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European Challenge: The Inefficiencies of Cross-Border Marketing

The cross border business in European asset management is now very mature, but there are still many areas in which firms active in this multi-country marketing can be more efficient across their many sales and marketing distribution activities. View now as experts and practitioners discuss how they&
The cross border business in European asset management is now very mature, but there are still many areas in which firms active in this multi-country marketing can be more efficient across their many sales and marketing distribution activities. View now as experts and practitioners discuss how they've learned to guard against wasted duplication of effort, and newer players suggest alternative and more innovative cost saving techniques.

PRESENTERS:

Magnus Spence, Director, Chairman, Financial Services Forum
Susan Douse, Managing Partner, Douse Associates
Richard Royds, Managing Director, BlackRock
Rob Sanders, Senior Marketing Manager, Aberdeen Asset Management
Marcello Calabro, Head of Marketing, Pioneer Investments
Diana Mackay, CEO, MackayWilliams LLP
Recorded Nov 25 2010 84 mins
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Presented by
Magnus Spence, Chairman, Financial Services Forum
Presentation preview: European Challenge: The Inefficiencies of Cross-Border Marketing
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  • Title: European Challenge: The Inefficiencies of Cross-Border Marketing
  • Live at: Nov 25 2010 9:00 am
  • Presented by: Magnus Spence, Chairman, Financial Services Forum
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