Join leading marketers from NetApp and BrightTALK to find out how they are using content strategy, data analysis, social networks and innovative promotion to attract thousands of the world's leading IT leaders to their online events. Attend this presentation to discover useful data points and a
Join leading marketers from NetApp and BrightTALK to find out how they are using content strategy, data analysis, social networks and innovative promotion to attract thousands of the world's leading IT leaders to their online events. Attend this presentation to discover useful data points and actionable tips to use while optimizing your own event programs.
- How to map your content strategy to your objectives and target audience
- What it takes to attract and engage the world's top IT professionals
- Which topics and formats have been most popular amongst various segments of IT leaders
- Where and how to promote your webcasts to reach the right professionals
- What senior IT professionals are watching on BrightTALK
In this webinar we will explain how DevOps, powered by Chef automation, makes it possible to deliver infrastructure and new features at velocity within the highly regulated world of the UK Government sector.
Using Chef in conjunction with a platform such as Skyscape Cloud Services, which provides assured cloud services, enables the government sector to deliver software at speed without fear of compromising Official and Official Sensitive data. With a correctly provisioned and tested infrastructure, plus rules that automate rigorous security testing and policy assurance, you can reduce risk, provide a faster route to delivery and help enable DevOps within your organisation.
Hear from Seth Thomas, DevOps Evangelist at Chef Software and Peter Rossi, Head of Automation at Skyscape Cloud Services on how to automate your infrastructure in a secure cloud environment.
In addition, Viewdeck Consulting and Synyega will discuss their successes within this market sector, and offer tips on how you too can adopt DevOps practices.
Bez względu czy środowisko IT zbudowane jest w modelu tradycyjnym, czy też poddawane jest transformacji do modelu chmurowego wysoka dostępność jest niezmiennie ważna. Co więcej, oczekiwania w zakresie wysokiej dostępności, podobnie jak w zakresie zwinności IT, stają się coraz wyższe. Chcąc utrzymać elastyczność biznesową, szybkość reakcji, najwyższy poziom usług nasi Klienci oczekują rozwiązań, które zapewnią parametry RTO i RPO jak najbardziej zbliżone do 0. Podczas tej sesji zapoznamy Państwa z takimi rozwiązaniami EMC. Zaprezentujemy nowoczesne metody zabezpieczania danych i aplikacji przed awarią rozległą – praktyczne zastosowania rozwiązań EMC VPLEX, EMC RecoverPoint, EMC MetroPoint, EMC SRDF/Metro
With the average company experiencing unplanned downtime 13 times a year, the costs associated with continuing to invest in a legacy backup solution can be extensive. For this reason, more customers are switching to Veeam® and Quantum than ever before. Update to a modern data center and achieve Availability for the Always-On Enterprise™ with Veeam coupled with Quantum’s tiered storage that increases performance, reduces bandwidth requirements and executes a best practices for data protection.
Your customers are connected and in control like never before. Join us for a live Marketing Cloud demo to learn how you can create 1-to-1 journeys that keep your customers engaged from interested prospects to loyal brand advocates. See for yourself how the #1 Marketing Cloud platform helps brands of all sizes:
- Unify data into a single customer view
- Personalize journeys throughout the entire lifecycle
- Engage customers across all channels, including email, mobile, social and ads
- Analyze everything to make insight-driven decisions on marketing investments
We will also share real-world examples of customers like you who are achieving amazing results with Salesforce Marketing Cloud.
After a record-setting year in 2015, where will the tech M&A market go in 2016? What trends that pushed M&A spending to its highest level since the Internet Bubble burst will continue to drive deals and which ones will wind down? What other sectors are likely to see the most activity this year? And most importantly, what valuations will be handed out in deals over the coming year? Drawing on data and views from across 451 Research, the Tech M&A Outlook webinar maps many of the major developments in the IT landscape (IoT, Big Data, cloud computing) to how those influence corporate acquisition strategies. Join us for a look ahead to what we expect for tech M&A in 2016.
Every business has data, but only a few are treating it as a strategic asset for actionable insights. Many struggle with locating and aggregating data, while others wrestle with visualizing and interpreting the data. Join Clive Bearman and Ron Lunasin for an interactive and demo-focused session on how to leverage the latest technologies in the cloud analytics market to make every-line of business data-driven. You’ll see how companies from different industries are using the Informatica Cloud to make waves across their companies by connecting, aggregating and relating data from different sources. You’ll also discover how to achieve amazing insights with the Salesforce Analytics Cloud. Finally you’ll learn the 5 top tips that ensure that your data will always be clean, connected and contextual with Wave Analytics and Informatica.
Overhead power distribution in your data center offers many attractive possibilities, but is not without its challenges.
Join Starline's Director of Marketing, Mark Swift; CPI’s Senior Data Center Consultant, Steve Bornfield; and University of Florida's Joe Keena for an exploration of the options and some of the pitfalls, supported by real-life examples from the field.
Everything is getting digitized - everything is becoming “software empowered”. Who is writing all this software? It is central IT or is it business IT and the third parties they employ? How can central IT ensure that it is relevant this exciting new, software empowered, world?
The Chef DevOps Journey Assessment or Dojo is a tool that is used to assess both the current and desired state of your organization's DevOps progress. The goal of the exercise is to expose opportunities for continuous improvement by defining a baseline of where you are on your journey and the desired state you’re trying to get to. After we compile the results, patterns will emerge and be used to visualize goals and generate custom guidelines towards success.
In this webinar, Justin Redd, Customer Engineering Lead, and Thomas Enochs, VP Customer Success, will explain:
- Why we created the Dojo and how it can help your organization accelerate DevOps adoption
- What the DevOps Journey Assessment is and how it’s conducted
- Who in your organization should attend the Dojo exercise
- How to get it
Consumer engagement remains a priority for brands that are looking to build and maintain meaningful relationships with their customers. The challenge in today’s cross-channel, social, and mobile world is to develop enough, relevant content that will drive the desired levels of engagement.
User-generated content, or UGC, provides relevance and authenticity that brand- produced content cannot. Brands that incorporate consumer- produced content into their marketing are seeing greater performance within their existing channels and programs because of its
Our webinar, Increasing Consumer Engagement with User Generated Content, will discuss:
- Why UGC is so impactful with consumers
- How brands, like McCormick, are leveraging UGC to increase consumer engagement
- Tips for driving consumer participation with UGC campaigns
- Rights management and UGC curation
Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:
* Determine the ROI of your mobile app investments
* Partner with software developers to create innovative, multi-platform apps
* Leverage programmatic transactions with analytics
* Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
*Expand into mobile ad search.
* John Koetsier, Mobile Economist, Tune
* Scott Monty, Principal and Author, former head of global social media, Ford Motor Corporation
* Andrew Paradise, CEO, Skillz
* Wendy Schuchart, Moderator, VentureBeat
Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.
Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
During this webinar, designed for mobile marketers, you'll learn:
• What mobile engagement is and how to improve this critical app metric
• How push and in-app messaging differ, and when to use each
• The best practices of push and in-app messaging campaigns to set you up for success
• What great app marketing campaigns look like with industry specific examples
Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
Hana Abaza - VP Marketing at Uberflip & ANNA TALERICO - Co-Founder at ion interactive
B2B lead generation involves so much more than simply producing leads — of course, much of the value that comes from lead generation tactics lies less in the quantity of leads and more in the quality.
Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies but can also help to better qualify leads and construct rich lead profiles.
Join Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico for an intense hour exploring the strategies and tactics used by leading next-generation content marketers.
How to convert significantly more leads from your content marketing
How to build rich lead profiles that include content consumption, buyer business challenges, and readiness
How to evaluate your content marketing results in a radically different way
2015 was a big year for e-commerce players, with Forrester Research predicting over $300 billion in online retail sales for the first time. But that number is only poised to grow exponentially in the years to come, reaching $480 billion in 2019.
That staggering number presents a huge opportunity for e-commerce professionals, but it also means an increasingly competitive and rapidly growing market. The need to provide unique, compelling omnichannel customer experiences, across the vast ecosystem of connected devices consumers are now using, is greater than ever. This also means the need to unify customer data across touchpoints, both online and offline, and build a comprehensive customer view in real time is paramount.
In this interactive discussion, Tealium will deep dive into five key focus areas for e-commerce professionals in 2016, including:
•Strategic technology investments
•Prioritization of visitors (over visits)
•Marrying online and offline experiences
Join us to get the insights and prescriptive direction needed to evolve your e-commerce initiatives this year – and drive even more value for your business.
In 2016, it's time to revamp your mobile app strategy.
It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.
To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.
These real-life case studies will help inform your 2016 mobile marketing strategy.
In this webinar, you'll:
* Optimize your user onboarding to improve lifelong retention
* Learn about tools you didn’t know existed for driving deeper personalization
* Triple mobile push notification opt-ins through new tactics that are proven success factors
The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.
Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.
The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.
Here are just a few of the issues we’ll address:
•How ready is your marketing leader and inbound advocate?
•How ready is your email list?
•What should your first marketing goals be?
•What services will you outsource?
•Appropriate document management for security and version control
•Is the needed social media protocol in place?
•Roles of team members
The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.
Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.
If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
Heather Foeh, Director of Customer Advocacy, Lattice Engines
In this webinar you will learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates. Audience will learn how to increase sales enablement, how to sell more to current customers, and what to do if you have too many leads.
If you’re already using Eloqua, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Eloqua expert Zee Jeremic of MASS Engines reveals various hacks for getting better results out of your Eloqua software.
If you’re already using HubSpot, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of inbound marketers still feel that they’re not using the technology to its full potential.
In this presentation, Francois Mathieu, Uberflip's resident HubSpot expert, reveals various hacks for getting better results out of your HubSpot software.
For more information on how to better leverage HubSpot, check out the following resources:
The Ultimate Marketing Automation Glossary
How To Clean Up Your Marketing Automation Database
9 Marketing Automation Hacks Powered by Zapier
If you’re already using Marketo, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Marketo expert Justin Norris reveals various hacks for getting better results out of your Marketo software.
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In 45 minutes, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Specifically, here’s what we’ll discuss:
– The anatomy of a powerful mobile growth engine
– How to earn, engage, and activate your users into influential app evangelists
– Real-world examples and lessons from apps that have skyrocketed to success
Plus: Get the inside scoop on how to turbo-charge your mobile engine with deep links and predictive app marketing!
Phil Hollrah, vice president of product marketing, Demandbase and John Dering, director, marketing programs, Demandbase
The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.
This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.
In this webinar, you’ll learn:
Adoption rates for ABM within B2B organizations.
Which types of companies are adopting ABM.
How ABM impacts your business.
Key steps in how to adopt and get started with an ABM strategy.
Stewart Rogers; Director, Marketing Technology VB Insight
If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swift or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.
We thought it was high time someone did that, but with marketing technology.
In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.
By attending this webinar, you'll:
* Find out which marketing technologies have the most 'enterprise-class' users
* Discover free or cheap alternatives to start using today
* Learn the limitations of those more cost-effective solutions
* Get the scoop on the up-and-coming products making waves
Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.
* Stewart Rogers, Director of Marketing Research, VentureBeat
* Sean Moeller, Founder and CEO, Daytrotter
* Amber Whiteman, Vice President, Metia
* Andrew Jones, Analyst, VentureBeat
* Wendy Schuchart, Analyst, VentureBeat
This webinar will be an early look at Stewart Rogers' VB Insight report in early January 2016.
Sponsored by SalesFusion
Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
– The major differences between push and in-app messages, and the benefits of both
– Data-driven best practices for reaching your users in the most valuable ways
– The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.
One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.
We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.
In this webinar, you'll:
*Learn where the youth and millennial markets are watching their video content
* Focus your marketing strategy on the right platform for your niche
* Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
* Monetize your content the right way... once and for all.
Register today for this interactive marketing executive roundtable. You don't want to miss this one!
* John Koetsier, Mobile Economist, TUNE
* Greg Jarboe, president and co-founder, SEO-PR
* Stephanie Carls, YouTube Digital Lifestyle blogger and Client Success Manager at Rivet
* Wendy Schuchart, Moderator, VentureBeat
This webinar is based on John Koetsier's October 2015 report.
Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
There's no disputing that email marketing is an integral part of successful marketing organizations, but as with all marketing channels, it's no longer enough to be the master of one siloed discipline. Sitting squarely at the intersection of technology, data, and creativity, email marketers are primed to lead the new era of customer engagement and drive true cross-channel marketing.
We'll start this interactive discussion by exploring the three core strengths of email marketers that are critical to pioneering this new era, including:
- strong experience with handling personally identifiable information
- a keen eye for detail and expectation of operational excellence
- ability to see the whole conversion path
Then, we'll dive into how these characteristics are essential in overcoming the three key challenges email marketers now face, including:
- the increasing difficulty to identify, reach, and engage new visitors
- the inevitable issue of email fatigue
- the new normal of a non-linear customer journey, due in large part to anonymous research
Doug Roberge, Strategic Services Consultant at Kahuna
In the mobile-first era, you can reach customers anytime, anywhere. But don’t think that means a spray and pray approach across channels will work. 86% of consumers say personalization plays a role in their purchase decision and 48% say they purchase more when marketers use their interests to personalize across channels.
Brands who are defaulting to siloed, batch-and-blast email and push marketing strategies are failing to meet these expectations, leading to lower performance, opt-outs and uninstalls.
Successful brands overcome these challenges by orchestrating a united email and push strategy rooted in deep customer understanding. Once you understand your customer, then -- and only then -- can companies execute a communication strategy that drives customer delight and business value.
In this webinar, you’ll learn:
The role of email and push messaging in a cross-channel communication strategy
The changes in customer behavior that demand a new communication approach
How to marry your diverse messaging channels to drive great brand experiences
The results of adopting an integrated approach to customer communications
Register today for the December 10th webinar, “Not Just A Hook Up: Marrying Your Push & Email Strategies.” Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar.
Kris Nagel | Senior Vice President, Worldwide Field Operations, Vindicia
As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:
1.Marketing flexibility empowers your team to acquire customers
2.Expand your business model to attract more customers
3.Proactive channel management builds revenue
4.Lower involuntary churn to increase revenue
5.Gain insights by benchmarking billing metrics against peers
6.Turn business intelligence into opportunity
7.Support for global growth
Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.