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Content Marketing

  • How to Create An Agile Content Factory for Continuous Publishing
    How to Create An Agile Content Factory for Continuous Publishing Ann Rockley and Charles Cooper, The Rockley Group Recorded: Jun 22 2017 62 mins
    Agile is a rapidly growing method for the development of software. It emphasizes rapid iteration and adaptability. But Agile is no longer just about software—agile is being adopted by organizations in many industries to enable them to be lean and responsive. The traditional content process to create, review, approve, translate, and deliver simply takes too long and is unsustainable.

    Join me, Scott Abel, The Content Wrangler and my special guests, Ann Rockley and Charles Cooper of The Rockley Group for this free, one-hour webinar. Ann and Charles will discuss how a new agile process is required to develop modular, nimble content, how to significantly shorten the content lifecycle, iteratively translate content, and then publish continuously.

    ABOUT ANN ROCKLEY

    Ann Rockley is CEO of The Rockley Group. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and content management best practices.

    ABOUT CHARLES COOPER

    Charles Cooper is VP of The Rockley Group and has over 20 years of experience in quality assurance and over 16 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing.
  • How to Get Everyone on the Same Page and Adopt a Unified Content Strategy
    How to Get Everyone on the Same Page and Adopt a Unified Content Strategy Kathleen Pierce and Lynn Carrier Recorded: Jun 22 2017 58 mins
    As companies grow, so does their content, creating a content conundrum, where there are hundreds or thousands of files but no one can find what they need. The key to overcoming this challenge is to create dynamic systems that deliver personalized content, but that is much easier said than done. CMS tools like MadCap Flare drive efficiency and reuse for professional writers, but about a third of the content in a typical ecosystem is created by “Subject Matter Expert" writers using Microsoft Word and PowerPoint, and even the writing groups don’t always have the time they need to be really innovative with their tools.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Lynn Carrier and Kathleen Pierce, for this free, one-hour webinar. Kathleen and Lynn came at this content problem from complementary angles—improving the content-creation and the content-delivery engines for customers and the field.

    You’ll come away from this talk with practical ideas for taking a smart approach to personalization; getting SME authors on board with best practices; using low-end tools to show the possibilities and make the case for further investment; and taking advantage of the right tools to deliver the right content to the right person at the right time, every time.
  • Objective Based Selling: Sell More to More People
    Objective Based Selling: Sell More to More People Tibor Shanto Recorded: Jun 22 2017 46 mins
    Most sales people spend a disproportionate time selling to narrow segment of their market, while ignoring or struggling to engage with over 50% of potential buyers. Objective Based Selling presents a different way to look, engage and sell to often ignored segments, leaving money and success on the table.
  • Customer Journey Mapping for Omnichannel Content
    Customer Journey Mapping for Omnichannel Content Noz Urbina, Global Content Strategist Recorded: Jun 22 2017 60 mins
    After over 15 years working on multichannel-friendly, personalization-friendly, and future-friendly content, Noz Urbina has latched firmly on to customer journey maps (CJMs) as today’s most vital content technique.

    A customer journey map goes beyond static personas and helps diverse content stakeholders to design content plans and models that deliver the right type and level of content to the right user when and where they need it. CJMs bring together large amounts of user information and map it out to support improved content structures, content types, and editorial plans that work across channels and siloed touchpoints.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Noz Urbina, global content strategist, for this free, one-hour webinar. Attendees will learn how to more effectively communicate with agencies, partners, subject matter experts, and other content creators; how to collaborate across teams on personalization-ready content; how to build future-friendly content models and content plans; and how to get more leverage out of your content assets over time and across devices.

    ABOUT NOZ URBINA

    Noz Urbina is a globally recognized leader in the field of content strategy and a customer experience consultant who can effectively bridge organizational and user goals. Noz is well-known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalized, contextually relevant content experiences in an omnichannel environment. He is a co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” with Rahel Anne Bailie, and a lecturer at the University of Applied Sciences. Noz has coached teams, developed processes, and spearheaded solutions that have helped some of the world’s largest organizations leverage their content assets to stand out in their sectors while avoiding headcount increases and wasted costs.
  • Avoiding Collateral Damages to your Business with System Thinking
    Avoiding Collateral Damages to your Business with System Thinking Christian Maurer Recorded: Jun 22 2017 33 mins
    Sales Managers are often unconscious about collateral damages to the business caused by their current management practices. Many of them cause actual. System Thinking helps to identify the causes for those collateral damages and to take corrective actions.
  • Collaborating on Content: Overcoming the Silos
    Collaborating on Content: Overcoming the Silos Christian Gericke, CMO for smashDOCs Recorded: Jun 22 2017 55 mins
    Silos and collaboration are usually posed as contrasts against each other. But in reality, they don’t have to be. Do you know how you can harness the power of silos to create efficient collaboration? It begins with addressing the silo "frame of mind."

    Join Scott Abel, The Content Wrangler, and his special guest, Christian Gericke, Chief Marketing Officer at smashDOCs as he reveals the key methods of helping companies in every industry become more effective in their cross-team creation process.

    You will not only learn the cautionary tales about silos but also how they are essential to a company’s health and how to "use tech" rather than simply "have tech." Collaboration occurs when embracing the challenges of silos and moving with their power, rather than fighting against them.

    Takeaways:

    —Silos may be dangerous, but they are also essential, and when their power is harnessed, it leads to collaboration and accountability
    —It's a mistake to assume "having" tech is the same as it using tech effectively
    —Speedy collaboration is a competitive edge in achieving long-term business success

    ABOUT CHRISTIAN GERICKE

    Christian Gericke is the CMO for smashDOCs and a volunteer for Translators without Borders who manages this challenge both online and offline. Christian spent the last 25 years in various management positions in the document and information management industry for companies such as Acrolinx, HP, and Exstream Software.
  • Making It So: The Hard Work of Developing a Unified Content Strategy
    Making It So: The Hard Work of Developing a Unified Content Strategy Toni Mantych Recorded: Jun 21 2017 58 mins
    Knowing what needs to be done and achieving it are dramatically different things. While there’s consensus that carefully and deliberately establishing and articulating a content strategy for a product, an organization, or an enterprise is a good thing, execution remains an elusive holy grail.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Toni Mantych for this free, one-hour webinar. In this session, we’ll take a look at real challenges—logistic, political, and technical—faced as one Fortune 300 company undertook to develop a “unified content strategy” across functional groups (documentation, training, knowledge management) and divergent content.

    We will discuss techniques and strategies such as emphasizing common goal of client/user satisfaction to unite groups with different historical foci; employing data-driven decision-making to ensure good decisions but also to relieve organizational bias, and using charters and other project management tools to identify, celebrate, and effectively make use of the unique skills, perspectives, and assets of each participating group.

    ABOUT TONI MANTYCH

    Toni Mantych solves client problems with content, and content problems with technology. She is currently Director, Technical Project and Portfolio Management at ADP. In that role, she oversees content strategy and architecture projects and leads the Information Architecture and Content Strategy team for the Information Development Services group (IDS). Over the last five years, Toni has spearheaded the adoption of the Darwin Information Typing Architecture (DITA) and component content management within IDS and ADP.
  • Adopting a Unified Content Strategy at Morgan Stanley
    Adopting a Unified Content Strategy at Morgan Stanley Ena Gordon, Morgan Stanley Wealth Management Recorded: Jun 21 2017 48 mins
    Would you like to know how to break down content silos, why content that is cross-functional benefits end-users, and when to produce content by segment?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Ena Gordon, Vice President for Morgan Stanley Wealth Management for this free, one-hour webinar. Ena's presentation will demystify the steps needed to move a large organization away from traditional siloed content production approaches and toward a unified content strategy. She will examine how Morgan Stanley adopted a unified content strategy and she will share best practices and lessons learned along the way.

    ABOUT ENA GORDON

    Ena Gordon is content strategist that specializes in transforming content strategies built for paper into dynamic webified experiences.
  • Mapping Content to the Customer Journey: 5 Keys to Success
    Mapping Content to the Customer Journey: 5 Keys to Success Adam Helweh and Kevin P. Nichols Recorded: Jun 21 2017 64 mins
    Every interaction with prospects and customers is an opportunity to delight and inform. Content plays one of the biggest roles in creating outstanding customer experiences. Connecting customer and content can be a challenge. All organizations, whether B2C or B2B, should develop customer journeys with the intent of building a relationship with the customer. Doing so will allow you to leverage these journeys within your content planning and creation processes.

    Join me, Scott Abel, The Content Wrangler, and my guests, Adam Helweh and Kevin P. Nichols for this free, one-hour webinar designed to describe and define the modern customer journey and explore the role content plays in fueling how prospects and customers interact with your brand at each stage.

    Attendees will learn what a modern customer journey actually looks like; why relying on a linear or funnel approach isn't as helpful as you might think and what is the impact of providing the right content at the right time to prospects and customers alike. In addition, Adam and Kevin will talk about the role content plays in shaping customer experience, how to use a customer journey map for effective content planning and creation, and what you need to create a customer-journey content map.

    ABOUT ADAM HELWEH

    Adam Helweh is the CEO and founder of Secret Sushi Creative. He specializes in and is deeply passionate about, the convergence of design, social and technology to provide businesses with more intelligent and human ways to connect with customers to grow sales.

    ABOUT KEVIN P. NICHOLS

    Kevin P. Nichols is an award-winning thought leader, digital industry enthusiast, and author with more than twenty-two years of professional experience. As a team leader at SapientNitro Kevin grew of one of the oldest global content strategy teams into one of the largest and most successful in the world. Currently, Kevin is Executive Director of Experience at AvenueCX, a consultancy specializing in enterprise content strategy.
  • Overcoming Content Delivery Challenges
    Overcoming Content Delivery Challenges Scott Abel, Noel McDonagh, Lawrence Orin, and Joe Gelb Recorded: Jun 21 2017 60 mins
    Join me, Scott Abel, The Content Wrangler, for a panel discussion designed to help you identify—and overcome—typical challenges associated with product content delivery. I'll chat with Noel McDonagh (Dell EMC), Lawrence Orin (Riverbed), and Joe Gelb (Zoomin Software) about the lessons they have learned that you can use to develop a streamlined content delivery process that takes advantage of modern content creation and management practices, standards, tools and technologies.

    Attendees will learn:

    *the practical challenges of moving to a delivery platform
    *the main drivers for adoption of dynamic content delivery (and the problems
    associated with implementing it)
    *strategies for getting management buy-in
    *tips on building an implementation team
    *metrics you collect
    *potential organizational pitfalls and risks
  • The Holy Trifecta of Global Content Success
    The Holy Trifecta of Global Content Success Val Swisher, Global Content Strategist Recorded: Jun 20 2017 57 mins
    The Holy Trifecta of Content is the intersection of managed terminology, structured authoring, and translation memory. If you have these three components of content under control, your content will be easier to read in every language, easier to translate, easier to locate, and easier to create.

    Join me, Scott Abel, The Content Wrangler, for this presentation with Val Swisher, CEO of Content Rules. Val will focus on the Holy Trifecta of Global Content Success, how the components work together, and why they are critical factors for successful global content. You’ll leave with an understanding of how terminology, structure, and translation memory work and how paying attention to all three factors will help your customers provide better content in any language.

    ABOUT VAL SWISHER

    Val Swisher is the Founder and CEO of Content Rules, an end-to-end content services provider who helps customers plan and execute their global content strategy, create content in structured and non-structured environments, and prepare content for translation.

    Val is a global content strategy thought leader and an expert in making source English content global-ready. In addition to running Content Rules, Val is on the Executive Board for Translators without Borders, where she is responsible for creating and running the Simplified English program. Translators without Borders works with non-governmental organizations to provide critical, life-saving translations for humanitarian causes around the globe.

    Val is also the co-producer of Information Development World and a featured presenter at many online and in-person events. Val’s third book, “Global Content Strategy: A Primer,” was published by XML Press in 2014.
  • Global Content Management Simplified – 5 Steps to Success
    Global Content Management Simplified – 5 Steps to Success Matt Grotenstein, VP of Client Development, Acclaro Recorded: Jun 20 2017 52 mins
    Managing global content across your organization and across multiple languages, locales, and platforms can get complex. In this session, we’ll discuss five steps you can take to simplify and automate this process while increasing speed-to-market and international brand exposure. With global expansion comes complexity in managing multilingual, digital content across locales. This session provides insights into what solutions can be put in place to ease that complexity, across the organization, while setting up for brand success across cultures

    Join me, Scott Abel, The Content Wrangler, and my special guest, Matt Grotenstein, VP of Client Development at Acclaro, for this presentation. Matt will show you how to prioritize content for localization, how to implement automated workflows for faster time-to-market, successfully speak in your brand's voice across cultures, and how to measure impact across the organization.

    ABOUT MATT GROTENSTEIN

    Matt Grotenstein, Acclaro’s VP of Client Development, has co-founded several industry-leading software and finance companies. He currently leads a team of seasoned sales professionals to understand client challenges and provide smart solutions, drawing insight from an extensive background in international communication. Being an expert in global business communication, translation technology, and software localization, he sits on the Board of the translation industry non-profit Red-T, while offering guest lectures at the Baruch College School of Communication.
  • Are We Losing Faith in Globalization?
    Are We Losing Faith in Globalization? Diana Ballard, STAR USA Recorded: Jun 20 2017 54 mins
    After the golden years of growth during the 1990s and early 2000s, we’re witnessing global disintegration with a loss of confidence in globalization and free trade. In an era when the idea of globalization seems in decline and replaced by fear and protectionism can we redefine and rebuild globalization into a strategy for success?

    Join Scott Abel, The Content Wrangler, and his special guest, global content strategy consultant, Diana Ballard, for a free one-hour discussion about the future of globalization. Ballard will examine how some countries and companies are bucking the trend and profiting from globalization today.

    Attendees will learn how:

    * multiculturalism builds stronger communities, solutions, and outlooks
    * to embrace diversity—exchanging rather than excluding ideas—in order to drive disruptive innovation
    * digital transformation and technology is set to defeat the fear of globalization

    This session is intended as a discussion to re-construct our idea of globalization creating renewed optimism and a strategy for success.

    About Diana Ballard

    Diana Ballard has a 30-year track record in international business operating across diverse and challenging environments from manufacturing, to service, and to consultancy. She has the expertise, insight, and commitment to creating value through long-trusted business relationships, placing the customer at the heart of every transaction. Her entrepreneurial spirit drives her to lead and explore every challenge as an opportunity to learn and grow. Diana is aspiring to create digital continuity by unifying information across the enterprise, and by bringing everyone into the same conversation, the one which speaks to customers in their language.
  • Leveraging Natural Language Processing For Content Production
    Leveraging Natural Language Processing For Content Production Pawan Deshpande, CEO, Curata Recorded: Jun 20 2017 61 mins
    Join Scott Abel, The Content Wrangler, and his guest, award-winning natural language researcher, Pawan Deshpande, founder and CEO of Curata, for a discussion about natural language processing.

    Deshpande will draw from his experience as a researcher at Google and the Massachusetts Institute of Technology to provide an overview of cutting-edge Natural Language Processing (NLP), Information Retrieval (IR) and Machine Learning (ML) techniques such as machine translation, natural language generation, automatic document summarization, and collaborative filtering. He will reveal how you already benefit from these in many day-to-day applications without even realizing it.

    Attendees will learn:

    * What Natural Language Processing (NLP) is and how it works
    * Real-world applications of NLP in use today
    * How to use NLP for scaling content production

    About Pawan Deshpande:

    Pawan Deshpande is the founder and CEO of Curata, a Boston-based content marketing software company that employs machine learning, natural language processing, and artificial intelligence. Curata is used by hundreds of companies worldwide. Pawan regularly blogs for the Content Marketing Institute, Forbes, The Huffington Post, and other technology and marketing publications. He is a regular speaker at internationally attended events including SXSW, Content Marketing World, and the American Marketing Association.

    Prior to Curata, Pawan held engineering and research positions at Microsoft and Google, where he was awarded patents in social networking and machine transliteration. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology, where his graduate thesis “Decoding Algorithms for Complex Natural Language Tasks” was awarded the top departmental and international prizes.
  • Fireside Chat: The Biggest Challenge Sales Managers Face
    Fireside Chat: The Biggest Challenge Sales Managers Face Steven Rosen Recorded: Jun 19 2017 47 mins
    Sales management experts Mike Weinberg and Steven Rosen are hosting a fireside chat providing their solutions and insights on the most challenging issues facing sales managers.
    Expect an action-packed discussion, filled with bold, blunt and powerful sales management insights and stories, that will help you crush your sales numbers.
  • Are You Set Up for ABM Success? What to Know Before You Go.
    Are You Set Up for ABM Success? What to Know Before You Go. Katie Martell, Jon Russo Recorded: Jun 15 2017 56 mins
    Account-Based Marketing tools like Engagio, DemandBase, and Terminus are powerful, exciting pieces of technology. But without the right data and decisions in place, it's like putting really nice shutters on a house without a foundation.

    B2B companies must be thoughtful about their ABM setup.

    Join Katie Martell, on-demand B2B marketer, and Jon Russo, B2B marketing operations expert and high-tech CMO as they walk through EXACTLY what companies need to get these tools to work. They'll share a real-life example of how to wrangle data and MAP/CRM integrations to get up and running with account-based strategies.

    Everyone's on a journey with ABM, but some are in different places than others. This session is ideal for anyone who's interested in getting started with ABM, who has bought an ABM tool and wants to improve their implementation, or who wants to see more value from their investment in ABM.
  • Selling in the Age of the Customer
    Selling in the Age of the Customer Barbara Giamanco Recorded: Jun 15 2017 40 mins
    Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
  • How to Ensure Your Content Marketing is Generating Value, Not Just Traffic
    How to Ensure Your Content Marketing is Generating Value, Not Just Traffic Dave Rigotti, VP of Marketing, Bizible; Tara Robertson, Director of Demand Gen, Uberflip; Assaf Dudai, Head of Content, Brigh Recorded: Jun 15 2017 46 mins
    Content marketing has long been a staple of the B2B marketing mix. But as more organizations are creating more content, how do you make sure your content breaks through the noise and actually creates value?

    In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.

    The webinar will answer key questions, including:

    • What is content fitness? And why does it matter?

    • How do I build a knockout content experience?

    • Should I be gating content?

    • How do I measure the buyer's content journey? And how do I optimize it?
  • Putting the Customer Into Context
    Putting the Customer Into Context Olivier Binse, Advisory Partner, Deloitte Digital ; Jamie Anderson, CMO, SAP Hybris ; Liz Miller, SVP Marketing, CMO Council Recorded: Jun 15 2017 66 mins
    Customers are not looking for extravagance. In fact, according to a recent CMO Council survey of 2,000 global consumers, conducted in partnership with SAP Hybris, customers crave simplicity. Customers want value and to be valued by brands. And customers expect brands to know and recognize them: 36 percent admit that they are often frustrated when they are not treated like a loyal customer regardless of channel.

    Marketers, however, have admitted that there are significant challenges in meeting the very basic expectation of knowing, recognizing and responding to their customers. In the report, “Context, Commerce + Customer,” only one in four marketers has been able to leverage customer insights to advance troubleshooting in order to address customer issues before they become frustrations or problems.

    As brands strive to deliver exceptional, connected, contextual experiences to their customer, marketers admit there are significant challenges to be resolved specific to data, analytics and the ability to leverage real-time customer intelligence to truly deliver value in the moment the customer most expects.

    To discuss these challenges and the opportunities in exceeding the expectations of the connected customer, the CMO Council, in partnership with SAP Hybris and Deloitte Digital, invite you to join us for a live-webcast being held on Thursday, June 15, 2017. We will be sharing additional findings of our new consumer study including how consumers say they will react to continued frustrations. In addition, experts from SAP Hybris and Deloitte Digital will join the discussion to share where and how customer demands have shifted customer experience strategies, including the very ecosystem of cross-functional connections that organizations must forge in order to truly meet and exceed these expectations.
  • How to Use List Strategies to Find the Decision Maker Fast
    How to Use List Strategies to Find the Decision Maker Fast Kendra Lee and Shawn Finder Recorded: Jun 14 2017 49 mins
    No prospecting list? You can lose valuable prospecting time just building a list – then finding the elusive decision maker can take even more time. Discover 7 strategies you can use to uncover and build a list of the right decision makers to target your prospecting efforts and get higher response rates.
  • Customer Retention is an Art Form & A Strategy
    Customer Retention is an Art Form & A Strategy Babette Ten Haken, Founder & President, Sales Aerobics for Engineers® Recorded: Jun 14 2017 41 mins
    Sales teams focus on landing the initial deal. Customer retention becomes the responsibility of everyone else in the organization who was not part of that first sale. Discover how to leverage the value of post-sale support teams. Create customer experiences which contribute to customer success and customer retention.
  • Mastering Sales and Marketing Alignment in an ABM World
    Mastering Sales and Marketing Alignment in an ABM World Mark Yeager, President, Yeager Marketing Recorded: Jun 13 2017 30 mins
    Digital automation tools for marketing are here to stay. They’re getting smarter, and they’re changing the way we think about everything we do as marketers, from how we qualify leads to what content we produce to how we align our sales and marketing teams.

    Aligning marketing and sales has always been a challenging – yet critically important – exercise. You have to define a common language, synchronize strategies, and execute in such a way that each team empowers the other’s success, despite differences in timelines, drivers and goals.

    As the marketing world shifts to embrace digital platforms, particularly around the concept of account-based marketing (ABM), we’re re-evaluating how we can best achieve alignment, and we’re exploring what these new tools offer to expedite and streamline that process.

    In this webinar, we’ll cover:

    - The foundations of sales and marketing alignment: what it looks like and why it’s critical to overall company success
    - How sales and marketing alignment looks different in our emerging ABM world
    - Which digital ABM tools assist in delivering a foundation for alignment

    After watching, you’ll have a framework that will help ensure both groups are synergizing their efforts, and you’ll gain an understanding of how account-based marketing tools can be used to optimize that synergy and deliver a bigger pipeline of opportunities.
  • It’s not just a small laptop!  Best practices for presenting on your tablet or m
    It’s not just a small laptop! Best practices for presenting on your tablet or m Julie Hansen Recorded: Jun 13 2017 31 mins
    Tablets are a perfect tool for facilitating customer conversations, however many reps are making costly mistakes when presenting content on mobile apps. The result is customer tune-out, confusion, and lost opportunities. Learn best practices for showcasing your products in a way that moves the sale forward!
  • Blow the Doors Off with a Systems Approach to Sales
    Blow the Doors Off with a Systems Approach to Sales Mike Kunkle Recorded: Jun 8 2017 47 mins
    Per CSO Insights’ 2017 Sales Manager Enablement Report: “Sales enablement is a growing trend, but sales performance is not improving... Clearly, something is missing.”
    What’s missing is a logical, aligned, well-executed Systems Approach to Sales.
    In this BrightTALK Sales Summit webinar, sales transformation expert Mike Kunkle will share 4 sales systems that can solve 80% or more of your sales enablement challenges and radically transform your company’s sales results.
    Join Mike -- where your questions are welcomed and expected -- and learn how you can be a Sales Transformation Hero at your company.
  • Strategies for Accelerating Business Growth: A CMO/CFO Partnership
    Strategies for Accelerating Business Growth: A CMO/CFO Partnership Ken Fick, President & CEO, Pierce the Fog Jun 27 2017 5:00 pm UTC 60 mins
    With sales and marketing often working in a completely separate silo from finance, it becomes difficult for these two teams to realize how collaborating can improve business growth drastically. Join Ken Fick, President and CEO of Pierce the Fog, as he discusses how finance can support marketing and sales in generating revenue for your organization.

    This virtual event will provide insights on how finance can help you:

    • Interpret data analytics for better marketing effectiveness (ROI, customer segmentation analysis, channel analysis, etc...)
    • Enhance product pricing – Selling the right product at the right price)
    • Leverage customer touch points (invoicing, contracts and financing)
    • Optimize your Sales Force – The right people in the right places at the right time.
  • The Myth of Price
    The Myth of Price Don Cooper, The Sales Heretic™ Jun 27 2017 6:00 pm UTC 45 mins
    Stop throwing your profits away! You can make a lot more money by simply discounting less and charging more. Don’t think you can? Just wait—immediately after this revealing presentation you’ll be raising your prices and reaping the rewards!
  • Generating quality leads using effective email marketing
    Generating quality leads using effective email marketing Pure360 Jun 28 2017 1:00 pm UTC 60 mins
    Learn how to generate the best leads from your email marketing campaigns with our ideas and suggestions around best practice lead generation.
  • Telling Stories that Spread
    Telling Stories that Spread Spencer Waldron, Prezi’s European Regional Director Jun 28 2017 3:00 pm UTC 60 mins
    The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

    But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

    On Wednesday, May 31st, join BrightTalk and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

    - How to turn user feedback, prospect needs, and industry trends into stories that stand out
    - How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
    - Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

    You’ll also get to see a handful of great story examples broken down into their key elements and decoded.
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Jun 28 2017 6:00 pm UTC 75 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • Unlock the Value of Premium Advertising and Campaign Optimization
    Unlock the Value of Premium Advertising and Campaign Optimization Dennis Mulcahy, Vice President of Cxense and David Rowley, Senior Director, Ad Platform Strategy with Advance Digital Jun 28 2017 6:00 pm UTC 30 mins
    Ad campaign optimization has become essential for premium publishers to continue to thrive and stay competitive in today's fast paced environment. The challenge surrounding a majority of ad opt teams today is the lack of time and technical resources.

    For the past several years the focal point of development has been placed on sell side technology, but what about the buy side? Premium publishers who understand the value of their brand and inventory now have a way to automate their optimization and spend more time building the value and relationships they once had with advertisers.
  • IP – real world deployments from major industry players
    IP – real world deployments from major industry players IBC365 | AIMS | Arena Television | Timeline Jul 6 2017 3:00 pm UTC 60 mins
    With real world IP infrastructure projects being delivered, find out what non-SDI operation means for those involved in the design and build of next generation facilities.

    Speakers:

    Mike Cronk, Chairman, AIMS
    Daffyd Rees, Deputy Director of Operations, Arena Television
    Daniel McDonnell, Managing Director, Timeline

    Moderator:

    George Bevir, Editor, IBC365
  • Career Stallers that Derail Sales Leaders & What to Do When You're Stalled Out
    Career Stallers that Derail Sales Leaders & What to Do When You're Stalled Out Deb Calvert Jul 7 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Webinar: Five game-changing eCommerce automations
    Webinar: Five game-changing eCommerce automations Komal Helyer, Marketing Director, Pure360. Jul 12 2017 2:00 pm UTC 75 mins
    Learn five top tips to improve your marketing using automation from Komal Helyer, marketing director at Pure360.
  • Every Sales YES Begins with a KNOW
    Every Sales YES Begins with a KNOW Sam Richter Jul 17 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Webinar: Make your Awards entry fly
    Webinar: Make your Awards entry fly DMA Awards committee member & Past judge Jul 19 2017 2:00 pm UTC 75 mins
    The DMA Awards committee have created a webinar to help you with your entries. Hear from a past DMA awards Judge on how to write a winning entry.
  • Why your VR game is virtually useless without data
    Why your VR game is virtually useless without data Kiyoto Tamura, VP Marketing, Treasure Data Jul 19 2017 5:00 pm UTC 60 mins
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • Leading Social Media Selling
    Leading Social Media Selling Steven Rosen Jul 20 2017 4:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Turning advances in VR + AR into business innovation
    Turning advances in VR + AR into business innovation Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 4:00 pm UTC 30 mins
    Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

    In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

    By attending this VB Live event, you'll:
    * Understand VR and AR attitudes across the globe
    * Learn what's holding consumers back from these technologies
    * Introduce innovation with AR and VR into your own organization
    * Learn how payment technology will help facilitate new VR/AR experiences
    * Hear what experts think the future holds

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Register today!

    Sponsored by Worldpay
  • Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You
    Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You Shelly Davies Jul 20 2017 5:00 pm UTC 60 mins
    You know all those "rules" you were taught in school about "good writing?" They were lies. Our focus today needs to go beyond grammar and punctuation, and towards clarity and understanding. What works for real people? And what really ARE the rules?

    Join me, Scott Abel, The Content Wrangler, for a conversation with rockstar writer, Shelly Davies. You'll learn the difference between grammar rules and grammar conventions; how readers interact with text and receive messages; and how not to sound like a jerk (unless you want to).

    About Shelly Davies

    Shelly Davies helps businesses save time and money. How? By giving us permission to write like humans. Using research-based approaches to writing better, Shelly builds our confidence and helps us write in ways that make readers want to hug us! (Or not - it really depends if hugs are what we're after. But whatever outcomes we want, Shelly can get us there! She's kinda awesome like that.) Shelly Davies Writing & Training. Because plain English has been cool since way back.
  • How To Help New Sellers Thrive Like Your Top Performers
    How To Help New Sellers Thrive Like Your Top Performers Donald Kelly Jul 21 2017 4:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • The Power of Relevance in Value Propositions
    The Power of Relevance in Value Propositions Lisa Dennis Jul 25 2017 7:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Taylor Freeman, CEO of Upload, Inc. Jul 26 2017 5:00 pm UTC 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    *Taylor Freeman, CEO, of Upload, Inc.
    *Stewart Rogers, Director of Technology, VentureBeat
  • The Connected Customer Experience Evolves: Moving Beyond the Browser
    The Connected Customer Experience Evolves: Moving Beyond the Browser Alan J. Porter Jul 27 2017 5:00 pm UTC 60 mins
    In 10 years, websites will no longer exist — at least not in the traditional sense. Over the last few years, customer expectations have changed the way we interact in the digital world. Being online no longer means sitting in front of a computer screen.

    Join me, Scott Abel, The Content Wrangler, for this free one-hour webinar with my special guest, Alan J. Porter of OpenText. Alan will talk about the shift that is coming where we no longer will be driving people to our websites. Prospects and customers alike will instead demand that we provide them with the information they need to help them move along their process or digital journey as smoothly and efficiently as possible. We now need to deliver just the right amount of intelligent structured content in context — providing the customer the information they require at the time they need it for the platform/location they are on.
  • An Intro to Direct-to-Garment Printing and the Epson F2000
    An Intro to Direct-to-Garment Printing and the Epson F2000 Terry Combs, Equipment Zone Jul 27 2017 6:00 pm UTC 60 mins
    This DTG (Direct-to-Garment) printing webcast offers a valuable overview of the entire decorating process: what you can print, what you can’t print, and what equipment you need to be successful. It also includes lots of insider “best practices” from one of the leading experts on DTG, Terry Combs of Equipment Zone. There will be time during the presentation and at the end to help cover any questions you may have about the technology. If you are looking to get into the DTG market, or add DTG to your existing business, this is a must-attend webcast.
  • Webinar: Re-permissioning Customer Records
    Webinar: Re-permissioning Customer Records James Milligan, Solicitor, John Mitchison, Head of preference services, legal & compliance, DMA Aug 14 2017 2:00 pm UTC 75 mins
    Get the latest advice on how to re-permission your customer records so they are fit for the GDPR when it comes into force in just under a year. The webinar features plenty of time for questions relevant to your business
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Stewart Rogers, Director of Marketing Technology, VentureBeat Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    More speakers to be announced soon!
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Webinar: Is Real-Time Content Creepy?
    Webinar: Is Real-Time Content Creepy? Antony Humphreys, Adestra & Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar with BrightTALK to hear how to make 'real time' work really well for your brand.
  • Poof! You're a Sales Manager..... Now What?
    Poof! You're a Sales Manager..... Now What? Deb Calvert Aug 22 2017 5:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.