Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many companies don't leverage the data online events deliver to successfully customize follow-up sales calls.
Whether prospects are reading reviews, looking for analysis and insights, asking questions, or sharing their own best practices, sales people can use this information to further the relationship and offer meaningful, relevant content. This awareness helps the sales team become trusted advisors, drive loyalty, and close more deals (even faster).
Join Frost & Sullivan and BrightTALK to learn how to:
- Leverage activity data to interact with prospects & customers
- Engage with customers and prospects through key content
- Deliver real value to your prospects through webinars