Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.
Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Consumer, Analytics and CognitiveRecorded: Aug 20 201932 mins
Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
Jamie Sidey, Chief of Staff for Optiva and Keith Millar, SVP Services Business at PythianRecorded: Aug 16 201935 mins
Optiva, a Canada-based company that develops software for communications service providers, already had plans to migrate to Google Cloud Platform (GCP) to become more agile and reduce costs. But when it acquired another company, it suddenly found itself in possession of many outdated assets located in data centers all over the world—complicating its goal of quickly and easily moving all of its assets to the cloud. Facing a complex and daunting task, the client turned to Google, and partner Pythian.
In 35 minutes you will hear
1. How Optiva and Pythian moved 10 data centers to GCP
2. Learn about the lift & shift with a double-bubble
3. Challenges Optiva and Pythian encountered during migration
Kris Irizawa - Director, Analytics and Gio Avila - Director, Business DevelopmentRecorded: Aug 15 201959 mins
Join Principle and Arm Treasure Data to learn how to unify offline and online customer data for better marketing insights and improved conversion rates.
The Analytics team at Principle helps brands like Coach, Adidas, and Red Bull integrate data for deeper customer personalization and boosted campaign performance and 3 lucky participants will win a complimentary Google Audit.
Here’s what you will learn:
- Best practices on ensuring your eCommerce website is setup for optimal tracking and reporting
- How to unify data from digital and physical channels
- How to visualize your data to find actionable insights
Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDatiRecorded: Aug 14 201946 mins
As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.
Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:
- building data science into the tech stack and workflow
- modules for optimization, budget allocation and forecasting
- Journey analytics and attribution using statistical models
Ken Evans, Senior Director, Marketing Operations at FuzeRecorded: Aug 14 201958 mins
The marketing plan and how you execute it sets your marketing organization up for success or failure this coming year.
Yet despite this, too many enterprise marketing organizations embark on ‘planning season chaos’ - they have no idea what worked (and why), what didn’t and where they need to invest next for maximum revenue impact this coming year.
With FY20 planning season knocking on your door, now is your chance to break this vicious cycle by first examining the metrics that matter to your organization and secondly how to leverage the valuable insights to make smart decisions.
In this webinar, Ken Evans, Senior Director, Marketing Operations at Fuze will show you how to drive maximum revenue impact by answering:
• What metrics should I use during planning season and why?
• Who within marketing (and beyond) cares about these metrics?
• What technologies does Ken use to collect these metrics?
The success of your year depends on a smart marketing plan - take the time to learn the metrics that matter to set your team up for success.
Erik Archer Smith, Director of Marketing, Arm Treasure DataRecorded: Aug 14 201959 mins
For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?
In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.
Marketers will learn:
1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
3. How a Customer Data Platform can help enable marketers to be more data driven.
Matthias Wegner, cimt - Michael Schulz, mobile.de - Christian Langmayr, ExasolRecorded: Aug 14 201963 mins
Aufbewahrung, Bereitstellung und Verknüpfung von Daten sind die Grundidee eines Data Warehouse und insbesondere von Data Vault. Dieses Vorgehen steht in manchen Punkten im Konflikt zu den Vorgaben durch die Datenschutzgrundverordnung (DSGVO).
Erfahren Sie in diesem Webinar aus erster Hand, wie das 10 Jahre alte Data Warehouse bei mobile.de auf eine zeitgemäße Datenbanktechnologie mit Exasol und eine DSGVO konforme Data Vault Architektur gehoben wird. Das neue DWH ist damit hoch flexibel und extrem performant.
Rick Karl, Vice President of Value Engineering, ZaloniRecorded: Aug 13 201934 mins
Ask 3 different people what their idea of business value means and you’ll often get three different answers. When you’re trying to implement an enterprise-wide data hub, it’s often necessary to show value early and often but how can that be easily done when there are multiple stakeholders?
To justify the investment, it’s critical to show how your new data hub will meet the goals of IT, Finance, and any other departments involved in the initiative. By accurately measuring value, your project will be poised to cut costs, generate revenue, and radically transform the business.
Join Rick Karl, Zaloni’s VP of Value Engineering, as he shows what’s needed when trying to highlight the value an enterprise data hub can provide to an organization.
- Challenges in demonstrating business value for complex data initiatives
- How to perform a business value assessment for modern data efforts
- Making the business case that aligns IT and Finance objectives
Chris Slovak, Global VP, Solutions Consulting & Jamie Wells, US West Manager, Solutions Consulting at TealiumRecorded: Aug 13 201961 mins
In a hyper-competitive, cross-device, cross-experience world, consumer expectations for personalized, omnichannel experiences have put increasing pressure on brands to utilize their customer data well. At the same time, technology limitations like ITP 2.x, Google’s same-site cookies, ad blockers, and more are eliminating access to that data in an increasing push for more privacy on the web. So how do brands navigate these opposing drivers?
Data professionals will need both client-side and server-side data collection capabilities to build a scalable, future-proofed foundation to manage the increasing number of customer data sources and channels in this landscape – but each approach comes with its respective benefits and drawbacks.
In this presentation, you’ll learn about the state of server-side capabilities today as well as key considerations and use cases. We’ll also talk about how to build out a data foundation with both client-side and server-side data collection capabilities so you have the power to make the right choice for your data strategy, business needs, and budget.
Join this webinar and you’ll also learn:
- Use cases where server-side data collection can help your customer experience efforts
- The difference between client-side and server-side tracking
- The history of server-side data collection and how new models are being applied today
- Key considerations and questions you should be aware of as you move to server-side
Guest Forrester Analyst Kjell Carlsson and Greg Strickland, COO at Periscope Data by SisenseRecorded: Aug 8 201959 mins
Modern companies are using data to creatively disrupt industries and build new advantages. Others are creating and collecting data at an incredible pace, but still face a range of obstacles that prevent them from fully optimizing their analysis.
Join guest Forrester Senior Analyst Kjell Carlsson and Periscope Data COO Greg Strickland as they discuss recent survey findings in the upcoming webinar “Turning Your Data into a Strategic Edge.” In the session, they’ll take a quantitative look at modern companies’ current data struggles, how they plan to get around those roadblocks and what value they expect to get with data in the future.
Topics covered in this discussion include:
- How companies today are using data to uncover value and gain a competitive advantage
- What roadblocks are limiting your team’s access to data-based insights
- Which technologies data teams are investing in today and how those teams plan to invest in the future
- How the data revolution has changed expectations for data initiatives
Botond Kopacz, product owner, Enterprise Analytics, EPAM SystemsRecorded: Aug 6 201921 mins
Watch this webinar and learn more about EPAM's accelerators, which are plugins for the TIBCO Spotfire platform. You will be introduced to EPAM's SharePoint Connector and EPAM Excel Export through live product demos and use cases.
EPAM SharePoint Connector for TIBCO Spotfire Software enables SharePoint data to be embedded within analytics, automates data import, ensures regular data refresh and solves integration challenges, which would be otherwise very costly to automate.
The EPAM Excel Export, Spotfire extension allows users to convert every Spotfire visual into Excel charts, export data tables, and manage them into .xlsx files without any third party's applications required on premises.
Watch this webinar for detailed product introductions and contact us at EnterpriseAnalytics@EPAM.com for more information, or to schedule a free consultation.
Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen - AA IrelandRecorded: Aug 1 20193 mins
Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen on the advantages of putting analytics in the hands of every business user.
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
Nate Vogel, Vice President, Worldwide Sales & partner Readiness, Tableau; Martha Jaworski, Sales Operations, TableauRecorded: Aug 1 201911 mins
Effective sales analysis starts with impactful data insights. Tableau helps you drive sales performance with confidence. Ask and answer questions of your data faster and more accurately than ever before.
Watch Webisode 1 of our Sales Analytics Spotlight to understand the problems teams run into when forecasting. We will showcase Tableau dashboards designed to solve those challenges and get to insights faster. You’ll learn ways Tableau can help you:
- Understand the current state of your business
- Forecast existing pipeline accurately
- Compare current quota attainment to prior results
- Save time with live, up-to-date sales data
Emily Sergent, Ingénieure avant-vente, DenodoRecorded: Aug 1 201946 mins
La data science avancée, telle que le machine learning, se révèle être un outil extrêmement utile pour tirer des informations et de la valeur des données existantes. Cependant, une grande partie des ressources (comme les data scientists) se voit affectée à la recherche des bonnes données et à leur préparation.
