Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
What makes a good video conferencing solution good, and what makes it a good fit for your meeting room? Well, first and foremost, it all starts with how the solution is designed.
Join us as we discuss what makes Lifesize the ultimate solution for your conference room — from hardware to software and every customizable option in between. Get the inside scoop on what makes the best video conferencing experience truly the best, and walk away with tips for increasing adoption and overall success with your organization’s collaboration solution.
Almost every organization has too many communication tools, which is ironic because the purpose of communication technology is to improve and simplify communication in the workplace.
Incorporate data into your product, and take advantage of word class databases and a modern data platform. And learn from companies that have been there.
Join this webinar and learn:
- How to incorporate data into your product, and take advantage of word class databases and a modern data platform. And hear from companies that have been there.
- Learn how PDX improved their in house analytical solution and offered their pharmacies a premium level of service — granting them access to collaborate and share the data that they need.
- Learn how Namely, a HR platform, was able to leverage modern technologies ---databases optimized for performance, ETL tools, BI platforms that offer customization and can scale — to build out a scalable go to market solution in 3 months.
5 Best Practices for Highly Effective Mobile App Adoption and User Engagement
How does your app stack up? Mobile product teams are challenged to drive app adoption and usage in an environment where most apps don’t last past the first use. Successful mobile teams don’t just drive one-way outreach in their app, they close the loop with customers - offering deep engagement and communication throughout the user journey.
Why this webinar is worth your 60 minutes:
* You’ll learn new tactics for user engagement that you can use inside and outside of your app
* You’ll know how your users want to be contacted and surveyed
* You’ll see how app owners and product managers can marry customer experience with app engagement
* You’ll take actionable feedback that you can use immediately, no matter what kind of app you manage
Are you looking for ways to improve the effectiveness of your digital marketing efforts? Having the insight to provide the most relevant engagement across each touchpoint along a customer journey is key. Naveen Punjabi, Strategic Technology Partnerships of Data and Analytics, from Google, and Erin Franz, Technology Alliances Manager, at Looker will share how you can drive actionable marketing campaigns and establish a data-driven, self-service marketing culture by integrating data from across your enterprise to power your marketing campaigns.
During this webinar, learn how to:
• Access marketing and customer data from anywhere using Informatica Intelligent Cloud Services
• Load marketing and customer data into BigQuery to power marketing analytics
• Visualize and garner insights into all your marketing and customer data with Looker
Messaging misalignment can lead to lost revenue. From product positioning, to demo’s, to questions about the competition, every interaction with prospective customers is an opportunity for the right — or wrong — messaging to influence a potential sale. You work hard to perfect the corporate and product message; be sure sales gets it right! In this webinar, you will learn:
- Why messaging certification increases sales velocity and increases revenue;
- Who needs to be involved in the establishment of a certification process for sales;
- Where certification can make the biggest impact (e.g.: product launches);
- How to execute and build repeatable certification frameworks.
With great power comes great responsibility. According to Gartner, CMO budgets are on the rise in 2017 as marketers take on more responsibility for driving business growth. By taking custody of these dollars, CMOs are promising more and more back to the business.
But, many marketers struggle to articulate the result of their investment to the rest of the organization. (Hint: Your CFO doesn’t care about your email open-rates.)
Marketers risk the perception of a cost-center, instead of a growth-driver. In this session, we’ll share how leading marketing organizations manage their investments and translate their tactics to speak in the common language as the rest of the business: money.
From admission and discharge to billing and record keeping, today’s hospitals use technology along every point of the care continuum. But challenges remain, especially when so many clinicians and staff access patient records across multiple points, and often on different equipment.
Health IT leaders must safeguard patient data not only on desktop computers, but on hand-held devices, remote monitoring equipment, patient and physician portals, and more.
Watch this webinar and learn how to:
- Use multiple technologies to boost physician access
- Implement new processes to speed up patient experiences
- Ensure data security across every device and equipment
The webinar will identify skills you need to setup modern marketing campaigns, using ABM as a lens to focus discussion on techniques, measurement, and pitfalls to avoid.
In this session, we will:
- Define ABM and the kinds of companies best suited to this approach
- Discuss the kinds of tools and processes needed for the perfect ABM “recipe”
- Discuss tips, tricks, and pitfalls when putting the ABM recipe together
Augustin Huret, CEO & Founder of MondoBrain explains how MondoBrain is a revolutionary decision making and problem solving solution that brings immediate impact on a company’s PNL. According to Augustin, MondoBrain is the "ultimate combination of human intelligence, artificial intelligence, and collective intelligence" that helps craft the "best decision" in an easy to use and intuitive interface. You can learn more about how the solution works in this three-minute piece.
Before an organization can benefit from a self-service data environment to reduce time to insight, an essential first step is to catalog your data so that business users can discover what’s important to them. Seamlessly wrapping other self-service data tools around a comprehensive data catalog is the remainder of the journey to faster business insights.
This webinar will discuss approaches that enable self-service data for analytics, from discovery to insight, including making the most from a data lake and standing up new data processing pipelines for achieving business success.
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 11 includes Tech Talks featuring speakers from our community on topics covering Big Data solutions, Spark Integration and other ECL Tips leveraging the HPCC Systems platform.
1) Raj Chandrasekaran, CTO & Co-Founder, ClearFunnel - Scaling Data Science capabilities: Leveraging a homogeneous Big Data ecosystem
2) James McMullan, Software Engineer III, LexisNexis Risk Solutions - HDFS Connector Preview
3) Bob Foreman, Senior Software Engineer, LexisNexis Risk Solutions - Building a RELATIONal Dataset - A Valentine’s Day Special!
Wir zeigen im Webinar, wie Data Virtualization Sie dabei unterstützen kann, GDPR-bezogene Aufgaben zu implementieren und zukünftige Herausforderungen zu meistern.
Für Unternehmen, die sich darauf konzentrieren wollen, Komplexität zu reduzieren, eine 360°-Sicht auf ihre vorhandenen Daten in verschiedenen Systemen zu erhalten und Kosten zu minimieren, ist Datenvirtualisierung die richtige Antwort.
TIBCO® Data Virtualization orchestriert den Zugriff auf eine Vielzahl unterschiedlicher Datenquellen und liefert die Datensätze sowie -dienste als Grundlage für nahezu jede Analyselösung. Erfahren Sie mehr darüber, wie dieses Tool Sie bei der Bewältigung Ihrer GDPR-Herausforderungen unterstützen kann.
In this presentation we will survey the functionality of Instaclustr’s core offerings - Managed Apache Cassandra, Apache Spark, Elassandra and Apache Kafka and walk through uses of these technologies in real-world application patterns such as IOT, social apps and consumer services. We will touch on key considerations when choosing these technologies for your application architecture and different architecture options when combining these leading open source technologies into an overall solution.
Technology is rapidly changing the way brands interact with consumers. So you’ll want to understand the key commerce trends for 2018, how they are reshaping consumer expectations for the retail experience, and how smart brands around the world are already putting them into action.
Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore.
Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We share tips to improve both organic and paid search on the site.
You will learn how to:
- Boost product discoverability through paid and organic search
Improve brand accuracy on product pages to drive conversion
- Get the most out of Amazon Marketing Services (AMS)
- Create content that works in tandem with your Amazon advertising efforts
In 2018, the gains realized from applied analytics will become so pervasive that we expect virtually every security product to be an analytics product. Automation will become more evident, identity will assume new importance, and consolidation will be the word of the day at the endpoint. With new classes of security concerns already making headlines in 2018 – and with EU Global Data Protection Regulation and privacy in the spotlight - what risks are on the horizon?
Join Scott Crawford, Research Director, Information Security and Dan Kennedy, Research Director, Voice of the Enterprise, for a live webinar on February 13 as he reviews these and other trends expected to shape the information security landscape in 2018, and the level of impact those trends will have on the market. Come armed with questions, as there will be a live Q&A session at the end of the webinar.
Covered California – the state of California’s official healthcare marketplace – helps ensure individuals, families and small businesses can find low-cost health insurance. But paper-based processes previously made it harder for the organization to quickly and efficiently provide coverage to citizens who needed it. So Covered California implemented a digital agent enrollment process to streamline internal administration and offer customers a higher level of service.
Watch this webinar to hear the story of Covered California’s digital transformation, and how accelerating digital agreements and signatures can help your agency provide better citizen-facing services. Topics covered:
- Redesigning core government processes
- Achieving more by integrating digital systems
- Measuring impact and time savings
- Automating workflows to reduce errors and incorrect information
- Improving compliance and security with digital audit trails
In making your content ready for other countries, you want to pick the right translation approach to achieve understanding. When it comes to really targeted marketing, it’s not enough to just translate the meaning of your message. To truly convey the intent of your original content, you need transcreation.
In this video, you will learn:
How and why poor translation can harm your business.
Key differences between translation, localization and transcreation.
Why transcreation is what you need to make highly creative content resonate in local markets.
If 2016 was the year that the Internet of Things transitioned from an ill-defined buzzword to a mainstream industry, 2017 saw the growth and maturing of IoT across all verticals globally. As we move forward in 2018, a more sober, pragmatic tone has emerged that reflects the complexity of scaling operationally focused IoT applications and the necessity for analytic workloads running at several points on the continuum from the far edges of the IoT networks, to aggregation points, to the centralized cloud.
Join 451 Research’s leading IoT analysts, Brian Partridge and Christian Renaud, for a live webinar on February 9 as they review the trends expected to shape the IoT landscape in 2018, and the level of impact those trends will have. Come armed with questions, as there will be a live Q&A session at the end of the webinar.
Data is everywhere and traditional report factories are rapidly becoming obsolete. Enterprise organisations are looking for self-service analytics and IT is looking for a sustainable, yet long-term approach to governance. So how do you satisfy the needs of both the business and IT? That’s the lingering question for many IT leaders and what Colin Adler will discuss during this webinar.
During this webinar, you will learn about:
*Why moving from Traditional to Modern analytics is needed in today’s business landscape
*What to consider when evaluating Modern Business Intelligence and Analytics platforms
*How shifting to enterprise self-service analytics tools empowers both the business and IT
There are critical moments in each selling process that can make or break a deal. In this webinar you will learn:
- How to smash your first contact with a new prospect
- How to position yourself psychologically on their side and win their trust
- How to give them a personal and emotional reason to buy only from you
- and more...
It’s no longer business as usual in the multibillion-dollar tech M&A market. New buyers are displacing many of the long-time leaders, while other companies from far outside the tech industry are suddenly looking for ways to buy into new trends. To help you navigate this changing M&A landscape, join Brenon Daly, 451 Research’s Director of Financials, for a look ahead to activity in 2018. Drawing on data and insight from across 451 Research, our annual Tech M&A Outlook webinar will highlight specific trends in key enterprise IT markets – including information security, software, mobility and IoT -- that will shape dealflow and valuations in the coming year.
Software is driving the digital economy. Combining insight across key areas of the software market, we look ahead at what we think will transform in 2018, using predictions from four of our Research Channels: Customer Experience & Commerce, Data Platforms & Analytics, Development, DevOps & ITOps and Workforce Productivity & Compliance.
Join 451 Research’s leading software analysts, Nick Patience, Sheryl Kingstone, Chris Marsh, Matt Aslett, and Carl Lehmann on February 7 for a live webinar as they review and discuss the trends expected to shape the software landscape and the level of impact those changes will have. Please come armed with questions, as there will be a live Q&A session at the end of the webinar.
Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.
Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.
In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.
During this webinar you’ll learn how to:
* Boost engagement with real-time, location-based consumer engagement and experiences
* Gain insight into the behavioral patterns of customers and prospects
* Understand the future of location data for your business
* David Bairstow, VP Products, Skyhook
* Jay Graves, CTO at Possible Mobile
* Stewart Rogers, Analyst at Large, VentureBeat (Moderator)
With the growth of crowd-sourcing and influencer marketing, it is easy to forget that our end customer is an individual. I will examine the importance of selling to the individual and discuss some common mistakes we could make if we put all our faith in influencers and an expectation that shoppers hunt in packs.
Discover the Total Economic Impact™ of a Global Content Operating Model
Do your content teams still update websites and translations using copy/paste? Are you stuck with disjointed processes that slow down translation project delivery and global time to market? Do you present an inconsistent brand voice and identity across your digital channels?
There is a better way. Join experts from SDL and our guest speaker from Forrester Consulting on this webinar.
We will share the results of a study conducted by Forrester Consulting*, which uncovers the return on investment, cost savings and business benefits of implementing a global content operating model. You will learn:
• The key elements of this model.
• The quantifiable benefits that can be achieved.
• How SDL Tridion DX and SDL Language solutions support this approach to content.
*The Total Economic Impact™ Of SDL Tridion DX Content Management And Language Technology & Services, a January 2018 commissioned study conducted by Forrester Consulting on behalf of SDL.
The world of data is changing at breakneck speed. Costs are dropping, speed is increasing, and centralization is getting easier. But getting more value from your data isn’t always easy. We’ll talk about the key trends in analytics and how to prepare your organization for this new world.
Join this webinar and learn:
- Which new analytic technologies and trends you need to be aware of and how they’ll impact your business;
- How to use new technologies to actually empower business users to self-serve to answers and make better decisions using data in their day-to-day workflows
- Pitfalls to avoid (and flashy technologies to ignore) when you’re planning your analytics strategy
Browse, Click, Buy: Shopping across screens in 2018
More than 96% of all American adults engage with an e-commerce property at least once a month.* Consumers use a variety of devices to research, shop, and complete their purchases. To understand today’s digital shopper, it’s imperative to look at the full funnel view, the path before and after purchase, on multiple screens.
In this live webinar, we’ll look at real-world examples from consumers across devices on top shopping platforms. Also, learn how you can reach and engage the right audience at the right time. We’ll discuss:
- What does the shopper funnel view look like? See which properties are visited most before or after shopping, including day-in-the-life and week-in-the-life views of key demographics.
- Who is the online shopper? How often do different demographics shop, how much time do they spend shopping, and when do they shop? How are online shopping behaviors different depending on demographics?
- How do consumers behave differently with different shopping platforms? Understand how Macy's, Groupon, Wish, Target, Google, and Amazon consumers interact when they’re shopping.
- How does multitasking play a part in shopping? Understand the other apps consumers are using while shopping, which may influence their purchase decision.
Learn how Verto Analytics uses single-source panel data to provide the latest in digital shopping analysis. Register today.
* Source: Verto Analytics data from December 2017.
Digitising Customer Onboarding: How to improve the customer experience without compromising on compliance and risk
Today’s consumers, accustomed to receiving smart and convenient digital services from companies such as Uber, Apple and Amazon, and are beginning to demand personalised, interactive and immediate services from their banks.
A recent report revealed 42% of UK consumers have adopted FinTech services (EY 2017 FinTech Adoption Survey), so it’s no surprise banks want to adapt to the fast-moving digital marketplace where new and disruptive competitors are already circling. What’s stopping them though, is risk.
Creating an environment that drives the productivity, speed and compliance essential to sell financial services via digital channels is paramount to survival.
This webinar will explore how banks can digitise the customer onboarding process without compromising on risk, satisfying customers, regulators and shareholders alike.
If you’re tired of spending 30 minutes to answer simple questions using POS and syndicated data, learn how to leverage the latest advances in artificial intelligence to get targeted insights in seconds. Hint: Think Siri or Google search to get answers and insights from your own data.
Also, hear how one of the largest CPG companies in the world is finding new growth opportunities through augmented analytics.
AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.
Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.
2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!
In this webinar, you'll learn:
* What’s new in AI for 2018 -- and what’s coming down the pike
* How businesses are using AI to drive results
* How to go beyond customer retention and power customer engagement
* Brian Gross, VP Digital Innovation, Aeromexico
* Dan Wulin, Director of Data Science, Wayfair
* Michael Healey, President, Yeoman Technology Group
* Rachael Brownell, Moderator, VentureBeat
Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-contextual outreach from all sides.
It’s bad customer experience. And in a time when businesses are trying to focus on building lasting customer relationships and a recurring revenue model, automating a bad experience creates alienation at a massive scale.
Join Justin Shriber, VP of Marketing at LinkedIn, to learn what makes a good customer experience and the imperative new approach required to help sales and marketing overcome this fundamental gap to align towards an orchestrated approach to tap into the massive source of economic growth and opportunity that is the B2B market today.
How do we deliver highly consistent and relevant multi-channel experiences for our customers?
How do Customer Data Platforms optimize multi-channel marketing?
In this 45 minute webinar you’ll learn how to use a 360 degree view of your customer data for better multichannel insights, more effective predictive analytics and to execute perfectly targeted, channel-optimized customer journeys.
This webinar is aimed at marketing, analytics and CRM professionals seeking to improve their
customer insight and optimize campaign performance through a Single Customer View of offline and online data.
Product Management & UX can be a harmonious super-team, or they can be mired in overlap and conflict. Guess which approach leads to more successful products? The most effective teams embrace overlap and focus on delivering an exceptional product experience for their customers. Together, Product Managers and UX/UI Designers turn unique market insight into tangible products that have the power to surprise and delight customers. Product teams which master the craft of user experience tend to win big by creating end-to-end product experiences that attract, delight and retain their users.
Please join us as we sit down with Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo, to share how they inspire user experience in their respective roles.
We’ll show you how ProductPlan and Pendo deliver excellent experiences with smart, efficient, and beautiful products and give you the chance to ask questions and join the discussion.
Sterling Talent Solutions, the world's largest background screening provider performs over ten million background checks a year. This ultimately left the firm with millions of transactional events that need to be trove through to conduct analysis and insights into how their product and performance is delivering for customers. In the past, the team went through an expert reporting team where everything lived in Excel. With only a small group of data experts to service the business users, the results were a massive backlog and long waiting time for managers who needed answers.
To solve this challenge, Sterling turned to search-driven analytics which gave non-technical business users the ability to answer ad-hoc questions fast – helping reduce their BI backlog by 60%.
Join this webinar, led by experts from Cranfield School of Management and Dun & Bradstreet, to hear the results of the latest Global Supply Chain Risk Report.
The Global Supply Chain Risk Report is a new joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.
Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.
During the webinar, we will focus on the Q4 2017 report, published in February 2018. We will cover the background, the key findings and practical implications for procurement professionals.
Register now to learn:
- The level of supply risk in Q4 2017
- The differences across key industry sectors and how this should be considered in procurement decisions
- How dependency on key suppliers changed compares with the previous quarter
Disruption from a few data behemoths and agile startups has forced the retail, CPG and eCommerce industries to innovate and retrain themselves to be data-driven. Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.
Who Should Attend:
Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
B2B eCommerce is getting bigger, more competitive and more accountable to customer demands. How your customers buy is changing, how your competitors sell is changing. And yet, there is a reason customers buy from you today that will allow you to compete online and offline. In this keynote, you will learn about the trends in Digital and eCommerce as related to distributors and manufacturers, and learn a practical framework you can immediately integrate into your business.
Join Grad Conn, marketing thought leader, who will challenge you and your organization to do business differently. You won’t want to miss a beat. This session includes a panel discussion with our latest partners; D&B and Sprinklr. Rishi and Paul sit down with Grad to discuss the critical role that the Microsoft partner ecosystem plays in the cross-industry digital transformation journey.
In this session, learn about Microsoft’s vision and strategy for helping companies transform, about Microsoft’s own digital transformation, as well as that of innovative customer Otis Elevator Company. You’ll see impactful demonstrations illustrating innovative use cases in sales, service, and marketing, including insight on our partnership with Adobe and LinkedIn and how that’s changing the way companies work.
As the worlds of media and telecoms continuing to converge and overlap, the strategies and concerns of fixed and mobile operators are of increasing importance to the media, entertainment and technology sector.
With broadcasters and content owners required to deliver programmes to an ever-increasing array of platforms and devices the role of networks, carriers and operators has never been so vital. And for telcos, content can be used to boost offerings, helping to entice and retain customers.
The IBC365 editorial team will pick through the product launches, announcements and themes of Mobile World Congress to make sense of the show for those involved in the media, entertainment and technology industry.
Find out what was revealed and discussed at Mobile World Congress and why it is important for you by joining this IBC365 webinar.
IBC365 Editor George Bevir will be joined by three Mobile World Congress attendees who will dissect the main talking points of the exhibition and conference.
Among the topics for discussion are:
- The role of content in telco operators’ strategies: Acquiring, packaging and distributing content
- Competing with tech giants and SVOD players
- Broadcasters' increasing need for greater network access
- 5G: Roll out, lessons from PyeongChang and the implications for broadcasters and content owners
- Delivering content to mobile devices
- UHD, HDR and HFR content
- Immersive content: 360-video, VR, AR and MR
- E-sports: the opportunity to connect with fans
- Artificial intelligence and machine learning
Did you know that simplifying the login experience of your site visitors can result in up to 20% increase in order size and in up to 62% fewer abandoned shopping carts? Join Mike Carr, the VP of eCommerce Services at Amazon, as he reveals how Amazon helped top digital businesses attract more Amazon shoppers to their sites and boost sales.
2017 was a historic year for women and feminists around the world. With the #metoo and #knowno campaigns, gender gaps and disparities were brought to light in ways they hadn't been before.
Now it's a new year and with it comes new challenges for women in hi-tech careers: whether it be navigating your career through these times, finding or becoming a mentor, building your personal and professional brand as a leader, dealing with office politics or maintaining work-life balance, the challenges and opportunities for women in the workplace are endless.
Join this expert panel with moderator Jeanne Morain and panelists Emerald de Leeuw, Executive Director, EuroComply Data Protection Technology, Jill Donahue, Sr. Director of Marketing, PC Connection, and Andrea Short, Director, Supplier Marketing at Tech Data.
They will share personal stories and experiences, tips and best practices, problems and solutions around these and other topics for women in tech leadership.
Reusing content can be beneficial, but complicated to manage without proper guidelines. You can reuse content on many levels and apply different methods, from conditional filtering on entire maps to variable phrases for single words.
Join The Content Wrangler, and our special guest, Gosia Radymiak, Customer Success Manager at Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, attendees will learn how to 1) review reuse mechanisms available in DITA; 2) learn about reuse best practices, including content organization and localization do’s and don'ts; 3) learn how to create a reuse strategy suitable for your content; and finally, 4) to get links to useful resources about DITA and reuse, including articles and training.
You’ve setup your survey, you’ve segmented your customers, and you’re ready to start collecting NPS responses. Congratulations! Now what are you going to do with your score? You’re not alone if you’re not sure. NPS is becoming an increasingly popular metric, but it’s not always clear how product teams can take NPS feedback and make it actionable in their products.
Henry Schein faced similar questions when rolling out NPS for their dental practice software. Dan Larsen, Sr. Product Manager, shares how they rolled out NPS to their customers, the lessons learned along the way, how and they built a tight feedback loop both inside and outside the company to ensure that customer input is captured, and leveraged directly to improve their product experience.
On December 12, 2017, Steve Manning presented a discussion on how new technology will change the way we approach content. The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.
This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.
In Part II of this series, Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.