The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.
A strong opening is critical to the success of your presentation today. Learn how to create an “Out of the Box” presentation opening that stands out from the competition and gives your prospect a compelling reason to pay attention.
Getting started on an IoT project? Are you going to build a business or a liability for yourself? Canonical commissioned a research of 361 IoT professionals to find out how their projects are progressing. The findings were compiled in a report titled Defining IoT Business Models, which explored the practices of organisations currently implementing IoT projects. You can read it for yourself at http://ubunt.eu/vkTPIW
In this webinar, Canonical's EVP of Devices & IoT and 451 Research's IoT Analyst will discuss our findings as well as the challenges and opportunities businesses will face with the internet of things!
Join our webinar to find out...
>How businesses can monetise the internet of things in the long term
>What skills they need and where to find them
>How to address fundamental security considerations.
We all know the importance of a well-defined buyer persona. It tells everyone at a company who we sell to and what makes that person tick. A buyer persona is a fictional representation of your ideal customer. But, when a company grows globally, does that ideal customer change?
Last year, HubSpot decided to "Go Fast in France." There was a lot of fanfare, hiring of French staff and several references to a famous cycling circuit. But, there wasn't a whole lot of thought given to exactly who were marketing, selling and servicing.
Join me, Scott Abel, The Content Wrangler for a discussion with Christopher Englund and Marco Chieppe of HubSpot about the importance of building market-relevant buyer personas. You’ll discover how following a roadmap—and doing your research ahead of time—can help you develop international buyer personas that work.
We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?
But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.
Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.
You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.
This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
In a rapidly evolving and digitized economy, the adoption of cloud services is accelerating for companies both small and large who want to remain competitive and relevant to their market and clients. Network transformation becomes critical for enterprises to support these cloud initiatives and in this context the emergence of SD-WAN is very timely. If you are considering SD-WAN to access cloud applications and leverage the Internet for your wide area network, this webinar will provide insight into real life SD-WAN deployment considerations. This knowledge will help you fast track your SD-WAN decision-making process and avoid costly mistakes.
Join this webinar to learn:
• How connectivity and security need to be a critical consideration of SD-WAN deployment, both at the data center and small branch office level
• How SD-WAN network analytics can provide you with detailed visibility into the behavior of your network and can help your IT organization better manage workload and performance
• Why it’s important to select a partner who is flexible and can offer choices from the design, deployment and management of the transformation
• And more
The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building an multinational presence means ensuring your content is global-ready.
Join me, Scott Abel, The Content Wrangler, and my special guest, senior analyst Rebecca Ray of Common Sense Advisory, as we discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.
Attendees will learn how to apply domestic market discipline to global rollouts, steps to follow when creating a practical strategy, and the importance of validating domestic marketing profiles to ensure they are appropriate for global use. You'll also learn how customer journey maps, auditing and categorizing of content for local markets, and establishing content tiering criteria based on hard data can help you be successful.
In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time? Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and fuel your pipeline.
Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.
Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.
As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
You’re thoughtful about the web content you create to attract prospects and to serve existing customers. You take great care to make sure your content is well-written, properly-punctuated, and error-free before you publish it. It’s what you’ve always done. But, it’s no longer enough.
Interactive voice response systems, intelligent personal assistants, chatbots, smart homes, smart devices, and smart appliances introduce new content requirements. Your web content needs to be both human-readable and machine-processable to deliver on the promise of these emerging technologies.
Join me, Scott Abel, The Content Wrangler, and my guest Andrea Volpini, CEO and co-founder of WordLift, for this free, one-hour webinar on how to quickly make your Wordpress web content more capable. You will learn how creating semantically-rich web content in Wordpress can help you develop new ways of interacting with your audience.
You’ll discover how building a knowledge graph can empower your web content—making it readily available to chatbots, smart crawlers, voice interfaces, and personal assistants. You’ll find why making your content machine-friendly can help you optimize your content, so it appears at the top of the search results. And, you’ll learn how making your content intelligent can provide you with actionable business insights and metrics that matter.
You may already know the value of content that is constructed based on its purpose rather than just presentation. But many solutions today lock that value into one product or silo, inhibiting collaboration and reuse across the enterprise.
The Darwin Information Typing Architecture (DITA) is a widely-adopted XML standard that delivers on this promise of intelligent content, but there are some inhibitors to adoption. Some see it as too complex. Others work to create content in compliance with an existing content format such as HTML or Markdown. With Lightweight DITA in the works, we can finally bridge the gap between the promise of intelligent content and the challenge of diverse authoring platforms and communities.
Join Scott Abel, The Content Wrangler and his special guests Michael Priestley, one of the original architects of the DITA standard, and Rob Hanna from Precision Content, for a free one-hour online discussion designed to help you decide whether you should consider adopting DITA or Lightweight DITA.
When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take. Every customer journey is unique, and likewise, every customer has different needs. As a result, so much time is spent mapping multi-touch, cross-channel journeys that the evolving customer has already moved beyond, making it difficult to take profitable action.
Join Liz Miller, Senior Vice President of Marketing for the CMO Council, and Kathy Koontz, Director–Customer Journey for Teradata, as they discuss the steps that marketers can take to better inform and influence the customer journey.
A few key topics of discussion will include:
• The importance of integrating online and offline data to get a better understanding of where the customer is in the journey
• Understanding which insights marketers can use to influence the customer’s next steps
• How to interact with customers at the right time and with the right message to influence and shape the customer journey
Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
The Connections, Contracts and Outcomes you want are waiting for you to become an “eligible receiver.” When you develop the qualities and apply the tactics that engage them then what you’ve been seeking will also be seeking you.
Jim Cathcart, author of Relationship Selling, The Acorn Principle and The Self Motivation Handbook is one of the top speakers in the world: Sales & Marketing Hall of Fame, Speaker Hall of Fame, TEDx top 1% (over a million views), Golden Gavel Award and more. He has worked with over 3,100 clients in applying this strategy and it will work for you too!
More and more organizations are taking advantage of the benefits a globally-distributed workforce can provide. Although dispersed teams promise substantial growth opportunities and a reduction in overhead costs, managing them can be problematic. The secret to success is in understanding the differences you’re likely to encounter when managing teams across borders, cultures, and time zones.
Join me, Scott Abel, The Content Wrangler, and my special guest, Barry Saiff, CEO of Saiff Solutions, for a free one-hour webinar on resolving the most common cross-cultural team management challenges.
In this session, using real-life examples, you’ll learn how to address global cultural differences in the way people deal with conflict, relate to authority, ask and answer questions, express respect, and practice equality in the workplace. You’ll hear useful advice—gathered from our own experience managing a global team that spans North America, Asia, and Europe. You’ll leave knowing what you need to do to succeed.
Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.
Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.
Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.
By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
Discover the biggest challenge to both inbound and outbound sales efforts and how to address it so both thrive. In this session, you will learn the key component for success in both your inbound and outbound sales strategy.
To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
VR has sprouted a lot of startups, but not a whole lot of revenue yet. Yet the theory is that where there’s investment, there’s got to be fire. In this new wave of VR technology, refined console headsets are being set loose in the world, and mobile VR and mobile 360 are growing more popular with consumers. So it’s time to start thinking about a monetization strategy.
In mobile, for instance, freemium with a combination of ads and in-app purchases is the powerhouse that generates over 95 percent of revenues. For consoles, downloadable and extended content plus microtransactions are the big money makers. But virtual reality is an entirely new way of interacting with content. Will consumers be willing to stand through advertisements? Will they trust a virtual reality payment method, or is the technology too new to engender consumer confidence?
In this VB LIve event, you’ll learn about:
* The future of VR payments, commerce, and innovation
* How payments technology is revolutionizing VR/AR experiences
* The challenges that emerge from the consumer and merchant side
* The global perspective of VR/AR and where it is headed
* Stewart Rogers, Director of Marketing Technology, VB
* Cleveland Brown, CEO, Payscout
* Charlie Fink, VR columnist, Forbes
* Rachael Brownell, Moderator, VentureBeat
Inbound Marketing, Outbound Selling, Social Selling and Content Marketing: So many options. So little time!
If you have been struggling to find a balance between staid and traditional outbound selling and time-sucking inbound strategies, do I have the panel for you! I will be interviewing three of the world’s foremost experts in Sales, Social Selling and Inbound Marketing. Shawn Karol Sandy, Tamara Schenk and Maxwell Bogner will share their thoughts and tactics on winning strategies they have used to bridge and balance the gap between Inbound and Outbound.
When sales is truly enabled, the right sales team consistently achieves maximum success in every performance moment from opening new relationships to closing sales. The enabled sales team has the right message, has demonstrated proficiency in the process, dependably executes on the right recipe and has the right support at their fingertips, To do this effectively key elements of the enablement process, which are typically overlooked, MUST be right.
In this webinar you will learn how to:
Pinpoint prospects more likely to say yes in a shorter time frame to avoid misusing time
Craft messaging which keeps prospects/clients engaged and sales moving forward at every stage
Uncover blind spots which can ruin results even if everything else you do is right.
Tune in to also hear the bonus you get when you get Sales Enablement right. When Business Development is done right, there is no limit to what can be accomplished.
A straightforward, research validated structure to enhance performance at any level. This program presents three easily implementable strategies to: set better goals, leverage the science of performance-based skill development, and monitor and course correct any plan of action to achieve maximum productivity.
Designed to give leaders, managers and individuals the tools they need to improve performance—in themselves, their colleagues, and their teams.
Sales enablement is providing the sales organization with what they need to sell more effectively. How is your organization doing that and what do you need to know about the future of sales enablement? Alice Heiman will lead a lively panel discussion on this topic. Please join her, Elinor Stutz, Inspirational Speaker and Educational Trainer at Smooth Sale, Nancy Nardin, Founder of Smart Selling Tools, and Mike Kunkle, VP Sales Transformation Services at Fast Lane as they define sales enablement and discuss its future.
Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster.
Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic, for this free webinar. During this high-energy, hands-on session, you will learn how to create and share micro-eLearning demos using Camtasia 9.
If you have Camtasia on your computer, you will be able to follow-along with Kevin and create a software demonstration using the Camtasia Recorder. The free trial version, available at https://www.techsmith.com/download/camtasia, will work great for this session.
Follow along with Kevin and take your recorded video into the Camtasia Editor and add content such as title pages, callouts, and animations. Lastly, you can share your eLearning masterpiece so it can be accessed by the widest possible audience. And you'll do it all live, and in less than an hour.
Note: Participation in this event is encouraged, but not required. If you prefer to simply sit back and watch, it would be best to attend this webinar using a device with a reasonably-sized screen (such as a tablet, laptop, or desktop computer). If you would like to follow-along, you'll just need Camtasia on your computer using either the licensed or trial version. Kevin will be using the PC version of Camtasia. Because the Mac version of Camtasia is different, it is recommended that hands-on attendees use the PC version of Camtasia if possible.
1) Best practices for recording short demonstrations using the Camtasia Recorder
2) How to quickly produce micro-eLearning in the Camtasia Editor
3) How to quickly share/publish content for the widest possible audience.
Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Articulate Storyline, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.
Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.
In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.
Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!
Don’t miss out!
* Why broad segmentation is no longer enough
* How shopping bots, AI + more enable one-to-one marketing
* How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
* How engagement, experience and retention improve one-to-one marketing
* The importance of not being creepy
* The trends and future of hyper-personalization
* Cherie Yu, Head of Local Marketing, Lyft
* Dr. Martin Prescher, CTO of AutoGravity
* Stewart Rogers, Direct of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.
David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David Daniels – CEO & Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.
There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.
Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
VR Simulation & Training has been used successfully for decades, but often at a cost of tens of millions in industrial hardware. Now Sim & Training is far more accessible and has myriad use cases in Industry - Oil & Gas, Retail (warehousing), Manufacturing, even Corporate Training.
Amy Peck will share how industries are embracing this technology and seeing measurable ROI. The critical component is end-to-end execution, from building bespoke training modules to integrating into existing Learning Management Systems (LMS) and back-end data stores and analytics.
Despite the past two years of hoopla surrounding VR technology, adoption rates are low and retention rates are even worse. Giants such as Facebook, Google, and Samsung have dumped billions into the space, but why isn't it taking off yet? In this webinar, Brian Herrera, CEO of Vidi VR, will give an outsider's look at the inside of this nascent industry and lead a candid discussion about:
- Hurdles in the way of widespread adoption (spoiler alert: it's NOT technology)
- The true value proposition of VR for consumers
- What the big players and "thought leaders" got wrong
- How Vidi VR is a differentiator in the industry
Can government institutions use modern tools and technologies to become more flexible and responsive to their constituents? What should they be looking at, and how should they adapt to the challenges of data security, privacy, and reliance on legacy systems? Digital transformation is an ambitious project for any organization; government decision-makers are hoping it will provide a path to broader citizen engagement, empowered employees, and new digital infrastructures that will provide better access to data and services.
In this webinar we will discuss the results of a survey on the challenges and imperatives of digital transformation, including the perspectives of government managers on their technology and operational challenges and expectations.
Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.
Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.
Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.
Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.
• Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
• Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
• The underlying semantic architecture to build a truly mature and scalable approach to linking content and data
ABOUT THE PRESENTERS
Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
AI apps are shaping up to be an essential part of financial institution and fintech offerings. Yet these innovative solutions are only as useful as the data they can access. In our webinar, we’ll show you how to apply predictive analytics and AI to a massive scale of data to derive valuable insights and power more personalized user experiences.
From financial wellness apps that help your customers save money, to chatbots that assist users with making payments, the better you understand your users, the more relevant your solutions will be. Learn how AI technology and tools can help detect patterns in financial and transactional data, predict future events and even enable you to suggest a course of action for your users, resulting in a deeper and more meaningful connection.
In this VB Live webinar, you’ll find out how to:
• Drive customer engagement and loyalty with the next wave of financial wellness solutions
• Use predictive analytics and AI to deliver more personalized and engaging apps and chatbots
• Provide users with intelligent financial guidance based on past behavior
• Extract valuable insight from a wealth of data to measure users’ financial health
• Partner with vendors to develop the machine-learning based systems that constantly analyze data and derive insights to drive more meaningful conversations with your end users
* Katy Gibson, VP of Application Products, Envestnet | Yodlee
* Dion F. Lisle, VP Head of FinTech, Capgemini America Inc.
* Adam Nathan, Director of Product Management, Varo Money
* Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
* Stewart Rogers, Director of Marketing Technology, VentureBeat
Technical decision makers intimidate many sellers. As a result, sales and support teams sell themselves short. Learn how to overcome obstacles and cultivate relevant and lucrative relationships that impact customer acquisition and customer retention.
The smartphone is the world’s first three-foot device — the only piece of technology that’s never out of your reach, from waking to sleeping. It’s the first thing a consumer reaches for in the morning, the tool they rely on throughout the day, and the last thing they look at in the evening.
While some might argue that this has some troubling psychological implications, what it really represents is a huge opportunity for app publishers and developers. In-app advertising ad revenue is expected to generate $53.4 billion dollars by 2020.
To get in on a chunk of that pie, don’t miss our latest VB Live event. We’ll explore all the ins and outs of in-app advertising, including innovative monetization tools and tactics, pitfalls to avoid, and how to find out where the money is.
Don’t miss out!
You’ll learn about:
* Tools and tactics for publishers to monetize mobile apps (capture form, overlay, banner ads)
* The role of sponsors and partnerships in mobile app monetization
* Overcoming the challenges posed by technology fragmentation
* How to NOT leave money on the table.
* Alex Tarrand, VP of Marketing, Lucktastic
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and JD Williams in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.
During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for JD Williams, will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how JD Williams moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped JD Williams to meet business objectives, drive revenue and, above all, improve the customer experience.
Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.
Among the topics to be discussed:
•How data and analytic insights can help identify a customer’s stage in the buying journey
•Why integrating online and offline data is critical for a holistic view of the customer
•Real-life business benefits of optimizing customers’ journeys
As a technical communication professional, you know your work is valuable. But what if you're called upon to define, defend, and promote that value? Is it enough to say that good technical content reduces customer support costs? No, it’s not.
Join me, Scott Abel, The Content Wrangler, and technical communication management experts, Barry Saiff, CEO of Saiff Solutions, and Dave Wilks, Senior Technical Writer at Cloud Elements, for a free one-hour webinar to explore what it takes to communicate value to upper management effectively.
You’ll discover how adopting an “intrapreneurial" mindset can help you sell the value of innovative ideas, new approaches, and improvements in technology. And, you’ll leave equipped with practical actions you can take to convince “bottom-line” focused management that spending money on technical documentation can help them achieve their business goals.
Digital transformation is real, and it’s happening – our data in the retail industry lends more insight to the state of the transition. It is an inescapable truth that every business is becoming a digital business empowered by new software initiatives such as AI, Robotics and IoT. The adoption of these disruptive trends will force a divide between business leaders and laggards. With the upcoming Black Friday and Cyber Monday, how prepared are you to meet rising customer expectations. As the pace of innovation accelerates, retailers need to act now. Our Global retail research illustrates a significant gap between digital leaders and laggards and even a modest investment can improve operational efficiencies and agility.
The retail industry is bursting with digital innovation driving change. This session will review:
•How differentiation demands digital maturity
•Transformational technologies essential to create immersive, connected retail experiences across digital and physical worlds
•The role of cloud services and its impact on customer experience, agility, efficiency and risk
Who doesn’t want more fame, more influence, more respect and a legion of superfans? But blogging and podcasting are a time suck and building up that legion of superfans will take you years. Great news: there’s an app for creating quick video shows with your friends and followers that gives them the three things superfans crave: access, attention and acknowledgement.
But hasn’t this collaborative video thing been tried before? Yes. Dozens of times. But no one else has followed the wisdom of Jerry Springer like the Clipisode team has. Jerry Springer? The talk show guy? Do we have to fight on camera and take paternity tests? Of course not. Not if you don’t want to.
Join me, Scott Abel, The Content Wrangler, and publishing software expert Brian Alvey for a free one-hour webinar that takes a deep dive into Clipisode, a unique app for creating collaborative videos. See how Clipisode turns the influencer takeover model inside out and puts broadcast-quality video publishing power into anyone's hands — letting you go from concept to execution in minutes. Plus, get a first-look at a new online studio brands and agencies are using Clipisode to build branded animations for video shows.
Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.
As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?
Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.
In this webinar, you’ll explore:
* Myths and realities of AI replacing vs. augmenting staff functions
* How to bake AI into your business strategy
* On- and offline use cases for AI
* The future of AI for business
* Avinash Gangadharan, Sr Director of Engineering, Walmart
* Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
* Deep Varma, Director of Engineering, Trulia
* Stewart Rogers, Director of Marketing Technology, Venturebeat
* Rachael Brownell, Moderator, VentureBeat
Today’s marketing machine must be aligned to the agile flow of today’s fickle customer, able to adjust and adapt in real-time, thinking and often predicting behaviors in context to allow an organization to swiftly advance, iterate and optimize across functional boundaries.
The CMO Council, in partnership with IBM Watson, will share new thinking and best practices for making this new marketing operation a reality in a one-hour interactive webcast featuring subject-matter experts and brand leaders currently making the bold shift to meet the customer where they stand. Joining the session will be Dario Debarbierie, CMO of IBM Watson North America and longtime CMO Council Advisory Board member, who will discuss the latest trends, from the API economy to the real opportunity of cognitive computing being applied to the marketing engagement engine.
Customers expect fully personalized brand experiences every time. And if you don’t deliver, they’ll walk. The good news: as they adopt an increasing number of digital channels, we’ve become privy to a sea of customer data. And that’s opened up the ability to not just understand what they do, where they go, and when, but what they actually want.
If you do it right, you can figure out what they want before they do, then deliver it and find yourself with yet another loyal customer.
Doing it right isn’t about how much you collect, but what you’re collecting. It’s knowing what metrics to track, what KPIs to watch, and understanding exactly what you’re looking at. Join our latest VB Live event to learn all of this — plus get insight into the marketing analytics investments you need to make, how to turn data into action, and more.
You’ll hear about:
* Generating meaningful AND actionable data insights from marketing analytics
* The role of analytics in creating an engaged, loyal, and high spending customer
* The new segmentation: how analytics drives a more personalized customer experience
* How to prioritize investments in marketing analytics
* Helen Pan, Director of Marketing, Boxed
* Kelsey Cohen, Director of Marketing, FarmLogs
* Stewart Rogers, Director of Marketing Technology, VB
* Rachael Brownell, Moderator, VB
This webinar will help those in charge of conducting contests to inspire results and actions to increase sales. Learn how to create a successful SALES contest that can change behavior and your bottom line….which can be FUN! Learn what to to reward, how to reward and types of rewards.
Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.
Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
Your content experience is the environment in which your content lives, but it’s also so much more than that. It’s the place where all the user action takes place. It’s where a visitor converts to a lead, and where you can measure your content’s effectiveness across the entire buyer journey.
If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer. In this live webinar, you’ll learn:
- Why you need to start focusing your content marketing efforts on optimizing your content experience
- How to build a high converting content experience
- How a well-optimized content experience can help enable content to be used across your entire B2B organization