Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.
Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at TealiumRecorded: May 28 202040 mins
Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.
Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).
You'll also take away:
- How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)
- How to bring together teams and technology to implement your data privacy strategies and best practices
- Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
Paolo Cuomo (Brit), Richard Hartley (Cytora), Andrew Rear (Munich Re Digital Partners) and Will Thorne (SCOR)Recorded: May 28 202064 mins
Accurate and efficient underwriting is the cornerstone of profitable growth. As pressure mounts on underwriters to deliver better and faster decisions, it is critical that transformation initiatives deliver effective tools to help underwriting teams drive productivity and boost human capacity.
How can the operations function best support profitable underwriting?
Join Intelligent Insurer as they talk to Munich Re, Brit, SCOR and Cytora about the practical steps insurers can take to drive efficiency and accuracy by augmenting the underwriter’s toolkit with a digital upgrade.
Hear from leading industry experts ready to share their tips, tricks and pointers. In this webinar, you’ll get exclusive insights from:
Paolo Cuomo, Director of Operations, Brit Insurance
Richard Hartley, CEO, Cytora
Andrew Rear, Chief Executive Officer, Digital Partners, a Munich Re Company
Will Thorne, Head of EMEA, Specialty and Lloyd's Ventures, SCOR
In just one-hour of dynamic discussion and debate, you’ll discover how to:
Get to grips with the latest tools available to enhance underwriting productivity, and explore how those tools are being applied to build a unified view of risks and relationships
Understand how AI can be used to complement the underwriter skill set, alleviating time spent on data analysis and submission triage while boosting human capacity in other areas, like relationship building and risk decision making
Get the detail on how to amplify core systems, and discover how to generate enhanced analytical insights that drive more personalised customer service and acquisition
Andreas Scheel, Senior Sales Engineer, ExasolRecorded: May 28 202024 mins
An introduction into data warehousing with Data Vault in combination with Exasol.
This webinar will take you through the benefits of Data Vault and how Exasol solves the challenges that Data Vault poses.
Andreas Scheel, senior sales engineer at Exasol will:
- Guide you through the core principles of Data Vault
- Explain where it can help in your daily information lifecycle
- How to use Exasol to mitigate and solve challenges that Data Vault brings
-Basic understanding of Data Warehouse modelling concepts
- Basic understanding of database systems
- Fundamentals of Data Vault
- Introducing the Exasol Database
- Best practices
Thomas Niewel, Technical Sales Director bei DenodoRecorded: May 28 202056 mins
Datenvirtualisierung ist in der Fachwelt omnipräsent und Analysten wie Gartner beschreiben den virtuellen Integrationsstil als essentiell für eine modernen Datenarchitektur. Dennoch gibt es keinen besseren Weg, mehr über die Technologie zu erfahren, als diese selbst zu nutzen!
„Sage es mir, und ich werde es vergessen. Lass es mich tun, und ich verstehe.“ [Konfuzius, chin. Philosoph 551-479 v. Chr.]
In dem 1-stündigen Online-Workshop erhalten Sie eine Hands-On Einführung in die Denodo-Plattform für Datenvirtualisierung und lernen direkt selbst, Lösungen zu entwickeln.
An wen richtet sich der Workshop?
• IT / Architekten: Die sich mit schnellen und aktuellen Datenzugriffen beschäftigten
• Data Scientists: Die Einblicke aus relevanten Datensätzen gewinnen möchten
• CDOs: Welche die Vorteile von Datenvirtualisierung selbst erfahren möchten
Der Workshop baut auf dem Azure Cloud-Ökosystem auf, um typische Herausforderungen zu lösen, mit denen Data Scientists und Architekten konfrontiert sind. Der Workshop führt Sie durch die Anbindung verschiedener Datenquellen, die anschließende Datenmodellierung und gibt Ihnen praktische Einblicke in die mächtigen Funktionen unserer Plattform zur Performance-Optimierung.
Jeff Noto, SVP Business Analytics, Mohit Daswani, CFO - ThoughtSpot, Sofie Garden, Solutions Engineering - ThoughtSpotRecorded: May 27 202050 mins
For finance leaders, it feels like the world has been flipped upside down. Learn how companies are mastering working capital management amid volatility to mitigate risk, improve cash positions and make decisions real time across your breadth of customers and suppliers.
Pushpa Ramachandran, General Manager - Wipro, Seong Park, SVP Customer Success - ThoughtSpot, Glenn Schurter - ThoughtSpotRecorded: May 27 202050 mins
For IT leaders, faster access to facts matters now more than ever. In these changing times, they need to be able to quickly assess the impact of operational disruptions on their business to rapidly adapt and address infrastructure needs and issues. Learn how companies are planning for business continuity amid volatility to mitigate risk, ensure critical business functions continue to operate, and make smart decisions in real time.
Become a TapClicks Expert! Join the head of our Product Training team, Brian Childs, for a brief conversation about the latest features from our engineering team. Also, learn about tips & tricks to help you work smarter. Check out the Q1 Benchmark Report from AdStage that's mentioned in this talk: https://bit.ly/Q1benchmark2020AdStage
Kevin Barrett, Senior Cloud Solution Architect, MicrosoftRecorded: May 27 202034 mins
When moving to the cloud, many businesses struggle to obtain complete business views across all of their disparate data sources. Information today is increasingly spread out across on-premises and cloud environments. To gain a comprehensive view of the business, organizations must modernize their data management techniques.
Only TIBCO’s Anything 360 solution enables 360-degree views of any business entity—customers, products, employees, locations, assets, inventory, and more. It combines data virtualization and master data management (MDM) technologies and can be used in partnership with cloud computing services to help organizations gain 360-degrees of anything in the cloud.
Watch this webinar with Kevin Barrett, Senior Cloud Solution Architect from Microsoft, to learn more about:
Microsoft’s view of the modern data estate and predictions on upcoming industry trends
How to overcome the challenge of obtaining complete business views in the cloud
The benefits of Customer 360 and a real-world business example
Step-by-step guidance on how to create 360-degree views for anything
Carter Hostelley, Founder and CEO at Leadtail.comRecorded: May 27 202036 mins
Social media is the frontline of digital marketing. Not an easy job in normal times let alone during a global pandemic. Whatever your marketing role, it’s critical you understand the right way to approach social media in these precarious times. This is especially true as buyers start to transition their mindset from "Crisis to the New Normal".
In this webinar, you’ll learn:
- The three stages of crisis and what it means for your social media strategy
- How buyer conversations are changing on social media
- Examples of social media posts done right and wrong
- Six-point checklist for what you should do right now
David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJRecorded: May 27 20208 mins
In the current times we live in, marketers only really have two options to consider when something like this happens: go into doom and gloom mode, or think about how we’re going to come out the other end better and stronger.
So what does the future outlook hold for marketers? How do they plan and prepare for what’s coming up next?
Join us for the fourth and final instalment of our vodcast series 'Surviving Social Distancing' - where we discuss:
- What should be on the cards for marketers?
- What are the advantages for marketers to plan ahead?
- Why should marketers consider technology as a long-term solution?
- And so much more!
Tom Pace | Robert Collins | Jason Duerden, BlackBerry Spark | Brett Callaughan, AttackIQRecorded: May 27 202061 mins
Modern problems require modern solutions.
Attackers primarily targeted endpoints in 70% of successful breaches. Enterprises today face an increasingly chaotic environment where cyberthreats are ever-more sophisticated and pervasive. At the same time, enterprise endpoints and the amount of data shared at the edge are growing exponentially. Together, cybersecurity threats and endpoint chaos are putting organizations at risk while cutting into employee productivity and increasing IT costs.
Join industry leaders as they discuss how to leverage true artificial intelligence, machine learning and automation to provide improved cyber threat prevention and remediation, all while offering visibility to help you manage all endpoints with the highest level of security.
- Tom Pace, VP Global Enterprise Solutions, BlackBerry Cylance
- Jason Duerden, Managing Director, BlackBerry Spark, Australia & New Zealand
- Rob Collins, Technical Director, Australia and New Zealand, BlackBerry Cylance
- Brett Callaughan, Senior Engineer, APAC, AttackIQ
Tom Pace is the VP of Global Enterprise Solutions at BlackBerry. In this role, Tom ensures best-in class services delivery as well as technical expertise throughout the entire service offering life cycle.
Robert Collins is responsible for leading the Pre-Sales Systems Engineering team in Australia and New Zealand. With 15 years in the Cyber Security Industry Rob has a wealth of knowledge and experience.
As Managing Director for BlackBerry’s Spark Division, Jason Duerden is responsible for building and executing the business in Australia and New Zealand (ANZ). In this region, he drives strategy, operations and growth of BlackBerry’s next-generation platform, BlackBerry Spark.
Brett Callaughan, Senior Sales Engineer for AttackIQ, is responsible for enabling the company’s partners and customers across Asia Pacific to fully leverage the AttackIQ Platform.
Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDatiRecorded: May 26 202045 mins
AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today. Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including these three use cases:
- Digital ad revenue optimization using machine learning to identify and recommend high-potential microsegments that will return lift
- Algorithmic and non-heuristic attribution modeling for a non-biased view across channels and campaigns
- Predictive marketing performance forecasting for forward looking visibility to inform strategy and budgetary decisions
Frank Konieczny, CTO, U.S. Air Force & Mark Palmer, SVP Analytics, TIBCO Software.Recorded: May 26 202052 mins
Watch TIBCO’s Virtual Supply Chain Round Table on to gain access to exclusive thought leadership concerning the current state and future of supply chain.
Gain industry perspective from guest speakers including; Frank Konieczny, CTO, U.S. Air Force and Mark Palmer, SVP Analytics, TIBCO Software.
Explore how you can:
Eliminate data silos with an integrated solution
Ensure accuracy & one version of the truth
Analyze and gather insights from designated data sources to create timely & reliable plans/forecasts
Understand the impacts of potential outcomes in order to adapt to market conditions
Kara Owens (Markel), Neil Arklie (Aviva) Jack Kudale (Cowbell Cyber) Miles Weis (Holmes Murphy) Jurgen Reinhart (Munich Re)Recorded: May 26 202065 mins
The annual estimated annual cost to the global economy from cybercrime is $445bn and the cyber insurance market could be worth $20bn by 2025. (Allianz)
But when it comes to cyber insurance, the fundamental obstacle is clear. Insurers lack the critical mass of data needed to make optimum decisions. In this webinar you’ll find out how to improve access to data and augment the data you already have in your cyber insurance portfolio to sharpen your competitive edge.
In this 1-hour webinar you’ll:
- Tackle the complexity and evolving nature of cyber risk with a sophisticated product strategy that supports confident underwriting
- Overcome a lack of historical data with real-time insights from public, open-source, proprietary and third-party data to augment and validate underwriting cyber risk
- Leverage AI-powered predictive risk scenario models to better understand the cyber risk associated with a company or portfolio and empower the underwriter of the future with real time insights
- Get to grips with cyber risk modelling: Curate data sets using meaningful sources of data and layer analytics on top to enable underwriters to get access to the additional data they need to succeed
You’ll hear from these world-leading cyber experts:
- Kara Owens, Managing Director, Global Cyber Underwriting Executive, Markel
- Dr. Jürgen Reinhart, Chief Underwriting Officer, Cyber, Munich Re
- Neil Arklie, Head of Cyber, Aviva
- Miles Weis, AVP – Executive Risk and Cyber Practice Leader, Holmes Murphy
- Jack Kudale, Founder and CEO, Cowbell Cyber (Moderator)
This webinar will be sponsored by a Cowbell Cyber. By signing up to this webinar you agree to share your data with this one organization.
Helena Schwenk, Technology Evangelist,; Eva Murray, Technology Evangelist | ExasolRecorded: May 26 202024 mins
Special guest Seth Cochran takes us through how he built a nonprofit for maternal health and how his data-driven approach completely flipped the typical nonprofit funding model on its head to lead to more effective and better outcomes for women and girls.
Алексей Сидоров, Главный Евангелист и Директор по управлению данными, DenodoRecorded: May 26 202059 mins
В нашу эпоху головокружительных достижений в области искусственного интеллекта, облачных вычислений и передовой аналитики, как ни странно, многие организации по-прежнему полагаются на архитектуры данных, построенные в прошлом веке.
Однако, ситуация быстро меняется с ростом применения виртуализации данных в реальном времени для обеспечения безопасного, логического доступа к информации. Данный подход позволяет отказаться от физической трансформации и перемещения данных в хранилище, прежде чем они могут быть использованы бизнесом.
Посетите этот новый вебинар на русском языке, чтобы узнать:
- Что такое виртуализация данных?
- Чем данный подход отличается от других корпоративных технологий интеграции данных, таких как ETL
- Почему крупнейшие организации используют виртуализацию в масштабах всего предприятия
Узнайте больше о проблемах интеграции данных, решаемых с помощью виртуализации и вариантах применения этой динамично развивающейся технологии.
Silvia Scorrano- Head of CX, BitBang; Monica Versino- Sales Executive; Serena Di Luca-Customer Success Manager,ContentsquareRecorded: May 26 202043 mins
Customers buy experiences, not products!
La proposta di servizi e prodotti di qualità non basta a soddisfare le alte aspettative degli utenti che vogliono vivere un'esperienza online unica, fluida e coinvolgente.
Offrire loro un’esperienza su Sito o App semplice ed intuitiva in tutti i suoi step, dalla Homepage al funnel d’acquisto, è fondamentale per evitare frustrazione e abbandono.
La vera sfida parte dalla capacità delle aziende di saper misurare la Customer Experience in maniera efficace.
Come? Seguendo una strategia di misurazione data-driven basata su Insights ottenuti dal reale comportamento degli utenti e non tramite intuizioni o viste parziali dei dati.
Durante il webinar vi racconteremo:
- il valore della Customer Experience nella cultura aziendale
- come si misura l’Experience con la CX Analytics
- l’importanza della tecnologia di CX/UX Analytics
- come strutturare un metodo data-driven che dia di fatto insights azionabili
- success story: come un noto brand italiano del lusso ha perfezionato la propria Customer Experience!
Jörg Meiners, Principal Sales Engineer DACH Region - Denodo TechnologiesRecorded: May 26 202046 mins
Im Zeitalter von Big Data, künstlicher Intelligenz und Cloud Computing nimmt die Menge und Heterogenität der Daten rasant zu. Unternehmen brauchen klare Strategien, um ihre digitalen Informationen effektiv zu nutzen und die datenbasierte Wertschöpfung voranzutreiben.
In diesem Webinar stellen wir Ihnen zukunftsweisende Technologietrends vor, die die Datenstrategien von Unternehmen global prägen:
• Wie richten große Organisationen ihre Architekturen zur konformen Daten-Bereitstellung strategisch aus? Welche Rolle spielt hierbei das Konzept der „Data Fabric“?
• Wie lässt sich eine konsistente Daten-Integration in Echtzeit innerhalb einer heterogenen Landschaft aus on-prem und diversen Clouds sicherstellen?
• Wie können Unternehmen eine Self-Service Infrastruktur aufbauen, um ihre Datenbestände zugänglich zu machen und zu monetarisieren?
Hosted by Marten den Haring, PhDRecorded: May 21 202042 mins
Webinar Series: Re-engaging Patients and Employees Post-COVID 19
As cognitive and regulatory barriers have been cleared by the impact of COVID-19, usage and satisfaction has increased exponentially for both patient and physician—physicians gain a more holistic understanding of home and circumstances, while patients get to make eye contact with their physician again. This has paralleled a shift in telehealth usage not just for urgent care but for chronic conditions and mental health, highlighting the potential for increased access to care while maintaining empathy.
Join Lirio COO Marten den Haring as he talks with Ann Mond Johnson, CEO of American Telemedicine Association, about the role of virtual care in this reopening phase and the opportunity to meet people where they are.
Micki Collart, Sr. Product Marketing Manager at Treasure Data and Yili Huang, Sr. Product Manager at Treasure DataRecorded: May 21 202046 mins
Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been relegated to the ranks of customer retention and loyalty business process. But did you know that the same powerful technology that many successful businesses are already using to predict and personalize customer interactions can also be used to prospect for new customers?
In the latest Arm Treasure Data release, we’ve introduced new features that not only streamline cross-channel advertising activities, but also empower marketers with visibility into their buyers’ journeys. In this webinar, we’ll show you how to extend your marketing reach through new identity resolution techniques and new advertising channels. We’ll also demonstrate how you can find and keep new buyers with greater visibility into customer journeys at scale. Join us on May 21 at 10:00 a.m. PST, for an overview of our new product launch and demonstration of our new Customer Journey Orchestration feature.
Here are a few of the highlights of this release:
·Customer Journey Orchestration allows marketers to track buyers through a purchasing journey at scale. Influence the path to purchase for greater conversion and marketing attributable sales growth.
·New AdTech connectors open new channels for greater marketing reach. Marketers can now suppress ad lists intelligently across ad networks, reduce the days it takes to launch campaigns and decrease the overall costs of acquisition.
·Increased investment in supporting our global operations makes onboarding new Treasure Data users and implementing new use cases easier. Faster adoption across regions, divisions and functions, helps improve CDP return on investment.
Jared Sloan, VP of Product Development at Alight AnalyticsRecorded: May 21 202039 mins
Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everything together so you can accurately measure performance.
Unless, of course, you’re using consistent, well-structured campaign names. It’s one of the single most important habits for marketing teams that want deeper insight into their performance.
Join Jared Sloan, VP of Product Development at Alight Analytics, for an insightful, practical session. You’ll learn:
-Why consistent campaign names are so important for marketing analytics
-What well-structured campaign names look like and how to create them
-How to ensure your entire team is using consistent naming across all channels
Join us as we continue our webinar series specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community. Featured topics and speakers include:
Shamser Ahmed, Senior Consulting Software Engineer, LexisNexis Risk Solutions, speaking about the Workunit Analysis Tool. This talk discusses the latest developments for the Workunit Analysis Tool and shares its roadmap plans.
Jeremy Clements, Software Engineer III, LexisNexis Risk Solutions, speaking about the ECL Cloud IDE, a zero-configuration, collaborative environment for creating ECL code.
Greg Panagiotatos, Software Engineer III, LexisNexis Risk Solutions, speaking about his new series of short training videos.
Adrienne Whitten and David FrickJun 1 20209:30 amUTC40 mins
Marketing automation is much more than just software. Marketing automation is a strategy.
Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:
What “Marketing Automation is a Strategy” really means and what’s new with marketing automation
What steps you need to take in order to prepare your organization for a shift in strategy
What benefits marketing automation can provide to organizations ready to embrace digital transformation
Helena Schwenk, Technology Evangelist,; Eva Murray, Technology Evangelist | ExasolJun 2 20201:30 pmUTC30 mins
What are industry experts saying about changing investment priorities? What does this mean for your business now and in the long-term? Find out in this webinar.
Necessity is the mother of innovation as the saying goes and this is certainly true in the current environment. A tough operating climate is forcing organizations to rethink how they leverage technology investments and accelerate their adoption to support the business.
In this episode of Data Xpresso, we'll take a look at what the industry experts are saying and their view on changing technology investment priorities specifically relating to cloud, analytics and machine learning. Most importantly, we’ll be addressing what this means for businesses in the short and longer term.
Richard Winter, Wintercorp & Madhup Mishra, Hitachi VantaraJun 2 20203:00 pmUTC60 mins
Want to learn how to balance conflicting priorities of enabling exponential Hadoop growth while mitigating infrastructure costs under challenging economic conditions? Join Richard Winter (CEO of Wintercorp, an independent Big Data Consulting firm) and Madhup Mishra (Director of Technical Product Marketing at Hitachi Vantara Digital Solutions) to discuss large-scale Hadoop challenges and learn about how to manage growth while saving millions. We will discuss novel strategies for optimizing Hadoop through non-disruptive tiering of less frequently used data and demonstrate hard total-cost-of-ownership saving in millions over the next 3-5 years.
Mark MacIver, CEO, Integrationworx & Miko Roller, Director MDM, PivotreeJun 2 20205:00 pmUTC60 mins
In unprecedented times your ability to pivot and react to change is essential. Financial pressures, supporting remote work, ensuring business continuity, or scaling to meet unusual demands can place tremendous strain on your existing on-premise Informatica Product 360 infrastructure. Moving to the cloud provides you with a secure, high performing, resilient and efficient way to use your Informatica Product 360 solution.
Please join Integrationworx and Pivotree in this live webinar to learn more about the advantages of moving your Informatica Product 360 platform to the Cloud including:
- Optimizing for Efficiency
- Cost Savings
- Scaling for Demand
- Managed Services
- Expanding Product 360 capacity and innovations
Danny Stout, Senior Lead Solutions Consultant at TIBCO Software IncJun 2 20209:00 pmUTC45 mins
Data science is a differentiator (or secret weapon) for many companies today. Make data science your superpower and bask in the glory of saving the day.
Much like superheroes, demand for data scientists outstrips supply. That shortage is due largely to the amount of training that goes into becoming a super data scientist. With so many skills needed to an effective, powerful data scientist, it’s often smart to focus on the top six:
- Captain Obvious: Focus on Python
- Agent Collaboration: Develop those people skills
- The Incredible Scaler: Develop your ability to scale
- Doctor Data: Develop your inner data engineer
- Ethos: Keep ethics in mind
- Vog: Learn to soar in the cloud
Focus on these abilities to set yourself apart. But don’t feel overwhelmed, unlike many superheroes on the screen, you don’t have to do it alone. Let us be a part of your superhero team and get started on your quest to protect and strengthen your company with data science.
Advanced data science techniques, like machine learning, have proven an extremely useful tool to derive valuable insights from existing data. Platforms like Spark, and complex libraries for R, Python and Scala put advanced techniques at the fingertips of the data scientists. However, these data scientists spent most of their time looking for the right data and massaging it into a usable format. Data virtualization offers a new alternative to address these issues in a more efficient and agile way.
Attend this webinar and learn:
• How data virtualization can accelerate data acquisition and massaging, providing the data scientist with a powerful tool to complement their practice
• How popular tools from the data science ecosystem: Spark, Python, Zeppelin, Jupyter, etc. integrate with Denodo
• How you can use the Denodo Platform with large data volumes in an efficient way
• About the success of one of our clients has had as a result of seasoning the Machine Learning and Blockchain Landscape with data virtualization
Laetitia Korn, CMO at IndeximaJun 3 202012:00 pmUTC17 mins
How can IT leaders support their organizations in shifting from being paralyzed by the unprecedented to catalyzed by the precedented?
What if the primary reason behind digital transformation for CIOs, CDOs and CTOs was to make data talk? This is one of the questions that one can ask at a time when IT and innovation managers must now lay the foundations for digital transformation and guarantee their company’s increasingly fragile positioning on the market.
Access to data must be fast, secure and aligned with business strategy in order to provide its true value. And, this is all the truer in a recessionary climate.
1. What are the entry points to carry out this transformation and succeed with it?
2. What are the use cases and expected benefits?
3. Which technologies to use and which best practices to implement?
Duration: 30 minutes
Speaker: Laetitia Korn, CMO, Indexima
Tym Lawrence, Director, Solutions Consultants at TIBCO SoftwareJun 3 20204:00 pmUTC42 mins
The Insurance industry is facing major disruptions from trends including expectations of more personalised and engaging services, the rise of virtual platforms and insurtech competitors and the use of machine learning / AI. As IDC wrote, "Insurers that fail to act on the trends driving demand for insurance worldwide will eventually lose to more agile, flexible competitors who are adapting to the new world."
In this presentation, you’ll learn how insurance companies can leverage new technologies to adapt to changing business drivers while still protecting their combined ratio. In 45 minutes, we will show you how insurers can develop a data fabric to unify siloed information and then use this to confidently predict outcomes and optimize their business. It will include a number of case studies and a sneak peek at the dynamic pricing accelerator that provides a freely available fast-start for AI-based pricing for insurance companies.
David Raab, Founder at CDP InstituteJun 3 20205:00 pmUTC45 mins
New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.
In this webinar, David Raab, Founder at CDP Institute, will reveal:
·How to resolve the conflict between privacy and personalization
·Why the death of cookies will lead to a rebirth of advertising
·Tactics that make customers eager to share their personal data
·Privacy features to look for in a Customer Data Platform
Ken Gardner, CEO and Founder - conDatiJun 3 20206:00 pmUTC30 mins
The past few months have been wild and scary for most businesses. The speed and force of the shutdown being way outside anyone’s experience. But some companies have snapped back quickly from the shock. So, what are these companies doing differently?
Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati's customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.
• Which paid marketing campaigns to focus on
• Marketing channels that are performing
• Whether sales promotions are a key strategy
• Where you should be investing budget
Tenessa Lochner, Snr. Manager, ABM Education & Training, Demandbase & Jay Tuel VP Sales Development, DemandbaseJun 4 20209:00 amUTC55 mins
Learn how to transform your sales organisation from a reactive, lead-based model into a proactive, engagement savvy, Account-Based model.
Discover how to leverage data insights and internal partnerships to prioritise and personalise your outreach for pipeline generating engagement with your target accounts. Watch the webinar so that you and your sales team can understand:
- The state of ABM for Sales
- Why intent + engagement is the new lead
- The anatomy of a target account
- How to leverage marketing insights and intent data
- Best practices for operationalising ABM for Sales at scale
Every major player in the media and entertainment industry is rethinking its content strategy to gain market share and increase customer loyalty by delivering engaging, diverse, and personalized content. With billions of records getting generated daily, these companies are struggling to analyze the most-viewed content and identify trends in viewership by tying content to different customer segments. The spike in usage means you have to work through much wider data, deeper than ever before. Traditional data warehouses cannot scale to accommodate this growing viewership data and deliver the desired BI performance.
Join our webinar to learn how Kyvos builds a BI acceleration layer on top of your cloud or on-premise data lake and lets you analyze trillions of data points in seconds using your existing BI and data science tools.
You’ll also learn from real-life use case of the world’s leading global content provider, that is using Kyvos to:
- Understand viewership behavior, patterns, trends, churn
- Deliver accurate recommendations to millions of customers based on their history and preferences
- Predict which content will work better vs. others through intersections of metrics
- Negotiate smartly with advertisers and networks as per viewership demographics
Praedicat & Intelligent InsurerJun 4 20203:00 pmUTC75 mins
COVID-19 can lead to losses for general liability, excess casualty and D&O that range anywhere from 0 to $200B. That fact alone tells us all we need to know about the uncertain state of general liability insurance today. Buyers feel coverage is deficient and ambiguous and there is risk of large-scale poorly-understood liability that can undermine profitability and sustainability of the industry. All this arises in the face of future risks such as 5G, cyber and climate change.
What are the solutions? How do risk managers get ahead of the curve? Will your risk management strategy solve the needs of your buyers while affording you sustainable growth? Connect with industry thought leaders in our upcoming webinar on June 4th at 11am ET/4pm BST.
Technology-Assisted Risk Management: Discover how technology can harness the power of science to assess risk and anticipate litigation, improving the insurance purchasing process and empowering risk managers
The Future of Underwriting: Reinforce the message for insurance to be relevant, helpful and fill the coverage gap; serve your customer better and leverage analytics and AI to help with renewals
Named peril coverage: Covid-19 is shedding light on the importance of coverage certainty, which new product innovation should solve.
Bespoke parametric cover: Create a more robust market and utilize parametric cover to provide more tailored coverage for the liability cat market that facilitates risk transfer expansion beyond carriers.
This webinar is sponsored by Praedicat and by signing up you agree to share your data with this organization.
William McLane, TIBCO thought leader for global data distributionJun 4 20204:00 pmUTC34 mins
You are certainly not in Kansas anymore! With the rise in open source options for data distribution, stream processing, IoT, and messaging, what’s a person to do when choosing the best solution for enterprise communications requirements?
What use cases best fit prominent open source options like Apache Kafka, and how can communications be facilitated between various cloud platforms?
The road might not be paved with bricks, but in our ever changing world, a solid communications nervous system is the key to unlocking data for analytics, stream processing, and event driven architectures. Open source is one of the many paths that you can follow, so let this session be your guide on an adventure into open source messaging.
Matt Senatore and Dave RigottiJun 9 202010:30 amUTC60 mins
ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.
The 5 things you need to get right with ABM
How to set strategy and drive execution with Sales
How ABM works alongside other demand strategies
Dennis Shiao, Marketing Consultant and Founder of Bay Area Content Marketing MeetupJun 10 20205:00 pmUTC45 mins
What is a "virtual event" and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies.
In this webinar, Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
Precisely + Intelligent InsurerJun 11 20203:00 pmUTC75 mins
Pricing home and automobile insurance policies depends on a detailed understanding of the property being insured. However, a lack of understanding of location is causing insurers to gauge risk imprecisely—sometimes to a dramatic degree. At the same time, IT departments are frustrated trying to manage growing mounds of data and reacting quickly to their organizations’ needs. Taken together, there’s a risk management gap confounding insurers and their customers.
But help is at hand. Tune in to our webinar (sponsored by Precisely) on “Exploit location intelligence for underwriting competitive advantage” on June 11th at 11am EST/4pm BST with Precisely and Aon. You’ll find out how to get ahead of the competition by utilizing hyper-accurate location data to reduce loss ratios, increase marketing ROI and enhance client experience.
Register now and you’ll find out how to:
Use specialist location intelligence platforms to conflate construction, age and maintenance data from many sources, and combine with location data to get a more accurate view of risk
Address the need for speed and accuracy: Understand how location intelligence will drive greater automation of residential underwriting and speed up the quotation process, ultimately lowering costs
Leverage machine learning and AI to satellite imagery and geospatial data to quickly sift through data and images to draw actionable insights
Create transparency and make risk data readily available to policy holders and brokers so they can better understand their risk
This webinar is sponsored by Precisely and run by Intelligent Insurer. By signing up you agree to share your details with these organizations.
James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing ManagerJun 11 20205:00 pmUTC45 mins
Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approached could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
- Discuss the evolution of AI techniques for personalization.
- Review the risks and opportunities technologies in the space.
- Describe strategies and approached for getting it right.
Jake Spencer, Product Marketing Manager, Tealium and Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, TealiumJun 16 20203:30 pmUTC45 mins
Personalization is a top priority in almost every industry. What if there were a way to personalize the patient experience?
Better patient care starts with better data.
Join us as we discuss how healthcare businesses can deliver personalized care and increase engagement by collecting and unifying data across channels in real time. During this webinar, you'll discover how to:
- Leverage real-time, unified data to build stronger relationships with patients
- Deliver more timely/targeted messaging and better digital experiences
- Keep patient data safeguarded and secure with an end-to-end Customer Data Hub that is secured to privacy and industry regulations, including HIPAA.
- And much more!
Brent Hoffman (AXA XL), Jeremy Trott (Allianz), Gijsbert Cox (Appian), Bryant Vernon (Aviva Canada)Jun 17 20201:00 pmUTC75 mins
Striking the right balance between automation and the human touch is a top concern for every insurance individual, and it’s especially crucial in claims.
The challenge remains how to utilise technology to enable efficient underwriting and accelerated claims management and in turn, provide a smoother customer journey to reduce customer query response times from days to seconds. But it’s a big ask – so how do you achieve this?
Help is at hand. Intelligent Insurer has gathered senior claims and underwriting experts, from AXA, Allianz and Appian to provide insight on what technologies are transforming the claims and underwriting space and how their digital transformation journey is going so far.
In this one-hour free webinar (sponsored by Appian) you’ll hear how to:
Build a strategy to drive innovation: Invest strategically in technology to streamline claims & underwriting and create hyper-efficient workflows with limited resources
Create a superior employee experience: Reallocate your claims teams to focus on complex claims to maximise human efficiencies and provide true job satisfaction
Transform the customer journey: Find the perfect balance between automation and personalisation
Turn innovation into a competitive edge: Foster a culture of innovation capable of harnessing multiple technologies to dynamically meet your customer’s needs
Learn lessons on what’s worked – and what hasn’t – and build the confidence to take risks to make a positive change in your claims department
You’ll hear from these expert speakers:
Bryant Vernon,Chief Claims Officer, Aviva Canada
Brent Hoffman, Global Head of Claims, AXA XL
Jeremy Trott, Head of Operations, Claims, Allianz
Gijsbert Cox, Industry Leader, Insurance Europe, Appian
This webinar is sponsored by Appian. By signing up you agree to share your details with this organisation.
Caroline Hull and Shannon TaschereauJun 17 20201:30 pmUTC37 mins
As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.
Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.
How Marketo is shifting their events strategy from in-person to digital
The different factors to consider when shifting your strategy
How to attract and engage buyers through digital experiences
Steven Tsao, Digital Marketing Futurist at Arm Treasure DataJun 17 20205:00 pmUTC45 mins
CMO’s and CIO’s are tasked with a lot of responsibilities today, while minimizing costs and maximizing revenues. What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like?
Here are some of the questions we will go over:
· How has competition changed?
· Do we have end-to-end, holistic view of the customer?
· Are we equipped to personalize the customer experience across the journey?
In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”
Devrah Childress, Salesforce Operations CRM Analyst, Deniz Olcay, Vice President of Product MarketingJun 17 20205:00 pmUTC45 mins
Sales and marketing operations teams play a pivotal role in maintaining and connecting the data that enables sellers to focus on their best opportunities and gives leaders confidence in their pipeline commitments and business decisions. With experts forecasting less but hotter leads, and extended sales cycle timelines, it’s more important than ever that your lead management system runs automated, lean, and efficient.
Join us June 17th, to learn from Sales & Marketing Solutions VP, Deniz Olcay, and Salesforce Administrator Analyst, Devrah Childress, on how to best manage new data inputs and incoming leads entering your CRM system. In this 45-minute session you will learn how to:
- Decrease manual data reconciliation from the onset
- Prevent duplication with lead-to-account matching
- Avoid incorrect lead routing into your CRM
- Define a data-driven lead management framework
Deniz Olcay is Vice President of Product Marketing for Sales & Marketing Solutions at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Deniz focuses on the role of data in fueling organizational growth strategies. His prior experience includes leading product development at a global sales consulting firm where he trained thousands of sellers on how to better communicate value. He holds an MBA from Babson College. You can find him @DenizDenzo on Twitter.
Devrah Childress is a certified Salesforce Administrator, Salesforce Platform App Builder, and Certified Six Sigma Green Belt. She provides strategy and technical support for Dun & Bradstreet’s lead routing processes and CRM integrated applications. Devrah believes in empowering customers through education and trust.
Interested, but can’t make it? Register and we will send you the presentation recording after the webinar.
Stefano Fanfarillo, Boston Consulting Group; Lucas Borges, AB InBev; Henry Li, Arm Treasure DataJun 18 20203:00 pmUTC45 mins
In this panel discussion, industry experts from Boston Consulting Group, AB InBev (Anheuser-Busch InBev), and Arm Treasure Data are coming together to share their perspective on:
-The state of digital transformation in various industries
-Top trends, challenges, and investment areas for the new normal
-The pandemic’s impact on marketing practices and technology choices
-Why a recent Gartner survey listed Customer Data Platform as the "least likely to be cut" technology investment for enterprises
The coronavirus pandemic presented a serious business challenge for many industries--from supply chain interruptions to significant changes in consumer behaviors. Travel and hospitality industries saw bookings evaporate practically overnight while supermarkets couldn’t get enough supplies to keep essential items stocked. While the pandemic forced companies to react quickly, it also gave organizations an opportunity to evaluate their digital competency against real customer expectations. Companies with a strong digital presence are reaping the benefits. For many, the pandemic actually accelerated their pace towards digital transformation.
Looking ahead, the ability to unify and utilize customer data across multiple channels, and connect the dots between audience, message, offer, and channel will only become more important as organizations enter the “new normal."