Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.
Data is an organization’s most valuable asset. But capturing that value is impossible if data is locked away from the frontline business users. Join ThoughtSpot’s Chief Customer Evangelist and former Director of BI at Disney, Doug Bordonaro, for an in-depth discussion of best practices, and top pitfalls, BI teams are deploying to deliver governed self-service analytics company-wide and improve their competitive advantage.
In this webinar we will cover:
* Best practices for driving analytics adoption company-wide within a governed environment
* Top analytics use cases for building your organization’s competitive advantage
* Live demo of ThoughtSpot’s search-driven analytics
Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service exploration has evolved considerably in the past 5 years. Today, companies in every industry are strengthening relations with customers and suppliers by productizing their data to make it accessible where people need it, when people need it.
In this webinar you'll learn about:
- The evolution of embedded analytics
- Applications and use cases for embedded analytics
- Whether to build or buy analytics to embed in applications
- Technology today that is making it possible to monetize data
Status Quo Marketers hold on to a bygone era of advertising by flooding the market with cross-channel promotions and messaging in the hopes of grabbing an individual’s attention. They struggle to absorb, and maybe, ignore critical facts about how consumer behavior has changed. Connected Marketers, on the other hand, understand that grabbing a person's attention involves a value exchange. These marketers use insights and data to learn when and where to reach the individual and how to meet her needs, on her terms.
In this live Q&A, we’ll discuss what it means to be a Connected Marketer and why it’s critical to make that shift now. We’ll explore:
- Attributes of the Connected Individual and the Connected Marketer
- How marketers use data and insights to engage with consumers
- Shining examples of companies who embrace connected marketing
- How to make the shift now
Welcome to the last mile of security hardware disruption.
Join iboss and 451 Research analyst Dan Cummins to learn actionable strategies for overcoming the technical and operational challenges of securing modern networks with remote offices and mobile workers.
You’ll hear in-depth, real-world customer success stories detailing their move from traditional, appliance-based secure web gateways to a distributed gateway platform.
No change to network topology. No more buying hardware. No more private network links.
Learn the tips and tricks from the field you need to ensure application success on Cassandra
With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.
Our 45 minute live webinar will provide you with vital tips and "lessons learned" to ensure your cluster runs smoothly.
What you’ll discover:
-The most common operational problems in Cassandra, and how to solve them.
-How to diagnose and resolve unexplained performance problems
-How to design your cluster to maximize availability
-How to monitor for early warning signs
-Expert tips and tricks from the field
SplashBI's CMO, Marc Ramos, discusses the how BI is evolving into more than just a high level analysis tool. Today, all aspects of the organization are crying out for access to data, and they want to get to it themselves. Self-Service BI tools like SplashBI are filling the gaps and helping everyone get access to their data.
And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:
1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources
2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top
3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
Advances in marketing technologies and the automation of processes have been on a huge upswing in the past several years, and for good reason.
The problem marketers and business leaders face today isn't from a lack of data; it's just the opposite: Businesses can easily drown in the deluge of data that they are collecting from so many sources and in so many formats, and the quality of the data can't always be guaranteed. With the right technology, companies can effectively see, understand, and share data insights across their organization.
Join Informatica and Tableau on this webcast, sponsored by CRM Magazine, and you will learn how:
•Great data quality will improve marketing ROI and create excellent customer experiences
•Master data management, data hubs, and automation will provide more accurate, real-time data and reduce errors
•The disparate sources of data can be combined for a more holistic view of what's happening
•Data and application integration is absolutely key to leveraging the data you have for more effective marketing campaigns
•Best practices can be used to create a data-driven culture
The key to great marketing is entirely in your control.
Special Promotion for the TIA 5G Breakfast, April 28, in Boston. Visit TIAonline.org to learn more and use code 5G-WEBCAST for 20% discount.
Special promotion for TIA Executive Connectivity Jam, June 5-8, Dallas, TX. Visit TIAConnectivityJam.org. Code: 2017CJ-WEBCAST for 10% discount.
This year, it is expected that 74% of all online traffic will be video with a combination of network broadcasters and Over The Top (OTT) content providers bringing compelling content to and through the Internet. 55% of people in the United States watch video online every day. Facebook, Snapchat, Twitter and Tumbler have launched live streaming capabilities. Twitch, the number one online gaming video platform, sees 9.7 million daily active users (DAUs), with 2 million users broadcasting live streams each month. eSports is a huge gaming draw with some companies seeing upward of 96 million monthly average users (MAUs). And we haven’t even mentioned augmented and virtual reality, yet.
Network speed, capacity and flexibility to meet the growing demand are improving - but not fast enough and with significant needs still not being addressed. This panel will look at the challenges facing getting video to and from end users including: how to manage the need to deliver to both broadcast and OTT; how to ensure seamless customer experiences; what to expect as 4K and higher resolution cameras become ubiquitous; what network buildout and optimization need to take place to ensure the demand for ultra high speed broadband is met.
You can continue the conversation after the webcast during the upcoming TIA Connectivity Jam, being held June 5-7 in Dallas, TX.
-- Bo Daly, President and Chief Business Officer, Super Evil Megacorp
-- Yuval Fisher, CTO MVPD, Imagine Communications
-- Kevin Gage, EVP Strategic Development and Chief Technology Officer, ONE Media
-- Rashmi Misra, Worldwide General Manager Digital Video Services, Hewlett Packard Enterprise (HPE)
Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.
You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.
Attend this webinar to learn how you can:
•Quickly visualize and monitor the health of your Marketo data
•Fix the most impactful data quality problems right inside Marketo
•Enrich your data with business and/or consumer information
In today’s retail industry, the customer service bar is set higher than ever—the nice-to-haves are now the must-haves, and if you don’t offer them, customers will turn to other retailers who do. From print ads to e-commerce to brick and mortar, customers expect a unified experience across all sales touchpoints, otherwise known as an omnichannel experience.
How do you know what the customers want? A data-driven strategy is key to deepening consumer understanding, increasing engagement, and maintaining a seamlessly integrated customer experience.
With the right analytics approach, you can increase efficiency and improve results through:
During this 45 minute webinar Ronald will propose a structured journey to achieving these goals, Ian will bring those steps to life through a practical demonstration of Pyramid Analytics’ BI Office in a retail environment and Martin will provide perspectives from his experience as Technology Director at Liberty Ltd and Head of Strategy and Architecture with Harrods.
The value of search in B2B marketing is beyond question. Marketers spend massive amounts of time and money on selecting, revising and purchasing keywords in an effort to drive visits to their website, raise brand awareness and influence buying decisions. For marketers who want to reach their target buyers during the pivotal first moment of research, being able to understand, harness and measure online research and search data is no longer negotiable. But staying up-to-date and on top of the ever-changing world of search marketing is no easy task.
Join BusinessOnline and 6sense as we discuss how marketers can use search as a key tactic in their arsenal and leverage online research to power their account-based marketing and sales efforts.
The webinar will cover:
•Current search trends throughout B2B industries
•Search engine marketing, search engine optimization and everything in between
•The value of search data in marketing and sales
•The future of search data
Learn how Alliant Credit Union is leveraging new industry standards and leading technology to service loans in a more effective and efficient manner. Alliant Credit Union (ACU) handles $9.3B in total assets around the US, which includes purchased mortgage loans from various lenders. Efficiently on-boarding new and existing lenders is key to servicing these purchased loans. During this webinar, you'll learn about the industry challenges, how Alliant works with Eccella to use Informatica B2B to onboard and process mortgage loan application more effectively, and how this technology can apply to your future challenges.
Information governance (IG) is a hard nut to crack in organizations, where it often lacks proper definition and eludes common user interfaces. As organizations pursue digital transformation and create, collect and use data to determine strategy and command performances, IG makes playbooks for how a modern workforce should appropriately use and consume data assets. This webinar discusses IG as a discipline, framework and collection of technologies to identify, assess and protect information assets and respond to regulatory and litigation risks and global privacy concerns.
Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization - but how should we approach measuring account based marketing strategies? How are account based attribution models different from more traditional models?
In this webinar we will explore how to think about account based multi-touch marketing attribution and provide practical advice on how to get started. We'll also show example dashboards and business use-cases for the derived metrics.
Join us to get your questions answered so you can get started with your own modeling!
Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.
The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.
But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:
- Turbocharge ROI across all your marketing channels
- Grow your funnel with one-to-one marketing to customers most likely to buy
- Predict the customers most likely to buy, and increase per-purchase spend
Self-service analytics solutions often quickly expose data quality issues that you may not even realize exist. Unfortunately, inaccurate data undermines the value of analytics. If people don't trust your reports, they won’t use them. Since self-service analytics credibility, adoption and success hinges on accurate data, data quality should be given more attention as you implement these solutions.
Please join me in this informative session to learn how to address common data quality issues. We will cover practical recommendations, review top data quality solutions, and share additional lessons learned.
Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.
In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.
About the presenters:
Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.
Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
Digital transformation is a pressing concern for most organizations. At the very heart of digital transformation is the idea of better serving your customers by using new digital data sources to understand them deeply, and using that information to improve the customer experience.This transformation is being driven by four c-level roles - the Chief Analytics Officer (CAO), the Chief Data Officer (CDO), the Chief Marketing Officer (CMO) and the Chief Customer Officer (CCO). They are all coming at the same challenge with different customer perspectives - data, analytics, acquisition and experience. A new category of software, Customer Intelligence Management, is rising up to address all of their perspectives.
In this webinar, you will learn how to combine different sources of big, unstructured and structured customer data into a Customer 360. You’ll see how that data can be enriched, analyzed and discovered to create unique and actionable insights. And you’ll see how the customer journey and each individual customer experience can be improved with an Intelligent Customer 360.
You will hear from an industry expert, Sheryl Kingstone, Research Director of Business Applications at 451 Research , about organizational strategies to profit from digital transformation and become much more customer-centric. And you’ll hear from David Corrigan, CEO of AllSight, about how leading organizations are using new big data technology and Customer Intelligence Management Systems to improve the customer experience considerably.
For B2B marketers looking to regain control in an increasingly digital and programmatic world, marketing analytics technology has proven to be a powerful enabler. With marketing budgets ranging from the high thousands to multi-millions, marketers rightly continue to focus on driving the customer experience to compel engagement and, eventually, convert business.
Unfortunately, marketers are only able to track, measure, and derive data value from less than 10% of that spend. This leaves B2B marketing with ‘The 90% Problem:’ when there’s a greater percentage of buyers participating in a marketing campaign than those who ever actually raise their hand. While this audience consumes 90% of a marketer’s budget, time, and effort – and also plays a significant role in a buying decision – their anonymity makes it difficult to take advantage of the data and analytics that can inform marketing and sales strategy in a more comprehensive, efficient and cost effective way.
Join this webinar to hear Amar Doshi, VP of Product at 6sense, share:
1.An introduction to The 90% Problem, and how marketers and marketing technologies are solving it.
2.How The 90% Problem impacts predictive analytics and what it means for the future of marketing analytics.
3.Tactical next steps B2B marketers can take today to set their companies up for a successful data-driven tech stack.
How can your enterprise better manage multiple cloud and non-cloud IT environments to accelerate your digital business?
Join us, along with Dimension Data, as we discuss:
-The most common challenges faced when managing multiple IT environments
-The types of challenges enterprises face in different countries
-Which applications should be hosted in which environment
-How to manage these environments more easily
Discover the five critical ways to go beyond spreadsheets.
For many, Excel is the go-to analysis tool of choice. However, for finding real insight from large volumes of data, spreadsheets simply won’t provide you with the answers you seek. In today’s data-driven world the real data wins are found in visual analysis.
Watch this webinar to learn how to:
-Avoid the drawbacks of using spreadsheets for data analysis
-Leverage all of your data, no matter how big or where it lives
-See the whole picture with data blending and cleansing
-Create fast and interactive dashboards
With attributes, variables and clusters, even the vocabulary of statistical sampling can be challenging to the lay investigator. However, proper understanding and command of these terms is essential to mastering the tools and techniques necessary for preparing statistically-valid random samples. This skills-based webinar will review important sampling terminology, the benefits and applications of sampling to healthcare audits and investigations, and include demonstration of preparing a sampling data set with OIG’s commonly-used RAT-STATS.
There’s a lot of data available to B2B marketers, but having the right data is the first step toward building an effective account based marketing strategy. But what is the right data, and how do you apply it?
When account based marketing is done right, sales and marketing teams can align behind the best prospects to target and develop messages that resonate with these prospects. This webinar will help you:
- Recognize the right data for account based marketing campaigns
- Apply that data to create hyper-relevant campaigns
- Measure and continually optimize your ABM campaigns
Moderated by John Donlon, research director at SiriusDecisions, and featuring presentations by Mark Godley, CRO of HG Data, and Vin Turk, COO of Madison Logic, this webinar demonstrates the type of data you need to succeed in your programs. Vin and Mark will also share use cases as to how data is helping them deliver extraordinary results in real-world ABM programs.
Many of our customers sought out Cylance because it is highly effective in preventing ransomware attacks. We have learned firsthand how ransomware is affecting organizations of all sizes, and across all industries. In this live demonstration, Brian Robison, Senior Director, Technical Marketing at Cylance® will show how ransomware works. He will launch several attacks on unprotected machines to deliver a real-world view into how ransomware compromises systems, and how Cylance prevents ransomware attacks.
Brian will provide a live demonstration of CylancePROTECT® blocking attacks, and will discuss:
•Different ransomware types
•Delivery methods, including drive-by downloads and fileless malware
•Why launching attacks is cheap and easy with ransomware-as-a service
•How Cylance prevents both file-level and disk-level encryption
As a partner in the oneM2M global IoT standards development Partnership, TIA supports its deployment around the world. oneM2M is designed as an architecture and standards platform for IoT deployments in many industry sectors including Smart Cities, Industrial Automation, Home Automation and eHealth and Telemedicine, among others.
Now in its second published release, it is being deployed in a number of projects.
Now in its second published release, it is being tested for resilience as an IoT standard in a number of projects. This webcast will focus on:
• 3 projects such as Korean Smart Cities(Busan, Ilsan) and Wise-IoT which is the Joint European-Korean project.
• In England, U.K.’s oneTRANSPORT intelligent system trial which serves four U.K. counties. This trial involves England’s highways transportation agency and two private sector sensor-network owners over a single, interoperable IoT platform powered by the oneM2M™ standard.
• Overview of oneM2M certification(including background of the need for oneM2M certification program).
• Introduction of Certified Product (Target service and use cases are included per each company).
• An update from the National Institute for Science and Technology (NIST) on its IoT-enabled Smart City Framework and oneM2M smart city collaboration.
-- Ken Figueredo, IoT Strategy Industry Advisor, InterDigital
-- Sookhun Jeon, Telecommunications Technology Association (TTC)
-- JaeSeung Song, Assistant Professor, Software Engineering and Security group (SESlab), Computer and Information Security Department, Sejong University
-- Dr. David Wollman, Deputy Director, Smart Grid and Cyber-Physical Systems Program Office NIST
To speak to TIA about oneM2M for further information, contact: Victoria Mitchell, Director, Global Standards Programs, at firstname.lastname@example.org.
To learn more about oneM2M, visit: http://www.onem2m.org/
To learn more about oneM2M certification by TTA, visit: http://www.onem2mcert.com/main/main.php
•The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:
•APAC Enhancements including Native Support for Macau
•Iran – Postal Code Updates
Athenahealth is on a mission to ‘unbreak’ the US health care provider experience, and they are using data to do it. With a new Snowflake data warehouse and Looker data platform on top, data analysts at Athenahealth are delivering data to more people in their organization, and improving patient experience in the US healthcare system.
In this webinar, you'll hear from Greg Joondeph-Breidbart, Senior Manager of Data Engineering at Athenahealth, on why they moved from legacy systems to the cloud. They now have:
- Iterative product analytics which allow them to continually update, analyze and tweak their product without fear of adjusting their schema or redefining business logic
- Row-level details so the people closest to the data can drill into the why behind every report and take action on any inconsistencies immediately
- Feature-rich reporting that leverages Snowflake’s unique concurrency functionality and simplicity with the power and flexibility of Looker’s modeling layer
Understanding the customers’ business model and reaching a healthy consensus between the push of technology (e.g., IoT and 5G) is required in data center design and planning to meet the demand for ubiquitous coverage and the demand of data anytime, anywhere. This presentation will provide an overview of data center design, the changes in the upcoming revision of ANSI/TIA-942 Telecommunications Infrastructure Standard for Data Centers, and review use cases in the implementation of ANSI/TIA-942.
Henry Franc, RCDD OSP CDCDP, Belden Canada
Jonathan Jew, J&M Consultants
Glenn Sexton, President and Principal Consultant, NIS
About TR-42 Telecommunications Cabling Systems Committee:
The TR-42 Telecommunications Cabling Systems Committee develops and maintains voluntary telecommunications standards for telecommunications cabling infrastructure in user-owned buildings, such as commercial buildings, residential buildings, homes, data centers and industrial buildings. The generic cabling topologies, design, distances and outlet configurations as well as specifics for these locations are addressed.
The ANSI/TIA-942 Telecommunications Infrastructure Standard for Data Centers is developed by the TR-42.1 Generic and Premises Cabling Subcommittee. TR-42.1 develops and maintains cabling standards for generic customer-owned telecommunications networks. These standards are intended to specify open systems designed to support a wide variety of voice, data, video, and other low voltage, power-limited applications. TR-42.1 also develops and maintains telecommunications cabling standards for premises networks such as commercial buildings, data centers, building automation, etc. This Subcommittee specifies cabling system topology, architecture, design, installation, testing and performance requirements. Go to https://www.tiaonline.org/all-standards/committees/tr-42 for further information.
Participate in TR-42: Contact Germaine Palangdao, email@example.com
Providing the “ultimate customer experience” is the key ingredient in every digital marketing strategy. But is decoding audience data to provide relevant, multi-channel offerings cross-device, while respecting boundaries as complicated as it sounds?
Join guest speaker Brendan Witcher, Principal Analyst at Forrester Research and Tom Wilde, Chief Product Officer at Cxense as they break down the complex world of “personalization” and how easy-to-use cloud-based solutions are changing the game for publishers and marketers alike. Register for this complimentary webinar and discover how real-time, online personalization has evolved to provide the ultimate customer experience.
Can't make it? Register and receive access to the on-demand version the day of the webinar.
Kapost’s award winning “B2B marketing operating system” helps leading companies like Linkedin, IBM, and AT&T maximize ROI around their content marketing strategies. Unfortunately, when it came to getting insights from internal systems Kapost faced the same challenges as many data-driven companies do, where business insights were trapped behind siloed data sources from a dozen different systems in multiple departments.
In this Talk, Kapost will talk about how they used a Live Data Management strategy to unify their data across systems and democratized data access so their teams could integrate new data on-the-fly, collaborate around experiments and rapidly execute on new business insights
Organizations across the business spectrum are awakening to the transformative power of data and analytics. To truly become a data-driven organization and increase analytics adoption, explore embedding analytics into apps and business processes your users already love. It is easier to bring analytics to the user than to change a user. In this session we will share “how to” embed Pyramid Analytics intelligence into your apps, lessons learned, and best practices to deliver insights when and where decisions are made.
Tableau is the one of the leading players in analytics, and like any company, Tableau needs to make decisions about sales data. As a data company, we’re always on the hunt for the best way to look at sales information to help make decisions about quota, territory management, and must-win deals.
In this webinar, see how the sales team at Tableau have made sales analytics and dashboards part of their team daily routine. We're going to dive deep into the dashboards that sales leverage to manage their time, measure performance, collaborate globally, strategically target territories, and more. Joe Clarke, Tableau's UK & Ireland SalesManager will show you how sales performance management is obtained and adopted across the organisation.
La industria de los medios digitales se está volviendo más competitiva cada día, debiendo optimizar la creatividad y el pensamiento estratégico para poder conseguir sus metas de negocio. Los ingresos digitales no compensan a los ingresos tradicionales de medios impresos, la publicidad y las audiencias están cada vez más distribuidas en entre redes sociales y distintas formas de monetización de anuncios.
Únase a Gabriel D'Onofrio, General Manager LATAM en Cxense para comprender como las 4 principales tendencias de la industria están afectando su negocio,, y conozca cuales son las opciones estratégicas más recomendables en base a casos de éxito para poder continuar creciendo en un entorno cada vez más competitivo.
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 5 will include 15 minute Tech Talks on HPCC Systems. Speakers include:
Jeff Bradshaw, Proagrica - Interlok Deep Dive
Jon Burger, LexisNexis Risk Solutions - Hive 360
Rodrigo Pastrana, LexisNexis Risk Solutions - WsSQL
Bob Foreman, LexisNexis Risk Solutions - ECL Tip of the Month
Inefficient data pulls to update stale Excel spreadsheets. Manual SQL queries against your production database. Data locked away in apps with unusable analytics interfaces. When you don’t have a solution for data, you fall back on slow, suboptimal tactics for accessing data, denying business users and decision makers access to the most accurate, up to date, and relevant information.
Learn how Talkdesk went from a chaotic world like the one above to being a company where people can easily explore data and quickly get a 360° view of every account. Using FiveTran and Looker, Talkdesk’s product manager was able to tie all their now-centralized data together to create a powerful and stable environment for data discovery.
From this webinar, you will learn:
• What a centralized data store can do for you and how you can achieve that
• Why you should be transforming your data at the time of query, not before you load it into your database
• How one man created a company-wide data platform in one month
Watch to understand how to take control of your data and use it to drive results.
Ad campaign optimization has become essential for premium publishers to continue to thrive and stay competitive in today's fast paced environment. The challenge surrounding a majority of ad opt teams today is the lack of time and technical resources.
For the past several years the focal point of development has been placed on sell side technology, but what about the buy side? Premium publishers who understand the value of their brand and inventory now have a way to automate their optimization and spend more time building the value and relationships they once had with advertisers.
Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?
Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.
- A “how-to” process for optimizing your marketing promotions through your user data
- Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
- Beginning and end snapshots of success stories of SOASTA customers using data science
Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.
But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.
Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.
In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions
Stewart Rogers, Director of marketing technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Financial services organisations are under intense pressure to identify new opportunities to grow sales. In an increasingly digital world where customers are engaged via multiple channels, financial services organizations struggle to understand all of the interactions with customers to propose more targeted solutions and drive new sales. Using new data platforms, like Apache Hadoop, and enterprise data lake management solutions from Informatica, successful organisations are building a single trusted view of customers by finding, preparing, mastering, securing, and governing data into trusted data assets.
These activities make up part of a robust Data Management approach - across people, process and technology - to validate and continually trust analysis and business decisions that arise.
Those who fail to adopt integrated and systematic approaches to data management are not only missing an opportunity, but creating compliance risk and negative customer experiences deriving from data silos spanning across the organisation.
Join Informatica and Entity Group on this webinar to learn about:
•The Data Delta (or gap in people, process and technology) which organisations face in achieving a complete ‘Single Customer View’ – and how to integrate more data faster from more data sources
•How Data Lake Management and Master Data Management collectively power a trusted single customer view
• How you can augment your trusted master customer data & identify new relationships & opportunities
GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.
Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and their explicit consent - with Master Data Management.
In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.
This session will cover:
-Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
-Benefits which can be achieved in addition to preparation for GDPR Compliance
-Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering