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Content Marketing

  • Making Augmented, Mixed & Virtual Reality a Profitable Endeavor
    Making Augmented, Mixed & Virtual Reality a Profitable Endeavor Jay Samit, Disruptor, Author (Disrupt You!), Speaker, Serial Entrepreneur & Professor Live 45 mins
    Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.

    Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
  • VR/AR For Enterprise: Building a Practical Roadmap for Success
    VR/AR For Enterprise: Building a Practical Roadmap for Success Amy Peck, Founder, endeavorVR Recorded: Apr 26 2017 31 mins
    While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
    This panel will explore ways to effectively bring this vision to fruition:
    • Identifying the right use cases
    • Getting internal buy-in and budget
    • Finding development resources
    • Rolling out new AR/VR processes and products
  • [Live Panel] Augmented Reality in Business: Potential and Challenges
    [Live Panel] Augmented Reality in Business: Potential and Challenges Josh Downs, BrightTALK (moderator); Alice Bonasio, Tech Consultant; Max Dawes, Zappar & Mickael Jordan, Augment Recorded: Apr 26 2017 62 mins
    Augmented Reality in Business: Assessing the Potential

    This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.

    The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.

    Featuring an industry-leading selection of Augmented reality experts:

    - Josh Downs, Community Manager, BrightTALK (Moderator)

    - Alice Bonasio, Technology Author and Journalist

    - Max Dawes, Partnerships & Marketing Director, Zappar

    - Mickael Jordan, Co-Founder & COO, Augment

    For more information on Alice Bonasio please visit:

    http://alicebonasio.com/vr-consultancy/
  • Using 3D, Virtual Reality and Social Virtual Worlds for Data Visualisation
    Using 3D, Virtual Reality and Social Virtual Worlds for Data Visualisation David Burden - CEO, Daden Limited, An Immersive Learning and Visualisation Company Recorded: Apr 26 2017 44 mins
    This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.
  • VR/AR: Live Holographic Streaming
    VR/AR: Live Holographic Streaming Ieva Stelingyte, Co-Founder, Experimental Foundation Recorded: Apr 26 2017 36 mins
    The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?

    EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.

    Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.
  • How to Add Value On Every Sales Call
    How to Add Value On Every Sales Call James Muir Recorded: Apr 25 2017 47 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Engaging Content Creation That Drives User Engagement
    Engaging Content Creation That Drives User Engagement George Egbuonu, Founder of VR eCards Recorded: Apr 25 2017 34 mins
    Content Creation & Production that drives User Engagement because you Experience the Content.

    George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.
  • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech
    Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Luciana Carvalho, VR Evangelist Recorded: Apr 25 2017 48 mins
    Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.

    As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.

    Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

    She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.
  • Right on the Money
    Right on the Money Colleen Francis Recorded: Apr 20 2017 46 mins
    Accelerating revenue by changing and exploiting the new transition from buyer to customer
  • Developing Quality and Consistency Guidelines for Financial Services Content
    Developing Quality and Consistency Guidelines for Financial Services Content Ann Rockley, CEO, The Rockley Group Recorded: Apr 20 2017 59 mins
    Financial services create huge volumes of content designed to help employees to process customer financial transactions and assist customers to make financial decisions or conduct transactions. Each interaction is supported by specific rules and decisions.

    Financial information is heavily regulated to ensure content meets compliance requirements. However, compliance-based information is often wordy, complicated and hard to understand. Balancing compliance requirements with clarity and simplicity of content is difficult.

    Join me, Scott Abel, The Content Wrangler, for this free online discussion with content strategy expert, Ann Rockley, of The Rockley Group. Attend this webinar to learn how to simplify compliance information while ensuring the message stays the same; work with regulatory reviewers to work towards clear and succinct regulatory content, and develop content quality and consistency standards that are easy to use for everyone in your organization.

    Attendees will receive a free copy of the "The Financial Services Global Content Impact Index," an analysis of the quality and consistency of the online content of 33 different banks and insurance companies from around the world. Researchers at Acrolinx examined 5.2 million individual words, more than 600,000 sentences, and 5,225 individual web pages to craft this report. The results will surprise you.
  • Sales Strategy Doesn't Start in Sales
    Sales Strategy Doesn't Start in Sales Liz Heiman Recorded: Apr 19 2017 39 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Sales Leadership Practices That Do More Harm Than Good
    Sales Leadership Practices That Do More Harm Than Good Carole Mahoney Recorded: Apr 19 2017 24 mins
    Join this session to discover what science reveals as some of the worst sales leadership practices today. How might some of these common sales development practices actually hurting the bottom line and preventing the improvement of sales people? Is your company in danger of creating it’s own sales problems?
  • The Impact of Video in B2B Marketing in 2017
    The Impact of Video in B2B Marketing in 2017 Panel session, moderated by Lindley Gooden Recorded: Apr 19 2017 58 mins
    Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.

    But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?

    Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
    -why video is so important in 2017 for B2B marketers
    -the best ways of measuring ROI from video content
    -how to integrate video content into your wider marketing activity
  • New Stops on the Buyer Journey: Audience Engagement in 2017
    New Stops on the Buyer Journey: Audience Engagement in 2017 Phyllis Davidson, Research Director, SIriusDecisions Recorded: Apr 18 2017 61 mins
    Greek mythology, the Bible, Star Wars, Lord of the Rings and Call of Duty – what do these five things have in common? At the core, they are all tales that either have stood the test of time, or made their creators lots of money or both. But it’s not just the story that makes these things work; it’s engagement – connecting with an audience at the right time in a way that moves them to feel or act a certain way.

    Engagement is the goal of b-to-b marketers, too, who use content to connect with their audiences and ultimately make the case for their value proposition. But what constitutes rich, engaging content has evolved.

    Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers through the buyer journey—and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about the latest in interactive content, virtual and augmented reality, artificial intelligence, and more.

    ABOUT OUR GUEST

    Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
  • The Practically Perfect Cold E-Mail System For Prospecting
    The Practically Perfect Cold E-Mail System For Prospecting Marylou Tyler Recorded: Apr 18 2017 47 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Performance Management Made Easy
    Performance Management Made Easy Steven Rosen Recorded: Apr 13 2017 41 mins
    Are you effectively managing performance in your district?
    In Managing Performance Made Easy, Steven shares his sales managers simple approaches to conducting quarterly business reviews, managing non-performing sales reps and managing your boss.
    In this webinar, you'll learn how to:
    •Implement a simple performance management process
    •Conduct impactful quarterly business reviews
    •Effectively manage non-performing sales reps
    •Successfully manage your boss
  • Sales Success
    Sales Success Elinor Stutz Recorded: Apr 13 2017 49 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Search to Purch(ase): Closing Customers Quickly
    Search to Purch(ase): Closing Customers Quickly Sara Leaf | SEO Account Manager, Elite SEM and Eric Reisch | VP of Strategic Sales, Trustpilot Recorded: Apr 13 2017 46 mins
    The way consumers search and land on your site is changing. New digital trends require marketers to be strategic about how they drive quality site visitors - and ultimately, customers. Beyond high quality content, what trends do you need to be aware of to ensure SEO success for your site?

    In this webinar, Elite SEM and our friends from Trustpilot discuss the latest data regarding these digital changes and how to optimize your customer journey from SEO to conversion.

    This webinar covers:
    •Dramatic updates to SEO and SERPs
    •Mobile-first initiatives: what you should be doing
    •Where we stand with HTTPS
    •Why trust, reputation, and reviews matter even more now
    •How Rich Snippets, GSR, and Reviews improve SEO
    •Trust symbols and conversion rates
  • Telecom Operators’ Multi-Play and Content Strategies
    Telecom Operators’ Multi-Play and Content Strategies Declan Lonergan, VP of Mobile Telecom, 451 Research Recorded: Apr 12 2017 60 mins
    The shift from telecom operators offering stand-alone landline and mobile services to selling converged multi-play services is now well established and will continue to expand over the next few years. This is having a major effect on the telco competitive landscape. It also has implications for customers, regulators, technology vendors and other players in the telecom/content ecosystem. Convergence between landline and mobile is also a growing influence on M&A transactions, as is the practice of operators investing in premium content.

    In this webinar we will examine the approach being taken by several leading operators, focusing on propositions and commercial impact. We will also present recommendations for telcos to successfully make the transition to multi-play and to become fully integrated service providers.
  • The Top B2B Content of 2016: Six Lessons for Marketers
    The Top B2B Content of 2016: Six Lessons for Marketers Steve Rayson, President, Buzzsumo & Sam Brennand, VP Customer Success, Uberflip Recorded: Apr 11 2017 63 mins
    One of the best strategies for mapping out your yearly content marketing plan is to take a look back at what worked this year. Understanding the strategies, tactics, and tools that worked (and didn't) last year can help to fuel your strategy as you plan ahead.

    In this webinar, BuzzSumo's Steve Rayson will take you through the top performing B2B content of 2016.

    You will learn:
    - 2016's most popular B2B content pieces and what they had in common
    - Topics and content types that were widely shared in 2016
    - Insight into content trends that will dominate in 2017
  • Make Your Value Proposition "Sales Ready"
    Make Your Value Proposition "Sales Ready" Lisa Dennis Recorded: Apr 6 2017 46 mins
    The typical value proposition isn’t geared up to be used by sales “in conversation.” Connecting the dots between buyer needs and a product-focused value proposition is hard and not every sales person can do it well. Learn how to deliver a consistent and “sales Ready” message that closes deals.