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Demand Generation

  • The Dreamforce Dialogues: Applying the Best of DF17 to your 2018 Event Strategy
    The Dreamforce Dialogues: Applying the Best of DF17 to your 2018 Event Strategy Angelina Elhassan, James Huddleston, & Lillian Bui Recorded: Dec 14 2017 57 mins
    Join Certain, Demandbase, and Radius as we discuss the ins and outs of our events strategy in a live webcast on Thursday, December 14th at 1pm. From the planning timeline to key successes and challenges, we’re taking a look behind the curtain.

    You’ll walk away knowing how to:
    -Strategize your presence at conferences & tradeshows to make the most impact
    -Measure leading indicators of success and KPIs post event
    -Allocate your budget in the best way possible
  • AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale
    AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale Damon Waldron, VP, Marketing, Protagonist & Babak Rasolzadeh, Director, Data Science, Protagonist Recorded: Dec 14 2017 12 mins
    Learn How AI Insights Help Marketers and Communications Execs Communicate More Effectively

    There’s a lot of talk today about Artificial Intelligence in the marketing world but is it really actionable or just a lot of noise? In this live webinar we dig into a real application of AI that’s being used by the top enterprises, foundations and US government agencies: Narrative Analytics. This approach mines billions of digital data points in online discourse and surfaces beliefs about brands, products, industries or any topic. Protagonist then builds strategies and playbooks around these beliefs so marketers, communications execs and even CEOs can communicate more effectively. In this lively webinar, Damon Waldron, VP of Marketing and Babak Rasolzadeh, noted data scientist and Head of Protagonist’s Data Science team dive into what Narrative Analytics is and how it’s having a profound effect on how organizations engage their audience.

    Join us to learn:
    - How AI brings out deep beliefs from online discourse, including news articles, social media, product reviews
    - Why traditional market research and social media monitoring isn’t enough
    - How organizations use Narrative Analytics to drive their messaging, positioning, content generation and much more
  • How to Build a Website that Makes the NICE List this Year
    How to Build a Website that Makes the NICE List this Year Jen Holtvluwer, Director of Digital Marketing at Cherwell Software Recorded: Dec 13 2017 48 mins
    According to a recent Accenture study, 94% of B2B buyers conduct online research at some point in the buying process. Is your online storefront up to par?

    As an entrepreneur or business owner, your website is a top priority. Join us for this live holiday-themed webcast that focuses on keeping your website off the naughty list and how to put your company ahead in the New Year. You will learn the 5 key areas to keep top-of-mind when either creating new or redesigning a current website.
  • How B2C Marketers are Sharpening Their Targeting with Professional Data
    How B2C Marketers are Sharpening Their Targeting with Professional Data Meredith Berninger, Senior Account Director, Data Partnerships at LiveRamp and Orlando Perez, Sr Director, Dun & Bradstreet Recorded: Dec 13 2017 33 mins
    Truth: Your customers’ professional attributes are just as important as their non-professional attributes. Career paths speak to who a person is - to their values and interests. When you know what someone does for a living or the company they work for, you have a better idea of their intentions and life trajectory. But these consumer insights are often forgotten when the marketing campaign is built and executed, which leaves money on the table.

    If you’re a data-driven marketer who is already using Household Income for targeting or a marketing leader who is ready to uplevel your targeting strategy, join LiveRamp and Dun & Bradstreet in a 30-minute webinar where you’ll learn:

    *How to marry personal and professional-level data for precision targeting
    *How professional-level data empowers better brand experience and campaign performance through examples
    *Is Professional-Level data right for your targeting strategy?: 3 Easy Questions
  • The Marketers' Countdown to GDPR - Are You Ready?
    The Marketers' Countdown to GDPR - Are You Ready? David Fowler, Head of Privacy & Digital Compliance Recorded: Dec 13 2017 41 mins
    There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare.

    That’s why we’re here! We want to help you make the transition easier by equipping you with the information and guidance you need to successfully move forward with your awesome marketing efforts to the EU.

    If you’re a global business, actively marketing to individuals in the European Union, join this webinar to learn:

    * An overview of the GDPR;
    * What your obligations are as you market to the EU, regardless of where you’re located;
    * What GDPR entails and how it affects marketers’ day-to-day responsibilities;
    * What regulations you’ll need to comply with; and
    * What resources are available to help you gather more information
  • Six Steps to Conquer the Robo Advisors
    Six Steps to Conquer the Robo Advisors Doug Randall, CEO and Founder of Protagonist Recorded: Dec 12 2017 28 mins
    How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It

    Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.

    In this webinar you'll learn:
    - Six steps to winning any narrative battle
    - Key consumer beliefs around robo advisors
    - How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
  • GDPHuh? A Data-Driven Marketer's Guide to GDPR
    GDPHuh? A Data-Driven Marketer's Guide to GDPR Ed King, Founder & CEO, Openprise, and Maggie Taylor Aherne, Director of Operations, KickFire Recorded: Dec 12 2017 49 mins
    Just what every marketer needs—yet another alphabet soup regulation to deal with that takes time away from your most exciting initiatives.

    No need to panic, though. We’ll boil it down to what you need to know as a marketer. The General Data Protection Regulation (GDPR) takes effect in May 2018. In this webcast, speakers from Openprise and KickFire team up to share:

    - What GDPR is and why it matters
    - Concrete steps you need to take as a marketer to gain compliance
    - The top misconceptions you’re likely to hear around the water cooler
    - Case studies about the approach leading marketing teams are taking

    We’ll save you from dozens of 10-point font legalise and focus on the practical considerations. Don’t forget to bring your questions!
  • The Value of Social Listening: Tapping into your Customers’ Online Lives
    The Value of Social Listening: Tapping into your Customers’ Online Lives Melanie Turek, VP of Connected Work at Frost & Sullivan Recorded: Dec 7 2017 46 mins
    Engaging with users on social media is critical, but so is listening. Just like in real life relationships, you will learn a lot more about your target audience if you pay close attention to what they are “saying”—to you, or to (and about) someone else (yes, even your competition).

    This session will highlight the key trends in enterprise social, and explain how to leverage these new media to better understand and connect with your audience—and use the resulting data to strengthen your products and services.
  • In Search of the Golden Leads: A Discussion with Samantha Chow and LexisNexis
    In Search of the Golden Leads: A Discussion with Samantha Chow and LexisNexis Samantha Chow - Senior Analyst Aite Group and Stephen Guerra, Director Acquisition & Retention LexisNexis Risk Solutions Recorded: Dec 7 2017 56 mins
    Reaching the right insurance prospects, at the right time should be easier than ever before. However, this is not necessarily the reality. Despite increased data resources and analytic capabilities, insurance marketers continue to struggle to sort the wheat from the chaff when it comes to lead quality. This was just one of the findings in a recent Aite Group industry report titled ‘Lead Generation in Insurance: In Search of the Golden Leads,’ authored by Senior Analyst Samantha Chow. During this webinar Chow will uncover the findings of her report with LexisNexis Risk Solutions and discuss some of the innovative solutions available today for insurance carriers.
  • How to Build a Lead-Generating Social Media Plan
    How to Build a Lead-Generating Social Media Plan Renee Jones, Sr. Director of Marketing at BrightTALK & Taylor Freitas, Marketing Programs Manager at BrightTALK Recorded: Dec 7 2017 49 mins
    While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers say that social media is important to their business, according to the Social Media Examiner.

    Whether it’s paid or organic, B2B or B2C, having a strategic social plan is key to seeing results from your social media efforts. In this webinar, you’ll learn how to:

    - Build a complete social media plan for promoting your content (including downloadable templates)
    - Craft trackable messages to generate leads through social media
    - Enable and inspire your sales team to share your content
  • Everything You Need to Know About Referral Marketing to Maximize Conversions
    Everything You Need to Know About Referral Marketing to Maximize Conversions Arlen Robinson, COO, OSI Affiliate Software Recorded: Dec 7 2017 49 mins
    Referral marketing has quickly become one of the top marketing channels used by businesses in virtually every industry and market niche. To ensure that your referral program stands out from your competitors, there are several key strategies that you must follow to insure success.

    Join us at the BrightTALK Social Media Marketing Summit to discuss some of the best referral marketing strategies to maximize your conversions. We will not only be defining the current referral marketing space, but will be detailing the following strategies for success:

    - How to create viral loop
    - Creating symmetrical rewards
    - How to effectively target influencers
    - Optimizing your referral landing page
    - Leveraging guest blog posts
    - Being transparent to your partners
  • Influencer Marketing: It’s Not Just for B2C Brands
    Influencer Marketing: It’s Not Just for B2C Brands Alison Munn, Digital Marketing Lead, Cherwell Software Recorded: Dec 7 2017 40 mins
    50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!

    In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.
  • Data-Driven Storytelling for Winning Facebook Conversion
    Data-Driven Storytelling for Winning Facebook Conversion Patrick Costello, Chief Strategy Officer & Co-Founder, Naytev Recorded: Dec 6 2017 44 mins
    It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

    Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

    In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

    Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.
  • How Facebook Advertising Can Drive Calls and Real-World Engagement
    How Facebook Advertising Can Drive Calls and Real-World Engagement Juan Venegas, Director of Marketing, Telmetrics & Janet Janzen, Digital Marketing Specialist, Telmetrics Recorded: Dec 6 2017 32 mins
    In recent years, social media advertising has evolved from generating mere clicks to websites to generating leads with a high probability to buy. The latest development in this evolution has been to promote calls and messages as a way to engage with ads. In this summit, we’ll cover why calls and texts should be an important part of your social strategy and why call tracking technology is a must for Facebook Ads that drive calls. Expect to learn about strategies to get the most out of social calls and messages, call tracking tactics you can use today and some surprising data on calls and social.


    Presenter Info:

    Juan Venegas, Director of Marketing
    With 12-years of experience in marketing, Juan has a deep understanding of digital marketing strategy as well as a proven track record in creating successful performance-driven online marketing programs for consumer and business markets.

    Janet Janzen, Digital Marketing Specialist
    Janet Janzen is knowledgeable in all aspects of digital marketing from SEO, paid advertising, call tracking and analytics, as well as CRM management.
  • Your Customers, Your Brand: Transforming Brands with Customer-Centric Marketing
    Your Customers, Your Brand: Transforming Brands with Customer-Centric Marketing Cindy Vandecasteele, NGDATA ; Jeroen Bronselaer, Telenet ; Liz Miller, CMO Council Recorded: Dec 6 2017 64 mins
    A CMO’s success often hinges on the success of the brand to drive business and grow revenue. Because of this, the CMO is in a unique position to optimize growth by meeting the demands of their customers while driving and advancing digital transformation. But transformation for technology’s sake will not advance the business. To be successful in today’s highly competitive market, the customer needs be front and center – the CMO must lead a truly customer-centric revolution.

    Customer centricity is about building relationships, conversations and service around the needs, preferences and actions of individual customers on an ongoing basis. By putting customers first and meeting their expectations across all channels, you can deliver exceptional experiences that drive retention and build loyalty. The key is to deliver a consistent, seamless experience across all touchpoints, and ensure that all interactions are relevant to each and every customer.

    To accomplish true customer-centric marketing, you must understand each customer at the individual-level, down to their individual Customer DNA, and be able to rapidly take action on those insights.

    Join the CMO Council as we welcome experience and data expert, Cindy Vandecasteele, NGDATA’s VP of Product Strategy, and Jeroen Bronselaer, Senior Vice President Residential Marketing at Telenet, as they share their own experiences in transforming a brand with customer-centric marketing.

    Key takeaways will include:

    •How customer-centric marketing impacts the whole organization
    •Why customer-centric marketing matters in today’s omni-channel, always-connected world
    •The challenges and benefits of customer-centric marketing, and how you can put it into action
    •Mapping the individual Customer DNA and turning that knowledge into profitable action
  • What’s Next in Modern Marketing? Knowing Those Who Matter with AI-Built Insights
    What’s Next in Modern Marketing? Knowing Those Who Matter with AI-Built Insights Amisha Sethi, Vice President of Global Marketing, Frrole Inc. and Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc. Recorded: Dec 6 2017 38 mins
    What would you know about a person from his email ID or location? How would you understand the person on the other end of the conversation or meeting?

    The deep understanding of consumers or customers beyond the superficial layer is soon going to be not just a ‘good to have’ but also a basic hygiene for a successful and long-lasting relationship. Be it striking up a conversation with a prospect, merely handling customer queries, or finding the right candidate to hire for the available marketing role, the use of profile enrichment is finding paramount importance in sustaining healthy engagements with those who matter.

    Explore the world of AI and its endless possibilities to know people around you better.

    Key takeaways:
    - What are AI-built individual deep insights?
    - Latest trends in marketing using AI
    - How to improve segmentation and personalize communication
    - How to take better marketing decisions using a 360-degree individual profile

    About the Presenters

    Amisha Sethi, Vice President of Global Marketing, Frrole Inc.
    Amisha has worked in leadership roles with global giants like Airtel, BlackBerry and Air Asia amongst many others. In addition, a bestselling author of the book "It doesn't hurt to be nice", she is an executive scholar from Kellogg School of Management, Northwestern University, Chicago.

    Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc
    Amar has worked closely with products in reputed firms like Nokia, Trilogy and Hewlett Packard until he found his true passion and co-founded Ciafo. This was the beginning of his entrepreneurial journey and later on, he went to establish Frrole. A Machine Learning aficionado and limit-pusher, he is an MBA graduate from the Indian Institute of Management, Kozhikode.
  • Facebook Messenger Marketing 101: Generating Profits With Bots
    Facebook Messenger Marketing 101: Generating Profits With Bots Ben Parr, Co-founder and CMO, Octane AI Recorded: Dec 5 2017 42 mins
    1.3 billion people use Facebook Messenger, and every business needs to communicate with their customers on this critical channel. In this webinar, Ben Parr -- Co-founder of Octane AI, Author of Captivology, former Mashable Editor, and Forbes 30 Under 30 -- will dive into specific strategies for generating leads and profits with Messenger marketing and bots.
  • Create Your 2018 Social Media Plan
    Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Recorded: Dec 5 2017 60 mins
    Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

    Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

    Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

    Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

    In this webinar, participants will learn how to:

    - Identify the core platforms that will be useful at their business
    - Examine what the business has done on those social media platforms
    - Examine what competitors have done over the past year
    - Integrate new technologies trends and demographics
    - Hold brainstorming sessions with social media team members and other key staff members.
    - Compile their activities into their overall social media plan
    - Write a strong summary/pitch that demonstrates how the plan will be put into action

    Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.
  • Exploring the Opportunities of Prescreen Marketing for Insurance Acquisition
    Exploring the Opportunities of Prescreen Marketing for Insurance Acquisition Rick Schlegelmilch - Senior Acquisition & Retention Consultant, LexisNexis Risk Solutions Recorded: Nov 30 2017 45 mins
    Prescreen credit can help insurance marketers maximize the effectiveness of their acquisition campaigns by identifying the best prospects for your business based on their risk profile. Join us for this informative webinar as Senior Acquisition & Retention Consultant, Rick Schlegelmilch explores the unique opportunities presented by prescreen credit. Rick will also provide the latest updates on new and highly predictive scores and attributes available from LexisNexis Risk Solutions.
  • How AI is Maximizing Lead Conversions, with Kerry Cunningham of SiriusDecisions
    How AI is Maximizing Lead Conversions, with Kerry Cunningham of SiriusDecisions Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica Recorded: Nov 28 2017 58 mins
    The Demand Unit Waterfall is a powerful guiding tool for marketers, but it’s completeness leads to a complexity that was, until now, inherently impossible to manage completely. The good news is that Artificial Intelligence (AI) services have emerged that empower marketers to wrestle down complexity and maximize throughput of qualified leads to Sales.   

    In this webinar, Kerry Cunningham of SiriusDecisions  and Gary Gerber of Conversica will expose the characteristics of companies that successfully maximize their sales leads, and describe how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer. Attendees will learn:

    - Why the Demand Unit Waterfall approach is superior to many earlier methods
    - Why artificial intelligence is the breakthrough technology with which to leverage it
    - How combining the two can rapidly make any marketing organization far more effective
  • How to Create a High Performance Marketing Plan with Marketing Automation
    How to Create a High Performance Marketing Plan with Marketing Automation Linda West, Sr. Director, Act-On Software Recorded: Nov 28 2017 32 mins
    Four out of five B2B buyers start their journey with a web search. Nearly three-quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?

    Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.

    Hear from Act-On’s B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.

    Watch this on-demand webinar and learn to:
    * Map your goals to customer lifecycle stages.
    * Innovate through new channels, tactics, and content.
    * Identify the technical systems needed to support your activities.
    * Develop KPIs and reports that prove value to the C-suite.
  • Building Successful Collaboration Between Insurance Marketing & Underwriting
    Building Successful Collaboration Between Insurance Marketing & Underwriting Sandeep Kharidhi & Janelle Jenkins Recorded: Nov 16 2017 40 mins
    You know the old saying - marketing wants to write every prospect: meanwhile underwriting wants to reject every prospect. Insurance marketers exist in a challenging and dynamic environment - seeking to strike the elusive balance between sales quotas and underwriting expectation.
    Join us at this session to learn:
    •Key findings of our recent LexisNexis study of insurance marketers, underwriters and product managers from top personal lines carriers.
    •Unique insight into the opportunities that exist for greater collaboration throughout the policy life cycle.
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Mary Anne Hensley, CMO Council; John Timmerman, Teradata; Peter Francis, T-Mobile Recorded: Nov 16 2017 63 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • Inbound and Outbound Marketing: Creating a dual-powered Adaptive Journey
    Inbound and Outbound Marketing: Creating a dual-powered Adaptive Journey Adam Mertz, Director of Product Marketing at Act-On Software Recorded: Nov 16 2017 56 mins
    Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem. Join this on-demand webinar to learn about:

    * The results of a new Inbound vs Outbound effectiveness benchmark report
    * Top inbound and outbound tactics & investment opportunities
    * How to successfully integrate both strategies into your marketing plan
    * The critical role that content plays in bridging the inbound/outbound gap
    * Leveraging technology to measure success
  • 6 ABM Programs to Consider
    6 ABM Programs to Consider David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen, Will Waugh, Consultant at DemandGen Recorded: Nov 1 2017 58 mins
    In Part 3 of our webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn:

    •How the ABM lifecycle is different from traditional lead management
    •How to develop an account-based marketing strategy
    •How to get started with specific ABM programs, including dynamic content, nurtures and ad/website targeting