Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
With any path to success, there are always some common pitfalls to avoid. With 8 million node hours of experience running Cassandra, and currently managing more than 100 clusters globally for a wide range of clients, Instaclustr has done all the hard work for you.
Through that experience, our team has been able to identify and implement best practices for our clients with applications on Cassandra with great success.
Our 45 minute live webinar will provide you with the vital tools and insider tips to ensure your applications are running smoothly on Cassandra.
What you’ll discover:
-Learn best practices and common pitfalls
-Discuss how to identify their applicability in your use case
-Examine strategies to move existing applications to best practice alignment
Are you weary from fighting malware, ransomware, and other threats that your ineffective and tired antivirus software can’t stop?
If so, join us for our webinar, “Top Reasons Why Your Antivirus Isn’t Working Anymore” to hear why it’s time to rise up and overthrow traditional, reactive antivirus solutions in favor of proactive endpoint protection powered by artificial intelligence (AI).
During this webinar, you will see a live demo of AI in action with CylancePROTECT®, and cover the key reasons why your current antivirus solution probably isn’t working anymore:
- It’s Reactive: Legacy, signature-based antivirus products cannot prevent malware from executing. Cylance AI technology protects before the machine is infected.
- It’s Ineffective: Legacy security tools perform at a 70 – 90% success rate. Cylance routinely performs with near perfect efficacy, at 99%+.
- It’s Burdensome: On average, traditional endpoint security products use 50% to over 70% of CPU cycles during intensive scans. CylancePROTECT is outstandingly lightweight at just 1% – 3% CPU utilization.
- It’s Costly: Signature-based antivirus solutions impact the bottom line with more layers of unproductive technology. Cylance protects with a single agent and a single cloud-based management tool, and that translates into big cost savings.
In this focused session Ken will explore what separates those high performing organizations from those that miss their quotas. Understanding the 5 actions Sales Leadership must take to build a sales culture that thrives on challenges, accountability and success are critical success factors. Ken will provide attendees with specific tactics or actions to take to drive the right levels of intensity.
With the explosion of digital channels, content, and devices, a consumer’s path-to-purchase becomes more convoluted as she researches, browses, compares brands across screens and using apps and sites. Brands and retailers are still in the dark about some important aspects of the consumer’s journey. To keep pace with consumers, it's important to measure not only what they do but why they do it.
In this webinar we examine how leading brands have used behavioral data and survey research to improve a myriad of outcomes, from brand engagement to conversions.
- The key indicators that brands struggle to asses including ad effectiveness and cross-channel activity
- How to use single-source measurement panel data to get more accurate, actionable insights
- Assessing how survey data can help complete the picture of the consumer journey
- Applying insights to improve campaign outcomes
Sell the value! Those are the marching orders commonly given to salespeople as they are sent on a quest to hit their quotas. But what is the value? That’s what salespeople want (and need) to know. Without a sales differentiation strategy in place, every buying decision is laser-focused on price.
Sales management strategist and founder of Sales Architects, Lee B. Salz teaches executives and salespeople how to harness the power of sales differentiation to win more deals at the prices you want. In this entertaining and educational virtual presentation, Lee will share 7 sales differentiation secrets every salesperson needs to know.
Learn more about our sales differentiation program at www.SalesDifferentiation.com
A new year, a new strategy, and new tools for winning sales! Join us for this webinar to get the inspiration and tips you need to set your intention to make 2017 the year of hustle, value creation, and digital transformation. Bestselling author and award-winning blogger, Anthony Iannarino, will share his top sales insights in this interactive webinar that welcomes audience participation and questions.
Key takeaways for this webinar will include
- The year of hustle. Learn how to create the right mindset and skillset to stay a step ahead of your competition.
- The year of value creation. Discover how top performers focus on value creation - Anthony will share his secret sauce for winning more sales.
- The year of digital transformation. Learn how to avoid time-wasting technology and social media traps and instead leverage the best tools to work 100 percent smarter, not harder.
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Speakers: Anthony Iannarino, Bestselling Author and Sales Leader
Teja Vora, Director of Marketing, DocuSign
Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.
Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.
Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.
In this webinar you’ll:
* Learn how speech recognition impacts the SEO value on your web presence
* Understand the full ROI of fully automated chat bots for artificial human interaction
* Integrate deep learning into your marketing strategy to realize unbelievable lift
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Keith Johnson, EVP Strategic Data Solutions, Wunderman
* Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
* Jim D'Arcangelo, VP of Marketing, WhenIWork
* Wendy Schuchart, Moderator, VentureBeat
Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.
But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?
Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.
In this webinar, you’ll:
* Discuss how big data and marketing data collection tools have made marketers lazy
* Learn about conscious choosers and how trust can help grow your business performance
* Hear about lean data practices and practical tips
* Jascha Kaykas-Wolff, CMO, Mozilla
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
Loyalty programs are one of the best ways to build profitable, long-term relationships with your customers. Add email marketing, and you’ve got a powerful strategy for boosting your program’s performance.
For our upcoming webinar, we're teaming up with Olson 1to1, a leading loyalty and CRM agency. We’ll show you proven contextual marketing tactics used by leading brands to drive engagement.
In addition, Olson 1to1 will share examples of how they’ve used Movable Ink to create highly relevant, personal and fun loyalty emails for clients that drove big results.
Get proven, real-world advice on a sales-centric content strategy that accelerates prospect interest, attention, engagement and conversion. Includes audience and buying stage segmentation, content curation, nurturing, personal brand management and more.
Today, there's a race around who owns the customer relationship, and branded manufacturers are getting into the game. Many branded manufacturers have been aggressively pursuing the channel of selling directly to customers in addition to traditional partner channels. This shift represents not only a huge business strategy shift for manufacturers but also a significant shift in technology. Manufacturers must consider not just their B2B, but also their B2C eCommerce investments.
In this webinar, Forrester analyst Anjali Yakkundi, will discuss:
- Strategic investments as branded manufacturers become B2C
- B2C technology investments critical to B2C eCommerce
- The role of product data and content in the B2C commerce ecosystem
Join this session where the panelists will talk about:
- Development of the subscription economy / adoption by the wider eCommerce system
- Flexibility of the subscription economy for both merchants and consumers
- Growth of platforms such as Shopify which utilise an ecosystem of third party apps for payments
- Shift from cashless commerce to instant / recurring payments through card vaulting
-Securing online payments
-Finding the right payment service for your e-commerce business
In this jammed packed session, Ken will cover the mistakes first time Sales Managers make and how to avoid them. In addition topics of “Leadership vs Management”, running an effective “Sales Meeting:, Learning to Coach, building a “Sales Training Program” and the basics of Hiring Top Performers. This is can’t miss workshop for any sales manager or executive.
Learn the 3 Time-Proven Steps to Crush Your Sales Numbers in 2017
In this webinar, you will learn
•The formula for crushing your sales numbers
•A 3-Step process for business execution
•How to generate accountability, buy-in and ownership to executing the marketing plan
•The power of measuring progress
Enterprises are facing an ever growing demand for mobile applications. To create and manage meaningful and sustainable mobility programs, while keeping up with the pace of this demand, enterprises should seek solutions that help them conquer the top challenges in large scale mobility programs by providing:
•Security across apps, data, users & devices
•Reducing cost & increasing the speed of development
•Seamless connectivity to multiple systems including legacy and home grown environments
•Holistic & consistent experience across mobile & web channels
•Deployment of applications to customers, partners, employees and vendors
•Streamlined post launch operations by providing real time monitoring abilities
We will discuss these challenges and look at how one of the next generation mobile platforms is simplifying enterprise mobility and addressing these key challenges.
Join Carole as she shares her preliminary research into how to identify who on your sales teams can improve now and how to train and coach them using proven psychological and behavioral sciences. You can adapt your development programs to help salespeople break quotas and keep your top performers longer.
Senior Sales Leaders, Sales Managers and Sellers will all learn invaluable tips about:
•What makes you invaluable to executives
•How to deploy the ‘Goldilocks Principle’ for due diligence
•The role of strategic planning and building a Strategy Brief
•Five ways to secure a meeting
•How to set the meeting up for success
•Tips to keep the door open
Sales Enablement. Is it another buzzword gaining traction—distracting well-meaning sales leaders from more compelling issues—or a must-have sales strategy that will leave your team in the lurch if ignored? Tune in for a guided tour through the hype to better understand what’s up with “how to help sales, sell.”
How do you drive the most value from your data? There is growing attention on the need to process and analyze data in motion. As your business looks to generate additional value from multiple data sources, simply processing historical data is likely not going to be enough, and nor is relying solely on real-time streaming solutions. In this webinar learn how continuous data integration can drive value for your business and gain insights into how leading global organizations have implemented this approach and the impact on their business.
Join 451 Research Analyst, Matt Aslett, and HVR’s CTO, Mark Van de Wiel for this discussion with a short Q&A at the end.
Can you remember a time when your selling performance went well but the customer didn’t buy? The problem isn’t you. Decision-making skills vary between customers. This webinar teaches salespeople the art of “decision coaching.” You’ll learn the elements of a good buying process and how salespeople can best influence it.
There is much more to running a successful, sustainable Social Selling program that you might think. In this presentation we discuss all of the elements required for long term success and the challenges that organizations face in this area.
Managing an end-to-end digital experience is a necessity for meeting the rapidly changing expectations of today’s consumer.
Hear Gartner’s Mick MacComascaigh, research VP, and Sitecore’s Scott Anderson, CMO, speak on what is mission critical for your customer’s digital experience management.
In this new webinar on Delivering the Next Best Digital Customer Experience, you will learn:
- Why and how web content management (WCM) is the foundation for digital experience management platforms
- Key future trends in digital experience management
- How WCM and digital experience management systems impact the bottom line
- What marketers can do today to stay current and meet consumers’ rapidly changing expectations
Your customers are more digitally savvy than ever, on more devices than ever, and demanding more from your business than ever. Register now to learn how to provide the better customer experience.
Savoir créer le lien immédiatement et attirer l'attention est facteur clé de succès, que l'on pitch sa startup à des investisseurs, une idée à ses équipes ou soi-même lors d'un entretien d'embauche. Comment rendre son pitch compréhensible, court et inspirant? Retrouvez Marie Perruchet, ancienne journaliste Radio France Internationale, experte du pitch Silicon Vallée et auteure de "One Perfect Pitch, how to sell your idea, your business, your product or yourself" aux éditions McGraw-Hill (en anglais sur Amazon et la Fnac).
Lors de cette session, vous apprendrez les meilleures techniques pour:
- captiver l'attention de vos interlocuteurs en moins de 10 secondes
- partager votre passion
- gagner en confiance lors de prises de parole en public
A propos de Marie:
Originaire de Normandie, Marie a vécu en Turquie, en Belgique, en Inde, en Chine et habite à San Francisco. Ancienne journaliste radio, où elle a acquis le sens de "l'histoire en une minute", elle a réinventé sa carrière aux Etats-Unis, en devenant coach pour startups puis spécialiste du branding pour les entreprises. Retrouvez-la sur LinkedIn, Twitter ou Instagram @MPerruchet.
If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.
Join us to learn:
- Customer data best practices to support your digital transformation investments
- How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
- The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
Being able to “pitch” your idea, in person or in writing, has become a critical skill whether you are an entrepreneur, a manager climbing the corporate ladder or a freelance worker looking for engagement. Everyone has the ability to tell a one-of-a-kind story to make a good impression, convince an audience or make a sale. Join former journalist and news correspondent, Marie Perruchet as she outlines her proven methodology, with key do’s and don’ts to sway an audience. She will share her stories and best practices for what works across industries and mediums.
You will learn how to:
- Become a better speaker and overcome your fear of public speaking
- Communicate true, authentic experiences that come from the heart to engage any business audience
- Create a concise and repeatable pitch so that others feel compelled to tell your story as well
About the thought leader:
Marie Perruchet is a brand strategist, marketer and the author of One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business – or Yourself at McGraw-Hill. A French native, she has lived in 9 countries, is fluent in 3 languages and is located in San Francisco. Her work with corporations and startups was featured in Le Monde and the Wall Street Journal. Check out her story at www.oneperfectpitch.com.
Many Sales Executives are under the impression that they are not getting the results they have expected from sales training. This webinar will discuss how setting the right objectives for sales training is a corner stone to improve this situation.
How many hours do your sales and marketing teams waste on “Tyre Kicker” prospects that never buy anything?! Blue Sheep has found that organisations waste 80% of their total time chasing prospects that contribute 15-20% of the revenue and just 20% of their time on clients that provide 60-80%.
The issue happens time and again where a business is not able to identify these ‘Tyre Kickers’ early enough in the marketing-sales cycle.
Using customer insight and a unique process called ‘Money Mapping’, Jemma Hardyman – lead consultant for the Blue Sheep Data Services team – will discuss how all B2B organisations can utilize simple analytics and segmentation techniques to ensure you devote your marketing and sales efforts on the right prospects that are going to spend big and stay longer!
You will learn:
- Most beneficial ways of segmenting your database
- Case Study: the real ROI of segmentation
- How to discover more of your best customers
This webinar is run by Blue Sheep, a BlueVenn partner.
Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.
Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.
In this webinar, you'll:
* Learn the different types of influencer marketing and understand which is right for you
* Discover the right influencers for the best results in your specific industry
* Get tips from a super influencer on what works for them and what turns them off
* Avoid the mistakes of bad influencer marketing strategies
* Virginia Sallas Castilio, BBC
* Bill Arzt, COO and co-founder, FitReserve
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Discover the five critical ways to go beyond spreadsheets.
For many, Excel is the go-to analysis tool of choice. However, for finding real insight from large volumes of data, spreadsheets simply won’t provide you with the answers you seek. In today’s data-driven world the real data wins are found in visual analysis.
Watch this webinar to learn how to:
-Avoid the drawbacks of using spreadsheets for data analysis
-Leverage all of your data, no matter how big or where it lives
-See the whole picture with data blending and cleansing
-Create fast and interactive dashboards
Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.
In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:
- What does marketing prediction mean and how can we cut through the jargon?
- How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
- What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?
This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.
Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.
Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?
Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
Actors know what it takes to appear confident in front of any type of audience. Learn 5 simple acting tips that will help boost your sales confidence -- and boost your prospect’s confidence in you and your solution!
According to a PWC study, “two in five customers leave banks after a bad experience”. And 45% of these will discourage others from using their former bank which makes a great customer experience a crucial competitive advantage. Customers are switching to banks that allow them to interact digitally at the branch and on the go. These new Digital Banks will lead the way, deliver excellent customer experience, and thrive in this digital decade.
Find out how DocuSign can you help you eliminate paper from your processes and join the digital age. From account openings to servicing and new product sales – DocuSign helps keep the process digital so you can focus on what matters most: the customer.
Watch this webinar to learn how DocuSign can help you:
- Streamline customer/member on-boarding
- Provide anytime, anywhere access via mobile devices
- Meet ever-evolving compliance requirements
- Provide a great customer experience!
How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?
This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.
Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.
Attend this webinar and learn how to:
•Secure leadership buy-in to move to an Agile marketing methodology.
•Respond to market changes more quickly.
•Improve collaboration between departments and locations.
•Avoid daily distractions and stay focused on the right priorities.
Digital transformation is a pressing concern for most organizations. At the very heart of digital transformation is the idea of better serving your customers by using new digital data sources to understand them deeply, and using that information to improve the customer experience.This transformation is being driven by four c-level roles - the Chief Analytics Officer (CAO), the Chief Data Officer (CDO), the Chief Marketing Officer (CMO) and the Chief Customer Officer (CCO). They are all coming at the same challenge with different customer perspectives - data, analytics, acquisition and experience. A new category of software, Customer Intelligence Management, is rising up to address all of their perspectives.
In this webinar, you will learn how to combine different sources of big, unstructured and structured customer data into a Customer 360. You’ll see how that data can be enriched, analyzed and discovered to create unique and actionable insights. And you’ll see how the customer journey and each individual customer experience can be improved with an Intelligent Customer 360.
You will hear from an industry expert, Sheryl Kingstone, Research Director of Business Applications at 451 Research , about organizational strategies to profit from digital transformation and become much more customer-centric. And you’ll hear from David Corrigan, CEO of AllSight, about how leading organizations are using new big data technology and Customer Intelligence Management Systems to improve the customer experience considerably.
Everyone seems to know that sales coaching is needed. Unfortunately, even when sales managers try to coach, they often focus on the wrong things. The solution is ROAM, a simple coaching methodology that gets results!
Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.
In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.
About the presenters:
Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.
Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
Marketing measurement is nothing new. Many marketers are well versed in measuring the performance of their campaigns through metrics such as click through rates, open rates, conversion rates, and many other operational measures. But with the increasing number of channels and tactics, connecting these operational metrics to strategic goals, such as pipeline generation, revenue, and profit can be a pipe dream.
This webinar will discuss best practices for setting up a marketing measurement framework to connect your operational metrics to your strategic goals. We’ll also discuss several use cases that demonstrate the success that can be gained from implementing these frameworks. Finally, we’ll talk about how to turn this framework into optimal reporting to help you make decisions and drive positive growth.
The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.
McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.
In this webinar you’ll:
* Learn how cognitive technologies scale across mobile devices (including cars)
* Evaluate the value of a machine learning product to your organization
* Tailor your data structure to optimize for future machine learning initiatives
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
The Mad Hatter: Have I gone mad?
[Alice checks Hatter's temperature]
Alice Kingsley: I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are.
Too often email metrics are compiled into a report each month, collect dust and they are not used to improve marketing.
The power of email marketing is in using the rich metrics to aid decisions, rather than taking them as a look in the rear view mirror. This webinar shows you what to look for in your metrics and what actions to take, covering:
· Making better decisions with campaign metrics
· Avoiding the trap of chasing higher campaign rates
· Using business metrics not just campaign metrics
· Email insight using Google Analytics