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  • Architects and CTO Guide to Scalable Technologies Part 2
    Architects and CTO Guide to Scalable Technologies Part 2
    Ben Bromhead, CTO and Co-Founder, Instaclustr Recorded: Feb 19 2019 52 mins
    In this session, Ben Bromhead, CTO of Instaclustr will provide a base level introduction to some of the technologies and design patterns used to build out scalable and resilient applications. This webinar will be aimed at an introductory level. The technologies we will cover include:
    - Cassandra
    - Kafka
    - Spark
    - Elasticsearch

    We will cover when you should use these technologies and key considerations when choosing these technologies for your application architecture. In addition, we will touch on different architecture options when combining these leading open source technologies into an overall solution. We will also discuss how to use the technologies in a resilient and scalable way and real-world application patterns such as IoT, social apps and consumer services.
  • How AI and machine learning are supercharging cybersecurity
    How AI and machine learning are supercharging cybersecurity
    VentureBeat Recorded: Feb 19 2019 60 mins
    Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.

    Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.

    To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:

    * How AI is defeating and preventing cyberattacks
    * When AI analytics need to be deployed and for what reason
    * How to build AI-powered tools that can assure consumers their data is secure
    * Real-world AI applications and what they mean for cybersecurity

    Speakers:

    * Fernando Maymi, Cybersecurity Researcher & Consultant, Moderator
    * Jim Ducharme, VP, Identity Products, RSA.
    * Eduardo Delgado, AVP, ORM, Cybersecurity, TD
  • Is a robot going to take my job?
    Is a robot going to take my job?
    Pritesh Modi, Technical Consultant, Eggplant Recorded: Feb 14 2019 27 mins
    In this webinar, we’ll explore some of the best fits for Robotic Process Automation and how you can use it to enhance efficiency and security in your organization. Don't worry, a robot will not be replacing you, just enhancing your abilities and productivity!

    Who should attend?
    • Line of business managers who would like to learn more about the opportunities presented by robotic process automation
    • Anyone working in testing who needs to understand how test automation technology can be applied to robotic process automation

    Why attend?
    • Learn about processes that are easy to implement with massive return for your line of business
    • Increase your skills to help your company and future-proof your career
  • Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
    Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
    Reid Bryant, VP Data Science, Blue Acorn iCi Recorded: Feb 13 2019 27 mins
    Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.

    Join us for a 30-minute discussion on:

    - The importance of lateral thinking in digital analytics

    - The 3 components of building an impactful digital analytics programs

    - How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience
  • Optimising the online customer journey
    Optimising the online customer journey
    BRC / Forgerock Recorded: Feb 13 2019 47 mins
    With our partners at ForgeRock, this webinar will explore how retailers can effectively manage their customers’ identities to optimise the online user journey. Gain an understanding of how and what information you are collecting about your customers online and how you can use this to boost customer loyalty and ultimately growth in your online sales.
  • What’s New in Informatica MDM - Supplier 360 Version 10.3
    What’s New in Informatica MDM - Supplier 360 Version 10.3
    Oliver Soans, Principal Product Manager MDM Solutions & Antonia Renner, MDM Solutions Marketing, Informatica Recorded: Feb 12 2019 43 mins
    Building a single, trusted view of suppliers remains a challenge for many organizations, especially when each team — such as procurement, supply chain, and supplier management — is often grappling with distinct, siloed systems and applications across departments, regions, and business units. By standardizing and automating workflows for onboarding and collaborating with suppliers, teams can not only improve efficiency and enhance supplier lifecycle management, performance, but reduce compliance risk.

    Informatica MDM – Supplier 360 is a master-data fueled business solution that helps companies more efficiently collaborate with suppliers and improve their ability to assess compliance, performance and risk of their vendors by accessing a next-gen, 360-degree view of supplier data across the enterprise.

    Join this webinar with demo to learn about the latest innovations of MDM - Supplier 360 Version 10.3., including:
    - Increased usability for broker users accessing Product 360
    - Enhanced look-and-feel for buyer-side view
    - Extended localization support for eight languages
    - Configuration of answer types for product-related questions
    - Improved collaboration with task view access for Product 360
  • Predicting Risk in Retail
    Predicting Risk in Retail
    BRC & AON Recorded: Feb 12 2019 20 mins
    Unforeseen events such as terrorist attacks or sudden shifts in weather, can impact on sales and footfall. In the new digital age, the real question is what are retailers doing with this knowledge? How are retail businesses using data that is now readily available to better understand risk?

    We will analyse the impact of non-damage events on retailer's revenue and how the use of data can simplify the process of identifying and predicting risk.
  • Linking CX Metrics to Share of Wallet
    Linking CX Metrics to Share of Wallet
    Luke Williams Recorded: Feb 7 2019 25 mins
    Join NY Times Bestselling author, Luke Williams, and learn simple tricks about linking customer experience metrics to share of wallet. You'll learn:

    5 customer experience metrics you should be tracking: The traditional metrics we track are important, but we have to broaden our metric set to accommodate our new measurements and the financial metrics they predict.

    The progress and the problem with customer experience metrics: The customer experience movement has come a long, long way. We understand customers better than ever before, but we still struggle with linking data to predictable outcomes at scale.

    The discovery of the Wallet Allocation Rule and what it means: A simple mathematical discovery has unlocked the formulaic connection between traditional customer experience metrics and real financial outcomes with just simple adjustments to how we measure and think about customer experience.
  • Open Banking Excellence: Brave New World
    Open Banking Excellence: Brave New World
    Philip James, Partner, Sheridans, Helen Child, Co-founder, Open Banking Excellence Recorded: Feb 7 2019 22 mins
    Open Banking presents a landmark opportunity. Yet over-eager innovation can irreparably scar consumers’ trust in new entrants and drive customers back to their customary safe havens.

    In addition, innovation and privacy law may offer new entrants the opportunity to obtain more meaningful data.

    What fundamental issues should be considered in open banking data sharing models to avoid the kinds of exile suffered by Aldous Huxley’s protagonists?

    Presentation from the OBE London, January Meet-up
    (See attachments for details and links to OBE)

    Philip James, Partner, Sheridans
    Philip leads Sheridans’ Technology and Data Group and advises clients on commercial data strategy, brand integrity, innovation and IP asset growth.

    Philip is an expert on data privacy, cyber risk and fraud prevention and speaks regularly on the opportunities, challenges and trends posed by use of data assets, including big and open data, AI, automation, behavioural targeting and cyber risk.

    Sheridans’ is a leading media technology law firm and advises clients on IP/data licensing frameworks, brand strategy, SaaS platforms and cloud computing. Sheridans has particular expertise in the Retail, E-commerce, Hospitality, InsureTech, Advertising, Sports/eSports, Games and Media sectors.
  • Build for the future with voice search
    Build for the future with voice search
    Dustin Coates, Voice Search go-to-market lead at Algolia Recorded: Jan 31 2019 29 mins
    Speaking commands into actions isn’t a futuristic fantasy anymore - it’s the present. Voice as a user interface has arrived and it can elevate the search and discovery experience.

    Join Dustin Coates, Voice Search Go-to-Market Lead, to learn how voice search and its capacity to transform everyday, conversational speech into functional, relevant responses can redefine the way you interact with the world.

    In this session we will cover:

    Why your business should implement voice search
    - Where voice search is useful
    - What good voice search UX looks like
    - How relevancy differs between voice search and typed search
  • Transforming the Retail Employee Experience
    Transforming the Retail Employee Experience
    BRC / Kronos Recorded: Jan 31 2019 51 mins
    Exploring how retailers can effectively support their staff and maximise workforce productivity as the industry undergoes rapid transformation.

    Drawing on the wealth of workforce data collected by the BRC, our experts along with our partners at Kronos will offer insights and practical tips on how we can bring staff on board and embed positive employee experience as a key part of the change process.
  • The Real State of Digital Business for 2019
    The Real State of Digital Business for 2019
    Seth Earley, CEO, Earley Information Science & Jennifer St. Hill, COO, Earley Information Science Recorded: Jan 30 2019 32 mins
    How far along are we when it comes to digital transformation? EIS set out to discover the answer by launching an industry-wide ‘State of Digital Business’ Survey which asked respondents to share their data readiness, planned digital projects, future goals, and more.

    This month, we’re ready to share these results with you. Join Seth Earley, Founder and CEO, Earley Information Science, and Jennifer St. Hill, COO, as they present results from our December 2018 ‘State of Digital Transformation Survey.’

    You will learn:

    **The trends your peers are experiencing that are driving digital business initiatives within your organization.
    **The challenges your peers are facing when implementing a digital business strategy, as well as the tactics they’re using to overcome those challenges.
    **Common (and not so common) digital business initiatives that are underway within your peer companies.

    We hope you'll join us on January 30th at 1:00PM ET to find out "The Real State of Digital Business for 2019."
  • State of eCommerce Delivery Report - North American Insights
    State of eCommerce Delivery Report - North American Insights
    Maria Dahlqvist Canton, Global Marketing Director, MetaPack Recorded: Jan 29 2019 44 mins
    Providing deep insights into what consumers want when it comes to delivery, the 2018 State of eCommerce Delivery Report: North American Insights, examines how the delivery choices shoppers encounter influence the online purchasing decisions they make.

    In this webinar, we’ll highlight the latest trends and insights from the report, taking a deep dive into key insights from North American consumers, including the growing appetite for energy-conscious delivery alternatives and a willingness to spend more money when purchasing luxury items.

    Webinar Details:

    Title: State of eCommerce Delivery (North American insights)
    Date: January 29th, 2019
    Time: 10:00 PST / 13:00 EST
    Host: Maria Dahlqvist Canton, Global Marketing Director, MetaPack

    Get the report: http://www.metapack.com/report/2018-state-of-ecommerce-delivery-report-north-american-insights/
  • Architects Guide to Scalable Technologies: Cassandra, Kafka, and Elasticsearch
    Architects Guide to Scalable Technologies: Cassandra, Kafka, and Elasticsearch
    Ben Bromhead Recorded: Jan 29 2019 49 mins
    In this session, Ben Bromhead, CTO of Instaclustr will provide a base level introduction to some of the technologies and design patterns used to build out scalable and resilient applications. This webinar will be aimed at an introductory level. The technologies we will cover include:
    - Cassandra
    - Kafka
    - Spark
    - Elasticsearch

    We will cover when you should use these technologies and key considerations when choosing these technologies for your application architecture. In addition, we will touch on different architecture options when combining these leading open source technologies into an overall solution. We will also discuss how to use the technologies in a resilient and scalable way and real-world application patterns such as IoT, social apps and consumer services.
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    VentureBeat Recorded: Jan 29 2019 61 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Steph Hay, VP, Conversational AI Design & Integrated Experiences, Capital One
    * David Parmenter, Director of Engineering & Data, Adobe Document Cloud
  • Beyond Functional Testing – three new releases that will transform your testing
    Beyond Functional Testing – three new releases that will transform your testing
    Dr. Gareth Smith, Chris Howard, Pamela Gillaspie Recorded: Jan 29 2019 24 mins
    While it’s critical to know the extent to which an application meets functional requirements, there is more to software testing than answering the question ‘does it work?'.

    You also need to know if it scales (performance testing) and if the user experience will be acceptable (usability testing). Ultimately, you need to establish that it will deliver the required business value.

    Until now, these extra steps have added layers of complexity in terms of timing, cost and expertise. As a result, they can introduce delays or get overlooked completely.

    In this webinar, we will show you how to:
    • Automate performance testing and usability testing
    • Seamlessly integrate them with functional testing, including using your functional test models to drive performance tests.

    The result: faster release cycles, less duplicated effort, and better software.

    We will also show you how to test enterprise-scale software systems more easily, with submodels allowing you to break down a large, complex system model in a way that makes it far easier to manage.
  • Untying the Festive Season
    Untying the Festive Season
    BRC & QLIK Recorded: Jan 29 2019 33 mins
    The holiday period is a significant time for retailers, with sales anticipated to dramatically increase during what is typically a peak selling season. This webinar will provide a recap looking at how the retail industry fared over Black Friday and Christmas.

    With our partners at Qlik, we will be using bespoke data and visualisations to walk you through the highs, the lows and key lessons from this year’s festive season.
  • Delivering Quality Digital Experiences in Telecommunications and Media
    Delivering Quality Digital Experiences in Telecommunications and Media
    Dr. Gareth Smith Recorded: Jan 23 2019 38 mins
    Join our webinar as we explore the unique challenges faced by telecommunications and media companies in the testing space. You'll learn how our modern approach to testing, Digital Automation Intelligence, is ideal to help you:

    - Analyze all aspects of the user experience.
    - Expand automation beyond test execution with AI, machine learning, and analytics.
    - Take a coherent approach to monitoring and testing.
  • Principles, Not Prescriptions: The Coming of Age of ContentOps
    Principles, Not Prescriptions: The Coming of Age of ContentOps
    Rahel Anne Bailie, Chief Knowledge Officer at Scroll Recorded: Jan 15 2019 61 mins
    Content operations, ContentOps for short, has been around for a long time, though the average content professional would be hard-pressed to define it. ContentOps means having a system for content production, day in and day out, that allows us to deliver content at scale. Processes that include copy-and-paste have limited capacity, and it's time for organizations to change their processes that have lots of administrative overhead. It's time to replace outdated production methods with streamlined operational models.

    Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps works nicely with DevOps, which helps software developers uses established processes to create and manage code efficiently, and DesignOps, which helps designers use established processes to create and manage aspects of design more efficiently. We'll talk about why organizations have been slow to adopt ContentOps, and how to move toward using content processes to be able to develop and manage great content efficiently and effectively.

    ABOUT RAHEL ANNE BAILIE

    Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
  • Turbocharge Your Mobile Experiences
    Turbocharge Your Mobile Experiences
    Jason Koo, Developer Advocate, Tealium Recorded: Dec 20 2018 25 mins
    According to eMarketer, consumers spend almost 4 hours per day on their mobile devices. That’s almost 1500 hours in a year that brands have the opportunity to provide incredible mobile experiences, no matter the device, location or channel their customer is interacting on. Many brands are unsure how to set up a seamless mobile experience, how to optimize their mobile apps to deliver the best experience possible or even how to install SDKs.

    Join this 30-minute webinar to learn:

    - Current trends in the mobile space

    - App optimization strategies

    - Use cases for implementing mobile experiences in Tealium’s UDH

    - And so much more!
  • Creating Customer-Centric Experiences Through Data
    Creating Customer-Centric Experiences Through Data
    Chris Slovak, VP Global Solutions Consulting Recorded: Dec 19 2018 32 mins
    Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

    Join us to learn how to create exceptional customer experiences through data. During this webinar, we’ll discuss:

    - 5 factors that are changing a customers experience

    - How data plays a critical role in creating engaging and meaningful moments

    - 5 mandates for adjusting to the evolving expectations of customers

    - And so much more!
  • Accelerating the ROI of product reviews
    Accelerating the ROI of product reviews
    Eunice Lee, Solution Engineer at Algolia and Amy Saekow, Marketplace Product amanger at Influenster Recorded: Dec 18 2018 33 mins
    Your customers’ voices are your overlooked revenue. Empower product reviews with search and discovery to drive user engagement and accelerate the path to the shopping cart.


    Join Eunice Lee, solutions engineer at Algolia and Amy Saekow, Marketplace Product Manager at Influenster on July 26 to learn about best ways to uncover meaningful feedback to jumpstart user engagement and stickiness, and drive growth.

    In this 30-minute webinar, you’ll learn:

    -How product reviews inform and steer buyers toward desired business outcomes
    - Best practices in leveraging product reviews to motivate user engagement and conversions
    - The future of utilizing product reviews as a strategic weapon
  • Turning Structured Content into 'How To' Videos
    Turning Structured Content into 'How To' Videos
    Wouter Maagdenberg, TXTOmedia Recorded: Dec 13 2018 47 mins
    Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

    TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
     
    Takeaways:

    –Watch instead of read; visuals and video are preferred above text by most audiences.
    – Rich media creation is no longer a painful manual and disconnected process
    –Technical publications become more vital for sales.

    ABOUT WOUTER MAAGDENBERG

    Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR. 
  • The State of Technical Communication: 2019
    The State of Technical Communication: 2019
    Scott Abel, The Content Wrangler Recorded: Dec 13 2018 57 mins
    Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.

    Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
  • There's No AI Without IA
    There's No AI Without IA
    Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EIS Recorded: Dec 13 2018 48 mins
    Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.

    Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.

    In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.

    You will learn:

    --How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
    --The infrastructure you’ll need to consider when planning for your AI initiative
    --How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
  • Why AI? A Case Study With ADP
    Why AI? A Case Study With ADP
    Seth Earley, CEO, Earley Information Science & Enid Martinez, Senior Director of Engineering and Automation, ADP Feb 21 2019 6:00 pm UTC 60 mins
    ADP shares their successes in harnessing AI to drive engagement and information sharing with customers.

    The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C companies are beginning to harness its value. Yet, while many companies are considering AI initiatives, few are provided with a clear roadmap and best practices to evaluate, develop, implement, and measure the impact of their efforts.

    Join Seth Earley, Founder and CEO, Earley Information Science and special guest Enid Martinez, Senior Director of Engineering and Automation, ADP, for "Why AI? A Case Study with ADP."

    Topics they will cover include:

    **The business drivers considered when evaluating AI for ADP
    **Best practices in building the initial project plan
    **Tips to overcome roadblocks and pitfalls to avoid
    **Lessons learned when implementing a large-scale AI initiative
  • Building Unified Teams for Connected Customer Data
    Building Unified Teams for Connected Customer Data
    Prolet Miteva, Sr Product Manager, Analytics, Autodesk Feb 26 2019 5:00 pm UTC 30 mins
    Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.

    Join us for a lively discussion on:

    - Aligning your organization towards a shared goal

    - 3 keys to creating a high performing data and analytics program

    - Embracing the human side of data

    - And so much more!
  • A Guide For US Retailers And Brands Shipping To Europe
    A Guide For US Retailers And Brands Shipping To Europe
    MetaPack Feb 28 2019 6:00 pm UTC 60 mins
    For U.S. retailers and brands looking to expand globally and grow their revenue, the European market is attractive. Entering and expanding in Europe is challenging, but with the right guidance and preparation, it can be both achievable and lucrative. Cross-border retailers who can provide a superior delivery experience will be able to succeed in building customer loyalty and benefit from consumers with an appetite for e-commerce.

    In this webinar we’ll look at MetaPack’S upcoming whitepaper, which provides insight into the European market, highlighting the complexities and offering guidance for U.S. retailers and brands.

    This is a must-attend webinar for retailers and brands interested in their cross-delivery strategy.
  • 5 Ways to Unify Data and Drive a Richer Digital Experience
    5 Ways to Unify Data and Drive a Richer Digital Experience
    Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jason Miller, VP Product Strategy, Clicktale Mar 5 2019 5:00 pm UTC 60 mins
    Providing a stellar customer experience starts with having good data - data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels and devices, the data being collected becomes fragmented across the organization and is difficult to take action on.

    Join us to learn:

    - How to align online and offline data into a single, 360 view of your customer

    - Key ways to segment data to power the experiences your customers expect most

    - Top strategies to accomplish identity resolution and visitor stitching capabilities

    - How to turn data insights into action in your organization

    - And so much more!
  • How Delivery Options Let You Differentiate Your Business
    How Delivery Options Let You Differentiate Your Business
    Duncan Licence Mar 7 2019 3:00 pm UTC 60 mins
    Consumers today expect their purchases to be delivered when and where they want them. By providing up-to-date, available delivery options at the point of purchase, retailers are able to build brand differentiation and loyalty with targeted and personalised delivery choices.

    In this webinar, we will highlight the importance of providing flexible and varied delivery options, which can Increase conversion, reduce basket abandonment and build brand loyalty.

    We will also showcase the Delivery Options Maturity index; MetaPack's industry benchmark report.
  • Predicting churn and case management
    Predicting churn and case management
    Luke Williams, Head of CX Strategy @ Qualtrics Mar 12 2019 5:00 pm UTC 44 mins
    How well do you understand customers leaving your organization or what could have been done to successfully encourage them to stay? Organizations need the tools to gather customer data, identify red flags in customer behavior, and take action to prevent customer attrition, or churn.

    Join us as Luke Williams, Head of CX Strategy, shares how to anticipate customer needs, predict customer churn, and determine the actions you can take to improve retention. Learn methods to build effective predictive models and how to implement automated systems to personally engage with your most-valued customers at scale.

    What you'll learn from this webinar:

    * How to predict customer churn using key metrics
    * How to respond to drivers of churn to retain more customers
    * Strategies to help improve the impact of your CX program
  • Planning for a DITA Implementation
    Planning for a DITA Implementation
    Stephani Clark, Head of Customer Success Mar 19 2019 5:00 pm UTC 60 mins
    It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
     
    In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:

    1) Information architecture
    2) Content strategy
    3) Content conversion
    4) Development of published outputs
    5) Training requirements
    6) Expectation and resource management

    ABOUT STEPHANI CLARK

    Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.

    Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.

    Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
  • How to Avoid Unexpected Leaks in Your Market Research Budget
    How to Avoid Unexpected Leaks in Your Market Research Budget
    Justin Ethington, Thought Leadership Market Research @ Qualtrics Mar 20 2019 5:00 pm UTC 21 mins
    Learn to anticipate and minimize the unexpected costs of market research. We’ll address some costs you can expect, some costs you probably don’t expect, and we’ll identify cost-saving actions you can take to make your market research budget plan.

    What you will learn from this webinar:
    * How to anticipate and minimize the unexpected costs of market research
    * How to address some costs you can expect and some costs you probably don’t expect
    * How to identify cost-saving actions you can take to make your market research budget plan
  • Best Practices for Research Sample
    Best Practices for Research Sample
    Aleksandra Polovina, Head of Brand Research @ Qualtrics Mar 28 2019 5:00 pm UTC 41 mins
    It’s easier than ever to reach people, but are you reaching the right people? Join us as Aleksandra Polovina discusses what research sample is, how it is sourced, and why it is so important. Also learn best practices for optimizing your survey experience, incentives, and sampling.

    What you will learn from this Webinar
    * What is research sample and how is it sourced?
    * Best practices for data quality, including sourcing, incentives, and survey flow
    * Overcoming sampling pitfalls for brand trackers
    * Your 3 options for sourcing respondents