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Data and Analytics

  • Life after Discoverer: Where to go and how to get there!
    Life after Discoverer: Where to go and how to get there! Michael Armstrong-Smith and Katie Fair Recorded: Jun 23 2017 56 mins
    As Oracle de-supports Discoverer, many companies are struggling to find the right ‘replacement’ tool that will protect their investment and will minimize the impact on IT staff and end users.

    Join Michael Armstrong-Smith, an Oracle ACE, author of all three editions of the "Oracle Press, Oracle BI Discoverer Handbook", and leading expert on all things Discoverer as he discusses:

    - His experience with Discoverer, past, present and future
    - The opportunity for better reporting
    - What to look for in a new reporting solution
    - What he is recommending to his clients
    - Plus much more
  • The Power of Open Source Apache Cassandra Managed by Instaclustr
    The Power of Open Source Apache Cassandra Managed by Instaclustr Ben Bromhead, CTO and Co-Founder, Instaclustr Recorded: Jun 22 2017 37 mins
    This webinar provides a detailed comparison between open source Apache Cassandra managed by Instaclustr and proprietary technologies such as DataStax Enterprise. The aim is to highlight the operational and cost benefits associated with deploying open source Apache Cassandra and other data management technologies including Apache Spark. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
  • Two Years Later: DMPs and CDPs and CRMs – Oh My!
    Two Years Later: DMPs and CDPs and CRMs – Oh My! Cory Munchbach, VP Marketing - BlueConic Recorded: Jun 22 2017 46 mins
    In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.
    In this webinar, we’ll cover:

    • How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
    • Trends that haven’t undergone much change in two years, the good and the bad
    • New research about how a customer data platform is uniquely suited to help marketers of all kinds
    Join us on Thursday June 22nd at 1pm EST/10am PST for a 45 minute webinar to look back, around, and ahead at customer data platforms.
  • The Customer Journey Has Changed: Are You Ready?
    The Customer Journey Has Changed: Are You Ready? Felipe Walker, Sr. Director and Ian Griffin, Manager LexisNexis Risk Solutions Recorded: Jun 22 2017 26 mins
    Insurers are missing key points within their policyholders lives that can impact risk and retention. There is a way to close that knowledge gap. To gain insight and take action on important changes within your policyholders’ lives. An Active Risk Management program. Join us as we discuss
    - Current statistics and trends that trigger your policyholders to shop and how you can get ahead of it
    - Events that can indicate your customer’s life and risk level is changing
    - Best practices for integrating an Active Risk Management program into your current workflow to continually monitor your book of business and alert you to key events
  • How to Tell a Compelling Story About your Cross-Device Audience
    How to Tell a Compelling Story About your Cross-Device Audience Antti Riikonen, Product Lead, Mary Shirley, Product Marketing Consultant Recorded: Jun 22 2017 33 mins
    Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.

    In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:

    - The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
    - How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
    - The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
    - How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
  • Clearing the Fog Around IoT Analytics
    Clearing the Fog Around IoT Analytics Jason Stamper, Data Platforms and Analytics Analyst, 451 Research Recorded: Jun 22 2017 38 mins
    In this webinar, Jason Stamper, analyst for Data Platforms and Analytics at 451 Research, will look at some of the latest trends that are being seen in IoT and specifically analytics at the edge of the network — in other words close to where the data is generated.

    He will also identify a number of data platform and analytics themes that are becoming more critical in the IoT era: security and data governance; infrastructure including edge analytics and server less computing; data processing; data integration and messaging.
  • Embedding Pyramid Analytics into Apps and Processes
    Embedding Pyramid Analytics into Apps and Processes Jen Underwood, Founder & Principal Consultant of Impact Analytix Recorded: Jun 22 2017 49 mins
    Organizations across the business spectrum are awakening to the transformative power of data and analytics. To truly become a data-driven organization and increase analytics adoption, explore embedding analytics into apps and business processes your users already love. It is easier to bring analytics to the user than to change a user. In this session we will share “how to” embed Pyramid Analytics intelligence into your apps, lessons learned, and best practices to deliver insights when and where decisions are made.
  • Hybrid IT: How to create the right multi-cloud strategy.
    Hybrid IT: How to create the right multi-cloud strategy. William Fellowes, Founder, 451 Research, Neville Roberts, CEO, Planixs, James Griffin, Cloud Evangelist, Vodafone Recorded: Jun 22 2017 60 mins
    How can you better embrace multiple cloud and non-cloud IT environments in order to accelerate your digital business?
    How can you succeed in a multi-cloud world? We’ve gathered a range of experts opinions including the analyst perspective, the Vodafone view and a Vodafone customer CEO’s outlook.

    William Fellowes, Analyst, 451 Research
    Neville Roberts, CEO, Planixs
    James Griffin, Cloud Evangelist, Vodafone

    Key talking points:
    -Common challenges of managing IT environments
    -What challenges enterprises face in different countries
    -How to select the right cloud for the right application
    -Choosing the right cloud vendors
    -How to manage these environments simply and securely

    Hear from Vodafone’s key customer Planixs (http://www.planixs.com) on:
    - How they manage multi cloud environments
    - The key things they consider when selecting vendors
  • A Not-So Normal Webinar on GDPR: Creating your Organization's Plan
    A Not-So Normal Webinar on GDPR: Creating your Organization's Plan Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium Recorded: Jun 21 2017 64 mins
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • How to Get a Data Quality Project Funded at Your Company
    How to Get a Data Quality Project Funded at Your Company Allen Pogorzelski, VP of Marketing at Openprise & Phil Garlick, VP of Corporate Development at ZoomInfo Recorded: Jun 20 2017 39 mins
    You know you have a data quality problem, and you know that addressing it will make a huge difference in campaign performance. The question is, how do you build support at your company to get a project funded, even when budgets are getting tighter?

    We’ll show you how! Experts at Openprise and ZoomInfo will share proven strategies you can apply today to:

    • Generate excitement within Marketing, Sales, and the C-suite about data quality.
    • Quantify the ROI of data quality project with bullet-proof numbers.
    • Articulate your vision of how people, processes, partners, and technologies can come together to solve the data quality problem once and for all, for everyone.

    There’s no reason to wait and hope your project gets funded. Join this webcast to find out how you can build a business case, get the support you need, and get your initiative moving.
  • Industry 4.0 - Augment operational intelligence in real time & generate insights
    Industry 4.0 - Augment operational intelligence in real time & generate insights Claus Thoden, Senior Technical Lead TIBCO Software Recorded: Jun 18 2017 57 mins
    Industrial revolutions are epic moments and great opportunities to invest in new technologies and change the way business is done. The fourth industrial revolution, Industry 4.0, is now underway. But what is it all about?
  • Transitioning IoT Infrastructure: From Networks of People to Networks of Things
    Transitioning IoT Infrastructure: From Networks of People to Networks of Things Christian Renaud, Research Director, Internet of Things, 451 Research Recorded: Jun 15 2017 33 mins
    Networks are changing. With the vast expansion of IoT, we're experiencing the transition of enterprise and operator infrastructure from networks of people to networks of people, places and things.

    Join Christian Renaud, Research Director, IoT at 451 Research, as he looks at the impacts of the growing number of instrumented environments and objects on enterprise and carrier networks, capacities, signaling protocols, and emerging opportunities for value creation beyond simple connectivity.

    This webinar will cover:
    - Possible bottlenecks and roadblocks on the path to the Internet of Things
    - What leading organizations are doing today to prepare for the coming influx of new types of devices
  • Are You Set Up for ABM Success? What to Know Before You Go.
    Are You Set Up for ABM Success? What to Know Before You Go. Katie Martell, Jon Russo Recorded: Jun 15 2017 56 mins
    Account-Based Marketing tools like Engagio, DemandBase, and Terminus are powerful, exciting pieces of technology. But without the right data and decisions in place, it's like putting really nice shutters on a house without a foundation.

    B2B companies must be thoughtful about their ABM setup.

    Join Katie Martell, on-demand B2B marketer, and Jon Russo, B2B marketing operations expert and high-tech CMO as they walk through EXACTLY what companies need to get these tools to work. They'll share a real-life example of how to wrangle data and MAP/CRM integrations to get up and running with account-based strategies.

    Everyone's on a journey with ABM, but some are in different places than others. This session is ideal for anyone who's interested in getting started with ABM, who has bought an ABM tool and wants to improve their implementation, or who wants to see more value from their investment in ABM.
  • Dissecting the OPM Breach: How AI and Threat Hunting Removed the APT
    Dissecting the OPM Breach: How AI and Threat Hunting Removed the APT Thomas Pace, Director of Consulting Services at Cylance® Recorded: Jun 15 2017 50 mins
    The 2015 data breach at the U.S. Office of Personnel Management (OPM) was a defining moment for the federal government, as it continues to reel from the colossal theft of personnel information affecting 21.5 million individuals. Join us for an insightful discussion to understand more about this massive cyberattack in our webinar, “Dissecting the OPM Breach. How Artificial Intelligence and Threat Hunting Removed the APT.”

    During the webinar Thomas Pace, Director of Consulting Services at Cylance®, will walk you through the course of events that led up to the OPM breach, expose the motivation behind the attack, and project its probable long-term impacts on how the U.S. government evaluates its IT and security strategy.

    Thomas will review the role Cylance played in responding to the breach by explaining the tools and processes that Cylance utilized to quickly detect and remove the malware from over 10,000 machines. You’ll also get an inside look at how the lessons learned can help your organization to better prepare against and prevent security vulnerabilities.

    Register for the webinar to learn more about:

    •The evolution of the threat landscape during the past two years
    •The value of having incident response processes and products in place before an incident occurs
    •The inefficiencies of legacy antivirus solutions
    •The benefits of artificial intelligence-based malware detection
  • The Account Journey: Stage Automation and Attribution
    The Account Journey: Stage Automation and Attribution Grant Grigorian, Co-Founder and CEO of Path to Scale Recorded: Jun 15 2017 36 mins
    In this webinar we'll explore how to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes.

    Specifically, we'll introduce the idea of an "Account Stage" and map out a few variations of an Account Lifecycle Model - ie how do we take a prospect from "Target Account" to "Customer"?

    Once we've established an account lifecycle model driven by the Account Stage, we'll fully automate it by using information about the contacts and sales deals in the account. The Account Stage will serve as the high-level indicator of where the account is in the sales cycle, making it easier to evaluate the health of our sales pipeline overall.

    Mapping out the Account LIfecycle will also improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement.

    We'll conclude the webinar by showing examples of how Account Based Marketing Attribution can be used to analyze the performance of the account lifecycle.

    Note to Audience:
    This webinar is NOT a product demo or a pitch. Instead, our webinars offer an in-depth exploration of challenging topics that our customers and partners are working through - and that we hope to shed some light on.

    Please attend the webinar to learn more about this topic and bring your own questions/comments to make the session more interactive - and more valuable to everyone.

    If you'd like to learn more about Path to Scale products, please visit us our website.
  • Transforming Your Digital Advertising With the Power of First Party Data
    Transforming Your Digital Advertising With the Power of First Party Data Lakshmi Ramesh, Director of Digital Marketing at Treasure Data Recorded: Jun 15 2017 26 mins
    Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.

    Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.

    The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.

    Join us for our webinar and you will learn:

    - How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
    - The common pitfalls of working only with 2nd and 3rd party data
    - Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
    - Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
  • The Future of Agile Network Architectures & IoT Connectivity
    The Future of Agile Network Architectures & IoT Connectivity Ahmed Banafa, Ryan Allphin, and Brenda Boehm Recorded: Jun 15 2017 59 mins
    The Internet of Things is upon us. Vast amounts of big data are quickly approaching and network traffic, latency and bandwidth are at higher demands than ever. Storing, transmitting, and analyzing this data from IoT devices will require a secure and agile network architecture. Network failover and network security will be of the utmost importance.

    How will these changes in demand and technologies have an impact on new standards and protocols? Will network communications between devices and the cloud be safe? Tune into this dynamic panel discussion with leading IoT and network experts for the state of IoT networks.

    Ahmed Banafa, SJSU Faculty Member and LinkedIn IoT Influencer
    Ryan Allphin, CTO, Cradlepoint
    Brenda Boehm, Chief Strategy Officer & Board Advisor, IoT Smart Solutions, TIA

  • The Sales and Marketing Funnel: Bigger and Better Analytics
    The Sales and Marketing Funnel: Bigger and Better Analytics Marc Ramos, CMO & Tom Ericson, VP of Sales Recorded: Jun 15 2017 43 mins
    In many organizations, there is not always an alignment of Sales and Marketing Goals. Leveraging the right data and metrics from various systems (CRM, Web Analytics, & Marketing Automation) not only helps sync sales and marketing efforts but also provides a positive financial impact. By utilizing data from disparate systems, like Salesforce, Marketo, Hubspot, etc., Sales and Marketing leaders will have full visibility of the sales funnel and may immediately identify and address any stage that requires immediate executive attention.

    From lead generation to qualification to winning business, sales leaders will know if any stage is not at a level that supports the revenue targets. In this webinar, our CMO, Marc Ramos, and our VP of Sales, Tom Ericson will discuss the visualizations and reports that every sales & marketing leader must have to effectively manage their teams.
  • Taking Workforce Analytics from Good to Great
    Taking Workforce Analytics from Good to Great Blake Sheldon, Solutions Architect and Sarah Harden, Systems Engineer Recorded: Jun 14 2017 58 mins
    Join SAS experts for this webinar and demo and learn how to take your workforce analytics from good to great. Learn how to put data-driven decisions within everyone’s reach when you empower your HR department with advanced (yet easy-to-use) SAS® analytics, BI and data visualization.
  • Targeted Outreach: How to Get Noticed
    Targeted Outreach: How to Get Noticed Mark Godley, CRO at HG Data Recorded: Jun 14 2017 28 mins
    Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions from companies pitching their solutions. How do you make sure your outreach stands out and leads to further engagement?

    The sales and marketing teams who run the most successful cross-sell/up-sell and competitive takeaway campaigns do so my learning all they can about the technology their prospects use to run their business. This allows them to craft highly tailored messages that directly address the pain points prospects are having with their current tech stack, in a language that resonates and encourages follow up.

    In this webinar we'll cover:

    • Using targeted technographics to identify the right accounts to target for your cross-sell/up-sell and competitive takeaway campaigns, as well as your ABM programs
    • Developing messages that are focused on what you know about your prospect’s tech stack
    • Examples of what successful targeted messaging looks like

    The presenter for this webinar is Mark Godley, the chief revenue officer for HG Data. Mark has held leadership positions at technology companies of all sizes, from pre-revenue to publicly traded. Mark is best known for driving revenue that significantly outpaces industry growth while rejecting the herd mentality.
  • Introducing D&B Credit Reporter
    Introducing D&B Credit Reporter Dun & Bradstreet Recorded: Jun 12 2017 2 mins
    Faster, smarter business credit decisions start here!
    Simple and intuitive, D&B Credit Reporter delivers the most information to help you assess new credit applicants and easily monitor and review the credit you extend to your business customers and partners. Now you have the power to keep up with the changes taking place in your customers’ businesses that can potentially impact yours.
  • Apache Cassandra Firefighting and Consulting
    Apache Cassandra Firefighting and Consulting Ben Bromhead, Chief Technology Officer and Co-Founder, Instaclustr Recorded: Jun 8 2017 58 mins
    Learn how to rescue Cassandra clusters from the brink of extinction

    With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.

    Our live 45 minute webinar will walk you through the steps for responding to high severity incidents in unknown environments.

    What you’ll discover:
    How to monitor for early warning signs
    Real life examples on how to save a cluster
    Expert tips and tricks from the field
    Concrete steps you can take to ensure your cluster runs smoothly
  • Is your mobile app too slow? Five best tips for mobile immediacy
    Is your mobile app too slow? Five best tips for mobile immediacy Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jun 8 2017 61 mins
    Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.

    It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.

    We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.

    In this webinar, you'll:

    * Identify the best practices for optimizing load times for games with rich content
    * Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
    * Discover what to do first, and which technologies can help you get there quicker

    * David Holtkamp, CEO, Crimson Moon
    * Jonathan Meson, CEO, VisualBlasters
    * Martín Domínguez, CIO at Etermax
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by Akamai
  • Accelerate your Advanced Analytics
    Accelerate your Advanced Analytics Bora Beran, Product Manager, Tableau Recorded: Jun 8 2017 51 mins
    At Tableau we help people see and understand data. Seven words that drive everything we do. And they’ve never been more relevant. Tableau is all about making your analytics faster, smarter, and more powerful, so that everyone can get the answers they need. Helping people gain insight into their data to solve unexpected problems is what drives us.

    In this webinar, we will explore how Tableau can help with all stages of an analytics project, but focus specifically on a few advanced capabilities. Broadly, we will look at the following scenarios and the capabilities that support them:

    •Segmentation and Cohort Analysis
    •What-If and Scenario Analysis
    •Sophisticated Calculations
    •Time-Series Analysis
    •Predictive Analysis
    •R and Python Integration

    Attend to see how Tableau is making advanced analytics exploratory, faster and more scalable than ever before.
  • How to Optimize your Marketing Promotions with User Data
    How to Optimize your Marketing Promotions with User Data Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Recorded: Jun 6 2017 34 mins
    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.

    We’ll cover:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science
  • The 2017 State of Enterprise Analytics – from Insight to Foresight
    The 2017 State of Enterprise Analytics – from Insight to Foresight Bruce Rogers, Chief Insights Officer of Forbes Jun 27 2017 3:00 pm UTC 30 mins
    Join Dun & Bradstreet for a webinar led by Bruce Rogers, Chief Insights Officer of Forbes, to hear the results of our latest research on the state of enterprise analytics. We surveyed a cross-section of CEOs, CMOs, CPOs, CFOs and CAOs to understand the trends powering today’s insight-driven organizations.

    Bruce will be discussing the findings to give you a deeper understanding of the challenges and opportunities facing companies across North America and UK.
  • Action GDPR – Execute on Data Rights
    Action GDPR – Execute on Data Rights Matthew Cawsey, Financial Services Master Data Management Specialist, Informatica Jun 28 2017 1:00 pm UTC 60 mins
    GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.

    Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and manage their Consent - with Master Data Management.

    In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.

    This session will cover:

    -Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
    -Benefits which can be achieved in addition to preparation for GDPR Compliance
    -Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering
  • You Heard About SiriusDecisions' Next-Gen Demand Waterfall® - Now What?
    You Heard About SiriusDecisions' Next-Gen Demand Waterfall® - Now What? Amar Doshi, VP of Product, 6sense Jun 28 2017 4:00 pm UTC 60 mins
    In this webinar for sales and marketing, join us for a discussion on the steps you should consider to implement the new B2B Next Generation Demand Waterfall® that Kerry Cunningham and Terry Flaherty covered in this year’s SiriusDecisions Summit keynote.

    Learn about:

    • How to identify Total Addressable Market
    • How to find Total Addressable Market Now (TAMnow®)
    •How to execute on a TAM NOW, account-centric approach to demand creation; full funnel activation from brand to demand to closed-won
    • How to measure the success of your TAM NOW full-funnel activation strategy
    • How to use this approach to build trust, efficiency, and improved metrics across sales and marketing

    We will cover these topics while referencing examples of organizations who are aligning their demand centers and sales teams to this approach such as Cisco, Netsuite, PGi, Arkadin, Panasas, Lenovo, Dell, Box, Qlik and others who have implemented the Next-Generation Demand Waterfall and witnessed success across the entire funnel, including increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency.

    Examples include:

    • PGi: witnessed a 58% faster time to close, lift in win rates and 4x the average deal size
    • Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend
    • Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline that three other intent vendors combined
  • Unlock the Value of Premium Advertising and Campaign Optimization
    Unlock the Value of Premium Advertising and Campaign Optimization Dennis Mulcahy, Vice President of Cxense and David Rowley, Senior Director, Ad Platform Strategy with Advance Digital Jun 28 2017 6:00 pm UTC 30 mins
    Ad campaign optimization has become essential for premium publishers to continue to thrive and stay competitive in today's fast paced environment. The challenge surrounding a majority of ad opt teams today is the lack of time and technical resources.

    For the past several years the focal point of development has been placed on sell side technology, but what about the buy side? Premium publishers who understand the value of their brand and inventory now have a way to automate their optimization and spend more time building the value and relationships they once had with advertisers.
  • Location Analytics: Use Cases for Improving Visualizations & Reports
    Location Analytics: Use Cases for Improving Visualizations & Reports Rick Styll, Product Management, SAS; AJ Rice, Alliance Manager, Esri Jun 29 2017 3:00 pm UTC 60 mins
    Nearly 70 percent of business data contains some level of location information. But business analysts rarely use this data within their BI and analytics workflows.

    Location analytics is more than just putting points on a map. It’s part of a much larger picture of using location to provide context in visualizations, reports and analytics. Utilizing geographic data in descriptive and predictive analytics helps companies discover new patterns, identify location-specific opportunities, and get a complete picture before making business decisions.

    In this webinar, Esri and SAS discuss the role that location analytics can play in determining practical next steps for your organization. A product demonstration will be shown as well.

    We’ll answer:
    • How does location analytics add value to BI and analytics initiatives?
    • What are the right uses for location analytics?
    • What pitfalls should organizations consider as they implement processes and technology for analyzing geographic data?
    • Are special skill sets required to use location information?
    • How can organizations best develop a strategy for using geographic data?
  • Binomial and Multinomial Logistic Regressions in R
    Binomial and Multinomial Logistic Regressions in R Ali Marami Chief Data Scientist Jun 29 2017 5:00 pm UTC 45 mins
    Implementing Binomial and Multinomial Logistic Regressions in R and their applications in industry. Logistic regressions are the basic of machine learning. In this webinar, we discuss binomial and multinomial logistic regressions, how we implement them in R and test their performance. We will also review few examples of their usage in industry. In addition, you will learn how to use R-Brain advanced IDE when implementing the model.
  • Account Based Attribution App for Salesforce (Freemium)
    Account Based Attribution App for Salesforce (Freemium) Grant Grigorian, CEO & Co-Founder of Path to Scale Jun 29 2017 5:00 pm UTC 45 mins
    Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.

    In this webinar, we will discuss:
    - why Salesforce is great platform for marketing reports and dashboards
    - revenue attribution modeling in Salesforce
    - opportunity vs account based attribution
    - example reports and dashboards
    - what's included in the freemium edition and what's not
    - how to install and try out the app
  • Dermatological Coding Complexities and Opportunities for Fraud, Waste and Abuse
    Dermatological Coding Complexities and Opportunities for Fraud, Waste and Abuse Lindsay Surynt, Investigator, and Katherine Bass, Investigator, General Dynamics Health Solutions Jun 29 2017 6:00 pm UTC 60 mins
    Dermatology is a complex clinical specialty comprising hundreds of procedure codes for surgical services related to lesion removals, biopsies and excisions. This session will familiarize investigators with dermatology’s complex clinical coding issues by reviewing accurate reporting requirements and specific sections of the National Correct Coding Initiative, or NCCI. Our experts will also demonstrate applicable data mining techniques.
  • Cloud-scale data fabric: Modernize data management and unlock business value
    Cloud-scale data fabric: Modernize data management and unlock business value Matt Aslett, 451 Research Director; Jack Norris, Sr. VP of Data & Applications & Anoop Dawar, VP of Product Marketing at MapR Jul 11 2017 4:00 pm UTC 60 mins
    If data is not already the lifeblood of your business, it will soon be a critical competitive imperative. Several major impediments keep most organizations from taking full advantage of their data, but new technology is now making possible the creation of a modern global data fabric that can radically modernize an organization’s data management strategy while also enabling unlocking the business value to directly drive transformation of the business in a more compelling way.

    Join us to learn:
    •New Challenges around managing distributed data
    •Current and Emerging technologies
    •Crafting a modern data strategy
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jul 14 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Why your VR game is virtually useless without data
    Why your VR game is virtually useless without data Kiyoto Tamura, VP Marketing, Treasure Data Jul 19 2017 5:00 pm UTC 60 mins
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • How Cisco Uses Architecture to Drive Their Digital Transformation
    How Cisco Uses Architecture to Drive Their Digital Transformation John Schmidt Jul 20 2017 4:00 pm UTC 60 mins
    Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.

    This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.

    Matt Sidden, IT Manager Enterprise Architecture, Cisco
    John Schmidt, VP Global Integration Competency Center Practice, Informatica
    David Lyle, VP Business Transformation Services, Informatica
  • Measuring The Impact Of End-To-End Website Optimization
    Measuring The Impact Of End-To-End Website Optimization Mat Ball, Product Marketing Manager at SOASTA Jul 20 2017 5:00 pm UTC 45 mins
    End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.

    Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.

    This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Taylor Freeman, CEO of Upload, Inc. Jul 26 2017 5:00 pm UTC 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    *Taylor Freeman, CEO, of Upload, Inc.
    *Stewart Rogers, Director of Technology, VentureBeat
  • Defining Enterprise Cloud Data Management for a hybrid world
    Defining Enterprise Cloud Data Management for a hybrid world James Humphrey, National Instruments and Forbes Analyst Joe McKendrick Jul 27 2017 4:00 pm UTC 60 mins
    Is your company on a data-driven digital transformation journey?
    With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
    Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.

    In this webinar, you will learn:
    - Current digital transformation market trends driving the influence of cloud.
    - Role of hybrid data management
    - How National Instruments is growing at scale and reducing time to market for their products and services
    - How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
  • You Can't Always Get What You Want: Manufacturing Webinar
    You Can't Always Get What You Want: Manufacturing Webinar John Brandt, CEO of the MPI group and Marcia Walker, Principal Consultant, SAS Aug 1 2017 3:00 pm UTC 60 mins
    A majority of manufacturers in MPI’s recent survey are now making money off the IoT – a big change from just two years ago. But challenges remain. Many decision makers can’t access essential data: They can’t always get what they want. This growing digital divide means that improvements in operations, supply chain, logistics, and customer service are being delayed for some while others are benefiting. Webinar attendees will learn how their manufacturing peers benefit from IoT data today, what solutions, such as streaming analytics, are gaining traction, and where early adopters are seeing success.
  • How Better Measurement of User Outcomes Drives Quality
    How Better Measurement of User Outcomes Drives Quality James Urquhart, SOASTA SVP Performance Analytics Aug 3 2017 5:00 pm UTC 45 mins
    In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.
  • Don’t Forget to Pack Your Data Management on your Journey to Cloud
    Don’t Forget to Pack Your Data Management on your Journey to Cloud Anthony Smith, EMEA Head of Technology, JLL and Forbes Analyst Joe McKendrick, McKendrick Research Sep 20 2017 4:00 pm UTC 60 mins
    As digital is changing everything, most enterprises are embracing the transformation to streamline processes at the pace of technology and remain relevant to customers. The transformation involves an end-to-end, systemic change enterprise-wide including interactions with customers, partners and employees. Cloud is an important enabler of this multifaceted digital strategy.
    Join Forbes Contributor and analyst Joe McKendrick and Anthony Smith, EMEA Head of Technology Solutions at JLL to learn more about market trends, business drivers and lessons, important for any enterprise undergoing such a transformation with cloud.

    In this webinar, you will:
    - Market facts around why cloud is driving digital transformation
    - How JLL is innovating with flexible cloud computing to serve its clients better
    - Significance of standardized data management principles and data governance for increased consistency and accuracy of enterprise-wide data
    - The role of hybrid data management platform in enabling faster, deeper data analytics