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E-commerce

  • Cassandra, Spark, Kafka: The Benefits of the Managed Platform
    Cassandra, Spark, Kafka: The Benefits of the Managed Platform Ben Slater, Chief Product Officer, Instaclustr Recorded: Oct 18 2018 49 mins
    Instaclustr’s Managed Platform simplifies and accelerates the delivery of reliability at scale through open source solutions. By providing Apache Cassandra, Apache Kafka, Elasticsearch, Apache Spark and other leading open source technologies through single environment, Instaclustr make it easy to deliver applications at any scale and, most importantly, operate them at the highest levels of reliability. Instaclustr provides the benefits of open source without the risk and costs of learning to manage it yourself.

    This webinar will
    - walk through the key features of Instaclustr’s platform and offering;
    - illustrate specific features and value-adds for each of the open source technologies offered; and
    - provide insight into Instaclustr’s product roadmap for future enhancements.
  • Global Payout Solution – The Secret Sauce for Your Digital Payment Strategy
    Global Payout Solution – The Secret Sauce for Your Digital Payment Strategy Hadi Hafez, Key Account Manager, Travel and Mobility & Asmir Lukavackic, Sales Manager, Travel and Mobility, Wirecard Recorded: Oct 18 2018 40 mins
    Today’s travel and mobility businesses have to deal with employee and customer needs in an instant and flexible manner. Having the right payout strategy in place is essential to accomplish this.
    Whilst various payout solutions are available on the market, only a few can deliver globally and in a fast, efficient and highly secure way. In this webinar, you will be presented with a number of different use cases from the travel and mobility industry that demonstrate how digital products can effectively replace outdated procedures.

    More specifically, you will learn how to:
    -better serve your customers in emergency cases,
    -better support your employees in critical and crisis situations,
    -carry-out occasional ad-hoc fund transfers globally and instantly,
    -immediately provide cash assistance,
    -improve the user experience for your customers.

    Furthermore, you will find out how the right payout card program can support operational efficiencies, security benefits and cost savings.

    By the end of the webinar you’ll walk away with the following:
    -possible use cases and scenarios that answer to your company needs
    -a clear understanding of the benefits of instant funding
    -proposals on risk, security and cardholder identification
    -techniques on how to minimize cash risks

    Wirecard’s Hadi Hafez and Asmir Lukavackic will be on hand to share industry insights, walk you through instant payout methods and answer any questions.

    Are you ready to quit outdated and expensive payment processes? Then join our webinar!
  • How Identity Resolution Maximizes the Value of MDM
    How Identity Resolution Maximizes the Value of MDM Lesley Hanly, Sr Director, Product Management, Prash Chandramohan, Director, Product Marketing Recorded: Oct 11 2018 60 mins
    Enterprises seeking growth and competitive advantage turn to master data management (MDM). MDM provides the trusted foundation for delivering successful business outcomes from data-driven insights to mergers and acquisitions, governance and compliance, and customer experience programs.

    When identity resolution is at the heart of an MDM solution, it ensures the anticipated value of your most strategic business initiatives. Identity resolution enables you to search and analyze disparate data sets to find a match and create unique identities from multiple records. But not all identity resolution methodologies are created equal. In this webinar, Informatica experts will examine:
    •The common challenges associated with identity resolution
    •The various approaches to matching identities across applications, and where some methodologies fall short
    •How to evaluate your data matching tactics
    •The algorithms behind the most advanced data matching engine, only from Informatica

    Informatica’s innovative approach to identity resolution allows maximum impact from your MDM investment. Join the experts with more than a decade focused on applying the best techniques to ensure the success of your MDM journey.
  • Digital Refunds: 5 Ways to Achieve an Effective Refunds Program
    Digital Refunds: 5 Ways to Achieve an Effective Refunds Program Kevin Brown, VP Strategic Partnerships & Marketing and Sean Healey, Issuing Product Manager Recorded: Oct 4 2018 46 mins
    Refunds happen. But did you know they're one of the most important touchpoints of your business? With customers returning $642.6 billion in goods each year, refunds represent a huge opportunity to build customer affinity as well as retain and win back customers.

    In this webinar you’ll learn how digital refunds can:
    •Build brand continuity and affinity
    •Drive down costs
    •Manage payouts
    •Minimize risk
    •Create convenience for customers and staff

    Plus, you’ll learn about the costs savings, operational efficiencies, and security benefits of going digital.

    By the end of the webinar you’ll walk away ready to build a digital refunds strategy with these and more insights and practical tools:
    •How and why to convert check programs
    •The intersection of efficiency and top-notch customer service
    •The benefits of offloading escheatment costs and liability
    •Leveraging refunds for win-back

    Wirecard’s Kevin Brown and Sean Healey will be on hand to share industry insights, walk you through digital refunds, and answer questions.

    Ready to make the most of your refunds? Join us.
  • How to Use Your Data to Drive Sales Leads and Conversions
    How to Use Your Data to Drive Sales Leads and Conversions Danny Moschke, Digital Strategist, Tealium EMEA & Korbinian Spann, Data Management Industry Expert Recorded: Oct 4 2018 55 mins
    Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sources of interaction and act on it in a unified way is key to generating leads, increasing conversions and improving customer experiences.

    Join this interactive discussion to learn:

    - The relationship between data and revenue

    - How data sources can be used and the insights garnered

    - What are common problems and how to solve them

    - The role of data across your sales cycle

    - 5 Steps you can take to start driving sales leads and conversions from your data
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Recorded: Oct 3 2018 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • How fintech is using voice and chat to revolutionize customer experience
    How fintech is using voice and chat to revolutionize customer experience Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics Recorded: Sep 27 2018 64 mins
    Digital assistants like Amazon Echo and Google Home are changing consumers’ expectations on how they interact with all kinds of companies. So it’s no surprise that financial institutions and other financial service providers are racing to keep up and optimize their customers’ current user experience with flexible and contextualized voice and chat capabilities.

    But while investment in these types of conversational technologies continues to grow, there is still confusion about how much these technologies can really drive digital engagement and streamline customer communications.

    Don’t miss this chance to understand how voice and chat conversational technologies are creating a more engaging and meaningful experience for your customers.

    Webinar attendees will learn:
    * How are conversational technologies changing the financial services landscape?
    * Things to consider when looking to deploy a voice-enabled solution.
    * How can Voice and Chat support a broad range of financial wellness solutions?
    * Capitalizing on conversational interfaces to capture and improve customer loyalty.

    And much more…

    Speakers:
    * Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics
    * Ken Dodelin, VP Conversational AI Products, Capital One
    * Sandi Boga, Director, Product Innovation, ATB Financial
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Recorded: Sep 27 2018 54 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • An Introduction to Content Engineering
    An Introduction to Content Engineering Alan J. Porter Recorded: Sep 27 2018 61 mins
    The current content evolution necessitates a strong alignment of teams across all areas of our organizations. Each individual or department that touches content at any stage of its development — from CEOs, CMOs, and CTOs, to content strategists and authors, to developers and UX designers — must now work even more closely in order to effectively manage content production and distribution.

    Content engineers bridge the divides between departmental silos and between content lifecycles. Individuals in this position play an important role in the design and facilitation of content structure throughout the entire strategy, production, and distribution cycle from start to finish.

    Join Scott Abel, the Content Wrangler and his special guest, Alan J. Porter, content engineer and head of Strategic Services at [A] for this free one-hour webinar. Attendees will learn:

    1) Strategies that content engineers use for content valuation
    2) How content engineers apply these strategies to support intelligent content practices
    3) About the six core disciplines of the content engineering practice
    4) The content engineer’s ultimate tool to organize and orchestrate intelligent content — the Master Content Model™

    About Alan J. Porter

    Alan J. Porter is the Senior Executive responsible for strategic client services leadership at [A]. Alan has an extensive background within the industry and has consulted for large, well-known enterprises and organizations. He has helped shape the content intelligence space through his writing and thought leadership. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.
  • Industry Insight: Christmas in September
    Industry Insight: Christmas in September Beatrice Ellefsen Recorded: Sep 27 2018 28 mins
    Jingle all the way to success. Yes, we know the holidays feel far away, but it’s time to start planning your holiday strategy now before time runs out.

    Beatrice Ellefsen, who heads up the APAC Customer Success team, walks through what you need to start thinking about in the lead up to the holidays. Advice on how to plan as much as possible now, and avoid last minute campaign planning. Mark out your key dates, drive foot traffic in-store, start pre-sales and social hype, and see some real-time content examples from one of our partners Moveable Ink.
  • Intelligent Automation for Point of Sale Systems
    Intelligent Automation for Point of Sale Systems Matt McConnell, Nick Casalbore Recorded: Sep 26 2018 41 mins
    Customer experience in retail is always the #1 priority. Though the focus is heavily on e-commerce and digital, point of sale systems are as significant as any feature when ensuring a smooth shopping experience for your customer. However, the increasing complexity of point of sale makes it a challenge to test, especially considering it must integrate with a number of other systems such as payment processing, rewards programs, mobile ordering, order fulfillment, and more.

    Join our webinar to learn about true test automation for point of sale, and how end to end testing can ensure amazing digital experiences for your customers.
  • A Conversation about Conversational Content
    A Conversation about Conversational Content Scott Abel, Bill Rogers, Lauren Golembiewski, and Jim Compton Recorded: Sep 25 2018 61 mins
    Join Scott Abel, The Content Wrangler, for a lively discussion with three experts about the challenges inherent in creating conversational content for chatbots and intelligent devices. Scott will chat with Bill Rogers, Founder and CEO of Orbita, Lauren Golembiewski, CEO and Co-founder at Voxable, and Jim Compton, Technology Program Manager at Moravia.

    Register today! It's free. Not sure you can attend? Register anyway. Attendees receive a link to the recording shortly after each webinar.
  • Is Your Company’s Data Ready for Machine Learning?
    Is Your Company’s Data Ready for Machine Learning? Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Sep 25 2018 48 mins
    Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.

    In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.
  • 4 Real Ways AI is Transforming Testing
    4 Real Ways AI is Transforming Testing Antony Edwards Recorded: Sep 25 2018 53 mins
    AI is clearly the big topic in testing this year, but how is AI really going to impact testing over the next two years? We've all seen lots of pictures of cyborgs, Alexas, and self-driving cars, but very little information about how AI is really going to change test creation, running tests, reviewing results, setting up test environments, and all the other activities testers do today. This presentation describes 4 concrete ways AI is changing testing, so you can start making use of the cool real technologies that are available today, and planning how you're going to use these technologies to transform testing in your team.
  • 4 Powerful Stages of Data Transformation
    4 Powerful Stages of Data Transformation Catherine Ballantyne, APAC Director for Solutions Consulting, Tealium Recorded: Sep 20 2018 35 mins
    85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the heart of that digital transformation is customer data.

    Yet how many businesses are truly able to align their organization and data around their customer and the high expectations that they have? Join this webinar to learn:

    - Why a data supply chain is the foundation of exceptional customer experiences (and how to create one)
    - The customer data orchestration imperative across multiple teams, technologies and touchpoints
    - 4 key digital transformation steps and strategies
    - A simple framework to follow in creating a digital transformation roadmap to start executing today

    Attendees will learn how to pair your best-of-breed marketing technology with robust data strategies to deliver the experiences your customers expect most.
  • Managing the Customer Lifecycle through Data Science
    Managing the Customer Lifecycle through Data Science Kedar Samant, CTO and Co-Founder, Simility Johnny Ayers, Co-Founder and SVP, Socure-- Recorded: Sep 18 2018 65 mins
    In the digital-first, data-centric economy, customer behavior has fundamentally changed. Each digital interaction creates valuable customer information that provides businesses with insights about the customer lifecycle.

    But that information, especially personally identifiable and sensitive information, is highly coveted by fraudsters. As a result, breaches are commonplace, identities are continuously compromised and identity fraud is rapidly evolving, putting both customers and businesses at risk.

    With so many layers of identity fraud, the key for businesses is to deploy a solution that is adaptable to their needs, their roadmap and their long-term strategy to make big data and AI the competitive advantage. Join Simility’s CTO and Co-Founder Kedar Samant and Socure’s Co-founder and SVP Johnny Ayers for a discussion that explores the basics of managing digital fraud as well as opportunities to enhance fraud prevention going forward, while balancing the customer experience and regulatory landscape.

    In this presentation you will learn about:

    · How business can harness their digital footprints for better lifecycle management.

    · The unique approach that Similty and Socure are taking to help businesses get a 360 degree view of the end customer.

    · Insights on innovative customers.
  • How to cross new frontiers with your subscription business
    How to cross new frontiers with your subscription business Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen Recorded: Sep 12 2018 60 mins
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    Speakers:
    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Lily Varon, Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • The Tale of the Structured Closet: How Structured Content Saves Time & Money
    The Tale of the Structured Closet: How Structured Content Saves Time & Money Val Swisher Recorded: Aug 30 2018 61 mins
    This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

    What you will learn:
    * The differences between unstructured writing and structured writing
    * How to organize structured content
    * What a taxonomy is and how to use it
    * How structured content separates text from format
    * How translation works in a structured environment
  • Delivering a 5 Star Digital Experience in Financial Services with Eggplant
    Delivering a 5 Star Digital Experience in Financial Services with Eggplant Antony Edwards, James Gahan Recorded: Aug 30 2018 49 mins
    In the highly competitive financial services industry, companies’ online and mobile interactions with customers are make-it or break-it experiences. So how can you ensure an amazing experience for your users?

    Join our webinar on how Eggplant has helped companies like Citi, Nationwide, and Atom Bank deliver amazing digital experiences to their users.
  • Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion
    Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion Alex Sandrey, Deployment Director, Tealium EMEA Recorded: Aug 30 2018 40 mins
    Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of data sources to consider, standardising on data collection and management is a complex process.

    Despite the Digital Transformation movement, many businesses and professionals express uncertainty around where to start. Join this webinar to:

    - Understand the common challenges with data collection and ownership and why they occur

    - Know the data specialists available, when and how they can help

    - Appreciate the correlation between quality, real-time data and business revenue

    - Follow best practises in data collection and ownership to move your Digital Transformation forward
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Recorded: Aug 28 2018 61 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Building A Foundation For Analytics Success Through Data Governance
    Building A Foundation For Analytics Success Through Data Governance Joe Christopher, VP Analytics, Blast Analytics & Marketing Recorded: Aug 23 2018 18 mins
    Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

    Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:

    - 3 key practices to creating a high performing data and analytics program

    - Why data quality matters

    - How to measure your brands data maturity level (and why it matters!)

    - How to make more data-driven decisions leveraging data governance learnings

    - Key misconceptions about data quality
  • Customer Experience Optimization for Online Bookings
    Customer Experience Optimization for Online Bookings James Bavington, Alex Painter Recorded: Aug 23 2018 34 mins
    What if there was a way to predict the success associated with an online booking update — before it goes live and customers experience your new technology? Similarly, what if you could monitor a live online booking platform and determine if and how it's affecting your conversion goals (i.e., rooms booked)?

    These questions have major implications on how you test your online booking software, especially in the customer-centric world of hospitality. Join our webinar and explore how to measure the impact of digital user behavior against desired business results.
  • The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows
    The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows Jay Maxwell, Cruce Saunders & Joe Gollner Recorded: Aug 22 2018 61 mins
    By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:

    • Single-channel vs. omnichannel content lifecycle
    • Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
    • Inconsistent content structure resulting in management headaches and disconnected user experiences
    • Duplicate content that creates risk of errors
    • Author and end-user content findability problems
    • Costly conversions between different parts of the workflow, different channels, and different systems
    • Content collaboration hampered by organizational silos

    Attendee Takeaways

    • An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
  • Ship from Store - Making Stores Your Competitive Advantage (North America)
    Ship from Store - Making Stores Your Competitive Advantage (North America) Alexei Haigh Oct 23 2018 4:30 pm UTC 45 mins
    Ship from Store is an innovative way for retailers to respond to the changing delivery landscape by making use of their store network. Ship from Store allows retailers and brands to make deliveries from their local in-store inventory rather than from a regional hub or warehouse.

    Learn how the ‘Ship from Store’ model puts retailers back in the driving seat. Increased customer conversion, improved inventory optimisation and lower shipping costs are just some of the benefits we’ll cover. Join us on October 23rd to help define your future delivery strategy.
  • Don't be a copywronger! The dos and don'ts of effective email marketing copy
    Don't be a copywronger! The dos and don'ts of effective email marketing copy Aparna Gray & Beatrice Ellefsen Oct 24 2018 2:00 pm UTC 27 mins
    Creating copy for marketing emails is no easy job. And let’s face it, not everybody is a natural copywriter. However, it’s critical that your email content is relevant and engaging so that your emails are opened and acted on.

    Join us for our webinar: Don't be a copywronger. Where we'll be discussing the dos and don'ts when it comes to writing engaging copy, helping you to send better emails now.

    Join our webinar to:

    • Learn five tips to help you write better content

    • Discover which one of your emails is the most important and learn how to optimise it

    • See strong content examples to help you become a copy-RIGHT-er!

    Presenters:
    Aparna Gray, Head of Marketing, APAC, dotmailer
    Beatrice Ellefsen, Head of Customer Success, APAC, dotmailer
  • The Rise of Exponential Organizations (ExO)
    The Rise of Exponential Organizations (ExO) Salim Ismail Oct 24 2018 5:00 pm UTC 60 mins
    A new technology that scales quickly from one to a million users has become a common and straightforward phenomenon. Scaling an organization at exponential speed, however, is quite another matter. Organizational growth is usually linear—incremental and slow. In recent years, however, exponential organizations (ExOs) such as Oculus, Airbnb, WhatsApp, and DropBox have experienced dramatic growth trajectories and achieved multi-billion dollar valuations in just a few years.

    Unlike traditional businesses that combine assets and workforces within organizational boundaries, ExOs leverage the world around them, such as other people’s cars and spare rooms. In some cases, they are outperforming their competitors by as much as tenfold.

    Join Scott Abel, The Content Wrangler, for one of the most interesting presentations you will attend all year. Scott's special guest presenter is Salim Ismail, the best-selling author of Exponential Organizations, a sought-after business strategist, and a serial entrepreneur, having founded technology companies including Ångströ, which was acquired by Google in 2010. He is also the Founding Executive Director of Singularity University.

    Salim is a prolific speaker, having given more than 100 talks in 2017 to audiences of all sizes in 12 different countries. He has been profiled across a vast array of media outlets, including The New York Times, Bloomberg BusinessWeek, Fortune, Forbes, WIRED, Vogue, and the BBC.
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Oct 24 2018 5:00 pm UTC 60 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • Independent Thinking: How Neural Networks Are Changing Marketing
    Independent Thinking: How Neural Networks Are Changing Marketing Val Swisher Oct 25 2018 5:00 pm UTC 60 mins
    After years of promises and hype, artificial intelligence has finally reached the stage where it is impacting our lives on a daily basis. The things that computers can do with us and for us is rapidly expanding. This live webinar will provide an overview of how artificial neural networks are changing marketing.

    Here's what you'll learn:

    * What are artificial neural networks and deep learning? How do they work?

    * Where are artificial neural networks used today?

    * What do artificial neural networks mean for marketers?
  • Ship from Store - Making Stores Your Competitive Advantage (Europe)
    Ship from Store - Making Stores Your Competitive Advantage (Europe) Alexei Haigh Oct 30 2018 3:00 pm UTC 45 mins
    As consumer shopping and delivery expectations increase, retailers and brands need to be more agile to respond to the changing delivery landscape, and customer needs. Physical stores can be a key differentiator for retailers, with Ship from Store allowing them to make deliveries from their local in-store inventory rather than from a regional hub/warehouse.

    Cost reductions, greater delivery options and increased customer loyalty are just some of the benefits of Ship from Store.

    Learn more about how this new and exciting proposition can help make delivery your competitive advantage.

    This webinar is for audiences in the UK & Europe.
  • Hot or Not – A Live Critique of Email Capture Forms
    Hot or Not – A Live Critique of Email Capture Forms Kath Pay, Holistic Email Marketing & Austin Bliss, FreshAddress Oct 30 2018 3:00 pm UTC 60 mins
    Trying to grow your email list? No matter what you are doing to get the attention of your prospects, in the end, it all comes down to your email address capture form… is it performing as well as it could? Volunteer your form for critique.

    Kath and Austin will provide you with live analysis and constructive suggestions on how to immediately improve the quantity and quality of the email addresses you are capturing. They'll also talk through best practices, target metrics, error messages, confirmation pages, and more! All attendees will leave with great takeaways to immediately improve the quantity and quality of email addresses they are capturing.

    To submit your site, email us at Marketing@freshaddress.com
  • Leveraging AI to boost customer acquisition, engagement, and retention
    Leveraging AI to boost customer acquisition, engagement, and retention Grant Langston, CEO, eharmony Oct 30 2018 5:00 pm UTC 60 mins
    Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.

    Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.

    Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!

    Register now for free!

    Attend this webinar and learn:
    * How AI levels up personalization and customer engagement
    * How to use AI-fueled data analytics to create tactical marketing plans.
    * How to create personalized moments without being creepy
    * How to increase real and effective relevance to customers across channels

    Speakers:
    * Grant Langston, CEO, eharmony
    * Brian Witlin, CEO, Yummly
    * Stewart Rogers, Analyst at large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • How to Increase Facebook Reach with a Customer Data Platform
    How to Increase Facebook Reach with a Customer Data Platform Amit Erande - Director of Solution Engineering, Arm Treasure Data Oct 31 2018 5:00 pm UTC 60 mins
    Digital marketers who use Facebook ads have noticed a drop in organic and paid reach due to the algorithm changes. This has resulted in ad costs rising and overall reach decreasing, a bad situation for any digital marketer.

    Join our Director of Solutions Engineering as he demonstrates how using a Customer Data Platform (and the first party data you already have) with Facebook custom audiences can increase your reach and decrease your costs.
  • Outsourcing Multimedia Content Development
    Outsourcing Multimedia Content Development Barry Saiff and Elrik Jundis, Saiff Solutions Nov 6 2018 6:00 pm UTC 60 mins
    In 2018, life is faster. People can access information quickly. Attention spans are short. Multimedia content — videos, animations, infographics — can engage audiences, and make learning fun.

    Whether you are producing technical, creative, or eLearning content, outsourcing your multimedia content development can enable you to increase the quality and volume of content produced, beyond your local capacity. The bottom line is that if you want to produce — or produce more — videos and animations, learn how outsourcing can help you achieve your goals.

    Join Scott Abel, The Content Wrangler, and his special guests, Barry Saiff, Founder and CEO of Saiff Solutions, and Elrik Jundis, Business Development Manager for Saiff Solutions, for this free, one-hour webinar.

    Attendees will learn:

    –What specific activities are involved in multimedia outsourcing, and which are easiest to outsource?

    –What are the pros and cons of onshore vs. offshore, and freelancers vs. vendor?

    –How do I get started, and how can I scale up quickly?
  • Can you deliver the personalization your customers demand?
    Can you deliver the personalization your customers demand? David Hardtke, Director of Advertising Science, Pandora Nov 6 2018 6:00 pm UTC 60 mins
    More and more, savvy customers are willing to share info about themselves and their browsing behavior — but in return, you have to use those powers for good. Or in other words, start serving them up completely personalized web and mobile ads that reflects their tastes, values, and preferences in every (not-creepy) way. It’s the key to delivering the kind of goods and services that keep your customers clicking — and more than happy to keep handing over their personal information.

    It’s also hard to pull off. To learn how companies like Pandora flawlessly serve up the customized advertising that clicks, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    * How to offer your customers content that connects to their lifestyle and tastes
    * The intersection between art and science in the new world of hyper-personalized advertising
    * How to create customized content that connects without creeping out customers
    * Best practices companies like Pandora and Trulia use to create authenticity and bring in more revenue.

    Speakers:
    * David Hardtke, Director of Advertising Science, Pandora
    * Deep Varma, VP of Engineering Trulia
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Cvent
  • Scaling applications with Kubernetes, Apache Kafka and Apache Cassandra
    Scaling applications with Kubernetes, Apache Kafka and Apache Cassandra Ben Slater, Chief Product Officer, Instaclustr Nov 8 2018 9:30 pm UTC 45 mins
    Instaclustr provides Apache Cassandra, Apache Kafka and Apache Spark as a managed service. This presentation will work through integrating these technologies with a Kubernetes-deployed business logic layer to produce a massively scaleable application. Using anomaly detection as a illustrative use case we will work through topics including: the benefits of using Kafka as a buffer; design of Kafka and Cassandra client applications for scaleability, deployment automation and benchmarking results.
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust Louise Thorpe, Chief Privacy Officer, American Express Nov 13 2018 6:00 pm UTC 60 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign
  • Customer Experience Email Marketing: Getting Ahead of the Consumer
    Customer Experience Email Marketing: Getting Ahead of the Consumer Kath Pay (Holistic Email Marketing) & Dave Holland (Liveclicker) Nov 20 2018 4:00 pm UTC 60 mins
    Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn't be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: "How can we help you today?"

    Join this webinar to:
    Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
    Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
    Be inspired by some great examples of emails that are delivering CX Email Marketing well

    Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you Rachael Brownell, Moderator, VentureBeat Dec 5 2018 6:00 pm UTC 60 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Using Universally Faceted Nano Content to Improve Findability
    Using Universally Faceted Nano Content to Improve Findability John O'Gorman Dec 12 2018 9:00 pm UTC 60 mins
    Technical communications has progressed from monolithic paper and digital manuals, to structured, topic-based authoring, and more recently down to 'microcontent' to improve quality, ease of access and consistency of message. 'Nano-content' is the next logical step in that progression and lives at the 'coalface' between content and data. It is the bridge between structured data and structured topics which, when properly managed, can add several new dimensions to technical publications work.

    Universally faceted nano-content is a technique that takes a page from GPS applications that use triangulation (latitude, longitude, and elevation) to locate things in geographic space. Locating things in digital space should be just as intuitive and precise.

    Join Scott Abel, The Content Wrangler, for this webinar with his special guest, John O’Gorman, Principal and Chief Disambiguation Officer at Quantum Semantics. John will walk through the process of identifying, classifying and using terminology to connect the language of a business or application to the content that supports its use. He will demonstrate how the same process can be extended to the content itself and how, in combination, faceted terminology takes findability to a whole new level.

    ABOUT JOHN O'GORMAN

    John O'Gorman is a 30-year veteran of the information management trenches. He is the inventor of a universal classification protocol called Q6, and co-founder of Q6FSA, an enterprise information management collaboration with Robert Vane in the UK. His experiences run the gamut from terminology stores and data catalogs, to executive information reporting, data warehousing, activity-based costing and technical communications, localization and internationalization. His big 'aha' moment came when he realized that all of them are made of the same stuff and follow the same rules.
  • The State of Technical Communication: 2019
    The State of Technical Communication: 2019 Scott Abel, The Content Wrangler Dec 13 2018 6:00 pm UTC 60 mins
    Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.

    Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
  • Turning Structured Content into 'How To' Videos
    Turning Structured Content into 'How To' Videos Wouter Maagdenberg, TXTOMedia Dec 13 2018 9:00 pm UTC 60 mins
    Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

    TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
     
    Takeaways:

    –Watch instead of read; visuals and video are preferred above text by most audiences.
    – Rich media creation is no longer a painful manual and disconnected process
    –Technical publications become more vital for sales.

    ABOUT WOUTER MAAGDENBERG

    Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR.