Roopam Jain, Industry Director of Conferencing and Collaboration at Frost and Sullivan, discusses how today's digital transformation impacts buyer research, how marketers are connecting with potential buyers and how BrightTALK leverages the network effect to help marketers get the most out of their content.
Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.
Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.
Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?
This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:
• How to design a content marketing program that complements your marketing initiatives
• The way to find your voice – and how to adhere to it across media and platforms
• Which internal professionals to target for particular platforms (and how to get them to agree to do it)
• The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
• How to determine the ROI of content marketing, plus the tools and metrics to use.
* Stewart Rogers, Director of Marketing Technology, VB Insight
* Corey Weiner, COO, Jun Group
* Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
* Wendy Schuchart, Moderator, VentureBeat
This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.
Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
When marketers advanced into 2015, headlines announced that it would be the year of customer analytics and intelligence—a year when CMOs would be shedding the fear of “analysis paralysis” and turning the threat of big data into big opportunities with customers. Yet in survey after survey and study after study, CMO Council members agreed that while the desire to achieve dynamic customer experiences was there, the reality of using data to create these experiences was a difficult task, especially when the customer was demanding personalization beyond the confines of marketing-only data.
So how are best-of-breed brands truly forging ahead with data? What are the new buzz-worthy opportunities that will make headlines (and possibly headaches) for marketers in 2016? Will the Internet of things truly be the opportunity that analysts are predicting, or will it be yet another far-off dream that only the richest brands can afford? Where will the customer expect brands to meet them next? And who is already on the path to meet these rising demands?
To kick off 2016 and begin to circulate some new ideas, the CMO Council is partnering with Teradata to host a one-hour webcast to discuss the big trends of 2015 and where the new year will take us. Among the key topics to be discussed:
• New expectations for data: From aggregating data from new sources to managing and cleansing the data we have, what are the new requirements for the data-driven business?
• The Internet of everything: Beyond smart cars and connected homes, the Internet of things will tell us more about our customers while demanding new intelligent engagements…are we ready?
• Anonymous no more: The difference between crossing the creepy line and thrilling a customer with relevance is a thin one that demands that marketers connect the dots between a single user’s known and unknown behavior online…but how?
Trying to break through the noisy marketplace to identify leads who want your solutions? With the rise of predictive analytics, intent data has become a key way to identify those high-quality leads (HQLs).
Find out how BrightTALK provides you the insights to understand the best prospects to follow-up with as well as what their needs are before contacting them.
Webinars are continuously ranked as one of the most effective marketing tactics for B2B companies. Whether you're leveraging webinars for thought leadership, product demos or customer testimonials here's what it takes to have a stellar presentation that accelerates your business forward.
Companies around the globe are leveraging online presentations to attract, connect and engage professionals to convert followers into customers. However, mediocre presentations can drive prospects the other way. With over 50,000 webinars and videos on BrightTALK, BrightTALK's VP of Audience shares what it means to present an extraordinary webinar.
With more team members being involved in the decision-making process, creating content that engage with everyone from newbies to the c-suite can be complex. Marketing teams must be agile in order to have their message heard by enough of the right people. BrightTALK's Content Marketing Manager shares some quick tips to create and repurpose content to keep your pipeline full.
Today's business professionals leverage online content to advance their careers and solve their daily business problems. BrightTALK can help you strategically target your ideal audience throughout the buyer's journey.
In-the-moment data is crucial for driving highly targeted digital experiences that drive conversions, reduce abandonment and build loyalty. Find out how to optimize end-to-end customer experiences across entire campaigns for greater ROI.
Brad Weitz, VP of Optimization Strategy for Webtrends
In today’s world, your consumers are connected to everything, everywhere, all the time. Because of this, you can gain insights about who they are and what they want at every touch point, across their entire journey with your brand. This can encompass interactions that are worlds apart, including search, social, offline interactions, behaviors on your site, and everything in between.
So how do you draw together these hugely informative yet disparate data points to drive relevance for your customers, every time they connect with you? The answers are surprisingly not so different from organization to organization.
The average conversion rate for a marketing campaign is 3%. And even though this may be “industry standard,” it doesn’t mean it’s good. A 3% conversion rate means you are effectively losing 97% of the audience you have invested in acquiring.
Join us as Marketing Sherpa presents key findings from their Landing Page Optimization Benchmark Report. We’ll also provide real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how going beyond a 3% conversion rate is possible for everyone.
Jason Miller, VP Technology, Motorcycle Superstore + Bob Garcia, Optimization Director, Webtrends
Savvy e-commerce marketers know that if you're not testing your web site, you're leaving money on the table. Likewise, if you’ve started testing – but got stalled in a world of one-off tests – you're not realizing the revenue you could be.
Retailers who want a bigger piece of the online revenue pie must establish a comprehensive testing strategy or be left behind. This strategic approach enables retailers to capitalize on the growing ecommerce market – predicted by Forrester to be $327 billion by 2016 – and positions them to compete with the biggest names in online retail.
Join Jason Miller, CTO of Motorcycle Superstore, and a Webtrends optimization expert as they discuss real-life experiences with ramping up testing and how to create success. He also reveals how Webtrends helped Motorcycle Superstore uncover $2.5 million in incremental revenue through a strategic testing program.
Brandon Ralls, Director of Global Client Services at Webrends
With marketers investing more money than ever in digital initiatives that span multiple channels (search, display, video, social, etc.), the digital marketing ecosystem has become increasingly more complex. This additional investment means being able to understand the performance of your campaigns across various channels is that much more important. To truly understand how well a campaign is doing requires thoughtful planning, solid processes, integration of multiple data sources, and automation of reporting into meaningful visualization.
In this free webinar we’ll talk about:
1.How to build effective measurement of your digital initiatives
2.How ensure an integrated view of your campaign performance across digital channels
3.How brands are benefiting from custom digital reporting solutions
Joe Stanhope - Forrester Research, Bob Garcia - Webtrends
Interest in site optimization is at an all-time high, and it’s not hard to see why: in an increasingly complex ecosystem of digital touch points, online testing is a highly effective tool for ensuring that customer experiences and marketing efforts will resonate with visitors.
Interest in site optimization is at an all-time high, and it’s not hard to see why. In an increasingly complex ecosystem of digital touch points, online testing proves to be a highly effective tool for creating customer experiences that resonate with visitors. The problem for many companies is how to start an optimization program.
Site optimization doesn't have to be overwhelming.
An online testing program isn't just about buying the latest technology. The path to success also includes a long-term, continuous strategy that incorporates culture, processes and organization. This webinar shows you how it's done.
Jennifer Wilson, Sr. Product Marketing Manager at Webtrends
Marketers are under great pressure to move beyond creative thinking and become more results-driven. Join Sr. Product Marketing Manager Jennifer Wilson to learn about how you can increase your revenue and website conversions by developing relevant content and offers that are essential to generating leads, increasing conversions, and driving sales. Learn how you can understand online behavior so you can effectively target your site visitors.
The emergence of website optimization has enormous upside for both companies and site visitors. Site optimization is not a one-time event or placing search engine terms in copy. It is an ongoing process that helps drive conversions and revenue. It is not based on guesswork or opinion, but on data of actual visitor activity, preference and behavior. This data, derived from a process of testing and targeting, fuels the optimization process, leading to better results and value, including personalization of customer engagement. In this session, you will learn the critical components to website optimization that will help grow your business.