B2B Technology Marketing

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Webinars and videos for the technology marketer

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How Buyers Buy in 2015: Psychology, Technology, and B2B, Oh My! Katie Martell, Co-Founder & CMO, Cintell Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.

In this session, Katie shares some of the thinking, research, and ideas from the world of psychology that she's found in her own attempt to understand why buyers (especially B2B) do what they do. She'll also share some strategies for addressing this brave new world of marketing, as we all work to keep up, and stay relevant. Join Katie as she uncovers the truths about today’s B2B buyer. 
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May 28 2015 5:00 pm
UTC
45 mins
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