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Content Marketing

  • Introduction to The Sales Experts Channel: Your Go-To Resource in 2017 Introduction to The Sales Experts Channel: Your Go-To Resource in 2017 Deb Calvert Recorded: Dec 1 2016 23 mins
    New in 2017! Wondering what all the fuss is about? Tune in to find out what these 64 sales trainers, authors, researchers and thought leaders have been up to in creating The Sales Experts Channel. Deb Calvert will explain the community mission, introduce you to the Sales Experts, and preview upcoming content. Bonus materials and giveaways for all who subscribe to the Channel by the end of this live webinar!
  • Exploring Mobile VR: Insights and Strategy Exploring Mobile VR: Insights and Strategy David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com Recorded: Nov 30 2016 36 mins
    Mobile VR is going to be far and away the largest market for virtual reality in both the immediate term and as the VR market expands. This is where VR is going to come in and disrupt entrenched competition in the digital landscape. Currently less than 1% of PCs worldwide are powerful enough to run the Oculus Rift or HTC Vive, so producing VR for low end hardware specs on Mobile VR is going to be the best strategy for accessing large numbers of consumers. 5G and expanding wifi is going to explode current bandwidth limitations and be the backbone for next generation Mobile VR experiences. Together with the new WebVR format, 5G and Mobile VR will be the place to build your disruptive VR application and open up a whole new realm of solution, acquisition, and engagement. Through social VR, sharing, avatars, and solutions-based VR, Mobile VR is going to be the brand of VR that changes the world. What can you build in VR that has the same value, or more value, than non-VR applications?
  • VR The Future of the Creative World VR The Future of the Creative World Ryan A Bell, Head of Studio, VRScout & Rob Crasco: VR Influencer/Entrepreneur Recorded: Nov 30 2016 49 mins
    Will Virtual Reality connect us to the world or separate us?

    Join world creator Rob Crasco and speaker Ryan A Bell for a special live discussion on immersive media, tipping points and the future of creating. In this session you’ll learn how to get started in VR, the mentality of the future creator, building worlds and, of course, what will happen in the future.
  • The Sales Expert Channel The Sales Expert Channel Deb Calvert Recorded: Nov 30 2016 1 min
    Do you want to learn the most effective sales tactics and strategies for free? Check out the Sales Experts Channel on BrightTALK consisting of 64 global sales professionals, authors, trainers, coaches and thought leaders. New educational sales webinars will be added each week and they will cover all sorts of sales topics!
  • Getting to the heart of what makes communities tick Getting to the heart of what makes communities tick Mark Hallums (Toluna), Cara Edwards (Toluna), Rachel Gee (Marketing Week) Recorded: Nov 30 2016 53 mins
    Join Marketing Week and Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.
    We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

    Topics we'll cover:
    - Branded Communities Through the Eyes of Community Members
    - Digital Tracking Adds Depth to Communities (Learn More about the What Behind the Why)
    - How Top Brands are Using Communities and Achieving Success
  • Location-based Virtual Reality: Opportunities for Experiential Storyliving Location-based Virtual Reality: Opportunities for Experiential Storyliving Maren Demant, Immersive Experience Designer Recorded: Nov 30 2016 27 mins
    The webinar will tackle the possibilities for brand communication with location-based Virtual Reality experiences. VR lets the consumer not just step inside the brands world but also feel, smell and touch. The presentation gives insights on VR theory with a focus on marketing and
    an overview on currents state of the technology.
  • Understanding Strategies for VR/AR in Business – Methods and Cases Understanding Strategies for VR/AR in Business – Methods and Cases Prof. Mark Skilton, Warwick Business School & Strategic Leader in Digital Strategy, enzen Recorded: Nov 29 2016 49 mins
    The session will explore how this rapidly developing area of VR / AR / Mixed Reality and its position and convergence in the areas of advanced Customer Experience, Digital Asset Management and new A.I. led augmentation strategies starting to transform processes and experience.

    We introduce a novel approach to framing digital spaces and how to measure Augmented impact on performance metrics and then explore how this is further developing into A.I. Intelligent spaces and what this may mean for Business Operating Models and future work automation design in what is described as Intelligent Business Strategy.

    We include a few actual cases studies of how Cyber-physical systems driving “Digital Twins” are extending across processes and changing supply chain feedback and interaction for smart energy, smart design and new knowledge capabilities.
  • Social Platforms for Virtual Reality Social Platforms for Virtual Reality Alice Bonasio, Technology Author and Journalist Recorded: Nov 29 2016 39 mins
    There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.

    In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.

    In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Mindi Chahal (Marketing Week), David Chalmers (Senior Director of Marketing at Cvent) Recorded: Nov 24 2016 57 mins
    In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live Marketing Week webinar, in association with Cvent. An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.
    * Aberdeen Benchmark Report, Inc
  • Webinar: Millennial opportunities in financial services Webinar: Millennial opportunities in financial services Rob Manning, Managing Director and Partner, Jacob Bailey Recorded: Nov 23 2016 66 mins
    Join our webinar with Jacob Bailey’s managing director and partner Rob Manning to hear about millennial expectations of financial services brands and what opportunities are available to marketers.
  • Introduction to The Sales Experts Channel Introduction to The Sales Experts Channel Doug Lehman, Recorded: Nov 22 2016 1 min
    Follow @TheSalesXperts on Twitter for updates on upcoming content or join our LinkedIn Group for deeper dives into webinar topics.

    Doug Lehman explains it all here in this introductory video.
  • The 2016 State of Marketing Attribution in the UK, France, and Germany The 2016 State of Marketing Attribution in the UK, France, and Germany Gavin Flood (Marketing Director, AdRoll EMEA) and Jim Clark (Research Director, Econsultancy) Recorded: Nov 22 2016 53 mins
    Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.

    However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.

    Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.

    In this webinar you will learn how to tackle numerous attribution challenges:

    - Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
    - Benchmark your organisation against your peers and find out which methods and technologies they are using.
    - Discover the skills and training needed for successful attribution.
    - Ask any and all your questions live.
  • Beyond Facebook: Finding the Right Social Platforms for your Brand Beyond Facebook: Finding the Right Social Platforms for your Brand Kirya Francis, Vice-President, Director of Media & Research Technology, GSD&M Recorded: Nov 17 2016 49 mins
    Everyone is on Facebook, right? Wrong. Every day, there are new social media platforms launching and diluting the impact each social media platform has. And while we’re in the era of social media dominance, there’s still a large population that falls under “non-social savvy.” Believe it or not.

    This session will help us understand today’s social media landscape and help brands and marketers discover what the right platforms are for their audience. It will also dig into key marketing tools and metrics that help engage and attract the target customer and dial into why having a responsive process is critical for brand visibility, integrity, and equity.
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Recorded: Nov 17 2016 61 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    Speakers:
    * Brian Monahan, co-founder, NewCo, former CMO, Walmart
    * Jeff Pash, Director of CRM, The Muse
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • Change the Game: Get More from Social Media Marketing Change the Game: Get More from Social Media Marketing Subhendu Pattnaik, Director Marketing, Gallop Solutions Recorded: Nov 17 2016 49 mins
    99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.

    In this webinar you will learn:
    - Where are you going wrong with Social Media Marketing?
    - Things you can do to fix and super-charge your social media campaigns.
    - Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.
  • LTE Network Technology: Bringing Seamless Connectivity to the Enterprise LTE Network Technology: Bringing Seamless Connectivity to the Enterprise Ken Rehbehn -451 Research, Mike Carper -Nokia, Amit Jain- SpiderCloud Recorded: Nov 17 2016 52 mins
    During this webinar, the MulteFire Alliance will provide an overview of MulteFire technology and detail how it provides a new wireless connectivity option for enterprises. MulteFire is an LTE-based technology that operates in unlicensed and shared spectrum, enabling an enterprise to deploy its own high-performance wireless network. 451 Research analyst Ken Rehbehn and Alliance members will discuss MulteFire in enterprise IT applications and share why IT decision makers should start planning to incorporate MulteFire into their networks.

    Attendees will learn how MulteFire:
    •Improves indoor and outdoor capacity
    •Delivers a neutral host to serve any user
    •Offers opportunity to cover more area and devices with fewer nodes than Wi-Fi
    •Leverages LTE’s strong security, authentication, and more
    •Supports features such as VoLTE, LTE broadcast, interface management, advanced radio resource management and more
    •Plans for the continued evolutionary path established for LTE
  • Monologue to Dialogue: Engaging and Collaborating with Your Audience Monologue to Dialogue: Engaging and Collaborating with Your Audience Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Matt Abrahams of Bold Echo Recorded: Nov 16 2016 61 mins
    Mustering the courage to present confidently in front of others is hard enough. But when it comes to engaging an audience and managing their participation, presenters often freak out.

    On Wednesday, November 16, join Scott Abel, The Content Wrangler, co-host Val Swisher, CEO of Content Rules, and Matt Abrahams, Principal of Bold Echo, for this free, one-hour webinar. Matt will talk about how to confidently and assertively manage interaction in your presentations—be it a Q&A session or a meeting—while still delivering and reinforcing your message in a compelling way. You will learn practical and easily implementable—and immediately applicable—facilitation techniques that are informed by scholarly research and are perfect for priming your audience for participation.

    These methods include 1) managing anxiety before speaking so that you are calm and confident when engaging your audience; 2) preparing your audience for interactive participation, and 3) facilitating the participation while it’s happening, such as calling for questions and queuing them up.
  • Organic: recipes for B2B social media success Organic: recipes for B2B social media success Charlie Sanchez, Social Media Manager, Fieldworks Marketing Recorded: Nov 16 2016 49 mins
    “In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
  • Understanding the 2016 Gartner MQ for WCM & the Evolution of Content Marketing Understanding the 2016 Gartner MQ for WCM & the Evolution of Content Marketing Robert Rose Recorded: Nov 16 2016 55 mins
    Selecting a Content Management System (or Digital Experience Platform) is one of the most important decisions that a business will make on the path to truly comprehensive digital transformation. One of the most trusted reports for evaluating these platforms is the Gartner MQ.

    Robert Rose, bestselling author and senior analyst at Digital Clarity Group, discusses the September 2016 Gartner Magic Quadrant for Web Content Management and its take on the evolution of owned web content. In this context, Rose gives insight into how brands can create a content strategy that drives multiple lines of value.
  • Webinar: Mind the social gap Webinar: Mind the social gap Julie Atherton, Managing Director, Small Wonder and Hannah Bland, Digital Marketing Coordinator, Royal Society of Medicine Recorded: Nov 16 2016 47 mins
    Social media constantly evolves and demands that practitioners upskill to keep pace with change. Join this webinar, led by the DMA’s Social Media Council, and add to your skillset with a bit of help from the experts.
  • Are buy buttons working? Social commerce for 2017 Are buy buttons working? Social commerce for 2017 Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Nov 15 2016 31 mins
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jim Tuerk, Director of Business Development, Reverb
    * Wendy Schuchart, Moderator, VentureBeat


    Register for this free executive session today
  • 9 Great Ways To Use a Marketing Resource Management System 9 Great Ways To Use a Marketing Resource Management System Keith Schwarting & Karen Wenning from Suttle-Straus Recorded: Nov 15 2016 53 mins
    A Marketing Resource Management (MRM) system allows organizations to easily maintain brand consistency of collateral across channels and teams. By centralizing brand-right content in a powerful technology solution, team members can quickly login, find what they need, customize it as necessary, and be assured that it is on point with their brand messaging.

    In this insightful webinar, find out how real organizations are leveraging MRM technology to drive efficiencies. You will:

    - Discover why an MRM system is a great investment.
    - Learn unique applications and considerations for your own MRM.
    - See examples of best practices.
    - Discover how other departments outside of marketing can also take advantage of the technology.

    Real customer examples will provide an eye-opening look into ideas that will inspire and empower you to either examine the need for implementation of an MRM system, or make the most of the MRM system you already have.

    We hope we get to (virtually) see you on November 15th! Reserve your free spot today.
  • Enterprise Mobility as a Service for the SMB Market Enterprise Mobility as a Service for the SMB Market Chris Marsh, RD of Enterprise Mobility from 451; Craig Riegelhaupt, Director of Product Marketing at Tangoe Recorded: Nov 15 2016 45 mins
    The door is open for the savvy business to get more bang for their buck due to the increased choice from mobile carriers. But increased choice can be paralyzing for the SMB market when it is still coming to grips with some of the basics of enterprise mobility.

