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Data and Analytics

  • Cómo convertir tus datos en una audiencia fiel
    Cómo convertir tus datos en una audiencia fiel Gabriel D'Onofrio, General Manager LATAM en Cxense Recorded: Aug 17 2017 20 mins
    Los medios tradicionales enfrentan el enorme desafío de cautivar y retener a una audiencia digital cada vez mayor, para poder lograr crecimiento y diferenciación.

    Únete a Gabriel D'Onofrio, Gerente de Cxense en América Latina, en este taller de 30 minutos.
  • Great Customer Data: The Foundation to Successful Customer Engagement
    Great Customer Data: The Foundation to Successful Customer Engagement Salema Rice, Chief Data Officer, Allegis Group & Donal Dunne, Sr. Product Marketing Manager, Informatica Recorded: Aug 17 2017 19 mins
    Trusted customer data is the difference maker between happy customers and getting blasted on social media. By using our contact data verification tools, you can quickly clean your customer contact data so that it can be relied upon for success. Whether the end goal is improved customer relationships or another data-driven digital transformation objective, clean contact data enables you to engage with your customers more effectively.

    During this webinar, you’ll hear from Salema Rice, Chief Data Officer of Allegis Group, on how great customer data has improved her customers' experience. You’ll discover the positive effects right from a CDO and learn about how you can get started in creating better customer outcomes.
  • The Customer Data Platform: Solving Problems & Driving Digital Transformation
    The Customer Data Platform: Solving Problems & Driving Digital Transformation David Raab, Founder of the Customer Data Platform Institute, & Adam Corey, VP of Marketing at Tealium Recorded: Aug 17 2017 60 mins
    Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.

    A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:

    - How these purpose-built products assemble and distribute customer data
    - Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
    - What problems a CDP can help the marketer solve
    - The key ways to using a CDP in driving a business’s digital transformation

    Presenters:
    David Raab, Founder of the Customer Data Platform Institute
    Adam Corey, VP of Marketing at Tealium
  • Best Practices and Lessons Learned from Tracking 1 Trillion User Actions
    Best Practices and Lessons Learned from Tracking 1 Trillion User Actions Spenser Skates, co-founder and CEO, Amplitude Analytics Recorded: Aug 16 2017 52 mins
    Amplitude has tracked over 1 trillion events across 5000 applications on web, mobile web, iOS, and Android. We reviewed this data and found critical insights on user behavior, retention and revenue that will help you build better products for your users.

    Join our co-founder and CEO, Spenser Skates, as he covers the drastic change in how products are built, and what we’ve learned by analyzing 1 trillion events. You’ll also get the chance to win an iPad Pro!

    Join us to learn:

    - The drastic change in how products are being built today
    - User behavior insights we’ve discovered by tracking 1 trillion events
    - How you have been calculating retention wrong
  • Webinar feat. Forrester: Taking the Pulse of B2B Predictive Marketing Analytics
    Webinar feat. Forrester: Taking the Pulse of B2B Predictive Marketing Analytics Alison Snow, Senior Analyst, Forrester; Amar Doshi VP of Product, 6sense Recorded: Aug 16 2017 73 mins
    Following a recent analysis of predictive marketing vendors and the publication of The Forrester Wave: Predictive Marketing Analytics for B2B Markers, join us for a webinar featuring guest speaker and Forrester senior analyst Allison Snow to learn more about the trends in the predictive industry and what she sees in store for the future.

    Additionally, 6sense VP of Product Amar Doshi, will discuss how B2B marketing and sales teams are being transformed through modern advances in data science to deliver complete omni-channel buyer visibility, highly converting pipeline and measurable proof of ROI.

    In this webinar you will learn:

    •The Forrester Wave methodology, how Forrester conducts their research and how to leverage the research to make better predictive marketing analytics vendor decisions
    •How marketing and sales teams are witnessing increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency
    •Where Allison sees the industry headed in the coming years
  • Demonstrate Your Business Value With D&B Credit Monitor
    Demonstrate Your Business Value With D&B Credit Monitor Dun & Bradstreet Recorded: Aug 16 2017 3 mins
    With a complete view of your company’s strength, D&B Credit Monitor allows you to demonstrate your business value so you can stay ahead of your competition, and help ensure that you’re in the best position to win new business.
  • 5 key customer engaging email segments to automate
    5 key customer engaging email segments to automate Kath Pay, CEO, Holistic Email Marketing Recorded: Aug 10 2017 48 mins
    Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

    Join us for this webinar, and you’ll discover:
    * 5 often-missed customer segments to automate that will deliver the results you need
    * The right questions to ask when investigating your data
    * How to turn your insights into engaging programs

    About Kath Pay:
    Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
    Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
  • How to Deliver a Standout Customer Experience
    How to Deliver a Standout Customer Experience Kathleen Kimple (FitForCommerce), Mara Seigerman (FitForCommerce), Thadd Tucker (Pet Supplies Plus), Nate Barad (Sitecore) Recorded: Aug 8 2017 64 mins
    Truly succeeding at enabling a standout customer experience depends on your ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints. But how to get started? Join FitForCommerce experts and a leading retailer’s e-commerce director in this webinar.

    You will learn:
    • How to adopt a customer-centric mindset
    • How to make product specifications relevant
    • How to serve up a digital experience that’s seamless and consistent across channels
    • How to personalize your customers' experience with content and commerce based on their past and current interactions
  • How Better Measurement of User Outcomes Drives Quality
    How Better Measurement of User Outcomes Drives Quality James Urquhart, SOASTA SVP Performance Analytics Recorded: Aug 3 2017 43 mins
    In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.
  • How Tag Management Has Evolved Over The Past 5 Years
    How Tag Management Has Evolved Over The Past 5 Years Dan George, Solutions Consulting Operations Manager, Tealium Recorded: Aug 2 2017 22 mins
    Ever wonder why tag management came about? Where it’s come and where it’s going?

    2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect data, especially as it continues to evolve in the future.

    Join Dan George, Solutions Consulting Operations Manager at Tealium for a brief 30-minute webinar on How Tag Management Has Evolved Over The Past 5 Years. Join this webinar to learn:

    - The origin of tag management
    - How the proliferation of the martech landscape has changed tag management
    - How tag management will continue to evolve
    - Why it’s crucial to care
  • High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway
    High Scale, High Stakes: Adjusting Focus and Investment at the Network Gateway Dan Cummins, Senior Analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing with Symantec Recorded: Aug 2 2017 50 mins
    As cloud continues to erase the network perimeter, it’s more important than ever to align IT infrastructure to track more closely to the businesses it serves.

    As a result, gateway technology choices and investments need to fit the cloud model and fit in terms of security use case, value, and real-world business requirements.

    Join Dan Cummins, analyst with 451 Research and Tim Chiu, Senior Director of Product Marketing at Symantec, for an informative webinar on August 2 to hear a discussion of network security today.

    Agenda:

    - Discussion on the increased dependence on HTTP and HTTPS

    - The limitations of Firewalls in the web and cloud world

    The increasing critical need for web gateways, both on premise and in the cloud, for achieving:

    - Access governance for users and devices

    - Verifiable protection against advanced attack methods

    - Agile risk management and measurable return on investment.

    Important opportunities are at hand right now to integrate network and cloud-based approaches to achieve coordinated and robust anti-malware, privacy, policy and connectivity capabilities, while continuing on a path to flexible, software-defined infrastructure.

    Register Today
  • Webinar: Product Content Drives Brand Loyalty
    Webinar: Product Content Drives Brand Loyalty Featuring Guest Speaker George Lawrie, Vice President, Principal Analyst, Forrester Research Recorded: Aug 2 2017 39 mins
    Retailers and brands today face more challenges than ever before in terms of collecting, normalizing, editing and syndicating consistent product content across channels and partners. The penalties for inaccurate or inconsistent content are severe.

    The webinar will discuss best practices for using connectors to deliver product content consistency across a network of partners and to drive customer satisfaction and long term profitability. We will examine some of the challenges of synchronizing content with partners and at the connectors from GS1 to product data feeds that help ensure a consistent rich experience for customers across channels.
  • Mini-Series: Reporting 101 from SplashBI
    Mini-Series: Reporting 101 from SplashBI Rafael Torres, Director of Finance Reporting Recorded: Aug 2 2017 23 mins
    For most users, running reports and pulling data isn't an enjoyable process, and usually causes more stress than it alleviates. Whether it is because data is in multiple places, or your application just doesn't have great reporting, we understand the pain. With SplashBI, running reports is easy to do, and exporting the data can be done in the format you need (HTML, Excel, CSV, and PDF to name a few). In this webinar, we will show you how simple it can be, no matter what application you use!

    Join Rafael Torres, our Director of Financial Reporting and learn how you can make your users learn to love their data!
  • You Can't Always Get What You Want: Manufacturing Webinar
    You Can't Always Get What You Want: Manufacturing Webinar John Brandt, CEO of the MPI group and Marcia Walker, Principal Consultant, SAS Recorded: Aug 1 2017 36 mins
    A majority of manufacturers in MPI’s recent survey are now making money off the IoT – a big change from just two years ago. But challenges remain. Many decision makers can’t access essential data: They can’t always get what they want. This growing digital divide means that improvements in operations, supply chain, logistics, and customer service are being delayed for some while others are benefiting. Webinar attendees will learn how their manufacturing peers benefit from IoT data today, what solutions, such as streaming analytics, are gaining traction, and where early adopters are seeing success.
  • Data-Driven Digital Transformation - The Key to Effective Marketing & Analytics
    Data-Driven Digital Transformation - The Key to Effective Marketing & Analytics Don Nanneman, Senior Director of Product Marketing, Informatica Recorded: Aug 1 2017 29 mins
    Advances in marketing technologies, programs and processes have exploded over the past few years. To take better advantage of these innovations, you need to fuel them with trusted, governed, relevant and authoritative data. The results are deeper customer insights around relationships so that you can unleash differentiated customer engagement and personalized experiences.

    Businesses are drowning in a deluge of data collected from so many sources and in so many formats. To unleash the power of data, information needs to be intelligently shared by multiple applications across the business. However, the quality of the data can't always be guaranteed, resulting in errors and wasted effort. Equally important, analytics using bad data will produce inaccurate results leading to poor decision making. With the right technology and an intelligent data-driven approach, companies can effectively see, understand, and share data insights across their organizations.

    Trusted by over 4,000 Salesforce customers, the Informatica Intelligent Cloud Services offers the most complete suite of modular data management services for the Salesforce Sales, Service, Marketing, Commerce, IoT and Analytics Clouds.

    Attend this informative Informatica session, hosted by TechRepublic, and learn how:

    • Integrating your data and applications provides the foundation for more effective marketing campaigns and information sharing
    • Delivering great data quality will improve marketing ROI, analytics and improved customer experiences
    • Robust master data management, data hubs, and automation can provide more accurate, real-time data across all your business applications
    • Automation and best practices can significantly streamline repetitive and complex workflows reducing errors and saving time

    The key to data-driven marketing is entirely in your control.
  • Being Bolder: New Data Sources in Finance
    Being Bolder: New Data Sources in Finance Dun & Bradstreet Recorded: Jul 28 2017 3 mins
    Why are new data sources so important to the modern finance leader, and how do these help to unlock opportunities for business growth?
  • Introducing D&B Credit
    Introducing D&B Credit Dun & Bradstreet Recorded: Jul 28 2017 3 mins
    Dun & Bradstreet’s next-generation risk intelligence platform lets finance teams make their most intelligent credit decisions more efficiently than ever. CEO Bob Carrigan and other company leaders describe the mission and benefits of the comprehensive, intuitive, dynamic D&B Credit.
  • D&B Credit: Quick Tour
    D&B Credit: Quick Tour Dun & Bradstreet Recorded: Jul 28 2017 3 mins
    This short video highlights how to quickly get started using D&B Credit™, the next generation credit platform from Dun & Bradstreet.
  • Being Bolder: The Changing Role of Finance
    Being Bolder: The Changing Role of Finance Dun & Bradstreet Recorded: Jul 28 2017 3 mins
    The role of the financial decision maker is constantly changing. Learn how Dun & Bradstreet can help the modern Finance Leader plan their strategy and make insight-based decisions that will drive their business forward to fuel growth.
  • Putting Connected Vehicle Data to Work
    Putting Connected Vehicle Data to Work Lonnie Miller, Industry Consultant, SAS Automotive sector. David Vandekieft, Director of IoT Solutions, Bosch Recorded: Jul 27 2017 48 mins
    Learn how automotive manufacturers can take advantage of connected vehicle innovation, data management and analytical opportunities supporting these strategies - webinar from SAS and Bosch.

    By 2030, market estimates from McKinsey & Company indicate the automotive revenue pool could grow by $1.5 trillion stemming from shared mobility, connectivity services and feature upgrades to vehicles. Driven by these potential gains, automotive companies are racing to find ways to define and claim their role with new business models.

    Yet, what is possible for automotive companies to achieve now given the availability of accessible driver and vehicle information? How can innovation teams take advantage of near-term opportunities that propel both current and future projects enabled by connected vehicle, mobility and on-demand services? How can companies start “doing” work around these emerging opportunities?

    During the webinar you will learn about:
    •Business development opportunities tied to connected vehicle and mobility strategies that ultimately allow for data monetization.
    •Technology that allows OEMs and other organizations to draw out complex vehicle data before using it for analytical initiatives.
    •A framework that helps organizations leverage predictive analytics, streaming and real-time information to improve business outcomes as well as customer experiences
  • A Data Driven Approach to Implementing the Demand Unit Waterfall
    A Data Driven Approach to Implementing the Demand Unit Waterfall John Donlon (SiriusDecisions), Barbara Winters (HG Data), Zak Pines (Bedrock Data) Recorded: Jul 27 2017 42 mins
    SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their processes and, ultimately, drive increased revenue and growth. Quality third-party data is a key driver in implementing a successful Demand Unit Waterfall in your organization, but exactly what data should you be looking for and how do you apply it?
     
