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Marketing

  • Embedded Analytics: A New Approach for Getting Value From Your Data
    Embedded Analytics: A New Approach for Getting Value From Your Data Alex Woodie, Editor at Datanami, Daniel Mintz, Chief Data Evangelist at Looker Recorded: Apr 27 2017 50 mins
    Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service exploration has evolved considerably in the past 5 years. Today, companies in every industry are strengthening relations with customers and suppliers by productizing their data to make it accessible where people need it, when people need it.

    In this webinar you'll learn about:

    - The evolution of embedded analytics
    - Applications and use cases for embedded analytics
    - Whether to build or buy analytics to embed in applications
    - Technology today that is making it possible to monetize data
  • 6 Best Practices to Leverage Data as a Competitive Advantage
    6 Best Practices to Leverage Data as a Competitive Advantage Doug Bordonaro, Chief Customer Evangelist & Lisa Kant, Product Marketing Director, ThoughtSpot Recorded: Apr 27 2017 54 mins
    Data is an organization’s most valuable asset. But capturing that value is impossible if data is locked away from the frontline business users. Join ThoughtSpot’s Chief Customer Evangelist and former Director of BI at Disney, Doug Bordonaro, for an in-depth discussion of best practices, and top pitfalls, BI teams are deploying to deliver governed self-service analytics company-wide and improve their competitive advantage.

    In this webinar we will cover:
    * Best practices for driving analytics adoption company-wide within a governed environment
    * Top analytics use cases for building your organization’s competitive advantage
    * Live demo of ThoughtSpot’s search-driven analytics
  • The Connected Marketer | What It Is and Why You Must Become One
    The Connected Marketer | What It Is and Why You Must Become One Michael Becker Co-founder, mCordis, Inc. & The Connected Marketer & Alison Murdock, SVP Marketing, Verto Analytics Recorded: Apr 27 2017 30 mins
    Status Quo Marketers hold on to a bygone era of advertising by flooding the market with cross-channel promotions and messaging in the hopes of grabbing an individual’s attention. They struggle to absorb, and maybe, ignore critical facts about how consumer behavior has changed. Connected Marketers, on the other hand, understand that grabbing a person's attention involves a value exchange. These marketers use insights and data to learn when and where to reach the individual and how to meet her needs, on her terms.

    In this live Q&A, we’ll discuss what it means to be a Connected Marketer and why it’s critical to make that shift now. We’ll explore:

    - Attributes of the Connected Individual and the Connected Marketer
    - How marketers use data and insights to engage with consumers
    - Shining examples of companies who embrace connected marketing
    - How to make the shift now
  • Enterprise Software in 2017: Why your CRM Matters More than Ever
    Enterprise Software in 2017: Why your CRM Matters More than Ever Jon P. Elliott, Dynamics Technical Specialist, Microsoft Recorded: Apr 27 2017 61 mins
    Today's Customer Relationship Management (CRM) sales tools and software are aiding enterprise business solutions and resource planning more than ever.

    Microsoft Dynamics AX helps enterprise organizations increase the speed of doing business by enabling people to make smarter decisions, redesign business processes faster, and fuel business success. When you can make smarter decisions more quickly, from anywhere, you can redesign business processes faster and grow business at your pace.

    Join this webcast to learn how Microsoft Dynamics AX can help you:
    - Accelerate product introductions
    - Make shop floor execution more agile
    - Introduce and maintain intelligent order fulfillment
  • The 5 Planks of Door Opening Success
    The 5 Planks of Door Opening Success Caryn Kopp, Chief Door Opener Recorded: Apr 27 2017 38 mins
    The first step in closing a sale is the initial meeting. Do you want more of those? Learn:

    -What motivates the right decision makers
    -How to find the ideal prospects
    -The secret to creating compelling messaging
    -Objection responses which work
    -Secrets to hiring the right hunter
    -Techniques for creating urgency
  • Design as Strategy: Thoughts on User Experience and Virtual Reality
    Design as Strategy: Thoughts on User Experience and Virtual Reality David Mullett, VR Thought Leader Recorded: Apr 27 2017 49 mins
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • [Live Panel] How to Put the Human First When Creating for Virtual Reality
    [Live Panel] How to Put the Human First When Creating for Virtual Reality Amandine Flachs, Realities Centre; Tom Evans, Trojan VR; Komal Sable, Tengio & Doug North Cook, Decoder Recorded: Apr 27 2017 60 mins
    Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.

    As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.

    - Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?

    - Are we more careful today to offer more accessible VR experiences than a year ago?

    - How is this evolving? Do studios and creators tend to integrate more the human in the creation process?

    The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.

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    Panelists:

    - Amandine Flachs, Events & Comms Manager, Realities Centre

    - Tom Evans - CEO and co-founder at Trojan VR

    - Komal Sable - COO at Tengio

    - Doug North Cook - Creative director and co-founder at Decoder.
  • Influencers to Brand Advocates
    Influencers to Brand Advocates Guy Kawasaki, Alltop; Don Bulmer, SAP; Michael Fauscette, IDC and moderated by Barbara French Recorded: Apr 26 2017 60 mins
    Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.
  • Virtual Reality Therapy for Pain and Anxiety during Procedures
    Virtual Reality Therapy for Pain and Anxiety during Procedures Brandon Birckhead is a physician who founded Immergence Technologies, LLC Recorded: Apr 26 2017 33 mins
    Webinar synopsis
    -Summarize the Studies on Non-immersive Virtual Reality Therapy
    -Summarize the Studies on Immersive Virtual Reality Therapy
    -Discuss Current uses of Technology
    -Discuss the Future of the Field
    -Q & A

    Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.
  • What Makes a Kick Ass Sales Strategy?
    What Makes a Kick Ass Sales Strategy? Liz Heiman Recorded: Apr 26 2017 34 mins
    What is a Kick-Ass Sales Strategy?
    Help your Sales team Build a Kick-Ass Sales Strategy that will help them hit their revenue goals.

    10-Key elements of an effective Sales Strategy
    Using Strategy to support your sales team
    Using positioning statements and value prop to strengthen your strategy
  • Making Augmented, Mixed & Virtual Reality a Profitable Endeavor
    Making Augmented, Mixed & Virtual Reality a Profitable Endeavor Jay Samit, Disruptor, Author (Disrupt You!), Speaker, Serial Entrepreneur & Professor Recorded: Apr 26 2017 46 mins
    Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.

    Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
  • VR/AR For Enterprise: Building a Practical Roadmap for Success
    VR/AR For Enterprise: Building a Practical Roadmap for Success Amy Peck, Founder, endeavorVR Recorded: Apr 26 2017 31 mins
    While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
    This panel will explore ways to effectively bring this vision to fruition:
    • Identifying the right use cases
    • Getting internal buy-in and budget
    • Finding development resources
    • Rolling out new AR/VR processes and products
  • Why AR/VR Will Disrupt Productivity and Collaboration in the Enterprise
    Why AR/VR Will Disrupt Productivity and Collaboration in the Enterprise John Nall, CEO, Appzion Recorded: Apr 26 2017 60 mins
    Enterprise is the best starting or entry point for AR and VR because the pain points are high, the dollars are there to make a strong ROI case for use, and the wearable form factor is much less of an issue. AR and VR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. We are optimistic that industrial productivity will grow and that this will ultimately translate into higher wages because AR and VR will allow more workers to do high-skill jobs, and improve their performance.
  • [Live Panel] Augmented Reality in Business: Potential and Challenges
    [Live Panel] Augmented Reality in Business: Potential and Challenges Josh Downs, BrightTALK (moderator); Alice Bonasio, Tech Consultant; Max Dawes, Zappar & Mickael Jordan, Augment Recorded: Apr 26 2017 62 mins
    Augmented Reality in Business: Assessing the Potential

    This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.

    The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.

    Featuring an industry-leading selection of Augmented reality experts:

    - Josh Downs, Community Manager, BrightTALK (Moderator)

    - Alice Bonasio, Technology Author and Journalist

    - Max Dawes, Partnerships & Marketing Director, Zappar

    - Mickael Jordan, Co-Founder & COO, Augment

    For more information on Alice Bonasio please visit:

    http://alicebonasio.com/vr-consultancy/
  • VR/AR: Live Holographic Streaming
    VR/AR: Live Holographic Streaming Ieva Stelingyte, Co-Founder, Experimental Foundation Recorded: Apr 26 2017 36 mins
    The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?

    EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.

    Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.
  • Open Source Cassandra: Lessons Learned from Supporting 2,000 Clusters
    Open Source Cassandra: Lessons Learned from Supporting 2,000 Clusters Brooke Thorley, SVP Technical Operations Recorded: Apr 25 2017 60 mins
    Learn the tips and tricks from the field you need to ensure application success on Cassandra

    With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.

    Our 45 minute live webinar will provide you with vital tips and "lessons learned" to ensure your cluster runs smoothly.

    What you’ll discover:
    -The most common operational problems in Cassandra, and how to solve them.
    -How to diagnose and resolve unexplained performance problems
    -How to design your cluster to maximize availability
    -How to monitor for early warning signs
    -Expert tips and tricks from the field
  • 3 Ways to Retool Your Business with Technology in 2017
    3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Recorded: Apr 25 2017 58 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • Developing your VR/AR Content Strategy: Techniques, Challenges, and Insights
    Developing your VR/AR Content Strategy: Techniques, Challenges, and Insights Brian Herrera, CEO, Vidi VR Recorded: Apr 25 2017 61 mins
    The new age of immersive digital media is just beginning. As we start to transition from flat 2D displays of the smartphone to the immersive 3D displays of VR/AR, brands have new opportunities to leverage the power of this new medium to better tell their stories and connect with their audience.

    Join this webcast with Brian Herrera, CEO of Vidi VR, a 3D VR video sharing platform, as he draws from his acute knowledge of the evolving VR media space to cover:

    - The current state of the VR/AR industry
    - VR/AR content Spectrum
    - Choosing the right VR/AR content strategy for your brand
    - Predictions for the future of mixed media
  • How to Add Value On Every Sales Call
    How to Add Value On Every Sales Call James Muir Recorded: Apr 25 2017 47 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Engaging Content Creation That Drives User Engagement
    Engaging Content Creation That Drives User Engagement George Egbuonu, Founder of VR eCards Recorded: Apr 25 2017 34 mins
    Content Creation & Production that drives User Engagement because you Experience the Content.

    George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.
  • How Sales, Marketing & Account Management Align in Today's Digital Age
    How Sales, Marketing & Account Management Align in Today's Digital Age Tracy Eiler, CMO & Andrea Austin, VP of Enterprise Sales at InsideView, Barbara Giamanco, CEO Social Centered Selling Recorded: Apr 25 2017 60 mins
    In the era of account-based marketing, social media marketing, content marketing, and more, it's now more imperative than ever for marketing, sales and account management to align around the needs of the customer. Especially in order to generate bigger and better pipeline, crush quota, and drive stronger lead- to-close ratios in order to accelerate revenue.

    Join this webcast to learn:
    - What 1,000 sales and marketing professionals said about aligning to generate bottom-line results
    - Why data must be your foundation
    - How to remove the cultural barriers to success
    - The right processes to support alignment
    - Strategies for getting started
  • Augmented & Mixed Reality: Who is Watching Whom?
    Augmented & Mixed Reality: Who is Watching Whom? Monique J. Morrow, CTO, Chief Technology Strategist, President & Co-Founder, Humanized Internet Recorded: Apr 25 2017 43 mins
    A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?

    Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.

    Join this discussion with Monique Morrow, CTO & Chief Technology Strategist, President & Co-Founder of the Humanized Internet, for an in-depth look at what a true MR/AR/VR world means.
  • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech
    Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Luciana Carvalho, VR Evangelist Recorded: Apr 25 2017 48 mins
    Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.

    As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.

    Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

    She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.
  • The Cry for Data Across the Organization... BI Future Trends
    The Cry for Data Across the Organization... BI Future Trends Marc Ramos, CMO of SplashBI Recorded: Apr 24 2017 2 mins
    SplashBI's CMO, Marc Ramos, discusses the how BI is evolving into more than just a high level analysis tool. Today, all aspects of the organization are crying out for access to data, and they want to get to it themselves. Self-Service BI tools like SplashBI are filling the gaps and helping everyone get access to their data.
  • The Digital Imperative: Creating the Secure and Productive Enterprise
    The Digital Imperative: Creating the Secure and Productive Enterprise Ali Mazaheri, Chief Technical Architect, Microsoft; Dean Suzuki, Technology Architect, Microsoft Recorded: Apr 20 2017 25 mins
    It’s a fact: Digital Transformation is arguably the number one growth opportunity among today’s IT and business leaders. Organizations that embrace advanced technologies are attracting the best talent, optimizing productivity and creating enduring value for customers and shareholders.

    Join us to engage with subject matter experts, network with peers and learn about new innovations that will streamline operational efficiencies and reinvent the way your organization performs with the advanced security you require in the cloud era.

    View this webcast to:
    • Learn about Microsoft’s vision for Digital Transformation
    • Explore innovations that bridge the gap between intelligence and security
    • Discuss how to optimize for teams and get the most from your biggest investment: People

    Who Should view this webcast:
    • Business leaders across Finance, Operations, Communications, Sales and Marketing
    • CISOs, and VPs of Information Security
    • CIOs and Innovation Officers
    • IT Managers
  • The secrets of excellent B2B CX
    The secrets of excellent B2B CX Joel Harrison, Editor-in-chief, B2B Marketing May 3 2017 2:00 pm UTC 60 mins
    CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?

    Leveraging primary research conducted with B2B buyers, this webinar will examine the cornerstones of how to get CX right in a B2B environment, and look at the provide practical tips and actionable strategies for marketers looking to raise their CX game.

    It will be presented by B2B Marketing’s Editor-in-chief Joel Harrison, who will be joined by David Hicks of specialist CX consultancy, and marketing trainer and consultant Shane Redding.

    In this session, you’ll learn:
    • Marketing’s role in delivering excellent CX
    • The role of influencers in CX
    • How to measure and report CX, and to whom.
    • How to create a company-wide approach to CX
  • 5 Prescriptions to Help Close Deals Faster
    5 Prescriptions to Help Close Deals Faster Jared Fuller, VP of Sales, PandaDoc | Kyle Bastien, Senior Sales Trainer, ProsperWorks May 4 2017 6:00 pm UTC 60 mins
    Jared Fuller, VP of Sales of PandaDoc and Kyle Bastien, Senior Sales Trainer of ProsperWorks are delivering the 5 prescriptions every sales team needs to alleviate the pain points of their prospects.

    They'll break down how to perform effective disco calls, effective pain mapping prior to the demo, and how to provide valuable takeaways that will have your prospect turned to a customer in no time.
  • How Cylance Prevents Ransomware Attacks
    How Cylance Prevents Ransomware Attacks Brian Robison, Senior Director, Technical Marketing at Cylance® May 4 2017 6:00 pm UTC 60 mins
    Many of our customers sought out Cylance because it is highly effective in preventing ransomware attacks. We have learned firsthand how ransomware is affecting organizations of all sizes, and across all industries. In this live demonstration, Brian Robison, Senior Director, Technical Marketing at Cylance® will show how ransomware works. He will launch several attacks on unprotected machines to deliver a real-world view into how ransomware compromises systems, and how Cylance prevents ransomware attacks.

    Brian will provide a live demonstration of CylancePROTECT® blocking attacks, and will discuss:

    •Different ransomware types
    •Delivery methods, including drive-by downloads and fileless malware
    •Why launching attacks is cheap and easy with ransomware-as-a service
    •How Cylance prevents both file-level and disk-level encryption
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat May 9 2017 5:00 pm UTC 60 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jonathan Jarvis, CEO, Token
    * Wendy Schuchart, Moderator, VentureBeat
  • Seeding America's Technological Future Forward
    Seeding America's Technological Future Forward Nagesh Rao, Chief Technologist, Office of Investment and Innovation | SBIR/STTR | SBIR Road Tour | SBA May 9 2017 6:00 pm UTC 60 mins
    Small businesses often have difficulty competing with larger technology companies due to lack of capital for their research and development (R&D) work which is crucial for getting from planning to deployment stages. The Small Business Innovation Research (SBIR) program is a highly competitive program that encourages domestic small businesses to engage in Federal Research/Research and Development (R/R&D) that has the potential for commercialization.

    Through a competitive awards-based program, SBIR enables small businesses to explore their technological potential and provides the incentive to profit from its commercialization. By including qualified small businesses in the nation's R&D arena, high-tech innovation is stimulated and the United States gains entrepreneurial spirit as it meets its specific research and development needs.

    The mission of the SBIR program is to support scientific excellence and technological innovation through the investment of Federal research funds in critical American priorities to build a strong national economy.

    Join this webcast to:
    - Learn about the SBIR/STTR programs and how they work
    - Learn how to qualify for America’s largest seed fund for small technology firms and innovators
    - Learn where to get more information, the support you need, and how to take next steps
  • How to Run a TOP Opportunity War Room and Get $$$ Results
    How to Run a TOP Opportunity War Room and Get $$$ Results Lisa Magnuson, Founder & CEO, Top Line Sales May 10 2017 3:00 pm UTC 45 mins
    Senior Sales Leaders, Sales Managers and Account Managers will all learn about:

    How to spot a TOP opportunity
    Why a War Room approach works and delivers top $$$’s
    What you need to know about War Room strategy
    Three big roadblocks and how to avoid
    Key points to ensure ongoing success with account based selling
  • Real World Deployments of the oneM2M Standard
    Real World Deployments of the oneM2M Standard Ken Figueredo, Sookhun Jeon, JaeSeung Song, David Wollman May 10 2017 3:00 pm UTC 75 mins
    As a partner in the oneM2M global IoT standards development Partnership, TIA supports its deployment around the world. oneM2M is designed as an architecture and standards platform for IoT deployments in many industry sectors including Smart Cities, Industrial Automation, Home Automation and eHealth and Telemedicine, among others.

    Now in its second published release, it is being deployed in a number of projects.

    Now in its second published release, it is being tested for resilience as an IoT standard in a number of projects. This webcast will focus on:

    • 3 projects such as Korean Smart Cities(Busan, Ilsan) and Wise-IoT which is the Joint European-Korean project.
    • In England, U.K.’s oneTRANSPORT intelligent system trial which serves four U.K. counties. This trial involves England’s highways transportation agency and two private sector sensor-network owners over a single, interoperable IoT platform powered by the oneM2M™ standard.
    • Overview of oneM2M certification(including background of the need for oneM2M certification program).
    • Introduction of Certified Product (Target service and use cases are included per each company).
    • An update from the National Institute for Science and Technology (NIST) on its IoT-enabled Smart City Framework and oneM2M smart city collaboration.

    Speakers:
    -- Ken Figueredo, IoT Strategy Industry Advisor, InterDigital
    -- Sookhun Jeon, Telecommunications Technology Association (TTC)
    -- JaeSeung Song, Assistant Professor, Software Engineering and Security group (SESlab), Computer and Information Security Department, Sejong University
    -- Dr. David Wollman, Deputy Director, Smart Grid and Cyber-Physical Systems Program Office NIST

    To speak to TIA about oneM2M for further information, contact: Victoria Mitchell, Director, Global Standards Programs, at vmitchell@tiaonline.org.

    To learn more about oneM2M, visit: http://www.onem2m.org/
    To learn more about oneM2M certification by TTA, visit: http://www.onem2mcert.com/main/main.php
  • The ROI of Employer Branding
    The ROI of Employer Branding Megan Likely - Zynga | Kirsten Davidson - Employera | Scott Doboski - Glassdoor May 10 2017 5:00 pm UTC 60 mins
    Organizations that prioritize employer branding are 250% more likely to rate their overall talent acquisition efforts as highly effective!

    That’s an impressive stat, but how does it translate into dollars and cents? In other words: what is a strong employer brand really worth to your company?

    While employer branding may not be an exact science, you can still calculate values for each of the benefits and costs associated with your branding efforts. This webinar will show you how to build that business case for investing in your employer brand, vital metrics for measuring the success of your efforts, and insights into where to allocate your valuable resources.

    You’ll discover:

    - How to develop an ROI formula that best fits your company
    - The essential elements for measuring success
    - How to assign specific values to intangible elements
    - Where to focus your branding efforts for maximum results
  • How to Enable Buyers & Make More Sales
    How to Enable Buyers & Make More Sales Deb Calvert May 10 2017 7:00 pm UTC 45 mins
    We talk al lot about sales enablement, but what about buyer enablement? It matters to buyers. A lot. Our groundbreaking research with B2B buyers highlighted the importance of buyer enablement and what sellers need to do differently. Join me for an overview of buyer enablement and specific steps you can take right now to make more sales by enabling your buyers.
  • AthenaHealth “Unbreaks” Health Care by Modernizing their Data Stack
    AthenaHealth “Unbreaks” Health Care by Modernizing their Data Stack Greg Joondeph-Breidbart, Data Engineer, AthenaHealth, Saqib Mustafa, Marketing, Snowflake, Nouras Haddad, Technology, Looker May 11 2017 4:00 pm UTC 60 mins
    Athenahealth is on a mission to ‘unbreak’ the US health care provider experience, and they are using data to do it. With a new Snowflake data warehouse and Looker data platform on top, data analysts at Athenahealth are delivering data to more people in their organization, and improving patient experience in the US healthcare system.

    In this webinar, you'll hear from Greg Joondeph-Breidbart, Senior Manager of Data Engineering at Athenahealth, on why they moved from legacy systems to the cloud. They now have:

    - Iterative product analytics which allow them to continually update, analyze and tweak their product without fear of adjusting their schema or redefining business logic

    - Row-level details so the people closest to the data can drill into the why behind every report and take action on any inconsistencies immediately

    - Feature-rich reporting that leverages Snowflake’s unique concurrency functionality and simplicity with the power and flexibility of Looker’s modeling layer
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi May 11 2017 4:00 pm UTC 30 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates
  • How to Keep the Pipeline Full When There’s No Time to Cold Call
    How to Keep the Pipeline Full When There’s No Time to Cold Call Kendra Lee May 11 2017 4:00 pm UTC 45 mins
    When your prospecting time is jammed, but the sales pipeline isn’t, it’s time to switch up your approach. Discover 3 marketing strategies (yup, marketing strategies!) that you can use as a sales rep to widen your net and reach more prospects. Mix up your prospecting and fill your pipeline!
  • Hiring Sales Super Stars
    Hiring Sales Super Stars Steven Rosen May 11 2017 5:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively
  • A Survival Guide for the First Time (or really anytime) Sales Manager to Never M
    A Survival Guide for the First Time (or really anytime) Sales Manager to Never M Alice Kemper May 16 2017 5:00 pm UTC 45 mins
    Finally the 3 real simple survival tips to guarantee any sales manager - time deprived or not – to lead a team who crushes their numbers consistently. Once you know the CRT Survival Formula your team will always be #1 on the leaderboard and you will be indispensable to your company.
  • Your GPS Map to More Effective Business Process Management & Planning for 2017
    Your GPS Map to More Effective Business Process Management & Planning for 2017 Scott Helmers, Harvard Computing Group May 16 2017 6:00 pm UTC 60 mins
    When you embark on a business process mapping journey, there's no one right way to document these processes.

    There are as many documentation options as there are processes. As a result, Visio 2016 provides multiple options and a wealth of capabilities so you can choose how you want to document, analyze, and improve work processes.

    Join this webcast with Scott Helmers, Partner at Harvard Computing Group, to learn how to:
    - Make flowcharts faster, easier, and better-looking than ever before
    - Use swimlane diagrams to add structure to your flowcharts
    - Leverage Business Process Model and Notation (BPMN) for when standards matter
    - Enable TaskMap, an easy-to-use Visio add-in, for process mapping
  • How to Deliver an Integrated, Connected Consumer Journey
    How to Deliver an Integrated, Connected Consumer Journey PJ Johnson, Technical Architect, Microsoft May 16 2017 8:00 pm UTC 60 mins
    It's more important than ever to create a holistic experience for customers.

    Today's consumer expects retailers to deliver a frictionless integrated experience across all channels. The Age of the Consumer continues to drive an increase in purchasing options, and it's critical for brands to ensure they provide consumers with the absolute best customer experience across all channels, or they will find another place to shop.

    Consumers still transact more in store than online, and digital transformation is the key building block for integrated retail.

    Join this webcast to:
    - Find out why clienteling and personalization are key to customer experience in store
    - Learn how to make omni-channel/unified commerce real
    - Discover how using data improves customer interaction and care
  • Training Non-Traditional Sellers to Drive Revenue
    Training Non-Traditional Sellers to Drive Revenue Jane Gentry May 17 2017 3:00 pm UTC 45 mins
    Account managers, lawyers, consultants – these are examples of client facing individuals were hired for a specific skill set. They don’t see themselves as salespeople and they definitely don’t want to be called salespeople; but, at the end of the day they must drive revenue. This webinar will give you some actionable strategies for helping non-sellers build relationships, leverage existing relationships and grow their business.
  • Echo Chambers – How to Heal our Social Media Algorithms
    Echo Chambers – How to Heal our Social Media Algorithms Claire Woodcock, May 17 2017 3:00 pm UTC 45 mins
    We have a problem. We’ve created a machine which is narrowing our view of the world. For many people, social media is now their primary news source – algorithmically serving us with the opinions and values we want to see. This is driving divides in society and pushing opinions to their extremes; from the posturing of Trump, to Brexit.

    Most people are passive consumers of content, how then do we open their view of the world? How can we adjust feed algorithms for maximum impact? Should we trust private companies with the shaping of society? Is there ever a "good" way to manipulate sentiment?

    In this talk Claire Woodcock will:

    - Articulate why fixing echo chambers is a critical issue
    - Define a way to evaluate solutions for their ability to burst the filter bubble
    - Outline six potential solutions
    - Describe the most effective strategy for breaking out of echo chambers
  • Every Sales YES Begins with a KNOW
    Every Sales YES Begins with a KNOW Sam Richter May 17 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Accelerating Biz Ops with Live Data Management
    Accelerating Biz Ops with Live Data Management Kapost May 18 2017 5:00 pm UTC 60 mins
    Kapost’s award winning “B2B marketing operating system” helps leading companies like Linkedin, IBM, and AT&T maximize ROI around their content marketing strategies. Unfortunately, when it came to getting insights from internal systems Kapost faced the same challenges as many data-driven companies do, where business insights were trapped behind siloed data sources from a dozen different systems in multiple departments.

    In this Talk, Kapost will talk about how they used a Live Data Management strategy to unify their data across systems and democratized data access so their teams could integrate new data on-the-fly, collaborate around experiments and rapidly execute on new business insights
  • How Project Management Software Aligns Scheduling & Productivity
    How Project Management Software Aligns Scheduling & Productivity Dale Howard, Sensei Project Solutions May 19 2017 8:00 pm UTC 60 mins
    When it comes to project management, an accurate schedule is everything.

    Without an accurate schedule, you can't effectively manage a project using Microsoft Project. However, many users aren't aware of the proper methods to follow to develop an accurate project schedule.

    Guest expert Dale Howard will show you the important techniques you need to know to create an accurate project schedule in Microsoft Project.

    Join this webcast to learn how to:
    -Create meaningful calendars with project management software
    -Use constraints and deadline dates effectively
    -Assign resources to tasks
  • Sales Analytics: How to Build a Data-Driven Sales Strategy
    Sales Analytics: How to Build a Data-Driven Sales Strategy Joe Clarke, UK Sales Manager - Tableau May 24 2017 1:00 pm UTC 45 mins
    Tableau is the one of the leading players in analytics, and like any company, Tableau needs to make decisions about sales data. As a data company, we’re always on the hunt for the best way to look at sales information to help make decisions about quota, territory management, and must-win deals.

    In this webinar, see how the sales team at Tableau have made sales analytics and dashboards part of their team daily routine. We're going to dive deep into the dashboards that sales leverage to manage their time, measure performance, collaborate globally, strategically target territories, and more. Joe Clarke, Tableau's UK & Ireland SalesManager will show you how sales performance management is obtained and adopted across the organisation.
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn May 24 2017 2:00 pm UTC 60 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • The future of social media and event technology: A 2017 trend watch
    The future of social media and event technology: A 2017 trend watch Matthew Howarth, Business Development Manager, Cvent May 24 2017 2:00 pm UTC 60 mins
    As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.

    In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.

    Matthew will additionally discuss:

    - New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.

    - How technology will change the way attendees consume content both in the short-term and beyond.