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Content Marketing

  • Cómo convertir tus datos en una audiencia fiel
    Cómo convertir tus datos en una audiencia fiel Gabriel D'Onofrio, General Manager LATAM en Cxense Recorded: Aug 17 2017 20 mins
    Los medios tradicionales enfrentan el enorme desafío de cautivar y retener a una audiencia digital cada vez mayor, para poder lograr crecimiento y diferenciación.

    Únete a Gabriel D'Onofrio, Gerente de Cxense en América Latina, en este taller de 30 minutos.
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Recorded: Aug 17 2017 62 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • Executing a LinkedIn Business Development Strategy
    Executing a LinkedIn Business Development Strategy Steven Rosen Recorded: Aug 17 2017 49 mins
    Many sales leaders struggle to get their salespeople to successfully use LinkedIn to grow their business. LinkedIn Expert Brynne Tillman and Sales Execution Expert Steven Rosen will share their formulas for success.
     This webinar will cover two perspectives to a Crush your sales numbers using LinkedIn;
    1.       The practical and tactical activities to leveraging LinkedIn and
    2.       3 Steps to effectively execute your LinkedIn strategy
  • Webinar: Re-permissioning Customer Records
    Webinar: Re-permissioning Customer Records James Milligan & John Mitchison, DMA & Richard Otter & Chris Holt, Woodland Trust & Vijay Ramanathan, Code42 Recorded: Aug 14 2017 60 mins
    Get the latest advice on how to re-permission your customer records so they are fit for the GDPR when it comes into force in just under a year. The webinar features plenty of time for questions relevant to your business
  • 5G and the broadcast revolution
    5G and the broadcast revolution IBC365 | EBU | EdgeConneX | Accenture Recorded: Aug 10 2017 63 mins
    Will 5G herald a complete shake up of the broadcast and media industry?

    Watch now on demand to explore the implications and potential of 5G from a user and supplier perspective and gain technical and business takeaways for your 5G strategy.

    Speakers:
    Darko Ratkaj, Senior Project Manager for Technology & Innovation, EBU
    Phill Lawson-Shanks, Chief Architect & Vice President of Innovation, EdgeConneX
    Gianluca Noya, Managing Director Network Mobile Services, Accenture
  • 5 key customer engaging email segments to automate
    5 key customer engaging email segments to automate Kath Pay, CEO, Holistic Email Marketing Recorded: Aug 10 2017 48 mins
    Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

    Join us for this webinar, and you’ll discover:
    * 5 often-missed customer segments to automate that will deliver the results you need
    * The right questions to ask when investigating your data
    * How to turn your insights into engaging programs

    About Kath Pay:
    Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
    Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
  • Break Up (with) Your Content: Preparing Structured Content for a Future of Bots
    Break Up (with) Your Content: Preparing Structured Content for a Future of Bots Doug Kim, Content Strategist, Microsoft Office Recorded: Aug 9 2017 60 mins
    Everybody’s talking about bots, but even if you don’t have one yet, how do you get your content ready for a future full of bots? And what about the next thing after that, and after that? The key is writing and structuring content in a clean, simple, granular way.

    Join me, Scott Abel, The Content Wrangler, and former journalist—and Microsoft Office content strategist—Doug Kim, for a free, one-hour webinar designed to help you understand the need for structured content in our fast-changing technology-powered world. Doug will discuss why structured content is needed for much more than multi-channel publishing 

Attend this session to learn how to lay the foundation for future by restructuring your content, why it’s critical to match single intents to single answers, and why we need to reuse content in bots, instant answers, and other advanced content forms.

    Doug willl give pointers on how to:

    1) Lay the foundation for future by restructuring your content
    2) Match single intents to single answers
    3) Reuse content in bots, Instant Answers and other advanced content forms
    4) Learn how clean, simple content benefits accessibility and inclusivity

    About the presenter

    Doug Kim spent his formative years in journalism, where he eventually became Arts and Entertainment editor of The Seattle Times. He’s been at Microsoft for eight years, where, amongst other things, he’s led efforts to revamp the voice and tone of content and UI text in the Microsoft Office suite and improve video and multimedia content. More recently, he drove the content strategy for the Bing-based content form known as Instant Answers for Windows 10. While continuing to nurture Instant Answers, he leads a team focused on accessibility, Inclusive Design and Microsoft’s experimental new Virtual Support Agent.  So yes, he went from editing Britney Spears reviews and restaurant coverage to technical content, but in his mind it all makes sense.
     
  • Building Chatbots with Intelligent Content
    Building Chatbots with Intelligent Content Cruce Saunders, [A] Recorded: Aug 9 2017 62 mins
    Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?

    The good news is that with some engineering, chatbots can employ and extend existing content repositories.  Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants.  The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.

    Join me, Scott Abel, The Content Wrangler, with intelligent content expert, Cruce Saunders, founder and principal at [A] (simplea.com) and author of Content Engineering for a Multi-Channel World, as he discusses chatbots as a new content distribution channel that we can’t afford to ignore. Cruce will cover basic chatbot content requirements, components and construction. And, he’ll discuss how to future-proof content with a content model, making it chatbot-ready.

    Attendees will learn:
    * Practical steps to integrating chatbot content elements into your existing content types
    * The various types of chatbots available today and the value they serve as an engagement tool and content channel
    * How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
    * The high-level first steps to building a chatbot-enabled content model 
  • Understanding Agentive Technology
    Understanding Agentive Technology Christopher Noessel, IBM Recorded: Aug 9 2017 62 mins
    Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook

    Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.

    About the presenter

    Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
  • The Fifth Element: How Structured Content Makes Chatbots Helpful
    The Fifth Element: How Structured Content Makes Chatbots Helpful Alex Masycheff, CEO of Intuillion Recorded: Aug 9 2017 61 mins
    Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.

    Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
  • High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway
    High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway Dan Cummins, Senior Analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing with Symantec Recorded: Aug 2 2017 50 mins
    As cloud continues to erase the network perimeter, it’s more important than ever to align IT infrastructure to track more closely to the businesses it serves.

    As a result, gateway technology choices and investments need to fit the cloud model and fit in terms of security use case, value, and real-world business requirements.

    Join Dan Cummins, analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing at Symantec, for an informative webinar on August 2 to hear a discussion of network security today.

    Agenda:

    - Discussion on the increased dependence on HTTP and HTTPS

    - The limitations of Firewalls in the web and cloud world

    The increasing critical need for web gateways, both on premise and in the cloud, for achieving:

    - Access governance for users and devices

    - Verifiable protection against advanced attack methods

    - Agile risk management and measurable return on investment.

    Important opportunities are at hand right now to integrate network and cloud-based approaches to achieve coordinated and robust anti-malware, privacy, policy and connectivity capabilities, while continuing on a path to flexible, software-defined infrastructure.

    Register Today
  • An Intro to Direct-to-Garment Printing and the Epson F2000
    An Intro to Direct-to-Garment Printing and the Epson F2000 Terry Combs, Equipment Zone Recorded: Jul 27 2017 61 mins
    This DTG (Direct-to-Garment) printing webcast offers a valuable overview of the entire decorating process: what you can print, what you can’t print, and what equipment you need to be successful. It also includes lots of insider “best practices” from one of the leading experts on DTG, Terry Combs of Equipment Zone. There will be time during the presentation and at the end to help cover any questions you may have about the technology. If you are looking to get into the DTG market, or add DTG to your existing business, this is a must-attend webcast.
  • The Connected Customer Experience Evolves: Moving Beyond the Browser
    The Connected Customer Experience Evolves: Moving Beyond the Browser Alan J. Porter Recorded: Jul 27 2017 57 mins
    In 10 years, websites will no longer exist — at least not in the traditional sense. Over the last few years, customer expectations have changed the way we interact in the digital world. Being online no longer means sitting in front of a computer screen.

    Join me, Scott Abel, The Content Wrangler, for this free one-hour webinar with my special guest, Alan J. Porter of OpenText. Alan will talk about the shift that is coming where we no longer will be driving people to our websites. Prospects and customers alike will instead demand that we provide them with the information they need to help them move along their process or digital journey as smoothly and efficiently as possible. We now need to deliver just the right amount of intelligent structured content in context — providing the customer the information they require at the time they need it for the platform/location they are on.
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 26 2017 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Workloads, Data Centers & Cloud Strategy: Market & Technology Trends
    Workloads, Data Centers & Cloud Strategy: Market & Technology Trends Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center busines Recorded: Jul 25 2017 58 mins
    IT planners have far more options as to where to run their workloads than ever before. On-premises data centers, co-location facilities and managed services providers are now joined by hybrid multi-clouds – a combination of Software-, Infrastructure- and Platform-as-a-Service (SaaS, IaaS, and PaaS) execution venues. All have unique operational, performance and economic characteristics that need to be considered when deploying workloads.

    In this Webinar Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center business will discuss how industry leading enterprises determine the best execution venues for their workloads by addressing:

    •The market and technology trends that influence workload, data center and cloud strategy
    •How to evaluate the characteristics of various workloads and execution venues
    •How to manage workloads across on-premises and off-premises ecosystems
    Attendees will learn how to formulate an IT strategy that can be used to guide the decision criteria needed for placing workloads on their best execution venues, and enable the migration and ongoing management of workloads across a hybrid multi-cloud enterprise architecture.
  • The importance of welcome campaigns as part of your email strategy
    The importance of welcome campaigns as part of your email strategy Tom Ricards Recorded: Jul 25 2017 28 mins
    Discover how and why welcome campaigns are an important part of your email marketing strategy, and how best to use them.
  • Drive Digital Revenue with this Powerful DMP
    Drive Digital Revenue with this Powerful DMP Lauren St. Amand, VP Global Marketing at Cxense Recorded: Jul 24 2017 2 mins
    This Data Management Platform (DMP) enables publishers and digital marketers to aggregate, segment and action user data to drive higher user engagement and digital revenue. Watch this short video to see how easy it is to put your data to work to engage and monetize your audience.

    Convert site visitors to subscribers, build a loyal audience and earn higher prices for premium ad targeting.
  • How To Help New Sellers Thrive Like Your Top Performers
    How To Help New Sellers Thrive Like Your Top Performers Donald Kelly Recorded: Jul 21 2017 47 mins
    During this training sales leaders will learn how to coach their new reps so they can perform like their more experienced reps.
  • Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You
    Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You Shelly Davies Recorded: Jul 20 2017 59 mins
    You know all those "rules" you were taught in school about "good writing?" They were lies. Our focus today needs to go beyond grammar and punctuation, and towards clarity and understanding. What works for real people? And what really ARE the rules?

    Join me, Scott Abel, The Content Wrangler, for a conversation with rockstar writer, Shelly Davies. You'll learn the difference between grammar rules and grammar conventions; how readers interact with text and receive messages; and how not to sound like a jerk (unless you want to).

    About Shelly Davies

    Shelly Davies helps businesses save time and money. How? By giving us permission to write like humans. Using research-based approaches to writing better, Shelly builds our confidence and helps us write in ways that make readers want to hug us! (Or not - it really depends if hugs are what we're after. But whatever outcomes we want, Shelly can get us there! She's kinda awesome like that.) Shelly Davies Writing & Training. Because plain English has been cool since way back.
  • Turning advances in VR + AR into business innovation
    Turning advances in VR + AR into business innovation Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 20 2017 31 mins
    Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

    In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

    By attending this VB Live event, you'll:
    * Understand VR and AR attitudes across the globe
    * Learn what's holding consumers back from these technologies
    * Introduce innovation with AR and VR into your own organization
    * Learn how payment technology will help facilitate new VR/AR experiences
    * Hear what experts think the future holds

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Register today!

    Sponsored by Worldpay
  • Broadcast under attack: Protecting content and defending infrastructure
    Broadcast under attack: Protecting content and defending infrastructure IBC365 | Channel 4 | Sundog Media Toolkit | EY Recorded: Jul 20 2017 63 mins
    Cyber attacks are on everyone’s agenda but with so much at stake just how should Broadcast, Media and Entertainment players protect themselves in an increasingly hostile world?

    High profile attacks on broadcast and media players are on the increase. But what does the threat landscape look like? What are the new attack surfaces and how should broadcasters and media companies approach cybersecurity?

    Speakers:

    Brian Brackenborough, CISO, Channel 4
    Richard Welsh, CEO, Sundog Media Toolkit & VP of Education, SMPTE
    Cameron Brown, Information Security Strategist & Cyber Defence, EY
  • The Science Behind Memorable Visuals
    The Science Behind Memorable Visuals Dr. Carmen Simon, Memory By Design Recorded: Jul 19 2017 64 mins
    It is intuitive to believe that visuals are more memorable than text. To a certain degree, science confirms this. Research shows that visuals impact recall because they help viewers process information faster and assist them to pay attention by being more engaging than text.

    But there is such a thing as a forgettable visual. Think of all the information you encounter in a typical week. How much of it do you remember? We tend to forget our lives almost as quickly as we live them and visuals can still escape our memories.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour educational webinar with cognitive neuroscientist, Dr. Carmen Simon, to learn how to stay on people’s minds by applying science-based guidelines from the angle of how the brain processes visuals.



    You will learn how to use visual thinking skills in four areas that are prevalent in business communication: facts, processes, data, and abstracts. And, you’ll discover how to use design elements such as images, text, lines, shapes to create interesting—and memorable—content. Dr. Simon will provide you with universal visual design principles and explain how they influence viewer attention and retention.

    In just one hour, you will learn how to create and select visuals that impact memory and how to avoid those that don't. Visual thinking is important because when you use images correctly, you have the luxury of staying on your audience’s minds long-term. This helps you influence their decisions because people act in your favor based on what they remember, not on what they forget.



    About Dr. Carmen Simon

    Carmen Simon is a cognitive neuroscientist, bestselling author, and leading expert on using memory to influence decision-making. Her most recent book, Impossible to Ignore: Create Memorable Content to Influence Decisions, has won the acclaim of publications such as Inc.com, Forbes, and Fast Company, and has been selected as one of the top international books on persuasion.
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Antony Humphreys, Adestra & Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • Poof! You're a Sales Manager..... Now What?
    Poof! You're a Sales Manager..... Now What? Deb Calvert Aug 22 2017 5:00 pm UTC 45 mins
    Congratulations on your new job! But did you have any idea it would be like this? If you're like most Sales Managers, you're left to your own devices to figure it out. No training, no time to learn, and no room for error. Maybe we can help. Join Deb Calvert and find out how you can be successful as a Sales Manager, even beyond making the numbers.
  • Cognitive Computing and the Marketing Machine
    Cognitive Computing and the Marketing Machine Liz Miller - CMO Council, Brady Fox - IBM Aug 22 2017 5:00 pm UTC 75 mins
    In a study conducted by the CMO Council in partnership with IBM, 42 percent of marketers surveyed indicated that their top digital experience goal in the coming year was to better connect the multitude of campaigns being executed across the organization into a comprehensive, connected customer experience that could drive engagement throughout the engagement lifecycle. The challenge is how they will get there when 56 percent of marketers admit that data for their organizations is in more of a state of collection than action, or data is only being used to measure past activities. How will marketers—who are struggling to turn data to insight and insight into action—be able to reach their goal of a connected, robust digital experience? That is, how will marketing achieve this goal along with all of the other engagement, experience and operational goals that they must reach? How can data stop being a challenge and start being the fuel for innovation and engagement?

    Enter the new era of analytics and operations that look to “machines” to deliver smarter decisions and outcomes through amplified analytics and improved experiences. You have likely heard buzz around machine learning, artificial intelligence or cognitive computing. Perhaps you have thought that these terms are more buzz than reality—don’t they all just mean the same thing? If you are like the 24 percent of senior marketing leaders that the CMO Council surveyed, you are not 100-percent sure what cognitive computing is or what value it could bring to the organization.

    To help answer some of these questions and to bring some much-needed definition to this evolving and exciting conversation, the CMO Council will be speaking with Brady Fox, who leads strategy and execution for North American Sales with IBM’s Watson Marketing and Predictive Analytics group.
  • Is Email The Junk Mail of Tomorrow? Not if We Can Help It!
    Is Email The Junk Mail of Tomorrow? Not if We Can Help It! Liz Miller - CMO Council, Julie Gibbs - Gigamon, Tommy Lamb - Teleflora Aug 23 2017 5:00 pm UTC 75 mins
    At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.

    According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.

    Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.

    The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?

    Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • The Key to Exceeding Advertiser Expectations
    The Key to Exceeding Advertiser Expectations Tore Frihagen, EVP at Cxense | Kimmo Kiviluoto, CEO at Enreach | Tor Helge Løvåsen, Head of AdOps with Agderposten Mediagroup Aug 24 2017 1:00 pm UTC 60 mins
    Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.

    Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Mediagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
  • Back to Sales School
    Back to Sales School Debbie Mrazek Aug 29 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • How to Make Great Video Software Demonstrations
    How to Make Great Video Software Demonstrations Dave McCollom and Troy Stein Aug 30 2017 3:00 pm UTC 60 mins
    How can you quickly and easily show what your software can offer customers, without having to spend hours doing individual demos or filling your calendar with webinars? Video is a great solution and you don’t have to be a pro to create a great demo.

    Join me, Scott Abel, The Content Wrangler, and my special guests Dave McCollom, Camtasia Customer Insights Manager for TechSmith, and Troy Stein, Camtasia General Manager for TechSmith, for this free, one-hour webinar. Dave and Troy will share the lessons they have learned from 20 years of making software demonstrations, the basics of product demo videos, some tips and tricks to get you started, and some pitfalls to avoid.

    Attendees will also gain a better understanding of what a demo video is, hear about best practices for good demo videos, and learn how to get started making your own demo videos, including how to make your demo videos stand out, and tips to keep in mind for your various audiences and distribution channels (including YouTube).
  • 4 Smart Ways to Find and Win New Clients
    4 Smart Ways to Find and Win New Clients Alen Mayer Aug 30 2017 5:00 pm UTC 45 mins
    Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?

    This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.

    Here's what you will discover:
    1.FIND: How to find new clients who are in the market today
    2.ENGAGE: How to connect with them instantly and engage into a dialogue
    3.WIN: How to remove any resistance and win new clients
    4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
  • Mining Content: Encouraging Video Production Without Overwhelming Your Experts
    Mining Content: Encouraging Video Production Without Overwhelming Your Experts Justin Brock, Digital Marketing Manager Aug 30 2017 5:00 pm UTC 60 mins
    If you're like most content-producing teams, the chances are good that your best content is locked up in the minds of the busiest people in the organization. How do you get all of this useful content out of their heads and in front of your customers?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Justin Brock, Digital Marketing Manager at Bomgar Corporation, for this free, one-hour webinar designed to provide you with cost-effective methods of encouraging video production across your organization without overwhelming your experts.

    You'll discover how to think strategically about repurposing content your business already produces. And you'll find out how you can get additional mileage out of sales calls, live demos, employee training, and more. You'll learn how to turn internal employee training into sales and marketing content, how to churn out product demo videos without overwhelming subject matter experts, and how to get maximum value out of every video you produce.

    Takeaways

    —How to turn internal employee training into sales and marketing content.
    —How to churn out product demo videos without overwhelming your experts
    —How to get more mileage out of each video your company produces.

    ABOUT JUSTIN BROCK

    Justin Brock is the Digital Marketing Manager at Bomgar Corporation. Over the past 13 years, he's worked to turn on-off content produced by sales and product teams into evergreen content that brings in more customers. As one of the earliest employees at Bomgar, he has insight into marketing strategies that work for multiple stages of company maturity, from start-up to enterprise.
  • Intelligent assistants vs. chatbots: Which is best for your biz?
    Intelligent assistants vs. chatbots: Which is best for your biz? Amir Shevat, Director of Developer Relations, Slack Aug 30 2017 5:00 pm UTC 60 mins
    AI is changing everything — and you know you have to get on the bandwagon. But you may not be as clear about the differences between chatbots and intelligent assistants. What do customers actually expect from one or the other? And are they a passing customer engagement fad, or does this trend have legs?

    Our latest interactive VB Live event brings together a panel of developers who have long-term, hands-on experience in chatbot and intelligent assistant tools. They’ll discuss everything from the platforms they use, the metrics they keep tabs on, the data they collect, and all the other wisdom they’ve gathered on the ground, deep in chatbot and AI territory.

    Register now to find out which solution fits your own digital customer engagement plan, how to plan a strategy, and how to get in on the game now.

    In this webinar, you'll:
    Understand the messaging platforms of the future
    Learn which platforms people are using — and why
    Measure the success of your chatbot through best-practice KPIs
    Create personalized interaction between your organization and your customers

    Speakers:
    * Amir Shevat, Director of Developer Relations, Slack
    * Darrius Jones, AVP, USAA Lab
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia
    Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia Kevin Siegel, IconLogic Aug 30 2017 7:00 pm UTC 60 mins
    Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster.
     
    Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic, for this free webinar. During this high-energy, hands-on session, you will learn how to create and share micro-eLearning demos using Camtasia 9.
     
    If you have Camtasia on your computer, you will be able to follow-along with Kevin and create a software demonstration using the Camtasia Recorder. The free trial version, available at https://www.techsmith.com/download/camtasia, will work great for this session.
     
    Follow along with Kevin and take your recorded video into the Camtasia Editor and add content such as title pages, callouts, and animations. Lastly, you can share your eLearning masterpiece so it can be accessed by the widest possible audience. And you'll do it all live, and in less than an hour.
     
    Note: Participation in this event is encouraged, but not required. If you prefer to simply sit back and watch, it would be best to attend this webinar using a device with a reasonably-sized screen (such as a tablet, laptop, or desktop computer). If you would like to follow-along, you'll just need Camtasia on your computer using either the licensed or trial version. Kevin will be using the PC version of Camtasia. Because the Mac version of Camtasia is different, it is recommended that hands-on attendees use the PC version of Camtasia if possible.
     
    Takeaways:
     
    1) Best practices for recording short demonstrations using the Camtasia Recorder
    2) How to quickly produce micro-eLearning in the Camtasia Editor
    3) How to quickly share/publish content for the widest possible audience.
     
    Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Articulate Storyline, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.
  • How get the most from retargeting and personalisation without being creepy
    How get the most from retargeting and personalisation without being creepy Jenny Tiffany, Let'sTalk Strategy Sep 5 2017 11:30 am UTC 60 mins
    Special Guest Presenter Jenna Tiffany of Let'sTalk Strategy gives her top tips on how to get the most from retargeting and personalisation without being creepy!
  • This Will Change Your Approach to Sales Enablement: Defining Sales Enablement
    This Will Change Your Approach to Sales Enablement: Defining Sales Enablement Elinor Stutz, Mike Kunkle, Nancy Nardin, Moderator: Alice Heiman Sep 5 2017 3:00 pm UTC 45 mins
    Sales enablement is providing the sales organization with what they need to sell more effectively. How is your organization doing that and what do you need to know about the future of sales enablement? Alice Heiman will lead a lively panel discussion on this topic. Please join her, Elinor Stutz, Inspirational Speaker and Educational Trainer at Smooth Sale, Nancy Nardin, Founder of Smart Selling Tools, and Mike Kunkle, VP Sales Transformation Services at Fast Lane as they define sales enablement and discuss its future.
  • Three Keys to Performance Excellence — for teams and individuals
    Three Keys to Performance Excellence — for teams and individuals Tim Hurson Sep 5 2017 5:00 pm UTC 45 mins
    A straightforward, research validated structure to enhance performance at any level. This program presents three easily implementable strategies to: set better goals, leverage the science of performance-based skill development, and monitor and course correct any plan of action to achieve maximum productivity.
    Designed to give leaders, managers and individuals the tools they need to improve performance—in themselves, their colleagues, and their teams.
  • Sales Enablement which Actually Enables Sales
    Sales Enablement which Actually Enables Sales Caryn Kopp, Chief Door Opener Sep 5 2017 6:00 pm UTC 45 mins
    When sales is truly enabled, the right sales team consistently achieves maximum success in every performance moment from opening new relationships to closing sales. The enabled sales team has the right message, has demonstrated proficiency in the process, dependably executes on the right recipe and has the right support at their fingertips, To do this effectively key elements of the enablement process, which are typically overlooked, MUST be right.
    In this webinar you will learn how to:
    Pinpoint prospects more likely to say yes in a shorter time frame to avoid misusing time
    Craft messaging which keeps prospects/clients engaged and sales moving forward at every stage
    Uncover blind spots which can ruin results even if everything else you do is right.


    Tune in to also hear the bonus you get when you get Sales Enablement right. When Business Development is done right, there is no limit to what can be accomplished.
  • Social Selling & Relationships
    Social Selling & Relationships Maxwell Bogner, Tamara Schenk, Shawn Karol Sandy, Moderator: Viveka Von Rosen Sep 6 2017 3:00 pm UTC 45 mins
    Inbound Marketing, Outbound Selling, Social Selling and Content Marketing: So many options. So little time!
    If you have been struggling to find a balance between staid and traditional outbound selling and time-sucking inbound strategies, do I have the panel for you! I will be interviewing three of the world’s foremost experts in Sales, Social Selling and Inbound Marketing. Shawn Karol Sandy, Tamara Schenk and Maxwell Bogner will share their thoughts and tactics on winning strategies they have used to bridge and balance the gap between Inbound and Outbound.
  • Attract Buyers Like a Magnet with these Sales Strategies
    Attract Buyers Like a Magnet with these Sales Strategies Barbara Giamanco, Sales and Social Selling Advisor Sep 6 2017 5:00 pm UTC 45 mins
    To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
  • Monetizing VR: Turning the magic into money
    Monetizing VR: Turning the magic into money Charlie Fink, VR columnist, Forbes Sep 6 2017 5:00 pm UTC 60 mins
    VR has sprouted a lot of startups, but not a whole lot of revenue yet. Yet the theory is that where there’s investment, there’s got to be fire. In this new wave of VR technology, refined console headsets are being set loose in the world, and mobile VR and mobile 360 are growing more popular with consumers. So it’s time to start thinking about a monetization strategy.

    In mobile, for instance, freemium with a combination of ads and in-app purchases is the powerhouse that generates over 95 percent of revenues. For consoles, downloadable and extended content plus microtransactions are the big money makers. But virtual reality is an entirely new way of interacting with content. Will consumers be willing to stand through advertisements? Will they trust a virtual reality payment method, or is the technology too new to engender consumer confidence?

    In this VB LIve event, you’ll learn about:
    The future of VR payments, commerce, and innovation
    How payments technology is revolutionizing VR/AR experiences
    The challenges that emerge from the consumer and merchant side
    The global perspective of VR/AR and where it is headed

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB
    * Cleveland Brown, CEO, Payscout
    * Charlie Fink, VR columnist, Forbes
    * Rachael Brownell, Moderator, VentureBeat
  • Creating Value in Every Sales Call
    Creating Value in Every Sales Call Michael Pici, Brian Burns, Jeffrey Lipsius, Lisa Dennis, Moderator: Deb Calvert Sep 7 2017 3:00 pm UTC 45 mins
    Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.

    Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.

    Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.

    By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
  • Managing a Global Team: Resolving Cross-Cultural Issues
    Managing a Global Team: Resolving Cross-Cultural Issues Barry Saiff, Saiff Solutions Sep 7 2017 5:00 pm UTC 60 mins
    More and more organizations are taking advantage of the benefits a globally-distributed workforce can provide. Although dispersed teams promise substantial growth opportunities and a reduction in overhead costs, managing them can be problematic. The secret to success is in understanding the differences you’re likely to encounter when managing teams across borders, cultures, and time zones.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Barry Saiff, CEO of Saiff Solutions, for a free one-hour webinar on resolving the most common cross-cultural team management challenges.

    In this session, using real-life examples, you’ll learn how to address global cultural differences in the way people deal with conflict, relate to authority, ask and answer questions, express respect, and practice equality in the workplace. You’ll hear useful advice—gathered from our own experience managing a global team that spans North America, Asia, and Europe. You’ll leave knowing what you need to do to succeed.
  • Relationship Intelligence® for Salespeople”
    Relationship Intelligence® for Salespeople” Jim Cathcart, CSP, CPAE Sep 7 2017 9:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Mindful Selling
    Mindful Selling Jeffrey Lipsius Sep 11 2017 5:00 pm UTC 45 mins
    Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
  • From Mapping to Influencing
    From Mapping to Influencing Liz Miller, SVP of Marketing, CMO Council; Kathy Koontz, Director–Customer Journey, Teradata Sep 12 2017 6:00 pm UTC 75 mins
    When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take. Every customer journey is unique, and likewise, every customer has different needs. As a result, so much time is spent mapping multi-touch, cross-channel journeys that the evolving customer has already moved beyond, making it difficult to take profitable action.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, and Kathy Koontz, Director–Customer Journey for Teradata, as they discuss the steps that marketers can take to better inform and influence the customer journey.

    A few key topics of discussion will include:

    • The importance of integrating online and offline data to get a better understanding of where the customer is in the journey
    • Understanding which insights marketers can use to influence the customer’s next steps
    • How to interact with customers at the right time and with the right message to influence and shape the customer journey