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Marketing

  • Using Analytics to Protect At-Risk Children
    Using Analytics to Protect At-Risk Children Beena Tharakan, Ernst & Young and Greg Henderson, SAS Recorded: Dec 15 2017 64 mins
    One of the paramount responsibilities of government is the protection of the welfare of youths and children. Study after study has demonstrated the correlation between contact and interaction with child protective services and later quality-of-life outcomes. And on too many occasions, at-risk youth become tragic statistics before they reach adulthood.

    In the on-demand webinar Using Advanced Analytics to Protect At-Risk Children, hosted by Institute of Public Administration of Canada (IPAC) Chief Executive Officer Robert Taylor, experts from SAS Institute and Ernst & Young discuss the challenges facing child welfare professionals, how data from disparate sources can flag high-risk situations, and how an evidence-based approach, focused on outcomes for at-risk children, can be driven through the operation, from policy-makers to program managers to front-line workers and improve outcomes.
  • The Importance of Communicating with Images and Video
    The Importance of Communicating with Images and Video Ryan Knott, TechSmith Corporation Recorded: Dec 14 2017 56 mins
    Humans are hardwired for communicating with visuals. Learn some eye-opening statistics on engagement with video and images, as well as some best practices for improving your marketing and social media videos. Learn how you can use video and visuals to better engage your customers.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and Ryan Knott, Public Relations Specialist at TechSmith, for this free, one-hour webinar. Attendees will learn why visuals and video are so important to your marketing content, why perfection is killing your marketing videos, and three easy ways to improve your video process.
  • 5 Ways to Fuel Your Big Data Analytics in 2018
    5 Ways to Fuel Your Big Data Analytics in 2018 John Morrell, Senior Director Product Marketing, Datameer Recorded: Dec 14 2017 49 mins
    The big data analytics market has undergone continuous transformation since its’ inception and continued in 2017 with new innovations and a strong move to the cloud. But from the view of a customer, the world should be getting simpler, not more complex, and they expect products to make deployments faster and easier.

    Instead of complex, “piece together your own architecture” approaches, 2018 will be a year in which customers can really focus on what’s important – the data and analytics – and not the underlying technologies that support them, whether on-premise, in the cloud, or hybrid.

    In this session, John will explore five ways in which modern big data platforms will enable to you:

    -Accelerate your big data initiatives
    -Get more value from your data lakes
    -Drive faster, more innovative analytics
  • The Easy Formula: Validation Made Easy
    The Easy Formula: Validation Made Easy Patrick Bosek, Jorsek LLC Recorded: Dec 14 2017 60 mins
    Validating content is a core component of the modern TechComm process, but often there are still far too many manual processes. Manual checking and validation is inefficient, error-prone, and supremely not fun.

    Join Paul Perrotta sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, Patrick will go through a set of tools that demonstrates how validation can be mostly automated, making your life easier and ultimately producing better results.
  • Real World Use Cases for AI
    Real World Use Cases for AI Nick Patience (451 Research) and Mark Gamble (OpenText) Recorded: Dec 14 2017 54 mins
    The key to your enterprise's success lies in leveraging data, AI and analytics to improve processes and optimize your business. But what technologies and techniques should you use and what sorts of problems can AI solve for you? Join us to hear Nick Patience, Principal Analyst at 451 Research, discuss AI and explore how machine learning-based analytics benefits organizations across a variety of use cases. The session will include an overview of Magellan - OpenText's new AI and analytics platform - and will feature live demos and a customer case study. Attend to learn how Magellan can provide a powerful, cost effective, flexible option for implementing AI in your organization.
  • RIDE Containerized Data Science IDE server For Enterprise
    RIDE Containerized Data Science IDE server For Enterprise Ali Marami, Data Science Advisor at R-Brain Recorded: Dec 14 2017 45 mins
    RIDE is an all-in-one, multi-user, multi-tenant, secure and scalable platform for developing and sharing Data Science and Analytics, Machine Learning (ML) and Artificial Intelligence (AI) solutions in R, Python and SQL.

    RIDE supports developing in notebooks, editor, RMarkdown, shiny app, Bokeh and other frameworks. Supported by R-Brain’s optimized kernels, R and Python 3 have full language support, IntelliSense, debugger and data view. Autocomplete and content assistant are available for SQL and Python 2 kernels. Spark (standalone) and Tesnsorflow images are also provided.

    Using Docker in managing workspaces, this platform provides an enhanced secure and stable development environment for users with a powerful admin control for controlling resources and level of access including memory usage, CPU usage, and Idle time.

