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Content Marketing

  • How AI is Changing Marketing
    How AI is Changing Marketing Gil Allouche, CEO, Metadata.io Recorded: May 17 2018 43 mins
    In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:

    - What Machine Learning is in relation to AI and how it connects your data to find patterns
    - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
    - How AI technology can help marketers prioritize their budgets to focus on the most effective programs
    - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI

    Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
  • Not Good Enough: The Need for a Patient-Focused Content Strategy
    Not Good Enough: The Need for a Patient-Focused Content Strategy Paul Perrotta and Scott Abel Recorded: May 17 2018 62 mins
    Being a patient in need of life-saving medical treatment can be cripplingly frightening—even the bravest humans often find their nerves of steel are no match for fear of invasive surgery or therapy for serious illnesses like heart disease or cancer. Many patients find themselves trapped on an anxiety-ridden ride made worse by the presence of poorly designed, ambiguous, frustrating and confusing healthcare content. Confusing jargon, misplaced focus, and a lack of empathy are common problems with information provided to patients during their journey toward healthfulness. But it doesn’t have to be that way.

    Join Paul Perrotta for a lively discussion with Scott Abel, The Content Wrangler, about his recent battle with brain cancer. Scott will discuss the content challenges he discovered while attempting to navigate the disorganized, inconsistent, and often less-than-useful healthcare content provided to him by hospitals, doctors, laboratories, transporters, specialists, nurses, medical device companies, technicians, pharmacies, and insurance providers.

    We’ll hear Scott’s first-hand account of his experiences navigating brain surgery and cancer treatments and learn how adopting a patient-focused content strategy may help professional communicators improve healthcare information provided to those who need it. Come prepared to ask questions of Scott.

    One lucky attendee will win a free pass to Information Development World conference, November 27-29, 2018, in Menlo Park, CA. The theme of the conference is “Creating a Modern Online Technical Resource Center.”
  • From Commodity to Context
    From Commodity to Context Liz Miller, CMO Council ; Ryan Phelan, Adestra ; Lauren Vaccarello, Box ; Mike Olson, Fox Rent-A-Car Recorded: May 16 2018 65 mins
    In the ongoing dialogue around touchpoints, experience, engagement, data and the ever-growing martech stack, why is it easier to talk about replacing email platforms than it is to talk about what is going wrong with our email strategies? In our quest for personalization, when did email become a commodity of communication and not a strategic engagement? Is it too late to shift the strategic mindset from blasting to engaging?

    The CMO Council, in partnership with Adestra—the official engagement platform of the peer-powered network and one of the most trusted names in email and technology—will host an interactive executive roundtable to debate and discuss where and how data-rich engagements, including email, have shifted and transformed strategies.

    From customer experience to relationship management, email has long been the cornerstone of ongoing customer campaigns, but rather than being seen as a channel of influence, loyalty-building and customer engagement, it is traded as a commodity—the cheapest option in the direct marketing toolkit.

    Among the topics to be discussed by the executive panel are:
    • Redefining email engagements for the C-suite: Where and how should the discussion shift?
    • Calculating the cost of irrelevance: What is the real risk facing brands that continue to “spray and pray” in today’s era of rapid customer defection?
    • How the best-of-the-best brands connect the customer, content and context
    • Are we ready for what’s next? From engagement in the age of GDPR to building trust in the era of Cambridge Analytica, how do we prove that we know our customers and simultaneously earn customer trust through our digital engagements?
  • The Content Convergence Has Arrived
    The Content Convergence Has Arrived Alan J. Porter Recorded: May 16 2018 60 mins
    Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.

    Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.
  • How strategic VCs are priming healthcare startups for success
    How strategic VCs are priming healthcare startups for success Daniel Galles, Partner, Providence Ventures Recorded: May 15 2018 61 mins
    The healthcare system feels as though it’s years behind, compared to other consumer-dominated industries, and for good reason. Fluctuating payment models, care structures, patient journeys, and shifting relationships between patients and their physicians have complex, ever-shifting barriers to implementing innovative solutions – and do it at scale.

    But the potential to disrupt healthcare with innovative solutions and technology at scale is huge. It just takes an astute venture capital partner who can help you navigate the complexities, paired with your own healthcare expertise. Join this webinar to learn how VC partnerships can help you navigate through the regulations and complicated nature of healthcare, and get your startup thriving.

    By attending this webinar, you’ll:

    * Learn what it takes for a startup to be successful in the highly complex and regulated healthcare industry
    * Gain perspective from established health tech CEOs
    * Understand the importance of having a strategic VC in an industry like healthcare
    * See what VCs are looking for in the healthcare and health tech categories

    Speakers:

    * Mike McSherry, CEO of Xealth
    * Daniel Galles, Partner, Providence Ventures
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Providence Ventures
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat Recorded: May 9 2018 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Johannes Waldstein, CEO, FanAI Inc.
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research

    Sponsored by Worldpay
  • How Web.com Aligns Sales & Marketing with ClearSlide
    How Web.com Aligns Sales & Marketing with ClearSlide Dorgam Hideib, VP of Sales, Web.com and Kristi Meyer, Customer Marketing Strategy Manager, Web.com Recorded: May 9 2018 44 mins
    Magic happens when sales and marketing speak the same language around the management and execution of content. It changes the conversation.

    It moves away from the frustrating questions of "are sales using it?" and "is it resonating with buyers?" and moves to a data-based conversation around usage and engagement insights.

    Join Dorgam Hideib & Kristi Meyer from Web.com to see how their win-win content strategy helped:

    > Sellers say the content makes them look and sound good - and they use it
    > Sales leaders become passionate and use the impact on conversions to incent and motivate
    > The company keep on message and not be caught off-guard with out-dated content

    If you can't make the date, sign-up and we will send you the recording.
  • Webinar: Growing your brand with creativity and data
    Webinar: Growing your brand with creativity and data Lucy Halley, Digitas, Tim Clegg, Digitas, Annabelle Dickson, POLITICO and John Mitchison, DMA. Recorded: May 9 2018 59 mins
    Following on from recent data scandals – consumers are more concerned and aware about their data rights than ever before. Join Digitas in a webinar to put things in perspective and learn how you can get customers enthusiastic about sharing their data again.
  • Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018
    Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018 Kath Pay, Founder, Holistic Email Marketing Recorded: May 3 2018 60 mins
    Looking at an email subscribe form, you may think it takes very little effort to get it right. But this is an area where a lot of retailers are going wrong.

    Our research shows:

    • 54% of retailers don’t even list the benefits to signing up to their emails
    • 87% of brands are hiding the signup below the fold

    Watch this on-demand webinar to learn:

    • How to make your forms GDPR compliant
    • The dos and don'ts of email subscribe forms
    • Practical ways to optimise your forms to increase conversion rates.
  • State of the MarTech Stack 2018
    State of the MarTech Stack 2018 David Lewis, DemandGen, Jessica Cross, Rollworks, Erik Smith, Treasure Data and David Pitta, BrightTALK Recorded: May 2 2018 55 mins
    We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in 2011 to over 5,000 last year.

    Today, we’re seeing many marketers who have been part of the martech tool buying spree in recent years take a step back and assess both how their stack works together and if they’re getting ROI from each piece. On the other hand, exciting developments in Artificial Intelligence (AI) have added capabilities and enhanced others.

    So how do we make sense of the martech landscape today? How do you build a stack that answers business needs and takes advantage of cutting edge technology?

    We’re excited to feature David Lewis, CEO of DemandGen, a leader at the forefront of making sense of today’s marketing tools for his clients, along with several innovative marketers who will discuss:

    - Martech’s evolution in recent years
    - Building a stack that makes business sense and delivers ROI
    - Where martech is going, notably the impact of AI
  • How Microsoft Made the Shift to Become a Customer-Centric Enterprise
    How Microsoft Made the Shift to Become a Customer-Centric Enterprise Liz Miller - CMO Council, Jeff Marcoux Recorded: May 2 2018 64 mins
    Imagine, for a moment, taking on transformation at the size of Microsoft. As a global, multinational, billion-dollar organization, scale alone could be daunting…after all, you are asking more than 124,000 employees to change along with you. But transformation is exactly what Microsoft achieved, up-ending corporate structure, breaking down product-centric silos and fostering a culture of market-centric and customer-centric innovation to advance the organization. The second webcast in our series will focus in on how this massive transformation impacted, shaped and empowered marketing leaders in the organization to engage with the customer in completely new and different ways.
  • Operationalizing Sales & Marketing Alignment
    Operationalizing Sales & Marketing Alignment Matt Heinz, Heinz Marketing Inc, Adam Koster, BNY Mellon, Matt Wellschlager, Ceros and Victor Baglio, BrightTALK Recorded: May 1 2018 46 mins
    When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear SLAs in place for the treatment of leads and opportunities on both the Sales and Marketing sides? Is the impact of that alignment measurable? Do lead flow, reporting and other critical operations plumbing work as they should? How does this need to evolve as marketing is being asked to support growth across the customer experience?

    We're excited to feature noted Marketing and Sales expert Matt Heinz, who will moderate a roundtable with visionaries from both functions where we'll discuss how to make tangible, measurable Sales and Marketing alignment a reality.

    In this roundtable we'll cover topics like:

    - How the best teams have operationalized Marketing and Sales' responsibilities
    - How to measure the Marketing's influence at all stages of the buying cycle
    - Which operational pitfalls to avoid
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global Recorded: May 1 2018 60 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • How to Extract Content from Outdated Systems
    How to Extract Content from Outdated Systems Stephani Clark Recorded: May 1 2018 60 mins
    Moving from legacy systems to modern technology can be a daunting task. Depending on the number of documents you currently have, just deciding what to move can be difficult.

    Join The Content Wrangler and Stephani Clark of Jorsek LLC to learn how to perform a content audit, develop a conversion plan, and learn about other considerations when transferring content.

    About Stephani Clark

    Stephani Clark is a Customer Success Manager for easyDITA, a DITA Component Content Management System based in Rochester. She works to train and assist users of easyDITA’s software. Stephani also works on easyDITA’s information development team and spends about half her time creating technical documentation for the software.

    Before she worked for easyDITA, Stephani spent over ten years working for her family’s energy efficiency company. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator, which brought her to Rochester in 2010 when the company opened an office there.
  • Content Marketing Across the Customer Journey
    Content Marketing Across the Customer Journey Steve Gershik, Koyne Marketing, Jason Stewart, Annuitas, Chris Finneral, SketchDeck and Val-Pierre Genton, BrightTALK Recorded: Apr 30 2018 51 mins
    Every B2B marketer knows that great content is a key ingredient for winning growth strategy. Content marketing has changed dramatically since the “more is more” days. The best marketing teams, armed with better measurement capabilities, are taking a more thoughtful approach, delivering helpful, high-quality content and attributing its impact on growth. They’re also shifting their content mix. With 80% of web traffic expected to be video by 2020 (Cisco), streaming content like webinars and videos are no longer just a tick box for a top funnel asset. Target audiences want more engaging, interactive and human experiences online. Successful content teams are acquiring and inspiring their ideal audiences how, when and where they want at all stages of the customer journey.

    In this lively roundtable, marketing content expert Steve Gershik and top marketers on the cutting edge of content will discuss:

    - Leveraging the most compelling forms of content in 2018 at every stage of the buyer’s journey
    - Making great storytelling a key part of your process
    - Tips for measurement of content performance, connecting campaigns to revenue
  • From CMO to CGO: Marketing Takes its Seat at the Revenue Table
    From CMO to CGO: Marketing Takes its Seat at the Revenue Table Liz Miller, CMO Council, Daniel Gaugler, PFL, Maneeza Aminy, Marvel Marketers and Scott Vaughan, Integrate Recorded: Apr 30 2018 46 mins
    The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is some traction in the rise of CGOs but the broader trend shows the CMO role becoming much more metrics and revenue-driven. It's an exciting time for marketers but it's critical to understand what's driving this dramatic shift.

    Liz Miller, SVP, Marketing at CMO Council will host a lively roundtable with several notable CMOs. In this session we'll explore why this shift is happening, how businesses should think about these leadership roles, and what this means for Marketing as a whole.

    You'll learn:
    - How the emergence of key technologies has powered the shift to CGOs and revenue-focused CMOs
    - How the need for growth influences breaking down old siloes across organizations and placing big bets on innovation
    - What a CGO does and whether your company needs one today
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet Peter Strohkorb Recorded: Apr 26 2018 59 mins
    If you are a B2B business owner or run a B2B business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • Driving B2B Engagement with Personalized Content
    Driving B2B Engagement with Personalized Content Greg Kelly, Manager of Partner Programs, Vidyard; Howard Sewell, President, Spear Marketing Group Recorded: Apr 26 2018 48 mins
    Join us for a webinar with Vidyard and Spear Marketing to learn how B2B marketers are using personalized content to drive engagement.

    We discuss the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience.
  • Developing financial wellness tools with artificial intelligence
    Developing financial wellness tools with artificial intelligence Katy Gibson, VP of Application Products, Envestnet | Yodlee Recorded: Apr 26 2018 63 mins
    Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

    The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

    In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.

    Attendees will also learn:

    * How AI and machine learning are powering today’s financial wellness tools
    * Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
    * How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
    * Using an API to gain insight and deliver actionable advice
    * How to leverage data intelligence to build apps and solutions that help users improve their financial health

    MODERATOR:
    * Evan Schuman, VentureBeat

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Keith Armstrong, Founder and COO, abe.ai
    * Tiffani Montez, Retail Banking Sr Analyst, Aite Group

    Sponsored by Envestnet | Yodlee
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Recorded: Apr 26 2018 57 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • How to Crush Your Revenue Marketing Goals with Webinars
    How to Crush Your Revenue Marketing Goals with Webinars Tara Robertson, Director of Revenue Marketing at Uberflip & Val-Pierre Genton, VP of Product Marketing at BrightTALK Recorded: Apr 24 2018 61 mins
    Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?

    Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:

    - How to optimize your webinar sign up process to get more registrants and how to get people to actually show up!
    - How to leverage your recorded webinars to drive leads
    - How to use paid amplification to drive even more MQLs from your webinar library
  • Beyond the Basics: Why Customers Are Demanding Next-level Personalisation
    Beyond the Basics: Why Customers Are Demanding Next-level Personalisation Kristian Bannister, Senior Marketing Manager, Pure360 Recorded: Apr 24 2018 37 mins
    It’s clear that today’s approach to personalisation just isn’t cutting the mustard and the stats prove this:

    92% of consumers are unlikely to engage with marketing that addresses them by name
    93% are unlikely to engage with birthday emails

    Consumers are demanding that personalisation adds real value, and most brands aren’t delivering. That’s why 2018 is the time for marketers to rise to the challenge of creating better customer experiences - it’s time to take personalisation to the next level.

    Sign up to our latest webinar and learn how you can deliver next level personalisation.

    You will learn:

    - How to use personalisation to add real value to your customer experience
    - How to personalise your homepage for every customer
    - Why personalisation is the smartest investment marketers will make in 2018
    - Practical examples of next level personalisation to get you started

    Can’t make it? No problem. Sign up anyway and we’ll send you the recording after.
  • Breaking Into FinTech 101
    Breaking Into FinTech 101 Sophie Winwood (Innovate Finance), Ina Yulo (BrightTALK), Valentina Kristensen (OakNorth), Kathryn Harris (LBG), Nina Mohanty Recorded: Apr 19 2018 64 mins
    FinTech is a hot and trendy industry with topics like blockchain, digital banking, and cryptocurrencies on just about everyone's lips. The peaked interest in the sector has even encouraged universities, such as Oxford, to create courses specifically for FinTech. Meet-up groups and accelerators are also constantly delivering workshops on the top skills needed to make candidates more attractive to hiring managers.

    Join this session to learn:
    Do you need a background in Financial Services or Tech?
    The key skills that all FinTech start-ups will be looking for
    The positives and negatives of working for a large institution
    The positives and negatives of working for a start-up
    CV hacks: some easy ways to make your CV more FinTech-friendly
    Top resources available for people who want to learn more
  • The ROI of good design
    The ROI of good design Max Caldwell, Growth Marketing at SketchDeck Recorded: Apr 18 2018 41 mins
    From marketing content to sales presentations and from ads to events, your company has hundreds of design needs each month. Many teams are unable to keep up with the demand, leading to bad design and a decline in productivity. In fact, according to research by SketchDeck, 47% of marketers in the US report having to design customer-facing material themselves.

    Attend our webinar to learn why design is important, the top challenges marketers face scaling good design, and how to build a business case to overcome those challenges for your company.

    Covered in the webinar are:

    ● The impact of good design on revenue growth
    ● What the barriers are to achieving great design in a company
    ● The impact of bad design on sales and productivity
  • Webinar: The final countdown to GDPR
    Webinar: The final countdown to GDPR Bénédicte Dambrine, OneTrust and Skip Fidura, DMA and John Mitchison, DMA May 21 2018 2:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Get To Know A CMO
    Get To Know A CMO Frank Grillow, CMO, Harte Hanks ; Liz Miller, SVP Marketing, CMO Council May 22 2018 5:00 pm UTC 75 mins
    Imagine, for a moment, walking into a store where you have only made a purchase one time before. The salesperson runs up to you and greets you by name, and before you can get a word in edge-wise, he offers you five other products that are almost identical to the one you purchased before. Then, without warning, he invites you to talk with five other customers who not only look eerily similar to you, but are also all wearing the same item you purchased. Then, as you begin to hasten your exit—because at this point, you are fairly certain that the salesperson is a stalker—he begins to shout down the corridor after you, begging you to come back and offering you coupons and discounts as your brisk walk turns into an all-out sprint away from the insanity.

    It is so easy to imagine this scenario in real life, but it is far more difficult to admit that this is the very experience that many of us have inadvertently created for our customers across the omnichannel landscape. So it begs the question: When did we forget how to build real relationships with real, live human beings?

    In this latest installment of the CMO Council’s thought leadership series, “Get to Know a CMO,” Liz Miller will have a one-on-one session with Frank Grillo, Chief Marketing Officer at Harte Hanks, seasoned veteran of the advertising, marketing and telecommunications industries, and a passionate advocate for bringing the human back to marketing.

    Join the CMO Council as we hear Frank’s position on what customer centricity truly is (and what it isn’t), how marketing can be made human again, and where we lost our relationship skills somewhere along the way. Liz will also be asking Frank about his own path to becoming a CMO, which has seen stops along the way as the COO of telecommunications companies and a long track record of serving as the chief growth engine and customer experience orchestrator for large, dynamic organizations.
  • How Artificial Intelligence Powers Next Generation Inside Sales
    How Artificial Intelligence Powers Next Generation Inside Sales Kerry Cunningham and Kevin Cunningham May 23 2018 3:30 pm UTC 90 mins
    Inside Sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale.

    Join MRP and SiriusDecisions in this fast-paced live webinar as we unpack these challenges and deliver actionable insight for you to direct or redirect your efforts.

    Helping to put an end to cold calling, we’ll be discussing how AI will transform inside sales:
    - Account prioritization – how to apply data to inform timing and needs
    - Lead consolidation – becoming expert at markets
    - Topic identification – develop certainty in knowing needs and timing
    - Automation – How a prioritized queue will automate the calling workflow of sales teams
    - Predictive – How embedded AI and machine learning enable real-time predictive execution

    Let’s face it, doing more of the same isn’t working. MRP Next Generation Inside Sales is powered by artificial intelligence and allows your team to work smarter. Our prioritized calling queue is powered by a combination of engagement data, real time intent and historical contact data. We’ll help you put an end to cold calling through for more intelligent and relevant conversations.

    Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies, SiriusDecisions and Kevin Cunningham,CEO, President and Co-Founder, MRP as they discuss where the future of inside sales is headed.

    Register now for this LIVE webinar!
  • How Microsoft Transforms Social Noise Into Meaningful Experiences
    How Microsoft Transforms Social Noise Into Meaningful Experiences Liz Miller - CMO Council, Katrina Munsell - Microsoft May 23 2018 6:00 pm UTC 75 mins
    Each year, Microsoft and its technologies and products are mentioned over 115 million times in the social ecosphere. How does a company like Microsoft leverage social media as a mechanism to build relationships with audiences including prospects, customers and fans? The Microsoft Customer Experience Center (CXC) manages social engagement programs for over 30 of Microsoft’s core brands and audiences across 110+ social channels, with the overall purpose of building rich customer experiences through quality audience engagements. 
  • Email Marketing in a Post-GDPR World
    Email Marketing in a Post-GDPR World Jack Clay, Account Director at Pure360 May 24 2018 2:00 pm UTC 45 mins
    The GDPR is close. So close you can literally count the days on your fingers.

    Chances are you’ve been deep in preparation mode over the last few weeks. But have you taken the time to think what happens next?

    Join us on the eve of the GDPR as we discuss what changes for email marketing and how we can prosper in a post-GDPR world.

    You’ll learn:

    • How GDPR will impact your email marketing
    • How to grow your email list in a compliant manner
    • How to ensure your subscribe forms are compliant and optimised for conversions.

    We’ll be sharing real-life examples of brands who are getting it right and practical advice on how you can ensure GDPR isn’t holding back your marketing.

    Can’t make it? Register anyway and we’ll send you the recording after.
  • Transforming Live Sports Production with Artificial Intelligence
    Transforming Live Sports Production with Artificial Intelligence IBC365 | Timeline TV | Salsa Sound | Tedial May 24 2018 3:00 pm UTC 75 mins
    Producing and managing the most valuable live sport broadcasts is being transformed through AI-enabled tools automating critical parts the production process.

    From AI cameras focusing in on the action, automated multi-channel sound mixes, to powerful media management tools linking live action with real-time metadata to speed production and automate match highlights creation.

    In this webinar we'll explore cutting-edge tools for live sports production and hear from leading broadcasters that are using them.

    Speakers:
    Daniel McDonnell, Managing Director, Timeline TV
    Dr Rob Oldfield, Co-Founder, Salsa Sound
    Jérôme Wauthoz, Vice President Products, Tedial

    Moderator
    Robert Ambrose, Managing Consultant, High Green Media
  • How to Create Personalized Content Experiences at Scale With Uberflip
    How to Create Personalized Content Experiences at Scale With Uberflip Jason Oakley, Product Marketing Manager @ Uberflip May 29 2018 6:00 pm UTC 60 mins
    More than ever, buyers are educating themselves with content at every stage of the customer journey. And with an average of seven different buyers involved in any B2B purchase decision, the need for a personalized approach is now more critical than ever.

    Jason Oakley, Product Marketing Manager at Uberflip, explains how Uberflip's Content Experience Platform (CEP) enables you to create engaging, personalized content experiences at scale.
  • Can AI and chatbots really transform customer support?
    Can AI and chatbots really transform customer support? Stanley Yung, Chief Customer Experience Officer, Western Union May 30 2018 5:00 pm UTC 60 mins
    The most accessible way to leverage the explosion in artificial intelligence is chatbots. Big brands like Sephora and KLM have implemented them to streamline customer service and increase positive engagement. The Booking.com chatbot resolves half of the company's thousands of daily customer support questions in five minutes or less.

    Chatbots are changing the way companies and customers interact, as consumers grow more and more comfortable with messaging -- look at the two billion-plus conversations consumers have with companies via Facebook messenger every month.

    Find out how to create a powerful, engaging human-to-AI agent experience that customers expect -- as well as implement the seamless handoff to a human customer service agent when the issue turns out to be complex, with this VB Live event. You’ll dive right into the chatbot phenomenon, and leave with actionable ideas on implementing AI-powered customer support.

    Attend this webinar to learn:
    * The real truth about AI and customer service
    * How big brands are using AI and chatbots to resolve customer issues more quickly and effectively
    * How bots and humans can work together to optimize customer support
    * How to assess whether your organization is bot-ready

    Speakers:
    * Stanley Yung, Chief Customer Experience Officer, Western Union
    * Maribel Lopez, Founder, Lopez Group
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Chatkit
  • Holy Trifecta of Global Content Success
    Holy Trifecta of Global Content Success Val Swisher May 30 2018 5:00 pm UTC 60 mins
    Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

    When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

    In this session, attendees will learn:

    * A clear description of intelligent content, terminology management, and translation memory

    * An understanding of how they are interrelated and why they are important to technical communication projects

    * A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language
  • How to Listen, Learn, and Engage with the Modern B2B Buyer
    How to Listen, Learn, and Engage with the Modern B2B Buyer Jill Rowley May 31 2018 9:00 am UTC 45 mins
    Nobody wants to sold to or to be just a database target. You need to engage prospects. Today’s buyers want to be heard and helped, on their terms, not yours. Join Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist, to discuss how marketing and sales teams can work together to transform your digital sales strategy.
  • AI-powered location: A step closer to the future?
    AI-powered location: A step closer to the future? Peter Frans Pauwels, Co-founder, TomTom Jun 5 2018 5:00 pm UTC 60 mins
    By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

    Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

    To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

    In this webinar you'll learn:

    * How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
    * Understand the role of location-based data mapping in the "Location of Things"
    * The application of data-enriched mapping to industries like retail and automotive
    * How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

    Speakers:
    * Chris Pendleton, Principal PM, Azure Maps
    * Peter Frans Pauwels, Co-founder, TomTom
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by TomTom
  • Doing More With Data
    Doing More With Data Liz Miller, CMO Council Jun 7 2018 5:00 pm UTC 75 mins
    Please join us for the CMO Council’s upcoming live webcast, in partnership with IBM, “Doing More With Data.” Join us on June 7, 2018 at 10am PT / 1pm ET as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

    Among the key issues to be discussed are:

    -How marketing, commerce and operations executives are centralizing and putting today’s deluge of data to work, as well as finding new ways to extract value from multiplying sources of insight (IoT, MarTech apps, third-party APIs) and unstructured content (both inside and outside the enterprise)
    -Issues of data availability, accessibility, quality, timeliness, dependency, disorder, drag, delay and dysfunction
    -Competitive imperative to leverage real-time, refined data for revenue growth, customer gratification and trusted decision support
    -How to help functional business leaders review, value and prioritize data assets; provide them a self-assessment tool to identify most relevant sources of data, and determine what types, sources, formats, and interfaces would boost marketing and business performance
    -Gaps and deficiencies in the data value chain as it results to customer journey, path to purchase, lifetime value, and end-to-end experience.
  • Webinar: 3 steps to improve your online reputation management
    Webinar: 3 steps to improve your online reputation management Anthony Gaskell, Reputation.com and Scott Logie, DMA Jun 13 2018 2:00 pm UTC 75 mins
    Join Reputation.com for a webinar session to help you manage how your organisation is seen online. A masterclass in online customer experience, tune in and get to grips with everything from online reviews to social media, and change your business for the better.
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Daniel Morris, Director of Product Management, Keller Williams Jun 14 2018 5:00 pm UTC 60 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Daniel Morris, Director of Product Management, Keller Williams
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Learning Together: Motion Infographics
    Learning Together: Motion Infographics Barry Saiff, Saiff Solutions Jun 20 2018 5:00 pm UTC 60 mins
    In 2018, the pace of life and business is quick. Attention spans are short. Technical communicators need to catch up. Long text passages, with occasional graphics, don't always reach a large part of our audiences.

    How can we create snappy visuals that enable people to learn what they need to learn quickly and painlessly?

    How do we simplify complex concepts, with far less words, and content that is truly engaging?

    Motion infographics combine the best elements of minimalism, instructional design, and information architecture to produce content that people love.

    Join The Content Wrangler and Saiff Solutions for a discussion about infographics and their usefulness. We'll examine some examples of effective motion infographics, and hear from the creator of one of them.

    By attending this webinar, you'll learn:

    • What is so great about motion infographics?
    • What does it take to produce effective, engaging visual content?
    • What are the challenges?
    • How do I get started?
  • Webinar: Get up to date with subject access requests
    Webinar: Get up to date with subject access requests Steve Sullivan, founder, Channel Doctors and Deputy Chair, DMA Contact Centres Council Jun 27 2018 2:00 pm UTC 75 mins
    Join Senzing, IBM and the DMA Contact Centre Council for a session to get you up to speed on handling your subject access requests post GDPR. This webinar aims to increase awareness and provide guidance for both contact centres and brands regarding the procedures following a subject access request.
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Sherif Mityas, Chief Experience Officer, TGIFridays Jun 28 2018 5:00 pm UTC 60 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.


    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!


    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Sherif Mityas, Chief Experience Officer, TGIFridays
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!!
  • Webinar: GDPR series
    Webinar: GDPR series James Milligan, DMA Jul 16 2018 2:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Sep 10 2018 2:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Nov 19 2018 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Jan 14 2019 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Mar 18 2019 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.