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Demand Generation

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Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

    • Customer Marketing

    • Upcoming Jun 12 2014
    • Not all customers are created equal, but you have the opportunity to turn any customer into a vocal brand advocate. Customer marketing relies heavily on the exploitation of strong customer relationships. To be successful, however, different resources, such as skills and technology are required. Join this summit to hear experts from around the world present case studies, best practices and solutions that will help you create a successful strategy.
    • 6 webinars
    • View summit

    • Campaign Automation

    • Upcoming May 15 2014
    • As marketers, the pressure to do more with less time always seems to be the challenge. Automating your marketing campaigns is the most efficient way to keep your customers coming back and knowing how to keep them engaged with your brand. Join the Campaign Automation Summit to learn more about identifying your target buyers, next generation marketing automation trends that deserve your attention and tips to increasing customer engagement.
    • 12 webinars
    • View summit

    • Deutsches Content Marketing Summit

    • Upcoming Apr 24 2014
    • Content Marketing ist eines der heftigsten diskutierten digitalen Marketing Themen. Eine gut durchdachte und erforschte Content Marketing Strategie ist ein effektiver Weg neue Zielgruppen zu erreichen, Marken aufzubauen und Online-Präsenz zu erhöhen. Allerdings gibt es auch Herausforderungen. In diesem Webinar werden erfolgreiche Beispiele von Unternehmen hören, und erfahren, wie Sie sich für das Jahr 2014 vorbereiten können.
    • 5 webinars
    • View summit

    • Digital Advertising

    • Recorded: Mar 12 2014
    • You just can't ignore it. The growth of digital marketing is blowing everyone away. With marketer's expectations at an all time high, everyone's eyes are on the next big trend in digital advertising. Join this summit to hear about the hottest crazes to watch for in 2014, tips on where your marketing dollars should be going and presentations from influencers doing it right.
    • 11 webinars
    • View summit

    • Successfully Marketing to IT Professionals

    • Recorded: Mar 11 2014
    • At Cloud Expo Europe 2014, we interviewed leading marketers of IT products and services to discover the latest trends, technologies and thinking. The videos cover hot topics such as content marketing, metrics and lead generation. Watch these videos to hear how your peers are creating successful marketing campaigns.
    • 8 webinars
    • View summit

    • Content and Customer Engagement

    • Recorded: Feb 6 2014
    • Content Marketing is one of the most hotly debated digital marketing topics. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. However, it also poses a few challenges. Join this summit to learn first hand the success stories of business that are doing it right and how to get ready for what´s coming in 2014.
    • 20 webinars
    • View summit

    • Get It Gamified

    • Recorded: Feb 6 2014
    • Is it worth investing in gamification or is it just a trend? Here's your chance to find out. The biggest gamification experts are at your service. Join part one of the series for an overview of gamification and how it can benefit you. Then take a deeper dive in part two where experts will cover what it takes to make a successful gamification strategy within your organization. Join the conversation on Twitter: #GamifyIt
    • 2 webinars
    • View summit

    • Demand Generation 2014

    • Recorded: Jan 16 2014
    • Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2014. Marketing leaders will share insights in what it takes to achieve the results you're looking for in the new year. Topics include funnel analytics, understanding the buyer's journey and tips to being more buyer-centric.
    • 19 webinars
    • View summit

    • CMO Roundtables

    • Recorded: Dec 11 2013
    • The role and responsibilities of today's CMO has matured significantly. With more pressure than ever to evolve and innovate, it's imperative for marketers to stay current on the newest industry trends in order to efficiently transform the bottom line. Join the CMO roundtables and hear from influencers as they dissect everything from content strategy and lead generation, to which KPI's really matter.
    • 6 webinars
    • View summit