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  • There's No AI Without IA
    There's No AI Without IA
    Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EIS Live 60 mins
    Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.

    Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.

    In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.

    You will learn:

    --How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
    --The infrastructure you’ll need to consider when planning for your AI initiative
    --How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
  • The State of Technical Communication: 2019
    The State of Technical Communication: 2019
    Scott Abel, The Content Wrangler Live 60 mins
    Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.

    Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
  • Digital Commerce Platform - From Payments to Full Business Enablement
    Digital Commerce Platform - From Payments to Full Business Enablement
    Markus Eichinger, Executive VP Group Strategy Wirecard AG Recorded: Dec 13 2018 60 mins
    Digital platforms appear to be omnipresent in today’s world – from food delivery companies that connect restaurants, food couriers and hungry customers via online platforms, to ecommerce retailers such as Amazon, which operate platforms that enable merchants to sell their goods to customers online without the need for physical stores. In fact, one speaks of the “Digital Platform Economy” era, which is reflected in an explosion of platform-based business models that can be observed across various industries. And at Wirecard we firmly believe that the payment industry should not be an exception.

    Whether you’re operating in the retail, financial services, consulting, or any other sector, this webinar will be of value to you if you are looking for ways to boost your business with a state-of-the-art omnichannel solution.

    More specifically, you’ll get:
    • An overview of the “Platform Economy” phenomenon
    • An understanding of the effect and impact of the platform economy on the payment industry
    • An insight into Wirecard’s ecosystem and the different levers available to maximize the value of your customers and your business

    Moreover, you’ll learn how the right digital platform creates the basis for great customer journeys that can be tailored to specific customer segments and their needs.

    Join Wirecard’s Markus Eichinger as he explores the “Digital Platform Economy” phenomenon and showcases how Wirecard goes beyond doing payments, to fully enabling and powering businesses globally.
  • Automating Apache Kafka
    Automating Apache Kafka
    Ben Slater, Chief Product Officer, Instaclustr Recorded: Dec 12 2018 39 mins
    Instaclustr recently extended their managed service for Apache Cassandra to include support for Apache Kafka, this presentation will walk through the key challenges and lessons learned in extending Instaclustr’s provisioning and management system for Kafka.

    Specific details will include: benchmarking, choosing appropriate cloud provider configurations, and security configuration.
  • Using Universally Faceted Nano Content to Improve Findability
    Using Universally Faceted Nano Content to Improve Findability
    John O'Gorman Recorded: Dec 12 2018 59 mins
    Technical communications has progressed from monolithic paper and digital manuals, to structured, topic-based authoring, and more recently down to 'microcontent' to improve quality, ease of access and consistency of message. 'Nano-content' is the next logical step in that progression and lives at the 'coalface' between content and data. It is the bridge between structured data and structured topics which, when properly managed, can add several new dimensions to technical publications work.

    Universally faceted nano-content is a technique that takes a page from GPS applications that use triangulation (latitude, longitude, and elevation) to locate things in geographic space. Locating things in digital space should be just as intuitive and precise.

    Join Scott Abel, The Content Wrangler, for this webinar with his special guest, John O’Gorman, Principal and Chief Disambiguation Officer at Quantum Semantics. John will walk through the process of identifying, classifying and using terminology to connect the language of a business or application to the content that supports its use. He will demonstrate how the same process can be extended to the content itself and how, in combination, faceted terminology takes findability to a whole new level.

    ABOUT JOHN O'GORMAN

    John O'Gorman is a 30-year veteran of the information management trenches. He is the inventor of a universal classification protocol called Q6, and co-founder of Q6FSA, an enterprise information management collaboration with Robert Vane in the UK. His experiences run the gamut from terminology stores and data catalogs, to executive information reporting, data warehousing, activity-based costing and technical communications, localization and internationalization. His big 'aha' moment came when he realized that all of them are made of the same stuff and follow the same rules.
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Mark Coffey, SVP of Strategic Partnerships, GasBuddy Recorded: Dec 12 2018 57 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Evan Jones, CMO, Fender
    * Mark Coffey, SVP of Strategic Partnerships, GasBuddy
    * Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
    * Shannon Ryan, Head of Marketing, CI&T
    * Dilan Yuksel, VentureBeat

    Sponsored by Cvent
  • Accelerating the path to the shopping cart
    Accelerating the path to the shopping cart
    Emily Hayman, Solutions Engineer at Algolia Recorded: Dec 11 2018 40 mins
    How e-commerce leaders think about product discovery

    Today’s consumers come to your site for experiences, and it is experiences that compel them to buy—and return for more.

    Join Emily Hayman, Algolia’s Senior Solutions Engineer and search expert, to learn about innovative user experiences that turn browsers into shoppers and move the needle with e-comm KPIs.

    In this 30-minute webinar, you’ll learn to :

    - Avoid simplistic views of the e-comm customer journey
    - Define and apply key elements of successful product discovery
    - Use concrete tips to improve your site’s user experience today
  • State of eCommerce Delivery - 2018 Consumer Research Results
    State of eCommerce Delivery - 2018 Consumer Research Results
    Maria Dahlqvist Canton, Global Marketing Director, MetaPack Recorded: Dec 11 2018 37 mins
    Retailers and brands recognise that delivery is a key part of improving the customer experience and increasing customer loyalty. Do you know the most important factors driving the delivery experience for consumers?

    This webinar will highlight the latest trends and insight from the MetaPack 2018 State of eCommerce Delivery Consumer Research report. This is MetaPack’s annual survey into consumer expectations regarding delivery.

    We have surveyed 3500 consumers across the world to examine how the delivery choices shoppers encounter influence the purchasing decisions they make. In this year’s report, we found significant insights, including the growing appetite for energy-conscious delivery alternatives and a willingness to spend more money when purchasing luxury items.
  • Customer Data Management: Strategische Herausforderungen und Lösungen
    Customer Data Management: Strategische Herausforderungen und Lösungen
    Dr. Heiko Klarl, CMO / iC Consult Group Recorded: Dec 7 2018 36 mins
    In diesem Webinar erfahren Sie mehr über die strategischen Herausforderungen, die mit der Einführung von Customer Data Management-Lösungen einhergehen, und wie diese angegangen werden können.
  • Designing a Data Supply Chain for Data-As-A-Service
    Designing a Data Supply Chain for Data-As-A-Service
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Dec 5 2018 27 mins
    Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.

    Join this webinar to learn:

    • Why a data supply chain is critical in creating a high performing data and analytics program
    • How to build a data supply chain
    • 4 ways data-as-a-service becomes a necessity for organizations
    • How to standardize how data is requested and received
  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you
    Amanda Brown, Senior Manager Digital Marketing, TGI Fridays Recorded: Dec 5 2018 61 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Mae Karwowski, Founder and CEO, Obviously
    * Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
    * Taimoor Dar, Head of Community, Yummly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Obviously
  • How esports can combine old and new monetization models to reach new heights
    How esports can combine old and new monetization models to reach new heights
    Dean Takahashi, Lead Writer, GamesBeat Recorded: Dec 4 2018 60 mins
    Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

    There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

    So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.

    In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.

    Register now to join us for free.

    Attend this webinar and learn:
    * How the current esports model stacks up against traditional sports, and where the money is coming from now
    * The new technologies that will change the existing business model
    * The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line

    Speakers
    * Jonathan Singer, Industry Strategist, Akamai
    * Robb Chiarini, Director esports, NCSA at Ubisoft
    * Dean Takahashi, Lead Writer, Gamesbeat
    * Kent Wakeford, Co-founder and COO, Gen.G

    Sponsored by Akamai
  • Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
    Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
    Lindsay McEwan, General Manager, EMEA, Tealium Recorded: Nov 29 2018 48 mins
    The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line with the regulation, but what do consumers think of the new law? How do they expect their data to be used and do they intend to exercise their new rights?

    Join us for a behind the scenes look into how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience. Register now and learn the:

    - Pivotal changes to the data landscape
    - 7 key findings from consumers on how they view their own data
    - Key strategies and steps to dramatically improving consumer brand trust
    - And so much more!
  • Email Marketing Vendor Satisfaction – Insights from the Report
    Email Marketing Vendor Satisfaction – Insights from the Report
    Kath Pay of Holistic Email Marketing, and Bram Smits of Tripolis Recorded: Nov 29 2018 49 mins
    Join Kath Pay of Holistic Email Marketing and Bram Smits of Tripolis as they cover the state of play in email vendor use and satisfaction among email marketers around the world.

    Kath (CEO and founder, Holistic Email Marketing) and Bram (CEO, Tripolis) will discuss the surprising implications of their joint research study, Email Marketing Vendor Satisfaction. They'll cover these and other findings:

    •Which categories of email service providers (small-medium, medium-enterprise or suite vendors) have more satisfied users
    •Which tools and services their ESPs provide marketers actually use
    •How marketers are adopting new technology like AI
    •Which tools, services plug-ins are most popular
    •Whether business strategy factors into technology decision-making – if at all.

    Download your free copy of Email Marketing Vendor Satisfaction in advance and join the discussion with your own questions and comments.

    Reserve your spot today! If you can't attend the live discussion, don't worry – we'll send you a link to the recorded version.
  • Using Artificial Intelligence To Transform Digital Experiences
    Using Artificial Intelligence To Transform Digital Experiences
    Dr. Anand Rao (PwC), David Devisser (Adobe) Recorded: Nov 20 2018 46 mins
    Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

    In this session you will hear from experts and leading analysts about:
    - The role artificial intelligence and machine learning are playing in today's ecosystem
    - The capabilities Sensei can bring across marketing, analytics and advertising
    - How to begin or continue the implementation for your business

    Presented by:
    - Dr. Anand Rao, Partner, Global AI & Innovation Lead, Data & Analytics, PwC
    - David Devisser, Principal Architect, Strategic Partnerships, Adobe
  • Customer Experience Email Marketing: Getting Ahead of the Consumer
    Customer Experience Email Marketing: Getting Ahead of the Consumer
    Kath Pay (Holistic Email Marketing) & Dave Holland (Liveclicker) Recorded: Nov 20 2018 60 mins
    Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn't be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: "How can we help you today?"

    Join this webinar to:
    Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
    Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
    Be inspired by some great examples of emails that are delivering CX Email Marketing well

    Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
  • Brexit: Ask the Expert
    Brexit: Ask the Expert
    William Bain, BRC Recorded: Nov 16 2018 56 mins
    UK Cabinet Ministers and EU member states are considering the terms of a prospective deal which could be agreed later this month. In this special webinar, the BRC’s Brexit policy advisor William Bain will discuss and take questions on this week’s crucial developments and as the timeline towards a deal or no deal outcome accelerates.
  • Building the Business Case for Excellent Content Delivery
    Building the Business Case for Excellent Content Delivery
    Joe Gelb Recorded: Nov 15 2018 60 mins
    We instinctively know that unleashing our technical product content will make our customers happier and bring benefits to our company. But how can we quantify and measure that value in order to secure the resources needed to transform the digital experience and build a modern technical resource center? 
     
    Join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software as they zoom in to the details and show you how to calculate ROI and build the business case to move up the content value chain towards dynamic content delivery and a cross-touchpoint digital experience.
  • Delivering Quality Digital Experiences with Intelligent Automation
    Delivering Quality Digital Experiences with Intelligent Automation
    Dr. Gareth Smith, VP Products Recorded: Nov 15 2018 56 mins
    In the new world of mobile apps, cloud services and the Internet of Things, people, processes, data and devices are all converging to reshape how day-to-day business is done. This widens the customer’s experience beyond a single, siloed, application into a much broader context, where not everything is under your control. In this presentation, Dr. Gareth Smith will outline the challenges of delivering quality digital experiences, the benefits of employing predictive analytics and an approach for achieving amazing digital experiences by focusing on the customer experience and the goals of the business.
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust
    Louise Thorpe, Chief Privacy Officer, American Express Recorded: Nov 13 2018 62 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Ting Ting Luo, Senior Product Marketing Manager, Docusign
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign
  • Chatbots & Virtual Assistants - The Next Big Thing in Customer Experience
    Chatbots & Virtual Assistants - The Next Big Thing in Customer Experience
    Teletech Holdings, Booz Allen Hamilton, Opus Research Recorded: Nov 9 2018 61 mins
    Provided with access to the right information chatbots can help facilitate a new transaction or provide account support to an existing customer. Many vendors are claiming to use machine learning and artificial intelligence in their virtual assistant applications. However, the reality is, curated, structured content needs to be developed for these applications, rather than having the system ingest large amounts of unstructured content.

    What makes content appropriate for training? How should organizations prepare for these types of systems? How do the underlying processes that support the customer need to evolve to operationalize AI applications for customer service?

    In this panel, we discuss:

    --The different types of automated virtual assistants used for support

    --How artificial intelligence powers these tools

    --The role of knowledge engineering

    --Practical steps toward deployment

    Join our experts for an in depth discussion of “the next big thing” in customer experience.
  • Scaling applications with Kubernetes, Apache Kafka and Apache Cassandra
    Scaling applications with Kubernetes, Apache Kafka and Apache Cassandra
    Paul Brebner, Technology Evangelist Recorded: Nov 8 2018 31 mins
    Instaclustr provides Apache Cassandra, Apache Kafka and Apache Spark as a managed service. This presentation will work through integrating these technologies with a Kubernetes-deployed business logic layer to produce a massively scaleable application. Using anomaly detection as a illustrative use case we will work through topics including: the benefits of using Kafka as a buffer; design of Kafka and Cassandra client applications for scaleability, deployment automation and benchmarking results.
  • High Tech’s Six Essentials to Digital Transformation
    High Tech’s Six Essentials to Digital Transformation
    Mila D’Antonio (Ovum), Jill Steinhour (Adobe) Recorded: Nov 8 2018 47 mins
    In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

    According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

    In this webinar, participants will learn:
    - The competitive threats and customer engagement challenges facing high-tech firms
    - How high-tech enterprises are meeting customer expectations
    - The necessary elements to fuel digital progress
    - A look at future technology investments in high tech

    Presented by:
    - Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
    - Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum
  • Breaking Down Data Silos to Increase Sales
    Breaking Down Data Silos to Increase Sales
    Jared Geurts, Senior Director, Analytics, Utah Jazz Recorded: Nov 8 2018 38 mins
    The NBA Utah Jazz wanted to unlock the power of its customer data to offer personalized ticket packages and offers. Its previous strategy – where all users received the same marketing messages at the same time – did not utilize customer data insights and served only to promote the offers the team thought were best, rather than listening to the needs of customers.

    Watch this main stage presentation from Digital Velocity San Francisco to see how the Utah Jazz adopted a new approach that enabled them to fully understand each individual customer and serve personalized offers according to their past behavior and preferences.
  • Digital Transformation Trends to Watch in 2019
    Digital Transformation Trends to Watch in 2019
    Seth Earley, CEO, EIS; Andy Hoar, CEO, Paradigm B2B, Minal Parker, Senior Product Mgr, HD Supply Recorded: Nov 7 2018 31 mins
    Join Seth Earley, CEO of Earley Information Science, and special guests Andy Hoar, CEO of Paradigm B2B and Minal Bhargava Parker, Senior Product Manager eBusiness at HD Supply, as they consider the digital trends making the news these days, and identify those that are critical to success in 2019, and those that might just be hype.

    We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and how our business operations scale, digital transformation is the ultimate goal for successful eCommerce companies in 2019.

    Yet to be truly strategic and exacting in your digital transformation initiatives, we must first decide which trends are ‘in,’ and which ones are ‘out.’
  • Turning Structured Content into 'How To' Videos
    Turning Structured Content into 'How To' Videos
    Wouter Maagdenberg, TXTOmedia Dec 13 2018 9:00 pm UTC 60 mins
    Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

    TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
     
    Takeaways:

    –Watch instead of read; visuals and video are preferred above text by most audiences.
    – Rich media creation is no longer a painful manual and disconnected process
    –Technical publications become more vital for sales.

    ABOUT WOUTER MAAGDENBERG

    Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR. 
  • Accelerating the ROI of product reviews
    Accelerating the ROI of product reviews
    Eunice Lee, Solution Engineer at Algolia and Amy Saekow, Marketplace Product amanger at Influenster Dec 18 2018 5:00 pm UTC 33 mins
    Your customers’ voices are your overlooked revenue. Empower product reviews with search and discovery to drive user engagement and accelerate the path to the shopping cart.


    Join Eunice Lee, solutions engineer at Algolia and Amy Saekow, Marketplace Product Manager at Influenster on July 26 to learn about best ways to uncover meaningful feedback to jumpstart user engagement and stickiness, and drive growth.

    In this 30-minute webinar, you’ll learn:

    -How product reviews inform and steer buyers toward desired business outcomes
    - Best practices in leveraging product reviews to motivate user engagement and conversions
    - The future of utilizing product reviews as a strategic weapon
  • Creating Customer-Centric Experiences Through Data
    Creating Customer-Centric Experiences Through Data
    Chris Slovak, VP Global Solutions Consulting Dec 19 2018 6:00 pm UTC 30 mins
    Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

    Join us to learn how to create exceptional customer experiences through data. During this webinar, we’ll discuss:

    - 5 factors that are changing a customers experience

    - How data plays a critical role in creating engaging and meaningful moments

    - 5 mandates for adjusting to the evolving expectations of customers

    - And so much more!
  • How AI and machine learning are supercharging cybersecurity
    How AI and machine learning are supercharging cybersecurity
    Rachael Brownell, Moderator, Venturebeat Jan 10 2019 6:00 pm UTC 60 mins
    Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.

    Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.

    To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:

    How AI is defeating and preventing cyberattacks
    When AI analytics need to be deployed and for what reason
    How to build AI-powered tools that can assure consumers their data is secure
    Real-world AI applications and what they mean for cybersecurity

    Speakers:
    Rachael Brownell, Moderator, VentureBeat


    More speakers to be announced soon.
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    Stewart Rogers, Analyst-at-Large, VentureBeat Jan 15 2019 6:00 pm UTC 60 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences, are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Principles, Not Prescriptions: The Coming of Age of ContentOps
    Principles, Not Prescriptions: The Coming of Age of ContentOps
    Rahel Anne Bailie, Chief Knowledge Officer at Scroll Jan 15 2019 6:00 pm UTC 60 mins
    Content operations, ContentOps for short, has been around for a long time, though the average practitioner would be hard-pressed to define it. Yet to deliver content at scale, organizations must disrupt their overhead-intensive processes. The time is ripe to replace outdated production methods with streamlined operational models.

    Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps is a necessary companion to DevOps and DesignOps, why organizations have been slow to adopt ContentOp, and how to move towards a ContentOps by rejecting prescriptive measures and instead identifying and applying principles.

    ABOUT RAHEL ANNE BAILIE

    Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
  • Untying the Festive Season
    Untying the Festive Season
    BRC & QLIK Jan 29 2019 2:00 pm UTC 60 mins
    The holiday period is a significant time for retailers, with sales anticipated to dramatically increase during what is typically a peak selling season. This webinar will provide a recap looking at how the retail industry fared over Black Friday and Christmas.

    With our partners at Qlik, we will be using bespoke data and visualisations to walk you through the highs, the lows and key lessons from this year’s festive season.
  • Transforming the Retail Employee Experience
    Transforming the Retail Employee Experience
    BRC / Kronos Jan 31 2019 2:00 pm UTC 60 mins
    Exploring how retailers can effectively support their staff and maximise workforce productivity as the industry undergoes rapid transformation.

    Drawing on the wealth of workforce data collected by the BRC, our experts along with our partners at Kronos will offer insights and practical tips on how we can bring staff on board and embed positive employee experience as a key part of the change process.
  • Optimising the online customer journey
    Optimising the online customer journey
    BRC / Forgerock Feb 13 2019 3:30 pm UTC 60 mins
    With our partners at ForgeRock, this webinar will explore how retailers can effectively manage their customers’ identities to optimise the online user journey. Gain an understanding of how and what information you are collecting about your customers online and how you can use this to boost customer loyalty and ultimately growth in your online sales.