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Content Marketing

  • Why, When and How do I Start a Digital Transformation?
    Why, When and How do I Start a Digital Transformation?
    Brittany Bowe - Deloitte Recorded: Jul 16 2019 42 mins
    Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity.

    In this webinar with Deloitte Digital, Brittany will walk us through how Deloitte takes their clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
  • Need For Speed: How to Deliver Faster, Safer Websites
    Need For Speed: How to Deliver Faster, Safer Websites
    John Mandile - Security Product Manager, Acquia Recorded: Jul 16 2019 22 mins
    Can you afford to serve your users 404s or slow page load times? As consumers’ expectations continue to rise, poor site performance can have unintended consequences and directly impact business outcomes, user experience, and customer retention.

    Join John Mandile, Acquia's security product manager, to learn how to deliver faster, more reliable digital experiences and sites that are protected from threats and disruption.
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Recorded: Jul 16 2019 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • BrightTALK Local Highlights reel
    BrightTALK Local Highlights reel
    BrightTALK Recorded: Jul 12 2019 2 mins
    BrightTALK local is an intimate in-person networking experience that is hyper local to your city.
  • NS1 found webinar success and rebuilt their post-GDPR database with BrightTALK
    NS1 found webinar success and rebuilt their post-GDPR database with BrightTALK
    Jess Bahr, Senior Director of Growth, NS1 Recorded: Jul 12 2019 3 mins
    NS1 turned to BrightTALK to acquire new leads, and nurture those leads already in their database with engaging thought leadership webinar and video content.

    BrightTALK allowed NS1 to be more efficient and increase their webinar cadence, and the leads coming in were of higher quality. In fact, when NS1 instituted an Account based marketing approach, they found more overlap between the BrightTALK audience and the target account list than any other source.

    GDPR hurt NS1's EMEA database. BrightTALK has been a valuable tool in rebuilding this after GDPR went into effect..
  • Nlyte saw a 50% increase in net new names using BrightTALK for content marketing
    Nlyte saw a 50% increase in net new names using BrightTALK for content marketing
    Karen Hutton, Senior Director of Marketing. Nlyte Software Recorded: Jul 12 2019 2 mins
    Modern buyers devour a great deal of content while self-educating, long before ever contacting a vendor. Knowing this, Nlyte Has developed their online marketing strategy centering around thought leadership webinar content.

    Prior to using BrightTALK Nlyte had a great deal of content and thought leaders, but didn't have the proper outlet. After launching their BrightTALK Channel within the IT space, they enjoyed a 50% increase in net new names.
  • Arm Treasure Data extends their own database with audiences on BrightTALK
    Arm Treasure Data extends their own database with audiences on BrightTALK
    Erik Archer Smith, Marketing Director, Data, Arm Treasure Data Recorded: Jul 12 2019 3 mins
    After trying many webinar platforms, Arm Treasure Data went with BrightTALK due to the turnkey nature, easy to use platform, and built-in audiences.

    They have seen growth through their promotions, native traffic on BrightTALK.com, and through their involvement in online Summits
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Jul 11 2019 61 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • Webinar: DMA Awards Unplugged
    Webinar: DMA Awards Unplugged
    Ellie Turner, Head of Awards, DMA and Matt Conner, MD, MRM//McCann Recorded: Jul 10 2019 39 mins
    Ever wondered what it takes to win a DMA award? Join us as we deep dive into the DMA awards process and explore the key criteria of how an entry is judged - strategy, creativity, and results
  • Scaling B2B Demand with Authentic Connections
    Scaling B2B Demand with Authentic Connections
    David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK Recorded: Jul 9 2019 59 mins
    Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.

    In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.

    In this webinar, you’ll learn:

    -How to identify authentic intent
    -How to build your business by building trust
    -How to scale through strategic use of tools and human capital
  • Making Meaning Out of 5G
    Making Meaning Out of 5G
    Fabian Birgfeld, CEO & Co-Founder at W12 Studios, a TCS Interactive Digital Design Studio Recorded: Jul 9 2019 31 mins
    This session explores the value 5G can deliver above and beyond network speed to brands as well as customers with tangible examples.

    5G can enable new content formats that can revolutionize the way people look, learn and engage with surroundings. It can power new platforms that merge the digital and physical to help brands deliver delightful, engaging and a truly customer-first experience. Content creators, broadcasters and service providers can derive immense value from 5G when designing such experiences.
  • Blue & Bland: B2B/Enterprise Design (and How to Make It Better)
    Blue & Bland: B2B/Enterprise Design (and How to Make It Better)
    Sunil Karkera, Global Head - TCS Interactive Recorded: Jul 9 2019 33 mins
    Why and how should a B2B enterprise invest resources to become design-centric?

    When you think of companies known for great design – product design, graphic design, or UI/UX design – you tend to think of a handful of consumer-focused giants, like Apple, Google, and Coca-Cola.

    Where are the B2B enterprises in this rarified universe? Why are there no great enterprise companies that set the bar for design today? There are visionary B2B companies that are great at marketing and have the budget to be great at design – but they aren’t memorable.

    Why?

    Explore this question and its logical consequences: Why should a B2B enterprise invest resources to become design-centric? And how do you make design an integral part of your corporate culture and raise the bar?
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Recorded: Jul 9 2019 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • Enhancing  Your Reality: Immersive Travel Experiences
    Enhancing Your Reality: Immersive Travel Experiences
    Fabian Birgfeld CEO & Co-Founder, W12 Studios - TCS Interactive Digital Design Studio Recorded: Jul 9 2019 29 mins
    Augmented, virtual and mixed realities offer exciting opportunities to create immersive travel experiences.

    What can we learn from the first movers already capitalizing on these technologies in the travel industry? And as immersive onboard experiences become more mainstream, what will be the impact on the inflight environment and services? How do you tackle the cabin design, regulations and crew challenges of seamlessly blending the virtual and real world inflight?
  • Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Val-Pierre Genton, VP Product Marketing, BrightTALK Recorded: Jul 2 2019 55 mins
    When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.

    In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
    Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
    Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
    Putting it all together. Turn intent into engagement in a few steps.
  • Turning your Documentation into Answers Using Taxonomy
    Turning your Documentation into Answers Using Taxonomy
    Lawrence Orin Recorded: Jun 27 2019 60 mins
    In today's world, like it or not, your documentation is part of your company's overall digital experience. The goal of your content must be to provide relevant answers to technical questions about your product as quickly as possible. In most tech-related businesses, technical content resources make up the large majority of content assets across your web presence, providing potential for the greatest impact on the overall digital experience and customer satisfaction. In this session we will demonstrate how taxonomy helps you to facilitate that excellence in personalized content delivery.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin Software for this free, one-hour webinar.
  • Webinar: DMA Awards - Best of the West
    Webinar: DMA Awards - Best of the West
    Armadillo, Campfire Marketing and Really B2B Recorded: Jun 27 2019 68 mins
    Want to find out who won at the DMA Awards 2018 from the West? Join us to hear from the teams behind a number of DMA shortlisted campaigns from the West – examining strategy, creativity and results with a fine-tooth comb.
  • Writing Microcontent: Precision Content Structured Authoring Workshop Preview
    Writing Microcontent: Precision Content Structured Authoring Workshop Preview
    Rob Hanna Recorded: Jun 25 2019 57 mins
    In an omnichannel world, people want information they can easily use. To do that, you need content that is designed and structured for user-intent and optimized for today’s technologies. It needs to be microcontent. However, when it comes to creating content, most organizations are stuck with outdated processes and old-school tools. Your organization needs to have the right information flowing to the right people so your business can thrive.

    Structuring your content is a critical first step. Structured Authoring Training is a standardized, methodological approach to content creation based on decades of research into how the human brain reads and understands information and modern content creation best-practices.

    Join Scott Abel and his special guest, Rob Hanna and attend this webinar to learn about the three-day Precision Content® Structured Authoring training course in San Jose CA, August 14-16, 2019.

    By the end of this webinar you will have learned:

    1) What structured authoring is and why it’s important when considering omnichannel digital transformation
    2) Why we need to write differently and focus on user-intent
    3) How the five information types will help you align your writing for microcontent delivery
  • Event Execution - Get Your ROI and More
    Event Execution - Get Your ROI and More
    Expert Marketing Advisors Recorded: Jun 20 2019 24 mins
    End-to-End Event Execution: Elevate Physical Events to Digital Success

    Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!

    In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.

    In this webinar you will learn:
    - Pre-Event, During Event and Post-Event Best Practices
    - How to leverage the event to supplement your Digital Footprint, SEO, SEM
    - Capturing Onsite Event Value to make an impact online for months after the event has ended

    At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.


    About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.
  • New goals for innovating live sports production
    New goals for innovating live sports production
    IBC365 | Tedial | Kiswe Recorded: Jun 20 2019 59 mins
    Emerging technology and innovative workflows are transforming live sports production. Join IBC365 on demand to explore how it's impacting the way sport is shown on every screen, unlocking the potential to cover more games more efficiently, and reaching a new generation of audiences who are being left behind by traditional sports coverage.

    From AI-enabled operations to remote production, virtualisation and data analytics, sport is at the sharp end of the most cutting-edge production processes in the industry.

    Leading sports broadcasters and technology providers share the very latest tools and techniques that are essential for everyone working in live production.

    Learn how automated live sports solutions and sophisticated speech-to text tools can help sports broadcasters produce more content, enriched storytelling and new viewing experiences to increase their fan engagement while managing costs and new revenue opportunities.

    Speakers:
    Jérôme Wauthoz, vice president products, Tedial
    Francis Zane, chief technology officer, Kiswe Mobile
    Mike Ruddell, sports production innovation consultant
  • The 5 biggest mistakes companies make when implementing AI
    The 5 biggest mistakes companies make when implementing AI
    Bold360 by LogMeIn Recorded: Jun 19 2019 61 mins
    Bad AI isn't a tech problem, it's a human problem.

    When you add AI-powered customer service technology to your customer experience (CX) mix, you expect real results, and for good reason: A recent study found that companies that embrace AI to improve customer experience have higher customer satisfaction scores and generate more revenue than their underperforming competition.

    But what happens when your expectations aren't met? Is the technology to blame? Your significant investment in AI technology doesn’t guarantee a positive return. To be successful, your organization has to be ready, and everyone from the C-suite to the contact center has to be on board.

    Join this VB Live webinar to learn about the five biggest mistakes companies make when they bring cutting-edge customer service technology to their workflows, and how to leap over these pitfalls and into real results.

    Register now for free!

    You'll learn about:

    * What AI actually is (hint: it’s not automation)
    * The importance of buy-in from executives and agents
    * How to approach AI implementation and measure success
    * The impact of AI across the customer journey

    Speakers:

    * Akhil Talwar, Senior Product Lead, Bold360 by LogMeIn
    * Michael Butler, Head of Customer Success, Ople

    More speakers coming soon!
  • How to start using the Luminati Proxy Manager
    How to start using the Luminati Proxy Manager
    Roi Paz, Product Manager Recorded: Jun 19 2019 10 mins
    Learn how to start with Luminati’s Proxy Manager.

    Agenda:
    - What is the Luminati Proxy Manager
    - Proxy ports and preset’s
    - IP rotation
    - Long single session
    - Geo, ISP, ASN and carrier targeting
    - Success metrics
    - HAR viewer and session logs
  • The 4 Pillars of B2B Video Marketing
    The 4 Pillars of B2B Video Marketing
    Simon Gerzina, Managing Director & VP BrightTALK Studios Recorded: Jun 13 2019 55 mins
    Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral and eBooks. Video-based storytelling requires expertise that is rarely available in-house.

    Join this talk to understand how to elevate your storytelling and brand with impactful video.
  • Webinar: DMA Awards - The Great Scots
    Webinar: DMA Awards - The Great Scots
    CHAS, Different Kettle and Story UK Recorded: Jun 13 2019 53 mins
    Want to find out who won at the DMA Awards 2018 from Scotland? Join us to hear from the teams behind a number of DMA shortlisted campaigns from Scotland – examining strategy, creativity, and results with a fine-tooth comb.
  • Webinar: DMA Awards - Glorious Northerners
    Webinar: DMA Awards - Glorious Northerners
    Armstrong Partnership, National Museums Liverpool and Mustard Media Recorded: Jun 6 2019 64 mins
    Want to find out who won at the DMA Awards 2018 from the North? Join us to hear from National Museums Liverpool and Mustard Media, the agencies behind some of the DMA shortlisted campaigns from the North – examining strategy, creativity and results with a fine-tooth comb.
  • Leading Research Across the AI Spectrum
    Leading Research Across the AI Spectrum
    Qualcomm Jul 16 2019 5:00 pm UTC 60 mins
    Artificial Intelligence (AI) is revolutionizing industries, products, and core capabilities by delivering dramatically enhanced experiences. However, the deep neural networks of today are growing quickly in size and use too much memory, compute, and energy. Plus, to make AI truly ubiquitous, it needs to run on the end device within a tight power and thermal budget.

    Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:

    * Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
    * AI model optimization research for power efficiency, including compression, quantization, and compilation
    * Advances in AI research to make AI ubiquitous

    Speakers:

    * Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.
    * Jack Gold, Principal Analyst, J.Gold Associates, LLC.
  • Manage Your Time; Skyrocket Your Success
    Manage Your Time; Skyrocket Your Success
    Alexis Haselberger, Time Management Coach Jul 17 2019 5:00 pm UTC 60 mins
    In this webinar we discuss the 3 primary roadblocks to productivity and simple methods to overcome them. Learn easy-to-implement techniques that will allow you to spend more time on the things that matter, decipher the difference between immediacy and priority, and make more progress on your goals and projects than you previously thought possible.

    Join Scott Abel, The Content Wrangler, and his special guest, time management expert Alexis Haselberger to learn the most common roadblocks around productivity, and how to overcome them with these three takeaways:

    1) How to create an effective task management system

    2) How to make time for your most important projects and

    3) Easy-to-implement techniques for minimizing distractions and increasing focus.
  • How to ‘Be Specific’ with your Video Content
    How to ‘Be Specific’ with your Video Content
    Simon Gerzina (VP & Managing Director, BrightTALK) & Jon Mycroft (Director, Creative Accounts, BrightTALK) Jul 18 2019 1:00 pm UTC 60 mins
    For many marketers, the prospect of putting together an impactful video project or campaign can appear daunting. With so many variables to consider, how do you approach video marketing in a structured and creative way that will generate positive results?

    The first in our series of ‘The Four Pillars of Video Marketing’ focuses on the need to be specific when strategizing, creating and distributing video content. Join Simon Gerzina, VP and Regional MD of BrightTALK and Jon Mycroft, Director, Creative Accounts at BrightTALK to learn how to focus on the details that matter when creating video.
  • Productivity Masterclass
    Productivity Masterclass
    Nick Elvery - Peak Performance Coach for CEOs Jul 18 2019 6:00 pm UTC 45 mins
    Learn the top productivity hacks to get more done in one day than ever before.
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Jul 23 2019 5:00 pm UTC 60 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Thomas Burg & Rahel Anne Bailie Jul 24 2019 3:00 pm UTC 60 mins
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • [#ContentOps] Content Operations: Myths vs. Facts
    [#ContentOps] Content Operations: Myths vs. Facts
    Moderator: Rahel Bailie. Panelists: France Baril, Angus Edwardson, Jörg Schmidt, and Deane Barker Jul 24 2019 5:00 pm UTC 60 mins
    Content operations is an emerging practice, aimed at scaling content production, for more efficiency while maintaining content quality.

    We know what we want, and why we want it, but the most misunderstood question is how do we go about it? Are the tools, skills, and processes we have today good enough? Is it a matter of adding more sprints to our agile board, or putting more business rules into the CMS? Or do we need to get our inspiration by thinking outside the box?

    Join veterans in the content field, who have developed models for large-scale content operations inside multinationals and government agencies, as they separate fact from fiction and provide some perspective on this new area of ContentOps.
  • Digital Transformation in Wealth Management
    Digital Transformation in Wealth Management
    David Warren, Head of Presales, Acquia. Andy Farmer, Solution Consulting Partner, ORM Jul 25 2019 1:00 pm UTC 29 mins
    Wealth management is undergoing a significant shift. Increasing demand for new products and services, challenging market conditions and increased regulations are just some of the issues wealth managers are currently tackling.

    Digitising wealth management
    To add to the dynamic, today’s wealth management clients expect the information and services they want, when they want them, and on the channels of their choosing.

    Join industry experts from Acquia and ORM for an insightful webinar discussion.
  • Building tomorrow's OTT platforms
    Building tomorrow's OTT platforms
    IBC365 | Akamai | France Télévisions | Spicy Mango Jul 25 2019 3:00 pm UTC 75 mins
    Broadcasters and platform owners are investing millions in building and upgrading OTT platforms to ensure they can compete successfully with a growing array of digital competitors and deliver compelling user experiences.

    Many of these broadcasters are beginning to move from their initial OTT offerings to more mature services that can scale for the future, and answer the requirements of demanding viewers and regulators.

    This webinar uncovers the critical success factors for building a successful OTT service, including:
    - Delivering content at scale as more viewing and live events move to OTT
    - Ensuring a class-leading user experience and quality
    - Using analytics to maximise revenue and engagement
    - Ensuring cost efficiency in the OTT workflow
    - Securing platforms and content against piracy and malicious attacks

    Speakers:
    Natalie Billingham, vice president, Media and Carrier EMEA, Akamai
    Raphaël Goldwaser, lead video architect, France Télévisions
    Chris Wood, chief technology officer, Spicy Mango
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Jul 30 2019 9:00 am UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Accelerating Customer Performance via Strategic Customer Assessments
    Accelerating Customer Performance via Strategic Customer Assessments
    Thomas B. Cross Jul 31 2019 8:00 pm UTC 31 mins
    In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
    1 - Customer – now and forever will always be about the customer.
    2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
    3 – Channels Media – what mainstream and other media channels are customers using now and will use?
    4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
    5 – Connections - the means for networking with other businesses, industry, government and others.
    6 - Communications - the unique organization processes that occur between companies and customers.
    7 - Collaboration - organizational thought leadership for content development and delivery processes.
    8 - Call to Actions – driving behavior without which nothing happens.
    9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
    10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Aug 1 2019 9:00 am UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • Critical Channels of Choice
    Critical Channels of Choice
    Liz Miller - CMO Council, Jeff Winter - Pitney Bowes Software, Jerry Judge - The Fearless Group Aug 1 2019 3:30 pm UTC 75 mins
    Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Aug 6 2019 9:00 am UTC 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Aug 8 2019 9:00 am UTC 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • Engaging users and boosting advertising with AI
    Engaging users and boosting advertising with AI
    IBC365 | Media Distillery Aug 8 2019 3:00 pm UTC 75 mins
    The battle is on to win audiences and grow revenues - not only by having great content, but by delivering consistent improvements to user experiences and advertising models.

    Artificial intelligence and machine learning tools are creating new ways for content and platform owners to engage with consumers and compete in the new digital market.

    This webinar explores how cutting-edge AI and ML technology can:

    - Transform the way viewers discover and interact with content by extracting images, metadata and context
    - Analyse video to offer contextual advertising and increase revenues
    - Increase the value of existing video assets via content-based search and recommendations
    - Enable established operators to stay relevant for younger, digital-native viewers
  • Exceeding the Requirements of the Trust Economy
    Exceeding the Requirements of the Trust Economy
    Liz Miller - CMO Council Aug 8 2019 5:00 pm UTC 75 mins
    Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Aug 13 2019 9:00 am UTC 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Aug 13 2019 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat
    *Jake Reni, Head of Adobe Sales Academy, Adobe

    More speakers coming soon!
  • How AI is transforming enterprise analytics
    How AI is transforming enterprise analytics
    VentureBeat Aug 14 2019 5:00 pm UTC 60 mins
    Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.

    To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    *The importance of clean, rich data and how AI is helping this
    *Why AI dashboards will replace KPI dashboards
    *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
    *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
    *The importance of clearly-defined questions in creating AI analytics dashboards

    Speakers coming soon!
  • Uncovering the Most Useful Metrics for Planning Season
    Uncovering the Most Useful Metrics for Planning Season
    Ken Evans, Senior Director, Marketing Operations at Fuze Aug 14 2019 6:00 pm UTC 58 mins
    It seems like every year, once the chaos of your marketing planning process is over, you look back and think to yourself, “next year, I’ll be more prepared for this!” Yet when the next year rolls around, planning season sneaks up and becomes just as troublesome once again.

    With FY19 planning season knocking on your door, now is your chance to break this vicious cycle. But where should you start?
    By examining the metrics that will guide marketing as to where to invest their resources in the coming year.

    Watch this recording to learn how Ken Evans, Senior Director, Marketing Operations at Fuze wrangles the right metrics to make sure planning season is a success.

    In this webinar, we’ll answer these questions:

    • What metrics should I use during planning season and why?
    • Who within marketing (and beyond) cares about these metrics?
    • What technologies does Ken use to collect these metrics?

    You’ve still got time to get ahead of planning season. Don’t miss your opportunity!
  • The audience, 5G, AR and mobile trends shaping the next generation of gaming
    The audience, 5G, AR and mobile trends shaping the next generation of gaming
    Treasure Data Sep 4 2019 5:00 pm UTC 60 mins
    The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.

    In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.

    Registration is free.

    What this webinar will cover:
    *A historical look at gaming revenue and the impact of mobile networks
    *Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
    *Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
    *Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry

    Speakers:
    Erik Archer Smith, Marketing Director, Data at Treasure Data
    Dean Takahashi, Lead Writer, GamesBeat
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Sep 17 2019 5:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Creating Simplified Graphics with Snagit!
    Creating Simplified Graphics with Snagit!
    Daniel Foster, Strategy Lead, TechSmith Sep 24 2019 5:00 pm UTC 60 mins
    Simplified User Interface (SUI) graphics are a modern approach for technical writers to explain user interfaces or concepts visually, while avoiding some of the pitfalls of typical screenshots. This visual treatment for graphics is user-friendly, facilitates localization and updating, and is easy to create.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead, TechSmith Corporation for this free, one-hour webinar.
     
    Daniel will cover the advantages of SUI, how these graphics are being used to save companies time and money, and how you can easily create these innovative graphics with Snagit. He’ll also share original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, task completion, and productivity. Finally, Daniel will wrap up the presentation with a sneak peak at what’s to come in Snagit 2020!