Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.
Recent years have seen an explosion in the number of different platforms and approaches used to store, process and analyze data in multiple formats from multiple sources. An abundance of data platforms (relational and non-relational databases, NoSQL, NewSQL, Hadoop, database as a service, etc.) has created a complex data management landscape that relies on the integration of multiple interdependent platforms and analysis tools. This trend is expected to continue in 2017. This webinar will preview how the database market is expected to change and what database professionals can do to use these changes to their advantage.
In this session you’ll:
- Learn what’s driving increasing adoption trends in specific data platforms like NoSQL and Hadoop
- See how cloud-based data platforms are being used—and who is using them
- Discover the implications of IoT for data platforms
- See a demo of a new database management platform designed to address these changes
Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.
Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
“Central Office Re-architected as a Datacenter (CORD)” is a new design of a telco central office that replaces closed and proprietary hardware with software running on commodity servers, switches, and access devices. Analytics-CORD is an environment that provides tools for applications to program or actuate target probe primitives such as Broadcom based network switches.
BroadView Instrumentation is a software suite that enables advanced network analytics in a platform agnostic manner. BroadView Instrumentation provides deep observability of switches and network fabric in A-CORD environment.
In this webinar, we will discuss CORD architecture, A-CORD framework and how BroadView Agent integrated w/ A-CORD enables closed feedback loop in service provider networks. We will further discuss how BroadView Agent supports A-CORD use cases such as network level packet trace profile, end-to-end latency computation for real-time traffic, micro-burst detection and scalable monitoring of network fabric to prevent congestion.
Do visitors hate your website's performance? Research shows 43% of website visitors are unsatisfied with website performance.
In this webinar we'll discuss:
- The high cost of poor website perforamnce and how even slight delays can lead to lost customers and revenue
- The challenges of building, managing, and monitoring an online presence while ensuring optimal performance
- Key strategies and technologies to view performance from a user perspective
- How leading organizations build high-performance sites
- The steps needed to become a leader in website performance
Kenny Rogers said never count your money when you’re sitting at the table—but that just means you’re working blind. Data-driven digital marketers need to be constantly tallying up, because you can’t just stay on top of real-time data, you have to start thinking two steps ahead. Simple push tactics of the past have to give way to a dynamic, real-time movement of information, interaction and engagement between your company and your customers.
But if you don’t know how to leverage real-time business analytics to separate essential behaviors from metrics that are mere noise, that incomplete big picture could lead to bad decisions, missed opportunities, and money left on the table.
Join our latest VB Live event for insight into how to pan for gold, and turn information into insight.
In this webinar you’ll:
* Learn how to define the "truth" with metrics, and which version of the truth is meaningful to the business
* Deal with the unpredictable nature of real time data blips
* Frame business analytics into actionable solution-focused priorities for stakeholders
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Michael Healey, President, Yeoman Technology Group
* Wendy Schuchart, Moderator, VentureBeat
Outcome driven healthcare organizations today are embracing analytics and self-service BI reporting programs. Where do you stand in comparison to your peers? How far have they progressed in the analytics maturity model? What are their common challenges, gaps, and successes? What other technologies are they exploring? Please join me to review our recent research and openly discuss our findings.
Over the last twelve months, Ascend2 and Informatica have partnered to produce intriguing research on what’s working – and not working -- in marketing. The result has produced a clear understanding that data-driven marketing is here to stay, but that there are also numerous challenges standing in your way of achieving success. And, if you’re like most marketers, you’re probably spending the fourth quarter planning your budget and building your plan for the upcoming year.
As you get ready to tackle 2017, this research discussion will prepare you with a plan to overcome your marketing data challenges as you enter the new year. During this webinar, we will explore the benchmark research we conducted and you will hear benchmarks from your peers, trends from your industry, and strategies to drive the best customer experience with your marketing tactics.
The classic unimodal data warehouse architecture has expired because it is restricted to primarily supporting structured data but not the newer data types such as social, streaming, and IoT data. New BI architecture, such as “logical data warehouse”, is required to augment the traditional and rigid unimodal data warehouse systems with a new bimodal data warehouse architecture to support requirements that are experimental, flexible, explorative, and self-service oriented.
Learn from the Logical Data Warehousing expert, Rick van der Lans, about how you can implement an agile data strategy using a bimodal Logical Data Warehouse architecture.
In this webinar, you will learn:
· Why unimodal data warehouse architectures are not suitable for newer data types
· Why an agile data strategy is necessary to support a bimodal architecture
· The concept of Bimodal Logical Data Warehouse architecture and why it is the future
· How Data Virtualization enables the Bimodal Logical Data Warehouse
· Customer case study depicting successful implementation of this architecture
Traditional report factories are rapidly becoming obsolete. Enterprise organizations are shifting to self-service analytics and looking for a sustainable, yet long-term approach to governance that satisfies the needs of both the business and IT.
The Business needs real-time access to data to drive critical decisions. IT needs to audit and manage data to ensure it’s accurate, secure, and governed to scale.
With only eight percent of people in traditional organizations able to both ask and answer their own questions, it’s time to take a closer look at your analytics strategy.
Join this webinar to take a closer look at enterprise analytics and learn how:
· Visual data analysis brings speed, value, accuracy, collaboration and leads to culture of analytics
· Modern enterprises are eliminating boundaries between IT and the business
· Shifting to enterprise self-service analytic tools empowers both the business and IT
Learn how Cisco is powering its digital efforts using predictive intelligence. Joseph Puthussery will share Cisco’s path to building a modern revenue engine and what the future holds for the data-driven enterprise.
By collaborating with the 451 Research Advisory team, this large global financial services enterprise was able to develop a strategic roadmap for deploying an ‘everything as a service’ (cloud) transformation program for its entire digital infrastructure by 2020.
Focusing on cloud services transformation, 451 Research provided the following key advisory services to help our client build a transformation roadmap:
· Assessment of the current state of the digital infrastructure categorized by major application workload types.
· Phone/web surveys of client key stakeholders that identified how existing IT services were actually utilized and how they could be specifically improved.
· Workshops that determined what the key roadblock issues were, opportunities for improvement, and planning for the right mix of ‘everything as service’ design/deployment strategies (IaaS, PaaS, SaaS, etc.).
· An industry-wide vendor/service-provider analysis for PaaS solutions. Almost 50 solution providers/vendors were analyzed during this project.
Join 451 Research for a client case study, walking through the decision criteria framework that achieved 100% buy-in from the client’s senior executive management, identified the recommended solution sets, and provided industry-wide vendor landscape analysis. The team will share critical milestones and lessons learned on the journey to transform the digital infrastructure to a 100% on-demand, cloud-services-based model by 2020.
For an increasingly mobile and global workforce, cloud sharing apps are an essential tool for efficient information sharing. However, enterprise IT departments have very little visibility into what information is being uploaded, and few controls over what is being shared. As a result, it is far too easy for users to mistakenly overshare information, increasing the risk of data loss.
As organizations look to embrace the benefits of cloud collaboration, defining the sensitivity of information is critical. The combination of TITUS Classification and Netskope’s cloud access security broker (CASB) solutions enables enterprises to embrace the cloud while ensuring sensitive information is protected.
Join 451 Research, Netskope and TITUS for this session and discover how to:
• Increase security awareness and accountability
• Control and govern cloud usage
• Distinguish between personal and enterprise app instances
• Protect sensitive data in the cloud
• Improve insider threat detection and response
• Protect against cloud-borne malware, including ransomware
Traditional report factories are rapidly becoming obsolete. Enterprise organizations are shifting to self-service analytics and looking for a sustainable, yet long-term approach to governance that satisfies the needs of both the business and IT. The Business needs real-time access to data to drive critical decisions. IT needs to audit and manage data to ensure it’s accurate, secure, and governed to scale. With only eight percent of people in traditional organizations able to both ask and answer their own questions, it’s time to take a closer look at your analytics strategy.
In this 45-minute webinar you'll learn about:
- Visual data analysis brings speed, value, accuracy, collaboration and leads to culture of analytics
- Modern enterprises are eliminating boundaries between IT and the business
- Shifting to enterprise self-service analytic tools empowers both the business and IT
A 2016 Deloitte study found a 26 to 33% lift in conversion when shoppers used social media, indicating a strong behavioral influence of digital interactions on purchases. In the digital age, customer behavior analytics are essential to help drive all aspects of the customer lifecycle – acquisition, engagement & retention – and increase revenue during those phases.
Please join Datameer and Jennifer Lee, Partner & National Retail and Consumer Analytics Practice Leader from Deloitte to learn:
--The impact of the digital age on customer behavior
--Best practices on creating customer behavior models
--How to create behavioral analytics supporting all areas of the customer lifecycle
During this webinar, the MulteFire Alliance will provide an overview of MulteFire technology and detail how it provides a new wireless connectivity option for enterprises. MulteFire is an LTE-based technology that operates in unlicensed and shared spectrum, enabling an enterprise to deploy its own high-performance wireless network. 451 Research analyst Ken Rehbehn and Alliance members will discuss MulteFire in enterprise IT applications and share why IT decision makers should start planning to incorporate MulteFire into their networks.
Attendees will learn how MulteFire:
•Improves indoor and outdoor capacity
•Delivers a neutral host to serve any user
•Offers opportunity to cover more area and devices with fewer nodes than Wi-Fi
•Leverages LTE’s strong security, authentication, and more
•Supports features such as VoLTE, LTE broadcast, interface management, advanced radio resource management and more
•Plans for the continued evolutionary path established for LTE
Between the likes of Article 50 being invoked by the UK during the first quarter of next year, and November's election of a new US President; 2017 is shaping up to be quite the year of change and uncertainty. But with great uncertainty also comes great opportunity!
Join Dun & Bradstreet's team of expert economists as they discuss the likely economic scenarios for next year and beyond, as well as how using data and insight can help you to effectively plan for the changing times ahead.
Join the session for:
The 2017 baseline outlook for the global economy, as well as the top economic considerations by region
The key disruptors to growth that must be considered when planning for the year ahead
The top 5 global economic game changers for the next 5 years
Welcome to the dawn of anticipatory CX. Customer expectations are rising faster than companies can evolve their value propositions, creating unprecedented urgency among business leaders. Customer experience (CX) professionals need to expand their tool set to allow them to manage customer expectations as early as possible and to build and sustain positive emotional momentum throughout the journey. Join this webinar, to hear our guest speaker Ryan Hart, Principal Analyst at Forrester Research, explain how CX pros can use the power of anticipation and describe the best practices for creating more profound, more compelling experiences that sustain long-term impact.
Since the Internet went mainstream, digital marketers have been a notoriously measurement focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure activity on their mobile apps, according to a Forrester survey. So what are the challenges and how can brands overcome this measurement gap?
Watch this webinar to learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for TD Bank and other major brands to enable better insight and engagement.
In this webinar, you will learn:
- The challenges associated with deploying mobile app analytics
- Trends in mobile app optimization and engagement
- How TD Bank is succeeding with mobile app measurement
- The value of first-party data in connecting experiences
For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”
Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage.
The talk will showcase SOASTA’s data science capabilities for the following outcomes:
The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
In this session, we will cover how to design a governed, enterprise self-service reporting strategy. Topics include solution selection requirements, organizational structure, architecture, implementation checklist and best practices for responsibly implementing self-service BI across an enterprise. We look at ways to fill gaps and augment existing Microsoft BI or Power BI environments. We'll also share organizational models for delivering self-service BI with agility yet maintaining strong governance with Pyramid Analytics best-in-class capabilities.
The door is open for the savvy business to get more bang for their buck due to the increased choice from mobile carriers. But increased choice can be paralyzing for the SMB market when it is still coming to grips with some of the basics of enterprise mobility.
In this webinar, 451 Research will discuss the market trends in enterprise mobility for the SMB market, and how organizations can support remote and mobile workers when carriers are pushing for a return to corporate-liable arrangements. To help focus on this underserved market, Tangoe will provide examples of simple services that can help overcome common hurdles to value creation through Mobility as a Service
Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them.
But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities.
But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis.
In this webinar, you'll:
* Learn how to factor in different contexts across channels
* Measure ROI while honoring the platform differences and measures for success
* Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition
* Leverage your cross-channel data to determine your paid media strategy
* Michael Healey, CEO, Yeoman Technologies
* Raj Koneru, CEO, Kore
* Wendy Schuchart, Moderator, VentureBeat
In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences and business outcomes while improving IT performance... all within a super-competitive online retail marketplace.
This fast-paced session will cover the following:
1. How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web and mobile traffic and marketing campaigns.
2. The increasing importance of data science for both rapid and long-term decision-making.
3. How to gain a deeper understanding of your company’s performance DNA and learn how to take advantage of opportunities that are unique to your site and your business.
Your takeaway from this talk will be a insights and best practices that you can put into play to drive site traffic, gain visibility into how shoppers use your site, optimize customer experiences, and connect the dots between digital performance and business metrics.
The Service Desk is at the frontlines of a changing landscape in IT. IT is now, more than ever, required to provide 100% uptime of their services, and provide them to users anytime and anywhere – thanks in large part to the growth in new consumer apps and services accessed through mobile devices.
To support this demand the service desk must be aware of and prepared for several key trends:
•Mobile. More and more, users are accessing their services through their mobile devices. Powerful trends are shaping the mobile world that will impact the Service Desk. We in the service desk must adapt, but what does that mean?
•Service Availability. Users expect their services to always be up – just like they experience with their other mobile apps and should there be an issue, they expect it to be resolved immediately. What can the Service Desk to make this dream a reality?
•New Technologies. Prompted by this need for always-on, mobile-available services, infrastructure teams are looking toward newer technologies such as public clouds, software defined networking (SDN), and hyperconverged architectures. How does this impact the Service Desk?
Join, Chris Marsh, lead mobility analyst at 451 research, Chris Dunn, Global Director of Product marketing for EasyVista, and Bruce Aboudara SVP at Scalable Software as they discuss the key trends the service desk need to know about as well as actions the service desk can take to capitalize on those trends.
Search engines have changed the way everyone accesses information. Apache Solr and Elasticsearch, two open source search engines built on Lucene, have enabled companies to integrate search for a variety of use cases. On the flipside, SQL has been the bedrock for analytics. Joining the power of search and SQL opens up search to users who are familiar with SQL. This combination of technologies allows companies to utilize existing SQL skills to implement innovative search that answer questions previously not possible.
451 Research’s webinars are protected by international copyright law. Reproduction and distribution of this webinar, in whole or in part, in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpreta¬tions thereof. The viewer assumes sole responsibility for the selection of this webinar to achieve its intended results. The opinions expressed herein are subject to change without notice.
Data-driven artificial intelligence and unsupervised machine learning can now answer the question that has plagued information security practitioners since day one: How do I know when something is happening in my environment that shouldn’t? This session looks at advances in behavioral analytics that address critical security problems such as insider threats, data theft, cybersecurity, and abuse of privileged access, to name a few. Featuring insights on how to use advanced analytics to detect threats that are invisible to traditional security measures.
Building and maintaining an effective pre-payment claims review program can be challenging without leveraging prior inappropriate billing patterns or checks against fraud trends that were previously identified during post-payment claims reviews. In this session, participants will learn the importance of gathering and leveraging information from post-payment reviews to significantly strengthen pre-payment review programs, as well as the use of ICD-10 codes and outliers that can help generate new leads based on current billing trends and better address claims system vulnerabilities.
In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns?
Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm.
Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns.
In this webinar you’ll be guided through:
- A “how-to” process for optimizing your marketing promotions through your user data
- Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
- Beginning and end snapshots of success stories of SOASTA customers using data science
Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.
Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.
Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?
In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.
Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.
In this webinar you’ll:
* Learn which mobile analytics will matter in the next five years
* Understand the ways that KPIs monthly active users (MUA) can be interpreted
* Measure beyond smartphones -- including wearables, connected cars and more.
* James Peng, Head of Mobile and Social Acquisition, Match Group
* Bob Sherwin, VP Direct Marketing, Wayfair
* Jesse Robbins, CEO, Orion Labs former CEO of Chef
* Evan Schuman, Moderator, VentureBeat
In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.
We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.
What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?
Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
HCI continues to be the hottest segment in infrastructure. Rapid data and workload growth coupled with relatively flat budgets are forcing organizations to consider alternatives to traditional infrastructure offerings. HCI has emerged as alternative offering to satisfy the needs of customers both in central data centers and in remote offices. On January 11, 2017 join us for a webinar discussing the current state of the market. The webinar will cover:
· Challenges facing enterprise infrastructure professionals
· Market drivers
· Use cases for HCI
· Delivery options for HCI (Appliances and Software)
· Recommendations for deployments
With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.
It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.
Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.
In this webinar, you’ll:
Understand the broader digital wallet strategy to connect with customers through chatbots
Get valuable tips to spin chatbots into gold
Learn the biggest mistake organizations are making with payments through Messenger
* Neil Ishibashi, Sr. Director, Design and Development, Fandango
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Mobility in 2017 is all about 5G, which is not just another “G” – its scope is far larger. Previous G’s focused on increasing bandwidth and latency to support Mobile Internet consumption patterns accelerated by universal adoption of smart devices. The revolutionary attributes of 5G converge the latest innovations in network, cloud, and devices in a way that has never been done before. 5G’s impact will be far reaching across industries generating massive value not possible in previous technology shifts. Ultra-broadband communication and computing power will combine and extend across networks and devices such that information and computing power will be instantaneously available.
Join Brian Partridge, Research Vice President for Mobility, as he explores how this will catalyze a wave of innovation in applications, services and functions built to run on the new 5G infrastructure.
The next wave of cloud computing is coming, and it is going to take the shape of serving distinct enterprise needs in an on-demand fashion. It is normal for enterprise IT departments to provision or procure IaaS, PaaS or SaaS services now. That in turn means that a larger galaxy of business needs and operational complexities will be tackled as the next way to monetize cloud infrastructure. The trickle of specialized providers doing boutique services such as disaster recovery as a service, compliance as a service and database as a service could well become a flood.
Join Kelly Morgan, Research Vice President for Services as she uncovers what service providers will need to change in order to gain a competitive advantage in 2017, and what the sources of demand for multi-tenant datacenters will be in the coming year.
Digital transformation is a business imperative, not an option. Cloud is powering this change: It provides the new style of IT that supports the information, process and platform transformations required to link technology and information assets with marketing and customer experience to deliver new or enhanced digital processes.
Join William Fellows, Founder and Research Vice President for Cloud, as he discusses what’s coming this year in cloud, and how the industry’s major battleground in 2017 will be how, from where and at what price cloud transformation services are delivered to customers.
Digital transformation is real, and it's happening, although there is still a very long way to go. We believe it is an inescapable truth that every business is becoming a digital business, controlled by software, which is the manifestation of these digital transformations. Businesses must react, driven by the imperatives of improving intelligence, agility and their customer-centricity, with the ultimate goal of survival in a digital world.
Join Nick Patience, Founder and Research Vice President for Software, as he dives into the three business imperatives behind digital transformation and what specifically will be transformed in 2017.
Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.
But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.
Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.
In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions
Stewart Rogers, Director of marketing technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat