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Content Marketing

  • Account-Based Marketing on Auto-Pilot
    Account-Based Marketing on Auto-Pilot Gil Allouche, CEO at Metadata.io Recorded: Oct 19 2017 46 mins
    Getting to deep insights and laser-targeted lead gen programs may seem exhausting considering the amount of data that marketers can collect today. Luckily, machine learning can vastly reduce the time and effort required to extract knowledge and grow your pipeline.

    This webinar covers highly precise and efficient ways to boost B2B demand generation. We'll show you how to optimize ads for ABM, improve precision targeting using Machine Learning, and ramp up your sales by using lookalike audiences. You’ll learn about the latest technology and best practices in lead generation and account-based marketing (ABM).
  • Engaging Content Creation with Artificial Intelligence
    Engaging Content Creation with Artificial Intelligence Dhaval Bhatt, Founder and CEO of Resonate AI Recorded: Oct 19 2017 39 mins
    Content marketers struggle with creating engaging content. With social media automation tools, most of the hard-lifting on content distribution is solved. The hard thing about content marketing is not marketing, it's the creation. The age-old question still stands true: How to tell an engaging story that creates "know-like-trust" factor with your audience and results in engagement and sales.

    In this webinar, we will cover:
    1) How to identify which tone of voice is generating high engagement for your brand
    2) How to identify the type of story that resonates with your audience?
    3) How to identify the style of voice that generates high-engagement for your brand
  • Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More
    Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More Melanie Turek, Fellow & Vice President of Connected Work at Frost & Sullivan Recorded: Oct 18 2017 42 mins
    Is your content targeting the right audience? General information is great for broad-based marketing, but creating sticky communities requires that you go deep.

    That might mean offering insights that are outside your core competency, but which will add significant value for your users. And it definitely means providing insights that target specific buyers based on the industry they're in, their geographic location (or that of the company they work for), their job role, the size of their business, and more.

    The goal is to deliver information that is so relevant, your members see you as a thought leader not just in your area of expertise, but in theirs.

    This webinar will discuss the need to go beyond your content comfort zone and offer recommendations on how to create the content you need to appeal to buyers on a personal level.
  • Measuring Content Performance with ContentWRX: Live Demo + New Insights
    Measuring Content Performance with ContentWRX: Live Demo + New Insights Colleen Jones, CEO, Content Science Recorded: Oct 18 2017 60 mins
    If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”

    While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.

    Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.

    As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.

    Register today!
  • Quality that Converts: Using Content as a Catalyst for Action
    Quality that Converts: Using Content as a Catalyst for Action Charlotte Bohnett, Director of Demand Generation & Brooke Andrus, Content Marketing Manager at WebPT Recorded: Oct 18 2017 33 mins
    On its own, “quality” is a subjective term. What’s high-quality to one person might seem mediocre to another. So, how do you ensure the content your company produces is better—and higher-quality—than what your competitors are offering? Simple: You measure quality based on conversion.

    After all, you shouldn’t be creating content in a vacuum: each piece you produce should have a purpose beyond merely meeting your—or your company’s—subjective standards for quality.

    Beautiful, unique, well-constructed content doesn’t mean a whole lot if it doesn’t move the proverbial needle—whether that needle points to increased top-of-funnel traffic, more demo submissions, or greater upsell potential.

    In this webinar, Charlotte Bohnett and Brooke Andrus will discuss how they’ve leveraged content in a way that not only sets WebPT—a niche healthcare software company—apart from its competitors, but also supports the company’s overarching marketing goals and, most importantly, drives action.

    As part of this discussion, the presenters will highlight several key examples of content that have shown immense conversion value, including:

    - Themed pillar pages, blog posts, and downloads that work in tandem to capture and retain search traffic as well as drive email submissions

    - Free educational webinars that drive genuine lead activity and feature content and design that are far superior to anything else available in the rehab therapy industry—as well as carefully planned and executed promotion and distribution of those webinars

    - An industry salary guide download that has generated unprecedented top-of-funnel email submissions—and is easily replicable in most B2B spaces
  • Taming data: How marketers turn data into real ROI
    Taming data: How marketers turn data into real ROI Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Recorded: Oct 18 2017 61 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by: Lytics
  • Learning Environment Modeling Language: The New Language of Learning Design
    Learning Environment Modeling Language: The New Language of Learning Design Phylise Banner Recorded: Oct 18 2017 55 mins
    Creating a vision that is shared among designers, subject matter experts, clients, and leaders is one of the fundamental challenges that content professionals must overcome. In the learning design space. Many project stakeholders lack the background knowledge, experiences, or "language" to relate their vision in ways that instructional designers can effectively implement.

    Join me, Scott Abel, The Content Wrangler and my special guest, Phylise Banner, Learning Experience Designer for this free, one-hour webinar. In this session, Phylise will introduce an easy-to-use and powerful visual learning design method called Learning Environment Modeling (LEM) — a unique visual language created to enhance communication and foster collaboration between instructional design professionals and diverse stakeholders.

    During the session, you will learn how to visually communicate the correlation of specific design elements to learning results and use Learning Environment Modeling (LEM) to collaborate effectively with blended learning project teams. Phylise will talk about how to facilitate more effective communication throughout the design process, and how to use a learning environment design system and tools to remove or reduce ego-centric behaviors and attitudes during the design process.

    Join us as we explore how LEM can support creative learning experience design and remove barriers to communication throughout the learning design process.
  • Create Amazing Visuals Easier Than Ever Before: Sneak Peek at Snagit 2018
    Create Amazing Visuals Easier Than Ever Before: Sneak Peek at Snagit 2018 Chris Larson and Nikky McCollom Recorded: Oct 18 2017 61 mins
    What if all your documentation was quick to create, simple to update, and easy for users to follow? With the new functionality in Snagit 2018, it only takes a few clicks to keep graphics current. Always provide users with up-to-date tutorials, how-to guides, and manuals, even when the software changes. This webinar will show you how the new version of Snagit makes that possible.

    Go beyond ordinary screen capture. Snagit 2018 is the only screen capture tool with built-in advanced image editing and screen recording. So you can easily create high-quality images and videos all in one program.

    Join me, Scott Abel, The Content Wrangler, and my special guests Chris Larson, Snagit Technical Product Manager for TechSmith, and Nikky McCollom, Snagit Product Marketing Manager for TechSmith, for this free, one-hour webinar. Chris and Nikky will provide a sneak peek at the powerful new features coming in Snagit 2018 to make content creation even easier.
     
  • Webinar: using behavioural economics in your B2B marketing
    Webinar: using behavioural economics in your B2B marketing Scott Stockwell, Watson IoT, IBM & Chris Wilson, Earnest & Richard Robinson, Cambridge Analytica Recorded: Oct 18 2017 62 mins
    Since Freakanomics and Nudge!, behavioural economics have proved a powerful way to look at communications and influence. Join IBM Watson, Earnest and Cambridge Analytica to explore how to apply this thinking to B2B marketing
  • Interactive Content Marketing: How To Unlock Powerful Data and Boost Conversion
    Interactive Content Marketing: How To Unlock Powerful Data and Boost Conversion Neha Mirchandani, Chief Marketing Officer at Dot.vu Recorded: Oct 18 2017 60 mins
    We spend so much time and money on getting our audience to read our content. But what are we learning about them? And what are our returns on investment?

    Content marketing is more than just likes, shares, hits and clicks. It’s a perfect opportunity to learn more about our customers’ personal traits, preferences, needs and challenges – and to translate those insights into personalized pitches that convert like a machine.

    Learn how you can use interactive content marketing to engage your audience, capture deeper insights about them and personalize content to maximize conversion. Get inspired with loads of examples and leave with great ideas for your content marketing efforts.

    Key takeaways:
    • What is interactive content marketing and why are leading brands using it?
    • New lead-gen tactics using interactive content
    • The 3-step process for higher conversion
    • Analyzing your data needs & how to capture it
    • How to qualify, segment and deliver high-precision pitches
    • Loads of examples and inspiration

    BrightTALK and Dot have created this fun little “What Is Your Marketing Superpower?” quiz: https://dot.vu/p/interactive/marketing-superpower-brighttalk/.

    Are you a creative genius, data nerd, social media maven or lead-gen machine? Take the quiz to find out (it only takes a minute)! We will be using this quiz as an example to explain some of the concepts, so taking it will also improve your experience while you’re tuned in to the talk.
  • How to Create a Webinar Factory: Lessons Learned from The Content Wrangler
    How to Create a Webinar Factory: Lessons Learned from The Content Wrangler Scott Abel, Chief Wrangler at The Content Wrangler Recorded: Oct 17 2017 57 mins
    The Content Wrangler is a San Francisco-based global digital media company that exists to help organizations adopt the tools, technologies, and techniques they need to connect content to customers.

    A small shop with two employees, The Content Wrangler uses webinars to build awareness, develop interest, and spot right-fit prospects. To compete with much larger firms, the company leverages its content strategy know-how to produce nearly 100 webinars a year on BrightTALK.

    Producing that many programs may seem unrealistic for even a much larger team, but it’s possible because the company applies principles from lean manufacturing to their webinar production processes -- a format that any company can replicate.

    Join BrightTALK for a special presentation from Scott Abel, Chief Wrangler at The Content Wrangler. You’ll learn how The Content Wrangler built one of the fastest growing—and most engaged—channels on brighttalk.com.

    You’ll discover how adapting lessons learned from single-source publishing can be applied to your webinar production process, enabling you to produce more webinars with less effort.
  • Connected devices and the rise of invisible payments
    Connected devices and the rise of invisible payments Kevin Gordon, Lead Innovation Architect, Worldpay Recorded: Oct 17 2017 31 mins
    By 2020, five billion people will be online, with 25 billion devices and machines using the Internet. Many devices will share data and services, and the way we engage with them will fundamentally change. In a connected world, consumer expectations of executing transactions on a phone, tablet, VR device – or even a refrigerator – will be higher than ever.

    As time goes on, devices will become smarter and make more and more decisions for us. We’ll be able to create rules as users to tell our devices what we’re comfortable with them paying for automatically. The use cases for rule-based payment are endless!

    As such, the onus of creating frictionless download and shopping experiences while overcoming barriers between devices lies with each business. When it comes to recurring and subscription payments, the technology underpinning these user experiences across devices is critical. Seamless, simple, and secure are the watchwords of an IoT world.

    Don’t wait until 2020 to address consumer pain points and overcome technological barriers to IoT adoption. Tune in to the latest VB Live event and hone in on the fastest, best ways to prepare for the IoT world. After all, it’s already here. Attend this webinar and find out:

    •How companies are already dealing with device connectivity
    •How the challenges posed by IoT are being solved for today
    •Global consumer attitudes around payments made by devices
    •How payments will become ‘invisible’ or ‘translucent’ for users
    •Payment technology that will enable devices to make decisions

    SPEAKERS:
    * Kevin Gordon, Lead Innovation Architect, Worldpay
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Worldpay
  • Everything You Need to Know About the Future of Content Experience
    Everything You Need to Know About the Future of Content Experience Randy Frisch, CMO & Co-founder, Uberflip Recorded: Oct 17 2017 46 mins
    Your content experience is the environment in which your content lives, but it’s also so much more than that. It’s the place where all the user action takes place. It’s where a visitor converts to a lead, and where you can measure your content’s effectiveness across the entire buyer journey.

    If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer. In this live webinar, you’ll learn:

    - Why you need to start focusing your content marketing efforts on optimizing your content experience
    - How to build a high converting content experience
    - How a well-optimized content experience can help enable content to be used across your entire B2B organization
  • Find an Enemy with your Content Marketing
    Find an Enemy with your Content Marketing Katie Martell Recorded: Oct 17 2017 46 mins
    Featuring: Katie Martell, On-Demand Marketer, at BrightTALK's Content Strategy & Distribution Summit.

    What do Salesforce, Apple, and the South Beach Diet have in common? They motivate others to action against an enemy - and it isn't the competition.

    While your buyers are certainly motivated by benefits, they are more likely to be truly galvanized when called to rally against a common foe. This is what creates movements that build momentum for brands.

    The right enemy can also be a powerful way to focus our marketing team and improve our content marketing. Join this session, and find your antagonist.

    About Katie:

    Katie Martell is a millennial CMO and entrepreneur. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, and top 3 most influential B2B marketer on Twitter. Katie has spent the last decade marketing to marketers, and today serves a variety of companies as an on-demand marketing consultant. Learn more at www.katie-martell.com
  • Building Diverse Teams for Content Success
    Building Diverse Teams for Content Success Andrew Lawless, Team Lawless Recorded: Oct 17 2017 53 mins
    Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
  • Powering the Shift to Agile
    Powering the Shift to Agile Liz Miller - CMO Council, Dario Debarbieri - IBM Watson Recorded: Oct 12 2017 58 mins
    Today’s marketing machine must be aligned to the agile flow of today’s fickle customer, able to adjust and adapt in real-time, thinking and often predicting behaviors in context to allow an organization to swiftly advance, iterate and optimize across functional boundaries.

    The CMO Council, in partnership with IBM Watson, will share new thinking and best practices for making this new marketing operation a reality in a one-hour interactive webcast featuring subject-matter experts and brand leaders currently making the bold shift to meet the customer where they stand. Joining the session will be Dario Debarbieri, CMO of IBM Watson North America and longtime CMO Council Advisory Board member, who will discuss the latest trends, from the API economy to the real opportunity of cognitive computing being applied to the marketing engagement engine.
  • AI facts vs fiction: AI business decisions that really work
    AI facts vs fiction: AI business decisions that really work Avinash Gangadharan, Sr Director of Engineering, Walmart Recorded: Oct 10 2017 61 mins
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    * Myths and realities of AI replacing vs. augmenting staff functions
    * How to bake AI into your business strategy
    * On- and offline use cases for AI
    * The future of AI for business

    Speakers:
    * Avinash Gangadharan, Sr Director of Engineering, Walmart
    * Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
    * Deep Varma, VP of Engineering, Trulia
    * Stewart Rogers, Analyst-at-Large, Venturebeat
    * Rachael Brownell, Moderator, VentureBeat
  • Creating Social Video for Brands and Influencers in Minutes
    Creating Social Video for Brands and Influencers in Minutes Brian Alvey Recorded: Oct 10 2017 60 mins
    Who doesn’t want more fame, more influence, more respect and a legion of superfans? But blogging and podcasting are a time suck and building up that legion of superfans will take you years. Great news: there’s an app for creating quick video shows with your friends and followers that gives them the three things superfans crave: access, attention and acknowledgement.

    But hasn’t this collaborative video thing been tried before? Yes. Dozens of times. But no one else has followed the wisdom of Jerry Springer like the Clipisode team has. Jerry Springer? The talk show guy? Do we have to fight on camera and take paternity tests? Of course not. Not if you don’t want to.

    Join me, Scott Abel, The Content Wrangler, and publishing software expert Brian Alvey for a free one-hour webinar that takes a deep dive into Clipisode, a unique app for creating collaborative videos. See how Clipisode turns the influencer takeover model inside out and puts broadcast-quality video publishing power into anyone's hands — letting you go from concept to execution in minutes. Plus, get a first-look at a new online studio brands and agencies are using Clipisode to build branded animations for video shows.
  • Retail Survival in the Age of Digital Disruption
    Retail Survival in the Age of Digital Disruption Sheryl Kingstone 451 Research, Sudesh Girdhari CenturyLink Recorded: Oct 10 2017 57 mins
    Digital transformation is real, and it’s happening – our data in the retail industry lends more insight to the state of the transition. It is an inescapable truth that every business is becoming a digital business empowered by new software initiatives such as AI, Robotics and IoT. The adoption of these disruptive trends will force a divide between business leaders and laggards. With the upcoming Black Friday and Cyber Monday, how prepared are you to meet rising customer expectations. As the pace of innovation accelerates, retailers need to act now. Our Global retail research illustrates a significant gap between digital leaders and laggards and even a modest investment can improve operational efficiencies and agility.

    The retail industry is bursting with digital innovation driving change. This session will review:
    •How differentiation demands digital maturity
    •Transformational technologies essential to create immersive, connected retail experiences across digital and physical worlds
    •The role of cloud services and its impact on customer experience, agility, efficiency and risk
  • Content Leadership Forum: How to Be an Effective Tech Comm Intrapreneur
    Content Leadership Forum: How to Be an Effective Tech Comm Intrapreneur Barry Saiff, Saiff Solutions and Dave Wilks Recorded: Oct 5 2017 60 mins
    As a technical communication professional, you know your work is valuable. But what if you're called upon to define, defend, and promote that value? Is it enough to say that good technical content reduces customer support costs? No, it’s not.

    Join me, Scott Abel, The Content Wrangler, and technical communication management experts, Barry Saiff, CEO of Saiff Solutions, and Dave Wilks, Senior Technical Writer at Cloud Elements, for a free one-hour webinar to explore what it takes to communicate value to upper management effectively.

    You’ll discover how adopting an “intrapreneurial" mindset can help you sell the value of innovative ideas, new approaches, and improvements in technology. And, you’ll leave equipped with practical actions you can take to convince “bottom-line” focused management that spending money on technical documentation can help them achieve their business goals.
  • How to get your Prospects begging to buy from you: Permission-Based Selling
    How to get your Prospects begging to buy from you: Permission-Based Selling Peter Strohkorb Recorded: Oct 4 2017 31 mins
    How much better would your life be if your sales prospects gave you their upfront permission to pitch and sell to them? It would be awesome, right ?
    So, how can you get them to give you that precious permission?

    This free 30 minute webinar will:
    - Introduce you to the concept of Permission-Based Selling
    - Teach you how to cold-introduce yourself in the right way
    - How to get your prospects to give you their permission to sell to them
    - What to do next when they do

    Here is a 1-minute preview:
    https://www.youtube.com/watch?v=fhtlHcdjRvo?rel=0

    Book yourself into my webinar now.
  • Activating and Shaping the Customer Journey
    Activating and Shaping the Customer Journey Vicky Currie, N Brown Group; Tony Brown, Teradata Customer Journey Solution; and Mary Anne Hensley, CMO Council Recorded: Oct 4 2017 55 mins
    It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

    During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for N Brown Group (JD Williams), will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how N Brown Group moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped the company meet business objectives, drive revenue and, above all, improve the customer experience.

    Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

    Among the topics to be discussed:

    • How data and analytic insights can help identify a customer’s stage in the buying journey
    • Why integrating online and offline data is critical for a holistic view of the customer
    • Real-life business benefits of optimizing customers’ journeys
  • Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality
    Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality John Buzzell, Ricardo Olivo Recorded: Oct 3 2017 64 mins
    Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
  • AI: The key to creating a next-gen banking experience
    AI: The key to creating a next-gen banking experience Katy Gibson Vice President of Application Products Envestnet | Yodlee Recorded: Sep 28 2017 61 mins
    AI apps are shaping up to be an essential part of financial institution and fintech offerings. Yet these innovative solutions are only as useful as the data they can access. In our webinar, we’ll show you how to apply predictive analytics and AI to a massive scale of data to derive valuable insights and power more personalized user experiences.

    From financial wellness apps that help your customers save money, to chatbots that assist users with making payments, the better you understand your users, the more relevant your solutions will be. Learn how AI technology and tools can help detect patterns in financial and transactional data, predict future events and even enable you to suggest a course of action for your users, resulting in a deeper and more meaningful connection.

    In this VB Live webinar, you’ll find out how to:

    • Drive customer engagement and loyalty with the next wave of financial wellness solutions
    • Use predictive analytics and AI to deliver more personalized and engaging apps and chatbots
    • Provide users with intelligent financial guidance based on past behavior
    • Extract valuable insight from a wealth of data to measure users’ financial health
    • Partner with vendors to develop the machine-learning based systems that constantly analyze data and derive insights to drive more meaningful conversations with your end users

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Dion F. Lisle, VP Head of FinTech, Capgemini America Inc.
    * John Vars, Chief Product Officer, Varo Money
    * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • Webinar: How to audit your data
    Webinar: How to audit your data James Milligan, Solicitor, DMA Oct 23 2017 2:00 pm UTC 90 mins
    A vital first step in preparing your for GDPR is to conduct a data audit. Learn to accurately identify the data you have, where it is held and how you can collect it effectively - all whilst building a strategy to process and communicate with your customers the right way after May 2018.
  • Webinar: Introducing the Joint Industry Committee
    Webinar: Introducing the Joint Industry Committee Kerry Holden, MailBird Oct 24 2017 10:00 am UTC 75 mins
    The Joint Industry Committee (JIC) will measure readership and usage of mail. With close to £2billion per year spent on the channel, JIC will act as a standard measurement body to help mail continue to thrive. Learn all about this new era in mail at this introductory, online session.
  • The Role of Taxonomy in Delivering Tech Docs to Chatbots and Voice Interfaces
    The Role of Taxonomy in Delivering Tech Docs to Chatbots and Voice Interfaces Seth Earley and Joe Gelb Oct 24 2017 3:00 pm UTC 60 mins
    As technology moves forward at a rapid clip, new content delivery channels are coming online. Technical communication professionals today are beginning to understand the impact of these changes on their profession. Providing content to chatbots, voice interfaces, and machine learning systems involves tech comm pros learning new skills like understanding customer journeys and crafting conversational content experiences with machine-ready content.

    Join me, Scott Abel, and my guests, information access expert, Seth Earley, Earley Information Science, and content delivery guru, Joe Gelb, Zoomin Software, for a discussion about the role taxonomy plays in helping organizations automate the process of content delivery and discovery. The duo will explore the need for machine-ready content—content that is optimized for automated delivery to consumers by computers. Discover the important role technical communicators can play in the creation of content that supports consumer demand for convenient access to relevant content when and where they need it.
  • It's Not Just Content — It's An Experience
    It's Not Just Content — It's An Experience Andrea Ames, CEO and Founder of Idyll Point Group Oct 24 2017 5:00 pm UTC 60 mins
    As content professionals, we are inundated every day with competing priorities, reduced resources, and a business climate that changes faster than we can assimilate. As a result, we are typically heads-down and focused on creating the content for our customer deliverables—everything from white papers and data sheets to text in the user interface and instructions to self-paced and instructor-led training. And often this gives us a very detail-focused view of the world. We tend to lose sight of the bigger-picture problem that our customers are trying to solve. In the end, we create detailed, accurate documentation or training or marketing content, but that content doesn't interoperate well with other content. We miss the forest because we're focused completely on the trees.

    While content is incredibly important, the experience in which it is delivered can make or break a reader's success with that content. When it is delivered relative to the other activities the reader is doing, where within those activities (or journey) it is presented to the reader, and in what forms and formats—those are key success factors that make up the experience side of the equation.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Ames, for this practical one-hour webinar. Andrea will discuss her framework for designing the experience we are striving to achieve for our clients and customers, including the key components of a great experience; what it takes to achieve consistency across multiple content creators within a single experience design; the steps for designing a great experience, and tips for validating that the experience meetings the needs of your customers.
  • The Easy Formula: Continuous Improvement in Technical Communication
    The Easy Formula: Continuous Improvement in Technical Communication Patrick Bosek, Jorsek LLC Oct 31 2017 5:00 pm UTC 60 mins
    Making things easier in TechComm is a combination of process, tools, and methodology. In this webinar, we’ll discuss the way Jorsek LLC thinks about TechComm activities and our general approach to making them easier and more efficient.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Patrick Bosek, co-founder of Jorsek LLC, for this free, one-hour webinar. We’re going to look at specific examples in future webinars — but first, we’re going to focus on the methodology, as it is perhaps the most important piece. The total mindset of "easier," (for us, our co-workers, and our customers) in TechComm is essential to being competitive in today’s world of technical publishing.

    Attendees will learn how to identify things that can be made easier, how we think about improvement in our TechComm activities, and how DITA enables continuous improvement.
  • Webinar: Recover, re-engage, recommend - Three eCommerce strategies to increase
    Webinar: Recover, re-engage, recommend - Three eCommerce strategies to increase Komal Helyer, Marketing Director, Pure 360 & Jenna Tiffany, Founder, Let’sTalk Strategy Nov 1 2017 3:00 pm UTC 75 mins
    You can easily re-coup lost customer spending – you just need to learn the strategies essential to increased lifetime customer value. Discover how to recover sleeping subscribers (and their abandoned shopping baskets), with help from Pure 360 and Let’sTalk Strategy.
  • Real world deployments: Making media operations work in the cloud
    Real world deployments: Making media operations work in the cloud IBC365 | Discovery | VICE | Phantom Sun Nov 2 2017 4:00 pm UTC 60 mins
    IBC365’s webinar on the cloud will examine how the technology has been adopted by the post-production, content management and playout sectors.

    Three case studies from a post-production facility and two broadcasters provide the basis for a discussion about the adoption of cloud-based services and tools.

    According to a recent IABM survey, some 85% of broadcast industry buyers plan to deploy cloud technology in the next three years.

    Through a series of early adopter case studies, IBC365 will examine how vendors and technology suppliers have responded to this demand, whilst also looking at the changes broadcast and media businesses need to make in order to derive maximum benefit from the cloud.

    Speakers:
    Josh Derby, Vice President, Technology Development & Strategy, Discovery Communications
    Tim Bertioli, Vice President, International Operations, VICE Media
    Eben Clancy, Co-Founder and Managing Director, Phantom Sun Post Production
  • The Easy Formula — Easier Release Notes
    The Easy Formula — Easier Release Notes Patrick Bosek, Jorsek LLC Nov 7 2017 6:00 pm UTC 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Patrick Bosek, co-founder of Jorsek LLC, for this free, one-hour webinar. This webinar will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Liz Miller, CMO Council, Mark Swenson,Teradata and Peter Francis, T-Mobile Nov 9 2017 6:00 pm UTC 75 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • Documentation Leadership: Dealing with People Issues in Technical Documentation
    Documentation Leadership: Dealing with People Issues in Technical Documentation Barry Saiff, Saiff Solutions Nov 9 2017 6:00 pm UTC 60 mins
    Documentation leaders are knee-deep in technical communications issues, but rarely get help on people side of the fence. If that sounds familiar, you’re not alone. Effectively managing technical writers and smart documentation teams requires leaders equipped to tackle an increasing variety of “people issues.” We’re here to help.

    Join me, Scott Abel, The Content Wrangler, and Barry Saiff—Founder and CEO of Saiff Solutions, author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader—for a discussion about the staff management challenges that many documentation leaders face but rarely talk about.

    Attend this webinar to learn how to you can overcome some of the most difficult-to-solve "people issues.” You’ll discover a wealth of resources you already have at your disposal to help you resolve interpersonal challenges.
  • Empower Your Team to Write with One Voice While Still Sounding Like Themselves
    Empower Your Team to Write with One Voice While Still Sounding Like Themselves Marcia Riefer Johnston Nov 15 2017 6:00 pm UTC 60 mins
    The trouble with companies is that they're full of people, and people insist on having separate personalities and distinct voices. So, it's no wonder that issues of consistency and tone of voice creep into our conversations when we take an honest look at our content.

    Join me, Scott Abel, The Content Wrangler, and my special guest, wordsmith extraordinaire, Marcia Riefer Johnston for a free one-hour webinar during which we'll discuss the role voice plays in unifying a company's content strategy. You'll learn how to build a brand voice without sacrificing the individuality of the content creators on your team. And, you'll discover ways to empower content creators to succeed by participating in a simple, fun exercise.
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Nov 15 2017 6:00 pm UTC 60 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • Preparing Your Content for the Future: Bots, Machine Learning and AI
    Preparing Your Content for the Future: Bots, Machine Learning and AI Steffen Frederiksen, DitaExchange Nov 16 2017 4:00 pm UTC 60 mins
    Are you ready for how AI, machine learning, and other future technology will affect content development?

    The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?

    Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
  • Any Questions? How Listening Sparks Innovation
    Any Questions? How Listening Sparks Innovation Leon Segal, Ph.D. & Scott Underwood Nov 16 2017 6:00 pm UTC 60 mins
    Why are questions so important, and how should questions be used?

    The skill of asking valuable questions is part of a creative mindset and opens up endless opportunities for innovation. It helps us gain valuable insights from ourselves, our colleagues, and our customers, or other people we are designing for.

    Continuously asking questions helps us get below the surface, beyond the obvious, and helps us gain empathy for others, discovering the kind of human needs that lead to breakthrough innovations.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar designed to highlight the importance of listening, especially during times of major change. I'll be joined by Leon Segal, Ph.D., and Scott Underwood of Innovationship. The two experience design experts will share their knowledge and insights about asking questions, along with tips for the creative use of questions throughout the innovation process.
  • Building Successful Collaboration Between Insurance Marketing & Underwriting
    Building Successful Collaboration Between Insurance Marketing & Underwriting Sandeep Kharidhi & Janelle Jenkins Nov 16 2017 7:00 pm UTC 60 mins
    You know the old saying - marketing wants to write every prospect: meanwhile underwriting wants to reject every prospect. Insurance marketers exist in a challenging and dynamic environment - seeking to strike the elusive balance between sales quotas and underwriting expectation.
    Join us at this session to learn:
    •Key findings of our recent LexisNexis study of insurance marketers, underwriters and product managers from top personal lines carriers.
    •Unique insight into the opportunities that exist for greater collaboration throughout the policy life cycle.
  • Stop losing game revenue and players to cyber attacks
    Stop losing game revenue and players to cyber attacks Stewart Rogers, Analyst-at-Large, VentureBeat Dec 6 2017 6:00 pm UTC 60 mins
    Cyberattacks cost companies over $1 million per day and the video game industry is being targeted more than ever. The global audience is huge and growing across demographics. The number of platforms, from personal computers, consoles and hand-helds to smartphones and tablets, makes a smorgasbord of vulnerable users.

    And then the bad guys get to work. Accounts are hacked to rip off virtual items your users have invested time and money on, and real-world identification and financial information is harvested for sale. All told, DoS attacks piss off users and drop game income, and more.

    Game publishers and developers are the ones who end up shouldering the blame, taking massive financial and reputational hits. But there are increasingly sophisticated ways to lock out the hackers, keep your users safe, and your intellectual property secure.

    Join this VB Live event to learn from digital security experts about the four key perimeters of defense, how to proactively secure your environment, and protect against the increasing number of hacks, DDoS attacks, and more.

    Register here for free.

    You’ll learn about:
    * How to prevent data breaches, SQL injections, cross-site scripting, remote file inclusion, and other cyberattacks.
    * Integrating cloud and on-premises solutions
    * How to handle larger, Internet-scale attacks
    * Preventing the reputation hit that hacked accounts or downed sites bring

    Speakers:
    * Ryan Safarian, VP Engineering, JumpRamp Games
    * Arash S.Haghighi, Manager of Infrastructure, Smilegate West
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat



    Sponsored by Akamai
  • Webinar: Learn how your employees and customers can cheerlead your social
    Webinar: Learn how your employees and customers can cheerlead your social Julie Atherton - Small Wonder & chair of the social media council Dec 7 2017 3:00 pm UTC 75 mins
    Advocacy, wouldn’t it be great if we could get our employees, customer and influencers to use social media to support our organisation? this webinar will share the ‘how’
  • Webinar: GDPR series
    Webinar: GDPR series James Milligan, Solicitor, DMA Dec 11 2017 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business with this webinar series. Prepare for the May 2018 implementation with expert advice on how to work with consumers data, protect your brand and create responsible marketing that brings benefits you and your customers.
  • Copywriting to Content Design: Creating Content That Delights
    Copywriting to Content Design: Creating Content That Delights Padma Gillen, Scroll UK Dec 12 2017 6:00 pm UTC 60 mins
    In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.

    In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.
  • Tracking and Controlling Technical Documentation Projects
    Tracking and Controlling Technical Documentation Projects Barry Saiff, Saiff Solutions Dec 14 2017 4:00 pm UTC 60 mins
    Ten years ago, The Content Wrangler published details about a survey that found most documentation managers don’t use metrics as a performance measure. Has that changed? Have documentation managers stuck to their old, metric-less ways, or have they all become “quants” in 10 years’ time?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Barry Saiff, CEO of Saiff Solutions. Barry is the author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader. He will lead a discussion about the ins and outs of calculating costs and return on investment for documentation projects.

    Attendees will learn from the results of a real-world case study of a technical documentation project that required technical writing, technical illustrations, and a couple of key metrics: cost per page and pages per date. You’ll learn how difficult it was for the team to track, calculate, and report these seemingly simple numbers and how they overcame these challenges. You’ll discover the connection between measurement and process design and learn valuable lessons that should help you avoid getting lost in the weeds of data- and cost-tracking.
  • The Easy Formula: Validation Made Easy
    The Easy Formula: Validation Made Easy Patrick Bosek, Jorsek LLC Dec 14 2017 6:00 pm UTC 60 mins
    Validating content is a core component of the modern TechComm process, but often there are still far too many manual processes. Manual checking and validation is inefficient, error-prone, and supremely not fun.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Patrick Bosek, co-founder of Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, Patrick will go through a set of tools that demonstrates how validation can be largely automated, making your life easier and ultimately producing better results.
  • Challenges and Opportunities in Workflow Automation for the Modern Workforce
    Challenges and Opportunities in Workflow Automation for the Modern Workforce Chris Marsh, 451 Research Director | Ryan Duguid, Nintex SVP of Technology Strategy Jan 11 2018 6:00 pm UTC 60 mins
    Designing and managing complex, specific and even specialist work is no longer only the remit of centralized teams of specialist project managers, analysts and process experts. Companies are looking for looser, more matrixed, decentralized and collaborative forms of organization, they are reconsidering processes, people and technology as part of this shift with a focus increasingly on enabling these types of work to be done by business leaders and their teams.

    Unfortunately the traditional mix of collaboration, team, task, project and business process management tools are struggling to deliver the balance of cohesive, flexible and extensible work processes business teams need.

    They need a way of building automated processes that span across different systems and applications so that their myriad tactical workflows can be elevated into a strategic mesh of operations, giving them new ways to think about organizational culture, business agility, employee engagement, work throughput and customer satisfaction.

    In this webinar Chris Marsh, Director of Workforce Productivity and Compliance at 451 Research and Ryan Duguid, SVP of Technology Strategy at Nintex will discuss the trends, pain points and opportunities around content and workflow automation for the modern workforce.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, Solicitor, DMA Mar 12 2018 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business with this webinar series. Prepare for the May 2018 implementation with expert advice on how to work with consumers data, protect your brand and create responsible marketing that brings benefits you and your customers.