In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.
Owen Richards. Managing Director. Air Marketing GroupRecorded: Oct 22 201964 mins
Reasons to Attend:
Outsourcing your sales, lead generation or telemarketing activity can be a fantastic way to grow revenue. But why wouldn’t you simply grow an in-house team?
The reality is that both models can work well, but without the right systems and processes, both have many potential pitfalls.
In this webinar, we explore the potential risks, upsides, and downsides of in-house vs. outsourced, as well as analysing the differences in investment levels, time and resource.
You should attend this webinar if inside sales, telemarketing or lead generation is, or could be, part of your growth plans and if you’d like to learn more about which model is right for your business.
•The benefits if both outsourcing your sales and lead gen
•How to choose the right outsourced sales partner – What to look for
•The benefits of building your own inside sales team
•How to setup and in-house Inside sales team successfully
•The investment level required for both models
•How to measure your investment and return
•Running a combined in-house/outsourced model
Roger Lee, Director Customer Success, GridspaceRecorded: Oct 10 201960 mins
We’re ready to help you evaluate the right speech analytics solution for YOUR organization. Join us on October 10 to learn all you need to know about Speech Analytics from the bottom up.
In this 30 minute education series webinar we’ll help you get a better understanding of:
*What you need to know as you research your options, including critical questions to ask to avoid speech analytics failure
*How to establish a high-level business case
*Proof of value (POV) before you buy
Join Roger Lee, aka Professor CXi, Customer Success Leader with Gridspace, as he shares valuable insights that will help make you an informed buyer.
Keith Rosen: CEO of Profit BuildersDec 5 20192:00 pmUTC60 mins
Reasons to Attend:
Sales training doesn’t develop sales champions. Managers do. If you want to make your people more successful and have them live their fullest potential today, first make your managers and salespeople best in class coaches – the critical and missing skill of top sales leaders.
Join Keith Rosen, global authority on sales and leadership and award-winning author of Coaching Salespeople into Sales Champions and Sales Leadership to discover how you can become a more effective leader by developing the habit of coaching to boost sales and productivity, develop sales champions, retain top talent and most important; builds trust.
During this interview, you will learn how to:
• Ask more questions, give less advice, and build the trust and accountability to rely on people to do their job
•Reduce your workload and save over 20 hours every week on unproductive, wasteful activities
•Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos
•Improve forecast accuracy, achieve business objectives, boost sales faster, as well as a winning and retaining more customers
•Create buy-in around strategic change and improve daily performance metrics
•Assess company readiness and ensure implementation of a successful, sustainable coaching initiative to create a healthy, happy workplace and extraordinary sales leaders
•Turnaround underperforms fast, and identify the critical conversations managers engage in. (Leveraging CRM, account, pipeline, performance, deal reviews, etc.)
Robin Gareiss, President and Founder, Nemertes ResearchRecorded: Oct 9 201959 mins
Intelligent Customer Engagement Series [Ep.5]: CX Success Stories Require Technology, Leadership, Data
A great story requires more than a compelling narrative. Marketing teams can significantly elevate their success with the right combination of leadership, technology, and data derived from well-planned customer interviews.
Crafting that perfect story requires an expanded mindset about what comprises “marketing.”
In this webinar, join Nemertes Research President Robin Gareiss, who recently completed detailed research with 518 companies on how they use advanced technologies and reshape their organizational structure to improve customer experience. Based on this research and her experience as a journalist, marketing content developer, and CX advisor, she will cover:
1. Organizational overhaul: Why a Chief Customer Officer is vital, and how the CMO and CCO work together for joint success.
2. Technology leverage: What are the key technologies and contact-center initiatives that result in measurable CX success—ultimately delivering crucial data to marketing teams that support their success stories?
3. The perfect story: How to conduct interviews that get real-world data to support your mission.
Nazma Qurban, Chief Revenue Officer, CognismNov 28 20192:00 pmUTC60 mins
In 2017, millennials comprised 35% of the UK workforce. By 2020, they are projected to represent an astounding 50% of the total global workforce.
They bring wants and needs which differ greatly to previous generations, and hold more bargaining power than ever before in the labour marketplace.
With that in mind, companies and business leaders need to be made aware of how to harness that power in their favour. Nazma Qurban, Chief Revenue Officer at Cognism, has built a high-performing sales team that is made up of 98% millennials.
In this inspiring and insightful webinar, Nazma will demonstrate how to motivate millennials – by being a mentor, not a manager.
•Why understanding millennials is key to your business’s future success
•Identifying misconceptions about this generation and demonstrating why they are incorrect
•How millennials have been integral to Cognism’s growth and success
•How to create an honest, transparent and inclusive working culture that millennials thrive in
Deb Calvert, sales trainer, coach, researcher, author & speakerRecorded: Oct 1 201935 mins
It's baaaack! Deb's annual review of the latest and greatest sales hacks you won't want to miss out on. Most are no cost or low cost, and all of them have been personally tested in the field. Best of all, YOU can access these tools on your own to save time, automate processes, connect with buyers, and make the most of every single sales day.
Evan Kirstel & Tom CrossRecorded: Sep 27 201923 mins
This is a weekly one-hour livecast with Evan Kirstel and Tom Cross discussing the highlights of the week titled: What’s REALLY UP and Down For the WEEK in TECH
with Topics for Each Week
- Customer Experience - Good, Bad, Ugly
- Tech – Up’s and Down’s
- Gadgets – Love/Hate
- Ideas for Action
- Random Weird Events
- Coming Soon - Future Thoughts
Neil Kostecki, Senior Product Manager, CoveoRecorded: Sep 26 201937 mins
The customer community. Product information pages. Your website. The support site. How many different places do your customers visit when they are self-serving?
Your customers are using multiple channels to find the information they need as part of one continuous self-service journey—and it’s time to approach your self-service strategy the same way. With so many touchpoints in different channels in the customer service journey, support leaders are faced with a unique challenge to unify the interactions and data in their self-service strategy to meet the demand for relevant and effortless experiences.
An intelligent self-service strategy outlines every touchpoint of the support journey and the experience it should deliver, based on the customer’s context and intent. In this session you’ll learn how to build a self-service journey map that will help you outline:
- A process to create and reuse support knowledge and content in the flow of work and self-service.
- A map of your support touchpoints and how they should leverage the context, information, and behavior other touchpoints are capturing in order to deliver relevant and consistent experiences.
- Which metrics and KPIs you need to track for each channel to measure success and create a continuous cycle of improvement.
Andrew Crowder & Lipika BrahmaRecorded: Sep 25 201960 mins
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave.
That’s why personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue.
Join us to learn how Acuity Brands -- the largest manufacturer of lighting and lighting control systems in North America -- completely rebuilt its search-led website in just five months and on budget. Andrew Crowder, VP of Enterprise Architecture, will share his team’s strategy for executing on a critical imperative that came with high expectations, with tips on planning, lessons learned, and what’s next for search.
Attend this webinar and learn:
- How to plan and execute a large search-enabled site on time and on budget
- Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time
- The efficiencies of enabling business users to manage search right from Sitecore
Transformations are hard. According to a McKinsey study, only 26% of executives surveyed consider their transformation programs were successful. The success rate is 17-19% for companies with employee size of 5000+.
Planning for success is thinking beyond stakeholder's value. The Business Roundtable's recent announcement is a paradigm shift from "shareholders" to "all stakeholders".
With the future driven by digital and experience, companies must think thru 6 dimensions to improve their chances of success. This webinar talks thru the 6 dimensions and what each dimension entails for companies to align with the Business Roundtable pronouncement.
Business Espionage & Sabotage Seminar on Building a Corporate Intelligence Agency (CIA)
"Competitors have this time prevented us from knowing enough about them; but we have not prevented them from knowing far too much about us.”
Critical analysis on building an ultra artificial intelligence and quantum computing for business intelligence gathering, internal and external threat assessment, competitive intelligence, customer assessment and actions and more.
David James, Product Marketing Director at Coveo and Neil Kostecki, Sr Product Manager at CoveoRecorded: Sep 24 201925 mins
Meaningful support interactions no longer reside just inside the Help page. They're embedded throughout all of your digital properties -- becoming part of your digital DNA -- to meet customers where they're at using personalized content based on previous successful interactions of others. In this instructive, how-to webinar we'll look at ways to embed personalized support journeys to drive case deflection and self-service success using chatbots, in-app search, personalized workflows and contextual recommendations.
ISM Fellow, Steve BurtonDec 19 201911:00 amUTC30 mins
Let’s face it… selling isn't easy. Sometimes it seems easier to lure a ravenous lion with a lettuce leaf than hit your monthly sales target. Even the best, most seasoned salespeople will feel pressurized from time to time and result in them not hitting the target. It’s this pressure that spawns excuses – excuses that detract attention away from a salesperson’s performance (or lack of it).
I hate hearing excuses; it feels like people are trying to blame others rather than accepting their own failings. But what are the top excuses you’ll hear from a salesperson?
Andy Peart, Peter Joles, Yelena KasianovaRecorded: Sep 18 201945 mins
One of the main reasons bots are failing is their lack of conversational ability.
Brilliant bots must give users a human-like experience, therefore if you’re building a bot, you need to make sure it is able to truly handle natural language conversations.
Many of the bots out there may work fine if you follow a linear and prescribed way of engaging with them, by asking the questions and providing information in exactly the way the bot developer intended. Unfortunately, we as humans, tend not to do this—we communicate using natural language; we branch off at tangents, we circle back, we miss out crucial facts and figures, we ask for clarifications. We want to be able to speak to bots in a human-like manner, and we want those bots to understand us.
Join Andy Peart, CMSO at Artificial Solutions as he discusses what steps to take to create a brilliant bot. As well as, Peter Joles, who will demo a Teneo built solution.
Sign up to get a 90-day free trial with your own developer sandbox of Teneo containing all the tools needed to build, deploy and analyze advanced conversational AI solutions. Visit www.teneo.ai to get started for free.
Sajan Jacob, Head - Business Development & Strategy UK & Europe, TCS InteractiveRecorded: Sep 17 201932 mins
How can banks and financial institutions deliver great experiences in the fragmented digital world?
Successful financial services firms have reputations and brands that convey trust. Many have embraced digital channels for reaching and engaging clients and prospects and, ultimately, for building relationships with them. But in today’s world, true success focuses on the experience—the sum total of offerings, interactions, and transactions. An integrated, programmatic, and highly automated approach offers the best way to accomplish this goal. So: How do you do it? The short answer is by adopting a unified technology platform. A robust technology platform can unite and simplify your digital marketing activities (integration), allow you to be even more data-driven (programmatic), and to make it faster and easier than ever before (automated).
Rebecca Gaspar, Global Head Content Services, TCS InteractiveRecorded: Sep 17 201929 mins
You’d be hard-pressed to find an industry that needs content marketing more than financial services. Why? Because truly useful content increases engagement with intangible, mystifying products. Join me for a discussion on:
• Understanding what helps banking customer overcome barriers to entry.
• Using new technology to match content to customers in digital, personalized micro-moments.
• Creating a content strategy and plan that will engage your audience and turn them into customers for life.
• Tracking and measuring the impact of your content marketing efforts to understand the ROI of content.
Santha Subramoni, Head for Intelligent Process Automation, Automation & AI, TCSRecorded: Sep 17 201931 mins
From regulatory compliance to risk mitigation, due diligence processes in today's financial institutions are a critical element of client on-boarding.
A multinational investment bank and financial services company automated their manual process for scanning, classifying and reporting on news articles related to their clients (client hits) with an intelligent recommendation engine—reducing the processing time from 1 day to 2 hours, increasing accuracy of information classification and delivering more relevant content to the business teams. Discover their journey to intelligent customer data management.
Mark Floisand, Chief Marketing Officer, CoveoRecorded: Sep 12 201935 mins
Self-service has proven its worth in driving case deflection, lowering overall support costs and personalizing the customer experience. But did you know that strong self-service programs are strongly correlated to business and support revenue growth, employee retention and overall agent morale?
To truly reap all of the potential benefits of your self-service strategy, companies must go beyond short-term benchmarking and project-by-project “baby steps.” True transformation starts with a solid foundation that can grow across organizational silos and departmental barriers to deliver relevance across your self-service sites.
Register to listen to this prescriptive session which will outline vital steps that you can undertake to transform your self-service strategy and understand the true value it is having on your business, underscored by examples from pacesetters and new research showing an opportunity for a dramatic re-think of the metrics that self-service can really impact.
Jesse DeMesa, Partner, Momenta Partners AdvisoryRecorded: Sep 12 201957 mins
There is no one-size-fits-all-strategy for implementing digital innovation, but there are best practices and experiences you can leverage to enable your firm's road to change in the 21st century. Momenta Partners has created a playbook gleaned from practitioner's perspectives on how to best navigate digital transformation, and we'll share our insights with you in this webinar. This webinar is for CEOs and leadership teams seeking insights and actionable intelligence by example.
We will take a look at:
- The steps of a firm's digital transformation journey
- The best approaches to beginning your transformation journey
- Getting your team to embrace digital transformation
- Building a playbook to help you achieve your transformation goals
- Best practices for adoption
Xabier Izaguirre, Head of Planning, Oban InternationalOct 24 201910:00 amUTC45 mins
Reasons to Attend:
Oban has helped several clients across various sectors and has learned a few tips and tricks to influence the whole lead generation process: from setting out a strategy based on audience insight to write content and promote it online.
This is an opportunity to gain some basic insight into how marketing departments can increase the rate and efficiency in generating leads for sales departments.
•Ways to understand your audience better and prioritise countries
•Techniques to generate content ideas to attract more prospects to your site
•Whether capturing date is always better
•Best practice in data capture
•How to use paid media to drive users to your site
Kerry Nutley. Strategy Director – HCM OracleNov 5 201911:00 amUTC60 mins
Reasons to Attend:
Organisations of all sizes are often clear about why customers should buy from them. However, understanding how this translates into the 'how and the what' of the front office in terms of sales and marketing can be hard to articulate. With new sales trends and online sales blurring what is sales and what is marketing, organisations and sales leaders need to be clear on organisations boundaries and who does what.
Can you say with confidence your front office operating model is aligned to maximise the changes in a digital and dynamic selling environment?
A clearly aligned operating model can help maximise return and sales effectiveness by focusing you on the interactions and customers that count. This session will walk through the layers of a front office operating model to challenge your thought process, asking ... is your front office operating model fully aligned for today’s market and up and coming sales trends?
Key trends in sales in B2B
What this means for your sales and marketing organisation and supporting operating model
How key trends are changing the seller landscape in terms of what sellers do
Gordon Glenister, FISMNov 12 201911:00 amUTC60 mins
Reasons to Attend:
If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business
•Are you membership ready – the different types to consider
•How to create a membership programme
•Understanding the importance of member engagement
•Why they join, why they leave
Leena Walavalkar, Chief Innovation Evangelist, TCSNov 14 20191:00 pmUTC29 mins
Intelligent systems offer emerging market opportunities with enormous potential. The SHINESeniors project represents the power of a design-led approach to value creation to deliver hyperpersonalization through
•Intelligent systems evolution
•Design in agile business
•Adapting business, leadership and strategy to embrace technological change
China's leading auto manufacturer fuels safety through connected cars.
By harnessing the abundance of data from sensors through microservices-based integration enabled by TCS' intelligent ecosystem integration platform for their connected cars program, the company aims to reduce human-error based accidents with an autonomous driving solution.
How are omnichannel fulfillment strategies disrupting traditional supply chains?
The supply chain is transforming to an Enterprise Supply Network - the foundation for Ecosystem Commerce built on the connected ecosystem paradigm. Executives must leverage Business 4.0 Enterprise Supply Network management and emerging Ecosystem Commerce Platforms.
Digital transformation is about applying a structured approach to harnessing abundance. Many CIOs are striving for this by automating crucial business process activities with a machine-first philosophy but are running into challenges. Learn three best practices for overcoming AI obstacles through relevant examples from industry-leading enterprises.
Manish Savla, Client Partner, TCSNov 14 20193:30 pmUTC29 mins
Today’s Business 4.0 era demands enterprises deliver on agility. With customized products, complex buyer demands & legacy operation constraints, supply chain challenges are on the rise. Find out how a leading chemical enterprise is harnessing abundance & leveraging ecosystem to deliver winning business outcomes.
Simon Murthwaite / Sales Director/ Air Marketing GroupNov 19 201911:00 amUTC60 mins
Reasons to Attend:
A multi-touch, multi-channel sales and marketing process will always prove the most successful. Yes, that means cold calling and social both and can work seamlessly. But how do they integrate and how do you ensure success?
This webinar will be focused on the full spectrum of sales and marketing mix available. Taking you right through the customer journey and how to ensure prospects remain engaged.
Should you be doing a bit of everything? Or are you better doing a small amount really well? And if you’re only going to embark on an ambitious sales and marketing plan, what are the options that give you the biggest return?
But what happens when the prospect disappears of the face of the earth? Or if an MQL doesn’t qualify to an SQL? Or even once a prospect becomes a customer. How do you build a process that maximizes your revenue opportunities across the customer or buyer journey?
Well, that’s what we’ll explore.
•Which channels are you forgetting?
•Which channels do you need to explore further?
•Where are your customers?
•How are you ensuring every engagement has the maximum opportunity to produce the most value?
•Where’s the hole in your marketing and sales process?
•How to successfully integrate sales and marketing processes, to deliver revenue
Chris Murray, founder of the Varda Kreuz Training GroupNov 21 201911:00 amUTC60 mins
Reasons to Attend:
Some sales philosophies will tell you that - if you follow a simple formula – customers will never interrupt your presentation with an objection.
But that’s just nonsense.
And - contrary to popular belief - prospects aren’t sitting in darkened rooms trying to invent new fiendish ways to stop you from selling your stuff.
If people regularly tell you;
• that you’re too expensive - or
• that they’re already happy with their current supplier – or
• they’ve had problems with your company in the past - or
• your lead time is too long
Then you need to jump on to this webinar so that I can share with you how to overcome every single objection that you’ll ever hear.
Everyone who attends will walk away with this tool box of sales gold;
• How to overcome every genuine sales objection – including those based on price
• The names of the four headline objection types and the silver bullet that takes each one of them down
• The three reasons that salespeople fail to overcome the most difficult customer objections – and what to do about them
Andre Andersen, Motivational Guide and TrainerDec 3 201911:00 amUTC45 mins
Reasons to Attend:
Leading yourself or others, it doesn’t matter. At the end of each day, we are all looking for meaning and purpose for what and why we get out of bed every morning.
It's an important aspect that impacts our daily lives.
As a business and leader, you play an instrumental role in helping your employees finding purpose, and it should start with your business being 'purpose-driven' instead on 'product/solution' driven.
Many employees feel that they are just working for a paycheck and aren’t contributing to the greater good of society.
Without a sense of purpose, it’s difficult for employees to connect with their work and their company. Working with a sense of purpose boosts employee motivation, productivity, morale, and overall job satisfaction.
- What is purpose or meaning?
- How do I find it?
- How can I help others to find it?
- Why should I care?
Stella Dixon: Training Manager, Aggregate IndustriesDec 9 201911:00 amUTC30 mins
A suggested approach to developing commercial skills in Business Graduates in the construction industry.
Reasons to attend
Commercial awareness is one of the key attributes cited by many employers as being essential to employability, but unfortunately, one that many people seem unable to demonstrate. It comes up time and time again in job advertisements, discussions between recruiters and on careers guidance websites. But what does 'Commercial Awareness' really mean, and how can you develop it?
Lawrence Keltie, Sales Enablement Specialist, ShowpadJan 21 202011:00 amUTC90 mins
Many sales leaders are challenged by faltering sales often caused by the growing gap between buyers and sellers.
So, how are B2B companies going to boost buyer engagement and retention to meet the tough sales targets? Join our webinar on 17 September to gain insights into the results of our recent salesforce survey, including:
•Sales Enablement - how companies are planning to embrace it
•Sales Training - what are the pitfalls and the plans for change
•Digital transformation - what are the plans now and in the future
You will also learn why companies like Rockfon, Fujifilm and Cox Automotive have invested in Showpad sales enablement technology to boost buyer engagement, retention and growth.
Don't miss the must-attend webinar for sales and marketing professionals!