Content Marketing

Community information
The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Webinars and videos

  • Während in Deutschland immer mehr Marketing-Verantwortliche Content-Marketing einsetzen, haben viele noch keine dokumentierte Content-Strategie entwickelt. Dabei ist klar, dass die verschiedenen Content-Marketing-Taktiken dann am effektivsten sind, wenn Sie strategisch geplant und umgesetzt wurden. In diesem Webinar lernen Sie, wie eine Content-Strategie vorbereitet, geplant und ausgeführt wird und wie Sie deren Wirksamkeit messen - auch auf mehrsprachigen Webseiten. Von Buyer Personas bis zum Redaktionsplan und mit Praxisbeispielen einer breiten Palette von Unternehmen bietet dieses Webinar eine Reihe von Werkzeugen, um Ihr Content-Marketing effektiver zu machen.

    Frank Hartkopf ist Head of European Content bei NewsReach, einer internationalen Content-Marketing-Agentur mit Sitz in London. Als Deutscher in Großbritannien ist es ihm eine Herzenssache, deutsche Vermarkter dabei zu unterstützen, die Kraft des Content-Marketing besser zu nutzen.
  • Die Verwendung ausdrucksstarker Bilder ist der beste Weg, die Bindung mit Ihrer Zielgruppe zu stärken und eine bedeutsame und nachhaltige Beziehung zu ihr aufzubauen!

    Seien Sie dabei, wenn Getty Images Marketing Director Markus Lutz über die Wirkung spricht, den visuelle Inhalte auf die Kommunikation der heutigen vielfältigen Medienumgebung haben. Erfahren Sie, wie Marken eine tiefe emotionale Bindung mit ihren Konsumenten aufbauen können, indem Sie kulturell relevante und visuell ausdrucksstarke Inhalte wählen.
  • Der heutige Kunde hat sein Kaufverhalten stark verändert. Er entscheidet nun selbst, wann und was er kauft. Wir Marketer müssen nun einen Weg finden unsere Marken auch ohne den Einsatz von Push-Marketing in den Fokus zu stellen. Inbound Marketing geht genau diesem Ansatz nach und richtet sich auf den Konsumenten und seinen Interessen aus. Dieses Webinar wird zeigen, wie Marken Inbound Marketing erfolgreich einsetzen können und warum es der Schlüssel zum schlussendlichen Erfolg ist. Nur ein persönlicheres Marketing wird in der heutigen Zeit Bestand und Erfolg haben.Lassen Sie 2014 das Jahr Ihres Erfolges sein und richten Sie Ihre Wettbewerbsstrategie durch dieses Webinar neu aus.
  • Die Präsentation stellt die Ursachen für das Aufkommen von Inbound Marketing und Content Marketing vor.
    Aus diesen Ursachen wird abgeleitet, dass es sich bei diesen Marketing Ansätzen nicht um kurzlebige Hypes handeln kann, sondern um Methoden-Ansätze, die im modernen Marketing unverzichtbar sind.
    Die Präsentation stellt die Schlüsselelemente jeder Inbound/Content Marketing Implementierung vor und erläutert sie.
    Abschließend werden Empfehlungen gegeben, zur Optimierung von Content Marketing Programmen.
  • Mit Inhalten erfolgreicher verkaufen. In diesem Webinar spricht Daniel Horzetzky, Head of Content Marketing - plista, über die Entwicklung der Kommunikation zwischen Brands und Konsumenten und welche Rolle dabei Content Marketing heutzutage einnimmt. Neben einigen Content Marketing Beispielen aus dem B2C und B2B Bereich geht Daniel Horzetzky auf wichtige Faktoren der Content Strategy ein und erläutert in diesem Zusammenhang insbesondere die Rolle der aktiven Verbreitung von Inhalten(Content Distribution/Content Discovery). Welcher Content eignet sich um verbreitet zu werden, welche Kanäle gibt es und was sollte man beim distribuieren von Inhalten noch beachten, um nicht nur Leser für den Content zu begeistern sondern ebenso neue Kunden zu generieren und mehr abzuverkaufen.


    Daniel Horzetzky ist seit 2011 Head of Content Marketing bei plista in Berlin. Zuvor war er 5 Jahre beim Axel Springer Verlag in verschieden Positionen tätig u.a. im Print und Online Sales sowie zuletzt als Crossmedia-Berater bei BILD/BILD.de. Das Berliner Unternehmen plista bringt über seine Content- und Werbeplattform Advertiser und Publisher zusammen. Der eigens entwickelte Empfehlungs-Algorithmus von plista ermöglicht es redaktionelle als auch Sponsored Content an passende User, nach Lese-& Klickverhalten auszusteuern.
  • In March 2014, senior B2B marketers attended Econsultancy's Digital Cream event to discuss the current content marketing challenges they are facing.

    From these discussions we discovered that many of the early content marketing challenges are no longer keeping marketers up at night. Instead, they have evolved to include organisation challenges, distribution challenges, measurement challenges and more.

    Attend this webinar to discover what is keeping your peers up at night and the emerging content marketing trends.

