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  • One Thing Your Site Can Do To Defeat the Abandoned Cart Syndrome
    One Thing Your Site Can Do To Defeat the Abandoned Cart Syndrome Mike Carr, VP of eCommerce Services at Amazon Recorded: Mar 22 2018 34 mins
    Did you know that simplifying the login experience of your site visitors can result in up to 20% increase in order size and in up to 62% fewer abandoned shopping carts? Join Mike Carr, the VP of eCommerce Services at Amazon, as he reveals how Amazon helps top digital businesses attract more Amazon shoppers to their sites and boost sales.

    During this interactive and thought-provoking session, the attendees will learn how to create digital experiences that prevent disengagement and build loyalty.

    To learn more, visit: https://developer.amazon.com/login-with-amazon
  • How to Generate Sales Leads with No Budget
    How to Generate Sales Leads with No Budget Kendra Lee Recorded: Mar 22 2018 45 mins
    Whether you’re a salesperson hunting for your own leads, or a business with little marketing budget, you have to get creative to get more leads. There are 10 strategies you can use to attract more prospects and generate qualified leads without spending much money. Join us and build your funnel now!
  • Crucial Keys to a Successful Sales Hire
    Crucial Keys to a Successful Sales Hire Carole Mahoney Recorded: Mar 21 2018 33 mins
    Avoid the expensive costs of a failed sales hire. Join this webinar to learn simple strategies to find and interview the right candidates and set them up for success. Be the first to access links to free tools to help in your hiring and onboarding processes.
  • Challenges and Prospects for UK SMEs
    Challenges and Prospects for UK SMEs Ian Cass, Forum of Private Business, Tim Vine, Dun & Bradstreet and Markus Kuger, Dun & Bradstreet Recorded: Mar 21 2018 42 mins
    Our recent survey highlighted the challenges and opportunities facing UK small and medium businesses going into 2018. Join Dun & Bradstreet and the Forum of Private Business for a discussion on how to help mitigate the impact of late payments and an economist’s view on what the latest Brexit developments mean for the UK’s SME community.
  • GDPR: Evita el riesgo de incumplimiento con la virtualizacion de datos
    GDPR: Evita el riesgo de incumplimiento con la virtualizacion de datos Anastasio Molano, Senior VP. Denodo Recorded: Mar 20 2018 52 mins
    En su reciente informe, “Predictions 2018: A year of reckoning” [Previsiones para 2018: el año de la verdad], Forrester prevé que el 80% de las empresas afectadas por el GDPR no cumplirá con este reglamento en mayo de 2018 y, entre las que no lo respeten, se tratará de un incumplimiento intencional en el 50% de los casos.

    El cumplimiento no debería ser tan difícil. ¿Y si cumplir con el GDPR fuera más fácil gracias a una tecnología que te permita reducir los costes de manera significativa? La virtualización de datos es una tecnología avanzada y rentable, con la que se garantiza la privacidad desde el diseño, con el fin de que sea más fácil satisfacer los requisitos del GDPR

    No te pierdas esta sesión y aprende:

    - Cómo la virtualización de datos proporciona los pilares para cumplir con el GDPR mediante auditoría, catálogo y seguridad de datos.

    - Cómo puedes activar en toda la empresa una sola capa de acceso a los datos con medidas de protección.

    - Por qué la virtualización de datos es una funcionalidad imprescindible a la hora de cumplir con el reglamento.

    - Qué fácil es cumplir con el GDPR para los clientes de Denodo.
  • Nailing Your Sales Pitch - in All Situations
    Nailing Your Sales Pitch - in All Situations Michael Griego Recorded: Mar 15 2018 47 mins
    Is your sales pitch professional? Is it high-quality and crisp? Can you flex and apply it anywhere on the phone, a live meeting, trade-show, or with executives? This dynamic webinar will provide practical professional sales tools that will help you reset and master the most critical element in professional selling.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 12
    The Download: Tech Talks by the HPCC Systems Community, Episode 12 HPCC Systems Recorded: Mar 15 2018 95 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 12 includes Tech Talks featuring speakers from our community on topics covering exploratory data analysis, geospatial solutions and ECL Tips leveraging the HPCC Systems platform.

    1) Itauma Itauma, PhD Candidate, Keiser University - Conducting exploratory data analysis in educational research using HPCC Systems®

    2) Ignacio Calvo, LexisNexis Risk Solutions - Big Data and Geospatial with HPCC Systems®

    3) Bob Foreman, Senior Software Engineer, HPCC Systems, LexisNexis Risk Solutions - ECL Tip of the Month
  • Your Leadership Revolution
    Your Leadership Revolution Samantha Woolven, Culture and Change Consultant at SW Consultants Recorded: Mar 15 2018 45 mins
    Transparency, trust, and two-way communication. We are no longer in the age of top-down management and we would rather pull than push. The world of work is changing all around us, how can we keep up?

    Authenticity and core purpose are the cornerstones of customer and employee engagement. How close are you and your leadership team to your frontline employees and the customers you are all here to serve?

    You too can you kickstart a leadership revolution - empowering your people to be more open, helping everyone to take on more responsibility, and working together to make your company grow.

    Sharing stories of success and practical tips to overcome internal challenge, Samantha will lead you through why, how, and the enormous potential of getting everyone to lead your business better.
  • Office 365 As A Content Services Hub? Seriously!
    Office 365 As A Content Services Hub? Seriously! Steffen Frederiksen Recorded: Mar 15 2018 61 mins
    Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language–and on the device of their choosing.

    Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!

    Join our special guest host, Paul Perrotta, and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.


    Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.

    While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.
  • Maximize Sales Training with the 5 Stages of Sales Mastery
    Maximize Sales Training with the 5 Stages of Sales Mastery Mike Kunkle Recorded: Mar 14 2018 48 mins
    The fact that Sales Training ROI is elusive is almost legendary. The truth is, most Sales and Sales Enablement leaders have no plan for behavior change or supporting the attainment of sales mastery. In this webinar, Mike Kunkle will share an approach that is proven to deliver results and ROI.
  • The AI use cases that keep you competitive
    The AI use cases that keep you competitive Matthias Keller, Kayak Recorded: Mar 14 2018 62 mins
    The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

    From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

    Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

    You’ll learn:
    * What technologies fall under the AI umbrella
    * How companies like Kayak use AI to understand customers and personalize experiences
    * How to identify the right AI use case for your business
    * Common challenges firms face when implementing AI
    * Why AI’s time in the sun has finally come, and why it’s here to stay

    * Brandon Purcell, Principal Analyst, Forrester
    * Matthias Keller, Chief Scientist, Kayak
    * Martine van der Lee, Director of Social Media, KLM
    * Pradeep Elankumaran, CEO and Co-Founder of Farmstead
    * Rachael Brownell, Moderator, VentureBeat
  • 5 Successful Strategies for Using Stories in Your Sales Pitch
    5 Successful Strategies for Using Stories in Your Sales Pitch Julie Hansen, Founder Recorded: Mar 14 2018 39 mins
    Fact: Stories can drive sales. But what type of story is most effective? When should you tell a story and how do you find the right story for your customer? Discover 5 successful strategies for using stories in your sales pitch to move the sale forward.
  • Credit Champions
    Credit Champions Dun & Bradstreet Recorded: Mar 14 2018 5 mins
    In this short video taken from the Chartered Institute of Credit Management (CICM) “Credit Champions” film, our finance, credit & risk experts take a deeper look at the modern world of credit management – also featuring Softcat, a fast-growing FTSE 250 company, discussing how efficient credit management processes enable them to continue to drive profitable growth.
  • Enabling Content in Chatbots and AI: Part II — The Microcontent Solution
    Enabling Content in Chatbots and AI: Part II — The Microcontent Solution Steve Manning Recorded: Mar 13 2018 59 mins
    On December 12, 2017, Steve Manning presented a discussion on how new technology will change the way we approach content. The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.

    This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    Join our special guest host, Val Swisher, and Steve Manning In Part II of this series, where Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.
  • Sales Legends Series - An Interview with Jon Ferrara
    Sales Legends Series - An Interview with Jon Ferrara Deb Calvert with special guest Jon Ferrara Recorded: Mar 12 2018 46 mins
    Join Deb Calvert as she interviews Sales Legend Jon Ferrara. Jon is a CRM and Relationship Management entrepreneur and noted speaker about Social Media's effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com.
  • Cisco and SAS: Working Together to Answer Your IoT Ecosystem Questions OnDemand
    Cisco and SAS: Working Together to Answer Your IoT Ecosystem Questions OnDemand Saurabh Mishra, SAS and Han Yang, Cisco Recorded: Mar 9 2018 36 mins
    In this first part of our two-part webinar series, we aim to cover some of the challenges and opportunities when investing in IoT as well, highlight some of the solutions that can be leveraged to obtain desired outcomes, showcase the benefits of the Cisco – SAS validated design program and demonstrate how Cisco and SAS work together in the IoT Ecosystem.
  • Marketing, Merchandising and Inventory: Compete with Retail Analytics
    Marketing, Merchandising and Inventory: Compete with Retail Analytics Dan Mitchell, SAS and Christopher Houck, Core Compete Recorded: Mar 9 2018 36 mins
    Marketing, merchandising and supply chain are the pillars of the retail business. Aligning these processes may sound easy, but it can be much more complicated than it seems. Connecting omnichannel data and analytics is the key to success in the competitive world of retail.
  • Simplify teamwork with Microsoft Teams
    Simplify teamwork with Microsoft Teams Janeann Perkins, Microsoft Recorded: Mar 8 2018 81 mins
    A customizable hub for effective teams

    The way people work together is changing. Users struggle to manage multiple logins as well as share and discover information, while IT experts face the threat of shadow applications creeping in and threatening security and compliance. The combination of unique workstyles, colleagues from different generations, and collaborators with differing expectations necessitates a universal toolkit for teamwork.
    Microsoft Teams is the hub for teamwork in Office 365, integrating with Office 365 apps and consolidating the tools you and your colleagues use to get things done.
    Join this webinar to:
    Find out how Teams facilitates chat, calls, and meetings for modern collaboration.
    Discover how you can leverage the enterprise security, compliance, and manageability of Office 365 to reach your objectives.
    See how you can customize and extend your Microsoft Teams experience with updates from the apps you use every day.
  • Own Your Story--A Personal Brand Workshop
    Own Your Story--A Personal Brand Workshop Olivia Christian Brand Strategist, Workshop Lead Recorded: Mar 8 2018 31 mins
    An organization's vision and purpose is communicated from the top down. CEOs, Executive Directors and Leadership Teams are charged with motivating varying audiences to their goal or cause, e.g. invest, volunteer, give, attend, work with us. What's essential in effectively communicating a vision and purpose that includes both the logical--the head, and the emotional--the heart?

    Olivia Christian’s early professional career was dedicated to working with and on behalf of elected representatives that were committed to improving the lives of individuals and families living in the San Francisco Bay Area’s most vulnerable communities.

    In 2005 Olivia left city hall and began working as a brand development consultant. Her clients have included organizations providing access to life advancing services to the underserved and female entrepreneurs developing resources and opportunities that support the professional and personal growth of other women. Through her workshop, OWN YOUR Story, Olivia coaches individuals and teams who want to effectively convey the why, how and what of their personal brand story for any given audience.
  • Putting NPS to Work - 5 Ways to Get the Most Out Of Your Net Promoter Programs
    Putting NPS to Work - 5 Ways to Get the Most Out Of Your Net Promoter Programs Dan Larsen, Sr. Product Manager, Henry Schein Recorded: Mar 8 2018 55 mins
    You’ve setup your survey, you’ve segmented your customers, and you’re ready to start collecting NPS responses. Congratulations! Now what are you going to do with your score? You’re not alone if you’re not sure. NPS is becoming an increasingly popular metric, but it’s not always clear how product teams can take NPS feedback and make it actionable in their products.

    Henry Schein faced similar questions when rolling out NPS for their dental practice software. Dan Larsen, Sr. Product Manager, shares how they rolled out NPS to their customers, the lessons learned along the way, how and they built a tight feedback loop both inside and outside the company to ensure that customer input is captured, and leveraged directly to improve their product experience.
  • Catch Your Leadership Stride: Behaviors that Drive Success
    Catch Your Leadership Stride: Behaviors that Drive Success Leslie A. Rubin and Kendra Dahlstrom Recorded: Mar 8 2018 59 mins
    A successful and effective leader is like an athlete- they must continuously train to stay ahead in an ever-changing business climate. Many leaders come with “built-in” skills and behaviors that give them an advantage, while others may need to learn new behaviors just to stay in the race.

    In this session, we’ll discuss what it takes to be a great leader – from a high degree of self-awareness to a stomach for ambiguity, to be an effective communicator, and of course, maintain a positive attitude. These are just a few of the behaviors we’ll uncover that are needed for both the aspiring and current leader to catch and maintain a leadership stride. We’ll also highlight real-life examples of current executives and leaders, and share some key tips to evaluate what’s working and what’s not.

    In this interactive session, you will learn:
    •What it takes to have a leadership mindset.
    •Identifying behaviors that we need to "unpack" or need to evolve.
    •Understand core attributes great leaders must have when they are leading a team, running a company or communicating.

    Leslie A. Rubin, CEO, Image Matterz Consulting, Author, and Co-Founder of Executive Greatness Institute
    Kendra Dahlstrom, CEO, Aspire to Be International, Author & Coach
  • How to Reuse Structured Content with DITA
    How to Reuse Structured Content with DITA Gosia Radymiak Recorded: Mar 8 2018 58 mins
    Reusing content can be beneficial, but complicated to manage without proper guidelines. You can reuse content on many levels and apply different methods, from conditional filtering on entire maps to variable phrases for single words.

    Join guest host Paul Perrotta, and our special guest, Gosia Radymiak, Customer Success Manager at Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, attendees will learn how to 1) review reuse mechanisms available in DITA; 2) learn about reuse best practices, including content organization and localization do’s and don'ts; 3) learn how to create a reuse strategy suitable for your content; and finally, 4) to get links to useful resources about DITA and reuse, including articles and training.
  • Women in Tech Leadership: Building your Brand & Becoming a Better Leader
    Women in Tech Leadership: Building your Brand & Becoming a Better Leader Jeanne Morain, Emerald de Leeuw, Jill Donahue & Andrea Short Recorded: Mar 8 2018 59 mins
    2017 was a historic year for women and feminists around the world. With the #metoo and #knowno campaigns, gender gaps and disparities were brought to light in ways they hadn't been before.

    Now it's a new year and with it comes new challenges for women in hi-tech careers: whether it be navigating your career through these times, finding or becoming a mentor, building your personal and professional brand as a leader, dealing with office politics or maintaining work-life balance, the challenges and opportunities for women in the workplace are endless.

    Join this expert panel with moderator Jeanne Morain and panelists Emerald de Leeuw, Executive Director, EuroComply Data Protection Technology, Jill Donahue, Sr. Director of Marketing, PC Connection, and Andrea Short, Director, Supplier Marketing at Tech Data.

    They will share personal stories and experiences, tips and best practices, problems and solutions around these and other topics for women in tech leadership.
  • You Should've Been a Doctor: How to turn your interests into a career
    You Should've Been a Doctor: How to turn your interests into a career Ina Yulo, Senior Content Strategy Manager, BrightTALK Mar 23 2018 4:00 pm UTC 45 mins
    Ever since she was a kid, Ina Yulo's grandmother told her that she wasted the skills she had in math and science by going into the marketing and communication field. "You should've been a doctor," said her grandmother. To which she responded, "But I don't WANT to be one."

    Despite taking a while for her to really feel comfortable and proud about her chosen path, she now has a thriving career running content strategy and communities for the FinTech industry, where she has grown a community of over 300,000 global members.

    Join this session where you will learn:

    -How to intelligently turn your interests into an income-earning profession
    -The importance of putting time aside for learning
    -Finding your niche, your tribe, and yourself
    -The importance of speaking opportunities and throwing yourself out there
    -Branching out -- How not to be a one-trick pony
  • Building a multi-purpose Data Lake for Increased Business Agility
    Building a multi-purpose Data Lake for Increased Business Agility Alba Fernández-Arias, Sales Engineering at Denodo. Mar 27 2018 9:00 am UTC 60 mins
    The data contained in the data lake is too valuable to restrict its use to just data scientists. It would make the investment in a data lake more worthwhile if the target audience can be enlarged without hindering the original users. However, this is not the case today, most data lakes are single-purpose. Also, the physical nature of data lakes have potential disadvantages and limitations weakening the benefits and possibly even killing a data lake project entirely.

    A multi-purpose data lake allows a broader and greater use of the data lake investment without minimizing the potential value for data science or for making it a less flexible environment. Multi-purpose data lakes are data delivery environments architected to support a broad range of users, from traditional self-service BI users to sophisticated data scientists.

    Attend this session to learn:

    * The challenges of a physical data lake
    * How to create an architecture that makes a physical data lake more flexible
    * How to drive the adoption of the data lake by a larger audience
  • Andy Kirk - How to choose the right chart type for your data
    Andy Kirk - How to choose the right chart type for your data Andy Kirk - Data Visualisation Specialist Mar 27 2018 1:00 pm UTC 60 mins
    Choosing the right chart type can be the difference between a good visualisation that answers the questions you have of your data, or a great visualisation that provokes new questions and discovers even more actionable insights.

    In this live webinar, data visualisation specialist Andy Kirk will share his principles for choosing the chart type that delivers the most insights based upon your type of data and the questions you want to answer. Join us to discover how you can become more scientific in your chart selection.

    Using research from his crowdsourced project - The Chartmaker Directory, Andy will analyse a number of different chart types so that you can learn:

    -What each chart type reveals
    -When a chart should and shouldn’t be used
    -How to make your charts beautiful
  • Global Content Operating Model: the Content Opportunity
    Global Content Operating Model: the Content Opportunity Andrew Thomas, Product Marketing Director, SDL and Kel Commins, SVP, Presales Solution Consulting, SDL Mar 27 2018 3:00 pm UTC 60 mins
    Discover how content drives the digital journey.

    The digital world is transforming how we interact with our customers. In this world, content is currency and the right content drives the customer journey and connects each customer touchpoint with the next. But managing this content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform.

    That sounds great in theory, but what does it actually mean? Join SDL as we discuss how a Global Content Operating Model (GCOM) can help you achieve your business goals by defining processes and technology frameworks that support your entire content supply chain.

    We’ll look at business parameters that factor into how you deploy such a model, and take a peek at how this model evolves over time and even prepares companies to take advantage of emergent AI.

    We’ll break down each step, including:

    • How to manage the content supply chain across departments and platforms.
    • How to apply processes that address each step from content creation and translation to delivery.
    • Criteria for selection of technology and services that lead to growth and sales.
  • Growthhacking content creation to transform your business
    Growthhacking content creation to transform your business Lisa Gibbs, Director of News Partnerships, Associated Press Mar 27 2018 5:00 pm UTC 60 mins
    Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

    Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

    To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

    By attending thIs webinar, you'll learn how optimizing content can:

    * Increase relevance for consumers across channels
    * Leverage data to increase consumer engagement with content
    * Increase the volume and scope of content, netting stronger conversions.
    * Seize customer journey opportunities when they appear

    * Lisa Gibbs, AP Director of News Partnerships, Associated Press
    * Ari Goldberg, Founder, Barber Surgeon’s Guild
    * Peggy Anne Salz, Principal, Mobile Groove Consulting
    * Rachael Brownell, Moderator, VentureBeat
  • Cyber Security: Protecting Assets
    Cyber Security: Protecting Assets IBC365 | TVT | DPP | Juniper Networks Mar 28 2018 3:00 pm UTC 75 mins
    With viewers consuming content on an increasing array of devices and platforms and the virtualisation of workflows, the task of protecting assets has never been so complicated and costly. Add to this the fact that the media industry is a high-profile target for hackers and it becomes clear that cyber security is at the top of the agenda for all those involved in the media supply chain.

    Join this IBC365 webinar, sponsored by Juniper Networks, to hear from senior industry figures who will examine where the weaknesses lie in the production, delivery and distribution workflow and consider what can be done to address vulnerabilities and make sure that film and TV is consumed as intended by broadcasters, platforms and content owners.

    The webinar will cover:
    - Identification of supply chain vulnerabilities
    - Best practice for safe guarding assets
    - The role of people in protecting content
    - How best to anticipate a cyber breach
    - What to do if your security is compromised

    Peter Elvidge, Vice President of Technology, TVT
    Dr Mark Harrison, Managing Director, DPP
    Spencer Stephens, Production & Media Technology Expert
    Lee Fisher, Security Specialist, Juniper Networks
  • The FDA's MDM Journey: A 360 View of the Global Drug Supply Chain
    The FDA's MDM Journey: A 360 View of the Global Drug Supply Chain Shanthi Vigneshwaran, Computer Scientist, FDA & Prash Chandramohan, Director of Product Marketing, Informatica Mar 28 2018 5:00 pm UTC 60 mins
    The FDA Center for Drug Evaluation and Research (CDER) performs an essential public health task by making sure that safe and effective drugs are available to improve the health of people in the United States. CDER's primary mission is to promote and protect public health by ensuring availability of safe and effective drugs of high quality throughout the entire drug life cycle. The Center oversees the research, development, manufacture and marketing of drugs.

    In order for the FDA to best adapt to the ongoing rapid changes in the drug regulatory environment, driven by scientific innovation, globalization, the increasing complexity of regulated products, new legal authorities and additional user fee programs, CDER initiated a major effort five years ago to improve its ability to manage key regulatory data over the life of a drug and to better understand the global drug supply chain at a more granular level.

    During this webinar, Shanthi Vigneshwaran, Computer Scientist at the Food and Drug Administration, will share how the CDER has created a 360 view of a drug’s lifecycle, from inception to product. This includes visibility of the global drug supply chain, product ingredients, suppliers, and facilities - bringing them into one trusted view – and empowering the agency to trace any potential harm, save lives, and respond to changes in supply and demand more quickly.

    Join us to learn how it’s possible to:
    • Gain visibility into a global supply chain across disparate locations and systems
    • Address globalization and apply standards in data processes to ensure integrity
    • Manage data across complex product lifecycles
  • Reduce churn and maximize subscription revenue with machine learning
    Reduce churn and maximize subscription revenue with machine learning Emma Clark, Sr Product Manager, Recurly Mar 28 2018 5:00 pm UTC 60 mins
    Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.

    Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent.

    Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning.

    Don’t miss out!

    Registration is free.

    In this webinar, you’ll learn...
    * The power of dynamic retry logic, optimized for each individual invoice
    * The incremental lift that a well-designed dunning strategy can have on revenue
    * The key metrics every subscription business should understand to prevent churn
    * How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions.


    * Emma Clark, Director of Product, Recurly
    * Devin Brady, Data Scientist, Recurly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Recurly
  • Leveraging AWS Cloud Services and Open Source Solutions For Open Banking
    Leveraging AWS Cloud Services and Open Source Solutions For Open Banking Ben Slater, Chief Product Officer, Instaclustr & Ganesh Raja, Big Data Solutions Architect, AWS Mar 28 2018 9:00 pm UTC 60 mins
    Competing globally means processing billions of mobile, online and in-store transactions while meeting Payment Services Directive (PSD2). In the financial services market the demand to support hundreds of thousands of merchants in over a hundred currencies and providing transaction history for customers dating back seven or more years, requires a data platform and cloud services that will support scalable agility and flexibility.

    In this webinar, presented by AWS and Instaclustr, we will discuss how to utilize AWS and Open Source Solutions to keep up with the competitive demands of the industry.

    We will also cover:
    - How to deliver these capabilities quickly, efficiently and accurately
    - Ways to navigate common challenges and pitfalls
    - How to migrate to a cloud services platform and how AWS can help
    - Open Source Solutions that take away the pain points and cost often associated with Big Data
    - Best Practices for cloud services and open source solutions
  • A Fond Farewell to Web Conferencing
    A Fond Farewell to Web Conferencing Amanda Etheridge, Product Marketing Manager Mar 29 2018 3:00 pm UTC 30 mins
    Where is web conferencing going?

    Well, to put it simply: Web conferencing tools are being replaced by more modern, feature-rich video conferencing solutions that emphasize true face-to-face connections.

    We’ll explain to you why adopting video conferencing tools and bidding farewell to audio- and web-only tools will increase meeting efficiency, employee engagement and overall profitability for your company.

    •The evolution of web conferencing
    •How to maximize the technologies you already have in place
    •Why your company should prioritize video conferencing moving forwarding
    •How to video-enable your company without breaking the bank

    See you there!
  • Discover Augmented Intelligence for decision making with MondoBrain
    Discover Augmented Intelligence for decision making with MondoBrain Bruno Saint-Cast, SA and VP Inside Sales; Théo Deschamps-Peugeot, OPS Director - Finance; Frédéric Roch, OPS Director Mar 29 2018 3:00 pm UTC 60 mins
    MondoBrain is a revolutionary platform for digitizing decision processes. It is a tool that allows the operational to make the best decision possible, given their own intelligence, artificial intelligence, and collective intelligence i.e. their ability to collaborate with their colleagues. This is called Augmented Intelligence.

    Tools for technicians, managers and decision-makers, allows them to simulate a decision and to measure the impact of a particular decision on a key performance indicator: the performance of an organization, the life of a product, the conversion rate of a marketing operation ...

    Through artificial intelligence, they are able to look for the best of past decisions, with the different data available, and share this decision with all stakeholders in the process. It is a real operational tool for decision support.

    Program of this webinar:

    - Introduction of the concept of Augmented Intelligence and its impact on Management 4.0
    Bruno Saint-Cast with his 25 years of experience in decision-making will explain the concept of Augmented Intelligence which has found its application in an operational product and already used by several thousand users: MondoBrain. He will describe what Augmented Intelligence is, and how it opens the beginning of Management 4.0, an objective and rational approach to the future business direction.

    - Demonstration of the MondoBrain solution
    Theo Deschamps-Peugeot & Frédéric Roch: will make an online demonstration of the product and will highlight how MondoBrain allows combination and optimization of human, artificial and collective intelligences in a product as easy to use as a video game and whose return on average investment is less than the week.

    - Augmented intelligence and decision-making systems: How do they complement each other?
    Bruno Saint-Cast, will show what MondoBrain brings to this industry, and how any company, of any size, can make an immediate profit.
  • Establishing a Foundation for Digital, Influencer & Inbound Marketing Strategies
    Establishing a Foundation for Digital, Influencer & Inbound Marketing Strategies James Michalak, Director of Business Development, IZEA Apr 3 2018 3:00 pm UTC 45 mins
    Content marketing is the very foundation of any marketing strategy. With limited time and resources, content is easily one of the best investments any business can make.

    Targeted content can form the backbone for influencer and inbound marketing initiatives, thus maximizing the utility of short-form articles, white papers, ebooks, or infographics. In this presentation we take a look at how businesses can gain awareness, build trust, and grow with a content-first mentality.

    Things you’ll learn:
    - How to maximize your spend with content
    - The Content Formula (Medium + Distribution x Frequency = Sales)
    - Diversification of distribution and how to use digital assets effectively
  • Publishing DITA Content to a Chatbot
    Publishing DITA Content to a Chatbot Patrick Bosek Apr 3 2018 5:00 pm UTC 60 mins
    Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be a helpful content delivery tool today. Join The Content Wrangler, and Patrick Bosek of Jorsek LLC to learn how you can publish your DITA content to your chatbot.

    As a part of this process, Patrick will talk about how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.

    About Patrick Bosek

    Patrick is a co-founder and Director of Customer Success at Jorsek LLC, the makers easyDITA. Since beginning with Jorsek LLC in 2005 Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

    Patrick is a software industry professional specializing in developing, productizing, and solving problems with product content software. He is a highly skilled developer, thoughtful manager, passionate customer advocate.
  • SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank
    SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank Holly Miller, Brand Ambassador, Searchmetrics Apr 3 2018 9:00 pm UTC 45 mins
    SEO & Content Marketing are the couple to beat. By understanding the art & science of SEO, this dynamic duo can help marketers in any vertical leverage their content marketing efforts to increase rankings and get eyeballs on their content.

    The Internet didn’t exist 20 years ago. Especially in the form it does today. The Digital Revolution is an exciting time to be a marketer! Today there are more smart devices and more ways to search than ever before.

    While there are no silver bullets, what I know for sure is that there are certain weapons & tactics you need in your tool bag that will help you hit your mark.

    What should be in your bag: (what you’ll learn)

    - Ranking research from Searchmetrics - Industry Ranking Factors https://www.searchmetrics.com/knowledge-base/ranking-factors-industry/
    - Tactics for ranking as a Featured Snippet when people type questions into Google
    - Content checklist: seasonality, semantic association of topics, search volume & intent
  • Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement
    Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement Dan Rezac, Informatica; Gil Rosen, NGDATA; Will Cairns, NGDATA Apr 4 2018 3:00 pm UTC 60 mins
    When done right, a data lake can provide your users with easy access to comprehensive data, and support machine learning use cases that have a real impact on your top and bottom lines. In this webinar, we’ll go through an end-to-end data lake and machine learning use case for increasing customer engagement at a retail bank.

    We’ll provide an overview of the tools, platforms, processes and people necessary for ingesting data onto your lake for data exploration and reporting, as well as the critical next steps for building scalable, machine learning applications for deeper insight and prescriptive actions. Leveraging the AWS-Informatica Quickstart, coupled with NGDATA’s data ingestion accelerators, we’ll show you how to get your data lake up and running in hours instead of weeks.

    Key takeaways will include:

    - Learn how to quickly deploy a data lake with an enterprise catalog
    - Understand how to leverage your data lake for ML / AI insights using open-source algorithms in a CDP
    - Key best practices with Informatica's modern reference architecture


    - Dan Rezac, Director, Big Data Domain Expert Team, Informatica
    - Gil Rosen, Head of Strategy at NGDATA
    - Will Cairns, Data Science Specialist at NGDATA
  • From Data Literacy to Data Fluency: Take Your Analytics to the Next Level
    From Data Literacy to Data Fluency: Take Your Analytics to the Next Level Doug Bordonaro, Chief Data Evangelist, ThoughtSpot Apr 4 2018 5:00 pm UTC 60 mins
    Data is the lifeblood of every modern organization. Making it available throughout an organization can be a game-changer, yet the vast majority of frontline workers have very little experience in using data as the primary vehicle for decision making.

    Join Doug Bordonaro, ThoughtSpot Chief Data Evangelist, for a live webinar to learn tips and best practices for setting up every employee for success with data.
  • Finding the 'treasure' customers in your database
    Finding the 'treasure' customers in your database Iain Lovatt Apr 5 2018 2:00 pm UTC 60 mins
    On average, 25% of your customer base are poor performing - but how do you find your best and worst customers to begin with? Using an innovative customer insight service Blue Sheep calls Money Mapping.

    In this presentation, you’ll see how Money Mapping can revolutionise your marketing strategy and learn:

    -Why not all customers should be treated equally.
    -How to identify your 'treasure' customers.
    -The differences between your ‘treasure’ and ‘avoid’ customers.
    -How assessing your customer database can lead to £millions in efficiency savings.
    -How profiling your most profitable customers can uncover similar leads worth £billions.
    -How Money Mapping can make your marketing more efficient, and profitable.

    The presenter:

    Iain Lovatt is Founder and Chairman of Blue Sheep, and has been helping businesses improve their performance using data for over 30 years.

    Iain is a respected member of the data marketing community, having been chair of the IDM Data Council, on the board of the DMA, and is a Visiting Professor at the University of the West of England. In 2017, he was elected a representative for the Direct Commerce Association.
  • Step in Your Customers’ Shoes for Best Growth Through CX Tech
    Step in Your Customers’ Shoes for Best Growth Through CX Tech Lynn Hunsaker, Chief Customer Officer at ClearAction Continuum Apr 5 2018 3:00 pm UTC 45 mins
    Customer experience technologies play significant roles, yet it’s not uncommon for CX tech to actually make it harder to be a happy customer. To get it right, you need to look at customer experience technology not from an employee’s viewpoint, but from your customer’s perspective.

    For customer relationship management, automated customer interactions, customer loyalty, enterprise feedback management, customer communities, social media and other platforms, this presentation will show you how to get beyond a technology-centered definition of customer experience management to view things the way customers do, and to leverage CX tech to inspire customer-centered management company-wide in ways that customers will reward with enthusiastic recommendations and expanded spending with your brand.

    About the speaker
    Lynn Hunsaker is Chief Customer Officer of ClearAction Continuum, which centers businesses on customers by empowering marketing and customer experience teams to adopt customer-centric outside-in thinking and influence for accelerating growth. She led customer experience strategy at Applied Materials and Sonoco Products Company since the early 1990s where her roles included Voice of the Customer Manager, Customer Satisfaction Improvement Manager and Head of Corporate Quality. Lynn has authored 3 customer experience handbooks, including Innovating Superior Customer Experience, and she was author of the year in 2017 and 2015 on CustomerThink.com. She is past president of Silicon Valley American Marketing Association and currently on the Board of Directors for Customer Experience Professionals Association. Lynn co-founded the ClearAction Value Exchange, which helps companies crack the code to overcoming organizational barriers to success with customer-driven change initiatives.
  • Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social
    Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social Jean Ginzburg, CEO and Founder of JeanGinzburg.com Apr 5 2018 5:00 pm UTC 45 mins
    2017 was the year where digital ad spend has surpassed TV ad spend. Brands are switching their ad spend focus from TV, radio and print to digital.

    The majority of our audiences are hanging out online. But before we can market to them, first, we have to identify who is our target market. We will review how to create your customer avatar, identify their pain points and frustrations and pinpoint where the audiences are spending their time online.

    With the target market identified, we will create content to engage users with the branded content. We will discuss the trends in creating content and review the types of content applicable at different stages of the customer lifecycle.

    And now we are ready to disseminate this content on social media and engage with users. We will cover how to use social media to get your message across and connect with users who would be most likely to engage with your brand. The concept here is to engage, ascend the users to eventually become customers.

    Bio: Jean Ginzburg is a best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is also the CEO of Ginball. Ginball's clients range from brand name Fortune 500 companies to innovative start-ups.

    Jean launched her book Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing. The book is a #1 Amazon best-seller.

    Jean's digital industry specializations include Full funnel marketing strategy, Facebook Advertising, Customer avatar development, Sales and Marketing Automation and Social Media.

    Jean has been featured in numerous publications and as a radio and podcast guest. You can find the entire list here:
  • The Era of Accountability: Sales & Marketing’s Revenue Responsibilities
    The Era of Accountability: Sales & Marketing’s Revenue Responsibilities Dan McDade Apr 5 2018 5:00 pm UTC 45 mins
    Exactly what the lack of alignment costs companies, how the Zeitgeist is leading executives down the wrong path and five actions you can take to reverse the downward spiral of fewer and fewer sales executives making quota.
  • How blockchain can help IoT deliver ROI
    How blockchain can help IoT deliver ROI Jonathan Johnson, Board Member, Overstock.com Apr 5 2018 5:00 pm UTC 60 mins
    A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.

    But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.

    In this webinar you'll learn:

    *What distributed ledger technologies such as blockchain mean for businesses in 2018?
    *How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
    *The future of universal architecture and what it means for autonomous products and services


    * Jonathan Johnson, Overstock.com Board Member. Medici Ventures President
    * Bob Kain, CEO, Luna DNA
    * Jessica Groopman, Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Improving Your Average Order Value (AOV) with Point-of-Sale Financing
    Improving Your Average Order Value (AOV) with Point-of-Sale Financing Signifyd + Bread Finance Apr 5 2018 6:00 pm UTC 30 mins
    Retailers that offer point-of-sale financing options, such as Bread, in their online stores have seen a significant lift in both sales and AOV, all without taking on any additional credit or fraud
    risk. Point-of-sale financing not only widens the spectrum of customers served, but also improves the user experience and makes it easier and quicker—for both the customer and the retailer—to extend and access credit at checkout.

    In this webinar, discover how you can introduce pay-over-time solutions to inform consumers about their larger purchasing power, encourage higher AOVs, improve conversion rates, and lift sales.

    Register for this webinar to gain valuable insights into:

    + How to introduce alternative payments to transform the shopping journey and reduce friction at checkout
    + How offering pay-over-time solutions can help increase AOV and boost sales
    + Millennial shopping behaviors and how your business can offer point-of-sale financing to capture this audience
    + How to leverage payment data insights to re-engage shoppers and boost conversions by as much as 300%