Content Marketing

Community information
The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.
  • Agile marketing in the age of the customer

    Sponsored by Workfront

    Presenters:
    Scott Brinker, CTO of Ion Interactive and Chiefmartec.com
    Stewart Rogers, Director, Marketing Technology, VentureBeat
    Dave Lesué, Creative Director, Workfront

    Think about your creative, dynamic marketing team. Now, think about your process-driven, planning-centric IT department. What comes to mind?

    Oil and water? Chalk and cheese?

    Maybe, but it turns out there is a lot that marketing can learn from how IT gets things done. In fact, the top performing teams have a lot more in common with each other than you may think.

    Join Chief Martec's Scott Brinker, and other experts as we explain how marketing teams can adopt IT's best practices to best effect -- without losing the creative and artistic elements that make them shine.

    In this webinar, you'll:

    * Learn how top-performing marketing teams win by planning work in sprints
    * Understand how to organize priorities strategically
    * Discover how to prove your value as a creative team with continuous improvement
    * Find out why agile methodologies are the key to driving results

    Register today!
  • Join us for an insightful and engaging ClearSlide webinar to learn how your organization can drive revenue and improve sales forecasting with ClearSlide for Salesforce, a top-reviewed app on the Salesforce AppExchange. Transform the way you engage customers on the phone, in-person, and via email, and learn how to:

    - Stop wasting time manually logging sales activities.
    - Increase forecast accuracy with engagement analytics.
    - Increase effectiveness of your sales messaging.

    If you’re unable to attend the live session, the recording will be sent to registrants following the webinar.
  • Sponsored by Janrain

    Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

    Knowing who each customer is and what she cares about is a major challenge with two parts:

    * Data collection - picking up the digital breadcrumbs from each customer interaction
    * Data unification - tying together customer details from multiple interactions and databases

    This webinar will explain:
    * Why customer identity is more critical than ever
    * The challenges of collecting and unifying customer data
    * Key tools for capturing customer data
    * Best options for enriching existing customer profiles
    * Methods and technologies to unify customer data

    And includes data from:
    * A survey of 506 marketers about customer identity and personalization
    * 27 vendor and brand interviews


    Speakers:
    Andrew Jones, Analyst, VentureBeat
    Scott Kabat, CMO, Prezi
    Shawn Burns, SVP web and digital marketing, Schneider Electric
    Zouhair Belkoura, CEO, KeepSafe

    This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Axonn Media presents a host of content marketing experts to help simplify your content marketing in this bumper webinar.

    11:00 Simplifying content marketing strategy - Adrienne Burns, Director of Strategy

    11:40 A simple way to train others to create content that gets results - Peter Yates, Director of Client Relations

    12:15 Making thought leadership stand out from the crowd - Clare Humblestone, Teaching and Learning Coordinator

    12:40 How to make video content that gets watched and shared - Jennifer Morris, Senior Video Producer

    13:05 Your content is boring, and here's what to do about it - Charlotte Crowley, Marketing Assistant

    13:30 A guide to putting data into context - Billy Maddocks, Director of Data Insights

    14:05 Panel discussion about gender in marketing - chaired by Karen Webber, Marketing Director
    Confirmed panellists:
    Stacey MacNaught, Search Director at Tecmark
    Kelvin Newman, Chief Cat Herder at Brighton SEO
    Alan Boyce, MD of Axonn Media
  • The rise of mobile offers a once-in-a-generation chance for deeper connections with consumers because mobile is inherently intimate and always-on. Being able to reach customers at any time, on any device, allows brands to boost engagement, increase retention, and grow revenue. But with so many avenues of communication, including email, push notifications, and social, businesses run the risk of spamming users rather than communicating with each individual person in a valuable way. So, how can brands intelligently leverage the bevy of marketing channels to better understand and engage customers?

    Winning brands must embrace an omnichannel engagement strategy that’s built specifically for their channel-agnostic customer base. This webinar outlines the key issues in delivering a seamless omnichannel experience and provides actionable tactics that deliver proven ROI.

    You’ll learn:

    * Why today’s marketing automation solutions fall short of customer expectations
    * How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
    * Why understanding users on a person level, and not device level, is critical in mobile
    * Why “Marketing” is evolving to “Communicating” and how to prepare for that transition

    Register today!

    Speakers:
    Doug Roberge, Strategic Services Consultant, Kahuna
    Gee Chuang, CEO and Founder, Listia
    Jon Cifuentes, Insight Analyst, VentureBeat

    Sponsored by Kahuna
  • The world of ad technologies is exploding and Data Management Platforms (DMPs) are the next wave. Companies are talking about audience management capabilities, but they may not be offering true data management platforms.

    Join this Marketing Week webinar, in association with Adobe, to learn the jargon and get smart on DMPs. In this webinar, James Trudgian, Head of Strategy, Data & Insight at Adobe, and Aiden Caroll at Digital Doughnut, will demonstrate how DMPs:

    •Create a single customer view, providing ways to identify users, enrich their profile and action these across the digital landscape.

    •Help find new and high value audiences and monetize them.

    •Drive efficiencies across multiple channels and devices.

    •Learn how to create high value audiences and increase conversions on media campaigns.

    Register today to overcome your growing data challenges, create powerful customer insights and deliver personalised marketing campaigns.
  • Data storytelling is more important than ever to help you win over your audience. In this webinar, I'll cover why communicating with data is a mandatory marketing skill, how to mobilize your team to find interesting data, and how to make your data story engaging for your audience.
  • Today’s banking customers are a demanding bunch. They expect mobility, transparency, instant access, and competitive products from their providers. In response, financial institutions are hard at work optimizing online and mobile banking. However, all too often, the solutions and apps they create fall short of the mark.

    At the same time, technology advancements are making it easier than ever for small, agile fintech startups to quickly turn ideas into marketable products across multiple channels, including wearables.

    To compete in the digital age, banks must deliver smart, friendly technology, and they must do it quickly. The best way to do this is to partner with the experts. Leading banks and fintech firms need one another to thrive, if not survive.

    Join Yodlee Interactive for a webinar hosted by VentureBeat on August 20th at 10 a.m. PT, featuring panelists Josh Gordon-Blake, SVP of Global Partnerships at Pangea, Dr. Richard M. Smith, Founder and CEO of TradeStops, and Elizabeth Gunderson, Senior Manager of Customer Success at Yodlee Interactive.

    We’ll explore:
    · What’s driving change in fintech
    · How to prepare for the coming wave of wearable technology
    · How to prepare for Generation Z
    · Why collaboration is the path forward to create killer fintech applications

    Don’t wait. Register now. And follow the discussion using #FintechApps on Twitter and other social media platforms.
  • Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.

    Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
    Learn how to:

    - Leverage content curation to generate content at scale
    - Amplify your content reach by integrating content, social and email
    - Extend the lifetime of your content
    - Measure ROI and content impacts on revenue
  • Industrial production and technical communication continue to grow more complex and demand faster product life cycles. At the same time, the Internet of Things has begun to provide an infrastructure to connect data with objects without the need for human interaction. In this future, will we need technical communication at all?

    Join Scott Abel, The Content Wrangler, and his special guest presenter, Alexander Hoffmann, Technical Documentation Head at appsoft.de, as they discuss whether or not future smart products will simply explain themselves, and how the role of technical writer will change over the next five years.
  • The secret is out! Our latest research 'Forget friendship. Show me the goods!' discovered the essential ingredients to creating irresistible emails - temptation, relevancy and clarity. In this webinar James Cooper, Professional Services Consultant at Pure360 will delve deeper into the findings on how to create emails recipients can't wait to receive.

    Watch this webinar and learn:


    - How you can feed temptation, relevancy and clarity into your campaigns, regardless of how advanced your email marketing is

    - Brands which have sent best practice campaigns and what you can learn from them

    - Advice on how best to use demographic and behavioural data to implement automations to improve your results
  • To translate or not to translate? Local Ad-agency or marketing teams are much better suited for crafting relevant local copy for marketing campaigns; they understand the local culture and they aren’t restrained by being “true to the source.” The conundrum that enterprises are facing though, is they just can’t afford the cost, time, and resource investment to have a marketer in every locale. For the enterprise, translations isn’t about getting your message into local language, it’s about doing it at scale. Translation may be the worst way to get quality local copy… but it’s the only way that furthers business goals.

    Join Scott Abel, The Content Wrangler and his special guest, Wayne Bourland, Global Localization Team Director of Dell, for this free one-hour webinar. Listen as Wayne challenges perceptions that the reason companies translate marketing is not to get good quality local copy. If getting the best possible local copy was the only goal, companies would either use in-market employees or ad agencies with experience in local markets... or they wouldn't translate. Ultimately, translation may be the worst way to get quality local copy, but doing it at scale any other way just costs too much, takes too much time and requires too much overhead.
  • There's a lot of B2B content 'units' out there. A lot of 'stories' being told. To succeed, it's not enough to stand out, you have to matter. This session looks at why this is, how to matter - and secure both love and sales too.

    Join this webinar with Simon Sanders, Head of Content at Pulse, to learn how to make B2b content so good - that customers fall in love with you. And then buy from you.
  • Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

    Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

    This webinar will include practical tips on:
    - Increasing your global webinar program leads by 250%
    - Growing your attendance rate from 30% to 47%
    - Boosting the number of webinar influenced sales opportunities
  • August 13, 2015 at 10 am PT / 1 pm ET



    Speakers: Stewart Rogers, Director of Marketing Technology; VentureBeat
    Preeti Kelapure; Marketing Manager, Glassdoor
    Andrew Jones, Analyst, VentureBeat


    Hi there [first_name],

    We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results.

    But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising.

    In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy."

    After this webinar, you'll:

    * Know what types of personalization are acceptable, and which to avoid
    * Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out
    * Understand what the future of personalization looks like, for both B2C and B2B organizations
    * Get an overview of the rules and regulations at play
    * Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville"

    If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now...

    This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com


    Sponsored by Localytics
  • The state of digital marketing has changed dramatically as of late, and many companies are struggling to keep up with the massive shifts of strategy and related tactics. Everything you were told to do from as recently as six months ago might no longer work.

    Food trucks bring a dining experience to the people. How can we make content marketing serve your business in the same way? Join business advisor and author Chris Brogan to find out.

    Photo credit: Vendela Media
  • Documentary filmmaker Curt Wallin and Systym CEO/Founder Chris Ross will share how many of the core principles so important in documentary filmmaking can be applied to content marketing.

    Ideas such as:

    - The importance of authenticity
    - How emotion is an essential element of great storytelling
    - Balancing structure and planning with spontaneous events
    - Necessity of a talented "crew"
    - Even in long-form content, less is more

    Curt Wallin has done work for BBC, CNN, NBC, ABC, CBS, Fox, MTV, Bloomberg, Sky, AMC, HBO, ESPN, Discovery Channel, National Geographic, PBS, Sundance Channel and others. His documentary film Boys of Bonneville won film festival honors around the country including the Berkeley Film Festival Grand Cinema Award and the Geneva International Film Festival Best Emerging Filmmaker Award. Chris Ross has led marketing teams for Sprint, Gartner and others and is the creator of the Systym Optimal Message MAP and MODEL content strategy frameworks.
  • Whether you’re a marketer in a Fortune 100 company or a 100-person company, every piece of content starts with an idea. Big budgets can power high production content factories, but a little creativity can supercharge any campaign. Join Kathryn Kilner of GE Software to get ideas from some of the largest companies in the world that you can adopt with any budget to build awareness and capture leads for your business.
  • One of the main problems facing B2B marketers is that content simply doesn’t work as well as it used to. We have to get used to a new normal – where content is everywhere and we have to compete harder to be seen. But we can’t simply throw more money at the problem; we need a new solution. Agile content marketing is an approach that reduces costs and improves quality – for those brave enough to embrace it. Attend this webinar to find out how to:

    • Be more competitive against B2B rivals
    • Make better use of resources
    • Streamline processes
    • Reduce costs
    • Create outstanding B2B content
  • "Content Strategy Simplified" gives you the insight needed to get the most out of your content marketing efforts, regardless of what stage you are at.

    Learn how to setup, implement, monitor and adjust your strategies, ensuring you get the best results possible.
  • After this webinar with Danny Ashton, Founder of NeoMan Studios, you will understand:

    -) Why the human brain is wired for certain content ideas and how you can use this to you advantage.
    -) What brain tricks you can use to get journalists to take notice of your content.
    -) Where you can test and tweak your content before reaching out to journalists.
  • 70% of B2B organisations have increased their investment in content marketing over the past 12 months, but how do you ensure that your collateral resonates with your prospect audience – and generates tangible lead engagement?

    In this webinar, B2B marketing agency Fieldworks – specialists in the retail and technology sectors – will outline their roadmap from concept to conversation, covering topics such as:

    · What role does content marketing even play within lead engagement strategies?

    · How to come up with a great idea – and execute it too

    · Getting the audience right: segmenting content by persona

    · Getting the tone right: business people are still people!

    · The different roles of content throughout the engagement funnel

    · The final furlong: personalising content for hot prospects
  • Whatever society we live in, and however open-minded we like to think we are, when it comes to our sex lives we all like to keep a few secrets. But this makes the jobs of sexologists – professionals who study sexual behaviour – pretty difficult.

    David Spiegelhalter, Professor of Risk at Cambridge University, has tried to unravel the web of exaggerations, misdirections and downright lies that surround sex in modern society. Drawing on the Natsal survey, the widest survey of sexual behaviour since the Kinsey Report, and a huge range of other sources he answers crucial questions such as what are we all doing? How often? And how has it changed? And crucially, which numbers can we believe?
  • Join the millions of marketers worldwide who are accelerating (and improving) their lead gen efforts through stellar webinar programs.

    The BrightTALK Academy's got you covered with easy steps to:
    - Set up your webinar program for success
    - Design your webinar content calendar
    - Implement your webinar program
    - Avoid common webinar pitfalls
  • Join LinkedIn and ClearSlide for the second of three webinars about how to use data and content to engage prospects and increase sales.

    In this webinar, you will learn:

    - How to develop a professional brand and become a trusted source of information for your buyers.
    - Strategies for measuring and optimizing content based on customer engagement.
    - Tips for scaling content creation.
    - How to use video and other rich content to break through the noise.
    - How to glean insights that help tailor content to your audience.

    If you’re unable to attend the live session, the recording will be sent to registrants immediately following the webinar.

    Presented by:
    Natalie Severino, Senior Director, Marketing Communications, ClearSlide
    Christine Royston, Director of Global Marketing Communications, LinkedIn
  • At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.

    In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.
  • Sponsored by IBM Silverpop

    Speakers:
    Josh Rochlin, Mobile Customer Engagement Leader, IBM Silverpop
    John Koetsier, VP of Research, VentureBeat

    Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up?

    Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like.

    After this webinar you'll have insights to

    •Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment;

    •Deliver amazing and integrated mobile experiences at every single touchpoint of your brand;

    •Engage your customers in the moment with contextually relevant interactions; and

    •Move beyond marketing campaigns to manage the overall experience along the customer journey.

    Mobile is driving new engagement models for your clients. Are you ready? Register today!
  • Most companies are the center of their own universe. This is the ugly truth plaguing our profession as marketers. But in a dizzying age of marketing technology and data, we have more access to information about our buyers than ever before. Why, then, do so many of our efforts to understand buyers fall short?

    In this webinar, Cintell Co-Founder and CMO Katie Martell will reveal:

    · The top 8 reasons customer intelligence efforts fail
    · How to calculate the value of being customer-centric
    · Strategies for operationalizing buyer insights
  • If you ask digital marketers what content is proving best for ROI, you’ll probably find a fairly even split of answers between video, long form and short form articles. Now, the scary bit. If you ask them what that answer is based on, more often than not you’ll find it’s the result of opinion or gut feeling. Of course, there’s nothing wrong with this. Most of us have a good idea of what our audience broadly is looking for.

    However, it makes the next set of questions really difficult to answer:
    - Do I need to be creating more videos, or more long form articles?
    - Are infographics a waste of time?
    - Do I have the right mix of content for my audience or could I be serving them even better?

    Added to this, there are many well-intentioned bloggers eager to share their best practice ideas, which can lead to truths, half-truths and sometimes pure myth. But how can we separate fact from fiction?

    In this webinar, we’ll explore how analytics can be used to debunk myths and really inform marketing intelligence. We’ll do this by analysing real live data against some of the common hypotheses, such as:

    - Long form articles are more engaging than short form
    - Videos are the most efficient form of content
    - Infographics are expensive and least effective for driving content marketing ROI

    In this webinar, we’ll explore how to link content to ROI and how to optimise ROI in a world where content has to reach a cross-device audience. Learn some top tips for how to plan a really rewarding content marketing strategy.
  • One of our most popular presenters is back to do a European time-zone-friendly webinar!

    25 years ago, providing product documentation in Portable Document Format (PDF) was a giant leap forward. PDF allowed us to share documentation with others without losing formatting information, and to collaborate on document review — two things that were difficult, if not next to impossible — before PDF was introduced.

    But things have changed drastically since then. Today, customers expect more than properly formatted information. They expect us to prove the value our relationship with them by delivering the right information, at the right time, in the right language and format. To accomplish this lofty goal, we need more than PDF and old-school content production approaches.
     
    Join Scott Abel, The Content Wrangler, Peggy Sanchez, Senior Technical Publications Manager at Cray, Inc., and Karl Bjelkesjo, Technical Documentation Group Manager at Xylem in Sweden, for a one-hour case study designed to demystify the real-world effort involved in moving from PDF-based documentation to dynamically-generated DITA XML.

    Attendees will learn how Cray adopted a new way of creating, managing, and delivering content. You’ll discover how the Cray team adopted the Astoria Component Content Management System and worked with portal developers to transform the customer experience from a PDF-based knowledge portal to a topic-based, fully-searchable, publications portal that includes user-curated content.

    Karl will speak about the customer experience of adopting a Component Content Management System.
  • Social Media provide a veritable feast of data that we can prod, poke and generally pull apart to uncover valuable insight. For those businesses that are not yet using social media to engage, this is the entry point for business social media use. In fact it’s more than that. It’s the absolute minimum you should be doing. It allows you to understand what’s being said about you business, your competitors, your audiences. It allows you to listen to influencers in your niche. It can also measure your activity online. All of these insightful gems will help you to uncover intelligence so important to your business, you’ll wonder why you haven’t been using this before.

    In this webinar, I’ll take you through the basics of listening online, how you do it, the tools you need and what you can learn.
  • In 2014, The COPD Foundation launched a branded online community on their website. They named it COPD360social and saw 1,000 member sign-ups in the first month alone. Today, COPD360social has over 7,000 members and engagement is through the roof.

    Register for this DNN webinar to learn how Vincent Malanga (CIO) and Sara Latham (Communications Director) planned and executed their community strategy. You’ll hear how they engaged with influencers before the launch (and what they asked them to do) and how they generated off-the-charts engagement, all without spending a dollar on outbound marketing.

    You’ll leave this webinar with actionable ideas to increase user engagement on your own website.
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details will be announced shortly.
  • There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
    VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

    The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.

    Attendees will:
    * Learn the primary objectives for marketing analytics organizations today
    * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
    * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
    * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance


    This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.

    Speakers: John Koetsier, VP of Research, VentureBeat
    More panelists TBA
  • A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details will be announced shortly.
  • Sure, you want to execute successful automated campaigns,
    but relying on the batch-and-blast scenarios of the past won’t get you there.

    In this session, we’ll cover cutting-edge best practices for campaign automation, from lead source scenarios through to the AQL: automation qualified lead. You’ll also learn how to set campaign progression steps to yield rich leads and trackable results – even when the call-to-action isn’t clicked.
  • Smart businesses know that great customer relationships are their best marketing tool.

    This means keeping in regular contact in specific ways. However, remembering to do it at the right times is hard, and what should you be contacting them about anyway?

    Join Tamsin Fox-Davies of Constant Contact to learn how and when to use auto-responder emails to create and grow great customer relationships that will bring clients back to you again and again.

    She’ll share the three key automatic emails that every business should be using and the step-by-step method to setting-and-forgetting these for your business.
  • Multichannel and omnichannel is not all about retail. Join our Neopost webinar to explore the blending of old and new media for maximum effect.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!


    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • A crucial challenge for any responsible business is how they support their most vulnerable consumers.

    To help companies better understand vulnerable audiences we have put together a webinar featuring the latest advice, guidance and best practice insight.
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details will be announced shortly.
  • Join Lattice for a guided tour of the marketing tech stack that powers Hootsuite's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Shantel Shave:

    Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.