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Marketing

  • Manufacturing Intelligence: Keep Your Processes Under Control
    Manufacturing Intelligence: Keep Your Processes Under Control
    Alessandro Chimera, Manufacturing Industry Expert, and Danny Stout, Sr. Solutions Consultant, TIBCO Software Inc. Recorded: Apr 18 2019 30 mins
    The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.

    Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.

    What You Will Learn:

    -Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
    -How multi-variate statistical process control can help to detect deviations from a baseline
    -How to monitor in real time the OEE and produce a 360 view of your factory

    The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
  • The 3 Keys to Digital Transformation with Master Lock and Oracle
    The 3 Keys to Digital Transformation with Master Lock and Oracle
    Oracle, The Master Lock Company, and Apex IT Recorded: Apr 18 2019 63 mins
    At Master Lock, inconsistent manual processes, non-integrated systems, and lack of mobile collaboration made it challenging for sales teams to meet their customer demands on a timely basis.

    Join us to learn how with a vision to transform the customer experience, Master Lock replaced Salesforce and leveraged Oracle Customer Experience (CX) technology to automate, optimize, and integrate every touch point. Today the alignment across marketing, service, and sales has resulted in increased efficiencies, productivity, customer satisfaction, innovation, and revenue.

    Join us and you will learn:

    - The challenges Master Lock faced with multiple CRM systems and manual processes
    - Why Master Lock replaced Salesforce with an end-to-end Oracle CX solution
    - Cloud implementation and integration best practices with Apex IT
    - The 3 keys to a complete digital transformation

    Presenters:

    Presenter:
    Dat Haller, Global VP CX Sales, at Oracle
    Kelly Boelema, Principal Sales Consultant, at Oracle
    Waylen Pape, Director of Sales, at The Master Lock Company
    Bryan Hinz, VP Sales, at Apex IT
  • Looking To The Future
    Looking To The Future
    Dale Kirby - Microsoft, Andy Pink - Citrix Systems, Mike Preston - Rubrik, Kathi Grumke & Richard Coile - CDW Recorded: Apr 18 2019 68 mins
    As organizations look to set bold goals for the future, many will turn to people, platforms and processes to power their journey forward. But what are the big trends in data and analytics, technology and computing that will directly impact how we work, how we secure and how we advance organizations to a better tomorrow? From shifts in data management, analytics and security to new thinking in how to orchestrate digital transformation and activation, the future holds endless opportunities for those who can navigate it effectively.
  • Developing Modern Data Lakes with Data Virtualization
    Developing Modern Data Lakes with Data Virtualization
    Rick van der Lans, TIBCO Software Recorded: Apr 18 2019 31 mins
    A growing number of organizations now have multiple data lakes that use different technologies. These data sources must be integrated into a fused data lake to allow data scientists and other users to access data crucial for analytics.

    Generally, there are three solutions: Integration by data science tool, by data replication, or by data virtualization.

    In this webinar Rick van der Lans will set out the pros and cons of each these. The focus will be on how data virtualization technology simplifies access to new data lake architecture.

    Learn:

    -Why organizations have multiple data lakes
    -How the three solutions compare
    -Key data virtualization features for developing a fused data lake
  • The Modern Seller is Social: Elevating Relationships for Sales Results
    The Modern Seller is Social: Elevating Relationships for Sales Results
    Amy Franko, The Strategic Sales Expert Recorded: Apr 18 2019 43 mins
    In today’s world, we’re hyper-connected, just one or two clicks away from virtually any decision maker or influencer. And so is your competition. How do you rise above the noise? How do you turn connectivity into valuable relationships -- and then into sales results?

    Social capital. While social capital will likely never have a line item on a P&L, modern sellers know that the quality of their relationships directly impacts their sales pipeline and overall sales results. In fact, 85% of Amy Franko’s book of business is directly attributed to her network and the quality of her social capital. In this talk, she’ll share her top frameworks and strategies with you, directly from her Amazon best-seller, The Modern Seller.

    You will learn:

    The key elements of social capital and the types of relationships you need to build
    Two social frameworks that will help you accelerate sales
    Gaining access to centers of influence, knowing what value to provide, and earning more traction with them
    Specific online and offline strategies that will grow your strategic relationships
    As a bonus, you’ll receive the Key Relationships Inventory, to help you evaluate the strength of the key relationship types in your specific customers.
  • Building a Foundation for Transformative Self-Service
    Building a Foundation for Transformative Self-Service
    Mark Floisand, Chief Marketing Officer, Coveo Recorded: Apr 18 2019 35 mins
    Self-service has proven its worth in driving case deflection, lowering overall support costs and personalizing the customer experience. But did you know that strong self-service programs are strongly correlated to business and support revenue growth, employee retention and overall agent morale?

    To truly reap all of the potential benefits of your self-service strategy, companies must go beyond short-term benchmarking and project-by-project “baby steps.” True transformation starts with a solid foundation that can grow across organizational silos and departmental barriers to deliver relevance across your self-service sites.

    Register to listen to this prescriptive session which will outline vital steps that you can undertake to transform your self-service strategy and understand the true value it is having on your business, underscored by examples from pacesetters and new research showing an opportunity for a dramatic re-think of the metrics that self-service can really impact.
  • Learn How to Build an Exceptional Conversational AI Bot
    Learn How to Build an Exceptional Conversational AI Bot
    Peter Joles, Yelena Kasianova Recorded: Apr 17 2019 46 mins
    Many bots fail to deliver enterprise ready conversational solutions and fall short of understanding inquiries.

    That's where our Conversational AI Platform Teneo is different.

    Teneo is one of the most human-like experiences available in commercial conversational AI today, providing the complex capabilities required to create the simple, intuitive experience that your customer demands, while increasing customer engagement. With Teneo, a chatbot can be trained to go beyond the typical 85% understanding mark of competitor products to deliver near perfect results every time.

    Join Peter Joles, Presales Consultant at Artificial Solutions as he demos a Teneo built financial bot called "MyBank". See in real-time how Peter adds flows to enhance the chatbots' capabilities.

    -

    Introducing Teneo Developers, a new comprehensive resource to allow enterprise developers and partners fast access to experience the power of Teneo. Visit www.teneo.ai to get started for free.
  • How to Organize Your Salesforce to Sell and Grow the Largest Accounts
    How to Organize Your Salesforce to Sell and Grow the Largest Accounts
    Barbara Weaver Smith, The Large Account Sales Expert Recorded: Apr 17 2019 43 mins
    Program #4 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.

    This program begins a 3-part unit on how structural organization will either enhance or stifle your large account sales success. Making good decisions early will improve your ability to scale as you grow. Large accounts, key accounts, global accounts by their nature require a different type of sales organization than the one that runs your everyday small and midsize accounts. For larger companies, I’ll present ideas on restructuring if that’s what you need.


    You will learn:

    1.How to structure your sales organization to meet your large account sales goals, even when you are small.
    2.What organizational structures are most likely to scale.
    3.Inside, outside, or both sides? How you can decide.
    4.Complications in large account organizing and how to avoid them.
    5.How to include channels in your sales organization.
  • The Digital Media Challenge: Turn Content Consumers into Subscribers
    The Digital Media Challenge: Turn Content Consumers into Subscribers
    Eric Fullerton, Product Marketing Manager, Acquia & Myles Davidson, Managing Director, Inviqa Recorded: Apr 17 2019 56 mins
    Today’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys.

    Join Acquia and our expert partner Inviqa as we uncover topics such as:

    - The challenges and opportunities for media organisations looking to grow their reader revenue
    - Strategies and success stories for converting digital audiences into engaged subscribers
    - How you can deliver the right content, on the right channel, and at the right time
    - Discussing the steps for creating a personalised customer experience
  • Introducing TIBCO Data Virtualization 8
    Introducing TIBCO Data Virtualization 8
    Jason Tiret Sr. Product Manager TIBCO Data Virtualization, Stephen Archut Sr. Product Marketing Manager TIBCO Data Virtual Recorded: Apr 16 2019 17 mins
    Ten times faster, TIBCO® Data Virtualization 8 sets the standard for big data scale data virtualization with unique and significant advancements in scalability, performance, and workload management.

    Watch this webinar to hear about the exciting new features in the upcoming release of TIBCO Data Virtualization. Learn about the new massively parallel processing engine (MPP) that enables big data scale workloads, federating queries across data lakes, data marts, and your enterprise data warehouse. Other exciting new features include granular workload management, new data adapters, and developer productivity enhancements for ease of use.
  • The 7 Hats of Visualisation
    The 7 Hats of Visualisation
    Andy Kirk, Data Visualization Specialist and Founder of visualisingdata.com Recorded: Apr 16 2019 61 mins
    Data visualisation is a multidisciplinary art comprised of key roles to be fulfilled.
  • What's best for Analytics and Data Science : Cloud, On-Premises or Hybrid?
    What's best for Analytics and Data Science : Cloud, On-Premises or Hybrid?
    Mathias Golombek, CTO at Exasol - Helena Schwenk, AR & Market Insights at Exasol - Andrew Brust, GigaOM Research Recorded: Apr 12 2019 62 mins
    The cloud will inevitably be a component of your customers’ and prospects’ strategies, not to mention your own. But how does this impact analytics? That question is especially important since the journey to the cloud has many stops, and most companies won’t move all their data to the cloud immediately.

    It’s a heterogeneous, hybrid world out there: some data must stay on-premises, while some data is born in the cloud and should stay there. Other data allows discretion around migration and can be left in place. But when it comes to analytics, the work should encompass all data. Yet, how is that achieved with a single platform, when data isn’t centralized?

    The good news is solutions and architectures exist to achieve this mission. To learn more about applying analytics across all data in the cloud, on-premises or otherwise, plan to attend this free 1-hour webinar from GigaOm Research. The Webinar features GigaOm Analyst Andrew Brust and special guests, Mathias Golombek, CTO, and Helena Schwenk, AR and Market Insights Manager from Exasol, a leader in in-memory analytic databases
  • Value Proposition Masterclass:Value Proposition Mechanics for Marketing & Sales
    Value Proposition Masterclass:Value Proposition Mechanics for Marketing & Sales
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Recorded: Apr 11 2019 45 mins
    How was your last value proposition developed? A brainstorming session? Individual effort? Copying other value props? Does Sales create their own value prop, even though Marketing already has one? In over 30 years of marketing and sales experience, I have discovered there are as many ways of getting to one as there are people trying to create them. Given that most marketers or sellers rarely get training on value proposition development, it can be difficult to establish a consistent and repeatable approach. This session presents a Value Proposition Platform™ approach that is based on the preferences of decision-makers who evaluate them in their buyer journey.

    You will learn:

    1.The inputs necessary to design buyer-focus messaging from the start
    2.How to use internal and external stakeholders to gather buyer language
    3.How to build a Value Proposition hierarchy to cover different segments & audiences
    4.Pulling a Value Prop into Sales Messaging and Conversations
  • The Truth About Personalization
    The Truth About Personalization
    Erik Archer Smith, Director of Marketing Recorded: Apr 11 2019 46 mins
    Using a CDP to personalize marketing on the channels that really matter.

    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale.  But is this level of personalization really needed for all companies on all channels?

    In this talk we’ll share personalization industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a CDP can be used to maximize personalization results on the right channels that matter for your business.
  • Connected Intelligence Solutions with AI and ML
    Connected Intelligence Solutions with AI and ML
    Michael O’Connell, Chief Analytics Officer, TIBCO Software Recorded: Apr 11 2019 61 mins
    TIBCO® Connected Intelligence solutions connect data, systems, processes, and people—and incorporate predictive analytics, data visualization and analytic actions for applications such as asset management, customer engagement, risk investigation, and supply chain management.

    The TIBCO Connected Intelligence portfolio helps you reduce costs and downtime, increase output, and improve customer retention. It lets you easily construct and embed visual analysis and machine learning models in business processes—and even in field equipment—for responsive batch and on-demand software action.


    This webinar was hosted by Data Science Central in December 2018.
  • Value Proposition Masterclass:  The Anatomy of a Buyer-Focused Value Proposition
    Value Proposition Masterclass: The Anatomy of a Buyer-Focused Value Proposition
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Recorded: Apr 11 2019 41 mins
    An elevator pitch is often confused with a value proposition. The assumption is that if you have the pitch down, you will be able to drive the right buyer conversation. But if you start with just a short pitch – how do you get to extended messaging for marketing content that drives initial engagement? . In Session 2 of the Value Proposition Masterclass w will tackle the age-old assumption that a value prop has to be “short.” The reality is that expanding from one short sentence into coherent, and consistent marketing messaging across all types of content assets, types and formats is a huge challenge. A pitch should be a distillation of a strong message strategy that is well developed and thought out. The best elevator pitches and tag lines come from a strong foundation – ensuring that message is clear, consistent and buyer

    You will learn:

    1.The components of a complete Value Proposition Platform™
    2.Using a modular approach to value proposition messaging
    3.How to pull through your message into sales conversations
  • Value Proposition Masterclass: Live Value Prop Makeovers - Tips &Tricks
    Value Proposition Masterclass: Live Value Prop Makeovers - Tips &Tricks
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Recorded: Apr 11 2019 49 mins
    The pressure of deadlines, lead generation goals, and content creation can make refining a value proposition hard to fit in. Sometimes you just need to do a quick makeover to help narrow in on key targets or tweak to increase engagement. We will kick off Session 1 of the Value Proposition Masterclass by focusing on some tips and tricks to help you reboot your existing value prop to be more buyer-focused. We will look at some real value props sent in by BrightTalk Sales Expert Channel members and do some “live” makeovers to show you how to move closer to the buyer with language and focus adjustments.

    You will learn:

    1.How to quickly diagnose the health of your value prop
    2.Quickly identify the inputs necessary to design buyer-focus messaging from the start
    3.How to use internal and external stakeholders to gather buyer language
    4.How to avoid “me too” value points
  • Invest in an AI venture that’s opening a brand new advice market
    Invest in an AI venture that’s opening a brand new advice market
    Duncan Collins Recorded: Apr 11 2019 34 mins
    Find out how original technology is empowering a new breed of advisor to reach 5.5m very small businesses with affordable, sustained, solutions

    We are looking for switched on business people to:

    1) Provide hands on advice as AI Business Advisor®s (eg consultants)
    2) Set up Runagood® Business Centres to act as local advice hubs (eg accountant practices)
    3) Develop exclusive territory as Area Directors (experienced entrepreneurs)
    4) Invest in the company as active or passive shareholders (experienced business owners)

    The webinar will interest: accountants; consultants; B2B services experts: and experienced business investors

    In a 30 minute presentation by the Founder, followed by shared questions, you will find out about the market, technology, training, investment and ROI, and next steps if you wish to take any of the opportunities further.
  • Optimize air cargo processes thanks to Exasol and Information Builders
    Optimize air cargo processes thanks to Exasol and Information Builders
    Carsten Weidman, Technical Alliance Manager at Exasol and Denis Ribaud, Analyst Manager at iRIX Recorded: Apr 11 2019 40 mins
    The International Air Transport Association (IATA) is the trade assocationof the world's airlines, representing around 290 airlines, accounting for 82% of the total air traffic.
    In this webinar you will learn, how Cargo iQ – an IATA interest group -allows their members to optimize overall airfreight processes with a highspeed benchmark dashboard using Exasol and Information Builders. The benchmark reporting allows airlines to compare to other members and assesses all services provided by the participating companies along the transport routes being used using a standardized and agreed process. Solution Partner iRIX implemented an online portal that provides self-service milestones analytics of individual routes, timeframes and services.
  • How to Visualize Null and Zero
    How to Visualize Null and Zero
    Andy Kirk, Data Visualization Specialist and Founder of visualisingdata.com Recorded: Apr 11 2019 59 mins
    Join this webinar with data viz expert Andy Kirk to discover the major challenges and opportunities of visualising ‘nothing’ - the null and zero values in your data.

    Sometimes you have to work with a dataset that is missing data or populated with zero values, but often the incomplete data can reveal insights that are just as powerful as the data itself. In this session, Andy will discuss the key insights to look out for when analysing the absence of a data value compared to the presence of a zero value.

    By joining this webinar you will learn about:

    - How to visualise the zeros in your data
    - How to represent the null values in your data
    - How to deliberately use blank space to best visualise null and zero data
  • How to Implement a Sales Methodology So It Sticks!
    How to Implement a Sales Methodology So It Sticks!
    Mike Kunkle, The Sales Transformation Expert Recorded: Apr 10 2019 47 mins
    Do any of these statements sound familiar?

    - We need our reps to do better discovery! Let’s do a refresher training on that.”
    - Our reps need to shift from a product-focused transactional selling to value-based consultative selling.”
    - Why do we need to train our reps on qualification again? We just did a session at SKO?”

    Getting adoption for a new process or sales methodology is not easy. That’s because changing behavior, especially organizational behavior, is hard work.

    In this webinar on The Sales Experts channel, sales transformation expert Mike Kunkle will:

    - Expose some true stories and painful challenges with sales methodology adoption.
    - Share a logical process that has been proven to improve adoption, foster the behavior change you want to see, and improve sales force performance.
    - As a bonus, Mike will share one of the latest trends in sales methodology that can prepare your sales force to succeed with modern buyers in this buyers’ market.

    Join Mike for this webinar (where your questions are welcomed and expected) and learn how to implement a sales methodology so it sticks and delivers the sales results you want.
  • The Value of Visual Content and a Simplified User Interface
    The Value of Visual Content and a Simplified User Interface
    Daniel Foster, TechSmith & Scott Abel, The Content Wrangler Recorded: Apr 10 2019 59 mins
    It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
  • From Here to There: Intentional Sales Success A Framework for Sales Executives
    From Here to There: Intentional Sales Success A Framework for Sales Executives
    Dionne Mischler, The Inside Sales Team Expert Recorded: Apr 10 2019 46 mins
    During this webinar, we’ll talk about the top five key aspects that must be in place for a team to be intentionally successful. These aspects create the framework for:
    Effective Prospecting
    Graceful Conversations
    Increased Productivity

    This framework leads to more confident sales people closing more deals.
  • Decoding AI: How to Harness AI in Practical Support Scenarios
    Decoding AI: How to Harness AI in Practical Support Scenarios
    Laurent Simoneau, CTO, Coveo Recorded: Apr 10 2019 13 mins
    As support centers embrace the growing shift to self-service, and customer expectations for personalized interactions skyrocket, the ability to deliver relevant support experiences at scale has become business critical. Support leaders must turn to practical applications of AI as part of their self-service and assisted service strategies to achieve more efficient and tailored support delivery— without sacrificing the customer experience.

    In this webinar, we’ll walk through practical, real life examples of how leading support organizations are successfully leveraging AI and machine learning to transform their support operations. Join us for this session to get guidance on:
    -Which areas to focus on when it comes to implementing machine learning (ML) within your support strategy
    -How to assess your support organization’s need for AI based on the current maturity of your support delivery
    -How to evaluate the potential ROI of AI
  • Accelerate Sales Growth by Streamlining Customer Experiences
    Accelerate Sales Growth by Streamlining Customer Experiences
    DocuSign Recorded: Apr 10 2019 61 mins
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!


    Register here for free.


    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences


    Speakers:

    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign

    Sponsored by DocuSign
  • Part 1: Personal Development Essentials - How to Set Quality Goals
    Part 1: Personal Development Essentials - How to Set Quality Goals
    ISM Leader: Ruta Misiunaite Apr 23 2019 10:00 am UTC 30 mins
    Reasons to Attend:

    Have you already failed your New Year’s resolutions? Are you dreading coming into work on Mondays? Are you in need of some motivation to kick-start your goals and finish 2019 with a bang? Then you’re in luck because this webinar is meant for you!

    Within four short years, Ruta Misiunaite has progressed from being the most junior sales person in the company with no prior sales experience to one of the Senior Business Development Managers at IRI UK, responsible for going after £39m worth of key prospects’ business. The key driver behind Ruta’s success is her relentless focus on continuous personal development and passion for learning everything there is about being a great salesperson.

    In this first installment of our three-part series on Personal Development Essentials, Ruta will show you how to set quality goals that are challenging, exciting, and help you fall in love with what you do. Don’t wait for a Monday or January 1st to start working on your goals and sign up to this webinar now!

    Key Takeaways
    ●Tips & tricks that will help uncover what truly motivates you to get up in the morning
    ●Simple tools to help write a quality goal that makes you feel excited about realising your full potential
    ●Easy to implement techniques to ensure you stick to your goals throughout the whole year
  • Design a Customer Experience Transformation
    Design a Customer Experience Transformation
    Kevin Neher, Partner at McKinsey & Company Apr 23 2019 5:00 pm UTC 60 mins
    Customer experience is a key part of corporate strategy, but why are so many major transformation efforts frequently failing?

    -Find out common mistakes companies make when attempting to transform their business to meet new customer demands
    - Learn critical elements needed for successful CX transformations, including how to create a clear vision and road map, engage change agents, and determine sequencing.
  • Immersive Technology-The New Retail Reality
    Immersive Technology-The New Retail Reality
    Hamaad Chippa, Director, Industry Consulting, Retail Apr 23 2019 6:00 pm UTC 33 mins
    In fact, 8 of 10 retail leaders believe that immersive technologies are a key component of any digital transformation opportunities but have struggled to get much traction from them to date. This must change, and fast as customers have reported that 61% of them prefer stores which offer augmented reality experiences, 71% would return more often and 40% would pay more for a product if they could experience it in AR.

    How can these technologies be considered something more than just gimmicks or games? We’ll explore how important information about customers and products can be used to give these technologies staying power.
  • Why Visual Analytics?
    Why Visual Analytics?
    Grant Lawrence Apr 24 2019 12:00 pm UTC 38 mins
    When you are trying to understand and find key insights from your data, where do you begin?

    There are two popular approaches to visual data exploration-data visualisation and visual analytics. Both methods can help you to better understand your data, and this webinar will show you why.

    You'll discover how visual analysis makes it easy for you to deconstruct your data, quickly identify trends and correlations, get to the bottom of all sticky questions, and improve your reporting efficiency. By doing ad hoc analysis faster, you can put more energy into driving business impact.​

    Join us to learn about:

    The advantages of visual analysis over traditional analysis
    How to take the first step in visual data exploration - answering the 'what' questions
    How visual analytics lets you dig deeper into your data - the power of asking 'why'
  • Aligning your Marketing Tools for Better Digital Experiences
    Aligning your Marketing Tools for Better Digital Experiences
    Marc Vieleers, CEO, EXLRT and Arjen van den Akker, Product Marketing Director, SDL Apr 24 2019 3:00 pm UTC 60 mins
    Meeting customer expectations is tough, especially when your systems and processes aren’t properly aligned to create joined up customer journeys.

    How do you deliver a relevant digital experience for your customers, while retaining authenticity as a brand? Which marketing systems do you need to adopt to make it a reality?

    In our webinar we will explore:

    - Examples of great and poor contextual experiences and what makes them so
    - Why you need to focus on both data and content
    - The Turkish Airlines case: the results of cleverly combining data and content
    - Requirements for interoperability between your various marketing systems, and in particular your Content Management System (CMS)
    - The future of digital experiences.
  • Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship
    Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship
    Denise Biderman (Mary's List), Lisa Snyder (Tokeativity), Adelia Carrillo (Direct Cannabis Network) Apr 24 2019 3:00 pm UTC 55 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Adelia Carrillo and Lisa Snyder as they discuss start-up life, career transitions and being entrepreneurs.

    Adelia Carrillo - Founder & CEO of Direct Cannabis Network. DCN is the leading digital B2B news network covering the latest tech, entrepreneurs and innovative companies in the cannabis industry. With her roots in the corporate and consumer electronics industry, her passion for technology, startups and innovation has been a key strength in her transition into the cannabis space. Becoming a voice for the upcoming startups, uniting the cannabis business community, Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis entrepreneurship.

    Lisa Snyder - Founder & CEO of Tokeativity, The Global Cannabis Community for Women. Lisa is a cannabis and women’s rights activist, a web developer and online strategist. She has designed and launched over three hundred websites and digital campaigns, including ecommerce & membership platforms, and has extensive background in Google SEO leading back to 2004. Her work has been recognized in Forbes, Rolling Stone, The Guardian, MJ Lifestyle, Travel Portland, CannabisTours.com, Dope Magazine, Civilized, Willamette Week and Time Out New York among others.
  • Mobile Unlock Journey
    Mobile Unlock Journey
    Hannu Verkasalo, CEO, Verto | Vinayak Nair, VP Research Ops and Custom Analytics, Verto | Greg Wester, CMO of Mobile Posse Apr 24 2019 4:00 pm UTC 60 mins
    What happens after a Smartphone is unlocked? By default, an app is relaunched. Do some apps get relaunched more than others? What are the apps that best capture a user’s attention when launched by unlock? How effective are push notifications? How does being the first app seen after unlock matter considering today’s casual media consumption behavioral trends?

    In this 60 minute live webinar, Verto will use its proprietary single-source panel to provide an in-depth analysis on the mobile unlock journey and showcase metrics and analytics that help understand the impact of the first app seen after unlock. Additionally, we will get insight from one of the leading apps when it comes to user engagement after unlock.
  • Make Support Personal: Inject Relevance Into Every Interaction
    Make Support Personal: Inject Relevance Into Every Interaction
    John Ragsdale, Distinguished Research VP, Service Technology at TSIA & Jennifer MacIntosh, VP Customer Experience at Coveo Apr 24 2019 4:00 pm UTC 32 mins
    As your business scales, manually tracking, updating, and surfacing the right knowledge to your customers in a personalized, relevant manner quickly becomes unmanageable. This can lead to inconsistent and unreliable experiences for your customers and places unnecessary burdens on your support staff. Smarter, automated, and more scalable user experiences are necessary to get ahead.

    Join TSIA and Coveo for this 45-minute, prescriptive webinar that will reveal how to inject relevance into your support experiences at every customer interaction. We’ll demonstrate how companies are using AI-powered search and insights to leverage the intent and information behind every touch point of the customer journey to drive contextual, personalized, proactive experiences that result in:

    -Improved self-service success and case deflection.
    -Coherent and unified interactions across all support channels.
    -Better content strategy and user experience decisions based on data.

    You’ll also get a peek at the AI-powered support strategies that pacesetter companies like Salesforce, VMware, and Informatica are using to achieve relevance at every touchpoint.
  • How does your CMO stack up? Leadership perspectives on marketing performance
    How does your CMO stack up? Leadership perspectives on marketing performance
    Adam Needles - CEO of ANNUITAS Apr 24 2019 4:00 pm UTC 60 mins
    How often have you seen marketing report outstanding results while business growth goals are not being met?

    When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story.

    ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance.

    In other words, what does the rest of C-suite think of the decisions of a CMO?

    In this webinar, you will learn:

    - Why marketing success doesn't always align with business growth
    - The difference between a Brand focused and Revenue focused CMO
    - Whether the C-Suite is happy with marketing's KPI's and how they would change them
    - Why Revenue-focused CMO's are seen to be more successful than Brand-focused ones.


    Presenter information:

    Adam Needles is CEO of ANNUITAS. He is an expert in helping companies build buyer-driven perpetual demand generation programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.

    Lauren has more than 24 years of B2B marketing experience, ignited by a passion for driving business outcomes with brands that are ready to define and deliver optimal buyer and customer-centric experiences. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at enterprise organizations transform their demand marketing to drive profitable revenue growth and build sustainable brands.



    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and ANNUITAS who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media
    Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media
    Denise Biderman (Mary's List), Mary Pryor (Cannaclusive), Cynthia Salarizadeh (AxisWire) Apr 24 2019 4:00 pm UTC 55 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Mary Pryor and Cynthia Salarizadeh as they discuss the world of cannabis marketing, their own career transitions, and the future of cannabis advertising and media.

    Mary Pryor is the Co-Founder and CEO of Cannaclusive. She is a passionate and vocal media expert currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today, Mary is a powerful and accomplished Digital and Marketing Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, CBS News, Ebony Magazine, The Rolling Stones, VaynerMedia, Mindshare, McGarryBowen, McCann, SheKnows, and MusicWorld.

    Cynthia Salarizadeh is the Founder of AxisWire, as well as the Founder of House of Saka, which houses the world’s first cannabis infused still and sparkling rosé out of Napa Valley. In addition, Cynthia is the Co-founder of Green Market Media, most recognized for its cannabis finance news publication, Green Market Report, as well as Co-founder of Industry Power Women. As an entrepreneur, Cynthia has either founded or co-founded multiple companies that have successfully exited through acquisition within the cannabis industry. In 2018, Cynthia was nominated as Entrepreneur of the Year and CEO of the Year by Cashinbis; she was named by High Times as one of the 100 Women in High Places, and she was featured by Dope Magazine as one of the “Outstanding Women in Cannabis."
  • Sales Management - Fireside Chat: Coaching Tips and Hacks to Crush Your Sales
    Sales Management - Fireside Chat: Coaching Tips and Hacks to Crush Your Sales
    Steven Rosen and Keenan Apr 24 2019 4:00 pm UTC 44 mins
    You will learn:

    1. The Goal of Coaching
    2. How to Effectively Coach Your Team
    3. Top Coach Tips and Hacks
  • Secrets of Fintech Startup Success: A Formula for Disruption
    Secrets of Fintech Startup Success: A Formula for Disruption
    Yodlee Apr 24 2019 5:00 pm UTC 60 mins
    Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.

    Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.

    Register for the webinar to discover:

    • What successful fintech startups have in common
    • The differences between being a solopreneur vs. being a co-founder
    • Tips for finding and growing your dream team
    • How to go from killer idea to disruptive startup


    Speakers:

    • Evan Schuman, Moderator, VB
    • Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
    • Pierre Wolff, SVP Business Development, InCountry
    • Ken Kruszka, CEO, SnapCheck
    • Kathleen Utecht, Managing Partner, Core Innovation Capital
  • Get to "Why" Faster with AI-Driven Analytics
    Get to "Why" Faster with AI-Driven Analytics
    Sanjay Agarwal, VP of Engineering & Sean Zinsmeister, Head of Product Marketing, ThoughtSpot Apr 24 2019 5:00 pm UTC 60 mins
    For years, analytics vendors have helped enterprises understand what’s happening in their business, yet often failed at answering the more valuable question of why it’s happening.

    Everyone expects to have data to understand what’s happening it their business. When it comes to understanding why that’s happening, it’s a completely different story. People don’t even know what questions to ask to begin answering that question, slowing down decisions and stifling business growth.

    With AI-driven analytics, that’s all about to change. SpotIQ, the AI engine from ThoughtSpot, asks thousands of questions and automatically shares relevant, customized insights buried in your data. Business users can get to the heart of why changes are happening to make decisions with confidence.
  • Trailblazing Women Changing the Face of Cannabis: Community & Events
    Trailblazing Women Changing the Face of Cannabis: Community & Events
    Denise Biderman: Mary's List, Solonje Burnett: Humble Bloom, Sasha Perelman: Revolver Productions, Ashley Kingsley: Ellementa Apr 24 2019 5:00 pm UTC 60 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Solonje Burnett, Sasha Perelman & Ashley Kingsley as they discuss community & the importance of creating events of impact.

    Solonje Burnett is a cannavist & Co-Founder of Humble Bloom. As a culture consultant, she creates innovative workplace conferences, designs & implements D&I plans & forges agency partnerships. Her clients include Databricks, Working Mother Media, BetterCloud, & Koya Leadership Partners. Solonje produces events & festivals for conscious companies, hosts nightlife parties & programs music at membership clubs. She has worked with Afropunk, Summit Series, Le Bain at the Standard Hotel, Transgender Legal Defense & Education Fund & Soho House, among others.

    Sasha Perelman is the CEO of Revolver Productions. With 17+ years of global brand event curation, her portfolio includes Yves Saint Laurent, Giorgio Armani, 23&Me, & Lenscrafters. Sasha’s event 'Immersion' was featured in Rolling Stone as the “Best Pot Party in California.” In 2017, Revolver worked with the Grammy Award Winning Artist & Activist Common’s Non-Profit, Imagine Justice, for the Hope & Redemption Tour - a 30,000 person concert in Sacramento, & two prison shows raising awareness around mass incarceration. In 2018, Revolver Productions, partnered with MARY Magazine to launched Mary Talks - discussions around cannabis as a wellness & lifestyle tool.

    Ashley Kingsley is the Co-Founder of Ellementa. She is a strategic, multidisciplinary marketing executive who partners with CEOs & entrepreneurs - multi-million dollar brands and start-ups alike - to grow companies, brands, & profits. Noted as 'Top 50 People to Watch in Social Media' by Arrea Agency in 2017, she built & launched Daily Deals for Moms that expanded into 27 markets before it sold. She has been featured in the Wall Street Journal, Fox, CNN, CNBC, MSNBC, Mashable for Daily Deals for Mom, HERB, Techcrunch, Women's Day Magazine, Westword, & Fox31.
  • Networking, Connecting and Communicating your way to a Non-Executive Career
    Networking, Connecting and Communicating your way to a Non-Executive Career
    Anne Watson & Naomi Coxwell Apr 25 2019 9:00 am UTC 60 mins
    This interactive, free webinar session will take place on Thursday 25th of April at 10 am and will give you a clear insight into the art of networking and how it can unlock a multitude of opportunities when conducted well.



    The presentation will be led by Anne Watson, award-winning author and non-executive director and she will be joined by Naomi Coxwell, former Vice President of BP America and portfolio non-executive.



    The session will last around 45 minutes, with the first 20 minutes led by Anne, dedicated to the secrets of good networking. It will cover:



    The challenges you may face in a career transition
    How to harness your existing connections and make new ones
    Why Corporate Governance could dictate what roles are available to you
    How to create new connections, reach out to recruiters and engage at events


    This will then be followed by an informative Q&A between Anne and Naomi, where Naomi will discuss her transition to a non-executive career, experience on our Ahead of the Curve programme and how she’s managed to secure and excel in three different boardroom roles.
  • Marginal Gains to Improve Outcomes as a Sales Leader
    Marginal Gains to Improve Outcomes as a Sales Leader
    ISM Fellow: Ian Moyse Apr 25 2019 10:00 am UTC 30 mins
    Key Takeaways:

    •Key metrics to address to transform a sales team
    •What the board wants to see
    •How to make a positive personal impact


    Reasons to attend:

    In today’s selling world, Sales Leaders often hit roadblocks, start new roles and need to make an impact and find it harder and harder to make their mark. Ian Moyse has achieved success in firms running large multi-national teams, smaller startup’s needing to ramp and in joining companies needing sales fixing or acceleration and speaks often on fundamental approaches to driving sales growth and performance. If you take one new idea or focus away, it is with your 30 mins to attend this webinar.
  • 5 Payment Trends Driving Retail Transformation
    5 Payment Trends Driving Retail Transformation
    Joern Leogrande, Executive Vice President Wirecard Labs, Wirecard AG Apr 25 2019 1:00 pm UTC 60 mins
    The retail landscape is constantly changing and ever challenging. Rising costs and shifting consumer preferences have led to unexpected and ongoing casualties in the industry. Retailers, who have survived and are thriving in this competitive market, are embracing a multitude of trends and innovations, which address and capitalize on these two important points. At Wirecard, we firmly believe that the key to success is a payments strategy that underpins the overall retail strategy driving retail transformation.

    Whether you are a retailer, a business serving the retail industry or consulting in this sector, this webinar will be of value to you by:

    - Offering you a holistic view of payments across the entire retail ecosystem
    - Giving you food for thought and inspiring ideas for strategic projects in the next stage of your growth journey

    Moreover, you will get new perspectives and solutions pertaining to five key payment trends we believe are shaping today’s Retail Transformation:

    - A true omnichannel solution (with a specific focus on the growth of mobile payments)
    - Automated efficiency
    - Multi-Tier Distribution
    - Responsive Operations
    - Big Data & Artificial Intelligence to drive conversions

    Join Wirecard’s Joern Leogrande, Executive VP of Wirecard Labs as he explores and demonstrates how these trends drive Retail Transformation and most importantly offer you a step change to your top and bottom line results.
  • How Delivery Options Let You Differentiate Your Business
    How Delivery Options Let You Differentiate Your Business
    Duncan Licence Apr 25 2019 2:00 pm UTC 60 mins
    Consumers today expect their purchases to be delivered when and where they want them. By providing up-to-date, available delivery options at the point of purchase, retailers are able to build brand differentiation and loyalty with targeted and personalised delivery choices.

    In this webinar, we will highlight the importance of providing flexible and varied delivery options, which can Increase conversion, reduce basket abandonment and build brand loyalty.

    We will also showcase the Delivery Options Maturity index; MetaPack's industry benchmark report.
  • Transforming creative workflows: Making great content in the cloud
    Transforming creative workflows: Making great content in the cloud
    IBC365 | Jellyfish Pictures | More speakers announced soon... Apr 25 2019 3:00 pm UTC 75 mins
    Join IBC365 on Thursday 25 April at 4pm BST to explore why creators are turning to cloud to transform the way they make great content and how virtualised workflows are unlocking the ability to work in new ways: faster, more collaborative, more efficient and more creative.

    This webinar goes inside some of the world's leading content creators, production and post-production operations to hear how they are embracing cloud technology to transform the creative processes used to make, produce and deliver video.

    We'll get hands-on with practical lessons on how cloud is enabling more collaboration, access to more talent, round-the-clock working, more content security, and slicker workflows. There's also a dose of reality, as we understand the human and technology challenges and the potential pitfalls of virtualising creative workflows.

    Case studies focus on using cloud for:
    •Streamlining content creation in the field
    •Transforming production and post-production processes
    •Efficient content delivery and backhaul
  • The Download: Tech Talks by the HPCC Systems Community, Episode 23
    The Download: Tech Talks by the HPCC Systems Community, Episode 23
    HPCC Systems Apr 25 2019 3:00 pm UTC 120 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community.

    Featured speakers include:
    Jeremy Meier and David Noh, both Undergraduate Students at Clemson University - An Investigation into Time Series Analysis
    Over the past several months, our team has worked closely with a dataset having roughly 16,000 total observations, recording both the date and balance in financial data. Focusing on individual accounts with a size of around 400 observations, our first goal was to compare statistical metrics and techniques used commonly in time series analysis on the given data sets. We dove deep into two major industry standard methods for understanding and predicting on a dataset. Using insights learned from these observations, we hope to better predict future balances in the dataset, as well as find any anomalies or misbehavior in the data in order to provide business value.

    Roger Dev, Sr Architect, LexisNexis Risk Solutions - TextVectors - Machine Learning for Textual Data
    Text Vectorization allows for the mathematical treatment of textual information. Words, phrases, sentences, and paragraphs can be organized as points in high-dimensional space such that closeness in space implies closeness of meaning. HPCC Systems' new TextVectors module supports vectorization for words, phrases, or sentences in a parallelized, high-performance, and user-friendly package.

    Allan Wrobel, Consulting Software Engineer, LexisNexis Risk Solutions - ECL Tips and Tricks: Leveraging the power of HPCC Systems. Using AGGREGATE.
    The ECL built-in function AGGREGATE has been seen by many in the community as ‘complex’ and as such has been underused. However in using AGGREGATE you can be sure you’re playing to the strengths of HPCC Systems.
  • Customer Journey Management: How to Deliver Truly Connected Service Experiences
    Customer Journey Management: How to Deliver Truly Connected Service Experiences
    Aberdeen & Oracle Apr 25 2019 4:00 pm UTC 42 mins
    This webinar is important for any organization that lacks a holistic view of the customer journey. Watch to learn:

    • The role of journey management in delivering connected service experiences
    • Which emerging technologies service leaders plan to use in 2019 and beyond
    • How best-in-class companies have successfully achieved digitial transformation
    • Real-life success stories from companies delivering truly connected service experiences

    Presenters:

    Omer Minkara, VP & Principal Analyst, Contact Center & Customer Experience Management, Aberdeen and Danette Beal, Senior Product Strategist, Oracle
  • Your modern website needs a modern CDN
    Your modern website needs a modern CDN
    Andy Wyatt, Senior Product Marketing Manager, Instart Apr 25 2019 5:00 pm UTC 45 mins
    Delivering exceptional web experiences today requires a CDN that can go beyond the edge, and actually give you control and optimizations in the browser.

    As the web quickly changes, your customers expect more secure and performant web experiences. It’s crucial that your CDN does more than just cache static files and be available all around the world.

    The truth is, almost 50% of the requests an average website makes comes from a third party, which means a traditional CDN is only delivering half of your web experience. On top of that, the browser, not the edge, is becoming the point where optimizations and control need to be applied to give every user a great experience with your website.

    In this webinar, we’ll cover:

    - What makes up a modern website: public cloud, third-party tags, and dynamic content all coming together in the browser
    - Why modern websites need more than just caching and delivery to enable exceptional customer experiences
    - What optimizations and controls you should be looking for in a modern CDN
  • Raising the bar on content moderation for social & gaming platforms
    Raising the bar on content moderation for social & gaming platforms
    Two Hat Security Apr 25 2019 5:00 pm UTC 60 mins
    Social networks today are undergoing a massive paradigm shift when it comes to content moderation. From tragic shootings broadcast live on Facebook, to YouTube removing comments on children's' videos due to child predator concerns, social platforms are under fire from users, governments, and law enforcement to adopt better technology and strengthen their content moderation practices.

    It’s not all bad news. Business leaders have also realized that accurate, efficient moderation, coupled with positive reinforcement, can increase user retention and encourage growth.

    But who is responsible for enforcing these policies and practices? How did hate speech, abuse, and extremism become the “cost of being online”? And how can like-minded businesses band together to raise the bar and make their social platforms engaging, safe for all users, and ultimately, more profitable?

    Join Two Hat CEO and founder Chris Priebe and veteran analyst and market influencer Brian Solis for an insightful talk about the changing landscape of online conversations and the role of content moderation. Social abuse and objectionable materials need no longer be the price of admission.

    Register today for this free event!

    You’ll learn:

    *How to start a dialogue in your organization around protecting your audience without imposing on free speech
    *The business benefits of joining the growing movement to “raise the bar”
    *Practical tips and content moderation strategies from industry veterans
    *Why Two Hat’s blend of AI+HI (artificial intelligence + human interaction) is the first step towards solving today’s content moderation challenges

    Speakers:

    Brian Solis, Principal Digital Analyst at Altimeter, author of “Lifescale”
    Chris Priebe, CEO & founder of Two Hat Security
  • AI on Demand: Data Science in Operations
    AI on Demand: Data Science in Operations
    Michael O'Connell, Chief Analtyics Officer, TIBCO Apr 25 2019 5:00 pm UTC 31 mins
    AI is right here, right now—and changing our lives. The ever-present need for business optimization, combined with a long history of applied statistics, explosive growth in data, and recent advances in cloud computing, has created a perfect storm of innovation.

    Topics that are covered in the Webinar:

    -Applying AI insights in real time to enable optimal business decisions
    -Real-world examples of AI-powered recommender systems and anomaly detection
    -How to take advantage of TIBCO’s AI on-demand systems for faster insights and better decisions
  • Self Motivation – when you don’t feel like it
    Self Motivation – when you don’t feel like it
    Jim Cathcart Apr 26 2019 3:00 pm UTC 47 mins
    The Motivation Expert, Jim Cathcart, author of The Self Motivation Handbook and 17 other books, is one of the top influencers in Sales & Marketing worldwide. He’ll explain how to get people to do what needs to be done even when they don’t feel like it…yet. Jim is the original author of Relationship Selling® and has worked with over 3,000 clients to increase their success