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  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Feb 23 2017 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Contextual Email Makeover Webinar Contextual Email Makeover Webinar The Movable Ink team Recorded: Feb 23 2017 20 mins
    We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!

    Join us on Thursday, February 23 at 1pm ET for a contextual email makeover. You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.

    Seats will go fast for this exclusive event. Register now! And, if you'd like to submit your campaign for consideration, please fill out this form:

    https://go.movableink.com/Email-Makeover-Webinar-Submit-Campaign.html
  • PKI - Your Ally in the War Against Security Threats PKI - Your Ally in the War Against Security Threats Rae Barton, Enterprise PKI Expert at Gemalto Recorded: Feb 23 2017 58 mins
    PKI used to be difficult to implement, and was seen as complex, labor intensive and expensive. The development of powerful credential management software has brought considerable improvements. It now does much of the manual work that used to be left up to the administrators saving them valuable time in the war against security threats. In our last webinar, we found almost 50% of those you voted cited the Internet of Things as the main driver for PKI. More connected devices and users will create a need for higher levels of security in all organizations as the number of possible threats and attacks increase.

    For security professionals, implementing and modernizing their PKI systems will be crucial, keeping in mind not all PKI implementations are created equal. Some are inherently more complex, depending on the level and layers of security needed for within your organization. Following our previous PKI foundational webinar, this one will cover the elements you need to consider when designing a PKI environment.

    Join us for the “PKI – Your Ally in the War Against Security Threats” to learn how you can maximize your organization’s security and the things you need to know to get started including:

    •PKI use cases in an enterprise environment to secure access and protect data
    •Budgeting for your PKI deployment of modernization
    •Outlining the deployment size, scope and timeline
    •Analyzing and reviewing current and/or future security policies
    •Maintenance and administration of the PKI system
    •Configuring and understanding certificate authorities
    •Developing a scalable approach to prepare for future needs
    •Addressing the protection of sensitive keys and the ecosystem integration
  • KYC in the online age KYC in the online age Panel Discussion featuring: UK Cabinet Office, CurrencyFair, IOX & Mitek Recorded: Feb 16 2017 47 mins
    Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. The imminent enforcement of the 4AMLD and the publication of the 5AMLD will nothing but add pressure on the financial services industry.

    To keep a competitive edge and still be compliant with the latest Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations, banks, prepaid card operators, digital currency processors, exchanges, and wallets are being compelled to embrace the digitalisation of traditionally cumbersome processes such as customer due diligence and ongoing authentication.

    Aiming to simplify KYC in this ever-changing regulatory environment, and optimizing the digital channels for further security and convenience, financial institutions need to successfully achieve this change within their policies, procedures, business models, and technology infrastructures.

    During this webinar, our panel of experts will provide answers to the following questions:

    •Are the technologies to underpin digital identity verification reliable and robust enough for financial institutions to rely on them?

    •Are customers prepared to go down the digital route?

    •Can financial institutions strike the right balance between rock-solid compliance, and smooth, easy, digital customer experience?

    •How are financial institutions coping with the challenges posed by the latest regulatory updates?

    Join us for this panel discussion with our expert speakers:

    Don Thibeau, Chairman & President, The Open Identity Exchange (OIX)
    Fintan Byrne, Head of Risk & Chief Compliance Officer, CurrencyFair
    Sarah Clarke, General Manager - Identity, Mitek
    David Rennie, Identity Assurance Programme, UK Cabinet Office
  • Bricks Vs. Clicks Part 2: Analysis & Insights Bricks Vs. Clicks Part 2: Analysis & Insights Ben Conwell & Garrick Brown Recorded: Feb 15 2017 64 mins
    Hear Ben Conwell; our eCommerce Fulfillment Practice Group Expert (and former Amazon N. American Operations Real Estate Director) and Garrick Brown; our Head of Retail Research for the Americas, explore the impact of the holiday shopping season and eCommerce, and relevant trends and data points affecting what’s in store for supply chain and brick-and-mortar retail in 2017.
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion How to Solve the 4 Biggest Data Problems from the MarTech Explosion Ted Sfikas, Director of Solution Consultants at Tealium Recorded: Feb 15 2017 50 mins
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • Comment construire une meilleure newsletter ? Comment construire une meilleure newsletter ? Philippe Gateau, Sales Manager SEMEA at Movable Ink Recorded: Feb 15 2017 48 mins
    Les newsletters sont parmi les types d’email les plus courant, mais aussi les plus difficiles à réaliser pour être pertinent. Faits correctement, les newsletters sont une manière très efficace de consolider l’engagement, de fidéliser le client, et de générer du trafic vers votre site Web. En utilisant des outils d'automation et de contenu contextuel vous rendrez vos messages systématiquement pertinents. Dans cet eBook, vous trouverez tout ce dont vous avez besoin pour construire une newsletter que vos abonnés vont non seulement ouvrir, mais évaluer comme ressource fiable. Vous aurez des conseils et des ressources qui vous orienterons grace aux best practices, aux conseil de ciblages, au contenu contextualisé pour obtenir l’interaction et renforcer la fidélité de votre client, Vous trouverez tout cela ici.
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Recorded: Feb 9 2017 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • How to Drive Customer Retention with Email Marketing How to Drive Customer Retention with Email Marketing Greg Portnoy, Manager of Strategic Partnerships at Bronto and Nicholas Holder, Account Executive at Movable Ink Recorded: Feb 9 2017 35 mins
    Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.

    In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
    - Abandoned Cart Series
    - Welcome Series
    - Loyalty Program

    We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.

    Register now to save your spot!
  • Wie Sie einen besseren Newsletter bauen Wie Sie einen besseren Newsletter bauen Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink Recorded: Feb 9 2017 33 mins
    Newsletter sind die am weitesten verbreiteten Marketing Emails, aber sehr schwierig richtig umzusetzen. Gute Newsletter sind der effektivste Weg, Leads zu pflegen, die Kundenloyalität zu steigern und Traffic auf Ihre Webseite zu treiben. Indem Sie Tools wie Automation oder kontext-relevantes Messaging nutzen, können Sie ihren Durchschnitts-Newsletter in ein mächtiges Marketing Tool umwandeln.
    In diesem eBook finden Sie alles was Sie benötigen um einen Newsletter zu bauen, den Ihre Empfänger nicht nur öffnen, sondern auch als eine wertvolle, zuverlässige Quelle ansehen. Des Weiteren wird aufgezeigt, wie Sie Nutzer zum Handeln bringen, sowie Kundenloyalität stärken. Angefangen von ‚wie startet man’ und diversen Best Practices, hin zu ‚mit welchen Inhalten spricht man Kunden gezielt und in deren Kontext an’.
  • Achieve Successful Customer Communications with Email Verification Achieve Successful Customer Communications with Email Verification Thomas Brence, Director of Product Marketing and Allison Stilley, DaaS Product Specialist Recorded: Feb 8 2017 32 mins
    Customer communication counts. That’s why getting the most of your email program is essential. Your team works tirelessly to put together your best email campaigns. You work on the copy and the call to action. But if your message never makes it to your customers, it will not succeed. When you count on your email campaigns to generate interest and impact perception, you need to know that you can rely on each and every message making it to the inbox. The challenge is that the data that you rely on, your customer’s email address, might be inaccurate. Attend this webinar where our experts will walk you through what you need to know to make your customer communications successful.
  • Best Practices for Implementing new Sales Strategies Best Practices for Implementing new Sales Strategies Caroline Williams Hull, comScore and Huma Yousuf, DeVry Education Group Recorded: Feb 7 2017 41 mins
    Watch this recorded session from Momentum 2016 to hear how two DocuSign customers implemented DocuSign for Salesforce in their organization. Topics covered include best practices for implementing DocuSign for Salesforce and tips for driving adoption and usage of DocuSign for Salesforce across all departments.
  • The Foundations and Future of PKI: Yes, it’s Alive and Kicking The Foundations and Future of PKI: Yes, it’s Alive and Kicking Asaf Lerner, PKI product development at Gemalto Recorded: Feb 6 2017 59 mins
    According to a report from the Ponemon Institute, 62% of businesses surveyed regard cloud-based services as the most important trend driving the deployment of applications using PKI, an increase from 50% in 2015. While 28% say IoT will drive PKI deployment. PKI is once again in the spotlight, thanks to the growing number of use cases.

