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Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.
In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.
Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!
Don’t miss out!
* Why broad segmentation is no longer enough
* How shopping bots, AI + more enable one-to-one marketing
* How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
* How engagement, experience and retention improve one-to-one marketing
* The importance of not being creepy
* The trends and future of hyper-personalization
* Cherie Yu, Head of Local Marketing, Lyft
* Dr. Martin Prescher, CTO of AutoGravity
* Stewart Rogers, Direct of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?
But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.
Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.
You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.
This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building an multinational presence means ensuring your content is global-ready.
Join me, Scott Abel, The Content Wrangler, and my special guest, senior analyst Rebecca Ray of Common Sense Advisory, as we discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.
Attendees will learn how to apply domestic market discipline to global rollouts, steps to follow when creating a practical strategy, and the importance of validating domestic marketing profiles to ensure they are appropriate for global use. You'll also learn how customer journey maps, auditing and categorizing of content for local markets, and establishing content tiering criteria based on hard data can help you be successful.
Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.
Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.
As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
There’s a new frontier in fraud detection. Join Julie Conroy, Aite Group, and Swastik Bihani, Simility, to learn how companies are using machine-learning models and behavioral analytics across a wide variety of structured and unstructured data to accurately detect fraud and suspicious activity.
You’ll see how you can easily clean, transform, enrich, and deep dive into all the related suspicious activity that makes a potential transaction suspect.
We’ll cover how these techniques yield insights from professionals in threat detection, fraud, security, and compliance use cases. Whether in a private cloud or on premise, you’ll see how your analytics stack can become clean, flexible, and accessible through an easy-to-use UI—no coding required.
You’re thoughtful about the web content you create to attract prospects and to serve existing customers. You take great care to make sure your content is well-written, properly-punctuated, and error-free before you publish it. It’s what you’ve always done. But, it’s no longer enough.
Interactive voice response systems, intelligent personal assistants, chatbots, smart homes, smart devices, and smart appliances introduce new content requirements. Your web content needs to be both human-readable and machine-processable to deliver on the promise of these emerging technologies.
Join me, Scott Abel, The Content Wrangler, and my guest Andrea Volpini, CEO and co-founder of WordLift, for this free, one-hour webinar on how to quickly make your Wordpress web content more capable. You will learn how creating semantically-rich web content in Wordpress can help you develop new ways of interacting with your audience.
You’ll discover how building a knowledge graph can empower your web content—making it readily available to chatbots, smart crawlers, voice interfaces, and personal assistants. You’ll find why making your content machine-friendly can help you optimize your content, so it appears at the top of the search results. And, you’ll learn how making your content intelligent can provide you with actionable business insights and metrics that matter.
Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When organizations deploy multiple martech solutions solutions and marketing channels, like display ads, they are able to collect massive amounts of behavioral data at each of these touchpoints. While many brands are able to collect this 1st party data from each marketing touchpoint - most aren’t able to truly take advantage of the opportunity this data holds with their display ad strategy.
Brands are experiencing powerful results and driving more display ad conversions by connecting disparate 1st party data sources. Wondering how? Join this webinar to learn:
- The foundational concepts and terminology you need to know around the display ecosystem
- How Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Email Service Providers (ESPs) and other martech solutions fit into the display ad sphere and how to use this combination to your advantage
- The difference between 1st, 2nd and 3rd party data
- The powerful combination that exists in pairing a DSP with a CDP
Ted Sfikas, Director of US Engineering, Tealium
With over 10 million node hours and a petabyte of data under management globally for a wide range of clients, Instaclustr has seen it all.
Instaclustr has recently partnered with Kinetic Data to provide support through our Managed Service. Kinetic Data provides a powerful platform to build enterprise applications without expensive development and support costs. This solution extends the value of leveraging Cassandra for an enterprise software platform.
John Sundberg of Kinetic Data, the creator of Kinetic Request and Kinetic Task, and Ben Bromhead, CTO and Co-Founder of Instaclustr, will walk through the benefits of a low-code platform built on Cassandra. This webinar will also discuss the modern business approach to open source and enterprise software deployment and the pitfalls associated with technology lock in.
Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster.
Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic, for this free webinar. During this high-energy, hands-on session, you will learn how to create and share micro-eLearning demos using Camtasia 9.
If you have Camtasia on your computer, you will be able to follow-along with Kevin and create a software demonstration using the Camtasia Recorder. The free trial version, available at https://www.techsmith.com/download/camtasia, will work great for this session.
Follow along with Kevin and take your recorded video into the Camtasia Editor and add content such as title pages, callouts, and animations. Lastly, you can share your eLearning masterpiece so it can be accessed by the widest possible audience. And you'll do it all live, and in less than an hour.
Note: Participation in this event is encouraged, but not required. If you prefer to simply sit back and watch, it would be best to attend this webinar using a device with a reasonably-sized screen (such as a tablet, laptop, or desktop computer). If you would like to follow-along, you'll just need Camtasia on your computer using either the licensed or trial version. Kevin will be using the PC version of Camtasia. Because the Mac version of Camtasia is different, it is recommended that hands-on attendees use the PC version of Camtasia if possible.
1) Best practices for recording short demonstrations using the Camtasia Recorder
2) How to quickly produce micro-eLearning in the Camtasia Editor
3) How to quickly share/publish content for the widest possible audience.
Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Articulate Storyline, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.
It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.
Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.
In this webinar you'll:
* Learn what works and what doesn't in 2017's mobile advertising arena
* Mitigate the mobile advertising fraud risk in your own applications
* Create the most engaging mobile advertisements for savvy app patrons
* Use video and 360 advertising to stay abreast of the latest trends in mobile advertising
* James Peng, Head of Mobile and Social Acquisition, Match Group
* Stewart Rogers, Director of Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Join us on this webinar and learn:
- What are the new challenges with gaining consent for new and existing data.
- How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
- How to run your own GDPR audit
About Steve Henderson:
With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
If you are working on an AI project, drop it. Chances are good that you don’t have AI problems (yet) but instead have data challenges. In this webinar, we will share what we learned from running a large data platform ingesting 2 million data points/sec and running 7 million queries for hundreds of enterprises. We will focus on the problems that you can tackle on Monday so that you are best positioned for next year and beyond.
About the presenter:
Kiyoto is VP of Marketing at Treasure Data. Previously, he was a Software Engineer at TrialPay and Trader at DRW Trading. He is a self-proclaimed hacker at heart: “creativity and do-ocracy over passivity and bureaucracy any day.”
GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in place to ensure compliance.*
Join Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium, for 60-minutes and learn how to:
- Audit and document all of your digital properties to ensure compliance
- Establish solid security and privacy measures within your organization
- Effectively communicate your data governance plan to key stakeholders
- Employ the customer at the center mandate with everything you do
*Source: Forrester & Tealium Not-So-Normal Webinar: Creating Your Organization's Plan.
With old-school device fingerprinting, it’s easy to stop or allow known devices, but with the explosion of the number of new devices and companies engaging customers via multi-channels, the technology falls short in helping you identify transactions that are truly risky or good.
In this webinar, you’ll see how device intelligence with machine learning allows you to derive more accurate fraud and risk insights from large amounts of device engagement data.
The explosion of cloud-based applications in the enterprise is making IT and security professionals rethink their cloud identity management strategy. By default, every cloud user creates an average of 17 cloud identities. But catering to 17 different user stores per employee or partner is simply not scalable from an administration perspective. And as if IT’s time is not precious enough, password resets account for 20% of helpdesk tickets. This adds to the compliance and security risks associated with cloud-based applications, which by default require only weak static passwords and offer no central point of management across disparate cloud-based services.
Join Stephen Allen, Gemalto Product Manager for Authentication and Access Management, and learn how deploying an Identity Provider enables:
•Cloud Single Sign-On for easy access to cloud apps
•Regulatory compliance with standards such as PCI DSS
•Reduced identity lifecycle overheads
•Centralized management of cloud access policies
•Increased security with step-up authentication
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.
A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:
- How these purpose-built products assemble and distribute customer data
- Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
- What problems a CDP can help the marketer solve
- The key ways to using a CDP in driving a business’s digital transformation
David Raab, Founder of the Customer Data Platform Institute
Adam Corey, VP of Marketing at Tealium
Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.
Join us for this webinar, and you’ll discover:
* 5 often-missed customer segments to automate that will deliver the results you need
* The right questions to ask when investigating your data
* How to turn your insights into engaging programs
About Kath Pay:
Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Everybody’s talking about bots, but even if you don’t have one yet, how do you get your content ready for a future full of bots? And what about the next thing after that, and after that? The key is writing and structuring content in a clean, simple, granular way.
Join me, Scott Abel, The Content Wrangler, and former journalist—and Microsoft Office content strategist—Doug Kim, for a free, one-hour webinar designed to help you understand the need for structured content in our fast-changing technology-powered world. Doug will discuss why structured content is needed for much more than multi-channel publishing Attend this session to learn how to lay the foundation for future by restructuring your content, why it’s critical to match single intents to single answers, and why we need to reuse content in bots, instant answers, and other advanced content forms.
Doug willl give pointers on how to:
1) Lay the foundation for future by restructuring your content
2) Match single intents to single answers
3) Reuse content in bots, Instant Answers and other advanced content forms
4) Learn how clean, simple content benefits accessibility and inclusivity
About the presenter
Doug Kim spent his formative years in journalism, where he eventually became Arts and Entertainment editor of The Seattle Times. He’s been at Microsoft for eight years, where, amongst other things, he’s led efforts to revamp the voice and tone of content and UI text in the Microsoft Office suite and improve video and multimedia content. More recently, he drove the content strategy for the Bing-based content form known as Instant Answers for Windows 10. While continuing to nurture Instant Answers, he leads a team focused on accessibility, Inclusive Design and Microsoft’s experimental new Virtual Support Agent. So yes, he went from editing Britney Spears reviews and restaurant coverage to technical content, but in his mind it all makes sense.
Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?
The good news is that with some engineering, chatbots can employ and extend existing content repositories. Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants. The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.
Join me, Scott Abel, The Content Wrangler, with intelligent content expert, Cruce Saunders, founder and principal at [A] (simplea.com) and author of Content Engineering for a Multi-Channel World, as he discusses chatbots as a new content distribution channel that we can’t afford to ignore. Cruce will cover basic chatbot content requirements, components and construction. And, he’ll discuss how to future-proof content with a content model, making it chatbot-ready.
Attendees will learn:
* Practical steps to integrating chatbot content elements into your existing content types
* The various types of chatbots available today and the value they serve as an engagement tool and content channel
* How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
* The high-level first steps to building a chatbot-enabled content model
Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.
Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook
Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.
About the presenter
Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.
Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.
Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.
Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.
Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:
- Manage your entire data supply chain
- Leverage data to fuel more meaningful customer experiences
- Drive customer centricity with digital transformation
- Implement the 4 key strategies for strategic identity resolution
Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.
David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David Daniels – CEO & Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.
There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.
Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
In this webinar, we’re joined by Nick Mihailovski of Google Data Studio to explore the value of dashboards, demonstrate the simplicity and power of Data Studio, and share incredible real-world examples from leading organizations.
Tune in to this webinar to understand how ordinary legacy EDI and other B2B technologies are being upgraded to handle many more standards without additional effort. Listen to the case of how one user went from a dated on-premise solution to B2B integration in the Cloud using familiar tools and practices. You'll walk away from this webinar with 3 solid actionable best practices to help you implement a future proof B2b solution.
Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.
Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.
Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.
Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.
• Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
• Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
• The underlying semantic architecture to build a truly mature and scalable approach to linking content and data
ABOUT THE PRESENTERS
Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
The Customer Data Platform (CDP) is creating major buzz in the martech space as being a key driver in creating more meaningful customer experiences - yet even the savviest of professionals are unclear on what CDPs are and how these sophisticated tools really work.
Join this interactive conversation with Tealium CDP Experts to get live answers to your most pressing questions on all things CDP in our “Ask Me Anything” style webinar.
Wondering what the benefits are of CDPs? Hoping to understand more about their functionality and integration capabilities with other solutions? Needing advice on how to budget for and buy one? Ask me anything!
In addition to a Q&A and live polls throughout the webinar, our CDP Experts will provide answers to some of the most common questions, such as:
- How is a CDP different than what I’m currently using to manage my customer data?
- Why will a CDP help me in driving digital transformation?
- How will a CDP help me connect my different data sources to get a single view of my customer?
- What criteria should be considered when selecting a CDP?
Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place to ensure regulation by the May 25, 2018 effective date. While data governance is of utmost importance to organizations before this date, being able to still create engaging and powerful experiences for their customers is still a top priority. So how does a company do both?
Join this webinar to learn:
- The background on privacy legislation and the road to GDPR
- What GDPR means to all brands (who is affected, what data matters and how to comply)
- 5 key steps to balancing exceptional customer experiences with GDPR compliance
Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.
Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
Our bi-weekly webinar series will each focus on a few of the key benefits of open source software for enterprise.
Adoption of open source software (OSS) at the enterprise level has flourished, as more businesses discover the considerable advantages that open source solutions hold over their proprietary counterparts, and as the enterprise mentality around open source continues to shift.
In this three part series you will discover:
- How to make smart use of open source software
- Why Cassandra is a smart business decision
- How to ensure your applications run smoothly on Cassandra
- Why open source is the new norm
- How to leverage the power of the open source community
Join ecommerce and cybersecurity experts from BigCommerce, Coalition Technologies and Signifyd for an in-depth discussion on the opportunities and pitfalls associated with various methods of growing your business.
If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”
While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.
Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.
Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.
As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.
As content professionals, we are inundated every day with competing priorities, reduced resources, and a business climate that changes faster than we can assimilate. As a result, we are typically heads-down and focused on creating the content for our customer deliverables—everything from white papers and data sheets to text in the user interface and instructions to self-paced and instructor-led training. And often this gives us a very detail-focused view of the world. We tend to lose sight of the bigger-picture problem that our customers are trying to solve. In the end, we create detailed, accurate documentation or training or marketing content, but that content doesn't interoperate well with other content. We miss the forest because we're focused completely on the trees.
While content is incredibly important, the experience in which it is delivered can make or break a reader's success with that content. When it is delivered relative to the other activities the reader is doing, where within those activities (or journey) it is presented to the reader, and in what forms and formats—those are key success factors that make up the experience side of the equation.
Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Ames, for this practical one-hour webinar. Andrea will discuss her framework for designing the experience we are striving to achieve for our clients and customers, including the key components of a great experience; what it takes to achieve consistency across multiple content creators within a single experience design; the steps for designing a great experience, and tips for validating that the experience meetings the needs of your customers.
"Data science can deliver transformational business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow marketers to surface insights from large swathes of data. Which technique is right for your business and where do you start?
In this on-demand webinar, our experts go over a broad range of data science techniques, and expose how major global brands are using them for valuable business insights including:
* Customer lifetime value for customer segmentation and activation
* Forecasting and predictive analytics with machine learning
* Natural language processing for digital marketing optimization
"Many organizations are getting better at tracking the different data sources required to measure their individual KPIs, but they're still doing so in an ad-hoc manner, meaning they have no guiding strategy or measurement framework in place. Without being able to paint a full picture of your online performance, how can you know if your analytics efforts are going to waste, and how do you succeed in turning insights into action?
View this on-demand webinar to understand measurement frameworks, customer journey mapping, and KPI development at a deeper level, and come away with practical steps to activate your data and personalize the customer experience."
All signs point to the fact that both consumers and business prospects would much rather watch a marketing video than read your marketing copy. Four times as many consumers would rather watch a video about a product than read about it; 59% of senior executives would prefer to watch a video than look at your content.
Facebook, Snapchat, Instagram, and Twitter, all of which tend to have a pretty good handle on consumer interest and focus, have shifted to prioritizing video content, making it easier to post, watch, and share.
And here’s a fun one: Social video generates 1,200% more shares than text and images combined.
So if video marketing isn’t your top priority, you are leaving a lot of money on the table. Don’t get left behind — join this VB Live event to find out how to leverage the extraordinary growth and potential of video marketing
In this webinar you’ll learn:
* How to use video the right way to promote content to a targeted audience
* How to leverage video at each part of the funnel to move customers along the journey
* How to optimize video across social media
* How video fits into a successful overall content strategy
* Jess Jacobs, Director of Marketing, Wayfair
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Are you ready for how AI, machine learning, and other future technology will affect content development?
The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?
Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.
Join me, Scott Abel, The Content Wrangler, and my special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
Of the tools in a marketer’s kit these days, some are just too powerful to save for later. This session brings together three of the industry’s top minds to provide practical recommendations on the opportunities marketers need to action as soon as possible:
* Omnichannel - through recent case studies, learn how you can start tackling cross-channel, personalization, and customer journeys for incremental successes that will pay dividends.
* Programmatic - discover how automated media buying can reduce costs and create better engagement with customers, and how to know if it’s right for you.
* Measurement Framework - without a measurement framework, you won’t know what part of your marketing efforts are working, and which are wasted. Learn how a measurement framework aligns the business goals to specific KPIs so you can double-down on what matters.
There’s opportunity to deepen customer relationships at every stage of the relationship lifecycle — and those opportunities, so fundamental to retention, are too valuable to ignore.
That means B2B marketers have a lot to learn from their B2C counterparts. They’re the experts at driving enthusiastic customer loyalty, and they do it in ways that have nothing to do with rewards points and coupons, and everything to do with leveraging a customer-obsessed loyalty strategy that yields advocates who will promote your product or service everywhere they go and generate revenue via referrals and recommendations in the process.
Learn more about building your stable of advocates, and improve retention and acquisition with B2B engagement when you register for our latest interactive VB Live event!
Don’t miss out!
You’ll learn about:
* Extending and elevating your existing retention efforts engagement plan
* How B2B engagement differs from B2C
* How to develop brand advocates (social influencers, customer feedback)
* Engagement tactics for each part of the funnel
* Developing expert content and thought leadership (case studies, testimonials)
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat