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Data and Analytics

  • How to Update Marketing Channels for GDPR - A Practical Guide
    How to Update Marketing Channels for GDPR - A Practical Guide Erik Archer Smith, Marketing Director - ABM, Treasure Data Recorded: May 25 2018 47 mins
    The new GDPR regulation goes into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization.

    Join us to learn more, engage with your peers and get prepared.

    This webinar will cover:

    - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
    - The GDPR elements marketers must know about
    - The elements of PII that will be affected and what marketers need to do about it
    - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
    - Tactical marketing updates needed to meet GDPR guidelines
  • GDPR: An Evolution, Not a Revolution
    GDPR: An Evolution, Not a Revolution Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet Recorded: May 24 2018 39 mins
    Feel prepared, not panicked, with our GDPR “need-to-knows” and tips for staying compliant beyond 25th May.

    Join our interactive session (part of the BrightTALK GDPR Deadline Day & Beyond Summit), to hear Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet, and Tash Whitaker, Head of Compliance at Moorcrofts LLP lead discussion on the following key topics:

    • Why the GDPR should be treated as an evolution, not a revolution, of current data protection laws

    • The crucial “need-to-knows” for compliance as the deadline approaches

    • Guidance on ongoing compliance monitoring and risk assessment – how to stay compliant past the 25th May deadline

    • Plus - live Q&A with our GDPR experts
  • La virtualisation des données en moins de 3 minutes
    La virtualisation des données en moins de 3 minutes Denodo Recorded: May 23 2018 3 mins
    La plateforme de virtualisation des données de Denodo est le moyen le plus rapide d'accéder à toutes les données de votre entreprise, sans vous soucier de la complexité sous-jacente. Dans cette vidéo, nous expliquons comment fonctionne la technologie en moins de 3 minutes et comment la Data Virtualization peut faire la différence pour votre entreprise.
  • Boost Mobile & Digital Banking Engagement while Reducing Churn With Big Data
    Boost Mobile & Digital Banking Engagement while Reducing Churn With Big Data Anirudh Shah, Founder & CEO, 3LOQ Labs and Flavio Villanustre, VP Technology, HPCC Systems Recorded: May 22 2018 50 mins
    Join Anirudh Shah, Founder & CEO, 3LOQ Labs, and Flavio Villanustre, VP Technology, HPCC Systems, to learn how 3LOQ is solving the problem of customer churn with open source big data and machine learning technology. 3LOQ addresses this challenge by deploying proprietary machine learning algorithms to analyze billions of data points and map out dynamic feature recommendations to reinforce repeated usage of a product. The end result? Reduced churn with high customer engagement for businesses.

    3LOQ recently partnered with a leading Indian banking institution to increase adoption of their digital channels. The project yielded impressive results for the client, including a:

    · 45% reduction in customer churn
    · 145% increase in digital banking transactions
    · 75% increase in users who made four or more transactions per month

    In this webcast, Flavio will give an overview of one of the key tech tools that contributes to 3LOQ's success, the completely free, open source HPCC Systems big data platform. Anirudh will share how 3LOQ Labs leverages this platform to:

    • Analyze four terabytes of data combined with built-in analytics libraries to create personalized recommendations
    • Utilize efficient coding in an implicitly parallel platform that allows prototypes to be developed and iterated quickly
    • Enable horizontal scaling on commodity hardware, with the flexibility to deploy both on premises and in the cloud
  • Introducing Instaclustr Managed Kafka
    Introducing Instaclustr Managed Kafka Ben Slater, Chief Product Officer, Instaclustr Recorded: May 17 2018 45 mins
    Instaclustr has recently extended its managed service for Apache Cassandra, Apache Spark and Elassandra to include support for Apache Kafka. This webinar will walk through the key features and benefits of Instaclustr’s Managed Kafka. Discover how Instaclustr have applied our over 20 million node-hours of experience running distributed systems to deliver the most reliable Kafka managed service available.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 14
    The Download: Tech Talks by the HPCC Systems Community, Episode 14 HPCC Systems Recorded: May 17 2018 88 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community. This episode will feature three speakers on the following topics:

    Tai Donovan, Robotics Director, American Heritage School - High School Autonomous Agricultural Project
    A group of 5-6 students are working on an autonomous agricultural project with the goal of providing time sensitive data to the owner-operator/farmer/grower of a production farm. Tai will discuss their challenges and how he is using HPCC Systems.

