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E-commerce

  • New Ways to Boost Sales Productivity in 2017 [Panel Discussion] New Ways to Boost Sales Productivity in 2017 [Panel Discussion] Gerhard Gschwandtner (Moderator); Anthony Iannarino, Teja Vora Recorded: Mar 21 2017 57 mins
    A new year, a new strategy, and new tools for winning sales! Join us for this webinar to get the inspiration and tips you need to set your intention to make 2017 the year of hustle, value creation, and digital transformation. Bestselling author and award-winning blogger, Anthony Iannarino, will share his top sales insights in this interactive webinar that welcomes audience participation and questions.

    Key takeaways for this webinar will include
    - The year of hustle. Learn how to create the right mindset and skillset to stay a step ahead of your competition.
    - The year of value creation. Discover how top performers focus on value creation - Anthony will share his secret sauce for winning more sales.
    - The year of digital transformation. Learn how to avoid time-wasting technology and social media traps and instead leverage the best tools to work 100 percent smarter, not harder.

    Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
    Speakers: Anthony Iannarino, Bestselling Author and Sales Leader
    Teja Vora, Director of Marketing, DocuSign
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Mar 16 2017 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Keith Johnson, EVP Strategic Data Solutions, Wunderman
    * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
    * Jim D'Arcangelo, VP of Marketing, WhenIWork
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by TreasureData
  • How to Build Better Loyalty Emails How to Build Better Loyalty Emails Ilya Dvilyanski, Senior Account Manager at Movable Ink + Mike Sund, VP of Strategy/Analytics at Olson 1to1 Recorded: Mar 16 2017 31 mins
    Loyalty programs are one of the best ways to build profitable, long-term relationships with your customers. Add email marketing, and you’ve got a powerful strategy for boosting your program’s performance.

    For our upcoming webinar, we're teaming up with Olson 1to1, a leading loyalty and CRM agency. We’ll show you proven contextual marketing tactics used by leading brands to drive engagement.

    In addition, Olson 1to1 will share examples of how they’ve used Movable Ink to create highly relevant, personal and fun loyalty emails for clients that drove big results.
  • Thinking about Design Thinking about Design Phil Draper, CMO, dotmailer Recorded: Mar 16 2017 14 mins
    Phil has a background in design and the subject is very close to his heart. This video outlines the link between design and success.

    Design is not just a designer’s job. It can be a brand’s key differentiator.
  • Data protection is not just the law - it's your commercial advantage Data protection is not just the law - it's your commercial advantage James Koons, CPO, dotmailer Recorded: Mar 14 2017 24 mins
    The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
    James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
  • AI is trending....what does this mean for marketers? AI is trending....what does this mean for marketers? Tink Taylor, dotmailer Recorded: Mar 14 2017 17 mins
    Hear from Rory Sutherland, Simon Bird and Shar VanBoskirk on what AI means to the Marketing world.

    This panel debate was hosted and moderated by Tink Taylor at the inaugural dotmailer Summit.
  • Cross border returns – moving from a battleground towards a differentiator Cross border returns – moving from a battleground towards a differentiator Ton ter Laak (Vice President Sales Central & Northern Europe, MetaPack) & Patrick Haex (Managing Partner, BCI) Recorded: Mar 7 2017 61 mins
    Returns are seen as the next big obstacle to overcome in eCommerce delivery. Savvy consumers say that their decision to buy online is increasingly influenced by the returns options on offer. Therefore, returns need to be easy and as convenient as possible for consumers. But shopper frustrations are running high. Almost half (43%) complained that it is often difficult to find information on the returns process on an eCommerce website.

    MetaPack and Buck Consultants International are pleased to invite you to this 60-minute webinar on international returns, how they benefit your business goals and make a differentiator. Listen to industry experts Ton ter Laak (VP Sales Northern and Central Europe, MetaPack) and Patrick Haex (Managing Partner, BCI) as they present the latest insights of return preferences of online shoppers. How should you drive your returns to benefit your business? How important is tracking of returns for your customers’ experience? If so, how can you best implement this in your overall strategy? And what does it mean for owning the last mile/your carrier landscape?

    The session will also include an overview of how MetaPack and BCI can help your business keep up with consumer demand and to ensure a fluid returns process.

    What you will learn?
    •Recent trends and development in international returns
    •Impact of alternative service offerings
    •Current and future return models to support customers’ demands
    •Latest insight of customers’ expectations
    •Effective cross border return management
    •Returns influence on your carrier landscape
    •Best practice examples
  • How Does It Work? Intelligent Self-Service Search How Does It Work? Intelligent Self-Service Search Inbenta Recorded: Feb 26 2017 2 mins
    Discover how the Inbenta AI-Powered, Intelligent Search works to improve your Customer Service.
  • AI World 2016 Panel Discussion with CEO Jordi Torras AI World 2016 Panel Discussion with CEO Jordi Torras Jordi Torras, CEO, Inbenta Recorded: Feb 26 2017 36 mins
    Focused on business websites and corporate intranets, Inbenta is a global pioneer in a new class of enterprise semantic search technology that's aimed to dramatically improve the experience of online customers. By using the latest developments in natural language processing technologies and artificial intelligence, Inbenta has helped multiple companies drop incoming email queries and customer support calls because the customer easily finds what they are looking for on the company's website. Inbenta also specializes in self-service, e-commerce search, virtual assistants, chatbots, support ticketing and knowledge management.
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Feb 23 2017 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Contextual Email Makeover Webinar Contextual Email Makeover Webinar The Movable Ink team Recorded: Feb 23 2017 20 mins
    We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!

    You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
  • PKI - Your Ally in the War Against Security Threats PKI - Your Ally in the War Against Security Threats Rae Barton, Enterprise PKI Expert at Gemalto Recorded: Feb 23 2017 58 mins
    PKI used to be difficult to implement, and was seen as complex, labor intensive and expensive. The development of powerful credential management software has brought considerable improvements. It now does much of the manual work that used to be left up to the administrators saving them valuable time in the war against security threats. In our last webinar, we found almost 50% of those you voted cited the Internet of Things as the main driver for PKI. More connected devices and users will create a need for higher levels of security in all organizations as the number of possible threats and attacks increase.

    For security professionals, implementing and modernizing their PKI systems will be crucial, keeping in mind not all PKI implementations are created equal. Some are inherently more complex, depending on the level and layers of security needed for within your organization. Following our previous PKI foundational webinar, this one will cover the elements you need to consider when designing a PKI environment.

    Join us for the “PKI – Your Ally in the War Against Security Threats” to learn how you can maximize your organization’s security and the things you need to know to get started including:

    •PKI use cases in an enterprise environment to secure access and protect data
    •Budgeting for your PKI deployment of modernization
    •Outlining the deployment size, scope and timeline
    •Analyzing and reviewing current and/or future security policies
    •Maintenance and administration of the PKI system
    •Configuring and understanding certificate authorities
    •Developing a scalable approach to prepare for future needs
    •Addressing the protection of sensitive keys and the ecosystem integration
  • Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 22 2017 27 mins
    In Session I, we introduced CloudForms as an enterprise-grade cloud management platform that can give you more control over you infrastructure. In Session III, we’ll go deeper; we’ll leverage CloudForms to demonstrate the deployment of applications in VMware and RHEV, working with Red Hat Satellite to manage our content repos and system configuration standards.

    CloudForms – Gone are the days when multiple management tools juggled a complex, hybrid environment. Red Hat CloudForms unifies management and operations, and maintains a consistent user interface and functionality even as you evolve from traditional virtualization to Infrastructure-as-a-Service (IaaS). CloudForms accelerates service deliver, reduces operational costs, improves operational visibility and control, and ensures compliance and governance – no other management tools, no redundant policy implementations, and no extra staff required.
  • KYC in the online age KYC in the online age Panel Discussion featuring: UK Cabinet Office, CurrencyFair, IOX & Mitek Recorded: Feb 16 2017 47 mins
    Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. The imminent enforcement of the 4AMLD and the publication of the 5AMLD will nothing but add pressure on the financial services industry.

    To keep a competitive edge and still be compliant with the latest Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations, banks, prepaid card operators, digital currency processors, exchanges, and wallets are being compelled to embrace the digitalisation of traditionally cumbersome processes such as customer due diligence and ongoing authentication.

    Aiming to simplify KYC in this ever-changing regulatory environment, and optimizing the digital channels for further security and convenience, financial institutions need to successfully achieve this change within their policies, procedures, business models, and technology infrastructures.

    During this webinar, our panel of experts will provide answers to the following questions:

    •Are the technologies to underpin digital identity verification reliable and robust enough for financial institutions to rely on them?

    •Are customers prepared to go down the digital route?

    •Can financial institutions strike the right balance between rock-solid compliance, and smooth, easy, digital customer experience?

    •How are financial institutions coping with the challenges posed by the latest regulatory updates?

    Join us for this panel discussion with our expert speakers:

    Don Thibeau, Chairman & President, The Open Identity Exchange (OIX)
    Fintan Byrne, Head of Risk & Chief Compliance Officer, CurrencyFair
    Sarah Clarke, General Manager - Identity, Mitek
    David Rennie, Identity Assurance Programme, UK Cabinet Office
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion How to Solve the 4 Biggest Data Problems from the MarTech Explosion Ted Sfikas, Director of Solution Consultants at Tealium Recorded: Feb 15 2017 50 mins
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • Chasing Shadows: Session 2 - Ansible Tower Chasing Shadows: Session 2 - Ansible Tower Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 15 2017 33 mins
    Ansible Tower – Ansible makes everything easier. Its simple, agentless IT automation improves your current processes, migrates applications for better optimization, and does it all in a single language for DevOps practices across your organization.

    Repetitive tasks are automated using a simple, human-readable language that anyone in your IT organization can understand. Ansible’s graphical interface is as intuitive as they come, allowing automation, role-based access control, job scheduling, graphical inventory management and real-time job status updates, all from a single visual dashboard. And because it allows control and reporting capabilities, Ansible Tower is enterprise-ready right away.
  • Comment construire une meilleure newsletter ? Comment construire une meilleure newsletter ? Philippe Gateau, Sales Manager SEMEA at Movable Ink Recorded: Feb 15 2017 48 mins
    Les newsletters sont parmi les types d’email les plus courant, mais aussi les plus difficiles à réaliser pour être pertinent. Faits correctement, les newsletters sont une manière très efficace de consolider l’engagement, de fidéliser le client, et de générer du trafic vers votre site Web. En utilisant des outils d'automation et de contenu contextuel vous rendrez vos messages systématiquement pertinents. Dans cet eBook, vous trouverez tout ce dont vous avez besoin pour construire une newsletter que vos abonnés vont non seulement ouvrir, mais évaluer comme ressource fiable. Vous aurez des conseils et des ressources qui vous orienterons grace aux best practices, aux conseil de ciblages, au contenu contextualisé pour obtenir l’interaction et renforcer la fidélité de votre client, Vous trouverez tout cela ici.
  • How to Drive Customer Retention with Email Marketing How to Drive Customer Retention with Email Marketing Greg Portnoy, Manager of Strategic Partnerships at Bronto and Nicholas Holder, Account Executive at Movable Ink Recorded: Feb 9 2017 35 mins
    Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.

    In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
    - Abandoned Cart Series
    - Welcome Series
    - Loyalty Program

    We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.

    Register now to save your spot!
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Recorded: Feb 9 2017 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • Wie Sie einen besseren Newsletter bauen Wie Sie einen besseren Newsletter bauen Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink Recorded: Feb 9 2017 33 mins
    Newsletter sind die am weitesten verbreiteten Marketing Emails, aber sehr schwierig richtig umzusetzen. Gute Newsletter sind der effektivste Weg, Leads zu pflegen, die Kundenloyalität zu steigern und Traffic auf Ihre Webseite zu treiben. Indem Sie Tools wie Automation oder kontext-relevantes Messaging nutzen, können Sie ihren Durchschnitts-Newsletter in ein mächtiges Marketing Tool umwandeln.
    In diesem eBook finden Sie alles was Sie benötigen um einen Newsletter zu bauen, den Ihre Empfänger nicht nur öffnen, sondern auch als eine wertvolle, zuverlässige Quelle ansehen. Des Weiteren wird aufgezeigt, wie Sie Nutzer zum Handeln bringen, sowie Kundenloyalität stärken. Angefangen von ‚wie startet man’ und diversen Best Practices, hin zu ‚mit welchen Inhalten spricht man Kunden gezielt und in deren Kontext an’.
  • Achieve Successful Customer Communications with Email Verification Achieve Successful Customer Communications with Email Verification Thomas Brence, Director of Product Marketing and Allison Stilley, DaaS Product Specialist Recorded: Feb 8 2017 32 mins
    Customer communication counts. That’s why getting the most of your email program is essential. Your team works tirelessly to put together your best email campaigns. You work on the copy and the call to action. But if your message never makes it to your customers, it will not succeed. When you count on your email campaigns to generate interest and impact perception, you need to know that you can rely on each and every message making it to the inbox. The challenge is that the data that you rely on, your customer’s email address, might be inaccurate. Attend this webinar where our experts will walk you through what you need to know to make your customer communications successful.
  • Chasing Shadows: Controlling the Cloud in the Age of Expectation Chasing Shadows: Controlling the Cloud in the Age of Expectation Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 8 2017 42 mins
    Cloud has gone rogue. Developers and end users expect their needs to be met immediately, and with cloud’s rapid and simple provisioning capabilities, they’ve taken matters into their own hands. The result is unregulated Shadow IT – and at the pace the world moves today, a slap on the wrist won’t stop it. Your cloud needs to offer a better way of doing business.

    In this three-part webinar, IIS Red Hat Practice Lead Jesse Barker guides you through three Red Hat and Intel tools that streamline your IT resources and remove the need for Shadow IT. Jesse goes beyond simply telling you why you need them; he shows you how to leverage these tools for your business to cut costs and eliminate vulnerabilities.

    In this session we will discuss the advantages of introducing CloudForms as a management tool and walk through the interface and discuss capabilities.

    Session 1: Cloudforms - Feb 8, 10am est
    Session 2: Ansible Tower - Feb 15, 10am est
    Session 3: Accelerating Service Delivery - Feb 22, 10am est
  • Best Practices for Implementing new Sales Strategies Best Practices for Implementing new Sales Strategies Caroline Williams Hull, comScore and Huma Yousuf, DeVry Education Group Recorded: Feb 7 2017 41 mins
    Watch this recorded session from Momentum 2016 to hear how two DocuSign customers implemented DocuSign for Salesforce in their organization. Topics covered include best practices for implementing DocuSign for Salesforce and tips for driving adoption and usage of DocuSign for Salesforce across all departments.
  • The Foundations and Future of PKI: Yes, it’s Alive and Kicking The Foundations and Future of PKI: Yes, it’s Alive and Kicking Asaf Lerner, PKI product development at Gemalto Recorded: Feb 6 2017 59 mins
    According to a report from the Ponemon Institute, 62% of businesses surveyed regard cloud-based services as the most important trend driving the deployment of applications using PKI, an increase from 50% in 2015. While 28% say IoT will drive PKI deployment. PKI is once again in the spotlight, thanks to the growing number of use cases.

    The foundations of PKI technology and it’s future potential will help professionals determine the best security strategy for the long term. This session will go over the building blocks of a PKI ecosystem and discusses the functionality and use cases of the technology. Whether you’re a security professional looking for a PKI refresher or you are starting from scratch, you will find this webinar useful.

    During our webinar, The Foundations and Future of PKI: Yes, it’s Alive and Kicking, we will cover:

    •Brief overview of PKI technology and it’s components
    •PKI for identity and data protection
    •Advanced security functions of PKI
    •Basic PKI practices
    •PKI vertical use cases
    •The brave new world of PKI – a look at emerging trends and technology
  • The Future of Digital Experience Platforms The Future of Digital Experience Platforms Mark Grannan (Senior Analyst at Forrester), Kevin Cochrane (Chief Marketing Officer at BloomReach) Recorded: Feb 6 2017 61 mins
    Enterprise Web Content Management (EWCM) and Digital Experience (DX) platforms are among the biggest and most crucial investments that companies are making this year. Personalization, cloud platforms and intelligent workflow management have gone from 'nice-to-haves' to 'must haves' in a matter of moments - all to keep up with the shifting and ever-more-demanding end-user expectations.

    Join CMSWire with our guest Mark Grannan, Senior Analyst at Forrester, and Kevin Cochrane, Chief Marketing Officer at BloomReach, for a one-hour webinar with insights into the biggest shifts in the market and a glimpse into the future of enterprise digital experience.

    This webinar on-demand covers:

    - DX trends and 'must haves'
    - How to determine which platform is best for your business
    - How the market is evolving and evaluation of DX platforms is changing

    To learn more about Hippo CMS, and to try it for yourself, visit onehippo.com/en and bloomreach.com.
  • Pros and Cons: Analyzing MarTech for the Single View of the Customer Pros and Cons: Analyzing MarTech for the Single View of the Customer Jay Calavas, CIO at Tealium Mar 23 2017 5:00 pm UTC 60 mins
    Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

    With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

    EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.

    Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
  • Apache Cassandra: Best Practices and Troubleshooting Apache Cassandra: Best Practices and Troubleshooting Ben Slater, Chief Product Officer at Instaclustr Mar 23 2017 8:00 pm UTC 60 mins
    With any path to success, there are always some common pitfalls to avoid. With 8 million node hours of experience running Cassandra, and currently managing more than 100 clusters globally for a wide range of clients, Instaclustr has done all the hard work for you.

    Through that experience, our team has been able to identify and implement best practices for our clients with applications on Cassandra with great success.

    Our 45 minute live webinar will provide you with the vital tools and insider tips to ensure your applications are running smoothly on Cassandra.

    What you’ll discover:
    -Learn best practices and common pitfalls
    -Discuss how to identify their applicability in your use case
    -Examine strategies to move existing applications to best practice alignment
  • 5 Ways B2B In the Cloud Makes Life Easier for Commerce 5 Ways B2B In the Cloud Makes Life Easier for Commerce Alan Lundberg, Dan Rezac - Informatica, Thomas Bennett - Critical Minds Advisory Mar 28 2017 3:00 pm UTC 60 mins
    5 Ways B2B In the Cloud Makes Life Easier for Commerce - Get an under the covers looks at why Cloud B2B gateway architecture makes sense in today's e-commerce and trading supply environments.
  • ASO or GTFO: App store optimization FTW ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 29 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • 6 Things Marketers Should Know about Data and Privacy for 2017 6 Things Marketers Should Know about Data and Privacy for 2017 Adam Corey, Analytics Industry Veteran Mar 29 2017 5:00 pm UTC 60 mins
    Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.

    In this webinar, analytics industry veteran Adam Corey will walk through the changes in consumer sentiment, recent legislation, and technology shifts that affect how marketers work with data, as well as the six things every marketer should know as they build their marketing roadmaps.
  • Designing the Receipt: How to Put the Trance in Transactional Emails Designing the Receipt: How to Put the Trance in Transactional Emails Mike Nelson, Really Good Emails + Team Movable Ink Mar 31 2017 5:00 pm UTC 60 mins
    Transactional emails are an integral part of any marketer’s email arsenal. They’re also one of the most neglected emails when it comes to design.

    In our upcoming webinar, we teamed up with Really Good Emails to show you killer email design best practices and some examples of brands delivering transactional emails that are anything but boring.

    Seats will go fast- sign up now! And if you can't make it to the live webcast, sign up anyways - we'll follow up the day after with the recording.
  • Triple Threat:  Protecting Data Throughout its Lifecycle Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Apr 5 2017 5:00 pm UTC 45 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Machine Learning: The what, how, and why you need it now Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Apr 5 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Multi-Touch Attribution in the age of AI Multi-Touch Attribution in the age of AI Glenn Davis, Product Marketing, Treasure Data Apr 6 2017 4:00 pm UTC 45 mins
    Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

    The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

    But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

    - Turbocharge ROI across all your marketing channels
    - Grow your funnel with one-to-one marketing to customers most likely to buy
    - Predict the customers most likely to buy, and increase per-purchase spend
  • Create more engaging financial wellness solutions Create more engaging financial wellness solutions Katy Gibson, VP Product Management, Envestnet | Yodlee Apr 6 2017 5:00 pm UTC 60 mins
    For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them.

    Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty.

    To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event!


    In this webinar, the panelists will discuss:
    * Pivoting the drivers of change and the evolution of PFM in banking
    * How to improve customer interaction with financial wellness solutions
    * Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications
    * Driving customer loyalty and engagement with the next wave of financial wellness solutions

    Panelists:
    * Katy Gibson, VP Product Management, Envestnet | Yodlee
    * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
    * Colin Walsh, CEO and Co-founder, Varo Money
    * Evan Schuman, Moderator, VentureBeat


    Register today!
  • Why your business needs an enterprise-class chatbot Why your business needs an enterprise-class chatbot Jordi Torras, CEO, Inbenta Apr 12 2017 6:00 pm UTC 60 mins
    Tens of thousands of chatbots were built and launched last year. Most of them failed. Yet chat remains the number one way customers want to talk to brands, and they often want to talk when customer service teams are offline.

