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Content Marketing

  • Social media 30-minute series: Hard lessons for social advertisers Social media 30-minute series: Hard lessons for social advertisers Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 26 2016 33 mins
    Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.

    Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.

    With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.

    In this webinar you’ll learn to avoid similar mistakes, including how to:
    * Use not abuse user engagement
    * Target and personalize ads to maximize ROI
    * Understand the difference between social advertising and advertising
    * Identify which social channels are most effective for which advertising

    Register for free today!

    Panelists include:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Travis Wright,Chief Marketing Technology Officer, CCP Global
    * Nancy Smith, CEO Bevy.co
  • Making games pay: Data secrets for monetization Making games pay: Data secrets for monetization Dean Takahashi, Games Beat Editor, VentureBeat Recorded: May 26 2016 62 mins
    Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

    We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

    Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

    Learn how to:
    * Target the right players, and the key engagement strategies that work
    * Maximize profits from ads and IAP, and which players are most receptive
    * Predict and measure the lifetime value of players by acquisition channel
    * Apply killer strategies, taking lessons from the most successful games
    * Unlock the lesser-known data secrets behind monetization

    Sign up now!


    Speakers:

    * Dean Takahashi, GamesBeat editor, VentureBeat
    * Stefano Melucci, VP of Product, Thumbspire
    * Mark Robinson, CEO, DeltaDNA
    * Jon Burg, Product Marketing Lead, AppsFlyer

    Sponsored by DeltaDNA
  • Successful online marketing = community building Successful online marketing = community building Nathan Anibaba, head of business development, Tomorrow People Recorded: May 26 2016 31 mins
    Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions has been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong.

    The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril.

    This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation.
  • How to Convert Leads Into Paying Customers With Email Marketing How to Convert Leads Into Paying Customers With Email Marketing Ryan Deiss, Founder & CEO, Digital Marketer Recorded: May 25 2016 87 mins
    In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."

    You’ll learn how to:
    • Make more sales by sending fewer emails...
    • Send emails with purpose – moving prospects from one stage to the next way faster
    • Build a proven, 3-step follow-up series designed to doubles sales
  • Professional Pursuits: Why People Participate in Online Communities Professional Pursuits: Why People Participate in Online Communities Melanie Turek, VP of Connected Work Research & Nick Markwith, Senior Manager of Communities & Audience Growth at BrightTALK Recorded: May 24 2016 47 mins
    Creating a dynamic, robust community is a critical task for today’s marketers. Your community needs to cultivate a collaborative, inclusive approach that delivers real value, thought leadership, and a platform for commentary and connections. One of the best ways for marketers to build their brand and drive loyalty is to give customers a place to go for information, best-practices advice, analysis, news, and peer interaction.

    However, creating a community is not the same as nurturing one. Marketers must understand what works—and what doesn’t—when it comes to bringing people to the site, again and again. Join us for this data-driven webinar to discuss what over 1,000 BrightTALK members had to say about what they’re looking for when they’re researching and participating in online events.
  • Meet the IT Visionary: Influencing IT's digital journey Meet the IT Visionary: Influencing IT's digital journey Kayleigh Thomas, Senior Specialist at Symantec & Joshua Downs, IT Community Manager at BrightTALK Recorded: May 24 2016 32 mins
    What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage them in the multi-channel buyer's journey of today’s world.

    This session will delve into many questions impacting the IT professional's digital experience, including:
    - What engages an IT professional?
    - What content types do IT professionals prefer to consume?
    - What’s unique about persuading an IT pro?
  • How to Optimize Your Webinar Strategy to Meet Your Marketing Goals How to Optimize Your Webinar Strategy to Meet Your Marketing Goals Thue Madsen - Kissmetrics & Hana Abaza - Uberflip Recorded: May 19 2016 72 mins
    Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?

    By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.

    Join Thue Madsen, Marketing Operations Manager at Kissmetrics, and Hana Abaza, VP of Marketing at Uberflip, for a webinar on how to use webinars to meet your B2B marketing goals.

    You’ll learn how to:
    Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
    Leverage A/B testing to improve your webinar strategy
    Gather the metrics and insights you need to produce better webinars
  • Smart Email Marketing within an Omnichannel strategy Smart Email Marketing within an Omnichannel strategy Werner van Ekkendonk, CEO EURObizz Group Recorded: May 19 2016 56 mins
    According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • ASO master class: Using ASO To Super-Charge Your App Audience ASO master class: Using ASO To Super-Charge Your App Audience Peggy Anne Salz, Analyst, VentureBeat Recorded: May 18 2016 31 mins
    App Store Optimization isn't just about finding new ways and approach to get users to discover your app. It has evolved to encompass the complete app marketing funnel — including the creatives and strategies you can harness to ignite emotions and inspire users to explore your app after the install.

    Learn from the real-life examples and experiences of David Lane, Founder & Managing Director of Fat Fish Games. The independent games studio in the U.K., which was named Best Indie Game Developer at the 2015 Apps World conference, has produced several successful apps including Bubble Heroes, which was recently selected as one of Apple's 'Game of the Week' in 80 countries. Smart A/B testing allowed the company to make some tough choices — allowing Fat Fish to increase the app install rate for its flagship game Bubble Heroes by 18%, cut CPI by half, and save weeks in manpower.

    Discover how you can take your app to new heights without growing your budget or the headcount of your UA team by attending this VentureBeat webinar, where David Lane, Founder & Managing Director of Fat Fish Games, and Mika Levo, Head of User Acquisition at Pollen VC, will join Peggy Anne Salz, author of the report, to share proven and practical advice to super-charge your app store presence and your app company results.

    In this half hour ASO masterclass, you'll:

    *Learn practical approaches to optimize creatives and other key app store elements that engage your audience.
    *Discuss metrics that matter and the approaches to A/B testing that will allow you to determine with certainty what flies and what fails.
    *Discover the tips and tricks that will allow you to drive the reviews that are essential to raise your app profile and appeal.

    Speakers:

    * Peggy Anne Salz, analyst, VentureBeat
    * David Lane, Founder & Managing Director of Fat Fish Games
    * Mika Levo, Head of User Acquisition at Pollen VC
  • The Science of Engaging Webinar Presentations The Science of Engaging Webinar Presentations Susannah Shattuck, Content Marketing Manager at Prezi and Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: May 18 2016 52 mins
    Webinars are a powerful tool for engaging prospects and filling the sales funnel, and their increasing popularity amongst B2B marketing and sales teams is a testament to this. However, developing effective presentations for your online audience is easier said than done.When delivering remote presentations, speakers are often competing with email, social media, YouTube and the likes.So, how do you get your key message to resonate with your audience in an engaging, persuasive, and memorable way in this era of perpetual digital distraction?

    In the age of Big Data, this is where science comes in. Research has shown that there are numerous tactics to take your webinar presentations to the next level.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Dallas Jessup, Content Marketing Manager at BrightTALK, will narrow down the must-implement tactics and discuss:
    - How to be a more persuasive presenter - backed by science;
    - Sure-fire ways to ensure your message is ingrained into your audience’s brains;
    - Why you should focus on visuals and stories for revenue generating webinar presentations.
  • 7 Surprisingly Simple Ways To Get More Business Now 7 Surprisingly Simple Ways To Get More Business Now Christa Trantham, Business Manager, Coach Blueprint Recorded: May 17 2016 72 mins
    In this webinar you'll learn:

    • How to use the “Client/Customer Matrix” to get 5x the results
    • 6 magic words to get more referrals
    • What chocolate (yes, chocolate!) can do for your business
    • ...and more than we can fit in this space!
  • Secrets of B2B Content Marketing Success with Influencers with Lee Odden Secrets of B2B Content Marketing Success with Influencers with Lee Odden Lee Odden - Top Rank and Hana Abaza - Uberflip Recorded: May 17 2016 66 mins
    Watch Lee Odden - CEO of Top Rank & ranked No #1 Content Marketer by Entrepreneur Magazine as he chats about:

    How to leverage influencer content programs to attract and engage business buyers.

    You’ll learn:

    How to identify, qualify and recruit the right influencers
    How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
    Best and worst practices when working with influencers on an ongoing basis
  • Top 6 Examples of Behavioural Targeting Top 6 Examples of Behavioural Targeting Stella Sampani, Account Manager, Pure360 Recorded: May 17 2016 32 mins
    A few months ago we hosted a detailed webinar on how to increase your online sales and provide a more personalised customer journey. This is the follow up - a short, snappy refresher session on the types of campaigns you should be implementing as a retail or travel and leisure company. ​


    ​​Jam packed with examples, Stella Sampani (Account Manager at Pure360), will provide you with some great inspiration for campaigns to send throughout a customer's journey on your website, which ultimately makes you more money!
  • Mobile User 30 min series 1 of 6: Understanding the mobile acquisition beast Mobile User 30 min series 1 of 6: Understanding the mobile acquisition beast Stewart Rogers, VentureBeat Recorded: May 12 2016 33 mins
    As more players enter the mobile game, sustained acquisition and engagement is increasingly difficult. According to technology marketing company Fiksu, the cost to secure a loyal user for a mobile app is approximately $3.50, and that’s only for app users. Fiksu also noted that the majority of smartphone users will only spend their time in a small number of apps, so it’s important for developers to know who they should target for advertising.

    How to get and keep mobile users is the biggest challenge facing marketers today. Understanding effective engagement strategies and knowing when they work and when they don't can keep even the most Zen marketing beast awake at night.

    However, getting and keeping users is more than just bells and whistles. Increasingly savvy customers are less willing to click on buzzy flashing ads, and the smarter marketer with a more sophisticated reading of the consumer wins. From localization to custom content, marketing 3.0 requires data and user intelligence. This webinar will help you kick your user acquisition into high gear.

    In this webinar you'll learn how to

    * Identify the right users at the right time using data and analytics
    * Build a loyal and engaged audience for your mobile content
    * Understand what works and what doesn't when it comes to acquisition
    * How to find the right combination of clever, pithy, and simple messaging to acquire quality users

    Speakers:
    * Oscar Clark, Everyplay Evangelist, Unity 3d
    * Stewart Rogers, VentureBeat Analyst
    * Wendy Schuchart, VentureBeat Moderator


    Register today for this informative 30 minute webinar on mobile user acquisition.
  • Why the emergence of IoT will change technology marketing forever Why the emergence of IoT will change technology marketing forever Christropher Caen, ReadWrite, Michele Perras, Pivotal Software, and Areyah Sternberg, DWA Media Recorded: May 11 2016 43 mins
    A Brave New (connected) World.

    For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

    Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

    This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.

    Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

    In the webinar, you will learn
    • How IoT will effect B2C and B2B marketing
    • About the Business to Ecosystem (B2E) and what means for your marketing plans
    • Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing
  • Transform Your Business Into a Profitable Turnkey Operation Transform Your Business Into a Profitable Turnkey Operation Howard Partridge, President, Phenomenal Products Inc. Recorded: May 11 2016 49 mins
    In this webinar, Howard Partridge is going to reveal how he turned his own business into a multi-million dollar, predictable, profitable, turnkey operation.

    You’ll learn:
    • 5 business systems that will create more freedom in your life
    • The small tweak that turns your sales from “blah” to phenomenal
    • The 5 vital components of a phenomenal system that fills your bank account on virtual autopilot
  • Webinar: Visual Marketing Series - Engage consumers across the entire journey Webinar: Visual Marketing Series - Engage consumers across the entire journey Ana De Jesus, Senior Marketing Manager, EMEA, Olapic Recorded: May 11 2016 58 mins
    Learn how to make your brand shoppable using visual marketing and earned content.

    Your brand is alive. It lives whenever your customers or potential customers see it, talk about it or just think about it.

    To make your brand shoppable, join our latest webinar with Olapic.

    Join Olapic’s senior marketing manager, EMEA, Ana De Jesus. She will explain how develop shoppable visual content. Learn:

    •How to implement user generated content as part of the purchase journey
    •The visual marketing effect on e-commerce
    •Implementing earned content in-app
    •Making your Instagram shoppable

    Ana will use real examples, looking at hotels that have weddings, and fashion and accessory brands.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
  • Marketing cloud: Enabling awesome user engagement across channels Marketing cloud: Enabling awesome user engagement across channels Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 10 2016 33 mins
    Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.

    Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.

    In this webinar, you’ll:
    * Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
    * Determine the ROI you can expect from cloud marketing
    * Engage users across channels more effectively
    * Diversify your marketing strategy through unexpected SaaS possibilities

    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Andy Lark, CMO, Xero
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free webinar today!

    Sponsored by Oracle Marketing Cloud
  • Profitability Through Positive Productivity Profitability Through Positive Productivity Liz Miller,CMO Council; Greg Swender, Oracle; Frank Cespedes, Senior Lecturer at Harvard Business School and Author Recorded: May 10 2016 63 mins
    According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.

    Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.

    So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?

    These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.
  • Webinar: GDPR Series: Consent and legitimate interest Webinar: GDPR Series: Consent and legitimate interest James Milligan, Solicitor & Legal Manager, DMA & Zach Thornton, External Affairs Manager, DMA Recorded: May 9 2016 56 mins
    Now the GDPR text has passed through the EU Commission, Council and Parliament, it will be mid 2018 when the text becomes law and the countdown has begun.
  • Using virtual reality to engage big-ticket B2B buyers Using virtual reality to engage big-ticket B2B buyers Simon Lodge, senior creative strategist and David Chandler, director, strategic accounts Recorded: May 5 2016 48 mins
    Virtual reality is one of the most talked about marketing trends of the moment. Sceptics argue that the technology is over-hyped. But is it time for B2B brands to start thinking seriously about VR content?

    In this webinar, Simon and David cut to the chase. They highlight real examples of businesses using VR to deliver tangible benefits. And they explore the powerful contribution the technology can make to B2B marketing strategies. A specific area of focus will be sales and marketing surrounding high-value investments with long-tail consideration.

    Viewers will gain:

    Insight into potential B2B applications of VR.
    An understanding of how VR investment can add value and enhance top-of-funnel elimination.
    Ideas for enhancing customer service with VR technology.
    A realistic view of the investment and dedication required to get VR off the ground.
  • Cloud, Mobile, and Social: Great Apps and Services That Will Grow Your Business Cloud, Mobile, and Social: Great Apps and Services That Will Grow Your Business Gene Marks, Ramon Ray, and Jeff Biesman Recorded: May 4 2016 61 mins
    Discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition. Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits.
  • How to build an awesome customer experience How to build an awesome customer experience Brian Boroff, Asana May 31 2016 5:00 pm UTC 60 mins
    Speakers:
    * Brian Boroff, Head of Customer Success and User Operations, Asana
    * Jon Ferrara, CEO/ Founder Nimble
    * Stewart Rogers, Director Marketing Technology, VentureBeat


    Customer experience is a tough one -- we all have seen those businesses who think they're building a great scalable customer experience, but have customers who might not have the same opinion. And it's not enough to build a great product -- we define ourselves in the marketplace through each and every interaction we have with the customer.

    You might understand that the reason you're doing something is for a very valid business reason, but the customer may interpret that action entirely differently. And your world class customer service can sometimes start to falter as your startup organization adds more resources and more layers -- good for your growth but sometimes risking the very people who made your company successful. Ouch.

    Customer engagement doesn't take costly tools and high priced business analysts -- but it's also not always intuitive. We're going to show you some no-nonsense ways to keep customers loyal and driving growth while also building amazing customer experience that scales along with your business. Our panel of experts will share tactics and strategies that will help you kick start and refine your approach to delivering service -- and helps your company grow even faster.

    In this webinar you'll:

    * Understand what your customer wants and needs throughout the product lifecycle.
    * Learn strategies for rethinking the role of customer service within the organization
    * Create a new process for empowering employees to retain a top tier customer experience
    * Identify potential obstacles that may be causing customer attrition

    SPONSORED BY: Desk.com
  • What’s content got to do with it?  Calibrating sales & marketing for success What’s content got to do with it? Calibrating sales & marketing for success Heather Cole, SiriusDecisions | Dena Nejad, Showpad | Kyle Parrish, Showpad Jun 2 2016 3:30 pm UTC 60 mins
    As companies race towards their revenue goals this year, 3 questions are typically on their mind:
    -Is your sales & marketing engine tuned for highest performance?
    -Are your teams aligned and executing effectively?
    -Do we know when we’ve achieved success, and how to continuously improve?

    In this webinar SiriusDecisions and Showpad will share insights on how leading organizations shift their Sales & Marketing engine into overdrive, putting them way ahead of the competition. You will be able to:
    -Define typical points of failure and areas of focus for your teams.
    -Align your teams and message to the buyer journey to speed sales.
    -Gaining a common destination with measurable goals and metrics.
  • Mobile User 30 min series 2 of 6: Mobile acquisition tactics that work Mobile User 30 min series 2 of 6: Mobile acquisition tactics that work Stewart Rogers, VentureBeat Jun 2 2016 7:30 pm UTC 30 mins
    How to get and keep mobile customers is a question for the ages, the existential cause of marketing crises across the land, but fear not. Even inspired marketing professionals get mired in a land of meaningless lingo -losing customers faster than a Corvette passing a Pacer.

    Without engagement, acquisition means nothing and marketers are stuck, unless they learn the right tactics to apply mobile technologies rightly. From mobile games to awesome apps, consumer acquisition can transform a glassy eyed, mobile-reluctant consumer into a loyal, die hard admirer. So put down your confusion and disappointment and your malaise, lift up your mobile consumer so that she can be ignited with the fiery passion of a million suns for your products and services. It’s not magic. It just feels like it.

    In this webinar, you’ll learn how to;
    * Personalize without being creepy
    * Utilize in-app ads without losing customers
    * Turn loyal customers into influencers
    * Create effective feedback loops that are simple and easy

    REGISTER TODAY FOR FREE!

    Presenters:
    * Eric Grosse, CEO, Chairish
    * Paul Malicki, CMO, EasyTaxi
    * Trenholm.Ninestein, Sr Product Manager Mobile, Virgin Pulse
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • 30+ Lessons from 12 Leading Intranet Homepages 30+ Lessons from 12 Leading Intranet Homepages Elizabeth Marsh, Research Director, Digital Workplace Group Jun 7 2016 4:00 pm UTC 60 mins
    What’s the difference between average and extraordinary intranet homepages?

    Elizabeth Marsh, Research Director at Digital Workplace Group, has worked with leading brands on their intranet strategy and design. In this webinar, Elizabeth will share the key trends and best practices from leading intranet homepages at Adidas, IKEA, Sprint, Mayo Clinic and Adobe.

    Elizabeth will share screenshots of these intranet homepages and tell you what makes them great. After attending this webinar, you’ll get ideas and inspiration to make your own intranet great.
  • Webinar: CX – translating great experience into great value Webinar: CX – translating great experience into great value Antony Paul, Marketing Manager, Neopost Jun 8 2016 2:00 pm UTC 75 mins
    Join our webinar with Neopost to find out how to translate good customer experience (CX) into real brand value.
  • Get More Subscribers, Customers and Fans - by Building a Community Get More Subscribers, Customers and Fans - by Building a Community Christine Gallagher, Founder & CEO, ShesGotClients.com Jun 8 2016 5:00 pm UTC 60 mins
    Growing your sales is crucial if you want to be a lucrative small business. But how do you go about building a highly engaged community of fans, customers and subscribers?

    In this webinar, you'll learn:
    • How to build a super engaged community of ideal clients and buyers
    • Exactly what makes up a highly effective lead capture system
    • The hottest “lead magnets” that are working best right now
  • How do you solve the problems of a sleepless CMO? How do you solve the problems of a sleepless CMO? Billy Hamilton-Stent, Client Strategy Director, Octopus Group Jun 9 2016 2:00 pm UTC 45 mins
    Why are businesses taking longer to make purchasing decisions?

    In our digital world of speed and convenience it doesn’t make sense that anything should take longer.

    In 2015 Octopus Group’s annual ‘Tech Heads’ study looked at why B2B buying cycles were getting longer, and this year’s study explores the impact that trend is having on marketers.

    They found that today’s CMOs are six times more likely to lose sleep that gain it compared to previous years, and are having to be more creative than ever to outwit their competitors. With the majority of them under increased pressure to hit targets, 90% of CMOs say they’re having to be more creative than ever to compete.

    This trend has given rise to the ‘Sleepless CMO’. In this webinar, Octopus Group’s Billy Hamilton-Stent explores

    What’s keeping marketers awake at night
    What’s delaying prospects’ buying decisions
    Ways to tell your brand’s story in a new way to awaken your buyers
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Ben Cockerell (Global Marketing Director - Crimson Hexagon) Jun 9 2016 2:00 pm UTC 75 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • Actionable Takeaways to Nurture Prospects throughout the Buyer’s Journey Actionable Takeaways to Nurture Prospects throughout the Buyer’s Journey Rob Arnold, Principal Analyst, Connected Work at Frost & Sullivan and Dallas Jessup, Content Marketing Manager at BrightTALK Jun 9 2016 5:00 pm UTC 30 mins
    It can be difficult to get noticed among the over-abundance of content continuously marketed to B2B buyers. The best way to maximize your exposure and connect with your buyers is to offer easily discoverable, on-demand access to the most relevant resources. However, simply reaching prospects does not ensure they will successfully become a customer. Modern buyers are self-educating on purchase decisions at every stage of the sales funnel and have specific expectations throughout their journey (and career level).

