Hi [[ session.user.profile.firstName ]]

Content Marketing

  • An Intro to Direct-to-Garment Printing and the Epson F2000
    An Intro to Direct-to-Garment Printing and the Epson F2000 Terry Combs, Equipment Zone Recorded: Jul 27 2017 61 mins
    This DTG (Direct-to-Garment) printing webcast offers a valuable overview of the entire decorating process: what you can print, what you can’t print, and what equipment you need to be successful. It also includes lots of insider “best practices” from one of the leading experts on DTG, Terry Combs of Equipment Zone. There will be time during the presentation and at the end to help cover any questions you may have about the technology. If you are looking to get into the DTG market, or add DTG to your existing business, this is a must-attend webcast.
  • The Connected Customer Experience Evolves: Moving Beyond the Browser
    The Connected Customer Experience Evolves: Moving Beyond the Browser Alan J. Porter Recorded: Jul 27 2017 57 mins
    In 10 years, websites will no longer exist — at least not in the traditional sense. Over the last few years, customer expectations have changed the way we interact in the digital world. Being online no longer means sitting in front of a computer screen.

    Join me, Scott Abel, The Content Wrangler, for this free one-hour webinar with my special guest, Alan J. Porter of OpenText. Alan will talk about the shift that is coming where we no longer will be driving people to our websites. Prospects and customers alike will instead demand that we provide them with the information they need to help them move along their process or digital journey as smoothly and efficiently as possible. We now need to deliver just the right amount of intelligent structured content in context — providing the customer the information they require at the time they need it for the platform/location they are on.
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 26 2017 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Workloads, Data Centers & Cloud Strategy: Market & Technology Trends
    Workloads, Data Centers & Cloud Strategy: Market & Technology Trends Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center busines Recorded: Jul 25 2017 58 mins
    IT planners have far more options as to where to run their workloads than ever before. On-premises data centers, co-location facilities and managed services providers are now joined by hybrid multi-clouds – a combination of Software-, Infrastructure- and Platform-as-a-Service (SaaS, IaaS, and PaaS) execution venues. All have unique operational, performance and economic characteristics that need to be considered when deploying workloads.

    In this Webinar Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center business will discuss how industry leading enterprises determine the best execution venues for their workloads by addressing:

    •The market and technology trends that influence workload, data center and cloud strategy
    •How to evaluate the characteristics of various workloads and execution venues
    •How to manage workloads across on-premises and off-premises ecosystems
    Attendees will learn how to formulate an IT strategy that can be used to guide the decision criteria needed for placing workloads on their best execution venues, and enable the migration and ongoing management of workloads across a hybrid multi-cloud enterprise architecture.
  • The importance of welcome campaigns as part of your email strategy
    The importance of welcome campaigns as part of your email strategy Tom Ricards Recorded: Jul 25 2017 28 mins
    Discover how and why welcome campaigns are an important part of your email marketing strategy, and how best to use them.
  • Drive Digital Revenue with this Powerful DMP
    Drive Digital Revenue with this Powerful DMP Lauren St. Amand, VP Global Marketing at Cxense Recorded: Jul 24 2017 2 mins
    This Data Management Platform (DMP) enables publishers and digital marketers to aggregate, segment and action user data to drive higher user engagement and digital revenue. Watch this short video to see how easy it is to put your data to work to engage and monetize your audience.

    Convert site visitors to subscribers, build a loyal audience and earn higher prices for premium ad targeting.
  • How To Help New Sellers Thrive Like Your Top Performers
    How To Help New Sellers Thrive Like Your Top Performers Donald Kelly Recorded: Jul 21 2017 47 mins
    During this training sales leaders will learn how to coach their new reps so they can perform like their more experienced reps.
  • Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You
    Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You Shelly Davies Recorded: Jul 20 2017 59 mins
    You know all those "rules" you were taught in school about "good writing?" They were lies. Our focus today needs to go beyond grammar and punctuation, and towards clarity and understanding. What works for real people? And what really ARE the rules?

    Join me, Scott Abel, The Content Wrangler, for a conversation with rockstar writer, Shelly Davies. You'll learn the difference between grammar rules and grammar conventions; how readers interact with text and receive messages; and how not to sound like a jerk (unless you want to).

    About Shelly Davies

    Shelly Davies helps businesses save time and money. How? By giving us permission to write like humans. Using research-based approaches to writing better, Shelly builds our confidence and helps us write in ways that make readers want to hug us! (Or not - it really depends if hugs are what we're after. But whatever outcomes we want, Shelly can get us there! She's kinda awesome like that.) Shelly Davies Writing & Training. Because plain English has been cool since way back.
  • Turning advances in VR + AR into business innovation
    Turning advances in VR + AR into business innovation Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 20 2017 31 mins
    Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

    In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

    By attending this VB Live event, you'll:
    * Understand VR and AR attitudes across the globe
    * Learn what's holding consumers back from these technologies
    * Introduce innovation with AR and VR into your own organization
    * Learn how payment technology will help facilitate new VR/AR experiences
    * Hear what experts think the future holds

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Register today!

    Sponsored by Worldpay
  • Broadcast under attack: Protecting content and defending infrastructure
    Broadcast under attack: Protecting content and defending infrastructure IBC365 | Channel 4 | Sundog Media Toolkit | EY Recorded: Jul 20 2017 63 mins
    Cyber attacks are on everyone’s agenda but with so much at stake just how should Broadcast, Media and Entertainment players protect themselves in an increasingly hostile world?

    High profile attacks on broadcast and media players are on the increase. But what does the threat landscape look like? What are the new attack surfaces and how should broadcasters and media companies approach cybersecurity?

    Speakers:

    Brian Brackenborough, CISO, Channel 4
    Richard Welsh, CEO, Sundog Media Toolkit & VP of Education, SMPTE
    Cameron Brown, Information Security Strategist & Cyber Defence, EY
  • The Science Behind Memorable Visuals
    The Science Behind Memorable Visuals Dr. Carmen Simon, Memory By Design Recorded: Jul 19 2017 64 mins
    It is intuitive to believe that visuals are more memorable than text. To a certain degree, science confirms this. Research shows that visuals impact recall because they help viewers process information faster and assist them to pay attention by being more engaging than text.

    But there is such a thing as a forgettable visual. Think of all the information you encounter in a typical week. How much of it do you remember? We tend to forget our lives almost as quickly as we live them and visuals can still escape our memories.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour educational webinar with cognitive neuroscientist, Dr. Carmen Simon, to learn how to stay on people’s minds by applying science-based guidelines from the angle of how the brain processes visuals.



    You will learn how to use visual thinking skills in four areas that are prevalent in business communication: facts, processes, data, and abstracts. And, you’ll discover how to use design elements such as images, text, lines, shapes to create interesting—and memorable—content. Dr. Simon will provide you with universal visual design principles and explain how they influence viewer attention and retention.

    In just one hour, you will learn how to create and select visuals that impact memory and how to avoid those that don't. Visual thinking is important because when you use images correctly, you have the luxury of staying on your audience’s minds long-term. This helps you influence their decisions because people act in your favor based on what they remember, not on what they forget.



    About Dr. Carmen Simon

    Carmen Simon is a cognitive neuroscientist, bestselling author, and leading expert on using memory to influence decision-making. Her most recent book, Impossible to Ignore: Create Memorable Content to Influence Decisions, has won the acclaim of publications such as Inc.com, Forbes, and Fast Company, and has been selected as one of the top international books on persuasion.
  • Why your VR game is virtually useless without data
    Why your VR game is virtually useless without data Kiyoto Tamura, VP Marketing, Treasure Data Recorded: Jul 19 2017 60 mins
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • Using Text, Images and Video in Technical Communication
    Using Text, Images and Video in Technical Communication Ferry Vermeulen, Managing Director, INSTRKTIV Recorded: Jul 19 2017 58 mins
    The company you work for is trying to give its audience the best product experience in the world. As a technical writer, you want to contribute to that effort by creating awesome user assistance for that product.

    There are many great tools out there that can help you to achieve this. These tools include text editors, and graphic and video tools. But how do you decide when to use text, images, or video for your product assistance?

    Join me, Scott Abel, The Content Wrangler, and special guest presenter, Ferry Vermeulen of INSTRKTIV (http://instrktiv.com) for a free, one-hour presentation designed to help guide you make the best choices.
  • How to Make Engaging Video
    How to Make Engaging Video Guy Larcom, Instructional Designer, TechSmith Recorded: Jul 19 2017 61 mins
    More than 80% of all marketing communications are predicted to be visual by 2018, and social video generates 1200% more shares than text and images combined. That’s a lot of competition for marketers to fight for customer’s attention. How can you make sure you don’t squander precious views once you get them?

    Join me, Scott Abel, The Content Wrangler, with my special guest, Guy Larcom, an Instructional Designer at TechSmith, where he designs and develops tutorials, educational videos, marketing videos, writes documentation, and blogs about visual communication.

    Through research, experimentation, and testing, he has learned some of the best ways to create engaging videos and some of the things that make videos less engaging. But it’s not just about making engaging videos. Knowing the best ways to distribute your content plays a big role, too. In this session, Guy will share what he has learned about creating engaging video content, how to add human elements to keep videos feeling genuine, tips on how to get your content to your audience, and how you can avoid viewer drop offs during your videos.
  • Webinar: Make your Awards entry fly
    Webinar: Make your Awards entry fly Rachel Aldighieri, Managing Director, DMA & Nicky Bullard, CCO & Chairwoman, MRM Meteorite Chair of 2017 DMA Awards Committee Recorded: Jul 19 2017 34 mins
    The DMA Awards committee have created a webinar to help you with your entries. Hear from a past DMA awards Judge on how to write a winning entry.
  • Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association
    Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association Robert Scoble Recorded: Jul 18 2017 85 mins
    Spend 1hr with Robert online and ask any question you want! Robert will present the latest industry information and give you insights into the present and the near-future.

    Robert Scoble is on the Advisory Board of the VR/AR Association and is an authority on what's next, particularly when it comes to VR, AR, and MR. Partner at Transformation Group, Robert helps companies deal with the disruption that next generation augmented reality, AKA "Mixed Reality" represents. In his book, "The Fourth Transformation," he details how it will change everything from retailing to education to sports. Robert received several endorsements: Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc.: Top 5 on list of Tech Power Players You Need to Know. Next Reality: Top 50 AR influencer.
  • Preparation Prior to the Sales Call: Researching People
    Preparation Prior to the Sales Call: Researching People Sam Richter Recorded: Jul 17 2017 49 mins
    On a sales call, knowing about the person and what’s important to him/her is the key to relevance, gaining permission to ask questions, and building a genuine relationship. In this session, award-winning speaker Sam Richter will show you how to find information on people, in ways you never thought possible
  • Webinar: Five game-changing eCommerce automations
    Webinar: Five game-changing eCommerce automations Komal Helyer, Marketing Director, Pure360. Recorded: Jul 12 2017 55 mins
    Learn five top tips to improve your marketing using automation from Komal Helyer, marketing director at Pure360.
  • Career Roadblocks that Derail Sales Leaders & What to Do When You're Stalled Out
    Career Roadblocks that Derail Sales Leaders & What to Do When You're Stalled Out Deb Calvert Recorded: Jul 7 2017 44 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • IP – real world deployments from major industry players
    IP – real world deployments from major industry players IBC365 | AIMS | Arena Television | Timeline TV Recorded: Jul 6 2017 60 mins
    With real world IP infrastructure projects being delivered, find out what non-SDI operation means for those involved in the design and build of next generation facilities.

    Speakers:

    Mike Cronk, Chairman, AIMS
    Daffyd Rees, Deputy Director of Operations, Arena Television
    Daniel McDonnell, Managing Director, Timeline

    Moderator:

    George Bevir, Editor, IBC365
  • Unlock the Value of Premium Advertising and Campaign Optimization
    Unlock the Value of Premium Advertising and Campaign Optimization Dennis Mulcahy, Vice President of Cxense and David Rowley, Senior Director, Ad Platform Strategy with Advance Digital Recorded: Jun 28 2017 34 mins
    It's time to take control of your Ad Network! Ad campaign optimization has become essential for premium publishers to thrive in today's competitive market but it doesn't have to tap all your budget and technical resources.

    Join Dennis Mulcahy, VP of Cxense and special guest David Rowley, Senior Director of Ad Strategy at Advance Digital to hear how Advance Digital creates compelling ad inventory at premium prices. Access premium inventory, maximize performance and grow your digital revenue in 2017!
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Recorded: Jun 28 2017 56 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • Industry Storytelling: Business Narratives that Resonate
    Industry Storytelling: Business Narratives that Resonate Spencer Waldron, Prezi’s European Regional Director Recorded: Jun 28 2017 44 mins
    The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

    But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

    On Wednesday, June 28th, join BrightTALK and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

    - How to turn user feedback, prospect needs, and industry trends into stories that stand out
    - How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
    - Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

    You’ll also get to see a handful of great story examples broken down into their key elements and decoded.
  • High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway
    High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway Dan Cummins, Senior Analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing with Symantec Aug 2 2017 6:00 pm UTC 60 mins
    As cloud continues to erase the network perimeter, it’s more important than ever to align IT infrastructure to track more closely to the businesses it serves.

    As a result, gateway technology choices and investments need to fit the cloud model and fit in terms of security use case, value, and real-world business requirements.

    Join Dan Cummins, analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing at Symantec, for an informative webinar on August 2 to hear a discussion of network security today.

    Agenda:

    - Discussion on the increased dependence on HTTP and HTTPS

    - The limitations of Firewalls in the web and cloud world

    The increasing critical need for web gateways, both on premise and in the cloud, for achieving:

    - Access governance for users and devices

    - Verifiable protection against advanced attack methods

    - Agile risk management and measurable return on investment.

    Important opportunities are at hand right now to integrate network and cloud-based approaches to achieve coordinated and robust anti-malware, privacy, policy and connectivity capabilities, while continuing on a path to flexible, software-defined infrastructure.

    Register Today
  • The Fifth Element: How Structured Content Makes Chatbots Helpful
    The Fifth Element: How Structured Content Makes Chatbots Helpful Alex Masycheff, CEO of Intuillion Aug 9 2017 3:00 pm UTC 60 mins
    Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.

    Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
  • Understanding Agentive Technology
    Understanding Agentive Technology Christopher Noessel, IBM Aug 9 2017 5:00 pm UTC 60 mins
    Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook

    Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.

    About the presenter

    Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
  • Building Chatbots with Intelligent Content
    Building Chatbots with Intelligent Content Cruce Saunders, [A] Aug 9 2017 7:00 pm UTC 60 mins
    Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?

    The good news is that with some engineering, chatbots can employ and extend existing content repositories.  Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants.  The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.

    Join me, Scott Abel, The Content Wrangler, with intelligent content expert, Cruce Saunders, founder and principal at [A] (simplea.com) and author of Content Engineering for a Multi-Channel World, as he discusses chatbots as a new content distribution channel that we can’t afford to ignore. Cruce will cover basic chatbot content requirements, components and construction. And, he’ll discuss how to future-proof content with a content model, making it chatbot-ready.

    Attendees will learn:
    * Practical steps to integrating chatbot content elements into your existing content types
    * The various types of chatbots available today and the value they serve as an engagement tool and content channel
    * How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
    * The high-level first steps to building a chatbot-enabled content model 
  • Break Up (with) Your Content: Preparing Structured Content for a Future of Bots
    Break Up (with) Your Content: Preparing Structured Content for a Future of Bots Doug Kim, Content Strategist, Microsoft Office Aug 9 2017 9:00 pm UTC 60 mins
    Everybody’s talking about bots, but even if you don’t have one yet, how do you get your content ready for a future full of bots? And what about the next thing after that, and after that? The key is writing and structuring content in a clean, simple, granular way.

    Join me, Scott Abel, The Content Wrangler, and former journalist—and Microsoft Office content strategist—Doug Kim, for a free, one-hour webinar designed to help you understand the need for structured content in our fast-changing technology-powered world. Doug will discuss why structured content is needed for much more than multi-channel publishing 

Attend this session to learn how to lay the foundation for future by restructuring your content, why it’s critical to match single intents to single answers, and why we need to reuse content in bots, instant answers, and other advanced content forms.

    Doug willl give pointers on how to:

    1) Lay the foundation for future by restructuring your content
    2) Match single intents to single answers
    3) Reuse content in bots, Instant Answers and other advanced content forms
    4) Learn how clean, simple content benefits accessibility and inclusivity

    About the presenter

    Doug Kim spent his formative years in journalism, where he eventually became Arts and Entertainment editor of The Seattle Times. He’s been at Microsoft for eight years, where, amongst other things, he’s led efforts to revamp the voice and tone of content and UI text in the Microsoft Office suite and improve video and multimedia content. More recently, he drove the content strategy for the Bing-based content form known as Instant Answers for Windows 10. While continuing to nurture Instant Answers, he leads a team focused on accessibility, Inclusive Design and Microsoft’s experimental new Virtual Support Agent.  So yes, he went from editing Britney Spears reviews and restaurant coverage to technical content, but in his mind it all makes sense.
     
  • 5 key customer segments to automate and engage with through email
    5 key customer segments to automate and engage with through email Kath Pay, CEO, Holistic Email Marketing Aug 10 2017 1:00 pm UTC 60 mins
    Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

    Join us for this webinar, and you’ll discover:
    * 5 often-missed customer segments to automate that will deliver the results you need
    * The right questions to ask when investigating your data
    * How to turn your insights into engaging programs

    About Kath Pay:
    Kath lives and breathes email marketing. As Founder of Holistic Email Markeitng, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
    Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
  • Webinar: Re-permissioning Customer Records
    Webinar: Re-permissioning Customer Records James Milligan & John Mitchison, DMA & Richard Otter & Chris Holt, Woodland Trust & Vijay Ramanathan, Code42 Aug 14 2017 2:00 pm UTC 75 mins
    Get the latest advice on how to re-permission your customer records so they are fit for the GDPR when it comes into force in just under a year. The webinar features plenty of time for questions relevant to your business
  • Cómo convertir tus datos en una audiencia fiel
    Cómo convertir tus datos en una audiencia fiel Gabriel D'Onofrio, General Manager LATAM en Cxense Aug 15 2017 2:00 pm UTC 45 mins
    Los medios tradicionales enfrentan el enorme desafío de cautivar y retener a una audiencia digital cada vez mayor, para poder lograr crecimiento y diferenciación.

    Únete a Gabriel D'Onofrio, Gerente de Cxense en América Latina, en este taller de 30 minutos.
  • Executing a LinkedIn Business Development Strategy
    Executing a LinkedIn Business Development Strategy Steven Rosen Aug 17 2017 4:00 pm UTC 45 mins
    Many sales leaders struggle to get their salespeople to successfully use LinkedIn to grow their business. LinkedIn Expert Brynne Tillman and Sales Execution Expert Steven Rosen will share their formulas for success.
     This webinar will cover two perspectives to a Crush your sales numbers using LinkedIn;
    1.       The practical and tactical activities to leveraging LinkedIn and
    2.       3 Steps to effectively execute your LinkedIn strategy
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Antony Humphreys, Adestra & Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • Poof! You're a Sales Manager..... Now What?
    Poof! You're a Sales Manager..... Now What? Deb Calvert Aug 22 2017 5:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • The Key to Exceeding Advertiser Expectations
    The Key to Exceeding Advertiser Expectations Tore Frihagen, EVP at Cxense | Kimmo Kiviluoto, CEO at Enreach | Tor Helge Løvåsen, Head of AdOps with Agderposten Mediagroup Aug 24 2017 1:00 pm UTC 60 mins
    Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.

    Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Meidagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
  • Back to Sales School
    Back to Sales School Debbie Mrazek Aug 29 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • 4 Smart Ways to Find and Win New Clients
    4 Smart Ways to Find and Win New Clients Alen Mayer Aug 30 2017 5:00 pm UTC 45 mins
    Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?

    This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.

    Here's what you will discover:
    1.FIND: How to find new clients who are in the market today
    2.ENGAGE: How to connect with them instantly and engage into a dialogue
    3.WIN: How to remove any resistance and win new clients
    4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
  • Creating Effective Software Demos with TechSmith Camtasia
    Creating Effective Software Demos with TechSmith Camtasia Kevin Siegel, IconLogic Aug 30 2017 7:00 pm UTC 60 mins
    Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster. But is the eLearning you're creating as effective as possible given the many distractions facing today's learners?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic for this free, one-hour webinar. During this session, you will learn about best practices for creating micro-software demos (eLearning), see some live demonstrations, and hear how to quickly and efficiently engage your learners as much as possible.

    Takeaways:

    1) The value of eLearning scripts
    2) The most effective use of the Camtasia Recorder
    3) How to quickly share/publish content for the widest possible audience.

    About Kevin Siegel

    Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Adobe Captivate, Articulate Storyline, Adobe RoboHelp, Adobe Presenter, Adobe Technical Communication Suite, Adobe Dreamweaver, Adobe InDesign, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.

    Kevin spent five years in the U.S. Coast Guard as an award-winning photojournalist and has nearly three decades of experience as a print publisher, technical writer, instructional designer, and eLearning developer. He is a certified technical trainer, a veteran classroom instructor, certified master online trainer, and a frequent speaker at trade shows and conventions. Kevin holds multiple certifications from companies such as Adobe, CompTIA, and the International Council for Certified Online Trainers.
  • How get the most from retargeting and personalisation without being creepy
    How get the most from retargeting and personalisation without being creepy Jenny Tiffany, Let'sTalk Strategy Sep 5 2017 11:30 am UTC 60 mins
    Special Guest Presenter Jenna Tiffany of Let'sTalk Strategy gives her top tips on how to get the most from retargeting and personalisation without being creepy!
  • Managing a Global Team: Resolving Cross-Cultural Issues
    Managing a Global Team: Resolving Cross-Cultural Issues Barry Saiff, Saiff Solutions Sep 7 2017 5:00 pm UTC 60 mins
    More and more organizations are taking advantage of the benefits a globally-distributed workforce can provide. Although dispersed teams promise substantial growth opportunities and a reduction in overhead costs, managing them can be problematic. The secret to success is in understanding the differences you’re likely to encounter when managing teams across borders, cultures, and time zones.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Barry Saiff, CEO of Saiff Solutions, for a free one-hour webinar on resolving the most common cross-cultural team management challenges.

    In this session, using real-life examples, you’ll learn how to address global cultural differences in the way people deal with conflict, relate to authority, ask and answer questions, express respect, and practice equality in the workplace. You’ll hear useful advice—gathered from our own experience managing a global team that spans North America, Asia, and Europe. You’ll leave knowing what you need to do to succeed.
  • Mindful Selling
    Mindful Selling Jeffrey Lipsius Sep 11 2017 5:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • From Mapping to Influencing
    From Mapping to Influencing Liz Miller, SVP Marketing, CMO Council ; Kathy Koontz, Director - Customer Journey Sep 12 2017 6:00 pm UTC 75 mins
    When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take. Every customer journey is unique, and likewise, every customer has different needs. As a result, so much time is spent mapping multi-touch, cross-channel journeys that the evolving customer has already moved beyond, making it difficult to take profitable action.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, and Kathy Koontz, Director–Customer Journey for Teradata, as they discuss the steps that marketers can take to better inform and influence the customer journey.

    A few key topics of discussion will include:

    • The importance of integrating online and offline data to get a better understanding of where the customer is in the journey
    • Understanding which insights marketers can use to influence the customer’s next steps
    • How to interact with customers at the right time and with the right message to influence and shape the customer journey
  • Creating Machine-Friendly Content in WordPress: Making Web Content Accessible
    Creating Machine-Friendly Content in WordPress: Making Web Content Accessible Andrea Volpini. CEO, WordLift Sep 14 2017 3:00 pm UTC 60 mins
    You’re thoughtful about the web content you create to attract prospects and to serve existing customers. You take great care to make sure your content is well-written, properly-punctuated, and error-free before you publish it. It’s what you’ve always done. But, it’s no longer enough.

    Interactive voice response systems, intelligent personal assistants, chatbots, smart homes, smart devices, and smart appliances introduce new content requirements. Your web content needs to be both human-readable and machine-processable to deliver on the promise of these emerging technologies.

    Join me, Scott Abel, The Content Wrangler, and my guest Andrea Volpini, CEO and co-founder of WordLift, for this free, one-hour webinar on how to quickly make your Wordpress web content more capable. You will learn how creating semantically-rich web content in Wordpress can help you develop new ways of interacting with your audience.

    You’ll discover how building a knowledge graph can empower your web content—making it readily available to chatbots, smart crawlers, voice interfaces, and personal assistants. You’ll find why making your content machine-friendly can help you optimize your content, so it appears at the top of the search results. And, you’ll learn how making your content intelligent can provide you with actionable business insights and metrics that matter.
  • Content Science Review: Inspiration + Insight for Content Professionals
    Content Science Review: Inspiration + Insight for Content Professionals Colleen Jones, CEO, Content Science Sep 18 2017 5:00 pm UTC 60 mins
    Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage, and the benefits of both free and paid registration. If you're a writer looking to expand their influence, you'll learn how you can pitch story ideas to the editors.

    As an added bonus, the editors will share their top-three reader-contributed insights of 2017!