The Rearchitected SiriusDecisions Demand Waterfall Examined - Panel Discussion

Doug Sechrist, Jennifer Pockell-Wilson, Dave Lewis
Join Demand Generation industry leaders to discuss the new SiriusDecisions Demand Waterfall. Just unveiled at the recent SiriusDecisions Summit in May, the latest evolution of the Demand Waterfall's re-architecture was released, to incrementally improve insight and effectiveness of the current model. But what impact will this have on organizations? 

Hear from industry leaders on their key takeaways and strengths and challenges of the new model.

•The increase in market focus on inbound marketing and how it will effect inquiries
•The new AQL (Automation Qualified Lead) and TAL (Teleprospecting Accepted Lead) up leveling the role of teleprospecting
•The "route around" taking into account non-marketing sources leads and how this will impact marketing and sales alignment

Panelists include: Doug Sechrist - VP of Demand Marketing Eloqua, Jennifer Pockell-Wilson - VP of Marketing Demandbase, Dave Lewis - DemandGen
Jun 19 2012
67 mins
The Rearchitected SiriusDecisions Demand Waterfall Examined - Panel Discussion
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    Adam Blitzer, VP of B2B Marketing Automation at ExactTarget
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    Jennifer Pockell-Wilson leads the demand-focused marketing teams and demand operations at Demandbase. She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.
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    Robert Rose, author of Managing Content Marketing, is the Chief Troublemaker at Big Blue Moose and is a strategist in residence for the Content Marketing Institute. Robert is responsible for innovating creative and technical content marketing strategies for a variety of clients at Big Blue Moose, including AT&T and musician Dwight Yoakam.
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    About Lauren Goldstein:

    Leveraging more than 16 years of sales and strategic leadership in direct marketing, Lauren has been at the core of Babcock & Jenkins’ success for nearly 14 years. She has achieved business objectives with campaign results for companies including LinkedIn, Microsoft, Intel, HP, Adobe, Jive Software, Symantec, Getty Images, NetApp, Sterling Commerce and Starbucks.
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    Demandbase Customer Ted McDonald of Verisign and Adam Greco of Web Analytics Demystified, discuss how to optimize your web experience for the visitors who represent future revenue – your Sweet Spot.

    The power of personalizing your web experience for your target accounts and Identifying business opportunities that you are missing out on with visibility into your visitors company data.

    -Provide richer offers to your prospects on customers by segmenting by account data
    -Insight into your current web traffic by industry and company size
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  • Not all B2B web visitors are created equally - How to target your Sweet Spot Recorded: Jun 28 2012 62 mins
    Jason Hekl, Research Director, Demand Creation Strategies of SiriusDecisions and Greg Ott CMO of Demandbase discuss the importance of optimizing your web experience for the visitors who represent future revenue- your Sweet Spot.

    Hear case studies of organizations who have moved from “flying blind” to leveraging key firmographic data to drive their business decisions. Learn how to win at common B2B challenges, such as personalizing to your audience segments, addressing the home page real estate battle, and uncovering insights into strategic business opportunities.
    In this session, learn how to:

    -Personalize content to your audience segments
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  • The Rearchitected SiriusDecisions Demand Waterfall Examined - Panel Discussion Recorded: Jun 19 2012 67 mins
    Join Demand Generation industry leaders to discuss the new SiriusDecisions Demand Waterfall. Just unveiled at the recent SiriusDecisions Summit in May, the latest evolution of the Demand Waterfall's re-architecture was released, to incrementally improve insight and effectiveness of the current model. But what impact will this have on organizations? 

Hear from industry leaders on their key takeaways and strengths and challenges of the new model.

    •The increase in market focus on inbound marketing and how it will effect inquiries
    •The new AQL (Automation Qualified Lead) and TAL (Teleprospecting Accepted Lead) up leveling the role of teleprospecting
    •The "route around" taking into account non-marketing sources leads and how this will impact marketing and sales alignment

    Panelists include: Doug Sechrist - VP of Demand Marketing Eloqua, Jennifer Pockell-Wilson - VP of Marketing Demandbase, Dave Lewis - DemandGen
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  • Live at: Jun 19 2012 5:00 pm
  • Presented by: Doug Sechrist, Jennifer Pockell-Wilson, Dave Lewis
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