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Marketing

  • Why We Should Invest into the Business of Listening
    Why We Should Invest into the Business of Listening Deb Calvert and Dana Dupuis,CEO ECHO Listening Profile Recorded: Sep 21 2018 45 mins
    Everyone knows that Speaking + Listening = Communication, yet most of us put a much greater value and focus on speaking than we do listening. As sales professionals, this can be a costly decision.  
    Our guest, Dana Dupuis, owner of the ECHO Listening Profile, has spent decades building effective sales teams by teaching people the simple, yet difficult skill of listening.
    By attending this webinar, you’ll learn the four primary ways we listen, what your listening preference is and how to improve your listening habits.
  • Maximizing the business benefits of your Inhouse customer data
    Maximizing the business benefits of your Inhouse customer data Monica Mullen, Solutions Marketing Manager and Marcus Kästel, Senior Manager, Deloitte Consulting Recorded: Sep 21 2018 44 mins
    Competing on customer experience in retail is not just a passing fad – it’s here to stay. Customers expect more, want convenience, and they change quickly. Retailers have responded by introducing new channels, services, and personalized marketing promotions to capture customers’ attention and wallet share. What does it take to really take to engage with customers?  The answer is hidden in your data. According to Forbes, 80% of data is dark and untouched - meaning it’s never actually used to make improvements or changes deemed necessary by the customer.
    In this discussion you’ll learn what is possible as we review how you can create a trusted 360-degree view of your customer and put the customer truly at the center of your operations.  We’ll review how retailers of all types are delivering a customer experience that sets them apart from other brands to drive consumer loyalty.  And we’ll share the best practices and use cases retailers have adopted to get to know their customers better by unleashing the disruptive power of their data.
  • Why brands like Amazon are using “dumb” bots for smart service
    Why brands like Amazon are using “dumb” bots for smart service Abinash Tripathy Co-Founder and Chief Strategy Officer, Helpshift Recorded: Sep 20 2018 61 mins
    Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

    Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

    The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

    To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

    You’ll learn:
    * The difference between NLP and rules-based bots and why it matters
    * Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
    * How to deliver mobile and web-based customer service that works, using the right bots.
    * How rules-based bots make the customer journey more effective

    Speakers:
    * Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift
    * Mitch Lee, Manager, Credit Karma and Co-Founder, Penny
    * Leslie Joseph, Principal Analyst, Forrester Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Helpshift
  • Improve Translation Quality Assurance by Leveraging Structured Content
    Improve Translation Quality Assurance by Leveraging Structured Content Karla Haynes, Localization Manager, Edwards Lifesciences, Nigel Lock, Senior Solutions Consultant, SDL Recorded: Sep 19 2018 46 mins
    Many global companies spend hours validating translated content once it has been returned from the translation supplier. Using a Component Content Management System (CCMS) brings many benefits to an organization, but one you may not have considered is how it can save you time validating critical information in translated text.

    Join this session with Karla Haynes, Edwards Lifesciences and Nigel Lock, SDL to learn:
    • How using a CCMS leveraging structured DITA content can help you move from a human proofreading process to an automated QC process.
    • Key factors for success with translation in a DITA environment.

    For more information about SDL Tridion Docs please visit: https://www.sdl.com/software-and-services/tridion-dx/tridion-docs.html
  • Retail agility delivered through pop-up analytics
    Retail agility delivered through pop-up analytics Greg Hanson, Vice President EMEA Cloud & DaaS, Informatica and Rasmus Skov Knudsen, Senior Consultant, Deloitte Consulting Recorded: Sep 19 2018 41 mins
    Pop-up stores have allowed online retailers to experiment at low cost. These online retailers tend to be digital natives, and deliver agility through both pop-up stores, and experimenting by using a fail-fast approach to analytics. This analytical capability should not be restricted to digital natives. Traditional retailers can also experiment at low cost using pop-up analytics. Successful pop-up stores benefit from a short term lease, experimentation with customised & best selling merchandise, and an excellent marketing buzz. All three of these success criteria have data equivalents which enable pop-up analytics. Join Informatica and Deloitte as we discuss how to successfully run pop-up analytics to deliver agility in an increasingly digital retail environment.
  • MAILMETER EMAIL ARCHIVING AND COMPLIANCE | WATERFORD TECHNOLOGIES
    MAILMETER EMAIL ARCHIVING AND COMPLIANCE | WATERFORD TECHNOLOGIES Waterford Technologies Recorded: Sep 19 2018 1 min
    MailMeter solves multiple business problems for organisations that need to retain and retrieve email records, are suffering from overwhelming email volumes, or that recognise the importance of email as a critical asset and source of business intelligence.

    We provide both on-premise and fully hosted solutions.
  • WATERFORD TECHNOLOGIES | OVERVIEW
    WATERFORD TECHNOLOGIES | OVERVIEW Waterford Technologies Recorded: Sep 19 2018 2 mins
    Waterford Technologies are experts in Compliance Technology and Unstructured Data (Email & File) Management. We enable organisations to achieve a clear overview of their data, enabling informed business decisions to prepare for legislation such as GDPR and MiFID II. We simplify data oversight by providing cutting edge technology and unlimited unrivalled support.
  • SISCIN | FILE ANALYSIS, ARCHIVING  AND FILE SEARCHING SOLUTION
    SISCIN | FILE ANALYSIS, ARCHIVING AND FILE SEARCHING SOLUTION Waterford Technologies Recorded: Sep 19 2018 4 mins
    SISCIN from Waterford Technologies allows the creation of policies based on data profile for retention, deduplication or archiving, enabling full control in managing your file data. With flexible storage control to archive directly to the Cloud or locally. Giving organisations the performance and scalability of the Cloud with their existing server infrastructure.
  • Intro to PandaDoc
    Intro to PandaDoc Paul De Barros, Sales Manager, SMB Recorded: Sep 18 2018 59 mins
    Join us for this in-depth product-focused webinar on the basic functionality of PandaDoc. We’ll walk you through how to create, send, track, and eSign proposals, quotes, and contracts so you can close deals faster. We’ll also showcase time-saving features designed to streamline your sales process.
  • The Triangle of Product Knowledge: Connecting the Dots with Digital Experience
    The Triangle of Product Knowledge: Connecting the Dots with Digital Experience Joe Gelb Recorded: Sep 13 2018 62 mins
    In most companies, the majority of knowledge around your product falls into one of three categories: technical documentation, knowledge articles, and community discussions. Each type of knowledge, authored and managed by different stakeholders, has an essential role in bringing a varied perspective serving the cycle of evaluating, purchasing, using, troubleshooting, and maintaining your product, all of which contribute to overall customer success.

    Join Scott Abel, The Content Wrangler, and his special guest, Joe Gelb, Founder and President of Zoomin Software for this free one-hour webinar on the Triangle of Product Knowledge.

    Documentation represents the formal, curated, long-tail knowledge backed by product management and engineering. Knowledge articles and FAQs represent the focused in-the-trenches know-how compiled by your support and service organization garnered from real-life use. Community discussions represent crowd-sourced knowledge from power users inside and outside of your company.

    In this webinar, Joe will examine trends towards connecting these varied forms of content into a unified digital experience, helping your company drive up the value of your content, with the ultimate goal of achieving higher customer satisfaction.
  • MDM as an enabler for Digital Transformation
    MDM as an enabler for Digital Transformation Matt Aslett, 451 Research & Shyam Potta, Riversand Recorded: Sep 13 2018 53 mins
    Master Data Management has been around for many years, and has historically earned itself something of a bad name as a silo that is the preserve of the IT department, and – when badly applied and enforced – a bottleneck that slows innovation. However, there are fresh and new approaches to consider that mean that - when properly applied and enforced – MDM can serve as the basis for enterprises becoming more data-driven as part of digital transformation initiatives. For example, baking MDM into new enterprise applications turns one of the traditional criticisms of MDM on its head by directly linking MDM to the delivery of business value and directly involving the users most likely to benefit from it.

    Join Matt Aslett, Research Vice President, Data Platforms and Analytics at 451 Research and Shyam Potta, Vice President of Product Management at Riversand as they explore how MDM can help establish data as a foundation for digital transformation efforts.

    In this webinar you will learn:
    •Current trends in the MDM market and how MDM enables digital transformation initiatives
    •The role of data – and more importantly, how organizations can leverage data to create better and faster business outcomes
    •Collaborative, self-service data management approaches that lead to insights
  • The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent
    The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent Barry Saiff and Rob Hanna Recorded: Sep 13 2018 62 mins
    If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. Or perhaps your company is already waist-deep in it and they've tasked you with creating new content on a new system procured specifically for chatbots. Or worse, they've begun hiring a new class of writer, called the UX writer, to develop chatbot content in some other department that copies and pastes content from your technical manuals into chatbot databases. Or perhaps none of this is happening yet, but you want to get ahead of the curve.

    Now what if we told you that you can source chatbot and voice content directly from your structured technical content? What if we told you that rewriting and restructuring your content for chatbots could make your content far more accessible for users in your traditional content delivery channels? What if we could show you that this evolution in structured writing was simply a continuation of our journey down the path to developing structured content for DITA and other topic-based architectures?

    Join host, Scott Abel, The Content Wrangler, and his special guests Rob Hanna, President of Precision Content Authoring Services, and Barry Saiff, Founder and CEO of Saiff Solutions, as we introduce the concept of microcontent as a core component of structured topics.

    Attendees will learn how industry trends point to the emergence of smaller, more precise, componentized content, why writing and classifying content based on user intent matters, how topic structures can support microcontent within topics, and how microcontent is published and consumed by emerging technologies
  • Five signs you are ready for marketing automation
    Five signs you are ready for marketing automation Katie Jameson - Head of EMEA Marketing at Act-On Software Recorded: Sep 13 2018 56 mins
    As your business grows, so do your marketing needs and the ability to scale.

    Especially the way you go about sending emails to your customers.

    At this point, it's worth asking yourself, what's the difference between email marketing and marketing automation, and is your company ready to make the switch?

    In this webinar, you'll discover the 5 signs which show you're ready to make the jump to marketing automation and more.

    This webinar will cover:

    1. The differences between email marketing and marketing automation (MA)

    2. How to incorporate MA into your existing email strategy

    3. The importance of having a 360 view of your customers

    4. How MA can help improve the way you nurture leads

    5. The metrics to use to ensure MA works in your business

    6. Using MA across your customer journeys to drive growth


    Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

    Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • The Download: Tech Talks by the HPCC Systems Community, Episode 17
    The Download: Tech Talks by the HPCC Systems Community, Episode 17 HPCC Systems Recorded: Sep 13 2018 82 mins
    Speakers and topics for this episode include:

    Farah Al Shanik, Clemson University - Equivalence Terms for Text Search Bundle
    Text Search Bundle (TSB) is an open source project for searching on XML text documents & contains many subtasks, one being equivalence terms. We can consider equivalence terms as strong synonyms for TSB. Several term equivalences: initialism, abbreviation, synonyms & similarity based on context. We used HPCC Systems to develop a Text search tool via Moby thesaurus to return a set of synonyms, word2vec algorithm to return similar words, then built a dataset for state names & its abbreviation to return the set of related documents while improving the initialism for TSB to find strings with or without the punctuation.

    Soukaina Filali, Georgia State University - Fraud Detection on Transactional Data using a Time Series Mining Approach
    The project consists of detecting fraudulent pre-paid cards from non-fraudulent ones using mined patterns on their respective historical bank transactions data. There are numerous types of card programs, each of which comes with different fraud risk levels. Every fraud category has representative patterns that a human manually monitors on a daily basis. The goal here is to combine the domain expert engineered features with time series shapelets mining techniques to provide an automated fraud detection solution, which can potentially help in early fraud detection.

    Lili Xu, Clemson University & Gus Reyna, LexisNexis - Using HPCC Systems ML to Map Thousands of Public Records Data Descriptions to Standard Codes
    There is a challenge of incorporating public records data into business processes given disparate descriptions across states for similar events, and finding standards giving a consistent meaning for use. This session tells the story of how HPCC Systems ML addressed the problem of mapping thousands of disparate public record data descriptions to a corresponding set of standard codes.
  • How Oscar Health Solves Complex Problems with Advanced (Product) Analytics
    How Oscar Health Solves Complex Problems with Advanced (Product) Analytics Clare Lynch, Data Scientist of Product at Oscar Health and Scott Castle, Head of Product Management at Periscope Data Recorded: Sep 12 2018 38 mins
    You've got a tool (or tools) in place to analyze your product analytics — good work! Once you’ve collected all your pertinent data and established baseline analytics, the next step is to go deeper on your data with advanced analytics. It’s daunting, but the best way to get started is to learn from a company that has already implemented advanced analytics.

    Join our webinar featuring Oscar Health, a technology-focused health insurance company, to hear them discuss how they use analytics to make a range of business decisions. With Periscope Data, they’ve gained complete visibility into their user journey, tracked how each product contributes to the company’s overall revenue metrics and used advanced analytics to identify complex behavior patterns and predict future usage of their product.

    Join this webinar to see how Oscar Health:
    - Realized it was time to switch to one analytics tool
    - Combined their product and user data in one place to find deeper insights
    - Took their analysis a step further to predict user behaviors
  • How to cross new frontiers with your subscription business
    How to cross new frontiers with your subscription business Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen Recorded: Sep 12 2018 60 mins
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    Speakers:
    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Lily Varon, Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • How To Get More Customers
    How To Get More Customers Peter Strohkorb Recorded: Sep 11 2018 54 mins
    B2B Sales and Marketing Specialist Peter Strohkorb describes why and how every business now needs to apply push and pull selling techniques in order to win more customers.
    Peter will reveal the ten Action Items you need to have in place to be successful.
  • How to Automate Hundreds of Business Processes to Improve Customer Experience
    How to Automate Hundreds of Business Processes to Improve Customer Experience Nico Rodriguez Sr. Business Systems Analyst HubSpot, Jeff DaSilva Sr. Business Analyst, HubSpot, Dan Kogan CMO Azuqua Recorded: Sep 11 2018 50 mins
    As the number of SaaS applications grows so do the challenges involved in syncing data and automating mission-critical business processes - leaving teams, data, and ultimately end customers in a disconnected state.

    Jeff DaSilva, Sr. Business Automation Analyst at HubSpot, and Nico Rodriguez, Sr. Business Systems Analyst at HubSpot, were able to find a single solution in Azuqua that not only solved HubSpot’s initial integration challenge, but has since evolved into empowering an entire team tasked with transforming processes company-wide - automating nearly 100 business processes and reducing time spent on manual data entry between SaaS applications by 90%.

    Join this webinar to hear directly from Jeff and Nico and learn:

    - Why HubSpot chose Azuqua to unify its ecosystem of SaaS apps, databases, and homegrown applications.
    - How a single Azuqua solution evolved into a Center of Excellence dedicated to building solutions company-wide.
    - How HubSpot is using Azuqua to create and deploy 100+ automated processes around their customer journeys.
  • How to Reuse Localized DITA Content
    How to Reuse Localized DITA Content Mike Rice Recorded: Sep 11 2018 58 mins
    Reusing content has substantial benefits over copying and pasting. However, reusing content can be complex to manage without proper guidelines, especially when that content is translated into multiple languages.

    Join Scott Abel, The Content Wrangler, and his special guest, Mike Rice, Customer Success Manager at Jorsek LLC, the publishers of easyDITA, to learn some reuse strategies for localized content so you can safeguard your reuse cases.

    TAKEAWAYS: Attendees will learn about basic reuse types, localization considerations, and guidelines to avoid translations problems.

    ABOUT MIKE RICE

    Mike Rice is a user-centered professional with over 20 years of experience in technical communication, and a tested eye for transforming how information is managed. Mike is thrilled to be supporting information professionals using easyDITA, and to help them focus on their content, its meaning, its value, and its connections.
  • Welcome to the New NGDATA
    Welcome to the New NGDATA Gil Rosen, Head of Strategy at NGDATA Recorded: Sep 11 2018 44 mins
    NGDATA's been busy over the past year building out our vision to help companies modernize and transform their customer relationships. We acquired Eccella, a global digital transformation company, expanded our product and support teams, accelerated our partnerships across the full spectrum of digital transformation, and reinvigorated our intelligent customer data platform (CDP) with a new UI and machine learning capabilities.

    Join Gil Rosen, Head of Strategy at NGDATA, to learn how our:

    - Data Strategy team helps organizations align their technology vision to their business priorities
    - Digital Transformation team helps build outcome-focused data and technology infrastructures underpinning a data-driven company.
    - Intelligent CDP drives increased engagement through real-time, machine learning- optimized engagement for each and every customer.
  • The economic impact of GDPR automation: Balancing Compliance and Business Value
    The economic impact of GDPR automation: Balancing Compliance and Business Value Dagmar Hillmeister-Müller and Olaf Kexel, Informatica & Alexander Palmgren, PEDAB Recorded: Sep 11 2018 46 mins
    How can a GDPR process automation balance Compliance and Business Value?

    Many companies have made a real effort to become GDPR ready and compliant, and found out that this is very demanding with all the manual processes involved. They have also realized that if they are to stay compliant they need to automate the procedures and the way to secure their GDPR posture. In this Webinar we will show how you can draw the advantage of automating your GDPR processes and hear from companies like yours how they have done it.


    About the speakers:

    Dagmar is an experienced consultative sales professional with a long track record of success. With a career spanning almost 30 years in the software industry, Dagmar has been working with virtually all industry sectors, focusing on Data Governance for the last 10 years. By adopting a consultative sales approach, she has been able to explain to customers the business value of a solution – demonstrating why they should invest and why they should do it now.

    Olaf works as a Senior Solution Architect at Informatica for more than 6 years. He is responsible for portfolio positioning, solution architecture & design during the sales process. Olaf is a senior IT professional with more than 20 years of professional experience in the IT business. He successfully worked in the domains of Data Integration, Governance & Quality; Master Data Management as well as Realtime Enterprise Integration. Olaf worked in consulting companies like PriceWaterhouseCoopers and Oracle as well as software vendors like Vitria, Progress and Tibco Software.
  • SDL WorldServer Quarterly Showcase: Q3
    SDL WorldServer Quarterly Showcase: Q3 Ray Hopley, Product Management Director for SDL WorldServer Recorded: Sep 6 2018 49 mins
    Stay up-to-date with the latest in SDL WorldServer! Join this live quarterly update, where Ray Hopley, Product Management Director for SDL WorldServer, will talk about quality management and Translation Memory (TM) maintenance.

    Please join us to learn more about:

    • Quality management capabilities
    • TM maintenance
    • Mid-project updates
  • Fortune 500 Medical Device Company Benefits from GCOM
    Fortune 500 Medical Device Company Benefits from GCOM Mark Sekula, Senior Global Industry Marketing Head Life Sciences, SDL Recorded: Sep 6 2018 5 mins
    By leveraging technology, processes and security across the entire content supply chain, this Fortune 500 medical device company applied the principles of the Global Content Operating Model (GCOM) and achieved significant results.

    Watch this video to hear about the powerful results achieved, including faster time-to-completion.

    - The Medical Device Global Content Challenge
    https://www.brighttalk.com/webcast/15345/334854?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334854

    - A Solution to the Global Medical Device Content Challenge: GCOM
    https://www.brighttalk.com/webcast/15345/334949?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334949

    - Medical Devices and GCOM: The Tech to Get You There
    https://www.brighttalk.com/webcast/15345/334952?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334952
  • Medical Devices and GCOM: The Tech to Get You There
    Medical Devices and GCOM: The Tech to Get You There Mark Sekula, Senior Global Industry Marketing Head Life Sciences, SDL Recorded: Sep 6 2018 10 mins
    Market-leading medical device organizations are increasingly adopting technological solutions to address challenges in product content release management and translation.

    These solutions deliver cost reductions and efficiency through increased automation. This short video explains the importance of leveraging technology components that work together for increased automation.

    Other videos in this series:

    - The Medical Device Global Content Challenge
    https://www.brighttalk.com/webcast/15345/334854?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334854

    - A Solution to the Global Medical Device Content Challenge: GCOM
    https://www.brighttalk.com/webcast/15345/334949?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334949

    - Fortune 500 Medical Device Company Benefits from GCOM
    https://www.brighttalk.com/webcast/15345/334957?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334957
  • A Solution to the Global Medical Device Content Challenge: GCOM
    A Solution to the Global Medical Device Content Challenge: GCOM Mark Sekula, Senior Global Industry Marketing Head Life Sciences, SDL Recorded: Sep 6 2018 12 mins
    The many content challenges faced by medical device organizations can be addressed by operationalizing processes that leverage technology to facilitate product content development within a Global Content Operating Model (GCOM) framework.

    This short video explains how a GCOM optimizes people, processes and technology across the global content supply chain.

    Other videos in this series:

    - The Medical Device Global Content Challenge
    https://www.brighttalk.com/webcast/15345/334854?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334854

    - Medical Devices and GCOM: The Tech to Get You There
    https://www.brighttalk.com/webcast/15345/334952?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334952

    - Fortune 500 Medical Device Company Benefits from GCOM
    https://www.brighttalk.com/webcast/15345/334957?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334957
  • How to Retune Your Value Prop to Attract and Win YOUR Target Buyers
    How to Retune Your Value Prop to Attract and Win YOUR Target Buyers Alice Heiman, Founder & Chief Sales Officer w/special guests Liz Heiman & Lisa Dennis Sep 24 2018 8:00 pm UTC 45 mins
    In this lively panel discussion, Lisa Dennis and Liz Heiman will discuss how to use a value proposition to propel your sales by:
    Knowing your buyers
    Understanding buyer objectives
    Personalizing to the buyer
    Finding true differentiators
    Putting your value prop into play
  • Reaching new customers by optimizing your product data
    Reaching new customers by optimizing your product data Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Deloitte Consulting Sep 25 2018 12:00 pm UTC 45 mins
    Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
  • 4 Real Ways AI is Transforming Testing
    4 Real Ways AI is Transforming Testing Antony Edwards Sep 25 2018 2:00 pm UTC 53 mins
    AI is clearly the big topic in testing this year, but how is AI really going to impact testing over the next two years? We've all seen lots of pictures of cyborgs, Alexas, and self-driving cars, but very little information about how AI is really going to change test creation, running tests, reviewing results, setting up test environments, and all the other activities testers do today. This presentation describes 4 concrete ways AI is changing testing, so you can start making use of the cool real technologies that are available today, and planning how you're going to use these technologies to transform testing in your team.
  • Power Your Global eCommerce Strategy with Machine Translation
    Power Your Global eCommerce Strategy with Machine Translation Kirti Vashee, Language Technology Evangelist, SDL Sep 25 2018 3:00 pm UTC 60 mins
    Online eCommerce is transforming the global retail landscape. There is a growing recognition that making online product content multilingual is an effective way to drive the international revenue momentum, as the eBay and Alibaba experiences show.

    But the complexities of translating a global eCommerce platform pose challenges for businesses without the deep expertise and resources needed to execute such monumental projects. According to a recent MIT study, the introduction of a machine translation (MT) system is the key.

    This webinar explores:

    • An overview of eCommerce trends that increasingly demand more multilingual content
    • Unique issues involved in working with a large corpus
    • The different types of content and MT strategies for eCommerce use cases
    • Developing realistic MT deployment strategies
    • MT use cases from SDL eCommerce customers
  • How to Nail a Quarterly Business Review
    How to Nail a Quarterly Business Review Cynthia Spraggs Sep 25 2018 4:00 pm UTC 30 mins
    Want to prove how valuable your team or your project is? Need to secure buy-in from stakeholders or cross functional teams? Quarterly Business Reviews are one way to ensure that you rise above the crowd. Sales Beacon's CEO will share how we create visually dynamic communications based on thousands of QBRs we’ve produced for some of the world’s largest companies.
  • Selling from the Heart
    Selling from the Heart Deb Calvert with special guest Larry Levine Sep 25 2018 4:00 pm UTC 45 mins
    Sales has changed in the last 30 years. Gone are the days of manipulative and pushy sales people who rely on charm to get sales. Selling from the Heart is the new economy, where relationships matter and old-school techniques just don’t work anymore.

    In this 45 minute webinar, we’ll discuss how to not only be yourself, but be your best self and succeed!

    Selling From The Heart is about becoming a true sales professional who takes responsibility for their results. They don’t blame others when things go wrong, they look inward and determine what they could have done to make the outcome better. It is not about blame but self-examination.

    You will learn….

    1.Why your value proposition is critical to opening up an effective business conversation.
    2.Why self-reflection is an important daily activity
    3.Why the best version of you is critical to your sales success
    4.Why understanding your value is a huge step in your sales success
    5.Why leading with heart will catapult you to success
  • How to Find Zendesk and Salesforce Integration Harmony
    How to Find Zendesk and Salesforce Integration Harmony Stephanie Dorman SVP of Client Services MediaOcean, Phill Ramey Product Manager Azuqua,Ted Smith, Product Marketing, Zendesk Sep 25 2018 5:00 pm UTC 61 mins
    Learn about Mediaocean’s experience with Zendesk and how they created a Salesforce integration with Azuqua that was above and beyond their expectations. Join us for an honest conversation with Stephanie Dorman (SVP of Client Services, Mediaocean) to hear how using the right tools can improve product adoption and increase customer satisfaction.

    The Zendesk team found Azuqua’s flexibility to be invaluable for a best-of-breed application architecture that unlocked a wave of team improvements, including:

    - Customer Satisfaction: 98%
    - Customer adoption increased by 305%
    - Employee satisfaction rose by 40 points
  • Data Science for 5th Graders
    Data Science for 5th Graders Ana Costa e Silva - Senior Data Scientist, Core Staff - ‎TIBCO Software Inc. Alan Herron - Analytics Campaign Architect - TI Sep 25 2018 5:00 pm UTC 61 mins
    Join us for a back-to-basics session hosted by TIBCO’s best data scientists. In this session, we will look at how you can quickly and easily:

    -Enable your organization with a self- service comprehensive analytics environment
    -Deliver insights you can trust with AI-driven visual analytics
    -Expand your skills and make sophisticated analytics simple

    We will demonstrate how you can leverage AI-driven recommendations for data wrangling, visualization, and discovery―and reduce your time to insight so you can take faster, smarter actions before opportunities become irrelevant and risks escalate.

    We will look at how TIBCO Analytics built-in, one-click predictive analytics allows you to identify patterns, understand underlying trends, and predict outcomes―without being an expert.
  • More Meetings with Bigger Prospects: 3 Strategies to Access Larger Opportunities
    More Meetings with Bigger Prospects: 3 Strategies to Access Larger Opportunities Caryn Kopp, Chief Door Opener Sep 25 2018 6:00 pm UTC 45 mins
    Leaders! Join Chief Door Opener, Caryn Kopp when she shares the secret sauce for landing meetings with larger prospects. You’ll learn:
    •Which prospects are exactly right for you
    •How to create the sales message that piques interest and gets you in
    •The tactics that Door Openers® use to get meetings others can’t
  • [Live Panel] Tech Stack Secrets from Top IT Teams
    [Live Panel] Tech Stack Secrets from Top IT Teams Dave R Taylor, CMO, Impartner, Lief Koepsel, Fortinet, Armin Moaddel, Marketo, Margaret Back, McAfee & Kevin Sequeira, Splunk Sep 25 2018 8:00 pm UTC 60 mins
    How do you support your business units?

    How do you decide to make or buy?

    How do you decide whether to use functionality from an existing vendor or bring in a totally new technology provider?

    These are the questions top IT teams are and should be asking. In this webinar you’ll hear from top IT leaders – and one business unit buyer – from today’s most progressive tech companies for insights on how they’ve navigated these questions for their organizations and helped them construct a world-class tech stack that outpaces the competition.

    Join Dave R Taylor, Chief Marketing Officer at Impartner for this live streamed panel during Dreamforce 2018 in San Francisco.

    Panelists:
    Lief Koepsel, Senior Director, Channel - North America, Fortinet
    Armin Moaddel, Senior Partner Operations Manager, Marketo
    Margaret Back, Business Process Architect, McAfee
    Kevin Sequeira, Senior Director, Sales Technologies, Splunk
  • Sales Legends Series - An Interview with Tom Hopkins
    Sales Legends Series - An Interview with Tom Hopkins Deb Calvert with special guest Tom Hopkins Sep 25 2018 8:00 pm UTC 45 mins
    Join Deb Calvert as she interviews Tom Hopkins Tom has earned the reputation of being America’s #1 “How-To” Sales Trainer. Over 5 million salespeople, entrepreneurs, and sales managers on 5 continents have benefited from his live training events.

    He perfected his selling skills during his 8-year real estate career in which he received numerous awards. In his last year selling real estate, he sold 365 homes – an average of one per day – something that was unheard of at the time and has rarely been matched.

    Since that time, he has developed and customized his proven-effective selling skills for over 350 companies. He has authored 20 books on the subjects of selling and success. Over 2.9 million copies of those books have been read by sales pros the world over. He is also the 2013 recipient of the Lifetime Achievement Award from the National Academy of Best-Selling Authors. And, he’s been acclaimed as the #1 Sales Guru 2 years in a row by Global Gurus.

    He has dedicated his life to helping sales and marketing professionals improve their communication skills and increase sales revenues.
  • [Live Interview] Ask the Expert: How to be the IT Champion of a PRM Installation
    [Live Interview] Ask the Expert: How to be the IT Champion of a PRM Installation Gary Sabin, Senior Director, Product & UX and Dan Lang, Senior Salesforce Developer, Impartner Sep 25 2018 9:15 pm UTC 30 mins
    Sales tech stack: ✓ Martech stack: ✓  This year’s hot tech stack is for the channel -- which typically represents 75% or more of a company’s revenue. 2018’s breakthrough technology is PRM – Partner Relationship Management. This foundational system of record sits at the core of a chantech stack and everyone from Splunk, to Zendesk to Xerox have made PRM this year’s must have technology. IT leadership is uniquely positioned to ensure the quick, on-budget implementation success.

    Join this intense “Ask the Expert” session with one of Impartner Channel Innovation Labs top installation experts to learn best practices on how to streamline deployment of this highly-visible, revenue-generating solution.
  • Rolling out Tableau across your enterprise
    Rolling out Tableau across your enterprise Andy Cooper, Sales Consultant & Michael Hetrick, Senior Product Marketing Manager, Tableau Sep 26 2018 8:00 am UTC 60 mins
    Selecting software the business wants does not ensure success. In fact, the role of IT becomes even more critical to facilitate rollout and enablement throughout your organization. Join this webinar to uncover proven practices for IT-powered modern analytics.

    Join this live webinar to learn:

    - How to understand top considerations for both business and IT
    - To identify your vision for modern analytics
    - Resources to ensure success for you and your team
  • Lead Generation: how to get more quality leads into your pipeline
    Lead Generation: how to get more quality leads into your pipeline Phil McGuin, Demand Generation Director, Stickyeyes Sep 26 2018 11:30 am UTC 60 mins
    Listen to our webinar and learn how to generate high quality leads that your sales team will love!

    85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale.

    In this webinar, Phil McGuin, Demand Generation Director at digital agency Stickyeyes will cover:

    * The importance of audience insight and profiling
    * The difference between an ABM or Inbound Marketing strategy
    * CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)?
    * Identifying the right content assets and ad format considerations

    Take away learnings from real-world businesses and start building a better pipeline to drive more sales.
  • How to Extend Your Sales Team Without Hiring
    How to Extend Your Sales Team Without Hiring Josh Curcio COO/Partner Sep 26 2018 3:00 pm UTC 45 mins
    - Learn where sales productivity and efficiencies are lost
    - Understand what makes an effective sales enablement strategy
    - Learn how to choose the right software to support a sales enablement strategy

    Get tips on how to fully adopt and implement this strategy
  • Intelligent Automation for Point of Sale Systems
    Intelligent Automation for Point of Sale Systems Matt McConnell, Nick Casalbore Sep 26 2018 3:00 pm UTC 60 mins
    Customer experience in retail is always the #1 priority. Though the focus is heavily on e-commerce and digital, point of sale systems are as significant as any feature when ensuring a smooth shopping experience for your customer. However, the increasing complexity of point of sale makes it a challenge to test, especially considering it must integrate with a number of other systems such as payment processing, rewards programs, mobile ordering, order fulfillment, and more.

    Join our webinar to learn about true test automation for point of sale, and how end to end testing can ensure amazing digital experiences for your customers.
  • AI for BI: The Future of Self-Service Analytics
    AI for BI: The Future of Self-Service Analytics Amit Prakash, Co-founder & CTO, ThoughtSpot Sep 26 2018 4:00 pm UTC 60 mins
    Artificial intelligence stands to make the most significant impact on the global economy of any technology in the last century, adding $15.7 trillion to the economy. In analytics alone, AI is expected to create nearly $6 trillion in revenue.

    But that raises some serious questions. How exactly is AI going to change BI? What do data professionals need to know to stay ahead of the curve? What will the economy look like in world powered by AI-driven analytics?

    In this webinar, you’ll learn:

    * Why now is the time for enterprise companies to capitalize on AI
    * Why trust is a key pillar for AI adoption in BI
    * How Search makes SpotIQ, ThoughtSpot’s AI-Driven analytics possible
    * Real-life customer use cases and SpotIQ live demo
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Sep 26 2018 5:00 pm UTC 60 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • Choosing the Optimal Processing Framework for an AWS Data Lake
    Choosing the Optimal Processing Framework for an AWS Data Lake Raj Rana, Senior Solution Architect Sep 26 2018 6:00 pm UTC 120 mins
    As more organizations migrate to the cloud to take advantage of the cost efficiency, resiliency, scalability and flexibility that comes along with it; they’re finding the number of data processing options are staggering. Should they choose Spark over Presto? How about Redshift Spectrum over Athena?

    Each have their own unique capabilities and might not be suitable for every scenario. Choosing the correct one can have a direct impact on an organization's bottom line.

    Join Raj Rana, a Senior Solution Architect at Zaloni, as he discusses what it takes to successfully deploy the optimal AWS processing frameworks for a variety of situations.

    Topics covered include:
    - Current offerings in AWS
    - Pricing models of each service
    - What fits where? - considerations when choosing a processing framework
  • Leading Your Sales Team Past Fear of Rejection
    Leading Your Sales Team Past Fear of Rejection Andrea Waltz Sep 27 2018 4:00 pm UTC 45 mins
    All salespeople, no matter the industry or organization, are challenged by rejection. As sales mangers and leaders, it is crucial to identify and solve these issues rather than ignore them. You will learn specific ways to manage and support your people - not to “survive” rejection - but to thrive in the face of it increasing their sales performance and motivation.
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Sep 27 2018 5:00 pm UTC 60 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • An Introduction to Content Engineering
    An Introduction to Content Engineering Alan J. Porter Sep 27 2018 5:00 pm UTC 60 mins
    The current content evolution necessitates a strong alignment of teams across all areas of our organizations. Each individual or department that touches content at any stage of its development — from CEOs, CMOs, and CTOs, to content strategists and authors, to developers and UX designers — must now work even more closely in order to effectively manage content production and distribution.

    Content engineers bridge the divides between departmental silos and between content lifecycles. Individuals in this position play an important role in the design and facilitation of content structure throughout the entire strategy, production, and distribution cycle from start to finish.

    Join Scott Abel, the Content Wrangler and his special guest, Alan J. Porter, content engineer and head of Strategic Services at [A] for this free one-hour webinar. Attendees will learn:

    1) Strategies that content engineers use for content valuation
    2) How content engineers apply these strategies to support intelligent content practices
    3) About the six core disciplines of the content engineering practice
    4) The content engineer’s ultimate tool to organize and orchestrate intelligent content — the Master Content Model™

    About Alan J. Porter

    Alan J. Porter is the Senior Executive responsible for strategic client services leadership at [A]. Alan has an extensive background within the industry and has consulted for large, well-known enterprises and organizations. He has helped shape the content intelligence space through his writing and thought leadership. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.
  • Citizen Data Science Webinar Series - How To Do Data Right
    Citizen Data Science Webinar Series - How To Do Data Right Kyle Dempsey, Sr. Professional Services Engineer at Periscope Data Sep 27 2018 5:00 pm UTC 60 mins
    This is the second webinar in our “Citizen Data Science” series. Our first webinar, “Getting Started with Citizen Data Scientists,” covered the importance of citizen data scientists, how to get them enabled and how to empower them.

    To some citizen data scientists, data is a new language that they’re unfamiliar with translating into insights. For others, they’re eager to dive in and curious to explore, but reluctant to communicate their findings because they don’t have experience translating data into tactical operations.

    These new business-focused analysts need to be confident that they’re utilizing data properly. To empower these new data dives, Kyle Dempsey, senior professional services engineer at Periscope Data pulled together a collection of tips to make sure first-time analysts are doing data right.

    Join Kyle on September 27th, 2018 at 10 a.m. PDT as he walks through how to:
    - Define your analysis and outcomes
    - Understand what data is available and know how to ask for more
    - Ask questions in a way that allows data to answer them
    - Use data to inform decisions
    - Enable collaboration between technical and nontechnical teams
  • How fintech is using voice and chat to revolutionize customer experience
    How fintech is using voice and chat to revolutionize customer experience Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics Sep 27 2018 5:00 pm UTC 60 mins
    Digital assistants like Amazon Echo and Google Home are changing consumers’ expectations on how they interact with all kinds of companies. So it’s no surprise that financial institutions and other financial service providers are racing to keep up and optimize their customers’ current user experience with flexible and contextualized voice and chat capabilities.

    But while investment in these types of conversational technologies continues to grow, there is still confusion about how much these technologies can really drive digital engagement and streamline customer communications.

    Don’t miss this chance to understand how voice and chat conversational technologies are creating a more engaging and meaningful experience for your customers.

    Webinar attendees will learn:
    * How are conversational technologies changing the financial services landscape?
    * Things to consider when looking to deploy a voice-enabled solution.
    * How can Voice and Chat support a broad range of financial wellness solutions?
    * Capitalizing on conversational interfaces to capture and improve customer loyalty.

    And much more…

    Speakers:
    * Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics
    * Ken Dodelin, VP Conversational AI Products, Capital One
    * Sandi Boga, Director, Product Innovation, ATB Financial
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • How to Expand Your Marketplace or Classifieds Business in Latin America
    How to Expand Your Marketplace or Classifieds Business in Latin America Sameer Patel, CEO, Kahuna Sep 27 2018 6:00 pm UTC 34 mins
    Expanding your marketplace or classifieds platform into new markets across Latin America is a tempting idea, considering that by 2019, 155.5 million people in Latin America will buy goods & services online, accounting for 1 in 4 people in the population.

    But, expansion carries risks that you will need to manage. The geography is vast with culture and language differences along with different tax and regulatory structures. How do you know when it’s the right time to expand, where to expand to, or whether to expand at all?

    Listen to our short but impactful 30-minute webinar to hear from Kahuna along with Restorando, Latin America’s #1 restaurant bookings site, and UltraCasas.com, Bolivia’s #1 property portal, as we discuss driving growth in your digital marketplace and expanding into new markets.

    In this webinar, you’ll learn:

    -The playbook to successful expansion in Latin America, including both the internal and external signals indicating that expansion is the right decision
    -Mistakes, pitfalls, and wrong assumptions to be cautious about when expanding into new regions
    -How to expand into regions where there is already a dominant competitor
    -How Restorando and Ultracasas.com have approached this issue…and found success