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Marketing

  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Jan 24 2017 4:00 pm UTC 60 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey
  • 2017 Trends in Cloud 2017 Trends in Cloud William Fellows, Founder and Research Vice President - Cloud and Melanie Posey, Research Vice President for VotE- Cloud Jan 24 2017 4:00 pm UTC 60 mins
    Digital transformation is a business imperative, not an option. Cloud is powering this change: It provides the new style of IT that supports the information, process and platform transformations required to link technology and information assets with marketing and customer experience to deliver new or enhanced digital processes.

    Join William Fellows, Founder and Research Vice President for Cloud, as he discusses what’s coming this year in cloud, and how the industry’s major battleground in 2017 will be how, from where and at what price cloud transformation services are delivered to customers.
  • Stop Selling & Start Leading®: What Your Buyers Want You to Know & Do Right Now! Stop Selling & Start Leading®: What Your Buyers Want You to Know & Do Right Now! Deb Calvert Jan 24 2017 6:00 pm UTC 45 mins
    It's no secret that buyers are demanding more. So why not go straight to the source and find out what buyers really want? We did. Our groundbreaking research with Santa Clara University provides insights into precisely what buyers want sellers to do. Join me to learn about our research and the behaviors you can adopt immediately to connect with buyers and advance the sale faster.
  • Customer Data Platform Vs Data Management Platform Vs Single Customer View Customer Data Platform Vs Data Management Platform Vs Single Customer View Jim Kelly, Principal Consultant at BlueVenn Jan 25 2017 3:00 pm UTC 60 mins
    CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? In this webinar, Jim Kelly, Principal Consultant at BlueVenn will guide you through these troubled waters so you can set a course for more successful marketing in 2017.

    In this webinar you will learn:

    •What defines a Customer Data Platform and Data Management Platform
    •How they are related to one another
    •How they will benefit your marketing efforts
    •How they affect your Single Customer View
  • Are Hybrid Clouds in tune with future business growth? Are Hybrid Clouds in tune with future business growth? Agatha Poon 451 Research, TJ Akhtar Tata Communications Jan 25 2017 4:00 pm UTC 60 mins
    Advancements in infrastructure and platform technologies with growing availability of innovative business models has inclined the focus on user-centric service delivery mechanisms by redefining the very nature of IT strategy within a business organization. Companies that wish to pave the way for a successful digital transformation journey must shed conventional thinking and embrace towards an agile approach to IT operations and have a reliable and intelligent Ecosystem. So, to start with, we ask ourselves How and What should we look for in a partner?
  • The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics Scott Holden, Chief Marketing Officer, ThoughtSpot Jan 25 2017 6:00 pm UTC 60 mins
    Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.
    We'll cover:
    - Top data sources and key metrics to include when building out your marketing analytics program
    - Best practices for transform your team into a data-driven marketing masters
    - How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Jan 25 2017 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • How EQ Not IQ, Is The Real Key To Sales Success How EQ Not IQ, Is The Real Key To Sales Success Cian McLoughlin Jan 25 2017 9:00 pm UTC 45 mins
    Most traditional sales training fails to recognise how human beings actually make decisions;
    •by searching for emotional connection,
    •by worrying about how the decision will personally impact us and most of all,
    •by using our limbic (feeling) brains to decide and our rational (thinking) brains to justify the decision we’ve already made.

    In this webinar we’ll explore how selling with EQ, not just IQ, can profoundly impact your sales success in 2017. We’ll look at how moving away from the “show-up and throw up” form of sales presentations, towards a more authentic and empathetic sales style, can transform the connection you create with your customers and prospects.
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Jan 26 2017 3:00 pm UTC 75 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • Marketing Analytics: Using Analytics to Become a Data-Driven Marketer Marketing Analytics: Using Analytics to Become a Data-Driven Marketer Susan Graeme - EMEA Marketing Director at Tableau Jan 26 2017 3:00 pm UTC 60 mins
    Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Want to prove which programs generate higher quality leads than others? Go ask the data.

    In this webinar, we’ll show you exactly how a data company uses analytics in its marketing efforts. Susan Graeme, Marketing Director at Tableau, will show you examples of real marketing dashboards that we at Tableau use internally to drive world class marketing programs.
  • How to Close More Deals and Shorten the Sales Cycle How to Close More Deals and Shorten the Sales Cycle Brian Driver, IT Product Owner, Salesforce, Elizabeth Guerra, Sales Process Manager, LinkedIn Jan 26 2017 4:00 pm UTC 45 mins
    DocuSign helps sales organizations close deals faster — anywhere in the world. DocuSign offers greater visibility into a deal’s status, the ability to collect information so you don’t need to rekey data, and the ability to send out reminders so you can spend more time selling and less time tracking down signatures.

    DocuSign customers will share their best practices for shortening the sales cycle and increasing the productivity of their teams by integrating DocuSign into the sales workflow.

    Featured Speakers:
    Brian Driver, Salesforce
    Elizabeth Guerra, LinkedIn
  • The Perfect Blend of Surveys and Behavioral Tracking The Perfect Blend of Surveys and Behavioral Tracking Saran Ganesh, Director of Product, Verto Analytics Jan 26 2017 5:30 pm UTC 30 mins
    Whether you’re a large brand or a mobile app publisher, nothing is more important than understanding what your target consumer does, why, and what she might do next.

    In this webinar, learn how Verto Analytics brings a blend of technology, scale, speed, and research expertise to the market using surveys and passive metering to provide a more accurate picture of the consumer.

    Session highlights:

    • How passive metering and survey research differ and the pros and cons of each
    • How to identify actual trends to get a better understanding of the dynamics of a consumer’s decision-making
    • Use case on how one brand used this approach to develop profiles of the online shopping patterns of a group of target consumers
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 6:00 pm UTC 75 mins
    Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward

    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • How do you Find the Right SELLING MIX? How do you Find the Right SELLING MIX? Shawn Karol Sandy Jan 26 2017 7:00 pm UTC 45 mins
    There is a lot of conflicting sales advice right now – especially around prospecting and new business development. What’s your most effective way to fill your pipeline and move prospects to opportunities? This session shows you how to plan and execute your SELLING MIX based on 3 key variables.
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Liz Miller, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 8:00 pm UTC 75 mins
    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Closing Bigger - How to Close Large Complex B2B Deals Closing Bigger - How to Close Large Complex B2B Deals Shane Gibson Jan 26 2017 8:00 pm UTC 45 mins
    Closing bigger deals is a process not an event. The path to consistently close large accounts is about having a solid proven process to attract, develop and close large accounts – and then working that plan intensely. If you’re looking to attract larger clients, increase the average size of your deals or just shorten your sales cycle this event is for you.
  • Power Persuasion: Influence Strategies to Sell More Now Power Persuasion: Influence Strategies to Sell More Now Maura Schreier-Fleming Jan 27 2017 5:00 pm UTC 45 mins
    There are simple and effective ways to incorporate more persuasion techniques in sales as you work with prospects and customers. A few examples to become more persuasive are enhance your credibility, use persuasive words and offer the right proof. Shorten your sales cycle and sell more with power persuasion.
  • Emotional Intelligence - The Secret Sauce for Effective Leaders Emotional Intelligence - The Secret Sauce for Effective Leaders Jennifer Leake Jan 27 2017 6:00 pm UTC 45 mins
    Salespeople skilled in EI outperform the competition in sales calls. Skilled EI leaders motivate and build better teams. The ability to understand the effect your emotions have on others and manage yourself accordingly is a competitive advantage to not only your sales force, but for you personally. EI is also the single biggest factor in driving employee engagement, commitment and results.
  • The Top 3 Sales Productivity Ideas for 2017 The Top 3 Sales Productivity Ideas for 2017 Lori Richardson Jan 30 2017 6:00 pm UTC 45 mins
    There is no doubt the single biggest request from sellers is on how to get their time back and be more productive in 2017. This session will cover research, resources, and 3 top tips for gaining more time in your day as a more “thoughtful” seller. We will be giving away 2 copies of Jill Konrath’s new book, “More Sales, Less Time”.
  • How to personalize commerce experiences How to personalize commerce experiences Simon Crawley, Project Manager, Vanson Bourne Jan 31 2017 4:00 pm UTC 60 mins
    The fight for market share is online. Does your organization have the strategy and technology in place to win customer experiences?

    Register today to hear analyst Simon Crawley from Vanson Bourne provide best practices, based on results from a new commerce experience survey, for optimizing analytics to create an engaging customer journey.

    Key Takeaways:
    - Understand where businesses struggle most in creating personalized commerce experiences
    - How to avoid departmental silos and bad lines of communication
    - Why, and how, a contextualized experience must go beyond the point of purchase

    Inspire your organization to deliver the personalized, contextualized commerce experience your customers expect. Register for this free webinar today!
  • Top Tips for Transforming Customer Experience and Scaling Business Growth Top Tips for Transforming Customer Experience and Scaling Business Growth Andrew Geisse, Dir. of Product Maketing—Financial Services & Insurance, DocuSign & Kevin Murray, Manager, Alliances, Traction Jan 31 2017 8:00 pm UTC 45 mins
    View this webinar with Traction on Demand and learn about the latest industry trends and understand how a prominent Canadian lending institution has leveraged both DocuSign and Salesforce to scale their business and revenue with an online self-service community.

    What you’ll learn:

    How to leverage the DocuSign platform for more than just e-signature
    How DocuSign reduces security concerns around financial contracting and services
    How DocuSign and Salesforce work together to provide a seamless self-service financial lending experience
  • The All-New Needs Assessment in the Age of the Customer The All-New Needs Assessment in the Age of the Customer Deb Calvert Feb 1 2017 4:00 pm UTC 45 mins
    Our buyer research in the Stop Selling & Start Leading® movement revealed specific behaviors that buyers want to see from sellers. In this webinar, I'll share what this means for needs assessment and how you can shift from old-school diagnostic to buyer-preferred dialogic assessments.
  • The Payoff for More Women in Sales & Leadership The Payoff for More Women in Sales & Leadership Lori Richardson Feb 1 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud Cédric Israël - Cloud Specialist, Informatica Feb 2 2017 10:00 am UTC 45 mins
    La transformation digitale pose des défis inédits en matière d’intégration de données. Les architectes sont confrontés à de nouveaux cas d’usages et de nouvelles sources de données, non adaptés aux modes d’intégration traditionnels. L’iPaaS est une technologie d’intégration qui permet de synchroniser les données, applications et processus de Cloud à Cloud ou du Cloud vers des systèmes on-premise.

    Participez au webinaire IPaaS et découvrez grâce à des exemples concrets comment :
    - L’IPaaS se distingue des modes d’intégration traditionnels (ETL, ESB…) dans les environnements hybrides ;
    - Réussir l’adoption de vos applications Cloud et accélérer vos migrations IaaS grâce à une intégration hybrides ;
    - Améliorer l’agilité de votre entreprise en proposant l'intégration en libre-service à vos utilisateurs métiers.

    Découvrez la plateforme Informatica Cloud
    Leader de l’Intégration Cloud selon Gartner, Informatica Cloud combine l’intégration de données batch, l’intégration d’applications en temps réél, le MDM, le Test Data Management, et la qualité de données au sein d’une plateforme unique et évolutive.