    Lorraine Chapman, Consulting Business Analyst, LexisNexis Risk Solutions - Meet Our Summer Interns
    By the end of 2018, ten students will have completed projects as part of the HPCC Systems intern program. Find out about these students, including where and what they are studying, the projects they will be working on and the intern experience we provide to help them feel part of the team. Lorraine will also speak about how you can get involved with the program by being a mentor, or contributing a project idea for a new feature or enhancement to the HPCC Systems platform and/or Machine Learning Library.

    Richard Taylor, Chief Trainer, HPCC Systems, LexisNexis Risk Solutions – Current/Longest Event Sequence by Month
    Richard will discuss processing event dates to discover for each event within a given time frame: the current number of sequential months the event occurred, and the longest contiguous month-by-month sequence. This topic is based on questions from one of our Statistical Modelers (new to ECL) regarding how to approach the problem in a non-procedural manner. The example code will make use of the GROUP and HAVING functions.
  • Address Verification 5.13 – What’s New?
    Address Verification 5.13 – What’s New? Amarpal Sohi, Donal Dunne Recorded: May 17 2018 31 mins
    The Spring release of Address Verification will be available in May. Come and learn about the new capabilities available in Address Verification 5.13, which will add value to your organization and help you make more informed decisions.
  • Webinar: Réinventez le Data Management avec la Data Virtualization de Denodo
    Webinar: Réinventez le Data Management avec la Data Virtualization de Denodo Yahya Jarraya, Senior Sales Executive France, Denodo. Philippe Nieuwbourg, analyste indépendant et fondateur de Decideo.fr Recorded: May 17 2018 70 mins
    D'ici à 2020, 50% des entreprises mettront en œuvre une forme de virtualisation des données comme une option pour l'intégration de données", selon le cabinet d’analystes Gartner. La virtualisation des données ou data virtualization est devenue une force motrice pour les entreprises pour la mise en œuvre d’une architecture de données d'entreprise agile, temps réel et flexible.

    Denodo s’associe à Philippe Nieuwbourg, analyste BI et data et fondateur de la communauté Decideo, pour faire le point lors d’un webinar sur une approche innovante et disruptive de l’intégration de données : la Data Virtualization.

    Au sommaire :

    • Introduction by Philippe Nieuwbourg, Decideo

    • Denodo et son positionnement sur le marché de la Data Virtualization

    • Les principales fonctionnalités

    • Démo/vidéo

    • Les principaux cas d’usage. Présentation d'un cas client : comment Intel a repensé l’architecture de ses données avec la Data Virtualization

    • Les ressources

    • Questions/Réponses
  • When Hare Beats Tortoise: Knowing When to Train Your Predictive Models
    When Hare Beats Tortoise: Knowing When to Train Your Predictive Models Sean Naismith, Head of Analytics Services, Enova Decisions Recorded: May 16 2018 46 mins
    Businesses are realizing the benefits of predictive analytics, especially when using the latest technologies in machine learning & AI. The prevailing methodology has been to train predictive models in order to determine which data is useful and which data is not prior to deployment. While training improves the predictive power of your predictive models, there are cases when training prior to deployment may not make sense for your business.

    This session discusses how to determine when to train your models and how to effectively turn the insights from your models into action that improves business outcomes.

    Key Takeaways:

    • How machine learning & AI can boost business performance
    • How to determine when to train your predictive analytics models
    • How to turn analytics to action through digital decisioning
  • From BI to AI
    From BI to AI Naser Ali, Head of Solutions Marketing, Hitachi Vantara Recorded: May 16 2018 38 mins
    Business intelligence is evolving from traditional look-back analysis to forward-thinking prediction and prescription. Join Naser Ali of Hitachi Vantara in this webinar where he'll cover the following concepts:

    - Understanding why AI isn’t an academic pursuit or anything like traditional analysis
    - Why the value of AI comes from developing whole new processes
    - What to expect and when on the journey to predictive and prescriptive outcomes
    - A skills and infrastructure checklist
    - Plus: Gotchas - spotting the pitfalls and roadblocks
  • Automation and Data: Two Key Frontiers of Candidate Engagement
    Automation and Data: Two Key Frontiers of Candidate Engagement Patrick Morey, Senior Technical Recruiter at LevelUp Recorded: May 15 2018 49 mins
    Candidate sourcing and candidate experience are two elements of the recruitment process that are crucial to invest in, but tough to do exceptionally well. To really excel in these areas, you have to invest in top-notch tools and strategies - from the moment you send a cold reach-out to the second you give them an offer.

    At companies across the world, talent teams leverage platforms like Lever to recruit more effortlessly. Using features that automate candidate follow-up and make personalization seamless, these recruiters more easily connect with top talent.

    But how exactly are they using technology to boost candidate engagement?

    On May 15th, we’ll share 5 ways you can use automation and data to enhance candidate engagement. Join our summit, featuring Level Up’s Recruiter Pat Morey to learn:

    * How to apply a data-driven, marketing mindset to sourcing
    * Why Lever Nurture will increase your number of sourced hires and decrease your agency spend
    * Fresh ideas to spice up your candidate experience
    * The questions Pat likes to include in his candidate surveys
    * Which recruiting metrics are great to examine, and how to set KPIs for them

    Don’t miss this insight-filled session on May 15th!
  • How strategic VCs are priming healthcare startups for success
    How strategic VCs are priming healthcare startups for success Daniel Galles, Partner, Providence Ventures Recorded: May 15 2018 61 mins
    The healthcare system feels as though it’s years behind, compared to other consumer-dominated industries, and for good reason. Fluctuating payment models, care structures, patient journeys, and shifting relationships between patients and their physicians have complex, ever-shifting barriers to implementing innovative solutions – and do it at scale.

    But the potential to disrupt healthcare with innovative solutions and technology at scale is huge. It just takes an astute venture capital partner who can help you navigate the complexities, paired with your own healthcare expertise. Join this webinar to learn how VC partnerships can help you navigate through the regulations and complicated nature of healthcare, and get your startup thriving.

    By attending this webinar, you’ll:

    * Learn what it takes for a startup to be successful in the highly complex and regulated healthcare industry
    * Gain perspective from established health tech CEOs
    * Understand the importance of having a strategic VC in an industry like healthcare
    * See what VCs are looking for in the healthcare and health tech categories

    Speakers:

    * Mike McSherry, CEO of Xealth
    * Daniel Galles, Partner, Providence Ventures
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Providence Ventures
  • AI & Cyber Security: The Self-Defending Digital Business
    AI & Cyber Security: The Self-Defending Digital Business Nick Patience of 451 Research, Justin Fier of Darktrace and Michael Sherwood of City of Las Vegas Recorded: May 15 2018 31 mins
    We are today witnessing a new era of cyber defense, powered by artificial intelligence. AI is now relied on not only to identify sophisticated cyber-threats, but to autonomously respond to them as well, without the need for human intervention.

    In this webinar, Nick Patience, Research VP at 451 Research, and Justin Fier, Director of Cyber Intelligence & Analytics at Darktrace, will discuss how Enterprise Immune System technology is helping to build self-defending networks, powered by machine learning and AI algorithms that iteratively learn a sense of ‘self’ for your organization. They’ll examine how this self-learning system is today uncovering some of the most hard-to-find attacks, from IoT hacks and insider threats, through to ransomware and stealthy attackers lurking in your systems.

    Special guest presenter Michael Sherwood, CIO of the City of Las Vegas, will wrap up with a case study on how he implemented Darktrace across the city’s corporate network and smart city initiatives, and how he uses the technology to autonomously respond against fast-moving threats in real time.
  • From Customer Data to Customer Experiences
    From Customer Data to Customer Experiences Gil Rosen, Head of Strategy at NGDATA; James McCormick, Principal Analyst at Forrester Recorded: May 14 2018 55 mins
    NGDATA, Informatica and AWS, with special guest Forrester, bring you:

    From Customer Data to Customer Experiences:
    Build Systems of Insight To Outperform The Competition

    Consumer-focused brands are presented with a unique opportunity to either build compelling customer experiences, or risk squandering funds and frustrating customers with redundant and irrelevant interactions. Success or failure is contingent upon your organization aligning your people, processes, technology and data with your customers and corporate strategy to create a unique competitive advantage through Systems of Insight.

    Join Gil Rosen, Head of Strategy at NGDATA, and special guest James McCormick, Principal Analyst at Forrester, as they give a powerful and informative webinar on turning your customer data into rich, long-lasting customer experiences.

    Key takeaways will include:

    • Understand current consumer industry shifts; how they're being shaped by data and technology, and the impact of adoption or complacency.
    • Learn how leading organizations leverage Systems of Insight to redefine their strategy and operations, and build meaningful, engaging and valuable customer relationships.
    • Introduce Forrester's insights and research helping brands understand how insights-driven they really are, and what to do next to build their own Systems of Insights; harnessing their competitive strengths to find, engage and delight the right customers.
    • Learn how to build Systems of insight using the NGDATA and Informatica platforms.
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat Recorded: May 9 2018 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Johannes Waldstein, CEO, FanAI Inc.
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research

    Sponsored by Worldpay
  • Managing Data Quality within your Salesforce Environment
    Managing Data Quality within your Salesforce Environment Dean Murphy, Lead Consultant, Sales and Marketing Solutions, Dun & Bradstreet Recorded: May 9 2018 20 mins
    Keeping data up-to-date is an ongoing challenge as more than half of your data becomes outdated every year. In this webinar, we will be demonstrating how to automate data management within your Salesforce environment so that you have clean, complete and actionable data.

    Learn how to:

    Increase the productivity of sellers by eliminating manual efforts and automating data entry.

    Identify cross-sell and upsell opportunities with visibility into corporate linkages and family trees.

    Leverage real-time enrichment to ensure data completeness and accuracy.

    Gain confidence in segmenting the market, identifying priority targets, and ensuring alignment across your business, while reducing the costs associated with bad data.
  • Data Preparation Done Right
    Data Preparation Done Right Davinder Mundy, Specialist Big Data Technologies, Informatica Recorded: May 9 2018 45 mins
    How do you avoid your enterprise data lake turning into a so-called data swamp? The explosion of structured, unstructured and streaming data can be overwhelming for data lake users, and make it unmanageable for IT. Without scalable, repeatable, and intelligent mechanisms for cataloguing and curating data, the advantages of data lakes diminish. The key to solving the problem of data swamps is Informatica’s metadata driven approach which leverages intelligent methods to automatically discover, profile and infer relationships about data assets. Enabling business analysts and citizen integrators to quickly find, understand and prepare the data they are looking for.
  • How to Design your Data Supply Chain for GDPR
    How to Design your Data Supply Chain for GDPR Ted Sfikas, Director of US Engineering, Tealium & Jason Koo, Developer Evangelist, Tealium Recorded: May 8 2018 48 mins
    While the dawn of massive change approaches with GDPR, it’s critical for brands to be transparent and ethical with the customer data they’re handling. They must ensure that the data being collected is only used for the purposes of transforming interactions and creating better customer experiences.

    And as brands scramble to orchestrate and execute their compliance plans before May 25th, many are unsure which tools, processes, internal groups and roles their organization should employ.

    Sound familiar? Join to discover how to design your data supply chain for GDPR, plus:

    - 4 critical components of GDPR that every brand needs to know
    - 3 key GDPR roles every company should assign internally
    - Best-in-class solutions to top mobile data challenges with GDPR
    - Real-world examples of how employing data privacy efforts has led other brands to increased customer access to privacy controls and increased transparency to 3rd party tools

    It’s crucial that data, marketing and analyst professionals focus on overall data governance, rather than just legal ramifications, and the effect that leakage and security events can have on the brand itself when it comes to GDPR compliance. Safeguard your brand and consumer trust by ensuring your compliance today.
  • GDPR y virtualización de datos en menos de 3 minutos
    GDPR y virtualización de datos en menos de 3 minutos Denodo Recorded: May 8 2018 3 mins
    En este vídeo te explicamos cómo la virtualización de datos ayuda a las empresas a cumplir fácilmente con algunos de los principios del Reglamento General de Protección de Datos (GDPR, por sus siglas en inglés).
  • Why Decision Automation is Necessary for Digital Transformation
    Why Decision Automation is Necessary for Digital Transformation Enova Decisions Recorded: May 4 2018 3 mins
    Opportunities and challenges uncovered from a recent Forrester commissioned study on the rise of decision automation and emerging technologies like machine learning to achieve digital transformation.
  • Developing financial wellness tools with artificial intelligence
    Developing financial wellness tools with artificial intelligence Katy Gibson, VP of Application Products, Envestnet | Yodlee Recorded: Apr 26 2018 63 mins
    Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

    The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

    In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.

    Attendees will also learn:

    * How AI and machine learning are powering today’s financial wellness tools
    * Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
    * How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
    * Using an API to gain insight and deliver actionable advice
    * How to leverage data intelligence to build apps and solutions that help users improve their financial health

    MODERATOR:
    * Evan Schuman, VentureBeat

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Keith Armstrong, Founder and COO, abe.ai
    * Tiffani Montez, Retail Banking Sr Analyst, Aite Group

    Sponsored by Envestnet | Yodlee
  • AI is the New BI for Retail
    AI is the New BI for Retail Sean Zinsmeister, Head of Product Marketing, ThoughtSpot Recorded: Apr 26 2018 55 mins
    The retail landscape is changing rapidly. In the face of unprecedented digital disruption more businesses are looking for new ways to leverage data and analytics to stay relevant and competitive.

    Join Sean Zinsmeister, ThoughtSpot’s Head of Product Marketing, for a live webinar to learn how merchants can answer their own ad hoc questions instantly without the help of data experts using Search & AI-Driven analytics.
  • How To Create Connected Customer Experiences With A Customer Data Platform
    How To Create Connected Customer Experiences With A Customer Data Platform Dan Lubetsky, Dir, Digital Marketing Strategy, SapientRazorfish & Chris Andres, VP, Digital Strategy Recorded: Apr 26 2018 59 mins
    Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Contributing to that massive figure is the prediction that the average person will own more than five connected devices by the same year.

    With data and customer touchpoints continuing to grow at this exponential pace, brands face massive opportunities—along with multiple challenges. The increase in customer information and engagement exposes the critical need for a technology solution to provide a 360° view on customers that will enable seamless experiences. Enter the Customer Data Platform (CDP).

    Join to learn:

    • Key capabilities and functionality of a CDP
    • Differences between CDPs and other solutions like DMPs, ESPs and DSPs
    • 4 key industries that are taking advantage of CDPs to stay ahead of their competition
    • Key considerations to make when evaluating a CDP
  • Eye Tracking: What it teaches us about dashboard design
    Eye Tracking: What it teaches us about dashboard design Amy Alberts and Andy Cotgreave Recorded: Apr 26 2018 58 mins
    What elements subconsciously catch your eye? Tableau has conducted several eye tracking studies to better understand this behavior.

    Join Amy and Andy as they discuss how certain design elements affect where people look on dashboards. They'll share the exciting eye tracking data collected, and distill their findings into design tips that will help you make more effective dashboards.
  • Verto Audience Spotlight: Mobile Gamers
    Verto Audience Spotlight: Mobile Gamers Karmen Dykstra, Senior Analyst, Verto Analytics, Mary Sheehan, Head of Product Marketing, Verto Analytics, Karmen May 29 2018 7:00 pm UTC 30 mins
    Our new series, Audience Spotlight, provide a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high value audience - heavy users of games on PCs, tablets, and smartphones, whom we refer to as Heavy Gamers. Learn the ins and outs of this demographic and how Verto data can be used to gain a deeper understanding of your audience.

    In this 30 minute webinar, we’ll dig in to some of the most actionable data, including:

    Who are heavy gamers, which devices do they use, and what does a day in their digital life look like?
    The stickiest and top-ranking games and apps among this audience segment.
    What other types of digital content heavy gamers spend their time on.

    Sign up for our webinar today.
  • How to Leverage Machine Learning
    How to Leverage Machine Learning Robert Newman May 31 2018 4:00 pm UTC 60 mins
    Predictive analytics provide SMBs with a competitive advantage by allowing them to make business decisions proactively, using predictive data, rather than reactively, using historical data. Whether building an online recommendation engine, rapid targeting for marketing, anomaly detection for security associated with credit card transactions, or automated workflows for service desks, predictive analytics can process more data faster, generate better quality results, and modify and repeat analytics tasks more efficiently than a team of human analysts.

    Key takeaways from this webinar include:
    - Understanding the business advantages gained through utilizing Machine Learning
    - See how Machine Learning is currently being utilized
    - Gain insights into how Machine Learning can be tailored for you business
  • Unleash Your Inner Data Analyst with Search & AI-Driven Analytics
    Unleash Your Inner Data Analyst with Search & AI-Driven Analytics Siva Singaram, Director of Product Management, ThoughtSpot & Andrew Yeung, Sr. Director of Product Marketing May 31 2018 5:00 pm UTC 60 mins
    Search and AI-driven analytics is vastly expanding the reach of data-driven insights by bringing ad-hoc data access to the masses. Anyone can easily find answers to their data questions, including those questions they may not have thought to ask.

    Tune in to this live webinar as we show you what it’s like to be your own data analyst with advances in Search and AI-driven analytics.
  • AI-powered location: A step closer to the future?
    AI-powered location: A step closer to the future? Peter Frans Pauwels, Co-founder, TomTom Jun 5 2018 5:00 pm UTC 60 mins
    By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

    Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

    To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

    In this webinar you'll learn:

    * How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
    * Understand the role of location-based data mapping in the "Location of Things"
    * The application of data-enriched mapping to industries like retail and automotive
    * How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

    Speakers:
    * Chris Pendleton, Principal PM, Azure Maps
    * Peter Frans Pauwels, Co-founder, TomTom
    * Jennifer Belissent, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by TomTom
  • What's Next for Data-Driven CMOs in Consumer Goods
    What's Next for Data-Driven CMOs in Consumer Goods Pete Reilly, AnswerRocket and Laura Braunecker, Zeerio Jun 5 2018 5:00 pm UTC 45 mins
    Is your organization ready to face unprecedented challenges in the marketplace? Join our discussion with CPG industry expert Laura Braunecker to hear her findings on:

    - The most pressing obstacles facing CPG marketers today
    - The approaches leading CPGs are taking to stay competitive
    - The enhanced role analytics is playing
  • Your Data Is A Mess: Take Control Of Data Quality Issues
    Your Data Is A Mess: Take Control Of Data Quality Issues Joe Christopher, VP Analytics, Blast Analytics & Marketing, & Adam Corey, CMO, Tealium Jun 7 2018 5:00 pm UTC 60 mins
    If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analytics, customize their solutions and don’t audit the implementation to ensure ongoing data accuracy. This leads to multiple inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send a brand down the wrong path, leading to bad decisions and additional costs for tools and resources that could have otherwise been avoided.

    Join and learn:

    - What data quality is and why it’s critical to an organization's overall success
    - Why your data is a mess and how to identify the warning signs of poor data quality
    - Best practices to ensure clean and quality data and how to take back control
    - And so much more!

    The webinar will conclude with a Fireside Chat with live questions from the audience on all things data quality.
  • Agile Data Warehousing
    Agile Data Warehousing Matt Aslett of 451 Research & George Fraser of Fivetran Jun 13 2018 3:00 pm UTC 60 mins
    Data warehousing projects are inherently risky. Traditional waterfall methods usually go over budget and take months, if not years, to implement. Because of their complexities, they create unnecessary dependencies and roadblocks.

    In this webinar, learn how to take an iterative data warehousing approach instead. See how a simplified architecture helps your team prove value early, reduces risk in the long run, and creates an agile, high-performance analytics culture.

    In this webinar, you will learn:
    -The benefits and challenges of adopting a cloud data warehouse
    -New tools and approaches to modern analytics and ETL/ELT
    -How to quickly and easily transition to agile analytics
    -The long-term value of a simple data architecture
  • The Lifecycle of Digital Transformation
    The Lifecycle of Digital Transformation Kerry Dawes, Head of Digital Experience & Intel at The Rank Group Jun 13 2018 6:00 pm UTC 30 mins
    The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case.

    Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses:

    - 3 main drivers of digital transformation
    - Key ways to think of digital transformation as a longterm campaign rather than a one-time project
    - Common challenges most brands face around digital transformation and ways to solve them
    - How centralized and real-time decision making helps drive digital transformation
  • Enhancing Risk Models with Digital Data & Indicators
    Enhancing Risk Models with Digital Data & Indicators Jayakrishna Venkatesh Jun 14 2018 4:00 pm UTC 60 mins
    Digital Data is the last resort when it comes to risk models. Most traditional credit risk, banks, lending, and remittance organizations entirely omit digital indicators for these models. Signals from digital data be it the phone’s location, session length, etc., could be valuable information that cannot be obtained from the customer or transactional data elements.

    This session focuses explicitly on how some day-to-day digital elements can be used to enhance predictability and improve risk models with very minimal (or no) extra investment, outside of revalidation of existing models.
  • A Catalog-First Strategy: Getting More Value Out of Your Data Lake
    A Catalog-First Strategy: Getting More Value Out of Your Data Lake Katy Ring, Research Director, IT Services at 451 Research & Paul Barth, CEO at Podium Data Jun 14 2018 5:00 pm UTC 60 mins
    For many companies, their data lake has either dried up, or it’s spilling over. And only a small percentage of businesses can claim victory in managing, analyzing and operationalizing datasets that exist as well as new sources.

    Data-driven strategies help organizations better compete in the digital economy, giving them an advantage due to a more responsive business process. In this live discussion, the presenters will share the benefits of a “catalog-first strategy” which delivers a truly functional data marketplace or “data bazaar” as coined by 451 Research. Dr. Ring and Dr. Barth will show attendees the thinking behind the strategy, and how it represents a powerful enabler fueling the adoption of the self-service marketplace, including;
    •Data as a Service; the components of a data bazaar/data marketplace
    •From data sharing to data monetization
    •The movement to cloud
    •The Catalog-First strategy; Automated & metadata driven
    •Building a Smart Catalog (smart data ingestion – validation/profiling)
    •Making data business ready (cleansing, conformed, protected)
    •Provisioning for Easy Consumption (browse/search, refresh, publish, access controls)
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Charles Bleadnall, CTO, GoDaddy Jun 14 2018 5:00 pm UTC 60 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Charles Bleadnall, CTO, GoDaddy
    * Jenny Lin, Data Scientist, Yelp
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap
    Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap Jaydeep Ghosh, Director of Data Services, Providence Health Plan & Monica Mullen, Solutions Marketing Manager, Informatica Jun 21 2018 5:00 pm UTC 60 mins
    Providence Health Plan has grown organically over the last 30+ years. With the adoption of the Affordable Care Act as well as growth in other lines of business, the organization was at a crossroad. As new applications and vendors were introduced into the ecosystem to respond to the business’s need, system complexity had increased substantially. The result was a data management challenge that would limit ongoing business success if it remained unsolved.

    Join Jaydeep Ghosh, Director of Data Services at Providence Health Plan, and Monica Mullen, Principal Solutions Marketing Manager at Informatica, as they discuss the enterprise data roadmap that the organization put together to address the current state, position the health plan for future growth, and address these top challenges:

    • Time to business value
    • Multiple, but incomplete, versions of the truth
    • Overall lack of trust in data
  • The Download: Tech Talks by the HPCC Systems Community, Episode 15
    The Download: Tech Talks by the HPCC Systems Community, Episode 15 HPCC Systems Jun 28 2018 3:00 pm UTC 120 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community. This episode will feature three speakers on the following topics:

    Jingqing Zhang, Imperial College of London
    Deep Sequence Learning and Text Classification

    Bob Foreman, LexisNexis Risk Solutions
    ECL Summer Code Camp Review
    On May 16th, five HPCC Systems Ambassadors along with Flavio Villanustre met with eight iRISE2 members for a two-hour ECL Code Camp. The event was a great success, and I thought I’d share with the community what we did and some of the ECL ideas that came out of it. Tips from Data Ingestion to ECL to Data Evaluation will be included in this segment.
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Rob Roy, Chief Digital Officer, Sprint Jun 28 2018 5:00 pm UTC 60 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Rob Roy, Chief Digital Officer, Sprint
    * Jaimy Szymanski, Principal Analyst, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Reimagine Data Governance: Data Governance & AI
    Reimagine Data Governance: Data Governance & AI Andy Joss, Head of Solutions & Data Governance, Informatica & Giuseppe Mura, Principal Architect, Informatica Jul 5 2018 10:00 am UTC 60 mins
    As organisations struggle to cope with an explosion of data volumes, new data consumers, new types of data and increasing amounts of data in the cloud; they’re increasingly recognising the complexity of the task around governing their data. But help is at hand. During this webinar, Informatica will explain how Data Governance has been reimagined and how the latest technology innovations, namely AI and machine learning, are applied to reduce complexity and the effort required to enable organisations to unlock the value of their most precious asset: their data.
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Stewart Rogers, Analyst-at-Large, VentureBeat Jul 11 2018 5:00 pm UTC 60 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data, and harnessing it via marketing automation platforms powered by AI and machine learning, can strengthen your bottom line when you join this VB Live event!.

    Register here free.

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The trends in automation and IoT in ecommerce

    Speakers:

    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    More speakers coming soon!

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