Dans ce webinar en français, nous vous montrerons comment utiliser la virtualisation des données pour obtenir les informations souhaitées de manière plus efficace et plus agile.
- Comment la data virtualisation accélère l’acquisition et le traitement des données
- Comment la plateforme Denodo pour la virtualisation des données s'intègre à des outils tels que Spark, Python, Zeppelin, etc.
- Comment la virtualisation des données permet de gérer plus efficacement de gros volumes de données
- Cas client & démo
Dave Cundiff, DirectorRecorded: Jul 31 201966 mins
Are you concerned about security incidents in your business, their impact, and having the appropriate resources required to respond when they happen? Do you want actionable intelligence to prevent threats quickly, while minimizing alert fatigue and not requiring additional resources?
Learn about CylanceGUARD™, a new subscription-based managed detection and response solution that leverages our award-winning native AI platform and the 24x7 support of a world-class team of incident response and prevention experts.
Zeke Dean, Senior Consultant, InstaclustrRecorded: Jul 30 201926 mins
Ensuring reliable data storage and delivery with Apache Kafka can prove to be a concern. Those trying to implement Apache Kafka are forced to deal with critical questions such as: how data order can be at risk? How data could potentially be lost? How records could be accidentally duplicated?
Join this webinar as we explore the essential components of building an effective strategy for data integrity with Apache Kafka. This webinar will also dive into how to resolve the above issues using a combination of:
- Effective Topic and Partitioning strategies
- Effective Data Keying Strategies
- Exactly once Semantics with Producers and Consumers
Nicolas Korchia, Co-Founder and COO, IndeximaRecorded: Jul 30 201922 mins
HOW TO LEVERAGE BIG DATA FOR ALL YOUR FAVORITE DATA APPS?
As the importance of using data is no longer in any way in question, companies are now facing a major challenge: processing more data, more rapidly and with more data applications.
How to unlock the power of your favorite data reporting, discovery or BI applications to run live reports and dashboards on big data?
Best Practices to learn:
1. What is the current state of play of managing data with the various apps?
2. How could this management be improved on a daily basis?
3. How to simplify the data workflow with Qlik, Tableau, Power BI, MicroStrategy and others?
Instant Analytics with 3 data apps on 17 billion rows
Duration: 30 minutes
Speaker: Nicolas Korchia, Co-Founder and COO, Indexima
Chad W Jennings, Google Big Query Product ManagerRecorded: Jul 26 201912 mins
Data Warehouse Offload to the Cloud: is Google Big Query Right for You?
Google BigQuery’s serverless architecture can help your data warehouse grow to Petabyte scale for innovative analytics applications like reporting and data warehousing
To help you navigate your decision on whether Google BigQuery is the right choice for your data warehouse needs, we have prepared a 2-part video Q&A featuring Google BigQuery Product Manager, Chad W. Jennings, and Pythian Cloud Expert, Vladimir Stoyak, to provide you with deeper insights into the features and use cases of BigQuery.
Part 2 will cover
1. What new skill sets are required for a cloud-based data warehouse
2. Example of an enterprise who have offloaded their data warehouse to Google Big Query and the benefits realized
3. Predicting monthly pricing for cloud data warehouses.
Andy Cotgreave, Technical Evangelism Director, Tableau; Amy Alberts, Manager, User Research, TableauRecorded: Jul 25 201960 mins
What elements subconsciously catch your eye? Tableau has conducted several eye tracking studies to better understand this behavior.
Join Amy Alberts of the Tableau User Research Team and Andy Cotgreave as they discuss how certain design elements affect where people look on dashboards. They'll share the exciting eye tracking data collected, and distill their findings into design tips that will help you make more effective dashboards.
This webinar features a CTT Wireless dashboard, which was built by Dundas Data Visualization, and featured in The Big Book of Dashboards.
Matt Parisi, Senior Product Marketing ManagerRecorded: Jul 25 201932 mins
In this four-part series, we will help your organization learn how to create a strategic approach to customer data. Top performing companies are using customer data insights from across the organization to power better customer experiences from awareness to renewals. For many companies, however, much of the necessary data remains locked away in departmental and technological silos.
In our first installment, we’ll be taking a deep dive into the Tealium-commissioned Forrester research report, “Customer Data Maturity Powers the Modern Enterprise,” as well as looking at the state of customer data maturity to understand why so many companies struggle to break down the barriers and put data into action. The recent report surveyed the state of customer data and found that even though almost 90% of organizations have some level of customer data strategy in place, many struggle to impact key business outcomes effectively.
By surveying 330 decision makers at companies across the globe – including the US, UK, France, Germany, and Japan – the report gives insight into businesses’ approach to using customer data to drive customer satisfaction, increase revenue, implement better data governance, and improve profitability.
Join us for a deep dive into the state of customer data maturity and uncover the key takeaways to help your organization build a sound customer data strategy that can drive business results.
You’ll also learn :
- The 6 dimensions of customer data maturity in an organization
- How you can put your own organization’s customer data maturity to the test
- Recommendations for beginning to build your customer data strategy and establishing a center of customer data excellence
Emmanuel Dubois, Co-founder, IndeximaRecorded: Jul 25 201924 mins
How to differentiate using Big Data Technologies?
The amount of data generated increases dramatically and, as a result, investments to take advantage of Big Data. And, the Banking / Insurance / Financial Services sector brings together very different professions and is subject to numerous regulations.
It is therefore a question of solving the equation between a growing volume of data and a complex business environment in order to create value and thus differentiate itself from the competition.
1. How will companies in the sector be able to differentiate thanks to Big Data technologies?
2. What are the use cases?
3. Which technologies to use and which best practices to implement?
Duration: 30 minutes
Speaker: Emmanuel Dubois, Co-founder, Indexima
Valerie Wiedemann, ExasolRecorded: Jul 25 201924 mins
Are your analyses being crippled by slow data connections? Are your people going for the 17th coffee break this morning while they wait for the data to refresh?
Maybe it’s time to rethink extracts and supercharge Tableau with a live connection to your data, taking the burden of data processing away from Tableau Server and giving your people super-fast data to power their visual analytics in Tableau.
In this webinar, we compare extracts to a live connection in Exasol. You’ll learn how to lighten the load on your Tableau Server and create an environment where self-service analytics, data science and reporting happily co-exist no matter how much data you have.
Owais Hashmi, NA Technical Sales Leader, IBM Watson & Cloud PlatformAug 20 20194:00 pmUTC60 mins
AI is expected to revolutionize how all industries operate over the next decade. To become data-driven, organizations are now tapping into Data Science and AI as a technology-enabled business strategy.
Prospering requires increasing the productivity of data scientists, analysts, and developers as well as operationalizing the data science lifecycle from insight to prediction and optimization. Succeeding in this landscape requires understanding what is possible today and what will be available in the future.
Join us in this session to learn the top technology trends in the Data & Analytics space this year and beyond. See how leading organizations like IBM are building solutions to help transform and power the AI led economy.
Alok Dwivedi, Senior Consultant, InstaclustrAug 20 20195:00 pmUTC60 mins
If you are a Software Engineer, Database developer, DBA, DevOps, Enterprise or Solution Architect who has heard of Big Data and NoSQL but doesn't know exactly what the fuss is all about and want to learn more then this webinar is for you.
Apache Cassandra is a highly available, linearly scalable, fault-tolerant database that can offer extremely high throughput and very low latency. It's one of the most popular and most successful NoSQL databases. It has been widely adopted by biggest tech names, major world-renowned brands and research institutes alike. This list includes companies like Apple, Twitter, Facebook, Netflix, Rackspace, Reddit and also research institutes like CERN.
Instaclustr is organizing a multi-part webinar series on Apache Cassandra with an aim to help you in your journey of learning and making the best use of Apache Cassandra.
In part-1 of this series, we will start with demystifying NoSQL, look at Cassandra basics, compare it with RDBMS for good and bad, and then move on to explore concepts like replication, partitioning, token ranges, consistency etc.
Michael O’Connell, PhD, Chief Analytics Officer, TIBCO Software Inc.Aug 20 20197:00 pmUTC60 mins
While humans’ ability to adapt to technological change is increasing, it’s still not keeping pace with the projected rate of innovation in Artificial Intelligence. To overcome this widening gap, the future enterprise workforce must learn to adapt and develop skills to distill more business insights in less time.
Join this webinar to see how AI-powered techniques are automating guided analytics workflows with the latest advancements in:
- Smart Recommendations Engines
- Natural Language Querying
- Simplified Data Preparation
- Data Science Functions for Advanced Applications
Pablo Alvarez-Yanez, Director of Product Management, DenodoAug 21 20191:30 amUTC47 mins
Digital Transformation, even though a cliche, is definitely on top of every CEO's strategic initiative list. At the heart of any digital transformation, no matter the industry or the size of the company, there is an API strategy. Application programming interfaces (APIs) are the connection points between one application and another, and as such, they enable applications to build on each other, extend each other, and work with each other. Taken together, APIs represent a thriving ecosystem of developers that is showing no sign of slowing down.
Attend this webinar to learn:
- How data virtualization greatly enhances the capabilities of an API
- How data virtualization works as a service container, as a source for microservices and as an API gateway
- How data virtualization can create managed data services ecosystems in a thriving API economy
As AI becomes all-pervasive, more and more companies need to start thinking about how AI can help in their business transformation and optimization journey. According to a Gartner survey, 54% respondents plan to start deployment within the next few years. However, their are multiple barriers, including finding a starting point and fear of the unknown.
This webinar breaks down AI for the business & IT - what use cases should CIOs and business organizations focus on and how do we get started? What are the possible use cases? How do we even go about thinking about AI in our organization in a structured way?
Andy Joss, Head of Solutions & Data Governance, Steve Holyer, Solutions Specialist, InformaticaAug 22 20194:30 amUTC58 mins
With organizations collecting an ever-increasing volume of data, the risk of a data breach or falling foul of a regulator is also increasing. Data security, privacy and protection is fast becoming a “must have” requirement within many data programs.
Organizations are starting to realize that there are potentially great synergies in having a much closer understanding of their data from both a governance and security viewpoint. Add in Artificial Intelligence and automation for remediation, together these capabilities are proving to be significant allies in the continuous battle of cyber-security and enabling Data Governance programs.
This webinar explores how these two worlds can now better understand the role that each has to play, in supporting and protecting their organization.
As part of the Reimagine Data Governance series of webinars, Informatica will demonstrate how having a closer relationship between the worlds of governance and security can enhance existing data use and data security capabilities. And how you, in taking that holistic approach, can provide governed and protected data to achieve key business outcomes.
Great customer experiences begin with understanding your Customer Truth™. By understanding their hearts and minds. Why they do what they do. How they think, feel, act.
A new commissioned study conducted by Forrester Consulting on behalf of FocusVision reveals that how a customer feels is 1.5x more influential in driving business outcomes, such as purchase, loyalty and advocacy. Yet, as businesses strive to make data-driven decisions to propel growth, there is an over-reliance on Big Data when it comes to understanding customers, which cannot uncover Customer Truth™.
Join our webinar featuring quest speaker Dipanjan Chatterjee, VP & Principal Analyst serving CMO professional, Forrester Research, to hear key findings from the study and from FocusVision on how they can help you get close enough to your customers to understand why they do what they do to drive business growth.
In this webinar, you will learn:
- The importance of emotions in driving desired business outcomes
- How organizations can inform their understanding of customer behavior
- Implications for organizations and the need to collect Small Data in addition to Big Data"
Dell for EntrepreneursAug 27 20195:00 pmUTC60 mins
The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.
Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.
Register for free now!
Attend this webinar and learn:
*How to effectively hire and train a top sales force
*What the smartest sales quotas look like, and how to set them
*How to create and implement business management systems
*What motivates sales teams, and how to take advantage
*What an effective sales culture looks like and how to build one
*Burt Powers, Senior Director of Dell Small Business Sales
*Stewart Rogers, Analyst At Large, VentureBeat
Thomas Brence, Dir Product Marketing, Data Quality and Governance, & Patrick Dewald, Sr. Dir of Data Governance StrategyAug 28 20196:00 pmUTC41 mins
In the webinar, “The 5 Foundational Elements of a Successful Enterprise Data Governance Program”, the Informatica Data Governance team will share how organizations can start their enterprise data governance journey.
Jen Jackson, Guest Speaker, CEO, JaxzynAug 29 20192:00 amUTC43 mins
The Employee Experience - How do we increase engagement? How can we shift/build our culture? These are the questions often asked by leaders. But what if we're asking the wrong questions? What if we no longer had to deal with big, fuzzy words like engagement or culture — vague notions that are tough to define, and even more difficult to change? The answer lies in the employee experience. Because experiences aren’t intangible. Experiences can be defined. They can be changed. They can be improved. And it’s all remarkably simple. Best of all, by focusing on creating great employee experiences: we also increase engagement and shift culture as well.
In this keynote we'll be diving into what makes a remarkable experience and looking at the key skills leads and teams need for the future of work. Skills such as empathy, curiosity, authenticity & creativity for driving connection and collaboration.
Jamie Wells, US West Manager, Solutions Consulting at TealiumAug 29 20195:00 pmUTC60 mins
For marketers who specialize in client-side data management, the shift towards a consumer privacy-first landscape means working more closely with an IT team to properly collect and activate that data. Today, tag management serves as the front-line of curating a customer experience and creating a secure, governable customer data supply chain.
However, in order to have the most comprehensive, secure, and flexible data supply chain, your organization should be looking at employing both client-side and server-side collection and delivery based on your strategic business needs and budget.
In this webinar, Jamie Wells returns to analyze current-day best practices for client-side data management and how the current industry trends are transforming the use cases for that data. Tune-in and you will:
- Understand the influence of privacy regulations on the future of your tag management strategy
- Learn how to determine what data should be collected client-side or server-side
- Discover how to create a harmonious approach to both client-side and server-side data
Whether you’re looking to deploy an enterprise tag management solution for the first time, or you’re a thousand tags deep, this webinar will give you a strategic view of where you should employ client-side data management in building a future-proof foundation for data collection.
Dave Wells, Director, Eckerson, Vamshi Sriperumbudur, Portfolio Marketing, InformaticaAug 29 20196:00 pmUTC32 mins
Are your data warehouses ready for advanced analytics and AI projects? Legacy data warehouses are ill-equipped to handle unstructured data complexities or today’s multi-cloud environments. But that doesn’t mean data warehousing is going away. Instead, your peers and competitors are modernizing their data warehouses, which, together with data lakes, form the basis of modern data architectures.
Join experts from Eckerson Group and Informatica for an in-depth discussion of data warehouse modernization. You’ll learn about 10 must-haves for modernization and discover why modernizing your data warehouses is a natural next step in the evolution of data management.
Make sure you’re prepared for tomorrow’s analytics.
Jon Meneses, Brewing and Supply Chain Manager, Coopers BrewerySep 2 20192:00 amUTC24 mins
Brewing beer is as much about art as science but Coopers Brewery has focussed more recently on the scientific basis of what makes a good quality beer. The application of Tableau as an analytical tool has helped Coopers Brewery transform process data into meaningful and valuable knowledge that would otherwise have been left undiscovered. “Eureka” moments of discovery help drive the motivation for further continuous improvement through the use of Tableau.
An outline will be shown on how Coopers Brewery created the atmosphere of data driven innovation which enabled Eureka moments to be achieved. In order to provide a perspective around Coopers’ path of Tableau adoption, the challenges and future plans will also be outlined.
Dagmar Hillmeister-Müller - Data Governance Sales Specialist / Thomas Bodenmüller-Dodek - Product Expert Big Data & AnalyticsSep 3 20197:00 amUTC58 mins
Unternehmen spüren kontinuierlich die Auswirkungen mangelhafter Datenqualität; dennoch ist die Erkenntnis, was genau Datenqualität bedeutet, immer noch nicht genug ausgeprägt.
In diesem Webinar betrachten wir einige der Auswirkungen und wie neue Ansätze zu Datenqualität die Nutzung von Daten innerhalb von Organisationen verändern. Wir sprechen auch darüber, wie neue technische Lösungen Unternehmen bei der Untersuchung und Diagnose von Ursachen mangelhafter Datenqualität unterstützen können und wie sich deren Behebung positiv auf die Leistungsfähigkeit eines Unternehmens auswirkt.
Datenqualität ist ein Grundpfeiler erfolgreicher Data Governance und entscheidender Erfolgsfaktor bei vielen Unternehmensinitiativen – wir zeigen Ihnen, welches Instrumentarium Sie als „Data Quality-Detective“ benötigen.
Aaron Jue, Director of Market Research, FocusVisionSep 3 20196:00 pmUTC48 mins
"Interactive questions can enhance survey usability and improve respondent engagement, but along with their advantages they can come with their own pitfalls.
An interactive survey question can be a graphical or dynamic alternative to the more traditional checkbox or radio button survey question design. They can include star ratings, satisfaction sliders, or more advanced and engaging options like card sorters or virtual magazines.
In this webinar, we will cover:
- Best practices for using interactive questions for research specialists
- How to avoid common pitfalls
- What experimental evidence has taught us about interactive questions
Get the most out of your online surveys and customer insights."
Darshan Joshi, SVP , Awez Syed, SVP, Amit Kara, DirectorSep 3 20196:00 pmUTC30 mins
Your data-centric strategies depend on your ability to deliver trusted data quickly – even as you manage more types of data across hundreds of systems and fast-changing technologies. Can your data architecture handle the challenge?
Learn about Informatica's approach to taking a data-first view of data architectures in our complimentary webinar, "AI-Driven Intelligent Data Platform for Next-Gen Data Architecture." Darshan Joshi, Informatica's Senior Vice President of Technology, will discuss how Informatica's intelligent data management platform:
provides intelligent recommendations to guide user behavior
Find out how to implement a new approach to data architecture that will make your business truly data-driven.
Jason Oakes, Senior Sales Consultant, TableauSep 4 20192:00 amUTC22 mins
Got billions of rows of data? Concerned about dashboard performance? Learn how to design for Guided Analysis and how to implement a Hot-Warm-Cold tiered data architecture so you can achieve blistering performance over any amount of data on any platform. See and understand two simple principles at work in real time over billions of rows of data.
Dr. Engin Cukuroglu, Data Scientist, Hitachi VantaraSep 4 20195:00 amUTC60 mins
In this age of data, you can find almost any information with one click. To drive business outcomes, we need to turn information into knowledge. Converting information into knowledge using basic rules is key, but how can we come up with these rules?
Consciously or subconsciously, we create models to turn data into information in order to build our knowledge. But we spend an excessive amount of time and effort in the long journey of converting data into wisdom.
Join us as Dr. Engin Cukuroglu, discusses how to bring wisdom to data problems using model thinking.
About our speaker:
Dr. Engin Cukuroglu is a data scientist at Hitachi Vantara, Singapore. He received his B.S. in chemical and biological engineering and has an M.S. and a doctorate in computational science and engineering. His studies primarily focused on data analytics and big data in protein-protein interactions. After getting his degrees, he analyzed genomic data and developed pipelines for cancer and stem-cell research. His findings have been published in peer-reviewed journals.
Dr. Cukuroglu currently works with rail operators, mining companies, manufacturers, banks, fleet operators and delivery partners in Asia-Pacific to help with their machine-learning and predictive-analytics strategies.
Raghav Kumar, Head of Customer Marketing & APAC Marketing LeadSep 4 20197:00 amUTC60 mins
Did you know that a 5% improvement in customer retention rates can drive a 25 to 95% increase in profits? Building loyal relationships with your users and customers is the biggest driver to growth and increased profitability for digital consumer businesses today.
The key is to align your user segmentation and omnichannel marketing automation activity to significantly improve retention metrics and driving sustainable growth.
In this webinar, you can expect to learn all about retention as a growth driver
the following points:
- The current state of mobile apps
- Understanding the leaky bucket problem
- User retention metrics to focus on
- The pillars of sustainable growth and retention
- How leading businesses are successfully driving growth with user retention
Matt Hertig, CEO, Alight AnalyticsSep 4 20194:00 pmUTC60 mins
What’s really driving customers to take the actions you want? And why do some potential customers and prospects get lost along the way? Those have always been difficult questions to answer, but they’re even tougher in today’s omnichannel world, where there are hundreds of ways for customers and prospects to interact with your brand.
But you can get the answers you need — with customer journey analytics! It’s the discipline of looking at all marketing touchpoints for all your customers to determine which paths are most (and least) likely to drive conversions!
In this high-energy session, you’ll learn:
-What customer journey analytics is (and isn’t) and how it can benefit your operation
-What you need to more effectively understand your customers’ journey to conversion
-How to overcome the most common obstacles to producing customer analytics
-A step-by-step plan to get started using customer journey analytics in your organization
The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.
In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.
Registration is free.
What this webinar will cover:
*A historical look at gaming revenue and the impact of mobile networks
*Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
*Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
*Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry
Erik Archer Smith, Marketing Director, Data at Treasure Data
Dean Takahashi, Lead Writer, GamesBeat
Ravi Ginjupalli - Kelly Services, Venkat Gupta - Capgemini, Monica Mullen - InformaticaSep 4 20196:00 pmUTC52 mins
At 70 years, Kelly Services is a global workforce solution company serving 91% of Fortune 100 companies with more than 1 million workers in the talent supply chain. In 2017, Kelly Services began modernizing its data platform with a cloud-first strategy to quickly connect the right talent with the right customers. Critical to the success of Kelly Services is a multidomain strategy for MDM, starting with the customer domain.
During this webinar you will hear how the company began on its MDM journey to a 360-degree view for an end-to-end approach to data estate modernization.
Join us to hear from Ravi Ginjupalli, Sr. Director of BI & Analytics Integrations at Kelly Services and Venkat Gupta, Director of Insights & Data at Capgemini, as they review the technical design and architecture considerations necessary to meet business needs using Informatica iPaaS (Informatica Intelligent Cloud Services, IICS) to connect MDM in a hybrid cloud environment that includes Azure and Salesforce and multiple cloud-based services.
Mike Crook, Director, Finance Analytics, Tableau; Kaylee Walker, Finance Analytics Analyst, TableauSep 5 20194:00 pmUTC44 mins
Financial data is messy. Traditional methods for preparing and transforming financial data for analysis are highly manual and time-consuming. With the extensive cleaning, enrichment, and shaping that happens with financial data, how do you build trust and confidence in your data once it’s been exported out of your source systems?
In this short webinar, Tableau’s Finance Analytics Director Mike Crook and Finance Analyst Kaylee Walker will share:
- Our approach to unifying data from our source systems
- How our team uses Tableau Prep Builder and the entire Tableau Platform
- Examples of the dashboards we use to monitor and validate our data
Alok Dwivedi, Senior Consultant, InstaclustrSep 5 20195:00 pmUTC60 mins
Are you responsible for building Data pipelines for your organization or for your customers? Are you coming from a background where you worked on traditional ESB (Enterprise Service Bus), Middleware and ETL based systems but are no longer comfortable with modern trends in these domains? Or are you just interested in learning a technology that provides framework for message processing, stream processing, real time analytics, event sourcing, or acting as a central data bus for your organization.
Apache Kafka is the leading distributed streaming and queuing technology for large-scale, always-on applications. Kafka has built-in features of horizontal scalability, high-throughput and low-latency. It is highly reliable, has high-availability, and allows geographically distributed data streams and stream processing applications. It’s used by pretty much all the big tech giants; LinkedIn, Netflix, Uber, Twitter, AirBnB and traditional names like Adidas, Goldman Sachs; the list goes on.
Instaclustr is organizing a multi-part webinar series on Apache Kafka with an aim to help you in your journey of learning and making the best use of this technology.
In part-1 of this series, we will start with the basics of Apache Kafka, Kafka ecosystem, overview of its architecture and explore concepts like brokers, topics, partitions, logs, producers, consumers, consumer groups, etc.