Demand Generation Channel

Channel profile:

Discover what works (and what doesn't) in modern demand generation.

The demand generation channel is designed for technology marketers wanting to learn the latest techniques for driving exceptional demand for their products and services. Featuring leading demand generation practitioners you’ll learn what works (and what doesn’t). You’ll gain valuable insights into reaching today’s ever more elusive buyers. And you’ll see how the latest approaches and systems can significantly improve your results.

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Getty Images Case Study - Using Webinars to Drive Demand Webinars and videos are becoming important tools to attract, engage and nurture prospects across the buying cycle. Engage with experts from Getty Images, BrightTALK™ and DemandGen as they discuss using webinars and videos to generate demand.

Topics covered:
Content creation at Getty Images
Implementation of an integrated marketing system
Connecting revenues to content
Learnings and future developments at Getty Images
The future of demand creation
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Feb 12 2014
59 mins
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