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E-commerce

  • Top 10 Most Unforgettable Emails of 2019
    Top 10 Most Unforgettable Emails of 2019
    Matt Helbig, Co-founder at ReallyGoodEmails; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable Recorded: May 28 2020 42 mins
    Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.

    Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.

    So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.

    -Best-in-class examples of a dozen or so categories of emails
    -Expert advice and tips for creating beautiful emails that engage and convert
    -Inspiration for your 2020 email campaigns
  • Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts
    Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts
    Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium Recorded: May 28 2020 40 mins
    Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.

    Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).

    You'll also take away:

    - How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)

    - How to bring together teams and technology to implement your data privacy strategies and best practices

    - Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
  • Best Practices for Corporate Domain Name Management in Uncertain Times
    Best Practices for Corporate Domain Name Management in Uncertain Times
    Matt Serlin (Brandsight), Elisa Cooper (Brandsight), Tom Phillips (WIPR) Recorded: May 28 2020 59 mins
    Within the last two months, priorities for corporate domain name managers have been turned upside down. With an increase in domain name abuse and a renewed focus on cost containment, corporate domain name managers are now being presented with competing priorities that are seemingly at odds with one another.

    More than ever, corporate domain name managers are being asked to do more, with less.

    Given these changing priorities, join domain name industry experts Matt Serlin and Elisa Cooper as they share practical steps for:

    Paring domain name registrations and containing costs

    Identifying and remediating security risks

    Optimising portfolios and proving ROI



    They will also be sharing best practices for selecting service providers, designing and managing domain name programmes, and streamlining workflow.
  • Webinar: The Challenges of Test Automation
    Webinar: The Challenges of Test Automation
    Steve M. Barreto, Presales Solutions Architect at Eggplant Recorded: May 28 2020 29 mins
    Test automation frameworks can be beneficial but only as long as the challenges that come along with them are managed efficiently. Find out what those are and how Eggplant can help you overcome them.
  • Discussion: Predictions of the Post-lockdown Future of eCommerce
    Discussion: Predictions of the Post-lockdown Future of eCommerce
    Tracy Adams - Global Partnerships Director at Metapack, Deepak Anand - Director, Strategic Partnerships at BigCommerce Recorded: May 28 2020 13 mins
    Join us for a chat with BigCommerce as they draw on their experience of serving online retailers and brands to debate the future of eCommerce.
  • Carding Attacks and Its Impact on Websites
    Carding Attacks and Its Impact on Websites
    Amir Shaked, VP R&D at PerimeterX and Hadas Weinrib, Product Marketing at PerimeterX Recorded: May 27 2020 54 mins
    Two new carding bots are threatening websites and putting customer PII data at risk. The increase of credit card usage has led to an unexpected growth of carding bot attacks. The result is significant revenue loss for e-commerce sites. Not only is revenue at stake, but these threats jeopardize a company’s reputation, customer trust and online user experience. Carding attackers target websites and platforms, exploring new methods and tools to automatically validate stolen credit cards. In this session, you’ll learn about the new carding bots that threaten e-commerce sites and put customer PII data at risk. We will also show how to better protect your websites, mobile applications and APIs from these new bots.
  • A Concerning Trend in Magecart Attacks: Multiple Groups Attacking Simultaneously
    A Concerning Trend in Magecart Attacks: Multiple Groups Attacking Simultaneously
    Mickey Alton, Research Team Leader at PerimeterX; Ameet Naik, Director of Product Marketing Recorded: May 27 2020 62 mins
    In late 2019, British Airways was fined $229M for loss of customer data from their website that was caused by a Magecart attack. Digital skimming and Magecart attacks continue to be a major threat to online businesses, exposing payment card data and customer PII. The research team at PerimeterX has uncovered a new trend where multiple independent Magecart groups are skimming data from websites concurrently. In this part. We’ll examine two major incidents uncovered by the PerimeterX research team, where attackers infiltrated digital services through Magento-based applications.
  • Social Media: From Crisis to the New Normal
    Social Media: From Crisis to the New Normal
    Carter Hostelley, Founder and CEO at Leadtail.com Recorded: May 27 2020 36 mins
    Social media is the frontline of digital marketing. Not an easy job in normal times let alone during a global pandemic. Whatever your marketing role, it’s critical you understand the right way to approach social media in these precarious times. This is especially true as buyers start to transition their mindset from "Crisis to the New Normal".

