Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment.
Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.
This session will cover:
- Leveraging rich media to increase engagement
- Best practices for live streaming, video production and social media to drive buzz and engagement during an event
- How to repurpose content from a live event to maximize exposure
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this webinar, Uberflip co-founder and CEO Yoav Schwartz discusses an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
Roopam Jain, Industry Director of Conferencing and Collaboration at Frost and Sullivan, discusses how today's digital transformation impacts buyer research, how marketers are connecting with potential buyers and how BrightTALK leverages the network effect to help marketers get the most out of their content.
Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.
Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.
Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?
This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:
• How to design a content marketing program that complements your marketing initiatives
• The way to find your voice – and how to adhere to it across media and platforms
• Which internal professionals to target for particular platforms (and how to get them to agree to do it)
• The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
• How to determine the ROI of content marketing, plus the tools and metrics to use.
* Stewart Rogers, Director of Marketing Technology, VB Insight
* Corey Weiner, COO, Jun Group
* Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
* Wendy Schuchart, Moderator, VentureBeat
This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.
Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
When marketers advanced into 2015, headlines announced that it would be the year of customer analytics and intelligence—a year when CMOs would be shedding the fear of “analysis paralysis” and turning the threat of big data into big opportunities with customers. Yet in survey after survey and study after study, CMO Council members agreed that while the desire to achieve dynamic customer experiences was there, the reality of using data to create these experiences was a difficult task, especially when the customer was demanding personalization beyond the confines of marketing-only data.
So how are best-of-breed brands truly forging ahead with data? What are the new buzz-worthy opportunities that will make headlines (and possibly headaches) for marketers in 2016? Will the Internet of things truly be the opportunity that analysts are predicting, or will it be yet another far-off dream that only the richest brands can afford? Where will the customer expect brands to meet them next? And who is already on the path to meet these rising demands?
To kick off 2016 and begin to circulate some new ideas, the CMO Council is partnering with Teradata to host a one-hour webcast to discuss the big trends of 2015 and where the new year will take us. Among the key topics to be discussed:
• New expectations for data: From aggregating data from new sources to managing and cleansing the data we have, what are the new requirements for the data-driven business?
• The Internet of everything: Beyond smart cars and connected homes, the Internet of things will tell us more about our customers while demanding new intelligent engagements…are we ready?
• Anonymous no more: The difference between crossing the creepy line and thrilling a customer with relevance is a thin one that demands that marketers connect the dots between a single user’s known and unknown behavior online…but how?
Trying to break through the noisy marketplace to identify leads who want your solutions? With the rise of predictive analytics, intent data has become a key way to identify those high-quality leads (HQLs).
Find out how BrightTALK provides you the insights to understand the best prospects to follow-up with as well as what their needs are before contacting them.
Webinars are continuously ranked as one of the most effective marketing tactics for B2B companies. Whether you're leveraging webinars for thought leadership, product demos or customer testimonials here's what it takes to have a stellar presentation that accelerates your business forward.
Companies around the globe are leveraging online presentations to attract, connect and engage professionals to convert followers into customers. However, mediocre presentations can drive prospects the other way. With over 50,000 webinars and videos on BrightTALK, BrightTALK's VP of Audience shares what it means to present an extraordinary webinar.
After the adrenaline rush from hitting your fan growth goal subsides, the harsh reality of "Now what?" takes over. Management starts asking about how you plan to monetize your fan base. They want to know what the return on investment is for all of your new found fans. If you're like most, you turn to the wall in a desperate attempt to publish offers only to be disappointed by the results (we'll talk more about why this happens on the webinar, but it's because transactional content gets low engagement, which means Facebook's EdgeRank algorithm filters those posts out of the stream). What you need are ads for fans. Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click? Join us for this in-depth session on the least understood best practice in Facebook advertising and start delivering real business value from social campaigns.
Page admins all want to know a few things: What should I be posting on our wall? When should I post? How often should I post? How do I know if the posts I published performed well? To help answer those questions, Facebook recently released more post-level data. Webtrends was one of seven companies that was allowed early access to this data before it was publicly released, which lead to the development of Hoverstats. Hoverstats is a browser plugin that takes your Facebook data and overlays it directly on your Facebook page. It's core feature is the patent pending PSI, post score indicator, which calculates a score for each post from 0-100 based on a post's performance. Using PSI, page admins can easily compare their past posts using a single number to more easily see which posts are stars and which are duds. Justin Kistner will demo Hoverstats and PSI as well as share the insights that have surfaced from seeing countless scored posts.
During the webinar you'll learn how to apply real insights to your Facebook marketing efforts and get ahead of the curve. Justin Kistner will offer detailed data-driven explanations about the value of utilizing Facebook for your marketing campaigns along with tips, tricks and inspirational ideas.