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Demand Generation

  • Gartner Ready-Aim-Fire: The New Imperative for Managing Customer Experience Gartner Ready-Aim-Fire: The New Imperative for Managing Customer Experience Mark Floisand, Sitecore, & Mick MasCavaigh, Gartner Aug 2 2016 2:00 pm UTC 45 mins
    The way you think about web content management needs to change—fast. If you’re not delivering meaningful digital experiences across channels in real-time, you risk losing them to competitors who are. Hear how WCM as a category is evolving way beyond delivering content storage for web pages and why it matters to your business.
  • How to Choose the Right MarTech Stack& Data to Excel your Marketing Organization How to Choose the Right MarTech Stack& Data to Excel your Marketing Organization David Lewis,CEO DemandGen, Ed King, CEO Openprise Aug 3 2016 5:00 pm UTC 60 mins
    There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?

    Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
  • Masters of Mobile Data: Acquiring High-Value Users, The Right Way Masters of Mobile Data: Acquiring High-Value Users, The Right Way Ashley Blackmon, VP marketing, Zillow Group Aug 3 2016 5:00 pm UTC 60 mins
    In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Ashley Blackmon, VP marketing, Zillow Group
    * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
    * Wendy Schuchart, Moderator, VentureBeat

    SPONSORED by mParticle

    Register today for this free VentureBeat Live event
  • Moving from data to insight to action…& other challenges of 100 marketing execs Moving from data to insight to action…& other challenges of 100 marketing execs Lars Petersen, Sitecore, & Sasha Qadri, MeetTheBossTV Aug 4 2016 1:30 pm UTC 60 mins
    Over the past couple years Sitecore has collaborated with MeetTheBoss TV to interview over 100 marketing executives from some of the world’s most famous brands on their biggest marketing challenges. Find out how these global brands are effectively turning customer data into deep insight that can be leveraged to deliver better brand experiences.
  • Managing Marketing Data, From Quality to Quantity Managing Marketing Data, From Quality to Quantity Adam Hutchinson, Demand Generation Marketing Manager, Socedo Aug 4 2016 3:00 pm UTC 60 mins
    Marketers gather, analyze, and use a vast amount of lead data from a variety of sources. Data quality is an on-going challenge in marketing, and as much as we might like to use "big data" in our campaigns, we know the risks of filling our marketing automation systems with bad information. According to a Demand Metric survey, over half of marketers don’t have an effective process to ensure the quality of data is up to par in their key systems. In this webinar, we'll cover:
    -How we manage data quality at Socedo
    -How third party data helps us qualify leads and create targeted campaigns
    -Best practices for handling social media data in your database
  • Mobile ROI: How to achieve massive results Mobile ROI: How to achieve massive results Jonathan Winters, Miniclip Games Aug 4 2016 5:00 pm UTC 60 mins
    If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI?

    Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating:

    + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it)
    + How to solve key challenges and roadblocks to getting great results
    + Why and when ROI should become your core metric

    Speakers
    * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames
    * Jonathan Winters, User Acquisition Specialist, Miniclip Games
    * Paul H Müller, Co-Founder and CTO, adjust
    * Stewart Rogers, Analyst, VentureBeat

    Join us for this executive session and register for free today.

    Sponsored by adjust
  • Six trends to superb experience management Six trends to superb experience management Eric Knutson & Lindsay McKinney, Sitecore, & Ray Wang & Natalie P, Constellation Research Aug 9 2016 1:00 pm UTC 60 mins
    The convergence of digital marketing, commerce and mobile is bringing a massive transformation to how brands and organizations engage prospects and customers. Get a look at six cutting-edge trends that companies are using to keep customers from falling through the cracks and turn ordinary experiences into superb experiences.
  • Missing Conversions That Cost You Customers Missing Conversions That Cost You Customers Liz Miller - CMO Council, Susan Bryant - DialogTech, Kate Wik - MGM Resorts International Aug 10 2016 5:00 pm UTC 75 mins
    In today’s omnichannel world, consumers engaging with digital marketing convert in four ways: online via a website or mobile app, in person, and via a phone call. This last conversion—the phone call—can be the source of one of the most costly mistakes made by marketing teams: not understanding how digital channels, campaigns, ads and website content drive customer calls.

    Smartphones have fundamentally changed the way consumers engage with businesses online. Instead of filling out web forms, consumers are picking up the phone to call. According to recent CMO Council research, 45 percent of marketers agree that while their customers primarily research purchases online, they still want to call at different moments throughout the customer journey.

    So why are call conversions often left out of digital performance metrics? Are we missing the opportunity to connect our customers’ digital journey to the phone calls they want to make? What data does the organization need to capture in order to allocate budget to the digital channels, ads and web content that drive customers to the most successful outcomes?

    To discuss these issues and more, the CMO Council, in partnership with DialogTech, will host a one-hour, interactive webcast focused on the new measures, metrics and fundamental connections required to fully optimize the customer journey. The webcast will include real-world case studies and examples of how savvy digital marketing leaders are connecting online and mobile experiences directly to calls and conversions that drive the bottom line.
  • A pragmatic approach for using personas in context marketing A pragmatic approach for using personas in context marketing True Intent, Jeroen Huizinga, Partner & Digital Consultant Aug 11 2016 3:00 pm UTC 60 mins
    Using personas to profile your website visitors and serving them relevant content based on these personas is something a lot of companies are struggling with.

    Everyone understands the principles, but how do personas actually transform over to your website, and moreover what does using content profiling actually mean for your organization?

    Personas are one aspect of profiling content and it may make more sense to use different techniques to get a better understanding of how your visitors are using your content and serve them relevant content based on their behaviour. During this webinar we will go into the ideas behind content profiling and we will be showing you how to setup your personas with your Sitecore environment. All of it illustrated with real customer cases.
  • How To Empower Your Teams To Create Brand-Right Marketing On The Fly How To Empower Your Teams To Create Brand-Right Marketing On The Fly Karen Wenning and Theresa Aide, Suttle-Straus Aug 11 2016 5:00 pm UTC 60 mins
    If you struggle with how to maintain control of your brand while ALSO giving your marketing teams and sales agents the flexibility to create their own materials – you are not going to want to miss this free webinar.

    During this session, we will explore how your organization can best utilize a Marketing Resource Management (MRM) system to streamline processes and empower decentralized teams to create brand-right marketing materials on the fly – thereby creating team efficiency AND ensuring a cohesive brand experience is delivered every time.

    Join us to learn:

    - What an MRM system is and how it supports a variety of marketing distribution models.

    - The key benefits of an MRM system to the brand’s stakeholders.

    - How to select the right MRM system for your organization’s needs.

    - How to implement your new system and encourage adoption.
  • Key Steps to Get Revenue from Sales and Marketing Alignment Key Steps to Get Revenue from Sales and Marketing Alignment Trisha Winter, CMO, Amplifinity and Josh Evans, SVP of Sales, Velocify Aug 11 2016 6:00 pm UTC 45 mins
    Smarketing. It’s the new buzz term for Sales and Marketing alignment that lots of people are talking about, but few are addressing tangible steps to get value from it. In this webinar we bring a software Marketing and Sales Executive together to outline key steps to increase the maturity and corresponding benefit from Smarketing.
    What you’ll learn:
    •3 levels of Smarketing maturity (3 C’s)
    •Actionable steps to take to reach each level
    •Technology that can help you get full value from alignment
  • Content Strategy: Is your content connected to your customer? Content Strategy: Is your content connected to your customer? Mark Donkin, Managing Director and Karl Horton, Creative Director Aug 17 2016 9:00 am UTC 45 mins
    In this webinar from SuccessFlow, Mark Donkin, Managing Director and Karl Horton, Creative Director, will take you through the process of understanding your audience, to better align your content strategy and content marketing strategy with your customer journey. With a documented strategy, you will feel considerably less challenged and have the right tools to become more effective at content marketing. The end result being a more personalised and valuable journey for your customer, and creating consistent brand experience.
  • How to market for Google (and therefore your customers) How to market for Google (and therefore your customers) Jennifer Riggins, Marketing Consultant Aug 17 2016 2:00 pm UTC 45 mins
    Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous. If you want new customers to find you, you need to write for what they are asking Google. I would recommend signing up for Google AdWords before because this will be a hands-on demo of how to use Google Keyword Planner as the backbone of your online content marketing strategy, that will provide you with SEO success even if you never spend a buck on AdWords.

    Workshop will include:
    - basic explanation of What is SEO
    - how to use the free Google Keyword Planner
    - how to choose the low-hanging fruit keywords (low competition, higher volume)
    - how to then apply those keywords, choosing 1-2 for across your entire website and then the rest for specific themed landing pages
    - how H1, H2 headers, bullets, bolding, etc work
    - backlink strategy - don't send all the juice to your homepage!
  • 6 Powerful Marketing Ideas for B2B Companies 6 Powerful Marketing Ideas for B2B Companies Catrinel Bartolomeu Aug 17 2016 4:30 pm UTC 30 mins
    It's official: it's 2016 and Content Marketing is here to stay, especially for B2B brands. From startups to international corporations, from the most well-known brands like Coca-Cola's blog "Unbottled" to niche companies looking to reach (and teach) new audiences, executives are turning to content. But not just any content will do; readers are more discerning than ever, and only content that provides value to the people you want to reach will get the job done.

    But how do you provide content that really adds value to your customers? Catrinel Bartolomeu, Head of Content at Oz Content, shares six of her favorite content marketing ideas for B2B marketers. These ideas will help you stand out from your competition, improve your SEO rankings, and attract new clients. Want even more insight? Catrinel will answer audience questions live-- all you have to do is tune in and ask.
  • Why Your Content Marketing is Failing (and how to fix it) Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Aug 17 2016 5:00 pm UTC 60 mins
    In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

    This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

    · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

    · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

    · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

    · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

    · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
  • 5 Proven-Methods to Create Content for a Consistent Customer Experience 5 Proven-Methods to Create Content for a Consistent Customer Experience Kelsey Loughman, Content Marketing Manager at Kapost & Dallas Jessup, Content Marketing Manager at BrightTALK Aug 17 2016 5:00 pm UTC 45 mins
    When it comes to the customer experience consistency is key, especially when it costs 5x more to acquire a new customer than to keep an existing one. So, how do you design a cohesive, seamless customer experience that excites your new customers and keeps the loyalty of your customers?

    Join Kapost and BrightTALK as we walk through the copious ways a single piece of content can be leveraged throughout different points in the journey to reduce churn and to spike upsell potential. Kapost will share some of the latest insights from their 2016 B2B Customer Experience Benchmark Report such as how to:
    - Create a standardized, repeatable process across teams, tools, and channels that creates a full-funnel customer experience
    - Ensure your content is accessible for your key users, so they have a straightforward process for consuming information
    - Improve the process strategically from both a quantitative and qualitative perspective
  • Content Marketing: How Blogging Offers Actual ROI Content Marketing: How Blogging Offers Actual ROI Suzanne Baran, Content Strategist, Capital Group Aug 17 2016 6:00 pm UTC 60 mins
    Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • Unblocking your sales funnel: why your traffic isn't converting Unblocking your sales funnel: why your traffic isn't converting Peter Yates, Director of Client Campaigns, Axonn Media Aug 18 2016 9:00 am UTC 45 mins
    Improving conversions is the cornerstone of any marketing strategy, but why are so many B2B marketers disheartened with their content marketing results? Peter examines what's going wrong as he takes a look at the strategies that are doomed from the start, and offers advice on how to turn around your content marketing to achieve the conversions you really want to see.
  • Real-time Personalisation: The power of conversational content Real-time Personalisation: The power of conversational content Spencer Waldron, Regional Manager - Western Europe at Prezi, & Andrea Goodkind, Senior Marketing Manager at BrightTALK Aug 18 2016 12:30 pm UTC 45 mins
    Over 61% of B2B marketers leverage personalised content to better shape the experience (Cintell). Marketers spend an enormous amount of time, bandwidth, and finances to create various content segmented by persona, stage, or vertical to have the best influence. But when it comes to creating and delivering presentations, many marketers and salespeople are still taking a traditional approach: build a different presentation for each opportunity, memorise a script and deliver the same one-way, linear presentation, no matter who the audience is or what information they need.

    Enter conversational presenting, an emerging trend that allows you to customize your presentation in real-time to make the best connection for the most success. Prezi’s European Regional Manager, Spencer Waldron, and BrightTALK’s Senior Marketing Manager, Andrea Goodkind, will discuss some of the best tactics to evolve previously stale, one-sided presentations into personalised conversations. Topics may include:

    Channels to leverage before the presentation to give the audience what they want
    The questions you should always ask your audience in order to determine what will resonate with them the most
    Live tactics for real-time content personalisation while presenting

    Let us know if there’s anything else you’d like to know on this topic by tweeting us @Brighttalk using the hashtag #brighttalkprezi. See you there!
  • The true power of B2B Content Marketing (showcase from Exact Software) The true power of B2B Content Marketing (showcase from Exact Software) Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software Aug 18 2016 1:30 pm UTC 60 mins
    In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

    We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

    Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
    His informal way of speaking and his seniority will definitely inspire you.

    In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

    Recommanded websites:
    EURObizz: www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    LinkedIn profile Mark Appel: www.linkedin.com/in/markappel
  • Content considerations for the IT industry Content considerations for the IT industry Olivier Choron, CEO and Founder of purechannelapps Aug 18 2016 3:00 pm UTC 45 mins
    So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here we will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
  • What a marketer couldn’t tell you about email marketing What a marketer couldn’t tell you about email marketing Ben Rothke, Senior eGRC Consultant, Nettitude Group Aug 18 2016 4:00 pm UTC 45 mins
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • The 5 Keys to B2B Content Marketing Success The 5 Keys to B2B Content Marketing Success Holger Schulze (B2B Technology Marketing Community) Aug 18 2016 4:00 pm UTC 60 mins
    Join us as we discuss the 5 Keys to B2B Content Marketing Success and review the results of a new B2B content marketing survey to better understand the current state of content marketing and to identify key challenges as well as best practices.
  • Put Your Content to Work: A Guide to B2B Marketing's Best Practices Put Your Content to Work: A Guide to B2B Marketing's Best Practices Cooper Pickett Aug 18 2016 5:00 pm UTC 45 mins
    This webinar will explore the essentials of effective B2B content marketing campaigns with an overview of audience research, topic identification, content creation, strategic promotion, and lead generation.

    You’ll learn how to leverage first-party data to develop a more complete picture of your audience, how to define and determine major themes in your content, and weave conversion opportunities in all of content you produce and promote. Led by L&T co-founder and CEO Cooper Pickett, this webinar will go over actionable takeaways to level-up your content strategy and is applicable to businesses of all sizes. If you have a website and want to be at the center of meaningful conversations, this webinar is for you.