    In this Webinar we’ll cover 

    • Enhanced company profile data and how it can help you define and refine your TAM, and inform sales and marketing efforts throughout your demand generation activities

    • Using Reverse technographic analysis to uncover your Ideal Customer Profile and identify Active Demand

    • A case study from a customer who used technographic data to find the right customers to target and achieve well above average response rates on demand generation campaigns

    Presenters for this webinar include John Donlon, Senior Research Director at SiriusDecisions, Barbara Winters, Vice President of Marketing at HG Data, and Zak Pines, Vice President of Marketing at Bedrock Data
  • Identity Resolution: The Key to Digital Transformation
    Identity Resolution: The Key to Digital Transformation Chris Slovak, VP Global Solutions Consulting, Tealium Recorded: Jul 27 2017 46 mins
    Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.

    Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:

    - Manage your entire data supply chain
    - Leverage data to fuel more meaningful customer experiences
    - Drive customer centricity with digital transformation
    - Implement the 4 key strategies for strategic identity resolution
  • Defining Enterprise Cloud Data Management for a hybrid world
    Defining Enterprise Cloud Data Management for a hybrid world James Humphrey, National Instruments and Forbes Analyst Joe McKendrick Recorded: Jul 27 2017 61 mins
    Is your company on a data-driven digital transformation journey?
    With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
    Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.

    In this webinar, you will learn:
    - Current digital transformation market trends driving the influence of cloud.
    - Role of hybrid data management
    - How National Instruments is growing at scale and reducing time to market for their products and services
    - How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
  • Gain an Edge on the Marketplace with Information Alpha from Dun & Bradstreet
    Gain an Edge on the Marketplace with Information Alpha from Dun & Bradstreet Dun & Bradstreet Recorded: Jul 27 2017 4 mins
    Learn how you can gain an edge on the marketplace with Information Alpha from Dun & Bradstreet, which provides world-class business performance data and predictive insights that help you reduce risk, improve returns and rise above the flood of big data.
  • How EXFO Improved Sales Pipeline with Enriched Data
    How EXFO Improved Sales Pipeline with Enriched Data Louis Adam, Director of Marketing, EXFO Recorded: Jul 27 2017 4 mins
    With more than three decades of experience as a data-driven organization delivering solutions in the telecom industry, EXFO recognized that data quality was a critical success factor for the business and quickly realised that it needed to develop a solid data management strategy. Find out how Dun & Bradstreet for helped.
  • Challenges in Building Connected Communities
    Challenges in Building Connected Communities Kate Garman, Jascha Franklin-Hodge, Peter Marx, Limor Schafman Aug 21 2017 3:00 pm UTC 75 mins
    Creating a seamless connected environment that supports smart community citizen services, streamlines operations, supports economic development is already a challenge for community officials. There are many different needs and directions to begin the conversion to an “intelligent” environment. Communities are also planning and building not just for current needs, but also for future connectivity infrastructure that will be used by autonomous vehicles, smart buildings, connected homes, AR/VR, eRetail, eHealthcare, smartgrid and more.

    This webcast will discuss such questions as:
    > What issues are city officials prioritizing for resolution through smart community applications?
    > How are communities planning for and deploying small cell infrastructure?
    > Which departments are involved in communications infrastructure?
    > How can suppliers navigate the multiple departments involved in decision making?
    > What business models are cities negotiating with their technology product partners?
    > What are some of the lessons learned from cities that you can translate into your own business offering?

    Speakers:
    Jascha Franklin-Hodge, CIO, Boston, MA
    Kate Garman,Smart City Coordinator, Seattle, WA
    Peter Marx, currently in the position of VP, GE Digital and former CTO, City of Los Angeles
  • Personalisation and Predictive: The Pillars of Account-Based Marketing
    Personalisation and Predictive: The Pillars of Account-Based Marketing Ray Coppinger, Head of Marketing EMEA, Marketo Aug 22 2017 1:00 pm UTC 45 mins
    Tomorrow’s Marketer is focused on targeting key accounts to generate new business. What’s the secret to creating 1:1 moments with your key targets? Personalisation and Predictive Technologies are the secret weapons that empower account-based marketing (ABM) strategies to target and engage key accounts at the top of the funnel.

    Join our webinar as Ray Coppinger, Head of Marketing EMEA at Marketo looks at how personalisation and predictive content can power your account-based marketing strategy. You will learn how to:

    * Complement your account-based marketing (ABM) strategy with personalisation
    * Generate more sales-ready leads by focusing on the accounts that matter
    * Leverage best practices from companies personalising their websites for prospects
    * Measure the impact of your personalised campaigns with an account-focus
    * Leverage predictive content to drive engagement with target accounts
  • Moving towards XaaS: Could the Public versus Private Cloud debate be over?
    Moving towards XaaS: Could the Public versus Private Cloud debate be over? Rory Duncan, Research Director at 451 Research; Dan Havens, SVP, WorldWide Sales at Ormuco Aug 23 2017 1:00 pm UTC 60 mins
    The cloud promises to enable organisations to be more flexible, agile and responsive to the needs of their business and the demands of customer and partners. As physical infrastructure has become invisible to end-users, the role of service providers and channel partners has changed. Faced with public and private options, many firms are taking a XaaS approach, embracing the best of both private and public worlds - implementing hybrid architectures to deliver on-demand access to compute resources, capacity, and services, while also providing greater levels of control, security, and visibility of data and applications. In this webinar, Rory Duncan, Research Director with 451 Research will outline the opportunities for Service Providers and channel partners delivering cloud services, examining topics such as support, managed services, data protection and data sovereignty for facilitating cloud consumption.
  • Using Predictive Analytics to Empower Customer Experience
    Using Predictive Analytics to Empower Customer Experience Patrick Rice, CEO, Lumidatum Aug 23 2017 3:00 pm UTC 45 mins
    Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.

    In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:

    - Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
    - We have the data, now what? AI & the Future of Customer Experience
    - How to use Predictive Analytics to find the right customer on the right channel
    - 3 ways to drive ROI for your business by applying AI to improve the Customer Experience

    Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
  • Solid from Start to Finish: Planning for Results-Oriented Events
    Solid from Start to Finish: Planning for Results-Oriented Events Kristen Alexander, Chief Marketing Officer at Certain; Allison Snow, Senior Analyst, B2B Marketing at Forrester Aug 23 2017 5:00 pm UTC 45 mins
    More than ever before, marketers are tasked with proving the ROI for all activities including events, which typically account for 30% of the budget. From field events like sales dinners to product roadshows and user conferences, events are a major contributor to business results like pipeline creation and influence, engagement and closed deals. Event marketing is sometimes reduced to driving event registrations, but leading marketers are looking for ways to increase results across the spectrum from pipeline to close. In this webinar, guest speaker Allison Snow will talk through the smart marketing tactics you can employ before during and after events to drive better business results and how to tie those tactics back to ROI.

    In this webinar you will learn:
    - Marketing tactics to deploy before an event to drive registration and measure success
    - How to conduct real-time marketing at events to funnel highly engaged leads into nurture tracks
    - Smarter event follow-up (70% of marketers say they are not satisfied with the time it takes them to follow up with leads after an event)
  • GDPR: Tactical Steps You Must Take to Ensure Compliance
    GDPR: Tactical Steps You Must Take to Ensure Compliance Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium Aug 23 2017 5:00 pm UTC 60 mins
    GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in place to ensure compliance.*

    Join Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium, for 60-minutes and learn how to:

    - Audit and document all of your digital properties to ensure compliance
    - Establish solid security and privacy measures within your organization
    - Effectively communicate your data governance plan to key stakeholders
    - Employ the customer at the center mandate with everything you do


    *Source: Forrester & Tealium Not-So-Normal Webinar: Creating Your Organization's Plan.
  • 3 Big Data Challenges Your AI Project Will Face
    3 Big Data Challenges Your AI Project Will Face Kiyoto Tamura, VP of Marketing, Treasure Data Aug 23 2017 6:00 pm UTC 45 mins
    If you are working on an AI project, drop it. Chances are good that you don’t have AI problems (yet) but instead have data challenges. In this webinar, we will share what we learned from running a large data platform ingesting 2 million data points/sec and running 7 million queries for hundreds of enterprises. We will focus on the problems that you can tackle on Monday so that you are best positioned for next year and beyond.

    About the presenter:

    Kiyoto is VP of Marketing at Treasure Data. Previously, he was a Software Engineer at TrialPay and Trader at DRW Trading. He is a self-proclaimed hacker at heart: “creativity and do-ocracy over passivity and bureaucracy any day.”
  • The Key to Exceeding Advertiser Expectations
    The Key to Exceeding Advertiser Expectations Tore Frihagen, EVP at Cxense | Kimmo Kiviluoto, CEO at Enreach | Tor Helge Løvåsen, Head of AdOps with Agderposten Mediagroup Aug 24 2017 1:00 pm UTC 60 mins
    Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.

    Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Mediagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
  • Data Insights That Reveal the Motivation of the Mobile-First Consumer
    Data Insights That Reveal the Motivation of the Mobile-First Consumer Matt Buckenham, VP Sales and Business Development at Telmetrics Aug 24 2017 7:00 pm UTC 45 mins
    In today’s mobile-only world, consumers research, engage and buy on the move and with their smart phone. They have a high expectation of choice and flexibility and are more likely to connect with brands that engage with them in their preferred mode of communication, and that includes text, talk and email. But to give consumers the choice they want, you have to understand their behavior better. In this webinar, you will learn what consumer data is available and how to form the insights you need to help you maximize the response from your campaigns, and connect better with your consumers.

    About the presenter:
    Matt Buckenham is consistently at the forefront of mobile technology from his first job out of school at a mobile network startup Orange in the U.K. to the startup team for MyThum Interactive, Canada’s first mobile app agency.

    He has led the way for a number of other breakthrough firsts for the mobile industry that you already use or have heard of: the first international SMS agreements, mobile bookings for Air Canada, and vehicle apps for the auto industry.

    One of his most rewarding projects, though, was launching “Mobile Giving” an app that was used to raise 10 million in donations for Haiti and all with the support of Alicia Keys.
  • Industrie 4.0 – Prozesse beim Einsatz von Machine Learning Algorithmen
    Industrie 4.0 – Prozesse beim Einsatz von Machine Learning Algorithmen Ulrich Hatzinger, Senior Technical Lead, TIBCO Software Aug 29 2017 9:00 am UTC 60 mins
    Die vierte industrielle Revolution – Industrie 4.0 – ist in vollem Gange. Mensch und Maschine werden durch Sensoren und Software vernetzt, sodass ein sich selbst versorgendes, autarkes System entsteht. Geschäftsmodelle verändern sich und es entstehen neue Umsatzmöglichkeiten. Der Einsatz von Machine Learning Algorithmen bedarf neuer Prozesse in Entwicklung und Test. Wo stehen Sie in Industrie 4.0?

    Erfahren Sie mehr zu Machine Learning Algorithmen im praktischen Einsatz aus verschiedenen Branchen sowie mehr Details zu den Prozessen und Aufgaben innerhalb des Produktlebenszyklus (Model Management) in unserem Webinar.
  • Have Your Cake and Eat It Too With R, Python + SAS®
    Have Your Cake and Eat It Too With R, Python + SAS® Wendy McHenry, SAS; Rachel Hawley, SAS; Jesse Luebbert, SAS Aug 30 2017 6:00 pm UTC 60 mins
    R and Python are used by many data scientists, often bringing together teams with varied backgrounds and experiences to solve complex problems in new ways. But R and Python often lack the scalability, governance and support needed for enterprise analytics deployment. In this webinar, you'll see a demo on how SAS integrates with R and Python to increase productivity, value, maturity, and scalability of your data science efforts. Key takeaways:

    • How to use R and Python with SAS while meeting statistical analysis requirements within your organization and with external regulatory agencies.
    • How SAS offers the scalability, governance and support organizations require for production and operational analytics.
    • When and how SAS is used with R and Python.
  • Virtualization: Impacts on Performance Assurance and Business Models
    Virtualization: Impacts on Performance Assurance and Business Models Moderated by Limor Schafman, TIA Sep 6 2017 3:00 pm UTC 60 mins
    The push to virtualize communication networks, control centers, and data centers through NFV and SDN technologies offers both great opportunity for management, speed to market, scale and business, and also brings many challenges. Efficiency, cost management, ensuring SLAs, managing OPED and CAPEX, reducing product production costs are all business concerns faced by communications providers as they convert their networks to be increasingly software driven. What are the new business models that software enables? What are the customer expectations for new service deliverables? How can service providers, data centers and others guarantee quality of service? What tests are being conducted and what industry practices are being established? This webcast will review how companies are meeting the challenge of operating with new processes and with new requirements.
  • Cloud Integration Hub Salesforce Accelerator Deep Dive and Demo Webinar
    Cloud Integration Hub Salesforce Accelerator Deep Dive and Demo Webinar Scott Hedrick, Director Product Marketing, Etty Afriat, Director Product Management, Amit Vaswani, Product Specialist Leader Sep 6 2017 3:00 pm UTC 60 mins
    Are you starting to build up difficult to manage data integration spaghetti as your cloud data integrations proliferate? Organize and simplify multi-point cloud data integrations with Cloud Integration Hub, the modern publish/subscribe solution for efficiency and productivity. Reduce data transfer and API charges by removing redundant Cloud synchronizations with Informatica’s Hub for data. Jumpstart your use of the Cloud Integration Hub with the new Salesforce Accelerator. Existing Informatica Intelligent Cloud Services Premium and Advanced customers can get started right way with the one year of basic Cloud Integration Hub with their subscriptions.

    In this webinar we will:

    •Provide a technical overview of the key capabilities and value of Cloud Integration Hub by Informatica experts
    •Demo the latest version of Cloud Integration Hub including the new Salesforce Accelerator
    •Show how existing Informatica Intelligent Cloud Services customers can get started with the one year of basic Cloud Integration Hub included in their subscriptions.
  • Augment operational intelligence in real time & generate insights
    Augment operational intelligence in real time & generate insights Claus Thoden, Senior Technical Lead, TIBCO Software Sep 7 2017 2:00 pm UTC 60 mins
    Industrial revolutions are epic moments and great opportunities to invest in new technologies and change the way business is done. The fourth industrial revolution, Industry 4.0, is now underway. But what is it all about?

    It is characterized by an unprecedented convergence of people, systems, and devices that’s changing business models and creating new revenue opportunities; by applying streaming analytics on all big data sources to identify important moments and enable real-time action; and by interconnected devices that exchange of information to provide new capabilities and compelling customer experiences.
  • Account Based Sales: What You Need for Success
    Account Based Sales: What You Need for Success Barbara Winters, Justin Kitagawa Sep 7 2017 7:00 pm UTC 45 mins
    You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, and larger deal sizes leading to higher revenues. That’s great, who wouldn’t want that? But how do you get there?

    Although implementing an ABS strategy varies somewhat from company to company, we’ve learned quite a bit about what it takes to do it successfully from our customers as well as our own sales and marketing teams. In this webinar, you’ll learn:

    • How ABS has made our customers more effective in their sales and marketing outreach
    • The process we went through to achieve ABS success
    • The key ingredient to aligning sales and marketing to achieve the best results with ABS

    The presenters for this webinar are Barbara Winters, Vice President of Marketing at HG Data, and Justin Kitagawa, Director of Sales and Marketing Technology at HG Data.
  • 3 Best Practices for Implementing A Modern B2B Integration Solution
    3 Best Practices for Implementing A Modern B2B Integration Solution Alan Lundberg, Dan Rezac - Informatica, Thomas Bennett - UNICO Sep 12 2017 5:00 pm UTC 45 mins
    Tune in to this webinar to understand how ordinary legacy EDI and other B2B technologies are being upgraded to handle many more standards without additional effort. Listen to the case of how one user went from a dated on-premise solution to B2B integration in the Cloud using familiar tools and practices. You'll walk away from this webinar with 3 solid actionable best practices to help you implement a future proof B2b solution.
  • Apache Cassandra and the Power of Low-code Application Development
    Apache Cassandra and the Power of Low-code Application Development Ben Bromhead of Instaclustr & John Sundberg of Kinetic Data Sep 13 2017 4:00 pm UTC 45 mins
    With over 10 million node hours and a petabyte of data under management globally for a wide range of clients, Instaclustr has seen it all.

    Instaclustr has recently partnered with Kinetic Data to provide support through our Managed Service. Kinetic Data provides a powerful platform to build enterprise applications without expensive development and support costs. This solution extends the value of leveraging Cassandra for an enterprise software platform.

    John Sundberg of Kinetic Data, the creator of Kinetic Request and Kinetic Task, and Ben Bromhead, CTO and Co-Founder of Instaclustr, will walk through the benefits of a low-code platform built on Cassandra. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in. 
  • The Download: Tech Talks by the HPCC Systems Community, Episode 7
    The Download: Tech Talks by the HPCC Systems Community, Episode 7 Flavio Villanustre Sep 14 2017 3:00 pm UTC 120 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 7 will include 15 minute Tech Talks on HPCC Systems related topics. Stay tuned for more details once the agenda is finalized.
  • Digital Transformation: how Europe will turn disruption into differentiation
    Digital Transformation: how Europe will turn disruption into differentiation Nick Patience 451 Research, Matt Leonard CenturyLink Sep 20 2017 2:00 pm UTC 60 mins
    Join 451 Research and CenturyLink on the 20th September at 3:00pm UK time, 4:00pm CET, to discuss how enterprises are choosing and deploying digital transformation initiatives for business gain. This webinar will focus on the strategies and actions impacting the European market.

    Organisations of all sizes and in every sector are busy redefining their IT priorities for a digital future, identifying the goals of enhanced customer experience, operational efficiency, business agility and improved risk management as four key pillars for their digital transformation strategies.

    Digital transformation can play out differently depending on a company’s maturity, the vertical sector in which it operates, its employees, its infrastructure, and its ability to innovate. Knowing where to start, and how to maintain momentum is critical.

    Join 451 Research and CenturyLink to learn how European enterprises are making assured first steps, and discover the following:

    - Understand how companies with more progressive digital transformation strategies are prioritising their efforts for competitive differentiation, changing the nature of their business with innovative technologies, and making service provider choices to accelerate results.

    - Gain insights and recommendations from a major survey of the IT priorities of enterprises in Europe.

    - Identify the key shifts in business context that will continue to shape digitisation efforts, and how these need to be reflected in a digital transformation roadmap for IT organisations.
  • IoT and Smart Buildings: The New Construct
    IoT and Smart Buildings: The New Construct Moderated by Limor Schafman, TIA Sep 20 2017 3:00 pm UTC 60 mins
    Real estate developers, owners and tenants are rethinking the office building experience. Not only are buildings becoming increasingly efficient in in-door energy management and operations, they are also beginning to interact with the people who work within the walls, and with the out of doors environment. This type of sentient building design is making use of increased connectivity to and in buildings, as well as the use of sensors and IoT applications. This webcast will discuss communications and connectivity infrastructure that is being deployed in and to current real estate developments; what buiding owners, operators and tenants expect; the impact smart community development is having on smart buildings; and sample smart building IoT applications.
  • Don’t just move data. Improve data management on your Journey to Cloud
    Don’t just move data. Improve data management on your Journey to Cloud Anthony Smith, EMEA Head of Technology, JLL and Forbes Analyst Joe McKendrick, McKendrick Research Sep 20 2017 4:00 pm UTC 60 mins
    The journey to cloud is an evolution not a revolution Data management issues get amplified in the cloud because of a complex landscape across cloud and on-premise applications. When you are moving data around, data security, data governance and data quality should be a top priority. Join Joe McKendrick from Forbes and Anthony Smith, Head of Technology Solutions at JLL to discover:
    •How to get the architecture right and understand what data goes to cloud and what stays on-premises, and what data management brings to the table around data quality, data security, and data governance.
    •Best practices on embracing both cloud and on-premises to scale flexibly and innovate faster to meet with accessible, secure and relevant data
    •How JLL is embracing both cloud and on-premise worlds for flexibility and faster development of best of breed solutions irrespective of where they are hosted. Hybrid is about digital innovations at JLL helping us scale flexibly and innovate faster to meet our customers’ needs with innovative solutions.
  • Marketing Data Quality: Four Roles, One Goal
    Marketing Data Quality: Four Roles, One Goal John Donlon, Senior Research Director, SiriusDecisions Sep 21 2017 5:00 pm UTC 60 mins
    The marketing team’s goal is to acquire new customers and grow existing customer spend. To do this, they must have customer data that is relevant, timely and trusted. Data-driven marketers don’t just manage their new marketing applications; they actively manage their data as a strategic asset. And, as with all strategic assets, that means putting in place rigorous systems of governance to define key dimensions and the metrics to control the data that defines them.

    In this session, John Donlon, Senior Research Director, at SiriusDecisions discusses the four roles required within the marketing organization to support data management efforts; the scope of their responsibilities; and how their performance should be measured.
  • Sales Analytics in Action: Inside the Sales Team of an Analytics Leader
    Sales Analytics in Action: Inside the Sales Team of an Analytics Leader Joe Clarke - UK Sales Manager, Tableau Sep 26 2017 12:00 pm UTC 60 mins
    In sales, the right data and analytics can be the difference between making or missing your quota. Here at Tableau, we rely on analytics to empower every salesperson to better understand their accounts, identify promising prospects, and forecast accurately.

    Join the live webinar with Tableau's UK Sales Manager, Joe Clarke, to see how our sales team have made sales analytics part of their team daily routine.

    You'll learn how Tableau's sales organisation uses analytics to:

    *Develop strategic account plans
    *Align with marketing campaigns
    *Define territories and lead routing
    *Collaborate globally for the best customer experience
  • Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer.
    Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer. Nick Wildgoose, Zurich Insurance, and Jon Ball, Dun & Bradstreet Sep 27 2017 2:00 pm UTC 45 mins
    Join our webinar led by Nick Wildgoose – Global Supply Chain Product Leader at Zurich Insurance and Jon Ball – Senior Global Director, Analytic Consulting at Dun & Bradstreet, to hear the results of the latest market research. You’ll learn at which tiers in the supply chain disruptions are occurring more frequently and the causes of these disruptions. Nick and Jon will be providing you with a greater understanding of the challenges and opportunities facing companies across North America and Europe to improve supply chain resilience. They will also describe the innovations being brought in terms of supply chain risk assessment, technology, and transfer to help protect financial performance.
  • Virtualizing Media Broadcast: TV Transformed
    Virtualizing Media Broadcast: TV Transformed Steve Smith, Limor Schafman Sep 27 2017 3:00 pm UTC 75 mins
    Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.

    Speakers:
    Steve Smith, CTO, Cloud, Imagine Communications
    Stephen Smith is the CTO, Cloud, for Imagine Communications, where he leads the transformation of solutions to support media and entertainment markets in a future defined by IP, software, virtualization and cloud. Previously, Smith was the Executive Director of Media Systems at Starz Entertainment in Colorado, where he was responsible for the technology, implementation and operation of their Media Asset Management and Content Processing platforms. With 20+ years in the industry, Stephen has extensive experience in architecting, deploying, owning and operating complex media processing, origination and distributions systems.

    Host: Limor Schafman, Content Development Director, TIA