    The foundations of PKI technology and it’s future potential will help professionals determine the best security strategy for the long term. This session will go over the building blocks of a PKI ecosystem and discusses the functionality and use cases of the technology. Whether you’re a security professional looking for a PKI refresher or you are starting from scratch, you will find this webinar useful.

    During our webinar, The Foundations and Future of PKI: Yes, it’s Alive and Kicking, we will cover:

    •Brief overview of PKI technology and it’s components
    •PKI for identity and data protection
    •Advanced security functions of PKI
    •Basic PKI practices
    •PKI vertical use cases
    •The brave new world of PKI – a look at emerging trends and technology
  • The Future of Digital Experience Platforms The Future of Digital Experience Platforms Mark Grannan (Senior Analyst at Forrester), Kevin Cochrane (Chief Marketing Officer at BloomReach) Recorded: Feb 6 2017 61 mins
    Enterprise Web Content Management (EWCM) and Digital Experience (DX) platforms are among the biggest and most crucial investments that companies are making this year. Personalization, cloud platforms and intelligent workflow management have gone from 'nice-to-haves' to 'must haves' in a matter of moments - all to keep up with the shifting and ever-more-demanding end-user expectations.

    Join CMSWire with our guest Mark Grannan, Senior Analyst at Forrester, and Kevin Cochrane, Chief Marketing Officer at BloomReach, for a one-hour webinar with insights into the biggest shifts in the market and a glimpse into the future of enterprise digital experience.

    This webinar on-demand covers:

    - DX trends and 'must haves'
    - How to determine which platform is best for your business
    - How the market is evolving and evaluation of DX platforms is changing

    To learn more about Hippo CMS, and to try it for yourself, visit onehippo.com/en and bloomreach.com.
  • 3 Data-driven Ways to Power Marketing Campaigns 3 Data-driven Ways to Power Marketing Campaigns Adam Corey, VP Marketing, Tealium Recorded: Jan 31 2017 32 mins
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • How to Close More Deals and Shorten the Sales Cycle How to Close More Deals and Shorten the Sales Cycle Brian Driver, IT Product Owner, Salesforce, Elizabeth Guerra, Sales Process Manager, LinkedIn Recorded: Jan 26 2017 43 mins
    DocuSign helps sales organizations close deals faster — anywhere in the world. DocuSign offers greater visibility into a deal’s status, the ability to collect information so you don’t need to rekey data, and the ability to send out reminders so you can spend more time selling and less time tracking down signatures.

    DocuSign customers will share their best practices for shortening the sales cycle and increasing the productivity of their teams by integrating DocuSign into the sales workflow.

    Featured Speakers:
    Brian Driver, Salesforce
    Elizabeth Guerra, LinkedIn
  • Realities in the Age of the Customer - The Post-Digital CMO Realities in the Age of the Customer - The Post-Digital CMO Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium Recorded: Jan 25 2017 60 mins
    Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.

    Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:

    • Satisfy the emotional needs of today’s customer
    • Engage and sustain customer relationships with compelling, data-fueled experiences
  • The Internet of Things in Retail: Getting Beyond the Hype.... The Internet of Things in Retail: Getting Beyond the Hype.... Brian Kilcourse, RSR, interviewed by Carl Goodman, Head of Content, ECN's Retail Edge Recorded: Jan 25 2017 16 mins
    Join us for an interview with Brian Kilcourse of RSR Research to discuss his key thoughts emerging from RSR's recent research report on The Internet of Things.
  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Recorded: Jan 24 2017 51 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey
  • Turning data-driven creative into digital marketing success Turning data-driven creative into digital marketing success Eric Franchi, Co-founder and SVP Business Development, Undertone Recorded: Jan 19 2017 60 mins
    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
    How do you hit that grand slam?


    GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.

    Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.

    In this webinar you’ll learn how to:
    * Find your customers online and how to reach them
    * Refine targeting and creative with data
    * Leverage creative as the key variable in digital marketing
    * Reach out to influencers, the new gatekeepers

    Speakers:
    * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
    * Eric Franchi, Co-founder and SVP Business Development, Undertone
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by Undertone
  • Load Testing for Your Peak Season Load Testing for Your Peak Season Tom Chavez and Mike Ostenberg Recorded: Jan 4 2017 63 mins
    Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

    Join us at this webinar to learn:
    • The different types of mobile traffic generated by browsing and apps
    • How to load test your mobile web site for mobile browsers
    • Why mobile apps need load testing, too, and how to create tests

    Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
  • Build A Solid Foundation: Contract Automation with DocuSign for Salesforce Build A Solid Foundation: Contract Automation with DocuSign for Salesforce Darren Bibby AVP, DocuSign, Chris Rzepkowski, GM, Devere Recorded: Dec 28 2016 60 mins
    Never before has there been an opportunity for you to affect powerful digital improvements across your organization.

    Watch this webinar and learn how DeVere Insulation reduced the time to sign documents from days to minutes, eliminated errors, ensured compliance and recognized a sizeable return on investment – all while delighting their customers.
  • Future-Proofing Your Marketing Technology Stack Future-Proofing Your Marketing Technology Stack David Raab, Principal at Raab Associates and Tealium Recorded: Dec 20 2016 41 mins
    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
    - the key components of a flexible marketing approach
    - the core functions a flexible marketing architecture must support
    - the key attributes of a flexible organization

    We hope you'll join us.
  • Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Kellan McClain, Account Executive, Financial Services and Insurance Recorded: Dec 16 2016 29 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.
  • The Life-Changing Magic of Tidying Your Marketing Stack The Life-Changing Magic of Tidying Your Marketing Stack Adam Corey, VP of Marketing at Tealium Recorded: Dec 15 2016 31 mins
    In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.

    We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.

    What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?

    Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
  • Cross border returns – moving from a battleground towards a differentiator Cross border returns – moving from a battleground towards a differentiator Ton ter Laak (Vice President Sales Central & Northern Europe, MetaPack) & Patrick Haex (Managing Partner, BCI) Mar 7 2017 2:00 pm UTC 60 mins
    Returns are seen as the next big obstacle to overcome in eCommerce delivery. Savvy consumers say that their decision to buy online is increasingly influenced by the returns options on offer. Therefore, returns need to be easy and as convenient as possible for consumers. But shopper frustrations are running high. Almost half (43%) complained that it is often difficult to find information on the returns process on an eCommerce website.

    MetaPack and Buck Consultants International are pleased to invite you to this 60-minute webinar on international returns, how they benefit your business goals and make a differentiator. Listen to industry experts Ton ter Laak (VP Sales Northern and Central Europe, MetaPack) and Patrick Haex (Managing Partner, BCI) as they present the latest insights of return preferences of online shoppers. How should you drive your returns to benefit your business? How important is tracking of returns for your customers’ experience? If so, how can you best implement this in your overall strategy? And what does it mean for owning the last mile/your carrier landscape?

    The session will also include an overview of how MetaPack and BCI can help your business keep up with consumer demand and to ensure a fluid returns process.

    What you will learn?
    •Recent trends and development in international returns
    •Impact of alternative service offerings
    •Current and future return models to support customers’ demands
    •Latest insight of customers’ expectations
    •Effective cross border return management
    •Returns influence on your carrier landscape
    •Best practice examples
  • Customer support: Unleash your superpowers with AI Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 9 2017 6:00 pm UTC 60 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Product Marketing Manager, Mobile, Farmers Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Mar 16 2017 7:30 pm UTC 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    More speakers to come

    Sponsored by TreasureData
  • ASO or GTFO: App store optimization FTW ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 29 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Machine Learning: The what, how, and why you need it now Machine Learning: The what, how, and why you need it now Stewart Rogers, Dir. of Marketing Technology, VentureBeat Apr 5 2017 5:00 pm UTC 60 mins
    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

    McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

    In this webinar you’ll:

    * Learn how cognitive technologies scale across mobile devices (including cars)
    * Evaluate the value of a machine learning product to your organization
    * Tailor your data structure to optimize for future machine learning initiatives


    Speakers:


    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Financial wellness solutions: Why some strike gold, and others don’t Financial wellness solutions: Why some strike gold, and others don’t Katy Gibson, VP Product Management, Envestnet | Yodlee Apr 6 2017 3:00 pm UTC 60 mins
    Not all personal financial management (PFM) solutions are created equal. If your PFM solution doesn't offer the completely tailored service your customers want, with the features they need, you've already lost them.

    But your biggest competitive advantage — and the key to retaining customers — is having an intimate understanding of your clients' financial wellness. Add improved data aggregation, AI models, and predictive and prescriptive analytics, and the result is smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty.

    For insight into how digital banking teams can work with their tech partners to create financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event!

    In this webinar, you'll:

    * Pivot the drivers of change and the evolution of PFM in banking
    * Improve customer interaction with financial wellness solutions
    * Use predictive analytics and AI to deliver more personalized and engaging financial wellness applications
    * Drive customer loyalty and engagement with the next wave of financial wellness solutions

    Speakers:
    * Nicole Sturgill, ‎Principal Executive Advisor, Retail Banking, CEB
    * Katy Gibson, VP Product Management, Envestnet | Yodlee
    * Evan Shuman, Moderator, VentureBeat

    Register today!
  • Subscription success: What's Birchbox got that you don't? Subscription success: What's Birchbox got that you don't? Stewart Rogers, Director of Technology, VentureBeat Apr 13 2017 5:00 pm UTC 60 mins
    With $1.4 million in seed funding, 6 employees, 20 brand partners, and 1,200 subscribers, Birchbox disrupted the beauty industry and turned the subscription box concept on its head.

    In just six years, it has attracted an additional $70 million in funding, and expanded to 300 employees, 800 partners, and a million-plus subscribers, leaving competitors like Ipsy and Glossybox offering similar beauty subscription boxes in the dust.

    So how did Birchbox and other box subscription companies become more than just another fad? And how do you apply those lessons to your own subscription models, from SaaS to other online subscriptions? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz.

    In this webinar you'll:
    * Learn how the best subscription box companies tweaked their model to make it big
    * Get best practices to every subscription-based business
    * Avoid pitfalls and challenges in subscription management
    * Strategize the billing and payment innovations that will impact you in the next five years

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • VR meets marketing: Get ready for this new reality VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Apr 19 2017 5:00 pm UTC 60 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Augmented & Mixed Reality: Who is Watching Whom? Augmented & Mixed Reality: Who is Watching Whom? Monique J. Morrow, Chief Technology Strategist, Cisco Apr 25 2017 3:00 pm UTC 60 mins
    A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?

    Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.

    Join this discussion with Monique Morrow, Chief Technology Strategist, Evangelist of New Frontiers Development and Engineering at Cisco, for an in-depth look at what a true MR/AR/VR world means.
  • Mobile commerce + AI: Not just a nice-to-have Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat May 11 2017 5:00 pm UTC 60 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Mobile advertising: Stop fraud and step up clicks Mobile advertising: Stop fraud and step up clicks VentureBeat May 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • How AI turns customers into big-spending brand loyalists How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 1 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat