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Customer Experience

  • The Connected Marketer | What It Is and Why You Must Become One
    The Connected Marketer | What It Is and Why You Must Become One Michael Becker Co-founder, mCordis, Inc. & The Connected Marketer & Alison Murdock, SVP Marketing, Verto Analytics Recorded: Apr 27 2017 30 mins
    Status Quo Marketers hold on to a bygone era of advertising by flooding the market with cross-channel promotions and messaging in the hopes of grabbing an individual’s attention. They struggle to absorb, and maybe, ignore critical facts about how consumer behavior has changed. Connected Marketers, on the other hand, understand that grabbing a person's attention involves a value exchange. These marketers use insights and data to learn when and where to reach the individual and how to meet her needs, on her terms.

    In this live Q&A, we’ll discuss what it means to be a Connected Marketer and why it’s critical to make that shift now. We’ll explore:

    - Attributes of the Connected Individual and the Connected Marketer
    - How marketers use data and insights to engage with consumers
    - Shining examples of companies who embrace connected marketing
    - How to make the shift now
  • Skype for Business: Monitoring Performance
    Skype for Business: Monitoring Performance David Branscome, Microsoft | John Hand, IR | Dave Bottomley, IR Recorded: Apr 27 2017 60 mins
    Skype for Business deployments can be complex, particularly in a multi-vendor environment. This session will look at how organizations can best monitor the performance of a Skype for Business deployment, what the out-of-the-box solution can manage and how it works in with Prognosis. Co-hosted with Microsoft, this promises to be a fantastic session.
  • The 5 Planks of Door Opening Success
    The 5 Planks of Door Opening Success Caryn Kopp, Chief Door Opener Recorded: Apr 27 2017 38 mins
    The first step in closing a sale is the initial meeting. Do you want more of those? Learn:

    -What motivates the right decision makers
    -How to find the ideal prospects
    -The secret to creating compelling messaging
    -Objection responses which work
    -Secrets to hiring the right hunter
    -Techniques for creating urgency
  • API Integration - The Key Accelerator for Digital Transformation
    API Integration - The Key Accelerator for Digital Transformation Hariharan Ganesh - Head of Enterprise Integration, Aspire Systems & Sid Lasley - Global Director, Dell Boomi Recorded: Apr 26 2017 59 mins
    There is a growing realization that to succeed today and going forward, the stakes to remain competitive are directly related to the ability to be a digital business. As organizations move to modernize IT in order to become digitalized businesses for better customer experience, they realize that their traditional architecture aren’t built to support rapid change & innovation in this new digital business environment.

    Join the webinar and learn how Dell Boomi platform and Aspire's Unified Reference Architecture Solution (AURAS - Cloud) can help enterprises to accelerate business agility & achieve digital transformation.

    During the webinar you'll learn about:

    - Why Digital Transformation is challenging and time consuming
    - How API & Integration plays major role in Digital Transformation program
    - Capabilities of Dell Boomi Platform to drive Digital Transformation
    - Role of AURAS in the Digital Transformation initiative
    - How AURAS & Dell Boomi combination helps to accelerate Digital Transformation
    - Success Story of Dell Boomi and AURAS
  • What Makes a Kick Ass Sales Strategy?
    What Makes a Kick Ass Sales Strategy? Liz Heiman Recorded: Apr 26 2017 34 mins
    What is a Kick-Ass Sales Strategy?
    Help your Sales team Build a Kick-Ass Sales Strategy that will help them hit their revenue goals.

    10-Key elements of an effective Sales Strategy
    Using Strategy to support your sales team
    Using positioning statements and value prop to strengthen your strategy
  • 3 Ways to Retool Your Business with Technology in 2017
    3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Recorded: Apr 25 2017 58 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • How to Add Value On Every Sales Call
    How to Add Value On Every Sales Call James Muir Recorded: Apr 25 2017 47 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • CEO PoV: Take Control of your Cloud Application Experience
    CEO PoV: Take Control of your Cloud Application Experience Praveen Akkiraju, CEO, Viptela Recorded: Apr 20 2017 39 mins
    Enterprises are undergoing a revolution in their infrastructure as the application world is being transformed by cloud technologies. Today your applications can be located in the data center, through IaaS, or in a SaaS cloud. Similarly, users are transforming with mobility; no longer are they tied to one location. Enterprises want to solve the problem of connecting users to their applications in a consistent and secure manner.

    The overarching issue is the connectivity between these two worlds as we're stuck in two-decades old technology. Enterprises are therefore challenged with the requirement to transform their infrastructure while integrating underlying legacy technologies, and for the user to access their applications while maintaining policy and security framework.

    Join our CEO as he discusses how IT infrastructure is being transformed during the era of cloud technologies, and how Enterprises across a number of industries can embrace the network revolution.
  • Right on the Money
    Right on the Money Colleen Francis Recorded: Apr 20 2017 46 mins
    Accelerating revenue by changing and exploiting the new transition from buyer to customer
  • Why AI Now?
    Why AI Now? Richard Socher, Chief Scientist, Salesforce | Nicola Morini-Bianzini, Global Managing Director AI, Accenture Recorded: Apr 20 2017 3 mins
    Today’s consumers are already using AI. There are three key reasons why AI is booming now:

    1. Proliferation of data
    2. Algorithmic advances
    3. Compute power - Enterprises should get started now

    Hear what Accenture and Salesforce are saying about AI, in a conversation with Salesforce Chief Scientist, Richard Socher, and Accenture Global Managing Director of AI, Nicola Morini-Bianzino, "Why AI Now?"

    Learn more:
    Einstein.com
    http://cloudfirst.accenture.com/artificial-intelligence-videos.html
  • VR meets marketing: Get ready for this new reality
    VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 19 2017 62 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Sales Strategy Doesn't Start in Sales
    Sales Strategy Doesn't Start in Sales Liz Heiman Recorded: Apr 19 2017 39 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Sales Leadership Practices That Do More Harm Than Good
    Sales Leadership Practices That Do More Harm Than Good Carole Mahoney Recorded: Apr 19 2017 24 mins
    Join this session to discover what science reveals as some of the worst sales leadership practices today. How might some of these common sales development practices actually hurting the bottom line and preventing the improvement of sales people? Is your company in danger of creating it’s own sales problems?
  • The Future of AI
    The Future of AI Richard Socher, Chief Scientist, Salesforce | Nicola Morini-Bianzini, Global Managing Director AI, Accenture Recorded: Apr 19 2017 2 mins
    AI is the future for everything that can be described as data. With time, AI continues to learn on data. Democratizing intelligence across companies of all sizes, AI is for everyone.

    Hear what Accenture and Salesforce are saying about AI, in a conversation with Salesforce Chief Scientist, Richard Socher, and Accenture Global Managing Director of AI, Nicola Morini-Bianzino, "The Future of AI."

    Learn more:
    Einstein.com
    http://cloudfirst.accenture.com/artificial-intelligence-videos.html
  • Creating the Digital Office with Google & DocuSign
    Creating the Digital Office with Google & DocuSign Adam Massey, Google; Tim Proschold, Sereno Group; Scott Harrison, DocuSign; Marshall Nam, DocuSign Recorded: Apr 18 2017 38 mins
    With DocuSign & Google, you can create, edit, and complete documents in minutes right from Google Drive and GMail. DocuSign has been designed as a natural extension to core G Suite applications, enabling users to create end-to-end digital workflows and move seamlessly from an email attachment or file stored in Drive to approval & signature in no time at all. Doing business has never been more efficient. Plus, your clients and partners will love the ease and convenience of signing with DocuSign.

    In this webinar, you'll see DocuSign and G Suite in action and learn how to:

    - Integrate DocuSign with G Suite applications such as Drive and Mail
    - Add multiple signers and set the signing order
    - Prepare a document for signature within Google Drive, GMail, and ZipForms
    - Drag and drop "sign here" tags and other fields for guided signing
    - Track documents from your Chrome browser
    - Automatically store completed documents in your Drive account
    - With DocuSign & Google, things just come together!

    Featured Speakers:

    Adam Massey, Dir., Strategic Technology Partnerships, Google Cloud
    Tim Proschold, VP, Group Strategy & Success, Sereno Group
    Scott Harrison, Sr. Dir., Business Development, DocuSign
    Marshall Nam, Dir. Partner Product Management, DocuSign
  • The Practically Perfect Cold E-Mail System For Prospecting
    The Practically Perfect Cold E-Mail System For Prospecting Marylou Tyler Recorded: Apr 18 2017 47 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • AI and Productivity
    AI and Productivity Richard Socher, Chief Scientist, Salesforce | Nicola Morini-Bianzini, Global Managing Director AI, Accenture Recorded: Apr 18 2017 2 mins
    Humans remains at the center of AI. It's about replacing tasks, not jobs. AI adds a new level of personalization and teaches us what makes us human. With AI, creativity will become more important is the workplace.

    Hear what Accenture and Salesforce are saying about AI, in a conversation with Salesforce Chief Scientist, Richard Socher, and Accenture Global Managing Director of AI, Nicola Morini-Bianzino, "AI and Productivity."

    Learn more:
    Einstein.com
    http://cloudfirst.accenture.com/artificial-intelligence-videos.html
  • Artificial Intelligence for a Better World
    Artificial Intelligence for a Better World Richard Socher, Chief Scientist, Salesforce | Nicola Morini-Bianzino, Global Managing Director AI, Accenture Recorded: Apr 17 2017 1 min
    Advancements in AI must benefit all parts of the population, and should be "Responsible AI". As it can affect people, AI must come with high ethics.

    Hear what Accenture and Salesforce are saying about AI, in a conversation with Salesforce Chief Scientist, Richard Socher, and Accenture Global Managing Director of AI, Nicola Morini-Bianzino, "Artificial Intelligence for a Better World."

    Learn more:
    Einstein.com
    http://cloudfirst.accenture.com/artificial-intelligence-videos.html
  • Customer support: Unleash your superpowers with AI
    Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 13 2017 59 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Tony Jamous, President of Nexmo, part of Vonage
    * Wendy Schuchart, Moderator, VentureBeat
  • Performance Management Made Easy
    Performance Management Made Easy Steven Rosen Recorded: Apr 13 2017 41 mins
    Are you effectively managing performance in your district?
    In Managing Performance Made Easy, Steven shares his sales managers simple approaches to conducting quarterly business reviews, managing non-performing sales reps and managing your boss.
    In this webinar, you'll learn how to:
    •Implement a simple performance management process
    •Conduct impactful quarterly business reviews
    •Effectively manage non-performing sales reps
    •Successfully manage your boss
  • Sales Success
    Sales Success Elinor Stutz Recorded: Apr 13 2017 49 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Disrupting Insurance with IoT, Demo
    Disrupting Insurance with IoT, Demo Joe Policella, Principal Consultant at NTT DATA Services Recorded: Apr 12 2017 8 mins
    Joe Policella presents ongoing exciting new developments for Insurance Industry. performing a live demonstration on how IoT can disrupt traditional business models in the insurance industry. The demonstration of a water leak scenario illustrates Insurance as a Service, Usage Based Insurance/Dynamic Pricing, and Prescriptive Analytics. The demo uses NTT DATA Services’s Insurance IoT Accelerator which is an end-to-end cloud based IoT Fabric
  • Make Your Value Proposition "Sales Ready"
    Make Your Value Proposition "Sales Ready" Lisa Dennis Recorded: Apr 6 2017 46 mins
    The typical value proposition isn’t geared up to be used by sales “in conversation.” Connecting the dots between buyer needs and a product-focused value proposition is hard and not every sales person can do it well. Learn how to deliver a consistent and “sales Ready” message that closes deals.
  • Create more engaging financial wellness solutions
    Create more engaging financial wellness solutions Katy Gibson, VP Product Management, Envestnet | Yodlee Recorded: Apr 6 2017 61 mins
    For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them.

    Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty.

    To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event!


    In this webinar, the panelists will discuss:
    * Pivoting the drivers of change and the evolution of PFM in banking
    * How to improve customer interaction with financial wellness solutions
    * Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications
    * Driving customer loyalty and engagement with the next wave of financial wellness solutions

    Panelists:
    * Katy Gibson, VP Product Management, Envestnet | Yodlee
    * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
    * Colin Walsh, CEO and Co-founder, Varo Money
    * Evan Schuman, Moderator, VentureBeat


    Register today!
  • How to optimize the digital experience with personalization
    How to optimize the digital experience with personalization Lars Birkholm Petersen, VP of Business Optimization, Sitecore Recorded: Apr 5 2017 49 mins
    According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions.

    Register for this webinar to discover how you can increase conversions by delivering more tailored, contextual experiences.

    Key takeaways include:

    · Which data you can and should collect to better understand customer intent
    · How to overcome organizational barriers preventing getting started with personalization
    · What other organizations are winning more conversions by personalizing their experience for customers

    Register today and also receive a new Personalization Toolkit, filled with resources to help you deliver contextual, relevant experiences that boost conversion rates.

    Lars Birkholm Petersen is the VP of Business Optimization at Sitecore and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers.

    Lars has many years’ experience with strategy, marketing, digital analytics and optimization. He has consulted with hundreds of organizations to improve their use of technology in connecting with their customers.

    Today Lars heads the Sitecore Business Optimization Services (SBOS) global team of consultants. Through SBOS, Lars helps Sitecore customers and partners with their transformation from marketing with a brand-centric, static web presence to marketing with a personalized, contextual, omnichannel digital platform that creates great customer experiences and builds loyal customers.