    In this webinar, 451 Research will discuss the market trends in enterprise mobility for the SMB market, and how organizations can support remote and mobile workers when carriers are pushing for a return to corporate-liable arrangements. To help focus on this underserved market, Tangoe will provide examples of simple services that can help overcome common hurdles to value creation through Mobility as a Service
  • Webinar: The B2B conundrum - striking a balance between creativity and commerce Webinar: The B2B conundrum - striking a balance between creativity and commerce Chelsea Reay, Head of Content, Fieldworks Recorded: Nov 15 2016 37 mins
    B2B copywriting isn’t easy, but that’s not an excuse for it to be dull! Join Chelsea Reay, head of content at B2B specialist agency Fieldworks, for a half hour high intensity session that will reinvigorate your attitude to writing for business people – and boost your lead gen as a result.
  • Scaling infrastructure for global multiplayer games without going broke Scaling infrastructure for global multiplayer games without going broke Nelson Rodriguez, Director of Games Industry Marketing, Akamai Technologies Recorded: Nov 10 2016 61 mins
    How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.

    Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

    In this webinar you'll learn:
    * What game mechanics and protocol questions you need to ask when designing your global launch
    * What risks to look out for in terms of network stability and reach in different parts of the world
    * How to mitigate internet roadblocks from a centralized data center

    Speakers:
    * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
    * Vincent Low, Director of Business Development for Gaming, Akamai Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free VB Live event with interactive Q&A session!

    Sponsored by Akamai
  • Crossing the Chasm with Content Delivery and Digital Experience Crossing the Chasm with Content Delivery and Digital Experience Scott Abel, Frank Miller, Megan Gilhooly, and Joe Gelb Dec 6 2016 5:00 pm UTC 60 mins
    Creating and managing great content is your job. Effective delivery of that content to your customers and prospects—on their terms—is a business imperative. As technical product content is increasingly recognized as an important asset for improved marketing and customer experience, we need to think in those terms, applying new best practices to enable better findability and discoverability of content. Integrating the long-tail value of product documentation with the short-term outlook of marketing campaigns is our challenge as a practice, thereby enabling greater business value around our content.

    Join Scott Abel, The Content Wrangler, the host for this free one-hour webinar. Scott will be joined by intelligent content guru, Joe Gelb, President of Zoomin Software, Frank Miller, President and CEO of Ryffine, and Megan Gilhooly, Sr. Manager Content Management for Amazon Seller Support. This round-table discussion will provide an overview of how to move beyond publishing and Web Content Management to dynamic content delivery and a cross-touchpoint digital experience.
  • DITA for Crowds—How to Collect and Assemble Content From Multiple Experts DITA for Crowds—How to Collect and Assemble Content From Multiple Experts Richard Hamilton, CEO, XML Press and Don Day Dec 6 2016 7:00 pm UTC 60 mins
    Collecting and assembling contributions from multiple authors into a single body of content poses unique challenges. Those problems multiply when your objective is to use multi-channel publishing. This is exactly what XML Press needed to do when it teamed with The Content Wrangler to create a content strategy book series. The series includes several books that collect term definitions from multiple contributors. To efficiently produce those books, we needed both a methodology and supporting technology that would allow a facilitator/editor to manage 52 contributors for each book. Also, XML Press and The Content Wrangler wanted to use this series as a showcase for different methods of managing multi-channel publishing.

    Join Scott Abel, The Content Wrangler for this free one-hour webinar with his special guests Richard Hamilton, Publisher at XML Press, and Don Day. Together they will show how XML Press developed "The Language of Technical Communication" using expeDITA, a DITA-based wiki developed by Don. The expeDITA framework uses DITA as its native format but offers authors a forms-based interface that requires no knowledge of DITA. It provides the support needed to effectively manage contributions from many authors and ensure that those contributions can be used in multiple output channels.

    Attendees can expect to learn:
    • the challenges of providing a collaboration environment for multi-author works
    • the risks and rewards of using structured content in a collaboration environment
    • how we selected and adapted the expeDITA platform for this project
    • how we applied the facilitator/contributor model on a per-project basis
    • the lifecycle of a typical project, from proposal to marketing campaigns
  • 10,000,000 DITA Topics Can't Be Wrong 10,000,000 DITA Topics Can't Be Wrong Keith Schengili-Roberts, DITA Information Architect, Ixiasoft Dec 6 2016 9:00 pm UTC 60 mins
    The DITA standard has fundamentally changed the way that the technical writing community thinks about structured authoring. With DITA, firms can benefit from content reuse, consistent messaging, lower localization costs, and much more. As an open standard, DITA is highly interoperable and comes with a mature set of tools bringing additional advantages over other formats.

    This presentation focuses on the development of DITA and the tools that have evolved alongside it to effectively manage what may be vast quantities of technical content. The “10 Million DITA Topics” is a conservative estimate of the number of DITA topics some firms are managing within their component content management systems when one includes versioned content. This is not only being done efficiently, but the added flexibility provides process opportunities for intelligent content that were not previously available.

    Join Scott Abel, The Content Wrangler, and Keith Schengili-Roberts, DITA Information Architect with IXIASOFT as he examines the developmental roots of DITA, and how some of the original architectural decisions in DITA have opened a dialog as to the nature of effective technical communications. The talk will compare some of the key differences between DITA and other structured content formats, and delineate what makes a specification successful from a market and client perspective. Through the use of case studies, Keith will also examine how clients have leveraged these DITA features in practice.

    The presentation will be of interest to technical writing managers and those who are trying to understand the ramifications of the success of DITA in the marketplace, and how it has changed ideas about how structured authoring can become intelligent content.
  • Planning a Path for Success Planning a Path for Success Paul Perrotta, Senior Director of Information Experience for Juniper Networks Dec 6 2016 11:00 pm UTC 60 mins
    Technical Communication in high-tech is under pressure to perform—to reduce costs, to innovate, to delight, and to transform. Whatever the name of the division—whether it's Tech Docs, or Tech Pubs, or User Assistance, or Those Writers—it's a safe bet that decision makers do not understand the function or the possibilities that the function might fulfill. A quarterly focus on profit and expense means that budget assumes the most important discussion point, but is that the conversation you want to have?

    Success doesn't just happen; you have to plan what you want to do and planning means you must talk to the people in your ecosystem, and listen to what they tell you, and you have to demonstrate that you have heard them and that your plans align with their overall plans. You have to plan to communicate properly—and often—and you have to plan in order to demonstrate that you know your business. Success comes in many different forms and planning is the first step to getting there.

    Join Scott Abel, The Content Wrangler, and his special guest, Paul Perrotta, Senior Director of Information Experience / Solutions and Services for Juniper Networks and learn why TechComm is both vital and misunderstood. Topics in the discussion include how showing up at work isn't enough—that you must articulate a vision that aligns with the overall company or divisional goals; and learn why success does not just happen—you must plan for it to make it happen.
  • Influencer Marketing: The Creator's Perspective Influencer Marketing: The Creator's Perspective Francis Trapp (Founder & CEO, Brandnew IO) and Jonathan Bacon (Marketing Week) Dec 7 2016 3:00 pm UTC 75 mins
    Run better Influencer Marketing campaigns when you find out what influencers really think!

    Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.


    Key Learnings:

    ●How creators view sponsored content
    ●How creators are currently working and hope to work with brands in the future
    ●Gaps in expectations between marketers and influencers
    ●Challenges in influencer marketing and how we can address them to build better campaigns


    Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
  • Empathy, Customer Experience & Clear Content: Make It Simple; Make It Human Empathy, Customer Experience & Clear Content: Make It Simple; Make It Human Deborah Bosley, Principal of The Plain Language Group Dec 7 2016 5:00 pm UTC 60 mins
    Marketers have long thought about the emotions of their customers in relationship to selling products or service. However, human beings respond to all written information with their emotions. In fact, we use our emotions to make decisions and then maybe use data to support those decisions. This fact is true whether a customer is reading a bank statement, a marketing brochure, or terms and conditions for a credit card. Those of us who create content need to understand the types of emotions that engender trust and loyalty and how to write content that reinforces those emotions.

    Join Scott Abel, The Content Wrangler, and Deborah Bosley, Ph.D, Principal of The Plain Language Group, for this free one-hour webinar. Deborah will explain the connection between emotions and language and offer examples of content that empathize with customers to create true relationships and vital customer experience.
  • Demand Generation at a Startup: Launch, Rinse, Repeat Demand Generation at a Startup: Launch, Rinse, Repeat Alice Heck, Senior Director, Demand Generation & Marketing, Niara, Inc. Dec 7 2016 7:00 pm UTC 45 mins
    Here's a scenario: You know the definition of demand generation. You have an idea of who your target audience is and you have a funnel loosely defined. You know what you are supposed to do with this information yet you run up against challenges time and again and can’t get programs rolling fast enough.

    Welcome to the exciting life of demand generation in a startup!

    Join this webinar to find out tips on:

    getting buy-in on strategy and learn how to prioritize programs and tools so you can get started and create a momentum for generating leads while gathering the necessary data for optimization.
  • Work Smarter, Faster, and Better with Visuals Work Smarter, Faster, and Better with Visuals Daniel Foster, Team Lead for TechSmith's SnagIt Dec 7 2016 7:00 pm UTC 60 mins
    You’ve heard plenty of talks about why visuals should be part of your content strategy. But videos, images, and GIFs are also super useful behind the scenes—in the content creation process itself.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Team Lead for TechSmith's SnagIt, for this session on using and creating better visuals. Daniel will share real-life examples and workflows that will save your team time and avoid rework—from planning to production, to publishing and beyond, and how to use visuals that can pump up your team’s productivity.

    Attendees will learn how to speed up the content creation process, establish a shared vision during planning, reduce confusion and re-work by improving the review and the feedback loop, streamline publishing by documenting best practices, and how to connect stakeholders and internal audiences with your fabulous content.
  • What is Precision Content and Why Do We Need It? What is Precision Content and Why Do We Need It? Rob Hanna, President of Precision Content Dec 7 2016 9:00 pm UTC 60 mins
    Precision Content is a series of methods and principles for structured authoring developed by Rob Hanna in 2013. This methodology is based on a well-known body of research founded in cognitive and behavioral sciences that theorizes that all structured information can be classified into one of a discrete number of information types. Each of these information types defines how the information is best structured and written to suit the intended reader response.

    Join Scott Abel, The Content Wrangler and his special guest, Rob Hanna, President of Precision Content for this free, one-hour webinar. In this session, Rob will guide you through an interactive exploration into how our brains work with information; explain how the Precision Content information types work to capture information used in any piece of business or technical content; discuss how Precision Content can help authors working with DITA/XML, and demonstrate how Precision Content is used to provide better clarity and precision to information.
  • Content Potluck: Bringing Everyone to the Community Table Content Potluck: Bringing Everyone to the Community Table Laurel Nicholes and Niki Vecsei Harrold Dec 7 2016 11:00 pm UTC 60 mins
    Customers and employees are happiest when they have context as well as content. Context requires a broad set of voices having one conversation. Too often, companies have initiatives in silos that yield duplicate, contradictory content that doesn’t serve the business' primary goals.

    Join Scott Abel, The Content Wrangler, and his two guest presenters, Laurel Nicholes, Director of Tech Comms Services at F5 Networks, and Niki Vecsei Harrold, Director, Community Strategy at Transamerica. In this real-world study, learn how one company built a Community Interlock across all areas of the business, including Marketing, Engineering, Product Management, and Customer Success. With a minimum time investment, the Interlock yields rich community content, programming, and a feedback mechanism to share customer sentiment cross-functionally. It also drives engagement in the community, where customers and employees collaborate.

    The results? Customers get the information they need in a holistic way in one place. Marketing white papers relate to technical articles, which yield "Ask Me Anything" sessions. We create a knowledge arc that supports customers through their ownership lifecycle.
  • The new marketing reality: how organisations can capitalise on opportunities The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Dec 8 2016 3:00 pm UTC 75 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • Social Media Mining. Hype or Essential for Marketing Analytics? Social Media Mining. Hype or Essential for Marketing Analytics? Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent Dec 8 2016 4:00 pm UTC 45 mins
    Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
  • The Top 5 Steps You Can Take Now to Win in Digital Commerce The Top 5 Steps You Can Take Now to Win in Digital Commerce Ivo Bronsveld, Director of Solutions at Hippo Dec 8 2016 4:00 pm UTC 45 mins
    Digital Commerce DC is in the hot seat at the moment, with retailers feeling the pressure of rising consumer expectations. The benchmark for a great digital commerce experience today is not "my last great commerce experience" but "my last great digital experience". It's a challenging battle, but it's also the reality of the digital landscape.

