Chris Chariton; GlobalSpec, Vice President, Supplier Marketing & Naylor Gray, Frost & Sullivan, Director, Global Marketing
Content is one of the foundational pillars of a successful demand generation program. Companies can develop solid marketing plans and invest in leading technology to support demand generation, but they cannot achieve their goals without a strategy in place to deliver valuable, relevant content.
Presented by B2B marketing experts Chris Chariton, vice president of supplier marketing and marketing services for GlobalSpec, and Naylor Gray, director of global marketing for Frost & Sullivan, this session will give you valuable insight and tips on how to create a successful content strategy. Get started with your 2011 strategy and content planning by attending and learning more about:
•The importance of content in B2B marketing
•Key questions to ask when creating a content strategy
•Content: how much is too much?
•Using content to drive action
•How to conduct a content audit