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Marketing

  • Virtualizing Media Broadcast: TV Transformed
    Virtualizing Media Broadcast: TV Transformed Steve Reynolds - Imagine Communications, Limor Schafman - TIA Recorded: Nov 17 2017 46 mins
    Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.

    Speakers:
    Steve Reynolds, CTO, Imagine Communications

    Steve Reynolds is Chief Technology Officer at Imagine Communications and responsible for the technical strategy and roadmap of the company, as well as managing business development, partner relationships, and M&A activity. Reynolds brings 20 years of technology leadership in the cable industry to Imagine Communications. At Comcast, he served as Senior Vice President of Premises Technology overseeing the strategy, roadmap and development of all technologies employed in service delivery to the customer premises. Prior to Comcast, Reynolds was Senior Vice President of Technology at OpenTV Incorporated, a world leader in digital and interactive television technology.

    Host: Limor Schafman, Content Development Director, TIA


    NOT BICSI accredited.
  • Building Successful Collaboration Between Insurance Marketing & Underwriting
    Building Successful Collaboration Between Insurance Marketing & Underwriting Sandeep Kharidhi & Janelle Jenkins Recorded: Nov 16 2017 40 mins
    You know the old saying - marketing wants to write every prospect: meanwhile underwriting wants to reject every prospect. Insurance marketers exist in a challenging and dynamic environment - seeking to strike the elusive balance between sales quotas and underwriting expectation.
    Join us at this session to learn:
    •Key findings of our recent LexisNexis study of insurance marketers, underwriters and product managers from top personal lines carriers.
    •Unique insight into the opportunities that exist for greater collaboration throughout the policy life cycle.
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Mary Anne Hensley, CMO Council; John Timmerman, Teradata; Peter Francis, T-Mobile Recorded: Nov 16 2017 63 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • The Total Economic Impact of Guaranteed Fraud Protection in Ecommerce
    The Total Economic Impact of Guaranteed Fraud Protection in Ecommerce Forrester & Signifyd Recorded: Nov 16 2017 42 mins
    Join us along with Forrester as we have an in-depth look at the Total Economic Impact of Guaranteed Fraud Protection.

    The cost of online fraud for e-commerce merchants extends well beyond chargebacks and fraud-related fees. It includes losses from orders declined unnecessarily, slower order processing and loss of customer loyalty.

    If you have not turned to Guaranteed Fraud Protection to minimize your fraud costs and optimize your operations, you are missing a chance to grow revenue without selling more goods.

    During this session, we’ll cover:
    + The top 5 retail fraud and security threats in 2018 - and how to deal with them
    + The full economic impact of Guaranteed Fraud Protection, including how one enterprise retailer achieved a 3.8x ROI
    + How the right fraud solution can mean faster order fulfillment and higher customer satisfaction.
    + How one retailer added $5.9 million to its bottom line by reducing chargebacks and increasing the number of orders shipped.

    “We went from 88.9 percent order acceptance to 93.5 percent while also displacing 61 basis points for chargebacks.” — manager of a large U.S. retailer’s e-commerce operations.

    Featuring Guest Speakers:
    + Reggie Lau, TEI Principal Consultant, Forrester
    + Brendan Miller, Principal Analyst, Forrester

    ***This webinar will cover a June 2017 commissioned study conducted by Forrester Consulting on behalf of Signifyd.
  • Preparing Your Content for the Future: Bots, Machine Learning and AI
    Preparing Your Content for the Future: Bots, Machine Learning and AI Steffen Frederiksen, DitaExchange Recorded: Nov 16 2017 59 mins
    Are you ready for how AI, machine learning, and other future technology will affect content development?

    The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?

    Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.

    Join Paul Perrotta, sitting in for Scott Abel, and his special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
  • Design tricks for great dashboards
    Design tricks for great dashboards Andy Cotgreave - Technical Evangelism Director, Tableau Recorded: Nov 16 2017 66 mins
    Successful dashboards require you to think like a designer. In this webinar, data visualisation expert Andy Cotgreave will look at ideas and theories from the world of design, and show how you can apply them to your dashboards. Whether you make functional, operational dashboards, or beautiful persuasive pieces of work, this webinar will help frame your approach.
  • From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide
    From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide Alex Elman, Client Marketing Manger, Movable Ink, Brenna Foster & Chris Coletta, Senior Strategists, Content & Campaigns, BSD Recorded: Nov 15 2017 47 mins
    The tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year. What happens to a fundraising program when the target audience might not be sitting at their desks, ready to click a big, beautiful “donate” button on December 31?

    It’s not pretty.

    In this webinar with Blue State Digital and Movable Ink, we’ll take a deep dive into fundraising data from 2016, and explain how to counter a potential drop in donations this year. From intelligent content to alternate revenue streams to leveraging big moments like Giving Tuesday and Cyber Monday, we’ll cover how nonprofits can prepare NOW for a weekend year-end.

    Can’t make the webinar? Register anyway, and we’ll email you the recording.
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • Empower Your Team to Write with One Voice While Still Sounding Like Themselves
    Empower Your Team to Write with One Voice While Still Sounding Like Themselves Marcia Riefer Johnston Recorded: Nov 15 2017 60 mins
    The trouble with companies is that they're full of people, and people insist on having separate personalities and distinct voices. So, it's no wonder that issues of consistency and tone of voice creep into our conversations when we take an honest look at our content.

    Join me, Scott Abel, The Content Wrangler, and my special guest, wordsmith extraordinaire, Marcia Riefer Johnston for a free one-hour webinar during which we'll discuss the role voice plays in unifying a company's content strategy. You'll learn how to build a brand voice without sacrificing the individuality of the content creators on your team. And, you'll discover ways to empower content creators to succeed by participating in a simple, fun exercise.
  • How to Easily Unite Disparate Data Sources to Discover Powerful Insights
    How to Easily Unite Disparate Data Sources to Discover Powerful Insights Ryan Segar, Head of Sales Engineering at Periscope Data Recorded: Nov 15 2017 32 mins
    Do you need to combine data from multiple sources to get business insights? Do you know if the data you rely on is always accurate and up-to-date? Do you want to have insights quicker to meet business needs? Do you rather spend time on strategic tasks than maintaining the data warehouse?

    Crunchbase also experienced these pain points. With over 31 million visitors to their website each year, Crunchbase collects and uses an incredible amount of data, and therefore needs a powerful analytics platform to aggregate all the data to ask the right questions. Since deploying Periscope Data Warehouse, Crunchbase was able to take their analytics to the next level by allowing them to leverage all their data — from their marketing stack to Salesforce to website impression data — and to build a comprehensive view of their business and customers.

    Join Ryan Seagar, Head of Sales Engineering of Periscope Data, as he presents a live 30-minute demo and the Crunchbase case study on how Periscope Data Warehouse enables data teams streamline their entire analytics workflow — from data ingestion to analysis and reporting, offloading the mundane maintenance tasks while still maintaining full control and visibility .
  • Introducing the Cloudera Data Science Workbench
    Introducing the Cloudera Data Science Workbench Matt Brandwein, Tristen Zajonc Recorded: Nov 15 2017 47 mins
    Let's talk about the emergence of open source tools for data science, common gaps in the data science ecosystem, and introduce a new tool from Cloudera with a demonstration.
  • Are Your Videos Ready for Localization?
    Are Your Videos Ready for Localization? David A. Spiro, Product Marketing Manager, Language Services, SDL Recorded: Nov 15 2017 6 mins
    Videos are one of the most effective ways to communicate. Seventy-nine% of consumers would rather watch a video to learn about a product than read text on a page. You want to localize your videos for use in other countries but can you?

    In this webinar we will discuss what to look for in your current videos to see if they are good candidates for localization.
  • Finding Success in Tech Careers: Understanding Where Gender Viewpoints Diverge
    Finding Success in Tech Careers: Understanding Where Gender Viewpoints Diverge Melanie Posey, Research VP Recorded: Nov 15 2017 50 mins
    As part of an ongoing partnership, WITI (Women in Technology International) and 451 Research have joined together to conduct a survey on how gender viewpoints differ in the workplace. The survey, conducted in June and July 2017 and completed by 1,901 respondents currently working in a science, technology, engineering or math (STEM)-related field, touched on a variety of topics to better understand what factors have helped shape employees’ careers and what challenges they face in the workplace. To better understand where gender might result in different points of view, the survey was fielded to both women and men.

    Join 451 Research Vice President Melanie Posey for an interactive webinar as she walks through the key findings of the report.
  • Digitized identity verification - the future of ID & KYC
    Digitized identity verification - the future of ID & KYC Sarah Clark,Mitek Systems, Mike Montemarano, JP Morgan & Supriyo Guha, GENPACT Recorded: Nov 14 2017 49 mins
    Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. Furthermore, with the increasing amount of data breaches, status-quo identity verification processes have not only been compromised but have also made complying with current regulations harder. This ever-changing environment has forced a tipping point for organizations to regard the adoption of new technologies for identity verification as a must-have rather than a nice-to-have.

    In the end, financial institutions must satisfy consumers’ demands for speed and ease of use to prevent them from going to the competition. To gain a competitive edge, remain compliant, and offer a frictionless and user experience, it is imperative for FIs to invest in technologies that bridge the compliance-convenience gap.
  • Open Analytics Platform 101
    Open Analytics Platform 101 Trina Gladwell, DVP of Merchandise Process at Beall & Sathish Gangichetty, Solutions Expert, SAS Recorded: Nov 13 2017 35 mins
    Join Trina Gladwell, Divisional Vice President of Merchandise Process at Bealls Inc., and Sathish Gangichetty, Senior Solutions Architect at SAS, as they discuss why putting deeply insightful analytics into action in real time is crucial for great customer experiences.
  • Analysing Asset and Portfolio Performance
    Analysing Asset and Portfolio Performance Greg Haislip - Financial Services Sales Leader, Tableau Recorded: Nov 10 2017 58 mins
    How do asset managers monitor performance, counterparty risk and market risk? How do financial advisors optimise performance for their clients and drive a larger share of wallet? Join us as we partner with our financial services partner, UseReady, to share how to use Tableau to minimise the complexity and simplify the oversight required to property manage performance at both firm and account levels.

    Watch this live webinar and we’ll cover:

    -An overview of how to manage your firm’s exposure to asset classes, investment strategy and industry sectors
    -How to utilise Tableau dashboards to monitor credit ratings by agencies including issuer, counterparty and individual credit instruments
    -A data-driven strategy to leverage your analytics to manage exposure and performance against the stock market over time

    Discover how your analytics can save you time and effort while managing assets and optimizing performance for the firm and its clients.
  • Compete on Analytics...without Hiring a Single Data Scientist
    Compete on Analytics...without Hiring a Single Data Scientist Sean Naismith, Head of Analytics Services at Enova Decisions & Jason Heil, Principal Advisory Consultant at ID Analytics Recorded: Nov 9 2017 58 mins
    Digital transformation is everywhere. It's in the networks of consumer data that tell a story of who we are and how we behave. It's in the bank branch or insurance agency that moves and shifts towards providing financial products through an online customer experience. It's in the palm of our hands as we text, swipe, and tap our way to faster answers and instant gratification.

    Digital transformation is everywhere, and in order for businesses to benefit and stay competitive, they must join the advanced analytics game. Businesses will feel the biggest benefit and impact when they utilize big data, advanced analytics, artificial intelligence (AI), and digital decisioning technology to do the following:

    – Automate operational decisions in real time with confidence
    – Digitally transform their operations to not only impact business performance, but also, improve the customer experience
    – Compete on analytics without extra headcount or hiring of data scientists

    Through the power of data, machine learning, and digital decisioning technology, business users can quickly and accurately achieve the above business milestones — no data scientists required. From there the automation and digital transformation possibilities are limitless for creating a rich and seamless customer experience that will keep your business one step ahead of the competition.
  • Informatica Address Verification 5.12 – What’s New?
    Informatica Address Verification 5.12 – What’s New? Amarpal Sohi, Product Manager, Informatica Recorded: Nov 9 2017 47 mins
    Only with relevant and actionable contact data, can you most effectively engage with your customers and prospects. Customer experience and engagements is a top focus across all industries, ensuring that communication about your products and services make it to their intended targets is essential. With the Autumn release of Address Verification 5.12, we extended the capabilities of the world’s leading solution for certified international address verification, improving decision-making confidence while facilitating speedy postal delivery worldwide.

    During this webinar, join Amarpal Sohi, Product Manager at Informatica, to learn about:

    •Enhancements to USA, UK and APAC address verification and data
    •Improvements to South Africa & Spanish address verification and data
    •Single line support for Argentina, Colombia and Mexico
    •Support for native Thai address verification
  • Measuring the Impact of Product Information
    Measuring the Impact of Product Information Andrew Thomas, Product Marketing Director, SDL, Chip Gettinger, VP, Global Solutions Consulting, SDL Recorded: Nov 9 2017 62 mins
    As empowered customers seek more and more information online, the importance of detailed product documentation and user manuals has grown far beyond its traditional after-sale and support role. Nowadays it is a critical enabler for sales, customer satisfaction and brand advocacy. Yet little research has been done to analyze exactly how customers access these types of collateral, to what extent they are leveraging the information, and how it is influencing their perception of a product or brand. Therefore SDL conducted extensive research among professionals in the US, Europe, and Japan to uncover today’s needs for information seekers, and compare these results to previous research from 2012 to discover changed behavior. Join our webinar to learn more about:

    • What do customers search for?
    • How and where do they search?
    • Are there any significant regional differences in behavior?

    In addition we’ll cover how SDL technology can help you overcome the hurdles of managing technical product information, enabling you to better accommodate today’s needs of information seekers. By the end of our webinar, you’ll be armed with the knowledge and data points required to better your customers’ information needs.
  • Evaluating Credit Risk and Financial Exposure
    Evaluating Credit Risk and Financial Exposure Greg Haislip - Financial Services Sales Leader, Tableau Recorded: Nov 9 2017 63 mins
    Understanding credit risk and its impact on reserves and write-offs is fundamental yet challenging to manage. Join us as we share how to use Tableau to analyze exposure by risk characteristics, identify predictive indicators to illustrate potential exposure, and visualize risk concentration by risk rating.

    View this webinar and we’ll cover:

    -An overview on how leading financial institutions are managing borrower credit risk
    -How to utilise Tableau dashboards to properly monitor risk exposure
    -A data-driven strategy to leverage your analytics to improve credit risk
    -Discover how your analytics can save you time and effort while maintaining the required level of risk --management and oversight needed in your operation.
  • Edge Computing & Micro Data Centers
    Edge Computing & Micro Data Centers Don Byrne, Metrix411; Phillip Marangella, EdgeConneX; Limor Schafman, TIA Recorded: Nov 8 2017 75 mins
    The high speeds expected from future 5G networks and the demands of dense data over those networks is leading to communications network densification. Data centers, a key component of high speed delivery, are redefining their role, becoming a part of the fog and moving increasingly to the edge. This webcast will cover the role micro data centers will play in community network communications infrastructure; their configuration and structure; use of artificial intelligence and virtualization; control systems and operations; and workforce needs.

    Speakers:
    >> Don Byrne, Managing Director, Metrix411
    >> Phillip Marangella, VP of Business Development, Cloud and IoT Solutions, EdgeConneX



    NOT BICSI accredited.
  • Best Practices in Global Risk Management
    Best Practices in Global Risk Management Frank Cirillo (D&B), Jack Scarpelli (Xerox Corp), Sebastien Lacraz (Xerox Corp) Recorded: Nov 8 2017 45 mins
    Join this webinar led by Frank Cirillo, Sr. Consultant Advanced Analytics, Dun & Bradstreet and our business partners at Xerox Corp – Jack Scarpelli, VP North America Credit Risk Officer, and Sebastien Lacraz, Global Risk Analytics Director.

    In this session, you’ll learn about:
    -The growing trends toward globally consistent risk management, the barriers and steps to overcome those barriers.
    -The shift from decentralized, judgmental, manual procedures to a centralized, statistically-based, automated process.
    -How to achieve a positive impact on KPIs and make it less overwhelming to execute on a global strategy.
  • HCTS 2017 Disruptor: Swarm64
    HCTS 2017 Disruptor: Swarm64 Dr. Karsten Ronner, CEO, Swarm64 Recorded: Nov 8 2017 6 mins
    This video was captured live, as part of the Disruptor Series at the 2017 Hosting & Cloud Transformation Summit.
  • HCTS 2017 Disruptor: Built.io
    HCTS 2017 Disruptor: Built.io Nishant Patel, CEO, Built.io Recorded: Nov 8 2017 4 mins
    This video was captured live, as part of the Disruptor Series at the 2017 Hosting & Cloud Transformation Summit
  • The Easy Formula — Easier Release Notes
    The Easy Formula — Easier Release Notes Mike Rice, Customer Success Manager, Jorsek LLC Recorded: Nov 7 2017 58 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Mike Rice, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Mike will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.
  • Dead-end dashboards and how to avoid them
    Dead-end dashboards and how to avoid them Andy Cotgreave - Technical Evangelism Director, Tableau Nov 23 2017 2:00 pm UTC 45 mins
    Dashboards are a vital part of any business intelligence (BI) strategy. But there's an unspoken truth: dashboards are always incomplete and out of date. You have new business decisions to make every single day. Do your dashboards change that fast? No. Fortunately, a good BI strategy can also encourage iteration, curiosity, and flexibility. Learn how to adopt those cultural changes in order to evolve your BI investments beyond dead-end dashboards and towards data-driven decisions.
  • Eye Tracking: What it teaches us about dashboard design
    Eye Tracking: What it teaches us about dashboard design Andy Cotgreave - Technical Evangelism Director, Tableau | Amy Alberts - User Research Manager, Tableau Nov 29 2017 2:00 pm UTC 60 mins
    What elements subconsciously catch your eye? Tableau has conducted several eye tracking studies to better understand this behavior.

    Join Amy and Andy as they discuss how certain design elements affect where people look on dashboards. They'll share the exciting eye tracking data collected, and distill their findings into design tips that will help you make more effective dashboards.
  • Dun & Bradstreet's 2018 Global Outlook Webinar
    Dun & Bradstreet's 2018 Global Outlook Webinar Bodhi Ganguli, Senior Economist and Country Risk Analyst, Dun & Bradstreet Nov 29 2017 2:00 pm UTC 60 mins
    Political Risk & Economic Growth

    Despite a backdrop of uncertainty, 2017 has been a good year for the global economy with many countries seeing improved growth, and even overall trade volumes strengthening. But what about the wide variety of political risks evident across our global landscape? Between Brexit, disagreements over the US debt ceiling, and increasing confrontation with North Korea –discover which risks have the largest potential to disrupt the business environment moving into 2018.

    Join Dun & Bradstreet’s team of expert economists for their popular Global Outlook Webinar, and get involved in the discussion about likely economic and political scenarios for the upcoming year.

    We’ll also discover how using data and insights can help you to effectively plan for the change ahead – during 2018 and beyond.

    Join us for the following:
    The 2018 baseline outlook for the global and regional economies.
    The key disruptors to growth that must be considered when planning for the year ahead.
    What do we mean by political risk?
    The top political risks facing businesses in each region during 2018 and beyond.
  • Automating Dynamic Web Content Delivery via Taxonomies with SDL Tridion Sites
    Automating Dynamic Web Content Delivery via Taxonomies with SDL Tridion Sites Anders Øvreberg, Digital Communications Manager, DNV GL, Arjen van den Akker, Product Marketing Director, SDL Nov 30 2017 4:00 pm UTC 60 mins
    Anders Øvreberg, Digital Communications Manager at DNV GL, has worked with SDL Tridion Sites since 2002 and as such can be considered a true Web Content Management (WCM/CMS) veteran.

    During this session Anders will talk about their 15 year journey with the product covering topics such as:

    • Their innovative taxonomy driven approach towards delivering targeted, relevant, fully dynamic web experiences.
    • The consolidation of five Content Management Systems into one.
    • Managing a complex online rebrand.
    • Relaunching websites in more than 36 locales and 18 languages.
    • Building microsites.

    We’ll also provide you with a brief overview of SDL Tridion Sites, part of the SDL Tridion DX suite.

    Keen to learn more? Don’t miss out on this opportunity and join us on November 30.
  • Exploring the Opportunities of Prescreen Marketing for Insurance Acquisition
    Exploring the Opportunities of Prescreen Marketing for Insurance Acquisition Rick Schlegelmilch - Senior Acquisition & Retention Consultant, LexisNexis Risk Solutions Nov 30 2017 5:00 pm UTC 60 mins
    Prescreen credit can help insurance marketers maximize the effectiveness of their acquisition campaigns by identifying the best prospects for your business based on their risk profile. Join us for this informative webinar as Senior Acquisition & Retention Consultant, Rick Schlegelmilch explores the unique opportunities presented by prescreen credit. Rick will also provide the latest updates on new and highly predictive scores and attributes available from LexisNexis Risk Solutions.
  • Measuring Customer Lifetime Value Across Platforms, Devices and Apps
    Measuring Customer Lifetime Value Across Platforms, Devices and Apps Nicolas Nadeau, President, Exostatic Nov 30 2017 6:00 pm UTC 45 mins
    Companies with multiple products often struggle to calculate accurate Customer Lifetime Value (CLTV) across their portfolio. This is because user data is often analyzed in silos so companies are unable to get a clear picture of ROI and CLTV across platforms, devices and apps.

    In this webinar we’ll look at how you can apply a holistic and complete approach to your CLTV and ROI through the lens of gaming companies, though this technique is applicable for any company who has products spanning platforms.

    We’ll also explore:
    How the integral power of data in business has shifted over the past 10 years.
    Discover the current technologies and processes used to analyze data across different platforms by combining multiple data streams, looking at examples in brand and portfolio-based LTV.
    How to process and centralize dozens of varying data streams.

    Nicolas Nadeau will speak from his extensive experience and show how leveraging data from multiple product strategies spanning many platforms can be highly beneficial for your company.
  • Beyond the Data Lake: Self-service Marketplaces on the rise
    Beyond the Data Lake: Self-service Marketplaces on the rise Matt Aslett, Research Director, Data Platforms & Analytics, 451 Research Paul Barth, CEO, Podium Data Nov 30 2017 6:00 pm UTC 60 mins
    The idea of the data lake was alluring; the means to having data at your fingertips, filtered, profiled, secure and business-ready for data consumers to rapidly derive higher-levels of business value. However, this widely adopted concept didn’t come with an instruction manual.
    The past few years have been turbulent times for enterprise data and analytics. In this live discussion, the presenters look beyond the lake, discussing the combination of self-service data preparation and data management and governance as one; a truly functional data marketplace or “data bazaar”. In addition, they will touch on other key enablers fueling the adoption of the self-service marketplace, including;
    •Data as a service,
    •Smart data ingestion – validation/profiling,
    •Smart data cataloging/search,
    •Data governance,
    •Machine-learning-driven recommendations,
    •Data collaboration.
  • To follow or nofollow? That is the question.
    To follow or nofollow? That is the question. Nick Gomez & James Barber (Co-Head of SEO & Senior Account Manager) Dec 5 2017 11:00 am UTC 60 mins
    To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how most links work in the realm of SEO. When a site page gets an inbound link, which is a hyperlink pointing to that page, the page gets a small SEO boost. Think of a link as a point, and the more links you have, the more points.
  • GDPR Puts Your Translation Supply Chain at Risk. Are you Ready to Respond?
    GDPR Puts Your Translation Supply Chain at Risk. Are you Ready to Respond? Katie Rigby-Brown, VP Global Financial Services, SDL, Tim Walters, Ph.D., Digital Clarity Group Dec 5 2017 4:00 pm UTC 60 mins
    The EU GDPR is the new European framework for data protection, designed to harmonize data privacy laws across Europe and give greater protection and rights to individuals.

    This new regulation requires organizations to be held to greater accountability for how they handle personal data. And because it applies to any organization that collects, manages and processes personal information and monitors the behavior of European citizens regardless of their location, it applies to organizations around the globe.

    To date, much focus has been placed on the impact this will have on the role of marketers. However, with the vast amount of data sent out to third parties for translation, the translation process may put many firms at risk of non-compliance - and potential fines of 4% of annual turnover.

    In this webinar, Tim Walters of Digital Clarity Group and SDL’s Katie Rigby-Brown will share practical insights for organizations that suspect or know that they send personal information out as part of the translation process.

    What you will learn:

    •Key factors you need to know about the EU data protection
    regulation changes.
    •Why language can pose a hidden organizational risk.
    •Insights into how other organizations are securing their translation
    supply chain.
    •Questions you need to ask your Language Service Providers to
    ensure their compliance standards are not exposing you to risk.

    All registrants will receive a free copy of SDL's “Translation Supply Chain Readiness Assessment” to help identify potential areas of risk in their organizations.
  • Facebook Messenger Marketing 101: Generating Profits With Bots
    Facebook Messenger Marketing 101: Generating Profits With Bots Ben Parr, Co-founder and CMO, Octane AI Dec 5 2017 10:00 pm UTC 45 mins
    1.3 billion people use Facebook Messenger, and every business needs to communicate with their customers on this critical channel. In this webinar, Ben Parr -- Co-founder of Octane AI, Author of Captivology, former Mashable Editor, and Forbes 30 Under 30 -- will dive into specific strategies for generating leads and profits with Messenger marketing and bots.
  • The Data Debate: Andy Cotgreave vs Andy Kirk
    The Data Debate: Andy Cotgreave vs Andy Kirk Andy Cotgreave - Technical Evangelism Director, Tableau | Andy Kirk - Data Visualisation Specialist, visualisingdata.com Dec 6 2017 2:00 pm UTC 60 mins
    Join this live debate between data visualisation heavyweights Andy Cotgreave and Andy Kirk as they discuss the biggest issues in data viz. You'll leave the debate with a fresh outlook on data visualisation design plus a number of useful tips and tricks.
  • How Open Sourced Big Data is Helping to Fuel World Sustainability
    How Open Sourced Big Data is Helping to Fuel World Sustainability Jeff Bradshaw, Group CTO, Adaptris within Proagrica & Flavio Villanustre, Vice President of Technology, HPCC Systems Dec 6 2017 3:00 pm UTC 60 mins
    As farmers grapple with how they will feed an increasing global population, the need to harness data and analytics has become more critical. Changing diets, demand for healthier food options, and decreasing water availability are just some of the challenges that face agriculture today. Combine that with global market volatility and rising input costs such as water, chemicals, seeds, and more and it is harder than ever for farmers to be profitable and sustainable.

    As Proagrica searched for ways to help the agriculture industry use data-driven decision making for crops and livestock production, they decided to adopt HPCC Systems® as their big data partner. HPCC Systems not only delivered a scalable, resilient and secure platform, but it also met their projected future expansion needs.

    Join Jeff Bradshaw, Group CTO for Adaptris within Proagrica and Flavio Villanustre, Vice President of Technology for HPCC Systems, as they discuss how they implemented HPCC Systems and the Adaptris enterprise service bus to incorporate massive, diverse data sets from within complex, secure environments. Jeff and Flavio will share insights on best implementation practices to deliver clean/quality data, provide data security, and deliver the real-time analytics their customers demanded.

    In this webcast, Proagrica will share their mission and their experiences with:

    · The open source, end to end big data processing platform, HPCC Systems
    · Rapid development with a growing set of real time data sources
    · Seamlessly integrating with existing infrastructure to simplify deployment and management capabilities
    · Real-time data ingestion and flexible stream processing from massively diverse data sets
    · Enabling real-time analytics while providing for data security
  • SDL Tridion DX - A New Paradigm for 4.0 Manufacturers
    SDL Tridion DX - A New Paradigm for 4.0 Manufacturers John Dillon, VP Product Management, SDL, André Schlotz, VP Global Automotive & Manufacturing Solutions, SDL Dec 6 2017 3:00 pm UTC 60 mins
    Learn about SDL’s new approach to unified content delivery in the 4.0 industry era. You’ll discover how our newly announced SDL Tridion DX product suite provides unique capabilities for manufacturing companies to manage and deliver content to any device, in the right context, in the user’s native language and at the right point in time.
  • The Early Adopters: Inside the latest IP-based facilities
    The Early Adopters: Inside the latest IP-based facilities IBC365 | Rohde & Schwarz | Speakers announced soon... Dec 6 2017 4:00 pm UTC 60 mins
    IBC365’s second webinar on IP will offer practical insights on building IP-based broadcast facilities.

    The webinar will feature presentations from three media firms working with IP, including case studies from broadcasters working with end-to-end IP and one systems integrator who is providing IP tools and services.

    The switch from SDI to IP-based broadcast studios is now well under way. Going fully IP will allow broadcasters unparalleled flexibility from production to workflow to playout.

    Through a series of early adopter case studies, IBC365 will examine how broadcasters and suppliers are meeting this transition and what real-world benefits the IP revolution can bring broadcasters, vendors and audiences.
  • Best Practices to Unlock the Hidden Potential of Facebook Advertising
    Best Practices to Unlock the Hidden Potential of Facebook Advertising David J. Bradley, MBA Dec 6 2017 4:00 pm UTC 45 mins
    Want to leverage multiple Big Data sources to find a precise target audience and convert them into leads and sales?

    Facebook may have the answer for you. With a collection of multiple data sources in addition to the incredible amount of data Facebook owns and collects, ​we have more power than ever before to get the right message to the right people at the right time.

    Why then is there not an explosion of advertising success through Facebook? While dedicated to supporting its advertisers, Facebook cares most about providing an excellent user experience to its 2 billion monthly active users. Therefore, they have a high level of expectations that advertisers are going to provide the best experience to the people they reach out to.

    If you understand how to advertise on Facebook effectively, you can tap into a source of unbelievable potential. If, however, you don't invest serious attention into how to successfully run campaigns on this unique platform, your results will mirror this with lackluster performance and unnecessarily high costs.

    Watch this webinar to discover a process to create a high-performing, data-backed advertising campaign in one month's time that surpasses what over 95% of marketing agencies can accomplish.
  • Stop losing game revenue and players to cyber attacks
    Stop losing game revenue and players to cyber attacks Sudhir Vallamkondu, CTO, JumpRamp Games Dec 6 2017 6:00 pm UTC 60 mins
    Cyberattacks cost companies over $1 million per day and the video game industry is being targeted more than ever. The global audience is huge and growing across demographics. The number of platforms, from personal computers, consoles and hand-helds to smartphones and tablets, makes a smorgasbord of vulnerable users.

    And then the bad guys get to work. Accounts are hacked to rip off virtual items your users have invested time and money on, and real-world identification and financial information is harvested for sale. All told, DoS attacks piss off users and drop game income, and more.

    Game publishers and developers are the ones who end up shouldering the blame, taking massive financial and reputational hits. But there are increasingly sophisticated ways to lock out the hackers, keep your users safe, and your intellectual property secure.

    Join this VB Live event to learn from digital security experts about the four key perimeters of defense, how to proactively secure your environment, and protect against the increasing number of hacks, DDoS attacks, and more.

    Register here for free.

    You’ll learn about:
    * How to prevent data breaches, SQL injections, cross-site scripting, remote file inclusion, and other cyberattacks.
    * Integrating cloud and on-premises solutions
    * How to handle larger, Internet-scale attacks
    * Preventing the reputation hit that hacked accounts or downed sites bring

    Speakers:
    * Sudhir Vallamkondu, CTO, JumpRamp Games
    * Arash S.Haghighi, Manager of Infrastructure, Smilegate West
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat



    Sponsored by Akamai
  • Procurement Integrity: Fraud, Waste and Abuse
    Procurement Integrity: Fraud, Waste and Abuse Jen Dunham, SAS Principal Solutions Architect and Yolande Byrd, Director, FACTS Consulting Dec 6 2017 7:00 pm UTC 60 mins
    Procurement fraud is prevalent. How can you thwart an attack? How can you prevent some of the most common themes like collusion and false claims?

    Listen to our experts as they take a high-level approach to explaining the disruption to global businesses and how all industries are susceptible. You’ll learn about specific problems and how analytics provides answers.
  • Data-Driven Storytelling for Winning Facebook Conversion
    Data-Driven Storytelling for Winning Facebook Conversion Patrick Costello, Chief Strategy Officer & Co-Founder, Naytev Dec 6 2017 9:00 pm UTC 45 mins
    It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

    Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

    In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

    Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.
  • Influencer Marketing: It’s Not Just for B2C Brands
    Influencer Marketing: It’s Not Just for B2C Brands Alison Munn, Digital Marketing Lead, Cherwell Software Dec 7 2017 4:00 pm UTC 45 mins
    50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!

    In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.
  • Everything You Need to Know About Referral Marketing to Maximize Conversions
    Everything You Need to Know About Referral Marketing to Maximize Conversions Arlen Robinson, COO, OSI Affiliate Software Dec 7 2017 5:00 pm UTC 45 mins
    Referral marketing has quickly become one of the top marketing channels used by businesses in virtually every industry and market niche. To ensure that your referral program stands out from your competitors, there are several key strategies that you must follow to insure success.

    Join us at the BrightTALK Social Media Marketing Summit to discuss some of the best referral marketing strategies to maximize your conversions. We will not only be defining the current referral marketing space, but will be detailing the following strategies for success:

    - How to create viral loop
    - Creating symmetrical rewards
    - How to effectively target influencers
    - Optimizing your referral landing page
    - Leveraging guest blog posts
    - Being transparent to your partners
  • Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017
    Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017 Kara Holthaus, VP of Client Services at SmarterHQ and Katherine Duhaime, Senior Account Manager at Movable Ink Dec 7 2017 6:00 pm UTC 60 mins
    SmarterHQ and Movable Ink have teamed up to bring you the most impactful email marketing tips for 2018. In our webinar, we’ll look at the results of Cyber Week and share some of the biggest email marketing wins to help you create a solid strategy for the new year. We’ll also share inspiring, real-life examples of:

    - Behavioral marketing
    - Open-time personalization
    - Intelligent content
  • In Search of the Golden Leads: A Discussion with Samantha Chow and LexisNexis
    In Search of the Golden Leads: A Discussion with Samantha Chow and LexisNexis Samantha Chow - Senior Analyst Aite Group and Stephen Guerra, Director Acquisition & Retention LexisNexis Risk Solutions Dec 7 2017 7:00 pm UTC 60 mins
    Reaching the right insurance prospects, at the right time should be easier than ever before. However, this is not necessarily the reality. Despite increased data resources and analytic capabilities, insurance marketers continue to struggle to sort the wheat from the chaff when it comes to lead quality. This was just one of the findings in a recent Aite Group industry report titled ‘Lead Generation in Insurance: In Search of the Golden Leads,’ authored by Senior Analyst Samantha Chow. During this webinar Chow will uncover the findings of her report with LexisNexis Risk Solutions and discuss some of the innovative solutions available today for insurance carriers.
  • How Small Businesses Can Harness the Power of Reviews to Increase Sales
    How Small Businesses Can Harness the Power of Reviews to Increase Sales Janelle Johnson VP, Demand Gen at BirdEye Dec 7 2017 7:00 pm UTC 60 mins
    Your Customers are your top marketing asset. In today's webinar, we'll be focusing on building your reputation and increasing your social reach—and revenue—via your customers.

    Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and services, they have access to more information than ever to help them determine the best.

    Marketing taglines mean nothing to them. When selecting a business, customers trust the word of their peers above all else: 92% of people are more likely to trust a recommendation from another person over branded content. The Voice of the Customer is what sells.

    We look forward to having you join us as we provide tips and tricks on how to:

    -Engage your customers
    -Best utilize that engagement to acquire more customers
  • Become a Force in Customer Engagement
    Become a Force in Customer Engagement Ari Weil, Sr. Director, Industry Marketing, Akamai Dec 7 2017 8:00 pm UTC 45 mins
    Digital disruption is creating opportunities and very real challenges for businesses large and small. Industry leaders understand that connecting with customers through the best digital experiences is key to competing in today’s marketplace. And laying the foundations for how those connections will evolve is even more critical to creating opportunities tomorrow. Hear from Akamai about the disruptive trends and digital innovations that will make you a customer engagement Jedi master.
  • Copywriting to Content Design: Creating Content That Delights
    Copywriting to Content Design: Creating Content That Delights Padma Gillen, Scroll UK Dec 12 2017 6:00 pm UTC 60 mins
    In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.

    In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.