    After completing an extensive research project among global industry experts, we have found that there are several pressure points that nearly all digital commerce businesses are struggling with - and there are common solutions. In this webinar, we will cover the top 5 tips that we have uncovered for starting to address your digital commerce challenges right now.

    1. How to define KPIs that actually help you to improve your digital commerce experience
    2. Why you should change the way you measure content performance
    3. When, and why, you should amend your expectations
    4. Eliminating fear: how to think in the short-term and the long-term simultaneously
    5. How to define an intelligent content personalization approach

    Join Ivo Bronsveld, author of the recent eBook, "The Digital Commerce Landscape: Trends, Challenges, and Opportunities", to uncover the latest insights and actionable steps for improving your digital commerce environments.
  • Why Scorecards Are an Important Part of Your Content Quality Strategy Why Scorecards Are an Important Part of Your Content Quality Strategy Val Swisher, Founder and CEO of Content Rules, Inc. Dec 8 2016 5:00 pm UTC 60 mins
    Ever since we were kids, we’ve gotten scorecards. Every year teachers give us an “A,” “B” or—heaven forbid—a “C” on the quality of our work. When we move on to college prep, we take tests such as the SAT or ACT. Again, the end result is a scorecard. In the content arena, scorecards provide a way for us to assess how our content stacks up against certain criteria. For example, how closely aligned is our content to the style guide? How well does content follow the rules of governance? And how precise are our translations?

    Join Scott Abel, The Content Wrangler, and his special guest Val Swisher, CEO of Content Rules, as they talk about why content scorecards are necessary. Val will demonstrate how to use these scores to make crucial business decisions.
  • Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Ian Campbell, CEO, Mission Suite Dec 8 2016 7:00 pm UTC 45 mins
    Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
  • How to Start Small with Video and Get Big Improvements in Customer Support How to Start Small with Video and Get Big Improvements in Customer Support Martin Ceisel, Technical Writer for ESET North America Dec 8 2016 7:00 pm UTC 60 mins
    You want to create videos for your customers, but it never seems like there's enough time to get started. Many people and organizations have faced the same demands, including the need to help customers succeed. The truth is, it's not your fault that you don't already have a video library full of content—the implementation is simply broken. What you need is a better way to get started.

    Join Scott Abel, The Content Wrangler, and his special guest, Martin Ceisel, Technical Writer for ESET North America, for this free, one-hour webinar. In this webinar, Martin will share the lessons those in the ESET Knowledgebase have learned while implementing video over the last five years. Martin will share some tips on how you can get your stream of video content up and running in less time than you think, including how his company's initial plan to tackle the top issues with video has them on pace to surpass one million views by the end of 2016. Attendees will learn about some top video best practices; tips and techniques for enhancing “traditional documentation” with video; the case for doing (more) video; and how video can start a conversation with your customers.
  • Digital Marketing 2017: These Strategies Could Make a Difference Digital Marketing 2017: These Strategies Could Make a Difference Jonathan Allen, President of L&T Co. Dec 8 2016 8:00 pm UTC 45 mins
    Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.

    Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
  • How the ISO Standard for CCMSs Impacts Your Information Architecture How the ISO Standard for CCMSs Impacts Your Information Architecture Casey Jordan, Co-Founder of Jorsek LLC Dec 8 2016 9:00 pm UTC 60 mins
    Many people in the technical documentation and content management field may not be aware that there is an international ISO Standard for how a Component Content Management System is built and how its functionality conforms to best practices for content creation and management.

    Join Scott Abel, The Content Wrangler and his special guest, Casey Jordan, co-founder of Jorsek LLC, for this free one-hour webinar. As one of three co-authors of the standard (with Dr. JoAnn Hackos and Bob Boiko), Casey helped develop the standard that materially affects the way we utilize structured content in an enterprise or organization. The standard was developed to ensure interoperability between systems and file structures, and to ensure compliance with the open Darwin Information Typing Architecture (DITA) that underlies most Component Content Management Systems.

    Casey will discuss the benefits of working with a standard and how it drives contemporary content management practices and will demonstrate how workflows, authoring, editing, review, publishing, reuse, and localization are all driven by the guidelines set in the ISO standard.
  • Managing Technical Writing Outsourcing in an Agile Environment Managing Technical Writing Outsourcing in an Agile Environment Barry Saiff and Fred Williams Dec 8 2016 11:00 pm UTC 60 mins
    Agile development offers advantages. Short cycles, cross-disciplinary teams, frequent short meetings, and input from users can lead to satisfied customers and faster product delivery. Technical writing outsourcing is often late to the game–with other teams already globally distributed. Even when technical writers are co-located with developers, process issues can pose obstacles. For example, without a mechanism for notifying writers of user interface changes, accuracy suffers.

    Can technical writing outsourcing work in an Agile environment, even if writers are off-shore and developers are not? Join Scott Abel, The Content Wrangler, Barry Saiff, CEO of Saiff Solutions, and Fred Williams, CEO of Williams Technical, for this free one-hour webinar. Our presenters will discuss how innovative organizations are successfully merging technical writing outsourcing with Agile development.

    You’ll learn the key steps to success in technical writing outsourcing, how outsourced writers integrate into Agile teams, and how to manage these approaches to improve quality, save time, and reduce costs.
  • 7 Reasons Salespeople Don't Get Better 7 Reasons Salespeople Don't Get Better Carole Mahoney Dec 12 2016 5:00 pm UTC 45 mins
    There is no shortage of sales experts telling salespeople how to get better. Why is it we give them everything they need, but they just can’t seem to do it? Which of these 7 reasons are your salespeople, from improving and what can you do about it?
  • Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Chris Marsh, 451 Research; Chris Dunn, Easy Vista; & Bruce Aboudara, Scalable Software Dec 13 2016 6:00 pm UTC 60 mins
    The Service Desk is at the frontlines of a changing landscape in IT. IT is now, more than ever, required to provide 100% uptime of their services, and provide them to users anytime and anywhere – thanks in large part to the growth in new consumer apps and services accessed through mobile devices.

    To support this demand the service desk must be aware of and prepared for several key trends:

    •Mobile. More and more, users are accessing their services through their mobile devices. Powerful trends are shaping the mobile world that will impact the Service Desk. We in the service desk must adapt, but what does that mean?

    •Service Availability. Users expect their services to always be up – just like they experience with their other mobile apps and should there be an issue, they expect it to be resolved immediately. What can the Service Desk to make this dream a reality?

    •New Technologies. Prompted by this need for always-on, mobile-available services, infrastructure teams are looking toward newer technologies such as public clouds, software defined networking (SDN), and hyperconverged architectures. How does this impact the Service Desk?

    Join, Chris Marsh, lead mobility analyst at 451 research, Chris Dunn, Global Director of Product marketing for EasyVista, and Bruce Aboudara SVP at Scalable Software as they discuss the key trends the service desk need to know about as well as actions the service desk can take to capitalize on those trends.
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Dec 13 2016 8:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • 17 Ways to Become a Content Concierge 17 Ways to Become a Content Concierge Barbara Giamanco Dec 15 2016 5:00 pm UTC 45 mins
    Leveraging content to reach targeted buyers is a cornerstone of your sales and social selling strategy. But there is more than one way to create, re-purpose and leverage content to your advantage. In this session, you’ll learn 17 ways to create visibility for yourself and engage prospects with your content.
  • Disruptive Selling - Questions that Cause Disruption Disruptive Selling - Questions that Cause Disruption Paul Watts Jan 2 2017 6:00 pm UTC 45 mins
    Being the best at what you do, doesn’t guarantee success anymore, innovators can enter a market and turn it on its head. We will explore where the ideas for the disruption come from and how you can disrupt through great questions. It’s better to be the disrupter than the disrupted.
  • 7 Phone Habits to Book More First Meetings 7 Phone Habits to Book More First Meetings Marylou Tyler Jan 3 2017 5:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.