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Content Marketing

  • Agile 101- Demystifying Agile for Marketing and Non-Tech Teams
    Agile 101- Demystifying Agile for Marketing and Non-Tech Teams
    Wrike & Cprime Recorded: Aug 6 2020 61 mins
    Businesses today are faced with dynamic and fluid markets where they need to be nimble, react quickly, and deliver faster than ever to retain their position. Agile started as a software development methodology but has made inroads over the last decade to impact all elements of business. Agile methodologies enable teams to move fast by using an iterative process that relies on experimentation to evolve collaboratively and reach optimal solutions. Join Wrike and Cprime to learn:

    - What is agile? What is it not?
    - What agile looks like for different teams
    - Why agile is important for every business
    - How you can get started with agile
  • How to Fuel Creativity in the Workplace
    How to Fuel Creativity in the Workplace
    Elisa Valenzuela, Ph.D. Recorded: Aug 6 2020 61 mins
    Organizational Psychologist, Elisa Valenzuela, Ph.D. tells you how to unlock and ignite your creativity in this free, one-hour webinar. There is no doubt that creativity and innovation are crucial to succeeding in business, but no one knows or tells you how to become more creative. This talk will provide you with practical ideas on how to fuel creativity in the workplace. The creativity challenge will be explored from four different perspectives: the definition of creativity that we have, how can you ignite your secret skills, an action list as a business leader, and what you can do to integrate those ideas into the organizational environment.

    In this talk you will:

    1) Learn how to challenge yours and others' assumptions about what creativity is.

    2) Understand the power of emotion, intuition, divergent ideas, social activities, and the questioning process, as tools to ignite your secret skills.

    3) Explore processes that support creative behaviors to fuel creativity in the workplace.
  • Optimizing Content Development: Grow Your Content Faster Than You Grow Your Team
    Optimizing Content Development: Grow Your Content Faster Than You Grow Your Team
    Tom Johnson, Paul Gustafson, Megan Gilhooly Recorded: Aug 5 2020 61 mins
    Companies of all sizes need to scale their content operations at some point, often with a flat or shrinking headcount. Startups look to larger enterprises to learn how to balance the quality of their content with efficient publishing practices. But here’s a secret — even the most productive enterprises struggle to achieve this balance.

    In this webinar, Scott Abel, The Content Wrangler, is joined by Tom Johnson, Senior Technical Writer at Amazon and author of the blog "I'd Rather Be Writing;" Paul Gustafson, CEO of Expert Support; and Megan Gilhooly, VP of Customer Experience at Zoomin Software. Together, these three content experts share the good, the bad, and the ugly realities of centralizing content operations and developing content at scale.

    Attendees will learn:

    1) Strategies for scaling content development without growing headcount
    2) Pros and cons of centralizing documentation efforts vs. autonomous content silos
    3) Eight elements for optimizing content delivery and the customer experience
  • Why Revenue Operations is the missing link in your growth plan
    Why Revenue Operations is the missing link in your growth plan
    Frank Cowell, CEO, Digitopia Recorded: Aug 5 2020 50 mins
    Most B2B executives and CEOs struggle to find an effective growth plan. They are facing an unpredictable pipeline, diminishing marketplace differentiation, and a mountain of tactical chaos that keeps them from focusing on the big picture.

    Is this you? What if I told you RevOps is the key to unlocking your growth potential, and it’s actually not hard to start implementing in your business.

    In this session, you’ll learn:
    - What Revenue Operations Is
    - How RevOps is transforming how companies create internal alignment
    - And, 3 ways you can lead the charge in your organization to create a “Culture of Revenue” that will crush the competition

    If you’ve ever wished your siloed Marketing, Sales, and Service departments could be transformed into one powerhouse growth team…then this session was tailor-made for you.

    About Frank Cowell:
    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a Revenue Operations firm based in San Diego, California. He works regularly with CEOs and B2B Executives who are looking to confidently drive predictable growth. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and business strategy that enables him to offer fresh perspectives on often-complex concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and Revenue Operations, business strategy and digital marketing. His book, Building Your Digital Utopia, was just released on Amazon this spring.
  • Creating Alignment Across Every Stage of the Buyer’s Journey
    Creating Alignment Across Every Stage of the Buyer’s Journey
    Donny Deaile, BrightTALK | Lisa Camerlengo, StoneTurn | Andrew Lea, Alliance4Data Recorded: Aug 5 2020 47 mins
    Great marketing teams don’t just generate leads. Today’s best marketing teams work hand-in-hand with sales to cultivate an engaged audience and nurture prospects along every stage of the buying cycle. By breaking down silos and coordinating efforts, closely aligned teams can seamlessly deliver relevant and engaging content that converts buyers and closes deals.

    Join some of the most effective leaders in the business for a keynote panel to discuss the top three ways you can close the gap to create actionable sales and marketing alignment across every stage of the buyer’s journey.

    Panel:
    Donny Deaile, Senior Sales Executive, BrightTALK (moderator)
    Lisa Camerlengo, VP of Marketing, StoneTurn
    Andrew Lea, Founding Partner/Chief Messaging Officer, Alliance4Data
  • Up your marketing game: Keep in touch... without touching anything!
    Up your marketing game: Keep in touch... without touching anything!
    Angela Silbernagel, Director of Marketing, Real Wealth® Marketing Recorded: Aug 5 2020 47 mins
    Have big plans for marketing but a tight schedule? Lighten your load with hands-free automated campaigns! Learn the ins and outs of building an evergreen prospect-to-customer journey, and specific follow up automations that will free up your time and make your customers feel noticed and loved. Director of Marketing, Angela Silbernagel, will give you an overview of why and how campaigns are so effective in getting leads and closing sales, especially in the new post-pandemic world.

    What you’ll learn:

    - How to build a campaign, step-by-step
    - How to ‘find your voice’ in your communications for your company and brand
    - Quick, easy ways to save yourself time and effort using simple tech tweaks

    About Angela Silbernagel, Director of Marketing, Real Wealth® Marketing:

    Angela is a classic millennial that annoys Baby Boomers because she intuitively understands technology and loves to use it! She graduated with her Bachelor’s Degree in Marketing from the University of Wisconsin-Milwaukee in 2014, and regularly attends 20+ conferences, seminars, and online workshops each year to continue expanding her knowledge of the ever-changing marketing world. She helped develop the logic for and design the user-friendly format of the Real Wealth® Marketing technology platform that allows for personalized automation. In her spare time, Angela loves to play board games, practice with her ukulele band “Ukerazy,” and hosts a monthly Book Club meeting with her friends. She also loves to play beach volleyball and usually joins multiple leagues each summer.
  • Knock-em out: Train your sales team to win at every stage of the buyer’s journey
    Knock-em out: Train your sales team to win at every stage of the buyer’s journey
    Rashmi Vittal, CMO, Conversica & Tim Riesterer, Chief Strategy Officer, Corporate Visions Recorded: Aug 5 2020 59 mins
    Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates.

    What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both?

    Join Corporate Visions and Conversica as we discuss methods to help sales and marketing work together to find and close sales-ready leads faster.

    In this webinar, you'll learn:

    • Tee-em up: Find-Sales Ready Leads Faster in the buyer’s journey
    • Suggestions for training your sales team to win at every stage of the buyer’s journey.
    • Tips for aligning sales and marketing around finding and closing hot leads
    • How the power of conversation can help you generate more pipeline despite the changing economic landscape.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Flip the Switch: Exceptional sales and marketing alignment
    Flip the Switch: Exceptional sales and marketing alignment
    Olivia Dassler, Tanya Dracolakis, Anthony Heaton, Jonathan Watanabe (BrightTALK) Recorded: Aug 5 2020 61 mins
    In today's high-speed world, nobody has time to be slowed down by ineffective communication and siloed teams. Especially during periods of stress, the strength of sales and marketing relationships, and the efficacy with which they work together, can mean the difference between closed deals and lost opportunities.

    Join members of BrightTALK’s closely integrated sales, marketing, and operations teams as we highlight the nuances of creating and maintaining exceptional sales and marketing alignment. We’ll break-down how BrightTALK’s blend of people, process, and technology ensures transparency, and demonstrate how you can incorporate each into your sales and marketing partnerships.

    We’ll focus on:
    - Aligning on metrics and ensuring one "reporting source of truth”
    - How we use technology to streamline, automate, and amplify
    - Relationship-building as a strong foundation for success

    You’ll come away with actionable best practices that set you up for success and prepare your interdepartmental team to capitalize on opportunities as they arise.
  • Unlocking the Potential of Your Customer Data
    Unlocking the Potential of Your Customer Data
    Karen Wood, Senior Director, Product Marketing, Acquia, Omer Artun, Chief Science Officer, Acquia Recorded: Aug 5 2020 47 mins
    With more people than ever using online channels as their primary (sometimes only) path to purchase, understanding how to orchestrate customer data and meet the increased demand for personalized digital experiences has never been more important. Today’s companies have access to more customer data than ever, and brands need to offer consistent experiences to drive results. A customer data platform (CDP) is critical to accomplishing this.

    Hear from leaders at Acquia for best practices on turning this mass of complex data into manageable and actionable results. You’ll find out:
    - The three categories of data you should be collecting from your customers and how to unify them into a single view
    - How to use data to make predictions about customer engagement and likelihood to purchase
    - How to automate time-consuming data management tasks for increased operational efficiency
  • Account-Based Marketing: the missing link to align Sales & Marketing
    Account-Based Marketing: the missing link to align Sales & Marketing
    Roy Brockman, Director of Marketing at SecuriThings Recorded: Aug 5 2020 27 mins
    What is Account-Based Marketing?
    The different between Account-Based Marketing and Account-Based Sales Development
    How to define a list of targeted accounts?
    How to combine lead generation with Account-Based Marketing?
    Why does Account-Based Marketing require a complete alignment between Sales and Marketing?
    Account-Based Marketing during COVID-19

    My success story:
    Account-Based Marketing in an Seed-Round start-up
    From Marcom to Product Marketing and Sales enablement
    Adapting the messaging to each account
    Building an Account-Based-oriented website
    Tier-1 customer acquisition
  • Smarketing - Sell smarter, not harder
    Smarketing - Sell smarter, not harder
    Peter Strohkorb, Sales Acceleration Specialist Advisor, Founder and Principal at Peter Strohkorb Advisory Recorded: Aug 4 2020 47 mins
    Sales and Marketing alignment is nothing new. We know WHY it is a good idea. What has been missing from the conversation is HOW to go about it to make it successful, and WHO needs to be involved to make it sustainable.

    In this talk, international Sales Acceleration Specialist Peter Strohkorb will outline a series practical steps you can take now to make your Smarketing initiative a success.
  • CXO Panel: Adapting Your Tech Infrastructure for Today’s World of Remote Work
    CXO Panel: Adapting Your Tech Infrastructure for Today’s World of Remote Work
    Andrew Filev, CEO - Wrike, Le Lu, CIO - One Workplace, Candice Zarr, IT Consultant Recorded: Aug 4 2020 64 mins
    The worldwide pandemic has forever changed the way we work. There’s still uncertainly about the future but one thing is clear: organizations that don’t react quickly risk losing market share. IT plays an increasingly important role to ensure orgs can pivot to meet changing conditions.

    Join Wrike for a webinar focusing on how IT can support and encourage adaptability and efficiency for remote work, and help ensure company goals are achieved. Join Wrike’s CEO Andrew Filev as he talks with Le Lu, CIO of One Workplace, and Candice Zarr, an IT consultant who has worked with Unilever, Melissa and Doug, major financial institutions, and Yale University.

    They’ll discuss:
    -Ways to ensure your tech stack is adaptable to meet your remote team’s needs
    -Best practices when implementing cloud platforms
    -Security tools and technologies to protect your cloud infrastructure
  • The Future of Technical Communication
    The Future of Technical Communication
    Rob Gillespie Recorded: Aug 4 2020 45 mins
    We chat with Rob Gillespie about his thoughts on the future of technical communication, the potential death of traditional (and more recent) approaches to content production, and his thoughts about the impact that other changes may have on the world of content production, delivery, and consumption.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Flip the Switch: If Offices Are Empty…Does ABM Still Matter?
    Flip the Switch: If Offices Are Empty…Does ABM Still Matter?
    Rob Leavitt, Senior VP of Consulting (ITSMA), David Pitta, CMO, and Roma Patel, Marketing Programs Manager, (BrightTALK) Recorded: Jul 30 2020 61 mins
    As marketers adopted account-based marketing strategies over the last couple of years, they now find themselves in a state where their audiences are not physically in accounts. The impact of COVID-19 has impacted how marketers may target and engage their audiences. It’s also forced teams to revisit their ABM strategies.

    Can ABM work in this new world or do we need new and creative ways to hit our KPIs?

    BrightTALK’s CMO David Pitta and Marketing Programs Manager, Roma Patel are teaming up with ITSMA’s Senior VP of Consulting, Rob Leavitt, to report on key survey results and dig into ABM, the current landscape and what we can expect in the coming months.

    Join us as we explore the impact on:
    - Account data sources as well as account targeting
    - Intent data and its relevance with an increasingly remote workforce
    - Personalization
    - Inbound vs. Outbound prospecting
  • How Inclusive Design Gives Everyone a Seat at the Table
    How Inclusive Design Gives Everyone a Seat at the Table
    Vince Abbate Recorded: Jul 30 2020 43 mins
    Join us for a live discussion with Vince Abbate about the need to think differently about how you build things -- including content. We'll chat about inclusive design -- what it is, why it matters, and how you can get started. And, we'll leave you with the ammunition to explain why adopting inclusive design mindset can help your organization increase the bottom line.
  • Building a Content Strategy
    Building a Content Strategy
    Garrett Ruiz Recorded: Jul 30 2020 30 mins
    The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

    Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

    You'll learn:

    How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
    What foundational elements to include in your content strategy
    Why content teams need to lean into messaging and campaign strategies


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  • Forget Lead Gen! How to do Sophisticated Prospect Engagement Instead
    Forget Lead Gen! How to do Sophisticated Prospect Engagement Instead
    International Sales Acceleration Specialist Peter Strohkorb Recorded: Jul 28 2020 34 mins
    Old-fashioned lead generation was unproductive even before COVID-19.
    Now it is dead in the water.
    Your prospects don't want to be pummeled by mass emails and cold calls. They don't want to be treated like a sales opportunity and scored as a number.
    Join international Sales Acceleration Specialist Peter Strohkorb to discover how, leveraging the power of LinkedIn, you can engage your ideal prospects in a meaningful and authentic way that draws them into genuine sales conversations.
    If you are selling to senior executives and decision makers or are involved in more complex sales, this is the webinar for you.
    Book now!
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Skip Fidura and Nancy Weaver Recorded: Jul 28 2020 61 mins
    Email & More… Email Metrics with Adeola Sole of Holistic Email, Nancy Weaver of LexisNexis, Skip Fidura and Kath Pay of Holistic Email.

    Episode 4, Tuesday 28th July 2020

    Get ready for some stimulating and sometimes almost heated discussion on email metrics. With some incredibly exciting (well, Kath found them to be exciting) questions from the audience, we’re sure you’ll walk away with some food for thought after watching this highly engaging panel Q&A.

    Topics discussed include:

    • The ‘must-measure’ metric
    • Difficulty of measuring some metrics
    • Why we tend to measure open rates as a key metric
    • How do you measure conversion rate?
    • Why ESP’s measure their open rates differently and the confusion it can cause
    • Under-attribution of email marketing and the factors that contribute to this dilemma
    • The problems with email being such as high
    • Why focusing on your objective is key to knowing what metrics to measure
    • How Covid-19 has affected email and its metrics
    • Whether email is being seen as a star throughout Covid-19
    • How long should we measure a campaign for?
    • Has Covid-19 affected our strategies at all?
    • ….and more!

    “Great presenters – great content – a lot to think about. Thank you for making this available.”
  • The Dawn of Marketing Orchestration
    The Dawn of Marketing Orchestration
    Scott Vaughan, Kerry Cunningham (Sr. Research Dir.) & Mike Riding (Dir. Digital Marketing) Recorded: Jul 27 2020 46 mins
    We’re at an inflection point in B2B marketing. The first-generation approach to “Modern Marketing”––powered by digital lead gen, inbound, content-driven and database marketing––is running out of steam as executive and customer expectations rise.

    B2B teams are turning to Marketing Orchestration to fuel today’s more-complex revenue generation requirements. This evolved approach offers CMOs, MOPs and digital demand leaders a unique opportunity to orchestrate data, systems, programs and experiences, while adding new levels of intelligence and activation.

    In this 45-minute webinar hosted by Integrate and featuring Kerry Cunningham Sr., Research Director at Sirius Decisions and Mike Riding, Director, Digital Marketing at Workfront, you’ll gain a fresh perspective on how you and your revenue generation team can deliver new levels of business outcomes, including how to:

    -Advance from first-generation marketing automation to orchestration
    Intelligently engage buying committees at target accounts and create buyer’s journeys
    -Streamline and integrate your demand effort with your existing systems, data and processes
    -Increase data quality to fuel programs, performance and sales and marketing productivity
    -Deliver business outcomes via pipeline and revenue generation
  • Intelligent Authoring Assistance: Reusing Content With Congree
    Intelligent Authoring Assistance: Reusing Content With Congree
    Val Swisher and Torsten Machert Recorded: Jul 23 2020 61 mins
    Intelligent authoring assistance helps to improve content in various ways. It ensures compliance with style guidelines and grammar rules. It assures consistent usage of preferred terminology, especially important when multiple writers are working on the same content. And it provides suggestions for sentence reuse in real-time, while authors write.

    Intelligent authoring assistance not only optimizes English source content, it reduces localization costs significantly while enabling more accurate, higher quality translations.

    Join us for a discussion with Val Swisher, CEO of Content Rules, and Torsten Machert, Senior Consultant at Congree Language Technologies, about intelligent authoring assistance made possible by Congree.

    Attendees will learn about the value of intelligent authoring assistance and why having a digital style guide with linguistic intelligence is critical to producing quality content at scale. A brief product demonstration of Congree will round out the webinar.
  • BrightTALK Local Colorado: Driving Demand with Virtual Events
    BrightTALK Local Colorado: Driving Demand with Virtual Events
    Danielle Hagel (CoreSite), Lindsey Henry (Avnet), Morgan Cantrell (BrightTALK), Sonya Hansen (Matillion) Recorded: Jul 23 2020 61 mins
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go
  • What’s the secret to sales enablement success?
    What’s the secret to sales enablement success?
    Gabriela Warren, Senior Director of Marketing, Highspot & Peter O’Neill, Lead Analyst, B2B Marketing Recorded: Jul 23 2020 50 mins
    Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood. More significantly, the use of tech to enhance, ease or accelerate sales enablement remains patchy at best, and sometimes entirely absent.

    In this webinar, using exclusive research from B2B marketing, plus expert insight and commentary from seasoned topic experts, we’ll be exploring what makes great sales enablement, and what steps marketers need to take to help their sales colleagues be most effective.

    In this webinar we’ll examine:

    • What sales enablement best practice looks like today, and how widespread it is.
    • The tips, tricks and tactics that work… and the ones that don’t.
    • Sales collaboration strategies that work.
    • What the tech-enabled future of sales enablement may look like, and how to get there.


    Your personal data:
    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Highspot who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Webinar: Going the Extra Mile - Beyond Regulatory Compliance
    Webinar: Going the Extra Mile - Beyond Regulatory Compliance
    John Mitchison, DMA; Alex Cash & Claire Feeney, OneTrust PreferenceChoice Recorded: Jul 23 2020 58 mins
    Can you turn marketing and consent options into a positive experience for your customers? Tune in on Thursday 23 July at 3pm to find out. Gain valuable insights from experts; listen to a lively panel discussion and have your questions answered.
  • The 5 Steps To Reviving Your Sales Growth Right Now
    The 5 Steps To Reviving Your Sales Growth Right Now
    USA-based Business Strategy Consultant Christine Crandell and international Sales Acceleration Specialist Peter Strohkorb Recorded: Jul 22 2020 42 mins
    The pandemic has created a global business downturn. Revenues have suffered. The economy has tanked. How can you restore your sales revenue and set yourself up for growth again?

    Join two acclaimed experts to discover the exact steps you can take right now to revive your sales revenue in 2020, and beyond.
    In the free talk, we will:
    * Reveal the Top 5 tips on how to grow your sales revenue right now
    * Warn you of the pitfalls to avoid
    * Make services available to help you get there easily

    If you are a business leader, sales executive or marketing manager, register for this webcast now.
    It will be the best 30 minutes you can spend.
  • Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Hayley Ferrante Aug 11 2020 9:30 am UTC 40 mins
    n an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.

    Watch Hayley Ferrante for her webinar, Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Generating Machine, where she will dive into how you can level up your email game and stand out from the crowd.

    You'll learn:

    How traditional engagement programs still work, but only to an extent
    How to listen to your audience and automate triggered campaigns
    Why token personalization is important, but not advanced enough
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Mike Austin & Mia Papanicolaou Aug 11 2020 3:30 pm UTC 60 mins
    Join us for this live Q&A panel on Email Personalisation, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email, Mike Austin of FreshRelevance & Mia Papanicolaou of Striata
  • The “Next Normal” is Here: Flexibility, Communication, and Collaboration are Key
    The “Next Normal” is Here: Flexibility, Communication, and Collaboration are Key
    Wrike, Amicus, IURO Mexico, and REDX Aug 11 2020 5:00 pm UTC 60 mins
    The workplace has been forever changed and the “next normal” is here. Some companies appear poised to continue their success while others are still trying to figure out what the future holds. What do successful companies know? Join Wrike and speakers from Amicus, IURO Mexico; and RedX to find out how their experiences pivoting to remote work have set them up for continued success. You’ll learn:

    - Why there is so much power in increasing visibility
    - How flexibility is crucial to success
    - Why project management is “a necessity” moving forward
  • Employee Advocacy:  How to turn your staff into brand ambassadors
    Employee Advocacy: How to turn your staff into brand ambassadors
    ExpertFile in discussion with Anita Windisman - Co-Founder, Blue Square Collective Aug 12 2020 3:00 pm UTC 60 mins
    Organizations have the capability to transform their marketing programs by tapping into their most important asset - their internal talent. Research shows that content shared by employees receives 8X more engagement than content shared by employers. Employees sharing their expertise can engage audiences with content that is seen as more personal, and trusted. Employee advocacy is also a proven strategy to quickly build culture, which is especially important with highly distributed teams.

    A leading expert on employee advocacy, Anita Windisman, will show you how to quickly unleash the power of an employee advocacy program to build an army of employee brand advocates who will help you build reputation and revenue.


    What you will Learn in this Session:
    ----------------------------------------

    - Key concepts of employee advocacy
    - How content sharing can benefit both an organization and staff
    - Getting buy-in from employees and how to boost their engagement
    - Tips for sharing content online - What NOT to share online and avoid common pitfalls
    - Best practices that are generating results for top organizations with employee content


    About the Speaker:
    ----------------------

    Anita Windisman is the co-founder of Blue Square Collective, a consultancy practice of ex-LinkedIn employees. The firm works with sales teams and businesses - enabling them to scale their business by prospecting on LinkedIn to achieve sales success. Most recently, she worked at LinkedIn, where she spent 5.5 years, both in the Toronto and London, UK offices. She provided strategic direction to senior sales leaders of global organizations such as SAP, Oracle, Xerox, 3M, Salesforce, IBM and others – on how to implement Digital Selling Programs in their organizations. Anita holds an MBA from the Rotman School of Management, University of Toronto where she lectures in two programs.
  • Using Structured Content to Manage Complex Global Medical Device Content
    Using Structured Content to Manage Complex Global Medical Device Content
    Ann Rockley and Val Swisher Aug 12 2020 5:00 pm UTC 60 mins
    The globalization of medical devices content is very complex. There are numerous changes that must be tracked and used correctly such as units of measure, severity of alerts (warning vs. precaution), use of symbols, regulated statements, brand marks (trademark vs. registered trademark), drug or device names, image changes, Health Authority specific requirements and many more.

    It’s not just a question of language, the language may be the same but there can be multiple permutations based on health authorities, region, and country.

    Most companies track the variations with massive Excel spreadsheets which are time-consuming and error prone. Language service providers may have their own method of tracking these variants and the publishing vendor, responsible for the InDesign files, may have yet another!

    This session provides best practices for managing these complexities identifying how the variants can best be controlled using structured content in content creation, content management, translation, and production.

    Attendees will learn about the need to:

    — Create a structured content strategy
    — Develop a content reuse strategy
    — Create a content management repository that supports these complexities
    — Integrate translation workflows
    — Ensure quality
    — Automate publishing regardless of the language and type of information (e.g., IFU vs package label)
  • Open banking in the US: What it is and how to prepare
    Open banking in the US: What it is and how to prepare
    VentureBeat x Envestnet | Yodlee Aug 12 2020 5:00 pm UTC 60 mins
    While there currently isn’t a national regulatory framework in the U.S. for open banking, there can be no doubt that this global trend is about to change the way financial data is accessed and shared in our country. This new and growing open banking ecosystem offers numerous benefits for those who are positioned to leverage it to create innovative apps and solutions.

    In our webinar, we’ll discuss the open banking movement in the U.S. and how to prepare with thought leaders from FinGoal and Envestnet | Yodlee. Learn about best practices for sharing data via APIs and how to set up your technology so that you’ll be ready when open banking becomes the standard for data sharing.

    Attendees will learn about:
    • The current open banking movement in the U.S
    • How open banking enables innovation
    • Ways to manage data security, privacy, and risk
    • The benefits of API-based data-sharing
    • How to assess your technology for open banking-readiness

    Panelists:
    - Susan French, SVP, Head of Product and Client Operations, BBVA Open Platform
    - David Nohe, CEO, FinGoal
    - Brian Costello, VP, Data Strategy and Strategic Initiatives, Envestnet | Yodlee
    - Evan Schuman, VentureBeat (moderator)
  • Structured Content Powers the Healthcare Voice Revolution
    Structured Content Powers the Healthcare Voice Revolution
    Bill Cava Aug 13 2020 3:00 pm UTC 45 mins
    We're on the cusp of a remarkable revolution in the healthcare industry. There's a transformation taking place — a metamorphosis in the way that hospitals, labs, pharmacies, medical offices, clinics, and medical device manufacturers deliver information. The most likely changes are designed to improve the patient experience, more-often-than-not, by leveraging the power of artificial intelligence and conversational content.

    Join us for a chat with digital healthcare experience guru, Bill Cava, co-founder and chief product officer with Orbita, a company that designs healthcare solutions for voice-activated devices.

    In this episode of Coffee and Content, you'll hear how some healthcare firms create exceptional customer experiences that take full advantage of chatbots, personal assistants, and other accelerating technologies. Cava will share some real-world examples and take questions from the audience. You'll leave understanding why structured content and data are required to deliver the personalized content experiences the healthcare voice revolution makes possible.
  • As the world resets, how do you retain players & create lifelong relationships?
    As the world resets, how do you retain players & create lifelong relationships?
    VentureBeat x Xsolla Aug 13 2020 5:00 pm UTC 60 mins
    Gamers are very passionate about their entertainment. When the global community went into quarantine, the number of at-home gamers rose to new levels in the first half of 2020. As we all reset how we live and operate, the question becomes: How do you retain your new and loyal users, and keep them happy in your gaming ecosystem?

    In this webinar, you will hear insights and learn:
    - Why is it important to build loyalty programs through subscriptions with players now?
    - How has consumer mind shift led to subscription-based gaming experiences?
    - What does it take to keep new players loyal?

    Speakers:
    - Dean Takahashi, Lead Writer, GamesBeat
    - Berkley Egenes, Vice President of Marketing, Xsolla focusing on Subscriptions & Monetization
    - More speakers, coming soon!
  • Driving Conversions with Digital Content
    Driving Conversions with Digital Content
    Morgan Cantrell (BrightTALK), Satta Sarmah Hightower, Shannon Curran ( Quick Base) Aug 13 2020 5:00 pm UTC 60 mins
    Join us for a discussion on Driving Conversion with Digital Content. If you create great content and nobody sees it, what’s the point? Join Boston’s top content and demand gen marketers to hear how they align their strategies and leverage the best of both skillsets to maximize the ROI of their campaigns.
    They’ll share their secrets about:
    - Standing out from the digital noise with engaging, interactive, fun content
    - Aligning content with demand generation strategy
    - Understanding campaign and promotion goals to create relevant content
    - Designing virtual and hybrid events to make the most of the digital experience
  • Merge Creativity and Management Best Practices for Successful Campaign Launches
    Merge Creativity and Management Best Practices for Successful Campaign Launches
    Brynne Roberts, Director of Creative Operations-Fitbit, Trish King, Senior Director of Corporate Marketing and Events-Wrike Aug 13 2020 6:00 pm UTC 75 mins
    If you’ve ever managed a product launch or organized an international conference - you know there are a million small details that must go just right for the launch or event to be successful. But how can you manage all of those details and teams — and deliver on time, on budget, and crush your goals? Join Brynne Roberts, Director of Creative Operations at Fitbit, and Trish King, Senior Director of Corporate Marketing and Events at Wrike, as they share their experiences managing marketing and creative services projects at growing companies. You’ll learn:

    -How to establish smooth work request and intake processes
    -Tips and technologies to streamline the review and approval of creative assets
    -Best practices to improve visibility and reporting
    -How to rock your next event or launch!
  • Up And To The Right: What It Takes To Scale An Organization
    Up And To The Right: What It Takes To Scale An Organization
    Karen Walker Aug 18 2020 3:00 pm UTC 45 mins
    In this episode of The Content Advantage, we chat with executive coach and hyper-growth advisor, Karen Walker, about what it takes to scale an organization. Karen will share lessons learned serving clients like Aetna, AWS, Pfizer, JPMorganChase, and BMC Software, as well as Inc. 5000 startups.

    In addition to her role as an executive coach, Karen is a board advisor, keynote speaker, and the author of "No Dumbing Down: A Guide for CEOs on Organization Growth." As employee #104 at Compaq, Karen helped lead the then-fastest growing company in American history, growing it from $0 to $15 billion in revenue.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • 5 Strategies to Supercharge Your Data-Driven Marketing
    5 Strategies to Supercharge Your Data-Driven Marketing
    James Leedom Aug 19 2020 1:30 pm UTC 45 mins
    The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?



    Watch our webinar, 5 Strategies to Supercharge Your Data-Driven Marketing. Featured speaker James Leedom, Marketing Operations Manager at Adobe, will dive into how an effective data-driven marketing program can transform your business.



    You'll learn about:



    Why data-driven marketing is so difficult to get right
    How to clean, organize, and manage your database
    Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
    Using your data to create more personalized and engaging experiences
    Implementing the right attribution solution for your organization and team
  • Best Practices for Creating Reusable Content
    Best Practices for Creating Reusable Content
    Val Swisher Aug 19 2020 5:00 pm UTC 60 mins
    Content reuse can help you reduce costs, build brand integrity, and speed up time to market. It's one of the top three reasons for moving to structured content. And it's critical for delivering personalized customer experiences. Join global content expert Val Swisher, CEO of Content Rules and author of the forthcoming book The Personalization Paradox: How Standardized Content Creates Personalized Experiences (XML Press, October 2020) to learn the best practices for creating reusable content.
  • How Healthcare Companies Are Managing Projects During COVID-19
    How Healthcare Companies Are Managing Projects During COVID-19
    Dan Gueriera - Kaiser Permanente; Sherrie Besecker - Syneos Health; and Andrea Bonk - OSF Healthcare Aug 19 2020 5:00 pm UTC 60 mins
    Join our panel of experts to learn valuable tips on how to lead a dispersed team to increased efficiency, visibility and collaboration. Speakers include Dan Gueriera, senior manager of content solutions for Kaiser Permanente; Sherrie Besecker, digital program manager for Syneos Health; and Andrea Bonk, marketing analytics and program manager for OSF Healthcare.

    Who might be interested:
    Healthcare industry professionals, marketing/creative leaders and those in PMO roles

    You’ll learn how Wrike can help:
    Complete projects on time and within budget
    Standardize critical processes and keep important details in a single location
    Streamline collaboration and approvals across stakeholders
  • Business Leaders: How To Make Good Decisions, Even In Times Of Uncertainty
    Business Leaders: How To Make Good Decisions, Even In Times Of Uncertainty
    Peter Strohkorb, Sales Acceleration Specialist Advisor, Founder and Principal at Peter Strohkorb Advisory Aug 19 2020 10:00 pm UTC 45 mins
    This is highly recommended for Sales and Business Leaders.
    Even in difficult circumstances leaders still need to make business decisions, and good ones at that.
    But how can you be sure what is the right thing to do when it at times seems safer not to make a decision at all?

    International Sales Acceleration Specialist Peter Strohkorb will outline your choices and show you HOW you can make good business decisions even in the current challenging economy.
    Bring your questions!
  • Intent Data: Behavior and Context
    Intent Data: Behavior and Context
    David Pitta, Val-Pierre Genton (BrightTALK) Aug 20 2020 3:00 pm UTC 60 mins
    Intent data is hot. Progressive companies are digging in to win new business and grow existing clients. It's proven to impact go-to-market strategies and prioritize commercial teams but the key to success is in the details. How do you engage accounts that are in-market but not actively engaging with your content or company?

    Join us on August 20th as David Pitta (BrightTALK, CMO) and Val-Pierre Genton (BrightTALK, VP Corporate Development) dive into the intent data landscape, along with how you and your company can start leveraging this data effectively.

    We’ll focus on:
    - What is 'intent' across 1st, 2nd and 3rd party platforms
    - How to operationalize for marketing and sales activities
    - How to measure performance and scale
  • Style Your Sentences: The Personalization Paradox #2
    Style Your Sentences: The Personalization Paradox #2
    Val Swisher Aug 20 2020 5:00 pm UTC 60 mins
    Join Val Swisher, CEO of Content Rules, to learn how managing your sentences can have a big impact on how personalizable your content is. It doesn’t matter if you are writing content for marketing, technical documentation, or education. To deliver personalized content at scale, you need to manage style and grammar so that content flows seamlessly throughout the customer journey.

    In this webinar, you will learn:

    Why to manage style and grammar
    What to manage and what to let go
    Push vs. pull methods for effective sentence management
  • Best Practices on a Journey of Change Management
    Best Practices on a Journey of Change Management
    George Evano - Director of Alumni and Development Communications - University of Oregon Aug 20 2020 5:00 pm UTC 60 mins
    Change is scary, especially in large organizations. Questions abound, from how the technology works to how it will impact the person and their job. Watch our on-demand webinar to learn from George Evano of the University of Oregon as he shares tips to successfully reduce fear and pave the way to implement new technologies.
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Austin Bliss & Andreanna Ditton Aug 25 2020 3:30 pm UTC 60 mins
    Join us for this panel on List Growth, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Austin Bliss of FreshAddress & Andreanna Ditton of Internet Brands.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Using Microcontent in MadCap Flare to Create An Effective Search Experience
    Using Microcontent in MadCap Flare to Create An Effective Search Experience
    Jennifer Morse Aug 26 2020 5:00 pm UTC 60 mins
    Creating effective search experiences for your end-users is critical for technical communicators and content developers. As our search behavior and expectations evolve, we expect information to be found quickly and easily, with the most relevant information provided to us in smaller, easily consumable chunks of content.

    With MadCap Flare, MadCap Software pioneered the use of microcontent with the creation of its own patent-pending Microcontent Editor. MadCap Flare already manages content in topics, and taking it a step further with microcontent was a natural evolution of the product feature set. It’s another way MadCap Software is leading innovation in the content development space by ensuring authors can maximize content reuse, improve content accuracy, and drive customer engagement — all from a single source.

    In this webinar, Jennifer Morse, Customer Success Director at MadCap Software, will discuss the importance of improving your user’s search experience, how microcontent can be used to create featured snippets in search results (similar to how Google presents small pieces of content relevant to search queries), and show you how easy it is to leverage your existing content or create new microcontent with MadCap Flare. We’ll also provide an overview of the other microcontent use cases such as powering chatbots and AR/VR applications, providing field-level Help, and much more.
  • Understanding the Personalization Paradox
    Understanding the Personalization Paradox
    Regina Preciado Aug 27 2020 3:00 pm UTC 45 mins
    We chat with content strategy consultant, Regina Preciado, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences", Preciado has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers deserve and desire.
  • Making A Connection Between Technical Documentation and Sales
    Making A Connection Between Technical Documentation and Sales
    Mark Lewis Sep 1 2020 3:00 pm UTC 45 mins
    Join us for a chat with intelligent content solution designer, Mark Lewis, about the role that technical documentation plays in closing deals and making sales. You'll learn why technical product content should play a supporting role in both marketing and sales and how recognizing the value — and untapped potential — of that content can help you improve the bottom line.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • How to Transform your Marketing with a Customer Data Platform
    How to Transform your Marketing with a Customer Data Platform
    Adam Leslie, Sales & Marketing Solutions Leader, Dun & Bradstreet Sep 3 2020 2:00 pm UTC 75 mins
    As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.

    The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.

    A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.

    This webinar will take you on the journey of how a CDP drives growth and takes learnings from a recent customer of how this has improved their ROI.

    In this webinar, you will learn:

    • What is a CDP and why now it is more important than ever to have one
    • Learn how every element of the Marketing mix can benefit from a CDP and drive growth
    • Hear from a customer on their early experience and ROI so far

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Dun & Bradstreet who are sponsoring this webinar and may contact you with relevant information. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Elliot Ross & Kait Creamer Sep 8 2020 3:30 pm UTC 60 mins
    Join us for this panel on Helpful Marketing, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Elliot Ross of Taxi for Email and Kait Creamer of Framer.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • COVID benchmarks on ARR, churn, and more from 2020 Key Banc SaaS survey
    COVID benchmarks on ARR, churn, and more from 2020 Key Banc SaaS survey
    VentureBeat x Sage Intacct Sep 9 2020 5:00 pm UTC 60 mins
    The post-COVID world is a volatile one, which makes data-informed business planning more important than ever. This year's Key Banc Capital Markets annual private SaaS company Survey focused on the essential post-COVID questions that CFOs, RevOps, and finance leaders need to know to guide their scenario planning, and get more efficient in cost structure, churn, CMRR, and CAC, to plan their cash and fundraising.

    See where you stand when you join this VB Live event. Industry experts will take a deep dive into the Key Banc Capital Markets survey, and share the metrics you need to compare against, and the most important process improvements you can make to guide your cash-flow, revenue, billing, and forecasting.

    You'll learn about:

    - COVID benchmarks on ARR, churn, CAC, and capital efficiency
    - How to gauge relative success in terms of growth and cash flow profitability
    - Comparisons across funding stages, go-to-market models, type of product and primary buyer
    - Operational adjustments companies are making in the wake of the changing environment

    Speakers:

    - David Spitz, Managing Director, Key Banc Capital Markets
    - David Appel, Head SaaS Vertical, Sage Intacct
    - Stewart Rogers, Analyst-at-Large, VentureBeat