Hi [[ session.user.profile.firstName ]]

E-commerce

  • How to Use Behavioral Marketing in Your Emails
    How to Use Behavioral Marketing in Your Emails Marissa Goba, Account Manager at Movable Ink Recorded: May 25 2017 12 mins
    No two customers are the same. So why send one-size-fits-all email content? In this webinar, you'll learn how leading brands are using behavioral triggers to deliver relevant, customer-focused email campaigns. You'll get inspiration for your email marketing strategy and discover why behavioral marketing is powerful stuff. Sign up now!
  • The Top 8 ROI Considerations for Tag Management
    The Top 8 ROI Considerations for Tag Management Adam Corey, VP, Marketing Recorded: May 24 2017 33 mins
    ‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.

    There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.

    Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Conversational Technologies- The Catalyst For Customer Service Experience
    Conversational Technologies- The Catalyst For Customer Service Experience Sheryl Kingstone, 451 Research; Jordi Torras, Inbenta; & Phil Jennings, Ticketmaster Recorded: May 23 2017 56 mins
    The shift of customer service from a cost center to an engagement center will spur investments in more intelligent automation and conversational approaches to service and commerce. With 76% of customers preferring digital channels to communicate with businesses, and roughly 40% choosing to chat with a business through SMS, social media or Facebook messenger, conversational technologies have forever changed the customer service experience. Learn first-hand, from industry peers, how smart chatbots are improving how businesses converse with customers, and nurture relationships across the customer journey.

    Join the 451 Group, Ticketmaster and Inbenta for this session to discover how:

    •Digital engagement will shift commerce and service from interactions to conversations [The 451 Group predicts that 80% of all customer interactions will eventually be contained in a self-service channel].

    •Customers want self-service options on their own terms, in their preferred channels, including SMS, web or mobile chat. [The 451 Group data shows 55% of survey respondents prefer self-serve tools to avoid calling a customer service agent]

    •How businesses like Ticketmaster leverage enterprise-class chatbots; key factors to include and what to to avoid when launching a chatbot pilot [55% of companies employ self-service solutions; and 26% say they plan to build a chatbot as part of their self-service strategy]
  • Fraud Detection: What’s Beyond Machine Learning?
    Fraud Detection: What’s Beyond Machine Learning? Kedar Samant, co-founder and CTO of Simility, Swastik Bihani, VP of Product Management, Simility Recorded: May 11 2017 54 mins
    In this session you will learn:

    -Brief discussion on ML and how it helps with fraud detection
    -Limitations of machine learning and unsupervised learning
    -Emerging approaches such as adaptive data ingestion and dynamic data ontology
    -Steps and approaches to build a strategy beyond machine learning
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi Recorded: May 11 2017 40 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 9 2017 61 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jonathan Jarvis, CEO, Token
    * Wendy Schuchart, Moderator, VentureBeat
  • Beyond 2FA: The Smart Way to Manage Cloud Access
    Beyond 2FA: The Smart Way to Manage Cloud Access Mor Ahuvia, Authentication Product Marketing at Gemalto Recorded: May 9 2017 44 mins
    Cloud apps are being pulled into the enterprise hand-over-fist, with 93% of organizations using cloud-based IT services. But the efficiencies and convenience offered by cloud apps come at a price. While organizations have long been applying two-factor authentication to their network, VPN and email portals, they have failed to extend that same level of security to cloud-based applications, such as Office 365, AWS and Salesforce.

    But the need for stronger cloud access security is only part of the story. Businesses looking to scale and increase their cloud adoption find there are other issues to contend with. Visibility into cloud access events and regulatory compliance become challenging to maintain. Helpdesk staff are burdened with password resets, and the most important link in the chain—users—are plagued with password fatigue.

    This webinar explains:
    •Challenges to greater cloud adoption in the fintech space
    •How strong authentication complements access management
    •Why cloud access management is critical to an organization’s cloud adoption strategy
  • Design as Strategy: Thoughts on User Experience and Virtual Reality
    Design as Strategy: Thoughts on User Experience and Virtual Reality David Mullett, VR Thought Leader Recorded: Apr 27 2017 49 mins
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • [Live Panel] How to Put the Human First When Creating for Virtual Reality
    [Live Panel] How to Put the Human First When Creating for Virtual Reality Amandine Flachs, Realities Centre; Tom Evans, Trojan VR; Komal Sable, Tengio & Doug North Cook, Decoder Recorded: Apr 27 2017 60 mins
    Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.

    As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.

    - Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?

    - Are we more careful today to offer more accessible VR experiences than a year ago?

    - How is this evolving? Do studios and creators tend to integrate more the human in the creation process?

    The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.

    --------

    Panelists:

    - Amandine Flachs, Events & Comms Manager, Realities Centre

    - Tom Evans - CEO and co-founder at Trojan VR

    - Komal Sable - COO at Tengio

    - Doug North Cook - Creative director and co-founder at Decoder.
  • Virtual Reality Therapy for Pain and Anxiety during Procedures
    Virtual Reality Therapy for Pain and Anxiety during Procedures Brandon Birckhead is a physician who founded Immergence Technologies, LLC Recorded: Apr 26 2017 33 mins
    Webinar synopsis
    -Summarize the Studies on Non-immersive Virtual Reality Therapy
    -Summarize the Studies on Immersive Virtual Reality Therapy
    -Discuss Current uses of Technology
    -Discuss the Future of the Field
    -Q & A

    Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.
  • Making Augmented, Mixed & Virtual Reality a Profitable Endeavor
    Making Augmented, Mixed & Virtual Reality a Profitable Endeavor Jay Samit, Disruptor, Author (Disrupt You!), Speaker, Serial Entrepreneur & Professor Recorded: Apr 26 2017 46 mins
    Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.

    Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
  • VR/AR For Enterprise: Building a Practical Roadmap for Success
    VR/AR For Enterprise: Building a Practical Roadmap for Success Amy Peck, Founder, endeavorVR Recorded: Apr 26 2017 31 mins
    While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
    This panel will explore ways to effectively bring this vision to fruition:
    • Identifying the right use cases
    • Getting internal buy-in and budget
    • Finding development resources
    • Rolling out new AR/VR processes and products
  • Why AR/VR Will Disrupt Productivity and Collaboration in the Enterprise
    Why AR/VR Will Disrupt Productivity and Collaboration in the Enterprise John Nall, CEO, Appzion Recorded: Apr 26 2017 60 mins
    Enterprise is the best starting or entry point for AR and VR because the pain points are high, the dollars are there to make a strong ROI case for use, and the wearable form factor is much less of an issue. AR and VR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. We are optimistic that industrial productivity will grow and that this will ultimately translate into higher wages because AR and VR will allow more workers to do high-skill jobs, and improve their performance.
  • [Live Panel] Augmented Reality in Business: Potential and Challenges
    [Live Panel] Augmented Reality in Business: Potential and Challenges Josh Downs, BrightTALK (moderator); Alice Bonasio, Tech Consultant; Max Dawes, Zappar & Mickael Jordan, Augment Recorded: Apr 26 2017 62 mins
    Augmented Reality in Business: Assessing the Potential

    This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.

    The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.

    Featuring an industry-leading selection of Augmented reality experts:

    - Josh Downs, Community Manager, BrightTALK (Moderator)

    - Alice Bonasio, Technology Author and Journalist

    - Max Dawes, Partnerships & Marketing Director, Zappar

    - Mickael Jordan, Co-Founder & COO, Augment

    For more information on Alice Bonasio please visit:

    http://alicebonasio.com/vr-consultancy/
  • VR/AR: Live Holographic Streaming
    VR/AR: Live Holographic Streaming Ieva Stelingyte, Co-Founder, Experimental Foundation Recorded: Apr 26 2017 36 mins
    The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?

    EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.

    Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.
  • Open Source Cassandra: Lessons Learned from Supporting 2,000 Clusters
    Open Source Cassandra: Lessons Learned from Supporting 2,000 Clusters Brooke Thorley, SVP Technical Operations Recorded: Apr 25 2017 60 mins
    Learn the tips and tricks from the field you need to ensure application success on Cassandra

    With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.

    Our 45 minute live webinar will provide you with vital tips and "lessons learned" to ensure your cluster runs smoothly.

    What you’ll discover:
    -The most common operational problems in Cassandra, and how to solve them.
    -How to diagnose and resolve unexplained performance problems
    -How to design your cluster to maximize availability
    -How to monitor for early warning signs
    -Expert tips and tricks from the field
  • 3 Ways to Retool Your Business with Technology in 2017
    3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Recorded: Apr 25 2017 58 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • Augmented & Mixed Reality: Who is Watching Whom?
    Augmented & Mixed Reality: Who is Watching Whom? Monique J. Morrow, CTO, Chief Technology Strategist, President & Co-Founder, Humanized Internet Recorded: Apr 25 2017 43 mins
    A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?

    Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.

    Join this discussion with Monique Morrow, CTO & Chief Technology Strategist, President & Co-Founder of the Humanized Internet, for an in-depth look at what a true MR/AR/VR world means.
  • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech
    Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Luciana Carvalho, VR Evangelist Recorded: Apr 25 2017 48 mins
    Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.

    As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.

    Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

    She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.
  • Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach
    Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach David Raab, founder of the Customer Data Platform Institute Recorded: Apr 20 2017 46 mins
    And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:

    1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources

    2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top

    3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
  • Unbeatable best practices in global subscriptions
    Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Recorded: Apr 20 2017 62 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Derek Blatter, Senior Manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Director, Digital Content, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • VR meets marketing: Get ready for this new reality
    VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 19 2017 62 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Webinar: Ask Me Anything About Contextual Marketing
    Webinar: Ask Me Anything About Contextual Marketing Mike Dietz, Senior Solutions Consultant, Movable Ink Recorded: Apr 13 2017 20 mins
    Ever wonder what it takes to build a great contextual email campaign? Or how your business could benefit from contextual marketing? In this AMA-style webinar, we’re putting the spotlight on our audience and answering your biggest questions about contextual marketing. Register now to secure your spot!
  • Customer support: Unleash your superpowers with AI
    Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 13 2017 59 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Tony Jamous, President of Nexmo, part of Vonage
    * Wendy Schuchart, Moderator, VentureBeat
  • UK/GMT:: 3 Strategies for Smarter Customer Retention
    UK/GMT:: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex May 31 2017 2:00 pm UTC 45 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.

    Aided by plenty of client examples and best practices, discover how to:
    •Enhance transactional messaging with user generated content and loyalty program marketing
    •Continue engagement after the first purchase with loyalty, referrals, and user generated content
    •Upgrade personalization with abundant data from all of your channels

    Smarter customer retention, sorted.
  • Building Partnerships Inside Your Organization for Better Customer Experiences
    Building Partnerships Inside Your Organization for Better Customer Experiences David Mickelson, Insights and Analytics Manager, 3M and Kevin Capeder, Analytics Specialist, 3M May 31 2017 4:00 pm UTC 60 mins
    As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.

    In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
  • USA TIMEZONE: 3 Strategies for Smarter Customer Retention
    USA TIMEZONE: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Jun 1 2017 6:00 pm UTC 45 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:

    • Enhance transactional messaging with user generated content and loyalty program marketing
    • Continue engagement after the first purchase with loyalty, referrals, and user generated content
    • Upgrade personalization with abundant data from all of your channels


    Smarter customer retention, sorted.
  • Turning the Table on Hackers and Breaches
    Turning the Table on Hackers and Breaches Jason Hart, CTO of Data Protection at Gemalto Jun 6 2017 3:00 pm UTC 60 mins
    Data breaches in 2016 got even more personal with big hacks of adult entertainment sites and social media databases. Hackers mined these for gold, in other words, valuable data to create social engineering attacks, ransom operations and identity theft. According to Gemalto’s Breach Level Index, the number of stolen, compromised or lost records increase by 86% in 2016, while the number of breaches decreased by 4%. Hackers are going after more data than ever before, and they are finding it in large databases that are left relatively insecure.

    Whether consciously or not, hackers have grasped the idea of situational awareness. They have figured out how to exploit these golden opportunities by keeping a pulse on what is going on. It seems too simple to be true, but it goes back to the age-old principle of information is power. Getting the information comes from being aware of one’s surroundings. To become situationally aware, companies need to change their mindset- building a walled garden isn’t an option anymore. During the webinar, we will look at the major data breach trends and findings from 2016 and discuss how this information can help develop your situational awareness. Join us as we cover topics like:

    -What we can learn from Jason Bourne about knowing one’s surroundings
    -What we can learn from hackers to better protect valuable data
    -What we as security professionals can do by going back to the basics of accountability, integrity, auditability, availability and confidentiality
    -How to change our mindset in a new era of a hacker driven gold rush
  • How to Optimize your Marketing Promotions with User Data
    How to Optimize your Marketing Promotions with User Data Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Jun 6 2017 5:00 pm UTC 30 mins
    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.

    We’ll cover:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science
  • The Importance of Email Verification, Why It Matters
    The Importance of Email Verification, Why It Matters Jack Wrigley, VP Business Development, Kickbox Jun 7 2017 3:00 pm UTC 45 mins
    Do you consider yourself a data-driven marketer? Are you in charge of email success at your company?

    dotmailer has teamed up with Jack Wrigley, VP Business Development at Kickbox to provide you with expert advice on email deliverability and email data quality.

    In this webinar, we’ll explore how email verification can drastically impact email campaign performance and ensure your deliverability and sender reputation remain in tip-top-shape.

    In 45minutes, you’ll takeaway:
    - Results to expect with email verification
    - What to do with legacy data
    - Dealing with big campaigns
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 7 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • 5 Critical Ways Influencers Can Improve Your Content Marketing
    5 Critical Ways Influencers Can Improve Your Content Marketing Joseph Cole - VP of Marketing, Sydney Hodgson – Strategic Accounts Manager Jun 7 2017 7:00 pm UTC 60 mins
    Modern marketers get that influencer marketing is a critical piece of their marketing strategy, yet most don't realize influencers can be the best source of authentic content creation at scale.

    Influencers, unlike celebrities, built their followings based on subject matter expertise and their amazing ability to deliver content to a highly engaged audience.

    In this webinar, join Sydney Hodgson, and Joseph Cole of TapInfluence as they share 5 best practices on how to use the power of influencers and influencer marketing to support your content marketing goals:

    1). Creative Ideation (both copy + design)
    2). Content Creation
    3). Content Distribution and Amplification
    4). Content ROI
    5). Optimization and Measurement
  • Is your mobile app too slow? Five best tips for mobile immediacy
    Is your mobile app too slow? Five best tips for mobile immediacy Stewart Rogers, Director of Marketing Technology, VentureBeat Jun 8 2017 5:00 pm UTC 60 mins
    Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.

    It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.

    We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.

    In this webinar, you'll:

    * Identify the best practices for optimizing load times for games with rich content
    * Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
    * Discover what to do first, and which technologies can help you get there quicker


    Speakers:
    * Secil Watson, EVP Head of Digital Solutions, Wells Fargo
    * David Holtkamp, CEO, Crimson Moon
    * Jonathan Meson, CEO, VisualBlasters
    * Martín Domínguez, CIO at Etermax
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by Akamai
  • Apache Cassandra Firefighting and Consulting
    Apache Cassandra Firefighting and Consulting Ben Bromhead, Chief Technology Officer and Co-Founder, Instaclustr Jun 8 2017 5:00 pm UTC 60 mins
    Learn how to rescue Cassandra clusters from the brink of extinction

    With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.

    Our live 45 minute webinar will walk you through the steps for responding to high severity incidents in unknown environments.

    What you’ll discover:
    How to monitor for early warning signs
    Real life examples on how to save a cluster
    Expert tips and tricks from the field
    Concrete steps you can take to ensure your cluster runs smoothly
  • Machine Learning: The what, how, and why you need it now
    Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 14 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • How to boost and amplify your content marketing with influencers
    How to boost and amplify your content marketing with influencers Joseph Cole - VP of Marketing, and Max Roesler - Influencer Marketing Content Optimization Strategist Jun 14 2017 7:00 pm UTC 60 mins
    There are hundreds of influencer marketing solutions out there. Still, 73% of marketers are challenged with finding the right (quality) influencers and how to get started.

    Join Max Roesler – Influencer Marketing Content Optimization Strategist, and Joseph Cole - VP of Marketing as they provide you with best practices for boosting and amplifying content with real benchmarks so you can really understand what success looks like.

    In this webinar, we’ll give you tangible steps so that you become a pro. Learn how to:

    - Select the right influencers
    - Understand what content works best with real examples
    - Boost and amplify your content with influencers
    - Measure campaign success with actual benchmarks

    Watch your content go viral with influencers powered by TapFire.
  • 5 tactics for more relevant email marketing
    5 tactics for more relevant email marketing Skip Fidura, Client Services Director, dotmailer Jun 15 2017 1:00 pm UTC 45 mins
    Customers now expect relevant content from brands they follow to be delivered to them as and when they need it - whether they are searching for a product on the website or opening an email in their inbox.

    Klevu (the smart search experts) and dotmailer (email marketing automation experts) have partnered to bring customers a more relevant shopping experience.

    In this webinar, dotmailer will give learnings from their annual benchmarking report ‘Hitting the Mark’ on how 100 retailers are measuring up against the current needs of the customer.

    In 45 minutes, we will cover:
    1.Which retailers are leading with their email marketing
    2.Current email marketing trends in retail
    3.The checkout recovery tactic that only 40% of brands are doing
    4.Examples of successful emails that don’t give a sales promotion
    5.How site search and email can supercharge relevancy for the customer
  • Transforming Your Digital Advertising With the Power of First Party Data
    Transforming Your Digital Advertising With the Power of First Party Data Lakshmi Ramesh, Director of Digital Marketing at Treasure Data Jun 15 2017 5:00 pm UTC 60 mins
    Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.

    Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.

    The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.

    Join us for our webinar and you will learn:

    - How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
    - The common pitfalls of working only with 2nd and 3rd party data
    - Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
    - Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
  • A Not-So Normal Webinar on GDPR: Creating your Organization’s Plan
    A Not-So Normal Webinar on GDPR: Creating your Organization’s Plan Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium Jun 21 2017 4:00 pm UTC 60 mins
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, on Wednesday, June 21st at 9 a.m. PST/12 p.m. EST/ 5 p.m. BST for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks VentureBeat Jun 21 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • The Power of Open Source Apache Cassandra Managed by Instaclustr
    The Power of Open Source Apache Cassandra Managed by Instaclustr Ben Bromhead, CTO and Co-Founder, Instaclustr Jun 22 2017 5:30 pm UTC 60 mins
    This webinar provides a detailed comparison between open source Apache Cassandra managed by Instaclustr and proprietary technologies such as DataStax Enterprise. The aim is to highlight the operational and cost benefits associated with deploying open source Apache Cassandra and other data management technologies including Apache Spark. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • How Cisco Uses Architecture to Drive Their Digital Transformation
    How Cisco Uses Architecture to Drive Their Digital Transformation John Schmidt Jul 20 2017 4:00 pm UTC 60 mins
    Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.

    This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.

    Speakers:
    Matt Sidden, IT Manager Enterprise Architecture, Cisco
    John Schmidt, VP Global Integration Competency Center Practice, Informatica
    David Lyle, VP Business Transformation Services, Informatica
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.