Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
SplashBI's CMO, Marc Ramos, discusses the how BI is evolving into more than just a high level analysis tool. Today, all aspects of the organization are crying out for access to data, and they want to get to it themselves. Self-Service BI tools like SplashBI are filling the gaps and helping everyone get access to their data.
It’s a fact: Digital Transformation is arguably the number one growth opportunity among today’s IT and business leaders. Organizations that embrace advanced technologies are attracting the best talent, optimizing productivity and creating enduring value for customers and shareholders.
Join us to engage with subject matter experts, network with peers and learn about new innovations that will streamline operational efficiencies and reinvent the way your organization performs with the advanced security you require in the cloud era.
View this webcast to:
• Learn about Microsoft’s vision for Digital Transformation
• Explore innovations that bridge the gap between intelligence and security
• Discuss how to optimize for teams and get the most from your biggest investment: People
Who Should view this webcast:
• Business leaders across Finance, Operations, Communications, Sales and Marketing
• CISOs, and VPs of Information Security
• CIOs and Innovation Officers
• IT Managers
The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.
The GDPR is due to kick in from May 2018 and whilst you may have heard about impending fines and risks to your use of customer data we have teamed up with Alexandra Leonidou, Privacy and Data Protection expert at leading Law Firm Foot Anstey to provide insight into the positive changes that you can bring about through the enforced changes.
This Webinar is aimed at Marketing Professionals that want to:
1) Know how to comply with GDPR in practical terms.
2) Find out how GDPR can bring about improved consumer trust, increased confidence in ‘marketing data’ and streamlined processes.
Are marketers running at a hundred miles an hour and, as a result, too focused on box-ticking and just ‘getting things done’, rather than being mindful of having a real impact on the business? Is this the dawn of the Breathless Marketer?
Recent research from Octopus Group found that B2B marketing directors were losing sleep over their jobs. Competitive changes and choice were driving delays in decision-making and putting them under increased pressure to meet marketing challenges with innovation and creativity. All of this and a whole marketing plan to deliver – on time and on budget.
In this webinar, we’ll cover:
•The typical traits of a ‘breathless business’
•How to spot the signs of being a breathless marketer
•Creating an action plan for change based on your situation & organisation
•The Smart, Strong and Slick levers – how they work and when to pull them!
With a strong job market today, recruiting top talent is tougher and more competitive than ever. But recent research from leading analyst firm IDC suggests many companies are making big mistakes when it comes to their recruiting strategies and budgets. Could you be making them too?
In this webinar, we’ll uncover the top recruiting mistakes employers are making. Plus, you’ll hear how to fix these mistakes to recruit talent more effectively, while getting smarter about how to use your budget.
Tune in to hear:
- Why investing in job boards is not enough
- How you’re misusing social media to hire
- Where to invest your budget in 2017
Special Promotion for the TIA 5G Breakfast, April 28, in Boston. Visit TIAonline.org to learn more and use code 5G-WEBCAST for 20% discount.
Special promotion for TIA Executive Connectivity Jam, June 5-8, Dallas, TX. Visit TIAConnectivityJam.org. Code: 2017CJ-WEBCAST for 10% discount.
This year, it is expected that 74% of all online traffic will be video with a combination of network broadcasters and Over The Top (OTT) content providers bringing compelling content to and through the Internet. 55% of people in the United States watch video online every day. Facebook, Snapchat, Twitter and Tumbler have launched live streaming capabilities. Twitch, the number one online gaming video platform, sees 9.7 million daily active users (DAUs), with 2 million users broadcasting live streams each month. eSports is a huge gaming draw with some companies seeing upward of 96 million monthly average users (MAUs). And we haven’t even mentioned augmented and virtual reality, yet.
Network speed, capacity and flexibility to meet the growing demand are improving - but not fast enough and with significant needs still not being addressed. This panel will look at the challenges facing getting video to and from end users including: how to manage the need to deliver to both broadcast and OTT; how to ensure seamless customer experiences; what to expect as 4K and higher resolution cameras become ubiquitous; what network buildout and optimization need to take place to ensure the demand for ultra high speed broadband is met.
You can continue the conversation after the webcast during the upcoming TIA Connectivity Jam, being held June 5-7 in Dallas, TX.
-- Bo Daly, President and Chief Business Officer, Super Evil Megacorp
-- Yuval Fisher, CTO MVPD, Imagine Communications
-- Kevin Gage, EVP Strategic Development and Chief Technology Officer, ONE Media
-- Rashmi Misra, Worldwide General Manager Digital Video Services, Hewlett Packard Enterprise (HPE)
Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.
Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.
VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.
In this webinar you'll:
· Discover why VR marketing will be important in 2017
· Find out what will work in VR marketing, and what won't
· Understand the VR marketing landscape
· Learn how to get started, and how you can leverage the opportunity
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Dean Johnson, Head of Innovation; Brandwidth
* Cathy Hackl, Chief Communications Officer, Future Lighthouse
* Wendy Schuchart, Moderator, VentureBeat
Join this session to discover what science reveals as some of the worst sales leadership practices today. How might some of these common sales development practices actually hurting the bottom line and preventing the improvement of sales people? Is your company in danger of creating it’s own sales problems?
Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.
You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.
Attend this webinar to learn how you can:
•Quickly visualize and monitor the health of your Marketo data
•Fix the most impactful data quality problems right inside Marketo
•Enrich your data with business and/or consumer information
With DocuSign & Google, you can create, edit, and complete documents in minutes right from Google Drive and GMail. DocuSign has been designed as a natural extension to core G Suite applications, enabling users to create end-to-end digital workflows and move seamlessly from an email attachment or file stored in Drive to approval & signature in no time at all. Doing business has never been more efficient. Plus, your clients and partners will love the ease and convenience of signing with DocuSign.
In this webinar, you'll see DocuSign and G Suite in action and learn how to:
- Integrate DocuSign with G Suite applications such as Drive and Mail
- Add multiple signers and set the signing order
- Prepare a document for signature within Google Drive, GMail, and ZipForms
- Drag and drop "sign here" tags and other fields for guided signing
- Track documents from your Chrome browser
- Automatically store completed documents in your Drive account
- With DocuSign & Google, things just come together!
Adam Massey, Dir., Strategic Technology Partnerships, Google Cloud
Tim Proschold, VP, Group Strategy & Success, Sereno Group
Scott Harrison, Sr. Dir., Business Development, DocuSign
Marshall Nam, Dir. Partner Product Management, DocuSign
As of September 22nd, 2016, Resource Plans are no longer be available in Project Online. Resource Engagements has taken its place. Resource Engagements allow you to communicate effectively with Project Managers to avoid over-allocations.
Join this webcast to:
- Learn how to accept, reject and edit resource engagement requests from Project Managers
- Utilize the Capacity and Engagements Heat map to view the discrepancies between resource capacity and committed engagements for selected resources
- Swap generic resources for named resources and replace resources that are over-allocated for Project Managers
- Create reports and dashboards
- Understand how Portfolio Analysis is now affected
Additionally, we'll have time to address your questions and share what you need to know to prep for Resource Plan depreciation.
Are you effectively managing performance in your district?
In Managing Performance Made Easy, Steven shares his sales managers simple approaches to conducting quarterly business reviews, managing non-performing sales reps and managing your boss.
In this webinar, you'll learn how to:
•Implement a simple performance management process
•Conduct impactful quarterly business reviews
•Effectively manage non-performing sales reps
•Successfully manage your boss
Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.
To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.
Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.
In this webinar you'll:
* Use AI to accelerate your customer support
* Learn why chatbots are the answer to increased customer service
* Get started on the first steps toward implementing an AI solution on the help desk
* Integrated an innovative social customer service operation in a bot-driven world
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Tony Jamous, President of Nexmo, part of Vonage
* Wendy Schuchart, Moderator, VentureBeat
Ever wonder what it takes to build a great contextual email campaign? Or how your business could benefit from contextual marketing? In this AMA-style webinar, we’re putting the spotlight on our audience and answering your biggest questions about contextual marketing. Register now to secure your spot!
The shift from telecom operators offering stand-alone landline and mobile services to selling converged multi-play services is now well established and will continue to expand over the next few years. This is having a major effect on the telco competitive landscape. It also has implications for customers, regulators, technology vendors and other players in the telecom/content ecosystem. Convergence between landline and mobile is also a growing influence on M&A transactions, as is the practice of operators investing in premium content.
In this webinar we will examine the approach being taken by several leading operators, focusing on propositions and commercial impact. We will also present recommendations for telcos to successfully make the transition to multi-play and to become fully integrated service providers.
Learn how Alliant Credit Union is leveraging new industry standards and leading technology to service loans in a more effective and efficient manner. Alliant Credit Union (ACU) handles $9.3B in total assets around the US, which includes purchased mortgage loans from various lenders. Efficiently on-boarding new and existing lenders is key to servicing these purchased loans. During this webinar, you'll learn about the industry challenges, how Alliant works with Eccella to use Informatica B2B to onboard and process mortgage loan application more effectively, and how this technology can apply to your future challenges.
For any B2B company, one of their primary goals is to grow their business and increase productivity. Unfortunately, teams often struggle filling their pipelines with qualified opportunities and then spend much of their time hoping they will close.
Tune into our webinar with KiteDesk where we will discuss how to find high quality leads with effective email outreach to create a solid, predictable pipeline. We will also discuss tips and techniques for timely follow-ups to ensure those deals make it to the finish line and meet your revenue goals.
Information governance (IG) is a hard nut to crack in organizations, where it often lacks proper definition and eludes common user interfaces. As organizations pursue digital transformation and create, collect and use data to determine strategy and command performances, IG makes playbooks for how a modern workforce should appropriately use and consume data assets. This webinar discusses IG as a discipline, framework and collection of technologies to identify, assess and protect information assets and respond to regulatory and litigation risks and global privacy concerns.
Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.
As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.
Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.
She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.
A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?
Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.
Join this discussion with Monique Morrow, CTO & Chief Technology Strategist, President & Co-Founder of the Humanized Internet, for an in-depth look at what a true MR/AR/VR world means.
In the era of account-based marketing, social media marketing, content marketing, and more, it's now more imperative than ever for marketing, sales and account management to align around the needs of the customer. Especially in order to generate bigger and better pipeline, crush quota, and drive stronger lead- to-close ratios in order to accelerate revenue.
Join this webcast to learn:
- What 1,000 sales and marketing professionals said about aligning to generate bottom-line results
- Why data must be your foundation
- How to remove the cultural barriers to success
- The right processes to support alignment
- Strategies for getting started
Content Creation & Production that drives User Engagement because you Experience the Content.
George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.
Learn the tips and tricks from the field you need to ensure application success on Cassandra
With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.
Our 45 minute live webinar will provide you with vital tips and "lessons learned" to ensure your cluster runs smoothly.
What you’ll discover:
-The most common operational problems in Cassandra, and how to solve them.
-How to diagnose and resolve unexplained performance problems
-How to design your cluster to maximize availability
-How to monitor for early warning signs
-Expert tips and tricks from the field
Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.
View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.
Topics covered include:
- Streamlining clinical research, sales and HR processes with digital tools
- Elevating the digital agenda at your organization
- Scaling technologies globally
- Applying nimble design models for life science operations
- Implementing top life sciences trends in 2017
The new age of immersive digital media is just beginning. As we start to transition from flat 2D displays of the smartphone to the immersive 3D displays of VR/AR, brands have new opportunities to leverage the power of this new medium to better tell their stories and connect with their audience.
Join this webcast with Brian Herrera, CEO of Vidi VR, a 3D VR video sharing platform, as he draws from his acute knowledge of the evolving VR media space to cover:
- The current state of the VR/AR industry
- VR/AR content Spectrum
- Choosing the right VR/AR content strategy for your brand
- Predictions for the future of mixed media
we give an overview how augmented reality can be used to get ride of hardware for indoor navigation and position. And on top we show many use cases from the obvious airports, shopping malls, museum to the cases we did not see our solution at first sight but have a lot of new clients and use cases there like factories, building maintenance and so on
The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?
EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.
Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.
Augmented Reality in Business: Assessing the Potential
This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.
The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.
Featuring an industry-leading selection of Augmented reality experts:
- Josh Downs, Community Manager, BrightTALK (Moderator)
- Alice Bonasio, Technology Author and Journalist
- Max Dawes, Partnerships & Marketing Director, Zappar
- Mickael Jordan, Co-Founder & COO, Augment
For more information on Alice Bonasio please visit:
Enterprise is the best starting or entry point for AR and VR because the pain points are high, the dollars are there to make a strong ROI case for use, and the wearable form factor is much less of an issue. AR and VR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. We are optimistic that industrial productivity will grow and that this will ultimately translate into higher wages because AR and VR will allow more workers to do high-skill jobs, and improve their performance.
While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
This panel will explore ways to effectively bring this vision to fruition:
• Identifying the right use cases
• Getting internal buy-in and budget
• Finding development resources
• Rolling out new AR/VR processes and products
Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.
Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
-Summarize the Studies on Non-immersive Virtual Reality Therapy
-Summarize the Studies on Immersive Virtual Reality Therapy
-Discuss Current uses of Technology
-Discuss the Future of the Field
-Q & A
Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.
Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.
As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.
- Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?
- Are we more careful today to offer more accessible VR experiences than a year ago?
- How is this evolving? Do studios and creators tend to integrate more the human in the creation process?
The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.
As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?
Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.
We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
Today's Customer Relationship Management (CRM) sales tools and software are aiding enterprise business solutions and resource planning more than ever.
Microsoft Dynamics AX helps enterprise organizations increase the speed of doing business by enabling people to make smarter decisions, redesign business processes faster, and fuel business success. When you can make smarter decisions more quickly, from anywhere, you can redesign business processes faster and grow business at your pace.
Join this webcast to learn how Microsoft Dynamics AX can help you:
- Accelerate product introductions
- Make shop floor execution more agile
- Introduce and maintain intelligent order fulfillment
The first step in closing a sale is the initial meeting. Do you want more of those? Learn:
-What motivates the right decision makers
-How to find the ideal prospects
-The secret to creating compelling messaging
-Objection responses which work
-Secrets to hiring the right hunter
-Techniques for creating urgency
Status Quo Marketers hold on to a bygone era of advertising by flooding the market with cross-channel promotions and messaging in the hopes of grabbing an individual’s attention. They struggle to absorb, and maybe, ignore critical facts about how consumer behavior has changed. Connected Marketers, on the other hand, understand that grabbing a person's attention involves a value exchange. These marketers use insights and data to learn when and where to reach the individual and how to meet her needs, on her terms.
In this live Q&A, we’ll discuss what it means to be a Connected Marketer and why it’s critical to make that shift now. We’ll explore:
- Attributes of the Connected Individual and the Connected Marketer
- How marketers use data and insights to engage with consumers
- Shining examples of companies who embrace connected marketing
- How to make the shift now
Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service exploration has evolved considerably in the past 5 years. Today, companies in every industry are strengthening relations with customers and suppliers by productizing their data to make it accessible where people need it, when people need it.
In this webinar you'll learn about:
- The evolution of embedded analytics
- Applications and use cases for embedded analytics
- Whether to build or buy analytics to embed in applications
- Technology today that is making it possible to monetize data
Data is an organization’s most valuable asset. But capturing that value is impossible if data is locked away from the frontline business users. Join ThoughtSpot’s Chief Customer Evangelist and former Director of BI at Disney, Doug Bordonaro, for an in-depth discussion of best practices, and top pitfalls, BI teams are deploying to deliver governed self-service analytics company-wide and improve their competitive advantage.
In this webinar we will cover:
* Best practices for driving analytics adoption company-wide within a governed environment
* Top analytics use cases for building your organization’s competitive advantage
* Live demo of ThoughtSpot’s search-driven analytics
The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.
McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.
In this webinar you’ll:
* Learn how cognitive technologies scale across mobile devices (including cars)
* Evaluate the value of a machine learning product to your organization
* Tailor your data structure to optimize for future machine learning initiatives
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?
Leveraging primary research conducted with B2B buyers, this webinar will examine the cornerstones of how to get CX right in a B2B environment, and look at the provide practical tips and actionable strategies for marketers looking to raise their CX game.
It will be presented by B2B Marketing’s Editor-in-chief Joel Harrison, who will be joined by David Hicks of specialist CX consultancy, and marketing trainer and consultant Shane Redding.
In this session, you’ll learn:
• Marketing’s role in delivering excellent CX
• The role of influencers in CX
• How to measure and report CX, and to whom.
• How to create a company-wide approach to CX