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Marketing

  • Measuring Content Performance with ContentWRX: Live Demo + New Insights
    Measuring Content Performance with ContentWRX: Live Demo + New Insights Colleen Jones, CEO, Content Science Recorded: Oct 18 2017 60 mins
    If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”

    While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.

    Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.

    As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.

    Register today!
  • Taming data: How marketers turn data into real ROI
    Taming data: How marketers turn data into real ROI Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Recorded: Oct 18 2017 61 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by: Lytics
  • Learning Environment Modeling Language: The New Language of Learning Design
    Learning Environment Modeling Language: The New Language of Learning Design Phylise Banner Recorded: Oct 18 2017 55 mins
    Creating a vision that is shared among designers, subject matter experts, clients, and leaders is one of the fundamental challenges that content professionals must overcome. In the learning design space. Many project stakeholders lack the background knowledge, experiences, or "language" to relate their vision in ways that instructional designers can effectively implement.

    Join me, Scott Abel, The Content Wrangler and my special guest, Phylise Banner, Learning Experience Designer for this free, one-hour webinar. In this session, Phylise will introduce an easy-to-use and powerful visual learning design method called Learning Environment Modeling (LEM) — a unique visual language created to enhance communication and foster collaboration between instructional design professionals and diverse stakeholders.

    During the session, you will learn how to visually communicate the correlation of specific design elements to learning results and use Learning Environment Modeling (LEM) to collaborate effectively with blended learning project teams. Phylise will talk about how to facilitate more effective communication throughout the design process, and how to use a learning environment design system and tools to remove or reduce ego-centric behaviors and attitudes during the design process.

    Join us as we explore how LEM can support creative learning experience design and remove barriers to communication throughout the learning design process.
  • Intelligent Targeting Leading to Sales Acceleration
    Intelligent Targeting Leading to Sales Acceleration Prachi Juneja, Dun & Bradstreet and John Moore, Comerica Recorded: Oct 18 2017 44 mins
    Join our webinar led by Prachi Juneja, Sr Leader Advanced Analytics, Dun & Bradstreet and John Moore, SVP Data Strategy and Analytics, Comerica. In this session, Prachi and John will be discussing how predictive scores can be used to determine which prospects have buying characteristics such as high propensity, product demand, spending capacity, buying authority, growing and immediate needs. Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue.
  • Interactive Content Marketing: How To Unlock Powerful Data and Boost Conversion
    Interactive Content Marketing: How To Unlock Powerful Data and Boost Conversion Neha Mirchandani, Chief Marketing Officer at Dot.vu Recorded: Oct 18 2017 60 mins
    We spend so much time and money on getting our audience to read our content. But what are we learning about them? And what are our returns on investment?

    Content marketing is more than just likes, shares, hits and clicks. It’s a perfect opportunity to learn more about our customers’ personal traits, preferences, needs and challenges – and to translate those insights into personalized pitches that convert like a machine.

    Learn how you can use interactive content marketing to engage your audience, capture deeper insights about them and personalize content to maximize conversion. Get inspired with loads of examples and leave with great ideas for your content marketing efforts.

    Key takeaways:
    • What is interactive content marketing and why are leading brands using it?
    • New lead-gen tactics using interactive content
    • The 3-step process for higher conversion
    • Analyzing your data needs & how to capture it
    • How to qualify, segment and deliver high-precision pitches
    • Loads of examples and inspiration

    BrightTALK and Dot have created this fun little “What Is Your Marketing Superpower?” quiz: https://dot.vu/p/interactive/marketing-superpower-brighttalk/.

    Are you a creative genius, data nerd, social media maven or lead-gen machine? Take the quiz to find out (it only takes a minute)! We will be using this quiz as an example to explain some of the concepts, so taking it will also improve your experience while you’re tuned in to the talk.
  • Where mobile-first is not enough
    Where mobile-first is not enough Polle de Maagt, Founder, Ministry of World Domination Recorded: Oct 17 2017 64 mins
    So, what if all customer interactions would be mobile... Are you ready for that? What would you do? The last couple of years we have moved to a reality where the majority of interactions is on mobile. It is not so much about the device, as well as the superpowers it unlocks in terms of relevancy, personalization and relationships. But are we ready?
  • The Path to E-commerce Growth
    The Path to E-commerce Growth Signifyd | Coalition Technologies | BigCommerce Recorded: Oct 17 2017 49 mins
    Join ecommerce and cybersecurity experts from BigCommerce, Coalition Technologies and Signifyd for an in-depth discussion on the opportunities and pitfalls associated with various methods of growing your business.
  • How to Create a Webinar Factory: Lessons Learned from The Content Wrangler
    How to Create a Webinar Factory: Lessons Learned from The Content Wrangler Scott Abel, Chief Wrangler at The Content Wrangler Recorded: Oct 17 2017 57 mins
    The Content Wrangler is a San Francisco-based global digital media company that exists to help organizations adopt the tools, technologies, and techniques they need to connect content to customers.

    A small shop with two employees, The Content Wrangler uses webinars to build awareness, develop interest, and spot right-fit prospects. To compete with much larger firms, the company leverages its content strategy know-how to produce nearly 100 webinars a year on BrightTALK.

    Producing that many programs may seem unrealistic for even a much larger team, but it’s possible because the company applies principles from lean manufacturing to their webinar production processes -- a format that any company can replicate.

    Join BrightTALK for a special presentation from Scott Abel, Chief Wrangler at The Content Wrangler. You’ll learn how The Content Wrangler built one of the fastest growing—and most engaged—channels on brighttalk.com.

    You’ll discover how adapting lessons learned from single-source publishing can be applied to your webinar production process, enabling you to produce more webinars with less effort.
  • Connected devices and the rise of invisible payments
    Connected devices and the rise of invisible payments Kevin Gordon, Lead Innovation Architect, Worldpay Recorded: Oct 17 2017 31 mins
    By 2020, five billion people will be online, with 25 billion devices and machines using the Internet. Many devices will share data and services, and the way we engage with them will fundamentally change. In a connected world, consumer expectations of executing transactions on a phone, tablet, VR device – or even a refrigerator – will be higher than ever.

    As time goes on, devices will become smarter and make more and more decisions for us. We’ll be able to create rules as users to tell our devices what we’re comfortable with them paying for automatically. The use cases for rule-based payment are endless!

    As such, the onus of creating frictionless download and shopping experiences while overcoming barriers between devices lies with each business. When it comes to recurring and subscription payments, the technology underpinning these user experiences across devices is critical. Seamless, simple, and secure are the watchwords of an IoT world.

    Don’t wait until 2020 to address consumer pain points and overcome technological barriers to IoT adoption. Tune in to the latest VB Live event and hone in on the fastest, best ways to prepare for the IoT world. After all, it’s already here. Attend this webinar and find out:

    •How companies are already dealing with device connectivity
    •How the challenges posed by IoT are being solved for today
    •Global consumer attitudes around payments made by devices
    •How payments will become ‘invisible’ or ‘translucent’ for users
    •Payment technology that will enable devices to make decisions

    SPEAKERS:
    * Kevin Gordon, Lead Innovation Architect, Worldpay
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Worldpay
  • The Rise of the Robots - Automating the Content Chain for the Connected Traveler
    The Rise of the Robots - Automating the Content Chain for the Connected Traveler Kevin Ashbridge, Ph.D, Account Director, SDL Recorded: Oct 17 2017 57 mins
    It is now possible to deliver relevant, localized and personalized content instantly, across digital channels and devices globally. Hear how automated content machines can now handle content creation, translation and internet publishing processes.

    Discussion Points:
    *Explore the idea that it is now possible to deliver relevant, localized and personalized content instantly, across digital channels and devices globally.

    *Hear how automated content machines can now handle content creation, translation and internet publishing processes for your travel business"
  • Building Diverse Teams for Content Success
    Building Diverse Teams for Content Success Andrew Lawless, Team Lawless Recorded: Oct 17 2017 53 mins
    Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
  • Find an Enemy with your Content Marketing
    Find an Enemy with your Content Marketing Katie Martell Recorded: Oct 17 2017 46 mins
    Featuring: Katie Martell, On-Demand Marketer, at BrightTALK's Content Strategy & Distribution Summit.

    What do Salesforce, Apple, and the South Beach Diet have in common? They motivate others to action against an enemy - and it isn't the competition.

    While your buyers are certainly motivated by benefits, they are more likely to be truly galvanized when called to rally against a common foe. This is what creates movements that build momentum for brands.

    The right enemy can also be a powerful way to focus our marketing team and improve our content marketing. Join this session, and find your antagonist.

    About Katie:

    Katie Martell is a millennial CMO and entrepreneur. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, and top 3 most influential B2B marketer on Twitter. Katie has spent the last decade marketing to marketers, and today serves a variety of companies as an on-demand marketing consultant. Learn more at www.katie-martell.com
  • How to Write Cold Emails that Boost your Sales Pipeline in 2017
    How to Write Cold Emails that Boost your Sales Pipeline in 2017 Rod Sloane, Predictable University UK Country Manager Recorded: Oct 17 2017 48 mins
    This webinar will show you how to write emails that start more conversations that lead to sales opportunities.

    Presenter, Rod Sloane, will expalin how you can write in the language of your prospect.

    This webinar will expalin how you can boost your sales pipeline immediately..

    Ideal for salespeople, management and executive teams.
  • Recruiting with Content
    Recruiting with Content Lauren McNiff, Senior Digital Marketing Manger Recorded: Oct 12 2017 61 mins
    There has never been a bigger focus on branding and messaging in talent acquisition than right now. Why? Because people no longer want to work for a company – they choose instead to work with a company.

    In this webinar, discover how to stand out from the competition and get the right people to apply to your jobs with content. Tune in to learn:

    - The stages of the recruitment funnel and content you can use in each

    - Real examples of effective content for every stage

    - How to create and curate your own content

    - How content fuels your talent acquisition efforts
  • Powering the Shift to Agile
    Powering the Shift to Agile Liz Miller - CMO Council, Dario Debarbieri - IBM Watson Recorded: Oct 12 2017 58 mins
    Today’s marketing machine must be aligned to the agile flow of today’s fickle customer, able to adjust and adapt in real-time, thinking and often predicting behaviors in context to allow an organization to swiftly advance, iterate and optimize across functional boundaries.

    The CMO Council, in partnership with IBM Watson, will share new thinking and best practices for making this new marketing operation a reality in a one-hour interactive webcast featuring subject-matter experts and brand leaders currently making the bold shift to meet the customer where they stand. Joining the session will be Dario Debarbieri, CMO of IBM Watson North America and longtime CMO Council Advisory Board member, who will discuss the latest trends, from the API economy to the real opportunity of cognitive computing being applied to the marketing engagement engine.
  • CDPs and Multi-Channel Campaign Management: a Match Made in Heaven
    CDPs and Multi-Channel Campaign Management: a Match Made in Heaven David Raab, CDP Institute, Founder & Jim Kelly, BlueVenn, Principal Consultant Recorded: Oct 12 2017 60 mins
    Customers use multiple devices across many online and offline channels, generating overwhelming amounts of data. Organizations and marketers don’t only have to pull all this data together and make sense of it, but use it to deliver a seamless and personalized journey across every channel.

    While a CDP to create a Single Customer View can help you triumph over disparate data, the battle is only half won: these persistent, unified records need to be put to use. With multi-channel campaign management, marketers have the ability to engage and communicate with their customers at every stage of their journey.

    During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing. Asking questions such as: How else do the two marketing technologies benefit each other? Can one work without the other? Plus, of course, why a CDP and multi-channel campaign Management is a Match Made in Heaven.
  • Hybrid IT in Australia: How to Simplify & Manage Multiple Cloud Environments
    Hybrid IT in Australia: How to Simplify & Manage Multiple Cloud Environments Kelly Morgan, Research VP, Services at 451 Research; Nathan Vandenberg, GM, Data Centre at Dimension Data Recorded: Oct 12 2017 50 mins
    How can your enterprise better manage multiple cloud and non-cloud IT environments to accelerate your digital business? Are you among the 50% of enterprises challenged by the complexity of managing applications and data across hybrid environments?

    Find out what workloads are still on physical IT, where they’re moving to, and why enterprises use migration services to help.

    Join Kelly Morgan, Research Vice President, Services from 451 Research and Nathan Vandenberg, General Manager, Data Centre from Dimension Data on Thursday 12 October 2017, 11:00am – 11:45am, to understand the most common challenges faced when managing multiple IT environments in Australia and how to overcome them.

    We will guide you through the hybrid IT maze and provide you with actionable steps to simplify the complexity of managing multiple enterprise cloud and non-cloud IT environments.

    Join us as we explore the findings from the Hybrid IT report, a 451 Research report commissioned by Dimension Data.
  • Image recognition with deep learning
    Image recognition with deep learning Layla Tadjpour, Data Science Consultant, Ph.D. in Electrical Engineering from University of Southern California. Recorded: Oct 11 2017 39 mins
    In this webinar, we will learn about image recognition with deep learning. After a brief overview of what deep learning is, and why it matters, we will learn how to classify dogs from cats. That is, how to train a model to recognize dog images from cat images.

    We use Keras, an easy to use python deep learning library that sits on top of Tensorflow, and “fine-tuning”, a very important skill for any deep learning practitioner, to train a model to classify the images.

    Once we trained our model to classify dogs from cats images with high accuracy, we dig into the details of the trained model and look at its building blocks, i.e., Convolutional Neural Networks (CNN), Fully Connected Block and activation functions to develop an understanding of how the deep learning model works.
  • DTP Challenges? Just Say No and Automate
    DTP Challenges? Just Say No and Automate Val Swisher, CEO, Content Rules, Chip Gettinger, VP Global Solutions Consulting, SDL Recorded: Oct 11 2017 54 mins
    This webinar explores the benefits of eliminating costly DTP from your publishing workflow by automating via structured authoring with component content management.
  • Why Proactive Recruiting is Key to Filling Your High Priority Roles
    Why Proactive Recruiting is Key to Filling Your High Priority Roles Jess Verbruggen, Recruiting Researcher at Shopify Recorded: Oct 10 2017 47 mins
    It’s easy to preach the value of sourcing, but it’s difficult to prioritize regularly. Why spend hours reaching out to passive candidates - who may never reply - when you can just respond to candidates who are actively looking?

    Because proactive sourcing is key to filling your high-priority, hard-to-fill roles. Since Shopify zeroed in on proactive outreach three years ago, their growth has been explosive. They’ve skyrocketed from 550 to over 2,000 employees and made 387 hires through proactive sourcing, including 110 hard-to-fill roles.

    What’s more? They've doubled their candidate response rate to cold outreach from 21 to 42 percent since rolling out Lever Nurture.

    Want to know the secrets behind their unprecedented success? On October 10th, Recruiting Researcher Jess Verbruggen will share the outreach tactics that actually pique the interest of candidates, and ultimately lead to monumental growth.

    Join us to learn:
    - Why Shopify knew they had to prioritize proactive sourcing in the first place
    - How they advocated to build a team of recruiting researchers who specialize in sourcing
    - Concrete steps to increase your response rate to cold outreach
    - The direct link between sourcing and massively scaling your team
  • Digital marketing has 99 problems. Are you one?
    Digital marketing has 99 problems. Are you one? Arturo Mendiola & Matt Fairchild, Horizontal Integration Recorded: Oct 10 2017 31 mins
    In this webinar, we will outline how to connect your paid, earned, search, and organic marketing to Sitecore’s capabilities like personalization, path analyzer, engagement plans, and more.

    It also includes an examination of how data captured within Sitecore can inform and optimize media campaigns in real time. Last, we will share a broader view of how traditional offline tactics like broadcast and print play a role within the digital ecosystem that has Sitecore at its center.
  • Creating Social Video for Brands and Influencers in Minutes
    Creating Social Video for Brands and Influencers in Minutes Brian Alvey Recorded: Oct 10 2017 60 mins
    Who doesn’t want more fame, more influence, more respect and a legion of superfans? But blogging and podcasting are a time suck and building up that legion of superfans will take you years. Great news: there’s an app for creating quick video shows with your friends and followers that gives them the three things superfans crave: access, attention and acknowledgement.

    But hasn’t this collaborative video thing been tried before? Yes. Dozens of times. But no one else has followed the wisdom of Jerry Springer like the Clipisode team has. Jerry Springer? The talk show guy? Do we have to fight on camera and take paternity tests? Of course not. Not if you don’t want to.

    Join me, Scott Abel, The Content Wrangler, and publishing software expert Brian Alvey for a free one-hour webinar that takes a deep dive into Clipisode, a unique app for creating collaborative videos. See how Clipisode turns the influencer takeover model inside out and puts broadcast-quality video publishing power into anyone's hands — letting you go from concept to execution in minutes. Plus, get a first-look at a new online studio brands and agencies are using Clipisode to build branded animations for video shows.
  • AI facts vs fiction: AI business decisions that really work
    AI facts vs fiction: AI business decisions that really work Avinash Gangadharan, Sr Director of Engineering, Walmart Recorded: Oct 10 2017 61 mins
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    * Myths and realities of AI replacing vs. augmenting staff functions
    * How to bake AI into your business strategy
    * On- and offline use cases for AI
    * The future of AI for business

    Speakers:
    * Avinash Gangadharan, Sr Director of Engineering, Walmart
    * Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
    * Deep Varma, VP of Engineering, Trulia
    * Stewart Rogers, Analyst-at-Large, Venturebeat
    * Rachael Brownell, Moderator, VentureBeat
  • Retail Survival in the Age of Digital Disruption
    Retail Survival in the Age of Digital Disruption Sheryl Kingstone 451 Research, Sudesh Girdhari CenturyLink Recorded: Oct 10 2017 57 mins
    Digital transformation is real, and it’s happening – our data in the retail industry lends more insight to the state of the transition. It is an inescapable truth that every business is becoming a digital business empowered by new software initiatives such as AI, Robotics and IoT. The adoption of these disruptive trends will force a divide between business leaders and laggards. With the upcoming Black Friday and Cyber Monday, how prepared are you to meet rising customer expectations. As the pace of innovation accelerates, retailers need to act now. Our Global retail research illustrates a significant gap between digital leaders and laggards and even a modest investment can improve operational efficiencies and agility.

    The retail industry is bursting with digital innovation driving change. This session will review:
    •How differentiation demands digital maturity
    •Transformational technologies essential to create immersive, connected retail experiences across digital and physical worlds
    •The role of cloud services and its impact on customer experience, agility, efficiency and risk
  • Adapting Salesforce for an Account-Based Strategy
    Adapting Salesforce for an Account-Based Strategy Feng Hong, Senior Product Marketing Manager, Full Circle Insights, Bryant Lau Digital Marketing Manager, Highspot Recorded: Oct 5 2017 31 mins
    Feeling like your CRM isn't quite measuring up to support your account-based strategy?

    Implementing and executing a successful account-based strategy has many operational and technical implications. Join Full Circle Insights and Highspot in this webinar to learn how you can adapt your Salesforce to fit an account-based strategy.

    In this webinar, we’ll teach you how to:
    -Understand the gaps in your CRM that hinder ABM
    -Organize your Salesforce processes for ABM
    -Connect the dots between your data and measure your ABM performance
  • Customer Due Diligence after the Money Laundering Regulations 2017
    Customer Due Diligence after the Money Laundering Regulations 2017 Jane Jee, CEO, Kompli-Global Oct 19 2017 1:00 pm UTC 45 mins
    Do you really know your customer? Customer Due Diligence after the Money Laundering Regulations 2017 and the Criminal Finances Act 2017

    * How do you ensure you conduct a thorough search for, and provide ongoing monitoring of, adverse information on existing and potential clients?
    * How do you prove you are conducting compliant CDD?
  • Engaging Content Creation with Artificial Intelligence
    Engaging Content Creation with Artificial Intelligence Dhaval Bhatt, Founder and CEO of Resonate AI Oct 19 2017 3:00 pm UTC 45 mins
    Content marketers struggle with creating engaging content. With social media automation tools, most of the hard-lifting on content distribution is solved. The hard thing about content marketing is not marketing, it's the creation. The age-old question still stands true: How to tell an engaging story that creates "know-like-trust" factor with your audience and results in engagement and sales.

    In this webinar, we will cover:
    1) How to identify which tone of voice is generating high engagement for your brand
    2) How to identify the type of story that resonates with your audience?
    3) How to identify the style of voice that generates high-engagement for your brand
  • How to Identify and recruit referral sources that actually refer
    How to Identify and recruit referral sources that actually refer Mike Garrison, President, Garrison Sales Consulting & Larry Angeli, CRO, Amplifinity Oct 19 2017 3:00 pm UTC 45 mins
    Referrals are great in concept, but how do you build a consistent pipeline from them? Sales and marketing professionals will want to tune in to this roundtable interview with referral coaching and selling expert Mike Garrison, President of Garrison Sales Consulting and Larry Angeli, CRO for Amplifinity who uses referral selling with his sales team and advises clients on approach.

    These experts will be asked:
    >How do you identify good referral sources?
    >What is the value proposition for them to refer?
    >How should you approach and recruit them?
    >How can marketing help sales to do this?
    >How can you ensure a steady flow of referrals?
  • How to Power Your Customer Experience with Data
    How to Power Your Customer Experience with Data Rafael Flores, Senior Product Manager at Treasure Data Oct 19 2017 5:00 pm UTC 45 mins
    Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!

    In this webinar you will learn:

    -When, why, and how to leverage 1st, 2nd, and 3rd party data
    -Tips & Tricks for marketers to become more data driven when launching their campaigns
    -Why all marketers needs a 360 degree customer view
  • Simplify and Streamline Document Approvals with Digital Signatures
    Simplify and Streamline Document Approvals with Digital Signatures DocuSign & M-Files Oct 19 2017 5:00 pm UTC 60 mins
    Every business has documents that require signatures in order to be executed. For many companies, this remains a manual process that takes place either via email or on paper. But there is a better way.

    Watch this webinar to hear from DocuSign and M-Files on how integrating information management and digital signature technology ensures a faster and more convenient process for signing agreements.

    You will also learn how to:
    - Accelerate the collection of digital signatures, information and data within documents, such as contracts and agreements
    - Automate the document approval process so that anyone can transact anytime, anywhere, on any device
    - Increase security and lower cost by integrating information management with digital signature technology
  • Analytics 101 Part 2: Data Exploration & Predictive Modeling
    Analytics 101 Part 2: Data Exploration & Predictive Modeling Molly Jones, SAS Systems Engineer & Jen Lampert, SAS Solutions Architect Oct 19 2017 6:00 pm UTC 60 mins
    In this webinar, we dive deeper into analytics and talk about the advantages of data exploration and predictive modeling. We’ll also show attendees how to fine-tune the accuracy and precision of those analytic models so you can make critical decisions with confidence.
  • How to Optimize Your Content for Funnel Conversion and Revenue Impact
    How to Optimize Your Content for Funnel Conversion and Revenue Impact Feng Hong, Senior Product Marketing Manager, Full Circle Insights Oct 19 2017 7:00 pm UTC 45 mins
    “How can I get smarter about my content creation? What topics and types really impact performance?” You work hard to generate and market the content you believe is valuable and educational for your audience. When it comes to B2B, a performance-driven marketer needs to go beyond wordsmithing and growth hacking, and enter the realm of analytics and insights.

    Join Feng Hong, a Senior Product Marketing Manager at Full Circle Insights with a background in performance analytics in B2B, as he discusses a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content planning and creation.

    Learn how to:
    ·Categorize and cross-compare dimensions of content to optimize for performance
    ·Leverage Salesforce to understand content impact on your sales funnel KPIs
    ·Utilize attribution modeling to trace revenue contribution back to the content you generated
  • Account-Based Marketing on Auto-Pilot
    Account-Based Marketing on Auto-Pilot Gil Allouche, CEO at Metadata.io Oct 19 2017 9:00 pm UTC 45 mins
    Getting to deep insights and laser-targeted lead gen programs may seem exhausting considering the amount of data that marketers can collect today. Luckily, machine learning can vastly reduce the time and effort required to extract knowledge and grow your pipeline.

    This webinar covers highly precise and efficient ways to boost B2B demand generation. We'll show you how to optimize ads for ABM, improve precision targeting using Machine Learning, and ramp up your sales by using lookalike audiences. You’ll learn about the latest technology and best practices in lead generation and account-based marketing (ABM).
  • The Role of Taxonomy in Delivering Tech Docs to Chatbots and Voice Interfaces
    The Role of Taxonomy in Delivering Tech Docs to Chatbots and Voice Interfaces Seth Earley and Joe Gelb Oct 24 2017 3:00 pm UTC 60 mins
    As technology moves forward at a rapid clip, new content delivery channels are coming online. Technical communication professionals today are beginning to understand the impact of these changes on their profession. Providing content to chatbots, voice interfaces, and machine learning systems involves tech comm pros learning new skills like understanding customer journeys and crafting conversational content experiences with machine-ready content.

    Join me, Scott Abel, and my guests, information access expert, Seth Earley, Earley Information Science, and content delivery guru, Joe Gelb, Zoomin Software, for a discussion about the role taxonomy plays in helping organizations automate the process of content delivery and discovery. The duo will explore the need for machine-ready content—content that is optimized for automated delivery to consumers by computers. Discover the important role technical communicators can play in the creation of content that supports consumer demand for convenient access to relevant content when and where they need it.
  • It's Not Just Content — It's An Experience
    It's Not Just Content — It's An Experience Andrea Ames, CEO and Founder of Idyll Point Group Oct 24 2017 5:00 pm UTC 60 mins
    As content professionals, we are inundated every day with competing priorities, reduced resources, and a business climate that changes faster than we can assimilate. As a result, we are typically heads-down and focused on creating the content for our customer deliverables—everything from white papers and data sheets to text in the user interface and instructions to self-paced and instructor-led training. And often this gives us a very detail-focused view of the world. We tend to lose sight of the bigger-picture problem that our customers are trying to solve. In the end, we create detailed, accurate documentation or training or marketing content, but that content doesn't interoperate well with other content. We miss the forest because we're focused completely on the trees.

    While content is incredibly important, the experience in which it is delivered can make or break a reader's success with that content. When it is delivered relative to the other activities the reader is doing, where within those activities (or journey) it is presented to the reader, and in what forms and formats—those are key success factors that make up the experience side of the equation.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Ames, for this practical one-hour webinar. Andrea will discuss her framework for designing the experience we are striving to achieve for our clients and customers, including the key components of a great experience; what it takes to achieve consistency across multiple content creators within a single experience design; the steps for designing a great experience, and tips for validating that the experience meetings the needs of your customers.
  • Customer Insight: Future-Proof your Colocation Data Center
    Customer Insight: Future-Proof your Colocation Data Center Rhonda Ascierto, Research Director at 451 Research; Greg Jones, VP Strategy - Cloud & SP segment, Schneider Electric Oct 25 2017 3:00 pm UTC 60 mins
    Against the ever-changing and complex hybrid IT landscape, 451 Research surveyed more than 450 colocation customers globally – to understand the changing facets driving colocation demand and how colocation providers can be positioned for success today, and in the future. This research shows that the role of the colocation provider has never been more important – but the threats and challenges will intensify, and the opportunities will be uneven. Led by 451 Research’s Rhonda Ascierto, Research Director – Data Centers, and hosted by Greg Jones, VP Strategy – Cloud & Service Provider segment, Schneider Electric, this webinar will reveal the findings of this research along with actionable guidance colocation providers can use to plan for the future.
  • The Verto 2018 Trend Forecast: Where Will Consumers Spend Time Online?
    The Verto 2018 Trend Forecast: Where Will Consumers Spend Time Online? Gautam Raj Moktan, Data Analyst, Verto Analytics and Alison Murdock, SVP of Marketing, Verto Analytics Oct 26 2017 4:00 pm UTC 60 mins
    The way that consumers use digital devices and access media is in constant flux, and 2018 will be no different. How will emerging technologies, such as voice-driven interfaces, impact the way that consumers engage with media? Will shifts in consumer behavior affect your industry and your business?

    Join Verto’s Data Analyst, Gautam Raj Moktan, and SVP of Marketing, Alison Murdock, for a look at the data featured in our annual trend report covering shifts in consumer behavior and media measurement. Highlights include:

    - The explosive growth of personal assistant devices
    - The changing dynamics of the mobile games market
    - Shifts in mobile behavior that will have repercussions for brands and advertisers
  • The Easy Formula: Continuous Improvement in Technical Communication
    The Easy Formula: Continuous Improvement in Technical Communication Patrick Bosek, Jorsek LLC Oct 31 2017 5:00 pm UTC 60 mins
    Making things easier in TechComm is a combination of process, tools, and methodology. In this webinar, we’ll discuss the way Jorsek LLC thinks about TechComm activities and our general approach to making them easier and more efficient.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Patrick Bosek, co-founder of Jorsek LLC, for this free, one-hour webinar. We’re going to look at specific examples in future webinars — but first, we’re going to focus on the methodology, as it is perhaps the most important piece. The total mindset of "easier," (for us, our co-workers, and our customers) in TechComm is essential to being competitive in today’s world of technical publishing.

    Attendees will learn how to identify things that can be made easier, how we think about improvement in our TechComm activities, and how DITA enables continuous improvement.
  • How to Scale Your Creativity and Send Hyper-Personalized Emails
    How to Scale Your Creativity and Send Hyper-Personalized Emails The Movable Ink Team Oct 31 2017 5:00 pm UTC 60 mins
    1:1 experiences are vital to any email marketer’s success. But creating those experiences isn’t easy.

    No matter which strategy you employ - segmentations, lifecycle programs, retargeting, triggers - you never have enough content to fill all the possibilities. Infinite content: that’s a tall order for any marketer!

    In our upcoming webinar, you’ll get a sneak peek at the Movable Ink Creative Variations Solution that enables marketers to create the perfect experience for every customer by blending the right email creative with the right data.

    We’ll show you use cases across industries and explain how leading brands are creating true, 1:1 experiences with Creative Variations.

    Can’t make the webinar? Register anyway, and we’ll email you the recording.
  • Getting the Most from Big Data: The Benefits of Partnering with a DBaaS Provider
    Getting the Most from Big Data: The Benefits of Partnering with a DBaaS Provider Jim Curtis 451 Research, Steve Croce, Product Manager for ElasticSearch and DBaaS Object Rocket Oct 31 2017 6:00 pm UTC 60 mins
    Clearly, the onslaught of data, particularly big data, continues to cause many organizations to look for new ways in which to store, analyze, and manage that data. Cloud computing from public cloud vendors is often one place in which enterprises turn. Traditionally deployed and managed on-premises, databases are the lifeline of many enterprises. And while the cloud is appealing for a number of reasons, there are still questions on the minds of many organizations in choosing the right cloud partner to manage their database in the cloud.
  • Retail Analytics: The Key to Unlocking Your Data
    Retail Analytics: The Key to Unlocking Your Data Simon Runc - Visual Data Analyst at Atheon Analytics & Jeff Huckaby - Global Market Segment Directo for Retail, Tableau Nov 1 2017 2:00 pm UTC 45 mins
    With tight margins, volatile markets, and changing customer demands, retailers and wholesalers can't rely on intuition alone to drive growth and adapt to change. They need data-guided analytics.

    Join retail experts Jeff Huckaby and Simon Runc to learn how visual analytics enables you to see the big picture of your retail operations by looking across datasets. You'll learn how to build a real-time dashboard so you can optimise product mix and inventory by season, market, or segment in just a few clicks.

    You will learn about:

    -How to leverage all of your data to create sustainable, profitable strategies.
    -The best tips for designing a retail dashboard
    -The latest innovations in retail analytics revealed at Tableau Conference 2017
    -Can't attend? Register now and we will send you the recording the moment it's available.
  • Smart Communities and Autonomous Vehicles
    Smart Communities and Autonomous Vehicles Jill North - DOT City of San Jose; Robert Grant - Lyft; Moderated by Limor Schafman, TIA Nov 1 2017 3:00 pm UTC 60 mins
    Smart communities and corporations developing products and services for that environment understand that it requires a holistic view of what a “living” experience will be in a fully 5G-connected environment. Level 5 automotive autonomy will require a combination of wireless networks with V2V and V2I connectivity. This webcast will review the work automotive OEMs, cities and universities are doing to build infrastructure and transportation vehicles that will move from human driven, through connected to fully autonomous capabilities.

    Speakers:
    >> Jill North, Innovation Program Manager, Department of Transportation, City of San Jose
    >> Robert Grant, Senior Director of Public Policy, Lyft

    Bios:
    >> Jill North is Innovation Program Manager for the Department of Transportation at the City of San Jose. Although Jill is new to the public sector in her role as the Innovation Program Manager for the Department of Transportation in San Jose, she is no stranger to how emerging technology can change the way people experience the world around them. After 5 years as a Program Manager for Streetview at Google Maps, Jill is looking to bring her expertise leveraging technology to make San Jose the most innovative city in America. In 2014, she was granted the National CEO Award of Excellence for her Streetview collaboration with Parks Canada.

    >> Robert Grant - Rob Grant is the Senior Director of Public Policy at Lyft, where he spearheads Lyft's legislative and policy priorities throughout the U.S, including on autonomous vehicles. He previously worked at the United States Senate and the Federal Housing Finance Agency. In his ten years in the Senate, Rob played an integral role in addressing some of the most complex issues faced by the Senate Banking and Judiciary Committees, including the Dodd-Frank Act.
  • Automating Analytics With Artificial Intelligence
    Automating Analytics With Artificial Intelligence Pat Richards, Director of Big Data and Analytics, Intel and Mary Beth Ainsworth, AI and Language Analytics Strategist, SAS Nov 1 2017 5:00 pm UTC 60 mins
    Buzzwords can be daunting. Take artificial intelligence – everyone's talking about it, so you feel like if you're not using it to further your business goals, you're falling behind. The good news is the real action around AI is happening now through advancements in analytics – faster computing, more complex algorithms and intelligent analytical output. But, because computers don’t understand strategy, human integrity is needed to identify and implement your organization’s vision for embracing AI. In this webinar, join Intel and SAS for a discussion on what’s needed to enable AI and what industry use cases can support development of your strategy.
  • Preventing Fraud and Financial Crimes
    Preventing Fraud and Financial Crimes Kim Minor - Global Financial Services Marketing Director, Tableau Nov 2 2017 2:00 pm UTC 60 mins
    Detecting potential fraudulent activities within your organization can be challenging. Whether you are monitoring bank account activities, examining insurance claims, or investigating suspicious card payments, Tableau’s robust visualization and analytics capabilities are well matched. Join us as we partner with Visa to share the latest in fraud trends and best ways to monitor suspicious activity.

    View this live webinar and we’ll cover:

    -An overview of the trends in fraud and financial crimes and required regulation in the industry
    -How to utilise Tableau dashboards to properly monitor for potentially fraudulent activity
    -A data-driven strategy to leverage your analytics to improve fraud investigations
    -Discover how your analytics can save you time and effort while maintaining the required level of risk management and oversight needed in your operation.
  • Optimize Omnichannel Marketing with Analytics for Big Results
    Optimize Omnichannel Marketing with Analytics for Big Results Robin Way (Corios) and Noah Powers (SAS) Nov 2 2017 4:00 pm UTC 60 mins
    As a marketer, you're charged with delivering the right message to the right audience at the right time - without wasting budget. It's a tall order, but data and analytics have helped top companies achieve the optimal balance. Tune in to this webinar to hear Corios President Robin Way and SAS Principal Solutions Architect Noah Powers share optimization lessons from retail, hospitality and financial services that you can apply to your own business to boost your marketing ROI.
  • Real world deployments: Making media operations work in the cloud
    Real world deployments: Making media operations work in the cloud IBC365 | Discovery | VICE | Phantom Sun Nov 2 2017 4:00 pm UTC 60 mins
    IBC365’s webinar on the cloud will examine how the technology has been adopted by the post-production, content management and playout sectors.

    Three case studies from a post-production facility and two broadcasters provide the basis for a discussion about the adoption of cloud-based services and tools.

    According to a recent IABM survey, some 85% of broadcast industry buyers plan to deploy cloud technology in the next three years.

    Through a series of early adopter case studies, IBC365 will examine how vendors and technology suppliers have responded to this demand, whilst also looking at the changes broadcast and media businesses need to make in order to derive maximum benefit from the cloud.

    Speakers:
    Josh Derby, Vice President, Technology Development & Strategy, Discovery Communications
    Tim Bertioli, Vice President, International Operations, VICE Media
    Eben Clancy, Co-Founder and Managing Director, Phantom Sun Post Production
  • What is a dashboard, anyway?
    What is a dashboard, anyway? Andy Cotgreave - Technical Evangelism Director, Tableau Nov 3 2017 2:00 pm UTC 30 mins
    What is a dashboard? And does it matter? Should a dashboard fit one screen? Should it provide instant insight? Should it be interactive?

    In this webinar, Andy Cotgreave will challenge the traditional definition of a dashboard. He will share his own definition and explain how the purpose of sharing data isn't to fit a particular definition, but to fulfill a goal. Andy will show many examples of different dashboards, explaining why they work and how they push the definition of the term "dashboard". Attend this webinar if you want to more effectively engage the users of your dashboards.
  • Why can't my business be seen on Google Maps or Local Results?
    Why can't my business be seen on Google Maps or Local Results? Nick Gomez & James Barber (Co-Head of SEO & Senior Account Manager) Nov 7 2017 11:00 am UTC 60 mins
    Local SEO is more important than ever, with Google increasingly favouring local search results and allocating a significant portion of the search engine results page to the local 3 pack (a Google Map entry featuring 3 local businesses).

    At Go Up we make sure that your business receives the local visibility it deserves, wherever your target market is in the UK.
  • Dashboards for insight and impact
    Dashboards for insight and impact Jeffrey Shaffer - VP of IT and Analytics at Recovery Decision Science | Steve Wexler - Principal at Data Revelations Nov 7 2017 2:00 pm UTC 60 mins
    Citing real-life case studies from their new book, The Big Book of Dashboards, two data visualization experts will share their proven best practices, based on over 30 years of hands-on experience, for building business dashboards to help you find more insights from your data more quickly.

    Attend this webinar and learn how to:

    -Build insightful dashboards that work for specific industries and departments
    -Turn a dashboard from good to great
    -Go BEYOND dashboards
  • The Easy Formula — Easier Release Notes
    The Easy Formula — Easier Release Notes Patrick Bosek, Jorsek LLC Nov 7 2017 6:00 pm UTC 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Patrick Bosek, co-founder of Jorsek LLC, for this free, one-hour webinar. This webinar will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.