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Content Marketing

  • Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Taylor Wheeler, Director of Digital Sales and Marketing & Melissa Sheehan, Director of Product Strategy Recorded: Jun 4 2020 41 mins
    Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.

    In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
    • How to reach the right customers
    • How to track the success of your campaign
    • What tools are available for you today including
    - Organic and Local SEO
    - Social Media
    - Print Media
    - Programmatic & Device-based targeting
  • Flip the Switch: What's next for virtual events?
    Flip the Switch: What's next for virtual events?
    David Edwards, Greg Johnson, Jeff Kunken, and Michael Lacy (BrightTALK) Recorded: Jun 4 2020 63 mins
    The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.

    As marketers, we find ourselves asking, “where do we go from here?”

    Join the BrightTALK team as our production experts unpack not only what they have seen working, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, Jeff Kunken, Director, Creative Accounts, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss:
    - How virtual events have shifted recently
    - What’s next for both marketers and the events industry
    - How to set your team up for success and get ahead of the competition
  • Coffee and Content: The Secrets of the Content Industry
    Coffee and Content: The Secrets of the Content Industry
    Rahel Anne Bailie Recorded: Jun 4 2020 32 mins
    We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible.
  • A Single Customer View Starts with a CDP: Meet AgilOne
    A Single Customer View Starts with a CDP: Meet AgilOne
    Omer Artun Founder and CEO, AgilOne Chief Science Officer, Acquia Recorded: Jun 3 2020 57 mins
    Marketers have it easy, right? Flush with piles of customer data, it should be simple to know exactly who your prospects and customers are, target them with the perfect message, and grow your revenue from the data you own.

    But it's not.

    There is more data than ever before, but marketers struggle to know the most basic details of their customers:
    -96% of marketers are challenged in building a comprehensive, single view of the customers
    -40% of marketers are unable to personalize because of the inability to link data across disparate technologies

    It doesn’t have to be this hard.

    Watch Acquia’s AgilOne webinar to learn how you can use machine learning to unlock siloed data and gain a single view of your customers.
  • 10 Ways To Accelerate Your Sales Funnel
    10 Ways To Accelerate Your Sales Funnel
    Sales Funnel Advisory Specialist Peter Strohkorb Recorded: Jun 2 2020 52 mins
    If you are in Sales then you have a Sales Funnel. Just how effective is it? How can it be streamlined and accelerated for growth?
    In this webinar, Sales Funnel Specialist Peter Strohkorb will present and explain the 10 ways you can streamline and accelerate your Sales Funnel.
    Peter will leave time for your Q&A and he will make you an unbelievable and complimentary offer at the end of the webinar.
    HIGHLY RECOMMENDED
    Register now, or miss out.
  • Your Informatica P360 Belongs in the Cloud: Scale, Optimize, Innovate
    Your Informatica P360 Belongs in the Cloud: Scale, Optimize, Innovate
    Mark MacIver, CEO, Integrationworx & Miko Roller, Director MDM, Pivotree Recorded: Jun 2 2020 52 mins
    In unprecedented times your ability to pivot and react to change is essential. Financial pressures, supporting remote work, ensuring business continuity, or scaling to meet unusual demands can place tremendous strain on your existing on-premise Informatica Product 360 infrastructure. Moving to the cloud provides you with a secure, high performing, resilient and efficient way to use your Informatica Product 360 solution.

    Please join Integrationworx and Pivotree in this live webinar to learn more about the advantages of moving your Informatica Product 360 platform to the Cloud including:

    - Optimizing for Efficiency
    - Cost Savings
    - Scaling for Demand
    - Managed Services
    - Expanding Product 360 capacity and innovations
  • How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand
    How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand
    Brendan Dell Recorded: Jun 2 2020 55 mins
    Join award-winning messaging strategist, Brendan Dell, founder of B2H Agency and The Daily Creative, for this one-hour webinar covering how and why you should consider adopting a story-driven go-to-market messaging strategy. Dell will share with you the eight elements of a positioning story and will provide tips on how to craft your own. You'll also learn the six questions to ask that reveal if you have a positioning problem.

    Brendan Dell is an author of "The 12 Immutable Laws of High-Impact Messaging" and has been called “one of the finest minds working in marketing today.” He and his team at B2H create unignorable tech brands—including Cvent, Expedia Group, UserTesting, Radar First, and other market-leading companies. At the Daily Creative, he shares advice and resources to help creatives level up their life, earnings, and work.

    LinkedIn: https://www.linkedin.com/in/brendandell/
  • Webinar: Email Deliverability 2020 – A Journey to the Inbox
    Webinar: Email Deliverability 2020 – A Journey to the Inbox
    Validity, Wowcher, eFocus Marketing Recorded: Jun 2 2020 70 mins
    Before it arrives in the inbox, email requires transparent data management; dedicated time and resources; and continuous testing and monitoring. But how aware are marketers of email deliverability best practice? Join Validity as we explore the journey to the inbox.
  • A Behind the Scenes Look at BrightTALK
    A Behind the Scenes Look at BrightTALK
    Andy Wiggans (BrightTALK), Paul Gilhooly (BrightTALK) Recorded: Jun 2 2020 32 mins
    Join us for a behind the scenes look at BrightTALK. Andy Wiggans and Paul Gilhooly will provide an overview of how we work with marketers to support their content and demand marketing goals.

    You'll get to see how our technology works to support webinar, video and virtual event strategies in light of COVID-19 and you can ask any questions live.
  • How Will Drupal 9 Enable My Site For The Future?
    How Will Drupal 9 Enable My Site For The Future?
    Dries Buytaert, Angie Byron, Gábor Hojtsy, Tim Lehnen Recorded: Jun 1 2020 63 mins
    June 3rd, 2020 marks the launch date of the highly-anticipated release of Drupal 9 within the Drupal community.

    As with any major release of a new version of Drupal, this prompts many questions. "What will change from Drupal 8 to Drupal 9?", "What experience can I expect with Drupal 9?" and "How do I prepare my site today?" Whether you are on Drupal 6, Drupal 7 or Drupal 8, we have answers for you.

    Watch Dries Buytaert, the Founder of Drupal and Acquia’s Co-Founder & CTO, alongside Drupal experts Angela Byron & Gábor Hojtsy as they share insights on how to prepare for the release of Drupal 9, followed by an audience Q&A session moderated by Tim Lehnen, Drupal Association’s CTO.

    In this session, you’ll learn:
    - What to expect from Drupal 9
    - How you can prepare your site, whether you’re on Drupal 8 or previous versions of Drupal
    - The resources and tools available to make the upgrade as seamless as possible
    - What you can expect from the Drupal 9 experience and the benefits of upgrading
  • Marketing Automation: Software or Strategy?
    Marketing Automation: Software or Strategy?
    Adrienne Whitten and David Frick Recorded: Jun 1 2020 40 mins
    Marketing automation is much more than just software. Marketing automation is a strategy.

    Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

    What “Marketing Automation is a Strategy” really means and what’s new with marketing automation

    What steps you need to take in order to prepare your organization for a shift in strategy

    What benefits marketing automation can provide to organizations ready to embrace digital transformation


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  • The Hidden Costs of a Bad Lead
    The Hidden Costs of a Bad Lead
    Toni Schmelzle from SAP Concur, Marina Lemas from Gigamon, Kristy Murphy from Verizon, Frannie Danzinger from Integrate Recorded: May 29 2020 31 mins
    Today Marketing teams are under pressure to achieve ever-increasing lead targets which often end up in quality taking second place to quantity.

    The result: pipelines filled with low quality leads, disappointing conversation rates and un-productive friction between marketing and sales.

    Join leading marketers Toni Schmelzle, Senior Marketing Manager at SAP Concur, Marina Lemas, Integrated Demand Marketer at Gigamon, Kristy Murphy, Senior Marketing Manager, Demand Generation at Verizon along with Frannie Danzinger, VP Sales at Integrate as they discuss:

    -How to navigate the pressure to meet lead targets without sacrificing quality
    -What makes a Good and Bad Lead in 2020
    -Strategies to eliminate Bad Leads
    -What it all means for Marketing & Sales alignment

    Bad leads damage more than just revenue. They diminish organizational trust and weaken down funnel programs before they even begin.
  • BrightTALK Local Tri-State: Driving Demand with Virtual Events and Webinars
    BrightTALK Local Tri-State: Driving Demand with Virtual Events and Webinars
    Jeff Kunken (BrightTALK), Kimbre Lancaster (Gremlin), Katie Stuart (BigID) Recorded: May 28 2020 60 mins
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go
  • Experience Acquia Latinoamérica
    Experience Acquia Latinoamérica
    Leticia Viola, Ecuavisa | Christian Barreto, Liberty Seguros | Dan Katz, Acquia Recorded: May 27 2020 70 mins
    Crear una experiencia digital que ofrezca lo que los clientes quieren ahora comienza con la comprensión de sus necesidades y deseos, y el desarrollo de una estrategia inteligente. Durante este evento virtual, examinaremos las formas más efectivas para que todo suceda.

    Asistentes al evento escucharán a Dan Katz, Gerente Senior, Ingeniería de Soluciones, Acquia, mientras comparte cómo comprometiéndose a la experiencia del cliente impulsará la lealtad del cliente ante una pandemia global. También escuchará a Leticia Viola, Gerente Digital de Ecuavisa, y Christian Barreto, Gerente de Iniciativas de Liberty Seguros cuando compartan cómo el entorno actual está impactando las estrategias digitales en sus empresas. Y finalmente, los presentadores discutirán cómo la crisis está impactando las estrategias digitales, cómo puede saber si su propio enfoque está funcionando y qué oportunidades tendrá 2020.
  • Winning with the Fundamentals
    Winning with the Fundamentals
    Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - Lionbridge Recorded: May 27 2020 60 mins
    What Marketing During COVID-19 Reminds Us That We Should Already Be Doing

    Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.

    Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that:

    Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment
    Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain
    Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience

    Speakers:
    Jaime Punishill, CMO, Lionbridge
    Brendan Walsh, Global Technical Search SME, Lionbridge
    Brian Randall, Director NA Strategic Accounts, Lionbridge
    Karen Dawson, VP of Brand Marketing, Lionbridge
  • How to succeed in OTT in 2020
    How to succeed in OTT in 2020
    IBC365 | BritBox | Applicaster | Ampere Analysis Recorded: May 27 2020 57 mins
    ​A swathe of new OTT platforms – from Disney+ to HBO Max and Peacock - have launched or are about to come to market in 2020, looking to carve out a niche against longer established rivals.

    What does it take to stand out in such a crowded landscape, and what kinds of services are likely to thrive? And how has the coronavirus pandemic affected launch plans?

    This IBC365 panel will debate the key to success in the OTT sector, discussing the strategy, content, business models, technology, marketing and distribution that services need to succeed.

    Speakers
    Reemah Sakaan, Group Director SVOD, ITV and SVP Creative Head, BritBox
    Simon James, VP Sales Engineering, Applicaster
    Rahul Patel, Analyst, Ampere Analysis
  • Component Content Management System Foundations
    Component Content Management System Foundations
    John Baker, Jorsek Inc. Recorded: May 26 2020 61 mins
    Creating DITA content for the first time is exciting! You’ve started creating structured content with incredible potential. But, now that it’s written, you need to actually… manage it.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, John Baker, Professional Explainer & Content Strategist at Jorsek Inc., makers of easyDITA, for this free one-hour webinar. In this webinar, we’ll explore the Component Content Management System, and we will unpack all the fundamental questions around these systems such as:

    1) What is a component content management system?
    2) How are they unique?
    3) Do you really need one?
    4) What criteria should you consider when selecting a system?
  • How To Turn Events Into A Measurable, Pipeline-Generating Machine
    How To Turn Events Into A Measurable, Pipeline-Generating Machine
    Chris Wickson, GM of Events, Integrate Recorded: May 26 2020 33 mins
    The world of B2B face-to-face events has been hit harder than most by the Covid-19 pandemic. Uncertainty remains around when and how events will return, and the longer-lasting impact.

    One thing few people can argue against is that B2B events will be back. They will always play a key, strategic role in any B2B Marketing and Sales strategy.

    With that in mind and to coincide with the release of our new Guide entitled “How To Turn Events Into A Measurable, Pipeline-Generating Machine”, join on GM of Events at Integrate, Chris Wickson for this webinar.

    Chris will be sharing insights, tactics and takeaways from the Guide that will help B2B Event Marketers prepare for the return of physical events:

    -How to prepare a business strategy for your events
    -Building the right events mix to hit your objectives
    -Converting attendees into event qualified leads, pipeline and revenue
    -Measuring and reporting event success
  • Flip the Switch: Polished events in a webcam world
    Flip the Switch: Polished events in a webcam world
    Trent Warrick, Frank Hanley and MB Welch, BrightTALK Recorded: May 26 2020 62 mins
    Can you actually create a great piece of content with a webcam? BrightTALK's Content Marketing Manager, Trent Warrick, is here to showcase a few simple tips and tricks that can elevate your video marketing programs.

    As many professionals are faced with the challenge of remote working, creating video-based content and virtual events is more important than ever before. We'll highlight:

    - Webcam fails and how to avoid them
    - Angles, lighting and equipment that can be leveraged at home for professional-looking content
    - How and when to get virtual support from a video producer
  • The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    Noz Urbina Recorded: May 26 2020 35 mins
    We chat with globally recognized content strategist, Noz Urbina, about the roles, relationships, and differences, of content designers, UX writers, and content strategists. Urbina will discuss ways we can improve our work by learning from others in related disciplines and by working to operationalize content production.

    Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” with Rahel Anne Bailie.
  • Webinar: Digital Advertising Guidance
    Webinar: Digital Advertising Guidance
    PwC UK, Data Protection Network, Facebook, ICO Recorded: May 26 2020 63 mins
    Tune in on Tuesday 26 May at 3pm as we discuss the launch of our latest guidance, The Seven-Step Ad Tech Guide alongside PwCUK and Data Protection Network.
  • A Marketer's Guide to Organic SEO
    A Marketer's Guide to Organic SEO
    Taylor Wheeler, Director of Digital Sales & Marketing Recorded: May 21 2020 50 mins
    SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.

    In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
    • Defining Organic SEO
    • Why SEO Matters
    • SEO Ingredients
    • Updates & Best Practices
    • Marketer's Actionables
  • Coffee and Content: Capabilities Enabled by Structured Content
    Coffee and Content: Capabilities Enabled by Structured Content
    Ann Rockley Recorded: May 21 2020 43 mins
    Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content.
  • BrightTALK Local India: Driving demand during a pandemic
    BrightTALK Local India: Driving demand during a pandemic
    Purnima Menon (Marlabs Inc), Smitha Hemmigae (ThoughtWorks), Joe McCarthy (BrightTALK), Andy Wiggans (BrightTALK) Recorded: May 20 2020 64 mins
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • 10 Ways to Win the Hearts and Minds of more Customers
    10 Ways to Win the Hearts and Minds of more Customers
    Peter Strohkorb, Founder and CEO, Peter Strohkorb Advisory Recorded: May 19 2020 57 mins
    Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
    This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.
  • Change Your ABM Game with Top Tips from the Experts
    Change Your ABM Game with Top Tips from the Experts
    Matt Senatore and Dave Rigotti Jun 9 2020 10:30 am UTC 60 mins
    ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

    You'll learn:

    The 5 things you need to get right with ABM

    How to set strategy and drive execution with Sales

    How ABM works alongside other demand strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • The Power of Video Stories from Real People
    The Power of Video Stories from Real People
    Brian Alvey Jun 9 2020 3:00 pm UTC 45 mins
    Join us for a chat with serial entrepreneur, Brian Alvey, the founder of Weblogs, a web publishing platform he and his co-founder sold to AOL for $25 million. We'll discuss why Alvey says he was born with publishing in his DNA and we'll learn about his latest adventure building a product he believes can that help people leverage video content in powerful ways.
  • Webinar: Pathway to Creativity
    Webinar: Pathway to Creativity
    AAR Group, Department of Change, ZAK, MRM Jun 10 2020 2:00 pm UTC 75 mins
    Join us on Wednesday 10 June as we delve into the world of creativity. Hear from a selection of creative hotshots as we ask how can we champion creativity and pioneering thinking throughout our industry – and beyond?
  • Q2 2020 Community Update: Fintech
    Q2 2020 Community Update: Fintech
    Ryan Ross, Content Manager, BrightTALK Jun 11 2020 1:00 pm UTC 30 mins
    Who is in the BrightTALK Fintech community, what topics are of most importance to them, and what type of content do they prefer?

    Join this webinar to learn:
    - How the community has grown and evolved
    - What topics are trending and which are declining
    - What to look forward to in 2020
  • Win More Virtual Meetings: The key to 12,000% ROI
    Win More Virtual Meetings: The key to 12,000% ROI
    Aaron Bollinger, CRO (Kronologic), Frank Burns, Director of Account Management (Kronologic), David Pitta, CMO (BrightTALK) Jun 11 2020 4:00 pm UTC 60 mins
    In a time when many organizations are reducing quarterly goals and struggling to keep revenue flat, it’s rare for a business to uncover new opportunities and grow pipeline. Worse still, overburdened sales teams often lack the time and resources to work every lead, meaning large swaths of potential profits end up deprioritized and underworked.

    The solution? Using AI to confirm virtual meetings.

    Join David Pitta, CMO of BrightTALK, as he sits down with Aaron Bollinger, CRO of Kronologic, and Frank Burns, Director of Account Management at Kronologic, to discuss how teams, both big and small, can seamlessly cultivate high-value lead sources with always-on communication. Plus, we'll share how BrightTALK’s recent use of AI has increased response to opportunity creation by 22%, resulting in 12,000% ROI in only 90 days!
  • Digital Service Transformation for Local Councils
    Digital Service Transformation for Local Councils
    Francesca Tye, Web Communications Officer, Harlow Council, Will Huggins, CEO, Zoocha, Tom Bianchi, VP Marketing EMEA, Acquia Jun 12 2020 2:00 pm UTC 42 mins
    With so many people looking for local authority services to be delivered online, it’s never been more important that councils have the right infrastructure in place to deliver.

    Harlow Council wants to be a trusted authority and source of information to the community — some 80,000 people. Its digital services must cover everything from information on recycling through to applying for planning permission. So their digital offering needs to be flexible, easy to use and incredibly robust.

    In this on-demand webinar, you’ll discover how Harlow transformed its digital capabilities to better serve today’s digitally-savvy citizens.

    What you’ll learn:
    - Why Harlow’s previous website was failing to meet the changing needs of the local community
    - The process they went through to find the right partners to help them deliver
    - Why accessibility needed to be core to the new digital offering (and how the new solution met Web Content Accessibility Guidelines out of the box)
    - How using open source technology made the entire process more effective and better value for money
    - How improving their digital channels made it easier to prioritise help for constituents that needed it most

    Register now to watch the recording.
  • Migrating to Drupal 8: Adopting a “Low Code” Approach
    Migrating to Drupal 8: Adopting a “Low Code” Approach
    Ted Slesinski, EPAM, Alan Botwright, Acquia, Ryan Picchini, Acquia, Rafael Nogueira EPAM Jun 15 2020 2:00 pm UTC 56 mins
    Building digital experiences that grow your brand and deliver business results is truly a team effort. Anyone who’s been involved in the process of deploying Drupal understands it takes IT leadership, developers, site builders, designers, content authors, and marketing leaders, all working towards a common goal. Most companies struggle to execute in a way that meets the demands of the business let alone leaves resources for innovation.

    Acquia Cohesion is a new paradigm for building, updating and enhancing your portfolio of Drupal websites. We hope you’ll join us to learn how Acquia Cohesion is empowering IT leaders, developers, site builders and designers when creating and updating Drupal sites.

    No matter your role, you’ll walk away with a comprehensive understanding of how to get the most out of your Drupal investment when you decide to utilize Cohesion. You will learn:
    - How adopting a “low code” approach to building Drupal sites expedites development timelines for the initial build and going enhancements
    - How Cohesion helps developers and IT leaders focus on high-value tasks versus day-to-day support of business users
    - The benefits of Cohesion for site builders who are now empowered with an intuitive, drag and drop experience
    - How designers can now enforce brand standards while creating unique pages with Cohesion
    - Why developers, site builders, designers working together delivers better results!
  • How to Use Technical Content to Attract and Retain Customers
    How to Use Technical Content to Attract and Retain Customers
    Guiseppe Getto Jun 16 2020 5:00 pm UTC 60 mins
    Technical content is often the most valuable content we have at our disposal, and the most under-utilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis. In this webinar, technical communication expert, Guiseppe Getto, will share how to leverage your existing technical content and turn it into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information. You'll also receive a ton of resources, including exclusive access to free information from Getto's new book, "Content Strategy in Technical Communication."
  • Understanding and marketing to a scientific audience
    Understanding and marketing to a scientific audience
    Mathias Astell, Chief Marketing Officer, Hindawi Limited Jun 17 2020 12:00 pm UTC 45 mins
    Science plays a pivotal role in modern society and the key way in which science is disseminated is through scholarly publishing. In this webinar, Mathias Astell (Chief Marketing Officer, Hindawi) will walk you through the ways in which a leading open access scholarly publisher uses customer and market data to develop a clear understanding of the trends and requirements in science communities around the world and uses this understanding to serve them with relevant, meaningful and impactful marketing. Through this webinar, attendees will gain an understanding of:

    - The makeup of the science publishing market, including the actors, levers, risks and opportunities for a marketer
    - The data required in effectively understanding this market
    - How these behavioural, market and community data are practically utilised to engage this market

    Science publishing is a fascinating, multi-billion dollar industry that is often somewhat obscure to those not in science or publishing – this webinar offers the chance to find out more about this industry and the interesting challenges and opportunities faced by marketers working in this space and the data they use to tackle them.
  • Critical Insights for Demonstrating Marketing’s Impact on the Business
    Critical Insights for Demonstrating Marketing’s Impact on the Business
    Cynthia Stephens | Brendan Walsh | Sandra Wendland | Mike McKenzie Jun 17 2020 1:00 pm UTC 45 mins
    How to build, optimize and measure digital experiences.

    At last count there were 8,000 martech solutions, and thousands of corresponding datapoints for marketers to ingest and make sense of. Most senior marketers receive daily emails with meeting requests to be pitched on the latest solution. How do we wade through this morass of solutions and data to pinpoint critical metrics needed for effective digital experiences demonstrating marketing’s impact on the business?

    Measure marketing impact on outcomes that count. Come join our fireside chat and hear how Lionbridge has transitioned to a data-driven marketing approach and put customers at the forefront of its strategy. Join this 30-minute panel discussion to get actionable advice, with specific examples on:

    1. Understanding the 7 telltale signs that you’re not optimizing your eCommerce site to increase conversion
    2. Pitfalls to avoid when building a multi-lingual SEO program to drive engagement across regions, languages, and industries
    3. How to build a high-performing content strategy with frequent, relevant messaging for personas
    4. Focus on the right accounts with an account-based strategy for B2B enterprise selling

    Moderator: Cynthia Stephens, VP Demand Generation, Lionbridge

    Panelists:
    Brendan Walsh, Global Technical Search SME , Lionbridge
    Sandra Wendland, Manager Global Digital Marketing, Lionbridge
    Mike McKenzie, Senior Manager Demand Generation, Lionbridge

    Presenter Linkedin and Twitter profile links
    https://www.linkedin.com/in/castephens/
    https://twitter.com/Lionbridge
  • From In-Person to Digital: Tips for Shifting Your Event Strategy
    From In-Person to Digital: Tips for Shifting Your Event Strategy
    Caroline Hull and Shannon Taschereau Jun 17 2020 1:30 pm UTC 37 mins
    As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.

    Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.

    You'll learn:

    How Marketo is shifting their events strategy from in-person to digital
    The different factors to consider when shifting your strategy
    How to attract and engage buyers through digital experiences



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  • Webinar: Data Ethics - Tech's Greatest Asset
    Webinar: Data Ethics - Tech's Greatest Asset
    Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen, Olivia Gambelin, CEO, Ethical Intelligence Jun 17 2020 2:00 pm UTC 75 mins
    How can we truly ensure data is used as a force for good? Find out online on Wednesday 17 June. Gain valuable insights from experts; listen to a lively panel discussion; and have your questions answered.
  • Collaboration, co-ordination & cohesiveness – how to increase team effectiveness
    Collaboration, co-ordination & cohesiveness – how to increase team effectiveness
    Joshua Zerkel, Head of Global Community, Asana Jun 17 2020 3:00 pm UTC 75 mins
    Remote working and virtual teams have gone from being an ideal or aspiration to a reality almost overnight for many B2B marketers – and that means a lag in terms of understanding best practice, let alone deploying it!

    Consequently, many B2B marketing teams are failing to achieve their potential, and unlock the enormous potential of technology to enable better working practices and improve performance.

    In this webinar, we’ll examine the challenges faced by marketers working in remote or virtual teams, and the role that technology can play in addressing these – and creating a happier and more effective team to boot.

    In this webinar we’ll explore:

    • How to build a roadmap which team members readily accept
    • How to create the right structure and processes for your team
    • How to bridge the gap between real-world and online team management
    • How to manage resistance and ensure consistent behaviours



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    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • How Unifying Content Can Propel Productivity and Enable Sales
    How Unifying Content Can Propel Productivity and Enable Sales
    Jean Patrick and Joe Gelb Jun 17 2020 5:00 pm UTC 45 mins
    Most companies have content stored all over the place. Some of that content is made available through a documentation portal or product website; other content is delivered through corporate knowledge bases or served up inside learning management systems. This scattered approach to content hampers internal productivity, increases the risk of miscommunication and misinformation, which leads to redundancy and unnecessary costs.

    To become an effective content-producing organization, you must be capable of providing unified access to all of your organization's content to whomever needs it; when, where, and how they need it. Your content needs to be available not only to prospective customers and existing clients, but also to employees, partners, regulators, and other stakeholders, so they can easily find the answers they need, when, where, and how they need them.

    Join Scott Abel, the The Content Wrangler, Joe Gelb, President of Zoomin Software, and Jean Patrick, Chief Transformation Officer of Cherwell, to find out how the company unified multiple sources of content to propel productivity and help enable sales.

    As a strategist, consultant and implementer, Jean leads activities within Cherwell focused on operational execution of key strategic initiatives based on priorities of the company and the CEO. As Chief Transformation Officer, Jean oversees the following teams: Strategic Initiatives, Customer Experience, Learning Services, Systems, Pricing, and Facilities. Jean arrived at Cherwell in early 2017 as the Chief of Staff, providing valuable oversight and guidance to projects of high strategic importance and leads the transformation of operational process and procedures focused on efficiency, financial impact, and business scalability.
  • Personalized is Profitable: A Data-Driven Approach to Personalized B2B Marketing
    Personalized is Profitable: A Data-Driven Approach to Personalized B2B Marketing
    Christa Tuttle, Founder and CEO, Launch Marketing Jun 17 2020 5:00 pm UTC 45 mins
    Much like B2C, B2B customers have become most responsive to marketing that’s tailored to
    them. According to SmarterHQ, 72% of B2B customers will only engage with personalized marketing messages. So how do you achieve marketing that speaks to each customer without completely invading their online personal space? It starts with effective, consistent and regulation-abiding data collection. In this webinar, Launch Founder and CEO Christa Tuttle will walk through the modern landscape of data-driven personalization, highlighting not only the data management best practices that make up the backbone of your personalization efforts, but also how to transform this data into the information you need for personalized marketing. Topics discussed will include tools for automation and personalization, the power of manual processes in personalization, creating targeted emails and more.
  • Transforming Marketing with AI
    Transforming Marketing with AI
    Morgan Cantrell (BrightTALK), Christie Post (Hypergiant), Lara Indrikovs (Rackspace), Alyssa Rolfe (IBM) Jun 17 2020 6:00 pm UTC 60 mins
    Artificial intelligence is transforming the way marketing is done. Whether you're working with a data science team in-house or finding vendors who've incorporated AI into their products, it's time to get machines to help your business grow. Join this panel of Austin-based experts to hear how they're using AI now and what might be possible in the future. We'll discuss how AI can:
    - Improve advertising effectiveness
    - Analyze closed-won data to refine buyer personas
    - Refine your account targeting
    - Assess customer retention risks and up-sell opportunities
    - Change the way your team works
  • The ROI of SEO: Bridging the Gaps within your Content Strategy
    The ROI of SEO: Bridging the Gaps within your Content Strategy
    Verrion Wright, Director of Marketing, Contently Jun 17 2020 7:00 pm UTC 45 mins
    SEO is a critical component of content marketing – bridging the gap between consumers and content. Unfortunately, it’s a key component missing from many marketers’ skillset. Google is the gatekeeper between you and your most valuable audience - the people searching for answers to the big questions and challenges related to your brand. In many ways, it’s the most powerful distribution channel at your disposal. Yet many marketers struggle to integrate SEO into their content strategy, and underestimate SEO’s intrinsic value to standing out in a competitive digital arena.

    A strong SEO strategy can transform your content marketing program, delivering compounding returns over time. In this webinar, Verrion Wright, Director of Marketing at Contently, will reveal how to create high quality content that Google loves, increases traffic, leads and revenue.

    You’ll learn:
    - Key trends that are making SEO the smartest investment for any marketing team
    - How to build your prospect pipeline and identify growth opportunities
    - 4 strategies that are sure to grow your SEO traffic
  • Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team
    Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team
    Frank Cowell, CEO, Digitopia Jun 17 2020 9:00 pm UTC 45 mins
    COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?

    Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business! 

    In this talk you’ll learn:
    - How to build a data-driven, revenue-centric marketing strategy
    - How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
    - What outcomes your buyers expect from your brand at each stage
    - How to identify the right platform to create alignment across Marketing, Sales and Service 

    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.
  • Exceptional Customer Experiences Require Microcontent
    Exceptional Customer Experiences Require Microcontent
    Rob Hanna Jun 18 2020 3:00 pm UTC 45 mins
    We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences.
  • Why Companies Fail (And How You Can Succeed) at Personalization
    Why Companies Fail (And How You Can Succeed) at Personalization
    Val Swisher Jun 18 2020 5:00 pm UTC 60 mins
    Content personalization - delivering the right content, to the right person, on the right device, at the right time, in the right language - has become a corporate imperative for companies large and small. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.

    And yet, looking at the data, two things stand out: 1) Most companies say that personalizing the customer experience is a critical “must have,” and they have the statistics to back it up. 2) Very few companies believe they are delivering enough personalized content, or deliver it well.

    Join Val Swisher, CEO of Content Rules, to learn about The Personalization Paradox. What’s holding these companies back from their personalization goals? And how can you avoid the pitfalls and make your personalization possible with your own enterprise content?

    In this webinar, you will learn:

    • Why personalized content is imperative to the enterprise
    • Why so many companies fail to deliver
    • The five dimensions of creating personalizable content
  • Getting to Know Tech Writers WIthout Borders
    Getting to Know Tech Writers WIthout Borders
    Stuart Culshaw Jun 23 2020 3:00 pm UTC 45 mins
    Join us for a chat with Stuart Culshaw, co-founder of Tech Writers Without Borders (TWWB). Stuart will outline TWWB's mission, share some examples of how technical communicators are coming together to help support the communication needs of nonprofits around the globe, and explain ways that you can get involved.
  • Product Information Management as a Competitive Edge
    Product Information Management as a Competitive Edge
    Nate Holmes Jun 23 2020 5:00 pm UTC 60 mins
    Before e-commerce was mainstream, shoppers could only learn about products hands-on in shops or in catalogs. The physical shelves and catalogs were finite and didn’t change too often. The products and their information were manageable.

    Today, businesses are faced with the opportunity and challenges of unlimited space to sell products on the internet. As brands compete for shoppers in crowded marketplaces and the open web, product information and content is strategic. The brands that manage it best will have an edge.

    Join Scott Abel, The Content Wrangler, and his special guest, Nate Holmes, product marketing manager at Widen, for a webinar about product information management (PIM).

    You’ll learn:
    * Why product information is so important to selling products online
    * The challenges of managing data and content about products
    * A basic understanding of PIM and it’s business benefits
  • Three DITA Customization Frameworks for Building Personalized Content
    Three DITA Customization Frameworks for Building Personalized Content
    Mike Rice Jun 24 2020 5:00 pm UTC 60 mins
    Multi-product companies have many choices when it comes to selecting a customization framework. The one you choose will allow you to scale content for your product and services offerings easily or face changing your approach at some point in the future.

    How do you choose a Customization Framework that makes sense for your company? This webinar will describe 3 common DITA customization frameworks, the advantages and disadvantages of each, and when to consider combining approaches.  

    Attendees will learn: 
    1) 3 DITA customization frameworks
    2) When to use one approach over another
    3) Pitfalls to avoid when implementing your framework
  • BrightTALK Local Utah: Driving Demand with Virtual Events
    BrightTALK Local Utah: Driving Demand with Virtual Events
    Morgan Cantrell (BrightTALK), Daniel Waas (AppFolio) and Ryan Smith (SaltStack) Jun 24 2020 6:00 pm UTC 60 mins
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:

    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go

    More information on presenters to come. Stay tuned.
  • Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Garrett Ruiz Jun 25 2020 9:30 am UTC 30 mins
    The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

    Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

    You'll learn:

    How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
    What foundational elements to include in your content strategy
    Why content teams need to lean into messaging and campaign strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use