The channel sales community on BrightTALK is made up of thousands of sales professionals specializing in channel sales strategy, reseller sales and channel opportunities. Find relevant content on demand or engage with peers and industry leaders in live channel sales webinars and round table discussions.
David Hazar SANS analyst, SANS Institute | David Aiken, Solutions Architect Manager AWS MarketplaceRecorded: Jul 11 201956 mins
When migrating endpoint security controls to protect their cloud workloads, organizations must first consider their own security, operational and business needs. Next, they should assess their requirements against the solutions already in use in-house against the in-cloud security solutions they’re considering. Ultimately, these requirements should help organizations come to a decision on whether to migrate their existing security to the cloud, or use cloud-provided tools to protect their cloud endpoints.
SANS instructor David Hazar, AWS Solutions Architect Manager David Aiken, and Optiv Cloud Security Practice Leader Joe Vadakkan will release guidelines for determining your cloud endpoint security controls and selecting solutions through the AWS Marketplace.
Attendees will learn:
- How cloud design affects endpoint security
- Needs and capabilities associated with endpoint security platforms in the cloud (such as automation, behavioral detection and blocking, and threat hunting capabilities)
- Specific focus on cloud-based endpoint detection and response (EDR)
- Solution guidance and evaluation considerations for endpoint security platforms, including real-world success observations
- Key questions for potential vendors to determine which endpoint security platform(s) are best-suited for integration and implementation in your AWS environment
Join this webinar and gain practical knowledge on how to evaluate and select an effective endpoint security platform for the cloud. Don’t miss this opportunity to improve your endpoint security strategy with industry-leading guidance from SANS, Optiv and AWS Marketplace.
Robin Norwood, Cloud Coding Instructor and Chris Chapman, Solutions Architect, AWS MarketplaceRecorded: Jul 9 201934 mins
In this new webinar, Amazon Web Services (AWS) and global cloud training experts, A Cloud Guru, have collaborated to help you identify and tackle the important challenges IT practitioners face when migrating business apps to the cloud. This training-based session will show you how to benchmark your performance, identify challenging areas, prioritize use cases, and pair them with relevant AWS native services and software seller solutions in AWS Marketplace.
Attendees will receive:
- Expert guidance and training on principles for designing a high-performance cloud infrastructure
- A guide to AWS Well Architected Framework (WAF), and how it's helping IT professionals understand how to build secure, agile, high-performing cloud infrastructures
- How AWS Marketplace software seller solutions are helping customers today overcome challenges related to improving their IT operations in the cloud
About the Speakers:
Robin Norwood is the creator of A Cloud Guru’s Coding for the Cloud series: a hands-on web series dedicated to building software in a modern day, serverless world. He creates engaging, accessible, and highly technical content for technology professionals at the cutting edge of cloud computing. Robin is an AWS Certified Solutions Architect, AWS Certified SysOps Administrator, and AWS Certified Developer.
Chris Chapman is a Partner Solutions Architect at AWS, covering AWS Marketplace, Service Catalog, and Control Tower. His core mission is helping customers and partners automate AWS infrastructure deployment and provisioning. He is an AWS Certified Solutions Architect, and his skills include cloud computing, data integration and architecture, SaaS computing, and design and software development. Chris has previous experience as a developer, system architect, and big data architect.
Ed Maguire, Principal Partner, Momenta PartnersRecorded: Jul 5 201957 mins
When it comes to innovation, we've arguably seen more technological advancements over the last ten years than at any other point in time. Technology as we know it is changing before our eyes. We see the merging of the digital and physical worlds through technologies such as augmented reality; artificial intelligence enables computers to think faster than humans, and blockchain technology is considered by many to be the greatest technological innovation since the internet.
More importantly, we're not only seeing new technologies but the convergence and intersection of multiple technologies as they extend and create new capabilities through their collaboration. The era of combinatorial innovation is upon us, and the combined impact of augmented reality, artificial intelligence, blockchain and other technologies on Connected Industry will be unprecedented.
This webinar provides an opportunity to explore and consider the applications of new technologies as they related to IoT and Connected Industry.
We'll take a look at:
- The current status of AI, AR, blockchain and distributed ledger technologies and their role in empowering Connected Industry
- Benefits and risks of evolution
- Use cases across multiple industries
- Future timelines and predictions
Dave Shackleford | SANS analyst, SANS institute; David Aiken | Solutions Architect, AWS MarketplaceRecorded: Jul 4 201944 mins
As more organizations store sensitive data in the cloud, and as data protection regulations become more stringent, security personnel should consider developing a strategy to protect their assets in the AWS cloud. However, this poses many important questions, such as: How can I securely migrate data from on-premises storage volumes to AWS services, or from existing AWS services to new AWS services? What controls are needed? And what performance requirements must be met?
SANS analyst Dave Shackleford explores the controls that are critical to data security and how to scale on-premises data protection strategies to the cloud.
Attendees will learn:
- How to use data loss prevention, encryption, access controls, user behavior analytics, and data life cycle controls as integral parts of a data protection strategy
- Key steps in scaling data protection to the AWS cloud, and which AWS storage and database services can be used to establish data encryption capabilities
- Ways to minimize common risks from human error with a combination of AWS and third-party services, and how organizations are using both to secure data in AWS
About the Speakers:
Dave Shackleford is a SANS analyst, senior instructor, course author, GIAC technical director, and member of the board of directors for the SANS Technology Institute. He is the founder and principal consultant with Voodoo Security, and has consulted with hundreds of organizations in the areas of security, regulatory compliance, and network architecture and engineering.
David Aiken is a Solutions Architect Manager at AWS covering AWS Marketplace, Service Catalog, Migration Services, and Control Tower. He leads a team of specialist AWS SAs that help customers implement security and governance best practices using native AWS Services and Partner products. He is an AWS Certified Solutions Architect and his skills include cloud computing, enterprise architecture, agile methodologies, web services, and software design and development.
Jon Williams, Managing Director, Strategic ProposalsRecorded: Jul 4 201954 mins
Reasons to Attend:
•75% of Buyers say that proposals are the critical part of their decision-making process and therefore critical to winning business for many sales teams
•Majority of clients and prospects are disappointed with the proposals they receive
•In fact, according to recent research, most buyers think they could write better proposals than their bidders!
•Understand latest industry thinking
•Leading insights into buyers
•10 tips for maximising your win rates by ensuring your proposals are the best
•Best practice examples
Written proposals are a key part of winning business for many sales teams. Yet salespeople often find the process for responding to an RFP frustrating – and clients report being disappointed in the tenders they receive. According to Strategic Proposals’ most recent survey, the majority of buyers think they could write better proposals than their bidders!
Join our July 4th webinar with Jon Williams, the managing director of Strategic Proposals, to gain insight into how leading organisations ensure their proposals are the best. Jon will share the latest industry thinking, best practice examples and his top ten tips for maximising your win rate.
Deb Calvert, president of People First Productivity SolutionsRecorded: Jul 2 201944 mins
Are you hiring the top sales talent that can do the very best job possible of selling your products/services? Do you know what traits, knowledge, and skills lead to sales success in your industry, market, and product line? Join us for this research-based webinar that will teach you how to:
- Identify the sales competencies that truly drive success for YOUR organization
- Hire for those competencies to ensure rapid ramp-up and better retention
- Write job descriptions, performance standards, and reviews that consistently feature the right competencies
- Develop the right competencies in your sales team
Gavin Ingham: ISM FellowRecorded: Jul 2 201970 mins
Reasons to Attend:
This #IAM10 High-Performance Teams webinar will help you to build world-class teams that are more motivated, more focused and more productive.
Are your teams frazzled, constantly fire-fighting and drowning in day-to-day challenges? Do they struggle to find time to focus on their most important tasks? Does it sometimes feel like Groundhog Day where your people seem to be going through the motions, day after day? Do you feel like a small percentage of your people are on fire and the rest is just smoldering, lacking that important spark of motivation, commitment, and passion?
What could you achieve in your business if your teams were more motivated, more focused and more productive? What if you could light the touch paper and stand back and watch them ignite?
Attend this webinar for more.
Ed Maguire, Momenta PartnersRecorded: Jun 27 201957 mins
Edge, mobile edge, and fog computing have emerged, offering a panacea to the pain points of IoT data. Companies such as Intel, SAP, Ericsson and Dell Technologies are creating their own solutions. Edge computing has the potential to impact the data infrastructure of the IoT, but what are the benefits and risks of moving away from the cloud? Edge computing comes with a suite of considerations that need to be carefully considered prior to adoption that we'll explore in turn.
This webinar will cover:
- The current state of fog and intelligent edge computing
- What are the benefits/risks of moving away from the cloud?
- What does this mean for cloud computing, data infrastructure and data analytics?
- What are the best use cases of edge computing and what are its limitations?
- Forecasts on future applications
Digital Transformation is dead! As you plan your journey, one of the first steps is to think about what needs to be done, why and how. The webinar presents 3 ways to navigate your way without losing track of your goal(s).
Each path has its own set of focus areas. Irrespective of he approach you take, their are 6 dimensions of transformation that you must plan around to be successful.
Companies are leaving money on the table when it comes to their promotional strategies, says Simon-Kucher Partner, Ricardo Rubi. Find out the three key things companies should be taking into account when thinking about promotions to make sure you’re maximizing your growth without eating into your profits.
We asked Partner and Board Member Madhavan Ramanujam how companies, especially those in the software, internet, and tech industries, can make money from their innovative solutions that use artificial intelligence and machine learning.
"Focus on getting the fundamentals right and find out how you can improve your day-to-day pricing processes with digital support.” In this video, Dr. Andrea Maessen shares her short-term recommendations on digital pricing for B2B companies.
Is your sales team failing to hit targets in a certain region? Or, are they meeting targets but there is room to go further? Take our 5-minutes Sales Opportunity Self-Assessment and receive immediate, actionable results tailored to your industry and market. Use this link to launch the assessment:
Jim Preston, Sales Director, ShowpadRecorded: Jun 20 201973 mins
Reasons to Attend:
Today’s B2B buyers are more savvy and demanding than ever. They want a high quality, personalised and interactive content in real-time that will enable them to make informed buying decisions.
Learn how a relatively new discipline, sales enablement, empowers teams with the tools, content, knowledge and skills to boost engagement with buyers resulting in improved returns. Furthermore, understand how digital alignment from CRM to marketing automation and sales tools, is essential for success empowering real-time activity and reporting through AI.
Understand how ‘Sales Enablement’ together with Digital Transformation help your organisation to:
- Boost Sales and ROI through a centralised end-to-end platform that aligns Sales and Marketing.
- Adopt a buyer-first approach by creating personalised, buyer-driven content in real-time to boost engagements and results.
- Reduce cost and drive efficiency with AI-driven search, recommendations and integrated IT infrastructure.
Gert Jan Wolfis, Cloud Solution Architect, F5 Networks | Darren Sharpe, Business Development, AWS MarketplaceRecorded: Jun 20 201972 mins
Many organisations face an exploding application portfolio that becomes increasingly important to the business. Attend this webinar to learn from AWS and F5 Networks experts how you can use advanced application services to migrate to and deploy your apps on AWS and how to:
- Improve manageability, strengthen security, and ensure faster application deployments
- Secure AWS workloads against even the most sophisticated threats
- Explore, trial, and consume app services and security solutions in AWS Marketplace
- Deploy cloud solution templates directly from AWS Marketplace
Christian Atherton and Sam Oliver-Welsh: Simon - Kucher & PartnersRecorded: Jun 18 201974 mins
Reasons to Attend:
Incentives can be a powerful lever to drive sales, but it can be a challenge to get them right.
What metrics should we use? Sales? Gross Margin?
Should we keep it simple or should we drive better outcomes more elements in a balanced scorecard?
How much of the reward should be variable?
Should we cap incentives?
We think that we are rational about incentives, but actually, we all share some innate biases that could be leading to sub-optimal sales outcomes. Join us for our “Incentives - following the money” webinar to see how you can counter or even take advantage of sales biases to drive better sales performance.
•Insight on what metrics tend to work best
•How thinking of incentives as a cost can lead to sub-optimal decisions
•Learn whether incentive caps tend to be a good idea or not
•The place and relative value of penalties vs. positive incentives
•How to maximise the impact incentives
Brad Lyman, Senior Manager AWS MarketplaceRecorded: Jun 13 201913 mins
It's important for enterprises to find a simple way to ensure their engineering teams comply with procurement, legal, and security controls without reducing agility. In this tech talk, we provide an introduction to Private Marketplace and demonstrate how to create a custom catalog of approved third-party solutions. You'll learn about the thousands of solutions that can be added into your Private Marketplace and the various pricing and deployment methods that can be pre-configured into your approved solutions.
Enable self-service procurement and help reduce the procurement cycle time for new solutions or vendors from months to hours. Learning Objectives:
- Learn how to create a Private Marketplace and what configuration and deployment looks like
- Learn how to select from thousands of third-party solutions in AWS Marketplace and add them to your Private Marketplace
- Understand how to manage Private Marketplace and customize it with company branding
Perri Gutteridge - Implementation SpecialistRecorded: Jun 12 201933 mins
If you've ever felt intimidated by the amount of work you have to do to move from spreadsheets to CRM, this webinar will help. This webinar will take you through the benefits of utilizing CRM as your contact management system instead of your current spreadsheet situation.
Taylor Wheeler, Director of Digital Sales for V Digital ServicesRecorded: Jun 5 201958 mins
For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.
Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.
On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:
- Organic and Local Search (SEO)
- Hyper-targeted Device ID technology
- Website Development in the Cannabis space
You will also be able to review some case studies that showcase each of these platforms.
Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital ServicesRecorded: Jun 5 201959 mins
As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
Shaun McCullough, SANS Institute | David Aiken, Solutions Architect AWSRecorded: May 30 201955 mins
SANS analyst and instructor Shaun McCullough provides an introduction to exploring the vulnerabilities associated with modern web applications, the web application firewalls and DevSec operations that oversee security for continually updating of code. This process, known as threat modeling, is vital to the ability to prioritize vulnerabilities and security operations to meet those challenges. Shaun offers practical recommendations for addressing threats, with a focus on web apps, while running in an IaaS/PaaS cloud service using a DevOps process.
Attendees will learn:
- The meaning and process of threat modeling and DevOps
- Threat modeling for a web app front end
- Risks associated with the DevOps process
- How to seamlessly integrate security
Shaun McCullough is a community instructor for the SEC545 Cloud Security Architecture class and gives back to his profession by mentoring and supporting the next generation of cyber professionals. With 25 years of experience as a software engineer, he has been focusing on information security for the past 15 years. Shaun is a consultant with H&A Security Solutions, focusing on secure cloud operations, building DevSecOps pipelines, and automating security controls in the cloud.
David Aiken is a Solutions Architect Manager at AWS covering AWS Marketplace, Service Catalog, Migration Services, and Control Tower. He leads a team of specialist AWS SAs that help customers implement security and governance best practices using native AWS Services and Partner products.
*The views and opinions of the SANS Institute and their presenter, Shaun McCullough, are their own, and do not necessarily reflect the positions of AWS.
ISM Leader: Ruta MisiunaiteRecorded: May 7 201930 mins
Reasons to Attend:
You have set yourself an exciting goal. You’ve come up with a solid step-by-step plan of how to achieve it. But you just can’t find the time in your busy schedule to work on it? You’re not alone!
In the final installment of Personal Development Essentials, Ruta will show how she managed to find 100+ hours a year of her time for personal development whilst keeping up with her day to day activities. Make sure you find time for what’s important and sign up to this webinar now!
• An overview of what’s getting in the way of you achieving your goals
• Simple mindset tricks to help you achieve your goals quicker and with more ease
• Practical tips on how to carve out at least 15mins for personal development each day
According to Gartner, 34% Product Marketers at Technology & Service Providers select retaining clients as one of their most important challenge. Growth continues to be a strategic business priority for CEOs. This webcast presents 4 strategies companies can adopt to improve customer retention & grow the business
Andre Andersen, Motivational Guide and TrainerJul 25 201910:00 amUTC45 mins
Reasons to Attend:
Leading yourself or others, it doesn’t matter. At the end of each day, we are all looking for meaning and purpose for what and why we get out of bed every morning.
It's an important aspect that impacts our daily lives.
As a business and leader, you play an instrumental role in helping your employees finding purpose, and it should start with your business being 'purpose-driven' instead on 'product/solution' driven.
Many employees feel that they are just working for a paycheck and aren’t contributing to the greater good of society.
Without a sense of purpose, it’s difficult for employees to connect with their work and their company. Working with a sense of purpose boosts employee motivation, productivity, morale, and overall job satisfaction.
- What is purpose or meaning?
- How do I find it?
- How can I help others to find it?
- Why should I care?
