What are the trends in B2B marketing for 2011 and beyond? Are you making the most out of your digital channels and have attitudes towards digital marketing changed from 2009? Interact live Hanne Tuomisto-Inch, Industry Head at Google as she dives into the survey resutls, highlighting the key themes
What are the trends in B2B marketing for 2011 and beyond? Are you making the most out of your digital channels and have attitudes towards digital marketing changed from 2009? Interact live Hanne Tuomisto-Inch, Industry Head at Google as she dives into the survey resutls, highlighting the key themes that will shape B2B marketing strategies in the coming years.
RecordedSep 29 201129 mins
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Werner van Ekkendonk, CEO EURObizz Group and Menker Johannes, Fortune 500 brands Consultant & former Account Director Twitter
According to Hootsuite Social Media Marketing needs social networks management, planning, engagement with your audiences and finaly the ability to measure your Return On Investment .
Keynote speaker: Menker Johannes
As a Fortune 500 Brands consultant Menker worked for top companies like Twitter, IPG Mediabrands and Outrider. He has an impressive list of premium international brands he has helped, like Daimler/Mercedes, Unilever, P&G, TomTom, Monsterboard, Sonos, Microsoft, Coca-Cola, MasterCard, Rabobank, Burger King, eBay, ABN AMRO bank, MTV Networks and many others. With a proven track record in online and e-commerce sales marketing roles working closely for leading companies in Travel, Retail, Finance, Technology and FMCG industries, you definately don´t want to miss this inspiring session!!
Where Social Media once was seen as the playfield of a company, but that view surely has been changed. It now has become a vital part of a business' gear wheel.
In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Social Media Marketing and the 2016 trends on this area.
Werner van Ekkendonk, CEO EURObizz Group and Scot Otte, Director of Marketing EMEA at Brooks Running
The heartbeat of marketing is lead generation. It means growth for a company, it means filling the pipeline for Sales, it means authentically convincing potential customers about the delivery of your added value to their business or tho their lives. According to Marketo marketing departments in most companies are increasingly responsible for leading and shepherding their customers journeys. So what's your story?
Scott Otte, Director of Marketing EMEA at Brooks Running
Profile Scott Otte:
Scott is a highly experienced marketing expert with close to 20 years of experience in building creative business, brand and marketing solutions in international environments for brands & organizations in sports, leisure, fashion and entertainment.
Talking about Lead Generation & Management, If you have the ultimate answer to the perfect attraction and handling of leads, please let us know. That sounds like a simple question, but quite some companies are struggling to give us the ultimate answer. Maybe it's because they have no proven process and strategy and maybe because there isn't such a thing as the one-size-fits-all ultimate strategy.
Where Lead Generation & Management in the past century was probably picking names in the phone book, now we are talking about a cooperation between sales and marketing, automation, lead generation and nurturing, analytics, marketing leads, sales leads, making new customers and build a relation with them.
In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Lead Generation & Management and the 2016 trends on this area. Scott Otte is accompanied by his colleague Niek Oostvogels, Digital Marketing Manager.
Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:
- Why content is at the forefront of digital strategy
- How to evangelize the importance of content marketing for your brand, product, service, or sector
- Tips and tricks of the trade
- Making a case for content marketing resources and measuring your efforts
Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:
- How webinars can contribute to an organisations digital strategy,
- Best practices to follow when using webinars as part of a digital strategy.
- Measuring the success of webinar campaigns effectively.
Sally-Anne Kaminski, Global social media manager at Zebra Technologies
How is social advocacy going to change over the coming year? Here we will be joined with Sally-Anne Kaminski, Global social media manager at Zebra Technologies to discuss how the social landscape currently looks in the IT industry, and the action plan required to keep ahead of the game for the coming year. Tune in to hear the untold secrets we all want to know.
If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.
Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions
If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.
That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.
In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.
Of course, you could read the full report -- or you could tune into this not-to-be missed webinar in which VB analyst Jon Cifuentes will cover the most essential takeaways needed to hook those quality users.
In this webinar, you’ll:
* Learn the price app publishers are currently paying to acquire quality users across several categories
* Review the top user acquisition platforms and why
* Understand the role of timing in UA
* Maximize organic installs of your mobile application
* Jon Cifuentes, Analyst, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
Jean-Marcel Nicolai, Chief Product Officer, Centric Digital Jackson Young, Vice President of User Experience, Centric Digital
With recent apps like Magic, WeChat, and M, Facebook’s version of a personal assistant that’s integrated into their Messenger app, getting something done only takes a few keystrokes: instead of bouncing back and forth between specialized apps, isn’t it more intuitive to ask? Chat platforms capitalizes in on the universality of texting--users don’t need to learn how one kind of texting is different from another the way they would in different apps-- and the human penchant for chitchat-- we like asking that things be done and we like being told that they have been done. But are chat bots really as revolutionary to UX design as they’ve thus far been touted? We talk to Jean-Marcel Nicolai and Jackson Young, Chief Product Officer and Vice President of User Experience for Centric Digital, respectively, about how we should really be thinking about chat bots: Are they the apex or the antithesis of UX Design?
In this webinar, we will cover the top 5 tips for pitching to national publications and how this can give your brand and business professional credibility, brand exposure, social media following, clientele, and an increase in profitability.
Being featured in, or writing for an online national publication is an easy way to market your brand and business and all of these tips will work on mobile.
In this webinar, we’re going to talk about how the hyper-personalization of smartphones is taking mobile marketing to an entirely new level. Search Engine Optimization has transformed the way brands are marketers get their products to the public and the trend is reaching into Apps as well. Given that 90% of users’ time on their smartphones are spent on apps (according to some sources), getting users to your particular app can be particularly lucrative.
But that’s not the only way that Smartphone Personalization is innovating how we market: In-app ads and how to block in-app adds (and how to outsmart them) is the next challenge marketers must face. Our webinar will bring together a mix of voices, all experts in their respective fields, to provide a unique and complex perspective from all angles of Mobile Marketing.
Olivier Choron, CEO and Founder of purechannelapps
Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
Nathan Anibaba, head of business development, Tomorrow People
Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions has been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong.
The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril.
This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation.
Werner van Ekkendonk, CEO EURObizz Group & Keynote (t.b.a.)
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will interactively discuss the role of email marketing within an Omnichannel strategy.
Keynote speaker: information will follow soon
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
You are sending more mail but fewer people are clicking. Why? Emails can no longer be the same for everyone, static and manually produced. Email marketers need to provide relevancy and leverage dynamic and real-time content to engage users and improve conversion. You have 3 seconds to make an impression - how do you do that?
With dynamic, personalized content you target individual subscribers with different content all within the same mailing. Using dynamic components will save you tons of time, get better results and is actually fun to use.
In this webinar you will learn how to:
•Match the right content with the right user based on a number of factors (hint: time, device and location, to name a few)
•Avoid the time sink of creating segments and automatically adapt email for each recipient with the same template
•Leverage data you already have and data you never knew you had to gain better insights
•Get positive results on your email campaigns
Bill McGuire, Managing Director, WMMcGuire Marketing
Industry studies show that high performing advisory firms market strategically. If you’re looking to move the needle and grow your firm, focusing on content and design can be a great place to improve your marketing.
· Learn how to develop a marketing content calendar
· Create consistent design brand guidelines
· Leverage marketing automation platforms
This presentation will provide insights on the key components of building out the right technology structure, including:
· How to focus on the areas important to your firm, your decision-making process, and the information needed to make those decisions
· How to define your needs and communicate those needs to 3rd party vendors
· Learn key due diligence tips for evaluating vendor solutions and lessen the headaches of implementing technology
· New technology alone doesn’t ensure a successful structure – why and how you must integrate your staff and processes with technology to ensure your operational areas are the foundation of your firm.
Operations may not what you love about being in the advisory business, but if managed properly, play an important role in your firm’s success
Stewart Rogers, Director of Marketing Technology, VentureBeat
Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.
Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.
In this webinar, you’ll:
* Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
* Determine the ROI you can expect from cloud marketing
* Engage users across channels more effectively
* Diversify your marketing strategy through unexpected SaaS possibilities
* TJ Hunter, Senior Manager, Digital Marketing - Global, Rosetta Stone
* Andy Lark, CMO, Xero
* Stewart Rogers, Director of marketing technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register today and don't miss this free web discussion on marketing clouds.
Simon Lodge, senior creative strategist and David Chandler, director, strategic accounts
Virtual reality is one of the most talked about marketing trends of the moment. Sceptics argue that the technology is over-hyped. But is it time for B2B brands to start thinking seriously about VR content?
In this webinar, Simon and David cut to the chase. They highlight real examples of businesses using VR to deliver tangible benefits. And they explore the powerful contribution the technology can make to B2B marketing strategies. A specific area of focus will be sales and marketing surrounding high-value investments with long-tail consideration.
Viewers will gain:
Insight into potential B2B applications of VR.
An understanding of how VR investment can add value and enhance top-of-funnel elimination.
Ideas for enhancing customer service with VR technology.
A realistic view of the investment and dedication required to get VR off the ground.
Andrew Jones, Industry Analyst/ Jay Calavas, Tealium Chief Innovation Officer
While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided.
Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. On Thursday, April 14th, Andrew Jones, industry analyst and consultant, will team up with Tealium's Chief Innovation Officer, Jay Calavas, to lead an interactive discussion that explores:
- building detailed customer profiles using anonymous data
- developing personalized experiences -- before an identifier is provided
- the technology solutions that enable you to capitalize on anonymous data