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E-commerce

  • Crawler Automation - Selenium vs. Puppeteer (UK time)
    Crawler Automation - Selenium vs. Puppeteer (UK time)
    Rachel Holander, Roi Paz Recorded: Apr 24 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Immersive Technology-The New Retail Reality
    Immersive Technology-The New Retail Reality
    Hamaad Chippa, Director, Industry Consulting, Retail Recorded: Apr 23 2019 33 mins
    In fact, 8 of 10 retail leaders believe that immersive technologies are a key component of any digital transformation opportunities but have struggled to get much traction from them to date. This must change, and fast as customers have reported that 61% of them prefer stores which offer augmented reality experiences, 71% would return more often and 40% would pay more for a product if they could experience it in AR.

    How can these technologies be considered something more than just gimmicks or games? We’ll explore how important information about customers and products can be used to give these technologies staying power.
  • Crawler Automation - Selenium vs. Puppeteer (USA time)
    Crawler Automation - Selenium vs. Puppeteer (USA time)
    Rachel Holander, Roi Paz Recorded: Apr 23 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • California Consumer Privacy Act: What it is, Why it Matters and How to Prepare
    California Consumer Privacy Act: What it is, Why it Matters and How to Prepare
    Ted Sfikas, Director of Solutions Consultants, NA & LATAM, Tealium Recorded: Apr 23 2019 57 mins
    The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and is slated to be one of the toughest data privacy laws in the US. The law will expand and enforce the rights of California consumers in several new regulatory areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal data.

    This new privacy law reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.

    Like the recent GDPR law in the European Union, the CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals.

    Join this webinar to learn what the CCPA is and how it applies to your organization, as well as:
    - Consumer rights under the CCPA
    - Key requirements and compliance details
    - The impact CCPA has on your company
    - A strategic roadmap to CCPA compliance
    - The role of a data supply chain in CCPA
    - And so much more!
  • What you need to know about Device Fingerprints
    What you need to know about Device Fingerprints
    Rachel Holander, Roi Paz Recorded: Apr 10 2019 26 mins
    Learn about different types of device fingerprints and how to manipulate them to ensure you never get blocked when crawling websites.

    - Introduction to device fingerprinting:
    - Headers
    - Plugins and fonts
    - Zombie and sync cookies
    - Canvas and WebGL
    - WebRTC
    - Web Audio API
    - Manipulating and disabling device fingerprinting
    - Preventing IP leaks
    - Rotating headers
    - Real-time debugging
  • Streamlining Your Release Notes Process
    Streamlining Your Release Notes Process
    Jarod Sickler Recorded: Apr 9 2019 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.

    ABOUT JAROD SICKLER:

    Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
  • Intelligent Test Automation SAVES LIVES
    Intelligent Test Automation SAVES LIVES
    Max Gerrard - VP, Global Technical Services Recorded: Apr 4 2019 36 mins
    Does your software work?

    For some, software affects business outcomes like conversions and revenue.

    For others, software can ensure a patient is properly monitored in the hospital or an astronaut safely returns to Earth from a mission.

    Traditionally testing and monitoring have been used to check if software "works" without looking at the implications. And that's a problem.

    It means that software is released on the strength of being ‘good enough’ from a technical viewpoint, without necessarily doing what it needs to do for the organization.

    The solution?

    Link intelligent test automation in dev with monitoring of real user behavior in live – and associate both with business KPIs. This includes using AI-assisted testing to diagnose functionality, performance and usability issues, and predicting the success of an app on release.

    For a retailer this could mean boosting revenue and saving costs. For a healthcare provider it could mean saving lives.

    In this webinar we’ll show you how organizations such as Cerner, Citibank, and Walmart have used this approach to improve performance by 23%, increase app store rating from 3 to 4.5 stars, and cut the cost of testing by 47%.
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Recorded: Apr 3 2019 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • The Future of Retail Must Blend Marketing and IoT Data
    The Future of Retail Must Blend Marketing and IoT Data
    Erik Archer Smith, Senior Director of Marketing Recorded: Apr 2 2019 39 mins
    The future of personalized shopping experiences is upon us. Retail and eCommerce leaders are using online and offline data to create better personalized experiences to disrupt their peers. IoT data like RFID sensors, smart screens and augmented reality are being smartly incorporated allowing forward-thinking retailers to leapfrog their competition in the next decade.

    In this session we’ll explore the technologies that make this possible and look at a few real world examples of how data-driven strategies are being implemented by retail leaders Subaru, Muji and Kirin.

    Attendees will learn:
    • Four tactics retailers can implement now by leveraging their existing infrastructure
    • Details on the fifth wave of computing and how this will empower the next wave of customer experiences like smart shelves and AI enabled cameras and what technologies are enabling them
    • How "Boomers", "Gen X" and "Millennials" view the trust vs personalization relationship and what segments companies are most commonly using for personalization today.
  • Best Practices for Research Sample
    Best Practices for Research Sample
    Aleksandra Polovina, Head of Brand Research @ Qualtrics Recorded: Mar 28 2019 41 mins
    It’s easier than ever to reach people, but are you reaching the right people? Join us as Aleksandra Polovina discusses what research sample is, how it is sourced, and why it is so important. Also learn best practices for optimizing your survey experience, incentives, and sampling.

    What you will learn from this Webinar
    * What is research sample and how is it sourced?
    * Best practices for data quality, including sourcing, incentives, and survey flow
    * Overcoming sampling pitfalls for brand trackers
    * Your 3 options for sourcing respondents
  • Digital experience automation is your new competitive advantage
    Digital experience automation is your new competitive advantage
    Andy Wyatt, Sr. Product Marketing Manager, Instart Recorded: Mar 28 2019 39 mins
    Delivering safe, reliable, performant digital experiences is harder than ever, but automation is here to help
    The standard for delivering an amazing web experience has drastically changed over the last 20 years, but a lot of legacy technologies are still in use with the same underlying challenges.

    Sites are now richer, more dynamic, and more personalized than ever before, requiring the browser to assemble the visitors' experience directly from first and third-party sources and visited by customers that connect from all over the world on many different types of devices, making it even more difficult to deliver safe, functional, and reliable digital experiences.

    Digital experience automation solutions are the only way to keep pace with customer expectations for the modern website and building the new point of experience that gives you a competitive advantage now and into the future.

    Topics covered in this webinar:
    - How the web has changed, and what this means for delivering amazing web experiences
    - What major challenges digital experience automation can solve
    - How large brands automate the performance, reliability, and security of their website
  • Unpacking the Layers of Identity Fraud
    Unpacking the Layers of Identity Fraud
    Stephen Moody and Sharon Lucero Recorded: Mar 27 2019 37 mins
    With each new data breach, the world of identity fraud is becoming more complex. As businesses deal with the growing use of stolen and synthetic credentials, it is more critical than ever to deploy the right solutions at the time of new account onboarding. Traditional solutions are becoming increasingly ineffective, and businesses need an adaptive solution that proactively detects sophisticated fraud patterns in real time.

    Join Stephen Moody, Solutions Architecture Director and Sharon Lucero, Product Marketing Manager as they share how to:

    Detect and block new account applications using stolen and synthetic identity credentials
    -- Enhance customer experience and reduce friction during the onboarding process
    -- Improve application acceptance rates
    -- Comply with KYC regulations
  • TDC Global - John Clem (MetaPack) - Closing Remarks
    TDC Global - John Clem (MetaPack) - Closing Remarks
    John Clem (MetaPack) Recorded: Mar 25 2019 10 mins
    In this recorded session from TDC Global, you can hear the closing remarks from John Clem, General Manager, MetaPack and Chief Product & Strategy Officer, Stamps.com.
  • TDC Global - Panel Discussion - Who Owns the Relationship with the Customer?
    TDC Global - Panel Discussion - Who Owns the Relationship with the Customer?
    Various Recorded: Mar 25 2019 29 mins
    Chaired by Zoë Schouten, Pre Sales Manager, MetaPack.

    In this recorded panel session from TDC Global, we ask who should own the customer relationship: the brand, the retailer or the marketplace?

    And what is the role of the carrier: should they be building direct customer relationships?

