The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.
The latest research from the Chief Marketing Officer (CMO) Council and RedPoint Global indicates that although customers are more connected across a multitude of channels than ever before, many organizations are still struggling to deliver the seamless, omni-channel experiences that customers seek, despite having a plethora of data, analytics and engagement systems implemented.
In fact, the research revealed that only 7 percent of marketers surveyed are able to deliver real-time, data-driven engagements across both physical and digital touchpoints, and only 5 percent are able to see the bottom-line impact of engagements in real time. The gap between strategy and delivery of these experiences stems primarily from fractured execution systems and siloed customer data.
This executive briefing will discuss:
• What are the next steps that marketers can take to bridge this gap?
• What internal capabilities and changes are needed in order for organizations to create the frictionless, omni-channel experiences that today’s connected customers expect?
• Where can organizations start when it comes to connecting their data and insights, to better orchestrate engagement in real time and across all journey stages and touchpoints?
Join the CMO Council for a half-hour executive briefing, which will also include a live interactive Q&A on research findings, data implications and real-world prescriptions. John Nash, Chief Marketing and Strategy Officer, RedPoint Global, will join us to provide industry insights and next best actions for marketing executives looking to overcome the roadblocks that prevent organizations from capitalizing on profitable omni-channel efforts.
In this focused session Ken will explore what separates those high performing organizations from those that miss their quotas. Understanding the 5 actions Sales Leadership must take to build a sales culture that thrives on challenges, accountability and success are critical success factors. Ken will provide attendees with specific tactics or actions to take to drive the right levels of intensity.
Sell the value! Those are the marching orders commonly given to salespeople as they are sent on a quest to hit their quotas. But what is the value? That’s what salespeople want (and need) to know. Without a sales differentiation strategy in place, every buying decision is laser-focused on price.
Sales management strategist and founder of Sales Architects, Lee B. Salz teaches executives and salespeople how to harness the power of sales differentiation to win more deals at the prices you want. In this entertaining and educational virtual presentation, Lee will share 7 sales differentiation secrets every salesperson needs to know.
Learn more about our sales differentiation program at www.SalesDifferentiation.com
Did you know that only 44% of B2B content marketers know what successful or effective content marketing looks like? That means that 56% of content marketers are aimlessly creating content without any direction or end goal. This content is not generating traffic, leads, or sales.
Watch this webinar to learn what effective content marketing looks like.
The results are in. These are the email trends you need to know about so you can make a glittering mountain out of a daunting email molehill. Skip Fidura, client services director at dotmailer, studies the Marketer email tracker and takes you through this goldmine of email insight.
Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.
Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.
Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.
In this webinar you’ll:
* Learn how speech recognition impacts the SEO value on your web presence
* Understand the full ROI of fully automated chat bots for artificial human interaction
* Integrate deep learning into your marketing strategy to realize unbelievable lift
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Keith Johnson, EVP Strategic Data Solutions, Wunderman
* Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
* Jim D'Arcangelo, VP of Marketing, WhenIWork
* Wendy Schuchart, Moderator, VentureBeat
Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.
But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?
Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.
In this webinar, you’ll:
* Discuss how big data and marketing data collection tools have made marketers lazy
* Learn about conscious choosers and how trust can help grow your business performance
* Hear about lean data practices and practical tips
* Jascha Kaykas-Wolff, CMO, Mozilla
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
Get proven, real-world advice on a sales-centric content strategy that accelerates prospect interest, attention, engagement and conversion. Includes audience and buying stage segmentation, content curation, nurturing, personal brand management and more.
In this jammed packed session, Ken will cover the mistakes first time Sales Managers make and how to avoid them. In addition topics of “Leadership vs Management”, running an effective “Sales Meeting:, Learning to Coach, building a “Sales Training Program” and the basics of Hiring Top Performers. This is can’t miss workshop for any sales manager or executive.
Learn the 3 Time-Proven Steps to Crush Your Sales Numbers in 2017
In this webinar, you will learn
•The formula for crushing your sales numbers
•A 3-Step process for business execution
•How to generate accountability, buy-in and ownership to executing the marketing plan
•The power of measuring progress
Join Carole as she shares her preliminary research into how to identify who on your sales teams can improve now and how to train and coach them using proven psychological and behavioral sciences. You can adapt your development programs to help salespeople break quotas and keep your top performers longer.
Senior Sales Leaders, Sales Managers and Sellers will all learn invaluable tips about:
•What makes you invaluable to executives
•How to deploy the ‘Goldilocks Principle’ for due diligence
•The role of strategic planning and building a Strategy Brief
•Five ways to secure a meeting
•How to set the meeting up for success
•Tips to keep the door open
Sales Enablement. Is it another buzzword gaining traction—distracting well-meaning sales leaders from more compelling issues—or a must-have sales strategy that will leave your team in the lurch if ignored? Tune in for a guided tour through the hype to better understand what’s up with “how to help sales, sell.”
Can you remember a time when your selling performance went well but the customer didn’t buy? The problem isn’t you. Decision-making skills vary between customers. This webinar teaches salespeople the art of “decision coaching.” You’ll learn the elements of a good buying process and how salespeople can best influence it.
There is much more to running a successful, sustainable Social Selling program that you might think. In this presentation we discuss all of the elements required for long term success and the challenges that organizations face in this area.
Prospecting is tough! You have to get creative in your strategy to get in the door and build your pipeline. You can’t use the same old tired strategies. Your prospects won’t even notice you. Come discover five
new prospecting strategies today’s sales pros use to get more leads.
Changing regulatory requirements, combined with increasing content volumes and channels, and antiquated processes have sharply increased costs and risks for medical device manufacturers. Estimates put the industry’s total “cost of content” at over $3 Billion world-wide—not including the costs of compliance risk.
Now, solutions built on structured content and process automation technologies are delivering a 30-40% cost and turnaround reduction (and 50% reduction in risk) for manufacturers such as GE Healthcare and Stryker.
Join me, Scott Abel, The Content Wrangler, for a discussion with Marc Miller of Transperfect Medical Device Solutions, about where content costs and risks may be hiding in your medical device content production process. Marc will discuss the technologies that can help you manage the challenges, and he will talk briefly about the strategies you’ll need to employ in order to take advantage of the next wave of content technology innovation.
A View of the World's Largest & Fastest Growing Data Center Spot and why you should be there
The Northern Virginia market, which includes multiple locations in/around Washington DC, continues to be one of the largest and fastest growing datacenter hot spots in the world and top market for cloud providers. While much has been said about the area, please join us to discuss the latest in: what makes the market special, why so many firms want datacenter space there, how the market is evolving, and which locations to consider when thinking about a deployment in the area.
Please join us for a webinar with Kelly Morgan, Vice President at 451 Research and Mark Kidd, Senior Vice President and General Manager for Iron Mountain Data Centers, for a discussion on the Northern Virginia market and Iron Mountain’s approach to the market.
Learn advanced sales intelligence techniques for identifying opportunities, finding and creating lists, and making a great impression. You’ll discover web search secrets for using Google, social media, and the Invisible Web in ways you never thought possible, to help you dramatically improve your sales efforts and win more business.
As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods to connect with your best buyers.
The answer isn't always creating more content—it’s getting the most out of your best content.
In this webinar, we’ll share 10 underutilized tactics you can use to broaden your content exposure and improve engagement at all stages of the funnel.
Many Sales Executives are under the impression that they are not getting the results they have expected from sales training. This webinar will discuss how setting the right objectives for sales training is a corner stone to improve this situation.
Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.
Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.
In this webinar, you'll:
* Learn the different types of influencer marketing and understand which is right for you
* Discover the right influencers for the best results in your specific industry
* Get tips from a super influencer on what works for them and what turns them off
* Avoid the mistakes of bad influencer marketing strategies
* Virginia Sallas Castilio, BBC
* Bill Arzt, COO and co-founder, FitReserve
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
I’d like to invite you to join a live demo webcast of ClearSlide's new Polaris Release. If guided selling is a top priority this year, attending this hands-on session will give you a practical solution.
Learn how our recommendation engine puts content in context, guiding reps through the sales process – surfacing approved ClearSlide content in Salesforce at exactly the right time. This gives marketers real-time insight on what content reps present and send customers, and how customers react.
You will learn how marketers can:
•Ensure sellers stay on message with approved content
•Recommend content by sales stage, industry, role and more
•See the impact of content with detailed customer engagement analytics
•Measure success of account based marketing campaigns
Actors know what it takes to appear confident in front of any type of audience. Learn 5 simple acting tips that will help boost your sales confidence -- and boost your prospect’s confidence in you and your solution!
The process of content marketing can be defined by a four pillar system: Creation, Experience, Distribution, and Insights. Marketing teams must have the people, processes, and tools in place within each pillar of the framework in order to effectively execute their content marketing strategies, but many teams fail to fulfill all four pillars.
Do you know where your efforts are lacking?
In this webinar, we're joined by four marketing leaders from Kapost, Integrate, and Radius (each representing an area of the four pillar framework) who share their top tips for improving your content marketing processes and technology.
You will learn:
- The 4 Pillars of Content Marketing framework
- Actionable tips for improving your content marketing process
- How to identify technology gaps in your content marketing software stack
Everyone seems to know that sales coaching is needed. Unfortunately, even when sales managers try to coach, they often focus on the wrong things. The solution is ROAM, a simple coaching methodology that gets results!
For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.
As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.
Our panel will weigh in on topics including:
- Selecting an attribution model that’s right for your organization
- Measuring marketing ROI effectively and accurately
- Interpreting attribution data to invest in more revenue-generating tactics
For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them.
Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty.
To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event!
In this webinar, the panelists will discuss:
* Pivoting the drivers of change and the evolution of PFM in banking
* How to improve customer interaction with financial wellness solutions
* Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications
* Driving customer loyalty and engagement with the next wave of financial wellness solutions
* Katy Gibson, VP Product Management, Envestnet | Yodlee
* Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
* Colin Walsh, CEO and Co-founder, Varo Money
* Evan Schuman, Moderator, VentureBeat
One of the best strategies for mapping out your yearly content marketing plan is to take a look back at what worked this year. Understanding the strategies, tactics, and tools that worked (and didn't) last year can help to fuel your strategy as you plan ahead.
In this webinar, BuzzSumo's Steve Rayson will take you through the top performing B2B content of 2016.
You will learn:
- 2016's most popular B2B content pieces and what they had in common
- Topics and content types that were widely shared in 2016
- Insight into content trends that will dominate in 2017
Are you effectively managing performance in your district?
In Managing Performance Made Easy, Steven shares his sales managers simple approaches to conducting quarterly business reviews, managing non-performing sales reps and managing your boss.
In this webinar, you'll learn how to:
•Implement a simple performance management process
•Conduct impactful quarterly business reviews
•Effectively manage non-performing sales reps
•Successfully manage your boss
Greek mythology, the Bible, Star Wars, Lord of the Rings, and Call of Duty – what do these five things have in common? At the core, they are all stories that either have stood the test of time, made their creators lots of money, or both. But it’s not storytelling that makes these things work; it’s engagement—connecting with an audience in a way that moves them to feel or act a certain way.
Engagement is the goal of B2B marketers who use content to connect with their audiences and ultimately make a case for their value proposition. But what constitutes engaging, story-rich content has evolved.
Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers, and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about artificial intelligence, virtual reality, interactive applications, and more.
ABOUT OUR GUEST
Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
Join this session to discover what science reveals as some of the worst sales leadership practices today. How might some of these common sales development practices actually hurting the bottom line and preventing the improvement of sales people? Is your company in danger of creating it’s own sales problems?
Financial services create huge volumes of content designed to help employees to process customer financial transactions and assist customers to make financial decisions or conduct transactions. Each interaction is supported by specific rules and decisions.
Financial information is heavily regulated to ensure content meets compliance requirements. However, compliance-based information is often wordy, complicated and hard to understand. Balancing compliance requirements with clarity and simplicity of content is difficult.
Join me, Scott Abel, The Content Wrangler, for this free online discussion with content strategy expert, Ann Rockley, of The Rockley Group. Attend this webinar to learn how to simplify compliance information while ensuring the message stays the same; work with regulatory reviewers to work towards clear and succinct regulatory content, and develop content quality and consistency standards that are easy to use for everyone in your organization.
Attendees will receive a free copy of the "The Financial Services Global Content Impact Index," an analysis of the quality and consistency of the online content of 33 different banks and insurance companies from around the world. Researchers at Acrolinx examined 5.2 million individual words, more than 600,000 sentences, and 5,225 individual web pages to craft this report. The results will surprise you.
Some things you can count on — and recurring revenue from subscriptions is one of them.
To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.
In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?
To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!
By registering for this webinar, you'll:
* Provide subscribers with the right payment options at the right time
* Get users to pick the subscription option you WANT them to
* Increase payment conversion with an effective pricing strategy
* Create and execute a payments strategy that enables you to reliably scale globally
* Stewart Rogers, director of marketing technology, VentureBeat
* Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
* Kevin Hennessy, Business development director, North America, Worldpay
* Wendy Schuchart, Moderator, VentureBeat
Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.
She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016, and regularly speaks about her journey and current work at secondary schools, conferences & companies, highlights include VRAR World, WOW Talks, Geek Girls UK and CFG Annual Conferences, WATC Women in Tech, Hult MBA Alumni, Bloomberg Breakfast Brief and Fintech Security Summit. She has also hosted and continues to host webinars on neuroVR and women in tech with BrightTALK and BeMyApp. Luciana has lived in Brazil, Portugal, England and the US and has a MA & BA Law degree from Cambridge, Leadership and Systems Thinking certificates from Harvard Extension School, and an MA (Distinction) in International Business from Hult Business School. She has recently launched a solo venture SE3 Solutions -- currently in stealth mode -- seeking to accelerate new and emerging tech’s voice in the e-health/digital education space.
Much of AR is centered around the interface and the glasses, from Pokemon Go to Google Glass, but the future of Augmented reality in your daily life may be without any visual device at all. Changing desks into computers, reading documents as they land in your inbox and transforming walls into new worlds of information and efficiency - the future of AR has a lot to offer.
So join George Popescu, CEO of Lampix, as he discusses the future of Augmented Reality without glasses - what the realities are, the challenges, where this industry goes from here and when it will be entering the workforce.