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E-commerce

  • A Not-So Normal Webinar on GDPR: Creating your Organization's Plan
    A Not-So Normal Webinar on GDPR: Creating your Organization's Plan Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium Recorded: Jun 21 2017 64 mins
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • Accept Higher Risk Orders Without Fraud Losses
    Accept Higher Risk Orders Without Fraud Losses Eric Negler Recorded: Jun 19 2017 26 mins
    WEBINAR INFO:
    As an ecommerce business you need to turn away certain orders because they appear fraudulent or simply too risky. But what if you didn't? How many additional orders, and how much additional revenue, could you earn if you could accept increasingly riskier orders without fraud losses? Signifyd introduced "Guaranteed Fraud Protection" as a means for merchants to do just that; increase sales by accepting more orders, without fraud losses. Machine learning and domain expertise make this possible. What makes this important is your need to increase sales and enter new markets.

    Join this webinar to understand how fraud liability is shifted away from merchants and how fraud losses are completely eliminated to enable sales growth.

    ABOUT THE SPEAKER:
    Eric Negler is the Head of Strategic Partnerships at Signifyd, a company focused on helping merchants realize their full potential by removing fraud as an obstacle to business growth. Eric is responsible for building relationships with strategic partners that provide eCommerce and Payments services/solutions. 
  • Quantum Threat Conundrum: How to Create a Quantum-Safe Security Strategy Today
    Quantum Threat Conundrum: How to Create a Quantum-Safe Security Strategy Today Stan Mesceda from Gemalto -Bruno Huttner & Gilles Trachsel from ID Quantique Recorded: Jun 19 2017 61 mins
    With the advent of massively powerful quantum computers, much of today's encryption will be vulnerable. Preparing for the inevitability of quantum should be an integral part of current risk management strategy. Gemalto is teaming up with ID Quantique, a leader in quantum security, to help security professionals understand quantum-safe cryptography and the impact it will have on enterprise security. Find out how you can create a quantum-safe environment for voice, video, virtualization and mass data today, securing these assets from even the most advanced cybercriminals and their super-computers.

    Join Gemalto and ID Quantique for a joint webinar to learn more about:
    •What is quantum computing and how it affects security
    •Quantum cryptography in action
    •Examples of quantum cryptography in the enterprise and government space
    •Quantum-safe solutions at a glance
    •Future developments of quantum cryptography
  • Transforming Your Digital Advertising With the Power of First Party Data
    Transforming Your Digital Advertising With the Power of First Party Data Lakshmi Ramesh, Director of Digital Marketing at Treasure Data Recorded: Jun 15 2017 26 mins
    Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.

    Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.

    The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.

    Join us for our webinar and you will learn:

    - How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
    - The common pitfalls of working only with 2nd and 3rd party data
    - Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
    - Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
  • 5 tactics for more relevant email marketing
    5 tactics for more relevant email marketing Skip Fidura, Client Services Director, dotmailer Recorded: Jun 15 2017 48 mins
    Customers now expect relevant content from brands they follow to be delivered to them as and when they need it - whether they are searching for a product on the website or opening an email in their inbox.

    Klevu (the smart search experts) and dotmailer (email marketing automation experts) have partnered to bring customers a more relevant shopping experience.

    In this webinar, dotmailer will give learnings from their annual benchmarking report ‘Hitting the Mark’ on how 100 retailers are measuring up against the current needs of the customer.

    In 45 minutes, we will cover:
    1.Which retailers are leading with their email marketing
    2.Current email marketing trends in retail
    3.The checkout recovery tactic that only 40% of brands are doing
    4.Examples of successful emails that don’t give a sales promotion
    5.How site search and email can supercharge relevancy for the customer
  • Machine Learning: The what, how, and why you need it now
    Machine Learning: The what, how, and why you need it now Andy Barkett, VP of AI and Machine Learning, REX Recorded: Jun 14 2017 61 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:

    * Andy Barkett, VP of AI and Machine Learning, REX
    * Daniel Lizio-Katzen, Senior VP Product and Revenue, Fareportal
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Apache Cassandra Firefighting and Consulting
    Apache Cassandra Firefighting and Consulting Ben Bromhead, Chief Technology Officer and Co-Founder, Instaclustr Recorded: Jun 8 2017 58 mins
    Learn how to rescue Cassandra clusters from the brink of extinction

    With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.

    Our live 45 minute webinar will walk you through the steps for responding to high severity incidents in unknown environments.

    What you’ll discover:
    How to monitor for early warning signs
    Real life examples on how to save a cluster
    Expert tips and tricks from the field
    Concrete steps you can take to ensure your cluster runs smoothly
  • Is your mobile app too slow? Five best tips for mobile immediacy
    Is your mobile app too slow? Five best tips for mobile immediacy Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jun 8 2017 61 mins
    Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.

    It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.

    We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.

    In this webinar, you'll:

    * Identify the best practices for optimizing load times for games with rich content
    * Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
    * Discover what to do first, and which technologies can help you get there quicker


    Speakers:
    * David Holtkamp, CEO, Crimson Moon
    * Jonathan Meson, CEO, VisualBlasters
    * Martín Domínguez, CIO at Etermax
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by Akamai
  • The Importance of Email Verification, Why It Matters
    The Importance of Email Verification, Why It Matters Jack Wrigley, VP Business Development, Kickbox Recorded: Jun 7 2017 47 mins
    Do you consider yourself a data-driven marketer? Are you in charge of email success at your company?

    dotmailer has teamed up with Jack Wrigley, VP Business Development at Kickbox to provide you with expert advice on email deliverability and email data quality.

    In this webinar, we’ll explore how email verification can drastically impact email campaign performance and ensure your deliverability and sender reputation remain in tip-top-shape.

    In 45minutes, you’ll takeaway:
    - Results to expect with email verification
    - What to do with legacy data
    - Dealing with big campaigns
  • How to Optimize your Marketing Promotions with User Data
    How to Optimize your Marketing Promotions with User Data Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Recorded: Jun 6 2017 34 mins
    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.

    We’ll cover:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science
  • USA TIMEZONE: 3 Strategies for Smarter Customer Retention
    USA TIMEZONE: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Recorded: Jun 1 2017 46 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:

    • Enhance transactional messaging with user generated content and loyalty program marketing
    • Continue engagement after the first purchase with loyalty, referrals, and user generated content
    • Upgrade personalization with abundant data from all of your channels


    Smarter customer retention, sorted.
  • Building Partnerships Inside Your Organization for Better Customer Experiences
    Building Partnerships Inside Your Organization for Better Customer Experiences David Mickelson, Insights and Analytics Manager, 3M and Kevin Capeder, Analytics Specialist, 3M Recorded: May 31 2017 33 mins
    As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.

    In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
  • UK/GMT:: 3 Strategies for Smarter Customer Retention
    UK/GMT:: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Recorded: May 31 2017 47 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.

    Aided by plenty of client examples and best practices, discover how to:
    •Enhance transactional messaging with user generated content and loyalty program marketing
    •Continue engagement after the first purchase with loyalty, referrals, and user generated content
    •Upgrade personalization with abundant data from all of your channels

    Smarter customer retention, sorted.
  • How to Use Behavioral Marketing in Your Emails
    How to Use Behavioral Marketing in Your Emails Marissa Goba, Account Manager at Movable Ink Recorded: May 25 2017 12 mins
    No two customers are the same. So why send one-size-fits-all email content? In this webinar, you'll learn how leading brands are using behavioral triggers to deliver relevant, customer-focused email campaigns. You'll get inspiration for your email marketing strategy and discover why behavioral marketing is powerful stuff. Sign up now!
  • The Top 8 ROI Considerations for Tag Management
    The Top 8 ROI Considerations for Tag Management Adam Corey, VP, Marketing Recorded: May 24 2017 33 mins
    ‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.

    There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.

    Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Conversational Technologies- The Catalyst For Customer Service Experience
    Conversational Technologies- The Catalyst For Customer Service Experience Sheryl Kingstone, 451 Research; Jordi Torras, Inbenta; & Phil Jennings, Ticketmaster Recorded: May 23 2017 56 mins
    The shift of customer service from a cost center to an engagement center will spur investments in more intelligent automation and conversational approaches to service and commerce. With 76% of customers preferring digital channels to communicate with businesses, and roughly 40% choosing to chat with a business through SMS, social media or Facebook messenger, conversational technologies have forever changed the customer service experience. Learn first-hand, from industry peers, how smart chatbots are improving how businesses converse with customers, and nurture relationships across the customer journey.

