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Marketing

  • How to Accelerate Task Efficiency and Cloud Productivity
    How to Accelerate Task Efficiency and Cloud Productivity Ken Jones, Consulting Director, Project Made Easy Recorded: May 24 2017 28 mins
    Adding resources (crashing) or running more work in parallel (FastTracking) are common strategies in Microsoft Project to accelerate schedules. But what about task efficiency—how long it takes to perform work?

    Learn how to speed up your project's schedule for improved cloud productivity, collaboration and valuable project management.

    Join this webcast to learn how to:
    - Add resources to a project, known as 'crashing'
    - Run more work in parallel during a project, known as 'FastTracking'
    - Improve the efficiency of your project schedule
  • Sales Call Intros that Work
    Sales Call Intros that Work Lauren Bailey Recorded: May 24 2017 32 mins
    Coffee is NOT for closers. . . it’s for openers! Especially in phone sales, it’s harder and harder to get and keep prospects’ attention. So you’re most critical tool isn’t your close, it’s your opening! Reps and Sales Managers, learn top mistakes & how to rewrite your own opening!
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?
    Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time? Connie Hwong, Global Content Marketing Director, Gautam Moktan, Data Analyst Recorded: May 24 2017 31 mins
    Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer. 

    We'll cover: 
    - How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device? 
    - Which social and content apps rank high and for whom? 
    - A focused look at three types of consumers who play games, shop, and listen to music
  • The future of social media and event technology: A 2017 trend watch
    The future of social media and event technology: A 2017 trend watch Matthew Howarth, Business Development Manager, Cvent Recorded: May 24 2017 60 mins
    As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.

    In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.

    Matthew will additionally discuss:

    - New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.

    - How technology will change the way attendees consume content both in the short-term and beyond.
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Recorded: May 24 2017 41 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • Sales Analytics: How to Build a Data-Driven Sales Strategy
    Sales Analytics: How to Build a Data-Driven Sales Strategy Joe Clarke, UK Sales Manager - Tableau Recorded: May 24 2017 46 mins
    Tableau is the one of the leading players in analytics, and like any company, Tableau needs to make decisions about sales data. As a data company, we’re always on the hunt for the best way to look at sales information to help make decisions about quota, territory management, and must-win deals.

    In this webinar, see how the sales team at Tableau have made sales analytics and dashboards part of their team daily routine. We're going to dive deep into the dashboards that sales leverage to manage their time, measure performance, collaborate globally, strategically target territories, and more. Joe Clarke, Tableau's UK & Ireland SalesManager will show you how sales performance management is obtained and adopted across the organisation.
  • Poor Sales Leads, And Six Other Revenue Disasters!
    Poor Sales Leads, And Six Other Revenue Disasters! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: May 23 2017 42 mins
    "The Top 7 Sales Growth Challenges, And How To Solve Them."

    Working with our clients we come across many challenges to sales growth, but there are seven of these that we encounter all the time. They do not need to remain a challenge for your business as we have already solved them in our clients' organizations. Now you can benefit from our experience, too.
  • Boost Your Online Revenue in Real-Time
    Boost Your Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: May 23 2017 25 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    - Alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    - Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    - Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
  • Introducing Birst 6: Connect to a new level of trusted insight
    Introducing Birst 6: Connect to a new level of trusted insight Pedro Arellano Vice President, Product Strategy, Birst Recorded: May 23 2017 47 mins
    Useful insights are wasted every day because your employees and customers analyze data in silos. What if you could unlock the collective intelligence of your people and your data?
    Birst 6, the newest release from the global leader in cloud BI & analytics, connects your team’s insights through a network of analytics in the cloud, for trusted insights and smarter business decisions.

    Watch this webinar and be among the first to learn about Birst 6. In this webinar you will:
    - Learn how Birst Connected Data Prep empowers business people to smartly access, prepare, and network data on their own.
    - Understand how Birst’s network of analytics eliminates disconnected silos of information.
    - Watch a demonstration of the new features in Birst 6.
  • How Project Management Software Aligns Scheduling & Productivity
    How Project Management Software Aligns Scheduling & Productivity Dale Howard, Sensei Project Solutions Recorded: May 19 2017 64 mins
    When it comes to project management, an accurate schedule is everything.

    Without an accurate schedule, you can't effectively manage a project using Microsoft Project. However, many users aren't aware of the proper methods to follow to develop an accurate project schedule.

    Guest expert Dale Howard will show you the important techniques you need to know to create an accurate project schedule in Microsoft Project.

    Join this webcast to learn how to:
    -Create meaningful calendars with project management software
    -Use constraints and deadline dates effectively
    -Assign resources to tasks
  • Accelerating Business Operations with Live Data Management
    Accelerating Business Operations with Live Data Management Trae Wallace - Director of Business Operations Kapost Recorded: May 18 2017 23 mins
    Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth.

    However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive.

    In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams.

    Key Takeaways:

    1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more
    2. How to democratize data access while still securing sensitive information to specific teams / people
    3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help

    Speakers:

    Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.
  • Real-time Threat Hunting - 451 Research Trends & Security Analytics
    Real-time Threat Hunting - 451 Research Trends & Security Analytics Jason Stamper, Analyst, 451 Research and Eric Tran-le, CMO, Logtrust Recorded: May 18 2017 58 mins
    Every day, organizations are impacted by cyber-attacks. Misleading indicators, complex security incidents, and evolving intruder patterns require new threat intelligence and analytics. With millions of data to analyze, every second counts - augment your security tools with real-time threat hunting capabilities and new research insights.

    Join experts Jason Stamper, Analyst for 451 Research, and Eric Tran-le, CMO for Logtrust, as they affirm how essential real-time threat hunting is for cybersecurity teams, and share new insights and tools for combatting attacks.

    • Learn new trends in machine data analytics from 451 Research
    • Pinpoint cybersecurity attacks and unusual behavior
    • Visualize an attack graph
    • Detect intruder paths and potential vulnerabilities
    • Leverage a single source of truth
  • Training Non-Traditional Sellers to Drive Revenue
    Training Non-Traditional Sellers to Drive Revenue Jane Gentry Recorded: May 17 2017 49 mins
    Account managers, lawyers, consultants – these are examples of client facing individuals were hired for a specific skill set. They don’t see themselves as salespeople and they definitely don’t want to be called salespeople; but, at the end of the day they must drive revenue. This webinar will give you some actionable strategies for helping non-sellers build relationships, leverage existing relationships and grow their business.
  • How to Deliver an Integrated, Connected Consumer Journey
    How to Deliver an Integrated, Connected Consumer Journey PJ Johnson, Technical Architect, Microsoft Recorded: May 16 2017 16 mins
    It's more important than ever to create a holistic experience for customers.

    Today's consumer expects retailers to deliver a frictionless integrated experience across all channels. The Age of the Consumer continues to drive an increase in purchasing options, and it's critical for brands to ensure they provide consumers with the absolute best customer experience across all channels, or they will find another place to shop.

    Consumers still transact more in store than online, and digital transformation is the key building block for integrated retail.

    Join this webcast to:
    - Find out why clienteling and personalization are key to customer experience in store
    - Learn how to make omni-channel/unified commerce real
    - Discover how using data improves customer interaction and care
  • Your GPS Map to More Effective Business Process Management & Planning for 2017
    Your GPS Map to More Effective Business Process Management & Planning for 2017 Scott Helmers, Harvard Computing Group Recorded: May 16 2017 61 mins
    When you embark on a business process mapping journey, there's no one right way to document these processes.

    There are as many documentation options as there are processes. As a result, Visio 2016 provides multiple options and a wealth of capabilities so you can choose how you want to document, analyze, and improve work processes.

    Join this webcast with Scott Helmers, Partner at Harvard Computing Group, to learn how to:
    - Make flowcharts faster, easier, and better-looking than ever before
    - Use swimlane diagrams to add structure to your flowcharts
    - Leverage Business Process Model and Notation (BPMN) for when standards matter
    - Enable TaskMap, an easy-to-use Visio add-in, for process mapping
  • A Survival Guide for the First Time (or really anytime) Sales Manager to Never M
    A Survival Guide for the First Time (or really anytime) Sales Manager to Never M Alice Kemper Recorded: May 16 2017 47 mins
    Finally the 3 real simple survival tips to guarantee any sales manager - time deprived or not – to lead a team who crushes their numbers consistently. Once you know the CRT Survival Formula your team will always be #1 on the leaderboard and you will be indispensable to your company.
  • Hiring Sales Super Stars
    Hiring Sales Super Stars Steven Rosen Recorded: May 11 2017 31 mins
    ARE YOU TIRED OF MAKING COSTLY HIRING MISTAKES?

    In Hiring Sales Super Stars, you will learn how to effectively select top-performing salespeople. Steven will teach you a three-step, systematic process to identify better reps who can deliver improved team performance and sales results.
  • How to Keep the Pipeline Full When There’s No Time to Cold Call
    How to Keep the Pipeline Full When There’s No Time to Cold Call Kendra Lee Recorded: May 11 2017 45 mins
    When your prospecting time is jammed, but the sales pipeline isn’t, it’s time to switch up your approach. Discover 3 marketing strategies (yup, marketing strategies!) that you can use as a sales rep to widen your net and reach more prospects. Mix up your prospecting and fill your pipeline!
  • AthenaHealth "Unbreaks" Health Care by Modernizing their Data Stack
    AthenaHealth "Unbreaks" Health Care by Modernizing their Data Stack Greg Joondeph-Breidbart, Data Engineer, AthenaHealth, Saqib Mustafa, Marketing, Snowflake, Nouras Haddad, Technology, Looker Recorded: May 11 2017 64 mins
    Athenahealth is on a mission to ‘unbreak’ the US health care provider experience, and they are using data to do it. With a new Snowflake data warehouse and Looker data platform on top, data analysts at Athenahealth are delivering data to more people in their organization, and improving patient experience in the US healthcare system.

    In this webinar, you'll hear from Greg Joondeph-Breidbart, Senior Manager of Data Engineering at Athenahealth, on why they moved from legacy systems to the cloud. They now have:

    - Iterative product analytics which allow them to continually update, analyze and tweak their product without fear of adjusting their schema or redefining business logic

    - Row-level details so the people closest to the data can drill into the why behind every report and take action on any inconsistencies immediately

    - Feature-rich reporting that leverages Snowflake’s unique concurrency functionality and simplicity with the power and flexibility of Looker’s modeling layer
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi Recorded: May 11 2017 40 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates
  • The ROI of Employer Branding
    The ROI of Employer Branding Megan Likely - Zynga | Kirsten Davidson - Employera | Scott Doboski - Glassdoor Recorded: May 10 2017 61 mins
    Organizations that prioritize employer branding are 250% more likely to rate their overall talent acquisition efforts as highly effective!

    That’s an impressive stat, but how does it translate into dollars and cents? In other words: what is a strong employer brand really worth to your company?

    While employer branding may not be an exact science, you can still calculate values for each of the benefits and costs associated with your branding efforts. This webinar will show you how to build that business case for investing in your employer brand, vital metrics for measuring the success of your efforts, and insights into where to allocate your valuable resources.

    You’ll discover:

    - How to develop an ROI formula that best fits your company
    - The essential elements for measuring success
    - How to assign specific values to intangible elements
    - Where to focus your branding efforts for maximum results
  • How to Run a TOP Opportunity War Room and Get $$$ Results
    How to Run a TOP Opportunity War Room and Get $$$ Results Lisa Magnuson, Founder & CEO, Top Line Sales Recorded: May 10 2017 48 mins
    Senior Sales Leaders, Sales Managers and Account Managers will all learn about:

    How to spot a TOP opportunity
    Why a War Room approach works and delivers top $$$’s
    What you need to know about War Room strategy
    Three big roadblocks and how to avoid
    Key points to ensure ongoing success with account based selling
  • Real World Deployments of the oneM2M Standard
    Real World Deployments of the oneM2M Standard Ken Figueredo, Sookhyun Jeon, JaeSeung Song, David Wollman Recorded: May 10 2017 79 mins
    As a partner in the oneM2M global IoT standards development Partnership, TIA supports its deployment around the world. oneM2M is designed as an architecture and standards platform for IoT deployments in many industry sectors including Smart Cities, Industrial Automation, Home Automation and eHealth and Telemedicine, among others.

    Now in its second published release, it is being deployed in a number of projects.

    Now in its second published release, it is being tested for resilience as an IoT standard in a number of projects. This webcast will focus on:

    • 3 projects such as Korean Smart Cities(Busan, Ilsan) and Wise-IoT which is the Joint European-Korean project.
    • In England, U.K.’s oneTRANSPORT intelligent system trial which serves four U.K. counties. This trial involves England’s highways transportation agency and two private sector sensor-network owners over a single, interoperable IoT platform powered by the oneM2M™ standard.
    • Overview of oneM2M certification(including background of the need for oneM2M certification program).
    • Introduction of Certified Product (Target service and use cases are included per each company).
    • An update from the National Institute for Science and Technology (NIST) on its IoT-enabled Smart City Framework and oneM2M smart city collaboration.

    Speakers:
    -- Ken Figueredo, IoT Strategy Industry Advisor, InterDigital
    -- Sookhyun Jeon, Senior Engineer, Telecommunications Technology Association (TTA)
    -- JaeSeung Song, Associate Professor, Sejong University and Korea Electronics Technology Institite (KETI)
    -- David Wollman, Deputy Director, Smart Grid and Cyber-Physical Systems Program Office NIST

    To speak to TIA about oneM2M for further information, contact: Victoria Mitchell, Director, Global Standards Programs, at vmitchell@tiaonline.org.

    To learn more about oneM2M, visit: http://www.onem2m.org/
    To learn more about oneM2M certification by TTA, visit: http://www.onem2mcert.com/main/main.php

    No BICSI Credit
  • Seeding America's Technological Future Forward
    Seeding America's Technological Future Forward Nagesh Rao, Chief Technologist, Office of Investment and Innovation | SBIR/STTR | SBIR Road Tour | SBA Recorded: May 9 2017 57 mins
    Small businesses often have difficulty competing with larger technology companies due to lack of capital for their research and development (R&D) work which is crucial for getting from planning to deployment stages. The Small Business Innovation Research (SBIR) program is a highly competitive program that encourages domestic small businesses to engage in Federal Research/Research and Development (R/R&D) that has the potential for commercialization.

    Through a competitive awards-based program, SBIR enables small businesses to explore their technological potential and provides the incentive to profit from its commercialization. By including qualified small businesses in the nation's R&D arena, high-tech innovation is stimulated and the United States gains entrepreneurial spirit as it meets its specific research and development needs.

    The mission of the SBIR program is to support scientific excellence and technological innovation through the investment of Federal research funds in critical American priorities to build a strong national economy.

    Join this webcast to:
    - Learn about the SBIR/STTR programs and how they work
    - Learn how to qualify for America’s largest seed fund for small technology firms and innovators
    - Learn where to get more information, the support you need, and how to take next steps