Putting Customer Intelligence at the Heart of SaaS Marketing

Stuart Hobbs, Marketing Manager, Northern Europe, Emailvision
Customer intelligence is shaping up to be one of the hot topics for digital marketers in 2012. It is particularly relevant for those marketing SaaS solutions, where reducing customer churn and increasing monthly recurring revenues are vital considerations. This presentation will look at how SaaS marketers can realise the potential power of their customer data to drive more targeted and personalised campaigns, which will deliver improved ROI through significantly increased relevancy.

Attendees will learn:

How customer intelligence will become a cornerstone of SaaS marketing in 2012
Why customer data should be owned by marketing as a strategic asset in building stronger relationships
The importance of relevance and personalisation in retention campaigns

As Northern European Marketing Manager for global SaaS marketing vendor Emailvision, Stuart Hobbs is responsible for all marketing activity across the UK, Netherlands and Scandinavia. He joined Emailvision in 2011, from Exchange hosting vendor Intermedia. He has a strong track-record of direct and channel marketing success at high-growth technology firms such as mobile messaging specialist Synchronica PLC.
Feb 16 2012
39 mins
Putting Customer Intelligence at the Heart of SaaS Marketing
Find us on AppExchange
More from this community:

Cloud Computing

Webinars and videos

  • Live and recorded (3278)
  • Upcoming (105)
  • Date
  • Rating
  • Views
  • McAfee is unique among secure web gateway solution providers with its hybrid delivery model, which provides the flexibility to deploy a web gateway on-premises, in the cloud, or in combination. In this session, McAfee will discuss details of the hybrid web protection deployment model and the various elements that comprise it, along with provide guidance on to choose the deployment scenario that best addresses your organization’s specific business needs.
  • Mobile workers are increasingly demanding access to mission-critical data and apps from personal smart phones, tablets and laptops. However, co-mingling of personal and business data and apps on mobile devices creates risk of business data loss and introduction of malware. What are the risks and what technologies can businesses deploy to enable productivity while protecting from these threats ?

    •Learn about the risks introduced when personal and business data and apps co-mingle on mobile devices
    •Learn about available technologies and technology trends to address these risks.

    Join Dell to understand the risks introduced when personal and business data co-mingle on mobile devices and technologies to consider to protect corporate data.
  • Forty-four states, DC and four territories have adopted the Common Core State Standards (CCSS). This means that school districts across the country are planning for 100% online assessments during the 2014-2015 school year. One of the most important conditions needed for being able to administer online assessments is network infrastructure readiness.
    Attend this 30-minute webinar and join Gavin Lee, Senior K-12 Business Development Manager at Juniper Networks, to discuss the critical network must-haves that all school districts should consider when looking to deploy a robust and supportable network. You will also receive practical guidance on how to get the most out of your network infrastructure and how to best prepare for the CCCSS assessments:
    • Consortia network infrastructure
    • Wired and wireless network capabilities
    • Robust network security
    • Network support readiness
    • Juniper Networks network infrastructure readiness resources
  • Forty-four states, DC and four territories have adopted the Common Core State Standards (CCSS). This means that school districts across the country are planning for 100% online assessments during the 2014-2015 school year. One of the most important conditions needed for being able to administer online assessments is network infrastructure readiness.
    Attend this 30-minute webinar and join Gavin Lee, Senior K-12 Business Development Manager at Juniper Networks, to discuss the critical network must-haves that all school districts should consider when looking to deploy a robust and supportable network. You will also receive practical guidance on how to get the most out of your network infrastructure and how to best prepare for the CCCSS assessments:
    • Consortia network infrastructure
    • Wired and wireless network capabilities
    • Robust network security
    • Network support readiness
    • Juniper Networks network infrastructure readiness resources
  • Forty-four states, DC and four territories have adopted the Common Core State Standards (CCSS). This means that school districts across the country are planning for 100% online assessments during the 2014-2015 school year. One of the most important conditions needed for being able to administer online assessments is network infrastructure readiness.
    Attend this 30-minute webinar and join Gavin Lee, Senior K-12 Business Development Manager at Juniper Networks, to discuss the critical network must-haves that all school districts should consider when looking to deploy a robust and supportable network. You will also receive practical guidance on how to get the most out of your network infrastructure and how to best prepare for the CCCSS assessments:
    • Consortia network infrastructure
    • Wired and wireless network capabilities
    • Robust network security
    • Network support readiness
    • Juniper Networks network infrastructure readiness resources
  • Trend Micro sponsored an extensive security survey of businesses in North America and Europe. Conducted by Cyber-Edge Group, LLC, a premier research and marketing firm, the survey examines the current and planned deployment countermeasures for establishing effective cyber defenses. This webinar will reveal the significant findings from the survey and accompanying report and is intended to provide IT security decision makers with a better understanding of how their perceptions, concerns, priorities – and most importantly – current defensive postures stack up against those of other IT security professionals and organizations. Key highlights from the report include:
    • One in four security professionals doubt whether their organization has invested adequately in cyber threat defenses.
    • Over 60% of respondents were affected by a successful cyber-attack in 2013, but less than 40% expect to fall victim again in 2014.
    • Mobile devices (smartphones and tablets) are perceived as IT security’s “weakest link”, followed by laptops and social media applications.
    • One in four organizations lack the tools necessary to properly investigate the root cause and material impact of network security breaches.

    Join Mark Bouchard, Vice President with Cyber-Edge Group and Jon Clay, Director of Global Threat Research with Trend Micro, for this webinar to learn more about the state of cyber threat defenses among today’s businesses and gain a better understanding of what you can do to improve your defenses going forward.
  • Décrouvrez les solutions Networking Dell, Convergence, 10Gb et administration centralisée
  • Join us for a 30-minute live session every Friday, where we’ll tour the RingCentral interface, discuss the latest innovations and features available on the RingCentral platform, and share best practices on leveraging cloud communications for your business. This session features a live demo of RingCentral Office and an open Q&A session led by a Sales Engineer. This week tune in and learn how your employees can hold multi-point HD video meetings around the world, anytime and anywhere with RingCentral Meetings.
  • Dell Présente lors du CRIP une approche concrète des PRA/PCA en 90 secondes
  • 397% de ROI , c‘est ce que vous offre l’architecture Fluid Data de Dell. C’est prouvé mais comment est-ce possible ?
  • Channel
  • Channel profile
Up Down
  • Expert Roundtable: Get More Users with Digital Marketing and Growth Hacking Jun 12 2014 4:00 pm UTC 60 mins
    Join this roundtable of experts as the discuss they latest and greatest in growth hacking for user growth. They plan to open the kimono on their own best practices that have generated repeatable and scalable growth. No time for theoretical discussions, this is hands on stuff!

    Roundtable topics:
    - Digital marketing vs. growth hacking: what’s the difference?
    - How to identify, acquire, and engage your target audience
    - Ways to turn your fans, followers and likes into qualified leads (even sales)
    - Beyond the basics: advanced social media and growth tactics for the pros
    - Best kept community management secrets will be revealed

    Panel: To be Announced Soon!
  • Roundtable: Social Media ROI in Financial Services Jun 12 2014 2:00 pm UTC 60 mins
    If a few years ago social networking was only a small component of marketing strategies that served to entertain trainees more than to create value for the business, today the scenario has changed drastically. Not only social media has assumed a central role in the marketing plans, but also the pressure to prove its ROI grew exponentially.

    Join this panel of experts who will discuss the challenges that social media pose to the financial services sector, how to prove the ROI of their initiatives and the value of social networks for business.
  • 10 Crimes Against Content Marketing May 29 2014 12:00 pm UTC 45 mins
    There’s great content and there’s bad content marketing - it’s a fact. With the current state of content marketing at an all time hype, B2B Marketers need not jump on the bandwagon and commit crimes against Content Marketing. Join Quoc & Catarina of BrightTALK as they share the top 10 worst practices in content marketing. You will also learn how to create compelling content, drive the best audiences and accelerate pipeline.
  • 7 Advanced Lead Nurturing Tips for Marketing AND Sales May 15 2014 5:00 pm UTC 45 mins
    Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.

    Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
  • Marketing Automation: Templates, Templates, Templates! May 15 2014 4:00 pm UTC 45 mins
    Ah! You just sent all your requirements for a new campaign to your automation agency or internal resources and forgot a couple of points. Again. What if you could use a template that includes a collective wisdom of several marketers and a checklist?
    The webinar will cover several template types you can download and use for your next campaign:
    - automated campaign template with a check list
    - campaign review list for stakeholders
    - email templates considerations (best practices, translation ease, etc.)
    - Word document template anybody can use for internal emails
  • Spinning Plates: Personalisation vs. Automation Roundtable May 15 2014 2:00 pm UTC 55 mins
    The connected, digital savvy consumers are more demanding than ever: they expect to receive the right messages and content at just the right time and through the channels they use.

    This requires a often difficult balancing act: making content relevant and self-service whilst not draining the company's resources to do so.

    Join this panel session to learn from the experts how to achieve personalisation through automation and make spinning plates a doodle in 2014.
  • The Building Blocks of High Performance Integrated Marketing May 15 2014 10:00 am UTC 45 mins
    The Building Blocks of High Performance Integrated Marketing
  • Panel: People, Process, Content -- THEN Automation May 14 2014 4:00 pm UTC 55 mins
    The role of the B2B marketer has changed because of technology, and this change has been led by an evolution in buying and selling driven by technology. Marketing systems are collecting incredible amounts of data about millions of different (often fleeting) interactions that is practically never applied to anything useful. Furthermore, many technology systems are not properly integrated, and/or their implementation strategy did not plan for broader communication between complimentary technologies. We know both more and less about our prospects than ever before, all because of technology.

    Campaign automation strategy needs to support a broader, more strategic approach to Demand Generation that involves aligning people, process, content and technology around the buyer in order to better support their purchasing journey.

    In this panel discussion featuring demand generation and marketing automation experts, we will discuss how B2Bs should outline their Demand Generation strategy … before they make their marketing technology decisions.
  • The real inbound marketing story - Moving from tactics to strategy Apr 24 2014 2:30 pm UTC 45 mins
    Moving from tactics to strategy with you Inbound marketing lead generation.
    One of the most important elements of successfully realising the full benefits offered by adopting an inbound approach to marketing is managing the transition from tactical campaign-based thinking to that required for strategic inbound marketing.
    Join Hubspot and Tomorrow People for a 40 min webinar discussing the current B2B landscape of inbound marketing and learn how to transform your performance effectively.
  • Work Together Even When You're Not Together! Collaborate in the Cloud Apr 23 2014 4:00 pm UTC 60 mins
    Collaboration is crucial when it comes to your marketing team. No matter if you're based locally or globally, the concept of work and the way we interact is completely changing. With smartphones and tablets taking over our lives, efficient collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a marketing organization.

    Join this webinar to discover:

    - The latest and greatest in marketing automation and file sharing platforms
    - Content collaboration tools that save time and keep branding consistent between teams
    - How centralizing assets can ease global content translation and localization
    - Real-time content and campaign sharing that can spark new ideas and educate your organization
  • Launching a Marketing Campaign from Start to Finish in Box Recorded: Apr 22 2014 55 mins
    Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, marketers struggle with communicating across the silos of their company. The potential result of this disconnect can range from wasted content to inconsistent messaging.

    Join this webinar with Fathom, a top digital marketing agency, to learn how their marketing team works together with Box to save time, keep branding consistent, and increase efficiency.
  • Big Data In The Age Of The Customer Recorded: Apr 17 2014 41 mins
    Big data has received a lot of media attention in the last two years, but the noise is drowning out the real opportunity. That is to use more available data to help your business win, serve and retain increasingly powerful customer. This webinar will present Forrester's point of view on why most firms are missing the true nature of big data, and illustrate how leaders are using data that is more diverse, messy, and large to make better competitive decisions.
  • Find Out What’s Really Stopping Your Customers from Converting Recorded: Apr 17 2014 41 mins
    You already use analytics tools to get important data about your web traffic. But if you aren’t getting feedback from your users about why they’re doing what they’re doing, you’re only getting part of the story.

    In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.
  • Unnecessarily Naked: The Digital Marketer’s New Clothes Recorded: Apr 17 2014 31 mins
    Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.

    Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:

    ●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline

    ●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns

    ●How to accurately calculate the true ROI and budget of omni-channel campaigns
  • How Does Cisco Use Big Data to Predict Sales? Recorded: Apr 17 2014 40 mins
    Learn how Cisco is using big data to predict sales, improve marketing effectiveness and forecast business. Cisco uses a method called ESP—Enterprise Sales Predications — to understand in advance which prospects are likely to buy, what products/services interest them, when and how much they’ll buy. Get a sneak peak at their secret sauce, and deep dive insights into how these predictions accelerate the sale cycle, increase the funnel, and seamlessly integrating into all downstream sales and marketing systems (CRM, SFDC, marketing automation, and CMS for targeting and personalization).
  • Measuring the Company-Wide Impact of Employee Engagement Recorded: Apr 17 2014 54 mins
    What is the value of an engaged, satisfied staff when it comes to influencing tangible customer metrics like retention, loyalty and even revenue?

    Learn how employee engagement is critical to your organization's overall wellness, and how happy employees will benefit your bottom line.

    Join Mike Phillips and Jerry Rackley as they discuss:
    - Executive buy in - how high employee engagement adds to the bottom line
    - How to increase and measure employee engagement
    - Who should own employee engagement
    - Examples of top engagement initiatives
    - Insights and best practices from Demand Metric and Cvent's 250+ organization study
  • Tapping Data Science to Create Lasting Customer Relationships Recorded: Apr 16 2014 23 mins
    If you’re trying to market to customers without taking data into consideration, then you’re marketing in the dark. To have a truly effective engagement with customers, marketers must get into the minds of their customers. Predictive data science can help businesses anticipate a customer’s next move and even optimize that customer’s potential lifetime value.

    This session will provide tips on how to leverage the power of predictive data science to build customer relationships that last a lifetime. Attendees will also learn how practitioners are putting predictive analytics into action to retain customers, boost margins and grow revenue.
  • Growth-Hacking: Real or Hype Recorded: Apr 16 2014 31 mins
    Growth-hacking rose to prominence in 2010 as a model to rapidly grow a company through unconventional techniques. The concept caught on with marketers at large and small companies as well as its fair share of detractors. In this spirited interview, Christine Crandell discusses with Greg Ott, Intuit’s VP of Marketing for QuickBooks Online, growth-hacking’s applicability to larger organizations and if it can help to reverse Marketing’s cred as corporate bad boy.

    The 20 minute video interview with 10 minute audience Q&A will also explore how technology drives change companies may not be ready for and how marketers can turn to their advantage.
  • Tips for Building a 'Culture of Optimization' to Drive Business Impact Recorded: Apr 16 2014 43 mins
    Building a culture of optimization from scratch is no easy task, especially in a large Enterprise organization. This presentation aims to walk through best practices for A/B testing, targeted for large organizations who are just getting into the optimization game. Educating teammates, showing & evangelizing big wins, and leading an organization mindset shift are key steps to taking your business to the next level of insights & growth.
  • Panel: Driving More Profitable Customer Interactions with Big Data Recorded: Apr 16 2014 58 mins
    Companies today face tough challenges in trying to maximize the value of their customer data to achieve next-generation business results. Marketing teams rely on data from digital marketing channels, while IT teams depend on machine data to understand their operations. Currently, these data sources are extracted and analyzed in completely separate silos, which prevents organizations from gaining a true unified view of their customers across digital touch points. However, with new technologies and best practices, organizations can now integrate these two key data sources to create unparalleled – and actionable – insights about their customers.

    Join Tealium, Splunk and InsideView for an insightful panel discussion moderated by Frost & Sullivan to learn about these new trends and best practices for solving the ‘big data’ challenge and gaining a holistic view of customer behavior.
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.
Try a powerful marketing platform for your videos and webinars. Learn more  >

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Putting Customer Intelligence at the Heart of SaaS Marketing
  • Live at: Feb 16 2012 11:00 am
  • Presented by: Stuart Hobbs, Marketing Manager, Northern Europe, Emailvision
  • From:
Your email has been sent.
or close
You must be logged in to email this