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Content Marketing

  • Virtual reality is one of the most talked about marketing trends of the moment. Sceptics argue that the technology is over-hyped. But is it time for B2B brands to start thinking seriously about VR content?

    In this webinar, Simon and David cut to the chase. They highlight real examples of businesses using VR to deliver tangible benefits. And they explore the powerful contribution the technology can make to B2B marketing strategies. A specific area of focus will be sales and marketing surrounding high-value investments with long-tail consideration.

    Viewers will gain:

    Insight into potential B2B applications of VR.
    An understanding of how VR investment can add value and enhance top-of-funnel elimination.
    Ideas for enhancing customer service with VR technology.
    A realistic view of the investment and dedication required to get VR off the ground.
  • Discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition. Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits.
  • According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B marketers revealed that, on average, they are leveraging some 13 different content marketing tactics across six social media channels and an average of three paid media resources.

    This punctuates the increasingly complex web of engagement channels that, woven together, craft today’s customer experience. It also sheds light on a critical issue: the mass of content being produced might not be the most impactful or effective, thus missing the intended target and diminishing the return on content investment.

    How are marketers confronting these issues of meshing content marketing and customer experience strategies across a growing digital landscape? In an age when customers expect the world to be available to them in perfect local context, how are marketers responding with highly relevant, contextual, impactful, content-rich experiences, regardless of channel or location? What silos need to be broken down in order to realize real ROI from both content and experiences? As the digital world enables rapid globalization, how have customer expectations for intense localization made content and engagement strategies even more rewarding?
  • What if you could do more, do better, and do it all in less time? To make that happen, you just might have to focus instead of multi-tasking. Join us to test your multi-tasking abilities and determine if you're really effective when you try to do it all at once.
  • If your HR department isn't using video as a method of Talent Management, you are behind the curve. With a generation of millennials entering the work force, you need to explore new ways to keep them interested, engaged and excited about your company.

    In this live roundtable discussion, you'll hear from a group of people who are experienced with not only recruiting but producing and directing these types of videos. They share their first hand experience with leveraging video content within HR departments, both clients' and BrightTALK's.

    Learn from these experts on how to tell your company's story, expand the reach of that story through social media and appeal to a younger work force with polished pieces of content that take your company's appearance to a new level.
  • Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?

    Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.

    In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:

    * Differentiate between social media and social messaging
    * Utilize analytics to optimize your results
    * Empower rather than manage your social media by becoming more effective with the tools at your disposal
    * Optimize social media spending to gain the attention of new audiences
    * Engage social influencers by using the right tools and approaches
    * Craft and deliver the right content and promote it -- beyond finding and sending


    * Itamar Benedy, VP of marketing, Yoga.com
    * Stefania Pomponi, Chief Evangelist, Clever Girls Collective
    * Andrew Grill, Global managing partner, IBM Social
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat

    Register today!
  • Content is critical to regulatory approval. And, it plays a significant role between physicians and their patients, helping to teach patients how to manage medical conditions with greater independence and comply with treatment regimens. Keeping up with rapidly-changing guidelines and recommendations for patients, caregivers, and healthcare workers is difficult. Increasingly demanding requirements are putting pressure on the medical device industry. New approaches to creating, managing, translating and delivering content are needed to tackle these challenges.

    Today, medical device content is created and managed using outdated, time-consuming, and inefficient methods that require human intervention. To achieve compliance with regulations and to speed-time-to-market, medical device companies must find rigorous, repeatable, scalable, and cost effective ways to produce content.

    Join Scott Abel, The Content Wrangler, for a free one-hour webinar with special guest Ann Rockley, content strategy expert and president of The Rockley Group. You'll discover how forward-thinking medical device companies overcome the most common content stumbling blocks. And you’ll learn why changing content production methods is necessary, how to get started, and what to expect along the way.
  • Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best solutions aren’t always the most talked about. Brand loyalty is driven through value-add marketing.

