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E-commerce

  • Selling in a Smartphone Society Selling in a Smartphone Society Nicola Longfield, Director of SMB, PayPal UK. Recorded: Nov 30 2016 43 mins
    Watch a recording of the live webinar.

    Unfortunately, Victoria wasn't able to attend the webinar due to unforeseen circumstances.

    Watch the replay to hear Facebook’s Gareth O’Neill talks to Nicola Longfield from PayPal about best practice for making sales from social media.
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Recorded: Nov 17 2016 61 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    Speakers:
    * Brian Monahan, co-founder, NewCo, former CMO, Walmart
    * Jeff Pash, Director of CRM, The Muse
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • Is Your Mobile App Ready for 2017? Is Your Mobile App Ready for 2017? Joyce Solano, VP of Corporate Marketing, Leanplum Recorded: Nov 16 2016 34 mins
    2016 is quickly coming to a close and if you haven’t already, it’s time to start looking ahead to 2017 and how you will crush the challenge of measuring mobile app ROI.

    We’re sitting down with leading mobile brand, Publishers Clearing House, to discuss 2016 app trends and lessons learned — and how they’ll apply those to their 2017 strategies.

    In this webinar, you’ll learn:

    - How apps still struggle with retention and solutions to combat this
    - How to leverage predictive data to deliver more personalization in 2017
    - Tools to differentiate in a saturated mobile industry
  • BRICKS vs. CLICKS: Why Cyber Monday is Taking Over Black Friday BRICKS vs. CLICKS: Why Cyber Monday is Taking Over Black Friday Garrick Brown and Ben Conwell Recorded: Nov 16 2016 74 mins
    The eCommerce Impact on Supply Chain and Brick-and-Mortar Retail— Predictions and Insights from our Industry Experts.
    Hear Ben Conwell; our eCommerce Fulfillment Practice Group Expert (and former Amazon North American Operations Real Estate Director) and Garrick Brown; our Head of Retail Research for the Americas, weigh-in on valuable trends and data points associated with the biggest shopping time of the year and what we can expect in 2016 and beyond.
  • Digital Banking: Customizing security to avoid customer fatigue Digital Banking: Customizing security to avoid customer fatigue Philippe Regniers, Director of Marketing for Online Banking and Payments Recorded: Nov 16 2016 37 mins
    A convenient and consistent online user experience breeds trust in a service. How it’s executed can alter a user’s perception either positively or negatively. When it comes to online security, consumers have different perceptions. What banks want to avoid is “security fatigue.”

    Risk management systems make sensitive online transactions more user friendly by customizing security in response to the risk. The real-time assessment of a user’s transaction is instantly evaluated and an authentication step can be sent if needed. Adapting strong authentication to the online transactions improves the customer experience and avoids fatiguing your users with security if it’s not necessary.

    Not all online transactions are created equal, so successful security solutions need to be intelligent and smart. Join us for a webinar on Tuesday November 16, 2016 as we discuss:
    •What not to do when it comes to online banking security
    •How to build a customized risk-based authentication process
    •Security as a business enabler
    •The influence of a user’s security persona toward risk
  • Turning holiday shoppers into customers for life Turning holiday shoppers into customers for life David Wise, Henrik Mebius , Skip Fidura, Thomas Wapshott Recorded: Nov 16 2016 56 mins
    We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.

    In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.

    Register and hear from four experts that can help you focus your business efforts on customer lifetime value this holiday season. Hear from four leaders in ecommerce platform personalization, omnichannel selling and intelligent marketing; and how it can all be tied together.
  • Are buy buttons working? Social commerce for 2017 Are buy buttons working? Social commerce for 2017 Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Nov 15 2016 31 mins
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jim Tuerk, Director of Business Development, Reverb
    * Wendy Schuchart, Moderator, VentureBeat


    Register for this free executive session today
  • Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: Nov 15 2016 25 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage.

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
  • Scaling infrastructure for global multiplayer games without going broke Scaling infrastructure for global multiplayer games without going broke Nelson Rodriguez, Director of Games Industry Marketing, Akamai Technologies Recorded: Nov 10 2016 61 mins
    How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.

    Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

    In this webinar you'll learn:
    * What game mechanics and protocol questions you need to ask when designing your global launch
    * What risks to look out for in terms of network stability and reach in different parts of the world
    * How to mitigate internet roadblocks from a centralized data center

    Speakers:
    * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
    * Vincent Low, Director of Business Development for Gaming, Akamai Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free VB Live event with interactive Q&A session!

    Sponsored by Akamai
  • Cross channel analytics: Go from juggler to ringmaster Cross channel analytics: Go from juggler to ringmaster Michael Healey, CEO, Yeoman Technologies Recorded: Nov 9 2016 63 mins
    Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them.

    But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities.

    But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis.

    In this webinar, you'll:

    * Learn how to factor in different contexts across channels
    * Measure ROI while honoring the platform differences and measures for success
    * Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition
    * Leverage your cross-channel data to determine your paid media strategy

    Speakers:
    * Michael Healey, CEO, Yeoman Technologies
    * Raj Koneru, CEO, Kore
    * Wendy Schuchart, Moderator, VentureBeat
  • Turning Digital Performance into Competitive Advantage Turning Digital Performance into Competitive Advantage Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot Recorded: Nov 9 2016 43 mins
    Time is money! In today’s hyper-digital world, digital performance means business performance. If your customer’s digital experience is lacking, your revenue will suffer. Customers are – rightly – expecting every touchpoint with the companies they do business with to work every time, at top speed. If you drop the ball – even for a few seconds – you’ll lose business, and worse, you’ll lose customers.

    Digital Performance Management (DPM) technologies and services exist to help companies identify critical weaknesses and performance bottlenecks across their digital assets. By providing clear insights and guidance, Digital Performance Management tools make it possible to get ahead of potential performance challenges before they’re discovered – the hard way – by your customers.

    Join Jason Bloomberg, president of Intellyx, Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot and Scott D. Lowe from ActualTech Media.
  • Boosting consumer engagement with next gen chat bots Boosting consumer engagement with next gen chat bots Peter Wannemacher, Senior analyst, Forrester Research Recorded: Nov 9 2016 61 mins
    Stop implementing; start planning. Forrester Research shows that while messaging platform chatbots can be effective, the customer experience is too often unacceptably poor. And while it’s not a big deal when you’re ordering a pizza, the stakes are far too high for financial institutions to go all in on this generation’s chatbot technology without the right planning.

    Simply put, being too early can be the same as being wrong. Bots are only as good as the systems behind them — outdated architecture and poor integration can sabotage your services and drive away customers.

    But given bot technologies are shaping up to be an essential part of the FI and fintech mix, your next two to three years should be devoted to investing in foundational digital initiatives that will position you to leverage the future that’s coming fast.

    Join this free VB Live event to learn how to reap the rewards of future fintech AI innovation — and get it right the first time.

    By attending this webinar, you'll

    * Re-engineer back-end systems to enable real-time action
    * Make progress on platform improvements—or replacements
    * Embrace APIs for faster, more dynamic future changes

    Speakers:

    * Peter Wannemacher, Senior Analyst, Forrester Research
    * Katy Gibson, Vice President, Product Applications, Envestnet | Yodlee
    * Moderator: Evan Schuman, VentureBeat
  • Identity & KYC Webinar Series Identity & KYC Webinar Series Husayn Kassa Recorded: Nov 4 2016 34 mins
    How Machine Learning is improving the User Experience
  • Build a Better Newsletter Build a Better Newsletter Lauren Lind, Account Manager at Movable Ink Recorded: Nov 3 2016 27 mins
    According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter.

    In our webinar, we’ll show you how to:
    - Consistently send the content your subscribers want by building subscriber profiles with progressive polling
    - Always deliver up-to-the-minute content, product inventory and more directly from your website with content automation
    - Deliver great mobile experiences with device targeting
    - Promote events and stores that are nearest to your subscribers with geo-targeting
    - Save time by automatically delivering daily sales

    Grab your spot now!
  • Mobile game statistics every publisher needs to know for 2017 Mobile game statistics every publisher needs to know for 2017 VentureBeat Recorded: Nov 2 2016 62 mins
    With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.

    The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.

    The webinar will cover:
    * Top app install formats by usage
    * Most effective app install formats
    * App install budget allocation by channel
    * Key KPIs of top advertisers
    * Top 5 campaign trends
    * Top drivers of app install scale and quality
    * The targeting methods that work
    * What’s changed in mobile apps since 2015
    * The big new mobile app trends for 2017

    Speakers include:

    * Christian Calderon, CRO, Ketchapp
    * David Rose, Director of Performance Marketing, Pocket Gems
    * Kevin Teng, Sr. Director, User Acquisition, AdColony
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by AdColony
  • Next-Generation End-to-End MDM Solution from Informatica Next-Generation End-to-End MDM Solution from Informatica Ben Rund, Prash Chandramohan Recorded: Nov 1 2016 31 mins
    Creating the ultimate master record with a 360-degree view just got re-mastered. Join us as we talk about Informatica MDM – a true multi-domain MDM solution, available both on-premise and in the cloud.

    Take a look “under the hood” as we share the freshest updates for our data quality, data integration, and business process management workflow integrations with Informatica MDM. Learn how to improve your customer and business profiles with our Contact Validation Data-as-a-Service powered by Dun & Bradstreet, which helps you fill in the missing information you need, for accurate records you can swear by.

    Join us for a live webinar to tour what’s new in Informatica MDM:

    •See the latest features and functionalities available in our flagship MDM solution

    •Explore the flexible and powerful user interface with rich new page layouts that make it easier to view, add and update business-critical data and relationships

    •Meet Entity 360, an intuitive UI platform for building business user focused rich interfaces such as Customer 360, Product 360, and Supplier 360

    Who is this webinar for?

    •Current Informatica MDM customers who want to know what’s latest from industry leader

    •MDM consultants, practitioners, and developers who want to stay on top of MDM advancements

    •You! Just browsing or researching MDM options? Perfect! Or maybe you’re MDM-curious? Awesome! This webinar will help you understand what Informatica MDM does, how it’s used, what’s possible, and whether or not it fits your business needs

    Ranked as a clear leader in top analyst reports, including Gartner MQ, Forrester Wave, and The Information Difference MDM Landscape, Informatica MDM has been awarded top scores for customer satisfaction, innovative technology, and market strength.

    Can’t attend the live webinar? Sign up today and we’ll send you the on-demand recording afterward.
  • Proactive Strategies for Finding and Fixing Performance Issues Proactive Strategies for Finding and Fixing Performance Issues Ryan Vila, SOASTA System Engineer | Nicolas Smotek, Deckers Digital Technology Manager Recorded: Oct 27 2016 61 mins
    Most organizations have internal processes to address performance problems, but they are typically reactive—occurring only after online performance has already been degraded. Relying on a defensive strategy to address performance problems can negatively impact end-users and revenue before you’re able to identify and solve the issue.

    This web seminar will explain how to customize performance practices to build proactive internal testing processes. These methods will help you detect and solve performance problems before they make it into production and cost you money and customers.

    You will learn how to:
    - Customize your test processes using the latest performance tools
    - Get ahead of issues with real-user and synthetic monitoring
    - Prevent negative user experiences that impact the bottom line
    - Solve performance issues proactively, before they become problems for your users
  • BotBeat: The state of chatbots -How to win BotBeat: The state of chatbots -How to win Veronica Belmont, Product Manager, Growbot Recorded: Oct 27 2016 60 mins
    Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?

    Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.

    From this webinar, attendees will learn to:

    * Identify and harness competitive advantage
    * Understand the bot landscape and the opportunities it presents
    * Build your own bot on a budget

    Speakers:
    * Veronica Belmont, Product Manager, Growbot
    * Stewart Rogers, Director of Marketing Technology
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
  • How to Load Test for your Mobile Peak How to Load Test for your Mobile Peak Tom Chavez, SOASTA CloudTest Product Manager | Mike Ostenberg, SOASTA Director of Solutions Engineering Recorded: Oct 26 2016 63 mins
    Is your mobile website ready for load? Can your mobile app's back-end scale to service peak demand?

    Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

    Join us at this webinar to learn:
    • The different types of mobile traffic generated by browsing and apps
    • How to load test your mobile web site for mobile browsers
    • Why mobile apps need load testing, too, and how to create tests

    Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
  • How to use AI in designing the customer experience How to use AI in designing the customer experience Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Oct 25 2016 61 mins
    Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.

    It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.

    Join us for this hour long deep dive into using AI and machine learning to design the customer experience.

    After this webinar you'll:

    * Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
    * Hear valuable tips on improving your customer engagement now
    * Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.

    Speakers
    * Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    * Robert Hoffer, founder, Smarter Child
    * Nick Edwards, CEO, Boomtrain
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Boomtrain
  • Getting Ready for Black Friday Getting Ready for Black Friday Jennifer Freedman, Client Marketing @ Movable Ink + John Landsman, Director of Strategy & Analysis @ eDataSource Recorded: Oct 20 2016 38 mins
    The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year.

    Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox?

    We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including:

    - Timing your campaign perfectly
    - Targeting based on your customers’ behavior
    - Advanced personalization techniques

    … and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!
  • Email marketing: How to achieve 300% ROI Email marketing: How to achieve 300% ROI Tommy Lamb, Director of Loyalty and Retention, Teleflora Recorded: Oct 19 2016 60 mins
    Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.

    So how do you get there?

    We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.

    In this webinar you'll learn to:
    * Personalize email marketing without making huge errors.
    * Avoid common marketing errors (wrong names and/or interests)
    * Increase open rate
    * Leverage data to target email personalization

    Speakers:
    * Tommy Lamb, Director of Loyalty and Retention, Teleflora
    * Traci Inglis, CMO, Just Fab
    * Chris Bernarbe, Sr. Marketing Manager, JetSuite
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this executive session today.

    Sponsored by Emarsys
  • No BS: How To Measure Real Influencer Marketing ROI No BS: How To Measure Real Influencer Marketing ROI Rustin Banks, Co-founder and Chief Product Officer, Tapinfluence Recorded: Oct 19 2016 58 mins
    There’s a lot of clutter in the digital space, and breaking through the noise can get expensive. Influencer marketing is different—by speaking to customers on their terms, it empowers you to move them to action.
    And now, we have concrete data to prove it. In this webinar, TapInfluence co-founder and CPO Rustin Banks will unveil expert insights into Influencer

    Marketing methodology and illustrate how you can generate over 11x ROI over traditional advertising.

    In addition you’ll learn:

    - 5 ways to measure real ROI
    - Optimized audience targeting for maximum results
    - Working backwards from goals to achievements
    - Defining clear KPIs
  • Seamless Cross Border Delivery Experience Seamless Cross Border Delivery Experience Ton ter Laak (VP Northern/Central Europe, MetaPack) & Patrick Haex (Managing Partner, BCI) Recorded: Oct 11 2016 59 mins
    Cross border eCommerce is in constant growth as consumers increasingly shop internationally. This opens new questions for retailers and brands: does speed really matters? Does offering multiple delivery options drive top line revenue? If so, how to support this from an Operations and Distribution perspective? And what does it mean for Marketing?

    MetaPack and Buck Consultants International are pleased to invite you to this 60 minute webinar on European cross border eCommerce. Listen to industry experts as they present the latest about fulfilment models, distribution, and the impact of speed and service offerings on customer satisfaction, recurring revenue, shipping solutions and carrier options.

    What you will learn?
    •Recent trends and developments in European cross border eCommerce
    •Impact of alternative service offerings such as delivery slots and delivery times
    •Current and future distribution models to support customer expectations
    •Cross border shipping solutions and related carriers
    •Effective cross border returns management
    •Best practice examples
  • Website personalization: What online shoppers want now Website personalization: What online shoppers want now Emma Mcilroy, CEO, WildFang Recorded: Oct 6 2016 43 mins
    We know one thing for sure -- three quarters of digital natives want a truly personalized web experience. But most marketers aren't actually personalizing their website and messaging content. Why? Because it's hard. And expensive. And messy. And where do you even start with all the data points?

    Machine learning is the key. And simplicity is the exception rather than the rule -- it has to be easy to use or forget it. It's time to stop talking about personalization and start actually using it or risk losing out on the the 80% of consumers who felt that brands were not familiar or only somewhat familiar with their needs.

    We're going to sit down with the CEO from the popular clothing retailer WildFang. She will reveal how it increased revenue by personalizing its e-commerce site to target small groups of visitors based on their behaviors (across many channels) and affinities. CEO Emma McIllroy will be joined by Craig Schinn, former digital-marketing leader for an outdoor-clothing e-commerce site, who can speak to the thought leadership for marketing professionals in real-time marketing personalization strategy as well as WildFang's case study in particular as it unleashed the power of machine learning-based website personalization..

    In the webinar you will learn how to:
    * Increase web conversions and revenue with personalized website marketing
    * Use behavior-based audience segments to better target visitors.
    * Target customers who are most likely to buy or most likely to churn using data science and advanced machine learning algorithms.
    * Use cross-channel customer data to power more relevant website marketing campaigns

    Speakers:
    * Emma Mcilroy, CEO, WildFang
    * Craig Schinn, senior director, Solutions Consulting, Lytics
    * Wendy Schuchart, Moderator, VentureBeat
  • How to Avoid the High Costs of Bad Website Performance How to Avoid the High Costs of Bad Website Performance Tammy Everts, SOASTA Sr. Researcher and Evangelist, Pete Mastin, Cedexis Product Evangelist Dec 7 2016 6:00 pm UTC 60 mins
    Do visitors hate your website's performance? Research shows 43% of website visitors are unsatisfied with website performance.

    In this webinar we'll discuss:
    - The high cost of poor website perforamnce and how even slight delays can lead to lost customers and revenue
    - The challenges of building, managing, and monitoring an online presence while ensuring optimal performance
    - Key strategies and technologies to view performance from a user perspective
    - How leading organizations build high-performance sites
    - The steps needed to become a leader in website performance
  • The Top 5 Steps You Can Take Now to Win in Digital Commerce The Top 5 Steps You Can Take Now to Win in Digital Commerce Ivo Bronsveld, Director of Solutions at Hippo Dec 8 2016 4:00 pm UTC 45 mins
    Digital Commerce DC is in the hot seat at the moment, with retailers feeling the pressure of rising consumer expectations. The benchmark for a great digital commerce experience today is not "my last great commerce experience" but "my last great digital experience". It's a challenging battle, but it's also the reality of the digital landscape.

    After completing an extensive research project among global industry experts, we have found that there are several pressure points that nearly all digital commerce businesses are struggling with - and there are common solutions. In this webinar, we will cover the top 5 tips that we have uncovered for starting to address your digital commerce challenges right now.

    1. How to define KPIs that actually help you to improve your digital commerce experience
    2. Why you should change the way you measure content performance
    3. When, and why, you should amend your expectations
    4. Eliminating fear: how to think in the short-term and the long-term simultaneously
    5. How to define an intelligent content personalization approach

    Join Ivo Bronsveld, author of the recent eBook, "The Digital Commerce Landscape: Trends, Challenges, and Opportunities", to uncover the latest insights and actionable steps for improving your digital commerce environments.
  • Increase Productivity & Take your Business Global with eSignatures Increase Productivity & Take your Business Global with eSignatures Damon Mino Director, Legal Industry Vertical, DocuSign Dec 12 2016 6:00 pm UTC 60 mins
    Growing your business across borders and gaining a competitive advantage requires use of all the electronic resources at your disposal and a deep understanding of the laws and regulations that affect those resources. What if you could spark global growth while saving time, increasing accuracy, providing a better experience, and ultimately getting faster approvals?
    This webcast will teach best practices regarding the adoption, use, and verification of electronic signatures and document management for growing companies conducting business globally, with an emphasis on the new EU eIDAS law and how the courts are handling that issue. Attendees will learn how to:
    Adapt to new regulatory and laws in different areas of the globe.
    Maintain visibility, compliance and control of important documentation.
    Increase efficiency and make processing transactional documents more cost effectiv
  • 451 Group and Gemalto Present "The Keys to Multi-Cloud Security" 451 Group and Gemalto Present "The Keys to Multi-Cloud Security" John Ray, Senior Product Strategist and EricHanselman, Chief Analyst at 451 Group Dec 13 2016 4:00 pm UTC 60 mins
    The cloud isn’t consumed by enterprises in just one way. Enterprises have varying internal capabilities and infrastructure means using different deployment models, on or off-premises, private and public clouds, hosted clouds through via multiple cloud vendors, which lends to a complex environment. Today, enterprises run roughly 41% of applications in the cloud, but workloads in cloud environments are expected to increase to 60% over the next two years. Organizations with multiple cloud platforms is becoming a fact of life, but creates challenges for businesses needing to secure them.

    Understanding the risks of each cloud platform is crucial to defining and implementing strong, dynamic data protection policies with comprehensive key management across all cloud-enabled environments. When encryption is used, the risk is transferred from the data itself to the cryptographic key. This is why it is essential that organizations control their own key infrastructure. Diving deeper into the topic, Eric Hanselman from 451 Group and John Ray from Gemalto will discuss the three key considerations to a successful multi-cloud security strategy: interoperability, control and compliance.

    Join our webinar “The Keys to Multi-Cloud Security” on Tuesday, December 13th 2016 and learn about:
    • Recent findings on enterprise cloud usage from 451 Group
    • How to analyze the security risks of your cloud platforms
    • Security practices for different cloud platforms and business processes
    • Future-proofing your Cloud security and data protection compliance
    • How security can work in the multi-cloud universe
    • Implementing a key management system that you own
  • How Can You Compete Like Amazon? How Can You Compete Like Amazon? Dan Boutin, VP Digital Strategy | Mat Ball, PMM Data Science Dec 13 2016 6:00 pm UTC 30 mins
    In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences and business outcomes while improving IT performance... all within a super-competitive online retail marketplace.

    This fast-paced session will cover the following:
    1. How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web and mobile traffic and marketing campaigns.
    2. The increasing importance of data science for both rapid and long-term decision-making.
    3. How to gain a deeper understanding of your company’s performance DNA and learn how to take advantage of opportunities that are unique to your site and your business.

    Your takeaway from this talk will be a insights and best practices that you can put into play to drive site traffic, gain visibility into how shoppers use your site, optimize customer experiences, and connect the dots between digital performance and business metrics.
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Dec 13 2016 8:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • How B2B eCommerce Systems Can Help Maximize Sales Team Efficiency How B2B eCommerce Systems Can Help Maximize Sales Team Efficiency Jary Carter, CRO, Oro Inc. Dec 14 2016 6:00 pm UTC 45 mins
    The notion that implementing a B2B eCommerce system will reduce the need for a sales department is simply untrue. Instead, we see that sales teams can maximize efficiency and boost company revenues with a B2B eCommerce platform.

    What you'll learn from this event:

    - How B2B eCommerce can increase your sphere of potential customers
    - Practical ways an eCommerce strategy can help supplement B2B sales teams
    - Learn how sales teams can close more orders by shortening the buying and sales cycle
  • Instant messaging: The future of mobile marketing Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Dec 14 2016 6:00 pm UTC 60 mins
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers announced soon
  • The Benefits of Digitizing Workflows – Part 1 of 3 The Benefits of Digitizing Workflows – Part 1 of 3 Melissa Reed, IIAT, Shawn Johnson, DocuSign Dec 14 2016 10:00 pm UTC 45 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.

    Join this webinar and learn how other insurance agents and brokers are using DocuSign to improve workflows.
  • Tech Talk Part 3 - How to Optimize Your Marketing Promotions and Maximize Your R Tech Talk Part 3 - How to Optimize Your Marketing Promotions and Maximize Your R Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Dec 15 2016 6:00 pm UTC 30 mins
    In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns?

    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm.

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns.

    In this webinar you’ll be guided through:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science

    Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Dec 15 2016 6:00 pm UTC 60 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * Mark Rasch, Chief Security Evangelist, Verizon
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Kellan McClain, Account Executive, Financial Services and Insurance Dec 16 2016 6:00 pm UTC 30 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.
  • Build A Solid Foundation: Contract Automation with DocuSign for Salesforce Build A Solid Foundation: Contract Automation with DocuSign for Salesforce Darren Bibby AVP, DocuSign, Chris Rzepkowski, GM, Devere Dec 28 2016 9:00 pm UTC 60 mins
    Never before has there been an opportunity for you to affect powerful digital improvements across your organization.

    Watch this webinar and learn how DeVere Insulation reduced the time to sign documents from days to minutes, eliminated errors, ensured compliance and recognized a sizeable return on investment – all while delighting their customers.
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jan 12 2017 8:30 pm UTC 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    Understand the broader digital wallet strategy to connect with customers through chatbots
    Get valuable tips to spin chatbots into gold
    Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Neil Ishibashi, Sr. Director, Design and Development, Fandango
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon.
  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Jan 24 2017 4:00 pm UTC 60 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Evan Schuman, Moderator Jan 25 2017 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Wendy Schuchart, Analyst, VentureBeat
    * Evan Schuman, Moderator, VentureBeat

    Register today for this free webinar.
  • Top Influencer Marketing Predictions For Your 2017 Strategy Plan Top Influencer Marketing Predictions For Your 2017 Strategy Plan Laura Smous, TapInfluence, Katie Paulsen, RhythmOne and Chloe DiVita, BlogPaws Feb 15 2017 7:00 pm UTC 60 mins
    The influence economy has changed the way we buy things—forever. Consumers, not marketers, now own the buyer's journey, and over 80% of marketers have turned to influencer marketing, to engage consumers and drive sales. Influencer marketing is so prevalent, it was recently featured on a CBS "60 Minutes" segment titled, "The Influencers."

    Join Katie Paulsen, VP, Influencer Marketing at RhythmOne, Chloe DiVita, Chief of Everything at BlogPaws and Laura Smous, Head of Product Marketing at TapInfluence, as they show you how to stay relevant and play by the new rules of engagement. They'll cover trends driving influencer marketing in and how to work with a partner and platform to create an influencer marketing strategy that is both meaningful and measurable for 2017.

    Whether you are just getting started or upping your game, you'll learn:

    - Top Influencer Marketing Predictions for your 2017 marketing strategy
    - Why audience targeting and micro-influencers are vital to your strategy
    - How to turn influencers from a one-time resource to a creative engine
    - How to leverage emerging social platforms and real-time social, without succumbing to hype
  • How AI turns customers into big-spending brand loyalists How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Mar 22 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat