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E-commerce

  • Repurposing DITA Content for Microsoft Office Users
    Repurposing DITA Content for Microsoft Office Users Eric Kuhnen and Bill Gamboa Recorded: Apr 18 2018 56 mins
    Technical communicators around the globe use the Darwin Information Typing Architecture (DITA) to help them create structured, semantically rich, topic-based technical documentation designed for reuse. The benefits of DITA, including content reuse, are limited to content teams who use XML editing tools. Content creators working with Microsoft Office tools cannot reuse DITA content easily, so content silos coalesce around the tools that content teams use.

    It’s one thing to understand the value of content reuse. It’s another to find a solution that defeats tool-driven content silos so that teams who don’t have access to—or knowledge of—XML editing tools are able to effectively reuse and repurpose DITA content. Attend this free, one-hour Content Wrangler webinar, brought to you by the content management gurus at Astoria Software, to learn how technical content teams are sharing and repurposing DITA content with team members who create content using Microsoft Office software.
  • The future of smart connected (or IoT) devices, but what about security?
    The future of smart connected (or IoT) devices, but what about security? Paul Lockley, VP of Partnerships at Device Authority and Gorav Arora, CTO Office Director of Products Recorded: Apr 11 2018 61 mins
    One of the biggest obstacles to IoT adoption is security. Our recent survey found 65% of consumers are concerned about hackers controlling IoT devices and 60% worry about their data being stolen. Recent widespread attacks using IoT device vulnerabilities has also highlighted how interconnected the system is and one weak link creates a ripple effect Securing the identities of both humans and machines, access to the devices and protecting the integrity of the data and device opens the door to more opportunities. For example, the ability to manage blockchain identities and data security policies across any IoT deployment.

    In our joint webinar with Device Authority, our experts will outline how security by design methodology helps future proof IoT deployments. They will have an open conversation and a question and answer session on topics that customers are dealing with, related news topics, compliance and government regulations, business opportunities and technologies that are changing the game. Join us to hear more about how using the security by design approach can help:

    •Identify and manage risks and challenges in the short and long term
    •Prepare for legislation and compliance
    •Create new opportunities for a secure blockchain-based IoT
    •Leverage new technology like machine learning and analytics
  • Boost Your Ecommerce Revenue By Offering Point-of-Sale Financing
    Boost Your Ecommerce Revenue By Offering Point-of-Sale Financing Signifyd + Bread Finance Recorded: Apr 5 2018 29 mins
    Retailers that offer point-of-sale financing options, such as Bread, in their online stores have seen a significant lift in both sales and AOV, all without taking on any additional credit or fraud risk. Point-of-sale financing not only widens the spectrum of customers served, but also improves the user experience and makes it easier and quicker—for both the customer and the retailer—to extend and access credit at checkout.

    In this webinar, discover how you can introduce pay-over-time solutions to inform consumers about their larger purchasing power, encourage higher AOVs, improve conversion rates, and lift sales.

    Register for this webinar to gain valuable insights into:

    + Transform the shopping journey and reduce friction at checkout
    + How to increase average order value (AOV) and boost sales
    + How to identify millennial shopping behavior and capturing this audience
    + How to re-engage shoppers and boost conversions by as much as 300%
  • How blockchain can help IoT deliver ROI
    How blockchain can help IoT deliver ROI Jonathan Johnson, Board Member, Overstock.com Recorded: Apr 5 2018 61 mins
    A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.

    But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.

    In this webinar you'll learn:

    *What distributed ledger technologies such as blockchain mean for businesses in 2018?
    *How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
    *The future of universal architecture and what it means for autonomous products and services

    Speakers:

    * Jonathan Johnson, Overstock.com Board Member. Medici Ventures President
    * Bob Kain, CEO, Luna DNA
    * Jessica Groopman, Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Leveraging AWS Cloud Services and Open Source Solutions For Open Banking
    Leveraging AWS Cloud Services and Open Source Solutions For Open Banking Ben Slater, Chief Product Officer, Instaclustr & Ganesh Raja, Big Data Solutions Architect, AWS Recorded: Mar 28 2018 65 mins
    Competing globally means processing billions of mobile, online and in-store transactions while meeting Payment Services Directive (PSD2). In the financial services market the demand to support hundreds of thousands of merchants in over a hundred currencies and providing transaction history for customers dating back seven or more years, requires a data platform and cloud services that will support scalable agility and flexibility.

    In this webinar, presented by AWS and Instaclustr, we will discuss how to utilize AWS and Open Source Solutions to keep up with the competitive demands of the industry.

    We will also cover:
    - How to deliver these capabilities quickly, efficiently and accurately
    - Ways to navigate common challenges and pitfalls
    - How to migrate to a cloud services platform and how AWS can help
    - Open Source Solutions that take away the pain points and cost often associated with Big Data
    - Best Practices for cloud services and open source solutions
  • The FDA's MDM Journey: A 360 View of the Global Drug Supply Chain
    The FDA's MDM Journey: A 360 View of the Global Drug Supply Chain Shanthi Vigneshwaran, Computer Scientist, FDA & Prash Chandramohan, Director of Product Marketing, Informatica Recorded: Mar 28 2018 55 mins
    The FDA Center for Drug Evaluation and Research (CDER) performs an essential public health task by making sure that safe and effective drugs are available to improve the health of people in the United States. CDER's primary mission is to promote and protect public health by ensuring availability of safe and effective drugs of high quality throughout the entire drug life cycle. The Center oversees the research, development, manufacture and marketing of drugs.

    In order for the FDA to best adapt to the ongoing rapid changes in the drug regulatory environment, driven by scientific innovation, globalization, the increasing complexity of regulated products, new legal authorities and additional user fee programs, CDER initiated a major effort five years ago to improve its ability to manage key regulatory data over the life of a drug and to better understand the global drug supply chain at a more granular level.

    During this webinar, Shanthi Vigneshwaran, Computer Scientist at the Food and Drug Administration, will share how the CDER has created a 360 view of a drug’s lifecycle, from inception to product. This includes visibility of the global drug supply chain, product ingredients, suppliers, and facilities - bringing them into one trusted view – and empowering the agency to trace any potential harm, save lives, and respond to changes in supply and demand more quickly.

    Join us to learn how it’s possible to:
    • Gain visibility into a global supply chain across disparate locations and systems
    • Address globalization and apply standards in data processes to ensure integrity
    • Manage data across complex product lifecycles
  • Developing and implementing risk-based access policies to match IAM strategies
    Developing and implementing risk-based access policies to match IAM strategies Amanda Rogerson, Product Expert at Gemalto Recorded: Mar 28 2018 55 mins
    The security challenges of companies large and small is changing. This is especially pronounced in the access management space as IT admins and CISOs are faced with more identities and devices across a growing number of cloud applications. In our recent survey, we found 72% of respondents found cloud access management tools as a solution to reducing the threat of large scale data breaches, while 62% highlighted the tools ability to help simplify the login process for their enterprise users.

    In an organization, individuals dealing with security have different goals and objectives. Aligning them can be a challenge. We will look at the priorities of the user, IT teams and CISOs – where they are linked and where they diverge. To build effective risk-based access policies, you need to start with a living IAM strategy that takes into account geolocation, threats, unusual behavior and scenario based data. Using policy-based access management, internally and externally for example in the cloud, is helping enables aligning the different security teams in an organization and automate and simplify the log-in process for users as well. During the webinar attendees will walk away with an understanding of:

    -Analyzing personas within your organizations security team to improve IAM solution implementations
    -Things to consider when building your access management strategy
    -Building risk-based access management policies across multiple applications or cloud environments
  • Growthhacking content creation to transform your business
    Growthhacking content creation to transform your business Lisa Gibbs, Director of News Partnerships, Associated Press Recorded: Mar 27 2018 60 mins
    Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

    Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

    To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

    By attending thIs webinar, you'll learn how optimizing content can:

    * Increase relevance for consumers across channels
    * Leverage data to increase consumer engagement with content
    * Increase the volume and scope of content, netting stronger conversions.
    * Seize customer journey opportunities when they appear

    Speakers:
    * Lisa Gibbs, AP Director of News Partnerships, Associated Press
    * Ari S Goldberg, Founder, Barber Surgeon’s Guild
    * Peggy Anne Salz, Principal, Mobile Groove Consulting
    * Rachael Brownell, Moderator, VentureBeat
  • How to Increase Engagement and Customer Insight with Mobile Location Tracking
    How to Increase Engagement and Customer Insight with Mobile Location Tracking David Morris, Director of Solutions Consulting, EMEA @ Tealium Recorded: Mar 27 2018 31 mins
    In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.

    So how do brands create thumb-stopping experiences with this real-time, contextual and passive behavior? Register now to learn:

    - The fundamentals of mobile location tracking

    - How consumer attitudes towards privacy are driving new data collection

    - The differences in data insight between cookies and mobile location tracking

    - Tips and strategies for optimizing your mobile channel(s)
  • Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018
    Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018 Kath Pay & Komal Helyer Recorded: Mar 27 2018 60 mins
    In January 2018 we subscribed to emails from 80 different retail brands of all sizes, markets and name-brand familiarity and put all the findings together in a 30 page report written by Kath Pay, in partnership with Pure360 (our guest brand*)

    This webinar will discuss the insights discovered within the report plus :

    -Hear expert advice from Komal Helyer of Pure 360 and Kath Pay of Holistic Email
    -Learn from these findings, to help you shape and plan your forms in readiness for GDPR
    -Be equipped with ideas to test to ensure that your list will grow beyond May 2018

    About the speakers:

    Kath Pay, founder of Holistic Email Marketing - Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is a leading email marketing speaker and trainer and recognised as a top international email marketing thought leader.

    Komal Helyer, Head of Marketing at Pure360 With over 18 years of email and digital experience, Komal has a deep understanding of marketing strategy, a marketer's needs and how that translates into the use of marketing technology. She leads the Pure360 marketing team with a focus on market positioning, market growth strategies and customer lifecycle marketing.
  • The Data Layer: A Catalyst for Digital Transformation
    The Data Layer: A Catalyst for Digital Transformation Nick Bennett, President at Napkyn & Jay Calavas, CIO at Tealium Recorded: Mar 22 2018 63 mins
    Global heads of marketing know that having access to high quality customer data is the key to making strategic business decisions. Data collection affects everything a brand does - from customer experience, applications, reporting, retention, conversions and more. And having a solid and strategic data layer in place has downstream benefits for it all and truly becomes the catalyst for overall business transformation.

    Join Tealium and Napkyn Analytics for a discussion on how to standardize data collection by way of a data layer, and how that can be used to drive digital transformation. Attend this webinar to learn:

    - 6 key ways to use a data layer to drive digital transformation and evolve your martech stack to deploy data-driven marketing techniques of the future

    - Top strategies for data preparedness with all of your brand’s digital assets to ensure they’re governed and comply with business critical requirements like GDPR

    - 2 next-generation data layer concepts to implement to stay ahead of the competition

    - And so much more!
  • One Thing Your Site Can Do To Defeat the Abandoned Cart Syndrome
    One Thing Your Site Can Do To Defeat the Abandoned Cart Syndrome Mike Carr, VP of eCommerce Services at Amazon Recorded: Mar 22 2018 34 mins
    Did you know that simplifying the login experience of your site visitors can result in up to 20% increase in order size and in up to 62% fewer abandoned shopping carts? Join Mike Carr, the VP of eCommerce Services at Amazon, as he reveals how Amazon helps top digital businesses attract more Amazon shoppers to their sites and boost sales.

    During this interactive and thought-provoking session, the attendees will learn how to create digital experiences that prevent disengagement and build loyalty.

    To learn more, visit: https://developer.amazon.com/login-with-amazon
  • Office 365 As A Content Services Hub? Seriously!
    Office 365 As A Content Services Hub? Seriously! Steffen Frederiksen Recorded: Mar 15 2018 61 mins
    Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language–and on the device of their choosing.

    Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!

    Join our special guest host, Paul Perrotta, and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.

    ABOUT STEFFEN FREDERIKSEN

    Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.

    While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.
  • The Top Facebook Ad Features Most Brands are Missing Out On
    The Top Facebook Ad Features Most Brands are Missing Out On Mike Zappulla: Team Lead, Paid Social @Elite SEM | Joonatan Lintala: Head of Business Development @Smartly.io Recorded: Mar 14 2018 58 mins
    With Facebook rolling out new features regularly, it can feel overwhelming trying to decide how to spend your ad dollars.

    With limited budgets and a directive to return a positive ROI, testing new features can feel like a gamble you might not be ready to make.

