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Demand Generation

  • How to Build a Sales Process That Drives Successful Behaviors How to Build a Sales Process That Drives Successful Behaviors George Bronten Recorded: Feb 21 2017 32 mins
    In times of change and increased competition, HOW you sell is becoming your primary differentiator. Learn how to build a sales process that makes it easy to execute your b2b sales strategy, by driving the behaviors needed to consistently achieve your targets.
  • The Experience Factor in Sales The Experience Factor in Sales Barbara Giamanco Recorded: Feb 16 2017 45 mins
    By 2020 customer experience will overtake price & product as the key brand differentiator according to the Walker 2020 Customers Report. Your focus on demonstrating value NOT selling features is how deals get closed. Learn strategies for getting buyers at hello and delivering a great sales experience at every step in the buying process.
  • The Lies Salespeople Believe That Prevent Sales Growth The Lies Salespeople Believe That Prevent Sales Growth Carole Mahoney Recorded: Feb 16 2017 40 mins
    Why do the majority of salespeople struggle to have conversations with buyers that build trust and add value? Learn what science has found are the hidden, but most common, mindsets and beliefs that the majority of salespeople struggle with and discover how they impact sales performance and growth.
  • SDR's: A Marketer's Best Friend SDR's: A Marketer's Best Friend James Brett, SDR EMEA Manager, BrightTALK Recorded: Feb 16 2017 25 mins
    An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity for improving business performance today. The key to creating this synergy is the effective use of a Sales Development Team (SDRs), who qualify marketing-generated leads and deliver them to the Account Executives.

    The SDRs are often the first point of contact for the business so they need to know the right messages, ways to overcome objections, and enough information about the product and the market to sound plausible on the phone. Many of these things aren’t really the domain of the sales organisation, so this is where it falls on Marketing to give the proper amount of sales enablement.

    Join James Brett, BrightTALK's SDR EMEA Manager, as he discusses aligning the SDR team and Marketing to work towards a common vision and working together to keep the relationship successful.
  • 3 Ways to Improve B2B Demand Gen with the Power of Relevance 3 Ways to Improve B2B Demand Gen with the Power of Relevance Katie Martell Recorded: Feb 16 2017 62 mins
    There are no shortcuts in the practice of turning prospects into engaged buyers who become loyal customers. However, there is one concept effective B2B marketers live by to accelerate the process of generating leads: relevance.

    Join this free, live webinar hosted by Katie Martell, and learn three ways demand gen pros are harnessing the power of relevance today, including:

    - Customer insight
    - Account-based programs
    - Personalization

    This webinar is brought to you in partnership with Evergage and presented as part of BrightTALK's Demand Generation Summit.

    About Katie

    Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, top 3 most influential B2B marketer on Twitter, and has been invited to speak at a variety of industry conferences. Katie has spent the last decade marketing in positions including CMO and co-founder of MarTech startup Cintell and Director of Buzz at NetProspex (a D&B company). www.katie-martell.com.

    About Evergage

    Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.
  • What are the Most Important Steps to Demand Generation Success in 2017? What are the Most Important Steps to Demand Generation Success in 2017? Maurice Flynn, Altaire Recorded: Feb 16 2017 43 mins
    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

    - Email marketing and eCRM
    - Maximising for mobile
    - Personalisation across channels
    - Influencer outreach and experiential

    Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
  • Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Ian Golding, CCXP Recorded: Feb 16 2017 41 mins
    ‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.

    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

    In this webinar you will learn about the following:

    1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
    2. Why businesses have lost sight of their true purpose and are failing their customers and employees
    3. Why business strategy is a balance of what the business wants AND what the customer wants
    4. How to create a clear customer focused strategy
    5. The importance of measuring the success of your strategy through the Customer Journey
  • How to Create Professional B2B Video Content (for Non-Video Producers) How to Create Professional B2B Video Content (for Non-Video Producers) Jon Spenceley, Community Marketing Manager, Vidyard Recorded: Feb 15 2017 46 mins
    Everyone and their second cousin wants more video content; it's the medium that today's buyers crave. But not every marketer has the ability (or the funds) to sign a full production house for every video project. That's why today's savviest marketers are bringing video production in house.
    Join this webinar and learn:

    •The essential, must-have video equipment you'll need
    •Five tips for creating professional-quality videos
    •How to set up an in-office studio
    •How to produce more of what your customers want, and less of what they don't
    •When to call in a video production expert
  • Leveraging the Sales Development Team to Convert your Campaigns Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Recorded: Feb 15 2017 35 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • Events on Autopilot: How Savvy Marketers Drive Higher Results from Events Events on Autopilot: How Savvy Marketers Drive Higher Results from Events David Johnson, Director of Product Marketing at Oracle Marketing Cloud, & Ron Corbisier, CEO of Relationship One Recorded: Feb 15 2017 39 mins
    On average, events make up 30% of a marketing organization's budget, yet 59% of marketers have no way of measuring the success of their events. Fragmented data and the inability to capture insight-rich customer and prospect data from events inhibits the ability to launch highly targeted, real-time campaigns with the right message at the right time.

    Join David Johnson, Director of Product Marketing at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, to learn how innovative marketing teams are using technology and deep, native integrations to not only quantify the ROI from their events but also drive greater pipeline, revenue, and operational efficiency from their teams.
  • Six Core Competencies For Strategic Account Managers Six Core Competencies For Strategic Account Managers Ago Cluytens Recorded: Feb 15 2017 35 mins
    In this webinar, Ago Cluytens will take a deeper dive into the six core competencies that are required for Strategic Account Management success. Based on in-depth, current research around what high-performers do differently, Ago will give a detailed breakdown of how your organization – and you – can increase account penetration, protect your most valuable account from competitors, and generate substantially more revenue.
  • The Anatomy of a Successful Account Based Everything Play The Anatomy of a Successful Account Based Everything Play Justin Gray, CEO & Founder, LeadMD Recorded: Feb 15 2017 37 mins
    n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
  • Marketing Automation Hacks: Marketo Marketing Automation Hacks: Marketo Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip Recorded: Feb 15 2017 68 mins
    If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.

    You will learn:
    - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
    - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
    - How to take your personalized campaigns across all channels including social (using AdBridge) and your website (using Website Personalization)
  • Demand Generation Starts With Data Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 46 mins
    Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

    This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

    We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

    We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
  • Get More from Office 365 to Work Smarter, Not Harder Get More from Office 365 to Work Smarter, Not Harder Rob Howard, Microsoft; Jamie Bothwell, DocuSign; Naren Raghavan, DocuSign Recorded: Feb 14 2017 24 mins
    Whether you’re working from email, collaborating on an agreement, or storing documents on a team site, DocuSign add-ins will help you work directly from your favorite Microsoft® Office apps.

    View the on-demand webinar co-hosted by Microsoft and DocuSign to see the add-ins in action and discover how you can get more out of Office 365™.

    Sign up and learn how to:

    - Boost productivity: Easily go from document editing to eSignature with DocuSign for Microsoft Word
    - Save time: Sign and return an email attachment without ever leaving your Outlook inbox
    - Gain visibility: Send documents for approval from your SharePoint Online library and also track each step of the workflow
  • Love Your Metrics: The Prospector's Guide To Easy Goal Setting Love Your Metrics: The Prospector's Guide To Easy Goal Setting Marylou Tyler Recorded: Feb 14 2017 49 mins
    Marylou Tyler (Best-selling author of Predictable Revenue & Predictable Prospecting) shares 5 powerful top-of-funnel activity metrics that are simple to implement & focus your efforts for creating sales opportunities. Consistently & predictably.
  • Engaging Community Members Along the Buyer’s Journey Engaging Community Members Along the Buyer’s Journey Melanie Turek, VP and Fellow at Frost & Sullivan; Taylor Freitas, Content Marketer at BrightTALK Recorded: Feb 14 2017 42 mins
    Are you keeping your community engaged throughout the buyer journey? If not, you're missing a crucial opportunity to influence buying decisions.

    BrightTALK recently surveyed 650+ B2B buyers to learn what decision makers look for and value before a purchase. We discovered:

    - Which content formats provide more value than others
    - Which buyers are more inclined to share content and collaborate with peers
    - Which sources of information buyers value most before a purchase

    To learn more about the survey results and how you can leverage them to effectively cater to your prospective buyers, join this live webinar with Melanie Turek, VP and Fellow at Frost & Sullivan, and Taylor Freitas, Content Marketer at BrightTALK.
  • How to Fall in Love with Lead Generation in 2017 How to Fall in Love with Lead Generation in 2017 Shannon Dougall, VP of Marketing, Uberflip Recorded: Feb 14 2017 19 mins
    Even if your audience is head-over-heels for your content, it doesn't mean they'll convert to a marketing qualified lead.

    If you're looking for new ways to reach your demand generation goals in 2017, you won't want to miss this session by Shannon Dougall, VP of Marketing at Uberflip.

    You will learn:
    - How to optimize your content to attract and convert the right people
    - When and how to gate content without turning your audience off
    - How to analyze your existing campaigns and dump the ones that aren't driving results
  • How to Create a Value Proposition that SELLS How to Create a Value Proposition that SELLS Lisa Dennis, President, Knowledgence Associates Recorded: Feb 14 2017 46 mins
    With today’s sophisticated and well-informed buyers, the “standard” value proposition just doesn’t cut it anymore. That, coupled with increasing competition, makes communicating the uniqueness of your offer and what truly differentiates you from all the other available alternatives very challenging. Learn how to create a buyer-focused message that SELLS.
  • SEO Success: What Is Working Today; What Will Work Tomorrow SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Recorded: Feb 14 2017 61 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • What Does it Mean to be “Data Driven” in your Demand Generation? What Does it Mean to be “Data Driven” in your Demand Generation? Ricky Abbott, Marketing and Strategy Director at Pulse Recorded: Feb 14 2017 34 mins
    Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.

    But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
  • The secret to turbo-charging your marketing automation results The secret to turbo-charging your marketing automation results Ashley Chandler of MarketMakers and Really B2B Recorded: Feb 13 2017 44 mins
    There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it.

    Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA.

    Kirsty Dawe of MarketMakers and Really B2B will reveal:

    • How to ramp up the conversion rates from your lead scoring programme
    • How to combine social, email, content and telemarketing to see the best results
    • How best to support marketing automation with each channel
    • How to elevate a marketing qualified lead to a truly hot sales qualified lead with telemarketing
  • Sales Management Case Studies: Coaching Difficult Salespeople Sales Management Case Studies: Coaching Difficult Salespeople Steven Rosen Recorded: Feb 9 2017 49 mins
    I have been repeatedly asked to provide sales managers with case studies on how to coach difficult sales reps. All sales managers have had to find ways to coach difficult reps that. In this webinar, there will 5 case studies of difficult sales people. The master class will be interactive with participants’ feedback and possible coaching solution.
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel 8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Recorded: Feb 8 2017 36 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
    Join this webinar to learn:

    •8 different video types to support the BoFu
    •How to map your content to different stages of the funnel
    •What information your potential buyers are looking for
    •How to connect your video marketing campaigns to ROI
  • Aligning Learning Systems & Selling Systems for Breakthrough Sales Results Aligning Learning Systems & Selling Systems for Breakthrough Sales Results Mike Kunkle Recorded: Feb 8 2017 48 mins
    Disciplined, focused execution of talent development, process, systems, and methodology are the key to Sales Readiness and improving sales productivity. In this presentation, Sales Expert Mike Kunkle will share how to create and align an Effective Selling System and an Effective Learning System to achieve breakthrough sales results.