The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.
Nick Markwith, Director, CommunitiesRecorded: Jan 15 202046 mins
Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.
Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.
In this session, you will learn how to:
• Understand what drives your audience
• Explore new sources of novel editorial ideas and formats
• Identify best practices to keep your audience engaged and nurtured
Patricia D'Ambrosio, Pearson EducationRecorded: Jan 14 202060 mins
In a world exploding with content, readers are overwhelmed. Learn how to maximize the impact of your writing by decluttering.
Join Scott Abel, The Content Wrangler, and his special guest, Pat D'Ambrosio of Pearson Education, for this free. one-hour webinar. Pat will guide you on your way to helping your readers clearly understand what you are saying and keep them coming back. Learn to follow the guidelines and learn the art of friendly, minimalist writing that increases accessibility and minimizes cognitive load.
About Pat D'Ambrosio
During her years in search and text analytics, Pat tackled the issues of information overload. Today she is proud to work for Pearson Education, tackling information from the accessibility perspective because it's the right thing to do. Since coming to Pearson, Pat has been able to put her teaching experience and knowledge of learning challenges to work. In writing to a minimalist standard, her team supports the learning challenges of many, which benefits us all.
IBC365 | Dream Reality Interactive | Eurosport | Muki InternationalRecorded: Jan 9 202061 mins
Across gaming, TV and commercial applications, augmented reality (AR) is unlocking valuable new formats and markets for the most creative content.
From high-profile themed games like Harry Potter: Wizards Unite to short-form films. From investments by major telcos to commercial applications like real estate, AR is creating new opportunities for tech companies and content owners.
Explore the technology, use cases and business models behind AR including:
- The challenges of producing and delivering AR content and platforms
- Which audiences are consuming AR content and in what forms
- Successful AR formats across gaming, film & TV, and commercial applications
- The future of AR, and how it compares with other XR formats like VR and 360 video
Dave Ranyard, CEO, Dream Reality Interactive
Gordon Castle, SVP technology and operations, Eurosport
Muki Kulhan, managing director, Muki International
Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time?
Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company.
To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event!
Register for free!
You'll learn how to:
-Pitch events as an important part of a holistic marketing strategy to leadership
-Run an integrated event marketing program and optimize it for success
-Capture the data that uncovers attendee behavior at events
-Patrick Smith, CMO, Cvent
-Sharon Summers, Director, Global Events, CPA Global
-Ivo Lukas, CEO/Founder, 24Notion
Ruben Spruijt, Senior Technologist at Nutanix and former CTO at FrameRecorded: Dec 12 201959 mins
Nowadays business consumers expect a modern workspace to get work done, recruiting and retaining new talent has become a bigger challenge, and keeping employees engaged and productive has become more difficult than ever. IT departments are faced with an increasingly mobile workforce with devices that need to be updated, optimized, and secured no matter where they are in the world.
That's why Desktop-as-a-Service (DaaS) is disrupting end user computing and virtual desktop infrastructure, and companies like Google and Microsoft are getting into the mix. They're partnering with end user computing firms to create solutions that can run remote applications and desktops on any device, vastly improving the user experience and making the lives of your business consumers and IT department so much easier.
Data is centralized and infinitely more secure, the IT department can manage thousands of workspaces anywhere in the world from one console, and the end user's device, whether it's their own or corporate-owned is optimized, making the experience faster and easier to use than ever.
For a look at the latest developments in End User Computing (EUC), virtual desktop infrastructure (VDI), and DaaS, the pros and cons of VDI versus DaaS, unique use cases and more, don't miss this VB Live event!
Registration is free here!
+ Tips and advice for VDI and DaaS success in 2020
+ How DaaS and VDI is evolving, and how to prepare your IT department
+ Pros and cons for Desktop-as-a-Service vs. VDI
+ Best practice for DaaS in public clouds and on-premises
Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, MarketoRecorded: Dec 12 201949 mins
- How to select lead generation programs and evaluate successes
- How to plan email and nurture programs to move prospects through each stage of the marketing funnel
- Strategic tactics to create sales-ready leads
Your company has invested in purchasing a Customer Relationship Management (CRM) platform, and your colleagues are expecting to add documentation to its knowledge base. But knowledge bases were built for standalone support articles, not complex publications and hierarchical task-based content. So how can you use a CRM to publish your product documentation?
Join Scott Abel, The Content Wrangler, and Lawrence Orin, Product Evangelist & Customer Implementation Expert at Zoomin, to learn how these two types of content can work well together.
Whether you’re a documentation manager, support professional, or CRM user or administrator, here are some key takeaways you’ll gain from this one-hour webinar:
1) Understand the problems of housing product documentation in a typical knowledge base.
2) Help others in your organization understand the differences between support content and product content.
3) Learn how you can have the best of both worlds: a complete docs experience in knowledge bases like Salesforce or ServiceNow.
Jon Noronha, Director of Product Management at OptimizelyRecorded: Dec 11 201953 mins
To make the most of the products they design, product teams need to keep iterating, time and again. Experimentation is an incredibly powerful technique — the trick is choosing the right metrics to measure. Choose the wrong ones and you've A/B tested yourself into a hole, and sent your product in exactly the wrong direction. It's time wasted, opportunities wasted, and a big hit to your budget.
Join this VB Live event now and come away with a blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path, the common errors product teams encounter, tips to avoid pitfalls, and more.
Registration is free here!
You'll learn about:
- The most common mistakes product teams make when running experiments
- Which metrics correlate best with your business’s success
- Strategies to scale experimentation across multiple teams and squads
- How the world’s top technology companies are able to experiment on all product decisions
-Jon Noronha, Director of Product Management at Optimizely
Wouter Maagdenberg, TXTOmediaRecorded: Dec 10 201956 mins
Wouter Maagdenberg started TXTOmedia to help global organizations to be able to capture the momentum and transform their vast amount of procedures and support content into how-to videos in a professional way based on their existing content and systems. It's single-sourcing taken to the next level.
Join Scott Abel, The Content Wrangler, and his special guest, Wouter Maagdenberg, Founder and CEO of TXTOmedia. Wouter will share do’s and don’ts based on his own experience when creating these videos, and more importantly, Wouter will tell you why you should do this.
About Wouter Maagdenberg
Wouter Maagdenberg is the Founder and CEO of TXTOmedia, software that automates the creation of video and other rich media, based on your existing structured content files, such as DITA and XML. TXTOmedia technology works as an add-on to your existing creation and publishing environment. 'Publish to video' becomes as simple as 'save to PDF.'
This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.
What you will learn:
* The differences between unstructured writing and structured writing
* How to organize structured content
* What a taxonomy is and how to use it
* How structured content separates text from format
* How translation works in a structured environment
Jakub Suchy, Senior Director of Solutions Architecture, Acquia & Jonathon Cartwright, Product Manager, AcquiaRecorded: Dec 4 201938 mins
Whether you’re a developer, site builder, designer, or marketer, there is one thing we can all agree on: building websites needs to be faster and easier. Acquia’s acquisition of Cohesion, the first enterprise-grade, low-code Drupal website builder, is a direct response to this need.
Watch Acquia’s Cohesion webinar to learn how Cohesion helps you quickly create and modify Drupal sites, layouts, and templates using an intuitive drag-and-drop interface.
No matter your role, you’ll walk away with a comprehensive understanding of how to get the most out of your Drupal investment with Cohesion:
- Create and design Drupal websites with drag and drop templates and without the headache of coding PHP, CSS, and HTML.
- Replicate and customize sites in a low-code mode to reduce the total cost of ownership, whether you’re developing one or thousands of sites.
- Leverage Cohesion to migrate from Drupal 7 to Drupal 8 faster and more effectively.
- Watch this webinar and see why site builders, designers and marketers alike are getting excited about Cohesion!
Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.
Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.
Registration is free!
* How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer
* Steps to guide your business decisions around what your customers say they want, not what you think they want
* The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level
* The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews
* Ramin Vatanparast, Chief Product Officer, Trustpilot
* Chris Hausler, Senior Data Science Manager, ZenDesk
But with a huge reliance on marketing technology to deliver our marketing messages, the world has become cluttered with noise and this idea can be easily overlooked.
Think about your own marketing for a moment, how personal are your customer touch points throughout their journey?
In this webinar, in association with Act-On, you'll learn:
1. How to ensure you're personalising messages through the use of marketing automation
2. Why personalisation can improve engagement and campaign performance
3. How the right timing of your messages can boost engagement
4. How to maintain a personalised customer journey throughout the buying process.
5. What adaptive marketing is and why its the way forward
Jordan Con, Product Marketing Manager, Marketo, an Adobe CompanyRecorded: Dec 3 201941 mins
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
How, when, and why to use journey and impact analytics
How to prove and improve impact with attribution data
What goes into good dashboards and reports
Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, MarketoRecorded: Dec 2 201960 mins
Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
In this 30-minute webinar, we will explore the means for accelerating company revenue by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
1 - Customer – now and forever will always be about the customer.
2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
3 – Channels Media – what mainstream and other media channels are customers using now and will use?
4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
5 – Connections - the means for networking with other businesses, industry, government and others.
6 - Communications - the unique organization processes that occur between companies and customers.
7 - Collaboration - organizational thought leadership for content development and delivery processes.
8 - Call to Actions – driving behavior without which nothing happens.
9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
This is a 20-minute overview of the Enterprise Sales Development Professional Development Program - a 1-4 day course for direct/strategic and upmarket channel partners to accelerate their revenues. This course has proven sales revenue acceleration across thousands of sales professionals that:
- Reduces sales cycle
- Increases competitive edge
- Reduces staff turmoil and turnover
- Produces higher margins
- Provides improved sales leadership
If you would like the complete course outline, please email firstname.lastname@example.org or call 303-594-1694
Fast-growing companies need to scale, but that takes competing in the talent wars for highly specialized employees with tech giants like Google, Facebook, and Amazon. There's no shortcut — you can win that war, but it requires strategic thinking and planning across multiple facets of the company, from the interview process, to your company culture, to technology platforms for HR, and more.
Join this VB Live event to learn how to ensure that your recruits never doubt that while the tech giants might have the brand recognition, they can't come close to what you offer in culture, quality of work, and more.
+ How to manage your company's explosive growth from the HR front
+ Actionable recruiting strategies to effectively hire the right talent
+ How to attract and retain a diverse and digitally skilled talent pool
+ What premium benefits potential employees want
Joseph Furnari: CEO for HyreCar, Inc., a car-sharing for ridesharing marketplace that allows car owners to rent their idle cars to Uber and LYFT drivers safely, securely, and reliably. Prior to that, Furnari served as HyreCar’s Chief Financial Officer. Previous to HyreCar, Mr. Furnari served as Vice President of Portfolio Management at The Palisades Group, LLC, where he managed a $5.2 billion portfolio of single-family residential whole loan pools. From October 2009 to April 2014, he served as Assistant Vice President of Securitized Products Valuation at Morgan Stanley, where he coordinated monthly independent valuations of securitized products. From April 2006 to October 2009, Mr. Furnari served as a Senior Analytics Analyst at JP Morgan Chase & Co.
David Hughson: As VP for the Technology Sector at TriNet USA, Dave helps tech startups get the HR services they need to manage their payroll and benefits, mitigate risk, and attract and retain a high-quality workforce.
Online security threats are more pervasive than ever, and games have become a primary target for attackers. And why wouldn't they be? These days, there’s real money to be stolen in the virtual world of gaming. Hackers reportedly stole 218 million personal player records from a major gaming company recently.
Game developers have to think about security from the start to go beyond the cat-and-mouse game with hackers. How do you protect your game and users from the wide variety of threats today? How will this be different in the future? And how do you integrate this security with the rest of the game to ensure good performance?
To learn how to avoid becoming the next victim in online security threats with gaming, don’t miss this VB Live event.
- How to protect your game and players from a growing amount of online security threats
- The latest trends in credential abuse and account hacks in gaming
- How web attacks are evolving and where they are headed in the future
- How to integrate security best practices with the rest of the game for best performance
- Jonathan Singer, Sr. Manager, Global Games Industry, Akamai Technologies
-Scott Adams, Founder & CEO, FraudPVP
-Lonnye Bower, COO, ProbablyMonsters
-Steve Ragan, Sr. Technical Writer, Akamai Technologies
-Dean Takahashi, Lead Gaming Writer, VentureBeat
Users' minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not?
Join Scott Abel, The Content Wrangler, and his special guest, David Dylan Thomas, for this free, one-hour webinar. In this talk, David will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He will also talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, David will explore our own biases as designers and some methods to prevent our own blind spots from hurting users.
1) Common cognitive biases that influence users’ decision-making in ways that can harm them
2) Content strategy tips and tricks to help users avoid bad decisions based on those biases
3) Ways to avoid having our own biases result in negative outcomes for users
NEWS - According to Fortune Magazine - "The survey, based on responses from nearly 2,500 executives, found that seven out of ten companies report little to no impact from their A.I. projects so far. Overall, 40% of the surveyed companies that have made “significant investments” in A.I. have yet to report any business gains."
Critical Analysis for Buyers & Builders of AI Solutions and Technology - based on market and product research which can also be found in MindMeld - Merging Mental & Metal found in ibook https://bit.ly/2sn1NE2
This 30-minute webinar will explore ideas on how to validate your AI Business/Product/Strategy now - in order to make AI pay for itself, provide real ROI or sell by the thousands to customers looking for solutions you a looking for.
We recommend at a minimum the following in a market/business validation:
- Build a long term view - figure out what you are really trying to do and also realize what AI is today will not be what it is tomorrow. From VentureBeat Summit, "AI is advancing quickly, “it’s very dynamic and changing, and the industry, and even the academics, underestimate the rate of change.”
- Focus on compelling business issue aka delivery logistics, complex customer order process, changing customer patterns and other complex issues that you don't have an immediate solution or that your business is changing, and you want a new way to solve the problem.
- Explore both historical to new data - neither is important alone but both working together can find weaknesses and opportunities. History is certainly any guide for the future, however, at the very least you may find existing problems that will continue to exist unless something is done about them.
- Build for changing data analytics - more than just a better data "algorithm" model build an ever evolving data modeling process.
- Build an AI business model - what is the goal and how does this AI system or approach fit into an immediate and long-term business model ......
Jon Mycroft, Jeff Kunken, Roma Patel, BrightTALKJan 23 20205:00 pmUTC60 mins
Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest milage out of your content, a thoroughly planned promotional strategy should be considered at the outset.
From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.
In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.
If you are in a Sales role you must not miss this webinar on how to generate sales leads on LinkedIn.
BUT THERE IS A TWIST.
Unlike other forums, this is not about YOU learning how to do it yourself.
Instead, Peter will show you how you can have a constant stream of high-quality engagements with your ideal prospects WITHOUT you having to do much work at all!
So, if you are in Sales you must not miss this critical webinar. Book yourself in now.
IBC365 | Speakers announced soon...Jan 30 20202:00 pmUTC75 mins
The onslaught of global OTT players is facing stiff competition in Europe from broadcasters' own catch-up VOD services (BVOD). Platforms like the BBC's iPlayer and Discovery's newly-launched dplay form a key part of broadcasters' strategy to protect audiences and advertising revenues.
Join IBC365 on Thursday 30 January at 2pm GMT to find out how broadcasters with limited budgets build platforms to compete with the global players. In this webinar we:
- Unbox BVOD platforms' content strategy, business models, technology platforms and operational requirements.
- Explore the next steps in BVOD - from the BBC's move to build a deep content library of free-to-view box sets, to the importance of data, personalisation and addressable advertising models.
- Understand the technology investment required to build class-leading user experience and assess the rise of shared platforms like LovesTV and Salto.
Jeff Kunken, Jon Mycroft, BrightTALKFeb 11 20205:00 pmUTC60 mins
The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness.
Without accurate and actionable metrics and reporting, how can a marketer expect to improve?
In this webinar we'll discuss what metrics are most useful, how to get richer engagement data, and how this data can be used to optimize your programs and content.
Joe Gelb and Lawrence OrinFeb 12 20206:00 pmUTC60 mins
In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success.
Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.
Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session.
You'll see innovative examples of how to put data into action, and find out:
– How to distinguish between useless analytics and actionable insights
– How to supercharge your documentation team’s efficiency
– How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support
It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.
Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.
There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!
*How to identify your AI needs
*How to identify your decision criteria
*The pros and cons of build and buy, and the best situations for each
*How to get a handle on the true costs of both build and buy
Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.
AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!
Register for free now!
Attend this webinar and learn:
How to simplify tasks that take up too much of sales' time
*How AI will improve forecasting accuracy
*How AI can identify coaching themes from meetings based on what top reps do better than others
*How AI can identify which clients will be easiest to both up-sell and cross-sell
*How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
*The leading technologies to implement AI for sales acceleration
*Stewart Rogers, Analyst At Large, VentureBeat
Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.
To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!
Register here for free.
Attend this webinar and learn about:
*The importance of clean, rich data and how AI is helping this
*Why AI dashboards will replace KPI dashboards
*How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
*How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
*The importance of clearly-defined questions in creating AI analytics dashboards