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Content Marketing

  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Nov 16 2018 62 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • Scaling B2B Demand with Authentic Connections
    Scaling B2B Demand with Authentic Connections
    David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK Recorded: Nov 15 2018 60 mins
    Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.

    In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.

    In this webinar, you’ll learn:

    -How to identify authentic intent
    -How to build your business by building trust
    -How to scale through strategic use of tools and human capital
  • Content convergence: Why telcos need content and content providers need telcos
    Content convergence: Why telcos need content and content providers need telcos
    IBC365 | Huawei | Rights Stuff | O2 | Ampere Recorded: Nov 15 2018 63 mins
    The boundaries between broadcasters, pay TV platforms, OTT operators and telecoms providers are blurring.

    Competitors are becoming partners as content owners recognise the role of telcos to deliver their services to a bigger audience and drive new revenues, while telecom operators are creating compelling consumer experiences built around video.

    Convergence is now all about putting the consumer at the centre of a connected media and entertainment experience where the distinction between live broadcast and on-demand services disappears.

    It's an exciting time for every player in the content and connectivity business, and in this ground-breaking webinar we'll map out the future of convergence and hear:
    - Why high-quality video services are vital for telecom operators wanting to engage consumers and grow their revenues through "experience monetisation"
    - When is the right time for operators to license their own content or offer their own VOD platform
    - How becoming a super-aggregator of OTT services and TV channels can create a compelling offer without costing a cent in content rights
    - Why content providers, broadcasters and SVOD platform owners should partner with telcos to reach new audiences in new markets

    Speakers:
    Richard Griffiths, Vice President Consultant Office, Huawei Technologies
    Wendy Bernfeld, Managing Director, Rights Stuff
    David Owens, 5G Ecosystem Liaison Technology Strategy, O2 (Telefonica UK)
    Tony Maroulis, Research Manager, Ampere Analysis
  • Building the Business Case for Excellent Content Delivery
    Building the Business Case for Excellent Content Delivery
    Joe Gelb Recorded: Nov 15 2018 60 mins
    We instinctively know that unleashing our technical product content will make our customers happier and bring benefits to our company. But how can we quantify and measure that value in order to secure the resources needed to transform the digital experience and build a modern technical resource center? 
     
    Join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software as they zoom in to the details and show you how to calculate ROI and build the business case to move up the content value chain towards dynamic content delivery and a cross-touchpoint digital experience.
  • Content Collaboration Throughout the Organization
    Content Collaboration Throughout the Organization
    Stephani Clark Recorded: Nov 13 2018 49 mins
    There’s often a disconnect between technical communication teams and others within their organization. This disconnect may be organizational, or may be due to the different tools used by each team. Often, this gap is bridged by PDF and many organizations have resigned themselves to the necessity of the emailed PDF review.

    Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Customer Success Manager for Jorsek LLC, the makers of easyDITA, to learn how you can get tech writers, engineers, and others to work together in a DITA environment and improve the efficiency of your content development process.

    During this presentation, attendees will learn about the problems inherent in collaboration, how unstructured and structured content differ, and what the typical barriers to content collaboration are.
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust
    Louise Thorpe, Chief Privacy Officer, American Express Recorded: Nov 13 2018 62 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Ting Ting Luo, Senior Product Marketing Manager, Docusign
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign
  • The ROI of Experiences
    The ROI of Experiences
    Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Nov 13 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Who Owns the Content Experience in Your Organization?
    Who Owns the Content Experience in Your Organization?
    Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Recorded: Nov 13 2018 11 mins
    In the modern marketing department, roles tend to be largely defined. The content marketer creates and distributes content. The demand generation marketer turns that content into leads. The digital marketer amplifies that content’s reach.

    But what about that last missing piece of the puzzle—the content experience?

    In this short webinar hosted by Randy Frisch and Jay Baer, you'll learn about who in your organization should be owning the experience and how you can start rallying your team around the idea.
  • Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)
    Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)
    Jim Regan & Kerry Cunnigham Recorded: Nov 13 2018 52 mins
    AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

    Join MRP and SiriusDecisions for a conversation on how switching the focus from individuals to buying groups will improve your bottom line.

    During this webinar, we will highlight these common reasons why you’re not closing deals, and how to fix it.
    •You’re not noticing group buying signals
    •You’re not acting upon these group buying signals
    •Your systems and processes are causing missed opportunities

    Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies at SiriusDecisions and Jim Regan, CMO and Co-Founder of MRP and learn how to avoid buying group blindness.

    Register Now!
  • High Tech’s Six Essentials to Digital Transformation
    High Tech’s Six Essentials to Digital Transformation
    Mila D’Antonio (Ovum), Jill Steinhour (Adobe) Recorded: Nov 8 2018 47 mins
    In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

    According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

    In this webinar, participants will learn:
    - The competitive threats and customer engagement challenges facing high-tech firms
    - How high-tech enterprises are meeting customer expectations
    - The necessary elements to fuel digital progress
    - A look at future technology investments in high tech

    Presented by:
    - Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
    - Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum
  • Curiosity Factor: The psychological phenomenon you should implore to earn and ow
    Curiosity Factor: The psychological phenomenon you should implore to earn and ow
    Andrew Davis — Author of Brandscaping Recorded: Nov 8 2018 57 mins
    Attention in today's online world is harder and harder to garner than ever before. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos. However, these very same customers can binge watch two seasons of Stranger Things on Netflix in one weekend! Where's the disconnect? Maybe, in our quest to make our content consumable we’ve eliminated every element that makes our content interesting? It turns out, the most successful content creators in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep and capture, their audience's attention. In this exhilarating presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality TV editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content. What's the secret? You'll have to wait and see.
  • Lead Generation: how do you nurture good sales leads?
    Lead Generation: how do you nurture good sales leads?
    Phil McGuin, Demand Generation Director, Stickyeyes Recorded: Nov 8 2018 48 mins
    Watch our webinar and follow the 4 stages of lead nurturing to drive more leads and sell more stuff!

    Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.

    This webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin will take you through the four key stages of lead nurturing that will:

    -raise awareness and perception of your brand;
    -convince your prospects of your credentials; and
    -convert those leads into a positive commercial action.

    Sign up now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales.

    This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd
  • Two Steps Forward, 5 Steps Back
    Two Steps Forward, 5 Steps Back
    Robert Rose, Chief Strategy Officer, The Content Advisory and John Graham, Vice President of Revenue, Clearslide Recorded: Nov 7 2018 44 mins
    This webinar is a must for both sales and marketing professionals. You will discover how content-marketing and sales-enablement teams are:

    • Relying on engagement engines propelled by content to boost performance
    • Creating strategies together and designing ways to measure content's effectiveness for their sales teams and business
    • Using content collaboration, customer centricity, and common measurement to drive better alignment between sales and marketing
  • Outsourcing Multimedia Content Development
    Outsourcing Multimedia Content Development
    Barry Saiff and Elrik Jundis, Saiff Solutions Recorded: Nov 6 2018 61 mins
    In 2018, life is faster. People can access information quickly. Attention spans are short. Multimedia content — videos, animations, infographics — can engage audiences, and make learning fun.

    Whether you are producing technical, creative, or eLearning content, outsourcing your multimedia content development can enable you to increase the quality and volume of content produced, beyond your local capacity. The bottom line is that if you want to produce — or produce more — videos and animations, learn how outsourcing can help you achieve your goals.

    Join Scott Abel, The Content Wrangler, and his special guests, Barry Saiff, Founder and CEO of Saiff Solutions, and Elrik Jundis, Business Development Manager for Saiff Solutions, for this free, one-hour webinar.

    Attendees will learn:

    –What specific activities are involved in multimedia outsourcing, and which are easiest to outsource?

    –What are the pros and cons of onshore vs. offshore, and freelancers vs. vendor?

    –How do I get started, and how can I scale up quickly?
  • Can you deliver the personalization your customers demand?
    Can you deliver the personalization your customers demand?
    David Hardtke, Director of Advertising Science, Pandora Recorded: Nov 6 2018 61 mins
    More and more, savvy customers are willing to share info about themselves and their browsing behavior — but in return, you have to use those powers for good. Or in other words, start serving them up completely personalized web and mobile ads that reflects their tastes, values, and preferences in every (not-creepy) way. It’s the key to delivering the kind of goods and services that keep your customers clicking — and more than happy to keep handing over their personal information.

    It’s also hard to pull off. To learn how companies like Pandora flawlessly serve up the customized advertising that clicks, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    * How to offer your customers content that connects to their lifestyle and tastes
    * The intersection between art and science in the new world of hyper-personalized advertising
    * How to create customized content that connects without creeping out customers
    * Best practices companies like Pandora and Trulia use to create authenticity and bring in more revenue.

    Speakers:
    * David Hardtke, Director of Advertising Science, Pandora
    * Deep Varma, VP of Engineering Trulia
    * Moira Dorsey, Founder, Dorsey Experience
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Cvent
  • The Simplification & Smarter Adoption of Marketing Automation
    The Simplification & Smarter Adoption of Marketing Automation
    CleverTouch Marketing Recorded: Nov 6 2018 108 mins
    Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills.

    This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:

    Different approaches to Marketing Automation simplification
    How to drive better adoption across your organisation
    Building a framework for talent and skills
    Inhouse or outsourced: is there a better approach?

    We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.
  • Top Three Insights to Boost Your Content Engagement and Conversions
    Top Three Insights to Boost Your Content Engagement and Conversions
    Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Recorded: Nov 6 2018 9 mins
    If there's anything both demand generation and content marketers care about, it's driving engagement and conversions on the content they create. In this webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, pull three of the top insights in the first-ever Content Experience Report to share how you can drive real results with a few tweaks to your content experience.
  • How Fujitsu Have Driven Adoption and Simplified Marketing Automation
    How Fujitsu Have Driven Adoption and Simplified Marketing Automation
    Tim Creak, Marketing Operations & Strategy, Fujitsu Recorded: Nov 6 2018 47 mins
    CleverTouch client Fujitsu share insight and best practices on to implement marketing automation technology across 27 countries.
  • Beyond Revenue Performance: Real KPIs of B2B Marketing
    Beyond Revenue Performance: Real KPIs of B2B Marketing
    Lori Wizdo, VP, Principal Analyst, Forrester Research Recorded: Nov 6 2018 38 mins
    Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. But as recently as a decade ago, the idea was radical. Marketing leaders adopted the practice, requiring cultural change, re-engineering of the marketing & sales process, & deep investment in marketing automation. We’ve seen the results; revenue marketers contribute nearly 30% more than other B2B marketers.

    But, there’s been an unintended consequence. In many firms, marketing is now seen as the supplier of leads to a load-bearing sales force. That belies the reality that marketing is evolving to be the steward of the customer relationship across the lifecycle. The question for marketing execs is: “what measures & metrics demonstrate the full value of marketing to my organization?” Check out this on-demand session with our guest, Lori Wizdo, VP, Principal Analyst, Forrester Research, we’ll dig into practical approaches to that challenge, specifically:

    - How to link marketing performance to corporate performance in ways the CEO, CFO & COO care about

    - Which 10 metrics are more important to measure than revenue performance

    - What metrics should be on the ‘Marketing Performance Dashboard’
  • Webinar: A Brexit briefing
    Webinar: A Brexit briefing
    Asli Yildiz, DMA, Zach Thornton, DMA, Michael Sturrock, DMA Recorded: Nov 5 2018 56 mins
    A live, online discussion about the data and marketing impacts of Brexit, hosted by the DMA’s External Affairs and Legal teams – with your questions setting the agenda
  • The Digital Consumer: How today's buyer has changed and what your business must
    The Digital Consumer: How today's buyer has changed and what your business must
    Marcus Sheridan — Professional Speaker, Author and Owner at Marcus SherIdan International Inc. Recorded: Nov 1 2018 34 mins
    More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. If you like to be engaged, challenged, and moved, you’ll love this keynote with Marcus Sheridan!
  • The MarTech Recipe For a Well Done ABM and Sales Strategy
    The MarTech Recipe For a Well Done ABM and Sales Strategy
    Carlyn Manly, Head of Marketing, Folloze - Gil Allouche,CEO, Metadata.io - Daniel Gaugler, CMO, PFL Recorded: Nov 1 2018 51 mins
    It’s happened to all of us—you think you have everything you need to make that great dish for your dinner party to only realise halfway through you are missing some essential ingredients. Sound familiar?

    Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result?

    Marketo has brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy. Watch Marketo, Folloze, Metadata.io, and PFL for The MarTech Recipe For a Well Done ABM and Sales Strategy.

    You'll learn:

    - How to use AI technology to accelerate existing opportunities and target net new accounts

    - How to easily create and deliver single or multitouch content-based journeys to your high-value customers and prospects

    - How to accelerate productivity and drive business forward with tactile marketing automation, swag and create extreme personalised marketing campaigns
  • Q4 2018 BrightTALK Community Update - IT Service Management
    Q4 2018 BrightTALK Community Update - IT Service Management
    Harriet Jamieson, Content Manager - BrightTALK and Mark Smalley - The IT Paradigmologist Recorded: Oct 31 2018 50 mins
    Discover what's trending in the IT Service Management community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for IT Service Management professionals.
  • Independent Thinking: How Artificial Neural Networks Enable Computers To Think L
    Independent Thinking: How Artificial Neural Networks Enable Computers To Think L
    Val Swisher Recorded: Oct 30 2018 41 mins
    After years of promises and hype, artificial intelligence has finally reached the stage where it is impacting our lives on a daily basis. The things that computers can do with us and for us is rapidly expanding. This live webinar will provide an overview of how artificial neural networks are changing marketing.

    Here's what you'll learn:

    * What are artificial neural networks and deep learning? How do they work?

    * Where are artificial neural networks used today?

    * What do artificial neural networks mean for marketers?
  • Webinar: Privacy, regulation and you
    Webinar: Privacy, regulation and you
    John Mitchison, DMA Nov 19 2018 3:00 pm UTC 75 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Customer Experience Email Marketing: Getting Ahead of the Consumer
    Customer Experience Email Marketing: Getting Ahead of the Consumer
    Kath Pay (Holistic Email Marketing) & Dave Holland (Liveclicker) Nov 20 2018 4:00 pm UTC 60 mins
    Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn't be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: "How can we help you today?"

    Join this webinar to:
    Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
    Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
    Be inspired by some great examples of emails that are delivering CX Email Marketing well

    Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
  • Using Artificial Intelligence To Transform Digital Experiences
    Using Artificial Intelligence To Transform Digital Experiences
    Dr. Anand Rao (PwC), David Devisser (Adobe) Nov 20 2018 7:00 pm UTC 46 mins
    Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

    In this session you will hear from experts and leading analysts about:
    - The role artificial intelligence and machine learning are playing in today's ecosystem
    - The capabilities Sensei can bring across marketing, analytics and advertising
    - How to begin or continue the implementation for your business

    Presented by:
    - Dr. Anand Rao, Partner, Global AI & Innovation Lead, Data & Analytics, PwC
    - David Devisser, Principal Architect, Strategic Partnerships, Adobe
  • How brands can survive Google’s E-A-T update
    How brands can survive Google’s E-A-T update
    TBC, Stickyeyes Nov 21 2018 9:00 am UTC 45 mins
    Join this webinar and discover what you need to do to step up your content and search marketing strategy.

    Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.

    The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Understanding the voice ecosystem, and why it matters to you
    Understanding the voice ecosystem, and why it matters to you
    Jorge Seeliger, Head of Innovation, Reprise Digital Nov 21 2018 10:00 am UTC 45 mins
    What do brands need to do to deliver connected customer experiences that generate a return on investment?

    Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present.

    This session will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to break into the first page of the SERPs
    How to break into the first page of the SERPs
    Ryan Roberts, Search & Data Lead, Zazzle Media Nov 21 2018 11:00 am UTC 45 mins
    The webinar will look how to push your brand into those all important top spots. We’ll be coaching you on how to audit content effectively to identify weak areas, page structure and improving your internal linking. It aims to prove that your on-page targeting game can influence rankings just as well as backlinks and outreach.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Why a 'channel agnostic' approach to search can deliver greater ROI
    Why a 'channel agnostic' approach to search can deliver greater ROI
    Mike McDougall, Organic Search Director, Stickyeyes Nov 21 2018 1:00 pm UTC 45 mins
    Stop treating organic and paid as seperate channels and drive greater efficiencies and increase ROI.

    Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

    This session will discuss why an ‘channel agnostic’ approach to search is not only more effective at getting more out of your agencies, but a much more efficient approach to generating a return on your investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to rank for head terms with Hub and Spoke content
    How to rank for head terms with Hub and Spoke content
    Tom Smith, Senior Search Lead, Zazzle Media Nov 21 2018 2:00 pm UTC 45 mins
    The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.

    Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Why audience emotions matter, and how you can measure them with AI
    Why audience emotions matter, and how you can measure them with AI
    Richard Page, Data, Insights and Technology Manager, Reprise Digital Nov 21 2018 3:00 pm UTC 45 mins
    Join our webinar and find out how can you use AI to understand customer emotions.

    As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey.

    This session will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Secrets to Digital Advertising from Marketo
    Secrets to Digital Advertising from Marketo
    Scott Minor, Online Marketing Program Manager, Marketo and Favian Castillo, Digital Marketing Specialist, Marketo Nov 27 2018 10:00 am UTC 30 mins
    How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.

    You'll learn Marketo's secrets to:

    - Targeting, user experience, and tracking
    - Measuring success/ROI by program, campaign, and individual ads
    - Retargeting, ABM campaigns & more!
  • New Playbook for Personalizing Content Experiences at Scale
    New Playbook for Personalizing Content Experiences at Scale
    Paige Gerber, Director of Content Experience @ Uberflip and Chris Handy, Customer Marketing Leader @ Drift Nov 27 2018 5:00 pm UTC 62 mins
    Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to personalize how your prospects and target accounts experience your content, and scaling the creation of these experiences becomes your next big hurdle.

    In this webinar, Uberflip’s Director of Content Experience, Paige Gerber, and Drift’s Customer Marketing Team Lead, Chris Handy, reveal five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
  • Webinar: AI and the future of customer experience
    Webinar: AI and the future of customer experience
    Sarah Assous, SMARTASSISTANT Nov 28 2018 3:00 pm UTC 75 mins
    AI has disrupted the retail industry, and that’s a good thing. Join Sarah Assous, VP Marketing, SMARTASSISTANT and Elaine Evans, senior GTM manager, Sky to discover how to shift away from traditional marketing and sales models and integrate technologies that facilitate effective digital engagement.
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    Stewart Rogers, Analyst-at-Large, VentureBeat Nov 28 2018 6:00 pm UTC 60 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences, are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Email Marketing Vendor Satisfaction – Insights from the Report
    Email Marketing Vendor Satisfaction – Insights from the Report
    Kath Pay of Holistic Email Marketing, and Bram Smits of Tripolis Nov 29 2018 2:00 pm UTC 60 mins
    Join Kath Pay of Holistic Email Marketing and Bram Smits of Tripolis as they cover the state of play in email vendor use and satisfaction among email marketers around the world.

    Kath (CEO and founder, Holistic Email Marketing) and Bram (CEO, Tripolis) will discuss the surprising implications of their joint research study, Email Marketing Vendor Satisfaction. They'll cover these and other findings:

    •Which categories of email service providers (small-medium, medium-enterprise or suite vendors) have more satisfied users
    •Which tools and services their ESPs provide marketers actually use
    •How marketers are adopting new technology like AI
    •Which tools, services plug-ins are most popular
    •Whether business strategy factors into technology decision-making – if at all.

    Download your free copy of Email Marketing Vendor Satisfaction in advance and join the discussion with your own questions and comments.

    Reserve your spot today! If you can't attend the live discussion, don't worry – we'll send you a link to the recorded version.
  • Q4 2018 BrightTALK Community Update - Investment Management
    Q4 2018 BrightTALK Community Update - Investment Management
    Simon Mott, Marketing Director, Han ETF| Ryan Ross Nov 29 2018 3:00 pm UTC 60 mins
    Ryan Ross and Simon Mott, Director of Marketing at Han ETF, discuss updates in the investment management industry, and how to create a killer webinar-based marketing plan.
  • How esports can combine old and new monetization models to reach new heights
    How esports can combine old and new monetization models to reach new heights
    Dean Takahashi, Lead Writer, GamesBeat Dec 4 2018 6:00 pm UTC 60 mins
    Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

    There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

    So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.

    In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.

    Register now to join us for free.

    Attend this webinar and learn:
    * How the current esports model stacks up against traditional sports, and where the money is coming from now
    * The new technologies that will change the existing business model
    * The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line

    Speakers
    * Jonathan Singer, Industry Strategist, Akamai
    * Robb Chiarini, Director esports, NCSA at Ubisoft
    * Dean Takahashi, Lead Writer, Gamesbeat
    * Kent Wakeford, Co-founder and COO, Gen.G

    Sponsored by Akamai
  • How to Grow Marketing Impact, Not Impressions
    How to Grow Marketing Impact, Not Impressions
    Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, Marketo Dec 5 2018 2:00 pm UTC 45 mins
    How to efficiently maximise real impact in a data-driven marketing world.

    All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.

    In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you
    Rachael Brownell, Moderator, VentureBeat Dec 5 2018 6:00 pm UTC 60 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Let's Talk Cybersecurity
    Let's Talk Cybersecurity
    Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan Williams Dec 11 2018 6:00 pm UTC 60 mins
    All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.

    The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security.

    Some of the highest profile security breaches, including the hacking of email messages from the Democratic National Committee (DNC) during the 2016 US elections, have happened because users were fooled by a spear phishing attack – an attack that uses a personalized email message to lure a reader into revealing login information or clicking on a link to malware. Once the hackers gained access to the DNC system, they were able to install tools that allowed them to retrieve email messages and other data.

    Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.

    Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.
  • How smart companies use voice and bots to get and keep more customers
    How smart companies use voice and bots to get and keep more customers
    Rachael Brownell, Moderator, Venturebeat Dec 11 2018 6:00 pm UTC 60 mins
    The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.

    AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.

    To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    How bots and voice are uniquely positioned to help customers make purchasing decisions
    How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
    The best ways to leverage voice and bots to optimize the customer experience
    What's next for voice and bots

    Speakers:
    Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Sponsored by LogMeIn
  • Webinar: Digital Trends for 2019 - The impact on your email strategy
    Webinar: Digital Trends for 2019 - The impact on your email strategy
    Mark Ash, CEO, Pure360 Dec 12 2018 3:00 pm UTC 75 mins
    With another year of disruptive digital innovation ahead of us, how do you stay ahead of the curve? Join the DMA and Mark Ash, CEO, Pure360, as we help you see through the smoke and mirrors to understand which are the key strategies you should be implementing to drive the biggest impact for your business.
  • Structured Writing Practices to Improve Cognition for Both Man and Machine
    Structured Writing Practices to Improve Cognition for Both Man and Machine
    Rob Hanna Dec 12 2018 4:00 pm UTC 60 mins
    The future of technical communication demands greater precision, knowledge, and discipline in how we create content across an omnichannel universe. It also requires better collaborative writing practices that will meet the need for faster delivery of information. The precision we require involves working with more granular content containing richer metadata. The topic becomes a container for these blocks of reusable content. Each block of content is written to evoke the intended reader response for that content. While these smaller blocks of content require more discipline, they are ultimately easier to write as they are more tightly focused on the need for that information.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, President at Precision Content Authoring Services, for this free one-hour session. Rob will look at some of the writing and analysis techniques they use at Precision Content to enable content for both the present and future—man and machine.

    Attendees will learn to see content differently from the perspective of:
    –Language Arts for Information vs. Language Arts for Personal Response
    –Four cognitive principles for analyzing and organizing information for better comprehension, and
    –Information typing and how it relates to defining the intended reader response for that content.
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Rachael Brownell, Moderator, VentureBeat Dec 12 2018 6:00 pm UTC 60 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Rachael Brownell, Moderator, VentureBeat

    More speaker coming soon!

    Sponsored by Cvent