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Marketing

  • 5G RAN: A Reality Check 5G RAN: A Reality Check Brian Daly-AT&T, Adam Drobot-OpenTechWorks, Inc.,Steven Glapa-Tarana Wireless Jan 19 2017 4:00 pm UTC 60 mins
    High speed and autonomous transportation, remote surgical procedures, and mixed reality experiences are just a few of the upcoming Internet of Things (IoT) technological game changers that require high speed and low latency communications infrastructure. 5G Radio Access Network (RAN) technologies continue to evolve to meet the complex and continually evolving network requirements of IoT applications.

    This webcast will explore the latest advances in RAN, including:
    • Which technologies will see the earliest deployments?
    • How important will the 3.5 GHz band networks (also known as the Citizen’s Broadband Radio Service (CBRS)) be in future 5G applications?
    • Will mmWave networks change the game in the last mile?
    • How far will the industry advance in real deployments in the next year or two?
    • Where are companies participating in this ecosystem investing their money?
    • Are there concerns for Return on Investment (ROI) that companies are trying to resolve?


    Speakers:
    Brian Daly, Director - Core & Government/Regulatory Standards, AT&T Access Architecture & Devices
    Adam Drobot, Chairman, OpenTechWorks, Inc.
    Steven Glapa, VP of Marketing, Tarana Wireless
  • Exponential Sales Growth: What Sales Leadership Needs to Know Exponential Sales Growth: What Sales Leadership Needs to Know Alice Heiman Jan 19 2017 5:00 pm UTC 45 mins
    Companies today want exponential sales growth. Sales leaders look to their teams to provide that growth. I challenge them to look at themselves first. What do they need to do to develop themselves in order to get peak performance from their teams? I share straightforward advice on how to do that.
  • 3 Pillars of Sales Success 3 Pillars of Sales Success Diane Helbig Jan 19 2017 6:00 pm UTC 45 mins
    There are three aspects of sales success that must be mastered. They are – Value, Relationships, Systems. In this webinar we explore how to harness these pillars for maximum results.
  • Turning data-driven creative into digital marketing success Turning data-driven creative into digital marketing success Eric Franchi, Co-founder and SVP Business Development, Undertone Jan 19 2017 6:00 pm UTC 60 mins
    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
    How do you hit that grand slam?


    GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.

    Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.

    In this webinar you’ll learn how to:
    * Find your customers online and how to reach them
    * Refine targeting and creative with data
    * Leverage creative as the key variable in digital marketing
    * Reach out to influencers, the new gatekeepers

    Speakers:
    * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
    * Eric Franchi, Co-founder and SVP Business Development, Undertone
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by Undertone
  • The Quick and Easy Way to Help Your Sales Team Take Ownership The Quick and Easy Way to Help Your Sales Team Take Ownership Gretchen Gordon Jan 19 2017 7:00 pm UTC 45 mins
    Tired of nagging, baby-sitting and hounding your salespeople? Follow this fool-proof formula for helping your salespeople take ownership. Enjoy your job again and help your salespeople achieve remarkable sales results...with ease!
  • Do You Know the Secret Formula for Telling Your Marketing Story? Do You Know the Secret Formula for Telling Your Marketing Story? Leanne Hoagland-Smith Jan 20 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Jan 24 2017 4:00 pm UTC 60 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey
  • 2017 Trends in Cloud 2017 Trends in Cloud William Fellows, Founder and Research Vice President - Cloud Jan 24 2017 4:00 pm UTC 60 mins
    Digital transformation is a business imperative, not an option. Cloud is powering this change: It provides the new style of IT that supports the information, process and platform transformations required to link technology and information assets with marketing and customer experience to deliver new or enhanced digital processes.

    Join William Fellows, Founder and Research Vice President for Cloud, as he discusses what’s coming this year in cloud, and how the industry’s major battleground in 2017 will be how, from where and at what price cloud transformation services are delivered to customers.
  • Stop Selling & Start Leading®: What Your Buyers Want You to Know & Do Right Now! Stop Selling & Start Leading®: What Your Buyers Want You to Know & Do Right Now! Deb Calvert Jan 24 2017 6:00 pm UTC 45 mins
    It's no secret that buyers are demanding more. So why not go straight to the source and find out what buyers really want? We did. Our groundbreaking research with Santa Clara University provides insights into precisely what buyers want sellers to do. Join me to learn about our research and the behaviors you can adopt immediately to connect with buyers and advance the sale faster.
  • Customer Data Platform Vs Data Management Platform Vs Single Customer View Customer Data Platform Vs Data Management Platform Vs Single Customer View Jim Kelly, Principal Consultant at BlueVenn Jan 25 2017 3:00 pm UTC 60 mins
    CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? In this webinar, Jim Kelly, Principal Consultant at BlueVenn will guide you through these troubled waters so you can set a course for more successful marketing in 2017.

    In this webinar you will learn:

    •What defines a Customer Data Platform and Data Management Platform
    •How they are related to one another
    •How they will benefit your marketing efforts
    •How they affect your Single Customer View
  • Are Hybrid Clouds in tune with future business growth? Are Hybrid Clouds in tune with future business growth? Agatha Poon 451 Research, TJ Akhtar Tata Communications Jan 25 2017 4:00 pm UTC 60 mins
    Advancements in infrastructure and platform technologies with growing availability of innovative business models has inclined the focus on user-centric service delivery mechanisms by redefining the very nature of IT strategy within a business organization. Companies that wish to pave the way for a successful digital transformation journey must shed conventional thinking and embrace towards an agile approach to IT operations and have a reliable and intelligent Ecosystem. So, to start with, we ask ourselves How and What should we look for in a partner?
  • The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics Scott Holden, Chief Marketing Officer, ThoughtSpot Jan 25 2017 6:00 pm UTC 60 mins
    Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.
    We'll cover:
    - Top data sources and key metrics to include when building out your marketing analytics program
    - Best practices for transform your team into a data-driven marketing masters
    - How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Jan 25 2017 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • How EQ Not IQ, Is The Real Key To Sales Success How EQ Not IQ, Is The Real Key To Sales Success Cian McLoughlin Jan 25 2017 9:00 pm UTC 45 mins
    Most traditional sales training fails to recognise how human beings actually make decisions;
    •by searching for emotional connection,
    •by worrying about how the decision will personally impact us and most of all,
    •by using our limbic (feeling) brains to decide and our rational (thinking) brains to justify the decision we’ve already made.

    In this webinar we’ll explore how selling with EQ, not just IQ, can profoundly impact your sales success in 2017. We’ll look at how moving away from the “show-up and throw up” form of sales presentations, towards a more authentic and empathetic sales style, can transform the connection you create with your customers and prospects.
  • Marketing Analytics: Using Analytics to Become a Data-Driven Marketer Marketing Analytics: Using Analytics to Become a Data-Driven Marketer Susan Graeme - EMEA Marketing Director at Tableau Jan 26 2017 3:00 pm UTC 60 mins
    Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Want to prove which programs generate higher quality leads than others? Go ask the data.

    In this webinar, we’ll show you exactly how a data company uses analytics in its marketing efforts. Susan Graeme, Marketing Director at Tableau, will show you examples of real marketing dashboards that we at Tableau use internally to drive world class marketing programs.
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Jan 26 2017 3:00 pm UTC 75 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • How to Close More Deals and Shorten the Sales Cycle How to Close More Deals and Shorten the Sales Cycle Brian Driver, IT Product Owner, Salesforce, Elizabeth Guerra, Sales Process Manager, LinkedIn Jan 26 2017 4:00 pm UTC 45 mins
    DocuSign helps sales organizations close deals faster — anywhere in the world. DocuSign offers greater visibility into a deal’s status, the ability to collect information so you don’t need to rekey data, and the ability to send out reminders so you can spend more time selling and less time tracking down signatures.

    DocuSign customers will share their best practices for shortening the sales cycle and increasing the productivity of their teams by integrating DocuSign into the sales workflow.

    Featured Speakers:
    Brian Driver, Salesforce
    Elizabeth Guerra, LinkedIn
  • The Perfect Blend of Surveys and Behavioral Tracking The Perfect Blend of Surveys and Behavioral Tracking Saran Ganesh, Director of Product, Verto Analytics Jan 26 2017 5:30 pm UTC 30 mins
    Whether you’re a large brand or a mobile app publisher, nothing is more important than understanding what your target consumer does, why, and what she might do next.

    In this webinar, learn how Verto Analytics brings a blend of technology, scale, speed, and research expertise to the market using surveys and passive metering to provide a more accurate picture of the consumer.

    Session highlights:

    • How passive metering and survey research differ and the pros and cons of each
    • How to identify actual trends to get a better understanding of the dynamics of a consumer’s decision-making
    • Use case on how one brand used this approach to develop profiles of the online shopping patterns of a group of target consumers
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 6:00 pm UTC 75 mins
    Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward

    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • How do you Find the Right SELLING MIX? How do you Find the Right SELLING MIX? Shawn Karol Sandy Jan 26 2017 7:00 pm UTC 45 mins
    There is a lot of conflicting sales advice right now – especially around prospecting and new business development. What’s your most effective way to fill your pipeline and move prospects to opportunities? This session shows you how to plan and execute your SELLING MIX based on 3 key variables.
  • Closing Bigger - How to Close Large Complex B2B Deals Closing Bigger - How to Close Large Complex B2B Deals Shane Gibson Jan 26 2017 8:00 pm UTC 45 mins
    Closing bigger deals is a process not an event. The path to consistently close large accounts is about having a solid proven process to attract, develop and close large accounts – and then working that plan intensely. If you’re looking to attract larger clients, increase the average size of your deals or just shorten your sales cycle this event is for you.
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Liz Miller, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 8:00 pm UTC 75 mins
    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Power Persuasion: Influence Strategies to Sell More Now Power Persuasion: Influence Strategies to Sell More Now Maura Schreier-Fleming Jan 27 2017 5:00 pm UTC 45 mins
    There are simple and effective ways to incorporate more persuasion techniques in sales as you work with prospects and customers. A few examples to become more persuasive are enhance your credibility, use persuasive words and offer the right proof. Shorten your sales cycle and sell more with power persuasion.
  • Emotional Intelligence - The Secret Sauce for Effective Leaders Emotional Intelligence - The Secret Sauce for Effective Leaders Jennifer Leake Jan 27 2017 6:00 pm UTC 45 mins
    Salespeople skilled in EI outperform the competition in sales calls. Skilled EI leaders motivate and build better teams. The ability to understand the effect your emotions have on others and manage yourself accordingly is a competitive advantage to not only your sales force, but for you personally. EI is also the single biggest factor in driving employee engagement, commitment and results.