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Content Marketing

  • 2018 Marketing Priorities & Predictions
    2018 Marketing Priorities & Predictions David Pitta, CMO at BrightTALK Recorded: Feb 8 2018 54 mins
    Want to know what innovative B2B marketing leaders are focused on in 2018? We interviewed 8 marketing experts to understand how their strategies are evolving and what predictions will shape the future of the function.

    Hear from:
    Doug Sechrist, VP, Demand Marketing at Zenefits
    Kelvin Gee, Sr. Director, Modern Marketing Business Transformation at Oracle
    Tommy Jenkins, VP, Demand Generation at AvidXchange
    Sangram Vajre, CMO at Terminus
    Scott Vaughan, CMO at Integrate
    Julia Stead, VP, Marketing at Invoca
    Jason Seeba, VP, Integrated Marketing at Dynamic Signal
    Steven Wastie, CMO at Origami Logic

    Join David Pitta as he shares learnings from our experts, including:
    - Evolving go-to-market strategies with content and demand marketing
    - Focusing on how marketing influences the customer experience
    - Leveraging artificial intelligence today and in the future
    - Evaluating the changing landscape of marketing teams and resources
  • GDPR: The Risks and Opportunities For Marketers
    GDPR: The Risks and Opportunities For Marketers Luke Knight, Senior Marketing Manager, Pure360 Recorded: Feb 8 2018 60 mins
    GDPR is coming—25th May to be precise—and you've likely heard that it will result in big changes across your business. But you might not be entirely sure what it means for your marketing team.

    A lot of the information around GDPR can be complex and difficult to digest.

    To help you get prepared we've hosted a webinar to explain—in plain English—how GDPR will impact marketers.

    Watch this on demand webinar to learn:

    • What GDPR is
    • The consequences of non-compliance
    • How your marketing team should be preparing
    • Examples of marketing tactics that will fall foul of GDPR
    • Why GDPR is an opportunity for savvy marketers.
  • How to leverage location data to revolutionize customer engagement
    How to leverage location data to revolutionize customer engagement Jay Graves, CTO, Possible Mobile Recorded: Feb 6 2018 57 mins
    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

    Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

    In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

    During this webinar you’ll learn how to:
    * Boost engagement with real-time, location-based consumer engagement and experiences
    * Gain insight into the behavioral patterns of customers and prospects
    * Understand the future of location data for your business

    Speakers:
    * David Bairstow, VP Products, Skyhook
    * Jay Graves, CTO at Possible Mobile
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook


    Sponsored by Skyhook
  • A New Model For Prospect Scoring: Separating Activity & Engagement
    A New Model For Prospect Scoring: Separating Activity & Engagement Ben Harrison, Managing Director @ Brainrider; Sam Brennand, VP Strategic Partnerships @ Uberflip Recorded: Feb 6 2018 39 mins
    Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time?

    Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help. Join them as they take a deep dive into lead scoring and learn:

    - The incorrect assumptions baked into Pardot's standard scoring model
    - How to move from an activity-based scoring model to an engagement-based scoring model
    - The secret sauce that a best-in-class Uberflip implementation can bring to Pardot
    - How to determine where in the sales and marketing funnel your prospects are, based on content engagement
    - How to build tailored drip campaigns that adapt to your prospects content engagement
  • BrightTALK TAXI TALK
    BrightTALK TAXI TALK Ina Yulo and Ryan Ross Recorded: Feb 2 2018 4 mins
    Pilot - Interview with Ina Yulo and her thoughts on the future of Open Banking
  • Revenue Rift: Meeting the challenge of delivering for the bottom line
    Revenue Rift: Meeting the challenge of delivering for the bottom line Jason Ball - Managing Director of Considered Content Recorded: Jan 31 2018 48 mins
    In this webinar we’ll explore how today’s B2B marketers can meet the increasing demand to deliver greater pipeline and tangible bottom-line revenue. Using our recent research into senior B2B marketers in mid-market and enterprise businesses, we’ll look at:

    •How what you choose to measure impacts how senior management will view marketing
    •Why the way you’re currently measuring ROI could hamper your overall success
    •The targets B2B marketers are setting and just how many are delivering against them
    •Key tactics — what’s working, what’s not (and how this changes by sector)

    Then we’ll look at the 5 key barriers today’s B2B marketers view as the biggest obstacles to delivering greater pipeline and increased revenue and make actionable recommendations you can use to begin addressing these issues right now.


    Revenue Rift will be presented by Jason Ball, MD of Considered Content, a content-led demand generation agency based in London. Jason is a lifelong B2B marketing specialist with over 25 years’ experience in the industry. He has created strategies, campaigns and content for companies including Cisco, Adobe, EY, Sony Professional, Vodafone and many others. He is a passionate believer that B2B marketers and their agencies need to be less in awe of bright shiny new things and more focused on delivering the tangible business impact that resonates in the boardroom.
  • Webinar: A GDPR Q&A
    Webinar: A GDPR Q&A James Milligan, DMA and John Mitchison, DMA and Bénédicte Dambrine, OneTrust Recorded: Jan 29 2018 68 mins
    Our panel of GDPR experts want your questions to answer at this webinar. Sign up and tune in to get the solutions to the data protection challenges your business most needs to overcome before May 2018.
  • Remote Production: Game changer for sports broadcasting
    Remote Production: Game changer for sports broadcasting IBC365 | Tata Communications | VISTA Worldlink Recorded: Jan 25 2018 61 mins
    Watch now on demand to explore how remote production is changing the way sports broadcasters operate.

    Remote production gives broadcasters the ability to produce live broadcasts at a distance from the actual event, by sending raw camera feeds, audio and equipment control over a telecom infrastructure to a central studio facility.

    It helps to generate high volume of sports content economically, thereby improving productivity and efficiency for sports broadcasters.

    Today, for any live event, about 30-40 people travel to each location with kit and other equipment to produce the broadcast feed at the venue. This is not only expensive but also logistically a nightmare.

    By producing feeds remotely at a central location only a handful of camera crew would have to travel while the technical director, commentator and other key crew members can finalise production at a central location.

    In this webinar we explore how broadcasters and production companies can overcome any technical and operational challenges to embrace the benefits of remote production.

    Speakers:
    Jeremy Dujardin, CTO, Media Services, Tata Communications
    Dhaval Ponda, Global Sales Head, Media Services, Tata Communications
    Josh Liemer, VP Creative Services, VISTA Worldlink
  • Advanced Practices in Technical Communication Management — A Panel Discussion
    Advanced Practices in Technical Communication Management — A Panel Discussion Paul Perrotta, Eeshita Grover, Craig Prior, and Joe Gelb Recorded: Jan 24 2018 60 mins
    Join us for a panel discussion designed to help you identify—and overcome—the big challenges associated with digital product content delivery. Join host Paul Perrotta, formerly Senior Director of Information Experience at Juniper Networks, Eeshita Grover of Cisco, Craig Prior, Director of Technical Communications at Mastercard, and Joe Gelb of Zoomin Software for this lively panel discussion. The panelists will share lessons learned that you can use to develop a streamlined content delivery process that takes advantage of modern content creation and management practices, and prepares your content to support emerging delivery technologies such as chatbots, voice interfaces, the Internet of Things, and augmented reality.
     
    Attendees will learn about:
    –Increasing speed to delivery without sacrificing quality
    –Having consistent access to all of your technical content, no matter the source format
    –Exposing the right content to the right audience 
    –The value of scenario-based content design
    –Optimizing the maintainability of content over time
    –Building trust around your content
    –Preparing your content to support emerging technologies
  • AI-powered marketing: Put your customer data to work
    AI-powered marketing: Put your customer data to work Vijay Chittoor, CEO, Blueshift Recorded: Jan 24 2018 61 mins
    Brands have access to terabytes more customer data than they did just a few years ago, but most organizations are using only 10% of what they collect — and are unsure how to turn data into sophisticated, personalized cross-channel marketing.

    That kind of high-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Yet, the hype-cycle that surrounds AI-powered marketing leaves many companies wondering what’s truth, what’s fiction — and most importantly, how to even start applying it for notable returns.

    Join Forrester, VentureBeat, and Blueshift in this frank discussion of AI, customer data, and cross-channel marketing. You’ll walk away with a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing.

    In this webinar you’ll:

    * Understand the power of the customer data you have at your fingertips
    * Learn how to leverage data to drive personalized, cross-channel marketing
    * Discover how AI can transform your marketing strategy

    Speakers:
    * Rusty Warner, Principal Analyst, Forrester Research
    * Vijay Chittoor, CEO, Blueshift
    * Shannon Johlic, Director of Marketing, Blueshift
    * Stewart Rogers, Analyst at Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Don’t miss out! Register today.

    Sponsored by: Blueshift
  • BrightTALK Studios Reel
    BrightTALK Studios Reel Simon Gerzina, Managing Director and VP of BrightTALK Studios Recorded: Jan 23 2018 1 min
    Learn how Integrate received value from working with the wonderful BrightTALK Studios team.
  • The Wrong (and Right) Way to Select Digital Asset Management Technology
    The Wrong (and Right) Way to Select Digital Asset Management Technology Jarrod Gingras, Real Story Group Recorded: Jan 23 2018 56 mins
    Technology is increasingly important to every enterprise's initiatives, but with dozens of alternatives, do you have the right solution? Thinking about divorcing your current vendor? Looking to adopt new technology from scratch? This session is for you.

    Rather than selecting technology based on a ratings spreadsheet or who plays golf with your boss, we'll offer a more practical — and effective! — approach. This webinar deals the straight dope on pitfalls to avoid and reliable paths to follow.

    You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you. So stop selecting the wrong technology. Here's a better way to ensure you make the right choice.

    ABOUT JARROD GINGRAS

    Jarrod Gingras is Real Story Group’s Managing Director and an analyst covering Digital Workplace and Marketing technologies. As a conference speaker and consultant, he regularly advises some of the world’s largest and most complicated enterprises on their enterprise information challenges.

    Prior to joining Real Story Group, Jarrod worked as a web developer, information architect and user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in a multitude of industries.
  • The 5-Step Approach to Forming a Successful, Winning Team
    The 5-Step Approach to Forming a Successful, Winning Team Andrew Lawless, Rockant, Inc. Recorded: Jan 23 2018 58 mins
    Leading teams is hard. One single team member can bring you down - from halting your improvement plans to a complete breakdown of key operating functions and alienation of customers. Because of that, the answers to the question of whom to hire and whom to keep are vital when automation shrinks your workforce.

    The equation involves many make-or-break variables, including the balance of skills and experience, mix of styles, personalities, and relationships, and diversity of natural talents and strengths. To further complicate things, each variable must also be consistent with the executive agenda as well as the team lead’s personal leadership style and strengths profile.

    In this webinar, Andrew Lawless will share the best-working tools and strategies from 20 years of transforming teams with the goal of teaching you about a five-step approach to transforming your team.

    This webinar is for you if you are dealing with team members who are smart, capable, and competent, but struggle to agree with your changes, wrestle with automation, or fail to meet new job requirements. You will learn about methodologies that help you understand which team members to keep, coach, or transition.

    TAKEAWAYS

    1. Understand each team member’s view of the world
    2. Show a different scenario or reality
    3. Disrupt counter-productive behavior
    4. Attract and keep the right talent
    5. Initiate small changes in the right direction

    ABOUT ANDREW LAWLESS

    Andrew Lawless is a best-selling author, performance coach, educator, and consultant. He elevates senior executives and business owners to success, sanity, and happiness in business and life. He brings a unique blend of experience in behavioral sciences, publishing, localization, and education. He served as a trainer and consultant to the FBI’s Behavioral Science Unit where he helped analyze the mindset of hostage takers.
  • Talk Triggers, Plus Ask Jay Baer Anything
    Talk Triggers, Plus Ask Jay Baer Anything Jay Baer, President @ Convince & Convert; Randy Frisch, CMO & Co-founder @ Uberflip Recorded: Jan 23 2018 50 mins
    Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations. Watch this webinar to hear about Jay's new framework plus his answers to real questions submitted by B2B marketers!
  • VR & AR in Marketing & Advertising
    VR & AR in Marketing & Advertising VR/AR Association Recorded: Jan 22 2018 123 mins
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.
  • Webinar: Examining the Consumer email tracker 2017
    Webinar: Examining the Consumer email tracker 2017 Led by dotmailer’s client services director, Skip Fidura, and Return Path’s senior director, professional services. Recorded: Jan 17 2018 63 mins
    Following on from our Consumer email tracker reveal, head online for a forensic examination of the findings, with the expertise of dotmailer and Return Path
  • How to Use Uberflip and Terminus to Fuel Your ABM Strategy
    How to Use Uberflip and Terminus to Fuel Your ABM Strategy Lauren Patrick, Storyteller @ Terminus; Heidi Vandermeer, Account Based Marketer @ Uberflip Recorded: Jan 9 2018 29 mins
    Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.

    It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.

    You’ll discover strategies and tips to:
    Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
    Leverage content into your ABM plays and engage like a boss
    Personalize your B2B account based advertising at scale
  • The Importance of Communicating with Images and Video
    The Importance of Communicating with Images and Video Ryan Knott, TechSmith Corporation Recorded: Dec 14 2017 56 mins
    Humans are hardwired for communicating with visuals. Learn some eye-opening statistics on engagement with video and images, as well as some best practices for improving your marketing and social media videos. Learn how you can use video and visuals to better engage your customers.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and Ryan Knott, Public Relations Specialist at TechSmith, for this free, one-hour webinar. Attendees will learn why visuals and video are so important to your marketing content, why perfection is killing your marketing videos, and three easy ways to improve your video process.
  • AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale
    AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale Damon Waldron, VP, Marketing, Protagonist & Babak Rasolzadeh, Director, Data Science, Protagonist Recorded: Dec 14 2017 12 mins
    Learn How AI Insights Help Marketers and Communications Execs Communicate More Effectively

    There’s a lot of talk today about Artificial Intelligence in the marketing world but is it really actionable or just a lot of noise? In this live webinar we dig into a real application of AI that’s being used by the top enterprises, foundations and US government agencies: Narrative Analytics. This approach mines billions of digital data points in online discourse and surfaces beliefs about brands, products, industries or any topic. Protagonist then builds strategies and playbooks around these beliefs so marketers, communications execs and even CEOs can communicate more effectively. In this lively webinar, Damon Waldron, VP of Marketing and Babak Rasolzadeh, noted data scientist and Head of Protagonist’s Data Science team dive into what Narrative Analytics is and how it’s having a profound effect on how organizations engage their audience.

    Join us to learn:
    - How AI brings out deep beliefs from online discourse, including news articles, social media, product reviews
    - Why traditional market research and social media monitoring isn’t enough
    - How organizations use Narrative Analytics to drive their messaging, positioning, content generation and much more
  • The Easy Formula: Validation Made Easy
    The Easy Formula: Validation Made Easy Patrick Bosek, Jorsek LLC Recorded: Dec 14 2017 60 mins
    Validating content is a core component of the modern TechComm process, but often there are still far too many manual processes. Manual checking and validation is inefficient, error-prone, and supremely not fun.

    Join Paul Perrotta sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, Patrick will go through a set of tools that demonstrates how validation can be mostly automated, making your life easier and ultimately producing better results.
  • Tracking and Controlling Technical Documentation Projects
    Tracking and Controlling Technical Documentation Projects Barry Saiff, Saiff Solutions Recorded: Dec 14 2017 59 mins
    Ten years ago, The Content Wrangler published details about a survey that found most documentation managers don’t use metrics as a performance measure. Has that changed? Have documentation managers stuck to their old, metric-less ways, or have they all become “quants” in 10 years’ time?

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Barry Saiff, CEO of Saiff Solutions. Barry is the author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader. He will lead a discussion about the ins and outs of calculating costs and return on investment for documentation projects.

    Attendees will learn from the results of a real-world case study of a technical documentation project that required technical writing, technical illustrations, and a couple of key metrics: cost per page and pages per date. You’ll learn how difficult it was for the team to track, calculate, and report these seemingly simple numbers and how they overcame these challenges. You’ll discover the connection between measurement and process design and learn valuable lessons that should help you avoid getting lost in the weeds of data- and cost-tracking.
  • How to Think Systematically About Tone for Your Content
    How to Think Systematically About Tone for Your Content Pierre Gagnier, ADP Recorded: Dec 12 2017 57 mins
    Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.

    We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.

    Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.

    ABOUT THE PRESENTER

    Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
  • Six Steps to Conquer the Robo Advisors
    Six Steps to Conquer the Robo Advisors Doug Randall, CEO and Founder of Protagonist Recorded: Dec 12 2017 28 mins
    How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It

    Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.

    In this webinar you'll learn:
    - Six steps to winning any narrative battle
    - Key consumer beliefs around robo advisors
    - How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
  • Recipes for Success: Skills You Need for Foundational ABM Campaigns
    Recipes for Success: Skills You Need for Foundational ABM Campaigns Rodrigo Fuentes, CEO & Co-founder of ListenLoop; Portia Mills, Founder & Chief Strategist of Great Eagle Markets Feb 20 2018 4:00 pm UTC 75 mins
    The webinar will identify skills you need to setup modern marketing campaigns, using ABM as a lens to focus discussion on techniques, measurement, and pitfalls to avoid.

    In this session, we will:

    - Define ABM and the kinds of companies best suited to this approach
    - Discuss the kinds of tools and processes needed for the perfect ABM “recipe”
    - Discuss tips, tricks, and pitfalls when putting the ABM recipe together
  • Talk Triggers: How Content Creates Word-of-Mouth
    Talk Triggers: How Content Creates Word-of-Mouth Jay Baer, President @ Convice & Convert; Shannon Dougall, VP Marketing @ Uberflip Feb 20 2018 7:00 pm UTC 60 mins
    In this fast-paced webinar, you'll learn how to use content to turn customers into volunteer marketers. Join best-selling author and digital marketing celebrity Jay Baer, and he'll unveil his framework for Talk Triggers: content that creates word-of-mouth.
  • Solving the Mystery of ROI: How to Find Marketing’s Impact on the Business
    Solving the Mystery of ROI: How to Find Marketing’s Impact on the Business Katie Martell, host featuring Sam Melnick, VP Marketing at Allocadia Feb 21 2018 4:00 pm UTC 60 mins
    With great power comes great responsibility. According to Gartner, CMO budgets are on the rise in 2017 as marketers take on more responsibility for driving business growth. By taking custody of these dollars, CMOs are promising more and more back to the business.

    But, many marketers struggle to articulate the result of their investment to the rest of the organization. (Hint: Your CFO doesn’t care about your email open-rates.)

    Marketers risk the perception of a cost-center, instead of a growth-driver. In this session, we’ll share how leading marketing organizations manage their investments and translate their tactics to speak in the common language as the rest of the business: money.
  • Marketing & Sales Alignment: Are you sure sales delivers the right message?
    Marketing & Sales Alignment: Are you sure sales delivers the right message? Vishal Shah, CEO & Co-Founder of LearnCore; Hilary Salazar, VP Product Marketing at People.ai Feb 21 2018 6:00 pm UTC 45 mins
    Messaging misalignment can lead to lost revenue. From product positioning, to demo’s, to questions about the competition, every interaction with prospective customers is an opportunity for the right — or wrong — messaging to influence a potential sale. You work hard to perfect the corporate and product message; be sure sales gets it right! In this webinar, you will learn:

    - Why messaging certification increases sales velocity and increases revenue;
    - Who needs to be involved in the establishment of a certification process for sales;
    - Where certification can make the biggest impact (e.g.: product launches);
    - How to execute and build repeatable certification frameworks.
  • The Confluence Equation: How Content & Influencers Drive B2B Marketing Success
    The Confluence Equation: How Content & Influencers Drive B2B Marketing Success Lee Odden, CEO at TopRank Marketing Feb 22 2018 5:00 pm UTC 45 mins
    Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers.

    What many marketers don’t realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts.

    Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results.
  • AI-powered customer engagement isn’t optional anymore
    AI-powered customer engagement isn’t optional anymore Brian Gross, VP Digital Innovation, Aeromexico Feb 27 2018 6:00 pm UTC 60 mins
    AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

    Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.

    2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * What’s new in AI for 2018 -- and what’s coming down the pike
    * How businesses are using AI to drive results
    * How to go beyond customer retention and power customer engagement

    Speakers:
    * Brian Gross, VP Digital Innovation, Aeromexico
    * Dan Wulin, Director of Data Science, Wayfair
    * Michael Healey, President, Yeoman Technology Group
    * Rachael Brownell, Moderator, VentureBeat
  • Achieving True Sales and Marketing Alignment 
    Achieving True Sales and Marketing Alignment  Liz Miller - CMO Council, Justin Shriber, LinkedIn Feb 27 2018 7:00 pm UTC 75 mins
    Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-contextual outreach from all sides.

    It’s bad customer experience. And in a time when businesses are trying to focus on building lasting customer relationships and a recurring revenue model, automating a bad experience creates alienation at a massive scale.


    Join Justin Shriber, VP of Marketing at LinkedIn, to learn what makes a good customer experience and the imperative new approach required to help sales and marketing overcome this fundamental gap to align towards an orchestrated approach to tap into the massive source of economic growth and opportunity that is the B2B market today.
  • Webinar: Discover the secret to higher responses rates in 60 minutes with new in
    Webinar: Discover the secret to higher responses rates in 60 minutes with new in Amanda Griffiths, Head of Planning, Royal Mail MarketReach and Seirian Hanner, Head of Insight, Royal Mail MarketReach Feb 28 2018 3:00 pm UTC 75 mins
    Join us for a webinar that delves deep into the ins and outs of mail; with a detailed look at the data behind response rates, and what your business could be doing to boost yours.
  • 16 Tips and Recommendations to Capture Marketing Consent for GDPR
    16 Tips and Recommendations to Capture Marketing Consent for GDPR Nick Burrell, Co-Founder, CleverTouch Marketing Mar 6 2018 3:00 pm UTC 60 mins
    There are two areas of GDPR that are most relevant to us in Marketing - consent and legitimate interest. Without gaining one of these, we are unable to communicate with our marketing database in a post-GDPR world and therefore run the risk of losing a large percentage of our marketable database. Not only are we fearing that but with non-GDPR compliant fines being up to 4% of global turnover, this is a topic now very much on the radar of the c-suite.

    So how can we go about generating marketing opt-ins and capture consent?
  • Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape
    Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape Melissa Nazar, Director of Content Strategy @ SnapApp; Tara Robertson, Director of Revenue Marketing @ Uberflip Mar 6 2018 5:00 pm UTC 45 mins
    70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!
  • Mobile World Congress 2018 review
    Mobile World Congress 2018 review IBC365 | Speakers announced soon.. Mar 7 2018 3:00 pm UTC 60 mins
    As the worlds of media and telecoms continuing to converge and overlap, the strategies and concerns of fixed and mobile operators are of increasing importance to the media, entertainment and technology sector.

    With broadcasters and content owners required to deliver programmes to an ever-increasing array of platforms and devices the role of networks, carriers and operators has never been so vital. And for telcos, content can be used to boost offerings, helping to entice and retain customers.

    The IBC365 editorial team will pick through the product launches, announcements and themes of Mobile World Congress to make sense of the show for those involved in the media, entertainment and technology industry.

    Find out what was revealed and discussed at Mobile World Congress and why it is important for you by joining this IBC365 webinar.

    IBC365 Editor George Bevir will be joined by three Mobile World Congress attendees who will dissect the main talking points of the exhibition and conference.

    Among the topics for discussion are:

    - The role of content in telco operators’ strategies: Acquiring, packaging and distributing content
    - Competing with tech giants and SVOD players
    - Broadcasters' increasing need for greater network access
    - 5G: Roll out, lessons from PyeongChang and the implications for broadcasters and content owners
    - Delivering content to mobile devices
    - UHD, HDR and HFR content
    - Immersive content: 360-video, VR, AR and MR
    - E-sports: the opportunity to connect with fans
    - Artificial intelligence and machine learning

    Speakers announced soon...
  • How to Reuse Structured Content with DITA
    How to Reuse Structured Content with DITA Gosia Radymiak Mar 8 2018 6:00 pm UTC 60 mins
    Reusing content can be beneficial, but complicated to manage without proper guidelines. You can reuse content on many levels and apply different methods, from conditional filtering on entire maps to variable phrases for single words.

    Join The Content Wrangler, and our special guest, Gosia Radymiak, Customer Success Manager at Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, attendees will learn how to 1) review reuse mechanisms available in DITA; 2) learn about reuse best practices, including content organization and localization do’s and don'ts; 3) learn how to create a reuse strategy suitable for your content; and finally, 4) to get links to useful resources about DITA and reuse, including articles and training.
  • Webinar: a B2B GDPR update
    Webinar: a B2B GDPR update James Milligan, Solicitor, DMA Mar 12 2018 3:00 pm UTC 75 mins
    Get the latest guidance on how GDPR will affect your business with this webinar series. Prepare for the May 2018 implementation with expert advice on how to work with consumers data, protect your brand and create responsible marketing that brings benefits you and your customers.
  • Enabling Content in Chatbots and AI: Part II — The Microcontent Solution
    Enabling Content in Chatbots and AI: Part II — The Microcontent Solution Steve Manning Mar 13 2018 3:00 pm UTC 60 mins
    On December 12, 2017, Steve Manning presented a discussion on how new technology will change the way we approach content. The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.

    This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    In Part II of this series, Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.
  • The AI use cases that keep you competitive
    The AI use cases that keep you competitive Matthias Keller, Kayak Mar 14 2018 5:00 pm UTC 60 mins
    The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

    From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

    Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

    You’ll learn:
    * What technologies fall under the AI umbrella
    * How companies like Kayak use AI to understand customers and personalize experiences
    * How to identify the right AI use case for your business
    * Common challenges firms face when implementing AI
    * Why AI’s time in the sun has finally come, and why it’s here to stay

    Speakers:
    * Brandon Purcell, Senior Analyst, Forrester
    * Matthias Keller, Chief Scientist, Kayak
    * Rachael Brownell, Moderator, VentureBeat

    More speakers to come
  • Office 365 As A Content Services Hub? Seriously!
    Office 365 As A Content Services Hub? Seriously! Steffen Frederiksen Mar 15 2018 3:00 pm UTC 60 mins
    Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language – and on the device of their choosing.

    Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!

    Join The Content Wrangler and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.

    ABOUT STEFFEN FREDERIKSEN

    Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.

    While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.
  • Webinar: DMA Bronze in Best writing
    Webinar: DMA Bronze in Best writing A webinar hosted by Sam Jacobs, design director at OLIVER and James Fieldhouse, senior copywriter at OLIVER. Mar 19 2018 11:00 am UTC 75 mins
    OLIVER won Bronze in the best writing category at the 2017 DMA Awards.



    The team will present a case study of the campaign. They will pick apart the copy they wrote for it, the ideas behind what they wrote, the successes and challenges of writing the campaign – essentially the blood, sweat and tears that went into making it award worthy.
  • Webinar: Examining the Marketer email tracker 2017
    Webinar: Examining the Marketer email tracker 2017 Skip FIdura, strategy and insight director, dotmailer Mar 28 2018 2:00 pm UTC 75 mins
    Get yourself online for an exclusive look at the findings of our study into how marketers use email. Is email still the heart of a marketing mix that works? And is email an ROI winner or loser for marketers?