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Content Marketing

  • Biz Dev Done Right Biz Dev Done Right Caryn Kopp, Chief Door Opener Recorded: Feb 24 2017 45 mins
    When Business Development is done right, there is no limit to what can be accomplished! Caryn answers the top 4 sales questions she is asked most about sales including, “How do I get more sales? How do I meet more prospects? How do I close sooner? And, how do I find time for business development?”
  • How Content Marketing on LinkedIn can Boost your Bottom Line How Content Marketing on LinkedIn can Boost your Bottom Line Viveka von Rosen Recorded: Feb 24 2017 48 mins
    LinkedIn Publisher is like a hidden treasure for content marketing. If you have the right “map” to find the gold within! My session will be your roadmap to LinkedIn Content Marketing Success. As one of Linkedin Learning’s authors, we get special access to what LinkedIn is looking for in Publisher Posts- and I’ll share that information with you!
  • How To Get More Clients Without Being A Pushy Salesperson How To Get More Clients Without Being A Pushy Salesperson Laura Posey Recorded: Feb 23 2017 48 mins
    Here is what you will learn:
    •The five-step master formula for attracting all the business you want
    •The secrets to building a sales machine that delivers quality prospects day in and day out
    •How having fewer prospects actually leads to more profit
    •And so much more...
  • Measuring Content Value and Determining ROI Measuring Content Value and Determining ROI James Goldman, Sr. Manager of Content Strategy at Equinix Recorded: Feb 23 2017 59 mins
    Return on investment (ROI) is a mathematical equation. Determining the value of investments in content can be a tricky proposition. If you can't place a value on your content, you can't do the math.

    Determining ROI not only requires we understand the value of our content—and what it costs to create, manage, and deliver—but it also requires consistency. To make the calculation meaningful, you'll need to ensure you're comparing apples to apples and oranges to oranges.

    Join Scott Abel, The Content Wrangler, and his special guest, James Goldman, Content Strategy Program Lead at Equinix, for this free one-hour webinar. James will examine the need for normalizing measurements, making sense of key performance indicators, and communicating the value of digital content production improvements in ways that are meaningful to management.
  • Shifting From Sentiment to Opportunity Shifting From Sentiment to Opportunity Liz Miller - CMO Council, Alan Gellman - Esurance, David Berkowitz - Sysomos Recorded: Feb 23 2017 61 mins
    As social data streamed into systems, the voice of the customer became distinct and immediate. But as sentiment became the table stakes of today’s intelligence, marketers started to look for more out of their social engagement and listening programs. This shift has brought about a call to identify points of opportunity in social data that drive the business forward.

    This new mandate reveals new challenges: social media data can be messy, filled with lots of noise and few signals that point to definitive action. The mass of unstructured data that floods into systems is often incomplete and constantly in flux. One minute, a customer is “liking” a brand, and the next minute, that customer is telling the world about negative experiences and defection intentions. Wires get crossed. Sentiments can shift without warning. And slowly but surely, a marketer’s trust in social data can begin to erode.

    The conversation around social needs to evolve—breaking away from the endless opportunities to chat, mix and mingle with the customer and turning toward an intentional strategy of leveraging social data to reveal business-driving opportunity. These signals must point to where a business can make money or where a business may be missing the mark…or it must deliver real-time alerts to problems that can lead to customer defection and discord.
  • Selling for Introverts - how to stay true to who you are and grow your sales Selling for Introverts - how to stay true to who you are and grow your sales Alen Mayer Recorded: Feb 23 2017 47 mins
    Register for this webinar and discover 5 powerful strategies to help you excel and shine as an introvert in sales, without losing yourself in the process:
    •How to promote yourself without being obnoxious
    •What strategies to use for networking and social functions
    •How to know and meet your client's REAL needs (and make them happy)
    •How to persuade your clients without being manipulative
  • Culture IS Brand: Leadership Strategies for the Digital Age Culture IS Brand: Leadership Strategies for the Digital Age Michael Brenner - Best-selling author of "The Content Formula" Recorded: Feb 23 2017 55 mins
    SUMMARY:

    Having great ideas is one thing. Having an organization designed to embrace great ideas is a completely different thing. In this webinar you will learn a new framework for creating the culture you need within your team to allow great things to happen.

    DETAILS:

    You're a leader. Whether you work independently, lead a small team, or you're the CMO of a global brand - you know that yesterday's marketing ideas just don't work today.

