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Data and Analytics

  • How to Optimize Your Content for Funnel Conversion and Revenue Impact
    How to Optimize Your Content for Funnel Conversion and Revenue Impact Feng Hong, Senior Product Marketing Manager, Full Circle Insights Recorded: Oct 19 2017 37 mins
    “How can I get smarter about my content creation? What topics and types really impact performance?” You work hard to generate and market the content you believe is valuable and educational for your audience. When it comes to B2B, a performance-driven marketer needs to go beyond wordsmithing and growth hacking, and enter the realm of analytics and insights.

    Join Feng Hong, a Senior Product Marketing Manager at Full Circle Insights with a background in performance analytics in B2B, as he discusses a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content planning and creation.

    Learn how to:
    ·Categorize and cross-compare dimensions of content to optimize for performance
    ·Leverage Salesforce to understand content impact on your sales funnel KPIs
    ·Utilize attribution modeling to trace revenue contribution back to the content you generated
  • Analytics 101 Part 2: Data Exploration & Predictive Modeling
    Analytics 101 Part 2: Data Exploration & Predictive Modeling Molly Jones, SAS Systems Engineer & Jen Lampert, SAS Solutions Architect Recorded: Oct 19 2017 55 mins
    In this webinar, we dive deeper into analytics and talk about the advantages of data exploration and predictive modeling. We’ll also show attendees how to fine-tune the accuracy and precision of those analytic models so you can make critical decisions with confidence.
  • How to Power Your Customer Experience with Data
    How to Power Your Customer Experience with Data Rafael Flores, Senior Product Manager at Treasure Data Recorded: Oct 19 2017 41 mins
    Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!

    In this webinar you will learn:

    -When, why, and how to leverage 1st, 2nd, and 3rd party data
    -Tips & Tricks for marketers to become more data driven when launching their campaigns
    -Why all marketers needs a 360 degree customer view
  • Intelligent Targeting Leading to Sales Acceleration
    Intelligent Targeting Leading to Sales Acceleration Prachi Juneja, Dun & Bradstreet and John Moore, Comerica Recorded: Oct 18 2017 44 mins
    Join our webinar led by Prachi Juneja, Sr Leader Advanced Analytics, Dun & Bradstreet and John Moore, SVP Data Strategy and Analytics, Comerica. In this session, Prachi and John will be discussing how predictive scores can be used to determine which prospects have buying characteristics such as high propensity, product demand, spending capacity, buying authority, growing and immediate needs. Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue.
  • How the Right Content & Delivery Strategies Double Demand Gen ROI
    How the Right Content & Delivery Strategies Double Demand Gen ROI John Steinert, the CMO of TechTarget, and Zak Pines, the VP of Marketing at Bedrock Data Recorded: Oct 17 2017 45 mins
    As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts.  There’s clearly a better way.

    In this webinar, we’ll address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. Here’s what we’ll cover:

    • A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals 

    • How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals
  • Hybrid IT in Australia: How to Simplify & Manage Multiple Cloud Environments
    Hybrid IT in Australia: How to Simplify & Manage Multiple Cloud Environments Kelly Morgan, Research VP, Services at 451 Research; Nathan Vandenberg, GM, Data Centre at Dimension Data Recorded: Oct 12 2017 50 mins
    How can your enterprise better manage multiple cloud and non-cloud IT environments to accelerate your digital business? Are you among the 50% of enterprises challenged by the complexity of managing applications and data across hybrid environments?

    Find out what workloads are still on physical IT, where they’re moving to, and why enterprises use migration services to help.

    Join Kelly Morgan, Research Vice President, Services from 451 Research and Nathan Vandenberg, General Manager, Data Centre from Dimension Data on Thursday 12 October 2017, 11:00am – 11:45am, to understand the most common challenges faced when managing multiple IT environments in Australia and how to overcome them.

    We will guide you through the hybrid IT maze and provide you with actionable steps to simplify the complexity of managing multiple enterprise cloud and non-cloud IT environments.

    Join us as we explore the findings from the Hybrid IT report, a 451 Research report commissioned by Dimension Data.
  • GDPR: Balancing Customer Experience with Privacy & Security
    GDPR: Balancing Customer Experience with Privacy & Security Dereck Hatcher, Sr Data Solutions Consultant, Tealium Recorded: Oct 11 2017 26 mins
    The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place to ensure regulation by the May 25, 2018 effective date. While data governance is of utmost importance to organizations before this date, being able to still create engaging and powerful experiences for their customers is still a top priority. So how does a company do both?

    Join this webinar to learn:

    - The background on privacy legislation and the road to GDPR

    - What GDPR means to all brands (who is affected, what data matters and how to comply)

    - 5 key steps to balancing exceptional customer experiences with GDPR compliance

    - Answers to the most common GDPR questions
  • Optimize 360: Test, Adapt & Personalize for Greater Returns
    Optimize 360: Test, Adapt & Personalize for Greater Returns Jonathan Mesh, Google; Dave Eckman, Cardinal Path Recorded: Oct 11 2017 43 mins
    Google’s own Jonathan Mesh, Lead Product Manager for Optimize, joins our webinar on Google Optimize 360 where we uncover ways to accelerate your testing and optimization strategy.

    We’ll step through the power of personalization, share a real-time platform demo, and explore experiments to get started on delivering more compelling user experiences.
  • Image recognition with deep learning
    Image recognition with deep learning Layla Tadjpour, Data Science Consultant, Ph.D. in Electrical Engineering from University of Southern California. Recorded: Oct 11 2017 39 mins
    In this webinar, we will learn about image recognition with deep learning. After a brief overview of what deep learning is, and why it matters, we will learn how to classify dogs from cats. That is, how to train a model to recognize dog images from cat images.

    We use Keras, an easy to use python deep learning library that sits on top of Tensorflow, and “fine-tuning”, a very important skill for any deep learning practitioner, to train a model to classify the images.

    Once we trained our model to classify dogs from cats images with high accuracy, we dig into the details of the trained model and look at its building blocks, i.e., Convolutional Neural Networks (CNN), Fully Connected Block and activation functions to develop an understanding of how the deep learning model works.
  • Why Proactive Recruiting is Key to Filling Your High Priority Roles
    Why Proactive Recruiting is Key to Filling Your High Priority Roles Jess Verbruggen, Recruiting Researcher at Shopify Recorded: Oct 10 2017 47 mins
    It’s easy to preach the value of sourcing, but it’s difficult to prioritize regularly. Why spend hours reaching out to passive candidates - who may never reply - when you can just respond to candidates who are actively looking?

    Because proactive sourcing is key to filling your high-priority, hard-to-fill roles. Since Shopify zeroed in on proactive outreach three years ago, their growth has been explosive. They’ve skyrocketed from 550 to over 2,000 employees and made 387 hires through proactive sourcing, including 110 hard-to-fill roles.

    What’s more? They've doubled their candidate response rate to cold outreach from 21 to 42 percent since rolling out Lever Nurture.

    Want to know the secrets behind their unprecedented success? On October 10th, Recruiting Researcher Jess Verbruggen will share the outreach tactics that actually pique the interest of candidates, and ultimately lead to monumental growth.

    Join us to learn:
    - Why Shopify knew they had to prioritize proactive sourcing in the first place
    - How they advocated to build a team of recruiting researchers who specialize in sourcing
    - Concrete steps to increase your response rate to cold outreach
    - The direct link between sourcing and massively scaling your team
  • Digital marketing has 99 problems. Are you one?
    Digital marketing has 99 problems. Are you one? Arturo Mendiola & Matt Fairchild, Horizontal Integration Recorded: Oct 10 2017 31 mins
    In this webinar, we will outline how to connect your paid, earned, search, and organic marketing to Sitecore’s capabilities like personalization, path analyzer, engagement plans, and more.

    It also includes an examination of how data captured within Sitecore can inform and optimize media campaigns in real time. Last, we will share a broader view of how traditional offline tactics like broadcast and print play a role within the digital ecosystem that has Sitecore at its center.
  • Retail Survival in the Age of Digital Disruption
    Retail Survival in the Age of Digital Disruption Sheryl Kingstone 451 Research, Sudesh Girdhari CenturyLink Recorded: Oct 10 2017 57 mins
    Digital transformation is real, and it’s happening – our data in the retail industry lends more insight to the state of the transition. It is an inescapable truth that every business is becoming a digital business empowered by new software initiatives such as AI, Robotics and IoT. The adoption of these disruptive trends will force a divide between business leaders and laggards. With the upcoming Black Friday and Cyber Monday, how prepared are you to meet rising customer expectations. As the pace of innovation accelerates, retailers need to act now. Our Global retail research illustrates a significant gap between digital leaders and laggards and even a modest investment can improve operational efficiencies and agility.

    The retail industry is bursting with digital innovation driving change. This session will review:
    •How differentiation demands digital maturity
    •Transformational technologies essential to create immersive, connected retail experiences across digital and physical worlds
    •The role of cloud services and its impact on customer experience, agility, efficiency and risk
  • Adapting Salesforce for an Account-Based Strategy
    Adapting Salesforce for an Account-Based Strategy Feng Hong, Senior Product Marketing Manager, Full Circle Insights, Bryant Lau Digital Marketing Manager, Highspot Recorded: Oct 5 2017 31 mins
    Feeling like your CRM isn't quite measuring up to support your account-based strategy?

    Implementing and executing a successful account-based strategy has many operational and technical implications. Join Full Circle Insights and Highspot in this webinar to learn how you can adapt your Salesforce to fit an account-based strategy.

    In this webinar, we’ll teach you how to:
    -Understand the gaps in your CRM that hinder ABM
    -Organize your Salesforce processes for ABM
    -Connect the dots between your data and measure your ABM performance
  • Wargaming.net: Analyzing 550 Million Daily Events to Increase Customer Lifetime
    Wargaming.net: Analyzing 550 Million Daily Events to Increase Customer Lifetime Sergei Vasiuk Recorded: Oct 5 2017 4 mins
    Wargaming has implemented a “state of the art” enterprise data platform that can be scaled to store massive amounts of game data and produce relevant management KPIs and interface for data analytics.

    Overall, the Wargaming team has to process over 3TB of raw data daily. Cloudera Enterprise is the cornerstone for this purpose and the data reservoir is where data teams store all the raw data. Wargaming then uses machine learning techniques to better understand the players, their needs, and if the game provided an enjoyable experience.
  • Let’s Talk GCA Data: Progression, Innovations, and Use Cases
    Let’s Talk GCA Data: Progression, Innovations, and Use Cases Brian Farley, Sr. Director, Partner Solutions and Adam Shipley, Data Operations Manager at Dun & Bradstreet Recorded: Oct 5 2017 18 mins
    Get the most out of your marketing and prospecting

    Join us for our upcoming webinar focusing on recent innovations to Global Contact Authority (GCA) data and how you can leverage GCA data to build effective sales and marketing solutions for your customers.

    Learn how Dun & Bradstreet’s GCA data can better help you:

    -Maintain an accurate and more complete customer contact database and fill in key pieces of missing data
    -Connect contact data with business information and insights to provide your customers with a more complete view of their customers and prospects
    -Enable your customers to profile, target, and analyze their contact data to help accelerate pipeline growth and shorten sales cycles
  • Customer Data Platforms: An “Ask Me Anything” Webinar
    Customer Data Platforms: An “Ask Me Anything” Webinar Adam Corey, VP of Marketing, Tealium & Chris Slovak, VP Global Solutions, Tealium Recorded: Sep 28 2017 61 mins
    The Customer Data Platform (CDP) is creating major buzz in the martech space as being a key driver in creating more meaningful customer experiences - yet even the savviest of professionals are unclear on what CDPs are and how these sophisticated tools really work.

    Join this interactive conversation with Tealium CDP Experts to get live answers to your most pressing questions on all things CDP in our “Ask Me Anything” style webinar.

    Wondering what the benefits are of CDPs? Hoping to understand more about their functionality and integration capabilities with other solutions? Needing advice on how to budget for and buy one? Ask me anything!

    In addition to a Q&A and live polls throughout the webinar, our CDP Experts will provide answers to some of the most common questions, such as:

    - How is a CDP different than what I’m currently using to manage my customer data?
    - Why will a CDP help me in driving digital transformation?
    - How will a CDP help me connect my different data sources to get a single view of my customer?
    - What criteria should be considered when selecting a CDP?
  • Powering Active Data Infrastructure: Vexata & 451 Research
    Powering Active Data Infrastructure: Vexata & 451 Research Matt Aslett, Research Director, Data Platforms and Analytics (451) & Rick Walsworth, VP, Product (Vexata) Recorded: Sep 28 2017 57 mins
    Transactional applications and high speed analytics have previously been reserved for in memory applications but recent advancements in solid state technology and active data infrastructure have delivered performance that remove I/O wait times that are prevalent with the current generation of all flash arrays. Attend this webinar to learn more about how Vexata delivers solutions that unlock application performance to deliver strategic business outcomes.
  • How to Outsmart Your Competitors with Better Insights
    How to Outsmart Your Competitors with Better Insights Antti Riikonen, Product Lead, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Recorded: Sep 28 2017 30 mins
    Track trends and measure your competitors’ performance with Verto Watch

    Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.

    In this webinar, we will highlight how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:

    - How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
    - How to gain competitive insights across apps and websites
    - How to understand and track the trends in your industry using ranking reports and in-category comparisons
    - How a Verto customer used this data to find new opportunities for growth and acquisition

    Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.
  • How to Make the Most of Your Data - Marketing Analytics
    How to Make the Most of Your Data - Marketing Analytics Susan Graeme - EMEA Marketing Director, Tableau Recorded: Sep 28 2017 55 mins
    Marketers are no strangers to data, especially as the number of tools generating marketing data grows each year. Curious about how much revenue was attributed to paid search last quarter? We've got data for that. Want to prove which programs generate higher quality leads than others? Data. This webinar is part of the "Analytics in Action" week.

    Here at Tableau, we rely on analytics to understand the mass of data - a challenge all marketers must overcome to thrive in a data-driven world. In this live webinar with Tableau's Marketing Director, Susan Graeme, you'll see how we tackle the marketing data dilemma.

    You’ll learn how Tableau's marketing team uses analytics to:

    *Build a Demand Generation funnel
    *Overcome our 5 marketing dilemmas
    *Visually analyse data from our marketing technology stack
    *Connect disparate data sources (Salesforce, Eloqua, Google Analytics)
  • How Governments Can Adapt - Making Digital Transformation a Reality
    How Governments Can Adapt - Making Digital Transformation a Reality Keith Dawson - Principal Analyst, 451 Research, Michael Mueller- Director - Solutions Management, CenturyLink Recorded: Sep 27 2017 53 mins
    Can government institutions use modern tools and technologies to become more flexible and responsive to their constituents? What should they be looking at, and how should they adapt to the challenges of data security, privacy, and reliance on legacy systems? Digital transformation is an ambitious project for any organization; government decision-makers are hoping it will provide a path to broader citizen engagement, empowered employees, and new digital infrastructures that will provide better access to data and services.

    In this webinar we will discuss the results of a survey on the challenges and imperatives of digital transformation, including the perspectives of government managers on their technology and operational challenges and expectations.
  • 3 Best Practices for Implementing A Modern B2B Integration Solution
    3 Best Practices for Implementing A Modern B2B Integration Solution Alan Lundberg, Dan Rezac - Informatica, Thomas Bennett - UNICO Recorded: Sep 27 2017 47 mins
    Tune in to this webinar to understand how ordinary legacy EDI and other B2B technologies are being upgraded to handle many more standards without additional effort. Listen to the case of how one user went from a dated on-premise solution to B2B integration in the Cloud using familiar tools and practices. You'll walk away from this webinar with 3 solid actionable best practices to help you implement a future proof B2b solution.
  • Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer.
    Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer. Nick Wildgoose, Zurich Insurance, and Jon Ball, Dun & Bradstreet Recorded: Sep 27 2017 42 mins
    Join our webinar led by Nick Wildgoose – Global Supply Chain Product Leader at Zurich Insurance and Jon Ball – Senior Global Director, Analytic Consulting at Dun & Bradstreet, to hear the results of the latest market research. You’ll learn at which tiers in the supply chain disruptions are occurring more frequently and the causes of these disruptions. Nick and Jon will be providing you with a greater understanding of the challenges and opportunities facing companies across North America and Europe to improve supply chain resilience. They will also describe the innovations being brought in terms of supply chain risk assessment, technology, and transfer to help protect financial performance.
  • Data Studio: Visualization & Reporting Solutions to Enable Better Decisions
    Data Studio: Visualization & Reporting Solutions to Enable Better Decisions Nick Mihailovski, Google; Mary Andrews, Cardinal Path; Dave Eckman, Cardinal Path Recorded: Sep 26 2017 50 mins
    In this webinar, we’re joined by Nick Mihailovski of Google Data Studio to explore the value of dashboards, demonstrate the simplicity and power of Data Studio, and share incredible real-world examples from leading organizations.
  • User Retention Bootcamp: Setting the Foundation for a Sticky Product
    User Retention Bootcamp: Setting the Foundation for a Sticky Product Alicia Shiu, Growth Marketing, Amplitude Recorded: Sep 26 2017 34 mins
    Do you care about growth? Growing your business, growing your customer base and growing your revenue? Then you should care about user retention.
    In this webinar, we'll set the foundation for understanding and taking action on your user retention metrics.

    You will learn:

    •Why retention matters
    •The tools and steps to define 2 key retention metrics:
    - Your critical event
    - Your product usage interval
    •3 methods of retention measurement and how to select which works best for you
    •How to dig deeper into retention strategies for each type of user

    Register to save your spot in User Retention Bootcamp.
  • Enhancing Email Marketing with New Targeting and Customer Experience Tactics
    Enhancing Email Marketing with New Targeting and Customer Experience Tactics David Daniels, CEO & Founder, The Relevancy Group | @EmailDaniels Recorded: Sep 26 2017 53 mins
    Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.

    David’s presentation and discussion will address the following:
    • Data utilization in email marketing and the efficacy of real time data
    • Individual targeting and the rise of People Based Marketing and its role in email marketing
    • The impact of machine learning and other artificial intelligence technology on email marketing
    • Innovations in mobile utilization to drive mobile app usage
    • The challenges and opportunities of utilizing embedding video in email

    David will also take your questions and offer access to research reports available for download.

    About David Daniels – CEO & Founder, The Relevancy Group
    Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com

    As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.