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Content Marketing

  • Webinar: Using JICMAIL on your journey to the DMA Awards
    Webinar: Using JICMAIL on your journey to the DMA Awards
    Ian Gibbs, Director of Data Leadership and Learning, JICMAIL Recorded: Feb 19 2020 47 mins
    Join JICMAIL for a webinar on Wednesday 19 February and hear case studies from users on how they used JICMAIL in their award-winning campaign and how you can use it too
  • Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, Hypergiant Recorded: Feb 12 2020 43 mins
    Social media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade.

    Join the Conversation to Learn:

    - How does social media affect brand/campaigns/engagement?
    - How are AI and analytics impacting campaigns?
    - What role does personalization play, and how can I make it happen?
    - What compliance requirements do I need to worry about?
    - How are internal relationships and networks affecting the marketing team?

    Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan

    Panellists
    Janice Dru, Senior Marketing Director, Cambridge Innovation Center
    Christie Post, Marketing Director, Hypergiant
    Ray Renna, US Marketing Director, IVI RMA GLOBAL
  • The 7 Habits of Highly Effective Demand Gen Marketers
    The 7 Habits of Highly Effective Demand Gen Marketers
    Mary McCoy, Demand Gen Marketing Manager, Klaviyo Recorded: Feb 12 2020 46 mins
    Every demand gen marketer knows how complex the marketing mix has become—every day you get a LI message, cold email, or ABM outreach about how X new tool can get you Y% more leads. It’s incredibly exciting, but it poses a challenge. When constrained by time, resources, and budget, how do you grow acquisition meaningfully and scalably?

    During this webinar, I'll share seven tenets I've learned in my experience leading demand generation for two high-growth SaaS companies. Whether you're just starting out or looking to deepen your marketing know-how, you'll discover how to keep yourself grounded with strategies and tactics that drive results.

    Being a successful DTC marketer isn’t about relying on a silver bullet or mastering one paid channel. I'll show you how to think holistically about the sales and marketing funnel, develop a multi-channel approach, and accelerate sales pipeline. Register now!
  • Perpetual demand generation for continuous growth
    Perpetual demand generation for continuous growth
    David Pitta, CMO, BrightTALK and Olivia Dassler, Programs Manager, BrightTALK Recorded: Feb 12 2020 52 mins
    Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. While there will always be a place for a burst of demand around a campaign, is this the best vehicle to drive consistent predictable growth for your company?

    Your sales and marketing resources operate on a consistent schedule, demand for your products and services ideally should align to your capacity to act on that demand. Turn your business into a growth machine by using channels that are always driving demand, and techniques to consistently turn that demand into activity.

    Join BrightTALK’s CMO, David Pitta, and Programs Manager Olivia Dassler as they discuss innovative channels and techniques for perpetual demand and business growth.
  • Why Marketers Miss Their Mark
    Why Marketers Miss Their Mark
    Tom Kaneshige - CMO Council, Lana Busignani - Nielsen Recorded: Feb 12 2020 49 mins
    This webcast dives into ways to pinpoint detrimental marketing pitfalls and learn ways to best avoid them.
  • Marketing’s Digital Divide:  It’s Just Marketing
    Marketing’s Digital Divide: It’s Just Marketing
    Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group Recorded: Feb 12 2020 33 mins
    Customers are demanding intelligent omni-channel engagement. Marketers are expecting satisfying and challenging work experiences and rich career opportunities. Businesses require profitable organic growth.

    Read how to achieve all of the above through cross-functional work teams in an integrated marketing ecosystem!
  • How to Become a Data-Driven Documentation Team
    How to Become a Data-Driven Documentation Team
    Joe Gelb and Lawrence Orin Recorded: Feb 12 2020 62 mins
    In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success.

    Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.

    Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session.

    You'll see innovative examples of how to put data into action, and find out:

    – How to distinguish between useless analytics and actionable insights
    – How to supercharge your documentation team’s efficiency
    – How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support
  • Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Keith Johnstone & Dennis Le, Contrast Digital Marketing Recorded: Feb 12 2020 36 mins
    Simplify your demand generation process by breaking it down and focusing on the components that matter most. Dividing the process into 4 steps, you can create an effective demand generation strategy that will drive interested leads into your sales team's open arms. Rather than chasing potential customers down and selling them on the same value propositions you and all your competitors are using, consider what it will take to make them chase you.

    · Define your audience

    o Maximize the effectiveness of your campaigns by starting with understanding the needs your product satisfies, and who will benefit most

    · Gather insights

    o Consider how and where your audience spends their time to identify what their interests, needs, or parallel pain points they may suffer from are

    · Demonstrate value

    o Create compelling content that attracts them to you and demonstrates value – something that will make your audience say thank you

    · Set the bait

    o Lastly, use your content and leverage targeted marketing channels to drive leads to you

    Bios:

    As General Manager of Contrast Digital, Keith directs all marketing activities and has a track record of successfully growing client revenues and lead volume quarter over quarter. He has had his insights featured in publications like Forbes, Entrepreneur Magazine, Sales and Marketing Magazine, and HubSpot Sales to name a few.

    Specializing In digital demand generation, Dennis has been in the marketing industry for nearly a decade. He has worked on campaigns across industries including software, professional services, and construction, executing campaigns that have helped drive leads in excess of $20M in potential revenue.

    Presenters:

    Keith Johnstone, GM, CMO, CDO, Contrast Digital Marketing

    Dennis Le, Digital Demand Generation Manager, Contrast Digital Marketing
  • LinkedIn: your best Demand building tool
    LinkedIn: your best Demand building tool
    Rod Sloane, LinkedIn Champion Recorded: Feb 12 2020 41 mins
    Whether you are in sales and marketing you will be aware of the growth and adoption of LinkedIn. LinkedIn is now the preferred platform of choice for many when it comes to lead generation.

    You may be using the platform for content sharing, advertising or brand awareness. This webinar outlines why you should consider LinkedIn for direct lead generation, too.

    Rod Sloane will be sharing

    Three key insights
    Five key questions

    that you should be asking your sales team to improve their LinkedIn cold prospecting to build your early pipeline activities.
  • Crafting Cross-Channel Campaigns in Today’s Fragmented Landscape
    Crafting Cross-Channel Campaigns in Today’s Fragmented Landscape
    Lauren Pettiglio, Director - Demand Generation, BlueConic Recorded: Feb 12 2020 1 min
    With the ever-rising audience expectations and constant changes in technology and regulations, today’s landscape can feel more like a minefield than a greenfield for marketers. But what may initially appear as challenges, can be opportunities for you and your team to change your approach to campaigns and uncover new ways to meet your department and company goals.

    Resister for this webinar to explore:

    The growing number of considerations for today’s landscape
    How technology can help – or hurt – your marketing campaigns
    Tips and tricks for optimizing cross-channel campaigns

    Lauren Pettiglio is a B2B marketer with nearly 10 years of marketing automation and campaign management experience. From strategy to analysis and reporting, her passion for demand generation has driven many creative solutions to challenges felt across industries. When she is not planning the next campaign or determining the best way to automate a process, you’ll likely find her singing along to a Broadway musical soundtrack.
  • B2B Demand Generation Myths DEBUNKED
    B2B Demand Generation Myths DEBUNKED
    Sowmya Moni, Marketing Director, Incture Technologies Recorded: Feb 12 2020 21 mins
    Demand generation is a critical input to the sales process, but with competition on the rise and sophistication in martech stack, B2B demand generation has never been more complex. Fortunately, along with the swell of competition, a whole host of digital marketing tools have arrived as well. This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole demand generation process—confusing even the smartest marketers. In this webinar, we’ll look at debunking myths that lead to wastage of effort and money, so you can focus your efforts on your demand generation best practices.

    About Sowmya Moni:

    Sowmya is responsible for driving marketing & communications for Incture’s (www.incture.com) portfolio, globally. She has 20 years of marketing and product management leadership experience launching brand awareness, demand generation and sales enablement programs and campaigns at both start-ups and Fortune 500 companies such as HP and Oracle.

    Sowmya holds an MBA from Management Development Institute, Gurgaon and a B.Com Honours degree from Delhi University, India. She also holds a PMP certificate from PMI.org and a certificate in Digital Marketing from Columbia Business School. She’s an active PMI global volunteer, CMO Council Member, and advocate for Gender Inclusivity in the Workplace.

    About Incture

    Incture® is a digital systems company and we deliver solutions with speed and at scale to address our customers’ complex business challenges. We are one of the largest providers of Digital Applications and Technology Solutions on SAP Cloud Platform and SAP On-Premise Platform. Incture is headquartered in Bangalore, India with offices in NA, SEA and the Middle East. We are currently serving more than 90 customers globally, many of which are on the Fortune 500 list.
  • Why influencer marketing deserves its place in today’s marketing mix
    Why influencer marketing deserves its place in today’s marketing mix
    Jeanette Okwu, Co - Founder & CMO, 1nfluencersmarketing Recorded: Feb 12 2020 33 mins
    The increasing role of digital and big data technologies in advertising has disrupted traditional ad agency business models. As advertisers consider how to confront these new challenges, a myriad of technology platforms can offer a variety of Ad/MarTech solutions.

    Approaches like content marketing, reviews & recommendations, and social or influencer marketing are all considered viable ways to drive impact. But as advertising continues to decline, it’s Influencer marketing ($10BN industry in 2020) that has shown the greatest potential to reverse the trend of ad-fatigue, use of ad-blocker technology, and changing consumer behaviours of the new digital and mobile-only generation.

    Take one look at the media landscape, and the bold new pioneer on the horizon is Influencer Marketing. But while it’s blazing new trails as the newest, boldest player in the advertising scene, it is often grossly misunderstood. Some point to its revolutionary successes. Others criticise its ineffectiveness. Leaving many with the perception that Influencer Marketing is simply a gleaming, glossy riddle wrapped in a mystery inside an enigma. Real observers know the truth: this pioneer has proven to be the only marketing discipline that delivers tangible consistent results for brands. And yet significant knowledge gaps on both the brand and creator sides keep the misconceptions alive.

    Partnering with influencers is already familiar to us, but the market is undergoing constant change: Brands must continually evolve their strategies accordingly. The space is rapidly expanding as influencer types have proliferated and consequently fill every conceivable niche and sub-niche interest.

    Each of these types offers distinct benefits and trade-offs for brands. But how to create a meaningful scalable program that folds into the entire marketing stack?

    Here’s how: with date, insights, and a human touch.
  • What’s next in B2B Marketing: Looking beyond Inbound and ABM
    What’s next in B2B Marketing: Looking beyond Inbound and ABM
    Karthik Nair, Director of Demand Generation, JOOR Recorded: Feb 12 2020 40 mins
    For every B2B marketer who ever wondered 'why should B2C marketers have all the fun?', the 2010’s had all the answers. We got to learn frameworks such as inbound, ABM, conversational marketing, talk triggers and had access to technologies that helped us achieve those goals.

    So, what’s next? Evoking strong emotions among your users/prospects for your product is the future for B2B companies, and the Product Led Growth (PLG) framework, combined with building communities is how you get there. Marketers should look at adopting specific elements of PLG’s framework whether you sell to SMBs, Mid-market or Enterprise businesses. PLG will soon become a basic expectation, like Inbound became a few years ago.

    At the heart of PLG is the approach of giving users the ability to easily experience the product before the paywall and equip them to appreciate the value in the trial period or trial version. While companies have begun finding their stride with successful sales-marketing alignment, the stakes how now increased, the future is going to be about sales-marketing-product alignment.

