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E-commerce

  • Load Testing for Your Peak Season Load Testing for Your Peak Season Tom Chavez and Mike Ostenberg Recorded: Jan 4 2017 63 mins
    Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

    Join us at this webinar to learn:
    • The different types of mobile traffic generated by browsing and apps
    • How to load test your mobile web site for mobile browsers
    • Why mobile apps need load testing, too, and how to create tests

    Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
  • Build A Solid Foundation: Contract Automation with DocuSign for Salesforce Build A Solid Foundation: Contract Automation with DocuSign for Salesforce Darren Bibby AVP, DocuSign, Chris Rzepkowski, GM, Devere Recorded: Dec 28 2016 60 mins
    Never before has there been an opportunity for you to affect powerful digital improvements across your organization.

    Watch this webinar and learn how DeVere Insulation reduced the time to sign documents from days to minutes, eliminated errors, ensured compliance and recognized a sizeable return on investment – all while delighting their customers.
  • Future-Proofing Your Marketing Technology Stack Future-Proofing Your Marketing Technology Stack David Raab, Principal at Raab Associates and Tealium Recorded: Dec 20 2016 41 mins
    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
    - the key components of a flexible marketing approach
    - the core functions a flexible marketing architecture must support
    - the key attributes of a flexible organization

    We hope you'll join us.
  • Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Kellan McClain, Account Executive, Financial Services and Insurance Recorded: Dec 16 2016 29 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.
  • The Life-Changing Magic of Tidying Your Marketing Stack The Life-Changing Magic of Tidying Your Marketing Stack Adam Corey, VP of Marketing at Tealium Recorded: Dec 15 2016 31 mins
    In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.

    We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.

    What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?

    Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
  • How to Optimize Your Marketing Promotions to Maximize Revenue How to Optimize Your Marketing Promotions to Maximize Revenue Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Recorded: Dec 15 2016 34 mins
    In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns?

    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm.

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns.

    In this webinar you’ll be guided through:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science

    Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Recorded: Dec 15 2016 59 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • The Benefits of Digitizing Workflows – Part 1 of 3 The Benefits of Digitizing Workflows – Part 1 of 3 Melissa Reed, IIAT, Shawn Johnson, DocuSign Recorded: Dec 14 2016 37 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.

    Join this webinar and learn how other insurance agents and brokers are using DocuSign to improve workflows.
  • How to Close More Deals with B2B eCommerce Systems How to Close More Deals with B2B eCommerce Systems Jary Carter, CRO, Oro Inc. Recorded: Dec 14 2016 37 mins
    The notion that implementing a B2B eCommerce system will reduce the need for a sales department is simply untrue. Instead, we see that sales teams can maximize efficiency and boost company revenues with a B2B eCommerce platform.

    What you'll learn from this event:

    - How B2B eCommerce can increase your sphere of potential customers
    - Practical ways an eCommerce strategy can help supplement B2B sales teams
    - Learn how sales teams can close more orders by shortening the buying and sales cycle
  • Instant messaging: The future of mobile marketing Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Dec 14 2016 62 mins
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:
    * George Corbin, Senior Vice President, Marriott Digital
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Recorded: Dec 13 2016 57 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • How Can You Compete Like Amazon? How Can You Compete Like Amazon? Dan Boutin, VP Digital Strategy | Mat Ball, PMM Data Science Recorded: Dec 13 2016 31 mins
    In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences and business outcomes while improving IT performance... all within a super-competitive online retail marketplace.

    This fast-paced session will cover the following:
    1. How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web and mobile traffic and marketing campaigns.
    2. The increasing importance of data science for both rapid and long-term decision-making.
    3. How to gain a deeper understanding of your company’s performance DNA and learn how to take advantage of opportunities that are unique to your site and your business.

    Your takeaway from this talk will be a insights and best practices that you can put into play to drive site traffic, gain visibility into how shoppers use your site, optimize customer experiences, and connect the dots between digital performance and business metrics.
  • 451 Group and Gemalto Present "The Keys to Multi-Cloud Security" 451 Group and Gemalto Present "The Keys to Multi-Cloud Security" John Ray, Senior Product Strategist and EricHanselman, Chief Analyst at 451 Group Recorded: Dec 13 2016 63 mins
    The cloud isn’t consumed by enterprises in just one way. Enterprises have varying internal capabilities and infrastructure means using different deployment models, on or off-premises, private and public clouds, hosted clouds through via multiple cloud vendors, which lends to a complex environment. Today, enterprises run roughly 41% of applications in the cloud, but workloads in cloud environments are expected to increase to 60% over the next two years. Organizations with multiple cloud platforms is becoming a fact of life, but creates challenges for businesses needing to secure them.

    Understanding the risks of each cloud platform is crucial to defining and implementing strong, dynamic data protection policies with comprehensive key management across all cloud-enabled environments. When encryption is used, the risk is transferred from the data itself to the cryptographic key. This is why it is essential that organizations control their own key infrastructure. Diving deeper into the topic, Eric Hanselman from 451 Group and John Ray from Gemalto will discuss the three key considerations to a successful multi-cloud security strategy: interoperability, control and compliance.

    Join our webinar “The Keys to Multi-Cloud Security” on Tuesday, December 13th 2016 and learn about:
    • Recent findings on enterprise cloud usage from 451 Group
    • How to analyze the security risks of your cloud platforms
    • Security practices for different cloud platforms and business processes
    • Future-proofing your Cloud security and data protection compliance
    • How security can work in the multi-cloud universe
    • Implementing a key management system that you own
  • Increase Productivity & Take your Business Global with eSignatures Increase Productivity & Take your Business Global with eSignatures Damon Mino Director, Legal Industry Vertical, DocuSign Recorded: Dec 12 2016 62 mins
    Growing your business across borders and gaining a competitive advantage requires use of all the electronic resources at your disposal and a deep understanding of the laws and regulations that affect those resources. What if you could spark global growth while saving time, increasing accuracy, providing a better experience, and ultimately getting faster approvals?
    This webcast will teach best practices regarding the adoption, use, and verification of electronic signatures and document management for growing companies conducting business globally, with an emphasis on the new EU eIDAS law and how the courts are handling that issue. Attendees will learn how to:
    Adapt to new regulatory and laws in different areas of the globe.
    Maintain visibility, compliance and control of important documentation.
    Increase efficiency and make processing transactional documents more cost effectiv
  • The Top 5 Steps You Can Take Now to Win in Digital Commerce The Top 5 Steps You Can Take Now to Win in Digital Commerce Ivo Bronsveld, Director of Solutions at Hippo Recorded: Dec 8 2016 26 mins
    Digital Commerce is in the hot seat at the moment, with retailers feeling the pressure of rising consumer expectations. The benchmark for a great digital commerce experience today is not "my last great commerce experience" but "my last great digital experience". It's a challenging battle, but it's also the reality of the digital landscape.

    After completing an extensive research project among global industry experts, we have found that there are several pressure points that nearly all digital commerce businesses are struggling with - and there are common solutions. In this webinar, we will cover the top 5 tips that we have uncovered for starting to address your digital commerce challenges right now.

    1. How to define KPIs that actually help you to improve your digital commerce experience
    2. Why you should change the way you measure content performance
    3. When, and why, you should amend your expectations
    4. Eliminating fear: how to think in the short-term and the long-term simultaneously
    5. How to define an intelligent content personalization approach

    Join Ivo Bronsveld, author of the recent eBook, "The Digital Commerce Landscape: Trends, Challenges, and Opportunities", to uncover the latest insights and actionable steps for improving your digital commerce environments.
  • How to Avoid the High Costs of Bad Website Performance How to Avoid the High Costs of Bad Website Performance Tammy Everts, SOASTA Sr. Researcher and Evangelist, Pete Mastin, Cedexis Product Evangelist Recorded: Dec 7 2016 63 mins
    Do visitors hate your website's performance? Research shows 43% of website visitors are unsatisfied with website performance.

    In this webinar we'll discuss:
    - The high cost of poor website perforamnce and how even slight delays can lead to lost customers and revenue
    - The challenges of building, managing, and monitoring an online presence while ensuring optimal performance
    - Key strategies and technologies to view performance from a user perspective
    - How leading organizations build high-performance sites
    - The steps needed to become a leader in website performance
  • Selling in a Smartphone Society Selling in a Smartphone Society Nicola Longfield, Director of SMB, PayPal UK. Recorded: Nov 30 2016 43 mins
    Watch a recording of the live webinar.

    Unfortunately, Victoria wasn't able to attend the webinar due to unforeseen circumstances.

    Watch the replay to hear Facebook’s Gareth O’Neill talks to Nicola Longfield from PayPal about best practice for making sales from social media.
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Recorded: Nov 17 2016 61 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    Speakers:
    * Brian Monahan, co-founder, NewCo, former CMO, Walmart
    * Jeff Pash, Director of CRM, The Muse
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • Is Your Mobile App Ready for 2017? Is Your Mobile App Ready for 2017? Joyce Solano, VP of Corporate Marketing, Leanplum Recorded: Nov 16 2016 34 mins
    2016 is quickly coming to a close and if you haven’t already, it’s time to start looking ahead to 2017 and how you will crush the challenge of measuring mobile app ROI.

    We’re sitting down with leading mobile brand, Publishers Clearing House, to discuss 2016 app trends and lessons learned — and how they’ll apply those to their 2017 strategies.