Gordon Glenister, FISMJul 30 201910:00 amUTC60 mins
Reasons to Attend:
If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business
•Are you membership ready – the different types to consider
•How to create a membership programme
•Understanding the importance of member engagement
•Why they join, why they leave
In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
1 - Customer – now and forever will always be about the customer.
2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
3 – Channels Media – what mainstream and other media channels are customers using now and will use?
4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
5 – Connections - the means for networking with other businesses, industry, government and others.
6 - Communications - the unique organization processes that occur between companies and customers.
7 - Collaboration - organizational thought leadership for content development and delivery processes.
8 - Call to Actions – driving behavior without which nothing happens.
9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
Deb Calvert, sales researcher / author / speaker / coach / trainerAug 1 20196:00 pmUTC45 mins
Selecting sales talent should be more than gut instinct, predictable interview questions, and "sell me this pen" role plays. If you want to know (for certain!) which candidates are most likely to succeed in your sales environment, your selection process needs:
+ To be based on clear sales competencies
+ To be coordinated with HR for efficiency
+ To use behavioral interviewing question sets
+ To include an interview panel and 2-step process
+ To evaluate candidates with a matrix
Join this webinar for an overview of selection practices that will give you a competitive edge and ensure that you get the RIGHT talent on your first try. No more revolving doors or newbie ramp up that takes too long!
As AI becomes all-pervasive, more and more companies need to start thinking about how AI can help in their business transformation and optimization journey. According to a Gartner survey, 54% respondents plan to start deployment within the next few years. However, their are multiple barriers, including finding a starting point and fear of the unknown.
This webinar breaks down AI for the business & IT - what use cases should CIOs and business organizations focus on and how do we get started? What are the possible use cases? How do we even go about thinking about AI in our organization in a structured way?
Mark Erskine: ISM FellowAug 27 201910:00 amUTC60 mins
Reasons to Attend:
Understanding brain development since caveman times provides the key to influencing others especially given the massive advances in neuroscience over recent years which has taken the art of persuasion beyond psychology into brain chemistry. The Reptilian brain, the Limbic system and the Neo Cortex can be likened to your “Gut”, “Heart” and “Head” brain. These three brains transmit data constantly to each other when we make decisions but if we want sales success we must first understand our own preferences by using behavioural profiling and then diagnose which of these dominates the customers brain to stimulate sales, increase conversion ratios and shorten sales cycles.
•Understand how the human brain has developed and how to use this in sales
•Discovering your own behavioural brain preferences is the critical first step to managing your selling style
•Learn what techniques stimulate which part of the brain and how to leverage them
•Understand why selling has to stimulate each part of the brain to ensure success
•Learn why so many training methodologies and programmes are too one dimensional to succeed.
Deb Calvert, sales coach / researcher / trainer / author / speakerSep 3 20196:00 pmUTC45 mins
Are you tired of interviewing, hiring, onboarding, and LOSING sales talent so you have to start all over again? Do your new hires flounder and fail because they never seem to get a good grasp of what will make them succeed? Join me for this webinar to:
+ Find out what new hires need, starting on day one
+ Learn how to make onboarding more effective
+ Ramp up new sellers faster so they hit goals sooner
+ Partner with others to make the onboarding/training go faster
+ Stop the revolving door on your sales team
Remember -- your sales can only be as good as your sales team! Take these proactive steps to improve performance today.
Lawrence Keltie, Sales Enablement Specialist, ShowpadSep 17 201910:00 amUTC90 mins
Many sales leaders are challenged by faltering sales often caused by the growing gap between buyers and sellers.
So, how are B2B companies going to boost buyer engagement and retention to meet the tough sales targets? Join our webinar on 17 September to gain insights into the results of our recent salesforce survey, including:
•Sales Enablement - how companies are planning to embrace it
•Sales Training - what are the pitfalls and the plans for change
•Digital transformation - what are the plans now and in the future
You will also learn why companies like Rockfon, Fujifilm and Cox Automotive have invested in Showpad sales enablement technology to boost buyer engagement, retention and growth.
Don't miss the must-attend webinar for sales and marketing professionals!
ISM Fellow, Steve BurtonSep 24 201910:00 amUTC30 mins
Let’s face it… selling isn't easy. Sometimes it seems easier to lure a ravenous lion with a lettuce leaf than hit your monthly sales target. Even the best, most seasoned salespeople will feel pressurized from time to time and result in them not hitting the target. It’s this pressure that spawns excuses – excuses that detract attention away from a salesperson’s performance (or lack of it).
I hate hearing excuses; it feels like people are trying to blame others rather than accepting their own failings. But what are the top excuses you’ll hear from a salesperson?
Deb Calvert, sales trainer, coach, researcher, author & speakerOct 1 20196:00 pmUTC45 mins
It's baaaack! Deb's annual review of the latest and greatest sales hacks you won't want to miss out on. Most are no cost or low cost, and all of them have been personally tested in the field. Best of all, YOU can access these tools on your own to save time, automate processes, connect with buyers, and make the most of every single sales day.
Nazma Qurban, Chief Revenue Officer, CognismOct 8 201910:00 amUTC60 mins
In 2017, millennials comprised 35% of the UK workforce. By 2020, they are projected to represent an astounding 50% of the total global workforce.
They bring wants and needs which differ greatly to previous generations, and hold more bargaining power than ever before in the labour marketplace.
With that in mind, companies and business leaders need to be made aware of how to harness that power in their favour. Nazma Qurban, Chief Revenue Officer at Cognism, has built a high-performing sales team that is made up of 98% millennials.
In this inspiring and insightful webinar, Nazma will demonstrate how to motivate millennials – by being a mentor, not a manager.
•Why understanding millennials is key to your business’s future success
•Identifying misconceptions about this generation and demonstrating why they are incorrect
•How millennials have been integral to Cognism’s growth and success
•How to create an honest, transparent and inclusive working culture that millennials thrive in
Keith Rosen: CEO of Profit BuildersOct 10 20191:00 pmUTC60 mins
Reasons to Attend:
Sales training doesn’t develop sales champions. Managers do. If you want to make your people more successful and have them live their fullest potential today, first make your managers and salespeople best in class coaches – the critical and missing skill of top sales leaders.
Join Keith Rosen, global authority on sales and leadership and award-winning author of Coaching Salespeople into Sales Champions and Sales Leadership to discover how you can become a more effective leader by developing the habit of coaching to boost sales and productivity, develop sales champions, retain top talent and most important; builds trust.
During this interview, you will learn how to:
• Ask more questions, give less advice, and build the trust and accountability to rely on people to do their job
•Reduce your workload and save over 20 hours every week on unproductive, wasteful activities
•Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos
•Improve forecast accuracy, achieve business objectives, boost sales faster, as well as a winning and retaining more customers
•Create buy-in around strategic change and improve daily performance metrics
•Assess company readiness and ensure implementation of a successful, sustainable coaching initiative to create a healthy, happy workplace and extraordinary sales leaders
•Turnaround underperforms fast, and identify the critical conversations managers engage in. (Leveraging CRM, account, pipeline, performance, deal reviews, etc.)
Owen Richards. Managing Director. Air Marketing GroupOct 22 201910:00 amUTC60 mins
Reasons to Attend:
Outsourcing your sales, lead generation or telemarketing activity can be a fantastic way to grow revenue. But why wouldn’t you simply grow an in-house team?
The reality is that both models can work well, but without the right systems and processes, both have many potential pitfalls.
In this webinar, we explore the potential risks, upsides, and downsides of in-house vs. outsourced, as well as analysing the differences in investment levels, time and resource.
You should attend this webinar if inside sales, telemarketing or lead generation is, or could be, part of your growth plans and if you’d like to learn more about which model is right for your business.
•The benefits if both outsourcing your sales and lead gen
•How to choose the right outsourced sales partner – What to look for
•The benefits of building your own inside sales team
•How to setup and in-house Inside sales team successfully
•The investment level required for both models
•How to measure your investment and return
•Running a combined in-house/outsourced model
Xabier Izaguirre, Head of Planning, Oban InternationalOct 24 201910:00 amUTC45 mins
Reasons to Attend:
Oban has helped several clients across various sectors and has learned a few tips and tricks to influence the whole lead generation process: from setting out a strategy based on audience insight to write content and promote it online.
This is an opportunity to gain some basic insight into how marketing departments can increase the rate and efficiency in generating leads for sales departments.
•Ways to understand your audience better and prioritise countries
•Techniques to generate content ideas to attract more prospects to your site
•Whether capturing date is always better
•Best practice in data capture
•How to use paid media to drive users to your site
Kerry Nutley. Strategy Director – HCM OracleNov 5 201911:00 amUTC60 mins
Reasons to Attend:
Organisations of all sizes are often clear about why customers should buy from them. However, understanding how this translates into the 'how and the what' of the front office in terms of sales and marketing can be hard to articulate. With new sales trends and online sales blurring what is sales and what is marketing, organisations and sales leaders need to be clear on organisations boundaries and who does what.
Can you say with confidence your front office operating model is aligned to maximise the changes in a digital and dynamic selling environment?
A clearly aligned operating model can help maximise return and sales effectiveness by focusing you on the interactions and customers that count. This session will walk through the layers of a front office operating model to challenge your thought process, asking ... is your front office operating model fully aligned for today’s market and up and coming sales trends?
Key trends in sales in B2B
What this means for your sales and marketing organisation and supporting operating model
How key trends are changing the seller landscape in terms of what sellers do
Deb Calvert, sales manager trainer and coachNov 12 20197:00 pmUTC45 mins
Sales coaching isn't the same as managing or mentoring. There are specific coaching tools and techniques you can use during every phase of the sales process. Learn what the most curbside coaching looks like and get takeaway tools you can use right away to become more effective as a sales manager who truly coaches.
Simon Murthwaite / Sales Director/ Air Marketing GroupNov 19 201911:00 amUTC60 mins
Reasons to Attend:
A multi-touch, multi-channel sales and marketing process will always prove the most successful. Yes, that means cold calling and social both and can work seamlessly. But how do they integrate and how do you ensure success?
This webinar will be focused on the full spectrum of sales and marketing mix available. Taking you right through the customer journey and how to ensure prospects remain engaged.
Should you be doing a bit of everything? Or are you better doing a small amount really well? And if you’re only going to embark on an ambitious sales and marketing plan, what are the options that give you the biggest return?
But what happens when the prospect disappears of the face of the earth? Or if an MQL doesn’t qualify to an SQL? Or even once a prospect becomes a customer. How do you build a process that maximizes your revenue opportunities across the customer or buyer journey?
Well, that’s what we’ll explore.
•Which channels are you forgetting?
•Which channels do you need to explore further?
•Where are your customers?
•How are you ensuring every engagement has the maximum opportunity to produce the most value?
•Where’s the hole in your marketing and sales process?
•How to successfully integrate sales and marketing processes, to deliver revenue
Chris Murray, founder of the Varda Kreuz Training GroupNov 21 201911:00 amUTC60 mins
Reasons to Attend:
Some sales philosophies will tell you that - if you follow a simple formula – customers will never interrupt your presentation with an objection.
But that’s just nonsense.
And - contrary to popular belief - prospects aren’t sitting in darkened rooms trying to invent new fiendish ways to stop you from selling your stuff.
If people regularly tell you;
• that you’re too expensive - or
• that they’re already happy with their current supplier – or
• they’ve had problems with your company in the past - or
• your lead time is too long
Then you need to jump on to this webinar so that I can share with you how to overcome every single objection that you’ll ever hear.
Everyone who attends will walk away with this tool box of sales gold;
• How to overcome every genuine sales objection – including those based on price
• The names of the four headline objection types and the silver bullet that takes each one of them down
• The three reasons that salespeople fail to overcome the most difficult customer objections – and what to do about them
Deb Calvert, sales researcher, trainer, coach, author, and speakerDec 3 20197:00 pmUTC45 mins
Something they didn't tell you in Sales Manager Training 101... YOU are in charge of sales culture. But what does that even mean? What are you supposed to do? And how can one person create a culture for their team inside a larger organization?
We'll tackle all these questions and more so you can drive sales productivity AND create the environment you want for your sales team. We'll also talk about the downside of not intentionally setting your own sales culture (spoiler alert: you don't want to invite these issues!).
Stella Dixon: Training Manager, Aggregate IndustriesDec 9 201911:00 amUTC30 mins
A suggested approach to developing commercial skills in Business Graduates in the construction industry.
Reasons to attend
Commercial awareness is one of the key attributes cited by many employers as being essential to employability, but unfortunately, one that many people seem unable to demonstrate. It comes up time and time again in job advertisements, discussions between recruiters and on careers guidance websites. But what does 'Commercial Awareness' really mean, and how can you develop it?