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Demand Generation

  • The AI use cases that keep you competitive
    The AI use cases that keep you competitive Matthias Keller, Kayak Recorded: Mar 14 2018 62 mins
    The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

    From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

    Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

    You’ll learn:
    * What technologies fall under the AI umbrella
    * How companies like Kayak use AI to understand customers and personalize experiences
    * How to identify the right AI use case for your business
    * Common challenges firms face when implementing AI
    * Why AI’s time in the sun has finally come, and why it’s here to stay

    * Brandon Purcell, Principal Analyst, Forrester
    * Matthias Keller, Chief Scientist, Kayak
    * Martine van der Lee, Director of Social Media, KLM
    * Pradeep Elankumaran, CEO and Co-Founder of Farmstead
    * Rachael Brownell, Moderator, VentureBeat
  • Mapping B2B Content to Each Stage of the Funnel
    Mapping B2B Content to Each Stage of the Funnel Taylor Freitas, Marketing Programs Manager at BrightTALK Recorded: Mar 14 2018 40 mins
    According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective buyers’ needs at each stage of the funnel?

    Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth.

    In this webinar, you’ll learn:

    - How to leverage different content types for each stage of the funnel
    - How to build an editorial calendar that address all stages of the sales funnel
    - How to establish a content library that suits use cases, personas, and the complete buyer’s journey
  • Women in Tech Leadership: Building your Brand & Becoming a Better Leader
    Women in Tech Leadership: Building your Brand & Becoming a Better Leader Jeanne Morain, Emerald de Leeuw, Jill Donahue & Andrea Short Recorded: Mar 8 2018 59 mins
    2017 was a historic year for women and feminists around the world. With the #metoo and #knowno campaigns, gender gaps and disparities were brought to light in ways they hadn't been before.

    Now it's a new year and with it comes new challenges for women in hi-tech careers: whether it be navigating your career through these times, finding or becoming a mentor, building your personal and professional brand as a leader, dealing with office politics or maintaining work-life balance, the challenges and opportunities for women in the workplace are endless.

    Join this expert panel with moderator Jeanne Morain and panelists Emerald de Leeuw, Executive Director, EuroComply Data Protection Technology, Jill Donahue, Sr. Director of Marketing, PC Connection, and Andrea Short, Director, Supplier Marketing at Tech Data.

    They will share personal stories and experiences, tips and best practices, problems and solutions around these and other topics for women in tech leadership.
  • Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape
    Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape Melissa Nazar, Director of Content Strategy @ SnapApp; Tara Robertson, Director of Revenue Marketing @ Uberflip Recorded: Mar 6 2018 41 mins
    70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!
  • 16 Tips and Recommendations to Capture Marketing Consent for GDPR
    16 Tips and Recommendations to Capture Marketing Consent for GDPR Nick Burrell, Co-Founder, CleverTouch Marketing Recorded: Mar 6 2018 50 mins
    There are two areas of GDPR that are most relevant to us in Marketing - consent and legitimate interest. Without gaining one of these, we are unable to communicate with our marketing database in a post-GDPR world and therefore run the risk of losing a large percentage of our marketable database. Not only are we fearing that but with non-GDPR compliant fines being up to 4% of global turnover, this is a topic now very much on the radar of the c-suite.

    So how can we go about generating marketing opt-ins and capture consent?
  • Maximize Events: Supercharge Audience Engagement in 2018
    Maximize Events: Supercharge Audience Engagement in 2018 Certain & Heinz Marketing Recorded: Feb 27 2018 56 mins
    3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing. So, what can you do to maximize your event ROI to drive leads, pipeline, and revenue generation?

    Register now and you’ll learn:

    - The steps needed to plan, organize, and manage a hard-hitting event strategy
    - How to identify gaps and potential hindrances to your event success
    - Best practices for pre-, during, and post-event marketing

    Save your seat!

    Want to know more about this webinar?

    Everyone knows what it’s like to attend an event, but hosting your own event is another story altogether. From the showroom floor to the keynote panels, from the one-on-one meetings to the breakout sessions, events have the influential power to educate, connect, and engage prospects and customers far more than any whitepaper, eBook, or guide ever could.

    An event may look like an array of unconnected tactics from afar, but look a bit closer, and as any successful B2B event team knows, every effort plays a role with the goals in mind to drive demand, accelerate pipeline, and generate revenue to impact the overall business.

    So, how are today’s most successful companies planning, executing, and reaping the rewards of hosted events?

    Join us for this special webinar and discover how companies utilize events to drive greater pipeline, sales, and revenue results, and uncover the gaps to reach event success.
  • Achieving True Sales and Marketing Alignment 
    Achieving True Sales and Marketing Alignment  Liz Miller - CMO Council, Justin Shriber, LinkedIn Recorded: Feb 27 2018 61 mins
    Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-contextual outreach from all sides.

    It’s bad customer experience. And in a time when businesses are trying to focus on building lasting customer relationships and a recurring revenue model, automating a bad experience creates alienation at a massive scale.

    Join Justin Shriber, VP of Marketing at LinkedIn, to learn what makes a good customer experience and the imperative new approach required to help sales and marketing overcome this fundamental gap to align towards an orchestrated approach to tap into the massive source of economic growth and opportunity that is the B2B market today.
  • Make Your Customers Your Partners
    Make Your Customers Your Partners Melanie Turek, VP of Connected Work, Frost & Sullivan Recorded: Feb 22 2018 44 mins
    In today’s sharing economy, people like to offer their insights and expertise. Let them.

    By embracing your most loyal followers, you can gain authenticity and reach. Prospects and other customers are more likely to trust information when it comes from a third party, especially one with experience with your products or services.

    Power users can deliver valuable insight through reviews and feedback, but they can also help with FAQs and basic customer support issues. This is especially true in the B2B marketplace, where knowledge and experience can pay huge dividends for employees and companies that use them.

    This session will focus on creating loyalty programs that identify key supporters and power users, and then suggest ways to engage them to help sell and support the brand, ultimately boosting business.
  • The Confluence Equation: How Content & Influencers Drive B2B Marketing Success
    The Confluence Equation: How Content & Influencers Drive B2B Marketing Success Lee Odden, CEO at TopRank Marketing Recorded: Feb 22 2018 46 mins
    Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers.

    What many marketers don’t realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts.

    Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results.
  • The State of Sales Content ROI with Demand Metric
    The State of Sales Content ROI with Demand Metric John Follett, Partner & Analyst at Demand Metric and Deidre Pelrin, Director of Marketing at Seismic Recorded: Feb 22 2018 58 mins
    For as long as there has been a sales function with a marketing team creating assets to support it, the question persists: what kind of return comes from the investment in sales content?

    To answer this question, Demand Metric and Seismic partnered on research to understand the current state of B2B sales content ROI and the factors that drive it.
  • Crowds Don't Buy. Individuals Do.
    Crowds Don't Buy. Individuals Do. Steve Masters, Services Director, Vertical Leap Recorded: Feb 22 2018 46 mins
    With the growth of crowd-sourcing and influencer marketing, it is easy to forget that our end customer is an individual. I will examine the importance of selling to the individual and discuss some common mistakes we could make if we put all our faith in influencers and an expectation that shoppers hunt in packs.
  • Marketing & Sales Alignment: Are you sure sales delivers the right message?
    Marketing & Sales Alignment: Are you sure sales delivers the right message? Vishal Shah, CEO & Co-Founder of LearnCore; Hilary Salazar, VP Product Marketing at People.ai Recorded: Feb 21 2018 48 mins
    Messaging misalignment can lead to lost revenue. From product positioning, to demo’s, to questions about the competition, every interaction with prospective customers is an opportunity for the right — or wrong — messaging to influence a potential sale. You work hard to perfect the corporate and product message; be sure sales gets it right! In this webinar, you will learn:

    - Why messaging certification increases sales velocity and increases revenue;
    - Who needs to be involved in the establishment of a certification process for sales;
    - Where certification can make the biggest impact (e.g.: product launches);
    - How to execute and build repeatable certification frameworks.
  • Solving the Mystery of ROI: How to Find Marketing’s Impact on the Business
    Solving the Mystery of ROI: How to Find Marketing’s Impact on the Business Katie Martell, host featuring Sam Melnick, VP Marketing at Allocadia Recorded: Feb 21 2018 47 mins
    With great power comes great responsibility. According to Gartner, CMO budgets are on the rise in 2017 as marketers take on more responsibility for driving business growth. By taking custody of these dollars, CMOs are promising more and more back to the business.

    But, many marketers struggle to articulate the result of their investment to the rest of the organization. (Hint: Your CFO doesn’t care about your email open-rates.)

    Marketers risk the perception of a cost-center, instead of a growth-driver. In this session, we’ll share how leading marketing organizations manage their investments and translate their tactics to speak in the common language as the rest of the business: money.
  • Talk Triggers: How Content Creates Word-of-Mouth
    Talk Triggers: How Content Creates Word-of-Mouth Jay Baer, President @ Convice & Convert; Shannon Dougall, VP Marketing @ Uberflip Recorded: Feb 20 2018 48 mins
    In this fast-paced webinar, you'll learn how to use content to turn customers into volunteer marketers. Join best-selling author and digital marketing celebrity Jay Baer, and he'll unveil his framework for Talk Triggers: content that creates word-of-mouth.
  • Increase Conversions with Demand Gen Strategies for a New Era of Connections
    Increase Conversions with Demand Gen Strategies for a New Era of Connections Craig Chappell, Head of Digital, FireEye & Val-Pierre Genton, VP, Product Marketing, BrightTALK Recorded: Feb 20 2018 49 mins
    Today, we expect everyone and everything to be connected. Always. In this connected economy, information is so easily accessible, that the relationship between buyers and sellers has been changed forever. The buyers are in control and they decide who they connect with, when, where and how.

    Join us for a live webinar as we discuss:

    - The shift in buying behavior
    - How buyers are self-navigating the sales process
    - The importance of personalized and interactive content to deliver business value
    - The need for marketing organizations to adapt
    - Why tracking and measurement is paramount to success in this new era
  • Recipes for Success: Skills You Need for Foundational ABM Campaigns
    Recipes for Success: Skills You Need for Foundational ABM Campaigns Rodrigo Fuentes, CEO & Co-founder of ListenLoop; Portia Mills, Founder & Chief Strategist of Great Eagle Markets Recorded: Feb 20 2018 58 mins
    The webinar will identify skills you need to setup modern marketing campaigns, using ABM as a lens to focus discussion on techniques, measurement, and pitfalls to avoid.

    In this session, we will:

    - Define ABM and the kinds of companies best suited to this approach
    - Discuss the kinds of tools and processes needed for the perfect ABM “recipe”
    - Discuss tips, tricks, and pitfalls when putting the ABM recipe together
  • How to 5 x your Sales Pipeline with LinkedIn in 2018
    How to 5 x your Sales Pipeline with LinkedIn in 2018 Rod Sloane Recorded: Feb 20 2018 46 mins
    Rod Sloane shares the best practices to leverage your profile and content to achieve success in 2018 on Linkedin.
  • The Evolution of Demand Generation: The Digital River Story
    The Evolution of Demand Generation: The Digital River Story Mike Thyne and James Recan Recorded: Feb 15 2018 40 mins
    The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways to make that happen. The combination of these two allows companies to focus on accounts that are most likely to buy, and to deploy customized tactics to each account.

    Join Mike Thyne, Senior Director of Performance Marketing for Digital River, and James Regan, CMO and co-founder at MRP, as they discuss how Digital River transformed its marketing strategy from broad-based demand generation to highly targeted account-based marketing.

    Here’s what you’ll know after this webinar:

    - How predictive analytics enables companies to do true ABM
    - How to develop, validate, and grow the ideal client profile (ICP) to focus efforts behind sales goals
    - How to put the right message in front of the right accounts
  • 2018 Marketing Priorities & Predictions
    2018 Marketing Priorities & Predictions David Pitta, CMO at BrightTALK Recorded: Feb 8 2018 54 mins
    Want to know what innovative B2B marketing leaders are focused on in 2018? We interviewed 8 marketing experts to understand how their strategies are evolving and what predictions will shape the future of the function.

    Hear from:
    Doug Sechrist, VP, Demand Marketing at Zenefits
    Kelvin Gee, Sr. Director, Modern Marketing Business Transformation at Oracle
    Tommy Jenkins, VP, Demand Generation at AvidXchange
    Sangram Vajre, CMO at Terminus
    Scott Vaughan, CMO at Integrate
    Julia Stead, VP, Marketing at Invoca
    Jason Seeba, VP, Integrated Marketing at Dynamic Signal
    Steven Wastie, CMO at Origami Logic

    Join David Pitta as he shares learnings from our experts, including:
    - Evolving go-to-market strategies with content and demand marketing
    - Focusing on how marketing influences the customer experience
    - Leveraging artificial intelligence today and in the future
    - Evaluating the changing landscape of marketing teams and resources
  • How to leverage location data to revolutionize customer engagement
    How to leverage location data to revolutionize customer engagement Jay Graves, CTO, Possible Mobile Recorded: Feb 6 2018 57 mins
    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

    Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

    In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

    During this webinar you’ll learn how to:
    * Boost engagement with real-time, location-based consumer engagement and experiences
    * Gain insight into the behavioral patterns of customers and prospects
    * Understand the future of location data for your business

    * David Bairstow, VP Products, Skyhook
    * Jay Graves, CTO at Possible Mobile
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook

    Sponsored by Skyhook
  • A New Model For Prospect Scoring: Separating Activity & Engagement
    A New Model For Prospect Scoring: Separating Activity & Engagement Ben Harrison, Managing Director @ Brainrider; Sam Brennand, VP Strategic Partnerships @ Uberflip Recorded: Feb 6 2018 39 mins
    Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time?

    Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help. Join them as they take a deep dive into lead scoring and learn:

    - The incorrect assumptions baked into Pardot's standard scoring model
    - How to move from an activity-based scoring model to an engagement-based scoring model
    - The secret sauce that a best-in-class Uberflip implementation can bring to Pardot
    - How to determine where in the sales and marketing funnel your prospects are, based on content engagement
    - How to build tailored drip campaigns that adapt to your prospects content engagement
  • From Tribal Knowledge to Common Knowledge: Practical Tips for Aligning Sales and
    From Tribal Knowledge to Common Knowledge: Practical Tips for Aligning Sales and Kathleen Pierce, Susan Felke, and Shauna Leighton Recorded: Feb 6 2018 38 mins
    Misaligned organizations can pose many risks for a life sciences organization, especially from a compliance and growth perspective.

    Sales enablement is transforming the future of alignment between sales and marketing. And as part of this trifecta, organizations can achieve 19% faster revenue growth and 15% higher profitability.

    Register for this webinar to learn from the Illumina and Seismic teams. Key insights include:

    - The current healthcare landscape and potential implications

    - Understanding the historic relationship between marketing and sales

    - How to bridge the gaps in marketing and sales alignment

    - Importance of utilizing analytics to provide transparency

    - How to create a compelling business case for sales enablement
  • ABM is a Team Sport: Stories from the Field
    ABM is a Team Sport: Stories from the Field Kristen Alexander, Jessica Fewless, & Rose Morabito Recorded: Feb 1 2018 59 mins
    You’ve seen the headlines. You’ve read the success stories. You know Account-Based Marketing (ABM) is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization?

    We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros. In this webinar, they will cover:

    -Their ABM campaign ideation, collaboration and measurement strategies
    -How they leveraged different teams to execute successful campaigns
    -Best practices for running integrated ABM campaigns
  • Growthhacking content creation to transform your business
    Growthhacking content creation to transform your business Ari Goldberg, Founder, RNMKR Mar 27 2018 5:00 pm UTC 60 mins
    When it’s used to curate, create, and deliver fresh content, artificial intelligence pushes the marketing content game to the next level. Your goal: Get the right content to the right people, when and where they want to see it. Machine learning is the key, saving you time, money, and guesswork.

    Machine learning can help you uncover not just what content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, AI can help you determine consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

    To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

    By attending thIs webinar, you'll learn how AI can:

    * Increase relevance for consumers across channels
    * Utilize propensity modeling to capture more customers
    * Boost content curation and creation using machine learning and NLP
    * Seize customer journey opportunities when they appear

    * Ari Goldberg, Founder + Chairman, RNMKR
    * Emerson Spartz, Founder, Dose
    * Peggy Anne Salz, Principal, Mobile Groove Consulting
    * Rachael Brownell, Moderator, VentureBeat
  • Reduce churn and maximize subscription revenue with machine learning
    Reduce churn and maximize subscription revenue with machine learning Emma Clark, Sr Product Manager, Recurly Mar 28 2018 5:00 pm UTC 60 mins
    Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.

    Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent.

    Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning.

    Don’t miss out!

    Registration is free.

    In this webinar, you’ll learn...
    * The power of dynamic retry logic, optimized for each individual invoice
    * The incremental lift that a well-designed dunning strategy can have on revenue
    * The key metrics every subscription business should understand to prevent churn
    * How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions.


    * Emma Clark, Director of Product, Recurly
    * Devin Brady, Data Scientist, Recurly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Recurly
  • Why you should give 25% of your customers the boot
    Why you should give 25% of your customers the boot Iain Lovatt Apr 5 2018 2:00 pm UTC 60 mins
    How do you make better marketing decisions? How do you make more, from fewer?

    First, you must learn who your most treasured customers are. These are the lifeblood of your business, who deserve VIP treatment.

    Then you must identify your worst customers. The small margin, resource-hoarders who literally aren’t worth your time.

    So don’t give them it. Fire them. It will be transformational for your business.

    On average, 25% of your customer base are poor performing - but how do you find your best and worst customers to begin with? Using an innovative customer insight service Blue Sheep calls Money Mapping.

    In this presentation, you’ll see how Money Mapping can revolutionise your marketing strategy and learn:

    -Why not all customers should be treated equally
    -The differences between your ‘treasure’ and ‘avoid’ customers
    -How assessing your customer database can lead to £millions in efficiency savings
    -How profiling your most profitable customers can uncover similar leads worth £billions
    -How Money Mapping can make your marketing more efficient, and profitable

    The presenter:

    Iain Lovatt is Founder and Chairman of Blue Sheep, and has been helping businesses improve their performance using data for over 30 years.

    Iain is a respected member of the data marketing community, having been chair of the IDM Data Council, on the board of the DMA, and is a Visiting Professor at the University of the West of England. In 2017, he was elected a representative for the Direct Commerce Association.
  • Step in Your Customers’ Shoes for Best Growth Through CX Tech
    Step in Your Customers’ Shoes for Best Growth Through CX Tech Lynn Hunsaker, Chief Customer Officer at ClearAction Continuum Apr 5 2018 3:00 pm UTC 45 mins
    Customer experience technologies play significant roles, yet it’s not uncommon for CX tech to actually make it harder to be a happy customer. To get it right, you need to look at customer experience technology not from an employee’s viewpoint, but from your customer’s perspective.

    For customer relationship management, automated customer interactions, customer loyalty, enterprise feedback management, customer communities, social media and other platforms, this presentation will show you how to get beyond a technology-centered definition of customer experience management to view things the way customers do, and to leverage CX tech to inspire customer-centered management company-wide in ways that customers will reward with enthusiastic recommendations and expanded spending with your brand.

    About the speaker
    Lynn Hunsaker is Chief Customer Officer of ClearAction Continuum, which centers businesses on customers by empowering marketing and customer experience teams to adopt customer-centric outside-in thinking and influence for accelerating growth. She led customer experience strategy at Applied Materials and Sonoco Products Company since the early 1990s where her roles included Voice of the Customer Manager, Customer Satisfaction Improvement Manager and Head of Corporate Quality. Lynn has authored 3 customer experience handbooks, including Innovating Superior Customer Experience, and she was author of the year in 2017 and 2015 on CustomerThink.com. She is past president of Silicon Valley American Marketing Association and currently on the Board of Directors for Customer Experience Professionals Association. Lynn co-founded the ClearAction Value Exchange, which helps companies crack the code to overcoming organizational barriers to success with customer-driven change initiatives.
  • Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social
    Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social Jean Ginzburg, CEO and Founder of JeanGinzburg.com Apr 5 2018 5:00 pm UTC 45 mins
    2017 was the year where digital ad spend has surpassed TV ad spend. Brands are switching their ad spend focus from TV, radio and print to digital.

    The majority of our audiences are hanging out online. But before we can market to them, first, we have to identify who is our target market. We will review how to create your customer avatar, identify their pain points and frustrations and pinpoint where the audiences are spending their time online.

    With the target market identified, we will create content to engage users with the branded content. We will discuss the trends in creating content and review the types of content applicable at different stages of the customer lifecycle.

    And now we are ready to disseminate this content on social media and engage with users. We will cover how to use social media to get your message across and connect with users who would be most likely to engage with your brand. The concept here is to engage, ascend the users to eventually become customers.

    Bio: Jean Ginzburg is a best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is also the CEO of Ginball. Ginball's clients range from brand name Fortune 500 companies to innovative start-ups.

    Jean launched her book Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing. The book is a #1 Amazon best-seller.

    Jean's digital industry specializations include Full funnel marketing strategy, Facebook Advertising, Customer avatar development, Sales and Marketing Automation and Social Media.

    Jean has been featured in numerous publications and as a radio and podcast guest. You can find the entire list here:
  • The Omnichannel is Table Stakes in 2018
    The Omnichannel is Table Stakes in 2018 Melanie Turek, VP of Connected Work, Frost & Sullivan Apr 5 2018 9:00 pm UTC 45 mins
    One of the best ways for companies to differentiate is by delivering a truly personal customer experience. In fact, today’s buyers have come to expect it. But customer interactions are happening on more applications and devices every day—so how do you ensure your customers get a seamless experience every time they contact your business, regardless of format or channel?

    This session will take a deep dive into the next-generation technology that lets companies deliver an omnichannel contact center—one that uses every customer contact point and all relevant back-office information to create truly joyful journeys.
  • Gaining Traction Across Digital Interactions
    Gaining Traction Across Digital Interactions Liz Miller, CMO Council Apr 18 2018 5:00 pm UTC 75 mins
    We are thrilled to announce the CMO Council’s upcoming live webcast, “Gaining Traction Across Digital Interactions.” Join us on April 18, 2018, at 10am PST/1pm EST as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements.

    Among the issues to be discussed are:
    ●The operational requirements between marketing and product teams that are needed to empower collaboration and maximize transactional communication impact
    ●Missed opportunities for marketers to maximize relationships through connected content strategies across critical touchpoints
    ●Strategies for advanced segmentation and precision personalization across each communication
    ●Unification across diverse organizational ecosystems to align brand experiences and calls to action
    ●Leveraging valued and opt-in communications in an age of heightened restrictions and regulations around privacy and customer data
  • How to Optimize Your B2B Webinar Strategy to Crush Your Goals
    How to Optimize Your B2B Webinar Strategy to Crush Your Goals Tara Robertson, Director of Revenue Marketing at Uberflip & Taylor Freitas, Marketing Programs Manager at BrightTALK Apr 24 2018 5:00 pm UTC 60 mins
    Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?

    Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:

    - How to optimize your webinar sign up process to get more registrants and how to get people to actually show up!
    - How to leverage your recorded webinars to drive leads
    - How to use paid amplification to drive even more MQLs from your webinar library