Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.
Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.
In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.
Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!
Don’t miss out!
* Why broad segmentation is no longer enough
* How shopping bots, AI + more enable one-to-one marketing
* How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
* How engagement, experience and retention improve one-to-one marketing
* The importance of not being creepy
* The trends and future of hyper-personalization
* Cherie Yu, Head of Local Marketing, Lyft
* Dr. Martin Prescher, CTO of AutoGravity
* Stewart Rogers, Direct of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Bpm'online invites you to a free webinar “Adding intelligence to your Digital Transformation process: driving innovation and flexibility” with Brent Leary, one of the most influential CRM industry experts, as a guest speaker.
Today 87% of businesses treat Digital Transformation as their competitive opportunity, however, only 10% of companies describe themselves as fully digital.
Bpm’online has invited Brent Leary, one of the most regarded industry experts, to share his expertise on how to tackle the challenges of Digital Transformation and how intelligent technology impacts the future business landscape.
REGISTER FOR THE WEBINAR AND LEARN:
• Best practices in strategy execution: how to upgrade your Digital Transformation strategy with Artificial Intelligence.
• How companies will have to adjust and adopt new ways of thinking to stay connected with customers and serve them moving forward.
• Why AI is destined to change how businesses engage with customers forever and how to respond to this change.
• How intelligent technology can enrich your customer engagement strategy by providing profound insights and better workflow visibility.
• How today’s intelligent CRM solutions are driving growth for organizations from various industries.
Featured Guest Speaker: BRENT LEARY, Co-founder and partner of CRM Essentials LLC
Co-presenter: MATT THARP, Chief Evangelist at bpm’online
Don’t miss out the opportunity to acquire extensive knowledge on how to accelerate your time-to-strategy execution with intelligent technology powered by AI from one of the most regarded industry experts!
A strong opening is critical to the success of your presentation today. Learn how to create an “Out of the Box” presentation opening that stands out from the competition and gives your prospect a compelling reason to pay attention.
This educational webinar explores the common hurdles and learning misunderstandings faced when training staff and will help businesses build an action plan that enables course completion and user understanding.
Customizing the online experience users receive based on their context has become the holy grail of personalized marketing. But do we know as much about our users as we think we do or are we making assumptions? What knowledge can we realistically gather and what can we do with it? In this presentation, Paul Boag looks at context and how it can influence our digital products and services.
By the end of this webinar you will:
• Have a better understanding of the different context that impacts user behavior
• Have a clear path to discovering more about the user's context
• Know how to target users based on their context and what exactly is possible
• Be aware of the dangers involved in making assumptions and know how to avoid them
We all know the importance of a well-defined buyer persona. It tells everyone at a company who we sell to and what makes that person tick. A buyer persona is a fictional representation of your ideal customer. But, when a company grows globally, does that ideal customer change?
Last year, HubSpot decided to "Go Fast in France." There was a lot of fanfare, hiring of French staff and several references to a famous cycling circuit. But, there wasn't a whole lot of thought given to exactly who were marketing, selling and servicing.
Join me, Scott Abel, The Content Wrangler for a discussion with Christopher Englund and Marco Chieppe of HubSpot about the importance of building market-relevant buyer personas. You’ll discover how following a roadmap—and doing your research ahead of time—can help you develop international buyer personas that work.
We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?
But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.
Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.
You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.
This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
Automation and artificial intelligence (AI) are on everyone's minds, but they don't completely understand the potential impact in 2017. What’s it really all about? With constant advances in technology leading to increasing possibilities, are organizations ready for these powerful changes? And how will it impact the way they handle IT service and support?
Based on recent research by Samanage and HDI, this enlightening webinar will take you beyond the sensationalized headlines and paint a realistic, research-based picture of the impact of automation and AI on service management—now and in the near future.
What you’ll learn:
* How confident IT professionals are that AI will play an expanding role
* How C-suite is thinking about process automation
* What benefits IT departments see in automation
* Which departments are adopting automation as a way of providing services
* What technologies organizations are investing in
* How is automation impacting jobs
The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building an multinational presence means ensuring your content is global-ready.
Join me, Scott Abel, The Content Wrangler, and my special guest, senior analyst Rebecca Ray of Common Sense Advisory, as we discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.
Attendees will learn how to apply domestic market discipline to global rollouts, steps to follow when creating a practical strategy, and the importance of validating domestic marketing profiles to ensure they are appropriate for global use. You'll also learn how customer journey maps, auditing and categorizing of content for local markets, and establishing content tiering criteria based on hard data can help you be successful.
Arnaud Lagarde Strategic Account Manager, Automation Anywhere describes the content to be covered in the upcoming automation event on the 28th September at the CBR Dining Club with NTT DATA Services,relationship with man and machine,where companies are automating and the adjustments companies are making with software robots taking on the human tasks.
Interested in Attending the event on the 28th September - visit http://bit.ly/2wKdNlL
In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time? Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and fuel your pipeline.
Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.
Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.
As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
We all know that SaaS is a volume business. To be cost effective SaaS companies need agility in every aspect right from development till operations. Cloud is the obvious choice because of its agility and rich set of platform capabilities.
In this webinar we you will learn,
•Important concepts of cloud which strengthens the overall architecture of a SaaS product making it more scalable, secure and monitor-able.
•Continuous Delivery options in the cloud helping in faster releases
•ROI for a SaaS application in moving to cloud
Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
The Connections, Contracts and Outcomes you want are waiting for you to become an “eligible receiver.” When you develop the qualities and apply the tactics that engage them then what you’ve been seeking will also be seeking you.
Jim Cathcart, author of Relationship Selling, The Acorn Principle and The Self Motivation Handbook is one of the top speakers in the world: Sales & Marketing Hall of Fame, Speaker Hall of Fame, TEDx top 1% (over a million views), Golden Gavel Award and more. He has worked with over 3,100 clients in applying this strategy and it will work for you too!
With the rise of competitive pressure, organizations are urged to enhance their productivity, improve customer experience and innovate faster to grow their market share.
Most of the organizations have already invested in technologies like ERP systems, CRM software, Mobile Apps, Digital Portals, Servers, etc. But these systems & applications often fail to communicate with each other and end up working in silos; making it difficult for organizations to retain their position in the market.
Register for this webinar and learn how you can create a connected business environment by integrating your systems, applications, processes, and data across the organization.
Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.
Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.
Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.
By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
Discover the biggest challenge to both inbound and outbound sales efforts and how to address it so both thrive. In this session, you will learn the key component for success in both your inbound and outbound sales strategy.
To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
Inbound Marketing, Outbound Selling, Social Selling and Content Marketing: So many options. So little time!
If you have been struggling to find a balance between staid and traditional outbound selling and time-sucking inbound strategies, do I have the panel for you! I will be interviewing three of the world’s foremost experts in Sales, Social Selling and Inbound Marketing. Shawn Karol Sandy, Tamara Schenk and Maxwell Bogner will share their thoughts and tactics on winning strategies they have used to bridge and balance the gap between Inbound and Outbound.
When sales is truly enabled, the right sales team consistently achieves maximum success in every performance moment from opening new relationships to closing sales. The enabled sales team has the right message, has demonstrated proficiency in the process, dependably executes on the right recipe and has the right support at their fingertips, To do this effectively key elements of the enablement process, which are typically overlooked, MUST be right.
In this webinar you will learn how to:
Pinpoint prospects more likely to say yes in a shorter time frame to avoid misusing time
Craft messaging which keeps prospects/clients engaged and sales moving forward at every stage
Uncover blind spots which can ruin results even if everything else you do is right.
Tune in to also hear the bonus you get when you get Sales Enablement right. When Business Development is done right, there is no limit to what can be accomplished.
A straightforward, research validated structure to enhance performance at any level. This program presents three easily implementable strategies to: set better goals, leverage the science of performance-based skill development, and monitor and course correct any plan of action to achieve maximum productivity.
Designed to give leaders, managers and individuals the tools they need to improve performance—in themselves, their colleagues, and their teams.
Sales enablement is providing the sales organization with what they need to sell more effectively. How is your organization doing that and what do you need to know about the future of sales enablement? Alice Heiman will lead a lively panel discussion on this topic. Please join her, Elinor Stutz, Inspirational Speaker and Educational Trainer at Smooth Sale, Nancy Nardin, Founder of Smart Selling Tools, and Mike Kunkle, VP Sales Transformation Services at Fast Lane as they define sales enablement and discuss its future.
You have to listen to what people are saying about your brand, products, services… and more importantly you should react and respond. But is it possible for you to manually look at every single customer feedback available in emails, social media et al and respond appropriately? Certainly, a tall task. Smart automation is necessary.
Take action on customer feedback and reach closer to your business goals.
Understand the dynamics of Customer Sentiment Analysis in just under 30 mins.
Key takeaways of this webinar:
An overview of customer sentiment analysis and its applications in selective industries
Learn how Aspire captures the sentiments behind customer responses using NLP techniques
How to Identify products and services that are craved for and those that need improvement?
Ideas for minimizing Customer Churn and strategizing targeted campaigns using the results of Sentiment Analysis
You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.
There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.
Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
There are many differences that impact the way people experience the digital world, including (but not limited to) age, gender, vision, dexterity, location, and education. Each difference affects digital inclusion and experiences. As creators of the digital world it is our job to build products that are usable by, and inclusive of, as many people as possible. To do so, it is important that we plan for the many differences that make up our users.
Inclusive Design is the process of creating products and/or services that are accessible to, and usable by, as many people as reasonably possible... without the need for special adaptation, architecture, development or specialized design.
Gone are the days of multi-year application projects with the promise of vague business transformation. Join us as we unveil the next-generation of application services that are built for the speed of today’s digital enterprise.
Track trends and measure your competitors’ performance with Verto Watch
Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.
In this webinar, we will demonstrate how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:
- How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
- How to gain competitive insights across apps and websites
- How to understand and track the trends in your industry using ranking reports and in-category comparisons
- How a Verto customer used this data to find new opportunities for growth and acquisition
Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.
This webinar will discuss case studies from customers across healthcare, financial, and manufacturing that underwent transformations to SD-WAN technology. We will walk through the major issues that drove the transformation, and the migration journey for each customer. Beyond significant reduction in WAN Opex, there are common themes of challenges that SD-WAN solves across industries. These include resiliency for critical applications, agile change control, secure isolation of critical assets, and building a cloud-aware infrastructure.
· Key WAN problems for three customers in healthcare, financial, and manufacturing
· Different drivers for SD-WAN (M&A, Bandwidth shortage, long times for change control, lack of app visibility)
· Difference in choices of Hybrid WAN architecture
· Walking through the testing process, pilots and full deployments
AI apps are shaping up to be an essential part of financial institution and fintech offerings. Yet these innovative solutions are only as useful as the data they can access. In our webinar, we’ll show you how to apply predictive analytics and AI to a massive scale of data to derive valuable insights and power more personalized user experiences.
From financial wellness apps that help your customers save money, to chatbots that assist users with making payments, the better you understand your users, the more relevant your solutions will be. Learn how AI technology and tools can help detect patterns in financial and transactional data, predict future events and even enable you to suggest a course of action for your users, resulting in a deeper and more meaningful connection.
In this VB Live webinar, you’ll find out how to:
• Drive customer engagement and loyalty with the next wave of financial wellness solutions
• Use predictive analytics and AI to deliver more personalized and engaging apps and chatbots
• Provide users with intelligent financial guidance based on past behavior
• Extract valuable insight from a wealth of data to measure users’ financial health
• Partner with vendors to develop the machine-learning based systems that constantly analyze data and derive insights to drive more meaningful conversations with your end users
* Katy Gibson, VP of Application Products, Envestnet | Yodlee
* Dion F. Lisle, VP Head of FinTech, Capgemini America Inc.
* John Vars, Chief Product Officer, Varo Money
* Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
* Stewart Rogers, Director of Marketing Technology, VentureBeat
Technical decision makers intimidate many sellers. As a result, sales and support teams sell themselves short. Learn how to overcome obstacles and cultivate relevant and lucrative relationships that impact customer acquisition and customer retention.
Feel like you’re trying to run with great marketing campaigns but not as fast as you hoped? It’s time to stop pushing forward and look back at what is causing the resistance. Delivering the best experiences start with your web content management approach.
In this webinar you will learn how to manage content at scale, document management versus content management, and different types of content and how it can serve a variety of outputs and composite content applications.
Customer service has changed a great deal over the last decade. Currently, one of the major trends has us all moving toward self-service—but organizations can’t simply put up an FAQ page and expect everything to fall into place. Sure, it’s supposed to help alleviate contact volume, but the ramifications of self-service on the support center go way beyond that.
As part of our Customer Service Week festivities, we’ve assembled a panel of experts to discuss the current and future impact and demands of self-service.
Join us to find out:
* How to onboard customers to self-service
- Walk-through guides, documents, videos, step-by-step rep involvement
* The support team’s role in self-service
- When to deflect to self-service vs. just solving the issue
* The downstream impact of self-service, both positive and negative
- Does it cause more complex questions or do customers begin to educate themselves?
Ambushing your sales prospects with unsolicited approaches rarely works. To the contrary, it often leads to "I'm not interested", even if we know that the prospect should be.
How much better would it be if your prospects gave you their permission to pitch to them? It would be awesome, right ?
So, how can you get them to give you that precious permission?
This free 30 minute webinar will:
- Introduce you to the concept of Permission-Based Selling
- Teach you how to cold-introduce yourself right
- How to get your prospect's to give you their permission to sell to them
- What to do next
Here is a 1-minute preview:
Companies around the world have adopted the Demand Driven MRP (DDMRP) methodology and experienced substantial improvements in customer service, reduced lead times and lower inventories. Introduced to the market in 2011, the DDMRP methodology is experiencing rapid adoption around the globe as companies from a wide range of segments are finding it unlocks substantial improvements in their Supply Chain Performance.
In this followup webinar hosted by Tata Consultancy Services(TCS), together with Demand Driven Technologies you will learn
1. Core concepts of DDMRP
2. A short demonstration of Replenishment+, the world's leading DDMRP compliant software solution
To view the part 1 of the series follow the link below:
Ready to be inspired? Join us for this unique Customer Service Week webinar with four award-winning contact centers. This presentation will celebrate the achievements of our industry, while arming you with a few tips and tricks to try in your center.
Whether social media is your top challenge or you’re looking for innovative ways to train agents, this webinar is for you!
Attend this webinar to learn:
* How Alberta Pensions Services made significant changes to make life easier for agents and customers
* How the Dorel Juvenille customer care team is using social media in creative ways
* How to leverage improv techniques to better train contact center agents
* How the Whirlpool contact center drives strategic value for their business
Join us for this interactive hour, complete with live audience Q&A. Invite your team members and make it a lunch-and-learn!
In this webinar, we will outline how to connect your paid, earned, search, and organic marketing to Sitecore’s capabilities like personalization, path analyzer, engagement plans, and more.
It also includes an examination of how data captured within Sitecore can inform and optimize media campaigns in real time. Last, we will share a broader view of how traditional offline tactics like broadcast and print play a role within the digital ecosystem that has Sitecore at its center.
While traditional challenges of cost, quality and schedule in aerospace program management (PM) keep increasing,
new challenges and corresponding opportunities are emerging and rapidly gaining prominence. Addressing these game changers requires a substantial adjustment to how programs are executed so step increases in speed and agility can happen, while also ensuring profitability.
Join us for a webinar, where thought leaders from CIMdata and TCS define the Art of Possible for advanced program and configuration management, to address the new challenges and leverage them to create new competitive and business opportunities.
In this webinar you will learn:
1. The key to managing advanced aerospace programs
2. TCS' aerospace and defense capabilities
3. The art of possibility and experience sharing to solve complex problems
Customers expect fully personalized brand experiences every time. And if you don’t deliver, they’ll walk. The good news: as they adopt an increasing number of digital channels, we’ve become privy to a sea of customer data. And that’s opened up the ability to not just understand what they do, where they go, and when, but what they actually want.
If you do it right, you can figure out what they want before they do, then deliver it and find yourself with yet another loyal customer.
Doing it right isn’t about how much you collect, but what you’re collecting. It’s knowing what metrics to track, what KPIs to watch, and understanding exactly what you’re looking at. Join our latest VB Live event to learn all of this — plus get insight into the marketing analytics investments you need to make, how to turn data into action, and more.
You’ll hear about:
* Generating meaningful AND actionable data insights from marketing analytics
* The role of analytics in creating an engaged, loyal, and high spending customer
* The new segmentation: how analytics drives a more personalized customer experience
* How to prioritize investments in marketing analytics
* Helen Pan, Director of Marketing, Boxed
* Kelsey Cohen, Director of Marketing, FarmLogs
* Stewart Rogers, Director of Marketing Technology, VB
* Rachael Brownell, Moderator, VB
It is now possible to deliver relevant, localized and personalized content instantly, across digital channels and devices globally. Hear how automated content machines can now handle content creation, translation and internet publishing processes.
*Explore the idea that it is now possible to deliver relevant, localized and personalized content instantly, across digital channels and devices globally.
*Hear how automated content machines can now handle content creation, translation and internet publishing processes for your travel business"
This webinar will help those in charge of conducting contests to inspire results and actions to increase sales. Learn how to create a successful SALES contest that can change behavior and your bottom line….which can be FUN! Learn what to to reward, how to reward and types of rewards.
Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.
Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
By 2020, five billion people will be online, with 25 billion devices and machines using the Internet. Many devices will share data and services, and the way we engage with them will fundamentally change. In a connected world, consumer expectations of executing transactions on a phone, tablet, VR device – or even a refrigerator – will be higher than ever.
As time goes on, devices will become smarter and make more and more decisions for us. We’ll be able to create rules as users to tell our devices what we’re comfortable with them paying for automatically. The use cases for rule-based payment are endless!
As such, the onus of creating frictionless download and shopping experiences while overcoming barriers between devices lies with each business. When it comes to recurring and subscription payments, the technology underpinning these user experiences across devices is critical. Seamless, simple, and secure are the watchwords of an IoT world.
Don’t wait until 2020 to address consumer pain points and overcome technological barriers to IoT adoption. Tune in to the latest VB Live event and hone in on the fastest, best ways to prepare for the IoT world. After all, it’s already here. Attend this webinar and find out:
•How companies are already dealing with device connectivity
•How the challenges posed by IoT are being solved for today
•Global consumer attitudes around payments made by devices
•How payments will become ‘invisible’ or ‘translucent’ for users
•Payment technology that will enable devices to make decisions
* Kevin Gordon, Lead Innovation Architect, Worldpay
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
So, what if all customer interactions would be mobile... Are you ready for that? What would you do? The last couple of years we have moved to a reality where the majority of interactions is on mobile. It is not so much about the device, as well as the superpowers it unlocks in terms of relevancy, personalization and relationships. But are we ready?
Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.
In this webinar, you will learn:
* Key considerations when deciding to build versus buy a customer data platform
* How companies are taking advantage of CDPs for more relevant communications
* How data science can improve marketing efficacy
* The trends and market factors driving the need for customer data platforms
* Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
* David Raab, Analyst and Founder at The Customer Data Platform Institute
* Jeff Hardison, VP of Marketing at Lytics
* Stewart Rogers, Director of Marketing Technology, VentureBeat