Content & Audience Development for Tech Marketers

Kingman Tang, Senior Manager, ITaaS, NetApp; James Miller, VP, BrightTALK; and Morgan Cantrell, Marketing Manager, BrightTALK
Join leading marketers from NetApp and BrightTALK to find out how they are using content strategy, data analysis, social networks and innovative promotion to attract thousands of the world's leading IT leaders to their online events. Attend this presentation to discover useful data points and actionable tips to use while optimizing your own event programs.

- How to map your content strategy to your objectives and target audience
- What it takes to attract and engage the world's top IT professionals
- Which topics and formats have been most popular amongst various segments of IT leaders
- Where and how to promote your webcasts to reach the right professionals
- What senior IT professionals are watching on BrightTALK
Jun 30 2011
55 mins
Content & Audience Development for Tech Marketers
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    Chances are that Justin Bieber is not the top influencer for your business, but chances are also good that he has more likes and followers than the top influencer for your business. Every day your influencers are generating signals in social media for your business and it's up to you to identify, interpret and leverage these signals. With billions of posts every day, social data is big data and it is continuing to grow.

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  • Crimes in Survey Design Apr 16 2014 3:00 pm UTC 60 mins
    Feedback and survey research is about asking the right questions of the right people at the right time. If we can master these three things then the likelihood of delivering action- oriented information to your “clients” (whether internal, like senior management, or external) increases significantly. However, impediments to good survey design are on every corner.

    Join this webinar to learn more about:

    ** The Importance of Collecting Feedback
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  • Beware the Giraffes in your Data! Apr 16 2014 12:00 pm UTC 45 mins
    Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.
  • Peeking Into the Black Hole: Social Media ROI Roundtable Recorded: Apr 10 2014 59 mins
    Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.

    Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
  • Panel Session: Native Advertising For B2B Marketers: Is It Right For You? Recorded: Apr 2 2014 60 mins
    Today marketers can publish their content directly on major media sites, but is this the right content marketing investment for you? Join us for a discussion of today's most interesting native advertising opportunities for B2B content marketers. We will cover how to evaluate your options, the type of content you need to be successful, how it fits within your larger content marketing plans, how to measure your results and some alternatives you can also consider.
  • Say Hi! Engage your Customers With the Right Message Recorded: Mar 28 2014 36 mins
    Today's customer dictates how the conversation flows with brands. To reach consumers you often have to do it on their terms and through the multiple channels they use. Get it right, however, and you will see engagement rates increase.

    In this webinar, Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems, will show how Xing built its brand relying on user preference data to better meet customer expectations for information and frequency of interaction.

    Watch this webinar to learn how your company can grow engagement from smarter messaging.
  • How to Reach Your Desired Audience with Targeted Blog Content Recorded: Mar 27 2014 34 mins
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  • Why Behavioral Marketing Automation is the Next Game Changer Recorded: Mar 27 2014 60 mins
    Today’s marketers must treat their customers as individuals in order to develop engaging relationships that convert to revenue. To do so, they must learn a lot about each person. This includes not only the preferences they tell you, but also the preferences and interests they express based on their actions. Collecting buyer behaviors can result in a very powerful customer database, and when marketers then incorporate this wealth of knowledge into automated, personalized campaigns, the resulting revenue can be impressive.

    Join Dave as he unveils the power behind behavioral marketing automation and shares the results of several campaigns that achieved success by taking this approach.
  • Social + Mobile (* Re-targeting)= The Digital Advertising Success Formula Recorded: Mar 25 2014 44 mins
    Today's Marketer must re-group and think Digital Advertising all over again. Agency account managers and media planners need to "check themselves" to ensure they are not falling way behind on what's working and execs at all levels need to ask the question "How do we maximize our Ad Spend Today?".

    In this session, Aaron will address the 3 big Macro trends of Social Media Advertising on both the new Twitter offerings and Facebook targeting capabilities, how mobile is driving engagement out the whazoo and retargeting is the holy grail of maximizing our spend.
  • Stimulate both sides of your marketing brain Recorded: Mar 25 2014 61 mins
    Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you see marketing fundamentally as an art or a science, the truth is that today's B2B marketers should aim to be a cocktail of the two.
    Join Babcock & Jenkins and Marketo, for this live webinar designed to stimulate both sides of your marketing brain. You will discover:
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  • How can you save 90% on your PPC budget using Social Media amplification? Recorded: Mar 20 2014 32 mins
    Olivier Choron, CEO and Founder of purechannelapps explains how with social media amplification could save your business 90% on your PPC budget. By amplifying content through your employees, channel partners and other influencers on social media, you can generate more clicks for less cost when compared with Search Engine Marketing.
  • 3 Secrets to Measuring the Impact of Your Marketing Efforts on the Bottom Line Recorded: Mar 20 2014 46 mins
    Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience. Yet most aren’t able to fully measure the impact of all their efforts on revenue—which is critical in order to ensure a seat at the strategy table and necessary budget for next year.

    It's time to learn the three secrets to more effectively measuring marketing’s impact on revenue.
  • Engagement Tools and Technologies: What's Next? Recorded: Mar 20 2014 63 mins
    In this live webinar, BrightTALK will be joined by Marketo and ClickSoftware to discuss the latest trends in engagement tools and technologies.

    Marketo will share their engagement best practices that will generate and nurture your audience through your buying cycle. To bring these points to life, BrightTALK and ClickSoftware will illustrate the best practices by providing case studies and practical examples.

    Join this webinar to hear the latest thinking around topics such as marketing automation, lead scoring, big data, content and more. In addition, go away with practical tips and case studies that you can implement at your organisation.
  • 3 steps to recovering your abandoned carts and generate increased revenue Recorded: Mar 20 2014 42 mins
    Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. in fact, 35% of shoppers who abandon carts actively welcome receiving these emails.

    Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.

    Part 2 of a 2-part series.
  • Life After The Click – Converting Ad Responders Into Customers Recorded: Mar 13 2014 47 mins
    You’ve implemented an advertising campaign, you’re generating new website traffic, and you’re getting great visibility. But is all that traffic and visibility actually getting bottom-line results? If you’re not converting ad responders into leads and customers, then your advertising budget could be going to waste. Join us to learn how to optimize your website for ad responders, and create a conversion pathway all the way to the big sale. In this session we’ll cover:

    Optimizing landing pages for conversions
    Conversion follow up with lead nurturing and lead scoring
    On-site visitor tracking and sales intelligence
    Closed-loop reporting for tracking ad spend ROI
  • Data Driven Targeting for Digital Marketing Success Recorded: Mar 13 2014 56 mins
    Having a robust digital marketing platform gives you a head start in the race toward marketing success. However, today’s marketing plans are fueled by data—with personalization, relevancy and timeliness being important hurdles to clear along the way. Key to a first place finish is a rich data plan, as without it you risk being stuck in the back of the pack with one-size-fits all messages that become increasingly irrelevant to your customers and prospects.

    Join Ellen as she breaks down the important steps you must take in order to build a data blueprint for your organization and how you can leverage your data for sophisticated digital marketing success.
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    How do you know if your online marketing is working? Is beating the competition and that you are connecting with the right audience online?

    John Chacksfield will show you a simple approach to creating a digital marketing strategy that ensure you are beating the competition online and you are reaching the right audience with the right messages to ensure online success.
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    We look at how to connect Google AdWords and Google Analytics to improve your Paid Search reporting. With a focus on tagging and linking data, attribution modelling, custom reporting and conversion tracking.
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    Step aside content because context is the new king. Rapidly developing techniques now allow advertisers and marketers to perceive the changing context of individual users. The most successful online brands are already sensing how users feel, interpreting the data accurately and optimising the experience (in real-time) to engage with real people in category defining ways. The medium is now the magic.
  • 3 keys to improving your customers checkout experience Recorded: Mar 6 2014 41 mins
    How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process. Part 1 of a 2-part series.
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.
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  • Title: Content & Audience Development for Tech Marketers
  • Live at: Jun 30 2011 5:00 pm
  • Presented by: Kingman Tang, Senior Manager, ITaaS, NetApp; James Miller, VP, BrightTALK; and Morgan Cantrell, Marketing Manager, BrightTALK
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