    Panellists:

    Philippe Hemard, Founder, PHC
    Tim Jones, Director of Marketing, DPD
    Martijn de Lange, CEO, Hermes
    Klaus Goeldenbot, Chief Executive, Nisbets PLC
    Alex Vassiliev, Chief International Officer, Yandex Market
  • TDC Global - Julia Bindley (NOTHS) - Connecting Small Business with the World
    TDC Global - Julia Bindley (NOTHS) - Connecting Small Business with the World
    Julia Bindley (Not on the High Street) Recorded: Mar 25 2019 18 mins
    Not on the High Street is the leading curated marketplace, connecting the best small creative businesses with the world, offering customers unique designs, high-quality craftsmanship and inspiring stories about the people who make them.

    In her talk from TDC Global, Julia invites you to learn more about the challenges of smaller shippers - as well as ways the industry can overcome those.
  • TDC Global - Duncan Licence (MetaPack) - Keep Your Customers Coming Back
    TDC Global - Duncan Licence (MetaPack) - Keep Your Customers Coming Back
    Duncan Licence (MetaPack) Recorded: Mar 25 2019 31 mins
    Retailers and brands need to reconsider the transactional relationships they have with their customers if they are to keep those customers coming back. Figuring out how to use post-purchase engagement to meet customers expectations and to create loyal customers is critical for creating a sustainable business.

    In this recorded session from TDC Global, Join Duncan Licence for insight into post-purchase loyalty, original research on consumer expectations and MetaPack’s plans in this space.
  • TDC Global - Neil McLauchlan (eBay) - Empowering British Business
    TDC Global - Neil McLauchlan (eBay) - Empowering British Business
    Neil McLauchlan (eBay) Recorded: Mar 25 2019 16 mins
    The UK retail landscape is going through a radical shift, driven by customer behaviour and the changing role of technology. As further consolidation occurs across the retail landscape, there will be fewer but larger shopping destinations that will be customer-centric, technology-forward and global in nature.

    In this recorded session from TDC Global, Neil McLauchlan explains how eBay will continue to be one of those destinations by embracing disruptive technology, innovating on behalf of customers and driving business growth around the world.
  • TDC Global - Steve Oliver (musicMagpie) - From the Converted Garage to...
    TDC Global - Steve Oliver (musicMagpie) - From the Converted Garage to...
    Steve Oliver (musicMagpie) Recorded: Mar 25 2019 23 mins
    Steve Oliver, the co-Founder and Group CEO of musicMagpie (UK) and Decluttr (US) shares his story of how a business that was started in his garage, trading a few boxes of old CD’s and DVD’s, became the biggest seller in the world on both of the major global platforms of Amazon Marketplace and eBay.com and the focus that has been required on providing the consumer with world-class logistics, both inbound as they buy product from consumers and outbound as they resell it.

    In this recorded session from TDC Global, Steve also discusses the reinvention of the business from purely trading in CD’s and DVD’s to now being the UK’s biggest and best mobile phone recycler (which is now more than 50% of the business), the growth of the direct online musicMagpie store and the rapid growth of the group’s US brand, Decluttr.com, which in less than 5 years has become a $50m turnover business and the different challenges that operating consumer logistics in the US has presented to the ones faced in the UK.
  • TDC Global - Bruce Harryman (John Lewis) - Online Demand Planning
    TDC Global - Bruce Harryman (John Lewis) - Online Demand Planning
    Bruce Harryman (John Lewis) Recorded: Mar 25 2019 20 mins
    When planning fulfilment there is no such thing as a typical day. The type of product, day of the week or year, the purchasing device used and even the weather can all influence the shape of customer purchasing decisions, and some are also factors in the returns journey.

    In this recorded session from TDC Global, Bruce Harryman from John Lewis takes a look behind the average in-day profile, explores the impact that these various components have on the pattern of online demand and considers what this means from a planning perspective.
  • TDC Global - Emma Mead (Holland and Barrett) - Customer Delivery Experience
    TDC Global - Emma Mead (Holland and Barrett) - Customer Delivery Experience
    Emma Mead (Holland and Barrett) Recorded: Mar 25 2019 20 mins
    In this recorded session from TDC Global, Holland and Barrett’s Emma Mead talked us through their approach to the customer delivery experience. Emma described the retailer’s approach to segmenting customers to ensure the customer journey and delivery is suitable for all.

    Finally, Emma gives some useful insights into providing a consistent customer delivery experience across different geographies.
  • TDC Global - Graeme Carter (Avon) - Making Over A Beauty Icon
    TDC Global - Graeme Carter (Avon) - Making Over A Beauty Icon
    Graeme Carter (Avon) Recorded: Mar 25 2019 16 mins
    Avon has been delivering beauty products to doors for over a century – selling through millions of Avon Representatives to customers across the world. It’s a 130-year business model that is undergoing a huge transformation.

    Supply chain evolution (and revolution) is core to Avon’s transformation strategy. The ultimate aim – to delight HER – the Beauty Entrepreneur at the centre of the business, selling through her social networks.

    In this recorded session from TDC Global, Graeme Carter (Group Vice President, Avon) will share more about Avon’s plan to open up the business to future growth – through digitisation, through partnerships and through new and innovative ways of working.
  • TDC Global - Mike Richmond (Doddle) - CX in the Last Mile
    TDC Global - Mike Richmond (Doddle) - CX in the Last Mile
    Mike Richmond (Doddle) Recorded: Mar 25 2019 20 mins
    In today’s ultra-competitive e-commerce space, a retailer’s delivery proposition is fast becoming THE defining characteristic of success, and with that businesses are increasingly focusing their online strategy around their delivery proposition.

    For those calling the shots on delivery, that means amazing opportunity, but also greater analysis of the impact delivery can have on the brand, CX and NPS.

    In this recorded session from TDC Global, join Mike Richmond (Chief Commercial Officer, Doddle) as we take a whistlestop tour through this world in which logistics and brand are fused.

    Find out which retailers are getting it right and discover a few easy wins to transform delivery from a necessary function into a memorable experience with the power to attract new customers, create differentiation and win loyalty.
  • TDC Global - Martijn Bertisen (Google) - Sustainable Growth in an Unstable Time
    TDC Global - Martijn Bertisen (Google) - Sustainable Growth in an Unstable Time
    Martijn Bertisen (Google) Recorded: Mar 25 2019 34 mins
    In this session from TDC Global, Martijn Bertisen, UK Sales Director, Google, talks about what is required to compete in the maturing digital ecosystem and how partnering along the retail value chain is setting up businesses for profitable growth into the future.

    He takes us through practical ways in which adopting data and technology throughout the retail organisation is delivering growth and commercial efficiencies back to Google’s partners.
  • TDC Global - Prof. Matthew Goodwin (University of Kent) - Brexit
    TDC Global - Prof. Matthew Goodwin (University of Kent) - Brexit
    Prof. Matthew J. Goodwin (University of Kent/Chatham House) Recorded: Mar 25 2019 23 mins
    Brexit: Where are we now, why does it matter?

    In this recorded session from TDC GLobal, Professor Matthew Goodwin (University of Kent/Chatham House) considers the current status and direction of the Brexit negotiations, the state of public opinion and the longer-term currents that are reshaping British politics.
  • TDC Global - Xuan Jin (Alibaba) - Revisiting the High Street
    TDC Global - Xuan Jin (Alibaba) - Revisiting the High Street
    Xuan Jin (Alibaba) Recorded: Mar 25 2019 22 mins
    Alibaba Group’s 11.11 Global Shopping Festival generated $30.8 billion GMV in a single day. In this recorded session from TDC Global, Xuan Jin, Lead Solutions Architect of Alibaba, gives us a behind the scenes view on what it takes to manage such influx in transactions and deliveries.

    Xuan also explores the rise of the connected store and the evolution of retail, including some tangible case studies.
  • 5 Payment Trends Driving Retail Transformation
    5 Payment Trends Driving Retail Transformation
    Joern Leogrande, Executive Vice President Wirecard Labs, Wirecard AG Apr 25 2019 1:00 pm UTC 60 mins
    The retail landscape is constantly changing and ever challenging. Rising costs and shifting consumer preferences have led to unexpected and ongoing casualties in the industry. Retailers, who have survived and are thriving in this competitive market, are embracing a multitude of trends and innovations, which address and capitalize on these two important points. At Wirecard, we firmly believe that the key to success is a payments strategy that underpins the overall retail strategy driving retail transformation.

