Hi [[ session.user.profile.firstName ]]

Demand Generation

  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Sep 27 2016 2:00 pm UTC 75 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • Content considerations for the IT industry Content considerations for the IT industry Heather Margolis, President & Founder of Channel Maven Consulting & Robert Cassard, CMO of Voodoo Viral Marketing systems Sep 27 2016 3:00 pm UTC 45 mins
    So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
  • 3 Data-driven Ways To Power Marketing Campaigns 3 Data-driven Ways To Power Marketing Campaigns Adam Corey, VP Marketing, Tealium Sep 28 2016 5:00 pm UTC 45 mins
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • The Science of Memorable and Persuasive Presentations The Science of Memorable and Persuasive Presentations Susannah Shattuck, Content Marketing Manager, Prezi & Taylor Freitas, Content Marketer, BrightTALK Sep 28 2016 5:00 pm UTC 60 mins
    Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing effective presentations for an online audience, however, is easier said than done. How do you create memorable, persuasive content in this era of constant distraction? How do you create presentations that get your audience to put down their phones and start paying attention?

    This is where the science comes in. Research has shown that there are a few key tactics that you can employ to create marketing presentations that your audience won’t forget.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Taylor Freitas, Content Marketer at BrightTALK, will share tactics to make your content more memorable and persuasive. They will discuss:

    - How to design presentations that tap into your audience’s deep memory and stay ingrained in their brains;
    - Scientifically-backed ways to create more persuasive content;
    - Why visuals and storytelling are the keys to effective presenting.
  • Growth Hacking Your Business Through Influencer Marketing Growth Hacking Your Business Through Influencer Marketing Kyle Lacy, VP Marketing – OpenView Partners and Joseph Cole, Head of Growth – TapInfluence Sep 28 2016 7:00 pm UTC 60 mins
    Let’s face it, when it comes to marketing, our target market has created a wall, it’s not their fault, it’s ours. Think about this - you’re responsible for generating over 5,000 leads this quarter, how are you going to do it?

    - Create another eBook?
    - Write more blogs?
    - Invest more money in AdWords?
    - Refocus on building pipeline with ABM?

    You would probably want a combination of all the above, but that’s time-consuming and quickly adds up $$$. And even if you’re doing all of the above, there isn’t a guarantee that these channels will cut through the noise. Take these examples into consideration:

    - 57% of Internet users don’t click on banner ads because they’re afraid of receiving spam or malware.
    - 18% of Internet users in the U.S. use an ad blocker, which resulted in a loss of $5.8 billion in ad revenue on 2014.
    - Spotify Premium grew by a cool 10 million users since 2014 as consumers sought an ad-free listening experience.

    If you’re a start-up, small company, (even if you’re pretty big) marketing budgets are tight and always scrutinized. Influencer marketing has proven to be a profitable and scalable channel, if done right. Learn from growth marketing experts as they give you tips on how to Growth hack your business through Influencer Marketing.
  • Staying Ahead of Digital Disruption Staying Ahead of Digital Disruption Leonie Roderick (Marketing Week), David Aponovich (Senior Director, Digital Experience - Acquia) Sep 29 2016 2:00 pm UTC 75 mins
    Digital business isn’t just a fad. Digital business is now
    just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.

    In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:

    - How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
    - How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
    - Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
    - Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
  • Panic at the disco - being different in B2B Panic at the disco - being different in B2B Billy Hamilton-Stent, Client Strategy Director, Octopus Group Sep 29 2016 2:15 pm UTC 45 mins
    A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.

    Billy Hamilton Stent, MD of Octopus Group’s research unit, Loudhouse, will discuss:

    1) How to use customer insight to formulate a differentiating B2B strategy that strikes the right balance of engaging customers and appeasing internal stakeholders.
    2) How to activate differentiating campaigns brilliantly to build brand advocacy quickly.
  • Is there an ideal partner portal? Is there an ideal partner portal? Cath Hackett, VP of Channel and Marketing at Becrypt and Gary Morris, CEO / Founder at Successful Channels Inc. Oct 6 2016 3:00 pm UTC 30 mins
    Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
  • Authentic Brands and Their Emotional Connection With Fans Authentic Brands and Their Emotional Connection With Fans Liz Miller, CMO Council, and John McGarr, Fresh Squeezed Ideas Oct 11 2016 5:00 pm UTC 75 mins
    Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.

    Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.