    Join this session for:

    1. A quick introduction to PLG and how it will take you further along in the journey to higher personalization and higher organizational alignment

    2. An approach to generating demand with traditional approaches, with some creative nuances, as you set yourself up for PLG

    3. Build alignment with technology/product teams to structure data to move to PLG

    4. A guide to building ‘tribes’ by connecting audiences with each other and with your company around theme of the problem you are solving for them

    5. A recommended approach to structuring your team

    6. Metrics you should track to measure performance
  • 5 Keys to Successful Financial Content
    5 Keys to Successful Financial Content
    Joe Lasauskas Recorded: Feb 6 2020 3 mins
    Find out what's working in financial services with these content marketing benchmarks, tips, and tactics.
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Recorded: Feb 6 2020 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Recorded: Feb 5 2020 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • Content Marketing 2020: 7 Trends That'll Help You Create Content People Love
    Content Marketing 2020: 7 Trends That'll Help You Create Content People Love
    Joe Lazauskas, VP of Marketing, Contently; Jordan Tiecher, Editor - Chief, Contently Recorded: Feb 4 2020 47 mins
    The temptation with any “2020” webinar is to pack it with jargon and talk about the AI-powered revolution that'll revolutionize digital transformation across the enterprise. But we're not going to do that.

    We're focused on guiding people in the present. That's why we designed an end-of-year webinar to help you create high-performing content right away. Join Contently head of marketing Joe Lazauskas and editor-in-chief Jordan on December 11 for an insightful presentation and Q&A.

    You'll learn:

    - Visual content data and trends that'll help you create more engaging content
    - How to rethink your goals and KPIs to track meaningful relationships instead of vanity metrics
    - New frameworks for measuring ROI
    - How to tell original, data-driven stories
    - Keys to effective content distribution
    - Tips for getting creative with compliance
    - How to start thinking like a teacher to educate your buyers
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Recorded: Feb 4 2020 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Recorded: Feb 3 2020 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Recorded: Jan 31 2020 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • 4 Pillars of Video Marketing: Treat video as part of a campaign
    4 Pillars of Video Marketing: Treat video as part of a campaign
    Trent Warrick, Jeff Kunken, BrightTALK Recorded: Jan 30 2020 51 mins
    Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest mileage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

    From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.

    In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.
  • Broadcaster VOD: Delivering the next generation of catch-up viewing
    Broadcaster VOD: Delivering the next generation of catch-up viewing
    IBC365 | CBC | NLZIET | Finally Found | Applicaster Recorded: Jan 30 2020 62 mins
    The onslaught of global OTT players is facing stiff competition in Europe from broadcasters' own catch-up VOD services (BVOD). Platforms like the BBC's iPlayer and Discovery's newly-launched dplay form a key part of broadcasters' strategy to protect audiences and advertising revenues.

    Join IBC365 on demand to find out how broadcasters with limited budgets build platforms to compete with the global players. In this webinar we:
    - Unbox BVOD platforms' content strategy, business models, technology platforms and operational requirements.
    - Explore the next steps in BVOD - from the BBC's move to build a deep content library of free-to-view box sets, to the importance of data, personalisation and addressable advertising models.
    - Understand the technology investment required to build class-leading user experience and assess the rise of shared platforms like LovesTV and Salto.

    Speakers:
    Roma Kojima, senior director OTT video (CBC Gem), Canadian Broadcasting Corporation

    Niels Baas managing director, NLZIET

    Richard Davidson-Houston, Founder and MD, Finally Found

    Devra Prywes, chief product officer, Applicaster
  • Revealed: The Secret to More Leads and Higher Sales Revenue through LinkedIn
    Revealed: The Secret to More Leads and Higher Sales Revenue through LinkedIn
    Peter Strohkorb Recorded: Jan 29 2020 54 mins
    If you are in a Sales role, do NOT miss this webinar on how to leverage your existing LinkedIn account in a very sophisticated way to generate more and better-qualified sales leads on LinkedIn.
    BUT THERE IS A TWIST:

    This is NOT about you spending endless hours on LEARNING how to do it yourself.

    No, I will show you how you can have a constant stream of high-quality leads and personal engagement with your ideal prospects WITHOUT YOU having to do much work at all!

    So, if you are in Sales, don't miss "Revealed: The Secret to More Leads and Higher Sales Revenue through LinkedIn"

    Don't delay. Secure your booking now!
  • [Quickinar] What is Structured Content?
    [Quickinar] What is Structured Content?
    easyDITA and The Content Wrangler Recorded: Jan 21 2020 5 mins
    We demystify structured content — briefly explain what it is, why it's needed, and how it works.
  • [Quickinar] What is DITA XML?
    [Quickinar] What is DITA XML?
    easyDITA and The Content Wrangler Recorded: Jan 20 2020 7 mins
    Learn what DITA is and why you need it in less than ten minutes.
  • Salesforce Best Practices for Marketers
    Salesforce Best Practices for Marketers
    Courtney Kehl and Stacy O'Leary Feb 20 2020 5:30 pm UTC 60 mins
    The role of a Marketer is to generate interest and create a pipeline to pass on to the sales team. Most marketers are familiar with tools like HubSpot or Marketo, but these tools often fall short in capturing the entire prospect and client lifecycle from interest to closed-won.

    Salesforce is a CRM (Customer Relationship Manager) that acts as the swiss army knife of your tech stack. Marketing is just one part of a company’s overall tech stack, and without an integrated CRM, your growing pipeline will quickly become stagnant. A well-established Salesforce Org is the key to monitoring the qualification process, managing prospect/customer communication, and capturing up-to-date data and reporting.

    In this webinar, Stacy O’Leary from Quickly Consulting will discuss best practices for implementing Salesforce within your marketing tech stack.

    What You Will Learn:
    -What Salesforce is and why Marketers need it
    -How Salesforce integrates with other platforms in your tech stack
    -Salesforce terminology and best practices for Marketers
    -How to maintain data quality and integrity in your Salesforce Org
  • Measuring Account-Based Advertising Results
    Measuring Account-Based Advertising Results
    Rod Fuentes, VP of Product, Integrate Advertising and Co-Founder of ListenLoop and Neil Glass, GM & VP of Integrate Advertisi Feb 24 2020 4:00 pm UTC 27 mins
    Future-focused B2B marketers aren’t solely relying on traditional lead gen methods to fill pipeline and generate revenue – they’re implementing ABM strategies to create long-term success. Join us to hear from Rod Fuentes, VP of Product, Integrate Advertising and Co-Founder of ListenLoop and Neil Glass, GM & VP of Integrate Advertising to learn how you can view and measure results from your account-based digital advertising strategies and increase ROI.

    Join this webinar to learn about:

    -Data-Backed Story Telling Methods
    -Leading and Lagging Indicators of Success
    -ABM strategy success timeline – strategies for the long play
  • From Capture to Close: Connecting events and trade shows with Sales & Marketing
    From Capture to Close: Connecting events and trade shows with Sales & Marketing
    Chris Wickson, GM of Events, Integrate Feb 27 2020 5:00 pm UTC 37 mins
    The modern world of B2B marketing is fast-paced, marketing teams are under pressure to deliver growth and create revenue opportunities.

    In-person events including trade shows, conferences and exhibitions offer the unique opportunity to align product, sales and marketing, and get valuable face-to-face time with prospects.

    Join to learn how game changing marketing teams have changed their approach to exhibiting, focusing on qualified leads, accelerated revenue and accurate reporting.
  • Revealed: The Secret to More Leads and Higher Sales Revenue through LinkedIn
    Revealed: The Secret to More Leads and Higher Sales Revenue through LinkedIn
    Peter Strohkorb Mar 2 2020 9:30 pm UTC 53 mins
    If you are in a Sales role, do NOT miss this webinar on how to leverage your existing LinkedIn account in a very sophisticated way to generate more and better-qualified sales leads on LinkedIn.
    BUT THERE IS A TWIST:

    This is NOT about you spending endless hours on LEARNING how to do it yourself.

    No, I will show you how you can have a constant stream of high-quality leads and personal engagement with your ideal prospects WITHOUT YOU having to do much work at all!

    So, if you are in Sales, don't miss "Revealed: The Secret to More Leads and Higher Sales Revenue through LinkedIn"

    Don't delay. Secure your booking now!
  • Accelerate Your ABM Efforts with Drupal
    Accelerate Your ABM Efforts with Drupal
    Eric Williamson, VP Digital Mktg, Acquia; Judd Mercer, Creative Director & Jeff Calderone, CEO of Elevated Third Mar 3 2020 3:00 pm UTC 58 mins
    For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?

    Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.

    A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.

    In this webinar we cover:

    - How to get started with ABM the right way — and the tools you need to get the job done
    - How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
    - How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns

    Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
  • Webinar: How AI is Changing Retail as We Know It
    Webinar: How AI is Changing Retail as We Know It
    Caroline Worboys, Founder & COO, Outra, Simon Hay, Founder & CEO, Outra and Emma Duckworth, Head of Data Science, Outra Mar 4 2020 3:00 pm UTC 75 mins
    Join Outra as we delve deep into how AI can help you improve the retail experience and deliver real value to today’s connected and discerning consumers
  • 4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    Jeff Kunken, Jon Mycroft, BrightTALK Mar 5 2020 4:00 pm UTC 60 mins
    The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness.

    Without accurate and actionable metrics and reporting, how can a marketer expect to improve?
    In this webinar we'll discuss what metrics are most useful, how to get richer engagement data, and how this data can be used to optimize your programs and content.
  • Create a Simple, Effective Animated GIF Within Minutes
    Create a Simple, Effective Animated GIF Within Minutes
    Patricia D'Ambrosio, Pearson Education Mar 10 2020 5:00 pm UTC 60 mins
    Delivering and updating content can be time-consuming and expensive. According to recent research, users increasingly rely on animation for information. And, the demand for animation is miring many companies in a video swamp.

    But there's a fast, free, and effective alternative that improves ROI and delivers within minutes instead of hours or weeks.

    Join Scott Abel, The Content Wrangler, and his special guest, Pat D'Ambrosio of Pearson Education, for this free, one-hour webinar. Learn why users are demanding animated GIFs. Pat will show you how you can create custom GIFs fairly easily. You will also learn how to develop a template, and Pat will show you a few time-saving tips.

    Takeaways:

    1) Learn about the research
    2) Learn about a new and free program, and
    3) Pick up tips that will dramatically reduce the costs of providing animation in your content.
  • DITA Satisfaction: Preparing for Success
    DITA Satisfaction: Preparing for Success
    Rob Hanna, Val Swisher & Scott Abel Mar 11 2020 3:00 pm UTC 45 mins
    Join Scott Abel, The Content Wrangler, for a discussion with content strategy gurus Rob Hanna (Precision Content) and Val Swisher (Content Rules) about the findings from the 2020 DITA Satisfaction Survey. Rob and Val will explore several of the trends uncovered in the report and their impact on satisfaction in technical documentation shops that leverage the Darwin Information Typing Architecture to create technical documentation content.

    A copy of the DITA Satisfaction Report will be provided to all registrants.
  • DITA Benefits: Building Capabilities
    DITA Benefits: Building Capabilities
    Patrick Bosek, Lawrence Orin & Scott Abel Mar 11 2020 4:00 pm UTC 45 mins
    Join Scott Abel, The Content Wrangler, for a discussion with technical communication content experts Patrick Bosek (easyDITA) and Lawrence Orin (Zoomin Software) about the findings from the 2020 DITA Satisfaction Survey. Patrick and Lawrence will discuss the benefits — including the development of valuable capabilities — realized by technical documentation shops that leverage the Darwin Information Typing Architecture.

    A copy of the DITA Satisfaction Report will be provided to all registrants.
  • DITA Metrics: Selling to Executives
    DITA Metrics: Selling to Executives
    Steve O'Sullivan, Mark Lewis, Joe Gelb & Scott Abel Mar 11 2020 5:00 pm UTC 45 mins
    Join Scott Abel, The Content Wrangler, for a discussion with intelligent content experts Mark Lewis and Steve O’Sullivan (Caliper Content Services) and Joe Gelb (Zoomin Software) about the findings from the 2020 DITA Satisfaction Survey. Mark, Steve, and Joe will propose the collection of metrics that matter — and share proven approaches used by technical communication team leaders to convince executives to support the adoption of the Darwin Information Typing Architecture.

    A copy of the DITA Satisfaction Report will be provided to all registrants.
  • Subscription strategies to drive your competitive advantage
    Subscription strategies to drive your competitive advantage
    Recurly Mar 18 2020 5:00 pm UTC 60 mins
    The subscription model has proven to be ideal for our digital, customer-centric economy. It offers sustainable recurring revenue and customer loyalty, plus a wealth of data to enable data-driven insights. But as consumer preferences and buying behaviors continue to shift, subscription businesses must evolve to remain competitive, or risk losing significant market traction.

    It’s time to step up your subscription game in 2020! Real world case studies will show you how it's done. Learn how hybrid commerce helps Urban Outfitters and BarkBox maximize revenue growth and brand value; how Output and Cinemark use machine learning and payments optimization to reduce churn and ensure business continuity; the way Unbounce is using subscription data to keep pricing and packaging competitive, and more, when you join this VB Live event.


    Key Takeaways:
    *How forward-looking businesses are using subscriptions to gain a competitive edge, including real-world case studies
    *The latest subscription trends and technologies to leverage for accelerated growth
    *Ways to build brand value and deepen customer loyalty, including hybrid commerce, alternative payment methods, frictionless trials, delighting customers, and more

    Speakers:
    *Emma Clark, Chief of Staff, Recurly
    *Ken Fenyo, Consumer Markets Lead, Fuel, a McKinsey Company

    More speakers coming soon!

    Emma Clark is Chief of Staff at Recurly. In this role, she focuses on identifying new and emerging trends in subscription commerce as well as advising businesses on effective ways to optimize their subscription model. Emma's background is in data analytics and product management. Prior to Recurly, Emma was an analyst and product manager at JP Morgan Chase.
  • Webinar: Using mail to get the best from digital
    Webinar: Using mail to get the best from digital
    Dan Jury, Senior Media Planner, Royal Mail MarketReach Mar 25 2020 3:00 pm UTC 75 mins
    Looking to supercharge your mail? Join us at 3pm on Wednesday 25 March to explore the powerful and valuable symbiotic relationship between print and technology.
  • How AI is transforming enterprise analytics
    How AI is transforming enterprise analytics
    VentureBeat Apr 2 2020 5:00 pm UTC 60 mins
    Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.

    To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    *The importance of clean, rich data and how AI is helping this
    *Why AI dashboards will replace KPI dashboards
    *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
    *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
    *The importance of clearly-defined questions in creating AI analytics dashboards

    Speakers coming soon!
  • 5 Steps to Scale your Company from Early- to Growth-Stage
    5 Steps to Scale your Company from Early- to Growth-Stage
    Sage Intacct x VentureBeat Apr 21 2020 5:00 pm UTC 60 mins
    How do SaaS companies scale? Automation is the key. It can significantly speed up quote-to-cash cycles and shorten your close cycles, free up cash to make investments, and help increase your valuation with more accurate forecasting. Plus, with cash flow improved, you can accelerate hiring, create and test new products, and more.

    Key Takeaways:

    * 7 Mistakes to avoid when automating your B2B subscription billing model
    * The 5 steps required to build your subscription financial processes
    * 3 Tips on choosing the technology stack that will help you grow

    Speakers:
    *David Appel, Head of Software & SaaS, Sage Intacct
    *Stewart Rogers, Analyst At Large, VentureBeat

    More speakers coming soon!