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Data and Analytics

  • Merging Robotics, Documents and Process to Digitally Transform Business
    Merging Robotics, Documents and Process to Digitally Transform Business Sheryl Kingstone of 451 Research and Ryan Bazler of Kofax Recorded: Jun 20 2018 57 mins
    70% of organizations are in the midst of plans to digitally transform the way they conduct business for more process efficiency, reduced cost, optimized customer experience and competitive advantage. Experiences not price or products will be the battleground of the future. But where to begin? Robotic Process Automation promises to automate repetitive, manual tasks normally done by humans. Cognitive Document Automation provides related benefits, but for documents and emails – typically a challenge for RPA. Together, RPA and document automation deliver the one-two punch that organizations need to succeed in their digital transformation initiatives. Join us to understand how RPA and document automation work together to automatically and efficiently acquire, understand and deliver content in critical business processes.

    Don’t miss this webinar where we will discuss:
    •The state of Leaders and Laggards of Digital Transformation
    •Business benefits of RPA and Cognitive Document Automation
    •Applying software platforms for common use cases

    Register today!
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Rick Winslow, VP Head of Digital Innovation and Transformation, Capital One Commercial Banking Recorded: Jun 14 2018 61 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Rick Winslow, VP, Head of Digital Innovation & Transformation, Capital One Commercial Banking
    * Jenny Lin, Data Scientist, Yelp
    * Ksenia Kouchnirenko, Head of Business Systems, SurveyMonkey
    * Marlene Jia, COO & CoFounder, TopBots
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • The Lifecycle of Digital Transformation
    The Lifecycle of Digital Transformation Kerry Dawes, Head of Digital Experience & Intel at The Rank Group Recorded: Jun 13 2018 20 mins
    The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case.

    Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses:

    - 3 main drivers of digital transformation
    - Key ways to think of digital transformation as a longterm campaign rather than a one-time project
    - Common challenges most brands face around digital transformation and ways to solve them
    - How centralized and real-time decision making helps drive digital transformation
  • Unraveling the confusing world of IoT economics
    Unraveling the confusing world of IoT economics Owen Rogers, Research Director - Digital Economics Unit, and Christian Renaud, Research Director - Internet of Things Recorded: Jun 13 2018 52 mins
    Organizations that use cloud services to handle the Internet of Things often employ one of the three largest hyperscale providers — Microsoft, Google or AWS. In this webinar, we reveal the results of an extensive study, using machine-learning methods, to identify what factors drive the cloud-related costs of Internet of Things deployments, and in what scenarios each cloud provider has a cost advantage.
  • Agile Data Warehousing
    Agile Data Warehousing Matt Aslett of 451 Research & George Fraser of Fivetran Recorded: Jun 13 2018 58 mins
    Data warehousing projects are inherently risky. Traditional waterfall methods usually go over budget and take months, if not years, to implement. Because of their complexities, they create unnecessary dependencies and roadblocks.

    In this webinar, learn how to take an iterative data warehousing approach instead. See how a simplified architecture helps your team prove value early, reduces risk in the long run, and creates an agile, high-performance analytics culture.

    In this webinar, you will learn:
    -The benefits and challenges of adopting a cloud data warehouse
    -New tools and approaches to modern analytics and ETL/ELT
    -How to quickly and easily transition to agile analytics
    -The long-term value of a simple data architecture
  • Your Data Is A Mess: Take Control Of Data Quality Issues
    Your Data Is A Mess: Take Control Of Data Quality Issues Joe Christopher, VP Analytics, Blast Analytics & Marketing, & Adam Corey, CMO, Tealium Recorded: Jun 7 2018 61 mins
    If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analytics, customize their solutions and don’t audit the implementation to ensure ongoing data accuracy. This leads to multiple inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send a brand down the wrong path, leading to bad decisions and additional costs for tools and resources that could have otherwise been avoided.

    Join and learn:

    - What data quality is and why it’s critical to an organization's overall success
    - Why your data is a mess and how to identify the warning signs of poor data quality
    - Best practices to ensure clean and quality data and how to take back control
    - And so much more!

    The webinar will conclude with a Fireside Chat with live questions from the audience on all things data quality.
  • AI-powered location: A step closer to the future?
    AI-powered location: A step closer to the future? Peter Frans Pauwels, Co-founder, TomTom Recorded: Jun 5 2018 61 mins
    By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

    Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

    To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

    In this webinar you'll learn:

    * How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
    * Understand the role of location-based data mapping in the "Location of Things"
    * The application of data-enriched mapping to industries like retail and automotive
    * How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

    Speakers:
    * Chris Pendleton, Principal PM, Azure Maps
    * Peter Frans Pauwels, Co-founder, TomTom
    * Jennifer Belissent, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by TomTom
  • What's Next for Data-Driven CMOs in Consumer Goods
    What's Next for Data-Driven CMOs in Consumer Goods Pete Reilly, AnswerRocket and Laura Braunecker, Zeerio Recorded: Jun 5 2018 46 mins
    Is your organization ready to face unprecedented challenges in the marketplace? Join our discussion with CPG industry expert Laura Braunecker to hear her findings on:

    - The most pressing obstacles facing CPG marketers today
    - The approaches leading CPGs are taking to stay competitive
    - The enhanced role analytics is playing
  • Unleash Your Inner Data Analyst with Search & AI-Driven Analytics
    Unleash Your Inner Data Analyst with Search & AI-Driven Analytics Siva Singaram, Director of Product Management, ThoughtSpot & Andrew Yeung, Sr. Director of Product Marketing Recorded: May 31 2018 62 mins
    Search and AI-driven analytics is vastly expanding the reach of data-driven insights by bringing ad-hoc data access to the masses. Anyone can easily find answers to their data questions, including those questions they may not have thought to ask.

    Tune in to this live webinar as we show you what it’s like to be your own data analyst with advances in Search and AI-driven analytics.
  • How to Leverage Machine Learning
    How to Leverage Machine Learning Robert Newman Recorded: May 31 2018 53 mins
    Predictive analytics provide SMBs with a competitive advantage by allowing them to make business decisions proactively, using predictive data, rather than reactively, using historical data. Whether building an online recommendation engine, rapid targeting for marketing, anomaly detection for security associated with credit card transactions, or automated workflows for service desks, predictive analytics can process more data faster, generate better quality results, and modify and repeat analytics tasks more efficiently than a team of human analysts.

    Key takeaways from this webinar include:
    - Understanding the business advantages gained through utilizing Machine Learning
    - See how Machine Learning is currently being utilized
    - Gain insights into how Machine Learning can be tailored for you business
  • Success Story: Exasol helps Piedmont Healthcare’s Infection Control
    Success Story: Exasol helps Piedmont Healthcare’s Infection Control Interview of Mark Jackson / Head of Business Intelligence at Piedmont Healthcare Recorded: May 30 2018 3 mins
    Piedmont is a not-for-profit healthcare provider consisting of 8 hospitals and 1674 beds based around the Atlanta Metro area.
    In 2016 alone they served over 2 million patients, with plans to increase its footprint further in 2018 with the addition of 3 more hospitals to the network.
    The business intelligence and data architecture teams are comprised of 24 people, who are responsible for compiling and disseminating the healthcare provider’s enormous amount of raw and highly sensitive data to its planning and analysis groups, and relevant hospital decision makers.
  • Lessons from Customers: Implementing IoT Projects with Maximum Success
    Lessons from Customers: Implementing IoT Projects with Maximum Success Andrew J. Brust Analyst, Gigaom Research and Jeanne Ford Senior Product Marketing Manager, Hitachi Vantara Recorded: May 30 2018 62 mins
    This free 1-hour webinar from GigaOm Research brings together leading minds in the Internet of Things (IoT), featuring GigaOm analyst Andrew Brust, joined by guests from IoT powerhouse Hitachi Vantara, which now includes the team behind Pentaho Data Integration and Analytics. The roundtable discussion will focus on the results of a comprehensive IoT research survey conducted by Gigaom Research and commissioned by Hitachi Vantara.

    In this 1-hour webinar, you will discover:

    - How Enterprise customers are using IoT and where they are in their
    planning, evaluation and deployment of IoT solutions?
    - The scope of today’s IoT initiatives, in terms of use cases and mission
    criticality
    - Who the IoT leaders, funders and champions are in companies of
    different size, across different industries
    - Recommendations for IT and data professionals to stay ahead of the
    Big Data and IoT landscape.

    You’ll learn about factors and metrics germane to IoT initiative success, the architectures necessary for that success and the best approaches to IoT technology and partners.
  • Success Story: Exasol puts data at the core of the leader in ticketing
    Success Story: Exasol puts data at the core of the leader in ticketing Interview of Dr. Ulrich Fricke / Head of Information Management & Technology Recorded: May 30 2018 2 mins
    Organisations have woken up to the realisation that they need to become data-driven. Simultaneously, IT is under pressure to create a single consolidated view of all the available data.

    Eventim sells hundreds of millions of tickets through multiple online platforms. The question it asked itself was how best to consolidate and leverage this data?
  • Verto Audience Spotlight: Mobile Gamers
    Verto Audience Spotlight: Mobile Gamers Karmen Dykstra, Senior Analyst, Verto Analytics, Mary Sheehan, Head of Product Marketing, Verto Analytics Recorded: May 29 2018 26 mins
    Our new series, Audience Spotlight, provide a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high value audience - heavy users of games on PCs, tablets, and smartphones, whom we refer to as Heavy Gamers. Learn the ins and outs of this demographic and how Verto data can be used to gain a deeper understanding of your audience.

    In this 30 minute webinar, we’ll dig in to some of the most actionable data, including:

    Who are heavy gamers, which devices do they use, and what does a day in their digital life look like?
    The stickiest and top-ranking games and apps among this audience segment.
    What other types of digital content heavy gamers spend their time on.
  • How to Update Marketing Channels for GDPR - A Practical Guide
    How to Update Marketing Channels for GDPR - A Practical Guide Erik Archer Smith, Marketing Director - ABM, Treasure Data Recorded: May 25 2018 47 mins
    The new GDPR regulation goes into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization.

    Join us to learn more, engage with your peers and get prepared.

    This webinar will cover:

    - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
    - The GDPR elements marketers must know about
    - The elements of PII that will be affected and what marketers need to do about it
    - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
    - Tactical marketing updates needed to meet GDPR guidelines
  • GDPR: An Evolution, Not a Revolution
    GDPR: An Evolution, Not a Revolution Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet Recorded: May 24 2018 39 mins
    Feel prepared, not panicked, with our GDPR “need-to-knows” and tips for staying compliant beyond 25th May.

    Join our interactive session (part of the BrightTALK GDPR Deadline Day & Beyond Summit), to hear Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet, and Tash Whitaker, Head of Compliance at Moorcrofts LLP lead discussion on the following key topics:

    • Why the GDPR should be treated as an evolution, not a revolution, of current data protection laws

    • The crucial “need-to-knows” for compliance as the deadline approaches

    • Guidance on ongoing compliance monitoring and risk assessment – how to stay compliant past the 25th May deadline

    • Plus - live Q&A with our GDPR experts
  • La virtualisation des données en moins de 3 minutes
    La virtualisation des données en moins de 3 minutes Denodo Recorded: May 23 2018 3 mins
    La plateforme de virtualisation des données de Denodo est le moyen le plus rapide d'accéder à toutes les données de votre entreprise, sans vous soucier de la complexité sous-jacente. Dans cette vidéo, nous expliquons comment fonctionne la technologie en moins de 3 minutes et comment la Data Virtualization peut faire la différence pour votre entreprise.
  • Boost Mobile & Digital Banking Engagement while Reducing Churn With Big Data
    Boost Mobile & Digital Banking Engagement while Reducing Churn With Big Data Anirudh Shah, Founder & CEO, 3LOQ Labs and Flavio Villanustre, VP Technology, HPCC Systems Recorded: May 22 2018 50 mins
    Join Anirudh Shah, Founder & CEO, 3LOQ Labs, and Flavio Villanustre, VP Technology, HPCC Systems, to learn how 3LOQ is solving the problem of customer churn with open source big data and machine learning technology. 3LOQ addresses this challenge by deploying proprietary machine learning algorithms to analyze billions of data points and map out dynamic feature recommendations to reinforce repeated usage of a product. The end result? Reduced churn with high customer engagement for businesses.

