Technology Marketing

Channel profile:

Real life case studies and insights from leading technology marketers

Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.

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Show Me Your Stack! with Shantel Shave, Director of Demand Generation, Hootsuite Shantel Shave - Director of Demand Generation, Hootsuite Join Lattice for a guided tour of the marketing tech stack that powers Hootsuite's demand gen engine.

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Shantel Shave:

Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.
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Aug 12 2015 5:00 pm
UTC
60 mins
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  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • Get lots of clever tips and techniques to create more effective landing pages immediately.

    This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

    In just 45 minutes you’ll have learned how to:

    rock a title – even on a small screen
    catch attention from the get-go using bold openers and frontloading
    organise information for optimal effect
    get original approaches signed off and through compliance
    optimise pages for conversion
    delight customers and prospects by satisfying needs and goals
    nudge users down specific paths
    Get better at landing pages in under an hour – sign up for our webinar now.
  • Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.

    Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
  • While “content marketing” (the term) has been in vogue the past 2+ years, the discipline has existed for far longer. Many of us have been creating, publishing and sharing content with our target audience for years, all enabled by a Web CMS.

    Dennis Shiao manages content marketing for DNN. Join this webinar to learn how Dennis uses a CMS to fuel DNN’s content marketing. Topics covered include:

    - Permissions and workflow
    - Publishing
    - Analytics
    - Integration with content repositories
  • Social Selling is a hot topic these days. Sales teams are talking about it. Marketing teams are talking about it. More and more companies are dropping the phone and picking up social tools and skills to help them target prospects and close deals.

    But how do you get started and make it a success in your company?

    Join LinkedIn and Oracle Marketing Cloud on July 2nd as we draw back the curtain and explore how to operationalise social selling.

    You'll learn:

    Why social selling is important in today’s digital world .
    Which departments need to be involved to make social selling successful.
    Tips for both sales and marketing for getting started on social selling or how to take the next step in improving your programme.
  • See six real-life examples of successfully winning a higher number of satisfied customers on the highly competitive and global market.

    The webinar will be led by Kentico’s Petr Passinger; who will offer the right mix of sales and marketing information from his first role in Customer Care, through Marketing Manager, and finally Sales Operation Leader with Kentico.
  • Join us live on June 18, 2015 at 10 am PST/ 1 pm EST

    This webinar will be based on Andrew Jones' VB Insight report, published May 5, 2015.


    Speakers:
    Andrew Jones, VB Insight analyst; VentureBeat
    Jory Des Jardins, Senior Vice President, Strategic Global Alliances; SheKnows Media /BlogHer
    Britta Meyer, Chief Marketing Officer; WageWorks



    Sponsored by Autopilot

    Abstract:

    Fundamentally, marketing automation refers to software designed for marketing departments to automate repetitive tasks. It helps identify, qualify, convert, and grow (up/cross-sell) customers by delivering relevant messages across channels. And it’s no longer just for B2B companies.

    Only 5% of businesses are currently using this technology today, yet those that do are generating outsized leads, conversions, and revenue.

    Our research shows that marketing automation:
    *Delivers value: 80% of MAP users see their leads increase, and 77% see conversions increase.

    *Is hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them.

    *Isn’t easy to implement: Only 29% said they had no issues or delays in getting results.

    Avoid the pitfalls your peers have already dealt with. Understand the opportunity value and how to get ahead fast.

    This research includes data from 243 marketing automation users and details on features, pricing, and services on 24 of the top vendors. We also conducted dozens of interviews and incorporated market share from data partners who spider close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best



    Check out VB Insight to access Andrew's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • You’ve read about keyword research, inbound links and optimizing web copy for search. If you follow the leading SEO experts, you undoubtedly know about Penguin, Hummingbird and Mobilegeddon… But what are they NOT telling you about?

    In this webinar, SEO expert Bruce Chapman from DNN shares 24 rapid-fire tips that you haven’t considered, including the role testing plays toward conversions. You’ll leave the webinar with tricks that you can apply to your website right away, tools you can use to test to find out the best results, increase engagement and outcomes.
  • Complex, closed, time-based nurturing often keeps leads hidden away from sales in the “black box” of lead processing. Frequently, prospects are visiting your content and signaling interest, but legacy marketing systems prevent those engagement signals from reaching sales quickly and intelligently, thereby diminishing your marketing efforts.

    What will you learn?

    • How to use real-time customer intelligence, the social sphere, and email to better engage customers and prospects
    • How to use technology to accelerate sales, including mobile
    • Why sales and marketing automation isn’t the silver bullet
    • How to help sales engage customers to close more business, faster
  • Marketing Automation is not a strategy. Too often marketers allow their technology to dictate their strategy, instead of leveraging technology to support it. Every company is unique, and cookie-cutter implementations are doomed to fail before you even send your first email or launch your first nurture program. Jason Stewart, VP of Strategy at B2B Demand Generation Strategy firm ANNUITAS, will share some of the most common mistakes made in marketing automation implementations and offers advice on how to make your technology serve your strategy (instead of the other way around).

    This webinar will help marketers:
    • Develop a content strategy to support your Buyer’s Journey
    through nurture programs
    • Fine-tune their lead scoring to deliver better leads to sales
    • Optimize performance over time so that no leads get left behind

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