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Marketing

  • Crowds Don't Buy. Individuals Do.
    Crowds Don't Buy. Individuals Do. Steve Masters, Services Director, Vertical Leap Feb 22 2018 11:00 am UTC 45 mins
    With the growth of crowd-sourcing and influencer marketing, it is easy to forget that our end customer is an individual. I will examine the importance of selling to the individual and discuss some common mistakes we could make if we put all our faith in influencers and an expectation that shoppers hunt in packs.
  • Quantifiable Benefits of a Global Approach to Digital Experience
    Quantifiable Benefits of a Global Approach to Digital Experience Sarah Musto, Senior Consultant, Total Economic Impact, Forrester Consulting; Andrew Thomas, SDL; Arjen van den Akker, SDL Feb 22 2018 4:00 pm UTC 60 mins
    Discover the Total Economic Impact™ of a Global Content Operating Model

    Do your content teams still update websites and translations using copy/paste? Are you stuck with disjointed processes that slow down translation project delivery and global time to market? Do you present an inconsistent brand voice and identity across your digital channels?

    There is a better way. Join experts from SDL and our guest speaker from Forrester Consulting on this webinar.

    We will share the results of a study conducted by Forrester Consulting*, which uncovers the return on investment, cost savings and business benefits of implementing a global content operating model. You will learn:

    • The key elements of this model.
    • The quantifiable benefits that can be achieved.
    • How SDL Tridion DX and SDL Language solutions support this approach to content.

    *The Total Economic Impact™ Of SDL Tridion DX Content Management And Language Technology & Services, a January 2018 commissioned study conducted by Forrester Consulting on behalf of SDL.
  • The Confluence Equation: How Content & Influencers Drive B2B Marketing Success
    The Confluence Equation: How Content & Influencers Drive B2B Marketing Success Lee Odden, CEO at TopRank Marketing Feb 22 2018 5:00 pm UTC 45 mins
    Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers.

    What many marketers don’t realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts.

    Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results.
  • Bigger, Faster, Connected and More Valuable: Where Data Is Going
    Bigger, Faster, Connected and More Valuable: Where Data Is Going Daniel Mintz, Chief Data Evangelist, Looker Feb 22 2018 7:00 pm UTC 60 mins
    The world of data is changing at breakneck speed. Costs are dropping, speed is increasing, and centralization is getting easier. But getting more value from your data isn’t always easy. We’ll talk about the key trends in analytics and how to prepare your organization for this new world.

    Join this webinar and learn:

    - Which new analytic technologies and trends you need to be aware of and how they’ll impact your business;
    - How to use new technologies to actually empower business users to self-serve to answers and make better decisions using data in their day-to-day workflows
    - Pitfalls to avoid (and flashy technologies to ignore) when you’re planning your analytics strategy
  • Demand Gen in a Post GDPR World?
    Demand Gen in a Post GDPR World? Maurice Flynn, GDPR Prep Trainer Feb 22 2018 7:00 pm UTC 45 mins
    Maurice Flynn, a recognised expert in GDPR preparation, takes you through 12 essential steps to get your demand gen ready before the May 2018 deadline.
  • 2018 State of Cross-Device Digital Shopping
    2018 State of Cross-Device Digital Shopping Mary Sheehan, Global Director of Product Marketing at Verto Analytics, Aaron Schwartz, Senior Data Analyst at Verto Analytics Feb 22 2018 8:00 pm UTC 60 mins
    Browse, Click, Buy: Shopping across screens in 2018

    More than 96% of all American adults engage with an e-commerce property at least once a month.* Consumers use a variety of devices to research, shop, and complete their purchases. To understand today’s digital shopper, it’s imperative to look at the full funnel view, the path before and after purchase, on multiple screens.

    In this live webinar, we’ll look at real-world examples from consumers across devices on top shopping platforms. Also, learn how you can reach and engage the right audience at the right time. We’ll discuss:

    - What does the shopper funnel view look like? See which properties are visited most before or after shopping, including day-in-the-life and week-in-the-life views of key demographics.

    - Who is the online shopper? How often do different demographics shop, how much time do they spend shopping, and when do they shop? How are online shopping behaviors different depending on demographics?

    - How do consumers behave differently with different shopping platforms? Understand how Macy's, Groupon, Wish, Target, Google, and Amazon consumers interact when they’re shopping.

    - How does multitasking play a part in shopping? Understand the other apps consumers are using while shopping, which may influence their purchase decision.

    Learn how Verto Analytics uses single-source panel data to provide the latest in digital shopping analysis. Register today.

    * Source: Verto Analytics data from December 2017.
  • Digitising Customer Onboarding
    Digitising Customer Onboarding Abe Smith, Founder & CEO, Dealflo Feb 27 2018 12:00 pm UTC 60 mins
    Digitising Customer Onboarding: How to improve the customer experience without compromising on compliance and risk

    Today’s consumers, accustomed to receiving smart and convenient digital services from companies such as Uber, Apple and Amazon, and are beginning to demand personalised, interactive and immediate services from their banks.

    A recent report revealed 42% of UK consumers have adopted FinTech services (EY 2017 FinTech Adoption Survey), so it’s no surprise banks want to adapt to the fast-moving digital marketplace where new and disruptive competitors are already circling. What’s stopping them though, is risk.

    Creating an environment that drives the productivity, speed and compliance essential to sell financial services via digital channels is paramount to survival.

    This webinar will explore how banks can digitise the customer onboarding process without compromising on risk, satisfying customers, regulators and shareholders alike.
  • How CPGs Can Use AI to Find Growth
    How CPGs Can Use AI to Find Growth Pete Reilly and Ryan Goodpaster, AnswerRocket Feb 27 2018 6:00 pm UTC 45 mins
    If you’re tired of spending 30 minutes to answer simple questions using POS and syndicated data, learn how to leverage the latest advances in artificial intelligence to get targeted insights in seconds. Hint: Think Siri or Google search to get answers and insights from your own data.

    Also, hear how one of the largest CPG companies in the world is finding new growth opportunities through augmented analytics.
  • AI-powered customer engagement isn’t optional anymore
    AI-powered customer engagement isn’t optional anymore Brian Gross, VP Digital Innovation, Aeromexico Feb 27 2018 6:00 pm UTC 60 mins
    AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

    Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.

    2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * What’s new in AI for 2018 -- and what’s coming down the pike
    * How businesses are using AI to drive results
    * How to go beyond customer retention and power customer engagement

    Speakers:
    * Brian Gross, VP Digital Innovation, Aeromexico
    * Dan Wulin, Director of Data Science, Wayfair
    * Michael Healey, President, Yeoman Technology Group
    * Rachael Brownell, Moderator, VentureBeat
  • Achieving True Sales and Marketing Alignment 
    Achieving True Sales and Marketing Alignment  Liz Miller - CMO Council, Justin Shriber, LinkedIn Feb 27 2018 7:00 pm UTC 75 mins
    Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-contextual outreach from all sides.

    It’s bad customer experience. And in a time when businesses are trying to focus on building lasting customer relationships and a recurring revenue model, automating a bad experience creates alienation at a massive scale.


    Join Justin Shriber, VP of Marketing at LinkedIn, to learn what makes a good customer experience and the imperative new approach required to help sales and marketing overcome this fundamental gap to align towards an orchestrated approach to tap into the massive source of economic growth and opportunity that is the B2B market today.
  • Using Customer Data Platforms to Optimize Multi-Channel Marketing
    Using Customer Data Platforms to Optimize Multi-Channel Marketing Jeremy Bender, Consultant Director at BlueVenn Feb 28 2018 3:00 pm UTC 45 mins
    How do we deliver highly consistent and relevant multi-channel experiences for our customers?

    How do Customer Data Platforms optimize multi-channel marketing?

    In this 45 minute webinar you’ll learn how to use a 360 degree view of your customer data for better multichannel insights, more effective predictive analytics and to execute perfectly targeted, channel-optimized customer journeys.

    This webinar is aimed at marketing, analytics and CRM professionals seeking to improve their
    customer insight and optimize campaign performance through a Single Customer View of offline and online data.
  • How to Build Exceptional Products
    How to Build Exceptional Products Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo Feb 28 2018 7:00 pm UTC 60 mins
    Product Management & UX can be a harmonious super-team, or they can be mired in overlap and conflict. Guess which approach leads to more successful products? The most effective teams embrace overlap and focus on delivering an exceptional product experience for their customers. Together, Product Managers and UX/UI Designers turn unique market insight into tangible products that have the power to surprise and delight customers. Product teams which master the craft of user experience tend to win big by creating end-to-end product experiences that attract, delight and retain their users.

    Please join us as we sit down with Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo, to share how they inspire user experience in their respective roles.

    We’ll show you how ProductPlan and Pendo deliver excellent experiences with smart, efficient, and beautiful products and give you the chance to ask questions and join the discussion.
  • How to Drive Adoption of Search-Driven Analytics Across your Organization
    How to Drive Adoption of Search-Driven Analytics Across your Organization Cindy Villamil & Taylor Culver, Sterling Talent Solutions, Sean Zinsmeister, Head of Product Marketing, ThoughtSpot Mar 2 2018 7:00 pm UTC 60 mins
    Sterling Talent Solutions, the world's largest background screening provider performs over ten million background checks a year. This ultimately left the firm with millions of transactional events that need to be trove through to conduct analysis and insights into how their product and performance is delivering for customers. In the past, the team went through an expert reporting team where everything lived in Excel. With only a small group of data experts to service the business users, the results were a massive backlog and long waiting time for managers who needed answers.

    To solve this challenge, Sterling turned to search-driven analytics which gave non-technical business users the ability to answer ad-hoc questions fast – helping reduce their BI backlog by 60%.
  • Global Supply Chain Risk Report: Insights and Findings from Q4 2017
    Global Supply Chain Risk Report: Insights and Findings from Q4 2017 Dr Heather Skipworth – Senior Lecturer, Cranfield School of Management and Nalanda Matia – Senior Director, Dun & Bradstreet Mar 6 2018 2:00 pm UTC 45 mins
    Join this webinar, led by experts from Cranfield School of Management and Dun & Bradstreet, to hear the results of the latest Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a new joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q4 2017 report, published in February 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q4 2017
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter
  • Data vs. Goliath: how the rest of us can win in the age of Amazon
    Data vs. Goliath: how the rest of us can win in the age of Amazon Rob Glickman, CMO Mar 6 2018 6:00 pm UTC 45 mins
    Disruption from a few data behemoths and agile startups has forced the retail, CPG and eCommerce industries to innovate and retrain themselves to be data-driven. Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • Shift happens: Trends and best practices in B2B commerce
    Shift happens: Trends and best practices in B2B commerce Justin King, eCommerceandB2B Mar 6 2018 6:00 pm UTC 60 mins
    B2B eCommerce is getting bigger, more competitive and more accountable to customer demands. How your customers buy is changing, how your competitors sell is changing. And yet, there is a reason customers buy from you today that will allow you to compete online and offline. In this keynote, you will learn about the trends in Digital and eCommerce as related to distributors and manufacturers, and learn a practical framework you can immediately integrate into your business.
  • Marketing to the Future: Panel Discussion
    Marketing to the Future: Panel Discussion Grad Conn, Microsoft; Rishi Dave D&B; Paul Herman, Sprinklr Mar 6 2018 7:00 pm UTC 45 mins
    Join Grad Conn, marketing thought leader, who will challenge you and your organization to do business differently. You won’t want to miss a beat. This session includes a panel discussion with our latest partners; D&B and Sprinklr. Rishi and Paul sit down with Grad to discuss the critical role that the Microsoft partner ecosystem plays in the cross-industry digital transformation journey.
  • Digital Transformation with the Microsoft Cloud
    Digital Transformation with the Microsoft Cloud James Phillips, Microsoft, Judson Althoff, Microsoft Mar 6 2018 8:00 pm UTC 75 mins
    In this session, learn about Microsoft’s vision and strategy for helping companies transform, about Microsoft’s own digital transformation, as well as that of innovative customer Otis Elevator Company. You’ll see impactful demonstrations illustrating innovative use cases in sales, service, and marketing, including insight on our partnership with Adobe and LinkedIn and how that’s changing the way companies work.
  • Mobile World Congress 2018 review
    Mobile World Congress 2018 review IBC365 | Speakers announced soon.. Mar 7 2018 3:00 pm UTC 60 mins
    As the worlds of media and telecoms continuing to converge and overlap, the strategies and concerns of fixed and mobile operators are of increasing importance to the media, entertainment and technology sector.

    With broadcasters and content owners required to deliver programmes to an ever-increasing array of platforms and devices the role of networks, carriers and operators has never been so vital. And for telcos, content can be used to boost offerings, helping to entice and retain customers.

    The IBC365 editorial team will pick through the product launches, announcements and themes of Mobile World Congress to make sense of the show for those involved in the media, entertainment and technology industry.

    Find out what was revealed and discussed at Mobile World Congress and why it is important for you by joining this IBC365 webinar.

    IBC365 Editor George Bevir will be joined by three Mobile World Congress attendees who will dissect the main talking points of the exhibition and conference.

    Among the topics for discussion are:

    - The role of content in telco operators’ strategies: Acquiring, packaging and distributing content
    - Competing with tech giants and SVOD players
    - Broadcasters' increasing need for greater network access
    - 5G: Roll out, lessons from PyeongChang and the implications for broadcasters and content owners
    - Delivering content to mobile devices
    - UHD, HDR and HFR content
    - Immersive content: 360-video, VR, AR and MR
    - E-sports: the opportunity to connect with fans
    - Artificial intelligence and machine learning

    Speakers announced soon...
  • One Thing Your Site Can Do To Defeat the Abandoned Cart Syndrome
    One Thing Your Site Can Do To Defeat the Abandoned Cart Syndrome Mike Carr, VP of eCommerce Services, Amazon Mar 7 2018 5:00 pm UTC 45 mins
    Did you know that simplifying the login experience of your site visitors can result in up to 20% increase in order size and in up to 62% fewer abandoned shopping carts? Join Mike Carr, the VP of eCommerce Services at Amazon, as he reveals how Amazon helped top digital businesses attract more Amazon shoppers to their sites and boost sales.
  • Women in Tech Leadership: Building your Brand & Becoming a Better Leader
    Women in Tech Leadership: Building your Brand & Becoming a Better Leader Jeanne Morain, Emerald de Leeuw, Jill Donahue & Andrea Short Mar 8 2018 4:00 pm UTC 60 mins
    2017 was a historic year for women and feminists around the world. With the #metoo and #knowno campaigns, gender gaps and disparities were brought to light in ways they hadn't been before.

    Now it's a new year and with it comes new challenges for women in hi-tech careers: whether it be navigating your career through these times, finding or becoming a mentor, building your personal and professional brand as a leader, dealing with office politics or maintaining work-life balance, the challenges and opportunities for women in the workplace are endless.

    Join this expert panel with moderator Jeanne Morain and panelists Emerald de Leeuw, Executive Director, EuroComply Data Protection Technology, Jill Donahue, Sr. Director of Marketing, PC Connection, and Andrea Short, Director, Supplier Marketing at Tech Data.

    They will share personal stories and experiences, tips and best practices, problems and solutions around these and other topics for women in tech leadership.
  • How to Reuse Structured Content with DITA
    How to Reuse Structured Content with DITA Gosia Radymiak Mar 8 2018 6:00 pm UTC 60 mins
    Reusing content can be beneficial, but complicated to manage without proper guidelines. You can reuse content on many levels and apply different methods, from conditional filtering on entire maps to variable phrases for single words.

    Join The Content Wrangler, and our special guest, Gosia Radymiak, Customer Success Manager at Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, attendees will learn how to 1) review reuse mechanisms available in DITA; 2) learn about reuse best practices, including content organization and localization do’s and don'ts; 3) learn how to create a reuse strategy suitable for your content; and finally, 4) to get links to useful resources about DITA and reuse, including articles and training.
  • Putting NPS to Work - 5 Ways to Get the Most Out Of Your Net Promoter Programs
    Putting NPS to Work - 5 Ways to Get the Most Out Of Your Net Promoter Programs DanLarsen, Sr. Product Manager, Henry Schein Mar 8 2018 7:00 pm UTC 60 mins
    You’ve setup your survey, you’ve segmented your customers, and you’re ready to start collecting NPS responses. Congratulations! Now what are you going to do with your score? You’re not alone if you’re not sure. NPS is becoming an increasingly popular metric, but it’s not always clear how product teams can take NPS feedback and make it actionable in their products.

    Henry Schein faced similar questions when rolling out NPS for their dental practice software. Dan Larsen, Sr. Product Manager, shares how they rolled out NPS to their customers, the lessons learned along the way, how and they built a tight feedback loop both inside and outside the company to ensure that customer input is captured, and leveraged directly to improve their product experience.
  • Enabling Content in Chatbots and AI: Part II — The Microcontent Solution
    Enabling Content in Chatbots and AI: Part II — The Microcontent Solution Steve Manning Mar 13 2018 3:00 pm UTC 60 mins
    On December 12, 2017, Steve Manning presented a discussion on how new technology will change the way we approach content. The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.

    This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    In Part II of this series, Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.