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Marketing

  • Workbooks CRM for Marketing
    Workbooks CRM for Marketing Workbooks CRM Recorded: May 21 2018 2 mins
    See what we have to offer for marketing professionals within our CRM
  • Introducing Instaclustr Managed Kafka
    Introducing Instaclustr Managed Kafka Ben Slater, Chief Product Officer, Instaclustr Recorded: May 17 2018 45 mins
    Instaclustr has recently extended its managed service for Apache Cassandra, Apache Spark and Elassandra to include support for Apache Kafka. This webinar will walk through the key features and benefits of Instaclustr’s Managed Kafka. Discover how Instaclustr have applied our over 20 million node-hours of experience running distributed systems to deliver the most reliable Kafka managed service available.
  • How AI is Changing Marketing
    How AI is Changing Marketing Gil Allouche, CEO, Metadata.io Recorded: May 17 2018 43 mins
    In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:

    - What Machine Learning is in relation to AI and how it connects your data to find patterns
    - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
    - How AI technology can help marketers prioritize their budgets to focus on the most effective programs
    - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI

    Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
  • Not Good Enough: The Need for a Patient-Focused Content Strategy
    Not Good Enough: The Need for a Patient-Focused Content Strategy Paul Perrotta and Scott Abel Recorded: May 17 2018 62 mins
    Being a patient in need of life-saving medical treatment can be cripplingly frightening—even the bravest humans often find their nerves of steel are no match for fear of invasive surgery or therapy for serious illnesses like heart disease or cancer. Many patients find themselves trapped on an anxiety-ridden ride made worse by the presence of poorly designed, ambiguous, frustrating and confusing healthcare content. Confusing jargon, misplaced focus, and a lack of empathy are common problems with information provided to patients during their journey toward healthfulness. But it doesn’t have to be that way.

    Join Paul Perrotta for a lively discussion with Scott Abel, The Content Wrangler, about his recent battle with brain cancer. Scott will discuss the content challenges he discovered while attempting to navigate the disorganized, inconsistent, and often less-than-useful healthcare content provided to him by hospitals, doctors, laboratories, transporters, specialists, nurses, medical device companies, technicians, pharmacies, and insurance providers.

    We’ll hear Scott’s first-hand account of his experiences navigating brain surgery and cancer treatments and learn how adopting a patient-focused content strategy may help professional communicators improve healthcare information provided to those who need it. Come prepared to ask questions of Scott.

    One lucky attendee will win a free pass to Information Development World conference, November 27-29, 2018, in Menlo Park, CA. The theme of the conference is “Creating a Modern Online Technical Resource Center.”
  • Address Verification 5.13 – What’s New?
    Address Verification 5.13 – What’s New? Amarpal Sohi, Donal Dunne Recorded: May 17 2018 31 mins
    The Spring release of Address Verification will be available in May. Come and learn about the new capabilities available in Address Verification 5.13, which will add value to your organization and help you make more informed decisions.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 14
    The Download: Tech Talks by the HPCC Systems Community, Episode 14 HPCC Systems Recorded: May 17 2018 88 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community. This episode will feature three speakers on the following topics:

    Tai Donovan, Robotics Director, American Heritage School - High School Autonomous Agricultural Project
    A group of 5-6 students are working on an autonomous agricultural project with the goal of providing time sensitive data to the owner-operator/farmer/grower of a production farm. Tai will discuss their challenges and how he is using HPCC Systems.

    Lorraine Chapman, Consulting Business Analyst, LexisNexis Risk Solutions - Meet Our Summer Interns
    By the end of 2018, ten students will have completed projects as part of the HPCC Systems intern program. Find out about these students, including where and what they are studying, the projects they will be working on and the intern experience we provide to help them feel part of the team. Lorraine will also speak about how you can get involved with the program by being a mentor, or contributing a project idea for a new feature or enhancement to the HPCC Systems platform and/or Machine Learning Library.

