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Marketing

  • The AI & ML Innovation Race through 2020
    The AI & ML Innovation Race through 2020
    Shawn Rogers, Senior Director of Analytic Strategy, TIBCO Software / David Sweenor, Global Analytics Marketing Leader, TIBCO Recorded: Feb 14 2019 36 mins
    Artificial Intelligence (AI) and Machine Learning (ML) have the power to disrupt and transform organizations. For some, these are just overused buzzwords—and for others, they are central components of a powerful innovation strategy. Register for this live webinar to prepare for #digitaltransformation, remove barriers, and truly innovate.

    Topics include:

    -What are the key drivers for blockchain, BI & analytics, and app & data integration?
    -How are companies innovating from a business perspective vs. a technology perspective?
    -What is the impact on people, process, and technology?
    -How are companies scaling these technologies through 2020?
  • Sales Scripts: Acting Secrets for Bringing your Script to Life
    Sales Scripts: Acting Secrets for Bringing your Script to Life
    Julie Hansen, The Sales Presentation Expert Recorded: Feb 14 2019 49 mins
    Hate using a sales script? Afraid you’ll sound phony? You’re not alone. Yet a good sales script, delivered well, can be one of your most powerful selling tools. Fortunately, you can learn how to take those words “off the page” and bring them to life in a natural, conversational way by applying the same techniques actors use in film and television. In this webinar, Actor and Author Julie Hansen reveals simple acting secrets for working with your sales script in an authentic, fresh way that will free you up to have an active, engaging dialogue with your prospect.
    You will learn:

    1.Scripts vs. “winging it” – what you need to know
    2.5 things you absolutely, positively must have down cold
    3.How to break down your sales script into “beats” like an actor
    4.The difference between “internalizing” and “memorizing” your script
    5.How to deliver your script so it never sounds canned!
  • Is a robot going to take my job?
    Is a robot going to take my job?
    Pritesh Modi, Technical Consultant, Eggplant Recorded: Feb 14 2019 27 mins
    In this webinar, we’ll explore some of the best fits for Robotic Process Automation and how you can use it to enhance efficiency and security in your organization. Don't worry, a robot will not be replacing you, just enhancing your abilities and productivity!

    Who should attend?
    • Line of business managers who would like to learn more about the opportunities presented by robotic process automation
    • Anyone working in testing who needs to understand how test automation technology can be applied to robotic process automation

    Why attend?
    • Learn about processes that are easy to implement with massive return for your line of business
    • Increase your skills to help your company and future-proof your career
  • To CDP or Not to CDP? 5 ways to unify disconnected customer data
    To CDP or Not to CDP? 5 ways to unify disconnected customer data
    Matt Dimond, Consultant at BlueVenn Recorded: Feb 14 2019 30 mins
    Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.

    In this webinar - To CDP or Not to CDP?, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
  • From Steel Manufacturing to Farming: Bring In Cutting-Edge Analytics
    From Steel Manufacturing to Farming: Bring In Cutting-Edge Analytics
    Dr. Anya Rumyantseva, Data Scientist, Solution Engineering Recorded: Feb 13 2019 39 mins
    The transition from descriptive to predictive & prescriptive analytics is speeding up across digitally native industries, while more traditional industries are lagging behind. This transition often requires usage of machine learning techniques and a variety of data formats. Many companies find it difficult to complete. In this webinar, we review barriers for implementation, best practices, interesting use cases and success stories coming from steel and oil industries. Also, we will show how IoT data can be used to predict health problems of cows at farms. Moooving to cutting-edge analytics is possible for everyone!
  • Empower your Enterprise with a Self-Service Data Marketplace
    Empower your Enterprise with a Self-Service Data Marketplace
    Aashish Majethia, Senior Solutions Engineer Recorded: Feb 13 2019 38 mins
    Analysts need timely access to enterprise data in order to stay competitive in today’s rapidly changing environment. Typically, business users need to request access through the IT department, which can be a waiting game, either because of technological roadblocks, governance restrictions or both. This adds more work, more process, and more frustration on both sides. Having the ability to find data sets, examine, update, and provision the data themselves allows business users to move quickly and frees IT to work on higher priority items.

    A modern data platform should provide a self-service data marketplace that gives right-sized governed access to data. The security permissions allow IT to define who needs access to the correct data at the appropriate stage of the data pipeline. This becomes quite complicated in regulated environments. Users should be able to search for data they have access to, explore and potentially update the metadata associated, and provision it into a sandbox when ready.

    Join us as Aashish Majethia, a Senior Solutions Engineer, dives into the self-service data marketplace and what is required to make it successful. He will cover topics including:
    - Catalogs
    - Self-service data preparation
    - Governance considerations and how they can enable a more agile data-driven enterprise
  • Six Ways to Shorten the Sales Cycle:Reduce Complexity and Increase Win Rates
    Six Ways to Shorten the Sales Cycle:Reduce Complexity and Increase Win Rates
    Christopher Ryan, The B2B Revenue Growth Expert w/special guest Mladen Kresic Recorded: Feb 13 2019 45 mins
    Due to the expanding involvement of multiple people (and functions) in the decision process, sales cycles are getting longer and the entire process is becoming more complex. As a result, customers prefer not to change and to remain with the status quo. This leads to a lot of frustration for sellers and a great loss of productivity.

    We will discuss the realities of today’s complex selling environment and how to avoid pitfalls that lengthen the process. You will also hear about how to maintain the value of your offering while keeping your credibility and leverage strong. Most important, we will give you the details of six proven strategies to shorten the sales cycle:

    1. Factor in the decision process.
    2. Stop excessive and unnecessary reorganizations.
    3. Sell solutions that impact business.
    4. Manage internal expectations.
    5. Don’t overcomplicate it.
    6. Avoid unprincipled concessions.

    This training event is not based on theory, but rather on the specific strategies and tactics developed by top international negotiation expert Mladen Kresic. Mladen has taught and consulted with many leading corporations to help them close more than $2 Billion in closed deals. Several examples of successful negotiations will be provided.    

    As a result of attending this event, you will learn how to:

    Make it easier for your customers to buy.
    Sell solutions that impact the customer’s business 
    Simplify the process and manage internal expectations.
    Avoid unprincipled concessions.
  • Optimising the online customer journey
    Optimising the online customer journey
    BRC / Forgerock Recorded: Feb 13 2019 47 mins
    With our partners at ForgeRock, this webinar will explore how retailers can effectively manage their customers’ identities to optimise the online user journey. Gain an understanding of how and what information you are collecting about your customers online and how you can use this to boost customer loyalty and ultimately growth in your online sales.
  • How to sync sales and marketing teams to deliver a better buyer experience
    How to sync sales and marketing teams to deliver a better buyer experience
    Lawrence Keltie - Account Executive at Showpad Recorded: Feb 13 2019 47 mins
    When sales and marketing aren't aligned, it poses a very real threat to your bottom line.

    The union of sales and marketing often isn't perfect. And for too long these two groups have operated desperately to diminishing results.

    But we're entering a new era, where prospective buyers expect more when they engage in a B2B transaction.

    This webinar, hosted in association with Showpad will show you:

    1. What today's B2B buyers expect
    2. The risks of sales and marketing misalignment
    3. 5 practical ways to align your teams to deliver a better buyer experience.
    4. How to empower sales with content that has value.
    5. How can technology support this.

    This webinar will be led by Lawrence Keltie from Showpad.

    Lawrence works closely with sales and marketing leaders to enable greater revenue attainment, increase marketing's impact on sales, and drive quicker 'time to marketing' of new sales reps - recently working most closely with high growth tech companies in the UK. Lawrence brings in an array of knowledge and experience to help drive your business to the next level.


    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Showpad who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Mission Leads, Technology Follows
    Mission Leads, Technology Follows
    Jeff Cherrington, VP, Product Management, Systems, ASG Technologies Recorded: Feb 13 2019 47 mins
    Technology serves business and people. Business serves people - not technology. Having a perfectly tuned mainframe, server, virtual, or cloud technology stack won’t provide your business with value – only the ability to leverage the technology to focus on business outcomes will add that insight.

    As Gartner wrote in its Insights from the 2018 CIO Agenda Report, “The CIO role is changing from IT-outcome-focused to business-outcome-focused." Does your enterprise support this view?

    In this session, find out what you should be looking for from software products and the vendors supplying them to ensure you can focus on mission critical processes, and less on the underlying technology.
  • What’s New in Informatica MDM - Supplier 360 Version 10.3
    What’s New in Informatica MDM - Supplier 360 Version 10.3
    Oliver Soans, Principal Product Manager MDM Solutions & Antonia Renner, MDM Solutions Marketing, Informatica Recorded: Feb 12 2019 43 mins
    Building a single, trusted view of suppliers remains a challenge for many organizations, especially when each team — such as procurement, supply chain, and supplier management — is often grappling with distinct, siloed systems and applications across departments, regions, and business units. By standardizing and automating workflows for onboarding and collaborating with suppliers, teams can not only improve efficiency and enhance supplier lifecycle management, performance, but reduce compliance risk.

    Informatica MDM – Supplier 360 is a master-data fueled business solution that helps companies more efficiently collaborate with suppliers and improve their ability to assess compliance, performance and risk of their vendors by accessing a next-gen, 360-degree view of supplier data across the enterprise.

    Join this webinar with demo to learn about the latest innovations of MDM - Supplier 360 Version 10.3., including:
    - Increased usability for broker users accessing Product 360
    - Enhanced look-and-feel for buyer-side view
    - Extended localization support for eight languages
    - Configuration of answer types for product-related questions
    - Improved collaboration with task view access for Product 360
  • Over or Under Capacity? No Multi-Platform Plan? Lessons from the Industry.
    Over or Under Capacity? No Multi-Platform Plan? Lessons from the Industry.
    Denny Yost, Enterprise Systems Media; Gary Henderson, ASG Recorded: Feb 12 2019 25 mins
    Are you over-provisioning server capacity, experiencing unplanned capital expenditures or just lacking the necessary capacity planning information to help you make critical decisions? If you answered “YES!”, you are not alone. In a recent independent study conducted by Enterprise Systems Media, more than 50% of respondents acknowledged that they do not have a single, consistent multi-platform solution that provides information to managers, internal buyers, or end-users about performance and capacity across their enterprise. Additionally, close to 30% responded that they did not know if this capability even exists within their organizations.

    Watch this webinar featuring Enterprise Systems Media’s Denny Yost and ASG’s Gary Henderson to learn how your organization compares.

    During this presentation, the results of the survey will be reviewed and you’ll discover strategies for tackling challenges in enterprise capacity planning such as:
    -Accurate Tracking
    -Optimization of Resource Use
    -Controlling Costs
    -Improving Service Availability across all Platforms
  • ‘Crawl, Walk, Run’ to Personalisation Success
    ‘Crawl, Walk, Run’ to Personalisation Success
    Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant Recorded: Feb 12 2019 44 mins
    Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.
  • Predicting Risk in Retail
    Predicting Risk in Retail
    BRC & AON Recorded: Feb 12 2019 20 mins
    Unforeseen events such as terrorist attacks or sudden shifts in weather, can impact on sales and footfall. In the new digital age, the real question is what are retailers doing with this knowledge? How are retail businesses using data that is now readily available to better understand risk?

    We will analyse the impact of non-damage events on retailer's revenue and how the use of data can simplify the process of identifying and predicting risk.
  • Linking CX Metrics to Share of Wallet
    Linking CX Metrics to Share of Wallet
    Luke Williams Recorded: Feb 7 2019 25 mins
    Join NY Times Bestselling author, Luke Williams, and learn simple tricks about linking customer experience metrics to share of wallet. You'll learn:

    5 customer experience metrics you should be tracking: The traditional metrics we track are important, but we have to broaden our metric set to accommodate our new measurements and the financial metrics they predict.

    The progress and the problem with customer experience metrics: The customer experience movement has come a long, long way. We understand customers better than ever before, but we still struggle with linking data to predictable outcomes at scale.

    The discovery of the Wallet Allocation Rule and what it means: A simple mathematical discovery has unlocked the formulaic connection between traditional customer experience metrics and real financial outcomes with just simple adjustments to how we measure and think about customer experience.
  • Strategies to Unlock the Value of Enterprise Analytics
    Strategies to Unlock the Value of Enterprise Analytics
    Prashanth Southekal,PhD Managing Principal, DBP-Institute Recorded: Feb 7 2019 49 mins
    The Economist magazine says the world’s most valuable resource is no longer oil, but data. Today, enterprises across the globe are looking at Data Analytics to derive insights and make good business decisions. Companies understand the value of data and analytics, but still don’t realize its full potential and how it can be used optimally to grow their business.

    Prashanth will be discussing the four key building blocks to unlocking the value of enterprise analytics.

    This topic is valuable to specialists, managers, and executives from IT and business functions, looking to get a holistic view on how to leverage data analytics for their business.
  • Q1 2019 Community Update: IT Service Management
    Q1 2019 Community Update: IT Service Management
    Harriet Jamieson, Content Manager - BrightTALK and Rich Graves, Director of Product Management Recorded: Feb 7 2019 45 mins
    Discover what's trending in the IT Service Management community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for IT Service Management professionals.
  • Open Banking Excellence: Brave New World
    Open Banking Excellence: Brave New World
    Philip James, Partner, Sheridans, Helen Child, Co-founder, Open Banking Excellence Recorded: Feb 7 2019 22 mins
    Open Banking presents a landmark opportunity. Yet over-eager innovation can irreparably scar consumers’ trust in new entrants and drive customers back to their customary safe havens.

    In addition, innovation and privacy law may offer new entrants the opportunity to obtain more meaningful data.

    What fundamental issues should be considered in open banking data sharing models to avoid the kinds of exile suffered by Aldous Huxley’s protagonists?

    Presentation from the OBE London, January Meet-up
    (See attachments for details and links to OBE)

    Philip James, Partner, Sheridans
    Philip leads Sheridans’ Technology and Data Group and advises clients on commercial data strategy, brand integrity, innovation and IP asset growth.

    Philip is an expert on data privacy, cyber risk and fraud prevention and speaks regularly on the opportunities, challenges and trends posed by use of data assets, including big and open data, AI, automation, behavioural targeting and cyber risk.

    Sheridans’ is a leading media technology law firm and advises clients on IP/data licensing frameworks, brand strategy, SaaS platforms and cloud computing. Sheridans has particular expertise in the Retail, E-commerce, Hospitality, InsureTech, Advertising, Sports/eSports, Games and Media sectors.
  • UNDERSTANDING WHY MOST MARKETING LEADS FAIL TO HELP SALES
    UNDERSTANDING WHY MOST MARKETING LEADS FAIL TO HELP SALES
    Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb Consulting Recorded: Feb 6 2019 48 mins
    Why is it that most marketing leads fail to help sales generate revenue and retire quota?
    Marketing leads & appointments that are more a source of frustration than a source of revenue.

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining why marketing lead’s fail to help sales.
  • How To Evaluate A Data Provider For Revenue Growth
    How To Evaluate A Data Provider For Revenue Growth
    Monica Stewart | Skaled & Matt Heinz | Heinz Marketing & Trish Bertuzzi | The Bridge Group Recorded: Feb 6 2019 48 mins
    DATA IMPACTS ALL ASPECTS OF SALES AND MARKETING EFFORTS. DOES YOUR DATA RISE TO THE CHALLENGE?

    We surveyed top sales and marketing consultants to find out how they evaluate data providers and asked them to rank in order of importance:

    Verified contact info
    Firmographics (public, private, government, and 501c)
    Reporting hierarchy
    Personnel and project changes

    Watch DiscoverOrg's Director of Partnerships Krystan Resch, and guests from Skaled, Heinz Marketing, and The Bridge Group, as they review the survey and share what they think sales and marketing teams need to consider when evaluating a data provider for revenue growth.
  • Discover Org Charts: 5 Ways to Leverage Organizational Intel
    Discover Org Charts: 5 Ways to Leverage Organizational Intel
    Krystan Resch Director, Partnerships | DiscoverOrg Recorded: Feb 6 2019 9 mins
    Org charts are an invaluable tool for sales professionals to navigate business relationships in target accounts. In this video, our Director of Partnerships, Krystan Resch offers 5 ways to use the org chart to uncover cross-sell opportunities, sphere of influence, multiple stakeholders, group email tips, and smart event follow-up.
  • Using tax relief to fund innovation in your business
    Using tax relief to fund innovation in your business
    Nigel Holmes FCA CTA (Senior Tax Specialist) and Paul O’Kell (Channel Partner Manager) Recorded: Feb 6 2019 41 mins
    Introduction into Catax’s three services; Research & Development, Capital Allowances and the Patent Box tax reliefs, and explaining how they can help businesses provide new revenue streams for investing in innovation.

    Agenda:

    Introduction to Catax & our partners
    R&D explained
    Capital Allowances explained
    The Patent Box explained
    The Catax process
    Q&A
  • Increase Quota Attainment with a Buyer-Oriented Selling System
    Increase Quota Attainment with a Buyer-Oriented Selling System
    Mike Kunkle, The Sales Transformation Expert Recorded: Feb 5 2019 38 mins
    Ongoing sales research repeatedly tells us that modern buyers want something different from sales reps than they’re getting today. Yet, for the most part, sellers continue to do the same old things they’ve always done. This does not bode well for 2019.

    Are you tired of how many of your sales team’s deals end in “No Decision?”
    Does it concern you how many of your sales reps don’t make quota?
    Are you ready to do something about it?

    In this webinar on The Sales Experts Channel, sales enablement expert Mike Kunkle will share a Buyer-Oriented Selling System that will help you:

    1.Shift your sellers’ mindset to think like a buyer
    2.“Flip the script” to operate outside-in, from your buyers’ perspective
    3.Operate in ways that build trust, rather than sounding like a stereotypical salesperson
    4.Increase competitive differentiation as well as improve win-rates and quota attainment
    5.Sell differently to get different results
  • Sales in a New York Minute
    Sales in a New York Minute
    Deb Calvert w/special guest, Jennifer Gluckow, author of Sales in a New York Minute Recorded: Feb 4 2019 45 mins
    Deb is hosting special guest Jennifer Gluckow to talk about her new book “Sales in a New York Minute.”

    You've heard the term ''...in a New York minute,'' and you have your own ideas of what it means. Jennifer Gluckow defines it as ''fast, clear, direct, and successful.'' That's the way of New York, and it's the way sales are made (or lost) in New York City, and everywhere else on the planet.

    Jennifer's concepts and strategies for selling follow the timeless New York City line, ''If you can make it there you can make it anywhere,'' transitioned to, ''If you can make the sale there, you can make the sale anywhere.''

    212 is a sales nuance - it's the boiling point, the tipping point, and the emotional point. It's the NYC area code, and it's the number of mastery ideas and strategies in Jennifer's book that will bring salespeople success. Whether you're a sales newbie or a sales master, Jennifer's 212 New York minutes will bring your sales and your customers to the buying point.

    From attracting customers online and face-to-face, to helping secure lifelong relationships, referrals and reorders, by building trust over time, minute by minute; to ensuring profitable sales and customer loyalty, you will learn 212 strategies that when put into practice, will make your sales and success soar.
  • Jeffrey Gitomer’s Sales Manifesto
    Jeffrey Gitomer’s Sales Manifesto
    Deb Calvert w/special guest, Jeffrey Gitomer, The King of Sales Recorded: Feb 4 2019 45 mins
    Deb is hosting special guest Jeffrey Gitomer because…

    After 50 years of successfully making sales all over the world.
    After delivering more than 2,500 customized speeches to the world's biggest companies.
    After establishing an unrivaled social platform with millions of views and followers.
    After leading the marketplace with Sell or Die podcast.
    After delivering more than 350 sold-out public seminars to audiences all over the globe.
    After writing 13 best-selling books including The Sales Bible and The Little Red Book of Selling...

    Jeffrey Gitomer has finally written the SALES MANIFESTO. A book that sets the standard, and lays bare what it will take for salespeople to succeed now, and for the next decade.

    The MANIFESTO identifies in simple language the 5.5 parts of the new sale, and builds easy-to-learn and easy-to-implement models for each component:

    1. Value Attraction (creating social messages that make the reader want more)
    2. THEM Preparation (planning strategy, getting ready, and executing)
    3. Value Engagement (attraction PLUS value)
    4. Connection and Completion (perceived value beyond price in both 'how to connect' and 'connect to make a sale')
    5. Building profitable long-term relationships (loyal, value driven customers)
    5.5 Building a permanent referable first-class reputation (both online and community based)

    This book is not just the answer - it's a no bull book of ANSWERS and ACTIONS that will put you on top of your sales world and keep you there.
  • 2019 Top 10 Business Intelligence Trends
    2019 Top 10 Business Intelligence Trends
    Andrew Beers - CTO, Tableau. Andy Cotgreave - Technical Evangelist - Tableau. Ellie Fields - VP of Product Marketing, Tableau Feb 19 2019 1:00 pm UTC 61 mins
    Keeping up with the rapid pace of change in the BI ecosystem gets more challenging every year. To identify the 10 most influential BI trends for 2019 we interviewed a variety of customers, Tableau staff, and data experts.

    Join this fascinating webinar to get an overview of all 10 trends:

    *The rise of explainable AI.
    *Natural language humanises your data.
    *Actionable analytics put data in context.
    *Data collaborative's amplify social good impact.
    *Codes of ethics catch up to data.
    *Data management converges with modern BI platforms.
    *Data storytelling is the new language of corporations.
    *Enterprises get smarter about analytics adoption.
    *Data democracy elevates the data scientist.
    *Accelerated cloud data migration fuels modern BI adoption.
  • The Current State of Sales Coaching – How to Make Coaching Work
    The Current State of Sales Coaching – How to Make Coaching Work
    Steven Rosen with David Kurlan Feb 19 2019 5:00 pm UTC 42 mins
    Join sales management expert Steven Rosen and his guest sales expert David Kurlan for an exciting “Fireside Chat.” In this episode, they will share their insights on what sales executives and managers need to do to ensure that they can overcome many common coaching challenges and coach their salespeople to crush their sales numbers.

    No PowerPoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories that will help you crush your sales numbers.

    Are you doing a great job coaching? Are you coaching frequently enough? Steven and Dave will answer these questions and share their insights into why coaching is not working and what you can do to ensure that you can get the impact you desire from coaching.

    You will learn:

    - What is the current state of sales coaching
    - What can you do to improve your coaching effectiveness
    - How to ensure that you and your sales managers are coaching
  • How AI and machine learning are supercharging cybersecurity
    How AI and machine learning are supercharging cybersecurity
    VentureBeat Feb 19 2019 6:00 pm UTC 60 mins
    Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.

    Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.

    To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:

    * How AI is defeating and preventing cyberattacks
    * When AI analytics need to be deployed and for what reason
    * How to build AI-powered tools that can assure consumers their data is secure
    * Real-world AI applications and what they mean for cybersecurity

    Speakers:

    * Fernando Maymi, Cybersecurity Researcher & Consultant, Moderator
    * Jim Ducharme, VP, Identity Products, RSA.
    * Eduardo Delgado, AVP of Enterprise Tech & Cybersecurity, TD
  • 3 Major Embedded Analytics Trends
    3 Major Embedded Analytics Trends
    Shane Swiderek, Product Marketing Manager Feb 19 2019 6:00 pm UTC 38 mins
    Strategic technology trends have significant disruptive potential. Developers and product managers who are invested in innovation will embrace a new wave of analytics and deliver even better insights, experiences, and overall value in their apps.
    In this webinar, we’ll cover the top three embedded analytics trends that are fueling this movement, including real­life examples and practical ways to approach and implement embedded analytics:

    Trend #1: How to use UX design to treat data as a core component of your application to deliver value to your users and help them reach their goals

    Trend #2: Distribute the output of analytic models in the form of reports and visualizations embedded in your applications

    Trend #3: Embed lightweight, specialized BI microservices in your app that are designed for modern cloud architectures
  • Architects and CTO Guide to Scalable Technologies Part 2
    Architects and CTO Guide to Scalable Technologies Part 2
    Ben Bromhead, CTO and Co-Founder, Instaclustr Feb 19 2019 6:00 pm UTC 75 mins
    In this session, Ben Bromhead, CTO of Instaclustr will provide a base level introduction to some of the technologies and design patterns used to build out scalable and resilient applications. This webinar will be aimed at an introductory level. The technologies we will cover include:
    - Cassandra
    - Kafka
    - Spark
    - Elasticsearch

    We will cover when you should use these technologies and key considerations when choosing these technologies for your application architecture. In addition, we will touch on different architecture options when combining these leading open source technologies into an overall solution. We will also discuss how to use the technologies in a resilient and scalable way and real-world application patterns such as IoT, social apps and consumer services.
  • Trust, Transparency, and the Opportunity of Artificial Intelligence
    Trust, Transparency, and the Opportunity of Artificial Intelligence
    Richard Tibbetts - Product Manager, AI, Tableau | Kris Skrinak - Machine Learning Lead, AWS Feb 20 2019 1:00 pm UTC 57 mins
    The promise of artificial intelligence (AI) is that machines will help humans make better decisions. In some cases decisions are automated away; in other cases humans collaborate with AI to make the best decisions. In all cases, people need to understand what machines are doing, to avoid mistakes, to make ethical decisions, and to understand their data.

    Gartner research indicates “85% of CIOs will be piloting artificial intelligence programs through a combination of buy, build, and outsource efforts.” But as organisations become more reliant on AI and machine learning models, how can humans be sure they are receiving trustworthy answers to the right questions?

    Attend this webinar to hear directly from the developers at Tableau who lead our investments in AI and learn about our plans to partner with AWS.
  • The evolution of analytics: From BI to AI
    The evolution of analytics: From BI to AI
    Alvin Chan, Head of Product & Data Science, and Paul Way, VP Sales. Feb 20 2019 3:00 pm UTC 32 mins
    The session will discuss how analytics have evolved, from traditional BI and data warehousing to big data and data visualisation and now to next generation augmented analytics.
  • Understand Unique Business Issues of Global Corporations
    Understand Unique Business Issues of Global Corporations
    Barbara Weaver Smith, The Large Account Sales Expert Feb 20 2019 4:00 pm UTC 41 mins
    Part II in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.

    These corporations face all the usual business challenges and needs as well as issues unique to their size and global reach. The leadership team in one subsidiary company may ultimately be subject to the decision-making authority of corporate leaders in another country, from another culture, with different concepts of risk, the speed of decision-making, and what constitutes proof. Corporate culture is influenced by the cultures of all the countries from which leaders originate and where employees reside. Besides culture, large corporations are uniquely complex, unwieldy, influenced by the speed of business, technology dependent, and rule-governed. How will you train your sellers and SMEs to understand and position your company as a superior resource to executives in very large companies?


    You will learn:

    1. How understanding the unique issues of global corporations can help you better position your company’s value proposition.
    2. What is the most important issue facing all global businesses.
    3. What resources are available to help you learn about doing business in other countries.
    4.How you can decide what to do when your customer is expanding internationally
    5.What opportunities you have to be innovative with global customers.
  • Q1 2019 Community Update: FinTech and Financial Services
    Q1 2019 Community Update: FinTech and Financial Services
    Ina Yulo (BrightTALK), Rashee Pandey (Innovate Finance), Laurel Wolfe (Klarna) Feb 20 2019 4:00 pm UTC 45 mins
    Find out what's trending in BrightTALK's FinTech and Financial Services community and which emerging trends and technologies are keeping professionals from both incumbent financial institutions and challengers up at night.

    Join Ina Yulo from BrightTALK, Rashee Pandey from Innovate Finance, and Laurel Wolfe from Klarna as they discuss:

    -Which topics are Financial Services and FinTech professionals engaging with?
    -Trending topics from the beginning of the year
    -AI and Machine Learning in Financial Services
    -What are the trends reshaping banking and payments
    -The state of faster payments fraud
    -How can Financial Services and FinTech companies build communities around their brand and create engaging thought leadership content?
  • The Growing Momentum of Machine Translation in Life Sciences
    The Growing Momentum of Machine Translation in Life Sciences
    Kaarin Gordon, SVP Global Life Sciences, SDL & Kirti Vashee, Language Technology Evangelist, SDL Feb 20 2019 4:00 pm UTC 60 mins
    With high information sensitivity and complexity, the Life Sciences industry feels the impact of the content explosion and other driving forces that compel the use of machine translation (MT) and machine learning (ML) technologies.

    The quality of MT output has improved significantly, impacting translation work and use cases in Life Sciences. Neural MT (NMT) drastically changes the paradigm for what can be accomplished.

    Join SDL thought leaders for an informative webinar on the MT potential in Life Sciences, covering these topics and more:

    • The digital explosion and the impact on Life Sciences.
    • MT evolution and the AI/NMT revolution in drug development processes.
    • Key criteria and MT use cases in emerging biopharma.

    Register today to learn better ways to manage your Life Sciences content and translation using MT and ML.
  • Part 1: What Management Needs to Know About Successfully Selling to the Top
    Part 1: What Management Needs to Know About Successfully Selling to the Top
    Caryn Kopp, The Chief Door Opener Expert w/special guest, Kent Gregoire Feb 20 2019 6:00 pm UTC 45 mins
    In Part I of this two-part webinar series, you will learn the process for winning sales opportunities at the executive level and the next-generation in opportunity management for sales organizations. We’ll discuss a structured, scalable process for qualifying and most importantly, winning strategic sales opportunities where competitors are strong and customer buying protocols are influenced by formal and informal decision criteria.

    The content of this webinar is highly effective when you face:
    •Long sales cycles (larger deal size)
    •Tough competition
    •Multiple decision-makers in the buying process
    •Executive level decision makers

    You will learn how to:
    1.Qualify in or out of deals quickly to improve close ratio using 9 criteria
    2.Examine formal and informal power and find the relevant executive
    3.Improve forecast accuracy
    4.Win more profitable business

    Be sure to sign up for Part II of What Management Needs to Know About Successfully Selling to the Top to learn the 4 leadership practices that ensure results when selling to executives, on Feb 26 @1pmE.
  • Helping organisations release hidden profit to drive growth
    Helping organisations release hidden profit to drive growth
    Chris Allison - Managing Director Feb 21 2019 12:00 pm UTC 60 mins
    In the current challenging economic climate, most organisations are constantly battling with the desire to drive growth and profitability, while ensuring that they are investing in the right technology and getting value for money from their suppliers. Yet, few organisations have the right people, tools or knowledge to effectively identify and deliver business efficiencies - releasing hidden profit that can be reallocated to drive growth.

    Auditel is currently looking to expand our network of consultants and we are looking for business professionals how are looking to develop a new career or add additional services and income streams to their current business.

    Agenda:
    •How the 4th Industrial revolution is changing the face of procurement and supply chain-management
    •Overview of Auditels Strategic Cost Management and Procurement solution
    •The business opportunity and income potential
    •Training support and coaching provided
    •Case study
    •Q and A
    •Next steps

    Company Bio:
    Founded in 1994, the Auditel consultancy service was pioneered to help UK organisations make effective and informed procurement decisions. Auditel Consultants work closely alongside FDs, CEOs and business owners throughout the UK as a trusted business advisor, helping them to drive change within their supply chain to increase profitability, competitiveness and growth.
    With the UK firmly embedded into the 4th Industrial Revolution, in which disruptive technologies and trends such as; the Internet of Things, Robotics, Virtual Reality and Artificial Intelligence are changing the way we live and work - there has never been a more important time for organisations to innovate within their supply chain.
  • The future of big data: ethics, data management and governance
    The future of big data: ethics, data management and governance
    Kyle Gupton - Director, Product Management, Tableau | Vaidy Krishnan - Product Manager, Tableau Feb 21 2019 1:00 pm UTC 60 mins
    As data privacy has risen in prominence, consumers are more cautious than ever about sharing data. This, in turn, affects how businesses approach data monetisation, collection, and sharing. And with new regulations like GDPR, organisations are faced with crucial questions around data ethics and privacy in the context of their day-to-day business practices.

    Attend this webinar where we’ll delve into these 3 key areas:

    *Data ethics
    *Data privacy
    *Data management and processes around data
  • 30 Minutes To Understand Modern BI
    30 Minutes To Understand Modern BI
    Emmanuel Dubois, Co-founder and Chief Sales & Marketing Officer, Indexima Feb 21 2019 3:00 pm UTC 17 mins
    Conventional BI methodology has become obsolete. It cannot keep pace as businesses demand agility, fast access to data, and fine-tuned analysis.

    1. What limitations of existing models have led to a paradigm shift in business data management?

    2. How does modern BI work, and what are the advantages for businesses?

    3. What are the best practices for getting the most out of BI?

    Duration: 30 minutes

    Language: English

    Speaker: Emmanuel Dubois, Co-founder and Chief Sales & Marketing Officer, Indexima
  • Protect While You Promote: How to Balance Social Media Engagement and Security
    Protect While You Promote: How to Balance Social Media Engagement and Security
    Evan Blair, Co-Founder, Global VP Channel, ZeroFOX & Jeremy Wood, Vice President, Product Marketing, Hootsuite Feb 21 2019 4:00 pm UTC 60 mins
    In our connected world, most people engage with brands online prior to making a purchasing decision. With social media marketing on the rise, risks to your brand and reputation are also increasing, from account hacking to impersonating profiles and more. How can you increase engagement while protecting brand integrity from digital risks?

    Key Takeaways

    • Knowledge about social media security risks related to brand
    • Tips for safe sharing on social media
    • Step-by-step guide for protecting your brand
  • The Download: Tech Talks by the HPCC Systems Community, Episode 21
    The Download: Tech Talks by the HPCC Systems Community, Episode 21
    HPCC Systems Feb 21 2019 4:00 pm UTC 135 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community.

    Featured speakers include:

    Adwait Joshi, CEO DataSeers - HPCC Systems - An IoT use case for Payments
    Traditionally we all have used Thor for data processing and ROXIE indexes for data pulls. Think about using ROXIE for a data ingest and Thor directly pulling data into the back end repository. This talk will explain about how DataSeers has designed a realtime transaction monitoring system using HPCC Systems, Kafka, ElasticSearch and MySQL pushing the envelope for a typical use case. Learn the roadblocks we encountered, how we worked around them, and how we hardened the system to be truly disaster resistant with all open source technologies.

    Yanrui Ma, Software Architect, LexisNexis Risk Solutions - Dynamic ESDL Has Become More Dynamic In 7.0
    In this talk, Yanrui will talk about some of the major changes with Dynamic ESDL in 7.0, with a focus on the mechanisms and enhancements that have made it even more dynamic. He’ll give a demo of creating a DESDL service with the improved “esdl” command line to show you how easy and quick it can be. He’ll also go over DESDL related ECL Watch changes in 7.0, and some of the upcoming DESDL features.

    Bob Foreman, Senior Software Engineer, HPCC Systems, LexisNexis Risk Solutions - ECL Tip: All About the ECL SET
    This month’s ECL Tip spotlights the ECL SET definition, value type, and other supported functions that use it. Several code examples and best practices will be demonstrated.
  • SDL Machine Translation 2019: What’s New, What’s Ahead
    SDL Machine Translation 2019: What’s New, What’s Ahead
    Arnaud Simon, Product Manager, SDL ETS, Quinn Lam, Sr Product Manager, SDL MT Feb 21 2019 4:00 pm UTC 60 mins
    See what’s new and what’s ahead for SDL Machine Translation both on-premises (SDL Enterprise Translation Server) and on-cloud (SDL BeGlobal).

    Join our webinar for a lively discussion and to learn more about:

    • Lowering TCO through Hardware Optimization
    • Deployment flexibility with Edge-Cloud
    • New adaptability features for upcoming release
  • Transforming production and broadcast with 5G
    Transforming production and broadcast with 5G
    IBC365 | IRT Germany | More speakers announced soon... Feb 21 2019 4:00 pm UTC 75 mins
    Join this webinar on Thursday 21 February to learn how 5G will transform the way content is created, produced and distributed.

    More than just a faster mobile data connection, 5G reinvents connectivity. The technology enables new types of remote productions, and coverage of more live events, news and sports in higher 4K/HDR quality, and will revolutionise the way consumers receive content, combining broadcast, OTT and data to create a seamless experience regardless of network or device.

    That's the theory - but how is 5G being deployed in practice? What are the early adopters doing, and what results are they achieving?

    This webinar will explore a series of exciting use cases for 5G with hands-on case studies, including:
    - Enriching production and storytelling
    - Revitalising newsgathering and live event coverage
    - Blending broadcast and live data for mobile audiences in the European 5G-Xcast project

    Speakers:
    - Dr Jordi Gimenez, 5G research engineer & project manager, IRT Germany
  • Data Science and Machine Learning Ask Me Anything
    Data Science and Machine Learning Ask Me Anything
    Michael O’Connell, David Sweenor, Angela Waner, Steven Hillion, Ritika Sehgal, Louis Bajuk-Yorgan Feb 21 2019 5:00 pm UTC 60 mins
    Join our team of data scientists and data science industry experts for an Ask Me Anything session exploring Data Science and Machine Learning. This is an hour-long session during which you can ask as many questions as possible. You also have the opportunity to ask questions ahead of time by tweeting @TIBCO using the hashtag #TIBCOAMA or posting on the TIBCO data science community. Register Now for this informative session!

    Presenters:
    Michael O’Connell, Chief Analytics Officer, TIBCO Software,
    David Sweenor, Global Marketing Leader - Analytics, TIBCO Software,
    Angela Waner, Senior Product Manager - Data Science, TIBCO Software,
    Steven Hillion, Sr. Director - Data Science, TIBCO Software,
    Ritika Sehgal, Pre-sales Director Analytics, TIBCO Software,
    Louis Bajuk-Yorgan, Sr. Director Product Management - Data Science and Streaming, TIBCO Spotfire
  • The Ambassador Factor: Create Client Loyalty to Drive Sales Success
    The Ambassador Factor: Create Client Loyalty to Drive Sales Success
    Amy Franko, The Strategic Sales Expert Feb 21 2019 6:00 pm UTC 45 mins
    The new sales economy has made the standard definition of “satisfaction” obsolete. To attract and grow the best customers today, we need to cultivate loyalty. This requires sellers and sales leaders who are ambassadors. Loyal clients are 3X more likely to continue buying from you; you can expand your reach at higher margins. Amy’s session reveals strategies to improve overall client loyalty and boost your sales success.

    You will learn:

    1. What it means to sell like an ambassador
    2.Key value elements that are most important to our prospects and customers
    3.The differences between tables stakes (satisfaction) and differentiators (loyalty)
    4.Loyalty strategies you can apply with prospects and existing clients
  • Why AI? A Case Study With ADP
    Why AI? A Case Study With ADP
    Seth Earley, CEO, Earley Information Science & Enid Martinez, Senior Director of Engineering and Automation, ADP Feb 21 2019 6:00 pm UTC 60 mins
    ADP shares their successes in harnessing AI to drive engagement and information sharing with customers.

    The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C companies are beginning to harness its value. Yet, while many companies are considering AI initiatives, few are provided with a clear roadmap and best practices to evaluate, develop, implement, and measure the impact of their efforts.

    Join Seth Earley, Founder and CEO, Earley Information Science and special guest Enid Martinez, Senior Director of Engineering and Automation, ADP, for "Why AI? A Case Study with ADP."

    Topics they will cover include:

    **The business drivers considered when evaluating AI for ADP
    **Best practices in building the initial project plan
    **Tips to overcome roadblocks and pitfalls to avoid
    **Lessons learned when implementing a large-scale AI initiative
  • Achieve Global Marketing Excellence with a Digital Factory
    Achieve Global Marketing Excellence with a Digital Factory
    Lynne Capozzi, CMO @ Acquia, Geneviève Gourichon, Digital Project Manager @ Solvay, Sebastien Debon, Director @ Mirum Feb 25 2019 10:00 am UTC 52 mins
    In this digital-first world, organisations must be customer-first.

    No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalised experiences at every point in the customer journey.

    The complexity is only growing as CMOs, customer experience (CX) pros and tech leaders grapple with digital sprawl – wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.

    Join this webinar to learn more about achieving global marketing excellence with a digital factory.
  • The Future of Marketing Emerging from Technology of Today: 3 things to watch
    The Future of Marketing Emerging from Technology of Today: 3 things to watch
    Yana Lapitskaya - Managing Director, Yay!Starter Marketing; James Mclaughlin - Regional Account Manager, Intro Feb 26 2019 10:00 am UTC 60 mins
    Artificial intelligence has been around for a while and is already shaping the digital marketing – even if you haven’t noticed it. Every time you work with Google Ads – you are feeding in the data that informs Google’s AI enabling them to serve you with keyword suggestions, additional ad options and much more. Imagine this happening around the clock on a global scale! No wonder Google knows everything.

    Neuroscience has uncovered the decision-making process happening in our brain that advertisers knew very little about.

    Making advertisers understand how system 1 and system 2 brain works as well as their differences is like giving a video camera to someone used to drawing primitive pictures to capture and interpret the reality… It is changing the game forever – the TV, print and digital advertising will never be the same again! We are perhaps witnessing the biggest revolution in marketing since the launch of social media advertising.

    Blockchain is the newest kid on the block, and we are yet to see it manifesting itself in marketing but even now we can say it will go far beyond the cryptocurrency world, tokenizing and decentralizing the digital economy further.

    What does it all mean for you and your company?

    Sign up to our webinar ‘The Future of Marketing Emerging from Technology of Today: 3 things to watch closely’ to learn more about Artificial Intelligence, Neuroscience and Blockchain shaping the new marketing reality.
  • 5 Actions to Improve Data Quality in Your CRM
    5 Actions to Improve Data Quality in Your CRM
    Sean Crowley - Leader, Integrated Marketing, D&B and Elizabeth Barrette - Distinguished Architect, Dun & Bradstreet Feb 26 2019 12:00 pm UTC 61 mins
    You’re on a mission: a mission to master your data to drive sales and marketing success. For Marketers and CRM Administrators, this typically starts with the data stored in your CRM.

    The challenge we all face is that the volume, variety and velocity of data about our prospects and customers doesn’t stop, making clean and consistent data seem like an unreachable goal. Don’t despair, there are steps you can take to immediately add value, show success and gain momentum (and funding) for your mission.

    Join Elizabeth Barrette, Distinguished Architect, and Sean Crowley, Leader-Integrated Marketing from Dun & Bradstreet, to learn about the steps you can take today to build a solid data quality foundation in your business. We will delve into:

    - Insights from 1st party research on the state of B2B data quality in businesses today
    - Tips & tricks to overcome common data quality problems and deliver results
    - Details you can use to build a business case to secure time and funding for your efforts
    - Approaches other businesses have successfully employed to solve these common problems

    If you are responsible for the data within key sales and marketing technologies, or you rely daily on the data in those systems to try to drive growth for your business, this is a must attend event.

    Speakers
    Sean Crowley is the Leader of Integrated Marketing for the Sales Acceleration Suite at Dun & Bradstreet. He is responsible for the strategy and coordination of inbound, outbound, digital, creative and content execution is support of new customer acquisition, cross-sell, retention and ABM programs for the Sales & Marketing line of business.

    Elizabeth Barrette, Distinguished Architect at Dun & Bradstreet is a 30-year veteran of the data and technology space. Liz Barrette is a Distinguished Architect at Dun & Bradstreet who provides guidance and support to hundreds of clients of all business types and sizes such as IBM, Microsoft, Dell, Google, Verizon and Amazon
  • The Five Keys to Effectively Plan for Every Sales Call
    The Five Keys to Effectively Plan for Every Sales Call
    Lisa Magnuson, The Landing 7-Figure Deals Expert Feb 26 2019 5:00 pm UTC 45 mins
    How about a 20% or more boost in your sales effectiveness? If you want to improve the quality and efficiency of your customer meetings and boost close ratios, then this webinar is for you. You can accelerate your sales development by mastering how to plan for every sales call.

    You will learn:

    1.What is a pre-call planning?
    2.Why is pre-call planning one of the most effective sales tools to increase sales effectiveness?
    3.What are the five keys to successfully plan for every sales meeting?
    4.What results can you expect from pre-call planning?