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Content Marketing

  • Webinar: Examining the Consumer email tracker 2017
    Webinar: Examining the Consumer email tracker 2017 Led by dotmailer’s client services director, Skip Fidura, and Return Path’s senior director, professional services. Recorded: Jan 17 2018 63 mins
    Following on from our Consumer email tracker reveal, head online for a forensic examination of the findings, with the expertise of dotmailer and Return Path
  • Challenges and Opportunities in Workflow Automation for the Modern Workforce
    Challenges and Opportunities in Workflow Automation for the Modern Workforce Chris Marsh, 451 Research Director | Ryan Duguid, Nintex SVP of Technology Strategy Recorded: Jan 11 2018 60 mins
    Designing and managing complex, specific and even specialist work is no longer only the remit of centralized teams of specialist project managers, analysts and process experts. Companies are looking for looser, more matrixed, decentralized and collaborative forms of organization, they are reconsidering processes, people and technology as part of this shift with a focus increasingly on enabling these types of work to be done by business leaders and their teams.

    Unfortunately the traditional mix of collaboration, team, task, project and business process management tools are struggling to deliver the balance of cohesive, flexible and extensible work processes business teams need.

    They need a way of building automated processes that span across different systems and applications so that their myriad tactical workflows can be elevated into a strategic mesh of operations, giving them new ways to think about organizational culture, business agility, employee engagement, work throughput and customer satisfaction.

    In this webinar Chris Marsh, Director of Workforce Productivity and Compliance at 451 Research and Ryan Duguid, SVP of Technology Strategy at Nintex will discuss the trends, pain points and opportunities around content and workflow automation for the modern workforce.
  • How to Use Uberflip and Terminus to Fuel Your ABM Strategy
    How to Use Uberflip and Terminus to Fuel Your ABM Strategy Lauren Patrick, Storyteller @ Terminus; Heidi Vandermeer, Account Based Marketer @ Uberflip Recorded: Jan 9 2018 29 mins
    Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.

    It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.

    You’ll discover strategies and tips to:
    Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
    Leverage content into your ABM plays and engage like a boss
    Personalize your B2B account based advertising at scale
  • The Importance of Communicating with Images and Video
    The Importance of Communicating with Images and Video Ryan Knott, TechSmith Corporation Recorded: Dec 14 2017 56 mins
    Humans are hardwired for communicating with visuals. Learn some eye-opening statistics on engagement with video and images, as well as some best practices for improving your marketing and social media videos. Learn how you can use video and visuals to better engage your customers.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and Ryan Knott, Public Relations Specialist at TechSmith, for this free, one-hour webinar. Attendees will learn why visuals and video are so important to your marketing content, why perfection is killing your marketing videos, and three easy ways to improve your video process.
  • AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale
    AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale Damon Waldron, VP, Marketing, Protagonist & Babak Rasolzadeh, Director, Data Science, Protagonist Recorded: Dec 14 2017 12 mins
    Learn How AI Insights Help Marketers and Communications Execs Communicate More Effectively

    There’s a lot of talk today about Artificial Intelligence in the marketing world but is it really actionable or just a lot of noise? In this live webinar we dig into a real application of AI that’s being used by the top enterprises, foundations and US government agencies: Narrative Analytics. This approach mines billions of digital data points in online discourse and surfaces beliefs about brands, products, industries or any topic. Protagonist then builds strategies and playbooks around these beliefs so marketers, communications execs and even CEOs can communicate more effectively. In this lively webinar, Damon Waldron, VP of Marketing and Babak Rasolzadeh, noted data scientist and Head of Protagonist’s Data Science team dive into what Narrative Analytics is and how it’s having a profound effect on how organizations engage their audience.

    Join us to learn:
    - How AI brings out deep beliefs from online discourse, including news articles, social media, product reviews
    - Why traditional market research and social media monitoring isn’t enough
    - How organizations use Narrative Analytics to drive their messaging, positioning, content generation and much more
  • The Easy Formula: Validation Made Easy
    The Easy Formula: Validation Made Easy Patrick Bosek, Jorsek LLC Recorded: Dec 14 2017 60 mins
    Validating content is a core component of the modern TechComm process, but often there are still far too many manual processes. Manual checking and validation is inefficient, error-prone, and supremely not fun.

    Join Paul Perrotta sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, Patrick will go through a set of tools that demonstrates how validation can be mostly automated, making your life easier and ultimately producing better results.
  • Tracking and Controlling Technical Documentation Projects
    Tracking and Controlling Technical Documentation Projects Barry Saiff, Saiff Solutions Recorded: Dec 14 2017 59 mins
    Ten years ago, The Content Wrangler published details about a survey that found most documentation managers don’t use metrics as a performance measure. Has that changed? Have documentation managers stuck to their old, metric-less ways, or have they all become “quants” in 10 years’ time?

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Barry Saiff, CEO of Saiff Solutions. Barry is the author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader. He will lead a discussion about the ins and outs of calculating costs and return on investment for documentation projects.

    Attendees will learn from the results of a real-world case study of a technical documentation project that required technical writing, technical illustrations, and a couple of key metrics: cost per page and pages per date. You’ll learn how difficult it was for the team to track, calculate, and report these seemingly simple numbers and how they overcame these challenges. You’ll discover the connection between measurement and process design and learn valuable lessons that should help you avoid getting lost in the weeds of data- and cost-tracking.
  • How to Think Systematically About Tone for Your Content
    How to Think Systematically About Tone for Your Content Pierre Gagnier, ADP Recorded: Dec 12 2017 57 mins
    Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.

    We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.

    Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.

    ABOUT THE PRESENTER

    Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
  • Six Steps to Conquer the Robo Advisors
    Six Steps to Conquer the Robo Advisors Doug Randall, CEO and Founder of Protagonist Recorded: Dec 12 2017 28 mins
    How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It

    Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.

    In this webinar you'll learn:
    - Six steps to winning any narrative battle
    - Key consumer beliefs around robo advisors
    - How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
  • Copywriting to Content Design: Creating Content That Delights
    Copywriting to Content Design: Creating Content That Delights Padma Gillen, Scroll UK Recorded: Dec 12 2017 57 mins
    In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.

    In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.
  • Shift Left: How testing early and often is best for the business and customer
    Shift Left: How testing early and often is best for the business and customer Nancy Gohring 451 Research and Steve Feloney CA Technologies Recorded: Dec 12 2017 50 mins
    Organizations in most any industry are feeling increasing pressure to move fast. But at what cost? Some have learned the hard way that skipping crucial processes, like testing, damages performance and impacts customer sentiments on your brand. In this case, the fast time to market becomes meaningless.

    Smart businesses are adapting to a shift left strategy. These teams are learning how to incorporate testing early and often in the release cycle, supporting business requirements to move fast while ensuring high-performing products and quality. But getting there isn’t easy. In this webinar, we’ll cover:

    •Testing tools: tool choice is important. Not all tools have been designed to support this new paradigm.
    •Integrations: to be effective, testing tools must integrate easily with the tools and processes modern teams use, including CI/CD and APM products. Further, these tools must be very easy to use, specifically for developers.
    •Organizational models: shifting left requires changes to traditional organizations and culture. We’ll share insight into the successful models we’ve seen.
  • Enabling Content in Chatbots and AI: Modeling Microcontent Structure for DITA
    Enabling Content in Chatbots and AI: Modeling Microcontent Structure for DITA Steve Manning, Precision Content Recorded: Dec 12 2017 58 mins
    We’ve all heard about the benefits of content modeling and structured content for technical information. We’ve implemented DITA or other topic-based strategies to break content into smaller blocks to manage and publish, but topics are not small enough.

    But the addition of Bots, voice-enabled interfaces, and AI means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer. This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and her special guest, Steve Manning of Precision Content, for this webinar. Steve will discuss how new technology will change the way we approach content and the topic-based approach to deliver what you need for the new technology challenges. Steve will work through a different approach to the content that focuses you more on reader outcomes how that affects your content models. Attendees will learn how deep into their content then need to model to get the most from chatbots, voice-enabled systems, and ultimately AI.

    Attendees will also learn 1) Why traditional topic-based DITA is not granular enough for the future; 2) How microcontent is a better approach to future-proof your content, and 3) How to use user outcomes to drive models and granularity.
  • Webinar: GDPR series
    Webinar: GDPR series James Milligan, Solicitor, DMA, Skip Fidura, dotmailer, Chris Allan, CEO, SmartFocus and Sarah Taylor, CMO, SmartFocus Recorded: Dec 11 2017 72 mins
    Get the latest guidance on how GDPR will affect your business with this webinar series. Prepare for the May 2018 implementation with expert advice on how to work with consumers data, protect your brand and create responsible marketing that brings benefits you and your customers.
  • The Value of Social Listening: Tapping into your Customers’ Online Lives
    The Value of Social Listening: Tapping into your Customers’ Online Lives Melanie Turek, VP of Connected Work at Frost & Sullivan Recorded: Dec 7 2017 46 mins
    Engaging with users on social media is critical, but so is listening. Just like in real life relationships, you will learn a lot more about your target audience if you pay close attention to what they are “saying”—to you, or to (and about) someone else (yes, even your competition).

    This session will highlight the key trends in enterprise social, and explain how to leverage these new media to better understand and connect with your audience—and use the resulting data to strengthen your products and services.
  • Your Customers: Your Top Marketing Asset
    Your Customers: Your Top Marketing Asset Janelle Johnson VP, Demand Gen at BirdEye Recorded: Dec 7 2017 23 mins
    Your Customers are your top marketing asset. In today's webinar, we'll be focusing on building your reputation and increasing your social reach—and revenue—via your customers.

    Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and services, they have access to more information than ever to help them determine the best.

    Marketing taglines mean nothing to them. When selecting a business, customers trust the word of their peers above all else: 92% of people are more likely to trust a recommendation from another person over branded content. The Voice of the Customer is what sells.

    We look forward to having you join us as we provide tips and tricks on how to:

    -Engage your customers
    -Best utilize that engagement to acquire more customers
  • How to Build a Lead-Generating Social Media Plan
    How to Build a Lead-Generating Social Media Plan Renee Jones, Sr. Director of Marketing at BrightTALK & Taylor Freitas, Marketing Programs Manager at BrightTALK Recorded: Dec 7 2017 49 mins
    While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers say that social media is important to their business, according to the Social Media Examiner.

    Whether it’s paid or organic, B2B or B2C, having a strategic social plan is key to seeing results from your social media efforts. In this webinar, you’ll learn how to:

    - Build a complete social media plan for promoting your content (including downloadable templates)
    - Craft trackable messages to generate leads through social media
    - Enable and inspire your sales team to share your content
  • Influencer Marketing: It’s Not Just for B2C Brands
    Influencer Marketing: It’s Not Just for B2C Brands Alison Munn, Digital Marketing Lead, Cherwell Software Recorded: Dec 7 2017 40 mins
    50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!

    In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.
  • Webinar: Learn how your employees and customers can cheerlead your social
    Webinar: Learn how your employees and customers can cheerlead your social Julie Atherton - Small Wonder & chair of the social media council Recorded: Dec 7 2017 56 mins
    Advocacy, wouldn’t it be great if we could get our employees, customer and influencers to use social media to support our organisation? this webinar will share the ‘how’
  • Stop losing game revenue and players to cyber attacks
    Stop losing game revenue and players to cyber attacks Ryan Safarian, VP of Engineering, JumpRamp Games Recorded: Dec 6 2017 61 mins
    Cyberattacks cost companies over $1 million per day and the video game industry is being targeted more than ever. The global audience is huge and growing across demographics. The number of platforms, from personal computers, consoles and hand-helds to smartphones and tablets, makes a smorgasbord of vulnerable users.

    And then the bad guys get to work. Accounts are hacked to rip off virtual items your users have invested time and money on, and real-world identification and financial information is harvested for sale. All told, DoS attacks piss off users and drop game income, and more.

    Game publishers and developers are the ones who end up shouldering the blame, taking massive financial and reputational hits. But there are increasingly sophisticated ways to lock out the hackers, keep your users safe, and your intellectual property secure.

    Join this VB Live event to learn from digital security experts about the four key perimeters of defense, how to proactively secure your environment, and protect against the increasing number of hacks, DDoS attacks, and more.

    Register here for free.

    You’ll learn about:
    * How to prevent data breaches, SQL injections, cross-site scripting, remote file inclusion, and other cyberattacks.
    * Integrating cloud and on-premises solutions
    * How to handle larger, Internet-scale attacks
    * Preventing the reputation hit that hacked accounts or downed sites bring

    Speakers:
    * Ryan Safarian, VP Engineering, JumpRamp Games
    * Arash S.Haghighi, Manager of Infrastructure, Smilegate West
    * Dean Takahashi, Lead Writer, GamesBeat, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat



    Sponsored by Akamai
  • Your Customers, Your Brand: Transforming Brands with Customer-Centric Marketing
    Your Customers, Your Brand: Transforming Brands with Customer-Centric Marketing Cindy Vandecasteele, NGDATA ; Jeroen Bronselaer, Telenet ; Liz Miller, CMO Council Recorded: Dec 6 2017 64 mins
    A CMO’s success often hinges on the success of the brand to drive business and grow revenue. Because of this, the CMO is in a unique position to optimize growth by meeting the demands of their customers while driving and advancing digital transformation. But transformation for technology’s sake will not advance the business. To be successful in today’s highly competitive market, the customer needs be front and center – the CMO must lead a truly customer-centric revolution.

    Customer centricity is about building relationships, conversations and service around the needs, preferences and actions of individual customers on an ongoing basis. By putting customers first and meeting their expectations across all channels, you can deliver exceptional experiences that drive retention and build loyalty. The key is to deliver a consistent, seamless experience across all touchpoints, and ensure that all interactions are relevant to each and every customer.

    To accomplish true customer-centric marketing, you must understand each customer at the individual-level, down to their individual Customer DNA, and be able to rapidly take action on those insights.

    Join the CMO Council as we welcome experience and data expert, Cindy Vandecasteele, NGDATA’s VP of Product Strategy, and Jeroen Bronselaer, Senior Vice President Residential Marketing at Telenet, as they share their own experiences in transforming a brand with customer-centric marketing.

    Key takeaways will include:

    •How customer-centric marketing impacts the whole organization
    •Why customer-centric marketing matters in today’s omni-channel, always-connected world
    •The challenges and benefits of customer-centric marketing, and how you can put it into action
    •Mapping the individual Customer DNA and turning that knowledge into profitable action
  • The Early Adopters: Inside the latest IP-based facilities
    The Early Adopters: Inside the latest IP-based facilities IBC365 | BBC Wales | SMPTE | Rohde & Schwarz | BCE Recorded: Dec 6 2017 61 mins
    IBC365’s second webinar on IP will offer practical insights on building IP-based broadcast facilities.

    The webinar features presentations from three media firms working with IP, including case studies from broadcasters working with end-to-end IP and one systems integrator who is providing IP tools and services.

    The switch from SDI to IP-based broadcast studios is now well under way. Going fully IP will allow broadcasters unparalleled flexibility from production to workflow to playout.

    Through a series of early adopter case studies, IBC365 examines how broadcasters and suppliers are meeting this transition and what real-world benefits the IP revolution can bring broadcasters, vendors and audiences.
  • 4 Ways to Build a Business Case for CRO: Securing Budget, Resources, and Support
    4 Ways to Build a Business Case for CRO: Securing Budget, Resources, and Support Kendall Giglio: Director, CRO @Elite SEM | Hudson Arnold: Senior Consultant @Optimizely Recorded: Nov 30 2017 50 mins
    Download the presentation PDF for reference:
    elitesem.com/elite-sem_webinar_build-a-business-case-for-cro.pdf

    Get a free Heat Mapping and ROI Analysis from Elite SEM to help you make a business case for CRO! elitesem.com/cro-roi

    It's hard to argue the effects that CRO (Conversion Rate Optimization) can have on the bottom line for a business. So why is it so hard to get the budget and resources you need to run a CRO program for your brand?

    In this live webinar with Elite SEM Director of CRO, Kendall Giglio, and Optimizely Senior Strategy Consultant Hudson Arnold, learn how to make a rock-solid business case that will turn actively adamant colleagues into excited evangelists for CRO. Kendall and Hudson will explain:

    - how to identify the right businesses, brands, and websites that could benefit from CRO
    - fool proof plug-and-play formula for proving ROI through CRO
    - proven approaches to secure budget, resources, and buy-in from your organization
  • GDPR Readiness for Marketers and General Counsel
    GDPR Readiness for Marketers and General Counsel Tim Hickman, White & Case and David Pitta, BrightTALK Recorded: Nov 22 2017 49 mins
    The General Data Protection Regulation affects everything that any business does with personal data and applies on an entity-by-entity basis. Its May 2018 deadline and wide-sweeping changes are challenging Marketers and their General Counsel to understand how it affects business growth strategies.

    We’ve invited leading expert in data and privacy regulations, Tim Hickman from White & Case, to review:
    * An intro to GDPR: what is it and why is it needed
    * Key issues GDPR raises and the impact on businesses
    * What you can do next to prepare

    We’ll also have BrightTALK’s CMO, David Pitta, to review:
    * How BrightTALK is GDPR compliant
    * Addressing consent barriers if they exist
    * Working with BrightTALK to be compliant
  • Building Successful Collaboration Between Insurance Marketing & Underwriting
    Building Successful Collaboration Between Insurance Marketing & Underwriting Sandeep Kharidhi & Janelle Jenkins Recorded: Nov 16 2017 40 mins
    You know the old saying - marketing wants to write every prospect: meanwhile underwriting wants to reject every prospect. Insurance marketers exist in a challenging and dynamic environment - seeking to strike the elusive balance between sales quotas and underwriting expectation.
    Join us at this session to learn:
    •Key findings of our recent LexisNexis study of insurance marketers, underwriters and product managers from top personal lines carriers.
    •Unique insight into the opportunities that exist for greater collaboration throughout the policy life cycle.
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Mary Anne Hensley, CMO Council; John Timmerman, Teradata; Peter Francis, T-Mobile Recorded: Nov 16 2017 63 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • Talk Triggers, Plus Ask Jay Baer Anything
    Talk Triggers, Plus Ask Jay Baer Anything Jay Baer, President @ Convince & Convert; Randy Frisch, CMO & Co-founder @ Uberflip Jan 23 2018 5:00 pm UTC 60 mins
    Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations. Watch this webinar to hear about Jay's new framework plus his answers to real questions submitted by B2B marketers!
  • The 5-Step Approach to Forming a Successful, Winning Team
    The 5-Step Approach to Forming a Successful, Winning Team Andrew Lawless, Rockant, Inc. Jan 23 2018 6:00 pm UTC 60 mins
    Leading teams is hard. One single team member can bring you down - from halting your improvement plans to a complete breakdown of key operating functions and alienation of customers. Because of that, the answers to the question of whom to hire and whom to keep are vital when automation shrinks your workforce.

    The equation involves many make-or-break variables, including the balance of skills and experience, mix of styles, personalities, and relationships, and diversity of natural talents and strengths. To further complicate things, each variable must also be consistent with the executive agenda as well as the team lead’s personal leadership style and strengths profile.

    In this webinar, Andrew Lawless will share the best-working tools and strategies from 20 years of transforming teams with the goal of teaching you about a five-step approach to transforming your team.

    This webinar is for you if you are dealing with team members who are smart, capable, and competent, but struggle to agree with your changes, wrestle with automation, or fail to meet new job requirements. You will learn about methodologies that help you understand which team members to keep, coach, or transition.

    TAKEAWAYS

    1. Understand each team member’s view of the world
    2. Show a different scenario or reality
    3. Disrupt counter-productive behavior
    4. Attract and keep the right talent
    5. Initiate small changes in the right direction

    ABOUT ANDREW LAWLESS

    Andrew Lawless is a best-selling author, performance coach, educator, and consultant. He elevates senior executives and business owners to success, sanity, and happiness in business and life. He brings a unique blend of experience in behavioral sciences, publishing, localization, and education. He served as a trainer and consultant to the FBI’s Behavioral Science Unit where he helped analyze the mindset of hostage takers.
  • The Wrong (and Right) Way to Select Digital Asset Management Technology
    The Wrong (and Right) Way to Select Digital Asset Management Technology Jarrod Gingras, Real Story Group Jan 23 2018 9:00 pm UTC 60 mins
    Technology is increasingly important to every enterprise's initiatives, but with dozens of alternatives, do you have the right solution? Thinking about divorcing your current vendor? Looking to adopt new technology from scratch? This session is for you.

    Rather than selecting technology based on a ratings spreadsheet or who plays golf with your boss, we'll offer a more practical — and effective! — approach. This webinar deals the straight dope on pitfalls to avoid and reliable paths to follow.

    You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you. So stop selecting the wrong technology. Here's a better way to ensure you make the right choice.

    ABOUT JARROD GINGRAS

    Jarrod Gingras is Real Story Group’s Managing Director and an analyst covering Digital Workplace and Marketing technologies. As a conference speaker and consultant, he regularly advises some of the world’s largest and most complicated enterprises on their enterprise information challenges.

    Prior to joining Real Story Group, Jarrod worked as a web developer, information architect and user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in a multitude of industries.
  • AI-powered marketing: Put your customer data to work
    AI-powered marketing: Put your customer data to work Vijay Chittoor, CEO, Blueshift Jan 24 2018 6:00 pm UTC 60 mins
    Brands have access to terabytes more customer data than they did just a few years ago, but most organizations are using only 10% of what they collect — and are unsure how to turn data into sophisticated, personalized cross-channel marketing.

    That kind of high-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Yet, the hype-cycle that surrounds AI-powered marketing leaves many companies wondering what’s truth, what’s fiction — and most importantly, how to even start applying it for notable returns.

    Join Forrester, VentureBeat, and Blueshift in this frank discussion of AI, customer data, and cross-channel marketing. You’ll walk away with a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing.

    In this webinar you’ll:

    * Understand the power of the customer data you have at your fingertips
    * Learn how to leverage data to drive personalized, cross-channel marketing
    * Discover how AI can transform your marketing strategy

    Speakers:
    * Rusty Warner, Principal Analyst, Forrester Research
    * Vijay Chittoor, CEO, Blueshift
    * Shannon Johlic, Director of Marketing, Blueshift
    * Stewart Rogers, Analyst at Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Don’t miss out! Register today.

    Sponsored by: Blueshift
  • Advanced Practices in Technical Communication Management — A Panel Discussion
    Advanced Practices in Technical Communication Management — A Panel Discussion Paul Perrotta, Eeshita Grover, Craig Prior, and Joe Gelb Jan 24 2018 6:00 pm UTC 60 mins
    Join us for a panel discussion designed to help you identify—and overcome—the big challenges associated with digital product content delivery. Join host Paul Perrotta, formerly Senior Director of Information Experience at Juniper Networks, Eeshita Grover of Cisco, Craig Prior, Director of Technical Communications at Mastercard, and Joe Gelb of Zoomin Software for this lively panel discussion. The panelists will share lessons learned that you can use to develop a streamlined content delivery process that takes advantage of modern content creation and management practices, and prepares your content to support emerging delivery technologies such as chatbots, voice interfaces, the Internet of Things, and augmented reality.
     
    Attendees will learn about:
    –Increasing speed to delivery without sacrificing quality
    –Having consistent access to all of your technical content, no matter the source format
    –Exposing the right content to the right audience 
    –The value of scenario-based content design
    –Optimizing the maintainability of content over time
    –Building trust around your content
    –Preparing your content to support emerging technologies
  • Remote Production: Game changer for sports broadcasting
    Remote Production: Game changer for sports broadcasting IBC365 | Tata Communications | VISTA Worldlink Jan 25 2018 1:00 pm UTC 60 mins
    Join IBC365 and Tata Communications on Thursday 25 January at 1pm GMT to explore how remote production is changing the way sports broadcasters operate.

    Remote production gives broadcasters the ability to produce live broadcasts at a distance from the actual event, by sending raw camera feeds, audio and equipment control over a telecom infrastructure to a central studio facility.

    It helps to generate high volume of sports content economically, thereby improving productivity and efficiency for sports broadcasters.

    Today, for any live event, about 30-40 people travel to each location with kit and other equipment to produce the broadcast feed at the venue. This is not only expensive but also logistically a nightmare.

    By producing feeds remotely at a central location only a handful of camera crew would have to travel while the technical director, commentator and other key crew members can finalise production at a central location.

    In this webinar we explore how broadcasters and production companies can overcome any technical and operational challenges to embrace the benefits of remote production.

    Speakers:
    Jeremy Dujardin, CTO, Media Services, Tata Communications
    Dhaval Ponda, Global Sales Head, Media Services, Tata Communications
    Josh Liemer, VP Creative Services, VISTA Worldlink
  • Webinar: A GDPR Q&A
    Webinar: A GDPR Q&A James Milligan, Solicitor, DMA Jan 29 2018 3:00 pm UTC 90 mins
    Our panel of GDPR experts want your questions to answer at this webinar. Sign up and tune in to get the solutions to the data protection challenges your business most needs to overcome before May 2018.
  • Revenue Rift: Meeting the challenge of delivering for the bottom line
    Revenue Rift: Meeting the challenge of delivering for the bottom line Jason Ball - Managing Director of Considered Content Jan 31 2018 3:00 pm UTC 60 mins
    In this webinar we’ll explore how today’s B2B marketers can meet the increasing demand to deliver greater pipeline and tangible bottom-line revenue. Using our recent research into senior B2B marketers in mid-market and enterprise businesses, we’ll look at:

    •How what you choose to measure impacts how senior management will view marketing
    •Why the way you’re currently measuring ROI could hamper your overall success
    •The targets B2B marketers are setting and just how many are delivering against them
    •Key tactics — what’s working, what’s not (and how this changes by sector)

    Then we’ll look at the 5 key barriers today’s B2B marketers view as the biggest obstacles to delivering greater pipeline and increased revenue and make actionable recommendations you can use to begin addressing these issues right now.


    Revenue Rift will be presented by Jason Ball, MD of Considered Content, a content-led demand generation agency based in London. Jason is a lifelong B2B marketing specialist with over 25 years’ experience in the industry. He has created strategies, campaigns and content for companies including Cisco, Adobe, EY, Sony Professional, Vodafone and many others. He is a passionate believer that B2B marketers and their agencies need to be less in awe of bright shiny new things and more focused on delivering the tangible business impact that resonates in the boardroom.
  • A New Model For Prospect Scoring: Separating Activity & Engagement
    A New Model For Prospect Scoring: Separating Activity & Engagement Ben Harrison, Managing Director @ Brainrider; Sam Brennand, VP Strategic Partnerships @ Uberflip Feb 6 2018 5:00 pm UTC 45 mins
    Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time?

    Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help. Join them as they take a deep dive into lead scoring and learn:

    - The incorrect assumptions baked into Pardot's standard scoring model
    - How to move from an activity-based scoring model to an engagement-based scoring model
    - The secret sauce that a best-in-class Uberflip implementation can bring to Pardot
    - How to determine where in the sales and marketing funnel your prospects are, based on content engagement
    - How to build tailored drip campaigns that adapt to your prospects content engagement
  • How to leverage location data to revolutionize customer engagement
    How to leverage location data to revolutionize customer engagement Prince Nasr Harfouche, Principal, Deloitte Consulting LLP Feb 6 2018 6:00 pm UTC 60 mins
    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

    Using cutting edge location data, Deloitte was able to actively engage fans in an interactive touchscreen experience at a large-scale sporting event. These enhanced insights into the fan experience included crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

    In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

    During this webinar you’ll learn how to:
    * Boost engagement with real-time, location-based consumer engagement and experiences
    * Gain insight into the behavioral patterns of customers and prospects
    * Understand the future of location data for your business

    Speakers:
    * David Bairstow, VP Products, Skyhook
    * Prince Nasr Harfouche, Principal, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • Recipes for Success: Skills You Need for Foundational ABM Campaigns
    Recipes for Success: Skills You Need for Foundational ABM Campaigns Rodrigo Fuentes, CEO & Co-founder of ListenLoop; Portia Mills, Founder & Chief Strategist of Great Eagle Markets Feb 20 2018 4:00 pm UTC 45 mins
    The webinar will identify skills you need to setup modern marketing campaigns, using ABM as a lens to focus discussion on techniques, measurement, and pitfalls to avoid.

    In this session, we will:

    - Define ABM and the kinds of companies best suited to this approach
    - Discuss the kinds of tools and processes needed for the perfect ABM “recipe”
    - Discuss tips, tricks, and pitfalls when putting the ABM recipe together
  • Talk Triggers: How Content Creates Word-of-Mouth
    Talk Triggers: How Content Creates Word-of-Mouth Jay Baer, President @ Convice & Convert; Shannon Dougall, VP Marketing @ Uberflip Feb 20 2018 7:00 pm UTC 45 mins
    In this fast-paced webinar, you'll learn how to use content to turn customers into volunteer marketers. Join best-selling author and digital marketing celebrity Jay Baer, and he'll unveil his framework for Talk Triggers: content that creates word-of-mouth.
  • AI-powered customer engagement isn’t optional anymore
    AI-powered customer engagement isn’t optional anymore Brian Gross, VP Digital Innovation, Aeromexico Feb 27 2018 6:00 pm UTC 60 mins
    AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

    Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.

    2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * What’s new in AI for 2018 -- and what’s coming down the pike
    * How businesses are using AI to drive results
    * How to go beyond customer retention and power customer engagement

    Speakers:
    * Brian Gross, VP Digital Innovation, Aeromexico
    * Michael Healey, President, Yeoman Technology Group
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Webinar: The secret to higher response rates
    Webinar: The secret to higher response rates Amanda Griffiths, Head of Planning, Royal Mail MarketReach and Seirian Hanner, Head of Insight, Royal Mail MarketReach Feb 28 2018 3:00 pm UTC 75 mins
    Join us for a webinar that delves deep into the ins and outs of mail; with a detailed look at the data behind response rates, and what your business could be doing to boost yours.
  • Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape
    Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape Melissa Nazar, Director of Content Strategy @ SnapApp; Tara Robertson, Director of Revenue Marketing @ Uberflip Mar 6 2018 5:00 pm UTC 45 mins
    70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, Solicitor, DMA Mar 12 2018 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business with this webinar series. Prepare for the May 2018 implementation with expert advice on how to work with consumers data, protect your brand and create responsible marketing that brings benefits you and your customers.