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Customer Experience

  • Refresh: How Freshservice has helped Stitch Fix in its journey
    Refresh: How Freshservice has helped Stitch Fix in its journey
    Ravindra Sunku - Director of IT, Stitch Fix | Miguel Adao - Head of Marketing, North America, Freshworks Recorded: Nov 29 2020 15 mins
    Session abstract:
    Join this session to get insights on
    1) How Freshservice won the right to become Stitch Fix's ITSM solution a few years ago.
    2) Why Stitch chose Freshservice to be the important building block of their vision for the IT department.
    3) And, how Freshservice is supporting/enabling several different functions, including Facilities, HR, Security/Incident Management, Vendor Reviews, Engineering etc.
  • Technology Webinar: All About the CounterPath Softphone SDK
    Technology Webinar: All About the CounterPath Softphone SDK
    Hanna Miller, Vice President of Marketing & Dominique Lacerte, Sr. Software Engineer CounterPath Recorded: Nov 27 2020 29 mins
    Enterprises, service providers, and solution vendors can leverage the CounterPath VoIP Softphone SDK to accelerate the integration of voice over IP (VoIP), video, and messaging into their own applications for desktop and mobile devices.

    This webinar will cover the core features and functions of the CounterPath Softphone SDK, benefits, use cases, and a live tutorial on how easy it can be to use our sample app and CallKit to get started.
  • Think CX Series: Catalyzing Your Digital Transformation
    Think CX Series: Catalyzing Your Digital Transformation
    Ning Gao | Digital Experience Optimization & Personalization, Verizon Consumer Group, Milton Pappas | Former Chief Digital Of Recorded: Nov 26 2020 59 mins
    Building a modern-day digital operation is easier said than done. That’s why we’ve called in the experts to talk about all things digital transformation. Hear from three leaders who have led digital optimization projects at companies like Verizon Wireless, Saks Fifth Avenue, Toys “R” Us, Gilt, and Best Buy.

    You’ll learn:

    - How to create processes that will enable you to meet customers’ demands in real-time
    - Why companies need to look at culture, technology, and talent in their quest to digitally transform
    - How experimentation (beyond just A/B testing) can help you fuel digital growth
    - Why the consumer and their journey need to be at the center of your digital strategy
    - How to push the boundaries of marketing fundamentals as things become more digital
  • My Virtual Test Drive: Design your solution to win customers
    My Virtual Test Drive: Design your solution to win customers
    Hong Liang Low, Associate Account Partner, Salesforce Recorded: Nov 26 2020 90 mins
    As we all adapt to a 'new normal' and prepare to accelerate out of crisis, small businesses must change customer engagement throughout the lifecycle.

    Making the leap from spreadsheets to CRM will have a lasting impact on the people and processes in your organisation, and on customer acquisition and retention rates.

    Join this CRM test drive webinar to get a comprehensive step-by-step walkthrough on how to quickly set up a Salesforce Essentials to make your business more successful.

    In My Virtual Test Drive, you'll see how easy it is to set up your sales organisation to win more customers:

    -Customise and map sales stages for team success
    -Engage customers at scale
    -Close more deals and track all of your customer information, all in one place
    -Test your new sales process, from a new lead to a closed deal and repeat customer
  • Reflect, Reset & Return to Growth
    Reflect, Reset & Return to Growth
    Samantha Whitmore, Regional Vice President of Mid-Market UK Salesforce Emmet Furlong , Senior Solution Engineer at Salesforc Recorded: Nov 25 2020 40 mins
    Mid-size businesses are in a particularly challenging position right now. For much of this year it has been about survival and looking at the long term impact of the pandemic on your business. This webinar aims to guide you and your teams through this challenging times. It is time to help you reflect, reset and return to growth.
  • Datenintegrität für moderne Cloud Data Warehouse und Analytics Architekturen
    Datenintegrität für moderne Cloud Data Warehouse und Analytics Architekturen
    Uwe Hofmann, Marco Kopp Recorded: Nov 25 2020 48 mins
    Die digitale Transformation und der damit rasante Anstieg von Daten verändern Arbeitsweisen, Geschäftsbereiche und Unternehmen. Die riesigen Datenmengen aus diversen Quellen, müssen gesammelt, analysiert und letztlich ausgewertet werden. Traditionelle DWHs sind jedoch zunehmend von dem wachsenden Volumen überfordert. Moderne DWH und Analytics Lösungen für die Cloud verknüpfen den klassischen DWH-Gedanken mit den Vorteilen zeitgemäßer IT-Konzepte und Architekturen und erfüllen die Anforderungen an Flexibilität, Skalierbarkeit und Performance.

    Sie lernen:
    • Warum Datenintegrität im Zeitalter von Digitalisierung nicht vernachlässigt werden darf.
    • Wie Unternehmen sicherstellen, dass ausschließlich vollständige, korrekte, aktuelle und kontextualisierte Daten die Grundlage für MDWH ist.
    • Wie sich daraus analytische Erkenntnisse und unternehmerische Entscheidungen bilden.
  • 個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    Tealium Japan シニア ソリューション コンサルタント 阿部 憲幸 Recorded: Nov 25 2020 47 mins
    昨今企業でのAIや機械学習導入が増える中、多くのプロジェクトが道半ばで頓挫してしまっているという統計データがあります。その理由として、データのサイロ化や事前準備のデータ整備の手間、事後のデータ活用向けた連携に時間がかるといった問題があります。

    Tealium では、7月1日より当社CDPに搭載された機械学習機能「Tealium Predct ML」を一般提供開始いたしました。

    本ウェビナーでは、機械学習導入の課題に触れ、それに対してTealium Predict MLがどのように解決でき、企業のデータ活用を加速できるのか、デモと事例を交えて解説します。
  • Defend Against OWASP Top 10 Threats
    Defend Against OWASP Top 10 Threats
    Shahnawaz Backer, Principal Security Advisor, Shain Singh, Cloud Security Lead, F5 Recorded: Nov 25 2020 56 mins
    Hindsight is 20/20. That holds true for the OWASP Top 10, the threat awareness report that details the most critical security risks to web applications each year. Traditional methods for security controls are lagging behind the need to deploy production-ready apps for continuous deployment.

    Join us in exploring the real-world impact of the OWASP Top 10 and why the guidance is relevant in maintaining a foundational security posture in an era of digital transformation. We’ll dive into real attacks that have recently exploited OWASP Top 10 vulnerabilities and discuss how we can learn from these to provide countermeasures at the speed of DevOps.
  • Industry 4.0: Radical Digitisation
    Industry 4.0: Radical Digitisation
    Toby Redshaw | Simon Parry | John Crawford Recorded: Nov 25 2020 38 mins
    The pandemic has shone a spotlight on how digital can be a truly transformative investment. Enabling companies to not only boost productivity, but also engage and communicate with their employees, customers and stakeholders in a way that they didn't think possible.

    In this session, we’ll discuss the technologies that forward-thinking business are prioritising and already investing in, such as:
    • Artificial Intelligence and Machine Learning
    • Automation and Robotics
    • Core network technologies and 5G

    Attendees to this webinar will hear about:
    • The importance of maintaining the human touch in organisations by finding the right balance when allocating tasks between automation, AI, and humans
    • Why 5G can be such a game-changer. How it can be used to create private wireless networks that provide secure, high-bandwidth, low-latency connections, enabling exciting new solutions like driverless vehicles such as robots and automated forklifts and near-real-time tracking of manufacturing lines. The range of solutions is huge from tracking to safety, predictive maintenance to digital twins.
    • How to leverage these technologies whilst ensuring that human choices shape the workplace and that we are not drawn into an algorithm-driven structure

    Speakers:
    Toby Redshaw, Senior Vice President – 5G Solutions & Enterprise Innovation, Verizon Business
    Simon Parry, CTO, Nokia Enterprise UK, Nokia
    John Crawford, General Manager, Enterprise Innovation and 5G solutions, Verizon Business
  • Your guide to reopening and growth: Salesforce and SafetyCulture
    Your guide to reopening and growth: Salesforce and SafetyCulture
    Kathleen Francis, Salesforce | James Frawley, Salesforce | Hamish Grant, Salesforce | Tina Rozul, Salesforce Recorded: Nov 25 2020 43 mins
    Every business is built on great relationships – on expectations being exceeded. Overnight, the expectations employees, customers and the community have for your business changed.

    Reopening your business, and building productivity and resilience in your team requires safety and trust with employees, customers and the community. So we’ve gathered industry experts across HR, business operations and IT to share best practices that will help you build tomorrow’s safe and trusted workplace.

    Register for this webinar to learn about:

    -The structures, processes and tools Salesforce is using to protect, empower and ensure the safety of employees with work.com

    -The steps SafetyCulture is taking to help companies achieve safer workplaces around the world

    -Best practices from industry experts in HR, business operations and IT to support business growth in the workplace today and the future

    Register now to find out how to reopen and grow safely with work.com.

    FEATURED SPEAKERS

    Kathleen Francis | Senior Director, Employee Success | Salesforce

    James Frawley | Senior Director, Workplace Services | Salesforce

    Hamish Grant | VP of Marketing | SafetyCulture

    Tina Rozul | Director, Product Marketing | Salesforce
  • Search Engine Optimization for Technical Documentation
    Search Engine Optimization for Technical Documentation
    Mordy Oberstein and Justin Simon Recorded: Nov 24 2020 63 mins
    Join us for a free, one-hour topic-based presentation on the value of investing in optimizing technical documentation content for search. SEO experts Mordy Oberstein of Wix and Justin Simon of TechSmith will demystify search engine optimization and its relation to technical documentation. This event is brought to you by TechSmith and Precision Content.
  • Tech Tuesdays Episode 4: How IT Teams Can Make 'Return-To-Work' Safer & Better
    Tech Tuesdays Episode 4: How IT Teams Can Make 'Return-To-Work' Safer & Better
    Joy Su, Senior Director of Product Marketing, Freshworks | Nicholas Jager Director, Digital Technology & Cloud, itSMF USA Recorded: Nov 24 2020 20 mins
    Uncertain about returning to work? In this session, we discuss a three-prong approach that IT teams can take to ensure a safer and superior return-to-work experience.
    Key themes:
    1. The workplace limbo
    2. Three-fold thought to return to work
    3. Technology solutions to consider
  • How Structured Content Powers Health Education at Healthwise.org
    How Structured Content Powers Health Education at Healthwise.org
    Sonja Deines Recorded: Nov 24 2020 43 mins
    Join us for an informative discussion with content strategist, Sonja Deines, about how non-profit patient education provider, Healthwise.org, uses structured content to power their innovative educational efforts. You’ll discover why the organization leverages structured information to deliver evidence-based, easy-to-understand content that helps people make better healthcare decisions.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • You’ve Got A CDP, So What?
    You’ve Got A CDP, So What?
    Tony Peters, Senior Solutions Consultant, Acquia Asia Recorded: Nov 24 2020 32 mins
    Customer expectations are evolving and brands are expected to be able to deliver meaningful personalization that can engage them through their customer journey. The effective use of a customer data platform (CDP) enables brands to address the new ‘paradigm of personalization’ for real business outcomes.

    Even if you have access to manage multiple customer touchpoints (for ie. sales, accounts and service) to have a ‘single source of truth’ when it comes to customer data, have you been able to deliver a consistent, seamless and unfragmented customer experience based on that single source of truth at scale?

    For marketers who are struggling with delivering more personalised, interactive and impactful experiences and campaigns, some help can be in the form of marketing automation.

    In this session you will learn:

    How data sources are connected; how data needs to freely flow back and forth and how can this be activated by martech solutions for desired conversion results?
    How a strong CDP strategy - with necessary processes in place, allows organizations to personalize the customer journey and deliver a seamless Customer Experience (CX)
  • What does it mean to be Consumer Fit?
    What does it mean to be Consumer Fit?
    Kris Russell, Director of Insights and Analytics, Walmart, Allison Spray, Director of Data and Analytics, Hill+Knowlton Strat Recorded: Nov 23 2020 52 mins
    In today’s digital world, only the Consumer Fit survive. Join experts from Walmart, global agency H+K and Brandwatch as we explore what it means to be Consumer Fit and how to bring the emerging best practices of digital consumer intelligence to life.

    Hear from Brandwatch Chief Product Officer Bex Carson as she outlines the key challenges of the modern market research industry, and the products her team are building to solve these problems.

    Take away new ideas from a live panel session with two of the world’s most data-driven brands and agencies who are trailblazing the path for innovation in consumer insights.
  • Back to basics - learn how to find, win and keep customers in the next normal
    Back to basics - learn how to find, win and keep customers in the next normal
    Áine Corcoran, Regional Vice President - Startups UK, Salesforce Kevin Martin, Solution Engineer, Salesforce Recorded: Nov 23 2020 47 mins
    On-Demand Webinar
    Are you an SME who’s way of working has radically changed in recent months but now you want to get back on the path to growth? After spending much of this year on survival mode, it's never been a more important time to get back to basics to build security, future-proof your business model and be ready for growth in the next normal.
  • Технический Workshop ESM
    Технический Workshop ESM
    Андрей Косыгин, ведущий архитектор решений Micro Focus в России и СНГ. Recorded: Nov 23 2020 201 mins
    Компания Micro Focus приглашает вас присоединится к виртуальному Техническому семинару по Enterprise Service Management (ESM).

    На семинаре мы не только обсудим, что такое корпоративное управление сервисами Enterprise Service Management, (ESM), но и увидим, как реализовать этот подход с использованием современных средств ITSM

    Сотрудники ИТ-служб уже привыкли к выгодам, которые несет выстраивание процессов на принципах ITIL и ITSM: это удобно, эффективно, безопасно, ИТ со своим делом справляется, бизнес-заказчик доволен. Но зачастую бизнес, который, казалось бы, должен быть кардинальным образом заинтересован в том, чтобы доволен был его клиент, не использует возможности и наработки ИТ в области управления сервисной деятельностью, продолжая работать по старинке. А между тем, поступающие от клиентов обращения теряются, или пересылаются не туда, или остаются без своевременного ответа…

    Хочется верить, что успешная практика ИТ поможет этим организациям. Тем более что с каждым днем мы видим все больше примеров как средств автоматизации, которые успешно позволяют это реализовать, так и компаний, которые уже работают по новым принципам.
  • Building an Intelligent Enterprise by harnessing the power of cloud
    Building an Intelligent Enterprise by harnessing the power of cloud
    Mathew Joseph, Wipro Ammar Fayoumi, Cloudera Ranjit Rajan, IDC Recorded: Nov 23 2020 57 mins
    The pandemic is the most significant cloud transformation catalyst for businesses. Long digital transformation roadmaps have now been compressed into days and weeks as organizations race to adapt to the new normal.
    Organizations and governments are increasingly optimistic about the potential of the cloud, not just to unlock cost-efficiencies and data storage possibilities but also to fast-track their journey toward a truly connected Intelligent Enterprise, driven by Artificial Intelligence (AI).
    Attend this joint webinar by Wipro, Cloudera, and IDC to evaluate where you are in the cloud transformation journey. Get insights into proven strategies to overcome challenges with cloud adoption and migration. Learn how you can accelerate your organization’s digital transformation-led innovation.
    During the course of the webinar, we will discuss:
    ● The implication of current cloud capability trends in the market and how the pandemic has geared up digital transformation.
    ● Challenges with cloud adoption — change management, security, and deriving ROI
    ● Cloud accelerators to simplify the cloud adoption journey and ensure resiliency, business continuity, and cost-efficient operations.
    ● How organizations can leverage data as a strategic asset in digital transformation.
    ● How to drive innovation and build an Intelligent Enterprise through cloud adoption and AI initiatives
  • Think CX Series: Using Data to Create Great Customer Experiences
    Think CX Series: Using Data to Create Great Customer Experiences
    Veronika Sonsev, CommerceNext; Ben Labay, CXL Agency; Kash Bennett, Evolv Technologies Recorded: Nov 20 2020 58 mins
    57% of customers say they’ve stopped buying from a company due to a bad customer experience. Failing to leverage the right data is partially to blame. What’s the best way to use data to create stellar customer experiences?

    Watch this discussion to learn:

    * How to break down data silos and increase collaboration, especially as more teams work remotely
    * What data sources to combine to gain new insights
    * How to improve the visibility of disparate data and make data more actionable
  • HCL Commerce Fall 2020 Release - Sneak Peek
    HCL Commerce Fall 2020 Release - Sneak Peek
    Gary Schoch, GM, Brian Gillespie, Head of Product Management, Martin Tavener, CTO EMEA, Tony Stankoski, HCL Discover SME Recorded: Nov 20 2020 27 mins
    Join us as we share what's coming in our Fall 2020 release in December. New Google capabilities, Unica Discover integration, embedded CMS and DAM capabilities and much more. Don't miss this opportunity to hear from our leaders and get excited about the new capabilities!
  • Banques et Assurances : optez pour des données fiables, précises et cohérentes !
    Banques et Assurances : optez pour des données fiables, précises et cohérentes !
    Charles Trawinski Consultant Expert, Florence Rabuel VP Sales Sud Europe, Eric Hubert Consultant Solution, Paul Archambault Recorded: Nov 20 2020 62 mins
    Aujourd’hui, les Banques et Assurances doivent faire face aux nouveaux défis technologiques et aux enjeux de la digitalisation.

    Elles évoluent dans des environnements contraints et très réglementés, où chaque action est soumise à une multitude de consignes et de contrôles de conformité.
    Face à un environnement de plus en plus compétitif, la rétention client change la donne pour les services financiers .

    Aussi avoir des données fiables, précises, cohérentes et contextuelles devient un impératif business et Precisely, leader de la Data Integrity vous aide à l’accomplir.


    Points clés du webinar :

    - Amélioration de l’expérience client: la personnalisation de l’offre est aujourd’hui un élément décisionnel capital pour le client.
    - Criminalité financière et conformité : découvrez comment surmonter les difficultés liées aux données et renforcer vos opérations de lutte contre la fraude.
    - Geo-enrichissement des données commerciales avec Precisely ID : un fichier d'adresses avec des informations "géo-enrichies" fournit un contexte et une valeur permettant de prendre de meilleures décisions.
  • La qualité des données à l'ère du Big Data
    La qualité des données à l'ère du Big Data
    Eric Hubert, Célia Lacroix Recorded: Nov 20 2020 58 mins
    Face à l’essor du Big Data et à la multiplication des sources de données, les entreprises ont de plus en plus de données à leur disposition.
    Malheureusement, 40% des données d’entreprises sont toujours inexactes, incomplètes ou indisponibles.

    Parce que l’impact d’une donnée mal qualifiée sur la non-performance est majeur, la gestion de sa qualité doit donc être perçue comme un réel levier de performance.
    Une meilleure vue unique client est un facteur de succès pour accélérer l'innovation des entreprises grâce à des données fiables, tout en obligeant à respecter les exigences réglementaires pour réduire le risque opérationnel et accroître l'efficacité.


    Points clés de notre webinar:
    -Comment répondre aux besoins court terme d’amélioration d’accès, d’intégration et de gestion de la qualité des données
    -Une réelle gouvernance des données avec la mise en œuvre d’une gestion agile des données de référence par domaine métier.
    -Comment obtenir une réelle vue unique client
  • Why Genre Matters for Mobile Game Monetization
    Why Genre Matters for Mobile Game Monetization
    VentureBeat x Facebook Recorded: Nov 19 2020 60 mins
    Learn top rewarded video integrations by game type!

    Research has shown that the ad-supported model of in-game advertising is a major win for
    publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
    gaming revenue ($82.6B) – and that number is expected to triple by 2024.

    But no matter your game genre, if your goal is to maximize the revenue impact of ad
    monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
    latest best practices and research on what works best for your genre.

    In this VB Live event, experts will share stats and user sentiment from research and analyst
    reports covering everything from the best ad formats for every game type — from casual and
    hypercasual, to strategy, action, and RPG, social casino games and more.

    You’ll get an in-depth look at the best rewarded video entry points for your game type, including
    what works best for each genre, common placements, design innovations and value exchange.
    And you’ll learn about how to test ads in your game, no matter what genre it is.

    In this webinar you’ll learn:
    - Insights into in-app ad success by genre
    - The best rewarded video entry points for each game genre
    - How to leverage common A/B testing methods
    - How to make sure ad integrations complement in-app purchases
    - How leading publishers test and prove the revenue potential of ads

    Speakers:
    - Kiel LeBaron, Senior Director, Ad Monetization, Jam City
    - Hahn Kim, Strategic Partner Manager, Facebook Audience Network
    - Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)
  • Solving CIAM Challenges To Drive Customer Loyalty & Revenue
    Solving CIAM Challenges To Drive Customer Loyalty & Revenue
    Andras Cser, VP and Principal Analyst at Forrester and Mary Writz, VP of Product Management at ForgeRock Recorded: Nov 19 2020 60 mins
    Forrester has recently published The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2020, which provides a thorough overview of the market and ForgeRock was named a leader in this report. CIAM is among the most exciting and important area in technology, as customer experience is key to driving loyalty and revenue.

    Many organizations are moving more to the cloud to support customer-facing opportunities but also need to support their on-prem legacy applications. To support this reality and enable a smooth migration to the cloud, today’s enterprises require a comprehensive hybrid cloud IAM strategy.

    Join Forgerock and guest speaker Forrester for a compelling webinar to learn how to ensure a smooth transition to the cloud through a comprehensive hybrid cloud IAM strategy and more about the criteria and methodology of the Forrester report. You will learn:

    - Key trends affecting customer experience
    - Easy-to-deploy technologies that enable customer registration, authentication and self-service
    - Technology buying behaviors, recommendations, and predictions in access management.

    If time does not permit you to join us, no problem, register today and we'll send you the replay.
  • Working in the “Now Normal”: Benefits of Communication Apps on Rugged Devices
    Working in the “Now Normal”: Benefits of Communication Apps on Rugged Devices
    Todd Carothers, Chief Revenue Officer, CounterPath Recorded: Nov 19 2020 41 mins
    Whether your business was ready or not, the COVID-19 pandemic has changed the way we work and provide customer support in the “now normal”. So how can companies quickly adapt to physically distancing workers while providing them communication tools on devices the company already owns? The answer might surprise you!

    Handheld computers, scanners, and rugged devices are already being used for information access and management in retail, manufacturing, transportation, healthcare, and hospitality environments. By empowering these devices with portable phone, messaging, and video calling capabilities, businesses can ensure employees are easily reachable and can collaborate to offer enhanced customer service without having to leave their station.

    Join this webinar to learn how advanced Unified Communication solutions transform handheld computing devices into an extension of the existing corporate phone system, reducing employee contact with wall phones, and making it easier to communicate with colleagues without having to stop by their work areas. We will also explore how deploying a solution like this can be done easily with central provisioning and hosted serviced provided in the cloud.
  • Travel Tech: MICE industry impact
    Travel Tech: MICE industry impact
    Lindiwe Rakharebe, Dr Rob Davidson, Gadi Mbuya, Septi M Bukula Nov 30 2020 12:00 pm UTC 75 mins
    It is widely believed that in the age of Covid-19 and beyond travel technology will play an increasingly pivotal role in shaping the future of the travel and tourism industry at large. There are mixed views about the impact these developments will have on the business models of various travel and tourism industry operators. In this webinar we will hear the perspectives of three key players in the MICE industry – a MICE analyst and expert, a major Convention Centre CEO, and a DMC CEO.
  • Overwhelmed with data from different sources and systems?
    Overwhelmed with data from different sources and systems?
    Phil Coop, Marketing Cloud Director, Acquia APJ Dec 1 2020 3:00 am UTC 30 mins
    We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.

    According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.

    Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.

    The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).

    In this session you will learn:

    - The first step in building a practical customer data integration plan and strategy.
    - How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
    - How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
  • Accélérez l'encaissement de vos factures et réduisez leurs coûts
    Accélérez l'encaissement de vos factures et réduisez leurs coûts
    Ladan Etemad - Business developper Manager et Karim Bouhzada - Expert solution Dec 1 2020 9:00 am UTC 45 mins
    Vous souhaitez réduire vos délais de paiements, de traitement des litiges et de recouvrement ? Découvrez notre nouvelle solution WL Bill Pay & Match pour un parcours d'encaissement 100% #digital vous permettant d'améliorer votre BFR.
  • Refresh: Scripting service management success - Insights from Elsevier
    Refresh: Scripting service management success - Insights from Elsevier
    Kevin Tomes - Service Assurance Manager, Elsevier | Angélica Reyes - Head of Marketing Europe & UK, Freshworks Dec 1 2020 10:00 am UTC 19 mins
    Session Abstract:
    In this session, get insights on
    1) Elsevier’s lookout for a solution that would align with their ambitious objectives and keep pace with their rapid internal expansion.
    2) How Elsevier embraced Digital Transformation with a cloud-first approach to its IT services & operations
    3) With Freshworks’ Direct Partnership Model, how Elsevier’s IT team operated at an unparalleled scale, speed and efficiency.
  • Platform Strategy: How to Harmonize your data
    Platform Strategy: How to Harmonize your data
    Giovanni Lorenzoni, CEO, BitBang; Joe Michniewicz, Head of Partners EMEA & Ian Congdon, Solutions Consulting Director, Domo Dec 1 2020 10:30 am UTC 30 mins
    Extracting value from your data: building a digital first and data-driven enterprise

    In the current and challenging times, organizations are under increasing pressure to learn more from their data. However, the complexity of integrating, governing and controlling the increasing volume and sources of data creates business risk, and often leads to time spent on repetitive manual tasks - all of which can impact performance.

    If you recognize the above as a challenge for you today, and are responsible for data from multiple systems, platforms and tools, facing complexities with data management or grappling with turning data into actionable insights, join this webinar to learn about how you can:

    • Create a scalable data management platform across the enterprise by dynamically integrating data from thousands of sources and systems and running and processing your data at speed with parallel processing and the highest performance.
    • Gain full control over enterprise data by ensuring an adaptable, scalable and automated data governance framework.
    • Extract value from your data by automating your data pipeline and transformation/ ETL processes to prepare data for any intelligence platform further processing like analysis and visualization.

    Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events
    Please also read Domo's privacy policy: https://www.domo.com/company/privacy-policy
  • Leverage all of your customer data to drive effective marketing
    Leverage all of your customer data to drive effective marketing
    Joanna Williams, Head of Performance Marketing, Liverpool Victoria (LV=) * Sophie Crosby, Senior Vice President Product Ma Dec 1 2020 2:00 pm UTC 22 mins
    Over the years, most companies have acquired different technology to handle things like e-mail, advertising, and analytics - resulting in disconnected customer data. Yet customers crave and expect deep levels of personalisation. Marketers need an agile mindset as they are balancing rapidly shifting expectations from both the customer and the business.
    In this session you'll learn:

    * How data unification and harmonisation can unlock massive value
    * How a Trailblazer has created marketing and customer digital experiences that engaged customers and prospects with empathy
    * About the Customer 360 Audiences a single source of truth to connect, segment, and activate customer data
  • Differentiating through data: unlock growth and boost revenue
    Differentiating through data: unlock growth and boost revenue
    Vanessa Norhausen, Checkout.com Dec 1 2020 4:00 pm UTC 45 mins
    In this session we’ll discuss the importance of granular and transparent data to optimize the customer experience, boost conversion and drive more business growth.
  • Managing Remote Teams: Business Best Practices for 2020 and Beyond
    Managing Remote Teams: Business Best Practices for 2020 and Beyond
    Irwin Lazar - Vice President & Service Director, Nemertes; Todd Carothers - Chief Revenue Officer of CounterPath; Dec 1 2020 4:00 pm UTC 42 mins
    We're teaming up with global research firm Nemertes to reveal brand new research and data to help you make the best decisions in managing remote teams:

    - Why work-from-home is here to stay
    - Managing security concerns
    - Methods to cut costs
    - Conquering shadow IT
    - Steps to create a future-proof solution for your team

    In the blink of an eye, companies across the globe went virtual to combat the threat of COVID-19. While this move may have originally been a temporary change, new research shows work-from-home is here to stay.

    Even as lockdown restrictions begin to lift, 35% of companies say they definitely plan to continue to allow work-from-home, and an additional 35% say they’re likely to do so, according to research firm Nemertes.

    That sudden shift to a remote workforce (and now back from it) brings a significant amount of risk, particularly around shadow IT. We're teaming up with global research and advisory firm Nemertes to share emerging research, and talk about how to mitigate risks while building a long-term solution for your team.
  • Tech Tuesdays Episode 5:Dynamics of IT in healthcare: A COVID-19 impact analysis
    Tech Tuesdays Episode 5:Dynamics of IT in healthcare: A COVID-19 impact analysis
    Chris Kuhl & Jennifer Lucas, Dayton Children’s Hospital | Joy Su, Senior Director of Product Marketing, Freshworks Dec 1 2020 5:00 pm UTC 28 mins
    What is the impact of the pandemic on IT teams in healthcare? Know best practices from Dayton Children’s Hospital on delivering reliable, fast and secure services in high-pressure situations.
    Agenda:
    1. Impact of COVID-19
    2. Pandemic lessons
    3. Best practices for reliable service delivery
  • Refresh: RingCentral: Building a foundation for the Future
    Refresh: RingCentral: Building a foundation for the Future
    Fred Chin - Senior Director, End User Services, Ring Central Andrew Cattermole - Customer Success Manager, Freshworks Dec 1 2020 7:00 pm UTC 25 mins
    Session abstract:
    A successful ITSM implementation is built with the future in mind. Join our discussion as RingCentral, the world's leading provider of global enterprise cloud communications and collaboration solutions, sits down with Freshservice to

    1) Discover RingCentral’s implementation from a legacy provider to Freshservice.
    2) How Freshservice delivered unparalleled time-to-value that was key to RingCentral’s success.
  • B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    Peter Strohkorb, International Sales Acceleration Specialist Adviser, USA, Australia, UK Dec 1 2020 9:00 pm UTC 47 mins
    Highly recommended for Business Leaders, Sales Leaders and Reps everywhere.
    International Sales Acceleration Specialist Adviser Peter Strohkorb brings you his views on current market conditions and offers his expert advice on acceleration strategies in the challenging selling environment.
  • How Salesforce is Reopening with Work.com
    How Salesforce is Reopening with Work.com
    Tina Rozul | Judy Fang | James Frawley | Leandro Perez | Vincent Cotte | Dec 2 2020 2:45 am UTC 4 mins
    Learn how Salesforce used Work.com to reopen their Sydney office in 3 months.

    As your workforce returns to the workplace or continues to work from anywhere, Work.com will help you build trust within your organisation, your customers, and your community so you are resilient today and prepared for what tomorrow brings.

    Speakers:

    Tina Rozul | Director, Product Marketing, Salesforce
    Judy Fang | Solution Engineer, Platform specialist, Salesforce
    James Frawley | Senior Director, Real estate and projects, Salesforce
    Leandro Perez | Vice President, Asia pacific Marketing, Salesforce
    Vincent Cotte | Senior Director, Go-To-Market Marketing, Salesforce
  • The Digital Workplace
    The Digital Workplace
    Dirk Schlotter Dec 2 2020 3:00 am UTC 36 mins
    68% of companies now believe that the future workforce will be remote*. A hybrid of remote working and reduced office working will be the new reality. On one hand, this could have positive outcomes such as increased productivity for some departments, but on the other hand, it may also negatively impact work/life balance and raise mental health issues.

    In this session, we will be discussing the changing concept of work, the workplace and the environment that business leaders need to create to thrive in this new world in relation to:

    • Changes to the physical workplace: Offices may need to be repurposed as drop‐in collaboration centres rather than everyday bases, and use more tech such as VR
    • Smarter working: With the proliferation of video and web conferencing, how can you enable more productive collaboration tools such as document sharing, annotation and white‐boarding
    • The importance of security: How to protect the organisation from today's evolving threat landscape especially when the employee's environment is out of your control
    • What to prioritise to enable your digital workplace: Simplicity and integration are key in this area in order to provide employees with a single, app‐like experience across the tools they use every day

    Attend this session to solidify your plans and uncover the journey to the new digital workplace.

    Presented by:
    Dirk Schlotter, Director Global Real Estate & Supply Chain for Verizon Communications.

    * 2020 The Future of Work, Reimagining business as usual, Verizon Research report
  • Advancing AI & Machine Learning in Cybersecurity Threat Prevention
    Advancing AI & Machine Learning in Cybersecurity Threat Prevention
    Sudarshan Sivaperumal, Security Solution Architect, APCJ; Matthew Hum, Security Solution Architect, APCJ Dec 2 2020 3:30 am UTC 58 mins
    Attackers are getting more sophisticated, agile, and more creative. Traditional cybersecurity defenses have been pretty static. Artificial intelligence (AI) and Machine Learning (ML) can be used to detect and analyze cybersecurity threats effectively at an early stage. To match the evolving threats, we explore the industry trends of evolving AI and ML to adapt to the ever-changing landscape.

    In this session, you will gain an understanding of:
    • The need to utilize AI and ML in cybersecurity.
    • The use cases and impact of AI and ML in cybersecurity.
    • What is working and what has not worked.
    • Practical steps you can take now to begin leveraging these technologies to improve your cybersecurity posture.

    Join our panel of industry experts as we explore this brave new frontier in cybersecurity.
  • Mission Critical: UCC in 2021 For Financial Services in APAC/MEA
    Mission Critical: UCC in 2021 For Financial Services in APAC/MEA
    Michael Araneta, Head of Financial Insights in IDC | Kevin Ryder, Chief Product & Marketing Officer in IR Dec 2 2020 7:30 am UTC 34 mins
    Unified communications and collaboration (UC&C) is in the forefront of enabling change in financial services. Whether it is in distributed delivery of financial services, the rise of new channels and modes of
    engagement, agile operations, or meeting new regulatory guidelines, digital transformation succeeds with UC&C. Financial services firms
    with better visibility and control over their UC&C environment become masters of change and transformation.

    Together with IDC, leading analyst firm globally, join us in this engaging webcast where IR's Kevin Ryder (CPO/CMO) and IDC's Michael Araneta (Head of Financial Insights) shares latest insights going in 20201 and how organizations can pursue communications
    and collaboration goals with confidence.
  • Advancing Digital Identity and Signatures in the Nordics
    Advancing Digital Identity and Signatures in the Nordics
    Rammtin Avar, Senior Solution Consultant Dec 2 2020 8:00 am UTC 51 mins
    Over the last few months organisations have been embracing fully digital interactions to remain competitive and deliver the experiences customers want remotely. As businesses are becoming ever more global, it’s critical to ensure compliance with the vast array of international regulations and security requirements that govern the digitisation of traditionally paper-based processes.
    In this webinar, we’ll explore the benefits and challenges of different types of electronic signatures (from simple to qualified) as well as how digital certificates increase compliance and security. Additionally, you will learn why businesses are magnifying the benefits of modern e-signatures with our easy-to-use cloud signatures.

    The session will cover:
    •Adobe Sign, a cloud-based, enterprise-class e-signature service that lets you replace paper and ink signature processes with fully digital e-signature workflows
    •The different types of digital identity (eID) issued by Nordic Identity Providers: Bank ID (Sweden and Norway), Nem ID (Denmark), FTN ID (Finnish Trust Network).
    •How to ensure compliance with different laws and regulations.
    •Cloud signature demo and use cases
    •Q&A

    We’ll be joined by guest speaker Francesco Vetrano from Intesi Group who will talk about how identity assurance is the critical point behind the validity of any e-signature service. Francesco will share how to identify and onboard your customers by using Intesi Group Know Your Customer (KYC) or services allowing authentication with existing Digital Identity issued by Nordic Identity Providers.

    Speakers:
    Rammtin Avar, Senior Solution Consultant Adobe
    Francesco Vetrano, Business Development, Intesi Group
  • How Marketers are Leveraging Customer Success for CDP (EMEA)
    How Marketers are Leveraging Customer Success for CDP (EMEA)
    Rajiv Gandhi, Sr. Customer Success Manager at Treasure Data Dec 2 2020 10:00 am UTC 60 mins
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilising the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • Mission Critical: UCC in 2021 For Financial Services in Europe
    Mission Critical: UCC in 2021 For Financial Services in Europe
    Michael Araneta, Head of Financial Insights in IDC | Kevin Ryder, Chief Product & Marketing Officer in IR Dec 2 2020 10:30 am UTC 34 mins
    Unified communications and collaboration (UC&C) is in the forefront of enabling change in financial services. Whether it is in distributed delivery of financial services, the rise of new channels and modes of
    engagement, agile operations, or meeting new regulatory guidelines, digital transformation succeeds with UC&C. Financial services firms
    with better visibility and control over their UC&C environment become masters of change and transformation.

    Together with IDC, leading analyst firm globally, join us in this engaging webcast where IR's Kevin Ryder (CPO/CMO) and IDC's Michael Araneta (Head of Financial Insights) shares latest insights going in 20201 and how organizations can pursue communications
    and collaboration goals with confidence.
  • The ITAM Triforce: Discover the power of SAM, HAM, and the CMDB
    The ITAM Triforce: Discover the power of SAM, HAM, and the CMDB
    Daniel Slocum and Eric Martinez of ServiceNow ITAM Dec 2 2020 4:00 pm UTC 57 mins
    The workforce is rapidly changing in the new normal, and your asset management must adapt—requiring increased visibility into your hardware and software estate. Otherwise, the risk of IT overspending will continue to grow.

    Hardware Asset Management (HAM) is a powerful starting point for a robust CMDB—empowering the asset and discovery data Software Asset Management (SAM) needs. Join us as we walk through how you can:
    -See how SAM, HAM, and the CMDB work together for optimal ITAM practices and workflow
    -Showcase SAM, HAM, and CMDB relationships and workflows by demoing cross-product use cases
    -Understand the value ITAM can deliver to your organization’s teams and departments—driving down IT spend and providing crucial data to decision-makers and stakeholders
  • Mission Critical: UCC in 2021 For Financial Services in Americas
    Mission Critical: UCC in 2021 For Financial Services in Americas
    Michael Araneta, Head of Financial Insights in IDC | Kevin Ryder, Chief Product & Marketing Officer in IR Dec 2 2020 5:30 pm UTC 34 mins
    Unified communications and collaboration (UC&C) is in the forefront of enabling change in financial services. Whether it is in distributed delivery of financial services, the rise of new channels and modes of
    engagement, agile operations, or meeting new regulatory guidelines, digital transformation succeeds with UC&C. Financial services firms
    with better visibility and control over their UC&C environment become masters of change and transformation.

    Together with IDC, leading analyst firm globally, join us in this engaging webcast where IR's Kevin Ryder (CPO/CMO) and IDC's Michael Araneta (Head of Financial Insights) shares latest insights going in 20201 and how organizations can pursue communications
    and collaboration goals with confidence.
  • Beyond 2020 : Plan for a modern IAM Webinar Series Part 1: Why Modernize
    Beyond 2020 : Plan for a modern IAM Webinar Series Part 1: Why Modernize
    Avinash Rajeev, IAM Practice leader - PwC US LLP and Allan Foster, Chief Evangelist, ForgeRock Dec 2 2020 6:00 pm UTC 60 mins
    Part 1: Why Modernize: Building the case for replacing legacy IAM systems

    Why make the investment when everything seems manageable as it is now? We build the case for replacing legacy IAM systems – from cost savings and risk reduction to driving customer experience, deploying new commercial services, and addressing corporate compliance.

    Join ForgeRock and PwC to learn exactly why a modern IAM platform its critical for for your digital transformation, and learn from the experts about

    - Short-term and long-term benefits of modernizing IAM
    - Preview of what a modern IAM deployment looks like
    - Potential roadblocks to consider and how to overcome them

    Bring your thoughts, questions and challenges to the table as we uncover the true value of modernizing your IAM system.
  • How data is revolutionizing game creatives for UA
    How data is revolutionizing game creatives for UA
    VentureBeat x YellowHEAD Dec 2 2020 6:00 pm UTC 60 mins
    Creative is the key to user acquisition and is going through an evolution. Gone are the days of
    guesswork and hunches for creative production — data is now leading the charge, and
    industry/category best practices have evolved. With data, you can optimize creatives for
    different social media platforms, find the right creative for each audience in each geo on each
    platform, drill down to the elements that resonate with your audiences, and more.

    In this VB Live event, GamesBeat, yellowHEAD, Zynga, and Snapchat will discuss how to
    optimize creative for user acquisition; how to create your own set of best practices for every
    target audience and geo; how to gain a competitive edge through new, groundbreaking creative
    processes and technologies; and more.

    Registration is free!

    You'll learn about:
    - How data-based creatives boost user acquisition
    - Developing your own set of best practices
    - Optimizing creatives for every social media platform
    - How to gain a competitive edge in your UA efforts with smart creative ideation
    - And more!

    Speakers
    - Maria Waters, Head of Conversion Optimization, Zynga
    - Oliver Wapshott, Creative Strategist, Snap
    - Noa Miller, Marketing Creative Strategist, yellowHEAD
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • How Marketers are Leveraging Customer Success for CDP
    How Marketers are Leveraging Customer Success for CDP
    Max King, Customer Success Engineer at Treasure Data Dec 2 2020 6:00 pm UTC 60 mins
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilizing the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • Configuration Database Enables Automatic Assembly of Technical Documentation
    Configuration Database Enables Automatic Assembly of Technical Documentation
    Alex Masycheff Dec 2 2020 6:00 pm UTC 60 mins
    When complex products, such as aircraft, automobiles, or factory machines, are delivered to customers, they typically come in a customer-specific configuration. The configuration determines the components included in a particular product.

    For example, when an aircraft maker sells an aircraft to airlines, each airline orders their own configuration of the aircraft. Needless to say that a component (such as an engine or a certain version of the software) may be part of multiple configurations, and new configurations are constantly built. Engineers provided with the configuration name, usually have a way to find out which components should be included in each configuration.

    Technical documentation teams also need to have an efficient (and preferably automated) way to identify which content describing individual components is required for a specific configuration and to assemble it into a complete set of documentation deliverables.
     
    In this webinar, you will learn:

    - What a configuration database is
    - How product content is matched to the product configuration
    - Why the traditional way of content profiling doesn't always work for configuration-based product assembly
    - How Boolean statements can be used in conditional content expressions and why they make conditional content filtering more flexible
    - Why content has to be in a structured format to enable automatic content assembly
  • Effective Leadership in a Virtual Workplace
    Effective Leadership in a Virtual Workplace
    Ron Insana, Senior Analyst, CNBC & Susan Scott, Fierce Founder Dec 2 2020 6:00 pm UTC 60 mins
    Authenticity, inclusion and transparency are always key to effective leadership. But they're more important than ever when workers have gone virtual. These are the muscles that today's leaders must exercise if teams are to succeed, because "team" means something different now than it did a few months ago.

    Find out what Susan Scott, founder of Fiercelnc.com, and business journalist Ron Insana have to say about leadership in this new way of working.