    In this presentation Frost & Sullivan and BrightTALK will discuss:
    - Keeping prospects engaged throughout the buying cycle
    - The types of content prospects want in different stages
    - How prospects interact with relevant content
  • 18 Keys to Getting Results With Your Marketing 18 Keys to Getting Results With Your Marketing Tyler Garns, President, Box Out Marketing Jun 14 2016 5:00 pm UTC 60 mins
    In this webinar, Tyler Garns reveals the 18 keys that every small business needs to stop wasting time and money—and unlock REAL marketing results:

    • The secret to strategically positioning your business as THE business to work with
    • The power of creating raving fans who buy everything you’ve got to sell (and tell all their friends and family to do the same)
    • How to convert sales like crazy by using the 6 stackable closing techniques that make your offers an instant no-brainer for potential customers
  • Manufacturing Medical Device Content Manufacturing Medical Device Content Scott Abel, The Content Wrangler and Ann Rockley, President of The Rockley Group Jun 14 2016 5:00 pm UTC 60 mins
    Traditional medical device content creation processes are riddled with unnecessary and error-prone manual tasks. Content is touched by humans multiple times during its lifecycle. It gets created, reviewed, re-reviewed, readied for publication, and translated. Each of these tasks involve multiple physical handoffs and introduces potential copy-and-paste errors as content is transferred from one software tool to another.

    Typically, medical device content follows rigorous standard operating procedures that define the intent of the content being created, its intended audience, and suggested scope. Surprisingly, there's little or no guidance provided on how best to write and structured the content. This lack of guidance, and of repeatable content production processes, introduces unnecessary expense, time-to-market delays, and costly errors.

    But, we can reduce the drawbacks associated with the manual approach to content production. To do so, we have to move away from handcrafting content and toward a repeatable manufacturing model. A model that allows us to quickly and easily build medical device content in the same manner as we produce medical devices. We call this intelligent content.

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Ann Rockley, content strategy expert and president of The Rockley Group. This webinar is designed to teach you how you can address the challenges of medical device content with an intelligent content strategy. You'll learn how adopting intelligent content can help you increase regulatory compliance and significantly reduce cost and potential for error.
  • Power up your analytics Power up your analytics Jon Cifuentes, Analyst, VentureBeat Jun 14 2016 5:00 pm UTC 60 mins
    Modern analytics is about so much more than defining high-level KPIs and building dashboards to amplify them. To stay competitive companies need to be making better decisions with data. Actionable insights help every department. Whether it is identifying, diagnosing and remedying inefficiencies relating to core-competencies or identifying ways to strengthen the bottom line, decisions informed by data can help broaden any discussion and identify problems before they become catastrophes.

    Join Looker, DigitalOcean, Underground Elephant and VentureBeat for a lively discussion about powering up your analytics. In this roundtable discussion we will discuss how to:

    * Utilize analytics to root out inefficiency
    * Turn analytics into actionable insights
    * Move from data theory to insight practice
    * Take data from the abstract to the concrete
    * Identify and solve problems faster and more efficiently

    Speakers include:
    * Ross Bixler, Director of Business Operations, Underground Elephant
    * Robert Olson, Director of Data and Analytics, DigitalOcean
    * Andrew Searson, Director of Analytics, Looker
    * Jon Cifuentes, Analyst, VentureBeat


    Sponsored by Looker
  • AGAIN: The Neuroscience of Repetition AGAIN: The Neuroscience of Repetition Scott Abel, The Content Wrangler and Carmen Simon, Co-Founder of REXI Media Jun 15 2016 5:00 pm UTC 60 mins
    Today, the single most important ingredient for business success is an overlooked factor — memory. This is because memory is at the root of all your customers’ decision-making. One dimension related to creating memorable content is repetition. Few contest the impact of repetition on memory. However, few do it well.

    We can place any idea or thought or purpose on our customers’ minds through repetition. Repetition opens doors. Join Scott Abel, The Content Wrangler and Dr. Carmen Simon, Co-founder of REXI Media, for this session to learn how to benefit from the advantages of repetition, avoid its evil pitfalls, and overall, repeat responsibly.

    This session will answer questions such as what the most frequent mistakes are in content creation regarding repetition; what makes a message repeatable; and how do we repeat a message to make it memorable but not annoying?
  • ASO - Master Class -Making ASO Your Routine To Rocket Your App Up The Charts ASO - Master Class -Making ASO Your Routine To Rocket Your App Up The Charts Peggy Anne Salz, Analyst, VentureBeat Jun 15 2016 7:30 pm UTC 30 mins
    In Part 3 of this six-part masterclass series we explore the popular myths around App Store Optimization (ASO), showing what flies and what fails. If you think keywords are 'king', or have built a strategy based on the power of A/B testing to help you make the tough choices about app marketing, then think again.

    But this masterclass isn't just a chance to reality-check your preconceived notions around ASO and app marketing. It's also structured to provide you the tools and tips to map a realistic and regular ASO routine that allows you address and optimize the key elements of your app presence in the proper order.

    ASO (which we show in our forthcoming VB Insight Practitioner’s Guide) is not a "set-it-and-forget it" activity. It consists of keywords that you should optimize regularly, to app screenshots that you should update at least quarterly.

    Learn to distinguish the myths from the industry best practices, and monitor the metrics that will tell you you're on the right track by attending this VentureBeat webinar with Oliver Kern — noted growth-hacker and Chief Commercial Officer at Lockwood Publishing — and Peggy Anne Salz, author of the report.


    In this half hour masterclass, you'll:

    * Put urban legends around ASO to the test in a no-holds barred 'mythbusters' marathon.
    * Determine how (and when) changes to your app store presence will drive positive results.
    * Identify the tools, techniques and strategies that will encourage installs and boost sharing.



    Speakers:

    * Peggy Anne Salz, VentureBeat analyst
    * Oliver Kern, Chief Commercial Officer, Lockwood Publishing
  • How Structured Content Can Increase the ROI of Your Website and Content Marketin How Structured Content Can Increase the ROI of Your Website and Content Marketin Colleen Jones, CEO of Content Science Jun 16 2016 4:00 pm UTC 60 mins
    Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.

    In this webinar, Colleen Jones, CEO of Content Science, will walk through the benefits of structured content and examples of using it for your marketing. She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers or users.

    You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.
  • Mobile users: Acquiring high revenue users on the cheap Mobile users: Acquiring high revenue users on the cheap Jon Cifuentes - Research Analyst; VB Insight Jun 16 2016 5:00 pm UTC 60 mins
    If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar in which VB analyst Jon Cifuentes will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Jon Cifuentes, Analyst, VentureBeat
    * Rachna Ahlawat, VP of Product, Ondot
    * Jeff McConathy, VP of engineering, Trulia
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • Meet the IT Visionary: Influencing the IT Pro Meet the IT Visionary: Influencing the IT Pro Val-Pierre Genton, VP of Audience at BrightTALK Jun 16 2016 5:00 pm UTC 45 mins
    Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these individuals to identify (and purchase) your vision and products? BrightTALK’s VP of Audience, Val-Pierre Genton, delves into the new research of over 756,000 North American IT Visionaries on BrightTALK and discusses what it takes to acquire and inspire them.

    This session will delve into many questions impacting the IT professional’s buyer’s journey, including:
    - How do you engage an IT professional?
    - What types of content do IT professionals prefer to consume?
    - What are the consumption habits of these individuals?
    - What’s unique about persuading an IT pro?
  • Don't be a creeper: Stay out of the spam folder through email personalization Don't be a creeper: Stay out of the spam folder through email personalization Stewart Rogers; Director, Marketing Technology VB Insight Jun 16 2016 7:30 pm UTC 45 mins
    Nothing makes customers unsubscribe and ignore emails faster than indifferent and uninformed spamming, but email personalization isn’t always the answer. It can be creepy when overdone -- think hyper-localization or incorrect demographic data. When it comes to email marketing, finding the middle ground between effectiveness and stalking is the sweet spot. Recent data suggests that more than 50% of people unsubscribe to email because content is irrelevant, too frequent, or both.

    This webinar will help you build the right kind of personalized email marketing, without being a creeper.

    In this webinar you’ll:

    * Narrow down customer interests and respond with content that is actionable and useful.
    * Targeting the right data to appeal to customers' needs and desires.
    * Managing email frequency the right way.
    * Identify warning signs that you may have gotten a little too personal.

    Speakers:
    * Andrew Rothman, Blue State Digital's West Coast Head of Creative/Delivery
    * Doris Higginbotham, president of Canon Information Technology Services, Inc.
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Boomtrain

    Register today and keep your carefully crafted marketing emails out of the spam folder.
  • The business case for bots: Understanding the bot landscape The business case for bots: Understanding the bot landscape Jon Cifuentes, Analyst, VentureBeat Jun 21 2016 5:00 pm UTC 60 mins
    Whether used for ecommerce, messaging, or checking the weather, the idea of a bot (software designed to automate tasks or simulate conversation) to streamline these efforts is easy to love. As a new form of interactive communication (think the Weather Channel’s pop-up weather report on Kik), bots have great potential to increase the reach of marketing and sales into the daily lives of connected users around the globe. However, as the bot industry takes off, so do bad bots, those bots used by hackers to access data and corrupt business operations. It is estimated that bad bots constitute about 40 percent of all bot traffic.

    What do bots mean for your business? Are they a technology you should be tracking that might strengthen your bottom line? The short answer is “yes.” In this webinar, experts will discuss the bot landscape: the how, what, where, and when of bots and how they can potentially impact your business. In addition, you will learn to:

    •Recognize bad as well as good bots and their implications for your business
    •Understand the difference between chatbots and SMS
    •Take advantage of developments in bot technology
    •Identify the key players in the bot landscape

    Speakers include:
    •Jon Cifuentes, Analyst, VentureBeat
    •Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar.
  • 3 Keys for Rising Above the Noise in the Crowded Marketplace 3 Keys for Rising Above the Noise in the Crowded Marketplace Darnyelle A. Jervey, CEO, Incredible One Enterprises, LLC Jun 21 2016 5:00 pm UTC 60 mins
    Is your business being promoted everywhere it could be? Attend this free webinar for actionable techniques to help you:

    • Get found in the marketplace
    • Stand out from your competition
    • Build a brand your target audience can’t resist
    • Hit your 2016 sales goal
  • Your webinar is over - now what? Thinking beyond the live event Your webinar is over - now what? Thinking beyond the live event Ken Molay, President of Webinar Success Jun 21 2016 5:00 pm UTC 45 mins
    Are you judging the success of your webinars purely on the results from the live presentation? The power of webinars lies in their ability to provide ongoing business returns long after “event day”. Effective marketers consider post-webinar promotions strategies from the start.

    Join us on the BrightTALK Academy as webinar expert Ken Molay shares best practices and practical advice for achieving post-webinar returns. This free online session will cut out the fluff with a concise 30 minutes of nonstop tips and tricks, followed by a full 15 minutes to answer your questions live on the air. You’ll be on your way with enough time to get a cup of coffee and prepare your notes for your next meeting!

    Register today for your chance to learn:
    - How to boost views of your webinar recordings
    - Ways to repurpose recordings in sales, marketing, and customer relations
    - Tips for structuring content to improve post-webinar usefulness
    - Techniques for reengaging previous webinar attendees
  • Delivery: The Misunderstood Piece of the Product Content Puzzle Delivery: The Misunderstood Piece of the Product Content Puzzle Scott Abel, The Content Wrangler, Joe Gelb, President of Zoomin Software, and Rahel Bailie, Scroll UK Jun 21 2016 5:00 pm UTC 60 mins
    Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person at the right time, in the right language and format, and on the device of the consumers’ choosing.

    Content professionals spend a lot of time talking about the content creation and content management phases of the content lifecycle, but they seldom talk much about delivery. That’s because delivery is often misunderstood. And, it can be challenging. It requires a different skill set and specialized tools designed for the job.

    On Tuesday, June 21, 2016, join Scott Abel, The Content Wrangler, for part one of a three-part webinar series on content delivery. The first webinar in the series kicks off with a discussion about delivery with content strategy maven Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK, and intelligent content guru, Joe Gelb, President of Zoomin Software. You’ll learn what delivery is, where it fits, why it’s important, and how it works. You’ll discover how some forward-thinking organizations leverage the power of dynamic content delivery to ensure prospects and customers alike have access to the right product content when, where, and how they need it.