Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.
Until recently there were three main players of the social media game. Today, those positions have changed and diversified with each new platform serving a niche role despite having massive user bases. The entire motivation behind social media is the ‘social’ aspect, but how can business still reach the end consumer when these platforms are allowing a more one-sided, temporary context?
The advent of marketing intelligence and machine learning has led many businesses begin hyper-targeting prospects. A personalized approach to business to prospect and business to client interactions has its benefits including a focused sales and marketing strategy and a happier customer base.
Demand generation is the foundation of any marketing team, but it’s not always sturdy itself. Establishing a strong lead and customer lifecycle that increases close rates and lowers churn is vital for any business’s growth plans.
Sure, the best-laid plans of mice and men often go awry, but just throw those leads in a re-engagement program. From marketing campaigns and demand generation strategies to nurture programs and qualification, lead management can be a tiresome process. However, a good plan for each stage of the funnel (including re-engagement) is a must. Sign up to hear the latest from experts on nurturing, scoring, effective KPIs and today’s top B2B lead generation and management methods.
Thanks to the variety of platforms available today, email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. It not only improves brand awareness and customer relations but allows marketers to use data and analytics to solve challenges. Join experts and leading vendors from around the world as they explore how to use the tools available to generate new customers, engage current customers and increase revenue.
Start off 2016 on the right foot with a comprehensive summit in planning and implementing a successful demand generation strategy. Join this summit to learn the latest on lead scoring and how to align content with your funnel, and listen to some great speakers discuss best practices to better align with sales.
With more pressure than ever to evolve and innovate,
it's imperative for marketers to stay current on the
newest industry trends in order to efficiently transform
the bottom line. Join the CMO roundtables and hear
from influencers as they dissect everything from
content strategy and lead generation, to which KPI's
Today, anyone can be a marketer for your brand. With a plethora of social channels available, there is a battle to get your content in front of your potential buyers. For modern marketers, there are more than just traditional ways to get to winning your prospect’s attention. In this summit, you will learn how marketers incorporate influencer, advocacy, referral marketing and more into their marketing strategies for more robust results.
The rise of digital channels in recent years has caused substantial changes in lead generation, with marketers struggling to meet the unique challenges of generating leads for their sales team.
This summit will help shape your strategy with insights from leading B2B vendors and thought leaders. Sign up to hear the latest from the experts on scoring, KPIs and tips on which B2B lead generation methods work best.
One of the most overlooked yet important aspects of digital
marketing is the analytics behind it. Marketers are pressured to
prove their impact on the bottom line. Don’t miss this summit
to learn how to become a master at measuring the ROI of your
campaigns and best practices to optimizing your efforts.