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Marketing

  • What does it mean to be Consumer Fit?
    What does it mean to be Consumer Fit?
    Kris Russell, Director of Insights and Analytics, Walmart, Allison Spray, Director of Data and Analytics, Hill+Knowlton Strat Live 52 mins
    In today’s digital world, only the Consumer Fit survive. Join experts from Walmart, global agency H+K and Brandwatch as we explore what it means to be Consumer Fit and how to bring the emerging best practices of digital consumer intelligence to life.

    Hear from Brandwatch Chief Product Officer Bex Carson as she outlines the key challenges of the modern market research industry, and the products her team are building to solve these problems.

    Take away new ideas from a live panel session with two of the world’s most data-driven brands and agencies who are trailblazing the path for innovation in consumer insights.
  • Think CX Series: Using Data to Create Great Customer Experiences
    Think CX Series: Using Data to Create Great Customer Experiences
    Veronika Sonsev, CommerceNext; Ben Labay, CXL Agency; Kash Bennett, Evolv Technologies Recorded: Nov 20 2020 58 mins
    57% of customers say they’ve stopped buying from a company due to a bad customer experience. Failing to leverage the right data is partially to blame. What’s the best way to use data to create stellar customer experiences?

    Watch this discussion to learn:

    * How to break down data silos and increase collaboration, especially as more teams work remotely
    * What data sources to combine to gain new insights
    * How to improve the visibility of disparate data and make data more actionable
  • HCL Commerce Fall 2020 Release - Sneak Peek
    HCL Commerce Fall 2020 Release - Sneak Peek
    Gary Schoch, GM, Brian Gillespie, Head of Product Management, Martin Tavener, CTO EMEA, Tony Stankoski, HCL Discover SME Recorded: Nov 20 2020 27 mins
    Join us as we share what's coming in our Fall 2020 release in December. New Google capabilities, Unica Discover integration, embedded CMS and DAM capabilities and much more. Don't miss this opportunity to hear from our leaders and get excited about the new capabilities!
  • Banques et Assurances : optez pour des données fiables, précises et cohérentes !
    Banques et Assurances : optez pour des données fiables, précises et cohérentes !
    Charles Trawinski Consultant Expert, Florence Rabuel VP Sales Sud Europe, Eric Hubert Consultant Solution, Paul Archambault Recorded: Nov 20 2020 62 mins
    Aujourd’hui, les Banques et Assurances doivent faire face aux nouveaux défis technologiques et aux enjeux de la digitalisation.

    Elles évoluent dans des environnements contraints et très réglementés, où chaque action est soumise à une multitude de consignes et de contrôles de conformité.
    Face à un environnement de plus en plus compétitif, la rétention client change la donne pour les services financiers .

    Aussi avoir des données fiables, précises, cohérentes et contextuelles devient un impératif business et Precisely, leader de la Data Integrity vous aide à l’accomplir.


    Points clés du webinar :

    - Amélioration de l’expérience client: la personnalisation de l’offre est aujourd’hui un élément décisionnel capital pour le client.
    - Criminalité financière et conformité : découvrez comment surmonter les difficultés liées aux données et renforcer vos opérations de lutte contre la fraude.
    - Geo-enrichissement des données commerciales avec Precisely ID : un fichier d'adresses avec des informations "géo-enrichies" fournit un contexte et une valeur permettant de prendre de meilleures décisions.
  • La qualité des données à l'ère du Big Data
    La qualité des données à l'ère du Big Data
    Eric Hubert, Célia Lacroix Recorded: Nov 20 2020 58 mins
    Face à l’essor du Big Data et à la multiplication des sources de données, les entreprises ont de plus en plus de données à leur disposition.
    Malheureusement, 40% des données d’entreprises sont toujours inexactes, incomplètes ou indisponibles.

    Parce que l’impact d’une donnée mal qualifiée sur la non-performance est majeur, la gestion de sa qualité doit donc être perçue comme un réel levier de performance.
    Une meilleure vue unique client est un facteur de succès pour accélérer l'innovation des entreprises grâce à des données fiables, tout en obligeant à respecter les exigences réglementaires pour réduire le risque opérationnel et accroître l'efficacité.


    Points clés de notre webinar:
    -Comment répondre aux besoins court terme d’amélioration d’accès, d’intégration et de gestion de la qualité des données
    -Une réelle gouvernance des données avec la mise en œuvre d’une gestion agile des données de référence par domaine métier.
    -Comment obtenir une réelle vue unique client
  • Integrating Data Privacy and Brand Protection into your Cybersecurity
    Integrating Data Privacy and Brand Protection into your Cybersecurity
    Alex Nette, President, Hive Systems Recorded: Nov 19 2020 29 mins
    Cybersecurity is about how we protect our information, but do we ever stop to ask ourselves what we’re protecting and why? Your company likely collects customer, employee and proprietary information, so the responsibility to protect the data and respond in the event of a cybercrime is yours. This isn’t a big company problem.

    Data privacy issues and data breaches happen to small and mid-sized businesses all the time and can put your company’s reputation and ability to do business at risk.

    This 30-minute live discussion led by Alex Nette, one of the leading cybersecurity experts for small-medium businesses, takes you through a critical examination of your business practices with respect to data privacy and brand protection.
    - Do you really need to be collecting all this information?
    - Do you understand your risk points?
    - Are you in compliance with privacy laws (GDPR, CCPA) and cybersecurity best practices?
    - What if something goes wrong?

    Alex wants every business to benefit from the same strategy and tactics that large enterprises employ. In this webinar, he draws on years of experience in protecting critical data to share a perspective on how to look at your data practices and where to start.


    Bio
    Alex Nette
    Alex started Hive Systems as he felt that every company deserves big business cybersecurity, even when they have small or medium business budgets. He brings executive level expertise in the establishment and continuous improvement of cybersecurity programs and applies his work from various cybersecurity disciplines in a holistic approach that prioritizes organization’s operations. Alex has provided cybersecurity consulting to the public sector for federal, state, and local agencies, and in the private sector for a wide variety of industry segments.
  • Why Genre Matters for Mobile Game Monetization
    Why Genre Matters for Mobile Game Monetization
    VentureBeat x Facebook Recorded: Nov 19 2020 60 mins
    Learn top rewarded video integrations by game type!

    Research has shown that the ad-supported model of in-game advertising is a major win for
    publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
    gaming revenue ($82.6B) – and that number is expected to triple by 2024.

    But no matter your game genre, if your goal is to maximize the revenue impact of ad
    monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
    latest best practices and research on what works best for your genre.

    In this VB Live event, experts will share stats and user sentiment from research and analyst
    reports covering everything from the best ad formats for every game type — from casual and
    hypercasual, to strategy, action, and RPG, social casino games and more.

    You’ll get an in-depth look at the best rewarded video entry points for your game type, including
    what works best for each genre, common placements, design innovations and value exchange.
    And you’ll learn about how to test ads in your game, no matter what genre it is.

    In this webinar you’ll learn:
    - Insights into in-app ad success by genre
    - The best rewarded video entry points for each game genre
    - How to leverage common A/B testing methods
    - How to make sure ad integrations complement in-app purchases
    - How leading publishers test and prove the revenue potential of ads

    Speakers:
    - Kiel LeBaron, Senior Director, Ad Monetization, Jam City
    - Hahn Kim, Strategic Partner Manager, Facebook Audience Network
    - Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)
  • Monitoring Virtual Servers
    Monitoring Virtual Servers
    Jason Alberino, Mark Singh Recorded: Nov 19 2020 36 mins
    Managing a virtual environment can add a new element of complexity on top of the existing complexity inherent to the incumbent physical environment. Dynamic virtualized systems typically don’t support the standard SNMP mode of data collection. Even if they do, they provide limited or inaccurate information. As a result, different virtualization management software is required for you to have the visibility you need to intelligently and efficiently manage your virtual servers.

    With WhatsUp Gold’s virtualization management you can discover, monitor, and report on both Hyper-V and VMware environments. Register for our upcoming webinar to learn how WhatsUp Gold Virtualization Monitoring can help you:

    Get instant visibility
    See everything in context
    Alert on your virtual infrastructure
    Create custom dashboards
    Generate detailed reports

    Register today to reserve your seat.
  • From the ground up: Building your ideal game studio infrastructure
    From the ground up: Building your ideal game studio infrastructure
    VentureBeat x Akamai Recorded: Nov 19 2020 60 mins
    So you’re starting your own game studio. This is an incredible opportunity! You and your team get to start fresh, with no technical debt, and build the infrastructure of your dreams.

    But what does that look like? Where have other new studios found success and failure? And how can you best build a platform on which to launch your new game? Join our panel of technical and operational experts for help on how to start strong, and prepare to scale. Plus hear from developers at other independent studios about how they started small and achieved big success.

    You will learn about:
    - Tips for starting your own game studio
    - The landmines you should watch out for
    - The best way to approach technical decisions as you grow

    Speakers:
    - Glen Schofield, Chief Executive Officer, Striking Distance Studios
    - Emily Greer, Co-founder & CEO, Double Loop Games
    - James Dobrowski, Managing Director, Sharkmob London
    - Jonathan Singer, Senior Manager – Global Games Industry, Akamai
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Curate Your Components: The Personalization Paradox #4
    Curate Your Components: The Personalization Paradox #4
    Val Swisher Recorded: Nov 19 2020 60 mins
    Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

    Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

    In this webinar, you will learn:

    Why componentized content is a requirement for personalization
    The 3 biggest pitfalls of componentized content (and how to avoid them)
    What an enterprise component eco system really looks like
  • Think Big, Start Small, Scale Fast: The Journey to Digital Disruption
    Think Big, Start Small, Scale Fast: The Journey to Digital Disruption
    Susan Laine, VP of Strategic Technologies and Global Data Intelligence Advocate, ASG Technologies Recorded: Nov 19 2020 36 mins
    Don’t miss this replay of the EVOLVE20 Data Intelligence Keynote!

    Data-driven disruption is radically reshaping today’s markets and creating new ones. While many paths may help organizations reach digital maturity, the starting point is always the same – understanding your data environment.

    Sue Laine will share ASG’s approach to data maturity and how ASG customers using this approach can swiftly address new challenges and opportunities including retirement of the LIBOR exchange rates, emerging privacy regulations and advancing AI initiatives.

    As ASG’s Data Intelligence Customer Advocate, Sue speaks regularly with CDOs at the world’s most innovative companies. Her industry knowledge and insights are always entertaining and enlightening.
  • Effectively Selling to the C-Suite
    Effectively Selling to the C-Suite
    Steve Bistritz, The Selling to Senior Executives Expert Recorded: Nov 19 2020 47 mins
    The first edition of Selling to the C-Suite was an instant classic. Based on 10 years of empirical research with more than 500 global CXO-level executives who were asked about their relationships with professional salespeople, it revealed why some salespeople gain trusted advisor status while others get the ejector seat. The first edition became a sales best-seller and has already had a major impact on the sales profession.

    Now fully revised and updated, the second edition of the book explains how the impact of online tools and social media are revolutionizing the way executives buy, and how you can successfully sell to them

    This webinar will also explore what else senior executives told us about their relationships with professional salespeople, including how salespeople should align with the relevant executive to win those critical key deals.

    Many of the concepts and models in the book have already been field-tested with a sales training workshop that was developed several years in advance of the book. In fact, many of the graphics within the book were extracted from that workshop.

    You will learn how to:

    1.Identify and align with the relevant executive for your sales opportunity
    2.Optimize your connections to executives, using simple LinkedIn techniques
    3.Expand relationships without jeopardizing relationships with irrelevant executives
    4.Establish credibility with executives, so as to get continued access to them
  • How to Run an Effective Insights Team in Turbulent Times
    How to Run an Effective Insights Team in Turbulent Times
    Cinny Little, Principal Analyst, Forrester, Adam Mills, Brand Planning & Strategy Insight Manager, BT, Karen Vega-Porcelli, S Recorded: Nov 19 2020 55 mins
    Expert tips from Forrester, BT, and ViacomCBS on running a busy insights team and maximizing the benefits across the organization during the pandemic.

    Hear from Cinny Little (Principal Analyst at Forrester) about the importance of robust consumer intelligence for navigating business change in turbulent times and for effective crisis management.

    Insights leaders Adam Mills, Brand Planning & Strategy Insight Manager at BT, and Karen Vega-Porcelli, Senior Director, Creative Strategy & Cultural Intelligence at ViacomCBS, will also share examples of how they’ve delivered real-time, actionable insights within their organizations to help fuel effective and timely decisions.

    In this webinar you’ll learn from real experiences – experts’ dos and don’ts – to help you better leverage your people and tech.
  • Run Business Rules Where Decisions Are Made with Corticon.js
    Run Business Rules Where Decisions Are Made with Corticon.js
    Thierry Ciot and James Goodfellow Recorded: Nov 19 2020 48 mins
    In today’s hyper-competitive business climate, internal business policies and external industry and government regulations play a huge role in a company’s ability to manage its three biggest goals: minimizing costs, maximizing revenue and reducing risk. For many organizations, the business rules that they implement, manage and monitor can mean the difference between success or failure in the market. In many ways, businesses are modernizing to new, elastic architectures for deploying their critical applications, both back office and customer facing, in an effort to achieve these goals. Cloud and web-based technologies almost exclusively written in JavaScript are replacing many of the legacy, on-premises applications that businesses use to conduct all aspects of their day-to-day operations.

    Easy to use, powerful and accurate, Corticon.js from Progress extends the gold standard in rules automation to the bleeding edge of innovation. JavaScript is the go-to language for web, mobile and IoT developers. By pushing rules to this same architecture, better decisions can be made earlier in the process without the lag of server-side processing.

    Watch this webinar for a full demonstration of rule deployment across the applications where enterprise decisions are made!
  • Keeping your UI Automation Efforts Scalable, Valuable, and Under Control
    Keeping your UI Automation Efforts Scalable, Valuable, and Under Control
    Mike Fey, Solution Architect at Eggplant Recorded: Nov 19 2020 43 mins
    Serious Automated UI testing efforts require both Model-based and Traditional methods for any modern QA organization. However, as UI testing deliverables become more critical in order to keep up with CI/CD release cycles they often become difficult to maintain and show poor ROI. During this session, Mike will examine the inverse relationship between complexity and achieving ROI, and how overly complex frameworks will not scale over time and can be self-defeating. It’s critical to keep a large implementation under control, making sure the process will scale and show value as soon as possible to the people that matter.

    > Learn how to take control of your UI testing efforts, even in a world where release cycles are unwieldy and difficult to maintain
    > Explore the strategies and pitfalls of UI Automation efforts
    > Discover how to make your system attractive to internal users, keep your code elegant, define acceptance (and stick to it!), and have the right hardware in place.
  • 5 important elements of dashboard design
    5 important elements of dashboard design
    Jason Harmer, Performance Analysis Consultant, Telus Recorded: Nov 19 2020 57 mins
    As one of the last steps of the analytical process, it's crucial to craft an effective story with your data. If you don't follow good dashboard design practices, our stakeholders' decision making process is either slowed or worse, incorrect.

    As modern business intelligence platforms continue to evolve, it imperative to spend time not only learning about the tool but how to make impactful dashboards that people will actually use.

    Watch this webinar and learn about:

    - What bad data visualizations look like, and how to avoid them.
    - Historical dashboard design rules
    - Elements of good dashboard design
  • Virtual Solution Presentation Strategies for Professional Services
    Virtual Solution Presentation Strategies for Professional Services
    Amy Franko, The Strategic Sales Expert Recorded: Nov 19 2020 61 mins
    How you present your firm’s solutions to your prospect or client is one your best opportunities to differentiate your firm.

    You’ve done the hard work of designing a proposal to deliver on the outcomes they’re looking to accomplish. Don’t leave your proposal presentation to chance, especially with the additional complexity of virtual selling environments.

    In this talk, Amy Franko offers presentation strategies to help you master virtual sales environments. They can be used in a variety of situations, ranging from the informal sales conversation to the formal RFP pursuit. These are the same strategies she uses to win new business and grow long-term clients.

    You will learn:

    1. How to ensure you have the right decision makers “in the virtual room”
    2. Practical strategies to create standout presentations, specific to virtual environments
    3. Creating momentum after the presentation to accelerate the closing process
  • How Covid Has Changed the Channels of Engagement
    How Covid Has Changed the Channels of Engagement
    Sally Lopez- CMO Council, Matt Tredinnick- Precisely, Frank Sottosanti- Transamerica, Mario Vera- Nestlé Recorded: Nov 19 2020 61 mins
    Brought to you by CMO Council and Precisely.
  • What Good Will Come From 2020? Wake Up & Get Online!
    What Good Will Come From 2020? Wake Up & Get Online!
    Chad Burmeister, the AI for Sales Expert and Steve Brown Recorded: Nov 19 2020 35 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Steve Brown about the imperative of what it means to take your business online in 2020 and beyond.

    You will learn:
    1. The change experienced in 2020 was the compelling event to move online
    2. What is a “Zoom first strategy”
    3. Transformation – what changes after 2020, forever?
  • Best in Class Contact Centres: A Use Case in Innovation
    Best in Class Contact Centres: A Use Case in Innovation
    Steffen Selbmann, Principal CX Consultant, Verizon Recorded: Nov 19 2020 46 mins
    Improving the customer experience – innovation and automation for the digital savvy enterprise.

