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E-commerce

  • Reaching new customers by optimizing your product data
    Reaching new customers by optimizing your product data
    Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Consumer, Analytics and Cognitive Recorded: Aug 20 2019 32 mins
    Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati Recorded: Aug 14 2019 46 mins
    As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


    Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

    - building data science into the tech stack and workflow
    - modules for optimization, budget allocation and forecasting
    - Journey analytics and attribution using statistical models
  • The Truth About Personalization: Using a CDP to Personalize Marketing
    The Truth About Personalization: Using a CDP to Personalize Marketing
    Erik Archer Smith, Director of Marketing, Arm Treasure Data Recorded: Aug 14 2019 59 mins
    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?

    In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.

    Marketers will learn:
    1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
    2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
    3. How a Customer Data Platform can help enable marketers to be more data driven.
  • The Role of Server-Side in the Future of Your Data Foundation
    The Role of Server-Side in the Future of Your Data Foundation
    Chris Slovak, Global VP, Solutions Consulting & Jamie Wells, US West Manager, Solutions Consulting at Tealium Recorded: Aug 13 2019 61 mins
    In a hyper-competitive, cross-device, cross-experience world, consumer expectations for personalized, omnichannel experiences have put increasing pressure on brands to utilize their customer data well. At the same time, technology limitations like ITP 2.x, Google’s same-site cookies, ad blockers, and more are eliminating access to that data in an increasing push for more privacy on the web. So how do brands navigate these opposing drivers?

    Data professionals will need both client-side and server-side data collection capabilities to build a scalable, future-proofed foundation to manage the increasing number of customer data sources and channels in this landscape – but each approach comes with its respective benefits and drawbacks.

    In this presentation, you’ll learn about the state of server-side capabilities today as well as key considerations and use cases. We’ll also talk about how to build out a data foundation with both client-side and server-side data collection capabilities so you have the power to make the right choice for your data strategy, business needs, and budget.

    Join this webinar and you’ll also learn:

    - Use cases where server-side data collection can help your customer experience efforts
    - The difference between client-side and server-side tracking
    - The history of server-side data collection and how new models are being applied today
    - Key considerations and questions you should be aware of as you move to server-side
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Recorded: Aug 7 2019 59 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Rahel Anne Bailie & Thomas Burg Recorded: Aug 7 2019 61 mins
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • Operating Off-the-Shelf Identity Access Management with a DevOps methodology
    Operating Off-the-Shelf Identity Access Management with a DevOps methodology
    Tim Hobbs, DevOps Evangelist, iC Consult Group Recorded: Aug 1 2019 37 mins
    As modern applications require short development cycles and IAM systems that can be adjusted at the same pace, modern data centers are becoming configuration-driven, resilient environments designed to meet rapidly changing application needs - and modern IAM solutions must be in line with this paradigm.

    Identity Access Management (IAM) products are highly configurable systems tailored to the diverse needs of customer environments and applications.

    Introducing traditional IAM products into cloud containers is not a simple "lift and shift" operation, as it once was with the virtual machine infrastructure. Today's micro-service-enabled, service-mesh-oriented infrastructure expects simple, resilient, self-discovery services instead of brittle monoliths that rely on manual configuration.

    Join this webinar to understand how operating IAM products with a DevOps setting in terms of automation, repeatability, and continuous improvement is possible through close collaboration between IAM, application, and infrastructure experts.
  • How to Overcome Challenges When Implementing Customer Data Management Solutions
    How to Overcome Challenges When Implementing Customer Data Management Solutions
    Dr. Heiko Klarl Recorded: Jul 30 2019 46 mins
    As AI and other digital business models and technological trends revolutionise customer relationships, it's imperative that you start to personalise communication with customers.

    By addressing your customers personally - and in the right context - this approach to integrated customer data management can supercharge sales potential and improve the customer experience.

    Join this webinar to learn more about the strategic challenges associated with implementing customer data management solutions and how to address them, including:

    - Time-to-market requirements

    - International rollouts from America to China

    - Supporting new services in mergers & acquisitions
  • Global Trends in Cloud Access Management, Single Sign On and Authentication
    Global Trends in Cloud Access Management, Single Sign On and Authentication
    Danna Bethlehem, Director of Product Marketing, Thales Recorded: Jul 25 2019 45 mins
    The explosion of cloud applications and identities have set IT decision makers on a quest for reconciling the benefits of the cloud with the security and compliance requirements needs of the enterprise. Much like the user experience offered by mainstream consumer applications, cloud access management solutions have emerged to address the multi-faceted challenges of the new zero trust enterprise network. With cloud applications now a crucial part of day-to-day business operations, the 2019 Thales Access Management Index found that almost half (49%) of IT security professionals believe cloud applications make them a target for cyber-attacks. Cloud applications are listed in the top three reasons an organization might be attacked, just behind unprotected infrastructure such as IoT devices (54%) and web portals (50%).

    This webinar will review the findings of the Thales global report and how organizations around the world are approaching cloud security and the technologies they are using to secure employee access to cloud services. Specifically, in this webinar attendees will learn:
    - What are the major attack vectors for cyber attacks
    - Which access management technologies organizations are deploying to secure access to the cloud
    - Which access management technologies IT professionals deem the most effective in securing access to the cloud
    - The criteria IT professionals use to determine access policies for users
    - Who are the internal stakeholders involved in Access Management deployments
  • Magecart: What it is, how it works, and how to prevent it
    Magecart: What it is, how it works, and how to prevent it
    Peter Blum, VP of Technology Recorded: Jul 25 2019 15 mins
    Join Instart’s VP of Technology, Peter Blum, in a fireside chat where we will discuss the latest threat “Magecart” and answer all your questions about what you can do to prevent it.

    In this webinar, you will learn:
    - What a Magecart attack is
    - How it works
    - What IT departments should do to address the threat
    - What you can do to prevent it
  • How Customer Data Maturity Powers the Modern Enterprise
    How Customer Data Maturity Powers the Modern Enterprise
    Matt Parisi, Senior Product Marketing Manager Recorded: Jul 25 2019 32 mins
    In this four-part series, we will help your organization learn how to create a strategic approach to customer data. Top performing companies are using customer data insights from across the organization to power better customer experiences from awareness to renewals. For many companies, however, much of the necessary data remains locked away in departmental and technological silos.

    In our first installment, we’ll be taking a deep dive into the Tealium-commissioned Forrester research report, “Customer Data Maturity Powers the Modern Enterprise,” as well as looking at the state of customer data maturity to understand why so many companies struggle to break down the barriers and put data into action. The recent report surveyed the state of customer data and found that even though almost 90% of organizations have some level of customer data strategy in place, many struggle to impact key business outcomes effectively.

    By surveying 330 decision makers at companies across the globe – including the US, UK, France, Germany, and Japan – the report gives insight into businesses’ approach to using customer data to drive customer satisfaction, increase revenue, implement better data governance, and improve profitability.

    Join us for a deep dive into the state of customer data maturity and uncover the key takeaways to help your organization build a sound customer data strategy that can drive business results.

    You’ll also learn :
    - The 6 dimensions of customer data maturity in an organization
    - How you can put your own organization’s customer data maturity to the test
    - Recommendations for beginning to build your customer data strategy and establishing a center of customer data excellence
  • [#ContentOps] Content Operations: Myths vs. Facts
    [#ContentOps] Content Operations: Myths vs. Facts
    Moderator: Rahel Bailie. Panelists: Cruce Saunders, France Baril, Angus Edwardson, Jörg Schmidt, and Deane Barker Recorded: Jul 24 2019 59 mins
    Content operations is an emerging practice, aimed at scaling content production, for more efficiency while maintaining content quality.

    We know what we want, and why we want it, but the most misunderstood question is how do we go about it? Are the tools, skills, and processes we have today good enough? Is it a matter of adding more sprints to our agile board, or putting more business rules into the CMS? Or do we need to get our inspiration by thinking outside the box?

    Join veterans in the content field, who have developed models for large-scale content operations inside multinationals and government agencies, as they separate fact from fiction and provide some perspective on this new area of ContentOps.
  • 7 common web application security attacks & what you can do to prevent them
    7 common web application security attacks & what you can do to prevent them
    Jon Wallace, Technologist at Instart Recorded: Jul 18 2019 63 mins
    Join Instart Technologist, Jon Wallace, to learn about the 7 most common website and web application attacks and how you can prevent them with the right preparation.

    Anyone who operates a website should be concerned about security, especially the security of your sensitive customer information - this much should be obvious to you by now. However, unless you keep an ear to the ground about security news, it is often only the most high profile or sophisticated attacks that you actually hear about. The reality is that common, low level attacks are executed every single day against websites and web applications. There is a reason the OWASP top 10 hasn’t changed in years. The good news is these types of attacks are preventable with the right preparation.


    In this webinar, you will learn:

    -What motivates hackers
    -What makes an application a target
    -What are the 7 most common website and web application attacks
    -How you should protect your assets
  • Achieving and maintaining compliance with NYDFS cybersecurity regulation
    Achieving and maintaining compliance with NYDFS cybersecurity regulation
    Antonio Anderson, Executive Director -Trustmark, John Ford, Founder&CEO - Sienna group, Yomar Rosendo, Director - Informatica Recorded: Jul 18 2019 40 mins
    Join us for this case study that takes you through a NYDFS compliance journey featuring Trustmark, Sienna Group and Informatica. Three thought leaders who bring a wealth of experience share how organizations are protecting their most sensitive information. Learn the importance of the regulation and how leading organizations are able to get ahead of critical mandates using innovative technologies that support data privacy governance along with data retention requirement in mind that create risk. Hear from the experts and start your journey to NYDFS compliance today!
  • 4 ways to improve customer retention - for B2B SaaS companies
    4 ways to improve customer retention - for B2B SaaS companies
    Arun Trivedi Recorded: Jul 17 2019 20 mins
    According to Gartner, 34% Product Marketers at Technology & Service Providers select retaining clients as one of their most important challenge. Growth continues to be a strategic business priority for CEOs. This webcast presents 4 strategies companies can adopt to improve customer retention & grow the business
  • Chop Suey mit Pommes - CIAM von Amerika bis China
    Chop Suey mit Pommes - CIAM von Amerika bis China
    Dr. Heiko Klarl, CMO, iC Consult Group und Kaltrina Ademi, Channel Manager, Central Europe & South Africa, Ping Identity Recorded: Jul 15 2019 47 mins
    Die digitale Transformation, weltweite neue digitale Geschäftsmodelle und technologische Trends wie künstliche Intelligenz werden die Kundenbeziehungen revolutionieren. Es wird unabdingbar, die Kommunikation mit dem Kunden weltweit zu personalisieren und ihn stets im richtigen Kontext anzusprechen. Basis dafür ist ein integriertes Kundendatenmanagement, das neue Vertriebspotenziale erschließt und das Kundenerlebnis verbessert.

    In diesem Webinar erfahren Sie:
    Mehr über die strategischen Herausforderungen, die mit der Einführung von Customer Data Management-Lösungen einhergehen, und wie diese angegangen werden können: Von Time-to-Market-Anforderungen über den internationalen Rollout von Amerika bis China bis hin zur Unterstützung neuer Services bei Fusionen & Übernahmen.
  • What British Airways teaches us about web skimming attacks & avoiding GDPR fines
    What British Airways teaches us about web skimming attacks & avoiding GDPR fines
    Andy Wyatt, Sr. Technologist at Instart Recorded: Jul 12 2019 13 mins
    Recently, the first GDPR fine was imposed against British Airways for the Magecart breach of its website. Shocking news to the world, this huge hit cost British Airways 1.5% of their 2017 revenues. As one of the most common threats behind attacks these past few years, it's come time for organizations to develop a strategy for dealing with web security threats like Magecart.

    Join our security expert, Andy Wyatt, and learn:
    -What is a web skimming attack
    -What is your responsibility as a website owner
    -How to avoid GDPR fines related to web skimming
  • Why security teams need a Magecart plan
    Why security teams need a Magecart plan
    Andy Wyatt, Sr. Technologist at Instart Recorded: Jul 12 2019 18 mins
    It was only last year when British Airways failed to prevent a data breach leading to a $230 million fine. And now, news has broken that over 900 eCommerce sites were recently compromised by a Magecart attack in a digital skimming campaign. As hackers continue to exploit vulnerabilities exposed in eCommerce platforms and third party tools that allows Magecart to be on a site, organizations need to take the next step to ensure their customers' data is secure.

    Join Andy Wyatt, Sr. Technologist, to learn:

    -Why companies need a contingency plan for Magecart
    -Why Magecart is so dangerous
    -How to prevent Magecart from stealing your customers' data
  • Beyond the Hype: A Wirecard Labs view on blockchain opportunities
    Beyond the Hype: A Wirecard Labs view on blockchain opportunities
    Jannis Riesz, Vice President of Wirecard Labs Recorded: Jul 11 2019 38 mins
    Is blockchain just a hype, or is there more to the much-discussed technology? In this webinar, we will start off discussing the potential of blockchain and will acquire a holistic understanding of the technology. Next, we will discuss blockchain from the perspective of Wirecard’s innovation engine: Wirecard Labs. Our innovation team entered the blockchain world in 2018 and since then has explored many exciting opportunities for the company, which you will hear about in this webinar. Last but not least, we will present some of the world’s most exciting blockchain use cases.

    Here are your key takeways from this webinar:

    * Look beyond the blockchain hype – rise, hype & fall
    * See how Wirecard Labs is exploring opportunities in blockchain
    * Learn about some exciting blockchain initiatives
    * Discover the outlook of blockchain technologies

    Join Jannis Riesz, Vice President of Wirecard Labs, as he discusses the potential of blockchain and presents exciting use cases and initiatives from diverse industries around the world.
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners
    Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Recorded: Jul 10 2019 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Railinc: Best Practices for Deploying and Adopting an Intelligent Data Catalog
    Railinc: Best Practices for Deploying and Adopting an Intelligent Data Catalog
    Ramesh Veerappan, Shawn Petway, - Railinc, Dharma Kuthanur- Informatica Recorded: Jul 10 2019 58 mins
    As Railinc modernizes its data infrastructure, critical data has become distributed across Oracle, data lake and tools like SAS, and business users have been challenged to find and understand the data they need. Railinc embarked on a major effort across business & IT to address this problem by cataloging all data assets and adding business context to the data to enable easy search and discovery. Confidence in the data was improved through visibility into how datasets were created and business descriptions and tags that added business context, along with a focused/phased approach to drive business user adoption. Railinc will share valuable lessons and best practices related to both: (1) deployment and scaling; (2) driving business user adoption.
  • Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Ty Gavin, VP of Software Development, Tealium Recorded: Jul 10 2019 57 mins
    The GDPR and CCPA have put digital privacy at the forefront of consumers’ concerns. With its Intelligent Tracking Prevention (ITP), Apple is leveraging consumer concerns to promote the security of their browser, Safari.

    The question for marketers and data professionals is whether ITP’s changes to cookies will alter their data and analytics strategies. When Apple first introduced ITP in 2017, it disrupted third-party ad tech companies and their ability to create cross-site tracking. With ITP 2.x this year, Apple has updated how Safari, the most popular mobile browser in the U.S., handles first-party cookies.

    The changes to first-party cookies will have a big impact on personalized mobile campaigns for seasonally-driven industries and campaigns in mobile browsers (i.e. Safari). Short-term workarounds are available to digital marketers, but they may be quickly undone as Apple works to clamp down on them in subsequent updates.

    Join this webinar and learn how to build a better long-term strategy that balances the customer experience with customer privacy, as well as:

    - A deeper understanding of ITP’s limitations
    - Gaining clarity on the true impact it has on analytics
    - Key strategies to improving implementation of first-and-third-party cookies
    now and in the future
    - Ideas for Customer Experience and Marketing teams to improve cookies-related experiences like authentication
  • National Minimum Wage: Identifying and Mitigating Risk
    National Minimum Wage: Identifying and Mitigating Risk
    BRC, PwC Recorded: Jul 10 2019 41 mins
    In this webinar, with experts from PwC, we will discuss progress with regulatory reform, delve into the complexity of the current legislation and provide practical advice on how to manage risk as the legislation evolves (including the current NMW consultation), all brought to life with a number of case studies.
  • How to Secure Code Signing at the Speed of DevOps
    How to Secure Code Signing at the Speed of DevOps
    Gary Marsden, Senior Director of Data Protection Services at Thales and Mark Thompson, VP of Product Management at Keyfactor Recorded: Jul 9 2019 46 mins
    When you sign a piece of code, you make a statement that it comes from your trusted brand and that you stand behind it. But what happens when that trust is broken? Recent attacks, such as the ASUS Live Update hack, underscore the importance of managing reputational risk.

    As attackers become increasingly skilled in the art of signing and spreading malware, all business leaders must invest in the trust associated with their digital brand – and expect the same of their vendors. The challenge is how to secure code signing keys and certificates in today’s distributed and fast-paced DevOps environments.

    Join our experts as they discuss:
    - Code Signing: What is it? Why does it matter?
    - Recent Attacks: The Risks and Challenges of Code Signing
    - How to Secure Code Signing at the Speed of DevOps
    - How Thales and Keyfactor Make It Possible
  • Operating Off-the-shelf IAM with a DevOps methodology
    Operating Off-the-shelf IAM with a DevOps methodology
    Tim Hobbs, DevOps Evangelist, iC Consult Group Recorded: Jul 3 2019 38 mins
    IAM products are highly configurable systems tailored to the diverse needs of customer environments and applications. Modern applications require short development cycles and IAM systems that can be adjusted at the same pace. Modern data centers are configuration-driven, resilient environments designed to meet rapidly changing application needs, and modern IAM solutions must be in line with this paradigm.
    Introducing traditional IAM products into cloud containers is not a simple "lift and shift" operation, as it once was with the virtual machine infrastructure. Today's micro-service-enabled, service-mesh-oriented infrastructure expects simple, resilient, self-discovery services instead of brittle monoliths that rely on manual configuration.
    Operating IAM products with a DevOps setting in terms of automation, repeatability, and continuous improvement is possible through close collaboration between IAM, application, and infrastructure experts.
  • Apache Cassandra 101
    Apache Cassandra 101
    Alok Dwivedi, Senior Consultant, Instaclustr Aug 20 2019 5:00 pm UTC 60 mins
    If you are a Software Engineer, Database developer, DBA, DevOps, Enterprise or Solution Architect who has heard of Big Data and NoSQL but doesn't know exactly what the fuss is all about and want to learn more then this webinar is for you.

    Apache Cassandra is a highly available, linearly scalable, fault-tolerant database that can offer extremely high throughput and very low latency. It's one of the most popular and most successful NoSQL databases. It has been widely adopted by biggest tech names, major world-renowned brands and research institutes alike. This list includes companies like Apple, Twitter, Facebook, Netflix, Rackspace, Reddit and also research institutes like CERN.

    Instaclustr is organizing a multi-part webinar series on Apache Cassandra with an aim to help you in your journey of learning and making the best use of Apache Cassandra.

    In part-1 of this series, we will start with demystifying NoSQL, look at Cassandra basics, compare it with RDBMS for good and bad, and then move on to explore concepts like replication, partitioning, token ranges, consistency etc.
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Aug 20 2019 5:00 pm UTC 60 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • AI for Business & IT - 8 Technologies, 9 processes, 10 checklist items
    AI for Business & IT - 8 Technologies, 9 processes, 10 checklist items
    Arun Trivedi Aug 21 2019 4:00 pm UTC 45 mins
    As AI becomes all-pervasive, more and more companies need to start thinking about how AI can help in their business transformation and optimization journey. According to a Gartner survey, 54% respondents plan to start deployment within the next few years. However, their are multiple barriers, including finding a starting point and fear of the unknown.

    This webinar breaks down AI for the business & IT - what use cases should CIOs and business organizations focus on and how do we get started? What are the possible use cases? How do we even go about thinking about AI in our organization in a structured way?
  • The Real-World Impact of Product Data on User Experience
    The Real-World Impact of Product Data on User Experience
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Aug 21 2019 5:00 pm UTC 15 mins
    Product content will make or break your digital commerce user experience. But what does that really mean? In this 15-minute session our digital commerce experts use real world examples to:

    -- walk through the basics of content strategy
    -- illustrate how product content can be used to differentiate from competitors (for better or worse)
    -- show how various components of your “Product Rulebook” directly impact the users experience
  • Reimagine Data Governance: Data Governance. Meet Data Security.
    Reimagine Data Governance: Data Governance. Meet Data Security.
    Andy Joss, Head of Solutions & Data Governance, Steve Holyer, Solutions Specialist, Informatica Aug 22 2019 4:30 am UTC 58 mins
    With organizations collecting an ever-increasing volume of data, the risk of a data breach or falling foul of a regulator is also increasing. Data security, privacy and protection is fast becoming a “must have” requirement within many data programs.

    Organizations are starting to realize that there are potentially great synergies in having a much closer understanding of their data from both a governance and security viewpoint. Add in Artificial Intelligence and automation for remediation, together these capabilities are proving to be significant allies in the continuous battle of cyber-security and enabling Data Governance programs.

    This webinar explores how these two worlds can now better understand the role that each has to play, in supporting and protecting their organization.

    As part of the Reimagine Data Governance series of webinars, Informatica will demonstrate how having a closer relationship between the worlds of governance and security can enhance existing data use and data security capabilities. And how you, in taking that holistic approach, can provide governed and protected data to achieve key business outcomes.
  • Payments & Retail: the impact of friendly fraud
    Payments & Retail: the impact of friendly fraud
    BRC & The Chargeback Company Aug 22 2019 1:00 pm UTC 60 mins
    This webinar will explore how retailers can manage payment disputes and stop revenue loss with key trend analysis and case study examples.
  • Delivering Global Loyalty: A Strategic View of the Dynamic Delivery Experience
    Delivering Global Loyalty: A Strategic View of the Dynamic Delivery Experience
    Kent Allen, co-founder, Global eCommerce Leaders Forum and Metapack Aug 27 2019 6:00 pm UTC 60 mins
    Curious about how to grow customer engagement and increase conversion while improving the cross-border ecommerce shopping experience? Start by making the global delivery experience more dynamic!
    Join GELF and GELF NYC ’19 Platinum sponsor, Metapack, for this new webinar that will preview some of the key themes of this year’s program (September 19th). The GELF team will open the webinar by discussing how the latest international market data and cross-border ecommerce trends have defined the program for GELF NYC ’19. Drawing on lessons learned by some of the world’s leading brands, the webinar will also explore how consumer delivery expectations differ from country-to-country and continent-to-continent.
    Learn how crafting a transparent post-order experience localized to the unique preferences of shoppers in different markets fosters customer loyalty. Leave with actionable insights about how US brands can create a more dynamic delivery experience as they expand into Europe – and how lessons learned abroad can help them optimize the shipping and delivery experience in Canada and the US. Fill out the form to set up your free BrightTALK account and reserve your spot for our upcoming webinar.
  • Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Joe Gelb, President of Zoomin Software Aug 28 2019 5:00 pm UTC 60 mins
    Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.

