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Customer Experience

  • Prognosis for UC Live Demo [October 2019]
    Prognosis for UC Live Demo [October 2019]
    IR Senior Solutions Engineer Live 45 mins
    Live demo session of Prognosis for UC with one of our Senior Solutions Engineers.
  • Multi-Cloud Data Integration with Data Virtualization (APAC)
    Multi-Cloud Data Integration with Data Virtualization (APAC)
    Paul Moxon, VP Data Architecture and Chief Evangelist Recorded: Oct 23 2019 53 mins
    'By 2020, over 90% of Enterprises Will Use Multiple Cloud Services and Platforms' IDC FutureScape: Worldwide Cloud 2018 Predictions

    More and more organization are adopting multi-Cloud strategies to provide greater flexibility, cost savings, and performance optimization. Even when organizations commit to a single Cloud provider, they often have data and applications spread across different Cloud regions to support different business units or geographies. The result of this is a high distributed infrastructure that makes finding and accessing the data needed for reporting and analytics even more challenging.

    Data Virtualization provides a data discovery and access layer that allows data users across the organization access the data that they need for their work - irrespective of whether the data is in a data center or in the Cloud - any Cloud! The Denodo Platform Multi-Location Architecture provides quick and easy managed access to data while still providing local control to the 'data owners' and complying with local privacy and data protection regulations (think GDPR and CCPA!).

    In this webinar, you will learn about:
    - The challenges facing organizations as the adopt multi-Cloud data strategies
    - How the Denodo Platform provides a managed data access layer across the organization
    - The different multi-location architectures that can maximize local control over data while still making it readily available
    - How organizations have benefited from using the Denodo Platform as a multi-Cloud data access layer
  • Migrating to Microservices? Hacks to follow & Pitfalls to Avoid
    Migrating to Microservices? Hacks to follow & Pitfalls to Avoid
    Jothi Rengarajan – Principal Architect, Chandramouli Parasuraman – Technical Architect Recorded: Oct 22 2019 41 mins
    Many organizations that have made the decision to move to Microservices from monolith architecture struggle with the strategy and process rather than the technology itself. This webinar digs deep in to the common pitfalls and the best practices involved in Microservices adoption.

    Key Takeaways:

    • Common Pitfalls in Microservices that may lead to loss of high productivity
    • Best architecture practices and patterns involved in implementing Microservices
    • Implementation and Process Do’s and Don’ts
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trust Pilot Dec 3 2019 6:00 pm UTC 60 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:
    *How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    *Steps to guide your business decisions around what your customers say they want, not what you think they want

    *The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    *The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews

    Speakers:
    *Ramin Vatanparast, Chief Product Officer, TrustPilot

    More speakers coming soon!
  • ICE [Ep.6]: Setting Budgets, Finding Stakeholders for AI-Enabled DCX Projects
    ICE [Ep.6]: Setting Budgets, Finding Stakeholders for AI-Enabled DCX Projects
    Robin Gareiss, President and Founder, Nemertes Research Recorded: Oct 22 2019 56 mins
    Intelligent Customer Engagement Series [Ep.6]: Setting Budgets, Finding Stakeholders for AI-Enabled DCX Projects

    As IT and business leaders evaluate their how to use AI to improve customer experience, one of the biggest roadblocks is funding.

    This webinar provides step-by-step guidance on finding stakeholders to fund the projects, with specific data on how much companies are spending today on their AI-enabled initiatives.
  • Inside Sales – Inhouse vs. Outsourced
    Inside Sales – Inhouse vs. Outsourced
    Owen Richards. Managing Director. Air Marketing Group Recorded: Oct 22 2019 64 mins
    Reasons to Attend:

    Outsourcing your sales, lead generation or telemarketing activity can be a fantastic way to grow revenue. But why wouldn’t you simply grow an in-house team?

    The reality is that both models can work well, but without the right systems and processes, both have many potential pitfalls.

    In this webinar, we explore the potential risks, upsides, and downsides of in-house vs. outsourced, as well as analysing the differences in investment levels, time and resource.

    You should attend this webinar if inside sales, telemarketing or lead generation is, or could be, part of your growth plans and if you’d like to learn more about which model is right for your business.

    Key Takeaways

    •The benefits if both outsourcing your sales and lead gen
    •How to choose the right outsourced sales partner – What to look for
    •The benefits of building your own inside sales team
    •How to setup and in-house Inside sales team successfully
    •The investment level required for both models
    •How to measure your investment and return
    •Running a combined in-house/outsourced model
  • Optimizing Staffing and Scheduling with Automation
    Optimizing Staffing and Scheduling with Automation
    Wendy Fowler (Quality Service Solutions); Adam Aftergut (NICE); Megan Selva (moderator) Recorded: Oct 16 2019 49 mins
    In this webinar we will discuss minimizing or eliminating the “paperwork” drudgery of staffing and scheduling by automating these key workforce management (WFM) processes. According to ICMI research, 24% of organizations have contact center managers who are in charge of scheduling, while 75% have dedicated managers or teams to do this work. If staffing and scheduling can be addressed through automated processes, these managers would be freed to focus more on the important people and customer relations aspects of their jobs. We will explore the uses and possible ROI for these tools

    During this webinar, you will learn:

    - How much time conact center managers are spending on staffing and scheduling

    - Which processes can and should be automated to free management time

    - How you can plan and implement automation in your organization to cut wasted time and effort

    Join us for an interactive and informative hour, filled with practical tips, and complete with live audience Q&A.
  • Microcontent Architectures for DITA Deployments
    Microcontent Architectures for DITA Deployments
    Rob Hanna, Chief Information Architect Recorded: Oct 15 2019 61 mins
    Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, Chief Information Architect with Precision Content Authoring Services for this free one-hour webinar. This technical session explores the key semantic structures developed by Precision Content to create, manage, and publish with microcontent to both traditional and emerging channels for delivery.

    Participants will learn how to architect:

    • typed blocks from DITA sections
    • process- and principle-type structures, and
    • sub-structures for modeling specific intents.

    About Rob Hanna

    Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than a decade helping organizations move to component content management he realized that most organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to advanced information creation and management techniques, like structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
  • Speech Analytics 101: Hours of Research in 30 Minutes
    Speech Analytics 101: Hours of Research in 30 Minutes
    Roger Lee, Director Customer Success, Gridspace Recorded: Oct 10 2019 61 mins
    We’re ready to help you evaluate the right speech analytics solution for YOUR organization. Join us on October 10 to learn all you need to know about Speech Analytics from the bottom up.

    In this 30 minute education series webinar we’ll help you get a better understanding of:

    *What you need to know as you research your options, including critical questions to ask to avoid speech analytics failure
    *How to establish a high-level business case
    *Proof of value (POV) before you buy

    Join Roger Lee, aka Professor CXi, Customer Success Leader with Gridspace, as he shares valuable insights that will help make you an informed buyer.
  • Data Privacy Laws: Compliance and Consent Management Tips for Marketers
    Data Privacy Laws: Compliance and Consent Management Tips for Marketers
    Sam Ngo and Connor Bouthot Recorded: Oct 10 2019 46 mins
    New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.

    What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.

    A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
  • Enterprise IoT Security: Connect and Protect
    Enterprise IoT Security: Connect and Protect
    Momenta Partners Oct 24 2019 4:00 pm UTC 60 mins
    Security remains a top priority in today’s connected world. The market landscape is dynamic, innovative and confusing at the same time. Navigating the ever emerging threats requires vigilant expertise, which is always in short supply in a digitally accelerated world. Every connected device and service has potential vulnerabilities. Join Momenta Partners as we highlight the most relevant issues of today in Enterprise IoT Security: Connect and Protect.

    In this webinar, Momenta's Managing Director Ken Forster will be joined by a panel of IoT security experts; Duncan Greatwood, CEO of Xage Security, Nicole Ford, VP, Chief Information Officer of Carrier, and Julie Fitton, VP, Digital Product Security of Stanley Black & Decker Inc. to discuss these key themes in digital security:

    - What is enterprise IoT security?
    - Current state of the security market
    - What are the risks?
    - IT - OT gap
    - Solutions and use cases
  • How to crush your sales quota
    How to crush your sales quota
    Keith Rosen: CEO of Profit Builders Dec 5 2019 2:00 pm UTC 60 mins
    Reasons to Attend:

    Sales training doesn’t develop sales champions. Managers do. If you want to make your people more successful and have them live their fullest potential today, first make your managers and salespeople best in class coaches – the critical and missing skill of top sales leaders.

    Join Keith Rosen, global authority on sales and leadership and award-winning author of Coaching Salespeople into Sales Champions and Sales Leadership to discover how you can become a more effective leader by developing the habit of coaching to boost sales and productivity, develop sales champions, retain top talent and most important; builds trust.

    Key Takeaways

    During this interview, you will learn how to:

    • Ask more questions, give less advice, and build the trust and accountability to rely on people to do their job

    •Reduce your workload and save over 20 hours every week on unproductive, wasteful activities

    •Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos

    •Improve forecast accuracy, achieve business objectives, boost sales faster, as well as a winning and retaining more customers

    •Create buy-in around strategic change and improve daily performance metrics

    •Assess company readiness and ensure implementation of a successful, sustainable coaching initiative to create a healthy, happy workplace and extraordinary sales leaders

    •Turnaround underperforms fast, and identify the critical conversations managers engage in. (Leveraging CRM, account, pipeline, performance, deal reviews, etc.)
  • ICE [Ep.5]: CX Success Stories Require Technology, Leadership, Data
    ICE [Ep.5]: CX Success Stories Require Technology, Leadership, Data
    Robin Gareiss, President and Founder, Nemertes Research Recorded: Oct 9 2019 59 mins
    Intelligent Customer Engagement Series [Ep.5]: CX Success Stories Require Technology, Leadership, Data

    A great story requires more than a compelling narrative. Marketing teams can significantly elevate their success with the right combination of leadership, technology, and data derived from well-planned customer interviews.

    Crafting that perfect story requires an expanded mindset about what comprises “marketing.”

    In this webinar, join Nemertes Research President Robin Gareiss, who recently completed detailed research with 518 companies on how they use advanced technologies and reshape their organizational structure to improve customer experience. Based on this research and her experience as a journalist, marketing content developer, and CX advisor, she will cover:

    1. Organizational overhaul: Why a Chief Customer Officer is vital, and how the CMO and CCO work together for joint success.
    2. Technology leverage: What are the key technologies and contact-center initiatives that result in measurable CX success—ultimately delivering crucial data to marketing teams that support their success stories?
    3. The perfect story: How to conduct interviews that get real-world data to support your mission.
  • How CX Can Impact Business Success from End to End
    How CX Can Impact Business Success from End to End
    Vikas Bhambri (SVP, Global Sales & Customer Experience) and Molly Garraway (Senior Manager of CX) Nov 21 2019 6:00 pm UTC 30 mins
    Customer service can do more for your business than simply keep customers happy. It can be used as a competitive advantage. Join Kustomer and The Farmer’s Dog as we explore how CX can impact business success from end to end, and the importance of leveraging CX insights to influence business decisions.

    In this webinar you will learn:
    - The changing expectations of the modern day consumer
    - How exceptional customer service can impact business success
    - Why support data should be leveraged throughout the business
    - Why CX is the cornerstone of The Farmer’s Dog
  • How to achieve GRC maturity using ServiceNow? - Part 3
    How to achieve GRC maturity using ServiceNow? - Part 3
    Clara Abraham, GRC Consultant; Vignesh Mohan, ServiceNow Specialist; Lalith Boovaragavan, Assistant Marketing Manager Recorded: Oct 9 2019 61 mins
    Stage-3 of this GRC webinar series is – Predict and Prioritize Risks.

    From this session you can:
    · Get an executive view into compliance requirements, monitor enterprise compliance and demonstrate compliance with policies and external standards and regulatory requirements
    · Use the risk dashboard to prioritize and respond to risks
    · Get insights on enterprise risks
    · Plan and execute audit engagements
    · Report and track audit observations
    · Get a view of audit results and engagement breakdowns by task, allowing areas of concern to be identified quickly

    Key takeaways:
    · Using compliance dashboard to demonstrate and manage enterprise compliance
    · Using risk dashboard to prioritize, manage and monitor enterprise risks
    · Planning and execution of audit engagements using Audit Management
    · Viewing audit results and identify areas of concerns using Audit overviews
  • Salesforce for IT: Empowering Business and IT to Transform Together
    Salesforce for IT: Empowering Business and IT to Transform Together
    Hugh Minson & Daniela Kirchhuble, Salesforce. Ian Cohen, Group CIO, CTO, Addison Lee Group. Raj Mistry, EMEA Head, Mulesoft Recorded: Oct 8 2019 29 mins
    People expect more from technology. They want seamless, personalised experiences from companies whether they work for them or not. Meeting these expectations can often fracture a company resulting in siloed data, shadow IT, technical debt, and a disconnected experience. Come hear from IT Trailblazers and learn from Salesforce product experts how to bring your lines of business and IT together to integrate data and build engaging apps - straight from the Salesforce World Tour, London
  • Motivating Millennials
    Motivating Millennials
    Nazma Qurban, Chief Revenue Officer, Cognism Nov 28 2019 2:00 pm UTC 60 mins
    In 2017, millennials comprised 35% of the UK workforce. By 2020, they are projected to represent an astounding 50% of the total global workforce.

    They bring wants and needs which differ greatly to previous generations, and hold more bargaining power than ever before in the labour marketplace.

    With that in mind, companies and business leaders need to be made aware of how to harness that power in their favour. Nazma Qurban, Chief Revenue Officer at Cognism, has built a high-performing sales team that is made up of 98% millennials.

    In this inspiring and insightful webinar, Nazma will demonstrate how to motivate millennials – by being a mentor, not a manager.

    Key Takeaways

    •Why understanding millennials is key to your business’s future success
    •Identifying misconceptions about this generation and demonstrating why they are incorrect
    •How millennials have been integral to Cognism’s growth and success
    •How to create an honest, transparent and inclusive working culture that millennials thrive in
  • Evan Kirstel's TECH Talks
    Evan Kirstel's TECH Talks
    Evan Kirstel & Tom Cross Recorded: Oct 4 2019 15 mins
    This is a weekly one-hour livecast with Evan Kirstel and Tom Cross discussing the highlights of the week titled: What’s REALLY UP and Down For the WEEK in TECH
    with Topics for Each Week
    - Customer Experience - Good, Bad, Ugly
    - Tech – Up’s and Down’s
    - Gadgets – Love/Hate
    - Ideas for Action
    - Random Weird Events
    - Coming Soon - Future Thoughts
  • Power of Product Data Series: Get More than 1000 Words from Your Product Images
    Power of Product Data Series: Get More than 1000 Words from Your Product Images
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Recorded: Oct 3 2019 16 mins
    In this conversation, our digital commerce experts walks through the impact that product images have on discovery and conversion online and describes a simple approach to differentiating your product images in a way that can scale alongside your business.
  • Speed Up Your Documentation Process with Smarter Collaboration and Review
    Speed Up Your Documentation Process with Smarter Collaboration and Review
    Stephani Clark, Director of Customer Success Recorded: Oct 16 2019 55 mins
    The collaboration and review process can often slow your documentation process down to a crawl. Emailing PDF documents to SMEs pressed for time, following up with them multiple times to get feedback, reconciling comments, and getting approvals is time-consuming. Learn how to speed up this process by using online collaboration and review within your tech doc platform.

    Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Director of Customer Success at Jorsek LLC, makers of easyDITA for this free one-hour webinar.

    Takeaways:

    A fast Collaboration and Review process:
    1) has a workflow that works the way you work
    2) allows you to work on content when you can (regardless of how many others are in the file)
    3) saves you time by identifying the specific content that needs your feedback
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Recorded: Oct 2 2019 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • How to generate B2B leads with international digital marketing
    How to generate B2B leads with international digital marketing
    Xabier Izaguirre, Head of Planning, Oban International Oct 24 2019 10:00 am UTC 45 mins
    Reasons to Attend:

    Oban has helped several clients across various sectors and has learned a few tips and tricks to influence the whole lead generation process: from setting out a strategy based on audience insight to write content and promote it online.

    This is an opportunity to gain some basic insight into how marketing departments can increase the rate and efficiency in generating leads for sales departments.

    Key Takeaways

    •Ways to understand your audience better and prioritise countries
    •Techniques to generate content ideas to attract more prospects to your site
    •Whether capturing date is always better
    •Best practice in data capture
    •How to use paid media to drive users to your site
  • Power of Product Data Series: Stop Hiding Product in Your Taxonomies
    Power of Product Data Series: Stop Hiding Product in Your Taxonomies
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Oct 24 2019 5:00 pm UTC 15 mins
    Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk drawers” that hide product from customers. In this talk, EIS discusses why “junk drawers” can be a problem in taxonomy and shows how to avoid (or at least manage) them for improved customer engagement.
  • Transforming accounts receivables in Oracle financials with RPA
    Transforming accounts receivables in Oracle financials with RPA
    Arshad Imran, Ramesh Muniyandi Oct 24 2019 5:00 pm UTC 60 mins
    The webinar will take you through Oracle ERP Financials and the AR process along with the challenges faced by the organizations due to manual ERP process. The solution experts will give insights on the ways to overcome the challenges with the help of RPA. Furthermore, the RPA process will be dealt in detail covering the step by step approach to automate AR process with the help of RPA. This webinar will also take you through the role of RPA in helping Oracle ERP customers maximize their ROI and productivity. The case study explaining how Aspire Systems have helped one of the clients to automate legacy processes with RPA along with a demo on AR process automation is the highlight of this webinar.

    Key takeaways:

    • End-to-end knowledge tablet on Oracle Financial suite and AR processes.
    • Insights on generic challenges organizations face due to manual ERP process.
    • Solutions to the challenges with the help of RPA.
    • RPA and AR process automation.
    • RPA’s role in maximizing ROI and productivity for Oracle ERP customers.
    • Case study on automation of legacy process with RPA and demonstration on AR process automation.
  • Understanding how new sales trends are changing the way we work
    Understanding how new sales trends are changing the way we work
    Kerry Nutley. Strategy Director – HCM Oracle Nov 5 2019 11:00 am UTC 60 mins
    Reasons to Attend:

    Organisations of all sizes are often clear about why customers should buy from them. However, understanding how this translates into the 'how and the what' of the front office in terms of sales and marketing can be hard to articulate. With new sales trends and online sales blurring what is sales and what is marketing, organisations and sales leaders need to be clear on organisations boundaries and who does what.

    Can you say with confidence your front office operating model is aligned to maximise the changes in a digital and dynamic selling environment?

    A clearly aligned operating model can help maximise return and sales effectiveness by focusing you on the interactions and customers that count. This session will walk through the layers of a front office operating model to challenge your thought process, asking ... is your front office operating model fully aligned for today’s market and up and coming sales trends?


    Key Takeaways

    Key trends in sales in B2B
    What this means for your sales and marketing organisation and supporting operating model
    How key trends are changing the seller landscape in terms of what sellers do
  • How SDRs Can Set 40% More Appointments: Work Leads Faster & Book More Meetings
    How SDRs Can Set 40% More Appointments: Work Leads Faster & Book More Meetings
    Scott Amerson, VP of Sales & Darryl Praill, CMO - VanillaSoft Nov 5 2019 2:00 pm UTC 60 mins
    Reasons to Attend:

    57% of B2B companies identify 'converting qualified leads into paying customers' as a top priority. Yet, lead qualification is a stumbling block in many organizations.

    67% of lost sales are the direct result of sales reps not properly qualifying their potential customers before taking them through the sales cycle.

    To be effective, sales reps must learn the subtle art of working leads faster and booking more meetings. For inbound opportunities, the sales rep must act as the guardian at the gate....

    On November 5th join Scott Amerson, VP of Sales for VanillaSoft, as he shares his top lead qualification practices.

    Key Takeaways

    Register now and learn:
    -How to rapidly disqualify leads.
    -Tips for getting to the right contact faster.
    -Where to focus your time for maximum results.
  • Product Data - the Great Enabler for IoT, Marketplaces, and more
    Product Data - the Great Enabler for IoT, Marketplaces, and more
    David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, Honeywell Nov 6 2019 6:00 pm UTC 59 mins
    In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
    Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

    In this session our leadership panel discuss:
    •    What is enriched product data
    •    Enhancing your brand position and value to customers
    •    How enriched product data enables innovation
    •    Preparedness for interoperability

    This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
  • Why membership is the new revenue generating community
    Why membership is the new revenue generating community
    Gordon Glenister, FISM Nov 12 2019 11:00 am UTC 60 mins
    Reasons to Attend:
    If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business


    Key Takeaways

    •Are you membership ready – the different types to consider
    •How to create a membership programme
    •Understanding the importance of member engagement
    •Why they join, why they leave
  • Digital Revolution – New Era of Intelligent Systems
    Digital Revolution – New Era of Intelligent Systems
    Leena Walavalkar, CTO, TCS Interactive | Prof. Hwee-Pink Tan, Associate Prof. of IT, Academic Director, SMU Nov 14 2019 1:00 pm UTC 29 mins
    Intelligent systems offer emerging market opportunities with enormous potential. The SHINESeniors project represents the power of a design-led approach to value creation to deliver hyperpersonalization through
    •Intelligent systems evolution
    •Design in agile business
    •Adapting business, leadership and strategy to embrace technological change
  • Autonomous Cars: Reducing Accidents with a Cloud-based Intelligent Ecosystem
    Autonomous Cars: Reducing Accidents with a Cloud-based Intelligent Ecosystem
    Siddhartha Ghosal, Global Head, Complex Architecture & Design, Cloud Apps, Microservices & API, TCS Nov 14 2019 1:30 pm UTC 29 mins
    China's leading auto manufacturer fuels safety through connected cars.
    By harnessing the abundance of data from sensors through microservices-based integration enabled by TCS' intelligent ecosystem integration platform for their connected cars program, the company aims to reduce human-error based accidents with an autonomous driving solution.
  • Power of Product Data Series: The Power and Peril of Global Attributes
    Power of Product Data Series: The Power and Peril of Global Attributes
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Nov 14 2019 6:00 pm UTC 15 mins
    Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.
  • What’s missing in your sales and marketing mix?
    What’s missing in your sales and marketing mix?
    Simon Murthwaite / Sales Director/ Air Marketing Group Nov 19 2019 11:00 am UTC 60 mins
    Reasons to Attend:

    A multi-touch, multi-channel sales and marketing process will always prove the most successful. Yes, that means cold calling and social both and can work seamlessly. But how do they integrate and how do you ensure success?

    This webinar will be focused on the full spectrum of sales and marketing mix available. Taking you right through the customer journey and how to ensure prospects remain engaged.

    Should you be doing a bit of everything? Or are you better doing a small amount really well? And if you’re only going to embark on an ambitious sales and marketing plan, what are the options that give you the biggest return?

    But what happens when the prospect disappears of the face of the earth? Or if an MQL doesn’t qualify to an SQL? Or even once a prospect becomes a customer. How do you build a process that maximizes your revenue opportunities across the customer or buyer journey?

    Well, that’s what we’ll explore.

    Key Takeaways

    •Which channels are you forgetting?
    •Which channels do you need to explore further?
    •Where are your customers?
    •How are you ensuring every engagement has the maximum opportunity to produce the most value?
    •Where’s the hole in your marketing and sales process?
    •How to successfully integrate sales and marketing processes, to deliver revenue
  • How to Handle Sales Objections
    How to Handle Sales Objections
    Chris Murray, founder of the Varda Kreuz Training Group Nov 21 2019 11:00 am UTC 60 mins
    Reasons to Attend:

    Some sales philosophies will tell you that - if you follow a simple formula – customers will never interrupt your presentation with an objection.

    But that’s just nonsense.

    And - contrary to popular belief - prospects aren’t sitting in darkened rooms trying to invent new fiendish ways to stop you from selling your stuff.
    If people regularly tell you;

    • that you’re too expensive - or
    • that they’re already happy with their current supplier – or
    • they’ve had problems with your company in the past - or
    • your lead time is too long

    Then you need to jump on to this webinar so that I can share with you how to overcome every single objection that you’ll ever hear.

    Key Takeaways

    Everyone who attends will walk away with this tool box of sales gold;

    • How to overcome every genuine sales objection – including those based on price
    • The names of the four headline objection types and the silver bullet that takes each one of them down
    • The three reasons that salespeople fail to overcome the most difficult customer objections – and what to do about them
  • The Science of B2B Sales
    The Science of B2B Sales
    James Isilay, CEO & Founder, Cognism Nov 28 2019 11:00 am UTC 60 mins
    Reasons to Attend:

    Imagine if you knew the formula for outbound success.

    Attend the Revenue AI: The Science of B2B Sales with James Isilay CEO of Cognism and you will! Learn how you can use a simple formula to improve your outbound B2B marketing and sale.

    Key Takeaways

    •Areas of AI in Sales & Marketing
    •Impact of AI in Sales & Marketing
    •Benchmark with conversion rates
  • How To Help Employees Find Meaning In Work
    How To Help Employees Find Meaning In Work
    Andre Andersen, Motivational Guide and Trainer Dec 3 2019 11:00 am UTC 45 mins
    Reasons to Attend:

    Leading yourself or others, it doesn’t matter. At the end of each day, we are all looking for meaning and purpose for what and why we get out of bed every morning.

    It's an important aspect that impacts our daily lives.

    As a business and leader, you play an instrumental role in helping your employees finding purpose, and it should start with your business being 'purpose-driven' instead on 'product/solution' driven.

    Many employees feel that they are just working for a paycheck and aren’t contributing to the greater good of society.

    Without a sense of purpose, it’s difficult for employees to connect with their work and their company. Working with a sense of purpose boosts employee motivation, productivity, morale, and overall job satisfaction.

    Key Takeaways

    - What is purpose or meaning?
    - How do I find it?
    - How can I help others to find it?
    - Why should I care?
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success
    Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Dec 4 2019 6:00 pm UTC 53 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • Power of Product Data Series: Taxonomy Design Can Make/Break Browse Experience
    Power of Product Data Series: Taxonomy Design Can Make/Break Browse Experience
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Dec 5 2019 6:00 pm UTC 15 mins
    When designing a display taxonomy, many sites lose track of the customer journey at *each step* into a lower level. This can negatively impact the user experience – driving users away or inadvertently guiding them to the wrong part of your site. In this discussion, our digital commerce experts break down the design of design taxonomies and shares some tips and tricks to keep your design user friendly while accelerating discovery.
  • Essential sales skills needed to succeed in the construction industry
    Essential sales skills needed to succeed in the construction industry
    Stella Dixon: Training Manager, Aggregate Industries Dec 9 2019 11:00 am UTC 30 mins
    Key Takeaways:

    A suggested approach to developing commercial skills in Business Graduates in the construction industry.

    Reasons to attend

    Commercial awareness is one of the key attributes cited by many employers as being essential to employability, but unfortunately, one that many people seem unable to demonstrate. It comes up time and time again in job advertisements, discussions between recruiters and on careers guidance websites. But what does 'Commercial Awareness' really mean, and how can you develop it?
  • How to boost buyer engagement and retention
    How to boost buyer engagement and retention
    Lawrence Keltie, Sales Enablement Specialist, Showpad Jan 21 2020 11:00 am UTC 90 mins
    Many sales leaders are challenged by faltering sales often caused by the growing gap between buyers and sellers.

    So, how are B2B companies going to boost buyer engagement and retention to meet the tough sales targets? Join our webinar on 17 September to gain insights into the results of our recent salesforce survey, including:

    •Sales Enablement - how companies are planning to embrace it
    •Sales Training - what are the pitfalls and the plans for change
    •Digital transformation - what are the plans now and in the future

    You will also learn why companies like Rockfon, Fujifilm and Cox Automotive have invested in Showpad sales enablement technology to boost buyer engagement, retention and growth.

    Don't miss the must-attend webinar for sales and marketing professionals!