Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.
As Oracle de-supports Discoverer, many companies are struggling to find the right ‘replacement’ tool that will protect their investment and will minimize the impact on IT staff and end users.
Join Michael Armstrong-Smith, an Oracle ACE, author of all three editions of the "Oracle Press, Oracle BI Discoverer Handbook", and leading expert on all things Discoverer as he discusses:
- His experience with Discoverer, past, present and future
- The opportunity for better reporting
- What to look for in a new reporting solution
- What he is recommending to his clients
- Plus much more
This webinar provides a detailed comparison between open source Apache Cassandra managed by Instaclustr and proprietary technologies such as DataStax Enterprise. The aim is to highlight the operational and cost benefits associated with deploying open source Apache Cassandra and other data management technologies including Apache Spark. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
Most sales people spend a disproportionate time selling to narrow segment of their market, while ignoring or struggling to engage with over 50% of potential buyers. Objective Based Selling presents a different way to look, engage and sell to often ignored segments, leaving money and success on the table.
Insurers are missing key points within their policyholders lives that can impact risk and retention. There is a way to close that knowledge gap. To gain insight and take action on important changes within your policyholders’ lives. An Active Risk Management program. Join us as we discuss
- Current statistics and trends that trigger your policyholders to shop and how you can get ahead of it
- Events that can indicate your customer’s life and risk level is changing
- Best practices for integrating an Active Risk Management program into your current workflow to continually monitor your book of business and alert you to key events
Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.
In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:
- The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
- How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
- The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
- How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
Sales Managers are often unconscious about collateral damages to the business caused by their current management practices. Many of them cause actual. System Thinking helps to identify the causes for those collateral damages and to take corrective actions.
In this webinar, Jason Stamper, analyst for Data Platforms and Analytics at 451 Research, will look at some of the latest trends that are being seen in IoT and specifically analytics at the edge of the network — in other words close to where the data is generated.
He will also identify a number of data platform and analytics themes that are becoming more critical in the IoT era: security and data governance; infrastructure including edge analytics and server less computing; data processing; data integration and messaging.
Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies, will share research and methodology behind the value that customers can bring to your company if engaged with strategically. A new data report on the performance of B-to-B customer referral programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will prove with data the case for leveraging customers for demand generation and the results seen by companies that are running this as an always on channel.
What you'll learn:
- Why peers are critical to creating demand
- How to engage with customers to help create demand
- Performance benchmarks for customer referral programs
- Case study examples and business impact
How can you better embrace multiple cloud and non-cloud IT environments in order to accelerate your digital business?
How can you succeed in a multi-cloud world? We’ve gathered a range of experts opinions including the analyst perspective, the Vodafone view and a Vodafone customer CEO’s outlook.
William Fellowes, Analyst, 451 Research
Neville Roberts, CEO, Planixs
James Griffin, Cloud Evangelist, Vodafone
Key talking points:
-Common challenges of managing IT environments
-What challenges enterprises face in different countries
-How to select the right cloud for the right application
-Choosing the right cloud vendors
-How to manage these environments simply and securely
Hear from Vodafone’s key customer Planixs (http://www.planixs.com) on:
- How they manage multi cloud environments
- The key things they consider when selecting vendors
In our upcoming webinar, we'll show you how to activate your data and use it to create 1:1 email content that wows your customers and crushes your KPIs. You'll get an exclusive look at Movable Ink's Intelligent Content Platform and learn how leading brands are using it to create amazing customer experiences.
As an ecommerce business you need to turn away certain orders because they appear fraudulent or simply too risky. But what if you didn't? How many additional orders, and how much additional revenue, could you earn if you could accept increasingly riskier orders without fraud losses? Signifyd introduced "Guaranteed Fraud Protection" as a means for merchants to do just that; increase sales by accepting more orders, without fraud losses. Machine learning and domain expertise make this possible. What makes this important is your need to increase sales and enter new markets.
Join this webinar to understand how fraud liability is shifted away from merchants and how fraud losses are completely eliminated to enable sales growth.
ABOUT THE SPEAKER:
Eric Negler is the Head of Strategic Partnerships at Signifyd, a company focused on helping merchants realize their full potential by removing fraud as an obstacle to business growth. Eric is responsible for building relationships with strategic partners that provide eCommerce and Payments services/solutions.
Sales management experts Mike Weinberg and Steven Rosen are hosting a fireside chat providing their solutions and insights on the most challenging issues facing sales managers.
Expect an action-packed discussion, filled with bold, blunt and powerful sales management insights and stories, that will help you crush your sales numbers.
Industrial revolutions are epic moments and great opportunities to invest in new technologies and change the way business is done. The fourth industrial revolution, Industry 4.0, is now underway. But what is it all about?
Account-Based Marketing tools like Engagio, DemandBase, and Terminus are powerful, exciting pieces of technology. But without the right data and decisions in place, it's like putting really nice shutters on a house without a foundation.
B2B companies must be thoughtful about their ABM setup.
Join Katie Martell, on-demand B2B marketer, and Jon Russo, B2B marketing operations expert and high-tech CMO as they walk through EXACTLY what companies need to get these tools to work. They'll share a real-life example of how to wrangle data and MAP/CRM integrations to get up and running with account-based strategies.
Everyone's on a journey with ABM, but some are in different places than others. This session is ideal for anyone who's interested in getting started with ABM, who has bought an ABM tool and wants to improve their implementation, or who wants to see more value from their investment in ABM.
The 2015 data breach at the U.S. Office of Personnel Management (OPM) was a defining moment for the federal government, as it continues to reel from the colossal theft of personnel information affecting 21.5 million individuals. Join us for an insightful discussion to understand more about this massive cyberattack in our webinar, “Dissecting the OPM Breach. How Artificial Intelligence and Threat Hunting Removed the APT.”
During the webinar Thomas Pace, Director of Consulting Services at Cylance®, will walk you through the course of events that led up to the OPM breach, expose the motivation behind the attack, and project its probable long-term impacts on how the U.S. government evaluates its IT and security strategy.
Thomas will review the role Cylance played in responding to the breach by explaining the tools and processes that Cylance utilized to quickly detect and remove the malware from over 10,000 machines. You’ll also get an inside look at how the lessons learned can help your organization to better prepare against and prevent security vulnerabilities.
Register for the webinar to learn more about:
•The evolution of the threat landscape during the past two years
•The value of having incident response processes and products in place before an incident occurs
•The inefficiencies of legacy antivirus solutions
•The benefits of artificial intelligence-based malware detection
Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.
Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.
The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.
Join us for our webinar and you will learn:
- How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
- The common pitfalls of working only with 2nd and 3rd party data
- Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
- Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM (Professional Risk Manager).
Watch live and learn:
- How changes in the channel landscape have created higher demand for PRM
Why B2B channel organizations need PRM even if they already have CRM and/or SFA in place
- Key components and operational processes required to “start smart” with PRM
- Best practices for partner recruitment, onboarding, shortening time-to-revenue and measuring performance with PRM
- Why integration and prioritization matters when it comes to PRM and CMM
In this webinar we'll explore how to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes.
Specifically, we'll introduce the idea of an "Account Stage" and map out a few variations of an Account Lifecycle Model - ie how do we take a prospect from "Target Account" to "Customer"?
Once we've established an account lifecycle model driven by the Account Stage, we'll fully automate it by using information about the contacts and sales deals in the account. The Account Stage will serve as the high-level indicator of where the account is in the sales cycle, making it easier to evaluate the health of our sales pipeline overall.
Mapping out the Account LIfecycle will also improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement.
We'll conclude the webinar by showing examples of how Account Based Marketing Attribution can be used to analyze the performance of the account lifecycle.
Note to Audience:
This webinar is NOT a product demo or a pitch. Instead, our webinars offer an in-depth exploration of challenging topics that our customers and partners are working through - and that we hope to shed some light on.
Please attend the webinar to learn more about this topic and bring your own questions/comments to make the session more interactive - and more valuable to everyone.
If you'd like to learn more about Path to Scale products, please visit us our website.
