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Data and Analytics

  • Catalog your data as a crucial first step on the journey to self-service data
    Catalog your data as a crucial first step on the journey to self-service data Matt Aslett, 451 Research Director for Data Platforms & Analytics; Andy Sheldon, Vice President of Marketing Unifi Software Recorded: Feb 15 2018 61 mins
    Before an organization can benefit from a self-service data environment to reduce time to insight, an essential first step is to catalog your data so that business users can discover what’s important to them. Seamlessly wrapping other self-service data tools around a comprehensive data catalog is the remainder of the journey to faster business insights.

    This webinar will discuss approaches that enable self-service data for analytics, from discovery to insight, including making the most from a data lake and standing up new data processing pipelines for achieving business success.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 11
    The Download: Tech Talks by the HPCC Systems Community, Episode 11 HPCC Systems Recorded: Feb 15 2018 91 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 11 includes Tech Talks featuring speakers from our community on topics covering Big Data solutions, Spark Integration and other ECL Tips leveraging the HPCC Systems platform.

    1) Raj Chandrasekaran, CTO & Co-Founder, ClearFunnel - Scaling Data Science capabilities: Leveraging a homogeneous Big Data ecosystem

    2) James McMullan, Software Engineer III, LexisNexis Risk Solutions - HDFS Connector Preview

    3) Bob Foreman, Senior Software Engineer, LexisNexis Risk Solutions - Building a RELATIONal Dataset - A Valentine’s Day Special!
  • Developing Scalable and Reliable Applications with Instaclustr
    Developing Scalable and Reliable Applications with Instaclustr Ben Slater, Chief Product Officer, Instaclustr Recorded: Feb 13 2018 48 mins
    In this presentation we will survey the functionality of Instaclustr’s core offerings - Managed Apache Cassandra, Apache Spark, Elassandra and Apache Kafka and walk through uses of these technologies in real-world application patterns such as IOT, social apps and consumer services. We will touch on key considerations when choosing these technologies for your application architecture and different architecture options when combining these leading open source technologies into an overall solution.
  • 2018 Trends in Information Security
    2018 Trends in Information Security Scott Crawford, Research Director, Information Security and Dan Kennedy, Research Director, Voice of the Enterprise Recorded: Feb 13 2018 66 mins
    In 2018, the gains realized from applied analytics will become so pervasive that we expect virtually every security product to be an analytics product. Automation will become more evident, identity will assume new importance, and consolidation will be the word of the day at the endpoint. With new classes of security concerns already making headlines in 2018 – and with EU Global Data Protection Regulation and privacy in the spotlight - what risks are on the horizon?

    Join Scott Crawford, Research Director, Information Security and Dan Kennedy, Research Director, Voice of the Enterprise, for a live webinar on February 13 as he reviews these and other trends expected to shape the information security landscape in 2018, and the level of impact those trends will have on the market. Come armed with questions, as there will be a live Q&A session at the end of the webinar.
  • 2018 Trends in the Internet of Things
    2018 Trends in the Internet of Things Brian Partridge & Christian Renaud Recorded: Feb 9 2018 62 mins
    If 2016 was the year that the Internet of Things transitioned from an ill-defined buzzword to a mainstream industry, 2017 saw the growth and maturing of IoT across all verticals globally. As we move forward in 2018, a more sober, pragmatic tone has emerged that reflects the complexity of scaling operationally focused IoT applications and the necessity for analytic workloads running at several points on the continuum from the far edges of the IoT networks, to aggregation points, to the centralized cloud.

    Join 451 Research’s leading IoT analysts, Brian Partridge and Christian Renaud, for a live webinar on February 9 as they review the trends expected to shape the IoT landscape in 2018, and the level of impact those trends will have. Come armed with questions, as there will be a live Q&A session at the end of the webinar.
  • How to Evaluate a Modern Enterprise Analytics Platform for your Organisation
    How to Evaluate a Modern Enterprise Analytics Platform for your Organisation Jurgen Hoogerboord - Sales Consultant, Tableau Software Recorded: Feb 8 2018 61 mins
    Data is everywhere and traditional report factories are rapidly becoming obsolete. Enterprise organisations are looking for self-service analytics and IT is looking for a sustainable, yet long-term approach to governance. So how do you satisfy the needs of both the business and IT? That’s the lingering question for many IT leaders and what Colin Adler will discuss during this webinar.

    During this webinar, you will learn about:

    *Why moving from Traditional to Modern analytics is needed in today’s business landscape
    *What to consider when evaluating Modern Business Intelligence and Analytics platforms
    *How shifting to enterprise self-service analytics tools empowers both the business and IT
  • 2018 Tech M&A Outlook
    2018 Tech M&A Outlook Brenon Daly, Research Director, Financials and Tim Miller, VP & GM, Financial Markets at 451 Research Recorded: Feb 7 2018 61 mins
    It’s no longer business as usual in the multibillion-dollar tech M&A market. New buyers are displacing many of the long-time leaders, while other companies from far outside the tech industry are suddenly looking for ways to buy into new trends. To help you navigate this changing M&A landscape, join Brenon Daly, 451 Research’s Director of Financials, for a look ahead to activity in 2018. Drawing on data and insight from across 451 Research, our annual Tech M&A Outlook webinar will highlight specific trends in key enterprise IT markets – including information security, software, mobility and IoT -- that will shape dealflow and valuations in the coming year.
  • 2018 Trends in Application Software
    2018 Trends in Application Software Nick Patience, Sheryl Kingstone, Chris Marsh, Matt Aslett, Carl Lehmann Recorded: Feb 7 2018 52 mins
    Software is driving the digital economy. Combining insight across key areas of the software market, we look ahead at what we think will transform in 2018, using predictions from four of our Research Channels: Customer Experience & Commerce, Data Platforms & Analytics, Development, DevOps & ITOps and Workforce Productivity & Compliance.

    Join 451 Research’s leading software analysts, Nick Patience, Sheryl Kingstone, Chris Marsh, Matt Aslett, and Carl Lehmann on February 7 for a live webinar as they review and discuss the trends expected to shape the software landscape and the level of impact those changes will have. Please come armed with questions, as there will be a live Q&A session at the end of the webinar.
  • The Better Alternative to Power BI
    The Better Alternative to Power BI Carrie Nielsen, Director of Presales and Premier Services, Pyramid Analytics Recorded: Feb 6 2018 52 mins
    Considering Power BI? Don’t get stuck unable to share your content without duplication or having to move it to the cloud. There’s a better option for your business – Pyramid 2018. Join this webinar to learn how Pyramid 2018 can fill the gaps and provide your organization:

    -Options to choose how and where your data is modeled and stored
    -Smart discovery and quick insights on your data sets using Machine Learning
    -The ability to ask on the fly questions without manual programming
    -The capability to leverage your designed reports in both dashboards and pixel perfect reports
    -The ability to manage, scale, and govern your BI solution without compromise

    Pyramid 2018 – The Analytics Operating System
  • How to leverage location data to revolutionize customer engagement
    How to leverage location data to revolutionize customer engagement Jay Graves, CTO, Possible Mobile Recorded: Feb 6 2018 57 mins
    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

    Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

    In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

    During this webinar you’ll learn how to:
    * Boost engagement with real-time, location-based consumer engagement and experiences
    * Gain insight into the behavioral patterns of customers and prospects
    * Understand the future of location data for your business

    Speakers:
    * David Bairstow, VP Products, Skyhook
    * Jay Graves, CTO at Possible Mobile
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook


    Sponsored by Skyhook
  • 6 Ways to Achieve Scalable, Repeatable Demand Throughout the Waterfall
    6 Ways to Achieve Scalable, Repeatable Demand Throughout the Waterfall Amar Doshi, 6sense VP of Product / Kerry Cunningham, SiriusDecisions Research Director Recorded: Feb 6 2018 68 mins
    Don’t yawn, this isn’t yet another webinar about how predictive can help determine your target market and act as the first piece to your Demand Waterfall strategy. Instead, this will be a deep dive into the tangible ways companies can uncover, accelerate and capture demand throughout the waterfall. Join SiriusDecisions research director Kerry Cunningham and 6sense VP of Product Amar Doshi for an interactive discussion to better understand the critical components for marketing teams to deliver real impact and achieve their number one goal: demand. In this webinar, you will learn:

    - How behavioral modeling and critical intent data allow companies to uncover demand throughout the active and engaged stages
    - How targeted campaigns and tailored messaging accelerate demand and drive conversions throughout the prioritized and qualified stages
    - How account and contact scoring enable sales teams to capture demand and ultimately grow pipeline leading to closed-won business
  • 2018 Top 10 Business Intelligence Trends
    2018 Top 10 Business Intelligence Trends Andy Cotgreave - Technical Evangelism Director, Tableau | Stefan King - Sales Consulting Senior Manager Recorded: Feb 6 2018 66 mins
    Keeping up with the rapid pace of change in the Business Intelligence ecosystem gets more challenging every year. Watch this 60-minute webinar to get a high-level overview of the top 10 trends in BI for 2018.

    *Don’t Fear AI:– Machine Learning will Arm, Not Replace, the Analyst
    *The Human Impact of Liberal Arts in Analytics
    *The Natural Language Processing Promise
    *The Debate for Multi-Cloud is On
    *Location Will Drive IoT Growth
    *The New Data Governance Strategy is Crowd Sourced
    *Rise of the Chief Data Officer
    *Vulnerability Leads to Data Insurance
    *The Increased Prominence of the Data Engineer
    *The Relentless Investment of Analytics at Universities
  • ABM is a Team Sport: Stories from the Field
    ABM is a Team Sport: Stories from the Field Kristen Alexander, Jessica Fewless, & Rose Morabito Recorded: Feb 1 2018 59 mins
    You’ve seen the headlines. You’ve read the success stories. You know Account-Based Marketing (ABM) is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization?

    We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros. In this webinar, they will cover:

    -Their ABM campaign ideation, collaboration and measurement strategies
    -How they leveraged different teams to execute successful campaigns
    -Best practices for running integrated ABM campaigns
  • Driving Deeper, Faster Insights with Periscope Data’s Unified Data Platform
    Driving Deeper, Faster Insights with Periscope Data’s Unified Data Platform Brett Li, Senior Product Marketing Manager Recorded: Jan 31 2018 31 mins
    In this 30-minute demo webinar, you will learn about how Periscope Data’s Unified Data Platform can help you:
    - Unify your teams — from business, analysts, and engineers under a single end-to-end platform
    - Accelerate your analytics — by connecting directly to your data sources, blending them, and delivering actionable charts and dashboards, no modeling required
    - Uncover true insights — by enabling powerful and flexible ad hoc analysis with a single solution
    - Share your insights anytime, anywhere — with live dashboards, reports, or embedded charts
    - Know your data is secure and up-to-date with our best-in-class security and 99.9% uptime.
  • Delivering Insights to Billions with Augmented Analytics
    Delivering Insights to Billions with Augmented Analytics Andrew Yeung, Director, Product & Joe Abbott, Product Marketer Recorded: Jan 30 2018 61 mins
    Augmented analytics, a new class of technology that includes search, natural language processing and generation, along with AI-driven automated insights, helps companies achieve unprecedented speed to insights. No more waiting days or weeks for an answer, and more importantly, no more decisions made from your gut.

    Join the ThoughtSpot Product team to learn how augmented analytics is permeating the analytics landscape and see how SpotIQ delivers augmented insights to business people at human scale.
  • Master Your Digital Transformation Approach with Digital Decisioning
    Master Your Digital Transformation Approach with Digital Decisioning Joe DeCosmo, CAO Enova International and Bill Franks, CAO IIA Recorded: Jan 25 2018 59 mins
    Automating the decision-making process and being able to activate machine learning and predictive models into business processes and decision models are key to gaining operational efficiency and digital transformation.

    In this webinar, we will explore how analytics-as-a-service and real-time digital decisioning methods and platforms provide lower-cost, more efficient solutions. Expert Joe DeCosmo, CAO at Enova International and Enova Decisions, will explain how businesses can utilize these solutions to vastly improve operational decision-making capabilities and create measurable results.
  • Using Object Storage to Solve Unstructured Data Problems
    Using Object Storage to Solve Unstructured Data Problems Steven Hill 451 Research, Stefaan Vervaet WD, Molly Presley Quantum Recorded: Jan 25 2018 60 mins
    Business is experiencing an increased dependence on unstructured data, such as complex business documents, work products and large media files. This presents a new and growing set of challenges for IT when it comes to preserving, protecting, monitoring and managing unstructured data at scale; and it’s a problem that affects enterprises and service providers alike. We believe that object storage’s massive scalability and rich metadata capabilities supports the collection of the extended information about the data itself—in the form of metadata—to provide customizable and specific reference points for identifying the contents and automating the management of unstructured data at storage-level throughout its entire lifecycle. To document these challenges, 451 Research – in cooperation with Western Digital’s HGST division – has developed and fielded an annual survey that reaches out to a vetted group of 100 enterprise and 100 service provider customers to evaluate the current nature of the unstructured data problem. This program looks to better establish market perceptions about modern object storage, explore current use cases, and outline customer expectations based on responses to our 2017 poll.
  • What Will You Gain From The GDPR Changes?
    What Will You Gain From The GDPR Changes? Peter Wright, Managing Director, Digital Law UK & Lindsay McEwan, VP & Managing Director, Tealium EMEA Recorded: Jan 25 2018 60 mins
    The General Data Protection Regulations (GDPR) give customers control of their data. Discover the opportunities for you and your business in becoming GDPR compliant.

    During this webinar we will explore the key topics within these legislative changes and the advantages each one presents, including:

    - What is GDPR?
    - Penalties
    - Specific Informed Consent under GDPR
    - Breach Notification
    - Subject Access Requests
    - The Right to be Forgotten
    - A Consumer's Right to Data Portability
    - Privacy by Design
    - We’re in this Together
  • Why Visual Analytics?
    Why Visual Analytics? Tarek Qaddoumi Recorded: Jan 25 2018 32 mins
    When you are trying to make sense out of your data, where do you begin?

    Two popular approaches to visual data analysis include data visualisation and visual analytics. Each plays an important role in data exploration. You don’t have to choose one or the other — they both help you to see and understand your data.

    In this live webinar you will discover what visual analytics really is and how the visual analytics process can encourage deeper analysis of your data.

    Join us to learn about:

    -The first step in data exploration - how to answer 'what' questions in your data
    -The power of asking why - how to dig deeper into your data by asking 'why'
    -What visual analytics can do for you - live demo using Transport for London data
  • Smarter Payments Through Digital Decisioning
    Smarter Payments Through Digital Decisioning Sean Naismith, Head of Analytics Services at Enova Decisions Recorded: Jan 24 2018 44 mins
    AI and machine learning have the potential to transform payments to be less risky, more profitable, and real-time. However, implementing these new technologies can be prohibitive in terms of time, resources, and cost. This session shows how digital decisioning overcomes those barriers and enables businesses to integrate analytics with existing business rules and platforms to deliver smarter payments.

    Key Takeaways:

    •What is digital decisioning and why does it matter?
    •How can digital decisioning lead to better debiting results?
    •What should be considered when selecting a digital decisioning system?
  • Optimizing Website Performance with Tag Management
    Optimizing Website Performance with Tag Management Jamie Wells, Solutions Consultant Manager, Tealium & Josh Wolf, Solutions Consultant Manager, Tealium Recorded: Jan 24 2018 32 mins
    Website performance matters - even just a 3 second delay in page response will cause 40% of website users to abandon your website. And one of the biggest factors that impacts site performance is the accumulation of digital marketing vendor tags and pixels on web pages.

    Join us for a 30-minute webinar on Optimizing Webinar Performance With Tag Management. Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance, including:

    - Perceived load time vs actual load time and why it matters to know both

    - How Multi-CDN’s improve client-side tagging

    - Why wait flags, script compression and tag bundling helps optimize web performance

    - As well as other strategic techniques and their associated benefits
  • AI-powered marketing: Put your customer data to work
    AI-powered marketing: Put your customer data to work Vijay Chittoor, CEO, Blueshift Recorded: Jan 24 2018 61 mins
    Brands have access to terabytes more customer data than they did just a few years ago, but most organizations are using only 10% of what they collect — and are unsure how to turn data into sophisticated, personalized cross-channel marketing.

    That kind of high-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Yet, the hype-cycle that surrounds AI-powered marketing leaves many companies wondering what’s truth, what’s fiction — and most importantly, how to even start applying it for notable returns.

    Join Forrester, VentureBeat, and Blueshift in this frank discussion of AI, customer data, and cross-channel marketing. You’ll walk away with a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing.

    In this webinar you’ll:

    * Understand the power of the customer data you have at your fingertips
    * Learn how to leverage data to drive personalized, cross-channel marketing
    * Discover how AI can transform your marketing strategy

    Speakers:
    * Rusty Warner, Principal Analyst, Forrester Research
    * Vijay Chittoor, CEO, Blueshift
    * Shannon Johlic, Director of Marketing, Blueshift
    * Stewart Rogers, Analyst at Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Don’t miss out! Register today.

    Sponsored by: Blueshift
  • Prescription Painkillers: The Latest (and Greatest) Threat to Child Welfare
    Prescription Painkillers: The Latest (and Greatest) Threat to Child Welfare Shaun Barry and Will Jones, SAS Recorded: Jan 24 2018 57 mins
    The abuse of prescription drugs continues to rise across the United States, and the impact on child welfare is great for both children and those parents who abuse. Recent national data shows parental alcohol or drug abuse was the reason for removal of almost 31% of children placed in out-of-home care in 2012 and has continued to rise. SAS will share how prescription drug monitoring programs can be used to change the way systems address the problem and provide for better informed decision making and innovative solutions.
  • Harnessing Data for Better Customer Experience and Company Success
    Harnessing Data for Better Customer Experience and Company Success Matt Aslett, Research Director, Data Platforms and Analytics at 451 Reseach) & Rob Glickman, CMO at Treasure Data) Recorded: Jan 23 2018 61 mins
    As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...

    Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
    - deliver a single, persistent view of your customer based on behavior data
    - make that data accessible to the right people at the right time
    - Increase organizational effectiveness by (finally) breaking down silos with data
    - enable powerful marketing tools to enhance the customer experience
  • Solving the Mystery of ROI: How to Find Marketing’s Impact on the Business
    Solving the Mystery of ROI: How to Find Marketing’s Impact on the Business Katie Martell, host featuring Sam Melnick, VP Marketing at Allocadia Feb 21 2018 4:00 pm UTC 60 mins
    With great power comes great responsibility. According to Gartner, CMO budgets are on the rise in 2017 as marketers take on more responsibility for driving business growth. By taking custody of these dollars, CMOs are promising more and more back to the business.

    But, many marketers struggle to articulate the result of their investment to the rest of the organization. (Hint: Your CFO doesn’t care about your email open-rates.)

    Marketers risk the perception of a cost-center, instead of a growth-driver. In this session, we’ll share how leading marketing organizations manage their investments and translate their tactics to speak in the common language as the rest of the business: money.
  • Beyond Visualizations: Drive Revenue with Embedded Analytics
    Beyond Visualizations: Drive Revenue with Embedded Analytics Haarthi Sadasivam, Technical Product Manager, Looker Feb 21 2018 7:00 pm UTC 60 mins
    Incorporate data into your product, and take advantage of word class databases and a modern data platform. And learn from companies that have been there.

    Join this webinar and learn:

    - How to incorporate data into your product, and take advantage of word class databases and a modern data platform. And hear from companies that have been there.
    - Learn how PDX improved their in house analytical solution and offered their pharmacies a premium level of service — granting them access to collaborate and share the data that they need.
    - Learn how Namely, a HR platform, was able to leverage modern technologies ---databases optimized for performance, ETL tools, BI platforms that offer customization and can scale — to build out a scalable go to market solution in 3 months.
  • 5 Best Practices for App Adoption and Engagement
    5 Best Practices for App Adoption and Engagement Dustin Amrheim, VP Professional Services & Mobile, Pendo & Adam Covati, Sr. Director, Product Management, Bandwidth Feb 21 2018 7:00 pm UTC 60 mins
    5 Best Practices for Highly Effective Mobile App Adoption and User Engagement
    How does your app stack up? Mobile product teams are challenged to drive app adoption and usage in an environment where most apps don’t last past the first use. Successful mobile teams don’t just drive one-way outreach in their app, they close the loop with customers - offering deep engagement and communication throughout the user journey.

    Why this webinar is worth your 60 minutes:

    * You’ll learn new tactics for user engagement that you can use inside and outside of your app
    * You’ll know how your users want to be contacted and surveyed
    * You’ll see how app owners and product managers can marry customer experience with app engagement
    * You’ll take actionable feedback that you can use immediately, no matter what kind of app you manage
  • Data Orchestration: Providing The “Single Source of Truth” On Your Customer
    Data Orchestration: Providing The “Single Source of Truth” On Your Customer Elizabeth Marshall, Sr. Solutions Consultant, Tealium Feb 22 2018 7:00 pm UTC 60 mins
    Engaging with today’s modern audience along the linear customer journey we’re accustomed to isn’t keeping up with customer expectations. In today’s digital ecosystem, brands have more opportunities than ever before to communicate with their audience. But making sense of so much data, gleaning timely and relevant insights and becoming smarter about delivering personalized experiences at scale is difficult.

    So why is creating in-the-moment, cross-channel and cross-device experiences so hard? Data is fragmented and hard to integrate across all of the technologies savvy professionals use to communicate with their customers.

    Join this webinar to learn:

    - How integrating a data supply chain can help brands collect, transform, enrich and orchestrate their data
    - What data orchestration is and how your brand can start taking advantage of it
    - The key ways to create downstream, fully correlated data that is available in any format and any environment
    - Top solutions to data fragmentation and martech tool integration challenges
  • Bigger, Faster, Connected and More Valuable: Where Data Is Going
    Bigger, Faster, Connected and More Valuable: Where Data Is Going Daniel Mintz, Chief Data Evangelist, Looker Feb 22 2018 7:00 pm UTC 60 mins
    The world of data is changing at breakneck speed. Costs are dropping, speed is increasing, and centralization is getting easier. But getting more value from your data isn’t always easy. We’ll talk about the key trends in analytics and how to prepare your organization for this new world.

    Join this webinar and learn:

    - Which new analytic technologies and trends you need to be aware of and how they’ll impact your business;
    - How to use new technologies to actually empower business users to self-serve to answers and make better decisions using data in their day-to-day workflows
    - Pitfalls to avoid (and flashy technologies to ignore) when you’re planning your analytics strategy
  • 2018 State of Cross-Device Digital Shopping
    2018 State of Cross-Device Digital Shopping Mary Sheehan, Global Director of Product Marketing at Verto Analytics, Aaron Schwartz, Senior Data Analyst at Verto Analytics Feb 22 2018 8:00 pm UTC 60 mins
    Browse, Click, Buy: Shopping across screens in 2018

    More than 96% of all American adults engage with an e-commerce property at least once a month.* Consumers use a variety of devices to research, shop, and complete their purchases. To understand today’s digital shopper, it’s imperative to look at the full funnel view, the path before and after purchase, on multiple screens.

    In this live webinar, we’ll look at real-world examples from consumers across devices on top shopping platforms. Also, learn how you can reach and engage the right audience at the right time. We’ll discuss:

    - What does the shopper funnel view look like? See which properties are visited most before or after shopping, including day-in-the-life and week-in-the-life views of key demographics.

    - Who is the online shopper? How often do different demographics shop, how much time do they spend shopping, and when do they shop? How are online shopping behaviors different depending on demographics?

    - How do consumers behave differently with different shopping platforms? Understand how Macy's, Groupon, Wish, Target, Google, and Amazon consumers interact when they’re shopping.

    - How does multitasking play a part in shopping? Understand the other apps consumers are using while shopping, which may influence their purchase decision.

    Learn how Verto Analytics uses single-source panel data to provide the latest in digital shopping analysis. Register today.

    * Source: Verto Analytics data from December 2017.
  • AI-powered customer engagement isn’t optional anymore
    AI-powered customer engagement isn’t optional anymore Brian Gross, VP Digital Innovation, Aeromexico Feb 27 2018 6:00 pm UTC 60 mins
    AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

    Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.

    2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * What’s new in AI for 2018 -- and what’s coming down the pike
    * How businesses are using AI to drive results
    * How to go beyond customer retention and power customer engagement

    Speakers:
    * Brian Gross, VP Digital Innovation, Aeromexico
    * Dan Wulin, Director of Data Science, Wayfair
    * Michael Healey, President, Yeoman Technology Group
    * Rachael Brownell, Moderator, VentureBeat
  • How CPGs Can Use AI to Find Growth
    How CPGs Can Use AI to Find Growth Pete Reilly and Ryan Goodpaster, AnswerRocket Feb 27 2018 6:00 pm UTC 45 mins
    If you’re tired of spending 30 minutes to answer simple questions using POS and syndicated data, learn how to leverage the latest advances in artificial intelligence to get targeted insights in seconds. Hint: Think Siri or Google search to get answers and insights from your own data.

    Also, hear how one of the largest CPG companies in the world is finding new growth opportunities through augmented analytics.
  • Maximize Events: Supercharge Audience Engagement in 2018
    Maximize Events: Supercharge Audience Engagement in 2018 Certain & Heinz Marketing Feb 27 2018 7:00 pm UTC 60 mins
    3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing. So, what can you do to maximize your event ROI to drive leads, pipeline, and revenue generation?

    Register now and you’ll learn:

    - The steps needed to plan, organize, and manage a hard-hitting event strategy
    - How to identify gaps and potential hindrances to your event success
    - Best practices for pre-, during, and post-event marketing

    Save your seat!

    Want to know more about this webinar?

    Everyone knows what it’s like to attend an event, but hosting your own event is another story altogether. From the showroom floor to the keynote panels, from the one-on-one meetings to the breakout sessions, events have the influential power to educate, connect, and engage prospects and customers far more than any whitepaper, eBook, or guide ever could.

    An event may look like an array of unconnected tactics from afar, but look a bit closer, and as any successful B2B event team knows, every effort plays a role with the goals in mind to drive demand, accelerate pipeline, and generate revenue to impact the overall business.

    So, how are today’s most successful companies planning, executing, and reaping the rewards of hosted events?

    Join us for this special webinar and discover how companies utilize events to drive greater pipeline, sales, and revenue results, and uncover the gaps to reach event success.
  • The Austin Marketo User Group Presents: GDPR 201: What to Do Next
    The Austin Marketo User Group Presents: GDPR 201: What to Do Next Ed King, Founder & CEO of Openprise and Chris Arrendale, CEO of Inbox Pros Feb 28 2018 5:00 pm UTC 60 mins
    The Austin Marketo User Group has teamed up with Openprise and Inbox Pros to host a series of webinars to educate marketers on the practical steps needed to gain compliance with General Data Protection Regulation (GDPR) before it takes effect on May 25, 2018.

    Join us Wednesday, February 28, 2018 at 11:00 AM CT, for the first webinar of the series, GDPR 201: What to Do Next, featuring leading GDPR experts, Ed King, CEO and Founder of Openprise, and Chris Arrendale, CEO of Inbox Pros. Our experts will share a practical, step-by-step plan for gaining compliance and cover the tougher parts of GDPR that aren’t getting much attention. Webcast topics include:

    · How to inventory EU data in Marketo and across your MarTech stack.

    · Strategies for working with “data processors”, including 3rd party data providers.

    · How to implement data transfer controls.

    Special thanks to Openprise and Inbox Pros for sponsoring!


    Karen Fowler & Anthony Figgins
    Austin MUG Leaders
  • Coming Together for Build Exceptional Products
    Coming Together for Build Exceptional Products Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo Feb 28 2018 7:00 pm UTC 60 mins
    Product Management & UX can be a harmonious super-team, or they can be mired in overlap and conflict. Guess which approach leads to more successful products? The most effective teams embrace overlap and focus on delivering an exceptional product experience for their customers. Together, Product Managers and UX/UI Designers turn unique market insight into tangible products that have the power to surprise and delight customers. Product teams which master the craft of user experience tend to win big by creating end-to-end product experiences that attract, delight and retain their users.

    Please join us as we sit down with Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo, to share how they inspire user experience in their respective roles.

    We’ll show you how ProductPlan and Pendo deliver excellent experiences with smart, efficient, and beautiful products and give you the chance to ask questions and join the discussion.
  • No Ordinary Hard Hat: Improving Health & Safety with Open Source Big Data
    No Ordinary Hard Hat: Improving Health & Safety with Open Source Big Data Anupam Sengupta, CTO Guardhat & Flavio Villanustre, VP Technology, HPCC Systems Mar 2 2018 3:00 pm UTC 60 mins
    Over 4,000 U.S. workers die on the job every year. While new wearable technologies are aggressively entering consumer applications, industrial safety equipment has not seen a fundamental innovation in the last decade.

    Join us to learn how Guardhat CTO Anupam Sengupta and Guardhat use open source big data technology to address this issue with its “smart hard hat ecosystem”, an industrial wearable that uses IoT and wireless communications systems to protect and empower industrial workers.

    In this webcast, Flavio will give an overview of the completely free, open source HPCC Systems big data platform.

    Anupam will share how Guardhat leveraged this platform to:
    • Allow real-time complex event processing of vast amounts of streaming data.
    • Enable horizontal scaling on commodity hardware, with the flexibility to deploy both on premises and in the cloud.
    • Support big data analytics including the ability to analyze, identify, and predict trends.
    • Enable rapid green-field development
  • How to Drive Adoption of Search-Driven Analytics Across your Organization
    How to Drive Adoption of Search-Driven Analytics Across your Organization Cindy Villamil & Taylor Culver, Sterling Talent Solutions, Sean Zinsmeister, Head of Product Marketing, ThoughtSpot Mar 2 2018 7:00 pm UTC 60 mins
    Sterling Talent Solutions, the world's largest background screening provider performs over ten million background checks a year. This ultimately left the firm with millions of transactional events that need to be trove through to conduct analysis and insights into how their product and performance is delivering for customers. In the past, the team went through an expert reporting team where everything lived in Excel. With only a small group of data experts to service the business users, the results were a massive backlog and long waiting time for managers who needed answers.

    To solve this challenge, Sterling turned to search-driven analytics which gave non-technical business users the ability to answer ad-hoc questions fast – helping reduce their BI backlog by 60%.
  • Global Supply Chain Risk Report: Insights and Findings from Q4 2017
    Global Supply Chain Risk Report: Insights and Findings from Q4 2017 Dr Heather Skipworth – Senior Lecturer, Cranfield School of Management and Nalanda Matia – Senior Director, Dun & Bradstreet Mar 6 2018 2:00 pm UTC 45 mins
    Join this webinar, led by experts from Cranfield School of Management and Dun & Bradstreet, to hear the results of the latest Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a new joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q4 2017 report, published in February 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q4 2017
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter
  • Putting NPS to Work - 5 Ways to Get the Most Out Of Your Net Promoter Programs
    Putting NPS to Work - 5 Ways to Get the Most Out Of Your Net Promoter Programs DanLarsen, Sr. Product Manager, Henry Schein Mar 8 2018 7:00 pm UTC 60 mins
    You’ve setup your survey, you’ve segmented your customers, and you’re ready to start collecting NPS responses. Congratulations! Now what are you going to do with your score? You’re not alone if you’re not sure. NPS is becoming an increasingly popular metric, but it’s not always clear how product teams can take NPS feedback and make it actionable in their products.

    Henry Schein faced similar questions when rolling out NPS for their dental practice software. Dan Larsen, Sr. Product Manager, shares how they rolled out NPS to their customers, the lessons learned along the way, how and they built a tight feedback loop both inside and outside the company to ensure that customer input is captured, and leveraged directly to improve their product experience.
  • 2018 Digital Commerce Fraud Outlook
    2018 Digital Commerce Fraud Outlook Jordan McKee, Principal Analyst Mar 14 2018 2:00 pm UTC 60 mins
    Transactions are migrating from offline to online channels, driving dramatic shifts in the fraud landscape. 2018 will be another challenging year as increasing EMV penetration in the US further throttles the counterfeiting market, shifting more fraudulent activity into digital channels. Join 451 Research Principal Analyst Jordan McKee as he discusses the major fraud trends to monitor in the New Year and shares market data on the current and future state of the digital commerce threat environment.
  • The AI use cases that keep you competitive
    The AI use cases that keep you competitive Matthias Keller, Kayak Mar 14 2018 5:00 pm UTC 60 mins
    The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

    From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

    Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

    You’ll learn:
    * What technologies fall under the AI umbrella
    * How companies like Kayak use AI to understand customers and personalize experiences
    * How to identify the right AI use case for your business
    * Common challenges firms face when implementing AI
    * Why AI’s time in the sun has finally come, and why it’s here to stay

    Speakers:
    * Brandon Purcell, Senior Analyst, Forrester
    * Matthias Keller, Chief Scientist, Kayak
    * Rachael Brownell, Moderator, VentureBeat

    More speakers to come
  • Challenges and Prospects for UK SMEs
    Challenges and Prospects for UK SMEs Ian Cass, Forum of Private Business, Tim Vine, Dun & Bradstreet and Markus Kuger, Dun & Bradstreet Mar 21 2018 2:00 pm UTC 45 mins
    Our recent survey highlighted the challenges and opportunities facing UK small and medium businesses going into 2018. Join Dun & Bradstreet and the Forum of Private Business for a discussion on how to help mitigate the impact of late payments and an economist’s view on what the latest Brexit developments mean for the UK’s SME community.