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Data and Analytics

  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Feb 23 2017 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions Daniel de Sybel, CTO, Infectious Media, Karol Ussher, Partnerships, Google Cloud, Zev Lebowitz, Sales Engineer, Looker Recorded: Feb 23 2017 61 mins
    Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have to deal with data at a scale not seen by most companies. You can not make decisions with data when people need to write manual SQL only for queries take 10-20 minutes to return. Infectious Media made the switch to Google BigQuery and Looker and now every member of every team can get the data they need in seconds.

    Infectious Media will share:

    - Why they chose their current stack
    - Why faster data means happier customers
    - Advantages and practical implications of storing and processing that much data
    - More!
  • How Consumer Behavior Is Shaping the Mobile Apps Market How Consumer Behavior Is Shaping the Mobile Apps Market Connie Hwong, Global Content Marketing Director, Ibrahim Elkadi, Lead Analyst, Market Insights Recorded: Feb 23 2017 34 mins
    Competing for a single consumer’s attention across an average of five screens is a daunting task. But tackling this challenge may not be so difficult if you have a nuanced understanding of how consumers behave across the devices they own and the apps, sites, and services they use.

    In this 60-minute live webinar, we'll present new research including:

    - A state of the market for consumer behavior and how behaviors are changing
    - Number of apps consumers actually use
    - Emerging behaviors around app multitasking
  • Account-Based Marketing: A Constellation of Multivendor Offerings Account-Based Marketing: A Constellation of Multivendor Offerings Keith Dawson Recorded: Feb 23 2017 45 mins
    Join 451 Research to learn how account-based marketing (ABM) is taking on new prominence in the marketing technology stack. In this webinar we’ll examine how ABM has developed into a key methodology for aligning marketing and sales teams in B2B environments. Critical to its evolution have been advances in data science and machine learning, which allow marketers to find and target leads more accurately and with better relevance. Vendors across the martech landscape are developing features that augment ABM practices; in this discussion we will talk about the practicalities of fitting ABM into existing marketing automation frameworks, and how vendors can differentiate their offerings and clarify the landscape for buyers.
  • Discoverer Migration - Database, EBS, other apps...It's all the same to us! Discoverer Migration - Database, EBS, other apps...It's all the same to us! Kiran Pasham, and Graham Spicer Recorded: Feb 22 2017 61 mins
    As we get closer to Oracle de-supporting Discoverer, many organizations are still struggling to find the right ‘replacement’ tool that will protect your investment and minimize the impact on both IT and end users. Join our webinar, where we will cover:
    -Our approach to quickly migrate Discoverer Workbooks into dynamic SplashBI Reports -Migration Utility converts Worksheets, Columns, Parameters, Conditions, Totals, Format, Colors along with Folders and joins, keeping your workbook structure intact -Compatibility with the various Oracle Security Models -Ability to run your converted reports from Excel: a must for many Discoverer users! -Extend you reports to provide intelligent dashboards -Access your converted reports on mobile and tablet devices -Easy to learn, self-service tool means faster adoption by your users -Ability to connect other data sources
    Register now and learn about SplashBI - our on-demand, self-service business intelligence and reporting tool that WILL make your Discoverer conversion faster, easier, more affordable and complete!
  • Real World IoT – Practical Advice from the Front Lines of IoT Implementation Real World IoT – Practical Advice from the Front Lines of IoT Implementation Christian Renaud Recorded: Feb 22 2017 32 mins
    Christian Renaud, Research Director, Internet of Things, discusses the vertical and horizontal approaches to the Internet of Things, the state of IoT deployments, 2016 IoT M&A, and a preview of what to expect at the upcoming Real World IoT event, 5-6 April at the Landmark London.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 2 The Download: Tech Talks by the HPCC Systems Community, Episode 2 HPCC Systems Community Recorded: Feb 16 2017 91 mins
    This series of workshops are specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 2 will include 15 minute Tech Talks featuring:

    Fujio Turner, Architect, Couchbase
    Jacob Pellock, Sr Director Software Engineering, LexisNexis Risk Solutions
    Roger Dev, Sr Architect, LexisNexis Risk Solutions
    Richard Taylor, Chief Trainer, HPCC Systems.
  • Enterprise BI: The Advent of Self-Service Analytics Enterprise BI: The Advent of Self-Service Analytics Omri Kohl, Co-founder and CEO, Pyramid Analytics Recorded: Feb 15 2017 31 mins
    Over the last decade the business landscape has changed as more companies and users – spanning business and IT – have grown dependent on analytics to drive better decision-making. With so much riding on it, are you treating your Business Intelligence solution like a Tier 1 application? If not, it’s time for you to rethink your strategy and approach to business analytics.

    During this session Omri Kohl, Co-founder and CEO, Pyramid Analytics will cover:

    • Why BI became a Tier 1 application
    • What enterprises should look for in a Tier 1 BI solution
    • How a Tier 1 BI solution can be implemented with a low TCO without compromise
  • Events on Autopilot: How Savvy Marketers Drive Higher Results from Events Events on Autopilot: How Savvy Marketers Drive Higher Results from Events David Johnson, Director of Product Marketing at Oracle Marketing Cloud, & Ron Corbisier, CEO of Relationship One Recorded: Feb 15 2017 39 mins
    On average, events make up 30% of a marketing organization's budget, yet 59% of marketers have no way of measuring the success of their events. Fragmented data and the inability to capture insight-rich customer and prospect data from events inhibits the ability to launch highly targeted, real-time campaigns with the right message at the right time.

    Join David Johnson, Director of Product Marketing at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, to learn how innovative marketing teams are using technology and deep, native integrations to not only quantify the ROI from their events but also drive greater pipeline, revenue, and operational efficiency from their teams.
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion How to Solve the 4 Biggest Data Problems from the MarTech Explosion Ted Sfikas, Director of Solution Consultants at Tealium Recorded: Feb 15 2017 50 mins
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • LPWAN - How LPWAN networks int for Smart Communities and the Industrial Internet LPWAN - How LPWAN networks int for Smart Communities and the Industrial Internet Yann Gabay - CONNIT; Brian Ray - Link Labs, Tiana McNeil - Ingenu, Jeff Siegel - nwave, Limor Schafman - TIA Recorded: Feb 15 2017 62 mins
    LPWAN (low power wide area network) technologies service a specific and necessary role in the growth of Internet of Things (IoT) connectivity. Not all applications need bandwidth and speed. Sometimes long distance, low energy usage, and long latency is the perfect confluence of service that an IoT application needs. Some examples are city lighting, energy grid and meter management, parking space monitoring, precision irrigation, crop yield management, and many more.

    This webcast will present different LPWAN technologies and discuss a number of questions regarding technology and value assessment, deployment, usage of such networks, and return on investment evaluations.

    - An explanation of LPWAN technology and how it works
    - When to use (and not use) LPWAN technology
    - What issues such networks solve
    - The difference between U.S. and European bands and when this will matter to a company deploying an LPWAN network
    - Key information that cities and companies need to both ask and be ready to answer when planning to deploy an LPWAN network, in order to assess the right fit and to maximize efficiencies such connectivity can bring
    - How LPWAN networks integrate with other network infrastructure in smart community deployments, for example
    - Sample use cases
    - Business models that use LPWAN networks for energy management, asset management, and others
    - How to make money as both a user and deployer of LPWAN networks
    - What returns on investment can be expected and suggested metrics for measurement

    Speakers:
    Yann Gabay, Co-founder and Board Member, CONNIT
    Tiana McNeil, Sr. Business Development Manager, Iot Smart Cities, Ingenu
    Brian Ray, CTO and Founder, Link Labs
    Jeffrey Siegel, CMO, nwave

    This webcast is NOT BICSI accredited.
  • You Have Discoverer. We Have Options! You Have Discoverer. We Have Options! Terry Rogers, Regional Sales Manager and Graham Spicer, Sales Director for the UK Recorded: Feb 12 2017 31 mins
    As we get closer to Oracle de-supporting Discoverer, many organizations are still struggling to find the right ‘replacement’ tool that will protect their investment and minimize the impact on both IT and end users. SplashBI presents the ideal migration solution, and during this webcast, we will cover:

    -Our approach to quickly migrate Discoverer Workbooks into dynamic SplashBI Reports
    -Migration Utility converts Worksheets, Columns, Parameters, Conditions, Totals, Format, Colors along with Folders and joins, keeping your workbook structure intact
    -Compatibility with the various Oracle Security Models
    -Ability to run your converted reports from Excel: a must for many Discoverer users!
    -Extend you reports to provide intelligent dashboards
    -Access your converted reports on mobile and tablet devices
    -Easy to learn, self-service tool means faster adoption by your users
    -Ability to connect other data sources
  • On-Demand Reporting in Microsoft Excel! On-Demand Reporting in Microsoft Excel! Katie Fair, Director of Product Management and Rafael Torres, Director of Finance Reporting Recorded: Feb 9 2017 12 mins
    Whether it’s a payroll reconciliation, month-end, or just a weekly report, most users spend quite a bit of time dumping and analyzing their data in Excel. This process is repeated over and over, every time the report needs to be run, so why not give them their data in Excel to begin with? With SplashBI, they can just click refresh whenever they need it and keep all their formulas, formats, pivots and more!

    In this webinar, we will cover:
    · How to run a report from any data source directly in Excel

    · Modifying a report to suit your needs

    · Pivot Tables

    · Refreshing a Report and retaining your changes

    · Ad Hoc capability
  • 2017 Tech M&A Outlook 2017 Tech M&A Outlook Brenon Daly, Research Director - M&A Recorded: Feb 7 2017 61 mins
    With tech acquirers having spent a record $1 trillion over the past two year, what’s the outlook for M&A activity in 2017? Where will buyers be looking and what do they expect to have to spend? Drawing on data and insight from across 451 Research, our annual Tech M&A Outlook webinar will highlight specific trends in key enterprise IT markets – including information security, software, mobility and IoT -- that will shape dealflow and valuations in the coming year.

    Join Brenon Daly, 451 Research’s Director of Financials, for a look at where the tech M&A market is headed after its recent record run.
  • SplashBI: Do-It-Yourself Business Intelligence SplashBI: Do-It-Yourself Business Intelligence Katie Fair, Director of Product Management and Andrew Rummel, Client Success Executive Recorded: Feb 7 2017 23 mins
    People are ditching costly contractors, and the DIY trend is on the rise.. Why should your Business Intelligence tool be any different?

    Forget paying an arm and a leg for licensing, training and consulting. SplashBI costs a fraction of the big guys, and puts the power of reporting and dashboarding in the hands of the users! View this webinar and see SplashBI in action. Features include:

    - Connections to ANY datasource
    - Drag and Drop chart and dashboard creation
    - Ad-hoc and even create your own reports on the fly
    - Access your reports from within Microsoft Excel, or even on your mobile device
    - Easy report and dashboard scheduling and distribution
    - Plus Much More!
  • Optimize Outcomes with Actionable Advanced Analytics Optimize Outcomes with Actionable Advanced Analytics Jen Underwood, Founder & Principal Consultant of Impact Analytix Recorded: Feb 2 2017 58 mins
    In this session we will explore how to apply proactive, predictive intelligence to enhance reporting. Pyramid Analytics provides a complete platform for analytics visualization with sophisticated, point-and-click algorithms, made simple – empowering everyone to discover hidden insights.

    Please join me to learn how time intelligence, statistics, forecasting, clustering, R integration, and even creative use of parameters and variables can be used to identify patterns and relationships in data that weren’t initially evident. Enjoy the power of advanced analytics to improve organizational performance and outcomes. No statistics degree required.
  • IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud Cédric Israël - Cloud Specialist, Informatica Recorded: Feb 2 2017 49 mins
    La transformation digitale pose des défis inédits en matière d’intégration de données. Les architectes sont confrontés à de nouveaux cas d’usages et de nouvelles sources de données, non adaptés aux modes d’intégration traditionnels. L’iPaaS est une technologie d’intégration qui permet de synchroniser les données, applications et processus de Cloud à Cloud ou du Cloud vers des systèmes on-premise.

    Participez au webinaire IPaaS et découvrez grâce à des exemples concrets comment :
    - L’IPaaS se distingue des modes d’intégration traditionnels (ETL, ESB…) dans les environnements hybrides ;
    - Réussir l’adoption de vos applications Cloud et accélérer vos migrations IaaS grâce à une intégration hybrides ;
    - Améliorer l’agilité de votre entreprise en proposant l'intégration en libre-service à vos utilisateurs métiers.

    Découvrez la plateforme Informatica Cloud
    Leader de l’Intégration Cloud selon Gartner, Informatica Cloud combine l’intégration de données batch, l’intégration d’applications en temps réél, le MDM, le Test Data Management, et la qualité de données au sein d’une plateforme unique et évolutive.
  • 10 Best Practices to Improve Marketing & Sales Data Quality 10 Best Practices to Improve Marketing & Sales Data Quality Allen Pogorzelski & Rey Ong Recorded: Jan 31 2017 44 mins
    With dirty data, segmentation is difficult, lead scoring is dicey at best, and reliable attribution is out of reach. And that’s just the tip of the iceberg when it comes to the challenges most data-driven marketers face.

    Well then, how can you fix that? In this webcast, Rey Ong and Allen Pogorzelski from Openprise will share with you best practices to:

    • Standardize key fields in systems like Salesforce, Marketo, Pardot, and Eloqua
    • Dump those duplicate values
    • Enrich key fields with outside data
    • Unify data across systems

    We’ll cover the business processes and logic you need to clean up your data, and discuss real-life case studies so that you can put what you’ve learned into action.

    Sign up now!
  • 3 Data-driven Ways to Power Marketing Campaigns 3 Data-driven Ways to Power Marketing Campaigns Adam Corey, VP Marketing, Tealium Recorded: Jan 31 2017 32 mins
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • The Perfect Blend of Surveys and Behavioral Tracking The Perfect Blend of Surveys and Behavioral Tracking Saran Ganesh, Director of Product, Verto Analytics Recorded: Jan 26 2017 34 mins
    Whether you’re a large brand or a mobile app publisher, nothing is more important than understanding what your target consumer does, why, and what she might do next.

    In this webinar, learn how Verto Analytics brings a blend of technology, scale, speed, and research expertise to the market using surveys and passive metering to provide a more accurate picture of the consumer.

    Session highlights:

    • How passive metering and survey research differ and the pros and cons of each
    • How to identify actual trends to get a better understanding of the dynamics of a consumer’s decision-making
    • Use case on how one brand used this approach to develop profiles of the online shopping patterns of a group of target consumers
  • 2017 Trends in Software 2017 Trends in Software Nick Patience, Founder and Research Vice President - Software Recorded: Jan 26 2017 41 mins
    Digital transformation is real, and it's happening, although there is still a very long way to go. We believe it is an inescapable truth that every business is becoming a digital business, controlled by software, which is the manifestation of these digital transformations. Businesses must react, driven by the imperatives of improving intelligence, agility and their customer-centricity, with the ultimate goal of survival in a digital world.

    Join Nick Patience, Founder and Research Vice President for Software, as he dives into the three business imperatives behind digital transformation and what specifically will be transformed in 2017.
  • Marketing Analytics: Using Analytics to Become a Data-Driven Marketer Marketing Analytics: Using Analytics to Become a Data-Driven Marketer Susan Graeme - EMEA Marketing Director at Tableau Recorded: Jan 26 2017 56 mins
    Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Want to prove which programs generate higher quality leads than others? Go ask the data.

    In this webinar, we’ll show you exactly how a data company uses analytics in its marketing efforts. Susan Graeme, Marketing Director at Tableau, will show you examples of real marketing dashboards that we at Tableau use internally to drive world class marketing programs.
  • The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics Scott Holden, Chief Marketing Officer, ThoughtSpot Recorded: Jan 25 2017 60 mins
    Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.
    We'll cover:
    - Top data sources and key metrics to include when building out your marketing analytics program
    - Best practices for transform your team into a data-driven marketing masters
    - How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists
  • Realities in the Age of the Customer - The Post-Digital CMO Realities in the Age of the Customer - The Post-Digital CMO Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium Recorded: Jan 25 2017 60 mins
    Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.

    Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:

    • Satisfy the emotional needs of today’s customer
    • Engage and sustain customer relationships with compelling, data-fueled experiences
  • How to Power Account-Based Marketing with Search Data How to Power Account-Based Marketing with Search Data Zak Garner, Director of Solutions Consulting Recorded: Jan 25 2017 32 mins
    Even the journey to a $3-million-dollar deal starts with an online search. That’s just how important online search and B2B centers of research have become in the day-to-day lives of professionals. So it comes as no surprise that for most marketers Search Engine Marketing (SEM) represents their largest marketing investment. The problem with SEM is that – even when prospects are searching for a solution you deliver - only a tiny fraction of this audience ever click on your ads and an even smaller fraction ask to be contacted by sales.

    We’re very excited to announce the launch of our brand new product, SearchSense, built on the 6sense Predictive Intelligence Platform to help marketers and sales professionals develop and hone their ABM lists. SearchSense uncovers which accounts are actively searching for your keywords and allows you to optimize your marketing and sales campaigns based on search data.

    Join us to learn how SearchSense can help ensure that your 2017 ABM campaigns target the right accounts.
  • Banking Webinar: Put Your Customer Data To Work With Search-Driven Analytics Banking Webinar: Put Your Customer Data To Work With Search-Driven Analytics Patrick DeKenipp, SVP of BI, Sterling National Bank; Lisa Kant, Sr Director Product Marketing, ThoughtSpot Feb 28 2017 6:00 pm UTC 60 mins
    Join SVP of BI from Sterling National Bank Patrick DeKnipp as we
    discuss how his team is delivering 360 degree customer analytics to
    everyone across sales, marketing and service with ThoughtSpot's
    search-driven analytics platform.
  • A View of the World's Largest & Fastest Growing Data Center Spot A View of the World's Largest & Fastest Growing Data Center Spot Kelly Morgan 451 Research and Mark Kidd Iron Mountain Feb 28 2017 6:00 pm UTC 60 mins
    A View of the World's Largest & Fastest Growing Data Center Spot and why you should be there

    The Northern Virginia market, which includes multiple locations in/around Washington DC, continues to be one of the largest and fastest growing datacenter hot spots in the world and top market for cloud providers. While much has been said about the area, please join us to discuss the latest in: what makes the market special, why so many firms want datacenter space there, how the market is evolving, and which locations to consider when thinking about a deployment in the area.

    Please join us for a webinar with Kelly Morgan, Vice President at 451 Research and Mark Kidd, Senior Vice President and General Manager for Iron Mountain Data Centers, for a discussion on the Northern Virginia market and Iron Mountain’s approach to the market.
  • How National Instruments Automated Marketing for 1,700 Events How National Instruments Automated Marketing for 1,700 Events James Huddleston, Sr. Director of Product Marketing; Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology Mar 1 2017 6:00 pm UTC 30 mins
    National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.

    During this webinar, you will learn how to:

    - Scale your event program by standardizing your event campaigns and increasing operational efficiencies
    - Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
    - Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
    - Deliver repeatable results from your event program

    Speakers:
    James Huddleston, Sr. Director of Product Marketing -- Certain
    Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments
  • Operational Excellence: The Key to Safeguarding Your IT Infrastructure Operational Excellence: The Key to Safeguarding Your IT Infrastructure Dan Thompson Senior Research Analyst 451 Research and Kelly Sullivan, VP Global Data Center Operations at CenturyLink Mar 2 2017 7:00 pm UTC 60 mins
    Data center uptime is more critical than ever as more and more business processes are digitized. Having a sound foundation starts with having a solid and reliable data center in which to deploy your IT infrastructure. The data shows that how a data center is run and managed is the single biggest contributor to uptime.

    Join 451 Research Senior Analyst, Dan Thompson, and Kelly Sullivan, VP Global Data Center Operations at CenturyLink for a dialog on how operational excellence is put into practice and has become a core of the organizational culture at CenturyLink.

    Hear real-world experience and insight derived from managing a global fleet of 57 data centers and how the Uptime Institute Management and Operations Stamp of Approval program helped them raise their game through a regiment of continual improvement.
  • Maximize Your Investment in the Adobe Marketing Cloud! Maximize Your Investment in the Adobe Marketing Cloud! Josh Goodwin, Chief Technology Officer, Ensighten & Jeff Terry, Director of Training & Enablement, Ensighten Mar 8 2017 6:00 pm UTC 60 mins
    You’ve invested a substantial amount in the Adobe Marketing Cloud to help drive your digital marketing performance. But are you properly optimizing your use of Adobe’s solutions?

    Attend this interactive webinar to see how you can improve Adobe performance across the board using a new type of application, a Customer Data Platform (CDP), to drive everything from faster tool deployment to creating a more holistic view of customer activity.

    Customer Data Platforms are growing at 50 percent a year, according to the CDP Institute, and are slated to reach $1B in market value by 2019. CDPs uniquely combine enterprise tag management, omni-channel data collection, mobile app optimization, data governance capabilities and more to help organizations drive superior customer experiences across touch points.

    In this webinar, you will learn:
    - How to create a modern marketing strategy that revolves around first-party customer data and profiles that your brand directly owns
    - How to accelerate and optimize tool deployments, including Adobe Target
    - How to create deeper integration with the broader digital marketing eco-system
    - How to improve privacy enforcement and consent
    - How to avoid vendor-lock and easily A/B test different tools
  • Mobile World Congress 2017: 5 Trends to Watch Mobile World Congress 2017: 5 Trends to Watch TIA, David Heard, John Jacobs, Susan Schramm, Brenda Boehm, Limor Schafman Mar 9 2017 4:00 pm UTC 60 mins
    Mobile World Congress is one of the foremost annual conferences that brings together companies from around the world to showcase the latest in mobile and wireless technologies. With the growing international movement toward 5G, the expansion of Internet of Things (IoT) applications and the proliferation of Smart Communities projects, MWC17 promises to provide an interesting view of coming trends.
    The TIA Team will be attending MWC17 and hosting a CTO Council Meeting event on IoT. Join TIA for this webcast on sights and insights from the MWC17 show floor and discussions the TIA Executive Team had with TIA Members and communications leaders from around the world.

    Speakers:

    > David Heard, Chairman of the Board, TIA

    > John Jacobs, Vice President, Market Intelligence and Research

    > Brenda Boehm, Chief Strategy Officer and Executive Vice President of Technology and Products

    > Susan Schramm, Chief Marketing Officer & Senior Vice President of Membership and Marketing
  • Dresner: Collaboration is the secret to modern business intelligence Dresner: Collaboration is the secret to modern business intelligence Howard Dresner, Chief Researcher, Dresner Advisory Services | Peter Sprague, VP of Product Management, Pyramid Analytics Mar 14 2017 3:00 pm UTC 60 mins
    Howard Dresner, noted business intelligence analyst, and Peter Sprague, VP of Product Management, discuss Howard’s latest research around collaborative BI, what collaborative BI really means, and how organizations are using collaborative business intelligence to increase adoption, reduce content development times, and get more value for their organizations than ever.
  • The Case for Continuous Data Integration: An In-Depth Look at a Blended Approach The Case for Continuous Data Integration: An In-Depth Look at a Blended Approach Matt Aslett, 451 Research Director, & Mark Van de Wiel, HVR CTO Mar 14 2017 4:00 pm UTC 60 mins
    How do you drive the most value from your data? There is growing attention on the need to process and analyze data in motion. As your business looks to generate additional value from multiple data sources, simply processing historical data is likely not going to be enough, and nor is relying solely on real-time streaming solutions. In this webinar learn how continuous data integration can drive value for your business and gain insights into how leading global organizations have implemented this approach and the impact on their business.

    Join 451 Research Analyst, Matt Aslett, and HVR’s CTO, Mark Van de Wiel for this discussion with a short Q&A at the end.
  • How Platforms Are Conquering Challenges in Large Mobility Programs How Platforms Are Conquering Challenges in Large Mobility Programs Chris Marsh, 451 Research; Avinash Harsh, Sonata Software; & Michael Ong, Halosys Mar 15 2017 5:00 pm UTC 60 mins
    Enterprises are facing an ever growing demand for mobile applications. To create and manage meaningful and sustainable mobility programs, while keeping up with the pace of this demand, enterprises should seek solutions that help them conquer the top challenges in large scale mobility programs by providing:

    •Security across apps, data, users & devices
    •Reducing cost & increasing the speed of development
    •Seamless connectivity to multiple systems including legacy and home grown environments
    •Holistic & consistent experience across mobile & web channels
    •Deployment of applications to customers, partners, employees and vendors
    •Streamlined post launch operations by providing real time monitoring abilities

    We will discuss these challenges and look at how one of the next generation mobile platforms is simplifying enterprise mobility and addressing these key challenges.
  • Improve Self-Service Analytics Credibility with Better Data Quality Improve Self-Service Analytics Credibility with Better Data Quality Jen Underwood, Founder & Principal Consultant of Impact Analytix Apr 6 2017 3:00 pm UTC 60 mins
    Self-service analytics solutions often quickly expose data quality issues that you may not even realize exist. Unfortunately, inaccurate data undermines the value of analytics. If people don't trust your reports, they won’t use them. Since self-service analytics credibility, adoption and success hinges on accurate data, data quality should be given more attention as you implement these solutions.

    Please join me in this informative session to learn how to address common data quality issues. We will cover practical recommendations, review top data quality solutions, and share additional lessons learned.
  • How AI turns customers into big-spending brand loyalists How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 1 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat