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Latest content in marketing

Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

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5 Proven Hacks To Increase Your Sales Team’s Lead Conversion and Success Matt Heinz, President, Heinz Marketing; Kerry Cunningham, Research Director, SiriusDecisions Sales and Marketing Alignment is a goal for nearly every company, but few have successfully done it. Technology, processes and personalities can impede efforts to bring sales and marketing together.

Marketers have to use their wits and the tools at their disposal to make "stealth" alignment happen, bringing the benefits of greater alignment without forcing sales out of its comfort zone.

Join us for this webinar where you'll learn:
• How data can eliminate sales and marketing's "blind spots"
• The value of a shared sales and marketing lexicon
• The numbers that prove how better alignment means better sales commissions
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Apr 16 2015
57 mins
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