Content Marketing

Community information
The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.
  • Investing a lot in content marketing? Make every pound count by ensuring you’re using every persuasion technique in town to encourage prospects to click, share, download and sign up. You don’t need design or technical support – just word power. We’ll share a host of case studies and examples showing how a few simple copy optimisation tricks could make you a content marketing hero.

    Learn how to:

    • Avoid common mistakes that put prospects off content.
    • Increase sign ups and data capture.
    • Encourage social sharing and amplification.
    • Increase engagement: dwell times; repeat visits and interaction.
    • Ensure your calls to action inspire action!
  • Information-led content strategies are creating exceptional customer experiences that power organizational success, but how do we ensure this in a global context for the majority of users consuming our content in languages other than English? Technical communication professionals have a unique vantage point, collaborating across the enterprise with unique access to products and services from the perspective of usability communicated in technical information.

    In this session, we focus on successful global content strategies from the perspective of globalization. Whether your content is unstructured, structured or if you are planning migration to DITA-XML, we explore localization best practices to get the most out of your translation workflow in terms of quality, agility and transparency.

    About Diana Ballard

    Diana Ballard has worked in localization for over 20 years — formerly as Technical Documentations Manager in a fast-paced Japanese manufacturing environment, and more recently as Account Director at LOGOS, ranking among the top 20 language service providers in the world (according to CommenSense Advisory). Over its unique 35-year history, LOGOS has witnessed the evolution of modern localization in terms of best practices and technologies we often take for granted today.
  • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
    - Routing webinar leads and engagement information to sales
    - Establishing a set of webinar program KPIs
  • Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • Learn how marketers can harness two of the biggest digital trends to optimise content strategy as content marketing comes of age.

    Duncan Clark, Head of Global Research at Netbiscuits, discusses how two mega-trends are creating a wealth of opportunity for marketers to optimise their content.

    Firstly Big Data - the focus on gathering data and insight has brought the importance of understanding customer experience to the forefront.

    Secondly, the phenomenal rise of mobile has completely changed the way in which consumers interact with brands and reshaped their expectations.

    In 2015, these two unstoppable trends will converge to redefine key areas of marketing strategy. Analytics, when applied to key business objectives, empowers marketers to make the right decisions about customer experience and content optimisation. Mobile, meanwhile, enables brands to be more closely and personally engaged with customers than ever before.

    In this webinar, we explore the challenges and opportunities emerging in this new multi-screen world.
  • Event sponsorship can be the biggest purchase a marketer will make. If done well, events provide a unique platform for face-to-face interaction with prospects, which is unrivalled through other marketing programmes.

    However, with a growing focus on ROI, they can also be a costly mistake if not executed correctly.

    In this webinar, Phil Cooper from Closer Still Media will use his experience of organizing one of the largest cloud computing tradeshows in the world, to share success stories and practical tips that will leave you stand full to bursting.

    Agenda

    -Picking the right event
    -Lead generation and capture tactics
    -Giveaways, competitions and gorilla marketing
    -Avoiding empty booths
    -Post event follow up and ROI
  • Content Marketing has become both mission critical and a large investment. Yet, the reality is most content fails to drive traffic and as a result, downstream engagement and conversions. This results in lower than expected ROI and frustration among content marketers. Despite all the technology and attention devoted to this space, the status quo to develop quality content largely relies on guesswork and rudimentary tools.  

    Join Scott Abel, The Content Wrangler, and Skip Besthoff, CEO of InboundWriter, for this free, one-hour presentation and learn about new research that sheds light on specific factors that drive content performance. Based on this research, you will also learn about InboundWriter's first-of-its-kind application that forecasts content performance before the content is written. Skip will share case studies that showcase how leading content marketers are leveraging InboundWriter to drive outstanding results.
  • Hear how Hilton Hotels, Adobe and Dell have launched successful Employee Advocacy Programs to achieve key business results. The case studies will include organizational adoption challenges, lessons learned, popular content employees like to share, plus how to sustain the program through rewards and recognitions.
  • You know your employees are your best brand advocate. You want to help them engage with your customers. How will you tie an employee advocacy program back to revenue? This case study will define how to build your employee advocacy program to amplify paid asset, earn additional marketing reach, drive to your owned content, and ultimately deliver ROI.
  • Creating a great digital customer experience is about incorporating a digital footprint with a business’s products or services. It can be difficult to define but it is easy to understand. It combines client needs with marketers’ desires to create interactions and communications that drive brand loyalty. This in turn creates loyal relationships that are focused and personal. The net benefits for marketers are efficiency in techniques and marketing automation leading to KPI’s being met. Through different client case studies we will show you how digital customer experience KPI’s have been exceeded by understanding and creating personas that allow for tailored and personal experiences. All this will help you to clearly understand your analytics and manage your customer experiences’.
  • Winner of several awards, including DIA Omni-channel and Global Markie award for best Cross-Channel Marketing Program, Tivoli Gardens, Denmark’s number 1 tourist attraction, will share in on its lessons delivering customer experience across all channels.

    Even after 170 years, Tivoli Gardens is still gearing up for the future. Tivoli Gardens aim to deliver a personalised, omni-channel visitor experience: Internet, mobile, email, social – as well as the physical park experience.

    Hear Tivoli Garden’s vision for tomorrow’s digital marketing, which they, together with their agency Magnetix, aim to bring to life: Current strategy, roadmap, results and their take on key success criteria.
  • You've built out your sales and support organization, but now you need to focus on driving adoption and usage of your products so you can secure the renewal. How do you go about doing that? What are some things that you should consider in building out the team?

    Join this webinar featuring guest speaker, Samantha Loveland, VP Customers For Life at FinancialForce.com to learn how to build out your Customer Success journey.
  • Who are the 'mobile elite' and what do they expect from mobile marketing? In this 1-hour webinar join Adobe to explore their consumer research to understand how to build compelling mobile experiences.
  • Mark will show explain the key areas you should focus on and will show how the different templates in our Agency Toolkit will help you improve the quality of your processes for digital marketing services, and so support growth of the business.
  • Demand generation sits at the heart of B2B marketing activity. And a key responsibility of marketing is to effectively communicate with and nurture prospects until they become sales-ready. In the current age of buyer empowerment, the challenge for marketers is greater than ever before – having to listen, understand and respond to buyers’ behaviours across a plethora of channels.

    In this webinar, hear from Alex Aspinall (B2B Marketing), Ray Coppinger (Marketo) and Phil Ledger (Ledger Bennett) as they outline why marketers need to think about generating demand rather than leads, how they need to set-themselves up to succeed and why they need the right metrics to support their demand generation activity.

    You will discover:
    •The latest trends and best practices in demand generation
    •How to listen to buyer behaviour, understand personas and producing valuable content for your buyers’ journeys
    •How to measure and analyse your demand generation activities

    Register now to join this live webinar where you’ll hear all about the latest tips, tricks and best practices that will help you to make your demand generation activities work harder.
  • We all know that Net Promoter Score is a useful tool to track consumer advocacy over time. But did you know that studies have proven that increases in NPS correlate directly to significant growth in revenue and market share? In fact, there is even a stronger correlation between reducing detractors and increasing revenue.

    Given that, I am sure you will agree that it is absolutely crucial for us to understand and optimize customer experiences in order to attract and retain brand promoters while minimizing brand detractors. But, even with all of the data available to marketers, it is challenging to determine how to efficiently and effectively improve experiences and nurture advocates. As it turns out, the scores are important - but the context behind them is what is critical to success.

    That is we are so excited to announce the next iteration of the Brand ManageCamp Webinar Series ( http://brandmanagecamp.com/webcasts/ ). Please join us at 1pm EST on Wednesday, February 11th as Adriana Smith of Reliant Energy and Lisa Wall of iModerate detail how Reliant Energy gained important context behind their Net Promoter Score using a new, innovative solution - (iM)merge Analytics.

    During this free webinar, you will learn how this deeper understanding has enabled Reliant to align a team towards an internal goal, stem detraction and increase loyalty in their customer base, and stay ahead of emerging trends. You will also gain insight into how you can make sense of consumer commentary, ranging from survey verbatim to social to product reviews and much more.

    Key Takeaways:

    - How Reliant leveraged the context behind their shifting Net Promoter Score to retain promoters and convert detractors

    - How you can derive more value from the consumer commentary that you capture every day

    - How you can utilize (iM)merge Analytics to understand the 'why' behind Key Performance Indicators such as Net Promoter Score
  • Investment in trade shows and B2B events presents an unparalleled opportunity in social. From influencer relations to lead generation, social activity in and around your real life marketing delivers results.

    Our experience with IBM, Motorola Solutions, Thomson Reuters and more reveals that the secret to success is in the planning. So join us to find out how best to plan, what resources you need for real-time communication and what results you should expect.
  • In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects further down the education and buying cycle. Yet, the art and science of a successful webinar program is evolving rapidly.

    The insights from the 2015 BrightTALK Webinar Benchmarks Report were generated from the thousands of webinars on the BrightTALK platform in the past year. This data-intensive webinar will include highlights from the report and discuss a number of easy-to-implement strategies for driving demand with webinar programs, including:

    - How to plan webinar promotions
    - What to expect during a live webinar
    - Which features are driving the most engagement
    - How to utilize webinar data to convert leads to opportunities
  • Two thirds of B2B companies Forrester surveyed said the way they interact with customers has fundamentally changed as a result of B2C. The majority of B2B customers are using mobile devices to research and buy products online. Do you have a strategy for this?

    Join industry leaders to learn:
    * How B2C expectations are fueling the new B2B buyer behavior
    * Crossover threats from B2C titans
    * What you need to be doing differently to stand out
  • In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects further down the education and buying cycle. Yet, the art and science of a successful webinar program is evolving rapidly.

    The insights from the 2015 BrightTALK Webinar Benchmarks Report were generated from the thousands of webinars on the BrightTALK platform in the past year. This data-intensive webinar will include highlights from the report and discuss a number of easy-to-implement strategies for driving demand with webinar programs, including:

    - How to plan webinar promotions
    - What to expect during a live webinar
    - What features are driving the most engagement
    - How to utilize webinar data to convert leads to opportunities
  • Sponsored By: Localytics

    Speakers:
    John Koetsier - VP Product, VentureBeat
    Yonatan Feldman - VP Engineering & Mobile, Gilt Groupe
    Amos Epstein - Product Manager, Kwicr
    Shawn Wilde - Former CIO, Trimble Navigation

    Abstract:
    Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three.

    But how can you engage and monetize when you don't know what's going on?

    App analytics solutions are the answer. Or, more accurately, the hundreds of answers ... since there are many, many options for mobile developers to consider. But which ones are going to deliver the kind of value that will allow you to properly engage the users you acquire, understand what they're doing, provide the value they're seeking, and enable you to monetize your app?

    250 million users
    To answer this question, we asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn't work.

    1.8 million apps
    We also partnered with MixRank to get access to SDK, ratings, and download data for over 1.8 million apps on Google Play and the iOS App Store.

    In this webinar, we’ll share what we learned. What the best and most successful app publishers are using. And, what you can do to emulate their success.
  • Marketers in EMEA face unique challenges when developing a demand-centric webinar and video programme.

    In this webinar, Katrina McEwan, Marketing Campaign Manager EMEA at BrightTALK, will share strategies and best practices that will enable EMEA marketers to create repeatable, efficient processes for establishing and growing webinar and video programmes that drive results in 2015.

    Agenda
    - Challenges for EMEA demand generation
    - Content strategies aligned to the funnel
    - Content aligned to lead nurturing programmes
    - Generate more qualified EMEA leads

    This webinar is suitable for:
    - EMEA marketers wanting to leverage content from their global counterparts
    - EMEA marketers wanting to launch their own webinar and video programme
  • When it comes to marketing today -- online or offline -- the name of the game is building engagement, the type of engagement that converts to actions, from product or service sales if you’re a business, to fundraising and advocacy if you’re in the nonprofit world.

    But engagement -- true engagement -- can be elusive.

    Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring content marketing and storytelling enthusiast Russell Sparkman, as they discuss and demonstrate how marketers use purpose to not only create content marketing initiatives that drive engagement, but how to do it based upon sound business decisions.
  • If digital marketers have one goal, it is to reach customers at the points along the purchase path that most influence their buying decisions. A unclear purchase path can rapidly decrease conversions and result in billions of dollars in lost revenue. So, how can marketers find out why customers are leaving their sites without buying?

    Marketing, meet UX testing. Understanding why customers make certain decisions across different devices – and being able to see and hear where they get confused or frustrated – is the first step to identifying barriers to success and opportunities to increase conversions.

    In this presentation, after running hundreds of thousands of usability tests, Stef Miller will share her unique findings as well as present case studies exemplifying how even small usability fixes can generate a big impact. Forrester Research estimated 50% of potential sales are lost because users can't find information. For example, StubHub recently uncovered a
    critical roadblock in their purchase path by simply listening to and watching users interact with the site. Discovering that a critical page was buried in an ambiguous link led them to make a change that dramatically boosted conversion rates and resulted in millions of dollars in extra revenue.
  • Tune in to learn ClearSlide tips and tricks to drive more revenue.
  • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
    - Routing webinar leads and engagement information to sales
    - Establishing a set of webinar program KPIs
  • Masculine/Feminine. Girl/Boy. Trailblazer/Caretaker.

    We’re witnessing an exciting evolution of gender identity, and rapidly shifting away from a world of ‘either/or’. How is this blurring of gender impacting on advertising, media and popular culture as this trend moves into the mainstream?

    Join Getty Images Visual Trends Director, Pam Grossman, for this in-depth exploration of the Genderblend visual trend and discover how your visual branding and campaigns can benefit from a blurring of the gender lines.
  • Boosting the Operational Efficiencies and Effectiveness of the Modern Marketing Organization

    It is undeniable that the customer experience is a complex and ever shifting landscape, defined and initiated by the customer and spread across an online and offline landscape that is growing with every decision and journey. But how has this complexity impacted marketing’s operations? How are leading organizations managing everything from budgets, strategies and assets to core resources, tracking strategies, activities and outcomes in this ever expanding and increasingly complex business landscape?

    As marketing continues to focus on delivering exceptional customer experiences that are highly rewarding to the customer—and increasingly profitable for the business— savvy CMOs are looking to improve operational efficiencies to create truly agile and effective business engines.

    Join the CMO Council as we examine this quest for marketing effectiveness and impact, and see what brands and leading experts believe will take us to this next stage of truly effective marketing performance. How are successful teams reshaping how resources and relationships are being managed? How do highly effective organizations align their talent and technology to deliver high-impact customer experiences? How are resources, assets and strategies being tracked, monitored and measured in order to reach key business goals faster? How are highly effective marketing teams thinking about budgeting, planning, asset management and campaign management to meet the needs of the business and advance at the speed of the customer?
  • Put aside everything you think you already know about content marketing because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years.  We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?

    You’ll learn about the latest trends in Content Marketing fresh from CMI’s 2015 research, about the future of Content Marketing and how it’s changing for both B2B and B2C companies, and the key challenges and best practices with case studies from real companies.

    Join Scott Abel, The Content Wrangler, and special guest presenter Robert Rose, chief strategy officer at the Content Marketing Institute, as they talk about how brands become remarkable using content-driven experiences — and work toward a content marketing mission as a core piece of their strategy. Together, we will walk through building the next, new business case for content marketing and the actual companies that are already getting it done.
  • The Core Data Sheet (CDS) is a critical component of the effective creation of Labeling content for different regulatory regions and outputs (Prescribing Information/Package Insert, Package Leaflet, etc.). The content is typically managed in email, complex MS Word documents, or Excel spreadsheets. It is difficult to track content relationships and ensure accuracy as the content moves out of the CDS to the desired deliverables. It is a painstaking and error-prone process.

    Join Scott Abel, The Content Wrangler and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can use intelligent content best practices to design a structured component-based CDS. You will learn how to identify a reuse strategy to ensure content is correctly reused and tracked wherever it appears; manage the content using a structured content management system; automatically track content relationships; and manage claims and associated references throughout the content lifecycle.
  • The job description of a content marketer has evolved dramatically over the last few years. Having initially morphed from a creative function into a publisher/distributor role, we are now entering the era of the next generation content marketer - not only capable of creating and distributing compelling content, but also with technical, operational and analytical acumen to develop, refine and measure campaigns.

    In this live video panel, experts will discuss what it takes to be a leading content marketer in 2015. From buyer journeys and personas to usage management, format innovation and analytics, this video will discuss the role and responsibilities of a next generation content marketer.
  • Modern professionals are more connected than ever. This connectivity enables them to source business solutions and grow their careers across a variety of digital channels. The challenge for B2B marketers wanting to connect with these professionals is identifying the channels where their buyers are the most engaged.

    One of these channels is BrightTALK. Millions of professionals and businesses use BrightTALK to connect, learn and grow through shared knowledge and insights. And according to Frost & Sullivan, these professionals are among the most engaged buyers out there. In this in-depth session we'll discuss how BrightTALK helps customers:

    - Include rich media and online events in their content marketing mix
    - Accelerate lead generation with a strategic mix of paid BrightTALK programs
    - Get warm leads who engage with relevant content mapped to the sales funnel
    - Qualify and convert leads more effectively into loyal customers
  • With the economy emerging from recession and businesses looking for new opportunities to reach, engage and attract new and profitable audiences, it is no wonder that talk of “going global” is spreading. According to the CMO Council’s own “State of Marketing” study, 86 percent of senior marketing leaders are looking at global markets thanks to new market sizes and opportunities. And the majority (48 percent) also believe that presenting a strong story via optimized digital channels is the best path to success.

    Despite the opportunities that new global markets present, there are also significant challenges and pitfalls that marketers must avoid to ensure that a relevant, contextual and robust customer experience is actually being delivered in a way these new global audiences understand and value. This is not just a conversation about how to translate a website. In fact, this is often where so many globalization strategies fail. This is a call to turn great digital experiences into globally relevant engagements, regardless of where customers live or what language they speak.

    Join the CMO Council for an in-depth discussion into the new mandates to reach and engage the digital global customer. Experts from Lionbridge, Esri and ISITE will share their perspectives on where and how new strategies must be outlined to address the complexities of staging globally relevant conversations in the new digital world, regardless of whether this new customer is across the ocean or just across the street.

    Some key issues to be discussed in this interactive webcast will include:

    •The new expectations of the global customer—and a call for relevance across all channels
    •The complexities of language, content and engagement
    •The impact of globalization on the bottom line: Are real-time experiences making real advancements in profitability and loyalty?
  • In today's marketing climate, cutting through the noise can be an arduous task. Paul Fennemore joins us to discuss the importance of measuring the value of your campaigns, rather than clicks, in this competitive environment.
  • The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

    • Is my content successfully driving more traffic?
    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
  • Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
  • Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • Wir leben in einer Welt in der wir Informationen im Überfluss haben; daher hat sich unser Kaufverhalten für immer verändert. Fakt ist, dass wir schon zwei Drittel des Kaufprozesses durchlaufen bevor der Käufer an den Verkäufer herantritt. Durch diese Veränderung erhalten wir als Marketer unglaubliche Macht. Wie können wir diese nun nutzten um mit unseren Kunden in Kontakt zu treten?

    Melden Sie sich zu unserem live Webinar an, dass von Melanie Gipp, Marketing Manager EMEA, Marketo gehalten wird, um folgendes zu lernen:

    -Die neuen Regeln von Engagement Marketing
    -Wie ziehen Sie potenzielle Kunden durch guten Content an
    -Wie kommunizieren sie mit Ihren potenziellen Kunden basierend auf Ihr Verhalten
    -Wie erstellen sie anhaltende 1-zu-1 Beziehungen im großen Stil
  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
    - What about the product roadmap they just showed me? Is it still valid?
    - What does this mean for our website update?
    - Who do we turn to for technical support?
    - What's the impact on our relationship with our service provider?

    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
    - How to weigh your options
    - Strategic advice on migrating your CMS to a new vendor (if necessary)

    Join Cathy to learn how to address your current (or future) situation.
  • Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction

    The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.

    In addition to dissecting the typical consumer and their media consumption, we’ll discuss how this new world order requires complete cohesion between brands, their advertising and media agencies - all the while supported by smart, real-time market research. This presentation will focus on the consumers' role in that ecosystem and their ability to recognise and internalise the messages they are sent.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2015.

    Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Content is produced for clinical trials, submissions, labeling, and marketing. The content is created, recreated, and recreated throughout its lifecycle. At best case it is copied and pasted into multiple documents. Often times, the original source of the content is lost within the versions. When content changes, it must be found and updated wherever it occurs. This process is time-consuming and error-prone. Content can be interpreted differently at each stage allowing for "drift" in the message and accuracy.

    Join Scott Abel, The Content Wrangler, and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can: Envision your content as a coherent whole rather than disparate documents; develop methods for reusing content; and optimize the content creation, review, and delivery process.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in March, 2015.

    Check out VB Insight to access John's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers’ VB Insight report, which will be published in March, 2015.

    Check out VB Insight to access Stewart's Email Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Pharmaceutical companies must endure the challenges tied with global submissions. From translations to local regulatory requirements, it is difficult to maintain the integrity of Core Data Sheets and ensure consistency across submission variations. When labeling events fast-track submissions, the scramble to pull together content may result in errors, omissions, and out-of-date information riddling the published document. On top of all this, localization is a very expensive process.

    Join Scott Abel, The Content Wrangler and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can: Reuse content to effectively comply with specific, local regulatory requirements and formats; maintain the Core Data Sheet while reconstituting topics for each country; increase visibility of content changes when labeling events occur; and lower translation costs by utilizing components.
  • The All Blacks are the most successful sporting team on the planet – with an extraordinary winning percentage of 94% over the last decade. But it hasn’t always been straightforward. In this Webinar, best selling author, speaker and consultant James Kerr explains how the world’s most successful sporting team hit rock bottom in 2004 and how they used language, ritual and storytelling to turn their fortunes around. The lessons are directly applicable to achieving a sustainable high performance environment in whatever field you compete in.

    James Kerr is a bestselling author, speaker and leadership consultant specialising in high performance business, sport and military environments. Recent clients include the US Navy Seals, the FBI, UK Sport, the English Rugby Football Union, UK Swimming, UEFA, the Premier League, HSBC, Shell, Adidas and the Savoy. His latest bestseller, Legacy, reveals 15 leadership lessons from the world's most successful sporting team, the All Blacks, and he is a regular contributor to broadcast and print media including the Guardian, Times, Daily Mail, Bloomberg, BBC and the Telegraph. He lives in London.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers’ VB Insight report, which will be published in April, 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in May, 2015.

    Check out VB Insight to access John's Predictive Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in June, 2015.

    Check out VB Insight to access Stewart's Content Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com