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Marketing

  • Catalog your data as a crucial first step on the journey to self-service data
    Catalog your data as a crucial first step on the journey to self-service data Matt Aslett, 451 Research Director for Data Platforms & Analytics; Andy Sheldon, Vice President of Marketing Unifi Software Recorded: Feb 15 2018 61 mins
    Before an organization can benefit from a self-service data environment to reduce time to insight, an essential first step is to catalog your data so that business users can discover what’s important to them. Seamlessly wrapping other self-service data tools around a comprehensive data catalog is the remainder of the journey to faster business insights.

    This webinar will discuss approaches that enable self-service data for analytics, from discovery to insight, including making the most from a data lake and standing up new data processing pipelines for achieving business success.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 11
    The Download: Tech Talks by the HPCC Systems Community, Episode 11 HPCC Systems Recorded: Feb 15 2018 91 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 11 includes Tech Talks featuring speakers from our community on topics covering Big Data solutions, Spark Integration and other ECL Tips leveraging the HPCC Systems platform.

    1) Raj Chandrasekaran, CTO & Co-Founder, ClearFunnel - Scaling Data Science capabilities: Leveraging a homogeneous Big Data ecosystem

    2) James McMullan, Software Engineer III, LexisNexis Risk Solutions - HDFS Connector Preview

    3) Bob Foreman, Senior Software Engineer, LexisNexis Risk Solutions - Building a RELATIONal Dataset - A Valentine’s Day Special!
  • Developing Scalable and Reliable Applications with Instaclustr
    Developing Scalable and Reliable Applications with Instaclustr Ben Slater, Chief Product Officer, Instaclustr Recorded: Feb 13 2018 48 mins
    In this presentation we will survey the functionality of Instaclustr’s core offerings - Managed Apache Cassandra, Apache Spark, Elassandra and Apache Kafka and walk through uses of these technologies in real-world application patterns such as IOT, social apps and consumer services. We will touch on key considerations when choosing these technologies for your application architecture and different architecture options when combining these leading open source technologies into an overall solution.
  • Five consumer and commerce trends for 2018 and beyond
    Five consumer and commerce trends for 2018 and beyond David Mattin, Global Head of Trends & Insights, TrendWatching Recorded: Feb 13 2018 62 mins
    Technology is rapidly changing the way brands interact with consumers. So you’ll want to understand the key commerce trends for 2018, how they are reshaping consumer expectations for the retail experience, and how smart brands around the world are already putting them into action.
  • Boosting Product Discoverability on Amazon
    Boosting Product Discoverability on Amazon Rob Gonzalez - Co-Founder, Salsify; Mark White - Co-Founder, Content26 Recorded: Feb 13 2018 42 mins
    Over 55% of all product searches start on Amazon.

    Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore.

    Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We share tips to improve both organic and paid search on the site.

    You will learn how to:

    - Boost product discoverability through paid and organic search
    Improve brand accuracy on product pages to drive conversion
    - Get the most out of Amazon Marketing Services (AMS)
    - Create content that works in tandem with your Amazon advertising efforts
  • Digital Transformation in Health Care: Covered California Case Study
    Digital Transformation in Health Care: Covered California Case Study Jennifer Royer, DocuSign; Austin Walls-Barcellos, Covered California; Paul Clanton (moderator), Center of Digital Government Recorded: Feb 13 2018 60 mins
    Covered California – the state of California’s official healthcare marketplace – helps ensure individuals, families and small businesses can find low-cost health insurance. But paper-based processes previously made it harder for the organization to quickly and efficiently provide coverage to citizens who needed it. So Covered California implemented a digital agent enrollment process to streamline internal administration and offer customers a higher level of service.

    Watch this webinar to hear the story of Covered California’s digital transformation, and how accelerating digital agreements and signatures can help your agency provide better citizen-facing services. Topics covered:

    - Redesigning core government processes
    - Achieving more by integrating digital systems
    - Measuring impact and time savings
    - Automating workflows to reduce errors and incorrect information
    - Improving compliance and security with digital audit trails
  • 2018 Trends in Information Security
    2018 Trends in Information Security Scott Crawford, Research Director, Information Security and Dan Kennedy, Research Director, Voice of the Enterprise Recorded: Feb 13 2018 66 mins
    In 2018, the gains realized from applied analytics will become so pervasive that we expect virtually every security product to be an analytics product. Automation will become more evident, identity will assume new importance, and consolidation will be the word of the day at the endpoint. With new classes of security concerns already making headlines in 2018 – and with EU Global Data Protection Regulation and privacy in the spotlight - what risks are on the horizon?

    Join Scott Crawford, Research Director, Information Security and Dan Kennedy, Research Director, Voice of the Enterprise, for a live webinar on February 13 as he reviews these and other trends expected to shape the information security landscape in 2018, and the level of impact those trends will have on the market. Come armed with questions, as there will be a live Q&A session at the end of the webinar.
  • Transcreation Overview: Make Your Content Truly Targeted
    Transcreation Overview: Make Your Content Truly Targeted David Spiro, Product Marketing Manager for SDL Language Services Recorded: Feb 13 2018 13 mins
    In making your content ready for other countries, you want to pick the right translation approach to achieve understanding. When it comes to really targeted marketing, it’s not enough to just translate the meaning of your message. To truly convey the intent of your original content, you need transcreation.

    In this video, you will learn:

    How and why poor translation can harm your business.
    Key differences between translation, localization and transcreation.
    Why transcreation is what you need to make highly creative content resonate in local markets.
  • 2018 Trends in the Internet of Things
    2018 Trends in the Internet of Things Brian Partridge & Christian Renaud Recorded: Feb 9 2018 62 mins
    If 2016 was the year that the Internet of Things transitioned from an ill-defined buzzword to a mainstream industry, 2017 saw the growth and maturing of IoT across all verticals globally. As we move forward in 2018, a more sober, pragmatic tone has emerged that reflects the complexity of scaling operationally focused IoT applications and the necessity for analytic workloads running at several points on the continuum from the far edges of the IoT networks, to aggregation points, to the centralized cloud.

    Join 451 Research’s leading IoT analysts, Brian Partridge and Christian Renaud, for a live webinar on February 9 as they review the trends expected to shape the IoT landscape in 2018, and the level of impact those trends will have. Come armed with questions, as there will be a live Q&A session at the end of the webinar.
  • How to Evaluate a Modern Enterprise Analytics Platform for your Organisation
    How to Evaluate a Modern Enterprise Analytics Platform for your Organisation Jurgen Hoogerboord - Sales Consultant, Tableau Software Recorded: Feb 8 2018 61 mins
    Data is everywhere and traditional report factories are rapidly becoming obsolete. Enterprise organisations are looking for self-service analytics and IT is looking for a sustainable, yet long-term approach to governance. So how do you satisfy the needs of both the business and IT? That’s the lingering question for many IT leaders and what Colin Adler will discuss during this webinar.

    During this webinar, you will learn about:

    *Why moving from Traditional to Modern analytics is needed in today’s business landscape
    *What to consider when evaluating Modern Business Intelligence and Analytics platforms
    *How shifting to enterprise self-service analytics tools empowers both the business and IT
  • Four Proven Sales Hacks - Accelerate Your B2B Selling now
    Four Proven Sales Hacks - Accelerate Your B2B Selling now Peter Strohkorb Recorded: Feb 7 2018 34 mins
    There are critical moments in each selling process that can make or break a deal. In this webinar you will learn:
    - How to smash your first contact with a new prospect
    - How to position yourself psychologically on their side and win their trust
    - How to give them a personal and emotional reason to buy only from you
    - and more...
  • 2018 Tech M&A Outlook
    2018 Tech M&A Outlook Brenon Daly, Research Director, Financials and Tim Miller, VP & GM, Financial Markets at 451 Research Recorded: Feb 7 2018 61 mins
    It’s no longer business as usual in the multibillion-dollar tech M&A market. New buyers are displacing many of the long-time leaders, while other companies from far outside the tech industry are suddenly looking for ways to buy into new trends. To help you navigate this changing M&A landscape, join Brenon Daly, 451 Research’s Director of Financials, for a look ahead to activity in 2018. Drawing on data and insight from across 451 Research, our annual Tech M&A Outlook webinar will highlight specific trends in key enterprise IT markets – including information security, software, mobility and IoT -- that will shape dealflow and valuations in the coming year.
  • 2018 Trends in Application Software
    2018 Trends in Application Software Nick Patience, Sheryl Kingstone, Chris Marsh, Matt Aslett, Carl Lehmann Recorded: Feb 7 2018 52 mins
    Software is driving the digital economy. Combining insight across key areas of the software market, we look ahead at what we think will transform in 2018, using predictions from four of our Research Channels: Customer Experience & Commerce, Data Platforms & Analytics, Development, DevOps & ITOps and Workforce Productivity & Compliance.

    Join 451 Research’s leading software analysts, Nick Patience, Sheryl Kingstone, Chris Marsh, Matt Aslett, and Carl Lehmann on February 7 for a live webinar as they review and discuss the trends expected to shape the software landscape and the level of impact those changes will have. Please come armed with questions, as there will be a live Q&A session at the end of the webinar.
  • How to leverage location data to revolutionize customer engagement
    How to leverage location data to revolutionize customer engagement Jay Graves, CTO, Possible Mobile Recorded: Feb 6 2018 57 mins
    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

    Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

    In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

    During this webinar you’ll learn how to:
    * Boost engagement with real-time, location-based consumer engagement and experiences
    * Gain insight into the behavioral patterns of customers and prospects
    * Understand the future of location data for your business

    Speakers:
    * David Bairstow, VP Products, Skyhook
    * Jay Graves, CTO at Possible Mobile
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook


    Sponsored by Skyhook
  • Create Digital Relationships with Your Current and Future Employees
    Create Digital Relationships with Your Current and Future Employees Michael Erisman, VP and GM Global Human Resources, DocuSign; Teja Vora, Director of Commercial Marketing, DocuSign Recorded: Feb 6 2018 60 mins
    Industry experts predict that all successful businesses will soon become 100% digital. The biggest challenge is the “how”. The HR world is rapidly changing; candidates and employees are becoming more tech-savvy and expect to engage with HR digitally, instead of with paper. Now more than ever, HR teams need to think about how to put best practices in place to facilitate digital relationships with employees, candidates and talent. Going digital in HR will help your organization attract and retain the right talent and enrich the overall employee experience.

    Watch this webinar to learn different ways that HR teams can make meaningful progress in their digital transformation. You will also learn:

    - Top HR pains in the workplace and how going digital can help
    - How other companies achieved success in digital transformation in HR
    - Short and longer-term applications for eSignature in core HR processes, like hiring and onboarding

    Featured Speakers:
    Michael Erisman, VP and GM Global Human Resources, DocuSign
    Teja Vora, Director of Commercial Marketing, DocuSign
  • 2018 Top 10 Business Intelligence Trends
    2018 Top 10 Business Intelligence Trends Andy Cotgreave - Technical Evangelism Director, Tableau | Stefan King - Sales Consulting Senior Manager Recorded: Feb 6 2018 66 mins
    Keeping up with the rapid pace of change in the Business Intelligence ecosystem gets more challenging every year. Watch this 60-minute webinar to get a high-level overview of the top 10 trends in BI for 2018.

    *Don’t Fear AI:– Machine Learning will Arm, Not Replace, the Analyst
    *The Human Impact of Liberal Arts in Analytics
    *The Natural Language Processing Promise
    *The Debate for Multi-Cloud is On
    *Location Will Drive IoT Growth
    *The New Data Governance Strategy is Crowd Sourced
    *Rise of the Chief Data Officer
    *Vulnerability Leads to Data Insurance
    *The Increased Prominence of the Data Engineer
    *The Relentless Investment of Analytics at Universities
  • SDL WorldServer Quarterly Showcase
    SDL WorldServer Quarterly Showcase Ray Hopley, Product Management Director for SDL WorldServer Recorded: Feb 1 2018 45 mins
    Join Ray Hopley for a live discussion in which he’ll showcase the capabilities in SDL WorldServer. This quarter he’ll focus on both Quality Assurance and Quality Metrics Tracking.
  • Driving Deeper, Faster Insights with Periscope Data’s Unified Data Platform
    Driving Deeper, Faster Insights with Periscope Data’s Unified Data Platform Brett Li, Senior Product Marketing Manager Recorded: Jan 31 2018 31 mins
    In this 30-minute demo webinar, you will learn about how Periscope Data’s Unified Data Platform can help you:
    - Unify your teams — from business, analysts, and engineers under a single end-to-end platform
    - Accelerate your analytics — by connecting directly to your data sources, blending them, and delivering actionable charts and dashboards, no modeling required
    - Uncover true insights — by enabling powerful and flexible ad hoc analysis with a single solution
    - Share your insights anytime, anywhere — with live dashboards, reports, or embedded charts
    - Know your data is secure and up-to-date with our best-in-class security and 99.9% uptime.
  • Revenue Rift: Meeting the challenge of delivering for the bottom line
    Revenue Rift: Meeting the challenge of delivering for the bottom line Jason Ball - Managing Director of Considered Content Recorded: Jan 31 2018 48 mins
    In this webinar we’ll explore how today’s B2B marketers can meet the increasing demand to deliver greater pipeline and tangible bottom-line revenue. Using our recent research into senior B2B marketers in mid-market and enterprise businesses, we’ll look at:

    •How what you choose to measure impacts how senior management will view marketing
    •Why the way you’re currently measuring ROI could hamper your overall success
    •The targets B2B marketers are setting and just how many are delivering against them
    •Key tactics — what’s working, what’s not (and how this changes by sector)

    Then we’ll look at the 5 key barriers today’s B2B marketers view as the biggest obstacles to delivering greater pipeline and increased revenue and make actionable recommendations you can use to begin addressing these issues right now.


    Revenue Rift will be presented by Jason Ball, MD of Considered Content, a content-led demand generation agency based in London. Jason is a lifelong B2B marketing specialist with over 25 years’ experience in the industry. He has created strategies, campaigns and content for companies including Cisco, Adobe, EY, Sony Professional, Vodafone and many others. He is a passionate believer that B2B marketers and their agencies need to be less in awe of bright shiny new things and more focused on delivering the tangible business impact that resonates in the boardroom.
  • Surfing the Waves of Marketing Change in 2018
    Surfing the Waves of Marketing Change in 2018 Matt Dimond, Consultant at BlueVenn Recorded: Jan 31 2018 33 mins
    With a New Year comes new challenges, new data to understand, new laws to consider, and emerging technology trends. How do you keep your head above the water and ride the waves of change?

    For example, do you understand how a Customer Data Platform (CDP) uses a Single Customer View? Do you know how a CDP benefits from a layer of multi-channel campaign management? How best to manage complex customer journeys - and make the most effective and efficient use of your customer data?

    During this webinar, Matt Dimond, Consultant at BlueVenn, helps you cut through the noise to highlight how to enhance your customers relationships, by understanding which operational approaches best enable the convergence between technology and rich, personalized customer interactions.

    You will learn:

    - Which emerging digital marketing trends are vital for competitive advantage
    - How to build sustainable and profitable customer relationships
    - Achieve rapid actionable insight to understand and analyze customer behavior
    - How to champion marketing change in your organization and avoid internal operational pitfalls
  • Delivering Insights to Billions with Augmented Analytics
    Delivering Insights to Billions with Augmented Analytics Andrew Yeung, Director, Product & Joe Abbott, Product Marketer Recorded: Jan 30 2018 61 mins
    Augmented analytics, a new class of technology that includes search, natural language processing and generation, along with AI-driven automated insights, helps companies achieve unprecedented speed to insights. No more waiting days or weeks for an answer, and more importantly, no more decisions made from your gut.

    Join the ThoughtSpot Product team to learn how augmented analytics is permeating the analytics landscape and see how SpotIQ delivers augmented insights to business people at human scale.
  • How to Get Your Sales Reps to Think Like a CEO
    How to Get Your Sales Reps to Think Like a CEO Matthew Kearney, Regional VP of Sales, DocuSign Recorded: Jan 30 2018 41 mins
    According to Salesforce.com, 70% of sales opportunities are closed and lost. Improving productivity of sales teams requires consideration of a host of tactics: processes, talent management, and compensation are just a few. One of the most effective ways to bring these and other factors together is to encourage sales reps to think of themselves as the CEO of their territories.

    In this on-demand webinar, you’ll hear from Matthew Kearney, Regional Vice President of Sales at DocuSign who will share his experience fostering a business owner mindset among his sales teams. You’ll learn what it means to have a business owner mindset and the strategies sales leaders can use help encourage it including:

    • Developing block and tackle skills to analyze pipeline
    • Prioritization strategies
    • How to better leverage cross-functional team members
    • Connecting company goals to personal success
  • Advanced Techniques for Customer-Centric Delivery of Product Information
    Advanced Techniques for Customer-Centric Delivery of Product Information Amber Swope, President, DITA Strategies, Chip Gettinger, VP Global Solutions Consulting, SDL Recorded: Jan 25 2018 59 mins
    For many organizations, structured content is the key to managing a shared content collection that includes information from teams across the enterprise. As they invested in the Darwin Information Typing Architecture (DITA) and a Component Content Management System (CCMS), organizations started to reap the benefits of driving efficiency gains across enterprise teams, better content consistency, and faster time to market.

    But what’s next? How can these organizations evolve their content strategy and support new initiatives to drive delivery of better customer-centric content?

    Please join Amber Swope, President, DITA Strategies, to learn about advanced techniques for managing and sharing structured content.
  • Language Solutions: Beyond Translation
    Language Solutions: Beyond Translation David Spiro, Product Marketing Manager, Language Services, SDL Recorded: Jan 25 2018 12 mins
    Join David Spiro, the Product Marketing Manager for Language Services, as he discusses the importance of content that can be understood by your customers.
  • Why Visual Analytics?
    Why Visual Analytics? Tarek Qaddoumi Recorded: Jan 25 2018 32 mins
    When you are trying to make sense out of your data, where do you begin?

    Two popular approaches to visual data analysis include data visualisation and visual analytics. Each plays an important role in data exploration. You don’t have to choose one or the other — they both help you to see and understand your data.

    In this live webinar you will discover what visual analytics really is and how the visual analytics process can encourage deeper analysis of your data.

    Join us to learn about:

    -The first step in data exploration - how to answer 'what' questions in your data
    -The power of asking why - how to dig deeper into your data by asking 'why'
    -What visual analytics can do for you - live demo using Transport for London data