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Marketing

  • Delivering personalized digital customer experiences for better patient care
    Delivering personalized digital customer experiences for better patient care
    Asponte Recorded: Jun 5 2020 54 mins
    PennVet strives to provide fast, efficient service to veterinary clinics. Hear how HCL business partner Asponte Technology helped them modernize the digital experience for their customers with personalized promotions, real-time product and tracking updates, efficient site navigation, and sophisticated search. Penn Vet leverages the HCL Digital Experience platform to power their e-commerce presence and has integrated with HCL Unica to increase their ability to surface product promotions.
  • Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Taylor Wheeler, Director of Digital Sales and Marketing & Melissa Sheehan, Director of Product Strategy Recorded: Jun 4 2020 41 mins
    Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.

    In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
    • How to reach the right customers
    • How to track the success of your campaign
    • What tools are available for you today including
    - Organic and Local SEO
    - Social Media
    - Print Media
    - Programmatic & Device-based targeting
  • Kafka, Pulsar, Mosquitto, Oh My!
    Kafka, Pulsar, Mosquitto, Oh My!
    William McLane, TIBCO thought leader for global data distribution Recorded: Jun 4 2020 34 mins
    You are certainly not in Kansas anymore! With the rise in open source options for data distribution, stream processing, IoT, and messaging, what’s a person to do when choosing the best solution for enterprise communications requirements?

    What use cases best fit prominent open source options like Apache Kafka, and how can communications be facilitated between various cloud platforms?

    The road might not be paved with bricks, but in our ever changing world, a solid communications nervous system is the key to unlocking data for analytics, stream processing, and event driven architectures. Open source is one of the many paths that you can follow, so let this session be your guide on an adventure into open source messaging.
  • How to Prove Marketing ROI: Overcoming Digital Marketing Challenges
    How to Prove Marketing ROI: Overcoming Digital Marketing Challenges
    Danielle Barthelemy, Sr. Digital Strategist, Vicky Walker & Ally DelGuidice-Bove, Digital Strategist, Mediacurrent Recorded: Jun 4 2020 56 mins
    Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.

    When thinking through an attribution strategy to prove ROI, the right mindset is critical. It’s helpful to take an iterative approach, and make improvements over time.

    In this webinar, you will learn:
    -How to overcome challenges marketers are facing with an attribution strategy
    -How to create a ROI-driven mindset at your organization
    -How to define goals and KPIs that align with your organization’s vision
    -Actionable steps to creating and optimizing an attribution strategy
    -The importance of an agile approach
  • Webinar: Enterprise Business Applications
    Webinar: Enterprise Business Applications
    Evan Bartlik, Technical Consultant at Eggplant Recorded: Jun 4 2020 22 mins
    Enterprise business applications are effective tools to helping you serve your business and your client. Learn about what they are, how Eggplant automate their testing and how testing impacts your CI/CD pipeline.
  • Win the Streaming War: Predictive Viewership Analytics on Trillion Records
    Win the Streaming War: Predictive Viewership Analytics on Trillion Records
    Ajay Anand, Chief Product Officer | Anand Raman, Sr. Vice President Recorded: Jun 4 2020 57 mins
    Every major player in the media and entertainment industry is rethinking its content strategy to gain market share and increase customer loyalty by delivering engaging, diverse, and personalized content. With billions of records getting generated daily, these companies are struggling to analyze the most-viewed content and identify trends in viewership by tying content to different customer segments. The spike in usage means you have to work through much wider data, deeper than ever before. Traditional data warehouses cannot scale to accommodate this growing viewership data and deliver the desired BI performance.

    Join our webinar to learn how Kyvos builds a BI acceleration layer on top of your cloud or on-premise data lake and lets you analyze trillions of data points in seconds using your existing BI and data science tools.

    You’ll also learn from real-life use case of the world’s leading global content provider, that is using Kyvos to:

    - Understand viewership behavior, patterns, trends, churn
    - Deliver accurate recommendations to millions of customers based on their history and preferences
    - Predict which content will work better vs. others through intersections of metrics
    - Negotiate smartly with advertisers and networks as per viewership demographics
  • Coffee and Content: The Secrets of the Content Industry
    Coffee and Content: The Secrets of the Content Industry
    Rahel Anne Bailie Recorded: Jun 4 2020 32 mins
    We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible.
  • Discussion: BOPIS – Hybrid eComm
    Discussion: BOPIS – Hybrid eComm
    Tracy Adams - Global Partnerships Director at Metapack, Rob Shaw - Managing Director at Fluent Commerce EMEA Recorded: Jun 4 2020 19 mins
    Can accurate inventory visibility be a game changer for eCommerce? We’ll discuss making BOPIS work in the time of COVID-19 through improved stock visibility across the supply chain, and how data can be used to increase customer engagement for the instant gratification that today’s consumer demands
  • The Sales superpowers to increase engagement using the right tech
    The Sales superpowers to increase engagement using the right tech
    Chris Trapp, Head of Sales, Kurtosys Systems & Jim Goundry, Head of Sales, IHS Markit Recorded: Jun 4 2020 54 mins
    Technology innovation continues to change sales organizations at a rapid pace, effectively gifting your reps and managers with superpowers.
    For asset managers – utilising the right sales and, content automation is critical. In our up and coming webinar, we will be discussing the problems asset managers face and how to overcome those problems.

    1. The urgency to streamline processes, cut costs and create brand differentiation.
    2. Making strategic investments in sales enablement and content automation technology.
    3. Create efficiencies, scale sales and marketing processes.
    4. Reduce risks and increase AUM.
    5. Discover new ways of keeping your products and investment ideas "top of mind".
    6. Finding a new and innovative approach to providing clients with important data and timely updates.

    Attend the webinar to learn about the technology that will help increase your sales and customer engagement.
  • ABM Master Class: Sales Success
    ABM Master Class: Sales Success
    Tenessa Lochner, Snr. Manager, ABM Education & Training, Demandbase & Jay Tuel VP Sales Development, Demandbase Recorded: Jun 4 2020 55 mins
    Learn how to transform your sales organisation from a reactive, lead-based model into a proactive, engagement savvy, Account-Based model.

    Discover how to leverage data insights and internal partnerships to prioritise and personalise your outreach for pipeline generating engagement with your target accounts. Watch the webinar so that you and your sales team can understand:

    - The state of ABM for Sales
    - Why intent + engagement is the new lead
    - The anatomy of a target account
    - How to leverage marketing insights and intent data
    - Best practices for operationalising ABM for Sales at scale
  • Networking, Connecting and Communicating your way to a NED Career
    Networking, Connecting and Communicating your way to a NED Career
    Anne Watson & Naomi Coxwell Recorded: Jun 4 2020 78 mins
    This interactive, free webinar session will take place on Thursday 4th June at 10 am and will give you a clear insight into the art of networking and how it can unlock a multitude of opportunities when conducted well.



    The presentation will be led by Anne Watson, award-winning author and non-executive director and she will be joined by Naomi Coxwell, former Vice President of BP America and portfolio non-executive.



    The session will last around 45 minutes, with the first 20 minutes led by Anne, dedicated to the secrets of good networking. It will cover:



    The challenges you may face in a career transition
    How to harness your existing connections and make new ones
    Why Corporate Governance could dictate what roles are available to you
    How to create new connections, reach out to recruiters and engage at events


    This will then be followed by an informative Q&A between Anne and Naomi, where Naomi will discuss her transition to a non-executive career, experience on our Ahead of the Curve programme and how she’s managed to secure and excel in three different boardroom roles.
  • Worldline e-Payments Challenge 2020 [Option 1]
    Worldline e-Payments Challenge 2020 [Option 1]
    Anne-Céline Muller (Worldline), Michael Petiot (Worldline), Adélaïde Hervagault (BeMyApp), Christophe Remillet (Onevisage) Recorded: Jun 4 2020 45 mins
    Welcome to Worldline e-Payments Challenge webinar ! FinTech from all around Europe are competing to get a chance to take part in the next edition of the e-Payments Challenge in September. Thanks to this webinar you will be able to learn and discover more about this thrilling 3-days co-innovation journey which would allow you to work hand in hand with Worldline customers and experts. You will get the chance to have all key stages presented to you, from the application day to the pitching session. You want to know what’s in it for you ? Then take part in the webinar and learn about all the opportunities and advantages that the e-Payments Challenge could bring to you!
  • The Economist: The Road Ahead: AI and the Future of Financial Services
    The Economist: The Road Ahead: AI and the Future of Financial Services
    Terry Hickey - CIBC, Manuela Veloso - J.P. Morgan, Dave Oliver - RBS, Sally Eaves - Forbes, Katya Kocourek - The Economist Recorded: Jun 3 2020 64 mins
    The financial services industry has long been an early adopter of cutting edge technology. From digital ticker tapes to algorithmic trading, bankers have recognised that better data helps make better decisions and deliver against the bottom line. Artificial intelligence is the next frontier for financial services. Predictive analytics, virtual assistants, and machine learning are already creating value; as more AI applications come to market, how will intelligent systems transform the way bankers make and manage money?
  • Snap Ads: Learn Why Its Every DTC Brands Secret Weapon For Growth
    Snap Ads: Learn Why Its Every DTC Brands Secret Weapon For Growth
    Duane Brown (Take Some Risk Inc.) Recorded: Jun 3 2020 55 mins
    Over 38% of Snap’s audience doesn't use Instagram in a given day. This hands-on session will equip attendees with the knowledge and skills to launch their first Snap marketing campaign. Attendees will walk away having learned:

    - Snap Users: who are they and what makes them different
    - Pixel setup and what you need to know (especially if you want to drive purchases)
    - What your Snap funnel should look like
    - How to make cheap ads on the fly that drive results
    - How Snap’s attribution model is different from other ad platforms

    This talk is geared toward marketers who are interested in growing a profitable business on Snap and are looking for the next visual channel beyond Instagram and Pinterest. 229 million users can’t be wrong.

    About Duane Brown:

    Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. After leaving Toronto in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Jack Wills, and Mopp (bought Sept. 2014) while in London, UK. He now lives in Montreal, Canada helping ecommerce brands grow through data, CRO and PPC marketing across search & social ad platforms.
  • Driving growth + efficiency in the WFH era
    Driving growth + efficiency in the WFH era
    Alex Ortiz, VP Marketing @ Tray.io Recorded: Jun 3 2020 29 mins
    We need to adjust our strategies to work better and more efficiently at home. Join this webinar and learn how Alex Ortiz, VP of Marketing at Tray.io, has managed to align his team to accomplish more with less during the WFH era. In this webinar, Alex shares some of his team’s secrets.
  • Powering Privacy Compliance with a CDP
    Powering Privacy Compliance with a CDP
    David Raab, Founder at CDP Institute Recorded: Jun 3 2020 38 mins
    New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.

    In this webinar, David Raab, Founder at CDP Institute, will reveal:

    ·How to resolve the conflict between privacy and personalization
    ·Why the death of cookies will lead to a rebirth of advertising
    ·Tactics that make customers eager to share their personal data
    ·Privacy features to look for in a Customer Data Platform
  • Accelerating Innovation in Insurance
    Accelerating Innovation in Insurance
    Tym Lawrence, Director, Solutions Consultants at TIBCO Software Recorded: Jun 3 2020 42 mins
    The Insurance industry is facing major disruptions from trends including expectations of more personalised and engaging services, the rise of virtual platforms and insurtech competitors and the use of machine learning / AI. As IDC wrote, "Insurers that fail to act on the trends driving demand for insurance worldwide will eventually lose to more agile, flexible competitors who are adapting to the new world."

    In this presentation, you’ll learn how insurance companies can leverage new technologies to adapt to changing business drivers while still protecting their combined ratio. In 45 minutes, we will show you how insurers can develop a data fabric to unify siloed information and then use this to confidently predict outcomes and optimize their business. It will include a number of case studies and a sneak peek at the dynamic pricing accelerator that provides a freely available fast-start for AI-based pricing for insurance companies.
  • Glisser Product Feature Update May/June 2020
    Glisser Product Feature Update May/June 2020
    Glisser Product team Recorded: Jun 3 2020 18 mins
    Join the Glisser Product Team as they walk through newly released features for our platform. Ask questions and hear more about upcoming developments.
  • What's a WUG and Why Do You Need One?
    What's a WUG and Why Do You Need One?
    Mark Singh Recorded: Jun 3 2020 37 mins
    Does the fear of unmanaged devices keep you up at night? With Progress | Ipswitch WhatsUp Gold (WUG) Technology you are able to efficiently monitor network devices, systems and applications. In this webinar we’ll show you how to:

    You’ll also hear from WUGspert, Mark Singh, on:

    Gain complete visibility into your network
    Monitor your network end-to-end
    Generate custom reports on device status and system performance
    Create notifications to alert IT staff to mitigate network issues
    Complete the form on this page to watch the pre-recorded webinar.
  • Leveraging Conversation Automation in a WFH World
    Leveraging Conversation Automation in a WFH World
    Chad Burmeister, The AI for Sales Expert with guest, Joe Cronin Recorded: Jun 3 2020 23 mins
    In this webinar, Chad Burmeister interviews Joe Cronin, VP of ConnectLeader, to uncover creative ways that companies leverage Agent-Assisted Dialing and Conversation Automation to 3-5X their pipeline.

    You will learn:

    1. What is agent assisted dialing...
    2. Why agent-assisted dialing and email cadence is the perfect match...
    3. Call coaching at scale…
  • Digital experiences matter in times of crisis. Chatbots can help.
    Digital experiences matter in times of crisis. Chatbots can help.
    Streebo Recorded: Jun 3 2020 30 mins
    Hear how our business partner Streebo is using their chatbot technology to help deliver information immediately during these challenging times. Hear how this intelligent technology, that works within HCL Digital Experience, can relieve some pressure from customer service reps to major health insurance providers as well as other critical businesses that need to communicate rapidly to their audiences.
  • How to use headless commerce to accelerate your digital transformation
    How to use headless commerce to accelerate your digital transformation
    Kenny Milliner, Richard Thorpe Recorded: Jun 3 2020 40 mins
    Join HCL Commerce and IBM GBS iX as they share how to accelerate your digital transformation through a headless commerce approach. Modernizing your business and simplifying your infrastructure is possible with HCL Commerce and IBM GBS iX
  • Digital is the new black: How is Analytics making this transformation possible?
    Digital is the new black: How is Analytics making this transformation possible?
    Laetitia Korn, CMO at Indexima Recorded: Jun 3 2020 17 mins
    How can IT leaders support their organizations in shifting from being paralyzed by the unprecedented to catalyzed by the precedented?

    What if the primary reason behind digital transformation for CIOs, CDOs and CTOs was to make data talk? This is one of the questions that one can ask at a time when IT and innovation managers must now lay the foundations for digital transformation and guarantee their company’s increasingly fragile positioning on the market.

    Access to data must be fast, secure and aligned with business strategy in order to provide its true value. And, this is all the truer in a recessionary climate.

    1. What are the entry points to carry out this transformation and succeed with it?
    2. What are the use cases and expected benefits?
    3. Which technologies to use and which best practices to implement?

    Duration: 30 minutes
    Language: English
    Speaker: Laetitia Korn, CMO, Indexima
  • A Single Customer View Starts with a CDP: Meet AgilOne
    A Single Customer View Starts with a CDP: Meet AgilOne
    Omer Artun Founder and CEO, AgilOne Chief Science Officer, Acquia Recorded: Jun 3 2020 57 mins
    Marketers have it easy, right? Flush with piles of customer data, it should be simple to know exactly who your prospects and customers are, target them with the perfect message, and grow your revenue from the data you own.

    But it's not.

    There is more data than ever before, but marketers struggle to know the most basic details of their customers:
    -96% of marketers are challenged in building a comprehensive, single view of the customers
    -40% of marketers are unable to personalize because of the inability to link data across disparate technologies

    It doesn’t have to be this hard.

    Watch Acquia’s AgilOne webinar to learn how you can use machine learning to unlock siloed data and gain a single view of your customers.
  • Télétravail, Digitalisation Omnicanal, Modernisation des Processus Documentaires
    Télétravail, Digitalisation Omnicanal, Modernisation des Processus Documentaires
    Eric Le Ven, Archimag; Caroline Buscal, Consulting du Groupe Serda; Avi Sellem, ASG & Marouéne Makhloufi, ASG Recorded: Jun 3 2020 60 mins
    La communication BtoC évolue au même rythme que les usages digitaux. Dans leurs échanges documentaires avec les entreprises, les consommateurs utilisent aujourd’hui avec une certaine agilité plusieurs canaux de communication (mail, services en ligne, app mobile, etc.). Il convient d’appréhender au mieux ces différents canaux et d’en tirer des avantages compétitifs, tant au niveau de la contractualisation que de la fidélisation client. Ce qui passe par une modernisation du système d’information. En effet, les solutions traditionnelles ne répondent que partiellement (ou plus) à ces nouvelles exigences omnicanales.

    Dans ce contexte, ASG Technologies, en partenariat avec le groupe Serda-Archimag, vous convie à un webinar où vous pourrez :
    - Obtenir un panorama des pratiques documentaires actuelles.
    - Découvrir l’état de l’art du marché et les nouveaux défis des industries à forte interaction client (Banques, Assurances et Mutuelles).
    - Assister à une démonstration du socle technologique ASG autour de cas métiers concrets
    - Comprendre au travers d’un retour d’expérience client comment moderniser son système d’information pour améliorer la qualité des services
  • Digital Experiences matter in times of crisis. Alerting can be key.
    Digital Experiences matter in times of crisis. Alerting can be key.
    Asponte Jun 8 2020 3:00 pm UTC 29 mins
    Alerts and notifications can help deliver critical information to users during times like these. In this webinar, HCL Business Partner, Asponte will walk you through a few approaches to alerts and notifications using XDT Alerts and real-world examples of when we’d recommend each approach. It will include a live demonstration of how to build out these notifications on HCL Digital Experience.
  • Beyond Covid-19: Reshape your Business Strategy with Conversational AI
    Beyond Covid-19: Reshape your Business Strategy with Conversational AI
    Chris Tew & Alexander Hoffmann Jun 9 2020 8:00 am UTC 60 mins
    The world has fundamentally changed since the start of 2020 as businesses frantically work to adapt to the new normality driven by COVID-19. Where the growing cost of contact centre operations was once king, scalability and continuity of service will be the new master!

    One of the ways in which companies are increasingly building this continuity, resilience and scalability is to embrace conversational AI to help reshape their strategy for business operations, people and assets.

    It is now time to reimagine the future and start planning decisively.

    In this thought-provoking webinar, Artificial Solutions’ VP Chris Tew and AI specialist Alexander Hoffmann will present how companies around the world are leveraging Conversational AI in innovative ways and putting themselves in pole position to strategically benefit from the technology in delivering resilient, efficient and agile customer service. The speakers will also showcase a live solution.

    This webinar will arm you with all the information you need to understand the ‘Why’, ‘How’ and ‘What’ you need to do to successfully implement Conversational AI in your organization.
  • Opportunities & threats that returning to work will hold for the sales industry
    Opportunities & threats that returning to work will hold for the sales industry
    ISM: Adam Benjamin Brook FCIM ǀ LISM Jun 9 2020 10:00 am UTC 60 mins
    Join us for an unscripted chat on sales.

    We will be joined by:

    Emma Bennett: LISM, Sales Manager Solvents Business Unit- Banner Chemicals
    Jane Hemmings: LISM, Head of Internal Sales - EMS-CHEMIE
    Jonathan Finch: FISM, Sales Geek
  • Data Xpresso: Moving to the cloud - managing costs and migration complexities
    Data Xpresso: Moving to the cloud - managing costs and migration complexities
    Helena Schwenk, Technology Evangelist,; Eva Murray, Technology Evangelist | Exasol Jun 9 2020 1:30 pm UTC 30 mins
    The cloud has become pivotal for businesses that need flexibility and convenience but it might not always be the most cost effective option. To help organizations avoid cost explosions from their cloud deployment we will share our recommendations for planning your move into the cloud.
    We will also address the topic of migrating to the cloud. This comes with its own complexities and we will tackle the question of ‘what is your cloud strategy’ to help you navigate the process more effectively.
  • Discussion: The Future Shopper
    Discussion: The Future Shopper
    Tracy Adams - Global Partnerships Director at Metapack, Patrick Munden - Chief Growth Officer at Wunderman Thompson Commerce Jun 9 2020 3:00 pm UTC 19 mins
    Join Metapack and Wunderman Thompson as we combine our insights to form a picture of what The Future Shopper might look like - after the lockdown.
  • The Power of Video Stories from Real People
    The Power of Video Stories from Real People
    Brian Alvey Jun 9 2020 3:00 pm UTC 45 mins
    Join us for a chat with serial entrepreneur, Brian Alvey, the founder of Weblogs, a web publishing platform he and his co-founder sold to AOL for $25 million. We'll discuss why Alvey says he was born with publishing in his DNA and we'll learn about his latest adventure building a product he believes can that help people leverage video content in powerful ways.
  • Continuous Audit - Achieve More Through Analytics
    Continuous Audit - Achieve More Through Analytics
    Greg Jordan (Nationwide), Pat Shanahan (Nationwide), Emigdio Zambada (Nationwide), and Brian Sampsel (Covail) Jun 9 2020 4:00 pm UTC 50 mins
    In honor of International Internal Audit Awareness Month (May 2020), come hear from Greg Jordan, Nationwide's Senior Vice President and Chief Audit Executive, Pat Shanahan, AVP Information Technology Audit Office, Internal Audit and Emigdio Zambada, Nationwide's IA Data Analytics Director, discuss how their department expanded the use of data & analytics by building a continuous auditing program in the cloud. Partnering with Covail, they leveraged advanced analytics like AI and have provided education and resources to all of their auditors to enhance their data analytics skill set.
  • [Master class] 7 ways to get more out of Algolia - Part I
    [Master class] 7 ways to get more out of Algolia - Part I
    Matthew Foyle, Field Engineering at Algolia Jun 9 2020 4:00 pm UTC 37 mins
    Great search is an ongoing journey as websites, product offerings and customer needs evolve over time.

    Join our product specialists to go over key aspects of Algolia search, such as:
    - Fine-tuning relevance for a better CX
    - Best practices around your search UI/UX
    - Tips around Click Analytics and A/B testing
    - Ways to improve your data quality
  • COVID 19: Critical Communications Within Organisations
    COVID 19: Critical Communications Within Organisations
    Neil-Hedley Smith, AMBCI Jun 10 2020 8:00 am UTC 75 mins
    Join business continuity and incident management specialist, Neil Hedley Smith to learn how to leverage critical communications in times of crisis. As we build the “New Normal”, we have an opportunity to learn the lessons which the pandemic has taught us, one of which is the value of critical communication systems for businesses.

    Neil will discuss the impact of the pandemic, how communications have been central to the response and how to rebuild as a resilient organisation. He will also explore how senior professionals have an essential role in leading the communications strategy.

    An expert in emergency communication, mass communication, business continuity, critical event management, Neil worked with several international banks, supra-national policing organisations and international bodies.
  • CoreMedia and HCL Commerce – Content in the Modern Era
    CoreMedia and HCL Commerce – Content in the Modern Era
    Oliver Heyden, Martin Tavener Jun 10 2020 2:00 pm UTC 45 mins
    Today’s retailers and brands face more content challenges than ever before. They need the right tools to create content-driven campaigns within minutes rather than days, they need to be able to roll out content campaigns globally – translated and tailored to local markets – and they need to be empowered to have all their content and assets available for any channel, avoiding silos but repurposing content wherever it’s needed.
    In this webinar, CoreMedia and HCL will show in a comprehensive live demo how CoreMedia Content Cloud and HCL Commerce empower business users to be ready for Content in the Modern Era.
  • Save with Automated Invoice Processing
    Save with Automated Invoice Processing
    Jim Maguire, VP, Strategic Content Services, ASG Technologies & Mark Plunkett, Enterprise Sales Director, Zia Consulting Jun 10 2020 5:00 pm UTC 60 mins
    Many of our customers tell us they struggle with manual accounts payable invoice processing, exception handling and data validation. Most invoices are still processed as “paper”, regardless of whether they arrive as printed or electronic versions such as PDFs or Word documents.

    Studies show that companies with automated invoice processing spend up to four times less per invoice. Whether it’s the paper cost or people cost, missed supplier discounts or late payment penalties, the savings can be significant for companies of all sizes. So, what does a best-in-practice solution really include?

    Join our experts, Mark Plunkett, Enterprise Sales Director, Zia Consulting and Jim Maguire, VP Strategic Content Services, ASG Technologies and learn how to:
    • Automate invoice processing from any source, in any form
    • Automatically handle exceptions
    • View your invoice status and KPIs in real time with end to end analytics
    • Integrate SAP and store all documents in a modern content services platform, on premises or in a hybrid cloud environment
  • The Sales Experience: It’s Not How You Look, It’s How You Feel
    The Sales Experience: It’s Not How You Look, It’s How You Feel
    Melissa Madian, The Sales Experience Expert with guest, Kareen Madian Jun 10 2020 5:00 pm UTC 45 mins
    Do clothes really make the person? In today’s virtual world, how you present yourself onscreen (or in person!) can affect the perception of your brand and consequently the sales experience you provide. Join Melissa Madian and special guest, stylist and fashion consultant Kareen Madian, as they discuss how fashion and style can affect your mood, your personal brand and the sales experience.

    You will learn:

    1. How to dress appropriately in this age of video conferencing.
    2. How to organize your closet and shop for the things you need to make you more efficient.
    3. How to improve your customer experience through style.
  • How Marketers Should Think About Virtual Events
    How Marketers Should Think About Virtual Events
    Dennis Shiao, Marketing Consultant and Founder of Bay Area Content Marketing Meetup Jun 10 2020 5:00 pm UTC 45 mins
    What is a "virtual event" and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies.

    In this webinar, Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
  • Worldline e-Payments Challenge 2020 [Option 2]
    Worldline e-Payments Challenge 2020 [Option 2]
    Anne-Céline Muller (Worldline), Michael Petiot (Worldline), Adélaïde Hervagault (BeMyApp), Christophe Remillet (Onevisage) Jun 11 2020 8:00 am UTC 60 mins
    Welcome to Worldline e-Payments Challenge webinar ! FinTech from all around Europe are competing to get a chance to take part in the next edition of the e-Payments Challenge in September. Thanks to this webinar you will be able to learn and discover more about this thrilling 3-days co-innovation journey which would allow you to work hand in hand with Worldline customers and experts. You will get the chance to have all key stages presented to you, from the application day to the pitching session. You want to know what’s in it for you ? Then take part in the webinar and learn about all the opportunities and advantages that the e-Payments Challenge could bring to you!
  • Webinar: Deal or No Deal?
    Webinar: Deal or No Deal?
    Spencer Wixom - Vice President of Marketing Jun 11 2020 10:00 am UTC 60 mins
    In a world where 38% of major purchase efforts end in ‘no deal’, companies find that they badly need to do something different to maintain growth.

    So, they turn to sales training, hoping to help their sellers stand out and engage customers earlier and more effectively. 

    The companies that get transformation right and see consistent, sustainable growth, plan and execute around a foundation supported by six pillars.

    1. Driving Leadership Alignment
    2. Perfecting Message Deployment
    3 Developing Sales Skills
    4. Improving Processes
    5. Managing Sales People
    6. Measuring Processes Effectively

    Register to this webinar to find out more
  • Q2 2020 Community Update: Fintech
    Q2 2020 Community Update: Fintech
    Ryan Ross, Content Manager, BrightTALK Jun 11 2020 1:00 pm UTC 30 mins
    Who is in the BrightTALK Fintech community, what topics are of most importance to them, and what type of content do they prefer?

    Join this webinar to learn:
    - How the community has grown and evolved
    - What topics are trending and which are declining
    - What to look forward to in 2020
  • Webinar: Intelligent Test Automation with Eggplant DAI 4.1
    Webinar: Intelligent Test Automation with Eggplant DAI 4.1
    Peter Cherns, Product Manager - AI and Analytics at Eggplant & Michael Johnson, Product Manager at Eggplant Jun 11 2020 3:00 pm UTC 33 mins
    Technological factors are one of the chief issues impeding digital success and this is a problem Eggplant is passionate about solving.
    That's why we're excited to announce the release of the latest version of our Digital Automation Intelligence (DAI) Platform! Learn about what the DAI platform can do for you and what enhancements we have just introduced to it.
  • Where do you go from Magento?
    Where do you go from Magento?
    Magno, HCL Commerce Jun 11 2020 4:00 pm UTC 45 mins
    Whether you're trying to plan for what's next after Magento 1 end of life or frustrated with Magento's many limitations, come hear from Magno and HCL Commerce about how you can transition to a modern commerce platform that gives you the agility and flexibility you need with the security, reliability and stability of a tried and tested platform.
  • Digital Kaizen and Agile: The Evolution of the Board of Directors
    Digital Kaizen and Agile: The Evolution of the Board of Directors
    Michael Crawley Jun 11 2020 4:00 pm UTC 60 mins
    Due to current circumstances, many organizations have had to embrace digital tools and use technology out of necessity in order to communicate, operate and stay running.

    The number of online conversations and people adapting to the ever-changing digital world has increased, therefore it is vital for the board to consider this uptake in digital competence and usage when developing strategic choices for the future.

    The world’s behaviors have changed, and along with this, so must organizations. Due to the effects of the COVID-19 global pandemic, boards have become more engaged with a higher frequency of meetings paving the way for a new norm of strategy development.

    Hosted by Michael Crawley, CEO of Agile Social Learning 360, board advisor and digital transformation expert, our upcoming webinar explores how short-term adaptation should be viewed as a step towards implementing agile and kaizen in digital transformation to achieve continuous improvement and align the board with business growth.

    Discover the benefits of becoming a digital champion for your organization and how the impact of the pandemic has evolved mindsets and the future of digital habituation.
  • Designing and Mapping Your Sales Process
    Designing and Mapping Your Sales Process
    Jeff Bajorek, The Fundamentals/Principles Expert with guest Mike Simmons Jun 11 2020 6:00 pm UTC 45 mins
    Focus on a process, and you’ll get results. Focus on results, and you’ll get frustrated. In order to get the most out of your sales process, you need to understand what it is and what needs to happen at each step. Mike Simmons and I will break down the steps of the sales process, define what they are, what they aren’t, and what needs to happen in each so that you can repeatedly and reliably get results.

    You will learn:

    1. You have a sales process whether or not you want to admit it
    2. The difference between a sales process and the buyer’s journey
    3. What a sales process looks like
    4. What happens in each step of the sales process
  • Digital Service Transformation for Local Councils
    Digital Service Transformation for Local Councils
    Francesca Tye, Web Communications Officer, Harlow Council, Will Huggins, CEO, Zoocha, Tom Bianchi, VP Marketing EMEA, Acquia Jun 12 2020 2:00 pm UTC 42 mins
    With so many people looking for local authority services to be delivered online, it’s never been more important that councils have the right infrastructure in place to deliver.

    Harlow Council wants to be a trusted authority and source of information to the community — some 80,000 people. Its digital services must cover everything from information on recycling through to applying for planning permission. So their digital offering needs to be flexible, easy to use and incredibly robust.

    In this on-demand webinar, you’ll discover how Harlow transformed its digital capabilities to better serve today’s digitally-savvy citizens.

    What you’ll learn:
    - Why Harlow’s previous website was failing to meet the changing needs of the local community
    - The process they went through to find the right partners to help them deliver
    - Why accessibility needed to be core to the new digital offering (and how the new solution met Web Content Accessibility Guidelines out of the box)
    - How using open source technology made the entire process more effective and better value for money
    - How improving their digital channels made it easier to prioritise help for constituents that needed it most

    Register now to watch the recording.
  • Migrating to Drupal 8: Adopting a “Low Code” Approach
    Migrating to Drupal 8: Adopting a “Low Code” Approach
    Ted Slesinski, EPAM, Alan Botwright, Acquia, Ryan Picchini, Acquia, Rafael Nogueira EPAM Jun 15 2020 2:00 pm UTC 56 mins
    Building digital experiences that grow your brand and deliver business results is truly a team effort. Anyone who’s been involved in the process of deploying Drupal understands it takes IT leadership, developers, site builders, designers, content authors, and marketing leaders, all working towards a common goal. Most companies struggle to execute in a way that meets the demands of the business let alone leaves resources for innovation.

    Acquia Cohesion is a new paradigm for building, updating and enhancing your portfolio of Drupal websites. We hope you’ll join us to learn how Acquia Cohesion is empowering IT leaders, developers, site builders and designers when creating and updating Drupal sites.

    No matter your role, you’ll walk away with a comprehensive understanding of how to get the most out of your Drupal investment when you decide to utilize Cohesion. You will learn:
    - How adopting a “low code” approach to building Drupal sites expedites development timelines for the initial build and going enhancements
    - How Cohesion helps developers and IT leaders focus on high-value tasks versus day-to-day support of business users
    - The benefits of Cohesion for site builders who are now empowered with an intuitive, drag and drop experience
    - How designers can now enforce brand standards while creating unique pages with Cohesion
    - Why developers, site builders, designers working together delivers better results!
  • Forecasting Cyber Threats Post Pandemic
    Forecasting Cyber Threats Post Pandemic
    Richard Stiennon, Kurtis Minder, Jessica Gulick Jun 15 2020 7:00 pm UTC 44 mins
    The world has changed, and so has your threat landscape. Join us for a discussion on how cyber attacks have pivoted their tactics and targets. From the latest on phishing kits to video threats, our experts will explore how changes in motives and targets is disrupting and increasing our threat landscape. Learn how to reframe your understanding of your threat profile and better defend and respond to these attacks.

    Our featured experts for this webinar include Richard Stiennon, chief research analyst at IT-Harvest and Kurtis Minder, CEO of GroupSense, GroupSense is a digital risk management company that delivers customer-specific intelligence.
    Here’s What Will Be Discussed:

    1) Threat actors are adapting their tactics and targets
    2) Changes in motives and targets are disrupting and expanding the threat landscape
    3) Understanding your threat profile to create a better cyber defense strategy.
  • Boost Your Executive Presence in Sales: Playbook for Professional Services
    Boost Your Executive Presence in Sales: Playbook for Professional Services
    Amy Franko, The Strategic Sales Expert Jun 15 2020 8:00 pm UTC 45 mins
    Executive presence. Not always easy to define, but it can make or break your sales success. Executive presence is especially important to selling professional services, where you are selling expertise as a trusted advisor.

    While it may be not be a stated factor in a buyer’s decision-making process, executive presence is worth your focus. It’s an indicator to your buyer that you are the best choice.

    In this talk, Amy Franko will share strategies to boost your executive presence in four key pillars: acumen, communication, vitality, and impact. Developing your executive presence will accelerate your trusted advisor status and your sales success.

    You will learn:

    1. Definitions of each executive presence pillar
    2. Specific strategies to build your acumen, communication, vitality, and impact
    3. Keeping an executive presence mindset in sales
  • Improving the customers' banking experience with the right channel mix
    Improving the customers' banking experience with the right channel mix
    Guillaume Lefebvre- R&D Manager, Aurélie Fon - Product Marketing Manager, Veronica Alava - Business Developer Jun 16 2020 8:00 am UTC 60 mins
    Each customer journey is composed of a unique set of touchpoints across channels that must be designed to optimize customer convenience and satisfaction at any time. Understanding channels’ usage and specifies is the first step towards building a compelling value proposition for your digital customers.

    Join us during this live webinar to discuss:
    · Setting customer expectations through FinTechs/BigTechs’ customer strategies
    · Understanding Customer Journeys and touchpoints mapping in order to identify “experience gaps”
    · Leveraging channels’ usage and specificities, focusing on how to integrate conversational technologies at financial institutions
    · Focus on a leading Market Case study

    You will also receive an exclusive copy of our new white paper about “Bridging Human and Digital Experiences in Banking”.

    Cannot join but interested? Just register to receive your copy of the white paper and the on-demand link afterwards.