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Content Marketing

  • Webinar: How mail can improve the customer experience
    Webinar: How mail can improve the customer experience
    Royal Mail MarketReach Recorded: Mar 20 2019 59 mins
    Join Royal Mail MarketReach as we outline the benefits that mail can bring to enhance the overall customer experience.

    In today’s omnichannel world customer experience presents an ongoing challenge for marketers as they have to plan and deliver across multiple channels and touchpoints in ever complex customer journeys.

    Effective customer experience is a proven source of competitive advantage. So it is essential to carefully select channels, tactics, and touchpoints that not only drive sales but also cultivate engagement and trust.
  • Planning for a DITA Implementation
    Planning for a DITA Implementation
    Stephani Clark, Head of Customer Success Recorded: Mar 19 2019 60 mins
    It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
     
    In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:

    1) Information architecture
    2) Content strategy
    3) Content conversion
    4) Development of published outputs
    5) Training requirements
    6) Expectation and resource management

    ABOUT STEPHANI CLARK

    Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.

    Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.

    Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
  • Webinar: Privacy and regulation and you
    Webinar: Privacy and regulation and you
    Zach Thornton, DMA, Andrew Bridges, REaD Group and Skip Fidura Recorded: Mar 18 2019 65 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Hear from the Winners: AccessData
    Hear from the Winners: AccessData
    Val-Pierre Genton, Jessica Carter Recorded: Mar 13 2019 45 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's VP of Product Marketing Val-Pierre Genton as he sits down with Jessica Carter, Sr. Director, North American Marketing at AccessData, to learn about her team's success. You'll walk away with insights into AccessData's webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.
  • Hear from the Winners: Commvault and the International Association of Women
    Hear from the Winners: Commvault and the International Association of Women
    Natalie Cerri, Gael Schmid, Elizabeth Fernandez Cuervo Recorded: Mar 13 2019 39 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's Natalie Cerri as she sits down with Gael Schmid, Digital Marketing Manager EMEA at Commvault, and Elizabeth Fernandez Cuervo, Senior Marketing Manager at The International Association of Women, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
  • What’s Up, Doc(s)? Bringing the Global Personalization Trend into Documentation
    What’s Up, Doc(s)? Bringing the Global Personalization Trend into Documentation
    Joe Gelb & Lawrence Orin Recorded: Mar 13 2019 58 mins
    Personalized content is all around us. Google search results are personalized. Online shopping sites offer intelligent recommendations to up-sell the customer with products they might want. Banks, travel services, hotels, newspapers, streaming television networks, and social media feeds — everywhere you look, personalization is the way content is delivered today.

    So why is technical documentation still stuck in the Dark Ages, with manuals, chapters, and static text?

    Join Paul Perrotta, the Technical Communication Wrangler, and his special guests, Joe Gelb, Founder and President of Zoomin Software, and Lawrence Orin, Product Evangelist at Zoomin Software for this free, one-hour webinar from The Content Wrangler.

    During the webinar, Joe and Lawrence will explore how we can bring various personalization methodologies in use today into the technical documentation space to offer users recommended and personalized product content. They will also explain how some of the world's fastest growing brands leverage technical product content to improve customer experiences, and ultimately, increase customer satisfaction.
  • Hear from the Winners: All Star Company and Partner
    Hear from the Winners: All Star Company and Partner
    David Pitta, Deb Calvert, Hillary Baron, Stephanie Kubina Recorded: Mar 13 2019 41 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's CMO David Pitta as he sits down with Stephanie Kubina, Webinar Program Manager at Symantec, Deb Calvert, Founder of The Sales Experts Channel, and Hillary Baron, Program Manager at Cloud Security Alliance, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
  • Hear from the Winners: Canonical and Lockpath
    Hear from the Winners: Canonical and Lockpath
    Anthony Heaton, Thibaut Rouffineau, Chris Geisert Recorded: Mar 13 2019 43 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's Anthony Heaton as he sits down with Thibaut Rouffineau, VP of Marketing at Canonical, and Chris Geisert, CMO at Lockpath, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
  • Remote production: Lead the next in live production
    Remote production: Lead the next in live production
    IBC365 | Tata Communications | Dorna Sports Recorded: Mar 13 2019 59 mins
    Join IBC365 on Wednesday 13 March at 4pm GMT to explore how remote production is changing the way sports broadcasters think and act.

    The demand for live content is growing at an exponential rate. However, shipping a whole production team and their equipment to each location means hosting live events is challenging

    For broadcasters, this means increasing cost pressures, human resource challenges and managing complex logistics. In such a scenario, remote production is proving to be a real solution with the potential to transform live production.

    Speakers from MotoGP rights holder Dorna Sports will share their viewpoints on the topic from a broadcaster standpoint and will talk about their experience in deploying remote production and the experience and benefits derived.


    The cost savings offered by remote production workflows can be used to deliver more content from the venue. Instead of sending large technical crews on site for OB production, a broadcaster can send more journalists and editorial staff to capture more and better content.

    With the world’s largest and most advanced fibre network that is strong and reliable, Tata Communications is best placed to deliver feeds with extremely low latency, super large capacity, stable and consistent to match broadcaster's requirements of delivering better quality feeds, with faster turnaround at lower cost, offering the potential for higher productivity for live production, in terms of both OPEX and CAPEX.

    Speakers:
    Dhaval Ponda, global sales head Media Services, Tata Communications
    Sergi Sendra, senior director Media Production, Dorna Sports
  • Hear from the Winners: Symposium Events
    Hear from the Winners: Symposium Events
    David Pitta, CMO, BrightTALK, and Martin Horlington, Head of Sales & Marketing, HRreview & Symposium Events Recorded: Mar 13 2019 33 mins
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's CMO David Pitta as he sits down with Martin Horlington, Head of Sales & Marketing, HRreview & Symposium Events, to learn about his team's success. You'll walk away with insights into HReview & Symposium Events' webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.
  • Let's Talk Cybersecurity
    Let's Talk Cybersecurity
    Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan Williams Recorded: Mar 12 2019 62 mins
    All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.

    The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security. Phishing remains the number one intrusion vector for threat actors.

    Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.

    Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.
  • Overcoming Email Deliverability Issues: 4 Tips to Inbox Success
    Overcoming Email Deliverability Issues: 4 Tips to Inbox Success
    Kiersti Esparza & Carmi López-Jones, Marketo Recorded: Mar 6 2019 44 mins
    Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

    With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, to learn how to ensure your emails make it to the inbox.

    You'll learn how to:

    Define and leverage your engaged audience
    Collect and manage the right data
    Avoid spam traps
  • The Value of Personalization for B2B Companies
    The Value of Personalization for B2B Companies
    Eric Fullerton, Product Marketing Manager, Acquia & Jonathan Tam, Research Director, SiriusDecisions Recorded: Mar 5 2019 51 mins
    Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.

    In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.

    Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization.
  • Ecommerce personalisation and abandonment recovery in action
    Ecommerce personalisation and abandonment recovery in action
    Luke Knight, Senior Marketing Manager at Pure360, Russell Flawn, Head of Partnerships at Pure360 Recorded: Feb 27 2019 41 mins
    Join our free webinar where we’ll be discussing the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.

    44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.

    We’ll also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.

    See a range of PureTargeting’s features in action:

    - Cross-channel personalisation
    - Cart and browse abandonment recovery
    - Product recommendations
    - Social Proof
    - Post-purchase journeys
    - Overlays
    - Plus more

    Book your place today and discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.

    ‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
  • How to engage and inform employees in the enterprise
    How to engage and inform employees in the enterprise
    Aleksander Cardwell, Product Marketing Manager at Smarp Recorded: Feb 27 2019 38 mins
    Did you know that 85% of employees globally are not engaged at work? It takes a moment for it to sink in, doesn’t it?

    A big part of the engagement issue is how hard it is for employees to stay up-to-date with what is going on with their company and industry. Information gets lost in non-intuitive communication mediums such as email and intranets, and even the information that gets through often isn’t relevant to the employee. That becomes especially relevant in the enterprise sector where organizational complexity can add up to an increasingly disconnected workforce.

    Join this webinar to find out how to combine both your internal and external communications intuitively in order to boost engagement and performance within your organization.
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Recorded: Feb 27 2019 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • Achieve Global Marketing Excellence with a Digital Factory
    Achieve Global Marketing Excellence with a Digital Factory
    Lynne Capozzi, CMO @ Acquia, Geneviève Gourichon, Digital Project Manager @ Solvay, Sebastien Debon, Director @ Mirum Recorded: Feb 25 2019 52 mins
    In this digital-first world, organisations must be customer-first.

    No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalised experiences at every point in the customer journey.

    The complexity is only growing as CMOs, customer experience (CX) pros and tech leaders grapple with digital sprawl – wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.

    Join this webinar to learn more about achieving global marketing excellence with a digital factory.
  • Transforming production and broadcast with 5G
    Transforming production and broadcast with 5G
    IBC365 | IRT Germany | BT Sport Recorded: Feb 21 2019 62 mins
    Join this webinar on Thursday 21 February to learn how 5G will transform the way content is created, produced and distributed.

    More than just a faster mobile data connection, 5G reinvents connectivity. The technology enables new types of remote productions, and coverage of more live events, news and sports in higher 4K/HDR quality, and will revolutionise the way consumers receive content, combining broadcast, OTT and data to create a seamless experience regardless of network or device.

    That's the theory - but how is 5G being deployed in practice? What are the early adopters doing, and what results are they achieving?

    This webinar will explore a series of exciting use cases for 5G with hands-on case studies, including:
    - Enriching production and storytelling
    - Revitalising newsgathering and live event coverage
    - Blending broadcast and live data for mobile audiences in the European 5G-Xcast project

    Speakers:
    - Dr Jordi Gimenez, 5G research engineer & project manager, IRT Germany
    - Matt Stagg, Director of mobile strategy, BT Sport
    - Marios Nicolaou, 5G and digital transformation senior strategy advisor
  • Q1 2019 Community Update: FinTech and Financial Services
    Q1 2019 Community Update: FinTech and Financial Services
    Ina Yulo (BrightTALK), Matt Cockayne (Envestnet Yodlee), Laurel Wolfe (Klarna) Recorded: Feb 20 2019 45 mins
    Find out what's trending in BrightTALK's FinTech and Financial Services community and which emerging trends and technologies are keeping professionals from both incumbent financial institutions and challengers up at night.

    Join Ina Yulo from BrightTALK, Matt Cockayne from Envestnet Yodlee, and Laurel Wolfe from Klarna as they discuss:

    -Which topics are Financial Services and FinTech professionals engaging with?
    -Trending topics from the beginning of the year
    -AI and Machine Learning in Financial Services
    -What are the trends reshaping banking and payments
    -The state of faster payments fraud
    -How can Financial Services and FinTech companies build communities around their brand and create engaging thought leadership content?
  • Webinar: Improving the customer journey with conversational AI
    Webinar: Improving the customer journey with conversational AI
    Catherine Bell, dunnhumby, Sarah Assous, zoovu and Lamees Butt, zoovu Recorded: Feb 20 2019 55 mins
    Conversational AI has snowballed in recent years and promises plenty of opportunities for marketers to connect with customers.As these interfaces continue to become more ubiquitous with every passing day, join the DMA alongside Zoovu and step into the world of conversational AI.
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Recorded: Feb 20 2019 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • How AI and machine learning are supercharging cybersecurity
    How AI and machine learning are supercharging cybersecurity
    VentureBeat Recorded: Feb 19 2019 60 mins
    Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.

    Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.

    To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:

    * How AI is defeating and preventing cyberattacks
    * When AI analytics need to be deployed and for what reason
    * How to build AI-powered tools that can assure consumers their data is secure
    * Real-world AI applications and what they mean for cybersecurity

    Speakers:

    * Fernando Maymi, Cybersecurity Researcher & Consultant, Moderator
    * Jim Ducharme, VP, Identity Products, RSA.
    * Eduardo Delgado, AVP, ORM, Cybersecurity, TD
  • ‘Crawl, Walk, Run’ to Personalisation Success
    ‘Crawl, Walk, Run’ to Personalisation Success
    Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant Recorded: Feb 12 2019 44 mins
    Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.
  • Q1 2019 Community Update: IT Service Management
    Q1 2019 Community Update: IT Service Management
    Harriet Jamieson, Content Manager - BrightTALK and Rich Graves, Director of Product Management Recorded: Feb 7 2019 45 mins
    Discover what's trending in the IT Service Management community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for IT Service Management professionals.
  • Tried & True: People + Process = Solutions
    Tried & True: People + Process = Solutions
    David Pitta, CMO, BrightTALK Recorded: Feb 6 2019 44 mins
    For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks while also optimizing our own efforts for success. Starting with a modest marketing team and budget, we focused on continual improvement in how we use our own products and services to achieve growth. Now, with a centralized team of 8, we’ll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.

    In this talk, we’ll share learnings from a decade of webinar and video experience:
    - Using a framework for: people + process = solutions
    - Identifying critical KPIs for content, campaigns, and operations
    - Establishing an optimal mix of content + demand tactics to meet growth objectives
    - Measuring success through lifecycle modeling and attribution reporting
  • Essential SaaS benchmarks for a competitive advantage
    Essential SaaS benchmarks for a competitive advantage
    Recurly Mar 21 2019 5:00 pm UTC 60 mins
    The competition is coming. By 2020, eighty percent of SaaS players will move to a subscription-based model, which means your success strategies have to evolve — and that includes the all-important fundamental: how your subscriptions are structured.

    Your subscription pricing and plan structure have a profound impact on subscriber acquisition and retention, and once you nail the formula, you'll see revenue increase. Do you choose an annual or monthly plan? Offer a trial or discounts?

    This is where a test plan is critical. Combined with benchmark data, you can test and iterate your way to the right pricing and plan structure. And when important decisions are backed by comprehensive benchmark data, you’re far more likely to see an increase in adoption and revenue.

    Join this VB Live event to discover essential SaaS benchmarks and best practices to maximize revenue, improve acquisition, and spur adoption.

    Registration is free!

    Attendees will learn:

    * Important SaaS benchmarks by industry segment
    * How to structure your SaaS subscription plans and pricing to maximize revenue and retention
    * How successful SaaS companies use a test, learn, and iterate framework to optimize revenue
    * The key metrics — and reports — to monitor for success and maximum LTV
    * The results of an in-depth case study on SaaS testing and pricing

    Speakers:
    *Panelist: Emma Clark, Chief of Staff, Recurly
    *Moderator/Analyst: Sean Joyce, Recurring Revenue Technologies, Navint
  • Webinar: Supporting vulnerable consumers
    Webinar: Supporting vulnerable consumers
    Jacqui Crawley, Tom Jenkins, Matt Radford and John Mitchison Mar 27 2019 3:00 pm UTC 75 mins
    Are you doing enough to support vulnerable consumers? Learn how to help the people who need it most with the DMA, Maggie’s and British Gas
  • Are We Prepared to Achieve Digital Transformation?
    Are We Prepared to Achieve Digital Transformation?
    Liz Miller - CMO Council, Patrick Quinlan - Convercent, Gene Holmquist - Insight, Alvin Lu - HashiCorp Mar 28 2019 5:00 pm UTC 75 mins
    Digital transformation is, for most executives and organizations, top of mind as we look to shift our people, processes and platforms to a more connected, efficient and effective ecosystem. For many brands, the reality is that transformation has not come at the behest of an internal quest for innovation but rather to keep up with a connected customer making new choices based on experiences and value delivery.

    But the quest for transformation has been rife with buzzwords, failed promises and more than a few platform investments that have only partially yielded results. Teams continue to be hampered by fractured operations and limited access to customer intelligence, and there is growing frustration that transformation initiatives may prove to be never-ending with no real payoff in sight.

    The call to action for business leaders focused on growth is to shake off the missteps of past transformation programs and embrace new strategies that empower employees to act. This also means entrusting teams with intelligence and insight into the customer, and better connect and align teams and partners across the customer engagement lifecycle, in order to deploy truly relevant and meaningful experiences. These experiences, according to today’s customer, must be personalized, relevant and must not violate the customer’s trust that the data they have provided the brands they love has not been misused or mismanaged.
  • Blockchain: A framework for the secure exchange of digital assets
    Blockchain: A framework for the secure exchange of digital assets
    IBC365 | IBM Aspera Apr 2 2019 3:00 pm UTC 60 mins
    Content professionals are migrating production, ingest, storage, and delivery workflows to hybrid and multicloud environments; as these footprints grow, the workloads become increasingly distributed. In this new paradigm, digital assets will often traverse multiple hosted IT solutions, raising new questions about trust and security that each industry must address.

    In this webinar, learn how blockchain can integrate with high-speed data transfer and other cloud-based services to build a shared network for the secure tracking of the digital asset lifecycle. Key use cases for discussion include:
    - Definition of trusted business networks
    - Unique encryption and secure key exchange
    - Forensic asset tracking
    - Execution of commercial and legal terms
  • Is the Disconnect Real? Marketers, Consumers and Customer Experiences
    Is the Disconnect Real? Marketers, Consumers and Customer Experiences
    Michael Barnett, Special Projects Editor @ Marketing Week, Sylvia Jensen, VP of Marketing @ Acquia & Regina Corso Consultant Apr 3 2019 10:00 am UTC 44 mins
    Find out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.

    This webinar, hosted by Acquia, Marketing Week and Regina Corso Consulting discusses the results of a global survey among consumers and marketers, looking into how much those in the UK agree or disagree on customer experiences – and how that compares to worldwide trends.

    We focus on the expectations that consumers have with regard to these experiences, if marketers feel the same way and if reality supports these expectations.
  • Webinar: Marketing Creative - From human + Guesswork, to human + Machine
    Webinar: Marketing Creative - From human + Guesswork, to human + Machine
    TBC Apr 3 2019 2:00 pm UTC 90 mins
    Join Persado and learn how AI can be a powerful tool to improve customer relationships, drive personalisation, and help you to understand what makes a great piece of advertising tick.
  • Panel Discussion: 3 Game-Changing Innovation Models in Financial Services Today
    Panel Discussion: 3 Game-Changing Innovation Models in Financial Services Today
    Pat Patel, Money20/20 | Drew Graham, Standard Chartered Bank | Megan Caywood, Starling Bank Apr 4 2019 1:00 pm UTC 60 mins
    Innovation has quickly become an overused and distorted word. At Money20/20 Europe expect to cut through the hype, explore what measurements we can use to benchmark innovation and get to the heart of sustainable and commercial step change. A key question which has moved back up the C-Level agenda of established; banks, tech companies and payments companies is:

    "How can incumbents deliver meaningful game-changing innovation?"

    There are three options available for incumbents, and at Money20/20 Europe we’ll be developing deeper into each one:

    1. Can organisations transform their cultures to execute true innovation internally within their organisations? (cultural transformation)

    2. Perhaps tech transformation is the way forward, partnering or acquisitions to do so?

    3. Or do they need to achieve business model transformation by building something entirely new outside of the organisation?


    These options are being heavily debated in boardrooms throughout Europe, with a number of high profile banks recently announcing plans to build brand new subsidiaries. Some of the traditional banks, payments and tech companies are pursuing a few or all of the options while others are sitting on the fence. Which is most effective and why? What are the dynamics at play that determine success for different types of companies? Hear from the leading companies in our industry as they share their incisive insight on the successes but also the failures and the lessons learned.

    Panellists
    Drew Graham, Director, Fintech Strategy & Engagement, Standard Chartered Bank
    Megan Caywood, Chief Platform Officer, Starling Bank,

    Hosted by Pat Patel, Content Director - Europe + Asia, Money20/20
  • Streamlining Your Release Notes Process
    Streamlining Your Release Notes Process
    Jarod Sickler Apr 9 2019 5:00 pm UTC 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.

    ABOUT JAROD SICKLER:

    Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
  • Accelerate Sales Growth by Streamlining Customer Experiences
    Accelerate Sales Growth by Streamlining Customer Experiences
    Docusign Apr 10 2019 5:00 pm UTC 60 mins
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!


    Register here for free.


    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences



    Speakers:

    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Dave Clark, Host, VentureBeat



    Sponsored by DocuSign
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Apr 16 2019 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat
    *Jake Reni, Head of Adobe Sales Academy, Adobe

    More speakers coming soon!
  • The Digital Media Challenge: Turn Content Consumers into Subscribers
    The Digital Media Challenge: Turn Content Consumers into Subscribers
    Eric Fullerton, Product Marketing Manager, Acquia & Myles Davidson, Managing Director, Inviqa Apr 17 2019 9:00 am UTC 56 mins
    Today’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys.

    Join Acquia and our expert partner Inviqa as we uncover topics such as:

    - The challenges and opportunities for media organisations looking to grow their reader revenue
    - Strategies and success stories for converting digital audiences into engaged subscribers
    - How you can deliver the right content, on the right channel, and at the right time
    - Discussing the steps for creating a personalised customer experience
  • The rise of on-device AI – and why it’s so important 

    The rise of on-device AI – and why it’s so important 

    Qualcomm Apr 23 2019 5:00 pm UTC 60 mins
    AI is moving beyond just the cloud. With powerful AI algorithms enabled on devices from smartphones to consumer machines, automobiles, robots, and more, we're unlocking a world of intelligent, connected devices that can perceive, reason, and take intuitive actions based on awareness of the situation.

    On-device AI offers immediate response, enhanced reliability, increased privacy, and efficient use of network bandwidth, and supports everything from superhuman computer vision and natural language processing, to wireless connectivity, power management, photography, and more.

    The applications that on-device AI is enabling are capturing consumer attention. And it's igniting real demand for better voice assistants, more powerful camera features, smarter cars, and more.

    The opportunities for always-on, intelligent devices that do all or most of their thinking on the device are enormous. To learn more about this innovative emerging technology that's already at the fingertips of developers, OEMs, and ISVs, don't miss this VB Live event.

    Registration is free!

    You'll learn:

    *How AI-powered smartphone apps are igniting the consumer imagination -- and why
    *How on-device AI is changing the future of connected devices
    *How developers, OEMs, and ISVs can take advantage of on-device AI processing
    *The technology you need to drive the best performance of on-device AI

    Speakers:

    *Gary Brotman, Sr. Director Product Management, Qualcomm Technologies

    More speakers coming soon!
  • Webinar: DMA Awards - Industry sector winners
    Webinar: DMA Awards - Industry sector winners
    Andy Keetch and Stephen Baker, Propellernet and Fiona Davison-Dennis, OLIVER and Katie Henley, AXA PPP Healthcare Apr 24 2019 2:00 pm UTC 90 mins
    Join us and our DMA Awards 2018 winners, OLIVER, AXA PPP Healthcare and Propellernet for a session jam-packed with award-winning strategy, creativity, and insight from the super-talented teams on how they managed to attract the judges’ attention and win.
  • Secrets of Fintech Startup Success: A Formula for Disruption
    Secrets of Fintech Startup Success: A Formula for Disruption
    Yodlee Apr 24 2019 5:00 pm UTC 60 mins
    Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.

    Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.

    Register for the webinar to discover:

    • What successful fintech startups have in common
    • The differences between being a solopreneur vs. being a co-founder
    • Tips for finding and growing your dream team
    • How to go from killer idea to disruptive startup

    Speakers:
    *Evan Schuman, Moderator, VB
    *Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee

    More speakers to come!
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Jun 12 2019 5:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • How AI is transforming enterprise analytics
    How AI is transforming enterprise analytics
    VentureBeat Jun 19 2019 5:00 pm UTC 60 mins
    Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.

    To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    *The importance of clean, rich data and how AI is helping this
    *Why AI dashboards will replace KPI dashboards
    *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
    *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
    *The importance of clearly-defined questions in creating AI analytics dashboards

    Speakers coming soon!