Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.
Lisa Dennis, The Buyer-Focused Value Propositions ExpertRecorded: Jun 18 201940 mins
Revenue forecasts in 2098 are betting on “account based” marketing and sales strategies to drive deeper relationships that will result in pipeline growth and deeper account penetration. But not all ABM efforts are truly “account based.” Many companies are simply doing the same targeted or vertical marketing they have always done. For true ABM, a key focus area is developing a deep understanding of the account’s external drivers and translating that into relevant, buyer-focused messaging that increases engagement. What does it take to create an “ABM” value proposition?
You will learn:
1.How to identify external business drivers that are the seeds of buyer relevance
2.Translating the drivers into truly differentiated offerings and messaging
3.The components of an ABM-ready Value Proposition
4.Building a sales-ready value proposition from the outside-in
Carole Mahoney with special guest, Robin DreekeRecorded: Jun 17 201939 mins
Join host Carole Mahoney ask she talks with Robin Dreeke, an FBI Special Agent Behaviorist, whose advanced training and experience in the area of social psychology and the practical application of the science behind relationship development and trust, ultimately lead him to head up the FBI's elite Behavioral Analysis Program.
In this 25 minute interview, you will learn:
- What the most distrusted profession- sales- can do to evoke and communicate trust.
- A proven formula for being trustworthy.
- How to quickly build rapport with anyone.
- The difference this can make in sales and leadership.
Simon Gerzina, Managing Director & VP BrightTALK StudiosRecorded: Jun 13 201955 mins
Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral and eBooks. Video-based storytelling requires expertise that is rarely available in-house.
Join this talk to understand how to elevate your storytelling and brand with impactful video.
Christopher Ryan, The B2B Revenue Growth ExpertRecorded: Jun 6 201944 mins
In our third event in the Revenue Growth Series, Chris Ryan and special guest expert Ron Friedman will share a powerful 3-step process for accelerating revenue growth. Drawing upon the speakers’ extensive experience as business builders, corporate executives, and sales and marketing experts, Ron and Chris will share strategies and tactics that have led to consistent revenue acceleration, company turnarounds and improved company valuations.
Starting with five specific ways you can assess the strength of your existing sales and marketing performance, we will then cover eight action items you can take to align your marketing and sales teams. We will close with three important things you can do to accelerate revenue growth as well as an example of a B2B company that vastly improved its performance by following this three-step methodology. As a bonus, all attendees will receive a free copy Chris Ryan’s bestselling book, The Expert’s B2B Revenue Growth Playbook: Actionable Strategies to Make Your Business Soar.
By attending this event, you will:
1.Learn the best ways to accurately assess your existing marketing and sales performance.
2.Recognize the factors that lead most quickly to revenue growth.
3.Know how to align every part of your lead-to-revenue process for maximum results.
4.Establish the right metrics to manage performance.
5.Understand how to accelerate your revenue growth and gain competitive advantage.
Taylor Wheeler, Director of Digital Sales for V Digital ServicesRecorded: Jun 5 201958 mins
For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.
Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.
On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:
- Organic and Local Search (SEO)
- Hyper-targeted Device ID technology
- Website Development in the Cannabis space
You will also be able to review some case studies that showcase each of these platforms.
Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
Jon Phillips, VP of Product Management, CertainRecorded: Jun 5 201960 mins
As the importance of data grows for marketing organizations, marketing ops is taking on an increasingly prominent role. Events, the channel that delivers the highest engagement, is the one channel marketing ops pros have struggled to incorporate into their data strategy and is the final frontier for digital transformation. Brad West, Global Manager, Marketing Technology at Rockwell, will walk through how Rockwell has transformed their marketing ops organization globally. Supported with a strong data strategy for events, Rockwell captures more intent data and develops detailed insights on their attendees. Using these insights, Rockwell’s marketing and sales teams are take personalized, real-time action to drive better results and improved efficiency.
Julie Hansen, The Sales Presentation ExpertRecorded: Jun 5 201942 mins
How is sales like improv? Both require the ability to adapt quickly to change, connect with a variety of players, and move the conversation forward. Sales Coach, Actor and Improv Performer Julie Hansen shares proven improv techniques from Improv Comedy that can help salespeople and sales leaders successfully collaborate with customers, overcome objections and move the sale forward.
You will learn how to:
1.Quickly pick up on buyer cues
2.Make your customer look (and feel) good
3.Easily overcome objections
4.Avoid this “conversation killer”
5.Move the sale forward
Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital ServicesRecorded: Jun 5 201959 mins
As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
David Pitta, CMO at BrightTALK, Val-Pierre Genton, VP of Product Marketing at BrightTALKRecorded: May 29 201964 mins
Today, B2B marketers have access to data that their left brain would only have dreamed of a generation ago. The age of “I know 50% of my marketing spend is wasted, I just don’t know which 50%” is behind us. If anything, marketers are drowning in too much data, courtesy of ~7,000 martech vendors.
Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that purchasing decisions are made by engaging the mind (left brain - IQ) as much as emotions (right brain - EQ).
So which data matters when you’re crafting inspiring stories, trying to reach new audiences and getting pressure to acquire more customers? How is it even possible to make authentic connections while you’re automating for scale?
Join David Pitta (CMO) and Val-Pierre Genton (VP Product Marketing) as they share proven strategies so you can do the same for your business. Their insights draw on viewer data across millions of professionals engaging with webinars and videos on BrightTALK.
Steven Rosen with Rob JeppsenRecorded: May 29 201948 mins
Join sales management expert Steven Rosen and his guest sales leadership expert Rob Jeppsen for an exciting Fireside Chat. In this episode, they will share their insights on what sales executives, managers and trainers need to do to Develop a World Class Coaching Program and crush their sales numbers.
No PowerPoint, no videos, just open and frank discussion.
Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories that will help you crush your sales numbers.
Effective sales coaching can produce tremendous performance improvements. The challenge is that developing a World Class coaching program is multi-faceted.
You will learn:
- 4 building blocks to Develop a World Class Coaching Program
- New findings on where sales managers need to focus their coaching time
- The impact of technology on coaching
- Approaches to coaching the sales coaches
- The power of cadence and accountability
Michael Dalis, The Drive-Sales ExpertRecorded: May 23 201949 mins
You are a Senior Leader in a Professional Services Firm, you want to accelerate revenue growth. You spend a lot on marketing and business development, so why aren’t your sales growing at the pace you need? While you have had success in your own new client pursuits, it is less clear what role you and your Leadership team play in enabling a stronger biz dev effort. Michael Dalis — a recognized leader on the subject of B2B selling, a former sales leader and author of Sell Like a Team - How to Win Big at High Stakes Meetings — invites you to join him in this webinar to enable you to:
-identify the likely root causes of your organization’s slow revenue acceleration,
-avoid the common failure points in business development initiatives, and
-pick your spots where strong Leadership and Coaching impact faster sales growth.
Following this webinar, it will be clear what you can do as a Managing Partner to lead faster Business Development growth by making the right adjustments to your Business Development investment.
You will learn:
1. Why the responsibility for growth cannot be fully delegated.
2.What roles senior leadership plays in growth
3.How to play those roles effectively
Doug Ko-Cohesity, Matthew Missey-Insight, David Clement-Trend Micro, Jeff Mitchell-MicrosoftRecorded: May 22 201970 mins
Today’s buyer and specifier expect their experiences be simple, secure and supremely valuable to them. The question becomes how ready are today’s organizations to not just continue to deliver the great products and services they have been selling throughout the years…but how ready are they to innovate and transform with the intentional and specific goal of exceptional digital experiences?
Lloyd Yip, The Startup Sales ExpertRecorded: May 22 201941 mins
Outbound is the most predictable and scalable channel for pipeline generation. However, it is also incredibly hard to build in an effective manner. You can probably even remember receiving awful cold outreach from companies that you immediately tossed to the trash.
In this session, we’ll go through how you can design an outbound process that cuts through the noise and compels your prospects to respond.
You Will Learn:
1.The four ingredients to a strong outbound strategy
2.Four common mistakes that will ruin your outbound effectiveness
3.Putting it all together to craft an amazing outbound strategy
Troy Vera, Brinqa, Demand Generation ManagerRecorded: May 17 20193 mins
"BrightTALK is like a magnet that attracts talented and skillful people.." Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.
Sarah Cook, Caringo, Director of MarketingRecorded: May 17 20192 mins
Seeking a Content marketing platform that could also fill their demand generation needs, Caringo came to BrightTALK looking for a very niche professional audience. BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.
Lisa Magnuson, Founder & CEO, Top Line SalesRecorded: May 17 201947 mins
Senior Sales Leaders, Sales Managers and Account Managers will all learn about:
How to spot a TOP opportunity
Why a War Room approach works and delivers top $$$’s
What you need to know about War Room strategy
Three big roadblocks and how to avoid
Key points to ensure ongoing success with account based selling
In this webinar, Ago Cluytens will take a deeper dive into the six core competencies that are required for Strategic Account Management success. Based on in-depth, current research around what high-performers do differently, Ago will give a detailed breakdown of how your organization – and you – can increase account penetration, protect your most valuable account from competitors, and generate substantially more revenue.
Why your Key accounts aren’t growing as much as they could be
Understanding your current situation and relationships
Prospecting in Key Accounts
Building a plan to grow an account
Leveraging your team to succeed
Caryn Kopp, Chief Door OpenerRecorded: May 17 201945 mins
Leaders! Join Chief Door Opener, Caryn Kopp when she shares the secret sauce for landing meetings with larger prospects. You’ll learn:
•Which prospects are exactly right for you
•How to create the sales message that piques interest and gets you in
•The tactics that Door Openers® use to get meetings others can’t
Ina Yulo, BrightTALK, Laura Spiekerman, Co-founder of AlloyRecorded: May 17 201939 mins
Security and compliance are major concerns for financial institutions. Due to the large amounts of private data and the increase in breaches within some of the world's largest banks, the Financial Services industry is looking to new technologies and tools to help them stay secure and compliant.
Join Ina Yulo from BrightTALK and Laura Spiekerman, Co-founder of Alloy as they discuss:
-Which topics are Financial Services and FinTech professionals engaging with?
-Why are topics like AML, KYC, fraud, and identity verification trending within the industry?
-How can technology marketers create content that attracts decision-makers within financial institutions?
-Analysing technological trends that aid in security and compliance: AI, biometrics, blockchain, identity verification
-What does the future of Financial Services security look like?
Susan Gilchrist, Red Hat, Principal Program Marketing ManagerRecorded: May 16 20193 mins
Red Hat was searching for a partner to build awareness among their ideal audience of software development professionals. Partnering with the internal team at BrightTALK, they create online live events with their industry peers around topics of interest to their professional audience.
Liz Heiman, Chief Strategy OfficerRecorded: May 16 201937 mins
46% of sales reps don’t hit their goals. Is that good enough for you? Don’t leave sales results to chance. Make sure you set your sales team up to succeed. These 7 steps will help you ensure that your team has what they need to succeed.
You will learn:
1.Avoiding Sales Prevention
2.How Vision Helps
4.What Your Sales Team Needs from You
Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & CoachJun 19 20198:00 amUTC60 mins
B2B marketing used to be simple, now we live in a post-big data world, surrounded by information, reports and dashboards. Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen and revenue marketing models... but few have been able to use and optimise data analysis at the right level yet. From personas & pain points to channels & content, you will learn the key steps, tools and tips to save your and team’s career by becoming a more data- and ROI-based marketing growth engine.
CMOs and their teams can then face the ultimate battle with the CEO of proving their value, strategy, campaigns and measuring their efforts ROI at best. Transforming from a traditional branding & marcom to a Revenue Marketing Center of Excellence is a must to WOW your internal & external stakeholder. Focusing on the 20-80 in terms of campaigns and operation is vital to make it beyond 2020. We will shortlist the main phases, KPIs and tactics to increase acquisition, retention, engagement, revenue or referral, to ensure that your ingredients will become a recipe for success. Key issues for the marketing teams usually reside in (1)the lack of commercial focus strategy-wise, (2) unreliable data, (3) wrong KPIs focus, but also (4) mis-use of tools, (5) lack of human analysis skills/process and (6) mismanaged expectations with sales and board
Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager skills and operational expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision and quick wins on campaigns & channels with a pragmatic, people- and data-focused approach to help teams achieve their commercial objectives faster.
Clarice Lin, Content marketing & Analytics Strategist | ROI Doctor, BaselineLabsJun 19 20199:00 amUTC60 mins
Everyone can do content marketing, but not everyone knows how to turn articles into cold hard cash.
In this masterclass you'll learn how to create a laser focused content strategy for your targeted focus group and how to use tracking and attribution data to create a content sales feedback loop to maximize the ROI of your content marketing strategy.
Rene Power, Founder, Vision B2B Marketing and Training LtdJun 19 201912:00 pmUTC60 mins
In all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing
and Training will share powerful strategies to help B2B product and service businesses
maximise their expertise and marketing resources to drive the right kind of inbound inquiry.
In this session you’ll learn how to
- Reverse engineer a sales funnel and align marketing activity to it
- Identify and understand the needs of target audiences
- Creatively create multi-use content and powerful integrated marketing programmes
including lead magnets, article syndication, email, PR, social and more.
Webinar attendees can get access to a bonus workbook for the webinar by email@example.com ahead of live broadcast.
Elisabeth Cullivan Thomas, Founder, Launch Product MarketingJun 19 20192:00 pmUTC60 mins
Product marketers are not building a product, nor are they selling a product, so what do they do? Most often, they find themselves at the intersection of product development, sales, and marketing. The role is ambiguous - sometimes strategic with persona development, pricing, and messaging responsibilities or tactically focused on collateral, webinars, and research. Great product marketers thrive on the role’s ambiguity and cross-functionality. Attend this webinar for an inside look at the high-demand role of product marketing.
Lloyd Yip, The Startup Sales ExpertJun 19 20193:00 pmUTC45 mins
Linkedin is the most powerful, yet under-utilized channel for business development out there. If you are in B2B, your clients are on LinkedIn, so why not capitalize on it?
In this session, we’ll discuss how to leverage LinkedIn so you can build your brand and generate more pipeline for your business. Long gone will be the days where LinkedIn is just an online resume
You Will Learn:
1.How LinkedIn differs from other channels
2.Using LinkedIn to identify your ideal clients
3.A step by step process for building an outbound prospecting process on LinkedIn
4.BONUS: How to become a thought leader on LinkedIn to drive pipeline
Barbara Weaver Smith, The Large Account Sales ExpertJun 19 20194:00 pmUTC45 mins
Program #6 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.
The most successful large account sales operations fully integrate their marketing and sales functions in an approach usually called Account-Based Marketing and Sales. Although the term typically refers to technology solutions, the technology is an enabler—not the fundamental approach. Failing to capture the lifetime value of a large account customer is where most companies of all sizes miss the mark. Close alignment of sales with marketing markedly increases the likelihood of major account growth.
You will learn:
1.What is marketing’s role in the integrated process?
2.How to integrate two units that are hostile or disinterested.
3.What options you have for managing an integrated unit or closely aligned divisions.
4.Where Sales Enablement may fit into an integrated process.
5.How and why you should treat a large account as a “Market of One.”
Christa Tuttle, CEO, Launch MarketingJun 19 20195:00 pmUTC60 mins
Laying the groundwork for sales and marketing alignment is vital to success. According to MarketingProfs, alignment leads to 36% higher customer retention rates and 38% higher sales win rates. Even though alignment is proven to be critical to success, it can be difficult to get teams on the same page with processes that facilitate synchronicity.
In this webinar, Launch Founder and CEO Christa Tuttle will help sales and marketing teams build the LINK to lock down criteria, identify standard processes, normalize regular communication and keep track of progress. By creating a shared language, processes and measures of success, B2B teams walk away from this webinar ready to establish a more efficient and united task force within the company.
Jeffey Lipsius, The Customer Awareness ExpertJun 19 20197:00 pmUTC45 mins
Are you tired of constantly being the one who keeps your sales team motivated? Wouldn’t it be great if your salespeople learned to motivate themselves? True motivation comes from within. Secure your salespeople’s inner-motivation by creating a selling culture that promotes it. Culture is shaped by values. This webinar introduces seven values sales leaders can implement to create a high performance selling culture.
You will learn:
1.The seven values for securing a high performance sales force
2.How to motivate salespeople from within
3.The root cause of interference to sales performance
4.To ignite a perpetuating cycle of ongoing sales learning and improvement
5.How to perpetuate your sales team’s continuous learning and improvement
Christopher Ryan, CEO & Founder, Fusion Marketing PartnersJun 19 20197:00 pmUTC60 mins
When properly aligned, the marketing and sales teams can generate enormous value for
prospects and customers as well as profitable revenue for their organizations. In this
informative session, revenue growth and B2B marketing expert Chris Ryan will share actionable
strategies for utilizing your people, processes and technologies to create an unstoppable
revenue machine. Specifically, Chris will cover:
1. How marketing can help your sales reps move up the value chain.
2. The essential elements of an effective lead-to-revenue framework.
3. How to use a service level agreement to boost performance.
4. Why marketing needs to prove its contribution to revenue.
5. How to quickly assess performance and stop marketing and sales leakage
Thomas Cross, CEO, TECHtionary.comJun 19 20198:00 pmUTC60 mins
In this webinar, we will explore how selling practices whether traditional or ABM-account based marketing need to see the world through the eyes and "moccasins" of customers. Selling must embrace who their customers sell to and help them "pull their products off the shelf" of their customers.
Jean Ginzburg, Founder & CEO, JeanGinzburg.comJun 19 20199:00 pmUTC60 mins
Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. The presentation will cover ideal target market, marketing messaging, content creation, content hack to create a month worth of content with just one source and creating a content calendar.
The presentation will go deeper into the types of content and using a Content Hach where you can create ONE piece of content and repurpose it for the entire month. And lastly, the presentation will get into how to create a content calendar and distribute content, using tech platforms and social media platforms.
Expert Marketing AdvisorsJun 20 20195:00 pmUTC60 mins
End-to-End Event Execution: Elevate Physical Events to Digital Success
Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!
In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.
In this webinar you will learn:
- Pre-Event, During Event and Post-Event Best Practices
- How to leverage the event to supplement your Digital Footprint, SEO, SEM
- Capturing Onsite Event Value to make an impact online for months after the event has ended
At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.
About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.
Lisa Magnuson, The Landing 7-Figure Deals ExpertJun 26 20194:00 pmUTC45 mins
Do you know what relationships are needed to land your largest prospect? Is each relationship mapped to a primary and secondary person in your organization? Have you analyzed each of these relationships to set appropriate relationship goals?
You will learn:
1.Why is relationship mapping a fundamental element for all large prospect development?
2.What are the most important aspects to a winning relationship map?
3.How to determine if you are on the right track and set up for success.
Michael Dalis, The Drive-Sales ExpertJun 27 20196:00 pmUTC45 mins
You are a Senior Leader at your bank, you want to accelerate revenue growth. You spend a lot on marketing and business development, so why aren’t your sales with qualified clients growing at the pace you need? While you have had success in your own new client pursuits, it is less clear what role you and your Leadership team play in enabling a stronger BD effort. Michael Dalis — a recognized leader on the subject of B2B selling, a former banker, sales leader and author of Sell Like a Team - How to Win Big at High Stakes Meetings — invites you to join him in this webinar to enable you to:
-identify the likely root causes of your organization’s slow revenue growth,
-avoid the common failure points in business development initiatives, and
-pick your spots where strong Leadership and Coaching accelerate sales growth.
Following this webinar, it will be clear what you can do as a banking leader to drive faster Business Development growth by making the right adjustments to your Business Development investment.
You will learn:
1.Why the responsibility for growth cannot be fully delegated.
2.What roles senior leadership plays in growth
3.How to play those roles effectively
Christa Kleinhans Tuttle, Entrepreneur, Experienced Marketer and CEO, Launch MarketingDec 4 20194:00 pmUTC60 mins
Executive leaders that are willing to take risks and stay on the cutting edge of marketing trends often position themselves to capture lots of new business, talent and market share. The most successful leaders, however, know how to build a strategic foundation that is strong enough to support innovative trends while providing a tried-and-true baseline that keeps things grounded as the marketing landscape continues to evolve.
Join Launch Marketing’s Founder and CEO Christa Tuttle as she illustrates how webinar attendees can create best practices that can evolve into “next” practices, moving the needle on both innovative and stable success. This presentation will cover several cornerstones of B2B marketing, including messaging and positioning, integrated marketing plans, marketing automation and more.
Irene Rivkah Krasnoff, Digital Marketing & Sales Strategist, Sapir Management GroupDec 23 20194:00 pmUTC60 mins
Social Selling is the art of selling via social media. It's based on cultivating relationships and building authentic connections so that the selling process isn't awkward. As a result, your prospective client isn't defensive, anticipating having to say "no" to you. Why? Because you already laid the groundwork by building relationships via social media, and establishing a deep sense of trust where you're seen as the expert. Soulful social selling is about framing the sales conversation as a two way process to dig deeper into their specific challenges in a totally relaxed environment where the prospective client feels it's OK to say no.
You can even sell via livestreams and get "hell yeses!"
By using social media to produce compelling and valuable content, you're laying the groundwork during the early stages of the marketing and sales cycle for the client to internally say "yes" to your products or services. You'll learn how to use social media to develop relationships across 4 key phases: captivate your ideal clients' attention, cultivate online conversations, connect with your ideal clients and deepen the relationships & convert to paying clients without resorting to closing techniques that feel contrived, manipulative and product focused versus client focused.
Social selling is soulful because you're relying on your intuition to guide the conversation versus using a rigid structure. The conversations are still structured, but you have the flexibility to move in a different direction based on what your ideal client shares with you.