Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.
James Carter, Senior Sales EngineerRecorded: Jun 18 201930 mins
More than half the content on modern websites comes from third-party services. While this enables businesses to easily leverage personalization, tracking, and other advanced functionality like live chat — this also means that a website must rely on performance and security of third parties.
Finding a way to manage and monitor these services is critical to ensuring the performance and reliability of your website. However, many organizations struggle since multiple teams can add new third-party services which exist outside of your dedicated monitoring and control systems.
Andre Priebe, CTO, iC Consult GroupRecorded: Jun 14 201957 mins
When it comes to integrating mobile apps into the single sign-on environment, conflicts of interest often arise between designers, IT security, and what the customer really wants.
What influence does the chosen login procedure have on security, and which approaches have proven themselves in practice? What compromise could satisfy the customer and still offer a sufficient level of security? Discover current best practices and find out what role OAuth 2.0 plays in them.
1. Conflict of interest – designer, end customer, and IT security
2. Influence of login method on user satisfaction
3. Security assessment
4. Best practices, procedures, and recommendations
5. OAuth 2.0 as a possible solution
Andre Priebe, CTO, iC Consult GroupRecorded: Jun 13 201961 mins
Wenn es um die Integration von Mobile Apps in die Single Sign-On-Umgebung geht, dann entstehen oft Interessenskonflikte zwischen Designern, der IT-Sicherheit und dem, was der Kunde wirklich möchte.
Welchen Einfluss hat das gewählte Login-Verfahren auf die Sicherheit und welche Ansätze haben sich in der Praxis bewährt? Wie kann ein Kompromiss aussehen, der sowohl den Kunden zufriedenstellt, aber trotzdem ein ausreichendes Sicherheitsniveau bietet? Erfahren Sie, welche Best Practices es gibt und welche Rolle OAuth 2.0 dabei spielt.
Interessenskonflikt – Designer, Endkunde und die IT-Sicherheit
Einfluss der Login-Methodik auf die Benutzerzufriedenheit
Best-Practices, Vorgehensweisen und Empfehlungen
OAuth 2.0 als Lösungsoption
Ben Slater, Chief Product Officer, InstaclustrRecorded: Jun 11 201928 mins
Gain confidence to build on open source Apache Cassandra
Introducing the Instaclustr Open Source Certification Framework and Certified Apache Cassandra. Learn about Instaclustr's new Open Source Certification Framework and first certified product, Apache Cassandra. The certification framework aims to build on Instaclustr’s extensive open source experience to provide additional assurance to companies that the open source software they are building on is robust and well supported. This webinar will explain the details of the framework and the certification process for Apache Cassandra.
Bio: Ben Slater, Chief Product Officer at Instaclustr. As Chief Product Officer, Ben is charged with steering Instaclustr’s development roadmap and overseeing the product engineering, production support, open source and consulting teams. Ben has over 20 years experience in systems development including previously as lead architect for the product that is now Oracle Policy Automation and over 10 years as a solution architect and project manager for Accenture. He has extensive experience in managing development teams and implementing quality controlled engineering practices.
Maltie Maraj, Senior Counsel, Tealium & Ted Sfikas, Director, Solutions Consultants, NA & LATAMRecorded: Jun 11 201961 mins
In just 7 months from now the California Consumer Privacy Act (CCPA) will go into effect. This new privacy legislation is slated to be one of the toughest data privacy laws in the US and reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.
Most brands are quickly trying to ramp up and understand how to comply for CCPA but are left wondering what CCPA means for them, what the differences are between CCPA and GDPR and what key initial steps towards compliance they need to be taking.
The CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals. Hear from both a legal and a technological perspective and earn:
- The differences between GDPR and CCPA
- How crucial it is to have your customer data governed in an automated fashion to ensure compliance with both laws
- What specific rights each regulation focuses on
- The legal and technologist approach to ensuring compliance with both
- How ensuring the vendors and martech solutions you’re working with can help ensure compliance and overall data governance
David Loshin, TDWI Deepa Sanker, InformaticaRecorded: Jun 9 201961 mins
As the volume of data across enterprises continues to grow exponentially, organizations are looking to cloud data warehouses for scalability, flexibility at lower costs. But moving to a cloud data warehouse requires planning and a strategic approach.
In this upcoming webinar, join David Loshin from TDWI along with Deepa Sankar and Nassir Khan from Informatica for a discussion of best practices to achieve faster time-to-value from cloud data warehousing.
- Economic benefits of cloud data warehousing
- Core capabilities for modernizing your data warehouse in the cloud
- Why a comprehensive integration platform as a service (iPaaS) plays a key role in success
Taylor Wheeler, Director of Digital Sales for V Digital ServicesRecorded: Jun 5 201958 mins
For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.
Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.
On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:
- Organic and Local Search (SEO)
- Hyper-targeted Device ID technology
- Website Development in the Cannabis space
You will also be able to review some case studies that showcase each of these platforms.
Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
Tim Madigan, VP, eCommerce at Tyson Foods & Alex Murray, Digital Director at Lidl UKRecorded: Jun 5 201951 mins
Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.
In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:
•The confluence of trends, new players and events fueling this revolution
•How customer journey “shopping modes” are critically different in grocery
•How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
•Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
•How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”
Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital ServicesRecorded: Jun 5 201959 mins
As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
Consumers today expect their purchases to be delivered when and where they want them. By providing up-to-date, available delivery options at the point of purchase, retailers are able to build brand differentiation and loyalty with targeted and personalised delivery choices.
In this webinar, we will highlight the importance of providing flexible and varied customer delivery options, and look at MetaPack’s new Delivery Options Benchmark report, which gives insight into the range of delivery options provided by 52 global retailers and brands in the UK, US, France, Germany, Spain and Canada.
Antony Edwards, COO, EggplantRecorded: May 30 201943 mins
No matter how carefully you design and build your software, people will stubbornly refuse to stick to the happy paths you’ve carefully laid out for them. It’s why exploratory testing is so important. Do something unexpected, because your customers certainly will.
The trouble is that it’s an overwhelming task. Test automation solves a big part of the problem – especially if you can add a dose of AI that actively seeks out bugs. But what if you could draw on real, live customer data to drive your testing?
Join Eggplant COO Antony Edwards and learn how to make the most of a massive, largely untapped resource, and deliver testing that truly reflects how people use your software.
Chris Slovak, VP Global Solutions, TealiumRecorded: May 29 201942 mins
It’s crucial that organizations start focusing more on people, and less on campaigns, when it comes to launching successful personalization strategies that exceed customer expectations. Most brands are focusing on leveraging Campaign Orchestration to enable personalization with their data, however, the secret weapon to really connecting data between multiple teams, tools and technologies is Customer Data Orchestration.
Confused as to what each approach is? And why one is more impactful for your business than the other? We don’t blame you as both approaches aim to capture and synchronize customer data across multiple technologies in the hopes of delivering more relevant and personalized experiences for customers.
Join to learn the differences between Customer Data Orchestration and Campaign Orchestration, as well as:
- Why personalized experiences are so important to the customer journey
- How to see data as an asset (and leverage people, technology and processes) to see it as your company’s greatest competitive advantage
- Key benefits and differences between Customer Data Orchestration and Campaign Orchestration (and which strategy your brand should be employing)
- How to put Customer Data Orchestration into play in your organization
- Use case examples of why Customer Data Orchestration is so crucial to a brand’s personalization success
Andre Priebe, CTO, iC Consult GroupRecorded: May 28 201957 mins
Customer Identity & Access Management and API Management - A symbiotic relationship
Customer Identity & Access Management and API Management are known as business enablers. But, in combination, they are even more than the sum of their parts.
Learn how the digital identities of your customers and your APIs infiltrate your customers’ digital ecosystems to further engage them with your business. Understand why sharing control with third parties and external developers is essential to this approach, and why compliance with standards is a prerequisite.
- API Management is the key technology allowing you to become part of your customers’ digital ecosystems
- External developers are the key players in an API Management solution
- Customer Identity & Access Management and API Management accelerate each other
Andre Priebe, CTO, iC Consult GroupRecorded: May 27 201960 mins
Kunden Identity und Access Management und API-Management - Eine symbiotische Beziehung
Customer Identity & Access Management und API Management sind als Business Enabler bekannt. Aber in Kombination sind sie sogar mehr als die Summe ihrer Teile.
Erfahren Sie, wie digitale Identitäten Ihrer Kunden und Ihrer APIs das digitale Ökosystem Ihrer Kunden infiltrieren, um sie noch stärker an Ihr Unternehmen zu binden. Verstehen Sie, warum die Weitergabe von Kontrolle an Dritte und externe Entwickler der Schlüssel zum Erfolg dieses Ansatzes ist und dass die Einhaltung von Standards Voraussetzung dafür ist.
Die zentralen Thesen:
· API-Management ist die Schlüsseltechnologie, um Teil des digitalen Ökosystems Ihrer Kunden zu werden
· Wichtigste Akteure einer API-Management-Lösung sind externe Entwickler
· Customer Identity & Access Management und API Management beschleunigen sich gegenseitig
Andy Wyatt, Sr. Product Marketing Manager, InstartRecorded: May 22 201936 mins
Regardless of how web skimmers infect your website, preventing your customer's personal information like credit card numbers, social security numbers, passwords and more from being skimmed is the only way to actually protect your website and your customers.
In this webinar, we’ll cover:
-How web skimming attacks like Magecart work and how they are notably different than traditional breaches
-How this vulnerability is impossible to solve with the current security tools and infrastructure
-Why preventing data exfiltration from the browser is the only way to fully protect yourself from web skimming attacks.
This webcast from the BRC, in association with PwC, will help retailers navigate the complexity of current legislation. It will give practical advice on how to manage risk as the legislation evolves and will bring all this to life with a number of case studies.
Andy Wyatt, Senior TechnologistRecorded: May 16 201944 mins
Don’t let third-party code (continue to) steal your customer information.
While 2018 was the year of GDPR, the new California Consumer Privacy Act (CCPA) is coming in 2020 and chances are your web apps are still not fully compliant. Both of these privacy regulations require that businesses take adequate precautions to protect customer information and prevent unauthorized access. Unfortunately, third-party tags or scripts in your web apps make it difficult to comply with this requirement.
All third-party code included in your web apps executes in the browser and has access to the same cookies and form fields that your first-party code does, leaving your customers’ data at risk for exfiltration through formjacking or cookie stealing. If you don’t take steps to prevent third parties from accessing sensitive information that customers enter on your website, you won’t be compliant.
The unfortunate reality is that the web was not built with privacy in mind, but there are ways to secure your customer data.
In this webinar, we’ll cover:
- The current ‘backdoors’ that exist in your web apps due to third-party code
- Why existing tag management and security measures are not enough
- How to defend customer information from being leaked from your web apps
Gareth Smith, CTO, Eggplant; Joel Montvelisky, Chief Solution Architect, PractiTestRecorded: May 16 201915 mins
Eggplant and PractiTest are joining forces to give testers and test managers better control of their projects, and the capacity to provide complete visibility to their stakeholders.
Join this webinar find out how you could benefit from this integration.
Eggplant’s Digital Automation Intelligence is an AI-driven test automation solution that can test the full customer experience, actively hunting bugs, predicting the quality of releases, and using intelligent image recognition to test through the eyes of the user.
PractiTest provides a Test Management system for your QA and Testing process. This allows you to control your testing tasks while getting complete visibility of your results, and most importantly, release your products in a professional way.
Now that these systems will work together seamlessly, you can have greater control over all your testing, providing everyone in the project with the information they need, in the format they expect it, and at the time they require it.
This webinar will give you an overview of both solutions and include a practical demonstration that will show you what you can expect to gain by integrating them.
Experian's: Mike Sheridan, Client Director, Wealth, Life & Pensions, and Mark Pearce, Strategic Business Development DirectorRecorded: May 15 201933 mins
The introduction of the Pensions Dashboard presents a transformative opportunity for the pensions industry, driving greater public engagement and boosting long-term savings.
To ensure success, it’s vital that from the outset users can easily validate themselves and only the correct data is shown to the correct person. Inaccurate data going into the dashboard will result in a poor outcome for customers, potential penalties for the providers, and customers will be unlikely to return to the dashboard as a result.
Experian’s work with Pension Providers has shown data quality to be challenge for the industry. It’s essential Pension Providers tackle this challenge and focus on improving the quality of their customer data for the dashboard to be a success, and providers to reap the benefits.
Join this webinar to hear from Experian pension specialists as they discuss:
· Key takeaways from the DWP’s Feasibility Report
· Data challenges facing pension organisations
· Why data quality is key to Pension Dashboard success
· What steps you can take to begin to address your data quality challenges
Andy Wyatt, Senior Product Marketing Manager, InstartRecorded: May 15 201942 mins
How to audit your current website and tags for potential third-party issues.
In this webinar, you'll learn about:
- Common issues third-party services cause
- How to audit your website and third-party services for potential issues
- What can be done when a third-party service causes a performance, reliability or security issue
For U.S. retailers and brands looking to expand globally and grow their revenue, the European market is attractive. Entering and expanding in Europe is challenging, but with the right guidance and preparation, it can be both achievable and lucrative. Cross-border retailers who can provide a superior delivery experience will be able to succeed in building customer loyalty and benefit from consumers with an appetite for e-commerce.
In this webinar we’ll look at MetaPack’s recently published guide which provides insight into the European market, highlighting the complexities and offering guidance for U.S. retailers and brands.
This is a must-attend webinar for retailers and brands interested in their cross-delivery strategy.
Ever found yourself daunted at the prospect of organizing an event? Do you think something is missing from your event marketing strategy?
We get it, promoting an event can be stressful at the best of times. That's why we'll show you how to stand out of the crowd and capture people's attention using Engagement Cloud.
Join our Engagement Cloud expert, Dominic Thomas, as he shows you the answers to your problems! He'll show you just how easy it is to set-up your event strategy in the platform, so you can sit back, relax and watch the registrations flood in!
During the webinar, you'll learn how to:
- Set-up surveys & forms to collect registrations, enrich customer profiles and send post event surveys
- Segment your data and target the right audience for your event
- Maximize your promotional activity with email
- And so much more!
Peter Scott (WIPR), Federico Rizzo (Diadora), Alessia Parassina (Brandstock)Recorded: May 7 201951 mins
In this webinar, we'll discuss the best approaches to IP portfolio management, hearing from industry on what they consider best practice and looking at potential solutions to help you manage your portfolio effectively.
As IP rights increase in importance to businesses, so do the threats to them, the costs of maintaining them, and the complexity of making good decisions about how to direct and manage them. This webinar will help you understand what strategies are available, and how to ensure that portfolio management is resource and cost-effective in your organisation.
Matthew Clark, VP of eCommerce & Digital Marketing, Premier FarnellRecorded: May 1 201960 mins
EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell
What does it take to successfully deliver a digital experience for the B2B market?
While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.
In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.
The must-haves include:
• Robust, shoppable product catalogue.
• Rich, well-structured content.
• Optimized site-search, chatbots, and product recommendations.
• Real value for shared customer information.
Stephan Zoder, Informatica Sr Dir Industry Consulting and Malik Azeez, Paradigm Technology Dir of PIMJun 25 20196:00 pmUTC52 mins
In far too many manufacturing organizations, data is treated as overhead instead of a strategic advantage. In this webinar, Informatica and Paradigm Technology will explore the convergence of Operational and Information Technology and how data management plays an integral part in realizing key benefits from business-transformational projects. In order to support an Industry 4.0 world, a Data 4.0 precursor is a must-have requirement.
Apache Kafka, Apache Cassandra and Kubernetes are open source big data technologies enabling applications and business operations to scale massively and rapidly. While Kafka and Cassandra underpins the data layer of the stack providing capability to stream, disseminate, store and retrieve data at very low latency, Kubernetes is a container orchestration technology that helps in automated application deployment and scaling of application clusters. In this webinar, we will discuss how we architected a massive scale deployment of a streaming data pipeline with Kafka and Cassandra to cater to an example Anomaly detection application running on a Kubernetes cluster and generating and processing massive amount of events. Anomaly detection is a method used to detect unusual events in an event stream. It is widely used in a range of applications such as financial fraud detection, security, threat detection, website user analytics, sensors, IoT, system health monitoring, etc. When such applications operate at massive scale generating millions or billions of events, they impose significant computational, performance and scalability challenges to anomaly detection algorithms and data layer technologies. We will demonstrate the scalability, performance and cost effectiveness of Kafka and Cassandra, with results from our experiments allowing the Anomaly detection application to scale to 19 Billion anomaly checks per day.
James Martin, Crime and Security Advisor, BRC & Giles Taylor, Head of Data & Cyber Security, Data Services, Lloyds BankJun 26 20191:00 pmUTC60 mins
In a world of increasing digitalisation, where homes, businesses and wider infrastructure are more connected than ever, the impact associated with cyber-attacks is growing.
Cyber threat to business should be taken seriously, The BRC Crime Survey 2019 reported that between 1st April 2017 to 31st March 2018 the combined cost of spending on crime prevention and losses from crime to the industry was £1.9 billion, and although retailers are spending 17% more on cybersecurity than last year, nearly 80% of the retailers surveyed have seen an increase in the number of attacks and/or breaches.
BRC and Lloyds are coming together to support BRC members to understand and manage their financial exposure to potential cyber-attacks.
This webinar will discuss the evolution of the cyber threat and will help prepare retailers on the steps they can take not only to prepare but how to both respond and recover financially and operationally from an attack.
Digital Transformation is dead! As you plan your journey, one of the first steps is to think about what needs to be done, why and how. The webinar presents 3 ways to navigate your way without losing track of your goal(s).
Each path has its own set of focus areas. Irrespective of he approach you take, their are 6 dimensions of transformation that you must plan around to be successful.
Ted Sfikas, Director of Solutions Consultants, North America and LATAM, TealiumJun 27 20193:00 pmUTC47 mins
Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.
In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.
In today's world, like it or not, your documentation is part of your company's overall digital experience. The goal of your content must be to provide relevant answers to technical questions about your product as quickly as possible. In most tech-related businesses, technical content resources make up the large majority of content assets across your web presence, providing potential for the greatest impact on the overall digital experience and customer satisfaction. In this session we will demonstrate how taxonomy helps you to facilitate that excellence in personalized content delivery.
Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin Software for this free, one-hour webinar.
Tim Hobbs, DevOps Evangelist, iC Consult GroupJul 3 20193:00 pmUTC60 mins
IAM products are highly configurable systems tailored to the diverse needs of customer environments and applications. Modern applications require short development cycles and IAM systems that can be adjusted at the same pace. Modern data centers are configuration-driven, resilient environments designed to meet rapidly changing application needs, and modern IAM solutions must be in line with this paradigm.
Introducing traditional IAM products into cloud containers is not a simple "lift and shift" operation, as it once was with the virtual machine infrastructure. Today's micro-service-enabled, service-mesh-oriented infrastructure expects simple, resilient, self-discovery services instead of brittle monoliths that rely on manual configuration.
Operating IAM products with a DevOps setting in terms of automation, repeatability, and continuous improvement is possible through close collaboration between IAM, application, and infrastructure experts.
In this webinar, with experts from PwC, we will discuss progress with regulatory reform, delve into the complexity of the current legislation and provide practical advice on how to manage risk as the legislation evolves (including the current NMW consultation), all brought to life with a number of case studies.
Ty Gavin, VP of Software Development, TealiumJul 10 20194:00 pmUTC60 mins
The GDPR and CCPA have put digital privacy at the forefront of consumers’ concerns. With its Intelligent Tracking Prevention (ITP), Apple is leveraging consumer concerns to promote the security of their browser, Safari.
The question for marketers and data professionals is whether ITP’s changes to cookies will alter their data and analytics strategies. When Apple first introduced ITP in 2017, it disrupted third-party ad tech companies and their ability to create cross-site tracking. With ITP 2.x this year, Apple has updated how Safari, the most popular mobile browser in the U.S., handles first-party cookies.
The changes to first-party cookies will have a big impact on personalized mobile campaigns for seasonally-driven industries and campaigns in mobile browsers (i.e. Safari). Short-term workarounds are available to digital marketers, but they may be quickly undone as Apple works to clamp down on them in subsequent updates.
Join this webinar and learn how to build a better long-term strategy that balances the customer experience with customer privacy, as well as:
- A deeper understanding of ITP’s limitations
- Gaining clarity on the true impact it has on analytics
- Key strategies to improving implementation of first-and-third-party cookies
now and in the future
- Ideas for Customer Experience and Marketing teams to improve cookies-related experiences like authentication
Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information ScienceJul 10 20195:00 pmUTC60 mins
Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?
Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.
Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.
You will learn:
1.Good governance is empowering, not (only) a “necessarily evil”
2.The Effective As: Automation, Assignment, Attitude
3.Analytics for achieving fast failure (and recovery)
Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.
Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
As Railinc modernizes its data infrastructure, critical data has become distributed across Oracle, data lake and tools like SAS, and business users have been challenged to find and understand the data they need. Railinc embarked on a major effort across business & IT to address this problem by cataloging all data assets and adding business context to the data to enable easy search and discovery. Confidence in the data was improved through visibility into how datasets were created and business descriptions and tags that added business context, along with a focused/phased approach to drive business user adoption. Railinc will share valuable lessons and best practices related to both: (1) deployment and scaling; (2) driving business user adoption.
Dr. Heiko Klarl, CMO, iC Consult Group und Dietmar Kenzle, RSD DACH & EE, Ping IdentityJul 15 20192:00 pmUTC60 mins
Die digitale Transformation, weltweite neue digitale Geschäftsmodelle und technologische Trends wie künstliche Intelligenz werden die Kundenbeziehungen revolutionieren. Es wird unabdingbar, die Kommunikation mit dem Kunden weltweit zu personalisieren und ihn stets im richtigen Kontext anzusprechen. Basis dafür ist ein integriertes Kundendatenmanagement, das neue Vertriebspotenziale erschließt und das Kundenerlebnis verbessert.
In diesem Webinar erfahren Sie:
Mehr über die strategischen Herausforderungen, die mit der Einführung von Customer Data Management-Lösungen einhergehen, und wie diese angegangen werden können: Von Time-to-Market-Anforderungen über den internationalen Rollout von Amerika bis China bis hin zur Unterstützung neuer Services bei Fusionen & Übernahmen.
Make smarter content decisions for better business results with content intelligence. That sounds great, but how?
Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.
• Recognize three types of content decisions that benefit from content intelligence.
• Understand four ways content intelligence can improve content decisions.
• Find out what it takes to win big on content.
ABOUT COLLEEN JONES
A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
Moderator: Rahel Bailie. Panelists: Joe Gollner, France Baril, Adam Hawes, and Deane BarkerJul 24 20195:00 pmUTC60 mins
Content operations is an emerging practice, aimed at scaling content production, for more efficiency while maintaining content quality.
We know what we want, and why we want it, but the most misunderstood question is how do we go about it? Are the tools, skills, and processes we have today good enough? Is it a matter of adding more sprints to our agile board, or putting more business rules into the CMS? Or do we need to get our inspiration by thinking outside the box?
Join veterans in the content field, who have developed models for large-scale content operations inside multinationals and government agencies, as they separate fact from fiction and provide some perspective on this new area of ContentOps.
EarleyInfoSci, Mouser Electronics, Brock WhiteAug 7 20195:00 pmUTC59 mins
The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.
In this panel you will learn specifics about:
--The archetypes of B2B buyer
--Motivators and demotivators for making purchases
--How to identify, structure and present content and assets that move the sale forward
--The critical role of personalization
--How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges
This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
Seth Earley, EIS, Marc Shimpeno, Etsy, Noel McDonagh, Dell EMC, Megan Koleff, Genuine Parts CompanySep 4 20195:00 pmUTC57 mins
In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.
Host: Seth Earley, Earley Information Science, CEO
--Marc Shimpeno, Etsy, Taxonomist & Data Specialist
--Noel McDonagh, Dell EMC, Director of Information Development
--Megan Koleff, Genuine Parts Company, User Experience Lead
Topics to be covered include:
* How are manufacturers and distributors using taxonomies to improve site search?
* How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
* How do taxonomies help with personalization?
* How are part relationships managed and presented?
* How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?
Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EISOct 2 20195:00 pmUTC52 mins
Business agility rests upon a well-architected environment of business processes, workflows, and communications.
So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.
In this webcat you will learn:
• Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
• How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.
Speaker: Carla Pealer, Consultant, Earley Information Science
David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, HoneywellNov 6 20196:00 pmUTC59 mins
In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They all depend on detailed, accurate and comprehensive product information databases.
Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.
In this session our leadership panel discuss:
• What is enriched product data
• Enhancing your brand position and value to customers
• How enriched product data enables innovation
• Preparedness for interoperability
This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers. Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EISDec 4 20196:00 pmUTC53 mins
As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.
How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?
In this session you will learn:
* The milestones that signal your readiness to take on a commercial PIM
* Best practices when making the transition to a commercial PIM
* How to align your PIM strategy to a logical data model
Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.