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Marketing

  • Expanding to International Markets
    Expanding to International Markets Eric Negler, Head of Strategic Partnerships at Signifyd, and Vince Lau, Product Marketing at ThreatMetrix Recorded: Aug 22 2017 35 mins
    Join this webinar to hear stories of how specific digital retailers have successfully entered new international markets and are now realizing increased sales without the downside of risky orders.
  • How to implement Talent Strategies to Ramp up Growth
    How to implement Talent Strategies to Ramp up Growth Arupa Tesolin, CEO, Velocified Recorded: Aug 22 2017 65 mins
    There are massive changes happening in talent management that require companies to implement talent acceleration strategies. These changes create a great impact on staffing and people processes, but also create risks for business capability and continuity. This webinar will give you a firm grounding in what you need to know and how your company or organization can respond to the new agile marketplace.

    Join us for this trend-setting 40-minute webinar & learn:

    - The four big problems most companies face.
    - Three tactical strategies to implement now.
    - Defining the talent acceleration challenge.
    - The value of talent acceleration: effective metrics to quantify business & people impact.
  • Poof! You're a Sales Manager..... Now What?
    Poof! You're a Sales Manager..... Now What? Deb Calvert Recorded: Aug 22 2017 46 mins
    Congratulations on your new job! But did you have any idea it would be like this? If you're like most Sales Managers, you're left to your own devices to figure it out. No training, no time to learn, and no room for error. Maybe we can help. Join Deb Calvert and find out how you can be successful as a Sales Manager, even beyond making the numbers.
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Recorded: Aug 22 2017 62 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Recorded: Aug 22 2017 46 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Omnichannel Marketing Excellence: It Starts With Email
    Omnichannel Marketing Excellence: It Starts With Email Andy Culligan, Head of Demand Generation, Emarsys Recorded: Aug 22 2017 46 mins
    The ultimate goal of marketing is to provide the consumer with a personalized experience across numerous channels and devices, at scale.

    The first step to achieving omnichannel excellence starts with an often-underestimated channel, email. Why start here? The answer is simple; the consumer is constantly changing channels and devices, but not email address. In essence, an email address is the consumers’ digital ID. This is the first part of key data that the marketer needs to start the omnichannel journey.

    In this presentation, we will focus on how to start your journey with the #1 digital channel for ROI, email.
  • Challenges in Building Connected Communities
    Challenges in Building Connected Communities Kate Garman, Jascha Franklin-Hodge, Peter Marx, Limor Schafman Recorded: Aug 21 2017 76 mins
    Creating a seamless connected environment that supports smart community citizen services, streamlines operations, supports economic development is already a challenge for community officials. There are many different needs and directions to begin the conversion to an “intelligent” environment. Communities are also planning and building not just for current needs, but also for future connectivity infrastructure that will be used by autonomous vehicles, smart buildings, connected homes, AR/VR, eRetail, eHealthcare, smartgrid and more.

    This webcast will discuss such questions as:
    > What issues are city officials prioritizing for resolution through smart community applications?
    > How are communities planning for and deploying small cell infrastructure?
    > Which departments are involved in communications infrastructure?
    > How can suppliers navigate the multiple departments involved in decision making?
    > What business models are cities negotiating with their technology product partners?
    > What are some of the lessons learned from cities that you can translate into your own business offering?

    Speakers:
    Jascha Franklin-Hodge, CIO, Boston, MA
    Kate Garman,Smart City Coordinator, Seattle, WA
    Peter Marx, former CTO, City of Los Angeles, currently in the position of VP, GE Digital
  • Your Ultimate Guide to Black Friday Email Inspiration
    Your Ultimate Guide to Black Friday Email Inspiration Movable Ink + Iterable Recorded: Aug 17 2017 42 mins
    Your Ultimate Guide to Black Friday Email Inspiration

    Movable Ink and Iterable are teaming up to bring you proven email marketing tactics for your upcoming Black Friday, Cyber Monday, and Cyber Week campaigns. We’ll look at holiday email reports to help you identify the biggest tips and trends for the 2017 holiday season, including:

    - Behavioral campaigns that deliver 1:1 experiences
    - Time-targeted emails to drive customers to act fast
    - Hyper-personalized content that boosts engagement across email and mobile
  • Great Customer Data: The Foundation to Successful Customer Engagement
    Great Customer Data: The Foundation to Successful Customer Engagement Salema Rice, Chief Data Officer, Allegis Group & Donal Dunne, Sr. Product Marketing Manager, Informatica Recorded: Aug 17 2017 19 mins
    Trusted customer data is the difference maker between happy customers and getting blasted on social media. By using our contact data verification tools, you can quickly clean your customer contact data so that it can be relied upon for success. Whether the end goal is improved customer relationships or another data-driven digital transformation objective, clean contact data enables you to engage with your customers more effectively.

    During this webinar, you’ll hear from Salema Rice, Chief Data Officer of Allegis Group, on how great customer data has improved her customers' experience. You’ll discover the positive effects right from a CDO and learn about how you can get started in creating better customer outcomes.
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Recorded: Aug 17 2017 62 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • Executing a LinkedIn Business Development Strategy
    Executing a LinkedIn Business Development Strategy Steven Rosen Recorded: Aug 17 2017 49 mins
    Many sales leaders struggle to get their salespeople to successfully use LinkedIn to grow their business. LinkedIn Expert Brynne Tillman and Sales Execution Expert Steven Rosen will share their formulas for success.
     This webinar will cover two perspectives to a Crush your sales numbers using LinkedIn;
    1.       The practical and tactical activities to leveraging LinkedIn and
    2.       3 Steps to effectively execute your LinkedIn strategy
  • Demonstrate Your Business Value With D&B Credit Monitor
    Demonstrate Your Business Value With D&B Credit Monitor Dun & Bradstreet Recorded: Aug 16 2017 3 mins
    With a complete view of your company’s strength, D&B Credit Monitor allows you to demonstrate your business value so you can stay ahead of your competition, and help ensure that you’re in the best position to win new business.
  • How to Improve Sales Productivity and Effectiveness
    How to Improve Sales Productivity and Effectiveness Bob Kelly, Chairmen – Sales Management Association and Kevin Mannion, GM North America (Datahug) – CallidusCloud Recorded: Aug 10 2017 58 mins
    Salesperson activity is an important indicator of organizational productivity and effectiveness, but presents significant data collection challenges. Join us during this first look webinar as we investigate how sales organizations account for salesperson activity, and the nature of the insights they gain through such efforts.
    Topics addressed include the nature and quality of salesperson activity tracking, the methods utilized to collect information, the types of activities considered most important to track, and the various ways management applies activity data.
  • 5G and the broadcast revolution
    5G and the broadcast revolution IBC365 | EBU | EdgeConneX | Accenture Recorded: Aug 10 2017 63 mins
    Will 5G herald a complete shake up of the broadcast and media industry?

    Watch now on demand to explore the implications and potential of 5G from a user and supplier perspective and gain technical and business takeaways for your 5G strategy.

    Speakers:
    Darko Ratkaj, Senior Project Manager for Technology & Innovation, EBU
    Phill Lawson-Shanks, Chief Architect & Vice President of Innovation, EdgeConneX
    Gianluca Noya, Managing Director Network Mobile Services, Accenture
  • Break Up (with) Your Content: Preparing Structured Content for a Future of Bots
    Break Up (with) Your Content: Preparing Structured Content for a Future of Bots Doug Kim, Content Strategist, Microsoft Office Recorded: Aug 9 2017 60 mins
    Everybody’s talking about bots, but even if you don’t have one yet, how do you get your content ready for a future full of bots? And what about the next thing after that, and after that? The key is writing and structuring content in a clean, simple, granular way.

