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Marketing

  • IoT & A.I. For Good
    IoT & A.I. For Good Wael Elrifai, Vice President of Solution Engineering, Big Data, IoT & A.I, Hitachi Vantara Recorded: Jun 21 2018 41 mins
    Wael Elrifai shares his experience working in the IoT and AI space; covering complexities, pitfalls, and opportunities to explain why innovation isn’t just good for business—it’s a societal imperative.
  • Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap
    Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap Jaydeep Ghosh, Director of Data Services, Providence Health Plan & Monica Mullen, Solutions Marketing Manager, Informatica Recorded: Jun 21 2018 58 mins
    Providence Health Plan has grown organically over the last 30+ years. With the adoption of the Affordable Care Act as well as growth in other lines of business, the organization was at a crossroad. As new applications and vendors were introduced into the ecosystem to respond to the business’s need, system complexity had increased substantially. The result was a data management challenge that would limit ongoing business success if it remained unsolved.

    Join Jaydeep Ghosh, Director of Data Services at Providence Health Plan, and Monica Mullen, Principal Solutions Marketing Manager at Informatica, as they discuss the enterprise data roadmap that the organization put together to address the current state, position the health plan for future growth, and address these top challenges:

    • Time to business value
    • Multiple, but incomplete, versions of the truth
    • Overall lack of trust in data
  • Learning Together: Motion Infographics
    Learning Together: Motion Infographics Barry Saiff, Saiff Solutions Recorded: Jun 20 2018 53 mins
    In 2018, the pace of life and business is quick. Attention spans are short. Technical communicators need to catch up. Long text passages, with occasional graphics, don't always reach a large part of our audiences.

    How can we create snappy visuals that enable people to learn what they need to learn quickly and painlessly?

    How do we simplify complex concepts, with far less words, and content that is truly engaging?

    Motion infographics combine the best elements of minimalism, instructional design, and information architecture to produce content that people love.

    Join The Content Wrangler and Saiff Solutions for a discussion about infographics and their usefulness. We'll examine some examples of effective motion infographics, and hear from the creator of one of them.

    By attending this webinar, you'll learn:

    • What is so great about motion infographics?
    • What does it take to produce effective, engaging visual content?
    • What are the challenges?
    • How do I get started?
  • The 8 Elements of a Complex Sale
    The 8 Elements of a Complex Sale Alice Heiman, Founder & Chief Sales Officer Recorded: Jun 14 2018 47 mins
    Is your sale complex?
    Are there multiple buying influences and long sales cycles?
    Are these deals getting more complex and harder to close?

    If you have a B2B complex sale, there are 8 elements you need to be aware of to help you shorten your sales cycle.
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Rick Winslow, VP Head of Digital Innovation and Transformation, Capital One Commercial Banking Recorded: Jun 14 2018 61 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Rick Winslow, VP, Head of Digital Innovation & Transformation, Capital One Commercial Banking
    * Jenny Lin, Data Scientist, Yelp
    * Ksenia Kouchnirenko, Head of Business Systems, SurveyMonkey
    * Marlene Jia, COO & CoFounder, TopBots
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • Data-driven Localization: Case Files from Two Data Detectives
    Data-driven Localization: Case Files from Two Data Detectives David Spiro, Product Marketing Manager, Hannah Bedford, PMO Director, Franco Zearo, Business Consultant, SDL Recorded: Jun 14 2018 55 mins
    In this webinar, David Spiro hosts Hannah Bedford and Franco Zearo, who have extensive international experience working with customers in many industries. The two localization “data detectives” share real stories about how their clients have benefited from data-driven localization and explore:

    • Common misconceptions
    • The most important KPIs to track
    • Trends to look for to identify potential problems
    • Future applications for data-driven localization

    To learn more about SDL Language Services, visit https://www.sdl.com/software-and-services/language-services/
  • Value Prop Clinic - Fixing a Broken Message
    Value Prop Clinic - Fixing a Broken Message Lisa Dennis Recorded: Jun 13 2018 46 mins
    See LIVE how to transform a mediocre value prop into one that will get buyers’ attention. Too often marketing has one version, and sales must generate their own that is conversation-relevant. Result: a confusing and fractured message. See the BEFORE, DURING and AFTER of a real value prop transformation.
  • Agile Data Warehousing
    Agile Data Warehousing Matt Aslett of 451 Research & George Fraser of Fivetran Recorded: Jun 13 2018 58 mins
    Data warehousing projects are inherently risky. Traditional waterfall methods usually go over budget and take months, if not years, to implement. Because of their complexities, they create unnecessary dependencies and roadblocks.

    In this webinar, learn how to take an iterative data warehousing approach instead. See how a simplified architecture helps your team prove value early, reduces risk in the long run, and creates an agile, high-performance analytics culture.

    In this webinar, you will learn:
    -The benefits and challenges of adopting a cloud data warehouse
    -New tools and approaches to modern analytics and ETL/ELT
    -How to quickly and easily transition to agile analytics
    -The long-term value of a simple data architecture
  • Introduction to Workbooks CRM
    Introduction to Workbooks CRM John Cheney, CEO Recorded: Jun 13 2018 52 mins
    See how Workbooks can we help you acquire, convert and retain customers.
  • Why IAM Built on Open-Standards is the Key to Open Banking
    Why IAM Built on Open-Standards is the Key to Open Banking Rob Otto, EMEA Field CTO, Ping Identity; Barry O'Donohoe, Senior Partner, RaiDiAM Recorded: Jun 13 2018 60 mins
    Security, Compliance and User Experience - Why Identity Access Management Built on Open-Standards is the Key to Open Banking

    Learn how identity & access management (IAM) solutions, built on open standards, can help meet the technical requirements of PSD2 and Open Banking, including secure XS2A (access to accounts), Strong Customer Authentication (SCA), Dynamic Linking, and Consent Management, all while providing a seamless user experience and distinct competitive advantage.
  • Leveraging MT to Enable Global Technical Support
    Leveraging MT to Enable Global Technical Support Kirti Vashee, Language Technology Evangelist, SDL Recorded: Jun 12 2018 55 mins
    Customer Care is now a priority for digitally-savvy enterprises as it is seen as a top differentiator in driving superior customer satisfaction, loyalty and retention. In this age of digital transformation, the customer is instantly global, and the enterprise must respond instantly as well.
    Machine Translation (MT) can help you create multilingual content to drive Customer Experience and build a global competitive advantage fast.

    Join us for this live webinar, where Kirti Vashee, Language Technology Evangelist for SDL, will explore:

    • How Global Customer Support contributes to your success.
    • Best practices to develop high-quality multilingual self-serve support content.
    • Developing MT solutions that can help make chatbots and other new Customer Support models multilingual.
  • Fireside Chat Series - Sales Management: How to Execute with Excellence
    Fireside Chat Series - Sales Management: How to Execute with Excellence Steven Rosen with special guest Tibor Shanto Recorded: Jun 8 2018 41 mins
    Join sales management expert Steven Rosen and his guest sales expert Tibor Shanto for a no holds barred fire side chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • Six Ways to Make Sales Negotiations Less Painful and More Profitable
    Six Ways to Make Sales Negotiations Less Painful and More Profitable Shawn Karol Sandy Recorded: Jun 8 2018 41 mins
    Too often we fold like a house of cards and give away margin during negotiation because we’ve not prepared for this part of the deal. Or, the entire sales process circles around price, terms, and negotiation like the earth revolves around the sun.
    So, how do you set yourself up for negotiation that is truly win-win? In this session, you’ll learn six ways to more profitably negotiate.
  • 3 Crucial Sales Manager Competencies
    3 Crucial Sales Manager Competencies Carole Mahoney, Sales Change Agent & Coach Recorded: Jun 7 2018 39 mins
    There are a lot of demands on a sales manager, but only 3 areas where a sales manager should be spending 75% of their time. In this session you will learn which 3 competencies are crucial, what is involved in each, and how they impact the team.
  • The Building Blocks of an Effective Sales Enablement Function
    The Building Blocks of an Effective Sales Enablement Function Mike Kunkle, VP, Sales Transformation Services Recorded: Jun 7 2018 42 mins
    Whether you’re establishing a new sales enablement function or upgrading your current approach, join sales enablement expert Mike Kunkle for this webinar to hear:
    How sales enablement should be defined
    The foundational building blocks that will lead to success
    Services to consider offering
    How to perpetuate success with systems thinking
  • LIVE DEMO - Securing your Open Banking API implementation
    LIVE DEMO - Securing your Open Banking API implementation Isabelle Mauny, CTO & Co-Founder, 42Crunch Recorded: Jun 7 2018 62 mins
    .During this practical webinar, you will learn:
        
    1. Why TLS and OAuth2 are not enough to secure your APIs
    API Security has a much wider spectrum and even if you are using OAuth today, you may not use it in a way that is adapted to the risk taken when exposing Open banking APIs. What about API attacks protection ? PKCE ? Message confidentiality and integrity ? 

    2. Why API security must be declared and not coded
    Developers should not have to master security standards such as OAuth and OpenID Connect and try to implement them properly into their APIs. Instead, they should rely on proven, reliable policies approved by the bank’s security team and simply apply those policies on top of their APIs.

    3. How declarative security helps with consistency and automation
    42Crunch's innovative tagging mechanisms can be used by developers to express security constraints on top of their Open API definitions (aka Swagger). Those tags are translated automatically, either via the UI or in the CI/CD pipeline into policies which are applied on APIs requests/responses, making it possible to apply security as early as possible in the API lifecycle and find security vulnerabilities early.

    4. How to enforce security in a scalable way using micro-firewalls
    We will show how to deploy the 42Crunch API Firewall at run-time whether on premises, in the Cloud or in a hybrid environment and how to monitor the system through real-time security dashboards.
  • Sales Success Mistakes Survival – How often are mistakes fatal?
    Sales Success Mistakes Survival – How often are mistakes fatal? Debbie Mrazek Recorded: Jun 6 2018 47 mins
    Mistakes are a natural part of business and yet we don’t always deal with them very well. Please join us to:
    Get more comfortable with mistakes
    How to move past them
    How to learn from them
    …..and be even more successful in sales because of them.
  • 5 Key Ingredients to Winning ABM Campaigns
    5 Key Ingredients to Winning ABM Campaigns Andrew Mahr, VP Client Success, Triblio Recorded: Jun 6 2018 39 mins
    Triblio has nailed down 5 key ingredients to award-winning ABM campaigns. We’ve enabled thousands of ABM campaigns, and our clients have won recognition from Demand Gen Report, SiriusDecisions, and TOPO. Distilled down to 5 essentials, the secret sauce to ABM incorporates the right mix of organizational support, target account assessments, segmentation, goals & metrics, and ABM campaign tactics.

    As you build out your ABM program, we’ll help you explore essential questions in modern B2B marketing such as:
    - How do I reach anonymous stakeholders?
    - How do I help multiple stakeholders in a buying center reach a consensus?
    - How do I deliver relevant messaging at each purchase stage?

    We’ll also show real examples of how clients tackle 1:1, 1:FEW and 1:MANY account targeting, including case studies on Plex and FinancialForce.
  • The FIMA 2018 Report: The Journey to CDO 2.0
    The FIMA 2018 Report: The Journey to CDO 2.0 Hemant Waradkar, Practice Head – FRC, Analytics, Wipro & Ian Rowlands, Director, Product Marketing, ASG Technologies Recorded: Jun 6 2018 60 mins
    Today’s CDO must navigate significant change. Just how significant is one of the insights revealed in this newly released report. ASG Technologies, in collaboration with Wipro, surveyed senior data management and governance executives to produce “Uncovering the Progress of the CDO 2.0.”

    The report reveals that 50 percent of respondents do not have solutions in place to support data inventory, 66 percent do not use data lineage solutions and 53 percent lack automated governance, workflow and issue management. These findings suggest that most organizations lack the insights needed to maintain regulatory compliance and make informed business decisions.

    Join ASG Technologies and Wipro as we share actionable insights to help data management executives tackle big challenges including:
    • Lagging and uncertain governance tactics: Enhancing governance models requires strategic use of data discovery and lineage to determine where data moves and how it gets transformed.
    • Inefficient governance processes: Automating governance, workflow and issue management improve data practices and are fundamental with timely compliance and full data value.
    • Unseen data and lost value: Pushing for business value-added digitization calls for an enhanced governance model capable of supporting a much-changed environment.

    Learn how maturing Data Governance can help you move towards CDO 2.0.
  • Nailing Your Forecast - Assuring Accuracy and Avoiding Mistakes
    Nailing Your Forecast - Assuring Accuracy and Avoiding Mistakes Michael Griego, International Sales Thought Leader, Consultant, Trainer, Coach, Speaker and Author Recorded: Jun 6 2018 45 mins
    Want to solve the mystery of Sales Forecasting? It's actually not a secret. There are major keys that Sales Leaders and Salespeople miss in all the weekly/monthly sales commotion. We'll lock down on best-practices and ways to assure forecasting accuracy and avoid common errors and misconceptions. Let's nail your forecast!
  • Top 3 Ways To Drastically Improve SDR Performance
    Top 3 Ways To Drastically Improve SDR Performance Lauren Bailey Recorded: Jun 5 2018 37 mins
    What are top-performing SDR teams doing differently? In this webinar I'll share three tips that you put into action today to help your teams achieve more and stay longer. I'll also cover:

    Why fewer leads might be the answer
    Promoting sales confidence
    What you may not be measuring and celebrating what you should be
    What managers can do to help work NOT suck for their team
  • AI-powered location: A step closer to the future?
    AI-powered location: A step closer to the future? Peter Frans Pauwels, Co-founder, TomTom Recorded: Jun 5 2018 61 mins
    By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

    Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

    To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

    In this webinar you'll learn:

    * How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
    * Understand the role of location-based data mapping in the "Location of Things"
    * The application of data-enriched mapping to industries like retail and automotive
    * How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

    Speakers:
    * Chris Pendleton, Principal PM, Azure Maps
    * Peter Frans Pauwels, Co-founder, TomTom
    * Jennifer Belissent, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by TomTom
  • What's Next for Data-Driven CMOs in Consumer Goods
    What's Next for Data-Driven CMOs in Consumer Goods Pete Reilly, AnswerRocket and Laura Braunecker, Zeerio Recorded: Jun 5 2018 46 mins
    Is your organization ready to face unprecedented challenges in the marketplace? Join our discussion with CPG industry expert Laura Braunecker to hear her findings on:

    - The most pressing obstacles facing CPG marketers today
    - The approaches leading CPGs are taking to stay competitive
    - The enhanced role analytics is playing
  • Quickly and Confidently Connect with Prospects with these Acting Tips
    Quickly and Confidently Connect with Prospects with these Acting Tips Julie Hansen, Founder, Performance Sales and Training- Keynote Speaker Recorded: Jun 5 2018 45 mins
    When you have one chance with a prospect, how do you quickly establish the connection necessary to move the call forward? In this session you’ll learn how professional actors quickly connect with scene partners and confidently engage audiences - and how to apply those skills for more successful sales calls!
  • The Power of Discovery for Increasing Win Rates
    The Power of Discovery for Increasing Win Rates Mike Kunkle, VP, Sales Transformation Services Jun 22 2018 5:00 pm UTC 45 mins
    What’s the single best thing to improve your win-rates? The answer is better discovery.

    In this webinar, Mike Kunkle shares a framework that will enable your sales force to understand your customers better than ever before, to build a compelling case for change and deliver what our buyers value.
  • Global Supply Chain Risk Report: Insights and Findings from Q1 2018
    Global Supply Chain Risk Report: Insights and Findings from Q1 2018 Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Jun 26 2018 11:00 am UTC 45 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q1 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q1 2018 report, published in June 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q1 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter
  • Verto Audience Spotlight: Social Media Savvy Millennials
    Verto Audience Spotlight: Social Media Savvy Millennials Aaron Schwartz, Senior Data Analyst / Verto Analytics Inc. Jun 26 2018 7:00 pm UTC 30 mins
    Our new series, Audience Spotlight, provides a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month we focus on a high-value audience - Social Media Savvy Millennials, users between the ages of 18-35 who comprise the top 20% of all digital consumers based on the amount of time they spend on social media apps and sites. Attend the webinar and learn which screens, brands, and services attract these social media superusers.

    In this 30 minute webinar, we’ll also dig into some of the most actionable data, including:

    - How do the gender and household income distribution of Millennials stack up against the U.S. adult online population?
    - Which devices and apps are Social Media Savvy Millennials using and when?
    - Beyond Facebook, YouTube, and Snapchat, where else do Social Media Savvy Millennials spend their time?

    Sign up for our webinar today.
  • Travel & Hospitality AI Opportunity with EXLRT
    Travel & Hospitality AI Opportunity with EXLRT Arjen van den Akker, Product Marketing Director, SDL, Karl Johnson, Managing Director, US, EXLRT Jun 27 2018 3:00 pm UTC 60 mins
    Learn more about the future of content for B2C travel and hospitality companies.

    Karl Johnson, MD of EXLRT, will talk about how Turkish Airlines uses personalization on a global scale today. Next he will cover when, why, and how to embrace artificial intelligence (AI) to build fluid conversational experiences. He’ll discuss the tools and concepts of tomorrow that enable an advanced real-time approach, including:

    -Natural language Generation (NLG)
    -Adaptive personalization
    -Conversational user interfaces
  • Are you killing the benefits of your data lake? (North America)
    Are you killing the benefits of your data lake? (North America) Rick van der Lans, Independent Business Intelligence Analyst and Lakshmi Randall, Director of Product Marketing, Denodo Jun 27 2018 6:00 pm UTC 45 mins
    Data lakes are centralized data repositories. Data needed by data scientists is physically copied to a data lake which serves as a one storage environment. This way, data scientists can access all the data from only one entry point – a one-stop shop to get the right data. However, such an approach is not always feasible for all the data and limits it’s use to solely data scientists, making it a single-purpose system.
    So, what’s the solution?

    A multi-purpose data lake allows a broader and deeper use of the data lake without minimizing the potential value for data science and without making it an inflexible environment.

    Attend this session to learn:

    • Disadvantages and limitations that are weakening or even killing the potential benefits of a data lake.
    • Why a multi-purpose data lake is essential in building a universal data delivery system.
    • How to build a logical multi-purpose data lake using data virtualization.

    Do not miss this opportunity to make your data lake project successful and beneficial.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 15
    The Download: Tech Talks by the HPCC Systems Community, Episode 15 HPCC Systems Jun 28 2018 3:00 pm UTC 120 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community. This episode will feature three speakers on the following topics:

    Jingqing Zhang, Imperial College of London
    Deep Sequence Learning and Text Classification

    Bob Foreman, LexisNexis Risk Solutions
    ECL Summer Code Camp Review
    On May 16th, five HPCC Systems Ambassadors along with Flavio Villanustre met with eight iRISE2 members for a two-hour ECL Code Camp. The event was a great success, and I thought I’d share with the community what we did and some of the ECL ideas that came out of it. Tips from Data Ingestion to ECL to Data Evaluation will be included in this segment.
  • Winning the Battle for OTT Audiences
    Winning the Battle for OTT Audiences IBC365 | Limelight Networks | Rede Telecine | DAZN | OTT Content Consulting Jun 28 2018 3:00 pm UTC 75 mins
    Great content alone is not enough to sustain a successful on-demand internet-delivered OTT service.

    Whether it's broadcaster catch-up, special-interest content or producers like HBO and Disney going direct, the pressure is on for platforms trying to compete with the big beasts Netflix and Amazon. With the announcement of Salto as a joint venture of broadcasters in France, and UK channels investing in updating Freeview Play, OTT is centre-stage once again.

    Audiences have huge expectations of user experience, video image and quality-of-service - regardless of the network or device they are using. Delivering and managing a consistently-high quality of experience is crucial for media companies wanting to deliver a popular, engaging and profitable OTT service - whatever the content and business model.

    Leading OTT operators and their technology providers discuss how they have designed-in quality and user experience all the way through to consumers' devices, showing how this directly drives audience growth.

    They will reveal the risk factors that can destroy audience engagement, including poor streaming performance and data privacy and security fears.

    As OTT becomes inseparable from live broadcast, solutions for streaming time-sensitive, high-value live events and sports are assessed.

    Speakers:
    Guilherme Saraiva, CTO, Rede Telecine
    Steve Miller-Jones, Senior Director of Product Management, Limelight Networks
    Jessica d'Ardenne, Director of Acquisition, Retention & Web, DAZN
    Kevin Cochrane, Managing Director, OTT Content Consulting
  • 5 Disciplines to Improve Sales Skills This Quarter
    5 Disciplines to Improve Sales Skills This Quarter Shawn Karol Sandy w/ special guest Dianna Gearin Jun 28 2018 3:00 pm UTC 45 mins
    For Account Executives, Business Owners, or Service Providers, there are dozens of books, blogs, and podcasts that promise to help you increase sales results. But what do YOU need to focus on to improve? In this session, we’ll break down the 5 key areas to focus for personal growth and sales success!
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Suzy Deering, US CMO, eBay Jun 28 2018 5:00 pm UTC 60 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Suzy Deering, Chief Marketing Officer, eBay North America
    * Rob Roy, Chief Digital Officer, Sprint
    * Eugene Feygin, SEO Manager, Sears
    * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Marketing Analytics: How a Data Company Manages Marketing Data
    Marketing Analytics: How a Data Company Manages Marketing Data Fraser Harris, Head of Product at Fivetran, Ryan Segar, Head of Sales Engineering & Brenna Robinson, Head of Growth Marketing Jun 28 2018 5:00 pm UTC 45 mins
    Marketing is increasingly becoming a data-driven function — tracking more activity than ever before — but how can you make sense of it all? What tools do you need? What roles do the marketer and the analyst or technical partner play?

    Follow along with Head of Product at Fivetran, and Periscope Data’s Head of Growth Marketing and Head of Sales Engineering to get a full picture of how a data company handles marketing metrics — from the perspective of both the data analyst and the marketing professional.

    This webinar will cover:
    - Setting objectives and goals for marketing analytics
    - Tying together disparate marketing data sources
    - Some best practice dashboards Periscope uses
    - How analytics and marketing should work together — and how analysts can enable marketers to explore their own datasets
  • The Sales Leader’s Role in Conquering the Complex Sale
    The Sales Leader’s Role in Conquering the Complex Sale Alice Heiman, Founder & Chief Sales Officer Jun 28 2018 7:00 pm UTC 45 mins
    It is getting harder to close large enterprise deals. It’s not as easy as it used to be, and it requires sales and company leadership to become involved. Without doing the salesperson’s job, what is your role as a sales or company leader in closing these complex sales?
  • The path to an automated data warehouse built on Exasol’s in-memory database
    The path to an automated data warehouse built on Exasol’s in-memory database Glen Dawson, Sr Solution Architect at Wherescape & Dan Shuttleworth, Principal Consultant at Exasol Jul 5 2018 9:00 am UTC 60 mins
    What will you learn?

    Learn how WhereScape allows you build, change and operate your data warehouse via a drag-and-drop GUI, then auto-generates the corresponding code and deploys it with ELT. This removes human error and the need for hand coding, enabling you to benefit from Exasol’s rapid in-memory analytics faster, with less resource.

    The session will show you:

    • How data automation works and how it will change your working life
    • The advantages of using Exasol’s in-memory database
    • Why to use ELT not ETL, and how to make the transition
  • Reimagine Data Governance: Data Governance & AI
    Reimagine Data Governance: Data Governance & AI Andy Joss, Head of Solutions & Data Governance, Informatica & Giuseppe Mura, Principal Architect, Informatica Jul 5 2018 10:00 am UTC 60 mins
    As organisations struggle to cope with an explosion of data volumes, new data consumers, new types of data and increasing amounts of data in the cloud; they’re increasingly recognising the complexity of the task around governing their data. But help is at hand. During this webinar, Informatica will explain how Data Governance has been reimagined and how the latest technology innovations, namely AI and machine learning, are applied to reduce complexity and the effort required to enable organisations to unlock the value of their most precious asset: their data.
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Jul 11 2018 5:00 pm UTC 60 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • Football Analytics: How to Unlock Match-Winning Insights with Data
    Football Analytics: How to Unlock Match-Winning Insights with Data Marius Kaiser and Eyal Razi - Tableau Jul 12 2018 1:00 pm UTC 75 mins
    Seeing is believing! See how Tableau transforms World Cup data into game-changing visualisations and match-winning insights in this webinar, so you can do the same with your data.

    Learn how to clean data for analysis with Tableau's newest signing, Tableau Prep, and build powerful visualisations and dashboards with our star striker, Tableau Desktop.

    Discover how data and visual analytics can answer football's big questions:

    -Messi or Ronaldo? Can the data separate them?
    -What's the secret to Germany's success? We'll visualise all the data in one dashboard
    -Is there a 'best' time to score? Let's analyse data over time
    -Does the host country have an advantage? See how to build a story out of data
    -How does each country perform? Learn how to visualise data geographically
  • Fireside Chat Series: Building a Sales Driven Culture
    Fireside Chat Series: Building a Sales Driven Culture Steven Rosen and Ken Thoreson Jul 13 2018 4:00 pm UTC 45 mins
    Join sales management expert Steven Rosen and his guest sales management expert Ken Thorson for no hold barred fire side chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • Can computers be creative? Integrating AI in media content workflows
    Can computers be creative? Integrating AI in media content workflows IBC365 | Speakers announced soon... Jul 19 2018 3:00 pm UTC 75 mins
    Artificial intelligence (AI) and machine learning are starting to transform the way content is created, managed and delivered.

    New cognitive-computing tools are enhancing creativity, eliminating mundane repetitive work and unlocking new value from content.

    AI is suddenly everywhere: the ready availability of powerful AI services from all the major cloud providers means hundreds of media technology products are plugging into AI and offering new ways of working.

    This webinar cuts through the hype to reveal how media companies are actually using AI tools throughout the content supply chain - from aiding craft and creative work in post-production, automating metadata extraction and compliance, to making smart content recommendations to audiences. Our speakers will explain how best to use AI, what we can and can't do, and how it will continue to change workflows into the future.
  • Self-Service Marketo Data Management for Non-Technical Marketers
    Self-Service Marketo Data Management for Non-Technical Marketers Faysal Shaarani, Senior Solutions Architect Jul 19 2018 5:00 pm UTC 45 mins
    Marketing tools operating individually in your martech stack offer very limited business value, if at all. Now, with the emergence of Customer Data Platforms, Marketers no longer have to rely on IT to get the data connection and answers they need.

    This hands-on webinar will show non-technical marketers how use a Customer Data Platform to easily populate a Marketo list, and return the campaign results from Marketo for more accurate campaign analysis or segment refinement and re-targeting.
  • How to Unlock Amazing Sales Results by Improving Your Social Evidence
    How to Unlock Amazing Sales Results by Improving Your Social Evidence Paul Watts CSP CSL Jul 19 2018 7:00 pm UTC 45 mins
    Are You Looking for…Higher Quality Leads / Referrals, More Motivated Customers, Increased Deal Velocity or Improved Close Ratios? Then, You should consider how your Social Evidence is working for You or not. This webinar will explore the power of Social Evidence and how to leverage it for your business.
  • Sales Legends Series - An Interview with Jeffrey Gitomer
    Sales Legends Series - An Interview with Jeffrey Gitomer Deb Calvert with special guest Jeffrey Gitomer Jul 20 2018 6:00 pm UTC 45 mins
    Join Deb as she interviews Sales Legend Jeffrey Gitomer!
    Gitomer - Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise in sales, customer loyalty, and personal development is world renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. He is the ruling King of Sales. See also: salesman.

    AUTHOR. Jeffrey Gitomer is the author of The New York Times bestsellers TheSales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude.

    Most of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, The Little Book of Leadership, and the 21.5 Unbreakable Laws of Selling. Jeffrey’s books have appeared on major best-seller lists more than 500 times and have sold millions of copies worldwide.

    OVER 75 PRESENTATIONS A YEAR. Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and virtual training programs on selling, YES! Attitude, trust, customer loyalty, and personal development.
  • Get on Board with Your Buyers’ Journey
    Get on Board with Your Buyers’ Journey Janice Mars, Principal and Founder w/special guests Lynn Hidy and Lisa Dennis Jul 24 2018 3:00 pm UTC 45 mins
    Stop chasing and start really participating in your buyers’ journey from a panel of experts in direct sales, indirect sales and marketing. Learn buyer-centric approaches that drive deeper and wider engagement across your most valuable and wish-list accounts that will result in greater relationships, reputation and revenue.
  • How to use AI to find the right talent faster
    How to use AI to find the right talent faster John Jersin, Head of Product, LinkedIn Talent Solutions Jul 24 2018 5:00 pm UTC 60 mins
    Unemployment is at a record low, which is great for the economy, but tough on recruiters, now that hiring has become a seller’s market. But new AI-powered solutions for virtually every part of your recruitment funnel can give you the advantage you need in a tight market, and even improve your bottom line: Companies leveraging AI in their hiring initiatives are seeing an increase of 18 percent in their revenue and a 30 percent boost in profit.

    And with over 62 percent of companies expected to be using AI to find and hire the best talent by the end of this year, getting on board the AI train has become an imperative — if you want to stay competitive.

    Join execs from Adecco, LinkedIn, and Trivago to learn how how AI is revolutionizing their ability to resource high-quality talent, and how your company can do the same, in this VB Live event!

    Register here for free.

    In this webinar you'll learn:
    * How to find the right talent faster, using data-driven AI
    * The best tools to find quality candidates who progress to face-to-face interviews
    * How to assess and measure existing talent to become smarter about avoiding bad hires
    * How to engage and grow current employees to decrease the costs of high turnover
    * Whether your recruitment and retention efforts are "AI-ready"

    Speakers:
    * Angie College, Vice President of Operations for Adecco USA
    * John Jersin, Head of Product, LinkedIn Talent Solutions
    * Rolf Schromgrens, CEO, Trivago
    * Maribel Lopez, Strategic Advisor, Lopez Research
    * Rachael Brownell, Moderator, VentureBeat
  • The Best Sales Managers Do These Four Things
    The Best Sales Managers Do These Four Things Kevin F. Davis, President of Topline & Tom Gundrum, Director of Training Jul 24 2018 5:00 pm UTC 45 mins
    Month after month it’s the same pattern. A rep (or two) misses quota. You sit down for a 1-on-1 to discuss results and goals, to motivate the rep to sell more! Yet nothing changes. Results remain stagnant or perhaps even get worse. Your CEO is demanding growth, so now what?
    In this webinar, TopLine Leadership’s Kevin F. Davis and Tom Gundrum will show you how to improve results for your sales team by:

    1.Replacing your sales instincts with new leadership thinking
    2.Raising the performance bar with standards that drive better accountability
    3.Becoming a proactive sales coach
    4.Refocusing your sales coaching for revenue growth
  • Unifying Online and Offline Data for Multichannel Customer Experiences
    Unifying Online and Offline Data for Multichannel Customer Experiences Jim Kelly, Principal Consultant, BlueVenn Jul 25 2018 2:00 pm UTC 60 mins
    Multi-channel marketing departments across the world undergo constant struggles in their attempts to effectively unify all their data to create a Single Customer View.

    Ultimately, the aim is to fuse together online and offline data to piece together an often fragmented view of every customer that hinders personalization tactics and leads to misdirected campaigns and marketing offers.

    In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardise, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalisation strategies across all your marketing channels.
  • Fireside Chat Series: How & Why to Lead People As You Manage Sales?
    Fireside Chat Series: How & Why to Lead People As You Manage Sales? Steven Rosen and Deb Calvert Aug 3 2018 4:00 pm UTC 45 mins
    Join sales management expert Steven Rosen and his special guest sales management expert Deb Calvert for no hold barred fire side chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.