    Richard Taylor, Chief Trainer, HPCC Systems, LexisNexis Risk Solutions – Current/Longest Event Sequence by Month
    Richard will discuss processing event dates to discover for each event within a given time frame: the current number of sequential months the event occurred, and the longest contiguous month-by-month sequence. This topic is based on questions from one of our Statistical Modelers (new to ECL) regarding how to approach the problem in a non-procedural manner. The example code will make use of the GROUP and HAVING functions.
  • Discover How to Instantly Add AI to Your Business Intelligence Tools
    Discover How to Instantly Add AI to Your Business Intelligence Tools Bruno Saint-Cast, SA and VP Inside Sales; Ufuoma Ogagarue, Inside Sales & Marketing Coordinator at MondoBrain Inc.d Recorded: May 17 2018 57 mins
    Dive into a world where machine learning-enabled BI digs deeper into a business’ unknowns, finding insights incapable of being explored by themselves. With MondoBrain’s revolutionary solution, we will show you how AI and Data Visualisation operate in a complementary world where machine learning algorithms deployed in BI tools can tell businesses what exactly is interesting in their historical data with a goal of growing and evolving key performance indicators.
    To illustrate this phenomenon, Tableau Software will be used to craft and define a question and MondoBrain will perform optimisation on this question to get the best solution.
  • When Hare Beats Tortoise: Knowing When to Train Your Predictive Models
    When Hare Beats Tortoise: Knowing When to Train Your Predictive Models Sean Naismith, Head of Analytics Services, Enova Decisions Recorded: May 16 2018 46 mins
    Businesses are realizing the benefits of predictive analytics, especially when using the latest technologies in machine learning & AI. The prevailing methodology has been to train predictive models in order to determine which data is useful and which data is not prior to deployment. While training improves the predictive power of your predictive models, there are cases when training prior to deployment may not make sense for your business.

    This session discusses how to determine when to train your models and how to effectively turn the insights from your models into action that improves business outcomes.

    Key Takeaways:

    • How machine learning & AI can boost business performance
    • How to determine when to train your predictive analytics models
    • How to turn analytics to action through digital decisioning
  • From BI to AI
    From BI to AI Naser Ali, Head of Solutions Marketing, Hitachi Vantara Recorded: May 16 2018 38 mins
    Business intelligence is evolving from traditional look-back analysis to forward-thinking prediction and prescription. Join Naser Ali of Hitachi Vantara in this webinar where he'll cover the following concepts:

    - Understanding why AI isn’t an academic pursuit or anything like traditional analysis
    - Why the value of AI comes from developing whole new processes
    - What to expect and when on the journey to predictive and prescriptive outcomes
    - A skills and infrastructure checklist
    - Plus: Gotchas - spotting the pitfalls and roadblocks
  • The Content Convergence Has Arrived
    The Content Convergence Has Arrived Alan J. Porter Recorded: May 16 2018 60 mins
    Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.

    Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.
  • SDL WorldServer Quarterly Showcase: GDPR
    SDL WorldServer Quarterly Showcase: GDPR Ray Hopley, Product Management Director for SDL WorldServer Recorded: May 16 2018 39 mins
    In this quarterly showcase webinar, we’ll discuss GDPR, providing best practice insight into GDPR compliance and SDL WorldServer.

    Please join us to learn more about:

    • Best practice and general guidance approaching GDPR and SDL WorldServer.
    • Handling personal data within your linguistic assets.
    • Handing personal data within your translation workflow.
  • How strategic VCs are priming healthcare startups for success
    How strategic VCs are priming healthcare startups for success Daniel Galles, Partner, Providence Ventures Recorded: May 15 2018 61 mins
    The healthcare system feels as though it’s years behind, compared to other consumer-dominated industries, and for good reason. Fluctuating payment models, care structures, patient journeys, and shifting relationships between patients and their physicians have complex, ever-shifting barriers to implementing innovative solutions – and do it at scale.

    But the potential to disrupt healthcare with innovative solutions and technology at scale is huge. It just takes an astute venture capital partner who can help you navigate the complexities, paired with your own healthcare expertise. Join this webinar to learn how VC partnerships can help you navigate through the regulations and complicated nature of healthcare, and get your startup thriving.

    By attending this webinar, you’ll:

    * Learn what it takes for a startup to be successful in the highly complex and regulated healthcare industry
    * Gain perspective from established health tech CEOs
    * Understand the importance of having a strategic VC in an industry like healthcare
    * See what VCs are looking for in the healthcare and health tech categories

    Speakers:

    * Mike McSherry, CEO of Xealth
    * Daniel Galles, Partner, Providence Ventures
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Providence Ventures
  • AI & Cyber Security: The Self-Defending Digital Business
    AI & Cyber Security: The Self-Defending Digital Business Nick Patience of 451 Research, Justin Fier of Darktrace and Michael Sherwood of City of Las Vegas Recorded: May 15 2018 31 mins
    We are today witnessing a new era of cyber defense, powered by artificial intelligence. AI is now relied on not only to identify sophisticated cyber-threats, but to autonomously respond to them as well, without the need for human intervention.

    In this webinar, Nick Patience, Research VP at 451 Research, and Justin Fier, Director of Cyber Intelligence & Analytics at Darktrace, will discuss how Enterprise Immune System technology is helping to build self-defending networks, powered by machine learning and AI algorithms that iteratively learn a sense of ‘self’ for your organization. They’ll examine how this self-learning system is today uncovering some of the most hard-to-find attacks, from IoT hacks and insider threats, through to ransomware and stealthy attackers lurking in your systems.

    Special guest presenter Michael Sherwood, CIO of the City of Las Vegas, will wrap up with a case study on how he implemented Darktrace across the city’s corporate network and smart city initiatives, and how he uses the technology to autonomously respond against fast-moving threats in real time.
  • From Customer Data to Customer Experiences
    From Customer Data to Customer Experiences Gil Rosen, Head of Strategy at NGDATA; James McCormick, Principal Analyst at Forrester Recorded: May 14 2018 55 mins
    NGDATA, Informatica and AWS, with special guest Forrester, bring you:

    From Customer Data to Customer Experiences:
    Build Systems of Insight To Outperform The Competition

    Consumer-focused brands are presented with a unique opportunity to either build compelling customer experiences, or risk squandering funds and frustrating customers with redundant and irrelevant interactions. Success or failure is contingent upon your organization aligning your people, processes, technology and data with your customers and corporate strategy to create a unique competitive advantage through Systems of Insight.

    Join Gil Rosen, Head of Strategy at NGDATA, and special guest James McCormick, Principal Analyst at Forrester, as they give a powerful and informative webinar on turning your customer data into rich, long-lasting customer experiences.

    Key takeaways will include:

    • Understand current consumer industry shifts; how they're being shaped by data and technology, and the impact of adoption or complacency.
    • Learn how leading organizations leverage Systems of Insight to redefine their strategy and operations, and build meaningful, engaging and valuable customer relationships.
    • Introduce Forrester's insights and research helping brands understand how insights-driven they really are, and what to do next to build their own Systems of Insights; harnessing their competitive strengths to find, engage and delight the right customers.
    • Learn how to build Systems of insight using the NGDATA and Informatica platforms.
  • Fireside Chat Series - Sales Management: Coaching Difficult Sales People
    Fireside Chat Series - Sales Management: Coaching Difficult Sales People Steven Rosen and Kevin Davis Recorded: May 11 2018 49 mins
    Sales management expert Steven Rosen is hosting a fireside chat with fellow sales management expert Kevin Davis. Steven and Kevin will have a no holds barred chat sharing their insights on the most challenging issues facing sales managers today.

    No powperpoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories, that will help you crush your sales numbers.
  • YOUR NEW BIZ DEV STRATEGY: Stop Endlessly Prospecting
    YOUR NEW BIZ DEV STRATEGY: Stop Endlessly Prospecting Shawn Karol Sandy Recorded: May 11 2018 35 mins
    For Account Executives, Business Owners, or Service Providers, prospecting, and new business development often falls to the bottom of the priorities pile. Current customers are more urgent with more immediate rewards. Endless prospecting is difficult to sustain and produces nominal results. This session delivers a NEW BIZ DEV strategy – a new concept with increased results.
  • The true value of combining CRM and Marketing Automation
    The true value of combining CRM and Marketing Automation Christelle Fraysse, CMO and Clare Hordle, CRM Consultant Recorded: May 11 2018 63 mins
    During this webinar we will cover:

    - Marketing priorities
    - How can CRM & Marketing Automation support those priorities
    - Practical examples
    - Conclusion
  • Building a Sales Playbook that Salespeople Will Really Use
    Building a Sales Playbook that Salespeople Will Really Use Michael Griego Recorded: May 10 2018 46 mins
    Trying to get your sales team to be on the same page? Locking down on optimized sales actions and best-practices? Want to build a Sales Playbook beyond paper documentation? We'll show how to lock down right-practices and roll it out to your salespeople in a way that they'll REALLY use.
  • California Casualty CCMS Case: Our Users are Talking. We’re Listening.
    California Casualty CCMS Case: Our Users are Talking. We’re Listening. Susan Lalor, Knowledge Management Team Manager, California Casualty and Chip Gettinger, SVP Global Solutions Consulting, SDL Recorded: May 10 2018 52 mins
    California Casualty is an insurance company that faced the challenge of managing internal policies and procedures in a better and more structured way. To solve the issue, they selected SDL Tridion Docs as a component based content management system (CCMS). However, they decided to use it in an unconventional manner, different from the typical approach towards managing documentation.

    It's been 4 years now and, much to their own surprise, their approach is hugely successful. Attend this webinar to understand:

    • How California Casualty implemented content management.
    • Why they created a feedback loop used by the content owners, users and documentation team with SDL's collaborative review feature.
    • How they managed to keep content fresh, accurate and relevant for all users.
    • How they discovered that their fear for an uncontrollable free-for-all process was unfounded.
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat Recorded: May 9 2018 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Johannes Waldstein, CEO, FanAI Inc.
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research

    Sponsored by Worldpay
  • How Web.com Aligns Sales & Marketing with ClearSlide
    How Web.com Aligns Sales & Marketing with ClearSlide Dorgam Hideib, VP of Sales, Web.com and Kristi Meyer, Customer Marketing Strategy Manager, Web.com Recorded: May 9 2018 44 mins
    Magic happens when sales and marketing speak the same language around the management and execution of content. It changes the conversation.

    It moves away from the frustrating questions of "are sales using it?" and "is it resonating with buyers?" and moves to a data-based conversation around usage and engagement insights.

    Join Dorgam Hideib & Kristi Meyer from Web.com to see how their win-win content strategy helped:

    > Sellers say the content makes them look and sound good - and they use it
    > Sales leaders become passionate and use the impact on conversions to incent and motivate
    > The company keep on message and not be caught off-guard with out-dated content

    If you can't make the date, sign-up and we will send you the recording.
  • Redefine content creation & delivery. Learn about the 5 Future States of Content
    Redefine content creation & delivery. Learn about the 5 Future States of Content Andrew Thomas, Senior Director Marketing, SDL, Kel Commins, SVP Global Solutions Consulting, SDL Recorded: May 9 2018 64 mins
    Join Andrew Thomas and Kel Commins to learn our predictions for Artificial Intelligence (AI) and Machine Learning (ML), and how they will play leading roles in automating the entire content supply chain. In this webinar we’ll explore current challenges and future possibilities disrupting and driving content creation, translation and delivery for greater business impact:

    • The demand for content is too high; content will create itself.
    • Isolated content limits business agility; content will be agile.
    • The amount of content is overwhelming; content will organize itself.
    • Content is your biggest security risk; content will be secure.
    • Customers make purchase decisions without talking to Sales; content will be your best seller.
  • Data Preparation Done Right
    Data Preparation Done Right Davinder Mundy, Specialist Big Data Technologies, Informatica Recorded: May 9 2018 45 mins
    How do you avoid your enterprise data lake turning into a so-called data swamp? The explosion of structured, unstructured and streaming data can be overwhelming for data lake users, and make it unmanageable for IT. Without scalable, repeatable, and intelligent mechanisms for cataloguing and curating data, the advantages of data lakes diminish. The key to solving the problem of data swamps is Informatica’s metadata driven approach which leverages intelligent methods to automatically discover, profile and infer relationships about data assets. Enabling business analysts and citizen integrators to quickly find, understand and prepare the data they are looking for.
  • GDPR y virtualización de datos en menos de 3 minutos
    GDPR y virtualización de datos en menos de 3 minutos Denodo Recorded: May 8 2018 3 mins
    En este vídeo te explicamos cómo la virtualización de datos ayuda a las empresas a cumplir fácilmente con algunos de los principios del Reglamento General de Protección de Datos (GDPR, por sus siglas en inglés).
  • A Plan to Grow New Business with a Big Customer
    A Plan to Grow New Business with a Big Customer Barbara Weaver Smith, CEO, The Whale Hunters May 22 2018 4:00 pm UTC 45 mins
    Your best business is new business with your current large accounts. As the CEO or chief sales officer of a $5m to $250m company, how do you deploy your sales resources to make that happen systematically? You need a carefully crafted plan! Tune in to learn more.
  • Social Sell Yourself: Leveraging LinkedIn to Build a Thought Leader Brand
    Social Sell Yourself: Leveraging LinkedIn to Build a Thought Leader Brand Amanda Healy, Senior Marketing Manager, TIBCO May 22 2018 6:00 pm UTC 60 mins
    Do you have a LinkedIn profile simply because you feel you ought to? Or, have you been meaning to set one up, but don’t know where to start? Chances are, even more advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your arsenal, enabling new opportunities, driving new business and partnerships, and giving you the power you to position yourself as a thought leader in your space. In this workshop, LinkedIn novices and vets alike will learn quick wins and ninja tricks to get LinkedIn to do the heavy lifting. Hear how to increase your profile strength, strategically grow your network, boost your search value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations.