While this is important in a pre-sales capacity, it’s table stakes for delivering a customer experience that surprises and delights. In this session, we’ll talk about how to define your customer’s lifecycle, and how to apply the fundamentals of ABM (account selection, insights, segmentation and messaging, play development, and measurement) in a post-sale capacity for the purpose of retaining customers, nurturing loyalty, and motivating advocates.
About Ashley: Ashley is a Senior Associate at Inverta, and has spent more than ten years designing and implementing world-class demand creation and lead management strategies that leverage the latest in marketing technology. She’s held client-side and analyst roles in marketing systems and marketing operations, and consulting roles that leverage her unique expertise in lead nurturing, account-based plays, content, messaging, and social media strategy for more than 40 clients.
The Internet of Things is upon us. Vast amounts of big data are quickly approaching and network traffic, latency and bandwidth are at higher demands than ever. Storing, transmitting, and analyzing this data from IoT devices will require a secure and agile network architecture. Network failover and network security will be of the utmost importance.
How will these changes in demand and technologies have an impact on new standards and protocols? Will network communications between devices and the cloud be safe? Tune into this dynamic panel discussion with leading IoT and network experts for the state of IoT networks.
Ahmed Banafa, SJSU Faculty Member and LinkedIn IoT Influencer
Ryan Allphin, CTO, Cradlepoint
Brenda Boehm, Chief Strategy Officer & Board Advisor, IoT Smart Solutions, TIA
In many organizations, there is not always an alignment of Sales and Marketing Goals. Leveraging the right data and metrics from various systems (CRM, Web Analytics, & Marketing Automation) not only helps sync sales and marketing efforts but also provides a positive financial impact. By utilizing data from disparate systems, like Salesforce, Marketo, Hubspot, etc., Sales and Marketing leaders will have full visibility of the sales funnel and may immediately identify and address any stage that requires immediate executive attention.
From lead generation to qualification to winning business, sales leaders will know if any stage is not at a level that supports the revenue targets. In this webinar, our CMO, Marc Ramos, and our VP of Sales, Tom Ericson will discuss the visualizations and reports that every sales & marketing leader must have to effectively manage their teams.
Account-based marketers talk a lot about being customer-centric. But the reality is that most ABM programs take a broad-brush approach to targeting customers that we think should be interested in our solutions.
A truly customer-centric approach, especially with key accounts, begins with a deep dive into each customer’s business issues and then partners with them to design new solutions and shared success.
This session will explore why and how a collaborative ABM approach can drive innovation, growth, loyalty, and advocacy with key accounts. The session includes a deep dive into Juniper Network’s award-winning ABM program, as well as examples from other companies including Accenture, Fujitsu, and KPMG.
Key takeaways include:
- The importance of collaborative innovation with key accounts
- The value of transparency: ABM “with” not “for” key accounts
- The research and development foundation required for collaborative ABM
- Metrics beyond revenue: Measuring success with collaborative ABM
About Rob: Rob Leavitt is Senior Vice President at ITSMA, a leadership community for B2B marketers and the pioneers of ABM in the early 2000s. At ITSMA, Rob provides strategic guidance to leading technology and B2B services firms on thought leadership, content marketing, and ABM.
About Jack: Jack Barrett is Senior Director, Strategic Marketing at Juniper Networks, and leads executive engagement, ABM, demand generation, and channel development across the Americas.
As marketers are being asked to increase their contribution to bookings and revenue, account-based marketing is being used as a strategy to improve conversions and reduce the sales cycle.
That said, ABM is only as good as the quality of the underlying data in your database and performance varies substantially depending your approach to execution.
Tune in to this session and learn how you can:
- Increase the number of target accounts
- Increase the number of contacts inside of target accounts
- Increase appointments with target accounts
- Improve sales and marketing alignment
- Grow revenue inside target accounts
Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.
Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.
Join this session to learn:
- ABM plays that work well for various target account segmentations
- Ideas for account and contact personalization across channels
- Tips for multi-channel execution and measurement
As ecommerce merchants scale their business to meet rising demand, the manner in which they manage fraud changes dramatically. Join Skye Spear as he walks through real-world examples of ecommerce pioneers who have grown rapidly while reducing fraud losses.
ABOUT THE SPEAKER:
Skye Spear is the Vice President of Partnerships at Signifyd, the world's largest provider of Guaranteed Fraud Protection. Signifyd eliminates fraud losses with a 100% financial guarantee against fraud, allowing merchants to enter new markets and accept significantly more orders. Skye manages Signifyd's strategic relationships with partners and key ecommerce players. Prior to joining Signifyd, Skye held key positions at Silver Tail Systems and RSA Security.
Join Dun & Bradstreet for a webinar led by Bruce Rogers, Chief Insights Officer of Forbes, to hear the results of our latest research on the state of enterprise analytics. We surveyed a cross-section of CEOs, CMOs, CPOs, CFOs and CAOs to understand the trends powering today’s insight-driven organizations.
Bruce will be discussing the findings to give you a deeper understanding of the challenges and opportunities facing companies across North America and UK.
Stop throwing your profits away! You can make a lot more money by simply discounting less and charging more. Don’t think you can? Just wait—immediately after this revealing presentation you’ll be raising your prices and reaping the rewards!
GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.
Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and manage their Consent - with Master Data Management.
In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.
This session will cover:
-Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
-Benefits which can be achieved in addition to preparation for GDPR Compliance
-Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering
Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:
• The top 5 priorities for channel marketing leaders
• Aligning channel marketing efforts with corporate goals
• Best practices for demand creation, partner enablement and functional development
• How to solve integration challenges undermining channel program success
Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.
Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.
A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
Software continues to transform the world in remarkable ways and developers are at the center of it. Tune in for this special encore Best of Microsoft Build presentation. We have taken the best rated content, announcements and solutions from our Microsoft Build 2017 Conference, and consolidated them into a one hour webinar.
Key Announcements from Microsoft Build 2017
Key Content from Microsoft Build 2017
Top Rated Demo
Nearly 70 percent of business data contains some level of location information. But business analysts rarely use this data within their BI and analytics workflows.
Location analytics is more than just putting points on a map. It’s part of a much larger picture of using location to provide context in visualizations, reports and analytics. Utilizing geographic data in descriptive and predictive analytics helps companies discover new patterns, identify location-specific opportunities, and get a complete picture before making business decisions.
In this webinar, Esri and SAS discuss the role that location analytics can play in determining practical next steps for your organization. A product demonstration will be shown as well.
• How does location analytics add value to BI and analytics initiatives?
• What are the right uses for location analytics?
• What pitfalls should organizations consider as they implement processes and technology for analyzing geographic data?
• Are special skill sets required to use location information?
• How can organizations best develop a strategy for using geographic data?
Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.
In this webinar, we will discuss:
- why Salesforce is great platform for marketing reports and dashboards
- revenue attribution modeling in Salesforce
- opportunity vs account based attribution
- example reports and dashboards
- what's included in the freemium edition and what's not
- how to install and try out the app
Logistic regressions are the basic of machine learning. In this webinar, we discuss binomial and multinomial logistic regressions, how we implement them in R and test their performance. We will also review few examples of their usage in industry. In addition, you will learn how to use R-Brain advanced IDE when implementing the model.
- Logistic regressions fundamentals and how to interpret estimates
- Binomial and Multinomial logistic regressions
- Implement logistic regressions in R
- Performance measurement in logistic regressions
- Generating and understanding AUC curve
- Building confusion metrics and understanding its elements
- Examples of model application in industry
- Learn about new advanced IDE
Ali has a Ph.D. in Finance from the University of Neuchatel in Switzerland and a BS in Electrical Engineering. He has extensive experience in financial modeling, quantitative modeling, and financial risk management in several US banks.
Organizational effectiveness is defined as the efficiency with which an organization is able to meet its objectives.
What if one of the organization's objectives is to introduce agile project management? What measures will you need to determine the efficiency of your agile tools, process, and people?
Join this webcast to:
- Learn what's important when introducing an agile methodology within the Microsoft PPM environment
- Understand how agile can help increase organizational effectiveness within the PMO
- See how Microsoft Project supports the agile methodology
Join our webinar on the capabilities enabled between Microsoft and Red Hat, and how their IT ecosystems support and complement each other.
For years Windows and Linux have been rival development and runtime environments used by two distinct development communities – .Net vs. J2EE. At least that’s what we thought. In fact, they are not rivals at all, really. Rather, they are both commonly used by nearly all enterprises to develop and execute the applications they need to run their businesses.
Today, those applications are being modernized, containerized and redeployed across multiple clouds. Business and IT planners alike are rethinking how to develop new cloud-native applications and the infrastructure needed to deploy them to their best execution venue whether on-premises, in or across private, public or hybrid clouds. They expect the IT vendors and service providers they use to do more than just coexist. They expect partnerships dedicated to customer success – and none more so than among the two leading vendors in each community, Microsoft and Red Hat.
In this webinar 451 Research Principal Analyst Carl Lehmann, Margaret Dawson, Global Product Marketing Manager at Red Hat
and Jose Miguel Parrella,Sr Product Marketing Manager for Open Source at Microsoft will address:
•How to overcome common challenges of application modernization, infrastructure management, and cloud deployment.
•The partnership, and capabilities enabled therein, between Microsoft and Red Hat.
•How Microsoft Azure and Red Hat ecosystems support and complement each other.
Participants will learn how Microsoft and Red Hat build upon each other’s strengths in container-based, cloud-native application development, infrastructure deployment and operations to better serve their mutual customers through joint business practices, technology support, and ecosystem.
If data is not already the lifeblood of your business, it will soon be a critical competitive imperative. Several major impediments keep most organizations from taking full advantage of their data, but new technology is now making possible the creation of a modern global data fabric that can radically modernize an organization’s data management strategy while also enabling unlocking the business value to directly drive transformation of the business in a more compelling way.
Join us to learn:
•New Challenges around managing distributed data
•Current and Emerging technologies
•Crafting a modern data strategy
Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.
In this webinar, the all-star panel will discuss:
• Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
• How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
• What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
• How to support both high touch and low touch channel partners (while keeping your sanity)
• Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers
The value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve.
Some may use content to deliver new sales leads, improve customer satisfaction or enhance brand visibility. But for all the benefits content can bring, expressing the contribution it makes to a business in pounds and pence remains one of the biggest hurdles for B2B marketers.
Phil’s webinar will offer a step-by-step guide to building out your content strategy by highlighting the three key elements needed to feed your sales pipeline:
- Buying cycle
- Content map
- Content personas
He'll also explore the importance of a content audit, and how to carry one out, and discuss what type of content works best at different stages of the sales cycle.
Phil has over 20 years’ experience in online marketing and performance-based lead generation and has worked both client and agency side, including in the private sector as head of marketing for a B2B software provider.
A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.
At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.
Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.
* Discover the one trick to never-fail push notifications everywhere, not just apps
* Drive 2770% higher conversion rates through a specific kind of push notifications
* Learn how to apply behavioral triggered push notifications in your own marketing strategy
* Build better timing into your push notifications to increase conversions
* Stewart Rogers, Director of Marketing Technology for VentureBeat
• Wendy Schuchart, Moderator, VentureBeat
Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.
But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.
Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.
In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions
Stewart Rogers, Director of marketing technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.
And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.
Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.
* Understand the role of VR in online gaming
* Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
* Discover how to deploy full-stack analytics infrastructure and tools
Nicolas Nadeau, President, Exostatic
Kiyoto Tamura, VP Marketing, Treasure Data
Ben Solganik, Producer, Survios
Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.
What you'll learn:
- Key decision points for building a partner referral program
- Best practices from successful programs
- Performance benchmarks for referral partner programs
Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.
In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.
By attending this VB Live event, you'll:
* Understand VR and AR attitudes across the globe
* Learn what's holding consumers back from these technologies
* Introduce innovation with AR and VR into your own organization
* Learn how payment technology will help facilitate new VR/AR experiences
* Hear what experts think the future holds
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
* Wendy Schuchart, Moderator, VentureBeat
Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.
This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.
Matt Sidden, IT Manager Enterprise Architecture, Cisco
John Schmidt, VP Global Integration Competency Center Practice, Informatica
David Lyle, VP Business Transformation Services, Informatica