Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.
Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.
We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.
Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.
Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.
ABOUT THE PRESENTER
Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
What if the music industry had created Napster before their industry was turned upside down? Or if Blockbuster acquired Netflix and became the streaming powerhouse? What would these businesses look like today if they had more readily responded to a changing market? Recently, wellness and fitness company, Beachbody, found themselves faced with a customer base whose needs and behaviors were drastically shifting. Instead of maintaining status quo, Beachbody forged a new, transformative path and set goals to serve more people, get them more engaged and serve the company.
Join Beachbody CTO, Gerry Campbell, at the Digital Velocity conference, as he shares a true story of digital transformation and walks us through how the organization laid out goals and plans to holistically transform their digital business to adapt to the changing expectations of customers.
In this webinar, we are joined by Brightpearl and AmericanEagle.com in giving you, merchants, practical tips and best practices that can help your ecommerce business improve and scale in 2018.
+ What you can be doing throughout all of your marketing channels to achieve success
+ How can you make it easy for your customers to buy and get their orders right and on time.
+ How you can maximize revenue while taking less risks
Digital disruption is creating opportunities and very real challenges for businesses large and small. Industry leaders understand that connecting with customers through the best digital experiences is key to competing in today’s marketplace. And laying the foundations for how those connections will evolve is even more critical to creating opportunities tomorrow. Hear from Akamai about the disruptive trends and digital innovations that will make you a customer engagement Jedi master.
Download the presentation PDF for reference:
Get a free Heat Mapping and ROI Analysis from Elite SEM to help you make a business case for CRO! elitesem.com/cro-roi
It's hard to argue the effects that CRO (Conversion Rate Optimization) can have on the bottom line for a business. So why is it so hard to get the budget and resources you need to run a CRO program for your brand?
In this live webinar with Elite SEM Director of CRO, Kendall Giglio, and Optimizely Senior Strategy Consultant Hudson Arnold, learn how to make a rock-solid business case that will turn actively adamant colleagues into excited evangelists for CRO. Kendall and Hudson will explain:
- how to identify the right businesses, brands, and websites that could benefit from CRO
- fool proof plug-and-play formula for proving ROI through CRO
- proven approaches to secure budget, resources, and buy-in from your organization
Join us for part two of our webinar series focused on helping companies prepare for the upcoming Australian Privacy Act and global government regulations, like European General Data Protection Regulation (GDPR).
Data sovereignty, especially for cloud first companies, is becoming an important part of any security strategy as these data breach regulations go into effect next year. Being able to demonstrate best efforts to protect the privacy of an individual’s data will be a requirement and non-compliance will have hefty monetary ramifications.
This follow up webinar will walk attendees through what Gemalto has already done and is doing to prepare for data privacy regulations from product management to sales operations and more. Our legal counsel for global data privacy, Jean-Pierre Mistral, will share how and what we have done, takeaways and timelines and Graeme Pyper, Regional Director for New Zealand and Australia, will cover the different technologies companies can use to mitigate the risk of non-compliance and what this means for business operations globally.
Join us to hear more about:
•The Mandatory Data Breaches scheme
•Case Study: A look at how Gemalto is preparing for Australia’s NDB & GDPR
•The implications for local businesses and technologies that can help mitigate risk around complying with data privacy regulations
Of the tools in a marketer’s kit these days, some are just too powerful to save for later. This session brings together three of the industry’s top minds to provide practical recommendations on the opportunities marketers need to action as soon as possible:
* Omnichannel - through recent case studies, learn how you can start tackling cross-channel, personalization, and customer journeys for incremental successes that will pay dividends.
* Programmatic - discover how automated media buying can reduce costs and create better engagement with customers, and how to know if it’s right for you.
* Measurement Framework - without a measurement framework, you won’t know what part of your marketing efforts are working, and which are wasted. Learn how a measurement framework aligns the business goals to specific KPIs so you can double-down on what matters.
Join us along with Forrester as we have an in-depth look at the Total Economic Impact of Guaranteed Fraud Protection.
The cost of online fraud for e-commerce merchants extends well beyond chargebacks and fraud-related fees. It includes losses from orders declined unnecessarily, slower order processing and loss of customer loyalty.
If you have not turned to Guaranteed Fraud Protection to minimize your fraud costs and optimize your operations, you are missing a chance to grow revenue without selling more goods.
During this session, we’ll cover:
+ The top 5 retail fraud and security threats in 2018 - and how to deal with them
+ The full economic impact of Guaranteed Fraud Protection, including how one enterprise retailer achieved a 3.8x ROI
+ How the right fraud solution can mean faster order fulfillment and higher customer satisfaction.
+ How one retailer added $5.9 million to its bottom line by reducing chargebacks and increasing the number of orders shipped.
“We went from 88.9 percent order acceptance to 93.5 percent while also displacing 61 basis points for chargebacks.” — manager of a large U.S. retailer’s e-commerce operations.
Featuring Guest Speakers:
+ Reggie Lau, TEI Principal Consultant, Forrester
+ Brendan Miller, Principal Analyst, Forrester
***This webinar will cover a June 2017 commissioned study conducted by Forrester Consulting on behalf of Signifyd.
Are you ready for how AI, machine learning, and other future technology will affect content development?
The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?
Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.
Join Paul Perrotta, sitting in for Scott Abel, and his special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
You've seen the stats everywhere you look:
- 72% of people used Amazon when finding products and information before making a purchase in 2017
- 43% of all retail sales in the US were made through Amazon
- Amazon has the second-fastest-growing digital ad business of any publisher in the US.
It's time to start getting serious about the retail behemoth if you haven't yet. Join SEM and Shopping & Feed experts from Elite SEM, Matt Devinney and Joe Minz, and Brian Roizen from listings and integration platform Feedonomics, to learn:
- what and how to sell on Amazon (hint: it's not "ALL THE PRODUCTS!")
- fulfillment options, challenges, and recommendations
- how to get and optimize listings
- advertising options: sponsored product ads, headline search ads, and product display ads
- context for all the jargon you've probably heard like FBM, ASIN, ACoS, AMS, and more
Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.
Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.
Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.
Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.
Register for free!
* Who the stakeholders are, plus why and how is each is affected
* The MMPs’ role in this ecosystem
* What fraud is and what benchmarks should be used for defining it
* How to collaborate to detect and manage fraud on an ongoing basis
* What tools are out there to fight fraud
* Emily Storino, Network Strategy Lead, Electronic Arts (EA)
* Grant Simmons, Head of Client Analytics, Kochava
* Tal Nissenson VP Client Success US, Taptica
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
The tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year. What happens to a fundraising program when the target audience might not be sitting at their desks, ready to click a big, beautiful “donate” button on December 31?
It’s not pretty.
In this webinar with Blue State Digital and Movable Ink, we’ll take a deep dive into fundraising data from 2016, and explain how to counter a potential drop in donations this year. From intelligent content to alternate revenue streams to leveraging big moments like Giving Tuesday and Cyber Monday, we’ll cover how nonprofits can prepare NOW for a weekend year-end.
Can’t make the webinar? Register anyway, and we’ll email you the recording.
A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance.
And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data?
Join Tealium for a 30-minute webcast and learn:
- The basics of GDPR
- 7 key findings on how consumers view their data privacy with brands
- Consumer attitudes and views on data privacy in regards to their personalization expectations
- Tealium tips and strategies for compliance as well as increasing brand trust
Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. Furthermore, with the increasing amount of data breaches, status-quo identity verification processes have not only been compromised but have also made complying with current regulations harder. This ever-changing environment has forced a tipping point for organizations to regard the adoption of new technologies for identity verification as a must-have rather than a nice-to-have.
In the end, financial institutions must satisfy consumers’ demands for speed and ease of use to prevent them from going to the competition. To gain a competitive edge, remain compliant, and offer a frictionless and user experience, it is imperative for FIs to invest in technologies that bridge the compliance-convenience gap.
Only with relevant and actionable contact data, can you most effectively engage with your customers and prospects. Customer experience and engagements is a top focus across all industries, ensuring that communication about your products and services make it to their intended targets is essential. With the Autumn release of Address Verification 5.12, we extended the capabilities of the world’s leading solution for certified international address verification, improving decision-making confidence while facilitating speedy postal delivery worldwide.
During this webinar, join Amarpal Sohi, Product Manager at Informatica, to learn about:
•Enhancements to USA, UK and APAC address verification and data
•Improvements to South Africa & Spanish address verification and data
•Single line support for Argentina, Colombia and Mexico
•Support for native Thai address verification
The deadline to comply with Payment Card Industry Data Security Standard (PCI DSS) 3.2 is quickly approaching, leaving many businesses scrambling to understand and meet compliance requirements. Join us for an hour and learn more about the mandate and how you can prepare and be ready by February 2018.
This webinar will discuss and provide helpful information on the upcoming mandate including:
•Overview of PCI DSS 3.2
•What is new in PCI DSS 3.2 and what that means for your business
•Comprehensive solutions that will help you ensure compliance
•Mapping solutions to the needs of your department
Please visit our BrightTalk channel to register for the webinar.
Walmart relies on product content to help determine assortment, pricing, promotion, and drive every touchpoint across the customer shopping journey. Walmart Executive Ram Rampalli discusses the ways in which brands can provide this critical information. He outlines best practices to keep in mind to improve your Walmart go-to-market strategy and answers audience questions about Walmart Supplier Central.
“If you can give us your best content, then we don’t have to go and search for this content from other sources.” -
Learn an actionable set of next steps including how to:
Boost product discoverability and brand accuracy on Walmart
Expand your sales via item set up on Walmart.com
Improve your strategy with insights and analytics on content performance
Any business looking to drive exceptional customer experiences is most likely leveraging a variety of digital marketing tools that could include an Email Service Provider (ESP), big data analytics tools, CRM systems, data warehouses, tag management systems, DMPs or mobile SDK managers and more. The hope is that these tools will seamlessly sync together to become the solid foundation needed to run powerhouse marketing campaigns, be able to extract important insights from data and ultimately create more relevant and real-time moments with their audiences.
Customer Data Platforms (or CDPs) are quickly rising to the top of the martech solution as a tool businesses are using to house all of their data coming in from multiple channels to transform the customer experience. And while there seems to be no shortage of vendors to choose from - many are left wondering how to determine which system is best for them? And how do CDP’s differ from one another? Do they all meet the same outcome? And what’s the best approach to take in choosing one?
Join this 30-minute webcast and learn:
- 4 main types of CDP’s and the problem each solves
- How to select the best CDP for your organization
"Many organizations are getting better at tracking the different data sources required to measure their individual KPIs, but they're still doing so in an ad-hoc manner, meaning they have no guiding strategy or measurement framework in place. Without being able to paint a full picture of your online performance, how can you know if your analytics efforts are going to waste, and how do you succeed in turning insights into action?
View this on-demand webinar to understand measurement frameworks, customer journey mapping, and KPI development at a deeper level, and come away with practical steps to activate your data and personalize the customer experience."
"Data science can deliver transformational business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow marketers to surface insights from large swathes of data. Which technique is right for your business and where do you start?
In this on-demand webinar, our experts go over a broad range of data science techniques, and expose how major global brands are using them for valuable business insights including:
* Customer lifetime value for customer segmentation and activation
* Forecasting and predictive analytics with machine learning
* Natural language processing for digital marketing optimization
As content professionals, we are inundated every day with competing priorities, reduced resources, and a business climate that changes faster than we can assimilate. As a result, we are typically heads-down and focused on creating the content for our customer deliverables—everything from white papers and data sheets to text in the user interface and instructions to self-paced and instructor-led training. And often this gives us a very detail-focused view of the world. We tend to lose sight of the bigger-picture problem that our customers are trying to solve. In the end, we create detailed, accurate documentation or training or marketing content, but that content doesn't interoperate well with other content. We miss the forest because we're focused completely on the trees.
While content is incredibly important, the experience in which it is delivered can make or break a reader's success with that content. When it is delivered relative to the other activities the reader is doing, where within those activities (or journey) it is presented to the reader, and in what forms and formats—those are key success factors that make up the experience side of the equation.
Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Ames, for this practical one-hour webinar. Andrea will discuss her framework for designing the experience we are striving to achieve for our clients and customers, including the key components of a great experience; what it takes to achieve consistency across multiple content creators within a single experience design; the steps for designing a great experience, and tips for validating that the experience meetings the needs of your customers.
Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!
In this webinar you will learn:
-When, why, and how to leverage 1st, 2nd, and 3rd party data
-Tips & Tricks for marketers to become more data driven when launching their campaigns
-Why all marketers needs a 360 degree customer view
The cloud provides organizations with elasticity and speed and by 2018 60% of an enterprises’ workloads will run in the cloud says 451 Research. The amount of business operations running in the cloud means organizations have more cloud computing service providers, with a typical enterprise having roughly six. This requires companies to develop and implement a multi-cloud strategy, especially when it comes to security. But each CSP has its own security offerings and integrations sometimes making the process confusing and complex. Even prior to the cloud, encryption and key management have presented challenges for many organizations, but with encryption becoming ubiquitous – a strong key management strategy is key. This is especially important with industry mandates and government regulations like European General Data Protection Regulation (GDPR) and U.S state data breach disclosure laws.
In this joint webinar with 451 Research, we will cover topics including:
-Building a multi-cloud security strategy for encryption and key management
-Best practices, benefits and pitfalls of managing your own security
-Impact of regulations on data protection in the next few years
-Understanding the different CSP requirements for key management:
oCustomer-Supplied Encryption Key (CSEK)
oBring Your Own Key (BYOK)
oHold Your own Key (HYOK)
oGeneral cloud service provider key management services overview
The General Data Protection Regulations (GDPR) give customers control of their data. Discover the opportunities for you and your business in becoming GDPR compliant.
During this webinar we will explore the key topics within these legislative changes and the advantages each one presents, including:
- What is GDPR?
- Specific Informed Consent under GDPR
- Breach Notification
- Subject Access Requests
- The Right to be Forgotten
- A Consumer's Right to Data Portability
- Privacy by Design
- We’re in this Together
Our bi-weekly webinar series will each focus on a few of the key benefits of open source software for enterprise.
Adoption of open source software (OSS) at the enterprise level has flourished, as more businesses discover the considerable advantages that open source solutions hold over their proprietary counterparts, and as the enterprise mentality around open source continues to shift.
In this three part series you will discover:
- How to make smart use of open source software
- Why Cassandra is a smart business decision
- How to ensure your applications run smoothly on Cassandra
- Why open source is the new norm
- How to leverage the power of the open source community