    About the presenter:
    Amanda Healy is an award-winning marketing demand generation leader, national speaker and keynote, and social media advocate. She currently works as a Senior Marketing Manager at TIBCO Software, driving global campaigns for the company’s enterprise integration and cloud solutions. She has trained world-class teams ranging from startups to Fortune 500 companies to leverage social media, and has spoken at industry-leading conferences including the Massachusetts Conference for Women, the Women In Technology International Summit, Microsoft Envision, Social Tools Summit, Watermark’s Lead On Conference for Women, and many more. Profiled by the Washington Post, interviewed by WBZ, lauded as “Social Genius” by the Boston Social Tools Summit, and named to BostonSpeak’s “24 Experts On How to Become a Great Public Speaker” list, Amanda is one to watch.
  • Sales Legends Series - An Interview with Gerhard Gschwandtner
    Sales Legends Series - An Interview with Gerhard Gschwandtner Deb Calvert with special guest Gerhard Gschwandtner May 22 2018 7:00 pm UTC 45 mins
    Gerhard Gschwandtner is the founder and CEO of Selling Power, a media company that produces the award-winning Selling Power magazine and Selling Power TV, a daily video interview series on sales success. He developed and hosts the Sales 3.0 Conference, which helps sales leaders integrate sales technologies into their sales organizations to create improved sales effectiveness and greater customer value. Over the course of three decades, he has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including Mary Kay Ash, Marc Benioff, Michael Dell, George Foreman, Larry Ellison, Richard Branson, Jay Leno, Meg Whitman, and many more. Gerhard has studied the lives of hundreds of peak performers and worked with world-leading coaches and psychologists to create the unique, new Peak Performance Mindset training program. He is the author of 17 books on the subject of sales, management, and motivation and received the Sales & Marketing Executives International, Inc. 2010 Ambassador of Free Enterprise Award.
  • Responding to a data breach
    Responding to a data breach Jim Steven - Head of Data Breach Services, Experian May 23 2018 8:00 am UTC 45 mins
    Jim Steven, Head of Data Breach Response, Experian talks through the key considerations for organisations when pulling together a consumer data breach response plan and draws out key insights and steps that can be taken, ensuring your organisation puts customers/employees at the heart of any notification response. Applying these key learnings means your organisation can confidently develop a plan and response team, in advance and understand responsibilities under EU GDPR.

    Know your threats. Prepare your plan. Recover trust.
  • Are you too nice to close the deal?
    Are you too nice to close the deal? Connie Kadansky, Sales Call Reluctance Coach May 23 2018 4:00 pm UTC 45 mins
    You cannot depend on relationship-building skills alone to make the sale for you! Relationships are important, but buyers primarily want you to fulfill their needs and solve their problems. Customers do not take action unless they are challenged to take action. Learn how to avoid the amygdala hijack and how to overcome yielder Call Reluctance and close the sale.
  • How Microsoft Transforms Social Noise Into Meaningful Experiences
    How Microsoft Transforms Social Noise Into Meaningful Experiences Liz Miller - CMO Council, Katrina Munsell - Microsoft May 23 2018 6:00 pm UTC 75 mins
    Each year, Microsoft and its technologies and products are mentioned over 115 million times in the social ecosphere. How does a company like Microsoft leverage social media as a mechanism to build relationships with audiences including prospects, customers and fans? The Microsoft Customer Experience Center (CXC) manages social engagement programs for over 30 of Microsoft’s core brands and audiences across 110+ social channels, with the overall purpose of building rich customer experiences through quality audience engagements. 
  • Subject Access Rights: GDPR Implementation Guide
    Subject Access Rights: GDPR Implementation Guide Brian Philbrook, Privacy Counsel at OneTrust | Dr Andreas Splittgerber, Partner, Reed Smith May 23 2018 8:00 pm UTC 60 mins
    The GDPR grants data subjects new rights including: data portability, access to their data, erasure or “the right to be forgotten”, and rectification. For data controllers, there are specific record-keeping requirements around the time to respond, the ability to request an extension, the requirement to validate the identity, and securely transmitting the response to the individual.

    Join us for this educational web conference to hear about the new rights of data subjects and how organizations can use privacy management software to streamline and automate requests, validation, and notification processes.

    About the presenters:

    Brian Philbrook serves as Privacy Counsel at OneTrust where he provides guidance on global privacy regulations to assist compliance efforts and drive product innovation. Philbrook also conducts training and workshops on the GDPR and contributes to various publications and web-conferences on a regular basis. Prior to OneTrust, Philbrook served on the Privacy Team for RxAnte, a leading predictive analytics and clinical services company committed to improving medication use. He also worked as an extern on the IAPP’s training and publications teams. Philbrook earned his JD from the University of Maine School of Law, where he was the first recipient of the Certificate in Information Privacy Law.

    Dr Andreas Splittgerber is a partner in the Munich office of Reed Smith and member of the IP, Tech & Data Group.

    Andreas specialises in IT law, data protection/privacy, social media law and internet law (Germany and EU). He is passionate about technology and privacy and thought-leader when it comes to legally evaluating new technologies (e.g. internet of things, artificial intelligence).
  • GDPR: An Evolution, Not a Revolution
    GDPR: An Evolution, Not a Revolution Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet May 24 2018 11:00 am UTC 45 mins
    Feel prepared, not panicked, with our GDPR “need-to-knows” and tips for staying compliant beyond 25th May.

    Join our interactive session (part of the BrightTALK GDPR Deadline Day & Beyond Summit), to hear Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet, and Tash Whitaker, Head of Compliance at Moorcrofts LLP lead discussion on the following key topics:

    • Why the GDPR should be treated as an evolution, not a revolution, of current data protection laws

    • The crucial “need-to-knows” for compliance as the deadline approaches

    • Guidance on ongoing compliance monitoring and risk assessment – how to stay compliant past the 25th May deadline

    • Plus - live Q&A with our GDPR experts
  • How to Provide a Winning Customer Delivery Experience
    How to Provide a Winning Customer Delivery Experience Duncan Licence May 24 2018 2:00 pm UTC 60 mins
    With the growth of online retail, the internet is fast becoming the shopping destination of choice for consumers. As a result, leading retailers and e-commerce brands must work harder to meet rising consumer expectations and to differentiate their offer in an important area.

    Personalised delivery, loyalty programmes, and increased customer expectations show that when it comes to winning and retaining customers, delivery can make or break the online shopping experience.

    Join us for this free webinar as we take a deep dive into the practicalities of providing a seamless delivery experience.

    With our expert panel, you’ll receive the latest insights into customer expectations, as well as practical advice on:

    -How delivery influences purchasing decisions
    -The new era of delivery through personalisation
    -The growth of delivery loyalty programmes
    -10 areas of innovation for brands & retailers in 2018
    -Best practices in providing customer delivery
  • Transforming Live Sports Production with Artificial Intelligence
    Transforming Live Sports Production with Artificial Intelligence IBC365 | Timeline TV | Salsa Sound | Tedial May 24 2018 3:00 pm UTC 75 mins
    Producing and managing the most valuable live sport broadcasts is being transformed through AI-enabled tools automating critical parts the production process.

    From AI cameras focusing in on the action, automated multi-channel sound mixes, to powerful media management tools linking live action with real-time metadata to speed production and automate match highlights creation.

    In this webinar we'll explore cutting-edge tools for live sports production and hear from leading broadcasters that are using them.

    Speakers:
    Daniel McDonnell, Managing Director, Timeline TV
    Dr Rob Oldfield, Co-Founder, Salsa Sound
    Jérôme Wauthoz, Vice President Products, Tedial

    Moderator
    Robert Ambrose, Managing Consultant, High Green Media
  • How to Update Marketing Channels for GDPR - A Practical Guide
    How to Update Marketing Channels for GDPR - A Practical Guide Erik Archer Smith, Marketing Director - ABM, Treasure Data May 25 2018 7:00 pm UTC 45 mins
    The new GDPR regulation go into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization.

    Join us to learn more, engage with your peers and get prepared.

    This webinar will cover:

    - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
    - The GDPR elements marketers must know about
    - The elements of PII that will be affected and what marketers need to do about it
    - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
    - Tactical marketing updates needed to meet GDPR guidelines
  • Jumpstart Workforce Productivity with Digital Workspaces
    Jumpstart Workforce Productivity with Digital Workspaces Michael Collins, Global VP, Workspaces, ASG & Licia Williams, EVP Global HR & Corporate Counsel, ASG Technologies May 29 2018 12:00 pm UTC 60 mins
    Wondering how to maximize your workforce’s productivity? It all starts with their first day and your company’s onboarding process. Effective onboarding can mean 50% greater new-hire productivity, and with talent acquisition costs at 1/3 an employee’s compensation that’s a fact that can’t be ignored. Yet, many organizations struggle to develop a cost-effective and streamlined approach to technology enablement, though it’s critical to their onboarding efforts.

    Join ASG Technologies on May 29th to hear from digital workspace expert, Michael Collins, and head of HR, Licia Williams, on how you can quickly onboard new staff, whether employees, contractors, or consultants, with the tools and information that they need, right from the start. All while reducing your onboarding costs substantially.

    You’ll learn how digital workspaces:
    • Support any device, anywhere – so you can engage the best talent regardless of location.
    • Embed IT policies regarding security, governance, and regulatory compliance.
    • Are tailored to an employee’s role, but support personalization to suit individual work styles.
    • Offer a single point of control to facilitate a secure offboarding process.

    Successful onboarding is NOT just a matter of completing paperwork, selecting benefits, and getting a tour of the office. Getting your workforce up and running quickly and effectively will accelerate productivity. With digital workspaces, IT and HR can partner to ensure every new employee hits the ground running on Day 1.
  • Verto Audience Spotlight: Mobile Gamers
    Verto Audience Spotlight: Mobile Gamers Karmen Dykstra, Senior Analyst, Verto Analytics, Mary Sheehan, Head of Product Marketing, Verto Analytics, Karmen May 29 2018 7:00 pm UTC 30 mins
    Our new series, Audience Spotlight, provide a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high value audience - heavy users of games on PCs, tablets, and smartphones, whom we refer to as Heavy Gamers. Learn the ins and outs of this demographic and how Verto data can be used to gain a deeper understanding of your audience.

    In this 30 minute webinar, we’ll dig in to some of the most actionable data, including:

    Who are heavy gamers, which devices do they use, and what does a day in their digital life look like?
    The stickiest and top-ranking games and apps among this audience segment.
    What other types of digital content heavy gamers spend their time on.

    Sign up for our webinar today.
  • Holy Trifecta of Global Content Success
    Holy Trifecta of Global Content Success Val Swisher May 30 2018 5:00 pm UTC 60 mins
    Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

    When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

    In this session, attendees will learn:

    * A clear description of intelligent content, terminology management, and translation memory

    * An understanding of how they are interrelated and why they are important to technical communication projects

    * A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language
  • Can AI and chatbots really transform customer support?
    Can AI and chatbots really transform customer support? Stanley Yung, Chief Customer Experience Officer, Western Union May 30 2018 5:00 pm UTC 60 mins
    The most accessible way to leverage the explosion in artificial intelligence is chatbots. Big brands like Sephora and KLM have implemented them to streamline customer service and increase positive engagement. The Booking.com chatbot resolves half of the company's thousands of daily customer support questions in five minutes or less.

    Chatbots are changing the way companies and customers interact, as consumers grow more and more comfortable with messaging -- look at the two billion-plus conversations consumers have with companies via Facebook messenger every month.

    Find out how to create a powerful, engaging human-to-AI agent experience that customers expect -- as well as implement the seamless handoff to a human customer service agent when the issue turns out to be complex, with this VB Live event. You’ll dive right into the chatbot phenomenon, and leave with actionable ideas on implementing AI-powered customer support.

    Attend this webinar to learn:
    * The real truth about AI and customer service
    * How big brands are using AI and chatbots to resolve customer issues more quickly and effectively
    * How bots and humans can work together to optimize customer support
    * How to assess whether your organization is bot-ready

    Speakers:
    * Stanley Yung, Chief Customer Experience Officer, Western Union
    * Maribel Lopez, Founder, Lopez Group
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Chatkit
  • How Subaru Revolutionized the Customer Experience Through Personalization
    How Subaru Revolutionized the Customer Experience Through Personalization Jeremy Bender, Consultant Director at BlueVenn May 31 2018 2:00 pm UTC 60 mins
    Buying a new vehicle can be a personal and significant purchase. Often starting with an aspirational poster on a bedroom wall, the car-buying journey is one that could take weeks, if not years. That’s why delivering the most relevance and tapping into those emotions is so important for automotive marketers.

    BlueVenn Consultant Director Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.

    During this webinar, you will learn:

    - How Subaru used a closed loop marketing methodology to revolutionize the customer experience
    - The importance of relevance in a marketing echo system
    - How personalization helped increase purchase interest by a third
  • How to Leverage Machine Learning
    How to Leverage Machine Learning Robert Newman May 31 2018 4:00 pm UTC 60 mins
    Predictive analytics provide SMBs with a competitive advantage by allowing them to make business decisions proactively, using predictive data, rather than reactively, using historical data. Whether building an online recommendation engine, rapid targeting for marketing, anomaly detection for security associated with credit card transactions, or automated workflows for service desks, predictive analytics can process more data faster, generate better quality results, and modify and repeat analytics tasks more efficiently than a team of human analysts.

    Key takeaways from this webinar include:
    - Understanding the business advantages gained through utilizing Machine Learning
    - See how Machine Learning is currently being utilized
    - Gain insights into how Machine Learning can be tailored for you business
  • Unleash Your Inner Data Analyst with Search & AI-Driven Analytics
    Unleash Your Inner Data Analyst with Search & AI-Driven Analytics Siva Singaram, Director of Product Management, ThoughtSpot & Andrew Yeung, Sr. Director of Product Marketing May 31 2018 5:00 pm UTC 60 mins
    Search and AI-driven analytics is vastly expanding the reach of data-driven insights by bringing ad-hoc data access to the masses. Anyone can easily find answers to their data questions, including those questions they may not have thought to ask.

    Tune in to this live webinar as we show you what it’s like to be your own data analyst with advances in Search and AI-driven analytics.
  • Sales Legends Series - An Interview with Mike Bosworth
    Sales Legends Series - An Interview with Mike Bosworth Deb Calvert with special guest Mike Bosworth Jun 4 2018 9:00 pm UTC 45 mins
    Mike Bosworth has been a thought leader within the field of sales and marketing over the last several decades. He is an author, speaker, entrepreneur, story seeker and sales philosopher.
    Bosworth is the best-selling author of Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993) co-author of Customer Centric Selling (McGraw-Hill, 2003) and co-author of What Great Salespeople Do: The Science of Selling Through Emotional Connection and The Power of Story (McGraw-Hill, 2012).
  • Quickly and Confidently Connect with Prospects with these Acting Tips
    Quickly and Confidently Connect with Prospects with these Acting Tips Julie Hansen, Founder, Performance Sales and Training- Keynote Speaker Jun 5 2018 5:00 pm UTC 45 mins
    When you have one chance with a prospect, how do you quickly establish the connection necessary to move the call forward? In this session you’ll learn how professional actors quickly connect with scene partners and confidently engage audiences - and how to apply those skills for more successful sales calls!
  • AI-powered location: A step closer to the future?
    AI-powered location: A step closer to the future? Peter Frans Pauwels, Co-founder, TomTom Jun 5 2018 5:00 pm UTC 60 mins
    By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

    Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

    To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

    In this webinar you'll learn:

    * How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
    * Understand the role of location-based data mapping in the "Location of Things"
    * The application of data-enriched mapping to industries like retail and automotive
    * How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

    Speakers:
    * Chris Pendleton, Principal PM, Azure Maps
    * Peter Frans Pauwels, Co-founder, TomTom
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by TomTom
  • Top 3 Ways To Drastically Improve SDR Performance
    Top 3 Ways To Drastically Improve SDR Performance Lauren Bailey Jun 5 2018 9:00 pm UTC 45 mins
    What are top-performing SDR teams doing differently? In this webinar I'll share three tips that you put into action today to help your teams achieve more and stay longer. I'll also cover:

    Why fewer leads might be the answer
    Promoting sales confidence
    What you may not be measuring and celebrating what you should be
    What managers can do to help work NOT suck for their team
  • The FIMA 2018 Report: The Journey to CDO 2.0
    The FIMA 2018 Report: The Journey to CDO 2.0 Hemant Waradkar, Practice Head – FRC, Analytics, Wipro & Ian Rowlands, Director, Product Marketing, ASG Technologies Jun 6 2018 5:00 pm UTC 60 mins
    Today’s CDO must navigate significant change. Just how significant is one of the insights revealed in this newly released report. ASG Technologies, in collaboration with Wipro, surveyed senior data management and governance executives to produce “Uncovering the Progress of the CDO 2.0.”

    The report reveals that 50 percent of respondents do not have solutions in place to support data inventory, 66 percent do not use data lineage solutions and 53 percent lack automated governance, workflow and issue management. These findings suggest that most organizations lack the insights needed to maintain regulatory compliance and make informed business decisions.

    Join ASG Technologies and Wipro as we share actionable insights to help data management executives tackle big challenges including:
    • Lagging and uncertain governance tactics: Enhancing governance models requires strategic use of data discovery and lineage to determine where data moves and how it gets transformed.
    • Inefficient governance processes: Automating governance, workflow and issue management improve data practices and are fundamental with timely compliance and full data value.
    • Unseen data and lost value: Pushing for business value-added digitization calls for an enhanced governance model capable of supporting a much-changed environment.

    Learn how maturing Data Governance can help you move towards CDO 2.0.
  • Nailing Your Forecast - Assuring Accuracy and Avoiding Mistakes
    Nailing Your Forecast - Assuring Accuracy and Avoiding Mistakes Michael Griego, International Sales Thought Leader, Consultant, Trainer, Coach, Speaker and Author Jun 6 2018 5:00 pm UTC 45 mins
    Want to solve the mystery of Sales Forecasting? It's actually not a secret. There are major keys that Sales Leaders and Salespeople miss in all the weekly/monthly sales commotion. We'll lock down on best-practices and ways to assure forecasting accuracy and avoid common errors and misconceptions. Let's nail your forecast!