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Demand Generation

    • 2021 CMO Priorities and Predictions 2020

    • Upcoming Oct 14 2020
    • Join us for our Summit with the world’s leading B2B marketing executives to learn about their priorities and predictions for the coming year. Manage your teams better, develop your strategies to successfully take products to market, and get inspiring ideas for driving marketing program success in the new year. We will be tackling a range of topics in focused panels across Customer experience, Martech, Demand Generation, Marketing Budgets, Demand Generation, Content Marketing and more.
    • Sessions to be announced
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    • Captivate: Creating Content Beyond Engagement 2020

    • Upcoming Sep 16 2020
    • Captivate: Creating content that goes beyond engagement Client acquisition and retention is defined by the quality of the customer experience. Besides delivering quality products, the customer experience is guided by the human and content interactions from acquisition to expansion. B2B buying cycles are long and more complex than consumer counterparts. Additionally the marketplace has evolved to always-on subscription models, where you must constantly prove your value and elevate your brand long past acquisition. Learn how you can design more engaging content and products that captivate your target audience for longer term engagement, greater returns, and happy customers.
    • Sessions to be announced
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    • 2020 CMO Priorities and Predictions

    • Recorded: Oct 8 2019
    • Join some of the world’s leading B2B marketing executives to learn about their priorities and predictions for 2020. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
    • 10 webinars
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    • Advanced Practices in Technical Communication

    • Recorded: Dec 12 2018
    • The Virtual Summit on Advanced Practices in Technical Communication examines the state of the technical communication industry, explores opportunities for future growth, and discusses some of the troubles, trends, tools, and techniques in use in modern technical documentation departments.
    • 6 webinars
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    • 2019 CMO Priorities and Predictions

    • Recorded: Dec 5 2018
    • Join some of the world’s leading B2B marketing executives to learn about their priorities and predictions for 2019. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
    • 4 webinars
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    • Communications & Messaging Strategy

    • Recorded: Dec 4 2018
    • Marketers communicate with prospects and customers in countless ways. But each message must be tailored depending on the medium it’s coming through. Attend this online summit to learn how to align your cross-channel communication strategy.
    • 9 webinars
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    • Marketing Data & Intelligence

    • Recorded: Oct 2 2018
    • Best-in-class marketers know how to utilize data to evaluate the effectiveness of their campaigns and do more of what works. This online summit will help you understand how to create a data-driven, revenue-centric marketing strategy for 2019.
    • 12 webinars
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    • Account-Based Marketing

    • Recorded: Jun 5 2018
    • In recent years, ABM has transformed B2B marketing. As marketing and sales teams adopt a more targeted approach, it’s become essential to have a mutually agreeable strategy between the two teams. Hear from industry leaders on how they use ABM to drive results and ROI.
    • 8 webinars
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