    In this webinar, you’ll learn:

    - The three stages of crisis and what it means for your social media strategy
    - How buyer conversations are changing on social media
    - Examples of social media posts done right and wrong
    - Six-point checklist for what you should do right now
  • Best of both worlds: Storefront agility for HCL Commerce
    Best of both worlds: Storefront agility for HCL Commerce
    Solteq Recorded: May 27 2020 49 mins
    See how Solteq combines a solid e-commerce platform such as HCL Commerce with a home-grown javascript library to unleash the storefront artists and achieve agility where it matters the most: the experience layer.
  • Top Cybersecurity Threats Every Online Business Should Address
    Top Cybersecurity Threats Every Online Business Should Address
    Ido Safruti, CTO and Founder, PerimeterX; Deepak Patel, VP Cybersecurity Strategy, PerimeterX Recorded: May 27 2020 57 mins
    Cyberattacks continue to threaten online digital experiences. Automated bots and compromised third-party code outsmart existing defenses and compromise the integrity of your websites and mobile apps. This impacts an organization’s ability to be effective in conducting and securing online business. In this webcast, we’ll examine the top five security threats to online business, how to stay ahead of these attacks and proactively address client-side vulnerabilities and the practical strategies needed to protect customers, online revenue and company reputation.
  • Surviving Social Distancing | Part 4
    Surviving Social Distancing | Part 4
    David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ Recorded: May 27 2020 8 mins
    In the current times we live in, marketers only really have two options to consider when something like this happens: go into doom and gloom mode, or think about how we’re going to come out the other end better and stronger.

    So what does the future outlook hold for marketers? How do they plan and prepare for what’s coming up next?

    Join us for the fourth and final instalment of our vodcast series 'Surviving Social Distancing' - where we discuss:
    - What should be on the cards for marketers?
    - What are the advantages for marketers to plan ahead?
    - Why should marketers consider technology as a long-term solution?
    - And so much more!
  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati Recorded: May 26 2020 45 mins
    AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today. Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including these three use cases:

    - Digital ad revenue optimization using machine learning to identify and recommend high-potential microsegments that will return lift
    - Algorithmic and non-heuristic attribution modeling for a non-biased view across channels and campaigns
    - Predictive marketing performance forecasting for forward looking visibility to inform strategy and budgetary decisions
  • Component Content Management System Foundations
    Component Content Management System Foundations
    John Baker, Jorsek Inc. Recorded: May 26 2020 61 mins
    Creating DITA content for the first time is exciting! You’ve started creating structured content with incredible potential. But, now that it’s written, you need to actually… manage it.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, John Baker, Professional Explainer & Content Strategist at Jorsek Inc., makers of easyDITA, for this free one-hour webinar. In this webinar, we’ll explore the Component Content Management System, and we will unpack all the fundamental questions around these systems such as:

    1) What is a component content management system?
    2) How are they unique?
    3) Do you really need one?
    4) What criteria should you consider when selecting a system?
  • AMP for Email: Use Cases & Considerations for Every Brand
    AMP for Email: Use Cases & Considerations for Every Brand
    Jon Harmer, Product Manager for Google; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable Recorded: May 26 2020 58 mins
    Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.

    Whether you’re already coding AMP emails or just curious to know what all the hype is about, you won’t want to miss this opportunity to dive into Jon’s world, gain perspective of what’s possible today, and get ahead of the curve.

    There is also plenty of space for answering questions as they pertain to Gmail, AMP for Email, and what lies ahead for email marketers.

    Expect to come away with:
    -A look at the challenges and opportunities with AMP for Email
    -A collection of amazing examples of AMP for Email in action
    -FAQ on Google’s relationship with email marketing
  • The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    Noz Urbina Recorded: May 26 2020 35 mins
    We chat with globally recognized content strategist, Noz Urbina, about the roles, relationships, and differences, of content designers, UX writers, and content strategists. Urbina will discuss ways we can improve our work by learning from others in related disciplines and by working to operationalize content production.

    Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” with Rahel Anne Bailie.
  • Discussion: Ship from Store
    Discussion: Ship from Store
    Tracy Adams - Global Partnerships Director at Metapack, Katie Langely - Global Head of Partnerships at Doddle Recorded: May 26 2020 11 mins
    Join us for an exchange on the success of ship from store solutions in the time of COVID. How do successful solutions work? And, how do we suggest you get started?
  • Scopri i segreti per una Digital Experience ottimizzata con la CX Analytics
    Scopri i segreti per una Digital Experience ottimizzata con la CX Analytics
    Silvia Scorrano- Head of CX, BitBang; Monica Versino- Sales Executive; Serena Di Luca-Customer Success Manager,Contentsquare Recorded: May 26 2020 43 mins
    Customers buy experiences, not products!

    La proposta di servizi e prodotti di qualità non basta a soddisfare le alte aspettative degli utenti che vogliono vivere un'esperienza online unica, fluida e coinvolgente.

    Offrire loro un’esperienza su Sito o App semplice ed intuitiva in tutti i suoi step, dalla Homepage al funnel d’acquisto, è fondamentale per evitare frustrazione e abbandono.

    La vera sfida parte dalla capacità delle aziende di saper misurare la Customer Experience in maniera efficace.

    Come? Seguendo una strategia di misurazione data-driven basata su Insights ottenuti dal reale comportamento degli utenti e non tramite intuizioni o viste parziali dei dati.

    Durante il webinar vi racconteremo:
    - il valore della Customer Experience nella cultura aziendale
    - come si misura l’Experience con la CX Analytics
    - l’importanza della tecnologia di CX/UX Analytics
    - come strutturare un metodo data-driven che dia di fatto insights azionabili
    - success story: come un noto brand italiano del lusso ha perfezionato la propria Customer Experience!

    Please read our privacy policy: www.bitbang.com/privacy_policy_events
  • A Marketer's Guide to Organic SEO
    A Marketer's Guide to Organic SEO
    Taylor Wheeler, Director of Digital Sales & Marketing Recorded: May 21 2020 50 mins
    SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.

    In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
    • Defining Organic SEO
    • Why SEO Matters
    • SEO Ingredients
    • Updates & Best Practices
    • Marketer's Actionables
  • Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform
    Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform
    Micki Collart, Sr. Product Marketing Manager at Treasure Data and Yili Huang, Sr. Product Manager at Treasure Data Recorded: May 21 2020 46 mins
    Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been relegated to the ranks of customer retention and loyalty business process. But did you know that the same powerful technology that many successful businesses are already using to predict and personalize customer interactions can also be used to prospect for new customers?

    In the latest Arm Treasure Data release, we’ve introduced new features that not only streamline cross-channel advertising activities, but also empower marketers with visibility into their buyers’ journeys. In this webinar, we’ll show you how to extend your marketing reach through new identity resolution techniques and new advertising channels. We’ll also demonstrate how you can find and keep new buyers with greater visibility into customer journeys at scale. Join us on May 21 at 10:00 a.m. PST, for an overview of our new product launch and demonstration of our new Customer Journey Orchestration feature.

    Here are a few of the highlights of this release:

    ·Customer Journey Orchestration allows marketers to track buyers through a purchasing journey at scale. Influence the path to purchase for greater conversion and marketing attributable sales growth.

    ·New AdTech connectors open new channels for greater marketing reach. Marketers can now suppress ad lists intelligently across ad networks, reduce the days it takes to launch campaigns and decrease the overall costs of acquisition.

    ·Increased investment in supporting our global operations makes onboarding new Treasure Data users and implementing new use cases easier. Faster adoption across regions, divisions and functions, helps improve CDP return on investment.
  • Coffee and Content: Capabilities Enabled by Structured Content
    Coffee and Content: Capabilities Enabled by Structured Content
    Ann Rockley Recorded: May 21 2020 43 mins
    Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content.
  • Webinar: The Basics of Exploratory Testing
    Webinar: The Basics of Exploratory Testing
    John Spitta, Technical Consultant at Eggplant Recorded: May 21 2020 30 mins
    Exploratory testing can lay the groundwork and lead the way for test automation. But what does it actually entail? Learn about the basics and find out how easily Eggplant can make it as part of your strategy.
  • How to Manage Marketing in Times of Crisis
    How to Manage Marketing in Times of Crisis
    Tom Treanor, VP Marketing at Arm Treasure Data and Ben Shapiro, Producer and Host at MarTech Podcast Recorded: May 20 2020 56 mins
    Marketing events cancelled. Sporting arenas closed. Bars and restaurants are closed. If someone told you about all this last year, would you have believed them? Today’s reality is affecting businesses across the globe as they shift and pivot to a digital landscape.

    Your marketing strategy is more important than ever. But does your martech stack give you the insights you need to keep prospects and customers engaged? In this session, Ben Shapiro, Host and Producer of the MarTech Podcast is sitting down with Treasure Data’s VP of Marketing, Tom Treanor, to discuss “How to Manage Marketing in Times of Crisis”.

    In this discussion, our hosts will provide marketing insights like:
    · Implementing new marketing strategies for today’s economy
    · How to thoughtfully leverage emerging opportunities
    · Which marketing channels are suffering and thriving
    · How to protect your home base: your product and customers
  • Friendly Fraud: How Trust & Safety Experts Win Disputes
    Friendly Fraud: How Trust & Safety Experts Win Disputes
    Brittany Allen and Michelle Arguelles Recorded: May 20 2020 61 mins
    In this webinar you'll learn, what common friendly fraud chargebacks are, especially in the wake of COVID-19 and the best way to win them and how the Sift Console can be used effectively as compelling evidence.
  • Digital Payments your Customers Will Love!
    Digital Payments your Customers Will Love!
    Thompson Alastair, Giesecke+Devrient | Rupert Nicolay, Microsoft Recorded: May 20 2020 19 mins
    There is no doubt: the world is digital! And banking customers are changing their behaviour based on the experiences they have on their daily digital journey.

    Nevertheless, today‘s customers adapt their expectations around digital applications based on the experience they have with leading social networks, global marketplaces, and their favourite online-stores. But it’s not only the adoption of new behaviours that are disrupting customers’ expectations. 67 per cent of the next generation’s banking customers will be digital natives. And these customers also expect their solutions to be available anytime and anywhere. This presents an exciting opportunity to build your bank around your customer!

    But as banking on the fly turns into a commodity, industry newcomers change the way traditional banking is done. For established financial service providers, this can be a threat.

    In this talk, G+D’ Digital Payments expert Alastair Thompson will give hands-on examples on the need for device-agnostic, digitalized payment services. And how to turn disruption into innovation and carve out new revenue streams.

    Thompson Alastair, Business Development and Payment Expert, G+D Mobile Security
    Rupert Nicolay, Worldwide Services Architect - Financial Services, Microsoft
  • Customer Data Platforms: Choosing the Right Type For Your Customer Data Strategy
    Customer Data Platforms: Choosing the Right Type For Your Customer Data Strategy
    Kunal Badiani, Regional Director Middle East and Africa at Tealium Recorded: May 19 2020 49 mins
    Arguably, Customer Data Platforms (CDPs) are one of the hottest technologies in the marketing technology space right now. Gartner recently released a report identifying the top four “Trends That Will Transform How Marketers Run Their Technology Ecosystems,” and CDPs were at the top of the list. But, as the report also notes, half of enterprise companies say the CDP is their CRM system. So…what's going on?

    As the CDP space becomes more crowded than ever, there are lots of questions around what a CDP should do, as well as which CDP is right for each business or organisation.

    Join to learn more about what is a Customer Data Platform (and what it isn't) along with:

    - The why of CDP

    - The state of the CDP today

    - Different types of CDPs

    - Which CDP is right for you?

    - Which strategy (Customer data orchestration vs. campaign orchestration) will drive your CDP adoption?
  • Your Crash Course to Cutting-Edge Email Marketing
    Your Crash Course to Cutting-Edge Email Marketing
    Seth Weisfeld, Product Manager, Growth Channels at Pinterest; Jen Capstraw, Director of Strategic Insights at Iterable Jun 2 2020 4:00 pm UTC 62 mins
    You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.

    In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.

    This session includes:

    -A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
    -Innovative examples of how today’s top brands are pioneering new email use cases
    -Live polls and chat for real-time interactivity with the email experts and other webinar participants
  • Your Informatica P360 Belongs in the Cloud: Scale, Optimize, Innovate
    Your Informatica P360 Belongs in the Cloud: Scale, Optimize, Innovate
    Mark MacIver, CEO, Integrationworx & Miko Roller, Director MDM, Pivotree Jun 2 2020 5:00 pm UTC 60 mins
    In unprecedented times your ability to pivot and react to change is essential. Financial pressures, supporting remote work, ensuring business continuity, or scaling to meet unusual demands can place tremendous strain on your existing on-premise Informatica Product 360 infrastructure. Moving to the cloud provides you with a secure, high performing, resilient and efficient way to use your Informatica Product 360 solution.

    Please join Integrationworx and Pivotree in this live webinar to learn more about the advantages of moving your Informatica Product 360 platform to the Cloud including:

    - Optimizing for Efficiency
    - Cost Savings
    - Scaling for Demand
    - Managed Services
    - Expanding Product 360 capacity and innovations
  • How to use headless commerce to accelerate your digital transformation
    How to use headless commerce to accelerate your digital transformation
    Kenny Milliner, Richard Thorpe Jun 3 2020 12:30 pm UTC 45 mins
    Join HCL Commerce and IBM GBS iX as they share how to accelerate your digital transformation through a headless commerce approach. Modernizing your business and simplifying your infrastructure is possible with HCL Commerce and IBM GBS iX
  • Powering Privacy Compliance with a CDP
    Powering Privacy Compliance with a CDP
    David Raab, Founder at CDP Institute Jun 3 2020 5:00 pm UTC 45 mins
    New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.

    In this webinar, David Raab, Founder at CDP Institute, will reveal:

    ·How to resolve the conflict between privacy and personalization
    ·Why the death of cookies will lead to a rebirth of advertising
    ·Tactics that make customers eager to share their personal data
    ·Privacy features to look for in a Customer Data Platform
  • Bending the Curve Up – A Digital Marketing Playbook
    Bending the Curve Up – A Digital Marketing Playbook
    Ken Gardner, CEO and Founder - conDati Jun 3 2020 6:00 pm UTC 30 mins
    The past few months have been wild and scary for most businesses. The speed and force of the shutdown being way outside anyone’s experience. But some companies have snapped back quickly from the shock. So, what are these companies doing differently?

    Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati's customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.

    Learn about:
    • Which paid marketing campaigns to focus on
    • Marketing channels that are performing
    • Whether sales promotions are a key strategy
    • Where you should be investing budget
  • Worldline e-Payments Challenge 2020 [Option 1]
    Worldline e-Payments Challenge 2020 [Option 1]
    Anne-Céline Muller (Worldline), Michael Petiot (Worldline), Adélaïde Hervagault (BeMyApp), Christophe Remillet (Onevisage) Jun 4 2020 8:00 am UTC 60 mins
    Welcome to Worldline e-Payments Challenge webinar ! FinTech from all around Europe are competing to get a chance to take part in the next edition of the e-Payments Challenge in September. Thanks to this webinar you will be able to learn and discover more about this thrilling 3-days co-innovation journey which would allow you to work hand in hand with Worldline customers and experts. You will get the chance to have all key stages presented to you, from the application day to the pitching session. You want to know what’s in it for you ? Then take part in the webinar and learn about all the opportunities and advantages that the e-Payments Challenge could bring to you!
  • Webinar: Enterprise Business Applications
    Webinar: Enterprise Business Applications
    Evan Bartlik, Technical Consultant at Eggplant Jun 4 2020 3:00 pm UTC 22 mins
    Enterprise business applications are effective tools to helping you serve your business and your client. Learn about what they are, how Eggplant automate their testing and how testing impacts your CI/CD pipeline.
  • Discussion: BOPIS – Hybrid eComm
    Discussion: BOPIS – Hybrid eComm
    Tracy Adams - Global Partnerships Director at Metapack, Rob Shaw - Managing Director at Fluent Commerce EMEA Jun 4 2020 3:00 pm UTC 19 mins
    Can accurate inventory visibility be a game changer for eCommerce? We’ll discuss making BOPIS work in the time of COVID-19 through improved stock visibility across the supply chain, and how data can be used to increase customer engagement for the instant gratification that today’s consumer demands
  • Coffee and Content: The Secrets of the Content Industry
    Coffee and Content: The Secrets of the Content Industry
    Rahel Anne Bailie Jun 4 2020 3:00 pm UTC 45 mins
    We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible.
  • Email Resolutions for 2020 and the Decade Ahead
    Email Resolutions for 2020 and the Decade Ahead
    April Mullen, Director of Strategic Insights at SparkPost; Jen Capstraw, Director of Strategic Insights at Iterable Jun 4 2020 4:00 pm UTC 67 mins
    What are you doing to level up your email marketing maturity for the year – and decade – ahead? Tune in to hear from two industry pundits and weigh in with your own perspective as we explore the resolutions you should make and break here in the ’20s.

    In this session, we dive into:

    -The biggest trends of the last decade driving email marketing forward
    -A calendar outlining the biggest opportunities you should take advantage of in 2020
    -The hot-or-not innovations for the new decade
  • Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Taylor Wheeler, Director of Digital Sales and Marketing & Melissa Sheehan, Director of Product Strategy Jun 4 2020 5:00 pm UTC 45 mins
    Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.

    In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
    • How to reach the right customers
    • How to track the success of your campaign
    • What tools are available for you today including
    - Organic and Local SEO
    - Social Media
    - Print Media
    - Programmatic & Device-based targeting
  • Discussion: The Future Shopper
    Discussion: The Future Shopper
    Tracy Adams - Global Partnerships Director at Metapack, Patrick Munden - Chief Growth Officer at Wunderman Thompson Commerce Jun 9 2020 3:00 pm UTC 19 mins
    Join Metapack and Wunderman Thompson as we combine our insights to form a picture of what The Future Shopper might look like - after the lockdown.
  • [Master class] 7 ways to get more out of Algolia - Part I
    [Master class] 7 ways to get more out of Algolia - Part I
    Matthew Foyle, Field Engineering at Algolia Jun 9 2020 4:00 pm UTC 37 mins
    Great search is an ongoing journey as websites, product offerings and customer needs evolve over time.

    Join our product specialists to go over key aspects of Algolia search, such as:
    - Fine-tuning relevance for a better CX
    - Best practices around your search UI/UX
    - Tips around Click Analytics and A/B testing
    - Ways to improve your data quality
  • Best of 2019: Cross-Channel Marketing Campaigns We Loved
    Best of 2019: Cross-Channel Marketing Campaigns We Loved
    Alyssa Jarrett, Director Brand & Content Marketing at Iterable; Ginny Tonkin, Sr. Demand Generation Manager at Iterable Jun 9 2020 4:00 pm UTC 48 mins
    This was one of our most popular webinars in 2018, and we dove right in to review what cross-channel campaigns made a splash in 2019.

    Check out this interactive session where we had the audience vote on their favorites in each category.

    This session includes:

    -Innovative examples of this year’s best cross-channel marketing campaigns
    -Voting and chats with our webinar experts about this year’s best cross-channel campaigns
    -Fresh inspiration for your campaigns in 2020
  • Coremedia and HCL Commerce – content in the modern era
    Coremedia and HCL Commerce – content in the modern era
    Martin Tavener, Ben Mooney, Oliver Heyden Jun 10 2020 2:00 pm UTC 45 mins
    The future of content in the modern era
  • Aberdeen Research: Quantifying the Business Impact from Web Scraping
    Aberdeen Research: Quantifying the Business Impact from Web Scraping
    Derek Brink, VP & Research Fellow at Aberdeen Group and Deepak Patel, VP of Product Marketing at PerimeterX Jun 10 2020 5:00 pm UTC 60 mins
    Do you know the revenue impact of website scraping attacks for your business? In the e-commerce vertical alone the impact is between 3% to 14% of annual website revenue. Find out how to estimate the revenue impact for your business. Join Aberdeen Research Group and PerimeterX to understand the real impact of web scraping beyond the loss of competitive advantage.


    Get insights and takeaways including:
    -Estimates for the impact of website scraping on select verticals as a function of annual website revenue.
    -Quantitative analysis on how to measure the business impact of website scraping for your online business.
    -Understanding the risk of web scraping and what steps to take to manage bots to an acceptable level.
  • Worldline e-Payments Challenge 2020 [Option 2]
    Worldline e-Payments Challenge 2020 [Option 2]
    Anne-Céline Muller (Worldline), Michael Petiot (Worldline), Adélaïde Hervagault (BeMyApp), Christophe Remillet (Onevisage) Jun 11 2020 8:00 am UTC 60 mins
    Welcome to Worldline e-Payments Challenge webinar ! FinTech from all around Europe are competing to get a chance to take part in the next edition of the e-Payments Challenge in September. Thanks to this webinar you will be able to learn and discover more about this thrilling 3-days co-innovation journey which would allow you to work hand in hand with Worldline customers and experts. You will get the chance to have all key stages presented to you, from the application day to the pitching session. You want to know what’s in it for you ? Then take part in the webinar and learn about all the opportunities and advantages that the e-Payments Challenge could bring to you!
  • Where do you go from Magento?
    Where do you go from Magento?
    Magno, HCL Commerce Jun 11 2020 4:00 pm UTC 45 mins
    Whether you're trying to plan for what's next after Magento 1 end of life or frustrated with Magento's many limitations, come hear from Magno and HCL Commerce about how you can transition to a modern commerce platform that gives you the agility and flexibility you need with the security, reliability and stability of a tried and tested platform.
  • Enhance Personalization With Next Generation ML
    Enhance Personalization With Next Generation ML
    James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing Manager Jun 11 2020 5:00 pm UTC 45 mins
    Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approached could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
    - Discuss the evolution of AI techniques for personalization.
    - Review the risks and opportunities technologies in the space.
    - Describe strategies and approached for getting it right.
  • Improving the customers' banking experience with the right channel mix
    Improving the customers' banking experience with the right channel mix
    Guillaume Lefebvre- R&D Manager, Aurélie Fon - Product Marketing Manager, Veronica Alava - Business Developer Jun 16 2020 8:00 am UTC 60 mins
    Each customer journey is composed of a unique set of touchpoints across channels that must be designed to optimize customer convenience and satisfaction at any time. Understanding channels’ usage and specifies is the first step towards building a compelling value proposition for your digital customers.

    Join us during this live webinar to discuss:
    · Setting customer expectations through FinTechs/BigTechs’ customer strategies
    · Understanding Customer Journeys and touchpoints mapping in order to identify “experience gaps”
    · Leveraging channels’ usage and specificities, focusing on how to integrate conversational technologies at financial institutions
    · Focus on a leading Market Case study

    You will also receive an exclusive copy of our new white paper about “Bridging Human and Digital Experiences in Banking”.

    Cannot join but interested? Just register to receive your copy of the white paper and the on-demand link afterwards.
  • Cybersecurity-Sicheren Zugang schaffen für Industrie & kritische Infrastrukturen
    Cybersecurity-Sicheren Zugang schaffen für Industrie & kritische Infrastrukturen
    Claus Uellendall & Joachim Hörnle Jun 16 2020 12:00 pm UTC 45 mins
    Die Anbindung von Maschinen an externe Systeme ist oft mit dem
    Risiko von Cyberattacken und Datendiebstahl verbunden.

    In diesem Webinar möchte Worldline Ihnen vorstellen, wie solche Risiken minimiert werden können und der geordnete Zugriff von außen sicher gestellt wird. Außerdem möchten wir das Thema Monitoring in der Industrie und kritischen Infrastrukturen eingehen, um die Verfügbarkeit und Performance Ihrer Systeme zu optimieren
  • From Healthier Data to Happier Patients: How CDPs Can Help Drive Personalization
    From Healthier Data to Happier Patients: How CDPs Can Help Drive Personalization
    Jake Spencer, Product Marketing Manager, Tealium and Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, Tealium Jun 16 2020 3:30 pm UTC 45 mins
    Personalization is a top priority in almost every industry. What if there were a way to personalize the patient experience?

    Better patient care starts with better data.

    Join us as we discuss how healthcare businesses can deliver personalized care and increase engagement by collecting and unifying data across channels in real time. During this webinar, you'll discover how to:

    - Leverage real-time, unified data to build stronger relationships with patients
    - Deliver more timely/targeted messaging and better digital experiences
    - Keep patient data safeguarded and secure with an end-to-end Customer Data Hub that is secured to privacy and industry regulations, including HIPAA.
    - And much more!
  • Driving conversion & growth at Dunelm with world class Search
    Driving conversion & growth at Dunelm with world class Search
    David Ward and James Arnold from Dunelm Jun 17 2020 5:00 pm UTC 30 mins
    In the upcoming talk, David Ward and James Arnold from Dunelm will share their learnings and best practices on how the UK's leading home furnishing retailer transformed its online site into a rewarding customer experience that is driving higher conversion rates and revenue.

    This webinar will cover how Dunelm:
    - Recreated the physical store browsing experience online
    - Orchestrated an effortless and engaging search and discovery experience
    - Grew its online business
  • CX Super Powers for Modern Marketing Leaders
    CX Super Powers for Modern Marketing Leaders
    Steven Tsao, Digital Marketing Futurist at Arm Treasure Data Jun 17 2020 5:00 pm UTC 45 mins
    CMO’s and CIO’s are tasked with a lot of responsibilities today, while minimizing costs and maximizing revenues. What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like?

    Here are some of the questions we will go over:

    · How has competition changed?
    · Do we have end-to-end, holistic view of the customer?
    · Are we equipped to personalize the customer experience across the journey?
    and more...

    In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”
  • Webinar: Software Testing Training Practices and how we deliver it
    Webinar: Software Testing Training Practices and how we deliver it
    Pritesh Modi, Technical Consultant at Eggplant Jun 18 2020 2:00 pm UTC 19 mins
    Learn about the essential steps that need to be taken in order to provide the best software testing training possible. Pritesh will talk about the best practices and how Eggplant implement those.