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Marketing

  • How to Unlock Amazing Sales Results by Improving Your Social Evidence
    How to Unlock Amazing Sales Results by Improving Your Social Evidence Paul Watts CSP CSL Recorded: Jul 19 2018 28 mins
    Are You Looking for…Higher Quality Leads / Referrals, More Motivated Customers, Increased Deal Velocity or Improved Close Ratios? Then, You should consider how your Social Evidence is working for You or not. This webinar will explore the power of Social Evidence and how to leverage it for your business.
  • Self-Service Marketo Data Management for Non-Technical Marketers
    Self-Service Marketo Data Management for Non-Technical Marketers Faysal Shaarani, Senior Solutions Architect Recorded: Jul 19 2018 43 mins
    Marketing tools operating individually in your martech stack offer very limited business value, if at all. Now, with the emergence of Customer Data Platforms, Marketers no longer have to rely on IT to get the data connection and answers they need.

    This hands-on webinar will show non-technical marketers how use a Customer Data Platform to easily populate a Marketo list, and return the campaign results from Marketo for more accurate campaign analysis or segment refinement and re-targeting.
  • Assessing the impact of data science on the analytics landscape
    Assessing the impact of data science on the analytics landscape Matt Aslett, Research Director Recorded: Jul 19 2018 57 mins
    The evolution of data science – including machine learning, deep learning, and other forms of artificial intelligence – has had a significant impact on the data analytics landscape in recent years, and looks set to drive considerable change in the market in the coming years.

    In response, 451 Research’s new Data Management and Analytics Market Map 2018 includes a complete re-categorization of our Analytics Market Map to reflect the realities of analytics users and use cases today, dividing the analytics market into four key sectors:
    •Analytics tools
    •Analytics platforms
    •Data science tools
    •Data science platforms

    During this webinar, 451 Research’s Research Director, Data Platforms and Analytics, Matt Aslett, will explain the rationale and definitions behind the new categorization, as well as identifying the key challenges and innovations that will shape the analytics and data science market, and also revenue and growth expectations.

    The webinar will also touch on other aspects of note delivered with the Data Management and Analytics Market Map 2018, including:
    •The ongoing evolution of Corporate Performance Management
    •The addition of Data science Management to the Data Management Market Map
  • Research - What's the right buying strategy for DX technology?
    Research - What's the right buying strategy for DX technology? Connie Moore, Senior Vice President of Research, DCG, Eric Dandurant, Director Global Analyst Relations, SDL Recorded: Jul 19 2018 46 mins
    A recent research report by Digital Clarity Group (DCG) takes a look at how businesses invest in the technology that supports today’s digital experiences.

    Join our webinar, presented by Digital Clarity Group’s Connie Moore, Senior Vice President of Research, to explore:

    - What buying patterns companies apply towards acquisition of Digital Experience Platform (DXP) technology.
    - The pros and cons of a “suite” versus “best of breed” approach.
    - Who drives the decision making and implementation of DXP projects, and why.
  • Can computers be creative? Integrating AI in media content workflows
    Can computers be creative? Integrating AI in media content workflows IBC365 | Adobe | GrayMeta | Channel 4 | EBU Recorded: Jul 19 2018 63 mins
    Artificial intelligence (AI) and machine learning are starting to transform the way content is created, managed and delivered.

    New cognitive-computing tools are enhancing creativity, eliminating mundane repetitive work and unlocking new value from content.

    AI is suddenly everywhere: the ready availability of powerful AI services from all the major cloud providers means hundreds of media technology products are plugging into AI and offering new ways of working.

    This webinar cuts through the hype to reveal how media companies are actually using AI tools throughout the content supply chain - from aiding craft and creative work in post-production, automating metadata extraction and compliance, to making smart content recommendations to audiences. Our speakers will explain how best to use AI, what we can and can't do, and how it will continue to change workflows into the future.

    Speakers:
    Michael Gamböck, Senior Strategy Relations EMEA, Creative Cloud Video, Adobe
    Josh Wiggins, Chief Commercial Officer, GrayMeta
    Neil Taylor, Lead Data Strategist for Commercial Innovations, Channel 4
    Jean-Pierre Evain, Principal Project Manager, EBU Artificial Intelligence Committee
  • Reimagine Data Governance: Become a Data Quality Detective!
    Reimagine Data Governance: Become a Data Quality Detective! Andy Joss, Head of Solutions & Data Governance , Informatica & Dagmar Hillmeister-Mueller, Data Governance, Informatica Recorded: Jul 19 2018 57 mins
    Businesses deal with the impacts of data quality issues on a constant basis, yet the understanding of what data quality means is still improperly understood. In this webinar we’ll explore some of these impacts and how new approaches to data quality are changing the way organisations utilise data. We’ll also be exploring how new technology solutions are helping organisations investigate and diagnose the causes of various data quality problems and how fixing these issues makes a material impact to the health of the organisation. Data quality has become critical to the success of many business initiatives, so we’ll help you understand what items your detective toolkit needs to contain
  • The Challenges of a Consultant Career
    The Challenges of a Consultant Career Phil Birch Recorded: Jul 17 2018 49 mins
    Hear from Phil Birch, a recent success story at In Touch Networks on the challenges of beginning your consultancy career.
  • Why InsurTech Matters For Corporate And Specialty Insurers
    Why InsurTech Matters For Corporate And Specialty Insurers Chris Sandilands, Partner, Oxbow Partners and lead author of InsurTech Impact 25 Recorded: Jul 17 2018 61 mins
    Less than two years ago, the majority of Insurtech startups were focused on developing propositions for personal lines. Most aimed to disrupt or displace conventional distribution channels, with digital products and services that made the purchase of insurance quick, simple, and more user-friendly than ever before.

    Facing a market saturated by innovation for personal lines, ambitious Insurtechs are now clamouring to crack the commercial market. With solutions being developed to address the challenges of underwriting complex and specialty risk, 2018 is widely tipped to be the year of commercial Insurtech.

    Join Intelligent InsurTECH Europe in association with Oxbow Partners, as they discuss why Insurtech matters for corporate and specialty insurers.

    Confirmed panelists:

    •Georgi Pachov, Global Practice Leader Cyber, Allianz Global Corporate and Specialty (AGCS)
    •Nikolaus Sühr, CEO & Founder, KASKO
    •Iain Wilcox, Chief Executive Officer, GWT Insight

    Tune-in to discuss:
    •Discover the startups focusing on complex, commercial risk, and identify the most promising Insurtechs already delivering tangible results for leading commercial insurers today
    •With AI, IoT and Blockchain under the spotlight, get up to speed with the latest use cases for commercial lines, including AI-driven underwriting, sensor-based asset monitoring and prevention, and parametric insurance
    •Understand how emerging technologies are already being used to deliver better and cheaper products to corporates, and discuss what it takes to harness new data sources to provide better technical pricing and new and innovative services to commercial clients
  • Case Study - Russell Finex
    Case Study - Russell Finex Rob O'Connell - CEO Recorded: Jul 17 2018 5 mins
    Why not see for yourself how Workbooks helps one of it's customers in the manufacturing industry
  • Fireside Chat Series: Building a Sales Driven Culture
    Fireside Chat Series: Building a Sales Driven Culture Steven Rosen and Ken Thoreson Recorded: Jul 13 2018 49 mins
    Join sales management expert Steven Rosen and his guest sales management expert Ken Thorson for no hold barred fire side chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • Aligning Talent Management Needs with Company Culture & Diversity
    Aligning Talent Management Needs with Company Culture & Diversity Russell Williams, President and Founder, HR Global Link, Jason Gray, Engineering & Mihir Gandhi, Marketplace, Eightfold Recorded: Jul 12 2018 59 mins
    Diversity and inclusion drive innovation across organizations. Everyone in the HR field is turning to technology to solve the skills and diversity gaps within their organizations. Until now there has not been a solid solution to meet these demands.

    Utilizing AI to hire and nurture talent can create a high performance organization and enable business outcomes. It can further assist socially conscious organizations to meet their strategic diversity-improvement goals. A robust AI platform applied to HR can develop a deep understanding of your organization and its goals which it then uses to create ideal profiles for each job/team/candidate based on skills, education, capabilities, experience and background.

    Register for this webinar to:

    - Learn how technology can help combat subconscious bias
    - An AI platform uncovers a pool of diverse candidates
    - Get your questions answered in a live Q&A.

    About the presenters:

    Mihir Gandhi, Head of Marketplace Operations, Eightfold
    Jason Gray, Director of Sales Engineering, Eightfold
    Russell Williams, President and Founder, HR Global Link,
  • Football Analytics: How to Unlock Match-Winning Insights with Data
    Football Analytics: How to Unlock Match-Winning Insights with Data Marius Kaiser and Eyal Razi - Tableau Recorded: Jul 12 2018 65 mins
    Seeing is believing! See how Tableau transforms World Cup data into game-changing visualisations and match-winning insights in this webinar, so you can do the same with your data.

    Learn how to clean data for analysis with Tableau's newest signing, Tableau Prep, and build powerful visualisations and dashboards with our star striker, Tableau Desktop.

    Discover how data and visual analytics can answer football's big questions:

    -Messi or Ronaldo? Can the data separate them?
    -What's the secret to Germany's success? We'll visualise all the data in one dashboard
    -Is there a 'best' time to score? Let's analyse data over time
    -Does the host country have an advantage? See how to build a story out of data
    -How does each country perform? Learn how to visualise data geographically
  • Le RGPD et la virtualisation des données en moins de 3 min
    Le RGPD et la virtualisation des données en moins de 3 min Denodo Recorded: Jul 12 2018 3 mins
    Dans cette courte vidéo, vous découvrirez comment la virtualisation des données ou data virtualization aide les entreprises à se conformer facilement aux principes fondamentaux du RGPD.
  • Self-service Analytics con Virtualización de Datos
    Self-service Analytics con Virtualización de Datos Anastasio Molano, Senior VP. Denodo Recorded: Jul 12 2018 59 mins
    Cómo eliminar la brecha entre IT y Negocio para entregar los datos a los usuarios que verdaderamente los necesitan sin comprometer la seguridad y la protección de la información.

    Con Self-service Analytics (Analítica de autoservicio) los usuarios de negocio pueden generar sus propios informes, ejecutar sus consultas y dirigir sus análisis sin depender siempre del personal de IT. De esta manera se evitan largas esperas para obtener sus informes y pueden tomar mejores decisiones de forma más rápida.

    Pero cuando el acceso a los datos se democratiza, debe hacerse desde una plataforma que integre la información de múltiples fuentes para evitar la anarquía de los datos.

    En este webinar explicaremos cómo la virtualización de datos:

    - Acelera y mejora las iniciativas de autoservicio.
    - Ofrece a los usuarios una visión holística de los datos.
    - Asegura una vista coherente en distintas áreas de la empresa.
  • How to Grow Your Hi-Tech Business with Branding, Content & Storytelling
    How to Grow Your Hi-Tech Business with Branding, Content & Storytelling Jean Ginzburg, CEO, Ginball Digital Marketing Recorded: Jul 11 2018 51 mins
    To get your brand message across to your audiences, it’s key to know where they are hanging out. With users now spending an average of 20 minutes per day on social media, most of the audiences audiences of hi-tech companies are hanging out on either Facebook, Instagram, LInkedIn, Youtube or another social media platform. Before we can get onto social media, it’s pertinent to craft a message about our brand and about our products or services.

    Join this live webinar with Jean Ginzburg, Digital Marketing Expert and #1 Best-Selling Author, as she covers how best to extract the message from your own business and how best to create it for your target audience.

    Once we have crafted our message, we will cover on how best to create content, what types of content works best now and the components of a well-crafted content piece. And now we are ready to distribute our messaging and content across social media. We will also cover specific examples of branding, messaging, content and social media from the hi-tech and SaaS industries.
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Recorded: Jul 11 2018 61 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Aditi Mohanty, Digital Marketing Manager, Vodafone
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • Turning Big Data into insights
    Turning Big Data into insights Andy Kriebel, Head Coach and Tableau Zen Master at The Data School Recorded: Jul 10 2018 59 mins
    Join Andy Kriebel as he provides you with a step-by-step approach to analyzing big data. Andy will interrogate 724 million UK prescriptions in Exasol to identify insights and show you how to focus the analysis to tell a compelling story. Sign up and get answers to your questions during this webinar and learn how you can use publicly hosted data sets for your own analyses.
  • Reimagine Data Governance: Data Governance & AI
    Reimagine Data Governance: Data Governance & AI Andy Joss, Head of Solutions & Data Governance, Informatica & Giuseppe Mura, Principal Architect, Informatica Recorded: Jul 5 2018 60 mins
    As organisations struggle to cope with an explosion of data volumes, new data consumers, new types of data and increasing amounts of data in the cloud; they’re increasingly recognising the complexity of the task around governing their data. But help is at hand. During this webinar, Informatica will explain how Data Governance has been reimagined and how the latest technology innovations, namely AI and machine learning, are applied to reduce complexity and the effort required to enable organisations to unlock the value of their most precious asset: their data.
  • The path to an automated data warehouse built on Exasol’s in-memory database
    The path to an automated data warehouse built on Exasol’s in-memory database Glen Dawson, Sr Solution Architect at Wherescape & Dan Shuttleworth, Principal Consultant at Exasol Recorded: Jul 5 2018 61 mins
    What will you learn?

    Learn how WhereScape allows you build, change and operate your data warehouse via a drag-and-drop GUI, then auto-generates the corresponding code and deploys it with ELT. This removes human error and the need for hand coding, enabling you to benefit from Exasol’s rapid in-memory analytics faster, with less resource.

    The session will show you:

    • How data automation works and how it will change your working life
    • The advantages of using Exasol’s in-memory database
    • Why to use ELT not ETL, and how to make the transition
  • Predictive Maintenance with Augmented Intelligence
    Predictive Maintenance with Augmented Intelligence Ufuoma Ogagarue, Marketing & Inside Sales Representative, MondoBrain Recorded: Jul 4 2018 3 mins
    Discover how to reduce cost of maintenance by implementing a predictive maintenance plan using Artificial Intelligence.
  • Shift Up: How AI, Cognitive Computing, and Emotional Intelligence Transform QA
    Shift Up: How AI, Cognitive Computing, and Emotional Intelligence Transform QA Michael Giacometti, Director Technical Services, Eggplant Recorded: Jul 3 2018 48 mins
    The relationship between company and customer has shifted from transactional to one characterized by deeper, meaningful interactions — but how do you test for that?

    Being able to simulate real user interactions, behaviors, and emotions is key. Not just to build out software that’s appealing, but in moving QA to the corporate boardroom where you can simulate new strategies to determine if changes will create the desired business outcome.

    Join us in discussing Shift Up, a way to incorporate shift left and shift right, while aligning with business outcomes and focusing on how your customers are actually using your technology.

    Learn how a Shift Up approach allows you to:

    -Monitor real user activity against KPIs.
    -Update your existing environment to focus on key user journey, KPIs, and business objectives using a model-based approach to testing.
    -Incorporate artificial intelligence, machine learning, and predictive analytics to help you quickly identify and resolve quality issues.
  • The Sales Leader’s Role in Conquering the Complex Sale
    The Sales Leader’s Role in Conquering the Complex Sale Alice Heiman, Founder & Chief Sales Officer Recorded: Jun 28 2018 42 mins
    It is getting harder to close large enterprise deals. It’s not as easy as it used to be, and it requires sales and company leadership to become involved. Without doing the salesperson’s job, what is your role as a sales or company leader in closing these complex sales?
  • It’s Time to Experience Sitefinity 11
    It’s Time to Experience Sitefinity 11 Chris Doran, Product Marketing Manager, Progress & Peter Filipov, Developer Advocate, Progress Recorded: Jun 28 2018 50 mins
    Progress Sitefinity is all about delivering best-in-class multi-channel digital experiences. The latest release builds on that legacy by enabling new levels of marketer and developer productivity.

    Watch this webinar to hear about the latest features of Sitefinity 11 and its new capabilities, including:

    * A re-imagined User Experience panel that lets you easily create content via progressively-discoverable content management functionality
    * New media tools to simplify image and video management
    * Dynamic tools for handling internal links and external media reducing management time and ensuring a consistent “always on” user experience
    * New developer tools supporting the latest version of Visual Studio
    * An innovative machine translation API that allows for machine translation with a few lines of code

    With this release, Sitefinity CMS not only changes the game for user experience but delivers tools that make managing and optimizing multi-channel customer experiences easy for marketers and developers at organizations of any size.
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Rob Roy, Chief Digital Officer, Sprint Recorded: Jun 28 2018 61 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Rob Roy, Chief Digital Officer, Sprint
    * Eugene Feygin, SEO Manager, SearsPartsDirect.com
    * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • Marketing Analytics: How a Data Company Manages Marketing Data
    Marketing Analytics: How a Data Company Manages Marketing Data Fraser Harris, Head of Product at Fivetran, Ryan Segar, Head of Sales Engineering & Brenna Robinson, Head of Growth Marketing Recorded: Jun 28 2018 30 mins
    Marketing is increasingly becoming a data-driven function — tracking more activity than ever before — but how can you make sense of it all? What tools do you need? What roles do the marketer and the analyst or technical partner play?

    Follow along with Head of Product at Fivetran, and Periscope Data’s Head of Growth Marketing and Head of Sales Engineering to get a full picture of how a data company handles marketing metrics — from the perspective of both the data analyst and the marketing professional.

    This webinar will cover:
    - Setting objectives and goals for marketing analytics
    - Tying together disparate marketing data sources
    - Some best practice dashboards Periscope uses
    - How analytics and marketing should work together — and how analysts can enable marketers to explore their own datasets
  • Sales Legends Series - An Interview with Jeffrey Gitomer
    Sales Legends Series - An Interview with Jeffrey Gitomer Deb Calvert with special guest Jeffrey Gitomer Jul 20 2018 6:00 pm UTC 45 mins
    Join Deb as she interviews Sales Legend Jeffrey Gitomer!
    Gitomer - Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise in sales, customer loyalty, and personal development is world renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. He is the ruling King of Sales. See also: salesman.

    AUTHOR. Jeffrey Gitomer is the author of The New York Times bestsellers TheSales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude.

    Most of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, The Little Book of Leadership, and the 21.5 Unbreakable Laws of Selling. Jeffrey’s books have appeared on major best-seller lists more than 500 times and have sold millions of copies worldwide.

    OVER 75 PRESENTATIONS A YEAR. Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and virtual training programs on selling, YES! Attitude, trust, customer loyalty, and personal development.
  • Get on Board with Your Buyers’ Journey
    Get on Board with Your Buyers’ Journey Janice Mars, Principal and Founder w/special guests Lynn Hidy and Lisa Dennis Jul 24 2018 3:00 pm UTC 45 mins
    Stop chasing and start really participating in your buyers’ journey from a panel of experts in direct sales, indirect sales and marketing. Learn buyer-centric approaches that drive deeper and wider engagement across your most valuable and wish-list accounts that will result in greater relationships, reputation and revenue.
  • The Best Sales Managers Do These Four Things
    The Best Sales Managers Do These Four Things Kevin F. Davis, President of Topline & Tom Gundrum, Director of Training Jul 24 2018 5:00 pm UTC 45 mins
    Month after month it’s the same pattern. A rep (or two) misses quota. You sit down for a 1-on-1 to discuss results and goals, to motivate the rep to sell more! Yet nothing changes. Results remain stagnant or perhaps even get worse. Your CEO is demanding growth, so now what?
    In this webinar, TopLine Leadership’s Kevin F. Davis and Tom Gundrum will show you how to improve results for your sales team by:

    1.Replacing your sales instincts with new leadership thinking
    2.Raising the performance bar with standards that drive better accountability
    3.Becoming a proactive sales coach
    4.Refocusing your sales coaching for revenue growth
  • How to use AI to find the right talent faster
    How to use AI to find the right talent faster John Jersin, Head of Product, LinkedIn Talent Solutions Jul 24 2018 5:00 pm UTC 60 mins
    Unemployment is at a record low, which is great for the economy, but tough on recruiters, now that hiring has become a seller’s market. But new AI-powered solutions for virtually every part of your recruitment funnel can give you the advantage you need in a tight market, and even improve your bottom line: Companies leveraging AI in their hiring initiatives are seeing an increase of 18 percent in their revenue and a 30 percent boost in profit.

    And with over 62 percent of companies expected to be using AI to find and hire the best talent by the end of this year, getting on board the AI train has become an imperative — if you want to stay competitive.

    Join execs from Adecco, LinkedIn, and Trivago to learn how how AI is revolutionizing their ability to resource high-quality talent, and how your company can do the same, in this VB Live event!

    Register here for free.

    In this webinar you'll learn:
    * How to find the right talent faster, using data-driven AI
    * The best tools to find quality candidates who progress to face-to-face interviews
    * How to assess and measure existing talent to become smarter about avoiding bad hires
    * How to engage and grow current employees to decrease the costs of high turnover
    * Whether your recruitment and retention efforts are "AI-ready"

    Speakers:
    * Angie College, Vice President of Operations for Adecco USA
    * John Jersin, Head of Product, LinkedIn Talent Solutions
    * Rolf Schromgrens, CEO, Trivago
    * Maribel Lopez, Strategic Advisor, Lopez Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by mya
  • Unifying Online and Offline Data for Multichannel Customer Experiences
    Unifying Online and Offline Data for Multichannel Customer Experiences Jim Kelly, Principal Consultant, BlueVenn Jul 25 2018 2:00 pm UTC 60 mins
    Multi-channel marketing departments across the world undergo constant struggles in their attempts to effectively unify all their data to create a Single Customer View.

    Ultimately, the aim is to fuse together online and offline data to piece together an often fragmented view of every customer that hinders personalization tactics and leads to misdirected campaigns and marketing offers.

    In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardise, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalisation strategies across all your marketing channels.
  • Luma Health: Leveraging Product Analytics for Innovation in Healthcare
    Luma Health: Leveraging Product Analytics for Innovation in Healthcare Aditya Bansod and Humair Burney from Luma Health and Scott Castle from Periscope Data Jul 25 2018 5:00 pm UTC 45 mins
    Product managers often have challenges getting all necessary quantifiable metrics to make informed product decisions. How do you know if you are looking at the right information (and is it all of the information you need)? And now what do you do with this data to ensure that the users experience is the best possible?

    Join our webinar with Luma Health, an innovator in the Patient Experience space, to learn how they’ve gained full visibility into their user journey and how each product contributes to the company’s overall revenue metrics, ensuring they are fulfilling their customer’s expectations (and innovating new ways to support them).

    In this webinar, you will learn:
    - When it is time to turn to advanced analytics
    - Tying together disparate product data sources
    - How product metrics can help serve different customer needs
    - Lessons learned along the way
  • Media at the Edge: A new content technology perspective
    Media at the Edge: A new content technology perspective IBC365 | Schneider Electric | BASE Media Cloud Jul 26 2018 3:00 pm UTC 60 mins
    What you will learn:

    - What is Edge computing and why it will be key to broadcasting, media and entertainment

    - How edge computing is rapidly evolving to provide content anywhere and everywhere through the IoT and soon across 5G networks
     
    - What mobile edge computing means for production, processing and video distribution
     
    - How new consumer experiences, VR, AR, UHD streaming will be driven by the availability of edge infrastructure
     
    - Protecting the physical and digital assets. How to secure the critical IT infrastructure which will house valuable content at the edge of the network

    Speakers:
    Steven Carlini, Senior Director Data Centre Global Solutions, Schneider Electric
    Damon Neale, Chief Technology Office, BASE Media Cloud
  • Man Versus Machine for Editing Content
    Man Versus Machine for Editing Content Val Swisher Jul 26 2018 5:00 pm UTC 60 mins
    With the continued development of natural language processing (NLP), there are more software applications, doing more types of editing, than ever before. We will cover how an NLP works, editing tasks best done by a machine, and instances where only a trained human editor will really get the job done.

    In this talk, learn more about:

    * What is a natural language processor and how does it work?

    * What types of editing are done best by an NLP?

    * What types of editing are best saved for people?

    * How to use both machine editing and human editing to your best advantage
  • Verto Audience Spotlight: Shopaholics
    Verto Audience Spotlight: Shopaholics Jared Laird, Senior Data Analyst, Verto Analytics Jul 26 2018 7:00 pm UTC 30 mins
    Abstract: Our new series, Audience Spotlight, provides a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high-value audience - Shopaholics, users who comprise the top 20% of all U.S adults who access an online shopping property. Which screens, brands, and services attract these online shopping superusers?

    In this 30 minute webinar, we’ll also dig into key insights on Shopaholics including:

    - How do gender and household income distribution of Shopaholics stack up against the U.S. adult online population?
    - Which devices and apps are Shopaholics using and when?
    - Beyond Amazon, eBay, and Walmart, where else do Shopaholics spend their time?

    Sign up for our webinar today.
  • Fight gaming fraud with AI and machine learning
    Fight gaming fraud with AI and machine learning Jeff Sakasegawa, Trust and Safety Architect, Sift Science Jul 31 2018 5:00 pm UTC 60 mins
    Globally there are 2.2 billion active gamers, and 47 percent of them shell out cash while they play. And 100 percent of them are at risk from fraudsters who rip off everything from a gamer’s identity to their credit cards, online goods, and trust in your company. With every instance of fraud, your reputation takes a nose dive, driving away customers and directly impacting your bottom line.

    But fraud is notoriously difficult to combat. Legacy rules-based approaches have never been able to keep up with fraudsters, who constantly evolve their techniques using sophisticated technology like automated scripts and bots.

    That’s why machine learning and artificial intelligence are being leveraged to detect fraud before it affects your company and end users. Machine learning can sift through billions of game events and analyze vast streams of data in real time to stop fraud in its tracks.

    To learn more about how machine learning and AI can keep your game and players safe from increasingly aggressive online criminals, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * How the gaming industry can secure gamer data and build trust
    * How account takeover, fake licensing, spam, and scams pose a particular challenge to gamers and gaming platforms
    * What policies your company should have in place around data breach ransom
    * How to combat trolling

    Speakers:
    * Jeff Sakasegawa, Trust and Safety Architect, Sift Science
    * Dean Takahashi, Lead Writer, GamesBeat
    * Scott Adams, CEO FraudPvP.com, Former Director of Fraud & Risk, Riot Games
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Sift Science
  • Driving DevOps Success with Continuous Integration
    Driving DevOps Success with Continuous Integration Andrés Pérez, Enterprise Solutions Architect, Hitachi Vantara Jul 31 2018 5:00 pm UTC 60 mins
    This webinar will be the first in a series focusing on DevOps and how it can help to create an environment in which builds, tests, and releases of software solutions can be done with more ease and reliability.

    Our presenter Andrés Pérez, who is an Enterprise Solutions Architect for Hitachi Vantara, will be covering:

    What is DevOps?
    - Lifecycle
    - Maturity & Phases
    - Challenges & Goals

    Focus on Continuous Integration
    - Lifecycle Diagram
    - Solution Repository
    - Testing
    - Handling CI

    Along the way we will also explore the various components and technical requirements necessary to install and upgrade the platform.
  • Why Leaders Must Be the Change Agents
    Why Leaders Must Be the Change Agents Nikki Barua, CEO, BeyondCurious Aug 1 2018 5:00 pm UTC 60 mins
    Cultural shifts and changing expectations, not just the advancement of technology, are transforming customer experience.

    Join this live webinar with Nikki Barua, CEO of BeyondCurious, to:

    - Recognize why looking outside your industry is no longer a creative exercise, but a business imperative in the age of Amazon.
    - Learn valuable lessons from other industries to ignite change within your own.
    - Unlock value by transforming your organization into a truly digital business.
    - Generate momentum with a culture of innovation – one that is constantly adapting to a disruptive environment that doesn’t stand still.
    - Understand the capabilities, mindset and skillsets needed to adopt this approach, and how you can be the change agent that helps your organization successfully navigate through risk and uncertainty.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 16
    The Download: Tech Talks by the HPCC Systems Community, Episode 16 HPCC Systems Aug 2 2018 3:00 pm UTC 120 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community. This episode will feature our 2018 HPCC Systems summer interns and their projects. Check back for details!:
  • Apache Kafka Topic Design
    Apache Kafka Topic Design Ben Slater, Chief Product Officer, Instaclustr Aug 2 2018 9:00 pm UTC 60 mins
    Topics, partitions and keys are foundational concepts in Apache Kafka. When building an application, correctly modeling your use case using these concepts will be key to making optimal use of Kafka and ensuring the scalability and reliability of your application. This webinar will walk through these key Kafka concepts and the main design consideration when choosing how to apply them to your application. This webinar will help you answer questions like:
    -What topics should I create?
    -How many partitions should I have in each topic?
    -Should I use a message key? If so, how do I choose an appropriate value?
  • Fireside Chat Series: How & Why to Lead People As You Manage Sales?
    Fireside Chat Series: How & Why to Lead People As You Manage Sales? Steven Rosen and Deb Calvert Aug 3 2018 4:00 pm UTC 45 mins
    Join sales management expert Steven Rosen and his special guest sales management expert Deb Calvert for no hold barred fire side chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • Dirty data is costing you: 4 ways to tackle common data prep issues
    Dirty data is costing you: 4 ways to tackle common data prep issues Andy Cotgreave, Tableau; Jason Harmer, Nationwide Insurance; Gordon Strodel, Slalom Aug 3 2018 5:00 pm UTC 75 mins
    Anyone who's ever analyzed data knows the pain of digging in only to find that it is poorly structured, full of inaccuracies, or just plain incomplete. But "dirty data" isn't just a pain point for analysts; it can have a major financial and cultural impact on an organization.

    Attend this live webinar to learn four actionable ways to overcome common data preparation issues including how to establish a company standard for "clean data" and how to democratize data prep across your organization.

    Speakers:
    - Andy Cotgreave, Technical Evangelism Director, Tableau
    - Jason Harmer, Data Analytics and Visualization Consultant, Nationwide Insurance
    - Gordon Strodel, Information Management and Analytics Consultant, Slalom
  • How Sales Managers Lead Remote Teams to Greater Sales Success
    How Sales Managers Lead Remote Teams to Greater Sales Success Kevin Eikenberry Aug 3 2018 6:00 pm UTC 45 mins
    If you lead a remote team you likely haven’t considered the nuances that will make you most successful. In this practical and interactive session you will learn the nuances of leading remotely, including:

    Building trust and communication
    Setting and achieving goals
    Coaching

    all at a distance.
  • Achieve Account-Based Selling Goals Solving the Alignment Dilemma
    Achieve Account-Based Selling Goals Solving the Alignment Dilemma Barbara Giamanco, CEO of Social Centered Selling Aug 7 2018 3:00 pm UTC 45 mins
    Why should alignment be an executive priority?

    It is good for business!

    •Aligning sales and marketing leads to 38% higher sales win rates.
    •Sales and marketing alignment helps your company become 67% better at closing deals.

    During this session, learn from current research where the alignment opportunities exist and how you can capitalize on them.
  • Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign
    Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign Barbara Weaver Smith, CEO, The Whale Hunters Aug 7 2018 5:00 pm UTC 45 mins
    Once you are doing business with a national, multi-national or company it’s hard to plan for growth. What’s next? Who’s in charge? Is marketing still involved? Should you include the entire footprint? I’ll give you a method for an account-based sales development plan jointly designed and run by marketing and sales.
  • Reaching the C-Suite: Engaging Executives with Ideas and Innovation
    Reaching the C-Suite: Engaging Executives with Ideas and Innovation Rob Leavitt, Senior Vice President, ITSMA Aug 8 2018 5:00 pm UTC 60 mins
    B2B marketers have long invested in thought leadership content to demonstrate expertise, fuel issue-based campaigns, and equip sales for higher level conversations.

    All too often, however, we still struggle to reach the C-suite. Senior executives are more important than ever for B2B marketers, but they are notoriously the toughest audience to engage. Their time is short, their BS meters are on high alert, and they ignore all but the most compelling content.

    The good news, however, is that senior executives are anxious for new ideas, and they’re happy to engage when approached in the right way. Join ITSMA’s Rob Leavitt to explore highlights of five specific ways in which leading companies stand apart from the rest in developing and using thought leadership content to engage at the executive level and drive reputation, relationships, and revenue.
  • Successful Social Selling
    Successful Social Selling Brynne Tillman, CEO of Social Sales Link Aug 8 2018 9:00 pm UTC 45 mins
    Successful Social Selling is founded in the ability to connect with your targeted buyers. This takes personalizing your engagement:
    1.Begin with talking about who and how you help in your profile
    2.Learn about your buyer before you connect
    3.Add a personal note to every connection request
    4.Send welcome messages with value and insights
  • Key steps in Preparing a Business for Sale- What you and your board need to know
    Key steps in Preparing a Business for Sale- What you and your board need to know Paul Herman, CEO and Founder of BlueBox Aug 9 2018 11:30 am UTC 60 mins
    6 key steps in preparing a business for sale- What you and your board need to know.

    When it comes to selling a business, preparation is key. We’d be delighted for you to join our webinar as we delve into how to prepare a business for sale to maximise value and achieve the highest possible return. Find out what you can do now to help you and your board prepare for an exit.

    Agenda includes:
    •Is your board ready to sell?
    •Why do most business sale processes collapse?
    •What will an acquirer attribute value to?
    •How will acquirers value the business?
    •What is due diligence and how can you help a board to prepare?
    •Key stages in a sale process

    The webinar will be hosted by Paul Herman, CEO and Founder of Bluebox Corporate Finance. Paul has sold over 70 private businesses during his career, with values ranging between £2m and £200m, and across a wide range of sectors. This includes a number of well-respected UK businesses such as Models Own, Gü, Princess Yachts, Mappin & Webb, Smythson, Watches of Switzerland, TXM Plant and The British Retail Consortium.
  • Key Accounts: An Insider’s Look at How to Foster Relationships and Get More Sale
    Key Accounts: An Insider’s Look at How to Foster Relationships and Get More Sale Liz Heiman Aug 9 2018 3:00 pm UTC 45 mins
    Why your Key accounts aren’t growing as much as they could be
    Understanding your current situation and relationships
    Prospecting in Key Accounts
    Building a plan to grow an account
    Leveraging your team to succeed
  • Mastering The Customer Delivery Experience
    Mastering The Customer Delivery Experience Duncan Licence Aug 9 2018 4:00 pm UTC 60 mins
    As the online retail industry continues to grow, the internet has quickly become the go-to shopping destination for consumers in the US. This means that major brands and retailers must work harder to improve their offering and meet the changing expectations of consumers.

    In this webinar, we will look at how delivery personalization, delivery loyalty programmes and ever-evolving consumer expectations are changing the online shopping experience for good.

    Register now to get the latest insights into customer delivery expectations, as well as receive practical advice on:

    -How delivery influences purchasing decisions
    -The new era of delivery through personalisation
    -The growth of delivery loyalty programmes
    -10 areas of innovation for brands & retailers in 2018
    -Best practices in providing customer delivery
  • Building A Revenue Machine: Strategies To Align Sales & Marketing
    Building A Revenue Machine: Strategies To Align Sales & Marketing Meridith Elliott Powell, President MotionFirst Aug 9 2018 5:00 pm UTC 45 mins
    Marketing’s goal is qualified leads, Sales goal is to close them. Working together – the only option. Growth comes when there is strong alignment between sales and marketing. You need a team that thrives on a singular goal – working together to build a revenue machine.