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E-commerce

  • How to Provide a Winning Customer Delivery Experience
    How to Provide a Winning Customer Delivery Experience Duncan Licence Recorded: May 24 2018 61 mins
    With the growth of online retail, the internet is fast becoming the shopping destination of choice for consumers. As a result, leading retailers and e-commerce brands must work harder to meet rising consumer expectations and to differentiate their offer in an important area.

    Personalised delivery, loyalty programmes, and increased customer expectations show that when it comes to winning and retaining customers, delivery can make or break the online shopping experience.

    Join us for this free webinar as we take a deep dive into the practicalities of providing a seamless delivery experience.

    With our expert panel, you’ll receive the latest insights into customer expectations, as well as practical advice on:

    -How delivery influences purchasing decisions
    -The new era of delivery through personalisation
    -The growth of delivery loyalty programmes
    -10 areas of innovation for brands & retailers in 2018
    -Best practices in providing customer delivery
  • Introducing Instaclustr Managed Kafka
    Introducing Instaclustr Managed Kafka Ben Slater, Chief Product Officer, Instaclustr Recorded: May 17 2018 45 mins
    Instaclustr has recently extended its managed service for Apache Cassandra, Apache Spark and Elassandra to include support for Apache Kafka. This webinar will walk through the key features and benefits of Instaclustr’s Managed Kafka. Discover how Instaclustr have applied our over 20 million node-hours of experience running distributed systems to deliver the most reliable Kafka managed service available.
  • Address Verification 5.13 – What’s New?
    Address Verification 5.13 – What’s New? Amarpal Sohi, Donal Dunne Recorded: May 17 2018 31 mins
    The Spring release of Address Verification will be available in May. Come and learn about the new capabilities available in Address Verification 5.13, which will add value to your organization and help you make more informed decisions.
  • How to Design your Data Supply Chain for GDPR
    How to Design your Data Supply Chain for GDPR Ted Sfikas, Director of US Engineering, Tealium & Jason Koo, Developer Evangelist, Tealium Recorded: May 8 2018 48 mins
    While the dawn of massive change approaches with GDPR, it’s critical for brands to be transparent and ethical with the customer data they’re handling. They must ensure that the data being collected is only used for the purposes of transforming interactions and creating better customer experiences.

    And as brands scramble to orchestrate and execute their compliance plans before May 25th, many are unsure which tools, processes, internal groups and roles their organization should employ.

    Sound familiar? Join to discover how to design your data supply chain for GDPR, plus:

    - 4 critical components of GDPR that every brand needs to know
    - 3 key GDPR roles every company should assign internally
    - Best-in-class solutions to top mobile data challenges with GDPR
    - Real-world examples of how employing data privacy efforts has led other brands to increased customer access to privacy controls and increased transparency to 3rd party tools

    It’s crucial that data, marketing and analyst professionals focus on overall data governance, rather than just legal ramifications, and the effect that leakage and security events can have on the brand itself when it comes to GDPR compliance. Safeguard your brand and consumer trust by ensuring your compliance today.
  • Training webinar: Program templates
    Training webinar: Program templates David Pyle, Senior trainer, dotmailer Recorded: May 8 2018 80 mins
    We're excited to announce the launch of our new program templates to help automate your way to better marketing. With over 20 pre-built templates such as; abandoned browse, anniversary, and renewal reminder, sending highly targeted and relevant emails has never been easier!

    Join us as our trainer, David Pyle, takes you through all you need to know about our new program templates.


    During the webinar, you'll learn how to:

    - Send relevant content throughout the customer lifecycle
    - Save time, so you can dedicate efforts elsewhere
    - Nurture your leads & contacts
    - Take the heavy lifting out of your marketing activities
    - Maximize and track ROI
  • Seal, Lock & Protect: How not to leave your networks and cloud vulnerable
    Seal, Lock & Protect: How not to leave your networks and cloud vulnerable John Ray, Product Management and Danna Bethlehem, Product Marketing Gemalto and Josh Chambers, Product Management at F5 Recorded: May 7 2018 54 mins
    Securing and monitoring your network and cloud environments has changed over the past few years and compliance and government regulations will add to it. Network traffic monitoring tools have been presented as a solution to meeting compliance and performance on a network. But monitoring alone is not enough. In terms of security, companies need to holistically secure their network, cloud and data, no matter where their users are accessing from.
    This joint webinar between F5 and Gemalto will help attendees prepare for the next-generation of secure network access as more data resides in more places with more people accessing it. It will also walk them through the integration between F5 and Gemalto and what options this partnership offers.