    By signing up for this webinar, you will also have access to a free copy of Econsultancy's B2B Content Marketing Trends briefing.
  • Maximizing the trade show, conference and exhibition is always a priority for high performing technology marketers. Marketers will have multiple goals covering brand development, awareness, customer engagement and pure lead generation. Join Quoc Dang of BrightTALK and Thomas Stanley of Cloud Expo Europe as they discuss getting the most out of the event.

    You will learn how to:

    How to make impactful content at a physical event
    How to avoid the pitfalls that marketers consistently make
    How to engage with the best prospects before, during and after the event
    How to enrich nurturing and trigger based campaigns with event content
    How to measure the impact of your event on revenues using CRM and Marketing Automation tools.
  • At this webinar we'll explore the advances in email metrics. Skip Fidura, client services director at dotMailer, will share insights from their DMA Award winning Odeon case study. You'll come away with an understanding of the issues that are defining email performance.
  • Research has shown that visual content can increase engagement with content by as much as 94%, so we know that the inclusion of images and video is imperative to the success of your content marketing.

    But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?

    Join Getty Images Senior Art Director, Guy Merrill as he outlines why visual consistency is important to your content marketing. Hear tips on how to make sure your content is culturally relevant and ensure it supports your brand and customer viewpoint, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.

    About the presenter:
    Guy Merrill – Senior Art Director, Getty Images

    Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent.

    His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer's Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.
  • The role of the B2B marketer has changed because of technology, and this change has been led by an evolution in buying and selling driven by technology. Marketing systems are collecting incredible amounts of data about millions of different (often fleeting) interactions that is practically never applied to anything useful. Furthermore, many technology systems are not properly integrated, and/or their implementation strategy did not plan for broader communication between complimentary technologies. We know both more and less about our prospects than ever before, all because of technology.

    Campaign automation strategy needs to support a broader, more strategic approach to Demand Generation that involves aligning people, process, content and technology around the buyer in order to better support their purchasing journey.

    In this panel discussion featuring demand generation and marketing automation experts, we will discuss how B2Bs should outline their Demand Generation strategy … before they make their marketing technology decisions.
  • In today’s world, it has become the norm for companies to spend large amounts of time and resources on social media marketing. Links to your site from Facebook, Twitter, Pinterest and (of course) Google+ not only drive traffic to your site, but increase your search rankings. So how can you complement the SEO value accrued via social media? Bring the social conversation onto your site through social communities.

    Join the SEO experts from Titan SEO, who will provide tips on how social communities can drive SEO lift with DNN’s social community platform, Evoq Social.
  • Marketing has often found itself trapped in a world of silos, with siloed data that is hard to aggregate across the organization, in addition to siloed campaigns and measures split across functional tasks and business units. But savvy marketers keenly understand that customers don’t see or understand the issue of silos. Customers only see one brand and expect a direct, relevant and immediate experience at the time they choose and through the channel they select.

    Join the CMO Council as we bid farewell to the campaign-driven mindset of marketing of the past, and say hello to the new mandates and expectations for the connected customer experience. We will hear about new research from SDL, who surveyed millennials in the U.S. between the ages of 18 and 36 to gain insights into how customer experience expectations will place new demands on marketers hoping to connect with this customer of the future. Paige O'Neill from SDL will present “Five Truths for Future Marketers,” including compelling data that proves that “Campaigns Are Extinct.”

    We will also be joined by two leading brand marketers, who will share their own insights and journeys through the customer experience evolution as they guide their own organizations through the shifting needs and requirements of both today’s and tomorrow’s customers.
  • Hear from DIYMarketers’ Ivana Taylor on how marketing can make a difference for your small business. Registrants will get access to the white paper series "The Case for Small Business Marketing"
  • 94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other. Based on the new Online Community Playbook, TOPO partner Scott Albro will outline a step-by-step process for building online communities that convert prospects and engage customers.

    Attendees will learn:

    The 10 essential steps for building a community

    How to recruit and engage members

    The 20+ applications a community can support

    How to track and optimize community health
  • Join this roundtable of experts as the discuss they latest and greatest in growth hacking for user growth. They plan to open the kimono on their own best practices that have generated repeatable and scalable growth. No time for theoretical discussions, this is hands on stuff!

    Roundtable topics:
    - Digital marketing vs. growth hacking: what’s the difference?
    - How to identify, acquire, and engage your target audience
    - Ways to turn your fans, followers and likes into qualified leads (even sales)
    - Beyond the basics: advanced social media and growth tactics for the pros
    - Best kept community management secrets will be revealed

    Panel: To be Announced Soon!
  • If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, you’ll want to join this webinar: How to Engage B2B Marketers Using Social Media.

    During this webinar, we’ll reveal 5 critical insights you can apply right now to better reach and engage B2B marketers on social media. By incorporating these insights into your marketing playbook, you’ll answer questions like:

    Which social networks and platforms should you be active on?

    What topics should you build your content marketing strategy around?

    Which publications should you leverage for PR and online advertising?

    What are the top B2B vendors doing right, and how can you do it right too?

    How can you become more influential with B2B marketers?

    Join us and discover how you can use social insights to better reach, engage, and influence B2B marketers.
  • Today’s consumer is always connected, but are you? Hear from Greg Sterling, senior analyst Opus Research, on the mobile landscape and small business strategies to interact with customers on-the-go.