    Topics to be explored include:

    -The roots of brand attraction and cognitive connection
    -How to survive and prosper amid market diversity and change
    -The intersection of cultural and behavioral economics
    -The essential ingredients for authenticity and credibility
    -Fresh thinking on new ways to invigorate and magnetize brands 

    Webinar participants will include Liz Miller, SVP Marketing from CMO Council, and author John McGarr, President of Fresh Squeezed Ideas.
  • The Data Dilemma The Data Dilemma Charlotte Rogers (Marketing Week) and Steve McNicholas (Managing Director of Marketing Solutions at Callcredit) Oct 12 2016 2:00 pm UTC 75 mins
    Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
    In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
  • From Fear to Friction: What Is Destroying the Best Made Marketing Plans? From Fear to Friction: What Is Destroying the Best Made Marketing Plans? Liz Miller - CMO Council, Carly Dahlen - JustFab, Robbie Baxter - Vindicia Oct 18 2016 5:00 pm UTC 75 mins
    Year over year, new strategies and plans are developed in an effort to boost the bottom line, ramp up customer engagement and establish profitable competitive advantages that elevate strategies to proven industry best practices. But in reality, even the best-laid plans get sidetracked. They are adopted only in part, stalled by organizational silos or tabled because of budget concerns. When implemented, results can be less than hoped for or forecasted—customers react differently…or not at all.

    As we head into the second half of the year, the CMO Council, in partnership with Vindicia, will host a one-hour, interactive webcast to discuss the new opportunities in business models, digital engagements and experiences, including subscription services and recurring payments. We will also be discussing how leading brands, led by fearless marketers, have pushed through issues of complex processes and customer journeys rife with gates, stops and requirements and instead taken the path that feels counter-intuitive yet delivers a frictionless experience for the customer.

    Among the questions and topics to be discussed in this hour are:

    •Where and how are we unintentionally stopping our customers from engaging, transacting and lengthening their lifetime relationships with our brands?
    •What are industry disruptors doing to change the experience and make waves, and how can we apply that same thinking to our businesses today?
    •Are we so focused on creating processes and experiences that we are actually making it harder for customers to be loyal?
    •New ideas and thinking around monetizing experiences and turning content into opportunity
  • Marketing tactics required to convert more leads in Salesforce Marketing tactics required to convert more leads in Salesforce Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant Oct 19 2016 9:00 am UTC 45 mins
    In this webinar from SuccessFlow, Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant, will cover the essential tactics required to manage and convert more leads in Salesforce.


    Sign up now to discover


    ⁃ how to identify and prioritise leads showing interest in your services online
    ⁃ how to nurture leads across the customer journey
    ⁃ what digital channels and content are working


    The end result of this webinar will allow you to generate real time insights on your audience by assessing their digital footprint. This information will enable you to improve your customer journey, marketing activity and therefore lead count.
  • No BS: How To Measure Real Influencer Marketing ROI No BS: How To Measure Real Influencer Marketing ROI Rustin Banks, Co-founder and Chief Product Officer, Tapinfluence Oct 19 2016 4:00 pm UTC 60 mins
    There’s a lot of clutter in the digital space, and breaking through the noise can get expensive. Influencer marketing is different—by speaking to customers on their terms, it empowers you to move them to action.
    And now, we have concrete data to prove it. In this webinar, TapInfluence co-founder and CPO Rustin Banks will unveil expert insights into Influencer

    Marketing methodology and illustrate how you can generate over 11x ROI over traditional advertising.

    In addition you’ll learn:

    - 5 ways to measure real ROI
    - Optimized audience targeting for maximum results
    - Working backwards from goals to achievements
    - Defining clear KPIs
  • Account-Based Content Marketing Hacks Account-Based Content Marketing Hacks Dayna Rothman, VP Brand, Content and Demand Generation, EverString Oct 19 2016 5:00 pm UTC 60 mins
    ABM strategies require the coordination of a lot of moving parts.

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
  • Lead generation through Social advocacy and selling Lead generation through Social advocacy and selling Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Oct 20 2016 3:00 pm UTC 45 mins
    Social Selling is a now buzzword and many are asking how to better use Social Media through sales and its partners to generate more opportunities and customer engagement. Here we will be joined by Ian Moyse, sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Come hear for simple, usable practical approaches and tips from Ian Moyse on how to leverage Social Media and Social Selling.
  • Digital Transformation with Inbound: An Enterprise Guide Digital Transformation with Inbound: An Enterprise Guide Shellie Hutchens, Director of Marketing, Mediacurrent Oct 20 2016 4:00 pm UTC 45 mins
    Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.

    A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.

    In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.

    Topics include:

    • Overcoming challenges to inbound marketing implementation
    • Considerations before implementation
    • Proving measurable ROI
    • Innovative ways to make sure your system works for your goals
  • Steal SEM Agency Insights to Throttle the Competition Steal SEM Agency Insights to Throttle the Competition Ryan Osman, SEM Manager at Obility Oct 20 2016 5:00 pm UTC 45 mins
    Choosing between an in-house marketing team or an agency is a tough decision. There’s benefits and downsides for either. B2B businesses that go in-house miss out on all of the shared learnings that come with an agency, slowing innovation and progress. Here is your opportunity to learn what you're missing.

    If you're looking to surpass the competition, Join Ryan Osman (SEM Manager) and Oceah Clark-Kasperzyk (Business Development) of Obility as they share top agency learnings and strategies of 2016, that all in-house B2B teams should steal, right away. It's time for in-house B2B marketers to get the best of both worlds!
  • You Got the Lead, Now What?: How to Get a Lead to Take Action You Got the Lead, Now What?: How to Get a Lead to Take Action Ian Campbell, CEO, Mission Suite Oct 20 2016 6:00 pm UTC 45 mins
    Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.

    Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
  • Driving Leads to Profitable Conversations Driving Leads to Profitable Conversations Liz Miller - CMO Council Oct 27 2016 5:00 pm UTC 75 mins
    Architecting today’s customer journey is a top priority for senior marketing leaders, who must guide the customer through the path to purchase and craft experiences across a multitude of channels and devices, all while keeping sight of the ultimate goal: guiding a customer through to conversion. But there is a channel that often goes unrecognized and unsupported in this new digital age: the phone call.

    According to a recent BIA/Kelsey report, “call commerce” is a $1 trillion influence engine as analysts estimate that click to call influences some $1 trillion in U.S. consumer spending. The firm went on to project that some “169 billion mobile calls to businesses (will be made) by 2020, driven by smartphone penetration, high commercial intent and the natural handoff between mobile engagement and phone calls.”

    The digital experience has brought rise to an influential channel of profit in the phone call that must not be overlooked. As customer satisfaction is measured in quick clicks and frictionless engagements, tools like the Google call button have made it even easier for brands to actively connect digital experiences to profitable inbound calls. This call commerce demands a new set of strategies, campaigns and executions, in addition to new measures and metrics to better track these online to offline conversations.
  • Build the Rocket for Your Journey Build the Rocket for Your Journey Eva Tsai, VP Marketing and Business Operations, vArmour Nov 1 2016 6:00 pm UTC 45 mins
    Eva Tsai will share her experience as a woman in tech charting a journey spanning multiple disciplines and excelling as a strategic business leader, her thoughts on the challenges women are facing, both in entering and advancing in their careers, and what her recommendations are on both professional and personal fronts.

    Presenter Bio:
    Eva has extensive experience leading go-to-market transformation and managing company telemetry to drive growth worldwide. Her innovation and leadership has been recognized with significant industry awards and patents. She was selected by Silicon Valley Business Journal in 2015 as one of Silicon Valley's 100 Most Influential Women and won the 2014 Marketer That Matters™ award, sponsored by The Wall Street Journal. At vArmour, Eva has transformed the company into a growth machine via innovative and well-executed go-to-market strategy, insightful telemetry, and process optimization. vArmour has been named a “Company to Watch” by TechCrunch and a "Cool Vendor" by Gartner. Prior to vArmour, Eva held strategic roles at Citrix, BroadVision and Oracle. Eva holds a BS and a MS in Computer Science from Massachusetts Institute of Technology.
  • Delivering Engaging Experiences to Your Audience Delivering Engaging Experiences to Your Audience Liz Miller, SVP Marketing, CMO Council ; Laurie Hutto-Hill, IBM Nov 9 2016 6:00 pm UTC 75 mins
    When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency, and connection that drive the foundational relationship between the brand and the buyer.

    The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media and entertainment marketers to discuss:

    • Best practices for linking physical and digital interactions in a way that is seamless to the customer and enhances the brand experience

    • How to extract audience insights from digital and physical channels to create content and tailored experiences which turn customers into fans and drive the bottom line

    • Examples of capitalizing on the opportunities of OTT to connect with fans and deliver enriching experiences

    View IBM's privacy policy at http://www.ibm.com/privacy.