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Marketing

  • How to Deliver a Better Digital Experience to your Customers
    How to Deliver a Better Digital Experience to your Customers Mick MacComascaigh, Research Vice President, Gartner; Scott Anderson, CMO, Sitecore Mar 28 2017 3:00 pm UTC 45 mins
    Managing an end-to-end digital experience is a necessity for meeting the rapidly changing expectations of today’s consumer.

    Hear Gartner’s Mick MacComascaigh, research VP, and Sitecore’s Scott Anderson, CMO, speak on what is mission critical for your customer’s digital experience management.

    In this new webinar on Delivering the Next Best Digital Customer Experience, you will learn:

    - Why and how web content management (WCM) is the foundation for digital experience management platforms
    - Key future trends in digital experience management
    - How WCM and digital experience management systems impact the bottom line
    - What marketers can do today to stay current and meet consumers’ rapidly changing expectations

    Your customers are more digitally savvy than ever, on more devices than ever, and demanding more from your business than ever. Register now to learn how to provide the better customer experience.
  • 5 Ways B2B In the Cloud Makes Life Easier for Commerce
    5 Ways B2B In the Cloud Makes Life Easier for Commerce Alan Lundberg, Dan Rezac - Informatica, Thomas Bennett - Critical Minds Advisory Mar 28 2017 3:00 pm UTC 60 mins
    5 Ways B2B In the Cloud Makes Life Easier for Commerce - Get an under the covers looks at why Cloud B2B gateway architecture makes sense in today's e-commerce and trading supply environments.
  • 3 Conseils de Pro pour se Vendre en Moins d'une Minute
    3 Conseils de Pro pour se Vendre en Moins d'une Minute Marie Perruchet, Ancienne Journaliste Radio France Internationale et Auteure, "One Perfect Pitch" Mar 28 2017 4:00 pm UTC 60 mins
    Savoir créer le lien immédiatement et attirer l'attention est facteur clé de succès, que l'on pitch sa startup à des investisseurs, une idée à ses équipes ou soi-même lors d'un entretien d'embauche. Comment rendre son pitch compréhensible, court et inspirant? Retrouvez Marie Perruchet, ancienne journaliste Radio France Internationale, experte du pitch Silicon Vallée et auteure de "One Perfect Pitch, how to sell your idea, your business, your product or yourself" aux éditions McGraw-Hill (en anglais sur Amazon et la Fnac).

    Lors de cette session, vous apprendrez les meilleures techniques pour:
    - captiver l'attention de vos interlocuteurs en moins de 10 secondes
    - partager votre passion
    - gagner en confiance lors de prises de parole en public

    A propos de Marie:
    Originaire de Normandie, Marie a vécu en Turquie, en Belgique, en Inde, en Chine et habite à San Francisco. Ancienne journaliste radio, où elle a acquis le sens de "l'histoire en une minute", elle a réinventé sa carrière aux Etats-Unis, en devenant coach pour startups puis spécialiste du branding pour les entreprises. Retrouvez-la sur LinkedIn, Twitter ou Instagram @MPerruchet.
  • The Customer Data Best Practices Your Digital Transformation Needs
    The Customer Data Best Practices Your Digital Transformation Needs Thomas Brence, Director of Product Marketing, Informatica & Monica Mullen, Principal Solutions Marketing Manager, Informatica Mar 29 2017 3:00 pm UTC 30 mins
    If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.

    Join us to learn:

    - Customer data best practices to support your digital transformation investments
    - How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
    - The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
  • How to Create a Story that SELLS
    How to Create a Story that SELLS Marie Perruchet, Speaker, Marketer & Author, One Perfect Pitch Mar 29 2017 4:00 pm UTC 60 mins
    Being able to “pitch” your idea, in person or in writing, has become a critical skill whether you are an entrepreneur, a manager climbing the corporate ladder or a freelance worker looking for engagement. Everyone has the ability to tell a one-of-a-kind story to make a good impression, convince an audience or make a sale. Join former journalist and news correspondent, Marie Perruchet as she outlines her proven methodology, with key do’s and don’ts to sway an audience. She will share her stories and best practices for what works across industries and mediums.

    You will learn how to:
    - Become a better speaker and overcome your fear of public speaking
    - Communicate true, authentic experiences that come from the heart to engage any business audience
    - Create a concise and repeatable pitch so that others feel compelled to tell your story as well

    About the thought leader:
    Marie Perruchet is a brand strategist, marketer and the author of One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business – or Yourself at McGraw-Hill. A French native, she has lived in 9 countries, is fluent in 3 languages and is located in San Francisco. Her work with corporations and startups was featured in Le Monde and the Wall Street Journal. Check out her story at www.oneperfectpitch.com.
  • Are you Setting the Right Objectives for Sales Training?
    Are you Setting the Right Objectives for Sales Training? Christian Maurer Mar 29 2017 4:00 pm UTC 45 mins
    Many Sales Executives are under the impression that they are not getting the results they have expected from sales training. This webinar will discuss how setting the right objectives for sales training is a corner stone to improve this situation.
  • Customer Insight :: Don’t let tyre kickers leave your marketing flat
    Customer Insight :: Don’t let tyre kickers leave your marketing flat Jemma Hardyman, Consultant at Blue Sheep Mar 30 2017 2:00 pm UTC 60 mins
    How many hours do your sales and marketing teams waste on “Tyre Kicker” prospects that never buy anything?! Blue Sheep has found that organisations waste 80% of their total time chasing prospects that contribute 15-20% of the revenue and just 20% of their time on clients that provide 60-80%.

    The issue happens time and again where a business is not able to identify these ‘Tyre Kickers’ early enough in the marketing-sales cycle.

    Using customer insight and a unique process called ‘Money Mapping’, Jemma Hardyman – lead consultant for the Blue Sheep Data Services team – will discuss how all B2B organisations can utilize simple analytics and segmentation techniques to ensure you devote your marketing and sales efforts on the right prospects that are going to spend big and stay longer!

    You will learn:

    - Most beneficial ways of segmenting your database
    - Case Study: the real ROI of segmentation
    - How to discover more of your best customers

    This webinar is run by Blue Sheep, a BlueVenn partner.
  • Cashing in on influencer marketing
    Cashing in on influencer marketing VentureBeat Mar 30 2017 5:00 pm UTC 60 mins
    Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

    Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

    In this webinar, you'll:
    * Learn the different types of influencer marketing and understand which is right for you
    * Discover the right influencers for the best results in your specific industry
    * Get tips from a super influencer on what works for them and what turns them off
    * Avoid the mistakes of bad influencer marketing strategies

    Speakers:
    * Virginia Sallas Castilio, BBC
    * Bill Arzt, COO and co-founder, FitReserve
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • 5 Things Your Spreadsheets Can't Do
    5 Things Your Spreadsheets Can't Do Erwin Van Laar, Tableau Mar 31 2017 9:00 am UTC 45 mins
    Discover the five critical ways to go beyond spreadsheets.

    For many, Excel is the go-to analysis tool of choice. However, for finding real insight from large volumes of data, spreadsheets simply won’t provide you with the answers you seek. In today’s data-driven world the real data wins are found in visual analysis.

    Watch this webinar to learn how to:

    -Avoid the drawbacks of using spreadsheets for data analysis
    -Leverage all of your data, no matter how big or where it lives
    -See the whole picture with data blending and cleansing
    -Create fast and interactive dashboards
  • Designing the Receipt: How to Put the Trance in Transactional Emails
    Designing the Receipt: How to Put the Trance in Transactional Emails Mike Nelson, Really Good Emails + Team Movable Ink Mar 31 2017 5:00 pm UTC 60 mins
    Transactional emails are an integral part of any marketer’s email arsenal. They’re also one of the most neglected emails when it comes to design.

    In our upcoming webinar, we teamed up with Really Good Emails to show you killer email design best practices and some examples of brands delivering transactional emails that are anything but boring.

    Seats will go fast- sign up now! And if you can't make it to the live webcast, sign up anyways - we'll follow up the day after with the recording.
  • How Predictive Algorithms Help Businesses Make Data-Driven Decisions
    How Predictive Algorithms Help Businesses Make Data-Driven Decisions Maurice Flynn, Marketing Director, Altaire Apr 4 2017 8:00 am UTC 45 mins
    Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.

    In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:

    - What does marketing prediction mean and how can we cut through the jargon?
    - How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
    - What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?

    This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Apr 4 2017 2:00 pm UTC 60 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • BrightTALK Live Panel: AI and Machine Learning
    BrightTALK Live Panel: AI and Machine Learning Joel Harrison, B2B Marketing; Justin Hall, Soto Apr 4 2017 4:00 pm UTC 75 mins
    Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.

    Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?

    Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
  • 5 Proven Acting Tips for More Confident Presentations and Conversations
    5 Proven Acting Tips for More Confident Presentations and Conversations Julie Hansen Apr 4 2017 4:00 pm UTC 45 mins
    Actors know what it takes to appear confident in front of any type of audience. Learn 5 simple acting tips that will help boost your sales confidence -- and boost your prospect’s confidence in you and your solution!
  • The Physics of Closing
    The Physics of Closing Don Cooper Apr 4 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • The Digital Bank: How to Deliver a Great Customer Experience
    The Digital Bank: How to Deliver a Great Customer Experience Adam Hernandez, Sr. Account Executive, Financial Solutions Apr 4 2017 8:00 pm UTC 60 mins
    According to a PWC study, “two in five customers leave banks after a bad experience”. And 45% of these will discourage others from using their former bank which makes a great customer experience a crucial competitive advantage. Customers are switching to banks that allow them to interact digitally at the branch and on the go. These new Digital Banks will lead the way, deliver excellent customer experience, and thrive in this digital decade.

    Find out how DocuSign can you help you eliminate paper from your processes and join the digital age. From account openings to servicing and new product sales – DocuSign helps keep the process digital so you can focus on what matters most: the customer.

    Watch this webinar to learn how DocuSign can help you:
    - Streamline customer/member on-boarding
    - Provide anytime, anywhere access via mobile devices
    - Meet ever-evolving compliance requirements
    - Provide a great customer experience!
  • Methods To Measure Marketing And The Metrics We Move
    Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Apr 5 2017 8:00 am UTC 45 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • Intro to Agile Marketing: Work faster and smarter by changing how you work
    Intro to Agile Marketing: Work faster and smarter by changing how you work Andrea Fryrear , Founder and Chief Content Officer, Fox Content and David Lesué, Creative Director, Workfront Apr 5 2017 2:00 pm UTC 60 mins
    Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.

    Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.

    Attend this webinar and learn how to:
    •Secure leadership buy-in to move to an Agile marketing methodology.
    •Respond to market changes more quickly.
    •Improve collaboration between departments and locations.
    •Avoid daily distractions and stay focused on the right priorities.
  • How Digital Transformation is Catalyzing the New Era of Customer 360
    How Digital Transformation is Catalyzing the New Era of Customer 360 Sheryl Kingstone, Research Director, 451 Research & David Corrigan, CMO, AllSight Apr 5 2017 3:00 pm UTC 60 mins
    Digital transformation is a pressing concern for most organizations. At the very heart of digital transformation is the idea of better serving your customers by using new digital data sources to understand them deeply, and using that information to improve the customer experience.This transformation is being driven by four c-level roles - the Chief Analytics Officer (CAO), the Chief Data Officer (CDO), the Chief Marketing Officer (CMO) and the Chief Customer Officer (CCO). They are all coming at the same challenge with different customer perspectives - data, analytics, acquisition and experience. A new category of software, Customer Intelligence Management, is rising up to address all of their perspectives.

    In this webinar, you will learn how to combine different sources of big, unstructured and structured customer data into a Customer 360. You’ll see how that data can be enriched, analyzed and discovered to create unique and actionable insights. And you’ll see how the customer journey and each individual customer experience can be improved with an Intelligent Customer 360.

    You will hear from an industry expert, Sheryl Kingstone, Research Director of Business Applications at 451 Research , about organizational strategies to profit from digital transformation and become much more customer-centric. And you’ll hear from David Corrigan, CEO of AllSight, about how leading organizations are using new big data technology and Customer Intelligence Management Systems to improve the customer experience considerably.
  • A Simple Sales Coaching Methodology that Moves the Needle
    A Simple Sales Coaching Methodology that Moves the Needle Mike Kunkle Apr 5 2017 5:00 pm UTC 45 mins
    Everyone seems to know that sales coaching is needed. Unfortunately, even when sales managers try to coach, they often focus on the wrong things. The solution is ROAM, a simple coaching methodology that gets results!
  • Machine Learning: The what, how, and why you need it now
    Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Apr 5 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Connect Operational Metrics to Your Strategic Goals with High-Powered Reporting
    Connect Operational Metrics to Your Strategic Goals with High-Powered Reporting Michael Lukich, Vice President of Marketing, WealthEngine Apr 5 2017 5:00 pm UTC 45 mins
    Marketing measurement is nothing new. Many marketers are well versed in measuring the performance of their campaigns through metrics such as click through rates, open rates, conversion rates, and many other operational measures. But with the increasing number of channels and tactics, connecting these operational metrics to strategic goals, such as pipeline generation, revenue, and profit can be a pipe dream.

    This webinar will discuss best practices for setting up a marketing measurement framework to connect your operational metrics to your strategic goals. We’ll also discuss several use cases that demonstrate the success that can be gained from implementing these frameworks. Finally, we’ll talk about how to turn this framework into optimal reporting to help you make decisions and drive positive growth.
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Apr 5 2017 5:00 pm UTC 45 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Email Metric Madness
    Email Metric Madness Tim Watson, Zettasphere Apr 6 2017 10:00 am UTC 45 mins
    The Mad Hatter: Have I gone mad?
    [Alice checks Hatter's temperature]
    Alice Kingsley: I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are.


    Too often email metrics are compiled into a report each month, collect dust and they are not used to improve marketing.

    The power of email marketing is in using the rich metrics to aid decisions, rather than taking them as a look in the rear view mirror. This webinar shows you what to look for in your metrics and what actions to take, covering:

    · Making better decisions with campaign metrics
    · Avoiding the trap of chasing higher campaign rates
    · Using business metrics not just campaign metrics
    · Email insight using Google Analytics