Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.
Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.
Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:
- Manage your entire data supply chain
- Leverage data to fuel more meaningful customer experiences
- Drive customer centricity with digital transformation
- Implement the 4 key strategies for strategic identity resolution
“I would not want to be a merchant responsible for managing fraud today,” Spear told Karen Webster in a live online discussion on the topic held last week with an audience of online retailers. “It is a full-time job, 24/7/365, against constantly evolving threats.”
Ecommerce fraud losses have fallen 34.7% since Q1 2016, helped by machine learning and new services like Guaranteed Fraud Protection. However, merchants across eight major industry segments are still expected to lose $48.2 billion this year. And not all industries have improved. For example, online Department Stores saw fraud losses rise by 146.5% between Q1 2016 and Q1 2017. What’s changing, and what’s next? Hear directly from experts responsible for protecting over 5,000 e-commerce merchants globally.
For LTV, engagement, and lifecycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.
ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.
For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!
In this webinar you'll:
* Learn why ASO is fundamental to the success of any app
* Familiarize yourself with the pillars of solid ASO strategy
* Leverage technology to increase your lifetime user value
* Think beyond keywords for your search strategies
* Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Peggy Anne Salz, Chief Analyst, MobileGroove
* Wendy Schuchart, Moderator, VentureBeat
It may be the height of summer, but it's also peak time for holiday email campaign planning. If you're looking beat last year's numbers, this webinar is a must-see.
We'll show you new tactics for behavior-based campaigns, explore using data to create hyper-personalized campaigns, look at leading brands with track records of sending successful holiday campaigns and much more.
Can't make the webinar? Sign up anyway, and we'll send you the recording!
End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.
Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.
This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.
Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.
This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.
Matt Sidden, IT Manager Enterprise Architecture, Cisco
John Schmidt, VP Global Integration Competency Center Practice, Informatica
David Lyle, VP Business Transformation Services, Informatica
Instaclustr, the Open Source-as-a-Service company, has recently released Elassandra and Kibana support through our Managed Service. Elassandra gives you the power of Elasticsearch to search your data directly from Cassandra – without developing custom integration or synchronisation code. This secondary index also provides the availability and cross-region replication benefits of Cassandra.
In this 30 minute webinar, Vincent Royer of Strapdata, the creator of Elassandra, and Instaclustr will walk you through the basic architecture and features of Elassandra and Instaclustr’s managed service offering for Elassandra and Kibana.
Spend 1hr with Robert online and ask any question you want! Robert will present the latest industry information and give you insights into the present and the near-future.
Robert Scoble is on the Advisory Board of the VR/AR Association and is an authority on what's next, particularly when it comes to VR, AR, and MR. Partner at Transformation Group, Robert helps companies deal with the disruption that next generation augmented reality, AKA "Mixed Reality" represents. In his book, "The Fourth Transformation," he details how it will change everything from retailing to education to sports. Robert received several endorsements: Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc.: Top 5 on list of Tech Power Players You Need to Know. Next Reality: Top 50 AR influencer.
Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.
But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.
Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.
In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions
* Dr. Anand Rao, Global AI Lead for PwC Data & Analytics
* Scott Horn, CMO, 24
* Stewart Rogers, Director of marketing technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.
At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.
Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.
* Discover the one trick to never-fail push notifications everywhere, not just apps
* Drive 2770% higher conversion rates through a specific kind of push notifications
* Learn how to apply behavioral triggered push notifications in your own marketing strategy
* Build better timing into your push notifications to increase conversions
* Marissa Aydlett, VP Marketing, Appboy
* Colleen LeCount, SVP Global Sales and Marketing, Mobolize
* Kara Dake, Founder, Women in Wireless
* Stewart Rogers, Director of Marketing Technology for VentureBeat
• Rachael Brownell, Moderator, VentureBeat
Data breaches in 2016 got even more personal with big hacks of adult entertainment sites and social media databases. Hackers mined these for gold, in other words, valuable data to create social engineering attacks, ransom operations and identity theft. According to Gemalto’s Breach Level Index, the number of stolen, compromised or lost records increase by 86% in 2016, while the number of breaches decreased by 4%. Hackers are going after more data than ever before, and they are finding it in large databases that are left relatively insecure.
Whether consciously or not, hackers have grasped the idea of situational awareness. They have figured out how to exploit these golden opportunities by keeping a pulse on what is going on. It seems too simple to be true, but it goes back to the age-old principle of information is power. Getting the information comes from being aware of one’s surroundings. To become situationally aware, companies need to change their mindset- building a walled garden isn’t an option anymore. During the webinar, we will look at the major data breach trends and findings from 2016 and discuss how this information can help develop your situational awareness. Join us as we cover topics like:
-What we can learn from Jason Bourne about knowing one’s surroundings
-What we can learn from hackers to better protect valuable data
-What we as security professionals can do by going back to the basics of accountability, integrity, auditability, availability and confidentiality
-How to change our mindset in a new era of a hacker driven gold rush
The Gemalto’s Breach Level Index reported 1.4 billion data records compromised worldwide in 2016, up 86% from 2015. Closer to home, there were 44 & 16 voluntarily reported breaches in Australia and New Zealand respectively. With the new Privacy Amendment (Notifiable Data Breaches) Act 2017 in Australia, these numbers are expected to increase dramatically as organisations are required to declare any “eligible data breaches”.
Navigating these regulations such as the Australian Privacy Act and European General Data Protection Regulation (GDPR) and the impact they will have can be daunting. Organisations must start planning ahead to mitigate the potential risks of being non-compliant. The implications of a data breach can go beyond compliance. In 2014, the Target breach had a massive impact on the company’s brand reputation, while last year’s announcement of the Yahoo! data breach cost the company nearly $1.7 billion in stock market value.
During this webinar, Helaine Leggat, an legal expert in data protection regulations will discuss the Australian Privacy Act Amendment in detail, what it means for businesses in Australia and internationally. Graeme Pyper, Regional Director at Gemalto will provide recommendations to help prepare for the 2018 deadline. We will share industry best practices and methodologies companies can evaluate to simplify a government audit process. Join our experts to ask questions and learn more about:
•The local and global government data privacy regulations (Australia and Europe)
•Gauging the true cost of a data breach and how to reduce the scope of risk
•Understanding privacy by design throughout business
•Strategies for simplifying operations for regulation and internal audits
•Determining current industry compliance, which may be applicable to the APA and GDPR
Join Virgin Holidays, the BHF and the DMA as they discuss the top UK email marketing challenges, including time, content and engagement. Discover how they are using automation, personalisation and live content to increase their results.
Email is the cornerstone of digital marketing and consumers’ preferred marketing channel. But what do consumers expect to see in the inbox?
In this video, Jenna Tiffany, Founder and Strategy Director at Let’sTalk Strategy, presented the DMA’s recent Consumer Email Tracker and shared how modern consumers are using their inboxes.
In this video, Jenna reveals the answers to the following questions:
-How does behaviour differ between younger and older consumers?
-How does email impact on brand trust?
-What are the main reasons consumers unsubscribe?
The British Heart Foundation is a UK-based charity that helps fund research into cardiovascular disease. It is important that all marketing investments have a positive impact on the support they receive.
In this video, discover how Elly Crump, Email Marketing Manager at the British Heart Foundation, uses Movable Ink to:
-Maintain supporter engagement throughout long fundraising campaigns
-Increase the percentage of supporters submitting their donations
-Increase email engagement and personalisation throughout campaigns
Virgin Holidays are passionate about pleasing their customers and providing the best holiday experience they have ever had. In 2015, Virgin Holidays started a new project to reinvent their email communications, to create truly engaging experiences for their customers.
In this video, hear how Saul Lopes, Customer Lifecycle Lead at Virgin Holidays, used Movable Ink to create unique content for each recipient using real-time CRM, behavioral and contextual data, which increased engagement and revenue.
In addition, discover how Saul has used early learnings to reimagine the customer journey and his plans to increase anticipation and reduce anxiety in the build up to a holiday.
As ecommerce merchants scale their business to meet rising demand, the manner in which they manage fraud changes dramatically. Join Skye Spear as he walks through real-world examples of ecommerce pioneers who have grown rapidly while reducing fraud losses.
ABOUT THE SPEAKER:
Skye Spear is the Vice President of Partnerships at Signifyd, the world's largest provider of Guaranteed Fraud Protection. Signifyd eliminates fraud losses with a 100% financial guarantee against fraud, allowing merchants to enter new markets and accept significantly more orders. Skye manages Signifyd's strategic relationships with partners and key ecommerce players. Prior to joining Signifyd, Skye held key positions at Silver Tail Systems and RSA Security.
This webinar provides a detailed comparison between open source Apache Cassandra managed by Instaclustr and proprietary technologies such as DataStax Enterprise. The aim is to highlight the operational and cost benefits associated with deploying open source Apache Cassandra and other data management technologies including Apache Spark. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
Modern marketers get that influencer marketing is a critical piece of their marketing strategy, yet most don't realize influencers can be the best source of authentic content creation at scale.
Influencers, unlike celebrities, built their followings based on subject matter expertise and their amazing ability to deliver content to a highly engaged audience.
In this webinar, join Sydney Hodgson, and Joseph Cole of TapInfluence as they share 5 best practices on how to use the power of influencers and influencer marketing to support your content marketing goals:
1). Creative Ideation (both copy + design)
2). Content Creation
3). Content Distribution and Amplification
4). Content ROI
5). Optimization and Measurement
In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.
In this webinar, we’ll cover:
• How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
• Trends that haven’t undergone much change in two years, the good and the bad
• New research about how a customer data platform is uniquely suited to help marketers of all kinds
Join us on Thursday June 22nd at 1pm EST/10am PST for a 45 minute webinar to look back, around, and ahead at customer data platforms.
The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.
It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.
Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.
Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
As an ecommerce business you need to turn away certain orders because they appear fraudulent or simply too risky. But what if you didn't? How many additional orders, and how much additional revenue, could you earn if you could accept increasingly riskier orders without fraud losses? Signifyd introduced "Guaranteed Fraud Protection" as a means for merchants to do just that; increase sales by accepting more orders, without fraud losses. Machine learning and domain expertise make this possible. What makes this important is your need to increase sales and enter new markets.
Join this webinar to understand how fraud liability is shifted away from merchants and how fraud losses are completely eliminated to enable sales growth.
ABOUT THE SPEAKER:
Eric Negler is the Head of Strategic Partnerships at Signifyd, a company focused on helping merchants realize their full potential by removing fraud as an obstacle to business growth. Eric is responsible for building relationships with strategic partners that provide eCommerce and Payments services/solutions.
With the advent of massively powerful quantum computers, much of today's encryption will be vulnerable. Preparing for the inevitability of quantum should be an integral part of current risk management strategy. Gemalto is teaming up with ID Quantique, a leader in quantum security, to help security professionals understand quantum-safe cryptography and the impact it will have on enterprise security. Find out how you can create a quantum-safe environment for voice, video, virtualization and mass data today, securing these assets from even the most advanced cybercriminals and their super-computers.
Join Gemalto and ID Quantique for a joint webinar to learn more about:
•What is quantum computing and how it affects security
•Quantum cryptography in action
•Examples of quantum cryptography in the enterprise and government space
•Quantum-safe solutions at a glance
•Future developments of quantum cryptography
In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.
Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.
Join us for this webinar, and you’ll discover:
* 5 often-missed customer segments to automate that will deliver the results you need
* The right questions to ask when investigating your data
* How to turn your insights into engaging programs
About Kath Pay:
Kath lives and breathes email marketing. As Founder of Holistic Email Markeitng, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Join us on this webinar and learn:
- What are the new challenges with gaining consent for new and existing data.
- How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
- How to run your own GDPR audit
About Steve Henderson:
With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.
Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.
In this webinar you'll:
* Learn what works and what doesn't in 2017's mobile advertising arena
* Mitigate the mobile advertising fraud risk in your own applications
* Create the most engaging mobile advertisements for savvy app patrons
* Use video and 360 advertising to stay abreast of the latest trends in mobile advertising
* Stewart Rogers, Director of Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced?
Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.
Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.
Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.