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Marketing

  • How to save +80% in data center costs migrating to Google Cloud Platform (GCP)
    How to save +80% in data center costs migrating to Google Cloud Platform (GCP)
    Jamie Sidey, Chief of Staff for Optiva and Keith Millar, SVP Services Business at Pythian Recorded: Aug 16 2019 35 mins
    Optiva, a Canada-based company that develops software for communications service providers, already had plans to migrate to Google Cloud Platform (GCP) to become more agile and reduce costs. But when it acquired another company, it suddenly found itself in possession of many outdated assets located in data centers all over the world—complicating its goal of quickly and easily moving all of its assets to the cloud. Facing a complex and daunting task, the client turned to Google, and partner Pythian.

    In 35 minutes you will hear
    1. How Optiva and Pythian moved 10 data centers to GCP
    2. Learn about the lift & shift with a double-bubble
    3. Challenges Optiva and Pythian encountered during migration
  • How to master sleep - Get your best night's sleep ever
    How to master sleep - Get your best night's sleep ever
    Nick Elvery - Human Optimisation Expert Recorded: Aug 16 2019 30 mins
    Sleep is an essential component of living an optimised life but good quality sleep alludes so many people these days. In this webinar, Nick will work your through the best practices to get the best night' sleep ever.
  • Unlocking Your Offline and Online Customer Data to Boost Campaign Conversions
    Unlocking Your Offline and Online Customer Data to Boost Campaign Conversions
    Kris Irizawa - Director, Analytics and Gio Avila - Director, Business Development Recorded: Aug 15 2019 59 mins
    Join Principle and Arm Treasure Data to learn how to unify offline and online customer data for better marketing insights and improved conversion rates. 

    The Analytics team at Principle helps brands like Coach, Adidas, and Red Bull integrate data for deeper customer personalization and boosted campaign performance and 3 lucky participants will win a complimentary Google Audit.

    Here’s what you will learn: 

     - Best practices on ensuring your eCommerce website is setup for optimal tracking and reporting  
     - How to unify data from digital and physical channels 
     - How to visualize your data to find actionable insights 

    Save your seat today! 
  • Avoiding the Impact of Dirty Data
    Avoiding the Impact of Dirty Data
    John Muehling, Vice President of Client Strategy, Digital PI Recorded: Aug 14 2019 49 mins
    You've got the Data... Now what? Sourcing, normalization, routing. The data you bring in impacts all of your marketing initiatives and sales outreach. In this session, gets tips on how to bring in data cleanly to keep your march in tip-top shape and connect the data with the correct revenue team member for efficient follow up.
  • 2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
    2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
    Ken Evans, Senior Director, Marketing Operations at Fuze Recorded: Aug 14 2019 58 mins
    The marketing plan and how you execute it sets your marketing organization up for success or failure this coming year.

    Yet despite this, too many enterprise marketing organizations embark on ‘planning season chaos’ - they have no idea what worked (and why), what didn’t and where they need to invest next for maximum revenue impact this coming year.

    With FY20 planning season knocking on your door, now is your chance to break this vicious cycle by first examining the metrics that matter to your organization and secondly how to leverage the valuable insights to make smart decisions.

    In this webinar, Ken Evans, Senior Director, Marketing Operations at Fuze will show you how to drive maximum revenue impact by answering:
    • What metrics should I use during planning season and why?
    • Who within marketing (and beyond) cares about these metrics?
    • What technologies does Ken use to collect these metrics?

    The success of your year depends on a smart marketing plan - take the time to learn the metrics that matter to set your team up for success.
  • The Truth About Personalization: Using a CDP to Personalize Marketing
    The Truth About Personalization: Using a CDP to Personalize Marketing
    Erik Archer Smith, Director of Marketing, Arm Treasure Data Recorded: Aug 14 2019 59 mins
    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?

    In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.

    Marketers will learn:
    1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
    2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
    3. How a Customer Data Platform can help enable marketers to be more data driven.
  • See How Nike is Embracing Corporate Social Responsibility For A Global Workforce
    See How Nike is Embracing Corporate Social Responsibility For A Global Workforce
    Michael Mathison, Employee Engagement Manager, Global Community Impact, Nike Recorded: Aug 14 2019 20 mins
    Nike had developed a custom, sophisticated in-house corporate social responsibility (CSR) software platform, but as the company grew it became costly to maintain and challenging to scale. With employees working in hundreds of retail locations across the globe, Nike needed a technology partner to alleviate the administrative burden and provide their dispersed workforce with localized giving and volunteering experiences.

    But could they find a partner capable of providing the functionality of their custom, homegrown platform while enabling them to evolve their program?

    Listen as Michael Mathison, Employee Engagement Manager, Global Community Impact at Nike shares about the experience of finding the right tech partner to power their CSR program—and several key lessons learned along the way—in this webinar hosted by Maryann Fiala of the ACCP (Association of Corporate Citizenship Professionals).
  • Data & Insights to Speed Customer Acquisition
    Data & Insights to Speed Customer Acquisition
    Natalie Robb, Principal Market Analyst, WaveLength Analytics Recorded: Aug 14 2019 45 mins
    Today’s B2B marketing teams are focused on lead gen to feed hungry sales teams. However, the buying process, especially for large deals, includes various buying committee members and longer sales cycles – which adds up to more complexity. Even with Account-based Marketing (ABM), B2B marketers still struggle to deliver qualified leads. To improve conversions amidst challenge, marketers need to more effectively use data for better go-to-market strategies, market positioning, messaging, and marketing campaigns.

In this live webinar, the founder of WaveLength Analytics, DC Marketing Tech Talks, and the MarTech Magnified conference, Natalie Robb, shares practical advice on using data to improve go-to-market plans, marketing campaigns, and gain share.

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    In this webinar, you’ll learn: 
    -Why you need to define your total addressable market and target market
    -How quick and easy customer base profiling helps identify and prioritize new target accounts
    -When and how to do custom, primary research-based market segmentation
    -How to tie custom market segmentation to marketing campaigns and operations

    About the Speaker, Natalie Robb
    As an analytical marketing pioneer at WaveLength Analytics, Natalie Robb is a market analyst with decades of experience crushing data to build go-to-market strategies and high-value marketing content. Natalie uniquely combines technology, data, and marketing with a keen business perspective that has long helped technology and telecom clients gain competitive advantage. Dedicated to helping grow markets and firms, the WaveLength client list includes innovative startups and large tech firms like Microsoft and Nokia. In addition, Natalie organizes the DC Marketing Tech Talks Community and its acclaimed annual conference, MarTech Magnified. Natalie has a BA from University of Michigan and an MBA from the University of Texas at Austin. Learn more at www.wavelength-analytics.com or connect with her on LinkedIn at https://www.linkedin.com/in/nrobb/.
  • Value Over Volume: Zeroing In on Data that Drives Revenue
    Value Over Volume: Zeroing In on Data that Drives Revenue
    Christa Tuttle, Founder and CEO, Launch Marketing Recorded: Aug 14 2019 47 mins
    In order to make intelligent decisions from marketing data, B2B marketing execs need smart, precise data. Locating, vetting and analyzing this data, however, is one of the least exciting things for companies to prioritize. Many companies will choose volume over value and continue piling new data into their CRMs rather than taking on the slower, long-term work on proper data cultivation.

    Join Launch Marketing’s Founder and CEO Christa Tuttle as she explores the importance of a strong data foundation in maximizing the profit potential of marketing. This presentation will discuss the true value of data in several components of an integrated marketing plan, from messaging, lead generation and more.


    About Christa Tuttle

    Christa founded Launch Marketing, a boutique marketing firm that acts as a virtual marketing team to B2B tech companies, in 2001. Under her leadership, the company has grown exponentially, to a portfolio of more than 150 clients to date.

    Prior to founding Launch Marketing, Christa worked for Austin venture capital firm TL Ventures, where she managed marketing in-house and lent her expertise to its portfolio companies, helping them develop marketing plans and bring their first products to market. Before that, she led a marketing team at enterprise software company Trilogy, where her team successfully drove more than 50% of the lead generation.
  • How to Boost Your Sales, Leads, and Clients on Instagram in 2019
    How to Boost Your Sales, Leads, and Clients on Instagram in 2019
    Laurie Wang, Digital Marketing Consultant Recorded: Aug 14 2019 40 mins
    In this webinar, you will learn:

    1. The secret to spend less time on Instagram and get more results
    that you must know to dramatically cut down the time that you spend on Instagram, yet getting you more results and profits

    2. The top 3 mistakes that business owners make on Instagram in 2019
    by following advice that no longer works and I'll show you my insider tips on what does

    3. The most effective way to sell your services and products on Instagram in 2019 and confidently connect with your followers like a pro to create more impact online

    Instagram is constantly changing and is dramatically different in 2019 and beyond.

    Instead of just another social media platform, Instagram can become the main source of your business leads, sales, and booked clients.

    But a lot of the information and advice are outdated because so much has changed on this powerful platform.

    Join this webinar to get the most updated on what it takes to market you and your brand successfully on Instagram in 2019.

    About Laurie Wang:

    Laurie Wang is an award-winning digital marketing consultant, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy.

    She has been featured by the Guardian, Fast Company, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.
  • INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing
    INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach Recorded: Aug 14 2019 49 mins
    2020: The CMO is dead. Long live the Chief STOROI Officer !

    B2B marketing used to be simple, now we live in a post-big data world, inundated by information, reports and dashboards.

    Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen, pipeline, ROI and revenue marketing models... but few have really been able to analyse data and visualise insights in the right way yet. Why is it so? Lack of process, talent, tools or wrong mindset?

    From personas & pain points to channels & content, you will learn in one hour the key steps, tools and tips to save your and team’s career by increasing your stakeholders’ trust and becoming a revenue growth engine, from Insights to Stories and ROI.

    In 2020, most CMOs and their teams will face the ultimate battle with their CEO/CFO: defending their budget and job by proving their value, strategy, campaigns and optimising their ROI fully.

    Transforming to a Revenue Marketing Center of Excellence is a must and marketeers MUST act NOW !

    We will shortlist 5 main phases, 10 KPIs and 25 actions to focus on the right 20/80 of your marketing operations and increase commercial ROI. Get ready for an energetic tour of core benchmarks, guidelines and inspiration to ensure that your team & career will not hit the “data wall” in 2020!

    About Philippe Ruttens

    Bringing over 25 years of experience as a B2B marketer at firms like Accenture, EY, MasterCard and Iron Mountain, Philippe coaches CMOs and helps sales & marketing teams transform faster into Revenue / ROI-driven marketing centres of excellence. Leveraging his multi-sector consultant and interim manager expertise combined with templates & process applied at many B2B clients, he combines his strategic demand generation vision, quick wins on campaigns & channels with a pragmatic people- and data-focused approach. Philippe’s WHY is to boost marketing teams transformation and help executives achieve faster & higher commercial objectives.
  • Das mobile.de Data Warehouse: DSGVO konform - powered by Exasol & Data Vault
    Das mobile.de Data Warehouse: DSGVO konform - powered by Exasol & Data Vault
    Matthias Wegner, cimt - Michael Schulz, mobile.de - Christian Langmayr, Exasol Recorded: Aug 14 2019 63 mins
    Aufbewahrung, Bereitstellung und Verknüpfung von Daten sind die Grundidee eines Data Warehouse und insbesondere von Data Vault. Dieses Vorgehen steht in manchen Punkten im Konflikt zu den Vorgaben durch die Datenschutzgrundverordnung (DSGVO).

    Erfahren Sie in diesem Webinar aus erster Hand, wie das 10 Jahre alte Data Warehouse bei mobile.de auf eine zeitgemäße Datenbanktechnologie mit Exasol und eine DSGVO konforme Data Vault Architektur gehoben wird. Das neue DWH ist damit hoch flexibel und extrem performant.
  • Achieving Big Business Value from Big Data Initiatives
    Achieving Big Business Value from Big Data Initiatives
    Rick Karl, Vice President of Value Engineering, Zaloni Recorded: Aug 13 2019 34 mins
    ROI.
    Risk reduction.
    Cost savings.

    Ask 3 different people what their idea of business value means and you’ll often get three different answers. When you’re trying to implement an enterprise-wide data hub, it’s often necessary to show value early and often but how can that be easily done when there are multiple stakeholders?

    To justify the investment, it’s critical to show how your new data hub will meet the goals of IT, Finance, and any other departments involved in the initiative. By accurately measuring value, your project will be poised to cut costs, generate revenue, and radically transform the business.

    Join Rick Karl, Zaloni’s VP of Value Engineering, as he shows what’s needed when trying to highlight the value an enterprise data hub can provide to an organization.

    Topics include:
    - Challenges in demonstrating business value for complex data initiatives
    - How to perform a business value assessment for modern data efforts
    - Making the business case that aligns IT and Finance objectives
  • Turning Your Data into a Strategic Edge featuring Forrester Research
    Turning Your Data into a Strategic Edge featuring Forrester Research
    Guest Forrester Analyst Kjell Carlsson and Greg Strickland, COO at Periscope Data by Sisense Recorded: Aug 8 2019 59 mins
    Modern companies are using data to creatively disrupt industries and build new advantages. Others are creating and collecting data at an incredible pace, but still face a range of obstacles that prevent them from fully optimizing their analysis.

    Join guest Forrester Senior Analyst Kjell Carlsson and Periscope Data COO Greg Strickland as they discuss recent survey findings in the upcoming webinar “Turning Your Data into a Strategic Edge.” In the session, they’ll take a quantitative look at modern companies’ current data struggles, how they plan to get around those roadblocks and what value they expect to get with data in the future.

    Topics covered in this discussion include:
    - How companies today are using data to uncover value and gain a competitive advantage
    - What roadblocks are limiting your team’s access to data-based insights
    - Which technologies data teams are investing in today and how those teams plan to invest in the future
    - How the data revolution has changed expectations for data initiatives
  • Two Steps Forward, 5 Steps Back
    Two Steps Forward, 5 Steps Back
    Robert Rose, Chief Strategy Officer, The Content Advisory and John Graham, Vice President of Revenue, Clearslide Recorded: Aug 8 2019 43 mins
    This webinar is a must for both sales and marketing professionals. You will discover how content-marketing and sales-enablement teams are:

    • Relying on engagement engines propelled by content to boost performance
    • Creating strategies together and designing ways to measure content's effectiveness for their sales teams and business
    • Using content collaboration, customer centricity, and common measurement to drive better alignment between sales and marketing
  • Exceeding the Requirements of the Trust Economy
    Exceeding the Requirements of the Trust Economy
    Liz Miller - CMO Council, John Summers - Akamai, Charlie Cole- Samsonite and Tumi Recorded: Aug 8 2019 65 mins
    Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
  • Fast-Tracking Your Service Transformation with Salesforce Lightning & Coveo
    Fast-Tracking Your Service Transformation with Salesforce Lightning & Coveo
    David James, Product Marketing Director at Coveo & Neil Kostecki, Sr. Product Manager - Salesforce at Coveo Recorded: Aug 8 2019 32 mins
    The customer community. The contact center. The self-service support site. The chatbot you’re struggling to implement.

    With so many customer touchpoints, how do you keep pace and transform your service delivery to ensure customers and support agents alike are delivered the most relevant content, in the right context and at the exact moment of need?

    Coveo for Salesforce brings AI-powered search and recommendations directly inside your Service Cloud, Community Cloud, Sales Cloud and Salesforce Platform investments. The best part? Coveo is Lightning ready. So goodbye to custom coding and hello to drag and drop components. Whether you’ve already made the switch, or you’re looking to make the transition to Lightning, we have you covered.

    Join us for a live demo webinar to learn how fast-tracking your service transformation using Lightning and Coveo can:


    - Improve the agent experience inside Service Cloud to make them more productive and proficient
    - Deliver more relevant digital experiences for your customers on your community or website with chatbots and case deflection workflows
    - Gain deeper customer insights with rich analytics and reports to help your support org make better decisions
  • Engaging users and boosting advertising with AI
    Engaging users and boosting advertising with AI
    IBC365 | Media Distillery | Liberty Global | Grey Media Recorded: Aug 8 2019 63 mins
    The battle is on to win audiences and grow revenues - not only by having great content, but by delivering consistent improvements to user experiences and advertising models.

    Artificial intelligence and machine learning tools are creating new ways for content and platform owners to engage with consumers and compete in the new digital market.

    This webinar explores how cutting-edge AI and ML technology can:

    - Transform the way viewers discover and interact with content by extracting images, metadata and context
    - Analyse video to offer contextual advertising and increase revenues
    - Increase the value of existing video assets via content-based search and recommendations
    - Enable established operators to stay relevant for younger, digital-native viewers

    Speakers:
    Martin Prins, product owner, Media Distillery
    Susanne Rakels, senior manager discovery & personalisation, Liberty Global
    Ruhel Ali, founder/director, Grey Media
  • データ仮想化とは ~ データ統合のための最先端ソリューションのご紹介(更新版)
    データ仮想化とは ~ データ統合のための最先端ソリューションのご紹介(更新版)
    赤羽 善浩 パートナービジネス戦略部長 Denodo Technologies 株式会社 Recorded: Aug 8 2019 39 mins
    データ仮想化とは、どのようなソリューションなのか。昨今データ活用に注目が集まる中、データ統合や連携は重要な位置づけになりつつあります。データ仮想化は、データの物理的な複製なしでリアルタイムにデータ統合を実現できる、これまでとは全く異なる手法を採用するデータ統合戦略です。本ウェビナーでは、データ仮想化について、事例を交えてご紹介します。(本編は30分程度を予定しています。Q&Aのお時間も含めて1時間程度になります)
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Recorded: Aug 7 2019 59 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Rahel Anne Bailie & Thomas Burg Recorded: Aug 7 2019 61 mins
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • Choosing A Corporate Social Responsibility Partner to Enrich Employee Engagement
    Choosing A Corporate Social Responsibility Partner to Enrich Employee Engagement
    Dave Sciuk, VP of Corporate Development, Benevity Recorded: Aug 7 2019 11 mins
    Discover 10 revealing questions you need to ask a prospective Corporate Social Responsibility (CSR) partner to assess if they're the best choice to help you;
    - Set up your company's corporate giving program
    - Enrich employee engagement and volunteer programs
    - Get your grantmaking program on a path to unlock its full potential
  • 5 Critical Elements of a Customer Data Transformation
    5 Critical Elements of a Customer Data Transformation
    Jim Kelly, Principal Consultant at BlueVenn Recorded: Aug 7 2019 46 mins
    Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.

    In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.

    PLUS, every registrant will receive an exclusive copy of a new 7-stage Customer Data Maturity Model and research report!
  • AI Myths Debunked Series: AI and the Nature of Work
    AI Myths Debunked Series: AI and the Nature of Work
    Stephen Rahal, Director, Product Marketing, Coveo Recorded: Aug 7 2019 45 mins
    The biggest fear in the advancement of AI is its impact on our work. But we’ll look beyond the most common myths to uncover and understand the supporting role AI and machine learning can play in helping workers grow and perform in their roles, and how relevancy can be injected throughout the employee experience. In this webinar, you’ll learn:

    - The relationship between AI, machine learning and knowledge work
    - Work scenarios that are optimized through the practical use of AI
    - How to digitally-enable your employees and deliver a consumer-like experience
  • UNDERSTANDING THE IMPACT OF SALES & MARKETING MISALIGNMENT
    UNDERSTANDING THE IMPACT OF SALES & MARKETING MISALIGNMENT
    Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb Consulting Dec 5 2019 10:00 pm UTC 60 mins
    Marketing serves two customers. The external customer and the internal customer or sales organization. Alignment with the internal customer is just as important to revenue success. Research has shown that revenues are positively impacted when marketing improves their alignment with sales.

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the effects of marketing and sales misalignment.
  • What Sales Can Learn From A Teacher
    What Sales Can Learn From A Teacher
    Carole Mahoney, The Sales Coach Expert Aug 19 2019 3:00 pm UTC 34 mins
    Join host Carole Mahoney as she talks with Matt Miller, a teacher, blogger and presenter who has infused technology and innovative teaching methods in his classes for more than 10 years. He is the author of the book Ditch That Textbook: Free Your Teaching and Revolutionize Your Classroom and writes at the Ditch That Textbook blog about using technology and creative ideas in teaching.

    In this 30 minute interview, Carole asks Matt:

    1. What is the one thing that salespeople can do to better educate their buyers and adopt new ideas?

    2. What is one thing that sales managers can do to help salespeople learn and apply new skills?

    3. We are overloaded with tech- in every profession and market, it was supposed to make us more productive- but has it?

    4. What are some things that sales managers can use (like in GOogle apps) and how should they use them?
  • Reaching new customers by optimizing your product data
    Reaching new customers by optimizing your product data
    Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Consumer, Analytics and Cognitive Aug 20 2019 4:30 am UTC 32 mins
    Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
  • Data & Analytics Technology Trends in AI
    Data & Analytics Technology Trends in AI
    Owais Hashmi, NA Technical Sales Leader, IBM Watson & Cloud Platform Aug 20 2019 4:00 pm UTC 60 mins
    AI is expected to revolutionize how all industries operate over the next decade. To become data-driven, organizations are now tapping into Data Science and AI as a technology-enabled business strategy.

    Prospering requires increasing the productivity of data scientists, analysts, and developers as well as operationalizing the data science lifecycle from insight to prediction and optimization. Succeeding in this landscape requires understanding what is possible today and what will be available in the future.


    Join us in this session to learn the top technology trends in the Data & Analytics space this year and beyond. See how leading organizations like IBM are building solutions to help transform and power the AI led economy.
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Aug 20 2019 5:00 pm UTC 60 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • Apache Cassandra 101
    Apache Cassandra 101
    Alok Dwivedi, Senior Consultant, Instaclustr Aug 20 2019 5:00 pm UTC 60 mins
    If you are a Software Engineer, Database developer, DBA, DevOps, Enterprise or Solution Architect who has heard of Big Data and NoSQL but doesn't know exactly what the fuss is all about and want to learn more then this webinar is for you.

    Apache Cassandra is a highly available, linearly scalable, fault-tolerant database that can offer extremely high throughput and very low latency. It's one of the most popular and most successful NoSQL databases. It has been widely adopted by biggest tech names, major world-renowned brands and research institutes alike. This list includes companies like Apple, Twitter, Facebook, Netflix, Rackspace, Reddit and also research institutes like CERN.

    Instaclustr is organizing a multi-part webinar series on Apache Cassandra with an aim to help you in your journey of learning and making the best use of Apache Cassandra.

    In part-1 of this series, we will start with demystifying NoSQL, look at Cassandra basics, compare it with RDBMS for good and bad, and then move on to explore concepts like replication, partitioning, token ranges, consistency etc.
  • B2B Site Search Best Practices: Give Customers What They Need, When They Want It
    B2B Site Search Best Practices: Give Customers What They Need, When They Want It
    Andrew Crowder & Lipika Brahma Aug 20 2019 6:00 pm UTC 60 mins
    Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave.

    That’s why personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue.

    Join us to learn how Acuity Brands -- the largest manufacturer of lighting and lighting control systems in North America -- completely rebuilt its search-led website in just five months and on budget. Andrew Crowder, VP of Enterprise Architecture, will share his team’s strategy for executing on a critical imperative that came with high expectations, with tips on planning, lessons learned, and what’s next for search.

    Attend this webinar and learn:

    - How to plan and execute a large search-enabled site on time and on budget
    - Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time
    - The efficiencies of enabling business users to manage search right from Sitecore
  • Unlocking the AI-Enhanced Enterprise with Automated Analytics
    Unlocking the AI-Enhanced Enterprise with Automated Analytics
    Michael O’Connell, PhD, Chief Analytics Officer, TIBCO Software Inc. Aug 20 2019 7:00 pm UTC 60 mins
    While humans’ ability to adapt to technological change is increasing, it’s still not keeping pace with the projected rate of innovation in Artificial Intelligence. To overcome this widening gap, the future enterprise workforce must learn to adapt and develop skills to distill more business insights in less time.

    Join this webinar to see how AI-powered techniques are automating guided analytics workflows with the latest advancements in:

    - Smart Recommendations Engines
    - Natural Language Querying
    - Simplified Data Preparation
    - Data Science Functions for Advanced Applications
  • The Role of Data Virtualization in an API Economy (APAC)
    The Role of Data Virtualization in an API Economy (APAC)
    Pablo Alvarez-Yanez, Director of Product Management, Denodo Aug 21 2019 1:30 am UTC 47 mins
    Digital Transformation, even though a cliche, is definitely on top of every CEO's strategic initiative list. At the heart of any digital transformation, no matter the industry or the size of the company, there is an API strategy. Application programming interfaces (APIs) are the connection points between one application and another, and as such, they enable applications to build on each other, extend each other, and work with each other. Taken together, APIs represent a thriving ecosystem of developers that is showing no sign of slowing down.

    Attend this webinar to learn:

    - How data virtualization greatly enhances the capabilities of an API
    - How data virtualization works as a service container, as a source for microservices and as an API gateway
    - How data virtualization can create managed data services ecosystems in a thriving API economy
  • The Power of The 4th Quarter – Sales Strategies To Finish Strong
    The Power of The 4th Quarter – Sales Strategies To Finish Strong
    Meridith Elliott Powell, The Connection Expert Aug 21 2019 3:00 pm UTC 45 mins
    It is fourth quarter what is your plan? Believe it or not, the fourth quarter is the most important business sales quarter of the year. What you do in fourth quarter not only determines your numbers for the year, it has a major impact on your future success as well.
    But fourth quarter is famous for being the quarter you slow down, stop selling, and over-indulge in activities that do anything that keep sales growing.
    Keeping the energy high and the drive going through fourth quarter can be tough! First you’re tired; you have worked hard all year long to meet your sales quotas, excel at your goals and ensure that your bottom lines is healthy and strong. Not to mention the fact that fourth quarter comes with schedule overload: budgeting, holidays, parties and a much needed break from the everyday routine.
    But if you want a strong first quarter – the key is to start now. You need a strategy to keep the momentum going. Join us for this high-energy, power-packed webinar designed to put you ahead of your competition, and drive strong to the finish line.


    You will learn:

    1. Why fourth quarter is the key to success in sales
    2.Proven strategies that keep clients engaged, an business moving through fourth quarter
    3.Epic ideas to position yourself for more closed sales first quarter
    4.Secrets to getting clients to put you at the top of their holiday list
    5.Your personal plan of action
  • Best Practices in Threat Hunting: Optimizing the Anomalous Activity Search
    Best Practices in Threat Hunting: Optimizing the Anomalous Activity Search
    Brenden Bishop, Data Scientist, the Columbus Collaboratory Aug 21 2019 3:00 pm UTC 43 mins
    Join us for this webinar that will present an advanced data science approach to detecting anomalous behavior in complex systems like the typical corporate network that your IT Security team is trying to defend. Generalized anomaly detectors, without tuning for a specific use case, almost always result in high false alarm rates that lead to analyst alert fatigue and a detector which is effectively useless. In this session, Brenden Bishop, Data Scientist at the Columbus Collaboratory, will present an open source tool and best practices for building specific, repeatable, and scalable models for hunting your network’s anomalies. Through iteration and collaboration, defenders can hone in on interesting anomalies with increasing efficiency.
  • How to Lead the Buyers’ Process in Large Accounts
    How to Lead the Buyers’ Process in Large Accounts
    Barbara Weaver Smith, The Large Account Sales Expert Aug 21 2019 4:00 pm UTC 45 mins
    Description: Part #8 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.
    Volumes have been written about how to match your sales process to “the buyers’ journey.” Frankly I think most people involved in selecting and influencing big, complex buying decisions in large corporations don’t have any real clue how to do it. Procurement people have a set of procedures and rules, but they still have to satisfy the end users, who may have very different ideas about what criteria are most important. And the relative power of procurement and executive users varies greatly. Smart sellers know how to lead the buyers to the right decision, and how to do that is the subject of this webinar.

    You will learn:

    1. How to locate and connect with the appropriate buyers and influencers.
    2. How to plan with an internal team.
    3. How to plan for the initial meeting..
    4. How to prepare great questions.
    5. What to do when the process stalls.
  • AI for Business & IT - 8 Technologies, 9 processes, 10 checklist items
    AI for Business & IT - 8 Technologies, 9 processes, 10 checklist items
    Arun Trivedi Aug 21 2019 4:00 pm UTC 45 mins
    As AI becomes all-pervasive, more and more companies need to start thinking about how AI can help in their business transformation and optimization journey. According to a Gartner survey, 54% respondents plan to start deployment within the next few years. However, their are multiple barriers, including finding a starting point and fear of the unknown.

    This webinar breaks down AI for the business & IT - what use cases should CIOs and business organizations focus on and how do we get started? What are the possible use cases? How do we even go about thinking about AI in our organization in a structured way?
  • 6 Key Strategies to Boost Engagement in Your Workplace Giving Program
    6 Key Strategies to Boost Engagement in Your Workplace Giving Program
    Nicole Campbell, Principal of Goodness Consulting at Benevity Aug 21 2019 4:15 pm UTC 58 mins
    How do you get more people excited about your workplace giving and volunteering programs, especially when you have such a diverse workforce? We’ve taken exclusive data from our Fortune 1000 clients and outlined 6 actionable ways to create a compelling program that will make your people feel connected and purpose-driven. In other words, the program they’ve been waiting for!
  • The Real-World Impact of Product Data on User Experience
    The Real-World Impact of Product Data on User Experience
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Aug 21 2019 5:00 pm UTC 15 mins
    Product content will make or break your digital commerce user experience. But what does that really mean? In this 15-minute session our digital commerce experts use real world examples to:

    -- walk through the basics of content strategy
    -- illustrate how product content can be used to differentiate from competitors (for better or worse)
    -- show how various components of your “Product Rulebook” directly impact the users experience
  • Reimagine Data Governance: Data Governance. Meet Data Security.
    Reimagine Data Governance: Data Governance. Meet Data Security.
    Andy Joss, Head of Solutions & Data Governance, Steve Holyer, Solutions Specialist, Informatica Aug 22 2019 4:30 am UTC 58 mins
    With organizations collecting an ever-increasing volume of data, the risk of a data breach or falling foul of a regulator is also increasing. Data security, privacy and protection is fast becoming a “must have” requirement within many data programs.

    Organizations are starting to realize that there are potentially great synergies in having a much closer understanding of their data from both a governance and security viewpoint. Add in Artificial Intelligence and automation for remediation, together these capabilities are proving to be significant allies in the continuous battle of cyber-security and enabling Data Governance programs.

    This webinar explores how these two worlds can now better understand the role that each has to play, in supporting and protecting their organization.

    As part of the Reimagine Data Governance series of webinars, Informatica will demonstrate how having a closer relationship between the worlds of governance and security can enhance existing data use and data security capabilities. And how you, in taking that holistic approach, can provide governed and protected data to achieve key business outcomes.
  • Payments & Retail: the impact of friendly fraud
    Payments & Retail: the impact of friendly fraud
    BRC & The Chargeback Company Aug 22 2019 1:00 pm UTC 60 mins
    This webinar will explore how retailers can manage payment disputes and stop revenue loss with key trend analysis and case study examples.
  • Be the CEO of Your Sales Career
    Be the CEO of Your Sales Career
    Scott Ingram, The Sales Success Stories Expert Aug 22 2019 4:00 pm UTC 45 mins
    Whether you're looking to get started in sales, or are already established and want to plan the next steps of your sales career path this, is for you! In this webinar Scott Ingram, founder of Sales Success Media, will talk with David Weiss, Sales Executive at ADP and author of “Your Definitive Sales Career Guide,” about how to start, grow and manage your sales career journey.

    You will learn:

    1.    The best way to get a strong start in the sales profession
    2.    Intentionally advancing into better opportunities and bigger earnings
    3.    How to develop relationships with mentors
    4.    What it will take to get to the next level
  • Positioning Your Company for Sales Success
    Positioning Your Company for Sales Success
    Liz Heiman, Chief Strategy Officer Aug 22 2019 7:00 pm UTC 45 mins
    Understanding how to position your company for sales success is critical. In this program, you will understand how to improve sales and marketing alignment with a clearly defined market position and value prop. You will know how positioning yourself with the right buying influences is key to sales acceleration.
  • From Campaign to Culture: Why Doing Good Looks Different
    From Campaign to Culture: Why Doing Good Looks Different
    Brianne V.L., Success Marketing Specialist; Anusha S., VP of Client Success; Nicole C., Principal of Goodness Consulting Aug 23 2019 4:15 pm UTC 35 mins
    We’ve seen a big trend this year with leading CSR programs shifting their approach to doing good by putting their people at the center—and they’re driving more employee engagement and social impact as a result. Learn how these companies are maximizing their impact by leveraging three key ingredients: responsiveness, democratization and inclusivity.
  • Discover the Latest Innovations at Tableau
    Discover the Latest Innovations at Tableau
    Jay Peir, Executive Vice President, Corporate Development and Strategy, Tableau Aug 27 2019 2:00 am UTC 50 mins
    Learn about Tableau and her exciting innovations, plus watch a demonstration of our products!
  • Combining  #3brainselling with Neuroscience to accelerate growth
    Combining #3brainselling with Neuroscience to accelerate growth
    Mark Erskine: ISM Fellow Aug 27 2019 10:00 am UTC 60 mins
    Reasons to Attend:

    Understanding brain development since caveman times provides the key to influencing others especially given the massive advances in neuroscience over recent years which has taken the art of persuasion beyond psychology into brain chemistry. The Reptilian brain, the Limbic system and the Neo Cortex can be likened to your “Gut”, “Heart” and “Head” brain. These three brains transmit data constantly to each other when we make decisions but if we want sales success we must first understand our own preferences by using behavioural profiling and then diagnose which of these dominates the customers brain to stimulate sales, increase conversion ratios and shorten sales cycles.

    Key Takeaways

    •Understand how the human brain has developed and how to use this in sales
    •Discovering your own behavioural brain preferences is the critical first step to managing your selling style
    •Learn what techniques stimulate which part of the brain and how to leverage them
    •Understand why selling has to stimulate each part of the brain to ensure success
    •Learn why so many training methodologies and programmes are too one dimensional to succeed.
  • Three Strategies to Accelerate Sales in the Age of Information Overload
    Three Strategies to Accelerate Sales in the Age of Information Overload
    Shari Levitin, The Sales Evolution Expert Aug 27 2019 4:00 pm UTC 45 mins
    Here’s a statistic that will boggle your mind: Humans consume 74 gigabytes, the equivalent of 175 newspapers of content, per day. Customers are assaulted with facts, pseudo facts, white papers, media and statistics all posing as relevant information. Much of the well sourced information is contradictory. Sorting the “need to knows” from the “nice to knows” can be exhausting. Add to this a new average of
    ten stake holders and more and more customers are defaulting to the status quo or a no deal. What’s the solution? New research, just released by Gartner, reveals that sellers who help make sense of information, who can simplify and tune into the feelings of their customers rather than piling on more data, significantly outperform
    their peers. How must sellers adapt to this new reality? What are the three most important behaviors to this new reality of sense making?

    In this webinar you will learn to:

    1. Leverage video to reach additional stakeholders and improve customer experience.
    2. Create buyer focused presentations that drive your unique value.
    3. Ask questions that line up with how the brain processes information.
    4. Guide buyers to a buying decision through stories, metaphors and anecdotes.
  • Use Cases for Conversational AI in the Automotive Industry
    Use Cases for Conversational AI in the Automotive Industry
    Siem Uittenhout, Ann Knox, Yelena Kasianova Aug 27 2019 4:00 pm UTC 60 mins
    Conversational AI is changing the way people interact with technology.

    From speech-enabled interfaces, through to intelligent virtual assistants and chatbots, it’s becoming increasingly apparent that customers are looking for a more humanlike, natural experience.

    Teneo is one of the most human-like experiences available in commercial conversational AI today, providing the complex capabilities required to create the simple, intuitive experience that your customer demands, while increasing customer engagement. With Teneo, a chatbot can be trained to go beyond the typical 85% understanding mark of competitor products to deliver near-perfect results every time.

    Join Siem Uittenhout, Presales Consultant at Artificial Solutions as he demos a Teneo built automotive solution called the Smart SatNav assistant. As well as, Ann Knox, who will discuss our current live solutions with a client in the automotive industry.

    -

    Introducing Teneo Developers, a new comprehensive resource to allow enterprise developers and partners fast access to experience the power of Teneo. Visit www.teneo.ai to get started for free.
  • Building a world-class sales organization
    Building a world-class sales organization
    Dell for Entrepreneurs Aug 27 2019 5:00 pm UTC 60 mins
    The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.

    Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.

    Register for free now!

    Attend this webinar and learn:
    *How to effectively hire and train a top sales force
    *What the smartest sales quotas look like, and how to set them
    *How to create and implement business management systems
    *What motivates sales teams, and how to take advantage
    *What an effective sales culture looks like and how to build one

    Speakers:
    *Burt Powers, Senior Director of Dell Small Business Sales
  • How to Use Intelligent Site Search to Increase Conversions
    How to Use Intelligent Site Search to Increase Conversions
    Jon Rossman & Mark Floisand Aug 27 2019 6:00 pm UTC 55 mins
    Your customers don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. And with site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before.

    In this webinar, you will learn how Motorola Solutions is adapting its digital strategy to the changing expectations of their customers. Jon Rossman, Solutions Digital Experience Manager at Motorola will share his experience and lessons learned from creating a more relevant, unified and personalized website experience. You’ll hear practical tips to increase website traffic and conversion, and strengthen the relationships with your brand. Additionally, you will learn:

    · Motorola’s strategy and roadmap to create relevant experiences at scale
    · Simple site design and functionality changes that can have a big impact on search
    · How artificial intelligence can help you deliver the most relevant search results
    · How to leverage analytics from the search experience to evolve your web strategy