    While there are more ways than ever to talk to your audience -- you’re not necessarily connecting with them. This session will dive into better ways to engage your audience and convert viewers into advocates through:
    - Speaking tactics to create a two-way dialogue with your audience
    - When (and why) to incorporate rich media in your message
    - Developing a story to balance your value proposition while entertaining your audience
  • Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best solutions aren’t always the most talked about. Brand loyalty is driven through value-add marketing.

    While there are more ways than ever to talk to your audience -- you’re not necessarily connecting with them. This session will dive into better ways to engage your audience and convert viewers into advocates through:
    - Speaking tactics to create a two-way dialogue with your audience
    - When (and why) to incorporate rich media in your message
    - Developing a story to balance your value proposition while entertaining your audience
  • As companies take their web presence truly global, providing unique content in a variety of languages, they often grapple with the difficult issue of obtaining traffic and traction via organic search – difficult enough in your domestic language!

    This webinar presents practical advice and approaches for executing an international SEO program that puts all your global sites in a position to rank and generate traffic. Michael Bonfils and Cinzia Anderson will take attendees through their proven approach that starts with an understanding of your international users through keyword research and content planning, through to the technical details of international site structure, appropriate tagging, and more.

    Discussion topics include:
    •The pros and cons of country-code top level domains, subdirectories or subfolders, and subdomains
    •How to develop authority and trust for new locales
    •How to put the right technical elements in place to support your objectives
  • No longer a buzzword, programmatic is a crucial part of the marketing toolbox. Join marketing software specialists MediaMath for a session on the essentials.
  • Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK’s Creative Account Director, Michelle Salta, and Content Marketing Manager, Dallas Jessup, decode the endless opportunities into a robust, actionable event video marketing playbook.

    Tune in to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • “Information” and “Architecture” are broad and abstract concepts, but when they combine as "Information Architecture," their scope is often narrowed and concretized to focus on the design of web applications with an emphasis on the presentation layer. We can reclaim this breadth and abstraction by reframing Information Architecture as an "organizing discipline" that intentionally organizes resources to enable interactions with them. This perspective on Information Architecture puts conceptual modeling at the foundation and facilitates the discovery and reuse of organizing principles and patterns for arrangements and interactions. It enables Information Architects to work effectively on a much wider range of design problems and domains that include publishing, business to business transactions, information-intensive services, collaborative authoring, and behavioral economics.

    Join Scott Abel, The Content Wrangler, and his special guest Robert J. Glushko, for this one-hour webinar focused on exploring why we should take a broad view of information architecture and treat it as an "organizing discipline" that can apply to much more than just web application design.
  • Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK Studios' Executive Producer decodes the endless opportunities into a robust, actionable event video marketing playbook.

    Tune into this session to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • According to IBM research, fully engaged customers spend three times more and are twice as likely to recommend your company. Yet time and time again, customers are being met with experiences that are not meeting their needs. Today’s buyers expect the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.” These heightened expectations—and the heightened reward from the new basic expectation of customer experience—present new questions for today’s marketing teams: Are you doing everything you can to provide a superior customer experience that is purpose-built to build loyalty and drive repeat business?

    In this webinar, the CMO Council will be joined by Rosie Judd, the Georgia Aquarium’s Digital Media Manager, as she shares the underlying strategy for one of the biggest public aquariums in the world, in addition to the incremental steps taken that directly led to increased engagement. We will also be joined by Keith Meade, Senior Account Director for IBM, who will share real-world success stories that will inspire ideas for enhancing the buyer experience before and after key customer interactions.

    Some of the topics covered in this interactive event will include:
    • New approaches to capturing and leveraging data to better drive engagement
    • Building a lifecycle marketing strategy that enhances every touchpoint and thinks beyond a campaign
    • Getting back to the basics of relationship building, including setting up welcome and post-transaction experiences that turn buyers into relationships
    • Measuring beyond opens and clicks, but making a splash with the business through loyal, engaged advocates
  • Creating consistent multichannel experiences is a requirement, not an option. Today, 90% of customers expect a consistent experience regardless of where or how they interact with your content. Unfortunately, many organizations are unable to deliver. But, it doesn't have to be this way. With a little planning and the right tools and techniques, we can optimize our content production processes for multichannel delivery. We can deliver the right content to the right prospects and customers, at the right time, on the device of the their choosing. And, we can significantly reduce costs — and drive sales -- in the process.

    Join Scott Abel, The Content Wrangler, for a discussion with Joe Gelb and Gal Oron of Zoomin Software about the often-overlooked topic of content delivery. You'll learn how some forward-thinking companies leverage intelligent product content to deliver a consistent and seamless user experience. You'll find out how leveraging product content can help increase sales and engender customer loyalty. And, you'll discover how you can provide prospects and customers with immediate access to the answers they need, when and where they need it.
  • Marketing is evolving from a “push” mentality – “Let’s push out everything we have to our customers and see what sticks” – to a customer-centric “pull” approach using personalised, valuable and relevant content that aligns with your customer’s experiences with your company.

    This Marketing Week webinar in association with dotMailer will help you understand how a holistic approach to customer experience can improve consumer’s perceptions of your brand and help boost sales.
  • Join this webinar to learn how triggered messaging can improve your campaign performance, and how to provide timely updates and messages to your customers and subscriber base.

    Pure360's Online Marketing Manager Lee Davies will be presenting this webinar, where he will explain and detail how you can use email automation to provide your customers and subscriber base with relevant messaging at the right time.

    This webinar will be focused around our new Advanced Email Series: Automation guide, grab it ahead of the webinar on 20th April here:

    - http://www.pure360.com/advanced-email-series-automation/
  • Roughly 5 exabytes of content were produced between the big bang and 2013. Now, people are creating the same amount within 24 hours! Whether your company has a content marketing team of 2 or 200, marketers can still feel that their output isn’t garnering the ROI it deserves. Luckily, there is one key strategy amongst the top content marketing brands that anyone can implement tomorrow to start seeing better pipeline results.

    Join the BrightTALK Academy for our panel discussion bringing together some of the hottest names in B2B content marketing. Kapost, Microsoft, and BrightTALK to discuss what it takes to be the best of the best in content marketing and help catapult your business forward.

    This panel will discussion will cover the strategic ways top marketers are:
    - Generating up to 60% or more views with on-demand assets
    - Personalizing the buyer’s journey to minimize the sales cycle
    - Recommending content on a targeted track to drive brand loyalty
  • Whether you have an offline business with an online element or you have a 100% online business, this webinar is for you my friend.

    You see, there are many elements that need to be in place for an online business to be a success, but it's so easy to lose sight of them when you get stuck in the day-to-day.

    Sometimes it get's so overwhelming you forget the reason you started your business in the first place (remember that thing you were REALLY passionate about right at the beginning?).

    Shall we try to recapture that passion and push you closer to your goals by sorting out a few fundamentals?

    In this webinar we're going to look at some essential elements you can put in place to bolster your business and help you to get the results you crave.

    From managing your mindset, setting goals, positioning and pricing to digital strategy, funnel creation, outsourcing and growth plans. I'll share some of the key elements I've learned in my 10 years of working with online business owners and the success I've had with my own businesses (which makes me proud as punch).

    Join me, you might just enjoy it.
  • Recent sales effectiveness research from CSO Insights shows that the top challenges for sales leaders in 2016 are new revenue growth and increasing overall sales productivity. In addition, 60% of sales leaders report that lack of proper tools result in longer sales cycles. LiveIntent, a leading email advertising company, used ClearSlide to address their sales challenges, which reduced their sales cycle and increased close rates. Join this webinar to hear from senior sales executives, Joseph Dressler, SVP of National Sales at LiveIntent and Jeff Schmidt, SVP, Global Sales and Services at ClearSlide, and take away tips on how you can coach your team to close deals faster and engage prospective buyers more effectively.

