The channel sales community on BrightTALK is made up of thousands of sales professionals specializing in channel sales strategy, reseller sales and channel opportunities. Find relevant content on demand or engage with peers and industry leaders in live channel sales webinars and round table discussions.
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
It's an insidious and disruptive force... an assassin that kills the mood and decimates your organization. Join us to find out what it is and how you can overcome it to reduce turnover, retain skilled talent, improve recruiting efforts and improve company culture.
What's the point of having a 1-to-1 meeting with every one of the salespeople on your team? How can you be sure this is time well spent? Join us to hear the "best practice" so these meetings will boost sales productivity and sales success.
To find out the state of sales enablement in 2016, look no further than CSO Insights' benchmark data on sales enablement optimization. This year's report reveals a picture of sales organizations in dire need of support, with only 56% of sales reps achieving or exceeding quota last year and an average ramp-up time of seven months or more. Long ramp up times, low quota attainment, & less time spent actively selling – all of these paint a picture of rapidly decreasing sales productivity.
In this webinar, Tamara Schenk, analyst at CSO Insights and a leading voice in the sales enablement space, will talk about why that is, as well as uncover:
– How sales enablement has evolved over the past two years
– Why so many companies fail to reach their sales enablement goals
– The importance of having a formalized sales enablement program
– The revenue impact of aligning sales to the customer’s journey
If you've been appointed the Keeper of Culture or the Values Cops in your organization, this workshop is essential for you. And if the company culture is dependent on a larger-than-life CEO, look out! Let's talk about making culture a shared responsibility rather than something Human Resources employees are tasked with managing alone.
Moderated by: Amir Motameni, Community Marketing Manager at BrightTALK
Please join Matthew Ferriss, Account Executive, LinkedIn, Vivek Venugopal, Account Executive, LinkedIn, Brian Mullin, SDR Manager, LinkedIn, and Dan Clay, Account Executive, Gartner, as we discuss how to improve sales enablement strategies.
All those bells and whistles and dashboards and data points... All that stored information... All those reports.... Does your sales enablement help sales pros hit quota and make more money? Or are your sales enablement efforts cutting into your sales productivity by disabling your salespeople?
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
Sales is on the front lines every day trying to demonstrate the value of their product, service or solution. However, they are often plagued with too many tools and inefficient processes, which prevent them from doing what they do best – close deals. According to CSO Insights, sales reps spend only 35.9% of their time actively selling, and to further complicate matters over 82% of B2B decision makers think sales reps are under-prepared.
Join us for actionable tips on how minor changes to process and technology can increase sales and marketing efficiency, effectiveness and productivity. Register today to learn:
– The major pitfalls of current sales and marketing go-to-market approach
– How to enable sales teams with the right content at the right time throughout the buyer's journey
– How to implement technologies that are less of an obstacle and more of a facilitator & reduce the burden of redundant logging across multiple systems
Coaching isn't the same as managing, mentoring or teaching. Effective sales coaching requires specific skills and processes. Most Sales Managers have no idea what Sales Coaching really is. Join us to find out what it is and how it can impact your sales organization.
HR Pros: Your colleagues and business partners (especially the ones in sales) want to pay people more. But is that really necessary? Is it enough to motivate and engage employees? Probably not. Join us for a look at myths about compensation.
Moderated by: Amir Motameni, Community Manager at BrightTALK
Please join Ron Parshad, Director of Global Sales Development, Chris Schaefer, Sales Executive, Jordan Mifflin, SDR and David Lim, SDR as we discuss how to implement a stronger more effective outbound strategy for H2.
One thing everyone can agree on is that the “new buyer’s journey” is changing how customers buy everything from cars to firewalls. The traditional roles of sales and marketing are changing like never before. Add the complexity of selling through an indirect channel and things can start to feel pretty complicated. The good news is that there are practical approaches that help align channel marketing and sales to help smooth these seemingly troubled waters.
Join us for a 10-minute webinar to learn how finance professionals can more easily use content to communicate unique value, strengthen branding and close sales deals. Hear how today’s top financial organizations use Showpad on iOS to realize the true power of their content while maintaining compliance.
Join us for a 10-minute webinar to learn how manufacturing professionals can easily use content to communicate unique value, strengthen branding and close sales deals. Hear how today’s top manufacturing organizations improve processes, efficiency and productivity – and then measure and analyze all of it with Showpad on iOS.
Join us for a 10-minute webinar to learn how hospitality professionals can easily use content to communicate unique value, strengthen branding and close sales deals. Hear how the world's largest developer of points-based vacation ownership uses Showpad on iOS to recruit and retain top talent, streamline onboarding, and measure and track all of it.
What does it mean to have a "people first" culture and approach to business? What would happen if you really did put people before profit and products? Join us to find out what kind of difference it makes in recruiting, turnover and talent management.
E = O. That's the way to stay strategic and to drive more results in selling and small business. It's the formula for allocating your time so your work has the greatest impact possible. It's how to decide how much time to spend on prospects, on SalesForce, and in every part of your sales cycle. Join us if you'd like to get in on the secret.
In this webinar, led by Kathy Contreras of SiriusDecisions, we will catch you up on the ever changing universe of channel incentives. Starting with MDF programs, we’ll identify the key challenges and highlight success criteria of traditional incentives. From there, we’ll delve into why it’s not just necessary, but imperative, that your incentive programs evolve beyond historical funding programs to the “new world” of channel incentives.
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
Want to get actionable insight and visibility into your e commerce channel? Understanding the dynamics of product performance in your online channel is an essential component for a successful omnichannel strategy. Zyme’s E Commerce solution provides actionable insight into pricing trends, product ratings, and product visibility across global e-tailer websites. Join our live webinar to discover how Zyme can help you gain competitive advantage via its easy to use, web based interface.
Think you just hired a great salesperson? Think again! You only hired a salesperson with the potential to be great. Your new salesperson’s productivity is dependent on the quality and effectiveness of your Sales Onboarding program.
In this webinar, delivered by Jeb Blount who is CEO of Sales Gravy & author of People Follow You, you'll learn:
- Why sales onboarding programs fail and how to avoid common mistakes
- Why you need to think differently about sales onboarding
- 5 Steps of Effective Sales Onboarding Programs
- 3 Elements of Sales Onboarding Course Design
- And much, much more
If you are ready to ramp your salespeople up to full productivity and get a return on sales headcount (ROSHI) faster then you don't want to miss this insightful and impactful webinar.
What if you and your salespeople could do more, do better, and do it all in less time? To make that happen, you just might have to focus instead of multi-tasking. Join us to test your multi-tasking abilities and determine if you're really effective when you try to do it all at once. This paradigm shift will impact your sales productivity, customer service and sales success.
Growing the size of your channel program is not enough. The key to growth is adding the right partners - with the market expertise, technical acumen and loyalty to your products - to ensure your channel program will prove rewarding now and even more so in the future. Watch our latest webinar to learn how to recruit the right partners.
Spend more time selling and less time searching. Despite a surge in the use of big data and analytics for account-based marketing, sellers struggle to fuel their ABM strategies with the highest quality, market-applicable data. Why is that? In the age of machine learning and predictive analytics, we’re tasked with the difficult challenge of validating CRM data and encouraged to leverage actionable intelligence that – together – streamlines the sales funnel and focuses attention on the right targets. In this webinar, we will address how to expand your market, sharpen your focus, and implement a data-driven approach to account-based marketing sales strategies.
Today’s most competitive companies use SuperForecasting based on data science to provide their teams with dynamic and actionable insights. Learn how sales & sales ops teams from companies like Nutanix, RingCentral, Pandora and TriNet revolutionized their sales capabilities and navigated dramatic change in their business. Plus, you'll leave with the recommended steps to make it happen in your organization.
People aren't trees. We don't attempt to grow wherever we are planted. Instead, we uproot ourselves and find places where we know we can grow. To retain skilled talent, you'll need to develop and challenge them. Join us to get some new talent management and recruiting ideas that will lead to deeper roots, reduced turnover and strong company culture.
What's holding your sellers back from asking for the sale and even asking again when they get a continuance? We've talked directly to prospects and sales pros to understand the difference between customer service and pushiness. It's a difference every sales organization ought to understand! Join us to hear the research and the tips for coaching your sellers when they're holding back instead of advancing the sale.