    In this webinar, you will earn how to:
    •Reduce the risk of breaches by ensuring that only authorized users are accessing network, using the F5 environment as an example
    •Protect & encrypt your customer data
    •Manage secure cloud access
    •Comply with regulations
  • Strategies for Monetising Open Banking
    Strategies for Monetising Open Banking Roger Vincent, Head of Partner Innovation, Equifax; Nick Cabrera, Director, Finance Edge Recorded: May 2 2018 38 mins
    Roger Vincent, Head of Innovation with Equifax will share his insights on making the most of Open Banking and his lessons learned along the way.

    In this webinar Roger will talk about:

    * How increased use of open APIs is likely to shape the financial services market, why challenger banks are making headway, the big banks are building partnerships and the impact of APIs among payment service providers.
    * Activities banks need prioritise in the wake of Open Banking; starting with compliance & legal issue and why they need to assess time/resources carefully before trying to deploy solutions.
    * Which strategies are likely to thrive in the new environment and how regulatory compliance can quickly be turned into competitive advantage to commercialise Open Banking.
    * Overcoming security and privacy concerns associated with data sharing and the implementation of GDPR.
    * Strategies to encourage customer engagement by using Open Banking applications to enrich user experience to create long term value over short term revenue.
  • How To Create Connected Customer Experiences With A Customer Data Platform
    How To Create Connected Customer Experiences With A Customer Data Platform Dan Lubetsky, Dir, Digital Marketing Strategy, SapientRazorfish & Chris Andres, VP, Digital Strategy Recorded: Apr 26 2018 59 mins
    Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Contributing to that massive figure is the prediction that the average person will own more than five connected devices by the same year.

    With data and customer touchpoints continuing to grow at this exponential pace, brands face massive opportunities—along with multiple challenges. The increase in customer information and engagement exposes the critical need for a technology solution to provide a 360° view on customers that will enable seamless experiences. Enter the Customer Data Platform (CDP).

    Join to learn:

    • Key capabilities and functionality of a CDP
    • Differences between CDPs and other solutions like DMPs, ESPs and DSPs
    • 4 key industries that are taking advantage of CDPs to stay ahead of their competition
    • Key considerations to make when evaluating a CDP
  • The Future of Retail is Here: Buy Online Pick Up In Store
    The Future of Retail is Here: Buy Online Pick Up In Store Stefan Nandzik, VP of Marketing at Signifyd Recorded: Apr 26 2018 34 mins
    Why buy online pick up in store is the key to omnichannel success and how you can crush it with Signifyd.

    Buy online pick up in store is not only here to stay, it’s a must-have for retailers hurtling through their digital transformations. Half of all consumers have used the service, dubbed BOPIS, in the past year and nearly 90 percent have said they’d like to buy online and pick up in store.

    The catch? BOPIS isn’t easy. The service requires pinpoint precision with inventory tracking, a new set of skills for store associates and a commitment to managing the kind of fraud threats that have historically been the responsibility of the online team.

    In this webinar, we’ll explore the reasons BOPIS represents the future of retail and we’ll outline the perils and potential profits the channel presents.

    Register for this webinar to gain valuable insights into:
    + The BOPIS practices and perceptions of 250 retail professionals working for the country’s largest multichannel retailers — as detailed in a Signifyd survey.
    + The key drivers of the BOPIS revolution.
    + The main challenges large retailers are confronting while trying to provide in-store pick up of online orders.
    + Seven steps you can take to build a successful BOPIS program.
  • Cassandra and Kubernetes
    Cassandra and Kubernetes Ben Bromhead, CTO, Instaclustr Recorded: Apr 25 2018 47 mins
    Kubernetes has become the most popular container orchestration and management API with cloud-native support from AWS, GCP, Azure and a growing enterprise support ecosystem. Leveraging Kubernetes to provide tested, repeatable deployment patterns that follow best practices is a win for both developers and operators.

