The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.
Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.
Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.
Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?
This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:
• How to design a content marketing program that complements your marketing initiatives
• The way to find your voice – and how to adhere to it across media and platforms
• Which internal professionals to target for particular platforms (and how to get them to agree to do it)
• The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
• How to determine the ROI of content marketing, plus the tools and metrics to use.
* Stewart Rogers, Director of Marketing Technology, VB Insight
* Corey Weiner, COO, Jun Group
* Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
* Wendy Schuchart, Moderator, VentureBeat
This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.
Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
When marketers advanced into 2015, headlines announced that it would be the year of customer analytics and intelligence—a year when CMOs would be shedding the fear of “analysis paralysis” and turning the threat of big data into big opportunities with customers. Yet in survey after survey and study after study, CMO Council members agreed that while the desire to achieve dynamic customer experiences was there, the reality of using data to create these experiences was a difficult task, especially when the customer was demanding personalization beyond the confines of marketing-only data.
So how are best-of-breed brands truly forging ahead with data? What are the new buzz-worthy opportunities that will make headlines (and possibly headaches) for marketers in 2016? Will the Internet of things truly be the opportunity that analysts are predicting, or will it be yet another far-off dream that only the richest brands can afford? Where will the customer expect brands to meet them next? And who is already on the path to meet these rising demands?
To kick off 2016 and begin to circulate some new ideas, the CMO Council is partnering with Teradata to host a one-hour webcast to discuss the big trends of 2015 and where the new year will take us. Among the key topics to be discussed:
• New expectations for data: From aggregating data from new sources to managing and cleansing the data we have, what are the new requirements for the data-driven business?
• The Internet of everything: Beyond smart cars and connected homes, the Internet of things will tell us more about our customers while demanding new intelligent engagements…are we ready?
• Anonymous no more: The difference between crossing the creepy line and thrilling a customer with relevance is a thin one that demands that marketers connect the dots between a single user’s known and unknown behavior online…but how?
Webinars are continuously ranked as one of the most effective marketing tactics for B2B companies. Whether you're leveraging webinars for thought leadership, product demos or customer testimonials here's what it takes to have a stellar presentation that accelerates your business forward.
Companies around the globe are leveraging online presentations to attract, connect and engage professionals to convert followers into customers. However, mediocre presentations can drive prospects the other way. With over 50,000 webinars and videos on BrightTALK, BrightTALK's VP of Audience shares what it means to present an extraordinary webinar.
With more team members being involved in the decision-making process, creating a content to engage with everyone from newbies to the c-suite can be complex. Marketing teams must be agile in order to have their message heard by enough of the right people. BrightTALK's Content Marketing Manager shares some quick tips to create and repurpose content to keep your pipeline full.
B2B lead generation involves so much more than simply producing leads — of course, much of the value that comes from lead generation tactics lies less in the quantity of leads and more in the quality.
Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies but can also help to better qualify leads and construct rich lead profiles.
Join Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico for an intense hour exploring the strategies and tactics used by leading next-generation content marketers.
How to convert significantly more leads from your content marketing
How to build rich lead profiles that include content consumption, buyer business challenges, and readiness
How to evaluate your content marketing results in a radically different way
With the right tools and tactics, anyone can take a cold call and turn it into success. Let Steve Richard of VorsightBP and Zach Lagod of ClearSlide take the trepidation out of cold calling in this 45 min session. You will learn:
- Why calls with no hypothesis are a waste of time
- Cutting-edge methods for using personalized video to capture attention
- How to combine email, social media and phone calls to reach your prospects
Learn about Quantum’s exciting new high-performance workflow storage system - Xcellis!
Xcellis Workflow Storage is the latest innovation in the continuing development of Quantum StorNext appliances. It is a high-performance storage family engineered to optimize workflows, streamline operations and empower organizations. Quantum Xcellis Storage Systems solves the world’s hardest data management problems in media & entertainment, video surveillance, life sciences, geospatial and government.
Benefits of Xcellis…
• Enhance workflows, boost efficiency, and improve productivity.
• Scale capacity and performance in parallel or independently.
• Combine SAN performance and NAS connectivity and promote collaboration and support workflows.
Xcellis is for companies that depend on rapid, reliable access to content to deliver the products, services, and intelligence that drives their business.
For more information visit: www.quantum.com/Xcellis
Thousands of forward-thinking organizations are leveraging modern sales enablement strategies and technologies to much success, and the time has never been more relevant than when the most important sales meeting of the year is upon us - Sales Kickoff. If 70% of material covered during training is lost within the first 24 hours, how can you ensure that the valuable information you are providing to your team is most effectively delivered, retained and reused with customers and prospects?
The way people buy now has fundamentally changed forever. Strategies and tactics sales organizations have relied on for years no longer meet the needs of the marketplace. Everyone is looking for new ways to sell but many organizations are struggling to understand what “better” sales enablement really looks like. And yet, research powerhouse CSO Insight reported that organizations with a sales enablement function in place achieve 8.2% higher revenue than those without.
Join this webinar to hear industry experts Thierry van Herwijnen, Host of Sales Enablement Labs, Kyle Parrish, VP Sales and Emma Dunnstone, VP Marketing at Showpad, dive deep into why a solid sales enablement strategy and supporting technology is crucial for a successful Sales Kickoff.
In 2016, it's time to revamp your mobile app strategy.
It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.
To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.
These real-life case studies will help inform your 2016 mobile marketing strategy.
In this webinar, you'll:
* Optimize your user onboarding to improve lifelong retention
* Learn about tools you didn’t know existed for driving deeper personalization
* Triple mobile push notification opt-ins through new tactics that are proven success factors
How often have you had forecast surprises? Found that your team over-invested in the wrong deals? Discovered that a sales rep struggled with outdated materials or couldn’t differentiate your offerings? Research from Aberdeen Group confirms that most Sales Leaders are dealing with lengthening sales cycles, missed forecasts, rep onboarding and time-to-value challenges, and changing customer needs and expectations. In this informative webinar, Peter Ostrow, VP and Research Group Director of Aberdeen Group, will discuss sales effectiveness research findings on how the top 20% of sales teams are addressing these challenges to outperform the competition on quota attainment, deal size and sales cycles by digitizing their sales processes and interacting with insight.
Will 2016 be a year of disruption or innovation? For some businesses, disruption will come in the form of new businesses and new business models challenging the very behavior of how, when and where customers engage with brands. Digital transformation is increasingly influenced by new digital business models, which have played an increasingly visible role in the digital marketplace, with subscription brands like (like Netflix, Apple Music, Birchbox and the Dollar Shave Club) and pay-to-access business models (including Airbnb and Zipcar). The Internet of things (IoT) promises to open the disruptive floodgates, with unsuspecting industries seeing the model take hold in unlikely places.
Consider new business models within healthcare, where providers no longer need to heavily invest in equipment, instead paying incremental fees for as-used services of X-ray equipment and advanced monitoring systems. What was once a traditional business model of equipment as the end product has now given way to multiple business models powered by connected devices.
The new normal is that customers across both B2B and B2C industries can now choose to buy in the exact way that suits their convenience. These new pricing innovations can forever disrupt an industry—or forever ruin the customer experience if executed poorly.
Can we envision a world in which our products are free but our revenue is derived from incremental service sales? Can we see a revenue stream waiting in a recurring revenue model that leverages sensors and the IoT to optimize services, from directions to automotive services?
Join the CMO Council and our partners at Aria Systems as we gather experts in driving this disruption to discuss new ideas, new opportunities and the role marketing must play in ensuring that the customer experience is managed and optimized, from the point of engagement through loyalty
Relationships are hard work. Relationships in the modern mobile age are about ten times harder. It comes down to more than just a message and smart branding – it's one part heart, one part messaging and about four parts data science. What worked yesterday probably won't work today and it definitely isn't going to be good enough tomorrow.
Publishing superpowers CBSi and Thrillist are two best in class examples of mobile success stories. CBSi of course comes from the same organization that gave our great grandparents the news – this monolithic media company has now transitioned gracefully into the digital age. VentureBeat lifestyle peer Thrillist, meanwhile, is dominating the new media publishing space. What do they have in common? Each of these titans adopted to changing usage models through predictive tech and machine learning to build robust user data banks.
We’ll learn how they’re delivering relevant user experience at scale. We’ll find out how they went mobile to triple their user engagement and find out how machine learning can be applied in actionable ways to increase personalization and deliver bottom line results – today.
By attending this webinar, you’ll
* Learn how to use machine learning against user profile data to increase user engagement.
* Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables.
* Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year.
* Michael Powers, Vice President of Product, CBSi
* Ken Peltzer, Vice President of Technology, Thrillist Media Group
* Andrew Jones, Analyst, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register today for this free interactive web event and get the opportunity to have your burning questions answered by Powers and Peltzer LIVE in the panel discussion.
Bill Raymond is an author and consultant in the project management space. Recently, Bill set about writing a new book and along the way came to realize the power of the content locked into his books. He was looking to re-purpose that content in print, web, and eBook formats. He also wanted to use that same content to build in-person and web-based training. Bill went on a journey searching for the lost unicorn in the woods that could provide a one-stop-shop for all his needs as an author and content manager. Returning from the woods with worn shoes and no unicorn, Bill set about building his own software tools to help his business manage and curate content.
Join Scott Abel, The Content Wrangler, and Bill Raymond, Founder of Cambermast, LLC, as they talk about Bill's journey to create a new set of content management tools.
It’s all too common for websites to experience significant drops in traffic, leads and revenue after a site redesign or migration. The good news is, this can be prevented!
If you’re planning on launching a new website or moving to a new CMS, it’s critical that you evaluate and address all potential risks. The SEO team at Titan SEO has implemented hundreds of site migrations and has seen it all.
In this webinar, Titan SEO’s President, Danny Shepherd, and Vice President Mike Tretinjak will share website redesign and migration tips you may not have considered. You’ll also learn how to leverage your website migration to increase your organic rankings and traffic.
You’ll leave the webinar with the confidence and knowledge you’ll need to execute a smooth website transition.
Understand the value of cross-platform advertising with leading insight from Research Now
New research reveals different roles each device plays in the consumers’ path to purchase, highlighting the importance of cross-device, advertising activity.
Join this Marketing Week webinar, in association with Research Now, to discover:
•The value of multi-platform advertising
•The methodology behind measuring digital effectiveness
•The role each device plays in cross-device advertising campaigns
Liam Corcoran (Division Director EMEA, Digital and Mobile, Research Now), will outline how Research Now measures campaign effectiveness uplift amongst those exposed to campaigns across two or more devices. Partnering with PHD, Manning Gottlieb, OMD, Celtra and the Association of Online Publishers, they measured the effectiveness of cross-platform campaigns by a major retailer and car manufacturer – understanding differences between creative, device and publisher.
Register now and join Liam for this insightful look at how cross device advertising is becoming ever more integral to digital campaigns.
The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.
Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.
The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.
Here are just a few of the issues we’ll address:
•How ready is your marketing leader and inbound advocate?
•How ready is your email list?
•What should your first marketing goals be?
•What services will you outsource?
•Appropriate document management for security and version control
•Is the needed social media protocol in place?
•Roles of team members
The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.
Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.
Marketing automation platforms (MAPs) help to identify, qualify, convert, and grow customers. It does this by enabling marketers to define rules and processes by which to engage customers at greater scale and with greater relevance, driving a demand generation overall strategy.
Marketers using marketing automation are substantially increasing key metrics like demand generation, leads, conversions, and revenue. We find in our own research that 80% of MAP users see their leads increase, and 77% see conversions increase.
Yet only a fraction of businesses are using marketing automation for demand generation today. Why?
First and foremost, it’s hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. Not only are there more vendors than ever, but more features. MAPs are made up of many different feature-sets.
Implementation is also a challenge. Nearly three in four MAP users said they had issues or delays in getting results.
This webinar is based on data from 243 marketing automation users. The findings cover features, pricing, and services for 24 of the top vendors. We also conducted dozens of interviews and incorporated market share close to 20 million websites.
In this webinar you will learn how to:
* Select the right vendor for you, based on business type, size, and industry
* Understand and avoid delays and challenges
* Maximize ROI by using tactics that work best
Andrew Jones, VB Insight Analyst, VentureBeat
Gina Kilby, Sr. Digital Marketing Director, Stonyfield
Steve Neely, CMO, Casino del Sol
Wendy Schuchart, Moderator, VentureBeat
This webinar will be based on Andrew Jones' VB Insight report, refreshed in December 2015.
Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
If you’re already using Act-On, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Act-On expert Chris Dennen of Schneider Electric reveals various hacks for getting better results out of your Act-On software.
From Twitter Moments to Snapchat Stories, Facebook to YouTube, sports producers are having to deliver content in more places than ever before and faster than ever before. In this webinar featuring experts from Quantum and JB&A/CatDV, you’ll learn about:
- The growing importance of social media for sports video personalization, sharing, tracking, and deepening fan loyalty
- Specific technologies for sports brands to drive their social video strategies
- How asset management and storage technology are critical tools for successful social video
- Success stories and use cases of sports brands using asset management and storage technology to power their social video strategies
- Tips, tricks, lessons learned, and more!
Be honest - are you currently fully leveraging the data you already have? If you are like most marketers, the answer is likely 'No.'
Today's consumers take full advantage of their ability to share their perceptions of, experiences with, and feelings toward a brand – whether brand-driven (e.g., CSAT surveys or brand perception studies) or consumer-generated (e.g., social commentary or product reviews). Yet many marketers aren’t making the most of all of this valuable information flowing into their dashboards, CRMs, and survey platforms. The energy seems to be placed on the capturing of the data rather than its utilization.
You are likely already sitting on a gold mine of insights. The question is - how can you transform the customer feedback you already have into the actionable intelligence your brand(s) need to succeed?
Join Adam Rossow, CMO of iModerate, for this informative, actionable, and free webinar where you will learn:
• What types of data marketers are neglecting instead of harnessing
• How to derive meaningful insight from these info streams without waiting weeks or breaking the bank
• Additional opportunities to collect and leverage consumer feedback through pre-existing platforms
Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment.
Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.
This session will cover:
- Leveraging rich media to increase engagement
- Best practices for live streaming, video production and social media to drive buzz and engagement during an event
- How to repurpose content from a live event to maximize exposure
Done well, email personalization cements the relationship between consumer and brand. Performed poorly, perhaps nothing drives a bigger wedge between the two.
The good news: Organizations are willing to invest in email and related tools given its proven ROI, $38 for every $1 spent, according to VB Insight's research. The more points of contact you can correctly personalize, the stronger the bond, and those organizations pushing beyond dynamic field insertion (e.g., "Dear Jane") stand to reap the highest rewards from engagement, loyalty, and spending.
In this webinar you'll become an email personalization powerhouse when you:
• Learn how to can increase your email open rate and click-through rates
• Discover new data types for personalization: It goes far beyond the recipient's name
• Hear about the latest technologies that ease email personalization pain points – without hurting your wallet (or relationship with the CFO)
• Figure out the best partners for your business, depending on specific requirements, vertical, existing solutions, and company size
• Avoid the gotchas of personalization: Wrong names, outdated information, and missing data points
Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, February 17 for a live interactive exec roundtable "Becoming an email personalization powerhouse."
Sign up now and you'll get a reminder – personalized, of course.
Andrew Jones, Analyst, VB Insight
Monica Zent, CEO, Foxwordy
Kevin Michael Gray, Founder, ApproveMe
Wendy Schuchart, Moderator, VentureBeat
This webinar will be based on Andrew Jones' VB Insight report, published in December 2015.
Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Global social ad spend doubled last year. And for good reason: the returns are proving exceptional. Paid social precision targets your audiences, harnessing relevancy to deliver results – when done right, anyway…
So, how should you approach paid to ensure you get the most bang for your buck? This webinar takes a look at best practices drawing on expertise across both B2B and consumer brands (and a Drum award for Best use of Social Media Advertising). You will learn how to squeeze value from paid by:
1.Reaching the audience you want, learning from the one you have
2.Leveraging external data sets to create precision targeting
3.Segmenting audiences by natural language and behaviours to drive results
4.Match format & creative to drive maximise paid engagement
5.Understanding the drivers of bid pricing to trim your costs
From how to cut the social data through to A/B testing content, Tom and Katy will talk you through best practice in paid social media.
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will interactively discuss the role of email marketing within an Omnichannel strategy.
Keynote speaker: information will follow soon
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value in 2016. In fact, according to the insights from more than 150 senior marketing decision makers, 58 percent will be adding more personalized experiences that are directly based on customer data. However, only 16 percent of marketers in the same study admitted they are delivering a customer-centric experience that fulfills brand promises and value at every step of the experience.
-44 percent of marketers admit they do not have good visibility into customer lifetime value and retention rates
-36 percent feel that the current market environment is cluttered and confused, with a mass of online and offline communications adding to the noise and making it more challenging to engage with customers
So where will marketers need to invest, innovate and advance in order to reach their goal of delivering on the power of personalization? With an ever-growing list of marketing priorities, what personalization priorities exist? How do we ensure that the investments in talent and technology are moving the revenue needle? How do we finally put an end to “random acts of marketing” and, once and for all, create a connected, multi-channel experience that is in the context of the brand and the customer? What does the must-do punch list for prioritization look like for the entire customer-engaging organization?
Join the CMO Council as we gather a roundtable panel of guests to discuss the key marketing priorities that will make personalization a priority in the coming year. This will be an hour-long roundtable discussion of the needs, issues, challenges and big wins that marketers can achieve in the coming year. Joining the CMO Council on the panel will be experts from Pegasystems, who will be providing industry best practices and insights from leading brands.
In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.
In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.
Join Justin Gonzalez, Senior Marketing Manager at DoubleDutch, and Hana Abaza, VP Marketing at Uberflip, for a webinar that will provide expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.
How to define your event marketing goals and measure progress
How to reimagine your event experience to engage attendees
How to demonstrate the value of events to your leadership team
Localization managers often complain that it’s difficult to assess and compare language services vendors – that they all look alike. When you add the challenge of understanding the supply chain for translation and localization services, even the most experienced procurement staff struggle to understand the complexities of pricing, supplier types, services, subcontracting relationships, and specialties. Some try to solve the problem with complicated RFPs, but find this is only marginally successful. To address this common challenge, language industry experts from the GALA community formed a working group and carried out research to determine the fundamental parameters by which service providers can be measured and compared. This webinar will examine the results of their research – a list of twelve key dimensions in three main areas – that can help procurement staff compile clear data for evaluation and comparison purposes.
Join Scott Abel, The Content Wrangler and Véronique Özkaya, Chairman of the Board at GALA, to get a better understanding of the translation supply chain, learn about key metrics by which to measure and assess translation/localization providers, and the questions to ask yourself and your prospective language services vendors before embarking on a project.
Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:
* Determine the ROI of your mobile app investments
* Partner with software developers to create innovative, multi-platform apps
* Leverage programmatic transactions with analytics
* Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
*Expand into mobile ad search.
* John Koetsier, Mobile Economist, Tune
* Scott Monty, Principal and Author, former head of global social media, Ford Motor Corporation
* Andrew Paradise, CEO, Skillz
* Wendy Schuchart, Moderator, VentureBeat
Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.
Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
While demand generation professionals have struggled to balance their pipeline with quality vs. quantity of leads, across the board marketers are tipping the scale strongly towards quality. A key factor in attracting and re-engaging your best buyers boils down to having your message where they are.
BrightTALK is becoming a must-have paid media buy for B2B companies to connect and close new business.
This session will highlight how BrightTALK connects you to your best buyers and simplifies your demand gen efforts to fill your funnel. Join us to learn how our content marketing platform can:
- Highlight your solutions to our audience of 4+ million professionals with over $7 billion in annual budgets
- Drive traffic to your upcoming and on-demand content through smart recommendation engines to attract your best leads
- Target your ideal audience in one of our 81 specialized professional communities
- Refine your strategy with insights on the hottest trending topics within your market
Please join Quantum, StorExcel & IPV for an engaging webinar about "how to leverage object storage in file-based workflows?" You will hear from their experts as they discuss Digital Asset Management (DAM) platforms and Intelligent Storage Layer (ISL) solutions. They will show you how you can bridge the gap between file and object-based workflows while managing multi-tiers with multi-tennants residing on traditional on-premise and off-premise storage platforms.
This live webinar will be led by key insights from Econsultancy’s Quarterly Digital Intelligence Briefing: 2016 Digital Trends, published in partnership with Adobe.
Based on trends and data gleaned from a global survey of 7,000 marketing professionals, hear lively discussion that will outline:
- The importance of customer experiences to develop sustainable competitive advantage
- Key dependencies such as personalisation, marketing automation and other implications for managing marketing activities
- Trends that will impact your role and the wider competitive environment
- First-hand examples of companies that are taking the lead to contextualise the insights that have surfaced from this research
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action. Attend this webinar to start the process.
Intranet expert Steve Bynghall will give you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, this webinar is for you.
Selected topics Steve plans to cover:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward. Core to this is how organizations are getting smarter about opportunities to more strategically target the prospects that are most likely to yield profit and success. Marketers have embraced their role as the orchestrators of the customer experience, but there is still a real need to remain in the driver’s seat in steering bottom-line growth and enabling sales engagements.
Join the CMO Council as we explore the new secret sauce of the smartest CMOs—predictive intelligence. With the right predictive tools, all of this insight can be derived from data already collected across the organization and can be supercharged with third-party intelligence to pinpoint and predict just where organizational resources can be deployed for maximum effect.
Customers that take to social media to complain are ignored to the tune of over 280 million messages per year. The retail industry is the worst offender, ignoring eight out of ten customers on social channels.
Understanding the tools that help drive support, and engagement is imperative, not just for your current bottom-line, but for the future. Don't forget, Google is indexing all those complaints for all to see.
Choosing the right social media marketing tools and tactics for customer support is a ‘must do,’ not a ‘nice to have.’
Join us to find out how to leverage social media management tools to win over unhappy customers. VentureBeat's own director of marketing technology Stewart Rogers is joined by New York Times' best-selling author Jay Baer ("Hug Your Haters" 2016) for this fast-paced half hour discussion, complete with audience interactive Q&A session.
In this half-hour webinar, you'll:
* Learn how to save face with your angriest customers -- and turn them into your most valuable asset.
* Use social media management tools to curry favor with the faceless customers you don't even realize you had.
* Increase customer engagement across the board.
* Stewart Rogers, Director of Marketing Technology
* Jay Baer, social media guru and best-selling author "Hug your Haters"
* Wendy Schuchart, moderator, VentureBeat
For more information on VB Insight, go to Insight.venturebeat.com to read the latest research and marketing analysis.
In its annual Tech Heads study, Octopus Group spoke to over 400 UK directors to explore trends in content consumption and buyer behaviours for B2B businesses.
The findings reveal a paradox: attention spans are shortening, but decision making time is extending (an average of 16.5 weeks currently according to respondents).
Octopus Group calls this challenge the ‘Content Pinch Point’, and it’s a big problem for marketers. It means that it’s never been harder to connect with and subsequently convert prospects.
Marketers now face a difficult task: catching prospects’ attention quickly through bold, creative, differentiating campaigns that are short on words and big on impact; yet once sales teams are engaged with prospects, marketing needs to suddenly become considered, consultative and big on substance to help their sales colleagues get over the finishing line.
Two very different styles of content marketing, which are incredibly difficult to integrate without appearing to have a bi-polar brand.
But there’s a huge opportunity for marketers who do manage to get it right, as their brand will give prospects a truly elevated and differentiated experience, which will tell in the pipeline they generate.
This webinar aims to help marketers capitalise on the opportunity and Billy Hamilton-Stent, Octopus Group’s client strategy director, will cover:
How the content ‘pinch point’ is adversely affecting marketing departments.
The tell-tale signs that reveal the pinch in your campaigns.
Strategies to rectify the problem and turn results around.
Practical ways marketers can support sales in the journey from interested lead to high value customer.
This year is going to be THE year of Instagram marketing. In the last quarter of 2015, Instagram rolled out paid programs for select partners and ad-tech companies.
In this Marketing Week webinar in association with AdRoll; Alan Fitzgerald, Solutions Specialist EMEA AdRoll, and Sarah Cunningham, Growth Marketing Manager EMEA AdRoll, break down just how businesses can make the most of Instagram from organic, paid, and partner campaigns.
• Why Instagram might just be the best channel for social media marketing
• Prime examples of how to build effective Instagram content
• How to build great partner marketing campaigns
• How paid ads on Instagram work & what companies can do to make them the most effective
Can one word, picture, or extra icon make a difference in a brand's engagement? Quite simply, the answer is yes.
Every component of a website or mobile app potentially can attract or repel the intended audience. From the headline's wording, color, and font size, to the use of photograph or video, and number of call-to-action buttons, too much or too little of a good thing may counter a brand's intentions.
Marketers typically measure interactions: The number of times users watch and share a video, download a whitepaper, or tweet a link are only some of the many performance variables. Even when the figures are satisfying, conversion rate optimization asks "what if." By leveraging conversion rate optimization (CRO) tools, brands report tremendous gains in downloads, open rates, and overall engagement.
Discover how your brand can benefit from CRO by attending this VentureBeat webinar, where the CMO of Columbia Sportswear, Stuart Redsun will join VB Insight's own Stewart Rogers to talk about his experiences and results with conversion rate optimization.
In this half hour exec roundtable, you'll:
* Learn best tactics – such as A/B split tests, website heat mapping, mobile, and performance tracking
* Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report
* Understand the impact CRO can have on your brand
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Stuart Redsun, CMO, Columbia Sportswear
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.
When it comes to advancing the pipeline, B2B marketers face a common problem: audiences are rarely want to be sold, but you have to generate new opportunities for sales. Webinars are amongst the best formats to engage with prospects, but how do we resolve the tension of not being sales-y while still generating revenue?
The good news is that research has analyzed how the brain wants to consume information when your intent is to persuade. The end result? Influencing decision makers with integrity to successfully increase marketing-influenced pipeline.
Join Roger Courville, CSP, author of The Virtual Presenter’s Playbook and connectorship expert for a lively session on how to:
- Get inside your prospect's brain so that it hears your message
- Create a sound story foundation that works for both webinar invitations and presentations
- Incite action through this simple process for creating webinar presentations
- 4 techniques for non-salesy persuasion in your webinar presentation
Bonus: Two attendees at the live presentation will receive a signed copy of Roger’s not-even-on-the-market-yet book, The Virtual Presenter’s Playbook.
This talk is aimed at startups or companies that are seeking to expand internationally for the first time. In this talk, Dr. Roturier will use two Web application examples to review multiple internationalization and localization tasks in the light of recent advances in the field.
• Presentation of the conceptual framework introduced in “Localizing Apps”
• Focus on the ACCEPT Portal, an open-source demonstration and experimentation Web application that was created during the FP7 ACCEPT project and partly localized using the Transifex platform
• Review a small mobile-ready Web application to illustrate a different set of localization challenges
While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. Combined with title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation, chief marketing officers are constantly being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations.
Along with trying to establish themselves in the C-Suite, global marketers are also facing an increasingly complex, distributed and digitally driven marketing ecosystem. With unmeasured pressure to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions, they are also called on to collaborate on an unprecedented level with CFOs, CIOs and COOs as well.
A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to transform.
To get an inside look into the Chief Marketing Officer (CMO) Council’s upcoming CMO Summit in Singapore, please register for our exciting webcast that will explore key Summit topics and how the role of the CMO must be reshaped in order for the CMO to rise as a true business leader.
Some of the broad areas we will explore include:
● The biggest shifts in the CMO role during the past five years
● What has most impacted the CMO role: talent, technology or transformation of the business and the customer?
Further webcast details will be announced shortly.
Sam Marshall has worked in intranet and digital workplace for 15+ years. He’s consulted on and benchmarked 60+ intranets. Along the way, he’s seen common mistakes that can doom an intranet project. More importantly, he’s learned how to avoid those mistakes to create intranet success.
In this webinar, Sam details common intranet implementation mistakes. Learn from the mistakes of the past to create a better future. A better intranet.
Can’t make the live webinar? Register anyway and you can view the on-demand replay as soon as it’s over.
It’s often really hard for users to find the information they need, and that’s why content teams reach for taxonomy. The hope is that consistently labeled pieces of information will be easier to search and navigate. But the effort and discipline to adopt a taxonomy can be daunting.
Will it take months of analysis and training? Will fitting everything into neat containers destroy authors’ creativity? Taxonomy does take effort, but when it’s done properly, the benefits more than justify the pain. More than just labeling information and parceling it into neat boxes, it’s about understanding the underlying concepts that your content describes.
The actual tags you use are secondary to the ideas behind them — each piece of content’s subject matter, purpose, intended audience, and role in the larger content set. Using a taxonomy makes you look again at what you are writing. You abandon information for its own sake, and instead shape content to fit your customers. Not only does their experience with search and navigation improve; what they find speaks directly to their needs.
Join Scott Abel, The Content Wrangler and Joe Pairman of Mekon and see how the discipline of taxonomy can help you shape your content to your customers’ needs; gain clarity on common misconceptions; and come to understand how a document-oriented approach can limit the benefits that you can achieve through taxonomy.