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Marketing

  • How Sales Leaders can Manage and Motivate Their Millennial Salesperson
    How Sales Leaders can Manage and Motivate Their Millennial Salesperson
    Danita Bye, Founder of Sales Growth Specialists; Author of Millennials Matter Recorded: Nov 16 2018 46 mins
    In this webinar, you’ll learn:
    -3 critical Millennial mindsets to leverage to get engagement
    -3 must-have beliefs needed for success
    -3 differences to providing feedback to Next Gen salespeople
  • Brexit: Ask the Expert
    Brexit: Ask the Expert
    William Bain, BRC Recorded: Nov 16 2018 56 mins
    UK Cabinet Ministers and EU member states are considering the terms of a prospective deal which could be agreed later this month. In this special webinar, the BRC’s Brexit policy advisor William Bain will discuss and take questions on this week’s crucial developments and as the timeline towards a deal or no deal outcome accelerates.
  • How to Triple Your Close Ratio With Just Two Questions
    How to Triple Your Close Ratio With Just Two Questions
    James Muir CEO of Best Practice International and Bestselling Author of The Perfect Close Recorded: Nov 15 2018 55 mins
    Discover how to triple your close ratio using the two key questions that are zero pressure and advance the sale with 95% certainty. In this session you will learn the exact questions for advancing the sale while making client feel more educated, in control, and causes them to see you as a trusted advisor and consultant.
  • Wrangle Data 80% Faster
    Wrangle Data 80% Faster
    Thomas Blomberg, Senior Product Manager Recorded: Nov 15 2018 29 mins
    Simplifying Your Data Experience with Spotfire X:
    Data is foundational to analytics—but connecting and wrangling data takes more than 80% of a user’s time. See how TIBCO Spotfire® is making it simple to connect to, join, clean, and wrangle data from a variety of sources including big data stores. Through product demos, learn about the latest Spotfire® features and our continued focus on “edit everything” to streamline data wrangling.
  • Closing Important Sales Negotiations
    Closing Important Sales Negotiations
    Patrick Tinney, Founder, Centroid Training & Marketing Recorded: Nov 15 2018 40 mins
    Learn important tips that will help you close important sales negotiations
    -Learn to qualify your buyer negotiation partner
    -Learn to dig into what really motivates your partner
    -Learn how to pace an important negotiation
    -Learn what real value means in a negotiation….and it is not all about price!!
    -Learn how to close a profitable negotiation like a pro!!
  • Productivity, efficiency, effectiveness – what’s what and where to focus?
    Productivity, efficiency, effectiveness – what’s what and where to focus?
    George Brontén Recorded: Nov 15 2018 42 mins
    What is the difference between sales productivity, efficiency, and effectiveness? What can we do to maximize the output of our sales teams? Where should we place our focus? How do we ensure that everyone is working with the right things? Is sales and marketing technology helping or making matters worse?
  • An Agile Approach to Identity Resolution in Large, Historic Data Sets
    An Agile Approach to Identity Resolution in Large, Historic Data Sets
    Lisa Spory, Sevatec, Prash Chandramohan, Informatica Recorded: Nov 15 2018 55 mins
    To accurately depict a person’s history and interactions for more trusted reporting and analytics, this Federal agency leveraged an Informatica solution to create unique identities. The agency found that it still could not accomplish its consolidated reporting goals due to poor data quality even after doing everything right with a data warehouse. They used an agile approach to resolve 30 years of person-related records from 30 systems into unique identities.

    Join this webinar to learn how identity resolution applies industry standard algorithms as part of its fuzzy matching process to deliver a self-service view of high-quality immigration data.

    Lisa Spory, Vice President of Account Management and former Program Manager for a large data warehouse project at Sevatec, and Prash Chandramohan, Director of MDM Product Marketing, Informatica, will discuss how identity resolution enables this agency to
    - reduce 600 million records to 182 million individual identities
    - track an individual's complete immigration history and interaction over time and
    - better serve the applicants while minimizing fraud
  • 7 Sales Differentiation Secrets Every Salesperson Needs to Know
    7 Sales Differentiation Secrets Every Salesperson Needs to Know
    Lee Salz – Sales Management Strategist and author of “Sales Differentiation” Recorded: Nov 15 2018 47 mins
    Sell the value! Those are the marching orders commonly given to salespeople as they are sent on a quest to hit their quotas. But what is the value? That’s what salespeople want (and need) to know. Without a sales differentiation strategy in place, every buying decision is laser-focused on price.

    Lee B. Salz, author of the new, groundbreaking book “Sales Differentiation,” teaches you how to harness the power of sales differentiation to win more deals at the prices you want. In this entertaining and educational virtual presentation, Lee will share 7 sales differentiation secrets every salesperson needs to know.
  • Building the Business Case for Excellent Content Delivery
    Building the Business Case for Excellent Content Delivery
    Joe Gelb Recorded: Nov 15 2018 60 mins
    We instinctively know that unleashing our technical product content will make our customers happier and bring benefits to our company. But how can we quantify and measure that value in order to secure the resources needed to transform the digital experience and build a modern technical resource center? 
     
    Join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software as they zoom in to the details and show you how to calculate ROI and build the business case to move up the content value chain towards dynamic content delivery and a cross-touchpoint digital experience.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 19
    The Download: Tech Talks by the HPCC Systems Community, Episode 19
    HPCC Systems Recorded: Nov 15 2018 55 mins
    Speakers and topics for this episode include:

    Jayashree Ukkinagatti, Rashtreeya Vidyalaya College of Engineering, India
    Set up Automatic Builds for the continuous integration of ECL queries stored in GIT using Jenkins

    Software developers work in an isolated team. If they need to integrate their changes with different code base, waiting for days to integrate their code may create many merge conflicts , may get hard to fix the bugs or may lead to duplicate efforts. In this presentation, Jayashree will speak about the setting up of automatic builds to integrate ECL queries stored in Git using the Jenkins deployment pipeline techniques, when the pull request is made on additions or changes to ECL queries stored in Git.

    Nicole Navarro, New College of Florida
    Measuring the geo-social distribution of Opioid Prescriptions

    Drug overdose was the leading cause of accidental death in the US in 2015, and the number of drug overdoses involving opioids in 2016 was 42,249 – an increase of 18% per year since 2014. In this talk, Nicole will explain how she utilized the open source HPCC Systems capabilities around knowledge engineering to create data features and interactive visualizations. These were designed to allow research into Drug Socialization across social groups and geographical regions with a focus on opioid prescription rates.
  • Delivering Quality Digital Experiences with Intelligent Automation
    Delivering Quality Digital Experiences with Intelligent Automation
    Dr. Gareth Smith, VP Products Recorded: Nov 15 2018 56 mins
    In the new world of mobile apps, cloud services and the Internet of Things, people, processes, data and devices are all converging to reshape how day-to-day business is done. This widens the customer’s experience beyond a single, siloed, application into a much broader context, where not everything is under your control. In this presentation, Dr. Gareth Smith will outline the challenges of delivering quality digital experiences, the benefits of employing predictive analytics and an approach for achieving amazing digital experiences by focusing on the customer experience and the goals of the business.
  • Analytics for compliance, monitoring and audit
    Analytics for compliance, monitoring and audit
    Eugene Hillery and Marcel Bickert - Head of International Operations at Tableau, EMEA Recorded: Nov 15 2018 43 mins
    How to get ahead of non-compliance
    Finance teams typically chase down non-compliant activity after the fact in an attempt to minimise the damage. However, with a modern analytics platform like Tableau it's quick and easy to detect potential violations in real-time by visually analysing your own data.

    In today's data-driven world, organisations are using modern analytics to proactively detect non-compliance. In this webinar, discover how Tableau enables you to quickly monitor key compliance metrics so you can better inform operational decision making.

    You will learn how to:

    *Monitor timecards, expense reports and invoice compliance in real-time
    *Automate reporting of compliance status to staff
    *Use visual analytics to audit and investigate transactions
  • Ideal Schedule for Sales Manager Productivity
    Ideal Schedule for Sales Manager Productivity
    Carole Mahoney, Founder Recorded: Nov 14 2018 49 mins
    What should a sales manager’s schedule look like to have the maximum impact on their sales teams’ performance?

    Join this webinar and discover sales productivity best practices that overcome challenges with:
    ●Building relationships with salespeople
    ●Improving sales performance
    ●Managing quota to exceed expectations
  • Modern Reporting at Scale
    Modern Reporting at Scale
    Shane Swiderek, Product Marketing Manager Sherman Wood, Sr. Director Solutions Consultants WW Recorded: Nov 14 2018 60 mins
    Recent innovations in data discovery are dominating business analytics discussions in the CIO office. Meanwhile, large scale reporting systems continue to deliver the lion’s share of information; Most of the content consumed by organizations is still in the form of a report or a spreadsheet.

    Reporting keeps evolving and needs are shifting because relational databases are being augmented or replaced with integration platforms or NoSQL systems; monthly schedules with instant alerts; and static outputs with multiple interactive formats.

    In this session, learn about these market and technology shifts, the pressures they create, and the tooling that effectively answers important information delivery needs.

    View to learn:

    -How data access paradigms have evolved
    -The shift from single static outputs to multiple interactive outputs
    -Expectations for speed and delivery methods
    -TIBCO Jaspersoft® APIs, architecture, and reporting innovations
    -How self-service reporting allows you to offload reporting workload to your users and customers
  • 7 Sales Hacks to Boost Your Sales Productivity
    7 Sales Hacks to Boost Your Sales Productivity
    Deb Calvert Recorded: Nov 14 2018 45 mins
    Join Deb Calvert from People First Productivity Solutions to learn 7 sure-fire sales hacks that will amp up your sales productivity. Each of Deb's sales hacks are field-tested and come directly from top-performing sales pros who found smart workarounds and processes that led to sales success, quota attainment, and making more money!
  • Five Keys to Successful Prospecting (some refer to it as Cold Calling)
    Five Keys to Successful Prospecting (some refer to it as Cold Calling)
    Connie Kadansky, Sales Call Reluctance Coach Recorded: Nov 13 2018 38 mins
    70% of the sale is engagement and uncovering the need. Prospecting and engaging prospects is the weakest link and biggest challenge for salespeople. 80% of prospecting is emotional and 20% is strategic and technical. Explore and discover what it take to become effective at prospecting people who you don’t know yet.
  • One Dashboard to Rule Them All: The Technical Evolution
    One Dashboard to Rule Them All: The Technical Evolution
    Christine Quan and Caitlan Yu, solutions engineers at Periscope Data Recorded: Nov 13 2018 16 mins
    In a more aggressive competitive landscape than ever, data analysis is proving to be the key differentiator between winners and losers. But simply collecting information is not enough to get ahead; companies have to be able to blend data and build effective visualizations in order to optimize their business intelligence.

    To create a dashboard that can be used as single source of truth, there are many steps that need to be taken. Join Christine Quan and Caitlan Yu, two solutions engineers at Periscope Data, as they discuss the process to create this common data resource, such as:

    - Nurturing cross-team partnerships between chart creators and consumers
    - Sharing knowledge of data sources and connecting them to business value
    - Choosing the right chart type for an insight
    - Building advanced charts in R and Python

    This is part one of a two-part “One Dashboard to Rule Them All” webinar series. Make sure you keep an eye out for the companion webinar, “One Dashboard to Rule Them All: The Business Impact,” presented by Greg Strickland, COO at Periscope Data.
  • Courageous Prospecting: Handling Rejection when Cold Calling
    Courageous Prospecting: Handling Rejection when Cold Calling
    Andrea Waltz Recorded: Nov 13 2018 45 mins
    There is probably no bigger “mindset” barrier to effective prospecting than the fear of rejection. This webinar will cover the mindset needed to prospect with courage and confidence for sellers at any level, as well as how to apply the same mindset to both leaving voicemails and email prospecting for maximum effectiveness.
  • Governed Analytics through Automated TIBCO Spotfire® Documentation
    Governed Analytics through Automated TIBCO Spotfire® Documentation
    Botond Kopacz Product Owner EPAM Enterprise Analytics Daniel Farkas Business Analyst & Presales Consultant EPAM Enterprise Recorded: Nov 13 2018 20 mins
    Ever got exhausted from the amount of wasted timed during report development, which led to slow progress with delivery? The risk of manual errors and long period of release cycles mean major risk for BI developers in terms of client satisfaction. EPAM’s DXP Documenter provides offline snapshots and exhaustive technical documentation to solve these challenges.

    Join our webinar and see how DXP Documenter can help your Spotfire Analytics environment grow!
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust
    Louise Thorpe, Chief Privacy Officer, American Express Recorded: Nov 13 2018 62 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Ting Ting Luo, Senior Product Marketing Manager, Docusign
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign
  • Content Collaboration Throughout the Organization
    Content Collaboration Throughout the Organization
    Stephani Clark Recorded: Nov 13 2018 49 mins
    There’s often a disconnect between technical communication teams and others within their organization. This disconnect may be organizational, or may be due to the different tools used by each team. Often, this gap is bridged by PDF and many organizations have resigned themselves to the necessity of the emailed PDF review.

    Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Customer Success Manager for Jorsek LLC, the makers of easyDITA, to learn how you can get tech writers, engineers, and others to work together in a DITA environment and improve the efficiency of your content development process.

    During this presentation, attendees will learn about the problems inherent in collaboration, how unstructured and structured content differ, and what the typical barriers to content collaboration are.
  • The ROI of Experiences
    The ROI of Experiences
    Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Nov 13 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)
    Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)
    Jim Regan & Kerry Cunnigham Recorded: Nov 13 2018 52 mins
    AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

    Join MRP and SiriusDecisions for a conversation on how switching the focus from individuals to buying groups will improve your bottom line.

    During this webinar, we will highlight these common reasons why you’re not closing deals, and how to fix it.
    •You’re not noticing group buying signals
    •You’re not acting upon these group buying signals
    •Your systems and processes are causing missed opportunities

    Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies at SiriusDecisions and Jim Regan, CMO and Co-Founder of MRP and learn how to avoid buying group blindness.

    Register Now!
  • Land High-Level Meetings Using Key Email, Voicemail and Cold Calling Strategies
    Land High-Level Meetings Using Key Email, Voicemail and Cold Calling Strategies
    Caryn Kopp, Chief Door Opener Recorded: Nov 13 2018 47 mins
    Wish you knew how business development pros land prospect meetings others can’t get? Here’s your chance to learn:
    •Kopp Door Opener® cold call secrets to landing juicy meetings!
    •What to avoid so you don’t waste time.
    •Tips for effective voicemails, emails and live dialogue.
    •The proven strategy for prospect silence.
  • Advance your financial planning and analysis process
    Advance your financial planning and analysis process
    Eugene Hillery and Marcel Bickert - Head of International Operations at Tableau, EMEA Recorded: Nov 13 2018 48 mins
    Empower the business with data-driven insights

    CFO's agree that their finance departments are increasingly being tasked with supporting business strategy. But FP&A teams stuck with legacy systems and processes will struggle to deliver the insights their leadership needs.

    In this live webinar Tableau’s International Operations team of Eugene Hillery and Marcel Bickert will show you how finance departments are using analytics to get a better understanding of their business’s performance and providing information their leaders need to take decisive action. They’ll cover:

    *How modern analytics is superior to traditional spreadsheet analysis
    *How to provide meaningful insights to the business
    *Best practices for partnering with IT to drive adoption of analytics in your company
  • Embedded Analytics: Buy or Build?
    Embedded Analytics: Buy or Build?
    Scott Anderson, Senior Solutions Consultant Shane Swiderek, Product Marketing Manager Nov 20 2018 6:00 pm UTC 58 mins
    A Guide to Making the Toughest Decision in Embedded Analytics

    Buy or build? This question has tormented IT and development teams since the beginning of commercial software. When it comes to embedding analytics into your application, there is a lot to consider. Does the convenience and quality of third-party commercial software outweigh the cost-savings and fine-tuned control of building embedded analytics on your own?

    In this webinar, we’ll lay out the pros and cons of both options and explain the trade offs of embedding third-party analytics software into your application versus building and embedding your own analytics.

    Review major considerations for embedded analytics
    Compare creating, embedding, and managing analytics in each scenario (buy and build)
    See live demonstrations of analytics embedded into a business application
    Join a live Q&A session with an embedded-analytics technical expert
  • Using Artificial Intelligence To Transform Digital Experiences
    Using Artificial Intelligence To Transform Digital Experiences
    Dr. Anand Rao (PwC), David Devisser (Adobe) Nov 20 2018 7:00 pm UTC 46 mins
    Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

    In this session you will hear from experts and leading analysts about:
    - The role artificial intelligence and machine learning are playing in today's ecosystem
    - The capabilities Sensei can bring across marketing, analytics and advertising
    - How to begin or continue the implementation for your business

    Presented by:
    - Dr. Anand Rao, Partner, Global AI & Innovation Lead, Data & Analytics, PwC
    - David Devisser, Principal Architect, Strategic Partnerships, Adobe
  • The Next Phase of Git and Periscope Data
    The Next Phase of Git and Periscope Data
    Mike Kimelblat, Senior Product Manager Periscope Data Nov 20 2018 7:00 pm UTC 60 mins
    With the release of our Git integration, teams using Periscope Data will have complete control over their analytics environment. This integration gives data teams a sophisticated version control system, release management workflows and file-level access to all user-generated content.

    What makes this integration unique is that data teams will be able to sync all user-generated content (including charts, dashboards, views and snippets), as well as edit, create and delete content through Git. It also works with any Git repository that your team uses as part of your workflow, including your own internal Git server. However your team creates, reviews and deploys code, this integration supercharges your analytics workflow.

    In this webinar, Periscope Data’s senior product manager Mike Kimelblat will discuss the use cases for Periscope's Git integration and explain how data teams can benefit from it.. He’ll even demo how a team can sync and edit Periscope Data’s charts and dashboards from your Git repository.
  • 7 Sales Hacks to Boost Your Sales Productivity
    7 Sales Hacks to Boost Your Sales Productivity
    Deb Calvert Nov 20 2018 8:00 pm UTC 45 mins
    Join Deb Calvert from People First Productivity Solutions to learn 7 sure-fire sales hacks that will amp up your sales productivity. Each of Deb's sales hacks are field-tested and come directly from top-performing sales pros who found smart workarounds and processes that led to sales success, quota attainment, and making more money!
  • Women In Cloud: The Shared Experience of Female Tech Entrepreneurship
    Women In Cloud: The Shared Experience of Female Tech Entrepreneurship
    Jacquie Touma, Chaitra Vedullapalli, Terri Stephan Nov 20 2018 8:00 pm UTC 60 mins
    We live in a truly amazing time. Technology is changing almost every aspect of our lives at breathtaking speed. Advances in medicine, education, communication, and productivity have increased life expectancy around the globe and lifted hundreds of millions of people out of poverty.

    The ability to connect to people and information instantly is so commonplace that many take it for granted and now, we’ve arrived at the beginning of an era of even more profound transformation, all centered on the cloud. We’re excited to bring more opportunities through cloud computing to address issues in healthcare, the environment, cybersecurity, and underserved communities. And we’ve seen the incredible good that can come from the cloud, but with it also come challenges. For women in technology, there are increased challenges in a cloud-based world.

    Women in Cloud initiative is designed to empower female tech entrepreneurs by providing Access, Acceleration, and Actions so women entrepreneurs can take Actions every day to achieve their business goals!

    In this webinar, we will share experiences and tips for female tech entrepreneurs in building their cloud B2B with enterprise companies in a simple and predictable way. This is going to be a panel discussion with great conversation with female tech entrepreneurs in driving customer traction.

    Also, learn how you can participate in the next cohort of women in cloud accelerator to build your business with enterprise brands!
  • How brands can survive Google’s E-A-T update
    How brands can survive Google’s E-A-T update
    TBC, Stickyeyes Nov 21 2018 9:00 am UTC 45 mins
    Join this webinar and discover what you need to do to step up your content and search marketing strategy.

    Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.

    The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Understanding the voice ecosystem, and why it matters to you
    Understanding the voice ecosystem, and why it matters to you
    Jorge Seeliger, Head of Innovation, Reprise Digital Nov 21 2018 10:00 am UTC 45 mins
    What do brands need to do to deliver connected customer experiences that generate a return on investment?

    Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present.

    This session will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to break into the first page of the SERPs
    How to break into the first page of the SERPs
    Ryan Roberts, Search & Data Lead, Zazzle Media Nov 21 2018 11:00 am UTC 45 mins
    The webinar will look how to push your brand into those all important top spots. We’ll be coaching you on how to audit content effectively to identify weak areas, page structure and improving your internal linking. It aims to prove that your on-page targeting game can influence rankings just as well as backlinks and outreach.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Why a 'channel agnostic' approach to search can deliver greater ROI
    Why a 'channel agnostic' approach to search can deliver greater ROI
    Mike McDougall, Organic Search Director, Stickyeyes Nov 21 2018 1:00 pm UTC 45 mins
    Stop treating organic and paid as seperate channels and drive greater efficiencies and increase ROI.

    Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

    This session will discuss why an ‘channel agnostic’ approach to search is not only more effective at getting more out of your agencies, but a much more efficient approach to generating a return on your investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to rank for head terms with Hub and Spoke content
    How to rank for head terms with Hub and Spoke content
    Tom Smith, Senior Search Lead, Zazzle Media Nov 21 2018 2:00 pm UTC 45 mins
    The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.

    Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Why audience emotions matter, and how you can measure them with AI
    Why audience emotions matter, and how you can measure them with AI
    Richard Page, Data, Insights and Technology Manager, Reprise Digital Nov 21 2018 3:00 pm UTC 45 mins
    Join our webinar and find out how can you use AI to understand customer emotions.

    As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey.

    This session will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Benefit from Continuous Intelligence with Real-Time Dashboards
    Benefit from Continuous Intelligence with Real-Time Dashboards
    Niklas Amberntsson, Senior Product Manager Nov 21 2018 6:00 pm UTC 25 mins
    Real-time Analytics with Spotfire X and Spotfire Data Streams.
    A real-time view that provides a common picture into operations can tremendously improve the way you run your business. TIBCO Spotfire® real-time dashboards allow business users and frontline staff to benefit from continuous intelligence. By visualizing and analyzing historic and real-time data together, you can improve your knowledge of what’s happened in the past and better respond to conditions in the moment. Join us for some cool demos that show how extremely easy it is to create these real-time dashboards.
  • The path to customer experience success
    The path to customer experience success
    Claire Sporton - Senior Vice President, Customer Experience Innovation Confirmit Nov 27 2018 3:00 pm UTC 60 mins
    Moving forward requires the right approach.

    If you've got a challenging route to face, you need the right tools for the job – or you face getting stuck in the mud.

    What does this have to do with customer experience in B2B you ask? More than you think.

    The sheer complexity of the many-to-many relationships in B2B means that many CX programmes risk getting bogged down before they even get started.

    Operational silos, tangled customer journeys and the challenges in proving ROI only exacerbate the issues.

    Join Claire Sporton, SVP CX innovation at Confirmit and she shows you how to break down B2B complexity, define a CX program that will help identify at-risk accounts, and inspire every member of your team to make smarter decisions and take faster actions that will benefit the entire business.

    In this webinar, Claire will show you:

    1. How to break down B2B complexity
    2. How to design a CX program that will help identify at-risk accounts
    3. What it takes to inspire every member of your team to make smarter decisions and take faster actions.
    4. How to tackle the common CX challenges
    5. The steps to ensure your CX programme takes off successfully.
    6. How to identify your CX priorities based on 4 core B2B challenges
    7. How to balance the needs of your clients and business stakeholders
    8. How to break down the barriers to truly empower the frontline.



    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Confirmit who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Rapidly Create Rich, Attractive, Dynamic Maps
    Rapidly Create Rich, Attractive, Dynamic Maps
    Arnaud Varin, product manager Peter Shaw, data scientist Nov 27 2018 5:00 pm UTC 24 mins
    Making Analytics Location-aware with TIBCO Spotfire X
    Maps are unique in their ability to help generate insights from location data and make predictions not possible using traditional statistical plots, charts, and tables. Whether it's optimizing territories, matching field assets with resources, or creating what-if scenarios with new locations as conditions change, TIBCO Spotfire® helps you achieve better outcomes using location intelligence. Join us to learn how to rapidly create rich, attractive, dynamic maps and start exploring patterns and trends for deeper insights using powerful geographical analysis tools. You will also learn about new mapping features delivered in the latest releases.
  • Accelerate Insight Generation with AI
    Accelerate Insight Generation with AI
    Dan Rope, director, data science Andrew Berridge, data scientist Nov 27 2018 6:00 pm UTC 27 mins
    AI and TIBCO Spotfire X: Inside and Out.
    Cleverly combining artificial with human intelligence delivers a far more effective result than either type of intelligence on its own. Join us for an exciting tour of how TIBCO Spotfire® augments human intelligence and solves challenges that arise as data and number of variables grow ever larger. We will demonstrate how Spotfire® uses built-in AI to accelerate insight generation and how it acts as an excellent vehicle for developing AI-driven applications for your organization.
  • Accelerate Your Digital Business with Modern Content Services
    Accelerate Your Digital Business with Modern Content Services
    Cheryl McKinnon, Principal Analyst, Forrester Research; David Downing, EVP, ASG; Greg Wilson, Director of Sales, Content, ASG Nov 27 2018 7:00 pm UTC 59 mins
    Modern content services and flexible platforms have won the generational war over traditional monolithic suites. A third of enterprises are leveraging newer, modern content platforms … is your organization one of them?

    Attend this webinar hosted by ASG, and featuring guest speaker Cheryl McKinnon, Principal Analyst at Forrester Research, to learn about the top trends shaping the ECM market and benchmark your own program against industry peers.

    Businesses today demand agility, integrations and interoperability. Documents contain data that is hard to mine for insights in older suites – thus analytics increasingly drives content management roadmaps. Join us and hear how companies like yours are addressing new use cases for content management and delivery.

    Come discover:
    - Latest emerging technologies, such as analytics and intelligent content services in the context of content
    - Where other businesses are in their content management maturity, how they govern their programs, and where they are re-thinking their business cases
    - Where the future of content services is moving and why a platform approach can help overcome top challenges such as user adoption and content sprawl

    Don’t miss this opportunity to find out how you can accelerate your digital transformation with modern content services.
  • Fundamentals of Data Visualisation
    Fundamentals of Data Visualisation
    Andy Cotgreave - Nov 28 2018 1:00 pm UTC 63 mins
    Watch this webinar to learn about the fundamentals of data visualisation, including...

    *What is data visualisation and how can it help you unlock more insights?
    *How to best present data visually

    If you work with data—including Excel—this webinar will teach you about the science behind data visualisation and how to apply it to your real-world analysis.

    Learn why using visual elements like charts, graphs, and maps, will help you to communicate data in a way that’s easy to understand whilst providing the greatest degree of insight for your audience.
  • Reducing Cost & Optimizing Work Management using Search & AI Driven Analytics
    Reducing Cost & Optimizing Work Management using Search & AI Driven Analytics
    Angela Hooper, Director of Solutions Engineering, ThoughtSpot & McKenzie Walpole, Account Executive, Champs Analytics Nov 28 2018 5:00 pm UTC 60 mins
    Work management is often an uphill battle for many utilities providers. The costs of deploying workforce last minute are exorbitant, the field distribution data lives in multiple inaccessible systems, and the data teams supporting the field often spend too much time creating reports which don’t deliver the ad-hoc insights they need to succeed. How can we sensibly remove the friction caused by outdated technology, poor data visibility, and improve smarter field deployment?

    In this webinar, you’ll learn how to stay ahead of the competition with a smarter approach to your data and work management issues using the power of search and AI-driven analytics.
  • High Velocity Sales & Marketing: What it Takes
    High Velocity Sales & Marketing: What it Takes
    Matt Wheeler CEO | QualifiedMeetings Nov 28 2018 6:00 pm UTC 41 mins
    Join DiscoverOrg's VP of Customer Success, Andrew Brewer, and QualifiedMeetings CEO & Co-founder, Matt Wheeler, as they discuss key areas for achieving high velocity sales. Learn why accurate and actionable intelligence is key to identifying prospects, setting more meetings, and closing more business. The 'secret sauce' is not only having access to the right data, but knowing how to use it. QualifiedMeetings shares how they achieved High Velocity status by deploying an outbound strategy reliant on accurate and actionable data from DiscoverOrg.
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    Stewart Rogers, Analyst-at-Large, VentureBeat Nov 28 2018 6:00 pm UTC 60 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences, are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • How to Achieve a 360° View of your Data
    How to Achieve a 360° View of your Data
    Jatin Hansoty, Director of Solutions Architecture Nov 28 2018 7:00 pm UTC 120 mins
    A majority of the data collected by organizations today is wasted. Whether through poor analytics, lack of resources, or just having too damn much of it. So how can organizations turn this around and actually start utilizing their data for powerful results?

    By leveraging an X-360 initiative, companies are able to take their customer, product, patient, or other data and provide a 360-degree view using a governed and actionable data lake. By breaking down the silos associated with traditional data located in disjointed systems and databases, companies are finding new ways to improve loyalty programs, product development, marketing campaigns, and even find a new source of revenue from their data.

    Join Jatin Hansoty, Director of Solutions Architecture at Zaloni, as he dives into real-world use cases from several of the world’s top companies. Learn from their architecture and the results they achieved.

    Topics covered include:

    - Best practices
    - Common pitfalls to avoid
    - Real-world use cases
    - Future-proof architecture
  • What Makes Tableau Different?
    What Makes Tableau Different?
    Charlotte Mahiet - Visual Analytics Expert, Tableau Nov 29 2018 1:00 pm UTC 43 mins
    Join this webinar to learn how Tableau does visual analytics differently from other tools, including...

    How Tableau keeps you in the flow of analysis
    How Tableau enables you to discover powerful new insights
    Learn about the key attribute that makes Tableau so different—you can quickly discover new insights by continually asking and answering questions of your data with ease.

    You'll see a demo of Tableau in the flow of analysis, before showing you how Tableau makes it easy to visualise and share insights in a way that’s easy to understand for your audience.
  • From marketing campaigns to insight-driven, contextual customer interactions.
    From marketing campaigns to insight-driven, contextual customer interactions.
    Brandon Purcell, Principal Analyst at Forrester Research and Steven Noels, Chief Technology Officer at NGDATA Nov 29 2018 3:00 pm UTC 60 mins
    With so much data at our fingertips, why are marketing campaigns so much less effective today than ever before, at acquiring and retaining customers? It’s because consumers are more distracted, and they’re being marketed to with little relevancy. In order to stand out, you need to deliver personalized and context-driven interactions with each customer.

    Brands that seize this potential are embracing a Customer-Obsessed Marketing Model around core competencies: mindset, talent, process, and insights. And they are assembling what Forrester calls, Contextual Marketing Engines: brand-specific platforms that exploit customer context to deliver utility and guide the customer into the next best interaction.

    In this webinar, we’ll discuss the Customer-Obsessed Marketing Model and how to build a Contextual Marketing Engine to realize the shift from static product-focused marketing campaigns that target customer segments, to dynamic and contextual customer interactions based on real-time scoring of individual customer data.

    We’ll focus on the capabilities you need to be successful and how a Customer Data Platform can help fill this essential gap in your current marketing stack.

    Join our guest, Brandon Purcell, Principal Analyst at Forrester Research, and our own Steven Noels, Chief Technology Officer at NGDATA, for an interactive and informative conversation.

    Key takeaways will include:
    • How can the right marketing strategy, processes, teams and technology enable your brand to make the shift to conversational programs.
    • How brands are currently gaining advantages through contextual marketing.
    • How contextual customer interactions create value for both your brand and your customer, improving long-term business results.

    Register today: https://www.brighttalk.com/webcast/16715/340779
  • Q4 2018 BrightTALK Community Update - Investment Management
    Q4 2018 BrightTALK Community Update - Investment Management
    Simon Mott, Marketing Director, Han ETF| Ryan Ross Nov 29 2018 3:00 pm UTC 60 mins
    Ryan Ross and Simon Mott, Director of Marketing at Han ETF, discuss updates in the investment management industry, and how to create a killer webinar-based marketing plan.
  • Make Website Experiences Personal: Injecting Relevance into Every Interaction
    Make Website Experiences Personal: Injecting Relevance into Every Interaction
    Simon Langevin, Product Manager, Coveo Nov 29 2018 6:00 pm UTC 60 mins
    Manually personalizing your digital experience for every website visitor is near impossible. Having your team track, update, and deliver the most relevant content, the moment it’s needed, is just not feasible. This approach can lead to inconsistent and unreliable experiences for customers, places unnecessary burdens on marketing and web teams, and significantly increases cost of operation. Smarter, automated, and more scalable technologies are necessary to both satisfy today’s relevance-seeking customers and stay ahead of competition.

    This webinar reveals best practices on how to inject relevance and personalization into your website experience. We’ll demonstrate how companies are using AI-powered search and recommendations to leverage the intent and information behind every touch point of the web journey to drive contextual and personalized experiences that:

    -Increase conversion rates by providing relevant search results
    -Increase website engagement through proactive recommendations
    -Drive higher customer lifetime value
    -Empower your marketing team with insights on your visitors’ content consumption and trends


    You’ll also get a peek at AI-powered strategies that pacesetter companies are using to deliver relevance at every touchpoint.