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Content Marketing

  • In 2014, Passle undertook detailed research of 400 top professional service firms (law, accountancy & consulting) to determine which firms have been most effective at both building their presence and demonstrating their expertise online. We have now carried out this research again in 2015, which has enabled us to map a number of significant changes across those industries. We will go through this research pulling key trends and insights from the data.

    Using the Hero, Hub, Hygiene model, we will define clear, workable strategies for those industries in how to achieve their content goals.
  • Our webinar will explore:
    - How to turn local NHS data into intelligence 
    - Understand local issues and ways to overcome challenges
    - Explore opportunities for joint working between the NHS, charities and Pharmaceutical Industry

    Please let us know if there is a specific locality you would like us to explore in the webinar via #WickedMindsWebinar or info@wickedminds.co.uk
  • Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
  • Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
  • As expected, on a journey to revenue optimization, there are bound to be bumps and potholes to be battled along the way. According to a new study from the CMO Council in partnership with Pegasystems, marketers admit that compared to five years ago, it is far easier to connect with customers through new digital channels and campaigns, be it through social or even mobile experiences.

    Join the CMO Council and Pegasystems as we delve into detailed findings from our latest study entitled “Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement”. This webcast will share detailed findings and insights from a survey aggregating thinking from over 150 senior corporate marketing leaders. Among the key findings, we will review:

    •Marketing’s rating of how well organizations are delivering on brand promises to customers
    •Measures and metrics that define customer experience success
    •The current state of analytics from predictive analytics to the ever-elusive 360-degree view of the customer
    •Plans for optimizing revenue and maximizing engagement value over the next 12 months

    The webcast will also touch on best practices of industry leaders breaking through these data, analytics and experiences challenges to make the most of every engagement and relationship by feeding the always-on marketing brain.
  • Infotainment content is crucial to effective marketing programs, but content is nothing without an audience. Exceptional B2B marketers create more opportunities for lead generation by expanding beyond their own promotions and leveraging the network effect of social communities and channels for broad distribution.

    While the network effect can reap many benefits for marketers looking to generate leads, doing this manually can take time and result in lower ROI. Leading content platforms take the manual work out of promotion and sharing for the viewer to help B2B marketers increase their reach to generate more views and leads.

    Join Frost & Sullivan’s leading Unified Communications & Collaboration analyst to dive into some of the industry’s hottest trends and learn how to:
    - Distribute content and messages
    - Benefit from the network effect
    - Generate more views and leads
  • Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!

    1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
    2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
    3. Final tips, tricks and solutions.
  • There are almost 3 billion potential customers online. In theory, the internet allows all brands equal access to them. But in practice, very few midsize brands succeed outside their home market.

    This talk will will help listeners assess their readiness to market abroad, explore different growth strategies and provide useful real-life cases.
  • Make your social media reporting more actionable, improving buy-in for future campaigns and always-on activities.

    This webinar will run through a host of tools including Facebook & Twitter Analytics, research tools such as Buzzsumo, and setting up custom reports and dashboards in Google Analytics to track your performance.

    Learn how to not just get the data, but how to easily report and communicate the success of your work.
  • So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …

    Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.

    In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
  • Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?

    Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.

    In this webinar, Daniel wil cover:
    - How to manage multiple twitter accounts with 1 app
    - Learn where your followers are in the world
    - Add a Twitter widget to your website without worrying about moderating the tweets
    - How to do analysis of competitors twitter accounts for FREE

    Use this great opportunity to ask any Twitter questions that might be bothering you.
  • Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the best ROI.

    Join the BrightTALK Academy live with Salesforce as their webinar lead shares critical learnings from executing 100+ broadcasts annually, and how webinars became invaluable to Salesforce’s go-to-market strategy. Whether you are small company delivering your first broadcast or a large organization keeping pace with the industry trend, you’ll be able to elevate your program through the actionable takeaways presented in this webinar.

    Register to learn how to -
    - A real-life case study of Salesforce’s most successful webinar in 2015
    - Salesforce’s promotion strategy that lead to a 34% increase in registrations year-over-year
    - Create a two-way dialogue with your audience
    - Deliver flawless productions that are scalable
    - Transform on-demand assets into often missed lead generation opportunities
  • With longer B2B buying cycles, demand generation marketers are tasked with continuously nurturing prospects at every stage of the funnel to fuel a robust pipeline for their sales team.

    With marketing efforts being tied closer to bookings, marketers tend to rely heavily on gated content since it’s easier to track -- but how many opportunities are you missing out on because of this?

    Video should be your offense for driving engagement and demand for your company. Join the BrightTALK Academy to learn how to strengthen your lead generation campaigns by mixing social and videos. This session will cover:
    - When (and when not to) gate video content on social
    - 4 characteristics of videos that engage
    - How to implement the human element in B2B videos
    - Best platforms and services for maximum video ROI
  • What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.

    Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
  • With longer B2B buying cycles, demand generation marketers are tasked with continuously nurturing prospects at every stage of the funnel to fuel a robust pipeline for their sales team.

    With marketing efforts being tied closer to bookings, marketers tend to rely heavily on gated content since it’s easier to track -- but how many opportunities are you missing out on because of this?

    Video should be your offense for driving engagement and demand for your company. Join the Brighttalk Academy to learn how to strengthen your lead generation campaigns by mixing social and videos. This session will cover:
    - When (and when not to) gate video content on social
    - 4 characteristics of videos that engage
    - How to implement the human element in B2B videos
    - Best platforms and services for maximum video ROI
  • Menschen lieben Geschichten – seit jeher. Geschichten bringen uns etwas bei, sie unterhalten und trösten uns und sie bringen uns einander näher.
    Schon immer gehörten Archetypen zu den zentralen Elementen des Storytellings. Diese klassischen Charaktere haben ihre bedeutende Position bis heute beibehalten. Sie dienen als Quelle der Inspiration, wenn es um die Kreation fesselnder Kampagnen geht.
    Erfahren Sie von Jacqueline Bourke, Global Visual Insight Manager bei Getty Images, wie Marken in einer von Bildschirmen dominierten Welt mithilfe der Macht des visuellen Storytellings eine intensive und enge Beziehung zu ihren Kunden aufbauen können.
    Jetzt anmelden
  • There is a classic statement that you “can’t know what you don’t know,” and in today’s digital age of tracking and cookies and customer intelligence and tracking, the unknown is a terrifying thing indeed. Customers who are known through traditional channels enable a degree of personalization where the picture of the individual is clear. But digital channels offer customers more control and offer marketers opportunities to better aid, enable and empower our customers—if marketers can see the customer clearly. Through the lens of digital channels, however, the view of the individual customer can be quite a bit fuzzier.

    According to a recent eConsultancy study, individualization is a mandate, not an option…and revenue is at stake for those who cannot enrich the experience. According to the report, 94% of marketers believed that personalization was critical to business success. And for marketers who have been able to engage in personalized digital experiences, the reward was an estimated 20% increase in sales.

    But individualization has been only possible with the known customer until now. The unknown customer, more often than not, is lost. Savvy marketers are bridging the gap between the known and unknown, getting smarter about the tools and technologies needed to identify key behaviors, cues and indicators that can quickly and seamlessly shift every engagement into a real-time interaction opportunity.

    Join the CMO Council as we join with industry experts and marketing peers to debate and discuss the challenges, best practices and opportunities to be found by diving into the unknown to create more robust and profitable experiences and engagements. We will be joined by industry leaders from Teradata who will share their insights into how leading-edge brands are asking new questions of their data and interaction platforms to gain integrated insights about individual customers.
  • How’s your relationship with your Web CMS? Depending on whom you ask, you’re bound to get different answers. For instance:

     Marketing wants a break-up, because makes it's too difficult to update site content.
     IT wants some time apart, because developing custom modules is too hard.
     Finance is happy with everything as is.

    Are you finding it difficult to know whether your Web CMS is meeting business objectives? We’ve assembled a panel of hands-on practitioners to share their Web CMS experiences. Join us on November 17, 2015, to hear from this expert panel.

    Lisa Hoover McGreevy, Editor, Fierce Content Management
    Sarah Hurley, Content Management Specialist at Care New England
    Barb Mosher Zinck, Marketing Technology Analyst and Founder, Digital Tech Diary
    Deb Lavoy, CEO, Narrative Builders
    Rich Schwerin, Digital Content Strategist, Digital Marketing, VMware
  • Buyers today have unlimited resources and data available at their fingertips. Marketers are experiencing new pressures and obstacles when it comes to lead generation, forcing them to change their tactics to align with the shifting demands of prospects.

    The good news? Webinars boast unique qualities both for lead generation and improving response rates in calls-to-action – especially if you challenge your team to present a little differently.

    Join the “Michael Jordan of online presentations”, Roger Courville, on the BrightTALK Academy for this interactive seminar to explore:
    - 3 biggest lead generation mistakes marketers make with webinars (and what to do about it)
    - Where webinars work best in the sales cycle
    - 2 things anyone can teach any presenter to up their presentation engagement IQ
    - 4 uncommon tactics for increasing your promotional reach

    Bonus: Three attendees at the live presentation will receive a signed copy of Roger’s not-even-on-the-market-yet book, The Virtual Presenter’s Playbook.
  • Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Mark Sullivan, Writer, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Mobile commerce is not just growing—it is exploding. As recently as the first quarter of 2015, analysts estimated that mCommerce makes up some 29 percent of eCommerce transactions in the U.S. and 34 percent of transactions globally.

    Yet according to one report, there is a clear failing noted in the mCommerce statistics, especially in the U.S. The report reveals that while there is little to no difference in the number of products viewed between desktop and mobile browsing, the drop-off from browsing to transaction is severe, with desktop conversion averaging 4.55 percent and mobile conversion only reaching 2.46 percent. Compared to a market like Japan, which has a mobile conversion rate of 9.35 percent, the failure to convert mobile browsing into a mobile transaction is shocking. But around the world, it is clear that we are leaving money on the proverbial mobile table.

    Marketers have worked to optimize all aspects of the entire digital customer experience journey, creating personalized experiences that seamlessly transition into frictionless commerce conversations. But when it comes to the mobile experience, where customers are empowered to be in total control of their hyper-personal devices, marketers have looked at individual points of improvement along the journey but have not fully taken the next leap forward.

    The CMO Council, as part of its ongoing mobile relationship marketing (MRM) advocacy, will tackle this very issue in a one-hour interactive webcast. We will be joined by experts in mobile engagement and commerce from Moovweb, who will share insights about how leading global brands are turning the mobile customer experience into one that engages from first click to the final transaction. We will also hear peer-powered best practices in transforming and optimizing the mobile commerce experience just ahead of the busy holiday season.

    Join us as we delve into making the most of mobile by rethinking the end-to-end experience.
  • An exciting discussion on how to optimize video workflows for content marketing, corporate communications, creative agencies, and branded content. Details best practices on the technology empowering rich media asset management, workflow, and archive and how to design a robust infrastructure to support your brand's content strategy.
  • Sure, you want to execute successful automated campaigns,
    but relying on the batch-and-blast scenarios of the past won’t get you there.

    In this session, we’ll cover cutting-edge best practices for campaign automation, from lead source scenarios through to the AQL: automation qualified lead. You’ll also learn how to set campaign progression steps to yield rich leads and trackable results – even when the call-to-action isn’t clicked.
  • Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process. Join Marketo’s Heidi Bullock to learn the secret to achieving actionable insight into content ROI.