    Unfortunately, getting the entire organization to embrace your new initiative, green light an innovative marketing concept, or simply redesign your newsletter can feel like an uphill battle.

    In this webinar, veteran marketer and bestselling author Michael Brenner will show you how courageous marketing leaders are transforming their entire culture, and building a powerful brand.

    You will learn the revolutionary new framework that sparks rapid culture change and gets your entire organization on board.

    EVERYONE has the power to spark culture change and become the leader your company, your brand, and your people need. Join us and find out how.
  • Account-Based Marketing: A Constellation of Multivendor Offerings Account-Based Marketing: A Constellation of Multivendor Offerings Keith Dawson Recorded: Feb 23 2017 45 mins
    Join 451 Research to learn how account-based marketing (ABM) is taking on new prominence in the marketing technology stack. In this webinar we’ll examine how ABM has developed into a key methodology for aligning marketing and sales teams in B2B environments. Critical to its evolution have been advances in data science and machine learning, which allow marketers to find and target leads more accurately and with better relevance. Vendors across the martech landscape are developing features that augment ABM practices; in this discussion we will talk about the practicalities of fitting ABM into existing marketing automation frameworks, and how vendors can differentiate their offerings and clarify the landscape for buyers.
  • 5 Secrets that Will Change Your Approach to LinkedIn Networking 5 Secrets that Will Change Your Approach to LinkedIn Networking Alice Heiman Recorded: Feb 22 2017 49 mins
    Thousands of people are on LinkedIn and not taking advantage of its full power. Find out how to make your connections count and get the leads flowing. Discover the 5 Secrets That Will Change Your Approach to LinkedIn Networking forever.
    Salespeople will be amazed at how they can build relationships and generate leads.
    Sales leaders will gain ideas to help their salespeople prospect.
  • Establishing and Enriching the Content Supply Chain Establishing and Enriching the Content Supply Chain Liz Miller, SVP Marketing, CMO Council Recorded: Feb 22 2017 62 mins
    In the world of marketing, these principles have been applied through the application of a marketing supply chain, effectively connecting customer and company demand for marketing materials (typically marketing consumables like printed content, promotional items, etc.) into a transparent, technology-powered network of suppliers and users to streamline processes and optimize budgets and utilization. Just as with manufacturing supply chain management, marketing supply chain optimization has led marketing leaders to realize great customer satisfaction and profitability, particularly through significant savings and the reduction in material obsolescence.

    So now, savvy CMOs are turning to the customer and asking whether these same principles of supply chain dynamics can be applied to a process that actually reaches, engages and connects with customers. The answer is surely yes…but before we take that leap, the same rigor and advancement used to establish a marketing supply chain must be paid to content itself. Now is the time to realize the state of the content supply chain.

    According to the Content Marketing Institute, 32 percent of a B2C organization’s budget and 28 percent of a B2B organization’s budget is spent on content. In a recent CMO Council study on the impact of the connected omni-channel experience, 60 percent of marketers admitted that the new connected customer has necessitated a shift in content strategies and a call for the rapid development of new content in new formats and sizes. Yet despite the clear budget priority content has taken—as well as the clear call to rapidly advance our content development and management skills to meet the demands of our customers—why is content still developed in campaign and functional team silos, often lacking effective paths for cross-functional collaboration and distribution? Are we giving content the respect and attention it deserves?
  • Sales Success  - Looking through your Customer's Lens Sales Success - Looking through your Customer's Lens Janice Mars, Principal and Founder/Lisa Dennis, President and Founder and Lisa Magnuson, President Recorded: Feb 22 2017 47 mins
    If you were honest with yourself, could you say that your sales aids, value propositions, sales and forecasting processes are designed from a customer point of view, or are your tools company-centric? Join Janice Mars, Principal and Founder of SalesLatitude and Lisa Dennis, President of Knowledgence Associates for a fun and action-packed 45 minutes on not only how to see things through your customer’s lens, but also how to build it into your sales toolkit.

    Lisa Magnuson President of TopLine Sales to moderate
  • What You Need to Know About Account-Based Marketing What You Need to Know About Account-Based Marketing Ben Earle, AdRoll; Victoria Hoffman, Uberflip Recorded: Feb 22 2017 50 mins
    Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.

    It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.

    In this webinar, we share the key elements you need to succeed with your ABM strategy.

    You will learn:
    - How to define your target accounts
    - How to use ABM to attract customers that will grow your business
    - How to measure the success of your ABM campaigns
  • How to Build a Sales Process That Drives Successful Behaviors How to Build a Sales Process That Drives Successful Behaviors George Bronten Recorded: Feb 21 2017 32 mins
    In times of change and increased competition, HOW you sell is becoming your primary differentiator. Learn how to build a sales process that makes it easy to execute your b2b sales strategy, by driving the behaviors needed to consistently achieve your targets.
  • The Experience Factor in Sales The Experience Factor in Sales Barbara Giamanco Recorded: Feb 16 2017 45 mins
    By 2020 customer experience will overtake price & product as the key brand differentiator according to the Walker 2020 Customers Report. Your focus on demonstrating value NOT selling features is how deals get closed. Learn strategies for getting buyers at hello and delivering a great sales experience at every step in the buying process.
  • Creating A Content Framework to Deliver Omnichannel Customer Experiences Creating A Content Framework to Deliver Omnichannel Customer Experiences Joe Gelb, Kevin Nichols, and Ira Gluck Recorded: Feb 16 2017 60 mins
    Customer expectations have changed. Consumers demand a seamless and consistent digital experience with your brand throughout their customer journey, expecting the right information—whenever and wherever they need it—in the language they prefer, on the devices of their choosing. Period.

    B2B buyers also increasingly demand and expect an omnichannel experience, with easy, self-service access to the technical content they need to make a purchasing decision. Those interactions are valuable opportunities to increase engagement with your customers and prospects. They drive up lead conversions and increase overall customer satisfaction.

    Join Scott Abel, The Content Wrangler, for a one-hour discussion with digital industry enthusiast, Kevin Nichols; content delivery guru Joe Gelb; and business content strategist Ira Gluck. We'll discuss the importance of an omnichannel customer journey, the essential role of product content delivery, and the unified content strategy which enables that consistent content and customer experience.

    You’ll learn why omnichannel customers are more valuable, more loyal, and better satisfied than their single-channel content-consuming counterparts. And, you’ll find out what technologies are required to provide exceptional digital customer experiences with content. The panelists will demystify omnichannel gobbledygook, discuss the pros and cons of omnichannel delivery, and take questions from the audience.
  • The Lies Salespeople Believe That Prevent Sales Growth The Lies Salespeople Believe That Prevent Sales Growth Carole Mahoney Recorded: Feb 16 2017 40 mins
    Why do the majority of salespeople struggle to have conversations with buyers that build trust and add value? Learn what science has found are the hidden, but most common, mindsets and beliefs that the majority of salespeople struggle with and discover how they impact sales performance and growth.
  • 3 Ways to Improve B2B Demand Gen with the Power of Relevance 3 Ways to Improve B2B Demand Gen with the Power of Relevance Katie Martell Recorded: Feb 16 2017 62 mins
    There are no shortcuts in the practice of turning prospects into engaged buyers who become loyal customers. However, there is one concept effective B2B marketers live by to accelerate the process of generating leads: relevance.

    Join this free, live webinar hosted by Katie Martell, and learn three ways demand gen pros are harnessing the power of relevance today, including:

    - Customer insight
    - Account-based programs
    - Personalization

    This webinar is brought to you in partnership with Evergage and presented as part of BrightTALK's Demand Generation Summit.

    About Katie

    Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, top 3 most influential B2B marketer on Twitter, and has been invited to speak at a variety of industry conferences. Katie has spent the last decade marketing in positions including CMO and co-founder of MarTech startup Cintell and Director of Buzz at NetProspex (a D&B company). www.katie-martell.com.

    About Evergage

    Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.
  • How to Create Professional B2B Video Content (for Non-Video Producers) How to Create Professional B2B Video Content (for Non-Video Producers) Jon Spenceley, Community Marketing Manager, Vidyard Recorded: Feb 15 2017 46 mins
    Everyone and their second cousin wants more video content; it's the medium that today's buyers crave. But not every marketer has the ability (or the funds) to sign a full production house for every video project. That's why today's savviest marketers are bringing video production in house.
    Join this webinar and learn:

    •The essential, must-have video equipment you'll need
    •Five tips for creating professional-quality videos
    •How to set up an in-office studio
    •How to produce more of what your customers want, and less of what they don't
    •When to call in a video production expert
  • Leveraging the Sales Development Team to Convert your Campaigns Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Recorded: Feb 15 2017 35 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • Six Core Competencies For Strategic Account Managers Six Core Competencies For Strategic Account Managers Ago Cluytens Recorded: Feb 15 2017 35 mins
    In this webinar, Ago Cluytens will take a deeper dive into the six core competencies that are required for Strategic Account Management success. Based on in-depth, current research around what high-performers do differently, Ago will give a detailed breakdown of how your organization – and you – can increase account penetration, protect your most valuable account from competitors, and generate substantially more revenue.
  • Marketing Automation Hacks: Marketo Marketing Automation Hacks: Marketo Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip Recorded: Feb 15 2017 68 mins
    If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.

    You will learn:
    - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
    - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
    - How to take your personalized campaigns across all channels including social (using AdBridge) and your website (using Website Personalization)
  • The Anatomy of a Successful Account Based Everything Play The Anatomy of a Successful Account Based Everything Play Justin Gray, CEO & Founder, LeadMD Recorded: Feb 15 2017 37 mins
    n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
  • Holy Trifecta of Global Content Success: Terminology, Structure, and Translation Holy Trifecta of Global Content Success: Terminology, Structure, and Translation Val Swisher, Founder and CEO of Content Rules, Inc. Recorded: Feb 14 2017 56 mins
    The Holy Trifecta of Content is the intersection of managed terminology, structured authoring, and translation memory. If you have these three components of content under control, your content will be easier to read in every language, easier to translation, easier to locate, and easier to create.

    Join Scott Abel, The Content Wrangler, and Val Swisher, Global Content Strategist, and CEO of Content Rules, for this free one-hour webinar. Val will provide information on the Holy Trifecta, how the components work together, and talk about why these are critical factors for successful global content. Val will also cover the options for including services that address each aspect of the trifecta into your service offerings. This webinar is intended for LSPs, content developers, and customers who use their services.

    You’ll leave with an understanding of how terminology, structure, and TM work and how paying attention to all three factors will help your customers provide better content in any language.
  • Love Your Metrics: The Prospector's Guide To Easy Goal Setting Love Your Metrics: The Prospector's Guide To Easy Goal Setting Marylou Tyler Recorded: Feb 14 2017 49 mins
    Marylou Tyler (Best-selling author of Predictable Revenue & Predictable Prospecting) shares 5 powerful top-of-funnel activity metrics that are simple to implement & focus your efforts for creating sales opportunities. Consistently & predictably.
  • Engaging Community Members Along the Buyer’s Journey Engaging Community Members Along the Buyer’s Journey Melanie Turek, VP and Fellow at Frost & Sullivan; Taylor Freitas, Content Marketer at BrightTALK Recorded: Feb 14 2017 42 mins
    Are you keeping your community engaged throughout the buyer journey? If not, you're missing a crucial opportunity to influence buying decisions.

    BrightTALK recently surveyed 650+ B2B buyers to learn what decision makers look for and value before a purchase. We discovered:

    - Which content formats provide more value than others
    - Which buyers are more inclined to share content and collaborate with peers
    - Which sources of information buyers value most before a purchase

    To learn more about the survey results and how you can leverage them to effectively cater to your prospective buyers, join this live webinar with Melanie Turek, VP and Fellow at Frost & Sullivan, and Taylor Freitas, Content Marketer at BrightTALK.
  • 7 Content Marketing Trends You Need to Know Now 7 Content Marketing Trends You Need to Know Now Jay Baer, Convince & Convert; Hana Abaza, Uberflip Feb 28 2017 6:00 pm UTC 60 mins
    Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.

    Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.

    Spend an hour with Uberflip's Hana Abaza and Jay Baer from Convince & Convert diving into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
  • A View of the World's Largest & Fastest Growing Data Center Spot A View of the World's Largest & Fastest Growing Data Center Spot Kelly Morgan 451 Research and Mark Kidd Iron Mountain Feb 28 2017 6:00 pm UTC 60 mins
    A View of the World's Largest & Fastest Growing Data Center Spot and why you should be there

    The Northern Virginia market, which includes multiple locations in/around Washington DC, continues to be one of the largest and fastest growing datacenter hot spots in the world and top market for cloud providers. While much has been said about the area, please join us to discuss the latest in: what makes the market special, why so many firms want datacenter space there, how the market is evolving, and which locations to consider when thinking about a deployment in the area.

    Please join us for a webinar with Kelly Morgan, Vice President at 451 Research and Mark Kidd, Senior Vice President and General Manager for Iron Mountain Data Centers, for a discussion on the Northern Virginia market and Iron Mountain’s approach to the market.
  • Selling via Strategic Disruption Selling via Strategic Disruption John Smibert Feb 28 2017 9:00 pm UTC 45 mins
    Traditional solution selling is failing. Why? Because buyers don’t see value in your traditional approach. Your sales methods have become commoditised.
    What do buyers want? They want help to think differently about their business, to explore new ways to achieve their desired outcomes. They need you to disrupt their thinking.
  • Product Content: The Hidden Gem in the Content Marketer’s Tool Kit Product Content: The Hidden Gem in the Content Marketer’s Tool Kit Mary Laplante, Digital Clarity Group Mar 1 2017 6:00 pm UTC 60 mins
    Content marketing and customer experience management are business practices that go hand-in-hand. You can’t deliver a great experience that engages customers without content that engages them. And you can’t win long-term loyalty and advocacy if you only engage them at the start of your relationship. That's why the most effective content marketing programs engage customers across their entire relationship with your brand—from marketing through sales through service.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Mary Laplante, Vice President of Client Services at Digital Clarity Group, for a lively session about product content and its role in connecting prospects and customers to revenue.

    Attendees will learn how content marketers can reach deeper into their tool kit and put existing product content to effective use. Data sheets, product specifications, documentation, support information, training materials—this content about your brand’s products and services—can be invaluable when prospects are making the decision to become customers. Don’t leave these hidden gems at the bottom of your content marketing toolbox.

    ABOUT OUR GUEST

    Mary Laplante is Vice President for Client Services at Digital Clarity Group, a research and advisory firm focused on the content, technologies, and practices that global companies use to deliver great customer experience. Mary has spent her entire career in and around content management in its broadest sense. Her experience includes management and executive positions at several industry-leading specialty research and advisory firms.

    Most recently, she was vice president and practice leader for custom research and consulting at Outsell, Inc., a company focused on the markets for monetized content.

    Brought to you by: Acrolinx—the only software that can “read” your content, score it, and guide you to make it better — and better content means better business results. www.acrolinx.com
  • Relationship Intelligence & Sales IQ Relationship Intelligence & Sales IQ Jim Cathcart, CSP, CPAE Mar 1 2017 7:00 pm UTC 45 mins
    Everyone can be more intelligent about some aspects of Selling. Jim Cathcart, co-creator of The Sales IQ Plus online assessment shows you how to break down each aspect of selling so that you can initiate surgically precise improvements that pay off big time in sales results. Don’t just study Selling study the parts of it that will help You the Most!
  • The 5 Biggest Demo Mistakes that Can Cost you the Sale The 5 Biggest Demo Mistakes that Can Cost you the Sale Julie Hansen Mar 2 2017 5:00 pm UTC 45 mins
    Stakes are high for software demos. Mistakes can slow down the sales cycle and even cost you the sale. Discover the 5 biggest demo mistakes being made today by both new and experienced sales reps and learn how to avoid them.
  • Effective Executive Conversations Effective Executive Conversations Michael Griego Mar 2 2017 7:00 pm UTC 45 mins
    Are you an effective sales communicator? Can you go toe-to-toe with senior executives and drive a purposeful, strong, relevant, engaging and effective sales conversation? And not sound like a salesperson? Easier said than done. This power-packed webinar will provide practical sales enablement frameworks to improve and impact executive sales conversations.
  • Operational Excellence: The Key to Safeguarding Your IT Infrastructure Operational Excellence: The Key to Safeguarding Your IT Infrastructure Dan Thompson Senior Research Analyst 451 Research and Kelly Sullivan, VP Global Data Center Operations at CenturyLink Mar 2 2017 7:00 pm UTC 60 mins
    Data center uptime is more critical than ever as more and more business processes are digitized. Having a sound foundation starts with having a solid and reliable data center in which to deploy your IT infrastructure. The data shows that how a data center is run and managed is the single biggest contributor to uptime.

    Join 451 Research Senior Analyst, Dan Thompson, and Kelly Sullivan, VP Global Data Center Operations at CenturyLink for a dialog on how operational excellence is put into practice and has become a core of the organizational culture at CenturyLink.

    Hear real-world experience and insight derived from managing a global fleet of 57 data centers and how the Uptime Institute Management and Operations Stamp of Approval program helped them raise their game through a regiment of continual improvement.
  • Sales Coaching with Purpose Sales Coaching with Purpose Lisa McLeod Mar 3 2017 5:00 pm UTC 45 mins
    Are you coaching to hit quota or are you coaching for customer success? There’s a big difference, one drives mediocrity, the other drives competitive differentiation. Learn the distinctions between quota coaching and purpose coaching along with techniques to improve the win-rate, and coach reps after they fail.
  • 3 ways YOU can be more entrepreneurial in your sales approach 3 ways YOU can be more entrepreneurial in your sales approach Bernadette McClelland, Founder and Director of Sales Leaders Global Pty Ltd Mar 6 2017 9:00 pm UTC 45 mins
    Business favours the brave. Today salespeople must step out of the mold of reactive order takers content to do what they have always done. Today, they must become marketers of not just their product and company but their own personal company brand. Discover how to market yourself more fully in this VUCA world.
  • How to solve the 3 biggest pains for B2B marketers How to solve the 3 biggest pains for B2B marketers Paul Gibson, EMEA Demandbase and Leanne Moir, Sr. Field Marketing Manager EMEA Demandbase Mar 7 2017 3:00 pm UTC 60 mins
    Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:

    1. No insight on anonymous website visitors
    2. No idea if content is being seen by the right people
    3. Lots of budget being wasted on display ads

    If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.

    During this interactive webinar, you will learn how to:

    • Identify your anonymous website traffic
    • Ensure content is seen by target accounts on your website
    • Take control of the buyer journey from the beginning
    • Deliver targeted personalised display ads
  • Unified Content Strategy: How To Make Product Content Work For You Unified Content Strategy: How To Make Product Content Work For You Regina Lynn Preciado, Content Strategy Consultant Mar 7 2017 4:00 pm UTC 60 mins
    If you want your product content to work for you (rather than the other way around), you need a content strategy. In fact, you probably need a Unified Content Strategy -- a three-pronged approach that empowers you to do just about anything with your product content.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with content strategy maven, Regina Lynn Preciado. Regina will discuss the need for a flexible, forward-looking content strategy. You'll learn what a Unified Content Strategy is, why it’s important, and five things you can do to start working toward a more strategic approach to product content.

    ABOUT OUR GUEST

    Regina Lynn Preciado is a content strategy consultant who helps companies transform how they organize, manage, and leverage content. From the dot-com boom of the ‘90s to today’s demand for intelligent, global, mobile-friendly content, Regina has helped dozens of organizations make content work for people (instead of the other way around).

    “I’ve worked with projects of all sizes, from sole proprietors to large international enterprises, and have found that a unified content strategy is scalable for any size organization -- the principles and the purpose remain the same,” – Regina Lynn Preciado

    Regina is a senior consultant with Content Rules, Inc., the only licensed provider of The Rockley Method™ unified content strategy.
  • Recruiting, Hiring & Onboarding Recruiting, Hiring & Onboarding Steven Rosen, Leanne Hoagland Smith, Jennifer Leake. Moderator: Gretchen Gordon Mar 7 2017 4:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Creating Character: Taking the Sociopath Out of Artificial Intelligence Creating Character: Taking the Sociopath Out of Artificial Intelligence Mark Walsh, Motional Entertainment Mar 7 2017 6:00 pm UTC 60 mins
    Thinking about automating interactions with customers using an intelligent agent or artificial lifeform? Artificial intelligence is making its way into customer service and support, training, marketing, and e-commerce. It's in use today in industries like entertainment, hospitality, travel, insurance, banking, and nearly every manufacturing and service sector imaginable. While there's a lot of promise behind these emerging technologies, there's some danger, too.

    Join me, Scott Abel, The Content Wrangler, and my guest, award-winning animator, Mark Walsh, for a free, one-hour webinar designed to help you avoid employing a sociopathic, artificial lifeform represent your brand. Mark will share lessons learned from years of experience creating amazingly believable characters for Pixar Animation Studios.

    You’ll discover how relationships, trust, and caring can help you leverage artificial intelligence technologies in ways that enhance customer experience. And, you’ll learn how to avoid making the big mistakes made by those who came before you.
  • Building a Sales Learning  Strategy that Leads to Growth Building a Sales Learning Strategy that Leads to Growth Jane Gentry, Principal Mar 7 2017 6:00 pm UTC 45 mins
    A well thought out Sales Learning Strategy enables the processes, systems, and methodology you have in place to be most effective. Sales Expert Jane Gentry will share how to create a learning strategy that will enable your sales team to create growth.
  • Boxing and Unpacking Content For A Digital Migration Boxing and Unpacking Content For A Digital Migration David Hobbs, David Hobbs Consulting Mar 7 2017 8:00 pm UTC 60 mins
    Website improvement projects are often undertaken because they come with the promise of dramatically increasing business results. The way in which we tackle these projects—and the approaches we choose to use—determine whether our efforts will yield improvements or not.

    Migrating web content from one system to another can be challenging. To be successful—and to get the results we seek—it’s best to start with a plan.

    Join me, Scott Abel, The Content Wrangler, and my guest, David Hobbs, for a free, one-hour webinar designed to help you plan for a website content migration. Attend this session to discover why web content migration planning should start from the perspective of quality. Learn why boxing—and unpacking—content can help us achieve desired results. And, find out why, unlike a house move, we often need to unpack the content during a content migration project.

    ABOUT OUR GUEST

    David Hobbs helps organizations that want higher-impact digital presences, especially those ready to take on silos and otherwise disconnected site visitor experiences. These types of complex, high-impact changes require early visioning and buy-in (a “build it and they will come” approach won’t work). David works with organizations on early strategy as well as how to achieve the content needed on the new site (including migration and rollout planning).

    David has a Master’s in Computer Science and started his career as a C programmer. Before the web took off, David lived in a mud hut in Chad working with trash-collection and water-distribution system community groups.
  • Sales Strategy or Train Wreck – You Decide Sales Strategy or Train Wreck – You Decide Liz Heiman Mar 7 2017 10:00 pm UTC 45 mins
    Sustained revenue or business growth doesn’t happen by accident. Creating the right sales strategy to create and sustain the growth you need is key. Learn the secrets to building strong strategies to drive results.
  • Blueprint for Success: Selecting Technologies To Manage Global Content Blueprint for Success: Selecting Technologies To Manage Global Content Andrew Lawless, President, Team Lawless Mar 7 2017 10:00 pm UTC 60 mins
    Are you confused about the many options for managing global content between your content management system, marketing automation platform, and translation technology? And most importantly, are you concerned about the impact on the user experience for both the content manager and in-country reviewer?

    Imagine yourself in a work environment where you can focus on everything that matters when managing global content. All the clutter is gone. No cutting and pasting of language content. No emails. No PDF reviews. No quality complaints from your in-country offices. Instead, you give all your attention to developing strategies, new product introductions, and innovating your processes.

    Join me, Scott Abel, The Content Wrangler, and my guest, Andrew Lawless, for a free, one-hour webinar designed to help you select the right tools to manage global content efficiently and effectively.

    Attendees will learn a technology selection planning exercise that provides complete clarity on how to automate global content production from end-to-end. You'll discover the key solutions for a fully automated localization process from content authoring to translation, in-context review and publishing. Equally important, you will hold in your hands a technology blueprint for success.

    ABOUT OUR GUEST

    Andrew Lawless is a best-selling author and leading consultant to US businesses that generate $2.4 trillion of revenue each year by selling their services and products abroad. Andrew teaches masters programs on localization project management at University of Maryland and launched Lawless Guides, an online learning platform that provides training to managers of international products, projects and programs.
  • Webinar: using CRM to transform your online ads Webinar: using CRM to transform your online ads Niki Middleton, Solutions Consultant, Emarsys & Alexandra Simion, Digital Marketing Manager, BrandAlley Mar 8 2017 3:00 pm UTC 75 mins
    Acquire and retain customers using your CRM data to give rich transactional and behavioural information to build your digital marketing on
  • Driving Continuous Delivery of Global Content Driving Continuous Delivery of Global Content Dave Ruane of Xplanation, and Joe Gelb of Zoomin Software Mar 8 2017 4:00 pm UTC 60 mins
    Continuous delivery has become an umbrella term for any regular and repeatable content and product development process that has an agile approach under the engine. For some organizations, continuous delivery is cycled daily, and content gets checked in, picked up, and published every day. In other cases, the content is only published when appropriate exit criteria are met.

    More often that not, continuous delivery practices are driven by customer experience strategies. In simple terms, organizations want content consumers to have the right content when they need it. Evolving continuous delivery practices means progressively reducing the lag time for content time-to-market.

    To do this well, each content drop point has to be easy to globalize in context, source language, and the transport media. How do organizations do this? What are the current challenges with this process? And why is it important for content professionals?

    Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar on March 8 at 8 am PT. My guests will be Dave Ruane, Enterprise Business Development Director for EMEA at Xplanation, and Joe Gelb, President of Zoomin Software.

    You’ll learn why some of the world’s biggest brands are leveraging a repeatable, systematic and streamlined approach to content production that helps them drastically reduce costs and time-to-market and deliver global content continuously. You'll discover what steps you'll need to make to get started. And, you’ll have the opportunity to ask questions of the panelists.
  • Designing your Sales Force Designing your Sales Force Cynthia Barnes, Babette Ten Haken, Christian Maurer. Moderator: Shawn Karol Sandy Mar 8 2017 4:00 pm UTC 45 mins
    When designing a modern sales force, what works best for your sales organization? This session highlights four Sales Experts’ perspectives on planning a successful sales program. From Small Businesses building a first sales team to Enterprise Organizations looking to improve sales operations, join this session to understand how sales leaders can plan for sales success.
  • To Win the Latino Community, Speak to Their Hearts In Their Own Language To Win the Latino Community, Speak to Their Hearts In Their Own Language Fabiano Cid, Managing Director of Ccaps Translation and Localization Mar 8 2017 6:00 pm UTC 60 mins
    The U.S. Hispanic population reached 57 million in 2015, accounting for 17 percent of the nation’s total population. From 1990 to 2017, their purchasing power went from 0.21 to 1.7 trillion dollars. And yet, the current administration wants to throw them back over a soon-to-be-built wall.

    Despite their incalculable contributions to the US culture, politics, and economy, these men and women all over the country feel rejected, diminished, and abandoned by the very people who should protect them. Whether you have a humanitarian motivation, are aiming at financial goals, or are driven by a combination of both, Hispanics are ready to talk to you—right now! But can you get to their brains, touch their souls, and speak in a language that will gain their trust?

    Join me, Scott Abel, The Content Wrangler, and my friend and peer, translation and localization expert, Fabiano Cid, for a free, one-hour webinar. You’ll discover how understanding the fundamental distinctions between Latinos, Hispanics and Latin Americans—as well as the linguistic differences of variants of the Spanish language—can help you communicate in valuable ways. You’ll find out what things to bear in mind when generating, or translating, content for a Hispanic audience. You’ll see examples from both successful marketing campaigns—and flopped attempts. And, you’ll learn from an expert in all things Latin American how to speak to this community and win their hearts—because this is where all their decisions are made.
  • How Effective Sales Managers Pull it All Together How Effective Sales Managers Pull it All Together Michael Griego Mar 8 2017 6:00 pm UTC 45 mins
    Whether you're a global sales leader or a regional sales manager, effective Sales Operations and Planning is critical to running a successful team. What are the keys to managing territory and account priorities, correct processes, accurate forecasting and efficient pipeline management? This session will highlight proven best practices, tools and principles.
  • Global Content Integration Challenges And How To Overcome Them Global Content Integration Challenges And How To Overcome Them Diana Ballard, STAR USA Mar 8 2017 8:00 pm UTC 60 mins
    Challenges are mounting to bring everyone into the same conversation—the one with your customers. As digital and real-world experiences collide and compete, it has never been more important to speak with a unified, personal voice in the language of your audience.

    Transforming how we communicate from vicious to virtuous circles requires globalization be woven into strategic and tactical efforts at every level within the organization.

    Join me, Scott Abel, The Content Wrangler, and my special guest, global content expert, Diana Ballard, as we examine five challenges that get in the way of global content success.

    You’ll learn why global content integration is a test of your business agility and determines how successful you’ll be on the international stage.

    ABOUT OUR GUEST

    Diana Ballard is B2B globalization consultant and translation/localization expert on a 30-year pursuit to unify the end-to-end information lifecycle—from design to delivery, Diana is armed with a passion for connecting with customers with content in the language of their choosing—their own.
  • Five Steps to Consistent Language Across Your Organization Five Steps to Consistent Language Across Your Organization Richard Sikes, Content Rules Mar 8 2017 10:00 pm UTC 60 mins
    Many organizations underestimate the importance of linguistic consistency. Ensuring consistency is critical, especially when a company is attempting to communicate to prospects and customers around the globe. Linguistic inconsistencies in corporate and product content can damage reputation, create confusion, trigger compliance problems and more.

    There are five best-practice steps that you can take to mitigate linguistic risk while also lowering costs for support and reducing the need for damage control. These best practices also help lower the cost of translation.

    Join me, Scott Abel, The Content Wrangler, and my guest, localization expert, Richard Sikes, for a free, one-hour webinar examining these five steps in detail. You’ll learn why terminology management should be part of every global content strategy. You'll discover how the five steps can help you formulate a terminology management strategy, and you'll understand the role maturity and sophistication play in ensuring you terminology management project is a big success.