    We’ve teamed up with our friends at Smartly to talk through the Facebook Ad features we’ve seen perform the best and are worth investing in.

    If you wonder if features like Instagram Story Carousel Ads, dynamic ads for broad audiences, collection ads, and more are worth it—we’ve got you covered. Our experts will talk through their favorite features, how to implement them into your next round of tests, and results we’ve seen for top brands who know the secrets to driving real, profitable growth on Facebook.
  • 5 Ways to Optimize Paid Search for Your Most Profitable Conversions
    5 Ways to Optimize Paid Search for Your Most Profitable Conversions Katie Carlson Scrimger: Team Lead, Paid Search @Elite SEM | Blair Symes: Director of Content Marketing @dialogtech Recorded: Mar 8 2018 60 mins
    The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.

    If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
    - Increase call conversions by 90%
    - Decrease unprofitable conversions by 23%
    - Increase paid search profitability by 12%
  • Innovations in Adaptive Fraud Prevention
    Innovations in Adaptive Fraud Prevention Kedar Samant, co founder and CTO and Lynn Strand, VP of Marketing Recorded: Mar 7 2018 47 mins
    Learn from Kedar Samant and Lynn Strand of Simility in this webinar as they discuss key advances in fraud detection and prevention.
    Enterprises today need to combat evolving threats with a highly-adaptive fraud prevention platform. In this webinar, hear firsthand how large banks, payment service providers, and ecommerce companies are using new adaptive fraud prevention technologies to detect and respond quicker than ever before. Learn how organizations like yours are easily updating their models and strategies — from pattern identification to hypothesis testing and deployment. See how additional data feeds from different, isolated sources are brought together to create accurate insights that reduce fraud, save time, lower costs, and improve the user’s experience—all accomplished without any coding or engineering work.
  • Data vs. Goliath: how the rest of us can win in the age of Amazon
    Data vs. Goliath: how the rest of us can win in the age of Amazon Rob Glickman, CMO Recorded: Mar 6 2018 48 mins
    Disruption from a few data behemoths and agile startups has forced the retail, CPG and eCommerce industries to innovate and retrain themselves to be data-driven. Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • Introducing Delivery Intelligence
    Introducing Delivery Intelligence Duncan Licence Recorded: Mar 6 2018 57 mins
    Retailers, brands and shippers can use MetaPack Delivery Intelligence to navigate an increasingly complex delivery landscape and manage their customer promise on delivery choice and performance.

    Customer’s expectations on delivery choice and performance is becoming an increasingly important factor. In response to this, shippers are differentiating their offerings and contributing to an increasingly complex delivery landscape.

    Our 45-minute webinar will give you an overview of the product and the benefits and show you how you can leverage insights, allowing for data-driven decisions to ensure a consistent delivery experience for consumers.
  • Thinking about email design
    Thinking about email design Phil Draper, CMO, dotmailer Recorded: Mar 1 2018 14 mins
    Phil has a background in design and the subject is very close to his heart. This video outlines the link between design and success.

    Design is not just a designer’s job. It can be a brand’s key differentiator.
  • Ponemon Research 2017 Trends in Cloud Security: Cloud & Compliance Compatible?
    Ponemon Research 2017 Trends in Cloud Security: Cloud & Compliance Compatible? Larry Ponemon, Chairman and Founder of the Ponemon Institute and Jason Hart, CTO office for data protection Recorded: Feb 27 2018 60 mins
    95% of companies have adopted cloud services but the 2018 Global Cloud Data Security Survey found there is a wide gap in the level of security precautions applied by companies in different markets. Organizations admitted that on average, only two-fifths (40%) of the data stored in the cloud is secured with encryption and key management solutions. This is disturbing since only a quarter (25%) of IT and IT security practitioners revealed they are very confident they know all the cloud services their business is using,

    The reality is cloud creates challenges in knowing where your data resides and what or who has access to it. In 2018, breaches like Uber and Accenture occurred because of improperly configured security for web and cloud applications that were connected to a company’s network. A major catalyst to address this is upcoming regulations and compliance, which are trying to catch up with cloud adoption. Over the next few years, companies will be faced with more complicated and intricate auditing to demonstrate security and privacy best efforts in the cloud.

    During this webinar, Larry Ponemon, Chairman and Founder of the Ponemon Institute, and Jason Hart, CTO of Data Protection, will walk attendees through the research methodology, key findings and how things have changed over the past couple of years. Join us to learn more about:
    -2018 Global Cloud Data Security Findings
    -Compliance and cloud security: How will this work?
    -A shift in the budget: Where is IT spending their money?
    -Country breakdown of IT cloud security: Who is doing the best?
    -What can you do to secure the cloud and comply with regulations?
  • Digitising Customer Onboarding
    Digitising Customer Onboarding Abe Smith, Founder & CEO, Dealflo Recorded: Feb 27 2018 44 mins
    Digitising Customer Onboarding: How to improve the customer experience without compromising on compliance and risk

    Today’s consumers, accustomed to receiving smart and convenient digital services from companies such as Uber, Apple and Amazon, and are beginning to demand personalised, interactive and immediate services from their banks.

    A recent report revealed 42% of UK consumers have adopted FinTech services (EY 2017 FinTech Adoption Survey), so it’s no surprise banks want to adapt to the fast-moving digital marketplace where new and disruptive competitors are already circling. What’s stopping them though, is risk.

    Creating an environment that drives the productivity, speed and compliance essential to sell financial services via digital channels is paramount to survival.

    This webinar will explore how banks can digitise the customer onboarding process without compromising on risk, satisfying customers, regulators and shareholders alike.
  • Before you choose Microsoft – 5 Things to Check in an Access Management solution
    Before you choose Microsoft – 5 Things to Check in an Access Management solution Mor Ahuvia, Authentication Product Marketing at Gemalto Recorded: Feb 26 2018 59 mins
    Organizations with Microsoft environments, such as Azure or Office 365, are inclined to implement Microsoft’s native access management solutions (namely, Azure AD and AD FS). Defaulting to Microsoft’s cloud SSO solutions may appear to be the best choice, a closer examination of these solutions reveals critical downsides, as well.

    Join this webinar to learn the five things to consider before implementing Microsoft’s access management solutions. You will also see a demo of how you can centrally define access management policies (including cloud SSO and step-up authentication) for Microsoft and 3rd party apps with a vendor agnostic-solution.
  • Data Orchestration: Providing The “Single Source of Truth” On Your Customer
    Data Orchestration: Providing The “Single Source of Truth” On Your Customer Elizabeth Marshall, Sr. Solutions Consultant, Tealium Recorded: Feb 22 2018 30 mins
    Engaging with today’s modern audience along the linear customer journey we’re accustomed to isn’t keeping up with customer expectations. In today’s digital ecosystem, brands have more opportunities than ever before to communicate with their audience. But making sense of so much data, gleaning timely and relevant insights and becoming smarter about delivering personalized experiences at scale is difficult.

    So why is creating in-the-moment, cross-channel and cross-device experiences so hard? Data is fragmented and hard to integrate across all of the technologies savvy professionals use to communicate with their customers.

    Join this webinar to learn:

    - How integrating a data supply chain can help brands collect, transform, enrich and orchestrate their data
    - What data orchestration is and how your brand can start taking advantage of it
    - The key ways to create downstream, fully correlated data that is available in any format and any environment
    - Top solutions to data fragmentation and martech tool integration challenges
  • GDPR 2018: Brexit
    GDPR 2018: Brexit Skip Fidura, James Koons Recorded: Feb 20 2018 4 mins
    James Koons, Chief Privacy Officer, discusses how the UK leaving the European Union will impact GDPR.
  • GDPR 2018: Opt-in & Re-Opt-in
    GDPR 2018: Opt-in & Re-Opt-in Skip Fidura, James Koons Recorded: Feb 20 2018 10 mins
    James Koons, Chief Privacy Officer, answers audience questions on preparing for GDPR by defining an opt-in, and re-opt-in process.

    Topics include:
    - What options do you have if you don't have formal consent to email your contacts?
    - When re-opting-in contacts, how should you deal with contacts who are engaging with your marketing emails?
  • Cassandra and Kubernetes
    Cassandra and Kubernetes Ben Bromhead, CTO, Instaclustr Apr 25 2018 5:00 pm UTC 45 mins
    Kubernetes has become the most popular container orchestration and management API with cloud-native support from AWS, GCP, Azure and a growing enterprise support ecosystem. Leveraging Kubernetes to provide tested, repeatable deployment patterns that follow best practices is a win for both developers and operators.

    In this talk Ben Bromhead, CTO of Instaclustr will introduce the Cassandra Kubernetes Operator, a Cassandra controller that provides robust, managed Cassandra deployments on Kubernetes. By adopting Kubernetes and Cassandra, you can provide DBaaS like services rapidly and easily to the rest of your team and have a simple on-ramp to true multi-cloud capabilities to your environment.
  • How To Create Connected Customer Experiences With A Customer Data Platform
    How To Create Connected Customer Experiences With A Customer Data Platform Dan Lubetsky, Dir, Digital Marketing Strategy, SapientRazorfish & Chris Andres, VP, Digital Strategy Apr 26 2018 5:00 pm UTC 60 mins
    Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Contributing to that massive figure is the prediction that the average person will own more than five connected devices by the same year.

    With data and customer touchpoints continuing to grow at this exponential pace, brands face massive opportunities—along with multiple challenges. The increase in customer information and engagement exposes the critical need for a technology solution to provide a 360° view on customers that will enable seamless experiences. Enter the Customer Data Platform (CDP).

    Join to learn:

    • Key capabilities and functionality of a CDP
    • Differences between CDPs and other solutions like DMPs, ESPs and DSPs
    • 4 key industries that are taking advantage of CDPs to stay ahead of their competition
    • Key considerations to make when evaluating a CDP
  • The Future of Retail is Here: Buy Online Pick Up In Store
    The Future of Retail is Here: Buy Online Pick Up In Store Stefan Nandzik, VP of Marketing at Signifyd Apr 26 2018 6:00 pm UTC 30 mins
    Why buy online pick up in store is the key to omnichannel success and how you can crush it with Signifyd.

    Buy online pick up in store is not only here to stay, it’s a must-have for retailers hurtling through their digital transformations. Half of all consumers have used the service, dubbed BOPIS, in the past year and nearly 90 percent have said they’d like to buy online and pick up in store.

    The catch? BOPIS isn’t easy. The service requires pinpoint precision with inventory tracking, a new set of skills for store associates and a commitment to managing the kind of fraud threats that have historically been the responsibility of the online team.

    In this webinar, we’ll explore the reasons BOPIS represents the future of retail and we’ll outline the perils and potential profits the channel presents.

    Register for this webinar to gain valuable insights into:
    + The BOPIS practices and perceptions of 250 retail professionals working for the country’s largest multichannel retailers — as detailed in a Signifyd survey.
    + The key drivers of the BOPIS revolution.
    + The main challenges large retailers are confronting while trying to provide in-store pick up of online orders.
    + Seven steps you can take to build a successful BOPIS program.
  • Strategies for Monetising Open Banking
    Strategies for Monetising Open Banking Roger Vincent, Head of Partner Innovation, Equifax May 2 2018 10:00 am UTC 60 mins
    Roger Vincent, Head of Innovation with Equifax will share his insights on making the most of Open Banking and his lessons learned along the way.

    In this webinar Roger will talk about:

    * How increased use of open APIs is likely to shape the financial services market, why challenger banks are making headway, the big banks are building partnerships and the impact of APIs among payment service providers.
    * Activities banks need prioritise in the wake of Open Banking; starting with compliance & legal issue and why they need to assess time/resources carefully before trying to deploy solutions.
    * Which strategies are likely to thrive in the new environment and how regulatory compliance can quickly be turned into competitive advantage to commercialise Open Banking.
    * Overcoming security and privacy concerns associated with data sharing and the implementation of GDPR.
    * Strategies to encourage customer engagement by using Open Banking applications to enrich user experience to create long term value over short term revenue.
  • Introducing Instaclustr Managed Kafka
    Introducing Instaclustr Managed Kafka Ben Slater, Chief Product Officer, Instaclustr May 17 2018 9:00 pm UTC 60 mins
    Instaclustr has recently extended its managed service for Apache Cassandra, Apache Spark and Elassandra to include support for Apache Kafka. This webinar will walk through the key features and benefits of Instaclustr’s Managed Kafka. Discover how Instaclustr have applied our over 20 million node-hours of experience running distributed systems to deliver the most reliable Kafka managed service available.