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Data and Analytics

  • 2017 Trends in Cloud 2017 Trends in Cloud William Fellows, Founder and Research Vice President - Cloud and Melanie Posey, Research Vice President for VotE- Cloud Recorded: Jan 24 2017 60 mins
    Digital transformation is a business imperative, not an option. Cloud is powering this change: It provides the new style of IT that supports the information, process and platform transformations required to link technology and information assets with marketing and customer experience to deliver new or enhanced digital processes.

    Join William Fellows, Founder and Research Vice President for Cloud, as he discusses what’s coming this year in cloud, and how the industry’s major battleground in 2017 will be how, from where and at what price cloud transformation services are delivered to customers.
  • Are Hybrid Clouds in Tune with Future Business Growth? Are Hybrid Clouds in Tune with Future Business Growth? Agatha Poon 451 Research, Rajesh Awasthi Tata Communications Recorded: Jan 24 2017 61 mins
    Advancements in infrastructure and platform technologies with growing availability of innovative business models has inclined the focus on user-centric service delivery mechanisms by redefining the very nature of IT strategy within a business organization. Companies that wish to pave the way for a successful digital transformation journey must shed conventional thinking and embrace towards an agile approach to IT operations and have a reliable and intelligent Ecosystem. So, to start with, we ask ourselves How and What should we look for in a partner?
  • 5G RAN: A Reality Check 5G RAN: A Reality Check Brian Daly-AT&T, Adam Drobot-OpenTechWorks, Inc.,Steven Glapa-Tarana Wireless Recorded: Jan 19 2017 60 mins
    High speed and autonomous transportation, remote surgical procedures, and mixed reality experiences are just a few of the upcoming Internet of Things (IoT) technological game changers that require high speed and low latency communications infrastructure. 5G Radio Access Network (RAN) technologies continue to evolve to meet the complex and continually evolving network requirements of IoT applications.

    This webcast will explore the latest advances in RAN, including:
    • Which technologies will see the earliest deployments?
    • How important will the 3.5 GHz band networks (also known as the Citizen’s Broadband Radio Service (CBRS)) be in future 5G applications?
    • Will mmWave networks change the game in the last mile?
    • How far will the industry advance in real deployments in the next year or two?
    • Where are companies participating in this ecosystem investing their money?
    • Are there concerns for Return on Investment (ROI) that companies are trying to resolve?


    Speakers:
    Brian Daly, Director - Core & Government/Regulatory Standards, AT&T Access Architecture & Devices
    Adam Drobot, Chairman, OpenTechWorks, Inc.
    Steven Glapa, VP of Marketing, Tarana Wireless
  • Escaping the Storage Licensing Money Pit Escaping the Storage Licensing Money Pit Dave Wright - Vice President & General Manager, NetApp SolidFire and Tim Stammers - Senior Storage Analyst, 451 Research Recorded: Jan 18 2017 57 mins
    The tables have been stacked against storage buyers for decades, but a change is coming. Forget the endless refresh treadmill of monolithic storage systems, and licensing models that are not just inflexible, but also force you to pay again and again for the same technology. Join this webinar to learn how to liberate your storage budget, and pay for storage the way that suits your business rather than the vendors, with 451 Research senior analyst Tim Stammers, and NetApp SolidFire’s Vice President & General Manager, Dave Wright.
  • 2017 Trends in Services 2017 Trends in Services Kelly Morgan, Research Vice President - Services Recorded: Jan 18 2017 32 mins
    The next wave of cloud computing is coming, and it is going to take the shape of serving distinct enterprise needs in an on-demand fashion. It is normal for enterprise IT departments to provision or procure IaaS, PaaS or SaaS services now. That in turn means that a larger galaxy of business needs and operational complexities will be tackled as the next way to monetize cloud infrastructure. The trickle of specialized providers doing boutique services such as disaster recovery as a service, compliance as a service and database as a service could well become a flood.

    Join Kelly Morgan, Research Vice President for Services as she uncovers what service providers will need to change in order to gain a competitive advantage in 2017, and what the sources of demand for multi-tenant datacenters will be in the coming year.
  • 2017 Trends in Mobility 2017 Trends in Mobility Brian Partridge, Research Vice President - Mobility Recorded: Jan 17 2017 57 mins
    Mobility in 2017 is all about 5G, which is not just another “G” – its scope is far larger. Previous G’s focused on increasing bandwidth and latency to support Mobile Internet consumption patterns accelerated by universal adoption of smart devices. The revolutionary attributes of 5G converge the latest innovations in network, cloud, and devices in a way that has never been done before. 5G’s impact will be far reaching across industries generating massive value not possible in previous technology shifts. Ultra-broadband communication and computing power will combine and extend across networks and devices such that information and computing power will be instantaneously available.

    Join Brian Partridge, Research Vice President for Mobility, as he explores how this will catalyze a wave of innovation in applications, services and functions built to run on the new 5G infrastructure.
  • 2017 Trends in Information Security 2017 Trends in Information Security Scott Crawford, Research Director, Information Security Recorded: Jan 12 2017 57 mins
    Security is changing. New innovations are making defenses such as anti-malware more of a reality than ever before, while yesterday’s incumbents are being remade through new acquisitions as well as selloffs of their legacy security businesses. So what’s next for security? For one thing, the scale of IoT security risk has finally been revealed – while the threat of ransom may provide attackers an alternative if malware becomes less viable. Will security’s innovations be ready enough, soon enough to protect enterprises from today’s emerging threats?

    Join this session with Scott Crawford, Research Director for Information Security, to find out why 451 Research has rated all 6 of 2017’s key security trends as “high impact.”
  • Hyperconverged Infrastructure: 2017 State of the Union Hyperconverged Infrastructure: 2017 State of the Union Henry Baltazar 451 Research Director of Storage ; Kiran Sreenivasamurthy VP, Product Management at Maxta Recorded: Jan 11 2017 56 mins
    HCI continues to be the hottest segment in infrastructure. Rapid data and workload growth coupled with relatively flat budgets are forcing organizations to consider alternatives to traditional infrastructure offerings. HCI has emerged as alternative offering to satisfy the needs of customers both in central data centers and in remote offices. On January 11, 2017 join us for a webinar discussing the current state of the market. The webinar will cover:
    · Challenges facing enterprise infrastructure professionals
    · Market drivers
    · Use cases for HCI
    · Delivery options for HCI (Appliances and Software)
    · Recommendations for deployments
  • Load Testing for Your Peak Season Load Testing for Your Peak Season Tom Chavez and Mike Ostenberg Recorded: Jan 4 2017 63 mins
    Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

    Join us at this webinar to learn:
    • The different types of mobile traffic generated by browsing and apps
    • How to load test your mobile web site for mobile browsers
    • Why mobile apps need load testing, too, and how to create tests

    Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
  • Future-Proofing Your Marketing Technology Stack Future-Proofing Your Marketing Technology Stack David Raab, Principal at Raab Associates and Tealium Recorded: Dec 20 2016 41 mins
    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
    - the key components of a flexible marketing approach
    - the core functions a flexible marketing architecture must support
    - the key attributes of a flexible organization

    We hope you'll join us.
  • The Life-Changing Magic of Tidying Your Marketing Stack The Life-Changing Magic of Tidying Your Marketing Stack Adam Corey, VP of Marketing at Tealium Recorded: Dec 15 2016 31 mins
    In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.

    We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.

    What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?

    Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
  • How to Optimize Your Marketing Promotions to Maximize Revenue How to Optimize Your Marketing Promotions to Maximize Revenue Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Recorded: Dec 15 2016 34 mins
    In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns?

    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm.

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns.

    In this webinar you’ll be guided through:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science

    Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Recorded: Dec 15 2016 59 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • The Realities of Testing High Speed Fiber “Engineered Links” in the Field The Realities of Testing High Speed Fiber “Engineered Links” in the Field Robert Reid, Panduit Recorded: Dec 15 2016 66 mins
    This webinar will focus on the pitfalls associated with tight field test specification of pre-terminated fiber systems for high speed channels in the context of the real capability of portable testers.
    Best practices are discussed (proper test limit specification) such that field test costs will be minimized.

    Attendees will earn one BICSI CEC
  • Using Post-payment Insights to Build Strong Pre-payment Claims Review Programs Using Post-payment Insights to Build Strong Pre-payment Claims Review Programs Erin Picton, AHFI, Investigations Manager, General Dynamics Health Solutions Recorded: Dec 14 2016 51 mins
    Building and maintaining an effective pre-payment claims review program can be challenging without leveraging prior inappropriate billing patterns or checks against fraud trends that were previously identified during post-payment claims reviews. In this session, participants will learn the importance of gathering and leveraging information from post-payment reviews to significantly strengthen pre-payment review programs, as well as the use of ICD-10 codes and outliers that can help generate new leads based on current billing trends and better address claims system vulnerabilities.
  • Solving Critical Security Problems with Behavioral Analytics Solving Critical Security Problems with Behavioral Analytics David Swift Principal Architect at Securonix ; Eric Ogren Senior Analyst at 451 Research Recorded: Dec 14 2016 58 mins
    Data-driven artificial intelligence and unsupervised machine learning can now answer the question that has plagued information security practitioners since day one: How do I know when something is happening in my environment that shouldn’t? This session looks at advances in behavioral analytics that address critical security problems such as insider threats, data theft, cybersecurity, and abuse of privileged access, to name a few. Featuring insights on how to use advanced analytics to detect threats that are invisible to traditional security measures.
  • 5G, IoT and Autonomy 5G, IoT and Autonomy George Karayannis, Chris Clayton and Limor Schfman Recorded: Dec 14 2016 62 mins
    The Internet of Things will redefine services offered in such industry sectors as eHealth, smart communities, retail, transportation and energy.  To provide the levels of service required, infrastructure networks will be suffused with levels of complexity beyond any deployed and operated to date. 

    The concept known as “5G” is still being defined.  It will include legacy systems such as 3G, expand the development of 4G LTE, incorporate newly developed technologies such as holographic beamforming and virtualization, and include other types of networks such as WPLANs, satellite, and fiber.  Interoperability of the networks, seamless integration of applications and the transfer of data across the networks and systems will require autonomous and artificial intelligence to ensure seamless, secure and ensured delivery. 
     
    Chris Clayton, Head of Solution Design & Delivery for Beyond Limits, and George Karayannis, Vice President of CityNOW for Panasonic, will take us on a deep dive on how the integration of networks and autonomous artificial intelligence capabilities will enable trusted IoT connectivity demands within Smart Cities.
  • SQL and Search: Impactful Results, Manageable Implementations SQL and Search: Impactful Results, Manageable Implementations Jason Stamper 451 Research Senior Analyst; Kevin Risden Apache Lucene/Solr Committer; Hadoop and Search Tech Lead Recorded: Dec 14 2016 58 mins
    Search engines have changed the way everyone accesses information. Apache Solr and Elasticsearch, two open source search engines built on Lucene, have enabled companies to integrate search for a variety of use cases. On the flipside, SQL has been the bedrock for analytics. Joining the power of search and SQL opens up search to users who are familiar with SQL. This combination of technologies allows companies to utilize existing SQL skills to implement innovative search that answer questions previously not possible.


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    451 Research’s webinars are protected by international copyright law. Reproduction and distribution of this webinar, in whole or in part, in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpreta¬tions thereof. The viewer assumes sole responsibility for the selection of this webinar to achieve its intended results. The opinions expressed herein are subject to change without notice.
  • Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Chris Marsh, 451 Research; Chris Dunn, Easy Vista; & Bruce Aboudara, Scalable Software Recorded: Dec 13 2016 59 mins
    The Service Desk is at the frontlines of a changing landscape in IT. IT is now, more than ever, required to provide 100% uptime of their services, and provide them to users anytime and anywhere – thanks in large part to the growth in new consumer apps and services accessed through mobile devices.

    To support this demand the service desk must be aware of and prepared for several key trends:

    •Mobile. More and more, users are accessing their services through their mobile devices. Powerful trends are shaping the mobile world that will impact the Service Desk. We in the service desk must adapt, but what does that mean?

    •Service Availability. Users expect their services to always be up – just like they experience with their other mobile apps and should there be an issue, they expect it to be resolved immediately. What can the Service Desk to make this dream a reality?

    •New Technologies. Prompted by this need for always-on, mobile-available services, infrastructure teams are looking toward newer technologies such as public clouds, software defined networking (SDN), and hyperconverged architectures. How does this impact the Service Desk?

    Join, Chris Marsh, lead mobility analyst at 451 research, Chris Dunn, Global Director of Product marketing for EasyVista, and Bruce Aboudara SVP at Scalable Software as they discuss the key trends the service desk need to know about as well as actions the service desk can take to capitalize on those trends.

    If you have any questions, feel free to email Chris Dunn at cdunn@easyvista.com
  • How Can You Compete Like Amazon? How Can You Compete Like Amazon? Dan Boutin, VP Digital Strategy | Mat Ball, PMM Data Science Recorded: Dec 13 2016 31 mins
    In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences and business outcomes while improving IT performance... all within a super-competitive online retail marketplace.

    This fast-paced session will cover the following:
    1. How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web and mobile traffic and marketing campaigns.
    2. The increasing importance of data science for both rapid and long-term decision-making.
    3. How to gain a deeper understanding of your company’s performance DNA and learn how to take advantage of opportunities that are unique to your site and your business.

    Your takeaway from this talk will be a insights and best practices that you can put into play to drive site traffic, gain visibility into how shoppers use your site, optimize customer experiences, and connect the dots between digital performance and business metrics.
  • Search-Driven Analytics for Healthcare: Improve Patient Outcomes With Data Search-Driven Analytics for Healthcare: Improve Patient Outcomes With Data Jeff Currier, Data Management & Analytics, Availity; Eric Vassian, Account Executive, ThoughtSpot Recorded: Dec 13 2016 50 mins
    The healthcare industry produces massive volumes of data every day, and static reports with stale data aren’t sufficient for making data-driven decisions, especially when they affect patient outcomes. Join Jeff Currier, Data Management and Analytics at Availity, to learn how they are using Relational Search technology to change the way they deliver critical information to healthcare professionals across the US.
  • Smart Planning and Design for the Evolving Data Center Landscape Smart Planning and Design for the Evolving Data Center Landscape McKenzie Hughes and Carrie Goetz, The Siemon Company Recorded: Dec 13 2016 59 mins
    This webinar will cover latest trends, the shift to hybrid IT/cloud and colocation, the value of modular designs with preconfigured cabinets, growing vertically instead of horizontally, 40/100G migration (and future 400G) and the importance of low-loss fiber connectivity in backbone switch to switch links.
  • Harnessing 2017’s biggest database trends Harnessing 2017’s biggest database trends Matt Aslett, 451 Research Director for Data Platforms & Analytics; Mike Kelly Blue Medora & GM SelectStar platform Recorded: Dec 9 2016 57 mins
    Recent years have seen an explosion in the number of different platforms and approaches used to store, process and analyze data in multiple formats from multiple sources. An abundance of data platforms (relational and non-relational databases, NoSQL, NewSQL, Hadoop, database as a service, etc.) has created a complex data management landscape that relies on the integration of multiple interdependent platforms and analysis tools. This trend is expected to continue in 2017. This webinar will preview how the database market is expected to change and what database professionals can do to use these changes to their advantage.

    In this session you’ll:

    - Learn what’s driving increasing adoption trends in specific data platforms like NoSQL and Hadoop
    - See how cloud-based data platforms are being used—and who is using them
    - Discover the implications of IoT for data platforms
    - See a demo of a new database management platform designed to address these changes
  • Digital Marketing 2017: These Strategies Could Make a Difference Digital Marketing 2017: These Strategies Could Make a Difference Jonathan Allen, President of L&T Co. Recorded: Dec 8 2016 46 mins
    Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.

    Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
  • Social Media Mining. Hype or Essential for Marketing Analytics? Social Media Mining. Hype or Essential for Marketing Analytics? Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent Recorded: Dec 8 2016 33 mins
    Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
  • Are Hybrid Clouds in tune with future business growth? Are Hybrid Clouds in tune with future business growth? Agatha Poon 451 Research, TJ Akhtar Tata Communications Jan 25 2017 4:00 pm UTC 60 mins
    Advancements in infrastructure and platform technologies with growing availability of innovative business models has inclined the focus on user-centric service delivery mechanisms by redefining the very nature of IT strategy within a business organization. Companies that wish to pave the way for a successful digital transformation journey must shed conventional thinking and embrace towards an agile approach to IT operations and have a reliable and intelligent Ecosystem. So, to start with, we ask ourselves How and What should we look for in a partner?
  • How to Power Account-Based Marketing with Search Data How to Power Account-Based Marketing with Search Data Zak Garner, Director of Solutions Consulting Jan 25 2017 5:00 pm UTC 60 mins
    Even the journey to a $3-million-dollar deal starts with an online search. That’s just how important online search and B2B centers of research have become in the day-to-day lives of professionals. So it comes as no surprise that for most marketers Search Engine Marketing (SEM) represents their largest marketing investment. The problem with SEM is that – even when prospects are searching for a solution you deliver - only a tiny fraction of this audience ever click on your ads and an even smaller fraction ask to be contacted by sales.

    We’re very excited to announce the launch of our brand new product, SearchSense, built on the 6sense Predictive Intelligence Platform to help marketers and sales professionals develop and hone their ABM lists. SearchSense uncovers which accounts are actively searching for your keywords and allows you to optimize your marketing and sales campaigns based on search data.

    Join us to learn how SearchSense can help ensure that your 2017 ABM campaigns target the right accounts.
  • Realities in the Age of the Customer - The Post-Digital CMO Realities in the Age of the Customer - The Post-Digital CMO Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium Jan 25 2017 5:30 pm UTC 60 mins
    Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.

    Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:

    • Satisfy the emotional needs of today’s customer
    • Engage and sustain customer relationships with compelling, data-fueled experiences

    Since these changes are not too minor, we have two options:
    1) I can make the edits on your behalf now
    2) We can see how the first BrightTALK email promotion performs and make the above edits after to see if the second promotion with the edits performs better
  • The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics Scott Holden, Chief Marketing Officer, ThoughtSpot Jan 25 2017 6:00 pm UTC 60 mins
    Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.
    We'll cover:
    - Top data sources and key metrics to include when building out your marketing analytics program
    - Best practices for transform your team into a data-driven marketing masters
    - How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists
  • Marketing Analytics: Using Analytics to Become a Data-Driven Marketer Marketing Analytics: Using Analytics to Become a Data-Driven Marketer Susan Graeme - EMEA Marketing Director at Tableau Jan 26 2017 3:00 pm UTC 60 mins
    Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Want to prove which programs generate higher quality leads than others? Go ask the data.

    In this webinar, we’ll show you exactly how a data company uses analytics in its marketing efforts. Susan Graeme, Marketing Director at Tableau, will show you examples of real marketing dashboards that we at Tableau use internally to drive world class marketing programs.
  • 2017 Trends in Software 2017 Trends in Software Nick Patience, Founder and Research Vice President - Software Jan 26 2017 4:00 pm UTC 60 mins
    Digital transformation is real, and it's happening, although there is still a very long way to go. We believe it is an inescapable truth that every business is becoming a digital business, controlled by software, which is the manifestation of these digital transformations. Businesses must react, driven by the imperatives of improving intelligence, agility and their customer-centricity, with the ultimate goal of survival in a digital world.

    Join Nick Patience, Founder and Research Vice President for Software, as he dives into the three business imperatives behind digital transformation and what specifically will be transformed in 2017.
  • The Perfect Blend of Surveys and Behavioral Tracking The Perfect Blend of Surveys and Behavioral Tracking Saran Ganesh, Director of Product, Verto Analytics Jan 26 2017 5:30 pm UTC 30 mins
    Whether you’re a large brand or a mobile app publisher, nothing is more important than understanding what your target consumer does, why, and what she might do next.

    In this webinar, learn how Verto Analytics brings a blend of technology, scale, speed, and research expertise to the market using surveys and passive metering to provide a more accurate picture of the consumer.

    Session highlights:

    • How passive metering and survey research differ and the pros and cons of each
    • How to identify actual trends to get a better understanding of the dynamics of a consumer’s decision-making
    • Use case on how one brand used this approach to develop profiles of the online shopping patterns of a group of target consumers
  • 10 Best Practices to Improve Marketing & Sales Data Quality 10 Best Practices to Improve Marketing & Sales Data Quality Allen Pogorzelski & Rey Ong Jan 31 2017 6:00 pm UTC 60 mins
    With dirty data, segmentation is difficult, lead scoring is dicey at best, and reliable attribution is out of reach. And that’s just the tip of the iceberg when it comes to the challenges most data-driven marketers face.

    Well then, how can you fix that? In this webcast, Rey Ong and Allen Pogorzelski from Openprise will share with you best practices to:

    • Standardize key fields in systems like Salesforce, Marketo, Pardot, and Eloqua
    • Dump those duplicate values
    • Enrich key fields with outside data
    • Unify data across systems

    We’ll cover the business processes and logic you need to clean up your data, and discuss real-life case studies so that you can put what you’ve learned into action.

    Sign up now!
  • IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud Cédric Israël - Cloud Specialist, Informatica Feb 2 2017 10:00 am UTC 45 mins
    La transformation digitale pose des défis inédits en matière d’intégration de données. Les architectes sont confrontés à de nouveaux cas d’usages et de nouvelles sources de données, non adaptés aux modes d’intégration traditionnels. L’iPaaS est une technologie d’intégration qui permet de synchroniser les données, applications et processus de Cloud à Cloud ou du Cloud vers des systèmes on-premise.

    Participez au webinaire IPaaS et découvrez grâce à des exemples concrets comment :
    - L’IPaaS se distingue des modes d’intégration traditionnels (ETL, ESB…) dans les environnements hybrides ;
    - Réussir l’adoption de vos applications Cloud et accélérer vos migrations IaaS grâce à une intégration hybrides ;
    - Améliorer l’agilité de votre entreprise en proposant l'intégration en libre-service à vos utilisateurs métiers.

    Découvrez la plateforme Informatica Cloud
    Leader de l’Intégration Cloud selon Gartner, Informatica Cloud combine l’intégration de données batch, l’intégration d’applications en temps réél, le MDM, le Test Data Management, et la qualité de données au sein d’une plateforme unique et évolutive.
  • Optimize Outcomes with Actionable Advanced Analytics Optimize Outcomes with Actionable Advanced Analytics Jen Underwood, Founder & Principal Consultant of Impact Analytix Feb 2 2017 4:00 pm UTC 60 mins
    In this session we will explore how to apply proactive, predictive intelligence to enhance reporting. Pyramid Analytics provides a complete platform for analytics visualization with sophisticated, point-and-click algorithms, made simple – empowering everyone to discover hidden insights.

    Please join me to learn how time intelligence, statistics, forecasting, clustering, R integration, and even creative use of parameters and variables can be used to identify patterns and relationships in data that weren’t initially evident. Enjoy the power of advanced analytics to improve organizational performance and outcomes. No statistics degree required.
  • 2017 Tech M&A Outlook 2017 Tech M&A Outlook Brenon Daly, Research Director - M&A Feb 7 2017 6:00 pm UTC 60 mins
    With tech acquirers having spent a record $1 trillion over the past two year, what’s the outlook for M&A activity in 2017? Where will buyers be looking and what do they expect to have to spend? Drawing on data and insight from across 451 Research, our annual Tech M&A Outlook webinar will highlight specific trends in key enterprise IT markets – including information security, software, mobility and IoT -- that will shape dealflow and valuations in the coming year.

    Join Brenon Daly, 451 Research’s Director of Financials, for a look at where the tech M&A market is headed after its recent record run.
  • Marketing Analytics Hacks: 5 Free Tools to Skyrocket Your Business in 2017 Marketing Analytics Hacks: 5 Free Tools to Skyrocket Your Business in 2017 Elizabeth Steward, VP Marketing, Stytch Feb 7 2017 6:00 pm UTC 45 mins
    We all know that building an optimal marketing strategy requires understanding your marketing data. But when your data is messy, spread everywhere, and you’re drowning in apps, it’s hard to know where to focus to get useful insights.

    In this practical webinar, we’ll share some of our favorite marketing analytics and data management tools and how you can use them to grow your business. We’ll also provide tactical implementation tips so you can get started right away. Join us to learn about:

    - Top 5 marketing analytics tools that you can start using today for free
    - How to apply them to your existing marketing analytics strategy
    - How to use them to get more leads and grow your business
  • LPWAN for Smart Communities and the Industrial Internet LPWAN for Smart Communities and the Industrial Internet Brian Ray - Link Labs, Limor Schafman - TIA Feb 15 2017 4:00 pm UTC 60 mins
    LPWAN (lower power wide area network) technologies service a specific and necessary role in the growth of Internet of Things (IoT) connectivity. Not all applications need bandwidth and speed. Sometimes long distance, low energy usage, and long latency is the perfect confluence of service that an IoT application needs. Some examples are city lighting, energy grid and meter management, parking space monitoring, precision irrigation, crop yield management, and many more.

    This webcast will present different LPWAN technologies and discuss a number of questions regarding technology and value assessment, deployment, usage of such networks, and return on investment evaluations.

    - An explanation of LPWAN technology and how it works.
    - When to use (and not use) LPWAN technology.
    - What issues such networks solve for.
    - The difference between U.S. and European bands and when this will matter to a company deploying an LPWAN network.
    - Key questions that need to be asked by and be answered by a company or city wishing to deploy an LPWAN network, to assess the right fit and to maximize the efficiencies it can bring.
    - How LPWAN networks integrate with other network infrastructure in smart community deployments, for example.
    - Sample use cases.
    - Business models that use LPWAN networks for energy management, asset management, and others. How to make money as both a user and deployer of LPWAN networks. What returns on investment (ROI) can be expected and suggested metrics for measurement.

    Speakers:
    Brian Ray, CTO and Founder, Link Labs
  • Events on Autopilot: How Savvy Marketers Drive Higher Results from Events Events on Autopilot: How Savvy Marketers Drive Higher Results from Events David Johnson, Director of Product Marketing at Oracle Marketing Cloud, & Ron Corbisier, CEO of Relationship One Feb 15 2017 6:00 pm UTC 45 mins
    On average, events make up 30% of a marketing organization's budget, yet 59% of marketers have no way of measuring the success of their events. Fragmented data and the inability to capture insight-rich customer and prospect data from events inhibits the ability to launch highly targeted, real-time campaigns with the right message at the right time.

    Join David Johnson, Director of Product Marketing at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, to learn how innovative marketing teams are using technology and deep, native integrations to not only quantify the ROI from their events but also drive greater pipeline, revenue, and operational efficiency from their teams.
  • Business Intelligence is Your Company’s New Tier 1 Application Business Intelligence is Your Company’s New Tier 1 Application Omri Kohl, Co-founder and CEO, Pyramid Analytics Feb 15 2017 9:00 pm UTC 45 mins
    Over the last decade the business landscape has changed as more companies and users – spanning business and IT – have grown dependent on analytics to drive better decision-making. With so much riding on it, are you treating your Business Intelligence solution like a Tier 1 application? If not, it’s time for you to rethink your strategy and approach to business analytics.

    During this session Omri Kohl, Co-founder and CEO, Pyramid Analytics will cover:

    • Why BI became a Tier 1 application
    • What enterprises should look for in a Tier 1 BI solution
    • How a Tier 1 BI solution can be implemented with a low TCO without compromise
  • Account-Based Marketing: A Constellation of Multivendor Offerings Account-Based Marketing: A Constellation of Multivendor Offerings Keith Dawson Feb 23 2017 4:00 pm UTC 60 mins
    Join 451 Research to learn how account-based marketing (ABM) is taking on new prominence in the marketing technology stack. In this webinar we’ll examine how ABM has developed into a key methodology for aligning marketing and sales teams in B2B environments. Critical to its evolution have been advances in data science and machine learning, which allow marketers to find and target leads more accurately and with better relevance. Vendors across the martech landscape are developing features that augment ABM practices; in this discussion we will talk about the practicalities of fitting ABM into existing marketing automation frameworks, and how vendors can differentiate their offerings and clarify the landscape for buyers.
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Feb 23 2017 6:00 pm UTC 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    Understand the broader digital wallet strategy to connect with customers through chatbots
    Get valuable tips to spin chatbots into gold
    Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • How AI turns customers into big-spending brand loyalists How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Mar 22 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat