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  • A Conversation about Conversational Content
    A Conversation about Conversational Content Scott Abel, Bill Rogers, Lauren Golembiewski, and Jim Compton Recorded: Sep 25 2018 61 mins
    Join Scott Abel, The Content Wrangler, for a lively discussion with three experts about the challenges inherent in creating conversational content for chatbots and intelligent devices. Scott will chat with Bill Rogers, Founder and CEO of Orbita, Lauren Golembiewski, CEO and Co-founder at Voxable, and Jim Compton, Technology Program Manager at Moravia.

    Register today! It's free. Not sure you can attend? Register anyway. Attendees receive a link to the recording shortly after each webinar.
  • Is Your Company’s Data Ready for Machine Learning?
    Is Your Company’s Data Ready for Machine Learning? Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Sep 25 2018 48 mins
    Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.

    In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.
  • 4 Real Ways AI is Transforming Testing
    4 Real Ways AI is Transforming Testing Antony Edwards Recorded: Sep 25 2018 53 mins
    AI is clearly the big topic in testing this year, but how is AI really going to impact testing over the next two years? We've all seen lots of pictures of cyborgs, Alexas, and self-driving cars, but very little information about how AI is really going to change test creation, running tests, reviewing results, setting up test environments, and all the other activities testers do today. This presentation describes 4 concrete ways AI is changing testing, so you can start making use of the cool real technologies that are available today, and planning how you're going to use these technologies to transform testing in your team.
  • 4 Powerful Stages of Data Transformation
    4 Powerful Stages of Data Transformation Catherine Ballantyne, APAC Director for Solutions Consulting, Tealium Recorded: Sep 20 2018 35 mins
    85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the heart of that digital transformation is customer data.

    Yet how many businesses are truly able to align their organization and data around their customer and the high expectations that they have? Join this webinar to learn:

    - Why a data supply chain is the foundation of exceptional customer experiences (and how to create one)
    - The customer data orchestration imperative across multiple teams, technologies and touchpoints
    - 4 key digital transformation steps and strategies
    - A simple framework to follow in creating a digital transformation roadmap to start executing today

    Attendees will learn how to pair your best-of-breed marketing technology with robust data strategies to deliver the experiences your customers expect most.
  • Managing the Customer Lifecycle through Data Science
    Managing the Customer Lifecycle through Data Science Kedar Samant, CTO and Co-Founder, Simility Johnny Ayers, Co-Founder and SVP, Socure-- Recorded: Sep 18 2018 65 mins
    In the digital-first, data-centric economy, customer behavior has fundamentally changed. Each digital interaction creates valuable customer information that provides businesses with insights about the customer lifecycle.

    But that information, especially personally identifiable and sensitive information, is highly coveted by fraudsters. As a result, breaches are commonplace, identities are continuously compromised and identity fraud is rapidly evolving, putting both customers and businesses at risk.

    With so many layers of identity fraud, the key for businesses is to deploy a solution that is adaptable to their needs, their roadmap and their long-term strategy to make big data and AI the competitive advantage. Join Simility’s CTO and Co-Founder Kedar Samant and Socure’s Co-founder and SVP Johnny Ayers for a discussion that explores the basics of managing digital fraud as well as opportunities to enhance fraud prevention going forward, while balancing the customer experience and regulatory landscape.

    In this presentation you will learn about:

    · How business can harness their digital footprints for better lifecycle management.

    · The unique approach that Similty and Socure are taking to help businesses get a 360 degree view of the end customer.

    · Insights on innovative customers.
  • How to cross new frontiers with your subscription business
    How to cross new frontiers with your subscription business Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen Recorded: Sep 12 2018 60 mins
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    Speakers:
    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Lily Varon, Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • The Tale of the Structured Closet: How Structured Content Saves Time & Money
    The Tale of the Structured Closet: How Structured Content Saves Time & Money Val Swisher Recorded: Aug 30 2018 61 mins
    This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

    What you will learn:
    * The differences between unstructured writing and structured writing
    * How to organize structured content
    * What a taxonomy is and how to use it
    * How structured content separates text from format
    * How translation works in a structured environment
  • Delivering a 5 Star Digital Experience in Financial Services with Eggplant
    Delivering a 5 Star Digital Experience in Financial Services with Eggplant Antony Edwards, James Gahan Recorded: Aug 30 2018 49 mins
    In the highly competitive financial services industry, companies’ online and mobile interactions with customers are make-it or break-it experiences. So how can you ensure an amazing experience for your users?

    Join our webinar on how Eggplant has helped companies like Citi, Nationwide, and Atom Bank deliver amazing digital experiences to their users.
  • Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion
    Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion Alex Sandrey, Deployment Director, Tealium EMEA Recorded: Aug 30 2018 40 mins
    Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of data sources to consider, standardising on data collection and management is a complex process.

    Despite the Digital Transformation movement, many businesses and professionals express uncertainty around where to start. Join this webinar to:

    - Understand the common challenges with data collection and ownership and why they occur

    - Know the data specialists available, when and how they can help

    - Appreciate the correlation between quality, real-time data and business revenue

    - Follow best practises in data collection and ownership to move your Digital Transformation forward
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Recorded: Aug 28 2018 61 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Building A Foundation For Analytics Success Through Data Governance
    Building A Foundation For Analytics Success Through Data Governance Joe Christopher, VP Analytics, Blast Analytics & Marketing Recorded: Aug 23 2018 18 mins
    Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

    Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:

    - 3 key practices to creating a high performing data and analytics program

    - Why data quality matters

    - How to measure your brands data maturity level (and why it matters!)

    - How to make more data-driven decisions leveraging data governance learnings

    - Key misconceptions about data quality
  • Customer Experience Optimization for Online Bookings
    Customer Experience Optimization for Online Bookings James Bavington, Alex Painter Recorded: Aug 23 2018 34 mins
    What if there was a way to predict the success associated with an online booking update — before it goes live and customers experience your new technology? Similarly, what if you could monitor a live online booking platform and determine if and how it's affecting your conversion goals (i.e., rooms booked)?

    These questions have major implications on how you test your online booking software, especially in the customer-centric world of hospitality. Join our webinar and explore how to measure the impact of digital user behavior against desired business results.
  • Data vs Goliath: how retail and ecommerce can stop disruption with a CDP
    Data vs Goliath: how retail and ecommerce can stop disruption with a CDP Erik Archer Smith, Marketing Director of ABM Recorded: Aug 22 2018 46 mins
    Disruption from a few data behemoths has forced the retail and eCommerce companies to innovate and retrain themselves to be data-driven or risk falling behind. Join us as we look at how 4 different companies including Japan’s #1 beer company, a global beauty brand and a brick and mortar retailer are blending online + offline data to predict and influence customer journeys. We'll also look at how digitally native eCommerce site, Wish.com, used data to beat Amazon and become the #1 mobile shopping app.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows
    The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows Jay Maxwell, Cruce Saunders & Joe Gollner Recorded: Aug 22 2018 61 mins
    By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:

    • Single-channel vs. omnichannel content lifecycle
    • Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
    • Inconsistent content structure resulting in management headaches and disconnected user experiences
    • Duplicate content that creates risk of errors
    • Author and end-user content findability problems
    • Costly conversions between different parts of the workflow, different channels, and different systems
    • Content collaboration hampered by organizational silos

    Attendee Takeaways

    • An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
  • Using Artificial Intelligence To Transform Digital Experiences
    Using Artificial Intelligence To Transform Digital Experiences Dr. Anand Rao (PwC), David Devisser (Adobe) Recorded: Aug 16 2018 46 mins
    Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

    In this session you will hear from experts and leading analysts about:
    - The role artificial intelligence and machine learning are playing in today's ecosystem
    - The capabilities Sensei can bring across marketing, analytics and advertising
    - How to begin or continue the implementation for your business

    Presented by:
    - Dr. Anand Rao, Partner, Global AI & Innovation Lead, Data & Analytics, PwC
    - David Devisser, Principal Architect, Strategic Partnerships, Adobe
  • Challenges of Content-driven Retailing
    Challenges of Content-driven Retailing Ali Alkhafaji (TechAspect Solutions, Inc), Joe Brannon (TechAspect Solutions, Inc) Recorded: Aug 16 2018 47 mins
    Organizations embracing a direct-to-consumer strategy are beginning to realize traditional advertising is becoming more costly and less effective. By leveraging digital marketing tools, they are starting to invest in content-driven commerce strategies with dedicated content and personalized experiences. These strategies are intended to craft contextual stories and user-driven content to drive conversion and revenue.

    This webinar focuses on the challenges facing decision-makers seeking to integrate content with ecommerce journeys.

    Presented by:
    - Ali Alkhafaji, CTO, TechAspect Solutions, Inc.
    - Joe Brannon, Global Commerce Director, TechAspect Solutions, Inc.
  • How to Use Data As A Strategic Advantage
    How to Use Data As A Strategic Advantage Chris Slovak, VP Global Solutions Consulting, Tealium, & Dan Robinson, CTO, Heap Recorded: Aug 16 2018 44 mins
    Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?

    Join "How to Use Data As A Strategic Advantage: A Modern Approach To Data Supply & Analytics" to discover:

    - 3 different types of data and why it’s crucial your brand understand the power behind each

    - Why it’s important to see and use data as a strategic mandate in your organization

    - How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization

    - Key strategies for enabling consistent, impactful experiences across every digital touchpoint

    The webinar will end with a live fireside chat on tactics, tricks and recommendations you can put into play with your own organization to start making your brand's data more strategic starting today.
  • Mobile Moments Across Channels
    Mobile Moments Across Channels Bruce Swann (Adobe), Jeremy Finch (Adobe) Recorded: Aug 16 2018 47 mins
    Mobile marketing technology gives organizations the power to reach and inform people in exactly the places and moments where they can make decisions and take action. Learn about why this approach is better when integrated into a broader cross-channel strategy.

    In this session, you will learn:
    - How Adobe Campaign’s mobile capabilities can help marketers create these types of mobile moments.
    - Techniques Adobe Experience Cloud customers are applying in a variety of industries.
    - How Adobe Campaign is investing in expanded mobile and cross-channel marketing capabilities.

    Presented by:
    - Bruce Swann, Group Product Marketing Manager, Adobe
    - Jeremy Finch, Product Marketing Manager, Adobe
  • Global Marketing: Across Channels and Across Borders
    Global Marketing: Across Channels and Across Borders Val Niehaus (Adobe Consulting Services), Timo Kohlberg (Adobe) Recorded: Aug 16 2018 42 mins
    Many organizations struggle with providing consistent experiences across the customer journey. Challenges can include organizational alignment, siloed technology and data, and the ability to personalize messages at scale across numerous touchpoints.

    These challenges only grow exponentially when marketing organizations are globally distributed or need to consider a global audience. In five steps, the Adobe Campaign team presents best practices to address global marketing challenges and execute a global marketing strategy focused on customer experience and digital transformation.

    In this session you will learn:
    - The role of technology in the context of global data and content
    - Examples of best practices for global marketing strategies
    - How Adobe Campaign and Adobe Experience Cloud enable consistent customer experiences across channels and regions

    Presented by:
    - Val Niehaus, Senior Manager, Adobe Consulting Services
    - Timo Kohlberg, Product Marketing Manager, Adobe
  • Automation 101: Loyalty and retention
    Automation 101: Loyalty and retention Chris Ash Recorded: Aug 16 2018 55 mins
    Chris Ash, one of our Customer Success team show you how to setup and make use of the latest multi-channel touchpoints in dotmailer’s program builder. Learn how to make use of new program segments and hear insight into testing methodologies and how to test multiple program streams using a single email account.
  • Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage
    Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage Kevin Ellenwood (Accenture Interactive), Thomas Swanson (Adobe) Recorded: Aug 15 2018 47 mins
    For years healthcare has operated on an experiential island – a healthcare consumer relied upon the expertise of the doctor or other healthcare professionals, the engagement was episodic or “as needed”, very little control was exercised by the consumer, and there was little to no transparency within the ecosystem.

    The expectation on the part of healthcare consumer and providers that the experience would be as it had forever resulted in very little need for digital engagement, and very little cross-over of experiential expectations of consumers found in other industries. That is changing rapidly as healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, or an exceptional experience is evolving.

    In this session you will learn:
    - Disruption is the new normal in healthcare as non-traditional healthcare companies enter the market
    - Paradigm-changing technology is changing the healthcare landscape
    - How the industry responding to this disruption
    - How Adobe can help you be a part of the healthcare experiential revolution

    Presented by:
    - Kevin Ellenwood, Healthcare Digital Transformation, Accenture
    - Thomas Swanson, Director of Healthcare Industry Strategy & Marketing, Adobe
  • Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort
    Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort John Lovett (Search Discovery), Nate Smith (Adobe) Recorded: Aug 15 2018 46 mins
    It's time for your analytics to grow up. Your company can realize substantial material gains in customer lifetime value through the use and application of advanced analytics. According to Forrester, by 2021 companies that invest in advanced analytics to drive insights at scale will boost total global annual revenues to $1.8 trillion.

    In this session, you will learn:
    - How a “good enough” approach to analytics impedes your customers’ experience and your company’s profitability.
    - Best practices, frameworks, and practical strategies for taking your analytics to the next level throughout the customer journey.
    - Examples of how brands have gone from good to great by improving their analytics practice.

    Presented by:
    - Nate Smith, Group Product Marketing Manager, Adobe
    - John Lovett, Senior Director, Data Strategy, Search Discovery
  • High Tech’s Six Essentials to Digital Transformation
    High Tech’s Six Essentials to Digital Transformation Mila D’Antonio (Ovum), Jill Steinhour (Adobe) Recorded: Aug 15 2018 47 mins
    In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

    According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

    In this webinar, participants will learn:
    - The competitive threats and customer engagement challenges facing high-tech firms
    - How high-tech enterprises are meeting customer expectations
    - The necessary elements to fuel digital progress
    - A look at future technology investments in high tech

    Presented by:
    - Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
    - Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum
  • The evolution of data management platforms: Audience intelligence at scale
    The evolution of data management platforms: Audience intelligence at scale Rakhi Patel (Adobe), Stefanie Hineman (Intuit) Recorded: Aug 15 2018 47 mins
    Delivering powerful experiences start with knowing, understanding, and reaching the right audiences. With customer data stored and owned by disparate teams across organizations, enterprises are breaking down technology and organizational silos by investing in data management platforms (DMPs) to centralize audience management and audience activation.

    This session outlines the evolution and value of DMP technology, such as Adobe Audience Manager, to enable digital marketers to manage audience strategy at scale.

    Join us as to learn the following:
    - How DMP technology and practices have evolved
    - Key innovations in the DMP space
    - Tips for data privacy

    Presented by:
    - Rakhi Patel, Sr. Product Marketing Manager, Adobe
    - Stefanie Hineman, Martech Audiences & Personalization, Intuit
  • Supercharge Your Creative and Digital Workflows
    Supercharge Your Creative and Digital Workflows Nick Barber (Forrester), Elliot Sedegah (Adobe) Recorded: Aug 14 2018 52 mins
    Over the past sev­er­al years, we’ve seen our cus­tomers, large and small, under pres­sure to cre­ate and man­age an unprece­dent­ed amount of dig­i­tal assets than ever before. From thou­sands to mil­lions of images, graph­ics, videos, and new emerg­ing rich media assets, brands need their assets to be orga­nized and dis­trib­uted to bet­ter engage, win, and serve cus­tomers.

    This has result­ed in Dig­i­tal Asset Man­age­ment (DAM) becom­ing the crit­i­cal tech­nol­o­gy and busi­ness process to bring order to the chaos among cre­ative, mar­ket­ing, busi­ness, and tech­nol­o­gy teams. The new mea­sure of suc­cess goes beyond basic man­age­ment to an expand­ed sup­port of the upstream cre­ative process, includ­ing deliv­er­ing cus­tomer expe­ri­ences at every point in the cus­tomer jour­ney.

