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Content Marketing

  • Q4 2018 BrightTALK Community Update - IT Security
    Q4 2018 BrightTALK Community Update - IT Security Dave Klein (GuardiCore) | Jay Beale (InGuardians) | Marija Atanasova (BrightTALK) Recorded: Oct 18 2018 62 mins
    Discover what's trending in the IT Security community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for security professionals and decision makers.

    Tune in with Dave Klein, Senior Director of Engineering & Architecture at GuardiCore and Marija Atanasova, Senior Content Manager for IT Security at BrightTALK, to discover the latest trends in the community, the reasons behind them and what to look out for in Q4 2018 and beyond.
    - Top trending topics in Q3 2018 and why
    - Key events in the community
    - Content security professionals care about
    - What's coming up in Q4 2018

    Audience members are encouraged to ask questions during the Live Q&A.

    Speakers:
    - Dave Klein, Sr. Director of Engineering & Architecture, GuardiCore
    - Jay Beale, Principal Security Consultant, CTO, and COO, InGuardians
    - Marija Atanasova, Sr. Content Strategist, BrightTALK
  • 10 Mistakes Brands Make on Black Friday
    10 Mistakes Brands Make on Black Friday Cara Wilson, Digital Marketing Manager, Pure360 & Kristian Bannister, Senior Marketing Manager. Pure360 Recorded: Oct 18 2018 47 mins
    It’s almost here. The most wonderful time of the year for retailers: Black Friday and Cyber Monday.

    For many it can make or break an entire year.

    Yet many brands are still delivering the same generic Black Friday marketing. Year in. Year out.

    In this webinar we reveal the 10 Black Friday mistakes that brands make and how to avoid them.

    You'll learn:

    → How to supercharge your sales funnel this Black Friday
    → How to convert new customers cost effectively
    → Why you shouldn’t neglect your existing customers
    → How to avoid bland Black Friday marketing
    → Why short term thinking could be damaging to your results

    Watch the webinar. Avoid the mistakes. Make this Black Friday your best ever.
  • Activating Voice for Experience Velocity
    Activating Voice for Experience Velocity Liz Miller, Stephanie Genin Recorded: Oct 18 2018 61 mins
    Marketers are listening for the voice of the customer. According to early findings of a study from the CMO Council in partnership with SAP Customer Experience and Hootsuite, over 60 percent of the marketers based in Europe have formal customer listening initiatives in place.

    Unfortunately, only eight percent of European marketers believe these programs are “excellent”, with most marketers admitting that their listening programs are just “fairly good”, listening through corporate owned formal feedback channels, but struggling to ingest unstructured intelligence from across the organization.

    Part of the issue could be how organizations view critical listening posts. With early indicators pointing to marketers primarily viewing channels like social media as either free engagement tools or PR amplification channels, it is not a surprise that many marketing leaders are looking to tackle the issue of leveraging intelligence from customer voice to better deliver consistent, contextual and personalized experiences. The big question becomes how.
  • How To Get More Customers
    How To Get More Customers Peter Strohkorb Recorded: Oct 17 2018 54 mins
    B2B Sales and Marketing Growth Specialist Peter Strohkorb describes why and how every business now needs to apply push and pull selling techniques in order to win more customers.
    Peter will reveal the Ten Action Items you need to have in place to be successful.
  • Webinar: Understanding mail and the consumer mindset
    Webinar: Understanding mail and the consumer mindset Royal Mail MarketReach Recorded: Oct 17 2018 45 mins
    Customers are the lifeblood of your business. Understanding the behaviours that drive them will help you find new ones, keep them coming back and grow their lifetime value. Join us for a webinar that delves deep into understanding the consumer mindset.

    The Royal Mail MarketReach insight team will be showcasing new insights from a range of projects, including brand new neuroscience research that reveals how the brain reacts to advertising mail.
  • The Value of Visuals: How Visuals Can Unlock Dramatic Savings in Productivity
    The Value of Visuals: How Visuals Can Unlock Dramatic Savings in Productivity Ryan Knott, Public Relations Specialist at TechSmith Recorded: Oct 11 2018 53 mins
    We've all seen statistics suggesting people process and engage better with visual content over text. But what does the science actually say? In 2018, TechSmith embarked on a first-of-its-kind comprehensive study of visual communication in the workplace. The results are eye-opening to say the least. Using opinion data, scientific research, and economic modeling, the new study reveals how businesses are discouraging employee engagement and leaving productivity on the table. The study also points to solutions to fix these challenges.

    Join Scott Abel, The Content Wrangler, and his special guest, Ryan Knott, Public Relations Specialist for TechSmith Corporation, for this free one-hour webinar. Attendees will learn what their employees really want in their workplace communications, how visual content helps people perform better, and just how easy it can be to add more visual content to workplace communications.

    ABOUT RYAN KNOTT

    Ryan Knott has more than 20 years of experience managing communications and content strategy, public relations, social media, and media relations. He joined the TechSmith team in 2016, and previously worked at nonprofits, the Michigan Department of Education, and as a coach, communications director, and announcer, for a number of Michigan roller derby teams. Ryan is passionate about creating content that communicates clearly, engages audiences, and inspires action.
  • The future of satellite uplink amplifiers
    The future of satellite uplink amplifiers Rohde & Schwarz Recorded: Oct 10 2018 22 mins
    This webinar, brought to you by Rohde & Schwarz, explores the future of uplink amplifiers, including solid-state designs, linearity, signal quality in order to help you select the right amplifier for uplink scenarios.

    Speakers:
    Christian Baier, Product Manager Satellite Amplifiers, Rohde & Schwarz
    Dr Florian Ohnimus, Director R&D RF Power Components, Rohde & Schwarz
  • Publishing DITA Content to a Chatbot
    Publishing DITA Content to a Chatbot Patrick Bosek Recorded: Oct 9 2018 60 mins
    Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be an extremely helpful content delivery tool.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, makers of easyDITA, to learn how to you can create a chatbot using your DITA content.

    As a part of this presentation, we’ll discuss how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.
  • The Need for Employee-Focused Communication
    The Need for Employee-Focused Communication Scott Abel, Aaron Baldwin, Deborah Bosley & Ray Walsh Recorded: Oct 4 2018 61 mins
    Companies of all shapes and sizes proclaim that “employees are our greatest asset.” Does this trite and overused phrase mean anything? If so, how are these values reflected in the way we communicate with employees?

    Join Scott Abel, The Content Wrangler, for a 30-minute discussion with three content industry experts about the need for a unified internal communication strategy. Scott will chat with document content management expert Aaron Baldwin, plain language specialist Deborah Bosley, and localization maven Ray Walsh about the reasons we should adopt a formal, repeatable strategy for internal employee-focused communications.
  • Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Leveraging Real Behavioral Intent to Identify and Convert Your Buyers Val-Pierre Genton, VP Product Marketing, BrightTALK Recorded: Oct 4 2018 56 mins
    When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.

    In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
    Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
    Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
    Putting it all together. Turn intent into engagement in a few steps.
  • Media at the Edge: A new content technology perspective
    Media at the Edge: A new content technology perspective IBC365 | Accenture | Schneider Electric | BASE Media Cloud Recorded: Oct 4 2018 62 mins
    What you will learn:

    - What is Edge computing and why it will be key to broadcasting, media and entertainment

    - How edge computing is rapidly evolving to provide content anywhere and everywhere through the IoT and soon across 5G networks
     
    - What mobile edge computing means for production, processing and video distribution
     
    - How new consumer experiences, VR, AR, UHD streaming will be driven by the availability of edge infrastructure
     
    - Protecting the physical and digital assets. How to secure the critical IT infrastructure which will house valuable content at the edge of the network

    Speakers:
    Jefferson Wang, Managing Director, Accenture Strategy, Communications, Media and Technology
    Steven Carlini, Senior Director Data Centre Global Solutions, Schneider Electric
    Damon Neale, Chief Technology Office, BASE Media Cloud
  • Enabling Content in Chatbots and AI: The Microcontent Solution
    Enabling Content in Chatbots and AI: The Microcontent Solution Steve Manning, Vice President Consulting Services, Precision Content Recorded: Oct 3 2018 77 mins
    We are giving you a second chance to catch one of our favorite sessions! The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.

    This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    Join our special guest host, Val Swisher, and Steve Manning In Part II of this series, where Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Recorded: Oct 3 2018 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • MRP and guest Forrester Discuss Qualities of ABM Leaders
    MRP and guest Forrester Discuss Qualities of ABM Leaders Jim Regan and Steve Casey Recorded: Oct 3 2018 64 mins
    Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering actionable triggers to transform your customers’ experiences forever.

    Steve and Jim will share their perspectives on why utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies.

    Here’s what you’ll learn from this webinar:
    •Why AI should inform and operationalize your ABM strategy
    •When centralized insights can enable a consistent content strategy by target account
    •How to close the loop on integrated ABM strategies to identify and replicate high performing tactics, while eliminating the low performing ones
  • How to Build a World-Class Email Personalisation Strategy
    How to Build a World-Class Email Personalisation Strategy Kath Pay, Holistic Email Marketing & Kristian Bannister, Pure360 Recorded: Oct 3 2018 57 mins
    We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.

    When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole.

    And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.

    Earlier in the year Pure360 and Holistic Email Marketing surveyed marketers across a wide range of sectors to understand how email personalisation is being used today.

    In this webinar, we dive into the results and offer advice you can put into practice. From overcoming data issues through to creating seamless cross-channel experiences.

    No matter where you are on your journey, this webinar will guide you towards building a world-class personalisation strategy.

    You will learn:

    → How personalisation is currently being used in email marketing
    → How to overcome common challenges that hold marketers back
    → How to move beyond email and deliver true cross-channel personalisation
    → Why you need to think of personalisation as a tool and not a goal
    → What incredible personalisation looks like in practice
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Design Thinking and Content Strategy
    Design Thinking and Content Strategy Buck Bard Recorded: Sep 27 2018 56 mins
    Design thinking may conjure up images of groundbreaking products like the iPod, Tesla, and Uber, but design thinking is just an innovation tool that can be applied to most any process. Design thinking isn’t just for product design; it can transform your content strategy.

    Join Scott Abel, The Content Wrangler, and his special guest, Buck Bard, Content Strategist and Chief Harbinger of Canary Works, for this free one-hour webinar. Learn how you can use design thinking to transform your content strategy from someone who does it every day.

    Attend this webinar to learn what design thinking is by learning its parts; to learn how design thinking can be applied to the process of developing and executing on your content strategy, and discover some free and easy to use tools that you can start using today.

    ABOUT BUCK BARD

    Buck Bard is the Chief Harbinger at Canary Works. He has been designing and delivering innovative learning solutions for over 25 years. Canary Works was created to promote Innovation, Digital Transformation, and Design Thinking. Through a series of experiential workshops, we help guide organizations discover and draw a roadmap to possible futures. We work with teams and individuals to find the intersections of the strengths of their cultures and their strategic goals, using sound learning principles.
  • How fintech is using voice and chat to revolutionize customer experience
    How fintech is using voice and chat to revolutionize customer experience Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics Recorded: Sep 27 2018 64 mins
    Digital assistants like Amazon Echo and Google Home are changing consumers’ expectations on how they interact with all kinds of companies. So it’s no surprise that financial institutions and other financial service providers are racing to keep up and optimize their customers’ current user experience with flexible and contextualized voice and chat capabilities.

    But while investment in these types of conversational technologies continues to grow, there is still confusion about how much these technologies can really drive digital engagement and streamline customer communications.

    Don’t miss this chance to understand how voice and chat conversational technologies are creating a more engaging and meaningful experience for your customers.

    Webinar attendees will learn:
    * How are conversational technologies changing the financial services landscape?
    * Things to consider when looking to deploy a voice-enabled solution.
    * How can Voice and Chat support a broad range of financial wellness solutions?
    * Capitalizing on conversational interfaces to capture and improve customer loyalty.

    And much more…

    Speakers:
    * Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics
    * Ken Dodelin, VP Conversational AI Products, Capital One
    * Sandi Boga, Director, Product Innovation, ATB Financial
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • An Introduction to Content Engineering
    An Introduction to Content Engineering Alan J. Porter Recorded: Sep 27 2018 61 mins
    The current content evolution necessitates a strong alignment of teams across all areas of our organizations. Each individual or department that touches content at any stage of its development — from CEOs, CMOs, and CTOs, to content strategists and authors, to developers and UX designers — must now work even more closely in order to effectively manage content production and distribution.

    Content engineers bridge the divides between departmental silos and between content lifecycles. Individuals in this position play an important role in the design and facilitation of content structure throughout the entire strategy, production, and distribution cycle from start to finish.

    Join Scott Abel, the Content Wrangler and his special guest, Alan J. Porter, content engineer and head of Strategic Services at [A] for this free one-hour webinar. Attendees will learn:

    1) Strategies that content engineers use for content valuation
    2) How content engineers apply these strategies to support intelligent content practices
    3) About the six core disciplines of the content engineering practice
    4) The content engineer’s ultimate tool to organize and orchestrate intelligent content — the Master Content Model™

    About Alan J. Porter

    Alan J. Porter is the Senior Executive responsible for strategic client services leadership at [A]. Alan has an extensive background within the industry and has consulted for large, well-known enterprises and organizations. He has helped shape the content intelligence space through his writing and thought leadership. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Recorded: Sep 26 2018 59 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • How BCD Travel Amplifies Their Content On Social Media
    How BCD Travel Amplifies Their Content On Social Media Brandy Wilson, Global Marketing and Communications Manager at BCD Travel and Daniel Ku, Director of Marketing at PostBeyond Recorded: Sep 25 2018 49 mins
    BCD Travel is a top five global travel company and a leading provider of global corporate travel management. As social media growingly become more of an integral part of their customer interactions, BCD Travel looked to activate their global teams through employee advocacy.

    The marketing team at BCD Travel needed a solution to engage their client-facing employees to amplify their content and drive quality traffic to their website. In 10 months, they were able to generate more than 17,000 shares, over 100,000 content interactions and 10X their ROI.

    Join Brandy Wilson, Manager, Global Marketing and Communications at BCD Travel and Daniel Ku, Director of Marketing, PostBeyond in our next webinar on September 20, 2018, at 2 pm EDT.

    In this webinar, you'll learn:

    - What you need to launch an employee advocacy program
    - How to empower your client-facing teams to connect with potential customers on social media
    - How to keep a pulse on what content is resonating with your audience
  • A Conversation about Conversational Content
    A Conversation about Conversational Content Scott Abel, Bill Rogers, Lauren Golembiewski, and Jim Compton Recorded: Sep 25 2018 61 mins
    Join Scott Abel, The Content Wrangler, for a lively discussion with three experts about the challenges inherent in creating conversational content for chatbots and intelligent devices. Scott will chat with Bill Rogers, Founder and CEO of Orbita, Lauren Golembiewski, CEO and Co-founder at Voxable, and Jim Compton, Technology Program Manager at Moravia.

    Register today! It's free. Not sure you can attend? Register anyway. Attendees receive a link to the recording shortly after each webinar.
  • Building an Engagement Engine to Capture, Nurture and Drive Revenue
    Building an Engagement Engine to Capture, Nurture and Drive Revenue Vicki Scheele, Senior Marketer UK at Marketo Recorded: Sep 25 2018 32 mins
    This session will cover:
    -Picking the CRM and marketing automation stack that's right for you
    -Organizing and managing data structures and flows across systems
    -Setting up campaigns for success and scale
    -Attributing pipeline, bookings and revenue to campaigns
  • Debunking Customer Experience Myths
    Debunking Customer Experience Myths Lynn Hunsaker Oct 23 2018 5:00 pm UTC 60 mins
    Ask ten people what customer experience or customer-centricity means and you could get ten different answers. This is a grave concern as studies show 90% of executives say customer experience is mission-critical. Like any hot topic, everyone wants to join the bandwagon, claiming their products and services enhance customer experience and customer-centricity. This has muddied the waters as mainstream adoption follows what’s advocated by the biggest marketing budgets and as benchmarking studies underscore mainstream practices.

    Join Scott Abel, The Content Wrangler, and his special guest, Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum, for this free, one-hour webinar. Lynn will go beyond “best-practice” to a clear view of what’s what in customer experience and customer-centricity. Recent studies show that no brands today – even the ones perpetually at the top of the most admired companies lists – are performing to customer experience quality expectations.

    In this webinar, we’ll take a look at who’s doing best, and what’s still needed to deliver the financial promises of a truly customer-centric business. Join us to 1) Get real: what’s customer experience and what’s customer-centricity from customers’ viewpoint? 2) Raise your game: practical ways to leapfrog current practices to achieve higher performance, and 3) Keep it real: how to instill momentum to make highly profitable customer-centricity a way of life.
  • The Fourth Industrial Revolution: Why Information Developers Should Care
    The Fourth Industrial Revolution: Why Information Developers Should Care Ray Gallon, The Transformation Society Oct 24 2018 3:00 pm UTC 60 mins
    Major industries, backed by government initiatives, are promoting what has variously been called Industry 4.0, the Industrial Internet, or — most appropriately— the Fourth Industrial Revolution. Many technological innovations have claimed that they will “change everything.” This one really will.

    Join Scott Abel, The Content Wrangler, for a presentation by Ray Gallon, co-founder of The Transformation Society, a research and consulting company focusing on the challenges of adaptation of organizations and leaders to digital transformation. In this webinar, we will examine why, and explore ideas of how, information developers can plan for, respond to, and take an important role in this revolution.

    We call this set of ideas Information 4.0.

    Attendees will learn:

    –What makes Industry 4.0 truly revolutionary?
    –Characteristics of Information 4.0
    –About volatile contexts and volatile information
    –Why documents are obsolete
    –What we know (and don’t know) about governance in Information 4.0

    ABOUT RAY GALLON

    Ray has over 40 years as a professional communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City’s public radio station. Ray has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric HealthCare, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises. Ray is a university lecturer and a speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published "Language of Technical Communication." (XML Press).
  • 5 Easy Steps to Scaling Personalized Content Experiences in Marketing Campaigns
    5 Easy Steps to Scaling Personalized Content Experiences in Marketing Campaigns Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Oct 24 2018 4:00 pm UTC 8 mins
    In this 9-minute webinar hosted by Randy Frisch and Jay Baer, you'll learn about a 5-step framework that will help you easily create personalized experiences for your marketing campaigns.
  • Five Ways to Prepare for AI in Sales, Marketing and Beyond
    Five Ways to Prepare for AI in Sales, Marketing and Beyond Nathan Decker, Director of eCommerce, evo Oct 24 2018 5:00 pm UTC 60 mins
    Enterprise preparation for AI has centered almost exclusively on data prep and data science talent. While without data there would be no AI, enterprises that fail to ready the broader organization, chiefly people, process, and principles, don’t just stunt their capacity for good AI, they risk sunk investment, jeopardize employee trust, brand backlash, or worse.

    Ensuring sustainable deployment starts with assessing enterprise data strategy, aligning myriad stakeholders, technological feasibility assessment, and a coordinated approach to ethics.

    Join VentureBeat and industry analyst and founding partner of Kaleido Insights, Jessica Groopman for discussion on the five fundamentals of AI readiness at our upcoming VB Live event!

    Attend this webinar and learn:
    * What you need to do to prepare for AI-- beyond the data science team
    * Real-world examples and research findings
    * Top 5 best practices for strategic AI implementation

    Speakers:
    * Nathan Decker, Director of eCommerce, evo
    * Ken Natori, President, Natori Company
    * Jessica Groopman, Industry analyst and founding partner of Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • The Rise of Exponential Organizations (ExO)
    The Rise of Exponential Organizations (ExO) Salim Ismail Oct 24 2018 5:00 pm UTC 60 mins
    A new technology that scales quickly from one to a million users has become a common and straightforward phenomenon. Scaling an organization at exponential speed, however, is quite another matter. Organizational growth is usually linear—incremental and slow. In recent years, however, exponential organizations (ExOs) such as Oculus, Airbnb, WhatsApp, and DropBox have experienced dramatic growth trajectories and achieved multi-billion dollar valuations in just a few years.

    Unlike traditional businesses that combine assets and workforces within organizational boundaries, ExOs leverage the world around them, such as other people’s cars and spare rooms. In some cases, they are outperforming their competitors by as much as tenfold.

    Join Scott Abel, The Content Wrangler, for one of the most interesting presentations you will attend all year. Scott's special guest presenter is Salim Ismail, the best-selling author of Exponential Organizations, a sought-after business strategist, and a serial entrepreneur, having founded technology companies including Ångströ, which was acquired by Google in 2010. He is also the Founding Executive Director of Singularity University.

    Salim is a prolific speaker, having given more than 100 talks in 2017 to audiences of all sizes in 12 different countries. He has been profiled across a vast array of media outlets, including The New York Times, Bloomberg BusinessWeek, Fortune, Forbes, WIRED, Vogue, and the BBC.
  • The 7 Most Common Mistakes in Sales & Marketing Alignment
    The 7 Most Common Mistakes in Sales & Marketing Alignment Peter Strohkorb Oct 24 2018 8:00 pm UTC 49 mins
    We have been talking about Sales & Marketing Alignment for for a long time, yet we STILL see THE SAME SEVEN MISTAKES being made.
    This webcast describes all 7 mistakes and offers a solution to each.
    Highly informative and engaging. RECOMMENDED !
  • Preparing for Exponential Transformation and the Fourth Industrial Revolution
    Preparing for Exponential Transformation and the Fourth Industrial Revolution Francisco Palao Reines Oct 24 2018 8:00 pm UTC 60 mins
    We are living in a new age of exponential technologies that is impacting every industry and generating a new type of business: the Exponential Organization (ExO).

    Join Scott Abel, The Content Wrangler, and his special guest, Francisco Palao Reines, Co-Founder and CEO of ExO Lever for this free, one-hour webinar. During this webinar, you will learn how to transform an existing business into an ExO in order to navigate industry disruption and achieve exponential growth. You'll learn how organizations and institutions around the globe are overcoming resistance to change, leveraging on-demand staff, the power of the crowd, and innovative new technologies to build scalable, profitable, and wildly disruptive organizations.

    ABOUT FRANCISCO PALAO REINES

    Francisco Palao Reines is an award-winning entrepreneur who has inspired and advised organizations around the world to design and implement disruptive innovation strategies for various industries including energy, health, finance, retail, insurance, and more. Francisco, along with Salim Ismail, is the co-author of the book ‘Exponential Transformation’ which focuses on helping organizations to change and adapt their business models for external industry disruption.

    Currently, Francisco is the CEO of ExO Lever, a Global Transformation Ecosystem focused on supporting organizations, institutions and people to transform themselves for the current abundance-based environment. ExO Lever was co-founded by Francisco Palao Reines and Salim Ismail.
  • Independent Thinking: How Neural Networks Are Changing Marketing
    Independent Thinking: How Neural Networks Are Changing Marketing Val Swisher Oct 25 2018 5:00 pm UTC 60 mins
    After years of promises and hype, artificial intelligence has finally reached the stage where it is impacting our lives on a daily basis. The things that computers can do with us and for us is rapidly expanding. This live webinar will provide an overview of how artificial neural networks are changing marketing.

    Here's what you'll learn:

    * What are artificial neural networks and deep learning? How do they work?

    * Where are artificial neural networks used today?

    * What do artificial neural networks mean for marketers?
  • Hot or Not – A Live Critique of Email Capture Forms
    Hot or Not – A Live Critique of Email Capture Forms Kath Pay, Holistic Email Marketing & Austin Bliss, FreshAddress Oct 30 2018 3:00 pm UTC 60 mins
    Trying to grow your email list? No matter what you are doing to get the attention of your prospects, in the end, it all comes down to your email address capture form… is it performing as well as it could? Volunteer your form for critique.

    Kath and Austin will provide you with live analysis and constructive suggestions on how to immediately improve the quantity and quality of the email addresses you are capturing. They'll also talk through best practices, target metrics, error messages, confirmation pages, and more! All attendees will leave with great takeaways to immediately improve the quantity and quality of email addresses they are capturing.

    To submit your site, email us at Marketing@freshaddress.com
  • 4 Marketing Strategies That Bring Your Content to Life
    4 Marketing Strategies That Bring Your Content to Life Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Oct 30 2018 4:00 pm UTC 11 mins
    Inbound, demand generation, ABM, and sales enablement are all driven by content. In this 9-minute webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, explore how to use these strategies to bring your content to life.
  • Leveraging AI to boost customer acquisition, engagement, and retention
    Leveraging AI to boost customer acquisition, engagement, and retention Grant Langston, CEO, eharmony Oct 30 2018 5:00 pm UTC 60 mins
    Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.

    Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.

    Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!

    Register now for free!

    Attend this webinar and learn:
    * How AI levels up personalization and customer engagement
    * How to use AI-fueled data analytics to create tactical marketing plans.
    * How to create personalized moments without being creepy
    * How to increase real and effective relevance to customers across channels

    Speakers:
    * Grant Langston, CEO, eharmony
    * Brian Witlin, CEO, Yummly
    * Stewart Rogers, Analyst at large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • The MarTech Recipe For a Well Done ABM and Sales Strategy
    The MarTech Recipe For a Well Done ABM and Sales Strategy Carlyn Manly, Head of Marketing, Folloze - Gil Allouche,CEO, Metadata.io - Daniel Gaugler, CMO, PFL Nov 1 2018 11:00 am UTC 45 mins
    It’s happened to all of us—you think you have everything you need to make that great dish for your dinner party to only realise halfway through you are missing some essential ingredients. Sound familiar?

    Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result?

    Marketo has brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy. Watch Marketo, Folloze, Metadata.io, and PFL for The MarTech Recipe For a Well Done ABM and Sales Strategy.

    You'll learn:

    - How to use AI technology to accelerate existing opportunities and target net new accounts

    - How to easily create and deliver single or multitouch content-based journeys to your high-value customers and prospects

    - How to accelerate productivity and drive business forward with tactile marketing automation, swag and create extreme personalised marketing campaigns
  • The Digital Consumer: How today's buyer has changed and what your business must
    The Digital Consumer: How today's buyer has changed and what your business must Marcus Sheridan — Professional Speaker, Author and Owner at Marcus SherIdan International Inc. Nov 1 2018 4:00 pm UTC 34 mins
    More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. If you like to be engaged, challenged, and moved, you’ll love this keynote with Marcus Sheridan!
  • Webinar: A Brexit briefing
    Webinar: A Brexit briefing Asli Yildiz, DMA, Zach Thornton, DMA, Michael Sturrock, DMA Nov 5 2018 3:00 pm UTC 75 mins
    A live, online discussion about the data and marketing impacts of Brexit, hosted by the DMA’s External Affairs and Legal teams – with your questions setting the agenda
  • Beyond Revenue Performance: Real KPIs of B2B Marketing
    Beyond Revenue Performance: Real KPIs of B2B Marketing Lori Wizdo, VP, Principal Analyst, Forrester Research Nov 6 2018 9:30 am UTC 30 mins
    Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. But as recently as a decade ago, the idea was radical. Marketing leaders adopted the practice, requiring cultural change, re-engineering of the marketing & sales process, & deep investment in marketing automation. We’ve seen the results; revenue marketers contribute nearly 30% more than other B2B marketers.

    But, there’s been an unintended consequence. In many firms, marketing is now seen as the supplier of leads to a load-bearing sales force. That belies the reality that marketing is evolving to be the steward of the customer relationship across the lifecycle. The question for marketing execs is: “what measures & metrics demonstrate the full value of marketing to my organization?” Check out this on-demand session with our guest, Lori Wizdo, VP, Principal Analyst, Forrester Research, we’ll dig into practical approaches to that challenge, specifically:

    - How to link marketing performance to corporate performance in ways the CEO, CFO & COO care about

    - Which 10 metrics are more important to measure than revenue performance

    - What metrics should be on the ‘Marketing Performance Dashboard’
  • Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)
    Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It) Jim Regan & Kerry Cunnigham Nov 6 2018 4:00 pm UTC 60 mins
    AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

    Join MRP and SiriusDecisions for a conversation on how switching the focus from individuals to buying groups will improve your bottom line.

    During this webinar, we will highlight these common reasons why you’re not closing deals, and how to fix it.
    •You’re not noticing group buying signals
    •You’re not acting upon these group buying signals
    •Your systems and processes are causing missed opportunities

    Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies at SiriusDecisions and Jim Regan, CMO and Co-Founder of MRP and learn how to avoid buying group blindness.

    Register now for this LIVE webinar!
  • Top Three Insights to Boost Your Content Engagement and Conversions
    Top Three Insights to Boost Your Content Engagement and Conversions Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Nov 6 2018 5:00 pm UTC 9 mins
    If there's anything both demand generation and content marketers care about, it's driving engagement and conversions on the content they create. In this webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, pull three of the top insights in the first-ever Content Experience Report to share how you can drive real results with a few tweaks to your content experience.
  • Outsourcing Multimedia Content Development
    Outsourcing Multimedia Content Development Barry Saiff and Elrik Jundis, Saiff Solutions Nov 6 2018 6:00 pm UTC 60 mins
    In 2018, life is faster. People can access information quickly. Attention spans are short. Multimedia content — videos, animations, infographics — can engage audiences, and make learning fun.

    Whether you are producing technical, creative, or eLearning content, outsourcing your multimedia content development can enable you to increase the quality and volume of content produced, beyond your local capacity. The bottom line is that if you want to produce — or produce more — videos and animations, learn how outsourcing can help you achieve your goals.

    Join Scott Abel, The Content Wrangler, and his special guests, Barry Saiff, Founder and CEO of Saiff Solutions, and Elrik Jundis, Business Development Manager for Saiff Solutions, for this free, one-hour webinar.

    Attendees will learn:

    –What specific activities are involved in multimedia outsourcing, and which are easiest to outsource?

    –What are the pros and cons of onshore vs. offshore, and freelancers vs. vendor?

    –How do I get started, and how can I scale up quickly?
  • Can you deliver the personalization your customers demand?
    Can you deliver the personalization your customers demand? David Hardtke, Director of Advertising Science, Pandora Nov 6 2018 6:00 pm UTC 60 mins
    More and more, savvy customers are willing to share info about themselves and their browsing behavior — but in return, you have to use those powers for good. Or in other words, start serving them up completely personalized web and mobile ads that reflects their tastes, values, and preferences in every (not-creepy) way. It’s the key to delivering the kind of goods and services that keep your customers clicking — and more than happy to keep handing over their personal information.

    It’s also hard to pull off. To learn how companies like Pandora flawlessly serve up the customized advertising that clicks, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    * How to offer your customers content that connects to their lifestyle and tastes
    * The intersection between art and science in the new world of hyper-personalized advertising
    * How to create customized content that connects without creeping out customers
    * Best practices companies like Pandora and Trulia use to create authenticity and bring in more revenue.

    Speakers:
    * David Hardtke, Director of Advertising Science, Pandora
    * Deep Varma, VP of Engineering Trulia
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Cvent
  • Two Steps Forward, 5 Steps Back
    Two Steps Forward, 5 Steps Back Robert Rose, Chief Strategy Officer, The Content Advisory and John Graham, Sales and Customer Success Executive, Clearslide Nov 7 2018 6:00 pm UTC 60 mins
    This webinar is a must for both sales and marketing professionals. You will discover how content-marketing and sales-enablement teams are:

    • Relying on engagement engines propelled by content to boost performance
    • Creating strategies together and designing ways to measure content's effectiveness for their sales teams and business
    • Using content collaboration, customer centricity, and common measurement to drive better alignment between sales and marketing
  • Lead Generation: how do you nurture good sales leads?
    Lead Generation: how do you nurture good sales leads? Phil McGuin, Demand Generation Director, Stickyeyes Nov 8 2018 12:30 pm UTC 60 mins
    Watch our webinar and follow the 4 stages of lead nurturing to drive more leads and sell more stuff!

    Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.

    This webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin will take you through the four key stages of lead nurturing that will:

    -raise awareness and perception of your brand;
    -convince your prospects of your credentials; and
    -convert those leads into a positive commercial action.

    Sign up now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales.

    This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd
  • Curiosity Factor: The psychological phenomenon you should implore to earn and ow
    Curiosity Factor: The psychological phenomenon you should implore to earn and ow Andrew Davis — Author of Brandscaping Nov 8 2018 5:00 pm UTC 57 mins
    Attention in today's online world is harder and harder to garner than ever before. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos. However, these very same customers can binge watch two seasons of Stranger Things on Netflix in one weekend! Where's the disconnect? Maybe, in our quest to make our content consumable we’ve eliminated every element that makes our content interesting? It turns out, the most successful content creators in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep and capture, their audience's attention. In this exhilarating presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality TV editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content. What's the secret? You'll have to wait and see.