    In this presentation, we'll cover:

    - The criteria needed to deploy an enterprise-class chatbot, one that yields effective business results.
    - Natural language processing technology and machine learning.
    - Approaches to integrate with your existing systems and knowledge bases.
  • Customer support: Unleash your superpowers with AI Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Apr 13 2017 5:00 pm UTC 60 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • VR meets marketing: Get ready for this new reality VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Apr 19 2017 5:00 pm UTC 60 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Unbeatable best practices in global subscriptions Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Apr 20 2017 4:00 pm UTC 60 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, director of marketing technology, VentureBeat
    * Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Business development director, North AmericaWorldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Luciana Carvalho, VR Evangelist Apr 25 2017 12:00 pm UTC 45 mins
    - Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech -

    Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

    She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016, and regularly speaks about her journey and current work at secondary schools, conferences & companies, highlights include VRAR World, WOW Talks, Geek Girls UK and CFG Annual Conferences, WATC Women in Tech, Hult MBA Alumni, Bloomberg Breakfast Brief and Fintech Security Summit. She has also hosted and continues to host webinars on neuroVR and women in tech with BrightTALK and BeMyApp. Luciana has lived in Brazil, Portugal, England and the US and has a MA & BA Law degree from Cambridge, Leadership and Systems Thinking certificates from Harvard Extension School, and an MA (Distinction) in International Business from Hult Business School. She has recently launched a solo venture SE3 Solutions -- currently in stealth mode -- seeking to accelerate new and emerging tech’s voice in the e-health/digital education space.
  • Augmented & Mixed Reality: Who is Watching Whom? Augmented & Mixed Reality: Who is Watching Whom? Monique J. Morrow, Chief Technology Strategist, Cisco Apr 25 2017 3:00 pm UTC 60 mins
    A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?

    Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.

    Join this discussion with Monique Morrow, Chief Technology Strategist, Evangelist of New Frontiers Development and Engineering at Cisco, for an in-depth look at what a true MR/AR/VR world means.
  • 3 Ways to Retool Your Business with Technology in 2017 3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Apr 25 2017 8:00 pm UTC 60 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • [Live Panel] Augmented Reality in Business: Potential and Challenges [Live Panel] Augmented Reality in Business: Potential and Challenges Josh Downs, BrightTALK (moderator); Alice Bonasio, Tech Consultant; Max Dawes, Zappar & Mickael Jordan, Augment Apr 26 2017 1:00 pm UTC 60 mins
    Augmented Reality in Business: Assessing the Potential

    Featuring an industry-leading selection of Augmented reality experts:

    - Josh Downs, Community Manager, BrightTALK (Moderator)

    - Alice Bonasio, Technology Author and Journalist

    - Max Dawes, Partnerships & Marketing Director, Zappar

    - Mickael Jordan, Co-Founder & COO, Augment
  • VR/AR For Enterprise: Building a Practical Roadmap for Success VR/AR For Enterprise: Building a Practical Roadmap for Success Amy Peck, Founder, endeavorVR Apr 26 2017 3:30 pm UTC 30 mins
    While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
    This panel will explore ways to effectively bring this vision to fruition:
    • Identifying the right use cases
    • Getting internal buy-in and budget
    • Finding development resources
    • Rolling out new AR/VR processes and products
  • Design as Strategy: Thoughts on User Experience and Virtual Reality Design as Strategy: Thoughts on User Experience and Virtual Reality David Mullett, VR Thought Leader Apr 27 2017 2:00 pm UTC 45 mins
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • Push notifications that work: 6 tips for building a devoted user base Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat May 4 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • Mobile commerce + AI: Not just a nice-to-have Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat May 11 2017 5:00 pm UTC 60 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Mobile advertising: Stop fraud and step up clicks Mobile advertising: Stop fraud and step up clicks VentureBeat May 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • How AI turns customers into big-spending brand loyalists How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 1 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat