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Content Marketing

  • Can computers be creative? Integrating AI in media content workflows
    Can computers be creative? Integrating AI in media content workflows IBC365 | Adobe | GrayMeta | Channel 4 | EBU Recorded: Jul 19 2018 63 mins
    Artificial intelligence (AI) and machine learning are starting to transform the way content is created, managed and delivered.

    New cognitive-computing tools are enhancing creativity, eliminating mundane repetitive work and unlocking new value from content.

    AI is suddenly everywhere: the ready availability of powerful AI services from all the major cloud providers means hundreds of media technology products are plugging into AI and offering new ways of working.

    This webinar cuts through the hype to reveal how media companies are actually using AI tools throughout the content supply chain - from aiding craft and creative work in post-production, automating metadata extraction and compliance, to making smart content recommendations to audiences. Our speakers will explain how best to use AI, what we can and can't do, and how it will continue to change workflows into the future.

    Speakers:
    Michael Gamböck, Senior Strategy Relations EMEA, Creative Cloud Video, Adobe
    Josh Wiggins, Chief Commercial Officer, GrayMeta
    Neil Taylor, Lead Data Strategist for Commercial Innovations, Channel 4
    Jean-Pierre Evain, Principal Project Manager, EBU Artificial Intelligence Committee
  • Webinar: Get up to date with GDPR and ePrivacy
    Webinar: Get up to date with GDPR and ePrivacy John Mitchison, DMA Recorded: Jul 16 2018 59 mins
    GDPR is here, and now there is another piece of legislation set to shake up the marketing industry: introducing the ePrivacy Regulation. Join us for a whistle-stop tour of everything you need to know about how the regulation interacts with the GDPR – and how it will affect your business.
  • Driving Pipeline Outside the Inbox
    Driving Pipeline Outside the Inbox Tara Robertson, Director of Revenue Marketing @ Uberflip & Natalie Holtgrewe, Director, Growth Strategy @ Intelligent Demand Recorded: Jul 12 2018 43 mins
    Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel. But isn’t it time your team went beyond the basic email nurture and took a multi-channel approach?

    Register for our live webinar featuring Natalie Holtgrewe, Group Director, Growth Strategy, at Intelligent Demand to hear multi-channel campaign tips from an expert.
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Recorded: Jul 11 2018 61 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Aditi Mohanty, Digital Marketing Manager, Vodafone
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • Webinar: Global data privacy – What the consumer really thinks
    Webinar: Global data privacy – What the consumer really thinks Chris Combemale, DMA Group, Joshua McBain, Foresight Factory, Jed Mole, Acxiom Recorded: Jul 11 2018 50 mins
    Never before has it been so important to understand how consumers think of data and their privacy.

    Alongside Acxiom, we’ll delve into our latest research report to reveal how consumers around the world really feel about sharing their data.

    Compiled in collaboration with the GDMA and Acxiom, these latest findings reveal how consumers around the world take a similarly pragmatic approach to sharing their data
  • Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital
    Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital Mary Anne Hensley, CMO Council ; Mike Olson, Fox Rent-a-Car Recorded: Jul 10 2018 52 mins
    For obvious reasons, video represents an unprecedented level of opportunity for companies looking to amplify their digital engagement efforts. However, many companies still lack a formalized strategy for implementing video, and worse, the metrics currently being used to gauge the success of video are questionable, at best. Many organizations are still applying the same metrics for online video that they use for TV advertising, and with Facebook and Google both admitting to flawed, incomplete and often incorrect reporting structures for video campaign outcomes, it is becoming more important than ever for marketers to establish reliable strategies and metrics for video performance.

    With the level of opportunity that video presents, how can marketers ensure that they are getting the biggest bang for their video investments? What metrics truly matter when it comes to understanding video campaign success, and how can marketers achieve the contextual consistency they need to really understand how their videos are performing?

    To address these issues, the CMO Council will be hosting a webinar to explore the greatest barriers to success when it comes to implementing video campaigns that deliver the intended results, in addition to the metrics needed to gain full transparency into video performance to understand who is viewing videos—as well as when and where they are being viewed—and determine their impact on the bottom line.

    The webinar will be on July 10 at 10am PST/1pm EST, and presented by Mary Anne Hensley, Director of Content and Marketing Programs here at the CMO Council; Ben Segal with Vuble, and Mike Olson with Fox Rent-a-Car.
  • Carla Johnson: How to Apply Storytelling to Your Marketing Efforts
    Carla Johnson: How to Apply Storytelling to Your Marketing Efforts Carla Johnson, Keynote Speaker, Marketing Expert and Chief Experience Officer for Type A Communications Recorded: Jul 3 2018 8 mins
    Carla Johnson, keynote speaker, marketing expert and Chief Experience Officer for Type A Communications gives us a deep dive into storytelling, something that should be a critical piece in any marketers’ toolbox. Carla, one of the foremost experts on the topic, explains what storytelling is in terms of marketing, why it’s effective and how to make it part of your marketing process.

    In this interview Carla describes:
    A simple framework marketers can use to become better storytellers
    What an effective customer story looks like
    How to operationalize storytelling in your organization
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Rob Roy, Chief Digital Officer, Sprint Recorded: Jun 28 2018 61 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Rob Roy, Chief Digital Officer, Sprint
    * Eugene Feygin, SEO Manager, SearsPartsDirect.com
    * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • The Future of Content: The Content Professional’s Primer to AI & Chatbots
    The Future of Content: The Content Professional’s Primer to AI & Chatbots Val Swisher Recorded: Jun 28 2018 60 mins
    Join subject matter expert, Val Swisher, for a highly illuminating and thought-provoking exploration into artificial intelligence (AI) and its potential impact on the future of content.

    In this talk, learn more about:

    * How, at its heart, AI is a sophisticated natural language processor.

    * The synergy between content management/taxonomies and training AI natural linguistic patterning.

    * How content management is critical to AI effectiveness in data mining dark content and determining future applications such as virtual agents and chatbots.
  • Winning the Battle for OTT Audiences
    Winning the Battle for OTT Audiences IBC365 | Limelight Networks | Rede Telecine | DAZN | OTT Content Consulting Recorded: Jun 28 2018 71 mins
    Great content alone is not enough to sustain a successful on-demand internet-delivered OTT service.

    Whether it's broadcaster catch-up, special-interest content or producers like HBO and Disney going direct, the pressure is on for platforms trying to compete with the big beasts Netflix and Amazon. With the announcement of Salto as a joint venture of broadcasters in France, and UK channels investing in updating Freeview Play, OTT is centre-stage once again.

    Audiences have huge expectations of user experience, video image and quality-of-service - regardless of the network or device they are using. Delivering and managing a consistently-high quality of experience is crucial for media companies wanting to deliver a popular, engaging and profitable OTT service - whatever the content and business model.

    Leading OTT operators and their technology providers discuss how they have designed-in quality and user experience all the way through to consumers' devices, showing how this directly drives audience growth.

    They will reveal the risk factors that can destroy audience engagement, including poor streaming performance and data privacy and security fears.

    As OTT becomes inseparable from live broadcast, solutions for streaming time-sensitive, high-value live events and sports are assessed.

    Speakers:
    Guilherme Saraiva, CTO, Rede Telecine
    Steve Miller-Jones, Senior Director of Product Management, Limelight Networks
    Jessica d'Ardenne, Director of Acquisition, Retention & Web, DAZN
    Kevin Cochrane, Managing Director, OTT Content Consulting
  • Webinar: Get up to date with subject access requests
    Webinar: Get up to date with subject access requests Steve Sullivan, founder, Channel Doctors and Deputy Chair, DMA Contact Centre Council Recorded: Jun 27 2018 61 mins
    Join Senzing, IBM and the DMA Contact Centre Council for a session to get you up to speed on handling your subject access requests post GDPR. This webinar aims to increase awareness and provide guidance for both contact centres and brands regarding the procedures following a subject access request.
  • Learning Together: Motion Infographics
    Learning Together: Motion Infographics Barry Saiff, Saiff Solutions Recorded: Jun 20 2018 53 mins
    In 2018, the pace of life and business is quick. Attention spans are short. Technical communicators need to catch up. Long text passages, with occasional graphics, don't always reach a large part of our audiences.

    How can we create snappy visuals that enable people to learn what they need to learn quickly and painlessly?

    How do we simplify complex concepts, with far less words, and content that is truly engaging?

    Motion infographics combine the best elements of minimalism, instructional design, and information architecture to produce content that people love.

    Join The Content Wrangler and Saiff Solutions for a discussion about infographics and their usefulness. We'll examine some examples of effective motion infographics, and hear from the creator of one of them.

    By attending this webinar, you'll learn:

    • What is so great about motion infographics?
    • What does it take to produce effective, engaging visual content?
    • What are the challenges?
    • How do I get started?
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Rick Winslow, VP Head of Digital Innovation and Transformation, Capital One Commercial Banking Recorded: Jun 14 2018 61 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Rick Winslow, VP, Head of Digital Innovation & Transformation, Capital One Commercial Banking
    * Jenny Lin, Data Scientist, Yelp
    * Ksenia Kouchnirenko, Head of Business Systems, SurveyMonkey
    * Marlene Jia, COO & CoFounder, TopBots
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • Webinar: 3 steps to improve your online reputation management
    Webinar: 3 steps to improve your online reputation management Anthony Gaskell, Reputation.com and Scott Logie, DMA Recorded: Jun 13 2018 60 mins
    Join Reputation.com for a webinar session to help you manage how your organisation is seen online. A masterclass in online customer experience, tune in and get to grips with everything from online reviews to social media, and change your business for the better.
  • State of Marketing Technology Adoption Inside the Financial Services Industry
    State of Marketing Technology Adoption Inside the Financial Services Industry Phil Ball, Joint Managing Director at Clevertouch Recorded: Jun 13 2018 45 mins
    This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.

    For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
  • The Role of Marketing Automation in Driving the Transformation Agenda
    The Role of Marketing Automation in Driving the Transformation Agenda David Shoesmith, Financial Services AE at Marketo Recorded: Jun 13 2018 22 mins
    Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.

    This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.
  • Transforming Content Marketing and Demand Generation in Financial Services
    Transforming Content Marketing and Demand Generation in Financial Services Stuart West, VP of Sales, Financial Services at BrightTALK Recorded: Jun 13 2018 26 mins
    In this new era of information and connections, the relationship between buyers and sellers has changed forever.

    Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
    * How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
    * Which content delivers the biggest impact across each stage of the customer experience
    * How advanced machine learning and AI can help connect your content, to the right audience, at the right time
    * How to more accurately attribute bookings and revenue growth ​to campaigns
  • Doing More With Data
    Doing More With Data Liz Miller, CMO Council Recorded: Jun 7 2018 74 mins
    Please join us for the CMO Council’s upcoming live webcast, in partnership with IBM, “Doing More With Data.” Join us on June 7, 2018 at 10am PT / 1pm ET as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

    Among the key issues to be discussed are:

    -How marketing, commerce and operations executives are centralizing and putting today’s deluge of data to work, as well as finding new ways to extract value from multiplying sources of insight (IoT, MarTech apps, third-party APIs) and unstructured content (both inside and outside the enterprise)
    -Issues of data availability, accessibility, quality, timeliness, dependency, disorder, drag, delay and dysfunction
    -Competitive imperative to leverage real-time, refined data for revenue growth, customer gratification and trusted decision support
    -How to help functional business leaders review, value and prioritize data assets; provide them a self-assessment tool to identify most relevant sources of data, and determine what types, sources, formats, and interfaces would boost marketing and business performance
    -Gaps and deficiencies in the data value chain as it results to customer journey, path to purchase, lifetime value, and end-to-end experience.
  • AI-powered location: A step closer to the future?
    AI-powered location: A step closer to the future? Peter Frans Pauwels, Co-founder, TomTom Recorded: Jun 5 2018 61 mins
    By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

    Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

    To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

    In this webinar you'll learn:

    * How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
    * Understand the role of location-based data mapping in the "Location of Things"
    * The application of data-enriched mapping to industries like retail and automotive
    * How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

    Speakers:
    * Chris Pendleton, Principal PM, Azure Maps
    * Peter Frans Pauwels, Co-founder, TomTom
    * Jennifer Belissent, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by TomTom
  • How to Listen, Learn, and Engage with the Modern B2B Buyer
    How to Listen, Learn, and Engage with the Modern B2B Buyer Jill Rowley Recorded: May 31 2018 53 mins
    Nobody wants to sold to or to be just a database target. You need to engage prospects. Today’s buyers want to be heard and helped, on their terms, not yours. Join Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist, to discuss how marketing and sales teams can work together to transform your digital sales strategy.
  • How to use AI to find the right talent faster
    How to use AI to find the right talent faster John Jersin, Head of Product, LinkedIn Talent Solutions Jul 24 2018 5:00 pm UTC 60 mins
    Unemployment is at a record low, which is great for the economy, but tough on recruiters, now that hiring has become a seller’s market. But new AI-powered solutions for virtually every part of your recruitment funnel can give you the advantage you need in a tight market, and even improve your bottom line: Companies leveraging AI in their hiring initiatives are seeing an increase of 18 percent in their revenue and a 30 percent boost in profit.

    And with over 62 percent of companies expected to be using AI to find and hire the best talent by the end of this year, getting on board the AI train has become an imperative — if you want to stay competitive.

    Join execs from Adecco, LinkedIn, and Trivago to learn how how AI is revolutionizing their ability to resource high-quality talent, and how your company can do the same, in this VB Live event!

    Register here for free.

    In this webinar you'll learn:
    * How to find the right talent faster, using data-driven AI
    * The best tools to find quality candidates who progress to face-to-face interviews
    * How to assess and measure existing talent to become smarter about avoiding bad hires
    * How to engage and grow current employees to decrease the costs of high turnover
    * Whether your recruitment and retention efforts are "AI-ready"

    Speakers:
    * Angie College, Vice President of Operations for Adecco USA
    * John Jersin, Head of Product, LinkedIn Talent Solutions
    * Rolf Schromgrens, CEO, Trivago
    * Maribel Lopez, Strategic Advisor, Lopez Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by mya
  • Maximising Customer Retention Post GDPR
    Maximising Customer Retention Post GDPR Luke Knight Senior Marketing Manager at Pure360 & Paul Hemsley Professional Services Manager at Pure360 Jul 26 2018 3:00 pm UTC 60 mins
    Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.

    That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!

    GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists.

    So we’re hosting this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.

    This webinar will cover:

    - Introducing engaging welcome campaigns to add value from the start
    - The power of automations to increase customer retention and to drive revenue
    - Why a preference centre is a must post GDPR
    - How to wake up your lapsed and unengaged customers

    You should attend if you:

    - Are facing a reduced customer email list after a re-consent campaign
    - Have a lack of confidence in the consent you have for your customers
    - Need to gain more value out of your customer database
    - Want to learn new ways to interact with your customers and awaken un-engaged customers
    - Want to increase your customer email engagement
  • Media at the Edge: A new content technology perspective
    Media at the Edge: A new content technology perspective IBC365 | Schneider Electric | BASE Media Cloud Jul 26 2018 3:00 pm UTC 60 mins
    What you will learn:

    - What is Edge computing and why it will be key to broadcasting, media and entertainment

    - How edge computing is rapidly evolving to provide content anywhere and everywhere through the IoT and soon across 5G networks
     
    - What mobile edge computing means for production, processing and video distribution
     
    - How new consumer experiences, VR, AR, UHD streaming will be driven by the availability of edge infrastructure
     
    - Protecting the physical and digital assets. How to secure the critical IT infrastructure which will house valuable content at the edge of the network

    Speakers:
    Steven Carlini, Senior Director Data Centre Global Solutions, Schneider Electric
    Damon Neale, Chief Technology Office, BASE Media Cloud
  • Man Versus Machine for Editing Content
    Man Versus Machine for Editing Content Val Swisher Jul 26 2018 5:00 pm UTC 60 mins
    With the continued development of natural language processing (NLP), there are more software applications, doing more types of editing, than ever before. We will cover how an NLP works, editing tasks best done by a machine, and instances where only a trained human editor will really get the job done.

    In this talk, learn more about:

    * What is a natural language processor and how does it work?

    * What types of editing are done best by an NLP?

    * What types of editing are best saved for people?

    * How to use both machine editing and human editing to your best advantage
  • Don't Sweat It! How to Create Personalized Content Experiences for Your ABM Prog
    Don't Sweat It! How to Create Personalized Content Experiences for Your ABM Prog Jason Oakley, Product Marketing Manager @ Uberflip Jul 26 2018 7:00 pm UTC 60 mins
    Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?

    In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:

    - Quickly pull together all your content for ABM
    - Build personalized content experiences in minutes—without a line of code!
    - Effectively distribute your content experiences for maximum impact and engagement
    - Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
  • Fight gaming fraud with AI and machine learning
    Fight gaming fraud with AI and machine learning Jeff Sakasegawa, Trust and Safety Architect, Sift Science Jul 31 2018 5:00 pm UTC 60 mins
    Globally there are 2.2 billion active gamers, and 47 percent of them shell out cash while they play. And 100 percent of them are at risk from fraudsters who rip off everything from a gamer’s identity to their credit cards, online goods, and trust in your company. With every instance of fraud, your reputation takes a nose dive, driving away customers and directly impacting your bottom line.

    But fraud is notoriously difficult to combat. Legacy rules-based approaches have never been able to keep up with fraudsters, who constantly evolve their techniques using sophisticated technology like automated scripts and bots.

    That’s why machine learning and artificial intelligence are being leveraged to detect fraud before it affects your company and end users. Machine learning can sift through billions of game events and analyze vast streams of data in real time to stop fraud in its tracks.

    To learn more about how machine learning and AI can keep your game and players safe from increasingly aggressive online criminals, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * How the gaming industry can secure gamer data and build trust
    * How account takeover, fake licensing, spam, and scams pose a particular challenge to gamers and gaming platforms
    * What policies your company should have in place around data breach ransom
    * How to combat trolling

    Speakers:
    * Jeff Sakasegawa, Trust and Safety Architect, Sift Science
    * Dean Takahashi, Lead Writer, GamesBeat
    * Scott Adams, CEO FraudPvP.com, Former Director of Fraud & Risk, Riot Games
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Sift Science
  • Reaching the C-Suite: Engaging Executives with Ideas and Innovation
    Reaching the C-Suite: Engaging Executives with Ideas and Innovation Rob Leavitt, Senior Vice President, ITSMA Aug 8 2018 5:00 pm UTC 60 mins
    B2B marketers have long invested in thought leadership content to demonstrate expertise, fuel issue-based campaigns, and equip sales for higher level conversations.

    All too often, however, we still struggle to reach the C-suite. Senior executives are more important than ever for B2B marketers, but they are notoriously the toughest audience to engage. Their time is short, their BS meters are on high alert, and they ignore all but the most compelling content.

    The good news, however, is that senior executives are anxious for new ideas, and they’re happy to engage when approached in the right way. Join ITSMA’s Rob Leavitt to explore highlights of five specific ways in which leading companies stand apart from the rest in developing and using thought leadership content to engage at the executive level and drive reputation, relationships, and revenue.
  • Maximize The Reach Of Your Content Through Micro-Influencers
    Maximize The Reach Of Your Content Through Micro-Influencers Daniel Ku, Director of Marketing, Sarah Beatty, Customer Success Manager, at PostBeyond Aug 8 2018 6:00 pm UTC 45 mins
    Micro-influencers are a hot topic in marketing today. Although micro-influencers are stealing headlines in the B2C world, the B2B world is starting to catch fire in an unexpected way.

    Within your organization, there might be a whole team of potential micro-influencers sitting right beside you – your own employees. According to Altimeter Group, branded content reaches 561% further when shared by employees versus the same content shared through branded channels.

    Join PostBeyond’s Daniel Ku and Sarah Beatty as they explore how leading companies amplify the reach of their content through micro-influencers. Discover how your organization can unleash the collective efforts of your employees to maximize your content distribution.

    In this webinar, you’ll learn how to:

    - Leverage your micro-influencers for content distribution
    - Increase employee engagement on social media
    - Connect with your audience through your employees

    About the presenters:

    Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy.

    Sarah Beatty is a Customer Success Manager at PostBeyond and helps companies stand out from the online noise. With a background in digital brand journalism, she consults B2B and B2C companies on best practices to drive business results by navigating the emerging opportunities in social media marketing.
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Michelle Goetz, Principal Analyst, Forrester Aug 9 2018 5:00 pm UTC 60 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Michelle Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • The ROI of Experiences
    The ROI of Experiences Maxie Schmidt-Subramania (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Aug 14 2018 4:00 pm UTC 45 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramania, Principal Analyst, Forrester
  • Recipe for Experience Optimization Success
    Recipe for Experience Optimization Success Sigi Bessesen (HSBC), Drew Burns (Adobe) Aug 14 2018 6:00 pm UTC 45 mins
    Regardless of industry, personalization of experiences across channels is no longer optional. It's what customers expect. Companies are developing their vision for how they see personalized experiences adapting across the customer journey, and they are partnering with Adobe to make these visions a reality.

    This session will showcase the steps HSBC took toward personalization maturity and the impressive results it's delivered.

    Presented by:
    - Sigi Bessesen, Head of Optimization, HSBC
    - Drew Burns, Group Product Marketing Manager, Adobe
  • Supercharge Your Creative and Digital Workflows
    Supercharge Your Creative and Digital Workflows Nick Barber (Forrester), Elliot Sedegah (Adobe) Aug 14 2018 7:00 pm UTC 45 mins
    Over the past sev­er­al years, we’ve seen our cus­tomers, large and small, under pres­sure to cre­ate and man­age an unprece­dent­ed amount of dig­i­tal assets than ever before. From thou­sands to mil­lions of images, graph­ics, videos, and new emerg­ing rich media assets, brands need their assets to be orga­nized and dis­trib­uted to bet­ter engage, win, and serve cus­tomers.

    This has result­ed in Dig­i­tal Asset Man­age­ment (DAM) becom­ing the crit­i­cal tech­nol­o­gy and busi­ness process to bring order to the chaos among cre­ative, mar­ket­ing, busi­ness, and tech­nol­o­gy teams. The new mea­sure of suc­cess goes beyond basic man­age­ment to an expand­ed sup­port of the upstream cre­ative process, includ­ing deliv­er­ing cus­tomer expe­ri­ences at every point in the cus­tomer jour­ney.

    Presented by:
    - Nick Barber, Analyst, Forrester
    - Elliot Sedegah, Group Product Marketing Manager, Adobe
  • High Tech’s Six Essentials to Digital Transformation
    High Tech’s Six Essentials to Digital Transformation Mila D’Antonio (Ovum), Jill Steinhour (Adobe) Aug 15 2018 5:00 pm UTC 45 mins
    In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

    According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

    In this webinar, participants will learn:
    - The competitive threats and customer engagement challenges facing high-tech firms
    - How high-tech enterprises are meeting customer expectations
    - The necessary elements to fuel digital progress
    - A look at future technology investments in high tech

    Presented by:
    - Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
    - Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum
  • Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage
    Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage Kevin Ellenwood (Accenture Interactive), Thomas Swanson (Adobe) Aug 15 2018 7:00 pm UTC 45 mins
    For years healthcare has operated on an experiential island – a healthcare consumer relied upon the expertise of the doctor or other healthcare professionals, the engagement was episodic or “as needed”, very little control was exercised by the consumer, and there was little to no transparency within the ecosystem.

    The expectation on the part of healthcare consumer and providers that the experience would be as it had forever resulted in very little need for digital engagement, and very little cross-over of experiential expectations of consumers found in other industries. That is changing rapidly as healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, or an exceptional experience is evolving.

    In this session you will learn:
    - Disruption is the new normal in healthcare as non-traditional healthcare companies enter the market
    - Paradigm-changing technology is changing the healthcare landscape
    - How the industry responding to this disruption
    - How Adobe can help you be a part of the healthcare experiential revolution

    Presented by:
    - Kevin Ellenwood, Healthcare Digital Transformation, Accenture
    - Thomas Swanson, Director of Healthcare Industry Strategy & Marketing, Adobe
  • Making Everyone Unforgettable: Personalized Digital Marketing Effectiveness
    Making Everyone Unforgettable: Personalized Digital Marketing Effectiveness Avril Castagnetta (EY), Bernhard Klein Wassink (EY), Chandra Stevens (Microsoft), Chris Young (Adobe) Aug 15 2018 8:00 pm UTC 45 mins
    We’re in the age of digital transformation — and empowered digital consumers. They expect consistent and timely messaging wherever you interact with them, but this is nearly impossible without the right tools and unified consumer data across the organization.

    See how the partnership of Adobe, Microsoft and EY can uniquely change the way Financial Services and Insurance companies engage with their consumers through the use of smart data, campaign orchestration, web experiences, and a single view of customers.

    Join this webinar to:
    - Hear about emerging digital marketing capabilities and industry trends
    - Learn how unified customer data, AI, and the right data visualizations help you deliver seamless experiences
    - See a demo of our integrated sales and marketing tools for customer experience management

    Presented by:
    - Bernhard Klein Wassink, Partner, Global Insurance Customer & Growth Solution Leader, EY
    - Avril Castagnetta, Financial Services Insurance Digital Marketing Leader, EY
    - Chandra Stevens, Worldwide Marketing Solutions Director, Microsoft
    - Chris Young, Director, Financial Services Industry Strategy, Adobe
  • Challenges of Content-driven Retailing
    Challenges of Content-driven Retailing Ali Alkhafaji (TechAspect Solutions, Inc), Joe Brannon (TechAspect Solutions, Inc) Aug 16 2018 6:00 pm UTC 45 mins
    Organizations embracing a direct-to-consumer strategy are beginning to realize traditional advertising is becoming more costly and less effective. By leveraging digital marketing tools, they are starting to invest in content-driven commerce strategies with dedicated content and personalized experiences. These strategies are intended to craft contextual stories and user-driven content to drive conversion and revenue.

    This webinar focuses on the challenges facing decision-makers seeking to integrate content with ecommerce journeys.

    Presented by:
    - Ali Alkhafaji, CTO, TechAspect Solutions, Inc.
    - Joe Brannon, Global Commerce Director, TechAspect Solutions, Inc.
  • Using Artificial Intelligence To Transform Digital Experiences
    Using Artificial Intelligence To Transform Digital Experiences David Devisser (Adobe) Aug 16 2018 8:00 pm UTC 45 mins
    Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

    In this session you will hear from experts and leading analysts about:
    - The role artificial intelligence and machine learning are playing in today's ecosystem
    - The capabilities Sensei can bring across marketing, analytics and advertising
    - How to begin or continue implementation of AI for your experience business

    Presented by:
    - David Devisser, Principal Architect, Strategic Partnerships, Adobe
  • The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows
    The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows Jay Maxwell, Cruce Saunders & Joe Gollner Aug 22 2018 5:00 pm UTC 60 mins
    By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.

    Join Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:

    • Single-channel vs. omnichannel content lifecycle
    • Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
    • Inconsistent content structure resulting in management headaches and disconnected user experiences
    • Duplicate content that creates risk of errors
    • Author and end-user content findability problems
    • Costly conversions between different parts of the workflow, different channels, and different systems
    • Content collaboration hampered by organizational silos

    Attendee Takeaways

    • The basics of Master Content Model development.
    • An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
  • Webinar: The future of GDPR
    Webinar: The future of GDPR John Mitchison, DMA and James Milligan, DMA Sep 10 2018 2:00 pm UTC 75 mins
    May 25 marked the dawn of a new age in consumer privacy. But what actually happened? Join us for a whistle-stop tour of everything you need to know post-implementation.
  • How To Get More Customers
    How To Get More Customers Peter Strohkorb Sep 11 2018 10:00 pm UTC 60 mins
    B2B Sales and Marketing Specialist Peter Strohkorb describes why and how every business now needs to apply push and pull selling techniques in order to win more customers.
    Peter will reveal the ten Action Items you need to have in place to be successful.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Nov 19 2018 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Jan 14 2019 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.
  • Webinar: GDPR Series
    Webinar: GDPR Series James Milligan, DMA Mar 18 2019 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business. Prepare for the new regulation and learn how to work with consumer data, protect your brand and create responsible marketing that benefits you and your customers.