    In this talk Ben Bromhead, CTO of Instaclustr will introduce the Cassandra Kubernetes Operator, a Cassandra controller that provides robust, managed Cassandra deployments on Kubernetes. By adopting Kubernetes and Cassandra, you can provide DBaaS like services rapidly and easily to the rest of your team and have a simple on-ramp to true multi-cloud capabilities to your environment.
  • Repurposing DITA Content for Microsoft Office Users
    Repurposing DITA Content for Microsoft Office Users Eric Kuhnen and Bill Gamboa Recorded: Apr 18 2018 56 mins
    Technical communicators around the globe use the Darwin Information Typing Architecture (DITA) to help them create structured, semantically rich, topic-based technical documentation designed for reuse. The benefits of DITA, including content reuse, are limited to content teams who use XML editing tools. Content creators working with Microsoft Office tools cannot reuse DITA content easily, so content silos coalesce around the tools that content teams use.

    It’s one thing to understand the value of content reuse. It’s another to find a solution that defeats tool-driven content silos so that teams who don’t have access to—or knowledge of—XML editing tools are able to effectively reuse and repurpose DITA content. Attend this free, one-hour Content Wrangler webinar, brought to you by the content management gurus at Astoria Software, to learn how technical content teams are sharing and repurposing DITA content with team members who create content using Microsoft Office software.
  • The future of smart connected (or IoT) devices, but what about security?
    The future of smart connected (or IoT) devices, but what about security? Paul Lockley, VP of Partnerships at Device Authority and Gorav Arora, CTO Office Director of Products Recorded: Apr 11 2018 61 mins
    One of the biggest obstacles to IoT adoption is security. Our recent survey found 65% of consumers are concerned about hackers controlling IoT devices and 60% worry about their data being stolen. Recent widespread attacks using IoT device vulnerabilities has also highlighted how interconnected the system is and one weak link creates a ripple effect Securing the identities of both humans and machines, access to the devices and protecting the integrity of the data and device opens the door to more opportunities. For example, the ability to manage blockchain identities and data security policies across any IoT deployment.

    In our joint webinar with Device Authority, our experts will outline how security by design methodology helps future proof IoT deployments. They will have an open conversation and a question and answer session on topics that customers are dealing with, related news topics, compliance and government regulations, business opportunities and technologies that are changing the game. Join us to hear more about how using the security by design approach can help:

    •Identify and manage risks and challenges in the short and long term
    •Prepare for legislation and compliance
    •Create new opportunities for a secure blockchain-based IoT
    •Leverage new technology like machine learning and analytics
  • Boost Your Ecommerce Revenue By Offering Point-of-Sale Financing
    Boost Your Ecommerce Revenue By Offering Point-of-Sale Financing Signifyd + Bread Finance Recorded: Apr 5 2018 29 mins
    Retailers that offer point-of-sale financing options, such as Bread, in their online stores have seen a significant lift in both sales and AOV, all without taking on any additional credit or fraud risk. Point-of-sale financing not only widens the spectrum of customers served, but also improves the user experience and makes it easier and quicker—for both the customer and the retailer—to extend and access credit at checkout.

    In this webinar, discover how you can introduce pay-over-time solutions to inform consumers about their larger purchasing power, encourage higher AOVs, improve conversion rates, and lift sales.

    Register for this webinar to gain valuable insights into:

    + Transform the shopping journey and reduce friction at checkout
    + How to increase average order value (AOV) and boost sales
    + How to identify millennial shopping behavior and capturing this audience
    + How to re-engage shoppers and boost conversions by as much as 300%
  • How blockchain can help IoT deliver ROI
    How blockchain can help IoT deliver ROI Jonathan Johnson, Board Member, Overstock.com Recorded: Apr 5 2018 61 mins
    A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.

    But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.

    In this webinar you'll learn:

    *What distributed ledger technologies such as blockchain mean for businesses in 2018?
    *How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
    *The future of universal architecture and what it means for autonomous products and services

    Speakers:

    * Jonathan Johnson, Overstock.com Board Member. Medici Ventures President
    * Bob Kain, CEO, Luna DNA
    * Jessica Groopman, Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • Leveraging AWS Cloud Services and Open Source Solutions For Open Banking
    Leveraging AWS Cloud Services and Open Source Solutions For Open Banking Ben Slater, Chief Product Officer, Instaclustr & Ganesh Raja, Big Data Solutions Architect, AWS Recorded: Mar 28 2018 65 mins
    Competing globally means processing billions of mobile, online and in-store transactions while meeting Payment Services Directive (PSD2). In the financial services market the demand to support hundreds of thousands of merchants in over a hundred currencies and providing transaction history for customers dating back seven or more years, requires a data platform and cloud services that will support scalable agility and flexibility.

    In this webinar, presented by AWS and Instaclustr, we will discuss how to utilize AWS and Open Source Solutions to keep up with the competitive demands of the industry.

    We will also cover:
    - How to deliver these capabilities quickly, efficiently and accurately
    - Ways to navigate common challenges and pitfalls
    - How to migrate to a cloud services platform and how AWS can help
    - Open Source Solutions that take away the pain points and cost often associated with Big Data
    - Best Practices for cloud services and open source solutions
  • The FDA's MDM Journey: A 360 View of the Global Drug Supply Chain
    The FDA's MDM Journey: A 360 View of the Global Drug Supply Chain Shanthi Vigneshwaran, Computer Scientist, FDA & Prash Chandramohan, Director of Product Marketing, Informatica Recorded: Mar 28 2018 55 mins
    The FDA Center for Drug Evaluation and Research (CDER) performs an essential public health task by making sure that safe and effective drugs are available to improve the health of people in the United States. CDER's primary mission is to promote and protect public health by ensuring availability of safe and effective drugs of high quality throughout the entire drug life cycle. The Center oversees the research, development, manufacture and marketing of drugs.

    In order for the FDA to best adapt to the ongoing rapid changes in the drug regulatory environment, driven by scientific innovation, globalization, the increasing complexity of regulated products, new legal authorities and additional user fee programs, CDER initiated a major effort five years ago to improve its ability to manage key regulatory data over the life of a drug and to better understand the global drug supply chain at a more granular level.

    During this webinar, Shanthi Vigneshwaran, Computer Scientist at the Food and Drug Administration, will share how the CDER has created a 360 view of a drug’s lifecycle, from inception to product. This includes visibility of the global drug supply chain, product ingredients, suppliers, and facilities - bringing them into one trusted view – and empowering the agency to trace any potential harm, save lives, and respond to changes in supply and demand more quickly.

    Join us to learn how it’s possible to:
    • Gain visibility into a global supply chain across disparate locations and systems
    • Address globalization and apply standards in data processes to ensure integrity
    • Manage data across complex product lifecycles
  • Developing and implementing risk-based access policies to match IAM strategies
    Developing and implementing risk-based access policies to match IAM strategies Amanda Rogerson, Product Expert at Gemalto Recorded: Mar 28 2018 55 mins
    The security challenges of companies large and small is changing. This is especially pronounced in the access management space as IT admins and CISOs are faced with more identities and devices across a growing number of cloud applications. In our recent survey, we found 72% of respondents found cloud access management tools as a solution to reducing the threat of large scale data breaches, while 62% highlighted the tools ability to help simplify the login process for their enterprise users.

    In an organization, individuals dealing with security have different goals and objectives. Aligning them can be a challenge. We will look at the priorities of the user, IT teams and CISOs – where they are linked and where they diverge. To build effective risk-based access policies, you need to start with a living IAM strategy that takes into account geolocation, threats, unusual behavior and scenario based data. Using policy-based access management, internally and externally for example in the cloud, is helping enables aligning the different security teams in an organization and automate and simplify the log-in process for users as well. During the webinar attendees will walk away with an understanding of:

    -Analyzing personas within your organizations security team to improve IAM solution implementations
    -Things to consider when building your access management strategy
    -Building risk-based access management policies across multiple applications or cloud environments
  • Growthhacking content creation to transform your business
    Growthhacking content creation to transform your business Lisa Gibbs, Director of News Partnerships, Associated Press Recorded: Mar 27 2018 60 mins
    Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

    Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

    To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

    By attending thIs webinar, you'll learn how optimizing content can:

    * Increase relevance for consumers across channels
    * Leverage data to increase consumer engagement with content
    * Increase the volume and scope of content, netting stronger conversions.
    * Seize customer journey opportunities when they appear

    Speakers:
    * Lisa Gibbs, AP Director of News Partnerships, Associated Press
    * Ari S Goldberg, Founder, Barber Surgeon’s Guild
    * Peggy Anne Salz, Principal, Mobile Groove Consulting
    * Rachael Brownell, Moderator, VentureBeat
  • How to Increase Engagement and Customer Insight with Mobile Location Tracking
    How to Increase Engagement and Customer Insight with Mobile Location Tracking David Morris, Director of Solutions Consulting, EMEA @ Tealium Recorded: Mar 27 2018 31 mins
    In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.

    So how do brands create thumb-stopping experiences with this real-time, contextual and passive behavior? Register now to learn:

    - The fundamentals of mobile location tracking

    - How consumer attitudes towards privacy are driving new data collection

    - The differences in data insight between cookies and mobile location tracking

    - Tips and strategies for optimizing your mobile channel(s)
  • Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018
    Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018 Kath Pay & Komal Helyer Recorded: Mar 27 2018 60 mins
    In January 2018 we subscribed to emails from 80 different retail brands of all sizes, markets and name-brand familiarity and put all the findings together in a 30 page report written by Kath Pay, in partnership with Pure360 (our guest brand*)

    This webinar will discuss the insights discovered within the report plus :

    -Hear expert advice from Komal Helyer of Pure 360 and Kath Pay of Holistic Email
    -Learn from these findings, to help you shape and plan your forms in readiness for GDPR
    -Be equipped with ideas to test to ensure that your list will grow beyond May 2018

    About the speakers:

    Kath Pay, founder of Holistic Email Marketing - Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is a leading email marketing speaker and trainer and recognised as a top international email marketing thought leader.

    Komal Helyer, Head of Marketing at Pure360 With over 18 years of email and digital experience, Komal has a deep understanding of marketing strategy, a marketer's needs and how that translates into the use of marketing technology. She leads the Pure360 marketing team with a focus on market positioning, market growth strategies and customer lifecycle marketing.
  • The Data Layer: A Catalyst for Digital Transformation
    The Data Layer: A Catalyst for Digital Transformation Nick Bennett, President at Napkyn & Jay Calavas, CIO at Tealium Recorded: Mar 22 2018 63 mins
    Global heads of marketing know that having access to high quality customer data is the key to making strategic business decisions. Data collection affects everything a brand does - from customer experience, applications, reporting, retention, conversions and more. And having a solid and strategic data layer in place has downstream benefits for it all and truly becomes the catalyst for overall business transformation.

    Join Tealium and Napkyn Analytics for a discussion on how to standardize data collection by way of a data layer, and how that can be used to drive digital transformation. Attend this webinar to learn:

    - 6 key ways to use a data layer to drive digital transformation and evolve your martech stack to deploy data-driven marketing techniques of the future

    - Top strategies for data preparedness with all of your brand’s digital assets to ensure they’re governed and comply with business critical requirements like GDPR

    - 2 next-generation data layer concepts to implement to stay ahead of the competition

    - And so much more!
  • One Thing Your Site Can Do To Defeat the Abandoned Cart Syndrome
    One Thing Your Site Can Do To Defeat the Abandoned Cart Syndrome Mike Carr, VP of eCommerce Services at Amazon Recorded: Mar 22 2018 34 mins
    Did you know that simplifying the login experience of your site visitors can result in up to 20% increase in order size and in up to 62% fewer abandoned shopping carts? Join Mike Carr, the VP of eCommerce Services at Amazon, as he reveals how Amazon helps top digital businesses attract more Amazon shoppers to their sites and boost sales.

    During this interactive and thought-provoking session, the attendees will learn how to create digital experiences that prevent disengagement and build loyalty.

    To learn more, visit: https://developer.amazon.com/login-with-amazon
  • Office 365 As A Content Services Hub? Seriously!
    Office 365 As A Content Services Hub? Seriously! Steffen Frederiksen Recorded: Mar 15 2018 61 mins
    Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language–and on the device of their choosing.

    Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!

    Join our special guest host, Paul Perrotta, and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.

    ABOUT STEFFEN FREDERIKSEN

    Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.

    While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.
  • The Top Facebook Ad Features Most Brands are Missing Out On
    The Top Facebook Ad Features Most Brands are Missing Out On Mike Zappulla: Team Lead, Paid Social @Elite SEM | Joonatan Lintala: Head of Business Development @Smartly.io Recorded: Mar 14 2018 58 mins
    With Facebook rolling out new features regularly, it can feel overwhelming trying to decide how to spend your ad dollars.

    With limited budgets and a directive to return a positive ROI, testing new features can feel like a gamble you might not be ready to make.

    We’ve teamed up with our friends at Smartly to talk through the Facebook Ad features we’ve seen perform the best and are worth investing in.

    If you wonder if features like Instagram Story Carousel Ads, dynamic ads for broad audiences, collection ads, and more are worth it—we’ve got you covered. Our experts will talk through their favorite features, how to implement them into your next round of tests, and results we’ve seen for top brands who know the secrets to driving real, profitable growth on Facebook.
  • 5 Ways to Optimize Paid Search for Your Most Profitable Conversions
    5 Ways to Optimize Paid Search for Your Most Profitable Conversions Katie Carlson Scrimger: Team Lead, Paid Search @Elite SEM | Blair Symes: Director of Content Marketing @dialogtech Recorded: Mar 8 2018 60 mins
    The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.

    If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
    - Increase call conversions by 90%
    - Decrease unprofitable conversions by 23%
    - Increase paid search profitability by 12%
  • Can AI and chatbots really transform customer support?
    Can AI and chatbots really transform customer support? Stanley Yung, Chief Customer Experience Officer, Western Union May 30 2018 5:00 pm UTC 60 mins
    The most accessible way to leverage the explosion in artificial intelligence is chatbots. Big brands like Western Union have implemented them to streamline customer service and increase positive engagement. The Booking.com chatbot resolves half of the company's thousands of daily customer support questions in five minutes or less.

    Chatbots are changing the way companies and customers interact, as consumers grow more and more comfortable with messaging -- look at the two billion-plus conversations consumers have with companies via Facebook messenger every month.

    Find out how to create a powerful, engaging human-to-AI agent experience that customers expect -- as well as implement the seamless handoff to a human customer service agent when the issue turns out to be complex, with this VB Live event. You’ll dive right into the chatbot phenomenon, and leave with actionable ideas on implementing AI-powered customer support.

    Attend this webinar to learn:
    * The real truth about AI and customer service
    * How big brands are using AI and chatbots to resolve customer issues more quickly and effectively
    * How bots and humans can work together to optimize customer support
    * How to assess whether your organization is bot-ready

    Speakers:
    * Stanley Yung, Chief Customer Experience Officer, Western Union
    * Jaime Gilliam-Swartz, Senior Director, Voice of the Customer and Shared Services, Lyft
    * Jessica Groopman, Industry Analyst & Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Chatkit
  • Holy Trifecta of Global Content Success
    Holy Trifecta of Global Content Success Val Swisher May 30 2018 5:00 pm UTC 60 mins
    Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

    When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

    In this session, attendees will learn:

    * A clear description of intelligent content, terminology management, and translation memory

    * An understanding of how they are interrelated and why they are important to technical communication projects

    * A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language
  • LIVE DEMO - Securing your Open Banking API implementation
    LIVE DEMO - Securing your Open Banking API implementation Isabelle Mauny, CTO & Co-Founder, 42Crunch Jun 7 2018 3:00 pm UTC 60 mins
    .During this practical webinar, you will learn:
        
    1. Why TLS and OAuth2 are not enough to secure your APIs
    API Security has a much wider spectrum and even if you are using OAuth today, you may not use it in a way that is adapted to the risk taken when exposing Open banking APIs. What about API attacks protection ? PKCE ? Message confidentiality and integrity ? 

    2. Why API security must be declared and not coded
    Developers should not have to master security standards such as OAuth and OpenID Connect and try to implement them properly into their APIs. Instead, they should rely on proven, reliable policies approved by the bank’s security team and simply apply those policies on top of their APIs.

    3. How declarative security helps with consistency and automation
    42Crunch's innovative tagging mechanisms can be used by developers to express security constraints on top of their Open API definitions (aka Swagger). Those tags are translated automatically, either via the UI or in the CI/CD pipeline into policies which are applied on APIs requests/responses, making it possible to apply security as early as possible in the API lifecycle and find security vulnerabilities early.

    4. How to enforce security in a scalable way using micro-firewalls
    We will show how to deploy the 42Crunch API Firewall at run-time whether on premises, in the Cloud or in a hybrid environment and how to monitor the system through real-time security dashboards.
  • Your Data Is A Mess: Take Control Of Data Quality Issues
    Your Data Is A Mess: Take Control Of Data Quality Issues Joe Christopher, VP Analytics, Blast Analytics & Marketing, & Adam Corey, CMO, Tealium Jun 7 2018 5:00 pm UTC 60 mins
    If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analytics, customize their solutions and don’t audit the implementation to ensure ongoing data accuracy. This leads to multiple inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send a brand down the wrong path, leading to bad decisions and additional costs for tools and resources that could have otherwise been avoided.

    Join and learn:

    - What data quality is and why it’s critical to an organization's overall success
    - Why your data is a mess and how to identify the warning signs of poor data quality
    - Best practices to ensure clean and quality data and how to take back control
    - And so much more!

    The webinar will conclude with a Fireside Chat with live questions from the audience on all things data quality.
  • Why IAM Built on Open-Standards is the Key to Open Banking
    Why IAM Built on Open-Standards is the Key to Open Banking Rob Otto, EMEA Field CTO, Ping Identity; Ralph Bragg, Senior Partner, RaiDiAM Jun 13 2018 9:00 am UTC 60 mins
    Security, Compliance and User Experience - Why Identity Access Management Built on Open-Standards is the Key to Open Banking

    Learn how identity & access management (IAM) solutions, built on open standards, can help meet the technical requirements of PSD2 and Open Banking, including secure XS2A (access to accounts), Strong Customer Authentication (SCA), Dynamic Linking, and Consent Management, all while providing a seamless user experience and distinct competitive advantage.
  • The Lifecycle of Digital Transformation
    The Lifecycle of Digital Transformation Kerry Dawes, Head of Digital Experience & Intel at The Rank Group Jun 13 2018 6:00 pm UTC 30 mins
    The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case.

    Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses:

    - 3 main drivers of digital transformation
    - Key ways to think of digital transformation as a longterm campaign rather than a one-time project
    - Common challenges most brands face around digital transformation and ways to solve them
    - How centralized and real-time decision making helps drive digital transformation
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Charles Bleadnall, CTO, GoDaddy Jun 14 2018 5:00 pm UTC 60 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Charles Bleadnall, CTO, GoDaddy
    * Jenny Lin, Data Scientist, Yelp
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Stay the same? Hotel Payments 2.0 - Driving innovation in travel & hotel payment
    Stay the same? Hotel Payments 2.0 - Driving innovation in travel & hotel payment Jayson Canady, Hyatt, Mike Carlo, HEDNA, Mike Conyers, ResDiary, Alex Mifsud, Ixaris Technologies Jun 28 2018 3:15 pm UTC 60 mins
    A global panel explores the challenges and opportunities of improving efficiencies in payments for the hotel and lodging industry in the age of digital.

    Experts from the hospitality industry, technology innovators and payments discuss the merits, benefits and opportunities of driving efficiency in travel payments and their role in ensuring a seamless customer experience for a digital age.

    Panellists:
    Jayson Canady, Director Global Payments Strategy, Hyatt
    Mike Carlo, Board Director, HEDNA
    Mike Conyers, Founder & CEO, ResDiary
    Alex Mifsud, Founder & CEO, Ixaris Technologies
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Stewart Rogers, Analyst-at-Large, VentureBeat Jul 11 2018 5:00 pm UTC 60 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data, and harnessing it via marketing automation platforms powered by AI and machine learning, can strengthen your bottom line when you join this VB Live event!.

    Register here free.

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The trends in automation and IoT in ecommerce

    Speakers:

    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    More speakers coming soon!

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