    Presented by:
    - Nick Barber, Analyst, Forrester
    - Elliot Sedegah, Group Product Marketing Manager, Adobe
  • Intelligent Automation for Point of Sale Systems
    Intelligent Automation for Point of Sale Systems Matt McConnell, Nick Casalbore Sep 26 2018 3:00 pm UTC 60 mins
    Customer experience in retail is always the #1 priority. Though the focus is heavily on e-commerce and digital, point of sale systems are as significant as any feature when ensuring a smooth shopping experience for your customer. However, the increasing complexity of point of sale makes it a challenge to test, especially considering it must integrate with a number of other systems such as payment processing, rewards programs, mobile ordering, order fulfillment, and more.

    Join our webinar to learn about true test automation for point of sale, and how end to end testing can ensure amazing digital experiences for your customers.
  • Industry Insight: Christmas in September
    Industry Insight: Christmas in September Beatrice Ellefsen Sep 27 2018 2:00 pm UTC 28 mins
    Jingle all the way to success. Yes, we know the holidays feel far away, but it’s time to start planning your holiday strategy now before time runs out.

    Beatrice Ellefsen, who heads up the APAC Customer Success team, walks through what you need to start thinking about in the lead up to the holidays. Advice on how to plan as much as possible now, and avoid last minute campaign planning. Mark out your key dates, drive foot traffic in-store, start pre-sales and social hype, and see some real-time content examples from one of our partners Moveable Ink.
  • An Introduction to Content Engineering
    An Introduction to Content Engineering Alan J. Porter Sep 27 2018 5:00 pm UTC 60 mins
    The current content evolution necessitates a strong alignment of teams across all areas of our organizations. Each individual or department that touches content at any stage of its development — from CEOs, CMOs, and CTOs, to content strategists and authors, to developers and UX designers — must now work even more closely in order to effectively manage content production and distribution.

    Content engineers bridge the divides between departmental silos and between content lifecycles. Individuals in this position play an important role in the design and facilitation of content structure throughout the entire strategy, production, and distribution cycle from start to finish.

    Join Scott Abel, the Content Wrangler and his special guest, Alan J. Porter, content engineer and head of Strategic Services at [A] for this free one-hour webinar. Attendees will learn:

    1) Strategies that content engineers use for content valuation
    2) How content engineers apply these strategies to support intelligent content practices
    3) About the six core disciplines of the content engineering practice
    4) The content engineer’s ultimate tool to organize and orchestrate intelligent content — the Master Content Model™

    About Alan J. Porter

    Alan J. Porter is the Senior Executive responsible for strategic client services leadership at [A]. Alan has an extensive background within the industry and has consulted for large, well-known enterprises and organizations. He has helped shape the content intelligence space through his writing and thought leadership. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Sep 27 2018 5:00 pm UTC 60 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • How fintech is using voice and chat to revolutionize customer experience
    How fintech is using voice and chat to revolutionize customer experience Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics Sep 27 2018 5:00 pm UTC 60 mins
    Digital assistants like Amazon Echo and Google Home are changing consumers’ expectations on how they interact with all kinds of companies. So it’s no surprise that financial institutions and other financial service providers are racing to keep up and optimize their customers’ current user experience with flexible and contextualized voice and chat capabilities.

    But while investment in these types of conversational technologies continues to grow, there is still confusion about how much these technologies can really drive digital engagement and streamline customer communications.

    Don’t miss this chance to understand how voice and chat conversational technologies are creating a more engaging and meaningful experience for your customers.

    Webinar attendees will learn:
    * How are conversational technologies changing the financial services landscape?
    * Things to consider when looking to deploy a voice-enabled solution.
    * How can Voice and Chat support a broad range of financial wellness solutions?
    * Capitalizing on conversational interfaces to capture and improve customer loyalty.

    And much more…

    Speakers:
    * Frank Coates, Executive Managing Director, Envestnet | Yodlee Analytics
    * Ken Dodelin, VP Conversational AI Products, Capital One
    * Sandi Boga, Director, Product Innovation, ATB Financial
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Oct 3 2018 3:00 pm UTC 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Oct 3 2018 5:00 pm UTC 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • How to Use Your Data to Drive Sales Leads and Conversions
    How to Use Your Data to Drive Sales Leads and Conversions Danny Moschke, Digital Strategist, Tealium EMEA & Korbinian Spann, Data Management Industry Expert Oct 4 2018 2:00 pm UTC 60 mins
    Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sources of interaction and act on it in a unified way is key to generating leads, increasing conversions and improving customer experiences.

    Join this interactive discussion to learn:

    - The relationship between data and revenue

    - How data sources can be used and the insights garnered

    - What are common problems and how to solve them

    - The role of data across your sales cycle

    - 5 Steps you can take to start driving sales leads and conversions from your data
  • Digital Refunds: 5 Ways to Achieve an Effective Refunds Program
    Digital Refunds: 5 Ways to Achieve an Effective Refunds Program Kevin Brown, VP Strategic Partnerships & Marketing and Sean Healey, Issuing Product Manager Oct 4 2018 4:00 pm UTC 60 mins
    Refunds happen. But did you know they're one of the most important touchpoints of your business? With customers returning $642.6 billion in goods each year, refunds represent a huge opportunity to build customer affinity as well as retain and win back customers.

    In this webinar you’ll learn how digital refunds can:
    •Build brand continuity and affinity
    •Drive down costs
    •Manage payouts
    •Minimize risk
    •Create convenience for customers and staff

    Plus, you’ll learn about the costs savings, operational efficiencies, and security benefits of going digital.

    By the end of the webinar you’ll walk away ready to build a digital refunds strategy with these and more insights and practical tools:
    •How and why to convert check programs
    •The intersection of efficiency and top-notch customer service
    •The benefits of offloading escheatment costs and liability
    •Leveraging refunds for win-back

    Wirecard’s Kevin Brown and Sean Healey will be on hand to share industry insights, walk you through digital refunds, and answer questions.

    Ready to make the most of your refunds? Join us.
  • How Identity Resolution Maximizes the Value of MDM
    How Identity Resolution Maximizes the Value of MDM Lesley Hanly, Sr Director, Product Management, Prash Chandramohan, Director, Product Marketing Oct 11 2018 4:00 pm UTC 60 mins
    Enterprises seeking growth and competitive advantage turn to master data management (MDM). MDM provides the trusted foundation for delivering successful business outcomes from data-driven insights to mergers and acquisitions, governance and compliance, and customer experience programs.

    When identity resolution is at the heart of an MDM solution, it ensures the anticipated value of your most strategic business initiatives. Identity resolution enables you to search and analyze disparate data sets to find a match and create unique identities from multiple records. But not all identity resolution methodologies are created equal. In this webinar, Informatica experts will examine:
    •The common challenges associated with identity resolution
    •The various approaches to matching identities across applications, and where some methodologies fall short
    •How to evaluate your data matching tactics
    •The algorithms behind the most advanced data matching engine, only from Informatica

    Informatica’s innovative approach to identity resolution allows maximum impact from your MDM investment. Join the experts with more than a decade focused on applying the best techniques to ensure the success of your MDM journey.
  • A New Approach to Online Brand Protection
    A New Approach to Online Brand Protection Charlie Abrahams, Senior Vice President, MarkMonitor Oct 17 2018 1:00 pm UTC 90 mins
    Want brand protection that counts toward your bottom line?

    Start with your consumer. Research shows that 23 percent of shoppers unknowingly purchase counterfeits.

    In this webinar, we hear how the right technology and best practices can ensure that the most visible pages in search listings, marketplaces and paid search ads are as clean as possible from counterfeit, pirated and grey market listings.
  • Kmart Australia: A Digital Journey From Bricks and Mortar to Multichannel Retail
    Kmart Australia: A Digital Journey From Bricks and Mortar to Multichannel Retail Emma Toop, Online Strategic Initiatives Manager, Kmart Australia - Antonia Renner, Solutions Marketing, Informatica Oct 18 2018 6:00 pm UTC 90 mins
    Kmart, an Australian chain of discount department stores, transformed from struggling to maintain 12% of the range online to where the entire product catalogue is digitized with ease.

    At Kmart product data paves the way for innovative digital initiatives and the foundation for their new retail strategies.

    Join this webinar to learn how a product information management (PIM) solution that Kmart implemented in 4.5 months only, helped the retailer achieve their goals and business requirements, such as
    -Enhance online customer experience as quickly as possible
    -Grow the business by opening digital channels and moving the full product catalog online
    -Launch products 4 x faster across all channels, in both B2C and B2B environments
    -Enable a small team to be 3 x more efficient while reducing 80% of data quality issues
  • The Benefits of the Instaclustr Managed Platform
    The Benefits of the Instaclustr Managed Platform Ben Slater, Chief Product Officer, Instaclustr Oct 18 2018 9:30 pm UTC 45 mins
    Instaclustr’s Managed Platform simplifies and accelerates the delivery of reliability at scale through open source solutions. By providing Apache Cassandra, Apache Kafka, Elasticsearch, Apache Spark and other leading open source technologies through single environment, Instaclustr make it easy to delivery applications at any scale and, most importantly, operate them at the highest levels of reliability. Instaclustr provides the benefits of open source without the risk and costs of learning to manage it yourself.

    This webinar will
    - walk through the key features of Instaclustr’s platform and offering;
    - illustrate specific features and value-adds for each of the open source technologies offered; and
    - provide insight into Instaclustr’s product roadmap for future enhancements.
  • Ship from Store - Making Stores Your Competitive Advantage
    Ship from Store - Making Stores Your Competitive Advantage Alexei Haigh Oct 23 2018 4:30 pm UTC 45 mins
    As consumer shopping and delivery expectations increase, retailers and brands need to be more agile to respond to the changing delivery landscape, and customer needs. Physical stores can be a key differentiator for retailers, with Ship from Store allowing them to make deliveries from their local in-store inventory rather than from a regional hub/warehouse.

    Cost reductions, greater delivery options and increased customer loyalty are just some of the benefits of Ship from Store.

    Learn more about how this new and exciting proposition can help make delivery your competitive advantage.

    This webinar is for audiences in the United States.
  • Ship from Store - Making Stores Your Competitive Advantage
    Ship from Store - Making Stores Your Competitive Advantage Alexei Haigh Oct 30 2018 3:00 pm UTC 45 mins
    As consumer shopping and delivery expectations increase, retailers and brands need to be more agile to respond to the changing delivery landscape, and customer needs. Physical stores can be a key differentiator for retailers, with Ship from Store allowing them to make deliveries from their local in-store inventory rather than from a regional hub/warehouse.

    Cost reductions, greater delivery options and increased customer loyalty are just some of the benefits of Ship from Store.

    Learn more about how this new and exciting proposition can help make delivery your competitive advantage.

    This webinar is for audiences in the UK & Europe.
  • How to Increase Facebook Reach with a Customer Data Platform
    How to Increase Facebook Reach with a Customer Data Platform Amit Erande - Director of Solution Engineering, Arm Treasure Data Oct 31 2018 5:00 pm UTC 60 mins
    Digital marketers who use Facebook ads have noticed a drop in organic and paid reach due to the algorithm changes. This has resulted in ad costs rising and overall reach decreasing, a bad situation for any digital marketer.

    Join our Director of Solutions Engineering as he demonstrates how using a Customer Data Platform (and the first party data you already have) with Facebook custom audiences can increase your reach and decrease your costs.
  • Scaling applications with Kubernetes, Apache Kafka and Apache Cassandra
    Scaling applications with Kubernetes, Apache Kafka and Apache Cassandra Ben Slater, Chief Product Officer, Instaclustr Nov 8 2018 9:30 pm UTC 45 mins
    Instaclustr provides Apache Cassandra, Apache Kafka and Apache Spark as a managed service. This presentation will work through integrating these technologies with a Kubernetes-deployed business logic layer to produce a massively scaleable application. Using anomaly detection as a illustrative use case we will work through topics including: the benefits of using Kafka as a buffer; design of Kafka and Cassandra client applications for scaleability, deployment automation and benchmarking results.
  • Customer Experience Email Marketing: Getting Ahead of the Consumer
    Customer Experience Email Marketing: Getting Ahead of the Consumer Kath Pay (Holistic Email Marketing) & Dave Holland (Liveclicker) Nov 20 2018 4:00 pm UTC 60 mins
    Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn't be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: "How can we help you today?"

    Join this webinar to:
    Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
    Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
    Be inspired by some great examples of emails that are delivering CX Email Marketing well

    Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer