Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
En su reciente informe, “Predictions 2018: A year of reckoning” [Previsiones para 2018: el año de la verdad], Forrester prevé que el 80% de las empresas afectadas por el GDPR no cumplirá con este reglamento en mayo de 2018 y, entre las que no lo respeten, se tratará de un incumplimiento intencional en el 50% de los casos.
El cumplimiento no debería ser tan difícil. ¿Y si cumplir con el GDPR fuera más fácil gracias a una tecnología que te permita reducir los costes de manera significativa? La virtualización de datos es una tecnología avanzada y rentable, con la que se garantiza la privacidad desde el diseño, con el fin de que sea más fácil satisfacer los requisitos del GDPR
No te pierdas esta sesión y aprende:
- Cómo la virtualización de datos proporciona los pilares para cumplir con el GDPR mediante auditoría, catálogo y seguridad de datos.
- Cómo puedes activar en toda la empresa una sola capa de acceso a los datos con medidas de protección.
- Por qué la virtualización de datos es una funcionalidad imprescindible a la hora de cumplir con el reglamento.
- Qué fácil es cumplir con el GDPR para los clientes de Denodo.
Is your sales pitch professional? Is it high-quality and crisp? Can you flex and apply it anywhere on the phone, a live meeting, trade-show, or with executives? This dynamic webinar will provide practical professional sales tools that will help you reset and master the most critical element in professional selling.
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 12 includes Tech Talks featuring speakers from our community on topics covering exploratory data analysis, geospatial solutions and ECL Tips leveraging the HPCC Systems platform.
1) Itauma Itauma, PhD Candidate, Keiser University - Conducting exploratory data analysis in educational research using HPCC Systems®
2) Ignacio Calvo, LexisNexis Risk Solutions - Big Data and Geospatial with HPCC Systems®
3) Bob Foreman, Senior Software Engineer, HPCC Systems, LexisNexis Risk Solutions - ECL Tip of the Month
Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language–and on the device of their choosing.
Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!
Join our special guest host, Paul Perrotta, and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.
ABOUT STEFFEN FREDERIKSEN
Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.
While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.
The fact that Sales Training ROI is elusive is almost legendary. The truth is, most Sales and Sales Enablement leaders have no plan for behavior change or supporting the attainment of sales mastery. In this webinar, Mike Kunkle will share an approach that is proven to deliver results and ROI.
The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.
From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.
Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.
* What technologies fall under the AI umbrella
* How companies like Kayak use AI to understand customers and personalize experiences
* How to identify the right AI use case for your business
* Common challenges firms face when implementing AI
* Why AI’s time in the sun has finally come, and why it’s here to stay
* Brandon Purcell, Principal Analyst, Forrester
* Matthias Keller, Chief Scientist, Kayak
* Martine van der Lee, Director of Social Media, KLM
* Pradeep Elankumaran, CEO and Co-Founder of Farmstead
* Rachael Brownell, Moderator, VentureBeat
Fact: Stories can drive sales. But what type of story is most effective? When should you tell a story and how do you find the right story for your customer? Discover 5 successful strategies for using stories in your sales pitch to move the sale forward.
In this short video taken from the Chartered Institute of Credit Management (CICM) “Credit Champions” film, our finance, credit & risk experts take a deeper look at the modern world of credit management – also featuring Softcat, a fast-growing FTSE 250 company, discussing how efficient credit management processes enable them to continue to drive profitable growth.
On December 12, 2017, Steve Manning presented a discussion on how new technology will change the way we approach content. The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.
This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.
Join our special guest host, Val Swisher, and Steve Manning In Part II of this series, where Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.
Join Deb Calvert as she interviews Sales Legend Jon Ferrara. Jon is a CRM and Relationship Management entrepreneur and noted speaker about Social Media's effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com.
In this first part of our two-part webinar series, we aim to cover some of the challenges and opportunities when investing in IoT as well, highlight some of the solutions that can be leveraged to obtain desired outcomes, showcase the benefits of the Cisco – SAS validated design program and demonstrate how Cisco and SAS work together in the IoT Ecosystem.
Marketing, merchandising and supply chain are the pillars of the retail business. Aligning these processes may sound easy, but it can be much more complicated than it seems. Connecting omnichannel data and analytics is the key to success in the competitive world of retail.
The way people work together is changing. Users struggle to manage multiple logins as well as share and discover information, while IT experts face the threat of shadow applications creeping in and threatening security and compliance. The combination of unique workstyles, colleagues from different generations, and collaborators with differing expectations necessitates a universal toolkit for teamwork.
Microsoft Teams is the hub for teamwork in Office 365, integrating with Office 365 apps and consolidating the tools you and your colleagues use to get things done.
Join this webinar to:
Find out how Teams facilitates chat, calls, and meetings for modern collaboration.
Discover how you can leverage the enterprise security, compliance, and manageability of Office 365 to reach your objectives.
See how you can customize and extend your Microsoft Teams experience with updates from the apps you use every day.
You’ve setup your survey, you’ve segmented your customers, and you’re ready to start collecting NPS responses. Congratulations! Now what are you going to do with your score? You’re not alone if you’re not sure. NPS is becoming an increasingly popular metric, but it’s not always clear how product teams can take NPS feedback and make it actionable in their products.
Henry Schein faced similar questions when rolling out NPS for their dental practice software. Dan Larsen, Sr. Product Manager, shares how they rolled out NPS to their customers, the lessons learned along the way, how and they built a tight feedback loop both inside and outside the company to ensure that customer input is captured, and leveraged directly to improve their product experience.
Reusing content can be beneficial, but complicated to manage without proper guidelines. You can reuse content on many levels and apply different methods, from conditional filtering on entire maps to variable phrases for single words.
Join guest host Paul Perrotta, and our special guest, Gosia Radymiak, Customer Success Manager at Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, attendees will learn how to 1) review reuse mechanisms available in DITA; 2) learn about reuse best practices, including content organization and localization do’s and don'ts; 3) learn how to create a reuse strategy suitable for your content; and finally, 4) to get links to useful resources about DITA and reuse, including articles and training.
2017 was a historic year for women and feminists around the world. With the #metoo and #knowno campaigns, gender gaps and disparities were brought to light in ways they hadn't been before.
Now it's a new year and with it comes new challenges for women in hi-tech careers: whether it be navigating your career through these times, finding or becoming a mentor, building your personal and professional brand as a leader, dealing with office politics or maintaining work-life balance, the challenges and opportunities for women in the workplace are endless.
Join this expert panel with moderator Jeanne Morain and panelists Emerald de Leeuw, Executive Director, EuroComply Data Protection Technology, Jill Donahue, Sr. Director of Marketing, PC Connection, and Andrea Short, Director, Supplier Marketing at Tech Data.
They will share personal stories and experiences, tips and best practices, problems and solutions around these and other topics for women in tech leadership.
Step beyond the hype and the myths about Artificial Intelligence (AI) and Machine Learning (ML). Join us on this webinar to learn the real world significance of AI for an enterprise. This webinar will take a practical view of how ML can make a difference in your business, illustrating the role it plays in any meaningful digital transformation effort employing AI. The focus will be on the business value this technology can deliver.
Infosys Nia, a comprehensive AI platform, comes equipped with Advanced Machine Learning that works in concert with its other aspects rendering effective digital transformation solutions for an enterprise. Join us to learn how you can embark on your own digital transformation journey.
- Mike Gualtieri, VP, Principal Analyst Serving Application Development & Delivery Professionals, Forrester
La plataforma de virtualización de datos de Denodo es la forma más rápida de acceder a todos tus datos empresariales eliminando su complejidad asociada. En este vídeo te explicamos cómo funciona la tecnología en menos de 3 minutos.
As the worlds of media and telecoms continuing to converge and overlap, the strategies and concerns of fixed and mobile operators are of increasing importance to the media, entertainment and technology sector.
With broadcasters and content owners required to deliver programmes to an ever-increasing array of platforms and devices the role of networks, carriers and operators has never been so vital. And for telcos, content can be used to boost offerings, helping to entice and retain customers.
The IBC365 editorial team will pick through the product launches, announcements and themes of Mobile World Congress to make sense of the show for those involved in the media, entertainment and technology industry.
Find out what was revealed and discussed at Mobile World Congress and why it is important for you by joining this IBC365 webinar.
IBC365 Editor George Bevir will be joined by journalists and analysts from across the broadcast and telco markets who will dissect the main talking points of the exhibition and conference.
Among the topics for discussion are:
- The role of content in telco operators’ strategies: Acquiring, packaging and distributing content
- Competing with tech giants and SVOD players
- Broadcasters' increasing need for greater network access
- 5G: Roll out, lessons from PyeongChang and the implications for broadcasters and content owners
- Delivering content to mobile devices
- UHD, HDR and HFR content
- Immersive content: 360-video, VR, AR and MR
- E-sports: the opportunity to connect with fans
- Artificial intelligence and machine learning
Richard Lindsay-Davies, CEO, DTG
James Manning Smith, Research Analyst Consumer Media & Technology, Futuresource Consulting
David Sidebottom, Principal Analyst Entertainment, Futuresource Consulting
Ian Volans, Independent Consultant
In this session, learn about Microsoft’s vision and strategy for helping companies transform, Microsoft’s own digital transformation, as well as that of innovative customer Otis Elevator Company.
You’ll see impactful demonstrations illustrating innovative use cases in sales, service, and marketing, including insight on our partnership with Adobe and LinkedIn and how we're changing the way companies work.
Join Grad Conn, Marketing Visionary and Thought Leader, who will challenge you and your organization to do business differently.
This session includes a panel discussion with our latest partners; D&B and Sprinklr. Rishi Dave CMO, Dun & Bradstreet and Paul Herman, VP, Product and Solutions Enablement Group, Sprinklr sit down with Grad to discuss the critical role that the Microsoft partner ecosystem plays in the cross-industry digital transformation journey.
According to a recent MIT Sloan Management Review and Deloitte University Press report, Aligning the Organization for Its Digital Focus, nearly 90% of more than 3,700 business executives, managers and analysts from around the globe say they anticipate their industries will be moderately or greatly disrupted by digital trends. Yet less than half (44%) currently believe their organization is adequately preparing for this digital disruption.
In this keynote, Vice President and Principal Analyst of Forrester will reveal six key strategies to drive new customer value and revenue, and challenge your thinking to ensure your companies survive as “predator”, not “prey”.
Disruption from a few data behemoths and agile startups has forced the retail, CPG and eCommerce industries to innovate and retrain themselves to be data-driven. Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.
Who Should Attend:
Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
Our recent survey highlighted the challenges and opportunities facing UK small and medium businesses going into 2018. Join Dun & Bradstreet and the Forum of Private Business for a discussion on how to help mitigate the impact of late payments and an economist’s view on what the latest Brexit developments mean for the UK’s SME community.
Avoid the expensive costs of a failed sales hire. Join this webinar to learn simple strategies to find and interview the right candidates and set them up for success. Be the first to access links to free tools to help in your hiring and onboarding processes.
Whether you’re a salesperson hunting for your own leads, or a business with little marketing budget, you have to get creative to get more leads. There are 10 strategies you can use to attract more prospects and generate qualified leads without spending much money. Join us and build your funnel now!
Did you know that simplifying the login experience of your site visitors can result in up to 20% increase in order size and in up to 62% fewer abandoned shopping carts? Join Mike Carr, the VP of eCommerce Services at Amazon, as he reveals how Amazon helps top digital businesses attract more Amazon shoppers to their sites and boost sales.
During this interactive and thought-provoking session, the attendees will learn to identify special moments in the digital customer experience that build loyalty and prevent disengagement.
The data contained in the data lake is too valuable to restrict its use to just data scientists. It would make the investment in a data lake more worthwhile if the target audience can be enlarged without hindering the original users. However, this is not the case today, most data lakes are single-purpose. Also, the physical nature of data lakes have potential disadvantages and limitations weakening the benefits and possibly even killing a data lake project entirely.
A multi-purpose data lake allows a broader and greater use of the data lake investment without minimizing the potential value for data science or for making it a less flexible environment. Multi-purpose data lakes are data delivery environments architected to support a broad range of users, from traditional self-service BI users to sophisticated data scientists.
Attend this session to learn:
* The challenges of a physical data lake
* How to create an architecture that makes a physical data lake more flexible
* How to drive the adoption of the data lake by a larger audience
Choosing the right chart type can be the difference between a good visualisation that answers the questions you have of your data, or a great visualisation that provokes new questions and discovers even more actionable insights.
In this live webinar, data visualisation specialist Andy Kirk will share his principles for choosing the chart type that delivers the most insights based upon your type of data and the questions you want to answer. Join us to discover how you can become more scientific in your chart selection.
Using research from his crowdsourced project - The Chartmaker Directory, Andy will analyse a number of different chart types so that you can learn:
-What each chart type reveals
-When a chart should and shouldn’t be used
-How to make your charts beautiful
The digital world is transforming how we interact with our customers. In this world, content is currency and the right content drives the customer journey and connects each customer touchpoint with the next. But managing this content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform.
That sounds great in theory, but what does it actually mean? Join SDL as we discuss how a Global Content Operating Model (GCOM) can help you achieve your business goals by defining processes and technology frameworks that support your entire content supply chain.
We’ll look at business parameters that factor into how you deploy such a model, and take a peek at how this model evolves over time and even prepares companies to take advantage of emergent AI.
We’ll break down each step, including:
• How to manage the content supply chain across departments and platforms.
• How to apply processes that address each step from content creation and translation to delivery.
• Criteria for selection of technology and services that lead to growth and sales.
When it’s used to curate, create, and deliver fresh content, artificial intelligence pushes the marketing content game to the next level. Your goal: Get the right content to the right people, when and where they want to see it. Machine learning is the key, saving you time, money, and guesswork.
Machine learning can help you uncover not just what content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, AI can help you determine consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.
To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.
By attending thIs webinar, you'll learn how AI can:
* Increase relevance for consumers across channels
* Utilize propensity modeling to capture more customers
* Boost content curation and creation using machine learning and NLP
* Seize customer journey opportunities when they appear
* Ari Goldberg, Founder + Chairman, RNMKR
* Emerson Spartz, Founder, Dose
* Peggy Anne Salz, Principal, Mobile Groove Consulting
* Rachael Brownell, Moderator, VentureBeat
With viewers consuming content on an increasing array of devices and platforms and the virtualisation of workflows, the task of protecting assets has never been so complicated and costly. Add to this the fact that the media industry is a high-profile target for hackers and it becomes clear that cyber security is at the top of the agenda for all those involved in the media supply chain.
Join this IBC365 webinar, sponsored by Juniper Networks, to hear from senior industry figures who will examine where the weaknesses lie in the production, delivery and distribution workflow and consider what can be done to address vulnerabilities and make sure that film and TV is consumed as intended by broadcasters, platforms and content owners.
The webinar will cover:
- Identification of supply chain vulnerabilities
- Best practice for safe guarding assets
- The role of people in protecting content
- How best to anticipate a cyber breach
- What to do if your security is compromised
Peter Elvidge, Vice President of Technology, TVT
Dr Mark Harrison, Managing Director, DPP
Spencer Stephens, Production & Media Technology Expert
Lee Fisher, Security Specialist, Juniper Networks
Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.
Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent.
Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning.
Don’t miss out!
Registration is free.
In this webinar, you’ll learn...
* The power of dynamic retry logic, optimized for each individual invoice
* The incremental lift that a well-designed dunning strategy can have on revenue
* The key metrics every subscription business should understand to prevent churn
* How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions.
* Emma Clark, Director of Product, Recurly
* Devin Brady, Data Scientist, Recurly
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
The FDA Center for Drug Evaluation and Research (CDER) performs an essential public health task by making sure that safe and effective drugs are available to improve the health of people in the United States. CDER's primary mission is to promote and protect public health by ensuring availability of safe and effective drugs of high quality throughout the entire drug life cycle. The Center oversees the research, development, manufacture and marketing of drugs.
In order for the FDA to best adapt to the ongoing rapid changes in the drug regulatory environment, driven by scientific innovation, globalization, the increasing complexity of regulated products, new legal authorities and additional user fee programs, CDER initiated a major effort five years ago to improve its ability to manage key regulatory data over the life of a drug and to better understand the global drug supply chain at a more granular level.
During this webinar, Shanthi Vigneshwaran, Computer Scientist at the Food and Drug Administration, will share how the CDER has created a 360 view of a drug’s lifecycle, from inception to product. This includes visibility of the global drug supply chain, product ingredients, suppliers, and facilities - bringing them into one trusted view – and empowering the agency to trace any potential harm, save lives, and respond to changes in supply and demand more quickly.
Join us to learn how it’s possible to:
• Gain visibility into a global supply chain across disparate locations and systems
• Address globalization and apply standards in data processes to ensure integrity
• Manage data across complex product lifecycles
Competing globally means processing billions of mobile, online and in-store transactions while meeting Payment Services Directive (PSD2). In the financial services market the demand to support hundreds of thousands of merchants in over a hundred currencies and providing transaction history for customers dating back seven or more years, requires a data platform and cloud services that will support scalable agility and flexibility.
In this webinar, presented by AWS and Instaclustr, we will discuss how to utilize AWS and Open Source Solutions to keep up with the competitive demands of the industry.
We will also cover:
- How to deliver these capabilities quickly, efficiently and accurately
- Ways to navigate common challenges and pitfalls
- How to migrate to a cloud services platform and how AWS can help
- Open Source Solutions that take away the pain points and cost often associated with Big Data
- Best Practices for cloud services and open source solutions
Well, to put it simply: Web conferencing tools are being replaced by more modern, feature-rich video conferencing solutions that emphasize true face-to-face connections.
We’ll explain to you why adopting video conferencing tools and bidding farewell to audio- and web-only tools will increase meeting efficiency, employee engagement and overall profitability for your company.
•The evolution of web conferencing
•How to maximize the technologies you already have in place
•Why your company should prioritize video conferencing moving forwarding
•How to video-enable your company without breaking the bank
MondoBrain is a revolutionary platform for digitizing decision processes. It is a tool that allows the operational to make the best decision possible, given their own intelligence, artificial intelligence, and collective intelligence i.e. their ability to collaborate with their colleagues. This is called Augmented Intelligence.
Tools for technicians, managers and decision-makers, allows them to simulate a decision and to measure the impact of a particular decision on a key performance indicator: the performance of an organization, the life of a product, the conversion rate of a marketing operation ...
Through artificial intelligence, they are able to look for the best of past decisions, with the different data available, and share this decision with all stakeholders in the process. It is a real operational tool for decision support.
Program of this webinar:
- Introduction of the concept of Augmented Intelligence and its impact on Management 4.0
Bruno Saint-Cast with his 25 years of experience in decision-making will explain the concept of Augmented Intelligence which has found its application in an operational product and already used by several thousand users: MondoBrain. He will describe what Augmented Intelligence is, and how it opens the beginning of Management 4.0, an objective and rational approach to the future business direction.
- Demonstration of the MondoBrain solution
Theo Deschamps-Peugeot & Frédéric Roch: will make an online demonstration of the product and will highlight how MondoBrain allows combination and optimization of human, artificial and collective intelligences in a product as easy to use as a video game and whose return on average investment is less than the week.
- Augmented intelligence and decision-making systems: How do they complement each other?
Bruno Saint-Cast, will show what MondoBrain brings to this industry, and how any company, of any size, can make an immediate profit.
Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be a helpful content delivery tool today. Join The Content Wrangler, and Patrick Bosek of Jorsek LLC to learn how you can publish your DITA content to your chatbot.
As a part of this process, Patrick will talk about how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.
About Patrick Bosek
Patrick is a co-founder and Director of Customer Success at Jorsek LLC, the makers easyDITA. Since beginning with Jorsek LLC in 2005 Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.
Patrick is a software industry professional specializing in developing, productizing, and solving problems with product content software. He is a highly skilled developer, thoughtful manager, passionate customer advocate.
Data is the lifeblood of every modern organization. Making it available throughout an organization can be a game-changer, yet the vast majority of frontline workers have very little experience in using data as the primary vehicle for decision making.
Join Doug Bordonaro, ThoughtSpot Chief Data Evangelist, for a live webinar to learn tips and best practices for setting up every employee for success with data.
On average, 25% of your customer base are poor performing - but how do you find your best and worst customers to begin with? Using an innovative customer insight service Blue Sheep calls Money Mapping.
In this presentation, you’ll see how Money Mapping can revolutionise your marketing strategy and learn:
-Why not all customers should be treated equally.
-How to identify your 'treasure' customers.
-The differences between your ‘treasure’ and ‘avoid’ customers.
-How assessing your customer database can lead to £millions in efficiency savings.
-How profiling your most profitable customers can uncover similar leads worth £billions.
-How Money Mapping can make your marketing more efficient, and profitable.
Iain Lovatt is Founder and Chairman of Blue Sheep, and has been helping businesses improve their performance using data for over 30 years.
Iain is a respected member of the data marketing community, having been chair of the IDM Data Council, on the board of the DMA, and is a Visiting Professor at the University of the West of England. In 2017, he was elected a representative for the Direct Commerce Association.
Customer experience technologies play significant roles, yet it’s not uncommon for CX tech to actually make it harder to be a happy customer. To get it right, you need to look at customer experience technology not from an employee’s viewpoint, but from your customer’s perspective.
For customer relationship management, automated customer interactions, customer loyalty, enterprise feedback management, customer communities, social media and other platforms, this presentation will show you how to get beyond a technology-centered definition of customer experience management to view things the way customers do, and to leverage CX tech to inspire customer-centered management company-wide in ways that customers will reward with enthusiastic recommendations and expanded spending with your brand.
About the speaker
Lynn Hunsaker is Chief Customer Officer of ClearAction Continuum, which centers businesses on customers by empowering marketing and customer experience teams to adopt customer-centric outside-in thinking and influence for accelerating growth. She led customer experience strategy at Applied Materials and Sonoco Products Company since the early 1990s where her roles included Voice of the Customer Manager, Customer Satisfaction Improvement Manager and Head of Corporate Quality. Lynn has authored 3 customer experience handbooks, including Innovating Superior Customer Experience, and she was author of the year in 2017 and 2015 on CustomerThink.com. She is past president of Silicon Valley American Marketing Association and currently on the Board of Directors for Customer Experience Professionals Association. Lynn co-founded the ClearAction Value Exchange, which helps companies crack the code to overcoming organizational barriers to success with customer-driven change initiatives.
Exactly what the lack of alignment costs companies, how the Zeitgeist is leading executives down the wrong path and five actions you can take to reverse the downward spiral of fewer and fewer sales executives making quota.
A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.
But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.
In this webinar you'll learn:
* What distributed ledger technologies such as blockchain mean for businesses in 2018?
* How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
* The future of universal architecture and what it means for autonomous products and services
* Jonathan Johnson, Overstock.com Board Member. Medici Ventures President
* Dawn Barry, President, Luna DNA
* Jessica Groopman, Founding Partner, Kaleido Insights
* Rachel Brownell, Moderator, VentureBeat
2017 was the year where digital ad spend has surpassed TV ad spend. Brands are switching their ad spend focus from TV, radio and print to digital.
The majority of our audiences are hanging out online. But before we can market to them, first, we have to identify who is our target market. We will review how to create your customer avatar, identify their pain points and frustrations and pinpoint where the audiences are spending their time online.
With the target market identified, we will create content to engage users with the branded content. We will discuss the trends in creating content and review the types of content applicable at different stages of the customer lifecycle.
And now we are ready to disseminate this content on social media and engage with users. We will cover how to use social media to get your message across and connect with users who would be most likely to engage with your brand. The concept here is to engage, ascend the users to eventually become customers.
Bio: Jean Ginzburg is a best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is also the CEO of Ginball. Ginball's clients range from brand name Fortune 500 companies to innovative start-ups.
Jean launched her book Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing. The book is a #1 Amazon best-seller.
Jean's digital industry specializations include Full funnel marketing strategy, Facebook Advertising, Customer avatar development, Sales and Marketing Automation and Social Media.
Jean has been featured in numerous publications and as a radio and podcast guest. You can find the entire list here:
Retailers that offer point-of-sale financing options, such as Bread, in their online stores have seen a significant lift in both sales and AOV, all without taking on any additional credit or fraud
risk. Point-of-sale financing not only widens the spectrum of customers served, but also improves the user experience and makes it easier and quicker—for both the customer and the retailer—to extend and access credit at checkout.
In this webinar, discover how you can introduce pay-over-time solutions to inform consumers about their larger purchasing power, encourage higher AOVs, improve conversion rates, and lift sales.
Register for this webinar to gain valuable insights into:
+ How to introduce alternative payments to transform the shopping journey and reduce friction at checkout
+ How offering pay-over-time solutions can help increase AOV and boost sales
+ Millennial shopping behaviors and how your business can offer point-of-sale financing to capture this audience
+ How to leverage payment data insights to re-engage shoppers and boost conversions by as much as 300%
One of the best ways for companies to differentiate is by delivering a truly personal customer experience. In fact, today’s buyers have come to expect it. But customer interactions are happening on more applications and devices every day—so how do you ensure your customers get a seamless experience every time they contact your business, regardless of format or channel?
This session will take a deep dive into the next-generation technology that lets companies deliver an omnichannel contact center—one that uses every customer contact point and all relevant back-office information to create truly joyful journeys.