    The latest stable version of IDE is always available for all users without any need of upgrading or additional DevOps work. R-Brain also delivers customized development environment for organizations who are able to set up their own Docker registry to use their customized images.

    The RIDE Platform is a turnkey solution that increases efficiency in your data science projects by enabling data science teams to work collaboratively without a need to switch between tools. Explore and visualize data, share analyses, all in one IDE with root access, connection to git repositories and databases.
  • Tracking and Controlling Technical Documentation Projects
    Tracking and Controlling Technical Documentation Projects Barry Saiff, Saiff Solutions Recorded: Dec 14 2017 59 mins
    Ten years ago, The Content Wrangler published details about a survey that found most documentation managers don’t use metrics as a performance measure. Has that changed? Have documentation managers stuck to their old, metric-less ways, or have they all become “quants” in 10 years’ time?

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Barry Saiff, CEO of Saiff Solutions. Barry is the author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader. He will lead a discussion about the ins and outs of calculating costs and return on investment for documentation projects.

    Attendees will learn from the results of a real-world case study of a technical documentation project that required technical writing, technical illustrations, and a couple of key metrics: cost per page and pages per date. You’ll learn how difficult it was for the team to track, calculate, and report these seemingly simple numbers and how they overcame these challenges. You’ll discover the connection between measurement and process design and learn valuable lessons that should help you avoid getting lost in the weeds of data- and cost-tracking.
  • AR and VR by the Numbers: A Data First Approach to the Technology and Market
    AR and VR by the Numbers: A Data First Approach to the Technology and Market Nicolas Nadeau, President and Exostatic; Andrew Mayer, VR/AR Consultant Recorded: Dec 13 2017 46 mins
    With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.

    Nicolas Nadeau - President, Exostatic

    Multidisciplinary entrepreneur who has been working in the gaming industry for more than 15 years, Nicolas produced video games for Ubisoft, Disney and Gameloft with his first company in 1999. He then joined the ranks of EA followed by Ubisoft as an economic designer and producer. He founded exostatic.com 5 years ago and worked with major clients such as Microsoft (US), BBC (UK), Hoplon (Brazil) & Warner Brothers. Amongst others, Exostatic is notably in charge of the complete app data pipeline for Mattel as well as analytics for one of the leading VR game developers, Survios.


    Andrew Mayer, VR/AR Consultant

    His unique insights on gameplay, platform, and player interaction have translated into highly successful projects in a variety of mediums, from tabletop to television (and everything in-between). During that time Andrew has worked with numerous companies including Sony, Time Warner, EA/Bioware, and Telepictures Productions. He has integrated interactive experiences with major intellectual properties, including Batman, Tonka Toys, Reader Rabbit, The Ellen Show, and much more.

    Andrew currently works as a consultant and teacher, helping students and companies create more powerful interactive experiences through the effective integration of play, content, engagement, and monetization across numerous platforms, including mobile, VR, and AR.
  • Using Augmented Analytics to Gain a Competitive Business Advantage
    Using Augmented Analytics to Gain a Competitive Business Advantage AnswerRocket: Pete Reilly and Mike Finley; Dayton Freight: Ryan Cronin Recorded: Dec 12 2017 45 mins
    Today’s companies need approaches to analytics that are both faster and smarter than ever before. Faster, because business users can no longer afford to wait days or weeks to get questions answered by overloaded technical analysts. And smarter, because it’s no longer sufficient to only report what happened when. Augmented analytics help users understand why activities are occurring, and how to make the right adjustments moving forward.

    In this webinar, we’ll share how augmented analytics is transforming business intelligence and analytics. Hear how leading transportation company Dayton Freight reduced their analytics process from hours to seconds and gained valuable insights that weren’t evident through traditional BI methods.

    Join this webinar to learn:
    - How consumer-friendly paradigms such as natural language and search allow business users to quickly create their own analytics
    - How machine learning can quickly interpret sophisticated concepts and metrics specific to your company
    - How artificial intelligence can proactively alert users to business trends and outliers
  • How to Think Systematically About Tone for Your Content
    How to Think Systematically About Tone for Your Content Pierre Gagnier, ADP Recorded: Dec 12 2017 57 mins
    Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.

    We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.

    Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.

    ABOUT THE PRESENTER

    Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
  • Driving Value with Data Science
    Driving Value with Data Science Thomas W. Dinsmore, Director of Product Marketing, Cloudera Data Science Recorded: Dec 12 2017 46 mins
    This is the age of data science. We have more data, computing power and software packages than ever before, and we’re driving real value with data science. But challenges remain: fragmented and dirty data, collaboration issues, and long project cycle times.

    Keys to success: a ‘data-first’ approach, enabling collaboration, and a focus on prediction. Cloudera Data Science delivers the unified platform you need for rapid time to value with the most advanced machine learning techniques, including deep learning.
  • 9 Ecommerce Tips for a Successful 2018
    9 Ecommerce Tips for a Successful 2018 Signifyd, Brightpearl and AmericanEagle.com Recorded: Dec 12 2017 42 mins
    In this webinar, we are joined by Brightpearl and AmericanEagle.com in giving you, merchants, practical tips and best practices that can help your ecommerce business improve and scale in 2018.

    We'll cover:
    + What you can be doing throughout all of your marketing channels to achieve success
    + How can you make it easy for your customers to buy and get their orders right and on time.
    + How you can maximize revenue while taking less risks
  • Delivering a Stickier Product with Embedded Analytics
    Delivering a Stickier Product with Embedded Analytics Jeanne Ngo, Senior Product Marketing Manager Recorded: Dec 12 2017 32 mins
    Analytics on your roadmap? Join this webinar to learn how product managers have benefitted with analytics embedded as a feature within their product. We will walk you through the common mistakes organizations make when implementing analytics, best practices to get to market faster and more effectively, as well as other tips gained from hundreds of embedded analytics implementations.

    Join this webcast to discuss:
    -The tricky “should you build or buy dilemma”
    -Steps to embedding analytics including vendor evaluation criteria
    -Overlooked challenges when embedding analytics into products
    -Pentaho customer examples and recognized ROI
  • Copywriting to Content Design: Creating Content That Delights
    Copywriting to Content Design: Creating Content That Delights Padma Gillen, Scroll UK Recorded: Dec 12 2017 57 mins
    In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.

    In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.
  • Shift Left: How testing early and often is best for the business and customer
    Shift Left: How testing early and often is best for the business and customer Nancy Gohring 451 Research and Steve Feloney CA Technologies Recorded: Dec 12 2017 50 mins
    Organizations in most any industry are feeling increasing pressure to move fast. But at what cost? Some have learned the hard way that skipping crucial processes, like testing, damages performance and impacts customer sentiments on your brand. In this case, the fast time to market becomes meaningless.

    Smart businesses are adapting to a shift left strategy. These teams are learning how to incorporate testing early and often in the release cycle, supporting business requirements to move fast while ensuring high-performing products and quality. But getting there isn’t easy. In this webinar, we’ll cover:

    •Testing tools: tool choice is important. Not all tools have been designed to support this new paradigm.
    •Integrations: to be effective, testing tools must integrate easily with the tools and processes modern teams use, including CI/CD and APM products. Further, these tools must be very easy to use, specifically for developers.
    •Organizational models: shifting left requires changes to traditional organizations and culture. We’ll share insight into the successful models we’ve seen.
  • D&B DataVision: Unlock your growth potential
    D&B DataVision: Unlock your growth potential Dun & Bradstreet Recorded: Dec 12 2017 7 mins
    The roles of B2B sales and marketing are colliding. And data is at the core of successfully bringing these functions together in a way that unlocks growth for your company.

    Find out how D&B DataVision can help you centralise and update multiple customer and prospect data sources for deeper insight and more accurate targeting to help you deliver higher quality leads that match your ideal target segments.
  • Enabling Content in Chatbots and AI: Modeling Microcontent Structure for DITA
    Enabling Content in Chatbots and AI: Modeling Microcontent Structure for DITA Steve Manning, Precision Content Recorded: Dec 12 2017 58 mins
    We’ve all heard about the benefits of content modeling and structured content for technical information. We’ve implemented DITA or other topic-based strategies to break content into smaller blocks to manage and publish, but topics are not small enough.

    But the addition of Bots, voice-enabled interfaces, and AI means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer. This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and her special guest, Steve Manning of Precision Content, for this webinar. Steve will discuss how new technology will change the way we approach content and the topic-based approach to deliver what you need for the new technology challenges. Steve will work through a different approach to the content that focuses you more on reader outcomes how that affects your content models. Attendees will learn how deep into their content then need to model to get the most from chatbots, voice-enabled systems, and ultimately AI.

    Attendees will also learn 1) Why traditional topic-based DITA is not granular enough for the future; 2) How microcontent is a better approach to future-proof your content, and 3) How to use user outcomes to drive models and granularity.
  • Become a Force in Customer Engagement
    Become a Force in Customer Engagement Ari Weil, Sr. Director, Industry Marketing, Akamai Recorded: Dec 7 2017 45 mins
    Digital disruption is creating opportunities and very real challenges for businesses large and small. Industry leaders understand that connecting with customers through the best digital experiences is key to competing in today’s marketplace. And laying the foundations for how those connections will evolve is even more critical to creating opportunities tomorrow. Hear from Akamai about the disruptive trends and digital innovations that will make you a customer engagement Jedi master.
  • Your Customers: Your Top Marketing Asset
    Your Customers: Your Top Marketing Asset Janelle Johnson VP, Demand Gen at BirdEye Recorded: Dec 7 2017 23 mins
    Your Customers are your top marketing asset. In today's webinar, we'll be focusing on building your reputation and increasing your social reach—and revenue—via your customers.

    Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and services, they have access to more information than ever to help them determine the best.

    Marketing taglines mean nothing to them. When selecting a business, customers trust the word of their peers above all else: 92% of people are more likely to trust a recommendation from another person over branded content. The Voice of the Customer is what sells.

    We look forward to having you join us as we provide tips and tricks on how to:

    -Engage your customers
    -Best utilize that engagement to acquire more customers
  • In Search of the Golden Leads: A Discussion with Samantha Chow and LexisNexis
    In Search of the Golden Leads: A Discussion with Samantha Chow and LexisNexis Samantha Chow - Senior Analyst Aite Group and Stephen Guerra, Director Acquisition & Retention LexisNexis Risk Solutions Recorded: Dec 7 2017 56 mins
    Reaching the right insurance prospects, at the right time should be easier than ever before. However, this is not necessarily the reality. Despite increased data resources and analytic capabilities, insurance marketers continue to struggle to sort the wheat from the chaff when it comes to lead quality. This was just one of the findings in a recent Aite Group industry report titled ‘Lead Generation in Insurance: In Search of the Golden Leads,’ authored by Senior Analyst Samantha Chow. During this webinar Chow will uncover the findings of her report with LexisNexis Risk Solutions and discuss some of the innovative solutions available today for insurance carriers.
  • Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017
    Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017 Kara Holthaus, VP of Client Services at SmarterHQ and Katherine Duhaime, Senior Account Manager at Movable Ink Recorded: Dec 7 2017 47 mins
    SmarterHQ and Movable Ink have teamed up to bring you the most impactful email marketing tips for 2018. In our webinar, we’ll look at the results of Cyber Week and share some of the biggest email marketing wins to help you create a solid strategy for the new year. We’ll also share inspiring, real-life examples of:

    - Behavioral marketing
    - Open-time personalization
    - Intelligent content
  • Everything You Need to Know About Referral Marketing to Maximize Conversions
    Everything You Need to Know About Referral Marketing to Maximize Conversions Arlen Robinson, COO, OSI Affiliate Software Recorded: Dec 7 2017 49 mins
    Referral marketing has quickly become one of the top marketing channels used by businesses in virtually every industry and market niche. To ensure that your referral program stands out from your competitors, there are several key strategies that you must follow to insure success.

    Join us at the BrightTALK Social Media Marketing Summit to discuss some of the best referral marketing strategies to maximize your conversions. We will not only be defining the current referral marketing space, but will be detailing the following strategies for success:

    - How to create viral loop
    - Creating symmetrical rewards
    - How to effectively target influencers
    - Optimizing your referral landing page
    - Leveraging guest blog posts
    - Being transparent to your partners
  • Influencer Marketing: It’s Not Just for B2C Brands
    Influencer Marketing: It’s Not Just for B2C Brands Alison Munn, Digital Marketing Lead, Cherwell Software Recorded: Dec 7 2017 40 mins
    50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!

    In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.
  • Data-Driven Storytelling for Winning Facebook Conversion
    Data-Driven Storytelling for Winning Facebook Conversion Patrick Costello, Chief Strategy Officer & Co-Founder, Naytev Recorded: Dec 6 2017 44 mins
    It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

    Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

    In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

    Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.
  • Procurement Integrity: Fraud, Waste and Abuse
    Procurement Integrity: Fraud, Waste and Abuse Jen Dunham, SAS Principal Solutions Architect and Yolande Byrd, Director, FACTS Consulting Recorded: Dec 6 2017 19 mins
    Procurement fraud is prevalent. How can you thwart an attack? How can you prevent some of the most common themes like collusion and false claims?

    Listen to our experts as they take a high-level approach to explaining the disruption to global businesses and how all industries are susceptible. You’ll learn about specific problems and how analytics provides answers.