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Content Marketing

  • Webinar: Privacy, regulation and you
    Webinar: Privacy, regulation and you
    Asli Yildiz, head of legal, DMA Recorded: May 20 2019 58 mins
    Join us on Wednesday 20 May for a webinar reviewing the progress and issues businesses have faced a year on from the implementation of GDPR

    This is your chance to get a full update on the impact that the implementation of GDPR has had on the marketing industry.

    Chaired by the DMA’s Asli Yildiz, head of legal, you’ll hear from Zach Thornton, external affairs manager, DMA, who will offer insights as to how GDPR has driven a culture of change within the industry.
  • Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
    Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
    Troy Vera, Brinqa, Demand Generation Manager Recorded: May 17 2019 3 mins
    "BrightTALK is like a magnet that attracts talented and skillful people.." Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.
  • Caringo uses BrightTALK to educate audiences and build out their sales pipeline
    Caringo uses BrightTALK to educate audiences and build out their sales pipeline
    Sarah Cook, Caringo, Director of Marketing Recorded: May 17 2019 2 mins
    Seeking a Content marketing platform that could also fill their demand generation needs, Caringo came to BrightTALK looking for a very niche professional audience. BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.
  • Tableau partners with BrightTALK to extend the value of their in-person events
    Tableau partners with BrightTALK to extend the value of their in-person events
    Neridah Edwards, Tableau, Senior Marketing Manager Recorded: May 17 2019 1 min
    Looking for a demand generation partner to extend the life of their events, Tableau partnered with BrightTALK and used @ Summits to allow online viewers to join engaging online experiences from their in-person events.
  • Red Hat uses BrightTALK Summits to build credibility and market awareness
    Red Hat uses BrightTALK Summits to build credibility and market awareness
    Susan Gilchrist, Red Hat, Principal Program Marketing Manager Recorded: May 16 2019 3 mins
    Red Hat was searching for a partner to build awareness among their ideal audience of software development professionals. Partnering with the internal team at BrightTALK, they create online live events with their industry peers around topics of interest to their professional audience.
  • Talking to the TV: Transforming the viewing experience with voice control
    Talking to the TV: Transforming the viewing experience with voice control
    IBC365 | TiVo | Liberty Global | Tele2 Recorded: May 16 2019 62 mins
    Join IBC365 on demand to explore the value of voice control for content.

    Consumers have fallen in love with talking to their gadgets. Smart speakers and voice-controlled AI assistants have seen rapid adoption in homes, the UK being the biggest adopter with voice assistant devices now used in more than a quarter of all households.

    With a shift away from the on-screen EPG and clunky remote controls to a world where any content is a voice command away, who owns the voice interface with the consumer and the vast amount of valuable data it creates? Does this put more power in the hands of the Silicon Valley tech giants as their voice assistants and AI algorithms become a new gatekeeper? And how should content owners respond?

    This webinar explores the importance of delivering compelling user experiences (UX), the value of voice control for content, and finds the best strategies for broadcasters and platform operators to develop voice interfaces and maintain control of the experience.

    Speakers:
    Ashley Grossman, Senior manager, Personalisation & Discovery, Liberty Global
    Morvarid Kashanipour, Lead product creative, Tele2
    Patrick Byrden, Senior director customer solutions, TiVo
  • WhiteHat is getting a 6.3x return on investment through BrightTALK
    WhiteHat is getting a 6.3x return on investment through BrightTALK
    Savina Angel, WhiteHat Security, Director, Demand Generation Recorded: May 8 2019 2 mins
    WhiteHat came to BrightTALK needing to reach new audiences and increase their reach beyond those that visited their website. Through a regular cadence on their BrightTALK Channel, WhiteHat has seen a 6.3x return on their investment through revenue from BrightTALK sourced leads.
  • Webinar: Marketing Creative - From human + Guesswork, to human + Machine
    Webinar: Marketing Creative - From human + Guesswork, to human + Machine
    Clare Willetts, brand director and head of customer experience, Virgin Recorded: May 8 2019 56 mins
    Join Assaf Baciu, co-founder, Persado, alongside Virgin, and William Wapshott, marketing transformation lead - customer and digital consulting, PwC for a webinar on how AI can help you gain invaluable insights into your customer base, and win every digital marketing moment.
  • Raising the bar on content moderation for social & gaming platforms
    Raising the bar on content moderation for social & gaming platforms
    Two Hat Security Recorded: Apr 25 2019 61 mins
    Social networks today are undergoing a massive paradigm shift when it comes to content moderation. From tragic shootings broadcast live on Facebook, to YouTube removing comments on children's videos due to child predator concerns, social platforms are under fire from users, governments, and law enforcement to adopt better technology and strengthen their content moderation practices.

    It’s not all bad news. Business leaders have also realized that accurate, efficient moderation, coupled with positive reinforcement, can increase user retention and encourage growth.

    But who is responsible for enforcing these policies and practices? How did hate speech, abuse, and extremism become the "cost of being online"? And how can like-minded businesses band together to raise the bar and make their social platforms engaging, safe for all users, and ultimately, more profitable?

    Join Two Hat CEO and founder Chris Priebe and veteran analyst and market influencer Brian Solis for an insightful talk about the changing landscape of online conversations and the role of content moderation. Social abuse and objectionable materials need no longer be the price of admission.

    Register today for this free event!

    You’ll learn:

    * How to start a dialogue in your organization around protecting your audience without imposing on free speech
    * The business benefits of joining the growing movement to "raise the bar"
    * Practical tips and content moderation strategies from industry veterans
    * Why Two Hat’s blend of AI+HI (artificial intelligence + human interaction) is the first step towards solving today’s content moderation challenges

    Speakers:

    * Brian Solis, Principal Digital Analyst at Altimeter, author of "Lifescale"
    * Chris Priebe, CEO & founder of Two Hat Security
    * Stewart Rogers, VentureBeat
  • Transforming creative workflows: Making great content in the cloud
    Transforming creative workflows: Making great content in the cloud
    IBC365 | Jellyfish Pictures | LCTV | TechXMedia Recorded: Apr 25 2019 60 mins
    Join IBC365 on Thursday 25 April at 4pm BST to explore why creators are turning to cloud to transform the way they make great content and how virtualised workflows are unlocking the ability to work in new ways: faster, more collaborative, more efficient and more creative.

    This webinar goes inside some of the world's leading content creators, production and post-production operations to hear how they are embracing cloud technology to transform the creative processes used to make, produce and deliver video.

    We'll get hands-on with practical lessons on how cloud is enabling more collaboration, access to more talent, round-the-clock working, more content security, and slicker workflows. There's also a dose of reality, as we understand the human and technology challenges and the potential pitfalls of virtualising creative workflows.

    Case studies focus on using cloud for:
    •Streamlining content creation in the field
    •Transforming production and post-production processes
    •Efficient content delivery and backhaul
  • Secrets of Fintech Startup Success: A Formula for Disruption
    Secrets of Fintech Startup Success: A Formula for Disruption
    Yodlee Recorded: Apr 24 2019 60 mins
    Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.

    Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.

    Register for the webinar to discover:

    • What successful fintech startups have in common
    • The differences between being a solopreneur vs. being a co-founder
    • Tips for finding and growing your dream team
    • How to go from killer idea to disruptive startup


    Speakers:

    • Evan Schuman, Moderator, VB
    • Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
    • Pierre Wolff, SVP Business Development, InCountry
    • Ken Kruszka, CEO, SnapCheck
    • Kathleen Utecht, Managing Partner, Core Innovation Capital
  • Webinar: DMA Awards - Industry sector winners
    Webinar: DMA Awards - Industry sector winners
    Andy Keetch and Stephen Baker, Propellernet and Fiona Davison-Dennis, OLIVER and Katie Henley, AXA PPP Healthcare Recorded: Apr 24 2019 64 mins
    Join us and our DMA Awards 2018 winners, OLIVER, AXA PPP Healthcare and Propellernet for a session jam-packed with award-winning strategy, creativity, and insight from the super-talented teams on how they managed to attract the judges’ attention and win.
  • Crawler Automation - Selenium vs. Puppeteer (UK time)
    Crawler Automation - Selenium vs. Puppeteer (UK time)
    Rachel Holander, Roi Paz Recorded: Apr 24 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Crawler Automation - Selenium vs. Puppeteer (USA time)
    Crawler Automation - Selenium vs. Puppeteer (USA time)
    Rachel Holander, Roi Paz Recorded: Apr 23 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • The rise of on-device AI – and why it’s so important
    The rise of on-device AI – and why it’s so important
    Qualcomm Recorded: Apr 23 2019 59 mins
    AI is moving beyond just the cloud. With powerful AI algorithms enabled on devices from smartphones to consumer machines, automobiles, robots, and more, we're unlocking a world of intelligent, connected devices that can perceive, reason, and take intuitive actions based on awareness of the situation.

    On-device AI offers immediate response, enhanced reliability, increased privacy, and efficient use of network bandwidth, and supports everything from superhuman computer vision and natural language processing, to wireless connectivity, power management, photography, and more.

    The applications that on-device AI is enabling are capturing consumer attention. And it's igniting real demand for better voice assistants, more powerful camera features, smarter cars, and more.

    The opportunities for always-on, intelligent devices that do all or most of their thinking on the device are enormous. To learn more about this innovative emerging technology that's already at the fingertips of developers, OEMs, and ISVs, don't miss this VB Live event.

    Registration is free!


    You'll learn:

    * How AI-powered smartphone apps are igniting the consumer imagination – and why
    * How on-device AI is changing the future of connected devices
    * How developers, OEMs, and ISVs can take advantage of on-device AI processing
    * The technology you need to drive the best performance of on-device AI


    Speakers:

    *Gary Brotman, Sr. Director Product Management, Qualcomm Technologies
    *Anshel Sag, Moor Insights & Strategy
  • Looking To The Future
    Looking To The Future
    Dale Kirby - Microsoft, Andy Pink - Citrix Systems, Mike Preston - Rubrik, Kathi Grumke & Richard Coile - CDW Recorded: Apr 18 2019 68 mins
    As organizations look to set bold goals for the future, many will turn to people, platforms and processes to power their journey forward. But what are the big trends in data and analytics, technology and computing that will directly impact how we work, how we secure and how we advance organizations to a better tomorrow? From shifts in data management, analytics and security to new thinking in how to orchestrate digital transformation and activation, the future holds endless opportunities for those who can navigate it effectively.
  • The Digital Media Challenge: Turn Content Consumers into Subscribers
    The Digital Media Challenge: Turn Content Consumers into Subscribers
    Eric Fullerton, Product Marketing Manager, Acquia & Myles Davidson, Managing Director, Inviqa Recorded: Apr 17 2019 56 mins
    Today’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys.

    Join Acquia and our expert partner Inviqa as we uncover topics such as:

    - The challenges and opportunities for media organisations looking to grow their reader revenue
    - Strategies and success stories for converting digital audiences into engaged subscribers
    - How you can deliver the right content, on the right channel, and at the right time
    - Discussing the steps for creating a personalised customer experience
  • The Value of Visual Content and a Simplified User Interface
    The Value of Visual Content and a Simplified User Interface
    Daniel Foster, TechSmith & Scott Abel, The Content Wrangler Recorded: Apr 10 2019 59 mins
    It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
  • Accelerate Sales Growth by Streamlining Customer Experiences
    Accelerate Sales Growth by Streamlining Customer Experiences
    DocuSign Recorded: Apr 10 2019 61 mins
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!


    Register here for free.


    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences


    Speakers:

    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign

    Sponsored by DocuSign
  • What you need to know about Device Fingerprints
    What you need to know about Device Fingerprints
    Rachel Holander, Roi Paz Recorded: Apr 10 2019 26 mins
    Learn about different types of device fingerprints and how to manipulate them to ensure you never get blocked when crawling websites.

    - Introduction to device fingerprinting:
    - Headers
    - Plugins and fonts
    - Zombie and sync cookies
    - Canvas and WebGL
    - WebRTC
    - Web Audio API
    - Manipulating and disabling device fingerprinting
    - Preventing IP leaks
    - Rotating headers
    - Real-time debugging
  • Tried & True: People + Process = Solutions
    Tried & True: People + Process = Solutions
    David Pitta, CMO, BrightTALK Recorded: Apr 10 2019 43 mins
    For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks while also optimizing our own efforts for success. Starting with a modest marketing team and budget, we focused on continual improvement in how we use our own products and services to achieve growth. Now, with a centralized team of 8, we’ll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.

    In this talk, we’ll share learnings from a decade of webinar and video experience:
    - Using a framework for: people + process = solutions
    - Identifying critical KPIs for content, campaigns, and operations
    - Establishing an optimal mix of content + demand tactics to meet growth objectives
    - Measuring success through lifecycle modeling and attribution reporting
  • Streamlining Your Release Notes Process
    Streamlining Your Release Notes Process
    Jarod Sickler Recorded: Apr 9 2019 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.

    ABOUT JAROD SICKLER:

    Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
  • Panel Discussion: 3 Game-Changing Innovation Models in Financial Services Today
    Panel Discussion: 3 Game-Changing Innovation Models in Financial Services Today
    Pat Patel, Money20/20 | Dr Leda Glyptis, 11:FS | Drew Graham, Fintech Strategy | Megan Caywood, Barclays Recorded: Apr 4 2019 61 mins
    Innovation has quickly become an overused and distorted word. At Money20/20 Europe expect to cut through the hype, explore what measurements we can use to benchmark innovation and get to the heart of sustainable and commercial step change. A key question which has moved back up the C-Level agenda of established; banks, tech companies and payments companies is:

    "How can incumbents deliver meaningful game-changing innovation?"

    There are three options available for incumbents, and at Money20/20 Europe we’ll be developing deeper into each one:

    1. Can organisations transform their cultures to execute true innovation internally within their organisations? (cultural transformation)

    2. Perhaps tech transformation is the way forward, partnering or acquisitions to do so?

    3. Or do they need to achieve business model transformation by building something entirely new outside of the organisation?

    These options are being heavily debated in boardrooms throughout Europe, with a number of high profile banks recently announcing plans to build brand new subsidiaries. Some of the traditional banks, payments and tech companies are pursuing a few or all of the options while others are sitting on the fence. Which is most effective and why? What are the dynamics at play that determine success for different types of companies? Hear from the leading companies in our industry as they share their incisive insight on the successes but also the failures and the lessons learned.

    Panellists
    Dr Leda Glyptis, Chief of Staff, 11:FS
    Drew Graham, Fintech Strategy
    Megan Caywood, Managing Director, Global Head of Digital Strategy, Barclays

    Hosted by Pat Patel, Global Content Director, Money20/20
  • Is the Disconnect Real? Marketers, Consumers and Customer Experiences
    Is the Disconnect Real? Marketers, Consumers and Customer Experiences
    Michael Barnett, Special Projects Editor @ Marketing Week, Sylvia Jensen, VP of Marketing @ Acquia & Regina Corso Consultant Recorded: Apr 3 2019 44 mins
    Find out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.

    This webinar, hosted by Acquia, Marketing Week and Regina Corso Consulting discusses the results of a global survey among consumers and marketers, looking into how much those in the UK agree or disagree on customer experiences – and how that compares to worldwide trends.

    We focus on the expectations that consumers have with regard to these experiences, if marketers feel the same way and if reality supports these expectations.
  • The Unity Authorized Training Partner Program (UATP)
    The Unity Authorized Training Partner Program (UATP)
    ThinkEDU, Unity Technologies, KnowledgePoint Connect Recorded: Apr 2 2019 35 mins
    Unity and Market Opportunities for prospective UATP’s and UCI’s
  • Marketo Best Practices - How the Marketo team uses Marketo
    Marketo Best Practices - How the Marketo team uses Marketo
    Emma Mears, EMEA Campaign Manager, Marketo May 21 2019 9:00 am UTC 44 mins
    Would you like a behind-the-scenes look at how the Marketo team uses Marketo to automate, measure and optimise our marketing programs?

    If so, join Marketo Expert, Emma Mears as she shares some of her top secrets to becoming a fearless marketer and a kick-ass revenue generator. You don't want to miss it!

    Join this session to learn:

    -How Marketo uses content marketing and lead management to drive quality leads to sales, and at pace
    -How to use program metrics to understand what's working, or not, and where to spend your money to get revenue-generating results
    -How to use Marketo's powerful Engagement Engine and reporting functionality to prove your impact on opportunities, pipeline and revenue

  • Webinar: DMA Awards - craft winners
    Webinar: DMA Awards - craft winners
    RAPP UK and Pulse Creative London May 22 2019 2:00 pm UTC 90 mins
    Join our webinar on 22 May and hear from DMA Awards 2018 craft winners – RAPP UK and Virgin Media, Pulse Creative London and The Times and The Sunday Times – as they discuss what went into their award-winning work
  • Innovation at the Experience Crossroads
    Innovation at the Experience Crossroads
    Doug Ko-Cohesity, Matthew Missey-Insight, David Clement-Trend Micro, Jeff Mitchell-Microsoft May 22 2019 5:00 pm UTC 75 mins
    Today’s buyer and specifier expect their experiences be simple, secure and supremely valuable to them. The question becomes how ready are today’s organizations to not just continue to deliver the great products and services they have been selling throughout the years…but how ready are they to innovate and transform with the intentional and specific goal of exceptional digital experiences?
  • Think Like an Instructional Designer When Delivering Technical Documentation
    Think Like an Instructional Designer When Delivering Technical Documentation
    Margaret Collins, Kristine Murphy, Lawrence Orin, and Joe Gelb May 29 2019 5:00 pm UTC 60 mins
    Instructional designers and technical writers both exist to explain how things work. Traditionally, instructional designers were focused on creating content experiences that educate, while technical writers were more concerned about crafting clear, concise instructions for using a product or service. Both disciplines strive to do the best job possible using the skills and tools at their disposal. And, increasingly, they’re being charged to do create the same types of deliverables.

    Join me, Scott Abel, The Content Wrangler, and my special guests, eLearning specialist Margaret Collins, and Senior Software Engineering Manager, Kristine Murphy, both of adaptive experience platform, Progress. We’ll be joined by Lawrence Orin and Joe Gelb from Zoomin Software to discuss how the Progress team applies a learning and instructional design mindset that allows them to focus on user types and creating role-based, personalized content experiences.
  • Crafting quality: Skills for successful UHD and HDR production
    Crafting quality: Skills for successful UHD and HDR production
    IBC365 | Speakers announced soon... May 30 2019 3:00 pm UTC 75 mins
    Join IBC365 on Thursday 30 May to explore how more pixels, higher frame rates, wide colour gamut and high dynamic range are transforming the production process.

    Commissioners are demanding more content in 4K/UHD for digital platforms and to future-proof their libraries, impacting every step of the creative process and the craft skills needed.

    Hear from experienced UHD and HDR production and post-production talent in this webinar sharing the secrets of successful craft skills and production workflows for higher-quality images.

    Speakers announced soon...
  • Webinar: DMA Awards - Glorious Northerners
    Webinar: DMA Awards - Glorious Northerners
    National Museums Liverpool and Mustard Media Jun 6 2019 2:00 pm UTC 90 mins
    Want to find out who won at the DMA Awards 2018 from the North? Join us to hear from National Museums Liverpool and Mustard Media, the agencies behind some of the DMA shortlisted campaigns from the North – examining strategy, creativity and results with a fine-tooth comb.
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Jun 12 2019 5:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Webinar: DMA Awards - The Great Scots
    Webinar: DMA Awards - The Great Scots
    CHAS, Union Direct and Story UK Jun 13 2019 2:00 pm UTC 90 mins
    Want to find out who won at the DMA Awards 2018 from Scotland? Join us to hear from the teams behind a number of DMA shortlisted campaigns from Scotland – examining strategy, creativity, and results with a fine-tooth comb.
  • Leading Research Across the AI Spectrum
    Leading Research Across the AI Spectrum
    Qualcomm Jun 18 2019 5:00 pm UTC 60 mins
    Artificial Intelligence (AI) is revolutionizing industries, products, and core capabilities by delivering dramatically enhanced experiences. However, the deep neural networks of today are growing quickly in size and use too much memory, compute, and energy. Plus, to make AI truly ubiquitous, it needs to run on the end device within a tight power and thermal budget.

    Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:

    *Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
    *AI model optimization research for power efficiency, including compression, quantization, and compilation
    *Advances in AI research to make AI ubiquitous

    Speakers:
    Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.

    More speakers coming soon!
  • The 5 biggest mistakes companies make when implementing AI
    The 5 biggest mistakes companies make when implementing AI
    Bold 360 by LogMeIn Jun 19 2019 5:00 pm UTC 60 mins
    Bad AI isn't a tech problem, its a human problem.

    When you add AI-powered customer service technology to your customer experience (CX) mix, you expect real results, and for good reason: A recent study found that companies that embrace AI to improve customer experience have higher customer satisfaction scores and generate more revenue than their underperforming competition.

    But what happens when your expectations aren't met? Is the technology to blame? Your significant investment in AI technology doesn’t guarantee a positive return. To be successful, your organization has to be ready, and everyone from the C-suite to the contact center has to be on board.
    
Join this VB Live webinar to learn about the five biggest mistakes companies make when they bring cutting-edge customer service technology to their workflows, and how to leap over these pitfalls and into real results.

    Register now for free!

    You'll learn about:
    •What AI actually is (hint: it’s not automation)
    •The importance of buy-in from executives and agents
    •How to approach AI implementation and measure success
    •The impact of AI across the customer journey

    Speakers:
    •Akhil Talwar, Senior Product Lead, Bold360 by LogMeIn

    More speakers coming soon!
  • Webinar: DMA Awards - Best of the West
    Webinar: DMA Awards - Best of the West
    Armadillo, Campfire Marketing and Really B2B Jun 27 2019 2:00 pm UTC 90 mins
    Want to find out who won at the DMA Awards 2018 from the West? Join us to hear from the teams behind a number of DMA shortlisted campaigns from the West – examining strategy, creativity and results with a fine-tooth comb.
  • Webinar: DMA Awards Unplugged
    Webinar: DMA Awards Unplugged
    Ellie Turner, Head of Awards, DMA Jul 10 2019 2:00 pm UTC 90 mins
    Ever wondered what it takes to win a DMA award? Join us as we deep dive into the DMA awards process and explore the key criteria of how an entry is judged - strategy, creativity, and results
  • Win in Business with Content Intelligence
    Win in Business with Content Intelligence
    Colleen Jones Jul 23 2019 5:00 pm UTC 60 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how? This webinar reveals secrets to succeeding with content intelligence inspired by world class poker.

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained hundreds of the world's leading organizations to become Jedi Masters of digital content, including 6 of the Fortune 50, 5 of the largest U.S. web properties, 3 of the largest nonprofits, and 3 of the most trusted U.S. government agencies. She also is the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year.

    Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations. Colleen is a member of Mensa and an active supporter of women in technology. Colleen speaks at conferences and corporate events around the world, from San Francisco to Sydney.
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Aug 13 2019 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat
    *Jake Reni, Head of Adobe Sales Academy, Adobe

    More speakers coming soon!
  • How AI is transforming enterprise analytics
    How AI is transforming enterprise analytics
    VentureBeat Aug 14 2019 5:00 pm UTC 60 mins
    Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.

    To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    *The importance of clean, rich data and how AI is helping this
    *Why AI dashboards will replace KPI dashboards
    *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
    *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
    *The importance of clearly-defined questions in creating AI analytics dashboards

    Speakers coming soon!