The channel sales community on BrightTALK is made up of thousands of sales professionals specializing in channel sales strategy, reseller sales and channel opportunities. Find relevant content on demand or engage with peers and industry leaders in live channel sales webinars and round table discussions.
One thing everyone can agree on is that the “new buyer’s journey” is changing how customers buy everything from cars to firewalls. The traditional roles of sales and marketing are changing like never before. Add the complexity of selling through an indirect channel and things can start to feel pretty complicated. The good news is that there are practical approaches that help align channel marketing and sales to help smooth these seemingly troubled waters.
Join us for a 10-minute webinar to learn how finance professionals can more easily use content to communicate unique value, strengthen branding and close sales deals. Hear how today’s top financial organizations use Showpad on iOS to realize the true power of their content while maintaining compliance.
Join us for a 10-minute webinar to learn how manufacturing professionals can easily use content to communicate unique value, strengthen branding and close sales deals. Hear how today’s top manufacturing organizations improve processes, efficiency and productivity – and then measure and analyze all of it with Showpad on iOS.
Join us for a 10-minute webinar to learn how hospitality professionals can easily use content to communicate unique value, strengthen branding and close sales deals. Hear how the world's largest developer of points-based vacation ownership uses Showpad on iOS to recruit and retain top talent, streamline onboarding, and measure and track all of it.
In this webinar, led by Kathy Contreras of SiriusDecisions, we will catch you up on the ever changing universe of channel incentives. Starting with MDF programs, we’ll identify the key challenges and highlight success criteria of traditional incentives. From there, we’ll delve into why it’s not just necessary, but imperative, that your incentive programs evolve beyond historical funding programs to the “new world” of channel incentives.
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
Want to get actionable insight and visibility into your e commerce channel? Understanding the dynamics of product performance in your online channel is an essential component for a successful omnichannel strategy. Zyme’s E Commerce solution provides actionable insight into pricing trends, product ratings, and product visibility across global e-tailer websites. Join our live webinar to discover how Zyme can help you gain competitive advantage via its easy to use, web based interface.
Think you just hired a great salesperson? Think again! You only hired a salesperson with the potential to be great. Your new salesperson’s productivity is dependent on the quality and effectiveness of your Sales Onboarding program.
In this webinar, delivered by Jeb Blount who is CEO of Sales Gravy & author of People Follow You, you'll learn:
- Why sales onboarding programs fail and how to avoid common mistakes
- Why you need to think differently about sales onboarding
- 5 Steps of Effective Sales Onboarding Programs
- 3 Elements of Sales Onboarding Course Design
- And much, much more
If you are ready to ramp your salespeople up to full productivity and get a return on sales headcount (ROSHI) faster then you don't want to miss this insightful and impactful webinar.
Growing the size of your channel program is not enough. The key to growth is adding the right partners - with the market expertise, technical acumen and loyalty to your products - to ensure your channel program will prove rewarding now and even more so in the future. Watch our latest webinar to learn how to recruit the right partners.
If you are a Salesforce.com customer, Salesforce Communities may seem like an obvious choice for managing your channel relationships. But have you considered its capabilities, its scalability and its affordability? Listen to our webinar to get all the facts before you select a partner relationship management (PRM) solution for your business needs.
Sales operations leaders play a crucial role in translating firm objectives into actionable sales force plans and programs and ultimately achieving sales growth.
In fact, recent research from the Sales Management Association shows that sales operations’ responsibilities are expanding, and that sales operations departments face increasing pressure to deliver both strategic and tactical assignments. With this expanding responsibility comes a need to identify the best ways to reconcile competing responsibilities while improving sales productivity.
Join us to learn from our panel of top Sales Operations Executives who have faced, are facing, and are solving some of the thorniest challenges you'll face in 2016.
A few areas we'll touch on include:
- Incentive Compensation and Performance Management
- Salesforce Development
- Streamlining On-boarding
- Tips and Tricks to automate day to day tactical tasks
For companies that rely on partners to run their business, staying "top of mind" is getting harder and harder. You're constantly fighting for their limited time and mindshare, and making matters worse, your competitors are too. View this webinar to learn how to engage new partners in the next 30 days, create an effective partner portal, activate your existing partners and maximize channel partner retention. More engaged partners result in deeper partner loyalty... and ultimately higher sales revenue.
Do you struggle with managing your incentive programs and motivating your channel partners? If so, watch this on-demand webinar which explores the new, high-impact strategies designed to reward, incent and inspire your channel partners to achieve the greatest results.
In today’s world of bi-modal IT, the battle continues to rage between CMOs wanting to make rapid-fire technology purchasing decisions and IT teams struggling to balance business integrity while at the same time evaluating and implementing new technologies. That battle is never truer than when it comes to Partner Relationship Management (PRM) solutions, which have been proven to as much as double indirect sales, but are often bogged down by organizational alignment issues. This new webinar featuring Global SaaS PRM leader Impartner CMO Dave R Taylor and Gartner Research Director and PRM Analyst Ilona Hansen, outlines the following five key questions sales and marketing pros need to ask up front to streamline PRM purchase decisions with IT.
There's no question that sales forecasts are often wildly inaccurate. So what are you doing about it?
Hear Rickie Goyal, Sr. Director of WW Sales Operations at Nutanix, talk about the 5 critical questions he asked himself. Learn how the answers transformed his forecasting process, resulting in consistently forecasting within 5% of their actuals.
Sales enablement has become one of the most critical arenas for success for modern med tech organizations, and has fundamentally redefined the way sales and marketing teams do their jobs. Join this webcast to see how a solid sales enablement strategy that is combined with the right technology can help your sales teams engage with providers more effectively.
Do your sales reps waste hours preparing presentations? Are they constantly trying to pitch a complex solution in a very short amount of time? Are you flying blind as to which collateral works best with your providers? If you answered yes to any of these questions, this webinar is for you.
Watch today to see how you can:
* Find and deliver compliant, up-to-date content through a modern, intuitive interface
* Engage providers in a more meaningful way with personalized content
* Uncover what content resonates best with customers, and time follow-ups appropriately
* Hear first-hand how Insightra Medical leverages sales enablement technology to their success
How critical are in-person sales conversations? In this webinar panel featuring Showpad CEO, Louis Jonckheere, and Handshake CEO, Glen Coates, you'll learn how companies are transforming sales on the front-lines and empowering sales reps with mobile software to drive revenue.
Join us to learn:
* Why in-person sales remains critical in a digital world.
* How mobile software can add value to face-to-face sales conversations.
* How Roland, a leading manufacturer & distributor of electronic musical instruments and equipment, is helping their sales reps be more effective at customer appointments.
According to the latest CSO Insights research, companies with a sales enablement function in place outperform those that don't by 8.2% in higher revenues. However, today 75% of the firms surveyed don’t have this function in place, and the 25% that do could optimize their efforts even further.
CSO Insights conducted a survey with 300+ companies in order to understand the role of sales enablement in helping organizations identify prospects and move them more effectively through the sales process to a close.
Listen to Tamara Schenk, Research Director at CSO Insights, and discuss trends in sales enablement, a strategic initiative focused on optimizing sales process, resources and technology to better guide the buyer.
Creating effective, sales driven content isn't easy. We're here to help you with some simple tips for creating, distributing and presenting showstopping content.
Of course, truly effective content isn't just about the images or look and feel. You've got to have a powerful message that resonates and an effective solution to communicate that message to your prospects.
Register to view the on-demand recording to learn about the 2 sides of effective content, creation and communication. Kathleen Smith, Director of Marketing from Visually, provided her unique perspective as a content creator and curator. Dena Nejad, Product Marketing Manager at Showpad, discussed the importance of a well thought out content management and distribution strategy.
Technology hardware companies annually hand over many billions of dollars of goods and services to global distributors, retailers and resellers. Using these channels is essential to their business models, but the sales and inventory data that flows through these channels has historically been difficult to manage. As partner networks become even more integral to the growth and profitability of these companies, the pressures to reduce costs and drive efficiencies in this area increases. This webinar explores how Channel Data Management (CDM) can help companies gain control of their channel, and will include case study examples from Zyme customers who are enjoying the real ROI benefits that complete channel data accuracy and visibility offers.
Thinking of home growing your own Partner Portal? Before you do, save yourself months and millions and watch this webinar. Join Impartner CMO Dave R Taylor and Rackspace Global Director of Partner Programs and Strategy Chris Rallo, as he chronicles the company's journey through building its own Partner Portal, using Salesforce's CRM platform to build a PRM solution, and ultimately turning to Impartner's turnkey SaaS PRM solution, which had them up and running in weeks versus months with no disruption to their partner ecosystem.
A review of MDF fundamentals, packaged around the most relevant industry trends that we see driving the necessary adjustments for success. While the core elements of a successful MDF program haven’t changed much, the ever dynamic context in which they are viewed and the rapidly changing landscape of the buyer’s and seller’s journey make it necessary to continue to vet the details of each step of even the most historically successful program.
Industrial Automation, Internet of Things and Channel Data Management (CDM). How to close the loop and scale your business. Understanding your route to customer (RTC) through serialised device movements and receiving activation data enables full visibility on asset management, subscription management and software entitlement.
Thousands of forward-thinking organizations are leveraging modern sales enablement strategies and technologies to much success, and the time has never been more relevant than when the most important sales meeting of the year is upon us - Sales Kickoff. If 70% of material covered during training is lost within the first 24 hours, how can you ensure that the valuable information you are providing to your team is most effectively delivered, retained and reused with customers and prospects?
The way people buy now has fundamentally changed forever. Strategies and tactics sales organizations have relied on for years no longer meet the needs of the marketplace. Everyone is looking for new ways to sell but many organizations are struggling to understand what “better” sales enablement really looks like. And yet, research powerhouse CSO Insight reported that organizations with a sales enablement function in place achieve 8.2% higher revenue than those without.
Join this webinar to hear industry experts Thierry van Herwijnen, Host of Sales Enablement Labs, Kyle Parrish, VP Sales and Emma Dunnstone, VP Marketing at Showpad, dive deep into why a solid sales enablement strategy and supporting technology is crucial for a successful Sales Kickoff.
Sales is on the front lines every day trying to demonstrate the value of their product, service or solution. However, they are often plagued with too many tools and inefficient processes, which prevent them from doing what they do best – close deals. According to AMA, sales reps spend only 22% of their time actively selling, and to further complicate matters over 82% of B2B decision makers think sales reps are under-prepared.
Join us for actionable tips on how minor changes to process and technology can increase sales and marketing efficiency, effectiveness and productivity. Register today to learn:
– The major pitfalls of current sales and marketing go-to-market approach
– How to enable sales teams with the right content at the right time throughout the buyer's journey
– How to implement technologies that are less of an obstacle and more of a facilitator & reduce the burden of redundant logging across multiple systems
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
Is Marketing Disruption in the IoT really disruptive? According to a White Paper publish by Machina Research, ‘Enterprise IoT will disrupt your industry’! So the question is not if it will happen, but when. Are you and your business ready for that?
Keynote speaker: information will follow soon
Enterprise IoT embraces the merging of information technology and operational technology. It's about an irreversible process where IT will become an integrated and intrinsic part of today's and tomorrows products and services.
In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Marketing Disruption in the IoT and the 2016 trends on this area.
The heartbeat of marketing is lead generation. It means growth for a company, it means filling the pipeline for Sales, it means authentically convincing potential customers about the delivery of your added value to their business or tho their lives. According to Marketo marketing departments in most companies are increasingly responsible for leading and shepherding their customers journeys. So what's your story?
Scott Otte, Director of Marketing EMEA at Brooks Running
Profile Scott Otte:
Scott is a highly experienced marketing expert with close to 20 years of experience in building creative business, brand and marketing solutions in international environments for brands & organizations in sports, leisure, fashion and entertainment.
Talking about Lead Generation & Management, If you have the ultimate answer to the perfect attraction and handling of leads, please let us know. That sounds like a simple question, but quite some companies are struggling to give us the ultimate answer. Maybe it's because they have no proven process and strategy and maybe because there isn't such a thing as the one-size-fits-all ultimate strategy.
Where Lead Generation & Management in the past century was probably picking names in the phone book, now we are talking about a cooperation between sales and marketing, automation, lead generation and nurturing, analytics, marketing leads, sales leads, making new customers and build a relation with them.
In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Lead Generation & Management and the 2016 trends on this area. Scott Otte is accompanied by his colleague Niek Oostvogels, Digital Marketing Manager.
According to Hootsuite Social Media Marketing needs social networks management, planning, engagement with your audiences and finaly the ability to measure your Return On Investment .
Keynote speaker: Menker Johannes
As a Fortune 500 Brands consultant Menker worked for top companies like Twitter, IPG Mediabrands and Outrider. He has an impressive list of premium international brands he has helped, like Daimler/Mercedes, Unilever, P&G, TomTom, Monsterboard, Sonos, Microsoft, Coca-Cola, MasterCard, Rabobank, Burger King, eBay, ABN AMRO bank, MTV Networks and many others. With a proven track record in online and e-commerce sales marketing roles working closely for leading companies in Travel, Retail, Finance, Technology and FMCG industries, you definately don´t want to miss this inspiring session!!
Where Social Media once was seen as the playfield of a company, but that view surely has been changed. It now has become a vital part of a business' gear wheel.
In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Social Media Marketing and the 2016 trends on this area.