    In this webinar, you’ll learn:

    - How apps still struggle with retention and solutions to combat this
    - How to leverage predictive data to deliver more personalization in 2017
    - Tools to differentiate in a saturated mobile industry
  • Digital Banking: Customizing security to avoid customer fatigue Digital Banking: Customizing security to avoid customer fatigue Philippe Regniers, Director of Marketing for Online Banking and Payments Recorded: Nov 16 2016 37 mins
    A convenient and consistent online user experience breeds trust in a service. How it’s executed can alter a user’s perception either positively or negatively. When it comes to online security, consumers have different perceptions. What banks want to avoid is “security fatigue.”

    Risk management systems make sensitive online transactions more user friendly by customizing security in response to the risk. The real-time assessment of a user’s transaction is instantly evaluated and an authentication step can be sent if needed. Adapting strong authentication to the online transactions improves the customer experience and avoids fatiguing your users with security if it’s not necessary.

    Not all online transactions are created equal, so successful security solutions need to be intelligent and smart. Join us for a webinar on Tuesday November 16, 2016 as we discuss:
    •What not to do when it comes to online banking security
    •How to build a customized risk-based authentication process
    •Security as a business enabler
    •The influence of a user’s security persona toward risk
  • Turning holiday shoppers into customers for life Turning holiday shoppers into customers for life David Wise, Henrik Mebius , Skip Fidura, Thomas Wapshott Recorded: Nov 16 2016 56 mins
    We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.

    In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.

    Register and hear from four experts that can help you focus your business efforts on customer lifetime value this holiday season. Hear from four leaders in ecommerce platform personalization, omnichannel selling and intelligent marketing; and how it can all be tied together.
  • Are buy buttons working? Social commerce for 2017 Are buy buttons working? Social commerce for 2017 Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Nov 15 2016 31 mins
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jim Tuerk, Director of Business Development, Reverb
    * Wendy Schuchart, Moderator, VentureBeat


    Register for this free executive session today
  • Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: Nov 15 2016 25 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage.

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
  • Scaling infrastructure for global multiplayer games without going broke Scaling infrastructure for global multiplayer games without going broke Nelson Rodriguez, Director of Games Industry Marketing, Akamai Technologies Recorded: Nov 10 2016 61 mins
    How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.

    Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

    In this webinar you'll learn:
    * What game mechanics and protocol questions you need to ask when designing your global launch
    * What risks to look out for in terms of network stability and reach in different parts of the world
    * How to mitigate internet roadblocks from a centralized data center

    Speakers:
    * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
    * Vincent Low, Director of Business Development for Gaming, Akamai Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free VB Live event with interactive Q&A session!

    Sponsored by Akamai
  • Cross channel analytics: Go from juggler to ringmaster Cross channel analytics: Go from juggler to ringmaster Michael Healey, CEO, Yeoman Technologies Recorded: Nov 9 2016 63 mins
    Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them.

    But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities.

    But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis.

    In this webinar, you'll:

    * Learn how to factor in different contexts across channels
    * Measure ROI while honoring the platform differences and measures for success
    * Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition
    * Leverage your cross-channel data to determine your paid media strategy

    Speakers:
    * Michael Healey, CEO, Yeoman Technologies
    * Raj Koneru, CEO, Kore
    * Wendy Schuchart, Moderator, VentureBeat
  • Turning data-driven creative into digital marketing success Turning data-driven creative into digital marketing success Eric Franchi, Co-founder and SVP Business Development, Undertone Jan 19 2017 6:00 pm UTC 60 mins
    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
    How do you hit that grand slam?


    GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.

    Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.

    In this webinar you’ll learn how to:
    * Find your customers online and how to reach them
    * Refine targeting and creative with data
    * Leverage creative as the key variable in digital marketing
    * Reach out to influencers, the new gatekeepers

    Speakers:
    * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
    * Eric Franchi, Co-founder and SVP Business Development, Undertone
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by Undertone
  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Jan 24 2017 4:00 pm UTC 60 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey
  • Practical Tips to Building Customer Relationships Practical Tips to Building Customer Relationships Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium Jan 25 2017 5:30 pm UTC 60 mins
    Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.

    Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:

    • Satisfy the emotional needs of today’s customer
    • Engage and sustain customer relationships with compelling, data-fueled experiences

    Since these changes are not too minor, we have two options:
    1) I can make the edits on your behalf now
    2) We can see how the first BrightTALK email promotion performs and make the above edits after to see if the second promotion with the edits performs better
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Jan 25 2017 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • How to Close More Deals and Shorten the Sales Cycle How to Close More Deals and Shorten the Sales Cycle Brian Driver, IT Product Owner, Salesforce, Elizabeth Guerra, Sales Process Manager, LinkedIn Jan 26 2017 4:00 pm UTC 45 mins
    DocuSign helps sales organizations close deals faster — anywhere in the world. DocuSign offers greater visibility into a deal’s status, the ability to collect information so you don’t need to rekey data, and the ability to send out reminders so you can spend more time selling and less time tracking down signatures.

    DocuSign customers will share their best practices for shortening the sales cycle and increasing the productivity of their teams by integrating DocuSign into the sales workflow.

    Featured Speakers:
    Brian Driver, Salesforce
    Elizabeth Guerra, LinkedIn
  • VR meets marketing: Get ready for this new reality VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Feb 2 2017 6:00 pm UTC 60 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    · Stewart Rogers, Director of Marketing Technology, VentureBeat

    · Wendy Schuchart, Moderator, VentureBeat
  • The Foundations and Future of PKI: Yes, it’s Alive and Kicking The Foundations and Future of PKI: Yes, it’s Alive and Kicking Asaf Lerner, PKI product development at Gemalto Feb 6 2017 4:00 pm UTC 60 mins
    According to a report from the Ponemon Institute, 62% of businesses surveyed regard cloud-based services as the most important trend driving the deployment of applications using PKI, an increase from 50% in 2015. While 28% say IoT will drive PKI deployment. PKI is once again in the spotlight, thanks to the growing number of use cases.

    The foundations of PKI technology and it’s future potential will help professionals determine the best security strategy for the long term. This session will go over the building blocks of a PKI ecosystem and discusses the functionality and use cases of the technology. Whether you’re a security professional looking for a PKI refresher or you are starting from scratch, you will find this webinar useful.

    During our webinar, The Foundations and Future of PKI: Yes, it’s Alive and Kicking, we will cover:

    •Brief overview of PKI technology and it’s components
    •PKI for identity and data protection
    •Advanced security functions of PKI
    •Basic PKI practices
    •PKI vertical use cases
    •The brave new world of PKI – a look at emerging trends and technology
  • Best Practices for Implementing new Sales Strategies Best Practices for Implementing new Sales Strategies Caroline Williams Hull, comScore and Huma Yousuf, DeVry Education Group Feb 7 2017 8:00 pm UTC 45 mins
    Watch this recorded session from Momentum 2016 to hear how two DocuSign customers implemented DocuSign for Salesforce in their organization. Topics covered include best practices for implementing DocuSign for Salesforce and tips for driving adoption and usage of DocuSign for Salesforce across all departments.
  • How to Drive Customer Retention with Email Marketing How to Drive Customer Retention with Email Marketing Greg Portnoy, Manager of Strategic Partnerships at Bronto and Carmel Geoghegan, Strategic Account Director at Movable Ink Feb 9 2017 6:00 pm UTC 60 mins
    Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.

    In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
    - Abandoned Cart Series
    - Welcome Series
    - Loyalty Program

    We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.

    Register now to save your spot!
  • Top Influencer Marketing Predictions For Your 2017 Strategy Plan Top Influencer Marketing Predictions For Your 2017 Strategy Plan Laura Smous, TapInfluence, Katie Paulsen, RhythmOne and Chloe DiVita, BlogPaws Feb 15 2017 7:00 pm UTC 60 mins
    The influence economy has changed the way we buy things—forever. Consumers, not marketers, now own the buyer's journey, and over 80% of marketers have turned to influencer marketing, to engage consumers and drive sales. Influencer marketing is so prevalent, it was recently featured on a CBS "60 Minutes" segment titled, "The Influencers."

    Join Katie Paulsen, VP, Influencer Marketing at RhythmOne, Chloe DiVita, Chief of Everything at BlogPaws and Laura Smous, Head of Product Marketing at TapInfluence, as they show you how to stay relevant and play by the new rules of engagement. They'll cover trends driving influencer marketing in and how to work with a partner and platform to create an influencer marketing strategy that is both meaningful and measurable for 2017.

    Whether you are just getting started or upping your game, you'll learn:

    - Top Influencer Marketing Predictions for your 2017 marketing strategy
    - Why audience targeting and micro-influencers are vital to your strategy
    - How to turn influencers from a one-time resource to a creative engine
    - How to leverage emerging social platforms and real-time social, without succumbing to hype
  • Machine Learning: The what, how, and why you need it now Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Feb 16 2017 6:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:

    * Quinn Banks, Sr Product Marketing Manager, Farmers Insurance
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Feb 23 2017 6:00 pm UTC 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    Understand the broader digital wallet strategy to connect with customers through chatbots
    Get valuable tips to spin chatbots into gold
    Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Mar 16 2017 7:30 pm UTC 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    More speakers to come
  • How AI turns customers into big-spending brand loyalists How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Mar 22 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat