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Data and Analytics

  • Demystifying Statistical Sampling for the Fraud Investigator
    Demystifying Statistical Sampling for the Fraud Investigator Mark Starinsky, Service Delivery Manager, General Dynamics Health Solutions Live 90 mins
    With attributes, variables and clusters, even the vocabulary of statistical sampling can be challenging to the lay investigator. However, proper understanding and command of these terms is essential to mastering the tools and techniques necessary for preparing statistically-valid random samples. This skills-based webinar will review important sampling terminology, the benefits and applications of sampling to healthcare audits and investigations, and include demonstration of preparing a sampling data set with OIG’s commonly-used RAT-STATS.
  • 4 Ways Finance & Marketing Can Accelerate Revenue Growth with Data
    4 Ways Finance & Marketing Can Accelerate Revenue Growth with Data Dun & Bradstreet Recorded: Mar 30 2017 2 mins
    Learn how the collaboration of finance and marketing teams leads to a new blend of integrated data that can help accelerate your organisation’s revenue growth.
  • 6 Things Marketers Should Know about Data and Privacy for 2017
    6 Things Marketers Should Know about Data and Privacy for 2017 Adam Corey, Analytics Industry Veteran Recorded: Mar 29 2017 53 mins
    Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.

    In this webinar, analytics industry veteran Adam Corey will walk through the changes in consumer sentiment, recent legislation, and technology shifts that affect how marketers work with data, as well as the six things every marketer should know as they build their marketing roadmaps.
  • 5 Ways B2B In the Cloud Makes Life Easier for Commerce
    5 Ways B2B In the Cloud Makes Life Easier for Commerce Alan Lundberg, Dan Rezac - Informatica, Thomas Bennett - Critical Minds Advisory Recorded: Mar 28 2017 50 mins
    5 Ways B2B In the Cloud Makes Life Easier for Commerce - Get an under the covers looks at why Cloud B2B gateway architecture makes sense in today's e-commerce and trading supply environments.
  • Apache Cassandra: Best Practices and Troubleshooting
    Apache Cassandra: Best Practices and Troubleshooting Ben Slater, Chief Product Officer at Instaclustr Recorded: Mar 23 2017 55 mins
    With any path to success, there are always some common pitfalls to avoid. With 8 million node hours of experience running Cassandra, and currently managing more than 100 clusters globally for a wide range of clients, Instaclustr has done all the hard work for you.

    Through that experience, our team has been able to identify and implement best practices for our clients with applications on Cassandra with great success.

    Our 45 minute live webinar will provide you with the vital tools and insider tips to ensure your applications are running smoothly on Cassandra.

    What you’ll discover:
    -Learn best practices and common pitfalls
    -Discuss how to identify their applicability in your use case
    -Examine strategies to move existing applications to best practice alignment

    http://www.instaclustr.com
  • Pros and Cons: Analyzing MarTech for the Single View of the Customer
    Pros and Cons: Analyzing MarTech for the Single View of the Customer Jay Calavas, CIO at Tealium Recorded: Mar 23 2017 46 mins
    Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

    With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

    EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.

    Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
  • Top Reasons Why Your Antivirus Isn’t Working Anymore
    Top Reasons Why Your Antivirus Isn’t Working Anymore Ed Metcalf, Director of Product Marketing and Brian Robison, Senior Director of Field Technical Marketing at Cylance Recorded: Mar 23 2017 68 mins
    Are you weary from fighting malware, ransomware, and other threats that your ineffective and tired antivirus software can’t stop?

    If so, join us for our webinar, “Top Reasons Why Your Antivirus Isn’t Working Anymore” to hear why it’s time to rise up and overthrow traditional, reactive antivirus solutions in favor of proactive endpoint protection powered by artificial intelligence (AI).

    During this webinar, you will see a live demo of AI in action with CylancePROTECT®, and cover the key reasons why your current antivirus solution probably isn’t working anymore:

    - It’s Reactive: Legacy, signature-based antivirus products cannot prevent malware from executing. Cylance AI technology protects before the machine is infected.
    - It’s Ineffective: Legacy security tools perform at a 70 – 90% success rate. Cylance routinely performs with near perfect efficacy, at 99%+.
    - It’s Burdensome: On average, traditional endpoint security products use 50% to over 70% of CPU cycles during intensive scans. CylancePROTECT is outstandingly lightweight at just 1% – 3% CPU utilization.
    - It’s Costly: Signature-based antivirus solutions impact the bottom line with more layers of unproductive technology. Cylance protects with a single agent and a single cloud-based management tool, and that translates into big cost savings.
  • Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase
    Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase Hannu Verkasalo, CEO, Verto Analytics Recorded: Mar 23 2017 54 mins
    With the explosion of digital channels, content, and devices, a consumer’s path-to-purchase becomes more convoluted as she researches, browses, compares brands across screens and using apps and sites. Brands and retailers are still in the dark about some important aspects of the consumer’s journey. To keep pace with consumers, it's important to measure not only what they do but why they do it.

    In this webinar we examine how leading brands have used behavioral data and survey research to improve a myriad of outcomes, from brand engagement to conversions.

    We'll cover:

    - The key indicators that brands struggle to asses including ad effectiveness and cross-channel activity
    - How to use single-source measurement panel data to get more accurate, actionable insights
    - Assessing how survey data can help complete the picture of the consumer journey
    - Applying insights to improve campaign outcomes
  • Wie Sie eine Corporate Self-Service Analytics-Umgebung aufsetzen & verwalten
    Wie Sie eine Corporate Self-Service Analytics-Umgebung aufsetzen & verwalten Ronald van Loon, Big Data-, Analytics- & IoT-Experte, und Dirk Jung, Solution Sales Architect bei Pyramid Analytics Recorded: Mar 23 2017 55 mins
    Daten gelten als Öl des 21. Jahrhunderts und Produktionsfaktor. Immer mehr Daten werden gesammelt, um fundierter entscheiden zu können und das Unternehmen dadurch erfolgreicher zu steuern. Dabei sind Unternehmen i.d.R. doppelt herausgefordert: einerseits durch die ständig wachsende Menge an Daten, andererseits durch die Notwendigkeit, sämtlichen Mitarbeitern immer umfassenderen Zugriff auf Daten zu geben.
    Es kann daher durchaus schwierig erscheinen, die riesigen Datenmengen und -nutzung erfolgreich zu managen.
    Eine Corporate Self-Service Analytics (SSA)-Umgebung ist daher ein wesentlicher Bestandteil zur Stärkung einer datengestützten Strategie.

    Erfahren Sie in diesem Webinar von Ronald van Loon, Big Data-, Analytics- & IoT-Experte, und Dirk Jung, Solution Sales Architect bei Pyramid Analytics:

    • Vorteile, die eine SSA-Umgebung bietet
    • Wie Ihr Unternehmen eine SSA-Umgebung erfolgreich managen kann
    • Best Practices
    • Praktische Beispiele analytischer Governance in einer SSA-Umgebung mit BI Office
    • Hilfreiche Tipps, womit und wie Sie am besten beginnen
    • Weitverbreitete Fallstricke, die mit einer SSA-Umgebung verbunden und zu vermeiden sind

    In einer abschließenden Q&A-Runde haben Sie dann noch die Möglichkeit, mit unseren beiden Experten Fragen bzw. Themen zu diskutieren.
  • How Next-Gen Mobile Platforms are Conquering Mobile App Challenges
    How Next-Gen Mobile Platforms are Conquering Mobile App Challenges Chris Marsh, 451 Research; Avinash Harsh, Sonata Software; Michael Ong, Halosys; & Ravi Naik, Former SanDisk CIO Recorded: Mar 15 2017 56 mins
    Enterprises are facing an ever growing demand for mobile applications. To create and manage meaningful and sustainable mobility programs, while keeping up with the pace of this demand, enterprises should seek solutions that help them conquer the top challenges in large scale mobility programs by providing:

    •Security across apps, data, users & devices
    •Reducing cost & increasing the speed of development
    •Seamless connectivity to multiple systems including legacy and home grown environments
    •Holistic & consistent experience across mobile & web channels
    •Deployment of applications to customers, partners, employees and vendors
    •Streamlined post launch operations by providing real time monitoring abilities

    We will discuss these challenges and look at how one of the next generation mobile platforms is simplifying enterprise mobility and addressing these key challenges.
  • The Case for Continuous Data Integration: An In-Depth Look at a Blended Approach
    The Case for Continuous Data Integration: An In-Depth Look at a Blended Approach Matt Aslett, 451 Research Director, & Mark Van de Wiel, HVR CTO Recorded: Mar 14 2017 51 mins
    How do you drive the most value from your data? There is growing attention on the need to process and analyze data in motion. As your business looks to generate additional value from multiple data sources, simply processing historical data is likely not going to be enough, and nor is relying solely on real-time streaming solutions. In this webinar learn how continuous data integration can drive value for your business and gain insights into how leading global organizations have implemented this approach and the impact on their business.

    Join 451 Research Analyst, Matt Aslett, and HVR’s CTO, Mark Van de Wiel for this discussion with a short Q&A at the end.
  • Dresner: Collaboration is the secret to modern business intelligence
    Dresner: Collaboration is the secret to modern business intelligence Howard Dresner, Chief Researcher, Dresner Advisory Services | Peter Sprague, VP of Product Management, Pyramid Analytics Recorded: Mar 14 2017 53 mins
    Howard Dresner, noted business intelligence analyst, and Peter Sprague, VP of Product Management, discuss Howard’s latest research around collaborative BI, what collaborative BI really means, and how organizations are using collaborative business intelligence to increase adoption, reduce content development times, and get more value for their organizations than ever.
  • SplashBI in under 2 minutes
    SplashBI in under 2 minutes SplashBI Recorded: Mar 9 2017 2 mins
    Learn more about SplashBI in this short, under two minute video!
  • A View of the World's Largest & Fastest Growing Data Center Spot
    A View of the World's Largest & Fastest Growing Data Center Spot Kelly Morgan 451 Research and Mark Kidd Iron Mountain Recorded: Mar 9 2017 33 mins
    A View of the World's Largest & Fastest Growing Data Center Spot and why you should be there

    The Northern Virginia market, which includes multiple locations in/around Washington DC, continues to be one of the largest and fastest growing datacenter hot spots in the world and top market for cloud providers. While much has been said about the area, please join us to discuss the latest in: what makes the market special, why so many firms want datacenter space there, how the market is evolving, and which locations to consider when thinking about a deployment in the area.

    Please join us for a webinar with Kelly Morgan, Vice President at 451 Research and Mark Kidd, Senior Vice President and General Manager for Iron Mountain Data Centers, for a discussion on the Northern Virginia market and Iron Mountain’s approach to the market.
  • Mobile World Congress 2017: 5 Trends to Watch
    Mobile World Congress 2017: 5 Trends to Watch TIA, David Heard, John Jacobs, Susan Schramm, Brenda Boehm, Limor Schafman Recorded: Mar 9 2017 57 mins
    Sights and Insights from TIA @ MWC17

    On Thursday, March 9 at 11 am ET, join TIA for a post Mobile World Congress 2017 webcast on sights and insights from the show floor. Hear from TIA executives as they discuss the transformation of connectivity infrastructure, the expansion of IoT applications, and the proliferation of Smart Communities projects.

    Speakers:

    > David Heard, Board Chairman, TIA

    > Brenda Boehm, Chief Strategy Officer and Executive Vice President of Technology and Products

    > Susan Schramm, Chief Marketing Officer & Senior Vice President of Membership and Marketing

    > John Jacobs, Vice President, Market Intelligence and Research
  • Maximize Your Investment in the Adobe Marketing Cloud!
    Maximize Your Investment in the Adobe Marketing Cloud! Josh Goodwin, Chief Technology Officer, Ensighten & Jeff Terry, Director of Training & Enablement, Ensighten Recorded: Mar 8 2017 62 mins
    You’ve invested a substantial amount in the Adobe Marketing Cloud to help drive your digital marketing performance. But are you properly optimizing your use of Adobe’s solutions?

    Attend this interactive webinar to see how you can improve Adobe performance across the board using a new type of application, a Customer Data Platform (CDP), to drive everything from faster tool deployment to creating a more holistic view of customer activity.

    Customer Data Platforms are growing at 50 percent a year, according to the CDP Institute, and are slated to reach $1B in market value by 2019. CDPs uniquely combine enterprise tag management, omni-channel data collection, mobile app optimization, data governance capabilities and more to help organizations drive superior customer experiences across touch points.

    In this webinar, you will learn:
    - How to create a modern marketing strategy that revolves around first-party customer data and profiles that your brand directly owns
    - How to accelerate and optimize tool deployments, including Adobe Target
    - How to create deeper integration with the broader digital marketing eco-system
    - How to improve privacy enforcement and consent
    - How to avoid vendor-lock and easily A/B test different tools
  • Take the next step with TIBCO Spotfire - Dutch
    Take the next step with TIBCO Spotfire - Dutch Alain Martens, Solution Consultant TIBCO Software & Steven van der Kroft, Senior Solution Consultant TIBCO Analytics Recorded: Mar 7 2017 52 mins
    This webcast will be focussing on the different options that TIBCO Spotfire provides to connect to and load data in a performant way from different sources. We will be discussing how, despite the changes in data size and speed, Spotfire can help you to quickly gain insight from your disparate data sources and ensure that analysis files perform well in all circumstances. A demo on those steps is included at the second half of this webcast.
  • Operational Excellence: The Key to Safeguarding Your IT Infrastructure
    Operational Excellence: The Key to Safeguarding Your IT Infrastructure Dan Thompson Senior Research Analyst 451 Research and Kelly Sullivan, VP Global Data Center Operations at CenturyLink Recorded: Mar 2 2017 42 mins
    Data center uptime is more critical than ever as more and more business processes are digitized. Having a sound foundation starts with having a solid and reliable data center in which to deploy your IT infrastructure. The data shows that how a data center is run and managed is the single biggest contributor to uptime.

    Join 451 Research Senior Analyst, Dan Thompson, and Kelly Sullivan, VP Global Data Center Operations at CenturyLink for a dialog on how operational excellence is put into practice and has become a core of the organizational culture at CenturyLink.

    Hear real-world experience and insight derived from managing a global fleet of 57 data centers and how the Uptime Institute Management and Operations Stamp of Approval program helped them raise their game through a regiment of continual improvement.
  • Data Clarity - Decision Making in Today's Complex B-of-B Enterprise Environments
    Data Clarity - Decision Making in Today's Complex B-of-B Enterprise Environments Naveen Miglani, CEO and Co-Founder of SplashBI Recorded: Mar 1 2017 27 mins
    Today, many organizations are utilizing the best software applications (without regard to Vendor) to address specific challenges and needs. The “Best of Breed” approach is the driving strategy of many organizations that are seeking that competitive advantage. The companies that understand how to quickly navigate, report against, integrate, and manage the critical data elements from their disparate systems will be the most successful.

    Join Naveen Miglani, CEO and Co-Founder of EiS Technologies and SplashBI, as he discusses how organizations in Retail, Public Sector, and Energy Industries navigate their daily reporting tasks and drive their daily business decisions in a “Best of Breed” environment. Naveen will discuss real-time role-specific data clarity, mobile access, ad-hoc reporting, & decision-making, all while leveraging the investment in non-integrated applications. Come see how these organizations gain a true competitive advantage by arming their end-users with true “Actionable Intelligence”, no matter how complex the Enterprise.
  • How National Instruments Automated Marketing for 1,700 Events
    How National Instruments Automated Marketing for 1,700 Events James Huddleston, Sr. Director of Product Marketing; Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology Recorded: Mar 1 2017 29 mins
    National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.

    During this webinar, you will learn how to:

    - Scale your event program by standardizing your event campaigns and increasing operational efficiencies
    - Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
    - Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
    - Deliver repeatable results from your event program

    Speakers:
    James Huddleston, Sr. Director of Product Marketing -- Certain
    Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments
  • A View of the World's Largest & Fastest Growing Data Center Spot
    A View of the World's Largest & Fastest Growing Data Center Spot Kelly Morgan 451 Research and Mark Kidd Iron Mountain Recorded: Feb 28 2017 1 min
    A View of the World's Largest & Fastest Growing Data Center Spot and why you should be there

    The Northern Virginia market, which includes multiple locations in/around Washington DC, continues to be one of the largest and fastest growing datacenter hot spots in the world and top market for cloud providers. While much has been said about the area, please join us to discuss the latest in: what makes the market special, why so many firms want datacenter space there, how the market is evolving, and which locations to consider when thinking about a deployment in the area.

    Please join us for a webinar with Kelly Morgan, Vice President at 451 Research and Mark Kidd, Senior Vice President and General Manager for Iron Mountain Data Centers, for a discussion on the Northern Virginia market and Iron Mountain’s approach to the market.
  • Banking Webinar: Put Your Customer Data To Work With Search-Driven Analytics
    Banking Webinar: Put Your Customer Data To Work With Search-Driven Analytics Patrick DeKenipp, SVP of BI, Sterling National Bank; Lisa Kant, Sr Director Product Marketing, ThoughtSpot Recorded: Feb 28 2017 45 mins
    Join SVP of BI from Sterling National Bank Patrick DeKnipp as we
    discuss how his team is delivering 360 degree customer analytics to
    everyone across sales, marketing and service with ThoughtSpot's
    search-driven analytics platform.
  • How to make money off of Facebook Messenger
    How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Feb 23 2017 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • How Consumer Behavior Is Shaping the Mobile Apps Market
    How Consumer Behavior Is Shaping the Mobile Apps Market Connie Hwong, Global Content Marketing Director, Ibrahim Elkadi, Lead Analyst, Market Insights Recorded: Feb 23 2017 34 mins
    Competing for a single consumer’s attention across an average of five screens is a daunting task. But tackling this challenge may not be so difficult if you have a nuanced understanding of how consumers behave across the devices they own and the apps, sites, and services they use.

    In this 60-minute live webinar, we'll present new research including:

    - A state of the market for consumer behavior and how behaviors are changing
    - Number of apps consumers actually use
    - Emerging behaviors around app multitasking
  • Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions
    Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions Daniel de Sybel, CTO, Infectious Media, Karol Ussher, Partnerships, Google Cloud, Zev Lebowitz, Sales Engineer, Looker Recorded: Feb 23 2017 61 mins
    Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have to deal with data at a scale not seen by most companies. You can not make decisions with data when people need to write manual SQL only for queries take 10-20 minutes to return. Infectious Media made the switch to Google BigQuery and Looker and now every member of every team can get the data they need in seconds.

    Infectious Media will share:

    - Why they chose their current stack
    - Why faster data means happier customers
    - Advantages and practical implications of storing and processing that much data
    - More!
  • 5 Things Your Spreadsheets Can't Do
    5 Things Your Spreadsheets Can't Do Erwin Van Laar, Tableau Mar 31 2017 9:00 am UTC 45 mins
    Discover the five critical ways to go beyond spreadsheets.

    For many, Excel is the go-to analysis tool of choice. However, for finding real insight from large volumes of data, spreadsheets simply won’t provide you with the answers you seek. In today’s data-driven world the real data wins are found in visual analysis.

    Watch this webinar to learn how to:

    -Avoid the drawbacks of using spreadsheets for data analysis
    -Leverage all of your data, no matter how big or where it lives
    -See the whole picture with data blending and cleansing
    -Create fast and interactive dashboards
  • Hybrid IT: How to Simplify & Manage Multiple Enterprise Cloud Environments
    Hybrid IT: How to Simplify & Manage Multiple Enterprise Cloud Environments Kelly Morgan 451 Research and Kevin Leahy Dimension Data Apr 4 2017 3:00 pm UTC 60 mins
    How can your enterprise better manage multiple cloud and non-cloud IT environments to accelerate your digital business?

    Join us, along with Dimension Data, as we discuss:

    -The most common challenges faced when managing multiple IT environments
    -The types of challenges enterprises face in different countries
    -Which applications should be hosted in which environment
    -How to manage these environments more easily
  • The 90% Problem: A Missed Opportunity for B2B Marketers
    The 90% Problem: A Missed Opportunity for B2B Marketers Amar Doshi, VP of Product, 6sense Apr 4 2017 6:00 pm UTC 45 mins
    For B2B marketers looking to regain control in an increasingly digital and programmatic world, marketing analytics technology has proven to be a powerful enabler. With marketing budgets ranging from the high thousands to multi-millions, marketers rightly continue to focus on driving the customer experience to compel engagement and, eventually, convert business.

    Unfortunately, marketers are only able to track, measure, and derive data value from less than 10% of that spend. This leaves B2B marketing with ‘The 90% Problem:’ when there’s a greater percentage of buyers participating in a marketing campaign than those who ever actually raise their hand. While this audience consumes 90% of a marketer’s budget, time, and effort – and also plays a significant role in a buying decision – their anonymity makes it difficult to take advantage of the data and analytics that can inform marketing and sales strategy in a more comprehensive, efficient and cost effective way.

    Join this webinar to hear Amar Doshi, VP of Product at 6sense, share:

    1.An introduction to The 90% Problem, and how marketers and marketing technologies are solving it.

    2.How The 90% Problem impacts predictive analytics and what it means for the future of marketing analytics.

    3.Tactical next steps B2B marketers can take today to set their companies up for a successful data-driven tech stack.
  • How Digital Transformation is Catalyzing the New Era of Customer 360
    How Digital Transformation is Catalyzing the New Era of Customer 360 Sheryl Kingstone, Research Director, 451 Research & David Corrigan, CMO, AllSight Apr 5 2017 3:00 pm UTC 60 mins
    Digital transformation is a pressing concern for most organizations. At the very heart of digital transformation is the idea of better serving your customers by using new digital data sources to understand them deeply, and using that information to improve the customer experience.This transformation is being driven by four c-level roles - the Chief Analytics Officer (CAO), the Chief Data Officer (CDO), the Chief Marketing Officer (CMO) and the Chief Customer Officer (CCO). They are all coming at the same challenge with different customer perspectives - data, analytics, acquisition and experience. A new category of software, Customer Intelligence Management, is rising up to address all of their perspectives.

    In this webinar, you will learn how to combine different sources of big, unstructured and structured customer data into a Customer 360. You’ll see how that data can be enriched, analyzed and discovered to create unique and actionable insights. And you’ll see how the customer journey and each individual customer experience can be improved with an Intelligent Customer 360.

    You will hear from an industry expert, Sheryl Kingstone, Research Director of Business Applications at 451 Research , about organizational strategies to profit from digital transformation and become much more customer-centric. And you’ll hear from David Corrigan, CEO of AllSight, about how leading organizations are using new big data technology and Customer Intelligence Management Systems to improve the customer experience considerably.
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Apr 5 2017 5:00 pm UTC 45 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Improve Self-Service Analytics Credibility with Better Data Quality
    Improve Self-Service Analytics Credibility with Better Data Quality Jen Underwood, Founder & Principal Consultant of Impact Analytix Apr 6 2017 3:00 pm UTC 60 mins
    Self-service analytics solutions often quickly expose data quality issues that you may not even realize exist. Unfortunately, inaccurate data undermines the value of analytics. If people don't trust your reports, they won’t use them. Since self-service analytics credibility, adoption and success hinges on accurate data, data quality should be given more attention as you implement these solutions.

    Please join me in this informative session to learn how to address common data quality issues. We will cover practical recommendations, review top data quality solutions, and share additional lessons learned.
  • Multi-Touch Attribution in the age of AI
    Multi-Touch Attribution in the age of AI Glenn Davis, Product Marketing, Treasure Data Apr 6 2017 4:00 pm UTC 45 mins
    Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

    The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

    But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

    - Turbocharge ROI across all your marketing channels
    - Grow your funnel with one-to-one marketing to customers most likely to buy
    - Predict the customers most likely to buy, and increase per-purchase spend
  • Account Based Multi-Touch Attribution Modeling: A Practical Approach
    Account Based Multi-Touch Attribution Modeling: A Practical Approach Grant Grigorian, CEO and Co-Founder, Path to Scale Apr 6 2017 5:00 pm UTC 45 mins
    Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization - but how should we approach measuring account based marketing strategies? How are account based attribution models different from more traditional models?

    In this webinar we will explore how to think about account based multi-touch marketing attribution and provide practical advice on how to get started. We'll also show example dashboards and business use-cases for the derived metrics.

    Join us to get your questions answered so you can get started with your own modeling!
  • The InfoGov Playbook: How a Modern Workforce Needs to Handle Data
    The InfoGov Playbook: How a Modern Workforce Needs to Handle Data Sean Doherty, Analyst, 451 Research Apr 6 2017 5:00 pm UTC 60 mins
    Information governance (IG) is a hard nut to crack in organizations, where it often lacks proper definition and eludes common user interfaces. As organizations pursue digital transformation and create, collect and use data to determine strategy and command performances, IG makes playbooks for how a modern workforce should appropriately use and consume data assets. This webinar discusses IG as a discipline, framework and collection of technologies to identify, assess and protect information assets and respond to regulatory and litigation risks and global privacy concerns.
  • Alliant: Optimizing Mortgage Loan Servicing with Informatica and Eccella
    Alliant: Optimizing Mortgage Loan Servicing with Informatica and Eccella Ron Kozakowski -Alliant, Ian Matthews, Sharad Desai-Eccella, Alan Lundberg- Informatica Apr 11 2017 4:00 pm UTC 45 mins
    Learn how Alliant Credit Union is leveraging new industry standards and leading technology to service loans in a more effective and efficient manner. Alliant Credit Union (ACU) handles $9.3B in total assets around the US, which includes purchased mortgage loans from various lenders. Efficiently on-boarding new and existing lenders is key to servicing these purchased loans. During this webinar, you'll learn about the industry challenges, how Alliant works with Eccella to use Informatica B2B to onboard and process mortgage loan application more effectively, and how this technology can apply to your future challenges.
  • Online Research: The Key to Uncovering Prospects Early in the B2B Buying Journey
    Online Research: The Key to Uncovering Prospects Early in the B2B Buying Journey Rachel Ready, Vice President of Digital Marketing and Zak Garner, Director of Solutions Consulting Apr 11 2017 4:00 pm UTC 60 mins
    The value of search in B2B marketing is beyond question. Marketers spend massive amounts of time and money on selecting, revising and purchasing keywords in an effort to drive visits to their website, raise brand awareness and influence buying decisions. For marketers who want to reach their target buyers during the pivotal first moment of research, being able to understand, harness and measure online research and search data is no longer negotiable. But staying up-to-date and on top of the ever-changing world of search marketing is no easy task.

    Join BusinessOnline and 6sense as we discuss how marketers can use search as a key tactic in their arsenal and leverage online research to power their account-based marketing and sales efforts.

    The webinar will cover:
    •Current search trends throughout B2B industries
    •Search engine marketing, search engine optimization and everything in between
    •The value of search data in marketing and sales
    •The future of search data
  • Gain market advantage with multichannel retail analytics
    Gain market advantage with multichannel retail analytics Ronald van Loon, Top Big Data and IoT influencer, Ian Macdonald, Principal Technologist, Pyramid Analytics and Martin Draper Apr 18 2017 2:00 pm UTC 60 mins
    In today’s retail industry, the customer service bar is set higher than ever—the nice-to-haves are now the must-haves, and if you don’t offer them, customers will turn to other retailers who do. From print ads to e-commerce to brick and mortar, customers expect a unified experience across all sales touchpoints, otherwise known as an omnichannel experience.

    How do you know what the customers want? A data-driven strategy is key to deepening consumer understanding, increasing engagement, and maintaining a seamlessly integrated customer experience.

    With the right analytics approach, you can increase efficiency and improve results through:

    •Facilitating timely, fact-based decision-making
    •Executing targeted marketing campaigns
    •Improving supply chain management
    •Maximising sales and profitability
    •Transforming store operations

    During this 45 minute webinar Ronald will propose a structured journey to achieving these goals, Ian will bring those steps to life through a practical demonstration of Pyramid Analytics’ BI Office in a retail environment and Martin will provide perspectives from his experience as Technology Director at Liberty Ltd and Head of Strategy and Architecture with Harrods.
  • Three Ways to Make Sure Your Marketing Campaigns Connect
    Three Ways to Make Sure Your Marketing Campaigns Connect Allison Stilley, Sales Consultant; Jason Medd, Sr Product Manager; Donal Dunne, Sr Product Marketing Manager Apr 19 2017 4:00 pm UTC 60 mins
    Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.

    You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.

    Attend this webinar to learn how you can:

    •Quickly visualize and monitor the health of your Marketo data
    •Fix the most impactful data quality problems right inside Marketo
    •Enrich your data with business and/or consumer information
  • The Network Security Paradigm Shift – 5 Survival Strategies Every Organization
    The Network Security Paradigm Shift – 5 Survival Strategies Every Organization Dan Cummins senior security analyst at 451 Research Apr 27 2017 4:00 pm UTC 60 mins
    451 Research analyst Dan Cummins will discuss 5 actionable strategies for overcoming the technical and operational challenges of securing modern networks with remote offices and mobile workers.
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi May 11 2017 4:00 pm UTC 30 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat May 24 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat