Putting Customer Intelligence at the Heart of SaaS Marketing
Customer intelligence is shaping up to be one of the hot topics for digital marketers in 2012. It is particularly relevant for those marketing SaaS solutions, where reducing customer churn and increasing monthly recurring revenues are vital considerations. This presentation will look at how SaaS marketers can realise the potential power of their customer data to drive more targeted and personalised campaigns, which will deliver improved ROI through significantly increased relevancy.
Attendees will learn:
How customer intelligence will become a cornerstone of SaaS marketing in 2012
Why customer data should be owned by marketing as a strategic asset in building stronger relationships
The importance of relevance and personalisation in retention campaigns
As Northern European Marketing Manager for global SaaS marketing vendor Emailvision, Stuart Hobbs is responsible for all marketing activity across the UK, Netherlands and Scandinavia. He joined Emailvision in 2011, from Exchange hosting vendor Intermedia. He has a strong track-record of direct and channel marketing success at high-growth technology firms such as mobile messaging specialist Synchronica PLC.
RecordedFeb 16 201239 mins
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Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:
- Why content is at the forefront of digital strategy
- How to evangelize the importance of content marketing for your brand, product, service, or sector
- Tips and tricks of the trade
- Making a case for content marketing resources and measuring your efforts
In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.
That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.
In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.
Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.
In this webinar, you’ll:
* Learn the price app publishers are currently paying to acquire quality users across several categories
* Review the top user acquisition platforms and why
* Understand the role of timing in UA
* Maximize organic installs of your mobile application
* Ashley Blackmon, VP marketing, Zillow Group
* Alexandra Press Maguire, Digital Marketing Director, Gilt Group
* Wendy Schuchart, Moderator, VentureBeat
SPONSORED by mParticle
Register today for this free VentureBeat Live event
Jared Kimball, Conversion Strategist, Infusionsoft
Do you ever wonder:
• What to say that will make leads take action?
• How to structure your content so it converts?
In this webinar, you'll learn:
• Common advertising and marketing myths that small businesses fall for
• 3 ways to innovate your business so you stand out in any crowded marketplace
• A 5-step framwork to attract your ideal customer's around the clock
With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available to today’s marketers – and a company’s first-party data is undoubtedly a growing source of competitive advantage. But the opportunity to generate deeper customer insights and understanding with that data comes with the expectation of a connection or interaction that goes beyond the transactional.
During this interactive discussion, Adam Corey - VP of Marketing at Tealium - will explore how data has become the new 'value exchange' between brands and consumers, and how to leverage that data to generate business value while maintaining consumer trust and loyalty. He'll share:
- the pivotal moments of data capture that brands should focus on (or steer away from)
- the key differences between a transactional vs. emotional data exchange
- the core principles of a successful data-driven approach
- the critical elements of a comprehensive data security/ privacy practice
Would you like to get unstuck and automate your business?
Are you tired of the long hours, hard work, and not reaching the people you want to reach?
In this webinar, Noah St. John wants to show you:
• The secret to tripling sales after people get on your list
• The 5-step formula for an irresistible lead magnet
• The 5-steps to build a 6-figure business machine
Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder
Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:
- How webinars can contribute to an organisations digital strategy,
- Best practices to follow when using webinars as part of a digital strategy.
- Measuring the success of webinar campaigns effectively.
Blair Symes -- Director of Content Marketing at DialogTech
Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.
Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:
•The enormous impact smartphones are having on digital marketing
•How to optimize search, social, and display campaigns to drive calls and sales
•What data marketers must capture around phone calls to optimize ROI
•Real-world stories for how digital marketers use call data to drive revenue
Steve Donatelli/ Matt Beck/ Noah Brooks, SolarCity
A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
In this keynote session at Digital Velocity 2016, Daryl Acumen, Senior Manager of Digital Analytics at Hewlett Packard Enterprise, explores how HPE went from mounds of dirty data to a stream of crystal clear insights, and how they're addressing data quality across their spectrum of digital channels.
Are you lost in the social wild—trying to understand how to cut through the noise of all the tweets and status updates to reach your target accounts? How do you even find your target audience on social media?
Join us for this free seminar to learn how to identify your target audience and then find and engage them on social media. We'll teach you best practices as well as ways to measure your success. Get ready to take your account-based marketing to the next (social) level.
Sean Zinsmeister Senior Director of Product Marketing at Infer & Hana Abaza - VP Marketing at Uberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.
You will learn:
Why content marketing and predictive analytics go hand-in-hand
How to drive more value from content using effective targeting and segmentation from predictive analytics
How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
David Raab, Principal at Raab Associates and Tealium
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
Darin Archer, IoT Industry Solutions Retail/CPG at Intel Corporation
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer experience across the vast number of digital touchpoints. Just as we're leaving more traditional marketing channels behind, the advent of the Internet of Things (IoT), connected/ smart devices, and mobile technologies is blurring the lines between the digital, traditional and physical at a rapid rate. And with the excitement of nearly anything - in either the digital or physical realm - becoming a potential marketing vehicle, there also comes the possibility of a resurgence in data silos and fragmented customer experiences. Join Darin Archer, head of IoT Industry Solutions Retail/CPG at Intel Corporation, as he explores the possibility of breaking down the barriers between disparate channels, data sets and back-office systems - and the transformational, connected marketing experiences made possible as a result.
In this webinar, Tyler Garns reveals the 18 keys that every small business needs to stop wasting time and money—and unlock REAL marketing results:
• The secret to strategically positioning your business as THE business to work with
• The power of creating raving fans who buy everything you’ve got to sell (and tell all their friends and family to do the same)
• How to convert sales like crazy by using the 6 stackable closing techniques that make your offers an instant no-brainer for potential customers
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.
Manny Segarra, Agile Coach at HOSTING, will dive into a discussion on the benefits that values have on company culture. During the webinar, Manny will hit on a few key benefits of incorporating more accountability and respect into your everyday office practices, including:
-Building a stronger work culture, not just a stronger environment
-Creating a more agile team
Worried that storage infrastructure can’t support petabyte growth or next-generation workloads? Do you want to move more workloads to the cloud to help reduce costs and enable new opportunities for your business? If so, this webinar is for you!
Red Hat Ceph storage is a massively scalable (we’re talking petabytes and beyond), software-defined storage solution that delivers unified storage (block, file, object) for your cloud environment. However, the challenge with PB scale, is maintaining high-performance and data center efficiency. That’s where Red Hat and SanDisk come to play!
Red Hat and SanDisk have partnered to deliver a Ceph-tested, Red Hat approved, and SanDisk flash-accelerated solution that delivers extreme performance, boundless scale, efficiency, and resiliency for Ceph and OpenStack environments. In this webinar Brent Compton of Red Hat and Venkat Kolli of SanDisk will discuss:
•Challenges faced within cloud environments
•Benefits of Red Hat Ceph for file, block and object storage
•Benefits of Running Ceph on the InfiniFlash™ System
•Configuration and use-cases
Don't let limitations stop you, and imagine the impossible today. To petabytes and beyond!
Salesforce customers are transforming their businesses with Service Wave. Join us for a special webinar introducing Service Wave. Hear how customers are using Service Wave, learn best practices, view a live demo and participate in an interactive Q&A.
The industry was surprised when Dell announced its intent to acquire EMC for $67 billion, the largest tech deal ever. Merging two large stagnate companies with very different cultures and high-level of overlap in products can pose significant challenges.
Join this webinar to learn about:
- The acquisition implications and how it’ll affect your long-term storage investment
- The uncertainty on Dell and EMC’s roadmap and which products will continue to be invested in
-Alternate storage solutions that enable you to transform data into insights and value for your organization
ESET’s Sr. Security Researcher, Stephen Cobb, will analyze the current cybersecurity threats trending during the first half of 2016. We’re covering everything from ransomware to regulatory risks and mobile malware to IoT vulnerabilities. Learn about what trends are on the horizon and gain practical advice for managing these risks:
•PCI and two-factor authentication
•PUAs and scamware
•Privacy by design
•General Data Protection Regulation (GDPR)
Container-based applications are driving changes in the IT tool chain up and down the stack. In addition to a container orchestration platform, these applications need a full stack of services including load balancing, service proxies, visibility/monitoring, service discovery, and security.
This webinar jointly presented by Avi Networks and Mesosphere, will uncover the strategies for delivering application services and best practices for building, deploying, and managing large Mesos clusters with thousands of nodes.
You will learn:
• How to simplify orchestrating microservices applications
• How to discover services automatically
• Gain visibility to application components and their interactions
• Ways to scale applications seamlessly
• Achieve security through micro-segmentation, SSL, and L4-L7 policies
With all the technology and process improvements over the past 20 years, and with almost every IT organization wanting to increase ITSM maturity, you would think that maturity levels would have increased; but that is not the case. This webcast will discuss how to increase ITSM maturity in eight different areas including user experience, process automation, and incident, problem, change, configuration, request and knowledge management, and more.
This first webinar is intended for business decision makers, to learn how SAP Business One can enable you to transform your distributor channels by standardizing their processes and their integration with SAP Business Suite, using SAP Business One.
From Main Street banking to Wall Street investing, the financial services industry is being disrupted by digital, social, and mobile innovation. Join Nucleus Research, Salesforce and Informatica as they discuss the most disruptive trends in the financial services industry and how financial institutions are leveraging these trends to gain a competitive advantage.
In this webinar, we will discuss:
·How market forces and changing demographics present new opportunities and risks for financial institutions
·Who’s adopting new technologies to mitigate risks and exploit new markets
·How different types of data sources are being leveraged as a strategic asset by a new generation of wealth managers
Most people know that a board portal is an intuitive, efficient and, above all, secure way of distributing and viewing confidential board and committee meeting materials. But did you know that board portals can help you with more than just document distribution? A sophisticated tool should enhance your board member's experience and improve overall collaboration- leading to better business decisions.
Join our free 30 minute webinar “More than Digital Board Papers” to learn how features such as archiving, note-sharing, electronic voting and questionnaires can help your board take the next step towards secure digital collaboration.