Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.
The marketing team’s goal is to acquire new customers and grow existing customer spend. To do this, they must have customer data that is relevant, timely and trusted. Data-driven marketers don’t just manage their new marketing applications; they actively manage their data as a strategic asset. And, as with all strategic assets, that means putting in place rigorous systems of governance to define key dimensions and the metrics to control the data that defines them.
In this session, John Donlon, Senior Research Director, at SiriusDecisions discusses a seven-step process required within the marketing department for auditing, cleansing and managing data that is sustainable and delivers tangible results.
In this webinar, you will learn how to use SAS to enhance the security, reporting and analytical capabilities of Microsoft Office while eliminating any data size restrictions. Regardless of your skill level, you will be able to harness the power of SAS from the Microsoft Office environment and take it from good to great!
During the webinar attendees will see how they can use Microsoft Office to:
* Access data from multiple sources.
* Create historical analysis and use predictive analytics.
* Disseminate findings to key stakeholders.
Getting started on an IoT project? Are you going to build a business or a liability for yourself? Canonical commissioned a research of 361 IoT professionals to find out how their projects are progressing. The findings were compiled in a report titled Defining IoT Business Models, which explored the practices of organisations currently implementing IoT projects. You can read it for yourself at http://ubunt.eu/vkTPIW
In this webinar, Canonical's EVP of Devices & IoT and 451 Research's IoT Analyst will discuss our findings as well as the challenges and opportunities businesses will face with the internet of things!
Join our webinar to find out...
>How businesses can monetise the internet of things in the long term
>What skills they need and where to find them
>How to address fundamental security considerations.
The journey to cloud is an evolution not a revolution Data management issues get amplified in the cloud because of a complex landscape across cloud and on-premise applications. When you are moving data around, data security, data governance and data quality should be a top priority. Join Joe McKendrick from Forbes and Anthony Smith, Head of Technology Solutions at JLL to discover:
•How to get the architecture right and understand what data goes to cloud and what stays on-premises, and what data management brings to the table around data quality, data security, and data governance.
•Best practices on embracing both cloud and on-premises to scale flexibly and innovate faster to meet with accessible, secure and relevant data
•How JLL is embracing both cloud and on-premise worlds for flexibility and faster development of best of breed solutions irrespective of where they are hosted. Hybrid is about digital innovations at JLL helping us scale flexibly and innovate faster to meet our customers’ needs with innovative solutions.
Real estate developers, owners and tenants are rethinking the office building experience. Not only are buildings becoming increasingly efficient in in-door energy management and operations, they are also beginning to interact with the people who work within the walls, and with the out of doors environment.
This type of sentient building design is making use of increased connectivity to and in buildings, as well as the use of sensors and IoT applications. This webcast will discuss communications and connectivity infrastructure that is being deployed in and to current real estate developments; what buiding owners, operators and tenants expect; the impact smart community development is having on smart buildings; and sample smart building IoT applications.
Yann Palmore, Vice President, Smart Building Solutions, JLL
Ray Moya, COO/CTO, Argent Associates, Inc.
>> Yann Palmore helps CRE investors, owners, and operators understand how to rethink building system infrastructure to support Internet of Things (IoT) technologies and drive smart building strategies. Yann’s key responsibilities are to guide clients through a structured process that prioritizes program goals, defines specific smart building strategies, specifies appropriate technologies, and oversees program implementation.
>> Ray Moya has over 25 years of network engineering and organizational management experience. His specializations include, wireline and wireless voice and data networks, network security, software development, and finance. He has designed, engineered and installed hundreds of Fortune 500 Company and Government networks. He leads network-consulting teams in LAN/WAN, software development, wireless technologies, and Network security.
For more about the speakers, please visit: http://www.tiaonline.org/webcast-iot-and-smart-buildings-new-construct
Join 451 Research and CenturyLink on the 20th September at 3:00pm UK time, 4:00pm CET, to discuss how enterprises are choosing and deploying digital transformation initiatives for business gain. This webinar will focus on the strategies and actions impacting the European market.
Organisations of all sizes and in every sector are busy redefining their IT priorities for a digital future, identifying the goals of enhanced customer experience, operational efficiency, business agility and improved risk management as four key pillars for their digital transformation strategies.
Digital transformation can play out differently depending on a company’s maturity, the vertical sector in which it operates, its employees, its infrastructure, and its ability to innovate. Knowing where to start, and how to maintain momentum is critical.
Join 451 Research and CenturyLink to learn how European enterprises are making assured first steps, and discover the following:
- Understand how companies with more progressive digital transformation strategies are prioritising their efforts for competitive differentiation, changing the nature of their business with innovative technologies, and making service provider choices to accelerate results.
- Gain insights and recommendations from a major survey of the IT priorities of enterprises in Europe.
- Identify the key shifts in business context that will continue to shape digitisation efforts, and how these need to be reflected in a digital transformation roadmap for IT organisations.
Customizing the online experience users receive based on their context has become the holy grail of personalized marketing. But do we know as much about our users as we think we do or are we making assumptions? What knowledge can we realistically gather and what can we do with it? In this presentation, Paul Boag looks at context and how it can influence our digital products and services.
By the end of this webinar you will:
• Have a better understanding of the different context that impacts user behavior
• Have a clear path to discovering more about the user's context
• Know how to target users based on their context and what exactly is possible
• Be aware of the dangers involved in making assumptions and know how to avoid them
In a rapidly evolving and digitized economy, the adoption of cloud services is accelerating for companies both small and large who want to remain competitive and relevant to their market and clients. Network transformation becomes critical for enterprises to support these cloud initiatives and in this context the emergence of SD-WAN is very timely. If you are considering SD-WAN to access cloud applications and leverage the Internet for your wide area network, this webinar will provide insight into real life SD-WAN deployment considerations. This knowledge will help you fast track your SD-WAN decision-making process and avoid costly mistakes.
Join this webinar to learn:
• How connectivity and security need to be a critical consideration of SD-WAN deployment, both at the data center and small branch office level
• How SD-WAN network analytics can provide you with detailed visibility into the behavior of your network and can help your IT organization better manage workload and performance
• Why it’s important to select a partner who is flexible and can offer choices from the design, deployment and management of the transformation
• And more
It's a perfect storm... If you are like most Organizations still using Oracle Discoverer, you probably also run Microsoft products as well as Java. Did you know that these two can cause your Discoverer tool to error and crash?
As you upgrade Windows, Excel, Outlook, etc., Discoverer becomes more incompatible, and you risk your reporting infrastructure. As Microsoft releases newer versions (Windows and Office), they are moving away from Java as part of the software. Customers already are finding with Windows 7 and Office, they are experiencing issues in exporting from Discoverer from Excel. In Windows 10, Discoverer Desktop & Discoverer Administrator will, at best, have serious issues, but more likely, will not work at all.
Additionally, as you upgrade ANYTHING in Oracle, it will require you to upgrade your Java version to ensure security is maintained. Unfortunately, Discoverer's required Java version has been desupported for years, which means in the future, when you upgrade Oracle, there is a potential that Discoverer will become incompatible with any Oracle Database (or other software!).
Join our webinar as we discuss what potential issues might be encountered should you stay on on Discoverer, while running Microsoft, Java, and Oracle, as well as how you can mitigate these risks with the SplashBI platform.
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 7 will include 15 minute Tech Talks on HPCC Systems related topics. Stay tuned for more details once the agenda is finalized.
Analytics continues to be identified as a key competitive differentiator for businesses across all industries. Analytics drives better decision making through the application of a diverse set of techniques to uncover meaningful information and trends from data. Many small to mid-size companies have the potential to benefit from analytics, but aren't sure where to begin. In this webinar, will discuss:
* Understanding analytics in a business context.
* Building your analytics road map.
* Applying an effective data strategy.
* Descriptive statistics in action.
Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When organizations deploy multiple martech solutions solutions and marketing channels, like display ads, they are able to collect massive amounts of behavioral data at each of these touchpoints. While many brands are able to collect this 1st party data from each marketing touchpoint - most aren’t able to truly take advantage of the opportunity this data holds with their display ad strategy.
Brands are experiencing powerful results and driving more display ad conversions by connecting disparate 1st party data sources. Wondering how? Join this webinar to learn:
- The foundational concepts and terminology you need to know around the display ecosystem
- How Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Email Service Providers (ESPs) and other martech solutions fit into the display ad sphere and how to use this combination to your advantage
- The difference between 1st, 2nd and 3rd party data
- The powerful combination that exists in pairing a DSP with a CDP
Ted Sfikas, Director of US Engineering, Tealium
With over 10 million node hours and a petabyte of data under management globally for a wide range of clients, Instaclustr has seen it all.
Instaclustr has recently partnered with Kinetic Data to provide support through our Managed Service. Kinetic Data provides a powerful platform to build enterprise applications without expensive development and support costs. This solution extends the value of leveraging Cassandra for an enterprise software platform.
John Sundberg of Kinetic Data, the creator of Kinetic Request and Kinetic Task, and Ben Bromhead, CTO and Co-Founder of Instaclustr, will walk through the benefits of a low-code platform built on Cassandra. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
Learn how our sales intelligence solution, D&B Hoovers, can help you monitor developments at your accounts and stay informed of new opportunities with our personalized desktop, real-time alerts and notification options.
You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, and larger deal sizes leading to higher revenues. That’s great, who wouldn’t want that? But how do you get there?
Although implementing an ABS strategy varies somewhat from company to company, we’ve learned quite a bit about what it takes to do it successfully from our customers as well as our own sales and marketing teams. In this webinar, you’ll learn:
• How ABS has made our customers more effective in their sales and marketing outreach
• The process we went through to achieve ABS success
• The key ingredient to aligning sales and marketing to achieve the best results with ABS
The presenters for this webinar are Barbara Winters, Vice President of Marketing at HG Data, and Justin Kitagawa, Director of Sales and Marketing Technology at HG Data.
Industrial revolutions are epic moments and great opportunities to invest in new technologies and change the way business is done. The fourth industrial revolution, Industry 4.0, is now underway. But what is it all about?
It is characterized by an unprecedented convergence of people, systems, and devices that’s changing business models and creating new revenue opportunities; by applying streaming analytics on all big data sources to identify important moments and enable real-time action; and by interconnected devices that exchange of information to provide new capabilities and compelling customer experiences.
Are you starting to build up difficult to manage data integration spaghetti as your cloud data integrations proliferate? Organize and simplify multi-point cloud data integrations with Cloud Integration Hub, the modern publish/subscribe solution for efficiency and productivity. Reduce data transfer and API charges by removing redundant Cloud synchronizations with Informatica’s Hub for data. Jumpstart your use of the Cloud Integration Hub with the new Salesforce Accelerator. Existing Informatica Intelligent Cloud Services Premium and Advanced customers can get started right way with the one year of basic Cloud Integration Hub with their subscriptions.
In this webinar we will:
•Provide a technical overview of the key capabilities and value of Cloud Integration Hub by Informatica experts
•Demo the latest version of Cloud Integration Hub including the new Salesforce Accelerator
•Show how existing Informatica Intelligent Cloud Services customers can get started with the one year of basic Cloud Integration Hub included in their subscriptions.
Want to learn more about the Pentaho Trial? Then attend this recorded webcast that focuses on big data and data integration best practices as well as how to get the most out of your Pentaho 30-day trial.
Other topics include:
* A review the components that are part of your trial and best approach to get started
*A discussion on the best way to connect to your data and manage your analytical pipeline
* A showcase our library of videos, tutorials and documentation for a smooth trial
* Highlights of proven best practices to make the most of your 30-day download
R and Python are used by many data scientists, often bringing together teams with varied backgrounds and experiences to solve complex problems in new ways. But R and Python often lack the scalability, governance and support needed for enterprise analytics deployment. In this webinar, you'll see a demo on how SAS integrates with R and Python to increase productivity, value, maturity, and scalability of your data science efforts. Key takeaways:
• How to use R and Python with SAS while meeting statistical analysis requirements within your organization and with external regulatory agencies.
• How SAS offers the scalability, governance and support organizations require for production and operational analytics.
• When and how SAS is used with R and Python.
Die vierte industrielle Revolution – Industrie 4.0 – ist in vollem Gange. Mensch und Maschine werden durch Sensoren und Software vernetzt, sodass ein sich selbst versorgendes, autarkes System entsteht. Geschäftsmodelle verändern sich und es entstehen neue Umsatzmöglichkeiten. Der Einsatz von Machine Learning Algorithmen bedarf neuer Prozesse in Entwicklung und Test. Wo stehen Sie in Industrie 4.0?
Erfahren Sie mehr zu Machine Learning Algorithmen im praktischen Einsatz aus verschiedenen Branchen sowie mehr Details zu den Prozessen und Aufgaben innerhalb des Produktlebenszyklus (Model Management) in unserem Webinar.
In today’s mobile-only world, consumers research, engage and buy on the move and with their smart phone. They have a high expectation of choice and flexibility and are more likely to connect with brands that engage with them in their preferred mode of communication, and that includes text, talk and email. But to give consumers the choice they want, you have to understand their behavior better. In this webinar, you will learn what consumer data is available and how to form the insights you need to help you maximize the response from your campaigns, and connect better with your consumers.
About the presenter:
Matt Buckenham is consistently at the forefront of mobile technology from his first job out of school at a mobile network startup Orange in the U.K. to the startup team for MyThum Interactive, Canada’s first mobile app agency.
He has led the way for a number of other breakthrough firsts for the mobile industry that you already use or have heard of: the first international SMS agreements, mobile bookings for Air Canada, and vehicle apps for the auto industry.
One of his most rewarding projects, though, was launching “Mobile Giving” an app that was used to raise 10 million in donations for Haiti and all with the support of Alicia Keys.
In sales, the right data and analytics can be the difference between making or missing your quota. Here at Tableau, we rely on analytics to empower every salesperson to better understand their accounts, identify promising prospects, and forecast accurately. This webinar is part of the "Analytics in Action" week.
Join the live webinar with Tableau's UK Sales Manager, Joe Clarke, to see how our sales team have made sales analytics part of their team daily routine.
You'll learn how Tableau's sales organisation uses analytics to:
*Develop strategic account plans
*Align with marketing campaigns
*Define territories and lead routing
*Collaborate globally for the best customer experience
Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.
David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David Daniels – CEO & Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
Do you care about growth? Growing your business, growing your customer base and growing your revenue? Then you should care about user retention.
In this webinar, we'll set the foundation for understanding and taking action on your user retention metrics.
You will learn:
•Why retention matters
•The tools and steps to define 2 key retention metrics:
- Your critical event
- Your product usage interval
•3 methods of retention measurement and how to select which works best for you
•How to dig deeper into retention strategies for each type of user
Register to save your spot in User Retention Bootcamp.
In this webinar, we’re joined by Nick Mihailovski of Google Data Studio to explore the value of dashboards, demonstrate the simplicity and power of Data Studio, and share incredible real-world examples from leading organizations.
Join our webinar led by Nick Wildgoose – Global Supply Chain Product Leader at Zurich Insurance and Jon Ball – Senior Global Director, Analytic Consulting at Dun & Bradstreet, to hear the results of the latest market research. You’ll learn at which tiers in the supply chain disruptions are occurring more frequently and the causes of these disruptions. Nick and Jon will be providing you with a greater understanding of the challenges and opportunities facing companies across North America and Europe to improve supply chain resilience. They will also describe the innovations being brought in terms of supply chain risk assessment, technology, and transfer to help protect financial performance.
Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.
Steve Smith, CTO, Cloud, Imagine Communications
Stephen Smith is the CTO, Cloud, for Imagine Communications, where he leads the transformation of solutions to support media and entertainment markets in a future defined by IP, software, virtualization and cloud. Previously, Smith was the Executive Director of Media Systems at Starz Entertainment in Colorado, where he was responsible for the technology, implementation and operation of their Media Asset Management and Content Processing platforms. With 20+ years in the industry, Stephen has extensive experience in architecting, deploying, owning and operating complex media processing, origination and distributions systems.
Host: Limor Schafman, Content Development Director, TIA
Tune in to this webinar to understand how ordinary legacy EDI and other B2B technologies are being upgraded to handle many more standards without additional effort. Listen to the case of how one user went from a dated on-premise solution to B2B integration in the Cloud using familiar tools and practices. You'll walk away from this webinar with 3 solid actionable best practices to help you implement a future proof B2b solution.
Can government institutions use modern tools and technologies to become more flexible and responsive to their constituents? What should they be looking at, and how should they adapt to the challenges of data security, privacy, and reliance on legacy systems? Digital transformation is an ambitious project for any organization; government decision-makers are hoping it will provide a path to broader citizen engagement, empowered employees, and new digital infrastructures that will provide better access to data and services.
In this webinar we will discuss the results of a survey on the challenges and imperatives of digital transformation, including the perspectives of government managers on their technology and operational challenges and expectations.
Marketers are no strangers to data, especially as the number of tools generating marketing data grows each year. Curious about how much revenue was attributed to paid search last quarter? We've got data for that. Want to prove which programs generate higher quality leads than others? Data. This webinar is part of the "Analytics in Action" week.
Here at Tableau, we rely on analytics to understand the mass of data - a challenge all marketers must overcome to thrive in a data-driven world. In this live webinar with Tableau's Marketing Director, Susan Graeme, you'll see how we tackle the marketing data dilemma.
You’ll learn how Tableau's marketing team uses analytics to:
*Build a Demand Generation funnel
*Overcome our 5 marketing dilemmas
*Visually analyse data from our marketing technology stack
*Connect disparate data sources (Salesforce, Eloqua, Google Analytics)
Track trends and measure your competitors’ performance with Verto Watch
Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.
In this webinar, we will demonstrate how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:
- How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
- How to gain competitive insights across apps and websites
- How to understand and track the trends in your industry using ranking reports and in-category comparisons
- How a Verto customer used this data to find new opportunities for growth and acquisition
Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.
The Customer Data Platform (CDP) is creating major buzz in the martech space as being a key driver in creating more meaningful customer experiences - yet even the savviest of professionals are unclear on what CDPs are and how these sophisticated tools really work.
Join this interactive conversation with Tealium CDP Experts to get live answers to your most pressing questions on all things CDP in our “Ask Me Anything” style webinar.
Wondering what the benefits are of CDPs? Hoping to understand more about their functionality and integration capabilities with other solutions? Needing advice on how to budget for and buy one? Ask me anything!
In addition to a Q&A and live polls throughout the webinar, our CDP Experts will provide answers to some of the most common questions, such as:
- How is a CDP different than what I’m currently using to manage my customer data?
- Why will a CDP help me in driving digital transformation?
- How will a CDP help me connect my different data sources to get a single view of my customer?
- What criteria should be considered when selecting a CDP?
Transactional applications and high speed analytics have previously been reserved for in memory applications but recent advancements in solid state technology and active data infrastructure have delivered performance that remove I/O wait times that are prevalent with the current generation of all flash arrays. Attend this webinar to learn more about how Vexata delivers solutions that unlock application performance to deliver strategic business outcomes.
Get the most out of your marketing and prospecting
Join us for our upcoming webinar focusing on recent innovations to Global Contact Authority (GCA) data and how you can leverage GCA data to build effective sales and marketing solutions for your customers.
Learn how Dun & Bradstreet’s GCA data can better help you:
-Maintain an accurate and more complete customer contact database and fill in key pieces of missing data
-Connect contact data with business information and insights to provide your customers with a more complete view of their customers and prospects
-Enable your customers to profile, target, and analyze their contact data to help accelerate pipeline growth and shorten sales cycles
Digital transformation is real, and it’s happening – our data in the retail industry lends more insight to the state of the transition. It is an inescapable truth that every business is becoming a digital business empowered by new software initiatives such as AI, Robotics and IoT. The adoption of these disruptive trends will force a divide between business leaders and laggards. With the upcoming Black Friday and Cyber Monday, how prepared are you to meet rising customer expectations. As the pace of innovation accelerates, retailers need to act now. Our Global retail research illustrates a significant gap between digital leaders and laggards and even a modest investment can improve operational efficiencies and agility.
The retail industry is bursting with digital innovation driving change. This session will review:
•How differentiation demands digital maturity
•Transformational technologies essential to create immersive, connected retail experiences across digital and physical worlds
•The role of cloud services and its impact on customer experience, agility, efficiency and risk
In this webinar, we will outline how to connect your paid, earned, search, and organic marketing to Sitecore’s capabilities like personalization, path analyzer, engagement plans, and more.
It also includes an examination of how data captured within Sitecore can inform and optimize media campaigns in real time. Last, we will share a broader view of how traditional offline tactics like broadcast and print play a role within the digital ecosystem that has Sitecore at its center.
It’s easy to preach the value of sourcing, but it’s difficult to prioritize regularly. Why spend hours reaching out to passive candidates - who may never reply - when you can just respond to candidates who are actively looking?
Because proactive sourcing is key to filling your high-priority, hard-to-fill roles. Since Shopify zeroed in on proactive outreach three years ago, their growth has been explosive. They’ve skyrocketed from 550 to over 2,000 employees and made 387 hires through proactive sourcing, including 110 hard-to-fill roles.
What’s more? They've doubled their candidate response rate to cold outreach from 21 to 42 percent since rolling out Lever Nurture.
Want to know the secrets behind their unprecedented success? On October 10th, Recruiting Researcher Jess Verbruggen will share the outreach tactics that actually pique the interest of candidates, and ultimately lead to monumental growth.
Join us to learn:
- Why Shopify knew they had to prioritize proactive sourcing in the first place
- How they advocated to build a team of recruiting researchers who specialize in sourcing
- Concrete steps to increase your response rate to cold outreach
- The direct link between sourcing and massively scaling your team
The push to virtualize communication networks, control centers, and data centers through NFV and SDN technologies offers both great opportunity for management, speed to market, scale and business, and also brings many challenges. Efficiency, cost management, ensuring SLAs, managing OPEX and CAPEX, reducing product production costs are all business concerns faced by communications providers as they convert their networks to be increasingly software driven. What are the new business models that software enables? What are the customer expectations for new service deliverables? How can service providers, data centers and others guarantee quality of service? What tests are being conducted and what industry practices are being established? This webcast will review how companies are meeting the challenge of operating with new processes and with new requirements.
>> Andrew Young, VP of Business Development, iconectiv
>> Jay Stewart, Senior Product Line Manager, Lifecycle Service Assurance, Spirent
The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place to ensure regulation by the May 25, 2018 effective date. While data governance is of utmost importance to organizations before this date, being able to still create engaging and powerful experiences for their customers is still a top priority. So how does a company do both?
Join this webinar to learn:
- The background on privacy legislation and the road to GDPR
- What GDPR means to all brands (who is affected, what data matters and how to comply)
- 5 key steps to balancing exceptional customer experiences with GDPR compliance
How can your enterprise better manage multiple cloud and non-cloud IT environments to accelerate your digital business? Are you among the 50% of enterprises challenged by the complexity of managing applications and data across hybrid environments?
Find out what workloads are still on physical IT, where they’re moving to, and why enterprises use migration services to help.
Join Kelly Morgan, Research Vice President, Services from 451 Research and Nathan Vandenberg, General Manager, Data Centre from Dimension Data on Thursday 12 October 2017, 11:00am – 11:45am, to understand the most common challenges faced when managing multiple IT environments in Australia and how to overcome them.
We will guide you through the hybrid IT maze and provide you with actionable steps to simplify the complexity of managing multiple enterprise cloud and non-cloud IT environments.
Join us as we explore the findings from the Hybrid IT report, a 451 Research report commissioned by Dimension Data.
Customers expect fully personalized brand experiences every time. And if you don’t deliver, they’ll walk. The good news: as they adopt an increasing number of digital channels, we’ve become privy to a sea of customer data. And that’s opened up the ability to not just understand what they do, where they go, and when, but what they actually want.
If you do it right, you can figure out what they want before they do, then deliver it and find yourself with yet another loyal customer.
Doing it right isn’t about how much you collect, but what you’re collecting. It’s knowing what metrics to track, what KPIs to watch, and understanding exactly what you’re looking at. Join our latest VB Live event to learn all of this — plus get insight into the marketing analytics investments you need to make, how to turn data into action, and more.
You’ll hear about:
* Generating meaningful AND actionable data insights from marketing analytics
* The role of analytics in creating an engaged, loyal, and high spending customer
* The new segmentation: how analytics drives a more personalized customer experience
* How to prioritize investments in marketing analytics
* Helen Pan, Director of Marketing, Boxed
* Kelsey Cohen, Director of Marketing, FarmLogs
* Stewart Rogers, Director of Marketing Technology, VB
* Rachael Brownell, Moderator, VB
Our bi-weekly webinar series will each focus on a few of the key benefits of open source software for enterprise.
Adoption of open source software (OSS) at the enterprise level has flourished, as more businesses discover the considerable advantages that open source solutions hold over their proprietary counterparts, and as the enterprise mentality around open source continues to shift.
In this three part series you will discover:
- How to make smart use of open source software
- Why Cassandra is a smart business decision
- How to ensure your applications run smoothly on Cassandra
- Why open source is the new norm
- How to leverage the power of the open source community
Join our webinar led by Prachi Juneja, Sr Leader Advanced Analytics, Dun & Bradstreet and John Moore, SVP Data Strategy and Analytics, Comerica. In this session, Prachi and John will be discussing how predictive scores can be used to determine which prospects have buying characteristics such as high propensity, product demand, spending capacity, buying authority, growing and immediate needs. Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue.
“How can I get smarter about my content creation? What topics and types really impact performance?” You work hard to generate and market the content you believe is valuable and educational for your audience. When it comes to B2B, a performance-driven marketer needs to go beyond wordsmithing and growth hacking, and enter the realm of analytics and insights.
Join Feng Hong, a Senior Product Marketing Manager at Full Circle Insights with a background in performance analytics in B2B, as he discusses a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content planning and creation.
Learn how to:
·Categorize and cross-compare dimensions of content to optimize for performance
·Leverage Salesforce to understand content impact on your sales funnel KPIs
·Utilize attribution modeling to trace revenue contribution back to the content you generated
"Data science can deliver transformational business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow marketers to surface insights from large swathes of data. Which technique is right for your business and where do you start?
In this on-demand webinar, our experts go over a broad range of data science techniques, and expose how major global brands are using them for valuable business insights including:
* Customer lifetime value for customer segmentation and activation
* Forecasting and predictive analytics with machine learning
* Natural language processing for digital marketing optimization