations of an Account Lifecycle Model - ie how do we take a prospect from "Target Account" to "Customer"?

    Once we've established an account lifecycle model driven by the Account Stage, we'll fully automate it by using information about the contacts and sales deals in the account. The Account Stage will serve as the high-level indicator of where the account is in the sales cycle, making it easier to evaluate the health of our sales pipeline overall.

    Mapping out the Account LIfecycle will also improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement.

    We'll conclude the webinar by showing examples of how Account Based Marketing Attribution can be used to analyze the performance of the account lifecycle.

    Note to Audience:
    This webinar is NOT a product demo or a pitch. Instead, our webinars offer an in-depth exploration of challenging topics that our customers and partners are working through - and that we hope to shed some light on.

    Please attend the webinar to learn more about this topic and bring your own questions/comments to make the session more interactive - and more valuable to everyone.

    If you'd like to learn more about Path to Scale products, please visit us our website.
  • Selling in the Age of the Customer
    Selling in the Age of the Customer Barbara Giamanco Recorded: Jun 15 2017 40 mins
    Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
  • How the Application of ABM Fundamentals Enhances the Customer Experience
    How the Application of ABM Fundamentals Enhances the Customer Experience Ashley Shailer, Senior Associate at Inverta Recorded: Jun 15 2017 43 mins
    “Know me. Know my business.”

    While this is important in a pre-sales capacity, it’s table stakes for delivering a customer experience that surprises and delights. In this session, we’ll talk about how to define your customer’s lifecycle, and how to apply the fundamentals of ABM (account selection, insights, segmentation and messaging, play development, and measurement) in a post-sale capacity for the purpose of retaining customers, nurturing loyalty, and motivating advocates.

    About Ashley: Ashley is a Senior Associate at Inverta, and has spent more than ten years designing and implementing world-class demand creation and lead management strategies that leverage the latest in marketing technology. She’s held client-side and analyst roles in marketing systems and marketing operations, and consulting roles that leverage her unique expertise in lead nurturing, account-based plays, content, messaging, and social media strategy for more than 40 clients.
  • The Sales and Marketing Funnel: Bigger and Better Analytics
    The Sales and Marketing Funnel: Bigger and Better Analytics Marc Ramos, CMO & Tom Ericson, VP of Sales Recorded: Jun 15 2017 43 mins
    In many organizations, there is not always an alignment of Sales and Marketing Goals. Leveraging the right data and metrics from various systems (CRM, Web Analytics, & Marketing Automation) not only helps sync sales and marketing efforts but also provides a positive financial impact. By utilizing data from disparate systems, like Salesforce, Marketo, Hubspot, etc., Sales and Marketing leaders will have full visibility of the sales funnel and may immediately identify and address any stage that requires immediate executive attention.

    From lead generation to qualification to winning business, sales leaders will know if any stage is not at a level that supports the revenue targets. In this webinar, our CMO, Marc Ramos, and our VP of Sales, Tom Ericson will discuss the visualizations and reports that every sales & marketing leader must have to effectively manage their teams.
  • The Future of Agile Network Architectures & IoT Connectivity
    The Future of Agile Network Architectures & IoT Connectivity Ahmed Banafa, Ryan Allphin, and Brenda Boehm Recorded: Jun 15 2017 59 mins
    The Internet of Things is upon us. Vast amounts of big data are quickly approaching and network traffic, latency and bandwidth are at higher demands than ever. Storing, transmitting, and analyzing this data from IoT devices will require a secure and agile network architecture. Network failover and network security will be of the utmost importance.

    How will these changes in demand and technologies have an impact on new standards and protocols? Will network communications between devices and the cloud be safe? Tune into this dynamic panel discussion with leading IoT and network experts for the state of IoT networks.

    Panelists:
    Ahmed Banafa, SJSU Faculty Member and LinkedIn IoT Influencer
    Ryan Allphin, CTO, Cradlepoint
    Brenda Boehm, Chief Strategy Officer & Board Advisor, IoT Smart Solutions, TIA

    No BICSI CEC
  • Collaborative ABM: Partnering with Key Accounts for Innovation and Growth
    Collaborative ABM: Partnering with Key Accounts for Innovation and Growth Rob Leavitt, Senior Vice President at ITSMA; Jack Barrett, Senior Director, Strategic Marketing at Juniper Networks Recorded: Jun 15 2017 49 mins
    Account-based marketers talk a lot about being customer-centric. But the reality is that most ABM programs take a broad-brush approach to targeting customers that we think should be interested in our solutions.

    A truly customer-centric approach, especially with key accounts, begins with a deep dive into each customer’s business issues and then partners with them to design new solutions and shared success.

    This session will explore why and how a collaborative ABM approach can drive innovation, growth, loyalty, and advocacy with key accounts. The session includes a deep dive into Juniper Network’s award-winning ABM program, as well as examples from other companies including Accenture, Fujitsu, and KPMG.

    Key takeaways include:

    - The importance of collaborative innovation with key accounts
    - The value of transparency: ABM “with” not “for” key accounts
    - The research and development foundation required for collaborative ABM
    - Metrics beyond revenue: Measuring success with collaborative ABM

    About Rob: Rob Leavitt is Senior Vice President at ITSMA, a leadership community for B2B marketers and the pioneers of ABM in the early 2000s. At ITSMA, Rob provides strategic guidance to leading technology and B2B services firms on thought leadership, content marketing, and ABM.

    About Jack: Jack Barrett is Senior Director, Strategic Marketing at Juniper Networks, and leads executive engagement, ABM, demand generation, and channel development across the Americas.
  • Targeted ABM Strategies: Increase Conversions and Reduce Sales Cycles
    Targeted ABM Strategies: Increase Conversions and Reduce Sales Cycles Val-Pierre Genton, VP of Audience at BrightTALK Recorded: Jun 14 2017 39 mins
    As marketers are being asked to increase their contribution to bookings and revenue, account-based marketing is being used as a strategy to improve conversions and reduce the sales cycle.

    That said, ABM is only as good as the quality of the underlying data in your database and performance varies substantially depending your approach to execution.

    Tune in to this session and learn how you can:
    - Increase the number of target accounts
    - Increase the number of contacts inside of target accounts
    - Increase appointments with target accounts
    - Improve sales and marketing alignment
    - Grow revenue inside target accounts

    Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.
  • Battle-tested ABM Plays that Drive Engagement
    Battle-tested ABM Plays that Drive Engagement Sara Tatnall, Director of Marketing and Business Development, PFL Recorded: Jun 14 2017 46 mins
    Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.

    Join this session to learn:
    - ABM plays that work well for various target account segmentations
    - Ideas for account and contact personalization across channels
    - Tips for multi-channel execution and measurement
  • Scaling Fraud Management Like The World's Best Ecommerce Companies
    Scaling Fraud Management Like The World's Best Ecommerce Companies Skye Spear, VP of Partnerships at Signifyd Jun 26 2017 5:00 pm UTC 30 mins
    As ecommerce merchants scale their business to meet rising demand, the manner in which they manage fraud changes dramatically. Join Skye Spear as he walks through real-world examples of ecommerce pioneers who have grown rapidly while reducing fraud losses.

    ABOUT THE SPEAKER:
    Skye Spear is the Vice President of Partnerships at Signifyd, the world's largest provider of Guaranteed Fraud Protection. Signifyd eliminates fraud losses with a 100% financial guarantee against fraud, allowing merchants to enter new markets and accept significantly more orders. Skye manages Signifyd's strategic relationships with partners and key ecommerce players. Prior to joining Signifyd, Skye held key positions at Silver Tail Systems and RSA Security.
  • The 2017 State of Enterprise Analytics – from Insight to Foresight
    The 2017 State of Enterprise Analytics – from Insight to Foresight Bruce Rogers, Chief Insights Officer of Forbes Jun 27 2017 3:00 pm UTC 30 mins
    Join Dun & Bradstreet for a webinar led by Bruce Rogers, Chief Insights Officer of Forbes, to hear the results of our latest research on the state of enterprise analytics. We surveyed a cross-section of CEOs, CMOs, CPOs, CFOs and CAOs to understand the trends powering today’s insight-driven organizations.

    Bruce will be discussing the findings to give you a deeper understanding of the challenges and opportunities facing companies across North America and UK.
  • The Myth of Price
    The Myth of Price Don Cooper, The Sales Heretic™ Jun 27 2017 6:00 pm UTC 45 mins
    Stop throwing your profits away! You can make a lot more money by simply discounting less and charging more. Don’t think you can? Just wait—immediately after this revealing presentation you’ll be raising your prices and reaping the rewards!
  • Action GDPR – Execute on Data Rights
    Action GDPR – Execute on Data Rights Matthew Cawsey, Financial Services Master Data Management Specialist, Informatica Jun 28 2017 1:00 pm UTC 60 mins
    GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.

    Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and manage their Consent - with Master Data Management.

    In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.

    This session will cover:

    -Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
    -Benefits which can be achieved in addition to preparation for GDPR Compliance
    -Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering
  • Aligning Technology with Channel Sales and Marketing Best Practices
    Aligning Technology with Channel Sales and Marketing Best Practices Maria Chien, Channel Marketing Strategies, SiriusDecisions, Laz Gonzalez, Chief Strategy Officer, Zift Solutions Jun 28 2017 5:00 pm UTC 60 mins
    Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:

    • The top 5 priorities for channel marketing leaders
    • Aligning channel marketing efforts with corporate goals
    • Best practices for demand creation, partner enablement and functional development
    • How to solve integration challenges undermining channel program success
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Jun 28 2017 6:00 pm UTC 75 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • The Best of Microsoft Build 2017: An Inside Look for Software Developers
    The Best of Microsoft Build 2017: An Inside Look for Software Developers Jim Vacca & Chris Bowen, Technical Solutions Professionals, Microsoft Jun 28 2017 8:00 pm UTC 60 mins
    Software continues to transform the world in remarkable ways and developers are at the center of it. Tune in for this special encore Best of Microsoft Build presentation. We have taken the best rated content, announcements and solutions from our Microsoft Build 2017 Conference, and consolidated them into a one hour webinar.

    Agenda:

    Key Announcements from Microsoft Build 2017
    Key Content from Microsoft Build 2017
    Top Rated Demo
    Q&A
  • Location Analytics: Use Cases for Improving Visualizations & Reports
    Location Analytics: Use Cases for Improving Visualizations & Reports Rick Styll, Product Management, SAS; AJ Rice, Alliance Manager, Esri Jun 29 2017 3:00 pm UTC 60 mins
    Nearly 70 percent of business data contains some level of location information. But business analysts rarely use this data within their BI and analytics workflows.

    Location analytics is more than just putting points on a map. It’s part of a much larger picture of using location to provide context in visualizations, reports and analytics. Utilizing geographic data in descriptive and predictive analytics helps companies discover new patterns, identify location-specific opportunities, and get a complete picture before making business decisions.

    In this webinar, Esri and SAS discuss the role that location analytics can play in determining practical next steps for your organization. A product demonstration will be shown as well.

    We’ll answer:
    • How does location analytics add value to BI and analytics initiatives?
    • What are the right uses for location analytics?
    • What pitfalls should organizations consider as they implement processes and technology for analyzing geographic data?
    • Are special skill sets required to use location information?
    • How can organizations best develop a strategy for using geographic data?
  • Account Based Attribution App for Salesforce (Freemium)
    Account Based Attribution App for Salesforce (Freemium) Grant Grigorian, CEO & Co-Founder of Path to Scale Jun 29 2017 5:00 pm UTC 45 mins
    Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.

    In this webinar, we will discuss:
    - why Salesforce is great platform for marketing reports and dashboards
    - revenue attribution modeling in Salesforce
    - opportunity vs account based attribution
    - example reports and dashboards
    - what's included in the freemium edition and what's not
    - how to install and try out the app
  • Binomial and Multinomial Logistic Regressions in R
    Binomial and Multinomial Logistic Regressions in R Ali Marami Chief Data Scientist Jun 29 2017 5:00 pm UTC 45 mins
    Implementing Binomial and Multinomial Logistic Regressions in R and their applications in industry. Logistic regressions are the basic of machine learning. In this webinar, we discuss binomial and multinomial logistic regressions, how we implement them in R and test their performance. We will also review few examples of their usage in industry. In addition, you will learn how to use R-Brain advanced IDE when implementing the model.
  • How to Increase Organizational Effectiveness with Agile Project Management
    How to Increase Organizational Effectiveness with Agile Project Management Alexander Rodov, Microsoft Project MVP and Managing Partner, Trusted IT Group Jun 29 2017 6:00 pm UTC 60 mins
    Organizational effectiveness is defined as the efficiency with which an organization is able to meet its objectives.

    What if one of the organization's objectives is to introduce agile project management? What measures will you need to determine the efficiency of your agile tools, process, and people?

    Join this webcast to:
    - Learn what's important when introducing an agile methodology within the Microsoft PPM environment
    - Understand how agile can help increase organizational effectiveness within the PMO
    - See how Microsoft Project supports the agile methodology
  • IP – real world deployments from major industry players
    IP – real world deployments from major industry players IBC365 | AIMS | Arena Television | Timeline Jul 6 2017 3:00 pm UTC 60 mins
    With real world IP infrastructure projects being delivered, find out what non-SDI operation means for those involved in the design and build of next generation facilities.

    Speakers:

    Mike Cronk, Chairman, AIMS
    Daffyd Rees, Deputy Director of Operations, Arena Television
    Daniel McDonnell, Managing Director, Timeline

    Moderator:

    George Bevir, Editor, IBC365
  • Career Stallers that Derail Sales Leaders & What to Do When You're Stalled Out
    Career Stallers that Derail Sales Leaders & What to Do When You're Stalled Out Deb Calvert Jul 7 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Cloud-scale data fabric: Modernize data management and unlock business value
    Cloud-scale data fabric: Modernize data management and unlock business value Matt Aslett, 451 Research Director; Jack Norris, Sr. VP of Data & Applications & Anoop Dawar, VP of Product Marketing at MapR Jul 11 2017 4:00 pm UTC 60 mins
    If data is not already the lifeblood of your business, it will soon be a critical competitive imperative. Several major impediments keep most organizations from taking full advantage of their data, but new technology is now making possible the creation of a modern global data fabric that can radically modernize an organization’s data management strategy while also enabling unlocking the business value to directly drive transformation of the business in a more compelling way.

    Join us to learn:
    •New Challenges around managing distributed data
    •Current and Emerging technologies
    •Crafting a modern data strategy
  • Automation Fusion: Blending Platforms to Drive Channel Revenue
    Automation Fusion: Blending Platforms to Drive Channel Revenue Maria Chien, SiriusDecisions. Kevin Espinosa, Caterpillar, David Johnson, Oracle Marketing Cloud, Laz Gonazles, Zift Solution Jul 12 2017 5:00 pm UTC 60 mins
    Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.

    In this webinar, the all-star panel will discuss:

    • Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
    • How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
    • What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
    • How to support both high touch and low touch channel partners (while keeping your sanity)
    • Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers
  • How to align your B2B content strategy with your customer personas and your sale
    How to align your B2B content strategy with your customer personas and your sale Phil McGuin, Director of Demand Generation Jul 13 2017 2:00 pm UTC 60 mins
    The value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve.

    Some may use content to deliver new sales leads, improve customer satisfaction or enhance brand visibility. But for all the benefits content can bring, expressing the contribution it makes to a business in pounds and pence remains one of the biggest hurdles for B2B marketers.

    Phil’s webinar will offer a step-by-step guide to building out your content strategy by highlighting the three key elements needed to feed your sales pipeline:

    - Buying cycle
    - Content map
    - Content personas

    He'll also explore the importance of a content audit, and how to carry one out, and discuss what type of content works best at different stages of the sales cycle.

    Phil has over 20 years’ experience in online marketing and performance-based lead generation and has worked both client and agency side, including in the private sector as head of marketing for a B2B software provider.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jul 14 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Every Sales YES Begins with a KNOW
    Every Sales YES Begins with a KNOW Sam Richter Jul 17 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Why your VR game is virtually useless without data
    Why your VR game is virtually useless without data Kiyoto Tamura, VP Marketing, Treasure Data Jul 19 2017 5:00 pm UTC 60 mins
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • Accelerating Channel Success with Referral Partners
    Accelerating Channel Success with Referral Partners Kathy Contreras, Sr. Research Director for Channel Marketing Strategies, SiriusDecisions and Trisha Winter, CMO, Amplifinity Jul 20 2017 3:00 pm UTC 45 mins
    Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.

    What you'll learn:
    - Key decision points for building a partner referral program
    - Best practices from successful programs
    - Performance benchmarks for referral partner programs
  • Leading Social Media Selling
    Leading Social Media Selling Steven Rosen Jul 20 2017 4:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Turning advances in VR + AR into business innovation
    Turning advances in VR + AR into business innovation Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 4:00 pm UTC 30 mins
    Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

    In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

    By attending this VB Live event, you'll:
    * Understand VR and AR attitudes across the globe
    * Learn what's holding consumers back from these technologies
    * Introduce innovation with AR and VR into your own organization
    * Learn how payment technology will help facilitate new VR/AR experiences
    * Hear what experts think the future holds

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Register today!

    Sponsored by Worldpay
  • How Cisco Uses Architecture to Drive Their Digital Transformation
    How Cisco Uses Architecture to Drive Their Digital Transformation John Schmidt Jul 20 2017 4:00 pm UTC 60 mins
    Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.

    This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.

    Speakers:
    Matt Sidden, IT Manager Enterprise Architecture, Cisco
    John Schmidt, VP Global Integration Competency Center Practice, Informatica
    David Lyle, VP Business Transformation Services, Informatica
  • Measuring The Impact Of End-To-End Website Optimization
    Measuring The Impact Of End-To-End Website Optimization Mat Ball, Product Marketing Manager at SOASTA Jul 20 2017 5:00 pm UTC 45 mins
    End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.

    Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.

    This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.