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Data and Analytics

  • Making Everyone Unforgettable: Personalized Digital Marketing Effectiveness
    Making Everyone Unforgettable: Personalized Digital Marketing Effectiveness Avril Castagnetta (EY), Bernhard Klein Wassink (EY), Chandra Stevens (Microsoft), Chris Young (Adobe) Recorded: Aug 15 2018 48 mins
    We’re in the age of digital transformation — and empowered digital consumers. They expect consistent and timely messaging wherever you interact with them, but this is nearly impossible without the right tools and unified consumer data across the organization.

    See how the partnership of Adobe, Microsoft and EY can uniquely change the way Financial Services and Insurance companies engage with their consumers through the use of smart data, campaign orchestration, web experiences, and a single view of customers.

    Join this webinar to:
    - Hear about emerging digital marketing capabilities and industry trends
    - Learn how unified customer data, AI, and the right data visualizations help you deliver seamless experiences
    - See a demo of our integrated sales and marketing tools for customer experience management

    Presented by:
    - Bernhard Klein Wassink, Partner, Global Insurance Customer & Growth Solution Leader, EY
    - Avril Castagnetta, Financial Services Insurance Digital Marketing Leader, EY
    - Chandra Stevens, Worldwide Marketing Solutions Director, Microsoft
    - Chris Young, Director, Financial Services Industry Strategy, Adobe
  • Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage
    Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage Kevin Ellenwood (Accenture Interactive), Thomas Swanson (Adobe) Recorded: Aug 15 2018 47 mins
    For years healthcare has operated on an experiential island – a healthcare consumer relied upon the expertise of the doctor or other healthcare professionals, the engagement was episodic or “as needed”, very little control was exercised by the consumer, and there was little to no transparency within the ecosystem.

    The expectation on the part of healthcare consumer and providers that the experience would be as it had forever resulted in very little need for digital engagement, and very little cross-over of experiential expectations of consumers found in other industries. That is changing rapidly as healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, or an exceptional experience is evolving.

    In this session you will learn:
    - Disruption is the new normal in healthcare as non-traditional healthcare companies enter the market
    - Paradigm-changing technology is changing the healthcare landscape
    - How the industry responding to this disruption
    - How Adobe can help you be a part of the healthcare experiential revolution

    Presented by:
    - Kevin Ellenwood, Healthcare Digital Transformation, Accenture
    - Thomas Swanson, Director of Healthcare Industry Strategy & Marketing, Adobe
  • Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort
    Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort John Lovett (Search Discovery), Nate Smith (Adobe) Recorded: Aug 15 2018 46 mins
    It's time for your analytics to grow up. Your company can realize substantial material gains in customer lifetime value through the use and application of advanced analytics. According to Forrester, by 2021 companies that invest in advanced analytics to drive insights at scale will boost total global annual revenues to $1.8 trillion.

    In this session, you will learn:
    - How a “good enough” approach to analytics impedes your customers’ experience and your company’s profitability.
    - Best practices, frameworks, and practical strategies for taking your analytics to the next level throughout the customer journey.
    - Examples of how brands have gone from good to great by improving their analytics practice.

    Presented by:
    - Nate Smith, Group Product Marketing Manager, Adobe
    - John Lovett, Senior Director, Data Strategy, Search Discovery
  • Without Sales, ABM Fails
    Without Sales, ABM Fails Rob Israch, CMO, Tipalti; Srihari Kumar, Chief Commercial Officer, 6sense Recorded: Aug 15 2018 54 mins
    Research says that 67% of the buyer’s journey is now done digitally (SiriusDecisions). This does not go to say that sales is not involved whatsoever during this process, but what this statistic tells us is that there is a lot more research going on in the dark that we don't know about. Meaning... sales could be missing a lot of potential deal opportunities.

    Sales has essentially lost control of the buying journey since everything has started to move digital. What if we told you that you can gain your control back? What if we told you that you can get in at the right time, win more deals, and at a larger value?

    Truth be told, nobody really controls the buying journey except for the buyer, but through the right coordination, ABM can help sales and marketing teams better align with the buyer’s journey and get in the door sooner. The key is here is to develop an ABM approach and focus on the right accounts at the right time. Where does one even get started? That’s what we’re here to help you with. Building an ABM strategy with Rob Israch, CMO at Tipalti and Srihari Kumar, Chief Commercial Officer at 6sense.
  • High Tech’s Six Essentials to Digital Transformation
    High Tech’s Six Essentials to Digital Transformation Mila D’Antonio (Ovum), Jill Steinhour (Adobe) Recorded: Aug 15 2018 47 mins
    In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

    According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

    In this webinar, participants will learn:
    - The competitive threats and customer engagement challenges facing high-tech firms
    - How high-tech enterprises are meeting customer expectations
    - The necessary elements to fuel digital progress
    - A look at future technology investments in high tech

    Presented by:
    - Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
    - Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum
  • The evolution of data management platforms: Audience intelligence at scale
    The evolution of data management platforms: Audience intelligence at scale Rakhi Patel (Adobe), Stefanie Hineman (Intuit) Recorded: Aug 15 2018 47 mins
    Delivering powerful experiences start with knowing, understanding, and reaching the right audiences. With customer data stored and owned by disparate teams across organizations, enterprises are breaking down technology and organizational silos by investing in data management platforms (DMPs) to centralize audience management and audience activation.

    This session outlines the evolution and value of DMP technology, such as Adobe Audience Manager, to enable digital marketers to manage audience strategy at scale.

    Join us as to learn the following:
    - How DMP technology and practices have evolved
    - Key innovations in the DMP space
    - Tips for data privacy

    Presented by:
    - Rakhi Patel, Sr. Product Marketing Manager, Adobe
    - Stefanie Hineman, Martech Audiences & Personalization, Intuit
  • Evaluating a modern BI platform
    Evaluating a modern BI platform Josh Parenteau, Market Intelligence Director & Michael Hetrick, Senior Product Marketing Manager, Tableau Recorded: Aug 15 2018 52 mins
    Satisfying the self-service needs of the business while maintaining governance may seem like an either/or choice. It’s not. Learn the core attributes that IT must consider when evaluating and selecting a modern analytics platform.

    Join this live webinar to learn:

    - Why moving from Traditional to Modern analytics is needed in today’s business landscape
    - What to consider when evaluating Modern Business Intelligence and Analytics platforms
    - How shifting to enterprise self-service analytics tools empowers both the business and IT
  • Supercharge Your Creative and Digital Workflows
    Supercharge Your Creative and Digital Workflows Nick Barber (Forrester), Elliot Sedegah (Adobe) Recorded: Aug 14 2018 52 mins
    Over the past sev­er­al years, we’ve seen our cus­tomers, large and small, under pres­sure to cre­ate and man­age an unprece­dent­ed amount of dig­i­tal assets than ever before. From thou­sands to mil­lions of images, graph­ics, videos, and new emerg­ing rich media assets, brands need their assets to be orga­nized and dis­trib­uted to bet­ter engage, win, and serve cus­tomers.

    This has result­ed in Dig­i­tal Asset Man­age­ment (DAM) becom­ing the crit­i­cal tech­nol­o­gy and busi­ness process to bring order to the chaos among cre­ative, mar­ket­ing, busi­ness, and tech­nol­o­gy teams. The new mea­sure of suc­cess goes beyond basic man­age­ment to an expand­ed sup­port of the upstream cre­ative process, includ­ing deliv­er­ing cus­tomer expe­ri­ences at every point in the cus­tomer jour­ney.

    Presented by:
    - Nick Barber, Analyst, Forrester
    - Elliot Sedegah, Group Product Marketing Manager, Adobe
  • Luma Health: Using Analytics to Increase Customer Success
    Luma Health: Using Analytics to Increase Customer Success Aditya Bansod, Co-Founder & Humair Burney, Business Analyst at Luma Health & Scott Castle, Head of Product at Periscope Data Recorded: Aug 14 2018 28 mins
    All companies strive to drive sales. But acquiring new customers is only part of the battle; the real challenge is retaining them as customers. While net new buyers are great, having a loyal customer base ensures that you have quality product, take a regular pulse of industry needs, and drive pipeline … the goal of most successful companies.

    Join our webinar with Luma Health, an innovator in the patient experience space, to learn how they leverage their analytics platform to collect insights across the company and how they use those analytics to improve user retention.

    In this webinar, you will learn:
    - When it is time to turn to advanced analytics
    - Tying together disparate product data sources
    - The benefits Luma Health found from sharing insights (with their team and with customers)
    - How they are enabling enterprise customers with custom dashboards
  • Recipe for Experience Optimization Success
    Recipe for Experience Optimization Success Sigi Bessesen (HSBC), Drew Burns (Adobe) Recorded: Aug 14 2018 46 mins
    Regardless of industry, personalization of experiences across channels is no longer optional. It's what customers expect. Companies are developing their vision for how they see personalized experiences adapting across the customer journey, and they are partnering with Adobe to make these visions a reality.

    This session will showcase the steps HSBC took toward personalization maturity and the impressive results it's delivered.

    Presented by:
    - Sigi Bessesen, Head of Optimization, HSBC
    - Drew Burns, Group Product Marketing Manager, Adobe
  • 5 Reasons For Experience Makers To Embrace SPAs
    5 Reasons For Experience Makers To Embrace SPAs Shelby Britton (Adobe), Haresh Kumar (Adobe) Recorded: Aug 14 2018 39 mins
    Single Page Applications (SPAs) have become part of everyday experience management conversation, yet managing them across marketing and IT teams have created barriers to agile delivery model.

    Join us as we demystify why IT teams are using SPAs, trade-offs and impact on marketers' ability to contribute, key requirements to deliver experiences with agility for both marketing and IT orgs, and 5 best practices to help scale personalized experiences with SPAs or otherwise.

    Presented by:
    - Shelby Britton, Group Product Marketing Manager, Adobe
    - Haresh Kumar, Director, Product Marketing, Adobe
  • The ROI of Experiences
    The ROI of Experiences Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Aug 14 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Aug 9 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Dirty data is costing you: 4 ways to tackle common data prep issues
    Dirty data is costing you: 4 ways to tackle common data prep issues Andy Cotgreave, Tableau; Jason Harmer, Nationwide Insurance; Gordon Strodel, Slalom Recorded: Aug 3 2018 58 mins
    Anyone who's ever analyzed data knows the pain of digging in only to find that it is poorly structured, full of inaccuracies, or just plain incomplete. But "dirty data" isn't just a pain point for analysts; it can have a major financial and cultural impact on an organization.

    Attend this live webinar to learn four actionable ways to overcome common data preparation issues including how to establish a company standard for "clean data" and how to democratize data prep across your organization.

    Speakers:
    - Andy Cotgreave, Technical Evangelism Director, Tableau
    - Jason Harmer, Data Analytics and Visualization Consultant, Nationwide Insurance
    - Gordon Strodel, Information Management and Analytics Consultant, Slalom
  • Apache Kafka Topic Design
    Apache Kafka Topic Design Ben Slater, Chief Product Officer, Instaclustr Recorded: Aug 2 2018 34 mins
    Topics, partitions and keys are foundational concepts in Apache Kafka. When building an application, correctly modeling your use case using these concepts will be key to making optimal use of Kafka and ensuring the scalability and reliability of your application. This webinar will walk through these key Kafka concepts and the main design consideration when choosing how to apply them to your application. This webinar will help you answer questions like:
    -What topics should I create?
    -How many partitions should I have in each topic?
    -Should I use a message key? If so, how do I choose an appropriate value?
  • The Download: Tech Talks by the HPCC Systems Community, Episode 16
    The Download: Tech Talks by the HPCC Systems Community, Episode 16 HPCC Systems Recorded: Aug 2 2018 106 mins
    This episode will feature our 2018 HPCC Systems summer interns:

    Shah Muhammad Hamdi, PhD student, CS at Georgia State University - Dimensionality Reduction and Feature Selection in ECL-ML

    Hamdi will discuss the parallel implementation of Principal Component Analysis (PCA) using the Parallel Block Basic Linear Algebra Subsystem (PBblas) library and ECL implementations of feature selection algorithms for the HPCC Systems platform.

    Robert Kennedy, PhD student in Computer Science at Florida Atlantic University - Parallel Distributed Deep Learning on HPCC Systems

    Robert will cover what he implemented during his summer internship. Combining HPCC Systems and Google’s TensorFlow, Robert created a parallel stochastic gradient descent algorithm to provide a basis for future deep neural network research and to enhance HPCC System’s distributed neural network training capabilities.

    Aramis Tanelus, programmer and senior at American Heritage High School where he is the lead programmer for the Advanced Robotics Team - Developing HPCC Systems Data Ingestion APIs for Common Robotic Sensors.

    Aramis’s project will make it easy for anyone in robotics around the world to ingest data from common robotic sensors into an HPCC Systems platform for use in data analysis. Aramis will be speaking about his work on the autonomous agricultural robot and implementing new packages for the Robotics Operating System to interface with HPCC Systems for big data analysis.

    Saminda Wijeratne, Masters student, Computational Science and Engineering at Georgia Institute of Technology, Atlanta - MPI Proof of Concept

    The built-in "Message Passing" library in HPCC Systems is designed to handle these communications among dissimilar components and perform non-trivial communication patterns among them. Saminda will explore how this library currently operates and how we can introduce a different implementation such as an existing popular library called MPI.
  • How to Justify an Investment in a Data Catalog
    How to Justify an Investment in a Data Catalog Matt Aslett of 451 Research & Andy Sheldon of Unifi Software Recorded: Aug 1 2018 57 mins
    Analytics teams are becoming a shared resource throughout an organization and increasingly report to the Office of the CDO or CAO. As the roles of IT Managers, Developers and Data Scientists continue to evolve and Analysts engage more directly with business users we see self-service analytics taking root. The question then of investment and justification to spend on infrastructure and data management tools to enable self-service analytics is also shifting. This webinar will shed light on a recent survey of IT decision makers, CDOs, Analysts, Data Stewards and business users, who as users and purchasers must track and measure the ROI of a Data Catalog.

    In this Webinar participants will learn:
    •More on the evolving roles within organizations and the rise of stakeholders
    •Which business ROI criteria were most critical in the decision to purchase a Data Catalog
    •What capabilities of a Data Catalog respondents deemed most important when evaluating an investment
    •Hear first-hand from a customer what their experience has been in the evaluation and use of a Data Catalog; and
    •How ROI for a Data Catalog may be calculated
  • The Top 8 Tips for a Successful Event Strategy
    The Top 8 Tips for a Successful Event Strategy Kristen Alexander, Matt Heinz & Sydney Leopold Recorded: Aug 1 2018 60 mins
    Events represent one of your biggest marketing expenditures, but, if executed well, can deliver some of the highest levels of ROI amongst all other initiatives. But event success relies on more than the size of your checkbook.

    To find true, quantifiable success, you need a strategy that will turn heads and cut through the noise of the event floor.

    Join Kristen Alexander (CMO of Certain), Matt Heinz (President of Heinz Marketing), and Sydney Leopold (Marketing Manager, Global Events at Sophos) for our next webinar: Top Tips for a Successful Event Strategy on Wednesday, August 1. You’ll learn:

    -The foundational elements of a successful event strategy
    -Tips to manage budgets and measure event ROI
    -Best practices for pre, during, and post event efforts
    -Ways to align your event strategy with your overall company goals

    Take the next steps to unlocking an unparalleled event strategy. Register now.
  • CDPs and DMPs: Key Differences, Benefits and How They Co-Exist
    CDPs and DMPs: Key Differences, Benefits and How They Co-Exist Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, Tealium Recorded: Jul 31 2018 41 mins
    Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences.

    Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organization based on the feature set of the platform at hand.

    Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:

    - Key differences between CDPs and DMPs

    - Top benefits of each technology and how they co-exist

    - Why pairing your CDP and DMP drives a more powerful marketing stack

    - And so much more!

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things CDPs and DMPs.
  • Fight gaming fraud with AI and machine learning
    Fight gaming fraud with AI and machine learning Jeff Sakasegawa, Trust and Safety Architect, Sift Science Recorded: Jul 31 2018 61 mins
    Globally there are 2.2 billion active gamers, and 47 percent of them shell out cash while they play. And 100 percent of them are at risk from fraudsters who rip off everything from a gamer’s identity to their credit cards, online goods, and trust in your company. With every instance of fraud, your reputation takes a nose dive, driving away customers and directly impacting your bottom line.

    But fraud is notoriously difficult to combat. Legacy rules-based approaches have never been able to keep up with fraudsters, who constantly evolve their techniques using sophisticated technology like automated scripts and bots.

    That’s why machine learning and artificial intelligence are being leveraged to detect fraud before it affects your company and end users. Machine learning can sift through billions of game events and analyze vast streams of data in real time to stop fraud in its tracks.

    To learn more about how machine learning and AI can keep your game and players safe from increasingly aggressive online criminals, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * How the gaming industry can secure gamer data and build trust
    * How account takeover, fake licensing, spam, and scams pose a particular challenge to gamers and gaming platforms
    * What policies your company should have in place around data breach ransom
    * How to combat trolling

    Speakers:
    * Jeff Sakasegawa, Trust and Safety Architect, Sift Science
    * Dean Takahashi, Lead Writer, GamesBeat
    * Scott Adams, CEO FraudPvP.com, Former Director of Fraud & Risk, Riot Games
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Sift Science
  • Driving DevOps Success with Continuous Integration
    Driving DevOps Success with Continuous Integration Andrés Pérez, Enterprise Solutions Architect, Hitachi Vantara Recorded: Jul 31 2018 56 mins
    This webinar will be the first in a series focusing on DevOps and how it can help to create an environment in which builds, tests, and releases of software solutions can be done with more ease and reliability.

    Our presenter Andrés Pérez, who is an Enterprise Solutions Architect for Hitachi Vantara, will be covering:

    What is DevOps?
    - Lifecycle
    - Maturity & Phases
    - Challenges & Goals

    Focus on Continuous Integration
    - Lifecycle Diagram
    - Solution Repository
    - Testing
    - Handling CI

    Along the way we will also explore the various components and technical requirements necessary to install and upgrade the platform.
  • Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course
    Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Jul 31 2018 31 mins
    Consumers are engaging with brands across multiple touchpoints, channels, and devices, generating massive amounts of valuable data. Organizations are quickly adopting a number of solutions to keep up with this explosion of customer data and better capture and correlate user behavior.

    Two common solutions brands are leveraging to house and analyze all of this customer data are Enterprise Data Warehouses (EDW) and Data Lakes. Register now for this 30-minute webinar and learn:

    - Key benefits of each and which is best for your brand

    - Why pairing your enterprise data storage solution with customer data initiatives makes your tech stack even more powerful

    - How an automated data supply chain fits in a modern EDW and data lake environment

    - And more!

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things enterprise data storage.
  • Einführung in die Datenvirtualisierung
    Einführung in die Datenvirtualisierung Thomas Niewel, Technical Sales Director bei Denodo Recorded: Jul 31 2018 45 mins
    Laut Gartner werden 50% aller Unternehmen bis zum Jahr 2020 eine Form der Datenvirtualisierung für die Integration ihrer Daten verwenden. Das zeigt deutlich, welche Rolle die Datenvirtualisierung für Unternehmen eingenommen hat, um eine agile, echtzeitfähige und flexible Datenarchitektur zu implementieren.

    In diesem Webinar erläutern wir:
    - Die Grundlagen der Datenvirtualisierung und die Abgrenzung zu traditionellen Datenintegrationsansätzen
    - Die wesentlichen Gründe für Datenvirtualisierung sowie die wichtigsten Anwendungsfälle
    - Und geben einen Ausblick in die nachfolgenden Webinare dieser Serie

    Agenda:
    (1) Einführung in die Datenvirtualisierung und Abgrenzung zu traditionellen Integrationsansätzen
    (2) Wichtige Funktionalitäten einer Datenvirtualisierungs-Plattform
    (3) Live Demo
    (4) Q&A
  • Verto Audience Spotlight: Shopaholics
    Verto Audience Spotlight: Shopaholics Jared Laird, Senior Data Analyst, Verto Analytics Recorded: Jul 26 2018 20 mins
    Our new series, Audience Spotlight, provides a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high-value audience - Shopaholics, users who comprise the top 20% of all U.S adults who access an online shopping property. Which screens, brands, and services attract these online shopping superusers?

    In this 30 minute webinar, we’ll also dig into key insights on Shopaholics including:

    - How do gender and household income distribution of Shopaholics stack up against the U.S. adult online population?
    - Which devices and apps are Shopaholics using and when?
    - Beyond Amazon, eBay, and Walmart, where else do Shopaholics spend their time?
  • Global Marketing: Across Channels and Across Borders
    Global Marketing: Across Channels and Across Borders Val Niehaus (Adobe Consulting Services), Timo Kohlberg (Adobe) Aug 16 2018 4:00 pm UTC 60 mins
    Many organizations struggle with providing consistent experiences across the customer journey. Challenges can include organizational alignment, siloed technology and data, and the ability to personalize messages at scale across numerous touchpoints.

    These challenges only grow exponentially when marketing organizations are globally distributed or need to consider a global audience. In five steps, the Adobe Campaign team presents best practices to address global marketing challenges and execute a global marketing strategy focused on customer experience and digital transformation.

    In this session you will learn:
    - The role of technology in the context of global data and content
    - Examples of best practices for global marketing strategies
    - How Adobe Campaign and Adobe Experience Cloud enable consistent customer experiences across channels and regions

    Presented by:
    - Val Niehaus, Senior Manager, Adobe Consulting Services
    - Timo Kohlberg, Product Marketing Manager, Adobe
  • How to Use Data As A Strategic Advantage
    How to Use Data As A Strategic Advantage Chris Slovak, VP Global Solutions Consulting, Tealium, & Dan Robinson, CTO, Heap Aug 16 2018 5:00 pm UTC 45 mins
    Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?

    Join "How to Use Data As A Strategic Advantage: A Modern Approach To Data Supply & Analytics" to discover:

    - 3 different types of data and why it’s crucial your brand understand the power behind each

    - Why it’s important to see and use data as a strategic mandate in your organization

    - How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization

    - Key strategies for enabling consistent, impactful experiences across every digital touchpoint

    The webinar will end with a live fireside chat on tactics, tricks and recommendations you can put into play with your own organization to start making your brand's data more strategic starting today.
  • Mobile Moments Across Channels
    Mobile Moments Across Channels Bruce Swann (Adobe), Jeremy Finch (Adobe) Aug 16 2018 5:00 pm UTC 60 mins
    Mobile marketing technology gives organizations the power to reach and inform people in exactly the places and moments where they can make decisions and take action. Learn about why this approach is better when integrated into a broader cross-channel strategy.

    In this session, you will learn:
    - How Adobe Campaign’s mobile capabilities can help marketers create these types of mobile moments.
    - Techniques Adobe Experience Cloud customers are applying in a variety of industries.
    - How Adobe Campaign is investing in expanded mobile and cross-channel marketing capabilities.

    Presented by:
    - Bruce Swann, Group Product Marketing Manager, Adobe
    - Jeremy Finch, Product Marketing Manager, Adobe
  • Challenges of Content-driven Retailing
    Challenges of Content-driven Retailing Ali Alkhafaji (TechAspect Solutions, Inc), Joe Brannon (TechAspect Solutions, Inc) Aug 16 2018 6:00 pm UTC 60 mins
    Organizations embracing a direct-to-consumer strategy are beginning to realize traditional advertising is becoming more costly and less effective. By leveraging digital marketing tools, they are starting to invest in content-driven commerce strategies with dedicated content and personalized experiences. These strategies are intended to craft contextual stories and user-driven content to drive conversion and revenue.

    This webinar focuses on the challenges facing decision-makers seeking to integrate content with ecommerce journeys.

    Presented by:
    - Ali Alkhafaji, CTO, TechAspect Solutions, Inc.
    - Joe Brannon, Global Commerce Director, TechAspect Solutions, Inc.
  • The Future of Advertising: Customer-Centricity in an Increasingly Complex World
    The Future of Advertising: Customer-Centricity in an Increasingly Complex World Lauren Fisher (eMarketer), Jared Levitt (Adobe) Aug 16 2018 7:00 pm UTC 60 mins
    Advertisers face an increasingly challenging balancing act to deliver personalized, integrated and relevant experiences to audiences while ensuring privacy, brand safety, and the ability to collect and analyze audience data across all channels. With the right approach and technology, however, brands can not only achieve a balance, but seize an opportunity to deliver the best digital experiences for their customers.

    In this session, brands, agencies, creative pros, marketers and technologists will learn from experts at eMarketer and Adobe who will cover how to:
    - Improve the customer experience and win trust
    - Optimize advertising effectiveness through improved analytics, targeting, and personalization across a multitude of channels
    - Ensure brand safety and prevent ad fraud
    - Apply best practices for cross-channel media measurement, including advanced TV

    Presented by:
    - Lauren Fisher, Principal Analyst, eMarketer
    - Jared Levitt, Advertising Consultant, Adobe
  • Using Artificial Intelligence To Transform Digital Experiences
    Using Artificial Intelligence To Transform Digital Experiences Dr. Anand Rao (PwC), David Devisser (Adobe) Aug 16 2018 8:00 pm UTC 60 mins
    Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

    In this session you will hear from experts and leading analysts about:
    - The role artificial intelligence and machine learning are playing in today's ecosystem
    - The capabilities Sensei can bring across marketing, analytics and advertising
    - How to begin or continue the implementation for your business

    Presented by:
    - Dr. Anand Rao, Partner, Global AI & Innovation Lead, Data & Analytics, PwC
    - David Devisser, Principal Architect, Strategic Partnerships, Adobe
  • Data vs Goliath: how retail and ecommerce can stop disruption with a CDP
    Data vs Goliath: how retail and ecommerce can stop disruption with a CDP Erik Archer Smith, Marketing Director of ABM Aug 22 2018 5:00 pm UTC 45 mins
    Disruption from a few data behemoths has forced the retail and eCommerce companies to innovate and retrain themselves to be data-driven or risk falling behind. Join us as we look at how 4 different companies including Japan’s #1 beer company, a global beauty brand and a brick and mortar retailer are blending online + offline data to predict and influence customer journeys. We'll also look at how digitally native eCommerce site, Wish.com, used data to beat Amazon and become the #1 mobile shopping app.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • Creating a Lasting Content Strategy for Your Business Using Tech Platforms
    Creating a Lasting Content Strategy for Your Business Using Tech Platforms Jean Ginzburg, CEO and Founder, Ginball Digital Marketing Aug 23 2018 4:00 pm UTC 60 mins
    Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. Content can consist of various types of media, such as video, audio and written blogs or articles. Using technology to create, distribute and schedule your content will keep your business top of mind for your ideal target market. Join this live webinar with Jean Ginzburg to learn more about how to develop a content strategy for your business.

    About the speaker:
    Jean Ginzburg is a #1 best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is the CEO and Founder of JeanGinzburg.com, a digital marketing education company and Ginball Digital Marketing, a digital marketing agency. Jean's clients range from brand name Fortune 500 companies to innovative start-ups. Additionally, Jean is a contributing writer for AMEX Open Forum, Influencive and Authority Magazine. In July 2018, Jean was named a "Women to Watch" by Colorado Biz Magazine.
  • Building A Foundation For Analytics Success Through Data Governance
    Building A Foundation For Analytics Success Through Data Governance Joe Christopher, VP Analytics, Blast Analytics & Marketing Aug 23 2018 5:00 pm UTC 30 mins
    Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

    Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:

    - 3 key practices to creating a high performing data and analytics program

    - Why data quality matters

    - How to measure your brands data maturity level (and why it matters!)

    - How to make more data-driven decisions leveraging data governance learnings

    - Key misconceptions about data quality
  • Blending Art & Science: Using Data to Forecast and Manage Your Sales Pipeline
    Blending Art & Science: Using Data to Forecast and Manage Your Sales Pipeline Sam Shuster, Senior Analyst and Ben Loeffler-Little, Head of Sales at Periscope Data Aug 23 2018 5:00 pm UTC 45 mins
    Sales is a scientific art; it takes someone who can translate their experience as a sales manager into an artful set of best practices. The science part requires the application of advanced data models to standard CRM data to understand their pipeline at greater depth. Blending the quantitative expertise of the data team with the experience, intuition and knowledge of the sales leadership ensures companies are able to use that pipeline analysis to correctly predict revenue. More importantly, that process helps sales managers manage and invest in their team and have data-driven conversations that will lead to exceeding revenue goals.

    Join Sam Schuster, analytics team lead at Periscope Data, and Ben Loeffler-Little, head of sales at Periscope Data, as they discuss how analytics and sales have partnered to forecast new business revenue and manage pipeline. Together, they have built a tool that models new business revenue and identifies key pipeline trends to ensure sales leadership will hit their goals.

    In this webinar, they will discuss:
    - Why visualizing sales pipeline matters
    - How to bridge the gap between technical tools and non-technical users
    - How to model Salesforce data
    - Business impact from using these visualization

    All attendees will also get access to the Salesforce SQL data models.
  • Using Event Data to Drive Business Goals
    Using Event Data to Drive Business Goals Wendy Phillips, James Huddleston, and Shelby Anderson Aug 23 2018 6:00 pm UTC 60 mins
    Events represent one of your biggest marketing expenditures, but, if executed well, can deliver some of the highest levels of ROI amongst all other initiatives. But event success relies on more than the size of your checkbook.

    To find true, quantifiable success, you need a strategy that will turn heads and cut through the noise of the event floor.

    Join Wendy Phillips (Sales Vice President at Certain), James Huddleston (Senior Product Marketing Director), and Shelby Anderson (Senior Marketing Specialist at Aon) for our next webinar: Using Event Data to Drive Business Goals: A Financial Services Perspective on Thursday, August 23rd. You’ll learn:

    - Fundamental elements for using mobile to increase event revenue
    - Best practices for identifying buying signals and turning those into selling strategies
    - Tips for enriching event engagement
    - Ways to align your mobile event strategy with your overall company goals

    Take the next steps to unlocking an unparalleled event strategy. Register now.
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Aug 28 2018 3:00 pm UTC 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Deployment flexibility with Tableau
    Deployment flexibility with Tableau Kevin Hulbert, Strategic Sales Consultant & Michael Hetrick, Senior Product Marketing Manager, Tableau Aug 29 2018 8:00 am UTC 30 mins
    You need an analytics platform that will leverage your existing environment and evolve for future growth.

    Learn how Tableau gives you more flexibility than any other analytics platform in the market. Integrate with what you have, including computing platform and sources of data. Access data with a live connection or data extract. Deploy Tableau Server where you want: on-premises, public cloud, or SaaS—it’s your choice.

    Join the webinar to learn:

    - An overview of flexible deployment options with Tableau Server
    - Considerations for cross-platform capability
    - How to utilize multiple data-query patterns
  • Getting Started with Citizen Data Scientists
    Getting Started with Citizen Data Scientists Britton Stamper, Sales Engineer at Periscope Data Aug 29 2018 5:00 pm UTC 60 mins
    This is the first webinar in our “Citizen Data Science” webinar series, keep an eye out for upcoming webinars focused on making Citizen Data Scientists informed, empowered and successful.

    All companies have data, and a growing number of these organizations are able to generate insights and business value from it. However, with data expected to double in the next two years, the new limiting factor will be the human capital to find meaningful ways to analyze it. Enter citizen data scientists. With the growth of this data-savvy professionals with domain expertise, not only is there another set of eyes looking at the data, but also the data can be aligned with exactly what insight that professional needs to make a business decision.

    This new vantage point can help companies make sense of their data in a more effective way than ever, but only if they take the steps to empower these new analysts. There are a few quick tips and process best-practices that need to be considered before they can dive into making sense of the analytics.

    Join Britton Stamper, Sales Engineer for Periscope Data, when he addresses:

    Getting started as a citizen data scientist
    - How to create an effective data-centric culture
    - Identifying your company’s first group of citizen data scientists
    - How to empower citizen data scientists to add the biggest impact
  • The Ultimate Marketing Dashboard
    The Ultimate Marketing Dashboard Alex Poulos, CMO - Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data Aug 29 2018 5:00 pm UTC 45 mins
    Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

    Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.
  • Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion
    Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion Alex Sandrey, Deployment Director, Tealium EMEA Aug 30 2018 1:00 pm UTC 60 mins
    Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of data sources to consider, standardising on data collection and management is a complex process.

    Despite the Digital Transformation movement, many businesses and professionals express uncertainty around where to start. Join this webinar to:

    - Understand the common challenges with data collection and ownership and why they occur

    - Know the data specialists available, when and how they can help

    - Appreciate the correlation between quality, real-time data and business revenue

    - Follow best practises in data collection and ownership to move your Digital Transformation forward
  • Dirty data is costing you: four ways to tackle common data prep issues
    Dirty data is costing you: four ways to tackle common data prep issues Andy Cotgreave - Technical Evangelist at Tableau | Louis Archer - Product Marketing Manager | Marina Lindl - Sales Consultant Aug 30 2018 1:00 pm UTC 60 mins
    Anyone who's ever analyzed data knows the pain of digging in only to find that it is poorly structured, full of inaccuracies, or just plain incomplete. But "dirty data" isn't just a pain point for analysts; it can have a major financial and cultural impact on an organization.

    Attend this webinar to learn the four actionable ways to overcome common data preparation issues, including how to...

    Adopt self-service data prep tools
    Establish a company standard for "clean data"
    Empower your data experts
    Democratise data prep across your organisation
    If you're unable to attend live, register now and we will send you the recording when it's available.
  • Product Information Management in the Age of Digital Transformation
    Product Information Management in the Age of Digital Transformation Riversand, Forrester & Beam Suntory Aug 30 2018 3:00 pm UTC 60 mins
    Join us for the PIM event of the month!

    In a time of digital transformation and massive market disruption, product information drives the customer experiences that influence buyer behavior.

    Join Forrester Senior Analyst and Guest Speaker Bruce Eppinger and Virender Choudhary, Enterprise Information Architect at Beam Suntory as they discuss how:

    • Consumer sentiment data drives purchase behavior in B2C markets
    • Delivering superior product information with context and relevance creates a winning
    customer experience
    • Companies can best manage and share trusted, quality product information across the
    supply chain
    • To address the challenges of the modern product information management team
  • Marketo's Secrets to Scalable Demand Generation
    Marketo's Secrets to Scalable Demand Generation Mike Madden, Director Demand Generation, Marketo Sep 3 2018 9:00 am UTC 60 mins
    Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Watch Mike Madden, Director of Demand Generation, as he breaks down the core marketing automation principles to building a demand generation machine that scales, performs across regions and drives more business!

    You'll learn:
    - How marketing automation streamlines processes to be less 'manual'
    - How to turn your website into an automated, revenue-generating machine
    - Ways that marketing automation dramatically increases team productivity and your ability to scale across regions
  • Accelerating Time-to-Market Mobile Apps with DevicePulse
    Accelerating Time-to-Market Mobile Apps with DevicePulse Jayesh Menon Sep 5 2018 4:00 pm UTC 60 mins
    Using mobile apps to strengthen customers' digital interactions and create new business is an integral part of modern sales strategy. In our webinar "Accelerating Time-to-Market Mobile Apps with DevicePulse" Jayesh Menon, Senior Director of Business Solutions at Beyondsoft, will introduce listeners to a product that can manage, automate and accelerate this strategy for you. DevicePulse is a cloud-based end-to-end mobile device management and testing solution that accelerates manual and automated testing and allows continuous integration, resulting in shortened release cycles with better quality.
  • Help Your Prospects Love You Again Using Intent Data
    Help Your Prospects Love You Again Using Intent Data Mike Madden, Demand Generation Director, Marketo Sep 6 2018 10:00 am UTC 45 mins
    How do you identify who and when prospects are interested in your services. You probably have a database of thousands of ‘dead’ leads. How do you find those still interested in hearing from you and get them to love you (again) with content that’s relevant?

    Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they break down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritise them for sales.

    Get the inside scoop on the real results that Marketo has generated from campaigns that:

    - Reactivated previously un-engaged database leads
    - Prioritise the right leads and accounts for sales
    - Create an omnichannel brand experience across digital channels
  • The economic impact of GDPR automation: Balancing Compliance and Business Value
    The economic impact of GDPR automation: Balancing Compliance and Business Value Dagmar Hillmeister-Müller, Data Governance Sales Specialist, Informatica & Alexander Palmgren, Country Growth Leader, PEDAB Sep 11 2018 9:00 am UTC 45 mins
    How can a GDPR process automation balance Compliance and Business Value?

    Many companies have made a real effort to become GDPR ready and compliant, and found out that this is very demanding with all the manual processes involved. They have also realized that if they are to stay compliant they need to automate the procedures and the way to secure their GDPR posture. In this Webinar we will show how you can draw the advantage of automating your GDPR processes and hear from companies like yours how they have done it.


    About the speaker:

    Dagmar is an experienced consultative sales professional with a long track record of success. With a career spanning almost 30 years in the software industry, Dagmar has been working with virtually all industry sectors, focusing on Data Governance for the last 10 years. By adopting a consultative sales approach, she has been able to explain to customers the business value of a solution – demonstrating why they should invest and why they should do it now.
  • Welcome to the New NGDATA
    Welcome to the New NGDATA Gil Rosen, Head of Strategy at NGDATA Sep 11 2018 2:00 pm UTC 60 mins
    NGDATA's been busy over the past year building out our vision to help companies modernize and transform their customer relationships. We acquired Eccella, a global digital transformation company, expanded our product and support teams, accelerated our partnerships across the full spectrum of digital transformation, and reinvigorated our intelligent customer data platform (CDP) with a new UI and machine learning capabilities.

    Join Gil Rosen, Head of Strategy at NGDATA, to learn how our:

    - Data Strategy team helps organizations align their technology vision to their business priorities
    - Digital Transformation team helps build outcome-focused data and technology infrastructures underpinning a data-driven company.
    - Intelligent CDP drives increased engagement through real-time, machine learning- optimized engagement for each and every customer.
  • How to cross new frontiers with your subscription business
    How to cross new frontiers with your subscription business Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen Sep 12 2018 5:00 pm UTC 60 mins
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    Speakers:
    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • The Download: Tech Talks by the HPCC Systems Community, Episode 17
    The Download: Tech Talks by the HPCC Systems Community, Episode 17 HPCC Systems Sep 13 2018 2:00 pm UTC 135 mins
    This episode will feature more of our 2018 HPCC Systems summer interns:

    Lili Xu, Clemson University - Implementation of CLDA Topic Modeling Algorithm in ECL-ML
    Topic modeling is the process of determining the topics covered by a collection of documents and the mix of topics in each document. The application of clustering to the topic modeling problem gives Clustering LDA (CLDA).

    Farah Al Shanik, Clemson University - Implement equivalence terms for the Text Search Bundle
    How similar does a term in a search request need to be to a term in the document to be considered a term match? Farah’s project will automatically create equivalents for initialisms and acronyms. She will also provide a means of applying a table of equivalents; and will provide the attributes to build that table from an open source thesaurus such as Moby.

    Soukaina Filali, Georgia State University - Extension of KMeans clustering and KNN classifier to time series data model in ECL-ML
    This project also includes designing a new time series classifier better suited for long time series data that finds motifs (discriminative subsequences) and uses them to transform the high dimensional data series into single value data points, allowing the use of all the existing classifiers in ECL-ML.