The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.
Is Data Center Colocation the Right Approach for the Enterprise? A 451 Conversation with the CIO of NCR.
Large enterprises have traditionally owned and operated their own data centers. But the capital and personnel requirements of owning and operating your own data centers as well as the strategic distraction, are causing many enterprises to consider replacing their data centers with a mix of colocation and cloud computing.
In this webinar, Kelly Morgan, Vice President at 451 Research and one of the leading authorities on the economics and finances of the data center and hosting industries, will present the key considerations for enterprises as they evaluate colocation. Then, William VanCuren, Chief Information Officer at NCR, will join Kelly for a discussion on NCR’s hybrid cloud strategy, including their convergence of public cloud and colocation to support the enterprise
In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).
Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.
By registering for this webinar you'll:
* Learn the most widely used mobile marketing KPIs
* Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
* Know unique KPIs that can help demonstrate value even if not a mobile-first business
* Get action items for your new KPI data geared toward moving the needle for your business
* See how your app stacks up against key industry benchmarks.
* Gwen Murray, Mobile Marketing Lead, Staples
* Sheila Bhardwaj, Director of Account Management, TUNE
* Wendy Schuchart, Analyst, VentureBeat
Learn some of the best tried and true tactics and how they combine with L&T's new school thinking on building business relationships online.
In this webinar, you will learn:
- How to make LinkedIn ads work for your company
- How to develop a database of contacts that DON'T MIND and even ENJOY when you reach out to them
- How to build relationships that benefit your bottom line
- How to avoid old school tactics that people keep trying even though they simply don't work anymore
Join Eric Ogren, Senior Security Analyst at 451 Research, and Omri Iluz, CEO of PerimeterX, as they discuss how your best defense against automated website attacks rests with an approach founded on analyzing the behavior of humans and bots. 451 Research has talked with organizations that have saved millions in fraudulent transactions after embracing a behavioral analysis approach to security.
Sophisticated attackers are commercially motivated, using automated attacks to inflict damage. By abusing encoded business logic, they utilize real browsers to take over accounts, perform fraudulent purchases and scrape intellectual property, without triggering traditional security mechanisms. Through advanced techniques of cloaking from the world of malware, they disguise their nefarious intentions. Signature-based bot detection and WAFs are blind to these new threats, leaving your organization’s website defenseless.
In this webinar you will learn:
•How bots have evolved from simple scripts to sophisticated Man-in-the-Browser attacks
•How to protect against advanced modern attacks utilizing real-user browsers
•How to detect malicious behavior with Web Behavior Analytics (WBA) technologies
•Real-world attacks and how organizations use behavioral analysis to prevent them
•How to future-proof your business and your infrastructure
Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.
A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.
In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.
• Overcoming challenges to inbound marketing implementation
• Considerations before implementation
• Proving measurable ROI
• Innovative ways to make sure your system works for your goals
Your customers want answers on their terms. This requires you to deliver findable product content—the evolutionary step beyond single-source publishing and web content management that engages your customers with dynamic digital experiences. Enriching the content you curate with semantic tagging allows your customers to find their answers across all touchpoints you have with them—website, community, knowledge base, interactive mobile experiences and more.
Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher of Content Rules, with dynamic delivery guru Joe Gelb, President of Zoomin Software, and component content visionary Eric Kuhnen, Director of Global Operations at Astoria Software for this free one-hour webinar. The presenters will discuss how effective component content management combined with cross-touchpoint delivery drives better digital and customer experience, which drives the kind of customer engagement and resulting revenue that business executives can't afford to ignore.
ABM strategies require the coordination of a lot of moving parts.
In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
You will learn:
- How to leverage what you already have to create personalized content that resonates with accounts
- About the different levels of account-based content marketing so you can prioritize where and how to spend your time
- How to use different types of marketing technology to bring your account-based content to the next level
Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.
So how do you get there?
We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.
In this webinar you'll learn to:
* Personalize email marketing without making huge errors.
* Avoid common marketing errors (wrong names and/or interests)
* Increase open rate
* Leverage data to target email personalization
* Tommy Lamb, Director of Loyalty and Retention, Teleflora
* Traci Inglis, CMO, Just Fab
* Chris Bernarbe, Sr. Marketing Manager, JetSuite
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Make your onboarding first class in this webinar with Data Capture Solutions and Neopost. Customer onboarding refers to that process between first contact with a consumer, and turning that contact into a customer.
Year over year, new strategies and plans are developed in an effort to boost the bottom line, ramp up customer engagement and establish profitable competitive advantages that elevate strategies to proven industry best practices. But in reality, even the best-laid plans get sidetracked. They are adopted only in part, stalled by organizational silos or tabled because of budget concerns. When implemented, results can be less than hoped for or forecasted—customers react differently…or not at all.
As we head into the second half of the year, the CMO Council, in partnership with Vindicia, will host a one-hour, interactive webcast to discuss the new opportunities in business models, digital engagements and experiences, including subscription services and recurring payments. We will also be discussing how leading brands, led by fearless marketers, have pushed through issues of complex processes and customer journeys rife with gates, stops and requirements and instead taken the path that feels counter-intuitive yet delivers a frictionless experience for the customer.
Among the questions and topics to be discussed in this hour are:
•Where and how are we unintentionally stopping our customers from engaging, transacting and lengthening their lifetime relationships with our brands?
•What are industry disruptors doing to change the experience and make waves, and how can we apply that same thinking to our businesses today?
•Are we so focused on creating processes and experiences that we are actually making it harder for customers to be loyal?
•New ideas and thinking around monetizing experiences and turning content into opportunity
Forward-thinking businesses are taking concrete steps to break down departmental silos that impede the creation, management, and flow of high-value content across their enterprise. These businesses understand that while, for most, these critical information assets have no real book value, they have a very high intrinsic value to their organization that must be nurtured and grown. These businesses realize that to bring down the barriers, they need a coordinated effort to manage the required skills, processes, technology, and infrastructure to support the organization and bring better experiences to end customers.
On October 18, join Scott Abel, The Content Wrangler, for this free, one-hour panel discussion and Q&A. Scott will host John Mancini, Chief Evangelist and Past-President of the Association for Information and Image Management (AIIM), Rob Hanna, President of Precision Content, and Noz Urbina, Founder of Urbina Consulting. Insight from this panel of experts will help you kick-start a dialog for bringing together the different parts of your organization that are responsible for various aspects of content marketing, content creation, and information management. The objective is to give you several key talking points to help your organization make the move towards further harnessing the value of content within your enterprise.
VR is opening new opportunities for brands to engage with their consumers right now. According to Forrester, the demand for VR technology and experiences is expected to increase nearly sixteen times by the year 2020. Join our discussion on how to leverage virtual reality to create a quick and deep understanding of your brand. The technology is ready to activate – from tetherless solutions like VR videos to high-end experiential with hand controllers for trade shows. What are the development factors your brand will need to consider? What types of narrative and interaction will be valuable for your business? Let’s talk about how you can become a recognized innovator in your industry.
Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
“Facebook Queen” and Forbes Top Social Media Influencer Mari Smith will teach you the difference between Facebook marketing that makes you money and Facebook marketing that costs you money in this unique and engaging webinar.
Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.
Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.
Topics to be explored include:
-The roots of brand attraction and cognitive connection
-How to survive and prosper amid market diversity and change
-The intersection of cultural and behavioral economics
-The essential ingredients for authenticity and credibility
-Fresh thinking on new ways to invigorate and magnetize brands
Webinar participants will include Liz Miller, SVP Marketing from CMO Council, Jennifer Grabenstetter, Executive Director of Global Communications- Product Care at Sealed Air and author John McGarr, President of Fresh Squeezed Ideas.
Database-as-a-service offers multiple potential benefits, including lower database licensing and infrastructure costs, faster time to application development, and reduced administration overheads. These benefits are most likely to be experienced by database administrators and architects, although senior decision-makers and business users also stand to gain from having on-demand access to database services, rather than waiting for databases to be configured and deployed on dedicated physical or virtual server infrastructure.
While 451 Research anticipates growing adoption of database-as-a-service (DBaaS), adoption is currently nascent compared with other cloud services, as enterprises look to make the most of their investments in on-premises database deployments, and also to identify the most appropriate workloads for transition or migration to DBaaS. This webinar explores the factors shaping those adoption trends, including the potential benefits and challenges to DBaaS adoption, the economics of the cloud as they relate to database workloads, and adoption lifecycles.
Based on research involving enterprises currently deploying database workloads in the cloud, the webinar will:
• Highlight the trends driving enterprises to move database workloads to the cloud
• Identify the challenges causing enterprises to be hesitant about migrating database workloads to the cloud
• Identify the use-cases that are prime candidates for migrating database workloads to the cloud
• Highlight the critical success factors for database migration to the cloud
Policies and procedures are broad-reaching because they impact your entire organization—from employees to customers. So it’s no surprise that the authoring and production of these critical documents can be complex with a large number of people involved while also trying to enforce internal standards, regulations, and security. What’s more, the requirement for easy access and comprehension of policies and procedures on any number of digital devices is pushing the boundaries of what’s possible with current systems and processes.
Join Scott Abel, The Content Wrangler, Quark CTO Dave White, and Rob Hanna, President of Precision Content, for this free one-hour webinar. Our presenters will discuss all of these challenges and how to overcome them. You’ll learn how innovative organizations are applying content automation practices to policy and procedure production; understand the requirements for collaboration, semantic content, and fine-grained metadata, and learn how to enhance readability for your policies and procedures.
We know one thing for sure -- three quarters of digital natives want a truly personalized web experience. But most marketers aren't actually personalizing their website and messaging content. Why? Because it's hard. And expensive. And messy. And where do you even start with all the data points?
Machine learning is the key. And simplicity is the exception rather than the rule -- it has to be easy to use or forget it. It's time to stop talking about personalization and start actually using it or risk losing out on the the 80% of consumers who felt that brands were not familiar or only somewhat familiar with their needs.
We're going to sit down with the CEO from the popular clothing retailer WildFang. She will reveal how it increased revenue by personalizing its e-commerce site to target small groups of visitors based on their behaviors (across many channels) and affinities. CEO Emma McIllroy will be joined by Craig Schinn, former digital-marketing leader for an outdoor-clothing e-commerce site, who can speak to the thought leadership for marketing professionals in real-time marketing personalization strategy as well as WildFang's case study in particular as it unleashed the power of machine learning-based website personalization..
In the webinar you will learn how to:
* Increase web conversions and revenue with personalized website marketing
* Use behavior-based audience segments to better target visitors.
* Target customers who are most likely to buy or most likely to churn using data science and advanced machine learning algorithms.
* Use cross-channel customer data to power more relevant website marketing campaigns
The Darwin Information Typing Architecture (DITA) provides an open framework for the creation of topic-based content. Technical authors often use DITA to produce structured, context-independent, reusable, semantically-rich topics of information—just enough to help a user solve a problem or perform a task. The goal is to provide only the information needed, and nothing more.
DITA topics aren’t particularly suited for storytelling, especially the type of stories presenters tell when addressing an audience. Slide shows, on the other hand, are a useful tool used by many storytellers to inspire, inform, educate, and convert. They’re especially useful when we need to compare and contrast approaches or convince our audience that our ideas have merit. As such, slideshows are often designed to help us sell an idea, approach, product or service. And, while they are sometimes used to present training and learning content, they are particularly suited to provide topic-based content.
But, what would happen if we were able to leverage DITA and slideshows together? And, if so, can we produce visually-compelling, colorful, lively content and present it in a slide deck?
Spoiler: Inviting slideshows to our reuse party does make a lot more sense than getting the Pope to a rave. And guess what? You'll cash in on all of the benefits of DITA: faster content creation, quality through consistency of content and layout, lower maintenance costs (from reuse), lower translation costs (also from reuse), and more.
What are you waiting for? Join Scott Abel, The Content Wrangler and France Baril, owner of Architextus Inc. for this free, one-hour webinar about adding a new channel to your multichannel publishing solution.
Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?
This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.
Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.
In this third installment of our Building Games Communities series, you will:
* Learn how to use YouTube and other channels to drive brand awareness for mobile games;
* Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
* Understand the right KPIs to measure ROI on awareness marketing.
Our esteemed panel for this rockstar discussion includes:
* Matt Marshall, CEO, VentureBeat
* Phil Hickey, VP Marketing and Communications; Seriously
* Rob Singer, CMO, Smule
* Eli Danziger, product manager, YouTube
* Wendy Schuchart, Moderator, GamesBeat
Don't miss out. Register today and attend live for this interactive mobile gaming panel.
Digital business isn’t just a fad. Digital business is now
just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.
In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:
- How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
- How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
- Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
- Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing effective presentations for an online audience, however, is easier said than done. How do you create memorable, persuasive content in this era of constant distraction? How do you create presentations that get your audience to put down their phones and start paying attention?
This is where the science comes in. Research has shown that there are a few key tactics that you can employ to create marketing presentations that your audience won’t forget.
In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Taylor Freitas, Content Marketer at BrightTALK, will share tactics to make your content more memorable and persuasive. They will discuss:
- How to design presentations that tap into your audience’s deep memory and stay ingrained in their brains;
- Scientifically-backed ways to create more persuasive content;
- Why visuals and storytelling are the keys to effective presenting.
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
The survival of the external agency is now determined not by creative originality, but by creative effectiveness.
In a digital age in which the client marketing team is under extreme pressure to continuously shift the dial on acquisition and conversion rates, and have the analytics in real-time, the margin between success and failure can come down to a couple of percent in campaign effectiveness.
In this webinar in partnership with B2B Marketing and The Church Agency, we’ll discuss:
• The reality faced by marketing agencies to deliver effective global campaigns that speak locally
• How to handle the balance of effective campaigns that resonate vs. cost vs. operational efficiency
• How to handle the localization process and who owns responsibility: Agency vs. Client
• The key questions you should be asking about localization & campaign results that can be achieved through great localization.
Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?
In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:
Define the inbound marketing and sales funnel
Create effective ads to support your retargeting efforts
Identify where in the inbound methodology various forms of ads are most effective
Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?
Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.
From this webinar, attendees will learn to:
* Identify and harness competitive advantage
* Understand the bot landscape and the opportunities it presents
* Build your own bot on a budget
* Veronica Belmont, Product Manager, Growbot
* Stewart Rogers, Director of Marketing Technology
* Wendy Schuchart, Moderator, VentureBeat
Architecting today’s customer journey is a top priority for senior marketing leaders, who must guide the customer through the path to purchase and craft experiences across a multitude of channels and devices, all while keeping sight of the ultimate goal: guiding a customer through to conversion. But there is a channel that often goes unrecognized and unsupported in this new digital age: the phone call.
According to a recent BIA/Kelsey report, “call commerce” is a $1 trillion influence engine as analysts estimate that click to call influences some $1 trillion in U.S. consumer spending. The firm went on to project that some “169 billion mobile calls to businesses (will be made) by 2020, driven by smartphone penetration, high commercial intent and the natural handoff between mobile engagement and phone calls.”
The digital experience has brought rise to an influential channel of profit in the phone call that must not be overlooked. As customer satisfaction is measured in quick clicks and frictionless engagements, tools like the Google call button have made it even easier for brands to actively connect digital experiences to profitable inbound calls. This call commerce demands a new set of strategies, campaigns and executions, in addition to new measures and metrics to better track these online to offline conversations.
Companies have struggled to find their feet when it comes to combining technology, people and workflow in their mobile application development strategies. All too often fragmented technologies have impeded progress. As technologies mature however and mobile (as distinct from pure web development) becomes better understood, there is light at the end of the tunnel. In particular integration across the lifecycle is delivering significant productivity gains for developers and business stakeholders that makes moving from handfuls of apps to a scaled mobile app strategy more of a reality.
The focus of many discussions on localization is the impact that localization can have on growing your customer base through marketing and product localization efforts. But what happens when you bring those international customers into the fold? How do you effectively serve them with the same quality support materials as in your native locale?
This webinar covers a best-practices approach to localizing customer support documentation presented by experts in the field, Tricia Rosetty and Patrick McLoughlin of Eventbrite. The Eventbrite team is supporting global customers in 17 locales and 35 currencies, and they'll be sharing their practical experience for how to approach the problem effectively.
Tricia and Patrick will cover:
- how to present support content effectively in localized materials
- what approaches are available for delivering translated content
- and what are key success measures for your localized support content
There’s a joke going around that asks: "Where’s the best place to hide a dead body?" The answer: "On the second page of a Google search." It underscores the fact that if your technical content is difficult to find, it might as well not exist.
Customers want to find answers, not search for them. As professional communicators, it's our job to utilize effective search engine optimization (SEO) techniques designed to help ensure prospects and customers can find the right answers quickly. Optimizing content for findability is a necessity regardless of whether your content is publicly available and indexed by Google, or protected behind a customers-only documentation portal.
Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher, Founder, and CEO of Content Rules, for a free, one-hour web discussion with DITA Specialist Keith Schengili-Roberts of IXIASOFT, and dynamic content delivery guru Joe Gelb, President of Zoomin Software. The presenters will discuss content optimization and share practical strategies for enriching technical product content and improving findability, while enhancing the customer experience.
Special Focus on DITA
While there are several mechanisms built into the Darwin Information Typing Architecture (DITA) that are designed to make it easy to find content for reuse, a successful SEO strategy for technical content requires more. Creating a taxonomy and inserting descriptive metadata into your DITA maps and topics is a good start, but this is only the beginning of effective SEO for DITA-based technical content. Attendees can expect to discover techniques that can be used to make DITA-based content easy for your users to find.
Stop implementing; start planning. Forrester Research shows that while messaging platform chatbots can be effective, the customer experience is too often unacceptably poor. And while it’s not a big deal when you’re ordering a pizza, the stakes are far too high for financial institutions to go all in on this generation’s chatbot technology without the right planning.
Simply put, being too early can be the same as being wrong. Bots are only as good as the systems behind them — outdated architecture and poor integration can sabotage your services and drive away customers.
But given bot technologies are shaping up to be an essential part of the FI and fintech mix, your next two to three years should be devoted to investing in foundational digital initiatives that will position you to leverage the future that’s coming fast.
Join this free VB Live event to learn how to reap the rewards of future fintech AI innovation — and get it right the first time.
By attending this webinar, you'll
* Re-engineer back-end systems to enable real-time action
* Make progress on platform improvements—or replacements
* Embrace APIs for faster, more dynamic future changes
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency, and connection that drive the foundational relationship between the brand and the buyer.
The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media and entertainment marketers to discuss:
• Best practices for linking physical and digital interactions in a way that is seamless to the customer and enhances the brand experience
• How to extract audience insights from digital and physical channels to create content and tailored experiences which turn customers into fans and drive the bottom line
• Examples of capitalizing on the opportunities of OTT to connect with fans and deliver enriching experiences
How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.
Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.
In this webinar you'll learn:
* What game mechanics and protocol questions you need to ask when designing your global launch
* What risks to look out for in terms of network stability and reach in different parts of the world
* How to mitigate internet roadblocks from a centralized data center
* Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
* Vincent Low, Director of Business Development for Gaming, Akamai Technologies
* Wendy Schuchart, Moderator, VentureBeat
Register today for this free VB Live event with interactive Q&A session!
B2B copywriting isn’t easy, but that’s not an excuse for it to be dull! Join Chelsea Reay, head of content at B2B specialist agency Fieldworks, for a half hour high intensity session that will reinvigorate your attitude to writing for business people – and boost your lead gen as a result.
Whether you currently have a Marketing Resource Management (MRM) system or are considering implementing one, this free webcast is sure to inspire you.
Using case studies from real MRM users, Keith Schwarting and Karen Wenning from Suttle-Straus will show you 11 awesome ways you can make the most out of an MRM system at your organization.
From common uses like ordering business cards to more unique applications such as printing and assembling grand opening kits, an MRM system can streamline your collateral creation and marketing processes while affording you the control over your brand assets that you need.
Join us and see a wide range of ways other companies are fully leveraging their MRM capabilities.
We hope we get to (virtually) see you on November 15th! Reserve your free spot today.
A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.
Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.
Attendees at this webinar will learn how to:
* Optimize social selling across social media outlets
* Understand the impacts of increasingly mobile consumers on social commerce
* Unlock sales using social networks
* Find and connect with more prospects
* Leverage the analytics from social sites to gain a deeper understanding of customers
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Jim Tuerk, Director of Business Development, Reverb
* Wendy Schuchart, Moderator, VentureBeat
“In world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
Mustering the courage to present confidently in front of others is hard enough. But when it comes to engaging an audience and managing their participation, presenters often freak out.
On Wednesday, November 16, join Scott Abel, The Content Wrangler, co-host Val Swisher, CEO of Content Rules, and Matt Abrahams, Principal of Bold Echo, for this free, one-hour webinar. Matt will talk about how to confidently and assertively manage interaction in your presentations—be it a Q&A session or a meeting—while still delivering and reinforcing your message in a compelling way. You will learn practical and easily implementable—and immediately applicable—facilitation techniques that are informed by scholarly research and are perfect for priming your audience for participation.
These methods include 1) managing anxiety before speaking so that you are calm and confident when engaging your audience; 2) preparing your audience for interactive participation, and 3) facilitating the participation while it’s happening, such as calling for questions and queuing them up.
Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?
As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.
Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.
In this webinar, you’ll:
* Target precise messages and optimize user retention across all of your marketing channels
* Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
* Prevent or eliminate the potential of fraud.
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.
In this webinar you will learn:
- Where are you going wrong with Social Media Marketing?
- Things you can do to fix and super-charge your social media campaigns.
- Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.
Everyone is on Facebook, right? Wrong. Every day, there are new social media platforms launching and diluting the impact each social media platform has. And while we’re in the era of social media dominance, there’s still a large population that falls under “non-social savvy.” Believe it or not.
This session will help us understand today’s social media landscape and help brands and marketers discover what the right platforms are for their audience. It will also dig into key marketing tools and metrics that help engage and attract the target customer and dial into why having a responsive process is critical for brand visibility, integrity, and equity.
Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.
However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.
Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on 28 September for a live webinar to make sense of attribution in 2016.
In this webinar you will learn how to tackle numerous attribution challenges:
- Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
- Benchmark your organisation against your peers and find out which methods and technologies they are using.
- Discover the skills and training needed for successful attribution.
- Ask any and all your questions live.
There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.
In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.
In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?
The session will explore how this rapidly developing area of VR / AR / Mixed Reality and its position and convergence in the areas of advanced Customer Experience, Digital Asset Management and new A.I. led augmentation strategies starting to transform processes and experience.
We introduce a novel approach to framing digital spaces and how to measure Augmented impact on performance metrics and then explore how this is further developing into A.I. Intelligent spaces and what this may mean for Business Operating Models and future work automation design in what is described as Intelligent Business Strategy.
We include a few actual cases studies of how Cyber-physical systems driving “Digital Twins” are extending across processes and changing supply chain feedback and interaction for smart energy, smart design and new knowledge capabilities.
Will Virtual Reality connect us to the world or separate us?
Join world creator Rob Crasco and speaker Ryan A Bell for a special live discussion on immersive media, tipping points and the future of creating. In this session you’ll learn how to get started in VR, the mentality of the future creator, building worlds and, of course, what will happen in the future.