According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.
In this webinar Skip Fidura of dotmailer takes a look at:
How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'.
The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement.
The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
How to examine your 'time of action' which will drive tests and improvements.
In this modern world of marketing the continued diversification and proliferation of channels and information available to the consumer have led to a change in the attitude of business as they compete for customers. Retailers, telecommunications, financial services and technology companies are all changing the way in which they approach the customer and in turn the customer has changed their expectations of the Organisation. In this webinar we look at the drivers behind this and share some of the changes that are taking place as a result of it. Most importantly we will share our view of what will successful organisations need to change to win the battle for consumers
Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 30-minute look at how Pardot can:
- Provide the insight sales needs to lead the conversation
- Allow marketing to effortlessly nurture leads to a sales-ready state
- Identify target buyers and key stakeholders, and more.
Working with limited marketing resources? Well, you’re not alone! Juggling what often feels like hundreds of marketing responsibilities on a high-growth team can make it difficult to focus on your day-to-day lead- and revenue-driving efforts.
Fortunately, with the the perfect blend of marketing technology and strategy, you help optimize your marketing efforts and get more out of your programs! In this upcoming webinar, we will share best practices and let you in on the secrets of some of the most successful tactics to boost pipeline!
We’ll take a look at how to:
- Maximize lead management efforts
- Keep your content strategy optimized
- Identify and use your team’s skills for revenue-generating results
Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
As expected, on a journey to revenue optimization, there are bound to be bumps and potholes to be battled along the way. According to a new study from the CMO Council in partnership with Pegasystems, marketers admit that compared to five years ago, it is far easier to connect with customers through new digital channels and campaigns, be it through social or even mobile experiences.
Join the CMO Council and Pegasystems as we delve into detailed findings from our latest study entitled “Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement”. This webcast will share detailed findings and insights from a survey aggregating thinking from over 150 senior corporate marketing leaders. Among the key findings, we will review:
•Marketing’s rating of how well organizations are delivering on brand promises to customers
•Measures and metrics that define customer experience success
•The current state of analytics from predictive analytics to the ever-elusive 360-degree view of the customer
•Plans for optimizing revenue and maximizing engagement value over the next 12 months
The webcast will also touch on best practices of industry leaders breaking through these data, analytics and experiences challenges to make the most of every engagement and relationship by feeding the always-on marketing brain.
A referral program is a consistent channel for demand generation. Josh Beach, CTO of Amplifinity, walks through what marketers need to think about when planning to launch a referral program. You'll learn the key decision points in designing your program and best practices from the many customers Josh has helped to architect their referral success.
Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!
1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
3. Final tips, tricks and solutions.
In-the-moment data is crucial for driving highly targeted digital experiences that drive conversions, reduce abandonment and build loyalty. Find out how to optimize end-to-end customer experiences across entire campaigns for greater ROI.
Brad Weitz, VP of Optimization Strategy for Webtrends
In today’s world, your consumers are connected to everything, everywhere, all the time. Because of this, you can gain insights about who they are and what they want at every touch point, across their entire journey with your brand. This can encompass interactions that are worlds apart, including search, social, offline interactions, behaviors on your site, and everything in between.
So how do you draw together these hugely informative yet disparate data points to drive relevance for your customers, every time they connect with you? The answers are surprisingly not so different from organization to organization.
The average conversion rate for a marketing campaign is 3%. And even though this may be “industry standard,” it doesn’t mean it’s good. A 3% conversion rate means you are effectively losing 97% of the audience you have invested in acquiring.
Join us as Marketing Sherpa presents key findings from their Landing Page Optimization Benchmark Report. We’ll also provide real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how going beyond a 3% conversion rate is possible for everyone.
Jason Miller, VP Technology, Motorcycle Superstore + Bob Garcia, Optimization Director, Webtrends
Savvy e-commerce marketers know that if you're not testing your web site, you're leaving money on the table. Likewise, if you’ve started testing – but got stalled in a world of one-off tests – you're not realizing the revenue you could be.
Retailers who want a bigger piece of the online revenue pie must establish a comprehensive testing strategy or be left behind. This strategic approach enables retailers to capitalize on the growing ecommerce market – predicted by Forrester to be $327 billion by 2016 – and positions them to compete with the biggest names in online retail.
Join Jason Miller, CTO of Motorcycle Superstore, and a Webtrends optimization expert as they discuss real-life experiences with ramping up testing and how to create success. He also reveals how Webtrends helped Motorcycle Superstore uncover $2.5 million in incremental revenue through a strategic testing program.
Brandon Ralls, Director of Global Client Services at Webrends
With marketers investing more money than ever in digital initiatives that span multiple channels (search, display, video, social, etc.), the digital marketing ecosystem has become increasingly more complex. This additional investment means being able to understand the performance of your campaigns across various channels is that much more important. To truly understand how well a campaign is doing requires thoughtful planning, solid processes, integration of multiple data sources, and automation of reporting into meaningful visualization.
In this free webinar we’ll talk about:
1.How to build effective measurement of your digital initiatives
2.How ensure an integrated view of your campaign performance across digital channels
3.How brands are benefiting from custom digital reporting solutions
Joe Stanhope - Forrester Research, Bob Garcia - Webtrends
Interest in site optimization is at an all-time high, and it’s not hard to see why: in an increasingly complex ecosystem of digital touch points, online testing is a highly effective tool for ensuring that customer experiences and marketing efforts will resonate with visitors.
Interest in site optimization is at an all-time high, and it’s not hard to see why. In an increasingly complex ecosystem of digital touch points, online testing proves to be a highly effective tool for creating customer experiences that resonate with visitors. The problem for many companies is how to start an optimization program.
Site optimization doesn't have to be overwhelming.
An online testing program isn't just about buying the latest technology. The path to success also includes a long-term, continuous strategy that incorporates culture, processes and organization. This webinar shows you how it's done.
Jennifer Wilson, Sr. Product Marketing Manager at Webtrends
Marketers are under great pressure to move beyond creative thinking and become more results-driven. Join Sr. Product Marketing Manager Jennifer Wilson to learn about how you can increase your revenue and website conversions by developing relevant content and offers that are essential to generating leads, increasing conversions, and driving sales. Learn how you can understand online behavior so you can effectively target your site visitors.
The emergence of website optimization has enormous upside for both companies and site visitors. Site optimization is not a one-time event or placing search engine terms in copy. It is an ongoing process that helps drive conversions and revenue. It is not based on guesswork or opinion, but on data of actual visitor activity, preference and behavior. This data, derived from a process of testing and targeting, fuels the optimization process, leading to better results and value, including personalization of customer engagement. In this session, you will learn the critical components to website optimization that will help grow your business.