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Demand Generation

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Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

    • Deutsches Content Marketing Summit

    • Upcoming Apr 24 2014
    • Content Marketing ist eines der heftigsten diskutierten digitalen Marketing Themen. Eine gut durchdachte und erforschte Content Marketing Strategie ist ein effektiver Weg neue Zielgruppen zu erreichen, Marken aufzubauen und Online-Präsenz zu erhöhen. Allerdings gibt es auch Herausforderungen. In diesem Webinar werden erfolgreiche Beispiele von Unternehmen hören, und erfahren, wie Sie sich für das Jahr 2014 vorbereiten können.
    • 1 webinar
    • View summit

    • Digital Advertising

    • Upcoming Mar 12 2014
    • You just can't ignore it. The growth of digital marketing is blowing everyone away. With marketer's expectations at an all time high, everyone's eyes are on the next big trend in digital advertising. Join this summit to hear about the hottest crazes to watch for in 2014, tips on where your marketing dollars should be going and presentations from influencers doing it right.
    • 11 webinars
    • View summit

    • Content and Customer Engagement

    • Recorded: Feb 6 2014
    • Content Marketing is one of the most hotly debated digital marketing topics. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. However, it also poses a few challenges. Join this summit to learn first hand the success stories of business that are doing it right and how to get ready for what´s coming in 2014.
    • 20 webinars
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    • Get It Gamified

    • Recorded: Feb 6 2014
    • Is it worth investing in gamification or is it just a trend? Here's your chance to find out. The biggest gamification experts are at your service. Join part one of the series for an overview of gamification and how it can benefit you. Then take a deeper dive in part two where experts will cover what it takes to make a successful gamification strategy within your organization. Join the conversation on Twitter: #GamifyIt
    • 2 webinars
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    • Demand Generation 2014

    • Recorded: Jan 16 2014
    • Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2014. Marketing leaders will share insights in what it takes to achieve the results you're looking for in the new year. Topics include funnel analytics, understanding the buyer's journey and tips to being more buyer-centric.
    • 19 webinars
    • View summit

    • CMO Roundtables

    • Recorded: Dec 11 2013
    • The role and responsibilities of today's CMO has matured significantly. With more pressure than ever to evolve and innovate, it's imperative for marketers to stay current on the newest industry trends in order to efficiently transform the bottom line. Join the CMO roundtables and hear from influencers as they dissect everything from content strategy and lead generation, to which KPI's really matter.
    • 6 webinars
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    • Advertising Technologies

    • Recorded: Nov 14 2013
    • Digital technology and the internet is turning advertising on its head. The greatest paradigm shift is the current shift to ‘personalized media’, which is allowing messages to be customized to highly targeted groups or individuals, and opening the potential for direct interaction with consumers as a result. Join this summit to hear the latest and prepare for what 2014 has in store.
    • 5 webinars
    • View summit

    • Content and Engagement

    • Recorded: Nov 8 2013
    • Creating compelling and relatable content for your audience is the key to effective engagement. With strategic content marketing driving real results within an organization, all eyes are on strategies to drive engagement. Join experts as they dissect the latest content engagement tools, share top metrics that drive results, discuss social media engagement and divulge tips on how to build your competitive advantage.
    • 6 webinars
    • View summit

    • Campaign Automation

    • Recorded: Nov 6 2013
    • Join leading marketing experts at the Campaign Automation Summit to learn key takeaways that you can apply now to help optimize your B2B marketing campaigns. Topics covered will include exploring the right automation solution for your organization, lead management and scoring best practices and analytics techniques.
    • 13 webinars
    • View summit

    • Search and Advertising

    • Recorded: Oct 10 2013
    • Effective targeting is crucial when it comes to search and advertising. However, many B2B marketers are missing the opportunity to take advantage of new digital marketing techniques that may help them engage their buyers. Join experts at the Search and Advertising Summit as they share the latest in how B2B content consumption habits are changing and what you can do to increase awareness and buyer engagement.
    • 4 webinars
    • View summit