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Data and Analytics

  • Manufacturing Intelligence: Keep Your Processes Under Control
    Manufacturing Intelligence: Keep Your Processes Under Control
    Alessandro Chimera, Manufacturing Industry Expert, TIBCO Software Inc. Danny Stout, Sr. Solutions Consultant, TIBCO Softwar Recorded: Jul 18 2019 8 mins
    The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.

    Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.

    What You Will Learn:

    Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
    How multi-variate statistical process control can help to detect deviations from a baseline
    How to monitor in real time the OEE and produce a 360 view of your factory
    The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
  • Modernizing Online Application Fraud Detection & Prevention
    Modernizing Online Application Fraud Detection & Prevention
    Sean Naismith, GM & Head of Analytics Services, Enova Decisions Recorded: Jul 18 2019 48 mins
    As consumer preferences are driving businesses to offer more services online, businesses are becoming more susceptible to fraud. New strategies are required to mitigate fraud risk in a manner that does not compromise customer experience and profitability. In this webinar, Sean Naismith, GM & Head of Analytics Services at Enova Decisions, will identify major online application fraud threats and cover best practices in fraud detection and prevention.
  • Achieving and maintaining compliance with NYDFS cybersecurity regulation
    Achieving and maintaining compliance with NYDFS cybersecurity regulation
    Antonio Anderson, Executive Director -Trustmark, John Ford, Founder&CEO - Sienna group, Yomar Rosendo, Director - Informatica Recorded: Jul 18 2019 40 mins
    Join us for this case study that takes you through a NYDFS compliance journey featuring Trustmark, Sienna Group and Informatica. Three thought leaders who bring a wealth of experience share how organizations are protecting their most sensitive information. Learn the importance of the regulation and how leading organizations are able to get ahead of critical mandates using innovative technologies that support data privacy governance along with data retention requirement in mind that create risk. Hear from the experts and start your journey to NYDFS compliance today!
  • Analítica avanzada y Machine Learning con virtualización de datos
    Analítica avanzada y Machine Learning con virtualización de datos
    Anastasio Molano, Senior VP Tecnología y Soluciones, Denodo Recorded: Jul 18 2019 56 mins
    Las técnicas avanzadas de ciencia de datos, como el aprendizaje automático (machine learning), son herramientas extremadamente útiles para obtener información valiosa de los datos. Sin embargo, suponen más presión para los data scientists, que tienen que buscar los datos correctos y limpiarlos para que sean utilizables. Este proceso, al final, consume la mayor parte de su tiempo.

    En este webinar explicaremos cómo la virtualización de datos ayuda a obtener la información necesaria de una manera más eficiente y ágil, haremos una demo de analítica predictiva y presentaremos dos casos de éxito de clientes.
  • Fraud Investigation Management
    Fraud Investigation Management
    Ashwin Datla, Senior Solutions Consultant, TIBCO Software Inc. Recorded: Jul 17 2019 7 mins
    Fraud is one of the biggest overheads for most financial firms. Detecting crime is hard as fraud constantly evolves and the tools have to be able to evolve with it. Also one of the key areas of focus for most firms is to address the cost of handling the false positives that all automated systems generate.

    Watch this short demonstration to learn how TIBCO’s advanced analytics and data science solutions can help you overcome these challenges.
  • How to Reduce False Positives? - Intro to Fraud Accelerator
    How to Reduce False Positives? - Intro to Fraud Accelerator
    Chris Lowe, Senior Solutions Consultant, TIBCO Software Inc. Recorded: Jul 17 2019 8 mins
    A short introduction to TIBCO's Fraud Accelerator, an intelligent, automated, analytical system, that helps businesses reduce false positives and augment human intelligence with data science models that can help predict fraudulent business events.
  • How to Build a Better Marketing Dashboard
    How to Build a Better Marketing Dashboard
    Dan Duncan, Analytics Product Manager, Alight Analytics Recorded: Jul 17 2019 32 mins
    Dashboards are more than eye-catching charts and graphs — or they should be, at least. Done right, your marketing dashboard can help you answer the most meaningful questions about your business, ASAP. In this webinar, we’ll cover:

    -Why it’s essential to correctly identify your audience and how they’ll be using your dashboard
    -How to select KPIs that accurately measure your progress and performance
    -Why blended datasets are so important to assessing marketing ROI
    -How to design your dashboard so that it’s easy for users to understand and interact with their data
  • 4 ways to improve customer retention - for B2B SaaS companies
    4 ways to improve customer retention - for B2B SaaS companies
    Arun Trivedi Recorded: Jul 17 2019 20 mins
    According to Gartner, 34% Product Marketers at Technology & Service Providers select retaining clients as one of their most important challenge. Growth continues to be a strategic business priority for CEOs. This webcast presents 4 strategies companies can adopt to improve customer retention & grow the business
  • From data to insight. Navigating massive datasets with Exasol & Tableau
    From data to insight. Navigating massive datasets with Exasol & Tableau
    Eva Murray, Tableau Evangelist, Exasol Recorded: Jul 17 2019 20 mins
    Analysing and visualising big data can be challenging. This webinar will give you a headstart for tackling massive datasets with Tableau, easily and effectively. We'll look at visualisation best practices and how to get a better understanding of your data through visual analysis. You'll see a live demo and best practice approaches to help you make the most of the tools.
  • Leading Research Across the AI Spectrum
    Leading Research Across the AI Spectrum
    Qualcomm Recorded: Jul 16 2019 59 mins
    Artificial Intelligence (AI) is revolutionizing industries, products, and core capabilities by delivering dramatically enhanced experiences. However, the deep neural networks of today are growing quickly in size and use too much memory, compute, and energy. Plus, to make AI truly ubiquitous, it needs to run on the end device within a tight power and thermal budget.

    Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:

    * Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
    * AI model optimization research for power efficiency, including compression, quantization, and compilation
    * Advances in AI research to make AI ubiquitous

    Speakers:

    * Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.
    * Jack Gold, Principal Analyst, J.Gold Associates, LLC.
  • The Best of The Download: Tech Talks by the HPCC Systems Community, Episode 25
    The Best of The Download: Tech Talks by the HPCC Systems Community, Episode 25
    Jessica Lorti, Lorraine Chapman, Bob Foreman, Rob Mansfield, Jingqing Zhang Recorded: Jul 16 2019 89 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community.

    Featured speakers have been pulled from some of our most attended and favorite Tech Talks. Join us to hear more on:

    Dapper – A Bundle to Make Your ECL Neater from Rob Mansfield, Senior Data Scientist at Proagrica. Rob has worked in ECL since 2016. As a Data Scientist he has helped design complex logic and statistical models that all pull from Proagrica’s HPCC Systems platform. Rob also works in Python and R, skills he picked up in a previous life as a college lecturer.

    Deep Sequence Learning in Traffic Prediction and Text Classification from Jingqing Zhang, PhD Candidate, Imperial College London. Jingqing Zhang is a PhD (HiPEDS) at Department of Computing, Imperial College London under supervision of Prof. Yi-Ke Guo. His research interest includes Text Mining, Data Mining, Deep Learning and their applications. He received his MRes degree in Computing from Imperial College with Distinction in 2017 and BEng in Computer Science and Technology from Tsinghua University in 2016

    The Top Ten Common ECL Compiler/Runtime Errors, and How to Correct Them from Bob Foreman, Senior Software Engineer at LexisNexis Risk Solutions. Bob Foreman has worked with the HPCC Systems technology platform and the ECL programming language for over 5 years, and has been a technical trainer for over 25 years. He is the developer and designer of the HPCC Systems Online Training Courses, and is the Senior Instructor for all classroom and Webex/Lync based training.
  • Beneficial Ownership Monitoring: Learn about the Challenges and Practicalities
    Beneficial Ownership Monitoring: Learn about the Challenges and Practicalities
    Paul Westcott, Product Director, Dun & Bradstreet and Neil Isherwood, Subject Matter Expert, Dun & Bradstreet Recorded: Jul 16 2019 57 mins
    With the news of a recent leaked report by the National Crime Agency (NCA) warning Brexit could push British companies into 'greater contact with corrupt markets' and increase bribery, understanding who you are doing business with and who controls those businesses is now more important than ever. Add to that the increasing regulatory landscape and threat of financial and reputational risk, and it is clear that companies need to figure out how they can achieve that transparency more efficiently and with greater speed.

    Join Dun & Bradstreet's, Paul Westcott for a 45-minute webinar which will cover:

    •beneficial ownership, control and sphere of influence
    •challenges with building a full view
    •the practicalities of monitoring the information
    •assessing the impact of changes.
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Recorded: Jul 16 2019 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • Aligning customer and vendor due diligence through technology
    Aligning customer and vendor due diligence through technology
    Chris Laws, Global Head of Product Development, Dun & Bradstreet Recorded: Jul 16 2019 42 mins
    An increase in regulations, particularly in the US and UK, are adding complexity to due diligence requirements when onboarding new customers or vendors. A recent report from Dun & Bradstreet surveyed more than 600 procurement and compliance professionals, and found that teams are struggling to manage ever-changing rules while juggling multiple responsibilities.

    This webinar will explore the convergence in compliance and procurement strategic objectives and responsibilities, and how joined-up processes can accelerate progress towards the common objectives of reducing costs while streamlining third-party onboarding.

    During this webinar we will explore:
    - The impact of evolving regulation on the compliance and procurement functions
    - The top common priorities of compliance and procurement executives over the coming months
    - The benefits of intelligent automation for customer and vendor due diligence
    - How technology and data combined can be a powerful strategic driver.
  • Google Big Query Q&A Part 1
    Google Big Query Q&A Part 1
    Chad W Jennings, Google Big Query Product Manager Recorded: Jul 12 2019 23 mins
    Data Warehouse Offload to the Cloud: is Google Big Query Right for You?

    Google BigQuery’s serverless architecture can help your data warehouse grow to Petabyte scale for innovative analytics applications like reporting and data warehousing

    To help you navigate your decision on whether Google BigQuery is the right choice for your data warehouse needs, we have prepared a 2-part video Q&A featuring Google BigQuery Product Manager, Chad W. Jennings, and Pythian Cloud Expert, Vladimir Stoyak, to provide you with deeper insights into the features and use cases of BigQuery.

    Part 1 answers
    How has the data warehouse landscape evolved?
    What is driving the need to offload data warehouses to the cloud?
    What are the different migration approaches?
  • A Guide to Selecting the Right Map Visualization for Your Big Data Use Case
    A Guide to Selecting the Right Map Visualization for Your Big Data Use Case
    Marc Psaila, Tableau Recorded: Jul 12 2019 25 mins
    Maps are always popular visualisation types but you can rapidly be overwhelmed by the different options and there are a number of common mistakes that should be avoided.

    Beyond the typical symbol maps and filled maps, there are also some less known techniques that can also be implemented using Tableau.

    The goal of this session is to have a comprehensive view on the different techniques, how to build them and what are the advantages and limitations of each technique.

    Regardless of your level of expertise in Tableau, this session will help you to determine what map type is the best for your particular use case.
  • An Essential Guide to Using Credit Reference Agencies
    An Essential Guide to Using Credit Reference Agencies
    Ben Houlihan, Senior Risk Product Manager, Dun & Bradstreet Recorded: Jul 11 2019 7 mins
    This short video covers:

    - An introduction to using credit reference agencies in your credit management practices
    - The top three things to consider when assessing the risk profile of a new customer
    - Best practice in ongoing portfolio management to identify risk exposure
  • Getting more from your data value chain with Exasol & Tableau
    Getting more from your data value chain with Exasol & Tableau
    Eva Murray, Tableau Evangelist, Exasol Recorded: Jul 11 2019 18 mins
    When organisations or teams focus heavily on analysis and visualisation, they risk underestimating the role of infrastructure and data architecture for their analytics.
    In this webinar I will share ideas and suggestions for maximising the benefit during each step of the data value chain, going from raw data all the way to analytics-driven innovation. I will highlight how Exasol and Tableau work together to drive the value creation and empower people along the way.
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Jul 11 2019 61 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • Modernizing Your Data Analytics Environments With Tableau in the Cloud
    Modernizing Your Data Analytics Environments With Tableau in the Cloud
    Luke Stapleton, Manager, Analytics Platform, nib + Gerad Crow, Manager, Analytics and Reporting, nib Recorded: Jul 11 2019 20 mins
    Tableau in the cloud @ nib – Hear from Luke Stapleton and Gerad Crow as they talk about the journey nib has been on to modernise their data analytics environments, the challenges and insights.
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners
    Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Recorded: Jul 10 2019 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Railinc: Best Practices for Deploying and Adopting an Intelligent Data Catalog
    Railinc: Best Practices for Deploying and Adopting an Intelligent Data Catalog
    Ramesh Veerappan, Shawn Petway, - Railinc, Dharma Kuthanur- Informatica Recorded: Jul 10 2019 58 mins
    As Railinc modernizes its data infrastructure, critical data has become distributed across Oracle, data lake and tools like SAS, and business users have been challenged to find and understand the data they need. Railinc embarked on a major effort across business & IT to address this problem by cataloging all data assets and adding business context to the data to enable easy search and discovery. Confidence in the data was improved through visibility into how datasets were created and business descriptions and tags that added business context, along with a focused/phased approach to drive business user adoption. Railinc will share valuable lessons and best practices related to both: (1) deployment and scaling; (2) driving business user adoption.
  • Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Ty Gavin, VP of Software Development, Tealium Recorded: Jul 10 2019 57 mins
    The GDPR and CCPA have put digital privacy at the forefront of consumers’ concerns. With its Intelligent Tracking Prevention (ITP), Apple is leveraging consumer concerns to promote the security of their browser, Safari.

    The question for marketers and data professionals is whether ITP’s changes to cookies will alter their data and analytics strategies. When Apple first introduced ITP in 2017, it disrupted third-party ad tech companies and their ability to create cross-site tracking. With ITP 2.x this year, Apple has updated how Safari, the most popular mobile browser in the U.S., handles first-party cookies.

    The changes to first-party cookies will have a big impact on personalized mobile campaigns for seasonally-driven industries and campaigns in mobile browsers (i.e. Safari). Short-term workarounds are available to digital marketers, but they may be quickly undone as Apple works to clamp down on them in subsequent updates.

    Join this webinar and learn how to build a better long-term strategy that balances the customer experience with customer privacy, as well as:

    - A deeper understanding of ITP’s limitations
    - Gaining clarity on the true impact it has on analytics
    - Key strategies to improving implementation of first-and-third-party cookies
    now and in the future
    - Ideas for Customer Experience and Marketing teams to improve cookies-related experiences like authentication
  • Getting Started with Data Science in Exasol
    Getting Started with Data Science in Exasol
    Dr. Florian Wenzel Recorded: Jul 10 2019 18 mins
    A fast analytical database is key for running predictive analytics, and Exasol’s in-memory technology powers your data analysis in near real-time to help predict tomorrow’s success. In this session we demonstrate how Exasol can be the heart of your analytical environment by speeding up languages like R, Python, or Java for fast insights. We show you how data scientists interact seamlessly with Exasol and how they can significantly speed up data science projects. In addition we highlight how results of predictive models can easily be integrated into advanced Tableau visualizations.
  • How to Build A Strong Data Culture & Bring Data to All Levels of Decision Making
    How to Build A Strong Data Culture & Bring Data to All Levels of Decision Making
    Jed Guitno, Senior Analyst, Toyota Recorded: Jul 10 2019 16 mins
    Jed Guinto began his career as an Aerospace Engineer but in the last 3 years has made a career change into the exciting world of data. Now working at Toyota Australia and currently the Lead Takata Recall Analyst for the largest Safety Recall in Automotive History, he is an avid Tableau lover, evangelist, teacher and online trainer with now well over 100,000 students. His vision for the future is to use Tableau to empower Toyota employees at all levels to solve their own data problems and reduce reliance on BI Teams and external Companies, hence bringing the technology, knowledge and control back to the people.
  • How to Build A Strong Data Culture & Bring Data to All Levels of Decision Making
    How to Build A Strong Data Culture & Bring Data to All Levels of Decision Making
    Jed Guitno, Senior Analyst, Toyota Jul 22 2019 6:00 am UTC 16 mins
    Jed Guinto began his career as an Aerospace Engineer but in the last 3 years has made a career change into the exciting world of data. Now working at Toyota Australia and currently the Lead Takata Recall Analyst for the largest Safety Recall in Automotive History, he is an avid Tableau lover, evangelist, teacher and online trainer with now well over 100,000 students. His vision for the future is to use Tableau to empower Toyota employees at all levels to solve their own data problems and reduce reliance on BI Teams and external Companies, hence bringing the technology, knowledge and control back to the people.
  • From data to insight in real time with Exasol and Tableau
    From data to insight in real time with Exasol and Tableau
    Valerie Wiedemann, Exasol Jul 23 2019 2:00 pm UTC 30 mins
    Getting live data can be hard and extracting value from it can be a big challenge for businesses. But there is huge potential from analyzing ALL your data. In this webinar, you will learn how Exasol's UDF framework provides an easy and flexible approach for keeping your dashboards and analyses fresh with the latest data. You'll see a live demo using football (soccer) data and we’ll share the tools you need to build such a workflow for your business.
  • Marketing Analytics: How to Deliver Faster Reporting and Insights with Tableau
    Marketing Analytics: How to Deliver Faster Reporting and Insights with Tableau
    Will Stentz, Director of Analytics, Carmichael Lynch & Matt Hertig, CEO and Co-founder, Alight Analytics Jul 24 2019 4:00 pm UTC 60 mins
    The single biggest problem facing data-driven marketers? Collecting, cleaning and organizing performance data is a world-class time suck. But it doesn’t have to be that way.

    Learn how Carmichael Lynch — the Minneapolis agency that serves leading brands like Phillips 66, Subaru and Xcel Energy — streamlined its data aggregation with Tableau, the leader in visual analytics, and ChannelMix, the industry’s best solution for marketing performance analytics.

    Watch this webinar, and you’ll learn:

    -Why a data-first approach is the foundation of a fast, powerful analytics program
    -How to build a scalable, flexible system for marketing analytics — and why using a stack of best-in-class solutions is a better way to accomplish that
    -Where you should invest time and resources in order to evolve your team’s ability to produce valuable forecasts and recommendations
  • It's time for performance: Replace your Tableau extracts with a live connection
    It's time for performance: Replace your Tableau extracts with a live connection
    Valerie Wiedemann, Exasol Jul 25 2019 2:00 pm UTC 30 mins
    Are your analyses being crippled by slow data connections? Are your people going for the 17th coffee break this morning while they wait for the data to refresh?
    Maybe it’s time to rethink extracts and supercharge Tableau with a live connection to your data, taking the burden of data processing away from Tableau Server and giving your people super-fast data to power their visual analytics in Tableau.
    In this webinar, we compare extracts to a live connection in Exasol. You’ll learn how to lighten the load on your Tableau Server and create an environment where self-service analytics, data science and reporting happily co-exist no matter how much data you have.
  • Banking, Insurance And Financial Services: Getting The Most Out Of Big Data
    Banking, Insurance And Financial Services: Getting The Most Out Of Big Data
    Emmanuel Dubois, Co-founder, Indexima Jul 25 2019 3:00 pm UTC 24 mins
    How to differentiate using Big Data Technologies?

    The amount of data generated increases dramatically and, as a result, investments to take advantage of Big Data. And, the Banking / Insurance / Financial Services sector brings together very different professions and is subject to numerous regulations.
    It is therefore a question of solving the equation between a growing volume of data and a complex business environment in order to create value and thus differentiate itself from the competition.

    1. How will companies in the sector be able to differentiate thanks to Big Data technologies?
    2. What are the use cases?
    3. Which technologies to use and which best practices to implement?

    Duration: 30 minutes
    Language: English
    Speaker: Emmanuel Dubois, Co-founder, Indexima
  • How Customer Data Maturity Powers the Modern Enterprise (Part 1)
    How Customer Data Maturity Powers the Modern Enterprise (Part 1)
    Matt Parisi, Senior Product Marketing Manager Jul 25 2019 4:00 pm UTC 32 mins
    In this four-part series, we will help your organization learn how to create a strategic approach to customer data. Top performing companies are using customer data insights from across the organization to power better customer experiences from awareness to renewals. For many companies, however, much of the necessary data remains locked away in departmental and technological silos.

    In our first installment, we’ll be taking a deep dive into the Tealium-commissioned Forrester research report, “Customer Data Maturity Powers the Modern Enterprise,” as well as looking at the state of customer data maturity to understand why so many companies struggle to break down the barriers and put data into action. The recent report surveyed the state of customer data and found that even though almost 90% of organizations have some level of customer data strategy in place, many struggle to impact key business outcomes effectively.

    By surveying 330 decision makers at companies across the globe – including the US, UK, France, Germany, and Japan – the report gives insight into businesses’ approach to using customer data to drive customer satisfaction, increase revenue, implement better data governance, and improve profitability.

    Join us for a deep dive into the state of customer data maturity and uncover the key takeaways to help your organization build a sound customer data strategy that can drive business results.

    You’ll also learn :
    - The 6 dimensions of customer data maturity in an organization
    - How you can put your own organization’s customer data maturity to the test
    - Recommendations for beginning to build your customer data strategy and establishing a center of customer data excellence
  • Google Big Query Q&A: PART 2
    Google Big Query Q&A: PART 2
    Chad W Jennings, Google Big Query Product Manager Jul 26 2019 5:00 pm UTC 12 mins
    Data Warehouse Offload to the Cloud: is Google Big Query Right for You?

    Google BigQuery’s serverless architecture can help your data warehouse grow to Petabyte scale for innovative analytics applications like reporting and data warehousing

    To help you navigate your decision on whether Google BigQuery is the right choice for your data warehouse needs, we have prepared a 2-part video Q&A featuring Google BigQuery Product Manager, Chad W. Jennings, and Pythian Cloud Expert, Vladimir Stoyak, to provide you with deeper insights into the features and use cases of BigQuery.

    Part 2 will cover
    1. What new skill sets are required for a cloud-based data warehouse
    2. Example of an enterprise who have offloaded their data warehouse to Google Big Query and the benefits realized
    3. Predicting monthly pricing for cloud data warehouses.
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Jul 30 2019 9:00 am UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Simplify The Data Workflow For Your Favorite Data Apps
    Simplify The Data Workflow For Your Favorite Data Apps
    Nicolas Korchia, Co-Founder and COO, Indexima Jul 30 2019 3:00 pm UTC 22 mins
    HOW TO LEVERAGE BIG DATA FOR ALL YOUR FAVORITE DATA APPS?
    As the importance of using data is no longer in any way in question, companies are now facing a major challenge: processing more data, more rapidly and with more data applications.
    How to unlock the power of your favorite data reporting, discovery or BI applications to run live reports and dashboards on big data?

    Best Practices to learn:
    1. What is the current state of play of managing data with the various apps?
    2. How could this management be improved on a daily basis?
    3. How to simplify the data workflow with Qlik, Tableau, Power BI, MicroStrategy and others?

    Demo:
    Instant Analytics with 3 data apps on 17 billion rows

    Duration: 30 minutes
    Language: English
    Speaker: Nicolas Korchia, Co-Founder and COO, Indexima
  • Strategies to Ensure Data Integrity with Apache Kafka
    Strategies to Ensure Data Integrity with Apache Kafka
    Zeke Dean, Senior Consultant, Instaclustr Jul 30 2019 5:00 pm UTC 45 mins
    Ensuring reliable data storage and delivery with Apache Kafka can prove to be a concern. Those trying to implement Apache Kafka are forced to deal with critical questions such as: how data order can be at risk? How data could potentially be lost? How records could be accidentally duplicated?


    Join this webinar as we explore the essential components of building an effective strategy for data integrity with Apache Kafka. This webinar will also dive into how to resolve the above issues using a combination of:
    - Effective Topic and Partitioning strategies
    - Effective Data Keying Strategies
    - Exactly once Semantics with Producers and Consumers
  • Redefining Customer Experience with AI-driven Conversational Service Automation
    Redefining Customer Experience with AI-driven Conversational Service Automation
    Guest speaker Kjell Carlsson, along with Samith Ramachandran and Robert Barlow Jul 31 2019 1:30 pm UTC 60 mins
    By Uniphore and featuring Forrester

    Enterprises are on the brink of a customer experience revolution. AI technologies make it possible to drive customer engagement and superior customer service at hitherto-unseen scale and efficiency. However, many companies are struggling to take advantage of these developments. U.S. companies alone lose more than $75 billion a year due to poor customer experiences and most forego the opportunity to grow customer loyalty and share of wallet. Others risk alienating customers with incomplete solutions that downplay customer conversations.

    In this webinar we will discuss how enterprises are overcoming these challenges using Conversational Service Automation (CSA). With CSA, companies look to harness the best of human and artificial intelligence, to drive both automated conversations with your customers as well as superior calls with human agents, where agents are empowered with better information, next best actions, and automated workflows. We will dive into the elements of CSA and give examples of how enterprises are transforming customer service delivery in their contact centers.

    Topics Include:
    • The opportunity, and challenges, in using AI to drive superior customer experience
    • Understanding Conversational Service Automation in the context of customer service
    • Simultaneously achieving cost efficiencies while improving customer service with AI


    Join guest speaker Kjell Carlsson, Ph.D., Senior Analyst at Forrester, along with Samith Ramachandran, VP and Head of Products & Engineering, Uniphore and Robert Barlow, Director - Corporate Marketing & Communications, Uniphore who will address these topics and discuss how companies are transforming customer service through CSA.
  • Eye Tracking: What it teaches us about dashboard design
    Eye Tracking: What it teaches us about dashboard design
    Andy Cotgreave, Technical Evangelism Director, Tableau; Amy Alberts, Manager, User Research, Tableau Jul 31 2019 4:00 pm UTC 60 mins
    What elements subconsciously catch your eye? Tableau has conducted several eye tracking studies to better understand this behavior.

    Join Amy Alberts of the Tableau User Research Team and Andy Cotgreave as they discuss how certain design elements affect where people look on dashboards. They'll share the exciting eye tracking data collected, and distill their findings into design tips that will help you make more effective dashboards.

    This webinar features a CTT Wireless dashboard, which was built by Dundas Data Visualization, and featured in The Big Book of Dashboards.
  • Achieving Big Business Value from Big Data Initiatives
    Achieving Big Business Value from Big Data Initiatives
    Rick Karl, Vice President of Value Engineering, Zaloni Jul 31 2019 6:00 pm UTC 60 mins
    ROI.
    Risk reduction.
    Cost savings.

    Ask 3 different people what their idea of business value means and you’ll often get three different answers. When you’re trying to implement an enterprise-wide data hub, it’s often necessary to show value early and often but how can that be easily done when there are multiple stakeholders?

    To justify the investment, it’s critical to show how your new data hub will meet the goals of IT, Finance, and any other departments involved in the initiative. By accurately measuring value, your project will be poised to cut costs, generate revenue, and radically transform the business.

    Join Rick Karl, Zaloni’s VP of Value Engineering, as he shows what’s needed when trying to highlight the value an enterprise data hub can provide to an organization.

    Topics include:
    - Challenges in demonstrating business value for complex data initiatives
    - How to perform a business value assessment for modern data efforts
    - Making the business case that aligns IT and Finance objectives
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Aug 1 2019 9:00 am UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • Endesa Transforms with TIBCO for the Digital Energy Era
    Endesa Transforms with TIBCO for the Digital Energy Era
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio, Endesa Aug 1 2019 8:00 pm UTC 2 mins
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio on accelerating innovation through IoT automation at the second largest electric and gas utility in Portugal.
  • AA Ireland Transforms Itself and Insures Predictable Success
    AA Ireland Transforms Itself and Insures Predictable Success
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen - AA Ireland Aug 1 2019 9:15 pm UTC 3 mins
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen on the advantages of putting analytics in the hands of every business user.

    AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Aug 6 2019 9:00 am UTC 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • Marketing Analytics: Learning to Decipher Your Customers’ Decision Journey
    Marketing Analytics: Learning to Decipher Your Customers’ Decision Journey
    Matt Hertig Aug 7 2019 4:00 pm UTC 60 mins
    What’s really driving customers to take the actions you want? And why do some potential customers and prospects get lost along the way? Those have always been difficult questions to answer, but they’re even tougher in today’s omnichannel world, where there are hundreds of ways for customers and prospects to interact with your brand.

    But you can get the answers you need — with customer journey analytics! It’s the discipline of looking at all marketing touchpoints for all your customers to determine which paths are most (and least) likely to drive conversions!

    In this high-energy session, you’ll learn:

    -What customer journey analytics is (and isn’t) and how it can benefit your operation
    -What you need to more effectively understand your customers’ journey to conversion
    -How to overcome the most common obstacles to producing customer analytics
    -A step-by-step plan to get started using customer journey analytics in your organization
  • データ仮想化とは ~ データ統合のための最先端ソリューションのご紹介(更新版)
    データ仮想化とは ~ データ統合のための最先端ソリューションのご紹介(更新版)
    赤羽 善浩 パートナービジネス戦略部長 Denodo Technologies 株式会社 Aug 8 2019 7:00 am UTC 60 mins
    データ仮想化とは、どのようなソリューションなのか。昨今データ活用に注目が集まる中、データ統合や連携は重要な位置づけになりつつあります。データ仮想化は、データの物理的な複製なしでリアルタイムにデータ統合を実現できる、これまでとは全く異なる手法を採用するデータ統合戦略です。本ウェビナーでは、データ仮想化について、事例を交えてご紹介します。
  • Turning Your Data into a Strategic Edge featuring Forrester Research
    Turning Your Data into a Strategic Edge featuring Forrester Research
    Guest Forrester Analyst Kjell Carlsson and Greg Strickland, COO at Periscope Data by Sisense Aug 8 2019 6:00 pm UTC 60 mins
    Modern companies are using data to creatively disrupt industries and build new advantages. Others are creating and collecting data at an incredible pace, but still face a range of obstacles that prevent them from fully optimizing their analysis.

    Join guest Forrester Senior Analyst Kjell Carlsson and Periscope Data COO Greg Strickland as they discuss recent survey findings in the upcoming webinar “Turning Your Data into a Strategic Edge.” In the session, they’ll take a quantitative look at modern companies’ current data struggles, how they plan to get around those roadblocks and what value they expect to get with data in the future.

    Topics covered in this discussion include:
    - How companies today are using data to uncover value and gain a competitive advantage
    - What roadblocks are limiting your team’s access to data-based insights
    - Which technologies data teams are investing in today and how those teams plan to invest in the future
    - How the data revolution has changed expectations for data initiatives
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Aug 13 2019 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat
    *Jake Reni, Head of Adobe Sales Academy, Adobe

    More speakers coming soon!
  • The Role of Server-Side in the Future of Your Data Foundation
    The Role of Server-Side in the Future of Your Data Foundation
    Chris Slovak, Global VP, Solutions Consulting & Jamie Wells, US West Manager, Solutions Consulting at Tealium Aug 13 2019 5:00 pm UTC 60 mins
    In a hyper-competitive, cross-device, cross-experience world, consumer expectations for personalized, omnichannel experiences have put increasing pressure on brands to utilize their customer data well. At the same time, technology limitations like ITP 2.x, Google’s same-site cookies, ad blockers, and more are eliminating access to that data in an increasing push for more privacy on the web. So how do brands navigate these opposing drivers?

    Data professionals will need both client-side and server-side data collection capabilities to build a scalable, future-proofed foundation to manage the increasing number of customer data sources and channels in this landscape – but each approach comes with its respective benefits and drawbacks.

    In this presentation, you’ll learn about the state of server-side capabilities today as well as key considerations and use cases. We’ll also talk about how to build out a data foundation with both client-side and server-side data collection capabilities so you have the power to make the right choice for your data strategy, business needs, and budget.

    Join this webinar and you’ll also learn:

    - Use cases where server-side data collection can help your customer experience efforts
    - The difference between client-side and server-side tracking
    - The history of server-side data collection and how new models are being applied today
    - Key considerations and questions you should be aware of as you move to server-side
  • Das mobile.de Data Warehouse: DSGVO konform - powered by Exasol & Data Vault
    Das mobile.de Data Warehouse: DSGVO konform - powered by Exasol & Data Vault
    Matthias Wegner, cimt - Michael Schulz, mobile.de - Christian Langmayr, Exasol Aug 14 2019 8:00 am UTC 60 mins
    Aufbewahrung, Bereitstellung und Verknüpfung von Daten sind die Grundidee eines Data Warehouse und insbesondere von Data Vault. Dieses Vorgehen steht in manchen Punkten im Konflikt zu den Vorgaben durch die Datenschutzgrundverordnung (DSGVO).

    Erfahren Sie in diesem Webinar aus erster Hand, wie das 10 Jahre alte Data Warehouse bei mobile.de auf eine zeitgemäße Datenbanktechnologie mit Exasol und eine DSGVO konforme Data Vault Architektur gehoben wird. Das neue DWH ist damit hoch flexibel und extrem performant.
  • The Truth About Personalization: Using a CDP to Personalize Marketing
    The Truth About Personalization: Using a CDP to Personalize Marketing
    Erik Archer Smith, Director of Marketing, Arm Treasure Data Aug 14 2019 5:00 pm UTC 60 mins
    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?

    In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.

    Marketers will learn:
    1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
    2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
    3. How a Customer Data Platform can help enable marketers to be more data driven.
  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati Aug 14 2019 6:00 pm UTC 45 mins
    As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


    Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

    - building data science into the tech stack and workflow
    - modules for optimization, budget allocation and forecasting
    - Journey analytics and attribution using statistical models