Eye Tracking Software and Improving Campaigns

Cathleen Zapata, Metrics Marketing Group, VP, Research & Customer Experience
Gain tips and trends as well as the latest research on what we have learned from tracking the eye movement patterns of customers online. Eye Tracking Software adds detailed, quantitative data to the user centered design process. Learn how incorporating this element adds significant value to usability studies. This webinar is geared towards research and usability professionals as well as product managers and department heads.
Dec 9 2009
45 mins
Eye Tracking Software and Improving Campaigns
Find us on AppExchange
More from this community:

Demand Generation

Webinars and videos

  • Live and recorded (1074)
  • Upcoming (34)
  • Date
  • Rating
  • Views
  • Channel
  • Channel profile
Up Down
  • Customer Journey Maps – Your Guide to Designing Holistic Customer Experiences Recorded: Nov 13 2013 58 mins
    A customer journey map can be the keystone to improving and analyzing any customer experience or channel. It will create a visual roadmap of the experience your customers have when they engage with your company. It is an important tool that can unify your team as well as entire groups within your organization around a customer’s experience. It clearly depicts a customer’s interactions, perceptions and feelings regarding your brand as they travel through their experience. This webinar will help you understand what customer journey maps are, why they’re valuable, and Precision Dialogue’s process for creating them.
  • Attribution Analytics: Understanding the Value of Each Customer Touch Recorded: Sep 18 2013 49 mins
    In this webinar, we will review the hot topic of Attribution Analytics, and how it compares to classic Marketing Mix and Lift-Over-Control approaches to measuring marketing ROI. All 3 approaches – Attribution, Marketing Mix and Lift-Over-Control – measure marketing ROI … but how does Attribution Analytics provide a more accurate and complete picture of how omni-channel marketing (“multiple channels and contacts all mixed together”) impacts your customers and sales? We will also review different methods of doing Attribution Analytics, including last click (contact) and model-based methods. We then conclude with an overview of what you need in order to evolve your marketing ROI solutions to the next level of sophistication and performance.
  • How to Design and Code for the Mobile User Recorded: Aug 28 2013 37 mins
    Did you know that there are different types of mobile design approaches for email? Join us as we review mobile aware and responsive design techniques for email. In this webinar, we will help you determine which mobile design approach best fits your needs and also show step-by-step how you can start coding your next responsive design email.
  • Precision Path: The Road to Customer Engagement Recorded: Aug 15 2013 37 mins
    Companies understand that improving customer engagement leads to more loyal and profitable relationships and more effective marketing. But many are unsure of how to make this omni-channel marketing strategy come to life. Learn more about Precision Dialogue’s proprietary methodology to help companies successfully engage their customers.
  • Email Quality Testing Best Practices Recorded: Jul 24 2013 36 mins
    Join us as we discuss the key items you should review in your email campaign before deploying to a live audience. We will share with you our email quality checklist that you can use to test your own email marketing campaigns and demonstrate how you can use Litmus rendering to test your campaigns in various email and mobile platforms. We will also discuss best practices in regards to A/B testing and performance. Hope you can join us!
  • Subscriber Reengagement & List Hygiene: A Dynamic Email Duo Recorded: Jun 25 2013 46 mins
    Marketers who manage email lists often struggle with two interconnected issues:
    How do I continue to keep my subscribers interested and clicking through my emails?
    What should I do when subscribers stop opening and clicking, but don’t unsubscribe?

    These issues are very common but certainly not insurmountable. With a well-planned reengagement campaign that includes compelling creative and clear business rules regarding who to target and when, it can be fairly simple to keep subscribers from defecting. (And with many email software platforms, such a campaign can be automated too!)

    Register for this complimentary webinar to learn more about:
    •Best practices for email reengagement programs
    •How to garner interest through your value proposition and offers
    •Which subscribers to consider unengaged – and when to purge them from your lists
    •Why it’s in your best interest to purge unengaged subscribers
    •Getting started with automating your reengagement campaign
  • How to Empower Your Decisions with Data-Driven Forecasts Recorded: May 29 2013 59 mins
    If you have ever been called upon to forecast sales, revenue, demand, or other important business KPIs, it’s important to understand the different forecasting approaches available. A typical approach is spreadsheet-based judgmental forecasting where you project revenue, volume, or profits for a business. However, these top-down forecasts wind up being inaccurate because they don’t account for external economic factors, or they are driven by wishful thinking at the senior executive level.

    In this webinar, we will empower you to develop data-driven forecasts that don’t just project an outcome, but also a confidence interval around that outcome by leveraging the following techniques:
    •Forecasting an outcome variable using only the historical data for that variable
    •Diagnosing cyclicality and seasonality in your outcome variable
    •Identifying, gathering and preparing exogenous variables for your forecast (e.g., economic circumstances, search volume/popular interest in a given topic, weather-related data)
    •An introduction to ARIMAX forecasting models that incorporate exogenous variables
  • The Power of Targeted and Integrated Direct Mail Recorded: May 8 2013 45 mins
    Robert Ellis, Business Alliances Team Leader and 27-year USPS veteran, will be presenting valuable insights and tips for maximizing the impact of direct mail. Learn how to cut through the media clutter to connect with target consumers and convert them into loyal customers.

    Using current case studies and statistics, the session demonstrates how to effectively integrate direct mail with other media campaigns to amplify your message and increase ROI.
  • Writing for the Web: How to Achieve a “Precise Dialogue” Recorded: Apr 25 2013 53 mins
    Your website may be cutting edge, but is it cutting the mustard? A site’s design, usability and functionality are important, but so is the most overlooked component - content! In this webinar, we will provide insight on how to write content that is informational and can “talk” to users. Also, how to leverage best practices to develop useful content intended for the web.
  • Marketing to the Right People at the Right Time with Retargeting Recorded: Feb 28 2013 47 mins
    If you could call every unconverted website visitor, ask them why and give them an incentive to purchase, would you? Retargeting (oftentimes referred to as behavioral marketing or remarketing) is a highly effective and economical marketing approach to target website visitors based upon previous online actions. With the right principles and best practices you can shorten your time to convert and turn bounces into prospects. It’s more than just strategically placed ads appearing on websites hoping to attract your customers. Retargeting is the sniper rifle in your online marketing arsenal:

    • Explore different retargeting models and how to execute them correctly
    • Share examples of businesses doing it right and wrong
    • Provide a case study of a client who saw positive ROI with retargeting
    • Reinforce best practices of retargeting
  • Top 10 Interactive Marketing Trends for 2013 Recorded: Jan 16 2013 57 mins
    2012 was a big year for relevancy marketing, photo-sharing social platforms such as Pinterest and Instagram, mobile/tablet adaptation and more. Will these trends continue in 2013? Or, will new trends emerge? In this webinar, we share our predictions for 2013 and tips on how to align your marketing goals to meet the industry’s trajectory.
  • Social Media Engagement: Getting Past Likes Recorded: Nov 14 2012 31 mins
    Social media marketing has evolved, yesterday’s success measurement of likes and retweets has died and engagement metrics have shifted. In this webinar, we’ll look at a few recent examples of engaging social media campaigns and how they might have changed the mindset of “success.” You’ll leave this webinar with some ideas that will help you measure your social media channels and help tie ROI back to social.
  • A Guide to Social Media Dashboards Recorded: Sep 3 2012 42 mins
    Monitoring your online presence can be time consuming, but with the right tools it doesn’t have to be. In this webinar, learn how to use R, a statistical programming language, and Tableau, a Business Intelligence tool, to create marketing dashboards for monitoring social media conversations and customer sentiment. Join us for a live demo showing how marketing dashboards can help you monitor your online presence.
  • Email Deliverability 101: Achieving Inbox Success Recorded: Jul 26 2012 51 mins
    Do you know the difference between CAN-SPAM and CASL? What about blacklist vs. whitelist? Do you know the dangers of buying an email append list and why it’s important to establish a good sender reputation? In this webinar, learn the answers to these questions and the basics of email deliverability so your email marketing campaigns achieve inbox success. Our experts will cover the basics of email deliverability, provide tips on how to establish and maintain a good sender reputation, give insights on repair and reengagement strategies and more.
  • Mastering the Art of Welcome Emails Recorded: Jun 28 2012 39 mins
    Learn how to make a memorable impression with your email campaigns by optimizing your welcome emails. In this webinar, learn how to take full advantage of your welcome email opportunities through examples and actionable best practices. Also, learn more about leveraging the welcome email to increase ongoing engagement and sales.
  • Case Study: Utilizing SEO for eCommerce Recorded: May 2 2012 55 mins
    A leading manufacturer of popular kitchenware brands was seeking to better diversify their referral traffic and increase overall traffic to their eCommerce website. To fulfill this initiative Metrics was enlisted to develop a customized Search Engine Optimization (SEO) program for their site. In this webinar, learn how our custom program helped improve search engine rankings and increased traffic utilizing code and content optimization, link building and structural recommendations.
  • The Collaboration of UX and SEO in Website Redesign Recorded: Mar 28 2012 53 mins
    Both user experience (UX) and search engine optimization (SEO) are important to gain and convert website visitors, but often one or both are overlooked during a site redesign. In this presentation, learn how SEO & UX can truly complement each other, and work seamlessly together to accomplish both goals of driving traffic and converting users through your site.
  • Magento eCommerce Elevation: A Checklist to Take Your Site to the Next Level Recorded: Feb 15 2012 62 mins
    Is optimizing your Magento eCommerce website a goal for 2012? Metrics has developed an optimization checklist to help take your Magento site to the next level. During this webinar, our expert will discuss redesign and enhancement do's and don'ts and reveal untapped opportunities, in areas such as SEO/SEM strategy tactics, third-party solutions integration, and mobile and tablet strategies.
  • Top 10 Interactive Marketing Trends for 2012 Recorded: Jan 31 2012 56 mins
    A new year calls for a new marketing plan. Are your 2012 interactive marketing goals aligned with the industry's 2012 trajectory? In this webinar, we will specifically look at the top ten trends in interactive marketing such as eCommerce, search engine marketing, email and more.
  • Utilize Your Customers' Online and Email Data to Increase Sales Recorded: Dec 7 2011 41 mins
    Are you interested in increasing overall customer engagement with your email campaigns and decreasing abandoned shopping carts? Metrics Marketing has created a solution by combining the power of the ExactTarget email platform with the strength of Magento’s eCommerce solution. In this webinar, learn how to better leverage your customers’ data to increase engagement and sales.
For business professionals looking for measurable marketing success
Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.
Try a powerful marketing platform for your videos and webinars. Learn more  >

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Eye Tracking Software and Improving Campaigns
  • Live at: Dec 9 2009 7:00 pm
  • Presented by: Cathleen Zapata, Metrics Marketing Group, VP, Research & Customer Experience
  • From:
Your email has been sent.
or close
You must be logged in to email this