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Technology Marketing

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Real life case studies and insights from leading technology marketers

Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.

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5 Proven Hacks To Increase Your Sales Team’s Lead Conversion and Success Matt Heinz, President, Heinz Marketing; Kerry Cunningham, Research Director, SiriusDecisions Sales and Marketing Alignment is a goal for nearly every company, but few have successfully done it. Technology, processes and personalities can impede efforts to bring sales and marketing together.

Marketers have to use their wits and the tools at their disposal to make "stealth" alignment happen, bringing the benefits of greater alignment without forcing sales out of its comfort zone.

Join us for this webinar where you'll learn:
• How data can eliminate sales and marketing's "blind spots"
• The value of a shared sales and marketing lexicon
• The numbers that prove how better alignment means better sales commissions
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Apr 16 2015
57 mins
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