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Marketing

  • 7 Tips for Marketing Cybersecurity Solutions
    7 Tips for Marketing Cybersecurity Solutions
    Jessica Gulick, CEO, and Monica Ricci, VP of Marketing, Katzcy Oct 29 2019 3:00 pm UTC 60 mins
    Join Jessica Gulick, tech & cybersecurity growth hacker, as she shares the top lessons that have not only been learned, but have been put into practice by Katzcy’s growth-stage clients. We’ll talk about the importance of understanding buyer profiles, the techno-buzz trap, the right time for geek-speak, and how to build a narrative that positions your unique solution in the right box in the minds of buyers, industry analysts, and influencers alike.
  • LGPD e o direito ao esquecimento
    LGPD e o direito ao esquecimento
    Luiz Guimaraes, Enterprise Solutions Engineer, ASG Technologies Recorded: Oct 16 2019 53 mins
    Uma nova geração de leis e regulamentos surgiu nos últimos anos com o objetivo de proteger dados e informações de usuários na internet. Na Europa a GDPR, no Brasil a LGPD e nos Estados Unidos (Califórnia), até agora, o CCPA.

    O desafio hoje, para todas as corporações, é não só a gestão de um volume explosivo de dados não-estruturados, tornando-os aderentes as suas Políticas de Governança, como também a geração de valor para o negócio através do uso consistente de seu conteúdo.

    Junte-se a nós em um Quick Demo Webinar, onde você entenderá como o ASG Mobius 9.1 está ajudando seus clientes a obter o máximo de suas informações:
    - Impactos e consequências da nova legislação para as empresas
    - Muito mais que uma abordagem tradicional - entregando escalabilidade, flexibilidade e controle com tecnologia moderna
    - Como tratar aspectos da LGPD em conteúdo dados estruturados e não estruturados
    - Gestão do conteúdo por políticas amplas e auditadas
    - Direito ao esquecimento na Gestão de Registros
  • Microcontent Architectures for DITA Deployments
    Microcontent Architectures for DITA Deployments
    Rob Hanna, Chief Information Architect Recorded: Oct 15 2019 61 mins
    Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, Chief Information Architect with Precision Content Authoring Services for this free one-hour webinar. This technical session explores the key semantic structures developed by Precision Content to create, manage, and publish with microcontent to both traditional and emerging channels for delivery.

    Participants will learn how to architect:

    • typed blocks from DITA sections
    • process- and principle-type structures, and
    • sub-structures for modeling specific intents.

    About Rob Hanna

    Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than a decade helping organizations move to component content management he realized that most organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to advanced information creation and management techniques, like structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
  • Back To Basics: Embedded Analytics 101
    Back To Basics: Embedded Analytics 101
    Roland Wammers, Sr. Solutions Consultant, TIBCO Software Recorded: Oct 15 2019 33 mins
    Interactive data visualisations and reports are common components of modern web applications. There are several approaches that developers use to visualise data in an applicaton’s user interface, ranging from hand-written JavaScript based on charting libraries like D3.js and Highcharts, to leveraging full-fledged BI & analytics platforms.
    Through a demo application built on React.js, this webinar will introduce each of these approaches, offer guidance on which to use based on requirements, and share best practices for embedded analytics.

    In this webinar, you will learn:
    -Why embedded analytics is so important today
    -Options to implement embedded analytics and levels of integration
    -Comparison of embedding options
    -What a model implementation looks like through a demo app built on React.jsR
  • The Inner Game of Prospecting:  How to Overcome Sales Call Reluctance
    The Inner Game of Prospecting: How to Overcome Sales Call Reluctance
    Connie Kadansky, The Sales Call Reluctance Expert Recorded: Oct 15 2019 48 mins
    We all know that you cannot sell to someone you cannot get in to see.
    Many sales trainers and managers give the glib advice of "just pick up the phone."
    Well, for many salespeople, that advice just doesn't cut it.
    Sales Call Reluctance is an emotional hesitation to initiate contact with potential buyers. It is fear, which is a mental response to a perceived threat. The good news is that it is a learned habit. You can unlearn it. Our habits are written in our bodies. Trying to overcome Call Reluctance mentally does not work in the long run. To become confident lead generators who are unstoppable, you need to involve your whole being, which includes your body posture, your emotions, and your language. When you are prospecting, your emotions are controlling the show.

    You will learn:

    1.The four different body postures that will positively influence your lead generation.
    2.The emotions and feelings that stop most salespeople from being their best and what to do about them. You will learn how to navigate through the emotions of prospecting.
    3.The internal language that can shift your focus and attention while prospecting and also on your sales calls.
  • How to align sales and marketing for the modern buyer
    How to align sales and marketing for the modern buyer
    Laura Kightlinger - Customer success director EMEA at Seismic Software Recorded: Oct 15 2019 61 mins
    The modern B2B buyer has great expectations and an unprecedented amount of options.

    They perform a majority of their research independently and if they do engage, they need value & insight delivered as quickly and seamlessly as possible.

    Anything less wastes their time, and time kills deals.

    How do sales and marketing teams come together to successfully address these challenges?

    Join this webinar, hosted by Seismic Software, to hear a panel of experts share their real-world experiences, including:

    1. Which industry trends are creating the modern B2B buyer.
    2. What the challenges are adapting to this change.
    3. How to equip your sales team for continued success.
    4. How to effectively measure the ROI from alignment.

    Speakers

    Laura Kightlinger is the director of customer success for EMEA at Seismic Software, where she is responsible for starting and scaling the customer success management team for the region, owning customer adoption and retention.

    Joel Harrison is the editor-in-chief of B2B Marketing, and one of its founders. Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine.

    Matthew Norton - Director, Sales Excellence at Canon Europe

    Adam Sharp - CEO and Co-founder of CleverTouch Marketing


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Seismic Software who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Effective Negotiation for High Stakes Deals
    Effective Negotiation for High Stakes Deals
    Paul Watts, The Consultative Selling Expert Recorded: Oct 10 2019 44 mins
    Top performing salespeople understand that the ability to negotiate is key to maximizing profit for their organizations. In this webinar we will cover how to effectively plan for and execute on strategic negotiations in high stakes deals.

    You will learn:

    1.The different types of negotiation
    2.How to identify which type of negotiation is suitable for different situations
    3.An in-depth planning process for important negotiations
    4.How to effectively handle negotiations to achieve Win-Win outcomes
  • AmerisourceBergen: Data Protection for HIPAA, CCPA, GDPR Privacy Compliance
    AmerisourceBergen: Data Protection for HIPAA, CCPA, GDPR Privacy Compliance
    Arvin Bansal, Senior Director Cyber Governance, AmerisourceBergen, Nathan Turajski, Sr. Director, Informatica Recorded: Oct 10 2019 32 mins
    The California Consumer Privacy Act (CCPA), GDPR and other mandates are a wake-up call to take a fresh look at data protection for personal information. As the scope of sensitive data and user rights requirements have evolved, this includes industries with significant experience managing legacy mandates such as PCI DSS or HIPAA.

    AmerisourceBergen is no stranger to industry mandates like HIPAA and HITECH, but is now preparing for a future where the number and impact of healthcare data breaches continues to increase, even as user transparency demands expanded controls. However, there is a silver lining as data privacy controls can also help accelerate digital transformation and enable safe value creation. In this webinar, you’ll learn how AmerisourceBergen approaches making information safe with world-class data masking techniques as a critical component of their privacy journey, and how Informatica is helping deliver data privacy governance solutions for the next-generation Data 3.0 evolution.
  • Data Privacy Laws: Compliance and Consent Management Tips for Marketers
    Data Privacy Laws: Compliance and Consent Management Tips for Marketers
    Sam Ngo and Connor Bouthot Recorded: Oct 10 2019 46 mins
    New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.

    What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.

    A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
  • How to gain buy-in and budget: Turning data into ROI
    How to gain buy-in and budget: Turning data into ROI
    Adam Leslie - European Leader Sales & Marketing Solutions Recorded: Oct 10 2019 60 mins
    Data is a vital asset for all companies – yet we are sitting on a huge mountain of it that we don’t use effectively.

    89% of B2B sales and marketing professionals believe data quality drives the right campaigns but only half are confident in the quality of their data.

    While many marketers know the pain of dirty data, they find it difficult to relay that to their stakeholders.

    So how can this webinar help you understand the impact data quality can have on your business?

    In this webinar, you'll learn:

    1. What does best practice in data management really look like? And how to make a case for it?
    2. Whats the true cost of poor data?
    3. Understanding marketing's role at the centre of data-savy organisations
    4. How promoting excellence in data quality can benefit your standing career as a marketer
    5. Why data quality matters to stakeholders across the business - and how to get them onside
    6. How do you create and maintain a culture of data quality in all teams and departments?


    Speakers

    Adam Leslie is an expert in data commercialization, taking concepts through internal signoff, development, and sales to become a major revenue line.

    Joel Harrison, editor-in-chief and founder at B2B Marketing. Joel is an evangelist for B2B and a regular speaker at conferences and at inhouse marketing team meetings.

    Payal Jain, marketing director at JCURV and Women in Data. In 2016 Payal was recognised as the most influential data professional in the DataIQ Top 100 Leaders.

    Ganesh Chelliah Perumal - Principal solutions engineer at Salesforce

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and D&B who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • How to crush your sales quota
    How to crush your sales quota
    Keith Rosen: CEO of Profit Builders Dec 5 2019 2:00 pm UTC 60 mins
    Reasons to Attend:

    Sales training doesn’t develop sales champions. Managers do. If you want to make your people more successful and have them live their fullest potential today, first make your managers and salespeople best in class coaches – the critical and missing skill of top sales leaders.

    Join Keith Rosen, global authority on sales and leadership and award-winning author of Coaching Salespeople into Sales Champions and Sales Leadership to discover how you can become a more effective leader by developing the habit of coaching to boost sales and productivity, develop sales champions, retain top talent and most important; builds trust.

    Key Takeaways

    During this interview, you will learn how to:

    • Ask more questions, give less advice, and build the trust and accountability to rely on people to do their job

    •Reduce your workload and save over 20 hours every week on unproductive, wasteful activities

    •Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos

    •Improve forecast accuracy, achieve business objectives, boost sales faster, as well as a winning and retaining more customers

    •Create buy-in around strategic change and improve daily performance metrics

    •Assess company readiness and ensure implementation of a successful, sustainable coaching initiative to create a healthy, happy workplace and extraordinary sales leaders

    •Turnaround underperforms fast, and identify the critical conversations managers engage in. (Leveraging CRM, account, pipeline, performance, deal reviews, etc.)
  • Sea of Options: Navigating the Martech Marketplace
    Sea of Options: Navigating the Martech Marketplace
    David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, Engagio Recorded: Oct 9 2019 48 mins
    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

    In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
  • Whole Nine Yards: Customer Experience From MQL to Upsell
    Whole Nine Yards: Customer Experience From MQL to Upsell
    Katie Nachtwey, BrightTALK | Carol Meyers | Lee Roquet, Yellowfin | Kim Hahn, Kustomer Recorded: Oct 9 2019 46 mins
    Customer experience is becoming a top priority for businesses and 2020 will be no different. Now more than ever, a good customer experience has the ability to affect success more than quality of product or service a company delivers. Research shows that 86 percent of buyers will pay more for a better experience, so how are you setting yourself apart from your competitors?

    Our panel of experts will dive into the importance of the entire customer journey, from collecting in-depth knowledge about your customers with key data to then personalizing their experience to ultimately entice loyalty.
  • If It Moves, It Will Move: Doubling Down on Rich Media Marketing
    If It Moves, It Will Move: Doubling Down on Rich Media Marketing
    Simon Gerzina, BrightTALK | Stephanie Stahl, Content Marketing Institute | John Williams, Verizon | Kevin Karnes, CleverTap Recorded: Oct 9 2019 52 mins
    Most businesses are producing brand content for marketing purposes, but web traffic is rapidly accelerating toward rich media dominance. Streaming content can improve engagement by 18x and more than double your won deal conversions.

    In 2020 content is no longer king, Rich engaging streaming content is king. Dive into streaming content to move customers or better yet, move them to action.
  • Maximizing Profits by Connecting CRM, ERP and Project Management Systems
    Maximizing Profits by Connecting CRM, ERP and Project Management Systems
    Jeffrey Gregorec Executive Vice President & General Manager at TimeLinx Software Oct 23 2019 4:00 pm UTC 45 mins
    Connecting the Dots Between CRM, ERP and Project and Service Management Systems to Maximize Profits, Increase Efficiencies and Offer the Best User Experience. Join us for on October 9th, 2019 to listen to industry expert Jeffrey Gregorec weigh in how project and service management companies are taking advantage of the explosive growth across their industries leveraging integrations across their CRM, ERP and PSM platforms.
  • Debunking the Demand Gen Silver Bullet
    Debunking the Demand Gen Silver Bullet
    Katie Lewis, BrightTALK | Emily Pachuta, Invesco | Matt Preschern, Forcepoint Recorded: Oct 9 2019 60 mins
    Every year B2B marketers are faced with the same conundrum - drive more (and better) leads at a low cost. The goal is clear but the path to get there is not.

    There is no one silver bullet for generating demand. In reality, a well-crafted demand gen strategy relies on a pool of carefully selected marketing channels, trustworthy data sources and constant optimization. In this panel discussion, we’ll discuss demand gen strategies for 2020, as well as predictions for the future of our industry.
  • Unified Endpoint Management & Security: A Force Multiplier for Small Businesses
    Unified Endpoint Management & Security: A Force Multiplier for Small Businesses
    Scott Scheferman, Cylance Director of Global Services; Masataka Hashiguchi, Interfocus Sales Engineer Recorded: Oct 8 2019 55 mins
    Join Interfocus and Cylance for this webinar outlining the workplace productivity gains that your business can realize through an integrated and unified platform delivering both IT asset management and endpoint security. Most IT teams today suffer from "alert fatigue" from the growing number of devices on their network, and spend on average 5-13 hours a week cleaning up compromised endpoints. Scott Scheferman from Cylance and Masataka Hashiguchi from Interfocus will demonstrate how automation and prevention is worth a pound of cure on your endpoints.
  • Getting Started: How to Setup Your "Data-as-a-Feature" Project
    Getting Started: How to Setup Your "Data-as-a-Feature" Project
    Shane Swiderek, Product Marketing Manager Sherman Wood, Sr. Director Solutions Consultants WW Recorded: Oct 8 2019 43 mins
    This workshop series features a brand-new demo application—created by the TIBCO Jaspersoft team and projekt202—that illustrates and teaches you how to create answer-generating applications of your own. Over the course of 5 webinars, we will introduce you to the what and the why of data as a feature applications and how you can build your own.

    Lesson 2: Agenda

    -Overview of the project
    -What were project goals?
    -Project lifecycle (based on our sprint)
    -Final demo app (what did we build)
    -Final reference architecture (how did we build it)
    -Define UX
    -Persona-based UX
    -Choose style guide
    -Set up app environment
    -Configuring app foundation with React.js
    -Helper
    -Setting up mock authentication (token-based)
    -UI Foundation (building UI with React.js)
    -Prepare data to support UX
    -Introduce dataset(s)
    -Data dictionary
    -Data architecture
    -Data integration / prep


    Data-as-a-Feature Tutorial Lessons:

    1) Build answer-generating apps that users love: Learn best practices for making data valuable to your application users
    2) Getting started: How to set up your data-as-a-feature project
    3) Project Overview
    4) Defining the user experience
    5) Setting up the application environment
    6) Preparing data
    7) Visualizing data: How to design reports and data visualizations your users love
    8) Your data in your app: Implementing interactive reports & data visualizations in a React app
    9) Managing the experience + ad hoc reporting: Handling security, multi-tenancy, and self-service reporting for your data-as-a-feature app
  • Motivating Millennials
    Motivating Millennials
    Nazma Qurban, Chief Revenue Officer, Cognism Nov 28 2019 2:00 pm UTC 60 mins
    In 2017, millennials comprised 35% of the UK workforce. By 2020, they are projected to represent an astounding 50% of the total global workforce.

    They bring wants and needs which differ greatly to previous generations, and hold more bargaining power than ever before in the labour marketplace.

    With that in mind, companies and business leaders need to be made aware of how to harness that power in their favour. Nazma Qurban, Chief Revenue Officer at Cognism, has built a high-performing sales team that is made up of 98% millennials.

    In this inspiring and insightful webinar, Nazma will demonstrate how to motivate millennials – by being a mentor, not a manager.

    Key Takeaways

    •Why understanding millennials is key to your business’s future success
    •Identifying misconceptions about this generation and demonstrating why they are incorrect
    •How millennials have been integral to Cognism’s growth and success
    •How to create an honest, transparent and inclusive working culture that millennials thrive in
  • Evan Kirstel's TECH Talks
    Evan Kirstel's TECH Talks
    Evan Kirstel & Tom Cross Recorded: Oct 4 2019 15 mins
    This is a weekly one-hour livecast with Evan Kirstel and Tom Cross discussing the highlights of the week titled: What’s REALLY UP and Down For the WEEK in TECH
    with Topics for Each Week
    - Customer Experience - Good, Bad, Ugly
    - Tech – Up’s and Down’s
    - Gadgets – Love/Hate
    - Ideas for Action
    - Random Weird Events
    - Coming Soon - Future Thoughts
  • 9 Modern Data Warehousing Architecture Patterns and Use Cases
    9 Modern Data Warehousing Architecture Patterns and Use Cases
    Dave Wells, Director, Eckerson Vamshi Sriperumbudur, Portfolio Marketing, Informatica Recorded: Oct 3 2019 43 mins
    For successful analytics & AI initiatives, your cloud data warehouses and cloud data lakes must work together in a cohesive data management architecture. There is no one-size-fits-all solution for data management architecture. Every data warehouse is unique; thus, every modernization plan is unique. There are, however, several architectural patterns for modernization that help to shift from data warehouse and data lake silos to cohesion and compatibility between data lakes and data warehouses.

    Use these patterns individually, in combination, or as mix-and-match for multiple warehouses to develop a modernization plan and drive your analytics and AI projects:
    • Data Warehousing Outside the Data Lake
    • Data Warehousing Inside the Data Lake
    • Data Warehousing in Front of the Data Lake
    • Data Warehousing Inside & Outside the Data Lake
  • Evan Kirstel's TECH Talks
    Evan Kirstel's TECH Talks
    Evan Kirstel & Tom Cross Oct 18 2019 4:00 pm UTC 60 mins
    This is a weekly one-hour livecast with Evan Kirstel and Tom Cross discussing the highlights of the week titled: What’s REALLY UP and Down For the WEEK in TECH
    with Topics for Each Week
    - Customer Experience - Good, Bad, Ugly
    - Tech – Up’s and Down’s
    - Gadgets – Love/Hate
    - Ideas for Action
    - Random Weird Events
    - Coming Soon - Future Thoughts
  • Inside Sales – Inhouse vs. Outsourced
    Inside Sales – Inhouse vs. Outsourced
    Owen Richards. Managing Director. Air Marketing Group Oct 22 2019 10:00 am UTC 60 mins
    Reasons to Attend:

    Outsourcing your sales, lead generation or telemarketing activity can be a fantastic way to grow revenue. But why wouldn’t you simply grow an in-house team?

    The reality is that both models can work well, but without the right systems and processes, both have many potential pitfalls.

    In this webinar, we explore the potential risks, upsides, and downsides of in-house vs. outsourced, as well as analysing the differences in investment levels, time and resource.

    You should attend this webinar if inside sales, telemarketing or lead generation is, or could be, part of your growth plans and if you’d like to learn more about which model is right for your business.

    Key Takeaways

    •The benefits if both outsourcing your sales and lead gen
    •How to choose the right outsourced sales partner – What to look for
    •The benefits of building your own inside sales team
    •How to setup and in-house Inside sales team successfully
    •The investment level required for both models
    •How to measure your investment and return
    •Running a combined in-house/outsourced model
  • Opportunity Spotting
    Opportunity Spotting
    Liz Miller - CMO Council, Nick Mason - Turtl, Faith Wheller - Cisco Oct 22 2019 3:00 pm UTC 75 mins
    Let's investigate Content ROI issues by asking one foundational question: Can content be better used as an opportunity spotter than opportunity indicator?
  • Back to Basics: Data Integration and Virtualization
    Back to Basics: Data Integration and Virtualization
    Guillaume Autier, Keith Costigan Oct 22 2019 5:00 pm UTC 17 mins
    Combining and preparing data is a prerequisite for any reporting and analytics project. There are two leading approaches for this process: Extract, transform, and load (ETL) and data virtualization. Use ETL when you want to physically move data from multiple data sources into a single data warehouse. Use data virtualization when you want data to remain in data sources and specify the rows or files to be used for analytics on-the-fly.
    Join us to learn the foundational concepts and considerations for these two approaches, and to identify the right path for your reporting or analytics project.

    In this webinar, you will learn:
    -The differences and use cases for traditional data integration vs data virtualization
    -How and why you would want to virtualize multiple data sources
    -How to make your data sources user-friendly to support self-service reporting
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trust Pilot Oct 22 2019 5:00 pm UTC 60 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:
    *How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    *Steps to guide your business decisions around what your customers say they want, not what you think they want

    *The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    *The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews

    Speakers:
    *Ramin Vatanparast, Chief Product Officer, TrustPilot

    More speakers coming soon!
  • Five Keys to Fixing Healthcare Provider Data Quality Once and for All
    Five Keys to Fixing Healthcare Provider Data Quality Once and for All
    Richard Cramer, Chief Healthcare Strategist, Informatica & Tony Sheaffer, Master Data Management Specialist, Informatica Oct 22 2019 5:00 pm UTC 30 mins
    Health plans have made big investments and great progress in improving operations, enhancing the member experience and becoming more data-driven. However, inaccurate and unreliable provider data continues to be a source of inefficiency, unnecessary rework, and a barrier to innovation.
  • Multi-Cloud Data Integration with Data Virtualization (APAC)
    Multi-Cloud Data Integration with Data Virtualization (APAC)
    Paul Moxon, VP Data Architecture and Chief Evangelist Oct 23 2019 1:30 am UTC 53 mins
    'By 2020, over 90% of Enterprises Will Use Multiple Cloud Services and Platforms' IDC FutureScape: Worldwide Cloud 2018 Predictions

    More and more organization are adopting multi-Cloud strategies to provide greater flexibility, cost savings, and performance optimization. Even when organizations commit to a single Cloud provider, they often have data and applications spread across different Cloud regions to support different business units or geographies. The result of this is a high distributed infrastructure that makes finding and accessing the data needed for reporting and analytics even more challenging.

    Data Virtualization provides a data discovery and access layer that allows data users across the organization access the data that they need for their work - irrespective of whether the data is in a data center or in the Cloud - any Cloud! The Denodo Platform Multi-Location Architecture provides quick and easy managed access to data while still providing local control to the 'data owners' and complying with local privacy and data protection regulations (think GDPR and CCPA!).

    In this webinar, you will learn about:
    - The challenges facing organizations as the adopt multi-Cloud data strategies
    - How the Denodo Platform provides a managed data access layer across the organization
    - The different multi-location architectures that can maximize local control over data while still making it readily available
    - How organizations have benefited from using the Denodo Platform as a multi-Cloud data access layer
  • How to Use Your Sales Funnel to Grow Your Business
    How to Use Your Sales Funnel to Grow Your Business
    Liz Heiman, Chief Strategy Officer Oct 23 2019 6:00 pm UTC 45 mins
    The funnel is a powerful sales tool. Once you understand what the stages of the funnel are and how the sales math works, the funnel will become the tool you use to manage your sales team as well as the corporate resources needed to support sales and delivery.

    The stages of the funnel
    The Sales Math
    Using the Funnel to Predict
    Using the Funnel to Manage Resources
  • Enterprise Data Governance -- Dream Work vs. Team Work
    Enterprise Data Governance -- Dream Work vs. Team Work
    Thomas Brence, Dir Product Marketing, Data Quality and Governance, & Patrick Dewald, Sr. Dir of Data Governance Strategy Oct 23 2019 6:00 pm UTC 39 mins
    For too long, Data Governance was seen as a hindrance to growth in organizations. Often stuck with the same perception as Legal or Regulatory, the Data Governance team was seen as red-tape. In order to overcome this perception, effective data governance leaders have turned to Collaboration instead of Control. By working with each team across the organization, effective data governance leaders can overcome the stigma and ensure that enterprise-wide programs can be built and goals can be met.
  • How to generate B2B leads with international digital marketing
    How to generate B2B leads with international digital marketing
    Xabier Izaguirre, Head of Planning, Oban International Oct 24 2019 10:00 am UTC 45 mins
    Reasons to Attend:

    Oban has helped several clients across various sectors and has learned a few tips and tricks to influence the whole lead generation process: from setting out a strategy based on audience insight to write content and promote it online.

    This is an opportunity to gain some basic insight into how marketing departments can increase the rate and efficiency in generating leads for sales departments.

    Key Takeaways

    •Ways to understand your audience better and prioritise countries
    •Techniques to generate content ideas to attract more prospects to your site
    •Whether capturing date is always better
    •Best practice in data capture
    •How to use paid media to drive users to your site
  • Doing more with less: how to scale your events sustainably
    Doing more with less: how to scale your events sustainably
    Michael Newton - Team lead, account management, Cvent Oct 24 2019 2:00 pm UTC 60 mins
    Running one successful marketing event is an accomplishment, but how do you continue to grow it year on year without compromising on results?

    More importantly, with growing concern over the damage organisations are having on the environment, how do you achieve growth in a sustainable way that limits the harm our events have on the planet?

    Growing your events is just as crucial to success as the environment is and going 'greener' can help you do just that without heavily impacting costs. It can be a challenge, but definitely one worth taking on.

    Join this webinar to learn how you can:

    1. Build a scalable events process
    2. Use the best technologies to find efficiencies
    3. Reduce your environmental impact whilst minimising costs
    4. Develop a process to maximise repeat-ability


    Presenters:

    Michael Newton - Team lead, account management

    Michael joined Cvent in May 2013 bringing with him 8+ year of corporate experience, coming on board from being a part of the team that launched YELP UK in 2012 and with previous experience working with Virgin, General Motors and The Independent Newspaper. As one of the founding team members of the London office, he is currently the Team Lead on the Account Manager for the international markets. Michael is passionate about technology innovation, and how this can aid in making the event industry more sustainable from an environmental perspective, but also enabling organisers to sustainably scale events.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Cvent who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Power of Product Data Series: Stop Hiding Product in Your Taxonomies
    Power of Product Data Series: Stop Hiding Product in Your Taxonomies
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Oct 24 2019 5:00 pm UTC 15 mins
    Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk drawers” that hide product from customers. In this talk, EIS discusses why “junk drawers” can be a problem in taxonomy and shows how to avoid (or at least manage) them for improved customer engagement.
  • Heute die Datenplattform für morgen bauen!
    Heute die Datenplattform für morgen bauen!
    Barbara Hofmann & Kolja Rödel - Woodmark Consulting, Carsten Weidmann - Exasol Oct 25 2019 8:00 am UTC 60 mins
    Im Zuge des Digitalisierungstrends haben sich neue Gruppen von Datenkonsumenten und Datennutzern herausgebildet. Neben den Business Anwendern finden sich mittlerweile auch Data Driven Developer und Data Scientists, welche Anforderungen an moderne analytische Architekturen stellen.

    Zu den klassischen Data Warehouse Architekturen haben sich in den letzten Jahren Data Lakes gesellt, welche die Lücke zu polystrukturierten Daten geschlossen haben. Es ergibt sich eine hybride Landschaft, die einen ganzheitlichen Ansatz erfordert, um effektiv Mehrwert zu schaffen.

    Zum Thema Integration neuer Datenquellen in eine moderne hybride Analytics- Architektur zeigen wir anhand eines Use Cases zu Twitter Daten die Verknüpfung der heterogenen Technologien Rest-API, Kafka, Spark, HDFS, Hive, Exasol aus dem BI- und Big Data Einsatzfeld auf.
  • Understanding how new sales trends are changing the way we work
    Understanding how new sales trends are changing the way we work
    Kerry Nutley. Strategy Director – HCM Oracle Nov 5 2019 11:00 am UTC 60 mins
    Reasons to Attend:

    Organisations of all sizes are often clear about why customers should buy from them. However, understanding how this translates into the 'how and the what' of the front office in terms of sales and marketing can be hard to articulate. With new sales trends and online sales blurring what is sales and what is marketing, organisations and sales leaders need to be clear on organisations boundaries and who does what.

    Can you say with confidence your front office operating model is aligned to maximise the changes in a digital and dynamic selling environment?

    A clearly aligned operating model can help maximise return and sales effectiveness by focusing you on the interactions and customers that count. This session will walk through the layers of a front office operating model to challenge your thought process, asking ... is your front office operating model fully aligned for today’s market and up and coming sales trends?


    Key Takeaways

    Key trends in sales in B2B
    What this means for your sales and marketing organisation and supporting operating model
    How key trends are changing the seller landscape in terms of what sellers do
  • How SDRs Can Set 40% More Appointments: Work Leads Faster & Book More Meetings
    How SDRs Can Set 40% More Appointments: Work Leads Faster & Book More Meetings
    Scott Amerson, VP of Sales & Darryl Praill, CMO - VanillaSoft Nov 5 2019 2:00 pm UTC 60 mins
    Reasons to Attend:

    57% of B2B companies identify 'converting qualified leads into paying customers' as a top priority. Yet, lead qualification is a stumbling block in many organizations.

    67% of lost sales are the direct result of sales reps not properly qualifying their potential customers before taking them through the sales cycle.

    To be effective, sales reps must learn the subtle art of working leads faster and booking more meetings. For inbound opportunities, the sales rep must act as the guardian at the gate....

    On November 5th join Scott Amerson, VP of Sales for VanillaSoft, as he shares his top lead qualification practices.

    Key Takeaways

    Register now and learn:
    -How to rapidly disqualify leads.
    -Tips for getting to the right contact faster.
    -Where to focus your time for maximum results.
  • DETERMINING THE TRUE COSTS OF UNDER-QUALIFIED LEADS
    DETERMINING THE TRUE COSTS OF UNDER-QUALIFIED LEADS
    Sam Momani, CEO of Global Technology Sales Solutions Mar 3 2020 7:00 pm UTC 60 mins
    Working with leaders we found that the costs associated with the engagement of marketing generated leads far exceeded the costs associated with producing the lead. While leads remain the lifeline of sales organizations, the cost of engaging underqualified leads would cause most to reconsider what gets communicated to sales.

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the true costs of underqualified leads.
  • Product Data - the Great Enabler for IoT, Marketplaces, and more
    Product Data - the Great Enabler for IoT, Marketplaces, and more
    David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, Honeywell Nov 6 2019 6:00 pm UTC 59 mins
    In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
    Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

    In this session our leadership panel discuss:
    •    What is enriched product data
    •    Enhancing your brand position and value to customers
    •    How enriched product data enables innovation
    •    Preparedness for interoperability

    This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
  • Why membership is the new revenue generating community
    Why membership is the new revenue generating community
    Gordon Glenister, FISM Nov 12 2019 11:00 am UTC 60 mins
    Reasons to Attend:
    If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business


    Key Takeaways

    •Are you membership ready – the different types to consider
    •How to create a membership programme
    •Understanding the importance of member engagement
    •Why they join, why they leave
  • Digital Revolution – New Era of Intelligent Systems
    Digital Revolution – New Era of Intelligent Systems
    Leena Walavalkar, Chief Innovation Evangelist, TCS Nov 14 2019 1:00 pm UTC 29 mins
    Intelligent systems offer emerging market opportunities with enormous potential. The SHINESeniors project represents the power of a design-led approach to value creation to deliver hyperpersonalization through
    •Intelligent systems evolution
    •Design in agile business
    •Adapting business, leadership and strategy to embrace technological change
  • Powering an Intelligent and Agile Supply Chain
    Powering an Intelligent and Agile Supply Chain
    Manish Savla, Client Partner, TCS Nov 14 2019 3:30 pm UTC 29 mins
    Today’s Business 4.0 era demands enterprises deliver on agility. With customized products, complex buyer demands & legacy operation constraints, supply chain challenges are on the rise. Find out how a leading chemical enterprise is harnessing abundance & leveraging ecosystem to deliver winning business outcomes.
  • Power of Product Data Series: The Power and Peril of Global Attributes
    Power of Product Data Series: The Power and Peril of Global Attributes
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Nov 14 2019 6:00 pm UTC 15 mins
    Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.
  • What’s missing in your sales and marketing mix?
    What’s missing in your sales and marketing mix?
    Simon Murthwaite / Sales Director/ Air Marketing Group Nov 19 2019 11:00 am UTC 60 mins
    Reasons to Attend:

    A multi-touch, multi-channel sales and marketing process will always prove the most successful. Yes, that means cold calling and social both and can work seamlessly. But how do they integrate and how do you ensure success?

    This webinar will be focused on the full spectrum of sales and marketing mix available. Taking you right through the customer journey and how to ensure prospects remain engaged.

    Should you be doing a bit of everything? Or are you better doing a small amount really well? And if you’re only going to embark on an ambitious sales and marketing plan, what are the options that give you the biggest return?

    But what happens when the prospect disappears of the face of the earth? Or if an MQL doesn’t qualify to an SQL? Or even once a prospect becomes a customer. How do you build a process that maximizes your revenue opportunities across the customer or buyer journey?

    Well, that’s what we’ll explore.

    Key Takeaways

    •Which channels are you forgetting?
    •Which channels do you need to explore further?
    •Where are your customers?
    •How are you ensuring every engagement has the maximum opportunity to produce the most value?
    •Where’s the hole in your marketing and sales process?
    •How to successfully integrate sales and marketing processes, to deliver revenue
  • Instaclustr's Open Source Tools For Cassandra - LDAP/Kerberos, Prometheus Export
    Instaclustr's Open Source Tools For Cassandra - LDAP/Kerberos, Prometheus Export
    Adam Zegelin, Co-Founder of Instaclustr Nov 19 2019 6:00 pm UTC 60 mins
    This session walks devs through Instaclustr's Cassandra tools and how they add key functionality and ease-of-use to their deployments.
    -An LDAP authenticator plug-in for Cassandran. The open source LDAP authenticator plug-in works closely with the existing CassandraAuthorizer implementation. The plug-in enables developers to quickly reap the benefits of secure LDAP authentication without the need to write their own solutions, and to transition to using the authenticator with zero downtime.
    -A Kerberos authenticator plug-in for CassandranThe open source Kerberos authenticator plug-in enables Cassandra users to leverage Kerberos’ industry-leading secure authentication and true single sign-on capabilities. The open source project also includes a Kerberos authenticator plugin for the Cassandra Java driver.
    - Cassandra Prometheus Exporter. The cassandra-exporter is a high-performance metrics collection agent that allows for easy integration with the Prometheus monitoring solution. It has been designed to collect detailed metrics on production-sized clusters with complex schemata with minimal performance impact while at the same time following Prometheus's best practices for exporting metrics. - Additional utilities and debugging toolsnIncluding a utility to assist with backup and restore to various cloud providers, and tools to provide debug-level information about SSTables. - A Cassandra operator for running and operating Cassandra within KubernetesnThe open source Cassandra operator functions as a Cassandra-as-a-Service on Kubernetes, fully handling deployment and operations duties so that developers don’t have to. It also offers a consistent environment and set of operations founded on best practices, which is reproducible across production clusters and development, staging, and QA environments. The audience for this presentation will learn the specifics of how to implement – and get the most out of – these open source solutions.
  • How to Handle Sales Objections
    How to Handle Sales Objections
    Chris Murray, founder of the Varda Kreuz Training Group Nov 21 2019 11:00 am UTC 60 mins
    Reasons to Attend:

    Some sales philosophies will tell you that - if you follow a simple formula – customers will never interrupt your presentation with an objection.

    But that’s just nonsense.

    And - contrary to popular belief - prospects aren’t sitting in darkened rooms trying to invent new fiendish ways to stop you from selling your stuff.
    If people regularly tell you;

    • that you’re too expensive - or
    • that they’re already happy with their current supplier – or
    • they’ve had problems with your company in the past - or
    • your lead time is too long

    Then you need to jump on to this webinar so that I can share with you how to overcome every single objection that you’ll ever hear.

    Key Takeaways

    Everyone who attends will walk away with this tool box of sales gold;

    • How to overcome every genuine sales objection – including those based on price
    • The names of the four headline objection types and the silver bullet that takes each one of them down
    • The three reasons that salespeople fail to overcome the most difficult customer objections – and what to do about them
  • The Science of B2B Sales
    The Science of B2B Sales
    James Isilay, CEO & Founder, Cognism Nov 28 2019 11:00 am UTC 60 mins
    Reasons to Attend:

    Imagine if you knew the formula for outbound success.

    Attend the Revenue AI: The Science of B2B Sales with James Isilay CEO of Cognism and you will! Learn how you can use a simple formula to improve your outbound B2B marketing and sale.

    Key Takeaways

    •Areas of AI in Sales & Marketing
    •Impact of AI in Sales & Marketing
    •Benchmark with conversion rates