    With the growth of Software as a Service (SaaS), writing API documentation is fast becoming a major part of the success of technical content managers, ensuring that your users find, and are able to use, content in the way they need it, at the time they need it, on the device they need it, and in the language of their choosing.

    Great companies make sure their overall content strategy is holistic, and that all this content, including APIs, is united under one roof.

    Join Paul Perrotta, the Technical Communication Wrangler, and his special guest, Joe Gelb, President and Head of Business Development at Zoomin Software for this free, one-hour webinar. Joe will guide you through case studies of companies that successfully unified their technical and API documentation publishing, so you can do it too.

    Key takeaways:

    • Understand how API docs will impact on your success
    • Come to grips with commonly-used API doc formats
    • Learn how others successfully streamlined tech docs and API docs with amazing results
  • 5 Foundational Elements of a Successful Enterprise Data Governance
    5 Foundational Elements of a Successful Enterprise Data Governance
    Thomas Brence, Dir Product Marketing, Data Quality and Governance, & Patrick Dewald, Sr. Dir of Data Governance Strategy Aug 28 2019 6:00 pm UTC 41 mins
    In the webinar, “The 5 Foundational Elements of a Successful Enterprise Data Governance Program”, the Informatica Data Governance team will share how organizations can start their enterprise data governance journey.
  • Data Warehouse Modernization: 10 Must-Haves for Analytics and AI Projects
    Data Warehouse Modernization: 10 Must-Haves for Analytics and AI Projects
    Dave Wells, Director, ​Eckerson, Vamshi Sriperumbudur, Portfolio Marketing, Informatica Aug 29 2019 6:00 pm UTC 32 mins
    Are your data warehouses ready for advanced analytics and AI projects? Legacy data warehouses are ill-equipped to handle unstructured data complexities or today’s multi-cloud environments. But that doesn’t mean data warehousing is going away. Instead, your peers and competitors are modernizing their data warehouses, which, together with data lakes, form the basis of modern data architectures.

    Join experts from Eckerson Group and Informatica for an in-depth discussion of data warehouse modernization. You’ll learn about 10 must-haves for modernization and discover why modernizing your data warehouses is a natural next step in the evolution of data management.
    Make sure you’re prepared for tomorrow’s analytics.
  • Navigating the future of work
    Navigating the future of work
    BRC & Kronos Sep 3 2019 1:00 pm UTC 60 mins
    Tune in on the 3rd September at 2pm to join discussions on how the delivery of the ‘Good Work Plan’ and recent ECJ rulings will impact the future of work and how technology can empower your workforce to deliver sustainable performance.
  • Next-Gen Enterprise Architectures: AI-driven Intelligent Data Platform
    Next-Gen Enterprise Architectures: AI-driven Intelligent Data Platform
    Darshan Joshi, SVP , Awez Syed, SVP, Amit Kara, Director Sep 3 2019 6:00 pm UTC 30 mins
    Your data-centric strategies depend on your ability to deliver trusted data quickly – even as you manage more types of data across hundreds of systems and fast-changing technologies. Can your data architecture handle the challenge?

    Learn about Informatica's approach to taking a data-first view of data architectures in our complimentary webinar, "AI-Driven Intelligent Data Platform for Next-Gen Data Architecture." Darshan Joshi, Informatica's Senior Vice President of Technology, will discuss how Informatica's intelligent data management platform:

    automates tasks

    facilitates collaboration

    provides intelligent recommendations to guide user behavior

    Find out how to implement a new approach to data architecture that will make your business truly data-driven.
  • Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Seth Earley, EIS, Marc Shimpeno, Etsy, Noel McDonagh, Dell EMC, Megan Koleff, Genuine Parts Company Sep 4 2019 5:00 pm UTC 57 mins
    In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.

    Host: Seth Earley, Earley Information Science, CEO
    Panelists:
    --Marc Shimpeno, Etsy, Taxonomist & Data Specialist
    --Noel McDonagh, Dell EMC, Director of Information Development
    --Megan Koleff, Genuine Parts Company, User Experience Lead

    Topics to be covered include:

    * How are manufacturers and distributors using taxonomies to improve site search?
    * How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
    * How do taxonomies help with personalization?
    * How are part relationships managed and presented?
    * How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?
  • How Kelly Services Uses MDM & iPaaS for Data Estate Modernization
    How Kelly Services Uses MDM & iPaaS for Data Estate Modernization
    Ravi Ginjupalli - Kelly Services, Venkat Gupta - Capgemini, Monica Mullen - Informatica Sep 4 2019 6:00 pm UTC 52 mins
    At 70 years, Kelly Services is a global workforce solution company serving 91% of Fortune 100 companies with more than 1 million workers in the talent supply chain. In 2017, Kelly Services began modernizing its data platform with a cloud-first strategy to quickly connect the right talent with the right customers. Critical to the success of Kelly Services is a multidomain strategy for MDM, starting with the customer domain.



    During this webinar you will hear how the company began on its MDM journey to a 360-degree view for an end-to-end approach to data estate modernization.



    Join us to hear from Ravi Ginjupalli, Sr. Director of BI & Analytics Integrations at Kelly Services and Venkat Gupta, Director of Insights & Data at Capgemini, as they review the technical design and architecture considerations necessary to meet business needs using Informatica iPaaS (Informatica Intelligent Cloud Services, IICS) to connect MDM in a hybrid cloud environment that includes Azure and Salesforce and multiple cloud-based services.
  • Apache Kafka 101
    Apache Kafka 101
    Alok Dwivedi, Senior Consultant, Instaclustr Sep 5 2019 5:00 pm UTC 60 mins
    Are you responsible for building Data pipelines for your organization or for your customers? Are you coming from a background where you worked on traditional ESB (Enterprise Service Bus), Middleware and ETL based systems but are no longer comfortable with modern trends in these domains? Or are you just interested in learning a technology that provides framework for message processing, stream processing, real time analytics, event sourcing, or acting as a central data bus for your organization.

    Apache Kafka is the leading distributed streaming and queuing technology for large-scale, always-on applications. Kafka has built-in features of horizontal scalability, high-throughput and low-latency. It is highly reliable, has high-availability, and allows geographically distributed data streams and stream processing applications. It’s used by pretty much all the big tech giants; LinkedIn, Netflix, Uber, Twitter, AirBnB and traditional names like Adidas, Goldman Sachs; the list goes on.

    Instaclustr is organizing a multi-part webinar series on Apache Kafka with an aim to help you in your journey of learning and making the best use of this technology.

    In part-1 of this series, we will start with the basics of Apache Kafka, Kafka ecosystem, overview of its architecture and explore concepts like brokers, topics, partitions, logs, producers, consumers, consumer groups, etc.
  • How to Tackle Federal Data Strategy w/ Data Inventory & Cataloging
    How to Tackle Federal Data Strategy w/ Data Inventory & Cataloging
    Informatica's Michael Anderson, Federal Chief Strategist & Michael Tomechak, Big Data Domain Expert Sep 10 2019 6:00 pm UTC 25 mins
    Policy mandates and initiatives such as the Federal Data Strategy are moving agencies to become better stewards of data. But how can you deliver on mission outcomes with data? Building a Federal Data Strategy can never be a “one and done” initiative. Instead, it’s a process that continually evolves as your Agency’s goals and challenges change.
  • Preparing for the CCPA With Privacy Governance That Scales
    Preparing for the CCPA With Privacy Governance That Scales
    Nathan Turajski , Data Governance & Privacy, Informatica Sep 11 2019 6:00 pm UTC 26 mins
    As home to Silicon Valley high tech and the global media capital in Hollywood, California helps lead innovation as the world’s fifth-largest economy. But the state’s citizens also have personal data at risk as they adopt Internet of Things (IoT) devices and share their personal and household information online. As a result, California has also become an innovator in legislation designed to protect personal information privacy, from the early days of SB 1386 for breach notification to the California Consumer Privacy Act (CCPA) taking effect in just a few short months from now. Are you prepared to do business with California citizens after January 1, 2020?

    Join Nathan Turajski, Sr. Director, Data Privacy and Protection, as he reviews the CCPA, where you will learn:
    - How privacy regulation is evolving beyond GDPR and prior mandates
    - How a Data Privacy Governance Framework can help reduce risk
    - How keeping data safe for business helps accelerate next-generation analytics, cloud migration, customer 360 insights, and more
  • How Intelligent Data Governance Increases KPN’s Value to Customers
    How Intelligent Data Governance Increases KPN’s Value to Customers
    Zimma Kluit, Metadata Product Owner, KPN, Thomas Brence, Director, Product Marketing, Informatica Sep 12 2019 2:00 pm UTC 30 mins
    Data needs to be a business asset, from the board of directors on down, and the team at KPN took this message to heart. In order to ensure that they could create a valuable experience for their customers, they needed to know what data they had, who was responsible for it, and if it was high quality. Without completing these basic steps they couldn’t consider their data to be valuable. During this informative webinar, the team from KPN will share how they have put data in control in order to:
    • Comply with regulations
    • Drive faster innovations
    • Optimize operations
    Together with Informatica’s Intelligent Data Governance products, KPN has been able to design a solution that is purposefully built for their team members, captures the right data and information, and can scale across their enterprise through automation.
    Join us to learn how their Intelligent Data Governance solution is:
    • Valuable
    • Scalable
    • Agile
    • Secure
  • Perception and Design: A Science-Based Approach for Creating Content that Works
    Perception and Design: A Science-Based Approach for Creating Content that Works
    Tina Kister, Information Developer Sep 17 2019 5:00 pm UTC 60 mins
    When it comes to content, design is inevitable. The question is whether it works. Design is at least 15 times more important than content when it comes to user trust and engagement. In as few as 15 milliseconds, users form first impressions that have measurable consequences for credibility, usability, and engagement.
     
    We tend to think of design as either “good” or “bad,” and as a mysterious and magical thing with a life of its own inspired by an elusive muse and completely subjective in nature. However, design is fundamentally neutral in nature, with no inherent positive or negative qualities. The way we respond to design is based on a complex, yet predictable, interaction between sensory stimuli and human anatomy, neurobiology, and cognition.
     
    The term “design” refers either to the arrangement of things or to the act of arranging things. “Intentional design” refers to the act of deliberately arranging elements to solve a specific problem – that is, to elicit a desired response.
     
    When it comes to content, design is critical. Whether you use intentional design or not, content and design are inseparable; users inevitably perceive and respond to design, and it always makes an impression. So, the key to creating compelling content is learning to use intentional design, rather than incidental design.
     
    Join Scott Abel, The Content Wrangler, and his guest, Tina Kister, for this one-hour webinar. Kister will explore the correlations between the science of perception and the discipline of design, and how both are integral to creating effective content. Tina will also distill the basics of design into a few simple concepts, and provide a few basic rules you can use to ensure that every design choice is intentional and effective.

    We hope to see you there!
  • Getting Returns right: How to make your returns experience exceptional
    Getting Returns right: How to make your returns experience exceptional
    Sebastian Naylor, Product Owner- Returns Sep 18 2019 2:00 pm UTC 60 mins
    Do you have a successful strategy to manage Returns?

    41% of consumers say they sometimes or often purchase multiple products online knowing they will return some or all of them. Retailers and brands need to get the returns experience right to reduce basket abandonment, increase conversion and increase customer loyalty.

    Learn how you can reduce your reverse supply chain costs and provide a differentiated returns experience in our webinar.

    We will share best practise examples and insight for getting returns right.
  • Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Jarod Sickler, Information Developer Sep 18 2019 5:00 pm UTC 60 mins
    Your content architecture is the foundation for better content management within your organization. That’s why it’s vital to have a strategy for taxonomy and metadata in DITA.

    Developing a robust taxonomy and metadata strategy will help you create content that is easy to find, easy to manage, and easy to reuse.

    Join Scott Abel, The Content Wrangler, and his special guest, Jarod Sickler, Information Developer for Jorsek LLC, the makers of easy DITA, for this free one-hour webinar.
  • Building a Strong Office of the Chief Data Officer (CDO)
    Building a Strong Office of the Chief Data Officer (CDO)
    Juan Tello, CDO Deloitte LLP and Juan Riojas, CDO Informatica Sep 19 2019 6:00 pm UTC 46 mins
    Data is no longer an advantage; everyone has it. But how you harness data to power your business can give your organization a competitive edge. The CDO is a critical enabler among the leadership team, providing the executive ownership needed to enhance decision making, improve operational efficiency, and empower innovation.
  • Why Marketers Should Be Obsessed with Data
    Why Marketers Should Be Obsessed with Data
    Informatica's Bryan Weinman, Business Development Executive and Jennifer McGinn, Director Product Marketing Sep 24 2019 6:00 pm UTC 31 mins
    Marketers need a customer intelligence system that will help them:
    •Drive customer engagement, customer loyalty, and advocacy
    •Differentiate from the competition on the ability to understand the customer better

    Informatica Customer 360 Insights enables marketers to connect fragmented customer data and create a contextual 360 view to power digital and marketing transformation initiatives.
  • Personalisation + email automation = happy customer
    Personalisation + email automation = happy customer
    Kath Pay and Daniel Meck Sep 26 2019 3:00 pm UTC 60 mins
    In this must-watch webinar, Kath Pay of Holistic Email Marketing and Daniel Meck of Moosend, will build the case for easily delivering personalised emails using insights & automations. Attending this webinar will not only inspire you but also empower you to deliver these powerful customer experiences to your subscribers and customers.
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Oct 2 2019 5:00 pm UTC 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science