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Marketing

  • Machine Learning: The what, how, and why you need it now Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Apr 5 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • The Experience Factor in Sales The Experience Factor in Sales Barbara Giamanco Recorded: Feb 16 2017 45 mins
    By 2020 customer experience will overtake price & product as the key brand differentiator according to the Walker 2020 Customers Report. Your focus on demonstrating value NOT selling features is how deals get closed. Learn strategies for getting buyers at hello and delivering a great sales experience at every step in the buying process.
  • The Lies Salespeople Believe That Prevent Sales Growth The Lies Salespeople Believe That Prevent Sales Growth Carole Mahoney Recorded: Feb 16 2017 40 mins
    Why do the majority of salespeople struggle to have conversations with buyers that build trust and add value? Learn what science has found are the hidden, but most common, mindsets and beliefs that the majority of salespeople struggle with and discover how they impact sales performance and growth.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 2 The Download: Tech Talks by the HPCC Systems Community, Episode 2 HPCC Systems Community Recorded: Feb 16 2017 91 mins
    This series of workshops are specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 2 will include 15 minute Tech Talks featuring:

    Fujio Turner, Architect, Couchbase
    Jacob Pellock, Sr Director Software Engineering, LexisNexis Risk Solutions
    Roger Dev, Sr Architect, LexisNexis Risk Solutions
    Richard Taylor, Chief Trainer, HPCC Systems.
  • KYC in the online age KYC in the online age Panel Discussion featuring: UK Cabinet Office, CurrencyFair, IOX & Mitek Recorded: Feb 16 2017 47 mins
    Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. The imminent enforcement of the 4AMLD and the publication of the 5AMLD will nothing but add pressure on the financial services industry.

    To keep a competitive edge and still be compliant with the latest Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations, banks, prepaid card operators, digital currency processors, exchanges, and wallets are being compelled to embrace the digitalisation of traditionally cumbersome processes such as customer due diligence and ongoing authentication.

    Aiming to simplify KYC in this ever-changing regulatory environment, and optimizing the digital channels for further security and convenience, financial institutions need to successfully achieve this change within their policies, procedures, business models, and technology infrastructures.

    During this webinar, our panel of experts will provide answers to the following questions:

    •Are the technologies to underpin digital identity verification reliable and robust enough for financial institutions to rely on them?

    •Are customers prepared to go down the digital route?

    •Can financial institutions strike the right balance between rock-solid compliance, and smooth, easy, digital customer experience?

    •How are financial institutions coping with the challenges posed by the latest regulatory updates?

    Join us for this panel discussion with our expert speakers:

    Don Thibeau, Chairman & President, The Open Identity Exchange (OIX)
    Fintan Byrne, Head of Risk & Chief Compliance Officer, CurrencyFair
    Sarah Clarke, General Manager - Identity, Mitek
    David Rennie, Identity Assurance Programme, UK Cabinet Office
  • What are the Most Important Steps to Demand Generation Success in 2017? What are the Most Important Steps to Demand Generation Success in 2017? Maurice Flynn, Altaire Recorded: Feb 16 2017 43 mins
    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

    - Email marketing and eCRM
    - Maximising for mobile
    - Personalisation across channels
    - Influencer outreach and experiential

    Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
  • Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Ian Golding, CCXP Recorded: Feb 16 2017 41 mins
    ‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.

    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

    In this webinar you will learn about the following:

    1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
    2. Why businesses have lost sight of their true purpose and are failing their customers and employees
    3. Why business strategy is a balance of what the business wants AND what the customer wants
    4. How to create a clear customer focused strategy
    5. The importance of measuring the success of your strategy through the Customer Journey
  • Leveraging the Sales Development Team to Convert your Campaigns Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Recorded: Feb 15 2017 35 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • Bricks Vs. Clicks Part 2: Analysis & Insights Bricks Vs. Clicks Part 2: Analysis & Insights Ben Conwell & Garrick Brown Recorded: Feb 15 2017 64 mins
    Hear Ben Conwell; our eCommerce Fulfillment Practice Group Expert (and former Amazon N. American Operations Real Estate Director) and Garrick Brown; our Head of Retail Research for the Americas, explore the impact of the holiday shopping season and eCommerce, and relevant trends and data points affecting what’s in store for supply chain and brick-and-mortar retail in 2017.
  • Six Core Competencies For Strategic Account Managers Six Core Competencies For Strategic Account Managers Ago Cluytens Recorded: Feb 15 2017 35 mins
    In this webinar, Ago Cluytens will take a deeper dive into the six core competencies that are required for Strategic Account Management success. Based on in-depth, current research around what high-performers do differently, Ago will give a detailed breakdown of how your organization – and you – can increase account penetration, protect your most valuable account from competitors, and generate substantially more revenue.
  • The Anatomy of a Successful Account Based Everything Play The Anatomy of a Successful Account Based Everything Play Justin Gray, CEO & Founder, LeadMD Recorded: Feb 15 2017 37 mins
    n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
  • Demand Generation Starts With Data Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 46 mins
    Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

    This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

    We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

    We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
  • Comment construire une meilleure newsletter ? Comment construire une meilleure newsletter ? Philippe Gateau, Sales Manager SEMEA at Movable Ink Recorded: Feb 15 2017 48 mins
    Les newsletters sont parmi les types d’email les plus courant, mais aussi les plus difficiles à réaliser pour être pertinent. Faits correctement, les newsletters sont une manière très efficace de consolider l’engagement, de fidéliser le client, et de générer du trafic vers votre site Web. En utilisant des outils d'automation et de contenu contextuel vous rendrez vos messages systématiquement pertinents. Dans cet eBook, vous trouverez tout ce dont vous avez besoin pour construire une newsletter que vos abonnés vont non seulement ouvrir, mais évaluer comme ressource fiable. Vous aurez des conseils et des ressources qui vous orienterons grace aux best practices, aux conseil de ciblages, au contenu contextualisé pour obtenir l’interaction et renforcer la fidélité de votre client, Vous trouverez tout cela ici.
  • Increase Sales with Great Customer Success Increase Sales with Great Customer Success Jeremy Malander, Director of Success, PandaDoc | Greg Dreyfus, Platform Specialist, Zendesk Recorded: Feb 14 2017 51 mins
    Sales are always looking for additional channels in which they can increase the number of opportunities in their pipeline. But often, they don't even consider the help of their customer success teams.

    Join us for a webinar with Zendesk and our very own Jeremy Malander, Director of Customer Success, to hear the mistakes he learned early in his career so that you can better help your customer success team to fill sales' pipeline and also increase upsells.
  • Get More from Office 365 to Work Smarter, Not Harder Get More from Office 365 to Work Smarter, Not Harder Rob Howard, Microsoft; Jamie Bothwell, DocuSign; Naren Raghavan, DocuSign Recorded: Feb 14 2017 24 mins
    Whether you’re working from email, collaborating on an agreement, or storing documents on a team site, DocuSign add-ins will help you work directly from your favorite Microsoft® Office apps.

    View the on-demand webinar co-hosted by Microsoft and DocuSign to see the add-ins in action and discover how you can get more out of Office 365™.

    Sign up and learn how to:

    - Boost productivity: Easily go from document editing to eSignature with DocuSign for Microsoft Word
    - Save time: Sign and return an email attachment without ever leaving your Outlook inbox
    - Gain visibility: Send documents for approval from your SharePoint Online library and also track each step of the workflow
  • Love Your Metrics: The Prospector's Guide To Easy Goal Setting Love Your Metrics: The Prospector's Guide To Easy Goal Setting Marylou Tyler Recorded: Feb 14 2017 49 mins
    Marylou Tyler (Best-selling author of Predictable Revenue & Predictable Prospecting) shares 5 powerful top-of-funnel activity metrics that are simple to implement & focus your efforts for creating sales opportunities. Consistently & predictably.
  • How to Create a Value Proposition that SELLS How to Create a Value Proposition that SELLS Lisa Dennis, President, Knowledgence Associates Recorded: Feb 14 2017 46 mins
    With today’s sophisticated and well-informed buyers, the “standard” value proposition just doesn’t cut it anymore. That, coupled with increasing competition, makes communicating the uniqueness of your offer and what truly differentiates you from all the other available alternatives very challenging. Learn how to create a buyer-focused message that SELLS.
  • SEO Success: What Is Working Today; What Will Work Tomorrow SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Recorded: Feb 14 2017 61 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • What Does it Mean to be “Data Driven” in your Demand Generation? What Does it Mean to be “Data Driven” in your Demand Generation? Ricky Abbott, Marketing and Strategy Director at Pulse Recorded: Feb 14 2017 34 mins
    Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.

    But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
  • The secret to turbo-charging your marketing automation results The secret to turbo-charging your marketing automation results Ashley Chandler of MarketMakers and Really B2B Recorded: Feb 13 2017 44 mins
    There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it.

    Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA.

    Kirsty Dawe of MarketMakers and Really B2B will reveal:

    • How to ramp up the conversion rates from your lead scoring programme
    • How to combine social, email, content and telemarketing to see the best results
    • How best to support marketing automation with each channel
    • How to elevate a marketing qualified lead to a truly hot sales qualified lead with telemarketing
  • Sales Management Case Studies: Coaching Difficult Salespeople Sales Management Case Studies: Coaching Difficult Salespeople Steven Rosen Recorded: Feb 9 2017 49 mins
    I have been repeatedly asked to provide sales managers with case studies on how to coach difficult sales reps. All sales managers have had to find ways to coach difficult reps that. In this webinar, there will 5 case studies of difficult sales people. The master class will be interactive with participants’ feedback and possible coaching solution.
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Recorded: Feb 9 2017 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • How to Drive Customer Retention with Email Marketing How to Drive Customer Retention with Email Marketing Greg Portnoy, Manager of Strategic Partnerships at Bronto and Nicholas Holder, Account Executive at Movable Ink Recorded: Feb 9 2017 35 mins
    Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.

    In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
    - Abandoned Cart Series
    - Welcome Series
    - Loyalty Program

    We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.

    Register now to save your spot!
  • Wie Sie einen besseren Newsletter bauen Wie Sie einen besseren Newsletter bauen Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink Recorded: Feb 9 2017 33 mins
    Newsletter sind die am weitesten verbreiteten Marketing Emails, aber sehr schwierig richtig umzusetzen. Gute Newsletter sind der effektivste Weg, Leads zu pflegen, die Kundenloyalität zu steigern und Traffic auf Ihre Webseite zu treiben. Indem Sie Tools wie Automation oder kontext-relevantes Messaging nutzen, können Sie ihren Durchschnitts-Newsletter in ein mächtiges Marketing Tool umwandeln.
    In diesem eBook finden Sie alles was Sie benötigen um einen Newsletter zu bauen, den Ihre Empfänger nicht nur öffnen, sondern auch als eine wertvolle, zuverlässige Quelle ansehen. Des Weiteren wird aufgezeigt, wie Sie Nutzer zum Handeln bringen, sowie Kundenloyalität stärken. Angefangen von ‚wie startet man’ und diversen Best Practices, hin zu ‚mit welchen Inhalten spricht man Kunden gezielt und in deren Kontext an’.
  • Aligning Learning Systems & Selling Systems for Breakthrough Sales Results Aligning Learning Systems & Selling Systems for Breakthrough Sales Results Mike Kunkle Recorded: Feb 8 2017 48 mins
    Disciplined, focused execution of talent development, process, systems, and methodology are the key to Sales Readiness and improving sales productivity. In this presentation, Sales Expert Mike Kunkle will share how to create and align an Effective Selling System and an Effective Learning System to achieve breakthrough sales results.