    3LOQ recently partnered with a leading Indian banking institution to increase adoption of their digital channels. The project yielded impressive results for the client, including a:

    · 45% reduction in customer churn
    · 145% increase in digital banking transactions
    · 75% increase in users who made four or more transactions per month

    In this webcast, Flavio will give an overview of one of the key tech tools that contributes to 3LOQ's success, the completely free, open source HPCC Systems big data platform. Anirudh will share how 3LOQ Labs leverages this platform to:

    • Analyze four terabytes of data combined with built-in analytics libraries to create personalized recommendations
    • Utilize efficient coding in an implicitly parallel platform that allows prototypes to be developed and iterated quickly
    • Enable horizontal scaling on commodity hardware, with the flexibility to deploy both on premises and in the cloud
  • Introducing Instaclustr Managed Kafka
    Introducing Instaclustr Managed Kafka Ben Slater, Chief Product Officer, Instaclustr Recorded: May 17 2018 45 mins
    Instaclustr has recently extended its managed service for Apache Cassandra, Apache Spark and Elassandra to include support for Apache Kafka. This webinar will walk through the key features and benefits of Instaclustr’s Managed Kafka. Discover how Instaclustr have applied our over 20 million node-hours of experience running distributed systems to deliver the most reliable Kafka managed service available.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 14
    The Download: Tech Talks by the HPCC Systems Community, Episode 14 HPCC Systems Recorded: May 17 2018 88 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community. This episode will feature three speakers on the following topics:

    Tai Donovan, Robotics Director, American Heritage School - High School Autonomous Agricultural Project
    A group of 5-6 students are working on an autonomous agricultural project with the goal of providing time sensitive data to the owner-operator/farmer/grower of a production farm. Tai will discuss their challenges and how he is using HPCC Systems.

    Lorraine Chapman, Consulting Business Analyst, LexisNexis Risk Solutions - Meet Our Summer Interns
    By the end of 2018, ten students will have completed projects as part of the HPCC Systems intern program. Find out about these students, including where and what they are studying, the projects they will be working on and the intern experience we provide to help them feel part of the team. Lorraine will also speak about how you can get involved with the program by being a mentor, or contributing a project idea for a new feature or enhancement to the HPCC Systems platform and/or Machine Learning Library.

    Richard Taylor, Chief Trainer, HPCC Systems, LexisNexis Risk Solutions – Current/Longest Event Sequence by Month
    Richard will discuss processing event dates to discover for each event within a given time frame: the current number of sequential months the event occurred, and the longest contiguous month-by-month sequence. This topic is based on questions from one of our Statistical Modelers (new to ECL) regarding how to approach the problem in a non-procedural manner. The example code will make use of the GROUP and HAVING functions.
  • Address Verification 5.13 – What’s New?
    Address Verification 5.13 – What’s New? Amarpal Sohi, Donal Dunne Recorded: May 17 2018 31 mins
    The Spring release of Address Verification will be available in May. Come and learn about the new capabilities available in Address Verification 5.13, which will add value to your organization and help you make more informed decisions.
  • Webinar: Réinventez le Data Management avec la Data Virtualization de Denodo
    Webinar: Réinventez le Data Management avec la Data Virtualization de Denodo Yahya Jarraya, Senior Sales Executive France, Denodo. Philippe Nieuwbourg, analyste indépendant et fondateur de Decideo.fr Recorded: May 17 2018 70 mins
    D'ici à 2020, 50% des entreprises mettront en œuvre une forme de virtualisation des données comme une option pour l'intégration de données", selon le cabinet d’analystes Gartner. La virtualisation des données ou data virtualization est devenue une force motrice pour les entreprises pour la mise en œuvre d’une architecture de données d'entreprise agile, temps réel et flexible.

    Denodo s’associe à Philippe Nieuwbourg, analyste BI et data et fondateur de la communauté Decideo, pour faire le point lors d’un webinar sur une approche innovante et disruptive de l’intégration de données : la Data Virtualization.

    Au sommaire :

    • Introduction by Philippe Nieuwbourg, Decideo

    • Denodo et son positionnement sur le marché de la Data Virtualization

    • Les principales fonctionnalités

    • Démo/vidéo

    • Les principaux cas d’usage. Présentation d'un cas client : comment Intel a repensé l’architecture de ses données avec la Data Virtualization

    • Les ressources

    • Questions/Réponses
  • Discover How to Instantly Add AI to Your Business Intelligence Tools
    Discover How to Instantly Add AI to Your Business Intelligence Tools Bruno Saint-Cast, SA and VP Inside Sales; Ufuoma Ogagarue, Inside Sales & Marketing Coordinator at MondoBrain Inc.d Recorded: May 17 2018 46 mins
    Dive into a world where machine learning-enabled BI digs deeper into a business’ unknowns, finding insights incapable of being explored by themselves. With MondoBrain’s revolutionary solution, we will show you how AI and Data Visualisation operate in a complementary world where machine learning algorithms deployed in BI tools can tell businesses what exactly is interesting in their historical data with a goal of growing and evolving key performance indicators.
    To illustrate this phenomenon, Tableau Software will be used to craft and define a question and MondoBrain will perform optimisation on this question to get the best solution.
  • When Hare Beats Tortoise: Knowing When to Train Your Predictive Models
    When Hare Beats Tortoise: Knowing When to Train Your Predictive Models Sean Naismith, Head of Analytics Services, Enova Decisions Recorded: May 16 2018 46 mins
    Businesses are realizing the benefits of predictive analytics, especially when using the latest technologies in machine learning & AI. The prevailing methodology has been to train predictive models in order to determine which data is useful and which data is not prior to deployment. While training improves the predictive power of your predictive models, there are cases when training prior to deployment may not make sense for your business.

    This session discusses how to determine when to train your models and how to effectively turn the insights from your models into action that improves business outcomes.

    Key Takeaways:

    • How machine learning & AI can boost business performance
    • How to determine when to train your predictive analytics models
    • How to turn analytics to action through digital decisioning
  • From BI to AI
    From BI to AI Naser Ali, Head of Solutions Marketing, Hitachi Vantara Recorded: May 16 2018 38 mins
    Business intelligence is evolving from traditional look-back analysis to forward-thinking prediction and prescription. Join Naser Ali of Hitachi Vantara in this webinar where he'll cover the following concepts:

    - Understanding why AI isn’t an academic pursuit or anything like traditional analysis
    - Why the value of AI comes from developing whole new processes
    - What to expect and when on the journey to predictive and prescriptive outcomes
    - A skills and infrastructure checklist
    - Plus: Gotchas - spotting the pitfalls and roadblocks
  • Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap
    Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap Jaydeep Ghosh, Director of Data Services, Providence Health Plan & Monica Mullen, Solutions Marketing Manager, Informatica Jun 21 2018 5:00 pm UTC 60 mins
    Providence Health Plan has grown organically over the last 30+ years. With the adoption of the Affordable Care Act as well as growth in other lines of business, the organization was at a crossroad. As new applications and vendors were introduced into the ecosystem to respond to the business’s need, system complexity had increased substantially. The result was a data management challenge that would limit ongoing business success if it remained unsolved.

    Join Jaydeep Ghosh, Director of Data Services at Providence Health Plan, and Monica Mullen, Principal Solutions Marketing Manager at Informatica, as they discuss the enterprise data roadmap that the organization put together to address the current state, position the health plan for future growth, and address these top challenges:

    • Time to business value
    • Multiple, but incomplete, versions of the truth
    • Overall lack of trust in data
  • IoT & A.I. For Good
    IoT & A.I. For Good Wael Elrifai, Vice President of Solution Engineering, Big Data, IoT & A.I, Hitachi Vantara Jun 21 2018 6:00 pm UTC 60 mins
    Wael Elrifai shares his experience working in the IoT and AI space; covering complexities, pitfalls, and opportunities to explain why innovation isn’t just good for business—it’s a societal imperative.
  • Global Supply Chain Risk Report: Insights and Findings from Q1 2018
    Global Supply Chain Risk Report: Insights and Findings from Q1 2018 Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Jun 26 2018 11:00 am UTC 45 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q1 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q1 2018 report, published in June 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q1 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter
  • Verto Audience Spotlight: Social Media Savvy Millennials
    Verto Audience Spotlight: Social Media Savvy Millennials Aaron Schwartz, Senior Data Analyst / Verto Analytics Inc. Jun 26 2018 7:00 pm UTC 30 mins
    Our new series, Audience Spotlight, provides a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month we focus on a high-value audience - Social Media Savvy Millennials, users between the ages of 18-35 who comprise the top 20% of all digital consumers based on the amount of time they spend on social media apps and sites. Attend the webinar and learn which screens, brands, and services attract these social media superusers.

    In this 30 minute webinar, we’ll also dig into some of the most actionable data, including:

    - How do the gender and household income distribution of Millennials stack up against the U.S. adult online population?
    - Which devices and apps are Social Media Savvy Millennials using and when?
    - Beyond Facebook, YouTube, and Snapchat, where else do Social Media Savvy Millennials spend their time?

    Sign up for our webinar today.
  • How to Justify an Investment in a Data Catalog
    How to Justify an Investment in a Data Catalog Matt Aslett of 451 Research & Andy Sheldon of Unifi Software Jun 27 2018 5:00 pm UTC 60 mins
    Analytics teams are becoming a shared resource throughout an organization and increasingly report to the Office of the CDO or CAO. As the roles of IT Managers, Developers and Data Scientists continue to evolve and Analysts engage more directly with business users we see self-service analytics taking root. The question then of investment and justification to spend on infrastructure and data management tools to enable self-service analytics is also shifting. This webinar will shed light on a recent survey of IT decision makers, CDOs, Analysts, Data Stewards and business users, who as users and purchasers must track and measure the ROI of a Data Catalog.

    In this Webinar participants will learn:
    •More on the evolving roles within organizations and the rise of stakeholders
    •Which business ROI criteria were most critical in the decision to purchase a Data Catalog
    •What capabilities of a Data Catalog respondents deemed most important when evaluating an investment
    •Hear first-hand from a customer what their experience has been in the evaluation and use of a Data Catalog; and
    •How ROI for a Data Catalog may be calculated
  • The Coming Wave of Martech Consolidation
    The Coming Wave of Martech Consolidation Nick Ezzo, VP of Demand Gen, Sage Intacct; Srihari Kumar, Chief Commercial Officer, 6sense Jun 27 2018 5:00 pm UTC 75 mins
    What’s the secret sauce for a stellar marketing tech stack? Ask a marketing leader!

    CMOs are consolidating their martech stacks and seeing considerable benefits when it comes to enhancing their ABM strategy. Don’t get left behind… see what gains you can achieve when you consolidate your martech stack.

    Join us with Nick Ezzo - VP of Demand Gen at Sage Intacct - and learn about the new business case, rolling up technologies like…

    · Lead scoring (Infer),
    · Intent data (Bombora),
    · ABM display ads (Terminus),
    · IP to company (Demandbase),
    · Enabling outbound activity into SFDC (Engagio),
    · Lookalike modeling and micro-segment building (Everstring)
    …into one end-to-end platform with 6sense.

    A 6-in-1 solution? Sounds like something you’ll want to tune into
  • Are you killing the benefits of your data lake? (North America)
    Are you killing the benefits of your data lake? (North America) Rick van der Lans, Independent Business Intelligence Analyst and Lakshmi Randall, Director of Product Marketing, Denodo Jun 27 2018 6:00 pm UTC 45 mins
    Data lakes are centralized data repositories. Data needed by data scientists is physically copied to a data lake which serves as a one storage environment. This way, data scientists can access all the data from only one entry point – a one-stop shop to get the right data. However, such an approach is not always feasible for all the data and limits it’s use to solely data scientists, making it a single-purpose system.
    So, what’s the solution?

    A multi-purpose data lake allows a broader and deeper use of the data lake without minimizing the potential value for data science and without making it an inflexible environment.

    Attend this session to learn:

    • Disadvantages and limitations that are weakening or even killing the potential benefits of a data lake.
    • Why a multi-purpose data lake is essential in building a universal data delivery system.
    • How to build a logical multi-purpose data lake using data virtualization.

    Do not miss this opportunity to make your data lake project successful and beneficial.
  • Create the ultimate shopping experience : Real-Time Analytics in Retail
    Create the ultimate shopping experience : Real-Time Analytics in Retail Adam Roach, Consulting Manager at Javelin & Sam Sibley, Account Manager at Exasol Jun 28 2018 9:00 am UTC 60 mins
    Retail has reached a point where multiple forces are driving irreversible changes in the industry, with outstanding or negative impacts. However, retailers that have embraced digital innovation are thriving. The future of commerce is now a new era where experiences are omni-channels and where digital is omnipresent.

    As Retail is becoming more and more omni-channel, you are able to gather tons of data, but in most respects, it’s deeply uninformative. Analytics might help you to contextualize this data, but how do you make sure that you gather insights fast enough to stay ahead of the pack?

    Big Retail and e-commerce names are relying on Javelin know-how and Exasol’s database to get near real-time analytics, and transform data into actionable inputs.

    Join us to benefit of their experience
  • The Download: Tech Talks by the HPCC Systems Community, Episode 15
    The Download: Tech Talks by the HPCC Systems Community, Episode 15 HPCC Systems Jun 28 2018 3:00 pm UTC 120 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community. This episode will feature three speakers on the following topics:

    Jingqing Zhang, Imperial College of London
    Deep Sequence Learning and Text Classification

    Bob Foreman, LexisNexis Risk Solutions
    ECL Summer Code Camp Review
    On May 16th, five HPCC Systems Ambassadors along with Flavio Villanustre met with eight iRISE2 members for a two-hour ECL Code Camp. The event was a great success, and I thought I’d share with the community what we did and some of the ECL ideas that came out of it. Tips from Data Ingestion to ECL to Data Evaluation will be included in this segment.
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Suzy Deering, US CMO, eBay Jun 28 2018 5:00 pm UTC 60 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Suzy Deering, Chief Marketing Officer, eBay North America
    * Rob Roy, Chief Digital Officer, Sprint
    * Eugene Feygin, SEO Manager, Sears
    * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Marketing Analytics: How a Data Company Manages Marketing Data
    Marketing Analytics: How a Data Company Manages Marketing Data Fraser Harris, Head of Product at Fivetran, Ryan Segar, Head of Sales Engineering & Brenna Robinson, Head of Growth Marketing Jun 28 2018 5:00 pm UTC 45 mins
    Marketing is increasingly becoming a data-driven function — tracking more activity than ever before — but how can you make sense of it all? What tools do you need? What roles do the marketer and the analyst or technical partner play?

    Follow along with Head of Product at Fivetran, and Periscope Data’s Head of Growth Marketing and Head of Sales Engineering to get a full picture of how a data company handles marketing metrics — from the perspective of both the data analyst and the marketing professional.

    This webinar will cover:
    - Setting objectives and goals for marketing analytics
    - Tying together disparate marketing data sources
    - Some best practice dashboards Periscope uses
    - How analytics and marketing should work together — and how analysts can enable marketers to explore their own datasets
  • 1 Month Post GDPR: Experts Weigh in on the Now What
    1 Month Post GDPR: Experts Weigh in on the Now What Ryan Hogan, Dir. of Strategic Advisory Services, AppSec Consulting / DPO, Tealium & Maltie Maraj, Sr. Counsel, Tealium Jun 28 2018 5:00 pm UTC 60 mins
    GDPR taking effect on May 25th has started an evolution in data governance. It’s evident that it’s top of mind right now for many brands, as all of us have been experiencing the influx of emails updating subscribers on privacy policies and GDPR compliance plans.

    Brands are putting measures into place with resources, budget and more to ensure compliance - but now that GDPR is in effect, what’s next? Successful organizations know that having a handle on data at all points within the data flow is critical to success - so what practices and strategies does a brand need to continue to continue to think about and implement post GDPR?

    Join this webinar and learn:
    - 3 ways to prevent unwanted attention to your brand post-GDPR
    - Data sharing and storage - what you can and cannot do going forward
    - EU privacy laws and ICO and FTC fines and implications of non-compliance
    - The benefits a brand will experience when thinking of data protection as an ongoing lifestyle rather than a one-time project

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things data governance.
  • The path to an automated data warehouse built on Exasol’s in-memory database
    The path to an automated data warehouse built on Exasol’s in-memory database Glen Dawson, Sr Solution Architect at Wherescape & Dan Shuttleworth, Principal Consultant at Exasol Jul 5 2018 9:00 am UTC 60 mins
    What will you learn?

    Learn how WhereScape allows you build, change and operate your data warehouse via a drag-and-drop GUI, then auto-generates the corresponding code and deploys it with ELT. This removes human error and the need for hand coding, enabling you to benefit from Exasol’s rapid in-memory analytics faster, with less resource.

    The session will show you:

    • How data automation works and how it will change your working life
    • The advantages of using Exasol’s in-memory database
    • Why to use ELT not ETL, and how to make the transition
  • Reimagine Data Governance: Data Governance & AI
    Reimagine Data Governance: Data Governance & AI Andy Joss, Head of Solutions & Data Governance, Informatica & Giuseppe Mura, Principal Architect, Informatica Jul 5 2018 10:00 am UTC 60 mins
    As organisations struggle to cope with an explosion of data volumes, new data consumers, new types of data and increasing amounts of data in the cloud; they’re increasingly recognising the complexity of the task around governing their data. But help is at hand. During this webinar, Informatica will explain how Data Governance has been reimagined and how the latest technology innovations, namely AI and machine learning, are applied to reduce complexity and the effort required to enable organisations to unlock the value of their most precious asset: their data.
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Jul 11 2018 5:00 pm UTC 60 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • Football Analytics: How to Unlock Match-Winning Insights with Data
    Football Analytics: How to Unlock Match-Winning Insights with Data Marius Kaiser and Eyal Razi - Tableau Jul 12 2018 1:00 pm UTC 75 mins
    Seeing is believing! See how Tableau transforms World Cup data into game-changing visualisations and match-winning insights in this webinar, so you can do the same with your data.

    Learn how to clean data for analysis with Tableau's newest signing, Tableau Prep, and build powerful visualisations and dashboards with our star striker, Tableau Desktop.

    Discover how data and visual analytics can answer football's big questions:

    -Messi or Ronaldo? Can the data separate them?
    -What's the secret to Germany's success? We'll visualise all the data in one dashboard
    -Is there a 'best' time to score? Let's analyse data over time
    -Does the host country have an advantage? See how to build a story out of data
    -How does each country perform? Learn how to visualise data geographically
  • A Catalog-First Strategy: Getting More Value Out of Your Data Lake
    A Catalog-First Strategy: Getting More Value Out of Your Data Lake Katy Ring, Research Director, IT Services at 451 Research & Paul Barth, CEO at Podium Data Jul 17 2018 3:00 pm UTC 60 mins
    For many companies, their data lake has either dried up, or it’s spilling over. And only a small percentage of businesses can claim victory in managing, analyzing and operationalizing datasets that exist as well as new sources.

    Data-driven strategies help organizations better compete in the digital economy, giving them an advantage due to a more responsive business process. In this live discussion, the presenters will share the benefits of a “catalog-first strategy” which delivers a truly functional data marketplace or “data bazaar” as coined by 451 Research. Dr. Ring and Dr. Barth will show attendees the thinking behind the strategy, and how it represents a powerful enabler fueling the adoption of the self-service marketplace, including;
    •Data as a Service; the components of a data bazaar/data marketplace
    •From data sharing to data monetization
    •The movement to cloud
    •The Catalog-First strategy; Automated & metadata driven
    •Building a Smart Catalog (smart data ingestion – validation/profiling)
    •Making data business ready (cleansing, conformed, protected)
    •Provisioning for Easy Consumption (browse/search, refresh, publish, access controls)
  • Self-Service Marketo Data Management for Non-Technical Marketers
    Self-Service Marketo Data Management for Non-Technical Marketers Faysal Shaarani, Senior Solutions Architect Jul 19 2018 5:00 pm UTC 45 mins
    Marketing tools operating individually in your martech stack offer very limited business value, if at all. Now, with the emergence of Customer Data Platforms, Marketers no longer have to rely on IT to get the data connection and answers they need.

    This hands-on webinar will show non-technical marketers how use a Customer Data Platform to easily populate a Marketo list, and return the campaign results from Marketo for more accurate campaign analysis or segment refinement and re-targeting.
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Michelle Goetz, Principal Analyst, Forrester Aug 9 2018 5:00 pm UTC 60 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Michelle Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!