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Marketing

  • Managing Information Overload with a Pragmatic Global Content Strategy
    Managing Information Overload with a Pragmatic Global Content Strategy Rebecca Ray, Common Sense Advisory Live 60 mins
    The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building an multinational presence means ensuring your content is global-ready.

    Join me, Scott Abel, The Content Wrangler, and my special guest, senior analyst Rebecca Ray of Common Sense Advisory, as we discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.

    Attendees will learn how to apply domestic market discipline to global rollouts, steps to follow when creating a practical strategy, and the importance of validating domestic marketing profiles to ensure they are appropriate for global use. You'll also learn how customer journey maps, auditing and categorizing of content for local markets, and establishing content tiering criteria based on hard data can help you be successful.
  • Sales Success  - 4 Ways to Crush Your Quota and Fuel Your Pipeline
    Sales Success - 4 Ways to Crush Your Quota and Fuel Your Pipeline Janice Mars, Principal and Founder/Shawn Sandy, Chief Revenue Officer Recorded: Sep 18 2017 45 mins
    In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time? Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and fuel your pipeline.
  • Content Science Review: Inspiration + Insight for Content Professionals
    Content Science Review: Inspiration + Insight for Content Professionals Colleen Jones, CEO, Content Science Recorded: Sep 18 2017 61 mins
    Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.

    As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
  • Discoverer, Microsoft, & Java: Avoiding Compatibility Catastrophe!
    Discoverer, Microsoft, & Java: Avoiding Compatibility Catastrophe! Graham Spicer, Sales Director - UK Sumit Dahiya, Director of Technology Recorded: Sep 14 2017 60 mins
    It's a perfect storm... If you are like most Organizations still using Oracle Discoverer, you probably also run Microsoft products as well as Java. Did you know that these two can cause your Discoverer tool to error and crash?

    As you upgrade Windows, Excel, Outlook, etc., Discoverer becomes more incompatible, and you risk your reporting infrastructure. As Microsoft releases newer versions (Windows and Office), they are moving away from Java as part of the software. Customers already are finding with Windows 7 and Office, they are experiencing issues in exporting from Discoverer from Excel. In Windows 10, Discoverer Desktop & Discoverer Administrator will, at best, have serious issues, but more likely, will not work at all.

    Additionally, as you upgrade ANYTHING in Oracle, it will require you to upgrade your Java version to ensure security is maintained. Unfortunately, Discoverer's required Java version has been desupported for years, which means in the future, when you upgrade Oracle, there is a potential that Discoverer will become incompatible with any Oracle Database (or other software!).

    Join our webinar as we discuss what potential issues might be encountered should you stay on on Discoverer, while running Microsoft, Java, and Oracle, as well as how you can mitigate these risks with the SplashBI platform.
  • The State of Email Marketing Personalization in 2017
    The State of Email Marketing Personalization in 2017 Movable Ink + Campaign Monitor Recorded: Sep 14 2017 53 mins
    If there’s one webinar you need to watch about email marketing personalization, this is it. Join Movable Ink and Campaign Monitor as we explore next-level email personalization tips to help you master gathering customer data, segmentation, and how to take your personalization to the next level with behavioral data.
  • Creating Machine-Friendly Content in WordPress: Making Web Content Accessible
    Creating Machine-Friendly Content in WordPress: Making Web Content Accessible Andrea Volpini, CEO, WordLift Recorded: Sep 14 2017 61 mins
    You’re thoughtful about the web content you create to attract prospects and to serve existing customers. You take great care to make sure your content is well-written, properly-punctuated, and error-free before you publish it. It’s what you’ve always done. But, it’s no longer enough.

    Interactive voice response systems, intelligent personal assistants, chatbots, smart homes, smart devices, and smart appliances introduce new content requirements. Your web content needs to be both human-readable and machine-processable to deliver on the promise of these emerging technologies.

    Join me, Scott Abel, The Content Wrangler, and my guest Andrea Volpini, CEO and co-founder of WordLift, for this free, one-hour webinar on how to quickly make your Wordpress web content more capable. You will learn how creating semantically-rich web content in Wordpress can help you develop new ways of interacting with your audience.

    You’ll discover how building a knowledge graph can empower your web content—making it readily available to chatbots, smart crawlers, voice interfaces, and personal assistants. You’ll find why making your content machine-friendly can help you optimize your content, so it appears at the top of the search results. And, you’ll learn how making your content intelligent can provide you with actionable business insights and metrics that matter.
  • Analytics 101 Part I: Building Your Analytics Road Map
    Analytics 101 Part I: Building Your Analytics Road Map Jen Lambert and Molly Jones - both Systems Engineers at SAS Recorded: Sep 13 2017 54 mins
    Analytics continues to be identified as a key competitive differentiator for businesses across all industries. Analytics drives better decision making through the application of a diverse set of techniques to uncover meaningful information and trends from data. Many small to mid-size companies have the potential to benefit from analytics, but aren't sure where to begin. In this webinar, will discuss:

    * Understanding analytics in a business context.
    * Building your analytics road map.
    * Applying an effective data strategy.
    * Descriptive statistics in action.
  • Elevating Intelligent Content to the Next Level
    Elevating Intelligent Content to the Next Level Michael Priestley, Rob Hanna, and Steve Manning Recorded: Sep 13 2017 63 mins
    You may already know the value of content that is constructed based on its purpose rather than just presentation. But many solutions today lock that value into one product or silo, inhibiting collaboration and reuse across the enterprise.

    The Darwin Information Typing Architecture (DITA) is a widely-adopted XML standard that delivers on this promise of intelligent content, but there are some inhibitors to adoption. Some see it as too complex. Others work to create content in compliance with an existing content format such as HTML or Markdown. With Lightweight DITA in the works, we can finally bridge the gap between the promise of intelligent content and the challenge of diverse authoring platforms and communities.

    Join Scott Abel, The Content Wrangler and his special guests Michael Priestley, one of the original architects of the DITA standard, and Rob Hanna from Precision Content, for a free one-hour online discussion designed to help you decide whether you should consider adopting DITA or Lightweight DITA.

    Are you ready for intelligent content?
  • Apache Cassandra and the Power of Low-code Application Development
    Apache Cassandra and the Power of Low-code Application Development Ben Bromhead of Instaclustr & John Sundberg of Kinetic Data Recorded: Sep 13 2017 49 mins
    With over 10 million node hours and a petabyte of data under management globally for a wide range of clients, Instaclustr has seen it all.

    Instaclustr has recently partnered with Kinetic Data to provide support through our Managed Service. Kinetic Data provides a powerful platform to build enterprise applications without expensive development and support costs. This solution extends the value of leveraging Cassandra for an enterprise software platform.

    John Sundberg of Kinetic Data, the creator of Kinetic Request and Kinetic Task, and Ben Bromhead, CTO and Co-Founder of Instaclustr, will walk through the benefits of a low-code platform built on Cassandra. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in. 
  • Enhance Sales Productivity With D&B Hoovers
    Enhance Sales Productivity With D&B Hoovers Dun & Bradstreet Recorded: Sep 13 2017 4 mins
    Learn how our sales intelligence solution, D&B Hoovers, can help you monitor developments at your accounts and stay informed of new opportunities with our personalized desktop, real-time alerts and notification options.
  • Target More Strategically With D&B Hoovers
    Target More Strategically With D&B Hoovers Dun & Bradstreet Recorded: Sep 13 2017 5 mins
    Learn how you can leverage data and analytics to help you quickly identify the right accounts to target and get in the door faster with our sales intelligence solution, D&B Hoovers.
  • Have More Informed Conversations With D&B Hoovers
    Have More Informed Conversations With D&B Hoovers Dun & Bradstreet Recorded: Sep 13 2017 5 mins
    See how our sales intelligence solution, D&B Hoovers, can help you prepare for meaningful engagement with an account with our deep-dive company profiles.
  • Mindful Selling
    Mindful Selling Jeffrey Lipsius Recorded: Sep 11 2017 44 mins
    Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
  • Attraction:  Become a Magnet for What you Want
    Attraction: Become a Magnet for What you Want Jim Cathcart, CSP, CPAE Recorded: Sep 7 2017 48 mins
    The Connections, Contracts and Outcomes you want are waiting for you to become an “eligible receiver.” When you develop the qualities and apply the tactics that engage them then what you’ve been seeking will also be seeking you.
    Jim Cathcart, author of Relationship Selling, The Acorn Principle and The Self Motivation Handbook is one of the top speakers in the world: Sales & Marketing Hall of Fame, Speaker Hall of Fame, TEDx top 1% (over a million views), Golden Gavel Award and more. He has worked with over 3,100 clients in applying this strategy and it will work for you too!
  • How to Win the Sale with the Discovery Call
    How to Win the Sale with the Discovery Call Keenan Recorded: Sep 7 2017 42 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Creating Value in Every Sales Call
    Creating Value in Every Sales Call Michael Pici, Brian Burns, Jeffrey Lipsius, Lisa Dennis, Moderator: Deb Calvert Recorded: Sep 7 2017 49 mins
    Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.

    Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.

    Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.

    By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
  • Augment operational intelligence in real time & generate insights
    Augment operational intelligence in real time & generate insights Claus Thoden, Senior Technical Lead, TIBCO Software Recorded: Sep 7 2017 58 mins
    Industrial revolutions are epic moments and great opportunities to invest in new technologies and change the way business is done. The fourth industrial revolution, Industry 4.0, is now underway. But what is it all about?

    It is characterized by an unprecedented convergence of people, systems, and devices that’s changing business models and creating new revenue opportunities; by applying streaming analytics on all big data sources to identify important moments and enable real-time action; and by interconnected devices that exchange of information to provide new capabilities and compelling customer experiences.
  • How to Address The Biggest Challenge for Both Inbound AND Outbound Sales
    How to Address The Biggest Challenge for Both Inbound AND Outbound Sales James Muir, Best-selling author, speaker and active VP of sales. Recorded: Sep 6 2017 37 mins
    Discover the biggest challenge to both inbound and outbound sales efforts and how to address it so both thrive. In this session, you will learn the key component for success in both your inbound and outbound sales strategy.
  • Attract Buyers Like a Magnet with these Sales Strategies
    Attract Buyers Like a Magnet with these Sales Strategies Barbara Giamanco, Sales and Social Selling Advisor Recorded: Sep 6 2017 43 mins
    To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
  • Cloud Integration Hub Salesforce Accelerator Deep Dive and Demo Webinar
    Cloud Integration Hub Salesforce Accelerator Deep Dive and Demo Webinar Scott Hedrick, Director Product Marketing, Etty Afriat, Director Product Management, Amit Vaswani, Product Specialist Leader Recorded: Sep 6 2017 55 mins
    Are you starting to build up difficult to manage data integration spaghetti as your cloud data integrations proliferate? Organize and simplify multi-point cloud data integrations with Cloud Integration Hub, the modern publish/subscribe solution for efficiency and productivity. Reduce data transfer and API charges by removing redundant Cloud synchronizations with Informatica’s Hub for data. Jumpstart your use of the Cloud Integration Hub with the new Salesforce Accelerator. Existing Informatica Intelligent Cloud Services Premium and Advanced customers can get started right way with the one year of basic Cloud Integration Hub with their subscriptions.

    In this webinar we will:

    •Provide a technical overview of the key capabilities and value of Cloud Integration Hub by Informatica experts
    •Demo the latest version of Cloud Integration Hub including the new Salesforce Accelerator
    •Show how existing Informatica Intelligent Cloud Services customers can get started with the one year of basic Cloud Integration Hub included in their subscriptions.
  • Social Selling & Relationships
    Social Selling & Relationships Maxwell Bogner, Tamara Schenk, Shawn Karol Sandy, Moderator: Viveka Von Rosen Recorded: Sep 6 2017 49 mins
    Inbound Marketing, Outbound Selling, Social Selling and Content Marketing: So many options. So little time!
    If you have been struggling to find a balance between staid and traditional outbound selling and time-sucking inbound strategies, do I have the panel for you! I will be interviewing three of the world’s foremost experts in Sales, Social Selling and Inbound Marketing. Shawn Karol Sandy, Tamara Schenk and Maxwell Bogner will share their thoughts and tactics on winning strategies they have used to bridge and balance the gap between Inbound and Outbound.
  • Building a community the FinTech way, from digital banking to blockchain
    Building a community the FinTech way, from digital banking to blockchain Ina Yulo and David Edwards, Senior Content Strategy Managers for FinTech and Financial Services (BrightTALK) Recorded: Sep 6 2017 49 mins
    FinTech is one of the biggest buzzwords these days, and unfortunately this means the market can get quite saturated with content.

    How can you grow, nurture and continue to engage a community of professionals who are keen to learn, educate themselves, and stay updated on the latest trends and topics in FinTech and Financial Services?

    David and Ina are Senior Content Strategy Managers for BrightTALK's FinTech and Financial Services communities which have over 400,000 members globally. Together, they organise online and offline events where leading experts debate and discuss topics ranging from innovation in payments, blockchain, mobile banking, and more.

    Join this session where you will learn:
    -What makes good FinTech content?
    -How to keep your followers or subscribers engaged and coming back for more
    -How to manage conversations where speakers might have opposing views
    -How can incumbents create compelling content that helps them better compete with "cooler" challengers?
    -How can speakers best position themselves to become credible thought leaders?
    -What are the top trending keywords in FinTech that will help your marketing campaigns?
    -How can you make the most out of a speaking opportunity?
  • Sales Enablement which Actually Enables Sales
    Sales Enablement which Actually Enables Sales Caryn Kopp, Chief Door Opener Recorded: Sep 5 2017 41 mins
    When sales is truly enabled, the right sales team consistently achieves maximum success in every performance moment from opening new relationships to closing sales. The enabled sales team has the right message, has demonstrated proficiency in the process, dependably executes on the right recipe and has the right support at their fingertips, To do this effectively key elements of the enablement process, which are typically overlooked, MUST be right.
    In this webinar you will learn how to:
    Pinpoint prospects more likely to say yes in a shorter time frame to avoid misusing time
    Craft messaging which keeps prospects/clients engaged and sales moving forward at every stage
    Uncover blind spots which can ruin results even if everything else you do is right.


    Tune in to also hear the bonus you get when you get Sales Enablement right. When Business Development is done right, there is no limit to what can be accomplished.
  • Smarter Buyers Require Smarter Sellers: The New World of Sales Enablement
    Smarter Buyers Require Smarter Sellers: The New World of Sales Enablement Craig Nelson, VP, Enablement, Kurt Wimmers, Enablement Manager, CallidusCloud Recorded: Sep 5 2017 51 mins
    Today's consumers come to the negotiating table with more information than ever before. They’ve researched your products online; they’ve read the reviews; they’ve scanned the social channels. For your sales channels to effectively work with these educated buyers, they need onboarding and enablement that goes way beyond basic access to marketing and sales assets. Based on more than a decade of experience deploying sales enablement software, we at CallidusCloud know that you need a dynamic solution that delivers training, content, and coaching in a prescriptive way, if you want to generate consistent revenue growth.

    Attend this session to learn how to:

    •Close deals faster and increase deal sizes and win rates, while reducing time-consuming enablement efforts.
    •Establish a repeatable onboarding process that reduces new staff time to productivity.
    •Deliver content in a prescriptive way that advances today's more informed buyers through the sales process.
    •Improve communication with buyers as well as internally across product management, marketing, sales, and service roles.
    •Apply a ready-to-use sales enablement maturity model that we’ll provide as a take-away to attendees.
  • [Google Case Study] Optimizing Content for Improved Translation Effectiveness
    [Google Case Study] Optimizing Content for Improved Translation Effectiveness Jon Ann Lindsey, Google and Val Swisher, Content Rules Sep 19 2017 5:00 pm UTC 60 mins
    We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?

    But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.

    Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.

    You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.

    This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
  • Thinking of SD-WAN? Critical Factors for a Successful Network Transformation
    Thinking of SD-WAN? Critical Factors for a Successful Network Transformation Jim Duffy 451Research, Karim Eljai NTT Sep 19 2017 5:00 pm UTC 60 mins
    In a rapidly evolving and digitized economy, the adoption of cloud services is accelerating for companies both small and large who want to remain competitive and relevant to their market and clients. Network transformation becomes critical for enterprises to support these cloud initiatives and in this context the emergence of SD-WAN is very timely. If you are considering SD-WAN to access cloud applications and leverage the Internet for your wide area network, this webinar will provide insight into real life SD-WAN deployment considerations. This knowledge will help you fast track your SD-WAN decision-making process and avoid costly mistakes.

    Join this webinar to learn:
    •How connectivity and security need to be a critical consideration of SD-WAN deployment, both at the data center and small branch office level
    •How SD-WAN network analytics can provide you with detailed visibility into the behavior of your network and can help your IT organization better manage workload and performance
    •Why it’s important to select a partner who is flexible and can offer choices from the design, deployment and management of the transformation
    •And more
  • How to use context to create digital success
    How to use context to create digital success Paul Boag, Founding Partner, Boagworks Sep 19 2017 7:00 pm UTC 60 mins
    Customizing the online experience users receive based on their context has become the holy grail of personalized marketing. But do we know as much about our users as we think we do or are we making assumptions? What knowledge can we realistically gather and what can we do with it? In this presentation, Paul Boag looks at context and how it can influence our digital products and services.

    By the end of this webinar you will:

    • Have a better understanding of the different context that impacts user behavior
    • Have a clear path to discovering more about the user's context
    • Know how to target users based on their context and what exactly is possible
    • Be aware of the dangers involved in making assumptions and know how to avoid them
  • Internationalizing Buyer Personas Case Study: Going Faster in France
    Internationalizing Buyer Personas Case Study: Going Faster in France Christopher Englund and Marco Chieppe, HubSpot Sep 19 2017 7:00 pm UTC 60 mins
    We all know the importance of a well-defined buyer persona. It tells everyone at a company who we sell to and what makes that person tick. A buyer persona is a fictional representation of your ideal customer. But, when a company grows globally, does that ideal customer change?

    Last year, HubSpot decided to "Go Fast in France." There was a lot of fanfare, hiring of French staff and several references to a famous cycling circuit. But, there wasn't a whole lot of thought given to exactly who were marketing, selling and servicing.

    Join me, Scott Abel, The Content Wrangler for a discussion with Christopher Englund and Marco Chieppe of HubSpot about the importance of building market-relevant buyer personas. You’ll discover how following a roadmap—and doing your research ahead of time—can help you develop international buyer personas that work.
  • Digital Transformation: How Europe will turn disruption into differentiation
    Digital Transformation: How Europe will turn disruption into differentiation Nick Patience 451 Research, Matt Leonard CenturyLink Sep 20 2017 2:00 pm UTC 60 mins
    Join 451 Research and CenturyLink on the 20th September at 3:00pm UK time, 4:00pm CET, to discuss how enterprises are choosing and deploying digital transformation initiatives for business gain. This webinar will focus on the strategies and actions impacting the European market.

    Organisations of all sizes and in every sector are busy redefining their IT priorities for a digital future, identifying the goals of enhanced customer experience, operational efficiency, business agility and improved risk management as four key pillars for their digital transformation strategies.

    Digital transformation can play out differently depending on a company’s maturity, the vertical sector in which it operates, its employees, its infrastructure, and its ability to innovate. Knowing where to start, and how to maintain momentum is critical.

    Join 451 Research and CenturyLink to learn how European enterprises are making assured first steps, and discover the following:

    - Understand how companies with more progressive digital transformation strategies are prioritising their efforts for competitive differentiation, changing the nature of their business with innovative technologies, and making service provider choices to accelerate results.

    - Gain insights and recommendations from a major survey of the IT priorities of enterprises in Europe.

    - Identify the key shifts in business context that will continue to shape digitisation efforts, and how these need to be reflected in a digital transformation roadmap for IT organisations.
  • IoT and Smart Buildings: The New Construct
    IoT and Smart Buildings: The New Construct Yann Palmore, JLL; Ray Moya, COO/CTO, Argent Associates, Inc., Moderated by Limor Schafman, TIA Sep 20 2017 3:00 pm UTC 60 mins
    Real estate developers, owners and tenants are rethinking the office building experience. Not only are buildings becoming increasingly efficient in in-door energy management and operations, they are also beginning to interact with the people who work within the walls, and with the out of doors environment.

    This type of sentient building design is making use of increased connectivity to and in buildings, as well as the use of sensors and IoT applications. This webcast will discuss communications and connectivity infrastructure that is being deployed in and to current real estate developments; what buiding owners, operators and tenants expect; the impact smart community development is having on smart buildings; and sample smart building IoT applications.

    Speakers:
    Yann Palmore, Vice President, Smart Building Solutions, JLL
    Ray Moya, COO/CTO, Argent Associates, Inc.

    >> Yann Palmore helps CRE investors, owners, and operators understand how to rethink building system infrastructure to support Internet of Things (IoT) technologies and drive smart building strategies. Yann’s key responsibilities are to guide clients through a structured process that prioritizes program goals, defines specific smart building strategies, specifies appropriate technologies, and oversees program implementation.

    >> Ray Moya has over 25 years of network engineering and organizational management experience. His specializations include, wireline and wireless voice and data networks, network security, software development, and finance. He has designed, engineered and installed hundreds of Fortune 500 Company and Government networks. He leads network-consulting teams in LAN/WAN, software development, wireless technologies, and Network security.

    For more about the speakers, please visit: http://www.tiaonline.org/webcast-iot-and-smart-buildings-new-construct
  • How to pick a winning IoT business model
    How to pick a winning IoT business model Mike Bell Canonical, Ian Hughes 451 Research Sep 20 2017 4:00 pm UTC 60 mins
    Getting started on an IoT project? Are you going to build a business or a liability for yourself? Canonical commissioned a research of 361 IoT professionals to find out how their projects are progressing. The findings were compiled in a report titled Defining IoT Business Models, which explored the practices of organisations currently implementing IoT projects. You can read it for yourself at http://ubunt.eu/vkTPIW

    In this webinar, Canonical's EVP of Devices & IoT and 451 Research's IoT Analyst will discuss our findings as well as the challenges and opportunities businesses will face with the internet of things!

    Join our webinar to find out...
    >How businesses can monetise the internet of things in the long term
    >What skills they need and where to find them
    >How to address fundamental security considerations.
  • Don’t just move data. Learn how to ensure data quality, security, and governance
    Don’t just move data. Learn how to ensure data quality, security, and governance Anthony Smith, EMEA Head of Technology, JLL and Forbes Analyst Joe McKendrick, McKendrick Research Sep 20 2017 4:00 pm UTC 60 mins
    The journey to cloud is an evolution not a revolution Data management issues get amplified in the cloud because of a complex landscape across cloud and on-premise applications. When you are moving data around, data security, data governance and data quality should be a top priority. Join Joe McKendrick from Forbes and Anthony Smith, Head of Technology Solutions at JLL to discover:
    •How to get the architecture right and understand what data goes to cloud and what stays on-premises, and what data management brings to the table around data quality, data security, and data governance.
    •Best practices on embracing both cloud and on-premises to scale flexibly and innovate faster to meet with accessible, secure and relevant data
    •How JLL is embracing both cloud and on-premise worlds for flexibility and faster development of best of breed solutions irrespective of where they are hosted. Hybrid is about digital innovations at JLL helping us scale flexibly and innovate faster to meet our customers’ needs with innovative solutions.
  • 5 Out-of-the-Box Openings for your Presentation
    5 Out-of-the-Box Openings for your Presentation Julie Hansen, Founder Sep 20 2017 5:00 pm UTC 45 mins
    A strong opening is critical to the success of your presentation today. Learn how to create an “Out of the Box” presentation opening that stands out from the competition and gives your prospect a compelling reason to pay attention.
  • Taking Microsoft Office from Good to Great
    Taking Microsoft Office from Good to Great Ben Sloane, Jared Fox - both Systems Engineers at SAS Sep 20 2017 6:00 pm UTC 60 mins
    In this webinar, you will learn how to use SAS to enhance the security, reporting and analytical capabilities of Microsoft Office while eliminating any data size restrictions. Regardless of your skill level, you will be able to harness the power of SAS from the Microsoft Office environment and take it from good to great!

    During the webinar attendees will see how they can use Microsoft Office to:

    * Access data from multiple sources.
    * Create historical analysis and use predictive analytics.
    * Disseminate findings to key stakeholders.
  • Actionable Insights on Customer Referrals: Takeaways from the benchmark report
    Actionable Insights on Customer Referrals: Takeaways from the benchmark report Trisha Winter, CMO, Amplifinity Sep 21 2017 3:00 pm UTC 45 mins
    Join Trisha Winter, CMO of Amplifinity, as she shares the data from the analysis of all customer referral programs run on the Amplifinity referral platform and what the data means for those that want to get more high quality leads from their customers.

    Trisha will cover:
    > Details behind the data
    > Key findings from analysis
    > Lessons learned for marketers running customer referral programs
  • Hyper-personalization: Marketing to a segment of one
    Hyper-personalization: Marketing to a segment of one Cherie Yu, Head of Local Marketing, Lyft Sep 21 2017 5:00 pm UTC 60 mins
    Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improve one-to-one marketing
    * The importance of not being creepy
    * The trends and future of hyper-personalization

    Speakers:
    * Cherie Yu, Head of Local Marketing, Lyft
    * Dr. Martin Prescher, CTO of AutoGravity
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Marketing Data Quality: Four Roles, One Goal
    Marketing Data Quality: Four Roles, One Goal John Donlon, Senior Research Director, SiriusDecisions Sep 21 2017 5:00 pm UTC 60 mins
    The marketing team’s goal is to acquire new customers and grow existing customer spend. To do this, they must have customer data that is relevant, timely and trusted. Data-driven marketers don’t just manage their new marketing applications; they actively manage their data as a strategic asset. And, as with all strategic assets, that means putting in place rigorous systems of governance to define key dimensions and the metrics to control the data that defines them.

    In this session, John Donlon, Senior Research Director, at SiriusDecisions discusses a seven-step process required within the marketing department for auditing, cleansing and managing data that is sustainable and delivers tangible results.
  • Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality
    Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality John Buzzell, Ricardo Olivo Sep 21 2017 6:00 pm UTC 60 mins
    Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
  • How to Make the Most of Your Data - Sales Analytics
    How to Make the Most of Your Data - Sales Analytics Joe Clarke - UK Sales Manager, Tableau Sep 26 2017 12:00 pm UTC 60 mins
    In sales, the right data and analytics can be the difference between making or missing your quota. Here at Tableau, we rely on analytics to empower every salesperson to better understand their accounts, identify promising prospects, and forecast accurately. This webinar is part of the "Analytics in Action" week.

    Join the live webinar with Tableau's UK Sales Manager, Joe Clarke, to see how our sales team have made sales analytics part of their team daily routine.

    You'll learn how Tableau's sales organisation uses analytics to:

    *Develop strategic account plans
    *Align with marketing campaigns
    *Define territories and lead routing
    *Collaborate globally for the best customer experience
  • Actionable Insights on Partner Referrals: Takeaways from the benchmark report
    Actionable Insights on Partner Referrals: Takeaways from the benchmark report Trisha Winter, CMO, Amplifinity Sep 26 2017 3:00 pm UTC 45 mins
    Join Trisha Winter, CMO of Amplifinity, as she shares the data from the analysis of all referral partner programs run on the Amplifinity referral platform and what the data means for those that want to get more high quality leads from their partner network.

    Trisha will cover:
    > Details behind the data
    > Key findings from analysis
    > Lessons learned for marketers running referral partner programs
  • How AI Can Help Sales Leaders Measure What Matters
    How AI Can Help Sales Leaders Measure What Matters Barb Giamanco Sep 26 2017 4:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • System Without a Strategy? Diagnosing Content Management Problems
    System Without a Strategy? Diagnosing Content Management Problems Regina Lynn Preciado Sep 26 2017 5:00 pm UTC 60 mins
    You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.

    There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.

    Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
  • IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS
    IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS Chris Helm, COO & Co-Founder, Blend Media Sep 27 2017 1:00 pm UTC 45 mins
    Brands typically invest in one-off, high end immersive experiences that
    deliver difficult to measure ROI metrics whilst also being challenging to
    consume for viewers.

    Multiple friction points along this journey make us ask “So What?” when it comes to the immersive visual experience.

    Blend Media specialise in 360˚ video and have built a creator network,
    content library and web editor to pass the ‘So What?’ test.

    We enable brands to create immersive, affordable visual experiences that deliver longer term campaign value that are engaging and easy for consumers to enjoy.
  • Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer.
    Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer. Nick Wildgoose, Zurich Insurance, and Jon Ball, Dun & Bradstreet Sep 27 2017 2:00 pm UTC 45 mins
    Join our webinar led by Nick Wildgoose – Global Supply Chain Product Leader at Zurich Insurance and Jon Ball – Senior Global Director, Analytic Consulting at Dun & Bradstreet, to hear the results of the latest market research. You’ll learn at which tiers in the supply chain disruptions are occurring more frequently and the causes of these disruptions. Nick and Jon will be providing you with a greater understanding of the challenges and opportunities facing companies across North America and Europe to improve supply chain resilience. They will also describe the innovations being brought in terms of supply chain risk assessment, technology, and transfer to help protect financial performance.
  • Virtualizing Media Broadcast: TV Transformed
    Virtualizing Media Broadcast: TV Transformed Steve Smith, Limor Schafman Sep 27 2017 3:00 pm UTC 75 mins
    Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.

    Speakers:
    Steve Smith, CTO, Cloud, Imagine Communications
    Stephen Smith is the CTO, Cloud, for Imagine Communications, where he leads the transformation of solutions to support media and entertainment markets in a future defined by IP, software, virtualization and cloud. Previously, Smith was the Executive Director of Media Systems at Starz Entertainment in Colorado, where he was responsible for the technology, implementation and operation of their Media Asset Management and Content Processing platforms. With 20+ years in the industry, Stephen has extensive experience in architecting, deploying, owning and operating complex media processing, origination and distributions systems.

    Host: Limor Schafman, Content Development Director, TIA
  • 3 Best Practices for Implementing A Modern B2B Integration Solution
    3 Best Practices for Implementing A Modern B2B Integration Solution Alan Lundberg, Dan Rezac - Informatica, Thomas Bennett - UNICO Sep 27 2017 4:15 pm UTC 45 mins
    Tune in to this webinar to understand how ordinary legacy EDI and other B2B technologies are being upgraded to handle many more standards without additional effort. Listen to the case of how one user went from a dated on-premise solution to B2B integration in the Cloud using familiar tools and practices. You'll walk away from this webinar with 3 solid actionable best practices to help you implement a future proof B2b solution.
  • How Governments Can Adapt - Making Digital Transformation a Reality
    How Governments Can Adapt - Making Digital Transformation a Reality Keith Dawson - Principal Analyst, 451 Research, Michael Mueller- Director - Solutions Management, CenturyLink Sep 27 2017 5:00 pm UTC 60 mins
    Can government institutions use modern tools and technologies to become more flexible and responsive to their constituents? What should they be looking at, and how should they adapt to the challenges of data security, privacy, and reliance on legacy systems? Digital transformation is an ambitious project for any organization; government decision-makers are hoping it will provide a path to broader citizen engagement, empowered employees, and new digital infrastructures that will provide better access to data and services.

    In this webinar we will discuss the results of a survey on the challenges and imperatives of digital transformation, including the perspectives of government managers on their technology and operational challenges and expectations.
  • How to Make the Most of Your Data - Marketing Analytics
    How to Make the Most of Your Data - Marketing Analytics Susan Graeme - EMEA Marketing Director, Tableau Sep 28 2017 12:00 pm UTC 60 mins
    Marketers are no strangers to data, especially as the number of tools generating marketing data grows each year. Curious about how much revenue was attributed to paid search last quarter? We've got data for that. Want to prove which programs generate higher quality leads than others? Data. This webinar is part of the "Analytics in Action" week.

    Here at Tableau, we rely on analytics to understand the mass of data - a challenge all marketers must overcome to thrive in a data-driven world. In this live webinar with Tableau's Marketing Director, Susan Graeme, you'll see how we tackle the marketing data dilemma.

    You’ll learn how Tableau's marketing team uses analytics to:

    *Build a Demand Generation funnel
    *Overcome our 5 marketing dilemmas
    *Visually analyse data from our marketing technology stack
    *Connect disparate data sources (Salesforce, Eloqua, Google Analytics)
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.