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Demand Generation

  • Data-Driven Marketing Technologies, Strategies, and Challenges Data-Driven Marketing Technologies, Strategies, and Challenges Travis Wright | Marketing Technologist & Keynote Speaker Recorded: May 25 2016 49 mins
    Marketers are makers of their own destiny. And the success of marketing efforts is now irrefutably impacted by a marketer’s ability to leverage data in the skillful planning and execution of campaigns, along both marketing and sales avenues.

    But roadblocks still exist for marketers in how to use this data to their most strategic advantage. Join Travis Wright, Marketing Technologist and Keynote Speaker, in this May 25th webinar, as he takes a look at these challenges and how data-driven marketing can:

    - Help B2B marketers take a fact-based approach and focus their efforts on what works
    - Create a solid customer advantage and strengthen customer relationships for both marketing and sales
    - Define and optimize critical marketing strategies
  • How to Convert Leads Into Paying Customers With Email Marketing How to Convert Leads Into Paying Customers With Email Marketing Ryan Deiss, Founder & CEO, Digital Marketer Recorded: May 25 2016 87 mins
    In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."

    You’ll learn how to:
    • Make more sales by sending fewer emails...
    • Send emails with purpose – moving prospects from one stage to the next way faster
    • Build a proven, 3-step follow-up series designed to doubles sales
  • Professional Pursuits: Why People Participate in Online Communities Professional Pursuits: Why People Participate in Online Communities Melanie Turek, VP of Connected Work Research & Nick Markwith, Senior Manager of Communities & Audience Growth at BrightTALK Recorded: May 24 2016 47 mins
    Creating a dynamic, robust community is a critical task for today’s marketers. Your community needs to cultivate a collaborative, inclusive approach that delivers real value, thought leadership, and a platform for commentary and connections. One of the best ways for marketers to build their brand and drive loyalty is to give customers a place to go for information, best-practices advice, analysis, news, and peer interaction.

    However, creating a community is not the same as nurturing one. Marketers must understand what works—and what doesn’t—when it comes to bringing people to the site, again and again. Join us for this data-driven webinar to discuss what over 1,000 BrightTALK members had to say about what they’re looking for when they’re researching and participating in online events.
  • Meet the IT Visionary: Influencing IT's digital journey Meet the IT Visionary: Influencing IT's digital journey Kayleigh Thomas, Senior Specialist at Symantec & Joshua Downs, IT Community Manager at BrightTALK Recorded: May 24 2016 32 mins
    What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage them in the multi-channel buyer's journey of today’s world.

    This session will delve into many questions impacting the IT professional's digital experience, including:
    - What engages an IT professional?
    - What content types do IT professionals prefer to consume?
    - What’s unique about persuading an IT pro?
  • How to Optimize Your Webinar Strategy to Meet Your Marketing Goals How to Optimize Your Webinar Strategy to Meet Your Marketing Goals Thue Madsen - Kissmetrics & Hana Abaza - Uberflip Recorded: May 19 2016 72 mins
    Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?

    By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.

    Join Thue Madsen, Marketing Operations Manager at Kissmetrics, and Hana Abaza, VP of Marketing at Uberflip, for a webinar on how to use webinars to meet your B2B marketing goals.

    You’ll learn how to:
    Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
    Leverage A/B testing to improve your webinar strategy
    Gather the metrics and insights you need to produce better webinars
  • How to Buy a B2B Marketing Attribution Platform How to Buy a B2B Marketing Attribution Platform David Raab & Damon Waldron Recorded: May 19 2016 45 mins
    Hear noted marketing technology analyst David Raab deliver clear steps on how to buy a B2B marketing attribution platform. During this 45-minute webcast, you'll learn why attribution is so important for today's marketers, what your options are, how to vet systems to find the best fit for your organization, and more.
  • How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce PHIL SIMPSON, Regional Sales Manager - Salesforce Pardot Recorded: May 19 2016 43 mins
    B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a look at how Pardot can:

    - Provide the insight sales needs to lead the conversation
    - Allow marketing to effortlessly nurture leads to a sales-ready state
    - Identify target buyers and key stakeholders, and more.
  • Smart Email Marketing within an Omnichannel strategy Smart Email Marketing within an Omnichannel strategy Werner van Ekkendonk, CEO EURObizz Group Recorded: May 19 2016 56 mins
    According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • The Science of Engaging Webinar Presentations The Science of Engaging Webinar Presentations Susannah Shattuck, Content Marketing Manager at Prezi and Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: May 18 2016 52 mins
    Webinars are a powerful tool for engaging prospects and filling the sales funnel, and their increasing popularity amongst B2B marketing and sales teams is a testament to this. However, developing effective presentations for your online audience is easier said than done.When delivering remote presentations, speakers are often competing with email, social media, YouTube and the likes.So, how do you get your key message to resonate with your audience in an engaging, persuasive, and memorable way in this era of perpetual digital distraction?

    In the age of Big Data, this is where science comes in. Research has shown that there are numerous tactics to take your webinar presentations to the next level.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Dallas Jessup, Content Marketing Manager at BrightTALK, will narrow down the must-implement tactics and discuss:
    - How to be a more persuasive presenter - backed by science;
    - Sure-fire ways to ensure your message is ingrained into your audience’s brains;
    - Why you should focus on visuals and stories for revenue generating webinar presentations.
  • 7 Surprisingly Simple Ways To Get More Business Now 7 Surprisingly Simple Ways To Get More Business Now Christa Trantham, Business Manager, Coach Blueprint Recorded: May 17 2016 72 mins
    In this webinar you'll learn:

    • How to use the “Client/Customer Matrix” to get 5x the results
    • 6 magic words to get more referrals
    • What chocolate (yes, chocolate!) can do for your business
    • ...and more than we can fit in this space!
  • Secrets of B2B Content Marketing Success with Influencers with Lee Odden Secrets of B2B Content Marketing Success with Influencers with Lee Odden Lee Odden - Top Rank and Hana Abaza - Uberflip Recorded: May 17 2016 66 mins
    Watch Lee Odden - CEO of Top Rank & ranked No #1 Content Marketer by Entrepreneur Magazine as he chats about:

    How to leverage influencer content programs to attract and engage business buyers.

    You’ll learn:

    How to identify, qualify and recruit the right influencers
    How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
    Best and worst practices when working with influencers on an ongoing basis
  • Why the emergence of IoT will change technology marketing forever Why the emergence of IoT will change technology marketing forever Christropher Caen, ReadWrite, Michele Perras, Pivotal Software, and Areyah Sternberg, DWA Media Recorded: May 11 2016 43 mins
    A Brave New (connected) World.

    For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

    Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

    This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.

    Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

    In the webinar, you will learn
    • How IoT will effect B2C and B2B marketing
    • About the Business to Ecosystem (B2E) and what means for your marketing plans
    • Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing
  • Transform Your Business Into a Profitable Turnkey Operation Transform Your Business Into a Profitable Turnkey Operation Howard Partridge, President, Phenomenal Products Inc. Recorded: May 11 2016 49 mins
    In this webinar, Howard Partridge is going to reveal how he turned his own business into a multi-million dollar, predictable, profitable, turnkey operation.

    You’ll learn:
    • 5 business systems that will create more freedom in your life
    • The small tweak that turns your sales from “blah” to phenomenal
    • The 5 vital components of a phenomenal system that fills your bank account on virtual autopilot
  • Marketing cloud: Enabling awesome user engagement across channels Marketing cloud: Enabling awesome user engagement across channels Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 10 2016 33 mins
    Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.

    Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.

    In this webinar, you’ll:
    * Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
    * Determine the ROI you can expect from cloud marketing
    * Engage users across channels more effectively
    * Diversify your marketing strategy through unexpected SaaS possibilities

    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Andy Lark, CMO, Xero
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free webinar today!

    Sponsored by Oracle Marketing Cloud
  • Profitability Through Positive Productivity Profitability Through Positive Productivity Liz Miller,CMO Council; Greg Swender, Oracle; Frank Cespedes, Senior Lecturer at Harvard Business School and Author Recorded: May 10 2016 63 mins
    According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.

    Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.

    So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?

    These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.
  • Next Level ABM: Delivering the RIGHT Leads Next Level ABM: Delivering the RIGHT Leads Peter Isaacson, CMO, Demandbase; Scott Vaughan, CMO, Integrate Recorded: May 6 2016 58 mins
    It is harder than ever to tell the junk leads from the gems.

    Lead generation strategies like online advertising weren’t originally built to address the needs of B2B marketers. However, B2B marketers are now turning to Account-Based Marketing in order to identify, target, and engage the companies that are most likely to buy.

    ABM is a powerful strategy for B2B marketers, but at the end of the day, sales teams need to reach actual buyers. How can marketers identify and deliver decision makers at accounts with a real potential to turn into revenue?

    Attend this one-hour webinar to learn how to:

    - Attract the accounts that your sales team values most
    - Deliver leads to your sales team from target accounts that are showing buying signals
    - Prove the ROI of your advertising campaigns from first touch to close
  • Using virtual reality to engage big-ticket B2B buyers Using virtual reality to engage big-ticket B2B buyers Simon Lodge, senior creative strategist and David Chandler, director, strategic accounts Recorded: May 5 2016 48 mins
    Virtual reality is one of the most talked about marketing trends of the moment. Sceptics argue that the technology is over-hyped. But is it time for B2B brands to start thinking seriously about VR content?

    In this webinar, Simon and David cut to the chase. They highlight real examples of businesses using VR to deliver tangible benefits. And they explore the powerful contribution the technology can make to B2B marketing strategies. A specific area of focus will be sales and marketing surrounding high-value investments with long-tail consideration.

    Viewers will gain:

    Insight into potential B2B applications of VR.
    An understanding of how VR investment can add value and enhance top-of-funnel elimination.
    Ideas for enhancing customer service with VR technology.
    A realistic view of the investment and dedication required to get VR off the ground.
  • Maximizing Content ROI in the Age of Global Customer Experience Maximizing Content ROI in the Age of Global Customer Experience Liz Miller - CMO Council, Sam Sova - Johnson Controls, Clint Poole - Lionbridge Recorded: May 4 2016 62 mins
    According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B marketers revealed that, on average, they are leveraging some 13 different content marketing tactics across six social media channels and an average of three paid media resources.

    This punctuates the increasingly complex web of engagement channels that, woven together, craft today’s customer experience. It also sheds light on a critical issue: the mass of content being produced might not be the most impactful or effective, thus missing the intended target and diminishing the return on content investment.

    How are marketers confronting these issues of meshing content marketing and customer experience strategies across a growing digital landscape? In an age when customers expect the world to be available to them in perfect local context, how are marketers responding with highly relevant, contextual, impactful, content-rich experiences, regardless of channel or location? What silos need to be broken down in order to realize real ROI from both content and experiences? As the digital world enables rapid globalization, how have customer expectations for intense localization made content and engagement strategies even more rewarding?
  • TED-ify your online presentations: The power of multimedia in B2B Marketing TED-ify your online presentations: The power of multimedia in B2B Marketing Cameron Jahn, Director of Product Marketing & Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Apr 28 2016 42 mins
    Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best solutions aren’t always the most talked about. Brand loyalty is driven through value-add marketing.

    While there are more ways than ever to talk to your audience -- you’re not necessarily connecting with them. This session will dive into better ways to engage your audience and convert viewers into advocates through:
    - Speaking tactics to create a two-way dialogue with your audience
    - When (and why) to incorporate rich media in your message
    - Developing a story to balance your value proposition while entertaining your audience
  • TED-ify your online presentations: The power of multimedia in B2B Marketing EMEA TED-ify your online presentations: The power of multimedia in B2B Marketing EMEA Andrea Goodkind, Senior Marketing Manager at BrightTALK Recorded: Apr 28 2016 27 mins
    Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best solutions aren’t always the most talked about. Brand loyalty is driven through value-add marketing.

    While there are more ways than ever to talk to your audience -- you’re not necessarily connecting with them. This session will dive into better ways to engage your audience and convert viewers into advocates through:
    - Speaking tactics to create a two-way dialogue with your audience
    - When (and why) to incorporate rich media in your message
    - Developing a story to balance your value proposition while entertaining your audience
  • Best Practices for International SEO Best Practices for International SEO Michael Bonfils, Managing Director, and Cinzia Anderson, Director of Global Search, SEM International Recorded: Apr 27 2016 64 mins
    As companies take their web presence truly global, providing unique content in a variety of languages, they often grapple with the difficult issue of obtaining traffic and traction via organic search – difficult enough in your domestic language!

    This webinar presents practical advice and approaches for executing an international SEO program that puts all your global sites in a position to rank and generate traffic. Michael Bonfils and Cinzia Anderson will take attendees through their proven approach that starts with an understanding of your international users through keyword research and content planning, through to the technical details of international site structure, appropriate tagging, and more.

    Discussion topics include:
    •The pros and cons of country-code top level domains, subdirectories or subfolders, and subdomains
    •How to develop authority and trust for new locales
    •How to put the right technical elements in place to support your objectives
  • The Video Marketing Playbook for Events The Video Marketing Playbook for Events Michelle Salta, Creative Account Director at BrightTALK Studios; Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Apr 21 2016 46 mins
    Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK’s Creative Account Director, Michelle Salta, and Content Marketing Manager, Dallas Jessup, decode the endless opportunities into a robust, actionable event video marketing playbook.

    Tune in to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • The Video Marketing Playbook for Events - EMEA Edition The Video Marketing Playbook for Events - EMEA Edition Angus Henderson, Executive Producer at BrightTALK Studios Recorded: Apr 21 2016 43 mins
    Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK Studios' Executive Producer decodes the endless opportunities into a robust, actionable event video marketing playbook.

    Tune into this session to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals