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Content Marketing

  • ‘Crawl, Walk, Run’ to Personalisation Success
    ‘Crawl, Walk, Run’ to Personalisation Success
    Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant Recorded: Feb 12 2019 44 mins
    Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.
  • Q1 2019 Community Update: IT Service Management
    Q1 2019 Community Update: IT Service Management
    Harriet Jamieson, Content Manager - BrightTALK and Rich Graves, Director of Product Management Recorded: Feb 7 2019 45 mins
    Discover what's trending in the IT Service Management community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for IT Service Management professionals.
  • Tried & True: People + Process = Solutions
    Tried & True: People + Process = Solutions
    David Pitta, CMO, BrightTALK Recorded: Feb 6 2019 44 mins
    For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks while also optimizing our own efforts for success. Starting with a modest marketing team and budget, we focused on continual improvement in how we use our own products and services to achieve growth. Now, with a centralized team of 8, we’ll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.

    In this talk, we’ll share learnings from a decade of webinar and video experience:
    - Using a framework for: people + process = solutions
    - Identifying critical KPIs for content, campaigns, and operations
    - Establishing an optimal mix of content + demand tactics to meet growth objectives
    - Measuring success through lifecycle modeling and attribution reporting
  • Creating a Demand Generation Engine
    Creating a Demand Generation Engine
    Courtney Kehl & JoAnne McDougald: Advisors & Co-Founders, Expert Marketing Advisors Recorded: Feb 6 2019 48 mins
    The goal of Demand Gen is to build and nurture key prospect and customer relationships, and the first step in achieving this is having a solid Tech Stack. Once you get the systems in place that support additional investment, you will begin to see results. The upside is that your sales team will get quality leads.

    This webinar will cover:
    Tech Stack creation
    Understanding the buyer and watering holes
    Providing the right content along the buyer’s journey
    Peter Drucker famously said “If you can’t measure it, you can’t improve it.” Good marketers make sure reporting and analytics are built from the ground up on a solid foundation that supports sales teams and eventually the business.
  • A Tale of Two Podcasts: From Concept to Reality
    A Tale of Two Podcasts: From Concept to Reality
    Ben Woelk and Allie Proff Recorded: Jan 31 2019 61 mins
    More Americans know what podcasting is than who the vice president is, and 12 million Americans listened to their first podcast last year. Of people who are podcast listeners, 80% listen to all or most of each episode, and listen to an average of 7 episodes each week. Given that sort of engagement, it’s no wonder that businesses are starting to seriously explore podcasting as a new method to reach customers and other businesses.

    Join Scott Abel, The Content Wrangler, and his special guests, Ben Woelk, Program Manager at Rochester Institute of Technology, and Allie Proff, Technical Communicator at Technically Eclectic for this free one-hour webinar. Whether you engage in content marketing, capture general knowledge via audio, or are personally interested in podcasting, this session is for you. Attend the session to discover how Allie and Ben took their podcasts from concept to reality, and how you can do the same!

    Three key takeaways:
    1) Why do a podcast?
    2) How podcasts work and how to get started
    3) Best practices for creating quality podcast content

    ABOUT BEN WOELK

    Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host of the Hope for the Introvert podcast and his passion is helping new and emerging introverted leaders discover and maximize their strengths.

    ABOUT ALLIE PROFF

    Allie Proff, CPTC, is passionate about technical writing because it combines both her loves of reading and writing with math and science. She has been communicating technical knowledge for over fifteen years, whether it be in the U.S. Navy, as a high school math teacher, or a technical communicator for other companies. Her aim is to help people do amazing things by connecting them with the content they need in a way they understand.
  • Build for the future with voice search
    Build for the future with voice search
    Dustin Coates, Voice Search go-to-market lead at Algolia Recorded: Jan 31 2019 29 mins
    Speaking commands into actions isn’t a futuristic fantasy anymore - it’s the present. Voice as a user interface has arrived and it can elevate the search and discovery experience.

    Join Dustin Coates, Voice Search Go-to-Market Lead, to learn how voice search and its capacity to transform everyday, conversational speech into functional, relevant responses can redefine the way you interact with the world.

    In this session we will cover:

    Why your business should implement voice search
    - Where voice search is useful
    - What good voice search UX looks like
    - How relevancy differs between voice search and typed search
  • How to boost lead generation with employee advocacy
    How to boost lead generation with employee advocacy
    Bruno Bin, Head of Marketing at Smarp Recorded: Jan 30 2019 25 mins
    Companies spend lots of time, money and resources creating great content. The problem is this content often doesn't get the attention it deserves.

    Whether it's an eBook, video testimonial, blog post, webinar, new job post or even sales collateral, when information doesn't flow, engagement is low and well, you know the drill.

    Watch this webinar to learn how you can leverage employee advocacy and the power of networks to give your content the attention it deserves with increased reach, trust and content marketing ROI.
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    VentureBeat Recorded: Jan 29 2019 61 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Steph Hay, VP, Conversational AI Design & Integrated Experiences, Capital One
    * David Parmenter, Director of Engineering & Data, Adobe Document Cloud
  • The most important cloud security trends in 2019
    The most important cloud security trends in 2019
    Nutanix Recorded: Jan 24 2019 58 mins
    By 2020, 90 percent of businesses will have moved to a hybrid cloud infrastructure, seizing both the competitive advantages of digital evolution -- and the economic and strategic benefits of maintaining legacy applications on premises. But once your data moves outside your private architecture, you're facing a new world of potential attacks and security breaches that your current security practices just can't match.

    Just for starters, not only will you need to implement effective RBAC to lower risk of unauthorized access and enforce mandatory multi-factor authentication, you'll also have to tap into the power of automation to validate security compliance baselines, detect unauthorized cloud config changes, and power self-healing infrastructure. Additionally, application-centric security is a must, with real-time visibility into application dependencies and performance metrics, plus an automatic micro-segmented security policy enforcement, and more.

    To learn more about the advantages of hybrid cloud architectures, where your security needs shoring up, and how to best protect your enterprise and data with automated and application-centric security practices, don't miss this VB Live event!

    Register for free now.

    You'll learn:
    *Why you need a single, fully tested, security-first infrastructure platform
    *How to converge storage, computing, and networking
    *A full understanding of security best practices
    *How to protect against data breaches, unauthorized access, and other threats in a multi-cloud world

    Speakers:
    Mike Wronski, Principal Marketing Manager, Nutanix
    Niel Ashworth, Security Solutions Architect, Nutanix
    Demetrius Comes, VP of Engineering, GoDaddy

    Sponsored by Nutanix
  • Esports goes mainstream
    Esports goes mainstream
    IBC365 | Fnatic | Tata Communications | Gfinity | ESCharts.com Recorded: Jan 24 2019 66 mins
    The rise of esports as the biggest new live sports and entertainment phenomenon on the planet is creating new opportunities for broadcasters, digital platforms and technology suppliers. The industry's leading participants explain how esports is transforming live content and reaching new audiences as it crosses into the mainstream and catches the attention of the biggest media businesses.

    In this webinar you'll learn about:
    •How esports is outgrowing traditional sports, reaching a global audience of 590 million by 2020, more than half of millennials
    •The growing value of esports media rights and the opportunities for broadcasts and content platforms
    •The esports ecosystem of teams, events, leagues, games publishers and platforms
    •The role of live production technology to produce esports events for a huge international audience

    Speakers
    Wouter Sleijffers, chief executive, Fnatic
    Dhaval Ponda, global sales head Media Services, Tata Communications
    Martin Wyatt, head of partner relationships, Gfinity
    Ivan Danishevsky, founder of ESCharts.com and ESM.one
  • Using Digital to Create Successful Customer Experiences
    Using Digital to Create Successful Customer Experiences
    Simon Chapman, Senior Solutions Architect @ Acquia Recorded: Jan 22 2019 35 mins
    Turning Technology into Digital Transformation

    Explore what digital transformation and an innovative digital experience platform can do for your business.

    You’ll learn how organisations, such as Nestle, the BBC, and The Grammys are creating and delivering successful customer experiences, and how you can follow suit to get to market faster.

    In this webinar, you will learn:

    - How to combine digital activity and strong leadership to drive transformation.
    - The key touch points in customer journey mapping and planning to gain real business impact.
    - How to build, manage and optimise digital experiences to create customer moments that matter.
  • Using Global Content Operating Models to Deliver Exceptional Digital Experiences
    Using Global Content Operating Models to Deliver Exceptional Digital Experiences
    Val Swisher - Content Rules, Inc. and Philip Delaney - SDL Recorded: Jan 17 2019 49 mins
    Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.

    In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.

    We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.

    Takeaways from this webinar:

    * Attendees will learn how to make their source content global-ready

    * Understand the technologies used to deliver exceptional multilingual digital experiences

    * See how AI is helping shape the digital landscape
  • The Power of Case Studies: How to Build Credibility, Trust, and Influence
    The Power of Case Studies: How to Build Credibility, Trust, and Influence
    Deborah Monfette Recorded: Jan 17 2019 52 mins
    Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions.

    Join Scott Abel, The Content Wrangler, and his special guest, Deborah Monfette, Chief Content Writer and Strategist at Contenttriggers LLC, for this free one-hour webinar. In this webinar, Deborah will discuss four major things B2B buyers expect from companies in their search. You’ll learn 3 tips captured from 10 hands-on technology experts. These tips will help you give buyers what they expect and build more credibility, trust, and influence with your case studies even if you’re limited in what you can tell.

    Tip #1 — This key ingredient, often missing, can derail the credibility of your case study.
    Tip #2 — A critical strategy you must implement to build your buyer’s confidence and trust.
    Tip #3 — How to be the go-to resource and help buyers find relevant case studies.

    ABOUT DEB MONFETTE

    Deborah Monfette works with B2B technology companies to create engaging content that helps people see the possibilities for change and solve problems. She is the chief content writer, strategist, and founder at Contenttriggers LLC. Her experience spans over 20 years in high tech where she’s worked directly with customers in dozens of beta programs, conducted over 1000 sales and product demonstrations, and worked in support and training to solve problems and build customer loyalty. Her recipe for content success is a combination of her love for customer experience, creative thinking, storytelling, great design, and simplifying complex ideas.
  • Principles, Not Prescriptions: The Coming of Age of ContentOps
    Principles, Not Prescriptions: The Coming of Age of ContentOps
    Rahel Anne Bailie, Chief Knowledge Officer at Scroll Recorded: Jan 15 2019 61 mins
    Content operations, ContentOps for short, has been around for a long time, though the average content professional would be hard-pressed to define it. ContentOps means having a system for content production, day in and day out, that allows us to deliver content at scale. Processes that include copy-and-paste have limited capacity, and it's time for organizations to change their processes that have lots of administrative overhead. It's time to replace outdated production methods with streamlined operational models.

    Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps works nicely with DevOps, which helps software developers uses established processes to create and manage code efficiently, and DesignOps, which helps designers use established processes to create and manage aspects of design more efficiently. We'll talk about why organizations have been slow to adopt ContentOps, and how to move toward using content processes to be able to develop and manage great content efficiently and effectively.

    ABOUT RAHEL ANNE BAILIE

    Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
  • Tech Comm Trends: Providing Value as a Generalist in a Sea of Specialists
    Tech Comm Trends: Providing Value as a Generalist in a Sea of Specialists
    Tom Johnson Recorded: Jan 15 2019 62 mins
    Trends in technical communication can be hard to decipher, even when looking at data. But one underlying trend is that technology seems to be getting more specialized and complex. This trend toward specialization is driving up the value of technical knowledge, making it more prized than writing skills. At the same time, writers are often wearing multiple hats as they work on a variety of generalist writing tasks and a diversity of technical projects. The requirement to be both specialist and generalist makes tech comm a particularly challenging field to navigate.

    Join Scott Abel, The Content Wrangler, and his special guest, Tom Johnson, for this free one-hour webinar. Tom will talk about the growing complexity in the technology landscape that is ratcheting up the importance of technical knowledge in organizations, and overshadowing writing skills. Creating documentation is becoming more of a collaborative effort with engineers due to the increasing level of complexity and specialization in the technology landscape.Specialized knowledge about writing and language doesn't seem to have as much weight in the workplace as technical knowledge. Join Scott and Tom for a lively discussion about these recent trends in tech comm.


    ABOUT TOM JOHNSON

    Tom Johnson is a senior technical writer for Amazon in Sunnyvale, California, who is best known for his blog “I’d Rather Be Writing,” on technical communication topics. The blog has one of the largest followings of technical communicators online. Additionally, Tom has created an extensive web API documentation course that has helped hundreds of technical writers transition into API documentation. Lately, he has been working on a series of essays around information design (http://idratherbewriting.com/simplifying-complexity) for simplifying complexity. Tom has given more than 90 presentations over the past decade at various technical communication events.
  • Webinar: Privacy and regulation and you
    Webinar: Privacy and regulation and you
    John Mitchison, DMA Recorded: Jan 14 2019 64 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Sell More & Faster: B2B Sales Acceleration Techniques you can use right now!
    Sell More & Faster: B2B Sales Acceleration Techniques you can use right now!
    Peter Strohkorb Recorded: Jan 9 2019 49 mins
    This webinar is ideal for B2B Business Owners, Salespeople and Sales Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques.

    Secure your attendance now!
  • BrightTALK Program Drives Strong ROI for Cherwell
    BrightTALK Program Drives Strong ROI for Cherwell
    Cole Ericson, Marketing Automation Manager, Cherwell Recorded: Jan 4 2019 3 mins
    Webinars are consistently ranked among the top-performing marketing tactics to boost engagement and demand. Learn how and why Cherwell uses BrightTALK's AI-powered content and demand marketing platform. Cherwell uses BrightTALK Channels to give inspiring Talks and grow its audience. BrightTALK Content Leads and BrightTALK Community Summits are among their highest performing demand programs.
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet
    Peter Strohkorb Recorded: Dec 19 2018 59 mins
    If you are a B2B business owner or run a B2B business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • Break the chains of legacy virtualization
    Break the chains of legacy virtualization
    Bhavani Yellapragada, AVP of DevOps, Nasdaq Recorded: Dec 19 2018 58 mins
    IT leaders look to technology as a business differentiator and rely on it to foster innovation. Enterprises have discovered that hyper-converged infrastructure (HCI) can be the foundation of a modern, cloud-like datacenter. But don’t stop there — going beyond HCI delivers more savings, increases IT agility, and supports multi-cloud goals when you add virtualization as an integral part of your stack.

    How do you harness the power of HCI and virtualization? Sure, there are a wide variety of tools on the market, but choosing the wrong HCI platform could limit your options in how you operate your datacenter or could impede cloud goals — including those associated with virtualization.

    To learn more about the power of HCI and virtualization, how virtualization can remove complexity and increase efficiency, and how to choose the right HCI tool, don’t miss this VB live event!

    Registration is free.

    Attend and learn:
    * How virtualization platform options on the market compare
    * Why to consider changing virtualization solutions
    * How to choose the right virtualization solution
    * How to save thousands in virtualization licensing costs

    Speakers:
    * Bhavani Yellapragada, AVP of DevOps, Nasdaq
    * Mike Wronski, Principal Marketing Manager, Nutanix
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Dilan Yuksel, Host, VentureBeat

    Sponsored by Nutanix
  • Remix Your Content: How to find endless inspiration from your same old stuff
    Remix Your Content: How to find endless inspiration from your same old stuff
    Tamsen Webster, Chief Idea Whisperer @ The Red Thread Recorded: Dec 18 2018 33 mins
    Admit it: sometimes even you get bored with your company's content. After all, there's a limit to how many ways you can say the same thing to the same people. Or is there? As it turns out, the answer doesn't lie in figuring out ways to reuse and recycle your content. It lies in understanding how to re-mix your content around the ideas that matter most—to you and to your customers. In this highly interactive workshop session, Tamsen will show you how to do just that.
  • Q4 2018 Community Update: Data Privacy & Information Management in 2019
    Q4 2018 Community Update: Data Privacy & Information Management in 2019
    Jill Reber, CEO, Primitive Logic and Kelly Harris, Senior Content Manager, BrightTALK Recorded: Dec 18 2018 47 mins
    Discover what's trending in the Enterprise Architecture community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for Data Privacy and Information Management professionals and decision makers.

    Tune in with Jill Reber, CEO of Primitive Logic and Kelly Harris, Senior Content Manager for EA at BrightTALK, to discover the latest trends in data privacy, the reasons behind them and what to look out for in Q1 2019 and beyond.

    - Top trending topics in Q4 2018 and why, including new GDPR and data privacy regulations
    - Key events in the community
    - Content that data privacy and information management professionals care about
    - What's coming up in Q1 2019

    Audience members are encouraged to ask questions during the Live Q&A.
  • Accelerating the ROI of product reviews
    Accelerating the ROI of product reviews
    Eunice Lee, Solution Engineer at Algolia and Amy Saekow, Marketplace Product amanger at Influenster Recorded: Dec 18 2018 33 mins
    Your customers’ voices are your overlooked revenue. Empower product reviews with search and discovery to drive user engagement and accelerate the path to the shopping cart.


    Join Eunice Lee, solutions engineer at Algolia and Amy Saekow, Marketplace Product Manager at Influenster on July 26 to learn about best ways to uncover meaningful feedback to jumpstart user engagement and stickiness, and drive growth.

    In this 30-minute webinar, you’ll learn:

    -How product reviews inform and steer buyers toward desired business outcomes
    - Best practices in leveraging product reviews to motivate user engagement and conversions
    - The future of utilizing product reviews as a strategic weapon
  • Turning Structured Content into 'How To' Videos
    Turning Structured Content into 'How To' Videos
    Wouter Maagdenberg, TXTOmedia Recorded: Dec 13 2018 47 mins
    Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

    TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
     
    Takeaways:

    –Watch instead of read; visuals and video are preferred above text by most audiences.
    – Rich media creation is no longer a painful manual and disconnected process
    –Technical publications become more vital for sales.

    ABOUT WOUTER MAAGDENBERG

    Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR. 
  • How AI and machine learning are supercharging cybersecurity
    How AI and machine learning are supercharging cybersecurity
    VentureBeat Feb 19 2019 6:00 pm UTC 60 mins
    Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.

    Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.

    To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:

    * How AI is defeating and preventing cyberattacks
    * When AI analytics need to be deployed and for what reason
    * How to build AI-powered tools that can assure consumers their data is secure
    * Real-world AI applications and what they mean for cybersecurity

    Speakers:

    * Fernando Maymi, Cybersecurity Researcher & Consultant, Moderator
    * Jim Ducharme, VP, Identity Products, RSA.
    * Eduardo Delgado, AVP of Enterprise Tech & Cybersecurity, TD
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Feb 20 2019 10:00 am UTC 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • Webinar: Improving the customer journey with conversational AI
    Webinar: Improving the customer journey with conversational AI
    Catherine Bell, dunnhumby, Sarah Assous, zoovu and Lamees Butt, zoovu Feb 20 2019 3:00 pm UTC 75 mins
    Conversational AI has snowballed in recent years and promises plenty of opportunities for marketers to connect with customers.As these interfaces continue to become more ubiquitous with every passing day, join the DMA alongside Zoovu and step into the world of conversational AI.
  • Q1 2019 Community Update: FinTech and Financial Services
    Q1 2019 Community Update: FinTech and Financial Services
    Ina Yulo (BrightTALK), Rashee Pandey (Innovate Finance), Laurel Wolfe (Klarna) Feb 20 2019 4:00 pm UTC 45 mins
    Find out what's trending in BrightTALK's FinTech and Financial Services community and which emerging trends and technologies are keeping professionals from both incumbent financial institutions and challengers up at night.

    Join Ina Yulo from BrightTALK, Rashee Pandey from Innovate Finance, and Laurel Wolfe from Klarna as they discuss:

    -Which topics are Financial Services and FinTech professionals engaging with?
    -Trending topics from the beginning of the year
    -AI and Machine Learning in Financial Services
    -What are the trends reshaping banking and payments
    -The state of faster payments fraud
    -How can Financial Services and FinTech companies build communities around their brand and create engaging thought leadership content?
  • Transforming production and broadcast with 5G
    Transforming production and broadcast with 5G
    IBC365 | IRT Germany | More speakers announced soon... Feb 21 2019 4:00 pm UTC 75 mins
    Join this webinar on Thursday 21 February to learn how 5G will transform the way content is created, produced and distributed.

    More than just a faster mobile data connection, 5G reinvents connectivity. The technology enables new types of remote productions, and coverage of more live events, news and sports in higher 4K/HDR quality, and will revolutionise the way consumers receive content, combining broadcast, OTT and data to create a seamless experience regardless of network or device.

    That's the theory - but how is 5G being deployed in practice? What are the early adopters doing, and what results are they achieving?

    This webinar will explore a series of exciting use cases for 5G with hands-on case studies, including:
    - Enriching production and storytelling
    - Revitalising newsgathering and live event coverage
    - Blending broadcast and live data for mobile audiences in the European 5G-Xcast project

    Speakers:
    - Dr Jordi Gimenez, 5G research engineer & project manager, IRT Germany
  • Achieve Global Marketing Excellence with a Digital Factory
    Achieve Global Marketing Excellence with a Digital Factory
    Lynne Capozzi, CMO @ Acquia, Geneviève Gourichon, Digital Project Manager @ Solvay, Sebastien Debon, Director @ Mirum Feb 25 2019 10:00 am UTC 52 mins
    In this digital-first world, organisations must be customer-first.

    No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalised experiences at every point in the customer journey.

    The complexity is only growing as CMOs, customer experience (CX) pros and tech leaders grapple with digital sprawl – wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.

    Join this webinar to learn more about achieving global marketing excellence with a digital factory.
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Feb 27 2019 10:00 am UTC 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • How to engage and inform employees in the enterprise
    How to engage and inform employees in the enterprise
    Aleksander Cardwell, Product Marketing Manager at Smarp Feb 27 2019 3:00 pm UTC 45 mins
    Did you know that 85% of employees globally are not engaged at work? It takes a moment for it to sink in, doesn’t it?

    A big part of the engagement issue is how hard it is for employees to stay up-to-date with what is going on with their company and industry. Information gets lost in non-intuitive communication mediums such as email and intranets, and even the information that gets through often isn’t relevant to the employee. That becomes especially relevant in the enterprise sector where organizational complexity can add up to an increasingly disconnected workforce.

    Join this webinar to find out how to combine both your internal and external communications intuitively in order to boost engagement and performance within your organization.
  • eCommerce personalisation and abandonment recovery in action
    eCommerce personalisation and abandonment recovery in action
    Luke Knight, Senior Marketing Manager at Pure360, Russell Flawn, Head of Partnerships at Pure360 Feb 27 2019 4:00 pm UTC 60 mins
    Join our free webinar where we’ll be discussing the growing need for eCommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your eCommerce business.

    44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.

    We’ll also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our eCommerce customers.

    See a range of PureTargeting’s features in action:

    - Cross-channel personalisation
    - Cart and browse abandonment recovery
    - Product recommendations
    - Social Proof
    - Post-purchase journeys
    - Overlays
    - Plus more

    Book your place today and discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.

    ‘Luke 1977 decreased abandonment rates by 17% and Increased revenue from cart abandonment recovery by 60% using PureTargeting'.
  • Email Deliverability 101: 4 Tips to Inbox Success
    Email Deliverability 101: 4 Tips to Inbox Success
    Kiersti Esparza & Carmi López-Jones Mar 6 2019 10:00 am UTC 44 mins
    Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

    With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, to learn how to ensure your emails make it to the inbox.

    You'll learn how to:

    Define and leverage your engaged audience
    Collect and manage the right data
    Avoid spam traps
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Mar 6 2019 6:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Let's Talk Cybersecurity
    Let's Talk Cybersecurity
    Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan Williams Mar 12 2019 5:00 pm UTC 60 mins
    All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.

    The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security. Phishing remains the number one intrusion vector for threat actors.

    Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.

    Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.
  • Webinar: Privacy and regulation and you
    Webinar: Privacy and regulation and you
    John Mitchison, DMA Mar 18 2019 3:00 pm UTC 75 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Planning for a DITA Implementation
    Planning for a DITA Implementation
    Stephani Clark, Head of Customer Success Mar 19 2019 5:00 pm UTC 60 mins
    It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
     
    In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:

    1) Information architecture
    2) Content strategy
    3) Content conversion
    4) Development of published outputs
    5) Training requirements
    6) Expectation and resource management

    ABOUT STEPHANI CLARK

    Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.

    Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.

    Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
  • How AI is transforming enterprise analytics
    How AI is transforming enterprise analytics
    VentureBeat Mar 19 2019 5:00 pm UTC 60 mins
    Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.

    To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    *The importance of clean, rich data and how AI is helping this
    *Why AI dashboards will replace KPI dashboards
    *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
    *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
    *The importance of clearly-defined questions in creating AI analytics dashboards

    Speakers coming soon!
  • Webinar: How mail can improve the customer experience
    Webinar: How mail can improve the customer experience
    Royal Mail MarketReach Mar 20 2019 3:00 pm UTC 75 mins
    Join Royal Mail MarketReach as we outline the benefits that mail can bring to enhance the overall customer experience.

    In today’s omnichannel world customer experience presents an ongoing challenge for marketers as they have to plan and deliver across multiple channels and touchpoints in ever complex customer journeys.

    Effective customer experience is a proven source of competitive advantage. So it is essential to carefully select channels, tactics, and touchpoints that not only drive sales but also cultivate engagement and trust.
  • Essential SaaS benchmarks for a competitive advantage
    Essential SaaS benchmarks for a competitive advantage
    Recurly Mar 21 2019 5:00 pm UTC 60 mins
    The competition is coming. By 2020, eighty percent of SaaS players will move to a subscription-based model, which means your success strategies have to evolve — and that includes the all-important fundamental: how your subscriptions are structured.

    Your subscription pricing and plan structure have a profound impact on subscriber acquisition and retention, and once you nail the formula, you'll see revenue increase. Do you choose an annual or monthly plan? Offer a trial or discounts?

    This is where a test plan is critical. Combined with benchmark data, you can test and iterate your way to the right pricing and plan structure. And when important decisions are backed by comprehensive benchmark data, you’re far more likely to see an increase in adoption and revenue.

    Join this VB Live event to discover essential SaaS benchmarks and best practices to maximize revenue, improve acquisition, and spur adoption.

    Registration is free!

    Attendees will learn:

    Important SaaS benchmarks by industry segment
    *How to structure your SaaS subscription plans and pricing to maximize revenue and retention
    *How successful SaaS companies use a test, learn and iterate framework to optimize revenue
    *The key metrics — and reports — to monitor for success and maximum LTV
    *The results of an in-depth case study on SaaS testing and pricing

    Speakers:
    *Panelist: Emma Clark, Chief of Staff, Recurly
    *Moderator/Analyst: Sean Joyce, Recurring Revenue Technologies, Navint
  • Webinar: Supporting vulnerable consumers
    Webinar: Supporting vulnerable consumers
    Jacqui Crawley, Tom Jenkins, Matt Radford and John Mitchison Mar 27 2019 3:00 pm UTC 75 mins
    Are you doing enough to support vulnerable consumers? Learn how to help the people who need it most with the DMA, Maggie’s and British Gas
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Apr 16 2019 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to hack your workflow. Artificial intelligence can increase your lead and appointments by fifty percent, reduce costs by 40 to 60 percent, and and cut call time by 60 to 70 percent. It can ensure a rep’s time is all impact, all the time, by automating tasks and slashing what’s essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    You'll learn:
    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI will replace gut instinct with far better lead scoring
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration