Hi [[ session.user.profile.firstName ]]

Content Marketing

  • Breaking Into FinTech 101
    Breaking Into FinTech 101 Sophie Winwood (Innovate Finance), Ina Yulo (BrightTALK), Valentina Kristensen (OakNorth), Kathryn Harris (LBG), Nina Mohanty Recorded: Apr 19 2018 64 mins
    FinTech is a hot and trendy industry with topics like blockchain, digital banking, and cryptocurrencies on just about everyone's lips. The peaked interest in the sector has even encouraged universities, such as Oxford, to create courses specifically for FinTech. Meet-up groups and accelerators are also constantly delivering workshops on the top skills needed to make candidates more attractive to hiring managers.

    Join this session to learn:
    Do you need a background in Financial Services or Tech?
    The key skills that all FinTech start-ups will be looking for
    The positives and negatives of working for a large institution
    The positives and negatives of working for a start-up
    CV hacks: some easy ways to make your CV more FinTech-friendly
    Top resources available for people who want to learn more
  • Gaining Traction With Every Digital Interaction
    Gaining Traction With Every Digital Interaction Liz Miller, CMO Council ; Matthew Harris, Sendwithus ; Diana Baldwin, SunTrust Recorded: Apr 18 2018 64 mins
    We are thrilled to announce the CMO Council’s upcoming live webcast, in partnership in Sendwithus, “Gaining Traction With Every Digital Interaction.” Join us on April 18, 2018, at 10am PST/1pm EST as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements.

    Among the issues to be discussed are:

    ●The operational requirements between marketing and product teams that are needed to empower collaboration and maximize transactional communication impact

    ●Missed opportunities for marketers to maximize relationships through connected content strategies across critical touchpoint

    ●Strategies for advanced segmentation and precision personalization across each communication

    ●Unification across diverse organizational ecosystems to align brand experiences and calls to action

    ●Leveraging valued and opt-in communications in an age of heightened restrictions and regulations around privacy and customer data
  • The ROI of good design
    The ROI of good design Max Caldwell, Growth Marketing at SketchDeck Recorded: Apr 18 2018 41 mins
    From marketing content to sales presentations and from ads to events, your company has hundreds of design needs each month. Many teams are unable to keep up with the demand, leading to bad design and a decline in productivity. In fact, according to research by SketchDeck, 47% of marketers in the US report having to design customer-facing material themselves.

    Attend our webinar to learn why design is important, the top challenges marketers face scaling good design, and how to build a business case to overcome those challenges for your company.

    Covered in the webinar are:

    ● The impact of good design on revenue growth
    ● What the barriers are to achieving great design in a company
    ● The impact of bad design on sales and productivity
  • Repurposing DITA Content for Microsoft Office Users
    Repurposing DITA Content for Microsoft Office Users Eric Kuhnen and Bill Gamboa Recorded: Apr 18 2018 56 mins
    Technical communicators around the globe use the Darwin Information Typing Architecture (DITA) to help them create structured, semantically rich, topic-based technical documentation designed for reuse. The benefits of DITA, including content reuse, are limited to content teams who use XML editing tools. Content creators working with Microsoft Office tools cannot reuse DITA content easily, so content silos coalesce around the tools that content teams use.

    It’s one thing to understand the value of content reuse. It’s another to find a solution that defeats tool-driven content silos so that teams who don’t have access to—or knowledge of—XML editing tools are able to effectively reuse and repurpose DITA content. Attend this free, one-hour Content Wrangler webinar, brought to you by the content management gurus at Astoria Software, to learn how technical content teams are sharing and repurposing DITA content with team members who create content using Microsoft Office software.
  • NAB Show 2018 Deconstructed
    NAB Show 2018 Deconstructed IBC365 | The Hollywood Reporter | IHS Markit | dock10 | Amy DeLouise Recorded: Apr 18 2018 62 mins
    Not everything that happens in Vegas stays in Vegas: join us right after this year's NAB Show for a full review of what went on, what was hot, and what happened at the conference and show floor.

    It's an opportunity to take the pulse of the industry and find out what media and entertainment tech leaders are focusing on right now. Which vendor's product launches and announcements set the strip talking -- and which disappeared without trace? What's happening in the content supply chain, and what's the future for blockchain, AI, cloud and IP?

    An international panel share their analysis of the big themes and announcements of this year's show - as well as revealing the unofficial themes and what people were really talking about.

    Speakers:
    Carolyn Giardina, Technology Editor, The Hollywood Reporter
    Pzemek Bozek, Advisory & Consulting, Media & Content, IHS Markit
    Paul Clennell, Chief Technology Officer, dock10
    Amy DeLouise, Director / Producer, Amy DeLouise
    .
  • How to Scale Your Account-Based Content and Empower Your Sales Team
    How to Scale Your Account-Based Content and Empower Your Sales Team Tara Robertson, Director of Revenue Marketing (Uberflip); Peter Herbert, CMO (Terminus); Justin Keller, VP Marketing (Sigstr) Recorded: Apr 18 2018 48 mins
    Your marketing team spends tons of time and resources developing the right content to engage your top personas and accounts. But what if you could engage your sales team while making them look like rockstars with your content? Learn how Sigstr, Terminus and Uberflip run their ABM campaigns and empower their sales teams with content. It’s time to move away from the traditional demand gen and outbound sales tactics with a focus on pure volume and towards a personalized approach.

    You’ll discover strategies and tips to:
    - Personalize your account based content at scale
    - Leverage your sales team as your secret weapon for content distribution
    - Win over your top accounts!
  • Webinar: GDPR - 10 practical steps to prepare you for the new regulation
    Webinar: GDPR - 10 practical steps to prepare you for the new regulation Inderjit Mund, Data Consulting Practice Director, Jaywing and John McDermott, Head of CRM, Jaywing Recorded: Apr 18 2018 60 mins
    Get quick, practical GDPR guidance courtesy of Jaywing, and have any crucial questions answered at this webinar session aimed at preparing you for the upcoming regulation
  • Sell More, Faster: Sales Acceleration Techniques you can use right now!
    Sell More, Faster: Sales Acceleration Techniques you can use right now! Peter Strohkorb Recorded: Apr 17 2018 49 mins
    This webinar is ideal for B2B Business Owners, Sales People and Business Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques, but without spending a lot of time or money. It is valuable for salespeople of all calibers, and even for non-salespeople who would like to better understand how selling can work for them.

    Register today!
  • Leading Indicators: Transforming from a dance scholar to a research manager
    Leading Indicators: Transforming from a dance scholar to a research manager Dr Caitlin McDonald, Data, Research & Insights Manager at Tes Global Recorded: Apr 11 2018 13 mins
    Leadership is not about how many people report to us, but what kind of influence we have in the teams and communities we operate in.

    Join Caitlin for a few career stories illustrating how we can step into leadership with confidence and clarity in a constantly shifting career landscape.
  • Start Ups - Diverse By Design
    Start Ups - Diverse By Design Juliet Eccleston, Co-founder and CEO at AnyGood? Recorded: Apr 6 2018 28 mins
    When you’re developing and refining a proposition, it can be easy to focus simply on what most people need and and how you can provide it as quickly and cost efficiently as possible. The 80/20 rule right?

    Those involved in start ups are in the unique position of being able to re-write the rule book. They can be unconstrained within their design process by traditional corporate boundaries and move beyond something that works for most, to something that is both inclusive and extraordinary.

    In this live webinar, I’ll share some of the key techniques we used to develop AnyGood? as a proposition that was “Diverse By Design”. This not only resulted in us having a far more ethical proposition, but one that was more desirable too.

    If you’re in an early stage start up, or are in a larger organisation and have a proposition that’s being developed and refined, tune in and I’ll share my learnings.
  • Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social
    Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social Jean Ginzburg, CEO and Founder of JeanGinzburg.com Recorded: Apr 5 2018 39 mins
    2017 was the year where digital ad spend has surpassed TV ad spend. Brands are switching their ad spend focus from TV, radio and print to digital.

    The majority of our audiences are hanging out online. But before we can market to them, first, we have to identify who is our target market. We will review how to create your customer avatar, identify their pain points and frustrations and pinpoint where the audiences are spending their time online.

    With the target market identified, we will create content to engage users with the branded content. We will discuss the trends in creating content and review the types of content applicable at different stages of the customer lifecycle.

    And now we are ready to disseminate this content on social media and engage with users. We will cover how to use social media to get your message across and connect with users who would be most likely to engage with your brand. The concept here is to engage, ascend the users to eventually become customers.

    Bio: Jean Ginzburg is a best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is also the CEO of Ginball. Ginball's clients range from brand name Fortune 500 companies to innovative start-ups.

    Jean launched her book Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing. The book is a #1 Amazon best-seller.

    Jean's digital industry specializations include Full funnel marketing strategy, Facebook Advertising, Customer avatar development, Sales and Marketing Automation and Social Media.

    Jean has been featured in numerous publications and as a radio and podcast guest. You can find the entire list here:
    https://jeanginzburg.com/articles-and-podcasts/
  • How blockchain can help IoT deliver ROI
    How blockchain can help IoT deliver ROI Jonathan Johnson, Board Member, Overstock.com Recorded: Apr 5 2018 61 mins
    A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.

    But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.

    In this webinar you'll learn:

    *What distributed ledger technologies such as blockchain mean for businesses in 2018?
    *How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
    *The future of universal architecture and what it means for autonomous products and services

    Speakers:

    * Jonathan Johnson, Overstock.com Board Member. Medici Ventures President
    * Bob Kain, CEO, Luna DNA
    * Jessica Groopman, Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Step in Your Customers’ Shoes for Best Growth Through CX Tech
    Step in Your Customers’ Shoes for Best Growth Through CX Tech Lynn Hunsaker, Chief Customer Officer at ClearAction Continuum Recorded: Apr 5 2018 35 mins
    Customer experience technologies play significant roles, yet it’s not uncommon for CX tech to actually make it harder to be a happy customer. To get it right, you need to look at customer experience technology not from an employee’s viewpoint, but from your customer’s perspective.

    For customer relationship management, automated customer interactions, customer loyalty, enterprise feedback management, customer communities, social media and other platforms, this presentation will show you how to get beyond a technology-centered definition of customer experience management to view things the way customers do, and to leverage CX tech to inspire customer-centered management company-wide in ways that customers will reward with enthusiastic recommendations and expanded spending with your brand.

    About the speaker
    Lynn Hunsaker is Chief Customer Officer of ClearAction Continuum, which centers businesses on customers by empowering marketing and customer experience teams to adopt customer-centric outside-in thinking and influence for accelerating growth. She led customer experience strategy at Applied Materials and Sonoco Products Company since the early 1990s where her roles included Voice of the Customer Manager, Customer Satisfaction Improvement Manager and Head of Corporate Quality. Lynn has authored 3 customer experience handbooks, including Innovating Superior Customer Experience, and she was author of the year in 2017 and 2015 on CustomerThink.com. She is past president of Silicon Valley American Marketing Association and currently on the Board of Directors for Customer Experience Professionals Association. Lynn co-founded the ClearAction Value Exchange, which helps companies crack the code to overcoming organizational barriers to success with customer-driven change initiatives.
  • SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank
    SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank Holly Miller, Brand Ambassador, Searchmetrics Recorded: Apr 3 2018 35 mins
    SEO & Content Marketing are the couple to beat. By understanding the art & science of SEO, this dynamic duo can help marketers in any vertical leverage their content marketing efforts to increase rankings and get eyeballs on their content.

    The Internet didn’t exist 20 years ago. Especially in the form it does today. The Digital Revolution is an exciting time to be a marketer! Today there are more smart devices and more ways to search than ever before.

    While there are no silver bullets, what I know for sure is that there are certain weapons & tactics you need in your tool bag that will help you hit your mark.

    What should be in your bag: (what you’ll learn)

    - Ranking research from Searchmetrics - Industry Ranking Factors https://www.searchmetrics.com/knowledge-base/ranking-factors-industry/
    - Tactics for ranking as a Featured Snippet when people type questions into Google
    - Content checklist: seasonality, semantic association of topics, search volume & intent
  • Publishing DITA Content to a Chatbot
    Publishing DITA Content to a Chatbot Patrick Bosek Recorded: Apr 3 2018 60 mins
    Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be a helpful content delivery tool today. Join The Content Wrangler, and Patrick Bosek of Jorsek LLC to learn how you can publish your DITA content to your chatbot.

    As a part of this process, Patrick will talk about how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.

    About Patrick Bosek

    Patrick is a co-founder and Director of Customer Success at Jorsek LLC, the makers easyDITA. Since beginning with Jorsek LLC in 2005 Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

    Patrick is a software industry professional specializing in developing, productizing, and solving problems with product content software. He is a highly skilled developer, thoughtful manager, passionate customer advocate.
  • Establishing a Foundation for Digital, Influencer & Inbound Marketing Strategies
    Establishing a Foundation for Digital, Influencer & Inbound Marketing Strategies James Michalak, Director of Business Development, IZEA Recorded: Apr 3 2018 21 mins
    Content marketing is the very foundation of any marketing strategy. With limited time and resources, content is easily one of the best investments any business can make.

    Targeted content can form the backbone for influencer and inbound marketing initiatives, thus maximizing the utility of short-form articles, white papers, ebooks, or infographics. In this presentation we take a look at how businesses can gain awareness, build trust, and grow with a content-first mentality.

    Things you’ll learn:
    - How to maximize your spend with content
    - The Content Formula (Medium + Distribution x Frequency = Sales)
    - Diversification of distribution and how to use digital assets effectively
  • Storytelling in 360°
    Storytelling in 360° Laura Helm, VP of Commercial Partnerships at Blend Media & Nick Woodford, Marketing Executive at Blend Media Recorded: Apr 3 2018 26 mins
    Learn about how interactive 360 experiences are disrupting traditional media, and what challenges they solve for marketers.

    Blend Media are the world’s leading provider of immersive 360 experiences. They have built the world’s largest library of premium 360 video and VR images and are a hub for 360 Creators, a global network of expert 360 video professionals. They also host the largest 360 video page on Facebook and are partnered with the Facebook 360 brand.

    Throughout this webinar Blend Media’s VP of Commercial Partnerships Laura Helm and Marketing Executive Nick Woodford will be discussing the challenge that 360 content solves for marketers by touching on their own experiences of working within the 360 and VR industry, and they will be showcasing their own 360 editor.
  • Reduce churn and maximize subscription revenue with machine learning
    Reduce churn and maximize subscription revenue with machine learning Emma Clark, Sr Product Manager, Recurly Recorded: Mar 28 2018 61 mins
    Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.

    Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent.

    Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning.

    Don’t miss out!

    Registration is free.

    In this webinar, you’ll learn...
    * The power of dynamic retry logic, optimized for each individual invoice
    * The incremental lift that a well-designed dunning strategy can have on revenue
    * The key metrics every subscription business should understand to prevent churn
    * How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions.


    Speakers:

    * Emma Clark, Director of Product, Recurly
    * Devin Brady, Data Scientist, Recurly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Recurly
  • Cyber Security: Protecting Assets
    Cyber Security: Protecting Assets IBC365 | TVT | DPP | Juniper Networks Recorded: Mar 28 2018 65 mins
    With viewers consuming content on an increasing array of devices and platforms and the virtualisation of workflows, the task of protecting assets has never been so complicated and costly. Add to this the fact that the media industry is a high-profile target for hackers and it becomes clear that cyber security is at the top of the agenda for all those involved in the media supply chain.

    Join this IBC365 webinar, sponsored by Juniper Networks, to hear from senior industry figures who will examine where the weaknesses lie in the production, delivery and distribution workflow and consider what can be done to address vulnerabilities and make sure that film and TV is consumed as intended by broadcasters, platforms and content owners.

    The webinar will cover:
    - Identification of supply chain vulnerabilities
    - Best practice for safe guarding assets
    - The role of people in protecting content
    - How best to anticipate a cyber breach
    - What to do if your security is compromised

    Speakers:
    Peter Elvidge, Vice President of Technology, TVT
    Dr Mark Harrison, Managing Director, DPP
    Spencer Stephens, Production & Media Technology Expert
    Lee Fisher, Security Specialist, Juniper Networks
  • Webinar: Examining the Marketer email tracker 2017
    Webinar: Examining the Marketer email tracker 2017 Skip FIdura, strategy and insight director, dotmailer Recorded: Mar 28 2018 60 mins
    Get yourself online for an exclusive look at the findings of our study into how marketers use email. Is email still the heart of a marketing mix that works? And is email an ROI winner or loser for marketers?
  • Growthhacking content creation to transform your business
    Growthhacking content creation to transform your business Lisa Gibbs, Director of News Partnerships, Associated Press Recorded: Mar 27 2018 60 mins
    Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

    Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

    To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

    By attending thIs webinar, you'll learn how optimizing content can:

    * Increase relevance for consumers across channels
    * Leverage data to increase consumer engagement with content
    * Increase the volume and scope of content, netting stronger conversions.
    * Seize customer journey opportunities when they appear

    Speakers:
    * Lisa Gibbs, AP Director of News Partnerships, Associated Press
    * Ari S Goldberg, Founder, Barber Surgeon’s Guild
    * Peggy Anne Salz, Principal, Mobile Groove Consulting
    * Rachael Brownell, Moderator, VentureBeat
  • Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018
    Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018 Kath Pay & Komal Helyer Recorded: Mar 27 2018 60 mins
    In January 2018 we subscribed to emails from 80 different retail brands of all sizes, markets and name-brand familiarity and put all the findings together in a 30 page report written by Kath Pay, in partnership with Pure360 (our guest brand*)

    This webinar will discuss the insights discovered within the report plus :

    -Hear expert advice from Komal Helyer of Pure 360 and Kath Pay of Holistic Email
    -Learn from these findings, to help you shape and plan your forms in readiness for GDPR
    -Be equipped with ideas to test to ensure that your list will grow beyond May 2018

    About the speakers:

    Kath Pay, founder of Holistic Email Marketing - Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is a leading email marketing speaker and trainer and recognised as a top international email marketing thought leader.

    Komal Helyer, Head of Marketing at Pure360 With over 18 years of email and digital experience, Komal has a deep understanding of marketing strategy, a marketer's needs and how that translates into the use of marketing technology. She leads the Pure360 marketing team with a focus on market positioning, market growth strategies and customer lifecycle marketing.
  • You Should've Been a Doctor: How to turn your interests into a career
    You Should've Been a Doctor: How to turn your interests into a career Ina Yulo, Senior Content Strategy Manager, BrightTALK Recorded: Mar 23 2018 44 mins
    Ever since she was a kid, Ina Yulo's grandmother told her that she wasted the skills she had in math and science by going into the marketing and communication field. "You should've been a doctor," said her grandmother. To which she responded, "But I don't WANT to be one."

    Despite taking a while for her to really feel comfortable and proud about her chosen path, she now has a thriving career running content strategy and communities for the FinTech industry, where she has grown a community of over 300,000 global members.

    Join this session where you will learn:

    -How to intelligently turn your interests into an income-earning profession
    -The importance of putting time aside for learning
    -Finding your niche, your tribe, and yourself
    -The importance of speaking opportunities and throwing yourself out there
    -Branching out -- How not to be a one-trick pony
  • Beyond the Basics: Why Customers Are Demanding Next-level Personalisation
    Beyond the Basics: Why Customers Are Demanding Next-level Personalisation Kristian Bannister, Senior Marketing Manager, Pure360 Apr 24 2018 3:00 pm UTC 45 mins
    It’s clear that today’s approach to personalisation just isn’t cutting the mustard and the stats prove this:

    92% of consumers are unlikely to engage with marketing that addresses them by name
    93% are unlikely to engage with birthday emails

    Consumers are demanding that personalisation adds real value, and most brands aren’t delivering. That’s why 2018 is the time for marketers to rise to the challenge of creating better customer experiences - it’s time to take personalisation to the next level.

    Sign up to our latest webinar and learn how you can deliver next level personalisation.

    You will learn:

    - How to use personalisation to add real value to your customer experience
    - How to personalise your homepage for every customer
    - Why personalisation is the smartest investment marketers will make in 2018
    - Practical examples of next level personalisation to get you started

    Can’t make it? No problem. Sign up anyway and we’ll send you the recording after.
  • How to Crush Your Revenue Marketing Goals with Webinars
    How to Crush Your Revenue Marketing Goals with Webinars Tara Robertson, Director of Revenue Marketing at Uberflip & Val-Pierre Genton, VP of Product Marketing at BrightTALK Apr 24 2018 5:00 pm UTC 60 mins
    Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?

    Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:

    - How to optimize your webinar sign up process to get more registrants and how to get people to actually show up!
    - How to leverage your recorded webinars to drive leads
    - How to use paid amplification to drive even more MQLs from your webinar library
  • Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital
    Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital Liz Miller, SVP Marketing, CMO Council Apr 26 2018 5:00 pm UTC 90 mins
    For obvious reasons, video represents an unprecedented level of opportunity for companies looking to amplify their digital engagement efforts. However, many companies still lack a formalized strategy for implementing video, and worse, the metrics currently being used to gauge the success of video are questionable, at best. Many organizations are still applying the same metrics for online video that they use for TV advertising, and with Facebook and Google both admitting to flawed, incomplete and often incorrect reporting structures for video campaign outcomes, it is becoming more important than ever for marketers to establish reliable strategies and metrics for video performance.

    With the level of opportunity that video presents, how can marketers ensure that they are getting the biggest bang for their video investments? What metrics truly matter when it comes to understanding video campaign success, and how can marketers achieve the contextual consistency they need to really understand how their videos are performing?

    To address these issues, the CMO Council will be hosting a webinar to explore the greatest barriers to success when it comes to implementing video campaigns that deliver the intended results, in addition to the metrics needed to gain full transparency into video performance to understand who is viewing videos—as well as when and where they are being viewed—and determine their impact on the bottom line.

    The webinar will be on April 26 at 10am PST/1pm EST, and presented by Liz Miller, SVP of Marketing here at the CMO Council, and a thought leader from Vuble.
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Apr 26 2018 5:00 pm UTC 60 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • Developing financial wellness tools with artificial intelligence
    Developing financial wellness tools with artificial intelligence Katy Gibson, VP of Application Products, Envestnet | Yodlee Apr 26 2018 5:00 pm UTC 60 mins
    Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

    The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

    In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.

    Attendees will also learn:

    * How AI and machine learning are powering today’s financial wellness tools
    * Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
    * How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
    * Using an API to gain insight and deliver actionable advice
    * How to leverage data intelligence to build apps and solutions that help users improve their financial health

    MODERATOR:
    * Evan Schuman, VentureBeat

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Keith Armstrong, Founder and COO, abe.ai
    * Tiffani Montez, Retail Banking Sr Analyst, Aite Group

    Sponsored by Envestnet | Yodlee
  • Driving B2B Engagement with Personalized Content
    Driving B2B Engagement with Personalized Content Greg Kelly, Manager of Partner Programs, Vidyard; Howard Sewell, President, Spear Marketing Group Apr 26 2018 7:00 pm UTC 60 mins
    Join us for a webinar with Vidyard and Spear Marketing to learn how B2B marketers are using personalized content to drive engagement.

    We discuss the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience.
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet Peter Strohkorb Apr 26 2018 10:00 pm UTC 60 mins
    If you are a business owner or run a business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global May 1 2018 5:00 pm UTC 75 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • How to Extract Content from Outdated Systems
    How to Extract Content from Outdated Systems Stephani Clark May 1 2018 5:00 pm UTC 60 mins
    Moving from legacy systems to modern technology can be a daunting task. Depending on the number of documents you currently have, just deciding what to move can be difficult.

    Join The Content Wrangler and Stephani Clark of Jorsek LLC to learn how to perform a content audit, develop a conversion plan, and learn about other considerations when transferring content.

    About Stephani Clark

    Stephani Clark is a Customer Success Manager for easyDITA, a DITA Component Content Management System based in Rochester. She works to train and assist users of easyDITA’s software. Stephani also works on easyDITA’s information development team and spends about half her time creating technical documentation for the software.

    Before she worked for easyDITA, Stephani spent over ten years working for her family’s energy efficiency company. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator, which brought her to Rochester in 2010 when the company opened an office there.
  • How Microsoft Made the Shift to Become a Customer-Centric Enterprise
    How Microsoft Made the Shift to Become a Customer-Centric Enterprise Liz Miller - CMO Council, Jeff Marcoux May 2 2018 5:00 pm UTC 75 mins
    Imagine, for a moment, taking on transformation at the size of Microsoft. As a global, multinational, billion-dollar organization, scale alone could be daunting…after all, you are asking more than 124,000 employees to change along with you. But transformation is exactly what Microsoft achieved, up-ending corporate structure, breaking down product-centric silos and fostering a culture of market-centric and customer-centric innovation to advance the organization. The second webcast in our series will focus in on how this massive transformation impacted, shaped and empowered marketing leaders in the organization to engage with the customer in completely new and different ways.
  • Webinar: Handling data the right way to grow your brand
    Webinar: Handling data the right way to grow your brand Ed Beard, strategy partner, CRM, Digitas, May 9 2018 2:00 pm UTC 75 mins
    Following on from recent data scandals – consumers are more concerned and aware about their data rights than ever before. Join Digitas in a webinar to put things in perspective and learn how you can get customers enthusiastic about sharing their data again.
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat May 9 2018 10:30 pm UTC 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Worldpay
  • How strategic VCs are priming healthcare startups for success
    How strategic VCs are priming healthcare startups for success Daniel Galles, Partner, Providence Ventures May 15 2018 5:00 pm UTC 60 mins
    The healthcare system feels as though it’s years behind, compared to other consumer-dominated industries, and for good reason. Fluctuating payment models, care structures, patient journeys, and shifting relationships between patients and their physicians have complex, ever-shifting barriers to implementing innovative solutions – and do it at scale.

    But the potential to disrupt healthcare with innovative solutions and technology at scale is huge. It just takes an astute venture capital partner who can help you navigate the complexities, paired with your own healthcare expertise. Join this webinar to learn how VC partnerships can help you navigate through the regulations and complicated nature of healthcare, and get your startup thriving.

    By attending this webinar, you’ll:

    * Learn what it takes for a startup to be successful in the highly complex and regulated healthcare industry
    * Gain perspective from established health tech CEOs
    * Understand the importance of having a strategic VC in an industry like healthcare
    * See what VCs are looking for in the healthcare and health tech categories

    Speakers:

    * Mike McSherry, CEO of Xealth
    * Daniel Galles, Partner, Providence Ventures
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Providence Ventures
  • From Commodity to Context
    From Commodity to Context Liz Miller, CMO Council ; Ryan Phelan, Adestra May 16 2018 5:00 pm UTC 75 mins
    In the ongoing dialogue around touchpoints, experience, engagement, data and the ever-growing martech stack, why is it easier to talk about replacing email platforms than it is to talk about what is going wrong with our email strategies? In our quest for personalization, when did email become a commodity of communication and not a strategic engagement? Is it too late to shift the strategic mindset from blasting to engaging?

    The CMO Council, in partnership with Adestra—the official engagement platform of the peer-powered network and one of the most trusted names in email and technology—will host an interactive executive roundtable to debate and discuss where and how data-rich engagements, including email, have shifted and transformed strategies.

    From customer experience to relationship management, email has long been the cornerstone of ongoing customer campaigns, but rather than being seen as a channel of influence, loyalty-building and customer engagement, it is traded as a commodity—the cheapest option in the direct marketing toolkit.

    Among the topics to be discussed by the executive panel are:
    • Redefining email engagements for the C-suite: Where and how should the discussion shift?
    • Calculating the cost of irrelevance: What is the real risk facing brands that continue to “spray and pray” in today’s era of rapid customer defection?
    • How the best-of-the-best brands connect the customer, content and context
    • Are we ready for what’s next? From engagement in the age of GDPR to building trust in the era of Cambridge Analytica, how do we prove that we know our customers and simultaneously earn customer trust through our digital engagements?
  • The Content Convergence Has Arrived
    The Content Convergence Has Arrived Alan J. Porter May 16 2018 5:00 pm UTC 60 mins
    Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.

    Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.
  • Webinar: The final countdown to GDPR
    Webinar: The final countdown to GDPR John Mitchison, DMA May 21 2018 2:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Transforming Live Sports Production with Artificial Intelligence
    Transforming Live Sports Production with Artificial Intelligence IBC365 | Speakers announced soon... May 24 2018 3:00 pm UTC 75 mins
    Producing and managing the most valuable live sport broadcasts is being transformed through AI-enabled tools automating critical parts the production process.

    From AI cameras focusing in on the action, automated multi-channel sound mixes, to powerful media management tools linking live action with real-time metadata to speed production and automate match highlights creation.

    In this webinar we'll explore cutting-edge tools for live sports production and hear from leading broadcasters that are using them.

    Speakers announced soon...
  • Doing More With Data
    Doing More With Data Liz Miller, CMO Council Jun 7 2018 5:00 pm UTC 75 mins
    We are thrilled to announce the CMO Council’s upcoming live webcast, in partnership with IBM, “Doing More With Data.” Join us on June 7, 2018 at 10am PT / 1pm ET as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

    Among the key issues to be discussed are:

    -How marketing, commerce and operations executives are centralizing and putting today’s deluge of data to work, as well as finding new ways to extract value from multiplying sources of insight (IoT, MarTech apps, third-party APIs) and unstructured content (both inside and outside the enterprise)
    -Issues of data availability, accessibility, quality, timeliness, dependency, disorder, drag, delay and dysfunction
    -Competitive imperative to leverage real-time, refined data for revenue growth, customer gratification and trusted decision support
    -How to help functional business leaders review, value and prioritize data assets; provide them a self-assessment tool to identify most relevant sources of data, and determine what types, sources, formats, and interfaces would boost marketing and business performance
    -Gaps and deficiencies in the data value chain as it results to customer journey, path to purchase, lifetime value, and end-to-end experience.
  • Webinar: GDPR series
    Webinar: GDPR series James Milligan, DMA Jul 16 2018 2:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Sep 10 2018 2:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Nov 19 2018 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Jan 14 2019 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Mar 18 2019 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.