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Marketing

  • Why a Unified Digital Transformation LOB Strategy is Vital
    Why a Unified Digital Transformation LOB Strategy is Vital Darren Guarnaccia, Global Leader of Partnerships & Alliances, Sitecore & Tom Fuchs, MTC Technical Architect, Microsoft Recorded: May 25 2017 20 mins
    Business and IT leaders are designing digital transformation together, and the discussion around technology is no longer confined to just IT.

    In today’s digital economy, organizations need to architect for agility and find new ways to create value at a rapid pace. As a result, the discussion around technology is no longer confined to IT. Leaders from across Marketing, HR, Finance and Ops are turning to IT Leaders to help drive innovation. Business leaders need to work together to design a digital strategy to drive competitive transformation. This series will cover topics that the business and IT should be working on together for increased value.

    In this webcast you’ll learn:
    - Solutions for digital customer engagement
    - How B2B marketers can apply B2C approaches to create a more human connection
    - Why instant access to real-time data is essential for today’s marketer to deliver personalized content
    - The intersection of commerce and content
  • How to Use Behavioral Marketing in Your Emails
    How to Use Behavioral Marketing in Your Emails Marissa Goba, Account Manager at Movable Ink Recorded: May 25 2017 12 mins
    No two customers are the same. So why send one-size-fits-all email content? In this webinar, you'll learn how leading brands are using behavioral triggers to deliver relevant, customer-focused email campaigns. You'll get inspiration for your email marketing strategy and discover why behavioral marketing is powerful stuff. Sign up now!
  • Effective Territory Management
    Effective Territory Management Michael Griego Recorded: May 25 2017 43 mins
    As a sales rep or sales manager, are you effectively managing territory? Are you focused, systematic, productive, and thorough in your approach while still being nuanced and flexible? Are you working the right deals, at the right level, at the right time, in the right way? Let's nail this down.
  • How Talkdesk Transformed Disparate Data into Tell-All Dashboards
    How Talkdesk Transformed Disparate Data into Tell-All Dashboards Ernest Wong, Product Manager, Talkdesk, Nouras Haddad, Director of Tech Alliances & Taylor Brown, Co-founder of Fivetran Recorded: May 25 2017 62 mins
    When you don’t have a solution for data, you fall back on slow, suboptimal tactics for accessing data, denying business users and decision makers access to the most accurate, up to date, and relevant information.

    Learn how Talkdesk went from a chaotic world like the one above to being a company where people can easily explore data and quickly get a 360° view of every account. Using FiveTran and Looker, Talkdesk’s product manager was able to tie all their now-centralized data together to create a powerful and stable environment for data discovery.

    From this webinar, you will learn:

    • What a centralized data store can do for you and how you can achieve that

    • Why you should be transforming your data at the time of query, not before you load it into your database

    • How one man created a company-wide data platform in one month
    Watch to understand how to take control of your data and use it to drive results.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 5
    The Download: Tech Talks by the HPCC Systems Community, Episode 5 Flavio Villanustre Recorded: May 25 2017 100 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 5 will include 15 minute Tech Talks on HPCC Systems. Speakers include:

    Jeff Bradshaw, Proagrica - Interlok Deep Dive
    Jon Burger, LexisNexis Risk Solutions - Hive 360
    Rodrigo Pastrana, LexisNexis Risk Solutions - WsSQL
    Bob Foreman, LexisNexis Risk Solutions - ECL Tip of the Month
  • Video: Go Up's World of Webaholics - Part I
    Video: Go Up's World of Webaholics - Part I Ed James and Tom Skinner Recorded: May 25 2017 7 mins
    Go Up present: The Webaholics. This amazing short explores the relationship between the Internet and mankind, tracing how the web, especially Google and Social Media, have drastically altered the way in which humanity functions.
  • How to Accelerate Task Efficiency and Cloud Productivity
    How to Accelerate Task Efficiency and Cloud Productivity Ken Jones, Consulting Director, Project Made Easy Recorded: May 24 2017 28 mins
    Adding resources (crashing) or running more work in parallel (FastTracking) are common strategies in Microsoft Project to accelerate schedules. But what about task efficiency—how long it takes to perform work?

    Learn how to speed up your project's schedule for improved cloud productivity, collaboration and valuable project management.

    Join this webcast to learn how to:
    - Add resources to a project, known as 'crashing'
    - Run more work in parallel during a project, known as 'FastTracking'
    - Improve the efficiency of your project schedule
  • Sales Call Intros that Work
    Sales Call Intros that Work Lauren Bailey Recorded: May 24 2017 32 mins
    Coffee is NOT for closers. . . it’s for openers! Especially in phone sales, it’s harder and harder to get and keep prospects’ attention. So you’re most critical tool isn’t your close, it’s your opening! Reps and Sales Managers, learn top mistakes & how to rewrite your own opening!
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?
    Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time? Connie Hwong, Global Content Marketing Director, Gautam Moktan, Data Analyst Recorded: May 24 2017 31 mins
    Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer. 

    We'll cover: 
    - How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device? 
    - Which social and content apps rank high and for whom? 
    - A focused look at three types of consumers who play games, shop, and listen to music
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Recorded: May 24 2017 41 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • The future of social media and event technology: A 2017 trend watch
    The future of social media and event technology: A 2017 trend watch Matthew Howarth, Business Development Manager, Cvent Recorded: May 24 2017 60 mins
    As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.

    In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.

    Matthew will additionally discuss:

    - New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.

    - How technology will change the way attendees consume content both in the short-term and beyond.
  • Sales Analytics: How to Build a Data-Driven Sales Strategy
    Sales Analytics: How to Build a Data-Driven Sales Strategy Joe Clarke, UK Sales Manager - Tableau Recorded: May 24 2017 46 mins
    Tableau is the one of the leading players in analytics, and like any company, Tableau needs to make decisions about sales data. As a data company, we’re always on the hunt for the best way to look at sales information to help make decisions about quota, territory management, and must-win deals.

    In this webinar, see how the sales team at Tableau have made sales analytics and dashboards part of their team daily routine. We're going to dive deep into the dashboards that sales leverage to manage their time, measure performance, collaborate globally, strategically target territories, and more. Joe Clarke, Tableau's UK & Ireland SalesManager will show you how sales performance management is obtained and adopted across the organisation.
  • Poor Sales Leads, And Six Other Revenue Disasters!
    Poor Sales Leads, And Six Other Revenue Disasters! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: May 23 2017 42 mins
    "The Top 7 Sales Growth Challenges, And How To Solve Them."

    Working with our clients we come across many challenges to sales growth, but there are seven of these that we encounter all the time. They do not need to remain a challenge for your business as we have already solved them in our clients' organizations. Now you can benefit from our experience, too.
  • Boost Your Online Revenue in Real-Time
    Boost Your Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: May 23 2017 25 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    - Alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    - Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    - Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
  • Introducing Birst 6: Connect to a new level of trusted insight
    Introducing Birst 6: Connect to a new level of trusted insight Pedro Arellano Vice President, Product Strategy, Birst Recorded: May 23 2017 47 mins
    Useful insights are wasted every day because your employees and customers analyze data in silos. What if you could unlock the collective intelligence of your people and your data?
    Birst 6, the newest release from the global leader in cloud BI & analytics, connects your team’s insights through a network of analytics in the cloud, for trusted insights and smarter business decisions.

    Watch this webinar and be among the first to learn about Birst 6. In this webinar you will:
    - Learn how Birst Connected Data Prep empowers business people to smartly access, prepare, and network data on their own.
    - Understand how Birst’s network of analytics eliminates disconnected silos of information.
    - Watch a demonstration of the new features in Birst 6.
  • How Project Management Software Aligns Scheduling & Productivity
    How Project Management Software Aligns Scheduling & Productivity Dale Howard, Sensei Project Solutions Recorded: May 19 2017 64 mins
    When it comes to project management, an accurate schedule is everything.

    Without an accurate schedule, you can't effectively manage a project using Microsoft Project. However, many users aren't aware of the proper methods to follow to develop an accurate project schedule.

    Guest expert Dale Howard will show you the important techniques you need to know to create an accurate project schedule in Microsoft Project.

    Join this webcast to learn how to:
    -Create meaningful calendars with project management software
    -Use constraints and deadline dates effectively
    -Assign resources to tasks
  • Accelerating Business Operations with Live Data Management
    Accelerating Business Operations with Live Data Management Trae Wallace - Director of Business Operations Kapost Recorded: May 18 2017 23 mins
    Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth.

    However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive.

    In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams.

    Key Takeaways:

    1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more
    2. How to democratize data access while still securing sensitive information to specific teams / people
    3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help

    Speakers:

    Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.
  • Real-time Threat Hunting - 451 Research Trends & Security Analytics
    Real-time Threat Hunting - 451 Research Trends & Security Analytics Jason Stamper, Analyst, 451 Research and Eric Tran-le, CMO, Logtrust Recorded: May 18 2017 58 mins
    Every day, organizations are impacted by cyber-attacks. Misleading indicators, complex security incidents, and evolving intruder patterns require new threat intelligence and analytics. With millions of data to analyze, every second counts - augment your security tools with real-time threat hunting capabilities and new research insights.

    Join experts Jason Stamper, Analyst for 451 Research, and Eric Tran-le, CMO for Logtrust, as they affirm how essential real-time threat hunting is for cybersecurity teams, and share new insights and tools for combatting attacks.

    • Learn new trends in machine data analytics from 451 Research
    • Pinpoint cybersecurity attacks and unusual behavior
    • Visualize an attack graph
    • Detect intruder paths and potential vulnerabilities
    • Leverage a single source of truth
  • Training Non-Traditional Sellers to Drive Revenue
    Training Non-Traditional Sellers to Drive Revenue Jane Gentry Recorded: May 17 2017 49 mins
    Account managers, lawyers, consultants – these are examples of client facing individuals were hired for a specific skill set. They don’t see themselves as salespeople and they definitely don’t want to be called salespeople; but, at the end of the day they must drive revenue. This webinar will give you some actionable strategies for helping non-sellers build relationships, leverage existing relationships and grow their business.
  • Echo Chambers – How to Heal our Social Media Algorithms
    Echo Chambers – How to Heal our Social Media Algorithms Claire Woodcock, Founder, Olivaw Recorded: May 17 2017 36 mins
    We have a problem. We’ve created a machine which is narrowing our view of the world. For many people, social media is now their primary news source – algorithmically serving us with the opinions and values we want to see. This is driving divides in society and pushing opinions to their extremes; from the posturing of Trump, to Brexit.

    Most people are passive consumers of content, how then do we open their view of the world? How can we adjust feed algorithms for maximum impact? Should we trust private companies with the shaping of society? Is there ever a "good" way to manipulate sentiment?

    In this talk Claire Woodcock will:

    - Articulate why fixing echo chambers is a critical issue
    - Define a way to evaluate solutions for their ability to burst the filter bubble
    - Outline six potential solutions
    - Describe the most effective strategy for breaking out of echo chambers
  • How to Deliver an Integrated, Connected Consumer Journey
    How to Deliver an Integrated, Connected Consumer Journey PJ Johnson, Technical Architect, Microsoft Recorded: May 16 2017 16 mins
    It's more important than ever to create a holistic experience for customers.

    Today's consumer expects retailers to deliver a frictionless integrated experience across all channels. The Age of the Consumer continues to drive an increase in purchasing options, and it's critical for brands to ensure they provide consumers with the absolute best customer experience across all channels, or they will find another place to shop.

    Consumers still transact more in store than online, and digital transformation is the key building block for integrated retail.

    Join this webcast to:
    - Find out why clienteling and personalization are key to customer experience in store
    - Learn how to make omni-channel/unified commerce real
    - Discover how using data improves customer interaction and care
  • Your GPS Map to More Effective Business Process Management & Planning for 2017
    Your GPS Map to More Effective Business Process Management & Planning for 2017 Scott Helmers, Harvard Computing Group Recorded: May 16 2017 61 mins
    When you embark on a business process mapping journey, there's no one right way to document these processes.

    There are as many documentation options as there are processes. As a result, Visio 2016 provides multiple options and a wealth of capabilities so you can choose how you want to document, analyze, and improve work processes.

    Join this webcast with Scott Helmers, Partner at Harvard Computing Group, to learn how to:
    - Make flowcharts faster, easier, and better-looking than ever before
    - Use swimlane diagrams to add structure to your flowcharts
    - Leverage Business Process Model and Notation (BPMN) for when standards matter
    - Enable TaskMap, an easy-to-use Visio add-in, for process mapping
  • A Survival Guide for the First Time (or really anytime) Sales Manager to Never M
    A Survival Guide for the First Time (or really anytime) Sales Manager to Never M Alice Kemper Recorded: May 16 2017 47 mins
    Finally the 3 real simple survival tips to guarantee any sales manager - time deprived or not – to lead a team who crushes their numbers consistently. Once you know the CRT Survival Formula your team will always be #1 on the leaderboard and you will be indispensable to your company.
  • Hiring Sales Super Stars
    Hiring Sales Super Stars Steven Rosen Recorded: May 11 2017 31 mins
    ARE YOU TIRED OF MAKING COSTLY HIRING MISTAKES?

    In Hiring Sales Super Stars, you will learn how to effectively select top-performing salespeople. Steven will teach you a three-step, systematic process to identify better reps who can deliver improved team performance and sales results.