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Content & Audience Development for Tech Marketers

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Kingman Tang, Senior Manager, ITaaS, NetApp; James Miller, VP, BrightTALK; and Morgan Cantrell, Marketing Manager, BrightTALK
Join leading marketers from NetApp and BrightTALK to find out how they are using content strategy, data analysis, social networks and innovative promotion to attract thousands of the world's leading IT leaders to their online events. Attend this presentation to discover useful data points and actionable tips to use while optimizing your own event programs.

TOPICS COVERED:
- How to map your content strategy to your objectives and target audience
- What it takes to attract and engage the world's top IT professionals
- Which topics and formats have been most popular amongst various segments of IT leaders
- Where and how to promote your webcasts to reach the right professionals
- What senior IT professionals are watching on BrightTALK
Jun 30 2011
55 mins
Content & Audience Development for Tech Marketers
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  • Title: Content & Audience Development for Tech Marketers
  • Live at: Jun 30 2011 5:00 pm
  • Presented by: Kingman Tang, Senior Manager, ITaaS, NetApp; James Miller, VP, BrightTALK; and Morgan Cantrell, Marketing Manager, BrightTALK
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