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Social Media Opportunities and Risks - A Lifecycle Approach

Social Media Opportunities and Risks – A Lifecycle Approach for the Enterprise

Social media represents real opportunities and real risks, and therefore demands a disciplined approach. In this webcast, Protiviti managing directors Tom Andreesen and Cal Slemp, together with Protiviti Dire
Social Media Opportunities and Risks – A Lifecycle Approach for the Enterprise

Social media represents real opportunities and real risks, and therefore demands a disciplined approach. In this webcast, Protiviti managing directors Tom Andreesen and Cal Slemp, together with Protiviti Director Ryan Rubin and Protiviti Senior Manager John Hollyoak, will discuss:

• Defining and aligning social media strategy with your business plans and defining expectations
• Creating the plan and ensuring policies and procedure are in place
• Developing an integration approach and defining metrics
• Implementation and monitoring – tool selection, training and awareness programs, and integrating vendors into your business processes
• Measuring and assessing against internal objectives, regulatory requirements, and ROI

You will come away with concrete guidance on implementing or improving your own social media programs.
Recorded Jul 20 2011
63 mins
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Presented by
Thomas Andreesen, Cal Slemp, Ryan Rubin, and John Hollyoak
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  • Title: Social Media Opportunities and Risks - A Lifecycle Approach
  • Live at: Jul 20 2011 3:00 pm
  • Presented by: Thomas Andreesen, Cal Slemp, Ryan Rubin, and John Hollyoak
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