    Whether you are a retailer, a business serving the retail industry or consulting in this sector, this webinar will be of value to you by:

    - Offering you a holistic view of payments across the entire retail ecosystem
    - Giving you food for thought and inspiring ideas for strategic projects in the next stage of your growth journey

    Moreover, you will get new perspectives and solutions pertaining to five key payment trends we believe are shaping today’s Retail Transformation:

    - A true omnichannel solution (with a specific focus on the growth of mobile payments)
    - Automated efficiency
    - Multi-Tier Distribution
    - Responsive Operations
    - Big Data & Artificial Intelligence to drive conversions

    Join Wirecard’s Joern Leogrande, Executive VP of Wirecard Labs as he explores and demonstrates how these trends drive Retail Transformation and most importantly offer you a step change to your top and bottom line results.
  • From Reaction to Real-time Action: Optimizing the Customer Experience
    From Reaction to Real-time Action: Optimizing the Customer Experience
    Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jake Makler, Director, Technical Partnerships, Quantum Metric Apr 25 2019 4:00 pm UTC 60 mins
    Customers today expect the brands they’re interacting with to know exactly who they are - they are revealing their likes, dislikes and giving organizations massive amounts of behavioral and engagement information when they interact with companies digitally. In fact, 86% of buyers are willing to pay more for a great customer experience. But are brands delivering?

    The goal of any mature customer data organization should be to leverage unknown and known customer data to create the exceptional experiences their customers are demanding. Rather than being reactive to customers, imagine being able to act on the behavioral signals they provide, in real-time. Yes, it’s possible to meet your customers right where they are in their journey and deliver what they need.

    Join this webinar to learn:

    - How to use digital experience data to act, rather than react, to consumers who are interacting with your brand
    - Key strategies for orchestrating and combining customer behavior and experiences with other online and offline data points
    - Real-world use cases and examples that top brands have put into place to optimize the customer experience
    - And so much more
  • Your modern website needs a modern CDN
    Your modern website needs a modern CDN
    Andy Wyatt, Senior Product Marketing Manager, Instart Apr 25 2019 5:00 pm UTC 45 mins
    Delivering exceptional web experiences today requires a CDN that can go beyond the edge, and actually give you control and optimizations in the browser.

    As the web quickly changes, your customers expect more secure and performant web experiences. It’s crucial that your CDN does more than just cache static files and be available all around the world.

    The truth is, almost 50% of the requests an average website makes comes from a third party, which means a traditional CDN is only delivering half of your web experience. On top of that, the browser, not the edge, is becoming the point where optimizations and control need to be applied to give every user a great experience with your website.

    In this webinar, we’ll cover:

    - What makes up a modern website: public cloud, third-party tags, and dynamic content all coming together in the browser
    - Why modern websites need more than just caching and delivery to enable exceptional customer experiences
    - What optimizations and controls you should be looking for in a modern CDN
  • 4 Digital Experience Tools That Drive Real Results
    4 Digital Experience Tools That Drive Real Results
    Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell May 1 2019 5:00 pm UTC 60 mins
    EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

    What does it take to successfully deliver a digital experience for the B2B market?

    While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

    In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

    The must-haves include:

    • Robust, shoppable product catalogue.
    • Rich, well-structured content.
    • Optimized site-search, chatbots, and product recommendations.
    • Real value for shared customer information.
  • Maximising the efficiency of your IP portfolio
    Maximising the efficiency of your IP portfolio
    Peter Scott (WIPR), Federico Rizzo (Diadora), Alessia Parassina (Brandstock) May 7 2019 2:00 pm UTC 75 mins
    In this webinar, we'll discuss the best approaches to IP portfolio management, hearing from industry on what they consider best practice and looking at potential solutions to help you manage your portfolio effectively.

    As IP rights increase in importance to businesses, so do the threats to them, the costs of maintaining them, and the complexity of making good decisions about how to direct and manage them. This webinar will help you understand what strategies are available, and how to ensure that portfolio management is resource and cost-effective in your organisation.
  • Introducing Certified Apache Cassandra
    Introducing Certified Apache Cassandra
    Ben Slater, Chief Product Officer, Instaclustr May 7 2019 9:00 pm UTC 45 mins
    Gain confidence to build on open source Apache Cassandra

    Introducing the Instaclustr Open Source Certification Framework and Certified Apache Cassandra. Learn about Instaclustr's new Open Source Certification Framework and first certified product, Apache Cassandra. The certification framework aims to build on Instaclustr’s extensive open source experience to provide additional assurance to companies that the open source software they are building on is robust and well supported. This webinar will explain the details of the framework and the certification process for Apache Cassandra.

    Bio: Ben Slater, Chief Product Officer at Instaclustr. As Chief Product Officer, Ben is charged with steering Instaclustr’s development roadmap and overseeing the product engineering, production support, open source and consulting teams. Ben has over 20 years experience in systems development including previously as lead architect for the product that is now Oracle Policy Automation and over 10 years as a solution architect and project manager for Accenture. He has extensive experience in managing development teams and implementing quality controlled engineering practices.
  • Supercharge your event marketing
    Supercharge your event marketing
    Dominic Thomas May 8 2019 3:00 pm UTC 24 mins
    Ever found yourself daunted at the prospect of organizing an event? Do you think something is missing from your event marketing strategy?

    We get it, promoting an event can be stressful at the best of times. That's why we'll show you how to stand out of the crowd and capture people's attention using Engagement Cloud.

    Join our Engagement Cloud expert, Dominic Thomas, as he shows you the answers to your problems! He'll show you just how easy it is to set-up your event strategy in the platform, so you can sit back, relax and watch the registrations flood in!

    During the webinar, you'll learn how to:

    - Set-up surveys & forms to collect registrations, enrich customer profiles and send post event surveys
    - Segment your data and target the right audience for your event
    - Maximize your promotional activity with email
    - And so much more!
  • A Guide For US Retailers And Brands Shipping To Europe
    A Guide For US Retailers And Brands Shipping To Europe
    Duncan Licence May 9 2019 5:00 pm UTC 60 mins
    For U.S. retailers and brands looking to expand globally and grow their revenue, the European market is attractive. Entering and expanding in Europe is challenging, but with the right guidance and preparation, it can be both achievable and lucrative. Cross-border retailers who can provide a superior delivery experience will be able to succeed in building customer loyalty and benefit from consumers with an appetite for e-commerce.

    In this webinar we’ll look at MetaPack’s recently published guide which provides insight into the European market, highlighting the complexities and offering guidance for U.S. retailers and brands.

    This is a must-attend webinar for retailers and brands interested in their cross-delivery strategy.
  • Why data quality is integral to Pensions Dashboard success
    Why data quality is integral to Pensions Dashboard success
    Experian's: Mike Sheridan, Client Director, Wealth, Life & Pensions, and Mark Pearce, Strategic Business Development Director May 15 2019 10:30 am UTC 30 mins
    The introduction of the Pensions Dashboard presents a transformative opportunity for the pensions industry, driving greater public engagement and boosting long-term savings.



    To ensure success, it’s vital that from the outset users can easily validate themselves and only the correct data is shown to the correct person. Inaccurate data going into the dashboard will result in a poor outcome for customers, potential penalties for the providers, and customers will be unlikely to return to the dashboard as a result.



    Experian’s work with Pension Providers has shown data quality to be challenge for the industry. It’s essential Pension Providers tackle this challenge and focus on improving the quality of their customer data for the dashboard to be a success, and providers to reap the benefits.



    Join this webinar to hear from Experian pension specialists as they discuss:

    · Key takeaways from the DWP’s Feasibility Report

    · Data challenges facing pension organisations

    · Why data quality is key to Pension Dashboard success

    · What steps you can take to begin to address your data quality challenges
  • Eggplant and PractiTest: Managing Intelligent Test Automation
    Eggplant and PractiTest: Managing Intelligent Test Automation
    Gareth Smith, CTO, Eggplant; Joel Montvelisy, Chief Solution Architect, PractiTest May 16 2019 2:00 pm UTC 30 mins
    Eggplant and PractiTest are joining forces to give testers and test managers better control of their projects, and the capacity to provide complete visibility to their stakeholders.

    Join this webinar find out how you could benefit from this integration.

    Eggplant’s Digital Automation Intelligence is an AI-driven test automation solution that can test the full customer experience, actively hunting bugs, predicting the quality of releases, and using intelligent image recognition to test through the eyes of the user.

    PractiTest provides a Test Management system for your QA and Testing process. This allows you to control your testing tasks while getting complete visibility of your results, and most importantly, release your products in a professional way.

    Now that these systems will work together seamlessly, you can have greater control over all your testing, providing everyone in the project with the information they need, in the format they expect it, and at the time they require it.

    This webinar will give you an overview of both solutions and include a practical demonstration that will show you what you can expect to gain by integrating them.
  • Going beyond “reasonable security measures” to align with CCPA and GDPR
    Going beyond “reasonable security measures” to align with CCPA and GDPR
    Andy Wyatt, Senior Technologist May 16 2019 5:00 pm UTC 45 mins
    Don’t let third-party code (continue to) steal your customer information.

    While 2018 was the year of GDPR, the new California Consumer Privacy Act (CCPA) is coming in 2020 and chances are your web apps are still not fully compliant. Both of these privacy regulations require that businesses take adequate precautions to protect customer information and prevent unauthorized access. Unfortunately, third-party tags or scripts in your web apps make it difficult to comply with this requirement.
    All third-party code included in your web apps executes in the browser and has access to the same cookies and form fields that your first-party code does, leaving your customers’ data at risk for exfiltration through formjacking or cookie stealing. If you don’t take steps to prevent third parties from accessing sensitive information that customers enter on your website, you won’t be compliant.

    The unfortunate reality is that the web was not built with privacy in mind, but there are ways to secure your customer data.


    In this webinar, we’ll cover:

    - The current ‘backdoors’ that exist in your web apps due to third-party code
    - Why existing tag management and security measures are not enough
    - How to defend customer information from being leaked from your web apps
  • GDPR One Year On: what should retailers be considering now?
    GDPR One Year On: what should retailers be considering now?
    BRC, PwC May 21 2019 1:00 pm UTC 60 mins
    This webcast from the BRC, in association with PwC, will help retailers navigate the complexity of current legislation. It will give practical advice on how to manage risk as the legislation evolves and will bring all this to life with a number of case studies.
  • How Delivery Options Let You Differentiate Your Business
    How Delivery Options Let You Differentiate Your Business
    Duncan Licence May 23 2019 2:00 pm UTC 60 mins
    Consumers today expect their purchases to be delivered when and where they want them. By providing up-to-date, available delivery options at the point of purchase, retailers are able to build brand differentiation and loyalty with targeted and personalised delivery choices.

    In this webinar, we will highlight the importance of providing flexible and varied delivery options, which can Increase conversion, reduce basket abandonment and build brand loyalty.

    We will also showcase the Delivery Options Maturity index; MetaPack's industry benchmark report.
  • CIAM und API-Management - Eine symbiotische Beziehung
    CIAM und API-Management - Eine symbiotische Beziehung
    Andre Priebe, CTO, iC Consult Group May 27 2019 1:00 pm UTC 60 mins
    Kunden Identity und Access Management und API-Management - Eine symbiotische Beziehung

    Customer Identity & Access Management und API Management sind als Business Enabler bekannt. Aber in Kombination sind sie sogar mehr als die Summe ihrer Teile.

    Erfahren Sie, wie digitale Identitäten Ihrer Kunden und Ihrer APIs das digitale Ökosystem Ihrer Kunden infiltrieren, um sie noch stärker an Ihr Unternehmen zu binden. Verstehen Sie, warum die Weitergabe von Kontrolle an Dritte und externe Entwickler der Schlüssel zum Erfolg dieses Ansatzes ist und dass die Einhaltung von Standards Voraussetzung dafür ist.

    Die zentralen Thesen:

    · API-Management ist die Schlüsseltechnologie, um Teil des digitalen Ökosystems Ihrer Kunden zu werden

    · Wichtigste Akteure einer API-Management-Lösung sind externe Entwickler

    · Customer Identity & Access Management und API Management beschleunigen sich gegenseitig
  • CIAM and API Management  - A symbiotic relationship
    CIAM and API Management - A symbiotic relationship
    Andre Priebe, CTO, iC Consult Group May 28 2019 2:00 pm UTC 60 mins
    Customer Identity & Access Management and API Management - A symbiotic relationship

    Customer Identity & Access Management and API Management are known as business enablers. But, in combination, they are even more than the sum of their parts.

    Learn how the digital identities of your customers and your APIs infiltrate your customers’ digital ecosystems to further engage them with your business. Understand why sharing control with third parties and external developers is essential to this approach, and why compliance with standards is a prerequisite.

    Core theses:

    - API Management is the key technology allowing you to become part of your customers’ digital ecosystems
    - External developers are the key players in an API Management solution
    - Customer Identity & Access Management and API Management accelerate each other
  • Customer Driven Testing
    Customer Driven Testing
    Antony Edwards, COO, Eggplant May 30 2019 2:00 pm UTC 45 mins
    No matter how carefully you design and build your software, people will stubbornly refuse to stick to the happy paths you’ve carefully laid out for them. It’s why exploratory testing is so important. Do something unexpected, because your customers certainly will.

    The trouble is that it’s an overwhelming task. Test automation solves a big part of the problem – especially if you can add a dose of AI that actively seeks out bugs. But what if you could draw on real, live customer data to drive your testing?

    Join Eggplant COO Antony Edwards and learn how to make the most of a massive, largely untapped resource, and deliver testing that truly reflects how people use your software.
  • The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
    The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
    Tim Madigan, VP, eCommerce at Tyson Foods & Alex Murray, Digital Director at Lidl UK Jun 5 2019 5:00 pm UTC 51 mins
    Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.

    In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:

    •The confluence of trends, new players and events fueling this revolution
    •How customer journey “shopping modes” are critically different in grocery
    •How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
    •Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
    •How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”
  • Mobile Apps und Single Sign-On
    Mobile Apps und Single Sign-On
    Andre Priebe, CTO, iC Consult Group Jun 13 2019 1:00 pm UTC 60 mins
    Wenn es um die Integration von Mobile Apps in die Single Sign-On-Umgebung geht, dann entstehen oft Interessenskonflikte zwischen Designern, der IT-Sicherheit und dem, was der Kunde wirklich möchte.

    Welchen Einfluss hat das gewählte Login-Verfahren auf die Sicherheit und welche Ansätze haben sich in der Praxis bewährt? Wie kann ein Kompromiss aussehen, der sowohl den Kunden zufriedenstellt, aber trotzdem ein ausreichendes Sicherheitsniveau bietet? Erfahren Sie, welche Best Practices es gibt und welche Rolle OAuth 2.0 dabei spielt.

    Interessenskonflikt – Designer, Endkunde und die IT-Sicherheit
    Einfluss der Login-Methodik auf die Benutzerzufriedenheit
    Sicherheitsbetrachtung
    Best-Practices, Vorgehensweisen und Empfehlungen
    OAuth 2.0 als Lösungsoption
  • Mobile Apps and Single Sign-On
    Mobile Apps and Single Sign-On
    Andre Priebe, CTO, iC Consult Group Jun 14 2019 2:00 pm UTC 60 mins
    When it comes to integrating mobile apps into the single sign-on environment, conflicts of interest often arise between designers, IT security, and what the customer really wants.

    What influence does the chosen login procedure have on security, and which approaches have proven themselves in practice? What compromise could satisfy the customer and still offer a sufficient level of security? Discover current best practices and find out what role OAuth 2.0 plays in them.

    1. Conflict of interest – designer, end customer, and IT security
    2. Influence of login method on user satisfaction
    3. Security assessment
    4. Best practices, procedures, and recommendations
    5. OAuth 2.0 as a possible solution
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners
    Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Jul 10 2019 5:00 pm UTC 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Aug 7 2019 5:00 pm UTC 59 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Seth Earley, EIS, Marc Shimpeno, Etsy, Noel McDonagh, Dell EMC, Megan Koleff, Genuine Parts Company Sep 4 2019 5:00 pm UTC 57 mins
    In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.

    Host: Seth Earley, Earley Information Science, CEO
    Panelists:
    --Marc Shimpeno, Etsy, Taxonomist & Data Specialist
    --Noel McDonagh, Dell EMC, Director of Information Development
    --Megan Koleff, Genuine Parts Company, User Experience Lead

    Topics to be covered include:

    * How are manufacturers and distributors using taxonomies to improve site search?
    * How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
    * How do taxonomies help with personalization?
    * How are part relationships managed and presented?
    * How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Oct 2 2019 5:00 pm UTC 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • Product Data - the Great Enabler for IoT, Marketplaces, and more
    Product Data - the Great Enabler for IoT, Marketplaces, and more
    David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, Honeywell Nov 6 2019 6:00 pm UTC 59 mins
    In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
    Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

    In this session our leadership panel discuss:
    •    What is enriched product data
    •    Enhancing your brand position and value to customers
    •    How enriched product data enables innovation
    •    Preparedness for interoperability

    This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success
    Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Dec 4 2019 6:00 pm UTC 53 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.