    Join me, Scott Abel, The Content Wrangler, and former journalist—and Microsoft Office content strategist—Doug Kim, for a free, one-hour webinar designed to help you understand the need for structured content in our fast-changing technology-powered world. Doug will discuss why structured content is needed for much more than multi-channel publishing 

Attend this session to learn how to lay the foundation for future by restructuring your content, why it’s critical to match single intents to single answers, and why we need to reuse content in bots, instant answers, and other advanced content forms.

    Doug willl give pointers on how to:

    1) Lay the foundation for future by restructuring your content
    2) Match single intents to single answers
    3) Reuse content in bots, Instant Answers and other advanced content forms
    4) Learn how clean, simple content benefits accessibility and inclusivity

    About the presenter

    Doug Kim spent his formative years in journalism, where he eventually became Arts and Entertainment editor of The Seattle Times. He’s been at Microsoft for eight years, where, amongst other things, he’s led efforts to revamp the voice and tone of content and UI text in the Microsoft Office suite and improve video and multimedia content. More recently, he drove the content strategy for the Bing-based content form known as Instant Answers for Windows 10. While continuing to nurture Instant Answers, he leads a team focused on accessibility, Inclusive Design and Microsoft’s experimental new Virtual Support Agent.  So yes, he went from editing Britney Spears reviews and restaurant coverage to technical content, but in his mind it all makes sense.
     
  • Building Chatbots with Intelligent Content
    Building Chatbots with Intelligent Content Cruce Saunders, [A] Recorded: Aug 9 2017 62 mins
    Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?

    The good news is that with some engineering, chatbots can employ and extend existing content repositories.  Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants.  The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.

    Join me, Scott Abel, The Content Wrangler, with intelligent content expert, Cruce Saunders, founder and principal at [A] (simplea.com) and author of Content Engineering for a Multi-Channel World, as he discusses chatbots as a new content distribution channel that we can’t afford to ignore. Cruce will cover basic chatbot content requirements, components and construction. And, he’ll discuss how to future-proof content with a content model, making it chatbot-ready.

    Attendees will learn:
    * Practical steps to integrating chatbot content elements into your existing content types
    * The various types of chatbots available today and the value they serve as an engagement tool and content channel
    * How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
    * The high-level first steps to building a chatbot-enabled content model 
  • Mini Series: Excel Connect - Running and Refreshing Reports
    Mini Series: Excel Connect - Running and Refreshing Reports Rafael Torres, Katie Fair Recorded: Aug 9 2017 18 mins
    Our weekly mini-series webinars will each focus on a feature or functionality contained within our solutions. For a full list of upcoming webinars, or to see prior webinars, please visit http://www.splashbi.com/webinars

    Microsoft Excel is critical to day to day reporting. It is where most of the analysis and research starts and ends, and the format most people output their reports to. With Excel Connect, you can run your reports directly in Excel with an Add-in and then refresh your reports as often as you need!

    Join Rafael Torres, our Director of Financial Reporting, as we demonstrate the time savings and easy of use of our Excel Connect solution for your reporting!
  • Understanding Agentive Technology
    Understanding Agentive Technology Christopher Noessel, IBM Recorded: Aug 9 2017 62 mins
    Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook

    Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.

    About the presenter

    Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
  • The Fifth Element: How Structured Content Makes Chatbots Helpful
    The Fifth Element: How Structured Content Makes Chatbots Helpful Alex Masycheff, CEO of Intuillion Recorded: Aug 9 2017 61 mins
    Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.

    Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
  • How to Deliver a Standout Customer Experience
    How to Deliver a Standout Customer Experience Kathleen Kimple (FitForCommerce), Mara Seigerman (FitForCommerce), Thadd Tucker (Pet Supplies Plus), Nate Barad (Sitecore) Recorded: Aug 8 2017 64 mins
    Truly succeeding at enabling a standout customer experience depends on your ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints. But how to get started? Join FitForCommerce experts and a leading retailer’s e-commerce director in this webinar.

    You will learn:
    • How to adopt a customer-centric mindset
    • How to make product specifications relevant
    • How to serve up a digital experience that’s seamless and consistent across channels
    • How to personalize your customers' experience with content and commerce based on their past and current interactions
  • How Better Measurement of User Outcomes Drives Quality
    How Better Measurement of User Outcomes Drives Quality James Urquhart, SOASTA SVP Performance Analytics Recorded: Aug 3 2017 43 mins
    In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.
  • High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway
    High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway Dan Cummins, Senior Analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing with Symantec Recorded: Aug 2 2017 50 mins
    As cloud continues to erase the network perimeter, it’s more important than ever to align IT infrastructure to track more closely to the businesses it serves.

    As a result, gateway technology choices and investments need to fit the cloud model and fit in terms of security use case, value, and real-world business requirements.

    Join Dan Cummins, analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing at Symantec, for an informative webinar on August 2 to hear a discussion of network security today.

    Agenda:

    - Discussion on the increased dependence on HTTP and HTTPS

    - The limitations of Firewalls in the web and cloud world

    The increasing critical need for web gateways, both on premise and in the cloud, for achieving:

    - Access governance for users and devices

    - Verifiable protection against advanced attack methods

    - Agile risk management and measurable return on investment.

    Important opportunities are at hand right now to integrate network and cloud-based approaches to achieve coordinated and robust anti-malware, privacy, policy and connectivity capabilities, while continuing on a path to flexible, software-defined infrastructure.

    Register Today
  • Webinar: Product Content Drives Brand Loyalty
    Webinar: Product Content Drives Brand Loyalty Featuring Guest Speaker George Lawrie, Vice President, Principal Analyst, Forrester Research Recorded: Aug 2 2017 39 mins
    Retailers and brands today face more challenges than ever before in terms of collecting, normalizing, editing and syndicating consistent product content across channels and partners. The penalties for inaccurate or inconsistent content are severe.

    The webinar will discuss best practices for using connectors to deliver product content consistency across a network of partners and to drive customer satisfaction and long term profitability. We will examine some of the challenges of synchronizing content with partners and at the connectors from GS1 to product data feeds that help ensure a consistent rich experience for customers across channels.
  • Mini-Series: Reporting 101 from SplashBI
    Mini-Series: Reporting 101 from SplashBI Rafael Torres, Director of Finance Reporting Recorded: Aug 2 2017 23 mins
    For most users, running reports and pulling data isn't an enjoyable process, and usually causes more stress than it alleviates. Whether it is because data is in multiple places, or your application just doesn't have great reporting, we understand the pain. With SplashBI, running reports is easy to do, and exporting the data can be done in the format you need (HTML, Excel, CSV, and PDF to name a few). In this webinar, we will show you how simple it can be, no matter what application you use!

    Join Rafael Torres, our Director of Financial Reporting and learn how you can make your users learn to love their data!
  • How to Identify, Disrupt and Dismantle Unauthorized Product Distribution
    How to Identify, Disrupt and Dismantle Unauthorized Product Distribution Josh Hopping, Investigative Research Specialist; Annie Wood, Client Service Manager Recorded: Aug 1 2017 50 mins
    As widespread unauthorized product distribution reaches a new level of complexity, brand owners are finding themselves mired in a “whack-a-mole” battle against fraudsters. Unauthorized sellers are adept at setting up new sites and marketplace listings almost as quickly as they are taken down. Meanwhile, their multi-level marketing networks allow them to hide behind layers of anonymity.

    Please join MarkMonitor brand protection experts Josh Hopping and Annie Wood as they discuss how to generate actionable intelligence and leverage investigative tactics to disrupt and dismantle infringing online networks at their source.

    During this webinar, you’ll learn how to:

    -Identify interconnected networks of infringing activity and shut them down
    -Use test purchases and investigations to support legal action
    -Connect the dots between online infringement and physical enforcement
  • Modern Email Marketing - Relatively Simple Algorithms for the Future
    Modern Email Marketing - Relatively Simple Algorithms for the Future Maurice Flynn, Marketing Director, Altaire Aug 23 2017 9:00 am UTC 45 mins
    Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
    companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.

    Join this webinar to learn more about Maurice's formula:

    STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
    - Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
    /Bayes/DeepNN /Other

    STAGE 2. WHY 2a - Predict Value: eg CLTV 2b - By Micro Segments 2c -
    Contextural 2d - Compliant

    STAGE 3. HOW 3a - Content Library 3b - Content Render & Cache 3c -
    Probabilistic ID 3d - Programmatic Real Time

    STAGE 4. OPTIMISE 4a - Control Test 4b - Battle of Algo’s Scoring 4c -
    More Data Sources 4d - Algo Weights
  • How to Use Agile to Drive Marketing Campaigns
    How to Use Agile to Drive Marketing Campaigns Aniel Bhaga, Head of Growth, Ungapped Aug 23 2017 10:00 am UTC 45 mins
    Agile Marketing is a hot topic right now, but not everyone is doing it right. Changing the copy or content during your campaign does not make you agile.

    To be agile, there is a methodology to follow, which allows your marketing campaigns to shift and change faster and easier.

    In this webinar, Aniel Bhaga, Head of Growth at Ungapped, will show you how to use the Agile methods to drive your marketing campaigns to a higher level.
  • Moving towards XaaS: Could the Public versus Private Cloud debate be over?
    Moving towards XaaS: Could the Public versus Private Cloud debate be over? Rory Duncan, Research Director at 451 Research; Dan Havens, SVP, WorldWide Sales at Ormuco Aug 23 2017 1:00 pm UTC 60 mins
    The cloud promises to enable organisations to be more flexible, agile and responsive to the needs of their business and the demands of customer and partners. As physical infrastructure has become invisible to end-users, the role of service providers and channel partners has changed. Faced with public and private options, many firms are taking a XaaS approach, embracing the best of both private and public worlds - implementing hybrid architectures to deliver on-demand access to compute resources, capacity, and services, while also providing greater levels of control, security, and visibility of data and applications. In this webinar, Rory Duncan, Research Director with 451 Research will outline the opportunities for Service Providers and channel partners delivering cloud services, examining topics such as support, managed services, data protection and data sovereignty for facilitating cloud consumption.
  • Using Predictive Analytics to Empower Customer Experience
    Using Predictive Analytics to Empower Customer Experience Patrick Rice, CEO, Lumidatum Aug 23 2017 3:00 pm UTC 45 mins
    Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.

    In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:

    - Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
    - We have the data, now what? AI & the Future of Customer Experience
    - How to use Predictive Analytics to find the right customer on the right channel
    - 3 ways to drive ROI for your business by applying AI to improve the Customer Experience

    Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
  • 5 Ways to Increase Your Open Rates by 50% or More
    5 Ways to Increase Your Open Rates by 50% or More Roy Weissman, Vice President of Sales for SendPulse.com Aug 23 2017 3:00 pm UTC 45 mins
    One company increased their revenues from email by over 300% and another company doubled their open rates by doing just one key thing.

    At SendPulse we researched over 100 websites and periodicals to find 5 case studies that demonstrated significant accomplishments in increasing open rates to include in our presentation, 5 Ways to Increase Your Open Rates by 50% or More.

    In this presentation we will be presenting these 5 case studies in a live online webinar. We will also be answering all your questions to help you maximize your results in your email campaigns.

    We invite you to attend and learn first-hand how they did it.
  • Is Email The Junk Mail of Tomorrow? Not if We Can Help It!
    Is Email The Junk Mail of Tomorrow? Not if We Can Help It! Liz Miller - CMO Council, Julie Gibbs - Gigamon, Tommy Lamb - Teleflora Aug 23 2017 5:00 pm UTC 75 mins
    At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.

    According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.

    Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.

    The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?

    Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.
  • 5 Ways to Improve Your Agile/DevOps Automation Strategy
    5 Ways to Improve Your Agile/DevOps Automation Strategy Joshua Eastman, Test Automation Architect Aug 23 2017 5:00 pm UTC 60 mins
    Test automation has become a must, especially in agile and DevOps projects with their goals of continuous integration and fast deployment. QA teams face many challenges today with testing including emerging technologies, digital maturity, and fast-paced delivery expectations.

    In this session, attendees will learn about:
    1.Key challenges in today’s testing landscape that impact automation testing
    2.Ways to set expectations for automation that accelerate buy-in and support
    3.Considerations for prioritizing types of testing and technologies for automation
    4.Understanding who should be included in planning for automation
  • 3 Big Data Challenges Your AI Project Will Face
    3 Big Data Challenges Your AI Project Will Face Kiyoto Tamura, VP of Marketing, Treasure Data Aug 23 2017 6:00 pm UTC 45 mins
    If you are working on an AI project, drop it. Chances are good that you don’t have AI problems (yet) but instead have data challenges. In this webinar, we will share what we learned from running a large data platform ingesting 2 million data points/sec and running 7 million queries for hundreds of enterprises. We will focus on the problems that you can tackle on Monday so that you are best positioned for next year and beyond.

    About the presenter:

    Kiyoto is VP of Marketing at Treasure Data. Previously, he was a Software Engineer at TrialPay and Trader at DRW Trading. He is a self-proclaimed hacker at heart: “creativity and do-ocracy over passivity and bureaucracy any day.”
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • Cut Through The Noise: Compelling Emails & Proposals that Beat the Competition
    Cut Through The Noise: Compelling Emails & Proposals that Beat the Competition Dan Levinschi, Head of Marketing, PandaDoc | Joel Stevenson, SVP of Sales & Marketing, Yesware Aug 24 2017 4:00 pm UTC 60 mins
    A sales reps’ daily responsibility is to cut through the noise of the competition to gain their prospect’s attention. But this is nearly impossible these days when the prospect’s inbox is flooded with more messages to respond to than there are hours in the day.

    Join this discussion where we talk about the cold email and proposal tips you need to make sure your message jumps straight to the top with a killer subject line and the content you need to include in your proposal to increase your sales success.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks James Peng, Head of Mobile and Social Acquisition, Match Group Aug 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Adjust
  • Industrie 4.0 – Prozesse beim Einsatz von Machine Learning Algorithmen
    Industrie 4.0 – Prozesse beim Einsatz von Machine Learning Algorithmen Ulrich Hatzinger, Senior Technical Lead, TIBCO Software Aug 29 2017 9:00 am UTC 60 mins
    Die vierte industrielle Revolution – Industrie 4.0 – ist in vollem Gange. Mensch und Maschine werden durch Sensoren und Software vernetzt, sodass ein sich selbst versorgendes, autarkes System entsteht. Geschäftsmodelle verändern sich und es entstehen neue Umsatzmöglichkeiten. Der Einsatz von Machine Learning Algorithmen bedarf neuer Prozesse in Entwicklung und Test. Wo stehen Sie in Industrie 4.0?

    Erfahren Sie mehr zu Machine Learning Algorithmen im praktischen Einsatz aus verschiedenen Branchen sowie mehr Details zu den Prozessen und Aufgaben innerhalb des Produktlebenszyklus (Model Management) in unserem Webinar.
  • Back to Sales School
    Back to Sales School Debbie Mrazek Aug 29 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • How to Advance The Sale With 95% Certainty
    How to Advance The Sale With 95% Certainty James Muir Aug 29 2017 8:00 pm UTC 45 mins
    Discover a method to closing that advances the sale with 95% certainty, is zero pressure and involves just two questions. In this session, you will learn the exact technique for advancing the sale while making clients feel more educated, in control, and causes them to see you as a facilitator and consultant.
  • How to Make Great Video Software Demonstrations
    How to Make Great Video Software Demonstrations Dave McCollom and Troy Stein Aug 30 2017 3:00 pm UTC 60 mins
    How can you quickly and easily show what your software can offer customers, without having to spend hours doing individual demos or filling your calendar with webinars? Video is a great solution and you don’t have to be a pro to create a great demo.

    Join me, Scott Abel, The Content Wrangler, and my special guests Dave McCollom, Camtasia Customer Insights Manager for TechSmith, and Troy Stein, Camtasia General Manager for TechSmith, for this free, one-hour webinar. Dave and Troy will share the lessons they have learned from 20 years of making software demonstrations, the basics of product demo videos, some tips and tricks to get you started, and some pitfalls to avoid.

    Attendees will also gain a better understanding of what a demo video is, hear about best practices for good demo videos, and learn how to get started making your own demo videos, including how to make your demo videos stand out, and tips to keep in mind for your various audiences and distribution channels (including YouTube).
  • 4 Smart Ways to Find and Win New Clients
    4 Smart Ways to Find and Win New Clients Alen Mayer Aug 30 2017 5:00 pm UTC 45 mins
    Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?

    This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.

    Here's what you will discover:
    1.FIND: How to find new clients who are in the market today
    2.ENGAGE: How to connect with them instantly and engage into a dialogue
    3.WIN: How to remove any resistance and win new clients
    4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
  • Intelligent assistants vs. chatbots: Which is best for your biz?
    Intelligent assistants vs. chatbots: Which is best for your biz? Amir Shevat, Director of Developer Relations, Slack Aug 30 2017 5:00 pm UTC 60 mins
    AI is changing everything — and you know you have to get on the bandwagon. But you may not be as clear about the differences between chatbots and intelligent assistants. What do customers actually expect from one or the other? And are they a passing customer engagement fad, or does this trend have legs?

    Our latest interactive VB Live event brings together a panel of developers who have long-term, hands-on experience in chatbot and intelligent assistant tools. They’ll discuss everything from the platforms they use, the metrics they keep tabs on, the data they collect, and all the other wisdom they’ve gathered on the ground, deep in chatbot and AI territory.

    Register now to find out which solution fits your own digital customer engagement plan, how to plan a strategy, and how to get in on the game now.

    In this webinar, you'll:
    Understand the messaging platforms of the future
    Learn which platforms people are using — and why
    Measure the success of your chatbot through best-practice KPIs
    Create personalized interaction between your organization and your customers

    Speakers:
    * Amir Shevat, Director of Developer Relations, Slack
    * Darrius Jones, AVP, USAA Lab
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Have Your Cake and Eat It Too With R, Python + SAS®
    Have Your Cake and Eat It Too With R, Python + SAS® Wendy McHenry, SAS; Rachel Hawley, SAS; Jesse Luebbert, SAS Aug 30 2017 6:00 pm UTC 60 mins
    R and Python are used by many data scientists, often bringing together teams with varied backgrounds and experiences to solve complex problems in new ways. But R and Python often lack the scalability, governance and support needed for enterprise analytics deployment. In this webinar, you'll see a demo on how SAS integrates with R and Python to increase productivity, value, maturity, and scalability of your data science efforts. Key takeaways:

    • How to use R and Python with SAS while meeting statistical analysis requirements within your organization and with external regulatory agencies.
    • How SAS offers the scalability, governance and support organizations require for production and operational analytics.
    • When and how SAS is used with R and Python.
  • Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia
    Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia Kevin Siegel, IconLogic Aug 30 2017 7:00 pm UTC 60 mins
    Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster.
     
    Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic, for this free webinar. During this high-energy, hands-on session, you will learn how to create and share micro-eLearning demos using Camtasia 9.
     
    If you have Camtasia on your computer, you will be able to follow-along with Kevin and create a software demonstration using the Camtasia Recorder. The free trial version, available at https://www.techsmith.com/download/camtasia, will work great for this session.
     
    Follow along with Kevin and take your recorded video into the Camtasia Editor and add content such as title pages, callouts, and animations. Lastly, you can share your eLearning masterpiece so it can be accessed by the widest possible audience. And you'll do it all live, and in less than an hour.
     
    Note: Participation in this event is encouraged, but not required. If you prefer to simply sit back and watch, it would be best to attend this webinar using a device with a reasonably-sized screen (such as a tablet, laptop, or desktop computer). If you would like to follow-along, you'll just need Camtasia on your computer using either the licensed or trial version. Kevin will be using the PC version of Camtasia. Because the Mac version of Camtasia is different, it is recommended that hands-on attendees use the PC version of Camtasia if possible.
     
    Takeaways:
     
    1) Best practices for recording short demonstrations using the Camtasia Recorder
    2) How to quickly produce micro-eLearning in the Camtasia Editor
    3) How to quickly share/publish content for the widest possible audience.
     
    Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Articulate Storyline, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.
  • What No One Tells You About SEO
    What No One Tells You About SEO Ed James CEO & Tom Skinner Managing Director Sep 5 2017 10:00 am UTC 60 mins
    Tune in to hear our Founders Ed James and Tom Skinner discuss the challenges facing the UK Digital Marketing Landscape.
  • Putting your Customer Data to Work with Predictive Analytics
    Putting your Customer Data to Work with Predictive Analytics Mark Jameson, Chief Operating Officer at BlueVenn Sep 5 2017 2:00 pm UTC 45 mins
    Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.

    This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
  • This Will Change Your Approach to Sales Enablement: Defining Sales Enablement
    This Will Change Your Approach to Sales Enablement: Defining Sales Enablement Elinor Stutz, Mike Kunkle, Nancy Nardin, Moderator: Alice Heiman Sep 5 2017 3:00 pm UTC 45 mins
    Sales enablement is providing the sales organization with what they need to sell more effectively. How is your organization doing that and what do you need to know about the future of sales enablement? Alice Heiman will lead a lively panel discussion on this topic. Please join her, Elinor Stutz, Inspirational Speaker and Educational Trainer at Smooth Sale, Nancy Nardin, Founder of Smart Selling Tools, and Mike Kunkle, VP Sales Transformation Services at Fast Lane as they define sales enablement and discuss its future.
  • Simple Steps to Transform Your Sales Process
    Simple Steps to Transform Your Sales Process Mary Ford, Sales Strategy & Operations, SecureWorks; Kevin Raybon, VP Global Operations, Thomson Reuters Sep 5 2017 5:00 pm UTC 60 mins
    Productive sales forces make sales process improvement a core competency. Most do so without comprehensively reengineering their sales process. Instead, they find incremental improvement opportunities, test new approaches, and frequently assess results. Over time, these changes accrue as substantial benefits, and include:

    Increased selling time
    - Higher quality sales outcomes
    - Faster execution

    In this webinar, we examine a series of these ideas, presented by a practitioner panel. Topics discussed include how to identify improvement opportunities, approaches for testing and evaluating new tools, and other practices focused on improving sales process.
  • Three Keys to Performance Excellence — for teams and individuals
    Three Keys to Performance Excellence — for teams and individuals Tim Hurson Sep 5 2017 5:00 pm UTC 45 mins
    A straightforward, research validated structure to enhance performance at any level. This program presents three easily implementable strategies to: set better goals, leverage the science of performance-based skill development, and monitor and course correct any plan of action to achieve maximum productivity.
    Designed to give leaders, managers and individuals the tools they need to improve performance—in themselves, their colleagues, and their teams.