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Accelerate your Sales Funnel with Marketing Automation

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Atri Chatterjee, CMO of Act-On Software and Shawn Elledge, Founder of DemandCon
Marketing automation gives a company the tools it needs to accelerate their sales funnel. In fact, according to Aberdeen Group, marketing automation can provide:
• 46% Increase in Annual Revenue
• 26% Increase in Lead Conversions
• 25% Decrease in Cost Per Lead

Join Atri Chatterjee, CMO of Act-On Software and Shawn Elledge as they discuss how to use marketing automation to accelerate the sales funnel – and increase revenue.

The following 5 steps will be discussed:
1. Develop Content
2. Keep Score
3. Cadence | Progression
4. Handoff to sales
5. Measure & Refine
May 16 2012
62 mins
Accelerate your Sales Funnel with Marketing Automation
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  • Title: Accelerate your Sales Funnel with Marketing Automation
  • Live at: May 16 2012 6:00 pm
  • Presented by: Atri Chatterjee, CMO of Act-On Software and Shawn Elledge, Founder of DemandCon
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