Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.
When you don’t have a solution for data, you fall back on slow, suboptimal tactics for accessing data, denying business users and decision makers access to the most accurate, up to date, and relevant information.
Learn how Talkdesk went from a chaotic world like the one above to being a company where people can easily explore data and quickly get a 360° view of every account. Using FiveTran and Looker, Talkdesk’s product manager was able to tie all their now-centralized data together to create a powerful and stable environment for data discovery.
From this webinar, you will learn:
• What a centralized data store can do for you and how you can achieve that
• Why you should be transforming your data at the time of query, not before you load it into your database
• How one man created a company-wide data platform in one month
Watch to understand how to take control of your data and use it to drive results.
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 5 will include 15 minute Tech Talks on HPCC Systems. Speakers include:
Jeff Bradshaw, Proagrica - Interlok Deep Dive
Jon Burger, LexisNexis Risk Solutions - Hive 360
Rodrigo Pastrana, LexisNexis Risk Solutions - WsSQL
Bob Foreman, LexisNexis Risk Solutions - ECL Tip of the Month
With dramatic increases in prescription opioid availability, usage and spending, this session will explore popular fraud schemes associated with drug abuse and discuss effective data mining to identify such behavior. This session will help investigators combat the opioid epidemic through discussion of contributing factors of opioid availability, common fraud schemes used by drug seekers and Federal and State intervention strategies aimed at reducing prescription opioid abuse.
‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.
There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.
Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
La industria de los medios digitales se está volviendo más competitiva cada día, debiendo optimizar la creatividad y el pensamiento estratégico para poder conseguir sus metas de negocio. Los ingresos digitales no compensan a los ingresos tradicionales de medios impresos, la publicidad y las audiencias están cada vez más distribuidas en entre redes sociales y distintas formas de monetización de anuncios.
Únase a Gabriel D'Onofrio, General Manager LATAM en Cxense para comprender como las 4 principales tendencias de la industria están afectando su negocio,, y conozca cuales son las opciones estratégicas más recomendables en base a casos de éxito para poder continuar creciendo en un entorno cada vez más competitivo.
Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer.
- How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device?
- Which social and content apps rank high and for whom?
- A focused look at three types of consumers who play games, shop, and listen to music
Tableau is the one of the leading players in analytics, and like any company, Tableau needs to make decisions about sales data. As a data company, we’re always on the hunt for the best way to look at sales information to help make decisions about quota, territory management, and must-win deals.
In this webinar, see how the sales team at Tableau have made sales analytics and dashboards part of their team daily routine. We're going to dive deep into the dashboards that sales leverage to manage their time, measure performance, collaborate globally, strategically target territories, and more. Joe Clarke, Tableau's UK & Ireland SalesManager will show you how sales performance management is obtained and adopted across the organisation.
For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”
The talk will showcase SOASTA’s data science capabilities for the following outcomes:
- Alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
- Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
- Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
Useful insights are wasted every day because your employees and customers analyze data in silos. What if you could unlock the collective intelligence of your people and your data?
Birst 6, the newest release from the global leader in cloud BI & analytics, connects your team’s insights through a network of analytics in the cloud, for trusted insights and smarter business decisions.
Watch this webinar and be among the first to learn about Birst 6. In this webinar you will:
- Learn how Birst Connected Data Prep empowers business people to smartly access, prepare, and network data on their own.
- Understand how Birst’s network of analytics eliminates disconnected silos of information.
- Watch a demonstration of the new features in Birst 6.
The healthcare industry is transitioning to adjust to a more digitally reliant world. As healthcare organisations convert from a fee-for-service industry to a value-based payment model, they need to have modern technologies to support all aspects of clinical and financial operations. Healthcare administrators need the right technological tools to improve operations, address patient care more effectively, and solve industry challenges.
A modern BI&A platform can offer advanced analytics solutions for the healthcare industry in a variety of applications, providing whole-system analytics to bring together clinical, operational, and financial data.
In this webinar, presenters Ronald van Loon and Angelika Klidas will discuss:
•Trends and challenges within the healthcare industry.
•Relevant use cases for BI&A platforms within a modern healthcare environment.
---Effectively addressing patient satisfaction levels and experiences.
---Population health and care management for best possible outcomes.
---Measuring quality scores and outcomes for healthcare best practice compliance.
---Provider performance analysis across care continuum.
---Improving labour utilization and evaluation.
---Focusing on patient and clinical care from an operational position.
•Increasing the value of healthcare data via a modern BI&A platform.
Please join presenters Ronald van Loon and Angelika Klidas at the conclusion of the webinar for an interactive Q&A.
Data-driven marketing is all about...the data. To get the performance you want from your MarTech systems, learn the most common marketing data fails and how to overcome them.
Engage with experts from Openprise and The Marketing Scope as they share:
* How to assess if data quality is holding your campaigns back.
* Best practices to improve the data you already have.
* How to improve your segmentation and personalization efforts.
* Which processes to focus on to get the most bang for your buck.
Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth.
However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive.
In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams.
1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more
2. How to democratize data access while still securing sensitive information to specific teams / people
3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help
Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.
Every day, organizations are impacted by cyber-attacks. Misleading indicators, complex security incidents, and evolving intruder patterns require new threat intelligence and analytics. With millions of data to analyze, every second counts - augment your security tools with real-time threat hunting capabilities and new research insights.
Join experts Jason Stamper, Analyst for 451 Research, and Eric Tran-le, CMO for Logtrust, as they affirm how essential real-time threat hunting is for cybersecurity teams, and share new insights and tools for combatting attacks.
• Learn new trends in machine data analytics from 451 Research
• Pinpoint cybersecurity attacks and unusual behavior
• Visualize an attack graph
• Detect intruder paths and potential vulnerabilities
• Leverage a single source of truth
Join guest speaker Brendan Witcher, Principal Analyst at Forrester Research and Tom Wilde, Chief Product Officer at Cxense as they break down the complex world of “personalization” and how easy-to-use cloud-based solutions are changing the game for publishers and marketers alike. Register for this complimentary webinar and discover how real-time, online personalization has evolved to provide the ultimate customer experience.
Understanding the customers’ business model and reaching a healthy consensus between the push of technology (e.g., IoT and 5G) is required in data center design and planning to meet the demand for ubiquitous coverage and the demand of data anytime, anywhere. This presentation will provide an overview of data center design, the changes in the upcoming revision of ANSI/TIA-942 Telecommunications Infrastructure Standard for Data Centers, and review use cases in the implementation of ANSI/TIA-942.
Jonathan Jew, J&M Consultants
Glenn Sexton, President and Principal Consultant, NIS
1 BICSI CEC
About TR-42 Telecommunications Cabling Systems Committee:
The TR-42 Telecommunications Cabling Systems Committee develops and maintains voluntary telecommunications standards for telecommunications cabling infrastructure in user-owned buildings, such as commercial buildings, residential buildings, homes, data centers and industrial buildings. The generic cabling topologies, design, distances and outlet configurations as well as specifics for these locations are addressed.
The ANSI/TIA-942 Telecommunications Infrastructure Standard for Data Centers is developed by the TR-42.1 Generic and Premises Cabling Subcommittee. TR-42.1 develops and maintains cabling standards for generic customer-owned telecommunications networks. These standards are intended to specify open systems designed to support a wide variety of voice, data, video, and other low voltage, power-limited applications. TR-42.1 also develops and maintains telecommunications cabling standards for premises networks such as commercial buildings, data centers, building automation, etc. This Subcommittee specifies cabling system topology, architecture, design, installation, testing and performance requirements. Go to https://www.tiaonline.org/all-standards/committees/tr-42 for further info.
Participate in TR-42: Stephanie Montgomery: SMontgomery@TIAonline.org.
•The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:
•APAC Enhancements including Native Support for Macau
•Iran – Postal Code Updates
Athenahealth is on a mission to ‘unbreak’ the US health care provider experience, and they are using data to do it. With a new Snowflake data warehouse and Looker data platform on top, data analysts at Athenahealth are delivering data to more people in their organization, and improving patient experience in the US healthcare system.
In this webinar, you'll hear from Greg Joondeph-Breidbart, Senior Manager of Data Engineering at Athenahealth, on why they moved from legacy systems to the cloud. They now have:
- Iterative product analytics which allow them to continually update, analyze and tweak their product without fear of adjusting their schema or redefining business logic
- Row-level details so the people closest to the data can drill into the why behind every report and take action on any inconsistencies immediately
- Feature-rich reporting that leverages Snowflake’s unique concurrency functionality and simplicity with the power and flexibility of Looker’s modeling layer
As a partner in the oneM2M global IoT standards development Partnership, TIA supports its deployment around the world. oneM2M is designed as an architecture and standards platform for IoT deployments in many industry sectors including Smart Cities, Industrial Automation, Home Automation and eHealth and Telemedicine, among others.
Now in its second published release, it is being deployed in a number of projects.
Now in its second published release, it is being tested for resilience as an IoT standard in a number of projects. This webcast will focus on:
• 3 projects such as Korean Smart Cities(Busan, Ilsan) and Wise-IoT which is the Joint European-Korean project.
• In England, U.K.’s oneTRANSPORT intelligent system trial which serves four U.K. counties. This trial involves England’s highways transportation agency and two private sector sensor-network owners over a single, interoperable IoT platform powered by the oneM2M™ standard.
• Overview of oneM2M certification(including background of the need for oneM2M certification program).
• Introduction of Certified Product (Target service and use cases are included per each company).
• An update from the National Institute for Science and Technology (NIST) on its IoT-enabled Smart City Framework and oneM2M smart city collaboration.
-- Ken Figueredo, IoT Strategy Industry Advisor, InterDigital
-- Sookhyun Jeon, Senior Engineer, Telecommunications Technology Association (TTA)
-- JaeSeung Song, Associate Professor, Sejong University and Korea Electronics Technology Institite (KETI)
-- David Wollman, Deputy Director, Smart Grid and Cyber-Physical Systems Program Office NIST
To speak to TIA about oneM2M for further information, contact: Victoria Mitchell, Director, Global Standards Programs, at firstname.lastname@example.org.
To learn more about oneM2M, visit: http://www.onem2m.org/
To learn more about oneM2M certification by TTA, visit: http://www.onem2mcert.com/main/main.php
Many of our customers sought out Cylance because it is highly effective in preventing ransomware attacks. We have learned firsthand how ransomware is affecting organizations of all sizes, and across all industries. In this live demonstration, Brian Robison, Senior Director, Technical Marketing at Cylance® will show how ransomware works. He will launch several attacks on unprotected machines to deliver a real-world view into how ransomware compromises systems, and how Cylance prevents ransomware attacks.
Brian will provide a live demonstration of CylancePROTECT® blocking attacks, and will discuss:
•Different ransomware types
•Delivery methods, including drive-by downloads and fileless malware
•Why launching attacks is cheap and easy with ransomware-as-a service
•How Cylance prevents both file-level and disk-level encryption
As competition for capturing the attention of your online audience continues to heat up, the importance of turning your data into rich, actionable user-profiles is critical to your success. Join Allison Enright, Editor of Internet Retailer Magaine and Dan Gesser, General Manager at Cxense to learn how to go beyond product recommendations and increase your online conversions with a winning personalization strategy.
There’s a lot of data available to B2B marketers, but having the right data is the first step toward building an effective account based marketing strategy. But what is the right data, and how do you apply it?
When account based marketing is done right, sales and marketing teams can align behind the best prospects to target and develop messages that resonate with these prospects. This webinar will help you:
- Recognize the right data for account based marketing campaigns
- Apply that data to create hyper-relevant campaigns
- Measure and continually optimize your ABM campaigns
Moderated by John Donlon, research director at SiriusDecisions, and featuring presentations by Mark Godley, CRO of HG Data, and Vin Turk, COO of Madison Logic, this webinar demonstrates the type of data you need to succeed in your programs. Vin and Mark will also share use cases as to how data is helping them deliver extraordinary results in real-world ABM programs.
Data is an organization’s most valuable asset. But capturing that value is impossible if data is locked away from the frontline business users. Join ThoughtSpot’s Chief Customer Evangelist and former Director of BI at Disney, Doug Bordonaro, for an in-depth discussion of best practices, and top pitfalls, BI teams are deploying to deliver governed self-service analytics company-wide and improve their competitive advantage.
In this webinar we will cover:
* Best practices for driving analytics adoption company-wide within a governed environment
* Top analytics use cases for building your organization’s competitive advantage
* Live demo of ThoughtSpot’s search-driven analytics
Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service exploration has evolved considerably in the past 5 years. Today, companies in every industry are strengthening relations with customers and suppliers by productizing their data to make it accessible where people need it, when people need it.
In this webinar you'll learn about:
- The evolution of embedded analytics
- Applications and use cases for embedded analytics
- Whether to build or buy analytics to embed in applications
- Technology today that is making it possible to monetize data
Status Quo Marketers hold on to a bygone era of advertising by flooding the market with cross-channel promotions and messaging in the hopes of grabbing an individual’s attention. They struggle to absorb, and maybe, ignore critical facts about how consumer behavior has changed. Connected Marketers, on the other hand, understand that grabbing a person's attention involves a value exchange. These marketers use insights and data to learn when and where to reach the individual and how to meet her needs, on her terms.
In this live Q&A, we’ll discuss what it means to be a Connected Marketer and why it’s critical to make that shift now. We’ll explore:
- Attributes of the Connected Individual and the Connected Marketer
- How marketers use data and insights to engage with consumers
- Shining examples of companies who embrace connected marketing
- How to make the shift now
In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?
According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.
About the presenter: Jeff Julian has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams
As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.
In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
Join us to learn about JupyterLab, the new open source computational environment for Jupyter. Increase the performance of your data science projects by working in an integrated environment for your notebooks, editor, terminal and console. We will also discuss R-Brain cloud platform and its new R Python Cloud IDE which is built on JupyterLab.
Ad campaign optimization has become essential for premium publishers to continue to thrive and stay competitive in today's fast paced environment. The challenge surrounding a majority of ad opt teams today is the lack of time and technical resources.
For the past several years the focal point of development has been placed on sell side technology, but what about the buy side? Premium publishers who understand the value of their brand and inventory now have a way to automate their optimization and spend more time building the value and relationships they once had with advertisers.
Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?
Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.
- A “how-to” process for optimizing your marketing promotions through your user data
- Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
- Beginning and end snapshots of success stories of SOASTA customers using data science
Companies should be gearing up for May 25, 2018 when the General Data Protection Regulation (GDPR) comes into effect. GPDR will affect how businesses that serve the European Union collect, use and transfer data, forcing them to provide specific reasons and need for the personal data they gather and prove their compliance with the principles established by the regulation.
The regulation is already creating many challenges for companies, including:
- Ensuring secure access to most current data, whether on or off-premise
- Consistent security across all data sources
- Data access audit
- Ability to provide data lineage
This webinar aims to demonstrate how data virtualization has surfaced as a straight-forward solution to many of the challenges and questions brought on by the GDPR. It will also include a case study of how Asurion already achieved the desired level of security with data virtualization.
Join the webinar to learn more about the benefits of using data virtualization to smoothly comply with the GDPR.
Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.
But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.
Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.
In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions
Stewart Rogers, Director of marketing technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
At Tableau we help people see and understand data. Seven words that drive everything we do. And they’ve never been more relevant. Tableau is all about making your analytics faster, smarter, and more powerful, so that everyone can get the answers they need. Helping people gain insight into their data to solve unexpected problems is what drives us.
In this webinar, we will explore how Tableau can help with all stages of an analytics project, but focus specifically on a few advanced capabilities. Broadly, we will look at the following scenarios and the capabilities that support them:
•Segmentation and Cohort Analysis
•What-If and Scenario Analysis
•R and Python Integration
Attend to see how Tableau is making advanced analytics exploratory, faster and more scalable than ever before.
Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.
It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.
We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.
In this webinar, you'll:
* Identify the best practices for optimizing load times for games with rich content
* Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
* Discover what to do first, and which technologies can help you get there quicker
* Secil Watson, EVP Head of Digital Solutions, Wells Fargo
* David Holtkamp, CEO, Crimson Moon
* Jonathan Meson, CEO, VisualBlasters
* Martín Domínguez, CIO at Etermax
* Stewart Rogers, Director of Marketing Technology, VentureBeat
Learn how to rescue Cassandra clusters from the brink of extinction
With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.
Our live 45 minute webinar will walk you through the steps for responding to high severity incidents in unknown environments.
What you’ll discover:
How to monitor for early warning signs
Real life examples on how to save a cluster
Expert tips and tricks from the field
Concrete steps you can take to ensure your cluster runs smoothly
Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions from companies pitching their solutions. How do you make sure your outreach stands out and leads to further engagement?
The sales and marketing teams who run the most successful cross-sell/up-sell and competitive takeaway campaigns do so my learning all they can about the technology their prospects use to run their business. This allows them to craft highly tailored messages that directly address the pain points prospects are having with their current tech stack, in a language that resonates and encourages follow up.
In this webinar we'll cover:
• Using targeted technographics to identify the right accounts to target for your cross-sell/up-sell and competitive takeaway campaigns, as well as your ABM programs
• Developing messages that are focused on what you know about your prospect’s tech stack
• Examples of what successful targeted messaging looks like
The presenter for this webinar is Mark Godley, the chief revenue officer for HG Data. Mark has held leadership positions at technology companies of all sizes, from pre-revenue to publicly traded. Mark is best known for driving revenue that significantly outpaces industry growth while rejecting the herd mentality.
In many organizations, there is not always an alignment of Sales and Marketing Goals. Leveraging the right data and metrics from various systems (CRM, Web Analytics, & Marketing Automation) not only help sync sales and marketing efforts but also provides a positive financial impact. By utilizing data from disparate systems, like Salesforce, Marketo, Hubspot, etc., Sales and Marketing leaders will have full visibility of the sales funnel and may immediately identify and address any stage that requires immediate executive attention.
From lead generation to qualification to winning business, sales leaders will know if any stage is not at a level that supports the revenue targets. In this webinar, our CMO, Marc Ramos, and our VP of Sales, Tom Ericson will discuss the visualizations and reports that every sales & marketing leader must have to effectively manage their teams.
In this webinar we'll explore how to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes.
Specifically, we'll introduce the idea of an "Account Stage" and map out a few variations of an Account Lifecycle Model - ie how do we take a prospect from "Target Account" to "Customer"?
Once we've established an account lifecycle model driven by the Account Stage, we'll fully automate it by using information about the contacts and sales deals in the account. The Account Stage will serve as the high-level indicator of where the account is in the sales cycle, making it easier to evaluate the health of our sales pipeline overall.
Mapping out the Account LIfecycle will also improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement.
We'll conclude the webinar by showing examples of how Account Based Marketing Attribution can be used to analyze the performance of the account lifecycle.
Note to Audience:
This webinar is NOT a product demo or a pitch. Instead, our webinars offer an in-depth exploration of challenging topics that our customers and partners are working through - and that we hope to shed some light on.
Please attend the webinar to learn more about this topic and bring your own questions/comments to make the session more interactive - and more valuable to everyone.
If you'd like to learn more about Path to Scale products, please visit us our website.
Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.
Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.
The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.
Join us for our webinar and you will learn:
- How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
- The common pitfalls of working only with 2nd and 3rd party data
- Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
- Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
The 2015 data breach at the U.S. Office of Personnel Management (OPM) was a defining moment for the federal government, as it continues to reel from the colossal theft of personnel information affecting 21.5 million individuals. Join us for an insightful discussion to understand more about this massive cyberattack in our webinar, “Dissecting the OPM Breach. How Artificial Intelligence and Threat Hunting Removed the APT.”
During the webinar Thomas Pace, Director of Consulting Services at Cylance®, will walk you through the course of events that led up to the OPM breach, expose the motivation behind the attack, and project its probable long-term impacts on how the U.S. government evaluates its IT and security strategy.
Thomas will review the role Cylance played in responding to the breach by explaining the tools and processes that Cylance utilized to quickly detect and remove the malware from over 10,000 machines. You’ll also get an inside look at how the lessons learned can help your organization to better prepare against and prevent security vulnerabilities.
Register for the webinar to learn more about:
•The evolution of the threat landscape during the past two years
•The value of having incident response processes and products in place before an incident occurs
•The inefficiencies of legacy antivirus solutions
•The benefits of artificial intelligence-based malware detection
Account-Based Marketing tools like Engagio, DemandBase, and Terminus are powerful, exciting pieces of technology. But without the right data and decisions in place, it's like putting really nice shutters on a house without a foundation.
B2B companies must be thoughtful about their ABM setup.
Join Katie Martell, on-demand B2B marketer, and Jon Russo, B2B marketing operations expert and high-tech CMO as they walk through EXACTLY what companies need to get these tools to work. They'll share a real-life example of how to wrangle data and MAP/CRM integrations to get up and running with account-based strategies.
Everyone's on a journey with ABM, but some are in different places than others. This session is ideal for anyone who's interested in getting started with ABM, who has bought an ABM tool and wants to improve their implementation, or who wants to see more value from their investment in ABM.
Networks are changing. With the vast expansion of IoT, we're experiencing the transition of enterprise and operator infrastructure from networks of people to networks of people, places and things.
Join Christian Renaud, Research Director, IoT at 451 Research, as he looks at the impacts of the growing number of instrumented environments and objects on enterprise and carrier networks, capacities, signaling protocols, and emerging opportunities for value creation beyond simple connectivity.
This webinar will cover:
- Possible bottlenecks and roadblocks on the path to the Internet of Things
- What leading organizations are doing today to prepare for the coming influx of new types of devices
The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.
It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.
Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, on Wednesday, June 21st at 9 a.m. PST/12 p.m. EST/ 5 p.m. BST for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.
Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
How can you better embrace multiple cloud and non-cloud IT environments in order to accelerate your digital business?
How can you succeed in a multi-cloud world? We’ve gathered a range of experts opinions including the analyst perspective, the Vodafone view and a Vodafone customer CEO’s outlook.
Organizations across the business spectrum are awakening to the transformative power of data and analytics. To truly become a data-driven organization and increase analytics adoption, explore embedding analytics into apps and business processes your users already love. It is easier to bring analytics to the user than to change a user. In this session we will share “how to” embed Pyramid Analytics intelligence into your apps, lessons learned, and best practices to deliver insights when and where decisions are made.
This webinar provides a detailed comparison between open source Apache Cassandra managed by Instaclustr and proprietary technologies such as DataStax Enterprise. The aim is to highlight the operational and cost benefits associated with deploying open source Apache Cassandra and other data management technologies including Apache Spark. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
Join Dun & Bradstreet for a webinar led by Bruce Rogers, Sr. Editor of Forbes, to hear the results of our latest research on the state of enterprise analytics. We surveyed a cross-section of CMOs, CPOs, CFOs and CAOs to understand the trends powering today’s insight-driven organizations.
Bruce will be discussing the findings to give you a deeper understanding of the challenges and opportunities facing companies across North America and UK.
GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.
Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and manage their Consent - with Master Data Management.
In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.
This session will cover:
-Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
-Benefits which can be achieved in addition to preparation for GDPR Compliance
-Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering
Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.
In this webinar, we will discuss:
- why Salesforce is great platform for marketing reports and dashboards
- revenue attribution modeling in Salesforce
- opportunity vs account based attribution
- example reports and dashboards
- what's included in the freemium edition and what's not
- how to install and try out the app
Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.
This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.
Matt Sidden, IT Manager Enterprise Architecture, Cisco
John Schmidt, VP Global Integration Competency Center Practice, Informatica
David Lyle, VP Business Transformation Services, Informatica