    About LiveIntent:
    LiveIntent is a smarter way to buy and sell ads within email. LiveIntent works with over 750 of the biggest publishers and over 475 brands to reach over 85 million unique consumers each month, the only technology of its type. LiveIntent has been named the Fastest Growing Technology Company in New York by Crain's, one of Forbes Magazines Most Promising Companies, was on the shortlist for the UK Association of Online Publishers' Best Product Launch of 2014, and was a 2013 finalist for the United Kingdom Trade & Investment Great Tech Awards.
  • While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided.

    Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. On Thursday, April 14th, Andrew Jones, industry analyst and consultant, will team up with Tealium's Chief Innovation Officer, Jay Calavas, to lead an interactive discussion that explores:
    - building detailed customer profiles using anonymous data
    - developing personalized experiences -- before an identifier is provided
    - the technology solutions that enable you to capitalize on anonymous data

    We hope that you'll join us.
  • Robert Rose, Chief Strategy Officer at the Content Marketing Institute and this year's keynote speaker at the Intelligent Content Conference, shares 4 key takeaways from the event.

    If content is king, intelligent content is the ace up your sleeve. Smart organizations are driving business impact through the application of intelligent content principles. Intelligent content is modular, structured, meta-data rich, reusable and format-free, which means you can deliver it to the right audience, in any channel, at any time.

    In this webinar Robert Rose covers best practices for intelligent content and shares how you can get started with managing content at speed and at scale.

    We’ll Discuss:
    1. How to look for tools and technology that support the creation of intelligent content
    2. Looking at the “content model” - the connective tissue between strategy and implementation
    3. Developing the intelligent content and engineering strategy
    4. How to start small and quickly expand your content throughout the organization and the buyer’s journey

    As businesses start to behave more like media companies, there emerges a seemingly overwhelming challenge: how to keep up. The only way we can keep up is if we start thinking about the structure of our digital content experiences so we can do the same.

    Who should attend: Digital Marketers, Content Strategists, IT decision makers and anyone interested in the vastly evolving marketing technology landscape.

    This webinar is brought to you by Hippo CMS and Kanban Solutions.
  • We know there is a lot of information out there to help marketers do their jobs better. Content marketing is one of the key tactical forces behind engaging the customer, and is therefore a particularly hot topic.

    This webinar is focused on content marketing, but specifically the three core areas of the discipline that marketers can benefit from learning more about – regardless of where you are on your journey.

    By attending the webinar you’ll learn:

    How to develop a balanced content marketing plan to support your most significant business objectives.
    How to mine sources of inspiration to help create meaningful content.
    How to maximise existing content to create additional assets.
    Content calendar best practices.
    Ways to get to know your content comrades within your organisation.
    The idea behind ‘content as data’ (and other must-have content marketing metrics).
  • Scrum master Henri van der Horst explains how a new communication platform for the Dutch Government was built on Hippo CMS to consolidate all of their communication streams and websites (including Rijksoverheid.nl and the Defense website), using an agile approach. This talk was filmed at Hippo's annual event Hippo.Connect in 2015.

    Want to know more about Hippo CMS?
    Visit our Website: www.onehippo.com
  • Now the GDPR text has passed through the EU Commission, Council and Parliament, it will be mid 2018 when the text becomes law and the countdown has begun.
  • According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.

    Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.

    So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?

    These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.
  • Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.

    Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.

    In this webinar, you’ll:
    * Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
    * Determine the ROI you can expect from cloud marketing
    * Engage users across channels more effectively
    * Diversify your marketing strategy through unexpected SaaS possibilities


    * TJ Hunter, Senior Manager, Digital Marketing - Global, Rosetta Stone
    * Andy Lark, CMO, Xero
    * Stewart Rogers, Director of marketing technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today and don't miss this free web discussion on marketing clouds.

    Sponsored by Oracle Marketing Cloud
  • Learn how to make your brand shoppable using visual marketing and earned content.

    Your brand is alive. It lives whenever your customers or potential customers see it, talk about it or just think about it.

    To make your brand shoppable, join our latest webinar with Olapic.

    Join Olapic’s director of account management, EMEA, Becky Dutta. She will explain how develop shoppable visual content. Learn:

    •How to implement user generated content as part of the purchase journey
    •The visual marketing effect on e-commerce
    •Implementing earned content in-app
    •Making your Instagram shoppable

    Becky will use real examples, looking at hotels that have weddings, and fashion and accessory brands.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
  • A Brave New (connected) World.

    For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

    Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

    This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.

    Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

    In the webinar, you will learn
    • How IoT will effect B2C and B2B marketing
    • About the Business to Ecosystem (B2E) and what means for your marketing plans
    • Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing
  • As more players enter the mobile game, sustained acquisition and engagement is increasingly difficult. According to technology marketing company Fiksu, the cost to secure a loyal user for a mobile app is approximately $3.50, and that’s only for app users. Fiksu also noted that the majority of smartphone users will only spend their time in a small number of apps, so it’s important for developers to know who they should target for advertising.

    How to get and keep mobile users is the biggest challenge facing marketers today. Understanding effective engagement strategies and knowing when they work and when they don't can keep even the most Zen marketing beast awake at night.

    However, getting and keeping users is more than just bells and whistles. Increasingly savvy customers are less willing to click on buzzy flashing ads, and the smarter marketer with a more sophisticated reading of the consumer wins. From localization to custom content, marketing 3.0 requires data and user intelligence. This webinar will help you kick your user acquisition into high gear.

    In this webinar you'll learn how to

    * Identify the right users at the right time using data and analytics
    * Build a loyal and engaged audience for your mobile content
    * Understand what works and what doesn't when it comes to acquisition
    * How to find the right combination of clever, pithy, and simple messaging to acquire quality users

    * Oscar Clark, Everyplay Evangelist, Unity 3d
    * Stewart Rogers, VentureBeat Analyst
    * Wendy Schuchart, VentureBeat Moderator

    Register today for this informative 30 minute webinar on mobile user acquisition.
  • Webinars are a powerful tool for engaging prospects and filling the sales funnel, and their increasing popularity amongst B2B marketing and sales teams is a testament to this. However, developing effective presentations for your online audience is easier said than done.When delivering remote presentations, speakers are often competing with email, social media, YouTube and the likes.So, how do you get your key message to resonate with your audience in an engaging, persuasive, and memorable way in this era of perpetual digital distraction?

    In the age of Big Data, this is where science comes in. Research has shown that there are numerous tactics to take your webinar presentations to the next level.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Dallas Jessup, Content Marketing Manager at BrightTALK, will narrow down the must-implement tactics and discuss:
    - How to be a more persuasive presenter - backed by science;
    - Sure-fire ways to ensure your message is ingrained into your audience’s brains;
    - Why you should focus on visuals and stories for revenue generating webinar presentations.
  • App Store Optimization isn't just about finding new ways and approach to get users to discover your app. It has evolved to encompass the complete app marketing funnel — including the creatives and strategies you can harness to ignite emotions and inspire users to explore your app after the install.

    Learn from the real-life examples and experiences of David Lane, Founder & Managing Director of Fat Fish Games. The independent games studio in the U.K., which was named Best Indie Game Developer at the 2015 Apps World conference, has produced several successful apps including Bubble Heroes, which was recently selected as one of Apple's 'Game of the Week' in 80 countries. Smart A/B testing allowed the company to make some tough choices — allowing Fat Fish to increase the app install rate for its flagship game Bubble Heroes by 18%, cut CPI by half, and save weeks in manpower.

    Discover how you can take your app to new heights without growing your budget or the headcount of your UA team by attending this VentureBeat webinar, where David Lane, Founder & Managing Director of Fat Fish Games, and Mika Levo, Head of User Acquisition at Pollen VC, will join Peggy Anne Salz, author of the report, to share proven and practical advice to super-charge your app store presence and your app company results.

    In this half hour ASO masterclass, you'll:

    *Learn practical approaches to optimize creatives and other key app store elements that engage your audience.
    *Discuss metrics that matter and the approaches to A/B testing that will allow you to determine with certainty what flies and what fails.
    *Discover the tips and tricks that will allow you to drive the reviews that are essential to raise your app profile and appeal.


    * Peggy Anne Salz, analyst, VentureBeat
    * David Lane, Founder & Managing Director of Fat Fish Games
    * Mika Levo, Head of User Acquisition at Pollen VC
  • According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will interactively discuss the role of email marketing within an Omnichannel strategy.

    Keynote speaker: information will follow soon

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?

    By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.

    Join Thue Madsen, Marketing Operations Manager at Kissmetrics, and Hana Abaza, VP of Marketing at Uberflip, for a webinar on how to use webinars to meet your B2B marketing goals.

    You’ll learn how to:
    Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
    Leverage A/B testing to improve your webinar strategy
    Gather the metrics and insights you need to produce better webinars
  • What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage them in the multi-channel buyer's journey of today’s world.

    This session will delve into many questions impacting the IT’s professionals digital experience, including:
    - What engages an IT professional?
    - What content types do IT professionals prefer to consume?
    - What’s unique about persuading an IT pro?
  • Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

    We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

    Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

    Learn how to:
    * Target the right players, and the key engagement strategies that work
    * Maximize profits from ads and IAP, and which players are most receptive
    * Predict and measure the lifetime value of players by acquisition channel
    * Apply killer strategies, taking lessons from the most successful games
    * Unlock the lesser-known data secrets behind monetization

    Sign up now!


    * Dean Takahashi, GamesBeat editor, VentureBeat
    * Ran Avrahamy, VP of Marketing, Appsflyer
    * Stefano Melucci, VP of Product, Thumbspire
    * Mark Robinson, CEO, DeltaDNA

    Sponsored by DeltaDNA
  • Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.

    Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.

    With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.

    In this webinar you’ll learn to avoid similar mistakes, including how to:
    * Use not abuse user engagement
    * Target and personalize ads to maximize ROI
    * Understand the difference between social advertising and advertising
    * Identify which social channels are most effective for which advertising

    Register for free today!

    Panelists include:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Webinar Manager, VentureBeat

    More panelists coming soon!
  • As companies race towards their revenue goals this year, 3 questions are typically on their mind:
    -Is our sales & marketing engine tuned for highest performance?
    -Are our teams aligned and executing effectively?
    -Do we know when we’ve achieved success, and how to continuously improve?

    In this webinar SiriusDecisions and Showpad will share insights on how leading organizations shift their Sales & Marketing engine into overdrive, putting them way ahead of the competition. You will be able to:
    -Define typical points of failure and areas of focus for your teams.
    -Align your teams and message to the buyer journey to speed sales.
    -Gaining a common destination with measurable goals and metrics.
  • How to get and keep mobile customers is a question for the ages, the existential cause of marketing crises across the land, but fear not. Even inspired marketing professionals get mired in a land of meaningless lingo -losing customers faster than a Corvette passing a Pacer.

    Without engagement, acquisition means nothing and marketers are stuck, unless they learn the right tactics to apply mobile technologies rightly. From mobile games to awesome apps, consumer acquisition can transform a glassy eyed, mobile-reluctant consumer into a loyal, die hard admirer. So put down your confusion and disappointment and your malaise, lift up your mobile consumer so that she can be ignited with the fiery passion of a million suns for your products and services. It’s not magic. It just feels like it.

    In this webinar, you’ll learn how to;
    * Personalize without being creepy
    * Utilize in-app ads without losing customers
    * Turn loyal customers into influencers
    * Create effective feedback loops that are simple and easy


    * Paul Malicki, CMO, EasyTaxi
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More presenters coming soon!
  • Traditional medical device content creation processes are riddled with unnecessary and error-prone manual tasks. Content is touched by humans multiple times during its lifecycle. It gets created, reviewed, re-reviewed, readied for publication, and translated. Each of these tasks involve multiple physical handoffs and introduces potential copy-and-paste errors as content is transferred from one software tool to another.

    Typically, medical device content follows rigorous standard operating procedures that define the intent of the content being created, its intended audience, and suggested scope. Surprisingly, there's little or no guidance provided on how best to write and structured the content. This lack of guidance, and of repeatable content production processes, introduces unnecessary expense, time-to-market delays, and costly errors.

    But, we can reduce the drawbacks associated with the manual approach to content production. To do so, we have to move away from handcrafting content and toward a repeatable manufacturing model. A model that allows us to quickly and easily build medical device content in the same manner as we produce medical devices. We call this intelligent content.

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Ann Rockley, content strategy expert and president of The Rockley Group. This webinar is designed to teach you how you can address the challenges of medical device content with an intelligent content strategy. You'll learn how adopting intelligent content can help you increase regulatory compliance and significantly reduce cost and potential for error.
  • If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar in which VB analyst Jon Cifuentes will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application


    * Jon Cifuentes, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • Nothing makes customers unsubscribe and ignore emails faster than indifferent and uninformed spamming, but email personalization isn’t always the answer. It can be creepy when overdone -- think hyper-localization or incorrect demographic data. When it comes to email marketing, finding the middle ground between effectiveness and stalking is the sweet spot. Recent data suggests that more than 50% of people unsubscribe to email because content is irrelevant, too frequent, or both.

    This webinar will help you build the right kind of personalized email marketing, without being a creeper.

    In this webinar you’ll:

    * Narrow down customer interests and respond with content that is actionable and useful.
    * Targeting the right data to appeal to customers' needs and desires.
    * Managing email frequency the right way.
    * Identify warning signs that you may have gotten a little too personal.

    * Andrew Rothman, Blue State Digital's West Coast Head of Creative/Delivery
    * Doris Higginbotham, president of Canon Information Technology Services, Inc.
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today and keep your carefully crafted marketing emails out of the spam folder.
  • Whether we like it or not, we live in a rapidly evolving copyright-intensive world. Virtually every photo we take, every email we write, every song we listen to, and every video we watch on YouTube is copyrighted. You may know that peer-to-peer file-sharing is illegal, but how many of the uses you regularly make of digital content on the web is OK as a matter of copyright law? When is remixing or mashing up other people's content, or quoting at some length from content you either like or hate? When do you need to clear rights with copyright owners, and when can you rely on the fair use limitation on copyrights? What's the difference between copyrights, patents, trademarks, and privacy rights?

    Copyright is a valuable asset for all of us authors. We ought to be careful about giving these rights away through contracts with publishers or other firms that want to exploit our work. Authors who assigned their rights years ago may be able to get back those rights if the work is no longer being exploited. Join Scott Abel, The Content Wrangler and Pam Samuelson, for this free one-hour webinar to get answers to these and others of your questions about copyright and how it affects the world you live in.
  • Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:

    - How webinars can contribute to an organisations digital strategy,
    - Best practices to follow when using webinars as part of a digital strategy.
    - Measuring the success of webinar campaigns effectively.
  • Finding the right mix of mobile marketing tactics is more than jamming the airwaves with every social conversation, word game, and clever video. After all, more is just more. Getting it right the first time takes far more than luck, spit, and duct tape. It requires a subtle and sophisticated understanding of your audience, their appetites for mobile messaging, as well as gauging their potential loyalty.

    Smart mobile content and technology lives at the intersection of scale, frequency, inclusion and personalization. Whether sponsored apps, location-based services, or ringback tones and call alerts, SMS or MMS, finding the right mix of mobile starts requires smart analytics and creativity.

    In this webinar, you’ll learn to:
    * Create genuine inclusion to boost brand awareness and loyalty across channels
    * Build multi-channel location-based services to build unique customer experiences
    * Use smart mobile-video to promote products and services
    * Offer loyalty based coupons and deals to craft artisanal experiences
    * Utilize analytics to understand customer base

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Webinar Manager and Moderator, VentureBeat

    More panelists coming soon!!!
  • Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

    We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

    Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
    His informal way of speaking and his seniority will definitely inspire you.

    In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

    Recommanded websites:
    EURObizz: www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    LinkedIn profile Mark Appel: www.linkedin.com/in/markappel