As the world continues to grow more mobile and social, customers are changing the way they approach buying decisions.
- Customers today are educating themselves on their options long before they pull the trigger on a purchase.
- They are increasingly turning to trusted advisors for recommendations and advice, rather than static information sheets from the seller or manufacturer.
- They are looking for information from more-advanced sources, delivered in new ways like webinars, videos, and interactive content.
Marketers must deliver useful information in a way that is easily digested, conveys relevant content (including reviews, case studies and best-practice recommendations), and encourages attendees to participate and share information. Finding the right platform for delivering value is key. Please join us for a webinar to learn more about the changes in consumer education and the buying cycle; what types of content and services are required for success; and how to evaluate platforms to ensure you get the biggest return on investment.