Hi {{ session.user.profile.firstName }}

Webinar 101: Designing Your Strategies and Tactics

Manage webcast
David Pitta, Director of Marketing, BrightTALK
Today, B2B buyers are self-educating online throughout the buying process. As a result, marketers are challenged to create, distribute and measure more content than ever before to keep up with the appetites of prospects and customers. Join David Pitta, Director of Marketing at BrightTALK, to learn how marketers are leveraging webinars, videos and attached documents to power their awareness and demand generation efforts.

TOPICS COVERED:
- Creating an effective content production schedule
- Distributing rich media across the earned, owned and shared media
- Enabling sales with valuable insight into lead behavior
- Constructing a lead management strategy
- Measuring your program’s success
Jul 26 2012
32 mins
Webinar 101: Designing Your Strategies and Tactics
More from this community:

Demand Generation

  • Date
  • Rating
  • Views

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Webinar 101: Designing Your Strategies and Tactics
  • Live at: Jul 26 2012 4:00 pm
  • Presented by: David Pitta, Director of Marketing, BrightTALK
  • From:
Your email has been sent.
or close
You must be logged in to email this