Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.
McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.
In this webinar you’ll:
* Learn how cognitive technologies scale across mobile devices (including cars)
* Evaluate the value of a machine learning product to your organization
* Tailor your data structure to optimize for future machine learning initiatives
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
By 2020 customer experience will overtake price & product as the key brand differentiator according to the Walker 2020 Customers Report. Your focus on demonstrating value NOT selling features is how deals get closed. Learn strategies for getting buyers at hello and delivering a great sales experience at every step in the buying process.
Why do the majority of salespeople struggle to have conversations with buyers that build trust and add value? Learn what science has found are the hidden, but most common, mindsets and beliefs that the majority of salespeople struggle with and discover how they impact sales performance and growth.
This series of workshops are specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 2 will include 15 minute Tech Talks featuring:
Fujio Turner, Architect, Couchbase
Jacob Pellock, Sr Director Software Engineering, LexisNexis Risk Solutions
Roger Dev, Sr Architect, LexisNexis Risk Solutions
Richard Taylor, Chief Trainer, HPCC Systems.
Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. The imminent enforcement of the 4AMLD and the publication of the 5AMLD will nothing but add pressure on the financial services industry.
To keep a competitive edge and still be compliant with the latest Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations, banks, prepaid card operators, digital currency processors, exchanges, and wallets are being compelled to embrace the digitalisation of traditionally cumbersome processes such as customer due diligence and ongoing authentication.
Aiming to simplify KYC in this ever-changing regulatory environment, and optimizing the digital channels for further security and convenience, financial institutions need to successfully achieve this change within their policies, procedures, business models, and technology infrastructures.
During this webinar, our panel of experts will provide answers to the following questions:
•Are the technologies to underpin digital identity verification reliable and robust enough for financial institutions to rely on them?
•Are customers prepared to go down the digital route?
•Can financial institutions strike the right balance between rock-solid compliance, and smooth, easy, digital customer experience?
•How are financial institutions coping with the challenges posed by the latest regulatory updates?
Join us for this panel discussion with our expert speakers:
Don Thibeau, Chairman & President, The Open Identity Exchange (OIX)
Fintan Byrne, Head of Risk & Chief Compliance Officer, CurrencyFair
Sarah Clarke, General Manager - Identity, Mitek
David Rennie, Identity Assurance Programme, UK Cabinet Office
‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.
As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.
In this webinar you will learn about the following:
1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
2. Why businesses have lost sight of their true purpose and are failing their customers and employees
3. Why business strategy is a balance of what the business wants AND what the customer wants
4. How to create a clear customer focused strategy
5. The importance of measuring the success of your strategy through the Customer Journey
Hear Ben Conwell; our eCommerce Fulfillment Practice Group Expert (and former Amazon N. American Operations Real Estate Director) and Garrick Brown; our Head of Retail Research for the Americas, explore the impact of the holiday shopping season and eCommerce, and relevant trends and data points affecting what’s in store for supply chain and brick-and-mortar retail in 2017.
In this webinar, Ago Cluytens will take a deeper dive into the six core competencies that are required for Strategic Account Management success. Based on in-depth, current research around what high-performers do differently, Ago will give a detailed breakdown of how your organization – and you – can increase account penetration, protect your most valuable account from competitors, and generate substantially more revenue.
n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.
This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.
We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?
We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
Les newsletters sont parmi les types d’email les plus courant, mais aussi les plus difficiles à réaliser pour être pertinent. Faits correctement, les newsletters sont une manière très efficace de consolider l’engagement, de fidéliser le client, et de générer du trafic vers votre site Web. En utilisant des outils d'automation et de contenu contextuel vous rendrez vos messages systématiquement pertinents. Dans cet eBook, vous trouverez tout ce dont vous avez besoin pour construire une newsletter que vos abonnés vont non seulement ouvrir, mais évaluer comme ressource fiable. Vous aurez des conseils et des ressources qui vous orienterons grace aux best practices, aux conseil de ciblages, au contenu contextualisé pour obtenir l’interaction et renforcer la fidélité de votre client, Vous trouverez tout cela ici.
Sales are always looking for additional channels in which they can increase the number of opportunities in their pipeline. But often, they don't even consider the help of their customer success teams.
Join us for a webinar with Zendesk and our very own Jeremy Malander, Director of Customer Success, to hear the mistakes he learned early in his career so that you can better help your customer success team to fill sales' pipeline and also increase upsells.
Whether you’re working from email, collaborating on an agreement, or storing documents on a team site, DocuSign add-ins will help you work directly from your favorite Microsoft® Office apps.
View the on-demand webinar co-hosted by Microsoft and DocuSign to see the add-ins in action and discover how you can get more out of Office 365™.
Sign up and learn how to:
- Boost productivity: Easily go from document editing to eSignature with DocuSign for Microsoft Word
- Save time: Sign and return an email attachment without ever leaving your Outlook inbox
- Gain visibility: Send documents for approval from your SharePoint Online library and also track each step of the workflow
With today’s sophisticated and well-informed buyers, the “standard” value proposition just doesn’t cut it anymore. That, coupled with increasing competition, makes communicating the uniqueness of your offer and what truly differentiates you from all the other available alternatives very challenging. Learn how to create a buyer-focused message that SELLS.
No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.
In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:
•Developing an SEO strategy
•SEO success: Two customers case studies
•A look under the hood; Google’s algorithm is getting smarter and smarter
•It’s a mobile world: AMP and the importance of mobile-friendly websites
•Outrank your competition with these easy-to-implement SEO strategies
Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.
But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it.
Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA.
Kirsty Dawe of MarketMakers and Really B2B will reveal:
• How to ramp up the conversion rates from your lead scoring programme
• How to combine social, email, content and telemarketing to see the best results
• How best to support marketing automation with each channel
• How to elevate a marketing qualified lead to a truly hot sales qualified lead with telemarketing
I have been repeatedly asked to provide sales managers with case studies on how to coach difficult sales reps. All sales managers have had to find ways to coach difficult reps that. In this webinar, there will 5 case studies of difficult sales people. The master class will be interactive with participants’ feedback and possible coaching solution.
It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?
Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.
In this webinar, you'll learn to:
* Customize your monetization strategy so that it's scalable
* Unlock the revenue potential of lower spending users
* Attract higher-spend users
* Negotiate monetization strategies without alienating current users
* Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
* Eric Shashoua, CEO, Kiwi for Gmail
* Stewart Rogers, Director of Technology, VentureBeat
* Wendy Schuchart, Analyst, VentureBeat
Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.
In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
- Abandoned Cart Series
- Welcome Series
- Loyalty Program
We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.
Newsletter sind die am weitesten verbreiteten Marketing Emails, aber sehr schwierig richtig umzusetzen. Gute Newsletter sind der effektivste Weg, Leads zu pflegen, die Kundenloyalität zu steigern und Traffic auf Ihre Webseite zu treiben. Indem Sie Tools wie Automation oder kontext-relevantes Messaging nutzen, können Sie ihren Durchschnitts-Newsletter in ein mächtiges Marketing Tool umwandeln.
In diesem eBook finden Sie alles was Sie benötigen um einen Newsletter zu bauen, den Ihre Empfänger nicht nur öffnen, sondern auch als eine wertvolle, zuverlässige Quelle ansehen. Des Weiteren wird aufgezeigt, wie Sie Nutzer zum Handeln bringen, sowie Kundenloyalität stärken. Angefangen von ‚wie startet man’ und diversen Best Practices, hin zu ‚mit welchen Inhalten spricht man Kunden gezielt und in deren Kontext an’.
Disciplined, focused execution of talent development, process, systems, and methodology are the key to Sales Readiness and improving sales productivity. In this presentation, Sales Expert Mike Kunkle will share how to create and align an Effective Selling System and an Effective Learning System to achieve breakthrough sales results.
In times of change and increased competition, HOW you sell is becoming your primary differentiator. Learn how to build a sales process that makes it easy to execute your b2b sales strategy, by driving the behaviors needed to consistently achieve your targets.
‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.
Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.
In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
In the world of marketing, these principles have been applied through the application of a marketing supply chain, effectively connecting customer and company demand for marketing materials (typically marketing consumables like printed content, promotional items, etc.) into a transparent, technology-powered network of suppliers and users to streamline processes and optimize budgets and utilization. Just as with manufacturing supply chain management, marketing supply chain optimization has led marketing leaders to realize great customer satisfaction and profitability, particularly through significant savings and the reduction in material obsolescence.
So now, savvy CMOs are turning to the customer and asking whether these same principles of supply chain dynamics can be applied to a process that actually reaches, engages and connects with customers. The answer is surely yes…but before we take that leap, the same rigor and advancement used to establish a marketing supply chain must be paid to content itself. Now is the time to realize the state of the content supply chain.
According to the Content Marketing Institute, 32 percent of a B2C organization’s budget and 28 percent of a B2B organization’s budget is spent on content. In a recent CMO Council study on the impact of the connected omni-channel experience, 60 percent of marketers admitted that the new connected customer has necessitated a shift in content strategies and a call for the rapid development of new content in new formats and sizes. Yet despite the clear budget priority content has taken—as well as the clear call to rapidly advance our content development and management skills to meet the demands of our customers—why is content still developed in campaign and functional team silos, often lacking effective paths for cross-functional collaboration and distribution? Are we giving content the respect and attention it deserves?
If you were honest with yourself, could you say that your sales aids, value propositions, sales and forecasting processes are designed from a customer point of view, or are your tools company-centric? Join Janice Mars, Principal and Founder of SalesLatitude and Lisa Dennis, President of Knowledgence Associates for a fun and action-packed 45 minutes on not only how to see things through your customer’s lens, but also how to build it into your sales toolkit.
Lisa Magnuson President of TopLine Sales to moderate
Thousands of people are on LinkedIn and not taking advantage of its full power. Find out how to make your connections count and get the leads flowing. Discover the 5 Secrets That Will Change Your Approach to LinkedIn Networking forever.
Salespeople will be amazed at how they can build relationships and generate leads.
Sales leaders will gain ideas to help their salespeople prospect.
Join 451 Research to learn how account-based marketing (ABM) is taking on new prominence in the marketing technology stack. In this webinar we’ll examine how ABM has developed into a key methodology for aligning marketing and sales teams in B2B environments. Critical to its evolution have been advances in data science and machine learning, which allow marketers to find and target leads more accurately and with better relevance. Vendors across the martech landscape are developing features that augment ABM practices; in this discussion we will talk about the practicalities of fitting ABM into existing marketing automation frameworks, and how vendors can differentiate their offerings and clarify the landscape for buyers.
With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.
It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.
Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.
In this webinar, you’ll:
Understand the broader digital wallet strategy to connect with customers through chatbots
Get valuable tips to spin chatbots into gold
Learn the biggest mistake organizations are making with payments through Messenger
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register for this webinar and discover 5 powerful strategies to help you excel and shine as an introvert in sales, without losing yourself in the process:
•How to promote yourself without being obnoxious
•What strategies to use for networking and social functions
•How to know and meet your client's REAL needs (and make them happy)
•How to persuade your clients without being manipulative
We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!
Join us on Thursday, February 23 at 1pm ET for a contextual email makeover. You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
Seats will go fast for this exclusive event. Register now! And, if you'd like to submit your campaign for consideration, please fill out this form:
Here is what you will learn:
•The five-step master formula for attracting all the business you want
•The secrets to building a sales machine that delivers quality prospects day in and day out
•How having fewer prospects actually leads to more profit
•And so much more...
LinkedIn Publisher is like a hidden treasure for content marketing. If you have the right “map” to find the gold within! My session will be your roadmap to LinkedIn Content Marketing Success. As one of Linkedin Learning’s authors, we get special access to what LinkedIn is looking for in Publisher Posts- and I’ll share that information with you!
When Business Development is done right, there is no limit to what can be accomplished! Caryn answers the top 4 sales questions she is asked most about sales including, “How do I get more sales? How do I meet more prospects? How do I close sooner? And, how do I find time for business development?”
Join SVP of BI from Sterling National Bank Patrick DeKnipp as we
discuss how his team is delivering 360 degree customer analytics to
everyone across sales, marketing and service with ThoughtSpot's
search-driven analytics platform.
Traditional solution selling is failing. Why? Because buyers don’t see value in your traditional approach. Your sales methods have become commoditised.
What do buyers want? They want help to think differently about their business, to explore new ways to achieve their desired outcomes. They need you to disrupt their thinking.
Stakes are high for software demos. Mistakes can slow down the sales cycle and even cost you the sale. Discover the 5 biggest demo mistakes being made today by both new and experienced sales reps and learn how to avoid them.
Are you an effective sales communicator? Can you go toe-to-toe with senior executives and drive a purposeful, strong, relevant, engaging and effective sales conversation? And not sound like a salesperson? Easier said than done. This power-packed webinar will provide practical sales enablement frameworks to improve and impact executive sales conversations.
Are you coaching to hit quota or are you coaching for customer success? There’s a big difference, one drives mediocrity, the other drives competitive differentiation. Learn the distinctions between quota coaching and purpose coaching along with techniques to improve the win-rate, and coach reps after they fail.
Everyone can be more intelligent about some aspects of Selling. Jim Cathcart, co-creator of The Sales IQ Plus online assessment shows you how to break down each aspect of selling so that you can initiate surgically precise improvements that pay off big time in sales results. Don’t just study Selling study the parts of it that will help You the Most!
Business favours the brave. Today salespeople must step out of the mold of reactive order takers content to do what they have always done. Today, they must become marketers of not just their product and company but their own personal company brand. Discover how to market yourself more fully in this VUCA world.
A well thought out Sales Learning Strategy enables the processes, systems, and methodology you have in place to be most effective. Sales Expert Jane Gentry will share how to create a learning strategy that will enable your sales team to create growth.
When designing a modern sales force, what works best for your sales organization? This session highlights four Sales Experts’ perspectives on planning a successful sales program. From Small Businesses building a first sales team to Enterprise Organizations looking to improve sales operations, join this session to understand how sales leaders can plan for sales success.
Whether you're a global sales leader or a regional sales manager, effective Sales Operations and Planning is critical to running a successful team. What are the keys to managing territory and account priorities, correct processes, accurate forecasting and efficient pipeline management? This session will highlight proven best practices, tools and principles.