Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.
William McLane, TIBCO thought leader for global data distributionRecorded: Jun 4 202034 mins
You are certainly not in Kansas anymore! With the rise in open source options for data distribution, stream processing, IoT, and messaging, what’s a person to do when choosing the best solution for enterprise communications requirements?
What use cases best fit prominent open source options like Apache Kafka, and how can communications be facilitated between various cloud platforms?
The road might not be paved with bricks, but in our ever changing world, a solid communications nervous system is the key to unlocking data for analytics, stream processing, and event driven architectures. Open source is one of the many paths that you can follow, so let this session be your guide on an adventure into open source messaging.
Ajay Anand, Chief Product Officer | Anand Raman, Sr. Vice PresidentRecorded: Jun 4 202057 mins
Every major player in the media and entertainment industry is rethinking its content strategy to gain market share and increase customer loyalty by delivering engaging, diverse, and personalized content. With billions of records getting generated daily, these companies are struggling to analyze the most-viewed content and identify trends in viewership by tying content to different customer segments. The spike in usage means you have to work through much wider data, deeper than ever before. Traditional data warehouses cannot scale to accommodate this growing viewership data and deliver the desired BI performance.
Join our webinar to learn how Kyvos builds a BI acceleration layer on top of your cloud or on-premise data lake and lets you analyze trillions of data points in seconds using your existing BI and data science tools.
You’ll also learn from real-life use case of the world’s leading global content provider, that is using Kyvos to:
- Understand viewership behavior, patterns, trends, churn
- Deliver accurate recommendations to millions of customers based on their history and preferences
- Predict which content will work better vs. others through intersections of metrics
- Negotiate smartly with advertisers and networks as per viewership demographics
Tenessa Lochner, Snr. Manager, ABM Education & Training, Demandbase & Jay Tuel VP Sales Development, DemandbaseRecorded: Jun 4 202055 mins
Learn how to transform your sales organisation from a reactive, lead-based model into a proactive, engagement savvy, Account-Based model.
Discover how to leverage data insights and internal partnerships to prioritise and personalise your outreach for pipeline generating engagement with your target accounts. Watch the webinar so that you and your sales team can understand:
- The state of ABM for Sales
- Why intent + engagement is the new lead
- The anatomy of a target account
- How to leverage marketing insights and intent data
- Best practices for operationalising ABM for Sales at scale
Terry Hickey - CIBC, Manuela Veloso - J.P. Morgan, Dave Oliver - RBS, Sally Eaves - Forbes, Katya Kocourek - The EconomistRecorded: Jun 3 202064 mins
The financial services industry has long been an early adopter of cutting edge technology. From digital ticker tapes to algorithmic trading, bankers have recognised that better data helps make better decisions and deliver against the bottom line. Artificial intelligence is the next frontier for financial services. Predictive analytics, virtual assistants, and machine learning are already creating value; as more AI applications come to market, how will intelligent systems transform the way bankers make and manage money?
Ken Gardner, CEO and Founder - conDatiRecorded: Jun 3 202042 mins
The past few months have been wild and scary for most businesses. The speed and force of the shutdown being way outside anyone’s experience. But some companies have snapped back quickly from the shock. So, what are these companies doing differently?
Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati's customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.
• Which paid marketing campaigns to focus on
• Marketing channels that are performing
• Whether sales promotions are a key strategy
• Where you should be investing budget
David Raab, Founder at CDP InstituteRecorded: Jun 3 202038 mins
New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.
In this webinar, David Raab, Founder at CDP Institute, will reveal:
·How to resolve the conflict between privacy and personalization
·Why the death of cookies will lead to a rebirth of advertising
·Tactics that make customers eager to share their personal data
·Privacy features to look for in a Customer Data Platform
Tym Lawrence, Director, Solutions Consultants at TIBCO SoftwareRecorded: Jun 3 202042 mins
The Insurance industry is facing major disruptions from trends including expectations of more personalised and engaging services, the rise of virtual platforms and insurtech competitors and the use of machine learning / AI. As IDC wrote, "Insurers that fail to act on the trends driving demand for insurance worldwide will eventually lose to more agile, flexible competitors who are adapting to the new world."
In this presentation, you’ll learn how insurance companies can leverage new technologies to adapt to changing business drivers while still protecting their combined ratio. In 45 minutes, we will show you how insurers can develop a data fabric to unify siloed information and then use this to confidently predict outcomes and optimize their business. It will include a number of case studies and a sneak peek at the dynamic pricing accelerator that provides a freely available fast-start for AI-based pricing for insurance companies.
Laetitia Korn, CMO at IndeximaRecorded: Jun 3 202017 mins
How can IT leaders support their organizations in shifting from being paralyzed by the unprecedented to catalyzed by the precedented?
What if the primary reason behind digital transformation for CIOs, CDOs and CTOs was to make data talk? This is one of the questions that one can ask at a time when IT and innovation managers must now lay the foundations for digital transformation and guarantee their company’s increasingly fragile positioning on the market.
Access to data must be fast, secure and aligned with business strategy in order to provide its true value. And, this is all the truer in a recessionary climate.
1. What are the entry points to carry out this transformation and succeed with it?
2. What are the use cases and expected benefits?
3. Which technologies to use and which best practices to implement?
Duration: 30 minutes
Speaker: Laetitia Korn, CMO, Indexima
Alexey Sidorov - Chief Evangelist Middle EastRecorded: Jun 3 202074 mins
Advanced data science techniques, like machine learning, have proven an extremely useful tool to derive valuable insights from existing data. Platforms like Spark, and complex libraries for R, Python and Scala put advanced techniques at the fingertips of the data scientists. However, these data scientists spent most of their time looking for the right data and massaging it into a usable format. Data virtualization offers a new alternative to address these issues in a more efficient and agile way.
Attend this webinar and learn:
• How data virtualization can accelerate data acquisition and massaging, providing the data scientist with a powerful tool to complement their practice
• How popular tools from the data science ecosystem: Spark, Python, Zeppelin, Jupyter, etc. integrate with Denodo
• How you can use the Denodo Platform with large data volumes in an efficient way
• About the success of one of our clients has had as a result of seasoning the Machine Learning and Blockchain Landscape with data virtualization
Danny Stout, Senior Lead Solutions Consultant at TIBCO Software IncRecorded: Jun 2 202045 mins
Data science is a differentiator (or secret weapon) for many companies today. Make data science your superpower and bask in the glory of saving the day.
Much like superheroes, demand for data scientists outstrips supply. That shortage is due largely to the amount of training that goes into becoming a super data scientist. With so many skills needed to an effective, powerful data scientist, it’s often smart to focus on the top six:
- Captain Obvious: Focus on Python
- Agent Collaboration: Develop those people skills
- The Incredible Scaler: Develop your ability to scale
- Doctor Data: Develop your inner data engineer
- Ethos: Keep ethics in mind
- Vog: Learn to soar in the cloud
Focus on these abilities to set yourself apart. But don’t feel overwhelmed, unlike many superheroes on the screen, you don’t have to do it alone. Let us be a part of your superhero team and get started on your quest to protect and strengthen your company with data science.
Mark MacIver, CEO, Integrationworx & Miko Roller, Director MDM, PivotreeRecorded: Jun 2 202052 mins
In unprecedented times your ability to pivot and react to change is essential. Financial pressures, supporting remote work, ensuring business continuity, or scaling to meet unusual demands can place tremendous strain on your existing on-premise Informatica Product 360 infrastructure. Moving to the cloud provides you with a secure, high performing, resilient and efficient way to use your Informatica Product 360 solution.
Please join Integrationworx and Pivotree in this live webinar to learn more about the advantages of moving your Informatica Product 360 platform to the Cloud including:
- Optimizing for Efficiency
- Cost Savings
- Scaling for Demand
- Managed Services
- Expanding Product 360 capacity and innovations
Richard Winter, Wintercorp & Madhup Mishra, Hitachi VantaraRecorded: Jun 2 202047 mins
Want to learn how to balance conflicting priorities of enabling exponential Hadoop growth while mitigating infrastructure costs under challenging economic conditions? Join Richard Winter (CEO of Wintercorp, an independent Big Data Consulting firm) and Madhup Mishra (Director of Technical Product Marketing at Hitachi Vantara Digital Solutions) to discuss large-scale Hadoop challenges and learn about how to manage growth while saving millions. We will discuss novel strategies for optimizing Hadoop through non-disruptive tiering of less frequently used data and demonstrate hard total-cost-of-ownership saving in millions over the next 3-5 years.
Helena Schwenk, Technology Evangelist,; Eva Murray, Technology Evangelist | ExasolRecorded: Jun 2 202023 mins
What are industry experts saying about changing investment priorities? What does this mean for your business now and in the long-term? Find out in this webinar.
Necessity is the mother of innovation as the saying goes and this is certainly true in the current environment. A tough operating climate is forcing organizations to rethink how they leverage technology investments and accelerate their adoption to support the business.
In this episode of Data Xpresso, we'll take a look at what the industry experts are saying and their view on changing technology investment priorities specifically relating to cloud, analytics and machine learning. Most importantly, we’ll be addressing what this means for businesses in the short and longer term.
Adrienne Whitten and David FrickRecorded: Jun 1 202040 mins
Marketing automation is much more than just software. Marketing automation is a strategy.
Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:
What “Marketing Automation is a Strategy” really means and what’s new with marketing automation
What steps you need to take in order to prepare your organization for a shift in strategy
What benefits marketing automation can provide to organizations ready to embrace digital transformation
Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at TealiumRecorded: May 28 202040 mins
Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.
Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).
You'll also take away:
- How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)
- How to bring together teams and technology to implement your data privacy strategies and best practices
- Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
Paolo Cuomo (Brit), Richard Hartley (Cytora), Andrew Rear (Munich Re Digital Partners) and Will Thorne (SCOR)Recorded: May 28 202064 mins
Accurate and efficient underwriting is the cornerstone of profitable growth. As pressure mounts on underwriters to deliver better and faster decisions, it is critical that transformation initiatives deliver effective tools to help underwriting teams drive productivity and boost human capacity.
How can the operations function best support profitable underwriting?
Join Intelligent Insurer as they talk to Munich Re, Brit, SCOR and Cytora about the practical steps insurers can take to drive efficiency and accuracy by augmenting the underwriter’s toolkit with a digital upgrade.
Hear from leading industry experts ready to share their tips, tricks and pointers. In this webinar, you’ll get exclusive insights from:
Paolo Cuomo, Director of Operations, Brit Insurance
Richard Hartley, CEO, Cytora
Andrew Rear, Chief Executive Officer, Digital Partners, a Munich Re Company
Will Thorne, Head of EMEA, Specialty and Lloyd's Ventures, SCOR
In just one-hour of dynamic discussion and debate, you’ll discover how to:
Get to grips with the latest tools available to enhance underwriting productivity, and explore how those tools are being applied to build a unified view of risks and relationships
Understand how AI can be used to complement the underwriter skill set, alleviating time spent on data analysis and submission triage while boosting human capacity in other areas, like relationship building and risk decision making
Get the detail on how to amplify core systems, and discover how to generate enhanced analytical insights that drive more personalised customer service and acquisition
Andreas Scheel, Senior Sales Engineer, ExasolRecorded: May 28 202021 mins
An introduction into data warehousing with Data Vault in combination with Exasol.
This webinar will take you through the benefits of Data Vault and how Exasol solves the challenges that Data Vault poses.
Andreas Scheel, senior sales engineer at Exasol will:
- Guide you through the core principles of Data Vault
- Explain where it can help in your daily information lifecycle
- How to use Exasol to mitigate and solve challenges that Data Vault brings
-Basic understanding of Data Warehouse modelling concepts
- Basic understanding of database systems
- Fundamentals of Data Vault
- Introducing the Exasol Database
- Best practices
Thomas Niewel, Technical Sales Director bei DenodoRecorded: May 28 202056 mins
Datenvirtualisierung ist in der Fachwelt omnipräsent und Analysten wie Gartner beschreiben den virtuellen Integrationsstil als essentiell für eine modernen Datenarchitektur. Dennoch gibt es keinen besseren Weg, mehr über die Technologie zu erfahren, als diese selbst zu nutzen!
„Sage es mir, und ich werde es vergessen. Lass es mich tun, und ich verstehe.“ [Konfuzius, chin. Philosoph 551-479 v. Chr.]
In dem 1-stündigen Online-Workshop erhalten Sie eine Hands-On Einführung in die Denodo-Plattform für Datenvirtualisierung und lernen direkt selbst, Lösungen zu entwickeln.
An wen richtet sich der Workshop?
• IT / Architekten: Die sich mit schnellen und aktuellen Datenzugriffen beschäftigten
• Data Scientists: Die Einblicke aus relevanten Datensätzen gewinnen möchten
• CDOs: Welche die Vorteile von Datenvirtualisierung selbst erfahren möchten
Der Workshop baut auf dem Azure Cloud-Ökosystem auf, um typische Herausforderungen zu lösen, mit denen Data Scientists und Architekten konfrontiert sind. Der Workshop führt Sie durch die Anbindung verschiedener Datenquellen, die anschließende Datenmodellierung und gibt Ihnen praktische Einblicke in die mächtigen Funktionen unserer Plattform zur Performance-Optimierung.
Jeff Noto, SVP Business Analytics, Mohit Daswani, CFO - ThoughtSpot, Sofie Garden, Solutions Engineering - ThoughtSpotRecorded: May 27 202050 mins
For finance leaders, it feels like the world has been flipped upside down. Learn how companies are mastering working capital management amid volatility to mitigate risk, improve cash positions and make decisions real time across your breadth of customers and suppliers.
Pushpa Ramachandran, General Manager - Wipro, Seong Park, SVP Customer Success - ThoughtSpot, Glenn Schurter - ThoughtSpotRecorded: May 27 202050 mins
For IT leaders, faster access to facts matters now more than ever. In these changing times, they need to be able to quickly assess the impact of operational disruptions on their business to rapidly adapt and address infrastructure needs and issues. Learn how companies are planning for business continuity amid volatility to mitigate risk, ensure critical business functions continue to operate, and make smart decisions in real time.
Become a TapClicks Expert! Join the head of our Product Training team, Brian Childs, for a brief conversation about the latest features from our engineering team. Also, learn about tips & tricks to help you work smarter. Check out the Q1 Benchmark Report from AdStage that's mentioned in this talk: https://bit.ly/Q1benchmark2020AdStage
Kevin Barrett, Senior Cloud Solution Architect, MicrosoftRecorded: May 27 202034 mins
When moving to the cloud, many businesses struggle to obtain complete business views across all of their disparate data sources. Information today is increasingly spread out across on-premises and cloud environments. To gain a comprehensive view of the business, organizations must modernize their data management techniques.
Only TIBCO’s Anything 360 solution enables 360-degree views of any business entity—customers, products, employees, locations, assets, inventory, and more. It combines data virtualization and master data management (MDM) technologies and can be used in partnership with cloud computing services to help organizations gain 360-degrees of anything in the cloud.
Watch this webinar with Kevin Barrett, Senior Cloud Solution Architect from Microsoft, to learn more about:
Microsoft’s view of the modern data estate and predictions on upcoming industry trends
How to overcome the challenge of obtaining complete business views in the cloud
The benefits of Customer 360 and a real-world business example
Step-by-step guidance on how to create 360-degree views for anything
Matt Senatore and Dave RigottiJun 9 202010:30 amUTC60 mins
ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.
The 5 things you need to get right with ABM
How to set strategy and drive execution with Sales
How ABM works alongside other demand strategies
Helena Schwenk, Technology Evangelist,; Eva Murray, Technology Evangelist | ExasolJun 9 20201:30 pmUTC30 mins
The cloud has become pivotal for businesses that need flexibility and convenience but it might not always be the most cost effective option. To help organizations avoid cost explosions from their cloud deployment we will share our recommendations for planning your move into the cloud.
We will also address the topic of migrating to the cloud. This comes with its own complexities and we will tackle the question of ‘what is your cloud strategy’ to help you navigate the process more effectively.
Kenneth Goh, MarTech Solutions Director, Verticurl & Gerrard Te Brake, Senior Solutions Consultant, TealiumJun 10 20206:00 amUTC60 mins
Everyday, enormous amounts of customer data are being collected by organisations.
Having it all in one place, and gaining valuable insights from it, to make better decisions on how customers behave at each point in their journey is the key to success.
All of this can be achieved with a Customer Data Platform (CDP). Have you heard of a CDP before and the value it brings?
If not, that’s okay, that's where Verticurl and Tealium can help!
In this webinar, you’ll learn:
- What is a CDP
- How CDPs can be leveraged through use cases
- How to get started with a CDP (where to start, what questions to ask…)
- And so much more!
Sign up today to get all your questions answered to be well on your way to CDP success in 2020!
Dennis Shiao, Marketing Consultant and Founder of Bay Area Content Marketing MeetupJun 10 20205:00 pmUTC45 mins
What is a "virtual event" and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies.
In this webinar, Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing ManagerJun 11 20205:00 pmUTC45 mins
Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approached could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
- Discuss the evolution of AI techniques for personalization.
- Review the risks and opportunities technologies in the space.
- Describe strategies and approached for getting it right.
Jake Spencer, Product Marketing Manager, Tealium and Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, TealiumJun 16 20203:30 pmUTC45 mins
Personalization is a top priority in almost every industry. What if there were a way to personalize the patient experience?
Better patient care starts with better data.
Join us as we discuss how healthcare businesses can deliver personalized care and increase engagement by collecting and unifying data across channels in real time. During this webinar, you'll discover how to:
- Leverage real-time, unified data to build stronger relationships with patients
- Deliver more timely/targeted messaging and better digital experiences
- Keep patient data safeguarded and secure with an end-to-end Customer Data Hub that is secured to privacy and industry regulations, including HIPAA.
- And much more!
Bobby S. Morshed, IT Lead - Global Data Analytics, Johnson Controls / Nerea Palacio and Madhup Mishra, Hitachi VantaraJun 16 20204:00 pmUTC60 mins
Enterprises are falling behind on data privacy compliance and regulatory requirements (GDPR, CCPA etc.) to protect sensitive data. They use obsolete tools and manual processes that are inaccurate and error prone, delaying data consumption by months. Join us to learn how to bring Artificial Intelligence (AI) and Automation to effectively identify and protect ALL standard and firm-specific sensitive data.
Brent Hoffman (AXA XL), Jeremy Trott (Allianz), Gijsbert Cox (Appian), Bryant Vernon (Aviva Canada)Jun 17 20201:00 pmUTC75 mins
Striking the right balance between automation and the human touch is a top concern for every insurance individual, and it’s especially crucial in claims.
The challenge remains how to utilise technology to enable efficient underwriting and accelerated claims management and in turn, provide a smoother customer journey to reduce customer query response times from days to seconds. But it’s a big ask – so how do you achieve this?
Help is at hand. Intelligent Insurer has gathered senior claims and underwriting experts, from AXA, Allianz and Appian to provide insight on what technologies are transforming the claims and underwriting space and how their digital transformation journey is going so far.
In this one-hour free webinar (sponsored by Appian) you’ll hear how to:
Build a strategy to drive innovation: Invest strategically in technology to streamline claims & underwriting and create hyper-efficient workflows with limited resources
Create a superior employee experience: Reallocate your claims teams to focus on complex claims to maximise human efficiencies and provide true job satisfaction
Transform the customer journey: Find the perfect balance between automation and personalisation
Turn innovation into a competitive edge: Foster a culture of innovation capable of harnessing multiple technologies to dynamically meet your customer’s needs
Learn lessons on what’s worked – and what hasn’t – and build the confidence to take risks to make a positive change in your claims department
You’ll hear from these expert speakers:
Bryant Vernon,Chief Claims Officer, Aviva Canada
Brent Hoffman, Global Head of Claims, AXA XL
Jeremy Trott, Head of Operations, Claims, Allianz
Gijsbert Cox, Industry Leader, Insurance Europe, Appian
This webinar is sponsored by Appian. By signing up you agree to share your details with this organisation.
Caroline Hull and Shannon TaschereauJun 17 20201:30 pmUTC37 mins
As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.
Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.
How Marketo is shifting their events strategy from in-person to digital
The different factors to consider when shifting your strategy
How to attract and engage buyers through digital experiences
Devrah Childress, Salesforce Operations CRM Analyst, Deniz Olcay, Vice President of Product MarketingJun 17 20205:00 pmUTC45 mins
Sales and marketing operations teams play a pivotal role in maintaining and connecting the data that enables sellers to focus on their best opportunities and gives leaders confidence in their pipeline commitments and business decisions. With experts forecasting less but hotter leads, and extended sales cycle timelines, it’s more important than ever that your lead management system runs automated, lean, and efficient.
Join us June 17th, to learn from Sales & Marketing Solutions VP, Deniz Olcay, and Salesforce Administrator Analyst, Devrah Childress, on how to best manage new data inputs and incoming leads entering your CRM system. In this 45-minute session you will learn how to:
- Decrease manual data reconciliation from the onset
- Prevent duplication with lead-to-account matching
- Avoid incorrect lead routing into your CRM
- Define a data-driven lead management framework
Deniz Olcay is Vice President of Product Marketing for Sales & Marketing Solutions at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Deniz focuses on the role of data in fueling organizational growth strategies. His prior experience includes leading product development at a global sales consulting firm where he trained thousands of sellers on how to better communicate value. He holds an MBA from Babson College. You can find him @DenizDenzo on Twitter.
Devrah Childress is a certified Salesforce Administrator, Salesforce Platform App Builder, and Certified Six Sigma Green Belt. She provides strategy and technical support for Dun & Bradstreet’s lead routing processes and CRM integrated applications. Devrah believes in empowering customers through education and trust.
Interested, but can’t make it? Register and we will send you the presentation recording after the webinar.
Steven Tsao, Digital Marketing Futurist at Arm Treasure DataJun 17 20205:00 pmUTC45 mins
CMO’s and CIO’s are tasked with a lot of responsibilities today, while minimizing costs and maximizing revenues. What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like?
Here are some of the questions we will go over:
· How has competition changed?
· Do we have end-to-end, holistic view of the customer?
· Are we equipped to personalize the customer experience across the journey?
In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”
Guy Arama - Tech-Marketing Leader & Multi-Unit Restaurant Owner, and Linh Ho - Co-Founder & CMO, conDati, Inc.Jun 17 20206:00 pmUTC45 mins
When restrictions across North America went into effect mid-March to curb the spread of COVID-19 many small businesses and restaurants were forced into survival mode. Now with civil emergencies, small business owners have to act quickly and efficiently to preserve their businesses and safety of their employees.
Join conDati CMO Linh Ho for a candid conversation with Guy Arama, a corporate marketing executive previously at Microsoft, SAP, Automation Anywhere, and multi-unit restaurant owner. Learn how Guy has pivoted his restaurant business by doubling down on digital channels and data to guide his efforts to survive.
What you will learn:
•Struggles of SMBs are real; insights into the daily struggles
•SMB strategy for recovery
•How to pivot for long-term success
Stefano Fanfarillo, Boston Consulting Group; Lucas Borges, AB InBev; Henry Li, Arm Treasure DataJun 18 20203:00 pmUTC45 mins
In this panel discussion, industry experts from Boston Consulting Group, AB InBev (Anheuser-Busch InBev), and Arm Treasure Data are coming together to share their perspective on:
-The state of digital transformation in various industries
-Top trends, challenges, and investment areas for the new normal
-The pandemic’s impact on marketing practices and technology choices
-Why a recent Gartner survey listed Customer Data Platform as the "least likely to be cut" technology investment for enterprises
The coronavirus pandemic presented a serious business challenge for many industries--from supply chain interruptions to significant changes in consumer behaviors. Travel and hospitality industries saw bookings evaporate practically overnight while supermarkets couldn’t get enough supplies to keep essential items stocked. While the pandemic forced companies to react quickly, it also gave organizations an opportunity to evaluate their digital competency against real customer expectations. Companies with a strong digital presence are reaping the benefits. For many, the pandemic actually accelerated their pace towards digital transformation.
Looking ahead, the ability to unify and utilize customer data across multiple channels, and connect the dots between audience, message, offer, and channel will only become more important as organizations enter the “new normal."
Sam Priddy, Data Visualization Guide, TableauJun 18 20204:00 pmUTC60 mins
Your analytics shouldn't be locked up in local files and email attachments. But how you can efficiently and effectively put your data discoveries in front of others without risking the security of the data and creating multiple versions of the same thing?
Watch this webinar to learn how to extend the value of your data across your entire organization. Empower your colleagues with the freedom to explore data in a trusted environment, effortless access fellow colleagues' analysis, and share those insights with others—without limiting them to pre-defined questions, wizards, or chart types.
Tim Royston-Webb, EVP Strategy, HG Insights, Sean Crowley, Integrated Marketing Leader, Dun & BradstreetJun 18 20205:00 pmUTC45 mins
Learn how to put an adaptable strategy in place to help your team identify the right markets to pursue, who will be receptive, who to avoid, and who is in-market right now.
Join Dun & Bradstreet and HG Insights to learn how to help your Sales team:
•Easily prioritize “in-market” prospects
•Increase engagement and hit your sales targets
•Uncover the right opportunities and convert pipeline faster
•Identify and uncover risk and be more confident in the health of your pipeline
Tim Royston-Webb, EVP Strategy, HG Insights
Over his 20+ year career, Tim has served as a leader overseeing the go-to-market, strategy and global revenue areas for several business intelligence organizations including Forrester, Ovum, GlobalData, Datamonitor and Informa Business Information. Tim was most recently the founder and CEO of Pivotal iQ which was acquired by HG Insights in 2018.
Tim is a big data thinker with an analytical mindset. He is a thought leader on IT Spend and propensity modeling, and his current focus is on redefining the traditional thinking of sales and marketing professionals, working for IT and communications vendors and service providers, and educating them on how data can transform traditional sales and marketing processes to drive improved business outcomes.
Sean Crowley, Integrated Marketing Leader, Dun & Bradstreet
Sean Crowley is responsible for the development and execution of go-to-market strategy for the Sales and Marketing line of business, he sits at the nexus of content, inbound, outbound, website and sales enablement activities geared towards driving revenue growth. His experience working with customers of varying sizes across all major industries has confirmed for him that business growth is tied to the strategic use of data and analytics, and that continuous cultivation of good data helps accelerate the path from prospect to profitable customer.
David Morris, RVP Solutions Consulting EMEA, Tealium and Matthew Berger, Content Strategist, TealiumJun 23 20203:15 pmUTC45 mins
With customer data increasingly driving the personalization strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app.
Third-party data is quickly becoming second class.
Join us as we discuss Shifting to First-Party Data for a Better Customer Experience.
Worker health and safety is more important than ever, especially with the rise of COVID19 and the need to ensure workers are safe, reduce risk of outbreaks, and provide transparency into how incidents, accidents, and security threats are being mitigated and managed. Join Hitachi and JR Automation in an interactive discussion to help employers get up to speed on the latest technologies to assist in worker safety and incident management, as well as lessons from the field and potential best practices enabled by innovative technologies.
Jacob Landsman - Funding Circle US | Nicole Roth - Intel | Nipul Chokshi - Dun & BradstreetJun 23 20205:00 pmUTC45 mins
Join us to learn how Funding Circle and Intel are thinking differently and using deep buyer insights to drive omni channel Account-Based engagement in their target markets.
ABM is getting smarter and more data-driven than ever before. However, as marketers look to automate their Account-based programs further to improve results they continue to run into challenges related to poor data quality, disparate data silos and numerous manual tasks.
Join us, to get a sneak peek on D&B’s next generation ABM platform to learn how you can:
• Segment and align target audiences using intent, fit and risk
• Activate omnichannel campaigns and engage with personalized buying experiences
• Measure and optimize across the entire funnel and improve your ABM programs
Jacob Landsman - Head of Digital Marketing, Funding Circle US
Nicole Roth - B2B Paid Media Manager, Intel US
Nipul Chokshi - VP Marketing, Dun & Bradstreet
Aaron Hahn, Director, Data Strategy & Architecture at Promatica ConsultingJun 24 20204:00 pmUTC60 mins
DMPs have served their purpose in collecting and aggregating multiple, large sets of data. The evolution of marketing, however, has led to a more streamlined approach where CDPs bring your customer insights directly to you. Today, it is less important to rely on data sources outside your own. We have shifted inward, to looking at our own customers and studying how they interact with us. This has led to captivating customer experiences, stronger customer relationships, and greater lifetime value.
Join Aaron Hahn, Director of Data Strategy and Architecture at Promatica, and Henry Li, Director of Business Development at Arm Treasure Data for a casual, unscripted conversation on the state of adtech and martech, covering DMPs vs CDPs, the future of advertising in a cookie-less world, and more.
About Aaron Hahn
Aaron is a veteran of the Adtech industry who has been working in the industry for over 10 years. Starting his agency and adtech journey at Vivaki’s Audience on Demand Group, Aaron got a sense very earn of the programmatic and adtech landscape. As Aaron continued his time in adtech he has had various roles on both the buy and sell side, focusing on data collection and activation. Prior to his current role at Promatica, Aaron was a team lead on the Spark Foundry Data Architecture. He has since taken all of his skills and experience to help Promatica’s clients utilize and build a strategy around data first thinking, and understand all the audience, privacy, technology, and other nuances that come along with it
Nick Kobayashi, Sr. Product Manager - Identity Services at Arm Treasure DataJun 24 20205:00 pmUTC45 mins
Rising customer expectations coupled with fragmented customer data, creates massive complexity for marketers across brands with millions of customer touchpoints from devices and systems. As customer experience and brand loyalty continue to be a priority, identity resolution will play an important role for progressive marketers to better engage and retain customers.
In this webinar, Nick Kobayashi, Sr. Product Manager - Identity Services at Arm Treasure Data, will provide an overview for enterprise marketers interested in understanding the concept of identity resolution, why they may need it, how to go about it and the types of identity resolution possible using our approach.
Identity Resolution will give you a 360-degree view, so you can
· Personalize at scale
· Increase revenue
· Improve customer retention
· Marketing efficiency
· Deliver unique experience
Mauro Dalvit- Customer Engineer at Google; Alessandro Orsi- Account Executive & Leonardo Biagioli- Head of BigData at BitBangJun 25 20209:00 amUTC60 mins
GOOGLE CLOUD & BITBANG SERIES: EPISODE 1
La quantità di dati che le aziende si trovano a trattare è ormai fuori scala e la padronanza dei fondamenti del data management è diventata la chiave del successo aziendale.
Sia che la vostra azienda sia all'inizio o che sia già sulla buona strada per la digital tranformation, le soluzioni e le tecnologie di Google Cloud vi aiutano a tracciare il percorso verso questo successo e oltre.
In collaborazione con BitBang e Google, partiremo dalle basi per spiegare cos'è la Google Cloud Platform. Con casi di studio reali, vi dimostreremo perché è così preziosa nella gestione dei dati della vostra azienda e, con la nostra rapida demo, vedrete quanto può essere facile e produttiva per il vostro business.
Unitevi a noi per scoprire perché Google Cloud vi aiuta a gestire i dati in modo efficiente per trovare le risposte che state cercando in modo rapido, sicuro e su larga scala. Google Cloud aiuta la vostra organizzazione ad essere migliori dei vostri concorrenti nella gestione e sfruttamento dei dati.
NB: La presentazione sarà in italiano con slide in inglese. Ti preghiamo di contattarci all'indirizzo firstname.lastname@example.org se vuoi saperne di più.
This will be presented in Italian with slides in English. Please get in touch at email@example.com if you would like to find out more.
The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.
Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.
How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
What foundational elements to include in your content strategy
Why content teams need to lean into messaging and campaign strategies
Elena Rasa (Zurich), Todd Rissel (e2Value), Shawn Homand (Ironshore), William Dine (Farmers of Salem)Jun 25 20203:00 pmUTC75 mins
Advanced analytics, AI and the availability of data is heralding a new era of augmented underwriting. Streams of data are now being continuously collected, feeding algorithms and machine learning tools that convert that data into immediate, actionable insights, with a predictive view of risk.
Crack augmented underwriting and you’ll get a colossal competitive advantage; respond quicker to changes in behaviour, competition, and demand, underwrite portfolios more efficiently and adjust rates on a live basis.
- Make the move to data-driven pricing decisions: Utilize low-touch data from insureds, agents and brokers to make more accurate pricing decisions, grounded in sophisticated analytics and rules-based decision support
- Reduce the cost of supporting infrastructure and transform into a truly data-driven underwriter by reducing field services through contactless data gathering and parametrics and streamlining valuations and claims
- Discuss if straight-through processing is a reality for property underwriters and what role parametrics will play in touchless claims settlements
- Exploit the vast amounts of data being generated by your customers and harness that data to develop new services - plus, get tips on the best way to share these insights with your customers
- Avoid underinsurance caused by outdated valuation methods and mitigate against out-of-pocket costs for clients, claim delays, mispriced books and unhappy clients by using technology such as data scoring and geo-imagery to deliver more accurate property valuations
- Elena Rasa, Chief Underwriting Officer, Zurich
- Shawn Homand, SVP, Chief Underwriting Officer, Property, Ironshore
- William Dine, SVP Corporate Operations, Farmers of Salem
- Guenter Kryszon, Executive Underwriting Officer, Global Property, Markel
- Todd Rissel, Chairman & CEO, e2Value (Moderator)
By registering for this webinar you agree to share your information with Intelligent Insurer and our sponsor e2Value.