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Data and Analytics

  • Your Month End Best Friend in Excel: GL Connect
    Your Month End Best Friend in Excel: GL Connect Rafael Torres, Director - Finance Reporting Josh Milstein, Regional Sales Manager Recorded: Jul 26 2017 25 mins
    Does this sound familiar? It’s month end… time for reconciliations, account analysis, journal entries, and long hours. Pulling multiple reports to get to the necessary subledger transactions can be tedious and time consuming. Booking journal entries, tying out accounts, plus more, all in different systems and tools is inefficient and error-prone. What if you had a tool that can simplify these processes, plus more? In this webinar, we will show you GL Connect, a month end tool that allows:

    •Reconciliations with full drill down to the subledger

    •Journal Entry and Budget uploads

    •Create your own Financial Statements

    •Conversion of Oracle FSGs

    •Ad hoc account analysis

    •Plus much more!
  • Healthcare Fraud Driving Organized Crime: Examining Sources of Illicit Income
    Healthcare Fraud Driving Organized Crime: Examining Sources of Illicit Income Erin Picton, AHFI, Investigations Manager, and Mark Starinsky, Service Delivery Manager, General Dynamics Health Solutions Recorded: Jul 26 2017 56 mins
    This session will familiarize investigators with the connection between healthcare fraud schemes and financial crimes, and fraud’s increasing importance in organized crime. This webinar will examine case study examples and provide effective techniques for detecting, preventing and responding to healthcare fraud, as well as practical advice for leveraging law enforcement partnerships in support of identification and recovery of misappropriated assets.
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 26 2017 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Webinar: MDM – From Master Data to Data Mastery
    Webinar: MDM – From Master Data to Data Mastery Featuring Guest Speaker Michele Goetz, Principal Analyst at Forrester Research Recorded: Jul 26 2017 49 mins
    To achieve digital transformation means businesses need to be data driven, insight rich, and intelligently powered. Companies that strategically invested in MDM consistently out perform both digital and non digitally focused organizations. Why? Because MDM brings understanding to the data across a complex hybrid ecosystem of data silos and platforms allowing digital enterprises to gather, orchestrate and syndicate data and insights anywhere at any time. The best practices, skills and technologies needed to power master data, are the foundational skills to scale the broader investment in information and analytic architecture. Michele Goetz, Principal Analyst at Forrester Research, will share how digital transformation is shaping MDM and how businesses are rethinking their MDM strategies for competitive advantage.

    • How MDM is at the center of driving stronger business outcomes
    • How MDM competencies lay the foundation for data mastery and deeper insight
    • How MDM technology is evolving to meet the new digital age and how to select your MDM capabilities
  • Workloads, Data Centers & Cloud Strategy: Market & Technology Trends
    Workloads, Data Centers & Cloud Strategy: Market & Technology Trends Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center busines Recorded: Jul 25 2017 58 mins
    IT planners have far more options as to where to run their workloads than ever before. On-premises data centers, co-location facilities and managed services providers are now joined by hybrid multi-clouds – a combination of Software-, Infrastructure- and Platform-as-a-Service (SaaS, IaaS, and PaaS) execution venues. All have unique operational, performance and economic characteristics that need to be considered when deploying workloads.

    In this Webinar Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center business will discuss how industry leading enterprises determine the best execution venues for their workloads by addressing:

    •The market and technology trends that influence workload, data center and cloud strategy
    •How to evaluate the characteristics of various workloads and execution venues
    •How to manage workloads across on-premises and off-premises ecosystems
    Attendees will learn how to formulate an IT strategy that can be used to guide the decision criteria needed for placing workloads on their best execution venues, and enable the migration and ongoing management of workloads across a hybrid multi-cloud enterprise architecture.
  • Drive Digital Revenue with this Powerful DMP
    Drive Digital Revenue with this Powerful DMP Lauren St. Amand, VP Global Marketing at Cxense Recorded: Jul 24 2017 2 mins
    This Data Management Platform (DMP) enables publishers and digital marketers to aggregate, segment and action user data to drive higher user engagement and digital revenue. Watch this short video to see how easy it is to put your data to work to engage and monetize your audience.

    Convert site visitors to subscribers, build a loyal audience and earn higher prices for premium ad targeting.
  • Merchandising for Omnichannel Excellence
    Merchandising for Omnichannel Excellence Donna McGuckin and Brittany Bullard, Industry Consultants, SAS Recorded: Jul 20 2017 29 mins
    This webinar will provide a high level overview of how localized assortments and customer-centric merchandise planning can power your omnichannel business strategy.
  • How to Measure The Impact Of End-To-End Website Optimization
    How to Measure The Impact Of End-To-End Website Optimization Mat Ball, Product Marketing Manager at SOASTA Recorded: Jul 20 2017 42 mins
    End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.

    Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.

    This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.
  • What’s the Future of Personal Assistant Apps?
    What’s the Future of Personal Assistant Apps? Alison Murdock, SVP Marketing, Verto Analytics Recorded: Jul 20 2017 27 mins
    Does the rise of AI-driven personal assistant apps - led by Siri, Alexa, and Cortana - have the potential to impact our daily digital behavior with everyday tasks like shopping, browsing the internet, and discover content? In this webinar, we’ll look at new research that indicates where this market is headed.

    Key insights included:

    - The most popular AI-powered personal assistant apps.
    - How are consumers actually using personal assistant apps?
    - A day-in-the-life of a Personal Assistant App super user.
  • How Cisco Uses Architecture to Drive Their Digital Transformation
    How Cisco Uses Architecture to Drive Their Digital Transformation John Schmidt Recorded: Jul 20 2017 46 mins
    Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.

    This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.

    Speakers:
    Matt Sidden, IT Manager Enterprise Architecture, Cisco
    John Schmidt, VP Global Integration Competency Center Practice, Informatica
    David Lyle, VP Business Transformation Services, Informatica
  • Why your VR game is virtually useless without data
    Why your VR game is virtually useless without data Kiyoto Tamura, VP Marketing, Treasure Data Recorded: Jul 19 2017 60 mins
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • The Power of ElasticSearch on Apache Cassandra
    The Power of ElasticSearch on Apache Cassandra Vincent Royer of Strapdata, Creator of Elassandra, & Jason Downey Recorded: Jul 18 2017 42 mins
    Instaclustr, the Open Source-as-a-Service company, has recently released Elassandra and Kibana support through our Managed Service. Elassandra gives you the power of Elasticsearch to search your data directly from Cassandra – without developing custom integration or synchronisation code. This secondary index also provides the availability and cross-region replication benefits of Cassandra.

    In this 30 minute webinar, Vincent Royer of Strapdata, the creator of Elassandra, and Instaclustr will walk you through the basic architecture and features of Elassandra and Instaclustr’s managed service offering for Elassandra and Kibana.
  • Accelerate AI and HPC Workload Delivery with Composable Cloud Infrastructure
    Accelerate AI and HPC Workload Delivery with Composable Cloud Infrastructure John Abbott, 451 Research. Chris Orlando, ScaleMatrix. Michael J. McManus PhD, Intel Recorded: Jul 18 2017 50 mins
    Join Intel, ScaleMatrix, and 451 Research for an insightful webinar covering the challenges and solutions to the adoption of Artificial Intelligence workloads: Deep Learning, Machine Learning and HPC, in the Cloud. High Performance Computing is a fundamental tool used in analytics and research; and on average, can provide an ROI as high as $515 per $1 of investment. However, HPC could deliver even greater value if we could overcome key technical barriers associated with different workloads driving separate systems with specialized hardware and software for each workload. These challenges lead to increased acquisition and management costs and are often responsible for reducing efficiency.

    Learn how ScaleMatrix’ high-density data centers and cloud delivery capabilities along with Intel’s Scalable Systems Framework have overcome these challenges with tight system integration, increased density, and balanced compute, memory, network/fabric and storage in a composable, cloud-delivered architecture, specifically designed to address the various AI and HPC requirements associated with compute intense workloads like Genomic Analytics, Molecular Dynamics, and Machine Learning.

    The ScaleMatrix Artificial Intelligence Cloud solution using Intel’s Scalable System Framework employs heterogeneous blocks of compute nodes that can be readjusted to match workload demand. It is easily scaled to meet any size customer need, offers ease of use, faster delivery times, and lower TCO by simplifying and improving core infrastructure. Technologies highlighted include the Intel® Xeon and Xeon Phi processors, Intel® Arria FPGA, Intel® SSD’s, and Intel® Omni-Path Architecture. Whether you’re focused on Image Processing, Convolutional Neural Networks, Alignment Algorithms, or DNA Sequencing, you’ll hear from Intel and ScaleMatrix experts how their joint solution can improve your HPC workload performance in an economical way. Complementary trial details will be presented.
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Dr. Anand Rao, Global AI Lead for PwC Data & Analytics Recorded: Jul 14 2017 61 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    * Dr. Anand Rao, Global AI Lead for PwC Data & Analytics
    * Scott Horn, CMO, 24[7]
    * Stewart Rogers, Director of marketing technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • HG Data Company Overview
    HG Data Company Overview HG Data Recorded: Jul 12 2017 3 mins
    HG Data is the best-in-class leader for technology installation information in the world. B2B technology marketers rely on our accurate technographic insights, based on advanced data science, to build better forecasts and precisely target their campaigns at scale, while innovative OEMs use our intelligence to enhance their product offerings.
  • Radiant, a powerful open source Shiny application for business analytics
    Radiant, a powerful open source Shiny application for business analytics Ali Marami Chief Data Scientist Recorded: Jul 11 2017 58 mins
    Radiant is a robust tool for business analytics and running sophisticated models without any need for code development. It leverages the functions and tools in R and at the same time provides a user-friendly interface. With Radiant, you can manipulate and visualize your data, run different models from simple OLS to decision trees (CART) and neural networks, and evaluate your results.

    The application is based on the Shiny package and can be run locally or on a server. Radiant was developed by Vicent Nijs. In this webinar, we review the tools available in Radiant and explain how easily you can use this tool without any setup or installation on your system.

    Radiant key features:

    • Explore: Quickly and easily summarize, visualize, and analyze your data
    • Run different models: OLS, GLM, Neural Networks, Naïve Bayes and CART.
    • Cross-platform: It runs in a browser on Windows, Mac, and Linux
    • Reproducible: Recreate results and share work with others as a state-file or an Rmarkdown report
    • Programming: Integrate Radiant's analysis functions with your own R-code
    • Context: Data and examples focus on business applications

    After this webinar you will learn:

    • Data manipulation and running different models
    • How to run advanced analytics in a browser on any device even in your tablet or iPad.


    Presenter bio:

    Ali has a Ph.D. in Finance from the University of Neuchatel in Switzerland and a BS in Electrical Engineering. He has extensive experience in financial modeling, quantitative modeling, and financial risk management in several US banks.
  • Cloud-scale data fabric: Modernize data management and unlock business value
    Cloud-scale data fabric: Modernize data management and unlock business value Matt Aslett, 451 Research Director; Jack Norris, Sr. VP of Data & Applications & Anoop Dawar, VP of Product Marketing at MapR Recorded: Jul 11 2017 54 mins
    If data is not already the lifeblood of your business, it will soon be a critical competitive imperative. Several major impediments keep most organizations from taking full advantage of their data, but new technology is now making possible the creation of a modern global data fabric that can radically modernize an organization’s data management strategy while also enabling unlocking the business value to directly drive transformation of the business in a more compelling way.

    Join us to learn:
    •New Challenges around managing distributed data
    •Current and Emerging technologies
    •Crafting a modern data strategy
  • Does your data tell a story? Dashboards and Visualizations with ease!
    Does your data tell a story? Dashboards and Visualizations with ease! Andrew Rummel, Client Care Advisor Recorded: Jul 3 2017 31 mins
    Dashboards and visualizations offer unique perspectives on your data that can't be seen simply through Excel spreadsheets. Trends, anomalies, patterns, and more can give you insight and help you make better business decisions like lowering costs or increasing revenues.

    However, many business intelligence solutions available on the market are complicated, have a significant learning curve, and are extremely expensive. SplashBI is different... it is a solution designed by users FOR users, and is really a true self-service BI solution. Now, everyone can do more than just report on their data, they can visualize it!
  • Red Hat and Microsoft: Partnering to bring Enterprise Customers to the Cloud
    Red Hat and Microsoft: Partnering to bring Enterprise Customers to the Cloud Carl Lehmann - 451 Research Principal Analyst, Nicholas Gerasimatos - Red Hat, Jose Miguel Parrella - Microsoft Recorded: Jun 29 2017 59 mins
    Join our webinar on the capabilities enabled between Microsoft and Red Hat, and how their IT ecosystems support and complement each other.

    For years Windows and Linux have been rival development and runtime environments used by two distinct development communities – .Net vs. J2EE. At least that’s what we thought. In fact, they are not rivals at all, really. Rather, they are both commonly used by nearly all enterprises to develop and execute the applications they need to run their businesses.

    Today, those applications are being modernized, containerized and redeployed across multiple clouds. Business and IT planners alike are rethinking how to develop new cloud-native applications and the infrastructure needed to deploy them to their best execution venue whether on-premises, in or across private, public or hybrid clouds. They expect the IT vendors and service providers they use to do more than just coexist. They expect partnerships dedicated to customer success – and none more so than among the two leading vendors in each community, Microsoft and Red Hat.

    In this webinar 451 Research Principal Analyst Carl Lehmann, Nicholas Gerasimatos of Red Hat and Jose Miguel Parrella,Sr Product Marketing Manager for Open Source at Microsoft will address:
    •How to overcome common challenges of application modernization, infrastructure management, and cloud deployment.
    •The partnership, and capabilities enabled therein, between Microsoft and Red Hat.
    •How Microsoft Azure and Red Hat ecosystems support and complement each other.

    Participants will learn how Microsoft and Red Hat build upon each other’s strengths in container-based, cloud-native application development, infrastructure deployment and operations to better serve their mutual customers through joint business practices, technology support, and ecosystem.
  • Dermatological Coding Complexities and Opportunities for Fraud, Waste and Abuse
    Dermatological Coding Complexities and Opportunities for Fraud, Waste and Abuse Lindsay Surynt, Investigator, and Katherine Bass, Investigator, General Dynamics Health Solutions Recorded: Jun 29 2017 53 mins
    Dermatology is a complex clinical specialty comprising hundreds of procedure codes for surgical services related to lesion removals, biopsies and excisions. This session will familiarize investigators with dermatology’s complex clinical coding issues by reviewing accurate reporting requirements and specific sections of the National Correct Coding Initiative, or NCCI. Our experts will also demonstrate applicable data mining techniques.
  • Binomial and Multinomial Logistic Regressions in R
    Binomial and Multinomial Logistic Regressions in R Ali Marami Chief Data Scientist Recorded: Jun 29 2017 49 mins
    Logistic regressions are the basic of machine learning. In this webinar, we discuss binomial and multinomial logistic regressions, how we implement them in R and test their performance. We will also review few examples of their usage in industry. In addition, you will learn how to use R-Brain advanced IDE when implementing the model.

    - Logistic regressions fundamentals and how to interpret estimates
    - Binomial and Multinomial logistic regressions
    - Implement logistic regressions in R
    - Performance measurement in logistic regressions
    - Generating and understanding ROC curve
    - Building confusion metrics and understanding its elements
    - Examples of model application in industry
    - Learn about new advanced IDE

    Presenter bio:

    Ali has a Ph.D. in Finance from the University of Neuchatel in Switzerland and a BS in Electrical Engineering. He has extensive experience in financial modeling, quantitative modeling, and financial risk management in several US banks.
  • Location Analytics: Use Cases for Improving Visualizations & Reports
    Location Analytics: Use Cases for Improving Visualizations & Reports Rick Styll, Product Management, SAS; AJ Rice, Alliance Manager, Esri Recorded: Jun 29 2017 56 mins
    Nearly 70 percent of business data contains some level of location information. But business analysts rarely use this data within their BI and analytics workflows.

    Location analytics is more than just putting points on a map. It’s part of a much larger picture of using location to provide context in visualizations, reports and analytics. Utilizing geographic data in descriptive and predictive analytics helps companies discover new patterns, identify location-specific opportunities, and get a complete picture before making business decisions.

    In this webinar, Esri and SAS discuss the role that location analytics can play in determining practical next steps for your organization. A product demonstration will be shown as well.

    We’ll answer:
    • How does location analytics add value to BI and analytics initiatives?
    • What are the right uses for location analytics?
    • What pitfalls should organizations consider as they implement processes and technology for analyzing geographic data?
    • Are special skill sets required to use location information?
    • How can organizations best develop a strategy for using geographic data?
  • Gain Beneficial Ownership Insight with Dun & Bradstreet
    Gain Beneficial Ownership Insight with Dun & Bradstreet Dun & Bradstreet Recorded: Jun 29 2017 3 mins
    Understanding who owns and controls the companies with whom you do business can be challenging, but critical to the onboarding process of customers, suppliers and partners. This video reveals how data and analytics can help you identify business ownership and legal structures and overcome regulatory hurdles.
  • Unlock the Value of Premium Advertising and Campaign Optimization
    Unlock the Value of Premium Advertising and Campaign Optimization Dennis Mulcahy, Vice President of Cxense and David Rowley, Senior Director, Ad Platform Strategy with Advance Digital Recorded: Jun 28 2017 34 mins
    It's time to take control of your Ad Network! Ad campaign optimization has become essential for premium publishers to thrive in today's competitive market but it doesn't have to tap all your budget and technical resources.

    Join Dennis Mulcahy, VP of Cxense and special guest David Rowley, Senior Director of Ad Strategy at Advance Digital to hear how Advance Digital creates compelling ad inventory at premium prices. Access premium inventory, maximize performance and grow your digital revenue in 2017!
  • You Heard About SiriusDecisions' Next-Gen Demand Waterfall® - Now What?
    You Heard About SiriusDecisions' Next-Gen Demand Waterfall® - Now What? Amar Doshi, VP of Product, 6sense Recorded: Jun 28 2017 54 mins
    In this webinar for sales and marketing, join us for a discussion on the steps you should consider to implement the new B2B Next Generation Demand Waterfall® that Kerry Cunningham and Terry Flaherty covered in this year’s SiriusDecisions Summit keynote.

    Learn about:

    • How to identify Total Addressable Market
    • How to find Total Addressable Market Now (TAMnow®)
    •How to execute on a TAM NOW, account-centric approach to demand creation; full funnel activation from brand to demand to closed-won
    • How to measure the success of your TAM NOW full-funnel activation strategy
    • How to use this approach to build trust, efficiency, and improved metrics across sales and marketing

    We will cover these topics while referencing examples of organizations who are aligning their demand centers and sales teams to this approach such as Cisco, Netsuite, PGi, Arkadin, Panasas, Lenovo, Dell, Box, Qlik and others who have implemented the Next-Generation Demand Waterfall and witnessed success across the entire funnel, including increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency.

    Examples include:

    • PGi: witnessed a 58% faster time to close, lift in win rates and 4x the average deal size
    • Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend
    • Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline that three other intent vendors combined
  • Accelerate Your Advanced Analytics
    Accelerate Your Advanced Analytics Bora Beran - Product Manager, Tableau Jul 27 2017 11:00 am UTC 60 mins
    Tableau is all about making your analytics faster, smarter, and more powerful, so that everyone can get the answers they need. Helping people gain insight into their data to solve unexpected problems is what drives us.

    In this webinar, we will explore how Tableau can help with all stages of an analytics project, but focus specifically on a few advanced capabilities. Broadly, we will look at the following scenarios and the capabilities that support them:

    -Segmentation and Cohort Analysis
    -What-If and Scenario Analysis
    -Sophisticated Calculations
    -Time-Series Analysis
    -Predictive Analysis
    -Rand Python Integration

    Attend to see how Tableau is making advanced analytics exploratory, faster and more scalable than ever before.
  • Defining Enterprise Cloud Data Management for a hybrid world
    Defining Enterprise Cloud Data Management for a hybrid world James Humphrey, National Instruments and Forbes Analyst Joe McKendrick Jul 27 2017 4:00 pm UTC 60 mins
    Is your company on a data-driven digital transformation journey?
    With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
    Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.

    In this webinar, you will learn:
    - Current digital transformation market trends driving the influence of cloud.
    - Role of hybrid data management
    - How National Instruments is growing at scale and reducing time to market for their products and services
    - How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
  • Identity Resolution: The Key to Digital Transformation
    Identity Resolution: The Key to Digital Transformation Chris Slovak, VP Global Solutions Consulting, Tealium Jul 27 2017 4:00 pm UTC 60 mins
    Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.

    Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:

    - Manage your entire data supply chain
    - Leverage data to fuel more meaningful customer experiences
    - Drive customer centricity with digital transformation
    - Implement the 4 key strategies for strategic identity resolution
  • A Data Driven Approach to Implementing the Demand Unit Waterfall
    A Data Driven Approach to Implementing the Demand Unit Waterfall John Donlon (SiriusDecisions), Barbara Winters (HG Data), Zak Pines (Bedrock Data) Jul 27 2017 5:00 pm UTC 60 mins
    SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their processes and, ultimately, drive increased revenue and growth. Quality third-party data is a key driver in implementing a successful Demand Unit Waterfall in your organization, but exactly what data should you be looking for and how do you apply it?
     
    In this Webinar we’ll cover 

    • Enhanced company profile data and how it can help you define and refine your TAM, and inform sales and marketing efforts throughout your demand generation activities

    • Using Reverse technographic analysis to uncover your Ideal Customer Profile and identify Active Demand

    • A case study from a customer who used technographic data to find the right customers to target and achieve well above average response rates on demand generation campaigns

    Presenters for this webinar include John Donlon, Senior Research Director at SiriusDecisions, Barbara Winters, Vice President of Marketing at HG Data, and Zak Pines, Vice President of Marketing at Bedrock Data
  • Putting Connected Vehicle Data to Work
    Putting Connected Vehicle Data to Work Lonnie Miller, Industry Consultant, SAS Automotive sector. David Vandekieft, Director of IoT Solutions, Bosch Jul 27 2017 6:00 pm UTC 60 mins
    Learn how automotive manufacturers can take advantage of connected vehicle innovation, data management and analytical opportunities supporting these strategies - webinar from SAS and Bosch.

    By 2030, market estimates from McKinsey & Company indicate the automotive revenue pool could grow by $1.5 trillion stemming from shared mobility, connectivity services and feature upgrades to vehicles. Driven by these potential gains, automotive companies are racing to find ways to define and claim their role with new business models.

    Yet, what is possible for automotive companies to achieve now given the availability of accessible driver and vehicle information? How can innovation teams take advantage of near-term opportunities that propel both current and future projects enabled by connected vehicle, mobility and on-demand services? How can companies start “doing” work around these emerging opportunities?

    During the webinar you will learn about:
    •Business development opportunities tied to connected vehicle and mobility strategies that ultimately allow for data monetization.
    •Technology that allows OEMs and other organizations to draw out complex vehicle data before using it for analytical initiatives.
    •A framework that helps organizations leverage predictive analytics, streaming and real-time information to improve business outcomes as well as customer experiences
  • You Can't Always Get What You Want: Manufacturing Webinar
    You Can't Always Get What You Want: Manufacturing Webinar John Brandt, CEO of the MPI group and Marcia Walker, Principal Consultant, SAS Aug 1 2017 3:00 pm UTC 60 mins
    A majority of manufacturers in MPI’s recent survey are now making money off the IoT – a big change from just two years ago. But challenges remain. Many decision makers can’t access essential data: They can’t always get what they want. This growing digital divide means that improvements in operations, supply chain, logistics, and customer service are being delayed for some while others are benefiting. Webinar attendees will learn how their manufacturing peers benefit from IoT data today, what solutions, such as streaming analytics, are gaining traction, and where early adopters are seeing success.
  • Webinar: Product Content Drives Brand Loyalty
    Webinar: Product Content Drives Brand Loyalty Featuring Guest Speaker George Lawrie, Vice President, Principal Analyst, Forrester Research Aug 2 2017 4:00 pm UTC 60 mins
    Retailers and brands today face more challenges than ever before in terms of collecting, normalizing, editing and syndicating consistent product content across channels and partners. The penalties for inaccurate or inconsistent content are severe.

    The webinar will discuss best practices for using connectors to deliver product content consistency across a network of partners and to drive customer satisfaction and long term profitability. We will examine some of the challenges of synchronizing content with partners and at the connectors from GS1 to product data feeds that help ensure a consistent rich experience for customers across channels.
  • How Tag Management Has Evolved Over The Past 5 Years
    How Tag Management Has Evolved Over The Past 5 Years Dan George, Solutions Consulting Operations Manager, Tealium Aug 2 2017 6:00 pm UTC 30 mins
    Ever wonder why tag management came about? Where it’s come and where it’s going?

    2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect data, especially as it continues to evolve in the future.

    Join Dan George, Solutions Consulting Operations Manager at Tealium for a brief 30-minute webinar on How Tag Management Has Evolved Over The Past 5 Years. Join this webinar to learn:

    - The origin of tag management
    - How the proliferation of the martech landscape has changed tag management
    - How tag management will continue to evolve
    - Why it’s crucial to care
  • High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway
    High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway Dan Cummins, Senior Analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing with Symantec Aug 2 2017 6:00 pm UTC 60 mins
    As cloud continues to erase the network perimeter, it’s more important than ever to align IT infrastructure to track more closely to the businesses it serves.

    As a result, gateway technology choices and investments need to fit the cloud model and fit in terms of security use case, value, and real-world business requirements.

    Join Dan Cummins, analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing at Symantec, for an informative webinar on August 2 to hear a discussion of network security today.

    Agenda:

    - Discussion on the increased dependence on HTTP and HTTPS

    - The limitations of Firewalls in the web and cloud world

    The increasing critical need for web gateways, both on premise and in the cloud, for achieving:

    - Access governance for users and devices

    - Verifiable protection against advanced attack methods

    - Agile risk management and measurable return on investment.

    Important opportunities are at hand right now to integrate network and cloud-based approaches to achieve coordinated and robust anti-malware, privacy, policy and connectivity capabilities, while continuing on a path to flexible, software-defined infrastructure.

    Register Today
  • How Better Measurement of User Outcomes Drives Quality
    How Better Measurement of User Outcomes Drives Quality James Urquhart, SOASTA SVP Performance Analytics Aug 3 2017 5:00 pm UTC 45 mins
    In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.
  • Account Based Attribution App for Salesforce (Freemium)
    Account Based Attribution App for Salesforce (Freemium) Grant Grigorian, CEO & Co-Founder of Path to Scale Aug 4 2017 5:00 pm UTC 45 mins
    Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.

    In this webinar, we will discuss:
    - why Salesforce is great platform for marketing reports and dashboards
    - revenue attribution modeling in Salesforce
    - opportunity vs account based attribution
    - example reports and dashboards
    - what's included in the freemium edition and what's not
    - how to install and try out the app
  • 5 key customer segments to automate and engage with through email
    5 key customer segments to automate and engage with through email Kath Pay, CEO, Holistic Email Marketing Aug 10 2017 1:00 pm UTC 60 mins
    Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

    Join us for this webinar, and you’ll discover:
    * 5 often-missed customer segments to automate that will deliver the results you need
    * The right questions to ask when investigating your data
    * How to turn your insights into engaging programs

    About Kath Pay:
    Kath lives and breathes email marketing. As Founder of Holistic Email Markeitng, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
    Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
  • Cómo convertir tus datos en una audiencia fiel
    Cómo convertir tus datos en una audiencia fiel Gabriel D'Onofrio, General Manager LATAM en Cxense Aug 15 2017 2:00 pm UTC 45 mins
    Los medios tradicionales enfrentan el enorme desafío de cautivar y retener a una audiencia digital cada vez mayor, para poder lograr crecimiento y diferenciación.

    Únete a Gabriel D'Onofrio, Gerente de Cxense en América Latina, en este taller de 30 minutos.
  • Webinar feat. Forrester: Taking the Pulse of B2B Predictive Marketing Analytics
    Webinar feat. Forrester: Taking the Pulse of B2B Predictive Marketing Analytics Alison Snow, Senior Analyst, Forrester; Amar Doshi VP of Product, 6sense Aug 16 2017 4:00 pm UTC 90 mins
    Following a recent analysis of predictive marketing vendors and the publication of The Forrester Wave: Predictive Marketing Analytics for B2B Markers, join us for a webinar featuring guest speaker and Forrester senior analyst Allison Snow to learn more about the trends in the predictive industry and what she sees in store for the future.

    Additionally, 6sense VP of Product Amar Doshi, will discuss how B2B marketing and sales teams are being transformed through modern advances in data science to deliver complete omni-channel buyer visibility, highly converting pipeline and measurable proof of ROI.

    In this webinar you will learn:

    •The Forrester Wave methodology, how Forrester conducts their research and how to leverage the research to make better predictive marketing analytics vendor decisions
    •How marketing and sales teams are witnessing increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency
    •Where Allison sees the industry headed in the coming years
  • Great Customer Data: The Foundation to Successful Customer Engagement
    Great Customer Data: The Foundation to Successful Customer Engagement Salema Rice, Chief Data Officer, Allegis Group & Donal Dunne, Sr. Product Marketing Manager, Informatica Aug 17 2017 5:00 pm UTC 60 mins
    Trusted customer data is the difference maker between happy customers and getting blasted on social media. By using our contact data verification tools, you can quickly clean your customer contact data so that it can be relied upon for success. Whether the end goal is improved customer relationships or another data-driven digital transformation objective, clean contact data enables you to engage with your customers more effectively.

    During this webinar, you’ll hear from Salema Rice, Chief Data Officer of Allegis Group, on how great customer data has improved her customers' experience. You’ll discover the positive effects right from a CDO and learn about how you can get started in creating better customer outcomes.
  • Challenges in Building Connected Communities
    Challenges in Building Connected Communities Kate Garman, Limor Schafman Aug 23 2017 3:00 pm UTC 75 mins
    Creating a seamless connected environment that supports smart community citizen services, streamlines operations, supports economic development is already a challenge for community officials. There are many different needs and directions to begin the conversion to an “intelligent” environment. Communities are also planning and building not just for current needs, but also for future connectivity infrastructure that will be used by autonomous vehicles, smart buildings, connected homes, AR/VR, eRetail, eHealthcare, smartgrid and more. This webcast will discuss how cities and their partner communications suppliers are working together to build connectivity infrastructure for today and tomorrow.
  • The Key to Exceeding Advertiser Expectations
    The Key to Exceeding Advertiser Expectations Tore Frihagen, EVP at Cxense | Kimmo Kiviluoto, CEO at Enreach | Tor Helge Løvåsen, Head of AdOps with Agderposten Mediagroup Aug 24 2017 1:00 pm UTC 60 mins
    Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.

    Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Meidagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
  • Virtualization Changes to Service Performance and Business Models
    Virtualization Changes to Service Performance and Business Models Moderated by Limor Schafman, TIA Sep 6 2017 3:00 pm UTC 60 mins
    The push to virtualize communication networks, control centers, and data centers offers both great opportunity for management, speed to market, scale and business, and also brings many challenges. What are the new business models that software enables? What are the customer expectations for new service deliverables? How can service providers, data centers and others guarantee quality of service? What tests are being conducted and what industry practices are being established? This webcast will review how companies are meeting the challenge of operating with new processes and with new requirements.
  • IoT and Smart Buildings: The New Construct
    IoT and Smart Buildings: The New Construct Moderated by Limor Schafman, TIA Sep 20 2017 3:00 pm UTC 60 mins
    Real estate developers, owners and tenants are rethinking the office building experience. Not only are buildings becoming increasingly efficient in in-door energy management and operations, they are also beginning to interact with the people who work within the walls, and with the out of doors environment. This type of sentient building design is making use of increased connectivity to and in buildings, as well as the use of sensors and IoT applications. This webcast will discuss communications and connectivity infrastructure that is being deployed in and to current real estate developments; what buiding owners, operators and tenants expect; the impact smart community development is having on smart buildings; and sample smart building IoT applications.
  • Don’t Forget to Pack Your Data Management on your Journey to Cloud
    Don’t Forget to Pack Your Data Management on your Journey to Cloud Anthony Smith, EMEA Head of Technology, JLL and Forbes Analyst Joe McKendrick, McKendrick Research Sep 20 2017 4:00 pm UTC 60 mins
    As digital is changing everything, most enterprises are embracing the transformation to streamline processes at the pace of technology and remain relevant to customers. The transformation involves an end-to-end, systemic change enterprise-wide including interactions with customers, partners and employees. Cloud is an important enabler of this multifaceted digital strategy.
    Join Forbes Contributor and analyst Joe McKendrick and Anthony Smith, EMEA Head of Technology Solutions at JLL to learn more about market trends, business drivers and lessons, important for any enterprise undergoing such a transformation with cloud.

    In this webinar, you will:
    - Market facts around why cloud is driving digital transformation
    - How JLL is innovating with flexible cloud computing to serve its clients better
    - Significance of standardized data management principles and data governance for increased consistency and accuracy of enterprise-wide data
    - The role of hybrid data management platform in enabling faster, deeper data analytics
  • Virtualizing Media Broadcast: TV Transformed
    Virtualizing Media Broadcast: TV Transformed Steve Smith, Limor Schafman Sep 27 2017 3:00 pm UTC 75 mins
    Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.

    Speakers:
    Steve Smith, CTO, Cloud, Imagine Communications
    Stephen Smith is the CTO, Cloud, for Imagine Communications, where he leads the transformation of solutions to support media and entertainment markets in a future defined by IP, software, virtualization and cloud. Previously, Smith was the Executive Director of Media Systems at Starz Entertainment in Colorado, where he was responsible for the technology, implementation and operation of their Media Asset Management and Content Processing platforms. With 20+ years in the industry, Stephen has extensive experience in architecting, deploying, owning and operating complex media processing, origination and distributions systems.

    Host: Limor Schafman, Content Development Director, TIA
  • Smart Communities and Autonomous Vehicles
    Smart Communities and Autonomous Vehicles Moderated by Limor Schafman, TIA Nov 1 2017 3:00 pm UTC 60 mins
    Smart communities and corporations developing products and services for that environment understand that it requires a holistic view of what a “living” experience will be in a fully 5G-connected environment. Level 5 automotive autonomy will require a combination of wireless networks with V2V and V2I connectivity. This webcast will review the work automotive OEMs, cities and universities are doing to build infrastructure and transportation vehicles that will move from human driven, through connected to fully autonomous capabilities.
  • Edge Computing & Micro Data Centers
    Edge Computing & Micro Data Centers Moderated by Limor Schafman, TIA Nov 8 2017 4:00 pm UTC 60 mins
    The high speeds expected from future 5G networks and the demands of dense data over those networks is leading to communications network densification. Data centers, a key component of high speed delivery, are redefining their role, becoming a part of the fog and moving increasingly to the edge. This webcast will cover the role micro data centers will play in community network communications infrastructure; their configuration and structure; use of artificial intelligence and virtualization; control systems and operations; and workforce needs.