Hi [[ session.user.profile.firstName ]]

Data and Analytics

  • Multi-Cloud Data Integration with Data Virtualization (APAC)
    Multi-Cloud Data Integration with Data Virtualization (APAC)
    Paul Moxon, VP Data Architecture and Chief Evangelist Recorded: Oct 23 2019 53 mins
    'By 2020, over 90% of Enterprises Will Use Multiple Cloud Services and Platforms' IDC FutureScape: Worldwide Cloud 2018 Predictions

    More and more organization are adopting multi-Cloud strategies to provide greater flexibility, cost savings, and performance optimization. Even when organizations commit to a single Cloud provider, they often have data and applications spread across different Cloud regions to support different business units or geographies. The result of this is a high distributed infrastructure that makes finding and accessing the data needed for reporting and analytics even more challenging.

    Data Virtualization provides a data discovery and access layer that allows data users across the organization access the data that they need for their work - irrespective of whether the data is in a data center or in the Cloud - any Cloud! The Denodo Platform Multi-Location Architecture provides quick and easy managed access to data while still providing local control to the 'data owners' and complying with local privacy and data protection regulations (think GDPR and CCPA!).

    In this webinar, you will learn about:
    - The challenges facing organizations as the adopt multi-Cloud data strategies
    - How the Denodo Platform provides a managed data access layer across the organization
    - The different multi-location architectures that can maximize local control over data while still making it readily available
    - How organizations have benefited from using the Denodo Platform as a multi-Cloud data access layer
  • Five Keys to Fixing Healthcare Provider Data Quality Once and for All
    Five Keys to Fixing Healthcare Provider Data Quality Once and for All
    Richard Cramer, Chief Healthcare Strategist, Informatica & Tony Sheaffer, Master Data Management Specialist, Informatica Recorded: Oct 22 2019 30 mins
    Health plans have made big investments and great progress in improving operations, enhancing the member experience and becoming more data-driven. However, inaccurate and unreliable provider data continues to be a source of inefficiency, unnecessary rework, and a barrier to innovation.
  • Back to Basics: Data Integration and Virtualization
    Back to Basics: Data Integration and Virtualization
    Guillaume Autier, Keith Costigan Recorded: Oct 22 2019 17 mins
    Combining and preparing data is a prerequisite for any reporting and analytics project. There are two leading approaches for this process: Extract, transform, and load (ETL) and data virtualization. Use ETL when you want to physically move data from multiple data sources into a single data warehouse. Use data virtualization when you want data to remain in data sources and specify the rows or files to be used for analytics on-the-fly.
    Join us to learn the foundational concepts and considerations for these two approaches, and to identify the right path for your reporting or analytics project.

    In this webinar, you will learn:
    -The differences and use cases for traditional data integration vs data virtualization
    -How and why you would want to virtualize multiple data sources
    -How to make your data sources user-friendly to support self-service reporting
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trust Pilot Dec 3 2019 6:00 pm UTC 60 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:
    *How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    *Steps to guide your business decisions around what your customers say they want, not what you think they want

    *The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    *The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews

    Speakers:
    *Ramin Vatanparast, Chief Product Officer, TrustPilot

    More speakers coming soon!
  • Why Keeping A Finger on the Pulse of Technology Matters
    Why Keeping A Finger on the Pulse of Technology Matters
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Roddy Knowles, Dir. Product & Innov. Research, Dynata Recorded: Oct 15 2019 58 mins
    "AI. AR/VR. Blockchain. Voice. All growing technologies impacting the way people live. Hand-in-hand with the exciting applications of these technologies (both realized and potential) are discussions around data and thus privacy, security, and trust. Join Dynata's Roddy Knowles and FocusVision's Zoe Dowling as they discuss these technologies, fueled by their experiences on the ground at this year's Consumer Electronic Show, and reflect on the wider implications as well as reflections on the wider implications of the technologies.

    In this webinar, we will discuss:

    - The key technologies poised to impact our lives in the coming years
    - Implications around consumer trust, privacy, and security
    - What all of this could mean for research and insights"
  • Back To Basics: Embedded Analytics 101
    Back To Basics: Embedded Analytics 101
    Roland Wammers, Sr. Solutions Consultant, TIBCO Software Recorded: Oct 15 2019 33 mins
    Interactive data visualisations and reports are common components of modern web applications. There are several approaches that developers use to visualise data in an applicaton’s user interface, ranging from hand-written JavaScript based on charting libraries like D3.js and Highcharts, to leveraging full-fledged BI & analytics platforms.
    Through a demo application built on React.js, this webinar will introduce each of these approaches, offer guidance on which to use based on requirements, and share best practices for embedded analytics.

