Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.
Is it possible for marketing and sales to truly align? Sangram Vajre explores the differences between marketing and sales departments and what it takes to finally bring them together. Explore how marketing automation may be the key to creating a healthy environment for success.
In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.
Attend this webinar to better understand the changing face of content marketing.
The battle between sales and marketing has been raging for years. With the digital marketing revolution, many thought the cold war between both groups would thaw. In many companies, it hasn’t; despite thousands of blog posts and webinars on the topic. For this first time, a webinar will start with both points of view and present honest and sometimes raw feedback from both sides. By the end of the webinar, we hope to settle a truce. Whether you are in marketing, sales, or are an executive, you must attend this webinar.
Today, prospects are more likely than ever to brush off your lead gen content.
That's right. The email campaign you just launched is most likely destined for the digital trash bin. So, what does it take to win leads these days? Effective lead gen requires truly great content to capture today's "always-on" prospect.
Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.
In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.
As they say in The Hunger Games “May the odds be ever in your favour.”
In this webinar, you will:
•Identify the challenges of personalisation
•Get an overview on how to plan and implement the systems/platform you need
•See examples of personalised marketing and automation in action
•Understand the principles of analysing marketing engagement analytics
In this 2 minute video, HP Marketing Manager Sally Riddette-Page discusses the challenges marketers face when creating content aimed at IT professionals. She explains how 'snackable' content is perfect for time-poor professionals and the metrics marketers should monitor, that indicate content marketing success.
A short video highlighting the key trends in marketing, based on conversations with hundreds of BrightTALK clients:
- Reporting the impact your campaigns have on revenue
- Creating content that helps your prospects do their jobs better
- Understanding who your audience is and what they want to know
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales.
The whirlwind advance of digital marketing has resulted in a stampede as marketing managers race to ‘land grab’ their part of the digital space.
In the frenzy we may have lost sight of one enduring fact...that buyers are people; always have been, always will be. Can our marketing truly connect with buyers if we treat them as just ‘data’ and a ‘digital footprint’?
This webinar will compare HI and non-HI channels, examine where HI is most effective and look at how frequently it should occur. It will also outline the top five benefits of human interaction and reveal a unique research conducted by the SCi Sales Group.
Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.
In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers to cultivate ready-to-buy leads. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up?
Join us to explore the world of lead scoring. Learn how to cultivate a tight relationship between sales and marketing by identifying hot leads, ranked and scored based on profile characteristics and tracked online behavior.
This session will cover:
• Why traditional demographics are failing as an identifier for likely buyers
• The lead scoring equation: Profile + Behavior = Likely Buyers
• Using lead scores to influence marketing & sales messages
• Cultivating sales & marketing alignment
• Case Study: NuGrowth Solutions
As vital as website traffic is for growing your business, it’s meaningless if the site doesn’t convert visitors to leads and customers. In this session, veteran copywriter Barry Feldman covers essential copywriting tips marketers can apply immediately to increase conversion. Learn how to make the important improvements to your website’s home page, about page and landing pages that translate to dollars.
For B2B marketers, it’s no longer possible to simply invest in predictable marketing channels, such as search, email, direct mail, and trade shows, and then count on receiving calls from prospects. Potential buyers are spending more time conducting independent research and carefully evaluating information internally before reaching out to a solutions provider. Essentially, the marketing funnel is now controlled by the buyer.
Because prospects aren’t likely to reach out to your organization immediately, it’s important to use channels such as online display advertising to reach out to target prospects, both early in the buying process and at every stage thereafter. Join Jennifer Agustin, senior director of marketing at Bizo, and she explores how to develop a comprehensive, full-funnel online advertising strategy
Step aside content because context is the new king. Rapidly developing techniques now allow advertisers and marketers to perceive the changing context of individual users. The most successful online brands are already sensing how users feel, interpreting the data accurately and optimising the experience (in real-time) to engage with real people in category defining ways. The medium is now the magic.
We look at how to connect Google AdWords and Google Analytics to improve your Paid Search reporting. With a focus on tagging and linking data, attribution modelling, custom reporting and conversion tracking.
How do you know if your online marketing is working? Is beating the competition and that you are connecting with the right audience online?
John Chacksfield will show you a simple approach to creating a digital marketing strategy that ensure you are beating the competition online and you are reaching the right audience with the right messages to ensure online success.
Most brands have invested in short term, tactical 'mobile', but few have developed an effective long term mobile strategy.
This webinar sets out a 5 step blueprint
Creating insights into your consumers' smartphone and tablet preferences
Discovering where mobile and tablet enhance their customer experience
Selecting the best technologies throughout the customer lifecycle
Applying realtime data feeds to personalise the mobile experience
Testing, measuring and fine-tuning to optimise the delivery
Having a robust digital marketing platform gives you a head start in the race toward marketing success. However, today’s marketing plans are fueled by data—with personalization, relevancy and timeliness being important hurdles to clear along the way. Key to a first place finish is a rich data plan, as without it you risk being stuck in the back of the pack with one-size-fits all messages that become increasingly irrelevant to your customers and prospects.
Join Ellen as she breaks down the important steps you must take in order to build a data blueprint for your organization and how you can leverage your data for sophisticated digital marketing success.
You’ve implemented an advertising campaign, you’re generating new website traffic, and you’re getting great visibility. But is all that traffic and visibility actually getting bottom-line results? If you’re not converting ad responders into leads and customers, then your advertising budget could be going to waste. Join us to learn how to optimize your website for ad responders, and create a conversion pathway all the way to the big sale. In this session we’ll cover:
Optimizing landing pages for conversions
Conversion follow up with lead nurturing and lead scoring
On-site visitor tracking and sales intelligence
Closed-loop reporting for tracking ad spend ROI
Today's Marketer must re-group and think Digital Advertising all over again. Agency account managers and media planners need to "check themselves" to ensure they are not falling way behind on what's working and execs at all levels need to ask the question "How do we maximize our Ad Spend Today?".
In this session, Aaron will address the 3 big Macro trends of Social Media Advertising on both the new Twitter offerings and Facebook targeting capabilities, how mobile is driving engagement out the whazoo and retargeting is the holy grail of maximizing our spend.
Sales has always been marketing's toughest customer. Not only does sales want more leads, they want leads that convert to closed business at higher rates and they want more insight into marketing's processes and programs.
At BrightTALK, we see a great deal of success combining excellent content and strategic distribution methods and technologies. This framework allows our marketing team to optimize each conversion stage through the sales cycle and share results with sales. Join Quoc Dang and Andy Wiggans as they share their sales and marketing success through content marketing.
You will learn how to generate:
- Content that sales WILL love
- Qualified leads sales will beg for
- A revenue marketing structure that makes an impact across the business
The Social Data firehose is now flooding us all with a deluge of potentially enormously valuable insight on our customers, our patients, our partners, our constituents, our audience. But data on its own can be as much a liability as well as an asset and the new Big Data paradigm brings up new challenges as well as new opportunities.
In this webinar we will cover how to gain deep customer insight that's valuable as well as actionable from Social Data. Using a series of real life practical examples of using advanced analytic techniques on these new unstructured data sources we'll show you how to extract this insight and the issues you need to address to get value out of the data.
In this live webinar, BrightTALK will be joined by Marketo and ClickSoftware to discuss the latest trends in engagement tools and technologies.
Marketo will share their engagement best practices that will generate and nurture your audience through your buying cycle. To bring these points to life, BrightTALK and ClickSoftware will illustrate the best practices by providing case studies and practical examples.
Join this webinar to hear the latest thinking around topics such as marketing automation, lead scoring, big data, content and more. In addition, go away with practical tips and case studies that you can implement at your organisation.
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience. Yet most aren’t able to fully measure the impact of all their efforts on revenue—which is critical in order to ensure a seat at the strategy table and necessary budget for next year.
It's time to learn the three secrets to more effectively measuring marketing’s impact on revenue.
Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you see marketing fundamentally as an art or a science, the truth is that today's B2B marketers should aim to be a cocktail of the two.
Join Babcock & Jenkins and Marketo, for this live webinar designed to stimulate both sides of your marketing brain. You will discover:
•The latest content marketing trends - plus tips and techniques to wow prospects across different types of content
•Global best practice for building marketing ROI
•How to effectively measure and justify investment in different marketing tactics