    Customer experience is a top five priority for CIOs around the world: the pandemic has only increased the importance of digital communications, enabling effective and efficient interaction with customers whilst reducing reliance on overburdened agents.

    Verizon employs over 130,000 people around the world and around 30,000 contact centre agents. Within the United States, it has recently introduced Google Contact Center AI into centres which serve 94 million subscribers and provides advanced natural language processing techniques to deliver a faster, more accurate interaction. During this session, Steffen Selbmann, a contact center specialist based here in Europe, discusses our use case: why Verizon decided to make this investment and the benefits it promises to deliver.
  • ABM Master Class: Scaling, Part I
    ABM Master Class: Scaling, Part I
    Tenessa Lochner, Director of ABM Strategy and Execution, Demandbase Recorded: Nov 19 2020 50 mins
    In this two-part webinar series, we will dive into what it means to scale ABM based on your organization’s maturity. ABM is more critical now than ever, BUT there is still a place for some traditional Demand Generation (there we said it!)

    In part 1, we will define what “scaling ABM” even means. (Hint: it’s different for every company). We’ll also walk through what it is to do ABM with Demand Generation elements by showing real-life stories of companies who are doing it with success.

    Watch this webinar and learn how to:

    -Define what ABM at scale looks like for your company.
    -Harness the power of both Demand Generation and ABM.
    -Deliver results with ABM no matter where you are on your scaling journey.
  • Connected Banking: secure and intuitive customer interfaces
    Connected Banking: secure and intuitive customer interfaces
    Veronica Alava, Raphaël Feillet (equensWorldline), Christopher Schmitz-EMEIA FinTech Leader (EY) Recorded: Nov 19 2020 67 mins
    Today's customers are banking on the go. We have entered an era in which trust is not the primary factor anymore in choosing a bank, it is implied and expected. Thus, the new deciding factor is customer experience.

    COVID-19 is accelerating the adoption of digital services, making almost all bank-customer interactions remote. That’s why customer experience needs to be taken to the next level: multichannel, convenient and engaging customer journeys are already a must.
    On top of these trends, banks are now investing in seamless omnichannel experiences based on personal needs, integrated banking services, and proximity through remote advice.

    What we also know, is that bank customers are happy to have a conversation from the comfort of their own homes if services are convenient and relevant. However, still the amount of consumers who receive remote advice and satisfying digital personalized services can be improved with the right digital tools.

    So how can banks deliver the required experience within digital journeys when addressing their core customer needs in the midst of COVID 19?

    Come join us to learn how banks can ensure a seamless customer experience that is simple, fast and intuitive. We will analyze together three digital customer journeys: Instant loans, Personalized payment services and complex financial advice.

    Agenda:
    • From Online Banking to Connected Banking
    • How to adapt the customer interface within three customer journeys
    • Key customer services : instant loans, payment services and complex financial advice
    • Future ready digital banks (demonstration)
  • BrightTALK Local Singapore: Driving Conversions with Digital Content
    BrightTALK Local Singapore: Driving Conversions with Digital Content
    Eying Wee (Rubrik), Adeline Goh (Gigamon), Joseph McCarthy (BrightTALK) Recorded: Nov 19 2020 45 mins
    If you create great content and nobody sees it, what’s the point? Join Singapore’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    - Standing out from the digital noise during the pandemic with engaging, valuable content
    - Aligning content with demand generation strategy
    - Understanding campaign goals and personas to create relevant content
    - Designing virtual events to succeed when your audience has Zoom fatigue
  • Live Nation, PGi, and TechTalk Summits Presents: The Future of Events
    Live Nation, PGi, and TechTalk Summits Presents: The Future of Events
    Barbara Bouman, Vice President of Special Events, Live Nation Special Events and Mark Roberts, Chief Marketing Officer, PGi Recorded: Nov 19 2020 48 mins
    Organizations have had to rethink their strategy for in-person events in light of the COVID-19 pandemic. What’s clear is that events aren’t going away; they’re just going to look different in the months and years ahead.

    Research conducted by The Harris Poll revealed more than half (54%) of employed Americans working from home due to COVID-19 would not be comfortable attending large, in-person work-related events this year. To ensure participants’ safety and comfort as part of the “next normal,” organizations must move to a hybrid approach for events, including town halls, sales conferences and experiential events to ensure a better experience for everyone involved.

    Join PGi, the leader in virtual events, and Live Nation Special Events, the national leader in incredible venues and epic events, for a candid conversation about the future of hybrid events in the “next normal.”

    During this interactive session, you’ll learn:
    How hybrid events are a popular way of holding a “responsible” gathering without endangering safety.
    How to host a compelling, successful hybrid event that engages audiences.
    How to create a hybrid event that provides value and unique content, ensuring excitement for all participants.
    The latest trends and best practices with in-person and hybrid events in the “next normal.”

    Are you going to deliver something unique that no one else is? Join this interactive session to understand the latest trends and best practices with in-person and hybrid events as we embrace the “next normal.”
  • Taking Your Data Back To The Future
    Taking Your Data Back To The Future
    Simon Poulton (VP, Digital Intelligence @ Wpromote) Recorded: Nov 18 2020 62 mins
    Description:
    The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.

    Join Simon as he walks us through:
    - Why & how we should embrace a privacy-first future.
    - How recent changes have impacted attribution & media targeting today.
    - A vision for the future and understanding where the Browser wars will take us.

    Cookies? Where we're going we won't need cookies!

    About Simon Poulton
    An interest in analytics forged in the fires of psychology, statistics & digital marketing, Simon has had a passion for finding creative ways to measure real-world scenarios from an early age.

    In his current role as the Vice President of Digital Intelligence at Wpromote, Simon oversees the Analytics Development, Data Analysis, Data Science & Solution Architecture team. In this role, he sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions. He recently led the team focused on measurement for the launch of NBC's new streaming service, Peacock.

    Simon regularly speaks at industry events, including SMX (West, East & Advanced), State of Search, Wpromote's Challenger Summit, and E-commerce Catalyst (Cleveland Research), and is returning for the 2nd year to speak at the Utah DMC!

    You can follow Simon on Twitter @SPoulton
  • You’ve Got A CDP, So What?
    You’ve Got A CDP, So What?
    Tony Peters, Senior Solutions Consultant, Acquia Asia Nov 24 2020 3:00 am UTC 32 mins
    Customer expectations are evolving and brands are expected to be able to deliver meaningful personalization that can engage them through their customer journey. The effective use of a customer data platform (CDP) enables brands to address the new ‘paradigm of personalization’ for real business outcomes.

    Even if you have access to manage multiple customer touchpoints (for ie. sales, accounts and service) to have a ‘single source of truth’ when it comes to customer data, have you been able to deliver a consistent, seamless and unfragmented customer experience based on that single source of truth at scale?

    For marketers who are struggling with delivering more personalised, interactive and impactful experiences and campaigns, some help can be in the form of marketing automation.

    In this session you will learn:

    How data sources are connected; how data needs to freely flow back and forth and how can this be activated by martech solutions for desired conversion results?
    How a strong CDP strategy - with necessary processes in place, allows organizations to personalize the customer journey and deliver a seamless Customer Experience (CX)
  • ISM Spotlight: Louis Jonckheere, Co-founder & President at Showpad
    ISM Spotlight: Louis Jonckheere, Co-founder & President at Showpad
    ISM: Adam Benjamin Brook FCIM ǀ LISM Nov 24 2020 11:00 am UTC 45 mins
    Join us for a frank, open, honest, fun and hopefully, lively conversation for an hour (maybe more) Q&A to discuss all things, Louis.

    In summary, we will cover:

    - Who he is
    - What he does – sales/marketing/product/service – what problem does he solve
    - Why he does it
    - What makes him tick
    - His failures & successes
    - Childhood
    - Future aspirations
    - Where he sees himself in 3,5,10 years time
    - What success means to him
    - His worst day
    - His proudest moment
    - His greatest fears

    …and anything else
  • Jennifer Aniston, storytelling and why sales know best about customer lifecycle
    Jennifer Aniston, storytelling and why sales know best about customer lifecycle
    John Aloy, head of strategic sales, O2; and David van Schaick, CMO, The Marketing Practice Nov 24 2020 12:00 pm UTC 30 mins
    John Aloy is Head of Strategic Sales at O2 Telefonica. He’s been using ABM to improve customer value in strategic accounts for over four years.

    In this webinar, he’ll share his journey with TMP CMO, David van Schaick. Together they’ll take you on a journey that will reveal the art of growing strategic customers, and what all this has to do with Jennifer Aniston.

    We hope you will leave inspired anew about the power of storytelling in ABM.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and The Marketing Practice who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Beneficial Ownership – Is Europe connecting the dots?
    Beneficial Ownership – Is Europe connecting the dots?
    Neil Isherwood - Due Diligence Subject Matter Expert, Dun & Bradstreet Nov 24 2020 2:00 pm UTC 34 mins
    Understanding Ultimate Beneficial Owners (UBOs) is a fundamental regulatory requirement in EU Money Laundering Directives. To support this drive, the EU Commission has been tasked to connect the various UBO registers at EU level by 10th March, 2021, to provide a consistent and transparent pool of information on UBOs across the region.

    However, as with all of the EU Money Laundering Directives, each member state has, or will, implement directives in the way that best suits their unique frameworks and political needs. When it comes to aligning the registers, this presents some challenges.
    Some states are still in the process of setting up their register, while registration isn’t required in others. Some require payment for access to the data, while others don’t currently make the data publicly available at all. Data also differs between regions, for example whether legitimate interest is required.

    During this webinar, we take a look at:
    •the landscape of the EU Money Laundering Directives with a focus on Beneficial Ownership
    •the approaches being used
    •how the future connection of registers may work
  • Leverage Automation in Underwriting to Reduce Costs & Speed-Up Response Times
    Leverage Automation in Underwriting to Reduce Costs & Speed-Up Response Times
    Tim Yorke (AXA), Michael Zimmer (Zurich), Bradley O'Connor (Beazley), Ed Challis (Re:infer) Nov 24 2020 3:00 pm UTC 75 mins
    Delivering quick response times is now vital for any high-growth business. But most underwriters don’t have the infrastructure to automate unstructured communications at scale—especially when it comes to the broker relationship.

    In fact, according to a recent case study by Hiscox, 97% of broker requests are incorrectly routed. Leverage automation in underwriting and you’ll maximize the likelihood of a timely response, saving both time and money.

    In this webinar, you'll find out how automation is reducing manual workload for underwriters, streamlining operations, and elevating the broker experience.

    You’ll find out how to:

    - Avoid intellectual waste: Exploit automation to reduce the time skilled underwriters spend on repetitive tasks and redirect labour to adding real value—developing the client relationship
    - Streamline communications: Integrate robotic process automation, machine learning, language processing, optical character recognition and analytics to triage submissions from multiple sources, detect and remove duplications, reduce human error and ultimately reduce processing time
    - It’s not just about being faster…use automation and analytics to make better quality underwriting decisions and select the right risk
    - Pinpoint the opportunity automation creates to reduce costs in terms of new hires and efficiency savings
    - Explore how automation can be used to elevate the broker experience, drive efficient operations, and dramatically speed up response times

    And hear from these automation experts:

    - Tim Yorke, Chief Operating Officer, AXA Commercial, AXA
    - Bradley O’Connor, Head of Operations Technology Platforms, Beazley
    - Dr. Michael Zimmer, Head of Artificial Intelligence and Machine Learning, Zurich Group Germany
    - Claudio Morando, Head Portfolio Analytics & Strategy EMEA, Swiss Re
    - Moderator: Ed Challis, CEO, Re:infer

    This webinar is sponsored by Re:infer. By signing up you agree to share your information with this organisation.
  • Everything Financial Services Needs to Know About Social Selling, Part 1
    Everything Financial Services Needs to Know About Social Selling, Part 1
    Scott Rogerson, CEO, UpContent / Davis Riar, Business Value Consultant at Hootsuite Nov 24 2020 4:00 pm UTC 60 mins
    According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue. Why? Because it works:

    - Social sellers outperform peers who don’t use social by 72%
    - Teams that leverage social media see a 21 % increase in pipeline velocity
    - There is 33% less churn from customers acquired via social selling

    Part 1 - How to build a social selling program
    In this session, Hootsuite’s Business Value Consultant Davis Riar and UpContent's CEO, Scott Rogerson, will define what social selling looks like across financial services organizations, and the tremendous value it can bring to your business. If you’re interested in exploring how social media can better service your bottom line, this webinar will provide that clarity.

    What You'll Learn:
    - Why social selling is the number one way for your advisors to connect with clients and prospects

    - The people, processes, and technologies that are key to successful (and compliant) social selling programs

    - How to build a multi-stage roadmap for your financial services organization, regardless of where you’re starting your journey
  • Data Driven Marketing - The Trust Factor Replaces The Price Facto
    Data Driven Marketing - The Trust Factor Replaces The Price Facto
    Chad Burmeister, The AI for Sales Expert and guest, Eric Dreshfield Nov 24 2020 4:00 pm UTC 25 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Eric Dreshfield, Sr. Partner Marketing Manager at ActiveCampaign.

    You will learn:
    1)Why the trust factor has replaced the price factor
    2)How companies leverage automation and technology to build trust
    3)The future of AI in Sales & Marketing
  • How Structured Content Powers Health Education at Healthwise.org
    How Structured Content Powers Health Education at Healthwise.org
    Sonja Deines Nov 24 2020 4:00 pm UTC 60 mins
    Join us for an informative discussion with content strategist, Sonja Deines, about how non-profit patient education provider, Healthwise.org, uses structured content to power their innovative educational efforts. You’ll discover why the organization leverages structured information to deliver evidence-based, easy-to-understand content that helps people make better healthcare decisions.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • The Future of Martech, powered by artificial intelligence
    The Future of Martech, powered by artificial intelligence
    Chad Burmeister, the AI for Sales Expert and John Turns Nov 24 2020 5:00 pm UTC 33 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with John Turns, Vice President of Strategy about the future of marketing technology (Martech) and the role of artificial intelligence.

    You will learn:
    1. How to enhance LinkedIn outreach with emojis and personalization to drive connection
    2. The changeover from tactical marketing to overwhelming the customer across all of their different devices and experiences
    3. The future of marketing – attention and engagement, AI can power these external tools like augmented reality
  • Search Engine Optimization for Technical Documentation
    Search Engine Optimization for Technical Documentation
    Mordy Oberstein and Justin Simon Nov 24 2020 6:00 pm UTC 60 mins
    Join us for a free, one-hour topic-based presentation on the value of investing in optimizing technical documentation content for search. SEO experts Mordy Oberstein of Wix and Justin Simon of TechSmith will demystify search engine optimization and its relation to technical documentation. This event is brought to you by TechSmith and Precision Content.
  • 1-2-3 clicks: Optimized checkout experience boosting your conversion rates
    1-2-3 clicks: Optimized checkout experience boosting your conversion rates
    Jukka Yliuntinen, Head of Digital Solutions for Financial Institutions Nov 24 2020 11:00 pm UTC 14 mins
    With shopping shifting from brick-and-mortar to online, the amount of payment frauds have increased. For customers, updating and handling payment credentials and personal data at the checkout can be a real conversion killer. For online merchants, storing this type of data opens up for great risks if data breaches occur. With card-on-file tokenization, the customer can pay frictionless without having to worry about where sensitive credentals are stored, or have to update expiring card data. For online merchants, no payment data is stored making the checkout process not only more secure but also quicker.
    In this talk, our digital payment champions Jukka Yliuntinen and Dietmar Maierhöfer will take you behind the scenes and give insights in how this is done.
  • Your guide to reopening and growth: Salesforce and SafetyCulture
    Your guide to reopening and growth: Salesforce and SafetyCulture
    Kathleen Francis, Salesforce | James Frawley, Salesforce | Hamish Grant, Salesforce | Tina Rozul, Salesforce Nov 25 2020 2:45 am UTC 43 mins
    Every business is built on great relationships – on expectations being exceeded. Overnight, the expectations employees, customers and the community have for your business changed.

    Reopening your business, and building productivity and resilience in your team requires safety and trust with employees, customers and the community. So we’ve gathered industry experts across HR, business operations and IT to share best practices that will help you build tomorrow’s safe and trusted workplace.

    Register for this webinar to learn about:

    -The structures, processes and tools Salesforce is using to protect, empower and ensure the safety of employees with work.com

    -The steps SafetyCulture is taking to help companies achieve safer workplaces around the world

    -Best practices from industry experts in HR, business operations and IT to support business growth in the workplace today and the future

    Register now to find out how to reopen and grow safely with work.com.

    FEATURED SPEAKERS

    Kathleen Francis | Senior Director, Employee Success | Salesforce

    James Frawley | Senior Director, Workplace Services | Salesforce

    Hamish Grant | VP of Marketing | SafetyCulture

    Tina Rozul | Director, Product Marketing | Salesforce
  • Industry 4.0: Radical Digitisation
    Industry 4.0: Radical Digitisation
    Toby Redshaw | Simon Parry | John Crawford Nov 25 2020 3:00 am UTC 38 mins
    The pandemic has shone a spotlight on how digital can be a truly transformative investment. Enabling companies to not only boost productivity, but also engage and communicate with their employees, customers and stakeholders in a way that they didn't think possible.

    In this session, we’ll discuss the technologies that forward-thinking business are prioritising and already investing in, such as:
    • Artificial Intelligence and Machine Learning
    • Automation and Robotics
    • Core network technologies and 5G

    Attendees to this webinar will hear about:
    • The importance of maintaining the human touch in organisations by finding the right balance when allocating tasks between automation, AI, and humans
    • Why 5G can be such a game-changer. How it can be used to create private wireless networks that provide secure, high-bandwidth, low-latency connections, enabling exciting new solutions like driverless vehicles such as robots and automated forklifts and near-real-time tracking of manufacturing lines. The range of solutions is huge from tracking to safety, predictive maintenance to digital twins.
    • How to leverage these technologies whilst ensuring that human choices shape the workplace and that we are not drawn into an algorithm-driven structure

    Speakers:
    Toby Redshaw, Senior Vice President – 5G Solutions & Enterprise Innovation, Verizon Business
    Simon Parry, CTO, Nokia Enterprise UK, Nokia
    John Crawford, General Manager, Enterprise Innovation and 5G solutions, Verizon Business
  • 個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    Tealium Japan シニア ソリューション コンサルタント 阿部 憲幸 Nov 25 2020 6:00 am UTC 47 mins
    昨今企業でのAIや機械学習導入が増える中、多くのプロジェクトが道半ばで頓挫してしまっているという統計データがあります。その理由として、データのサイロ化や事前準備のデータ整備の手間、事後のデータ活用向けた連携に時間がかるといった問題があります。

    Tealium では、7月1日より当社CDPに搭載された機械学習機能「Tealium Predct ML」を一般提供開始いたしました。

    本ウェビナーでは、機械学習導入の課題に触れ、それに対してTealium Predict MLがどのように解決でき、企業のデータ活用を加速できるのか、デモと事例を交えて解説します。
  • What's New at TapClicks - Nov 2020
    What's New at TapClicks - Nov 2020
    TapClicks Training Nov 25 2020 6:00 pm UTC 45 mins
    Become a TapClicks Expert! Join our Product Training team for a brief conversation about the latest features from our engineering team. Also, learn about Tips & Tricks to help you work smarter.
  • How To Create Atomic Health and Wellness Routines
    How To Create Atomic Health and Wellness Routines
    Natalie Garcia Nov 25 2020 7:00 pm UTC 45 mins
    Are you overstretched and overwhelmed?
    Are you a busy woman, a working mom, or all of the above?
    Natalie Garcia will provide you with the habits and skills to regain your personal energy and spark.

    Women are needing to stretch themselves more than ever. In this must-see presentation, Natalie will:
    - Incorporate organizational routines.
    - Provide emotional and spiritual tactics to transform your daily life.
    - Provide physical strategies to calm the chaos.

    You can learn more about Natalie Garcia at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Natalie, go to https://app.wiseher.com/listing/natalie-garcia.html

    About wiseHer Expert Natalie Garcia:

    Natalie Garcia assists women through Our Best Year Ever, which is a proven 12-month program for working women with young children who are overstretched and overwhelmed. By learning new routines, habits, and skills, women calm their chaos, transform their daily lives, and regain their personal energy and spark. Developed by a working mom for working moms, the program combines online group sessions with one-on-one coaching. And unlike singular approaches to wellness, such as fitness training or meditation, Our Best Year Ever focuses on the whole woman incorporating organizational, emotional, physical, and spiritual strategies and tactics.
  • My Virtual Test Drive: Design your solution to win customers
    My Virtual Test Drive: Design your solution to win customers
    Hong Liang Low, Associate Account Partner, Salesforce Nov 26 2020 7:00 am UTC 90 mins
    As we all adapt to a 'new normal' and prepare to accelerate out of crisis, small businesses must change customer engagement throughout the lifecycle.

    Making the leap from spreadsheets to CRM will have a lasting impact on the people and processes in your organisation, and on customer acquisition and retention rates.

    Join this CRM test drive webinar to get a comprehensive step-by-step walkthrough on how to quickly set up a Salesforce Essentials to make your business more successful.

    In My Virtual Test Drive, you'll see how easy it is to set up your sales organisation to win more customers:

    -Customise and map sales stages for team success
    -Engage customers at scale
    -Close more deals and track all of your customer information, all in one place
    -Test your new sales process, from a new lead to a closed deal and repeat customer
  • Atelier virtuel de découverte de la Data Virtualization
    Atelier virtuel de découverte de la Data Virtualization
    Emily Sergent, Ingénieure avant-vente, Denodo Nov 26 2020 8:30 am UTC 90 mins
    Selon le cabinet d'analystes Gartner, "d’ici 2022, 60 % des entreprises auront intégré la virtualisation des données parmi leurs principaux mode de livraison de données dans leur architecture d’intégration." Gartner a nommé Denodo parmi les leaders dans le Magic Quadrant 2020pour les outils d'intégration de données.
    Découvrez lors de cette session d'1h30 en quoi la data virtualization révolutionne l'approche métier & IT dans l’accès, la livraison, la consommation, la gouvernance et la sécurisation de vos données, quel que soit l'âge de votre technologie, le format de la donnée ou son emplacement. Cette technologie mature comble le fossé entre l’IT et les utilisateurs métier, et permet des économies considérables en termes de coûts et de temps.

    **FORMAT
    Atelier online d'1h30.
    Vous pourrez réaliser les exercices à votre rythme grâce à l'enregistrement.

    **POUR QUI EST CET ATELIER ?
    - Responsables IT / Architectes
    - Data Scientists / Analystes
    - CDO

    **CONTENU
    Au programme : une introduction à ce qu'est la virtualisation des données, les cas d'usages, des études de cas clients réels et une démo guidée pas à pas des fonctionnalités de Denodo Platform avec notre version gratuite sur le cloud, Denodo Test Drive.
    - Intégrer et livrer vos données rapidement et facilement à l'aide de Denodo Platform
    - L'optimiseur de requêtes de Denodo fournit des données en temps réel, à la demande, même lorsqu'il s'agit de jeux de données très volumineux
    - Exposer les données en tant que «services de données» en vue d’être consommées par une variété d'utilisateurs et d'outils
    - La virtualisation des données joue un rôle essentiel dans la gouvernance et la sécurité des données au sein de votre organisation

    **AGENDA
    - Introduction à la Data Virtualization
    - Cas d'usage & études de cas clients
    - Architecture
    - Gouvernance & sécurité
    - Performance
    - Démonstration guidée pas à pas avec le Denodo Test Drive
    - Session interactive Questions/Réponses
  • Webinar: Your next client is on LinkedIn but are you ready?
    Webinar: Your next client is on LinkedIn but are you ready?
    ISM Nov 26 2020 11:00 am UTC 60 mins
    75% of UK business people have a LinkedIn profile, but few prepare it properly for that potential client visit. With over 10 million UK members using LinkedIn every day, it must be worth investing some time in ensuring that your profile makes that all-important good first impression.

    Just as you wouldn’t attend a sales pitch unprepared, wearing shorts and a tee-shirt this webinar will demonstrate how to avoid the online equivalent with your LinkedIn profile. We will demonstrate how to build a profile that will impress visitors and create a hunger to learn more about you and your services.

    5 Key takeaways:

    1.The sheer scale of the opportunity offered by LinkedIn
    2.That by using this most underestimated sales aid properly, you will become one of the 1% who do!
    3.The power of a direct message
    4.The importance of good, mixed content
    5. That people buy people, so do your profile justice
  • What is a Customer Data Platform (CDP)? And how does it benefit marketers?
    What is a Customer Data Platform (CDP)? And how does it benefit marketers?
    BlueVenn & AWE Nov 26 2020 3:00 pm UTC 45 mins
    A CDP is a marketing-owned platform that gathers together customer data from all marketing systems, and the company as a whole, into a persistent, trustworthy ‘golden record’ of individuals’ preferences and interactions with your brand. Its built-in customer analytics allow marketers to quickly and easily discover usable customer insights, segment customers and orchestrate targeted, multi-channel marketing campaigns, without requiring assistance from IT or third-party data professionals to do so. In this session, we’ll explain how a CDP fits into the marketing technology stack, how it differs from a CRM, DMP and Data Warehouse, and why using a CDP will make a brand 2.5x more likely to outperform its marketing goals than its competitors without one.
  • Think CX Series: Catalyzing Your Digital Transformation
    Think CX Series: Catalyzing Your Digital Transformation
    Ning Gao | Digital Experience Optimization & Personalization, Verizon Consumer Group, Milton Pappas | Former Chief Digital Of Nov 26 2020 5:30 pm UTC 59 mins
    Building a modern-day digital operation is easier said than done. That’s why we’ve called in the experts to talk about all things digital transformation. Hear from three leaders who have led digital optimization projects at companies like Verizon Wireless, Saks Fifth Avenue, Toys “R” Us, Gilt, and Best Buy.

    You’ll learn:

    - How to create processes that will enable you to meet customers’ demands in real-time
    - Why companies need to look at culture, technology, and talent in their quest to digitally transform
    - How experimentation (beyond just A/B testing) can help you fuel digital growth
    - Why the consumer and their journey need to be at the center of your digital strategy
    - How to push the boundaries of marketing fundamentals as things become more digital
  • Which Project Management Tool is Right for You?
    Which Project Management Tool is Right for You?
    Gabrielle Lafontaine (Unito's Product and Partner Marketing manager) and Jeremie Ponak (Account Executive at Unito) Nov 27 2020 7:00 pm UTC 60 mins
    There's no shortage of project management tools out there. That amount of choice is great, until you actually have to choose one. Need help? Join Unito's workflow experts on November 27th for our "Which project management tool is right for you?" webinar. Bring a question that describes your use case and you'll leave with expert guidance — and hopefully your chosen tool in mind. See you then!
  • B2B Sales Operating System for Growing a Business
    B2B Sales Operating System for Growing a Business
    Liz Heiman, The Sales Growth Expert Nov 30 2020 6:00 pm UTC 45 mins
    Get control of your sales by implementing a sales operating system that makes your sales manageable and predicable. Sales is not a black box that you drop leads into the top of and hope something comes out the bottom. A solid sales operating system establishes a strategy and process to follow and manage. With those in place you can see where you stand against your goal and how to reposition your team to get the results you need.

    In this webinar, you will learn:

    1.What a sales operating system is
    2.How a sales operating system works
    3.The components of a sales operating
  • Overwhelmed with data from different sources and systems?
    Overwhelmed with data from different sources and systems?
    Phil Coop, Marketing Cloud Director, Acquia APJ Dec 1 2020 3:00 am UTC 30 mins
    We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.

    According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.

    Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.

    The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).

    In this session you will learn:

    - The first step in building a practical customer data integration plan and strategy.
    - How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
    - How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
  • Accélérez l'encaissement de vos factures et réduisez leurs coûts
    Accélérez l'encaissement de vos factures et réduisez leurs coûts
    Ladan Etemad - Business developper Manager et Karim Bouhzada - Expert solution Dec 1 2020 9:00 am UTC 45 mins
    Vous souhaitez réduire vos délais de paiements, de traitement des litiges et de recouvrement ? Découvrez notre nouvelle solution WL Bill Pay & Match pour un parcours d'encaissement 100% #digital vous permettant d'améliorer votre BFR.