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Demand Generation

  • Webinar: Building Trust with Open Banking
    Webinar: Building Trust with Open Banking
    Sustainably, InBest, GofCoe, FinTech Scotland Recorded: Sep 30 2020 81 mins
    How can you build trust with users to the extent that they feel comfortable sharing their banking data, and do so within the constraints of the Open Banking ecosystem? Tune in on Wednesday 30 September and hear from our experts from Sustainably, InBest, GofCoe, FinTech Scotland to find out.
  • The State of Google and What it Means for Your Business
    The State of Google and What it Means for Your Business
    Adam Dorfman, Colby Kennedy Recorded: Sep 29 2020 37 mins
    Google has 90% of the global search market — and more than half of Google searches are zero-click, meaning consumers rely on the information there to make decisions. As a result, the search giant is at the center of a sound business strategy.

    As such, making smart choices for your business and its future hinges on understanding Google’s game plan and investments. Armed with this knowledge, you can take steps to improve your chances of being found and chosen in Google’s universe.

    Reputation.com — with its premier Google partnership, API and in-house Google experts — is in a unique position to empower and inform businesses about Google’s direction for the future and what it takes to use Google’s features and capabilities to attract and convert customers.

    Join us for a thought leadership presentation on the state of Google and its direction for the future. You’ll learn:

    • What Google is trying to protect with its investments and why
    • How Google is fighting COVID-19 and engaging business owners at the local level
    • What new industries are getting Google’s attention
    • Why Reputation Experience Management is pivotal to your Google strategy
  • Staying Connected in the Work-From-Home Era - Slack + Wrike
    Staying Connected in the Work-From-Home Era - Slack + Wrike
    Mari Ju, Group Marketing Manager at Slack, Gary Colon, Strategic Partner Marketing at Wrike Recorded: Sep 29 2020 44 mins
    The sudden shift to remote work means an increased need for employees to stay productive, aligned, and connected as a team. Most businesses weren’t prepared for the transition and are looking to collaboration software to help bridge the remote work divide. That’s why Wrike has teamed up with Slack to give distributed teams all the features they need to succeed.
  • 3 Crucial Components of Onboarding New Sales Hires
    3 Crucial Components of Onboarding New Sales Hires
    Carole Mahoney, The Sales Coach Expert Recorded: Sep 29 2020 48 mins
    Your new sales people are eager to get started, but maybe not as much as you are ready for them to ramp up, right?

    Or perhaps your existing team has been through so many changes and challenges lately- everything seems new and it's time for a reset.

    Join Carole Mahoney for some science, some humor, and plenty of actionable tips and strategic insights in this interactive webinar where we will cover:
    -Why onboarding programs fail
    -3 crucial components of a successful onboarding program
    -What an onboarding schedule looks like
    -And more!Sal
  • Metaphor:  The Ultimate Short Story for Selling
    Metaphor: The Ultimate Short Story for Selling
    Lori Richardson, The Sales Hiring Assessment Expert w/guest Anne Miler Recorded: Sep 25 2020 46 mins
    Millions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants and even world leaders are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. My guest, Anne Miller, is author of "The Tall Lady with the Iceberg: the Power of Metaphors to Sell, Persuade, & Explain Anything to Anyone" Learn about the great power of the words you choose to grow revenues.

    You will learn how to craft and use metaphors to

    · Open minds
    · Vaporize objections
    · Close deals more quickly
  • Focus on your brand personality for success with Zack Onisko, CEO of Dribbble
    Focus on your brand personality for success with Zack Onisko, CEO of Dribbble
    Zack Onisko, CEO of Design and Creative Community - Dribbble, Saranya Babu, SVP of Marketing - Wrike Recorded: Sep 24 2020 29 mins
    Reimagine with Wrike - a series dedicated to branding

    In this episode, we welcome Zack Onisko, CEO of design and creative community Dribbble, to our Reimagine with Wrike series! He's going to tell us all about his experience rebranding Hired, Inc. and Dribbble. Plus, we'll get his take on design and creative trends!

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • BrightTALK Local Canada: Driving Conversions with Digital Content
    BrightTALK Local Canada: Driving Conversions with Digital Content
    Bróna O'Connor (Allocadia), Morgan Cantrell (BrightTALK), Sammy Lau (Top Hat) Recorded: Sep 24 2020 67 mins
    If you create great content and nobody sees it, what’s the point? Join two of Canada's top content and demand gen marketers to hear how they align their strategies and leverage the best of both skillsets to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    Standing out from the digital noise with engaging, interactive, fun content
    Aligning content with demand generation strategy
    Understanding campaign and promotion goals to create relevant content
    Designing virtual and hybrid events to make the most of the digital experience
  • Leadership Skills You Need Now: Holding Reps Accountable
    Leadership Skills You Need Now: Holding Reps Accountable
    Kristie Jones, The SaaS_Startup Expert Recorded: Sep 24 2020 49 mins
    These are awkward times. You and your sales reps are still working from home. You’re being asked to think about equality and how that might change your leadership style. You and your team are under a lot of pressure to hit the revised (or not) revenue targets you’ve been given AND the end of the quarter is just days away.

    It’s a lot. I get it. But not holding your reps accountable to activity, net new pipeline, pipeline hygiene, and their quota isn’t the answer. If you have a Culture of Accountability (and I’m assuming you do) you owe it to yourself, your reps, and your company to continue to lead your team as you did in February.

    In this presentation, Kristie Jones, Founder, and Principal of Sales Acceleration Group share her tactics for setting expectations, getting buy-in, and holding reps accountable even during times of uncertainty and economic challenges.

    You will learn:

    ●How to have expectation conversations
    ●How to teach reps that you’re going to hold them accountable
    ●Why it’s necessary to hold reps accountable - especially now
    ●How to establish consequences for missing expectations
    ●What to do with accountability dodgers
  • Up to the Minute: Investment Management
    Up to the Minute: Investment Management
    Angela Silbernagel (Real Wealth Marketing), Ryan Ross (BrightTALK) Recorded: Sep 24 2020 33 mins
    The Investment Management industry has been irreversibly affected by COVID-19. As the fund management, marketing, and talent operations strategies are being re-thought, how have investment management marketers reacted? This webinar will dive into:

    Content ideas:
    - How ESG implementation is being accelerated into business operations and investment policies
    - How COVID-19 has affected the industry’s investment performance
    - The use and implementation of new technologies
    - Tips for creating marketing content with limited resources
  • The 2021 Content Checklist: Get Budget, Buy-In, and Set Yourself Up for Success
    The 2021 Content Checklist: Get Budget, Buy-In, and Set Yourself Up for Success
    Joe Lazauskas, Head of Marketing Recorded: Sep 24 2020 60 mins
    Lately, it feels like 2015, and not just because we've spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It’s because content is the hot new marketing buzzword again.

    Next year, 78% of marketers are planning to increase their content budgets, and enterprise content budgets are expected to rise 42% over the next year. Content from brands is going to get better as a result. And everyone is going to have to up their game to stand out.

    In this webinar, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals the secret checklist top content marketers use to:

    Develop an audience-first content strategy

    Set KPIs and build an ROI model that unlock bigger budgets

    Get buy-in across the org

    Lock-in the talent and technology they need to succeed
  • Webinar: What is the Current State of Play for Data Regulation?
    Webinar: What is the Current State of Play for Data Regulation?
    John Mitchison, DMA Recorded: Sep 24 2020 59 mins
    Tune in on Thursday 24 September at 3pm to gain valuable insights from experts on data regulation during and following the pandemic; listen to a lively panel discussion, and have your questions answered.
  • Going Virtual During COVID-19
    Going Virtual During COVID-19
    Joakim Jonsson, General Manager, 6Connex & Stephane Barnatt, Head of Webcasting, EMEA & APAC at PGi Recorded: Sep 24 2020 36 mins
    In this "new norm", we are seeing more demands for virtual events. Webcast solutions have became an immediate necessity for businesses to adapt and evolve of hosting virtual events from anywhere, professionally and securely.

    In this session, we will be showing you ways on how you can turn physical events to virtual with our webcasting and virtual event solution.

    Watch this webinar to learn how GlobalMeet Webcast provides:
    - Audio Conferencing
    - Collaboration & Personal Web Conferencing Platform
    - Webcasting and Streaming Solutions
    - Virtual Event Platform
  • conDati Best Practice Analytics:  An Introduction to Shopify 360°
    conDati Best Practice Analytics: An Introduction to Shopify 360°
    Linh Ho, CMO and Co-founder - conDati Recorded: Sep 23 2020 35 mins
    As the number of ecommerce websites explode the need for deep analytics has become more critical than ever in the fight for attention and wallet share of online shoppers. Access to enough data is not the problem. The real challenge has been getting it all in one place, stitching the various pieces together, and organizing it in a meaningful way — until now.

    Join conDati CMO, Linh Ho as she unveils the new Shopify 360° Analytics starter bundle. Learn how conDati can ingest and unify your ad platform, web analytics and Shopify data within days and provide you with the dashboards you need to make critical decisions to increase profitability and improve operational efficiency.

    What will be covered:
    • The challenges and opportunities with disparate platform data across Shopify and ad platforms like Facebook, Google and more
    • The importance of end-to-end customer journey analytics to make critical decisions
    • Bringing together pre- through post-purchase data quickly and inexpensively
    • Accelerating your path to AI-powered analytics
  • How to implement a complete company rebrand with Barbra Gago, former CMO of Miro
    How to implement a complete company rebrand with Barbra Gago, former CMO of Miro
    Barbra Gago - Former CMO of Miro, Saranya Babu - SVP of Marketing at Wrike Recorded: Sep 23 2020 28 mins
    Reimagine with Wrike - a series dedicated to branding

    In this episode, we'll hear from Barbra Gago, former CMO of Miro. to our Reimagine with Wrike series! We're excited to hear about her experience rebranding previous organizations, as well as branding one company she hasn't launched yet.

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Secrets to Expand Existing Client Engagements
    Secrets to Expand Existing Client Engagements
    Merit Kahn, The Sales Mindset Expert Recorded: Sep 23 2020 44 mins
    Salespeople are paid to land new business or expand on existing business. They know they are in sales, they’ve been trained in selling techniques and they understand that their livelihood and the health of the business depends on their ability to sell. Sure you can spend more resources to help them improve, but you’d be missing out on a secret sales force… so secret they don’t even know they are in sales.

    Experts, consultants, estimators, project managers, advisors and other non-selling professionals have face time with decision makers and influencers, the expertise to ask questions that uncover real needs and most importantly… they always get past the gatekeepers. The problem is if you try to turn them into salespeople or try and convince them sales is not a dirty word, you will fail.
    This session will provide your salespeople with some helpful tips, but more importantly, it will open up new possibilities to generate revenue by solving real problems for your existing clients.
    If you or your company sells professional services, custom solutions or anything creative, this session is for you.

    You will learn:

    1. How to frame serving so it’s not seen as selling
    2. What non-selling professionals can do to expand business without being salesy at all
    3. Potential revenue growth if only a few experts expanded business just a little
    4. Why “selling for non-selling professionals” is a total turn off to your non-selling pros
  • Content Intelligence: Creating Authentic Connections through Content
    Content Intelligence: Creating Authentic Connections through Content
    Nick Markwith, Sr. Director of Content, BrightTALK Recorded: Sep 23 2020 50 mins
    It's easy to create content; anyone can spin up a 500-word blog post or put together slides for a presentation, but are you contributing to the digital noise or cutting through it?

    Creating high-performing content requires marketers to really understand their audience - not only as a persona with pain points but as a human with needs, different learning styles and buying preferences. By reaching your audience how and when they want and focusing on providing value first, marketers can build authentic connections through their content marketing and become a trusted partner in their buyer's journey.

    Join this talk with Nick Markwith, Sr. Director of Content at BrightTALK, as he discusses the content planning and strategy process from a data and psychological perspective and how you can make the most with your content.

    In this talk, you will learn how to:
    - Understand your audience past the basics
    - Leverage content formats and editorial directions to influence buying decisions
    - Build trust and connect with your audience through your content strategy

    About the presenter
    Nick Markwith loves data and content. As the Sr. Director of Content at BrightTALK, he has spent the past nine years using our insights from 10M users to develop BrightTALK's editorial strategy and advise clients on how to reach their target audience through content and virtual events.
  • Webinar: How Retailers Can Turn Insight Into Personalised Experiences
    Webinar: How Retailers Can Turn Insight Into Personalised Experiences
    Jaywing, Up There, Everywhere Recorded: Sep 23 2020 78 mins
    Join us as we delve into the world of creativity. Hear from a selection of creative hotshots from Up There, Everywhere and Jaywing as we examine the customer trend of experience and ask how can we champion creativity and pioneering thinking throughout our industry – and beyond?
  • Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
    Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
    Rashmi Vittal, Ashvin Vaidyanathan & Kristen Kaighn Recorded: Sep 22 2020 58 mins
    Presenters:
    • Rashmi Vittal, CMO, Conversica.
    • Ashvin Vaidyanathan, Chief Customer Officer, Gainsight
    • Kristen Kaighn, Sr. Director of Customer Marketing, Gainsight

    Most companies place great emphasis on aligning Marketing and Sales to ensure the pre-sales process is flawlessly executed internally and is pleasant for the customer. And of course, Sales and Customer Success absolutely have to work together to ensure the process for onboarding a fresh customer is the best it can be.

    But while Customer Success and Marketing are well-accustomed to working with Sales, too often these two teams are two ships passing in the night when it comes to working with each other.

    The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some big benefits in the way of retention and expansion can be realized by doing so.

    Join Rashmi Vittal, CMO at Conversica, and Ashvin Vaidyanathan, Chief Customer Officer at Gainsight, to learn practical tips for aligning Customer Success and Marketing to create a customer experience powerhouse, boost customer retention, and create brand fans for life.

    In this webinar, we'll discuss

    • The role Marketing can play in the customer onboarding process, even if there isn’t a dedicated Customer Marketing resource
    • Which customer outcomes both teams should rally around as key indicators of success, and how to measure them
    • How Marketing can help Customer Success leverage AI and automation to retain and expand customers


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Strong vision+deliver on value prop=success with D Papadogonas, VPM of SolarEdge
    Strong vision+deliver on value prop=success with D Papadogonas, VPM of SolarEdge
    Dimitrios Papadogonas, VP of Marketing - SolarEdge Technology Recorded: Sep 22 2020 31 mins
    Reimagine with Wrike - a series dedicated to branding

    What does it take to create branding for Apple and Virgin America? In this episode, what Dimitrios Papadogonas, VP of Marketing NA at SolarEdge Technologies believes is the key to making a strong brand.

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Technology + Technique = Sales Success
    Technology + Technique = Sales Success
    Chad Burmeister, the AI for Sales Expert and Merit Kahn Recorded: Sep 22 2020 46 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, will talk with Merit Kahn about the importance of sales technology and technique.

    You will learn:
    1) What’s more important – new technology, and improved technique?
    2) The impact of technology on the new way of selling
    3) What's changed in the world of WFH!
  • 7 reasons marketers migrate marketing technology platform
    7 reasons marketers migrate marketing technology platform
    Jamie Burrell, Director of Consulting, Clevertouch Marketing Recorded: Sep 22 2020 46 mins
    Jamie Burrell, Director of Consulting, Clevertouch Marketing, presents the 7 reasons we see marketers migrate marketing technology platform.
  • Finding Opportunity in Disruption
    Finding Opportunity in Disruption
    David Rowan Recorded: Sep 22 2020 58 mins
    How to accelerate business growth and innovation
    Times of disruption and change are often considered uncomfortable, but the businesses that thrive are structured to use this change to their advantage. What are they doing differently?

    Find out in our exclusive webinar with David Rowan, Founding Editor-in-Chief at Wired UK. He will share current business trends and the “new rules” that businesses are following to accelerate purposeful innovation and business growth.

    In this webinar, we’ll explore:
    The companies that have successfully—and unexpectedly—shifted their business models
    New partnerships that have led to new opportunities
    Why agility and innovation are now more important than ever
    Sign up now for the final episode of Let’s Get Digital Bootcamp!
  • Develop both visual & verbal brands to win with Bill Kenney, CCO of Focus Lab
    Develop both visual & verbal brands to win with Bill Kenney, CCO of Focus Lab
    Bill Kenney, CCO, Focus Lab and Saranya Babu, SVP of Marketing, Wrike Recorded: Sep 17 2020 40 mins
    Reimagine with Wrike - a series dedicated to branding

    In this episode, we'll hear from Focus Lab CCO and Co-Founder, Bill Kenney. If a company rebrand is on the horizon, you won't want to miss his process for approaching branding projects!

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic
    Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic
    DMA, RSPB Recorded: Sep 17 2020 62 mins
    The coronavirus crisis presents the greatest challenge for brands in recent history. It is now more important than ever to build and maintain customer loyalty. Join us to find out how and why email is at the forefront of establishing customer loyalty during the pandemic.
  • RXM in Action: From Feedback To Movement With Actions
    RXM in Action: From Feedback To Movement With Actions
    Colby Kennedy, Siôn Owen, Vicki Berman Recorded: Sep 16 2020 35 mins
    Actions speak louder than words. Is there room for improvement in how your company creates a workflow to act on customer feedback from multiple sources?

    Collecting customer feedback is great, but if your team doesn’t act on it you may be missing an opportunity. Having a solution to assist your team is imperative. In RXM in Action: From Feedback To Movement With Actions, we’ll explain how Actions adds value by helping you understand, track and solve customer service issues through automated workflows. This short presentation includes exclusive content from our Training Manager, as well as an interview with one of our Solutions Engineers to break down how companies successfully use Actions. Here’s what you’ll learn:

    • Why having a single repository of feedback saves resources
    • How to improve your company by closing the loop on customer sentiment
    • Why acting on customer feedback increases a company’s visibility
    • What Actions means for marketing and CX teams
  • How to Transform your Marketing with a Customer Data Platform
    How to Transform your Marketing with a Customer Data Platform
    Adam Leslie, Sales & Marketing Solutions Leader, Dun & Bradstreet Oct 1 2020 2:00 pm UTC 60 mins
    As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.

    The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.

    A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.

    This webinar will explain how CDP drives growth, leveraging real-world case studies and practical hands-on experience of using this technology in a live environment.

    In this webinar, you will learn:

    • What is a CDP and why now it is more important than ever to have one
    • Learn how every element of the Marketing mix can benefit from a CDP and drive growth
    • Hear from a customer on their early experience and ROI so far

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Dun & Bradstreet who are sponsoring this webinar and may contact you with relevant information. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Empower Teams to Collaborate and Crush Their Goals
    Empower Teams to Collaborate and Crush Their Goals
    Mike Ammerlaan - Microsoft, Ron Grover - House of Design Robotics, Joe Merrill - Wrike Oct 1 2020 5:00 pm UTC 60 mins
    How has the way you work changed? Whether your team is fully remote, in the office, or a combination of both, it’s more important than ever to communicate clearly and collaborate effectively. The combination of Microsoft 365 and Wrike delivers powerful results for any team, of any size, in any industry.

    Join House of Design Robotics, Microsoft, and Wrike as we talk about how House of Design uses both Wrike and Microsoft to manage work and deliver on-time projects, no matter where the team is located.

    You’ll learn:

    Best practices for launching and managing collaborative projects
    Ideas to adapt your processes for greater efficiency and productivity
    How to leverage the power of Microsoft Teams + Wrike to ensure teams deliver results, not busy work

    Speakers:
    Mike Ammerlaan - Director, Microsoft 365 Ecosystem Marketing
    Ron Grover - Business Technology Manager, House of Design Robotics
    Joe Merrill - Head of Partnerships, Wrike
  • The Studio: The Gear Episode
    The Studio: The Gear Episode
    Craig Bonheur, Tom Harris, Greg Johnson, and Frank Hanley Oct 6 2020 3:00 pm UTC 60 mins
    From webcams and USB mics to multi-camera 4K setups and drones, it’s easy to get lost in the tech of our trade. But, if there’s one question our team has heard time after time, it’s: “Do I really need this?”

    “There’s a saying in the photography world,” says Tom Harris, BrightTALK producer. “The best camera is the one you have with you.”

    In this episode, we’re debating the gear (and gearheads) B2B marketers need in their arsenal. We’ll provide recommendations for the essential equipment our team uses regularly - plus a few fun extras they take out when the time is right (i.e. drones). We’ll also take you on a location scout and give you handy tips and tricks you can use to make the most with what you’ve got on hand.

    Join Greg Johnson and Frank Hanley, along with Tom Harris and Craig Bonheur, as they take you behind the scenes with The Studio, the BrightTALK content series that pulls back the curtain on B2B video production in the marketing world.

    ---

    BrightTALK Studios is the strategic, creative, and production division of BrightTALK. Along with our partners around the world, our teams in London, New York, and Sydney help businesses define and create the content they need to engage their target audience.
  • Reputation Innovation: Fall 2020 Round-Up
    Reputation Innovation: Fall 2020 Round-Up
    Siôn Owen, Zaid Kaleem, Timi Chu Oct 6 2020 4:00 pm UTC 60 mins
    You’re invited to Reputation Innovation: Fall 2020 Round-Up, our recap of product innovations and updates from Q3. During this live presentation and discussion, we’ll explain how each new item helps companies get found, get chosen and get better, ultimately to increase revenue. We’ll discuss some recent platform design enhancements, new business listing capabilities and more. Plus, there will be a live Q&A session where you can ask questions specific to your needs. Join us!
  • What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty
    What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty
    Meagen Eisenberg, CMO - Trip Actions, Saranya Babu - SVP of Marketing, Wrike Oct 6 2020 5:00 pm UTC 60 mins
    Is it 2021 yet?! The worldwide events of 2020 have upended multiple industries and caused businesses to rethink (and rethink) their position and marketing efforts. Will 2021 bring more of the same? How can you plan with any certainty when everything seems uncertain? Is it possible to be strategic instead of reactionary? Join Meagen Eisenberg, CMO at TripActions, and Saranya Babu, SVP of Marketing at Wrike, as they discuss marketing planning for 2021.

    You’ll learn:
    -Best practices for budgeting through uncertainty
    -How to deliver results when your typical methods, like live events, are online-only
    -Tips to motivate your team
  • Inbound Lead Conversion Strategies: 5 Strategies You Can Implement Today
    Inbound Lead Conversion Strategies: 5 Strategies You Can Implement Today
    Jason Oakley, Director of Product Marketing, Kaylee Edmondson, Director of Demand Gen, Dan Cmejla, Community & Partnerships Oct 6 2020 5:00 pm UTC 45 mins
    Inbound lead conversion is arguably the most important component of inbound marketing. After all, it doesn’t matter how many leads you generate or how efficient your inbound marketing methodology is if you can’t actually convert leads into customers.

    It’s where action turns into revenue.

    There are numerous features that factor into your inbound lead conversion rate -- everything from web design and navigation to the checkout process. But at the end of the day, implementing the right inbound lead conversion strategies for your business is what’s most important.

    In this webinar, we’ll take an in-depth look at 5 inbound lead conversion strategies we’ve personally tried to help you master this aspect of inbound marketing. That way, you’ll know what to focus on and which tactics might be most effective for turning your own leads into customers.
  • 5 Creative Prospecting Examples that Worked in the Real World
    5 Creative Prospecting Examples that Worked in the Real World
    Scott Ingram, The Sales Success Expert Oct 6 2020 6:00 pm UTC 25 mins
    Looking for some inspiration to improve your prospecting, sales development and meeting booking game? In this session we’ll show actual examples of unique prospecting approaches that resulted in qualified meetings with executive (C-Level) decision makers. In this short session we’ll be looking to maximize the ‘value per minute’ that we’re delivering so you can get some great ideas and quickly turn-around and start thinking about and experimenting with your own high performing approach.

    You will learn:

    1.Why the same old boring approaches just aren’t working as effectively
    2.What creative tactics are breaking through and getting the attention of decision makers
    3.How you can achieve conversion rates of 50% or higher
  • Personal Brand Your 2020 Digital Calling Card
    Personal Brand Your 2020 Digital Calling Card
    Ian Moyse, The Cloud Selling Expert Oct 7 2020 3:00 pm UTC 30 mins
    In 2020 the world went remote overnight and digital interactions overtook any other form of sales engagement. Many fear electronic mediums in the sales process as they
    are a communication and NOT a conversation and can be an easy excuse for activity falling outside of good sales cadence. Social Selling and Personal Branding however are more important than ever, but where do they fit in the sales process, how should they be used correctly and how do you leverage them to have positive impact on your sales process and career. Here long time Sales Leader and speaker on Social Selling and Personal Branding expels the myths, gives clear simple guidance and shares tips and hacks from the real world library that give immediate actionable value.

    You will learn:

    1. Why Personal Brand is NOW so important in Sales and will become more so
    2. 5 top tips / hacks to make your brand stand out to your buyer
    3. Why being Sherlock enables you to sell to your prospect more effectively?
  • How to Retool Your Sales Force to Drive Growth
    How to Retool Your Sales Force to Drive Growth
    Mike Kunkle, The Sales Transformation Expert Oct 7 2020 5:00 pm UTC 45 mins
    2020 has been a challenging year for sales and sales enablement leaders. If you weren’t facing disruption before COVID-19, the global pandemic pushed it upon you. Almost overnight, during a worsening economic recession, remote work and virtual selling became the new normal, as SDRs, BDMs, Inside Sales Reps, Field AEs, Sales Engineers, and Account Managers all became “inside sales.” In the midst of all this, without a clear timeline for a full recovery, we all need to find a way to survive and thrive.

    Mike Kunkle has some advice that will help. In this webcast on The Sales Experts Channel, Mike will share strategies, tactics, and guidance needed to support you in retooling your sales force to produce the best results possible now – and to gear up your sales force to deliver the growth you need through these turbulent times.

    You will learn:

    1.How to diagnose first, before you prescribe a go-forward solution
    2.How to get the right people in the right seats on the bus, to execute your go-to-market strategy
    3.The critical buyer-centric skills to develop in your sales force now and how to do implement them
    4.The power of coaching and a sales management system to ensure your retooling produces the results you need
  • How to Build a World-Class Sales Enablement Program to Empower Your Team to Win
    How to Build a World-Class Sales Enablement Program to Empower Your Team to Win
    Justin Zappulla, The Sales Performance Expert Oct 7 2020 7:00 pm UTC 37 mins
    Learn how to build and implement a world-class sales enablement program and empower your sales team. Justin Zappulla, Managing Partner at Janek Performance Group, a leading sales performance company, will walk you through what high-performing sales leaders are doing with their sales enablement programs to empower their sales teams to win more often.
    You will learn:
    1.How High-Performing Sales Leaders are Building their Sales Enablement Programs
    2.Why Sales Enablement Programs are Critical to the Success of your Sales Team
    3.The Vital Characteristics of Building a Powerful Sales Enablement Program
    4.How to Structure and Implement your Sales Enablement Program for Immediate Results
  • Here's what to consider when adding or switching your CRM
    Here's what to consider when adding or switching your CRM
    George Brontén, The B2B Sales Effectiveness Expert Oct 7 2020 9:00 pm UTC 41 mins
    You will learn:

    1.What is a CRM? Which one is right for your company?
    2.Pitfalls when selecting a CRM?
    3.Benefits of CRM?
    4.CRM & Sales Enablement?
  • How The Times improves digital newsroom productivity with Algolia
    How The Times improves digital newsroom productivity with Algolia
    Matt Taylor - Editorial Product Manager at the Times & Sunday Times Oct 8 2020 2:00 pm UTC 56 mins
    In this online event, you'll learn the challenges of building an advanced app, and how the team at The Times tackled this initiative quickly by relying on search. Matt Taylor, Editorial Product Manager at The Times, joins us to discuss:

    - The "build or buy" decision
    - Search across fresh publications and archives
    - Relevance optimization
    - Search refinement with advanced filtering
    - Increase in productivity and the editorial team's satisfaction
  • Update Your Email Prospecting Strategy for Uncertain Times
    Update Your Email Prospecting Strategy for Uncertain Times
    Kendra Lee, The SMB Lead Generation Expert & guest, Colleen Casey Oct 8 2020 3:00 pm UTC 45 mins
    Email prospecting has become more important than ever but all the rules have changed with so many people working remotely. At the same time email as a lead generation strategy is getting more difficult. Whether you’re in sales or marketing, it’s frustrating – and a bit scary. All the email prospecting rules have changed. Remember the rule to put the call to action right at the top? Not any longer. How about the rule to forget what your second grade teacher taught you? Now you have to remember it!

    Prospect-attraction authority, Kendra Lee and Associate Marketing Consultant, Colleen Casey will share what’s changed and guide you through how to write prospecting emails that get read AND get replies. They’ll share tips for both sales and marketing lead generation strategies.

    All participants will receive our 37-point Email Delete Barrier Checklist for Uncertain Times. Now more than ever, email is the top way to reach with prospects. Here’s your strategy to do it. A pandemic shouldn’t keep you from reaching hot prospects.

    You will learn:

    1. What to say in your first paragraph
    2. How long your emails should be right now
    3. What to include in your subject line to increase open rates
    4. How to adjust your email signature for uncertain times
    5. The best time of day to send an email
  • Marketing Insights: COVID-19’s Impact on Webinar and Virtual Event Strategies
    Marketing Insights: COVID-19’s Impact on Webinar and Virtual Event Strategies
    Nick Markwith, Senior Director of Content, BrightTALK Oct 8 2020 3:00 pm UTC 60 mins
    Adaptability has been the theme of 2020. Carefully crafted business plans went out the window with the onset of the COVID-19 pandemic in March. As businesses embraced remote working, marketers quickly pivoted in-person programs and turned to new engagement tactics to drive demand in an especially noisy digital marketplace.

    This summer, BrightTALK surveyed 1,000 marketing professionals across the globe to better understand how strategies have shifted. In this live session, BrightTALK’s Nick Markwith will dig into the data with a special emphasis on webinars and virtual events. Topics include:

    - How GTM strategies have evolved recently
    - Budget shifts and investments
    - The importance and effectiveness of webinar and virtual events
    - Core demand generation tactics and predictions for 2021
  • Fast Break CEO Series - NPS Creator Richard Owen
    Fast Break CEO Series - NPS Creator Richard Owen
    Joe Fuca, Richard Owen Oct 8 2020 4:00 pm UTC 45 mins
    Don't miss our conversation with the guy who started it all - Richard Owen, leader of the team that co-created the Net Promoter Score (NPS). This metric transformed the business world, proved the importance of customer experience for sustained growth, and laid the foundation for measuring success in the current Feedback Economy.

    During this lively session, Owen and Reputation.com CEO Joe Fuca discuss:

    • The evolution of NPS and its ability to predict business performance
    • The importance of complimenting NPS with additional insights from various points along the customer journey
    • How to improve brand loyalty by putting NPS and Reputation Score at the core of your customer experience program
  • The Ultimate Sales Experience: Strategies to Engage Leads
    The Ultimate Sales Experience: Strategies to Engage Leads
    Melissa Madian, The Sales Experience Expert w/guest, Jon Selig Oct 8 2020 5:00 pm UTC 45 mins
    There are lots of technologies out there to automate communications and maximize a salesperson’s reach; but technology alone will not bring a flood of leads to your door. It is critical in this virtual world to connect with your buyers in a meaningful way that will result in a valuable conversation for them. Join Melissa Madian and special guest, Jon Selig, as they discuss innovative ways to engage with your target buyer that leads to an exceptional sales experience.
    You will learn:

    1. How to engage your buyers in a way that is valuable and relevant.
    2. How to spark attention and quickly establish rapport so your buyer wants to continue the conversation with you.
    3. How to improve your messaging and "roast your buyers' pain".
  • How to Convert More Prospects with Webinars
    How to Convert More Prospects with Webinars
    Kendra Lee, The SMB Lead Generation Expert & guest, Kristin Logan Oct 8 2020 7:00 pm UTC 48 mins
    Connecting with prospects in today’s climate is challenging, but webinars give you an opportunity to meet contacts with problems you can solve. Join prospect-attraction authority, Kendra Lee and Senior Marketing Consultant, Kristin Logan and create a blueprint for planning and hosting webinars that attract new prospects and start conversations during these unusual times. They’ll share how to create and promote a webinar that converts prospects and digitally engages your community during unusual times. A pandemic shouldn’t keep you from uncovering hot prospects.

    All participants will receive our 40-point Webinar Event Checklist to plan your own webinar and convert new prospects. People are still working remotely. Give your prospects ways to engage with you virtually.

    You will learn:

    1.       3 types of webinars converting prospects right now
    2.       Strategies to plan and launch webinars quickly
    3.       How to promote your webinar in today’s climate
    4.       4 ways to engage your audience and increase conversion
    5.       2 essential post-event follow-up strategies to set appointments
  • “Yes, Dorothy,” You CAN Get Qualified Leads Without Cold Calling"
    “Yes, Dorothy,” You CAN Get Qualified Leads Without Cold Calling"
    Joanne Black, The Referral Selling Expert Oct 8 2020 9:00 pm UTC 45 mins
    Take a fresh new look at the timeless principles and techniques that drive only qualified leads to revenue. Generating leads and closing deals in a volatile economy and an uncertain world have never been more urgent. Learn what it takes to create a referral culture that reduces your risk, increases productivity, ensures sales effectiveness, and guarantees the most qualified prospects enter your pipeline.

    You will learn:

    1.Why adopting referral selling is no longer optional
    2.The #1 technique to generate only qualified leads
    3.How to create a dynamic referral culture that sticks
    4.What sales management must do to guarantee a qualified pipe
    5.How to enroll your employees and clients in your sales team
  • No pain, no change! How to assess for pain.
    No pain, no change! How to assess for pain.
    Adam Snider, The Teaching Sales Skills Expert Oct 12 2020 4:00 pm UTC 45 mins
    One skill that sets the sales pros apart from the pack is their ability to uncover and determine the reason for change (pain) with their customers. Pain is not always obvious, but the ability to asses and determine if you can improve a customer’s issues is truly solution selling.

    You will learn:

    1.Build genuine rapport.
    2.Conversational questioning.
    3.When and how to dig deep.
    4.Assess if a pain is an individual, departmental, or organizational issue.
    5.How to include your findings into your solution and presentation to improve buy-in.
  • Want to Accelerate Growth? Align Marketing & Sales
    Want to Accelerate Growth? Align Marketing & Sales
    Amy Franko, The Strategic Sales Expert w/guest, Darrell Amy Oct 12 2020 8:00 pm UTC 45 mins
    Sales and marketing are the growth engine of any firm, but they’re famous for operating in silos. Each with its own set of strategies and metrics driving their activities. These efforts often sputter out, like a car engine not firing on all cylinders.

    There’s a missing ingredient that truly optimizes your growth. Sales and marketing alignment. When you get alignment right, now you can operate at an accelerated level. You can accelerate your revenue growth and do so with your ideal clients.

    Join Amy Franko for this talk with special guest Darrell Amy, international best-selling author of Revenue Growth Engine. They’ll share their top strategies for sales and marketing alignment. Whether you’re a sales professional, marketing professional, or leader, you’ll take away concrete ideas to optimize the revenue growth engine of your firm.

    You will learn:

    1. The only two levers that matter in accelerating revenue growth
    2. The sales and marketing mindsets of the most successful companies (and individuals)
    3. Practical ways you can tangibly improve the alignment of sales and marketing
  • Up to the Minute: IT Service Management
    Up to the Minute: IT Service Management
    Kari Nelson (Director of Product Marketing, Cherwell Software), Harriet Jamieson (Senior Content Manager, BrightTALK) Oct 13 2020 3:00 pm UTC 30 mins
    Who is in the BrightTALK ITSM community, what topics are of most importance to them, and what type of content do they prefer?

    Join this webinar to learn:
    - How the community has grown and evolved
    - What topics are trending and which are declining
    - What to look forward to in 2020
  • How a Cognitive Behavioral Approach to Sales Coaching Transforms Teams
    How a Cognitive Behavioral Approach to Sales Coaching Transforms Teams
    Carole Mahoney, The Sales Coach Expert Oct 13 2020 4:00 pm UTC 45 mins
    How are you helping your team to develop the behavioral changes that make sales training investments pay off? How are you motivating them so everyone can reach their goals? With everything happening in the world, even the most experienced sales leaders are struggling with this.

    Join this session with Carole Mahoney to learn how she has helped sellers and managers transform into consistent revenue generators. You will learn what a cognitive behavioral approach is, what it looks like, and why it is so important today.

    You will also discover:

    -3 crucial steps to get sellers and managers to engage in training and coaching with enthusiasm
    -What it takes to help your sellers and managers to apply what they are learning & some pitfalls to avoid
    -3 common cognitive issues that sellers and managers struggle with & how to overcome them
  • What They Don’t Teach You At “Traditional” Sales Management School
    What They Don’t Teach You At “Traditional” Sales Management School
    Colleen Stanley, The Emotional Intelligence for Sales Expert Oct 13 2020 5:00 pm UTC 45 mins
    Sales managers are often set-up to fail. You’ve seen this movie before. Top producer gets promoted to sales leadership only to discover the skills needed to lead and develop a sales team are different than the skills needed to acquire and retain business.

    Discover the psychology, physiology and emotional intelligence skills required for effective sales coaching. Join us for this powerful session if you are:

    Tired of revisiting the same sales challenges over and over and over. Improve ability to diagnose the right end of the sales performance issue.

    Wondering how to actually coach the important soft skills, EQ skills, to produce hard sales results. Skills such as empathy, emotion management and self-awareness.

    In need of getting your sellers to adopt to the new virtual selling environment. The good old days are not coming back!

    Wondering if there is a more effective way to conduct one-on-one coaching sessions. Hint: Deal reviews are not deal coaching.
    Aware that you aren’t that good at conducting the crucial sales coaching conversation.

    We are the Coaches Coach.
  • Keynote Session: The Future of B2B Marketing
    Keynote Session: The Future of B2B Marketing
    Paul Heald (BrightTALK) & Dr. Dave Chaffey (Smart Insights) Oct 14 2020 8:00 am UTC
    COVID-19 is potentially the single most impactful event in the history of digital marketing. While businesses have been prioritizing digital strategies and channels for years, 2020 has completely reshaped how professionals engage with brands, products, and content.

    Join Paul Heald, BrightTALK CEO, and Dr. Dave Chaffey, co-founder and content director of Smart Insights, as they reminisce on the history of digital transformation, explore the future of B2B marketing, and discuss how to compete in an ever-changing economy.

    Speakers:
    Paul Heald, CEO, BrightTALK
    Dr. Dave Chaffey, Co-Founder and Content Director, Smart Insights
  • Marketing When Nobody is in the Office
    Marketing When Nobody is in the Office
    Andy Wiggans (BrightTALK), Catherine Stenson (D4t4 Solutions Plc), Lauren King (Peak.AI) & Billy Cina, (Marketing Envy) Oct 14 2020 9:00 am UTC 45 mins
    In the past year, nearly every marketer has been faced with a question: how can you effectively drive demand and crush KPI’s when no one's in the office?

    As companies both large and small adjust to a new normal of remote work, join us for an expert panel that dives into how marketing teams worldwide are reallocating resources, pivoting goals, and aligning employees to drive revenue and provide value remotely.

    Speakers:
    Andy Wiggans,VP & Regional Managing Director EMEA, BrightTALK
    Catherine Stenson, VP of Marketing, D4t4 Solutions Plc
    Lauren King, CMO, Peak.AI
    Billy Cina, Managing Partner, Marketing Envy