    In this webinar, you will learn:
    -Why embedded analytics is so important today
    -Options to implement embedded analytics and levels of integration
    -Comparison of embedding options
    -What a model implementation looks like through a demo app built on React.jsR
  • Réussir sa migration vers le Cloud grâce à la virtualisation des données
    Réussir sa migration vers le Cloud grâce à la virtualisation des données
    Tarik Zaakour, Senior Principal Sales Engineer, Denodo Recorded: Oct 15 2019 59 mins
    Selon une récente étude*, à l’heure où 36% des entreprises déclarent avoir amorcé leur migration vers le Cloud, 20% seulement estiment avoir atteint les phases avancées de leur implémentation. Si l’adoption du Cloud continue de prendre de la vitesse, elle reste soumise à un certain nombre de défis comme la sécurité, la gestion et le suivi des dépenses liées au Cloud, ou encore le manque de compétences dans le Cloud. Les entreprises éprouvent en effet des difficultés à migrer leurs ressources d’information critique compte tenu de la complexité du paysage Big Data.

    Pourtant, la virtualisation des données peut permettre aux entreprises de surmonter cet obstacle. En associant différents types et sources de données hébergées dans le Cloud et sur site, de nombreuses organisations optent pour des solutions de virtualisation des données pour bénéficier de l’agilité et de la flexibilité caractéristiques du cloud tout en permettant à leurs équipes d’exploiter les données issues de ces environnements hybrides.

    Visionnez ce webinar pour découvrir:

    - Comment l’architecture multi-sites de la virtualisation peut simplifier et accélérer la migration vers le Cloud.
    - Les meilleures pratiques pour déployer la virtualisation des données dans le Cloud.
    - Comment exploiter la couche de données virtuelles de Denodo pour tirer profit des solutions Cloud, comme la modernisation du data warehouse, la data science et le data lake gouverné dans le Cloud.
    - Une démo live pour voir la data virtualization en action, et notamment pour l’analyse de données dans le Cloud.

    * Denodo Global Cloud Survey 2019
  • AmerisourceBergen: Data Protection for HIPAA, CCPA, GDPR Privacy Compliance
    AmerisourceBergen: Data Protection for HIPAA, CCPA, GDPR Privacy Compliance
    Arvin Bansal, Senior Director Cyber Governance, AmerisourceBergen, Nathan Turajski, Sr. Director, Informatica Recorded: Oct 10 2019 32 mins
    The California Consumer Privacy Act (CCPA), GDPR and other mandates are a wake-up call to take a fresh look at data protection for personal information. As the scope of sensitive data and user rights requirements have evolved, this includes industries with significant experience managing legacy mandates such as PCI DSS or HIPAA.

    AmerisourceBergen is no stranger to industry mandates like HIPAA and HITECH, but is now preparing for a future where the number and impact of healthcare data breaches continues to increase, even as user transparency demands expanded controls. However, there is a silver lining as data privacy controls can also help accelerate digital transformation and enable safe value creation. In this webinar, you’ll learn how AmerisourceBergen approaches making information safe with world-class data masking techniques as a critical component of their privacy journey, and how Informatica is helping deliver data privacy governance solutions for the next-generation Data 3.0 evolution.
  • Data Privacy Laws: Compliance and Consent Management Tips for Marketers
    Data Privacy Laws: Compliance and Consent Management Tips for Marketers
    Sam Ngo and Connor Bouthot Recorded: Oct 10 2019 46 mins
    New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.

    What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.

    A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
  • Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance
    Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance
    Maltie Maraj, Senior Counsel, Tealium & Ted Sfikas, Director, Solutions Consultants, NA & LATAM Recorded: Oct 9 2019 60 mins
    In about three months, the California Consumer Privacy Act (CCPA) will go into effect. This new legislation is slated to be one of the toughest data privacy laws in the US; however, many companies are still unsure how— or even if— the law will affect them. Whether the CCPA affects your company or not, it still reflects the growing importance for brands to invest in data governance, security, orchestration, and automation.

    These next few months will be critical for brands who are quickly trying to ramp up and understand how to comply with the CCPA. If you’re left wondering what the law means for you, what the differences are between CCPA and GDPR, or what the key initial steps are you need to be taking towards compliance, you’re not alone.

    Register now for our upcoming webinar where we will show you how to build a data foundation to assist in CCPA compliance as well as:

    - 5 key differences between GDPR and CCPA
    - The importance of automating parts of your customer data governance
    - Legal and technological considerations for both laws

    And so much more! We hope to see you there.
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Recorded: Oct 8 2019 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • Getting Started: How to Setup Your "Data-as-a-Feature" Project
    Getting Started: How to Setup Your "Data-as-a-Feature" Project
    Shane Swiderek, Product Marketing Manager Sherman Wood, Sr. Director Solutions Consultants WW Recorded: Oct 8 2019 43 mins
    This workshop series features a brand-new demo application—created by the TIBCO Jaspersoft team and projekt202—that illustrates and teaches you how to create answer-generating applications of your own. Over the course of 5 webinars, we will introduce you to the what and the why of data as a feature applications and how you can build your own.

    Lesson 2: Agenda

    -Overview of the project
    -What were project goals?
    -Project lifecycle (based on our sprint)
    -Final demo app (what did we build)
    -Final reference architecture (how did we build it)
    -Define UX
    -Persona-based UX
    -Choose style guide
    -Set up app environment
    -Configuring app foundation with React.js
    -Helper
    -Setting up mock authentication (token-based)
    -UI Foundation (building UI with React.js)
    -Prepare data to support UX
    -Introduce dataset(s)
    -Data dictionary
    -Data architecture
    -Data integration / prep


    Data-as-a-Feature Tutorial Lessons:

    1) Build answer-generating apps that users love: Learn best practices for making data valuable to your application users
    2) Getting started: How to set up your data-as-a-feature project
    3) Project Overview
    4) Defining the user experience
    5) Setting up the application environment
    6) Preparing data
    7) Visualizing data: How to design reports and data visualizations your users love
    8) Your data in your app: Implementing interactive reports & data visualizations in a React app
    9) Managing the experience + ad hoc reporting: Handling security, multi-tenancy, and self-service reporting for your data-as-a-feature app
  • 9 Modern Data Warehousing Architecture Patterns and Use Cases
    9 Modern Data Warehousing Architecture Patterns and Use Cases
    Dave Wells, Director, Eckerson Vamshi Sriperumbudur, Portfolio Marketing, Informatica Recorded: Oct 3 2019 43 mins
    For successful analytics & AI initiatives, your cloud data warehouses and cloud data lakes must work together in a cohesive data management architecture. There is no one-size-fits-all solution for data management architecture. Every data warehouse is unique; thus, every modernization plan is unique. There are, however, several architectural patterns for modernization that help to shift from data warehouse and data lake silos to cohesion and compatibility between data lakes and data warehouses.

    Use these patterns individually, in combination, or as mix-and-match for multiple warehouses to develop a modernization plan and drive your analytics and AI projects:
    • Data Warehousing Outside the Data Lake
    • Data Warehousing Inside the Data Lake
    • Data Warehousing in Front of the Data Lake
    • Data Warehousing Inside & Outside the Data Lake
  • How A Global CMO Empowers His Team With Data
    How A Global CMO Empowers His Team With Data
    Tamir Sigal, CMO, Quadient and Sam Melnick, VP of Marketing, Allocadia Recorded: Oct 3 2019 56 mins
    Savvy marketing leaders recognize that if they’re able to better understand and manage their teams’ investments they’ll be able to justify their spend to other executives. However, CMO Tamir Sigal realized he could do so much more by treating all of his data, including investment data, like a strategic weapon. By working with his team to create a foundational data strategy, he has been able to gain impactful insights from data and create a better experience for his organization by:

    • Showcasing the financial impact of marketing programs in order to justify an increased headcount and budget for his team

    •Empowering his team members to directly manage their own budgets because they have the insights to know where to best spend their next dollar

    •Creating a culture where team members are encouraged to innovate because they know what has been successful and want to further expand in those areas
  • Power of Product Data Series: Get More than 1000 Words from Your Product Images
    Power of Product Data Series: Get More than 1000 Words from Your Product Images
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Recorded: Oct 3 2019 16 mins
    In this conversation, our digital commerce experts walks through the impact that product images have on discovery and conversion online and describes a simple approach to differentiating your product images in a way that can scale alongside your business.
  • Storing and Using Metrics for 3000 nodes - How Instaclustr use a Time Series Cas
    Storing and Using Metrics for 3000 nodes - How Instaclustr use a Time Series Cas
    Jordan Braiuka, Senior Software Engineer Recorded: Oct 3 2019 44 mins
    At Instaclustr, we use one of our own Cassandra clusters and a custom monitoring application to store, process, and retrieve metrics on every single node in our fleet. The talk will introduce how we collect, process, store, and rollup all the metrics which pass through our monitoring system every second. We will discuss why using Cassandra, time buckets, and Spark is really suited to efficiently and quickly store, and query all that monitoring data.
  • 20 Questions on the CCPA with Joe Bracken, Deputy General Counsel
    20 Questions on the CCPA with Joe Bracken, Deputy General Counsel
    Joe Bracken, VP and Deputy General Counsel, Nathan Turajski, Sr. Director, Product Marketing, Recorded: Oct 2 2019 44 mins
    Personal data privacy is top of mind with massive data breaches in the news, along with new US privacy legislation taking effect. As high-profile regulation for the world’s fifth largest economy, the California Consumer Privacy Act (CCPA) starts enforcement on January 1, 2020. But how does the CCPA impact US organizations, their customers and ordinary California citizens, as well as other US States keeping a close eye with their own new rules? Unlike prior legislation that started with breach notifications, the CCPA now raises the stakes with data protection requirements and new user rights for transparency into how sensitive data is handled. Are you prepared for the CCPA?

    Watch this webinar with Joe Bracken, Informatica’s VP and Deputy General Counsel, Privacy, Products and Intellectual Property, as he answers 20 common questions that businesses and consumers alike should be asking about how the CCPA will impact them. Insights into the CCPA can help you on your journey with a data privacy governance approach to new compliance obligations and consumer rights about to take effect!
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Recorded: Oct 2 2019 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • The Football Association Wins with Post-Event Survey Overhaul
    The Football Association Wins with Post-Event Survey Overhaul
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Phil Roughsedge, Insight Officer, The Football Association Recorded: Oct 1 2019 52 mins
    "There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains, and achieved great success.

    Learn how The FA refreshed and reinvigorated a long-standing post-event tracking study. By willing to risk historical data for future success, they stepped back and reviewed the entire program. Working with key stakeholdres, they updated the questions and capitalized on FocusVision Decipher's capabilities with customer branding, interactive question types, and ensured it was mobile first. The result? On-point questioning, improved respondent experience, better data quality, and tangible KPIs for multiple departments.

    In this webinar, we will cover:

    - How 'risking' historical data is outweighed by improving the quality of the data gathered
    - Refreshing a tracking study doesn't mean giving up on all that's gone before
    - Taking a mobile-first approach really does work"
  • Back to Basics: Dashboards 101
    Back to Basics: Dashboards 101
    Raphael Peguet, Sr. Solutions Consultant Recorded: Oct 1 2019 38 mins
    Everyone loves a great dashboard. Effective dashboards provide key metrics to users at-a-glance and allow the business, or its customers, to discover details in data that are relevant to their specific needs. Unfortunately, assembling a great dashboard is not a simple task. There are endless options including what data to include, how to format it, and how to strike the right balance between a personalised and flexible dashboard experience. So what should you consider when creating your own dashboards?

    Join Raphael Peguet, TIBCO JaspersoftⓇ senior solutions consultant, as he breaks down the various styles of dashboards and shares tips and tricks for creating great dashboards that you can incorporate immediately into your own projects.

    In this webinar you will learn

    -The concepts and components of effective dashboards
    -How to assemble a dashboard
    -How to design data so it’s personal, visually appealing, and helps bring insight
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Recorded: Oct 1 2019 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • CDPs: Choosing the Right Type for Your Customer Data Strategy
    CDPs: Choosing the Right Type for Your Customer Data Strategy
    Elizabeth Marshall, Manager, Solution Consulting North America - Northwest and Central at Tealium Recorded: Sep 30 2019 41 mins
    From clicks to calls, companies have a ton of customer data. Managing that data is a key business challenge, which is why so many companies are turning to Customer Data Platforms. As more vendors crowd into the CDP space, there are two clear CDP styles emerging: data-focused and campaign.

    Before choosing a CDP, it’s critical to put a customer data strategy in place first that aligns with one of these CDP styles. The strategies and CDP you choose will have a huge impact on your team’s day-to-day operations, your customer’s experience, and your ability to manage a real-time, compliant customer data supply chain.

    In this session, you’ll learn the key differences between data-focused and campaign-focused CDPs, as well as:

    - Why your CDP strategy should be a company-wide initiative, not just marketing-driven
    - How a CDP will help you overcome the challenges of collecting and activating customer data
    - Why a CDP initiative is a perfect opportunity to bridge the divide between marketing and IT teams
  • Oracle Cloud Infrastructure - What makes it unique for your Oracle workloads
    Oracle Cloud Infrastructure - What makes it unique for your Oracle workloads
    Micheal McKee, Director of Oracle Practice at Pythian; Simon Pane, Principle Consultant; Nelson Calero, Principle Consultant Recorded: Sep 30 2019 48 mins
    After this webinar you will be able to: 1) Understand which services are available in OCI that could best fit your needs 2) Understand if OCI is a viable option compared to the big 3 cloud providers
    3) Understand how Oracle is positioning OCI to their Oracle base
  • Enhancing Safety, Operations, and Experience with Computer Vision
    Enhancing Safety, Operations, and Experience with Computer Vision
    Mark Jules, Global VP, Hitachi Vantara | Sameer Sharma, Global GM, Intel Recorded: Sep 27 2019 59 mins
    Video data has long supported safety and security efforts. But thanks to improvements in vision technology, machine learning (ML) and artificial intelligence (AI), and the ability to run analysis at the edge, there are innovative new uses for video data that improve safety, operations and customer experience.

    Join us in this live webinar where we’ll discuss:
    •The evolution of video technology and how it drives insights that improve the way we do business.
    •How video data and vision technology are used across various industries to drive ROI.
    •The technologies that drive these innovations and outcomes.


    About our speakers

    Mark Jules: Global Vice President, Smart Spaces and Lumada Video Insights, Hitachi Vantara

    Mark Jules leads Hitachi Vantara’s Smart Spaces business which provides solutions incorporating video technologies, internet of things (IoT) sensors and analytics to help organizations create smarter spaces that operate more efficiently. Mark served as CEO of Avrio RMS Group for more than a decade and was also the President and Founder of Protean Solutions, a provider of mobile platforms for battlefield and emergency communications.

    Sameer Sharma: Global GM (New Markets/Smart Cities), Intel

    Sameer Sharma is the Global GM (New Markets/Smart Cities) for IoT Solutions at Intel and a thought-leader in the IoT/mobile ecosystem, having driven multiple strategic initiatives over the past 19 years. He leads a global team that incubates and scales new growth categories and business models in IoT and Smart Cities. These solutions include intelligent transportation, AI and video, air quality monitoring and smart lighting in cities.

    Sameer has an MBA from The Wharton School at UPenn, and a Master’s in Computer Engineering from Rutgers University. He holds 11 patents in the areas of IoT and Mobile.
  • Mapping Big Data? How to Select the Right Map Visualization to Suit Your Needs
    Mapping Big Data? How to Select the Right Map Visualization to Suit Your Needs
    Marc Psaila, Sales Consultant, Tableau Recorded: Sep 27 2019 25 mins
    Maps are always popular visualisation types but you can rapidly be overwhelmed by the different options and there are a number of common mistakes that should be avoided.

    Beyond the typical symbol maps and filled maps, there are also some less known techniques that can also be implemented using Tableau.

    The goal of this session is to have a comprehensive view on the different techniques, how to build them and what are the advantages and limitations of each technique.

    Regardless of your level of expertise in Tableau, this session will help you to determine what map type is the best for your particular use case.
  • Enterprise Data Governance -- Dream Work vs. Team Work
    Enterprise Data Governance -- Dream Work vs. Team Work
    Thomas Brence, Dir Product Marketing, Data Quality and Governance, & Patrick Dewald, Sr. Dir of Data Governance Strategy Oct 23 2019 6:00 pm UTC 39 mins
    For too long, Data Governance was seen as a hindrance to growth in organizations. Often stuck with the same perception as Legal or Regulatory, the Data Governance team was seen as red-tape. In order to overcome this perception, effective data governance leaders have turned to Collaboration instead of Control. By working with each team across the organization, effective data governance leaders can overcome the stigma and ensure that enterprise-wide programs can be built and goals can be met.
  • Power of Product Data Series: Stop Hiding Product in Your Taxonomies
    Power of Product Data Series: Stop Hiding Product in Your Taxonomies
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Oct 24 2019 5:00 pm UTC 15 mins
    Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk drawers” that hide product from customers. In this talk, EIS discusses why “junk drawers” can be a problem in taxonomy and shows how to avoid (or at least manage) them for improved customer engagement.
  • Heute die Datenplattform für morgen bauen!
    Heute die Datenplattform für morgen bauen!
    Barbara Hofmann & Kolja Rödel - Woodmark Consulting, Carsten Weidmann - Exasol Oct 25 2019 8:00 am UTC 60 mins
    Im Zuge des Digitalisierungstrends haben sich neue Gruppen von Datenkonsumenten und Datennutzern herausgebildet. Neben den Business Anwendern finden sich mittlerweile auch Data Driven Developer und Data Scientists, welche Anforderungen an moderne analytische Architekturen stellen.

    Zu den klassischen Data Warehouse Architekturen haben sich in den letzten Jahren Data Lakes gesellt, welche die Lücke zu polystrukturierten Daten geschlossen haben. Es ergibt sich eine hybride Landschaft, die einen ganzheitlichen Ansatz erfordert, um effektiv Mehrwert zu schaffen.

    Zum Thema Integration neuer Datenquellen in eine moderne hybride Analytics- Architektur zeigen wir anhand eines Use Cases zu Twitter Daten die Verknüpfung der heterogenen Technologien Rest-API, Kafka, Spark, HDFS, Hive, Exasol aus dem BI- und Big Data Einsatzfeld auf.
  • In The Moment Customer Insights: A Guide to Qualitative Mobile Research
    In The Moment Customer Insights: A Guide to Qualitative Mobile Research
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Emily Eichelberger, Product Manager, FocusVision Oct 29 2019 6:00 pm UTC 46 mins
    "Only mobile provides an in-the-moment, un-biased glimpse into a customer's life, as they live it. Mobile qualitative research is a flexible approach to gathering deep insights through your customers' lens.

    In this practical session, we'll discuss activities best suited to mobile qual research and how to enhance social engagement between participants. We'll also provide a live demonstration of the features within the FocusVision Revelation mobile app.

    In this webinar, you will learn:

    - Activities optimally suited to mobile qualitative research
    - Tips on how to enhance social engagement between participants
    - How to use our FocusVision Revelation Participant App"
  • Product Data - the Great Enabler for IoT, Marketplaces, and more
    Product Data - the Great Enabler for IoT, Marketplaces, and more
    David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, Honeywell Nov 6 2019 6:00 pm UTC 59 mins
    In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
    Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

    In this session our leadership panel discuss:
    •    What is enriched product data
    •    Enhancing your brand position and value to customers
    •    How enriched product data enables innovation
    •    Preparedness for interoperability

    This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
  • Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Aliza Pollack, Owner, Aliza Pollack Consulting Nov 12 2019 7:00 pm UTC 61 mins
    "What we know: The internet has disrupted the marketing funnel. It's no longer a straight line - that marketers draw and lead - from brand awareness to purchase. It's more of a jigsaw puzzle. Wouldn't it be great to have some sort of insight tool that can shed light on the real customer path - the behaviors, attitudes, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients.

    In this webinar, we will cover:

    - How customer journey maps can serve multiple teams across an organization (and help unify said organization)
    - Key steps to create a successful customer journey mapping project
    - How to approach a basic customer journey mapping project - as the researcher"
  • Power of Product Data Series: The Power and Peril of Global Attributes
    Power of Product Data Series: The Power and Peril of Global Attributes
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Nov 14 2019 6:00 pm UTC 15 mins
    Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.
  • Instaclustr's Open Source Tools For Cassandra - LDAP/Kerberos, Prometheus Export
    Instaclustr's Open Source Tools For Cassandra - LDAP/Kerberos, Prometheus Export
    Adam Zegelin, Co-Founder of Instaclustr Nov 19 2019 6:00 pm UTC 60 mins
    This session walks devs through Instaclustr's Cassandra tools and how they add key functionality and ease-of-use to their deployments.
    -An LDAP authenticator plug-in for Cassandran. The open source LDAP authenticator plug-in works closely with the existing CassandraAuthorizer implementation. The plug-in enables developers to quickly reap the benefits of secure LDAP authentication without the need to write their own solutions, and to transition to using the authenticator with zero downtime.
    -A Kerberos authenticator plug-in for CassandranThe open source Kerberos authenticator plug-in enables Cassandra users to leverage Kerberos’ industry-leading secure authentication and true single sign-on capabilities. The open source project also includes a Kerberos authenticator plugin for the Cassandra Java driver.
    - Cassandra Prometheus Exporter. The cassandra-exporter is a high-performance metrics collection agent that allows for easy integration with the Prometheus monitoring solution. It has been designed to collect detailed metrics on production-sized clusters with complex schemata with minimal performance impact while at the same time following Prometheus's best practices for exporting metrics. - Additional utilities and debugging toolsnIncluding a utility to assist with backup and restore to various cloud providers, and tools to provide debug-level information about SSTables. - A Cassandra operator for running and operating Cassandra within KubernetesnThe open source Cassandra operator functions as a Cassandra-as-a-Service on Kubernetes, fully handling deployment and operations duties so that developers don’t have to. It also offers a consistent environment and set of operations founded on best practices, which is reproducible across production clusters and development, staging, and QA environments. The audience for this presentation will learn the specifics of how to implement – and get the most out of – these open source solutions.
  • Why Brand Message Dilution Hurts In The Experience Economy
    Why Brand Message Dilution Hurts In The Experience Economy
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Christopher Wallace, President, InnerView Nov 26 2019 7:00 pm UTC 55 mins
    Brands are spending more than $200 Billion on marketing and advertising annually, yet the advertisements customers see are only part of their experience with a brand. The true faces are the people who represent the company - the front-line employee and partners who interact with customers every day. This leads to the question: are Marketing and front-line employees telling the same story? And if not, what is the business impact of misalignment? These are the questions that InnerView and FocusVision set out to answer in freshly-released research talking to 250 senior business professionals in Marketing, Customer Experience, and Product. Join Chris Wallace, President of InnerView and Zoe Dowling, SVP Research at FocusVision, as they discuss the findings.

    In this webinar, we will cover:

    - What customer research companies are doing and are they leveraging it to its full extent
    - The link between brand promise and brand experience, and the cost of misalignment
    - The need for dynamic conversations, with your customers and your employees"
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Feb 18 2020 6:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Mobilize Me!! - Mobile Survey Design Enhancements
    Mobilize Me!! - Mobile Survey Design Enhancements
    Zoe Dowling, Ph.D., FocusVision, Roddy Knowles, Dynata & Ted Saunders, MaritzCX Dec 3 2019 7:00 pm UTC 55 mins
    Mobile Survey Design. We've got this, right? Well, not quite. While we've learned a lot over the years, we continue to learn more all the time. And as mobile design evolves, we continually need to monitor whether we are making the best use of the small screen. This is as important for data quality as it is participant experience.

    Recent research-on-research jointly conducted by MaritzCX, Dynata, and FocusVision, sampled nearly 3,000 survey respondents to better understand the preferences of mobile and non-mobile respondents and explore optimal ways to present multi-attribute grids, NPS, lists and pagination.

    Join MaritzCX's Ted Saunders, Dynata's Roddy Knowles, and FocusVision's Zoe Dowling, as they discuss the research findings and the displays that improve respondent experience and capture higher quality responses.

    In this webinar, we will cover:

    - Where we are with mobile completion rates
    - Findings from the research-on-research
    - The need to continually review and evolve mobile survey design best practices
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success
    Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Dec 4 2019 6:00 pm UTC 53 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • Power of Product Data Series: Taxonomy Design Can Make/Break Browse Experience
    Power of Product Data Series: Taxonomy Design Can Make/Break Browse Experience
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Dec 5 2019 6:00 pm UTC 15 mins
    When designing a display taxonomy, many sites lose track of the customer journey at *each step* into a lower level. This can negatively impact the user experience – driving users away or inadvertently guiding them to the wrong part of your site. In this discussion, our digital commerce experts break down the design of design taxonomies and shares some tips and tricks to keep your design user friendly while accelerating discovery.
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Mar 18 2020 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat

    More speakers coming soon!
  • The Future of Open Source 2020 + Beyond
    The Future of Open Source 2020 + Beyond
    Ben Slater, CPO, Instaclustr Dec 10 2019 6:00 pm UTC 60 mins
    This webinar will overview the key trends that Instaclustr is seeing in adoption of open source solutions for large scale, high reliability applications. What are the predominant use cases and technologies and what approaches are driving he most successful adoption? Looking forward, we will survey the trends shaping the development and proliferation of open source technology and how enterprises can shape their technology strategic to take advantage of these developments.
  • Insights: The Missing Piece in Your Marketing Data
    Insights: The Missing Piece in Your Marketing Data
    Zoe Dowling, Ph.D., SVP Research, FocusVision Dec 10 2019 7:00 pm UTC 47 mins
    A freshly released Forrester study, commissioned by FocusVision, shows that how a customer feels about your brand is 1.5 times more likely to drive a positive business outcome (i.e. purchase, loyalty, advocacy).  With this in mind, it's essential to understand your Customer Truth - how they think, feel and act to create experiences that drive business outcomes.

    Yet we rely on our marketing dashboards to provide data on how we are doing and whether we need to change course.  But it only tells one side of the story.  To succeed in creating great customer experiences, you also need the other side - the small data gathered by talking directly to your customers.

    In this webinar, you will learn how to:

    - Get insights that are essential to build the right experiences
    - Really know your customers and how this data can be used across the board
    - Add customer research to help build your marketing foundation and inspire your work"
  • Model driven decision making (Session1: Concepts)
    Model driven decision making (Session1: Concepts)
    Dirk Lerner - Tedamoh, Mathias Brink - Exasol, André Dörr - Exasol Dec 12 2019 5:00 pm UTC 90 mins
    The fictitious company FastChangeCo has developed a possibility to manufacture Smart Devices. With each of these devices, a large amount of (sensitive) data is generated. Based on this data, FastChangeCo aims to make forward-looking decisions. On the one hand, this is intended to encourage customers to make targeted purchases, but also to significantly improve the quality of existing products and develop future products. In this presentation, the speakers will show how FastChangeCo has achieved its goals by rapidly building the required computing capacity in its Hybrid Cloud Data Warehouse architecture using existing enterprise technologies.
    In this presentation, the speakers will show how FastChangeCo has achieved its goals by rapidly building the required computing capacity in its Hybrid Cloud Data Warehouse architecture using existing enterprise technologies. The elasticity thus achieved contributes significantly to a cost-efficient solution.
  • Model driven decision making (Session1: Concepts) - Deutsch
    Model driven decision making (Session1: Concepts) - Deutsch
    Dirk Lerner - Tedamoh, Mathias Brink - Exasol, André Dörr - Exasol Dec 13 2019 8:00 am UTC 90 mins
    The fictitious company FastChangeCo has developed a possibility to manufacture Smart Devices. With each of these devices, a large amount of (sensitive) data is generated. Based on this data, FastChangeCo aims to make forward-looking decisions. On the one hand, this is intended to encourage customers to make targeted purchases, but also to significantly improve the quality of existing products and develop future products. In this presentation, the speakers will show how FastChangeCo has achieved its goals by rapidly building the required computing capacity in its Hybrid Cloud Data Warehouse architecture using existing enterprise technologies.
    In this presentation, the speakers will show how FastChangeCo has achieved its goals by rapidly building the required computing capacity in its Hybrid Cloud Data Warehouse architecture using existing enterprise technologies. The elasticity thus achieved contributes significantly to a cost-efficient solution.
  • How Insights Can Help Brands Hit the Right Note When Supporting Causes
    How Insights Can Help Brands Hit the Right Note When Supporting Causes
    Zoe Dowling, Ph.D., SVP Research, FocusVision Dec 17 2019 7:00 pm UTC 39 mins
    "It's long been recognized that brands need to identify and operate by their 'greater purpose'; to stand for something beyond their immediate functional benefits.  For some brands, this is ingrained in their DNA and it fuels each move they make (think Patagonia and The Body Shop).  For others, it make be on a smaller scale, championing causes at varying levels from local ads to large national sponsorships.  When it comes to socially charged causes, the waters can be challenging to navigate - how to support without offending.

    Given this backdrop, we wondered how brands have been navigating causes around diversity and inclusion; specifically showing support for the LGBTQ community.  So we asked.  We spoke to 1,500 people across the US to explore their feelings on LGBTQ in advertising, whether brands were doing an appropriate job representing the community and how this impacted their purchasing decisions.  Join us to hear what we learned, both around consumer sentiment as well as the role of insights in helping brands hit the right now.

    In this webinar, we will cover:

    - The results of our recent study into LGBTQ representation within advertising
    - Implications for brands as they look to support a social cause
    - A reflexive look at our study and what we'd do differently next time around"
  • Model driven decision making (Session 2 - Deep dive)
    Model driven decision making (Session 2 - Deep dive)
    Dirk Lerner - Tedamoh, Mathias Brink - Exasol, André Dörr - Exasol Dec 19 2019 5:00 pm UTC 90 mins
    The fictitious company FastChangeCo has developed a possibility to manufacture Smart Devices. With each of these devices, a large amount of (sensitive) data is generated. Based on this data, FastChangeCo aims to make forward-looking decisions. On the one hand, this is intended to encourage customers to make targeted purchases, but also to significantly improve the quality of existing products and develop future products. In this presentation, the speakers will show how FastChangeCo has achieved its goals by rapidly building the required computing capacity in its Hybrid Cloud Data Warehouse architecture using existing enterprise technologies.
    In this presentation, the speakers will show how FastChangeCo has achieved its goals by rapidly building the required computing capacity in its Hybrid Cloud Data Warehouse architecture using existing enterprise technologies. The elasticity thus achieved contributes significantly to a cost-efficient solution.
  • Model driven decision making (Session 2 - Deep dive) - Deutsch
    Model driven decision making (Session 2 - Deep dive) - Deutsch
    Dirk Lerner - Tedamoh, Mathias Brink - Exasol, André Dörr - Exasol Dec 20 2019 8:00 am UTC 90 mins
    The fictitious company FastChangeCo has developed a possibility to manufacture Smart Devices. With each of these devices, a large amount of (sensitive) data is generated. Based on this data, FastChangeCo aims to make forward-looking decisions. On the one hand, this is intended to encourage customers to make targeted purchases, but also to significantly improve the quality of existing products and develop future products. In this presentation, the speakers will show how FastChangeCo has achieved its goals by rapidly building the required computing capacity in its Hybrid Cloud Data Warehouse architecture using existing enterprise technologies.
    In this presentation, the speakers will show how FastChangeCo has achieved its goals by rapidly building the required computing capacity in its Hybrid Cloud Data Warehouse architecture using existing enterprise technologies. The elasticity thus achieved contributes significantly to a cost-efficient solution.