Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.
Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language–and on the device of their choosing.
Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!
Join our special guest host, Paul Perrotta, and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.
ABOUT STEFFEN FREDERIKSEN
Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.
While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.
The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.
If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
- Increase call conversions by 90%
- Decrease unprofitable conversions by 23%
- Increase paid search profitability by 12%
Learn from Kedar Samant and Lynn Strand of Simility in this webinar as they discuss key advances in fraud detection and prevention.
Enterprises today need to combat evolving threats with a highly-adaptive fraud prevention platform. In this webinar, hear firsthand how large banks, payment service providers, and ecommerce companies are using new adaptive fraud prevention technologies to detect and respond quicker than ever before. Learn how organizations like yours are easily updating their models and strategies — from pattern identification to hypothesis testing and deployment. See how additional data feeds from different, isolated sources are brought together to create accurate insights that reduce fraud, save time, lower costs, and improve the user’s experience—all accomplished without any coding or engineering work.
Disruption from a few data behemoths and agile startups has forced the retail, CPG and eCommerce industries to innovate and retrain themselves to be data-driven. Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.
Who Should Attend:
Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
Retailers, brands and shippers can use MetaPack Delivery Intelligence to navigate an increasingly complex delivery landscape and manage their customer promise on delivery choice and performance.
Customer’s expectations on delivery choice and performance is becoming an increasingly important factor. In response to this, shippers are differentiating their offerings and contributing to an increasingly complex delivery landscape.
Our 45-minute webinar will give you an overview of the product and the benefits and show you how you can leverage insights, allowing for data-driven decisions to ensure a consistent delivery experience for consumers.
95% of companies have adopted cloud services but the 2018 Global Cloud Data Security Survey found there is a wide gap in the level of security precautions applied by companies in different markets. Organizations admitted that on average, only two-fifths (40%) of the data stored in the cloud is secured with encryption and key management solutions. This is disturbing since only a quarter (25%) of IT and IT security practitioners revealed they are very confident they know all the cloud services their business is using,
The reality is cloud creates challenges in knowing where your data resides and what or who has access to it. In 2018, breaches like Uber and Accenture occurred because of improperly configured security for web and cloud applications that were connected to a company’s network. A major catalyst to address this is upcoming regulations and compliance, which are trying to catch up with cloud adoption. Over the next few years, companies will be faced with more complicated and intricate auditing to demonstrate security and privacy best efforts in the cloud.
During this webinar, Larry Ponemon, Chairman and Founder of the Ponemon Institute, and Jason Hart, CTO of Data Protection, will walk attendees through the research methodology, key findings and how things have changed over the past couple of years. Join us to learn more about:
-2018 Global Cloud Data Security Findings
-Compliance and cloud security: How will this work?
-A shift in the budget: Where is IT spending their money?
-Country breakdown of IT cloud security: Who is doing the best?
-What can you do to secure the cloud and comply with regulations?
Digitising Customer Onboarding: How to improve the customer experience without compromising on compliance and risk
Today’s consumers, accustomed to receiving smart and convenient digital services from companies such as Uber, Apple and Amazon, and are beginning to demand personalised, interactive and immediate services from their banks.
A recent report revealed 42% of UK consumers have adopted FinTech services (EY 2017 FinTech Adoption Survey), so it’s no surprise banks want to adapt to the fast-moving digital marketplace where new and disruptive competitors are already circling. What’s stopping them though, is risk.
Creating an environment that drives the productivity, speed and compliance essential to sell financial services via digital channels is paramount to survival.
This webinar will explore how banks can digitise the customer onboarding process without compromising on risk, satisfying customers, regulators and shareholders alike.
Organizations with Microsoft environments, such as Azure or Office 365, are inclined to implement Microsoft’s native access management solutions (namely, Azure AD and AD FS). Defaulting to Microsoft’s cloud SSO solutions may appear to be the best choice, a closer examination of these solutions reveals critical downsides, as well.
Join this webinar to learn the five things to consider before implementing Microsoft’s access management solutions. You will also see a demo of how you can centrally define access management policies (including cloud SSO and step-up authentication) for Microsoft and 3rd party apps with a vendor agnostic-solution.
Engaging with today’s modern audience along the linear customer journey we’re accustomed to isn’t keeping up with customer expectations. In today’s digital ecosystem, brands have more opportunities than ever before to communicate with their audience. But making sense of so much data, gleaning timely and relevant insights and becoming smarter about delivering personalized experiences at scale is difficult.
So why is creating in-the-moment, cross-channel and cross-device experiences so hard? Data is fragmented and hard to integrate across all of the technologies savvy professionals use to communicate with their customers.
Join this webinar to learn:
- How integrating a data supply chain can help brands collect, transform, enrich and orchestrate their data
- What data orchestration is and how your brand can start taking advantage of it
- The key ways to create downstream, fully correlated data that is available in any format and any environment
- Top solutions to data fragmentation and martech tool integration challenges
James Koons, Chief Privacy Officer, answers audience questions on preparing for GDPR by defining an opt-in, and re-opt-in process.
- What options do you have if you don't have formal consent to email your contacts?
- When re-opting-in contacts, how should you deal with contacts who are engaging with your marketing emails?
The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
In this presentation we will survey the functionality of Instaclustr’s core offerings - Managed Apache Cassandra, Apache Spark, Elassandra and Apache Kafka and walk through uses of these technologies in real-world application patterns such as IOT, social apps and consumer services. We will touch on key considerations when choosing these technologies for your application architecture and different architecture options when combining these leading open source technologies into an overall solution.
Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore.
Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We share tips to improve both organic and paid search on the site.
You will learn how to:
- Boost product discoverability through paid and organic search
Improve brand accuracy on product pages to drive conversion
- Get the most out of Amazon Marketing Services (AMS)
- Create content that works in tandem with your Amazon advertising efforts
GDPR (General Data Protection Regulation) is a new data regulation that requires all companies that process data on EU residents to comply with strict policies. In scope are customers, data on behalf of customers, employees, vendors, or contractors. Many US companies are just learning of GDPR or understanding that, despite perhaps not directly doing business in the EU, they may unexpectedly be required to put substantial safeguards into place to be compliant. The kicker is, companies have only until May 25th, 2018 to put these safeguards into place.
In this webinar, we’re joined by special guest, Jodi Daniels, Privacy Consultant and Founder of Red Clover Advisors, and Andrew Richardson, Elite SEM Director of Analytics, who will walk us through everything you need to know regarding:
- GDPR (General Data Protection Regulation)
the relationship between PII (Personally Identifiable Information) and GDPR
- how you and your company will be affected, even if you don’t directly do business in the EU
- what actions you and your company should be taking in order to avoid high penalties
Over the last 10 years, multiple patents on therapeutic antibodies have been invalidated in the courts, often for lack of written description. Many other cases are working their way through the courts and the PTAB. This webinar will review major CAFC and PTAB decisions affecting therapeutic antibodies and will explore the best ways to obtain valuable and enforceable patents on therapeutic antibodies. The main issues to be covered are Section 101 issues (laws of nature, natural phenomena and natural products), obviousness and written description.
The General Data Protection Regulations (GDPR) give customers control of their data. Discover the opportunities for you and your business in becoming GDPR compliant.
During this webinar we will explore the key topics within these legislative changes and the advantages each one presents, including:
- What is GDPR?
- Specific Informed Consent under GDPR
- Breach Notification
- Subject Access Requests
- The Right to be Forgotten
- A Consumer's Right to Data Portability
- Privacy by Design
- We’re in this Together
Website performance matters - even just a 3 second delay in page response will cause 40% of website users to abandon your website. And one of the biggest factors that impacts site performance is the accumulation of digital marketing vendor tags and pixels on web pages.
Join us for a 30-minute webinar on Optimizing Webinar Performance With Tag Management. Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance, including:
- Perceived load time vs actual load time and why it matters to know both
- How Multi-CDN’s improve client-side tagging
- Why wait flags, script compression and tag bundling helps optimize web performance
- As well as other strategic techniques and their associated benefits
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
This webinar series will focus on a few of the key benefits of open source software for enterprise.
Adoption of open source software (OSS) at the enterprise level has flourished, as more businesses discover the considerable advantages that open source solutions hold over their proprietary counterparts, and as the enterprise mentality around open source continues to shift.
You will discover:
- How to make smart use of open source software
- Why Cassandra is a smart business decision
- How to ensure your applications run smoothly on Cassandra
- Why open source is the new norm
- How to leverage the power of the open source community
Join us for a new webinar in our series focused on helping companies prepare for the upcoming global government regulations, like European General Data Protection Regulation (GDPR). Data sovereignty, especially for cloud-first companies, is becoming an important part of any security strategy as these data breach regulations go into effect next year. Being able to demonstrate best efforts to protect the privacy of an individual’s data will be a requirement and non-compliance will have hefty monetary ramifications.
This webinar will walk attendees through what Gemalto has already done and is doing to prepare for data privacy regulations from product management to sales operations and more. Our Director of Global Data Privacy, Jean-Pierre Mistral, will share how and what we have done, takeaways and timelines and Alex Hanway, Product Marketing, will cover the different technologies companies can use to mitigate the risk of non-compliance and what this means for business operations globally.
Join us to hear more about:
•What is GDPR?
•Case Study: A look at how Gemalto has prepared for GDPR
•The implications for local businesses and technologies that can help mitigate risk around complying with data privacy regulations
Did you know that simplifying the login experience of your site visitors can result in up to 20% increase in order size and in up to 62% fewer abandoned shopping carts? Join Mike Carr, the VP of eCommerce Services at Amazon, as he reveals how Amazon helps top digital businesses attract more Amazon shoppers to their sites and boost sales.
During this interactive and thought-provoking session, the attendees will learn to identify special moments in the digital customer experience that build loyalty and prevent disengagement.
Global heads of marketing know that having access to high quality customer data is the key to making strategic business decisions. Data collection affects everything a brand does - from customer experience, applications, reporting, retention, conversions and more. And having a solid and strategic data layer in place has downstream benefits for it all and truly becomes the catalyst for overall business transformation.
Join Tealium and Napkyn Analytics for a discussion on how to standardize data collection by way of a data layer, and how that can be used to drive digital transformation. Attend this webinar to learn:
- 6 key ways to use a data layer to drive digital transformation and evolve your martech stack to deploy data-driven marketing techniques of the future
- Top strategies for data preparedness with all of your brand’s digital assets to ensure they’re governed and comply with business critical requirements like GDPR
- 2 next-generation data layer concepts to implement to stay ahead of the competition
In January 2018 we subscribed to emails from 80 different retail brands of all sizes, markets and name-brand familiarity and put all the findings together in a 30 page report written by Kath Pay, in partnership with Pure360 (our guest brand*)
This webinar will discuss the insights discovered within the report plus :
-Hear expert advice from Komal Helyer of Pure 360 and Kath Pay of Holistic Email
-Learn from these findings, to help you shape and plan your forms in readiness for GDPR
-Be equipped with ideas to test to ensure that your list will grow beyond May 2018
About the speakers:
Kath Pay, founder of Holistic Email Marketing - Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is a leading email marketing speaker and trainer and recognised as a top international email marketing thought leader.
Komal Helyer, Head of Marketing at Pure360 With over 18 years of email and digital experience, Komal has a deep understanding of marketing strategy, a marketer's needs and how that translates into the use of marketing technology. She leads the Pure360 marketing team with a focus on market positioning, market growth strategies and customer lifecycle marketing.
The FDA Center for Drug Evaluation and Research (CDER) performs an essential public health task by making sure that safe and effective drugs are available to improve the health of people in the United States. CDER's primary mission is to promote and protect public health by ensuring availability of safe and effective drugs of high quality throughout the entire drug life cycle. The Center oversees the research, development, manufacture and marketing of drugs.
In order for the FDA to best adapt to the ongoing rapid changes in the drug regulatory environment, driven by scientific innovation, globalization, the increasing complexity of regulated products, new legal authorities and additional user fee programs, CDER initiated a major effort five years ago to improve its ability to manage key regulatory data over the life of a drug and to better understand the global drug supply chain at a more granular level.
During this webinar, Shanthi Vigneshwaran, Computer Scientist at the Food and Drug Administration, will share how the CDER has created a 360 view of a drug’s lifecycle, from inception to product. This includes visibility of the global drug supply chain, product ingredients, suppliers, and facilities - bringing them into one trusted view – and empowering the agency to trace any potential harm, save lives, and respond to changes in supply and demand more quickly.
Join us to learn how it’s possible to:
• Gain visibility into a global supply chain across disparate locations and systems
• Address globalization and apply standards in data processes to ensure integrity
• Manage data across complex product lifecycles
Competing globally means processing billions of mobile, online and in-store transactions while meeting Payment Services Directive (PSD2). In the financial services market the demand to support hundreds of thousands of merchants in over a hundred currencies and providing transaction history for customers dating back seven or more years, requires a data platform and cloud services that will support scalable agility and flexibility.
In this webinar, presented by AWS and Instaclustr, we will discuss how to utilize AWS and Open Source Solutions to keep up with the competitive demands of the industry.
We will also cover:
- How to deliver these capabilities quickly, efficiently and accurately
- Ways to navigate common challenges and pitfalls
- How to migrate to a cloud services platform and how AWS can help
- Open Source Solutions that take away the pain points and cost often associated with Big Data
- Best Practices for cloud services and open source solutions
A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.
But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.
In this webinar you'll learn:
* What distributed ledger technologies such as blockchain mean for businesses in 2018?
* How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
* The future of universal architecture and what it means for autonomous products and services
* Jonathan Johnson, Overstock.com Board Member. Medici Ventures President
* Dawn Barry, President, Luna DNA
* Jessica Groopman, Founding Partner, Kaleido Insights
* Rachel Brownell, Moderator, VentureBeat
Retailers that offer point-of-sale financing options, such as Bread, in their online stores have seen a significant lift in both sales and AOV, all without taking on any additional credit or fraud
risk. Point-of-sale financing not only widens the spectrum of customers served, but also improves the user experience and makes it easier and quicker—for both the customer and the retailer—to extend and access credit at checkout.
In this webinar, discover how you can introduce pay-over-time solutions to inform consumers about their larger purchasing power, encourage higher AOVs, improve conversion rates, and lift sales.
Register for this webinar to gain valuable insights into:
+ How to introduce alternative payments to transform the shopping journey and reduce friction at checkout
+ How offering pay-over-time solutions can help increase AOV and boost sales
+ Millennial shopping behaviors and how your business can offer point-of-sale financing to capture this audience
+ How to leverage payment data insights to re-engage shoppers and boost conversions by as much as 300%