BrightTALK Academy

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Webinar and Video Knowledge - From Beginner to Advanced

The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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Marketing Operations for Webinars Made Easy - EMEA Edition As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

This session will highlight best practices to achieve webinar program success, including:

- Reporting on webinar program performance and ROI
- Scoring webinar data in your marketing automation system
- Routing webinar leads and engagement information to sales
- Establishing a set of webinar program KPIs
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Mar 11 2015 11:00 am
UTC
45 mins
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  • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
    - Routing webinar leads and engagement information to sales
    - Establishing a set of webinar program KPIs
  • Event sponsorship can be the biggest purchase a marketer will make. If done well, events provide a unique platform for face-to-face interaction with prospects, which is unrivalled through other marketing programmes.

    However, with a growing focus on ROI, they can also be a costly mistake if not executed correctly.

    In this webinar, Phil Cooper from Closer Still Media will use his experience of organizing one of the largest cloud computing tradeshows in the world, to share success stories and practical tips that will leave you stand full to bursting.

    Agenda

    -Picking the right event
    -Lead generation and capture tactics
    -Giveaways, competitions and gorilla marketing
    -Avoiding empty booths
    -Post event follow up and ROI
  • Smart marketers know that all audiences are not created equal. While it can be beneficial for branding to reach a mass audience, if the goal is to sell products and services, it’s critical to speak to the people who hold the purse strings—and to the people who influence the people who hold the purse strings. In today’s B2B buying cycle, there are often multiple buyers, any of whom may or may not control the budget allocated for a given purchase. And yet, without buy-in from those stakeholders, the sale will never close.

    Join us for am information-packed webinar to learn more about how to identify and appeal to everyone who might impact a buying decision. Melanie Turek, Vice President of Research for Frost & Sullivan will explain why the buying decision-making process is changing, and present data on how best to reach out to multiple influencers.
  • In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects further down the education and buying cycle. Yet, the art and science of a successful webinar program is evolving rapidly.

    The insights from the 2015 BrightTALK Webinar Benchmarks Report were generated from the thousands of webinars on the BrightTALK platform in the past year. This data-intensive webinar will include highlights from the report and discuss a number of easy-to-implement strategies for driving demand with webinar programs, including:

    - How to plan webinar promotions
    - What to expect during a live webinar
    - Which features are driving the most engagement
    - How to utilize webinar data to convert leads to opportunities
  • In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects further down the education and buying cycle. Yet, the art and science of a successful webinar program is evolving rapidly.

    The insights from the 2015 BrightTALK Webinar Benchmarks Report were generated from the thousands of webinars on the BrightTALK platform in the past year. This data-intensive webinar will include highlights from the report and discuss a number of easy-to-implement strategies for driving demand with webinar programs, including:

    - How to plan webinar promotions
    - What to expect during a live webinar
    - What features are driving the most engagement
    - How to utilize webinar data to convert leads to opportunities
  • Marketers in EMEA face unique challenges when developing a demand-centric webinar and video programme.

    In this webinar, Katrina McEwan, Marketing Campaign Manager EMEA at BrightTALK, will share strategies and best practices that will enable EMEA marketers to create repeatable, efficient processes for establishing and growing webinar and video programmes that drive results in 2015.

    Agenda
    - Challenges for EMEA demand generation
    - Content strategies aligned to the funnel
    - Content aligned to lead nurturing programmes
    - Generate more qualified EMEA leads

    This webinar is suitable for:
    - EMEA marketers wanting to leverage content from their global counterparts
    - EMEA marketers wanting to launch their own webinar and video programme
  • Join Ray Coppinger, Online Marketing Manager at Marketo and demand generation veteran as he presents how to achieve better results through smarter marketing and how to analyse the performance of your marketing campaigns with the metrics that matter most.

    In this session, gain valuable insights on demand generation, specifically:
    - Using content marketing to feed your demand generation engine
    - Demand Generation and the stages of the demand funnel
    - Leveraging social marketing for demand generation
    - Best practices for measuring and analysing campaign performance

    Register now for this live webinar and discover how you can fine-tune your demand generation efforts today!
  • As the world continues to grow more mobile and social, customers are changing the way they approach buying decisions.

    - Customers today are educating themselves on their options long before they pull the trigger on a purchase.
    - They are increasingly turning to trusted advisors for recommendations and advice, rather than static information sheets from the seller or manufacturer.
    - They are looking for information from more-advanced sources, delivered in new ways like webinars, videos, and interactive content.

    Marketers must deliver useful information in a way that is easily digested, conveys relevant content (including reviews, case studies and best-practice recommendations), and encourages attendees to participate and share information. Finding the right platform for delivering value is key. Please join us for a webinar to learn more about the changes in consumer education and the buying cycle; what types of content and services are required for success; and how to evaluate platforms to ensure you get the biggest return on investment.
  • Sales-ready leads are in constant demand. Webinars and videos offer a proven technique for identifying a target audience that is self-educating on pressing business objectives and for moving relevant audiences down the sales funnel. The challenge for marketers is creating repeatable, efficient processes for growing webinar and video programs to achieve greater revenue results year over year.

    Create more demand from your webinar and video programs in 2015. In this session you will learn how to:

    - Develop a content calendar that fills every stage of the funnel
    - Determine metrics for overall content views and qualified sales leads
    - Structure automated campaigns for faster follow up
  • When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?

    Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.

    Join this panel of experts as they discuss what it takes to make automation a success in your business.

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