Hi [[ session.user.profile.firstName ]]

Content Marketing

  • Perception and Design: A Science-Based Approach for Creating Content that Works
    Perception and Design: A Science-Based Approach for Creating Content that Works
    Tina Kister, Information Developer Recorded: Sep 17 2019 62 mins
    When it comes to content, design is inevitable. The question is whether it works. Design is at least 15 times more important than content when it comes to user trust and engagement. In as few as 15 milliseconds, users form first impressions that have measurable consequences for credibility, usability, and engagement.
     
    We tend to think of design as either “good” or “bad,” and as a mysterious and magical thing with a life of its own inspired by an elusive muse and completely subjective in nature. However, design is fundamentally neutral in nature, with no inherent positive or negative qualities. The way we respond to design is based on a complex, yet predictable, interaction between sensory stimuli and human anatomy, neurobiology, and cognition.
     
    The term “design” refers either to the arrangement of things or to the act of arranging things. “Intentional design” refers to the act of deliberately arranging elements to solve a specific problem – that is, to elicit a desired response.
     
    When it comes to content, design is critical. Whether you use intentional design or not, content and design are inseparable; users inevitably perceive and respond to design, and it always makes an impression. So, the key to creating compelling content is learning to use intentional design, rather than incidental design.
     
    Join Scott Abel, The Content Wrangler, and his guest, Tina Kister, for this one-hour webinar. Kister will explore the correlations between the science of perception and the discipline of design, and how both are integral to creating effective content. Tina will also distill the basics of design into a few simple concepts, and provide a few basic rules you can use to ensure that every design choice is intentional and effective.

    We hope to see you there!
  • Connect the Dots: Integrated Programmatic Marketing for Financial Services Firms
    Connect the Dots: Integrated Programmatic Marketing for Financial Services Firms
    Sajan Jacob, Head - Business Development & Strategy UK & Europe, TCS Interactive Recorded: Sep 17 2019 32 mins
    How can banks and financial institutions deliver great experiences in the fragmented digital world?

    Successful financial services firms have reputations and brands that convey trust. Many have embraced digital channels for reaching and engaging clients and prospects and, ultimately, for building relationships with them. But in today’s world, true success focuses on the experience—the sum total of offerings, interactions, and transactions. An integrated, programmatic, and highly automated approach offers the best way to accomplish this goal. So: How do you do it? The short answer is by adopting a unified technology platform. A robust technology platform can unite and simplify your digital marketing activities (integration), allow you to be even more data-driven (programmatic), and to make it faster and easier than ever before (automated).
  • Drive Engagement and Trust with Smarter Content Marketing
    Drive Engagement and Trust with Smarter Content Marketing
    Rebecca Gaspar, Global Head Content Services, TCS Interactive Recorded: Sep 17 2019 29 mins
    You’d be hard-pressed to find an industry that needs content marketing more than financial services. Why? Because truly useful content increases engagement with intangible, mystifying products. Join me for a discussion on:
    • Understanding what helps banking customer overcome barriers to entry.
    • Using new technology to match content to customers in digital, personalized micro-moments.
    • Creating a content strategy and plan that will engage your audience and turn them into customers for life.
    • Tracking and measuring the impact of your content marketing efforts to understand the ROI of content.
  • Major Australian Financial Institution Transforms its ECM Landscape
    Major Australian Financial Institution Transforms its ECM Landscape
    Tapas Nayak, ECM Architect on Cloud, Enterprise Applications, TCS Recorded: Sep 17 2019 31 mins
    Leveraging cloud- based document management for better performance and enterprise agility.

    Discover how a major Australian financial institution partnered with Tata Consultancy Services (TCS) to design and implement a customized and robust cloud-based document management system with Documentum and Info Archive through a pay-as-you go service offering model, resulting in major cost savings for the organization with improved performance and agility.
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Recorded: Sep 17 2019 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Recorded: Sep 10 2019 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • See it differently: IBC2019 preview
    See it differently: IBC2019 preview
    IBC365 | Connect | Nutanix | Rohde & Schwarz Recorded: Sep 5 2019 68 mins
    Your ticket to getting the most out of IBC with the help of some of the most innovative exhibitors on the show floor and experienced industry experts.

    Explore what's new this year, and find out which cutting-edge trends to seek out, including:
    •Controlling and monitoring more efficient, automated media supply chains.
    •Mapping the rise of cloud and software-defined hyperconverged infrastructure.
    •Delivering compelling user experiences for staff and consumers alike.
    •Emerging business and technology models for broadcast and digital media.

    Let us be your guide to IBC2019, helping you navigate the exhibition, conference and content features. And don't miss our IBC hacks: essential tips and tricks for getting the most out of IBC, the RAI and your time in Amsterdam.

    Speakers:
    George Bevir, editor, IBC365 and IBC Daily
    Mathieu Yerle, director of sales and product strategy, Connect
    Ruben Spruijt, senior technologist, Nutanix Xi Frame
    Ciaran Doran, EVP international sales & marketing, Pixel Power
    Mary Ann Halford, senior independent consultant
  • The audience, 5G, AR and mobile trends shaping the next generation of gaming
    The audience, 5G, AR and mobile trends shaping the next generation of gaming
    Treasure Data Recorded: Sep 4 2019 61 mins
    The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.

    In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.

    Registration is free.

    What this webinar will cover:
    *A historical look at gaming revenue and the impact of mobile networks
    *Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
    *Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
    *Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry

    Speakers:
    *Marc Cook, Solution Account Director, Treasure Data
    *Nick Thomas, VP Commercial Partnerships, Hatch
    *Bryan Fries, VP 5G Strategy, Sprint
    *Dean Takahashi, Lead Writer, GamesBeat
  • Automated media workflows in the cloud
    Automated media workflows in the cloud
    IBC365 | IBM Aspera | BASE Media Cloud Recorded: Sep 3 2019 62 mins
    Across the media and entertainment industry, more organisations are moving to modern, cloud-based applications to meet growing demands for scale and flexibility.

    As a complement to the scale and efficiency of high-volume cloud-based IT operations, process automation can greatly streamline media workflows.

    In this webinar, learn about the new automation functionality available in IBM Aspera on Cloud and how it can transform routine processes.

    BASE Media Cloud will join IBM Aspera to describe purpose-built cloud workflows for digital media companies, including automated quality control and content distribution.

    Speakers:
    James Wilson, director of engineering, SaaS, IBM Aspera
    Ben Foakes, managing director, BASE Media Cloud
  • Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Joe Gelb and Lawrence Orin Recorded: Aug 28 2019 60 mins
    Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.

    With the growth of Software as a Service (SaaS), writing API documentation is fast becoming a major part of the success of technical content managers, ensuring that your users find, and are able to use, content in the way they need it, at the time they need it, on the device they need it, and in the language of their choosing.

    Great companies make sure their overall content strategy is holistic, and that all this content, including APIs, is united under one roof.

    Join Scott Abel, The Content Wrangler, and his special guests, Joe Gelb, President and Head of Business Development at Zoomin Software, and Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin for this free, one-hour webinar. Joe and Lawrence will guide you through case studies of companies that successfully unified their technical and API documentation publishing, so you can do it too.

    Key takeaways:

    • Understand how API docs will impact on your success
    • Come to grips with commonly-used API doc formats
    • Learn how others successfully streamlined tech docs and API docs with amazing results
  • Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Andreas Blumauer & Bruno Wildhaber Recorded: Aug 28 2019 60 mins
    Data growth and chaotic data management is causing ever-increasing costs and user discontent. More and more “digital landfills” are created — completely obsolete data that continues to be stored and managed unnecessarily. International studies show that around 70-80% of all stored data is of no use to the organization, increasing the overall cost for managing data.

    How can the valuable data be separated from the Redundant, Outdated, Trivial (ROT) data which is duplicated, obsolete, or has no meaning for the organization?

    The traditional approach is to manually identify and clean files, folders, data structures and the like. But this manual approach is limited, merely because of the amounts of data stored in an average organization. Consequently, an automated solution is required. An important starting point is the automatic classification of all data in order to be able to eliminate ROT data objects continuously.

    Join Paul Perrotta, the Technical Communication Wrangler with his special guests, Andreas Blumauer, CEO and founder of Semantic Web Company and Bruno Wildhaber, Managing Partner at Swiss Information Governance Competence Centre. Andreas and Bruno will look into success criteria of data cleanup but also discuss the governance model.

    Topics to be covered include:

    • How is the cleanup process set up?
    • What is the role of semantic technologies and how can they support the cleanup process?
    • How to identify “valuable” vs. ROT-data? What is “valuable” data? Which quality criteria must valuable data meet and who defines them?
    • How can complex rules for automatic cleanup not only be implemented but also made maintainable?
  • Behind the Scenes: 5 Crucial Steps to Webinar Program Success
    Behind the Scenes: 5 Crucial Steps to Webinar Program Success
    Kristen Rice, Program Manager, Webinar Services; Michael Lacy, Webinar Event Manager, Global Team Lead Recorded: Aug 28 2019 41 mins
    From enterprise to small business, running a successful content marketing operation to support your business is laborious. Whether you’re an individual or a large team, by following these steps you can create a program that drives powerful engagement with brand content.

    Challenges you face could span time and resource constraints, content quality, or just the logistics of the operation. Walk away with best practices that can help you get your lead-generating content operation humming.

    With over 15,000 webinars and videos delivered on BrightTALK each year, we know what it takes to put on a good show, and can help you do the same.
  • Facing The Facts: The State of Personalization Today
    Facing The Facts: The State of Personalization Today
    Eric Fullerton, Sr. Product Marketing Manager, Acquia, Ted Ottey, Product Manager, Acquia Recorded: Aug 28 2019 49 mins
    We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

    The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

    That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.
  • Building a world-class sales organization
    Building a world-class sales organization
    Dell for Entrepreneurs Recorded: Aug 27 2019 60 mins
    The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.

    Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.

    Register for free now!

    Attend this webinar and learn:
    * How to effectively hire and train a top sales force
    * What the smartest sales quotas look like, and how to set them
    * How to create and implement business management systems
    * What motivates sales teams, and how to take advantage
    * What an effective sales culture looks like and how to build one

    Speakers:
    * Burt Powers, Senior Director of Dell Small Business Sales
    * Stewart Rogers, Analyst At Large, VentureBeat
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Recorded: Aug 20 2019 57 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • How to master sleep - Get your best night's sleep ever
    How to master sleep - Get your best night's sleep ever
    Nick Elvery - Human Optimisation Expert Recorded: Aug 16 2019 30 mins
    Sleep is an essential component of living an optimised life but good quality sleep alludes so many people these days. In this webinar, Nick will work your through the best practices to get the best night' sleep ever.
  • 2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
    2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
    Ken Evans, Senior Director, Marketing Operations at Fuze Recorded: Aug 14 2019 58 mins
    The marketing plan and how you execute it sets your marketing organization up for success or failure this coming year.

    Yet despite this, too many enterprise marketing organizations embark on ‘planning season chaos’ - they have no idea what worked (and why), what didn’t and where they need to invest next for maximum revenue impact this coming year.

    With FY20 planning season knocking on your door, now is your chance to break this vicious cycle by first examining the metrics that matter to your organization and secondly how to leverage the valuable insights to make smart decisions.

    In this webinar, Ken Evans, Senior Director, Marketing Operations at Fuze will show you how to drive maximum revenue impact by answering:
    • What metrics should I use during planning season and why?
    • Who within marketing (and beyond) cares about these metrics?
    • What technologies does Ken use to collect these metrics?

    The success of your year depends on a smart marketing plan - take the time to learn the metrics that matter to set your team up for success.
  • Data & Insights to Speed Customer Acquisition
    Data & Insights to Speed Customer Acquisition
    Natalie Robb, Principal Market Analyst, WaveLength Analytics Recorded: Aug 14 2019 45 mins
    Today’s B2B marketing teams are focused on lead gen to feed hungry sales teams. However, the buying process, especially for large deals, includes various buying committee members and longer sales cycles – which adds up to more complexity. Even with Account-based Marketing (ABM), B2B marketers still struggle to deliver qualified leads. To improve conversions amidst challenge, marketers need to more effectively use data for better go-to-market strategies, market positioning, messaging, and marketing campaigns.

In this live webinar, the founder of WaveLength Analytics, DC Marketing Tech Talks, and the MarTech Magnified conference, Natalie Robb, shares practical advice on using data to improve go-to-market plans, marketing campaigns, and gain share.

I

    In this webinar, you’ll learn: 
    -Why you need to define your total addressable market and target market
    -How quick and easy customer base profiling helps identify and prioritize new target accounts
    -When and how to do custom, primary research-based market segmentation
    -How to tie custom market segmentation to marketing campaigns and operations

    About the Speaker, Natalie Robb
    As an analytical marketing pioneer at WaveLength Analytics, Natalie Robb is a market analyst with decades of experience crushing data to build go-to-market strategies and high-value marketing content. Natalie uniquely combines technology, data, and marketing with a keen business perspective that has long helped technology and telecom clients gain competitive advantage. Dedicated to helping grow markets and firms, the WaveLength client list includes innovative startups and large tech firms like Microsoft and Nokia. In addition, Natalie organizes the DC Marketing Tech Talks Community and its acclaimed annual conference, MarTech Magnified. Natalie has a BA from University of Michigan and an MBA from the University of Texas at Austin. Learn more at www.wavelength-analytics.com or connect with her on LinkedIn at https://www.linkedin.com/in/nrobb/.
  • Content Marketing Beyond Your Content: Getting value from the unengaged
    Content Marketing Beyond Your Content: Getting value from the unengaged
    David Pitta, CMO, BrightTALK Tom Campbell, Global Marketing Operations Manager, Yellowfin Recorded: Aug 14 2019 60 mins
    As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be causing you to overlook up to 60% of hand-raising leads and valuable opportunities to personalize the content journey.

    Join Tom Campbell, Global Marketing Operations at Yellowfin and David Pitta, CMO at BrightTALK for a live video talk exploring three often overlooked ways at collecting and connecting go-to-market data signals to drive business growth.
  • Two Steps Forward, 5 Steps Back
    Two Steps Forward, 5 Steps Back
    Robert Rose, Chief Strategy Officer, The Content Advisory and John Graham, Vice President of Revenue, Clearslide Recorded: Aug 8 2019 43 mins
    This webinar is a must for both sales and marketing professionals. You will discover how content-marketing and sales-enablement teams are:

    • Relying on engagement engines propelled by content to boost performance
    • Creating strategies together and designing ways to measure content's effectiveness for their sales teams and business
    • Using content collaboration, customer centricity, and common measurement to drive better alignment between sales and marketing
  • Exceeding the Requirements of the Trust Economy
    Exceeding the Requirements of the Trust Economy
    Liz Miller - CMO Council, John Summers - Akamai, Charlie Cole- Samsonite and Tumi Recorded: Aug 8 2019 65 mins
    Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
  • Engaging users and boosting advertising with AI
    Engaging users and boosting advertising with AI
    IBC365 | Media Distillery | Liberty Global | Grey Media Recorded: Aug 8 2019 63 mins
    The battle is on to win audiences and grow revenues - not only by having great content, but by delivering consistent improvements to user experiences and advertising models.

    Artificial intelligence and machine learning tools are creating new ways for content and platform owners to engage with consumers and compete in the new digital market.

    This webinar explores how cutting-edge AI and ML technology can:

    - Transform the way viewers discover and interact with content by extracting images, metadata and context
    - Analyse video to offer contextual advertising and increase revenues
    - Increase the value of existing video assets via content-based search and recommendations
    - Enable established operators to stay relevant for younger, digital-native viewers

    Speakers:
    Martin Prins, product owner, Media Distillery
    Susanne Rakels, senior manager discovery & personalisation, Liberty Global
    Ruhel Ali, founder/director, Grey Media
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Rahel Anne Bailie & Thomas Burg Recorded: Aug 7 2019 61 mins
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • Critical Channels of Choice
    Critical Channels of Choice
    Liz Miller - CMO Council, Jeff Winter - Pitney Bowes, Jerry Judge - The Fearless Group, Tiffany Grinstead - Nationwide Recorded: Aug 1 2019 69 mins
    Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?
  • Accelerating Customer Performance via Strategic Customer Assessments
    Accelerating Customer Performance via Strategic Customer Assessments
    Thomas B. Cross Recorded: Jul 31 2019 31 mins
    In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
    1 - Customer – now and forever will always be about the customer.
    2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
    3 – Channels Media – what mainstream and other media channels are customers using now and will use?
    4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
    5 – Connections - the means for networking with other businesses, industry, government and others.
    6 - Communications - the unique organization processes that occur between companies and customers.
    7 - Collaboration - organizational thought leadership for content development and delivery processes.
    8 - Call to Actions – driving behavior without which nothing happens.
    9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
    10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
  • Reclaiming Event ROI: Take control of event lead data
    Reclaiming Event ROI: Take control of event lead data
    Chris Wickson, GM of Events, Integrate; Anjie Roberson, Senior Product Marketers, Integrate Sep 18 2019 3:00 pm UTC 28 mins
    Join Integrate for an exclusive webinar to learn how forward-thinking B2B marketers are harnessing the power of face-to-face events, and turning them into a key revenue channel.

    Physical events account for approximately 18% of total marketing budget spend, making them the biggest single area of investment for B2B marketers. Yet we’re often still unable to quantify success. Why?

    Despite advances in marketing technology, when it comes to exhibiting, we’re still left using old-school lead capture methods like paper forms, badge scanners and business cards. The result? Poor quality leads, slow follow-up and missed sales opportunities.

    Join this webinar to learn about:
    •why the exhibition industry is holding back B2B marketers from maximizing ROI
    •how modern marketers can evolve their approach to exhibiting by taking a unified view of event lead management
    •a closer look at real world examples of event lead management success
  • Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Jarod Sickler, Information Developer Sep 18 2019 5:00 pm UTC 60 mins
    Your content architecture is the foundation for better content management within your organization. That’s why it’s vital to have a strategy for taxonomy and metadata in DITA.

    Developing a robust taxonomy and metadata strategy will help you create content that is easy to find, easy to manage, and easy to reuse.

    Join Scott Abel, The Content Wrangler, and his special guest, Jarod Sickler, Information Developer for Jorsek LLC, the makers of easyDITA, for this free one-hour webinar.
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Sep 24 2019 9:00 am UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Why financial services companies need to invest in voice and chat
    Why financial services companies need to invest in voice and chat
    Yodlee Sep 24 2019 5:00 pm UTC 60 mins
    Amazon Alexa, Apple’s Siri, and Google Assistant are changing the way consumers live and how brands engage with people. Witnessing the rise in popularity of voice-enabled digital assistants, many financial service providers are planning on incorporating or have already added this new technology into their systems. But while investment in voice assistants continues to grow, questions remain on how much these technologies can drive digital engagement, streamline customer communications, and build revenue.

    Don’t miss this chance to join our discussion on voice and chat technologies and find out how they can be effectively utilized to create a more engaging and meaningful customer experience.

    Join our webinar to learn:

    • How conversational technologies are changing the financial services landscape

    • What to look for in a voice-enabled solution

    • Why context is key for the future of voice-enabled digital assistants

    • Ways voice and chat can power financial wellness

    • Tips for capitalizing on conversational interfaces and improve customer loyalty

    • How Envestnet | Yodlee data accuracy helps power AI-enabled voice and chat solutions

    Speakers:

    *Juan Romera, Head of Business Developer, Abe.AI
    *Tony Chen, VP Product, LivePerson
    *Geoff Hauge, Partner, Edgile
  • Creating Simplified Graphics with Snagit!
    Creating Simplified Graphics with Snagit!
    Daniel Foster, Strategy Lead, TechSmith Sep 24 2019 5:00 pm UTC 60 mins
    Simplified User Interface (SUI) graphics are a modern approach for technical writers to explain user interfaces or concepts visually, while avoiding some of the pitfalls of typical screenshots. This visual treatment for graphics is user-friendly, facilitates localization and updating, and is easy to create.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead, TechSmith Corporation for this free, one-hour webinar.
     
    Daniel will cover the advantages of SUI, how these graphics are being used to save companies time and money, and how you can easily create these innovative graphics with Snagit. He’ll also share original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, task completion, and productivity. Finally, Daniel will wrap up the presentation with a sneak peak at what’s to come in Snagit 2020!
  • How desktop-as-a-service makes complex IT architecture simple
    How desktop-as-a-service makes complex IT architecture simple
    Nutanix Xi Frame Sep 25 2019 5:00 pm UTC 60 mins
    As private and public clouds get less expensive, they’re expected to completely replace on-premises computing to make IT cheaper, easier to run, and more secure. But right now, most enterprises still have their feet in both worlds, using hybrid systems that are intended to make the lives of the CIO and the IT department easier. Unfortunately, the complexity often just adds additional cost and reduces business value.

    So how do you harness the power of a hybrid system, with any cloud provider? Desktop-as-a-service is a virtualized interface that makes the complexity of your software completely invisible to your users, and allow IT to spin up a desktop instance with one click. It’s a world where IT no less complex but a lot easier to use -- and your users far more productive.

    Learn more about how to address the complexity of your tech infrastructure and desktop-as-a-service when you join this VB Live event!

    Register for free now!

    In this webinar, you will discover:

    *The concept of desktop-as-a-service including how it works, what it is, and where to get it
    *How things have become complex, and how to measure complexity for your enterprise.
    *How to understand the business value of dealing with complexity
    Steps toward mapping out a course of action

    Speaker:
    Jon Eugenio, Principal Solutions Architect, Nutanix Xi Frame team
  • Why AI success takes real internal disruption first
    Why AI success takes real internal disruption first
    Hypergiant Sep 26 2019 5:00 pm UTC 60 mins
    Most enterprises consist of a series of functional silos, and that may have worked until now. Artificial intelligence has changed the playing field dramatically, becoming a driving force for companies to approach customers and markets in new ways, address internal and external pain points, and gain competitive advantage.

    But to harness AI as a transformative technology for your company, you need to depart from a siloed model to a horizontal approach. By automating diverse but connected processes, AI and machine learning opens up new opportunities for cross-functional optimization, knitting together and optimizing silos, and creating new efficiencies that were not possible before.

    To learn how to squeeze out the promise of AI with a truly horizontal approach, build a strategic vision around elevating every part of your enterprise, and truly transform your business, don't miss this VB Live event.

    You'll learn:

    ●How to identify areas of opportunity and look at how each of these areas connect
    ●How to put necessary support in place to make AI meaningful
    ●How to ask the right questions about your data
    ●How to collect the required datasets to truly transform your businesses
    ●How to anticipate the user experience
    ●How to create a rally point around what it means to employ this type of technology
    ●What decisions are required to implement at scale

    Speakers:
    John Fremont, Founder & Chief AI Officer, Hypergiant
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Oct 1 2019 9:00 am UTC 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Oct 8 2019 9:00 pm UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trust Pilot Oct 22 2019 5:00 pm UTC 60 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:
    *How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    *Steps to guide your business decisions around what your customers say they want, not what you think they want

    *The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    *The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews

    Speakers:
    *Ramin Vatanparast, Chief Product Officer, TrustPilot

    More speakers coming soon!
  • How AI is transforming enterprise analytics
    How AI is transforming enterprise analytics
    VentureBeat Nov 7 2019 6:00 pm UTC 60 mins
    Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.

    To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    *The importance of clean, rich data and how AI is helping this
    *Why AI dashboards will replace KPI dashboards
    *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
    *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
    *The importance of clearly-defined questions in creating AI analytics dashboards

    Speakers coming soon!
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Dec 3 2019 6:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Dec 10 2019 6:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat

    More speakers coming soon!