    Join the 451 Group, Ticketmaster and Inbenta for this session to discover how:

    •Digital engagement will shift commerce and service from interactions to conversations [The 451 Group predicts that 80% of all customer interactions will eventually be contained in a self-service channel].

    •Customers want self-service options on their own terms, in their preferred channels, including SMS, web or mobile chat. [The 451 Group data shows 55% of survey respondents prefer self-serve tools to avoid calling a customer service agent]

    •How businesses like Ticketmaster leverage enterprise-class chatbots; key factors to include and what to to avoid when launching a chatbot pilot [55% of companies employ self-service solutions; and 26% say they plan to build a chatbot as part of their self-service strategy]
  • Fraud Detection: What’s Beyond Machine Learning?
    Fraud Detection: What’s Beyond Machine Learning? Kedar Samant, co-founder and CTO of Simility, Swastik Bihani, VP of Product Management, Simility Recorded: May 11 2017 54 mins
    In this session you will learn:

    -Brief discussion on ML and how it helps with fraud detection
    -Limitations of machine learning and unsupervised learning
    -Emerging approaches such as adaptive data ingestion and dynamic data ontology
    -Steps and approaches to build a strategy beyond machine learning
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi Recorded: May 11 2017 40 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 9 2017 61 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jonathan Jarvis, CEO, Token
    * Wendy Schuchart, Moderator, VentureBeat
  • Beyond 2FA: The Smart Way to Manage Cloud Access
    Beyond 2FA: The Smart Way to Manage Cloud Access Mor Ahuvia, Authentication Product Marketing at Gemalto Recorded: May 9 2017 44 mins
    Cloud apps are being pulled into the enterprise hand-over-fist, with 93% of organizations using cloud-based IT services. But the efficiencies and convenience offered by cloud apps come at a price. While organizations have long been applying two-factor authentication to their network, VPN and email portals, they have failed to extend that same level of security to cloud-based applications, such as Office 365, AWS and Salesforce.

    But the need for stronger cloud access security is only part of the story. Businesses looking to scale and increase their cloud adoption find there are other issues to contend with. Visibility into cloud access events and regulatory compliance become challenging to maintain. Helpdesk staff are burdened with password resets, and the most important link in the chain—users—are plagued with password fatigue.

    This webinar explains:
    •Challenges to greater cloud adoption in the fintech space
    •How strong authentication complements access management
    •Why cloud access management is critical to an organization’s cloud adoption strategy
  • Design as Strategy: Thoughts on User Experience and Virtual Reality
    Design as Strategy: Thoughts on User Experience and Virtual Reality David Mullett, VR Thought Leader Recorded: Apr 27 2017 49 mins
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • [Live Panel] How to Put the Human First When Creating for Virtual Reality
    [Live Panel] How to Put the Human First When Creating for Virtual Reality Amandine Flachs, Realities Centre; Tom Evans, Trojan VR; Komal Sable, Tengio & Doug North Cook, Decoder Recorded: Apr 27 2017 60 mins
    Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.

    As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.

    - Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?

    - Are we more careful today to offer more accessible VR experiences than a year ago?

    - How is this evolving? Do studios and creators tend to integrate more the human in the creation process?

    The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.

    --------

    Panelists:

    - Amandine Flachs, Events & Comms Manager, Realities Centre

    - Tom Evans - CEO and co-founder at Trojan VR

    - Komal Sable - COO at Tengio

    - Doug North Cook - Creative director and co-founder at Decoder.
  • Virtual Reality Therapy for Pain and Anxiety during Procedures
    Virtual Reality Therapy for Pain and Anxiety during Procedures Brandon Birckhead is a physician who founded Immergence Technologies, LLC Recorded: Apr 26 2017 33 mins
    Webinar synopsis
    -Summarize the Studies on Non-immersive Virtual Reality Therapy
    -Summarize the Studies on Immersive Virtual Reality Therapy
    -Discuss Current uses of Technology
    -Discuss the Future of the Field
    -Q & A

    Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.
  • Making Augmented, Mixed & Virtual Reality a Profitable Endeavor
    Making Augmented, Mixed & Virtual Reality a Profitable Endeavor Jay Samit, Disruptor, Author (Disrupt You!), Speaker, Serial Entrepreneur & Professor Recorded: Apr 26 2017 46 mins
    Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.

    Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
  • Two Years Later: DMPs and CDPs and CRMs – Oh My!
    Two Years Later: DMPs and CDPs and CRMs – Oh My! Cory Munchbach, VP Marketing - BlueConic Jun 22 2017 5:00 pm UTC 45 mins
    In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.
     
    In this webinar, we’ll cover:

    • How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
    • Trends that haven’t undergone much change in two years, the good and the bad
    • New research about how a customer data platform is uniquely suited to help marketers of all kinds
     
    Join us on Thursday June 22nd at 1pm EST/10am PST for a 45 minute webinar to look back, around, and ahead at customer data platforms.
  • 5 Critical Ways Influencers Can Improve Your Content Marketing
    5 Critical Ways Influencers Can Improve Your Content Marketing Joseph Cole - VP of Marketing, Sydney Hodgson – Strategic Accounts Manager Jun 22 2017 7:00 pm UTC 60 mins
    Modern marketers get that influencer marketing is a critical piece of their marketing strategy, yet most don't realize influencers can be the best source of authentic content creation at scale.

    Influencers, unlike celebrities, built their followings based on subject matter expertise and their amazing ability to deliver content to a highly engaged audience.

    In this webinar, join Sydney Hodgson, and Joseph Cole of TapInfluence as they share 5 best practices on how to use the power of influencers and influencer marketing to support your content marketing goals:

    1). Creative Ideation (both copy + design)
    2). Content Creation
    3). Content Distribution and Amplification
    4). Content ROI
    5). Optimization and Measurement
  • The Power of Open Source Apache Cassandra Managed by Instaclustr
    The Power of Open Source Apache Cassandra Managed by Instaclustr Ben Bromhead, CTO and Co-Founder, Instaclustr Jun 22 2017 8:00 pm UTC 60 mins
    This webinar provides a detailed comparison between open source Apache Cassandra managed by Instaclustr and proprietary technologies such as DataStax Enterprise. The aim is to highlight the operational and cost benefits associated with deploying open source Apache Cassandra and other data management technologies including Apache Spark. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
  • Scaling Fraud Management Like The World's Best Ecommerce Companies
    Scaling Fraud Management Like The World's Best Ecommerce Companies Skye Spear, VP of Partnerships at Signifyd Jun 26 2017 5:00 pm UTC 60 mins
    As ecommerce merchants scale their business to meet rising demand, the manner in which they manage fraud changes dramatically. Join Skye Spear as he walks through real-world examples of ecommerce pioneers who have grown rapidly while reducing fraud losses.

    ABOUT THE SPEAKER:
    Skye Spear is the Vice President of Partnerships at Signifyd, the world's largest provider of Guaranteed Fraud Protection. Signifyd eliminates fraud losses with a 100% financial guarantee against fraud, allowing merchants to enter new markets and accept significantly more orders. Skye manages Signifyd's strategic relationships with partners and key ecommerce players. Prior to joining Signifyd, Skye held key positions at Silver Tail Systems and RSA Security.
  • How to boost and amplify your content marketing with influencers
    How to boost and amplify your content marketing with influencers Joseph Cole - VP of Marketing, and Max Roesler - Influencer Marketing Content Optimization Strategist Jun 27 2017 7:00 pm UTC 60 mins
    There are hundreds of influencer marketing solutions out there. Still, 73% of marketers are challenged with finding the right (quality) influencers and how to get started.

    Join Max Roesler – Influencer Marketing Content Optimization Strategist, and Joseph Cole - VP of Marketing as they provide you with best practices for boosting and amplifying content with real benchmarks so you can really understand what success looks like.

    In this webinar, we’ll give you tangible steps so that you become a pro. Learn how to:

    - Select the right influencers
    - Understand what content works best with real examples
    - Boost and amplify your content with influencers
    - Measure campaign success with actual benchmarks

    Watch your content go viral with influencers powered by TapFire.
  • Getting Ready for Australia’s Privacy Act Amendment (Notifiable Data Breaches)
    Getting Ready for Australia’s Privacy Act Amendment (Notifiable Data Breaches) Helaine Leggat, an legal expert in data protection regulations and Graeme Pyper, Regional Director at Gemalto Jun 29 2017 12:00 am UTC 60 mins
    The Gemalto’s Breach Level Index reported 1.4 billion data records compromised worldwide in 2016, up 86% from 2015. Closer to home, there were 44 & 16 voluntarily reported breaches in Australia and New Zealand respectively. With the new Privacy Amendment (Notifiable Data Breaches) Act 2017 in Australia, these numbers are expected to increase dramatically as organisations are required to declare any “eligible data breaches”.

    Navigating these regulations such as the Australian Privacy Act and European General Data Protection Regulation (GDPR) and the impact they will have can be daunting. Organisations must start planning ahead to mitigate the potential risks of being non-compliant. The implications of a data breach can go beyond compliance. In 2014, the Target breach had a massive impact on the company’s brand reputation, while last year’s announcement of the Yahoo! data breach cost the company nearly $1.7 billion in stock market value.

    During this webinar, Helaine Leggat, an legal expert in data protection regulations will discuss the Australian Privacy Act Amendment in detail, what it means for businesses in Australia and internationally. Graeme Pyper, Regional Director at Gemalto will provide recommendations to help prepare for the 2018 deadline. We will share industry best practices and methodologies companies can evaluate to simplify a government audit process. Join our experts to ask questions and learn more about:

    •The local and global government data privacy regulations (Australia and Europe)
    •Gauging the true cost of a data breach and how to reduce the scope of risk
    •Understanding privacy by design throughout business
    •Strategies for simplifying operations for regulation and internal audits
    •Determining current industry compliance, which may be applicable to the APA and GDPR
  • Turning the Table on Hackers and Breaches
    Turning the Table on Hackers and Breaches Jason Hart, CTO of Data Protection at Gemalto Jul 11 2017 3:00 pm UTC 60 mins
    Data breaches in 2016 got even more personal with big hacks of adult entertainment sites and social media databases. Hackers mined these for gold, in other words, valuable data to create social engineering attacks, ransom operations and identity theft. According to Gemalto’s Breach Level Index, the number of stolen, compromised or lost records increase by 86% in 2016, while the number of breaches decreased by 4%. Hackers are going after more data than ever before, and they are finding it in large databases that are left relatively insecure.

    Whether consciously or not, hackers have grasped the idea of situational awareness. They have figured out how to exploit these golden opportunities by keeping a pulse on what is going on. It seems too simple to be true, but it goes back to the age-old principle of information is power. Getting the information comes from being aware of one’s surroundings. To become situationally aware, companies need to change their mindset- building a walled garden isn’t an option anymore. During the webinar, we will look at the major data breach trends and findings from 2016 and discuss how this information can help develop your situational awareness. Join us as we cover topics like:

    -What we can learn from Jason Bourne about knowing one’s surroundings
    -What we can learn from hackers to better protect valuable data
    -What we as security professionals can do by going back to the basics of accountability, integrity, auditability, availability and confidentiality
    -How to change our mindset in a new era of a hacker driven gold rush
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jul 14 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • How Cisco Uses Architecture to Drive Their Digital Transformation
    How Cisco Uses Architecture to Drive Their Digital Transformation John Schmidt Jul 20 2017 4:00 pm UTC 60 mins
    Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.

    This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.

    Speakers:
    Matt Sidden, IT Manager Enterprise Architecture, Cisco
    John Schmidt, VP Global Integration Competency Center Practice, Informatica
    David Lyle, VP Business Transformation Services, Informatica
  • Measuring The Impact Of End-To-End Website Optimization
    Measuring The Impact Of End-To-End Website Optimization Mat Ball, Product Marketing Manager at SOASTA Jul 20 2017 5:00 pm UTC 45 mins
    End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.

    Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.

    This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 7:30 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • How Better Measurement of User Outcomes Drives Quality
    How Better Measurement of User Outcomes Drives Quality James Urquhart, SOASTA SVP Performance Analytics Aug 3 2017 5:00 pm UTC 45 mins
    In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks VentureBeat Aug 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.