The channel sales community on BrightTALK is made up of thousands of sales professionals specializing in channel sales strategy, reseller sales and channel opportunities. Find relevant content on demand or engage with peers and industry leaders in live channel sales webinars and round table discussions.
Industrial Automation, Internet of Things and Channel Data Management (CDM). How to close the loop and scale your business. Understanding your route to customer (RTC) through serialised device movements and receiving activation data enables full visibility on asset management, subscription management and software entitlement.
Thousands of forward-thinking organizations are leveraging modern sales enablement strategies and technologies to much success, and the time has never been more relevant than when the most important sales meeting of the year is upon us - Sales Kickoff. If 70% of material covered during training is lost within the first 24 hours, how can you ensure that the valuable information you are providing to your team is most effectively delivered, retained and reused with customers and prospects?
The way people buy now has fundamentally changed forever. Strategies and tactics sales organizations have relied on for years no longer meet the needs of the marketplace. Everyone is looking for new ways to sell but many organizations are struggling to understand what “better” sales enablement really looks like. And yet, research powerhouse CSO Insight reported that organizations with a sales enablement function in place achieve 8.2% higher revenue than those without.
Join this webinar to hear industry experts Thierry van Herwijnen, Host of Sales Enablement Labs, Kyle Parrish, VP Sales and Emma Dunnstone, VP Marketing at Showpad, dive deep into why a solid sales enablement strategy and supporting technology is crucial for a successful Sales Kickoff.
For companies that rely on partners to run their business, staying "top of mind" is getting harder and harder. You're constantly fighting for their limited time and mindshare, and making matters worse, your competitors are too. View this webinar to learn how to engage new partners in the next 30 days, create an effective partner portal, activate your existing partners and maximize channel partner retention. More engaged partners result in deeper partner loyalty... and ultimately higher sales revenue.
Do you spend your Sundays manually consolidating, tweaking and fixing your sales forecast? So did the VP of Sales Operations at Zuora, until he found a forecast management platform that changed everything. Join Ben Kwon, as he talks about how to effectively manage a forecast and exceed plan even with a constantly evolving sales process and team.
In this webinar you’ll learn:
- How to forecast with an ever-changing sales structure and cadence
- What to look for in a forecast management tool
- How to gain insights around performance at the rep and deal level
Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.
Chris Raulf, Founder, Boulder SEO Marketing: Chris' international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis.
Steven Zielke, Founder & CEO of Blappsta: Steven co-hosts "ROCK the BLOG“, one of the largest blogger conferences worldwide, which takes place in Germany.
Michael Brito, Group Director, WCG: A frequent guest lecturer at various universities including Cal Berkeley, Stanford University, Syracuse University and more.
Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
But increased search traffic by itself is not an end goal. It needs to convert into bigger sales and less spending, exactly what you as the CMO are tasked to achieve.
• Many companies spend a large part of their budgets on PPC. Learn why organic SEO can be a better investment than PPC and how to make it happen.
• Are you ready for the mobile and App revolution? SEO is no longer limited to website optimization, so how can your organization stay competitive in the inbound marketing race?
• Why Social Media isn't SEO.
• International SEO - how can you manage this global challenge?
This webinar will explain what the modern CMO needs to know about SEO to stay competitive and where SEO fits in the organization.
Key Take-Aways Include:
• How to make the most out of SEO for your organization.
• How to increase sales and decrease cost with SEO.
• Do you need to have an App?
• Organic SEO vs. PPC - how should you allocate your budget?
• Why you can’t forget about customer support when it comes to SEO.
By all indications, there is a ground swell of momentum for selling though the channel as companies increasingly turn to indirect sales to ramp their revenue. What then, are the trends that marketers and channel chiefs alike need to navigate to make sure their companies are best positioned to ride the wave and maximize their return on channel investment? In this webinar, join Impartner CMO Dave R Taylor as he crystalizes the company's top 7 predictions on what will drive channel sales this year - and what to do about them.
Impartner is the world-leading provider of SaaS-based Partner Relationship Management (PRM) solutions and for nearly 20 years, has helped some of the world's top corporations from National Instruments, to Workfront to SGI bring their channel programs to life.
Sales managers spend hours analyzing reports, crunching numbers and meeting with sales reps to discuss deals. Yet we know from studies that most deals will not close on the predicted date, or even at all. So what are they doing wrong and is there a better way to manage sales performance?
Join sales expert Donal Daly, CEO of The TAS Group, along with Mike Weinberg, Consultant, Speaker & Best Selling Author, and Nancy Nardin, President, Smart Selling Tools in this educational sales performance focused webinar.
In this webinar, you'll:
* Learn the secrets of unlocking sales insights to make better decisions
* Spend more time providing leadership & accountability
* Drive increased productivity & performance.
Donal Daly, CEO, The TAS Group
Mike Weinberg, Consultant, The New Business Sales Coach
Nancy Nardin, President, Smart Selling Tools
David Brierley, VP EMEA & APJ, Pyramid Analytics
Wendy Schuchart, moderator, VentureBeat
Why You need a Partner Relationship Management Solution NOW to Accelerate Your Return on Channel Investment (ROCI)
The CRM battlefield has been leveled. If you are one of the 80% of companies who sell through the channel, you are leaving money on the table if you are not using modern, Partner Relationship Management (PRM) solutions. Join Impartner CMO Dave R Taylor to learn more about why PRM is new CRM, and why it’s the single most important ingredient to managing your channel, accelerating your ROCI, and winning competitive battles.
Join Apttus’s VP of Sales Operations, Ankur Ahlowalia, as he reveals his secret sauce for creating a successful forecasting process that has helped Apttus consistently exceed sales goals.
This exclusive with Apttus will cover:
- How to build a forecasting process that's efficient and accurate
- Analytics and metrics that matter most
- The tool set you need to get the job done faster and better
Return on Channel Investment (ROCI) is the No. 1 concern of channel chiefs. Join Forrester Principal Analyst Tim Harmon and Impartner Chief Marketing Officer Dave R Taylor to learn more about why you need to manage partners' performance the same as you do your direct sales team, and how you can truly be able to view and optimize your channel investments.
The road to channel sales growth is paved with timely, complete and accurate partner data. Companies looking to optimise their channel operations are faced with two options – develop in-house data systems or engage with an outside channel data management solutions provider. This session will examine these choices more closely and help you better understand the business benefits from finding the right solution for improved channel visibility.
In 2014 RNDC, the second largest wholesaler of alcoholic beverages in the US, built a suite of Sales Force Automation tools that would transform the way their field sales force went to market. Their focus was to drive sales success by increasing the sales rep’s effectiveness on each sales call, delivering higher customer satisfaction with the sales process and information.
RNDC's challenges were:
Provide best-in-class information technology that outpaces their competitors and creates a significant point of difference
Keep pace with emerging technologies
Build mobile solutions focused on Sales Force Automation
Standardize wherever possible and drive utilization
In this presentation, Bill Smith, Director of Sales Quality Assurance, will discuss how sales leadership and BI developers, working with MicroStrategy Mobile technology, developed best-in-class mobile applications, delivering real-time analytics to the field sales teams at RNDC.
From making CRM an administrative nightmare to deterring users – discover seven of the most common “deadly sins” companies make with their CRM - and how to correct and avoid these pitfalls.
Join the operations manager of a leading electronics manufacturer and Scott Mangelson,
Partner of Armanino’s CRM practice as they share the impact the Seven Deadly Sins of CRM have on users and your bottom-line. Use these tips to breathe new life into your current CRM or plan your next project.
To win in today’s highly-competitive marketplace, modern enterprises turn to innovative cloud-based solutions and technologies to transform and streamline their sales processes and drive digital business ROI.
Join DocuSign Regional Vice President of Emerging Markets, Chris Barone, as he explores how to identify the right combination of solutions to not only disrupt the status quo, but also accelerate and improve the sales cycle experience for everyone.
In today’s rapid-fire market, the time has come for everyone in the channel to embrace digital marketing or suffer the consequences. It is no longer a question of whether or not to engage, but rather to what degree and how to execute. Tune in as Heather K. Margolis of Channel Maven Consulting and Steven Kellam of CCI lead a strategic discussion and offer real-world recommendations on how to drive partner engagement and success through digital marketing.
Using LinkedIn is a big enabler of sales success. Join Celina to learn 3 primary ways you can enable your sales team to use LinkedIn to increase their likelihood of getting an appointment with their ideal customer.
CCI’s SVP of Sales and Marketing Steven Kellam was joined by PartnerPath’s CEO Diane Krakora to present the 2015 Channel Incentive Benchmark Study. They delved into the results of the study and its relevancy to channel vendor programs in the software, hardware, and telecommunications industries.
Join four Sales Development powerhouses as they dive in to more tools to use in your Sales Development stack in 2015. Get a leg up on the competition by reviewing the best available practices in the space to help you get ahead.
Jussi Karelo, Director of Channel Management at Microsoft, talks about how they use 'Channel Data Management' (CDM) to increase customer satisfaction and provide high quality channel data to support their global business processes.
Technology hardware companies annually hand over many billions of dollars of goods and services to global distributors, retailers and resellers. Using these channels is essential to their business models, but the sales and inventory data that flows through these channels has historically been difficult to manage. As partner networks become even more integral to the growth and profitability of these companies, the pressures to reduce costs and drive efficiencies in this area increases. This webinar explores how Channel Data Management (CDM) can help companies gain control of their channel, and will include case study examples from Zyme customers who are enjoying the real ROI benefits that complete channel data accuracy and visibility offers.
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will interactively discuss the role of email marketing within an Omnichannel strategy.
Keynote speaker: information will follow soon
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
Is Marketing Disruption in the IoT really disruptive? According to a White Paper publish by Machina Research, ‘Enterprise IoT will disrupt your industry’! So the question is not if it will happen, but when. Are you and your business ready for that?
Keynote speaker: information will follow soon
Enterprise IoT embraces the merging of information technology and operational technology. It's about an irreversible process where IT will become an integrated and intrinsic part of today's and tomorrows products and services.
In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Marketing Disruption in the IoT and the 2016 trends on this area.
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
The heartbeat of marketing is lead generation. It means growth for a company, it means filling the pipeline for Sales, it means authentically convincing potential customers about the delivery of your added value to their business or tho their lives. According to Marketo marketing departments in most companies are increasingly responsible for leading and shepherding their customers journeys. So what's your story?
Scott Otte, Director of Marketing EMEA at Brooks Running
Profile Scott Otte:
Scott is a highly experienced marketing expert with close to 20 years of experience in building creative business, brand and marketing solutions in international environments for brands & organizations in sports, leisure, fashion and entertainment.
Talking about Lead Generation & Management, If you have the ultimate answer to the perfect attraction and handling of leads, please let us know. That sounds like a simple question, but quite some companies are struggling to give us the ultimate answer. Maybe it's because they have no proven process and strategy and maybe because there isn't such a thing as the one-size-fits-all ultimate strategy.
Where Lead Generation & Management in the past century was probably picking names in the phone book, now we are talking about a cooperation between sales and marketing, automation, lead generation and nurturing, analytics, marketing leads, sales leads, making new customers and build a relation with them.
In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Lead Generation & Management and the 2016 trends on this area. Scott Otte is accompanied by his colleague Niek Oostvogels, Digital Marketing Manager.