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Content Marketing

  • Webinar: Anatomy of award winning copy with OLIVER
    Webinar: Anatomy of award winning copy with OLIVER Sam Jacobs, design director at OLIVER and James Fieldhouse, senior copywriter at OLIVER. Recorded: Mar 19 2018 42 mins
    OLIVER won Bronze in the best writing category at the 2017 DMA Awards.

    The team will present a case study of the campaign. They will pick apart the copy they wrote for it, the ideas behind what they wrote, the successes and challenges of writing the campaign – essentially the blood, sweat and tears that went into making it award worthy.
  • Grow your eCommerce revenue with personalisation and behavioural targeting
    Grow your eCommerce revenue with personalisation and behavioural targeting Kristian Bannister, Senior Marketing Manager, Pure360 Recorded: Mar 15 2018 53 mins
    88% of people say they’re more likely to shop from brands that deliver personalised cross-channel experiences.

    However many brands still don’t use personalisation on their website, let alone across multiple channels.

    Our platform changes that. We’re making cross-channel personalisation a reality for brands of all sizes.

    And the results speak for themselves. Our customers average 22% more online revenue.

    Join us for live product demo to learn how personalisation will transform your customer experience and drive more revenue.


    You will learn how to:

    • Deliver real-time personalisation across website and email
    • Recover lost revenue from people that abandon your site
    • Generate more revenue from upselling and cross-selling
    • Increase customer lifetime value with automated lifecycle campaigns.

    Save your spot.

    Can't make it? Sign-up anyway and we'll send you the recording after.
  • Your Leadership Revolution
    Your Leadership Revolution Samantha Woolven, Culture and Change Consultant at SW Consultants Recorded: Mar 15 2018 45 mins
    Transparency, trust, and two-way communication. We are no longer in the age of top-down management and we would rather pull than push. The world of work is changing all around us, how can we keep up?

    Authenticity and core purpose are the cornerstones of customer and employee engagement. How close are you and your leadership team to your frontline employees and the customers you are all here to serve?

    You too can you kickstart a leadership revolution - empowering your people to be more open, helping everyone to take on more responsibility, and working together to make your company grow.

    Sharing stories of success and practical tips to overcome internal challenge, Samantha will lead you through why, how, and the enormous potential of getting everyone to lead your business better.
  • Office 365 As A Content Services Hub? Seriously!
    Office 365 As A Content Services Hub? Seriously! Steffen Frederiksen Recorded: Mar 15 2018 61 mins
    Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language–and on the device of their choosing.

    Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!

    Join our special guest host, Paul Perrotta, and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.


    Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.

    While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.
  • Mapping B2B Content to Each Stage of the Funnel
    Mapping B2B Content to Each Stage of the Funnel Taylor Freitas, Marketing Programs Manager at BrightTALK Recorded: Mar 14 2018 40 mins
    According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective buyers’ needs at each stage of the funnel?

    Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth.

    In this webinar, you’ll learn:

    - How to leverage different content types for each stage of the funnel
    - How to build an editorial calendar that address all stages of the sales funnel
    - How to establish a content library that suits use cases, personas, and the complete buyer’s journey
  • The AI use cases that keep you competitive
    The AI use cases that keep you competitive Matthias Keller, Kayak Recorded: Mar 14 2018 62 mins
    The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

    From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

    Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

    You’ll learn:
    * What technologies fall under the AI umbrella
    * How companies like Kayak use AI to understand customers and personalize experiences
    * How to identify the right AI use case for your business
    * Common challenges firms face when implementing AI
    * Why AI’s time in the sun has finally come, and why it’s here to stay

    * Brandon Purcell, Principal Analyst, Forrester
    * Matthias Keller, Chief Scientist, Kayak
    * Martine van der Lee, Director of Social Media, KLM
    * Pradeep Elankumaran, CEO and Co-Founder of Farmstead
    * Rachael Brownell, Moderator, VentureBeat
  • The Top Facebook Ad Features Most Brands are Missing Out On
    The Top Facebook Ad Features Most Brands are Missing Out On Mike Zappulla: Team Lead, Paid Social @Elite SEM | Joonatan Lintala: Head of Business Development @Smartly.io Recorded: Mar 14 2018 58 mins
    With Facebook rolling out new features regularly, it can feel overwhelming trying to decide how to spend your ad dollars.

    With limited budgets and a directive to return a positive ROI, testing new features can feel like a gamble you might not be ready to make.

    We’ve teamed up with our friends at Smartly to talk through the Facebook Ad features we’ve seen perform the best and are worth investing in.

    If you wonder if features like Instagram Story Carousel Ads, dynamic ads for broad audiences, collection ads, and more are worth it—we’ve got you covered. Our experts will talk through their favorite features, how to implement them into your next round of tests, and results we’ve seen for top brands who know the secrets to driving real, profitable growth on Facebook.
  • Enabling Content in Chatbots and AI: Part II — The Microcontent Solution
    Enabling Content in Chatbots and AI: Part II — The Microcontent Solution Steve Manning Recorded: Mar 13 2018 59 mins
    On December 12, 2017, Steve Manning presented a discussion on how new technology will change the way we approach content. The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.

    This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    Join our special guest host, Val Swisher, and Steve Manning In Part II of this series, where Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.
  • Webinar: a B2B GDPR update
    Webinar: a B2B GDPR update James Milligan, DMA and John Mitchison, DMA and Bénédicte Dambrine, OneTrust Recorded: Mar 12 2018 60 mins
    Get the latest guidance on how GDPR will affect your business with this webinar series. Prepare for the May 2018 implementation with expert advice on how to work with consumers data, protect your brand and create responsible marketing that brings benefits you and your customers.
  • 5 Ways to Optimize Paid Search for Your Most Profitable Conversions
    5 Ways to Optimize Paid Search for Your Most Profitable Conversions Katie Carlson Scrimger: Team Lead, Paid Search @Elite SEM | Blair Symes: Director of Content Marketing @dialogtech Recorded: Mar 8 2018 60 mins
    The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.

    If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
    - Increase call conversions by 90%
    - Decrease unprofitable conversions by 23%
    - Increase paid search profitability by 12%
  • Own Your Story--A Personal Brand Workshop
    Own Your Story--A Personal Brand Workshop Olivia Christian Brand Strategist, Workshop Lead Recorded: Mar 8 2018 31 mins
    An organization's vision and purpose is communicated from the top down. CEOs, Executive Directors and Leadership Teams are charged with motivating varying audiences to their goal or cause, e.g. invest, volunteer, give, attend, work with us. What's essential in effectively communicating a vision and purpose that includes both the logical--the head, and the emotional--the heart?

    Olivia Christian’s early professional career was dedicated to working with and on behalf of elected representatives that were committed to improving the lives of individuals and families living in the San Francisco Bay Area’s most vulnerable communities.

    In 2005 Olivia left city hall and began working as a brand development consultant. Her clients have included organizations providing access to life advancing services to the underserved and female entrepreneurs developing resources and opportunities that support the professional and personal growth of other women. Through her workshop, OWN YOUR Story, Olivia coaches individuals and teams who want to effectively convey the why, how and what of their personal brand story for any given audience.
  • Catch Your Leadership Stride: Behaviors that Drive Success
    Catch Your Leadership Stride: Behaviors that Drive Success Leslie A. Rubin and Kendra Dahlstrom Recorded: Mar 8 2018 59 mins
    A successful and effective leader is like an athlete- they must continuously train to stay ahead in an ever-changing business climate. Many leaders come with “built-in” skills and behaviors that give them an advantage, while others may need to learn new behaviors just to stay in the race.

    In this session, we’ll discuss what it takes to be a great leader – from a high degree of self-awareness to a stomach for ambiguity, to be an effective communicator, and of course, maintain a positive attitude. These are just a few of the behaviors we’ll uncover that are needed for both the aspiring and current leader to catch and maintain a leadership stride. We’ll also highlight real-life examples of current executives and leaders, and share some key tips to evaluate what’s working and what’s not.

    In this interactive session, you will learn:
    •What it takes to have a leadership mindset.
    •Identifying behaviors that we need to "unpack" or need to evolve.
    •Understand core attributes great leaders must have when they are leading a team, running a company or communicating.

    Leslie A. Rubin, CEO, Image Matterz Consulting, Author, and Co-Founder of Executive Greatness Institute
    Kendra Dahlstrom, CEO, Aspire to Be International, Author & Coach
  • How to Reuse Structured Content with DITA
    How to Reuse Structured Content with DITA Gosia Radymiak Recorded: Mar 8 2018 58 mins
    Reusing content can be beneficial, but complicated to manage without proper guidelines. You can reuse content on many levels and apply different methods, from conditional filtering on entire maps to variable phrases for single words.

    Join guest host Paul Perrotta, and our special guest, Gosia Radymiak, Customer Success Manager at Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, attendees will learn how to 1) review reuse mechanisms available in DITA; 2) learn about reuse best practices, including content organization and localization do’s and don'ts; 3) learn how to create a reuse strategy suitable for your content; and finally, 4) to get links to useful resources about DITA and reuse, including articles and training.
  • Women in Tech Leadership: Building your Brand & Becoming a Better Leader
    Women in Tech Leadership: Building your Brand & Becoming a Better Leader Jeanne Morain, Emerald de Leeuw, Jill Donahue & Andrea Short Recorded: Mar 8 2018 59 mins
    2017 was a historic year for women and feminists around the world. With the #metoo and #knowno campaigns, gender gaps and disparities were brought to light in ways they hadn't been before.

    Now it's a new year and with it comes new challenges for women in hi-tech careers: whether it be navigating your career through these times, finding or becoming a mentor, building your personal and professional brand as a leader, dealing with office politics or maintaining work-life balance, the challenges and opportunities for women in the workplace are endless.

    Join this expert panel with moderator Jeanne Morain and panelists Emerald de Leeuw, Executive Director, EuroComply Data Protection Technology, Jill Donahue, Sr. Director of Marketing, PC Connection, and Andrea Short, Director, Supplier Marketing at Tech Data.

    They will share personal stories and experiences, tips and best practices, problems and solutions around these and other topics for women in tech leadership.
  • Building a Global Community
    Building a Global Community Áine Mulloy, Elva Carri, Pamela Newenham - founders of GirlCrew Recorded: Mar 8 2018 46 mins
    From every day interactions to support when you need it, our lives are built around communities. GirlCrew is an online social network for women that started as a Tinder hack but turned into a global phenomenon.

    The network is about women coming together to share advice and have fun. In this webinar, the founders discuss the highs and lows of building a community, and how creating a positive space online can have a huge impact.
  • Uniting Your Multi-Generational Teams
    Uniting Your Multi-Generational Teams Joanie Connell, Ph.D., President, Flexible Work Solutions, Inc. Recorded: Mar 7 2018 40 mins
    How much are generational conflicts costing you? Maybe it’s a troubled relationship with a boss, or a business relationship with a client or someone on your team that’s impeding your success. You’ve probably had the opposite experience, too—when you have made a solid connection with someone of a different generation, like a great mentoring relationship, where you both learned from each other and benefited from each other’s different perspectives.

    This webinar is about bridging generational differences to leverage generational diversity in your work teams. You will learn a quick way to increase understanding and empathy to connect with people from different generations in a non-judgmental, productive way. You can use this method to increase the cohesiveness of your teams and increase collaboration and performance.
  • Selling Technology: How to Build Key Relationships with your Customers
    Selling Technology: How to Build Key Relationships with your Customers Carrie Francey, Diane Updyke & Kelly Ireland Recorded: Mar 7 2018 56 mins
    The way in which we sell is changing, especially for women in hi-tech careers. Today’s sales environment is culture-driven, and the culture in the hi-tech industry can be a challenging place for women in leadership positions.

    The biggest change has been in collaborative conversation. There is no product discussion, we don’t talk about hardware, software or service. We discuss the problem or need in depth and work toward a proof of concept. Instead of selling big deals, the market has shifted towards proof of concept, subscription-based and selling to inform. It’s not just about sales anymore; it’s about sales and marketing alignment and how to bridge the gaps.

    Talking points will include:
    - How the market has shifted
    - How women can help and enable other women
    - Tips and tricks for selling in the world of digital transformation

    Join this expert panel with Diane Updyke, VP Sales & Advisor, Startups, Carrie Francey, VP Strategic Alliances, HPE and Kelly Ireland, CEO, CB Technologies, as they discuss these and other trends in the tech, startup and SaaS sales environment.
  • Mobile World Congress 2018 review
    Mobile World Congress 2018 review IBC365 | DTG | Futuresource Consulting Recorded: Mar 7 2018 59 mins
    As the worlds of media and telecoms continuing to converge and overlap, the strategies and concerns of fixed and mobile operators are of increasing importance to the media, entertainment and technology sector.

    With broadcasters and content owners required to deliver programmes to an ever-increasing array of platforms and devices the role of networks, carriers and operators has never been so vital. And for telcos, content can be used to boost offerings, helping to entice and retain customers.

    The IBC365 editorial team will pick through the product launches, announcements and themes of Mobile World Congress to make sense of the show for those involved in the media, entertainment and technology industry.

    Find out what was revealed and discussed at Mobile World Congress and why it is important for you by joining this IBC365 webinar.

    IBC365 Editor George Bevir will be joined by journalists and analysts from across the broadcast and telco markets who will dissect the main talking points of the exhibition and conference.

    Among the topics for discussion are:

    - The role of content in telco operators’ strategies: Acquiring, packaging and distributing content
    - Competing with tech giants and SVOD players
    - Broadcasters' increasing need for greater network access
    - 5G: Roll out, lessons from PyeongChang and the implications for broadcasters and content owners
    - Delivering content to mobile devices
    - UHD, HDR and HFR content
    - Immersive content: 360-video, VR, AR and MR
    - E-sports: the opportunity to connect with fans
    - Artificial intelligence and machine learning

    Richard Lindsay-Davies, CEO, DTG
    James Manning Smith, Research Analyst Consumer Media & Technology, Futuresource Consulting
    David Sidebottom, Principal Analyst Entertainment, Futuresource Consulting
    Ian Volans, Independent Consultant
  • The Power of Perception: What Women Need to Know About Leadership & Gender
    The Power of Perception: What Women Need to Know About Leadership & Gender Shawn Andrews, Founder & CEO, Andrews Research International Recorded: Mar 6 2018 60 mins
    Women account for more than 50% of the U.S. Labor force and 60% of college graduates in both the U.S. and Europe. Yet, women hold only 5.0% of CEO positions at S&P 500 companies. Women encounter many barriers to success which limits career advancement. These barriers include unconscious biases, structural obstacles, self-limiting mindsets, work-life balance priorities, and emotional intelligence and gender differences - which lead men and women to approach virtually every aspect of business differently. Dr. Shawn Andrews will provide strategies to help minimize these barriers and advance your career.

    Learning Objectives/Key Takeaways:

    - Explore the scope of the leadership gender gap
    - Examine barriers that limit women’s career advancement
    - Identify emotional intelligence attributes and their impact on leadership
    - Explore how gender differences impact perception and promotion in the workplace
    - Apply strategies to advance your career and leadership opportunities

    About the presenter:
    Dr. Shawn Andrews is a keynote speaker and organizational consultant. She speaks and consults to a diverse range of clients, including SABMiller Brewing Company, Broadcom, Johnson and Johnson, Biogen, Bristol-Myers Squibb, and many more. She has authored multiple published articles and blogs, leads webinars and workshops, and has her first book coming out March 6, 2018.
  • Obtaining a Bigger Voice: How to Speak so Others Will Listen!
    Obtaining a Bigger Voice: How to Speak so Others Will Listen! Cathy McNally, Founder and CEO, Women Speak Up! Recorded: Mar 6 2018 58 mins
    In this webinar, you’ll learn how to have a “bigger voice” – how to be a more effective and persuasive communicator in speech, writing, and presentations. We’ll talk about the challenges and fears women face when communicating in the tech workplace and discuss ways to overcome them. You’ll leave the webinar with tools, tips, examples, and resources that you can use to develop a bigger voice today!

    Cathy McNally is Founder and CEO of Women Speak Up, a speaker training organization for women who want to change the world. Cathy is passionate about helping people communicate so that they can effect change. She is a coach, speaker and trainer; learn more at womenspeakup.org.
  • #WhyWait – Driving Gender-balance and New Opportunities for Women Today
    #WhyWait – Driving Gender-balance and New Opportunities for Women Today Bobbie Carlton, Founder of Innovation Women Recorded: Mar 6 2018 39 mins
    Last year, the World Economic Forum’s Global Gender Gap Report, best known for the annual Davos gatherings, added 47 years to the time necessary to reach workplace equality. According to the WEF, in 2017, gender parity ‘shifted into reverse” and it will take 217 YEARS for disparities in the pay and employment opportunities of men and women to end. It is the first time since 2006 that “slow but steady progress” toward parity has halted.

    Join this interactive session to learn more about
    - The factors that will help us close the gender pay gap
    - The new opportunities available to women today

    About the Speaker:
    Bobbie Carlton is the founder of Innovation Women, a new model speaker’s bureau for entrepreneurial, technical and innovative women. The company helps connect women with event managers looking for speakers, panelists, moderators and presenters, especially for industry conferences and events. In 2010 Bobbie was named one of the “Ten Bostonians who have done the most for the startup community.”
  • Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape
    Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape Melissa Nazar, Director of Content Strategy @ SnapApp; Tara Robertson, Director of Revenue Marketing @ Uberflip Recorded: Mar 6 2018 41 mins
    70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!
  • 16 Tips and Recommendations to Capture Marketing Consent for GDPR
    16 Tips and Recommendations to Capture Marketing Consent for GDPR Nick Burrell, Co-Founder, CleverTouch Marketing Recorded: Mar 6 2018 50 mins
    There are two areas of GDPR that are most relevant to us in Marketing - consent and legitimate interest. Without gaining one of these, we are unable to communicate with our marketing database in a post-GDPR world and therefore run the risk of losing a large percentage of our marketable database. Not only are we fearing that but with non-GDPR compliant fines being up to 4% of global turnover, this is a topic now very much on the radar of the c-suite.

    So how can we go about generating marketing opt-ins and capture consent?
  • Next Generation Leaders: The Millennial Round-Up
    Next Generation Leaders: The Millennial Round-Up Ina Yulo, Caritta Seppa (Tespack), Lora Schellenberg (General Assembly), Abadesi Osunsade (Hustle Crew), Lauren Quigley Recorded: Mar 6 2018 63 mins
    With the release of this year's Forbes 30 under 30, the Internet has been abuzz highlighting the amazing and inspirational individuals who are wise and talented beyond their years.

    Join this session where we have gathered some of the millennials who are dominating their respective industries to find out what makes them tick, how they overcame personal and professional challenges, their advice for others looking to take on similar paths, and what their plans are for the future.
  • Webinar: Discover the secret to higher responses rates in 60 minutes with new in
    Webinar: Discover the secret to higher responses rates in 60 minutes with new in Amanda Griffiths, Head of Planning, Royal Mail MarketReach and Seirian Hanner, Head of Insight, Royal Mail MarketReach Recorded: Feb 28 2018 61 mins
    Join us for a webinar that delves deep into the ins and outs of mail; with a detailed look at the data behind response rates, and what your business could be doing to boost yours.
  • You Should've Been a Doctor: How to turn your interests into a career
    You Should've Been a Doctor: How to turn your interests into a career Ina Yulo, Senior Content Strategy Manager, BrightTALK Mar 23 2018 4:00 pm UTC 45 mins
    Ever since she was a kid, Ina Yulo's grandmother told her that she wasted the skills she had in math and science by going into the marketing and communication field. "You should've been a doctor," said her grandmother. To which she responded, "But I don't WANT to be one."

    Despite taking a while for her to really feel comfortable and proud about her chosen path, she now has a thriving career running content strategy and communities for the FinTech industry, where she has grown a community of over 300,000 global members.

    Join this session where you will learn:

    -How to intelligently turn your interests into an income-earning profession
    -The importance of putting time aside for learning
    -Finding your niche, your tribe, and yourself
    -The importance of speaking opportunities and throwing yourself out there
    -Branching out -- How not to be a one-trick pony
  • Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018
    Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018 Kath Pay & Komal Helyer Mar 27 2018 1:00 pm UTC 60 mins
    In January 2018 we subscribed to emails from 80 different retail brands of all sizes, markets and name-brand familiarity and put all the findings together in a 30 page report written by Kath Pay, in partnership with Pure360 (our guest brand*)

    This webinar will discuss the insights discovered within the report plus :

    -Hear expert advice from Komal Helyer of Pure 360 and Kath Pay of Holistic Email
    -Learn from these findings, to help you shape and plan your forms in readiness for GDPR
    -Be equipped with ideas to test to ensure that your list will grow beyond May 2018

    About the speakers:

    Kath Pay, founder of Holistic Email Marketing - Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is a leading email marketing speaker and trainer and recognised as a top international email marketing thought leader.

    Komal Helyer, Head of Marketing at Pure360 With over 18 years of email and digital experience, Komal has a deep understanding of marketing strategy, a marketer's needs and how that translates into the use of marketing technology. She leads the Pure360 marketing team with a focus on market positioning, market growth strategies and customer lifecycle marketing.
  • Growthhacking content creation to transform your business
    Growthhacking content creation to transform your business Lisa Gibbs, Director of News Partnerships, Associated Press Mar 27 2018 5:00 pm UTC 60 mins
    Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

    Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

    To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

    By attending thIs webinar, you'll learn how optimizing content can:

    * Increase relevance for consumers across channels
    * Leverage data to increase consumer engagement with content
    * Increase the volume and scope of content, netting stronger conversions.
    * Seize customer journey opportunities when they appear

    * Lisa Gibbs, AP Director of News Partnerships, Associated Press
    * Ari Goldberg, Founder, Barber Surgeon’s Guild
    * Peggy Anne Salz, Principal, Mobile Groove Consulting
    * Rachael Brownell, Moderator, VentureBeat
  • Webinar: Examining the Marketer email tracker 2017
    Webinar: Examining the Marketer email tracker 2017 Skip FIdura, strategy and insight director, dotmailer Mar 28 2018 2:00 pm UTC 75 mins
    Get yourself online for an exclusive look at the findings of our study into how marketers use email. Is email still the heart of a marketing mix that works? And is email an ROI winner or loser for marketers?
  • Cyber Security: Protecting Assets
    Cyber Security: Protecting Assets IBC365 | TVT | DPP | Juniper Networks Mar 28 2018 3:00 pm UTC 75 mins
    With viewers consuming content on an increasing array of devices and platforms and the virtualisation of workflows, the task of protecting assets has never been so complicated and costly. Add to this the fact that the media industry is a high-profile target for hackers and it becomes clear that cyber security is at the top of the agenda for all those involved in the media supply chain.

    Join this IBC365 webinar, sponsored by Juniper Networks, to hear from senior industry figures who will examine where the weaknesses lie in the production, delivery and distribution workflow and consider what can be done to address vulnerabilities and make sure that film and TV is consumed as intended by broadcasters, platforms and content owners.

    The webinar will cover:
    - Identification of supply chain vulnerabilities
    - Best practice for safe guarding assets
    - The role of people in protecting content
    - How best to anticipate a cyber breach
    - What to do if your security is compromised

    Peter Elvidge, Vice President of Technology, TVT
    Dr Mark Harrison, Managing Director, DPP
    Spencer Stephens, Production & Media Technology Expert
    Lee Fisher, Security Specialist, Juniper Networks
  • Reduce churn and maximize subscription revenue with machine learning
    Reduce churn and maximize subscription revenue with machine learning Emma Clark, Sr Product Manager, Recurly Mar 28 2018 5:00 pm UTC 60 mins
    Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.

    Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent.

    Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning.

    Don’t miss out!

    Registration is free.

    In this webinar, you’ll learn...
    * The power of dynamic retry logic, optimized for each individual invoice
    * The incremental lift that a well-designed dunning strategy can have on revenue
    * The key metrics every subscription business should understand to prevent churn
    * How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions.


    * Emma Clark, Director of Product, Recurly
    * Devin Brady, Data Scientist, Recurly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Recurly
  • Establishing a Foundation for Digital, Influencer & Inbound Marketing Strategies
    Establishing a Foundation for Digital, Influencer & Inbound Marketing Strategies James Michalak, Director of Business Development, IZEA Apr 3 2018 3:00 pm UTC 45 mins
    Content marketing is the very foundation of any marketing strategy. With limited time and resources, content is easily one of the best investments any business can make.

    Targeted content can form the backbone for influencer and inbound marketing initiatives, thus maximizing the utility of short-form articles, white papers, ebooks, or infographics. In this presentation we take a look at how businesses can gain awareness, build trust, and grow with a content-first mentality.

    Things you’ll learn:
    - How to maximize your spend with content
    - The Content Formula (Medium + Distribution x Frequency = Sales)
    - Diversification of distribution and how to use digital assets effectively
  • Publishing DITA Content to a Chatbot
    Publishing DITA Content to a Chatbot Patrick Bosek Apr 3 2018 5:00 pm UTC 60 mins
    Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be a helpful content delivery tool today. Join The Content Wrangler, and Patrick Bosek of Jorsek LLC to learn how you can publish your DITA content to your chatbot.

    As a part of this process, Patrick will talk about how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.

    About Patrick Bosek

    Patrick is a co-founder and Director of Customer Success at Jorsek LLC, the makers easyDITA. Since beginning with Jorsek LLC in 2005 Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

    Patrick is a software industry professional specializing in developing, productizing, and solving problems with product content software. He is a highly skilled developer, thoughtful manager, passionate customer advocate.
  • SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank
    SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank Holly Miller, Brand Ambassador, Searchmetrics Apr 3 2018 9:00 pm UTC 45 mins
    SEO & Content Marketing are the couple to beat. By understanding the art & science of SEO, this dynamic duo can help marketers in any vertical leverage their content marketing efforts to increase rankings and get eyeballs on their content.

    The Internet didn’t exist 20 years ago. Especially in the form it does today. The Digital Revolution is an exciting time to be a marketer! Today there are more smart devices and more ways to search than ever before.

    While there are no silver bullets, what I know for sure is that there are certain weapons & tactics you need in your tool bag that will help you hit your mark.

    What should be in your bag: (what you’ll learn)

    - Ranking research from Searchmetrics - Industry Ranking Factors https://www.searchmetrics.com/knowledge-base/ranking-factors-industry/
    - Tactics for ranking as a Featured Snippet when people type questions into Google
    - Content checklist: seasonality, semantic association of topics, search volume & intent
  • Step in Your Customers’ Shoes for Best Growth Through CX Tech
    Step in Your Customers’ Shoes for Best Growth Through CX Tech Lynn Hunsaker, Chief Customer Officer at ClearAction Continuum Apr 5 2018 3:00 pm UTC 45 mins
    Customer experience technologies play significant roles, yet it’s not uncommon for CX tech to actually make it harder to be a happy customer. To get it right, you need to look at customer experience technology not from an employee’s viewpoint, but from your customer’s perspective.

    For customer relationship management, automated customer interactions, customer loyalty, enterprise feedback management, customer communities, social media and other platforms, this presentation will show you how to get beyond a technology-centered definition of customer experience management to view things the way customers do, and to leverage CX tech to inspire customer-centered management company-wide in ways that customers will reward with enthusiastic recommendations and expanded spending with your brand.

    About the speaker
    Lynn Hunsaker is Chief Customer Officer of ClearAction Continuum, which centers businesses on customers by empowering marketing and customer experience teams to adopt customer-centric outside-in thinking and influence for accelerating growth. She led customer experience strategy at Applied Materials and Sonoco Products Company since the early 1990s where her roles included Voice of the Customer Manager, Customer Satisfaction Improvement Manager and Head of Corporate Quality. Lynn has authored 3 customer experience handbooks, including Innovating Superior Customer Experience, and she was author of the year in 2017 and 2015 on CustomerThink.com. She is past president of Silicon Valley American Marketing Association and currently on the Board of Directors for Customer Experience Professionals Association. Lynn co-founded the ClearAction Value Exchange, which helps companies crack the code to overcoming organizational barriers to success with customer-driven change initiatives.
  • How blockchain can help IoT deliver ROI
    How blockchain can help IoT deliver ROI Jonathan Johnson, Board Member, Overstock.com Apr 5 2018 5:00 pm UTC 60 mins
    A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.

    But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.

    In this webinar you'll learn:

    *What distributed ledger technologies such as blockchain mean for businesses in 2018?
    *How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
    *The future of universal architecture and what it means for autonomous products and services


    * Jonathan Johnson, Overstock.com Board Member. Medici Ventures President
    * Bob Kain, CEO, Luna DNA
    * Jessica Groopman, Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social
    Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social Jean Ginzburg, CEO and Founder of JeanGinzburg.com Apr 5 2018 5:00 pm UTC 45 mins
    2017 was the year where digital ad spend has surpassed TV ad spend. Brands are switching their ad spend focus from TV, radio and print to digital.

    The majority of our audiences are hanging out online. But before we can market to them, first, we have to identify who is our target market. We will review how to create your customer avatar, identify their pain points and frustrations and pinpoint where the audiences are spending their time online.

    With the target market identified, we will create content to engage users with the branded content. We will discuss the trends in creating content and review the types of content applicable at different stages of the customer lifecycle.

    And now we are ready to disseminate this content on social media and engage with users. We will cover how to use social media to get your message across and connect with users who would be most likely to engage with your brand. The concept here is to engage, ascend the users to eventually become customers.

    Bio: Jean Ginzburg is a best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is also the CEO of Ginball. Ginball's clients range from brand name Fortune 500 companies to innovative start-ups.

    Jean launched her book Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing. The book is a #1 Amazon best-seller.

    Jean's digital industry specializations include Full funnel marketing strategy, Facebook Advertising, Customer avatar development, Sales and Marketing Automation and Social Media.

    Jean has been featured in numerous publications and as a radio and podcast guest. You can find the entire list here:
  • Start Ups - Diverse By Design
    Start Ups - Diverse By Design Juliet Eccleston, Co-founder and CEO at AnyGood? Apr 6 2018 2:00 pm UTC 45 mins
    When you’re developing and refining a proposition, it can be easy to focus simply on what most people need and and how you can provide it as quickly and cost efficiently as possible. The 80/20 rule right?

    Those involved in start ups are in the unique position of being able to re-write the rule book. They can be unconstrained within their design process by traditional corporate boundaries and move beyond something that works for most, to something that is both inclusive and extraordinary.

    In this live webinar, I’ll share some of the key techniques we used to develop AnyGood? as a proposition that was “Diverse By Design”. This not only resulted in us having a far more ethical proposition, but one that was more desirable too.

    If you’re in an early stage start up, or are in a larger organisation and have a proposition that’s being developed and refined, tune in and I’ll share my learnings.
  • Leading Indicators: Transforming from a dance scholar to a research manager
    Leading Indicators: Transforming from a dance scholar to a research manager Dr Caitlin McDonald, Data, Research & Insights Manager at Tes Global Apr 11 2018 1:00 pm UTC 45 mins
    Leadership is not about how many people report to us, but what kind of influence we have in the teams and communities we operate in.

    Join Caitlin for a few career stories illustrating how we can step into leadership with confidence and clarity in a constantly shifting career landscape.
  • Webinar: GDPR - 10 practical steps to prepare you for the new regulation
    Webinar: GDPR - 10 practical steps to prepare you for the new regulation Inderjit Mund, Data Consulting Practice Director, Jaywing and John McDermott, Head of CRM, Jaywing Apr 18 2018 2:00 pm UTC 90 mins
    Get quick, practical GDPR guidance courtesy of Jaywing, and have any crucial questions answered at this webinar session aimed at preparing you for the upcoming regulation
  • Gaining Traction Across Digital Interactions
    Gaining Traction Across Digital Interactions Liz Miller, CMO Council Apr 18 2018 5:00 pm UTC 75 mins
    We are thrilled to announce the CMO Council’s upcoming live webcast, “Gaining Traction Across Digital Interactions.” Join us on April 18, 2018, at 10am PST/1pm EST as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements.

    Among the issues to be discussed are:
    ●The operational requirements between marketing and product teams that are needed to empower collaboration and maximize transactional communication impact
    ●Missed opportunities for marketers to maximize relationships through connected content strategies across critical touchpoints
    ●Strategies for advanced segmentation and precision personalization across each communication
    ●Unification across diverse organizational ecosystems to align brand experiences and calls to action
    ●Leveraging valued and opt-in communications in an age of heightened restrictions and regulations around privacy and customer data
  • Breaking Into FinTech 101
    Breaking Into FinTech 101 Sophie Winwood (Innovate Finance), Ina Yulo (BrightTALK), Valentina Kristensen (OakNorth), Kathryn Harris (LBG), Nina Mohanty Apr 19 2018 12:00 pm UTC 60 mins
    FinTech is a hot and trendy industry with topics like blockchain, digital banking, and cryptocurrencies on just about everyone's lips. The peaked interest in the sector has even encouraged universities, such as Oxford, to create courses specifically for FinTech. Meet-up groups and accelerators are also constantly delivering workshops on the top skills needed to make candidates more attractive to hiring managers.

    Join this session to learn:
    Do you need a background in Financial Services or Tech?
    The key skills that all FinTech start-ups will be looking for
    The positives and negatives of working for a large institution
    The positives and negatives of working for a start-up
    CV hacks: some easy ways to make your CV more FinTech-friendly
    Top resources available for people who want to learn more
  • How to Optimize Your B2B Webinar Strategy to Crush Your Goals
    How to Optimize Your B2B Webinar Strategy to Crush Your Goals Tara Robertson, Director of Revenue Marketing at Uberflip & Taylor Freitas, Marketing Programs Manager at BrightTALK Apr 24 2018 5:00 pm UTC 60 mins
    Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?

    Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:

    - How to optimize your webinar sign up process to get more registrants and how to get people to actually show up!
    - How to leverage your recorded webinars to drive leads
    - How to use paid amplification to drive even more MQLs from your webinar library
  • Developing financial wellness tools with artificial intelligence
    Developing financial wellness tools with artificial intelligence Katy Gibson, VP of Application Products, Envestnet | Yodlee Apr 26 2018 5:00 pm UTC 60 mins
    Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

    The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

    In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.

    Attendees will also learn:

    * How AI and machine learning are powering today’s financial wellness tools
    * Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
    * How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
    * Using an API to gain insight and deliver actionable advice
    * How to leverage data intelligence to build apps and solutions that help users improve their financial health

    * Evan Schuman, VentureBeat

    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Keith Armstrong, Founder and COO, abe.ai
    * Tiffani Montez, Retail Banking Sr Analyst, Aite Group

    Sponsored by Envestnet | Yodlee
  • How to Extract Content from Outdated Systems
    How to Extract Content from Outdated Systems Stephani Clark May 1 2018 5:00 pm UTC 60 mins
    Moving from legacy systems to modern technology can be a daunting task. Depending on the number of documents you currently have, just deciding what to move can be difficult.

    Join The Content Wrangler and Stephani Clark of Jorsek LLC to learn how to perform a content audit, develop a conversion plan, and learn about other considerations when transferring content.

    About Stephani Clark

    Stephani Clark is a Customer Success Manager for easyDITA, a DITA Component Content Management System based in Rochester. She works to train and assist users of easyDITA’s software. Stephani also works on easyDITA’s information development team and spends about half her time creating technical documentation for the software.

    Before she worked for easyDITA, Stephani spent over ten years working for her family’s energy efficiency company. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator, which brought her to Rochester in 2010 when the company opened an office there.
  • How strategic VCs are priming healthcare startups for success
    How strategic VCs are priming healthcare startups for success Daniel Galles, Partner, Providence Ventures May 15 2018 5:00 pm UTC 60 mins
    The healthcare system feels as though it’s years behind, compared to other consumer-dominated industries, and for good reason. Fluctuating payment models, care structures, patient journeys, and shifting relationships between patients and their physicians have complex, ever-shifting barriers to implementing innovative solutions – and do it at scale.

    But the potential to disrupt healthcare with innovative solutions and technology at scale is huge. It just takes an astute venture capital partner who can help you navigate the complexities, paired with your own healthcare expertise. Join this webinar to learn how VC partnerships can help you navigate through the regulations and complicated nature of healthcare, and get your startup thriving.

    By attending this webinar, you’ll:

    * Learn what it takes for a startup to be successful in the highly complex and regulated healthcare industry
    * Gain perspective from established health tech CEOs
    * Understand the importance of having a strategic VC in an industry like healthcare
    * See what VCs are looking for in the healthcare and health tech categories


    * Mike McSherry, CEO of Xealth
    * Daniel Galles, Partner, Providence Ventures
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Providence Ventures
  • Webinar: GDPR series
    Webinar: GDPR series James Milligan, DMA May 21 2018 2:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR series
    Webinar: GDPR series James Milligan, DMA Jul 16 2018 2:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.