Hi [[ session.user.profile.firstName ]]

Content Marketing

  • How To Effectively Generate A Constant Flow Of Customer Referrals How To Effectively Generate A Constant Flow Of Customer Referrals Donald Kelly Mar 24 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Bridging the Strategy-to-Execution Gap to Drive Customer Engagement Bridging the Strategy-to-Execution Gap to Drive Customer Engagement John Nash, RedPoint; Mary Anne Hensley,CMO Council Mar 28 2017 5:00 pm UTC 75 mins
    The latest research from the Chief Marketing Officer (CMO) Council and RedPoint Global indicates that although customers are more connected across a multitude of channels than ever before, many organizations are still struggling to deliver the seamless, omni-channel experiences that customers seek, despite having a plethora of data, analytics and engagement systems implemented.

    In fact, the research revealed that only 7 percent of marketers surveyed are able to deliver real-time, data-driven engagements across both physical and digital touchpoints, and only 5 percent are able to see the bottom-line impact of engagements in real time. The gap between strategy and delivery of these experiences stems primarily from fractured execution systems and siloed customer data.

    This executive briefing will discuss:

    • What are the next steps that marketers can take to bridge this gap?
    • What internal capabilities and changes are needed in order for organizations to create the frictionless, omni-channel experiences that today’s connected customers expect?
    • Where can organizations start when it comes to connecting their data and insights, to better orchestrate engagement in real time and across all journey stages and touchpoints?

    Join the CMO Council for a half-hour executive briefing, which will also include a live interactive Q&A on research findings, data implications and real-world prescriptions. John Nash, Chief Marketing and Strategy Officer, RedPoint Global, will join us to provide industry insights and next best actions for marketing executives looking to overcome the roadblocks that prevent organizations from capitalizing on profitable omni-channel efforts.
  • Webinar: an analysis of award-winning work Webinar: an analysis of award-winning work Tod Norman, Communication Planner & Content Lead, Royal Mail MarketReach Mar 29 2017 2:00 pm UTC 75 mins
    What makes a campaign worthy of winning an award? Royal Mail presents a detailed trend analysis of DMA Award winners.
  • Uncover the B2B Marketing Trends That Matter Uncover the B2B Marketing Trends That Matter Matt Heinz, Heinz Marketing & Hana Abaza, Uberflip Mar 29 2017 3:00 pm UTC 45 mins
    Understanding industry benchmarks and navigating marketing trends can be difficult.

    We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.

    In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
  • Are you Setting the Right Objectives for Sales Training? Are you Setting the Right Objectives for Sales Training? Christian Maurer Mar 29 2017 4:00 pm UTC 45 mins
    Many Sales Executives are under the impression that they are not getting the results they have expected from sales training. This webinar will discuss how setting the right objectives for sales training is a corner stone to improve this situation.
  • Cashing in on influencer marketing Cashing in on influencer marketing VentureBeat Mar 30 2017 5:00 pm UTC 60 mins
    Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

    Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

    In this webinar, you'll:
    * Learn the different types of influencer marketing and understand which is right for you
    * Discover the right influencers for the best results in your specific industry
    * Get tips from a super influencer on what works for them and what turns them off
    * Avoid the mistakes of bad influencer marketing strategies

    Speakers:
    * Virginia Sallas Castilio, BBC
    * Bill Arzt, COO and co-founder, FitReserve
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Marketers Webinar: See the Latest Sales Content & Guided Selling Techniques Marketers Webinar: See the Latest Sales Content & Guided Selling Techniques Michael Schultz - VP Marketing & Business Development, ClearSlide Mar 30 2017 6:00 pm UTC 45 mins
    I’d like to invite you to join a live demo webcast of ClearSlide's new Polaris Release. If guided selling is a top priority this year, attending this hands-on session will give you a practical solution.

    Learn how our recommendation engine puts content in context, guiding reps through the sales process – surfacing approved ClearSlide content in Salesforce at exactly the right time. This gives marketers real-time insight on what content reps present and send customers, and how customers react.

    You will learn how marketers can:
    •Ensure sellers stay on message with approved content
    •Recommend content by sales stage, industry, role and more
    •See the impact of content with detailed customer engagement analytics
    •Measure success of account based marketing campaigns
  • 5 Proven Acting Tips for More Confident Presentations and Conversations 5 Proven Acting Tips for More Confident Presentations and Conversations Julie Hansen Apr 4 2017 4:00 pm UTC 45 mins
    Actors know what it takes to appear confident in front of any type of audience. Learn 5 simple acting tips that will help boost your sales confidence -- and boost your prospect’s confidence in you and your solution!
  • The Physics of Closing The Physics of Closing Don Cooper Apr 4 2017 6:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • The 4 Pillars of Content Marketing The 4 Pillars of Content Marketing Kelsey Loughman, Kapost; Kate Athmer, Integrate; John Hurley, Radius; Yoav Schwartz, Uberflip Apr 5 2017 3:00 pm UTC 60 mins
    The process of content marketing can be defined by a four pillar system: Creation, Experience, Distribution, and Insights. Marketing teams must have the people, processes, and tools in place within each pillar of the framework in order to effectively execute their content marketing strategies, but many teams fail to fulfill all four pillars.

    Do you know where your efforts are lacking?

    In this webinar, we're joined by four marketing leaders from Kapost, Integrate, and Radius (each representing an area of the four pillar framework) who share their top tips for improving your content marketing processes and technology.

    You will learn:
    - The 4 Pillars of Content Marketing framework
    - Actionable tips for improving your content marketing process
    - How to identify technology gaps in your content marketing software stack
  • A Simple Sales Coaching Methodology that Moves the Needle A Simple Sales Coaching Methodology that Moves the Needle Mike Kunkle Apr 5 2017 5:00 pm UTC 45 mins
    Everyone seems to know that sales coaching is needed. Unfortunately, even when sales managers try to coach, they often focus on the wrong things. The solution is ROAM, a simple coaching methodology that gets results!
  • Executive Roundtable: Marketing Attribution & ROMI Executive Roundtable: Marketing Attribution & ROMI Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Apr 6 2017 3:00 pm UTC 45 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • Make Your Value Proposition "Sales Ready" Make Your Value Proposition "Sales Ready" Lisa Dennis Apr 6 2017 5:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Create more engaging financial wellness solutions Create more engaging financial wellness solutions Katy Gibson, VP Product Management, Envestnet | Yodlee Apr 6 2017 5:00 pm UTC 60 mins
    For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them.

    Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty.

    To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event!


    In this webinar, the panelists will discuss:
    * Pivoting the drivers of change and the evolution of PFM in banking
    * How to improve customer interaction with financial wellness solutions
    * Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications
    * Driving customer loyalty and engagement with the next wave of financial wellness solutions

    Panelists:
    * Katy Gibson, VP Product Management, Envestnet | Yodlee
    * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
    * Colin Walsh, CEO and Co-founder, Varo Money
    * Evan Schuman, Moderator, VentureBeat


    Register today!
  • The Top B2B Content of 2016: Six Lessons for Marketers The Top B2B Content of 2016: Six Lessons for Marketers Steve Rayson, President, Buzzsumo & Sam Brennand, VP Customer Success, Uberflip Apr 11 2017 3:00 pm UTC 60 mins
    One of the best strategies for mapping out your yearly content marketing plan is to take a look back at what worked this year. Understanding the strategies, tactics, and tools that worked (and didn't) last year can help to fuel your strategy as you plan ahead.

    In this webinar, BuzzSumo's Steve Rayson will take you through the top performing B2B content of 2016.

    You will learn:
    - 2016's most popular B2B content pieces and what they had in common
    - Topics and content types that were widely shared in 2016
    - Insight into content trends that will dominate in 2017
  • Sales Success Sales Success Elinor Stutz Apr 13 2017 4:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Performance Management Made Easy Performance Management Made Easy Steven Rosen Apr 13 2017 5:00 pm UTC 45 mins
    Are you effectively managing performance in your district?
    In Managing Performance Made Easy, Steven shares his sales managers simple approaches to conducting quarterly business reviews, managing non-performing sales reps and managing your boss.
    In this webinar, you'll learn how to:
    •Implement a simple performance management process
    •Conduct impactful quarterly business reviews
    •Effectively manage non-performing sales reps
    •Successfully manage your boss
  • Storytelling in 2017: It's Not About Content—It’s About Engagement Storytelling in 2017: It's Not About Content—It’s About Engagement Phyllis Davidson, Research Director, SIriusDecisions Apr 18 2017 5:00 pm UTC 60 mins
    Greek mythology, the Bible, Star Wars, Lord of the Rings, and Call of Duty – what do these five things have in common? At the core, they are all stories that either have stood the test of time, made their creators lots of money, or both. But it’s not storytelling that makes these things work; it’s engagement—connecting with an audience in a way that moves them to feel or act a certain way.

    Engagement is the goal of B2B marketers who use content to connect with their audiences and ultimately make a case for their value proposition. But what constitutes engaging, story-rich content has evolved.

    Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers, and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about artificial intelligence, virtual reality, interactive applications, and more.

    ABOUT OUR GUEST

    Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
  • The Practically Perfect Cold E-Mail System For Prospecting - Checklists, Templa The Practically Perfect Cold E-Mail System For Prospecting - Checklists, Templa Marylou Tyler Apr 18 2017 5:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Sales Leadership Practices That Do More Harm Than Good Sales Leadership Practices That Do More Harm Than Good Carole Mahoney Apr 19 2017 4:00 pm UTC 45 mins
    Join this session to discover what science reveals as some of the worst sales leadership practices today. How might some of these common sales development practices actually hurting the bottom line and preventing the improvement of sales people? Is your company in danger of creating it’s own sales problems?
  • Sales Strategy Doesn't Start in Sales Sales Strategy Doesn't Start in Sales Liz Heiman Apr 19 2017 5:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Developing Quality and Consistency Guidelines for Financial Services Content Developing Quality and Consistency Guidelines for Financial Services Content Ann Rockley, CEO, The Rockley Group Apr 20 2017 3:00 pm UTC 60 mins
    Financial services create huge volumes of content designed to help employees to process customer financial transactions and assist customers to make financial decisions or conduct transactions. Each interaction is supported by specific rules and decisions.

    Financial information is heavily regulated to ensure content meets compliance requirements. However, compliance-based information is often wordy, complicated and hard to understand. Balancing compliance requirements with clarity and simplicity of content is difficult.

    Join me, Scott Abel, The Content Wrangler, for this free online discussion with content strategy expert, Ann Rockley, of The Rockley Group. Attend this webinar to learn how to simplify compliance information while ensuring the message stays the same; work with regulatory reviewers to work towards clear and succinct regulatory content, and develop content quality and consistency standards that are easy to use for everyone in your organization.

    Attendees will receive a free copy of the "The Financial Services Global Content Impact Index," an analysis of the quality and consistency of the online content of 33 different banks and insurance companies from around the world. Researchers at Acrolinx examined 5.2 million individual words, more than 600,000 sentences, and 5,225 individual web pages to craft this report. The results will surprise you.
  • Unbeatable best practices in global subscriptions Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Apr 20 2017 4:00 pm UTC 60 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, director of marketing technology, VentureBeat
    * Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Business development director, North AmericaWorldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • Right on the Money Right on the Money Colleen Francis Apr 20 2017 4:00 pm UTC 45 mins
    Accelerating revenue by changing and exploiting the new transition from buyer to customer
  • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Luciana Carvalho, VR Evangelist Apr 25 2017 12:00 pm UTC 45 mins
    - Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech -

    Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

    She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016, and regularly speaks about her journey and current work at secondary schools, conferences & companies, highlights include VRAR World, WOW Talks, Geek Girls UK and CFG Annual Conferences, WATC Women in Tech, Hult MBA Alumni, Bloomberg Breakfast Brief and Fintech Security Summit. She has also hosted and continues to host webinars on neuroVR and women in tech with BrightTALK and BeMyApp. Luciana has lived in Brazil, Portugal, England and the US and has a MA & BA Law degree from Cambridge, Leadership and Systems Thinking certificates from Harvard Extension School, and an MA (Distinction) in International Business from Hult Business School. She has recently launched a solo venture SE3 Solutions -- currently in stealth mode -- seeking to accelerate new and emerging tech’s voice in the e-health/digital education space.