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Marketing

  • Top 3 Fraud Prevention Opportunities You Might be Leaving on the Table
    Top 3 Fraud Prevention Opportunities You Might be Leaving on the Table
    Mike Failor, Sr. Director of Risk Analytics, Enova International; Jay Johns, Global Partner Channel Manager, iovation Recorded: Jan 24 2020 25 mins
    The telecommunications and communications industry is evolving fast, leaving service providers susceptible to new fraud schemes. While new technologies such as machine learning and crowd-sourced intelligence is available, service providers face the challenge of creating fraud fighting techniques that do not deteriorate customer experience.

    In this webinar, Enova Decisions and iovation leadership will cover fraud solutions for telecommunications and communications that balance the competing demands of catching fraud, authenticating good customers, and providing an outstanding customer experience.

    Topics that will be covered include:
    -Current trends in the rapidly changing fraud environment
    -Preventing fraud throughout the consumer’s journey…not just at the purchase moment
    -How to best leverage 1st and 3rd party data to significantly improve fraud detection
    -Protection of your consumers’ personal information (PII) while optimizing fraud detection
    -The impact businesses have seen by implementing device intelligence
  • Leveraging Behavioral Intelligence to Grow & Scale Teams
    Leveraging Behavioral Intelligence to Grow & Scale Teams
    Mary Grothe, The Sales Behavioral Quotient Expert Recorded: Jan 24 2020 37 mins
    Some sales reps have the knowledge and skills to be top performers, but they still aren’t hitting quota. That’s where BQ comes into play. A person’s behavioral quotient determines how they show up and get the job done. BQ is fueled by thoughts, which turn into feelings, which dictate actions, and result in performance. BQ is what determines a rep’s success. This session discusses how to fuel BQ.

    You will learn:

    1. The top 10 knowledge and human-based skills that reps must have to become top performers.
    2. The 3 motivational styles and how each fuels BQ; altruistic, intrinsic, and extrinsic.
    A breakdown of BQ, how to benchmark yourself, identify the gaps, and make a plan for success.
  • Extensibility and Integration Made Easy with Sitefinity
    Extensibility and Integration Made Easy with Sitefinity
    Peter Filipov, Product Manager, Progress Sitefinity Recorded: Jan 23 2020 42 mins
    The architecture of the Sitefinity platform enables you to easily plug into the platform or even create custom modules. This enables developers to do more with less, creating new widgets, plugins and extensions that increase the power and functionality of your Sitefinity solution.

    This on-demand webinar goes over the platform’s extensibility points as well as how to package your implementations and distribute them across multiple Sitefinity instances. You’ll also learn about the new Sitefinity Marketplace, which enables you to share your creations with the Sitefinity community.
  • Achieving Geo-Distributed Deployment with Sitefinity
    Achieving Geo-Distributed Deployment with Sitefinity
    Lilia Messechkova, Senior Director Software Engineering, Progress Recorded: Jan 23 2020 25 mins
    While traditional content delivery networks with multiple points of presence may be the answer to serving static assets, more and more organizations are facing the challenges of delivering multichannel, dynamic and personalized content to global audiences.

    This webinar delves into one of the unique capabilities of the Sitefinity platform that can help deliver instant, personalized content across multiple regions.
  • Getting Enterprise-Grade Authentication with Sitefinity
    Getting Enterprise-Grade Authentication with Sitefinity
    Jordan Ilchev, Progress Sitefinity Recorded: Jan 23 2020 34 mins
    In a very special encore webinar from ProgressNEXT, join the Sitefinity engineering team as they present technical topics with a live question and answer session on enterprise-grade authentication.

    One of the main challenges for developers is connecting multiple diverse systems. This is where Sitefinity shines, with standards-based authentication, OData services and built-in connectors that enable enterprises to tackle this critical piece of the puzzle.

    This on-demand webinar will discuss:

    Why large enterprises choose Sitefinity as their WCM for authentication capabilities
    New authentication capabilities, OData services and connectors in Sitefinity
    Integration with OAuth and Azure AD and best practices for configuration

    See how Sitefinity simplifies the integration of enterprise-grade authentication capabilities!
  • The Download: Tech Talks by the HPCC Systems Community, Episode 30
    The Download: Tech Talks by the HPCC Systems Community, Episode 30
    HPCC Systems Recorded: Jan 23 2020 72 mins
    Join us as we continue our webinar series specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community. Featured topics include project work presented by two interns from our HPCC Systems academic community:

    Elimar Macena - Federal Institute of Espírito Santo (IFES) - Campus Serra, Brazil - Studying Crime Patterns in São Paulo state between 2006 and 2016.

    Intelligence led policing (ILP) refers to technology-driven crime data analysis activities to support the design of effective crime prevention and prosecution strategies. This is a new approach to fighting crime that has been gaining strength due to the convergence of two technological streams: the digitization and release of public information related to the occurrence of crimes and the development of technological platforms that allow the proper handling of such information, such as the HPCC Systems platform. Elimar's project used the HPCC platform to analyze crime patterns in the state of São Paulo in Brazil between the years of 2006 and 2016.

    Muiredach O'Riain - Goldsmiths, University of London - Machine Learning and the Forensic Applications of Audio Classification: An exploration of the forensic applications of sound classification using Artificial Neural Nets

    Muiredach will present how he used HPCC Systems to help build a reliable classification model that is able to accurately classify an input sound file to its location. His project intends to not only demonstrate a proof of concept for this technology, but also to lay the groundwork for what could be the next step in forensic audio analysis and a new means of gathering information through sound.
  • Benchmarking CDPs to fuel better insights, personalization and compliance
    Benchmarking CDPs to fuel better insights, personalization and compliance
    CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison Recorded: Jan 23 2020 49 mins
    Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.

    BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.

    Webinar Agenda

    •The different segments of CDP vendor
    •CDP market trends, dynamics and growth
    •Defining ‘Core’ and ‘Adjacent’ CDP capabilities
    •How different segments of CDP stack up in terms of capability
    •What type of CDP your company needs
  • AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    Mark Palmer, SVP and General Manager of Analytics at TIBCO Software & David Skerrett, Digital Transformation Leader Recorded: Jan 23 2020 59 mins
    Delve into the FSI computing trends that will facilitate next-generation banking systems. From adaptive data science for real-time and predictive intelligence, to visual intelligence that helps humans effectively “query the future,” this webinar examines:

    - How artificial intelligence is innovating the industry and how humans and machines can combine to achieve strategic enhancement
    - How FSI leaders can make sense of millions of data points and turn them into meaningful insights, and how AI is making this easier than ever before
    - How data analytics is transforming risk and fraud management
    - Discussions and participant poll results surrounding the good, the bad, and the ugly of AI
  • Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Andy Carvell, Ketan Pandit Recorded: Jan 22 2020 35 mins
    This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
  • Supercharge Your Data Landscape with Artificial Intelligence & Data Intelligence
    Supercharge Your Data Landscape with Artificial Intelligence & Data Intelligence
    Jonathan Kaufman, Head of AI Products and Services, 4th-IR Recorded: Jan 21 2020 39 mins
    Join ASG and 4th-IR to learn how the combination of Artificial Intelligence (AI) & Data Intelligence (DI) can enrich your data landscape and improve your understanding of your organization's data.

    In this webinar, we’ll discuss:
    • How AI supports data quality and drives better data insights
    • Customer use cases in banking and healthcare
    • Where AI improves data lineage
    • Different ways in which ASG Data Intelligence can be used to curate data to improve the performance of AI algorithms

    Register now to learn how to kickstart and accelerate your own AI and DI projects.
  • Webinar: How to boost buyer engagement
    Webinar: How to boost buyer engagement
    Jon Perera - Highspot Recorded: Jan 21 2020 46 mins
    Many sales leaders are challenged by faltering sales often caused by the growing gap between buyers and sellers.

    So, how are B2B companies going to boost buyer engagement and retention to meet the tough sales targets?

    •Sales Enablement - how companies are planning to embrace it
    •Sales Training - what are the pitfalls and the plans for change
    •Digital transformation - what are the plans now and in the future

    Don't miss the must-attend webinar for sales and marketing professionals!
  • Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Mike Alperin, Manufacturing Industry Consultant, TIBCO Software Data Science team Recorded: Jan 21 2020 49 mins
    A major transformation is taking place in manufacturing. New capabilities for processing streaming sensor data—along with big data, machine learning, and edge technologies—are driving the industry from reactive problem-solving towards increasingly proactive management of equipment, processes, products, and factories. It is now becoming possible to aggregate, analyze, and rapidly act on vast quantities of data being generated.

    In this webinar, discover how we are enabling customers with solutions such as predictive maintenance, automated pattern classification, anomaly detection, and product and process digital twins.
  • Explain Data: From What to Why
    Explain Data: From What to Why
    Richard Tibbetts, Principal Product Manager, AI, Tableau; Ryan McShane, Director, Product Marketing, Tableau Recorded: Jan 21 2020 23 mins
    Say hello to Explain Data—a new AI-powered feature that helps you understand the “why” behind the values in your data. It provides potential explanations for unexpected data points with a single click.

    Curious to see it in action?

    Watch this webinar and see how Explain Data is changing the way in which you interact with data. Join Tableau product experts as they outline the technology behind the newest feature and how significant AI innovations are bringing you closer to your data so that you can get answers faster and make better, more meaningful decisions.
  • Webinar: Why membership is the new revenue generating community
    Webinar: Why membership is the new revenue generating community
    Gordon Glenister - Branded Content Marketing Association Recorded: Jan 21 2020 46 mins
    Reasons to Attend:
    If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business


    Key Takeaways

    •Are you membership ready – the different types to consider
    •How to create a membership programme
    •Understanding the importance of member engagement
    •Why they join, why they leave
  • [Quickinar] What is Structured Content?
    [Quickinar] What is Structured Content?
    easyDITA and The Content Wrangler Recorded: Jan 21 2020 5 mins
    We demystify structured content — briefly explain what it is, why it's needed, and how it works.
  • Building Your 2020 Sales Plan for Professional Services
    Building Your 2020 Sales Plan for Professional Services
    Amy Franko, The Strategic Sales Expert Recorded: Jan 20 2020 43 mins
    Spend a day in the life of top sellers or business developers, and you’ll likely find a common theme. They invest their time in the right prospects, clients, and sales activities. Your sales productivity becomes even more important in professional services, where you’re balancing business development with client delivery.

    How do you determine which prospects, clients, and sales activities to invest in? What will move your book of business, practice, or sales territory forward most quickly? Having the right sales plan will get you there.

    In this session, you’ll learn:

    1.The sales plan elements you need to focus on that will grow your book of business, sales territory, or practice.
    2.How to successfully choose verticals and become known (Even if you work within a defined territory or practice.)
    3.The activities that will keep your sales plan from gathering digital dust.
  • [Quickinar] What is DITA XML?
    [Quickinar] What is DITA XML?
    easyDITA and The Content Wrangler Recorded: Jan 20 2020 7 mins
    Learn what DITA is and why you need it in less than ten minutes.
  • [Quickinar] What is a Single Source of Truth?
    [Quickinar] What is a Single Source of Truth?
    easyDITA and The Content Wrangler Recorded: Jan 19 2020 6 mins
    Learn why it's important to warehouse all of your content assets in a single, shared content repository.
  • [Quickinar] What is a Component Content Management System?
    [Quickinar] What is a Component Content Management System?
    easyDITA and The Content Wrangler Recorded: Jan 18 2020 6 mins
    We'll teach you what a component content management system is, why you might need one, who uses them, and for what purposes.
  • [Quickinar] What is Content Reuse?
    [Quickinar] What is Content Reuse?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 8 mins
    How should you reuse content? Copy and paste? Before doing that, consider the long-term health of your documentation. Structured content offers some incredible forms of content reuse that are fast, powerful, and sustainable.
  • Focus on Digital Experiences, Not the Infrastructure
    Focus on Digital Experiences, Not the Infrastructure
    Gregg Shupe & Sergei Sokolov, Progress Recorded: Jan 16 2020 61 mins
    The pace of business is accelerating, as are the demands of today’s digital consumer. Does your organization have the agility, scalability and infrastructure necessary to deliver great customer experiences and stay competitive in an omnichannel landscape?

    With digital experiences as a key competitive differentiator for modern businesses, the underlying architecture has never been more important. The best digital experiences demand a content management system coupled with an architecture that facilitates agility, extensibility and scalability.

    This webinar recording covers:
    * Why the industry is moving content operations to the cloud and what it means to your business
    * How to make an impact with your global experiences fast to support corporate growth initiatives and drivers
    * How a move to the cloud can address performance, security and the development process

    Sitefinity Cloud empowers companies to easily develop and deploy powerful, unique digital experiences at the speed of business. Learn more by watching our webinar.
  • How Flywheel Uses Sitefinity Digital Experience Cloud (DEC) to Drive Results
    How Flywheel Uses Sitefinity Digital Experience Cloud (DEC) to Drive Results
    Scott Snowden, Progress Sitefinity Partner, Flywheel Strategic Recorded: Jan 16 2020 41 mins
    Today’s digital marketers are more directly accountable for business results than ever before. But with data growing increasingly complex and fragmented, connecting marketing strategy to bottom-line results is a formidable challenge.

    Progress Sitefinity Digital Experience Cloud (DEC) enables marketers to drive demonstrable growth by understanding and optimizing every customer’s individual journey. Join us to see how Progress Sitefinity partner Flywheel Strategic uses DEC to make actionable decisions that drive real results—and how you can too.

    This webinar will discuss:
    * The basics of DEC and the importance of turning anonymous visitors to known contacts
    * Personas and why you need to know your audience
    * Conversions and touchpoints
    * Lead scoring and journey timelines

    Learn from the experts that use Sitefinity DEC daily to make smarter marketing decisions.
  • A Masterclass in AI-Enabled Support Transformation
    A Masterclass in AI-Enabled Support Transformation
    Jessica Ruvalcaba, Relativity, and Judith Platz, TSIA Recorded: Jan 16 2020 44 mins
    Customers expect effortless, individualized interactions—on websites, in apps, and on the phone—and the companies who manage to leverage AI to meet these expectations are reaping business benefits and gaining competitive ground.

    In this 45-minute masterclass on support transformation, learn the steps that Relativity, a leading e-discovery software provider, took to create a more effortless service experience that has increased customer self-service success, reduced case resolution time by 33%, and empowered agents to do more meaningful work.

    Join Relativity senior manager of operations Jessica Ruvalcaba and TSIA vice president of Support Services Research, Judith Platz, to learn how you can:

    - Use AI to harvest data and customer intent, and stitch together experiences that are effortless and relevant for customers.
    - Create a culture and practice of knowledge sharing that will improve the customer and employee experience.
    - Get meaningful analytics to measure and continuously improve the customer experience.
  • The Ultimate Sales Experience: The Customer Journey
    The Ultimate Sales Experience: The Customer Journey
    Melissa Madian, The Sales Experience Expert Recorded: Jan 16 2020 45 mins
    The terms Sales Enablement and Customer Experience are super trendy right now... but how do you practically apply them to your business to achieve revenue growth? In this session, Melissa Madian will be joined by the Founder of DesiredPath, Kia Puhm, to provide some real talk on common mistakes made in your customer’s journey, how to combat them, and how to enable your sales functions to create a fabulous customer experience.

    You will learn:

    1.What mistakes you are making in your customer’s journey.
    2.How to easily avoid those mistakes by getting into the head of the customer.
    3.How to create situational awareness for your revenue-generating functions.
  • Millennialization of the Mainframe and Beyond
    Millennialization of the Mainframe and Beyond
    Jeff Cherrington, VP, Product Management, Systems, ASG Technologies Recorded: Jan 16 2020 51 mins
    The mainframe market is experiencing a generational shift among its infrastructure support professionals. Those who extend to the earliest days of the mainframe have reached the point where they will no longer be part of the day-to-day workforce and millennials are emerging as the new mainframe mavens.

    The mainframe remains a critical component of the IT Infrastructure for many enterprises and, whether in-house, outsourced to a GSP, or in zCloud, the transitioning workforce requires changes to the tools, utilities and applications used to perform functions such as Performance Management and JCL Configuration.

    Join this ASG webinar to learn more about what these unavoidable changes mean for the user experience administering the mainframe, and how that experience can be provided.
  • A Guide to How Content Federation Empowers Digital Work
    A Guide to How Content Federation Empowers Digital Work
    Geoff Bock, Principal, Bock & Company and Erin McCart, Director, Product Marketing and Management, ASG Technologies Jan 28 2020 6:00 pm UTC 60 mins
    In today’s digitally driven economy, companies struggle to streamline organizational practices and operational activities. Many are saddled with inefficient business processes and outdated content management capabilities. Savvy firms, however, are relying on innovative ways to unlock the business value of information maintained within legacy silos and repositories.

    This webinar examines how content federation empowers digital work while leveraging existing IT investments and information resources across the enterprise. Integrating through the web and the cloud, content federation provides a consistent way to:

    • Access and view content stored within disparate repositories
    • Enable a unified search experience
    • Produce actionable results for business process automation

    Noted industry analyst Geoffrey Bock, Principal at Bock & Company, and Erin McCart, Director, Product Management and Marketing at ASG Technologies will discuss why content federation transforms digital work. They will describe how organizations can leverage existing content resources, explain how Mobius Content Services from ASG Technologies enables organizations to cost-effectively federate access to different repositories, and identify three essential steps to harness the business value of enterprise information.
  • The ROI of Delivering Amazing Experiences featuring Forrester Research and USAA
    The ROI of Delivering Amazing Experiences featuring Forrester Research and USAA
    Ted Schadler, VP, Forrester (Guest Speaker) | Phil Leininger, SVP&GM, USAA| Sunil Karkera, Head, TCS Interactive Jan 29 2020 1:00 pm UTC 59 mins
    In this age of digital disruption, it’s time to redefine customer experience by leveraging technology, behavioral economics, and innovative ideas. Firms that move beyond the front end to enterprise transformation will realize the benefits.
    Join Forrester Research and TCS to discover how to deliver the digital experience your customers demand.
  • Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Geetali Raj, Head, Solutions & Presales – Intelligent Process Automation, Automation & AI, TCS Jan 29 2020 2:00 pm UTC 29 mins
    Happy employees make happy customers. Automation and AI play a significant role in enabling employees to provide an ‘In the Moment’ experience at every touchpoint in the customer journey. Learn how intelligent automation elevates the role in delivering seamless customer experience.
  • Embracing Predictive Banking: Loan Growth with Next Best Action
    Embracing Predictive Banking: Loan Growth with Next Best Action
    Dibyendu Mukherjee, Senior Consultant, Advanced Analytics and ML Solutions, Analytics & Insights, TCS Jan 29 2020 3:00 pm UTC 29 mins
    Traditional banks have access to rich customer data. But unless banks proactively leverage digital technologies and advanced analytics, the data fails to deliver ROI. Gain insights into how one bank is harnessing data with a Next Best Action approach to predict customer needs for personal loans and create a wealth of cross-selling opportunities.
  • Getting Enterprise-Grade Authentication with Sitefinity
    Getting Enterprise-Grade Authentication with Sitefinity
    Jordan Ilchev, Progress Sitefinity Jan 29 2020 4:00 pm UTC 33 mins
    In a very special encore webinar from ProgressNEXT, join the Sitefinity engineering team as they present technical topics with a live question and answer session on enterprise-grade authentication.

    One of the main challenges for developers is connecting multiple diverse systems. This is where Sitefinity shines, with standards-based authentication, OData services and built-in connectors that enable enterprises to tackle this critical piece of the puzzle.

    This on-demand webinar will discuss:

    Why large enterprises choose Sitefinity as their WCM for authentication capabilities
    New authentication capabilities, OData services and connectors in Sitefinity
    Integration with OAuth and Azure AD and best practices for configuration

    See how Sitefinity simplifies the integration of enterprise-grade authentication capabilities!
  • 3 keys to moving toward white-box, explainable AI
    3 keys to moving toward white-box, explainable AI
    Dataiku x VentureBeat Jan 29 2020 6:00 pm UTC 60 mins
    With black-box AI, people are refused or given loans, accepted or denied university admission, offered a lower or higher price on car insurance, and more, all at the hands of AI systems that usually offer no explanations. In many cases, humans who work for those companies can’t even explain the decisions.
     
    That’s why white-box AI is now getting heaps of attention. But what does it mean in practice? And how can businesses start moving away from black-box systems to more explainable AI? 
     
    We’ll delve into the three key components needed for white-box AI success: more collaborative data science, involving all teams from lines of business through IT; trust in data at all levels, including tools that
    can be used to increase transparency in data processes; and the role of education and the democratization of data. 
     
    And we’ll address why white-box AI brings business value in the first place and how it’s a necessary evolution for AI. Not only do customers care about explainable results of AI systems, but internally, white-
    box AI is less risky. Don’t miss this VB Live event on how to move towards explainable AI. 

    REGISTER FOR FREE

    Key Takeaways:
     
    + How to make the data science process collaborative across the organization 
    + How to establish trust from the data all the way through the model
    + How to move your business toward data democratization

    Speakers:

    + Triveni Gandhi, Data Scientist, Dataiku
    + David Fagnan, Director, Applied Science, Zillow Offers
    + Rumman Chowdhury, Global Lead for Responsible AI, Accenture Applied Intelligence
    + Seth Colaner, AI Editor, VentureBeat
  • The Power of Image - Conveying Your Wisdom to Impact Your Audience
    The Power of Image - Conveying Your Wisdom to Impact Your Audience
    Tania Sterl, Image Consultant and Alyssa Peek - Personal Branding Photographer Jan 29 2020 6:00 pm UTC 60 mins
    Research shows that it takes only seven seconds for someone to make a solid first impression of you, and even less time to identify certain traits that could make you a character worthy of their time, patience and attention.

    Non-verbal communication counts for up to 80% of the impact made when meeting someone, highlighting the importance of ensuring your exterior profile connotes exactly what you want to portray. During this webinar, our expert presenters will share valuable advice to help viewers recognize how to leverage their image, both online and in-person, to be interpreted as the elite professional they are.

    During the presentation, hosts Tania Sterl, Image Consultant and Alyssa Peek, Personal Branding Photographer, who both work with corporate executives and board members will share their insights on how to build your brand and elevate your image through style, body language and more.
  • DRIVING SALES EFFICIENCY, REDUCING COSTS THROUGH EFFECTIVE CRM IMPLEMENTATION
    DRIVING SALES EFFICIENCY, REDUCING COSTS THROUGH EFFECTIVE CRM IMPLEMENTATION
    Bart Findley, Sr CRM Expert, Andy Brownell CEO, LeadMaster Jan 29 2020 7:00 pm UTC 45 mins
    Learn how incorporating an appropriate CRM strategy will lead to an overall increase in sales efficiency, a reduction in management costs and a better customer experience. Join our panel of experts as we discuss what factors should be considered and why.
  • The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    Peter Strohkorb Jan 29 2020 9:00 pm UTC 60 mins
    If you are in a Sales role you must not miss this webinar on how to generate sales leads on LinkedIn.
    BUT THERE IS A TWIST.
    Unlike other forums, this is not about YOU learning how to do it yourself.
    Instead, Peter will show you how you can have a constant stream of high-quality engagements with your ideal prospects WITHOUT you having to do much work at all!

    So, if you are in Sales you must not miss this critical webinar. Book yourself in now.
  • Why the Future of Data and Analytics is in the Cloud?
    Why the Future of Data and Analytics is in the Cloud?
    Patrick Ludwig, BD manager at AWS Florent Voignier, CTO at Indexima Nicoals Korchia, COO at Indexima Jan 30 2020 11:00 am UTC 30 mins
    This webinar is dedicated to best practices for business intelligence and analytics applications in the cloud.

    1.Why the future of data & analytics is in the cloud?
    2.From tech trends to reality: how to empower instant big data analytics from AWS marketplace with Indexima data hub?
    3.Live demo on 20 billion rows and a customer use case
  • Broadcaster VOD: Delivering the next-generation of catch-up viewing
    Broadcaster VOD: Delivering the next-generation of catch-up viewing
    IBC365 | CBC | NLZIET | Finally Found Jan 30 2020 2:00 pm UTC 75 mins
    The onslaught of global OTT players is facing stiff competition in Europe from broadcasters' own catch-up VOD services (BVOD). Platforms like the BBC's iPlayer and Discovery's newly-launched dplay form a key part of broadcasters' strategy to protect audiences and advertising revenues.

    Join IBC365 on Thursday 30 January at 2pm GMT to find out how broadcasters with limited budgets build platforms to compete with the global players. In this webinar we:
    - Unbox BVOD platforms' content strategy, business models, technology platforms and operational requirements.
    - Explore the next steps in BVOD - from the BBC's move to build a deep content library of free-to-view box sets, to the importance of data, personalisation and addressable advertising models.
    - Understand the technology investment required to build class-leading user experience and assess the rise of shared platforms like LovesTV and Salto.

    Speakers:
    Roma Kojima, senior director OTT video (CBC Gem), Canadian Broadcasting Corporation

    Niels Baas managing director, NLZIET

    Richard Davidson-Houston, Founder and MD, Finally Found
  • Focus on Digital Experiences, Not the Infrastructure
    Focus on Digital Experiences, Not the Infrastructure
    Gregg Shupe & Sergei Sokolov, Progress Jan 30 2020 4:00 pm UTC 60 mins
    The pace of business is accelerating, as are the demands of today’s digital consumer. Does your organization have the agility, scalability and infrastructure necessary to deliver great customer experiences and stay competitive in an omnichannel landscape?

    With digital experiences as a key competitive differentiator for modern businesses, the underlying architecture has never been more important. The best digital experiences demand a content management system coupled with an architecture that facilitates agility, extensibility and scalability.

    This webinar recording covers:
    * Why the industry is moving content operations to the cloud and what it means to your business
    * How to make an impact with your global experiences fast to support corporate growth initiatives and drivers
    * How a move to the cloud can address performance, security and the development process

    Sitefinity Cloud empowers companies to easily develop and deploy powerful, unique digital experiences at the speed of business. Learn more by watching our webinar.
  • Demystifying Customer Data Platforms, with Winterberry Group
    Demystifying Customer Data Platforms, with Winterberry Group
    Michael Harrison, Managing Partner of Winterberry Group Jan 30 2020 6:00 pm UTC 60 mins
    Everything you've always wanted to know about Customer Data Platforms.

    Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data.

    Enter the Customer Data Platform.

    Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online!

    ************

    Speaker: Michael Harrison, Managing Partner of Winterberry Group

    With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.

    Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media.

    The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce.

    Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.
  • Modernizing Data Architectures for a Digital Age Using Data Virtualization
    Modernizing Data Architectures for a Digital Age Using Data Virtualization
    Rick van der Lans, Independent Analyst, R20/Consultancy & Paul Moxon, VP Data Architectures & Chief Evangelist, Denodo Jan 30 2020 7:00 pm UTC 59 mins
    Success or failure in the digital age will be determined by how effectively organizations manage their data. The speed, diversity and volume of data present today can overwhelm older data architectures, leaving business leaders lacking the insight and operational agility needed to respond to market opportunity or competitive challenges.

    With the pace of today’s business, modernization of a data architecture must be seamless, and ideally, build on existing capabilities. This webinar explores how data virtualization can help provide a seamless evolution to the capabilities of an existing data architecture without business disruption.

    You will discover:
    -How to modernize your data architectures without disturbing the existing analytical workload
    -How to extend your data architecture to more quickly exploit existing, and new sources of data
    -How to enable your data architecture to present more low latency data

    Join this webinar and learn how data virtualization can be an essential part of your modernization strategy, and future-proof your data architecture to more easily support cloud, data science, self-service BI, and other initiatives that will ensure your organization’s success in the digital age.
  • From Source to Value: Why Automation is Driving Data Catalog Success
    From Source to Value: Why Automation is Driving Data Catalog Success
    Matthew Monahan, Senior Product Manager Jan 30 2020 8:00 pm UTC 90 mins
    Traditional data catalog solutions often require a conglomeration of separate tools (multiple catalogs, ETL, data governance, etc.) which are managed in silos by separate teams. When a data analyst needs to derive business value from this data, it requires communication across teams, integrations between products, and a high level of coordination to get them the data they need.

    A single platform, on the other hand, provides a single source of truth for analysts to quickly gain access to the data they need in a self-service manner. From source to provisioning, the automated data catalog keeps gears aligned and the train on the track. This reduces the burden on the IT staff, while ensuring the right level of governance over the whole process.

    An automated data catalog provides the workflow to take your data from source to value without manual intervention. Allowing a small team to accomplish the same tasks as one much larger. The catalog can automatically bring the data in from the systems of record, execute data quality rules, profile the data, prepare it for consumption, and provision it to the locations where the analysts can use it.

    During this webinar, Matthew Monahan, Senior Product Manager at Zaloni, will explore:
    - The benefits of a single application over connecting various point-solutions
    - How automation from source to destination reduces your workload
    - Real-world examples that you can leverage
  • Achieving Geo-Distributed Deployment with Sitefinity
    Achieving Geo-Distributed Deployment with Sitefinity
    Lilia Messechkova, Senior Director Software Engineering, Progress Jan 31 2020 4:00 pm UTC 24 mins
    While traditional content delivery networks with multiple points of presence may be the answer to serving static assets, more and more organizations are facing the challenges of delivering multichannel, dynamic and personalized content to global audiences.

    This webinar delves into one of the unique capabilities of the Sitefinity platform that can help deliver instant, personalized content across multiple regions.
  • The Whale Hunters Expert Series: Selling Cybersecurity Products and Services
    The Whale Hunters Expert Series: Selling Cybersecurity Products and Services
    Barbara Weaver Smith, The Large Account Sales Expert, with guest, Kim Caves Feb 4 2020 4:00 pm UTC 35 mins
    The Whale Hunters Expert Series features video interviews with experts who bring actionable tips, best practices, and new ideas about business development and enterprise sales. Topics are directed at founders/owners/CEOs, sales and marketing executives, and large account salespeople of small and midsize companies that want to excel at doing great, long-term business with very large customers.
    This episode has special appeal for technology companies and sales execs, especially in cybersecurity.

    My guest for this episode is Kim Caves, Certified Partner and Office Head at the Whale Hunters in Calgary, an experienced large account cyber sales exec.

    Sales executives who are selling technology products and services in the cybersecurity market have a multitude of challenges. Whereas 15 years ago there were only a dozen major solution providers in this space, today there are over 1200 vendors and 3600+ products competing to solve cybersecurity problems. Salespeople who want to win large accounts must define and communicate their differentiators.

    You will learn

    1. How to determine who the buyers are.
    2. How to develop trust to understand their vulnerabilities.
    3. When to approach target buyers. After a breach or more strategically?
    4. How to differentiate your offering.
  • DETERMINING WHICH ABM STRATEGIES DRIVE REVENUE
    DETERMINING WHICH ABM STRATEGIES DRIVE REVENUE
    Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb Consulting Feb 4 2020 7:00 pm UTC 60 mins
    Many organizations have shifted considerable focus on driving account-based marketing strategies to augment their traditional marketing activities. Which ABM strategies actually work and drive revenue?

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining which account-based marketing (ABM) strategies drive revenue.
  • Modern Analytics: Drive Growth, Innovation and Competitive Advantage
    Modern Analytics: Drive Growth, Innovation and Competitive Advantage
    Victor Ivarsson (Head of Operations, Upsales) and Robbie McKiernan (Account Executive, Looker) Feb 5 2020 10:00 am UTC 20 mins
    While 'data-driven marketing' is common practice, it typically relies on Sales/CRM data to gain insights and make decisions.

    Companies today use thousands of SaaS applications and business systems that create more data than ever imagined - so leveraging a data silo in a world with a myriad of data sources will inherently limit business potential.

    To differentiate and drive growth, businesses must creatively leverage the plethora of data they collect - from every source - to maximise its value.

    In this webinar, we'll cover how to:
    - Gain accurate, holistic and actionable insights from your data, with a modern approach to analytics.
    - Integrate reporting and self-serve analytics into your existing software applications, portal or website.
    - Achieve rapid time to value, by sharing a real-life example of an Upsales implementation.
  • 6 Integrated ABM Campaign Considerations for 2020
    6 Integrated ABM Campaign Considerations for 2020
    Leanne Chescoe, Sr. Manager, Marketing, Demandbase and Tenessa Lochner, Sr. Manager ABM Education, Manager, Demandbase Feb 5 2020 10:00 am UTC 52 mins
    Calling all Marketers!

    It is officially the year 2020, so what’s your vision?
    No seriously — no pun intended. What is your 2020 vision?
    When it comes to kicking off the new year with a full-funnel ABM campaign, there are quite a few things to consider.

    - Consideration 1. What programs should you stand up to support business objectives?

    - Consideration 2. How do you enable sales with kick-ass field marketing events that meet key accounts where they’re at?

    - Consideration 3. Does your content strategy ladder up to key themes, objectives, personas and pipeline goals?

    - Consideration 4. What about direct mail?

    - Consideration 5. You know you should leverage webinars, but how much is too much?

    - Consideration 6. ABM is better with friends, so when and how should you leverage strategic partnerships every step of the way in your ABM journey?

    Register today so that you can get real-deal, actionable insights on this marketer-to-marketer style webinar. During the session, Leanne and Tenessa will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action.
  • Wie Artificial Intelligence (AI) & Data Intelligence (DI) Ihre Daten anreichert
    Wie Artificial Intelligence (AI) & Data Intelligence (DI) Ihre Daten anreichert
    Bernhard Janischowsky, Gründer und COO von 4th-IR & Carsten Lux, Account Executive, ASG Technologies Feb 5 2020 1:30 pm UTC 60 mins
    Bernhard Janischowsky, Gründer und COO von 4th-IR, wird zusammen mit Carsten Lux, Account Executive Data Intelligence von ASG, darstellen, wie eine Kombination von Artificial Intelligence & Data Intelligence zu einem besseren Verständnis der Datenlandschaft Ihres Unternehmens beitragen kann und Zusammenhänge zwischen geschäftlichen und technischen Daten automatisiert ermittelt werden können.

    Schwerpunktthemen unseres Webinars:
    • Was ist Artifical Intelligence und Machine Learning
    • Wie kann Artificial Intelligence die Qualität Ihrer Daten erhöhen und helfen, das Datenverständnis zu verbessern
    • Umfassende Anwendungsfälle aus verschiedenen Geschäftsbereichen, inklusive der Verknüpfung von geschäftlichen und technischen Datenelementen
    • Wie können Sie das volle Potential Ihrer Data Lineage Lösung durch Artificial Intelligence entfalten

    Registrieren Sie sich jetzt und lernen Sie, das Optimum aus Ihren Daten herauszuholen.

    Wir freuen uns über Ihre Teilnahme!
  • DWH Automatisierung: Sparen Sie Zeit und Kosten
    DWH Automatisierung: Sparen Sie Zeit und Kosten
    André Dörr, Data Engineer, Exasol - Beat Bannwart, Product Manager, 2150 Feb 6 2020 10:00 am UTC 45 mins
    In unserem Webinar lernen Sie, wie sie den ‚Time-To-Market‘ ihrer BI-Lösung durch intelligente Datawarehouse-Automatisierung verbessern. Wie? Mit dem Datavault Builder kombinieren Sie modell- und datengetriebene Verfahren zur DHW Automatisierung, um noch mehr aus ihrer Exasol Datenbank herauszuholen:
    Im Webinar zeigen wir Ihnen wie Datavault Builder und Exasol bereits erfolgreiche zahlreiche Tools ersetzt haben, z.B. für das Database Design, Scheduling, Deployment bis hin zu ETL Tools – alles in einer integrierten Lösung. Neben Nutzen und Vorteilen zeigen wir Ihnen auch in einer Live Demo, wie Sie unterschiedlichste Daten aus Live-Quellen integrieren.
  • “Level-Up” Your Gaming Analytics
    “Level-Up” Your Gaming Analytics
    Camillo Fitzgerald (Futureplay Games) and Ernesto Ongaro (Gaming Data Expert) Feb 11 2020 10:00 am UTC 44 mins
    It's time to rise above vanity KPIs like DAUs!

    Are you:
    - Using data to drive game development?
    - Using data to optimise ad spend?
    - Tying these together to understand how UA, retention and monetization are linked in your games?
    - Interested in discovering how the pro’s set up their data pipeline?

    Join this live webinar to answer these questions, and more. You'll learn how to drive real change by leveraging a modern data platform to build better games and get some hands-on examples of analytics used at Futureplay Games.
  • AI in Finance: How to Benefit from Conversational AI
    AI in Finance: How to Benefit from Conversational AI
    Frank Burnett-Alleyne, Director Banking & Financial Services, and Morgana Caldarini, Country Manager Italy Feb 12 2020 10:00 am UTC 45 mins
    AI is transforming almost every aspect of the Financial Services industry and possibly the highest profile of all is the way Conversational AI is being used to deliver services to both customers and employees.

    Think chatbots, intelligent Virtual Assistants and Digital Employees! They deliver significant cost savings and engage with your customers in a highly engaging way, they provide 24/7 personalized services to customers and employees alike and drive tangible market differentiation through initiatives such as ‘the world’s first virtual reality bank’.

    In this highly engaging webinar, Frank Burnett-Alleyne and Morgana Caldarini, two of Artificial Solutions’ leading AI Specialists in finance, will explore case studies from the industry on how Conversational AI is already benefiting BFSI organizations. They will discuss the results, so you have a better idea of what ROI you can expect, and will share practical advice on how best to implement Conversational AI within the financial services sector.

    This webinar will arm you with all the information you need to understand the ‘Why’, ‘How’ and ‘What’ you need to do to successfully implement Conversational AI in your organization.
  • What’s next in B2B Marketing: Looking beyond inbound and ABM
    What’s next in B2B Marketing: Looking beyond inbound and ABM
    Karthik Nair, Director of Demand Generation, JOOR Feb 12 2020 10:00 am UTC 45 mins
    For every B2B marketer who ever wondered 'why should B2C marketers have all the fun?', the 2010’s had all the answers. We got to learn frameworks such as inbound, ABM, conversational marketing, talk triggers and had access to technologies that helped us achieve those goals.

    So, what’s next? Evoking strong emotions among your users/prospects for your product is the future for B2B companies, and the Product Led Growth (PLG) framework, combined with building communities is how you get there. Marketers should look at adopting specific elements of PLG’s framework whether you sell to SMBs, Mid-market or Enterprise businesses. PLG will soon become a basic expectation, like Inbound became a few years ago.

    At the heart of PLG is the approach of giving users the ability to easily experience the product before the paywall and equip them to appreciate the value in the trial period or trial version. While companies have begun finding their stride with successful sales-marketing alignment, the stakes how now increased, the future is going to be about sales-marketing-product alignment.

    Join this session for:

    1. A quick introduction to PLG and how it will take you further along in the journey to higher personalization and higher organizational alignment

    2. An approach to generating demand with traditional approaches, with some creative nuances, as you set yourself up for PLG

    3. Build alignment with technology/product teams to structure data to move to PLG

    4. A guide to building ‘tribes’ by connecting audiences with each other and with your company around theme of the problem you are solving for them

    5. A recommended approach to structuring your team

    6. Metrics you should track to measure performance