SaaS Monetization: Packaging, Pricing, and Getting Paid in the Cloud

Jeff Yoshimura, VP Marketing, Zuora & Jake Fox, Sr. Director New Product Development, SafeNet
For software vendors, success in the cloud is reliant on a lot more than just building a useful service; it is about the organization’s ability to effectively monetize that solution. Successful monetization in the cloud is really dependent on two key factors: a software vendors ability to package, provision, control, and track usage of the application itself, and equally as critical, is the ability to offer customers subscription and pay-as-you-go pricing options and manage the customer lifecycle from initial purchase to upgrades to renewals. Jeff Yoshimura (Zuora) and Jake Fox (SafeNet) will walk you through best practices for approaching each aspect of software monetization in the cloud, enabling you to shorten time to market, simplify customer capture, fuel product innovation and ultimately maximize profitability.
Nov 10 2011
53 mins
SaaS Monetization: Packaging, Pricing, and Getting Paid in the Cloud
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  • Title: SaaS Monetization: Packaging, Pricing, and Getting Paid in the Cloud
  • Live at: Nov 10 2011 6:00 pm
  • Presented by: Jeff Yoshimura, VP Marketing, Zuora & Jake Fox, Sr. Director New Product Development, SafeNet
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