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Content Marketing

  • Do You Know the Secret Formula for Telling Your Marketing Story? Do You Know the Secret Formula for Telling Your Marketing Story? Leanne Hoagland-Smith Jan 20 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Stop Selling & Start Leading®: What Your Buyers Want You to Know & Do Right Now! Stop Selling & Start Leading®: What Your Buyers Want You to Know & Do Right Now! Deb Calvert Jan 24 2017 6:00 pm UTC 45 mins
    It's no secret that buyers are demanding more. So why not go straight to the source and find out what buyers really want? We did. Our groundbreaking research with Santa Clara University provides insights into precisely what buyers want sellers to do. Join me to learn about our research and the behaviors you can adopt immediately to connect with buyers and advance the sale faster.
  • Content Strategy Lessons Learned from the Enterprise Trenches Content Strategy Lessons Learned from the Enterprise Trenches Eeshita Grover, Senior Manager, Technical Communications at Cisco Jan 24 2017 6:00 pm UTC 60 mins
    Content strategists are critical to business success. In addition to helping organizations create relevant content, they often are called upon to help spot content production bottlenecks, improve authoring performance, detect existing content challenges, and develop plans for content overcoming content creation, management, and delivery challenges. They're the connective tissue between the organization, its content development teams, and the communication products provided to both prospects and customers alike.

    Join Scott Abel, The Content Wrangler, and Eeshita Grover, Senior Manager, Technical Communications at Cisco, for this free, one-hour webinar about the evolving role of the enterprise content strategist. Attendees will learn what makes a successful content strategist, how the role fits into an organization, and how content strategists  can impact the customers they serve. Key takeaways include a discussion about the various skills required to become a content strategist, the tools necessary for planning a content strategy, and how to build buy-in for content strategy projects with upper-level management.
  • How to Use Live Streaming for More than Just Live Streaming Stuff How to Use Live Streaming for More than Just Live Streaming Stuff Jeff Gadway, Director of Product Marketing, Vidyard Jan 24 2017 7:00 pm UTC 45 mins
    Whether you ask marketing, corporate comms, or HR, they’ll all tell you that live streaming is a growing part of how they do business. It's a powerful tool for connecting remote audiences to live, brand-building moments, but its power extends beyond a one-way broadcast. Learn how to master going live and keeping that engagement rolling.

    Join this webinar and learn:

    • 5 ways to use live streaming to connect with customers and employees

    • How to generate leads from live streamed footage

    • How to measure the performance of your live streams

    • What to consider when evaluating a live streaming solution
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Jan 25 2017 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • How EQ Not IQ, Is The Real Key To Sales Success How EQ Not IQ, Is The Real Key To Sales Success Cian McLoughlin Jan 25 2017 9:00 pm UTC 45 mins
    Most traditional sales training fails to recognise how human beings actually make decisions;
    •by searching for emotional connection,
    •by worrying about how the decision will personally impact us and most of all,
    •by using our limbic (feeling) brains to decide and our rational (thinking) brains to justify the decision we’ve already made.

    In this webinar we’ll explore how selling with EQ, not just IQ, can profoundly impact your sales success in 2017. We’ll look at how moving away from the “show-up and throw up” form of sales presentations, towards a more authentic and empathetic sales style, can transform the connection you create with your customers and prospects.
  • VR AR analytics platform to understand how users interact with virtual world VR AR analytics platform to understand how users interact with virtual world Robert Merki Jan 25 2017 10:00 pm UTC 30 mins
    cognitiveVR is an analytics platform built for virtual and augmented reality. In this webinar, cognitiveVR’s Director of Product, Robert Merki, will showcase how you can leverage analytics and data to understand how users interact with your virtual worlds.
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Jan 26 2017 3:00 pm UTC 75 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • Successfully Marketing to LGBT Audiences Successfully Marketing to LGBT Audiences Thomas Roth and David Paisley, Community Marketing Insights (CMI) Jan 26 2017 6:00 pm UTC 60 mins
    While single and all-inclusive messages to Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) people can be quite effective, in many ways there is no "LGBTQ community." In some cases, the most authentic and productive connections are made when segments within the community are recognized and addressed. Some companies and organizations may be able to be all things to all LGBTQ people, and for those companies, a singular message may suffice. But for most, that approach will not yield maximum results.

    Join Scott Abel, The Content Wrangler, and his special guests from Community Marketing & Insights (CMI), for this free one-hour webinar. CMI President Tom Roth, and Research Director, David Paisley, will lead this discussion. Tom and David will inform participants about the differences within the LGBTQ communities from a research and outreach perspective, and how to successfully connect with the communities that present the best "match" for their products and services.

    Webinar participants will obtain a high-level understanding of “LGBTQ” as a market; gain insights into nuanced differences within LGBTQ market segments; and learn how to authentically approach appropriate LGBTQ segments, and successfully leverage these opportunities into results.
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 6:00 pm UTC 75 mins
    Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward

    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Delivering Engaging Experiences to Your Audience Delivering Engaging Experiences to Your Audience Liz Miller, CMO Council; Jody Sarno, IBM; Chris Crayner, NBC Universal Parks and Resorts; Gayle Bock, T-Mobile Jan 26 2017 6:00 pm UTC 75 mins
    When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer.

    The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement.

    Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Chief Digital Officer for NBC Universal Parks and Resorts; and Gayle Bock, Director of Customer Engagement for T-Mobile.

    View IBM's privacy policy at http://www.ibm.com/privacy.
  • How do you Find the Right SELLING MIX? How do you Find the Right SELLING MIX? Shawn Karol Sandy Jan 26 2017 7:00 pm UTC 45 mins
    There is a lot of conflicting sales advice right now – especially around prospecting and new business development. What’s your most effective way to fill your pipeline and move prospects to opportunities? This session shows you how to plan and execute your SELLING MIX based on 3 key variables.
  • Closing Bigger - How to Close Large Complex B2B Deals Closing Bigger - How to Close Large Complex B2B Deals Shane Gibson Jan 26 2017 8:00 pm UTC 45 mins
    Closing bigger deals is a process not an event. The path to consistently close large accounts is about having a solid proven process to attract, develop and close large accounts – and then working that plan intensely. If you’re looking to attract larger clients, increase the average size of your deals or just shorten your sales cycle this event is for you.
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Liz Miller, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 8:00 pm UTC 75 mins
    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Power Persuasion: Influence Strategies to Sell More Now Power Persuasion: Influence Strategies to Sell More Now Maura Schreier-Fleming Jan 27 2017 5:00 pm UTC 45 mins
    There are simple and effective ways to incorporate more persuasion techniques in sales as you work with prospects and customers. A few examples to become more persuasive are enhance your credibility, use persuasive words and offer the right proof. Shorten your sales cycle and sell more with power persuasion.
  • Emotional Intelligence - The Secret Sauce for Effective Leaders Emotional Intelligence - The Secret Sauce for Effective Leaders Jennifer Leake Jan 27 2017 6:00 pm UTC 45 mins
    Salespeople skilled in EI outperform the competition in sales calls. Skilled EI leaders motivate and build better teams. The ability to understand the effect your emotions have on others and manage yourself accordingly is a competitive advantage to not only your sales force, but for you personally. EI is also the single biggest factor in driving employee engagement, commitment and results.
  • The Top 3 Sales Productivity Ideas for 2017 The Top 3 Sales Productivity Ideas for 2017 Lori Richardson Jan 30 2017 6:00 pm UTC 45 mins
    There is no doubt the single biggest request from sellers is on how to get their time back and be more productive in 2017. This session will cover research, resources, and 3 top tips for gaining more time in your day as a more “thoughtful” seller. We will be giving away 2 copies of Jill Konrath’s new book, “More Sales, Less Time”.
  • Marketing Automation Hacks: Oracle Eloqua Marketing Automation Hacks: Oracle Eloqua Taha Sheikh, Group Product Manager at Oracle Eloqua; Hana Abaza, VP Marketing at Uberflip Jan 31 2017 4:00 pm UTC 60 mins
    If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this webinar, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua.

    You will learn:
    - How to use the platform more efficiently with new shortcuts and spotlight search
    - How to make insightful decisions with new visual reports and detailed campaign analysis
    - How to keep your database clean as it grows

    - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
    - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
  • Fundamentals of Digital Asset Management Fundamentals of Digital Asset Management Theresa Regli, Managing Partner with the Real Story Group Jan 31 2017 6:00 pm UTC 60 mins
    Digital Asset Management (DAM) is the art and practice of managing digital media, and more specifically, non-textual assets such as images, brand logos, videos and all things visual. It’s important to understand both the practice & technicalities of DAM, and in particular, what DAM technology is and how it really works.

    Join Scott Abel, The Content Wrangler, and his special guest, Theresa Regli, Principal Analyst and Managing Partner with the Real Story Group, for this free, one-hour webinar. Theresa will walk webinar attendees through the fundamentals of DAM functionality. This webinar is appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do. Theresa will explore DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, monetization and rights management, workflow, and reporting. At the end of this webinar, you'll have a solid understanding of the core components of DAM success, how to make a business case for DAM, and how DAM fits into the bigger picture of marketing technology.
  • Webinar: Clive Humby on Big Data Webinar: Clive Humby on Big Data Clive Humby, Chief Data Scientist, Starcount and Board Member Feb 1 2017 3:00 pm UTC 75 mins
    Clive Humby needs little introduction. With partner Edwina Dunn, he turned Tesco's fortunes around using data to power CRM. In their latest venture, Starcount, they turn their attention to Big Data.
  • The All-New Needs Assessment in the Age of the Customer The All-New Needs Assessment in the Age of the Customer Deb Calvert Feb 1 2017 4:00 pm UTC 45 mins
    Our buyer research in the Stop Selling & Start Leading® movement revealed specific behaviors that buyers want to see from sellers. In this webinar, I'll share what this means for needs assessment and how you can shift from old-school diagnostic to buyer-preferred dialogic assessments.
  • The Payoff for More Women in Sales & Leadership The Payoff for More Women in Sales & Leadership Lori Richardson Feb 1 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • How to do anything better How to do anything better Tim Hurson Feb 2 2017 4:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Sales Enablement Sales Enablement Elinor Stutz Feb 2 2017 5:00 pm UTC 45 mins
    A holistic approach to sales enablement will be provided in this webinar. Sales training is only one piece of the puzzle. The webinar will include communication and collaborative strategy; social media company policy; and recruitment practices. Participants will learn how these elements are to function together for an effective program.
  • Collaborative Selling Collaborative Selling Tony Alessandra Feb 2 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.